00:00

I have this, student. Her name is Daenera, and she lives in LA, single mom, three kids, really small house, not enough rooms for everybody, like she is definitely doing it her herself.

I have this, student. Her name is Daenera, and she lives in LA, single mom, three kids, really small house, not enough rooms for everybody, like she is definitely doing it her herself.

00:11

She was working two jobs and she was baking and people would come to her house. They'd pick up a birthday cake or celebration cake or whatever, and that's not one way she was making money. Long story short cut to creating a digital course, and she became really good at caramel candy apples. So how to create caramel candy apples. And the thing is, the caramel was store bought. It wasn't like her special recipe. Just people didn't know what store to go to or what to buy. And so she started to create these and,

She was working two jobs and she was baking and people would come to her house. They'd pick up a birthday cake or celebration cake or whatever, and that's not one way she was making money. Long story short cut to creating a digital course, and she became really good at caramel candy apples. So how to create caramel candy apples. And the thing is, the caramel was store bought. It wasn't like her special recipe. Just people didn't know what store to go to or what to buy. And so she started to create these and,

00:40

sell a digital course. Now a lot of my students, many of them have made seven figures in beyond, but wanna talk about her because she's a woman who made,

sell a digital course. Now a lot of my students, many of them have made seven figures in beyond, but wanna talk about her because she's a woman who made,

00:49

never made over a hundred thousand dollars a year. And now in one digital course launch. She made two hundred and sixty thousand dollars selling how to create,

never made over a hundred thousand dollars a year. And now in one digital course launch. She made two hundred and sixty thousand dollars selling how to create,

00:58

caramel candy apples. And she literally was just doing live videos in a private face group. And I always tell that story because a lot of people listening have never created anything in their life online,

caramel candy apples. And she literally was just doing live videos in a private face group. And I always tell that story because a lot of people listening have never created anything in their life online,

01:09

and they would never even they're like, my idea can't be good enough or it's not original enough or whatever. And then I think in Daenerys, single mom living in LA, making two sixty thousand dollars on the first time she launched anything. Now she's making way more money than that, but that's the kind of stuff that I live for because it has to start somewhat.

and they would never even they're like, my idea can't be good enough or it's not original enough or whatever. And then I think in Daenerys, single mom living in LA, making two sixty thousand dollars on the first time she launched anything. Now she's making way more money than that, but that's the kind of stuff that I live for because it has to start somewhat.

01:32

So Amy, what's going on? So Amy, Portafield, you're, you're part of the, HubSpot Podcast Network. You're a new ish addition. Right? Once you join. Right.

So Amy, what's going on? So Amy, Portafield, you're, you're part of the, HubSpot Podcast Network. You're a new ish addition. Right? Once you join. Right.

01:41

Yeah. Just about two months.

Yeah. Just about two months.

01:44

And so what would you say you do? I mean, you do a I've read your blog for years and years and years, but we had John Lee Dumus on the other day. And I was like, I actually don't know how describe him and he's like, is he do I just call him a podcaster?

And so what would you say you do? I mean, you do a I've read your blog for years and years and years, but we had John Lee Dumus on the other day. And I was like, I actually don't know how describe him and he's like, is he do I just call him a podcaster?

01:54

Is he he he's a blogger? I'm not actually sure what how I would, like, because kinda do a bunch of stuff. How would you describe? You sound like my mom and dad who have no clue what I do thirteen years in. So I totally get it. I always say that I am an internet marketing expert, and I help entrepreneurs

Is he he he's a blogger? I'm not actually sure what how I would, like, because kinda do a bunch of stuff. How would you describe? You sound like my mom and dad who have no clue what I do thirteen years in. So I totally get it. I always say that I am an internet marketing expert, and I help entrepreneurs

02:11

build businesses online.

build businesses online.

02:12

And my expertise is to take your knowledge and know how and turn into a profitable digital course. So digital courses are my area of expertise online. Okay. Amazing. And what kind of digital courses do you have your own course about courses?

And my expertise is to take your knowledge and know how and turn into a profitable digital course. So digital courses are my area of expertise online. Okay. Amazing. And what kind of digital courses do you have your own course about courses?

02:26

I do, which is so meta. I know. So, basically, here's the thing.

I do, which is so meta. I know. So, basically, here's the thing.

02:30

Thirteen years ago, I worked in corporate. I worked for Tony Robbins, and I was the director of content development, got to travel the world and work on content that Tony did on stage at, like, unleash the power with and date with Destiny and all those cool events.

Thirteen years ago, I worked in corporate. I worked for Tony Robbins, and I was the director of content development, got to travel the world and work on content that Tony did on stage at, like, unleash the power with and date with Destiny and all those cool events.

02:43

And I was in a meeting,

And I was in a meeting,

02:45

and I was called so humbling. I was called into this meeting to take notes. And I walk into this meeting in this big San Diego corporate office, and I walk in and it's a bunch of in net marketers. Now in my world, these are like the grandfather

and I was called so humbling. I was called into this meeting to take notes. And I walk into this meeting in this big San Diego corporate office, and I walk in and it's a bunch of in net marketers. Now in my world, these are like the grandfather

02:59

of internet marketers, although that sounds very rude to to call him grandfathers. But they're, like, the Mcdaddies. Like so So it's, like, Frank Kearn, Brandon Bouchard,

of internet marketers, although that sounds very rude to to call him grandfathers. But they're, like, the Mcdaddies. Like so So it's, like, Frank Kearn, Brandon Bouchard,

03:09

Evan Pagan, Jeff, Walker,

Evan Pagan, Jeff, Walker,

03:11

like big name internet marketers that are still doing really big things, but they were the leaders in the industry. I had no idea who these guys and here I am at a side table taking notes and Tony's going around asking them about their businesses and what do they do and how are they making money online?

like big name internet marketers that are still doing really big things, but they were the leaders in the industry. I had no idea who these guys and here I am at a side table taking notes and Tony's going around asking them about their businesses and what do they do and how are they making money online?

03:27

All I heard was freedom. Like, these guys were running their own businesses,

All I heard was freedom. Like, these guys were running their own businesses,

03:31

creating digital courses about tons of different topics,

creating digital courses about tons of different topics,

03:35

and I wanted a piece of that. So that was like my first entry into this world I knew nothing about.

and I wanted a piece of that. So that was like my first entry into this world I knew nothing about.

03:41

And about six months later or so, I

And about six months later or so, I

03:44

left my corporate job and started creating my own digital courses. So yeah, I've got digital courses teaching people how to grow email lists, how to create digital courses, But ultimately, my my my mission

left my corporate job and started creating my own digital courses. So yeah, I've got digital courses teaching people how to grow email lists, how to create digital courses, But ultimately, my my my mission

03:57

is to help people leave their nine to five jobs, start their own online businesses, and I believe digital courses

is to help people leave their nine to five jobs, start their own online businesses, and I believe digital courses

04:03

a way to do that. So that's their vehicle. Sean, you have something to say? Cause I I was gonna

a way to do that. So that's their vehicle. Sean, you have something to say? Cause I I was gonna

04:08

say forget courses. Let's talk about Tony Robbins. Was gonna say that exact same thing. I was gonna I was gonna say, I was gonna ask you about a couple of the people you mentioned, including Tody. And I was like, how much is his empire, Bridget, do you think? Is does this guy just knocking out the park or what?

say forget courses. Let's talk about Tony Robbins. Was gonna say that exact same thing. I was gonna I was gonna say, I was gonna ask you about a couple of the people you mentioned, including Tody. And I was like, how much is his empire, Bridget, do you think? Is does this guy just knocking out the park or what?

04:23

I mean, it's seriously what I always say about Tony is how if have you guys ever been to one of his events before Have you ever seen him on stage? So I've been to two. Actually, I've been to yeah. I've been to two unleash the power within.

I mean, it's seriously what I always say about Tony is how if have you guys ever been to one of his events before Have you ever seen him on stage? So I've been to two. Actually, I've been to yeah. I've been to two unleash the power within.

04:34

Okay. Cool. And I'm I'm a Kool Aid drinker. I love Tony Robbins.

Okay. Cool. And I'm I'm a Kool Aid drinker. I love Tony Robbins.

04:38

Absolutely. Yeah. So I'm a I'm a fan, but I'm also super curious because I don't know the guy or know much about him. So I'm still a fan after all these years and how he is on stage. Like that huge person personality,

Absolutely. Yeah. So I'm a I'm a fan, but I'm also super curious because I don't know the guy or know much about him. So I'm still a fan after all these years and how he is on stage. Like that huge person personality,

04:50

all the energy

all the energy

04:52

super intense, like how he is on stage is exact how he is behind stage as well. I often joke that I might have lost a few years off my life because that was the most intense job I ever had. But I wouldn't change it for the world because I literally got to learn from the master. Give me an intensity story. Tony Robbins intensity. That's what you got. So the thing is, when before Tony goes to the stage,

super intense, like how he is on stage is exact how he is behind stage as well. I often joke that I might have lost a few years off my life because that was the most intense job I ever had. But I wouldn't change it for the world because I literally got to learn from the master. Give me an intensity story. Tony Robbins intensity. That's what you got. So the thing is, when before Tony goes to the stage,

05:13

Wait. What? You gotta spill the beans. You gotta

Wait. What? You gotta spill the beans. You gotta

05:16

tell us the stories. Here's why it's intense. Before he goes on stage, he literally preps for

tell us the stories. Here's why it's intense. Before he goes on stage, he literally preps for

05:23

unleash the power within like it's the first time he ever stepped on stage. I've never seen anyone prep for anything and be prepared more in my entire life. And so we have to write these like stage signs of everything that like he's gonna talk about and the stories he's gonna touch on and they're all

unleash the power within like it's the first time he ever stepped on stage. I've never seen anyone prep for anything and be prepared more in my entire life. And so we have to write these like stage signs of everything that like he's gonna talk about and the stories he's gonna touch on and they're all

05:40

handwritten. I don't know why we would handwrite these things every time, but they're handwritten and he goes over all of them. And then he gets on this rebounder and he's being on the rebounder behind stage, getting all the energy in his body, the news super loud. What's a what's a rebounder? Is that trampoline? Like a trampoline. Yeah.

handwritten. I don't know why we would handwrite these things every time, but they're handwritten and he goes over all of them. And then he gets on this rebounder and he's being on the rebounder behind stage, getting all the energy in his body, the news super loud. What's a what's a rebounder? Is that trampoline? Like a trampoline. Yeah.

05:56

Yeah. And it kinda gets the energy going in your body, and he's reading your stage sign and making sure he's got everything going. And then he just throws stage sign and he runs on stage and he does his thing. But the intense part is when he gets off, he looks at whoever's in his proximity and he's like, alright, let's download. He downloads every single time he comes off stage, what worked, what didn't, what we can make better, what he liked, what he didn't like, he wants feedback from everyone. And it's like you are on the entire time. I still I'm nervous talking about it. Yeah. You sound like so he's been doing this for forty years. That's crazy to me because I went to the two things. And he does the same exact thing. Right? He he does pretty much the same script So I I would assume he's like, you know, knows it by the back of his, you know, like the, like, the back of his hand or whatever by now, So it's not it's probably not the material that he's, like, trying to remember. It's, like, he's just getting himself into that state. What about -- Exactly. -- what about besides the performances? Because I think performing definitely like a high intensity thing. What about just like work, like the office, or were you not around for that part?

Yeah. And it kinda gets the energy going in your body, and he's reading your stage sign and making sure he's got everything going. And then he just throws stage sign and he runs on stage and he does his thing. But the intense part is when he gets off, he looks at whoever's in his proximity and he's like, alright, let's download. He downloads every single time he comes off stage, what worked, what didn't, what we can make better, what he liked, what he didn't like, he wants feedback from everyone. And it's like you are on the entire time. I still I'm nervous talking about it. Yeah. You sound like so he's been doing this for forty years. That's crazy to me because I went to the two things. And he does the same exact thing. Right? He he does pretty much the same script So I I would assume he's like, you know, knows it by the back of his, you know, like the, like, the back of his hand or whatever by now, So it's not it's probably not the material that he's, like, trying to remember. It's, like, he's just getting himself into that state. What about -- Exactly. -- what about besides the performances? Because I think performing definitely like a high intensity thing. What about just like work, like the office, or were you not around for that part?

07:00

Meaning Tony in the office? Yeah. Just like on a normal day non performance.

Meaning Tony in the office? Yeah. Just like on a normal day non performance.

07:04

So on a normal day non performance, Tony's not in the office. He was when I was there, he was at his He did all the stuff from his own house, but he's always on. So I think one one thing I took when I learned from Tony and I brought into my own business is that one always be prepared, over prepare, care deeply about what you're creating. He cares deeply about his content, so why he's always getting it in his body even though he's done it a hundred times. And when he's not in the office, he's still always always learning always

So on a normal day non performance, Tony's not in the office. He was when I was there, he was at his He did all the stuff from his own house, but he's always on. So I think one one thing I took when I learned from Tony and I brought into my own business is that one always be prepared, over prepare, care deeply about what you're creating. He cares deeply about his content, so why he's always getting it in his body even though he's done it a hundred times. And when he's not in the office, he's still always always learning always

07:35

meeting with people, learning new things like that meeting that we had. He just wanted to know how they were selling their digital courses online because he was gonna start doing that in a bigger way. So he's always pulling from different places. It was an incredible experience.

meeting with people, learning new things like that meeting that we had. He just wanted to know how they were selling their digital courses online because he was gonna start doing that in a bigger way. So he's always pulling from different places. It was an incredible experience.

07:49

What about,

What about,

07:50

so Sean, told you about this guy before. His name's Evan Pagan,

so Sean, told you about this guy before. His name's Evan Pagan,

07:55

and we talked, we're Sean and I, Amy are good friends with,

and we talked, we're Sean and I, Amy are good friends with,

07:59

Craig Clemens.

Craig Clemens.

08:00

And he was a copywriter. And when we had John Lee Dumas on the other day,

And he was a copywriter. And when we had John Lee Dumas on the other day,

08:05

I was like, John, tell me about some of these market They're so fascinating to me, and you just named a bunch of them. And I'm gonna ask you I wanna ask you about them, but Evan Pagan's the most interesting. So basically for listeners, Evan Pagan, I knew him as David D'angelo. When I was fourteen years old, I was a nerd. I wanted to learn how to meet girls. He had an ebook called double your dating. And what he would do I remember correctly, and maybe you could correct me, I think he would if I he would send these really long emails. Like, it felt like ten thousand were text based emails about how to meet women. And at the end, you could buy like a fourteen dollar book. And I think Craig told us that he was selling like thirty million dollars a year of this book on called double your dating. Have you heard about this? Yo. Absolutely. I've heard about it, and I know he's a legend in in that area. And when he came to the table, I I think he had moved on from,

I was like, John, tell me about some of these market They're so fascinating to me, and you just named a bunch of them. And I'm gonna ask you I wanna ask you about them, but Evan Pagan's the most interesting. So basically for listeners, Evan Pagan, I knew him as David D'angelo. When I was fourteen years old, I was a nerd. I wanted to learn how to meet girls. He had an ebook called double your dating. And what he would do I remember correctly, and maybe you could correct me, I think he would if I he would send these really long emails. Like, it felt like ten thousand were text based emails about how to meet women. And at the end, you could buy like a fourteen dollar book. And I think Craig told us that he was selling like thirty million dollars a year of this book on called double your dating. Have you heard about this? Yo. Absolutely. I've heard about it, and I know he's a legend in in that area. And when he came to the table, I I think he had moved on from,

08:56

that part of business,

that part of business,

08:58

but that's how he was put on the map. And the one thing that I learned from Evan really early on is he teaches this strategy that you've gotta coin your own content. Like, you've gotta name it, you've gotta put,

but that's how he was put on the map. And the one thing that I learned from Evan really early on is he teaches this strategy that you've gotta coin your own content. Like, you've gotta name it, you've gotta put,

09:10

a title to it, you've gotta own it, So one of the things that I've always done when I've created content in my own business is, like, I've got the Porterfield process for outlining your digital course. The sweet spot for finding what topic to create for your your course. I name everything and own it, and it sets you up as an expert, and that apps came from Evan. That's like, so me and Sam both teach courses on Maven and the, West who runs the the the course platform for Maven. She she has one that she calls. She's like, you need your spiky point of view. It's like, what? What's your spiky point of view? And she's like, your point of view that stands out that not everybody would agree with it. It's like it'll poke some people the wrong way,

a title to it, you've gotta own it, So one of the things that I've always done when I've created content in my own business is, like, I've got the Porterfield process for outlining your digital course. The sweet spot for finding what topic to create for your your course. I name everything and own it, and it sets you up as an expert, and that apps came from Evan. That's like, so me and Sam both teach courses on Maven and the, West who runs the the the course platform for Maven. She she has one that she calls. She's like, you need your spiky point of view. It's like, what? What's your spiky point of view? And she's like, your point of view that stands out that not everybody would agree with it. It's like it'll poke some people the wrong way,

09:49

because it's different than, you know, everything that they've heard before. And so, you know, that was like the core of when she's like, if you're gonna teach a course, you gotta have a spiky point of view. Otherwise, like, your course really have a a sort of angle to it or a hook to it, that you that other people are gonna attach with.

because it's different than, you know, everything that they've heard before. And so, you know, that was like the core of when she's like, if you're gonna teach a course, you gotta have a spiky point of view. Otherwise, like, your course really have a a sort of angle to it or a hook to it, that you that other people are gonna attach with.

10:04

Yeah. I love that. You,

Yeah. I love that. You,

10:07

the other day, Sean and I were talking about this guy named Sam Evans, because he he had this YouTube video called consult he has a business called consulting dot com, and he revealed all of his number. And he was like, we got to thirty million in revenue, and then we, decided to just be really profitable. And we do ten million in sales with five million in profit with, like, a team of four people. We are just fascinated because that's just like a that's a great, great business to to own that.

the other day, Sean and I were talking about this guy named Sam Evans, because he he had this YouTube video called consult he has a business called consulting dot com, and he revealed all of his number. And he was like, we got to thirty million in revenue, and then we, decided to just be really profitable. And we do ten million in sales with five million in profit with, like, a team of four people. We are just fascinated because that's just like a that's a great, great business to to own that.

10:30

What are some other people who who you've worked with or that you know of that are, like, shockingly

What are some other people who who you've worked with or that you know of that are, like, shockingly

10:37

that that you would tell people and you're like, I can you would not believe what this person does. You would not believe much revenue they make or that they sell a course,

that that you would tell people and you're like, I can you would not believe what this person does. You would not believe much revenue they make or that they sell a course,

10:44

in this space. Are there any shocking ones like that? So one of the ones that always has shocked me, I have this student. Her name is Daenera. And she lives in LA, single mom, three kids, really small house, not enough rooms for everybody. Like, she is definitely doing it. Her herself. She was working two jobs and she, was baking and people would come to her house. They'd pick up a birthday cake or a celebration cake or whatever. And that's not one way she was making money. Long story short cut to creating a digital course, and she became really good at caramel candy So how to create caramel candy apples. And the thing is the caramel was store bought. It wasn't like her special recipe. Just people didn't know what store to go to or what to buy. And so she started to create these and,

in this space. Are there any shocking ones like that? So one of the ones that always has shocked me, I have this student. Her name is Daenera. And she lives in LA, single mom, three kids, really small house, not enough rooms for everybody. Like, she is definitely doing it. Her herself. She was working two jobs and she, was baking and people would come to her house. They'd pick up a birthday cake or a celebration cake or whatever. And that's not one way she was making money. Long story short cut to creating a digital course, and she became really good at caramel candy So how to create caramel candy apples. And the thing is the caramel was store bought. It wasn't like her special recipe. Just people didn't know what store to go to or what to buy. And so she started to create these and,

11:30

sell a digital course. Now, a lot of my students, many of them have made seven figures and beyond. But I wanna talk about her because she's a woman who made,

sell a digital course. Now, a lot of my students, many of them have made seven figures and beyond. But I wanna talk about her because she's a woman who made,

11:39

never made over a hundred thousand dollars a year And now in one digital course launch, she made two hundred and sixty thousand dollars selling how to create,

never made over a hundred thousand dollars a year And now in one digital course launch, she made two hundred and sixty thousand dollars selling how to create,

11:49

caramel candy apples. And she literally was just doing live videos in a private Facebook group. And I always tell that story because a lot of people listening have never created anything in life online,

caramel candy apples. And she literally was just doing live videos in a private Facebook group. And I always tell that story because a lot of people listening have never created anything in life online,

11:59

and they would never even they're like, my idea can't be good enough or it's not original enough or whatever. And then I think

and they would never even they're like, my idea can't be good enough or it's not original enough or whatever. And then I think

12:06

single mom living in LA, making two hundred and sixty thousand dollars on the first time she launched anything. Now she's making way more money than that. But that's the kind of stuff that I live for because it has to start somewhere. What's her course name? How do I Google her?

single mom living in LA, making two hundred and sixty thousand dollars on the first time she launched anything. Now she's making way more money than that. But that's the kind of stuff that I live for because it has to start somewhere. What's her course name? How do I Google her?

12:19

Let's see. If you do Google Denera caramel candy apples, you will absolutely find her. I spoke to Nira.

Let's see. If you do Google Denera caramel candy apples, you will absolutely find her. I spoke to Nira.

12:26

D a n I r a. We call her the caramel candy apple queen. She's got tons of press written up about her. Like, she's a she's a big deal. How did she get her customers? So who bought this course? How did she go sell? How much is the course?

D a n I r a. We call her the caramel candy apple queen. She's got tons of press written up about her. Like, she's a she's a big deal. How did she get her customers? So who bought this course? How did she go sell? How much is the course?

12:40

I can't remember a couple hundred dollars. Okay. And the way she got her customers, this is what's cool. She made a lot of videos. She did a lot of social media where she'd show in her tiny little kitchen not a fancy camera lighting, like, what she was doing. And the thing is, so if you own a bakery, a caramel candy apple is like ten bucks or more,

I can't remember a couple hundred dollars. Okay. And the way she got her customers, this is what's cool. She made a lot of videos. She did a lot of social media where she'd show in her tiny little kitchen not a fancy camera lighting, like, what she was doing. And the thing is, so if you own a bakery, a caramel candy apple is like ten bucks or more,

13:01

to sell, which is really good profit for a bakery. And these bakers wanted to find more ways to make more money. So she she appealed to the small business owners who had bakeries or sweets to sell, but she also appealed to a lot of hobbyists. A lot of people are like, I just wanna do that. That's cool. So she had a a mesh of two different audiences.

to sell, which is really good profit for a bakery. And these bakers wanted to find more ways to make more money. So she she appealed to the small business owners who had bakeries or sweets to sell, but she also appealed to a lot of hobbyists. A lot of people are like, I just wanna do that. That's cool. So she had a a mesh of two different audiences.

13:22

But her she she basically just made free content

But her she she basically just made free content

13:25

and then

and then

13:26

lots of videos.

lots of videos.

13:27

Yep. Wow. Definitely. And then the way I teach people how to sell courses is with webinars. So she she started to do webinars and webinars were a way a new vehicle to sell more. So she's gone on to do even more launches. You would do a webinar for a three or two hundred dollar thing.

Yep. Wow. Definitely. And then the way I teach people how to sell courses is with webinars. So she she started to do webinars and webinars were a way a new vehicle to sell more. So she's gone on to do even more launches. You would do a webinar for a three or two hundred dollar thing.

13:43

Absolutely.

Absolutely.

13:44

So back in the day, my very first successful course was called FB influence. I did it with Lewis House, and together, we created this course in launch it was ninety seven dollars, and I probably did two hundred webinars to sell a ninety seven dollar course, and it was a huge success we had tons of affiliates,

So back in the day, my very first successful course was called FB influence. I did it with Lewis House, and together, we created this course in launch it was ninety seven dollars, and I probably did two hundred webinars to sell a ninety seven dollar course, and it was a huge success we had tons of affiliates,

14:01

but I would do a webinar even for a ninety seven dollar course.

but I would do a webinar even for a ninety seven dollar course.

14:05

Among these internet marketers,

Among these internet marketers,

14:07

who

who

14:08

what's the largest

what's the largest

14:10

course, I don't know, a course info product. What's the largest business you've ever heard of?

course, I don't know, a course info product. What's the largest business you've ever heard of?

14:16

Oh, jeez. The largest business

Oh, jeez. The largest business

14:19

I've ever heard of.

I've ever heard of.

14:23

I don't know. I feel like both Yeah. Who crushes it the most? That's a that's a a different way to vet. Well,

I don't know. I feel like both Yeah. Who crushes it the most? That's a that's a a different way to vet. Well,

14:29

my girl Marie Forleo, do you guys know Marie Forleo? She has a program called B school. She's been crushing it for ten years. Here's what's unique about her course. She's had the same course. Obviously, she makes it a little bit better every year, makes the marketing better, but it's literally the same course that she has sold for, I think, thirteen years now. Once a year, she sells this course, two thousand dollars now. It's twenty five hundred.

my girl Marie Forleo, do you guys know Marie Forleo? She has a program called B school. She's been crushing it for ten years. Here's what's unique about her course. She's had the same course. Obviously, she makes it a little bit better every year, makes the marketing better, but it's literally the same course that she has sold for, I think, thirteen years now. Once a year, she sells this course, two thousand dollars now. It's twenty five hundred.

14:51

But she's in the been in the game for thirteen years with the same course. That to me is badass because She's probably made like three million dollars a year in profit for, like, ten years. Would you you think that's crazy? Yes. I do. She's very quiet about our dollar, so I don't know exactly, but I've seen the numbers, the affiliates. I've been an affiliate for a really long time. Absolutely.

But she's in the been in the game for thirteen years with the same course. That to me is badass because She's probably made like three million dollars a year in profit for, like, ten years. Would you you think that's crazy? Yes. I do. She's very quiet about our dollar, so I don't know exactly, but I've seen the numbers, the affiliates. I've been an affiliate for a really long time. Absolutely.

15:11

She's crushing it. And the thing is, and what I learned from Tony Robbins is you do not always want to reinvent the wheel. Find something that works double down on it and stop starting from scratch all the time. And that's literally what Marie has mastered. So she's someone that I've always followed from the get go. Is there anyone

She's crushing it. And the thing is, and what I learned from Tony Robbins is you do not always want to reinvent the wheel. Find something that works double down on it and stop starting from scratch all the time. And that's literally what Marie has mastered. So she's someone that I've always followed from the get go. Is there anyone

15:28

I'm trying to think. It's just that here's the thing. Sometimes I don't think people are totally forthcoming with numbers. I've been in the internet marketing space for a long time, and sometimes I trust, you know, what I hear, and sometimes I don't, and sometimes people throw out numbers I'm like, yeah. But what's the profit margin on that? So I always am a little bit,

I'm trying to think. It's just that here's the thing. Sometimes I don't think people are totally forthcoming with numbers. I've been in the internet marketing space for a long time, and sometimes I trust, you know, what I hear, and sometimes I don't, and sometimes people throw out numbers I'm like, yeah. But what's the profit margin on that? So I always am a little bit,

15:46

unsure about what the numbers really are. The affiliate strategy. So, what because I think most people, if they're like, oh, I'm gonna create my own first, my first course, they wouldn't think that, oh, I should be using affiliate strategy. So explain what that works and how big of a

unsure about what the numbers really are. The affiliate strategy. So, what because I think most people, if they're like, oh, I'm gonna create my own first, my first course, they wouldn't think that, oh, I should be using affiliate strategy. So explain what that works and how big of a

16:00

tool that is for for you and your, like, marketing mix. Do you use that even do you even use that, Sean? Do you use affiliates? I don't use affiliates. Now So I have made millions in my own business being affiliate for other people, but I've also had affiliates sell my own courses. And to me, I think it's one of the most powerful ways to build a business, at least supplement your income if you have courses and memberships of your own. So,

tool that is for for you and your, like, marketing mix. Do you use that even do you even use that, Sean? Do you use affiliates? I don't use affiliates. Now So I have made millions in my own business being affiliate for other people, but I've also had affiliates sell my own courses. And to me, I think it's one of the most powerful ways to build a business, at least supplement your income if you have courses and memberships of your own. So,

16:23

for I think number one, I think fifty fifty is what people should be offering. I've seen a trend recently that it's gone down to like thirty percent, maybe forty percent, forty sixty. I'm old school, so I really do believe the fifty fifty model is the way to go. And I think that if you find a course that either you've taken or you know your students will get massive value from it, but you don't offer something like that. I think absolutely

for I think number one, I think fifty fifty is what people should be offering. I've seen a trend recently that it's gone down to like thirty percent, maybe forty percent, forty sixty. I'm old school, so I really do believe the fifty fifty model is the way to go. And I think that if you find a course that either you've taken or you know your students will get massive value from it, but you don't offer something like that. I think absolutely

16:49

adding an affiliate offer to the mix can supplement your revenue. Like I have different streams of revenue. One of my Second biggest streams of revenue is being an affiliate for other people. Who's your biggest affiliate?

adding an affiliate offer to the mix can supplement your revenue. Like I have different streams of revenue. One of my Second biggest streams of revenue is being an affiliate for other people. Who's your biggest affiliate?

17:01

So I the most the money I the most money I've and as an affiliate is through Marie Forleo's b school. That's why I'm really close to it. And then,

So I the most the money I the most money I've and as an affiliate is through Marie Forleo's b school. That's why I'm really close to it. And then,

17:10

Jenna Cutcher and Gatt Bernstein are huge in Stumaclaren.

Jenna Cutcher and Gatt Bernstein are huge in Stumaclaren.

17:14

All three are huge affiliates for my program digital course academy. They do really, really, really well. I think we need to do that, Sean,

All three are huge affiliates for my program digital course academy. They do really, really, really well. I think we need to do that, Sean,

17:22

It makes a huge difference. It's like a whole other stream of revenue.

It makes a huge difference. It's like a whole other stream of revenue.

17:26

How many people work at your company?

How many people work at your company?

17:28

So we've got twenty full time employees,

So we've got twenty full time employees,

17:30

and then some contractors on the side. Everyone's virtual. We do a four day work week, and so we work Monday through Thursday.

and then some contractors on the side. Everyone's virtual. We do a four day work week, and so we work Monday through Thursday.

17:37

And,

And,

17:40

it's it feels like a big team. Like, I feel like it's a lot of people, but I know it's such a small business still.

it's it feels like a big team. Like, I feel like it's a lot of people, but I know it's such a small business still.

17:45

Yeah. I think that's a lot. Why do you need why do you need so many people?

Yeah. I think that's a lot. Why do you need why do you need so many people?

17:49

So

So

17:50

we we do so I have three digital courses, one membership, and then we do a lot of affiliate marketing. And so everybody is just stays in their lane like, I've got one person that's one hundred percent focused on my podcast. So that's all she does. Podcast's producer. Kylie, you might have talked to her, your team talked to her, And so we have a lot of people in specialized roles. Are you running the company and being the front person, or do you have someone help and run the company while you're focusing content?

we we do so I have three digital courses, one membership, and then we do a lot of affiliate marketing. And so everybody is just stays in their lane like, I've got one person that's one hundred percent focused on my podcast. So that's all she does. Podcast's producer. Kylie, you might have talked to her, your team talked to her, And so we have a lot of people in specialized roles. Are you running the company and being the front person, or do you have someone help and run the company while you're focusing content?

18:16

Great question. So for seven years, I've had a sidekick helping me run the company. She's a CMO

Great question. So for seven years, I've had a sidekick helping me run the company. She's a CMO

18:21

and,

and,

18:22

recently transitioned out as contractor. So I'm running it more than I normally do.

recently transitioned out as contractor. So I'm running it more than I normally do.

18:27

When she's running marketing, I don't have my hands in all of that. That's a lot of work. God, damn.

When she's running marketing, I don't have my hands in all of that. That's a lot of work. God, damn.

18:32

Right now, it feels like a lot of work, but it won't it doesn't always feel that way. And what's the name of your podcast? So people who are listening can go check it out. My podcast is online marketing made easy. Big are you guys? We've been we've been we're getting in, a pissing contest contest with John Lee Douis.

Right now, it feels like a lot of work, but it won't it doesn't always feel that way. And what's the name of your podcast? So people who are listening can go check it out. My podcast is online marketing made easy. Big are you guys? We've been we've been we're getting in, a pissing contest contest with John Lee Douis.

18:48

I'm a little, like, I'm jealous a little bit with, Jenna.

I'm a little, like, I'm jealous a little bit with, Jenna.

18:52

Jenna Kutcher's totally magic. Like, she's got an amazing podcast. How many downloads total do you guys have?

Jenna Kutcher's totally magic. Like, she's got an amazing podcast. How many downloads total do you guys have?

18:58

I think in December

I think in December

19:00

on the podcast platform,

on the podcast platform,

19:02

we had one point three or one point three maybe million on the podcast platform. And then, like, another four hundred on YouTube, four hundred thousand on YouTube? Just for the month?

we had one point three or one point three maybe million on the podcast platform. And then, like, another four hundred on YouTube, four hundred thousand on YouTube? Just for the month?

19:12

Yeah.

Yeah.

19:13

Okay. Well, that's huge. We had a million in January. That was our recent was a million in January. So -- Wow. -- we've had over Just on just on podcast players or, like,

Okay. Well, that's huge. We had a million in January. That was our recent was a million in January. So -- Wow. -- we've had over Just on just on podcast players or, like,

19:24

yes. Yes. That's huge. That's huge.

yes. Yes. That's huge. That's huge.

19:27

So we feel good about it. We've had thirty five million downloads.

So we feel good about it. We've had thirty five million downloads.

19:31

I used to not download twice a week. Changing to twice a week has changed things for us, for sure. I do a fifteen minute one on Tuesday and a longer one on Thursday, and that changed the game for us. So I'm glad we did that. Well, so you're at this point.

I used to not download twice a week. Changing to twice a week has changed things for us, for sure. I do a fifteen minute one on Tuesday and a longer one on Thursday, and that changed the game for us. So I'm glad we did that. Well, so you're at this point.

19:45

What's that? It was once a week before that or Once a week before,

What's that? It was once a week before that or Once a week before,

19:49

December, I think it was that we made the change. So then you have way more downloads per app. So we get between fifty to hundred thousand probably average we we we

December, I think it was that we made the change. So then you have way more downloads per app. So we get between fifty to hundred thousand probably average we we we

19:58

we have three episodes a week sometimes. So we're doing boy take out. That's awesome. I think we even we have four sometimes. But so our so our episodes I'd like the the episode the downloads per episode is the more important metric, I think. That's the real metric. It's not the one you you brag about, but it's the only if you if you actually wanna grow, that's the one you care about. It sounds like yours is really big. That's how you're also moving up in the charts. Mean, I know that there's like, you can't know everything about that algorithm, but one thing I've studied enough and I'm competitive

we have three episodes a week sometimes. So we're doing boy take out. That's awesome. I think we even we have four sometimes. But so our so our episodes I'd like the the episode the downloads per episode is the more important metric, I think. That's the real metric. It's not the one you you brag about, but it's the only if you if you actually wanna grow, that's the one you care about. It sounds like yours is really big. That's how you're also moving up in the charts. Mean, I know that there's like, you can't know everything about that algorithm, but one thing I've studied enough and I'm competitive

20:27

to know that, I'm not moving up in the charts unless my week of downloads are strong.

to know that, I'm not moving up in the charts unless my week of downloads are strong.

20:33

And so you guys are doing better than I am because you're always above me in the parts. I pay attention to those things. So do we Anyone who says they don't, I think they're lying. Oh, we I we totally do. I take a lot of pride and the charcoal numbers But it sounds like you you get more downloads per episode than us for sure.

And so you guys are doing better than I am because you're always above me in the parts. I pay attention to those things. So do we Anyone who says they don't, I think they're lying. Oh, we I we totally do. I take a lot of pride and the charcoal numbers But it sounds like you you get more downloads per episode than us for sure.

20:48

Yeah. Maybe my back catalog. We do we do a lot of,

Yeah. Maybe my back catalog. We do we do a lot of,

20:52

promoting to our own community about our podcast. Like, we embed it in a lot of things.

promoting to our own community about our podcast. Like, we embed it in a lot of things.

20:58

So, we did something really cool in January where we had a quiz. And basically, you take a quiz to figure out where you are in your entrepreneurial journey, and then we gave you ten episodes that are gonna help you along that journey, and that blew up. I'll say you're smart. Gotcha. You're smart and you do smart things, and then you get good results. I understand now. This is the secret.

So, we did something really cool in January where we had a quiz. And basically, you take a quiz to figure out where you are in your entrepreneurial journey, and then we gave you ten episodes that are gonna help you along that journey, and that blew up. I'll say you're smart. Gotcha. You're smart and you do smart things, and then you get good results. I understand now. This is the secret.

21:18

Yeah.

Yeah.

21:19

We,

We,

21:19

the the and we'll wrap up a second. The best promotion we did recently was we just announced that we're gonna give five thousand dollars to some person who takes our clips and turns them into TikTok videos and gets popular on TikTok. And we got, I think, thirty million impressions on TikTok in,

the the and we'll wrap up a second. The best promotion we did recently was we just announced that we're gonna give five thousand dollars to some person who takes our clips and turns them into TikTok videos and gets popular on TikTok. And we got, I think, thirty million impressions on TikTok in,

21:36

like, two days.

like, two days.

21:37

That is incredible.

That is incredible.

21:39

That is super smart. That was the only smart thing we've ever done. Whose idea was that one?

That is super smart. That was the only smart thing we've ever done. Whose idea was that one?

21:44

Ben. Yeah.

Ben. Yeah.

21:46

In fact, I literally called it a dumbass idea on air. Oh, wait. Is it Ben? Yeah. That's Ben. Ben just this is my chance to come back into the episode. Yes. It was my idea.

In fact, I literally called it a dumbass idea on air. Oh, wait. Is it Ben? Yeah. That's Ben. Ben just this is my chance to come back into the episode. Yes. It was my idea.

21:56

Shout out to MFM Cuts who is, killing it and and there's many others. I follow them all now on TikTok. My TikTok feed is now just clips of myself and Sam,

Shout out to MFM Cuts who is, killing it and and there's many others. I follow them all now on TikTok. My TikTok feed is now just clips of myself and Sam,

22:04

you know, over and over again. It's great. That's awesome. I'm gonna check that out. We how do I find it? Like, I just looked at So yeah. So here's what we did, but we screwed up. Alright. I screwed up. So it's, what was the hashtag, Ben?

you know, over and over again. It's great. That's awesome. I'm gonna check that out. We how do I find it? Like, I just looked at So yeah. So here's what we did, but we screwed up. Alright. I screwed up. So it's, what was the hashtag, Ben?

22:17

M FM shorts,

M FM shorts,

22:18

m f m f m. Alright. So if you go on TikTok and you search m f m clips -- Yeah. -- with an s, you'll find it. But you'll also find because I read the when when we were announcing it, I accidentally one time I said clips with an s, and then I said clip without an s. See, if you if you search both of those words, you'll get by you'll find different ones. And also if you just Google MFM clip, you're gonna get porn because stands for male, female male. Until you'll get a whole different

m f m f m. Alright. So if you go on TikTok and you search m f m clips -- Yeah. -- with an s, you'll find it. But you'll also find because I read the when when we were announcing it, I accidentally one time I said clips with an s, and then I said clip without an s. See, if you if you search both of those words, you'll get by you'll find different ones. And also if you just Google MFM clip, you're gonna get porn because stands for male, female male. Until you'll get a whole different

22:46

set of twix if you go to Google. So that, you know, it's it's something for everybody over here. We're very inclusive shape. When when I was just starting out, my name I think it was my maiden name, now that I think about it, it was a born star. What's your name? She was starting out,

set of twix if you go to Google. So that, you know, it's it's something for everybody over here. We're very inclusive shape. When when I was just starting out, my name I think it was my maiden name, now that I think about it, it was a born star. What's your name? She was starting out,

23:01

ballard. So I think it was, someone named Amy ballard was a porn star when I, like, thirteen years ago or something. And I was like mortified. Every time I searched my name, there she was. Does that sound familiar, Ben?

ballard. So I think it was, someone named Amy ballard was a porn star when I, like, thirteen years ago or something. And I was like mortified. Every time I searched my name, there she was. Does that sound familiar, Ben?

23:13

Does that ring your bell

Does that ring your bell

23:15

Yeah.

Yeah.

23:17

No comment then. Say, no comment.

No comment then. Say, no comment.

23:19

I see. Yeah. That's crazy. The

I see. Yeah. That's crazy. The

23:23

yeah. That sucks.

yeah. That sucks.

23:24

It definitely sucks. It doesn't fit you anymore. I'm a I got a new last name. I used to file this guy in Twitter named Jeff Fsign.

It definitely sucks. It doesn't fit you anymore. I'm a I got a new last name. I used to file this guy in Twitter named Jeff Fsign.

23:31

And so it could be worse.

And so it could be worse.

23:33

No. I tweeted at that guy. I was like, oh, brutal name. And then he got so mad at me. I was like, You can't be I can't be the first person to point this out to you.

No. I tweeted at that guy. I was like, oh, brutal name. And then he got so mad at me. I was like, You can't be I can't be the first person to point this out to you.

23:42

Like, talk about it me. I didn't do it to you.

Like, talk about it me. I didn't do it to you.

23:46

Oh, my gosh. Well, thanks for coming on, Amy. This is this is awesome. Yeah. Thanks guys so much. It's nice to talk to you, and I know you guys are coming on too. My podcast. So I'm looking forward to chatting with you too. Sounds good. Take care. Alright. Bye, guys.

Oh, my gosh. Well, thanks for coming on, Amy. This is this is awesome. Yeah. Thanks guys so much. It's nice to talk to you, and I know you guys are coming on too. My podcast. So I'm looking forward to chatting with you too. Sounds good. Take care. Alright. Bye, guys.

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