00:00

So so so that was the other thing that sparked drama. Now you've got leaked phone calls. You got the CEO calling a guy crazy. He said she said. And so that

So so so that was the other thing that sparked drama. Now you've got leaked phone calls. You got the CEO calling a guy crazy. He said she said. And so that

00:09

raise the profile of what was otherwise kind of a small thing.

raise the profile of what was otherwise kind of a small thing.

00:13

As the thing on Reddit, small things could turn into big things. That's like part of the beauty of Reddit, and that's what was happening here. Dude, alright. First of all, your energy is getting me sight.

As the thing on Reddit, small things could turn into big things. That's like part of the beauty of Reddit, and that's what was happening here. Dude, alright. First of all, your energy is getting me sight.

00:24

This is a this is a great story. Well, just wait because I have a little more for you here. Alright. Ready? This is the part. That that's the background. Okay. Now let me use foreground.

This is a this is a great story. Well, just wait because I have a little more for you here. Alright. Ready? This is the part. That that's the background. Okay. Now let me use foreground.

00:34

Right? Let me give you a little future future play here. Okay. Let

Right? Let me give you a little future future play here. Okay. Let

00:38

me give you a little four.

me give you a little four.

00:48

Alright. What's up? We're here.

Alright. What's up? We're here.

00:50

Dude, have you seen this Reddit revolt that's happening. Are you aware of this? I am aware of it. And,

Dude, have you seen this Reddit revolt that's happening. Are you aware of this? I am aware of it. And,

00:57

is that gonna matter really? So, basically, what happened is there's this app called Apollo.

is that gonna matter really? So, basically, what happened is there's this app called Apollo.

01:02

Right? Apollo? Yep. Here's kind of the, I would say, the zoomed out version of the story. So

Right? Apollo? Yep. Here's kind of the, I would say, the zoomed out version of the story. So

01:09

What's happening today is if you go to Reddit right now, the whole site is down. So they broke all of Reddit. What they were trying to do was just

What's happening today is if you go to Reddit right now, the whole site is down. So they broke all of Reddit. What they were trying to do was just

01:18

a bunch of subreddits. So these communities on Reddit were trying to protest some new Reddit policies. So It started with a few of them that said, you know what? We disagree with this policy change that's going on.

a bunch of subreddits. So these communities on Reddit were trying to protest some new Reddit policies. So It started with a few of them that said, you know what? We disagree with this policy change that's going on.

01:31

Yeah. We're gonna do this forty eight hour blackout. We're gonna go private. We're gonna go dark and they called it Reddit go. This subreddit's going dark.

Yeah. We're gonna do this forty eight hour blackout. We're gonna go private. We're gonna go dark and they called it Reddit go. This subreddit's going dark.

01:38

And more and more started joining to the point where

And more and more started joining to the point where

01:41

seven thousand subreddits, including some of the biggest ones on there, r slash funny and r slash pics and stuff like that. And I believe that's thirty percent of Reddit. That's what I read. Yeah. It's basically

seven thousand subreddits, including some of the biggest ones on there, r slash funny and r slash pics and stuff like that. And I believe that's thirty percent of Reddit. That's what I read. Yeah. It's basically

01:52

it's a huge amount, like, you know, there's there's there's this couple of cool websites that you can go to. In fact, we should go to to one of them right now. So,

it's a huge amount, like, you know, there's there's there's this couple of cool websites that you can go to. In fact, we should go to to one of them right now. So,

02:02

go to this site. So it's red dark. It's a red dark dot untone dot u k. Very strange site, but

go to this site. So it's red dark. It's a red dark dot untone dot u k. Very strange site, but

02:10

You can see in real time. This thing's almost like this this tool's even almost broken to so many are going dark at the same time.

You can see in real time. This thing's almost like this this tool's even almost broken to so many are going dark at the same time.

02:18

And Ben, if you could share your screen. So it says seven thousand two hundred forty out of seven thousand eight hundred and six. That's, like, ninety percent or something. Right? Seven forty eight zero seven eight zero six. Ninety three percent of subreddits have gone dark,

And Ben, if you could share your screen. So it says seven thousand two hundred forty out of seven thousand eight hundred and six. That's, like, ninety percent or something. Right? Seven forty eight zero seven eight zero six. Ninety three percent of subreddits have gone dark,

02:33

which is just an insane number. And if you do it, You could if you click the large thing, there's like a live feed, it'll be like,

which is just an insane number. And if you do it, You could if you click the large thing, there's like a live feed, it'll be like,

02:41

animals with jobs has just gone private. Five thousand members. Music music,

animals with jobs has just gone private. Five thousand members. Music music,

02:46

hoarder has gone private. Five thousand members.

hoarder has gone private. Five thousand members.

02:49

Christie Windows has gone private, and they just see, like, in real time. I've been watching this since yesterday. It's crazy. When I when I opened this up yesterday, it was at two thousand, and now it's basically all of them. It's seven thousand out of out of seven thousand two hundred out of seven thousand eight hundred. So almost every

Christie Windows has gone private, and they just see, like, in real time. I've been watching this since yesterday. It's crazy. When I when I opened this up yesterday, it was at two thousand, and now it's basically all of them. It's seven thousand out of out of seven thousand two hundred out of seven thousand eight hundred. So almost every

03:05

subreddit has decided to join this protest.

subreddit has decided to join this protest.

03:08

And so you say, well, what's the policy? What what's so bad? And what happened is

And so you say, well, what's the policy? What what's so bad? And what happened is

03:12

Reddit wants to IPO. So Reddit wants to go public in the future. Reddit is not currently profitable. They make about, I don't know, somewhere between four hundred, five hundred million dollars a year, roughly.

Reddit wants to IPO. So Reddit wants to go public in the future. Reddit is not currently profitable. They make about, I don't know, somewhere between four hundred, five hundred million dollars a year, roughly.

03:22

And, they're still not profitable.

And, they're still not profitable.

03:25

And these apps that other people have made called third party apps were just used to, like, you could browse Reddit and they built, like, special features into them that made them maybe easier to use for certain types of people, power users, or moderators, things like that. So that's why people love Apollo is because They had some power user features that were great for moderators.

And these apps that other people have made called third party apps were just used to, like, you could browse Reddit and they built, like, special features into them that made them maybe easier to use for certain types of people, power users, or moderators, things like that. So that's why people love Apollo is because They had some power user features that were great for moderators.

03:44

And the the Reddit made the mistake of not they were thought they were picking on Apollo, but in fact, they were pissing off moderators. And that was a really, really big issue. I'll tell you why in a second. So Reddit goes and says, Hey, look, we can't keep giving these third party apps full access to Reddit. This has a couple problems. First, they're hitting our servers with a bunch of requests. That costs us. He said what the CEO said was tens of millions per year in server requests.

And the the Reddit made the mistake of not they were thought they were picking on Apollo, but in fact, they were pissing off moderators. And that was a really, really big issue. I'll tell you why in a second. So Reddit goes and says, Hey, look, we can't keep giving these third party apps full access to Reddit. This has a couple problems. First, they're hitting our servers with a bunch of requests. That costs us. He said what the CEO said was tens of millions per year in server requests.

04:10

The second thing is those server requests are now serving Reddit content onto someone else's app. So that person could monetize their app and Reddit doesn't get a piece of that. So they were like, alright. We wanna cut costs. We wanna increase revenue, and they have a third problem, which was They didn't want their data going to all these different places because, basically, OpenAI and chat GPT had the scraped Reddit. Reddit was, like, one of the key sources to make chat GPT so good.

The second thing is those server requests are now serving Reddit content onto someone else's app. So that person could monetize their app and Reddit doesn't get a piece of that. So they were like, alright. We wanna cut costs. We wanna increase revenue, and they have a third problem, which was They didn't want their data going to all these different places because, basically, OpenAI and chat GPT had the scraped Reddit. Reddit was, like, one of the key sources to make chat GPT so good.

04:33

And Reddit kind of was asleep when they did the first scrape. But now they're like, oh, no. No. No. No. If any other AI company wants our data, you're gonna pay us a huge amount of money for it. So to do that, they needed to to basically paywall the data. They needed the data only to live inside their own their own walls.

And Reddit kind of was asleep when they did the first scrape. But now they're like, oh, no. No. No. No. If any other AI company wants our data, you're gonna pay us a huge amount of money for it. So to do that, they needed to to basically paywall the data. They needed the data only to live inside their own their own walls.

04:49

So they their API pricing. They basically said for every server request you do, it's now gonna be whatever, ten cents,

So they their API pricing. They basically said for every server request you do, it's now gonna be whatever, ten cents,

04:55

and, a fake number. But But the result was that a a app like Apollo, which is made by this, basically, this one dude who made it, you know, as a passion project at a at a college,

and, a fake number. But But the result was that a a app like Apollo, which is made by this, basically, this one dude who made it, you know, as a passion project at a at a college,

05:05

he would have to pay twenty something million dollars a year just to maintain Apollo.

he would have to pay twenty something million dollars a year just to maintain Apollo.

05:09

And so he's like, dude, that's unfeasible. Like, he's like, I have, fifty thousand paying users. They pay me ten bucks a year. He's like, I make five hundred k on this. Now I have to my costs are gonna in thirty days, my costs are gonna go to two million a month. And he's like, that obviously, it kills my app and it kills not just my app, all of all the third party apps.

And so he's like, dude, that's unfeasible. Like, he's like, I have, fifty thousand paying users. They pay me ten bucks a year. He's like, I make five hundred k on this. Now I have to my costs are gonna in thirty days, my costs are gonna go to two million a month. And he's like, that obviously, it kills my app and it kills not just my app, all of all the third party apps.

05:28

And Reddit's answer was basically, like,

And Reddit's answer was basically, like,

05:31

shrug? Like, you know, alright. Well, sucks to be you. And,

shrug? Like, you know, alright. Well, sucks to be you. And,

05:36

and then the way that they kind of responded

and then the way that they kind of responded

05:38

Well, so, wait, hold on. I wanna ask I wanna ask you a question about how

Well, so, wait, hold on. I wanna ask I wanna ask you a question about how

05:43

the word got out. But first, we have to get background here, which is

the word got out. But first, we have to get background here, which is

05:46

Even though so I just looked it up. Reddit is like the ninth most popular website in America. And even it's like, you know, it's like when someone says, No one you know says they use it. Well, it's like, you know, no one goes to that restaurant anymore. It's too crowded. It's kinda like that. So Reddit is basically a

Even though so I just looked it up. Reddit is like the ninth most popular website in America. And even it's like, you know, it's like when someone says, No one you know says they use it. Well, it's like, you know, no one goes to that restaurant anymore. It's too crowded. It's kinda like that. So Reddit is basically a

06:04

I don't even know how to start, but basically a hundred thousand plus forums all on one website.

I don't even know how to start, but basically a hundred thousand plus forums all on one website.

06:09

And the reason why this matters is because each forum, which is called a subreddit, and there's basically a subreddit on any topic you can ever imagine in most viral news in America or viral memes start at Reddit. And it's subreddits are forums that are owned by volunteers, so someone comes up with one and they create it. Yeah. They run it. And then they run it, and I didn't realize how much autonomy they are giving, given. And the reason why this is port is important is now, like, this has happened before. Apparently, Reddit fired one woman named Victoria, like, eight years ago, and she was a community moderator and everyone loved her. And so all these other subreddit

And the reason why this matters is because each forum, which is called a subreddit, and there's basically a subreddit on any topic you can ever imagine in most viral news in America or viral memes start at Reddit. And it's subreddits are forums that are owned by volunteers, so someone comes up with one and they create it. Yeah. They run it. And then they run it, and I didn't realize how much autonomy they are giving, given. And the reason why this is port is important is now, like, this has happened before. Apparently, Reddit fired one woman named Victoria, like, eight years ago, and she was a community moderator and everyone loved her. And so all these other subreddit

06:47

forum leaders, like, did the same thing, but where they shut it down a little bit. Now

forum leaders, like, did the same thing, but where they shut it down a little bit. Now

06:52

But my point, the result of that was the CEO guy fired. They got two back then. They got two hundred thousand people to sign a petition saying Ellen Powell needs to get fired. And so she stepped down

But my point, the result of that was the CEO guy fired. They got two back then. They got two hundred thousand people to sign a petition saying Ellen Powell needs to get fired. And so she stepped down

07:03

like, I don't know, a week later or days later after that happened. So they, you know, they they do wield a lot of power. They yield a ton of power. So but here's what's crazy, a Redek doesn't make that much money for how large it is. It's where it's if you look at the top thirty websites in America, I bet you

like, I don't know, a week later or days later after that happened. So they, you know, they they do wield a lot of power. They yield a ton of power. So but here's what's crazy, a Redek doesn't make that much money for how large it is. It's where it's if you look at the top thirty websites in America, I bet you

07:18

I I'm not research this, but I would make a bet that it's on the very, very low end of revenue or even value created per user. Per user. And part of it is because people are anonymous and Reddit or are typically horrible with clicking ads and things like that.

I I'm not research this, but I would make a bet that it's on the very, very low end of revenue or even value created per user. Per user. And part of it is because people are anonymous and Reddit or are typically horrible with clicking ads and things like that.

07:32

And the other part of it is that they're kinda in a weird way. This guy, Steve Hoffman, and Alexis Ohinney, and they created this company, Reddit, and it's amazing, and their users own the platform a little bit. And that's what we're seeing here is these people basically set their channels or set their subreddits to private so you can't access them. So that's what's happening. My question to you is when this guy will call him Apollo, when Apollo guy announced

And the other part of it is that they're kinda in a weird way. This guy, Steve Hoffman, and Alexis Ohinney, and they created this company, Reddit, and it's amazing, and their users own the platform a little bit. And that's what we're seeing here is these people basically set their channels or set their subreddits to private so you can't access them. So that's what's happening. My question to you is when this guy will call him Apollo, when Apollo guy announced

07:55

he was gonna shut down his app. How did he get word out that it happened? And how did all these people rally around this? Well, again, the people that use his app were power users. And so when he said, hey, guys, you know, here's what's going on. And it actually happened in multiple steps. So the reason this got so much

he was gonna shut down his app. How did he get word out that it happened? And how did all these people rally around this? Well, again, the people that use his app were power users. And so when he said, hey, guys, you know, here's what's going on. And it actually happened in multiple steps. So the reason this got so much

08:11

heat is because it happened in multiple stages, he said. They announced the they announced that they were gonna update their pricing. He's like, hey, we're gonna have to keep an eye out for this, but I'm optimistic. Like, I'm sure red, it's not gonna

heat is because it happened in multiple stages, he said. They announced the they announced that they were gonna update their pricing. He's like, hey, we're gonna have to keep an eye out for this, but I'm optimistic. Like, I'm sure red, it's not gonna

08:22

they're not gonna, like, just do something that that doesn't make any sense. And red, it's like, for sure. For sure. We're obviously gonna take this and take everybody's needs into account, but we will have to update the pricing. And he's like, you know what? That's reasonable.

they're not gonna, like, just do something that that doesn't make any sense. And red, it's like, for sure. For sure. We're obviously gonna take this and take everybody's needs into account, but we will have to update the pricing. And he's like, you know what? That's reasonable.

08:32

I can't wait to hear back what you guys have in mind. That was like post one.

I can't wait to hear back what you guys have in mind. That was like post one.

08:37

And he shared that, but where did he share that? He he shared it on subreddit, on Reddit, maybe in Apollo subreddit plus some others. And so, like, the mods subreddit because, again, a lot of moderators like Apollo, and because it helps them do their job faster.

And he shared that, but where did he share that? He he shared it on subreddit, on Reddit, maybe in Apollo subreddit plus some others. And so, like, the mods subreddit because, again, a lot of moderators like Apollo, and because it helps them do their job faster.

08:50

Because these guys are subreddit owners make money. No. They make nothing. So Reddit has this huge fleet, like, of the moderators that are in the dark one, I think, right now, there's twenty eight million moderators, I think, that that was the number,

Because these guys are subreddit owners make money. No. They make nothing. So Reddit has this huge fleet, like, of the moderators that are in the dark one, I think, right now, there's twenty eight million moderators, I think, that that was the number,

09:03

that are that are, like, participating in this. Some some insane number. Let me I had a subreddit. It was called, like, apartment hacks, and I was, like, trying to get people at it. And it very quickly got, like, a thousand people, but I I quit working on I got the number wrong. Twenty eight thousand moderators on the seven thousand subreddits. So that are participating in the

that are that are, like, participating in this. Some some insane number. Let me I had a subreddit. It was called, like, apartment hacks, and I was, like, trying to get people at it. And it very quickly got, like, a thousand people, but I I quit working on I got the number wrong. Twenty eight thousand moderators on the seven thousand subreddits. So that are participating in the

09:21

in the in the blackout, basically. So

in the in the blackout, basically. So

09:24

these moderators, basically, they're constantly fighting spam. So when you have a site that's as popular as Reddit,

these moderators, basically, they're constantly fighting spam. So when you have a site that's as popular as Reddit,

09:30

there's this huge amount of people that are trying to get you to buy their crap they're trying to get you to subscribe to their only fans that are trying to get you to click this link and install this virus

there's this huge amount of people that are trying to get you to buy their crap they're trying to get you to subscribe to their only fans that are trying to get you to click this link and install this virus

09:39

and, or just doing clickbait, like, just making it where They post something super outrageous just to get clicks and engagement up votes in a big battle in the comments. But then it kinda turns off people who were there for like You know, they wanted they wanted the entertainment without it getting ruined without the party getting ruined. And so the moderators with the people that were keeping this house party working where it's like, yeah, we want people to come here and have fun, but no, dude. You can't bring seventeen kegs in here. No, you can't just come here and fly your own party. Inside my house. Like, no, no, you can't do all that crap. And they're fighting this constantly, and they do it as a giant unpaid thing. Now what they pointed out during this protest, very reasonably was that,

and, or just doing clickbait, like, just making it where They post something super outrageous just to get clicks and engagement up votes in a big battle in the comments. But then it kinda turns off people who were there for like You know, they wanted they wanted the entertainment without it getting ruined without the party getting ruined. And so the moderators with the people that were keeping this house party working where it's like, yeah, we want people to come here and have fun, but no, dude. You can't bring seventeen kegs in here. No, you can't just come here and fly your own party. Inside my house. Like, no, no, you can't do all that crap. And they're fighting this constantly, and they do it as a giant unpaid thing. Now what they pointed out during this protest, very reasonably was that,

10:18

dude, where red is one of the only networks that's all run by unpaid volunteer moderators. So for example, Facebook has a huge moderation program. They spent about two hundred or three hundred million dollars a year just on moderate content moderation. Twitter expense a bunch of money in content moderation.

dude, where red is one of the only networks that's all run by unpaid volunteer moderators. So for example, Facebook has a huge moderation program. They spent about two hundred or three hundred million dollars a year just on moderate content moderation. Twitter expense a bunch of money in content moderation.

10:34

And so content moderation can be a very big cost center. So the moderators are like, hey, You're trying to save ten million dollars by shutting off these third party apps. Have you thought about what happens when we stop doing all this free

And so content moderation can be a very big cost center. So the moderators are like, hey, You're trying to save ten million dollars by shutting off these third party apps. Have you thought about what happens when we stop doing all this free

10:47

work? And like now you have to pay for content moderation or this whole site goes to shit. Like, what's gonna happen then? Maybe you should listen to us. And so that's the, that's where this is escalated to. But I'll but just to finish that the story. So he goes, he said he says up front. Okay. Reddit announces change. It's gonna affect us, but hopefully it's all good. And some people in the comments were like, dude, you're being naive.

work? And like now you have to pay for content moderation or this whole site goes to shit. Like, what's gonna happen then? Maybe you should listen to us. And so that's the, that's where this is escalated to. But I'll but just to finish that the story. So he goes, he said he says up front. Okay. Reddit announces change. It's gonna affect us, but hopefully it's all good. And some people in the comments were like, dude, you're being naive.

11:07

These corporations are they're, like, just like Twitter, killed all the third party clients. Reddit's gonna do the same. These guys wanna go public.

These corporations are they're, like, just like Twitter, killed all the third party clients. Reddit's gonna do the same. These guys wanna go public.

11:14

They're gonna wanna own all

They're gonna wanna own all

11:16

they're gonna wanna you own the user experience for all all all users of Reddit, they're gonna kill you. And he's like, no. No. No. No. They've they said, like, you know, they said they're gonna be fair.

they're gonna wanna you own the user experience for all all all users of Reddit, they're gonna kill you. And he's like, no. No. No. No. They've they said, like, you know, they said they're gonna be fair.

11:26

Okay. Couple months later it comes out and they're like, here's the pricing.

Okay. Couple months later it comes out and they're like, here's the pricing.

11:30

It kills you, and it takes into effect in thirty days. He's like, what? Like, First of all, ridiculous pricing, second of all, thirty days, like, I couldn't possibly

It kills you, and it takes into effect in thirty days. He's like, what? Like, First of all, ridiculous pricing, second of all, thirty days, like, I couldn't possibly

11:39

try to, like, change my app to maybe make less requests to your server or, like, I couldn't do anything in thirty days. Like, you're just gonna kill my whole business. And I took yearly subscription. So I'm not only am my app gonna die. I'm gonna have a refund, like,

try to, like, change my app to maybe make less requests to your server or, like, I couldn't do anything in thirty days. Like, you're just gonna kill my whole business. And I took yearly subscription. So I'm not only am my app gonna die. I'm gonna have a refund, like,

11:49

two fifty k to people who paid for a year subscription because my app's no longer gonna work. So he was in a world of trouble. So he contacts Reddit and he does a call with the team from Reddit and he records the call. And after the call, Which state is he in? You can you can you're allowed to do that in some states, but not in every state. Did he do it the right way?

two fifty k to people who paid for a year subscription because my app's no longer gonna work. So he was in a world of trouble. So he contacts Reddit and he does a call with the team from Reddit and he records the call. And after the call, Which state is he in? You can you can you're allowed to do that in some states, but not in every state. Did he do it the right way?

12:09

It's all good. Maybe it's all it's all legal. You're the little guy fighting the big guy. You can do whatever you want. And so

It's all good. Maybe it's all it's all legal. You're the little guy fighting the big guy. You can do whatever you want. And so

12:16

so he, at first, he doesn't do anything with it. Then Reddit comes out and says, this guy's crazy. He's making outlandish claims. He tried to extort us for he asked for ten million dollars.

so he, at first, he doesn't do anything with it. Then Reddit comes out and says, this guy's crazy. He's making outlandish claims. He tried to extort us for he asked for ten million dollars.

12:27

In order to, like, keep supporting the app. We can't do business with this crazy guy. And it basically, like, kind of, like, just, you know, slandered him a little bit. And he's like, what are you talking about? That's not what I said. And, what do you what did I say that was so outrageous? And he's like, here's the recording. People can listen to it themselves and decide. Oh, man. Did you listen to I haven't listened to the whole thing, but there's a part in there where he's like, look, like Is that reasonable?

In order to, like, keep supporting the app. We can't do business with this crazy guy. And it basically, like, kind of, like, just, you know, slandered him a little bit. And he's like, what are you talking about? That's not what I said. And, what do you what did I say that was so outrageous? And he's like, here's the recording. People can listen to it themselves and decide. Oh, man. Did you listen to I haven't listened to the whole thing, but there's a part in there where he's like, look, like Is that reasonable?

12:51

Yeah. He sounds reasonable in it. He he's basically like, look,

Yeah. He sounds reasonable in it. He he's basically like, look,

12:54

You know, obviously, I'd love to just keep going independent, but you guys are saying it's too expensive you're gonna raise pricing. That makes it untenable for me. But people like this app, and they're gonna be upset when this app goes down. He's like, You know, you guys bought Alien Blue back in the day and you made that the Reddit app. Like, have you considered just buying this app so that you can like, you don't have to pay for all these extra, you know, it's not some external party that one. So you guys can own it, but at least it lives on and, like, it's a win win solution potentially for for all of us. In the initial price.

You know, obviously, I'd love to just keep going independent, but you guys are saying it's too expensive you're gonna raise pricing. That makes it untenable for me. But people like this app, and they're gonna be upset when this app goes down. He's like, You know, you guys bought Alien Blue back in the day and you made that the Reddit app. Like, have you considered just buying this app so that you can like, you don't have to pay for all these extra, you know, it's not some external party that one. So you guys can own it, but at least it lives on and, like, it's a win win solution potentially for for all of us. In the initial price.

13:22

And so he was like, you know,

And so he was like, you know,

13:24

he said something like you're saying this cost you this will cost me twenty million a year. You're saying this cost you tens of millions a year. Like, you could buy the whole thing for ten million dollars, and that's, you know, six months of my operating cost. And, you know, like, it could work out that way. And, Steve Hoffman on the call is like,

he said something like you're saying this cost you this will cost me twenty million a year. You're saying this cost you tens of millions a year. Like, you could buy the whole thing for ten million dollars, and that's, you know, six months of my operating cost. And, you know, like, it could work out that way. And, Steve Hoffman on the call is like,

13:39

look like, you know, I don't I don't appreciate the threat type of thing. He says something about, like, that's a threat. He goes, wait, what's a what's a threat? What do you mean? Or because the guy said something like he goes,

look like, you know, I don't I don't appreciate the threat type of thing. He says something about, like, that's a threat. He goes, wait, what's a what's a threat? What do you mean? Or because the guy said something like he goes,

13:50

you know, if if you if you don't want all the, like, all all this noise about this, like, you could just do this. And you kind of took it as a threat, like, oh, you're threatening. You're gonna make a bunch of noise don't pay you ten million dollars. He goes, no. No. No. I'm saying,

you know, if if you if you don't want all the, like, all all this noise about this, like, you could just do this. And you kind of took it as a threat, like, oh, you're threatening. You're gonna make a bunch of noise don't pay you ten million dollars. He goes, no. No. No. I'm saying,

14:03

we have, like, the you're saying I make you too many API calls So if you don't want all the server noise for the API request, you could just own it and just use your internal systems to do it instead.

we have, like, the you're saying I make you too many API calls So if you don't want all the server noise for the API request, you could just own it and just use your internal systems to do it instead.

14:13

And he's like, oh, sorry. Like, okay. My bad. I didn't realize you're talking about API requests. Like, I apologize. I didn't mean to, like, say that you were threatening us. And he was like, okay, no problem. Like, I just wanna, like, glad we're clear on that. Then later he comes out and says he threatened us. He's like, dude, even on the call, you apologized saying

And he's like, oh, sorry. Like, okay. My bad. I didn't realize you're talking about API requests. Like, I apologize. I didn't mean to, like, say that you were threatening us. And he was like, okay, no problem. Like, I just wanna, like, glad we're clear on that. Then later he comes out and says he threatened us. He's like, dude, even on the call, you apologized saying

14:29

saying, sorry, I misunderstood you. And then you took that out of context and tried to make me sound like a guy who's trying to profit out of this,

saying, sorry, I misunderstood you. And then you took that out of context and tried to make me sound like a guy who's trying to profit out of this,

14:36

or like trying to make unreasonable requests.

or like trying to make unreasonable requests.

14:38

So anyways, that caught the so so that was the other thing that sparked drama. Now you got leaked phone calls. You got the CEO calling a guy crazy. He said she said. And so that

So anyways, that caught the so so that was the other thing that sparked drama. Now you got leaked phone calls. You got the CEO calling a guy crazy. He said she said. And so that

14:49

raised the profile of what was otherwise kind of a small thing. As the thing on Reddit, small things could turn into big things. That's like part of the beauty of Reddit, and that's what was happening here.

raised the profile of what was otherwise kind of a small thing. As the thing on Reddit, small things could turn into big things. That's like part of the beauty of Reddit, and that's what was happening here.

15:00

Dude. Alright. First of all, your energy is giving me sight. This is a this is a great story.

Dude. Alright. First of all, your energy is giving me sight. This is a this is a great story.

15:07

I have a little more for you here. Alright. Ready? This is the part. That that's the background. Okay. Now let me give you some foreground.

I have a little more for you here. Alright. Ready? This is the part. That that's the background. Okay. Now let me give you some foreground.

15:14

Right? Let me give you a little future future play here. Okay. Okay. So

Right? Let me give you a little future future play here. Okay. Okay. So

15:18

four

four

15:19

play.

play.

15:21

So Reddit

So Reddit

15:22

may have forgot, but this is how Reddit started. So Reddit started because the the popular forum site of the day, dig,

may have forgot, but this is how Reddit started. So Reddit started because the the popular forum site of the day, dig,

15:29

made this big update, and everybody hated it. And dig said,

made this big update, and everybody hated it. And dig said,

15:33

screw you guys. This is better.

screw you guys. This is better.

15:35

And they said,

And they said,

15:36

see you. And they went to this little site called Reddit and Reddit blew up. But that's how Reddit became what it is, is that the dig fumbled

see you. And they went to this little site called Reddit and Reddit blew up. But that's how Reddit became what it is, is that the dig fumbled

15:43

the ball

the ball

15:44

released this anti, you know, this this anti user update and the user And they were sticking it to the man. Yeah. They stuck it to the man.

released this anti, you know, this this anti user update and the user And they were sticking it to the man. Yeah. They stuck it to the man.

15:51

Well, who's to say that doesn't happen again? So I have a little proposal.

Well, who's to say that doesn't happen again? So I have a little proposal.

15:56

Somebody should run with this idea. I bought this domain.

Somebody should run with this idea. I bought this domain.

15:59

And, I think somebody should do this. If not, you know, this is what I would do if I was,

And, I think somebody should do this. If not, you know, this is what I would do if I was,

16:05

if I was a little little younger and hungry than I am today. So here, here's what I think somebody I think that was the perfect time. The the younger you, the equally conniving just a little bit more ambitious you. Just my t levels were a little higher back then. Yeah.

if I was a little little younger and hungry than I am today. So here, here's what I think somebody I think that was the perfect time. The the younger you, the equally conniving just a little bit more ambitious you. Just my t levels were a little higher back then. Yeah.

16:16

I'm a mellowed out dad now. You know, my daughter paints my toenails. I can't be doing all this kind of stuff. If you if you woke up at ten AM this morning and you wear a hoodie all the time,

I'm a mellowed out dad now. You know, my daughter paints my toenails. I can't be doing all this kind of stuff. If you if you woke up at ten AM this morning and you wear a hoodie all the time,

16:26

you know, this is for you. Neck beard nation, this is the callout. But I did. Okay. So I want you to just check out this little website here. So Sam, I don't know if you know what, does he see Steve's,

you know, this is for you. Neck beard nation, this is the callout. But I did. Okay. So I want you to just check out this little website here. So Sam, I don't know if you know what, does he see Steve's,

16:38

handle is on on Reddit. Do you know what his his username is? I used to. Yeah. If you said it, I would remember it. Dark, dark something,

handle is on on Reddit. Do you know what his his username is? I used to. Yeah. If you said it, I would remember it. Dark, dark something,

16:45

was it? SPEZ.

was it? SPEZ.

16:47

SPEZ. And so I don't know. I just woke up this morning, six AM, and I just looked at GoDaddy, and I just saw that spesless dot com. Was available. I thought,

SPEZ. And so I don't know. I just woke up this morning, six AM, and I just looked at GoDaddy, and I just saw that spesless dot com. Was available. I thought,

16:56

one cent for spesless dot com. So I bought it and I said, what's spesless? I think it's it's Reddit without spes.

one cent for spesless dot com. So I bought it and I said, what's spesless? I think it's it's Reddit without spes.

17:03

Would you like Reddit without Steve? Well, here's what we're gonna do.

Would you like Reddit without Steve? Well, here's what we're gonna do.

17:07

We're gonna make a Reddit

We're gonna make a Reddit

17:09

as very, very, very, very, very, very are looking to this website, but with one difference,

as very, very, very, very, very, very are looking to this website, but with one difference,

17:14

there's there's no steep. There's no corporation that's gonna The

there's there's no steep. There's no corporation that's gonna The

17:18

dude, the tagline needs to be same, same, but different. Same, but different. Exactly. Right. Same but different. Exactly. So here's, Ben threw this up while while we were talking because I gave him a rant this morning. I was like, dude, here's what someone should do. And I think he just bought told me right before we went on there. He goes, I'm gonna buy the domain. I'm gonna put it up. So he goes,

dude, the tagline needs to be same, same, but different. Same, but different. Exactly. Right. Same but different. Exactly. So here's, Ben threw this up while while we were talking because I gave him a rant this morning. I was like, dude, here's what someone should do. And I think he just bought told me right before we went on there. He goes, I'm gonna buy the domain. I'm gonna put it up. So he goes,

17:35

it says, I love Reddit. I just don't like don't like spaz. So I'm gonna create a newsletter. It's called Spes. It's Reddit without Steve. Here's the master plan. It'll be a very, very, very similar website to Reddit.

it says, I love Reddit. I just don't like don't like spaz. So I'm gonna create a newsletter. It's called Spes. It's Reddit without Steve. Here's the master plan. It'll be a very, very, very similar website to Reddit.

17:46

It's gonna be a nonprofit. And any revenue that it makes will get funneled back into the communities or moderators.

It's gonna be a nonprofit. And any revenue that it makes will get funneled back into the communities or moderators.

17:52

Because this blackout like this this forty eight hour protest that they said,

Because this blackout like this this forty eight hour protest that they said,

17:57

it's cool. It's gonna get headlines, but Reddit really doesn't care. They're gonna lose about three million dollars by being down for two days.

it's cool. It's gonna get headlines, but Reddit really doesn't care. They're gonna lose about three million dollars by being down for two days.

18:04

And then they're just gonna move on with life. And the the the protesters made a big error that which is they said how long they would protest for. They said the pain will stop at forty eight hours. All Red has to do is just ignore it for forty eight hours.

And then they're just gonna move on with life. And the the the protesters made a big error that which is they said how long they would protest for. They said the pain will stop at forty eight hours. All Red has to do is just ignore it for forty eight hours.

18:14

They're gonna keep doing what they want. So when your when your voice doesn't work, you gotta exit.

They're gonna keep doing what they want. So when your when your voice doesn't work, you gotta exit.

18:18

And, so here's here's a little little exit boat for you. It's, it's basically read it without the bullshit.

And, so here's here's a little little exit boat for you. It's, it's basically read it without the bullshit.

18:24

And,

And,

18:25

there's a little email sign of box. So if a million people sign up,

there's a little email sign of box. So if a million people sign up,

18:29

then,

then,

18:30

who knows? Maybe we can create something here. And so, you know, why do this as a nonprofit?

who knows? Maybe we can create something here. And so, you know, why do this as a nonprofit?

18:34

You've always already We don't need to we don't need to make a profit on this. We just create this for fun because it's fun to to see something burned down. I don't even have a problem with CFF. And by the way, I think he's you know, it's a smart guy.

You've always already We don't need to we don't need to make a profit on this. We just create this for fun because it's fun to to see something burned down. I don't even have a problem with CFF. And by the way, I think he's you know, it's a smart guy.

18:46

I think he's he's fair in his opinion, but also this is the internet. And in the internet, you you really gotta know who you're pissing off. And I think he's pissed off too many people with this move. I can't believe that nobody's making the alternative to this.

I think he's he's fair in his opinion, but also this is the internet. And in the internet, you you really gotta know who you're pissing off. And I think he's pissed off too many people with this move. I can't believe that nobody's making the alternative to this.

18:59

The people that are trying to make alternatives, they're all trying to do it so different.

The people that are trying to make alternatives, they're all trying to do it so different.

19:03

You don't wanna do different. It needs to look almost exactly the same. Change the shade of red by, like, two hex, you know, like, little hex color over to the right. And then, it needs to be the same site with the same structure. Everything's the same, except for who decides

You don't wanna do different. It needs to look almost exactly the same. Change the shade of red by, like, two hex, you know, like, little hex color over to the right. And then, it needs to be the same site with the same structure. Everything's the same, except for who decides

19:17

what happens, so how the money flows. And if you just change that, you could do this as a non profit thing, and I I think it would be, for entertaining.

what happens, so how the money flows. And if you just change that, you could do this as a non profit thing, and I I think it would be, for entertaining.

19:23

Hey, Lou of your morning cup of coffee this morning. You had a cup of rage, and I and I and I dig it. Dudes. First of all, a few beautiful things,

Hey, Lou of your morning cup of coffee this morning. You had a cup of rage, and I and I and I dig it. Dudes. First of all, a few beautiful things,

19:32

neck beard nation. That was nice. Right? That's our new. That's our that's our fan base. So we hired this woman to help us with some t shirts if she's listening.

neck beard nation. That was nice. Right? That's our new. That's our that's our fan base. So we hired this woman to help us with some t shirts if she's listening.

19:42

But she dude, this lady by the hilarious hilarious thing you did. So

But she dude, this lady by the hilarious hilarious thing you did. So

19:46

listen to this. This woman

listen to this. This woman

19:48

this woman sent me this beautiful,

this woman sent me this beautiful,

19:52

No. No. Say that's the whole thing. What did she do? So you get something in the mail? I get this thing in the mail, and it's, like, this beautiful, like, ten or twenty page outline. It's clever. It just says, what she's gonna do for us to make t shirts? Is it beautiful? It looks like a giant PowerPoint deck that we just printed out because she knows, like, oh, he might not click the links. Let me just print the PowerPoint out on white and black, you know, paper and just put it in an envelope for It's beautiful. Like, when you see, like, a neck beard guy doing very neck beard thing where you're like, I'm just happy this exists. This is a beautiful display.

No. No. Say that's the whole thing. What did she do? So you get something in the mail? I get this thing in the mail, and it's, like, this beautiful, like, ten or twenty page outline. It's clever. It just says, what she's gonna do for us to make t shirts? Is it beautiful? It looks like a giant PowerPoint deck that we just printed out because she knows, like, oh, he might not click the links. Let me just print the PowerPoint out on white and black, you know, paper and just put it in an envelope for It's beautiful. Like, when you see, like, a neck beard guy doing very neck beard thing where you're like, I'm just happy this exists. This is a beautiful display.

20:20

And in that sense, it's beautiful. It wasn't physically beautiful. It was very it was it was very clever. And she said, you can reach me at my first thought.

And in that sense, it's beautiful. It wasn't physically beautiful. It was very it was it was very clever. And she said, you can reach me at my first thought.

20:30

At gmail dot com or something like that. T h o t. Right? Yeah. T h o t thought, which stands for that hoe over there. And or She said, you can just DM me on my first thought. And so I talked to her and I was like, this is awesome. Let's do something. We'll we'll work together.

At gmail dot com or something like that. T h o t. Right? Yeah. T h o t thought, which stands for that hoe over there. And or She said, you can just DM me on my first thought. And so I talked to her and I was like, this is awesome. Let's do something. We'll we'll work together.

20:45

It worked.

It worked.

20:47

I email her with you on the line and I go, I think I said, dear thought or Oh my dear thought.

I email her with you on the line and I go, I think I said, dear thought or Oh my dear thought.

20:55

And she was like, great. I mean, by the way, you should look up what thought means.

And she was like, great. I mean, by the way, you should look up what thought means.

21:00

And I was like,

And I was like,

21:01

I know what it means. I thought that You you sent it first because Yeah. You sent it first to me. That was your Twitter handle. I don't I'm not trying to disrespect you. You said it. Not me. I'm just rep I'm just playing the game here.

I know what it means. I thought that You you sent it first because Yeah. You sent it first to me. That was your Twitter handle. I don't I'm not trying to disrespect you. You said it. Not me. I'm just rep I'm just playing the game here.

21:13

Yeah. I don't know. By the way, the funny thing is you go. Alright, thought. Let's do this.

Yeah. I don't know. By the way, the funny thing is you go. Alright, thought. Let's do this.

21:21

And she was, like, I don't think you know what thought means. Otherwise, you wouldn't have called me that.

And she was, like, I don't think you know what thought means. Otherwise, you wouldn't have called me that.

21:26

She goes, Elle Mayo, that's my first

She goes, Elle Mayo, that's my first

21:29

thought in your email. Herbal dictionary below for your amusement.

thought in your email. Herbal dictionary below for your amusement.

21:33

Yeah. And I immediately replied. I was like, I'm sorry. I thought I thought I thought this was a shtick.

Yeah. And I immediately replied. I was like, I'm sorry. I thought I thought I thought this was a shtick.

21:39

I you're right. I'll call you your real name. My apologies.

I you're right. I'll call you your real name. My apologies.

21:43

So we didn't get off to the doctor a great start.

So we didn't get off to the doctor a great start.

21:47

Right away. Alright, thought. Let's do this. So, dear thought. We're gonna

Right away. Alright, thought. Let's do this. So, dear thought. We're gonna

21:54

This is why we only have four female listeners because of this type of behavior.

This is why we only have four female listeners because of this type of behavior.

21:58

I was trying to I I, you know, I was trying to relate. I was trying to, like, show that I read. Yeah. It didn't work out well. Yeah. It's like when you hear hear someone call their friend, they're like, yo, Nikki. And you're like, sup, Nikki. And they're like, it's Nicholas.

I was trying to I I, you know, I was trying to relate. I was trying to, like, show that I read. Yeah. It didn't work out well. Yeah. It's like when you hear hear someone call their friend, they're like, yo, Nikki. And you're like, sup, Nikki. And they're like, it's Nicholas.

22:11

And you're like, oh, okay. Just because he

And you're like, oh, okay. Just because he

22:14

Nicholas Scott. Sorry. I was just

Nicholas Scott. Sorry. I was just

22:17

I was in, LA this weekend, and I went to, like, the LA tech week thing. And we went to this event, and there was, like, three hundred people. And I'm not exaggerating. I had thirty people of, like, the three hundred people come up to me and, like, say, like, hey, love MFM, I'm a total man.

I was in, LA this weekend, and I went to, like, the LA tech week thing. And we went to this event, and there was, like, three hundred people. And I'm not exaggerating. I had thirty people of, like, the three hundred people come up to me and, like, say, like, hey, love MFM, I'm a total man.

22:32

And so two episodes ago or one episode ago, Sean came up with this idea of this total man. We got a lot of flack for it. I don't know if you saw it, but people loved it in general. And I had literally twenty or thirty people, like, in a row come up, be like, dude, I'm the total man. By love it. You're doing it wrong. It's not total man with, like, a space in between because then it's like, yo, I'm I'm the total man. It's

And so two episodes ago or one episode ago, Sean came up with this idea of this total man. We got a lot of flack for it. I don't know if you saw it, but people loved it in general. And I had literally twenty or thirty people, like, in a row come up, be like, dude, I'm the total man. By love it. You're doing it wrong. It's not total man with, like, a space in between because then it's like, yo, I'm I'm the total man. It's

22:54

I'm a total man. It's like one word. It's like it's a it's a thing. You're a noun. It's it's a different type of noun.

I'm a total man. It's like one word. It's like it's a it's a thing. You're a noun. It's it's a different type of noun.

23:00

You got you got, you know, mammals.

You got you got, you know, mammals.

23:03

You got humans, and you got total man. That it's just like a separate species. Yeah. Get rid of the space. It's cleaner. I got you. Yeah. We're gonna do it. And,

You got humans, and you got total man. That it's just like a separate species. Yeah. Get rid of the space. It's cleaner. I got you. Yeah. We're gonna do it. And,

23:12

so total man

so total man

23:13

that that's a hit. I think neck beard nation with you being the mayor. I mean, that or you being the president, that that that's that's our new that's a new thing.

that that's a hit. I think neck beard nation with you being the mayor. I mean, that or you being the president, that that that's that's our new that's a new thing.

23:22

That's that's

That's that's

23:23

We did it. We got a new thing. Yeah. Totally agree.

We did it. We got a new thing. Yeah. Totally agree.

23:27

But which side are you on? I think I've team bred it on this one, but they screwed up. They shouldn't have done it this way in the first place.

But which side are you on? I think I've team bred it on this one, but they screwed up. They shouldn't have done it this way in the first place.

23:34

You know, they're a venture capital company. They've got hundreds of employees, probably thousands at this point. They they fumbled the bag here, not on the PR press or PR front, which they did. But, like, letting this get out of hand the way it has in the first place. I mean, you gotta you gotta pay the bills, Why are the what are they doing? Letting people bill bill the stuff on on their land. Right.

You know, they're a venture capital company. They've got hundreds of employees, probably thousands at this point. They they fumbled the bag here, not on the PR press or PR front, which they did. But, like, letting this get out of hand the way it has in the first place. I mean, you gotta you gotta pay the bills, Why are the what are they doing? Letting people bill bill the stuff on on their land. Right.

23:55

You know what I mean? Yeah. I I get where they're coming from. I think they,

You know what I mean? Yeah. I I get where they're coming from. I think they,

23:59

like many tech companies fumbled the communication and execution.

like many tech companies fumbled the communication and execution.

24:03

But I'm also

But I'm also

24:05

horrid at that

horrid at that

24:06

So, you know, I would have done this twice as bad if I was in their position because I'm always, like, I'm a very much ripped the band aid off type of person and also, like,

So, you know, I would have done this twice as bad if I was in their position because I'm always, like, I'm a very much ripped the band aid off type of person and also, like,

24:16

because I'm

because I'm

24:18

very far on the spectrum of not easily offended. Like, it takes a lot to make me feel, like, mad or upset.

very far on the spectrum of not easily offended. Like, it takes a lot to make me feel, like, mad or upset.

24:24

I severely

I severely

24:25

underestimate

underestimate

24:26

how easily I can make other people mad or upset. And so, I I get their position

how easily I can make other people mad or upset. And so, I I get their position

24:33

I think, you know, most likely unless

I think, you know, most likely unless

24:35

unless Bezos becomes a thing. They're just gonna be like, cool. Nice protests. We hear you. We'll take you into account in the future.

unless Bezos becomes a thing. They're just gonna be like, cool. Nice protests. We hear you. We'll take you into account in the future.

24:43

Continue using Reddit. You know, like, life will just go on and nothing bad will happen from this unless

Continue using Reddit. You know, like, life will just go on and nothing bad will happen from this unless

24:48

literally somebody seizes the narrative. That's the thing. There's a narrative right now and somebody could come in if they could surf that momentum on the narrative. That's far, though. We are the thing. That's hard. Uber had the same thing. Do you remember when in the it was trending, delete Uber? Like,

literally somebody seizes the narrative. That's the thing. There's a narrative right now and somebody could come in if they could surf that momentum on the narrative. That's far, though. We are the thing. That's hard. Uber had the same thing. Do you remember when in the it was trending, delete Uber? Like,

25:04

I think these things come and go. Like, this happened in crypto world. Crypto world is like the most like ruthless. It's like just like knife fighting in the streets. And so open sea had some policy issue or some change. Do you remember what it was? It's like fee change or something. Why did people get mad at OpenC when they I forgot what it was. They changed something. K. They're canceling a burrow

I think these things come and go. Like, this happened in crypto world. Crypto world is like the most like ruthless. It's like just like knife fighting in the streets. And so open sea had some policy issue or some change. Do you remember what it was? It's like fee change or something. Why did people get mad at OpenC when they I forgot what it was. They changed something. K. They're canceling a burrow

25:23

Yeah. They change, like, the royalty take rate or something. Worst podcasting etiquette ever to ask the guy in the room who's sitting, like, ten feet behind you at no mic or foes to ask his opinion. Have you seen Joe rogan? Sure rogan does it. Anyone can do it.

Yeah. They change, like, the royalty take rate or something. Worst podcasting etiquette ever to ask the guy in the room who's sitting, like, ten feet behind you at no mic or foes to ask his opinion. Have you seen Joe rogan? Sure rogan does it. Anyone can do it.

25:38

So basically,

So basically,

25:39

OpenC, which was the big NFT marketplace. By far, the dominant, a hundred percent market share type of thing,

OpenC, which was the big NFT marketplace. By far, the dominant, a hundred percent market share type of thing,

25:46

changed something in their policy. People didn't like it. And literally, like, in, like, a forty eight hour period, somebody spun up a competitor. They did what was called a vampire attack.

changed something in their policy. People didn't like it. And literally, like, in, like, a forty eight hour period, somebody spun up a competitor. They did what was called a vampire attack.

25:55

Which was they in crypto, you could do this thing where you could be like, okay. Who are all the wallets that use OpenC? I could find them. They're all public. That I can air drop them tokens. Let's say, if you come over to our platform and claim them, create your account here, you get free tokens.

Which was they in crypto, you could do this thing where you could be like, okay. Who are all the wallets that use OpenC? I could find them. They're all public. That I can air drop them tokens. Let's say, if you come over to our platform and claim them, create your account here, you get free tokens.

26:09

And people are like, token might be worth something. And so they just, like, they basically, like, vampire attack, they just suck the blood out of one network to another. And this happened several times in crypto where They've basically tried to do this. Now it's not always a hundred percent successful, but to go from you didn't even exist to, like, a million to two million users with, like, a shot at, hey, if you deliver a dope user experience, you know, this can work. You know, that's, like, better than nothing. And so in crypto, this has happened a couple times. A couple of the, like, defy tools have had this happen where, oh, we don't like your policy. We're gonna fork your source code, rename

And people are like, token might be worth something. And so they just, like, they basically, like, vampire attack, they just suck the blood out of one network to another. And this happened several times in crypto where They've basically tried to do this. Now it's not always a hundred percent successful, but to go from you didn't even exist to, like, a million to two million users with, like, a shot at, hey, if you deliver a dope user experience, you know, this can work. You know, that's, like, better than nothing. And so in crypto, this has happened a couple times. A couple of the, like, defy tools have had this happen where, oh, we don't like your policy. We're gonna fork your source code, rename

26:42

it, and, we're gonna incentivize all the major players on yours to come over here and like a bonus token if they if they come claim to think here, which builds the momentum in the narrative.

it, and, we're gonna incentivize all the major players on yours to come over here and like a bonus token if they if they come claim to think here, which builds the momentum in the narrative.

26:52

Well, I don't I mean,

Well, I don't I mean,

26:54

like your energy,

like your energy,

26:55

know how to, like, one up you here.

know how to, like, one up you here.

26:58

You know, like, they say when you're, like, supposed to, like, meet people, you're supposed to match their energy.

You know, like, they say when you're, like, supposed to, like, meet people, you're supposed to match their energy.

27:04

To, like, make them feel comfortable. I don't know what to say. I feel like I feel like we're going to a monster truck rally, like, Sunday, Sunday, Sunday.

To, like, make them feel comfortable. I don't know what to say. I feel like I feel like we're going to a monster truck rally, like, Sunday, Sunday, Sunday.

27:12

I felt like you're a gravedigger right now. And now I'm just in the stands trying to keep up with earplugs. You know what I mean? They said they said they did that so on point. How do you even remember or know that? That's like their radio ads.

I felt like you're a gravedigger right now. And now I'm just in the stands trying to keep up with earplugs. You know what I mean? They said they said they did that so on point. How do you even remember or know that? That's like their radio ads.

27:28

Monce or jam? Have you been to a monster truck rally in the last seven hundred days? Is the Pope Catholic? Of course, I have. Yeah. I'm gonna truck all the time. I've gotten, like, five or six times. They do backflips now. I'm not not gonna go see a big ass truck do a backflip.

Monce or jam? Have you been to a monster truck rally in the last seven hundred days? Is the Pope Catholic? Of course, I have. Yeah. I'm gonna truck all the time. I've gotten, like, five or six times. They do backflips now. I'm not not gonna go see a big ass truck do a backflip.

27:43

Alright. Let me talk to you about something that you actually are no more than me about, I think, because you're friends with them. Yeah. And then I wanna talk about That's a lot of stuff. Okay.

Alright. Let me talk to you about something that you actually are no more than me about, I think, because you're friends with them. Yeah. And then I wanna talk about That's a lot of stuff. Okay.

27:54

Wanna talk about the second thing about milk road and and and nothing. And we'll we'll leave time for that. So,

Wanna talk about the second thing about milk road and and and nothing. And we'll we'll leave time for that. So,

28:00

turpentine. Is that what's called a turpentine?

turpentine. Is that what's called a turpentine?

28:02

Turpentine? I think time. Yeah.

Turpentine? I think time. Yeah.

28:04

So, basically, there's a guy named Eric Thornberg. He's been in the game for a while. He's just done a bunch of stuff on the internet, including founding a company called Ondeck.

So, basically, there's a guy named Eric Thornberg. He's been in the game for a while. He's just done a bunch of stuff on the internet, including founding a company called Ondeck.

28:12

He launched this new thing called Turbitine.

He launched this new thing called Turbitine.

28:15

It was very nice. He gave us a little shout out. But basically, what I believe it to be is just a podcast network for business content,

It was very nice. He gave us a little shout out. But basically, what I believe it to be is just a podcast network for business content,

28:23

particularly some type of, like, start to be related stuff. So there's, like, one on media. Yeah. Yeah. Tap. There's one on media. I think there's one on on fintech,

particularly some type of, like, start to be related stuff. So there's, like, one on media. Yeah. Yeah. Tap. There's one on media. I think there's one on on fintech,

28:32

a few other things, and he announced it. Have you seen this? What what what am I missing here? I've seen this so Eric Thornberg's behind this. Eric's awesome guy.

a few other things, and he announced it. Have you seen this? What what what am I missing here? I've seen this so Eric Thornberg's behind this. Eric's awesome guy.

28:42

Did he talk to you about this before he did it? Cause I feel like if I was gonna do something like this,

Did he talk to you about this before he did it? Cause I feel like if I was gonna do something like this,

28:47

You're my phone a friend. Right? No. You didn't talk to me. You're my phone a friend on that. I've never talked to him. Oh, you never talked. Okay. So you don't know each other that well. Okay. Gotcha.

You're my phone a friend. Right? No. You didn't talk to me. You're my phone a friend on that. I've never talked to him. Oh, you never talked. Okay. So you don't know each other that well. Okay. Gotcha.

28:55

He's who he's in our, like, friend group, I guess.

He's who he's in our, like, friend group, I guess.

28:58

Okay. So I'm curious what your take is on this because I think you know a lot about this. I have a Sean opinion, but I want you to explain it. I mean, I think you said it. Well, he's trying to create, like, what, I would say the easiest analog is, like, the ringer. So the ringer was started by Bill Simmons. So kind of, like, famous notable guy in the in the sports journalism landscape. Basically was like, I'm gonna create a network of sports podcasts. I'll have my show. I'll have this guy do NBA. I'll have this guy do NFL. I'll have this guy do NFL. I'll have this guy do

Okay. So I'm curious what your take is on this because I think you know a lot about this. I have a Sean opinion, but I want you to explain it. I mean, I think you said it. Well, he's trying to create, like, what, I would say the easiest analog is, like, the ringer. So the ringer was started by Bill Simmons. So kind of, like, famous notable guy in the in the sports journalism landscape. Basically was like, I'm gonna create a network of sports podcasts. I'll have my show. I'll have this guy do NBA. I'll have this guy do NFL. I'll have this guy do NFL. I'll have this guy do

29:22

you know, pop culture. I'll have this guy do whatever. And so they created a network of podcasts ended up selling it to Spotify for a few hundred million dollars. Two hundred two hundred something million dollars. And,

you know, pop culture. I'll have this guy do whatever. And so they created a network of podcasts ended up selling it to Spotify for a few hundred million dollars. Two hundred two hundred something million dollars. And,

29:32

really that was mostly because Bill had the number one sports podcast. And he's, like, very influential in spite of I had a strategy there. So

really that was mostly because Bill had the number one sports podcast. And he's, like, very influential in spite of I had a strategy there. So

29:40

Eric's trying to do that for tech. So he's like, how do I be the ringer? How do I be bar stool? But for the tech industry?

Eric's trying to do that for tech. So he's like, how do I be the ringer? How do I be bar stool? But for the tech industry?

29:46

Can I basically create, like, intellectual

Can I basically create, like, intellectual

29:49

inter entertaining, but also highly intellectual conversations about things that people care about?

inter entertaining, but also highly intellectual conversations about things that people care about?

29:55

In tech, and then he's looking for shows. So, like, basically,

In tech, and then he's looking for shows. So, like, basically,

29:59

if we were, you know, not

if we were, you know, not

30:02

the bad asses that we were, we could be like, hey, let's join Turper time. We're gonna get their back office. We're gonna get them helping us sell ads. We're gonna get, like, you know, help with production.

the bad asses that we were, we could be like, hey, let's join Turper time. We're gonna get their back office. We're gonna get them helping us sell ads. We're gonna get, like, you know, help with production.

30:11

And we'll get cross promoted

And we'll get cross promoted

30:13

amongst,

amongst,

30:14

you know, their their network. It's very similar to, like, work week, which we've talked about on here before. Group's doing this kind of with, like, newsletters.

you know, their their network. It's very similar to, like, work week, which we've talked about on here before. Group's doing this kind of with, like, newsletters.

30:20

And,

And,

30:22

turpentine is trying to do this with,

turpentine is trying to do this with,

30:24

with podcast plus newsletters, plus other things. That's kind of thing. And he says his tagline is where experts talk. So it's a network podcast covering tech business culture and trends that are driving the future. And he's got, I think, three or four shows right now. Oh, looks like maybe five.

with podcast plus newsletters, plus other things. That's kind of thing. And he says his tagline is where experts talk. So it's a network podcast covering tech business culture and trends that are driving the future. And he's got, I think, three or four shows right now. Oh, looks like maybe five.

30:40

Three that he's doing.

Three that he's doing.

30:42

And then,

And then,

30:43

a couple that other people are doing, but they're all, like, very, like, fancy schmancy, like, the cognitive revolution,

a couple that other people are doing, but they're all, like, very, like, fancy schmancy, like, the cognitive revolution,

30:49

you know,

you know,

30:50

media empires, moment of Zen. And so they're they're kind of like, I would say, high brow compared to what most podcasts

media empires, moment of Zen. And so they're they're kind of like, I would say, high brow compared to what most podcasts

30:58

are.

are.

30:58

Yeah. So here's my opinion.

Yeah. So here's my opinion.

31:02

I don't think anyone that you mentioned or anyone out there is really doing it perfectly, but

I don't think anyone that you mentioned or anyone out there is really doing it perfectly, but

31:08

Missus beautifully done.

Missus beautifully done.

31:10

You go to his website. Wow. It's not you're gonna be anti. You're pretty anti most media things. So I'm surprised you oh, no. It's different. Gonna come.

You go to his website. Wow. It's not you're gonna be anti. You're pretty anti most media things. So I'm surprised you oh, no. It's different. Gonna come.

31:19

You doing you're doing that sandwich thing? Yeah.

You doing you're doing that sandwich thing? Yeah.

31:28

Yeah. Sandwich always have it's not it's not love your logo. Hate everything else. Like, I

Yeah. Sandwich always have it's not it's not love your logo. Hate everything else. Like, I

31:35

sandwich is not meat cheese bread.

sandwich is not meat cheese bread.

31:37

It's bread meat cheese bread. Okay. You gotta it's it begins in a in a end with that. No. I I do like it. So the thing about these companies, I think.

It's bread meat cheese bread. Okay. You gotta it's it begins in a in a end with that. No. I I do like it. So the thing about these companies, I think.

31:46

If he doesn't raise money,

If he doesn't raise money,

31:49

I think it's awesome. I think so long as he doesn't raise money, I think this could be really, really cool. I think owning this outright

I think it's awesome. I think so long as he doesn't raise money, I think this could be really, really cool. I think owning this outright

31:56

is amazing. I think that's really cool. I think when I go to his website, I think He borderline,

is amazing. I think that's really cool. I think when I go to his website, I think He borderline,

32:02

like, if it was done a little bit the other way, it would be really douchey. But the way that he's done it, it's actually quite awesome. Like, For example, he quotes Pablo Picasso.

like, if it was done a little bit the other way, it would be really douchey. But the way that he's done it, it's actually quite awesome. Like, For example, he quotes Pablo Picasso.

32:12

And,

And,

32:13

you know, that could go either way. That could go either way. He went the right way. I think when you go to the website, I think the name is nice. It's all, like, pretty slick. It's upscale. It actually looks really good. I think that if you if you if you did that a little bit different it would not work, but he's done, like, hey, what's the what's the quote for Pablo Ocasso in there? Do you see it?

you know, that could go either way. That could go either way. He went the right way. I think when you go to the website, I think the name is nice. It's all, like, pretty slick. It's upscale. It actually looks really good. I think that if you if you if you did that a little bit different it would not work, but he's done, like, hey, what's the what's the quote for Pablo Ocasso in there? Do you see it?

32:32

Yeah. It says when art critics to get together,

Yeah. It says when art critics to get together,

32:35

They talk about form and structure and meaning. When artists get together, they talk about where you can buy cheap turpentine.

They talk about form and structure and meaning. When artists get together, they talk about where you can buy cheap turpentine.

32:41

Cool. I think that's cool. I think it's cool. And it's got a nice little picture Blow. I think it's awesome. Yeah. Dude, on my next company, I'm gonna

Cool. I think that's cool. I think it's cool. And it's got a nice little picture Blow. I think it's awesome. Yeah. Dude, on my next company, I'm gonna

32:48

get a quote from Benny Blanco.

get a quote from Benny Blanco.

32:52

I don't know. Just he got public, Lucasso, and I'm gonna get Betty Blanco on the on the side.

I don't know. Just he got public, Lucasso, and I'm gonna get Betty Blanco on the on the side.

32:58

We can do bugs bunny next too. I mean,

We can do bugs bunny next too. I mean,

33:01

I think it's good, man. I think it's good branding. I so my opinion is I think it's cool if you own it. I think it's cool if you so I don't know if you know this. You probably don't because who cares, but business insider's

I think it's good, man. I think it's good branding. I so my opinion is I think it's cool if you own it. I think it's cool if you so I don't know if you know this. You probably don't because who cares, but business insider's

33:13

writer, the writers are on strike Do you know that? Yes. Well, a lot of, like, isn't Hollywood also on strike right now? I think they're totally unrelated other than maybe they inspired each other. I think there was, like, a contract up and,

writer, the writers are on strike Do you know that? Yes. Well, a lot of, like, isn't Hollywood also on strike right now? I think they're totally unrelated other than maybe they inspired each other. I think there was, like, a contract up and,

33:25

insider formed a union or something like that, and they are protesting. And they're doing this thing called a digital

insider formed a union or something like that, and they are protesting. And they're doing this thing called a digital

33:32

pick line, I guess it's called where,

pick line, I guess it's called where,

33:35

additional picket line where they're, like, telling all the customers, like, not to click on business insider links now.

additional picket line where they're, like, telling all the customers, like, not to click on business insider links now.

33:42

Which is great. I mean, someone who follows a business insider journalist is probably not also someone reading business insider. I would imagine. So I I I don't know if that's gonna go well. But if you have to and so if you're gonna start a media company,

Which is great. I mean, someone who follows a business insider journalist is probably not also someone reading business insider. I would imagine. So I I I don't know if that's gonna go well. But if you have to and so if you're gonna start a media company,

33:55

I think you have to be incredibly

I think you have to be incredibly

33:57

careful

careful

33:58

not to hire folks who will unionize.

not to hire folks who will unionize.

34:00

I think that is actually

I think that is actually

34:03

an existential crisis to a lot of media companies right now. I and I think that that's, like, a real. So if you're so here's takeaways. I think a, it's awesome. So you're gonna do this. I think it's cool. I think you should own the whole thing. B,

an existential crisis to a lot of media companies right now. I and I think that that's, like, a real. So if you're so here's takeaways. I think a, it's awesome. So you're gonna do this. I think it's cool. I think you should own the whole thing. B,

34:14

look out for union types. C,

look out for union types. C,

34:17

him going b to b, that's one hundred percent the way to go. And I wanna give you an example. Is this b to b? I don't think this is b to b. What makes you say this b to b? Well, I think he just has, I think he has,

him going b to b, that's one hundred percent the way to go. And I wanna give you an example. Is this b to b? I don't think this is b to b. What makes you say this b to b? Well, I think he just has, I think he has,

34:28

prob he's probably going for, like,

prob he's probably going for, like,

34:31

high end customers more so than b to b. Right? Yeah. But your ad sales people could spend that nicely to Salesforce.

high end customers more so than b to b. Right? Yeah. But your ad sales people could spend that nicely to Salesforce.

34:38

Like, it's not like true crime. You know what I mean? It it's borderline. It's kissing cousins with the with the b to b

Like, it's not like true crime. You know what I mean? It it's borderline. It's kissing cousins with the with the b to b

34:44

real b to b. It's it's close. But let me give you an example of a real b to b one. B to b bitch. B to b. Yeah. It's it's bish.

real b to b. It's it's close. But let me give you an example of a real b to b one. B to b bitch. B to b. Yeah. It's it's bish.

34:53

Have you heard by the way, did you see that guy who's getting in trouble? His name is George Santos. He's, like, clearly I think he's, like, from South America,

Have you heard by the way, did you see that guy who's getting in trouble? His name is George Santos. He's, like, clearly I think he's, like, from South America,

35:00

but he was,

but he was,

35:01

gonna butcher it, but he was some type of elected official on a Long Island.

gonna butcher it, but he was some type of elected official on a Long Island.

35:05

And, he's getting in trouble because he did a bunch of fraud ish stuff. Think, but one thing that's funny is he told everyone he was Jewish.

And, he's getting in trouble because he did a bunch of fraud ish stuff. Think, but one thing that's funny is he told everyone he was Jewish.

35:13

And he goes, well, I didn't say I was Jewish. I said I was Jewish.

And he goes, well, I didn't say I was Jewish. I said I was Jewish.

35:16

Like, I'm

Like, I'm

35:18

I'm friends with the Jews. I was Jew itch, like, you know, like, I'm buddies with them.

I'm friends with the Jews. I was Jew itch, like, you know, like, I'm buddies with them.

35:23

Have you not seen

Have you not seen

35:25

all the time? All times of use. He, like, stole five hundred thousand dollars. So he's actually a crook, but, like, the funniest part, he goes, I'm Jewish. And you look at him and he's,

all the time? All times of use. He, like, stole five hundred thousand dollars. So he's actually a crook, but, like, the funniest part, he goes, I'm Jewish. And you look at him and he's,

35:35

like, from Brazil or something, like, what?

like, from Brazil or something, like, what?

35:37

So that's pretty funny. But, anyway, I think that instead of going b to b ish, You gotta go all the way.

So that's pretty funny. But, anyway, I think that instead of going b to b ish, You gotta go all the way.

35:45

I can't find this client info. Have you heard of HubSpot?

I can't find this client info. Have you heard of HubSpot?

35:48

HubSpot is a CRM platform, so it shares its day across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases. HubSpot, grow better.

HubSpot is a CRM platform, so it shares its day across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases. HubSpot, grow better.

36:00

Have you heard of media?

Have you heard of media?

36:02

No.

No.

36:03

Okay. So type in aging media. It started by this guy named John. John's a member of Hampton, but everything I'm actually about to say I just kinda stole from,

Okay. So type in aging media. It started by this guy named John. John's a member of Hampton, but everything I'm actually about to say I just kinda stole from,

36:12

similar web, but

similar web, but

36:14

I have heard some rumors about them. But basically, if you go to aging media, what's What what's the, You mean on his Hampton application, we're here to write his revenue, profits,

I have heard some rumors about them. But basically, if you go to aging media, what's What what's the, You mean on his Hampton application, we're here to write his revenue, profits,

36:24

names of all his children, and social security number. You make may have some info on this. Are you sending me? Look. I'm I just clicked similar web on their site. No info. So know you ain't getting shit from similar web right now. Oh, yeah. Yeah. And so here's why. Here's I'm gonna explain it to you. You gotta be a pro. Yeah. But, you know, listen, aging media is their, like, corporate website. So what they say They have, like, their brands, like senior housing news, hospice news, skilled nursing news, that's those have. So what what what's the what's the meta tag on there? Is it like,

names of all his children, and social security number. You make may have some info on this. Are you sending me? Look. I'm I just clicked similar web on their site. No info. So know you ain't getting shit from similar web right now. Oh, yeah. Yeah. And so here's why. Here's I'm gonna explain it to you. You gotta be a pro. Yeah. But, you know, listen, aging media is their, like, corporate website. So what they say They have, like, their brands, like senior housing news, hospice news, skilled nursing news, that's those have. So what what what's the what's the meta tag on there? Is it like,

36:55

nursing home, professional, or, media for the senior care industry?

nursing home, professional, or, media for the senior care industry?

36:59

Yeah. So click like one of their websites, and you can go to similar web. Each website only has something like fifty thousand visits, I believe. It's like it's like not a lot, but they're doing something like twelve

Yeah. So click like one of their websites, and you can go to similar web. Each website only has something like fifty thousand visits, I believe. It's like it's like not a lot, but they're doing something like twelve

37:12

or eleven million dollars a year revenue

or eleven million dollars a year revenue

37:14

and, like, three or four million dollars a year in profit. And this is a b to b hardcore b to b site. They make their money through lead gen. So, basically, I imagine they'll do, like, a webinar or something. And if you, like, are in the nursing home industry. You give them information. They also have ads, and I think I don't know if they have podcast, but they do have newsletters on their site. This is a hardcore b to b. This is a

and, like, three or four million dollars a year in profit. And this is a b to b hardcore b to b site. They make their money through lead gen. So, basically, I imagine they'll do, like, a webinar or something. And if you, like, are in the nursing home industry. You give them information. They also have ads, and I think I don't know if they have podcast, but they do have newsletters on their site. This is a hardcore b to b. This is a

37:37

and I love it. I love it. I love this. You just did this guy such a disservice by

and I love it. I love it. I love this. You just did this guy such a disservice by

37:43

seeking four

seeking four

37:45

four four to forty copycats on him.

four four to forty copycats on him.

37:48

If I'm talking about how good of a business this is on here. Well, no. So, like, I deal with this podcast. So, like, if Sam or Sean say the n word, I don't mean the n word. I mean newsletter If they say this is a good newsletter business,

If I'm talking about how good of a business this is on here. Well, no. So, like, I deal with this podcast. So, like, if Sam or Sean say the n word, I don't mean the n word. I mean newsletter If they say this is a good newsletter business,

37:59

the instant

the instant

38:00

copycats, bro. They saw what you did with the hustle. They saw what I did with Bill Crow. There is constantly looking for a new newsletter to close. No. I I apologize in on behalf of whoever this guy is. I'd be damned him on in the Hampton, I go, hey, don't tell me anything, but does can I talk about your company? And I I said, here's what I see on similar web. He didn't know what he was saying yes to. No. I I got permission. I go, here's here's what I see on similar web. This is what I'm gonna say. Are you cool with it? And he gave me a thumbs up, like, literally a thumbs up emoji.

copycats, bro. They saw what you did with the hustle. They saw what I did with Bill Crow. There is constantly looking for a new newsletter to close. No. I I apologize in on behalf of whoever this guy is. I'd be damned him on in the Hampton, I go, hey, don't tell me anything, but does can I talk about your company? And I I said, here's what I see on similar web. He didn't know what he was saying yes to. No. I I got permission. I go, here's here's what I see on similar web. This is what I'm gonna say. Are you cool with it? And he gave me a thumbs up, like, literally a thumbs up emoji.

38:29

That's how I roll. I get that emoji. We're good.

That's how I roll. I get that emoji. We're good.

38:32

That's a hardcore b to b media company. So anyway, my point with this turpentine thing, I think it's cool. I like it. I think it's cool. I hope he pulls it off. I've thought about doing this idea actually in the past. I ruled it out for a bunch of reasons, but it's more. It doesn't mean it doesn't mean somebody else can't do it. I think I think it'd be great to do. It takes a lot energy, and I'm totally with you that I hope you didn't raise money. He in his tweet thing, announcing it, he didn't he didn't say, like, so happy to have Mark Andrews in investing in this. So so I think there is, I I think there's probably a good chance he raised money, but

That's a hardcore b to b media company. So anyway, my point with this turpentine thing, I think it's cool. I like it. I think it's cool. I hope he pulls it off. I've thought about doing this idea actually in the past. I ruled it out for a bunch of reasons, but it's more. It doesn't mean it doesn't mean somebody else can't do it. I think I think it'd be great to do. It takes a lot energy, and I'm totally with you that I hope you didn't raise money. He in his tweet thing, announcing it, he didn't he didn't say, like, so happy to have Mark Andrews in investing in this. So so I think there is, I I think there's probably a good chance he raised money, but

39:02

he didn't raise okay. He didn't raise money. So so I hope he is taking it that way. Well, he probably learned from,

he didn't raise okay. He didn't raise money. So so I hope he is taking it that way. Well, he probably learned from,

39:08

from his other company on debt. Like, that's another company where I think they raised a hundred plus million. I forget, but I think the valuation was five hundred million dollars. So I don't know how much they raised, but I imagine it was in the nine figures. That's another company worth like.

from his other company on debt. Like, that's another company where I think they raised a hundred plus million. I forget, but I think the valuation was five hundred million dollars. So I don't know how much they raised, but I imagine it was in the nine figures. That's another company worth like.

39:21

That could be cool if you don't raise money. Basically, screwing up your cap table is, like, one of the only mistakes in business that you can't really make up

That could be cool if you don't raise money. Basically, screwing up your cap table is, like, one of the only mistakes in business that you can't really make up

39:29

for.

for.

39:30

Speaking of screwing up your money,

Speaking of screwing up your money,

39:32

can I tell you what I did

can I tell you what I did

39:34

post milk road with,

post milk road with,

39:36

with the money that we made? Well, I do know that you sent me a text. I I would have to go look at when that came, and you said, I've sold all my equities. I think it's gonna go.

with the money that we made? Well, I do know that you sent me a text. I I would have to go look at when that came, and you said, I've sold all my equities. I think it's gonna go.

39:48

I think the market's going down.

I think the market's going down.

39:50

And since then, you've, it's double. It's it's about double. Yeah. A lot of that. So

And since then, you've, it's double. It's it's about double. Yeah. A lot of that. So

39:55

I know you did that with your money. So what else did you do before? My next best decision? Yeah. What else did he do besides not make money off your money. For the record for the record.

I know you did that with your money. So what else did you do before? My next best decision? Yeah. What else did he do besides not make money off your money. For the record for the record.

40:06

I've actually I would be

I've actually I would be

40:09

about even from where I was with my equities on the on that because I kept well, I kept a portion of it, but I also,

about even from where I was with my equities on the on that because I kept well, I kept a portion of it, but I also,

40:15

the stuff I sold has not doubled. You just look at HubSpot stock because you're like, I got HubSpot. So if you're like HubSpot is the market. HubSpot is not the market. Exactly.

the stuff I sold has not doubled. You just look at HubSpot stock because you're like, I got HubSpot. So if you're like HubSpot is the market. HubSpot is not the market. Exactly.

40:24

So, so I'll tell you that. So let me,

So, so I'll tell you that. So let me,

40:27

Let me tell you about what I did. So we got this money. So for sell milk road,

Let me tell you about what I did. So we got this money. So for sell milk road,

40:31

now this cash ending in bank account.

now this cash ending in bank account.

40:33

Got a couple options. So it's like, do we

Got a couple options. So it's like, do we

40:36

by treasury bills, make four percent on that. What bank did you use?

by treasury bills, make four percent on that. What bank did you use?

40:41

What bank did I use? What do you mean? Use them Chase or one of the other ones that got security breach. I know that there's no upside and answer this question. Did he did did he use one of the ones you you were using one of the ones that got screwed up? No. No. No. No. I didn't use it. Look at me. No. So

What bank did I use? What do you mean? Use them Chase or one of the other ones that got security breach. I know that there's no upside and answer this question. Did he did did he use one of the ones you you were using one of the ones that got screwed up? No. No. No. No. I didn't use it. Look at me. No. So

40:55

money sitting there as I could buy treasury bills.

money sitting there as I could buy treasury bills.

40:58

No. That's too boring.

No. That's too boring.

41:00

Could

Could

41:02

do what Sam does. I could just index into the stock market. It's reasonable, but, like, you know, I think,

do what Sam does. I could just index into the stock market. It's reasonable, but, like, you know, I think,

41:07

seems like we're coming off of a of a thirteen year bull market.

seems like we're coming off of a of a thirteen year bull market.

41:11

Don't really need to to put this of the full amount in right now. Let me just kind of wait and see what happens there. Is there something is there something that can do better than the eight percent, that I might be able to get on that. I thought, well, should should I just invest in a in a new company we start? I don't know. Maybe if we have a great idea, we'll do that, but but let me just Let me not do that.

Don't really need to to put this of the full amount in right now. Let me just kind of wait and see what happens there. Is there something is there something that can do better than the eight percent, that I might be able to get on that. I thought, well, should should I just invest in a in a new company we start? I don't know. Maybe if we have a great idea, we'll do that, but but let me just Let me not do that.

41:30

And so I started doing this process where I was like,

And so I started doing this process where I was like,

41:33

can I I I worked backwards for basically, like, can I get thirty percent a year compounding? And thirty percent a year sounds like a high number, but we have a few friends who have done it and the way that they've done it has been through buying private company So they buy businesses and they own Andrew Wilkudson, I think, is the one that most people who listen to this pod will know because he's been on a bunch of times and talked about how they built tiny from a few million dollars into,

can I I I worked backwards for basically, like, can I get thirty percent a year compounding? And thirty percent a year sounds like a high number, but we have a few friends who have done it and the way that they've done it has been through buying private company So they buy businesses and they own Andrew Wilkudson, I think, is the one that most people who listen to this pod will know because he's been on a bunch of times and talked about how they built tiny from a few million dollars into,

41:57

you know, five hundred million dollars by doing this sort of thirty, forty percent compounding over over time. Did you read the, tiny annual report? We'll have to talk about it next time. Yeah. I I I read this into a letter.

you know, five hundred million dollars by doing this sort of thirty, forty percent compounding over over time. Did you read the, tiny annual report? We'll have to talk about it next time. Yeah. I I I read this into a letter.

42:08

Yeah. So So I've and I we have a few other friends that have been doing this as well, that are less public about it. So I said, okay. Well, let me do that. I said, but I don't wanna buy these companies and operate them. So I thought

Yeah. So So I've and I we have a few other friends that have been doing this as well, that are less public about it. So I said, okay. Well, let me do that. I said, but I don't wanna buy these companies and operate them. So I thought

42:18

What if I bought thirty percent stakes and sort of like, can I buy a minority position

What if I bought thirty percent stakes and sort of like, can I buy a minority position

42:24

in companies

in companies

42:25

so that they keep running them? But I give them capital. So, basically, like, the founder oftentimes was, like, not taking a lot off the table or they were kinda always worried, like, should I put this in my pocket and spend this? Well, I don't know, what if the company needs it. Even if for profitable, they were kind of worried about that. So say, here, let me give us some money and then could I help them grow? And so I went through this exercise. I don't I don't think I've told you about any But I talked to about twenty five companies in the last, I wanna say, six months.

so that they keep running them? But I give them capital. So, basically, like, the founder oftentimes was, like, not taking a lot off the table or they were kinda always worried, like, should I put this in my pocket and spend this? Well, I don't know, what if the company needs it. Even if for profitable, they were kind of worried about that. So say, here, let me give us some money and then could I help them grow? And so I went through this exercise. I don't I don't think I've told you about any But I talked to about twenty five companies in the last, I wanna say, six months.

42:50

Dude, every company that you talk to, DMs me, and they say something of a variety of, I was talking to Sean, and now we're not talking anymore.

Dude, every company that you talk to, DMs me, and they say something of a variety of, I was talking to Sean, and now we're not talking anymore.

42:59

But they, like, they, like, message me to, like,

But they, like, they, like, message me to, like,

43:03

talk to you and I just ignore it.

talk to you and I just ignore it.

43:06

Yeah. You're the, like, the whig man who refuses to wait. You you you don't tell me which companies I already know probably half of them. My funnel was this. I I was just doing a review of this. I thought it was gonna be a mistake. So talk to about twenty twenty four companies, I think.

Yeah. You're the, like, the whig man who refuses to wait. You you you don't tell me which companies I already know probably half of them. My funnel was this. I I was just doing a review of this. I thought it was gonna be a mistake. So talk to about twenty twenty four companies, I think.

43:20

Got serious.

Got serious.

43:22

Like, did, like, did diligence.

Like, did, like, did diligence.

43:24

I would say talk to means, like, talk to means, like, I was interested. You know, obviously, we we looked at a little bit more than that, but talked to was like, oh, this could be interesting. Maybe you could kinda squint and see a possibility.

I would say talk to means, like, talk to means, like, I was interested. You know, obviously, we we looked at a little bit more than that, but talked to was like, oh, this could be interesting. Maybe you could kinda squint and see a possibility.

43:34

Then got into kind of like more serious talks that either negotiated numbers or diligence

Then got into kind of like more serious talks that either negotiated numbers or diligence

43:40

with about nine.

with about nine.

43:42

Got to a LOI stage

Got to a LOI stage

43:45

with three or four

with three or four

43:47

and ended up doing one deal. And the last, I wanna say, six months post, post sale.

and ended up doing one deal. And the last, I wanna say, six months post, post sale.

43:53

And so

And so

43:55

This range from everything from,

This range from everything from,

43:59

so newsletter businesses, only fans businesses, journal apps, virtual events, bookkeeping companies, merch companies, And then a bunch of random stuff that I know nothing about that we're like, oh, that sounds interesting. Like,

so newsletter businesses, only fans businesses, journal apps, virtual events, bookkeeping companies, merch companies, And then a bunch of random stuff that I know nothing about that we're like, oh, that sounds interesting. Like,

44:09

some company that, like, does something called laser peeling on machines to make the parts last longer and they their clients are like Boeing and stuff like that. Or, autism clinics that seem to make a ton of money, but I'm like, okay. I don't really know how I would add any value to this. And,

some company that, like, does something called laser peeling on machines to make the parts last longer and they their clients are like Boeing and stuff like that. Or, autism clinics that seem to make a ton of money, but I'm like, okay. I don't really know how I would add any value to this. And,

44:24

in each one, I was like, alright. Can I find a good operator where I can acquire minority stake of the business at a good deal? And I could help them grow. And, ideally, they're the category winner for for what they do. And so that was kinda like my process. I wanna before I tell you about the deal that we ended up doing, I wanna hear any,

in each one, I was like, alright. Can I find a good operator where I can acquire minority stake of the business at a good deal? And I could help them grow. And, ideally, they're the category winner for for what they do. And so that was kinda like my process. I wanna before I tell you about the deal that we ended up doing, I wanna hear any,

44:42

any thoughts or questions on my my approach here because there's a bunch of learnings.

any thoughts or questions on my my approach here because there's a bunch of learnings.

44:46

Yeah. There's no way you're gonna get thirty percent for that long. Right? Do you actually think that's possible? Would it be for that long? That long means what? I don't. I mean, I don't know anything about markets. I haven't read, like, a Warren Buffett biography, but, like, what's he compounding at every year? Oh, oh, yeah. He's been at twenty percent for, like, fifty years or something. Okay. But if you but if you got it for ten years, he's he's putting billions and billions of dollars to work and, that's very different.

Yeah. There's no way you're gonna get thirty percent for that long. Right? Do you actually think that's possible? Would it be for that long? That long means what? I don't. I mean, I don't know anything about markets. I haven't read, like, a Warren Buffett biography, but, like, what's he compounding at every year? Oh, oh, yeah. He's been at twenty percent for, like, fifty years or something. Okay. But if you but if you got it for ten years, he's he's putting billions and billions of dollars to work and, that's very different.

45:11

Right? Okay. I think that's smart. Do you think you're gonna enjoy this? I think you'll enjoy it. Right? I'm not sure. So this was a test, basically, to see, like, is this fun to do? It's definitely fun on the learning side.

Right? Okay. I think that's smart. Do you think you're gonna enjoy this? I think you'll enjoy it. Right? I'm not sure. So this was a test, basically, to see, like, is this fun to do? It's definitely fun on the learning side.

45:21

Now that we made the first acquisition or the first, I kind of, I would say, not acquisition, like, kind of minority investment.

Now that we made the first acquisition or the first, I kind of, I would say, not acquisition, like, kind of minority investment.

45:27

And it's different than start Right? We've done startup investing. Start investing is very, very different. Start investing is

And it's different than start Right? We've done startup investing. Start investing is very, very different. Start investing is

45:32

you look at a business.

you look at a business.

45:34

You're trying to figure out, is this are these three dudes in this bedroom gonna be able to

You're trying to figure out, is this are these three dudes in this bedroom gonna be able to

45:39

build, like, a multi billion dollar company? Right? Like, is this husband and wife couple gonna be able to pull off this this curgantuan exit. And, like, kinda right now, they have usually

build, like, a multi billion dollar company? Right? Like, is this husband and wife couple gonna be able to pull off this this curgantuan exit. And, like, kinda right now, they have usually

45:48

nothing, just an idea, product, maybe a little bit of attraction. It's it's way more of a lottery. It's a lottery and you put in a hundred thousand dollars and then you do that with forty companies and you know that thirty eight of the companies are gonna be kind of like just a write off or cost of doing business. And two or three of those those thirty, forty companies are going to be your winners, but hopefully they're winning at a hundred x or a thousand x or more. Returns. And so it's very lottery. Like, and you you spend very little time with them. So you're not like,

nothing, just an idea, product, maybe a little bit of attraction. It's it's way more of a lottery. It's a lottery and you put in a hundred thousand dollars and then you do that with forty companies and you know that thirty eight of the companies are gonna be kind of like just a write off or cost of doing business. And two or three of those those thirty, forty companies are going to be your winners, but hopefully they're winning at a hundred x or a thousand x or more. Returns. And so it's very lottery. Like, and you you spend very little time with them. So you're not like,

46:15

they don't want you advising them.

they don't want you advising them.

46:17

You answer questions when they call. You can proactively

You answer questions when they call. You can proactively

46:20

nudge them a little bit, but you're more mostly hands off. I would say is, angel investing.

nudge them a little bit, but you're more mostly hands off. I would say is, angel investing.

46:25

Whereas,

Whereas,

46:26

If you buy fifteen, twenty, twenty five, thirty percent of a business, you're a little more involved.

If you buy fifteen, twenty, twenty five, thirty percent of a business, you're a little more involved.

46:32

You know, you're you're a little more active. These businesses are not, like, all or nothing businesses. They're like, oh, this is already a good business. It's profitable,

You know, you're you're a little more active. These businesses are not, like, all or nothing businesses. They're like, oh, this is already a good business. It's profitable,

46:40

and it's already growing. So the question is can we accelerate the growth? Right. So, like, the one business we bought is

and it's already growing. So the question is can we accelerate the growth? Right. So, like, the one business we bought is

46:45

don't know, super profitable. It makes millions of dollars a year in profits. It's, you know, more than fifty percent margins.

don't know, super profitable. It makes millions of dollars a year in profits. It's, you know, more than fifty percent margins.

46:51

And,

And,

46:52

you know, we were able to buy a piece of that, and I think that

you know, we were able to buy a piece of that, and I think that

46:55

that's just so different than every startup investment I had ever done. You know, it's probably not gonna become a multi billion dollar business. I would almost guarantee that. But it doesn't need to. It's not supposed to it's a cash flow business. And so Isn't it funny how

that's just so different than every startup investment I had ever done. You know, it's probably not gonna become a multi billion dollar business. I would almost guarantee that. But it doesn't need to. It's not supposed to it's a cash flow business. And so Isn't it funny how

47:09

you have mocked me for, like, the last eight years about my slow and steady approach.

you have mocked me for, like, the last eight years about my slow and steady approach.

47:13

And now you're, you know, look, you're still

And now you're, you know, look, you're still

47:17

at first, it was, like,

at first, it was, like,

47:19

laughing at eight percent. I'm going for ten x every year, whatever. Right. Now you're no. It's it's it's coming down. Now thirty percent is really attractive, which I agree. That is really attractive. Before you know it, you're gonna say,

laughing at eight percent. I'm going for ten x every year, whatever. Right. Now you're no. It's it's it's coming down. Now thirty percent is really attractive, which I agree. That is really attractive. Before you know it, you're gonna say,

47:30

No, dude. That's that's not true. Even in a startup fund, even when you have your winners that become billion dollar companies, the overall fund, like a great fund

No, dude. That's that's not true. Even in a startup fund, even when you have your winners that become billion dollar companies, the overall fund, like a great fund

47:39

is doing thirty percent IRR or twenty percent IRR. I'm just saying you're getting more boring. It's still the same. Boring.

is doing thirty percent IRR or twenty percent IRR. I'm just saying you're getting more boring. It's still the same. Boring.

47:46

No. I down. I don't know. I I reject that. I reject that premise. I would say You used to make a live streaming app, and now you're looking at, a company that sells parts to Boeing.

No. I down. I don't know. I I reject that. I reject that premise. I would say You used to make a live streaming app, and now you're looking at, a company that sells parts to Boeing.

47:58

Well, cash flow is always interesting. It's always been interesting.

Well, cash flow is always interesting. It's always been interesting.

48:02

And now it's more interesting than it was in the past. I really didn't I really didn't have a lot of exposure to these types of business. I lived in San Francisco. You say cash flow and people think you're talking about, like, you know, a, like, a leaky faucet. Like, nobody knows what the hell the hell that means. And so,

And now it's more interesting than it was in the past. I really didn't I really didn't have a lot of exposure to these types of business. I lived in San Francisco. You say cash flow and people think you're talking about, like, you know, a, like, a leaky faucet. Like, nobody knows what the hell the hell that means. And so,

48:16

once I

once I

48:17

disheartened this podcast, we got a lot more exposure to, like, most of the people who listen to this podcast are entrepreneurs all around the world. And so when they reach out about their business, it's like, oh, Sky in Minnesota with this you know, marketing agency that does this per year or this person sells parts and this person does whatever. You know, they're rolling up bookkeeping services. And so you you learn about different types of businesses more through this. And, so I've been getting my, like, MBA on on non Silicon Valley businesses for the past three years. Look, the cool thing is is that, you know, we research stuff. And, like, if I really dive deep into a topic, I'll research it for eight hours.

disheartened this podcast, we got a lot more exposure to, like, most of the people who listen to this podcast are entrepreneurs all around the world. And so when they reach out about their business, it's like, oh, Sky in Minnesota with this you know, marketing agency that does this per year or this person sells parts and this person does whatever. You know, they're rolling up bookkeeping services. And so you you learn about different types of businesses more through this. And, so I've been getting my, like, MBA on on non Silicon Valley businesses for the past three years. Look, the cool thing is is that, you know, we research stuff. And, like, if I really dive deep into a topic, I'll research it for eight hours.

48:51

And I that's not enough to make an investment, but it's enough that I say to myself, oh, wow. This space is really intriguing,

And I that's not enough to make an investment, but it's enough that I say to myself, oh, wow. This space is really intriguing,

48:58

you know, I could see myself doing this. You're doing that, but instead of eight hours, you're doing weeks. And so it's oddly in the similar vein a bit. Of course, you have to do more due diligence and actually look at the numbers and get to know the people. But, yeah, it's like getting used to the space. So the the most interesting thing is what happened between the four deals that we signed LOIs on and the one that we closed. And I'll try to do this without giving away any info about the companies that we didn't do the deal with. I can talk about the one we did, but I can't talk about the one we didn't

you know, I could see myself doing this. You're doing that, but instead of eight hours, you're doing weeks. And so it's oddly in the similar vein a bit. Of course, you have to do more due diligence and actually look at the numbers and get to know the people. But, yeah, it's like getting used to the space. So the the most interesting thing is what happened between the four deals that we signed LOIs on and the one that we closed. And I'll try to do this without giving away any info about the companies that we didn't do the deal with. I can talk about the one we did, but I can't talk about the one we didn't

49:27

but the things I the reasons that the mistakes that we were making along the way, here's here's trap number one that we already experienced.

but the things I the reasons that the mistakes that we were making along the way, here's here's trap number one that we already experienced.

49:35

I can fix him.

I can fix him.

49:37

Like, the classic girlfriend mistake. Like,

Like, the classic girlfriend mistake. Like,

49:40

yeah. He, you know, he sucks, but maybe I could fix him.

yeah. He, you know, he sucks, but maybe I could fix him.

49:44

It's basically, like,

It's basically, like,

49:46

Maybe I can fix this business.

Maybe I can fix this business.

49:48

And when you do this minority investing,

And when you do this minority investing,

49:51

you're not the majority. You're not gonna be able to fix anything. And so that was,

you're not the majority. You're not gonna be able to fix anything. And so that was,

49:55

you know, trap number one was getting really far down the road with a business that I thought had a ton of potential before finally realizing

you know, trap number one was getting really far down the road with a business that I thought had a ton of potential before finally realizing

50:01

I'm not gonna be the one to fix it, and fixing it is the wrong approach to doing going into a business like this. That was mistake one.

I'm not gonna be the one to fix it, and fixing it is the wrong approach to doing going into a business like this. That was mistake one.

50:07

Mist two was

Mist two was

50:10

I can totally I can totally

I can totally I can totally

50:12

see this working,

see this working,

50:14

but working at a small scale.

but working at a small scale.

50:16

And so you have to remember basically like as you play the game, it's kinda like this is how I felt about like your Airbnb, which is like you do one Airbnb. That's You basically can't do one Airbnb. You can only do one as a test to see if you wanna do a bunch. One Airbnb is like

And so you have to remember basically like as you play the game, it's kinda like this is how I felt about like your Airbnb, which is like you do one Airbnb. That's You basically can't do one Airbnb. You can only do one as a test to see if you wanna do a bunch. One Airbnb is like

50:30

a bunch of headache without the size of the prize being big enough we had looked at one business that I was like, yeah, this could be Which is what I have, by the way. Yeah. Yeah. It was we all make this this mistake. But I think you were at least looking at it the right way where you were like, maybe I could do a bunch of these. You talked had fifty of these in their portfolio, and you have to do one to know if you wanna do fifty. And so we got really far down the road with this one that, like, if it all worked, it's like, dude, we could be making

a bunch of headache without the size of the prize being big enough we had looked at one business that I was like, yeah, this could be Which is what I have, by the way. Yeah. Yeah. It was we all make this this mistake. But I think you were at least looking at it the right way where you were like, maybe I could do a bunch of these. You talked had fifty of these in their portfolio, and you have to do one to know if you wanna do fifty. And so we got really far down the road with this one that, like, if it all worked, it's like, dude, we could be making

50:52

two hundred thousand dollars a year off this. It's like, wait, what are we doing? Why why are we doing this? Like, yeah, it's a great deal in highly likely to work, but it's highly likely gonna be very small and like not worth the mind share of even doing this. And so we pulled out on that one. The one that we did was basically, come up. People probably know.

two hundred thousand dollars a year off this. It's like, wait, what are we doing? Why why are we doing this? Like, yeah, it's a great deal in highly likely to work, but it's highly likely gonna be very small and like not worth the mind share of even doing this. And so we pulled out on that one. The one that we did was basically, come up. People probably know.

51:10

So it was in a cat so this one was not created. Are you gonna name it? Yeah. Yeah. We can name it now. It's it's official. So we first looked at the category. So I was super bullish on companies that let you hire internationally. So specifically, like, how to hire in the Philippines, Pines, and LatAm. And you know this. Why why were you that wet inside you had? Like kinda scar tissue. Like, dude, you came to my office. I remember you you came to my office in San Francisco when I was doing Bebo and you were like, what's your burn rate? Which, again, is like a question nobody asked somebody else out loud. It's like, you know, that's, like, asking somebody that's asking a woman their weight. Like, ask a founder their burn rate. That's the other thing. In my head, I was like, that's bubbly. You had a bubbly burn, man. And I was like,

So it was in a cat so this one was not created. Are you gonna name it? Yeah. Yeah. We can name it now. It's it's official. So we first looked at the category. So I was super bullish on companies that let you hire internationally. So specifically, like, how to hire in the Philippines, Pines, and LatAm. And you know this. Why why were you that wet inside you had? Like kinda scar tissue. Like, dude, you came to my office. I remember you you came to my office in San Francisco when I was doing Bebo and you were like, what's your burn rate? Which, again, is like a question nobody asked somebody else out loud. It's like, you know, that's, like, asking somebody that's asking a woman their weight. Like, ask a founder their burn rate. That's the other thing. In my head, I was like, that's bubbly. You had a bubbly burn, man. And I was like,

51:47

three million a year. And that's what we were we were basically a startup that was burning three million a year pre product market fit. That's what it called. We had we basically had a team of engineers. So we had, like, you know, I don't know. Ten to twelve. Ten to twelve engineers. It's like two hundred two hundred. Two hundred I think we're doing, like, two hundred and forty thousand a month in Burn. So you get, like and that's Netburns. Does that mean no does that assume no revenue?

three million a year. And that's what we were we were basically a startup that was burning three million a year pre product market fit. That's what it called. We had we basically had a team of engineers. So we had, like, you know, I don't know. Ten to twelve. Ten to twelve engineers. It's like two hundred two hundred. Two hundred I think we're doing, like, two hundred and forty thousand a month in Burn. So you get, like and that's Netburns. Does that mean no does that assume no revenue?

52:08

We had revenue from one of our projects, but, like, no, I was just saying, like, the overall bill. So,

We had revenue from one of our projects, but, like, no, I was just saying, like, the overall bill. So,

52:15

So we basically, you hire ten people that are two hundred thousand each. You're doing two two million plus you pay rent, plus you have your cloud bills, plus you have whatever else.

So we basically, you hire ten people that are two hundred thousand each. You're doing two two million plus you pay rent, plus you have your cloud bills, plus you have whatever else.

52:23

And,

And,

52:24

so that was really expensive. And those were all Silicon Valley engineers, and they were below markets. So those people they're working for us for two hundred k, they could've been making four hundred, five hundred k at Facebook, but they wanted to be a part of a startup.

so that was really expensive. And those were all Silicon Valley engineers, and they were below markets. So those people they're working for us for two hundred k, they could've been making four hundred, five hundred k at Facebook, but they wanted to be a part of a startup.

52:36

So I did that, and it was very stressful to have a very high burn rate.

So I did that, and it was very stressful to have a very high burn rate.

52:40

For a company. Like, I just didn't like it, but I didn't know any better at the time. And then afterwards as I get a little more savvy, like, with our e comm biz,

For a company. Like, I just didn't like it, but I didn't know any better at the time. And then afterwards as I get a little more savvy, like, with our e comm biz,

52:48

we'll do probably

we'll do probably

52:50

Some were, like, a little under twenty million this year in revenue.

Some were, like, a little under twenty million this year in revenue.

52:54

We're profitable because sixty five percent of our team is overseas.

We're profitable because sixty five percent of our team is overseas.

52:58

So we have our, like, our our data analysis person, Argentina, our designer, India, our customer service, Philippines, are the person who's running our whole

So we have our, like, our our data analysis person, Argentina, our designer, India, our customer service, Philippines, are the person who's running our whole

53:07

wholesale channel, like, built it from scratch. It did not exist. And now it's like a new revenue unit in the Philippines. And we did the same thing with milk road. We were profitable with milk road. From day one, like, I remember coming to your office at the hustle and you had, like, I don't know, fifteen people running around there in San Francisco and, like, that's a bunch of San Francisco issues. They have to go home and pay six thousand dollar rent. So you gotta pay them money. And for us, we had one person in the US for milk road, and we had everybody else in beans. And so it was, again, lean mean profitable machine. And I was like, oh,

wholesale channel, like, built it from scratch. It did not exist. And now it's like a new revenue unit in the Philippines. And we did the same thing with milk road. We were profitable with milk road. From day one, like, I remember coming to your office at the hustle and you had, like, I don't know, fifteen people running around there in San Francisco and, like, that's a bunch of San Francisco issues. They have to go home and pay six thousand dollar rent. So you gotta pay them money. And for us, we had one person in the US for milk road, and we had everybody else in beans. And so it was, again, lean mean profitable machine. And I was like, oh,

53:36

not just is this cost savings. Like, if you hire some of the Philippines, they're basically ten cheaper than the US. So, like, you know, you can hire somebody in the Philippines for a thousand dollars a month. So twelve thousand in a year. With that same person, the US will cost you eighty to a hundred twenty k.

not just is this cost savings. Like, if you hire some of the Philippines, they're basically ten cheaper than the US. So, like, you know, you can hire somebody in the Philippines for a thousand dollars a month. So twelve thousand in a year. With that same person, the US will cost you eighty to a hundred twenty k.

53:51

And these are skilled people. Like, in Latin, I'm, like, the guy we have doing our data stuff. He's, like, and, you know, got his MBA Like, they're these are highly educated, highly. You know, he's like a wizard with, like, you know, power BI and looker and all these, like, data tools that I I couldn't even start to use. Do you get to know? Yeah. Yeah. Of course. They are talking to him all the time. The one good thing is, especially with the Philippines,

And these are skilled people. Like, in Latin, I'm, like, the guy we have doing our data stuff. He's, like, and, you know, got his MBA Like, they're these are highly educated, highly. You know, he's like a wizard with, like, you know, power BI and looker and all these, like, data tools that I I couldn't even start to use. Do you get to know? Yeah. Yeah. Of course. They are talking to him all the time. The one good thing is, especially with the Philippines,

54:11

this sounds terrible. But I'm gonna say it anyways because it's honest.

this sounds terrible. But I'm gonna say it anyways because it's honest.

54:17

I hate managing people, and I love hiring people in the Philippines because they need so little management.

I hate managing people, and I love hiring people in the Philippines because they need so little management.

54:21

Like, I Why does that sound horrible? What have I missed there?

Like, I Why does that sound horrible? What have I missed there?

54:25

Because I think what people want is for you to be like, I'm a good manager and I talk to white people, and I'm like, dude, it's fucking great. I only talk, like, first half of my assistant, I only talked to her on Fridays.

Because I think what people want is for you to be like, I'm a good manager and I talk to white people, and I'm like, dude, it's fucking great. I only talk, like, first half of my assistant, I only talked to her on Fridays.

54:34

And people are like, well, that's kinda mean. Or, like, it's great. They don't want one on ones in, career trajectory coaching, and they don't want, like,

And people are like, well, that's kinda mean. Or, like, it's great. They don't want one on ones in, career trajectory coaching, and they don't want, like,

54:41

like, the same, like, in San Francisco, I had in San Francisco eight direct reports. That's eight weekly one on ones I had to do.

like, the same, like, in San Francisco, I had in San Francisco eight direct reports. That's eight weekly one on ones I had to do.

54:48

I've had essentially eight hours out of the hundred sixty hours a week that, you know, that that they have that I'm like,

I've had essentially eight hours out of the hundred sixty hours a week that, you know, that that they have that I'm like,

54:55

you know,

you know,

54:56

I'm spending doing, basically, like, touchy feely stuff, which is fine. I understand it, but it's really nice when you don't have to do that because it's not the baseline expectation.

I'm spending doing, basically, like, touchy feely stuff, which is fine. I understand it, but it's really nice when you don't have to do that because it's not the baseline expectation.

55:03

There's a bunch of roles where you don't want someone who's entirely ambitious, like, with an assistant. It's like, you don't want someone that's, like, I don't want to give you all these other opportunities. I want you to be great at this thing and not bail. Like, I I don't I this is what I need. This is the tool that I need, and I want you to be that. I don't want to have to promote you tons and tons of times. I've hired a couple of people, for, like, our holdco, basically.

There's a bunch of roles where you don't want someone who's entirely ambitious, like, with an assistant. It's like, you don't want someone that's, like, I don't want to give you all these other opportunities. I want you to be great at this thing and not bail. Like, I I don't I this is what I need. This is the tool that I need, and I want you to be that. I don't want to have to promote you tons and tons of times. I've hired a couple of people, for, like, our holdco, basically.

55:28

And

And

55:29

They're they're cool. They're they're they live in San Francisco. They're awesome. They're they're super motivated to work with me. I'm like, great. What do you want? Like, I wanna be you. And I'm like, wait, what? And then I'm like, cool. Like, you know, someday they're like, yeah. But I'm also spinning up my own newsletter, my own podcast, my own investment arm, like, I'm like, okay. Well,

They're they're cool. They're they're they live in San Francisco. They're awesome. They're they're super motivated to work with me. I'm like, great. What do you want? Like, I wanna be you. And I'm like, wait, what? And then I'm like, cool. Like, you know, someday they're like, yeah. But I'm also spinning up my own newsletter, my own podcast, my own investment arm, like, I'm like, okay. Well,

55:44

Like,

Like,

55:44

that's great. You could do that, but you that makes for kind of a shitty person to hire onto my team because, like,

that's great. You could do that, but you that makes for kind of a shitty person to hire onto my team because, like,

55:50

part of being on this team is being down for our mission, not like your own mission necessarily. And I totally get if you wanna go to your own mission, but you gotta go do that on your own. You don't get you don't get to have both.

part of being on this team is being down for our mission, not like your own mission necessarily. And I totally get if you wanna go to your own mission, but you gotta go do that on your own. You don't get you don't get to have both.

56:00

You know, at the same exact time. You could do one and get mentored for a bit and then go do your own, but you can't do it at the exact same time. And so it has been very nice to have people that are just like,

You know, at the same exact time. You could do one and get mentored for a bit and then go do your own, but you can't do it at the exact same time. And so it has been very nice to have people that are just like,

56:09

they, like, literally, like, our our management style is they log in. They say log in in. Here's what I'm doing today.

they, like, literally, like, our our management style is they log in. They say log in in. Here's what I'm doing today.

56:15

If you have any adjustments here, you say something. If not, you just Don't say anything? At the end, they say, log in off. Here's what I got done today. Here's everything I did. Here's the files. Here's the here's the info. Logging off. So how much are you spending now, hon, on these on these folks?

If you have any adjustments here, you say something. If not, you just Don't say anything? At the end, they say, log in off. Here's what I got done today. Here's everything I did. Here's the files. Here's the here's the info. Logging off. So how much are you spending now, hon, on these on these folks?

56:28

I mean, dude, I have, like,

I mean, dude, I have, like,

56:31

in my own companies, probably almost fifteen to twenty people that are international now. And so and what's the average salary?

in my own companies, probably almost fifteen to twenty people that are international now. And so and what's the average salary?

56:39

It ranges. So, like, on the low end, eight hundred I think about it month monthly because that's, like, when I push payroll, that's what it says. So, like, you know, eight hundred a month would be the the low end, and that's, like, I would say most common. So that's a customer support, personal assistant, things like that could be that low. And then,

It ranges. So, like, on the low end, eight hundred I think about it month monthly because that's, like, when I push payroll, that's what it says. So, like, you know, eight hundred a month would be the the low end, and that's, like, I would say most common. So that's a customer support, personal assistant, things like that could be that low. And then,

56:54

the higher roles will be, like,

the higher roles will be, like,

56:57

twenty five hundred to three thousand. And then there's one guy who's just amazing, and I've promoted him twice now. Now he gets paid like a US employee because he makes the impact of somebody who's like driving a ton of growth. I'm like, oh, great. Like, you keep getting rewarded. You're

twenty five hundred to three thousand. And then there's one guy who's just amazing, and I've promoted him twice now. Now he gets paid like a US employee because he makes the impact of somebody who's like driving a ton of growth. I'm like, oh, great. Like, you keep getting rewarded. You're

57:10

At some point, you break break through where you're if you're driving growth, you get rewarded for driving growth. And you also I got an email. You you have a course on this now too.

At some point, you break break through where you're if you're driving growth, you get rewarded for driving growth. And you also I got an email. You you have a course on this now too.

57:18

I work course on the personal assistant side. Yeah. I just created the it's not even a course actually. It's just, I don't, like, I don't go and teach it. It's just a system. It's like, yo, basically, the best hire I made this year was I hired my personal assistant.

I work course on the personal assistant side. Yeah. I just created the it's not even a course actually. It's just, I don't, like, I don't go and teach it. It's just a system. It's like, yo, basically, the best hire I made this year was I hired my personal assistant.

57:30

And I had thought,

And I had thought,

57:32

okay, personal assistant is,

okay, personal assistant is,

57:35

you know, personal assistance, like, for rich people, for, like, mega it's, like, for Jeff Bezos. It's, like, mega busy, mega rich,

you know, personal assistance, like, for rich people, for, like, mega it's, like, for Jeff Bezos. It's, like, mega busy, mega rich,

57:41

and, also was like, I don't wanna have to tell somebody what to do all the time. Like, that sounds like it's own pain in the ass to come up with shit to do. And then I heard a few friends talk about theirs and I was like, Maybe I'm wrong. Let me open my mind to the possibility that I'm wrong about this. Three people tell me three people that I trust tell me that it's like been a huge game changer for them. Let me try it. Send it to me. I wanna use it. I I I'm gonna use that. I basically created the whole thing last week. And I was like, here's my system. So for example, like, here's my my email system. Like, I used to be terrible with email. And now my email system's like super organized on top of shit. Here's exactly what I do. Here's the exact scope of work. Here's how here's how it works. I just texted Ben. I goes, I said send it to me. Yeah.

and, also was like, I don't wanna have to tell somebody what to do all the time. Like, that sounds like it's own pain in the ass to come up with shit to do. And then I heard a few friends talk about theirs and I was like, Maybe I'm wrong. Let me open my mind to the possibility that I'm wrong about this. Three people tell me three people that I trust tell me that it's like been a huge game changer for them. Let me try it. Send it to me. I wanna use it. I I I'm gonna use that. I basically created the whole thing last week. And I was like, here's my system. So for example, like, here's my my email system. Like, I used to be terrible with email. And now my email system's like super organized on top of shit. Here's exactly what I do. Here's the exact scope of work. Here's how here's how it works. I just texted Ben. I goes, I said send it to me. Yeah.

58:18

And and so and we have, by the way, there's a, like, a funny offer we did with it. But I'll I'll explain the company that we ended up investing in. So I looked at all the ways you could do this. I'd done all of them. So you can hire direct if you wanna hire somebody internationally, you could basically have three options. You hire direct.

And and so and we have, by the way, there's a, like, a funny offer we did with it. But I'll I'll explain the company that we ended up investing in. So I looked at all the ways you could do this. I'd done all of them. So you can hire direct if you wanna hire somebody internationally, you could basically have three options. You hire direct.

58:31

So you hire somebody on, like, a job board

So you hire somebody on, like, a job board

58:35

Upwork, online job, something like that. Upside, it's basically free. You just pay the software subscription, like, in our ninety nine bucks a month. So, you know, you pay a thousand dollars for the year to be to be a pro member on there. Downside, you have to do all the hiring, vetting, training, sifting through candidates yourself. Like, you put up, hey, I need a customer support person or a personal assistant. You're gonna get two hundred applications and, like, good luck trying to find somebody good.

Upwork, online job, something like that. Upside, it's basically free. You just pay the software subscription, like, in our ninety nine bucks a month. So, you know, you pay a thousand dollars for the year to be to be a pro member on there. Downside, you have to do all the hiring, vetting, training, sifting through candidates yourself. Like, you put up, hey, I need a customer support person or a personal assistant. You're gonna get two hundred applications and, like, good luck trying to find somebody good.

58:57

You could also go on the high end and use, like, a managed service. So this is things like,

You could also go on the high end and use, like, a managed service. So this is things like,

59:02

growth assistant or Athena,

growth assistant or Athena,

59:04

they're great. They do the they do the vetting for you, but

they're great. They do the they do the vetting for you, but

59:08

there's this huge upcharge. So those guys charge you three grand a month.

there's this huge upcharge. So those guys charge you three grand a month.

59:12

For somebody that actually costs eight hundred dollars a month. So you're paying an you're paying three x the price or more

For somebody that actually costs eight hundred dollars a month. So you're paying an you're paying three x the price or more

59:18

every single month forever. I saw bigger those companies. How big's Athena? I heard they're huge. They're big. And they're big because this is like a huge ARR thing for them, and people don't really know better. People don't really realize, like, you didn't have to pay triple the price every single month. And so that's like, you know, one path. And they're but they're good at what they do. I've tried them. Yeah. I've tried a bunch of these.

every single month forever. I saw bigger those companies. How big's Athena? I heard they're huge. They're big. And they're big because this is like a huge ARR thing for them, and people don't really know better. People don't really realize, like, you didn't have to pay triple the price every single month. And so that's like, you know, one path. And they're but they're good at what they do. I've tried them. Yeah. I've tried a bunch of these.

59:37

The one I like the best was the one we ended up investing in, which is sheppard people have probably heard of Shepard before. I think the URL support shepherd dot com.

The one I like the best was the one we ended up investing in, which is sheppard people have probably heard of Shepard before. I think the URL support shepherd dot com.

59:44

And why I like Shepard was it's kinda best about it. So they do the, like, filtering screening, background checks, all that stuff. So basically, you just say, I want a personal assistant. They present you three great candidates. So they present you five great candidates. For you. And they're they're filtered, they're checked, and they're basically, like, these are the best of the best. So they save your shit ton of time, which is, like, as any business owner, you kind of need that. And the other side, you don't have to pay the monthly up charge. So they'll say, great.

And why I like Shepard was it's kinda best about it. So they do the, like, filtering screening, background checks, all that stuff. So basically, you just say, I want a personal assistant. They present you three great candidates. So they present you five great candidates. For you. And they're they're filtered, they're checked, and they're basically, like, these are the best of the best. So they save your shit ton of time, which is, like, as any business owner, you kind of need that. And the other side, you don't have to pay the monthly up charge. So they'll say, great.

01:00:09

Here's, you know, you can make the hire directly, and all you pay is the one time finder's fee for us having found you the candidate. And so it ends up being, you know,

Here's, you know, you can make the hire directly, and all you pay is the one time finder's fee for us having found you the candidate. And so it ends up being, you know,

01:00:18

ten to twenty times cheaper than these other ones in the long run because you just paid you know, the one time finder's fee. So I liked that model the best. I was like, I long term, I think this is the most sustainable because if I'm making in my business, like I did, fifth fifteen hires in an I want I don't wanna be paying,

ten to twenty times cheaper than these other ones in the long run because you just paid you know, the one time finder's fee. So I liked that model the best. I was like, I long term, I think this is the most sustainable because if I'm making in my business, like I did, fifth fifteen hires in an I want I don't wanna be paying,

01:00:32

like, this bloated cost every month from there on out. Or nor do I wanna do that? All that work myself. So that was the the business we ended up investing in

like, this bloated cost every month from there on out. Or nor do I wanna do that? All that work myself. So that was the the business we ended up investing in

01:00:40

supersonic on it. The the branding on their website. So it's support shepherd dot com. Yep. You you have to be one of the testimonials.

supersonic on it. The the branding on their website. So it's support shepherd dot com. Yep. You you have to be one of the testimonials.

01:00:47

You need a testy on there. But,

You need a testy on there. But,

01:00:50

it looks good. It it it's cute branding. So Marshall House is the guy who started it. Marshall, I've known on Marshall since she doesn't twelve, maybe. He's the type of guy who,

it looks good. It it it's cute branding. So Marshall House is the guy who started it. Marshall, I've known on Marshall since she doesn't twelve, maybe. He's the type of guy who,

01:01:00

whenever he does something, it's awesome. It looks cool. So, like, if you follow him on Instagram, on Twitter He's got showmanship.

whenever he does something, it's awesome. It looks cool. So, like, if you follow him on Instagram, on Twitter He's got showmanship.

01:01:07

He's got showmanship. He's got the juice. He's got the juice. So whenever, like, for example, I think he just bought a new house, and I'm, like, following the bill of the house. He also, like, He likes cars. So, like, I saw him, like, redecorate his garage. He owns, like, a boutique hotel. He did this, like, e commerce thing that was, like, super simple and actually, like, a really good, like, you know, a successful business, successful e com business that was just like, yep, it was like a phone case. And, like, you know, it was just that. And, like, when COVID came out, they came out with this little, like, hook thing, like, your captain hook. I was like, you can use this to open doors without having to touch the knob, like, peasant. I was like, dude, this guy's great. He just like he's like simple little businesses, and he runs all the the reason he did this is he ran his businesses using international hiring as his like workforce. So then he partnered with this guy in the Philippines opened up a a office on the ground there with a bunch of recruiters to do all the vetting on locally on the ground. He going to the Philippines? His business partner lives there and is has the the the office open there. So that's like how you that that you gotta commit if you're gonna do these types of things. And so He basically partnered with the guy who's doing that, and that's how they created Shepard. And it started off just like, you know, solving their own niche, but turns out, like, a lot of people have have this itch and so and myself included. So, So if he the I file I I've I've not used it, but I will. I will use it. I I would like to use I'm gonna I'm literally I just texted Ben. I'm I really actually want your course. I wanna figure out how you do this because I want this, and maybe I'll use these guys. But If his business is going so well, why would he sell a portion to you? Like, my head is I'm greedy. I'm like, get the fuck out of here because

He's got showmanship. He's got the juice. He's got the juice. So whenever, like, for example, I think he just bought a new house, and I'm, like, following the bill of the house. He also, like, He likes cars. So, like, I saw him, like, redecorate his garage. He owns, like, a boutique hotel. He did this, like, e commerce thing that was, like, super simple and actually, like, a really good, like, you know, a successful business, successful e com business that was just like, yep, it was like a phone case. And, like, you know, it was just that. And, like, when COVID came out, they came out with this little, like, hook thing, like, your captain hook. I was like, you can use this to open doors without having to touch the knob, like, peasant. I was like, dude, this guy's great. He just like he's like simple little businesses, and he runs all the the reason he did this is he ran his businesses using international hiring as his like workforce. So then he partnered with this guy in the Philippines opened up a a office on the ground there with a bunch of recruiters to do all the vetting on locally on the ground. He going to the Philippines? His business partner lives there and is has the the the office open there. So that's like how you that that you gotta commit if you're gonna do these types of things. And so He basically partnered with the guy who's doing that, and that's how they created Shepard. And it started off just like, you know, solving their own niche, but turns out, like, a lot of people have have this itch and so and myself included. So, So if he the I file I I've I've not used it, but I will. I will use it. I I would like to use I'm gonna I'm literally I just texted Ben. I'm I really actually want your course. I wanna figure out how you do this because I want this, and maybe I'll use these guys. But If his business is going so well, why would he sell a portion to you? Like, my head is I'm greedy. I'm like, get the fuck out of here because

01:02:38

I mean, obviously,

I mean, obviously,

01:02:39

we're gonna drive him a little bit or a lot of bit of traffic in the pod will. Is that the only reason why he would do this?

we're gonna drive him a little bit or a lot of bit of traffic in the pod will. Is that the only reason why he would do this?

01:02:47

Yeah. Basically, they don't spend any money on marketing,

Yeah. Basically, they don't spend any money on marketing,

01:02:51

at all. And so the way that it spreads is just word-of-mouth, people coming back, the other one is like entrepreneurs who have an audience saying saying the word. So they first did this with Nick, Hubert.

at all. And so the way that it spreads is just word-of-mouth, people coming back, the other one is like entrepreneurs who have an audience saying saying the word. So they first did this with Nick, Hubert.

01:03:03

And Nick drove Nick drove them a ton of business.

And Nick drove Nick drove them a ton of business.

01:03:05

Because Nick uses it, for all of his businesses. And so when he talks about it, they get a bunch of, they get a bunch of traffic. So I think he saw the success of that. And,

Because Nick uses it, for all of his businesses. And so when he talks about it, they get a bunch of, they get a bunch of traffic. So I think he saw the success of that. And,

01:03:15

Basically, you know, we have a a large audience now, like, through Twitter, through this pod, through other things. And so there's obviously a benefit of,

Basically, you know, we have a a large audience now, like, through Twitter, through this pod, through other things. And so there's obviously a benefit of,

01:03:22

I don't know, like, the brand association,

I don't know, like, the brand association,

01:03:24

like, as well as, like, you know, the the ability to reach, you know, reach a large audience that I think was appealing to him. But I bought in. I didn't get free shares. Right? Like, I bought, like, bought in to the to the equity pool. But agree with you. When you have a really good business, you're always hesitant. It has to be like the right fit. And so I think the other benefit was he listens to the pod. And so seem, you know, if you listen to this, you know how we think. If you could agree, it'd be like this person's great or this person's an idiot. You know if you wanna if you would wanna do business with them. If you've listened to the pod regularly. You you you have a very good idea. There's no hiding our personalities on this. Do they have a MFM, like, coupon code, a coupon? Coupon.

like, as well as, like, you know, the the ability to reach, you know, reach a large audience that I think was appealing to him. But I bought in. I didn't get free shares. Right? Like, I bought, like, bought in to the to the equity pool. But agree with you. When you have a really good business, you're always hesitant. It has to be like the right fit. And so I think the other benefit was he listens to the pod. And so seem, you know, if you listen to this, you know how we think. If you could agree, it'd be like this person's great or this person's an idiot. You know if you wanna if you would wanna do business with them. If you've listened to the pod regularly. You you you have a very good idea. There's no hiding our personalities on this. Do they have a MFM, like, coupon code, a coupon? Coupon.

01:03:58

So if you go to my website, if you go to shampers dot com slash remote assistant, basically here's what I got them to do, which is better than a coupon thing. So I was like, alright. You wanna do the personal assistant thing the way I did, I was like, alright, here's my systems. Two hundred fifty bucks. You get the whole, like, all the templates, all the thing or whatever. But I was like, I only wanna make money from people who don't take action. And so here's here's how it works. Basically, if you just buy the course, you don't actually hire an assistant,

So if you go to my website, if you go to shampers dot com slash remote assistant, basically here's what I got them to do, which is better than a coupon thing. So I was like, alright. You wanna do the personal assistant thing the way I did, I was like, alright, here's my systems. Two hundred fifty bucks. You get the whole, like, all the templates, all the thing or whatever. But I was like, I only wanna make money from people who don't take action. And so here's here's how it works. Basically, if you just buy the course, you don't actually hire an assistant,

01:04:21

I keep your money. But if you actually go to Shepard and you hire your assistant,

I keep your money. But if you actually go to Shepard and you hire your assistant,

01:04:25

then Shepard will give you two x the money back. So, basically, you pay two fifty. You'll get five hundred dollars. If you actually take the action and go higher. And I was like, that's kind of a no brainer offer. I was like, Marshall, we gotta do this. Like, do this where if people want their own assistant,

then Shepard will give you two x the money back. So, basically, you pay two fifty. You'll get five hundred dollars. If you actually take the action and go higher. And I was like, that's kind of a no brainer offer. I was like, Marshall, we gotta do this. Like, do this where if people want their own assistant,

01:04:39

And they actually go, like, take their action and go forward with it, pay them back, not just what they paid for the the system, pay them double because,

And they actually go, like, take their action and go forward with it, pay them back, not just what they paid for the the system, pay them double because,

01:04:46

I bet a bunch of people are just not gonna take action, but who cares? Like, I want the people who who will take action to be rewarded for doing so. And so that's a pretty pretty sweet deal. Basically, it's like a actually get my system for free plus you make an extra two fifty dollars if you, if you actually go go forward with it, make your hire. So first, I want if you're into this shit, I have no stake in this, by the way. But go to support Shepard. Now I do want them to sign up because here's what I want. I want you to report back, and I wanna hear if this whole influencer buys companies thing actually

I bet a bunch of people are just not gonna take action, but who cares? Like, I want the people who who will take action to be rewarded for doing so. And so that's a pretty pretty sweet deal. Basically, it's like a actually get my system for free plus you make an extra two fifty dollars if you, if you actually go go forward with it, make your hire. So first, I want if you're into this shit, I have no stake in this, by the way. But go to support Shepard. Now I do want them to sign up because here's what I want. I want you to report back, and I wanna hear if this whole influencer buys companies thing actually

01:05:18

is

is

01:05:19

Good. I wanna so I want I want the results to be reported back in like a month.

Good. I wanna so I want I want the results to be reported back in like a month.

01:05:23

And so I am curious to see, like, what the demand is. I bet it's gonna be quite good. Number two, what I'm curious to see is if you like this.

And so I am curious to see, like, what the demand is. I bet it's gonna be quite good. Number two, what I'm curious to see is if you like this.

01:05:31

I don't know if you're gonna like it or not. I can see it going at fifty fifty either way. So far, how do you feel? I mean, look, if this deal works, then there's, like, the greatest thing I've ever heard.

I don't know if you're gonna like it or not. I can see it going at fifty fifty either way. So far, how do you feel? I mean, look, if this deal works, then there's, like, the greatest thing I've ever heard.

01:05:41

This is already a successful company. I already religious about hiring internationally anyways personally in my own businesses. It's like, I didn't have to be convinced that this is a good idea. Like, I already knew this is a good idea. The question was, am I gonna start my own of these? Or should I invest the one that's already working that I like, that I use? And I was like, okay. Cool. Let me just do the second one. That seems like way less work, you know, to do that. So I think this one is kind of a no brainer in that it's kind of a proven business.

This is already a successful company. I already religious about hiring internationally anyways personally in my own businesses. It's like, I didn't have to be convinced that this is a good idea. Like, I already knew this is a good idea. The question was, am I gonna start my own of these? Or should I invest the one that's already working that I like, that I use? And I was like, okay. Cool. Let me just do the second one. That seems like way less work, you know, to do that. So I think this one is kind of a no brainer in that it's kind of a proven business.

01:06:08

I am a genuine believer

I am a genuine believer

01:06:09

in it. And whether we actually drive extra traffic to them or not, I think is sort of, like,

in it. And whether we actually drive extra traffic to them or not, I think is sort of, like,

01:06:14

I don't know, like, I, obviously, for them, they want that. Then, and I would like that too. But I, for me, it was already say

I don't know, like, I, obviously, for them, they want that. Then, and I would like that too. But I, for me, it was already say

01:06:19

it was already What percentage are you is that too much to ask or to review? Yeah. I wanna disclose that here because I think, you know, it's their business. I don't wanna I don't wanna give that away too much, but, you know, it's a a good chunk.

it was already What percentage are you is that too much to ask or to review? Yeah. I wanna disclose that here because I think, you know, it's their business. I don't wanna I don't wanna give that away too much, but, you know, it's a a good chunk.

01:06:31

I think, but, do you think they'll ever sell the company, or do you make your money just through dividends? Yeah. Just dividends. Like, it's a profitable business,

I think, but, do you think they'll ever sell the company, or do you make your money just through dividends? Yeah. Just dividends. Like, it's a profitable business,

01:06:38

just pays out dividends. Like, I got our first dividend check yesterday. It's awesome.

just pays out dividends. Like, I got our first dividend check yesterday. It's awesome.

01:06:43

You did? You got one already? Yeah. It was fantastic.

You did? You got one already? Yeah. It was fantastic.

01:06:46

This is gonna be your c's candy maybe. I mean, if this works out, that's exciting. I'm curious to see if you're gonna like this because

This is gonna be your c's candy maybe. I mean, if this works out, that's exciting. I'm curious to see if you're gonna like this because

01:06:54

On one hand, I could actually see you loving this because you get to spend time seeing how things work, and you get to use your skill set, which is content to tell people about it. Like, this segment that we just didn't I'm actually interested. I wanna keep talking about this just because I wanna hear the story behind it. I think that's interesting. And so it's kind of a win win in that regard. But I'm curious if you're gonna enjoy all the due diligence, like, when talked to Andrew Wilkinson. He actually, I don't think, does a lot of the due due diligence. He's got a team to do that. If you are able to pull that off, I think you'll be

On one hand, I could actually see you loving this because you get to spend time seeing how things work, and you get to use your skill set, which is content to tell people about it. Like, this segment that we just didn't I'm actually interested. I wanna keep talking about this just because I wanna hear the story behind it. I think that's interesting. And so it's kind of a win win in that regard. But I'm curious if you're gonna enjoy all the due diligence, like, when talked to Andrew Wilkinson. He actually, I don't think, does a lot of the due due diligence. He's got a team to do that. If you are able to pull that off, I think you'll be

01:07:20

in a win situation.

in a win situation.

01:07:23

So as long as you like like doing that Yeah. Let me try it with two or three. This one I knew was a a slam dunk because I'm just like, just a total believer in it. What's gonna be interesting is what happens with

So as long as you like like doing that Yeah. Let me try it with two or three. This one I knew was a a slam dunk because I'm just like, just a total believer in it. What's gonna be interesting is what happens with

01:07:33

ones that aren't, like, perfectly in my zone of, like, I get it. I used it. I believe in it. Like, it's like this one was like bull's eye. I don't expect every business to be exactly bull's eye. So the question is what happens when it's not exactly? Is it still fun? I still believe? Do I am I still willing to talk about it? Like, this one, I'm willing to talk about because I'm like, I literally wouldn't have my e com business work the way it does or milk road worked the way it did if I didn't use the strategy. So I'm like, I could talk about that. Now what happens when it's, like, one degree separated from that? Am I still gonna wanna to to tell a story on it. Maybe it's not even that interesting story. I'm not gonna do it. Like, I'm not gonna come on this podcast and bore everybody with, like, a story that's not that great. So I can't I can't commit to that yet, but I don't know if somebody wants me to buy,

ones that aren't, like, perfectly in my zone of, like, I get it. I used it. I believe in it. Like, it's like this one was like bull's eye. I don't expect every business to be exactly bull's eye. So the question is what happens when it's not exactly? Is it still fun? I still believe? Do I am I still willing to talk about it? Like, this one, I'm willing to talk about because I'm like, I literally wouldn't have my e com business work the way it does or milk road worked the way it did if I didn't use the strategy. So I'm like, I could talk about that. Now what happens when it's, like, one degree separated from that? Am I still gonna wanna to to tell a story on it. Maybe it's not even that interesting story. I'm not gonna do it. Like, I'm not gonna come on this podcast and bore everybody with, like, a story that's not that great. So I can't I can't commit to that yet, but I don't know if somebody wants me to buy,

01:08:14

you know, a minority taking their business, hit me up. Let's see. Let's see what happens. I'm gonna try two of three of these and see see how it goes. Was there anything,

you know, a minority taking their business, hit me up. Let's see. Let's see what happens. I'm gonna try two of three of these and see see how it goes. Was there anything,

01:08:21

that you learned looking at the twenty four other than what you said about the, like, fix me shit? Like, was there anything

that you learned looking at the twenty four other than what you said about the, like, fix me shit? Like, was there anything

01:08:28

any other revelations, not necessarily about what they had wrong with them, or but maybe what they had right with them, any coming hours between the winners,

any other revelations, not necessarily about what they had wrong with them, or but maybe what they had right with them, any coming hours between the winners,

01:08:36

Yeah.

Yeah.

01:08:37

Yeah, definitely. I would say that

Yeah, definitely. I would say that

01:08:39

the,

the,

01:08:43

The businesses that I was most interested in were ones that had a clear,

The businesses that I was most interested in were ones that had a clear,

01:08:51

a clear sales model, I would say.

a clear sales model, I would say.

01:08:53

So

So

01:08:55

they knew how they were gonna get their customers now and in the future.

they knew how they were gonna get their customers now and in the future.

01:08:59

And,

And,

01:09:01

I I don't wanna say moat because it's like, you're just trying to be Warren Buffett. Like, it's not like it's not that they had a moat, but they had, you know, either recurring revenue

I I don't wanna say moat because it's like, you're just trying to be Warren Buffett. Like, it's not like it's not that they had a moat, but they had, you know, either recurring revenue

01:09:08

or they had something that was like, they're they're actually the category leader. They're the go to leader and that there's some reason why they're not just gonna get copied into oblivion by everybody else. Maybe it's Maybe they have operational advantage. Maybe they What what's shepherds? I mean, I think branding is actually,

or they had something that was like, they're they're actually the category leader. They're the go to leader and that there's some reason why they're not just gonna get copied into oblivion by everybody else. Maybe it's Maybe they have operational advantage. Maybe they What what's shepherds? I mean, I think branding is actually,

01:09:24

that separates them here. I think that's that they they look cool. Is there anything else? Yeah. I think Shepard's, real advantage is that they're, they picked a business model that's actually more customer friendly. Like I said, so, like,

that separates them here. I think that's that they they look cool. Is there anything else? Yeah. I think Shepard's, real advantage is that they're, they picked a business model that's actually more customer friendly. Like I said, so, like,

01:09:36

If your two other options are, spend a bunch of time, have a bunch of uncertainty, hire somebody unvetted,

If your two other options are, spend a bunch of time, have a bunch of uncertainty, hire somebody unvetted,

01:09:42

and you save a little bit of money, or

and you save a little bit of money, or

01:09:44

pay a three x monthly upcharge. But you're kinda nuts to do the three x monthly upcharge for a long period

pay a three x monthly upcharge. But you're kinda nuts to do the three x monthly upcharge for a long period

01:09:49

of time, especially if you're gonna hire multiple roles that eventually in your company, just not a sustainable path. So to me,

of time, especially if you're gonna hire multiple roles that eventually in your company, just not a sustainable path. So to me,

01:09:55

support Shepherd's choice on the business model separated them from the current competitors. Now somebody else could try to do it, but what are they gonna have to do? They're gonna have to go set

support Shepherd's choice on the business model separated them from the current competitors. Now somebody else could try to do it, but what are they gonna have to do? They're gonna have to go set

01:10:03

Boots on the ground in the Philippines and in LatAm and really be good at rec you know, recruiting recruiters who are then gonna recruit the talent to actually deliver on these roles. And hire high quality people because they they don't really, like, the money's not made in your first hire. The money's made when you're, like, you see the light and you come back to them for your next six hires. Like, what I did with e commerce, like, I started with customer support. And I was like, cool. I need somebody could do inventory forecasting. People in the US really expensive for that. Honey, you know, a hundred forty k for that that role here. Could I find somebody overseas that could do infantry forecasting? Can I find somebody that could do can run our Amazon, ads? Can I find somebody that could do wholesale as a channel? Like, can I find people that do influencer? Like, you start to be like, oh, wait. This isn't just about what it used to be, which was like VA's

Boots on the ground in the Philippines and in LatAm and really be good at rec you know, recruiting recruiters who are then gonna recruit the talent to actually deliver on these roles. And hire high quality people because they they don't really, like, the money's not made in your first hire. The money's made when you're, like, you see the light and you come back to them for your next six hires. Like, what I did with e commerce, like, I started with customer support. And I was like, cool. I need somebody could do inventory forecasting. People in the US really expensive for that. Honey, you know, a hundred forty k for that that role here. Could I find somebody overseas that could do infantry forecasting? Can I find somebody that could do can run our Amazon, ads? Can I find somebody that could do wholesale as a channel? Like, can I find people that do influencer? Like, you start to be like, oh, wait. This isn't just about what it used to be, which was like VA's

01:10:45

equals low cost labor. Now it's like, dude, they're pretty talented people that could do these things. They got three or four years of experience doing that at another company.

equals low cost labor. Now it's like, dude, they're pretty talented people that could do these things. They got three or four years of experience doing that at another company.

01:10:53

And so you're able to just pluck from the remote

And so you're able to just pluck from the remote

01:10:55

talent pool versus just your local talent pool. Dude, I'm excited to see how this turns out. At Hampton, do you guys have any overseas people yet or no?

talent pool versus just your local talent pool. Dude, I'm excited to see how this turns out. At Hampton, do you guys have any overseas people yet or no?

01:11:05

Yeah. Yeah. For sure. We have, like, the guy who made our website is overseas, and he's on staff. We have our accounting folks, the who, like,

Yeah. Yeah. For sure. We have, like, the guy who made our website is overseas, and he's on staff. We have our accounting folks, the who, like,

01:11:15

the the they're called fuel finance. They're overseas.

the the they're called fuel finance. They're overseas.

01:11:18

If you go to,

If you go to,

01:11:20

like, we have this whole back end thing built where people can log in. It was built by a guy in Hong Kong.

like, we have this whole back end thing built where people can log in. It was built by a guy in Hong Kong.

01:11:26

Yeah, we have a ton of overseas, and Marshall is a member. And so we're gonna actually thinking about starting to use them for some data analytics stuff. So, yeah, like, the fun is all a lot of overseas stuff. When I was using, for are you coming? A lot of ecomm people use agencies.

Yeah, we have a ton of overseas, and Marshall is a member. And so we're gonna actually thinking about starting to use them for some data analytics stuff. So, yeah, like, the fun is all a lot of overseas stuff. When I was using, for are you coming? A lot of ecomm people use agencies.

01:11:38

I

I

01:11:39

I'll hire an agency and then they, like, they're like, great. Let's add can you add these three people to Slack and all of their names?

I'll hire an agency and then they, like, they're like, great. Let's add can you add these three people to Slack and all of their names?

01:11:46

Yeah. And I'm just like, So, like, for example,

Yeah. And I'm just like, So, like, for example,

01:11:48

design pickle. I think is like a ten million dollar a year business to basically, like, design, unlimited designer on demand.

design pickle. I think is like a ten million dollar a year business to basically, like, design, unlimited designer on demand.

01:11:54

We tried them out for a little bit. Every single designers in the Philippines.

We tried them out for a little bit. Every single designers in the Philippines.

01:11:58

Then I hired this email marketing guy. I was like, oh, yeah, do store, email email marketing, it flows.

Then I hired this email marketing guy. I was like, oh, yeah, do store, email email marketing, it flows.

01:12:03

He's based in Colorado. Every employee is in the Philippines. I was like, okay. That's another one.

He's based in Colorado. Every employee is in the Philippines. I was like, okay. That's another one.

01:12:09

I hired a a website,

I hired a a website,

01:12:10

web dev shop. Yep. Owners in the US, entire teams in India.

web dev shop. Yep. Owners in the US, entire teams in India.

01:12:15

You know, another one that did the entire thing in Ukraine, and it's like it's so funny that people are basically this is now business model is basically like owner in the US does sales, fulfillment all done by it. And they're they're good. I'm not even saying this like a bad thing. Like, they're talented, but I'm like, wow. This is a whole business blueprint, a template that they could use to basically, like, make the margins work, for me. Where are you gonna go there? When are you going? When's the Philippines?

You know, another one that did the entire thing in Ukraine, and it's like it's so funny that people are basically this is now business model is basically like owner in the US does sales, fulfillment all done by it. And they're they're good. I'm not even saying this like a bad thing. Like, they're talented, but I'm like, wow. This is a whole business blueprint, a template that they could use to basically, like, make the margins work, for me. Where are you gonna go there? When are you going? When's the Philippines?

01:12:38

Yeah. Where do you when's neck beard nation going to the Philippines?

Yeah. Where do you when's neck beard nation going to the Philippines?

01:12:43

We should host the next live pod there.

We should host the next live pod there.

01:12:46

Do we have a following there? I have no idea. Unfortunately, I don't think we do. I don't think they give a shit.

Do we have a following there? I have no idea. Unfortunately, I don't think we do. I don't think they give a shit.

01:12:52

Dude, you gotta go there.

Dude, you gotta go there.

01:12:54

I've been on Philippines. It's awesome. Very good. I've never been. I'll I'll go tonight and tomorrow. I'm taking a fifteen hour road trip in my Tesla.

I've been on Philippines. It's awesome. Very good. I've never been. I'll I'll go tonight and tomorrow. I'm taking a fifteen hour road trip in my Tesla.

01:13:03

My first time doing it. We're gonna see if I love it or hate I'm gonna report back on Wednesday. Fifteen hour, you said?

My first time doing it. We're gonna see if I love it or hate I'm gonna report back on Wednesday. Fifteen hour, you said?

01:13:08

It normally takes twelve, but you have three hours for charging. Yeah. I did a charging road trip is horrible. Where are you going from? Where are you going to? How what's the distance?

It normally takes twelve, but you have three hours for charging. Yeah. I did a charging road trip is horrible. Where are you going from? Where are you going to? How what's the distance?

01:13:17

Austin to Saint Louis.

Austin to Saint Louis.

01:13:19

Okay. I'm gonna visit my family

Okay. I'm gonna visit my family

01:13:21

would you get the x or the y? Which one are you doing? X, long distance, three hundred fifty miles.

would you get the x or the y? Which one are you doing? X, long distance, three hundred fifty miles.

01:13:26

Is it a new one? Because the thing I screwed up was the one I rented on Touro was like five years old, and it just needed charging every ninety minutes. It was an awful experience.

Is it a new one? Because the thing I screwed up was the one I rented on Touro was like five years old, and it just needed charging every ninety minutes. It was an awful experience.

01:13:35

Well, how fast you go? I mean, it's like high wood. Right? So you're going, like, whatever seventy five miles an hour. I mean, I speed usually is. I mean, I'll I'll go eighty five or ninety. So let me see what's gonna happen. Crushes the battery.

Well, how fast you go? I mean, it's like high wood. Right? So you're going, like, whatever seventy five miles an hour. I mean, I speed usually is. I mean, I'll I'll go eighty five or ninety. So let me see what's gonna happen. Crushes the battery.

01:13:46

Absolutely crushed the battery. At least that that one that I had, it absolutely crushed it. We have to tear. We did a seven hour ride of self driving. Fourteen hours because we had to charge many times.

Absolutely crushed the battery. At least that that one that I had, it absolutely crushed it. We have to tear. We did a seven hour ride of self driving. Fourteen hours because we had to charge many times.

01:13:55

And by the way, you know, the charging thing, it's not like You can't just, like, charge, like, there's, like, certain charges that are fast and some that are slow. You know? Like, don't you just use the thing on the screen that, like, tells you what to do? Tells you where it tells you where the charges are. But I'm saying some of the charging stations

And by the way, you know, the charging thing, it's not like You can't just, like, charge, like, there's, like, certain charges that are fast and some that are slow. You know? Like, don't you just use the thing on the screen that, like, tells you what to do? Tells you where it tells you where the charges are. But I'm saying some of the charging stations

01:14:10

and some of the spots are fast chargers and some are slow. Like, there's a a Like, it's like a gas pump where one will fill it up in twice the speed as the other. So make sure when you do it, you know that. So you go only to the fast chargers, and none of the slow. The slow ones are Like, you you had to be like, I wanted to go watch a movie so that I could do this slow charge. No. I I used there's this app called a better route. I think it's called this guy.

and some of the spots are fast chargers and some are slow. Like, there's a a Like, it's like a gas pump where one will fill it up in twice the speed as the other. So make sure when you do it, you know that. So you go only to the fast chargers, and none of the slow. The slow ones are Like, you you had to be like, I wanted to go watch a movie so that I could do this slow charge. No. I I used there's this app called a better route. I think it's called this guy.

01:14:33

Like, has built this whole, like, thing just unrouting out people's electric charges. And so I'm gonna use that. Yeah. But my wife's my wife flying. And I was like, I'm driving. I wanna drive, but I wanna see what it's like. And so I'm driving, and I'm gonna report back on Wednesday to see how it feels. I did it. So I I'm gonna leave tonight. I'll get a few hours in and then tomorrow. That way, I can like, I play my life around this pod because I like

Like, has built this whole, like, thing just unrouting out people's electric charges. And so I'm gonna use that. Yeah. But my wife's my wife flying. And I was like, I'm driving. I wanna drive, but I wanna see what it's like. And so I'm driving, and I'm gonna report back on Wednesday to see how it feels. I did it. So I I'm gonna leave tonight. I'll get a few hours in and then tomorrow. That way, I can like, I play my life around this pod because I like

01:14:55

it's we record eleven my time. Like, can't arrive that morning. Otherwise, I'll be, like, tired. I won't have better research. Right. So I have to plan it. So I get there Tuesday night, but I need a full night's rest. I can, like, wake up and, like, research and shit. Do you plan your life around this pod? Yeah. For sure to the extent. Right? Like, you know,

it's we record eleven my time. Like, can't arrive that morning. Otherwise, I'll be, like, tired. I won't have better research. Right. So I have to plan it. So I get there Tuesday night, but I need a full night's rest. I can, like, wake up and, like, research and shit. Do you plan your life around this pod? Yeah. For sure to the extent. Right? Like, you know,

01:15:12

this is, this is the one unmissable appointment on my calendar. Everything else? Yeah. It's flexible. This is the one non flexible thing. It's no days off. I think, I mean, we've recorded on we've missed this video, so I guess we can't really say that right now. Well, it wasn't there, like, an issue? Yeah. We we had a sound issue, but, we were, like, no days off. People were, like, you missed last the last of them. That was like a technical error, but we've done, like, whatever the most recent holiday is, we're recording, whatever. I think we've done Christmas eve before. We we always record.

this is, this is the one unmissable appointment on my calendar. Everything else? Yeah. It's flexible. This is the one non flexible thing. It's no days off. I think, I mean, we've recorded on we've missed this video, so I guess we can't really say that right now. Well, it wasn't there, like, an issue? Yeah. We we had a sound issue, but, we were, like, no days off. People were, like, you missed last the last of them. That was like a technical error, but we've done, like, whatever the most recent holiday is, we're recording, whatever. I think we've done Christmas eve before. We we always record.

01:15:39

Big thanks to everybody who lists This is a fun thing for us to do. Thank you for listening.

Big thanks to everybody who lists This is a fun thing for us to do. Thank you for listening.

01:15:43

Yeah, this is like one of the one of the the dope parts of our life. And I think it's attracted a bunch of like,

Yeah, this is like one of the one of the the dope parts of our life. And I think it's attracted a bunch of like,

01:15:50

I mean neck beard neck beardation. Right? So it's attracted a bunch of people who's whose brain is weird of the way our brain is weird. And, I think that's a lot of fun. I wanna end with this. So I was at this I'll tell you a very, very, very quick story. I was at this LA tech meet up. First of all, our fans are that sounds weird, but our listeners

I mean neck beard neck beardation. Right? So it's attracted a bunch of people who's whose brain is weird of the way our brain is weird. And, I think that's a lot of fun. I wanna end with this. So I was at this I'll tell you a very, very, very quick story. I was at this LA tech meet up. First of all, our fans are that sounds weird, but our listeners

01:16:07

They come in all shapes and sizes, man. All colors.

They come in all shapes and sizes, man. All colors.

01:16:10

I, like, I love it. Like, I What does that mean? What are you trying to say there? Dude, like, I had this guy that looked like he was seven feet tall guy, like basketball player. And I thought he was, like, a famous guy and he comes up and goes, total man, and he gave me, like, you know, the black guy handshake of like Take your sense of black guy. You are a total man. Like, you didn't even need to say it, bro. We know. Yeah. Sure gave me like that. That's my handshake. You know what I'm saying? And, and then I had this, like, fifty five year old woman who was with her kid at the airport say what's up? And I just wanna say First of all, if you're a fan, thank you. And second of all, I can tell, like, walking by if someone listens or not because if they're wearing, like, Lululemon ABC pants or, like, if they look like they go to, like, Columbia, like, university

I, like, I love it. Like, I What does that mean? What are you trying to say there? Dude, like, I had this guy that looked like he was seven feet tall guy, like basketball player. And I thought he was, like, a famous guy and he comes up and goes, total man, and he gave me, like, you know, the black guy handshake of like Take your sense of black guy. You are a total man. Like, you didn't even need to say it, bro. We know. Yeah. Sure gave me like that. That's my handshake. You know what I'm saying? And, and then I had this, like, fifty five year old woman who was with her kid at the airport say what's up? And I just wanna say First of all, if you're a fan, thank you. And second of all, I can tell, like, walking by if someone listens or not because if they're wearing, like, Lululemon ABC pants or, like, if they look like they go to, like, Columbia, like, university

01:16:52

and they, like, make eye contact with you in a particular way, I could tell. And I would love for you to come and say, what's up? So long as it's, like, a quick, like, What's up? Total man? Like, you could say something to clothing in there. Here here's the etiquette. You come over,

and they, like, make eye contact with you in a particular way, I could tell. And I would love for you to come and say, what's up? So long as it's, like, a quick, like, What's up? Total man? Like, you could say something to clothing in there. Here here's the etiquette. You come over,

01:17:05

you

you

01:17:05

fist pound, not handshake, or hug, So get let's do nux. That's the way we do it. We're not trying to dip a little too too much, I'm not trying to be palm to palm with anybody. And so,

fist pound, not handshake, or hug, So get let's do nux. That's the way we do it. We're not trying to dip a little too too much, I'm not trying to be palm to palm with anybody. And so,

01:17:17

give me the nux You can say, you could reference it. You get no small boy stuff,

give me the nux You can say, you could reference it. You get no small boy stuff,

01:17:22

total man. You could use any of the any of the isms that you want. That just means

total man. You could use any of the any of the isms that you want. That just means

01:17:28

I know you, and I'm a I'll give you the head nod back. Like, yep. You're one of us. Take selfie together,

I know you, and I'm a I'll give you the head nod back. Like, yep. You're one of us. Take selfie together,

01:17:33

and then

and then

01:17:34

then we kind of, you know, we keep the show rolling from there. But here's the schtick that I need to announce to people. And they and we we gotta put this in every episode because

then we kind of, you know, we keep the show rolling from there. But here's the schtick that I need to announce to people. And they and we we gotta put this in every episode because

01:17:43

Often times, if they see me with my wife, they'll say what's up. If they see me with, like, my in laws or up to eat with friends, they won't say what's up. And every once in a while, they will. And

Often times, if they see me with my wife, they'll say what's up. If they see me with, like, my in laws or up to eat with friends, they won't say what's up. And every once in a while, they will. And

01:17:51

it makes me feel

it makes me feel

01:17:53

so cool. Oh my god. So the more people I'm with, the more I need you to be over the top with it. Yes. My wife doesn't listen to this podcast. She never heard a single episode. So she doesn't think this is cool. She thinks this is me playing video games up in the bedroom right now. So only when she sees someone come up in person,

so cool. Oh my god. So the more people I'm with, the more I need you to be over the top with it. Yes. My wife doesn't listen to this podcast. She never heard a single episode. So she doesn't think this is cool. She thinks this is me playing video games up in the bedroom right now. So only when she sees someone come up in person,

01:18:11

and then even, you know, I was with her mom there and they were like, wow, what? My dad was there. And he's like, He he my dad literally goes, he must have thought you're someone else.

and then even, you know, I was with her mom there and they were like, wow, what? My dad was there. And he's like, He he my dad literally goes, he must have thought you're someone else.

01:18:27

We are famous enough that, like, our friends and family actually understand.

We are famous enough that, like, our friends and family actually understand.

01:18:31

And so if you see us out there,

And so if you see us out there,

01:18:36

if we're with friends, you have to do it. That will make my day. I love the short thing. I was up to eat and,

if we're with friends, you have to do it. That will make my day. I love the short thing. I was up to eat and,

01:18:43

like, Three different guys. I mean, I thought e, I was at my coworkers, said what's up. And I played it off, like, oh, man. It can't go anywhere. You know what I mean?

like, Three different guys. I mean, I thought e, I was at my coworkers, said what's up. And I played it off, like, oh, man. It can't go anywhere. You know what I mean?

01:18:52

And in my head, I'm like I hope there's a fourth. I hope there's a fourth. It's so much fun.

And in my head, I'm like I hope there's a fourth. I hope there's a fourth. It's so much fun.

01:18:57

And my couple of workers were like, does this happen all the time? I'm like, you gotta say the most embarrassing version of this. So,

And my couple of workers were like, does this happen all the time? I'm like, you gotta say the most embarrassing version of this. So,

01:19:04

when we were selling the milk road, I went to meet up with the guy who bought it, Kendall, at at coffee shop. And we're at the coffee shop for a bit.

when we were selling the milk road, I went to meet up with the guy who bought it, Kendall, at at coffee shop. And we're at the coffee shop for a bit.

01:19:12

And I see someone kinda, like, looking Like, I think they recognize you, but I'm not sure. And I'm like, come over. Just come over right now because he doesn't listen to the podcast, and I'm trying to do this deal. And I'm like, I think it would help if he felt like

And I see someone kinda, like, looking Like, I think they recognize you, but I'm not sure. And I'm like, come over. Just come over right now because he doesn't listen to the podcast, and I'm trying to do this deal. And I'm like, I think it would help if he felt like

01:19:23

I'm a big deal. I was like, I think that'd be a little nice little touch. Yes. The guy doesn't come over. Right? So we go outside. We say, I say bye. He starts walking away.

I'm a big deal. I was like, I think that'd be a little nice little touch. Yes. The guy doesn't come over. Right? So we go outside. We say, I say bye. He starts walking away.

01:19:33

And the guy comes over and he's like, Sean?

And the guy comes over and he's like, Sean?

01:19:36

And I'm like, yeah. He goes, hey, man. You're like, Randall, come back. Yeah. I literally go I was like, I'm Kendall. I want you to read my house. I was like, I was like, hey, have you met Kendall? And you guys like, no.

And I'm like, yeah. He goes, hey, man. You're like, Randall, come back. Yeah. I literally go I was like, I'm Kendall. I want you to read my house. I was like, I was like, hey, have you met Kendall? And you guys like, no.

01:19:48

As a Kindle. Yeah.

As a Kindle. Yeah.

01:19:50

This guy just he listens in the potty. I just wanted you to I knew it didn't even make sense. And I was like, I forced it so

This guy just he listens in the potty. I just wanted you to I knew it didn't even make sense. And I was like, I forced it so

01:19:58

Bad, dude. So bad.

Bad, dude. So bad.

01:20:00

Validate me, please. Validate you. How do you take a cool moment and make it the most lame?

Validate me, please. Validate you. How do you take a cool moment and make it the most lame?

01:20:05

Was me being like, Hey. Wait.

Was me being like, Hey. Wait.

01:20:08

You didn't hear that he recognized me. Come here.

You didn't hear that he recognized me. Come here.

01:20:10

Have you guys met? He's like, no, of course not. Oh my god. I, I've said that before. I'm like, hey, say what you said again. But good in front of my laws. You know, five

Have you guys met? He's like, no, of course not. Oh my god. I, I've said that before. I'm like, hey, say what you said again. But good in front of my laws. You know, five

01:20:21

five. So I just This is the public service announcement. If you think you know us or if you think it's us, even if you only think it's kind of us, just take a chance and say what's up. And, feel free to be over at the top. Like, you know, it's awesome. We love it. It makes me feel good, and it more so makes me look cool, which is what I care about more than anything.

five. So I just This is the public service announcement. If you think you know us or if you think it's us, even if you only think it's kind of us, just take a chance and say what's up. And, feel free to be over at the top. Like, you know, it's awesome. We love it. It makes me feel good, and it more so makes me look cool, which is what I care about more than anything.

01:20:40

So, anyway, that's awesome. That's the pod. Good episode.

So, anyway, that's awesome. That's the pod. Good episode.

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