00:00
Alright. So what's going on? So, basically, there's streaming wars going on. Netflix, Disney Hulu, everybody's fighting for subscribers.
00:06
Okay. Well, how am I gonna differentiate from I'm Netflix, how do I differentiate from Hulu and HBO and all this stuff? Basically, they need original content. Okay. So that's created this, like, huge imbalance
00:16
there used to be a lot of content and a small amount of distribution. Now this is a lot of distribution fighting for small amount of content.
00:23
And all the distribution players have just decided, like, the prize is big. Let's lose money for a lot of, like, several years and invest billions in the content. And, like, let's be the last person standing. And so they're they're investing on what you call a j curve where the curve goes down. You lose a bunch of money and then a j like a j goes way up. And you make money later, what that means for these production companies is they'll overpay.
00:45
There's a bidding war, and they are willing to overpay for my contact.
00:50
Alright. In this episode, we are talking about the latest industry that I am
00:59
totally completely obsessed with. I almost can't think of anything else, and I'm not sure why other people aren't freaking out about this. So that I go on a rant about that. What else we got? We talked about Mark Manson, and,
01:10
how he's got this amazing empire on this book called the subtle art of not giving an an f. I'll say f there. And how it started just as a blog post and turned into this amazing business that's making tens of millions of dollars for for for him. And And then we also talked about production companies and how the breakdown is actually way better than we thought. You know, the the economics and how it works is far more fascinating than we anticipated
01:32
Alright. Joy.
01:34
Alright. We're live. Dude, I'm in a horrible mood. And the bad part about this job
01:40
is, like, you have to, like, immediately snap out a a horrible mood. And I can't exactly explain all the details about why I'm in a bad mood, but basically,
01:48
involves like a real estate deal that I did and someone I feel is trying to take advantage of me. And here's what I think happens. And tell me if this happens to you. I feel like We I do a deal with someone or whether it's like a small deal or a big deal, and then they, like, learn about what our stupid podcast is named.
02:04
Or they Google us, but it's mostly the fact that the podcast has such a horrible name. And then they, like, you know, you get, like, you know, like in Hawaii where they got, like, the local price and they got the other guy price, It's like I it's like I get the other guy price. You know what I mean? And, if the even if it's just a little of another guy discrepancy,
02:21
it pisses me off. That's hilarious.
02:24
Yeah. I I I don't think that happens to me. No one's ever ever referenced it. I've never got that feeling. In fact, I actually get a bunch credit the other way. People are like,
02:33
look,
02:34
you know, I don't wanna offend you with, like, a lowball offer on your, you know, on whatever.
02:38
What is. I know this money doesn't matter to you. And I'm like, dude, like, I'm I'm showing up here. The money matters. I like, you know,
02:45
please don't not give me the money because you think it won't matter to me. Like, you know, well, I think it does. Right? So I think that there it goes it cuts a little bit both ways. People are like, I hate the thing where it's just like Dude, thanks so much for taking it. I know how busy you are. I'm like, dude, I just, like, sit around in my box all day. Like, you know, I don't know what I don't know what you think I'm doing, but, like, my son just threw up on me, like, two hours ago. This is awesome compared to that. Like, you know, what what are you what are you what do you think my life is that is so, you know, so busy and interesting because it's really not. Yeah. I and then it's funny when people say that. I'm like, well, I am busy. I'm talking to people all day, but, like, I don't think I could just say talking to just, like, slack and back and forth and, like, having conversations. I remember when we first started the hustle,
03:26
like, basically, these, like, and this happens all the time. These producers, they email just tons of people who are even remotely interesting. And they're like, Hey, can we make a TV show about you? And obviously, like, didn't know what they're getting into. Like, I'm not we weren't even remotely interesting enough, but I'm like, you guys do realize we're just sitting in front of a computer all day. Right? Like, the it's, like, the most unfastinating,
03:44
uninterested thing. It's not interesting at all. But, dude, I'm shocked you don't get, like, that, that, that, that other guy pricing. It's it do you you have a BMW. Right?
03:53
Yeah. Is your house fancy, you think, or just normal? Normal nice. My house is my house is not fancy. My house isn't fancy either, and just like, I don't know when they, like, Maybe when they see the like, I'm at home during the day. I don't know why, but, like, I just I'm always nervous. I'm like, wait a minute. My neighbor's paying only a hundred fifty a month for their landscaping. Why am I gonna why are you telling me two fifty? You know what I mean? I feel like that stuff happens. He has a podcast.
04:16
Get him.
04:18
Get your get your get your wallet out, boys. He's got a podcast.
04:25
So whatever. I'm past it. I gotta move past it. That's so funny. You said that thing about filming, by the way. I had that same idea back in the day at monkey inferno because we had this really nice office, and I thought building startups was coolest thing in the world. And I was like, why isn't there a documentary crew here? Like, you know, the office, but I'm the cool Michael Scott. Right? Like, I'm awesome. And so, you know, I had watched hard knocks on HBO, which basically makes, like, NFL training camp look like so epic like, you you you start rooting for these stories, all the stuff. So I was like And they have, like, mites on the players and you hear, like,
05:03
pad's hitting. You know what I mean? It's like good. Yeah. But then it also extends. It's like, what you doing? It's like, sorry, man. I'm just having a lot of trouble at home. And it's like, the music and they cut to the backstory of, like, you know, what's going on at home? And I was like, yeah. Oh, we got these stories, man. We're trying to make it in the the rough and tumble world of social media. And I was like, you know, so it's like, I thought we were cool. And then
05:24
this, like, filmmaker type person came to the office, they're like, wow, incredible place.
05:29
Quite day. I was like, what do you mean? Like, normal day. He's like, everyone's just sitting there with their headphones on, like, not talking to each other. I'm like, oh, yeah. That's what we do all day.
05:37
He's like, Well, what would we film? And I was like, well, sometimes we have, like, a meeting where we look at the numbers.
05:46
Yeah. I guess you're right. We're lame as hell. And so, yeah, that that that ended at that point. It's so lame. I I it's always embarrassing when people, like, I sometimes our address and and the daily email was in our email and people would stop by. And I'm like, yeah. So this is the one
06:02
room. That we sit down in.
06:04
There's the bathroom. You're gonna go to the left side or the right side. You wanna see what it looks like from this corner?
06:10
It's just like, we just sit here and don't talk sometimes for three hours at a time. There's music playing in the background every once in a while. Your office was hilarious. It's like, why do the dog sit in chairs and the people have to sit on the ground. Like, hello, dogs.
06:23
It's like, who
06:24
why why, you know, what's going on here, why is there only peanut butter in the kitchen? Yeah, dude. I used to eat a good jar of peanut butter every two days. That was my step. So then let me tell you this other interesting thing. So I don't know if you remember this, but there was a That's so funny, by the way, you remember the peanut butter. I would eat so much peanut butter. We also We also used to do eating contests once a month as like a fun thing because, like, we are idiots and I we didn't have a lot of money to, like, go into a family or, like, a team building thing. And we would just go and buy like, five hundred Burger King chicken mcnuggets because that's only, like, fifty bucks. It would be, like, the first person eat a hundred wins, which is a horrible idea for dozens of reasons. The first reason being everyone's sick afterwards, it can't work. The second reason being, it's just stupid. And the third reason being, like, no one does it and they just puke.
07:09
And we would do a crispy cream eating contest,
07:12
Burger King, chicken mcnugget contest, White Castle. It was the worst. I I was an idiot.
07:17
I think these videos still exist online. When I was doing my very first startup straight out of college, which was, like,
07:23
two buddies doing this stupid sushi restaurant thing,
07:26
living in one apartment, you know, like, my buddy lived in my closet. My co founder lived in my closet and, like, you know, we we all we would basically buy air mattresses and, like, return them every ninety days to Target because we were like, oh, you could just, like, get your money back.
07:42
Idiots. We're totally living the high life with this. And so,
07:46
basically, we we were like, I don't know why we were like, you know, the way to make restaurant, you know, a restaurant's not open yet, but what can we do that's, like, our scrappy mark? I don't know why we even thought this was, like, remotely relevant or, like,
07:59
Let's get people invested in the journey of building this. To do that, let's create a YouTube channel, and we called it the dual and it was me and the the opening clip is like a high noon, like, a a standoff. Like, we both walked fifteen paces away, turned around and looked at each other dramatically, and it's like, the music's on. And then we we would take a challenge from anybody who commented on the YouTube channel, and we would do that thing. And so it was like, oh, you're doing a sushi restaurant. Brush your teeth with wasabi as toothpaste.
08:25
For one minute. And so we, like, did it. And then we would it's like, you know, whenever we did these, like, really dumb things. You could just see they're, like, in this Yeah. I mean, crappy, ugly. And it was pretty big. I mean, you had literally dozens of subscribers.
08:38
I remember we I went out to a casino one time, and my sister was in town, and this guy goes,
08:44
you're the wasabi guy.
08:45
And my sister was, like, What? Are you famous? And, like, I was, like, what? Am I famous? And it was, like, it was, like, the first hint of what was, you know, fast forward twelve years, I created the podcast. Like, but in that moment, I was like, this feels nice. I if I do dumb shit,
09:04
people will then know me, and then it ends after that. And
09:10
all I tacked on later was and then I could sell cohort based courses. You know,
09:15
that that became the the endpoint. But, anyways, long story short, I, if you remember, when clubhouse was popping off, There was this group of also people in college, like people just graduated college or in college that created that show, shoot your shot. Do you remember this? Yeah. It was popular, like, really popular for four weeks, basically. And if I remember correctly, it was like three good looking women
09:38
And
09:39
they would call up a guy and the guy would hit on him, or would the girls make fun of the guy? I forget. So they created a room that was called an NYU
09:47
girls,
09:48
NYU girls on clubhouse, which is already interesting because
09:51
clubhouse was just SF dudes, so you go from SF dudes to NYU girls. That's like a major, like, you know,
09:58
you know, walking into a full of bears with a pocket full of honey. It was like, well, what's going on? There's there's interesting people on this app. Just like you just imagined a bunch of, like, good looking soho women who hang out with James Franco, write poetry and, like, you know, don't wear bras.
10:13
Like,
10:14
that's, like, it's, like, it's, like, stereotype. Oh, m y u. It's not a Yeah. There's already no bras on clubhouse. But now there's girls with no bras on clubhouse. Right? Like, so anyways, they created this show and shoot your shot was basically call up a awkward tech dude onto the stage.
10:28
And he got to, like, shoot his shot, kinda, like, basically, like, a a a ultra budget version of the back learners. Like, come on here and spit game at one of these girls, and we're gonna talk for twenty minutes, and we can either boot you off, or we like you. And, like, you're in the group. You you kind of passed the right of passage thing, a little dating show. And so it started organically, but it got to be like the most popular show on Clubhouse
10:49
which was, you know, the small pond syndrome. Right? Like, you you were the best thing in a small little, like, growing pond.
10:56
And so, anyways It was embarrassing to, I was embarrassed. I was like, it was it wasn't bad, but I was like, oh, they're gonna make fun of him. Oh, don't make fun of him. Or, like, don't don't say something stupid guy, please. Like, I was rooting for the men. Like, don't not to screw up. You know, they would get out safely like, hey. You know, my name is, you know,
11:13
Akbar and, you know, a typical SaaS guy, and they're like, sassy guy. And then he's like, no, like, SAS. Like, b to b sass.
11:21
What what are what are you what are you saying? Like,
11:24
these words, Ocbar words.
11:28
So anyways,
11:29
they do you know what they're doing now? So The fact that the fact that you said that phrase about them,
11:36
I'm already on board, like, in.
11:39
Yeah.
11:40
Yeah.
11:41
Yeah. Doctor listening to this stuff where he's like, there's I could do it again. Yeah. It was like, island of my life. So I met the main girl who was behind it. I think her name's Devin.
11:51
And we did a Zoom call.
11:53
No. Is it cheaper than me? And she's like, what's up, nerd?
11:58
Yes. And guess what? Loved it.
12:01
I did the Zoom call. You know when you beat a founder, like, within sometimes within sixty seconds, you're like, alright. You're a star. So you're a star. That's established now. I just gotta figure out, is this your dumb idea, your kinda dumb idea, or your good idea? Because you're gonna go through probably all three. And I just gotta figure out where you're at in life.
12:17
Have you met founders that are like this? For sure. And it's just like you're you're you're not you're not there yet, but I I I still am interested in buying the stocking getting in. I think that's why a lot of people invested in me at the hustle.
12:29
Same thing with me. Like, I'm like, god, people gave us this idea for our sushi restaurant.
12:33
Like, you know, and they were helping us and they really liked us. Like, I thought that meant we have a good business idea. And actually what was happening, but now that I'm I'm in that position, I'm like, They're just like, oh, this guy's gonna do shit. I like this guy's mojo.
12:47
This is his dumb idea. And, like, you know, whatever. I'm on board to get to the good idea. Like, like to start this relationship now. Yeah. So that as he figures his shit out, you know, things good things happen, that's how I felt about this girl. And so she Is she like an NYU woman? Like, is she, like, that age? Yes. She she was she was at NYU, and then she graduated. And so now she's like, I don't know, shortly out of NYU. So she's raised six million dollars now. What?
13:09
To build,
13:11
her show mad reality. So the the old thing was NYU Girls wrote tech guys. That's what the room was called on Clubhouse, which was great. And now it's called Madrealities. Madrealities is they have a it's a They they they went to, like, web three and, like, all the stuff. Right? Like, you know, I don't know if you need to do that. They basically gave NFTs out to the audience. Audience just to vote It's like the bachelor, but the audience, like, votes on what's gonna happen in the show. And so it's a reality show where the viewers kind of like, you know, they can kind of help fork the show and and engage with the plot in some way. And, fans voted them off or whatever. And so they created the show. You could be an n f e holder it. You get a you're a rose holder. Like, I don't know. Like, they raised a a I think a hundred and seventy two East. So what is that today? Like, at today's prices, that's, like,
13:57
two hundred fifty grand of sales of their NFT. So not not huge, but, you know, not terrible. But, like, the a plus firm in crypto paradigm,
14:06
invested in it led the round, I think. Do they do is there a reputation to do anything that's decent or are they selective?
14:16
Paradigm,
14:16
they're a little mix of both. Like, they're the smart guys in the room, but I also think, like, part of being the smart guy, you know, like, the smart guy starts to do weird and crazy shit, and you're like, you sure this makes sense, and they're like, no, it doesn't, but that's why it makes the most sense. Like, alright, You know, like, like founders found you you just invested in, like, I don't know, like, this plant that, like, only causes you to hallucinate in a bad way. They're like, hallucinogens have a bad rap. And you're like, alright. Then, like, in thirty years, hallucinogens will be your morning cup of coffee. And you're like, I don't think that's true, but you're so smart at you're good at chess and math. So, like, I guess I'll just
14:52
defer to you on everything in life. That's Yeah. You were you were at J. Tell in two thousand and eight. You know what you're doing. You know?
14:59
Like,
15:00
your hobby is cryptography and you created PayPal. So, like, I guess I'll roll with you on this, like, you know, kombucha that you're investing in, even though it doesn't really seem like that big of an idea. So anyways, that that's kind of what what I felt like was going on here. Like, Here's their,
15:16
investors. So paradigm led it, Paris Hilton,
15:20
PACie McCormick,
15:21
you know, like, Scott Bellskiy, friend of the pod, you know, our our homie who's super smart. But I think, you know, when I met this woman on, oh,
15:29
there's, like, a bunch of names I don't recognize. I just had that. Like, you know, probably, you know, I don't know, EDM DJs or something. People don't know. I bar, maybe. Yeah. You have to, like, leave your house to know these people and say, I'm You know, the,
15:41
the, but but I thought this was kind of interesting, like, to create a show. And I've actually been I don't think that this is So two things can't even mind. One was when you're a star, you're gonna get funded to do some dumb shit, and that's okay. I actually think it's a smart idea to, like, back these star because they're gonna do amazing things in their life as long as they just keep taking attempts.
16:01
I think this is probably not her best idea. But, you know, three years from now, whatever she's building is probably gonna be amazing. I'm on their site, and I'm just skimming through their videos.
16:11
I don't know, man. It seems like they're executing kinda well on maybe a a dumb idea. It seems like a dumb idea, but, like, My wife is a very smart, you know, techie woman and,
16:23
she, like, is obsessed
16:25
with the bachelor or the Bachelorrette, whatever I don't even know what it is.
16:29
Like, we have to have we have it in the house. I know it. I think it's, like, Tuesday at eight o'clock. It's, like, on. And, like, I way to throw people off your trail there, say the wrong date. Yeah. Like, you don't sit down every Monday with your with your glass of rose with Sarah, and you guys don't watch this together holding holding toes.
16:47
I can.
16:48
That'd be weird. I I can't stand it. All I know is this season two women picking dudes,
16:54
and I just don't like I I I don't like the thing at all. But I know that it's a huge deal. It's still, like, a huge deal. And my wife Sarah is, like, talking to all of her friends about it consistently. So, like, I don't know, man. This is kind of a cool idea. So it definitely does seem big. And I I actually do think that you and I don't know about you, but I don't know anything about the movie business or Hollywood or entertainment. I don't know anything about that. And When people talk to me about, like, a production company, I'm like, what the fuck is a production company? Like, I don't know what that is, but I do know that Reese Witherspooned own one of them thing. She owned one of that production company things, and it got acquired by Blackstone for, like, five hundred million dollars, like, a few months ago. And I do know that one of the richest Blackmen in America, I believe his name is Byron Allen. And, when I was re I was reading about him Wikipedia. I wanted to learn more about what this guy did, and it was talking about his production company and all these shows that he made. I'm like, damn, dude, whatever this is, it's actually much bigger and more organized than I ever even imagined.
17:51
So it's funny you bring that up. I've I've been actually in the lab. It's not ready yet, but we're gonna take it out for a spin right now, which is I've been in the lab learning about production companies.
18:01
And,
18:02
I wanna tell you kind of, like, here's the here's my can I give you just, like, random rant? Like It's hard to understand. Right? Normally, I have to have, like, a packaged like, a take on it. That's what I like to be. But you brought it up. So let me give you the unpackaged unfiltered raw. Yeah.
18:18
Hey, turn the oven down. We don't need it. We got a spoon in the dough. I want this content extra gooey.
18:24
So alright. So what's going on? So basically, there's streaming wars going on. Netflix, Disney, Hulu, everybody's fighting for subscribers. Okay. Well, how am I gonna differentiate from Netflix, how do I differentiate from Hulu, if I an HBO and all this stuff? Basically, they need original content. Okay. So that's created this, like, huge imbalance
18:41
there used to be a lot of content and a small amount of distribution. Now there's a lot of distribution fighting for a small amount of content.
18:48
And all the distribution players have just decided, like, the prize is big. Let's lose money for a lot of, like, several years and invest billions into content and, like, let's be the last person standing. And so they're they're investing on what you call a j curve where the curve goes down. You lose a bunch of money and then a j like a j goes way up. And you make money later, what that means for these production companies is they'll overpay. There's a bidding war, and they are willing to overpay for my content.
19:13
And so, so, like, just the last year, basically wreath witherspoon,
19:17
LeBron, Will Smith, Kevin Hart, they have sold stakes in their production companies.
19:22
So, like, for example, Kevin Hart, he has something called heartbeat. He raised a hundred million from private equity for fifteen percent of the company. So six fifty million dollar valuation. Kevin
19:31
Hart. Kevin Hart. Fifty percent of their revenue comes from their studio arm, which they produce shows for peacock, for Netflix, and, you know, so they make movies and
19:39
shows.
19:41
Explain what that means. So, they have riders on staff or riders come to them with an idea. They go, this is intriguing. We're gonna pay money we're gonna pay a hundred or five hundred thousand dollars. We're gonna go get some actors in a set. We're gonna make one or two episodes of this. We're gonna shop it around, and then someone will buy and we make profit.
19:58
Exactly. So I'm gonna use a Hollywood term that I don't know how to use, but I'm gonna just, like, you know, whip it out here. They option it. What does it mean when they option it? It's like, you know, they they basically, like, it's like, they take an option on the future of this thing, and they basically take, you know, they create a sizzle reel, or it was like a two minute teaser, or they create a pilot they create nothing. They just have the pitch and the concept. And you're Kevin Hart, you go walk into six studios. You say,
20:19
it's a movie where,
20:21
you know, me and a tall guy,
20:24
You know,
20:25
we, you know, we are coworkers that don't like each other, but then we get trapped in an elevator. And they're like, love it. We'll take it. You know, you're like, you know, how much does it need? It's like, we're gonna need a hundred million dollars to do this. Of that, you're gonna pay the production company x millions of dollars to go produce this movie. There's some margin in that. And then,
20:42
you know, they're gonna and then you're gonna, you know, whatever the revenue or the upside would be, you know, of the project, we're gonna have some some and presumably it's like It also has other,
20:53
you know, businesses that that produce. So fifty percent's coming from the studio arm. Well, what's the other fifty percent? It's a combination of other things like content licensing, brand consulting work for companies like PNG, Lyft, Sam's Club, stuff like that. So I don't know what he's doing, but, like, that's Kevin Hart's business. But but the the and the value here is presumably Kevin Hart and team know about what type of content gets eyeballs and gets engagement. They presumably have connections with all the big players,
21:16
and they have some money that they'll finance things upfront. And and and that's how they're curators and operators.
21:23
And they're the influencer.
21:24
So it's it's it's like, you know, everybody kinda knew, hey, if you go get a a list star, you put Tom Cruise in the movie, more people are gonna watch. Well, what these guys have realized
21:33
lebron. Reith re reese witherspoon, Kevin Hart.
21:36
The rock. He has his own production company. What they do what they realize is, oh, let's just go vertically integrated. Like, Let's not just be the talent that helps sell the tickets at box office. Let's also be the production company that creates the thing. And the the and then what they don't do is the streaming plat part. They're like, okay. We'll we'll partner on that, but we're gonna do these other components ourselves. So they're also, you know, the big part isn't just that Kevin Hart knows what people want. It's like one of the things people want is Kevin Hart. So he's like, cool. I'm gonna own a little more of my upside if I do this. And you know who crushes it this way?
22:06
Fucking Ryan Seacrest.
22:08
I was reading about Ryan Seacrest
22:10
and American Idol, and this guy, that guy is a workhorse, and he has a production
22:15
company that kills it.
22:18
Yeah. You know, you know, our buddy, Pomp. Pomp is like the Ryan Seacrest of the crypto industry. Right? Like,
22:24
He's just everywhere. It's like, dude, you got a morning show and then an afternoon show, then you're producing this thing. And then at night, you do this. Like, wow. You you output is unmatched. That's Ryan Seacrest. This output is crazy. Because I did it for twenty years. I'm on radio for three hours of morning for twenty years. Then I do this. Then I put on my suit. Then I host this. Then I produce the he produced the Kardashian show. Yeah. And then he's like, then I go do American Idol. And after American Idol, I go do this other things. Like, jeez, man. Like,
22:50
like, blink, you know, what what's going on? Did he's grinding, man? Yeah. That guy kills it. Then there's Reese Witherspoon, She sold her company. They they made the morning show, which was that big show on Apple TV plus big little lies for HBO. She sold that to Candel Media, which is basically like a bunch of Disney exec spun off in a crib with like Blackstone back them for like a billion dollars, whatever. And so she sold her entertainment company to them, nine hundred million. She creates shows around women. That's like her stick. And so,
23:20
which she generated.
23:21
She's awesome. I'm a big Reese fan. Reese witherspoon at Brad Pitt. If you're in it, I go to it.
23:27
You called her Reese Witherspooned earlier, and I just thought that was a nice like, touch. I had never heard that that rendition before. I like to remix.
23:35
So so, you know I call it Reese. You know how much money this is just Reese?
23:41
You know how much,
23:43
money her thing made? A hundred and twenty million in twenty twenty one. In revenue or profit. And then they expect
23:48
revenue.
23:49
They expected to double it to three hundred and ten million in twenty twenty two. So Black's unpaid, like, roughly a seven x revenue of where they bought them. They bought
23:57
So it's it's kinda crazy.
23:59
And,
24:01
so they basically they don't own any ownership. They make the show for the streaming service.
24:06
And, and then by the way, they also when they bought the company, she also has a book club that's, like, ridiculous. Do you know about her book club? Also has a clothing brand. The clothing brand wasn't a part of it, but diaper, James, their dropper, James, or something like that? What's it called? I don't know. No. Dapper maybe. Something like that. And then she has a book club. It's sunshine, something like hello sunshine book club. Is that what it's called? I think it's just called Reese's book club, but it has two million
24:32
followers or members in it. I don't that's a kind of a silly number.
24:37
So what she does is she promotes her favorite books, And then what she does is she goes to those books. She's like, hey, I'm about to blow your ass up, but also I want the option rights to make a show out of your book if I can go ahead. And so she's like, Market tests the books with her book club,
24:52
makes money there, uses that leverage to get the rights to that book to make a show out of it, then sells the show rights to the next Did she's great, man. She's great. Okay. You know, like, cutthroat, you know, like, media mogul or wow. Like, you know, innocent Rees is is just that's an amazing model.
25:09
So, yeah, that I think that's kinda crazy. And also, she also sold, I think, the data. So, like,
25:15
you know, like, either, like, you can
25:17
Like, the the people who bought it, I think they get, like, you know, access to that membership of the book club and then the data around them of what they like, what they dislike. So long story short, this mad realities thing, you kinda just did the pitch for them where I'm like, okay.
25:31
The macro thing that's as an uneducated person, that's That's mildly interesting. That's a that's an interesting story. You you kind of sold like this actually could be a huge thing. This could be as big as any other tech company almost.
25:43
So that's interesting. This young woman doesn't have, you know, she doesn't have the clout or connections likely that Reese or whoever has, but, like She's got the charm. I'd buy it.
25:55
And and the hustle. And I think,
25:57
if I was her, so here's my brainstorm for her. I think I might have told this at some point. But, whatever.
26:03
I think if I was her, I would not be trying to
26:07
create this like standalone show. So I would immediately have been shopping this. I would say, Hey, here's the deal.
26:13
I can make you the next
26:15
too hot to handle love island, love is blind. I'm gonna make one of these shows.
26:20
And,
26:22
what I would first do is I would build this I would build the audience on TikTok or Snapchat. So I would first go and sell it to the social platforms that also want original cool content. For a small amount of money, I'd say, hey, I'm gonna create cool dating I'm gonna create a dating show on top of TikTok. What's that worth to you guys? And they'll say, oh, like, we'll give you
26:39
three hundred thousand or a million dollars out of our creator fund. Because TikTok has, I think, a two hundred million dollar crater fund. Right? So I'd go to them and I'd go get a million million and a half dollars to create the TikTok dating show.
26:50
And then I would just take that popularity and I would say, hey, Netflix, hey, whoever.
26:55
We have the small cult following, and we could build these that your, you know, bachelor, these speak to, like, you know,
27:01
thirty seven year old women and up or whatever, you know, some random. Yeah. I just kinda pitch it as a older demographic. I'd say,
27:07
You know, I can get you the sort of like fourteen to twenty five year old,
27:12
dating show audience because they want this other thing. And, like,
27:16
you know, like and, basically, create a production company that's creating dating shows aimed at my market
27:22
and try to be the
27:24
spoon of dating reality TV, but I'd be not, like, doing web three crypto and and doing it on my own website. I'd be going and shopping it to where there's a whole bunch of buyers And I'm sure they've they've had conversations. So I know I know that that's not, like, new to them, but, like, I think that path can work, and I would just go all in on that path. Because I think when you go all in on a path, it's very different than just we've thought about that or, yeah, we've had a couple conversations. We've tried it. Is very different than yes. I've bet the whole thing on making that work and come hell or high water. I'm gonna wake up every morning and figure out How do I go get Hulu to buy this? How do I go get peacock to buy this? How do I go get Netflix to buy this? And what product do I need to create that? That's my end customer, actually. So let me ask you a practical question that that in on on how easy this is to pull off. So
28:10
do you know who Mark Manson Mark Manson wrote the book, the subtle r of, yeah, the subtle r of not giving a fuck. Basically, I was, like, just, like, I've hung out with him once or twice, and,
28:21
seems like a nice, really nice guy. And I was just googling, like, Mark Manson House. And it said Mark Manson just sold this tribeca condo
28:27
for fifteen million dollars. And then I was last year, I was reading, like, the Wall Street Journal or Newscorp or whatever the company that owns, penguin publishing, his publisher
28:37
I re was reading all their annual report, and they said Mark Manson's book, like, revolutionized
28:42
our business. So, like, clearly, this is a fifty billion dollar company, and they're referring to Mark constantly. So I'm like, wow, that that's amazing. And I started researching his book, and
28:51
it all stemmed from a blog post. He he launched a blog one blog called, this is the subtle art of not giving you a fuck.
28:58
And he that was a hit, and then he took it on, and he made it into a book. Another guy, Naval. Naval had Angelist. So he was already successful. So it's not exactly the same thing. He had a few interesting it's a content out there, but then he had this tweet called how to get rich, and it was long tweet storm. And it, like, kinda was a hit. And if he were a little bit hungrier, like Mark was, then he could easily parlay that into something bigger than what it was, you know, whatever.
29:23
When you so you've done this before as well. You've written maybe three different tweets that, like, got read five or tens of millions of times. And I don't know if you would say it was career changing, but, like, it was, like, somewhat trajectory changing. I don't know how big that trajectory is, but let's start at the root level of a tweet. And, like, with a TV show or a movie or a Broadway show being like the highest form,
29:45
if you were given ten shots
29:48
and you had one to two weeks per shot.
29:51
For a tweet, And then let's say maybe a blog post, and then let's say like a podcast, and then let's say YouTube video. How many of those ten times if you had a week or so to prepare and to research do you think would become a hit?
30:06
Well, there's two versions of a hit. A hit can be it does well. And then there's a hit, like, the clubhouse threat or the metaverse threat or stuff like that where it gets to, like, twenty million people. And, like, you know, like, those were hits those were like, I don't know, super hits or grand slam. So which one do you mean? Like, the those like absolute bangers or just like this gets thousands of likes and gets shared, maybe gets read ten thousand times or a hundred thousand times, a blog post that gets a Well, so let's just say there's friends in Seinfeld and the Simpson And then maybe there's, like, family guy, and then maybe there's, like, the bachelorette
30:40
or the bachelor. And then, like, below it's like famous threads. Yeah. Below that, what's another TV show that's like it's like it's actually it's like a hit, but it's like, like, the goldbergs. That? There's, like, people busking on the street. And believe that is your threat.
30:55
No. I mean, like, look, like, you know, your version of family guys so far has been one or two that you've written, but then you've had, like, a bunch of, like, mild hits. So I I think if I the point I think to answer your question, if I tried the way you said, I think
31:08
seven out of ten would, like, do very well,
31:11
and then probably one out of every
31:15
ten would be one out of every ten, maybe one out of every twenty. Yeah. So it'd say zero to one. It'd be like a banger. Yeah. Yeah. Okay. So that's just like a tweet, which is like easy ish to go viral -- To create.
31:27
-- now let's go a step up, a YouTube video. How many YouTube videos? If you had ten tries, do you think or let's say twenty could be like a hit?
31:37
Honestly, I I I don't know if I'm gonna answer your question the way you want because I kind of think for YouTube videos, it's a little easier.
31:44
I don't know why. I think maybe because we hung out with mister Beast, and I was like, oh, okay. I get it. Like,
31:49
I get it. I get what goes into, like, I get what a viral concept would be that people would click. And that they would share. I get what the hook would be, and I get, like, you know, how to, like, have the big payoff, the big reveal.
32:01
And also, I haven't done it. So, you know, things seem easier when you haven't done it, when you haven't, like, gone and tried, actually.
32:06
But I actually think I could have higher hit rate with YouTube videos because you get editing. You get, like, there's a whole bunch of things that go into it compared to a Twitter thread, which is very intellectual.
32:16
Like, a YouTube video, you can, like, lean on other things to make it interesting. Like, the visual, the, like, just literally the fact that it's like a visual. It's a lean back experience versus, like, Hey, read these fifteen tweets and, like, I hope I've tickled you to, like, the smart part of your brain enough or you give a shit.
32:33
So I actually think a YouTube video. I think if I tried it on YouTube, I think seven or eight out of ten, I think would hit in, like, in a major way. Amp it up. You have more time. You have a million plus money,
32:43
dollars. You have, a little bit of a team.
32:46
You have to make a hit show once a quarter or once every six months. Or once a year at most or at least what, do you think you could actually come up with a hit? Like, how hard do you think coming up with a hit would be?
32:59
You have more money. You've got more time. You have more resources.
33:02
You have to hit. You have to have a hit show. It doesn't have to be a a friends, but it has to be a we're happy that we gave you money for this, and we're gonna keep buying. You
33:11
how many times out of ten do you think you could do that?
33:15
I think that's lower than the YouTube video for me, personally, because then I'll tell you the reason why. Because that's what we're talking about here. Yeah. When you do a show, you're you're basically
33:23
You bet it all upfront, and then you find out way later, the feedback loop is extremely slow compared to YouTube. YouTube is like, I can go from concept,
33:32
to production,
33:33
to getting the feedback if it's as good or bad within
33:37
a week, two weeks, something like that. And
33:40
and so I'm gonna get a bunch of reps. I can try a bunch of different things. And so over the during that process, I'll find a formula that works. Whereas with the show, it's probably like I get one one attempt at it ever in life.
33:51
It'll take me like a year to produce another year to distribute. By the time that's all done, whether I was right or wrong, I'm gonna be like,
33:57
I just hope that I got it right the first time. And so I actually think my hit rate on the show would be way lower. I think, like, you know, two out of ten or three out of ten, something like That's crazy. Do I answer the way you thought or no? Yeah. You did. And an interesting exercise. I didn't prepare for this, but an interesting exercise is to think how many game changing
34:14
pieces of content, like Mark's book.
34:18
We'd have to think of a few more examples. We could probably think of a lot of books. Just started with, like, a really small thing. And they're like, oh, that's an interesting vein. Let's actually pursue that.
34:28
And and that's, like, an interesting exercise because his a book created tens of millions of dollars worth of value, and it basically
34:34
kind of almost on the headline itself. It's kind of a winner. And then I'm sure the blog post, which I haven't even read. I'm sure that was actually fire and amazing. But, what are how many amazing bits of content have you just started with small little rinky dink thing.
34:47
Right. I I I bet a ton. And I also I think for me, at least, the way I do things, I'm that way where it's like, oh, cool. I wanna write the book. Let's just tweet out one tweet. Alright. Now five tweets about that same topic. Alright. Now let's tell them to subscribe to a newsletter. Right? Let let's just see How much I got what what's resonating over? Like, for example, I'll go look at any thread. It's ten tweets. I'll go see which of these has the most likes that's, like, not, like, Normally, a thread will just have, like, kind of, like, in descending order. Like, the whole lot of likes, the last three will have a lot of likes, and then it'll just fall off from there. But what you'll find is when you have a good joke or a good one liner or a good analogy or whatever, that one tweet will get way more likes. And so that's a great way to teach yourself to speak better, how to tweet better, how to be more compelling when you do stuff. It's to, like, go look at that. And you can do it with other people's strides too. That's what I do. I look I go look at other people's strategies. I'm sort of looking at Oh, that's interesting.
35:39
That one seem people really, like, love that one liner. Okay. That's that's cool. I like how they did that. I that's I can pick that up for my game. That's crazy. Yeah. By the way, one one other numbers here, so LeBron's production company, forty five million in twenty twenty,
35:53
revenue or funding.
35:54
Revenue, hundred million in twenty twenty one. And, they basically do the same thing where they do a bunch of stuff. So they have
36:01
like uninterrupted,
36:02
which is videos and, like It's good. I like it. They also have, like, a merchandise apparel that has, like, a clothing brand. Then they have the HBO series, the shop, then they made the new space jam movie. And so his company Spring Hill, basically created a bunch of these. And They did the same thing. They wouldn't sold it to others. If I was these guys on if I'm if I'm LeBron and I have so much income coming from other things,
36:26
I would play a really long game because I think that
36:29
going and selling the shop to HBO, like, the shop is actually a pretty dope show. It's like this barbershop and they get like, you know, whatever, whoever big actors, NFL players, basketball players just shooting the shit in a barbershop setting, and it's like really high quality. It's great. It's kinda like MFM,
36:44
but
36:45
famous people who are more interesting, better, and getting haircuts.
36:49
Yeah. Take what you see now. Yeah.
36:51
Trim my beard. First of all, secondly,
36:54
we're at, you know, more athletic, more successful, funnier.
36:58
You know, like,
37:00
Cool, you know.
37:02
Alright. So so basically that show is awesome, but how many of LeBron's fans? Right. LeBron's fans are, like, mostly
37:09
younger people, like, you know, that's, like, if you're an NBA star, your your fans go from, like, you know, eight years old on up, they don't have HBO.
37:17
And so it's like, If I'm him, why am I not playing the long game, Jeff Bezos style, just saying, I'm gonna drop this dope premium content on
37:26
YouTube, TikTok, Instagram, whatever.
37:28
And I'm gonna put the whole thing here. I'm gonna blow normal content out of the water here because I'm bringing production budgets to this.
37:35
And actually, I'm gonna invest, like, what Michael Jordan did with his, like,
37:40
the last dance, the last dance, like, documentary. It's, like, I'm gonna invest a lot of money, but I'm not gonna, like, put it I'm gonna, like, Netflix is okay because it's a payroll a lot of people have.
37:49
But I would just put it on YouTube. And I would basically bet that if I grow my brand and my legacy
37:54
through this content,
37:57
there's a bigger payoff than what the streaming companies are gonna pay me today. And I would be willing to invest twenty, thirty, fifty million dollars
38:05
in order to build, like, a billion dollar plus type of brand payoff at the end because
38:11
you will just be, like, you know, worshiped and adored even more than you already are. And so, you know, you wanna go on one end of the spectrum or the other. You wanna go, like, I'm getting paid a stupid amount of money, and it doesn't really matter how many people watch this, or I want everybody to watch this, and I'll pay money to get it there. Because there's a bigger payoff for me outside of that. You know, like the Logan Paul method where it's like everything's free, everything's on YouTube,
38:34
in your face.
38:35
And then I'll launch my, like, energy drink. And I think their energy drink does, like, some stupid number. Like, I It's doing really well. Like a hundred million dollars a year. Like that. Well, I I I don't know the exact number. I heard about on the pod. They're talking about how they did ten like, I think it was around ten million in month one of sales.
38:51
But I actually think that the there that drink business,
38:55
if, like, mister Beast has a forty dollar chocolate business,
38:58
I'm curious if some of these low ticket items can actually become, like, legitimately
39:04
great companies as opposed to just okay.
39:07
I think it's hard to sell a -- Right. -- two dollar drink,
39:10
and make it, like, work really well. So we'll see if they'll make it work, but But, dude, all these water companies do amazing.
39:17
But many don't, obviously. I mean, many don't. But if you got the distribution, right, like, why is mister Beast not doing beast water? Because he can basically pair it with, like, you know, like, that boxed water thing where it's like, this is better for the earth. Yeah. It's like, dude. Likes that shit where he's just like, oh, we're gonna plant a billion trees.
39:32
And the way we're gonna plant a billion trees is by not doing plastic water bottles. Alright, everybody. Join me.
39:38
This is mister Beast, you know, aluminum cans, sparkling water, like, go fuck LaCroie up. Alright? Like, go go fuck these guys up. Like, mister Base could destroy these guys. Right? Like,
39:49
you know, like, Beastwater, like,
39:51
go into the things. Go go make products that everybody on earth consumes
39:55
because you're the mainstream,
39:57
like, content maker. Right? So it's like Dude, when he when he had the chocolate, I was like, damn, dude, I wanna, like, eat this chocolate because I wanna, like, you know, show you, like, appreciation for, like, being here and you brought your item and, like, yeah, sure I'll eat some of it, but I felt so bad eating it because I don't like eating that type of stuff. I mean, I I love Because I don't eat a chocolate bar on a daily basis. Well, I yeah. And I love it. And I'm so I thought eating it, I was like, I don't wanna eat this, but I wanna be respectful and kind and because he brought this thing. And I was like, dude, you need to make something different that I, that I, like, can consume guilt free. I don't know that many people that just eat chocolate, like, like a Hershey's chocolate bar. You know what I mean?
40:36
You're correct.
40:38
In fact, that's a filter I have. If I were to see you just eating a chocolate bar on a Tuesday. Yeah. Like, I'm going to begin to distance myself. Right. Like, I'm trying to be around a certain type of person that say, you know, healthier.
40:50
Like, come to think about it. I don't know anybody that does that. Actually, you know, a funny story,
40:55
when when I joined monkey inferno, I was like,
40:59
So what was it like the last product manager? The la the guy so I joined as a PM, product manager. The guy who was there before me was this guy Alex too, who created million dollar homepage, back in the day, and now is the founder of calm, like a multi billion dollar company. Well, he was he was the boss of monkey inferno. Not the boss. He was he was, like, the product manager. So he was the product manager there. He quit to go start calm.
41:19
And, they were like, I was like, oh, how's Alex? Like, you know, I love that guy's work. Like, you know, a million dollar home pages dope, calm intro like meditation. Is he just, like, super zen or what? Like, is he huge on meditation? They're like,
41:30
you know, that's the funny thing. I they're like, I think he needs calm. I wouldn't say he is calm. I was like, what do you mean? They're like, you know, Alex is a fun time dude. He's like, he loves to hang, you know, he's out. Like, he loves to have drinks. Like, you know, he's just like a a young dude, like, in his twenties in a big city. Like, you know, he's he's not, like, waking up every morning, going to his Japanese, like, you know, you know, garden and just, like, sitting there for eight hours, just, you know, contemplating, you know, the thoughts in his mind. And so I was, like, what's the, what's the most degenerate I said, give me a story. What's the most degenerate thing? The founder of calm was down there. Go. I remember one time he came in and he just kinda hung over, and he just got a bowl, like, you know, for cereal, like, because the office had like a kitchen. He's like, but instead of cereal, he just went and put a bunch of M and M's in there with a spoon and just ate it.
42:15
I was like, I don't know if this story is true or false, but it's hilarious, and I'm running with it. That's awesome.
42:21
I remember thinking of that time. If calm ever becomes a thing, I'm always gonna remember that, you know, like, you know, that story. There's like one of these, like, hilarious small small stories. He's a DJEM just like us.
42:34
Our software is the worst. Have you heard of HubSpot?
42:38
See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the
42:47
Hubpot,
42:48
grow better.
42:50
When we had our office,
42:52
I remember I was having a bad day. And when I have bad days, I like to like, punish myself by eating poorly. You know, it's, like, that's, like, my version of just, like, drinking a twelve pack. And I it was me and my writer, Connor, were still in the office at, eight PM, and I was like, Connor, today sucked. I was like, and I looked at him and I go, bet you I can eat this whole jar of unopened skippy in three bites.
43:13
And I did.
43:16
And I did. And I felt so horrible for, like, three days. And so that was my that was my degener diet moment was just eating an entire jar of skippy peanut butter in thirty seconds.
43:28
That's crazy.
43:29
Alright. Let me give you The thing I'm currently obsessed with. So the thing I'm currently obsessed with I I brought this up maybe three or four times. People may be sick of this by time by now. But I feel like no one is talking about it. I feel like not enough
43:42
people are freaking out
43:44
about what's going on with artificial intelligence for creating art.
43:49
So, we've talked about this before.
43:52
There's GPT three, which is basically AI that will write something for you. So you can just give it a prompt. It'll write the essay. There's Dolly where you just,
44:00
type in a thing. It'll generate images, like, as if you searched it on Google.
44:05
But I now have, like, a bigger picture view of this, which is
44:08
You know, like, in the early days of the web, the big winner was search engines. Yeah. So you, you know, Google obviously was like a search engine because it's like, oh, The internet, basically, the technology's now put a bunch of information out there, so we need a search engine to basically find the thing we want.
44:25
Now what's happening is you have a generation engine. Right? A generative engine is you go search for the thing and it creates it for you. Right? So it's like, It's it that's just like right there is like a mind blowing concept. Instead of searching the internet for a thing that might be out there, what's the closest thing to what I want? It's just to say, I I have basically the Eugenie from Aladdin,
44:45
and I can go say,
44:47
play me a song that mixes, I kinda like Beethoven and Kanye
44:52
but it's about, you know, taking mushrooms.
44:56
And literally,
44:57
AI will just create a song and guess what? It doesn't suck. And to me, this is so insane. This is so mind blowing. Every demo I see, I'm just, like, I drop immediately what I'm doing. I'm like, what I'm doing is stupid. Like, Oh, like, cool. A podcast, you know, like, oh, what have you know, what what am I doing? Like, talking to my mother? Who cares about my mother? There's AI that can create shit that you just like spit out of your mouth. And so I think
45:22
I really just wanna go down this rabbit hole and figure out what all this is gonna be gonna be able to do. So now there's this new thing stable diffusion, have you seen this one? No.
45:31
Stable diffusion is the the new demo that came out. Unlike
45:34
Dali, they basically they're they didn't, like, kinda paywall it. And so anybody can go and and use it. And you just type in a prompt. So you're like, like, go to the subreddit Stabled. So go to stable.
45:45
Diffusion
45:46
subreddit,
45:47
just to see, like, what people create. It says r slash stable diffusion.
45:51
So just look at the top thing. Right? So
45:54
I look at, like,
45:58
let me show you a good one. Okay. Go to the one that says Wendy Do you see it? Like, scroll down, maybe Hot from Wednesday today, or it's hot?
46:05
I just like normal sorting, so hot. And then go down five and just look at Wendy's.
46:10
Oh, yeah. Oh my god.
46:13
And this is awesome.
46:14
So how does this work? So basically, you just type in, like, the prompt. Right? So, the prompt that he gave was a beautiful portrait of Wendy's mascot, intricate, elegant, elegant, and highly detailed.
46:25
And then it just creates
46:27
this, like, beautiful red headed girl holding a burger with fries, and it's, like, it looks like this incredible
46:34
art And,
46:35
and so you could just and then you you could just you just hit the dream button. That was the the button. Like, you know, the Google button is like search or I'm feeling lucky. The one on this says dream. You hit dream and it just it'll just morph it. It'll morph it. It'll morph it. It'll morph it. It'll morph it. It'll morph. It'll just keep making new ones instantaneously.
46:50
It's like working with a designer. It's like Try again. Give me something else. No. Not that. Okay. Make it blue. And it'll just instantaneously
46:57
recreate something incredible,
46:59
right then. Right? So it's like
47:02
It's and it's just mind blowing what it's creating. And then you can see these videos. So go down. Just do like a control f and,
47:09
write the words preview of next feature,
47:12
and it's a picture of a duck. Yeah. It's a picture of a duck. And it's like it's a picture of a duck. It looks like a guy in Photoshop or paint making a duck. Right. So he's he's he's in, I think I think his Photoshop is the actual tool, but,
47:25
it looks like a Microsoft paint duck just like a yellow blob with a orange little duck bill. Right? Alright. So it's a two minute video. What he's showing is he created a Photoshop plugin using stable diffusion that lets you draw anything crappy
47:36
And then you just run the plugin and watch. Get to the end. So, like, go all the way to the end. And so he just adds a little blue. And so by the end, you see this, basically, like, this, like, fancy looking duck wearing a monocle
47:48
and, like, a blue, like, tuxedo shirt. And it's, like, the sophisticated ass duck if I'm a web designer, I'm freaking out right now.
47:56
And we we thought AI would like, you know, it's gonna automate the shitty jobs. It's like, Actually, it's coming for your throat, artist, like
48:04
Dude, so I I've been I filed this guy. I've been looking for his name. I found him. His name is Lou Yah. So l o u y a h. And I file him a TikTok. And what he does is every once in a while, he'll have a post where he
48:17
he's a producer, and he'll be like, here's a rap country song that doesn't exist.
48:22
And he makes a song,
48:24
and they sound great. And he's he's done this a bunch of times. And
48:29
Martin Screlli in one of his blog posts. He said when I was in prison, I had a lot of time to think here's a bunch of predictions that I have for the next hundred years as well as timelines. So one of his predictions, he'll be like, we're gonna land on Mars by two thousand fifty or whatever. And another prediction is
48:46
a artificially
48:47
made song is going to be in the top ten most played songs in the world and on billboard top ten inside the next eighteen months. Like, he put a time limit on it. And I and I'm on board with that. I a hundred percent believe in that. I a hundred percent believe in that, and I don't get
49:02
why more people aren't freaking out. There are obviously pockets of people who really are really interested in this. People see the demo, but, like, it's kind of like, we just pass up a purple unicorn while we were driving on a road trip. It's like, oh, wow, purple unicorn. And we just like, okay. You guys wanna stop at Wendy's and it's like, dude, wait. Hold on. There was a purple unicorn next to the road, like, pull over. What are we doing? Like, I think everybody needs to pull over and be like, What the hell is happening?
49:28
This is gonna like, this is so insane to me.
49:32
And I just feel like these idea, like, there's gonna be a Google like company That's not a search engine. It's a generation engine. It's a dream engine. You're gonna go there. You're gonna say what you wish. I think somebody's gonna make this for kids. I got I was like, dude, I could make you know, I told you before, I was like, I'm interested in creating, like, a Pixar like company. But it's like, why would I create one movie? What if I created an app that my daughter could just talk to. No no texting, but she can't type. She just could say, a duck surfing,
49:58
you know, with an iPad And, like, you know, holding an iPad, and, like, you're gonna say any words,
50:03
and this thing would create not only an image, but it could create an animation, it could create a set of animations, it could create a whole story
50:09
based off that she can create her own movie just by saying, you know, a boy who loves soccer, but he's sad because he doesn't get enough chocolate, and it would create
50:17
you know, a movie based on that. It would create a portrait based on that. And, like, she could create art just with her imagination.
50:24
Have you ever to me is wild. Have you ever heard this theory that your words
50:29
shape your thoughts? And it's not just like positive thinking. It's like, literally, if that if a word that doesn't describe a particular type of feeling exists in your language, then it's hard for you to have that feeling. So,
50:40
this particular example isn't exact proven to be true and a lot of people debate it, but there was a group of Africans who didn't have like the perfect word for square or like a ninety degree angle.
50:52
And all of their homes were in circles. They were, like, circled. And so they didn't they, for some reason, like, the idea of, like, square and ninety ninety degrees, it it just wasn't part of their their language. And so everything, a lot of items in their in their culture were circles. Or,
51:07
there's like terms for like you know, I'm feeling depressed, but I'm not suicidal or something in, like, a different country. And, like, that's, like, a deaf a better word sometimes than, like, depressed. And so people are, like, well, you know, in this mood and they can explain it a little bit better and they feel that way. And and it's almost like explaining to a blind person, like, hey, tell me what red looks like. It's like, I don't know. I can't I can't explain what that is when I'm it's too hard. I don't have that in my vocabulary.
51:29
With something like this, I wonder if there's if it will unlock like, a new way of storytelling or a new way of seeing art, and it will actually could actually change our our mindset on a lot of different things because, like, if you
51:42
If you if you wanna make a movie now, I mean, you're gonna be influenced by everything that exists. And then occasionally, someone's gonna come and do something totally mind break mind changing and that one person is, like, kinda once in a generation type of person and they just, like, are really unique, like, a Steve Jobs. But when you have something that is collectively
51:58
aggregating all of the data in the world that has ever existed and then coming up with something interesting. Do you know what I mean? Like, I wonder what Like, the the the the the that's how I've been thinking about it. Like, man, well, the new stuff that this thing can come out with, I can't I literally can't think of. Do you know what I mean? Holy. Because what they do is they train it on, like, just, you know, they basically go scrape gigabytes and gigabytes and gigabytes of images from the web And they basically then there's big controversy around this. Some people are like, that's unethical.
52:26
Those people who put their images up on what they didn't know. It was gonna be it was gonna be used train AI that was gonna then put them out of work. Like, that's, yeah, that's not so great. But, like,
52:36
and by the way, there's, like, a name for this. Some people are trying to do vegan AI.
52:41
You know what that is? No. But that's awesome. Vegan AI is basically AI that's trained only on non copy written work. So, like, it's like work that images that were ex like, intentionally said to be royalty free, out there for public use, out there for use it however you want.
52:56
It's like, if it was only trained on that, it's sort of like grass fed. Well, what what what's like a perfect example of this? And, like, as the ultimate villain move is the Hub, which is a website that,
53:06
developers postcode on. It's almost like,
53:09
it's part practicality. They postcode so you could share it, but they also, like, it's like a portfolio almost
53:14
and what GitHub is doing, which is on my Microsoft at this point, I think. They are basically, like, using AI to scan all the best code of all the code that has ever been uploaded. And you can kinda, like, am I explaining this right? You can they've using AI to write new code based off of all the users who have input data, and the users are like, Oh, cool. So you're taking our portfolio.
53:35
You're and you're gonna use it to put us out of work. That that's nice.
53:38
Right.
53:39
Yeah. And, and I think Matt Freeman, who is the
53:43
I think he was this I feel like he was the CEO of GitHub for a period of time. I don't know if he still is, but he just tweeted out. He goes,
53:50
The ten billion dollar AI first product idea hiding in plain sight is GitHub co pilot, which is the name of the thing you said, right, like the AI assistant that helps you write your code for customer support.
54:00
You can fine tune it is basically you have this archive of all of your thousands and thousands of company, like,
54:05
tickets that were, like, resolved, like resolved customer support issues,
54:11
and your support rep who's just like, you know, random person sitting in, you know, I don't know, maybe the Philippines or something like that. Gets dramatically more productive and your customers get better and, like, training becomes easier because
54:21
you have any company with twenty percent support twenty or more support reps, he says. You know, would buy this. And,
54:27
and and and so, you know, like,
54:29
that guy basically, like, I think co pilot is, like, a billion dollar a year
54:33
add on to a billion or more more than a billion dollar a year add on now for GitHub because so many software developers opt into it because it makes them more productive. So it's like how many other
54:43
areas, is that gonna happen to? Dude, when we did when we discussed this, I'm like, this is a this is the type of, like, macro movement.
54:50
That it's like, dude, just quit what you're doing and just join, get in somehow. You know, almost I don't really like crypto, but almost like crypto in, like, o nine or eleven or something like that. Oh, it's like, I don't know, man. It's kinda hard to miss if you're just kinda in the in in the in the ballpark.
55:06
A hundred percent. Hundred percent. That's how I feel about this. Like, that's wait. We drove by a purple unicorn. Pull over the car. Pull over the car in your career and basically go dive in and figure out what this is. And if people are already driven in, Tell me because I'm trying to dive in. I wanna learn as much as I can about this over the next six months because I find it fascinating. I'm gonna I can't show this graph I'm just gonna tell you a graph real quick. Alright. There is a company.
55:30
I wonder if I could say the name. I'm gonna say the name. Maybe we have to bleep this out later. So there's a company called Have you heard of this? Yeah.
55:36
I don't exactly know what they do, but, They're basically like an I think they're just like a AI copywriting solution. That's what I thought. You know, are they based out of Austin? I think I met the founder, actually.
55:47
So sounds cute. Right?
55:49
You know, AI helps copyright copywriting is this little niche thing that you and I are in. We help people with copywriting too. We both have, like, a copywriting course or product like that. Here's their annual recurring revenue, of twenty twenty one. January, two point five million.
56:03
That that's their annual recurring? The this is their error rate that they were at. So
56:09
January twenty one and one, two and a half million. That's pretty good. Like, congrats.
56:15
Fast forward to April, five point seven million. Oh, wow. You guys doubled in four months. Like, really great progress. I'm super impressed that you guys just you guys are probably on to something. This could be like, a hundred million dollar company or something like that. Fast forward to July.
56:27
Twenty million dollar run rate. Oh, wow. What's going on? It's one year you've gone from two point five to twenty million.
56:33
Fast word to October. Forty million dollar. It's like, what is happening? In one year, this went from two and a half million to forty million dollar run rate,
56:42
That is absolute insanity to me. I've I've never seen an ARR chart like that. Now I don't know how did you get that? Super legit.
56:50
Someone shared it with me. So, you know, I don't know how legit this is, but,
56:56
I don't think it's fake. You know,
56:58
crazy to be. So but this is like my a kind of a mind blowing level of traction.
57:03
God damn. Yeah. I'm on board with this stuff. This is pretty cool. That's insane.
57:07
I can't believe how big that is. Wow. It seems almost too good to be true. Alright. Anything else that we wanted to cover?
57:14
No. That's the pod.
00:00 57:33