00:09

Alright. What's up y'all, Sean here? And this is gonna be a different type of episode. This is a, what I'm calling, a master class.

Alright. What's up y'all, Sean here? And this is gonna be a different type of episode. This is a, what I'm calling, a master class.

00:16

So, Master class didn't invite me to do a master class because I'm not famous.

So, Master class didn't invite me to do a master class because I'm not famous.

00:21

But f them, I'm a do it myself I know how to do some things really, really well. One of which is pitching. And so if you're listening to this on the podcast feed,

But f them, I'm a do it myself I know how to do some things really, really well. One of which is pitching. And so if you're listening to this on the podcast feed,

00:31

it's gonna be slightly not ideal because I'm

it's gonna be slightly not ideal because I'm

00:33

gonna share my screen. I'm gonna show I'm gonna give away one of my little assets, which is my dummy pitch deck. So this is

gonna share my screen. I'm gonna show I'm gonna give away one of my little assets, which is my dummy pitch deck. So this is

00:39

Literally a template for how I do my pitch decks that is, for any business that's trying to raise money.

Literally a template for how I do my pitch decks that is, for any business that's trying to raise money.

00:46

You want to send a deck to an investor and you wanna have them Understand what you're doing, be excited about what you're doing and cut you the check. This is a deck that I have used to raise money. I have sent to other founders to help them raise money. I also, in my power writing course, this is one of the modules. This is one of the examples, one of the templates I give away. So normally, people pay a thousand dollars to take that course. This is one of the little things in there. I'm giving this away for free right now. So if you're on the podcast feed, you're not gonna be able to see my screen. So what I recommend you do, Hit pause, open YouTube, type in my first million.

You want to send a deck to an investor and you wanna have them Understand what you're doing, be excited about what you're doing and cut you the check. This is a deck that I have used to raise money. I have sent to other founders to help them raise money. I also, in my power writing course, this is one of the modules. This is one of the examples, one of the templates I give away. So normally, people pay a thousand dollars to take that course. This is one of the little things in there. I'm giving this away for free right now. So if you're on the podcast feed, you're not gonna be able to see my screen. So what I recommend you do, Hit pause, open YouTube, type in my first million.

01:18

That's find our channel, subscribe to it, and, and now you will be able to see the screen here because it's gonna be a lot better with the visuals. But if you're on YouTube already, alright, you're here. So here's,

That's find our channel, subscribe to it, and, and now you will be able to see the screen here because it's gonna be a lot better with the visuals. But if you're on YouTube already, alright, you're here. So here's,

01:29

let's let me pull this up. So this is my dummy pitch deck. And, by the way, I'm doing this kind of live and improvise. I haven't looked at this in a little while. So there might be some, some funky stuff going on, but that's okay. We'll we'll improvise as we go. So the first thing is, your title and a small subtitle explaining what you do. And as we go through this pitch deck, I'm going to,

let's let me pull this up. So this is my dummy pitch deck. And, by the way, I'm doing this kind of live and improvise. I haven't looked at this in a little while. So there might be some, some funky stuff going on, but that's okay. We'll we'll improvise as we go. So the first thing is, your title and a small subtitle explaining what you do. And as we go through this pitch deck, I'm going to,

01:50

write in an example from that that we I had done with a founder,

write in an example from that that we I had done with a founder,

01:54

in our power writing course. Okay. So for example,

in our power writing course. Okay. So for example,

01:58

here with the visitor title so they go, we are Schoney.

here with the visitor title so they go, we are Schoney.

02:01

And I was like, okay. What the heck is that? And they go,

And I was like, okay. What the heck is that? And they go,

02:04

you know, first, they said, We are an app for people with insomnia. And I said, okay. That's kind of

you know, first, they said, We are an app for people with insomnia. And I said, okay. That's kind of

02:09

you know, that's that's okay. What's a subtitle that says, the outcome?

you know, that's that's okay. What's a subtitle that says, the outcome?

02:15

And maybe your special sauce. And so this is where we landed on. So we go they said we are helping millions

And maybe your special sauce. And so this is where we landed on. So we go they said we are helping millions

02:23

millions of people fix their insomnia

millions of people fix their insomnia

02:27

with skills, parenthesis,

with skills, parenthesis,

02:29

not pills.

not pills.

02:31

So that took a little bit of work shopping to get that one liner, but when you have that one liner,

So that took a little bit of work shopping to get that one liner, but when you have that one liner,

02:35

feels so good, when you get that one liner. So I think this is great. Are we doing? We are out here trying to help millions of people fix their insomnia with skills, not pills. Alright. So that's your first line. First slide. Now let's get to the good stuff. So This is where you wanna you if you have credibility, you wanna lead with it, which is basically in the beginning of any pitch, an investor is trying to figure out should I even care? Should I listen? And should I listen is gonna come down to one of two things. Number one,

feels so good, when you get that one liner. So I think this is great. Are we doing? We are out here trying to help millions of people fix their insomnia with skills, not pills. Alright. So that's your first line. First slide. Now let's get to the good stuff. So This is where you wanna you if you have credibility, you wanna lead with it, which is basically in the beginning of any pitch, an investor is trying to figure out should I even care? Should I listen? And should I listen is gonna come down to one of two things. Number one,

03:02

do you have something that I want? That's kinda what the title slide sort of hints at. What do you what do you actually do? And the second is,

do you have something that I want? That's kinda what the title slide sort of hints at. What do you what do you actually do? And the second is,

03:08

or are you somebody that, is legit. Are you worth listening to? Do you have credibility or some some gravity to you about what you've done? So if you have accomplishments, I like putting that as slide two. Bit of credibility. If you have some accomplishments, set the stage, this is your quick intro, which sounds polite, but it's actually a place to humble brag.

or are you somebody that, is legit. Are you worth listening to? Do you have credibility or some some gravity to you about what you've done? So if you have accomplishments, I like putting that as slide two. Bit of credibility. If you have some accomplishments, set the stage, this is your quick intro, which sounds polite, but it's actually a place to humble brag.

03:27

And,

And,

03:28

if your company doesn't have accomplishments,

if your company doesn't have accomplishments,

03:30

then skip this slide. Don't put this here. You don't wanna lead with I'm not that interesting.

then skip this slide. Don't put this here. You don't wanna lead with I'm not that interesting.

03:35

So, in SUNi's case, I go, why, you know, do you have any credibility? And they go, well,

So, in SUNi's case, I go, why, you know, do you have any credibility? And they go, well,

03:40

our co founder or our partner is this guy, Matthew Walker, wrote this book. Why we sleep? It's a you know, I was like, oh, I've heard of that book. It's like a best seller. They go, yeah. Exactly.

our co founder or our partner is this guy, Matthew Walker, wrote this book. Why we sleep? It's a you know, I was like, oh, I've heard of that book. It's like a best seller. They go, yeah. Exactly.

03:50

So I go perfect.

So I go perfect.

03:51

So our title became,

So our title became,

03:54

we

we

03:55

literally

literally

03:56

wrote the book on sleep.

wrote the book on sleep.

03:59

And then basically explain

And then basically explain

04:03

our co founders,

our co founders,

04:04

you know,

you know,

04:05

our founders book

our founders book

04:08

why we sleep,

why we sleep,

04:10

is a New York Time best seller

is a New York Time best seller

04:13

with over x million

with over x million

04:15

copies

copies

04:16

sold or whatever the thing is.

sold or whatever the thing is.

04:19

So that's like one of them. And then, you know, the other person,

So that's like one of them. And then, you know, the other person,

04:24

and I'm,

and I'm,

04:26

yeah, I research

yeah, I research

04:27

scientist

scientist

04:29

who has

who has

04:31

who was responsible

who was responsible

04:33

for a five hundred million dollar plus

for a five hundred million dollar plus

04:36

business business

business business

04:38

in it at Accenture.

in it at Accenture.

04:41

We built this app in five weeks and have

We built this app in five weeks and have

04:46

over, you know, whatever x x x downloads

over, you know, whatever x x x downloads

04:51

with zero paid

with zero paid

04:53

spent. Right? So something like this.

spent. Right? So something like this.

04:56

You're trying to show that you were highly, highly credible. And then, you know, I would put the, you know, the the

You're trying to show that you were highly, highly credible. And then, you know, I would put the, you know, the the

05:02

like, the title of the book, you know, the the recognizable image or some image here,

like, the title of the book, you know, the the recognizable image or some image here,

05:07

in in big words. And again, forget the formatting. Right? Like, I'm not working on slide design right now. That's why I just took the Times new Roman black font white slide because I'm not worried about design. That will come at the end. We'll do that later. For now, it's what is the story? What is the story line that's gonna get somebody hooked? So here we're saying, we have a compelling initial thing. We're helping millions of people fix insomnia with skills, not pills. Secondly,

in in big words. And again, forget the formatting. Right? Like, I'm not working on slide design right now. That's why I just took the Times new Roman black font white slide because I'm not worried about design. That will come at the end. We'll do that later. For now, it's what is the story? What is the story line that's gonna get somebody hooked? So here we're saying, we have a compelling initial thing. We're helping millions of people fix insomnia with skills, not pills. Secondly,

05:31

we're we're legit. You should listen to us. We literally wrote the book on sleep. One of the best sellers. We wrote that. I'm a good business person and engineer. That's the dynamic duo that's gonna build this thing. Okay. Great. So now you're gonna say most customers have this problem.

we're we're legit. You should listen to us. We literally wrote the book on sleep. One of the best sellers. We wrote that. I'm a good business person and engineer. That's the dynamic duo that's gonna build this thing. Okay. Great. So now you're gonna say most customers have this problem.

05:45

And it's gonna be backed by either really compelling data

And it's gonna be backed by either really compelling data

05:48

or a personal story.

or a personal story.

05:50

And so, you know, I'm gonna just copy paste kinda what I did for them here. So most customers have this problem. For that, we did Twenty five percent of Americans have

And so, you know, I'm gonna just copy paste kinda what I did for them here. So most customers have this problem. For that, we did Twenty five percent of Americans have

06:00

have insomnia. That's seventy five million people. Right? And then we added to that

have insomnia. That's seventy five million people. Right? And then we added to that

06:06

The personal story. So that became

The personal story. So that became

06:09

including me. I had insomnia for years. I tried pills, but felt yucky. I tried to send some oils. It did nothing. Finally, I found something that worked. Okay? So this is your problem slide. Your problem slide with a big headline number that punches you in the face shows how big of a problem it is. And ideally maybe a personal connection to it. I had this problem. I knew this problem. I either I had this problem or

including me. I had insomnia for years. I tried pills, but felt yucky. I tried to send some oils. It did nothing. Finally, I found something that worked. Okay? So this is your problem slide. Your problem slide with a big headline number that punches you in the face shows how big of a problem it is. And ideally maybe a personal connection to it. I had this problem. I knew this problem. I either I had this problem or

06:30

I was a doctor and I saw thousands of patients who have this problem. I've helped thousands of patients have this problem. Right? So something like that that connects you to the problem is ideal.

I was a doctor and I saw thousands of patients who have this problem. I've helped thousands of patients have this problem. Right? So something like that that connects you to the problem is ideal.

06:39

And then you wanna do the current solution. So before what what people are tempted to do is say, Here's my solution. Here's why we're so great.

And then you wanna do the current solution. So before what what people are tempted to do is say, Here's my solution. Here's why we're so great.

06:46

Instead, you wanna say, here's how they try to fix it today. So what we did for this was we said,

Instead, you wanna say, here's how they try to fix it today. So what we did for this was we said,

06:52

So the how we solve it today,

So the how we solve it today,

06:54

we did

we did

06:56

Americans spend seventy five billion dollars per year on sleep aids to try to fix their sleep problems.

Americans spend seventy five billion dollars per year on sleep aids to try to fix their sleep problems.

07:02

They barely work. They have side effects, and they're mostly using fake science. Right? So that's what we put as the, the secondary thing here.

They barely work. They have side effects, and they're mostly using fake science. Right? So that's what we put as the, the secondary thing here.

07:10

And then here, I would maybe put some images of the categories. Right? So I would put, like,

And then here, I would maybe put some images of the categories. Right? So I would put, like,

07:16

you know, whatever, some shape here. So let me get a little shape. I'd be like,

you know, whatever, some shape here. So let me get a little shape. I'd be like,

07:20

you know, pills or, you know, sleeping sleeping pills is x billion dollars.

you know, pills or, you know, sleeping sleeping pills is x billion dollars.

07:25

Whatever,

Whatever,

07:26

you know,

you know,

07:27

nasal strips is this,

nasal strips is this,

07:29

you know, what whatever the whatever the other sleep aids, you know, essential oils or

you know, what whatever the whatever the other sleep aids, you know, essential oils or

07:34

whatever people use to solve So I would kinda show they try a, b, and c. None of that shit works.

whatever people use to solve So I would kinda show they try a, b, and c. None of that shit works.

07:40

And this is where you now come in with the Steve Jobs moment. You get your turtleneck on And you say, but what if instead there was a simpler solution, a beautiful solution, a solution that totally fixed this problem with no downsides whatsoever? Right? This is essentially what you're gonna say. And so,

And this is where you now come in with the Steve Jobs moment. You get your turtleneck on And you say, but what if instead there was a simpler solution, a beautiful solution, a solution that totally fixed this problem with no downsides whatsoever? Right? This is essentially what you're gonna say. And so,

07:55

you know, this is where for them,

you know, this is where for them,

07:57

we basically came in and we said,

we basically came in and we said,

08:00

you know,

you know,

08:02

Instead, here's our solution.

Instead, here's our solution.

08:05

You know,

You know,

08:07

instead we built an app

instead we built an app

08:09

that will,

that will,

08:10

teach you how to sleep without having to take medicine.

teach you how to sleep without having to take medicine.

08:13

So that's the headline that would come here and then beautiful picture of your product.

So that's the headline that would come here and then beautiful picture of your product.

08:19

And then you you kind of reinforce it. Right? Like, that's us. We do that thing.

And then you you kind of reinforce it. Right? Like, that's us. We do that thing.

08:24

You know, so if you if you gave a hypothetical here, like, what if there was an app that did blank, like, blank, then you say, that's us. We do that thing. Or in this case, just put it all on one side. That's fine.

You know, so if you if you gave a hypothetical here, like, what if there was an app that did blank, like, blank, then you say, that's us. We do that thing. Or in this case, just put it all on one side. That's fine.

08:33

Now here's a key thing that most people miss. So what they do typically is they go solution,

Now here's a key thing that most people miss. So what they do typically is they go solution,

08:38

And then they just go solutions, solutions, solutions. They just start talking about how the solution works under the hood. Everything about the solution.

And then they just go solutions, solutions, solutions. They just start talking about how the solution works under the hood. Everything about the solution.

08:44

As an investor, you don't need to know how the whole product works yet.

As an investor, you don't need to know how the whole product works yet.

08:48

You instead need to know, is this big? Am I going to make money? Right? That's what the receiver of this presentation really wants to know. And my betting on credible people, are they solving a big problem? Does their solution make sense and how big can this get? So now

You instead need to know, is this big? Am I going to make money? Right? That's what the receiver of this presentation really wants to know. And my betting on credible people, are they solving a big problem? Does their solution make sense and how big can this get? So now

09:04

We go here. We state the dream. So we explain the big plan, the big vision for how big this company can become.

We go here. We state the dream. So we explain the big plan, the big vision for how big this company can become.

09:11

You know, this is where you might say

You know, this is where you might say

09:13

We're we're building Uber for freight trucking. Right? That's like we're building this big thing in this big industry.

We're we're building Uber for freight trucking. Right? That's like we're building this big thing in this big industry.

09:20

That's a hundred billion dollar industry. That's totally broken.

That's a hundred billion dollar industry. That's totally broken.

09:23

You know, so I so as an investor, I'm thinking, wow, if they actually fix this problem, that would be a big deal.

You know, so I so as an investor, I'm thinking, wow, if they actually fix this problem, that would be a big deal.

09:29

So, you know, for these guys, what they did was, we said,

So, you know, for these guys, what they did was, we said,

09:34

This,

This,

09:35

our dream. What calm and head space, you know, two billion dollar company, one billion dollar company did for meditation, we are gonna do for insomnia, depression, and anxiety.

our dream. What calm and head space, you know, two billion dollar company, one billion dollar company did for meditation, we are gonna do for insomnia, depression, and anxiety.

09:43

And then,

And then,

09:45

you know, we then added the the sort of subtext These are two hundred billion dollar annual markets. It's fifty times bigger than meditation.

you know, we then added the the sort of subtext These are two hundred billion dollar annual markets. It's fifty times bigger than meditation.

09:54

And then we we follow on. Again, we make this even more persuasive.

And then we we follow on. Again, we make this even more persuasive.

09:58

So

So

09:59

you wanna anchor it to something that they already know. And then you want to,

you wanna anchor it to something that they already know. And then you want to,

10:05

So why did we use headspace and calm or why do we use it's Uber for x? Because it anchors it to something they understand, something that they know. Right? We're building, you know, where I built an e sports app and I said, we're building Little League Baseball baseball for Fortnite or for e sports.

So why did we use headspace and calm or why do we use it's Uber for x? Because it anchors it to something they understand, something that they know. Right? We're building, you know, where I built an e sports app and I said, we're building Little League Baseball baseball for Fortnite or for e sports.

10:20

Okay.

Okay.

10:21

Little league baseball produces x hundred million dollars a year.

Little league baseball produces x hundred million dollars a year.

10:26

We're gonna be able but but more people play Fortnite than play baseball. This is gonna be a bigger business than even the little league is. And so we were able to take this something that sounded very niche, right, like youth esports

We're gonna be able but but more people play Fortnite than play baseball. This is gonna be a bigger business than even the little league is. And so we were able to take this something that sounded very niche, right, like youth esports

10:38

but make it sound a lot bigger by pitching it, connecting it to something that's already big, and then saying, we're doing that, but in this big space.

but make it sound a lot bigger by pitching it, connecting it to something that's already big, and then saying, we're doing that, but in this big space.

10:46

So,

So,

10:48

So, you know, here's here's where this slide landed. People with these illnesses are sick of taking pills for every problem. We can get clinically verified results with habit based app therapy.

So, you know, here's here's where this slide landed. People with these illnesses are sick of taking pills for every problem. We can get clinically verified results with habit based app therapy.

10:56

And I think the key here is

And I think the key here is

10:58

what this thing you recognize did for the x. We're doing for y.

what this thing you recognize did for the x. We're doing for y.

11:02

Y is much bigger than x. Fifty times bigger than x.

Y is much bigger than x. Fifty times bigger than x.

11:06

And people really have this problem. Alright. So now you're gonna get to your traction slide.

And people really have this problem. Alright. So now you're gonna get to your traction slide.

11:10

Again, as an investor, I'm trying to figure out, is this actually going to work? The easiest way to answer that question is to say it's already working. Look at this shit. So so far so good. And this is where you put an impressive chart.

Again, as an investor, I'm trying to figure out, is this actually going to work? The easiest way to answer that question is to say it's already working. Look at this shit. So so far so good. And this is where you put an impressive chart.

11:22

So your what is your hero chart? How can you show that this thing is working. So what is your what is your most hero metric? And this is where pitching can't save you. If your chart sucks, your pitch is gonna kinda suck.

So your what is your hero chart? How can you show that this thing is working. So what is your what is your most hero metric? And this is where pitching can't save you. If your chart sucks, your pitch is gonna kinda suck.

11:34

You know, no pitch can fix a terrible business. You shouldn't be pitching a terrible business. You should be pitching a business that's working or going to work. And so you wanna if it's already working, you wanna show that. If it's going to work, you wanna say, why you believe it's gonna work? Maybe you have a wait list that's really big. Maybe

You know, no pitch can fix a terrible business. You shouldn't be pitching a terrible business. You should be pitching a business that's working or going to work. And so you wanna if it's already working, you wanna show that. If it's going to work, you wanna say, why you believe it's gonna work? Maybe you have a wait list that's really big. Maybe

11:52

You have a track record of doing this with other products.

You have a track record of doing this with other products.

11:55

You know, what can you show that would give me faith if this isn't all just talk? There's some evidence. This is where you put your hero chart.

You know, what can you show that would give me faith if this isn't all just talk? There's some evidence. This is where you put your hero chart.

12:03

Now you go back to under the hood. So now you're gonna say, alright. Now you're interested. Correct? Told you the problem, the solution,

Now you go back to under the hood. So now you're gonna say, alright. Now you're interested. Correct? Told you the problem, the solution,

12:10

the big vision of how big this can be, and evidence that we're on our way. So now what you're gonna do is you're gonna say,

the big vision of how big this can be, and evidence that we're on our way. So now what you're gonna do is you're gonna say,

12:17

Let me tell you how we're different. Right? Does this already exist? Is this really that different than anything else? And this is where you're gonna highlight your differentiator. What most people do is they just explain their features. That's not what you wanna do. You wanna say everybody does x and we do y. Right? That's the core differentiator.

Let me tell you how we're different. Right? Does this already exist? Is this really that different than anything else? And this is where you're gonna highlight your differentiator. What most people do is they just explain their features. That's not what you wanna do. You wanna say everybody does x and we do y. Right? That's the core differentiator.

12:33

So

So

12:34

Let me tell you how our approach is different yet sensible.

Let me tell you how our approach is different yet sensible.

12:38

Others do x. We do y. And this is where you're talking about either your product strategy, your business model, your growth strategy, etcetera. Right? Everybody else charges for this stuff. We give it to them at cost, but we have a a annual subscription.

Others do x. We do y. And this is where you're talking about either your product strategy, your business model, your growth strategy, etcetera. Right? Everybody else charges for this stuff. We give it to them at cost, but we have a a annual subscription.

12:51

That's Costco.

That's Costco.

12:53

It might be product. You know, everybody else tries to solve this problem with pills. We do it with skills through this app that teaches you it daily habits. Right?

It might be product. You know, everybody else tries to solve this problem with pills. We do it with skills through this app that teaches you it daily habits. Right?

13:02

Everybody else tries to grow through paid marketing, but we do YouTube content that gets millions of views. And therefore, we're able to, you know, acquire customers for pennies where everybody else is paying ten dollars. Right? This is the the type of thing that you're gonna do. Product business model, or growth strategy. How are you different than everybody else?

Everybody else tries to grow through paid marketing, but we do YouTube content that gets millions of views. And therefore, we're able to, you know, acquire customers for pennies where everybody else is paying ten dollars. Right? This is the the type of thing that you're gonna do. Product business model, or growth strategy. How are you different than everybody else?

13:23

Our soft where's the worst. Have you heard of HubSpot?

Our soft where's the worst. Have you heard of HubSpot?

13:26

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Thanks I love our new CRM. Our software is the best. Hubspot.

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Thanks I love our new CRM. Our software is the best. Hubspot.

13:36

Girl better.

Girl better.

13:39

Now we zoom out. Is there a bigger trend that you're part of? Again, this is all about instilling confidence, confidence,

Now we zoom out. Is there a bigger trend that you're part of? Again, this is all about instilling confidence, confidence,

13:45

confidence, confidence,

confidence, confidence,

13:48

are, you know, one way to instill confidence is we're not alone doing this. This is something that you're seeing. The whole world is moving remote.

are, you know, one way to instill confidence is we're not alone doing this. This is something that you're seeing. The whole world is moving remote.

13:56

You know, the, you know, the way that Peloton did this for fitness, we're doing this over here in this other space. So you wanna be able to zoom out and show that you're part of a bigger trend. So in their case, I asked them this question. I said, what bigger trends are you you guys a part of?

You know, the, you know, the way that Peloton did this for fitness, we're doing this over here in this other space. So you wanna be able to zoom out and show that you're part of a bigger trend. So in their case, I asked them this question. I said, what bigger trends are you you guys a part of?

14:11

And they ended up telling me. We didn't we didn't design the slide, but There's three big trends. One is app based coaching, com, headspace.

And they ended up telling me. We didn't we didn't design the slide, but There's three big trends. One is app based coaching, com, headspace.

14:17

They've proven that people will do app app based coaching. The next one is telemedicine. There are a billion dollar companies now that people are comfortable getting doctors and a doctor's advice

They've proven that people will do app app based coaching. The next one is telemedicine. There are a billion dollar companies now that people are comfortable getting doctors and a doctor's advice

14:27

over the phone. And lastly, is that insomnia depression, anxiety, arising due to

over the phone. And lastly, is that insomnia depression, anxiety, arising due to

14:32

technology overload, the pandemic, the recession, the whatever else. And so we are we are surfing these big waves. We're not the big big wave of ourself. We are surfing the big waves.

technology overload, the pandemic, the recession, the whatever else. And so we are we are surfing these big waves. We're not the big big wave of ourself. We are surfing the big waves.

14:44

Now you wanna answer the why now question.

Now you wanna answer the why now question.

14:46

So Can you explain why this idea would work today? But it wouldn't work three years ago or five years ago or ten years ago. What has changed? Did a rule change? Did a technology change?

So Can you explain why this idea would work today? But it wouldn't work three years ago or five years ago or ten years ago. What has changed? Did a rule change? Did a technology change?

14:56

Did social behaviors change. And so, you know, for example, in their case, when we brainstormed,

Did social behaviors change. And so, you know, for example, in their case, when we brainstormed,

15:03

And again, it's not about slide design. It's about being able to make a persuasive

And again, it's not about slide design. It's about being able to make a persuasive

15:08

case. And so each of these slides is part of your persuasive case. This is your why now.

case. And so each of these slides is part of your persuasive case. This is your why now.

15:13

So

So

15:14

why now? Well, this one have worked five years ago. Regulation did not allow for digital therapy with licensed doctors. So there's regulatory inflection point.

why now? Well, this one have worked five years ago. Regulation did not allow for digital therapy with licensed doctors. So there's regulatory inflection point.

15:22

Also,

Also,

15:23

in the last two years due to COVID, everybody had to have a telemedic medicine experience. We went from ten percent of people having tried telemedicine

in the last two years due to COVID, everybody had to have a telemedic medicine experience. We went from ten percent of people having tried telemedicine

15:29

to eighty percent in two years. So the whole world got to sample this and now has an experience doing this. There are gonna be more comfortable today than they would have been you know, x years ago.

to eighty percent in two years. So the whole world got to sample this and now has an experience doing this. There are gonna be more comfortable today than they would have been you know, x years ago.

15:41

Okay. Why are you the one to do it? What's your track record, your credibility, your expertise? You wanna reinforce what we did up up top or if you didn't write that up top, you wanna write it here. So this is your y y u.

Okay. Why are you the one to do it? What's your track record, your credibility, your expertise? You wanna reinforce what we did up up top or if you didn't write that up top, you wanna write it here. So this is your y y u.

15:52

Okay.

Okay.

15:53

Now

Now

15:54

the business part. How do you make money doing this? If I give you some money, you know, what will happen? And so this is where,

the business part. How do you make money doing this? If I give you some money, you know, what will happen? And so this is where,

16:02

Usually, I I actually kind of left one out here. So what I would do here is I would separate these. I would do

Usually, I I actually kind of left one out here. So what I would do here is I would separate these. I would do

16:10

Money gets made. This is where you do your unit economics.

Money gets made. This is where you do your unit economics.

16:13

So you show that you've actually thought this through that the business is sensible

So you show that you've actually thought this through that the business is sensible

16:17

you know, we put in x dollars. It costs us y to produce the product or service, and z is the the net profit at the end of at the end of it. And so, you know, for these guys, they were able to say,

you know, we put in x dollars. It costs us y to produce the product or service, and z is the the net profit at the end of at the end of it. And so, you know, for these guys, they were able to say,

16:29

We make a hundred dollars per session at twenty five percent net margin. Here's our and then they had a graph of their use use unit economics and their payback period. So they bay their payback period was,

We make a hundred dollars per session at twenty five percent net margin. Here's our and then they had a graph of their use use unit economics and their payback period. So they bay their payback period was,

16:40

they acquired users for x dollars, and that means they break even in three months on that user. So I suppose three months is a good good payback period. So that's the unit economic side. Now you're gonna do the,

they acquired users for x dollars, and that means they break even in three months on that user. So I suppose three months is a good good payback period. So that's the unit economic side. Now you're gonna do the,

16:50

what milestones will you hit? So if I give you this money,

what milestones will you hit? So if I give you this money,

16:53

How will you make this the,

How will you make this the,

16:58

how will you make this the the big,

how will you make this the the big,

17:02

you know, the the big big results. So, you know, here's, you know, you know, how will you make progress so that the valuation goes up and my shares become worth more.

you know, the the big big results. So, you know, here's, you know, you know, how will you make progress so that the valuation goes up and my shares become worth more.

17:11

So, you know, this is what we came up with for them,

So, you know, this is what we came up with for them,

17:14

which was the raising two million to do their pilots to get our first five thousand paying customers.

which was the raising two million to do their pilots to get our first five thousand paying customers.

17:20

Key drivers,

Key drivers,

17:21

allow people, in from the, you know, what are we gonna do to get there? We're gonna allow people in from the wait list. We're gonna hire three more coaches, and we're gonna roll out our company plan. That lets corporations buy this for their employees. But those are the key things we're gonna do to get to one million ARR. And now I'm telling you, if you give me two million dollars, I'll turn that into one million of annual recurring revenue.

allow people, in from the, you know, what are we gonna do to get there? We're gonna allow people in from the wait list. We're gonna hire three more coaches, and we're gonna roll out our company plan. That lets corporations buy this for their employees. But those are the key things we're gonna do to get to one million ARR. And now I'm telling you, if you give me two million dollars, I'll turn that into one million of annual recurring revenue.

17:39

Also, on the,

Also, on the,

17:41

y u, we had a good version of it for them.

y u, we had a good version of it for them.

17:44

So, you know, I'm a fan of being bold with the stuff. So we're the team for this. We're world renowned sleep experts and AI engineers.

So, you know, I'm a fan of being bold with the stuff. So we're the team for this. We're world renowned sleep experts and AI engineers.

17:52

Instead and then we wrote this. Instead of trying to get people to play eight hours of candy crush, per day, we've decided to help people help everyone get gets better sleep at night. Right? So I kinda like this

Instead and then we wrote this. Instead of trying to get people to play eight hours of candy crush, per day, we've decided to help people help everyone get gets better sleep at night. Right? So I kinda like this

18:03

this vocal style of being a little bit ballsy. Not everybody loves that. And sure it could turn some people off, but you wanna attract the type of investor

this vocal style of being a little bit ballsy. Not everybody loves that. And sure it could turn some people off, but you wanna attract the type of investor

18:10

that, likes you. And so, you know, as long as you attract as long as some people love it, It's okay that some people hate it. You you you know, as long as it's not everybody hates it.

that, likes you. And so, you know, as long as you attract as long as some people love it, It's okay that some people hate it. You you you know, as long as it's not everybody hates it.

18:21

Alright. Now this is one thing I see a lot of people miss out on. Sweet in the pot. So you wanna take some of your good news and move fifteen percent of it to the end of the end of the show. So what can you say for the end? It's like your little good news dessert at the end of the at the end of the thing. So,

Alright. Now this is one thing I see a lot of people miss out on. Sweet in the pot. So you wanna take some of your good news and move fifteen percent of it to the end of the end of the show. So what can you say for the end? It's like your little good news dessert at the end of the at the end of the thing. So,

18:38

for them,

for them,

18:39

their

their

18:40

pot sweetener

pot sweetener

18:42

was this.

was this.

18:44

Oops.

Oops.

18:46

They said one last thing. We just secured a partnership with NIH. They're gonna be giving us five hundred thousand in this round. No dilution. There's over two billion in sleep funding grants available, and we will tap into this as we grow.

They said one last thing. We just secured a partnership with NIH. They're gonna be giving us five hundred thousand in this round. No dilution. There's over two billion in sleep funding grants available, and we will tap into this as we grow.

18:57

Nice. Just a little bit of good news at the end. That shows more momentum, more progress, a key partnership you just had.

Nice. Just a little bit of good news at the end. That shows more momentum, more progress, a key partnership you just had.

19:04

Maybe it's a revenue milestone,

Maybe it's a revenue milestone,

19:06

or it's

or it's

19:07

you know, some some key thing that's that you didn't put in your main traction. You just took a little bit of good news out, saved it for the end to leave them on a high note. And this is at the end call to action. So get in touch.

you know, some some key thing that's that you didn't put in your main traction. You just took a little bit of good news out, saved it for the end to leave them on a high note. And this is at the end call to action. So get in touch.

19:20

You know,

You know,

19:21

we're closing out this round. If you're interested, email me here, here's my email address. And that's the

we're closing out this round. If you're interested, email me here, here's my email address. And that's the

19:26

that's my dummy pitch deck.

that's my dummy pitch deck.

19:29

I kind of messed up my template here. I can, I can make this available? So if you just go to,

I kind of messed up my template here. I can, I can make this available? So if you just go to,

19:34

I'll make a a link for this. So just go to sean pouri dot com slash,

I'll make a a link for this. So just go to sean pouri dot com slash,

19:40

deck, d e c k. I'll put a link to this here. So you can go and download this and have a copy of this for yourself, and you can edit it with your stuff. So I'll clean this up. I'll I'll revert all these so that it goes back to the template. And then,

deck, d e c k. I'll put a link to this here. So you can go and download this and have a copy of this for yourself, and you can edit it with your stuff. So I'll clean this up. I'll I'll revert all these so that it goes back to the template. And then,

19:53

you can use this for your stuff. So

you can use this for your stuff. So

19:55

try this out. Let me know what you think.

try this out. Let me know what you think.

19:58

It's pretty battle tested. So, you know, I've I've definitely been there. The hard part for most of you is gonna be you don't have good stuff to put on some of the slides. You don't have a differentiator or you don't have traction or you don't have a pot sweetener or you don't have a great track record.

It's pretty battle tested. So, you know, I've I've definitely been there. The hard part for most of you is gonna be you don't have good stuff to put on some of the slides. You don't have a differentiator or you don't have traction or you don't have a pot sweetener or you don't have a great track record.

20:10

And that's where you you're you will learn what part of your business is weak. Why would a smart investor not invest in this? And you need to go fix those problems because It's if you do use this deck, you will be able to raise money as long as you actually have good content to put inside.

And that's where you you're you will learn what part of your business is weak. Why would a smart investor not invest in this? And you need to go fix those problems because It's if you do use this deck, you will be able to raise money as long as you actually have good content to put inside.

20:24

If your business is not very good, then don't worry about the deck. Make your business better first. Then go raise the money. So anyways, that's it. That was my master class.

If your business is not very good, then don't worry about the deck. Make your business better first. Then go raise the money. So anyways, that's it. That was my master class.

20:32

If you liked it, let me know. If you want me to do more of these, I got I got tons of these things. So, go get this deck, sean pouri dot com slash deck, and, and try it out. Let me know how let me know how it goes for you. Alright. That's all.

If you liked it, let me know. If you want me to do more of these, I got I got tons of these things. So, go get this deck, sean pouri dot com slash deck, and, and try it out. Let me know how let me know how it goes for you. Alright. That's all.

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