00:00

I was like, have you done any deals that I would have heard of? And he's like,

I was like, have you done any deals that I would have heard of? And he's like,

00:04

you know, Disneyland?

you know, Disneyland?

00:05

I was like, yeah.

I was like, yeah.

00:07

He's like, a lot of windows in Disneyland.

He's like, a lot of windows in Disneyland.

00:10

We do all the windows at Disneyland. I was like, what? Oh my god.

We do all the windows at Disneyland. I was like, what? Oh my god.

00:14

Is it about a window company? Got them a Disney contract. We do all the windows at Disney.

Is it about a window company? Got them a Disney contract. We do all the windows at Disney.

00:28

Alright. What's up? We are talking about something pretty special this episode. This is gonna be different than our normal episodes, which are, you know, freewheeling

Alright. What's up? We are talking about something pretty special this episode. This is gonna be different than our normal episodes, which are, you know, freewheeling

00:36

Frestyland.

Frestyland.

00:37

Today, we got a plan. And the plan is we're gonna talk about companies

Today, we got a plan. And the plan is we're gonna talk about companies

00:41

that crush it with only one or two employees.

that crush it with only one or two employees.

00:45

So the reason we thought about this was there was some news, I don't know, a couple weeks ago

So the reason we thought about this was there was some news, I don't know, a couple weeks ago

00:50

that a company that I had never heard of called Wargraphs.

that a company that I had never heard of called Wargraphs.

00:53

Sold for fifty four million dollars. And the yeah. That's I mean, that's obviously impressive. But the most impressive part was that warcraft was just one dude. So one guy sold his company for fifty four million dollars.

Sold for fifty four million dollars. And the yeah. That's I mean, that's obviously impressive. But the most impressive part was that warcraft was just one dude. So one guy sold his company for fifty four million dollars.

01:05

And, I don't know. Do you know what Wargrass did? Are you familiar with it? Is it a a gaming thing? It's a gaming thing. Yeah. So he built basically a companion app, I think, for a league of legends. So if you play league of legends, this was like a thing that would keep track of your stats and stuff like that help you get better at the game. So he built this little companion app, and, it got really popular. I think he got into, like, a million

And, I don't know. Do you know what Wargrass did? Are you familiar with it? Is it a a gaming thing? It's a gaming thing. Yeah. So he built basically a companion app, I think, for a league of legends. So if you play league of legends, this was like a thing that would keep track of your stats and stuff like that help you get better at the game. So he built this little companion app, and, it got really popular. I think he got into, like, a million

01:25

players that used it and was generating serious revenue. And so he sold it for fifty one fifty four million in cash, and he was upfront. He was like, I got half of the Sorry. I got half of the fifty four million in cash up front. And I have the other half as, like, my earn out that I have to leave it, like, you know, if it hits, you know, our milestones along the way. Which is just super impressive for a one person company. And how old is the person?

players that used it and was generating serious revenue. And so he sold it for fifty one fifty four million in cash, and he was upfront. He was like, I got half of the Sorry. I got half of the fifty four million in cash up front. And I have the other half as, like, my earn out that I have to leave it, like, you know, if it hits, you know, our milestones along the way. Which is just super impressive for a one person company. And how old is the person?

01:48

I think he started when he was young, but now it's been, like, you know, seven or eight years. So That's amazing. I'm gonna guess something like thirty. But

I think he started when he was young, but now it's been, like, you know, seven or eight years. So That's amazing. I'm gonna guess something like thirty. But

01:55

the the it got me thinking. It was like everybody talks about big businesses.

the the it got me thinking. It was like everybody talks about big businesses.

01:59

For good reason, big businesses are awesome. They they are. But what about mighty businesses? What about the the the guys who are punching above their weight? So somebody who has just themselves or with just one or two people

For good reason, big businesses are awesome. They they are. But what about mighty businesses? What about the the the guys who are punching above their weight? So somebody who has just themselves or with just one or two people

02:12

that does millions in revenue profitably

that does millions in revenue profitably

02:14

flies under the radar. And, like, how many other war grafts are there out there? So

flies under the radar. And, like, how many other war grafts are there out there? So

02:18

We did some research, and we found some. And so that's what this episode's gonna be about. And we've kinda

We did some research, and we found some. And so that's what this episode's gonna be about. And we've kinda

02:23

touched on this before. We've done some of our most popular episodes. If you go on YouTube,

touched on this before. We've done some of our most popular episodes. If you go on YouTube,

02:28

You'll see the episode of Peter Level, I think, has a couple hundred thousand,

You'll see the episode of Peter Level, I think, has a couple hundred thousand,

02:33

listens. The lesson, the, sorry, the, episode about I'm at Ugerwall, the guy who builds,

listens. The lesson, the, sorry, the, episode about I'm at Ugerwall, the guy who builds,

02:40

g suite, you know, basically, like, Google sheets plugins.

g suite, you know, basically, like, Google sheets plugins.

02:44

He does millions of dollars in revenue. It's just kinda one guy who is a blogger turned at builder. And so those have been some of our most popular episodes, so I think this is gonna be a good one. To Sam, anything else before we jump in? Yeah. I wanna give an honorable mention to this one person.

He does millions of dollars in revenue. It's just kinda one guy who is a blogger turned at builder. And so those have been some of our most popular episodes, so I think this is gonna be a good one. To Sam, anything else before we jump in? Yeah. I wanna give an honorable mention to this one person.

02:58

Have you listened to juvenile grow not. Remember rapper, the rapper Duividile? Gortz. You giving him a shout out? Like, he's listening? Yeah.

Have you listened to juvenile grow not. Remember rapper, the rapper Duividile? Gortz. You giving him a shout out? Like, he's listening? Yeah.

03:07

Like, last year,

Like, last year,

03:09

NPR. They do this thing called the tiny desk concert series. You know what that is? It's like they're in the office, like playing acoustic songs. Yeah. Those are cool. They said, who should we have? And this one guy goes, you should have juvenile.

NPR. They do this thing called the tiny desk concert series. You know what that is? It's like they're in the office, like playing acoustic songs. Yeah. Those are cool. They said, who should we have? And this one guy goes, you should have juvenile.

03:20

And juvenile replies and he goes, what the what the it goes, w t f, what what the f is a tiny desk and hell no.

And juvenile replies and he goes, what the what the it goes, w t f, what what the f is a tiny desk and hell no.

03:28

And

And

03:30

you know what? They got him to do it anyway. It happened this weekend.

you know what? They got him to do it anyway. It happened this weekend.

03:35

And so in preparation for this one man band show, I've been listening to that juvenile concert at the tiny desk NPR series It was awesome. It was awesome. You you you never backed that ass up at slow motion for me and all that?

And so in preparation for this one man band show, I've been listening to that juvenile concert at the tiny desk NPR series It was awesome. It was awesome. You you you never backed that ass up at slow motion for me and all that?

03:49

It was so good. It was so good. I had to be inspired. Hidden, manny, fresh did it, and it was awesome. It was awesome. Awesome. Awesome. Awesome. So honorable Alright. So these are the tiny these are the tiny desk awards then. Let's call it that. These are the tiny desk awards, which are the the the businesses that can be run off of one tiny desk because it's just one or two people. Alright? And, we're gonna do this, like, an award show. So we have a long list, but that'd be kinda boring. So we're we broke it up into categories, and we each

It was so good. It was so good. I had to be inspired. Hidden, manny, fresh did it, and it was awesome. It was awesome. Awesome. Awesome. Awesome. So honorable Alright. So these are the tiny these are the tiny desk awards then. Let's call it that. These are the tiny desk awards, which are the the the businesses that can be run off of one tiny desk because it's just one or two people. Alright? And, we're gonna do this, like, an award show. So we have a long list, but that'd be kinda boring. So we're we broke it up into categories, and we each

04:16

have our answer for the category. So, for example, first category

have our answer for the category. So, for example, first category

04:21

is gonna be biggest one person business. But we also have to set some rules here. Yes. Some of these things, one person, it's a bit

is gonna be biggest one person business. But we also have to set some rules here. Yes. Some of these things, one person, it's a bit

04:29

vague. Yeah. One person oftentimes can mean, like, the founder and, like, a team of contractors.

vague. Yeah. One person oftentimes can mean, like, the founder and, like, a team of contractors.

04:35

Or in many cases, it's going to be,

Or in many cases, it's going to be,

04:39

agencies that they work with. Of course. Or it started as one person and it was that way for a long time and then they hired a team.

agencies that they work with. Of course. Or it started as one person and it was that way for a long time and then they hired a team.

04:47

Exactly. So So it's more of the spirit of the law than the than the letter of the law here. So, you know,

Exactly. So So it's more of the spirit of the law than the than the letter of the law here. So, you know,

04:53

they don't have

they don't have

04:54

t shirts for the company because, you know, there's they don't have, like, you know, a bunch of employees and, and, you know, morale. They they probably won't have a, an office, which a where a bunch of people go into.

t shirts for the company because, you know, there's they don't have, like, you know, a bunch of employees and, and, you know, morale. They they probably won't have a, an office, which a where a bunch of people go into.

05:06

It's either one or two people who are kind of the core drivers.

It's either one or two people who are kind of the core drivers.

05:09

And maybe they use some contractors or vendors or agencies for for other things,

And maybe they use some contractors or vendors or agencies for for other things,

05:14

but, that's that's generally the the way we're looking at this. Yeah. And so, let's get into it. So what's the first one? The, biggest. Is it the the biggest? If you go first. So I'm gonna do one another gaming one that that I doubt you know of.

but, that's that's generally the the way we're looking at this. Yeah. And so, let's get into it. So what's the first one? The, biggest. Is it the the biggest? If you go first. So I'm gonna do one another gaming one that that I doubt you know of.

05:29

Do you know what Stardew Valley is?

Do you know what Stardew Valley is?

05:31

No. What is that? So Stardew Valley is this game. If you look at the game, the game art looks like it's, like, eight bit art. Almost, it looks like a very, very simplistic game.

No. What is that? So Stardew Valley is this game. If you look at the game, the game art looks like it's, like, eight bit art. Almost, it looks like a very, very simplistic game.

05:40

And

And

05:41

it was made by one guy, this guy, Eric Barron,

it was made by one guy, this guy, Eric Barron,

05:44

And he basically is like, you know, I'm he he gets out of school. He doesn't wanna get a job. So he's like, well,

And he basically is like, you know, I'm he he gets out of school. He doesn't wanna get a job. So he's like, well,

05:50

you know, gonna teach myself how to code, instead of going in a good job. So he's like, why don't I learn how to build a game in order to teach myself how to code? I don't wanna just code for coding sake. I'll try to do something with it. And he always liked these games back in there. I don't feel a harvest moon. It's like this kinda like farming

you know, gonna teach myself how to code, instead of going in a good job. So he's like, why don't I learn how to build a game in order to teach myself how to code? I don't wanna just code for coding sake. I'll try to do something with it. And he always liked these games back in there. I don't feel a harvest moon. It's like this kinda like farming

06:06

simulator game.

simulator game.

06:08

These, like, very simple, kinda, like,

These, like, very simple, kinda, like,

06:11

you, you know, it had, like, a cult following. And so he's, like, I'm gonna make my version of Harvest.

you, you know, it had, like, a cult following. And so he's, like, I'm gonna make my version of Harvest.

06:16

Which was, like, kind of was popular when I was a kid, like, you know, fifteen years ago, twenty years ago. And,

Which was, like, kind of was popular when I was a kid, like, you know, fifteen years ago, twenty years ago. And,

06:23

so he spends, basically,

so he spends, basically,

06:25

four years in solitude,

four years in solitude,

06:28

just building this game by himself before he releases it. For four years of job. A job? He he just lived off his girlfriend. His girlfriend had a, like, a a grad degree stipend,

just building this game by himself before he releases it. For four years of job. A job? He he just lived off his girlfriend. His girlfriend had a, like, a a grad degree stipend,

06:38

and, he had a part time job as an usher.

and, he had a part time job as an usher.

06:42

God damn. Which is amazing. I mean, and ushers have terrible I mean, unless you're literally

God damn. Which is amazing. I mean, and ushers have terrible I mean, unless you're literally

06:48

trying to be, like, a cover artist covering the artist usher. Like, you you never wanna be an usher. That's not the that's not your career. You're not going the right direction when you're doing

trying to be, like, a cover artist covering the artist usher. Like, you you never wanna be an usher. That's not the that's not your career. You're not going the right direction when you're doing

06:57

So anyways, the he he launches this thing.

So anyways, the he he launches this thing.

07:00

Stardew Valley has sold twenty million copies.

Stardew Valley has sold twenty million copies.

07:03

It sells for thirteen dollars a pop.

It sells for thirteen dollars a pop.

07:06

And so, you know, he sold this thing. I think over time it has done a hundred and fifty million

And so, you know, he sold this thing. I think over time it has done a hundred and fifty million

07:12

in sales or revenue.

in sales or revenue.

07:14

And he's the only guy who built it just by himself, which is honestly not that uncommon. Minecraft was largely built the same way. There's this guy notch who's the developer behind Minecraft

And he's the only guy who built it just by himself, which is honestly not that uncommon. Minecraft was largely built the same way. There's this guy notch who's the developer behind Minecraft

07:24

And if you've ever seen it, he'll get on Twitch and he'll just code Minecraft. Like, he'll just stream himself for, like, twelve hours, just building the game. And, like, I think Minecraft had more people overall, but, like, one guy was really the driving force and the driving energy around it for many, many years. But starting value is my pick for for biggest hundred fifty million off of one one game dev.

And if you've ever seen it, he'll get on Twitch and he'll just code Minecraft. Like, he'll just stream himself for, like, twelve hours, just building the game. And, like, I think Minecraft had more people overall, but, like, one guy was really the driving force and the driving energy around it for many, many years. But starting value is my pick for for biggest hundred fifty million off of one one game dev.

07:45

The guy notch when he's sold. I think he sold for, like, multiple billions. Right. Three billion, two billions, something like that. And he, I think he bought, like, an, like, he outbid Beyonce for, like, an eighty million dollar mansion in,

The guy notch when he's sold. I think he sold for, like, multiple billions. Right. Three billion, two billions, something like that. And he, I think he bought, like, an, like, he outbid Beyonce for, like, an eighty million dollar mansion in,

07:57

LA,

LA,

07:57

and he was tweeting out or sharing how everyone hates him now. He was like, I'm so lonely. This sucks, but he's still in this, like, fancy eighty million dollar mansion. Do you remember that whole, like, ordeal where he was talking about how he, like, didn't give equity to people? And so some of the people who he hired,

and he was tweeting out or sharing how everyone hates him now. He was like, I'm so lonely. This sucks, but he's still in this, like, fancy eighty million dollar mansion. Do you remember that whole, like, ordeal where he was talking about how he, like, didn't give equity to people? And so some of the people who he hired,

08:14

hated him and he was lonely, but he and he was having all these huge parties and he was lost and all that stuff. Do you remember all that?

hated him and he was lonely, but he and he was having all these huge parties and he was lost and all that stuff. Do you remember all that?

08:21

I missed all of that.

I missed all of that.

08:22

Dude, he, like, went through this whole spiel on on Twitter about how, like, he hates his life. But Oh, well, you know, I mean, this house is, I'm looking at this house. This house is insane. Was it eighty million? Seventy million.

Dude, he, like, went through this whole spiel on on Twitter about how, like, he hates his life. But Oh, well, you know, I mean, this house is, I'm looking at this house. This house is insane. Was it eighty million? Seventy million.

08:35

Yeah. It was like it was a fad. I remember, like, he I would love to just see Beyonce getting the news. It's like, oh, who who did it? Who outbid me? Was it was it spielberg?

Yeah. It was like it was a fad. I remember, like, he I would love to just see Beyonce getting the news. It's like, oh, who who did it? Who outbid me? Was it was it spielberg?

08:45

Who was it? Oh, no. It must have been,

Who was it? Oh, no. It must have been,

08:47

let me kravitz. Who who was it? Who who who outbid me on this? Like, not

let me kravitz. Who who was it? Who who who outbid me on this? Like, not

08:52

notch.

notch.

08:55

Got them. We got them.

Got them. We got them.

08:58

Alright. Mine is, streamyard. So streamyard, have to,

Alright. Mine is, streamyard. So streamyard, have to,

09:02

remember when they launched, but I think they launched in two thousand nineteen right before the pandemic hit. And it was basically a it was a way to stream events online and stream interviews and things like that online, these two guys scaled it to thirty million dollars in revenue in one year or eighteen months or so. And this mostly happened because the pandemic, they ended up selling it to Hopin for two hundred fifty million dollars. It was a mix of cash in stock

remember when they launched, but I think they launched in two thousand nineteen right before the pandemic hit. And it was basically a it was a way to stream events online and stream interviews and things like that online, these two guys scaled it to thirty million dollars in revenue in one year or eighteen months or so. And this mostly happened because the pandemic, they ended up selling it to Hopin for two hundred fifty million dollars. It was a mix of cash in stock

09:26

And Hopin ended up laying them off a bunch of people, like last year, but I've heard rumors that it's killing it. Have you heard these rumors? Hopin?

And Hopin ended up laying them off a bunch of people, like last year, but I've heard rumors that it's killing it. Have you heard these rumors? Hopin?

09:35

Yeah. No. No. I have not heard I've heard the opposite of those rumors, but I don't know. What have you heard? Well, just like when the layoffs happened, and it was, like, basically, post COVID events came back online, like, in person. So that's naturally gonna hurt the business. Then they had massive layoffs. And I heard that the the founders had taken a ton of secondary or something like that. So I heard, like, a hundred million plus in secondary. Yeah. Maybe the business went well. I have no idea. I just heard kind of like the generally, though, when you hear those three things, it's like massive layoffs,

Yeah. No. No. I have not heard I've heard the opposite of those rumors, but I don't know. What have you heard? Well, just like when the layoffs happened, and it was, like, basically, post COVID events came back online, like, in person. So that's naturally gonna hurt the business. Then they had massive layoffs. And I heard that the the founders had taken a ton of secondary or something like that. So I heard, like, a hundred million plus in secondary. Yeah. Maybe the business went well. I have no idea. I just heard kind of like the generally, though, when you hear those three things, it's like massive layoffs,

10:01

you know, market,

you know, market,

10:02

you know, the the the crazy event that was driving her growth has stopped. And the founders took and people start talking about how much the founders took. It's usually because the business is going in the wrong direction. Usually, people don't bitch about secondaries when the thing is exploding.

you know, the the the crazy event that was driving her growth has stopped. And the founders took and people start talking about how much the founders took. It's usually because the business is going in the wrong direction. Usually, people don't bitch about secondaries when the thing is exploding.

10:14

I don't know. I I heard the other way. I I also thought that. And I heard the other way around. We talked about streamyard, like, right when they were getting going, and then we talked about them again when they were acquired. Can you say you knew these guys? I think I admit because Beck and I was doing video streaming. I met, like, kind of everyone in this space. I I I I don't know. I gotta look who these guys are, but I do know that they got to fourteen million in ARR

I don't know. I I heard the other way. I I also thought that. And I heard the other way around. We talked about streamyard, like, right when they were getting going, and then we talked about them again when they were acquired. Can you say you knew these guys? I think I admit because Beck and I was doing video streaming. I met, like, kind of everyone in this space. I I I I don't know. I gotta look who these guys are, but I do know that they got to fourteen million in ARR

10:36

when it was just the two of them. And then it got to thirty million when they had by that time, they had hired up a team. So this is kind of like a hybrid. They got they got really far with just a couple of people, and then they hired up,

when it was just the two of them. And then it got to thirty million when they had by that time, they had hired up a team. So this is kind of like a hybrid. They got they got really far with just a couple of people, and then they hired up,

10:49

you know, from from as as they scaled it before they sold. And I remember going to their website when it was just them and I there was like the founder and he he was on the he was on the homepage and he was giving like a tutorial video on how to use the product. And it was just him, like, with his camera on his lap practically,

you know, from from as as they scaled it before they sold. And I remember going to their website when it was just them and I there was like the founder and he he was on the he was on the homepage and he was giving like a tutorial video on how to use the product. And it was just him, like, with his camera on his lap practically,

11:05

and he looked exhausted. He looked so worn remember this during the pandemic when we were thinking about using them for something.

and he looked exhausted. He looked so worn remember this during the pandemic when we were thinking about using them for something.

11:12

And he looked, like, super haggard, but it was very impressive that these two guys had built this to self. For two hundred and fifty million dollars. And I although it was cash and stock, so I don't know if the stock is worth anything. I heard it might be. So that might be one of the biggest ones that I've heard of, at least

And he looked, like, super haggard, but it was very impressive that these two guys had built this to self. For two hundred and fifty million dollars. And I although it was cash and stock, so I don't know if the stock is worth anything. I heard it might be. So that might be one of the biggest ones that I've heard of, at least

11:27

recently. Big ones. Another big one that, it it happened a long time ago, so I have no connection. It was plenty of fish. How much plenty of fish get acquired for? Like, five hundred fifty million dollars. I think. Hundreds. Yeah. And, that was started by one guy named Marcus too. Now I see online, and he seems like he, like, lives the most lavish life and just does crazy shit. And so plenty of fish was basically one of the early dating websites was a marketplace. It was, oh, like, okay, Cuban, but I think it was predominantly Canadian.

recently. Big ones. Another big one that, it it happened a long time ago, so I have no connection. It was plenty of fish. How much plenty of fish get acquired for? Like, five hundred fifty million dollars. I think. Hundreds. Yeah. And, that was started by one guy named Marcus too. Now I see online, and he seems like he, like, lives the most lavish life and just does crazy shit. And so plenty of fish was basically one of the early dating websites was a marketplace. It was, oh, like, okay, Cuban, but I think it was predominantly Canadian.

11:52

And that had to be probably the biggest exit that I've ever heard of for, a really small, small team. Yeah. Plenty Fish was unbelievable. That guy, isn't he, like, a nut, the plenty of fish founder? I feel like that's a whole another story we should do one day. I think it's a whole another. I think I don't know. I haven't researched it enough to actually, like, verify the claims, but I've heard, like, a little, like, grumblings, like, a little little stories that something weird is going on, but I don't know the truth.

And that had to be probably the biggest exit that I've ever heard of for, a really small, small team. Yeah. Plenty Fish was unbelievable. That guy, isn't he, like, a nut, the plenty of fish founder? I feel like that's a whole another story we should do one day. I think it's a whole another. I think I don't know. I haven't researched it enough to actually, like, verify the claims, but I've heard, like, a little, like, grumblings, like, a little little stories that something weird is going on, but I don't know the truth.

12:16

Also, I love the fact that you met the streamyard guys and they looked haggard and you're like, like, in Silicon Valley, when you see somebody like that, you put your arm around them and you're like, hey, you're right. Is it is it because of too much traction or not enough? I just need to know how I'm gonna treat you for my Yeah. Oh, it's too much traction. Okay. Okay. Okay. Come here. Come here. You sleep on my couch. Let me feed you. Just take this check.

Also, I love the fact that you met the streamyard guys and they looked haggard and you're like, like, in Silicon Valley, when you see somebody like that, you put your arm around them and you're like, hey, you're right. Is it is it because of too much traction or not enough? I just need to know how I'm gonna treat you for my Yeah. Oh, it's too much traction. Okay. Okay. Okay. Come here. Come here. You sleep on my couch. Let me feed you. Just take this check.

12:38

Put me on your cap table. You know, like, there's there's really, you know, one out of ten of the haggard people. They're getting beat down by too much demand and nine out of ten. Who would be mad like that? Who have you met like that? Who else have you met? Where are you? I remember talking to a guy who,

Put me on your cap table. You know, like, there's there's really, you know, one out of ten of the haggard people. They're getting beat down by too much demand and nine out of ten. Who would be mad like that? Who have you met like that? Who else have you met? Where are you? I remember talking to a guy who,

12:52

this guy Abder. Met a guy Abder

this guy Abder. Met a guy Abder

12:54

And he was doing something pretty I met him after the fact, but he told me the story. And I I was and it was stuck with me. And I always remember here after hearing the story, I was like, I should look for that. So what happened was Twitter started taking off in popularity,

And he was doing something pretty I met him after the fact, but he told me the story. And I I was and it was stuck with me. And I always remember here after hearing the story, I was like, I should look for that. So what happened was Twitter started taking off in popularity,

13:07

right when it kinda got going in Silicon Valley. Like, it became like a thing.

right when it kinda got going in Silicon Valley. Like, it became like a thing.

13:11

And

And

13:12

Abder was him and his team, or they're, like, kinda, like, data science type people.

Abder was him and his team, or they're, like, kinda, like, data science type people.

13:16

And so they were, like, alright. What can we build that makes Twitter work better because Twitter was such a simplistic product. And at the time, it was, like, almost like a protocol. Like, anyone could kind of build apps on top of it or use the data for something. He's trying to build something, and he doesn't know what he's doing. He's like, he's sitting on a train, and he starts coding this thing. He's like, oh, I I had done this research on sentiment analysis.

And so they were, like, alright. What can we build that makes Twitter work better because Twitter was such a simplistic product. And at the time, it was, like, almost like a protocol. Like, anyone could kind of build apps on top of it or use the data for something. He's trying to build something, and he doesn't know what he's doing. He's like, he's sitting on a train, and he starts coding this thing. He's like, oh, I I had done this research on sentiment analysis.

13:36

And he's like, I was like, okay. So you know, the story sounds a little bit boring. Well, cares about sentiment analysis. He's like, yeah. You could he's like, you could figure out, people are feeling about a certain topic because they're talking about it in a certain way. So he's saying because Tom's story was boring, right, when he got going. Well, my, you know, my

And he's like, I was like, okay. So you know, the story sounds a little bit boring. Well, cares about sentiment analysis. He's like, yeah. You could he's like, you could figure out, people are feeling about a certain topic because they're talking about it in a certain way. So he's saying because Tom's story was boring, right, when he got going. Well, my, you know, my

13:50

Chored. The chance started to drift.

Chored. The chance started to drift.

13:53

Yeah. I did that. I was, like, is there anyone else in this car I could talk to? I was in a car with him in Ethiopia. I did, you know, four hours straight. I there's no word to run. So I'm I'm hearing a I'm like, alright. Let me hear out the story. Your sentiment yeah. Go ahead. Tell me more about your PhD and sentiment analysis. What did this do? And he's like,

Yeah. I did that. I was, like, is there anyone else in this car I could talk to? I was in a car with him in Ethiopia. I did, you know, four hours straight. I there's no word to run. So I'm I'm hearing a I'm like, alright. Let me hear out the story. Your sentiment yeah. Go ahead. Tell me more about your PhD and sentiment analysis. What did this do? And he's like,

14:08

So I was on a train, and I'm building this thing. I'm trying to analyze what people are saying on Twitter to see if I could get the sentiment, the current mood, or whatever. He's like, but then I realized

So I was on a train, and I'm building this thing. I'm trying to analyze what people are saying on Twitter to see if I could get the sentiment, the current mood, or whatever. He's like, but then I realized

14:18

Actually, what I'll do is instead of figure out their mood, I'll just figure out what are they talking about a lot of, like, a lot more than usual. That's kind of interesting.

Actually, what I'll do is instead of figure out their mood, I'll just figure out what are they talking about a lot of, like, a lot more than usual. That's kind of interesting.

14:27

And he basically created

And he basically created

14:29

trending for Twitter

trending for Twitter

14:31

off of Twitter. Oh, cool. So he he's like he's like, oh, I could figure out that the word Olympics normally is only said this much, but it's being said ten standard standard deviations more. So that means Olympics is trending. The that it's it's above its par. And he's like, this is super cool. Like, I basically have the ten things that people are talking about on Twitter. I can kind of get that I get that signal

off of Twitter. Oh, cool. So he he's like he's like, oh, I could figure out that the word Olympics normally is only said this much, but it's being said ten standard standard deviations more. So that means Olympics is trending. The that it's it's above its par. And he's like, this is super cool. Like, I basically have the ten things that people are talking about on Twitter. I can kind of get that I get that signal

14:55

in a way that you couldn't really get at the time on Twitter. And so he creates this, and they create a separate website off of Twitter. Called Twitter training. I forgot what it was called. It's a loan website. And they start getting millions of hits on this thing, and they're just trying to and And he's trying to keep it keep it up because he's basically drinking from the Twitter fire hose, and he's got all this traffic. And so he's trying to keep both of them working. Eventually, Twitter buys them. So they become like employees

in a way that you couldn't really get at the time on Twitter. And so he creates this, and they create a separate website off of Twitter. Called Twitter training. I forgot what it was called. It's a loan website. And they start getting millions of hits on this thing, and they're just trying to and And he's trying to keep it keep it up because he's basically drinking from the Twitter fire hose, and he's got all this traffic. And so he's trying to keep both of them working. Eventually, Twitter buys them. So they become like employees

15:18

Ten through twenty or something of Twitter. Oh, sick. And at the time, Twitter had the fail whale. It was just, like, constantly Twitter that the service was going down. It was had so much usage. And it was, like, in this web two point o, it was, like, what it wasn't, like, scalable yet. They hadn't figured out how to scale it. And he's he told me he's, like, He's like, for six months, he's like, I just woke up every day with, like, an imprint of my keyboard on my forehead. Like, I had just passed out I was working trying to keep this damn side up. Pass out. Wake up.

Ten through twenty or something of Twitter. Oh, sick. And at the time, Twitter had the fail whale. It was just, like, constantly Twitter that the service was going down. It was had so much usage. And it was, like, in this web two point o, it was, like, what it wasn't, like, scalable yet. They hadn't figured out how to scale it. And he's he told me he's, like, He's like, for six months, he's like, I just woke up every day with, like, an imprint of my keyboard on my forehead. Like, I had just passed out I was working trying to keep this damn side up. Pass out. Wake up.

15:47

Where was I? And I just kept going. He's like, that was six months straight of my life. He's like, I've never experienced anything like it. And at the time, I remember thinking, oh, there's levels to this thing. Like, That's what it feels like when you really have one of the winners. Like, and and if you talk to people early at Facebook, and they talk about, like, what the what what it was like working early at Facebook Facebook. It's like

Where was I? And I just kept going. He's like, that was six months straight of my life. He's like, I've never experienced anything like it. And at the time, I remember thinking, oh, there's levels to this thing. Like, That's what it feels like when you really have one of the winners. Like, and and if you talk to people early at Facebook, and they talk about, like, what the what what it was like working early at Facebook Facebook. It's like

16:08

when people talk about living in New York, they're like, just the energy. Wasn't explain it.

when people talk about living in New York, they're like, just the energy. Wasn't explain it.

16:13

And it's like, that's how that's what you get when you're inside one of these generational companies at the early stage when they're they're scaling too fast.

And it's like, that's how that's what you get when you're inside one of these generational companies at the early stage when they're they're scaling too fast.

16:20

Dude, that's exciting. I love that one. I like your those old stories like that. I always read those old books, like, the the hatching Twitter and all that shit. I love that shit. Yeah. Be too. Alright. Next slide. Let's wait. Let's go to a highest degree of difficulty. We'll skip a category and come back to it. Okay. So this is the hardest one. The hardest example, the one that we're like, how the hell did you even do that? And there's no way anyone else would have done this. You go first.

Dude, that's exciting. I love that one. I like your those old stories like that. I always read those old books, like, the the hatching Twitter and all that shit. I love that shit. Yeah. Be too. Alright. Next slide. Let's wait. Let's go to a highest degree of difficulty. We'll skip a category and come back to it. Okay. So this is the hardest one. The hardest example, the one that we're like, how the hell did you even do that? And there's no way anyone else would have done this. You go first.

16:42

Alright. I have one. It's called tiny Wild. So I think the URL is just tiny Wild dot com. So do you have that pulled up tiny Wild? Yeah. Got it.

Alright. I have one. It's called tiny Wild. So I think the URL is just tiny Wild dot com. So do you have that pulled up tiny Wild? Yeah. Got it.

16:49

Alright. So I met this guy. He's a member of Hampton. That's why I met him. His name's Evan Gower. He had a,

Alright. So I met this guy. He's a member of Hampton. That's why I met him. His name's Evan Gower. He had a,

16:54

a, another website called tech junkie. Maybe you heard of tech junkie. But they, like, just talked about, like, tech topics, whatever. It's pretty normal website, but he ended up selling it for eight figures. And on the side, he started this thing called tiny Wild, which is a bunch of tools that include, like, how to convert a PDF, but then image editing tools that use AI.

a, another website called tech junkie. Maybe you heard of tech junkie. But they, like, just talked about, like, tech topics, whatever. It's pretty normal website, but he ended up selling it for eight figures. And on the side, he started this thing called tiny Wild, which is a bunch of tools that include, like, how to convert a PDF, but then image editing tools that use AI.

17:13

And it's one of those websites where you Google, like, convert

And it's one of those websites where you Google, like, convert

17:17

this file to PDF, it is able to there he's able to come up first. Right now, it has six point six million visits a month. And the reason it's Yeah. It's insane. The reason it's interesting is right now it only does twenty thousand a month in revenue

this file to PDF, it is able to there he's able to come up first. Right now, it has six point six million visits a month. And the reason it's Yeah. It's insane. The reason it's interesting is right now it only does twenty thousand a month in revenue

17:32

because he says I haven't I just haven't turned on any of the,

because he says I haven't I just haven't turned on any of the,

17:36

monetization. It just has, like, little ads. He goes, I'm gonna turn it on eventually. But right now, I'm just enjoying the summer and time with my family. So I haven't really, like,

monetization. It just has, like, little ads. He goes, I'm gonna turn it on eventually. But right now, I'm just enjoying the summer and time with my family. So I haven't really, like,

17:44

dug deep in, like, built it. And so, basically, this guy, Evan, he was Since you're talking about the weather put on AdSense. What are you doing?

dug deep in, like, built it. And so, basically, this guy, Evan, he was Since you're talking about the weather put on AdSense. What are you doing?

17:53

Evan, this is insane.

Evan, this is insane.

17:54

Dude, that's the cool part about, these one person businesses. And this is the another guy who I'm gonna tell the story about has said the same thing. He goes, I felt like taking the summer off. So I just let it ride for a little while. So this guy, Evan, he basically had a history as a a a developer. He says he doesn't do any development now, but he has a team of three people who are helping him or one contractor who helps him with, overseas, who's helped him actually, like, build and implement. And he basically just draws it, designs it, But the reason why this thing has taken off is if you Google or do you remember, like, do you ever see those videos on TikTok that say, like, here's five websites that should be illegal, but aren't so good that they should be illegal.

Dude, that's the cool part about, these one person businesses. And this is the another guy who I'm gonna tell the story about has said the same thing. He goes, I felt like taking the summer off. So I just let it ride for a little while. So this guy, Evan, he basically had a history as a a a developer. He says he doesn't do any development now, but he has a team of three people who are helping him or one contractor who helps him with, overseas, who's helped him actually, like, build and implement. And he basically just draws it, designs it, But the reason why this thing has taken off is if you Google or do you remember, like, do you ever see those videos on TikTok that say, like, here's five websites that should be illegal, but aren't so good that they should be illegal.

18:31

Yeah. It looks like a stick.

Yeah. It looks like a stick.

18:34

So that is basically how it the the website got popular. Is it's gotten popular from those videos. And so the reason why this is really hard to create, because, a, getting traffic to

So that is basically how it the the website got popular. Is it's gotten popular from those videos. And so the reason why this is really hard to create, because, a, getting traffic to

18:45

a content site or any type of website like this, it's very challenging. Oftentimes, building the product is not the hard part. It's getting users,

a content site or any type of website like this, it's very challenging. Oftentimes, building the product is not the hard part. It's getting users,

18:52

and getting six point six million visits a month mostly from social, quite challenging. We'll see if he's able to turn this. But I asked him. I was like, how big can this get? And he's like, well, like, I think of, like, Canva. So I'm like, can we I think it can make tens of millions of dollars a year in revenue because

and getting six point six million visits a month mostly from social, quite challenging. We'll see if he's able to turn this. But I asked him. I was like, how big can this get? And he's like, well, like, I think of, like, Canva. So I'm like, can we I think it can make tens of millions of dollars a year in revenue because

19:07

we're gonna ultimately we have this traffic. We can have, like, a feature that says, hey, you can edit this picture using our platform, and we'll charge a small fee. I think this actually could be a big business, but right now it's really tiny. He told me it costs ten thousand dollars a month to run. It's making twenty thousand dollars a month in revenue. Wow. Yeah. Do you know how much,

we're gonna ultimately we have this traffic. We can have, like, a feature that says, hey, you can edit this picture using our platform, and we'll charge a small fee. I think this actually could be a big business, but right now it's really tiny. He told me it costs ten thousand dollars a month to run. It's making twenty thousand dollars a month in revenue. Wow. Yeah. Do you know how much,

19:26

how much remove that BG makes? Who?

how much remove that BG makes? Who?

19:29

Do you ever use remove dot b g?

Do you ever use remove dot b g?

19:32

No. What is that? Oh, that's I mean, that is the that was the old way. It's like if you need to remove a background from an image, you need to just cut out the object and remove the background.

No. What is that? Oh, that's I mean, that is the that was the old way. It's like if you need to remove a background from an image, you need to just cut out the object and remove the background.

19:41

Remove dot b g was this website that was,

Remove dot b g was this website that was,

19:44

like, just because of traffic,

like, just because of traffic,

19:46

Yeah. It was just a go to and,

Yeah. It was just a go to and,

19:49

oh my god. Fifty to sixty million in monthly monthly visits. So it's just, like, insane.

oh my god. Fifty to sixty million in monthly monthly visits. So it's just, like, insane.

19:54

And remove dot b g It just had a stranglehold for me at least on on doing this. It was, like, super quick. You just drag your image in. It just removes the background. Boom. There you go. And, and then they charge for, like, you know, you want it, like, ten eighty p or whatever. They started charging for, like, little things, like, remove this watermark.

And remove dot b g It just had a stranglehold for me at least on on doing this. It was, like, super quick. You just drag your image in. It just removes the background. Boom. There you go. And, and then they charge for, like, you know, you want it, like, ten eighty p or whatever. They started charging for, like, little things, like, remove this watermark.

20:10

And,

And,

20:11

I'm sure this thing crushes, you know. I I I don't know. I don't know how how much revenue they do now, but I'm sure this is one of these, like, Mighty businesses where it's a very small team.

I'm sure this thing crushes, you know. I I I don't know. I don't know how how much revenue they do now, but I'm sure this is one of these, like, Mighty businesses where it's a very small team.

20:22

Here we go. Just Google the Canva acquired them. Canva acquired them. It says that they had at least a hundred million people coming to their site last year. Yeah.

Here we go. Just Google the Canva acquired them. Canva acquired them. It says that they had at least a hundred million people coming to their site last year. Yeah.

20:31

That's a that's crazy. So it's acquired by Canvas. So you can probably I don't know if Canva has gone public yet. Maybe they have I think, actually, they just did it last month. You might be able to dig through their numbers and see if they got acquired and for how much. But that's crazy. That's so much traffic. This site, tiny while, definitely could be something like that. They started this in twenty nineteen.

That's a that's crazy. So it's acquired by Canvas. So you can probably I don't know if Canva has gone public yet. Maybe they have I think, actually, they just did it last month. You might be able to dig through their numbers and see if they got acquired and for how much. But that's crazy. That's so much traffic. This site, tiny while, definitely could be something like that. They started this in twenty nineteen.

20:50

It's this company,

It's this company,

20:51

Calideo.

Calideo.

20:54

And then they so they started in twenty nineteen. They sold it. This was

And then they so they started in twenty nineteen. They sold it. This was

20:58

twenty twenty one. So two years later, for roughly a hundred million dollars.

twenty twenty one. So two years later, for roughly a hundred million dollars.

21:02

Wow.

Wow.

21:03

And, Wow. Do they have funding?

And, Wow. Do they have funding?

21:05

I think the parent company it looks like it's a side project of the parent company. The reason why I said these are the hardest to make is getting that scale traffic that fast is so challenging.

I think the parent company it looks like it's a side project of the parent company. The reason why I said these are the hardest to make is getting that scale traffic that fast is so challenging.

21:16

You know, like, there's a lot of, like, software products that we're gonna name as one person companies And that's challenging in the sense of, like, you have to put it in a ton of hours,

You know, like, there's a lot of, like, software products that we're gonna name as one person companies And that's challenging in the sense of, like, you have to put it in a ton of hours,

21:24

and you actually have to, like, invent stuff, and that's very challenging.

and you actually have to, like, invent stuff, and that's very challenging.

21:27

But Getting traffic to me is more of an intellectual challenge. Or it's like, I have no idea, like, where to start, like, with whereas with starting with software, it's like, I I'm gonna make this one feature that I'll do this other I'll talk to my users. It's a little bit involves a little bit of luck, a little bit of skill, but getting a lot of traffic to your website early on. I think there's less that know how to do that. And so that's why I think that this is one of the harder things to start. So here's my my answer for highest degree of difficulty,

But Getting traffic to me is more of an intellectual challenge. Or it's like, I have no idea, like, where to start, like, with whereas with starting with software, it's like, I I'm gonna make this one feature that I'll do this other I'll talk to my users. It's a little bit involves a little bit of luck, a little bit of skill, but getting a lot of traffic to your website early on. I think there's less that know how to do that. And so that's why I think that this is one of the harder things to start. So here's my my answer for highest degree of difficulty,

21:50

photo p.

photo p.

21:51

So photo p is very, very similar.

So photo p is very, very similar.

21:54

Basically, it's one guy who recreated

Basically, it's one guy who recreated

21:57

the entirety of Photoshop

the entirety of Photoshop

21:59

in a web browser for free.

in a web browser for free.

22:01

So my god. Photoshop is one of the most complicated products in the world.

So my god. Photoshop is one of the most complicated products in the world.

22:06

He recreated

He recreated

22:07

it by himself,

it by himself,

22:10

Give it away for free and made it work in the browser, which Photoshop doesn't. Photoshop is, you have to download the app in order to make it work. It's just remarkable.

Give it away for free and made it work in the browser, which Photoshop doesn't. Photoshop is, you have to download the app in order to make it work. It's just remarkable.

22:18

The guy barely monetizes

The guy barely monetizes

22:20

it, doesn't wanna sell it.

it, doesn't wanna sell it.

22:23

And,

And,

22:23

if you go just search his, like, just search photo p, Reddit,

if you go just search his, like, just search photo p, Reddit,

22:27

or, like, in a founder, Reddit.

or, like, in a founder, Reddit.

22:29

He goes and he talks about, like, you know, why he built it, how he built it,

He goes and he talks about, like, you know, why he built it, how he built it,

22:34

and what, you know,

and what, you know,

22:35

how he thinks about it or whatever. It's pretty insane. And I'm I think it how much traffic does it get?

how he thinks about it or whatever. It's pretty insane. And I'm I think it how much traffic does it get?

22:42

Traffic wise, like, thirteen million according to similar web,

Traffic wise, like, thirteen million according to similar web,

22:46

per month.

per month.

22:47

And,

And,

22:48

he does at the time, this was couple years ago, he said that he was doing a hundred thousand a month,

he does at the time, this was couple years ago, he said that he was doing a hundred thousand a month,

22:54

off this thing. And it was, like, literally from the most basic,

off this thing. And it was, like, literally from the most basic,

22:58

absolute most basic of,

absolute most basic of,

23:01

of, like, ads. Like, this is one guy Ivan who made it, and he's he's just, like, puts, like, the very simple banner ad on the site and makes, like, a hundred hundred thousand dollars a month. He did a post at Hacker News on April eleventh two thousand twenty one. He goes, hey, guys. I'm Ivan. I'm the creator of photopea. I made almost a million dollars in the last twelve months, ninety percent from ads. The rest is from premium, which is users you pay to hide ads. So it's not even much of a premium. When you start your own project, do you ever know if it'll make two hundred and fifty thousand dollars? But if you get hired, you can be quite sure that you will never make more than two hundred and fifty thousand dollars. And so that's why I started it. And so this company photo fee I don't know how big it is, but depending on how many users it has, I could see this getting sold for nine figures over a hundred million dollars. So, he did an AMA on Reddit And they said, hey, have you hired your first employee yet? This was a year ago. And, he says, oh, yeah, after I did my first AMA on Reddit, lots of great people got in touch. I did end up hiring one guy from Prague who, who went to my university, but it'll take some time for him to get familiar with the code. He hasn't done it. He has, like, hasn't done anything yet.

of, like, ads. Like, this is one guy Ivan who made it, and he's he's just, like, puts, like, the very simple banner ad on the site and makes, like, a hundred hundred thousand dollars a month. He did a post at Hacker News on April eleventh two thousand twenty one. He goes, hey, guys. I'm Ivan. I'm the creator of photopea. I made almost a million dollars in the last twelve months, ninety percent from ads. The rest is from premium, which is users you pay to hide ads. So it's not even much of a premium. When you start your own project, do you ever know if it'll make two hundred and fifty thousand dollars? But if you get hired, you can be quite sure that you will never make more than two hundred and fifty thousand dollars. And so that's why I started it. And so this company photo fee I don't know how big it is, but depending on how many users it has, I could see this getting sold for nine figures over a hundred million dollars. So, he did an AMA on Reddit And they said, hey, have you hired your first employee yet? This was a year ago. And, he says, oh, yeah, after I did my first AMA on Reddit, lots of great people got in touch. I did end up hiring one guy from Prague who, who went to my university, but it'll take some time for him to get familiar with the code. He hasn't done it. He has, like, hasn't done anything yet.

24:02

It's pretty crazy how this guy, operates. So why do you think this is the most challenging?

It's pretty crazy how this guy, operates. So why do you think this is the most challenging?

24:07

Just, like, technically recreating Photoshop

Just, like, technically recreating Photoshop

24:10

feature for feature

feature for feature

24:11

is

is

24:12

absolutely insane.

absolutely insane.

24:14

Like, I think that's just an insane endeavor.

Like, I think that's just an insane endeavor.

24:18

And then making it work in the browser. Like, making it performant in a browser is not easy either. So, like, for one person to do this, I think it's crazy.

And then making it work in the browser. Like, making it performant in a browser is not easy either. So, like, for one person to do this, I think it's crazy.

24:26

That's insane. Yeah. I the the cool thing about these, like, one I think the the downside of these one person companies is that everything relies on you.

That's insane. Yeah. I the the cool thing about these, like, one I think the the downside of these one person companies is that everything relies on you.

24:34

And that you don't have, like, anyone else to ask for help, and you can't hire to an you can't have anyone better than you doing something because you're the only person.

And that you don't have, like, anyone else to ask for help, and you can't hire to an you can't have anyone better than you doing something because you're the only person.

24:42

And so in order to do this, I think a lot of these people, they have a they have a handful of traits that we'll talk about in the end, but I don't understand how he could grind that hard for that long with all this pressure on him. By the way, this guy says he put seven thousand hours into it before he made any money from it. That's insane. So I think that that that just takes so much will. Do you remember viral Nova? It was a guy named Scott Delong. So viral Nova was basically an upward the clone. It was a it says, like, they're like, here's a list of ten reasons why you don't wanna go swimming after eating. You're not gonna believe number seven. And so this guy would talk about, like, how it was just him writing ten articles a day, and he was, like, I'm the pressure of all this traffic and all the success. It's killing me. I feel so worn out all the time, and I don't understand how some people can sustain that for a really long time, like this photo peak guy. Yeah. This is like, you know, when you go to someone's house,

And so in order to do this, I think a lot of these people, they have a they have a handful of traits that we'll talk about in the end, but I don't understand how he could grind that hard for that long with all this pressure on him. By the way, this guy says he put seven thousand hours into it before he made any money from it. That's insane. So I think that that that just takes so much will. Do you remember viral Nova? It was a guy named Scott Delong. So viral Nova was basically an upward the clone. It was a it says, like, they're like, here's a list of ten reasons why you don't wanna go swimming after eating. You're not gonna believe number seven. And so this guy would talk about, like, how it was just him writing ten articles a day, and he was, like, I'm the pressure of all this traffic and all the success. It's killing me. I feel so worn out all the time, and I don't understand how some people can sustain that for a really long time, like this photo peak guy. Yeah. This is like, you know, when you go to someone's house,

25:34

And they're like, oh, do you wanna see my model train

And they're like, oh, do you wanna see my model train

25:37

set I'm building? You're like, what?

set I'm building? You're like, what?

25:39

Yeah. Sure. Why not? I'm here. And they take you down to the basement, and then it's just like,

Yeah. Sure. Why not? I'm here. And they take you down to the basement, and then it's just like,

25:45

They've recreated, like, the city of Vienna,

They've recreated, like, the city of Vienna,

25:48

through their, like, and they're just tinkering on this, like, one thing. They're, like,

through their, like, and they're just tinkering on this, like, one thing. They're, like,

25:52

How many hour or what how long have you been doing this? And they're like, oh, I just come here every night. I love it, and this is what I do. It makes me feel so good. And you're like, holy shit. This is, like, the most intense hobby. That's how that's how I feel. I'm not that I'm not that type of person. Are you? You're definitely not, I think. Right? Come on.

How many hour or what how long have you been doing this? And they're like, oh, I just come here every night. I love it, and this is what I do. It makes me feel so good. And you're like, holy shit. This is, like, the most intense hobby. That's how that's how I feel. I'm not that I'm not that type of person. Are you? You're definitely not, I think. Right? Come on.

26:09

I have not.

I have not.

26:10

Yeah, I envy those people. That that's an amazing, willpower. Alright. Let's do another one. Let's do on the other end,

Yeah, I envy those people. That that's an amazing, willpower. Alright. Let's do another one. Let's do on the other end,

26:15

easiest to recreate.

easiest to recreate.

26:17

So which of these one person, one or two person businesses do you think are easiest to recreate

So which of these one person, one or two person businesses do you think are easiest to recreate

26:23

that,

that,

26:23

is the opposite of the highest degree of difficulty? Go ahead.

is the opposite of the highest degree of difficulty? Go ahead.

26:27

So mine would be anything that sells information or service.

So mine would be anything that sells information or service.

26:31

So I put just any course creator But you and I know a bunch of these people, of which you and I are both of those people.

So I put just any course creator But you and I know a bunch of these people, of which you and I are both of those people.

26:40

You know, we make

You know, we make

26:41

hundreds of thousands or million dollars a year from, like, a a course or two. And

hundreds of thousands or million dollars a year from, like, a a course or two. And

26:46

I think they're fairly easy to recreate. Another one is there's this company called Design Joy. Do you know what they do? I believe that a design subscription, basically. It's him. He's a designer. Yeah. But the way that he positions it, it seems really hard to imagine that that's the truth. But basically, it's just this designer that you pay

I think they're fairly easy to recreate. Another one is there's this company called Design Joy. Do you know what they do? I believe that a design subscription, basically. It's him. He's a designer. Yeah. But the way that he positions it, it seems really hard to imagine that that's the truth. But basically, it's just this designer that you pay

27:04

thousands of dollars a month for, and you ask him to make small changes

thousands of dollars a month for, and you ask him to make small changes

27:07

to different design related stuff. And he claims that it's just him.

to different design related stuff. And he claims that it's just him.

27:12

But I I believe he claims that. Yeah. He says it's just him and he does a hundred thousand dollars a month. So he does one point two million a year or so, rough number around that range.

But I I believe he claims that. Yeah. He says it's just him and he does a hundred thousand dollars a month. So he does one point two million a year or so, rough number around that range.

27:20

And it's basically you buy a subscription plan. So you pay and you buy, like, the five it's, like, four or five thousand a month.

And it's basically you buy a subscription plan. So you pay and you buy, like, the five it's, like, four or five thousand a month.

27:27

And then you you basically get one request at a time.

And then you you basically get one request at a time.

27:32

And that's it. You get to just say, I'd like this design thing done, and then he turns around in some I don't know what his SLA is of how long he takes to, to do this, but it's, like, It's cheaper than hiring a full time designer, probably, unless, like, in the in the US.

And that's it. You get to just say, I'd like this design thing done, and then he turns around in some I don't know what his SLA is of how long he takes to, to do this, but it's, like, It's cheaper than hiring a full time designer, probably, unless, like, in the in the US.

27:49

But, yeah, that's

But, yeah, that's

27:50

I think that's the easiest to recreate,

I think that's the easiest to recreate,

27:52

but also the worst to run, which we'll talk about later. But that's probably the easiest one is, like, a bunch do you know any other course people that do, like, Like, I know Sam Evans does ten million in revenue, five million profit. And for a while, it was just him. I met these guys. I met a guy recently who does, like, a product management course. And I was, like, oh my god. Who's taking a product management course? He he goes, no. No. No. It's how to ace your job interview as product manager. Like, how to get a job as a PM at one of these tech companies. And I think he was doing what was he doing about, like, two million a year or something like that? I think they were doing, like, two what? Two two point five. Yeah. Two point five million a year,

but also the worst to run, which we'll talk about later. But that's probably the easiest one is, like, a bunch do you know any other course people that do, like, Like, I know Sam Evans does ten million in revenue, five million profit. And for a while, it was just him. I met these guys. I met a guy recently who does, like, a product management course. And I was, like, oh my god. Who's taking a product management course? He he goes, no. No. No. It's how to ace your job interview as product manager. Like, how to get a job as a PM at one of these tech companies. And I think he was doing what was he doing about, like, two million a year or something like that? I think they were doing, like, two what? Two two point five. Yeah. Two point five million a year,

28:29

roughly in in revenue. I think it was, like, eighty percent-ish margins.

roughly in in revenue. I think it was, like, eighty percent-ish margins.

28:33

And what they would do is they would basically say they would give away free content that was, like,

And what they would do is they would basically say they would give away free content that was, like,

28:38

how to, you know, how to get a job as a PM, how to interview as a PM, how to a prep for this interview. What what it was like talking to a Facebook PM, blah, blah, blah, blah. They give away free content to get you kind of on the email list and get you to the website. And then they're like, hey, do you wanna, like,

how to, you know, how to get a job as a PM, how to interview as a PM, how to a prep for this interview. What what it was like talking to a Facebook PM, blah, blah, blah, blah. They give away free content to get you kind of on the email list and get you to the website. And then they're like, hey, do you wanna, like,

28:51

get a job as a PM, which will pay you, let's call it, a hundred twenty thousand dollars a year. If you want that job,

get a job as a PM, which will pay you, let's call it, a hundred twenty thousand dollars a year. If you want that job,

28:59

buy this course. And, join this cohort course or whatever. And they basically sell this course for a couple thousand dollars. That's gonna help you get this job that's gonna pay you over a hundred thousand dollars. And that says, like, a very simple value proposition for somebody who wants to,

buy this course. And, join this cohort course or whatever. And they basically sell this course for a couple thousand dollars. That's gonna help you get this job that's gonna pay you over a hundred thousand dollars. And that says, like, a very simple value proposition for somebody who wants to,

29:13

wants to do that with their career.

wants to do that with their career.

29:15

It was just him. It was him in three it was it was three of the three three PMs that kinda like got together and made this thing. Another example of an easy one to start, I think I told you about this. It's called CyberLeads. So you go to get cyber leads dot com. So it's c-y-b-e-r leads. So get cyber leads dot com. It's this guy named Alex West.

It was just him. It was him in three it was it was three of the three three PMs that kinda like got together and made this thing. Another example of an easy one to start, I think I told you about this. It's called CyberLeads. So you go to get cyber leads dot com. So it's c-y-b-e-r leads. So get cyber leads dot com. It's this guy named Alex West.

29:35

And, basically, it's a newsletter where I I think it costs four to a thousand dollars a month. So four hundred to a thousand dollars a month, depending on what you get what you do. But, basically,

And, basically, it's a newsletter where I I think it costs four to a thousand dollars a month. So four hundred to a thousand dollars a month, depending on what you get what you do. But, basically,

29:45

he goes and he handpicks

he goes and he handpicks

29:46

different companies that have recently raised money and based off a bunch of attributes he thinks are about to hire an agency.

different companies that have recently raised money and based off a bunch of attributes he thinks are about to hire an agency.

29:53

And then he gets all these agency owners to sign up to his service, and he emails this list out once a month along with the contact information, the hiring decision, or the hiring,

And then he gets all these agency owners to sign up to his service, and he emails this list out once a month along with the contact information, the hiring decision, or the hiring,

30:05

like whoever's managing ad spend, whatever, and you could just contact him on He's got your face as a testimonial. Do you use this?

like whoever's managing ad spend, whatever, and you could just contact him on He's got your face as a testimonial. Do you use this?

30:11

No. I don't use this, but I talked

No. I don't use this, but I talked

30:14

I talked about it on the pod. I talked about it on the pod, like, two years ago. I've never used I've never I You've never used it? I'm not but he sure used you.

I talked about it on the pod. I talked about it on the pod, like, two years ago. I've never used I've never I You've never used it? I'm not but he sure used you.

30:22

He is used a big. I don't know. Is there anything can I Can you say anything about these people who do this? I talked about it on the pot. I said it's so freak freaking simple. The value's so clear. I guess I said that on the podcast, and he uses that as a quote. I is there anything I could do to stop -- You could tell him. -- take the down. You could always say that.

He is used a big. I don't know. Is there anything can I Can you say anything about these people who do this? I talked about it on the pot. I said it's so freak freaking simple. The value's so clear. I guess I said that on the podcast, and he uses that as a quote. I is there anything I could do to stop -- You could tell him. -- take the down. You could always say that.

30:41

Oh, sorry. Let me wrap up. My thing selling information. So anything that you sell information, that's the easiest thing to start. Yeah. I think, so I went the same route but I'm gonna give more detail because I think when you tell somebody, selling information is the easiest way. They're like, cool. What? So what do I do? So Bitch, I gave three examples.

Oh, sorry. Let me wrap up. My thing selling information. So anything that you sell information, that's the easiest thing to start. Yeah. I think, so I went the same route but I'm gonna give more detail because I think when you tell somebody, selling information is the easiest way. They're like, cool. What? So what do I do? So Bitch, I gave three examples.

30:56

Yeah. But I think you have to break it down a little further. So,

Yeah. But I think you have to break it down a little further. So,

31:00

you know, this guy, Lenny, Lenny,

you know, this guy, Lenny, Lenny,

31:02

Russian last name?

Russian last name?

31:04

I like Lenny.

I like Lenny.

31:05

Ragowsky or Rachitsky.

Ragowsky or Rachitsky.

31:08

Something something along those lines. I like Lenny. So Lenny, I think, used to work at Airbnb or something. He was, like,

Something something along those lines. I like Lenny. So Lenny, I think, used to work at Airbnb or something. He was, like,

31:14

growth slash, like, product guy.

growth slash, like, product guy.

31:17

And so he's got Lenny's newsletter. He's got Lenny's communities, got Lenny's job board. And, basically, he was, like,

And so he's got Lenny's newsletter. He's got Lenny's communities, got Lenny's job board. And, basically, he was, like,

31:23

I'm gonna become he's like, I'm gonna put out tons of free thought leader content

I'm gonna become he's like, I'm gonna put out tons of free thought leader content

31:28

on

on

31:29

a specific super niche topic that only certain people are gonna care about, but they're gonna care a lot. And that's that's kind of the key with this stuff is how do you put up free content to establish yourself as an authority in a niche so that you can then monetize that through either consulting services,

a specific super niche topic that only certain people are gonna care about, but they're gonna care a lot. And that's that's kind of the key with this stuff is how do you put up free content to establish yourself as an authority in a niche so that you can then monetize that through either consulting services,

31:47

job board,

job board,

31:49

paid community,

paid community,

31:50

or,

or,

31:51

or paid content, paid newsletter. Right? That's that's the formula. And you could look at the,

or paid content, paid newsletter. Right? That's that's the formula. And you could look at the,

31:56

the Design Joy guy. He does exactly this. He puts out free content examples of design work, and then says you can hire me for design work.

the Design Joy guy. He does exactly this. He puts out free content examples of design work, and then says you can hire me for design work.

32:04

Lenny does the same thing. He puts out free content. He's got really good stuff. Like, you know, how did

Lenny does the same thing. He puts out free content. He's got really good stuff. Like, you know, how did

32:08

these ten huge marketplaces. How do they get their first thousand users? And he goes deep. And he's like, I'm gonna interview them. I'm gonna talk to them. I'm gonna get the real answer on this specific zero to one question. That's gonna be highly relevant to other people going through that same challenge. I think he has a podcast too. He's got a podcast. Like, at one point, his job board was doing a couple hundred thousand. Sure the newsletter does a couple hundred thousand in sponsorships.

these ten huge marketplaces. How do they get their first thousand users? And he goes deep. And he's like, I'm gonna interview them. I'm gonna talk to them. I'm gonna get the real answer on this specific zero to one question. That's gonna be highly relevant to other people going through that same challenge. I think he has a podcast too. He's got a podcast. Like, at one point, his job board was doing a couple hundred thousand. Sure the newsletter does a couple hundred thousand in sponsorships.

32:30

Are you talking about monthly or annually? Annually.

Are you talking about monthly or annually? Annually.

32:34

At least these are more. These are which is way more. I gotta I know at the beginning, his job board is fresh. I don't know what they're doing now, but, like, I would bet his entire roll up of job board

At least these are more. These are which is way more. I gotta I know at the beginning, his job board is fresh. I don't know what they're doing now, but, like, I would bet his entire roll up of job board

32:45

content sponsorships,

content sponsorships,

32:46

so podcast plus newsletter.

so podcast plus newsletter.

32:48

And then,

And then,

32:49

he's got a paid thing. Right, Ben? He's got, like, a paid pay community? What's it what do you think Wendy's total thing is? Two million, three million?

he's got a paid thing. Right, Ben? He's got, like, a paid pay community? What's it what do you think Wendy's total thing is? Two million, three million?

32:56

Yeah. For sure. Two about two to three million, a year. And he did that I would say in a period of, like, two and a half, three years. It seems like. Like, I think he I think he has, a fun too. He kinda put his foot down on content side. I, like, he kinda appeared on the scene. I would say, like, two two ish years ago.

Yeah. For sure. Two about two to three million, a year. And he did that I would say in a period of, like, two and a half, three years. It seems like. Like, I think he I think he has, a fun too. He kinda put his foot down on content side. I, like, he kinda appeared on the scene. I would say, like, two two ish years ago.

33:12

Obviously,

Obviously,

33:13

you had to know your stuff. Right? So he's, like, you know, spent time learning, you know, a decade being awesome inside these companies in order to do so. So I don't mean to make it sound overly simplistic, but there are people who did it without that too. So another example is, Harry Dry. One of my favorite contact creators of the whole world. A guy, I tried to recruit, like, a hundred times to do something with me because I feel like Me too. We do something great.

you had to know your stuff. Right? So he's, like, you know, spent time learning, you know, a decade being awesome inside these companies in order to do so. So I don't mean to make it sound overly simplistic, but there are people who did it without that too. So another example is, Harry Dry. One of my favorite contact creators of the whole world. A guy, I tried to recruit, like, a hundred times to do something with me because I feel like Me too. We do something great.

33:36

And he he keeps he keeps bullshitting and not saying yes, but he's gonna say yes eventually.

And he he keeps he keeps bullshitting and not saying yes, but he's gonna say yes eventually.

33:42

So he's got marketing examples. He does a great job with this blog called marketing examples. Now I don't know how much marketing examples makes. I would guess quarter million to half a million as just him, making content. I think he's young. He's very young. He didn't do the put in ten to fifteen years become an industry. Like, like, do the job, cut your teeth, then go make content. He's like, no. I'm pretty sure I could just look at what's out there and, like, give my opinion on it, and it'll work. I'll study this shit. And that's how I feel like, you know, a lot of people also can do it. You could be the curious novice approaching these, topics and become an expert just by studying them intensely.

So he's got marketing examples. He does a great job with this blog called marketing examples. Now I don't know how much marketing examples makes. I would guess quarter million to half a million as just him, making content. I think he's young. He's very young. He didn't do the put in ten to fifteen years become an industry. Like, like, do the job, cut your teeth, then go make content. He's like, no. I'm pretty sure I could just look at what's out there and, like, give my opinion on it, and it'll work. I'll study this shit. And that's how I feel like, you know, a lot of people also can do it. You could be the curious novice approaching these, topics and become an expert just by studying them intensely.

34:17

And so,

And so,

34:18

I think Harry Dry would also be one of the easiest to recreate, not because he's on talented. He's super talented, but I think That's kinda something anyone can do. Anybody could just say, yo, I'm gonna study

I think Harry Dry would also be one of the easiest to recreate, not because he's on talented. He's super talented, but I think That's kinda something anyone can do. Anybody could just say, yo, I'm gonna study

34:28

what makes TikTok go viral.

what makes TikTok go viral.

34:30

And I'm gonna put up content about viral TikToks. I'm gonna become expert of breaking down con TikTok two one viral, and then peep brands are gonna know me as the guy that they should talk to about TikTok consulting. Right? Like, or, like, advertising on TikTok. And, like, you could just build your niche audience and your niche authority in that space. A lot of people are trying to do this to AI right now.

And I'm gonna put up content about viral TikToks. I'm gonna become expert of breaking down con TikTok two one viral, and then peep brands are gonna know me as the guy that they should talk to about TikTok consulting. Right? Like, or, like, advertising on TikTok. And, like, you could just build your niche audience and your niche authority in that space. A lot of people are trying to do this to AI right now.

34:48

And the thing about Lenny and Harry was people were doing so first of all, like, newsletters, community podcasts, that's existed since forever.

And the thing about Lenny and Harry was people were doing so first of all, like, newsletters, community podcasts, that's existed since forever.

34:57

So it's not a unique business model.

So it's not a unique business model.

34:59

And also people have been talking about that type of stuff for a long time. But what's interesting is that they were both early ish where there was only maybe I don't know how many, but they felt like they were early ish talking about it to this customer, to this community on this platform. So both of those guys, I think got popular on

And also people have been talking about that type of stuff for a long time. But what's interesting is that they were both early ish where there was only maybe I don't know how many, but they felt like they were early ish talking about it to this customer, to this community on this platform. So both of those guys, I think got popular on

35:16

Twitter,

Twitter,

35:17

right before the pandemic started. I think I remember seeing Harry in two thousand eighteen, two thousand nineteen, which I wasn't even really using Twitter as a power user back then. But they all seem a little bit early. So I think timing matters for a lot of these things.

right before the pandemic started. I think I remember seeing Harry in two thousand eighteen, two thousand nineteen, which I wasn't even really using Twitter as a power user back then. But they all seem a little bit early. So I think timing matters for a lot of these things.

35:29

Speaking of which, that Facebook threads thing, no idea if that's gonna be a thing or not. But that's an example of, like, hey, there's this new thing right now. If you want nothing to lose, you better be there. Yeah. Just go get go be around there. See what's going on. That's one of those things. People did with Clubhouse. I don't know if that worked out or not, but, there's The way I I say it is, like, you, most most entrepreneurs, you were actually surfing waves. You don't get create the wave. But you do have to paddle out. You gotta be on your board out there in the water. You gotta paddle out, and, you know, which is a takes effort. And then you gotta wait. And sometimes it's a dud. Sometimes it's just a small wave. You're gonna have to paddle back out again. Well, when you catch a good one, you know, that's when you and we'll see how good you are at surfing. You might wipe out the first couple times you try it. But, like, that's your job as an entrepreneur is to paddle out, be out there and start trying to for these waves and and get a sense for where are the big waves? And, and how do I not wipe out what I do when I do find one? So this episode, you're giving a really surf analogy.

Speaking of which, that Facebook threads thing, no idea if that's gonna be a thing or not. But that's an example of, like, hey, there's this new thing right now. If you want nothing to lose, you better be there. Yeah. Just go get go be around there. See what's going on. That's one of those things. People did with Clubhouse. I don't know if that worked out or not, but, there's The way I I say it is, like, you, most most entrepreneurs, you were actually surfing waves. You don't get create the wave. But you do have to paddle out. You gotta be on your board out there in the water. You gotta paddle out, and, you know, which is a takes effort. And then you gotta wait. And sometimes it's a dud. Sometimes it's just a small wave. You're gonna have to paddle back out again. Well, when you catch a good one, you know, that's when you and we'll see how good you are at surfing. You might wipe out the first couple times you try it. But, like, that's your job as an entrepreneur is to paddle out, be out there and start trying to for these waves and and get a sense for where are the big waves? And, and how do I not wipe out what I do when I do find one? So this episode, you're giving a really surf analogy.

36:24

Last episode, you gave a slow, a fat,

Last episode, you gave a slow, a fat,

36:27

a a pitching of baseball. What did you say? A fat, a slow fall swing?

a a pitching of baseball. What did you say? A fat, a slow fall swing?

36:33

Fat pitches. It was fat pitches.

Fat pitches. It was fat pitches.

36:35

I gotta have you ever played bass diction?

I gotta have you ever played bass diction?

36:39

Have you ever played baseball or served in your life? Bro, I was starting right fielder for my high school team, which anybody who knows baseball knows, that means you're the biggest scrub on the team because that's who that's an put in right field is the guy who's, you know, you know, the ball never comes to right field. And Yeah. But didn't you play baseball in China? Like, they were just learning. I might have been in China. Out of it. You went to high school in you went to high school in China. Yeah. I mean, or or Australia. Like, it was in scrubs. It was like, we play the ball as it lies. There. I got a golf analogy for you too. I was a channel, but that's where I'm gonna be.

Have you ever played baseball or served in your life? Bro, I was starting right fielder for my high school team, which anybody who knows baseball knows, that means you're the biggest scrub on the team because that's who that's an put in right field is the guy who's, you know, you know, the ball never comes to right field. And Yeah. But didn't you play baseball in China? Like, they were just learning. I might have been in China. Out of it. You went to high school in you went to high school in China. Yeah. I mean, or or Australia. Like, it was in scrubs. It was like, we play the ball as it lies. There. I got a golf analogy for you too. I was a channel, but that's where I'm gonna be.

37:13

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

37:16

See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. HubSpot

See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. HubSpot

37:27

grow better.

grow better.

37:28

Let's go to the next one.

Let's go to the next one.

37:30

Most fun one person business. So the one that seems like the most fun to to work on August first,

Most fun one person business. So the one that seems like the most fun to to work on August first,

37:37

Joe rogan.

Joe rogan.

37:39

So a producer Joe rogan's media enterprise

So a producer Joe rogan's media enterprise

37:42

is

is

37:43

bigger than all the late night talk shows combined.

bigger than all the late night talk shows combined.

37:47

So forget the tonight show, Letterman, any of these guys, whoever the new guy coming in, whoever these guys are, Dude, the letter meant they're retired to ten years, man. Jimmy Fallon, I don't know.

So forget the tonight show, Letterman, any of these guys, whoever the new guy coming in, whoever these guys are, Dude, the letter meant they're retired to ten years, man. Jimmy Fallon, I don't know.

37:57

Bro, who's who's watching this stuff? His audience is bigger.

Bro, who's who's watching this stuff? His audience is bigger.

38:01

He makes,

He makes,

38:02

hundreds of millions and,

hundreds of millions and,

38:04

he's made hundreds of millions doing it.

he's made hundreds of millions doing it.

38:07

And I'm pretty sure it's just him and young, Jamie. I've heard from a few of my friends who have been on it, how it works. So, basically, they told me that it's Jamie who produces it, and it's Joe, And then they have one other guy named Matt, I think. And I forget his name. Exactly. I think it was Matt. And, basically, Matt sends Joe a list of, like, thirty people. They're like, hey, I can get these thirty people, these thirty, let me know who you want. And sometimes he just ignores it. Everyone's smile will say, that person and that person, and that's all he says. And I've heard that it's just those three people. That's amazing.

And I'm pretty sure it's just him and young, Jamie. I've heard from a few of my friends who have been on it, how it works. So, basically, they told me that it's Jamie who produces it, and it's Joe, And then they have one other guy named Matt, I think. And I forget his name. Exactly. I think it was Matt. And, basically, Matt sends Joe a list of, like, thirty people. They're like, hey, I can get these thirty people, these thirty, let me know who you want. And sometimes he just ignores it. Everyone's smile will say, that person and that person, and that's all he says. And I've heard that it's just those three people. That's amazing.

38:38

So

So

38:39

I think most people just think, oh, Joe Rogen, he's just a podcaster. Yeah. He is a podcaster, but that thing is a juggernaut. It is immediate juggernaut. So the, you know, Spotify, obviously paid him, you know, hundreds of millions to to be there, for a couple years.

I think most people just think, oh, Joe Rogen, he's just a podcaster. Yeah. He is a podcaster, but that thing is a juggernaut. It is immediate juggernaut. So the, you know, Spotify, obviously paid him, you know, hundreds of millions to to be there, for a couple years.

38:53

But even before that, you know, just off the sponsorships off of,

But even before that, you know, just off the sponsorships off of,

38:58

off of the alpha brain, you know, product that they build off of it,

off of the alpha brain, you know, product that they build off of it,

39:02

Joe rogan, I think, has the most fun, probably of anyone on the planet. This is my sense. He took all of his hobbies.

Joe rogan, I think, has the most fun, probably of anyone on the planet. This is my sense. He took all of his hobbies.

39:10

He's like, oh, I like UFC.

He's like, oh, I like UFC.

39:12

He gets to be the UFC commentator,

He gets to be the UFC commentator,

39:14

doing exactly what he would want. He gets to go sit ringside, accommodate for these fights and analyze the fights. He only does it for the ones in Vegas that are an hour flight away from him. He doesn't do any of the the the ones that require a bunch of travel.

doing exactly what he would want. He gets to go sit ringside, accommodate for these fights and analyze the fights. He only does it for the ones in Vegas that are an hour flight away from him. He doesn't do any of the the the ones that require a bunch of travel.

39:26

And so all the big he does all the best ones. He does none of the worst ones. You know, he was like, I wanna do stand up comedy. So he does stand up comedy, sells out, you know, theaters all around the country,

And so all the big he does all the best ones. He does none of the worst ones. You know, he was like, I wanna do stand up comedy. So he does stand up comedy, sells out, you know, theaters all around the country,

39:36

And, you know, it gets to make people laugh for a living. Does this podcast where he's like, I'm gonna have conversations

And, you know, it gets to make people laugh for a living. Does this podcast where he's like, I'm gonna have conversations

39:42

with the people I want And people are like, oh, Joe, three hours is too long. He's like, that's the type of conversation I wanna have. So I'm gonna do it my way, and it worked. And so, like, I just think he just dictated how he wants to live life on his terms. I think he's the most fun. I think his business is absolutely a mighty business in that it's just let's say, one, two to three people

with the people I want And people are like, oh, Joe, three hours is too long. He's like, that's the type of conversation I wanna have. So I'm gonna do it my way, and it worked. And so, like, I just think he just dictated how he wants to live life on his terms. I think he's the most fun. I think his business is absolutely a mighty business in that it's just let's say, one, two to three people

40:01

that,

that,

40:02

is building a thing that does, you know, over a hundred million dollars in in revenue, which is, like, if you just valued something like that, you know,

is building a thing that does, you know, over a hundred million dollars in in revenue, which is, like, if you just valued something like that, you know,

40:09

traditionally, which is not it's not apples to apples, but, like,

traditionally, which is not it's not apples to apples, but, like,

40:12

if you have a thing that can do a hundred million a year in revenue,

if you have a thing that can do a hundred million a year in revenue,

40:17

for multiple years. For multiple years,

for multiple years. For multiple years,

40:19

you typically that's a billion dollar property.

you typically that's a billion dollar property.

40:22

And,

And,

40:23

you know, obviously, it's weird. You can't really sell legit, you know, Joe rogan experience because

you know, obviously, it's weird. You can't really sell legit, you know, Joe rogan experience because

40:28

you need him. It's tightly branded with him, but let's say at least he's built something worth a hundred million dollars. I think we can agree on that because generate a hundred million of profit for him. And so he's built, you know, with a very small team, a multi hundred million dollar business at the minimum.

you need him. It's tightly branded with him, but let's say at least he's built something worth a hundred million dollars. I think we can agree on that because generate a hundred million of profit for him. And so he's built, you know, with a very small team, a multi hundred million dollar business at the minimum.

40:40

And he has this new thing called the comedy mothership. It's like a mile from my house in Austin, and there's always a line out the door to get into that place. Yeah. You'll do the comedy club. Right on. Why not? If you drive by six o'clock, there's every single night. There's been a line out the door to go there, and it looks awesome. Right.

And he has this new thing called the comedy mothership. It's like a mile from my house in Austin, and there's always a line out the door to get into that place. Yeah. You'll do the comedy club. Right on. Why not? If you drive by six o'clock, there's every single night. There's been a line out the door to go there, and it looks awesome. Right.

40:56

Who you got? Most fun.

Who you got? Most fun.

40:58

Alright. So scroll up to the very top of this dock. I put a link in there. It sounds like I'm trying to, like, promote Hampton. I'm not it's just that when I had to prepare for this episode, went through our database and, like, picked out people. And we had just written a blog post about this guy. His name's Joseph Mombra, and he started this company called Jimstreak.

Alright. So scroll up to the very top of this dock. I put a link in there. It sounds like I'm trying to, like, promote Hampton. I'm not it's just that when I had to prepare for this episode, went through our database and, like, picked out people. And we had just written a blog post about this guy. His name's Joseph Mombra, and he started this company called Jimstreak.

41:15

And this guy's super fascinating because he has all the attributes of, like, what a lot of these, like, tinkers have. But basically, he's from Zimbabwe

And this guy's super fascinating because he has all the attributes of, like, what a lot of these, like, tinkers have. But basically, he's from Zimbabwe

41:22

moved to England when he was like twelve or thirteen. That was the first time that he experienced the internet. He taught himself how to code. He taught himself design.

moved to England when he was like twelve or thirteen. That was the first time that he experienced the internet. He taught himself how to code. He taught himself design.

41:29

And then he launched this thing called Jim Street. At first, it was just an app for tracking your workouts.

And then he launched this thing called Jim Street. At first, it was just an app for tracking your workouts.

41:34

And then what he did was he went and got his buddy to wear one of these, like, suits

And then what he did was he went and got his buddy to wear one of these, like, suits

41:39

And that way he could do three d visualizations

And that way he could do three d visualizations

41:42

of all the exercises and what they need to look like. So he has hundreds of them. And so his app, it's free to use, and they have some, like, premium thing. And, basically, you track your workouts. He uses AI to suggest which weights you do for the next workout. And if you don't know what the exercise does, and they'll they'll suggest workouts and exercises to do, he has hundreds of these three d models of, like, what a proper bicep curl or what this other type of exercise looks like. In year one, he did three hundred thousand dollars. That was in year twenty twenty one. In year two, he did two point five million. And his goal, he says, by in the next two years, I want to get the fifteen to twenty million dollars a year in revenue. And he's the only employee. I don't believe he has any contractors. I think he he told me that he,

of all the exercises and what they need to look like. So he has hundreds of them. And so his app, it's free to use, and they have some, like, premium thing. And, basically, you track your workouts. He uses AI to suggest which weights you do for the next workout. And if you don't know what the exercise does, and they'll they'll suggest workouts and exercises to do, he has hundreds of these three d models of, like, what a proper bicep curl or what this other type of exercise looks like. In year one, he did three hundred thousand dollars. That was in year twenty twenty one. In year two, he did two point five million. And his goal, he says, by in the next two years, I want to get the fifteen to twenty million dollars a year in revenue. And he's the only employee. I don't believe he has any contractors. I think he he told me that he,

42:25

got most of his, users from Facebook and TikTok ads, and he hired a consultant in an agency to help him learn how to do that. And right now, he said, I'm taking the summer off. So our growth this year might still only be two point five or three million a year in revenue. But I because I don't feel like buying ads or staying on top of that. So I'm taking the summer off because we just had a kid. But super fascinating to see a guy who basically came from Zimbabwe didn't use the internet until he was twelve thirteen and taught himself how to do all He's, like, one of those really cool tinkers. And on that blog post, you could see pictures of him, like, arriving from Africa and, like, learning how to work the computer super fascinating. You'll see pictures of him with his, like, iPhone and a laptop at the gym, filming people doing, like, the curls so we can use his AI or whatever to, like, get the three d imaging. Really fascinating company. And I think Jim Street is awesome. If this could get to fifteen or twenty million a year in revenue, like he thinks, that would be a monster business for one person. Yeah. That's an amazing story. Wow. Love that.

got most of his, users from Facebook and TikTok ads, and he hired a consultant in an agency to help him learn how to do that. And right now, he said, I'm taking the summer off. So our growth this year might still only be two point five or three million a year in revenue. But I because I don't feel like buying ads or staying on top of that. So I'm taking the summer off because we just had a kid. But super fascinating to see a guy who basically came from Zimbabwe didn't use the internet until he was twelve thirteen and taught himself how to do all He's, like, one of those really cool tinkers. And on that blog post, you could see pictures of him, like, arriving from Africa and, like, learning how to work the computer super fascinating. You'll see pictures of him with his, like, iPhone and a laptop at the gym, filming people doing, like, the curls so we can use his AI or whatever to, like, get the three d imaging. Really fascinating company. And I think Jim Street is awesome. If this could get to fifteen or twenty million a year in revenue, like he thinks, that would be a monster business for one person. Yeah. That's an amazing story. Wow. Love that.

43:20

Good for him. That's that's really, really cool.

Good for him. That's that's really, really cool.

43:23

Next category.

Next category.

43:25

Business we most want to own.

Business we most want to own.

43:28

So this is,

So this is,

43:30

I think this is specifically a good question because

I think this is specifically a good question because

43:34

For us, a business we'd wanna own would be the lowest maintenance business because neither of us wanna really run an extra business right now. So it's like which business would you wanna own because it is very much,

For us, a business we'd wanna own would be the lowest maintenance business because neither of us wanna really run an extra business right now. So it's like which business would you wanna own because it is very much,

43:45

you know, autopilot. So it's not Design Joy. It's not

you know, autopilot. So it's not Design Joy. It's not

43:48

people are paying you and you're providing a subscription. It's not one of those content or course businesses where you constantly have to create new content in order to stay relevant and get more customers.

people are paying you and you're providing a subscription. It's not one of those content or course businesses where you constantly have to create new content in order to stay relevant and get more customers.

43:58

I think we both have the same one. Let's just do the same one that we both are really interested. You you explain it. Go for it. No. You go first. Alright. milled.com. So most people don't know milled dot com. It's m-i-l-l-e-d dot com.

I think we both have the same one. Let's just do the same one that we both are really interested. You you explain it. Go for it. No. You go first. Alright. milled.com. So most people don't know milled dot com. It's m-i-l-l-e-d dot com.

44:10

And it's a really, really simple website. It's just a compilation

And it's a really, really simple website. It's just a compilation

44:14

of email marketing that different companies do. So

of email marketing that different companies do. So

44:19

if you wanna see, like, what are my competitors sending for their fourth of July sale?

if you wanna see, like, what are my competitors sending for their fourth of July sale?

44:24

You just go to build dot com, you search the brand, And you'll see. Okay. Here's what Ridge Walllett sent,

You just go to build dot com, you search the brand, And you'll see. Okay. Here's what Ridge Walllett sent,

44:30

for the fourth of July,

for the fourth of July,

44:32

email. It's the top one on the on the site right site right now. So it says you know, you just click and it shows you the exact email that they sent. So you could see the design. You could see the offer. You could see the copy. And you could use that to get inspiration what you should be doing for your email marketing.

email. It's the top one on the on the site right site right now. So it says you know, you just click and it shows you the exact email that they sent. So you could see the design. You could see the offer. You could see the copy. And you could use that to get inspiration what you should be doing for your email marketing.

44:45

And this guy built the site, I don't know how long ago now, but,

And this guy built the site, I don't know how long ago now, but,

44:50

He's post on hacker news a little bit about it. And it's one person. It's a side project, and he does a million dollars a year on it. And he said I was, I was doing email marketing for a brand I noticed two things. One, it took us several days to create each email blast.

He's post on hacker news a little bit about it. And it's one person. It's a side project, and he does a million dollars a year on it. And he said I was, I was doing email marketing for a brand I noticed two things. One, it took us several days to create each email blast.

45:06

And two, I had to subscribe to like dozens of other com competitor emails just to do research for for them. So my hypothesis was I could create a site that would just sign up for all the brands, you know, email newsletters.

And two, I had to subscribe to like dozens of other com competitor emails just to do research for for them. So my hypothesis was I could create a site that would just sign up for all the brands, you know, email newsletters.

45:18

And,

And,

45:19

and then make it easier for anybody who's trying to do email marketing. Right? That's the,

and then make it easier for anybody who's trying to do email marketing. Right? That's the,

45:23

that's that's the core core pitch for it. And he's just been running it as a side project. Doesn't take much maintenance. Doesn't, you know, he could just do nothing on it for a little while. And it makes money through ads. Yeah. So so they use ads on the left side here. You could see, like, I have it open, and he's basically

that's that's the core core pitch for it. And he's just been running it as a side project. Doesn't take much maintenance. Doesn't, you know, he could just do nothing on it for a little while. And it makes money through ads. Yeah. So so they use ads on the left side here. You could see, like, I have it open, and he's basically

45:39

got, like, in a, like, a link to the brand itself.

got, like, in a, like, a link to the brand itself.

45:42

And then he's got, like, a cyber security,

And then he's got, like, a cyber security,

45:45

like, ad here popped up unbilled below, and he's got, like, a skin care ad. Yeah. It's just display ads. So but here's another way how he makes money. So, basically, you or you're a marketer, you go to Milled, and you wanna see, like, it looks like some shoe brand. They run they ran this campaign and you wanna check out the email and you read it and get inspired, whatever. You click that ad, and it takes you to the shoe company, and it's using an affiliate link if you buy some of the shoes. Right. This is a horrible way to monetize.

like, ad here popped up unbilled below, and he's got, like, a skin care ad. Yeah. It's just display ads. So but here's another way how he makes money. So, basically, you or you're a marketer, you go to Milled, and you wanna see, like, it looks like some shoe brand. They run they ran this campaign and you wanna check out the email and you read it and get inspired, whatever. You click that ad, and it takes you to the shoe company, and it's using an affiliate link if you buy some of the shoes. Right. This is a horrible way to monetize.

46:11

This is a a really amazing product.

This is a a really amazing product.

46:14

Under mono under monetized website, for sure. Good for him for getting the traffic in the first place, but that's a horrible way to monetize. Yeah. Yeah. I agree. But I think the guy doesn't care. He's just, like, This is easy. That's cool.

Under mono under monetized website, for sure. Good for him for getting the traffic in the first place, but that's a horrible way to monetize. Yeah. Yeah. I agree. But I think the guy doesn't care. He's just, like, This is easy. That's cool.

46:26

Low maintenance, which is why I put it in my one I'd wanna own because it's low maintenance, and I think it still has a lot of upside,

Low maintenance, which is why I put it in my one I'd wanna own because it's low maintenance, and I think it still has a lot of upside,

46:32

left.

left.

46:33

I'll do one for one I wanna own. So I said anything that is like marketplace y, sort of like a marketplace because sometimes if you do it right, those don't they don't run themselves entirely, but the the community kinda handles business,

I'll do one for one I wanna own. So I said anything that is like marketplace y, sort of like a marketplace because sometimes if you do it right, those don't they don't run themselves entirely, but the the community kinda handles business,

46:45

built with. So built with was started in

built with. So built with was started in

46:48

two thousand and fifteen or sixteen probably built with is like the most niche shit ever, but there's it's a really big niche. So you go to built with in order to see which plugins a website is using if they are using WordPress.

two thousand and fifteen or sixteen probably built with is like the most niche shit ever, but there's it's a really big niche. So you go to built with in order to see which plugins a website is using if they are using WordPress.

47:00

Reason why that's important is you go to a website that you like and you go, oh, I love this feature they have. Let's go and see what they're using. Shopify also. That's new. It started with just WordPress, I think. And so you, like, just tell me, like, the plugins and tell me the the everything that they're using. Shopify and built with, Shopify and WordPress.

Reason why that's important is you go to a website that you like and you go, oh, I love this feature they have. Let's go and see what they're using. Shopify also. That's new. It started with just WordPress, I think. And so you, like, just tell me, like, the plugins and tell me the the everything that they're using. Shopify and built with, Shopify and WordPress.

47:15

It has something like tens of millions of people going there a month. And does, at the time, when I first

It has something like tens of millions of people going there a month. And does, at the time, when I first

47:22

found them, I think in two thousand twenty, I think they were doing fourteen, fifteen million in revenue with just one person. So I think that would be a really cool company to own, because I think it's super valuable. Once you get all that traffic and those people coming back to you all the time, I think it's a really valuable site. Do you know anything about Build With? Yeah. Just what you told me what you said there. I've been using it for a long time. Basically, if you see a website, you wanna know what they use for whatever they use, just go to build with. It's it's pretty great. It's kinda like a data. It's almost like a data index. Right? It's like more like a database than it is a a marketplace in a way. But I agree. It's kind of amazing.

found them, I think in two thousand twenty, I think they were doing fourteen, fifteen million in revenue with just one person. So I think that would be a really cool company to own, because I think it's super valuable. Once you get all that traffic and those people coming back to you all the time, I think it's a really valuable site. Do you know anything about Build With? Yeah. Just what you told me what you said there. I've been using it for a long time. Basically, if you see a website, you wanna know what they use for whatever they use, just go to build with. It's it's pretty great. It's kinda like a data. It's almost like a data index. Right? It's like more like a database than it is a a marketplace in a way. But I agree. It's kind of amazing.

47:54

Alright. Let's keep going. We got a couple of categories left. We have a rookie of the year. So a new one. A new new one that we found. I think you might have already covered yours, in here, but Dude, it's boring. I didn't wanna say the same thing twice, but this guy Joe Mombre, this Joseph Mombre, like, I love his story. I think that this guy's gonna be a big deal. And I and I take a lot of pride in trying to find people before they're, like, really popular. I I think he's read the blog post that I that I have linked up there from the Hampton site. It it's really good. I think this guy's gonna be a winner. So that's my rookie of the year. What's only finders? Only finders, it is mine. So this is one that I I don't know how old it is, maybe a couple years old now.

Alright. Let's keep going. We got a couple of categories left. We have a rookie of the year. So a new one. A new new one that we found. I think you might have already covered yours, in here, but Dude, it's boring. I didn't wanna say the same thing twice, but this guy Joe Mombre, this Joseph Mombre, like, I love his story. I think that this guy's gonna be a big deal. And I and I take a lot of pride in trying to find people before they're, like, really popular. I I think he's read the blog post that I that I have linked up there from the Hampton site. It it's really good. I think this guy's gonna be a winner. So that's my rookie of the year. What's only finders? Only finders, it is mine. So this is one that I I don't know how old it is, maybe a couple years old now.

48:30

So only finders is a search engine for only fans. So if you wanna find

So only finders is a search engine for only fans. So if you wanna find

48:36

a

a

48:37

type of model on only fans, so you, you know, you're into,

type of model on only fans, so you, you know, you're into,

48:41

you know, blonde agents or, like, you know, whatever.

you know, blonde agents or, like, you know, whatever.

48:46

Good looking midgets, whatever whatever you're into. You can search on only finders, and it'll give you a list of top ranked profiles for that thing.

Good looking midgets, whatever whatever you're into. You can search on only finders, and it'll give you a list of top ranked profiles for that thing.

48:55

So as you know, I've been down the only fans right before. I'm like, I think there's a lot of potential in the only fans,

So as you know, I've been down the only fans right before. I'm like, I think there's a lot of potential in the only fans,

49:01

world. Of, like, businesses. And this was one of them that I found.

world. Of, like, businesses. And this was one of them that I found.

49:05

And,

And,

49:06

only finders run by one guy. He's awesome. He listens to the pod.

only finders run by one guy. He's awesome. He listens to the pod.

49:10

He,

He,

49:11

and he crushes it. So he crushes the SEO game for for only fans. If you search for a bunch of different popular searches,

and he crushes it. So he crushes the SEO game for for only fans. If you search for a bunch of different popular searches,

49:19

And in fact, actually, what what it what he did was smart, which is he didn't want to just rank for, like, the general,

And in fact, actually, what what it what he did was smart, which is he didn't want to just rank for, like, the general,

49:25

searches, like, best only fans or something like that. Like, he wants the high intent ones. So he wants the person who's searching for, like, whatever. I I don't know what people search for, but like Redhead. Yeah. Redhead. So

searches, like, best only fans or something like that. Like, he wants the high intent ones. So he wants the person who's searching for, like, whatever. I I don't know what people search for, but like Redhead. Yeah. Redhead. So

49:36

if you go to his site, If you go to his site, you could you click the button on the right hand and it says, like, what the top searches are. So it's, like, Indian.

if you go to his site, If you go to his site, you could you click the button on the right hand and it says, like, what the top searches are. So it's, like, Indian.

49:45

Girls with boyfriends, whatever. Yeah. I don't even wanna read half of this stuff. Stuff of people. Yeah. So it's what he what he did was he ranks really high for the categories people are that's, like, clearly people's thing. And it's like, I don't know what your thing is, but I got if if you got a thing, I got it for you. And because of that, Those are really, really high intent searches. And then what he does on the other side is he goes to only fans models and agencies, and he says, hey, if you want more traffic,

Girls with boyfriends, whatever. Yeah. I don't even wanna read half of this stuff. Stuff of people. Yeah. So it's what he what he did was he ranks really high for the categories people are that's, like, clearly people's thing. And it's like, I don't know what your thing is, but I got if if you got a thing, I got it for you. And because of that, Those are really, really high intent searches. And then what he does on the other side is he goes to only fans models and agencies, and he says, hey, if you want more traffic,

50:11

I have tons of people searching for your exact thing.

I have tons of people searching for your exact thing.

50:14

Pay me per click for every person I send to you. So he's basically recreated Google. It's a search engine, but you get paid per click to send an somebody with intent to your to your to your to your site.

Pay me per click for every person I send to you. So he's basically recreated Google. It's a search engine, but you get paid per click to send an somebody with intent to your to your to your to your site.

50:27

And,

And,

50:28

he could do it. It does a really, really good job of it. And only fans does not have a discover section on purpose. They decided they don't be in the discovery business. They wanna only be in the,

he could do it. It does a really, really good job of it. And only fans does not have a discover section on purpose. They decided they don't be in the discovery business. They wanna only be in the,

50:37

like, the kind of the underlying tools underneath these greater profile. And so and it's just been surfing the growth of only fans, which has grown, like,

like, the kind of the underlying tools underneath these greater profile. And so and it's just been surfing the growth of only fans, which has grown, like,

50:45

exponentially. Like, only fans a few years ago was very small. You know, five years, whatever, four, five years ago, was very small, and then it got bigger and bigger, like, sort

exponentially. Like, only fans a few years ago was very small. You know, five years, whatever, four, five years ago, was very small, and then it got bigger and bigger, like, sort

50:53

I mean, the curve looks looks unreal. Like, only fans is bigger than Twitch. It's bigger than, like, some of these massive websites

I mean, the curve looks looks unreal. Like, only fans is bigger than Twitch. It's bigger than, like, some of these massive websites

51:01

now, and it generates a lot of money. Like, they pay out billions to creators,

now, and it generates a lot of money. Like, they pay out billions to creators,

51:06

on the platform. And so if you can be part of that ecosystem, it's valuable.

on the platform. And so if you can be part of that ecosystem, it's valuable.

51:10

That's insane.

That's insane.

51:11

I have now met multiple

I have now met multiple

51:14

people and only fans that you've never heard of.

people and only fans that you've never heard of.

51:17

Girls that are doing between one and two million a month on their

Girls that are doing between one and two million a month on their

51:20

profile. No way. It's only a month. Because their body is the cogs. So there's the it's

profile. No way. It's only a month. Because their body is the cogs. So there's the it's

51:27

it's it's all profit, basically. They have, like, you know, usually they have, like, a they'll they'll have, like, some of them, as you get bigger, you have, like, a a agency that manages it.

it's it's all profit, basically. They have, like, you know, usually they have, like, a they'll they'll have, like, some of them, as you get bigger, you have, like, a a agency that manages it.

51:36

So what are they doing with this money? They're just they they didn't have huge income and how long do you think can they do it for? Five years, three years? Yeah.

So what are they doing with this money? They're just they they didn't have huge income and how long do you think can they do it for? Five years, three years? Yeah.

51:44

And it's funny they kind of that sometimes kind of exit, they burn out, and they'll just sell their light name, likeness, and photo library and be like, you run it and just give me a rev check. It'd be fifty percent.

And it's funny they kind of that sometimes kind of exit, they burn out, and they'll just sell their light name, likeness, and photo library and be like, you run it and just give me a rev check. It'd be fifty percent.

51:54

It's like Bruce Springsstein. That's what he did.

It's like Bruce Springsstein. That's what he did.

51:57

The same thing. The boss.

The same thing. The boss.

51:59

This is insane. I I don't know much. I I don't know much about this shit.

This is insane. I I don't know much. I I don't know much about this shit.

52:04

This is absolutely insane. The engagement on these things are wild. If you have a only fan's business free out to be shot at seanpourri dot com. I want to invest in only Fence businesses that are just cash flow. Are they cool? Like, when you met these they're cool. The problem is they're very hard to sell, and they're very easy to be killed. So they need kinda, like,

This is absolutely insane. The engagement on these things are wild. If you have a only fan's business free out to be shot at seanpourri dot com. I want to invest in only Fence businesses that are just cash flow. Are they cool? Like, when you met these they're cool. The problem is they're very hard to sell, and they're very easy to be killed. So they need kinda, like,

52:20

strategy on, like, how? No. I mean the girls. Oh, I don't know. I don't know them.

strategy on, like, how? No. I mean the girls. Oh, I don't know. I don't know them.

52:26

You said you hung out with a a couple of them. And I hang out with them. I talk to them. Yeah. They're they're nice people. I don't know.

You said you hung out with a a couple of them. And I hang out with them. I talk to them. Yeah. They're they're nice people. I don't know.

52:32

That's insane. How did you get in touch with them?

That's insane. How did you get in touch with them?

52:35

Internet, bro.

Internet, bro.

52:39

What do you mean? You know, I I've how many times on here if I talk about only fans? And then people, basically, like, oh, you're into that so that they email you. And they're like They they probably have a million Indian guys, like DMming them.

What do you mean? You know, I I've how many times on here if I talk about only fans? And then people, basically, like, oh, you're into that so that they email you. And they're like They they probably have a million Indian guys, like DMming them.

52:50

I mean, that's insane.

I mean, that's insane.

52:52

This is insane. Well, I don't go I don't go through, you know, you see a big line at the front door, you don't you don't you don't go wait in that line. You have to go find a side door, and the side door is generally,

This is insane. Well, I don't go I don't go through, you know, you see a big line at the front door, you don't you don't you don't go wait in that line. You have to go find a side door, and the side door is generally,

53:01

you know, some some dude who's listed to our pocket ass that runs their business or as their manager, and that's kind of like the way in. Alright. Let's the if we do alright. The last category is worst of the best, I have a different one, but I would have to say only fans would be up there. But what if I I have another So worst one is

you know, some some dude who's listed to our pocket ass that runs their business or as their manager, and that's kind of like the way in. Alright. Let's the if we do alright. The last category is worst of the best, I have a different one, but I would have to say only fans would be up there. But what if I I have another So worst one is

53:16

these are all cool businesses, but which which one is our least favorite. So, yours is gonna be only fans?

these are all cool businesses, but which which one is our least favorite. So, yours is gonna be only fans?

53:23

No. I mean, it would be, but I already had something else Kevin Van Trump. So Kevin van Trump, I met this guy. Sean likes him a lot now. I met him in two

No. I mean, it would be, but I already had something else Kevin Van Trump. So Kevin van Trump, I met this guy. Sean likes him a lot now. I met him in two

53:32

thousand and eighteen. I was at a conference

thousand and eighteen. I was at a conference

53:35

And Kevin van trump is, like, six feet tall, and he's, like, really big. He's, like, a very, very large,

And Kevin van trump is, like, six feet tall, and he's, like, really big. He's, like, a very, very large,

53:42

overweight guy. And he walks up to me, And he's got this super thick accent. He goes, hey, what's up, man, how do you deal with? Like, he just starts talking to me. And I'm like, this guy is so confident. And he got starts talking about all my newsletters,

overweight guy. And he walks up to me, And he's got this super thick accent. He goes, hey, what's up, man, how do you deal with? Like, he just starts talking to me. And I'm like, this guy is so confident. And he got starts talking about all my newsletters,

53:53

and the hustle and all this stuff. And he's got the stick accent. He's wearing a Ramones t shirt, and he's got, like, Converse on. He just looks like a, like, a, like, a, like, a Walmart guy. And then, like, he dropped

and the hustle and all this stuff. And he's got the stick accent. He's wearing a Ramones t shirt, and he's got, like, Converse on. He just looks like a, like, a, like, a, like, a Walmart guy. And then, like, he dropped

54:04

he drops, like, one or two lines where for some reason we talked about art. And he was like, oh, yeah. That picasso, I got one of them some bitches. Like he said something like that. I was like, what? So I let it slide. And then I go, how many subscribers are on your your newsletter? And he goes, like, oh, sixty thousand. And he goes, hey, how much do you guys charge for yours? And I goes, oh, it's free. We make money on ads. You charge. It goes, Yeah. We charge, like, three hundred dollars a month. I forget exactly what it was. And I'm, like, do the math in my head. And I'm, like, wait, that's twenty million dollars a year. Yeah. Something like that. I don't even know. And I started hanging out with him. And he and he basically this guy's name is Kevin Van Trump. He's got this newsletter where he talks about agriculture and, like, how it impacts commodity prices.

he drops, like, one or two lines where for some reason we talked about art. And he was like, oh, yeah. That picasso, I got one of them some bitches. Like he said something like that. I was like, what? So I let it slide. And then I go, how many subscribers are on your your newsletter? And he goes, like, oh, sixty thousand. And he goes, hey, how much do you guys charge for yours? And I goes, oh, it's free. We make money on ads. You charge. It goes, Yeah. We charge, like, three hundred dollars a month. I forget exactly what it was. And I'm, like, do the math in my head. And I'm, like, wait, that's twenty million dollars a year. Yeah. Something like that. I don't even know. And I started hanging out with him. And he and he basically this guy's name is Kevin Van Trump. He's got this newsletter where he talks about agriculture and, like, how it impacts commodity prices.

54:44

And it he's brilliant. And I get to know him a little bit more and you're like, oh, no. You just have a Southern accent. He, like, was a Wall Street, like, traitor. The guy's brilliant. He's amazing. And he lives in Kansas City, and I've done a Zoom call with him. And you see, like, he's got, like, these custom built motorcycles in the back of his, like, house, and he's got, like, all these picasso's and shit. The guy's killing it. But that same day when I hung out with him, I was like, hey, do you wanna go get dinner? He's like, yeah, I can go get get dinner. We we hang out at eight thirty. He goes, hey, man, I gotta run. I gotta go write tomorrow's newsletter. And I was like, what? He goes, I do it every day. I've done it every day for ten years. I go, what do you mean every day? He goes six days a week. I send a newsletter, and it's two thousand plus words. It's really long. He does it every day. And he was making all this money. I don't think I would trade life with him, though, just to have all that money.

And it he's brilliant. And I get to know him a little bit more and you're like, oh, no. You just have a Southern accent. He, like, was a Wall Street, like, traitor. The guy's brilliant. He's amazing. And he lives in Kansas City, and I've done a Zoom call with him. And you see, like, he's got, like, these custom built motorcycles in the back of his, like, house, and he's got, like, all these picasso's and shit. The guy's killing it. But that same day when I hung out with him, I was like, hey, do you wanna go get dinner? He's like, yeah, I can go get get dinner. We we hang out at eight thirty. He goes, hey, man, I gotta run. I gotta go write tomorrow's newsletter. And I was like, what? He goes, I do it every day. I've done it every day for ten years. I go, what do you mean every day? He goes six days a week. I send a newsletter, and it's two thousand plus words. It's really long. He does it every day. And he was making all this money. I don't think I would trade life with him, though, just to have all that money.

55:28

I had the same answer. I think he's amazing. You put me on to him. I met him and his son, such awesome people. So, like, they're awesome. Super fun. So awesome. Just fun to be around. Smart.

I had the same answer. I think he's amazing. You put me on to him. I met him and his son, such awesome people. So, like, they're awesome. Super fun. So awesome. Just fun to be around. Smart.

55:39

Really nice, just kind. People don't, like, you know, no no pretense about them.

Really nice, just kind. People don't, like, you know, no no pretense about them.

55:46

And same thing. He was hosting Farmcon. I went because you had told me about him and introduced me to him. And when when I go there, he's We're here in the conference called Farmcon. He's got Farmcon, which is, like, the biggest farming conference get together. So I go to Kansas, and I and was it awesome? It was amazing. And I'm there, and we're talking. It's like eleven at night. It's like the the whole event's done. Everyone's at the bar.

And same thing. He was hosting Farmcon. I went because you had told me about him and introduced me to him. And when when I go there, he's We're here in the conference called Farmcon. He's got Farmcon, which is, like, the biggest farming conference get together. So I go to Kansas, and I and was it awesome? It was amazing. And I'm there, and we're talking. It's like eleven at night. It's like the the whole event's done. Everyone's at the bar.

56:07

Every single person is drinking a beer.

Every single person is drinking a beer.

56:10

Every single person is drinking up here. And,

Every single person is drinking up here. And,

56:13

he's like, I gotta get up gotta get up to the bedroom. You gotta, I gotta go back to my room real quick, right the right tomorrow's edition.

he's like, I gotta get up gotta get up to the bedroom. You gotta, I gotta go back to my room real quick, right the right tomorrow's edition.

56:19

And I was like, wait, you write it yourself still? And he's like, yeah. I write it. I've I've written it myself by hand every night. And he started this thing more than ten years ago. Like, I think he'd said, like,

And I was like, wait, you write it yourself still? And he's like, yeah. I write it. I've I've written it myself by hand every night. And he started this thing more than ten years ago. Like, I think he'd said, like,

56:30

It's almost like twenty years, basically. He's been writing this thing. Eighteen years or something insane.

It's almost like twenty years, basically. He's been writing this thing. Eighteen years or something insane.

56:34

Every day, almost. Yeah. And it's long too. It's not like just some cookie cutter, like, here's three links that are interesting. It's like

Every day, almost. Yeah. And it's long too. It's not like just some cookie cutter, like, here's three links that are interesting. It's like

56:43

My name No. Jerome Powell came down, said this, but and he said this, said that. Here's how this is gonna affect corn futures, and here's what I'm I'm betting over here and blah blah blah. And then there's a bunch of memes.

My name No. Jerome Powell came down, said this, but and he said this, said that. Here's how this is gonna affect corn futures, and here's what I'm I'm betting over here and blah blah blah. And then there's a bunch of memes.

56:53

It's amazing. It's basically his market analysis

It's amazing. It's basically his market analysis

56:56

for, like, crop, you know, crop and commodities.

for, like, crop, you know, crop and commodities.

56:59

And then it's a bunch of memes underneath it. And he's like, nope. Never do ads.

And then it's a bunch of memes underneath it. And he's like, nope. Never do ads.

57:05

I just wanted to build as much trust as I can in this community.

I just wanted to build as much trust as I can in this community.

57:09

And, so I never advertise.

And, so I never advertise.

57:11

I I charge for it. And, that's why we have farm cons, why everybody shows up is because, you know, they they I build a lot of trust over the over the years. And I learned more about business from that guy in, like, one hour. Than I did in my entire, like, four year education at Duke. Like, he said to me, he sent us a bunch of things that I that I love. I put this in my my my newsletter

I I charge for it. And, that's why we have farm cons, why everybody shows up is because, you know, they they I build a lot of trust over the over the years. And I learned more about business from that guy in, like, one hour. Than I did in my entire, like, four year education at Duke. Like, he said to me, he sent us a bunch of things that I that I love. I put this in my my my newsletter

57:29

I did a feature on him that I I wrote a bunch of the lessons, but one of them that he said was

I did a feature on him that I I wrote a bunch of the lessons, but one of them that he said was

57:34

he goes, yeah, content's cool, but he's, like, being in he goes, being an investor is the best job in the world. You kidding me?

he goes, yeah, content's cool, but he's, like, being in he goes, being an investor is the best job in the world. You kidding me?

57:40

He's like, and he he just said it so matter of fact that he's like, there is no better job in the world than being an investor.

He's like, and he he just said it so matter of fact that he's like, there is no better job in the world than being an investor.

57:46

It is it is the best. And you sort of think about that. You're like, alright. Well, that sounds, you know, whatever. I guess kinda obvious.

It is it is the best. And you sort of think about that. You're like, alright. Well, that sounds, you know, whatever. I guess kinda obvious.

57:51

And it's like, okay. If that's true, then how do you get into that job? Like, If if that is true for you,

And it's like, okay. If that's true, then how do you get into that job? Like, If if that is true for you,

57:58

how do you architect your life to get there? Because he was basically just like, look, this newsletter is great. Yeah. Crest makes a lot of money.

how do you architect your life to get there? Because he was basically just like, look, this newsletter is great. Yeah. Crest makes a lot of money.

58:05

But I wish I was just an investor. It would have been a better better better choice blah blah. And he talks about investing because he I think he was on Wall Street before he started doing what he was doing. Yeah. And he goes,

But I wish I was just an investor. It would have been a better better better choice blah blah. And he talks about investing because he I think he was on Wall Street before he started doing what he was doing. Yeah. And he goes,

58:15

he goes, you know, one thing I he goes, I was early into Bitcoin. I was early into Facebook. I was like, really? And he's like, yeah. He's like, I wasn't as early as it could have been. He's like, but there's always a he's like, I got into Bitcoin, like, in twenty he's like, we started hearing about it at Farmcon, like, in twenty thirteen, twenty fourteen. I didn't buy till twenty fifteen, twenty sixteen. I should have been in it right when I first heard it. Is it the same thing with Facebook? He goes, one one lesson I learned in investing. He goes,

he goes, you know, one thing I he goes, I was early into Bitcoin. I was early into Facebook. I was like, really? And he's like, yeah. He's like, I wasn't as early as it could have been. He's like, but there's always a he's like, I got into Bitcoin, like, in twenty he's like, we started hearing about it at Farmcon, like, in twenty thirteen, twenty fourteen. I didn't buy till twenty fifteen, twenty sixteen. I should have been in it right when I first heard it. Is it the same thing with Facebook? He goes, one one lesson I learned in investing. He goes,

58:38

Here's two two lessons for you in investing. Number one, the best trades are gonna be one where ones where you buy them. You put them in the drawer. You never think about them again. He's like, that he's like, that was the best thing I did about Bitcoin. I bought Bitcoin. I put it in the drawer, never thought about it again. Heard all the news. Didn't care. It's in the drawer. And I was like, damn, in the drawer. That's a cool concept of, like, What investments can you just have the conviction that you put in the drawer? You say I'm not gonna react to the daily news cycle about this investment. I'm gonna let the ten years play out on this investment, because it was a let's see what happens on the long term type of bet.

Here's two two lessons for you in investing. Number one, the best trades are gonna be one where ones where you buy them. You put them in the drawer. You never think about them again. He's like, that he's like, that was the best thing I did about Bitcoin. I bought Bitcoin. I put it in the drawer, never thought about it again. Heard all the news. Didn't care. It's in the drawer. And I was like, damn, in the drawer. That's a cool concept of, like, What investments can you just have the conviction that you put in the drawer? You say I'm not gonna react to the daily news cycle about this investment. I'm gonna let the ten years play out on this investment, because it was a let's see what happens on the long term type of bet.

59:10

Second thing he said was he goes, you always get a second chance to get on the train. With the best investments, there's always a second chance on the train. He's like, we have Bitcoin. You think you missed it. And then the price will come down. That's your chance to get back on the train. And most people, by that time, you know, they spend the whole way up wishing they had got on the train, train comes back around and they get scared. They don't get back on. Yeah. You know, same thing happened with Facebook. Facebook, you know, we had our chances. When it was private, then it goes public, it goes up up up crashed back down to nineteen dollars.

Second thing he said was he goes, you always get a second chance to get on the train. With the best investments, there's always a second chance on the train. He's like, we have Bitcoin. You think you missed it. And then the price will come down. That's your chance to get back on the train. And most people, by that time, you know, they spend the whole way up wishing they had got on the train, train comes back around and they get scared. They don't get back on. Yeah. You know, same thing happened with Facebook. Facebook, you know, we had our chances. When it was private, then it goes public, it goes up up up crashed back down to nineteen dollars.

59:38

I got back on the, you know, that that train came around. I got right back on. And he's like, yo, that will happen for the best investments. And I sort of look for this now. Like,

I got back on the, you know, that that train came around. I got right back on. And he's like, yo, that will happen for the best investments. And I sort of look for this now. Like,

59:46

how do you override the psychology that most people have, which is when it's going up, you wish you had gotten in earlier. Then when it crashes down, you're too afraid to buy in because you feel like, oh, shit. Did it is it over? Did it pop? Is it did I miss it?

how do you override the psychology that most people have, which is when it's going up, you wish you had gotten in earlier. Then when it crashes down, you're too afraid to buy in because you feel like, oh, shit. Did it is it over? Did it pop? Is it did I miss it?

01:00:00

Was I wrong? And it's like, well, didn't you lose lose? You

Was I wrong? And it's like, well, didn't you lose lose? You

01:00:04

you know, you wanna buy on the way up and you don't wanna buy on the way down. That's that's a recipe for being poor. Right? Like, you know,

you know, you wanna buy on the way up and you don't wanna buy on the way down. That's that's a recipe for being poor. Right? Like, you know,

01:00:10

buy high don't buy low. Right? That's not gonna work. And so, those two little lessons were were ones that stuck out for me, but this guy's business is amazing.

buy high don't buy low. Right? That's not gonna work. And so, those two little lessons were were ones that stuck out for me, but this guy's business is amazing.

01:00:18

He's an amazing guy, and the reason he's amazing among other things is he breaks all the stereotypes.

He's an amazing guy, and the reason he's amazing among other things is he breaks all the stereotypes.

01:00:24

He you you'll think that he's just like, hickey guy just like people used to think about me. And, like, I grew up around people just like him. Turns out he's, like, brilliant. He'll he'll, like, you're you're like, you're gonna talk to me about Facebook, and he knows way more about it than you do. He'll probably knows all about Bitcoin. I mean, the guy's brilliant. And, I love hanging out with him and his friends because

He you you'll think that he's just like, hickey guy just like people used to think about me. And, like, I grew up around people just like him. Turns out he's, like, brilliant. He'll he'll, like, you're you're like, you're gonna talk to me about Facebook, and he knows way more about it than you do. He'll probably knows all about Bitcoin. I mean, the guy's brilliant. And, I love hanging out with him and his friends because

01:00:42

you it teaches you, like, I'm a fucking idiot for judging people a certain way. These guys are all badass. Dude. And they're fun as shit. I did a call the other day with another guy. So, another guy from Farmcon, same same sort of guy. He's just,

you it teaches you, like, I'm a fucking idiot for judging people a certain way. These guys are all badass. Dude. And they're fun as shit. I did a call the other day with another guy. So, another guy from Farmcon, same same sort of guy. He's just,

01:00:56

white guy, maybe

white guy, maybe

01:00:58

I don't know.

I don't know.

01:00:59

Fitness fifties ish, something like that. Was he super rich? Because so many of those guys are super rich.

Fitness fifties ish, something like that. Was he super rich? Because so many of those guys are super rich.

01:01:05

And I I think this guy, I know how Reese's this guy is. A private jet rich. I don't know how Reese's this guy is, but the guy who introduced me to him is just like, yeah, this guy's worth, you know, three hundred, five hundred million dollars, personally. And I was like, wow. Okay. That's crazy. Because I was like, has I was like, do his deals? Like, he's so excited about these deals. Like, does he actually make money on these? Like, is he had a track record of success? He's like, Yeah. He has.

And I I think this guy, I know how Reese's this guy is. A private jet rich. I don't know how Reese's this guy is, but the guy who introduced me to him is just like, yeah, this guy's worth, you know, three hundred, five hundred million dollars, personally. And I was like, wow. Okay. That's crazy. Because I was like, has I was like, do his deals? Like, he's so excited about these deals. Like, does he actually make money on these? Like, is he had a track record of success? He's like, Yeah. He has.

01:01:27

So this guy, this guy's got the phrases for days. So I I have this dock that I keep on my phone, I call for reasons. It's anytime somebody says something that's just, like, funny or worded well, it just sticks out to me. It's a punchy phrase. I write it down. At Farmcon, I filled out my phrases thing, like, because there were so many. So this one guy,

So this guy, this guy's got the phrases for days. So I I have this dock that I keep on my phone, I call for reasons. It's anytime somebody says something that's just, like, funny or worded well, it just sticks out to me. It's a punchy phrase. I write it down. At Farmcon, I filled out my phrases thing, like, because there were so many. So this one guy,

01:01:46

I I don't wanna say his name to put him on blast, but he,

I I don't wanna say his name to put him on blast, but he,

01:01:49

was at a dinner with, so it's Kevin Van Trump, and then this guy was at the dinner. And it was, like, a private dinner at the at Farm Kong.

was at a dinner with, so it's Kevin Van Trump, and then this guy was at the dinner. And it was, like, a private dinner at the at Farm Kong.

01:01:55

And,

And,

01:01:56

he stands up and he goes, it was everyone the everyone on the table's doing introductions. Answered there. I'm like, oh, how I am, Sean? And, yeah, I work in tech. And,

he stands up and he goes, it was everyone the everyone on the table's doing introductions. Answered there. I'm like, oh, how I am, Sean? And, yeah, I work in tech. And,

01:02:04

this fucking killed me. I guess I'm boring. Like, you know, like, that's basically, like, how I felt through the introduction. Guy stands up. He goes,

this fucking killed me. I guess I'm boring. Like, you know, like, that's basically, like, how I felt through the introduction. Guy stands up. He goes,

01:02:10

yeah, my name is so and so. He goes, you know,

yeah, my name is so and so. He goes, you know,

01:02:15

he goes,

he goes,

01:02:17

Exactly. He said he goes. He goes,

Exactly. He said he goes. He goes,

01:02:20

I don't know who won the world series.

I don't know who won the world series.

01:02:22

He starts I don't know who won the world series.

He starts I don't know who won the world series.

01:02:26

I can't tell you how to get six pack abs. Hell, I don't even know where the remote is in my house. But I know one thing. I know how to structure deals. And today, I'm gonna tell you guys about a deal that I'm doing. Anyway, came this intro, and I was like, what a decoder?

I can't tell you how to get six pack abs. Hell, I don't even know where the remote is in my house. But I know one thing. I know how to structure deals. And today, I'm gonna tell you guys about a deal that I'm doing. Anyway, came this intro, and I was like, what a decoder?

01:02:40

Incredible way to introduce yourself. I don't know where the remote is, but I know one thing. I know deals. And I was like, that is incredible.

Incredible way to introduce yourself. I don't know where the remote is, but I know one thing. I know deals. And I was like, that is incredible.

01:02:46

Then he's

Then he's

01:02:48

He's talking about how old he is. He goes, you cut me in half. There's gonna be a lot of rings.

He's talking about how old he is. He goes, you cut me in half. There's gonna be a lot of rings.

01:02:53

That's the best. Nice. And then he goes, and then I I did a call with him the other day. And, I get on the Zoom call, and I had just finished my workout. And my trainer was, like, insisting it because I was, like, dude, I gotta run. I gotta be on this call. He's, like, alright, just take your call, but let's do your, like, kind of, like, we try to do, like, this, like, myofascial, like, kinda, like, you're rolling, like, a like a foam roller type of thing. Like, you're you're kinda like foam rolling out at the end. So we were doing it, and he's like, just do it while you're on the call. Foam rolled with this guy on the call. So I get on the call. I turn on the video, I'm like, hey, I'm gonna show him what's going on. So I'm I'm like, sorry if,

That's the best. Nice. And then he goes, and then I I did a call with him the other day. And, I get on the Zoom call, and I had just finished my workout. And my trainer was, like, insisting it because I was, like, dude, I gotta run. I gotta be on this call. He's, like, alright, just take your call, but let's do your, like, kind of, like, we try to do, like, this, like, myofascial, like, kinda, like, you're rolling, like, a like a foam roller type of thing. Like, you're you're kinda like foam rolling out at the end. So we were doing it, and he's like, just do it while you're on the call. Foam rolled with this guy on the call. So I get on the call. I turn on the video, I'm like, hey, I'm gonna show him what's going on. So I'm I'm like, sorry if,

01:03:24

sorry, this looks weird. I'm doing, like, some stretching.

sorry, this looks weird. I'm doing, like, some stretching.

01:03:27

He goes,

He goes,

01:03:28

he's a big dude. He goes, Okay. Cool. If, if it looks like I'm stretching, call that one one, because I'm having a stroke.

he's a big dude. He goes, Okay. Cool. If, if it looks like I'm stretching, call that one one, because I'm having a stroke.

01:03:40

Dude, why would you take a call like that? Incredible win. Like, to have that line,

Dude, why would you take a call like that? Incredible win. Like, to have that line,

01:03:45

immediately ready when I save, you know, that I'm stretching. If it sorry if it looks weird, I'm stretching. I was like, wow. That was literally so fucking funny to me. I was blown away. I was like, I don't even care what else happens on this call. That that was so impressive. So good.

immediately ready when I save, you know, that I'm stretching. If it sorry if it looks weird, I'm stretching. I was like, wow. That was literally so fucking funny to me. I was blown away. I was like, I don't even care what else happens on this call. That that was so impressive. So good.

01:04:01

What state did you live in?

What state did you live in?

01:04:03

He's in Tennessee, I think.

He's in Tennessee, I think.

01:04:06

What the hell is the deal struck? I don't even know what that means. Like, he like, he does, but he's like private equity. So he buys companies.

What the hell is the deal struck? I don't even know what that means. Like, he like, he does, but he's like private equity. So he buys companies.

01:04:13

But he's like, I just know how to find a great deal, how to put the financing together, and how to structure it so that, like,

But he's like, I just know how to find a great deal, how to put the financing together, and how to structure it so that, like,

01:04:19

I get the maximum value out of these deals. It's kinda like what he does.

I get the maximum value out of these deals. It's kinda like what he does.

01:04:23

And like, you know, I'm like, so I was like, I was like, you know, what,

And like, you know, I'm like, so I was like, I was like, you know, what,

01:04:29

I was like, have you done any deals that I would have heard of?

I was like, have you done any deals that I would have heard of?

01:04:32

And he's like,

And he's like,

01:04:33

you know, Disneyland?

you know, Disneyland?

01:04:34

I was like,

I was like,

01:04:36

yeah. He's like, a lot of windows in Disneyland.

yeah. He's like, a lot of windows in Disneyland.

01:04:39

We do all the windows at Disneyland. I was like, well Oh my god. Okay. Is it about a window company? Got them a Disney contract. We do all the windows at Disney. I was like, okay. Do what with him? It doesn't clean him. We gotta have him stand the power. Oh, this guy's incredible.

We do all the windows at Disneyland. I was like, well Oh my god. Okay. Is it about a window company? Got them a Disney contract. We do all the windows at Disney. I was like, okay. Do what with him? It doesn't clean him. We gotta have him stand the power. Oh, this guy's incredible.

01:04:53

What's yours for, world's

What's yours for, world's

01:04:55

worst of the best?

worst of the best?

01:04:57

I had both design Joy and the Kevin Trump just because of the time thing. So I love that Kevin Trump has built like this

I had both design Joy and the Kevin Trump just because of the time thing. So I love that Kevin Trump has built like this

01:05:03

this amazing power niche in the farming industry, but I, I would not wanna be the guy who has to write the newsletter every night cause the pressure is it's gotta go out tomorrow morning. I felt that during milk road for a month. And I was like, nope. Not doing it this way. Yeah. I although I think if I was him, I would just find a way to hire somebody to do that. I I can't believe he hasn't done that yet.

this amazing power niche in the farming industry, but I, I would not wanna be the guy who has to write the newsletter every night cause the pressure is it's gotta go out tomorrow morning. I felt that during milk road for a month. And I was like, nope. Not doing it this way. Yeah. I although I think if I was him, I would just find a way to hire somebody to do that. I I can't believe he hasn't done that yet.

01:05:23

Does Ben Thompson still do I haven't read this for a while. Oh, yeah. So Ben Thompson is is my version of that. So he does Stratecory.

Does Ben Thompson still do I haven't read this for a while. Oh, yeah. So Ben Thompson is is my version of that. So he does Stratecory.

01:05:30

And every day, he writes a newsletter

And every day, he writes a newsletter

01:05:33

about

about

01:05:35

basically the same four things.

basically the same four things.

01:05:38

And I don't even know how he does that. Like, he talks about Facebook, Google, Amazon, Apple, Netflix,

And I don't even know how he does that. Like, he talks about Facebook, Google, Amazon, Apple, Netflix,

01:05:44

and, like, what's go like, the kind of the business strategy of what they're doing. Because they're so long. These are so long. And he does this daily

and, like, what's go like, the kind of the business strategy of what they're doing. Because they're so long. These are so long. And he does this daily

01:05:51

long form. His audience is, like, has the highest bar. His audience is, like, the smartest people the tech industry.

long form. His audience is, like, has the highest bar. His audience is, like, the smartest people the tech industry.

01:05:57

Like, you know, VCs, although they they that's who reads him every morning. So he's gotta come with, like,

Like, you know, VCs, although they they that's who reads him every morning. So he's gotta come with, like,

01:06:02

original content

original content

01:06:03

that's super smart about the same topics. He's been doing this for, like, a decade, and he makes three million dollars a year roughly doing this. Office paid And he only charges a hundred and twenty dollars a year. Yeah. I think he upped his price. I don't know what it is now, but he, like, did raise his prices at some point. One twenty. It's twelve dollars. Yeah. I think it was a hundred. Now it's one

that's super smart about the same topics. He's been doing this for, like, a decade, and he makes three million dollars a year roughly doing this. Office paid And he only charges a hundred and twenty dollars a year. Yeah. I think he upped his price. I don't know what it is now, but he, like, did raise his prices at some point. One twenty. It's twelve dollars. Yeah. I think it was a hundred. Now it's one

01:06:22

Oh my gosh. Like, he needs this guy, like, eight thousand dollars a month, for this thing, you know, but but he's, you know, I think Ben's awesome.

Oh my gosh. Like, he needs this guy, like, eight thousand dollars a month, for this thing, you know, but but he's, you know, I think Ben's awesome.

01:06:30

So I don't beat it as a knock for him. I'm saying I would hate the pressure of

So I don't beat it as a knock for him. I'm saying I would hate the pressure of

01:06:34

the daily,

the daily,

01:06:36

super insightful thing that I have to write. Every every morning original content about,

super insightful thing that I have to write. Every every morning original content about,

01:06:41

like, the same kind of, like, ten companies is, I don't I literally don't even know how he does it. If somebody had told me they're gonna do that, I'd be, like, What are you saying this makes no sense? And, he does it every day sitting in Taiwan.

like, the same kind of, like, ten companies is, I don't I literally don't even know how he does it. If somebody had told me they're gonna do that, I'd be, like, What are you saying this makes no sense? And, he does it every day sitting in Taiwan.

01:06:52

This is the worst. This is the worst.

This is the worst. This is the worst.

01:06:54

It is it is amazing.

It is it is amazing.

01:06:57

But,

But,

01:06:58

yeah, I would never wanna do this. So what do we think? That I wonder what I wanna know the listener if they think that these one

yeah, I would never wanna do this. So what do we think? That I wonder what I wanna know the listener if they think that these one

01:07:06

all in-depth on one topic. If they dig this, they dig the award category style or the award style, what do you think? Yeah. This is an experiment for us of, like, doing a few focused episodes themed episodes. So today's theme was these one or two person businesses that crush it.

all in-depth on one topic. If they dig this, they dig the award category style or the award style, what do you think? Yeah. This is an experiment for us of, like, doing a few focused episodes themed episodes. So today's theme was these one or two person businesses that crush it.

01:07:22

Do you like this or do you like the freestyle? Free style is a lot easier. This one takes a lot of work. But if people love this, you gotta go in the YouTube comments and show us If we should do more of these or no, we're cool either way, but this was an experiment. So let us know in the YouTube comments. Dude, I stressed out for so long doing this. These these are these are emotional for me. I get stressed out. Can I give some takeaways? Because I don't think we did that. I think we should do some takeaways. Alright. So Here's my my quick takeaways.

Do you like this or do you like the freestyle? Free style is a lot easier. This one takes a lot of work. But if people love this, you gotta go in the YouTube comments and show us If we should do more of these or no, we're cool either way, but this was an experiment. So let us know in the YouTube comments. Dude, I stressed out for so long doing this. These these are these are emotional for me. I get stressed out. Can I give some takeaways? Because I don't think we did that. I think we should do some takeaways. Alright. So Here's my my quick takeaways.

01:07:48

The most common industries you see these one to two person businesses that crush are,

The most common industries you see these one to two person businesses that crush are,

01:07:53

just like thought leader on on social media. So just putting out free content on social media. E commerce. We didn't do any e com ones in this, but, like, there's a bunch of e commerce that could do, like, you know, a million dollars a year in profit that are

just like thought leader on on social media. So just putting out free content on social media. E commerce. We didn't do any e com ones in this, but, like, there's a bunch of e commerce that could do, like, you know, a million dollars a year in profit that are

01:08:06

run with one or two people, and then age you can do agencies for everything else.

run with one or two people, and then age you can do agencies for everything else.

01:08:12

Games. So we talked about Starti Valley, Minecraft. There's a bunch of games that are built like this.

Games. So we talked about Starti Valley, Minecraft. There's a bunch of games that are built like this.

01:08:17

Apps, and plugins. So plugins on top of things, like a Figma plugin, a Google plug in, a Gmail plugin, that sort of thing. And then data aggregators, like built with, which are basically compiling data, like middle dot com, compiling a bunch of things that are of the same thing. So it's you go search and you find what you want, because they've aggregate everything. Only find her same thing. It's a data aggregator.

Apps, and plugins. So plugins on top of things, like a Figma plugin, a Google plug in, a Gmail plugin, that sort of thing. And then data aggregators, like built with, which are basically compiling data, like middle dot com, compiling a bunch of things that are of the same thing. So it's you go search and you find what you want, because they've aggregate everything. Only find her same thing. It's a data aggregator.

01:08:38

Strategy. So here's a couple strategy points. You need to be either amazing,

Strategy. So here's a couple strategy points. You need to be either amazing,

01:08:43

hundred percent awesome at distribution, meaning you're the influencer.

hundred percent awesome at distribution, meaning you're the influencer.

01:08:46

You're the content creator. Or you need to be a hundred percent awesome on product. You're the guy coding the game, and and and you'll you'll hire a publisher to do the publishing. And so I think that if I was gonna do this, if I was gonna try to make this happen, I would say, where can I be either an incredible at distribution or incredible at product? And I wanna just, like, put all of my emphasis on that,

You're the content creator. Or you need to be a hundred percent awesome on product. You're the guy coding the game, and and and you'll you'll hire a publisher to do the publishing. And so I think that if I was gonna do this, if I was gonna try to make this happen, I would say, where can I be either an incredible at distribution or incredible at product? And I wanna just, like, put all of my emphasis on that,

01:09:07

in order to make this happen.

in order to make this happen.

01:09:10

The next one, you need attributes.

The next one, you need attributes.

01:09:12

So a lot of these we made sounds simple,

So a lot of these we made sounds simple,

01:09:14

but you gotta have some attributes, some skill copywriting,

but you gotta have some attributes, some skill copywriting,

01:09:17

design,

design,

01:09:18

you know, the ability, like, investment and judgment, market analysis. Like, you gotta be expert on one of these things if you're gonna make this happen. And so know, you gotta get to that expert master master of your craft level if you're gonna do this.

you know, the ability, like, investment and judgment, market analysis. Like, you gotta be expert on one of these things if you're gonna make this happen. And so know, you gotta get to that expert master master of your craft level if you're gonna do this.

01:09:32

The last one, it's all about leverage. So the way you can get a one or two person company to get to millions tens of millions or even some of the examples we gave were hundreds of millions of dollars,

The last one, it's all about leverage. So the way you can get a one or two person company to get to millions tens of millions or even some of the examples we gave were hundreds of millions of dollars,

01:09:42

was leverage. So you need to be using code

was leverage. So you need to be using code

01:09:45

build it once and then it runs as software.

build it once and then it runs as software.

01:09:48

You need to use,

You need to use,

01:09:49

media, like podcasts or newsletters or whatever.

media, like podcasts or newsletters or whatever.

01:09:53

Or you need to use capital because you're not gonna use labor. Right? Like, most companies use labor. That's why they have hundreds of people working for them. But if you're gonna not have hundreds of people working, you gotta use these other forms of leverage, code,

Or you need to use capital because you're not gonna use labor. Right? Like, most companies use labor. That's why they have hundreds of people working for them. But if you're gonna not have hundreds of people working, you gotta use these other forms of leverage, code,

01:10:05

capital, some money,

capital, some money,

01:10:06

or media. Are are your tools of choice. So you gotta figure out which of those three can I use, and that's how I'm gonna do it? And the beauty of it is because of the internet,

or media. Are are your tools of choice. So you gotta figure out which of those three can I use, and that's how I'm gonna do it? And the beauty of it is because of the internet,

01:10:15

If you're the best at x, you now get to sell it to the whole world. So, like, we didn't give an example, miss excel. So miss excel is this girl who goes on TikTok. It

If you're the best at x, you now get to sell it to the whole world. So, like, we didn't give an example, miss excel. So miss excel is this girl who goes on TikTok. It

01:10:24

in a high energy way dances and tells teaches you how to use Excel, like, Microsoft Excel better.

in a high energy way dances and tells teaches you how to use Excel, like, Microsoft Excel better.

01:10:30

And she's the best in the world at teaching Excel. Turns out the best of the world in teaching Excel is you know how to do the pop you know, the the useful stuff, and you can dance. Turns out that's what the best teacher of Excel look like. And she now gets to teach the entire world excel.

And she's the best in the world at teaching Excel. Turns out the best of the world in teaching Excel is you know how to do the pop you know, the the useful stuff, and you can dance. Turns out that's what the best teacher of Excel look like. And she now gets to teach the entire world excel.

01:10:45

Like, the best of anything gets to needs to provide that product service or education to everybody. That's the beauty of of the internet. And so you need to figure out how to become the best of x because and then just make it available to everybody.

Like, the best of anything gets to needs to provide that product service or education to everybody. That's the beauty of of the internet. And so you need to figure out how to become the best of x because and then just make it available to everybody.

01:10:57

And the last thing I I I was gonna say was it's fucking lonely. Like, the best times that I have in work is when I'm whether it's in the trenches and, like, it's a shitty day or it's a great day is celebrating with coworkers. These jobs are lonely. I'm actually surprised when I hear about this about, like, like, how they are able to push, like, I push myself because, oh, I have mouths to feed, or I want to be held accountable by these other people and make them proud. It's really hard to push yourself this hard and to think big when you're by yourself. And it's just hard to do this every day alone. So hopefully, you have, like, a good spouse or

And the last thing I I I was gonna say was it's fucking lonely. Like, the best times that I have in work is when I'm whether it's in the trenches and, like, it's a shitty day or it's a great day is celebrating with coworkers. These jobs are lonely. I'm actually surprised when I hear about this about, like, like, how they are able to push, like, I push myself because, oh, I have mouths to feed, or I want to be held accountable by these other people and make them proud. It's really hard to push yourself this hard and to think big when you're by yourself. And it's just hard to do this every day alone. So hopefully, you have, like, a good spouse or

01:11:32

a significant other or something, because this just challenging your business. I I mean, when I started this, I was like, oh, I wanna be a solo solo preneur.

a significant other or something, because this just challenging your business. I I mean, when I started this, I was like, oh, I wanna be a solo solo preneur.

01:11:39

Wanted to be a solopreneur or they call it a solo capitalist. I raised a fund, and it's like, I wanna be a solo capitalist.

Wanted to be a solopreneur or they call it a solo capitalist. I raised a fund, and it's like, I wanna be a solo capitalist.

01:11:46

And I was like, Oh, this isn't fun at all to do this by yourself. Yeah. And not only is it not that good to do things by yourself because, you know, a little bit of help can go a long way. A complimentary person who's good at the things you're not good at is really, really useful.

And I was like, Oh, this isn't fun at all to do this by yourself. Yeah. And not only is it not that good to do things by yourself because, you know, a little bit of help can go a long way. A complimentary person who's good at the things you're not good at is really, really useful.

01:12:00

But on top of that, it ain't no fun. And, like, Most of life is the journey, not the destination.

But on top of that, it ain't no fun. And, like, Most of life is the journey, not the destination.

01:12:05

And you don't wanna have the shitty journey for this awesome destination.

And you don't wanna have the shitty journey for this awesome destination.

01:12:09

And so very quickly, I was like, yeah, this is a dual preneur. This is me and Ben doing this or in the fun. It's me and Romine doing this. And I basically immediately was like, I'm gonna do this. Even my e com business, I gave a chunk of it to a guy who was smarter than me and had done this before and would give me some money. And I was like, Why? Just because, like, I don't wanna be reporting into myself and only, like, have myself as a thought partner to be sparring with on ideas about this. I wanna have somebody awesome just just to do some, you know, idea jousting on this. And so,

And so very quickly, I was like, yeah, this is a dual preneur. This is me and Ben doing this or in the fun. It's me and Romine doing this. And I basically immediately was like, I'm gonna do this. Even my e com business, I gave a chunk of it to a guy who was smarter than me and had done this before and would give me some money. And I was like, Why? Just because, like, I don't wanna be reporting into myself and only, like, have myself as a thought partner to be sparring with on ideas about this. I wanna have somebody awesome just just to do some, you know, idea jousting on this. And so,

01:12:38

I think doing it by yourself is honestly a terrible idea. You should definitely try to get one other person to do this. I think two people is the is the sweet spot where you get sort of the the the most autonomy in the least, like, management headaches.

I think doing it by yourself is honestly a terrible idea. You should definitely try to get one other person to do this. I think two people is the is the sweet spot where you get sort of the the the most autonomy in the least, like, management headaches.

01:12:51

And you have, you still get the most shit done and have a lot of fun along the way.

And you have, you still get the most shit done and have a lot of fun along the way.

01:12:56

Alright. That's the pod. Whether you're listening on iTunes or Spotify or whatever, go to,

Alright. That's the pod. Whether you're listening on iTunes or Spotify or whatever, go to,

01:13:01

search my first million on YouTube and go to the comments on this video and actually let us know. We'll read them and see if we should keep doing these. That's it.

search my first million on YouTube and go to the comments on this video and actually let us know. We'll read them and see if we should keep doing these. That's it.

01:13:11

I feel like I could rule the world. I know I could be what I want to.

I feel like I could rule the world. I know I could be what I want to.

01:13:15

I put my all in like the days off on a road. Let's travel never looking back.

I put my all in like the days off on a road. Let's travel never looking back.

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