00:00

What was reported, I think, was thirty to Connor and a hundred to Floyd. Was that what was reported? I think it was high it's certainly higher for Connor than I know.

What was reported, I think, was thirty to Connor and a hundred to Floyd. Was that what was reported? I think it was high it's certainly higher for Connor than I know.

00:08

And and, you know, for Floyd, I would imagine it would be probably around there or higher just depending on what he did again. Wow. You really think that hundred million was true. Well, I mean, I I Connor was on you know, let's say

And and, you know, for Floyd, I would imagine it would be probably around there or higher just depending on what he did again. Wow. You really think that hundred million was true. Well, I mean, I I Connor was on you know, let's say

00:21

just under a hundred, right, when it's all said and done. So And that's his part. So, again, he has a part we had a partner in the UFC. So and I won't get into the specifics, but, yeah, so for Boyd's side, it's very reasonable to think that he could have pulled in a hundred.

just under a hundred, right, when it's all said and done. So And that's his part. So, again, he has a part we had a partner in the UFC. So and I won't get into the specifics, but, yeah, so for Boyd's side, it's very reasonable to think that he could have pulled in a hundred.

00:36

Assuming that he he didn't take it all.

Assuming that he he didn't take it all.

00:48

Audi, I I I see all these interviews with you. I see you on the UFC, like, behind the scenes stuff, and you're always wearing slick suits. And you're dressed nice right now, but I just saw that you're drinking out of a Stanley mug just to remind everyone at home that no matter how fancy someone is, we all have a little basicness inside of us. You know, I always say, like, you know, it's business

Audi, I I I see all these interviews with you. I see you on the UFC, like, behind the scenes stuff, and you're always wearing slick suits. And you're dressed nice right now, but I just saw that you're drinking out of a Stanley mug just to remind everyone at home that no matter how fancy someone is, we all have a little basicness inside of us. You know, I always say, like, you know, it's business

01:09

much like sports. You have to, you know, you wear your uniform

much like sports. You have to, you know, you wear your uniform

01:12

to play the game. Right?

to play the game. Right?

01:15

But we're all human at the end of the day. We all have our casual clothes or, you know, our our at home. I've only seen one interview you And I I've watched a bunch of interviews. There's only one interview that you weren't wearing a suit. You're wearing, like, lululemon and a hat. That was the only time I'd be able to have to switch it up now. That's good. You know, I have to switch it up. But it's a pleasure to meet you guys, man. You should zig and zag the other way because I think a lot of people in the, like, agent talent management. They all are all, like, very slick looking. You should go the other way. Right? Like, you should go athlete as your main thing because you were an athlete

But we're all human at the end of the day. We all have our casual clothes or, you know, our our at home. I've only seen one interview you And I I've watched a bunch of interviews. There's only one interview that you weren't wearing a suit. You're wearing, like, lululemon and a hat. That was the only time I'd be able to have to switch it up now. That's good. You know, I have to switch it up. But it's a pleasure to meet you guys, man. You should zig and zag the other way because I think a lot of people in the, like, agent talent management. They all are all, like, very slick looking. You should go the other way. Right? Like, you should go athlete as your main thing because you were an athlete

01:48

So I feel like you can pull that off and a lot of guys in that space will all look like suits to, you know, in comparison. I'm gonna I'm gonna have to, man. I'm gonna have to to make people remember that I was actually one of them before

So I feel like you can pull that off and a lot of guys in that space will all look like suits to, you know, in comparison. I'm gonna I'm gonna have to, man. I'm gonna have to to make people remember that I was actually one of them before

02:00

I became a suit.

I became a suit.

02:02

There were well, there there was some bum out there in San Francisco who was the first person to wear just, like, you know, pajama bottoms and a t shirt instead of a suit. You you just that that's that that's your burden now, I guess. I'm from Cali too, so I gotta start just rocking flip You know what I mean? Just just, I'll deal with the flip flops and the shorts. In Silicon Valley. It's like the opposite. Like, I remember when I first moved here, I went to, like, nice kinda, like, club, speak easy type thing. And everybody's waiting in line and a guy walks up with a hoodie, and, you know, it just looks completely disheveled. And the bouncers know, like, Alright. This guy's either homeless or a billionaire. We don't know which one. We gotta just on the side of maybe this is, like, the next Mark Zuckerberg. Let him in. Let him in first. And go that way. I I realized, oh, shit. The status game is different here.

There were well, there there was some bum out there in San Francisco who was the first person to wear just, like, you know, pajama bottoms and a t shirt instead of a suit. You you just that that's that that's your burden now, I guess. I'm from Cali too, so I gotta start just rocking flip You know what I mean? Just just, I'll deal with the flip flops and the shorts. In Silicon Valley. It's like the opposite. Like, I remember when I first moved here, I went to, like, nice kinda, like, club, speak easy type thing. And everybody's waiting in line and a guy walks up with a hoodie, and, you know, it just looks completely disheveled. And the bouncers know, like, Alright. This guy's either homeless or a billionaire. We don't know which one. We gotta just on the side of maybe this is, like, the next Mark Zuckerberg. Let him in. Let him in first. And go that way. I I realized, oh, shit. The status game is different here.

02:44

That's funny. I heard a lot about that. Yeah. Certainly,

That's funny. I heard a lot about that. Yeah. Certainly,

02:47

counterculture if you will to business, the normal b the New York The New York hustle is all suit and tie whereas the San Francisco hustle is definitely

counterculture if you will to business, the normal b the New York The New York hustle is all suit and tie whereas the San Francisco hustle is definitely

02:55

flip flops and and holes in your t shirt, you know.

flip flops and and holes in your t shirt, you know.

02:59

So your introduction here is it's it's it's it's there's you've got a bunch of stuff. So so you've started Paradigm, which is, and you just call it an agency, a sports agency sports management company. Let's say it's a sports management, entertainment platform. It's what it is. Platform. Alright. With,

So your introduction here is it's it's it's it's there's you've got a bunch of stuff. So so you've started Paradigm, which is, and you just call it an agency, a sports agency sports management company. Let's say it's a sports management, entertainment platform. It's what it is. Platform. Alright. With,

03:14

the most famous guy being ConradGregor, but I think you have Issey. Do you have one more champion on there? I thought you had three. So Issey is a former client of ours, but definitely was an amazing client while he was with us. Michael Bizbing,

the most famous guy being ConradGregor, but I think you have Issey. Do you have one more champion on there? I thought you had three. So Issey is a former client of ours, but definitely was an amazing client while he was with us. Michael Bizbing,

03:26

Like the bizbings. Steven on the Wood Thompson, Michael Bennett page, Rico Verhooven,

Like the bizbings. Steven on the Wood Thompson, Michael Bennett page, Rico Verhooven,

03:31

past clients, obviously like Chris Lydel, who's one of my first clients. That's how I got into the sport.

past clients, obviously like Chris Lydel, who's one of my first clients. That's how I got into the sport.

03:38

But, yeah, I'm very fortunate to work with some of the the greatest spiders of all time, though. Yeah. So just a bunch of ballers, but then you also cofounded proper twelve, which we're gonna ask you all about it. But according to the headlines, it was like a six hundred million dollar exit. So you've had some, you know, maybe even more success there than the main thing. What's cool is, so you run a a a talent, kind of like, let's say, what part of your business is talent management talent agency? And that's cool. There's a bunch of our audience that also owns agencies, which I think is great. But what I liked about you is that you have also kind of the venture side. So you're, like, creating

But, yeah, I'm very fortunate to work with some of the the greatest spiders of all time, though. Yeah. So just a bunch of ballers, but then you also cofounded proper twelve, which we're gonna ask you all about it. But according to the headlines, it was like a six hundred million dollar exit. So you've had some, you know, maybe even more success there than the main thing. What's cool is, so you run a a a talent, kind of like, let's say, what part of your business is talent management talent agency? And that's cool. There's a bunch of our audience that also owns agencies, which I think is great. But what I liked about you is that you have also kind of the venture side. So you're, like, creating

04:10

brands and business ventures

brands and business ventures

04:12

off the talent. And we've talked about these kind of creator brands in the past. We had, you know, mister Beast on here, and he's got all these kind of like feastables. He's got other

off the talent. And we've talked about these kind of creator brands in the past. We had, you know, mister Beast on here, and he's got all these kind of like feastables. He's got other

04:21

you know, corporate brands underneath it. We had a Instagram starred. Danny Austin come on, and she's got divvy, like a hair care brand that's doing, you know, way more money than she can get kind of just in in versus, like, influencer brand brand deals. And so what I like is that you've got And Rob Dyrdick? Yeah. Rob Dyrdick. You you've got both. And that's been a theme that we've kind of been

you know, corporate brands underneath it. We had a Instagram starred. Danny Austin come on, and she's got divvy, like a hair care brand that's doing, you know, way more money than she can get kind of just in in versus, like, influencer brand brand deals. And so what I like is that you've got And Rob Dyrdick? Yeah. Rob Dyrdick. You you've got both. And that's been a theme that we've kind of been

04:40

been playing with. So I think we'll

been playing with. So I think we'll

04:42

we'll try to hop around a little bit, but I I definitely Bless you. Bless you. I mean, I'll be remiss I didn't give you those two. Sorry. Oh, wow. What a gentleman? Look at that.

we'll try to hop around a little bit, but I I definitely Bless you. Bless you. I mean, I'll be remiss I didn't give you those two. Sorry. Oh, wow. What a gentleman? Look at that.

04:52

I know John may edit it out. And and then he does not need that in. That's That's that's a character shower right there.

I know John may edit it out. And and then he does not need that in. That's That's that's a character shower right there.

05:00

I'm like, I'm talking if Sam's dying over there. I'm gonna finish my point. I don't care.

I'm like, I'm talking if Sam's dying over there. I'm gonna finish my point. I don't care.

05:06

He's good. He'll come back. Yeah. Exactly.

He's good. He'll come back. Yeah. Exactly.

05:09

No. No. I appreciate the recognition. Look at it. I mean, we we certainly, I feel we're one of the early

No. No. I appreciate the recognition. Look at it. I mean, we we certainly, I feel we're one of the early

05:15

you know,

you know,

05:16

platforms, last agencies, if you will, that really

platforms, last agencies, if you will, that really

05:19

saw not only,

saw not only,

05:21

you know, an opportunity, but more so wanted to do more for our clients. Right? And we wanted to disrupt

you know, an opportunity, but more so wanted to do more for our clients. Right? And we wanted to disrupt

05:27

our respective industry, but also think far beyond that and not just think transactional.

our respective industry, but also think far beyond that and not just think transactional.

05:32

And for me,

And for me,

05:33

in mixed martial arts, it was an underserved market. And we wanted to not only advocate for our clients, but advocate for the sport, really push

in mixed martial arts, it was an underserved market. And we wanted to not only advocate for our clients, but advocate for the sport, really push

05:41

fighter, fighter,

fighter, fighter,

05:43

not only earnings,

not only earnings,

05:45

higher and higher, which still have a long way to go. But they've come a long way from when we first started in in back in two thousand and nine in in the sport. And we were very fortunate because we came in

higher and higher, which still have a long way to go. But they've come a long way from when we first started in in back in two thousand and nine in in the sport. And we were very fortunate because we came in

05:56

right before the first,

right before the first,

05:58

you know, the rights deal was was actually paid. You know, the UFC was paying to be on spike prior to the Fox deal and and as, you know, most people know that's the main economic driver of any professional sports organization,

you know, the rights deal was was actually paid. You know, the UFC was paying to be on spike prior to the Fox deal and and as, you know, most people know that's the main economic driver of any professional sports organization,

06:11

whether it's the, you know, NFL, NBA,

whether it's the, you know, NFL, NBA,

06:13

And now, obviously, from from, it makes martial arts perspective to UFC. They were paying spike to put themselves on TV? That's a that's publicly known. They were actually, you know, paying for that airtime. So the the original ultimate fighter, and then all all that was broadcast on spike back in the day,

And now, obviously, from from, it makes martial arts perspective to UFC. They were paying spike to put themselves on TV? That's a that's publicly known. They were actually, you know, paying for that airtime. So the the original ultimate fighter, and then all all that was broadcast on spike back in the day,

06:31

yeah, they they were not only funding their own production, but they were paying for that airtime. And and Fox was that really first pay deal

yeah, they they were not only funding their own production, but they were paying for that airtime. And and Fox was that really first pay deal

06:38

that the UFC,

that the UFC,

06:39

garnered, you know, and and it which was a a monumental,

garnered, you know, and and it which was a a monumental,

06:44

milestone for the sport and and for the promotion. And sport of mixed martial arts, you know, is is it wouldn't be here without the UFC, which is the catalyst, but where the sport is today. Now you have other promotions that are competing.

milestone for the sport and and for the promotion. And sport of mixed martial arts, you know, is is it wouldn't be here without the UFC, which is the catalyst, but where the sport is today. Now you have other promotions that are competing.

06:56

And promotion is very synonymous with leagues. Right? So when you talk about leagues,

And promotion is very synonymous with leagues. Right? So when you talk about leagues,

07:01

you know, it's there there's certain terminologies

you know, it's there there's certain terminologies

07:04

within for its world, but are very similar. Although, there's a lot of differences as well, right, in terms of, you know,

within for its world, but are very similar. Although, there's a lot of differences as well, right, in terms of, you know,

07:10

athletes and that is on BA being employees and then fighters being independent contract So for us, we saw an opportunity of of it not only being the fastest growing sport in an underserved market. So they asked leads, but then also really thinking beyond just management. How could we create,

athletes and that is on BA being employees and then fighters being independent contract So for us, we saw an opportunity of of it not only being the fastest growing sport in an underserved market. So they asked leads, but then also really thinking beyond just management. How could we create,

07:25

you know, more values for the clients, and, you know, it it takes a special client, and it's special personality like Connor McGregor. So I was very fortunate to sign him ten years ago.

you know, more values for the clients, and, you know, it it takes a special client, and it's special personality like Connor McGregor. So I was very fortunate to sign him ten years ago.

07:36

And, you know, and and we had a vision. And he was very, very bullish about that vision as well. Let's rewind let's rewind to that. So you, your story is kind of the I'll give you the the first part very fast. So you're you play football at UCLA, end up getting injured,

And, you know, and and we had a vision. And he was very, very bullish about that vision as well. Let's rewind let's rewind to that. So you, your story is kind of the I'll give you the the first part very fast. So you're you play football at UCLA, end up getting injured,

07:51

you move into,

you move into,

07:53

management side of things. You got, you got some kind of football players as your first clients. And then you branch into MMA, and you discover Connor McGregor. Can you tell the story? How did you how did you discover Connor? What was what was his situation like at that time. And,

management side of things. You got, you got some kind of football players as your first clients. And then you branch into MMA, and you discover Connor McGregor. Can you tell the story? How did you how did you discover Connor? What was what was his situation like at that time. And,

08:09

what was those kind of the first meeting? It takes back to those days.

what was those kind of the first meeting? It takes back to those days.

08:13

Yeah. Sure. So,

Yeah. Sure. So,

08:16

I think taking it back to the first days, the early days is really working with guys like Chris Lide, right, getting into the business.

I think taking it back to the first days, the early days is really working with guys like Chris Lide, right, getting into the business.

08:24

When working with a guy like that. I got to work with him for one fight, and he retired. So then it was being able to sign Michael Bizbing, which was a massive opportunity for me and and someone that I'm so proud of not only as a as a client, but as a friend as well. It went on to be the first British,

When working with a guy like that. I got to work with him for one fight, and he retired. So then it was being able to sign Michael Bizbing, which was a massive opportunity for me and and someone that I'm so proud of not only as a as a client, but as a friend as well. It went on to be the first British,

08:40

champion, first champ UFC champion from

champion, first champ UFC champion from

08:43

some of the UK. And, you know, he's a pioneer in mixed martial arts for all the up and coming athletes within Europe, you know, Ireland included. So

some of the UK. And, you know, he's a pioneer in mixed martial arts for all the up and coming athletes within Europe, you know, Ireland included. So

08:51

I was very fortunate enough to start to work with Michael and and other clients as well earlier in in my in my career in in in the UFC and mixed martial arts in particular.

I was very fortunate enough to start to work with Michael and and other clients as well earlier in in my in my career in in in the UFC and mixed martial arts in particular.

09:03

And so what I signed Connor was when he first came on to to the to the UFC scene. Right? He was fighting in the regional promotion in Europe, cage warriors, which is still around, and it's still, you know, they let's call it mid majors, if you will. And these are these are some extent, they're professional,

And so what I signed Connor was when he first came on to to the to the UFC scene. Right? He was fighting in the regional promotion in Europe, cage warriors, which is still around, and it's still, you know, they let's call it mid majors, if you will. And these are these are some extent, they're professional,

09:20

promotions, but their feeder programs and the larger promotions, if you will. And, he had just signed to the UFC and

promotions, but their feeder programs and the larger promotions, if you will. And, he had just signed to the UFC and

09:27

we were, introduced,

we were, introduced,

09:30

interestingly enough, like, through Facebook. And, you know, at the time, it was, he was, you know, looking at signing with one of the

interestingly enough, like, through Facebook. And, you know, at the time, it was, he was, you know, looking at signing with one of the

09:37

agencies in the sport,

agencies in the sport,

09:39

and I got an opportunity to,

and I got an opportunity to,

09:42

pitch him and and coach his coach, John Kavanaugh,

pitch him and and coach his coach, John Kavanaugh,

09:46

as to why I felt that we would be the best fit for him. And so you gotta, you know, put now put your best foot forward and

as to why I felt that we would be the best fit for him. And so you gotta, you know, put now put your best foot forward and

09:52

and give it a shot and and hopefully you win that business. And I was fortunate enough that,

and give it a shot and and hopefully you win that business. And I was fortunate enough that,

09:58

you know, we got the first opportunity actually to work with him heading into his

you know, we got the first opportunity actually to work with him heading into his

10:03

you know, as first bite, we were saying, okay. Well, let's pause now. Let's talk after this first bite. So he beats Marcus Brimage. Was that the fifty gs baby. Yep. That's the famous line in that fight. And after that, his second fight was his US debut, actually, against Max Holloway, and we started to work with with one another,

you know, as first bite, we were saying, okay. Well, let's pause now. Let's talk after this first bite. So he beats Marcus Brimage. Was that the fifty gs baby. Yep. That's the famous line in that fight. And after that, his second fight was his US debut, actually, against Max Holloway, and we started to work with with one another,

10:22

heading into that fight. And so, the rest is history. But one of the things you know, he recognizes not only his athletic ability, but then he adds special, special knowledge talent in inside the octagon

heading into that fight. And so, the rest is history. But one of the things you know, he recognizes not only his athletic ability, but then he adds special, special knowledge talent in inside the octagon

10:34

But you could tell he was very special and charismatic. He had that it factor that, you know, is is, you know, I think it's it's once in a once in a generation type of of an athlete as well, not only from a physical perspective, but a qualitative perspective. And so, you know, the sky was gonna be the the limit,

But you could tell he was very special and charismatic. He had that it factor that, you know, is is, you know, I think it's it's once in a once in a generation type of of an athlete as well, not only from a physical perspective, but a qualitative perspective. And so, you know, the sky was gonna be the the limit,

10:52

in terms of what we could do together. And was that I mean, I've I've seen all the there's these older interviews where Connersil has acne. He has no twos. And he says, like, you know, mark my words. You will see me in the UFC. You will see me as a champion one day. And then coming up leading up to that Marcus fight. And then I think it was Dennis Silver

in terms of what we could do together. And was that I mean, I've I've seen all the there's these older interviews where Connersil has acne. He has no twos. And he says, like, you know, mark my words. You will see me in the UFC. You will see me as a champion one day. And then coming up leading up to that Marcus fight. And then I think it was Dennis Silver

11:09

in Boston, if I remember correctly, like, in the early days, you still see that he has some type of star power on camera.

in Boston, if I remember correctly, like, in the early days, you still see that he has some type of star power on camera.

11:16

But behind the scenes,

But behind the scenes,

11:17

even at a young age in his early twenties, did you notice that,

even at a young age in his early twenties, did you notice that,

11:21

the confidence and the star power was there just in your normal hanging out sessions? Yeah. You could definitely see his charisma

the confidence and the star power was there just in your normal hanging out sessions? Yeah. You could definitely see his charisma

11:28

behind the scenes. And,

behind the scenes. And,

11:31

you know, he was, like I said, he was very witty

you know, he was, like I said, he was very witty

11:35

very, very confident,

very, very confident,

11:37

but also very engaging. You know, I think one of the things I always

but also very engaging. You know, I think one of the things I always

11:41

Telty Boze that, you know, majority of people in the world,

Telty Boze that, you know, majority of people in the world,

11:45

know who Conor McGregor is. And I would argue that most of them never seen him fight they've actually seen more of his interviews and

know who Conor McGregor is. And I would argue that most of them never seen him fight they've actually seen more of his interviews and

11:53

and and, and him talking because, you know, when he talks, you can't take your eyes off of it. Awesome. Right? He's just so fun. And and whether you love him or hate him, you're watching him. You know? And that's that's I think what makes him special.

and and, and him talking because, you know, when he talks, you can't take your eyes off of it. Awesome. Right? He's just so fun. And and whether you love him or hate him, you're watching him. You know? And that's that's I think what makes him special.

12:06

Yeah. You find that Connor is kinda like we've had guys on podcast that are like, yeah, I discovered Uber. I was like, this fifth investor in Uber or, you know, like, they're early investors in Facebook or something like that. Right? It's like,

Yeah. You find that Connor is kinda like we've had guys on podcast that are like, yeah, I discovered Uber. I was like, this fifth investor in Uber or, you know, like, they're early investors in Facebook or something like that. Right? It's like,

12:18

It's like an angel investment that goes on to become this is what do we call it? It's like a unicorn. Right? It's like this billion dollar brand that you discover at that early age, were were other people pitching him for business at that time? Cause I remember that first British fight, there was like a hype around him. Like, even his entrance, people were, like, really excited about him. And and

It's like an angel investment that goes on to become this is what do we call it? It's like a unicorn. Right? It's like this billion dollar brand that you discover at that early age, were were other people pitching him for business at that time? Cause I remember that first British fight, there was like a hype around him. Like, even his entrance, people were, like, really excited about him. And and

12:38

I didn't know who he was at the time. So I don't even know how people were so excited about the guy. At that time. So I imagine that, you know, there were other agents trying to win that business at that time.

I didn't know who he was at the time. So I don't even know how people were so excited about the guy. At that time. So I imagine that, you know, there were other agents trying to win that business at that time.

12:49

Do you have any good fun anecdotes or stories of, like, your hustle at that time to get him, or was it, like no. People it was kind of, like, like, an ignored asset. People didn't realize that the be that he was gonna be a big deal. And it it really what it didn't look like. It was like this hotly contested thing.

Do you have any good fun anecdotes or stories of, like, your hustle at that time to get him, or was it, like no. People it was kind of, like, like, an ignored asset. People didn't realize that the be that he was gonna be a big deal. And it it really what it didn't look like. It was like this hotly contested thing.

13:07

No. I definitely think that people were were

No. I definitely think that people were were

13:11

you know, hot on him. But I think everybody was pitching him on the same idea. It was more transactional. And I think what were were

you know, hot on him. But I think everybody was pitching him on the same idea. It was more transactional. And I think what were were

13:19

I stood out, Shirley, was because I I had a broader vision. I had a broader vision of creating

I stood out, Shirley, was because I I had a broader vision. I had a broader vision of creating

13:24

IP, you know, and creating me and content, but also creating

IP, you know, and creating me and content, but also creating

13:29

business ventures. Right? And I really was bullish in on that idea.

business ventures. Right? And I really was bullish in on that idea.

13:33

And I I remember even when I first launched Paradigm two thousand nine, my business plan was not only to be the best in class from a management perspective, but build,

And I I remember even when I first launched Paradigm two thousand nine, my business plan was not only to be the best in class from a management perspective, but build,

13:42

clients, media, and IP,

clients, media, and IP,

13:44

where, whereby building more brand pities for them, and that will yield not only more ancillary revenues from a sponsorship perspective, but increase their value from a from their playing contract or perspective, athletically,

where, whereby building more brand pities for them, and that will yield not only more ancillary revenues from a sponsorship perspective, but increase their value from a from their playing contract or perspective, athletically,

13:55

and also leads to to business ventures. And, you know, I I was laughed at when I first had that plan. It's too busy. Focus on what you could do, you know, like, and and I think that that's what

and also leads to to business ventures. And, you know, I I was laughed at when I first had that plan. It's too busy. Focus on what you could do, you know, like, and and I think that that's what

14:08

stood out to him because he had that vision for himself as well. And,

stood out to him because he had that vision for himself as well. And,

14:12

it was even if you think about what we did back in two thousand seventeen,

it was even if you think about what we did back in two thousand seventeen,

14:17

with the Floyd fight. I mean, everybody thought we were crazy, you know, that that fight was never gonna happen, and

with the Floyd fight. I mean, everybody thought we were crazy, you know, that that fight was never gonna happen, and

14:22

everybody doubted us. Everybody even some of those ended up doing the deal and partnering with us. So ultimately,

everybody doubted us. Everybody even some of those ended up doing the deal and partnering with us. So ultimately,

14:29

you know, we had to believe in ourselves and and more importantly go out and actually execute Right? Because you could have dreams, you could have visions, you could start something. But if you don't execute successfully,

you know, we had to believe in ourselves and and more importantly go out and actually execute Right? Because you could have dreams, you could have visions, you could start something. But if you don't execute successfully,

14:40

it means nothing. And now

it means nothing. And now

14:42

That trend is common. Those exhibitions now are commonplace. You see everybody now taking place in these exhibitions, and there's an appetite from a consumer perspective for these unique match ups

That trend is common. Those exhibitions now are commonplace. You see everybody now taking place in these exhibitions, and there's an appetite from a consumer perspective for these unique match ups

14:52

where people are are,

where people are are,

14:54

matched up from from different sports just to compete in combat sports.

matched up from from different sports just to compete in combat sports.

14:59

And then we even launched our venture on the back of that. We launched proper two thousand eighteen. And so, you know, again, at that time, I think it was maybe

And then we even launched our venture on the back of that. We launched proper two thousand eighteen. And so, you know, again, at that time, I think it was maybe

15:07

George Clooney and and,

George Clooney and and,

15:10

maybe puff daddy at the time, you know, but I don't think anybody else now, like, spirits, everybody has a has some type of a of a a liquor brand they're they're hopping and and then ventures is common place as well. So, you know, to me, I'm proud of the fact that we had this vision that we were able to execute more importantly, you know, because,

maybe puff daddy at the time, you know, but I don't think anybody else now, like, spirits, everybody has a has some type of a of a a liquor brand they're they're hopping and and then ventures is common place as well. So, you know, to me, I'm proud of the fact that we had this vision that we were able to execute more importantly, you know, because,

15:28

it's very hard to do. It's hand to hand combat every day entrepreneurship.

it's very hard to do. It's hand to hand combat every day entrepreneurship.

15:32

I, I wanna ask you about the proper twelve stuff. But before that, So, like, I grew up watching entourage. And so you see, like, Ari Manuel or Ari Gold dealing with, like, crazy young actors who have monies and money and it's, like, you know, drugs and sex. And then ballers, it's like, drugs and sex as well. But the difference between,

I, I wanna ask you about the proper twelve stuff. But before that, So, like, I grew up watching entourage. And so you see, like, Ari Manuel or Ari Gold dealing with, like, crazy young actors who have monies and money and it's, like, you know, drugs and sex. And then ballers, it's like, drugs and sex as well. But the difference between,

15:50

you know, ballers, what's an NFL

you know, ballers, what's an NFL

15:52

But then there's the difference I imagine

But then there's the difference I imagine

15:55

with UFC fighters where it's you're not an actor, you're not a player

with UFC fighters where it's you're not an actor, you're not a player

16:00

you're gonna get out there in your underwear and fight to the death in front of millions of people.

you're gonna get out there in your underwear and fight to the death in front of millions of people.

16:05

Can you, like, tell me a little bit about the difference between managing someone like Connor or an issey, like, these, like because I imagine the

Can you, like, tell me a little bit about the difference between managing someone like Connor or an issey, like, these, like because I imagine the

16:13

are they crazy?

are they crazy?

16:15

What's that mindset, like, on a daily basis and that mentality particularly when it comes to business. Are they have you found that you've got to hold them back from being so aggressive sometimes or or what's that like with that type of athlete? Well, first of all, I don't think they're crazy per se. So it's not, you know, because of the profession or the sport that they're in that that they tend to be maybe a little bit.

What's that mindset, like, on a daily basis and that mentality particularly when it comes to business. Are they have you found that you've got to hold them back from being so aggressive sometimes or or what's that like with that type of athlete? Well, first of all, I don't think they're crazy per se. So it's not, you know, because of the profession or the sport that they're in that that they tend to be maybe a little bit.

16:36

You know,

You know,

16:37

crazy, so to speak. Right? I mean, like, when I say crazy,

crazy, so to speak. Right? I mean, like, when I say crazy,

16:42

I mean, like, high risk, high risk. Well, I think look, it means depending on the field you're in. It's that's subjective what you think high risk and not. Most most people that come from, let's say, if you're a neurosurgeon, you're gonna think the combat it's a super high risk. Right? But ultimately, I think every human being is different. There's certainly there's certainly,

I mean, like, high risk, high risk. Well, I think look, it means depending on the field you're in. It's that's subjective what you think high risk and not. Most most people that come from, let's say, if you're a neurosurgeon, you're gonna think the combat it's a super high risk. Right? But ultimately, I think every human being is different. There's certainly there's certainly,

17:00

when you're that competitive,

when you're that competitive,

17:02

you're gonna be driven. You're gonna be more aggressive.

you're gonna be driven. You're gonna be more aggressive.

17:05

And I think I see it even in business at the same, at the highest level.

And I think I see it even in business at the same, at the highest level.

17:09

There's there's that

There's there's that

17:11

Chip on the shoulder, there's that edge that that every high level competitor has, whether it's an athlete in different sports, whether it's a business man or woman, in at the highest level in their respective field. So, obviously, business acumen varies. Right? So if you're talking about an institutional investor versus a professional athlete members, But even within the sport, you have athletes that have a very high level business agreement. Found is not trained from an institutional perspective. He didn't go get his MBA.

Chip on the shoulder, there's that edge that that every high level competitor has, whether it's an athlete in different sports, whether it's a business man or woman, in at the highest level in their respective field. So, obviously, business acumen varies. Right? So if you're talking about an institutional investor versus a professional athlete members, But even within the sport, you have athletes that have a very high level business agreement. Found is not trained from an institutional perspective. He didn't go get his MBA.

17:38

He doesn't have that that academic background, if you will. Right? But he's a very natural businessman. What what's the what's story as an example. Well, I mean, this story is proper twelve. I mean, could it easily taken a check from a sponsorship perspective and been so short sighted.

He doesn't have that that academic background, if you will. Right? But he's a very natural businessman. What what's the what's story as an example. Well, I mean, this story is proper twelve. I mean, could it easily taken a check from a sponsorship perspective and been so short sighted.

17:52

As opposed to putting up our own capital initially,

As opposed to putting up our own capital initially,

17:56

finding the right operating partner, finding the right strategic capital supply chain route to market, going out and creating your own, working without getting the sponsorship checked for x amount of posts or y amount of appearances, if you will, for an ultimate windfall that changes life and is generational well. So that in itself is a great example. Do you guys do you guys have, like, Jamieson, like, hey, we wanna sponsor you and you are, Dude, fuck this, Connor. Let's do our own thing. He's always had a desire to get into whiskey. It's it's, like, he's Irish. It's part of their DNA. Right? And his his grandfather was a was a whisky man. And we always had the idea when we were approached by a sponsor, and and it was like, Do we go and pursue a sponsorship and take a check, or do we just go and own our own business?

finding the right operating partner, finding the right strategic capital supply chain route to market, going out and creating your own, working without getting the sponsorship checked for x amount of posts or y amount of appearances, if you will, for an ultimate windfall that changes life and is generational well. So that in itself is a great example. Do you guys do you guys have, like, Jamieson, like, hey, we wanna sponsor you and you are, Dude, fuck this, Connor. Let's do our own thing. He's always had a desire to get into whiskey. It's it's, like, he's Irish. It's part of their DNA. Right? And his his grandfather was a was a whisky man. And we always had the idea when we were approached by a sponsor, and and it was like, Do we go and pursue a sponsorship and take a check, or do we just go and own our own business?

18:40

And when you study the category and you looked to TAM, and you looked at the opportunity, you're like, we could this is right for disruption. We actually

And when you study the category and you looked to TAM, and you looked at the opportunity, you're like, we could this is right for disruption. We actually

18:48

could really come in and do something here. Right? And so That is that's a perfect example of his natural business act. Right? Cause it's hard to do that. Especially at that level, he wasn't making

could really come in and do something here. Right? And so That is that's a perfect example of his natural business act. Right? Cause it's hard to do that. Especially at that level, he wasn't making

18:59

you know,

you know,

19:01

a ton of money yet up until we got to the Floyd flight, which is, by the way, when we announced our entry into the market. We announced our entry into the whiskey market in our post fire press conference. Yeah. I remember that he's he's holding the glass at the post We started, though, the process in thousand fourteen. And we were doing a lot of research and development and pivoting from different groups. And and ultimately, we we we found the right, you know, formula, if you will, on the right team, etcetera.

a ton of money yet up until we got to the Floyd flight, which is, by the way, when we announced our entry into the market. We announced our entry into the whiskey market in our post fire press conference. Yeah. I remember that he's he's holding the glass at the post We started, though, the process in thousand fourteen. And we were doing a lot of research and development and pivoting from different groups. And and ultimately, we we we found the right, you know, formula, if you will, on the right team, etcetera.

19:26

Right?

Right?

19:27

And and the rest is history. And that to me takes a lot of lot of intelligence

And and the rest is history. And that to me takes a lot of lot of intelligence

19:32

for an athlete to do that's not trained has it had the experience of building a business

for an athlete to do that's not trained has it had the experience of building a business

19:38

and, you know, more moreover the patience, right, to really bet on himself. How much of your guys' capital did you put up to get it off the ground. And do you remember what your first year's sales was? What what what was? Well, I I'll tell you I can't disclose all in from just do district confidentiality provisions that exist with our partners and our acquirer. So I I gotta be safe. But I could tell you that we put up Probably a few hundred thousand of our own capital,

and, you know, more moreover the patience, right, to really bet on himself. How much of your guys' capital did you put up to get it off the ground. And do you remember what your first year's sales was? What what what was? Well, I I'll tell you I can't disclose all in from just do district confidentiality provisions that exist with our partners and our acquirer. So I I gotta be safe. But I could tell you that we put up Probably a few hundred thousand of our own capital,

20:04

initially.

initially.

20:05

I could say that. Right? And that's, you know, I mean, that most of that went to lawyer if you will, just before you even got started. So,

I could say that. Right? And that's, you know, I mean, that most of that went to lawyer if you will, just before you even got started. So,

20:14

but it's, like, strategically,

but it's, like, strategically,

20:16

I think the way we set it up, and we have great partners, you know, one of our partners is,

I think the way we set it up, and we have great partners, you know, one of our partners is,

20:21

and is an operating genius and is a wizard in the spirits business, Ken Austin. So I gotta give him shout out because I Yeah. He had another company. Right? I mean, he did Audi owned. Then he did probably with us. He's done Terramada now. He's done the Lolo Jones. Oh, he's a He's a he's a jeep when it comes to doing spirit's goodness, you know. And when you find people like that, are you doing just like a like a thirty, thirty, thirty, like, know, you guys all split equity. Well, I I can't go into the details of the cap table. I wish I could, but again, the strong confidentiality provisions and all agreement, but it was a it's a fair deal, and I think everybody's happy in the end. But moreover,

and is an operating genius and is a wizard in the spirits business, Ken Austin. So I gotta give him shout out because I Yeah. He had another company. Right? I mean, he did Audi owned. Then he did probably with us. He's done Terramada now. He's done the Lolo Jones. Oh, he's a He's a he's a jeep when it comes to doing spirit's goodness, you know. And when you find people like that, are you doing just like a like a thirty, thirty, thirty, like, know, you guys all split equity. Well, I I can't go into the details of the cap table. I wish I could, but again, the strong confidentiality provisions and all agreement, but it was a it's a fair deal, and I think everybody's happy in the end. But moreover,

20:58

you bring on a black belt that knows what they're doing. Because at the end of the day, that's part of operating a business and being successful. It's like, you know what you don't know, but essentially

you bring on a black belt that knows what they're doing. Because at the end of the day, that's part of operating a business and being successful. It's like, you know what you don't know, but essentially

21:08

no matter

no matter

21:09

what cap table looks like, you gotta make sure you bring on that, the right expertise,

what cap table looks like, you gotta make sure you bring on that, the right expertise,

21:13

right, from operational perspective.

right, from operational perspective.

21:15

You have to have all the right ingredients to be able to execute successfully.

You have to have all the right ingredients to be able to execute successfully.

21:19

So even with something like that, let's say, just to put this in perspective. So the decision to say, well, we could just take a straight sponsorship deal, get a check, make a few Instagram posts,

So even with something like that, let's say, just to put this in perspective. So the decision to say, well, we could just take a straight sponsorship deal, get a check, make a few Instagram posts,

21:29

And and, you know, cast that check,

And and, you know, cast that check,

21:32

versus we're gonna do the entrepreneurial work and actually build a brand. The payoff difference. I imagine.

versus we're gonna do the entrepreneurial work and actually build a brand. The payoff difference. I imagine.

21:39

You could tell me if I'm wrong. I think it's probably a hundred to one. Would that be,

You could tell me if I'm wrong. I think it's probably a hundred to one. Would that be,

21:44

approximate to, like,

approximate to, like,

21:46

You know, if you just say, okay. Over a few years, we would have a a a kind of an alcohol sponsor and we're we're doing, you know, kind of these these scheduled posts with them. Or commercials with them or whatever it may be. I think it's probably something like fifty to a hundred x bigger return by doing the work. Is that

You know, if you just say, okay. Over a few years, we would have a a a kind of an alcohol sponsor and we're we're doing, you know, kind of these these scheduled posts with them. Or commercials with them or whatever it may be. I think it's probably something like fifty to a hundred x bigger return by doing the work. Is that

22:02

I would say it's a more. It's a multiple of that.

I would say it's a more. It's a multiple of that.

22:06

A few hundred dollars. How much would a sponsor should have been? I mean, I mean, back in that back at that time, you know, when we first started the process, it would have been, like, two two hundred fifty thousand. So I would've been a big one. By the time we launched, he probably was in the seven bigger range. Yeah. In terms of sponsorship,

A few hundred dollars. How much would a sponsor should have been? I mean, I mean, back in that back at that time, you know, when we first started the process, it would have been, like, two two hundred fifty thousand. So I would've been a big one. By the time we launched, he probably was in the seven bigger range. Yeah. In terms of sponsorship,

22:23

annually. Right? That's like an annual deal? Annual deal. Right? Yeah. Okay. So a million some some millions per year in order to promote

annually. Right? That's like an annual deal? Annual deal. Right? Yeah. Okay. So a million some some millions per year in order to promote

22:31

a whiskey. Versus hundreds of millions. Yeah. Exactly. So I would say I would say, like, it was, you know, you could run any,

a whiskey. Versus hundreds of millions. Yeah. Exactly. So I would say I would say, like, it was, you know, you could run any,

22:39

you know, analysis,

you know, analysis,

22:40

even in in in NTV and look at, like, how we want in one big. You talked about the Mayweather MacGregor thing, how that came to, like, how that nobody thought that that was gonna happen, and then it it actually happened. And it was kind of amazing. I remember vividly where I was. I remember I was on I was in Australia and I had to get up at a certain time. I was at a bar at, like, five in the morning or something like that to watch that fight. But I also remember the build up. Like, there was the kinda back and forth almost flirting on on social media talking talking trash to each other to try to generate interest. Because I think both guys, Floyd and Connor, probably the two smartest businessmen ever come through combat sports, and they kinda knew, okay. This is the right dance partner. From for us to, like, execute something orders of magnitude bigger than what we could do. And,

even in in in NTV and look at, like, how we want in one big. You talked about the Mayweather MacGregor thing, how that came to, like, how that nobody thought that that was gonna happen, and then it it actually happened. And it was kind of amazing. I remember vividly where I was. I remember I was on I was in Australia and I had to get up at a certain time. I was at a bar at, like, five in the morning or something like that to watch that fight. But I also remember the build up. Like, there was the kinda back and forth almost flirting on on social media talking talking trash to each other to try to generate interest. Because I think both guys, Floyd and Connor, probably the two smartest businessmen ever come through combat sports, and they kinda knew, okay. This is the right dance partner. From for us to, like, execute something orders of magnitude bigger than what we could do. And,

23:26

and I remember at the time, it was seen as

and I remember at the time, it was seen as

23:30

almost like the the Elon Musk's Mark Zuckerberg thing today, or it's like, it'd be crazy if it happened, but there's no way. I mean, just to get all these people to get the government to agree

almost like the the Elon Musk's Mark Zuckerberg thing today, or it's like, it'd be crazy if it happened, but there's no way. I mean, just to get all these people to get the government to agree

23:39

seemed impossible. Can you take us back? Like, you know, like, I see all these videos of you, like, hanging out at Connor's house or whatever, and, like, you get, you know, the behind the scenes stuff. There had to have been just like a couch conversation where you guys were like, okay. Could we do this? How could we do this? What what was that early days like before it came to fruition? So I to your point, I think, you know, you have two of the smarter

seemed impossible. Can you take us back? Like, you know, like, I see all these videos of you, like, hanging out at Connor's house or whatever, and, like, you get, you know, the behind the scenes stuff. There had to have been just like a couch conversation where you guys were like, okay. Could we do this? How could we do this? What what was that early days like before it came to fruition? So I to your point, I think, you know, you have two of the smarter

24:01

and savvy

and savvy

24:02

businessmen in combat sports that really understood

businessmen in combat sports that really understood

24:06

you know, the modern day fandom of both sports. Right? And early days, like, he wants to do it. And then it would be shot down by UFC, by by members of the media by whoever that just doubted that it would ever happen.

you know, the modern day fandom of both sports. Right? And early days, like, he wants to do it. And then it would be shot down by UFC, by by members of the media by whoever that just doubted that it would ever happen.

24:20

And I think that the the banter is really what allowed it to happen. Because once they started going back and forth and you could actually see the level of engagement and interest,

And I think that the the banter is really what allowed it to happen. Because once they started going back and forth and you could actually see the level of engagement and interest,

24:31

from a market perspective and from a consumer perspective,

from a market perspective and from a consumer perspective,

24:35

it it was hard to deny it. Right? It was hard to deny it because it was, like, This is real. It's viable. It it's a it's a win win scenario

it it was hard to deny it. Right? It was hard to deny it because it was, like, This is real. It's viable. It it's a it's a win win scenario

24:45

and a win for all parties who'd be involved.

and a win for all parties who'd be involved.

24:48

Why not? Right? The fans want it. The fighters want it and and moreover the numbers

Why not? Right? The fans want it. The fighters want it and and moreover the numbers

24:53

were speaking for themselves from an analytics perspective. So that allowed us to really use

were speaking for themselves from an analytics perspective. So that allowed us to really use

24:59

what the two fighters were intelligently doing on a very

what the two fighters were intelligently doing on a very

25:02

instinctive level. Right? There wasn't planned. There wasn't scripted,

instinctive level. Right? There wasn't planned. There wasn't scripted,

25:06

it was very instinctive. But moreover,

it was very instinctive. But moreover,

25:09

I think what what my job is is to look at the data and be like, right. There's something very viable here. There's something that you know, you have to be able to take and

I think what what my job is is to look at the data and be like, right. There's something very viable here. There's something that you know, you have to be able to take and

25:18

continue to to to advocate and push for your client because

continue to to to advocate and push for your client because

25:22

you could effectively have a successful

you could effectively have a successful

25:25

business opportunity,

business opportunity,

25:27

even for the UFC. And so that I think it took them a while to come around, but eventually they did because they realized

even for the UFC. And so that I think it took them a while to come around, but eventually they did because they realized

25:33

There was just such

There was just such

25:35

a amazing and intense interest around this event

a amazing and intense interest around this event

25:39

that it It was real. It wasn't a gimmick. It was something that everybody wanted to see. And so I think that was, credit to them too because, again, it went against all their their their normal business practice. They'd never done something like that before. And it took, you know, I think for them to see the substance of it all, to then move forward with us. And, ultimately, it was a huge success. I mean, over four million buys. I mean, I think there's probably there's a something there was some,

that it It was real. It wasn't a gimmick. It was something that everybody wanted to see. And so I think that was, credit to them too because, again, it went against all their their their normal business practice. They'd never done something like that before. And it took, you know, I think for them to see the substance of it all, to then move forward with us. And, ultimately, it was a huge success. I mean, over four million buys. I mean, I think there's probably there's a something there was some,

26:06

report I remember

report I remember

26:07

receiving. It was, yeah, like, hundreds of millions of illegal streams. I mean, like,

receiving. It was, yeah, like, hundreds of millions of illegal streams. I mean, like,

26:12

And we still did over four million bucks. You know what I mean? Like, so could you imagine if, like, it was the most bootleg fight ever? Yeah. Anyway, if we would've just been able to even just plug some of those hold and how many more buys we would have had. Right? But, I mean, it was such a com commercial success. I mean Can I ask you a quick question about those buys? Yeah. So you said you said four million buys. I'm not I'm not attacking this strictly

And we still did over four million bucks. You know what I mean? Like, so could you imagine if, like, it was the most bootleg fight ever? Yeah. Anyway, if we would've just been able to even just plug some of those hold and how many more buys we would have had. Right? But, I mean, it was such a com commercial success. I mean Can I ask you a quick question about those buys? Yeah. So you said you said four million buys. I'm not I'm not attacking this strictly

26:35

about this fight, but when I see pay per view numbers, like, what the headlines are,

about this fight, but when I see pay per view numbers, like, what the headlines are,

26:40

I think most of them are complete bullshit.

I think most of them are complete bullshit.

26:43

I think that when a fighter says, like, for example, I remember Floyd has multiple times said he's earned nine figures. Hundred plus million off of one one fight.

I think that when a fighter says, like, for example, I remember Floyd has multiple times said he's earned nine figures. Hundred plus million off of one one fight.

26:52

And, I'm I think I've seen Connor say I I think he was just talking shit, but he's like, oh, I'm making this much money off this,

And, I'm I think I've seen Connor say I I think he was just talking shit, but he's like, oh, I'm making this much money off this,

27:00

cowboy, ceremony fight. I think those are nonsense. And the reason I think they're nonsense is it's almost like a rapper bragging about how much money they have It's like Part of the brand. You're not it's part of your brand. And also, no one's incentivized,

cowboy, ceremony fight. I think those are nonsense. And the reason I think they're nonsense is it's almost like a rapper bragging about how much money they have It's like Part of the brand. You're not it's part of your brand. And also, no one's incentivized,

27:13

like Dana or Showtime or HBO. They're not incentivized to, like, tell the public that, yeah, this dude's full of shit. We gave him two million dollars. He didn't earn twenty million dollars off this thing. Oh, what? I no. Let me let me just And, like, it's not public information. Loaded. That's unloaded because there's certain elements of that. You know, could be hypothetically true. But, for example, compensation is not fully reported.

like Dana or Showtime or HBO. They're not incentivized to, like, tell the public that, yeah, this dude's full of shit. We gave him two million dollars. He didn't earn twenty million dollars off this thing. Oh, what? I no. Let me let me just And, like, it's not public information. Loaded. That's unloaded because there's certain elements of that. You know, could be hypothetically true. But, for example, compensation is not fully reported.

27:36

When you're talking about UFC, particularly MMA, like, that's not fully recorded what the persons really are at the highest level then. Yeah. You know what I mean? So so it's actually more even that true because I It's just what's reported to the commission and assuming that they don't have, let's call them another agreement.

When you're talking about UFC, particularly MMA, like, that's not fully recorded what the persons really are at the highest level then. Yeah. You know what I mean? So so it's actually more even that true because I It's just what's reported to the commission and assuming that they don't have, let's call them another agreement.

27:51

So that's accurate. In terms of pay per view, There's a speculation. So for example, Mayback, in particular, there was, you know, I think there was rumors that were starting to trickle in that it did over six million buys or to that extent. You know what I mean? But it landed in, like, the four three four four range, and that's act no. That's actual. Right? I mean, ultimately,

So that's accurate. In terms of pay per view, There's a speculation. So for example, Mayback, in particular, there was, you know, I think there was rumors that were starting to trickle in that it did over six million buys or to that extent. You know what I mean? But it landed in, like, the four three four four range, and that's act no. That's actual. Right? I mean, ultimately,

28:10

You know, that's those are not fudge numbers. And so what you were hearing about what potentially,

You know, that's those are not fudge numbers. And so what you were hearing about what potentially,

28:17

Connor made and potentially Floyd made. On our side, I know it's more true. On the Floyd side, I don't know if he divulges who he splits it with or it's, you know, what that what that looks like on his side. So I can't comment on on his. Right? But UFC was our partner. So I know what they're what we're reporting for kinda was commerce.

Connor made and potentially Floyd made. On our side, I know it's more true. On the Floyd side, I don't know if he divulges who he splits it with or it's, you know, what that what that looks like on his side. So I can't comment on on his. Right? But UFC was our partner. So I know what they're what we're reporting for kinda was commerce.

28:36

What was reported, I think, was thirty to Connor and a hundred to Floyd. Was that what was reported? I don't think so. But maybe, I mean, terms of what you're talking about reported to the the commission or the papers? No. No journalists ever actually, like, breaks that down. You know what I mean? So that's what I'm saying. Like, these numbers so high. And I hear that. And I've Well, it was higher. I think for for I think it was for certainly higher for Connor that I know.

What was reported, I think, was thirty to Connor and a hundred to Floyd. Was that what was reported? I don't think so. But maybe, I mean, terms of what you're talking about reported to the the commission or the papers? No. No journalists ever actually, like, breaks that down. You know what I mean? So that's what I'm saying. Like, these numbers so high. And I hear that. And I've Well, it was higher. I think for for I think it was for certainly higher for Connor that I know.

29:00

And and, you know, for Floyd, I would imagine it would be probably around there or higher just depending on what he did again. Wow. You really think that hundred million was true. Well, I mean, I I and Connor was un you know, I'd say

And and, you know, for Floyd, I would imagine it would be probably around there or higher just depending on what he did again. Wow. You really think that hundred million was true. Well, I mean, I I and Connor was un you know, I'd say

29:13

just under a hundred, right, when it's all said and done. So

just under a hundred, right, when it's all said and done. So

29:17

that's his part. So, again, he has a part we had a partner in UFC. So And I won't get into the specifics, but, yes, so for Floyd's side, it's very reasonable to think that he could have pulled in a hundred.

that's his part. So, again, he has a part we had a partner in UFC. So And I won't get into the specifics, but, yes, so for Floyd's side, it's very reasonable to think that he could have pulled in a hundred.

29:28

Assuming that he he didn't take it all, didn't have partners. You split. That's right. You're a business guy. So you see what Floyd did in the boxing business. Where he basically became his own promoter,

Assuming that he he didn't take it all, didn't have partners. You split. That's right. You're a business guy. So you see what Floyd did in the boxing business. Where he basically became his own promoter,

29:39

runs his own runs his own ship so that he can take the lion's share of of the the revenue or the profits that come from an event where, like, in the past, guys like Mike Tyson and others sort of got screwed because they're out there fighting generating all this demand that they look at, like, ten years later, they're like, where's all the money? And the promoter has basically enriched themselves in that way.

runs his own runs his own ship so that he can take the lion's share of of the the revenue or the profits that come from an event where, like, in the past, guys like Mike Tyson and others sort of got screwed because they're out there fighting generating all this demand that they look at, like, ten years later, they're like, where's all the money? And the promoter has basically enriched themselves in that way.

30:00

And, obviously, the UFC is totally different. It's like a league. It works differently.

And, obviously, the UFC is totally different. It's like a league. It works differently.

30:04

But a guy like Connor is essentially as big of a brand as the USC, or UFC, like, you know, Let's say it's debatable. They're in the same,

But a guy like Connor is essentially as big of a brand as the USC, or UFC, like, you know, Let's say it's debatable. They're in the same,

30:12

like, the the same, like, air.

like, the the same, like, air.

30:14

And if Connor McGregor was to go do a fight on YouTube, paper view or whatever he wanted to do, he could

And if Connor McGregor was to go do a fight on YouTube, paper view or whatever he wanted to do, he could

30:21

pull the same numbers as a UFC card without the UFC promotion.

pull the same numbers as a UFC card without the UFC promotion.

30:25

Do you think, like, I guess, when you see what Floyd did, do you think anybody's ever gonna do that with the UFC or in MMA, where they're gonna become their own promoter and have their own shows? I think the sport is still young and is still evolving. Right? And while

Do you think, like, I guess, when you see what Floyd did, do you think anybody's ever gonna do that with the UFC or in MMA, where they're gonna become their own promoter and have their own shows? I think the sport is still young and is still evolving. Right? And while

30:39

the UFC is to some extent synonymous to Lee as a promotion, it's still

the UFC is to some extent synonymous to Lee as a promotion, it's still

30:44

structure to some extent, you know, like price fighting. Right? There's still pay per view. And even though there's rankings, sometimes you'll see the rankings are not stuff. True meritocracy because it's still price fighting and entertainment to some extent. Right?

structure to some extent, you know, like price fighting. Right? There's still pay per view. And even though there's rankings, sometimes you'll see the rankings are not stuff. True meritocracy because it's still price fighting and entertainment to some extent. Right?

30:57

And and I think that they have come a long way, but they still have a long way to go in terms of how much fighters should could earn, should earn.

And and I think that they have come a long way, but they still have a long way to go in terms of how much fighters should could earn, should earn.

31:07

But at the end of day too, from a boxing perspective, I think that's why boxing has been on the decline. It's still fragmented.

But at the end of day too, from a boxing perspective, I think that's why boxing has been on the decline. It's still fragmented.

31:14

Right? And there's at the end of the day, there's not,

Right? And there's at the end of the day, there's not,

31:18

a true

a true

31:19

promotion that's that's

promotion that's that's

31:21

stood the test of time. I know top ranks been around forever.

stood the test of time. I know top ranks been around forever.

31:25

Right? But who do they really have? Matching seems to be doing more. Obviously, premier is still around and still PVC still competing, but you see it kinda fragmented. Right? Canelo fight for matching one one for for a couple fights and I spot fighting for PVC for a fight.

Right? But who do they really have? Matching seems to be doing more. Obviously, premier is still around and still PVC still competing, but you see it kinda fragmented. Right? Canelo fight for matching one one for for a couple fights and I spot fighting for PVC for a fight.

31:41

And and I and the differences though, I think in boxing promotions,

And and I and the differences though, I think in boxing promotions,

31:45

could fight each other, and and so they have to agree on that. Right? I think in the MMA, it's gonna continue to evolve. Right? You now have

could fight each other, and and so they have to agree on that. Right? I think in the MMA, it's gonna continue to evolve. Right? You now have

31:53

the ability can Connor do that. Of course, I think Connor's one of probably the only person who can carry his own show. It's very difficult to do. Right? It's hard to go

the ability can Connor do that. Of course, I think Connor's one of probably the only person who can carry his own show. It's very difficult to do. Right? It's hard to go

32:02

How many million pay per view sellers are there in either sport? Not a lot. You know, it's like, it's it's not that easy to do.

How many million pay per view sellers are there in either sport? Not a lot. You know, it's like, it's it's not that easy to do.

32:10

So I think that from a from a UFC perspective, they've always looked at it as like, look, we're we're building something that's sustainable. And they are Correct. In that regard, but I think that fighters definitely should have a a bigger,

So I think that from a from a UFC perspective, they've always looked at it as like, look, we're we're building something that's sustainable. And they are Correct. In that regard, but I think that fighters definitely should have a a bigger,

32:23

piece of the revenues as the thing continues to grow, which I think they've come a long way, but they still have a long way to go. Right?

piece of the revenues as the thing continues to grow, which I think they've come a long way, but they still have a long way to go. Right?

32:31

This data is wrong. Every freaking time time.

This data is wrong. Every freaking time time.

32:34

Have you heard of HubSpot?

Have you heard of HubSpot?

32:36

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the client's history, calls, support tickets, emails, and here's a test from three days ago I totally missed.

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the client's history, calls, support tickets, emails, and here's a test from three days ago I totally missed.

32:48

Hubspot,

Hubspot,

32:49

grow better.

grow better.

32:51

Yeah. I was gonna say, you know, the other group that's trying to do their own shows is the kinda Jake Paul, Logan Paul style thing where they're doing these kind of, like, kind of celebrity matches, high interest,

Yeah. I was gonna say, you know, the other group that's trying to do their own shows is the kinda Jake Paul, Logan Paul style thing where they're doing these kind of, like, kind of celebrity matches, high interest,

33:02

fights, and getting people to buy paper views for that seems to honestly be working. Like, you know, like,

fights, and getting people to buy paper views for that seems to honestly be working. Like, you know, like,

33:07

I don't know what you think about those guys, but I personally used to be like, oh, you know, kinda wrote them off as just like, kinda like, they were, like, at the jackass crowd of, like, the the YouTube generation, the fine generation. And then they said they were gonna do this boxing thing. I would see, who knows? How seriously they'll take it? But honestly, like, They've done a good job of actually, like, building up interest and pulling these events off and being, like, respectable showing up very respectably

I don't know what you think about those guys, but I personally used to be like, oh, you know, kinda wrote them off as just like, kinda like, they were, like, at the jackass crowd of, like, the the YouTube generation, the fine generation. And then they said they were gonna do this boxing thing. I would see, who knows? How seriously they'll take it? But honestly, like, They've done a good job of actually, like, building up interest and pulling these events off and being, like, respectable showing up very respectably

33:31

and winning several of these fights. You can't hate on them, man. You can't hate on them, mate. Yeah. Look, they're they're putting the metallic, actually, our client don't hand a fight Logan Paul coming up and try. Dylan Danis is your client.

and winning several of these fights. You can't hate on them, man. You can't hate on them, mate. Yeah. Look, they're they're putting the metallic, actually, our client don't hand a fight Logan Paul coming up and try. Dylan Danis is your client.

33:43

Oh

Oh

33:44

my god. That is so funny. Are you the genius behind his current marketing strategy. Is that your did you sign off on that? No. No. No. That's all I'm doing.

my god. That is so funny. Are you the genius behind his current marketing strategy. Is that your did you sign off on that? No. No. No. That's all I'm doing.

33:53

I thought you might have been his client. There's a there's a famous video where Nate Diaz and Dylan are getting into it. And Nate, there was a beer on Dylan. And I saw you in the video trying to be, like, the the father in the whole, like, You're like, hey, Nate, Dylan. If you guys please walk away, is that good? Did didn't work out? My kids didn't listen. You know?

I thought you might have been his client. There's a there's a famous video where Nate Diaz and Dylan are getting into it. And Nate, there was a beer on Dylan. And I saw you in the video trying to be, like, the the father in the whole, like, You're like, hey, Nate, Dylan. If you guys please walk away, is that good? Did didn't work out? My kids didn't listen. You know?

34:12

That's enough. So,

That's enough. So,

34:14

but, no, I I, you know, it you gotta give those guys credit. I mean, look, I I think they're they're they're putting in time in their craft. They're they're going in there and And they're not only, you know, taking a shot risk it. You know, I could argue that they're not really doing it against real box, because that's true. You know, I think they're being more strategic and But, you know, again, credit has to go to

but, no, I I, you know, it you gotta give those guys credit. I mean, look, I I think they're they're they're putting in time in their craft. They're they're going in there and And they're not only, you know, taking a shot risk it. You know, I could argue that they're not really doing it against real box, because that's true. You know, I think they're being more strategic and But, you know, again, credit has to go to

34:35

Connor, right, who created that trend? Who started that? It was us versus May weather. And then now I mean, even if Floyd goes and fights someone else, he doesn't get the same result without it being another two two a side guys facing each other. And while I give all of them credit too, I don't think you've seen this blockbuster event that anybody's been hoping for. So So at the end of the day, though, there's a market, though. There's an appetite from a consumer to go look at, you know,

Connor, right, who created that trend? Who started that? It was us versus May weather. And then now I mean, even if Floyd goes and fights someone else, he doesn't get the same result without it being another two two a side guys facing each other. And while I give all of them credit too, I don't think you've seen this blockbuster event that anybody's been hoping for. So So at the end of the day, though, there's a market, though. There's an appetite from a consumer to go look at, you know,

35:02

me and you Sean, I don't I think we we mainly get a hundred people that tune in, but nonetheless, there's a market parent who's probably

me and you Sean, I don't I think we we mainly get a hundred people that tune in, but nonetheless, there's a market parent who's probably

35:08

dreaming on YouTube. Sam is gonna have to pay. He doesn't get a free underestimate how many people wanna see me get my ass off.

dreaming on YouTube. Sam is gonna have to pay. He doesn't get a free underestimate how many people wanna see me get my ass off.

35:15

Likewise, my friend. I think you're right. You're right. So what are the they've been begging to get Connor in that. They're I think that the that's the white whale that that Jake Paul's chasing.

Likewise, my friend. I think you're right. You're right. So what are the they've been begging to get Connor in that. They're I think that the that's the white whale that that Jake Paul's chasing.

35:25

What is the percent chance that a fight between Conor McGregor and Jake Paul ever happens?

What is the percent chance that a fight between Conor McGregor and Jake Paul ever happens?

35:30

I mean, Right now, Connor's focused on Michael Chandler. I'm saying, m, ever. I I can tell you flaw in your Floyd, the rematch is is their Logan Paul wants to fight him. Jake Paul, that has a lot of possibilities, but Not zero.

I mean, Right now, Connor's focused on Michael Chandler. I'm saying, m, ever. I I can tell you flaw in your Floyd, the rematch is is their Logan Paul wants to fight him. Jake Paul, that has a lot of possibilities, but Not zero.

35:44

Yeah. It's not zero. It's just not top of mind right now. Right? Yeah. So You need to take up your sports jacket. You need to have a proper twelve. You need to, like, I want the non poll politician answer. That You you, you, managers are so good. I'd say the best of everything. Is funny. It's like, I wonder if I just wore freaking streetwear

Yeah. It's not zero. It's just not top of mind right now. Right? Yeah. So You need to take up your sports jacket. You need to have a proper twelve. You need to, like, I want the non poll politician answer. That You you, you, managers are so good. I'd say the best of everything. Is funny. It's like, I wonder if I just wore freaking streetwear

36:02

and, you know, and it it can't and dyed my hair, bleach my hair like I used to when I was a young punk rock kid, you know, if everybody would really just hear what I'm saying to Steve, not bullshit. I have to tell you the truth. Like, he's gonna fight Michael Chandler next, right?

and, you know, and it it can't and dyed my hair, bleach my hair like I used to when I was a young punk rock kid, you know, if everybody would really just hear what I'm saying to Steve, not bullshit. I have to tell you the truth. Like, he's gonna fight Michael Chandler next, right?

36:17

It's not in the we're not thinking about that. You know what I mean? But ultimately, of course, we know he wants the five, of course, we know it's there. And, of course, I think if everybody keeps doing their thing, it's gonna be a market for it. Right? And so, well, let let's talk about the the biggest of these freak show fights right now is Elon

It's not in the we're not thinking about that. You know what I mean? But ultimately, of course, we know he wants the five, of course, we know it's there. And, of course, I think if everybody keeps doing their thing, it's gonna be a market for it. Right? And so, well, let let's talk about the the biggest of these freak show fights right now is Elon

36:34

versus Zach. And it was one of those things that, like, in our worlds, like, that's that's never happened in the kind of business and Tech Roan. And the day that comes out and kinda certifies it, he's like, no. They want it to happen. We're talking to them. We might make it happen. Which was Yeah. But he always does that. Exactly. It's Dana White, so you never know. But, you know, he it was interesting that it got a little bit more heat from that. What's your take on that? And again, same question. Probably. If he does that, I don't know if data would have gone on a limb if he hadn't really talked both. Right? I mean, do they? Well, I'm sure he talked to both, but I don't, I don't think that he would've done that, you know, and and even, Zach, training with freaking, you know, a bunch of different fighters, is he, and bulk, and and John Jones, and and then,

versus Zach. And it was one of those things that, like, in our worlds, like, that's that's never happened in the kind of business and Tech Roan. And the day that comes out and kinda certifies it, he's like, no. They want it to happen. We're talking to them. We might make it happen. Which was Yeah. But he always does that. Exactly. It's Dana White, so you never know. But, you know, he it was interesting that it got a little bit more heat from that. What's your take on that? And again, same question. Probably. If he does that, I don't know if data would have gone on a limb if he hadn't really talked both. Right? I mean, do they? Well, I'm sure he talked to both, but I don't, I don't think that he would've done that, you know, and and even, Zach, training with freaking, you know, a bunch of different fighters, is he, and bulk, and and John Jones, and and then,

37:19

Elon,

Elon,

37:20

bring it in GSP and and do you believe it'll happen?

bring it in GSP and and do you believe it'll happen?

37:24

And if so, who's that?

And if so, who's that?

37:26

Stuck would be down.

Stuck would be down.

37:28

Catch weight, whatever. It doesn't matter. Yes. I agree. Like, I think Zuck is down. Zuck is

Catch weight, whatever. It doesn't matter. Yes. I agree. Like, I think Zuck is down. Zuck is

37:35

is is is truly, you know, training

is is is truly, you know, training

37:38

and regardless

and regardless

37:40

of this fight or not, he's in there. Does that mean you think Elon might not be down because that's our theory here on this podcast is that Elon wants to talk about it. Look, from the outside looking in and all the information that I have, which probably less than what you have being in the tech world. You guys have some freaking secret telegram

of this fight or not, he's in there. Does that mean you think Elon might not be down because that's our theory here on this podcast is that Elon wants to talk about it. Look, from the outside looking in and all the information that I have, which probably less than what you have being in the tech world. You guys have some freaking secret telegram

37:57

groups that should with others. Who told you about that?

groups that should with others. Who told you about that?

38:01

Dude, for knowing you or, like, knowing what I think of you, you you're probably gonna be managing you. Yeah. I mean, I'm, like,

Dude, for knowing you or, like, knowing what I think of you, you you're probably gonna be managing you. Yeah. I mean, I'm, like,

38:08

Hey, I'll I'll I'll deal. I'm definitely gonna pursue them, you know. But as long as we get some rights, not just transaction, we gotta build something together, you know. It's oh, but I I I think it's up to Elon. I I truly think it's up to Elon. You know? And I don't know. Do you think that you would tell us that? Well, Dana came out said if it happened. They probably looked at the numbers though for both x and threads. They're like, this is great. Yeah. That's right.

Hey, I'll I'll I'll deal. I'm definitely gonna pursue them, you know. But as long as we get some rights, not just transaction, we gotta build something together, you know. It's oh, but I I I think it's up to Elon. I I truly think it's up to Elon. You know? And I don't know. Do you think that you would tell us that? Well, Dana came out said if it happened. They probably looked at the numbers though for both x and threads. They're like, this is great. Yeah. That's right.

38:31

But Zucks more serious. Like, nope. Don't talk about it. I saw those checks exchanges and all that kind of stuff that kinda were leaked. And like I said, Zucks, Zucks, Zucks, That's that's about it. He's he's not he's not bullshit. You know? Dana has said if it happens, it would be the biggest fight ever. He thinks it would surpass

But Zucks more serious. Like, nope. Don't talk about it. I saw those checks exchanges and all that kind of stuff that kinda were leaked. And like I said, Zucks, Zucks, Zucks, That's that's about it. He's he's not he's not bullshit. You know? Dana has said if it happens, it would be the biggest fight ever. He thinks it would surpass

38:49

Floyd pack out. It would surpass Floyd Connor. He thinks it would be that because it's just, like, you know, the freak of all freak shows in that sense. Like, it crosses over into so many different like, fan bases or domains. You get all the combat force people, but you'd also get the business people to watch. I think so. I think so. And I think It would also be the satisfied ever. Yeah. It'd also be really lame to watch. Yeah. It was act it was it was actually it was actually kinda fucked up the way Elon was all about it, and then all of a sudden, it's like, right, not gonna be the stage. It's gonna be charity. Like, wait a second. You can't play along all this fucking time. And then and then all of a sudden, pull the rug. You know what I mean? Like, Did you see the video of him curling a forty or he had, like, a twenty pound or forty pound weight at his office and he did a live Twitter where he was he's, like, I'm curling to repair. It's like -- No. -- dude, if you think

Floyd pack out. It would surpass Floyd Connor. He thinks it would be that because it's just, like, you know, the freak of all freak shows in that sense. Like, it crosses over into so many different like, fan bases or domains. You get all the combat force people, but you'd also get the business people to watch. I think so. I think so. And I think It would also be the satisfied ever. Yeah. It'd also be really lame to watch. Yeah. It was act it was it was actually it was actually kinda fucked up the way Elon was all about it, and then all of a sudden, it's like, right, not gonna be the stage. It's gonna be charity. Like, wait a second. You can't play along all this fucking time. And then and then all of a sudden, pull the rug. You know what I mean? Like, Did you see the video of him curling a forty or he had, like, a twenty pound or forty pound weight at his office and he did a live Twitter where he was he's, like, I'm curling to repair. It's like -- No. -- dude, if you think

39:33

I swear to god.

I swear to god.

39:35

If you think doing curls at your desk is how you prepare, you're this is not gonna be good. It's not

If you think doing curls at your desk is how you prepare, you're this is not gonna be good. It's not

39:42

you know? Oh, I didn't see that. That's funny. That's hilarious. Dude, I wanna ask you. Let me ask you a quote about some other slick guys. So, basically, a lot of people who don't watch the UFC they they don't know that, so Dana's the front guy. You know, he's doing a lot of the match setting, and, he does all the talking. And he sees, like, a wonderful businessman. But the Fortiva brothers interest me most because they were, I think I think Dana only owned, like, four or six percent of it when it sold. But for for Teeter Brothers moaned most all of it besides some out outside money because they were already wealthy, but they seem like those guys they don't do a lot of interviews, and they're a little bit behind the scenes. They seem like sharks. Have you learned anything interesting from,

you know? Oh, I didn't see that. That's funny. That's hilarious. Dude, I wanna ask you. Let me ask you a quote about some other slick guys. So, basically, a lot of people who don't watch the UFC they they don't know that, so Dana's the front guy. You know, he's doing a lot of the match setting, and, he does all the talking. And he sees, like, a wonderful businessman. But the Fortiva brothers interest me most because they were, I think I think Dana only owned, like, four or six percent of it when it sold. But for for Teeter Brothers moaned most all of it besides some out outside money because they were already wealthy, but they seem like those guys they don't do a lot of interviews, and they're a little bit behind the scenes. They seem like sharks. Have you learned anything interesting from,

40:20

the two brothers and Dana,

the two brothers and Dana,

40:22

about business Well, so, obviously, look, the they sold their their business now. Right? Endeavor ended up. Yeah. You know, way more so at the time, they they bought it.

about business Well, so, obviously, look, the they sold their their business now. Right? Endeavor ended up. Yeah. You know, way more so at the time, they they bought it.

40:33

But I I had, the pleasure of being able to to, you know, deal,

But I I had, the pleasure of being able to to, you know, deal,

40:38

across from Lorenzo Fatita on particularly,

across from Lorenzo Fatita on particularly,

40:41

on a on a couple of clients, particularly Connor, obviously, at that level.

on a on a couple of clients, particularly Connor, obviously, at that level.

40:45

And they're very savvy businessman, very, very composed. You know, I I It's not it's the the dynamic when I'm on the opposite side naturally,

And they're very savvy businessman, very, very composed. You know, I I It's not it's the the dynamic when I'm on the opposite side naturally,

40:54

it's adversarial

it's adversarial

40:56

a lot of the time. Right? And so

a lot of the time. Right? And so

40:58

You know, at the end of the day, I'm advocating for my client. So it's it's I'm not their best friend. Right? And it's not like they're gonna invite me over for Christmas and And, but but we do have we did have a respectful relationship, and I really, really enjoyed

You know, at the end of the day, I'm advocating for my client. So it's it's I'm not their best friend. Right? And it's not like they're gonna invite me over for Christmas and And, but but we do have we did have a respectful relationship, and I really, really enjoyed

41:12

dealing with someone, you know, that that has been not only as successful in our support and a pioneer in it, but was a super successful businessman in the casino business and and other businesses as well. And so you learn you learn from the interactions and the dealings and the negotiations that you're you're you're you're doing. Like, for example,

dealing with someone, you know, that that has been not only as successful in our support and a pioneer in it, but was a super successful businessman in the casino business and and other businesses as well. And so you learn you learn from the interactions and the dealings and the negotiations that you're you're you're you're doing. Like, for example,

41:30

when when Mayweather MacGregor had happened and we we basically

when when Mayweather MacGregor had happened and we we basically

41:33

got what we were achieving

got what we were achieving

41:35

or or were striving for from a negotiation. Like, Connor, I really we had that moment when we walked out of Lorenzo's office. We're like, fucking did it. You know, it was like a moment. Right? And so do you guys, like, keep a straight face till you get to the parking lot? Yeah. You get, like, giddy.

or or were striving for from a negotiation. Like, Connor, I really we had that moment when we walked out of Lorenzo's office. We're like, fucking did it. You know, it was like a moment. Right? And so do you guys, like, keep a straight face till you get to the parking lot? Yeah. You get, like, giddy.

41:50

It's sort of hugging it Well, in the meeting, in in in the office, you have the smirk. You know, you don't get really, like, right. And then, yeah, when you get in the car, you're like, yeah, arshaw, you celebrate.

It's sort of hugging it Well, in the meeting, in in in the office, you have the smirk. You know, you don't get really, like, right. And then, yeah, when you get in the car, you're like, yeah, arshaw, you celebrate.

42:01

You know?

You know?

42:02

But, yeah, man. I think it's the it's the human shit. I think that's what people don't realize. I mean, it's like, it's the same in all sectors, all sports.

But, yeah, man. I think it's the it's the human shit. I think that's what people don't realize. I mean, it's like, it's the same in all sectors, all sports.

42:09

And even the most composed person that doesn't do any interviews,

And even the most composed person that doesn't do any interviews,

42:14

I'm sure have had those moments in their own, you know, journeys as well. Right? I read on,

I'm sure have had those moments in their own, you know, journeys as well. Right? I read on,

42:19

front office sports. I think it's called. It's like a sports publication

front office sports. I think it's called. It's like a sports publication

42:23

that the final exit

that the final exit

42:25

for

for

42:26

proper twelve was six hundred million dollars, and I think that was only four years after you started it. Is six hundred million dollars in the ballpark? Three years

proper twelve was six hundred million dollars, and I think that was only four years after you started it. Is six hundred million dollars in the ballpark? Three years

42:34

And I can tell you, you listen. If it's probably printed, then you gotta go with that because I can't necessarily comment on the specific numbers, but we're still involved too. It's not You know, at the end of the day, it's it's we we're still,

And I can tell you, you listen. If it's probably printed, then you gotta go with that because I can't necessarily comment on the specific numbers, but we're still involved too. It's not You know, at the end of the day, it's it's we we're still,

42:47

you know, part of the team. We're still pushing it to grow the brand. We just came out with a new flavor or Irish apple flavor, which is amazing.

you know, part of the team. We're still pushing it to grow the brand. We just came out with a new flavor or Irish apple flavor, which is amazing.

42:55

You know, dangerously amazing too, because I, you know, you just it it drinks It goes down so easy.

You know, dangerously amazing too, because I, you know, you just it it drinks It goes down so easy.

43:01

But, yeah, man. I'm I'm super proud of that. Was that was that, like, a new level for you, wealth wise? And what, I mean, or were you able to make money a little bit along the way? You know, I think that was a whole another level. Right? That was a whole another level where you're able to

But, yeah, man. I'm I'm super proud of that. Was that was that, like, a new level for you, wealth wise? And what, I mean, or were you able to make money a little bit along the way? You know, I think that was a whole another level. Right? That was a whole another level where you're able to

43:14

achieve, you know,

achieve, you know,

43:16

your your your your, you know,

your your your your, you know,

43:19

your ultimate goals. Right? But ultimately, too, you're you're you're proven your concept. You know what I mean? Like, ultimately, like, we're not having to go sell the platform.

your ultimate goals. Right? But ultimately, too, you're you're you're proven your concept. You know what I mean? Like, ultimately, like, we're not having to go sell the platform.

43:29

We're creating liquidity events by creating opportunities

We're creating liquidity events by creating opportunities

43:33

left and right. And that's just for clients. Now we're creating

left and right. And that's just for clients. Now we're creating

43:36

ventures that are, you know, accretive to the platform. We have a a smart basketball technology called Hoop. We have,

ventures that are, you know, accretive to the platform. We have a a smart basketball technology called Hoop. We have,

43:43

you know, some other ventures in the pipeline that are coming out that are very, very much focused on on advocacy for the entire sport and creating something where we're putting our own capital in these things to create opportunities for everybody else. Right? And so And and there's other things that we're creating specifically for our clients. Right? So so, you know, in lieu of

you know, some other ventures in the pipeline that are coming out that are very, very much focused on on advocacy for the entire sport and creating something where we're putting our own capital in these things to create opportunities for everybody else. Right? And so And and there's other things that we're creating specifically for our clients. Right? So so, you know, in lieu of

44:03

of of of of of you know, having the opportunity to invest or, you know, an athlete not maybe not having the brand equity to go start their own venture. How can we bring them along to ride with us, you know, for for for the next proper twelve, if you if you will. Right? I always like to ask people this,

of of of of of you know, having the opportunity to invest or, you know, an athlete not maybe not having the brand equity to go start their own venture. How can we bring them along to ride with us, you know, for for for the next proper twelve, if you if you will. Right? I always like to ask people this,

44:20

because

because

44:22

I remember, you know, when you when you start out in business, typically, you have kinda nothing to your name.

I remember, you know, when you when you start out in business, typically, you have kinda nothing to your name.

44:28

And you've got this Literally, nothing. Credit card debt. Like Exactly. Nothing. So you start at zero or usually, you go below zero. You dip below zero for a period of time. Below zero.

And you've got this Literally, nothing. Credit card debt. Like Exactly. Nothing. So you start at zero or usually, you go below zero. You dip below zero for a period of time. Below zero.

44:39

Well, then the funny thing is, and this is what people don't appreciate. Like, My wife now, she was my girlfriend, and she had a job. And we were living in the Mac now credit cards. And for the first seven years of paradigm, I didn't take a paycheck.

Well, then the funny thing is, and this is what people don't appreciate. Like, My wife now, she was my girlfriend, and she had a job. And we were living in the Mac now credit cards. And for the first seven years of paradigm, I didn't take a paycheck.

44:51

I was paying

I was paying

44:52

team members and staff before I was paying myself.

team members and staff before I was paying myself.

44:56

And I think people

And I think people

44:57

lose sight of that, you know? It's like but but then when you have

lose sight of that, you know? It's like but but then when you have

45:02

your success, you still try to do right, take care of people. But even that's sometimes no good deed goes unpunished. Right? But ultimately,

your success, you still try to do right, take care of people. But even that's sometimes no good deed goes unpunished. Right? But ultimately,

45:10

The it's a war of attrition. You have to be able to withstand all of it and really

The it's a war of attrition. You have to be able to withstand all of it and really

45:15

believe in what you're doing.

believe in what you're doing.

45:17

And,

And,

45:18

you know, eat shit sandwiches daily -- Right. -- on your way there. You know, the meaning that you you eat these shit sandwiches in your case, seven years, in my case, I remember, like, sort of eight or nine years straight of just,

you know, eat shit sandwiches daily -- Right. -- on your way there. You know, the meaning that you you eat these shit sandwiches in your case, seven years, in my case, I remember, like, sort of eight or nine years straight of just,

45:29

like, in my case, it's just kinda failure, but, like, in your case, at least, you're building it up.

like, in my case, it's just kinda failure, but, like, in your case, at least, you're building it up.

45:34

And then you finally have the moment where

And then you finally have the moment where

45:37

it's kinda like validated,

it's kinda like validated,

45:38

realize a payday comes in. You get a windfall along the way.

realize a payday comes in. You get a windfall along the way.

45:42

And,

And,

45:43

like, financially sure that's exciting and and things change at a logical level. But before it hits the logical level, there's kind of the emotional level of, like, What does that feel like?

like, financially sure that's exciting and and things change at a logical level. But before it hits the logical level, there's kind of the emotional level of, like, What does that feel like?

45:53

What thoughts go through your head at that time? We had a guy come on the pot. He's like, like, dude, I used to just every day for the next week. I just drove to the bank, and I would just in an ATM put my card in and say print receipt because I just wanted to see it. And he's like, he's like, I didn't even have anything James Hong. He's like, I didn't even have anything I wanted to spend it on. He's like, I was just I was just amazing to look at that because I knew the seven year or whatever the the the years that go in to

What thoughts go through your head at that time? We had a guy come on the pot. He's like, like, dude, I used to just every day for the next week. I just drove to the bank, and I would just in an ATM put my card in and say print receipt because I just wanted to see it. And he's like, he's like, I didn't even have anything James Hong. He's like, I didn't even have anything I wanted to spend it on. He's like, I was just I was just amazing to look at that because I knew the seven year or whatever the the the years that go in to

46:18

not not being there, not having that. And we had other people that are like, you know, oddly numb feeling. I didn't feel anything. And other people are like, you know, I had a conversation with myself. I said, alright. Now I'm here. Here's this pivotal conversation I had myself. So I always

not not being there, not having that. And we had other people that are like, you know, oddly numb feeling. I didn't feel anything. And other people are like, you know, I had a conversation with myself. I said, alright. Now I'm here. Here's this pivotal conversation I had myself. So I always

46:31

like to ask people about that moment because I think it there's usually something interesting that happens. It's not just, like, just another day. So It's surreal. It's surreal to me because, you know, on on one end, it happened during COVID. So it was a real it was a weird fucking time for all of us. Right?

like to ask people about that moment because I think it there's usually something interesting that happens. It's not just, like, just another day. So It's surreal. It's surreal to me because, you know, on on one end, it happened during COVID. So it was a real it was a weird fucking time for all of us. Right?

46:47

And,

And,

46:48

you know, you you you you you

you know, you you you you you

46:51

you get there. And honestly, it's like you're pinching yourself. And, you know, because it's a new age, you don't have to necessarily go to the bank account to print the receipt anywhere. You could just look it back. I surely did that a few times. Just be like, what? You know,

you get there. And honestly, it's like you're pinching yourself. And, you know, because it's a new age, you don't have to necessarily go to the bank account to print the receipt anywhere. You could just look it back. I surely did that a few times. Just be like, what? You know,

47:03

but also, like, you have to make decisions. Like, I we we hired more people. We gave people raises. We gave people bonuses that had nothing to do with the with that part of the business. And And we invested back in the business. And so I was

but also, like, you have to make decisions. Like, I we we hired more people. We gave people raises. We gave people bonuses that had nothing to do with the with that part of the business. And And we invested back in the business. And so I was

47:15

first thing I bought was my mom, I put my house in a car. And so I, like, you know, I I was trying to really

first thing I bought was my mom, I put my house in a car. And so I, like, you know, I I was trying to really

47:22

you know, stay grounded. You know what I mean? And more importantly, like, try to do right, you know, as best as you can.

you know, stay grounded. You know what I mean? And more importantly, like, try to do right, you know, as best as you can.

47:28

By for for those that are important to you, both,

By for for those that are important to you, both,

47:33

family and on your team. Right? And and ultimately,

family and on your team. Right? And and ultimately,

47:38

still, like, just enjoy the moment because we were kinda everybody locked in at home.

still, like, just enjoy the moment because we were kinda everybody locked in at home.

47:43

It was,

It was,

47:44

you know, every night, it was for my wife, and I was just surreal. And it's like, you know, then you start to think about, okay. Well, do you tell your kids? Do you know how do you raise them the right way? And how do you make sure them keep them hungry and born. You know what I mean? It's not about that.

you know, every night, it was for my wife, and I was just surreal. And it's like, you know, then you start to think about, okay. Well, do you tell your kids? Do you know how do you raise them the right way? And how do you make sure them keep them hungry and born. You know what I mean? It's not about that.

48:01

A lot of things change. Right? Because it's like you get there and you start to realize,

A lot of things change. Right? Because it's like you get there and you start to realize,

48:05

you gotta start planning, thinking,

you gotta start planning, thinking,

48:08

and and acting differently. But then also, other unintended issues start to come up, you know, like, you know, what was that? The guy more money, more problems. This is true, you know, at the end of the day. What problems? Just a a lot of different things. I think on a people want shit. People want shit. Unifree people think that they deserve shit.

and and acting differently. But then also, other unintended issues start to come up, you know, like, you know, what was that? The guy more money, more problems. This is true, you know, at the end of the day. What problems? Just a a lot of different things. I think on a people want shit. People want shit. Unifree people think that they deserve shit.

48:28

Unappreciative

Unappreciative

48:29

people no matter what you give them, you know, they just unfortunately,

people no matter what you give them, you know, they just unfortunately,

48:33

I have a self employed of you.

I have a self employed of you.

48:35

You know, I think there's there's a whole list of issues that come up with it. Right?

You know, I think there's there's a whole list of issues that come up with it. Right?

48:41

That's the reality. But it is you gotta take the good, the bad, the ugly, and just keep rolling punches, and level up, and level up in That's what it did. I thought you were gonna say you had a red panty night. I was I was waiting for it. That was the

That's the reality. But it is you gotta take the good, the bad, the ugly, and just keep rolling punches, and level up, and level up in That's what it did. I thought you were gonna say you had a red panty night. I was I was waiting for it. That was the

48:56

You said it for me. I did.

You said it for me. I did.

49:00

And you had two bites of the apple. Right? If I remember correctly, like, I think you guy did you guys sell a portion of the of the business early on at think you sold half of it and then Yeah. Another I don't know if it was a half or the rest or another big chunk. Yeah. Right? Yep. Was it a hard decision to sell, or did you have six hundred million reasons? I mean,

And you had two bites of the apple. Right? If I remember correctly, like, I think you guy did you guys sell a portion of the of the business early on at think you sold half of it and then Yeah. Another I don't know if it was a half or the rest or another big chunk. Yeah. Right? Yep. Was it a hard decision to sell, or did you have six hundred million reasons? I mean,

49:18

it it was I mean, look, any first of all, it was an amazing at the time. It always asks for the fact that you're like, now we still have we're still part of the business. So we could still keep making a lot of money in in in into the next decade or in longer, you know, at the end of the day.

it it was I mean, look, any first of all, it was an amazing at the time. It always asks for the fact that you're like, now we still have we're still part of the business. So we could still keep making a lot of money in in in into the next decade or in longer, you know, at the end of the day.

49:32

Because,

Because,

49:34

it's always difficult to think about, oh, woulda shoulda coulda. Right? But you gotta be able to count you know, the fortunes of it all,

it's always difficult to think about, oh, woulda shoulda coulda. Right? But you gotta be able to count you know, the fortunes of it all,

49:42

you know, and and be grounded in in in that positive reality. It's not a negative thing. Know, it's very easy to always

you know, and and be grounded in in in that positive reality. It's not a negative thing. Know, it's very easy to always

49:50

money money morning quarterback something, but, we shouldn't have sold because this, this is not, but you have those regrets, which I think is normal, by the way. I think most people who not, but may maybe most. I think who they sell, you you all if you sell it right, you tend to sell early. Right? I mean,

money money morning quarterback something, but, we shouldn't have sold because this, this is not, but you have those regrets, which I think is normal, by the way. I think most people who not, but may maybe most. I think who they sell, you you all if you sell it right, you tend to sell early. Right? I mean,

50:07

that that tends to happen. I think I think the way we structured the deal allows us to really con Nelly, we made it a ton of money, but we just continue to make a ton of money.

that that tends to happen. I think I think the way we structured the deal allows us to really con Nelly, we made it a ton of money, but we just continue to make a ton of money.

50:17

And and, you know, ultimately,

And and, you know, ultimately,

50:20

have I had those thoughts? Sure. You always think about it and because it's for me, it's more so okay.

have I had those thoughts? Sure. You always think about it and because it's for me, it's more so okay.

50:26

It's about execution. Right? So not only do we execute, but then I was how to do? How's the terms? How's this? How's that? You know, so I'm kinda like constantly watching the film to make sure that I'm learning and growing as an entrepreneur because I'm not resting on my laurels either. I'm not done. Right? And so I'm I'm still playing the game. While you play the game, you gotta be able to not only celebrate the victories or watch the tape back and see where you could have gotten better. Right? That's the only way you're gonna be the best at what you do. So I have, a partner, who a business partner, who basically he he was he was already successful before, but his second company, he was about to get a two hundred million dollar check for the sale, and it was a, like, a one of those, like, click baby websites on Facebook that showed, like, top ten lists, and then Facebook changed the algorithm.

It's about execution. Right? So not only do we execute, but then I was how to do? How's the terms? How's this? How's that? You know, so I'm kinda like constantly watching the film to make sure that I'm learning and growing as an entrepreneur because I'm not resting on my laurels either. I'm not done. Right? And so I'm I'm still playing the game. While you play the game, you gotta be able to not only celebrate the victories or watch the tape back and see where you could have gotten better. Right? That's the only way you're gonna be the best at what you do. So I have, a partner, who a business partner, who basically he he was he was already successful before, but his second company, he was about to get a two hundred million dollar check for the sale, and it was a, like, a one of those, like, click baby websites on Facebook that showed, like, top ten lists, and then Facebook changed the algorithm.

51:10

And the sale sale dropped from two hundred million to, thirty million, and it was just a massive issue because of platform risk.

And the sale sale dropped from two hundred million to, thirty million, and it was just a massive issue because of platform risk.

51:16

And there's a lot of fear of platform risk. Do you do you view Connor

And there's a lot of fear of platform risk. Do you do you view Connor

51:21

as, like, your platform risk? Like, if he really because he gets in troubles, sometimes

as, like, your platform risk? Like, if he really because he gets in troubles, sometimes

51:26

he gets accused of a lot of stuff. Sometimes maybe he actually did do it. Sometimes he didn't do it. Do you get nervous about platform risk with Connor of, like, shit. If he does something really bad, I'm I'm fucked. Yeah. Well, well, he's been accused of a lot of things, and he's never been

he gets accused of a lot of stuff. Sometimes maybe he actually did do it. Sometimes he didn't do it. Do you get nervous about platform risk with Connor of, like, shit. If he does something really bad, I'm I'm fucked. Yeah. Well, well, he's been accused of a lot of things, and he's never been

51:43

that's best of the the the facts. Right?

that's best of the the the facts. Right?

51:46

But, obviously, there's always risk and everything. And I think when you look at, you know, such a, you know, Connor's kinda like an enigma. Right? And so there's certainly gonna be

But, obviously, there's always risk and everything. And I think when you look at, you know, such a, you know, Connor's kinda like an enigma. Right? And so there's certainly gonna be

51:56

those that may be converse and not wanna do anything. But at the end of the day, whoever gets involved with us understands the MacGregor brand, right, and understands

those that may be converse and not wanna do anything. But at the end of the day, whoever gets involved with us understands the MacGregor brand, right, and understands

52:05

and hair at risk that potentially come with that. But

and hair at risk that potentially come with that. But

52:08

ultimately, they also look at the track record, and that is always gonna win the day. Right? Cause you could

ultimately, they also look at the track record, and that is always gonna win the day. Right? Cause you could

52:14

Make all these planes, accusation, whatever, but ultimately,

Make all these planes, accusation, whatever, but ultimately,

52:18

with the facts of the facts, and the results of the results, and the data is the data. So I think when you look at all those things,

with the facts of the facts, and the results of the results, and the data is the data. So I think when you look at all those things,

52:26

some of all parts is why we have a healthy relationship with all of our business partners and we continue to incubate and launch.

some of all parts is why we have a healthy relationship with all of our business partners and we continue to incubate and launch.

52:33

Other exciting businesses and around the Conner brand. For me, the he's the biggest client. He's the he's he's also the top one percent.

Other exciting businesses and around the Conner brand. For me, the he's the biggest client. He's the he's he's also the top one percent.

52:41

You know, pop culture brand in the world.

You know, pop culture brand in the world.

52:43

So it's like, unless I know inside the other

So it's like, unless I know inside the other

52:47

people in that small

people in that small

52:49

bucket, if you will. He's always gonna

bucket, if you will. He's always gonna

52:53

have, you know, that that let's call it

have, you know, that that let's call it

52:56

you know,

you know,

52:57

proportionate

proportionate

52:58

risk value across my platform. Right? But ultimately, we're also,

risk value across my platform. Right? But ultimately, we're also,

53:03

you know, much more than just one client, and we're building something that for me is into the future. Right? John, do you see what happened with bar stool? So, basically, bar stool sports, sold to a betting company.

you know, much more than just one client, and we're building something that for me is into the future. Right? John, do you see what happened with bar stool? So, basically, bar stool sports, sold to a betting company.

53:15

Penn. Pen. Yeah.

Penn. Pen. Yeah.

53:17

And I don't remember the final sale. Six hundred million plus Dave made a killing. Think he got in stock, I think. Right? A lot of stock? Yeah. He he got a lot of stock. I think he got some, I think he was able to sell some. I know I know that the the on Wall Street, you could see that he did sell a little bit. And he,

And I don't remember the final sale. Six hundred million plus Dave made a killing. Think he got in stock, I think. Right? A lot of stock? Yeah. He he got a lot of stock. I think he got some, I think he was able to sell some. I know I know that the the on Wall Street, you could see that he did sell a little bit. And he,

53:34

basically, after three years, Penn was, like,

basically, after three years, Penn was, like,

53:38

shit. You guys are insane. Like, you're it's really hard for us to do, like, because we're regulated as a casino. It's really hard to let you do what you wanna do without hurting us. And ESPN wants to do this big deal with us, but they won't do it for with Barcelona. You know what, Dave here? Look, just have the company back. And if you ever sell it again, we get half of the profit. Cool. And in exchange, we're gonna do this ESPN deal, which is gonna boost our stock. We're good. It was, like, the the greatest coup of all time of, like, you know, Dave getting,

shit. You guys are insane. Like, you're it's really hard for us to do, like, because we're regulated as a casino. It's really hard to let you do what you wanna do without hurting us. And ESPN wants to do this big deal with us, but they won't do it for with Barcelona. You know what, Dave here? Look, just have the company back. And if you ever sell it again, we get half of the profit. Cool. And in exchange, we're gonna do this ESPN deal, which is gonna boost our stock. We're good. It was, like, the the greatest coup of all time of, like, you know, Dave getting,

54:06

Dave selling it, and then them just saying, here, actually, we don't want this. You know, maybe we have a world where the buyer of of proper twelve is, like, Hey, this was cool and all, but you know what? You could just have it. It's yours now. You could have it. I think it was brilliant. It's a great move for him. I think he still has pen stock too. So then the stock goes up, and he win it again. So good for him.

Dave selling it, and then them just saying, here, actually, we don't want this. You know, maybe we have a world where the buyer of of proper twelve is, like, Hey, this was cool and all, but you know what? You could just have it. It's yours now. You could have it. I think it was brilliant. It's a great move for him. I think he still has pen stock too. So then the stock goes up, and he win it again. So good for him.

54:27

Yeah, that then that's a that's an interesting sector where we're getting ready to enter in

Yeah, that then that's a that's an interesting sector where we're getting ready to enter in

54:32

That that's a I'm interested to see what they do with it now, right, bar stools and see what they end up, what who they end up you know, partner with to try to get that off the ground. You

That that's a I'm interested to see what they do with it now, right, bar stools and see what they end up, what who they end up you know, partner with to try to get that off the ground. You

54:42

probably, I I'm guessing you kinda studied other people who had talent like this. Like, I don't know if you're you're in a group chat, like, Buddha Brown and, like, you know, John Shahie or some of these guys that are managing, you know, the the sort of the big scores, like, those same top one percent.

probably, I I'm guessing you kinda studied other people who had talent like this. Like, I don't know if you're you're in a group chat, like, Buddha Brown and, like, you know, John Shahie or some of these guys that are managing, you know, the the sort of the big scores, like, those same top one percent.

54:56

Kind of, like, people who can move the needle. John's a John's a friend. I don't know Scooter, but John's a friend. Who's John? What's his last name? The guy who manages the Health Boys now.

Kind of, like, people who can move the needle. John's a John's a friend. I don't know Scooter, but John's a friend. Who's John? What's his last name? The guy who manages the Health Boys now.

55:06

Oh, yeah. Yeah. Yes. And stuff.

Oh, yeah. Yeah. Yes. And stuff.

55:08

Yeah. So he's he has, and he has probably he has he has, like, a dozen or so some of the top podcasts and personalities, you know, he's he's a he's a he's certainly a a entrepreneurial

Yeah. So he's he has, and he has probably he has he has, like, a dozen or so some of the top podcasts and personalities, you know, he's he's a he's a he's certainly a a entrepreneurial

55:19

respect.

respect.

55:20

And he, and so you you kind of studied them a little if somebody was studying you and they see what you're doing with Connor and how you built, like, I'm just gonna name them off. So you did a whiskey brand, proper twelve. You have Netflix documentaries and, like, entertainment that way. You have roadhouse, which is, like, a new movie coming out. You have the August MacGregor, the, the suit lines. You have title, which is, like, the recovery spray. You have the fast app, which is like fitness,

And he, and so you you kind of studied them a little if somebody was studying you and they see what you're doing with Connor and how you built, like, I'm just gonna name them off. So you did a whiskey brand, proper twelve. You have Netflix documentaries and, like, entertainment that way. You have roadhouse, which is, like, a new movie coming out. You have the August MacGregor, the, the suit lines. You have title, which is, like, the recovery spray. You have the fast app, which is like fitness,

55:43

like, app,

like, app,

55:44

plus, and I think, like, gyms coming or whatever. Like, you know, something like that, like, a a fitness branded, obviously, fits. Yeah. We have actually have a a event based,

plus, and I think, like, gyms coming or whatever. Like, you know, something like that, like, a a fitness branded, obviously, fits. Yeah. We have actually have a a event based,

55:52

competition coming with three called three k o. So that's gonna be you know, think of of Spartan race meets meets meets, crossfit games. You know? Very cool. So you got you have that. You have I think it's like a mobile game that he's in. You get you do, like, kind of the the the celebrity fight with mayweather. There's all these different things you've done around that person, that brand. And I'm sure some of them worked amazingly, and some of them probably were too much work for what they were worth. You just you you learn as you go. Right? You're not I doubt you you were the one entrepreneur who just magically had everything right from day one. No. No way. Right? So if somebody was studying you or somebody had, you know,

competition coming with three called three k o. So that's gonna be you know, think of of Spartan race meets meets meets, crossfit games. You know? Very cool. So you got you have that. You have I think it's like a mobile game that he's in. You get you do, like, kind of the the the celebrity fight with mayweather. There's all these different things you've done around that person, that brand. And I'm sure some of them worked amazingly, and some of them probably were too much work for what they were worth. You just you you learn as you go. Right? You're not I doubt you you were the one entrepreneur who just magically had everything right from day one. No. No way. Right? So if somebody was studying you or somebody had, you know,

56:29

was it was was with the next MacGregor? Was it another star creator?

was it was was with the next MacGregor? Was it another star creator?

56:33

Would you what would be your kinda like advice to that person? How would you advise them based on your learning the last ten years of trying to figure this out. Yeah. I mean, first and foremost, I'm still learning. Right? I'm still learning. I'm still growing.

Would you what would be your kinda like advice to that person? How would you advise them based on your learning the last ten years of trying to figure this out. Yeah. I mean, first and foremost, I'm still learning. Right? I'm still learning. I'm still growing.

56:47

What I would say is, you know, you have to be ready to,

What I would say is, you know, you have to be ready to,

56:51

you know,

you know,

56:53

not only dream, but

not only dream, but

56:55

act on those dreams, right, and come prepared from a research and preparation perspective,

act on those dreams, right, and come prepared from a research and preparation perspective,

57:00

building out a plan and be fluid because it's not always gonna go to plan. Right? But if you're prepared and you do have a plan,

building out a plan and be fluid because it's not always gonna go to plan. Right? But if you're prepared and you do have a plan,

57:07

you're

you're

57:08

you're likely

you're likely

57:09

more, you know, you're likely to execute

more, you know, you're likely to execute

57:12

even if you have to deviate a little bit because you have to stay fluid with what reality hits you with. Right?

even if you have to deviate a little bit because you have to stay fluid with what reality hits you with. Right?

57:18

You have to also have thick skin, man. Like, at the end of the day, it's a war of attrition.

You have to also have thick skin, man. Like, at the end of the day, it's a war of attrition.

57:22

You're gonna eat shit sandwiches

You're gonna eat shit sandwiches

57:24

daily for a long time. And so you gotta be able to withstand that with a smile, but be able to see through all the noise.

daily for a long time. And so you gotta be able to withstand that with a smile, but be able to see through all the noise.

57:31

The pressure,

The pressure,

57:32

and more importantly, have that ability to communicate with that with that client, right, because you guys have to stay in sync in terms of what you're building.

and more importantly, have that ability to communicate with that with that client, right, because you guys have to stay in sync in terms of what you're building.

57:41

I would say, you know, one of the things I wish I would've done, build a a team around you that's more experienced than you. Right?

I would say, you know, one of the things I wish I would've done, build a a team around you that's more experienced than you. Right?

57:48

Because ultimately, I think that that's what's gonna allow you to accelerate your plan as opposed to bringing people and then having to do other other things, like, those people turning on. What what what what what reason or not. How big is the paradigm team?

Because ultimately, I think that that's what's gonna allow you to accelerate your plan as opposed to bringing people and then having to do other other things, like, those people turning on. What what what what what reason or not. How big is the paradigm team?

58:02

It's still boutique. So we're about team on on the whole co level, but then every brand co, if you will, has has its own respective team. Right?

It's still boutique. So we're about team on on the whole co level, but then every brand co, if you will, has has its own respective team. Right?

58:12

And what I would also say is, you know, don't don't stop innovating.

And what I would also say is, you know, don't don't stop innovating.

58:16

Right?

Right?

58:17

Don't stop trying to create

Don't stop trying to create

58:20

new opportunities

new opportunities

58:21

that

that

58:22

after a line, right, with your client, right, organically, but you gotta make sure you're able to clearly define that. What what's your criteria? So, like, you've gone into these ten different categories. How do you pick which category to go into? What what is it just Well, it had well, first, I fell the line organically,

after a line, right, with your client, right, organically, but you gotta make sure you're able to clearly define that. What what's your criteria? So, like, you've gone into these ten different categories. How do you pick which category to go into? What what is it just Well, it had well, first, I fell the line organically,

58:37

Right. And they have to have a genuine interest because you can't sell something that's fake. I mean, everybody thought and that's another thing.

Right. And they have to have a genuine interest because you can't sell something that's fake. I mean, everybody thought and that's another thing.

58:44

Everybody thought Propertova was gonna be a gimmick. Until they tried it. It's, you and obviously, if you don't drink, you don't drink. But if you try it, you're gonna be, oh my god. This is great. Make sure we created a,

Everybody thought Propertova was gonna be a gimmick. Until they tried it. It's, you and obviously, if you don't drink, you don't drink. But if you try it, you're gonna be, oh my god. This is great. Make sure we created a,

58:54

substance of brand.

substance of brand.

58:56

Right? It wasn't going to be just something that we just put his space on it and try to sell. And that's important. I know to him as well, and that's why he believes in and and and the ventures that that that that he's involved with. He's very passionate, but it's they're of substance as well. They're quality.

Right? It wasn't going to be just something that we just put his space on it and try to sell. And that's important. I know to him as well, and that's why he believes in and and and the ventures that that that that he's involved with. He's very passionate, but it's they're of substance as well. They're quality.

59:12

So you have to understand the the market. You have to understand the players in the market. You have to understand how you fit in and how you can disrupt the market, grab market share. And you have to put a plan together that allows you to to have a higher probability of success with the black belts that are are gonna help you operate the business

So you have to understand the the market. You have to understand the players in the market. You have to understand how you fit in and how you can disrupt the market, grab market share. And you have to put a plan together that allows you to to have a higher probability of success with the black belts that are are gonna help you operate the business

59:31

you know, and then having all the other components, they're making sure that you could actually build a product or service or substance.

you know, and then having all the other components, they're making sure that you could actually build a product or service or substance.

59:38

By the way, did you ever consider just putting his name on it? It's like you have, like, Jamison or Johnny Walker or Jack Daniels, like, MacGregor's name is is so famous. It's an interesting

By the way, did you ever consider just putting his name on it? It's like you have, like, Jamison or Johnny Walker or Jack Daniels, like, MacGregor's name is is so famous. It's an interesting

59:48

decision. That should take it's taken. We did think about that, but, actually, there's a the MacGregor clan, I think it's a Scotch if I'm not mistaken.

decision. That should take it's taken. We did think about that, but, actually, there's a the MacGregor clan, I think it's a Scotch if I'm not mistaken.

59:56

So that that was certainly considered. We we also considered notorious Irish whiskey at one point. Right.

So that that was certainly considered. We we also considered notorious Irish whiskey at one point. Right.

01:00:03

And and, you know, again, even early earlier day.

And and, you know, again, even early earlier day.

01:00:07

There's a couple other things that were floated around, but No. Proper Twil's a good name. Papa Twelve is good. It's a great name. Again, we'll be What's it mean? Like, the twa is it, like, the twelve districts of Dublin? It's from Dublin twelve. So each, let's call it. Yeah. Bureau or City with a Dublin is a is a number. And where he's from is Dublin twelfth. And so and proper I mean, they would say that was a proper night out, you know, like, it's proper good time. And

There's a couple other things that were floated around, but No. Proper Twil's a good name. Papa Twelve is good. It's a great name. Again, we'll be What's it mean? Like, the twa is it, like, the twelve districts of Dublin? It's from Dublin twelve. So each, let's call it. Yeah. Bureau or City with a Dublin is a is a number. And where he's from is Dublin twelfth. And so and proper I mean, they would say that was a proper night out, you know, like, it's proper good time. And

01:00:30

so it's, you know, property number twelve. That just made sense for the brand. And again,

so it's, you know, property number twelve. That just made sense for the brand. And again,

01:00:35

after pivoting

after pivoting

01:00:36

several groups in finding the the right partners, you know, we came up with the brand together. And Sean and I are big fans of of words. You know, like, we'll hear someone say and we're like, oh, man, the language they used was beautiful. That was really good language, whether it's writing or just someone talking.

several groups in finding the the right partners, you know, we came up with the brand together. And Sean and I are big fans of of words. You know, like, we'll hear someone say and we're like, oh, man, the language they used was beautiful. That was really good language, whether it's writing or just someone talking.

01:00:52

The cool thing about Connor is he he he's got a a beautiful vocabulary and beautiful timing and beautiful phrasing. So he uses wonderful words. And so, like, I remember when he was, fighting Jose all, though. He would talk about, like, he was, like, if this was another time, I would storm your pavela. And then he, like, talks about, like, what he would do to the And, like, he he, like, you know, the whole red panty night. Like, he just has, like, really funny catchy phrases. I guess Trump kinda did this too where he just, like, it was just really catchy stuff.

The cool thing about Connor is he he he's got a a beautiful vocabulary and beautiful timing and beautiful phrasing. So he uses wonderful words. And so, like, I remember when he was, fighting Jose all, though. He would talk about, like, he was, like, if this was another time, I would storm your pavela. And then he, like, talks about, like, what he would do to the And, like, he he, like, you know, the whole red panty night. Like, he just has, like, really funny catchy phrases. I guess Trump kinda did this too where he just, like, it was just really catchy stuff.

01:01:19

Are you guys ever just shooting the shit? And you're like, oh, that's a line. We're gonna have to we're gonna have to use that.

Are you guys ever just shooting the shit? And you're like, oh, that's a line. We're gonna have to we're gonna have to use that.

01:01:24

Please. He's he's very national. Right? Going back to the acumen. I mean,

Please. He's he's very national. Right? Going back to the acumen. I mean,

01:01:28

That is stuff that it's not rehearsed. It's very much

That is stuff that it's not rehearsed. It's very much

01:01:33

stuff that he just comes up with. But we'd be there and he'd say some stuff like that was hilarious. Another that's another Mcgregorism. You know what I mean? Like You're like, put that in the bank. Use that problem with them. I have two fan service questions that are around that. Number one, Well, during the May Mayweather press tour,

stuff that he just comes up with. But we'd be there and he'd say some stuff like that was hilarious. Another that's another Mcgregorism. You know what I mean? Like You're like, put that in the bank. Use that problem with them. I have two fan service questions that are around that. Number one, Well, during the May Mayweather press tour,

01:01:48

which was just, like, okay. That was that was so much fun. But it looked like because the all UFC Press tours are the same. You go. You sit and they ask you questions, and then you react. Whereas, that one was like stand up, and give a speech. And it almost looked like Connor was almost ambushed, like, oh, I just gotta give a twenty minute improvised speech in front of millions of people right now. Then he kinda did it. Was that an ambush? I always wondered. Yeah. No idea what the format was going to be like. And Sam, yes, it was exhausting at the time.

which was just, like, okay. That was that was so much fun. But it looked like because the all UFC Press tours are the same. You go. You sit and they ask you questions, and then you react. Whereas, that one was like stand up, and give a speech. And it almost looked like Connor was almost ambushed, like, oh, I just gotta give a twenty minute improvised speech in front of millions of people right now. Then he kinda did it. Was that an ambush? I always wondered. Yeah. No idea what the format was going to be like. And Sam, yes, it was exhausting at the time.

01:02:17

But just thinking bad to it. Anytime it kinda comes up from whether it's the, you know, anniversary, whatever it may be, it was such a great experience, man. And it was, like, once in a lifetime thing because,

But just thinking bad to it. Anytime it kinda comes up from whether it's the, you know, anniversary, whatever it may be, it was such a great experience, man. And it was, like, once in a lifetime thing because,

01:02:28

you know, Sean, it there was no format. That's your point. I don't know if you saw ambush, but certainly, we're like, Oh, what how is it for this one? How is it for that one? Right. But the energy of all of them was out of this world. And so I think that they fed off that energy which gave them the ability to deliver these legendary lines, answered back and forth. I remember watching it, and it was clear that he was like, wait, there's no questions. I just have to I just have to go. Okay. I'm a I'm a comedian now. Alright. Be bet. And he said this line. He goes, you know, they they tried every they They didn't tell us the format. My microphone doesn't work. They're trying to put me in a uncomfortable situation, but they don't know. I thrive in uncomfortable I almost feel like he was giving himself a pep talk during the speech. I I really love that line. That was that was great. But I also have another kind of fan service question on almost the other side of the coin. So as you could tell,

you know, Sean, it there was no format. That's your point. I don't know if you saw ambush, but certainly, we're like, Oh, what how is it for this one? How is it for that one? Right. But the energy of all of them was out of this world. And so I think that they fed off that energy which gave them the ability to deliver these legendary lines, answered back and forth. I remember watching it, and it was clear that he was like, wait, there's no questions. I just have to I just have to go. Okay. I'm a I'm a comedian now. Alright. Be bet. And he said this line. He goes, you know, they they tried every they They didn't tell us the format. My microphone doesn't work. They're trying to put me in a uncomfortable situation, but they don't know. I thrive in uncomfortable I almost feel like he was giving himself a pep talk during the speech. I I really love that line. That was that was great. But I also have another kind of fan service question on almost the other side of the coin. So as you could tell,

01:03:18

me and Sam, both fans of you, of the UFC, of Connor, like, we we really, it'll take a lot of inspiration from some of the, you know, it's it's just a bad ass thing to go out there and just fight and and put yourself on the line like that every single time. There's something to be admired of that for sure. And I think Connor came in with a very

me and Sam, both fans of you, of the UFC, of Connor, like, we we really, it'll take a lot of inspiration from some of the, you know, it's it's just a bad ass thing to go out there and just fight and and put yourself on the line like that every single time. There's something to be admired of that for sure. And I think Connor came in with a very

01:03:33

like, at the beginning, how could you hate the guy? Like, he was he was bold. He came from nowhere. He was, like, you know, this guy who was, like, a, you know, apprentice plumber And then was, like, all of a sudden, beating everybody exactly the way he said he would. His fighting style was electric. Like, there was nothing to dislike about the guy I thought on the on the come up. I'm sure some people did, but, like, the majority of fans, I think, we're we're we're on the come up, we're just like, this guy's incredible.

like, at the beginning, how could you hate the guy? Like, he was he was bold. He came from nowhere. He was, like, you know, this guy who was, like, a, you know, apprentice plumber And then was, like, all of a sudden, beating everybody exactly the way he said he would. His fighting style was electric. Like, there was nothing to dislike about the guy I thought on the on the come up. I'm sure some people did, but, like, the majority of fans, I think, we're we're we're on the come up, we're just like, this guy's incredible.

01:03:58

And then there's sort of almost like a heel turn now where,

And then there's sort of almost like a heel turn now where,

01:04:02

I know a lot of people who I watch fights with, they sort of feel like he's kinda jumped the shark. Like, you know, now he's this, like,

I know a lot of people who I watch fights with, they sort of feel like he's kinda jumped the shark. Like, you know, now he's this, like,

01:04:08

First of all, he's, like, super jacked now in this huge way. He's, like, more of a boxer. He's he hasn't fought in a long time. You know, he talks maybe he's crossing the line too much. Oh, he's getting in trouble. Like, There's all these things that honestly, like, I know he's your client, he's your friend, and you're probably never gonna say a bad word about it. But I think there are some fair criticisms that, like, know, it's understandable why somebody who was a superfan might now feel like, you know, I I can't really, you know, get behind everything that I'm that I'm seeing here.

First of all, he's, like, super jacked now in this huge way. He's, like, more of a boxer. He's he hasn't fought in a long time. You know, he talks maybe he's crossing the line too much. Oh, he's getting in trouble. Like, There's all these things that honestly, like, I know he's your client, he's your friend, and you're probably never gonna say a bad word about it. But I think there are some fair criticisms that, like, know, it's understandable why somebody who was a superfan might now feel like, you know, I I can't really, you know, get behind everything that I'm that I'm seeing here.

01:04:36

Do you think about that at all? And do you, I guess, like, what's your reaction to that? I don't really know how to phrase the question, but I feel like you're one of the few people on earth who would have an an opinion about this that I would really care to hear.

Do you think about that at all? And do you, I guess, like, what's your reaction to that? I don't really know how to phrase the question, but I feel like you're one of the few people on earth who would have an an opinion about this that I would really care to hear.

01:04:47

I mean, look, it it's just like you are engaged with these conversations. Naturally, I'm gonna hear everything right, from people around me and, you know,

I mean, look, it it's just like you are engaged with these conversations. Naturally, I'm gonna hear everything right, from people around me and, you know,

01:04:56

whether it's my friends or there's family.

whether it's my friends or there's family.

01:04:58

And ultimately,

And ultimately,

01:05:00

what else day is this, like, you know, everybody's entitled to their own opinion. I know who the person is, and, obviously, I I do have an intimate relationship. It's something that's more than just transactions. More than just client and business partner.

what else day is this, like, you know, everybody's entitled to their own opinion. I know who the person is, and, obviously, I I do have an intimate relationship. It's something that's more than just transactions. More than just client and business partner.

01:05:13

Someone that I I'm I'm loyal to and has been loathed mean. So at the end of the day, you know, I know that

Someone that I I'm I'm loyal to and has been loathed mean. So at the end of the day, you know, I know that

01:05:21

History once it's done being written

History once it's done being written

01:05:24

will be interpreted by everybody differently.

will be interpreted by everybody differently.

01:05:27

He's definitely not perfect. He's definitely made mistakes.

He's definitely not perfect. He's definitely made mistakes.

01:05:30

But a lot of the criticism too is subjective. It's based on where where you stand on what you believe in or what you wanna see, etcetera. But A, a, never been

But a lot of the criticism too is subjective. It's based on where where you stand on what you believe in or what you wanna see, etcetera. But A, a, never been

01:05:41

legally, all those accusations

legally, all those accusations

01:05:44

have not been legally found to be true. Right? B, it was a cleanest, and most tested athlete before he got the shot of pool, and when he returns to fighting, he's gonna do it the right way, and everything's gonna be legal so everybody can say what they wanna say. There's nothing that was done wrong. Right? And so he's he's,

have not been legally found to be true. Right? B, it was a cleanest, and most tested athlete before he got the shot of pool, and when he returns to fighting, he's gonna do it the right way, and everything's gonna be legal so everybody can say what they wanna say. There's nothing that was done wrong. Right? And so he's he's,

01:06:01

constantly being vilified

constantly being vilified

01:06:03

because ultimately,

because ultimately,

01:06:04

The stuff that they love them for, he still does. They'll out spoken. They'll says what's on top of his mind, but maybe because he has

The stuff that they love them for, he still does. They'll out spoken. They'll says what's on top of his mind, but maybe because he has

01:06:12

the riches now, and it's not the rags anymore. Sometimes we try to tear some people down. I don't know why. I can't tell you. Right? But ultimately, I do know proofs on the pudding. He has to continue to go out there and show that he could continue to evolve, be the best version of himself, not just athletically, but as a human being as well. And ultimately, that's on him to do, and I can't do that for him. You can't do that for him. But criticism's gonna come. And when you're when you're in the public eye, You gotta be ready to to take it on. And at the end of the day, heavies in the head that wears the crown. You can't just want the good and not take the bad with it. So ultimately,

the riches now, and it's not the rags anymore. Sometimes we try to tear some people down. I don't know why. I can't tell you. Right? But ultimately, I do know proofs on the pudding. He has to continue to go out there and show that he could continue to evolve, be the best version of himself, not just athletically, but as a human being as well. And ultimately, that's on him to do, and I can't do that for him. You can't do that for him. But criticism's gonna come. And when you're when you're in the public eye, You gotta be ready to to take it on. And at the end of the day, heavies in the head that wears the crown. You can't just want the good and not take the bad with it. So ultimately,

01:06:47

That's something that we constantly talk about. Something that I I know he says. I say to him. We talk about. He understands that, but it doesn't make it easy. It doesn't make it easy because ultimately, like, you know, you know, you talk about the the aha moment. I don't know how many entrepreneurs you've had on this podcast, but they have that big moment, they don't need to be seen by their everybody. They're probably enjoying it with nobody watching them. Or if they go somewhere, Nobody really recognizing who they are. Right? Myself included. So, ultimately, it's very different. And,

That's something that we constantly talk about. Something that I I know he says. I say to him. We talk about. He understands that, but it doesn't make it easy. It doesn't make it easy because ultimately, like, you know, you know, you talk about the the aha moment. I don't know how many entrepreneurs you've had on this podcast, but they have that big moment, they don't need to be seen by their everybody. They're probably enjoying it with nobody watching them. Or if they go somewhere, Nobody really recognizing who they are. Right? Myself included. So, ultimately, it's very different. And,

01:07:20

that doesn't, you know,

that doesn't, you know,

01:07:22

essentially absolve him of of the responsibility that he has to take upon himself

essentially absolve him of of the responsibility that he has to take upon himself

01:07:27

in certain instances. But more more importantly, it makes me understand pressure is real, not only to win and succeed,

in certain instances. But more more importantly, it makes me understand pressure is real, not only to win and succeed,

01:07:34

but on another level, to live your lifestyle visibly for everybody to just critique every little thing. In today's world, man, everybody has an opinion. You know? You you guys before you met me, you thought it was a square suit because of how I appeared physically or physically to you. Without ever talking to me before. Right? So it's, like,

but on another level, to live your lifestyle visibly for everybody to just critique every little thing. In today's world, man, everybody has an opinion. You know? You you guys before you met me, you thought it was a square suit because of how I appeared physically or physically to you. Without ever talking to me before. Right? So it's, like,

01:07:52

very easy and fast judgment based on whatever your belief system is, how you're raised, your experience with someone that looked like me, whatever it may be, or your opinions of agents, just because you watch, I'm drawing some collars, but I I I can't

very easy and fast judgment based on whatever your belief system is, how you're raised, your experience with someone that looked like me, whatever it may be, or your opinions of agents, just because you watch, I'm drawing some collars, but I I I can't

01:08:06

change that, ultimately. Right? And so when you live in today's world like that, for everybody to critique, man, it's gonna come with not just the good, but the bad and the ugly as well, and you gotta deal with it. I like the fan questions. You know, this is it's fun. We we've had Ariel Hawaiani on here. You know, we've become friendly. We've been asprey and I think we've talked to Mike Mike Bizbing. We've talked to a bunch of folks. It's, you know, Sean and I are super fans. So it's always fun to, like, get, like, the insider. How many fights have you guys been to in person? I've only been to three or four

change that, ultimately. Right? And so when you live in today's world like that, for everybody to critique, man, it's gonna come with not just the good, but the bad and the ugly as well, and you gotta deal with it. I like the fan questions. You know, this is it's fun. We we've had Ariel Hawaiani on here. You know, we've become friendly. We've been asprey and I think we've talked to Mike Mike Bizbing. We've talked to a bunch of folks. It's, you know, Sean and I are super fans. So it's always fun to, like, get, like, the insider. How many fights have you guys been to in person? I've only been to three or four

01:08:35

You can notice. I I the the the in person event is definitely, like, the best in person sporting event. But in my opinion, if you're, like, a, like, a, a nerd in a fan fan, it's so much better to hear the commentary and to see it on,

You can notice. I I the the the in person event is definitely, like, the best in person sporting event. But in my opinion, if you're, like, a, like, a, a nerd in a fan fan, it's so much better to hear the commentary and to see it on,

01:08:48

and to, like, to see, like, the replay of the Sean Malley,

and to, like, to see, like, the replay of the Sean Malley,

01:08:51

knockout

knockout

01:08:52

on Saturday. Like, it was really awesome to be able to, like, see it close-up. Do you know what I mean? This is which is that the cage and the cameraman on every post of the cage does kinda screw up the viewing experience depending on where you're at. Like, I I'm sure if you're right next to the right ring side, it maybe you don't have that issue, but, like, We went to one event at the the Vegas place, the one where,

on Saturday. Like, it was really awesome to be able to, like, see it close-up. Do you know what I mean? This is which is that the cage and the cameraman on every post of the cage does kinda screw up the viewing experience depending on where you're at. Like, I I'm sure if you're right next to the right ring side, it maybe you don't have that issue, but, like, We went to one event at the the Vegas place, the one where,

01:09:15

Mosvidal

Mosvidal

01:09:15

need aspirin into, like, you know, you know, the next realm.

need aspirin into, like, you know, you know, the next realm.

01:09:19

And,

And,

01:09:21

and and, you know, the guy and I saw it, but the guy next to me, like, literally couldn't even see the thing. You didn't miss the moment because it was, like, a split that was, like, in the first five seconds of the fight, And secondly, like, you know, just because of the case, like, if you go to a football game or a basketball game, it's open field. It's, you know, it it's very easy to see what's going on. Whereas you're almost watching on the demo tron? Well, it's interesting. First of all, I think, look, there are pros and cons to your both your points. The energy of link fights. It's something else. It's electric. I mean, just the walkouts and the crowd, and you feel it. And then you hear the thuds, and, you know, it's like it's it's pretty pretty amazing. I was at, Jorge and Nate, and it was, like, spectacular.

and and, you know, the guy and I saw it, but the guy next to me, like, literally couldn't even see the thing. You didn't miss the moment because it was, like, a split that was, like, in the first five seconds of the fight, And secondly, like, you know, just because of the case, like, if you go to a football game or a basketball game, it's open field. It's, you know, it it's very easy to see what's going on. Whereas you're almost watching on the demo tron? Well, it's interesting. First of all, I think, look, there are pros and cons to your both your points. The energy of link fights. It's something else. It's electric. I mean, just the walkouts and the crowd, and you feel it. And then you hear the thuds, and, you know, it's like it's it's pretty pretty amazing. I was at, Jorge and Nate, and it was, like, spectacular.

01:09:59

Right. But you get just it's just nice to be able to, like, you gotta go home and watch Yeah. Yeah. Yeah. But then from a view perspective,

Right. But you get just it's just nice to be able to, like, you gotta go home and watch Yeah. Yeah. Yeah. But then from a view perspective,

01:10:06

to your point, unless you're like the first few rows of the floor,

to your point, unless you're like the first few rows of the floor,

01:10:10

It's actually that the the the mid low riser, which is the perfect view because you're looking into the octagon,

It's actually that the the the mid low riser, which is the perfect view because you're looking into the octagon,

01:10:17

but you're still really fairly close. And I think that's the best view live. Right? But,

but you're still really fairly close. And I think that's the best view live. Right? But,

01:10:24

nonetheless, no matter where your seats are, I think, for big, big big events. You the the electricity of that place is something else, you know?

nonetheless, no matter where your seats are, I think, for big, big big events. You the the electricity of that place is something else, you know?

01:10:31

So what's gonna happen? Like, I'm following this whole circus with Dylan Danes and Logan. I've I've never even seen Dylan Danes train. I went and watched this two Beliture fights, but that was, like, years ago. What's gonna happen

So what's gonna happen? Like, I'm following this whole circus with Dylan Danes and Logan. I've I've never even seen Dylan Danes train. I went and watched this two Beliture fights, but that was, like, years ago. What's gonna happen

01:10:43

Like, I I don't know. I've never even seen SpAR or anything on, like, leading up videos. What's gonna happen,

Like, I I don't know. I've never even seen SpAR or anything on, like, leading up videos. What's gonna happen,

01:10:49

on that? On that, August,

on that? On that, August,

01:10:51

It's August fourteenth. Logan is is obviously has a,

It's August fourteenth. Logan is is obviously has a,

01:10:56

a leg up having, you know, box before. Right? Yeah. You know, that was years ago. I think he's bigger. No. Listen. Listen. I I I get it.

a leg up having, you know, box before. Right? Yeah. You know, that was years ago. I think he's bigger. No. Listen. Listen. I I I get it.

01:11:05

You know, the fights actually scheduled October fourteenth, but but October. Dylan has made all the necessary

You know, the fights actually scheduled October fourteenth, but but October. Dylan has made all the necessary

01:11:12

necessary adjustments

necessary adjustments

01:11:13

to his life, to his preparation,

to his life, to his preparation,

01:11:15

But this is his boxing debut. So he has to go in there and really prove it. Right? Now I could tell you the banter that's going back and forth, I mean, you know,

But this is his boxing debut. So he has to go in there and really prove it. Right? Now I could tell you the banter that's going back and forth, I mean, you know,

01:11:24

He's confident in his abilities, and he's definitely putting in the work. So ultimately, you don't you don't make you know, you don't take that position the banter that he's doing, if you're not going in there with some level of confidence in yourself. Right? So and and I and I'm sure it's giving Logan a little bit more training for it. Right? Because ultimately,

He's confident in his abilities, and he's definitely putting in the work. So ultimately, you don't you don't make you know, you don't take that position the banter that he's doing, if you're not going in there with some level of confidence in yourself. Right? So and and I and I'm sure it's giving Logan a little bit more training for it. Right? Because ultimately,

01:11:41

It's it's personal now. I would imagine. Right?

It's it's personal now. I would imagine. Right?

01:11:44

Oh, yeah. Not even Connor, you know, king of trash dot Connor wouldn't even he never even went that far. Let's talk about family. I I don't like that he's talking about family, but I like it in the sense of, like, I'm gonna stare at it. You know what I mean? I'm a kid on the internet, and I think it's funny. You know. Yeah.

Oh, yeah. Not even Connor, you know, king of trash dot Connor wouldn't even he never even went that far. Let's talk about family. I I don't like that he's talking about family, but I like it in the sense of, like, I'm gonna stare at it. You know what I mean? I'm a kid on the internet, and I think it's funny. You know. Yeah.

01:12:01

Yeah. Like, it's it's too far, but at the same time, I'm like, but it's there. You know what I mean? A bunch of

Yeah. Like, it's it's too far, but at the same time, I'm like, but it's there. You know what I mean? A bunch of

01:12:07

I think what's interesting is the, you know,

I think what's interesting is the, you know,

01:12:10

lumbeter hated the engagement

lumbeter hated the engagement

01:12:12

for that is through the roof and you know, I it should help show the fight. And more importantly, like, it's about now performing. Right? Because ultimately, you could talk all you want. Now you gotta go on the phone, but he's made all the adjustments to his life personally professionally, which which I'm very proud of him for doing.

for that is through the roof and you know, I it should help show the fight. And more importantly, like, it's about now performing. Right? Because ultimately, you could talk all you want. Now you gotta go on the phone, but he's made all the adjustments to his life personally professionally, which which I'm very proud of him for doing.

01:12:30

That will give him that that that high chance of winning this. I think he's gonna rise and shock a lot of people. People are not giving him enough credit, and I think when he goes in there,

That will give him that that that high chance of winning this. I think he's gonna rise and shock a lot of people. People are not giving him enough credit, and I think when he goes in there,

01:12:38

it's it's his time to shine. Now he's putting he's gonna put he's gonna basically put his money where his mouth is because the mouth is getting it ready is gonna make people wanna watch it, love him, rage. Well, you're you're kind of implying you're like, well, it doesn't matter unless he loses. And, I kinda disagree. I I think, I think he's already won whether he loses or or or not. Like, he's he's already kinda, like, from where he was starting to where he is now. Like, you know, he's already got, but

it's it's his time to shine. Now he's putting he's gonna put he's gonna basically put his money where his mouth is because the mouth is getting it ready is gonna make people wanna watch it, love him, rage. Well, you're you're kind of implying you're like, well, it doesn't matter unless he loses. And, I kinda disagree. I I think, I think he's already won whether he loses or or or not. Like, he's he's already kinda, like, from where he was starting to where he is now. Like, you know, he's already got, but

01:13:03

it'll be okay. He'll even if he gets knocked out right away, he'll probably be better off than where he was. Oh, this is a great opportunity for him. No doubt. No doubt. Thanks for doing this, man. Where should people call you if they wanna get more? Just my first and last name at audio tar, Twitter, Instagram,

it'll be okay. He'll even if he gets knocked out right away, he'll probably be better off than where he was. Oh, this is a great opportunity for him. No doubt. No doubt. Thanks for doing this, man. Where should people call you if they wanna get more? Just my first and last name at audio tar, Twitter, Instagram,

01:13:19

threads.

threads.

01:13:21

Right? Sorry. Yeah. Sorry. Yeah. At audio tar x at audio tar threads at audio tar Instagram. I think

Right? Sorry. Yeah. Sorry. Yeah. At audio tar x at audio tar threads at audio tar Instagram. I think

01:13:28

One of three still remain.

One of three still remain.

01:13:32

Alright, Adi. Thanks for doing this, man. Alright. Just Sean, Sam, thank you so much. Appreciate it. And that's the pod.

Alright, Adi. Thanks for doing this, man. Alright. Just Sean, Sam, thank you so much. Appreciate it. And that's the pod.

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