00:00

You see, all the best people are crazy. You can't be not crazy and be the best when there's crazy people out there who wanna be the best.

You see, all the best people are crazy. You can't be not crazy and be the best when there's crazy people out there who wanna be the best.

00:08

I feel like I can root a word. I know I could be what I want to.

I feel like I can root a word. I know I could be what I want to.

00:13

I put my all in it like a day's off on a road. Let's travel never looking

I put my all in it like a day's off on a road. Let's travel never looking

00:18

Yeah. I'm gonna actually start by asking you a question. I was just talking to, Ben about this. Would you send your kids to a school?

Yeah. I'm gonna actually start by asking you a question. I was just talking to, Ben about this. Would you send your kids to a school?

00:25

And let them get hit or, like, not hit, but, like,

And let them get hit or, like, not hit, but, like,

00:30

it's not the right word, but, like, if you're acting like an asshole, they can grab you by the collar and kinda push you against the wall. Are you okay with that?

it's not the right word, but, like, if you're acting like an asshole, they can grab you by the collar and kinda push you against the wall. Are you okay with that?

00:37

No.

No.

00:38

You're not okay with that? I'm not okay with that. And it it's not because I don't want my kid to get hit. It said I wouldn't trust

You're not okay with that? I'm not okay with that. And it it's not because I don't want my kid to get hit. It said I wouldn't trust

00:45

the person who would be doing the hitting to know the the right way and the wrong way and the right where the line is, because I just think about it this way. If you're the type of teacher who signs up for that,

the person who would be doing the hitting to know the the right way and the wrong way and the right where the line is, because I just think about it this way. If you're the type of teacher who signs up for that,

00:56

Like, if you're the type of teacher who goes to this specialty discipline school, the specialty abuse school,

Like, if you're the type of teacher who goes to this specialty discipline school, the specialty abuse school,

01:03

to teach,

to teach,

01:04

like, I just don't want that person to have a screw loose and I'm not there to see it. So I would rather on the side of, no, you can't hit, by kid or, like, rough them up in any way.

like, I just don't want that person to have a screw loose and I'm not there to see it. So I would rather on the side of, no, you can't hit, by kid or, like, rough them up in any way.

01:14

Unless I'm kind of, like, I know this person that trusts this person there or whatever. Like, like, for example, I think if it was a coach of some kind, and the coach was really tough on my kid. I don't know about hitting, but, like, you know, kind of punking my kid, totally cool with that as long as the coach is legit.

Unless I'm kind of, like, I know this person that trusts this person there or whatever. Like, like, for example, I think if it was a coach of some kind, and the coach was really tough on my kid. I don't know about hitting, but, like, you know, kind of punking my kid, totally cool with that as long as the coach is legit.

01:30

But I've seen a whole bunch of people and actually grown up now and look back at some of the teachers and coaches I had who kind of did weird stuff. And now that I'm an adult, I'm like, oh,

But I've seen a whole bunch of people and actually grown up now and look back at some of the teachers and coaches I had who kind of did weird stuff. And now that I'm an adult, I'm like, oh,

01:39

This was just a totally flawed person. At the time, I really, like, I thought they were the authority. I thought that they must know things that we don't know. And then now I see them on Facebook at their like, crazy anti vax stuff, and they're, like, you know, like, preppers and stuff like that. I'm, like, oh,

This was just a totally flawed person. At the time, I really, like, I thought they were the authority. I thought that they must know things that we don't know. And then now I see them on Facebook at their like, crazy anti vax stuff, and they're, like, you know, like, preppers and stuff like that. I'm, like, oh,

01:55

you know, you kinda always just had a screw loose. And at the time, I thought I was I was in the wrong for not not, you know,

you know, you kinda always just had a screw loose. And at the time, I thought I was I was in the wrong for not not, you know,

02:02

not,

not,

02:03

playing by your rules or whatever. I went I went at my I went to all boys high school, and I was a know, I was a jerk at the time. And there was times where, like, the guy, the disciplinarian, like, you're supposed to have your shirt tucked in, and I would if I didn't have it untucked and I got yelled at a bunch they would come up and, like, give you, like, a horrible wedgie. Like, they would grab you by the underwear and lift you up. And, like, what have I told you son about this? And or, like, if I, like, know, I was disrespectful a couple of times and they just would grab me by the shirt and push me against the lager, and they're like, if I hear from this again, you're over. You know what I mean? And I loved it.

playing by your rules or whatever. I went I went at my I went to all boys high school, and I was a know, I was a jerk at the time. And there was times where, like, the guy, the disciplinarian, like, you're supposed to have your shirt tucked in, and I would if I didn't have it untucked and I got yelled at a bunch they would come up and, like, give you, like, a horrible wedgie. Like, they would grab you by the underwear and lift you up. And, like, what have I told you son about this? And or, like, if I, like, know, I was disrespectful a couple of times and they just would grab me by the shirt and push me against the lager, and they're like, if I hear from this again, you're over. You know what I mean? And I loved it.

02:35

School. It's just a boy's school. No. It was just an all boys Catholic college prep school. It's Saint Louis, where I'm from. That was your high school. Yeah.

School. It's just a boy's school. No. It was just an all boys Catholic college prep school. It's Saint Louis, where I'm from. That was your high school. Yeah.

02:43

You went to all boys high school. And what about, like, before that?

You went to all boys high school. And what about, like, before that?

02:47

I went to in Saint Louis, the way it works is most

I went to in Saint Louis, the way it works is most

02:50

people in my area

people in my area

02:52

go to private school and, like, so that I went to a Catholic k to eight and then,

go to private school and, like, so that I went to a Catholic k to eight and then,

02:58

eight to twelve, all boys

eight to twelve, all boys

03:00

college prep Catholic school. At the time, it it was like nine hundred dollars a year.

college prep Catholic school. At the time, it it was like nine hundred dollars a year.

03:05

San Ambrose, my grade school. So it's, like, that's just what everyone did. Alright. What do we, what do you wanna talk about today? Can we talk about, your tweet that went viral? That was pretty cool. Your boy's done it again. Another hit. How many how many people did it reach?

San Ambrose, my grade school. So it's, like, that's just what everyone did. Alright. What do we, what do you wanna talk about today? Can we talk about, your tweet that went viral? That was pretty cool. Your boy's done it again. Another hit. How many how many people did it reach?

03:20

Five million something like that. Wow.

Five million something like that. Wow.

03:22

So

So

03:24

what you wrote

what you wrote

03:26

Honestly, this wasn't even that interesting. So I'm very surprised.

Honestly, this wasn't even that interesting. So I'm very surprised.

03:30

It I would say it was pretty cool. I think reason I only thought it was pretty cool was, like, because I already know you and I know how you think the cooler there's two cool parts about it. The the the the the the one, it was okay. It was good. It was like eight point five out of ten insight.

It I would say it was pretty cool. I think reason I only thought it was pretty cool was, like, because I already know you and I know how you think the cooler there's two cool parts about it. The the the the the the one, it was okay. It was good. It was like eight point five out of ten insight.

03:44

Number two,

Number two,

03:45

the thing that's a ten out of ten was the fact that you just thought of it, like that that you just it was a pretty original thought, I think. And, like, you broke it down. That was a ten out of ten. And one of the other thing that was a ten out of ten was that you reach amazing people. So Bill Ackman, Bill Ackman, if you don't know,

the thing that's a ten out of ten was the fact that you just thought of it, like that that you just it was a pretty original thought, I think. And, like, you broke it down. That was a ten out of ten. And one of the other thing that was a ten out of ten was that you reach amazing people. So Bill Ackman, Bill Ackman, if you don't know,

04:02

five or ten billion dollar person,

five or ten billion dollar person,

04:04

kind of a little bit like a god in the hedge fund world. He actually retweeted it, and he said incredible,

kind of a little bit like a god in the hedge fund world. He actually retweeted it, and he said incredible,

04:10

incredibly interesting insight or something like that.

incredibly interesting insight or something like that.

04:15

I thought that was amazing. I thought that was so cool. And I think that for the listener, the takeaway here is, like, I know you. And you're kind of a big deal now, but, like, three years ago, you weren't a big deal. And now you're basically,

I thought that was amazing. I thought that was so cool. And I think that for the listener, the takeaway here is, like, I know you. And you're kind of a big deal now, but, like, three years ago, you weren't a big deal. And now you're basically,

04:28

like,

like,

04:29

one, you're you're I like, if you dm'd Bill Ackman or loads of other people

one, you're you're I like, if you dm'd Bill Ackman or loads of other people

04:34

or you call their email, you have access to them. And that's pretty amazing about

or you call their email, you have access to them. And that's pretty amazing about

04:40

the internet. It's it's true. It is amazing how these things go. I'll tell you some cool things that happened.

the internet. It's it's true. It is amazing how these things go. I'll tell you some cool things that happened.

04:46

I don't know why I wanna tell you this, but, like, I guess I would never really if if if I would just think of this like a podcast, I would never say this on the podcast because it sounds why you bragging. But, like, the

I don't know why I wanna tell you this, but, like, I guess I would never really if if if I would just think of this like a podcast, I would never say this on the podcast because it sounds why you bragging. But, like, the

04:57

if I just think about this, like, I'm just talking to Sam, I'll be like, dude, you won't believe what happened. And so I tweet this thing out,

if I just think about this, like, I'm just talking to Sam, I'll be like, dude, you won't believe what happened. And so I tweet this thing out,

05:04

it,

it,

05:06

and I I guess for people who don't know what it is, I guess. I tweeted a thing that was, like,

and I I guess for people who don't know what it is, I guess. I tweeted a thing that was, like,

05:12

it was about the metaverse, which is like the dorkiest term, you know, ever. So, you know, already, I feel lame even talking about my it's lame to talk about a tweet lame to talk about the metaverse. I'm multiplying two lambs together.

it was about the metaverse, which is like the dorkiest term, you know, ever. So, you know, already, I feel lame even talking about my it's lame to talk about a tweet lame to talk about the metaverse. I'm multiplying two lambs together.

05:24

But basically, what happened is, Facebook rebranded or re renamed the company. To meta. And so it was kind of top of mind for a lot of people. And I've been hearing a bunch of people talk about the metaverse, kind of in the investor circle. Like, I remember when we had,

But basically, what happened is, Facebook rebranded or re renamed the company. To meta. And so it was kind of top of mind for a lot of people. And I've been hearing a bunch of people talk about the metaverse, kind of in the investor circle. Like, I remember when we had,

05:38

Who was it that we had on here? Mike Maples, I think it was. And he was, like, he was talking about big trends that he had kinda bet on in the past. And we said, what trends are you betting on now? And he said, like, you know, the shift to remote work, this other thing, and then he goes, and the metaverse. And, like, we didn't even really talk about it on the episode, but I remember stashing that away as like,

Who was it that we had on here? Mike Maples, I think it was. And he was, like, he was talking about big trends that he had kinda bet on in the past. And we said, what trends are you betting on now? And he said, like, you know, the shift to remote work, this other thing, and then he goes, and the metaverse. And, like, we didn't even really talk about it on the episode, but I remember stashing that away as like,

05:57

this pretty legit guy said he's betting on the metaverse and, like,

this pretty legit guy said he's betting on the metaverse and, like,

06:01

I I don't even I don't know what a metaverse company is, and so I just kinda stashed away as, like, something I should probably go look into at some point.

I I don't even I don't know what a metaverse company is, and so I just kinda stashed away as, like, something I should probably go look into at some point.

06:09

And, so I basically wrote a thread that was like, hey. I think the way that people think about this is,

And, so I basically wrote a thread that was like, hey. I think the way that people think about this is,

06:15

is wrong. So

is wrong. So

06:17

I thought about it. Originally, I thought about it the way I think most people do, which is the metaverse is a place. If you've ever read or watched the movie Ready player one, it's kinda like, oh, there's a virtual world, like, second life or, like, you know, whatever. This is virtual world. We're all gonna go live in, hang out in. Video game. It's like a video game life, basically. And that's what people, I think, they're just the sims with with the with the headset.

I thought about it. Originally, I thought about it the way I think most people do, which is the metaverse is a place. If you've ever read or watched the movie Ready player one, it's kinda like, oh, there's a virtual world, like, second life or, like, you know, whatever. This is virtual world. We're all gonna go live in, hang out in. Video game. It's like a video game life, basically. And that's what people, I think, they're just the sims with with the with the headset.

06:39

Yeah. Like, you're plugged in. It's some some version of the matrix already player one or people have these different mental models from, like, books or movies that they've seen.

Yeah. Like, you're plugged in. It's some some version of the matrix already player one or people have these different mental models from, like, books or movies that they've seen.

06:48

And,

And,

06:49

and I said, I don't I actually I don't think it's a place. I don't think that the metaverse is just like one giant Minecraft world that we're all gonna go live in and hang out in and play in and work in and all that stuff. I don't think it's, like, one company creates this this game, and we all go live in it.

and I said, I don't I actually I don't think it's a place. I don't think that the metaverse is just like one giant Minecraft world that we're all gonna go live in and hang out in and play in and work in and all that stuff. I don't think it's, like, one company creates this this game, and we all go live in it.

07:04

I said, instead, so what if it's not a what if we're wrong about that? What if it's not a place?

I said, instead, so what if it's not a what if we're wrong about that? What if it's not a place?

07:09

What if it's, a time? And I was, like, what what does that mean? Well, a time. I basically describe this, like, parallel. So in in the AI world,

What if it's, a time? And I was, like, what what does that mean? Well, a time. I basically describe this, like, parallel. So in in the AI world,

07:18

for artificial intelligence. There's this idea of the singularity. And it's this moment where, like, kinda like technological progress just sort of escape us. It just it's, it starts accelerating

for artificial intelligence. There's this idea of the singularity. And it's this moment where, like, kinda like technological progress just sort of escape us. It just it's, it starts accelerating

07:28

faster than, you know, we can imagine. And in in rough speaking terms, this is where the doomsday people think You know, it's after this that basically the robots, you know, the the artificial intelligence takes over and humans are done. And then other people think it's utopia where

faster than, you know, we can imagine. And in in rough speaking terms, this is where the doomsday people think You know, it's after this that basically the robots, you know, the the artificial intelligence takes over and humans are done. And then other people think it's utopia where

07:43

artificial intelligence can just invent things. It can create cures for cancer and whatever else. And, humans will be saved. And, like, we will all have to just all just will have hobbies. We don't have to work because AI just takes care of everything. But, there's this idea of the singularity. And it's this moment in time where AI basically surpasses this threshold.

artificial intelligence can just invent things. It can create cures for cancer and whatever else. And, humans will be saved. And, like, we will all have to just all just will have hobbies. We don't have to work because AI just takes care of everything. But, there's this idea of the singularity. And it's this moment in time where AI basically surpasses this threshold.

08:01

So I was basically arguing whether my my my idea was, I think the metaverse is actually a time. It's a moment in time where

So I was basically arguing whether my my my idea was, I think the metaverse is actually a time. It's a moment in time where

08:09

we care more about the things in our digital life than in our physical life. And care more doesn't mean, like, oh, I don't care if my body gets hurt or dies. Right? That's not really what I meant, but, like,

we care more about the things in our digital life than in our physical life. And care more doesn't mean, like, oh, I don't care if my body gets hurt or dies. Right? That's not really what I meant, but, like,

08:19

If you spend all your time working online,

If you spend all your time working online,

08:21

and then you communicate with people who are also online, and you don't even really know them in real life. You're not talking to your neighbor. You're talking to this person on Twitter or this person in a discord or this person on Reddit. And then your watch, all of your entertainment is streamed to you online.

and then you communicate with people who are also online, and you don't even really know them in real life. You're not talking to your neighbor. You're talking to this person on Twitter or this person in a discord or this person on Reddit. And then your watch, all of your entertainment is streamed to you online.

08:36

And all of your assets are digital assets, like cryptocurrencies and things like that. So you, you know, your money is digital. Like, once everything goes digital, more and more things go digital, at some point, there's tipping point

And all of your assets are digital assets, like cryptocurrencies and things like that. So you, you know, your money is digital. Like, once everything goes digital, more and more things go digital, at some point, there's tipping point

08:47

where

where

08:48

you basically, your identity, your assets, your social life. Yeah. It's all online. And I said that to me is the metaverse, and it won't be one company. It'll be a combination of companies that are all doing that. And I kinda gave some examples, like, you know,

you basically, your identity, your assets, your social life. Yeah. It's all online. And I said that to me is the metaverse, and it won't be one company. It'll be a combination of companies that are all doing that. And I kinda gave some examples, like, you know,

09:02

a filter in Instagram is basically like a a better superior replacement to cosmetic, you know, getting plastic surgery or,

a filter in Instagram is basically like a a better superior replacement to cosmetic, you know, getting plastic surgery or,

09:10

wearing heavy makeup. Right? Like, the digital filter matters more as cheaper, more accessible to more people because

wearing heavy makeup. Right? Like, the digital filter matters more as cheaper, more accessible to more people because

09:17

Ultimately, you care how you're seen online, almost more than you care how you're seen in person. Right? Like, I know plenty of people that would never they would never post a photo of them. With their hair messy and the in their sweats and their oversized t shirt, they would never post that on Instagram. But they'll go to the grocery store like that because who cares? I don't care what these people think. But I really care what those people think. So what I was describing was that this is already happening. There's this long running shift that's happening where you're caring more about your digital reputation, your digital identity, your digital assets, then your real world stuff.

Ultimately, you care how you're seen online, almost more than you care how you're seen in person. Right? Like, I know plenty of people that would never they would never post a photo of them. With their hair messy and the in their sweats and their oversized t shirt, they would never post that on Instagram. But they'll go to the grocery store like that because who cares? I don't care what these people think. But I really care what those people think. So what I was describing was that this is already happening. There's this long running shift that's happening where you're caring more about your digital reputation, your digital identity, your digital assets, then your real world stuff.

09:48

And I said, so some people, this is gonna be, like, sound like the worst thing ever. Some people think this is the best thing and my argument is it's not even it's neither the best nor the worst. It's just the way the things are going, and you'll make of it what whatever you choose. So anyways,

And I said, so some people, this is gonna be, like, sound like the worst thing ever. Some people think this is the best thing and my argument is it's not even it's neither the best nor the worst. It's just the way the things are going, and you'll make of it what whatever you choose. So anyways,

10:02

treat this on, like, Friday or Thursday.

treat this on, like, Friday or Thursday.

10:04

And what happened?

And what happened?

10:06

At first, nothing really happened. It kind of did how I thought it would do initially. So initially, I was like, Oh, it's kind of an interesting idea, but pretty, like, nerdy and in the weeds, and I don't think anyone's gonna care. And it kind of didn't do much at the beginning. And then something happened, and it just started picking up steam. Like, it's it's getting more, like, yesterday, it had even more mentions because,

At first, nothing really happened. It kind of did how I thought it would do initially. So initially, I was like, Oh, it's kind of an interesting idea, but pretty, like, nerdy and in the weeds, and I don't think anyone's gonna care. And it kind of didn't do much at the beginning. And then something happened, and it just started picking up steam. Like, it's it's getting more, like, yesterday, it had even more mentions because,

10:27

this, you know, Fred Wilson is?

this, you know, Fred Wilson is?

10:30

The VC. Yeah. The VC from Union Square Ventures. He's had this blog that, like, for a long time. I think it's like Fred was busy or stuff like that. He's been blogging for, like, fifteen years. I've read his ideas for so long. And he made a post his post today was the metaverse. He goes, I read this really insightful thing, and he just embedded my tweet it gonna made me think blah blah blah. And so then get the new spike of people, whatever. And so, yeah, I didn't expect Yeah. I wanna know how some likes. So okay. So the first thing is after How many people followed you because of it?

The VC. Yeah. The VC from Union Square Ventures. He's had this blog that, like, for a long time. I think it's like Fred was busy or stuff like that. He's been blogging for, like, fifteen years. I've read his ideas for so long. And he made a post his post today was the metaverse. He goes, I read this really insightful thing, and he just embedded my tweet it gonna made me think blah blah blah. And so then get the new spike of people, whatever. And so, yeah, I didn't expect Yeah. I wanna know how some likes. So okay. So the first thing is after How many people followed you because of it?

10:57

Let's see. I started at one seventy eight a hundred seventy eight thousand followers.

Let's see. I started at one seventy eight a hundred seventy eight thousand followers.

11:02

And I now have a hundred and ninety three and a half thousand. So one ninety three point five. We don't do public math, but we can add this up. Fifteen thousand new followers.

And I now have a hundred and ninety three and a half thousand. So one ninety three point five. We don't do public math, but we can add this up. Fifteen thousand new followers.

11:11

The post itself has about twenty thousand plus likes, but I'll tell you what was the that's that's that's okay. That's the that's the cool part. That's numbers. But here's what was fun. I get a call from,

The post itself has about twenty thousand plus likes, but I'll tell you what was the that's that's that's okay. That's the that's the cool part. That's numbers. But here's what was fun. I get a call from,

11:22

we'll have to bleep this out. But I get a call right after I post it about fifteen minutes later, I get a call from,

we'll have to bleep this out. But I get a call right after I post it about fifteen minutes later, I get a call from,

11:29

and, you know,

and, you know,

11:31

basically, I'll bleep that out, but, basically, a,

basically, I'll bleep that out, but, basically, a,

11:34

a famous person who has stuff on Netflix, and they go Dude,

a famous person who has stuff on Netflix, and they go Dude,

11:39

I'm tripping out over here. I I go, what? And they've never called it before.

I'm tripping out over here. I I go, what? And they've never called it before.

11:45

We he had after the so I did that clubhouse thread a while back, and this person at DM me saying, hey, that's, like, that's so on point, blah, blah, blah, blah, And they said, hey, if I ever come to San Francisco, you know, for for, you know, you know, some some of my my hollywood work, then,

We he had after the so I did that clubhouse thread a while back, and this person at DM me saying, hey, that's, like, that's so on point, blah, blah, blah, blah, And they said, hey, if I ever come to San Francisco, you know, for for, you know, you know, some some of my my hollywood work, then,

12:02

then I'll I'll I'd love to, you know, hang out or something. And I was just I was like, I yeah. Right. And but I gave him my number. And so I get a phone call from the person, and then they say, dude, I'm tripping out over here. You know, like, he made me a little bit anxious.

then I'll I'll I'd love to, you know, hang out or something. And I was just I was like, I yeah. Right. And but I gave him my number. And so I get a phone call from the person, and then they say, dude, I'm tripping out over here. You know, like, he made me a little bit anxious.

12:15

Like, this this, like, what's gonna happen? Like, I think you're right, but I don't know what it means if you're right. So anyways, if you have this, like, little conversation,

Like, this this, like, what's gonna happen? Like, I think you're right, but I don't know what it means if you're right. So anyways, if you have this, like, little conversation,

12:23

that was kind of fun. And then it starts going into,

that was kind of fun. And then it starts going into,

12:27

a bunch of NFL players started following. And I'm like, why would they care? And so a bunch of pro athletes followed. And,

a bunch of NFL players started following. And I'm like, why would they care? And so a bunch of pro athletes followed. And,

12:34

And so then I'm, you know, it's sliding into their DMs or they're sliding into my DMs. I'm just basically, it's like clear the calendar all day. I'm just gonna be answering direct messages because Really? So because I don't know who's in here, but I know there are a lot of values in here.

And so then I'm, you know, it's sliding into their DMs or they're sliding into my DMs. I'm just basically, it's like clear the calendar all day. I'm just gonna be answering direct messages because Really? So because I don't know who's in here, but I know there are a lot of values in here.

12:47

So,

So,

12:49

professional athletes,

professional athletes,

12:51

Yeah. A bunch of people from the tech industry, which you would expect. And then Anyone intriguing?

Yeah. A bunch of people from the tech industry, which you would expect. And then Anyone intriguing?

12:56

From the tech world?

From the tech world?

13:00

Yeah. I think for I mean, Fred Wilson, I felt pretty good about,

Yeah. I think for I mean, Fred Wilson, I felt pretty good about,

13:04

like, a bunch of the Andreessen guys who had blocked me from the clubhouse thread.

like, a bunch of the Andreessen guys who had blocked me from the clubhouse thread.

13:09

Some of their partners. Well, the the people who blocked me probably didn't didn't didn't reply to that. They didn't they didn't unblock me for this. Some of the other partners messaged and said, hey, this is, you know, this is great. And I said, okay, I'm I'm glad I'm not just permanently banned from, from from your officer and whatever. I think that's great. So this is cool stuff happens. And then, you know, the other thing is that a bunch of people and I realized this later, which is

Some of their partners. Well, the the people who blocked me probably didn't didn't didn't reply to that. They didn't they didn't unblock me for this. Some of the other partners messaged and said, hey, this is, you know, this is great. And I said, okay, I'm I'm glad I'm not just permanently banned from, from from your officer and whatever. I think that's great. So this is cool stuff happens. And then, you know, the other thing is that a bunch of people and I realized this later, which is

13:32

I thought kinda like, you know, even if you have one of these Twitter throws that goes viral, who cares? Like, ultimately what does it lead to? It's fun, but, you know, who gives a shit. But I've seen now months later, there was a lot of people who are, like, like, let's say I wanna go invest in a company, they're like, dude, I remember that thread that was epic. And they're just like, you're cool. Right? You just get the stamp because in a world where it's so noisy, there's so many people.

I thought kinda like, you know, even if you have one of these Twitter throws that goes viral, who cares? Like, ultimately what does it lead to? It's fun, but, you know, who gives a shit. But I've seen now months later, there was a lot of people who are, like, like, let's say I wanna go invest in a company, they're like, dude, I remember that thread that was epic. And they're just like, you're cool. Right? You just get the stamp because in a world where it's so noisy, there's so many people.

13:53

If you do one memorable thing that people respect and like,

If you do one memorable thing that people respect and like,

13:58

it's, like, that's the shortcut in their brain that says, okay. I like this person. Yeah. I trust this person. Yeah. They're cool. And it's, like, just from that. That's not, like, I wouldn't have ever predicted that. So anyways, I call these, like, my little serendipity engines. It's like, I put it out there in the world, and I could never predict what's gonna happen, but then all these, like, kind of second and third order consequences end up happening where you end up meeting somebody, going to dinner, doing a deal. Like, it's just all this weird stuff that you can't predict.

it's, like, that's the shortcut in their brain that says, okay. I like this person. Yeah. I trust this person. Yeah. They're cool. And it's, like, just from that. That's not, like, I wouldn't have ever predicted that. So anyways, I call these, like, my little serendipity engines. It's like, I put it out there in the world, and I could never predict what's gonna happen, but then all these, like, kind of second and third order consequences end up happening where you end up meeting somebody, going to dinner, doing a deal. Like, it's just all this weird stuff that you can't predict.

14:23

So fun day,

So fun day,

14:25

when this happens, but also

when this happens, but also

14:27

such a weird thing, dude. Like, I couldn't imagine. Even if you told me five years ago, ten years ago, like, this would be a thing in my life that I would care about, I'd be like, what are you talking about? Why would I care about that?

such a weird thing, dude. Like, I couldn't imagine. Even if you told me five years ago, ten years ago, like, this would be a thing in my life that I would care about, I'd be like, what are you talking about? Why would I care about that?

14:36

Yeah. I think it is pretty unique, and I think that I met this guy named Blake.

Yeah. I think it is pretty unique, and I think that I met this guy named Blake.

14:41

I don't know what his name is Blake B. But I went to Oklahoma City when I was driving through and I had like a MFM meetup or like a Sampark meetup. I don't know what it was, and I hosted, like, twenty people for breakfast. And this guy came. And they're like, what what would you tell us? If you if we wanna I forget what the what the even question was and I go, man, get on Twitter. It's where it's happening. And he's on it now. And he signed up whenever I did this thing a year ago, now he's got, like, fifty eighty thousand followers, fifty, seventy, I forget.

I don't know what his name is Blake B. But I went to Oklahoma City when I was driving through and I had like a MFM meetup or like a Sampark meetup. I don't know what it was, and I hosted, like, twenty people for breakfast. And this guy came. And they're like, what what would you tell us? If you if we wanna I forget what the what the even question was and I go, man, get on Twitter. It's where it's happening. And he's on it now. And he signed up whenever I did this thing a year ago, now he's got, like, fifty eighty thousand followers, fifty, seventy, I forget.

15:07

What's the name Blake Bird? You probably see him in, like, the little circle jerk. I have shut up. Yeah.

What's the name Blake Bird? You probably see him in, like, the little circle jerk. I have shut up. Yeah.

15:11

And, he was at the meetup. He didn't even have Twitter. I go, dude, sign up right now and start posting this shit. You can meet people. It's pretty amazing.

And, he was at the meetup. He didn't even have Twitter. I go, dude, sign up right now and start posting this shit. You can meet people. It's pretty amazing.

15:17

You know, what's crazy also? Some I'm pretty sure somebody sent it to Zuck because, somebody who's very close to him, like, respect like, like, was like, yeah, this is awesome.

You know, what's crazy also? Some I'm pretty sure somebody sent it to Zuck because, somebody who's very close to him, like, respect like, like, was like, yeah, this is awesome.

15:28

And so I'm pretty sure that person was gonna share it with with him, which is kinda crazy. Right? Like, I literally I watched the keynote

And so I'm pretty sure that person was gonna share it with with him, which is kinda crazy. Right? Like, I literally I watched the keynote

15:34

of him talking,

of him talking,

15:36

you know, he gave a, basically, a thirty minute presentation. I actually wanna talk about this. So he gave a thirty minute presentation

you know, he gave a, basically, a thirty minute presentation. I actually wanna talk about this. So he gave a thirty minute presentation

15:42

saying we rebranded to Meta. Here's why. Here's what it's gonna be like.

saying we rebranded to Meta. Here's why. Here's what it's gonna be like.

15:46

Not just like here's not just like here's new products we're gonna build, but here's what the world is gonna look like. Here's what life is gonna look like. It gave this cool presentation. I don't know. Did you see this presentation?

Not just like here's not just like here's new products we're gonna build, but here's what the world is gonna look like. Here's what life is gonna look like. It gave this cool presentation. I don't know. Did you see this presentation?

15:56

A little bit. It bored the fuck out of me. Oh, really? I thought it was amazing. You got bored from that?

A little bit. It bored the fuck out of me. Oh, really? I thought it was amazing. You got bored from that?

16:01

A little bit. It's literally like he opened the door and he's like, hey, you wanna see what life's gonna look like in twenty years? Yeah. I just find him you're being incredibly unlikable.

A little bit. It's literally like he opened the door and he's like, hey, you wanna see what life's gonna look like in twenty years? Yeah. I just find him you're being incredibly unlikable.

16:09

Well, yeah. He's kind of robotic. But, like, So I still love being hard to watch. I I definitely yeah. There's definitely some cringe factor for for sure, but

Well, yeah. He's kind of robotic. But, like, So I still love being hard to watch. I I definitely yeah. There's definitely some cringe factor for for sure, but

16:20

But the the funny thing is I saw that. And then I was supposed to have this call with Ben. And Ben's like, oh, I gotta, like, I, you know, I gotta take care of the baby real quick. Like, just you know, I'll be online in, like, twenty five minutes. And I was like, okay. Cool. I was like, alright. I got twenty five minutes to kill, and I just watched this thing, and I just tweeted it out. And I, like, to me, it was like a throwaway thing. It wasn't, like, a planned drafted edited thing. And so anyways, it's crazy how that works. But I wanna talk about this,

But the the funny thing is I saw that. And then I was supposed to have this call with Ben. And Ben's like, oh, I gotta, like, I, you know, I gotta take care of the baby real quick. Like, just you know, I'll be online in, like, twenty five minutes. And I was like, okay. Cool. I was like, alright. I got twenty five minutes to kill, and I just watched this thing, and I just tweeted it out. And I, like, to me, it was like a throwaway thing. It wasn't, like, a planned drafted edited thing. And so anyways, it's crazy how that works. But I wanna talk about this,

16:44

this meta thing. So

this meta thing. So

16:46

not even

not even

16:47

what,

what,

16:48

what he predicted or what kind of zuck laid out, but what do you think about Facebook changing the name of the company in general? And, like,

what he predicted or what kind of zuck laid out, but what do you think about Facebook changing the name of the company in general? And, like,

16:56

I have kind of a theory on why, but but I'd love to hear what you think.

I have kind of a theory on why, but but I'd love to hear what you think.

17:01

I think that

I think that

17:02

if I was Facebook,

if I was Facebook,

17:04

and I wanted to recruit the best people on earth.

and I wanted to recruit the best people on earth.

17:08

I would do, like,

I would do, like,

17:10

is what I've learned running a business and this is something that every business says is they say, like, an entrepreneur of a twenty person company, you even tweeted it about Ben Levy.

is what I've learned running a business and this is something that every business says is they say, like, an entrepreneur of a twenty person company, you even tweeted it about Ben Levy.

17:19

Like, I just called Ben, like, blank, but what should I call him? So this is something that everyone says is true, but it's not, which is titles titles matter. People will be like, oh, titles don't matter.

Like, I just called Ben, like, blank, but what should I call him? So this is something that everyone says is true, but it's not, which is titles titles matter. People will be like, oh, titles don't matter.

17:31

Just call yourself anything. No. They're actually really important, and they matter a ton, even if you're a ten person company.

Just call yourself anything. No. They're actually really important, and they matter a ton, even if you're a ten person company.

17:36

If I was Zuck and I wanted to create a company where people wanted to work, which I think they're struggling to right now, I would change the name of the company and I would have a CEO of Facebook I would have a CEO of this, a CEO of that, which means there's like a VP, there's like a president, and that's and then I would give all these people their own kingdoms And that's how I would continue to grow. So that's what I would do is I would if I that's exactly what Facebook did or Google. So there's a CEO of Google. There's a CEO of YouTube, a CEO of this, a vat, a vat, a vat, and in which each CEO, there's like a hierarchy for people to climb, and you gotta give these people these ladders. That's why I think it's a great idea.

If I was Zuck and I wanted to create a company where people wanted to work, which I think they're struggling to right now, I would change the name of the company and I would have a CEO of Facebook I would have a CEO of this, a CEO of that, which means there's like a VP, there's like a president, and that's and then I would give all these people their own kingdoms And that's how I would continue to grow. So that's what I would do is I would if I that's exactly what Facebook did or Google. So there's a CEO of Google. There's a CEO of YouTube, a CEO of this, a vat, a vat, a vat, and in which each CEO, there's like a hierarchy for people to climb, and you gotta give these people these ladders. That's why I think it's a great idea.

18:14

That's that's on point. So so basically I've heard I will call it maybe three or four different theories. So one theory is what you call Is is this real? That's what Did I nail that? I I do in in kinda nerd circles. You know, I've just heard a couple people talk about this and I was kinda like, here's what I think it is. But let's start with the let's lay out the theory. So theory one is it's a recruiting. Why would you do this? Right? They said it's a recruiting thing.

That's that's on point. So so basically I've heard I will call it maybe three or four different theories. So one theory is what you call Is is this real? That's what Did I nail that? I I do in in kinda nerd circles. You know, I've just heard a couple people talk about this and I was kinda like, here's what I think it is. But let's start with the let's lay out the theory. So theory one is it's a recruiting. Why would you do this? Right? They said it's a recruiting thing.

18:36

And it's basically a mix of what you said, which is when you create a parent company,

And it's basically a mix of what you said, which is when you create a parent company,

18:41

now you have, like,

now you have, like,

18:44

more you created, basically, another level at the exact level. You created a wall. You it's like your neck was compressed,

more you created, basically, another level at the exact level. You created a wall. You it's like your neck was compressed,

18:50

and now it's stretched out. And it's like, you just created this breathing room. So that person who's otherwise

and now it's stretched out. And it's like, you just created this breathing room. So that person who's otherwise

18:56

VP

VP

18:57

can now become CEO.

can now become CEO.

18:59

And it's like, that might be the difference between them like, I know, for example, the person who who, you know, was head of or VP of, I don't look up her title.

And it's like, that might be the difference between them like, I know, for example, the person who who, you know, was head of or VP of, I don't look up her title.

19:09

Ben, look up a Fiji Fiji Sumi Sumos title. So she was she was in charge of Big Blue, which is the Facebook app.

Ben, look up a Fiji Fiji Sumi Sumos title. So she was she was in charge of Big Blue, which is the Facebook app.

19:16

And,

And,

19:17

and then and there was Chris Cox before her, and they and they ran kinda like multiple products.

and then and there was Chris Cox before her, and they and they ran kinda like multiple products.

19:21

They were kind of like in charge of, like, the the suite of products.

They were kind of like in charge of, like, the the suite of products.

19:25

But their titles weren't CEO. It was something else. And she left, and now she's the CEO of Instacart.

But their titles weren't CEO. It was something else. And she left, and now she's the CEO of Instacart.

19:29

So she, like, left the big chip, you know, the the the trillion dollar company to go be the CEO of a, maybe ten or twenty billion dollar company. I don't know insurance valued at, but something like that. And,

So she, like, left the big chip, you know, the the the trillion dollar company to go be the CEO of a, maybe ten or twenty billion dollar company. I don't know insurance valued at, but something like that. And,

19:42

and so now you lose that key talent. And maybe it's because you looked up and said, this Zuck guy's never gonna leave. This guy was super young. He loves this shit. You know, where where do I go? How do I go up? I can't go up anymore.

and so now you lose that key talent. And maybe it's because you looked up and said, this Zuck guy's never gonna leave. This guy was super young. He loves this shit. You know, where where do I go? How do I go up? I can't go up anymore.

19:53

And even the stock price, we're already at a trillion dollars. What am I betting on? We go to ten trillion. Like, I need some upside and I I need some some resume growth here. So that's one theory. I like that theory. I think that's true, but I would say it's the number one reason. Okay. So let's go to the the other theories. Then there's the the skeptical theory, which is, dude, Facebook's brand is trash.

And even the stock price, we're already at a trillion dollars. What am I betting on? We go to ten trillion. Like, I need some upside and I I need some some resume growth here. So that's one theory. I like that theory. I think that's true, but I would say it's the number one reason. Okay. So let's go to the the other theories. Then there's the the skeptical theory, which is, dude, Facebook's brand is trash.

20:13

It's the Philip Morris of,

It's the Philip Morris of,

20:15

you know, Facebook equals cigarettes,

you know, Facebook equals cigarettes,

20:17

and they're just trying to run away from all the bad news and all the bad branding. So they're gonna change the theory. So a lot of people think that, and there's a there's a there's a subset on that, which is if if Mark hires a CEO of Facebook, the app,

and they're just trying to run away from all the bad news and all the bad branding. So they're gonna change the theory. So a lot of people think that, and there's a there's a there's a subset on that, which is if if Mark hires a CEO of Facebook, the app,

20:31

then the person who get called into Senate is that person to go sit in front of Senate and talk all this stuff and they can get sort of, like, hammered out there But Zucka is, you know, chairman or whatever of of meta. It's like, you know, when the Google guys did this, they Sundar now or whatever has to go

then the person who get called into Senate is that person to go sit in front of Senate and talk all this stuff and they can get sort of, like, hammered out there But Zucka is, you know, chairman or whatever of of meta. It's like, you know, when the Google guys did this, they Sundar now or whatever has to go

20:48

go in front of Congress, and Larry Paige can just go and and he's, you know, could be CEO of Alphabet and not have to worry about that stuff. So anyway, did you know that? Did did you know that one of the Google founders? I don't know. I don't I think it's Larry. Do you know he can't speak?

go in front of Congress, and Larry Paige can just go and and he's, you know, could be CEO of Alphabet and not have to worry about that stuff. So anyway, did you know that? Did did you know that one of the Google founders? I don't know. I don't I think it's Larry. Do you know he can't speak?

21:04

He's got, like, a voice problem, sir, Sergei. He's got, no, it is Larry. It is Larry. Yeah. I think it's Larry.

He's got, like, a voice problem, sir, Sergei. He's got, no, it is Larry. It is Larry. Yeah. I think it's Larry.

21:09

So over over the years, if if you go and go to his name type in, like, his name on YouTube, and you'll see a video of him ten years ago, and you could hear it progressing.

So over over the years, if if you go and go to his name type in, like, his name on YouTube, and you'll see a video of him ten years ago, and you could hear it progressing.

21:18

And then, like, a maybe five years ago, you're like, oh, this is really bad. I'm pretty sure at this point, he can't talk at all. But if going this is so interesting. Google his name and watch a video of him, and you and any video that's online, it's probably recent enough that you could start hearing his voice I'm not making fun of him, but he sounds like kermit the frog. Like, it's a really weird voice for how he looks. It's definitely been that way for a few years. I think he can still speak, but it's basically it's his vocal cords are, like, partially paralyzed if I remember correctly. Yeah. It's crazy, man. And so if I was him, I wouldn't wanna go speak either. I mean, it seems really embarrassing. I mean, he shouldn't be embarrassed, but I understand. You know? Yeah. So by the way, the I'm just reading it right now. It says fourteen years ago, he had a cold, and then he got like a horse a horse voice from the cold. He just never recovered. He went to a doctor, and they said his left vocal cord was par paralyzed, and it's a nerve problem,

And then, like, a maybe five years ago, you're like, oh, this is really bad. I'm pretty sure at this point, he can't talk at all. But if going this is so interesting. Google his name and watch a video of him, and you and any video that's online, it's probably recent enough that you could start hearing his voice I'm not making fun of him, but he sounds like kermit the frog. Like, it's a really weird voice for how he looks. It's definitely been that way for a few years. I think he can still speak, but it's basically it's his vocal cords are, like, partially paralyzed if I remember correctly. Yeah. It's crazy, man. And so if I was him, I wouldn't wanna go speak either. I mean, it seems really embarrassing. I mean, he shouldn't be embarrassed, but I understand. You know? Yeah. So by the way, the I'm just reading it right now. It says fourteen years ago, he had a cold, and then he got like a horse a horse voice from the cold. He just never recovered. He went to a doctor, and they said his left vocal cord was par paralyzed, and it's a nerve problem,

22:06

that's causing your left vocal cord not to move properly anymore.

that's causing your left vocal cord not to move properly anymore.

22:10

Yeah. Like, when I first heard him talk, I was, like, cross the video. He's broken.

Yeah. Like, when I first heard him talk, I was, like, cross the video. He's broken.

22:14

Right. Because he's super soft spoken. Right? So you're like, wow. It's just kinda like It sounds like he's speaking. It sounds like the video's in

Right. Because he's super soft spoken. Right? So you're like, wow. It's just kinda like It sounds like he's speaking. It sounds like the video's in

22:20

Yeah. It almost sound like the video was in slow motion or something. It was really, you know, it's sad. It sucks. Yeah. It's crazy. And so I think it has happened on his right Focal cord too now hashimoto's

Yeah. It almost sound like the video was in slow motion or something. It was really, you know, it's sad. It sucks. Yeah. It's crazy. And so I think it has happened on his right Focal cord too now hashimoto's

22:30

thyroiditis.

thyroiditis.

22:31

That's wild.

That's wild.

22:32

Yeah. It's it's shit. Anyway,

Yeah. It's it's shit. Anyway,

22:34

but, yeah, so if I was him, I wouldn't wanna speak in front of the Senate either. And Ben looked it up, Fiji's title was Head of the Facebook app. So so then the the that's that's one theory, which is it's such bad news as a rebrand. I think one of the cigarette companies rebranded to, altria or Altia or something like that. So it's like it's like reminiscent of that. So, okay, so that's like another theory. And then there's the third theory, which is actually the theory that I subscribe to,

but, yeah, so if I was him, I wouldn't wanna speak in front of the Senate either. And Ben looked it up, Fiji's title was Head of the Facebook app. So so then the the that's that's one theory, which is it's such bad news as a rebrand. I think one of the cigarette companies rebranded to, altria or Altia or something like that. So it's like it's like reminiscent of that. So, okay, so that's like another theory. And then there's the third theory, which is actually the theory that I subscribe to,

22:58

which is this is actually just a mission shift.

which is this is actually just a mission shift.

23:01

And so

And so

23:02

I remember when I worked at Twitch,

I remember when I worked at Twitch,

23:05

and this is the second year. It was it was right before I left. So I was kind of like, you know, basically, I was on paternity leave. Even really working at Twitch at that time. I was on paternity leave, and I was thinking, okay. I think it's time for my next thing.

and this is the second year. It was it was right before I left. So I was kind of like, you know, basically, I was on paternity leave. Even really working at Twitch at that time. I was on paternity leave, and I was thinking, okay. I think it's time for my next thing.

23:18

But I got a phone call from Emmett, who's the CEO.

But I got a phone call from Emmett, who's the CEO.

23:21

And Emmett's great. And, you know, I got a ton of respect for him, and he basically said, hey, I wanna,

And Emmett's great. And, you know, I got a ton of respect for him, and he basically said, hey, I wanna,

23:28

he said, he messaged me something and said, like, hey. Do you have time to talk today? Like, I, wanna bounce something off you. And he he called me and he basically said, you know, there's funny thing has happened, which is that, like, I think eight to ten years ago, very early days of Twitch, we had we set out like this big north star mission,

he said, he messaged me something and said, like, hey. Do you have time to talk today? Like, I, wanna bounce something off you. And he he called me and he basically said, you know, there's funny thing has happened, which is that, like, I think eight to ten years ago, very early days of Twitch, we had we set out like this big north star mission,

23:44

which was a million creators getting paid to create on on the platform.

which was a million creators getting paid to create on on the platform.

23:50

And so it was like one million. He's like, and at that time, we might have had, like, you know, we're in the thousands or tens of thousands or something like that. Like, a million just seemed a million people getting paid, like earning money doing this. It just seemed like wild.

And so it was like one million. He's like, and at that time, we might have had, like, you know, we're in the thousands or tens of thousands or something like that. Like, a million just seemed a million people getting paid, like earning money doing this. It just seemed like wild.

24:02

And so,

And so,

24:04

he's like, you know, so so the million was, like, super far away. He's, like, and then, you know, last year, like, we hit the million. And he's like, this is a really weird feeling. Like, you you hit this ten year goal,

he's like, you know, so so the million was, like, super far away. He's, like, and then, you know, last year, like, we hit the million. And he's like, this is a really weird feeling. Like, you you hit this ten year goal,

24:17

and there's, like, this amazing part of it, which is holy shit. We did it. And then there's this numb part of it, which is like, wait. So, like, now what? What do you do when you hit the thing that you thought was? Like, you know, if it's like when Elon takes a man to Mars,

and there's, like, this amazing part of it, which is holy shit. We did it. And then there's this numb part of it, which is like, wait. So, like, now what? What do you do when you hit the thing that you thought was? Like, you know, if it's like when Elon takes a man to Mars,

24:31

Okay. What's the what's the next step? Right? It's like, and if you get to the moon where you got you gotta start thinking, what do I do now? And so he said, you know, one of the most danger he told me on the phone. He goes, one of the most dangerous things company is achieving your mission. Because you have to reinvent your mission. You have to reinvent yourself and think bigger. He's like, and so he he was like, I wanna brainstorm you some ideas on what that could be, what could be the mission for the company next ten years. And so we had a good, good brainstorm or whatever.

Okay. What's the what's the next step? Right? It's like, and if you get to the moon where you got you gotta start thinking, what do I do now? And so he said, you know, one of the most danger he told me on the phone. He goes, one of the most dangerous things company is achieving your mission. Because you have to reinvent your mission. You have to reinvent yourself and think bigger. He's like, and so he he was like, I wanna brainstorm you some ideas on what that could be, what could be the mission for the company next ten years. And so we had a good, good brainstorm or whatever.

24:55

And,

And,

24:56

And so I think that's what this is. I think Facebook

And so I think that's what this is. I think Facebook

24:58

is now used by, like, everybody with a cell phone. You know, Facebook or one of the Facebook apps. They they The mission was connect, you know, like, connect the world or whatever. They literally did it. They connected the world. Everybody is using, like, not only one, but multiple of their products. So many people Facebook that went Sarah worked there. I think they were sending satellites to India because they just literally needed more people on the web in order to Yeah. They ran out of ran out of people with with internet. And so, like, dude, you know, it's that moment where your your TAM, your total addressable market becomes your actual market share.

is now used by, like, everybody with a cell phone. You know, Facebook or one of the Facebook apps. They they The mission was connect, you know, like, connect the world or whatever. They literally did it. They connected the world. Everybody is using, like, not only one, but multiple of their products. So many people Facebook that went Sarah worked there. I think they were sending satellites to India because they just literally needed more people on the web in order to Yeah. They ran out of ran out of people with with internet. And so, like, dude, you know, it's that moment where your your TAM, your total addressable market becomes your actual market share.

25:31

It's it's insane.

It's it's insane.

25:32

And so,

And so,

25:33

to the point where I remember once we were having lunch with, Alex, the founder of Calm, And he just started cracking up. And I was like, what? He goes, I just realized he's like, dude, think about how many Facebook accounts shut down, they churn just due to death. He's, like, every day. There's probably, like, a million people who just die and stop using the service. And he was just, like, cackling. He's, like, that's insane to me. He's, like, that if you're at that scale, that's how many people. Yeah. That's pretty wild. Literally just die and stop using your service. That's, like, more people than ever have used our product will die today on Facebook.

to the point where I remember once we were having lunch with, Alex, the founder of Calm, And he just started cracking up. And I was like, what? He goes, I just realized he's like, dude, think about how many Facebook accounts shut down, they churn just due to death. He's, like, every day. There's probably, like, a million people who just die and stop using the service. And he was just, like, cackling. He's, like, that's insane to me. He's, like, that if you're at that scale, that's how many people. Yeah. That's pretty wild. Literally just die and stop using your service. That's, like, more people than ever have used our product will die today on Facebook.

26:06

So anyways, I think that this is a mission shift. Basically, I think they achieved the mission one, and it's like, what's the point of the company now? Is it just to make money? And,

So anyways, I think that this is a mission shift. Basically, I think they achieved the mission one, and it's like, what's the point of the company now? Is it just to make money? And,

26:14

I think a lot of people think Zuckerberg's pretty evil. I I actually don't think he's evil. I do think he likes power,

I think a lot of people think Zuckerberg's pretty evil. I I actually don't think he's evil. I do think he likes power,

26:21

as evidenced by, like, you go read those early, like, text messages got leaked of him talking to his buddy at college. And he's like, dude, he's like, you know, these dumb fucks are just giving me all their information or whatever. Like, it sounds really evil, but I think he just liked being kind of like the puppet a little bit.

as evidenced by, like, you go read those early, like, text messages got leaked of him talking to his buddy at college. And he's like, dude, he's like, you know, these dumb fucks are just giving me all their information or whatever. Like, it sounds really evil, but I think he just liked being kind of like the puppet a little bit.

26:35

But fundamentally, I don't think he's money hungry. I don't think he's driven by money.

But fundamentally, I don't think he's money hungry. I don't think he's driven by money.

26:39

And early on, I remember when Facebook IPO, he put something in their prospectus that I really And I think other people kinda rolled their eyes if you just hate everything Facebook does, but I thought it was pretty cool. He goes,

And early on, I remember when Facebook IPO, he put something in their prospectus that I really And I think other people kinda rolled their eyes if you just hate everything Facebook does, but I thought it was pretty cool. He goes,

26:50

we don't build great services to make money.

we don't build great services to make money.

26:53

We make money to build great services.

We make money to build great services.

26:55

And he's like, there's a big import there's an important difference between the two. Yes. We care about money, but we care about money so that we have the profits to invest and building great services to hire the best people who can build the greatest services and the greatest products in the world. And I think that's what they're doing now. He said, They're investing ten billion dollars this year

And he's like, there's a big import there's an important difference between the two. Yes. We care about money, but we care about money so that we have the profits to invest and building great services to hire the best people who can build the greatest services and the greatest products in the world. And I think that's what they're doing now. He said, They're investing ten billion dollars this year

27:12

in their virtual reality, augmented reality stuff for for, like, you know, kind of the metaverse, which is an absurd amount of money to be investing into this. You know, that's like that's what some people think, like, you know,

in their virtual reality, augmented reality stuff for for, like, you know, kind of the metaverse, which is an absurd amount of money to be investing into this. You know, that's like that's what some people think, like, you know,

27:23

the the stuff is gonna be worse someday. If you if you started a company in VR, you'd be hoping it'd be worth ten billion dollars a day. He's investing that as one year's R and D, which is insane.

the the stuff is gonna be worse someday. If you if you started a company in VR, you'd be hoping it'd be worth ten billion dollars a day. He's investing that as one year's R and D, which is insane.

27:32

I wanna talk to you about a bunch of different things, but

I wanna talk to you about a bunch of different things, but

27:35

but I want and I wanna ask you about the real estate guy, your real estate buddy, but someone said they like when we rambled about normal stuff. And I wanna get we can make this really quick. But did you watch UFC on Saturday?

but I want and I wanna ask you about the real estate guy, your real estate buddy, but someone said they like when we rambled about normal stuff. And I wanna get we can make this really quick. But did you watch UFC on Saturday?

27:46

I did. Oh, no. I watched part of it. Yeah. Want chomms out. Okay. So I want it doesn't matter. It doesn't matter if you're in the UFC or not. I want you all to do this. So

I did. Oh, no. I watched part of it. Yeah. Want chomms out. Okay. So I want it doesn't matter. It doesn't matter if you're in the UFC or not. I want you all to do this. So

27:56

few weeks ago, a few months ago. We talked about this woman named Rose Nami Nami Yunas Nami Yunas. Her name is Doug Rose. She's this little white haired lady with, like, a a shaved head. Really cool. And she was muttering to herself, like, I'm the best. I'm the best before the before the fight. And it was inspirational. It was and and then she knocked out this woman and it was, like, inspirational because she's very endearing. She's very cute. Like, there's everything to like about this woman.

few weeks ago, a few months ago. We talked about this woman named Rose Nami Nami Yunas Nami Yunas. Her name is Doug Rose. She's this little white haired lady with, like, a a shaved head. Really cool. And she was muttering to herself, like, I'm the best. I'm the best before the before the fight. And it was inspirational. It was and and then she knocked out this woman and it was, like, inspirational because she's very endearing. She's very cute. Like, there's everything to like about this woman.

28:18

There's this guy who's kind of the same thing but the opposite. So there's this guy that is about to be the best, but he's not the best first. Not the best yet. His name is Kamzat.

There's this guy who's kind of the same thing but the opposite. So there's this guy that is about to be the best, but he's not the best first. Not the best yet. His name is Kamzat.

28:28

Okay? And he's this

Okay? And he's this

28:31

There's, for some reason, there's a huge Checheon,

There's, for some reason, there's a huge Checheon,

28:36

group of UFC fighters, Chechnya, if you don't know, I don't wanna sound like a fool. I'm not incredibly well researched. It's like a subsidiary of Russia. It's a region of Russia. They're mostly, I think, so they're they're they're white and they look white, but they're

group of UFC fighters, Chechnya, if you don't know, I don't wanna sound like a fool. I'm not incredibly well researched. It's like a subsidiary of Russia. It's a region of Russia. They're mostly, I think, so they're they're they're white and they look white, but they're

28:49

devout Muslims

devout Muslims

28:51

and they're Russian. I don't know how, like, if they consider them Russia or not, but we Americans would say, oh, you're just a Russian Muslim.

and they're Russian. I don't know how, like, if they consider them Russia or not, but we Americans would say, oh, you're just a Russian Muslim.

28:57

That's what they look like. And they're known to wrestle. A lot of them are from this area called dagestan where if you imagine your head what Afghanistan looks like, That's kinda what this area looks like, and it's in Russia. And they basically have gone through just a ton of war lately, in the last, like, twenty years, thirty years. So there's this guy named Kamzat, and he had a cleft lip or something like that. So his lip is all crooked. And he is so scary looking.

That's what they look like. And they're known to wrestle. A lot of them are from this area called dagestan where if you imagine your head what Afghanistan looks like, That's kinda what this area looks like, and it's in Russia. And they basically have gone through just a ton of war lately, in the last, like, twenty years, thirty years. So there's this guy named Kamzat, and he had a cleft lip or something like that. So his lip is all crooked. And he is so scary looking.

29:23

And he comes in and he he knows how to speak English now, but his attitude and what he says, he says the same thing. Who do you wanna fight next? And he goes, Oh, brother, I'll smash everyone. I'm going to kill everyone. I'm gonna take their soul.

And he comes in and he he knows how to speak English now, but his attitude and what he says, he says the same thing. Who do you wanna fight next? And he goes, Oh, brother, I'll smash everyone. I'm going to kill everyone. I'm gonna take their soul.

29:35

And he's been saying that this whole time, And he's been in four fights in the UFC, and he's been punching the face one time. What? This weekend, he's just absurd.

And he's been saying that this whole time, And he's been in four fights in the UFC, and he's been punching the face one time. What? This weekend, he's just absurd.

29:44

Which is absurd. This weekend, he fought the best Chinese guy.

Which is absurd. This weekend, he fought the best Chinese guy.

29:48

I forget, last name is Lee. He's just he's a little bit older, but he's considered the best out of China. And he picked him up and he walked over to the side of the cage where Dana was and he yells at Dana. Good off your phone. Watch this. And he gets on top of the guy and chokes him unconscious.

I forget, last name is Lee. He's just he's a little bit older, but he's considered the best out of China. And he picked him up and he walked over to the side of the cage where Dana was and he yells at Dana. Good off your phone. Watch this. And he gets on top of the guy and chokes him unconscious.

30:03

And

And

30:04

Did so and then in the interview afterwards, in the ring, you know, to the ring, he goes, brother, I'm just here to smash everyone and kill people.

Did so and then in the interview afterwards, in the ring, you know, to the ring, he goes, brother, I'm just here to smash everyone and kill people.

30:11

Everyone, brother. I kill everyone. I'm here to kill everyone, brother. I love this. I'll kill everyone. That's all he was saying. And they go, what are you gonna are you gonna fight the number one person? They're gonna have to give me the number one person because I'm gonna kill everyone. No one will be alive.

Everyone, brother. I kill everyone. I'm here to kill everyone, brother. I love this. I'll kill everyone. That's all he was saying. And they go, what are you gonna are you gonna fight the number one person? They're gonna have to give me the number one person because I'm gonna kill everyone. No one will be alive.

30:25

And then he even said something he goes he goes

And then he even said something he goes he goes

30:29

they go, you know, where did you get this mentality or something? He goes, I'm crazy, man. He goes,

they go, you know, where did you get this mentality or something? He goes, I'm crazy, man. He goes,

30:34

I goes, I just he go he goes, you don't he's like, all the best people are crazy. You can't be not crazy and be the best when there's crazy people out there who wanna be the best. And I just thought that's not true. It's absolutely true. He goes, I'm a gang He goes, I'm a gangster. I'm crazy. And I think there's two there's a few things to alert here. The first is

I goes, I just he go he goes, you don't he's like, all the best people are crazy. You can't be not crazy and be the best when there's crazy people out there who wanna be the best. And I just thought that's not true. It's absolutely true. He goes, I'm a gang He goes, I'm a gangster. I'm crazy. And I think there's two there's a few things to alert here. The first is

30:53

I think a lot of that is born. I think a lot of that is just an act that you've turned on because in in his case, I imagine he's seen a lot of tragedy and like fucking war. And he, like, created this tough guy persona in order just to survive, you know, he put me

I think a lot of that is born. I think a lot of that is just an act that you've turned on because in in his case, I imagine he's seen a lot of tragedy and like fucking war. And he, like, created this tough guy persona in order just to survive, you know, he put me

31:06

the second thing is I think you could tell yourself that consistently and you kinda can become it. And the third thing is this these guys, these Zagastani guys, and also the for some reason, this weekend, all Russians won. Peter Yonwan, he's Russian. All these Russian They're crushing it. They've got something in them. I don't know what this Russian attitude is that I've noticed about these guys, but it's this It's this very quiet,

the second thing is I think you could tell yourself that consistently and you kinda can become it. And the third thing is this these guys, these Zagastani guys, and also the for some reason, this weekend, all Russians won. Peter Yonwan, he's Russian. All these Russian They're crushing it. They've got something in them. I don't know what this Russian attitude is that I've noticed about these guys, but it's this It's this very quiet,

31:29

although comes out even though he talks a lot of shit, he's still really quiet. It's this quiet subtle confidence, and I love it. When if I watch them their videos over and over again, Fodor had it, they've got this quiet

although comes out even though he talks a lot of shit, he's still really quiet. It's this quiet subtle confidence, and I love it. When if I watch them their videos over and over again, Fodor had it, they've got this quiet

31:41

confidence, and I'm in love with that. I'm in love with it. Yeah. They have a tenacity that's pretty crazy. The, I was watching, I was going through I was just browsing on TikTok. And this clip came up related

confidence, and I'm in love with that. I'm in love with it. Yeah. They have a tenacity that's pretty crazy. The, I was watching, I was going through I was just browsing on TikTok. And this clip came up related

31:53

that, like, in the NBA, most of the NBA is not like that. Like, there's a, there's not many Russians in the NBA, but b,

that, like, in the NBA, most of the NBA is not like that. Like, there's a, there's not many Russians in the NBA, but b,

32:01

kinda silly. UFC is one of the only sports where people go and say I wanna kill everybody. No. In in any other sport, they don't really say that on in the press conference. Right? They might say trash talk on the field when there's no microphone to pick it up, but in the UFC, they just literally say it to the reporter, the reporter writes it down and publishes the post or whatever, you know, like And it's one of the only sports one of the only sports you can't play.

kinda silly. UFC is one of the only sports where people go and say I wanna kill everybody. No. In in any other sport, they don't really say that on in the press conference. Right? They might say trash talk on the field when there's no microphone to pick it up, but in the UFC, they just literally say it to the reporter, the reporter writes it down and publishes the post or whatever, you know, like And it's one of the only sports one of the only sports you can't play.

32:21

Right. Yeah. Yeah. You can't, like, play it. You know, it's, like, if it's, like, something

Right. Yeah. Yeah. You can't, like, play it. You know, it's, like, if it's, like, something

32:26

something's bad going to happen. Too cool little nuggets here. So early on, the the founding store of the UFC is pretty pretty wild. But it was started by some somebody else. And then Dana White, who's currently the president of the UFC, pretty famous guy. He's like a part of the show, basically.

something's bad going to happen. Too cool little nuggets here. So early on, the the founding store of the UFC is pretty pretty wild. But it was started by some somebody else. And then Dana White, who's currently the president of the UFC, pretty famous guy. He's like a part of the show, basically.

32:39

He goes to every single event. He sits cage side. He's he's every, like, and they do, like, an event in a different place every weekend. And so this guy's out. He's now a billionaire.

He goes to every single event. He sits cage side. He's he's every, like, and they do, like, an event in a different place every weekend. And so this guy's out. He's now a billionaire.

32:48

And he,

And he,

32:49

so and he's a he's a very outspoken guy, like,

so and he's a he's a very outspoken guy, like,

32:53

imagine the commissioner of your favorite sport, you know, they're usually a pretty buttoned up guy. Usually ex lawyer,

imagine the commissioner of your favorite sport, you know, they're usually a pretty buttoned up guy. Usually ex lawyer,

32:58

you know, they they just say, you know, we, as the NFL, are committed to upholding integrity and blah blah blah blah. And Dana White will post, like, oh, this fight's gonna be awesome. And some somebody in an Instagram comment will be like, This fight sucks, or that's too expensive for the pay per view. And then he'll He'll be, like, he'll literally be like, you fucking clown, like, shut up. You fucking clown. And then that's, like, he says that. It's like what what CEO of what company is able to just say that to their potential customers. It's insane. It's a whole sports savage, but he said something early on because

you know, they they just say, you know, we, as the NFL, are committed to upholding integrity and blah blah blah blah. And Dana White will post, like, oh, this fight's gonna be awesome. And some somebody in an Instagram comment will be like, This fight sucks, or that's too expensive for the pay per view. And then he'll He'll be, like, he'll literally be like, you fucking clown, like, shut up. You fucking clown. And then that's, like, he says that. It's like what what CEO of what company is able to just say that to their potential customers. It's insane. It's a whole sports savage, but he said something early on because

33:27

The bet that he made, the investment that they made. They bought the UFC for about two million dollars, and he wasn't his money. He convinced his two kind of childhood friends The Fortitas who own casinos. That's their background. That's how they've made their wealth. Convinced them. Let's buy the UFC, and then they ended up pouring in like fifty or sixty million dollars at a loss. To keep it alive, to promote the thing, and he kept believing, kept believing, kept believing, kept believing. They kept pouring millions and millions of dollars in. And it looked like it was not gonna work. And then it has now since turned around as a public company, and it's, you know, it's it's all working now. They sold it for for, you know, over four billion dollars. So Yeah. I think it and I was and I was looking at it It's a great company. It makes, like, three or four hundred million a year in profit. And they asked him, Dana, what gave you the faith that this business would work when all the evidence just said the guy who the guy who did this before me failed.

The bet that he made, the investment that they made. They bought the UFC for about two million dollars, and he wasn't his money. He convinced his two kind of childhood friends The Fortitas who own casinos. That's their background. That's how they've made their wealth. Convinced them. Let's buy the UFC, and then they ended up pouring in like fifty or sixty million dollars at a loss. To keep it alive, to promote the thing, and he kept believing, kept believing, kept believing, kept believing. They kept pouring millions and millions of dollars in. And it looked like it was not gonna work. And then it has now since turned around as a public company, and it's, you know, it's it's all working now. They sold it for for, you know, over four billion dollars. So Yeah. I think it and I was and I was looking at it It's a great company. It makes, like, three or four hundred million a year in profit. And they asked him, Dana, what gave you the faith that this business would work when all the evidence just said the guy who the guy who did this before me failed.

34:15

Nobody else has done this in America.

Nobody else has done this in America.

34:18

And,

And,

34:19

And you guys are bleeding, like, forty, fifty, sixty million dollars. Why did you continue? He goes, because I get people. And he goes, I understand humans. He goes, Let's say we're out on a playground. There's a football game going on over there. There's a soccer game over here. There's a basketball court over there. People shooting hoops.

And you guys are bleeding, like, forty, fifty, sixty million dollars. Why did you continue? He goes, because I get people. And he goes, I understand humans. He goes, Let's say we're out on a playground. There's a football game going on over there. There's a soccer game over here. There's a basketball court over there. People shooting hoops.

34:36

And I said,

And I said,

34:37

oh my god. That Russian guy's fighting that Chinese guy. Guess where everybody's attention goes. He goes, everybody looks and then everybody runs over to watch the fight. He goes, that's how humans are wired. You can't help but turning and looking when a fight breaks out. And that was the whole, like,

oh my god. That Russian guy's fighting that Chinese guy. Guess where everybody's attention goes. He goes, everybody looks and then everybody runs over to watch the fight. He goes, that's how humans are wired. You can't help but turning and looking when a fight breaks out. And that was the whole, like,

34:54

thesis. That was the the underlying psychological nugget. I loved that. You know, that that that is how simple he was thinking, and he goes, he goes, and he goes, and by the way, this is a sport that transcends

thesis. That was the the underlying psychological nugget. I loved that. You know, that that that is how simple he was thinking, and he goes, he goes, and he goes, and by the way, this is a sport that transcends

35:05

every country. Yeah. Football's huge in America. Go to the UK. Nobody cares. We have fighters who are like the pride of the UK. It's a huge we're huge in in in the UK. We're huge in Australia. We're huge in Africa. We're huge in China. Like, this can get bigger than any one of those sports because we can tap into the global population because fighting one person punching another is a universally known sport. You don't need to even know the rules. It's not like basketball or football or baseball. Like, it's like if I try to watch cricket, I don't know what's going on. I don't know the rules, but with two people are fighting, I understand the premise.

every country. Yeah. Football's huge in America. Go to the UK. Nobody cares. We have fighters who are like the pride of the UK. It's a huge we're huge in in in the UK. We're huge in Australia. We're huge in Africa. We're huge in China. Like, this can get bigger than any one of those sports because we can tap into the global population because fighting one person punching another is a universally known sport. You don't need to even know the rules. It's not like basketball or football or baseball. Like, it's like if I try to watch cricket, I don't know what's going on. I don't know the rules, but with two people are fighting, I understand the premise.

35:36

I get what's going on. And, and it's like, you know, this this historic barbaric thing. So anyways, I love that business side of, of the UFC as well. If you're a UFC person

I get what's going on. And, and it's like, you know, this this historic barbaric thing. So anyways, I love that business side of, of the UFC as well. If you're a UFC person

35:46

that you know I'm talking about, if you're not, that was pretty cool. And this weekend, there's a couple things. There's I'll say it real quick that the main thing is this guy Kamara Usman, African immigrant, comes to America during college, kicks ass, the American dream. He's fighting against,

that you know I'm talking about, if you're not, that was pretty cool. And this weekend, there's a couple things. There's I'll say it real quick that the main thing is this guy Kamara Usman, African immigrant, comes to America during college, kicks ass, the American dream. He's fighting against,

36:00

a devout

a devout

36:01

MAGa trump supporter, so that story is very fun. The second fight is Rose Naomi Eunice who I like. She's finding, the best one from China. She's a they're both amazing. And then the third one is, like, these both Midwest and hardworking guys who are just gonna stand there and bash you. They're just like bangers. They just stand there and bash each other's brains, and so That's the cool fight this weekend.

MAGa trump supporter, so that story is very fun. The second fight is Rose Naomi Eunice who I like. She's finding, the best one from China. She's a they're both amazing. And then the third one is, like, these both Midwest and hardworking guys who are just gonna stand there and bash you. They're just like bangers. They just stand there and bash each other's brains, and so That's the cool fight this weekend.

36:21

Alright. What do you got?

Alright. What do you got?

36:23

Let's do something else. Let's let's switch topics here. I have a you have a couple things on here. Let's do a quick idea, actually.

Let's do something else. Let's let's switch topics here. I have a you have a couple things on here. Let's do a quick idea, actually.

36:29

So,

So,

36:29

so Ben had this idea that I liked. He goes he goes, you know, my brother's a real estate agent, and he goes, real estate agents are really competitive with each other. You know, in in any given city, they're they're fighting for kind of like the pie is this big.

so Ben had this idea that I liked. He goes he goes, you know, my brother's a real estate agent, and he goes, real estate agents are really competitive with each other. You know, in in any given city, they're they're fighting for kind of like the pie is this big.

36:43

You know, it's either my client or yours. There's not a whole lot of,

You know, it's either my client or yours. There's not a whole lot of,

36:47

know, there's not a whole lot of ways for real estate agents to collaborate with each other. Some like to do deals together. Like, if I'm the buy side and you're the sell side, great. We can I'm confident we can get our clients to hammer out a deal. But for the most part, it's a very kind of doggy dog world. All agents are like the sports agents, whatever. But he goes with real estate agencies, like, there's something interesting that that, you know, might be a niche little business

know, there's not a whole lot of ways for real estate agents to collaborate with each other. Some like to do deals together. Like, if I'm the buy side and you're the sell side, great. We can I'm confident we can get our clients to hammer out a deal. But for the most part, it's a very kind of doggy dog world. All agents are like the sports agents, whatever. But he goes with real estate agencies, like, there's something interesting that that, you know, might be a niche little business

37:08

And he goes, and so I called it real estate buddy, which is basically

And he goes, and so I called it real estate buddy, which is basically

37:12

when you're let's say you're a real estate agent in Florida, or right now, California. Your real estate agent, California, and a bunch of people are moving to Texas. That agent in California is not gonna help you find the home in Texas, but maybe I helped you buy your your California home, and you don't know any agents in Texas. So what if I had, basically, a buddy in every state

when you're let's say you're a real estate agent in Florida, or right now, California. Your real estate agent, California, and a bunch of people are moving to Texas. That agent in California is not gonna help you find the home in Texas, but maybe I helped you buy your your California home, and you don't know any agents in Texas. So what if I had, basically, a buddy in every state

37:29

that if my client is moving there, I can pass you to them and and basically I get a share of the commission and they get a free referral free a trusted client, basically, that somebody else has put the time and energy in to build up trust. And so you could create this network of leads, basically,

that if my client is moving there, I can pass you to them and and basically I get a share of the commission and they get a free referral free a trusted client, basically, that somebody else has put the time and energy in to build up trust. And so you could create this network of leads, basically,

37:45

and,

and,

37:46

and partnerships across borders where there actually is a big incentive to collaborate because other one, both sides benefit from this whereas normally it's extremely competitive world. So I thought that's a little interesting of a, of a niche business. Maybe something like that exists. I'm not super deep in that world. Have you ever

and partnerships across borders where there actually is a big incentive to collaborate because other one, both sides benefit from this whereas normally it's extremely competitive world. So I thought that's a little interesting of a, of a niche business. Maybe something like that exists. I'm not super deep in that world. Have you ever

38:03

used bigger pockets? Like to learn, you mean? You

used bigger pockets? Like to learn, you mean? You

38:06

know, Yeah. Do you know what bigger pockets is? The it's like a real estate kind of like media company. And it's like a forum plus podcast. It's a big part about buying real estate.

know, Yeah. Do you know what bigger pockets is? The it's like a real estate kind of like media company. And it's like a forum plus podcast. It's a big part about buying real estate.

38:17

I think that could be potentially a huge business. I don't think it is huge, but I bet it could be. So if you look at the reason I see them all the time is when we look at our podcast rankings, we're, like, on a good week will be, like, ten, eleven, twelve, thirteen, fourteen, fifteen, and the bid business categories on a bad week will be forty fifty.

I think that could be potentially a huge business. I don't think it is huge, but I bet it could be. So if you look at the reason I see them all the time is when we look at our podcast rankings, we're, like, on a good week will be, like, ten, eleven, twelve, thirteen, fourteen, fifteen, and the bid business categories on a bad week will be forty fifty.

38:33

And bigger pockets is, like, always number three. And then they have another one that's, like, number six. And they got another one that's, like, number eleven. Like, they're always in the top ten most listened podcasts. Bigger pockets has three or four of them. And then they got this forum that costs

And bigger pockets is, like, always number three. And then they have another one that's, like, number six. And they got another one that's, like, number eleven. Like, they're always in the top ten most listened podcasts. Bigger pockets has three or four of them. And then they got this forum that costs

38:47

what's free, but you could sign up and get extra stuff. I'm a three hundred dollar a year paying member.

what's free, but you could sign up and get extra stuff. I'm a three hundred dollar a year paying member.

38:53

And I think what these guys are doing is they're, like, built this business

And I think what these guys are doing is they're, like, built this business

38:57

and media of arm or whatever, and then they just use all their cash flow to go and buy more real estate.

and media of arm or whatever, and then they just use all their cash flow to go and buy more real estate.

39:04

It's it's an amazing company. I love bigger pockets. I think if you wanna build a community,

It's it's an amazing company. I love bigger pockets. I think if you wanna build a community,

39:10

this is the company that can make money from it, this style, and you wanna do it, like, with this style where you get a lot of people, these guys are one hunt. This is the model. This is the perfect model on how to do it. Yeah. That's actually a great point because bigger pockets has existed for a while, and it's always been important. The main guy, I think Joshua,

this is the company that can make money from it, this style, and you wanna do it, like, with this style where you get a lot of people, these guys are one hunt. This is the model. This is the perfect model on how to do it. Yeah. That's actually a great point because bigger pockets has existed for a while, and it's always been important. The main guy, I think Joshua,

39:26

Josh Dorkin, or something's name, he sold it. Some point. So I think it I don't know who owns it now. Let me see if I could find out.

Josh Dorkin, or something's name, he sold it. Some point. So I think it I don't know who owns it now. Let me see if I could find out.

39:34

So, basically, he sold the thing, not for a ton, if I remember correctly.

So, basically, he sold the thing, not for a ton, if I remember correctly.

39:39

McCarthy. Not a good thing to sell.

McCarthy. Not a good thing to sell.

39:41

He sold NPE.

He sold NPE.

39:43

And this is such a valuable property. So it was just like a forum.

And this is such a valuable property. So it was just like a forum.

39:46

And, I don't know the full I mean, he could he could raise this is like Angelus. He could raise, like, a massive fund.

And, I don't know the full I mean, he could he could raise this is like Angelus. He could raise, like, a massive fund.

39:53

Yeah. Exactly. And so I think he had, like, a meta there was some story. Like, he had, like, a medical emergency for his kid or something so he had to take time off and then he ended up selling it. I don't know how how it all went down, but I think you could compete with this. I think you could build a better, bigger pockets.

Yeah. Exactly. And so I think he had, like, a meta there was some story. Like, he had, like, a medical emergency for his kid or something so he had to take time off and then he ended up selling it. I don't know how how it all went down, but I think you could compete with this. I think you could build a better, bigger pockets.

40:06

It would be hard.

It would be hard.

40:08

But I I think that they would be extremely valuable. And if you're gonna if you're gonna build a community or a media company in any niche, this is one that I would I would bet on because,

But I I think that they would be extremely valuable. And if you're gonna if you're gonna build a community or a media company in any niche, this is one that I would I would bet on because,

40:19

you know, if you're not gonna go for something new and sexy like crypto or whatever, you know, This is where a lot of money is to be made, and there's always a new batch of people that wanna learn about making money in real estate, how to buy real estate. So there's always a new group of people who are looking to, like, you know, learn, connect, blah blah blah.

you know, if you're not gonna go for something new and sexy like crypto or whatever, you know, This is where a lot of money is to be made, and there's always a new batch of people that wanna learn about making money in real estate, how to buy real estate. So there's always a new group of people who are looking to, like, you know, learn, connect, blah blah blah.

40:36

And, and maybe bigger pockets is pretty, like, established with its crew.

And, and maybe bigger pockets is pretty, like, established with its crew.

40:41

But, you know, who's number if I just said, who's number two behind bigger pockets, certainly there is somebody,

But, you know, who's number if I just said, who's number two behind bigger pockets, certainly there is somebody,

40:45

but I don't think it's as household of a name right now. And I wonder if you could take some other angle and do it. By the way, can you talk Dude, let me let let let me tell you about something that I let me talk about something real quick. Something that you've never

but I don't think it's as household of a name right now. And I wonder if you could take some other angle and do it. By the way, can you talk Dude, let me let let let me tell you about something that I let me talk about something real quick. Something that you've never

40:57

maybe you're about to say what I'm gonna say. A house something that's not a household name and is huge in our little world. There's this group. It's a guy or group of guys called Gangels.

maybe you're about to say what I'm gonna say. A house something that's not a household name and is huge in our little world. There's this group. It's a guy or group of guys called Gangels.

41:07

Is exactly what I was gonna ask you about. Okay. I'm gonna tell you. I'm getting dinner with these guys tonight.

Is exactly what I was gonna ask you about. Okay. I'm gonna tell you. I'm getting dinner with these guys tonight.

41:13

Okay. So Daniels, like, No offense Angels. I I think you guys are wonderful. I've met you. It's a really weird name at first. So I guess it's not spelled this way. I guess it just means gay angel.

Okay. So Daniels, like, No offense Angels. I I think you guys are wonderful. I've met you. It's a really weird name at first. So I guess it's not spelled this way. I guess it just means gay angel.

41:24

Okay. So it's this I think it's one person who started it Lorenzo. I think his name is he's gay, I guess, based off of,

Okay. So it's this I think it's one person who started it Lorenzo. I think his name is he's gay, I guess, based off of,

41:30

doing some research on him. And I think he was a successful entrepreneur. I'm meeting him tonight. So I don't know his whole background, but he started this group called Angels.

doing some research on him. And I think he was a successful entrepreneur. I'm meeting him tonight. So I don't know his whole background, but he started this group called Angels.

41:38

And I believe it was an email list of gay. Well, give give the headline first. Why is this interesting? And then didn't give the background? Yeah. You're right. So it's this group of people or it's this guy who's got this It's not a fun, but it's like a investment group.

And I believe it was an email list of gay. Well, give give the headline first. Why is this interesting? And then didn't give the background? Yeah. You're right. So it's this group of people or it's this guy who's got this It's not a fun, but it's like a investment group.

41:52

And this year alone,

And this year alone,

41:54

the rumors that they're gonna invest around four to five hundred million dollars.

the rumors that they're gonna invest around four to five hundred million dollars.

41:59

And previously

And previously

42:00

they've invested collectively over the past few years, like, three hundred million dollars. So, like, next year, two years, they're total investment is gonna be, like, a billion dollars, which is basically, like, a three billion dollar fund kind of, like, that you invest if you have a three billion dollar fund, I'd imagine you invested over five years. So, like, that's like the numbers we're talking here.

they've invested collectively over the past few years, like, three hundred million dollars. So, like, next year, two years, they're total investment is gonna be, like, a billion dollars, which is basically, like, a three billion dollar fund kind of, like, that you invest if you have a three billion dollar fund, I'd imagine you invested over five years. So, like, that's like the numbers we're talking here.

42:19

And, basically, the way it works. Like a very large

And, basically, the way it works. Like a very large

42:22

this is startup investing. So this is like a very large technology

this is startup investing. So this is like a very large technology

42:26

fund. Very large. One of the bigger. And it seems like a niche French thing. It's like, oh, that's cool. Like, a LGBTQ fund. What do you have? Like, a two million dollar fund? And you're you're investing in, you know, some some cool companies. It's like, no, how are they deploying? How are they getting four hundred million dollars in a year to deploy? And then how are they deploying? I don't think they get this.

fund. Very large. One of the bigger. And it seems like a niche French thing. It's like, oh, that's cool. Like, a LGBTQ fund. What do you have? Like, a two million dollar fund? And you're you're investing in, you know, some some cool companies. It's like, no, how are they deploying? How are they getting four hundred million dollars in a year to deploy? And then how are they deploying? I don't think they get this.

42:44

I don't think they get any money. If you Google, it's it's spelled Gangels like Gain, like g a I n, and then Joel's. Gangels.

I don't think they get any money. If you Google, it's it's spelled Gangels like Gain, like g a I n, and then Joel's. Gangels.

42:52

And if you look at their portfolio, and if you just Google Angels and click news, you'll see all these tech crunch articles that it says, you know, and this company raises money from Adreessen. This, this, this, this, engangels. This, this, this, this, engangels. We'll say for every article. And then you go to their port do you see their portfolio page? Yeah. It's legit. Yeah. Dude, they're in everything. Gachell's isn't everything.

And if you look at their portfolio, and if you just Google Angels and click news, you'll see all these tech crunch articles that it says, you know, and this company raises money from Adreessen. This, this, this, this, engangels. This, this, this, this, engangels. We'll say for every article. And then you go to their port do you see their portfolio page? Yeah. It's legit. Yeah. Dude, they're in everything. Gachell's isn't everything.

43:12

They're in everything. And what they do is they find companies and they write a page about it. And then they,

They're in everything. And what they do is they find companies and they write a page about it. And then they,

43:19

send it out to an email list

send it out to an email list

43:21

and people invest, and they get a twenty percent carry in it. And they,

and people invest, and they get a twenty percent carry in it. And they,

43:27

take also a fee of, like, eight or ten thousand dollars per deal that they take out of that money, and they use that to as their, like, finder's fee so they could pay their lawyers and things like that. And that's the whole business model. And they've got, like, this web of, like, five or six or seven people who will

take also a fee of, like, eight or ten thousand dollars per deal that they take out of that money, and they use that to as their, like, finder's fee so they could pay their lawyers and things like that. And that's the whole business model. And they've got, like, this web of, like, five or six or seven people who will

43:43

also send the deals that Gangels gets access to to their audience. And those people who send it to their audience also get a stake in the of the carry. And that's it's a very simple business model. Are most of the investors gay or that's just the most of the people who started are gay? What's the stick? Can I do it if I'm not gay? Yeah. So here's

also send the deals that Gangels gets access to to their audience. And those people who send it to their audience also get a stake in the of the carry. And that's it's a very simple business model. Are most of the investors gay or that's just the most of the people who started are gay? What's the stick? Can I do it if I'm not gay? Yeah. So here's

44:00

Yeah. So here's the thing. Why it's kinda crazy is it must have started, like, they, like, mostly invested into gay and lesbian and transsexual

Yeah. So here's the thing. Why it's kinda crazy is it must have started, like, they, like, mostly invested into gay and lesbian and transsexual

44:08

or, you know, whatever, l g b d, you know, whatever the the,

or, you know, whatever, l g b d, you know, whatever the the,

44:13

what is it as it

what is it as it

44:14

sorry. I'm not me. L b

sorry. I'm not me. L b

44:17

l just struggling. L g b t q? Yes. Is that it? That's the new I thought there was another one. Intro music. I think maybe you just stumbling over l g b t is is perfect. No. I can just whenever

l just struggling. L g b t q? Yes. Is that it? That's the new I thought there was another one. Intro music. I think maybe you just stumbling over l g b t is is perfect. No. I can just whenever

44:29

l g d b I just can't say it properly.

l g d b I just can't say it properly.

44:32

That.

That.

44:33

So it started with that. That was their thing. But then,

So it started with that. That was their thing. But then,

44:37

like, they invested it, like, they've invested yeah. They invested in Hone, which is the company you and I invested for testosterone.

like, they invested it, like, they've invested yeah. They invested in Hone, which is the company you and I invested for testosterone.

44:43

Yeah. And that's like a pretty masculine male. I guess you could say, like, well, maybe if you're transitioning, you would wanna take testosterone, but,

Yeah. And that's like a pretty masculine male. I guess you could say, like, well, maybe if you're transitioning, you would wanna take testosterone, but,

44:51

they invest in, like, Lyft. So, like, I don't know where, like, how the the l g d whatever. I'm just like Just skip it. L g

they invest in, like, Lyft. So, like, I don't know where, like, how the the l g d whatever. I'm just like Just skip it. L g

45:00

l g b t q thing lines up with the with the whole with the with, like, other other companies, but that was definitely their angle.

l g b t q thing lines up with the with the whole with the with, like, other other companies, but that was definitely their angle.

45:08

And it's not anymore, but it's a great angle because, you know, there's not a lot of gay and lesbian investors, and then they're like, hey, look, that's our whole shtick. Like, let us in, I understand. It totally works.

And it's not anymore, but it's a great angle because, you know, there's not a lot of gay and lesbian investors, and then they're like, hey, look, that's our whole shtick. Like, let us in, I understand. It totally works.

45:19

Do you remember, do you remember when you stopped using gay as a

Do you remember, do you remember when you stopped using gay as a

45:26

as a term for, like, you know, meaning, like, whatever. Like, something is lame or something is stupid. Oh, yeah. In high school. And do you remember what got you to stop or when you realized, like, oh, wait. That's not cool. Just like when I had, like, gay friends, I was like, oh, that's not very nice. Is it? And,

as a term for, like, you know, meaning, like, whatever. Like, something is lame or something is stupid. Oh, yeah. In high school. And do you remember what got you to stop or when you realized, like, oh, wait. That's not cool. Just like when I had, like, gay friends, I was like, oh, that's not very nice. Is it? And,

45:41

and then, like, I talked to my nephews, and they're, like, in the my Sarah's in the Sarah's nephews, and they're, like, fourteen, fifteen, and thirteen. And I was just curious. And I was like, hey, do you guys ever insult someone or does anyone ever insult someone for being gay? And they're like, what do you mean? I'm like, you know, like, do you ever say, like Yeah.

and then, like, I talked to my nephews, and they're, like, in the my Sarah's in the Sarah's nephews, and they're, like, fourteen, fifteen, and thirteen. And I was just curious. And I was like, hey, do you guys ever insult someone or does anyone ever insult someone for being gay? And they're like, what do you mean? I'm like, you know, like, do you ever say, like Yeah.

46:00

Yeah. Like, you know, like, you say, like, hey, man, that's really gay. You're gay. And they go,

Yeah. Like, you know, like, you say, like, hey, man, that's really gay. You're gay. And they go,

46:05

but, like, why is it bad to be gay? And I was like, it's not. You just answered. You just answered my question. Thank you. And and they just it just not part. You know what I mean? When you're kids, when we were younger, that's and it it was crazy. Yeah. It's I don't think young people, like, and that's, insult people for being gay. I think it's pretty crazy. Yeah. I think that means, like, in twenty years, because probably when I was ten, that's, like, what everybody in my school. That's all, you know, that was like a common

but, like, why is it bad to be gay? And I was like, it's not. You just answered. You just answered my question. Thank you. And and they just it just not part. You know what I mean? When you're kids, when we were younger, that's and it it was crazy. Yeah. It's I don't think young people, like, and that's, insult people for being gay. I think it's pretty crazy. Yeah. I think that means, like, in twenty years, because probably when I was ten, that's, like, what everybody in my school. That's all, you know, that was like a common

46:28

thing to say. And so I think that means in twenty years, it went from

thing to say. And so I think that means in twenty years, it went from

46:33

just common and people did it without even thinking to, like, the it would now be kinda disgusting. It would be it's like not even like a it's not even an argument. It's like, wait, why would we do that? Like, I would Dude, I refer to, you know, like, why would I why would I try to use that as an insult? That doesn't make any sense. I have, like, in my head, there's, like, the n word, and then there's, like, the f word. Like, you know what I mean? Like, I would never you know what I mean? If I heard someone say that, I would be, like, flabbergasted. I'd be like, what? It'd be like when I was a kid, it was like the word, like, you know, if you said the word, if there was like the that was like the c word. Now, like, I wouldn't say,

just common and people did it without even thinking to, like, the it would now be kinda disgusting. It would be it's like not even like a it's not even an argument. It's like, wait, why would we do that? Like, I would Dude, I refer to, you know, like, why would I why would I try to use that as an insult? That doesn't make any sense. I have, like, in my head, there's, like, the n word, and then there's, like, the f word. Like, you know what I mean? Like, I would never you know what I mean? If I heard someone say that, I would be, like, flabbergasted. I'd be like, what? It'd be like when I was a kid, it was like the word, like, you know, if you said the word, if there was like the that was like the c word. Now, like, I wouldn't say,

47:07

ask the British people. Australian people, they say it.

ask the British people. Australian people, they say it.

47:12

Yes. But, like, it's, yeah, it is kinda crazy how that how it's changed. I mean, obviously, good. But, yeah, I remember as a kid. I'm what we used to have a shout out time. And then

Yes. But, like, it's, yeah, it is kinda crazy how that how it's changed. I mean, obviously, good. But, yeah, I remember as a kid. I'm what we used to have a shout out time. And then

47:20

The person who first told me, like, hey, by the way, you know, that's not cool. Right?

The person who first told me, like, hey, by the way, you know, that's not cool. Right?

47:24

I was

I was

47:25

it was this guy who who actually just just, I think, yesterday or two days ago or something. The news came out that he's engaged. He's gay, and he's engaged to

it was this guy who who actually just just, I think, yesterday or two days ago or something. The news came out that he's engaged. He's gay, and he's engaged to

47:34

to this guy. They's been dating for eleven years. So the actor,

to this guy. They's been dating for eleven years. So the actor,

47:38

he,

he,

47:40

when I was a kid, in a movie, and he was my older brother in the movie. And so we, like, would hang out on the set all the time. And I remember saying it when, whatever I was just calling trying to say something was stupid or lame or whatever weird. I don't know what I was trying to say. I was just a little kid. It was probably, like, in sixth grade or something. And he was just like,

when I was a kid, in a movie, and he was my older brother in the movie. And so we, like, would hang out on the set all the time. And I remember saying it when, whatever I was just calling trying to say something was stupid or lame or whatever weird. I don't know what I was trying to say. I was just a little kid. It was probably, like, in sixth grade or something. And he was just like,

47:58

he was the first person that had ever even brought my attention to me. He he goes, you know, that's not, like, you shouldn't say that when you just mean something's, like, weird or not cool.

he was the first person that had ever even brought my attention to me. He he goes, you know, that's not, like, you shouldn't say that when you just mean something's, like, weird or not cool.

48:05

Like, he shouldn't say gay, and you should say something else. And he wasn't out that time. I don't know if he even knew at the time, but he brought that to my attention. And I felt I remember feeling so dumb because I looked up to this guy. I thought he was so cool, and I was so nerdy nice being upset with yeah. He was totally nice. He kinda, like, we're just hanging out. Big brother to you. Big brother me. He was just like, yo, like, by the way, like, you know, you shouldn't do that. Like, think about it. Oh, blah, and I was like, that makes total sense. Like, I never even thought about this. Like, And and and that time, and even in my my world where I lived, Houston, Texas, it's not like even, like, I went back. It's not like I was the last one to know. Nobody even really thought about he was, like, in Hollywood, and I think it was, like, you know, people on the West Coast for people on the coast tend to be, like, a little more, like, kind of forward and liberal and progressive with that type of stuff. So, so I remember hearing that and being like, oh, man, I just made a fool of myself. I'm like, yeah, that's silly. I don't know why I do that. And I just stopped after that. And so, you know, it came full circle.

Like, he shouldn't say gay, and you should say something else. And he wasn't out that time. I don't know if he even knew at the time, but he brought that to my attention. And I felt I remember feeling so dumb because I looked up to this guy. I thought he was so cool, and I was so nerdy nice being upset with yeah. He was totally nice. He kinda, like, we're just hanging out. Big brother to you. Big brother me. He was just like, yo, like, by the way, like, you know, you shouldn't do that. Like, think about it. Oh, blah, and I was like, that makes total sense. Like, I never even thought about this. Like, And and and that time, and even in my my world where I lived, Houston, Texas, it's not like even, like, I went back. It's not like I was the last one to know. Nobody even really thought about he was, like, in Hollywood, and I think it was, like, you know, people on the West Coast for people on the coast tend to be, like, a little more, like, kind of forward and liberal and progressive with that type of stuff. So, so I remember hearing that and being like, oh, man, I just made a fool of myself. I'm like, yeah, that's silly. I don't know why I do that. And I just stopped after that. And so, you know, it came full circle.

48:57

Yesterday. But anyways, we can do another another topic. What else you got? Alright. Let's do it one more.

Yesterday. But anyways, we can do another another topic. What else you got? Alright. Let's do it one more.

49:04

Alright. I'm gonna tell you about,

Alright. I'm gonna tell you about,

49:07

actually, do you have one you wanna do? You want me to go? Let's do this one that's about companies. So I've had this idea. I I I don't even know what it is, but I was reading that tech, Tesla was doing something called giga fest. Do you know what giga fest is?

actually, do you have one you wanna do? You want me to go? Let's do this one that's about companies. So I've had this idea. I I I don't even know what it is, but I was reading that tech, Tesla was doing something called giga fest. Do you know what giga fest is?

49:21

Yes. So, basically, if I remember correctly, they and a lot of people, like, liberal media got angry because they're, like, Tesla throwing a a festival on the during a pandemic, but basically they rented out a town in Germany and they're doing, like, a conference or a festival.

Yes. So, basically, if I remember correctly, they and a lot of people, like, liberal media got angry because they're, like, Tesla throwing a a festival on the during a pandemic, but basically they rented out a town in Germany and they're doing, like, a conference or a festival.

49:38

And, like, what's happening at it? Is it, like, drinking in music, or is it, like, car

And, like, what's happening at it? Is it, like, drinking in music, or is it, like, car

49:43

technical stuff? Do you know?

technical stuff? Do you know?

49:46

I have no idea. So okay. Honestly, it doesn't even matter what it was. I just saw the name and I thought, oh, man, Tesla's doing another smart thing. Like, They basically took Oktoberfest,

I have no idea. So okay. Honestly, it doesn't even matter what it was. I just saw the name and I thought, oh, man, Tesla's doing another smart thing. Like, They basically took Oktoberfest,

49:56

and they just rebranded it for their thing. And it's gonna I I assumed it's gonna be some combination of, like, fun

and they just rebranded it for their thing. And it's gonna I I assumed it's gonna be some combination of, like, fun

50:02

as well at, like, you know, between music and food and drinks and all that, as well as, like, you know, things that are relevant to, you know, building cool cars and then recruiting talent and just building the brand and having people have a great experience with the brand. And I started thinking,

as well at, like, you know, between music and food and drinks and all that, as well as, like, you know, things that are relevant to, you know, building cool cars and then recruiting talent and just building the brand and having people have a great experience with the brand. And I started thinking,

50:16

why don't more companies do this? And my first thought, well, certainly, they're not the only ones. And I started thinking about other examples this. So there's, like, the Macy's Day parade, which I I don't even know, like, what how that got invented. I don't I don't know the backstory. But since I was a I was a kid, I remember that there's always the Macy's Day parade on TV.

why don't more companies do this? And my first thought, well, certainly, they're not the only ones. And I started thinking about other examples this. So there's, like, the Macy's Day parade, which I I don't even know, like, what how that got invented. I don't I don't know the backstory. But since I was a I was a kid, I remember that there's always the Macy's Day parade on TV.

50:33

And it's like, why did Macy's get in on that? Or we've talked about michelin star restaurants. Right? Michelin tires,

And it's like, why did Macy's get in on that? Or we've talked about michelin star restaurants. Right? Michelin tires,

50:39

you know, the tire company basically inventing a a food restaurant ranking system

you know, the tire company basically inventing a a food restaurant ranking system

50:44

so that you would have a reason to go drive,

so that you would have a reason to go drive,

50:47

you know, far out places to go try these amazing restaurants. They create a demand for for for driving long distances. Through the Michelin Star, and they just got their name and and all that.

you know, far out places to go try these amazing restaurants. They create a demand for for for driving long distances. Through the Michelin Star, and they just got their name and and all that.

50:56

And, and, you know, there's the Forbes thirty under thirty list. And then there's, like, in San Francisco every year, if you live in San Francisco, you know, Dreamforce.

And, and, you know, there's the Forbes thirty under thirty list. And then there's, like, in San Francisco every year, if you live in San Francisco, you know, Dreamforce.

51:04

It's this, like,

It's this, like,

51:06

full, like, kinda it shuts down half the city and there's sort of, like, a parade, and there's, like, big bands like YouTube come and perform, but it's like for the most boring thing, it's like a sales CRM. Dude, do you wanna know why peep most people more people don't do this? Yeah. I think a lot of people actually try, and it just doesn't work. Alright. So,

full, like, kinda it shuts down half the city and there's sort of, like, a parade, and there's, like, big bands like YouTube come and perform, but it's like for the most boring thing, it's like a sales CRM. Dude, do you wanna know why peep most people more people don't do this? Yeah. I think a lot of people actually try, and it just doesn't work. Alright. So,

51:23

the Fortune five hundred,

the Fortune five hundred,

51:25

Fortune five hundred is that basically just means the top five hundred companies in the world. At this point, do you even think fortune five hundred means fortune magazine?

Fortune five hundred is that basically just means the top five hundred companies in the world. At this point, do you even think fortune five hundred means fortune magazine?

51:35

No. Right. Sometimes it does over, overtake the brand. Like Michelin Michelin Star means more to me than Michelin Tires.

No. Right. Sometimes it does over, overtake the brand. Like Michelin Michelin Star means more to me than Michelin Tires.

51:41

Do you when you think, have you ever

Do you when you think, have you ever

51:45

shopped at a Macy's?

shopped at a Macy's?

51:46

Of course. I've I've shopped at a Macy's in horror. Yeah. Have you been out of Macy's in twenty years?

Of course. I've I've shopped at a Macy's in horror. Yeah. Have you been out of Macy's in twenty years?

51:51

Not ten. Yeah. Ten years is probably cut off. So

Not ten. Yeah. Ten years is probably cut off. So

51:54

a lot of so there's one. I think a lot of times people do this I always work with, like, creative people and

a lot of so there's one. I think a lot of times people do this I always work with, like, creative people and

52:01

maybe I'm just sometimes a pessimist around this stuff. A lot of times they get give me these ideas and I'm like, this is just fucking stupid, and I don't think this is gonna increase sales. I'm just trying to survive at the moment.

maybe I'm just sometimes a pessimist around this stuff. A lot of times they get give me these ideas and I'm like, this is just fucking stupid, and I don't think this is gonna increase sales. I'm just trying to survive at the moment.

52:11

And

And

52:13

and it doesn't work like this now. Agree. It's not for when you're in survival mode, which is where, well, I spent most of my career in startups is, like,

and it doesn't work like this now. Agree. It's not for when you're in survival mode, which is where, well, I spent most of my career in startups is, like,

52:21

you're you're not in survival mode, or you're in survival mode, If you don't turn if you don't make this work, it's gonna just die. So you don't have time to plan a parade with a music festival and, like, all the stuff. It it wouldn't make any sense. And here's the other reason why this isn't a good idea, though.

you're you're not in survival mode, or you're in survival mode, If you don't turn if you don't make this work, it's gonna just die. So you don't have time to plan a parade with a music festival and, like, all the stuff. It it wouldn't make any sense. And here's the other reason why this isn't a good idea, though.

52:36

I'm sure this isn't a good idea a lot of times because most companies, they're just fucking lame. Like, Imagine, like,

I'm sure this isn't a good idea a lot of times because most companies, they're just fucking lame. Like, Imagine, like,

52:44

I'm trying to think, like, just, like,

I'm trying to think, like, just, like,

52:47

this window blind company hunter Douglas. Like, they're gonna have, like, what, a blind fest. Like, I don't know. I mean, I guess, I think there's some cool shit. Like, you know Blentech?

this window blind company hunter Douglas. Like, they're gonna have, like, what, a blind fest. Like, I don't know. I mean, I guess, I think there's some cool shit. Like, you know Blentech?

52:58

The blender? Have you heard of BlendTech? The blender, and they had Will It blend. That was awesome. I loved Will it blend. Do you remember that YouTube state channel? Yeah. Yeah. Of course.

The blender? Have you heard of BlendTech? The blender, and they had Will It blend. That was awesome. I loved Will it blend. Do you remember that YouTube state channel? Yeah. Yeah. Of course.

53:07

I love Will at Blend. But a lot of stuff is just lame, and I don't wanna celebrate it. Now a few boring things that I think could work is,

I love Will at Blend. But a lot of stuff is just lame, and I don't wanna celebrate it. Now a few boring things that I think could work is,

53:17

what's that vacuum company? Everyone loves Dyson. Dyson? Yeah. Dude, I'm I'm about to I'm, like, been staying up at night. Wondering if I'm gonna buy one of these seven hundred dollar vacuums. Have you ever used one of them? The handheld one?

what's that vacuum company? Everyone loves Dyson. Dyson? Yeah. Dude, I'm I'm about to I'm, like, been staying up at night. Wondering if I'm gonna buy one of these seven hundred dollar vacuums. Have you ever used one of them? The handheld one?

53:29

Yeah. It's like a whole amazing one. Yeah. I have that one. It's amazing. Everyone, you you have one, did you pay seven hundred bucks for feel so satisfying, dude. I feel like I get seven hundred bucks of value every time I I use it.

Yeah. It's like a whole amazing one. Yeah. I have that one. It's amazing. Everyone, you you have one, did you pay seven hundred bucks for feel so satisfying, dude. I feel like I get seven hundred bucks of value every time I I use it.

53:40

So, like, Dyson has, like, is, like, boring and and I dig, I would do that.

So, like, Dyson has, like, is, like, boring and and I dig, I would do that.

53:45

I can't I'll have to think of, like, what else is, like, boring and awesome. But, dude, any any company could do this. All you have to do is attach your boring name to awesomeness

I can't I'll have to think of, like, what else is, like, boring and awesome. But, dude, any any company could do this. All you have to do is attach your boring name to awesomeness

53:53

and it does work. It does work to an extent. Now it's not gonna turn a bad company into a good company,

and it does work. It does work to an extent. Now it's not gonna turn a bad company into a good company,

53:58

but it does take a boring company and make them slightly less boring. It makes them more relevant. And in general, I just feel like those same dollars just go further. So, like, I see so many dumb billboards

but it does take a boring company and make them slightly less boring. It makes them more relevant. And in general, I just feel like those same dollars just go further. So, like, I see so many dumb billboards

54:08

or,

or,

54:09

just like useless events or useless, like, ads,

just like useless events or useless, like, ads,

54:13

you know, on the all over the internet. And I just sort of think, man, you know, for, like, two hundred thousand dollars, you can throw, like, a whole music festival. You can you can do, like, some amazing things with two hundred thousand dollars, and that's what they'll spend about. I don't wanna go to, like,

you know, on the all over the internet. And I just sort of think, man, you know, for, like, two hundred thousand dollars, you can throw, like, a whole music festival. You can you can do, like, some amazing things with two hundred thousand dollars, and that's what they'll spend about. I don't wanna go to, like,

54:27

Florock or Clorox bleach and imagine dragons. Like, I just don't give a shit.

Florock or Clorox bleach and imagine dragons. Like, I just don't give a shit.

54:33

You you know what I mean? You might.

You you know what I mean? You might.

54:35

Did you wanna go to a tire restaurants reviewed a tire a tire company restaurant review reviews? No. You you didn't make sure. Maybe, but, like, when I think of, like, like,

Did you wanna go to a tire restaurants reviewed a tire a tire company restaurant review reviews? No. You you didn't make sure. Maybe, but, like, when I think of, like, like,

54:44

Clorox and, like, the killers.

Clorox and, like, the killers.

54:47

Like, I don't think, like, I'm gonna buy more bleach.

Like, I don't think, like, I'm gonna buy more bleach.

54:51

Dude, mister Bright's side? Although, maybe. Maybe. I don't know. That's a good point. Walk right into that one. I don't know. I'm not sure if if it could work. Maybe but I think and I also think a lot of those things, I don't think they're as successful often. Like, whenever I was thinking of, like, fortune five hundred or Michelin, I'm like,

Dude, mister Bright's side? Although, maybe. Maybe. I don't know. That's a good point. Walk right into that one. I don't know. I'm not sure if if it could work. Maybe but I think and I also think a lot of those things, I don't think they're as successful often. Like, whenever I was thinking of, like, fortune five hundred or Michelin, I'm like,

55:07

I'm fucking that don't associate that with the magazine. The magazine's still gonna go bankrupt anytime.

I'm fucking that don't associate that with the magazine. The magazine's still gonna go bankrupt anytime.

55:12

So anyway I don't know. Like, I think my Victoria Secret fashion show is a good example also of, like, going overboard on these kind of events and, like, just put your you're not directly trying to sell your thing. You're creating a spectacle. You're attracting the type of people you want. Like, for example,

So anyway I don't know. Like, I think my Victoria Secret fashion show is a good example also of, like, going overboard on these kind of events and, like, just put your you're not directly trying to sell your thing. You're creating a spectacle. You're attracting the type of people you want. Like, for example,

55:29

we have an ad budget for this podcast where they're like, dude, HubSpot just great. They're generous. They're like, you guys are in our our hubs, HubSpot podcast network. We wanna help you grow. So they gave us a little bit a little bit of cash. A lot of money. And I can't think of a thing to do with it. Exactly. Because and what what's the plan right now? The plan is to go spend a shit ton of it on Spotify ads.

we have an ad budget for this podcast where they're like, dude, HubSpot just great. They're generous. They're like, you guys are in our our hubs, HubSpot podcast network. We wanna help you grow. So they gave us a little bit a little bit of cash. A lot of money. And I can't think of a thing to do with it. Exactly. Because and what what's the plan right now? The plan is to go spend a shit ton of it on Spotify ads.

55:50

Right? And that might work. And, and other podcasts.

Right? And that might work. And, and other podcasts.

55:53

And other podcast platforms. And that might work. I don't know. We'll see. I what do you wanna do? Work very poorly. So I'm saying with that same amount of money. Can I say how much money or no?

And other podcast platforms. And that might work. I don't know. We'll see. I what do you wanna do? Work very poorly. So I'm saying with that same amount of money. Can I say how much money or no?

56:03

Hundreds of thousands of dollars a quarter. Hundreds of thousands of dollars a year. Maybe maybe we could say, like, in the range of a million dollars a year. Right. So I don't know. Like, let's take our audience. Our audience is kind of this hustler type mindset. Our our audience is this person who likes to. They like investing. They like building shit. They wanna make money.

Hundreds of thousands of dollars a quarter. Hundreds of thousands of dollars a year. Maybe maybe we could say, like, in the range of a million dollars a year. Right. So I don't know. Like, let's take our audience. Our audience is kind of this hustler type mindset. Our our audience is this person who likes to. They like investing. They like building shit. They wanna make money.

56:21

They they like hearing about billion dollars companies and billionaires and things like that. Like, what could we do that would just get, I don't know. Like, if if we got fifty thousand people to pay attention to something, I think that would be a huge win. Right? So what would be a

They they like hearing about billion dollars companies and billionaires and things like that. Like, what could we do that would just get, I don't know. Like, if if we got fifty thousand people to pay attention to something, I think that would be a huge win. Right? So what would be a

56:36

either an event or a stunt or something that's of service to people, the equivalent of what Red Bull did. Right? Like, Red Bull was like, dude, we're we're an energy drink. We're all about sort of like, you know, this is kinda bad ass lifestyle. Alright. We're gonna put a guy in a wing suit. We're gonna take a guy, like, what? What can we do though?

either an event or a stunt or something that's of service to people, the equivalent of what Red Bull did. Right? Like, Red Bull was like, dude, we're we're an energy drink. We're all about sort of like, you know, this is kinda bad ass lifestyle. Alright. We're gonna put a guy in a wing suit. We're gonna take a guy, like, what? What can we do though?

56:53

Well, this is I've lost, like, thinking about this. I don't know. Like, I just need one.

Well, this is I've lost, like, thinking about this. I don't know. Like, I just need one.

56:58

Okay. Let me think of one. I think that we could do,

Okay. Let me think of one. I think that we could do,

57:02

What are people who are in start ups what are people who are into building businesses? What are they what are they super into? That that's I've gone through this mental exercise and I'm it's a I got okay. I have a I have a dumb simple

What are people who are in start ups what are people who are into building businesses? What are they what are they super into? That that's I've gone through this mental exercise and I'm it's a I got okay. I have a I have a dumb simple

57:15

one. I remember these people set up a

one. I remember these people set up a

57:18

head shots,

head shots,

57:19

although your computer screen is like covering your face or something. Oh, there you go.

although your computer screen is like covering your face or something. Oh, there you go.

57:24

I remember

I remember

57:25

this

this

57:27

like, a fitness company, did this they they parked their van outside of the,

like, a fitness company, did this they they parked their van outside of the,

57:31

Salesforce Tower and everybody who's coming in, they're, like, wanna get your body scanned real quick or do, like, this BMI test to do this test? Oh, yeah. Body sack loved it. They just hired hired two people to stand outside the fucking, like, tower. They just got a bunch of people in and they, like, while they were there, they guys said, what is this all about? Who's doing this? Why do I get this free thing? And, they got to learn about their, learn about their body while then being sold into, like, signing up for these scans and personal training and a gym membership after that. And, I saw somebody else do this with head shots. They're like, you know what? Like, Your picture online just, like, looks like shit. Sean, but what are we gonna do?

Salesforce Tower and everybody who's coming in, they're, like, wanna get your body scanned real quick or do, like, this BMI test to do this test? Oh, yeah. Body sack loved it. They just hired hired two people to stand outside the fucking, like, tower. They just got a bunch of people in and they, like, while they were there, they guys said, what is this all about? Who's doing this? Why do I get this free thing? And, they got to learn about their, learn about their body while then being sold into, like, signing up for these scans and personal training and a gym membership after that. And, I saw somebody else do this with head shots. They're like, you know what? Like, Your picture online just, like, looks like shit. Sean, but what are we gonna do?

58:05

What's that?

What's that?

58:06

So what do you wanna do for us? Yeah. So I'm saying we could come up with something where let's say we had I don't know if you've ever seen those, like, three three sixty degree cameras.

So what do you wanna do for us? Yeah. So I'm saying we could come up with something where let's say we had I don't know if you've ever seen those, like, three three sixty degree cameras.

58:14

You can rent these things for, like, a thousand dollars. We could have a pop up in a city in in in New York. And all you gotta do is if you show that you're subscribed to the pod, you can get a free epic headshot done for you. And we just pop them up, you know, near downtown where a bunch of people live. And that thing would cost us, you know, I don't know, three grand total for the day, but might have, like, a thousand people have, like, a unique experience or two thousand people have a unique experience, or maybe we can have, like, a blimp going over, yeah, going over Miami. And the blimp is gonna, you know, air drop, you know, some, like, cash or the blimp is gonna display some QR code or something like that, and there's a giveaway inside. I don't know. Like, gonna drop, make million dollar bills. Yeah. Some kind of stunt or whatever. Like, let's say, something that's, like, on brand first.

You can rent these things for, like, a thousand dollars. We could have a pop up in a city in in in New York. And all you gotta do is if you show that you're subscribed to the pod, you can get a free epic headshot done for you. And we just pop them up, you know, near downtown where a bunch of people live. And that thing would cost us, you know, I don't know, three grand total for the day, but might have, like, a thousand people have, like, a unique experience or two thousand people have a unique experience, or maybe we can have, like, a blimp going over, yeah, going over Miami. And the blimp is gonna, you know, air drop, you know, some, like, cash or the blimp is gonna display some QR code or something like that, and there's a giveaway inside. I don't know. Like, gonna drop, make million dollar bills. Yeah. Some kind of stunt or whatever. Like, let's say, something that's, like, on brand first.

58:57

I've just been going through this and I'm like, what is worth pulling off? Like, these are bad ideas. I gotta admit. The ideas I had just now are bad ideas, but I feel like if I brainstorm for an hour,

I've just been going through this and I'm like, what is worth pulling off? Like, these are bad ideas. I gotta admit. The ideas I had just now are bad ideas, but I feel like if I brainstorm for an hour,

59:07

which I'm gonna do. I feel like we come up with a great idea, and it's a better use than than the ads.

which I'm gonna do. I feel like we come up with a great idea, and it's a better use than than the ads.

59:13

I'll do the same. I think I think requires both, to be honest. And I'll do the same. I think and this is like a good example of whenever I talk to people and they're like, well, I'll start this company once I get funding. I'm like, if you had the money, you wouldn't even know what to do. Trust me. The money's not the issue. Right. And that's how I feel right now. I'm on Yes. The marketing opportunity is not the issue.

I'll do the same. I think I think requires both, to be honest. And I'll do the same. I think and this is like a good example of whenever I talk to people and they're like, well, I'll start this company once I get funding. I'm like, if you had the money, you wouldn't even know what to do. Trust me. The money's not the issue. Right. And that's how I feel right now. I'm on Yes. The marketing opportunity is not the issue.

59:32

Yeah. I'm like, we got the money. We got the people. I just don't know, like, what he which is kinda fucked up. Remit Ramit talks to people about this all the time. He's like, once you're rich, what are you gonna do? And people actually struggle with this all the time. Right. I struggle with it. I had this, phrase. I used to say at our start up, which is, you can always run out of money, but you can never declare creative bankruptcy And that was that was always my rule. It's like,

Yeah. I'm like, we got the money. We got the people. I just don't know, like, what he which is kinda fucked up. Remit Ramit talks to people about this all the time. He's like, once you're rich, what are you gonna do? And people actually struggle with this all the time. Right. I struggle with it. I had this, phrase. I used to say at our start up, which is, you can always run out of money, but you can never declare creative bankruptcy And that was that was always my rule. It's like,

59:53

I cannot have a conversation with somebody who says, I I can't think of an idea. I don't know what else we could do. It's like, you've declared creative bankruptcy, and, like, now you must go out that door and never return again. And and, and, you know, this is my rule. So even if those guys had outside I don't declare bankruptcy.

I cannot have a conversation with somebody who says, I I can't think of an idea. I don't know what else we could do. It's like, you've declared creative bankruptcy, and, like, now you must go out that door and never return again. And and, and, you know, this is my rule. So even if those guys had outside I don't declare bankruptcy.

01:00:10

Those guys had outside magazine asked us if we wanted to do the adventure. I don't think you replied yet, by the way. Not yet. Yeah. I sent you. Do you see it? Okay. And they're like, well, what else? They're like, what else do you wanna do? And I'm like,

Those guys had outside magazine asked us if we wanted to do the adventure. I don't think you replied yet, by the way. Not yet. Yeah. I sent you. Do you see it? Okay. And they're like, well, what else? They're like, what else do you wanna do? And I'm like,

01:00:20

oh, I I I have no idea. I I I feel like such a punk. I can't think when, like, they're like, well, we can go anywhere as long as you're there and back in three days. I can't think of a thing.

oh, I I I have no idea. I I I feel like such a punk. I can't think when, like, they're like, well, we can go anywhere as long as you're there and back in three days. I can't think of a thing.

01:00:32

It's fucked up. Like, maybe I was a loser. Who does our audience look up to Warren Buffett? Like, he auctions off his, like, lunch thing every year for, like, a hundred grand or whatever. It's like, dude. That's it. There's no way. It's only a hundred grand. I think it is. It might even be less, but, like, I know, like Andrew Wilkinson did his. I think it was, like, was, like, I don't know, two grand or something to get lunch with them. You know how many people would wanna do that? Like, we could just host these. We could get people to, like, and be able to hang out. Have a have a lunch with Jamath or something like that. We could do a giveaway that is we spend the money here, but then we dangle that in front of people in order to get them interested and excited about what we're doing. Now those are kind of disconnected to what we're doing, but

It's fucked up. Like, maybe I was a loser. Who does our audience look up to Warren Buffett? Like, he auctions off his, like, lunch thing every year for, like, a hundred grand or whatever. It's like, dude. That's it. There's no way. It's only a hundred grand. I think it is. It might even be less, but, like, I know, like Andrew Wilkinson did his. I think it was, like, was, like, I don't know, two grand or something to get lunch with them. You know how many people would wanna do that? Like, we could just host these. We could get people to, like, and be able to hang out. Have a have a lunch with Jamath or something like that. We could do a giveaway that is we spend the money here, but then we dangle that in front of people in order to get them interested and excited about what we're doing. Now those are kind of disconnected to what we're doing, but

01:01:10

I refuse to declare creative bankruptcy as my my answer.

I refuse to declare creative bankruptcy as my my answer.

01:01:14

We just gotta think about it. I because this it's been bothering me as well, where I'm like,

We just gotta think about it. I because this it's been bothering me as well, where I'm like,

01:01:20

what what should we do? Because I If you're listening to this, Imagine this. We have hundreds of thousands of dollars a budget,

what what should we do? Because I If you're listening to this, Imagine this. We have hundreds of thousands of dollars a budget,

01:01:28

and we would we want a whole bunch more people to, subscribe to the podcast

and we would we want a whole bunch more people to, subscribe to the podcast

01:01:33

and just get down with the mission. Like, realize that there's a cool podcast out there that they might like. The reason you like it, there's a whole bunch of other people that would like it for that same exact reason. They just don't listen to it yet. They'd never heard it. They don't know that they should try it. And so how would you turn hundreds of thousands of dollars into hundreds of thousands of subscribers is the question?

and just get down with the mission. Like, realize that there's a cool podcast out there that they might like. The reason you like it, there's a whole bunch of other people that would like it for that same exact reason. They just don't listen to it yet. They'd never heard it. They don't know that they should try it. And so how would you turn hundreds of thousands of dollars into hundreds of thousands of subscribers is the question?

01:01:51

And,

And,

01:01:52

And so, you know, if you have ideas, obviously, my ideas kinda suck, Sam's refusing to have an idea right now. So we need we need ideas.

And so, you know, if you have ideas, obviously, my ideas kinda suck, Sam's refusing to have an idea right now. So we need we need ideas.

01:01:59

Ben, what do you think we should do?

Ben, what do you think we should do?

01:02:04

This is, like, the teacher calls on you, the worst possible. No. No. No. This is good because I was actually talking about this this morning with

This is, like, the teacher calls on you, the worst possible. No. No. No. This is good because I was actually talking about this this morning with

01:02:10

Darren and Jonathan. But,

Darren and Jonathan. But,

01:02:13

it's hard. Right? It's hard. Here's here's one idea that we had was

it's hard. Right? It's hard. Here's here's one idea that we had was

01:02:16

we had this,

we had this,

01:02:18

TikTok go not viral, but it did well on TikTok.

TikTok go not viral, but it did well on TikTok.

01:02:21

Do you see that? Sean? No. What what was it?

Do you see that? Sean? No. What what was it?

01:02:24

It was a Rob Dear thing.

It was a Rob Dear thing.

01:02:27

What's his name? Jacob? Like, texted me on Saturday night and he was like, hey, made this and posted on TikTok. Got like a hundred thousand views. Yeah. Which is like good. So what we were saying is if we just put up ten or twenty thousand dollars and just said, Hey, we're gonna put out the video files from my first million. Anyone can access the raw video files.

What's his name? Jacob? Like, texted me on Saturday night and he was like, hey, made this and posted on TikTok. Got like a hundred thousand views. Yeah. Which is like good. So what we were saying is if we just put up ten or twenty thousand dollars and just said, Hey, we're gonna put out the video files from my first million. Anyone can access the raw video files.

01:02:45

And,

And,

01:02:46

if you wanna make content for us, great. And at the end of the month, we'll give ten or twenty thousand dollars to whoever gets the most views on TikTok or Instagram reels. Like a ninety nine designs contest, that's not a bad idea. That's actually a really good idea. Twenty grand

if you wanna make content for us, great. And at the end of the month, we'll give ten or twenty thousand dollars to whoever gets the most views on TikTok or Instagram reels. Like a ninety nine designs contest, that's not a bad idea. That's actually a really good idea. Twenty grand

01:03:01

to

to

01:03:02

And in in order to be submitted to the contest, you have to,

And in in order to be submitted to the contest, you have to,

01:03:07

you have to post it on Twitter or Instagram.

you have to post it on Twitter or Instagram.

01:03:10

And, that's a great idea, actually. So a consistent twenty grand a month contest for the best clip. Yeah.

And, that's a great idea, actually. So a consistent twenty grand a month contest for the best clip. Yeah.

01:03:18

You can produce it. You can just put it out there because you have big audience, but, like, whatever. Yeah. Do whatever you want.

You can produce it. You can just put it out there because you have big audience, but, like, whatever. Yeah. Do whatever you want.

01:03:24

That's actually brilliant. Right? I don't I've seen I think that's the greatest idea yet.

That's actually brilliant. Right? I don't I've seen I think that's the greatest idea yet.

01:03:29

Right? Right, Joe? He almost went greatest idea ever. He threw Yet in there. Just save himself. I was so close.

Right? Right, Joe? He almost went greatest idea ever. He threw Yet in there. Just save himself. I was so close.

01:03:35

Yeah. Let's do that. Alright. I'm gonna publicly brainstorm the ideas on Twitter. That's how that's how we're gonna do this. No. Again, add that one to it, though. I'm gonna create a thread. I'm gonna add these ideas to it, and then I'm just gonna continue until we have a winning idea. It's just it's a rolling twenty thousand dollars and every single month, one person gets twenty thousand dollars. And the criteria is the people who are posting the best most interesting,

Yeah. Let's do that. Alright. I'm gonna publicly brainstorm the ideas on Twitter. That's how that's how we're gonna do this. No. Again, add that one to it, though. I'm gonna create a thread. I'm gonna add these ideas to it, and then I'm just gonna continue until we have a winning idea. It's just it's a rolling twenty thousand dollars and every single month, one person gets twenty thousand dollars. And the criteria is the people who are posting the best most interesting,

01:03:57

most viewed

most viewed

01:03:58

MFM video content. My other idea is I I guess I'm just into contests, but it's like Hey, if you wanna join this contest, show up to downtown,

MFM video content. My other idea is I I guess I'm just into contests, but it's like Hey, if you wanna join this contest, show up to downtown,

01:04:09

preferably somewhere where not a lot of people are from. So, like, Saint Louis, Cleveland,

preferably somewhere where not a lot of people are from. So, like, Saint Louis, Cleveland,

01:04:13

Boston, whatever.

Boston, whatever.

01:04:15

And,

And,

01:04:16

Austin. Austin's a bad idea. But,

Austin. Austin's a bad idea. But,

01:04:18

okay, we're gonna give you a category, so it might be food, it might be exercise and fitness, but

okay, we're gonna give you a category, so it might be food, it might be exercise and fitness, but

01:04:24

you got you have twenty four hours and whoever can make the most money wins this contest, and we'll give you an extra twenty thousand dollars. So essentially an entrepreneurship contest.

you got you have twenty four hours and whoever can make the most money wins this contest, and we'll give you an extra twenty thousand dollars. So essentially an entrepreneurship contest.

01:04:33

I got a better idea.

I got a better idea.

01:04:34

Fuck your idea. Here's a better idea.

Fuck your idea. Here's a better idea.

01:04:38

Alright. Here's a great idea. Okay. So Sam, how much does it cost to, to sponsor, like, an open bar at a bar? Like, set up a bar chat. Let's actually, let's say

Alright. Here's a great idea. Okay. So Sam, how much does it cost to, to sponsor, like, an open bar at a bar? Like, set up a bar chat. Let's actually, let's say

01:04:49

Let's do this. There's

Let's do this. There's

01:04:51

we pick ten cities around the country.

we pick ten cities around the country.

01:04:53

And we say, hey, in these ten cities,

And we say, hey, in these ten cities,

01:04:56

If you're one of us,

If you're one of us,

01:04:57

there is a place where you can go and you can hang out with other people who are like that, like like us at the ball,

there is a place where you can go and you can hang out with other people who are like that, like like us at the ball,

01:05:02

like, you know, like

like, you know, like

01:05:05

You can we can we can we can do a lot of drinks for three grand. Yeah. Exactly. We're gonna put up fifteen hundred dollars, and we're gonna do this in ten cities And we're gonna do this every Friday

You can we can we can we can do a lot of drinks for three grand. Yeah. Exactly. We're gonna put up fifteen hundred dollars, and we're gonna do this in ten cities And we're gonna do this every Friday

01:05:15

for the next, you know, let's call it three months or whatever. It's like, you know, the winter the winterfest. And we say, great. We're gonna do that. So we're gonna do that twelve times. That's a hundred eighty grand, but basically, you've created a

for the next, you know, let's call it three months or whatever. It's like, you know, the winter the winterfest. And we say, great. We're gonna do that. So we're gonna do that twelve times. That's a hundred eighty grand, but basically, you've created a

01:05:29

And all you have to do to get to redeem your free drink, to redeem a drink, as you just gotta show, you're subscribed to the pod. Show bartender. Boom, you get it. We just call the we get we have cool bars. So, like, Whatever's, like, your favorite bar in Austin, your favorite bar in New York, your favorite bar in San Francisco, whatever, and we just make that our little watering hole and people who are into our shit can go and hang out there. And it's not that it's, like, the biggest mass idea, but the spark that would come from a bunch of people, a bunch of our fans getting to know each other hanging out, having drinks, bringing their friends. I think a lot of good would come of that, a lot of goodwill would come out. That's not that expensive.

And all you have to do to get to redeem your free drink, to redeem a drink, as you just gotta show, you're subscribed to the pod. Show bartender. Boom, you get it. We just call the we get we have cool bars. So, like, Whatever's, like, your favorite bar in Austin, your favorite bar in New York, your favorite bar in San Francisco, whatever, and we just make that our little watering hole and people who are into our shit can go and hang out there. And it's not that it's, like, the biggest mass idea, but the spark that would come from a bunch of people, a bunch of our fans getting to know each other hanging out, having drinks, bringing their friends. I think a lot of good would come of that, a lot of goodwill would come out. That's not that expensive.

01:06:02

I think that's worth doing. I would say that the video bounty is to me the most interesting.

I think that's worth doing. I would say that the video bounty is to me the most interesting.

01:06:08

I think that's, like, while interesting. Yeah. BARS. That that's not bad. Yeah. I've done that for years and years on all types of stuff. It worked really well for product hunt. It worked well for us. Yeah. It works. What what have you done in that?

I think that's, like, while interesting. Yeah. BARS. That that's not bad. Yeah. I've done that for years and years on all types of stuff. It worked really well for product hunt. It worked well for us. Yeah. It works. What what have you done in that?

01:06:21

Well, like, for the hustle, we've done meetups forever. And then when I started my roommate business,

Well, like, for the hustle, we've done meetups forever. And then when I started my roommate business,

01:06:27

we had meetups every single week for, like, two years. And so it was basically anyone who's ever looking for a roommate, you come

we had meetups every single week for, like, two years. And so it was basically anyone who's ever looking for a roommate, you come

01:06:34

that day, and we'll have a party with, like, a hundred and fifty people who are also looking for housing. And in order to come, you gotta download our app.

that day, and we'll have a party with, like, a hundred and fifty people who are also looking for housing. And in order to come, you gotta download our app.

01:06:42

And,

And,

01:06:43

another one that does this By the way, it's, like, it's, like, physically hard. I remember being, like, I was, like, exhausted all the time. Yeah. For sure. I remember,

another one that does this By the way, it's, like, it's, like, physically hard. I remember being, like, I was, like, exhausted all the time. Yeah. For sure. I remember,

01:06:53

this agency reached out, and they had emailed us before being like, hey, we're a creative ad agency. It's like, yep, into the into the trash pile. Like, I don't I don't know you. I don't this is just some outbound sales thing, whatever. I don't care. And one reached out and they go, they they sent,

this agency reached out, and they had emailed us before being like, hey, we're a creative ad agency. It's like, yep, into the into the trash pile. Like, I don't I don't know you. I don't this is just some outbound sales thing, whatever. I don't care. And one reached out and they go, they they sent,

01:07:08

They sent a package with invites. Like, they sent us, like, a physical mail to our office. It was a bunch of flyers inside cheap flyers, you know, just flyers, whatever. They said, hey, these are these are ticket entries. So this gets you entry to this party tonight,

They sent a package with invites. Like, they sent us, like, a physical mail to our office. It was a bunch of flyers inside cheap flyers, you know, just flyers, whatever. They said, hey, these are these are ticket entries. So this gets you entry to this party tonight,

01:07:20

as well as a free drink.

as well as a free drink.

01:07:22

We rented out butter, this bar in San Francisco. That's, like, pretty famous.

We rented out butter, this bar in San Francisco. That's, like, pretty famous.

01:07:26

And,

And,

01:07:27

and they go, we're having a meme battle tonight. It's like a rap battle, but for memes. And we're like, what? And basically,

and they go, we're having a meme battle tonight. It's like a rap battle, but for memes. And we're like, what? And basically,

01:07:34

they got, like, they and then they would email the office manager and they'd say, hey, did you get our package? We sent over a bunch of invites. Make sure that people know. That's for you guys. You guys can come and get, you know, free drink and it's great, you know, send five or six people to have a great time and happy hour today. And so they said all they did was email and a flyer. They sent that. And then I went there and it's basically, like, they had rented out the bar. It was Tuesday night. So, like, Bar was like, yeah. Sure. You know, it's all yours. Go ahead.

they got, like, they and then they would email the office manager and they'd say, hey, did you get our package? We sent over a bunch of invites. Make sure that people know. That's for you guys. You guys can come and get, you know, free drink and it's great, you know, send five or six people to have a great time and happy hour today. And so they said all they did was email and a flyer. They sent that. And then I went there and it's basically, like, they had rented out the bar. It was Tuesday night. So, like, Bar was like, yeah. Sure. You know, it's all yours. Go ahead.

01:07:57

And they basically had a projector on the screen, and they had a guy dressed up as a cat, and a person dressed up as a dog. And,

And they basically had a projector on the screen, and they had a guy dressed up as a cat, and a person dressed up as a dog. And,

01:08:04

and they would go it was the the battle was it was a five round battle. And basically, one would show a funny video clip, like a TikTok's length thing. And then the other person would show it. And then the crowd had, like, cool. That's awesome. Little handles where they could vote for the dog or the cat. Like, who's was who's was funnier? It would it would go five rounds and then the winner would win at the end and if that was it, it was just silly. And then the whole shtick was the guy would come on at the end. He'd be like, hey, By the way, that one the third one, that was actually a viral video we made. We're Rubba Republic. We make amazing viral videos.

and they would go it was the the battle was it was a five round battle. And basically, one would show a funny video clip, like a TikTok's length thing. And then the other person would show it. And then the crowd had, like, cool. That's awesome. Little handles where they could vote for the dog or the cat. Like, who's was who's was funnier? It would it would go five rounds and then the winner would win at the end and if that was it, it was just silly. And then the whole shtick was the guy would come on at the end. He'd be like, hey, By the way, that one the third one, that was actually a viral video we made. We're Rubba Republic. We make amazing viral videos.

01:08:33

Eight out of ten videos we do. Get over a million views. Like, we're good at We've done it for these companies.

Eight out of ten videos we do. Get over a million views. Like, we're good at We've done it for these companies.

01:08:38

Enjoy yourselves tonight. And if any of you guys ever wanna have a video go viral, come find me or the guy dressed up as the cat. And I was like, and we worked with them. We did a video with them. It got over a million views, and it was all Is that the one where you're talking about John Dix all over Bebo? Yeah. Yeah. Exactly.

Enjoy yourselves tonight. And if any of you guys ever wanna have a video go viral, come find me or the guy dressed up as the cat. And I was like, and we worked with them. We did a video with them. It got over a million views, and it was all Is that the one where you're talking about John Dix all over Bebo? Yeah. Yeah. Exactly.

01:08:54

So they made that video for us. And so we, and so they were so good. And I was like, oh, this little sales funnel they did was actually genius.

So they made that video for us. And so we, and so they were so good. And I was like, oh, this little sales funnel they did was actually genius.

01:09:02

That's pretty good. You know, because one client to them is worth tens of thousands of dollars. So, you know, renting out this bar and inviting people from these twenty companies and just hoping one of them ends up with you as a as a client is a is a great way to go.

That's pretty good. You know, because one client to them is worth tens of thousands of dollars. So, you know, renting out this bar and inviting people from these twenty companies and just hoping one of them ends up with you as a as a client is a is a great way to go.

01:09:14

Alright. Well, let's do Ben, let's let's could we please make one of them happen?

Alright. Well, let's do Ben, let's let's could we please make one of them happen?

01:09:20

Alright. Let's roll.

Alright. Let's roll.

01:09:26

You tell me money back. Yeah. It will work on there. You're fired.

You tell me money back. Yeah. It will work on there. You're fired.

01:09:32

Yeah. Down. Let's do it.

Yeah. Down. Let's do it.

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