00:00
That's exactly how it works is people think, oh, if I practice stoicism, I'll become that person who is calm mind and able to just operate and doesn't have these sort of, like, massive swings. And it's like, no. It's the other way around. When once you learn to tame the mind, once you learn to master the mind, You'll naturally become a stoic person.
00:20
Yeah.
00:22
I feel like I can rule the world and know I could be what I want to.
00:27
I put my all in it, like, days off on a road less traveled, never looking back.
00:32
What? Alright. What's going on?
00:35
I'm in Nashville. I wait. It's,
00:39
is it eight or seven where you are? Seven.
00:42
Oh, it's seven? Wow. It's really. So I woke up a little bit late. And I texted you and I go, you just wanna record something right now? And you said, yeah. I'm thankful. You said, yes.
00:50
Yeah. Let's give it a shot. You're at a pie casting conference, which sounds like not a ton of fun. Is it a ton of fun, though?
00:58
So it's educational,
01:00
and I'm happy, and I'm learning, but It's just like nerdy stuff. And,
01:05
you know, there's not, like, I don't wanna I can't absorb it for that long, but I'm happy that I I would love yeah. It's worth it. It's cool.
01:13
People,
01:14
people, like, know us, and that's crazy. Like, it's crazy just to walk around. It's at it's at a hotel. And, like, so everyone's staying And it's kinda funny to be walking around and just people come up to you and say that they, like, listen. So that's kinda neat because it's all podcast nerds.
01:28
Yeah. Okay. I like that. You learn anything cool? Any hacks? Any any growth hacks for us or what?
01:33
I think YouTube is just the way to go. So and that's what we'll be doing with this show. It's like going hard. Podcasting is for nerds. We're going to YouTube.
01:41
No. I mean, well,
01:43
that's the way to go.
01:45
Some of these people spend so
01:47
for the listeners, Sean and I,
01:50
Well, it's not our money anymore, but when we were doing this, like, we were, like, so cheap. And I actually think too cheap about starting this podcast. I mean, I think it was right how we did it with, like, really, bad at
02:02
first, and then it got a little bit better and a little bit better, but people spend so much money on recording their stuff. And I actually don't think that's important when you have something like we have, which is like you kinda hit this lick, it's important to invest, and I think we've under invested, which is crazy.
02:16
Yeah. Maybe. I don't know. I was renting a studio, the first ten ten twenty episodes, hundred dollars an hour. So that was, that was, like, professional set up. I went I I thought I was going thought I was over vesting at that time because I had zero listeners
02:29
when I recorded those.
02:31
Yeah. No. But that's my point is that our my perspective has changed when I'm seeing, like, some of the budgets that people have.
02:37
But for this episode, I, like, I called you because I saw, like, three amazing things that I wanted to bring up to you, and you have one, two, three, four, five,
02:46
interesting things. And I just wanted to talk to you about them. Alright. Let's do them. What do you what do you wanna start? Give me give me your first one. Okay. The first one that I we didn't get you last time, but I wanted to fill you in about it.
02:57
And it's
02:59
about the oh, I'm just writing notes. It's about the elevator business.
03:02
So I told you a little bit about this. So I, like,
03:06
There's this was one of these moments, and I've had them with you a ton where you explained something and you're like, I didn't even know that this was a problem. I didn't even know this was an industry.
03:15
But now I'm totally bought in, and I think it's amazing. In this particular comp in well, in this particular company, I'm not sure. I don't it's not because I think that they're bad. I just don't know them well enough to actually believe that they're gonna win, but, like, it it was pretty amazing. So let me set the stage. So
03:31
I believe there's something like I'm I might be off by,
03:34
a little bit, but I believe there's something like two million elevators in America.
03:39
And only four companies
03:41
basically control
03:43
the whole elevator business. Have have you ever been on an elevator and looked at your feet where the door is open and seeing the names?
03:50
Yeah. Yeah. There's this little, like, plaque there, but I don't remember any of their names. I don't I don't I I can't recall
03:56
I went through my key in the crack and had to call one of the companies to be like, hey, how do how do I get under your elevator? Wow. So it's Otis probably recognize Otis. That's the big one. Yeah.
04:06
Otis, Schindler, Kone, and,
04:09
Mosheebie. Is that
04:11
Mitsubishi.
04:14
Are the big ones. I know of Otis because I've already, I've looked into them a a bunch They're not technically these four aren't technically a monopoly because there's more than one, but basically, they control just about everything.
04:25
And what that means is
04:27
when you buy an elevator, I'm not actually sure how how much an elevator costs, but something like like Target might have
04:34
six or seven thousand elevators.
04:36
And when you buy an elevator from them, it's a, like, ten year or twenty year contract. It's a really long and it's almost like buying a car. So when you buy a car, you get a fifty thousand mile warranty.
04:48
And except imagine buying five thousand cars. And it's incredibly challenging to know
04:55
when each car needs to be serviced.
04:58
What type of service the the car company is actually gonna pay for and what they're not gonna pay for, what falls under it. It's it's kind of a pain in the butt. And so what happens is oftentimes, a company like Target, they employ a whole team to manage their elevators and escalators, and they don't know, like, you know, what they have to do and instead of fighting with Otis and deciding they just go, ah, fuck it. We're just gonna call service people and we're gonna we're gonna get figured out on our own. And there's two new companies. One is called audit mate. That's who I talked to, but there's one in Britain called We maintain that's raised forty million dollars. And, basically, what they do is they manage your elevator
05:32
and
05:33
escalator,
05:36
like, it's like fleet management. You know what I mean? Right. They they determine what And I thought that this was so fascinating and very interesting. And when I heard about this company,
05:44
I was like, well, I don't necessarily want I'm not sure if I ever wanna, like, invest in anything like this, but I would love to own it. And so the way it works is they charge fifty to sixty dollars a month per elevator. And the name of the game is you just go out and find all the elevators and you say, look, we're gonna be your your agent, which means we sign on to speak on your behalf, and we're gonna negotiate with Otis, and we're gonna make sure that your shits maintain. It doesn't break down, and we're gonna handle all of it. And I thought that's that was amazing. And it's one of these business models where it's kinda like the way that they charge right now or a lot of these companies charge is a a subscription fee, which is fine. This is one of those business models that we've talked about, like, TurboTax where they take a percentage of all savings. So it was just like the easiest shit ever to sell.
06:24
Right. And so anyway They're basically saying, hey. You have no no risk, no loss because we're gonna save you money. You know, you you sign up to pay with you sign up with us. You're we're gonna save you money and we'll take will take out of it in the same way that, you know, like Main Street does this with tax savings, basically for for you. They'll be like, alright.
06:41
We'll take a percentage of whatever we save you. It's like, oh, okay. Sounds like I have no downside. And even if that percentage is large, it's like found money so they feel good about it.
06:50
I thought and I thought this was cool. I've never have you ever even heard of anything like this? No, dude. And so you so I'm just looking at some of your notes. Otis, twelve and a half billion in revenue, Schindler, eleven point six billion cone,
07:01
basically the same ten billion in revenue.
07:05
A huge. Those are huge revenues for for these companies. Now I don't know how profitable the elevator business is, but Well, they're like family owned.
07:12
Oh, Otis is like a family owned business. I'm almost positive Otis has been around since the eighteen hundreds.
07:17
I mean, these are like huge, huge family owned businesses, So they definitely are I believe they they have to be profitable.
07:25
Here, Otis, oh, Otis does twelve, but the Otis is publicly traded what do you think their market cap is, for twelve billion in revenue?
07:33
Okay. I'm gonna guess they are a
07:38
Twenty two billion dollar company. Might be less. I think it could be less. You think less? I think less is
07:43
more.
07:44
It's about forty.
07:46
Forty. Okay. So I was twenty two. I was off. I was So okay.
07:51
Pretty crazy. Right? Like, who would have thought? And so this is just software that lets you help you negotiate.
07:56
Twitter is like fifty. Set fifty five or something like that. So Is it really? Odis, the elevator company. Yeah. Twitter had been hovering below that, and then now it says fifty five, sixty or something like that because the stock went up recently. But,
08:08
basically Otis, the elevator company's worst us as much as Twitter,
08:12
which is insane.
08:14
And not only that. I believe let's see. It's been around since eighteen fifty three.
08:19
Yeah. Amazing. So It's and the funny thing is this is named after, like, a guy's first name. It sounds like it's not even his last name. It's just It was it was the the company was, invented in Yonkers, New York in eighteen fifty three. And they've been around since then fucking elevators. And so this fascinates me when I, like, learned about this because, you know, I like old shit. When I think about you and I and and a bunch of friends are tough. What is Yonkers? Yeah. Is you is somebody
08:46
born in Yonkers? Because that's amazing. I wanna say I'm from Yonkers now. Yeah. It's in, it's in the I believe it's in the Bronx in New York. It's like, it's like, I don't know. It's in New York. Yeah. From Yankers in the Bronx. Alright.
08:57
So this company, but you're what you're saying is that this company is a SaaS company on top of those. Right? Yeah. It's a SaaS company that lives on top of it. And here's why this fascinates me. I love old shit. Things that last a long time. And we were talking about, like, the creator economy sub stack. I don't remember what we were talking about. Something like involving, like,
09:15
one of these newsletter
09:16
like, one off craters. And it's like, yeah, I think you can make a lot of money, but can you do that for twenty or thirty years? It's really, really challenging, I think. Right. Basically, Sam's type on companies Did you start in the eighteen hundreds in some way?
09:28
Did you,
09:29
did you have a physical product that you could that you could touch and feel? Where did were you started in the Midwest or some some part of America?
09:38
You know, are you named after a family like Rockefeller or Schindler or otis
09:44
or or something like that. Let's see what else what else is it. You know, are you absurdly profitable?
09:50
Those are your those are your type essentially.
09:53
Yeah. Look, I think it's cool. That's something that to build something that can last a really long time. Yeah. That interests me. Because that that that, like, you you optimize for excitement, I think,
10:03
or,
10:04
interest.
10:05
I optimize for what's the least amount of work I can do in order to, like, have freedom
10:10
and other. This is more like durability
10:13
and and I and I I feel like durability is like number one. It's like, yeah. You just If you have this, you win. And I'm like, if you have this, you might win for an hour, and then you might lose the next hour. And, like, I'm cool with that.
10:27
So both work, but they're both work, they're just different. What what what do you what do you have? What do you what do you have? Let me give you one. Alright. So, what I wanna do let's do let's do. Let's do.
10:39
Okay. Let's do this unbundling Etsy one. So
10:43
I'm really it in the second tier or, like, what I'll call b class,
10:47
marketplaces. I don't mean that as an insult. I mean it more like, if you're in real estate, you're like, oh, do I buy an a you know, a a class property, which is, like, it's a modern building fully leased up, blah, blah, blah, or do you go for, like, an older thing that has upside. Right? Do you go for something that has some hair on the deal that you might be able to do? And so you go, you know, this is not New York. Right? That, like, that marketplace might be Amazon.
11:11
Etsy or Poshmark are these, like, second tier marketplaces,
11:15
but I see a lot of opportunity in them. We talked about think we talked about this about building
11:21
SaaS tools for sellers,
11:24
on those marketplaces.
11:25
So you you you you brought that up, and I and I that was a pretty revolutionary thing. That that was a big idea.
11:32
And so are there these exist, but they're not great. And there's not a lot of competition. And so, like, think we had talked about Jungle Scout, which sold for some large amount of money that you knew.
11:41
Jungle Scout is a tool for sellers on Amazon. And I was thinking, okay. Who's building stuff like this on these second tier marketplaces like Etsy or Poshmark?
11:50
So that was the first idea. Then I should think it okay. Wait. That can are you gonna elaborate on that? Because that's pretty amazing. Well, I think I didn't we talk about it? Maybe we talked about it. I thought we talked about it. No.
12:00
That's not it. I think I don't know if you phrased it that way. I think the your the storytelling here that you just said is actually wonderful. So I think that's actually brilliant. We had So at Husslkon, we had poshmark,
12:12
thread up, and one more of these companies speak. And I think they were some of the biggest
12:19
Makari is a big one. Yeah. They're huge. Second hand sales, the real real. You know, there's all these, like, other marketplaces. Basically, there's all these other other places. So Ben's wife,
12:30
Tiffany, she is a poshmark, like, super seller or something like that. And so she, like, she sold so much that, like, when they IPO, they invited her in, like, whatever the top other thousand sellers to be, like, do you wanna buy the IPO? You can buy the reserve price, basically, we're reserving some shares for you because you've helped build this thing. And so For which company?
12:49
For poshmark.
12:50
Like Airbnb did the same, I think. I think for they offered super host ability to buy some share, some, some small amount of shares. And so,
12:58
Airbnb, by the way, another another marketplace where could you be able to jungle scout type of tool on top of Airbnb. There is that I'm a subscriber for too. It's called Air DNA. It's amazing.
13:08
What does that do? It tells you, like, what to price it at? Or Yeah. So it's called air DNA. And when I was so I rent out my house when I'm not there, and I buy property to rent out, and I use it as a research tool. And I guess it just crawls Airbnb, and it determines what the average occupancy rate is, what you should charge, what the earning potential is. It just it's tons of signals for buying properties to make into a BNB.
13:33
And there might be other things like reporting, you know,
13:37
tax, you know, some tax savings you can get or whatever if you you're an Airbnb host, it plugs into your Airbnb and it generates your your report.
13:46
So anyways, I was thinking, okay, you could build a jungle scout type of tool. And for those who don't know what Jungle Scout is, basically, you go on Amazon. If you have Jungle Scout installed, it's a Chrome extension.
13:57
And basically, when you are looking for products, you could just click Jungle Scout, and it'll tell you, hey, here's how much search volume this has. Here much monthly revenue this product makes. It's an estimate, but it's pretty good. Here's how fast it's growing, and here's how strong the competition is. And so what you want to find is something that there's a lot of search
14:14
and low competition. And if you find some if you find a combination like that, you're like, oh, nobody's searching for, you know, wooden spoons that are like wooden oversized spoons,
14:23
You don't wanna build that because nobody's searching for it. But if you have, like, you know, wooden oversized baby spoons as high search low low competition, you could go go to China, get that product made, and become, like, the top result on Amazon, which is basically free traffic for you. So that's the idea. I think you could do that for poshmark. I think you did it for Etsy. One thing that I was thinking about for Etsy is I think you could spin off a whole new marketplace just unbundling Etsy. Etsy is now big enough. It's a public company. Been around for a decade plus.
14:51
And,
14:52
has all these different categories. Right? So it's, like, you can go and you can go to home. You can go to, you know, custom gifts. You can go to all these different categories
15:01
on Etsy. And you could ask yourself,
15:04
Could I make an a marketplace of or or or a service that just does this one thing better than Etsy's doing marketed as that and actually, like, unbundle a piece of Etsy in the same way that people got a lot of success unbundling Reddit, unbundling
15:19
Craig's list. If you haven't seen this Google, Google unbundling and look at the diagram. It's like, it takes every part of Craigslist,
15:26
and then it just shows how, oh, look, this housing part of Craigslist became Airbnb, and this became Etsy. And this became this other thing. And so the same thing I think can be done here. So here's that's the that's the core idea is unbundle one of the verticals of Etsy. What I would do I was looking at the the categories,
15:42
I would do custom gifts. So custom gifts is one of the top categories on Etsy.
15:48
And people go there because they wanna set a thoughtful,
15:50
kinda like what looks like a homemade, handmade gift
15:54
to somebody. Or they're getting it made for, like, their wedding, and they want all their wedding coasters to have their names on them, or their bachelor party, and they want everybody to have matching shirts that say the the the Bachelorette's name on it or whatever.
16:08
And so I think custom gifts could be spun out into a marketplace that's like fiber. Where you just basically just,
16:14
here's a bunch of custom gifts. Push a button and you get these for, you know, ten bucks or some some flat rate, basically.
16:20
So I think you could do a fiverr
16:22
or even like a cameo style thing for custom gifts. And that's the, that's the category I would go after, but I think generally
16:30
think you could study their marketplace
16:32
and find a find a we'll find one that works because you can also see the shop sales. You can go into any shop Etsy and you could see how many sales it's at, which is like You can do that. And you can do that now. Right? Yeah. This is part of Etsy. It's like, you know, here, this shop has had six thousand orders. And you could look at the price price at the store and be like, oh, as you know, average things thirty five dollars. It'd be like six thousand times thirty five. That's how much revenue the stop the shop has made in two years.
16:56
Those are both two big ideas.
16:59
So you're talking about building, like, the the the software that analyzes the sales and then the,
17:06
the marketplace that sells the stuff, both actually pretty amazing.
17:09
I go to Etsy sometimes and I do. So if you scroll all the way to the bottom, you'll see how many sales they have. EBay does it too.
17:16
But not as good. But that's actually a great idea. I and and by the way, I looked up Air DNA. So the thing about these software companies
17:24
you're you're you're you're talking about two different things. We'll call it one software, one marketplace, the software companies. So if I told you or if if you told me about Jungle Scout a few years ago, I would say, like, oh, that's a nice little that's a nice little hanger business. Yeah. Yeah. Well,
17:38
it it it's probably does, like, eighty or I mean, if it's worth a billion, I wouldn't be surprised definitely worth nine figures. I know that for a fact because it's sold part of their company. So I told you just about air DNA. I thought that was just a small thing.
17:51
How big do you think Air DNA is?
17:54
By the way, Jungle Scout raised over a hundred and ten million dollars, which is that gives you a sense of how big it is if it if it was able to raise that. I think it was of it was private equity. So I don't know how big the valuation was, but it's definitely huge.
18:05
Right. Okay. AirD Day. I don't even know what it does. I haven't ever been to a website. So I'm just gonna take I'm just gonna say a random number. Out of the air, I'm gonna say thirty five million.
18:15
What is their Well, so they air DNA. So they charge, I think,
18:20
I pay a hundred dollars a month for it. In two thousand eighteen, they did four point nine million in revenue. In two thousand nineteen, they did eight point four million dollars in revenue. Said they were going a hundred percent. So you could probably assume that I would I would actually bet that in two thousand twenty, they probably did sixteen. And then twenty one, I I wouldn't be surprised
18:37
because, there there's a lot going on with, investing in Airbnb's. I wouldn't be surprised if they're in the thirty million recurring revenue annual recurring revenue range, and they raised eight million dollars. In order to,
18:49
build up. They they bootstrap to nine million in revenue and then raise eight million dollars. So these are, like, these things that you would think are small insignificant
18:57
stuff that could actually be quite big. So that's a that's a fifty to a hundred million dollar a year value business, at the at that roughly the those numbers you just told me. Yeah. It's a huge thing. And who would have thought? I never would have thought that. If you just told me you're gonna build this thing,
19:12
that analyzes Airbnb. I'd be like, not a safe place. Side hustles are cool. Yeah. Yeah. You should be able to bring in the four, five k a month, you know, with your little air airbnb
19:21
DNA tracker, whatever the hell you're talking about. And and I would say, I I I would have if you had to guess, what's bigger? Etsy sellers or Airbnb, I would think there'd be more Etsy sellers than Airbnb hosts. Well, the thing with Etsy sellers is that,
19:36
So Airbnb is very much it's it's a lot more set it and forget it and there's less leverage to pull and there's less, like,
19:44
There's less like categories and things like that. Whereas, like, Etsy has, like, multiple different categories. Each one has its own little nuances
19:51
and then if there's like such a wide variety of sellers where, yes, there's many people have houses, but it's all they're all doing the same they're offering the same service. Etsy's offering like a million different services to people. And so I think that's why it's has probably a little more opportunity.
20:05
What would you why'd you call it cameo?
20:08
Well, I was just thinking custom gifts. If custom gifts is this big of a market, I would just start with that. I'd say custom gifts. I wouldn't maybe they product wouldn't be a physical gift like Etsy. Maybe it would be something like a cameo where it's a video or it's just making a jingle for somebody or it could be with celebrities or non celebrities, but basically some way to send a custom gift to somebody. If that's such a big,
20:29
such a big, part of Etsy, maybe you could rank for it in search or run Google ads and hijack some of that traffic of people looking for custom, you know, handmade,
20:39
whatever, custom name, blah blah blah, and be like, yeah, we do that. We'll we'll put your name on a shirt. Yeah. It's not as nice as Etsy. It's, you know, we we just took the generic Etsy look. And we just mass produce it basically.
20:52
That that that'd be one way of having it. I'm on board with that.
20:56
You wanna move on to another one? Yeah. Yeah. Let's do it. Alright. So I'm gonna weave too. One one of mine and one of yours. I I'm a big UFC fan. So are you? So DC, Daniel Cormier, he is, he's retired now, but he's a he's a big fighter. And he
21:11
he posted this thing. And I'd seen ads for it, but he posted that he's now gonna endorse this thing called fit to warrior, and I went and looked at it. So fit to warrior, it's incredibly interesting.
21:20
And so what they do is you spend twenty two hundred dollars
21:24
And in six months, they take you is it six months, maybe three months? I think six months, they take you from being a complete noob So you're just a guy off the street. Is it is that wimp to warrior?
21:35
Oh, sorry. I spelled it. Yeah. It's wimp my bad. That fit to warrior wouldn't make sense. It's called Wimp to Warrior.
21:42
Wimp to Warrior. They take just you off the street. You give them twenty two hundred dollars, and I think you get, like, a hundred classes or fifty classes. What did I write? So,
21:51
so it's a twenty week program. How many months is twenty weeks?
21:54
Five.
21:54
Five months in. Okay. So you you have five months. And what they do is you sign up and you have a fight you have a fight scheduled
22:03
five months from the day you sign up, and it's, like, and it's, like, based, you pay, like, twenty five hundred dollars or something like that. Of course. Yeah.
22:10
Yeah. It's a cohort based thing, and they say, in the next five months, we're gonna take a guy off the street and you're gonna have an MMA fight. Now it doesn't take a rocket scientist to understand that the goal of this is not necessarily to get you fit or to, like, get in a fight The goal of this is to have, like, a pivotal change in your life to be more confident to say, like, look, I've I said I'm gonna lose weight forever. Now I've, like, I have fight in five months. If I don't get my act together, like, I'm really it's not a good it's not gonna be good. So this is like a pivotal life changing thing. And I love this business. They just raised eight million dollars from a bunch of PE people. It was launched in
22:48
Australia, and basically what they're doing is they came up with this name, went to Warrior, they come up this program, and they work with loads of different MMA and, I guess, boxing gyms, and they license out their program.
22:59
And
23:00
now they are paying
23:02
Kinda McGregor's coach, John Kavanaugh's onboard,
23:04
DC, all these coaches to, like, promote it, and they give them a set up a fee. I thought this was amazing, and I think this is amazing for a couple of reasons. One, it's a business that I actually think would this would change your life. If if I told you you had to if I told you you had a fight in five months, would that be the one thing that finally, like, said, I gotta take this.
23:23
Am I wrong that you think Basically, this should be mandatory part of the education system.
23:28
Well, so, like, here's the thing. Everybody to do this.
23:31
Here's what here's here's why this has always fascinated me. So
23:35
women have this because they have, like, a biological, like, you are now officially a woman. But men, we've lost, like, a rite of passage. We've never had this, like, Alright. Now I'm officially a man. Like, I guess if you're Jewish and you have a bar mitzvah, maybe that's, like, the, like, the crossing of the cast, I'm, like, alright. You are no longer a boy. Now you are a man. And, like, we had this, like, I I I love,
23:56
the spart the spartans because they do this thing where they, like, you'd go they'd say, alright. You're fourteen or whatever. Now you gotta go out in the wild five days and you gotta survive and just come back when you're done. Right. Men American
24:07
we don't really have this, like, this this modern day. Yeah. Yeah. And so I love these type of transformational,
24:14
like, alright. It is official. You have there's a start beginning and then, like, an end type of thing. So I love that. And you up here, you wanna talk about mental fitness. I've also done, like, yoga, or not yoga, meditation. I love head space. I love calm. I I I try to I do buy into mental fit this up, but it's a little bit tough because it's not like intense. And so I love these intense programs, and I think that they can be great businesses and incredibly fun and fulfilling to run.
24:39
Yeah. So I think there's a couple things. First, I I hadn't seen this. I thought,
24:43
MacGregor's coach, John Kavanaugh. I thought he invented this because he was the first one always talking about, oh, we're doing wimp to warrior, it's so good. We have two hundred people doing it this season, and he just kept doing it. And it was like, they take average Joe's. You come in and you basically say, Cool. I'm gonna turn into a fighter. I'm gonna train like a fighter
24:59
for x amount of weeks. And then I it end the it kind of the graduation,
25:04
the culmination,
25:05
the rite of passage at the end is you do the likes, the the the the amateur exhibition fight or whatever with somebody else from the program, I So it's not like you're not in a ton of danger.
25:17
I think it's really cool. I didn't realize that there was, like, a business underneath this. And so just to do the math, so, basically, what they're doing is they're licensing this out to gyms, and they're saying, hey, this is a great,
25:29
customer recruitment, like, mechanism. Right? So you you run a web to warrior program, we'll give you the branding. We'll give you the business in a box kit
25:37
And what what you gotta do And and and we'll send you the customers.
25:41
And we'll send you customers because we have star athletes and coaches promoting this because it's a feel good thing for them too.
25:48
And, and so we'll we'll send you a bunch of interest people. They'll find a wimp to warrior program near them, and you be my operator. So it's asset light. You do all the work. We will just do the marketing and create the brand on top of this. I think this is actually really, really smart. I would invest in this company.
26:04
Even though it seems like so crazy fringe.
26:08
I No. No. Actually,
26:10
this is a very nice model.
26:13
Is better than tough mudder, better than sport and race, better than all those, because they they take on a ton of operational overhead. They're a traveling circus.
26:19
And so I I like this model a lot better. Okay, I think webbed warriors cool. I think that your right of passage, right of passage thing is interesting. And especially, we talked early on about Boyscouts and, like, the downfall of the boy scouts program,
26:33
and what you would do if you were gonna buy it or reinvent it or make a new boy scout.
26:37
And, and I think we are onto something with this, and we should keep looking for the opportunities that are here.
26:44
I'm I'll I'll tie this into the mental fitness thing. We we did a segment on Simone Biles in a podcast two two episodes ago or one episode ago. Yeah. And we ended up cutting So it's on the it's it's in the lost archive, lost files along with me and Sam's sparring footage from when I went to his house in Austin. And the reason we cut it is because I had a strong take. I was pretty, like so the but we didn't we have I didn't have I didn't have all the details of the story. I didn't realize that there I thought this was When she said I had, like, a mental breakdown, I was like, oh, that's, like, crazy. Like, that's nuts. Wait. But then Yeah. Yeah. And then there's, like, these, like, the twisties things. I'm like, alright. Well, that's, like, that that's, like, an injury. That's, like, your legs broken type of thing. So my opinion changed. And I was, like, I didn't actually have all the facts when I was I was kinda explaining my opinion.
27:31
Yeah.
27:32
Yeah. That's that's true. And so we we basically were like, we sent it to Sam's wife and we were like, hey, What do you think? Too much? It seems like, yeah, a little too much. So we kinda but I I I thought there was one part of it that was interesting. Right? Like, so Yeah. Nobody really cares about Sean and Sam's opinion on some on Biles, even though kind of that's whatever it can be interesting. The more the more crazier reaction, the more interesting it gets. I thought the more interest I thought the real part in it was
27:59
there's gonna be a trend of calling it now over the next five to seven years.
28:05
People are gonna start to really give a shit about mental fitness, and it's a very different thing than mental health.
28:10
Just like for your physical body, you have health, like, Do you have a disease? Are you ill? Like, no. I I'm not I'm not sick.
28:17
But you can be not sick, but you can be not fit at the same time. And, right, so so you could be healthy but not fit. And in the same way, you could have mental health, meaning you don't
28:28
you're you're not suffering from, you know, depression,
28:32
severe anxiety,
28:33
bipolar, anything like that. But you can also not be mentally fit. And, you know, so what's a fit person? Right? Sam's a really fit person, you know, really physically fit. If you work out with Sam, you go for a run with Sam, you'll be, God damn, this guy can run. He's, you know, he can go long distances. He's he's fit. And so similarly, there's mental fitness, which is basically
28:51
just like in physical fitness, it's about overcoming some adversity.
28:54
So a mentally fit person is somebody who can overcome a high degree of and variety
29:00
of of, of adversity and intensity of diverse, of adversity.
29:04
And so, you know, shit not going your way,
29:07
getting in sticky situations, being out of your comfort zone. These are all areas where mental fitness matters. Relationships,
29:16
different challenges
29:17
that come your way. Where mental fitness matters. And I think right now, this is something that is very poorly
29:22
understood. It's rarely talked about. It's almost never taught.
29:26
But I would say mental fitness is, in my opinion,
29:29
the most important skill one can have, right, the most important
29:34
thing is the little voice in your head that's talking all day nonstop. This chatterbox we have in our head, and what is it telling yourself? Is it telling yourself that you suck that you can't do it? Is it telling yourself that you should give up? This is too hard. Is it telling yourself that,
29:48
you know, don't do it. Things might go wrong, or is saying the opposite? Is it saying, you know what? You could figure this out. Hey,
29:55
even if it doesn't work out, no problem. You know, you'll still everything will still be okay.
30:00
Hey, even though this this person just cut you off in the road, look at look around the sky is blue. The the air is crisp. Your your family is happy and healthy. You have a lot to be grateful for. Right? Like, The voice in your head dictates the quality of your life, and the voice in your head is your mental fitness. It is it is the the the manifestation of your mental fitness. And so I think we're gonna be seeing a lot around this. I think we're gonna be seeing
30:25
growth in services,
30:26
content,
30:28
thought leaders,
30:29
whatever, around mental fitness.
30:31
What do you think? Am I overblowing this, or is that are you a believer?
30:36
I'm a believer. I think that what you're doing with this title of mental fitness is I think you're just rebranding something that's been around for a long time. You know, this is like a Tony Robbins book. So I I I I totally buy in to what you're saying, and I and I one hundred percent agree it. I think
30:53
there's a few opportunities here. The first is so I'm reading this amazing book called Human Nature. I've been reading it for a long time for, like, six months, and it's it's a very dense, but I've I'll read it and read it over and over and over again, and I take notes, and I'm trying to, like, master it because to me, it's like a handbook on how to, like, handle
31:11
my emotions and how to handle other people. Now the what I would do with this
31:16
is what I would wanna do almost have, like, a wimp to warrior type of program where I can spend a fair bit of money and have a very intense program. And I think that a mental fitness type thing I think that's a lifetime of learning and a lot. That's like a lifetime journey, but I do think that there is like transformational
31:32
moments and series of your life that could actually level you up significantly. And I think that there's an opportunity to build something like that. In this weird, kinda fucked up way,
31:41
I've always been a little bit jealous of people who went to the military, or at least people who, went to military school because, like, there's this, like, classic, like, I was undisciplined.
31:50
I was fat. I was unhealthy. I wouldn't wake up early. Now I make my bed. I know how to, like, show respect to each each other. To to people, I have self confidence. I know I have a a a a new level of discipline. And I'm like, oh my god. I know what I'm made of. I went through hell week, and I made it. So I I have been to my breaking point beyond my breaking point.
32:11
Where there was just no way. And
32:14
and I did it. And, you know, they don't brag about it. But you could tell there's a certain level of confidence that people have
32:21
by
32:22
discovering your bottom. Right? What is your actual rock bottom?
32:26
Not not not in terms of your money, But in terms of, like, your mental your mental game, where you break, you break physically. Yeah. Sure. But when you break mentally, it's over.
32:36
And, and so they've been there because, you know, that's what the military does to challenge you in that way. And I've always been jealous of that. I'm like, man, I wish that, like, I make a I I I say it in a joking way, but I'm not actually joking. When with my wife, I'm like, I I wish I would've went went to military school because, like, there's some, like, discipline stuff that I don't have that I wish I would I would have had And it's almost like I've searched for, like, what type of program is gonna go to where it's, like, it's, like, basically, like, the, like, the, the, the soft version of that. It's, like, a, like, a camp version of that where I can just, like, spend money and they just, like, insult me for a week. But, anyway, I think that's, like, I think there's something there with that. And I also think that there's something there with mastering some of these books and some of these things,
33:18
and doing this mental fitness type of type of stuff. And so I'm on board with this. I I actually think this is quite amazing.
33:24
Yeah. I and I think the the the word is amazing in this concept, this concept of, look, you're healthy. You're not, like, ruined But you're not fit. I think that's amazing. I love,
33:34
you know, who could, like, crush us if they wanted to, but I don't think they they do. Have you bit paid attention to what Ryan Holiday has done with his stoic brand?
33:44
No.
33:46
Like, I I'm I've from afar, but I don't I don't know anything specific. I've seen these books, but tell me what's interesting.
33:52
So Ryan Holiday is an author. His first book was called
33:56
How to get famous? Or what was it called? How to
34:00
is, like, news jacking or whatever? Yeah. I forget what it was called, but it was pretty obstacle is the way ego is the enemy or something like He's got a bunch. Yeah. So he's got obstacles. Wait. You go and this whole idea is based on stoicism, which is this,
34:13
what are they Greek? I don't know. Marcus Aurelius, these philosophies,
34:16
basically, like, gonna face hardship in your life, and it's not about avoiding them, but it's about embracing them and finding meaning in in them. And it's great. And these and and it's probably predominantly male, young males who listen to his stuff. I'm one of them. And he's built this brand called the daily stoic. So I believe it's called daily stoic dot com. And he sells twenty five dollar stoicism coins, which I own one. He sells,
34:38
like, a nineteen dollar email course for every fourteen days. He teaches you, like, a new stoicism,
34:44
like, thing on how to read more. Like and it's it's pretty amazing. And, like, if I don't think he would ever wanna do this because he'd he seemed like he's had a good life and he doesn't wanna work much harder.
34:55
But I I I would imagine that if Ryan Holiday had like a stowism
34:59
boot camp for like a month,
35:01
And he charged like ten grand, and, like, it was around this mental fitness idea. I think loads of loads of people, including me, would would pay to go.
35:09
Yeah. By the way, I heard something that I thought was great. They go
35:13
a lot of people get it backwards. I forgot who said this.
35:16
They were talking about stoicism.
35:18
And I was like, yeah, you know, stoicism, I've,
35:20
you know, I get it. You're supposed to be stoic. And then that that brings you sort of this calm and this peace. And it's, like, sort of, like, really stable mental mental game
35:28
And,
35:29
he goes, no, it's the other way around.
35:32
When you calm the mind, you become stoic. You don't become stoic to calm the mind.
35:37
And, I thought, oh, that's so true, which is that you,
35:42
that's exactly how it works, is people think, oh, if I practice stoicism, I'll become that person who is
35:49
calm mind and able to just operate and doesn't have these sort of, like, massive swings. And it's like, no, it's the other way around. When once you learn to tame the mind, once you learn to master the mind, you'll naturally become a stoic person.
36:02
You have to get the get the order back, get the order right. And, so that was, like, a big breakthrough for me because I know I know a lot of people that have tried to get into they have this
36:12
anxiety. They have this, like, sort of mental, like, lack of clarity and calmness.
36:17
They get into stoicism thinking it's the answer. They get sort of disillusioned very quickly. They're like, oh, yeah. It wasn't for me. And it's like, well, that's true because docism is is almost a state you get to you learn how to calm the mind, it's not the method you use.
36:31
You know, so I've read a lot of doses in books, and and I like it from just a history perspective, and I like it from a practical life philosophy's perspective. I think it's one of the very few, like, philosophical things that you could apply your daily life. You know whose book changed my kinda changed my life on it, and it was shocking. It was Navell. That Navell
36:49
almanac. What's it called? Right. The Navellmanack.
36:52
It's so good. It's so good. So the the first half is all about making money, and the second half is all about being happy. And the first half is, like, that's just normal. Whatever. Who cares? The second half I felt was was pretty game changing. And he talks a lot about stoicism and a lot about mental fitness. And I and he was basically, like,
37:11
the the the summary is basically happiness. It's a choice that I made. And here's some of the strategies that I use, and it's very stow it it is stoicism.
37:19
And I thought it was very useful.
37:21
Alright. Let's let's jump to a different topic, real quick. Can I
37:25
wait? Let me quick tell you really quick about one of the greatest hacks that I've seen, so, a financial hack. So Women's starting a company. So the first one that I always tell people, and this is something new to me that a lot of people or it was new to me, a lot of people don't know about. It's called QSBS.
37:40
So it's probably the greatest
37:42
American
37:43
tax ad basically, when you sell your company, if you have Q SBS, which basically is like the it basically means qualified small business tax. So if you sell a business, and you've owned the business stock for five years,
37:56
and it's a C corp.
37:57
If you sell your company, the first ten million dollars in sales
38:01
are in, in in profit that you make for selling your company, you don't you don't pay taxes on. So it's amazing. But I think I found something that's even better.
38:10
Moving to Canada. So I talked to this company the other day, and they and they were building this, like, amazing thing. And I was like, How many people work there? You're like a really new company, and they're like, well, we have about eighteen people who work here. And we only spend about a million dollars a year, in total cost.
38:27
And that's kinda correct. So, basically, when you're starting a comp I started my company in San Francisco. If you're starting your company, I I would imagine that you would When I started it, it was ten thousand dollars ahead, but I and I was hiring, like,
38:40
young people who didn't pay much. But I imagine you'd wanna you'd wanna bake in fifteen thousand dollars ahead. Right?
38:46
Easily. How much if it's engine engineers. Yeah. So maybe more. So but let's just say fifteen thousand. So fifteen thousand times twelve
38:54
is let's see. Fifteen thousand times twelve
38:56
is
38:57
that's a hundred and eighty grand ahead. Oh, I think it's even more than that. It's probably It's it's winter. So so that number you're talking about is basically seven years ago and non engineers. And now you fast forward seven years, double it, and then engineers basically double it again. And so, you know, what what was maybe, let's say, ten is actually you should be buck you should be budgeting
39:18
almost thirty grand thirty grand per per head is probably closer to reality now.
39:23
Thirty grand you think? Okay. So thirty grand. Engineers. Yeah. So thirty grand times twelve is three sixty. So three hundred sixty thousand dollars,
39:32
an employee. So three sixty times, fifteen, if you have fifteen employees, that's gonna be around five million dollars a year. And by the way, so that's not, that's not just their salary. So let's say their salary is two hundred to something k. Then you have to pay all the, like, you know, kinda additional overhead on salaries, which is about twenty percent. That's your FICO, that's your social security, all that good stuff. You have your rent. You have your free catered lunches. You have your your snacks in the office. You have all the other bullshit that you gotta do if you're gonna hire in this extremely competitive hiring environment, signing bonuses, recruiter fees, it all rolls up. So if that number sounds high,
40:09
if that number sounds high, you'd be surprised If that number sounds low, you're probably right.
40:14
And so let's just say, like, three to five million dollars is a huge range to have a team of fifteen engineer heavy
40:21
highly competitive startup,
40:24
to to get going. It's a lot of money. I talked to this guy the other day and he had fifteen people, and I was and he told me he was spending a million dollars a year. And I was like, wait, what? He goes, yeah. So here's how it works. In Canada, we have these things called the research and development credits. And, basically, what that means is if you are an engineer,
40:40
what's it called? They're called them shred credits, even though it's it's s r e d, but I think they just people talk about it, they call them shred.
40:47
Yeah. I I'd heard people mention it, but I didn't actually look the mechanics of it. And I and I'm not an expert on it, but he was reading it to me and I was amazed. And basically what happens is he pays their full salary. So he pays, some engineer a hundred and fifty grand a year. And at the end of the year, I think he literally gets, like, deposited money back. Fifty percent of the cost that he's allocate or he's paid them. He gets that money back at the end of the year.
41:11
So a hundred and sixty thousand dollar salary is actually only eighty k to him. And also, in order to manage cash flow, there's these loans. There's loans that you can so he has to pay the hundred and sixty thousand dollars, so a hundred and sixty thousand biweekly. So he pays that out. So you have to have cash up front. But he was able to get a loan against that. And so he gets a loan upfront. And then at the end of the year after paying taxes and things like that, he gets the salary money back This was amazing. And he was telling me all about it, and this guy was based in Toronto. And I've never been to Toronto, but it's it sounds like an amazing place. There's a company that you should check out for this. That's kinda cool. So so most companies aren't gonna make the drastic move to go move to Canada. So there's a company.
41:50
It's it's it's part of atomic if you've ever seen it. And while and while you're talking and pulling that up, I think,
41:57
I think the best arbitrage
41:59
to do this in or one of the easiest is service based businesses.
42:05
Okay. So but I think you can't do it unless they're engineering. I feel like it's only engineering roles.
42:10
It it's
42:12
I believe,
42:13
it's for anything that's,
42:15
research and development.
42:17
Right. Which usually I think is,
42:20
No. No? Because the at the hustle, we got a, we got a tax credit for some type of research and development stuff. And I had to go through each employee and, like, kinda guesstimate what percentage of the time is on, like, research and development. And and You can do this for agencies.
42:36
You can get a fair bit of money back. So agencies that do a certain type of thing. And I was at my friend's office
42:43
who has a New York agency, and their office was, like, lavish because and and and they spent they I think they sent a half a million dollars,
42:50
decorating it. And, I was I was like, well, why do you guys do it? And he's like, well, this is just what you gotta do to, like, keep up with everyone. And I was like, well, fuck. I don't wanna play this game. I'd rather keep up with other people in other places. And I think that the we have a friend who has an agency and he sells the Silicon Valley in New York companies, but he does this arbitrage thing, and he makes way more profit than most huge agencies.
43:11
The, the company I signed most terminal terminal di dot IO. I think they basic what they're their their startup is is a smart idea. They basically were like, hey, we will spin up a Canadian engineering office for you. So you want these credits. You want these engineers, but you don't want to relocate yourself and your whole business and figure out shred credits and figure out where to go find engineers and figure out, you know, the best coffee shop in Toronto. Cool. We will do the engineering office for you, and you just pay our bill. And, like, basically, they're kind of like a a a recruiting slash spin up agency for for talent in in this region, which I think is pretty smart smart arbitrage. Now if they're doing it in kind of a fancy way, I think anybody can really do this. I think it's a smart idea.
43:50
Yeah. And, so anyway, this guy, like, made this it, like, I had this whole conversation, and then he, like, kind of, he, like, made this off here to comment. And I'm, like, wait, wait, wait, wait, wait. What? And that, like, it totally was, like, a there was a big shift there.
44:04
And I was, like, I'm sorry. I know we're not supposed to, like, this isn't, like, the main point of this conversation, but can you tell me everything about Right. And that was pretty that was pretty amazing.
44:12
You wanna do one more? Yeah. Let's do one quick one.
44:15
Alright, what's fun? Did you see that Reese Witherspoon sold her production company for nine hundred million dollars?
44:22
Yeah. And a lot of people caused fuss about that. And I don't entirely understand the business, but I don't think I think people cause the fuss because they don't understand what the buyers were getting.
44:31
But I'm almost positive what they're getting. Why why is this worth nine hundred million dollars? They get three TV shows and her her team?
44:38
Well, so this is, like, kinda bro science. So I wanna preface, like, I haven't done, like, entirely a bunch of research on this. But Breeze Witherspoon has had this production company. I think since, like, the early ish two thousand. So for a long time, what that means is I believe that she owns the rights. You know, do do you realize that Rees Whitestrin is like, like, she's gross, like, over a billion dollars. I mean, she's, like, one of those people that she's, like, the killers.
45:01
Like, the killers is a band that, like, Maybe not everyone says that there is their favorite brand, but, like, everyone knows, like, mister Bright's side, and they, like,
45:10
you know, they they they're quietly in the background just always the best. In the most popular, even though they're no one's favorite. That's kinda what Reese Witherspoon is. It's like everyone that at least kinda likes her and will go to her movies. And so with,
45:22
with the deal, I believe what they're buying is like a lot of IP from years and years of production work.
45:29
So,
45:31
okay. So so I'm looking up I'm looking it up right now. So it says that she started Hello Sunshine, the company that got bought in two thousand sixteen. Before that, she had another one just called Pacific Standard in twenty twelve, and that's a subsidiary of it. So she kinda rolled that in. So twenty twelve. So that's only a decade.
45:47
I guess in two thousand, she had another production company called Type A films,
45:52
and they made, I
45:54
don't know, some Oscar boot gone girl they made, you know, not nothing too big. Big little lies was their hit recently, and then they had the morning show, which is on Apple TV.
46:05
But,
46:06
this is wild. This is, like so she has a book club, and the book club has over five hundred thousand followers on Instagram. Well, that's pretty amazing.
46:14
She also owns a Good for her. She's a filmmaking lab that teaches twenty year old twenty girls that are thirteen to eighteen to art of filmmaking. Like, this is great. Dude be be like She also has a She also has a clothing brand. I think it's called Draper James, and they have brick and mortar stores all over the country.
46:30
What a what a powerhouse?
46:32
Reese is kinda like an Oprah thing where she's just kinda kinda got a web of, like, a variety of different things. She's, she's a baller. She's also a kind of a baller because a few years ago, Her husband her and her husband were at a party, and they drove home, and her husband was got pulled over. And I think he got DUI. And she got out of the car and, like, confronted the cop and she's like, I'm well, I'm going with them. So and she got arrested with her husband. So
46:56
she she she's kind of, she's kind of a boss. No. It it's amazing. I think if I remember correctly, I believe her company was bought by
47:04
Kevin Mayer, who recently was the CEO of TikTok America, but got fired because of all the stuff. And before that, was he the CEO?
47:13
Was he CEO, Disney or president or He was president and he he, like, was the president, I think, of Disney plus before, like, when they launched or whatever. Yeah. He's a big swing in Dick, and he yeah. And he basically they bought
47:26
this company
47:27
to build a conglomerate
47:29
of, like, some type of
47:31
media company. I I don't entirely understand the structure. The these deals to me always seem very complicated and they seem very, like, deal make y e, like, I don't understand the the numbers. Right? Because, like, I'm looking at the So I'm looking at the assets. So they have gone girl, which which bathes three hundred sixty million,
47:48
gross in the box office. And then the next highest one was fifty billion. So they have four films.
47:53
Of which, you know,
47:55
nothing nothing huge.
47:56
And then they have on TV, they got big little lies, the morning show,
48:00
little fires everywhere. Those are the three shows you know, and then there's six that have been bought or sold to either Apple TV plus, Amazon, ABC, Netflix, Netflix, whoever.
48:08
I just don't get how you get to that number because I feel like to do that. You you basically need to,
48:15
like, like, office was getting a hundred million dollars a year of, like, streaming royalties. That's, like, you know, the top or friends, you know, those are getting a hundred million a year. I feel like there's a pretty deep drop off after that. So I think this is, like, This is, like, a beats by Dray acquisition is kind of what I see it as, which is basically somebody being, like, cool. We get Reese.
48:32
We get recent, and then some stuff. Great. I think that's basically, like, when Apple bought Beats and they're, like, great. We get,
48:38
you know, we get doctor drain, we get whatever his name is Jimmy Ivy or or whatever.
48:43
Plus we get some headphones. Alright. Three billion. Yeah. We'll we'll we'll pay three billion for for for that. But I think It's like the most expensive Apple hire.
48:50
The company that bought it was Blackstone, they're the funding, and they'll they I I I would imagine they don't. They're pretty savvy. I don't know if they overpay for a lot of stuff. Blackstone
48:58
is funding that guy Kevin Mayer, Kevin Mayer's company is the one who bought this. So I think it's more like Kevin. I think it's more like a quibi thing where Kevin Mayer, in this case, Quibi was started by what's the name Jeffrey
49:11
Katz? Casenburg. Casenburg.
49:13
Yeah. The dream work, the guy who started Dreamworks, he was able to go raise two billion dollars because he's like, I have Jeffrey Katzzenberg. I started Dreamworks.
49:19
And, then he used it to go buy a bunch of content. And it all evaporated
49:23
into zero dollars.
49:25
I think that's that's, you know, more like what this is like versus something, something like real asset that analyze and say, yeah, it's worth that.
49:33
Dude, congratulations. Congratulations. It's a Reese for getting that bag. We I would that she is actually amazing. Reese's where this one's pretty amazing.
49:40
Have you seen have you seen what she you you know, she's like
49:43
I think she's in her mid fifties, isn't she? I don't know, but she's killing it. And, I She looks exactly the same.
49:50
Well, that's She looks exactly the same. They get, like, you know,
49:53
shot up all over over their face and, you know, they they they look the same or or or it goes the other way, and they just look super weird. And they're like, yeah, just gone wrong.
50:02
You know,
50:03
we'll end up this one one last thing. You know, the new COVID strain,
50:08
is called, like, whatever Delta, the the Delta variants, Delta plus is the new one.
50:13
I was thinking about this this morning.
50:16
First,
50:17
delta how shitty for delta airlines, just for for the new COVID strain to get named after you? God, that's
50:23
that's a tough that's a tough loss to just wake up to. It's like, you know, which scientist
50:28
just decided to name this Delta? Like, that's not cool. And then I was thinking It's a scary name. It's a scary name. I was thinking, what
50:35
would that be worth to them? If you were Delta Delta, if you were Delta, what would you pay some lobbyist,
50:42
some some bribery to some scientists. How much money would you shove in the briefcase for this to not be called? The delta variant. It's like, y'all call this united variant. Call this the,
50:54
the the southwest variant.
50:56
Don't call this the delta variant.
50:58
So I'm staying at this hotel. It's called the I don't know what's called Gaylord opryland or I don't know what it's called. But I I think it's called Gaylord I mean, gaylord Aubrey Land. That wasn't like a joke. That's what it's called. And I'm in this, like, wing of the hotel called the Delta Wing.
51:13
And
51:14
it I it
51:16
it has, like, a bright red sign that says Delta Wing. And I'm just, like, oh, and I'm seeing this. I'm, like, oh, man, this is just, like, not good. They're like a hospital wing. But
51:24
Yeah. I don't did you associate Delta Airlines with the variant? I didn't I didn't I didn't it's gonna happen. I mean, Corona with, like, coronavirus,
51:33
like, you know, that can't have been good for them.
51:36
I didn't associate corona beer too much with that. Did you?
51:40
I mean, yeah, people did. It's like that it became the word of the year, and it's associated with, like,
51:46
the deadliest virus in a hundred years. Is the coronavirus.
51:51
And who owns Corona? You know, except for,
51:54
you know, nothing good comes from that except for, you know, the, like, college bro who's like, bro, I've had I've had the coronavirus for, you know, five years. Been loving coronas to say, you know, oh, they never said. It's like, that joke That's the only upside you get. Everything else is downside. And so I don't know. I feel like Delta should pay,
52:11
you know, there were I think, like, twenty five, thirty billion dollars, something like that.
52:16
How do you pay? I no. You can't. You can't pay anybody, but I'm saying, what would they pay if they could push a button and make this go away?
52:23
I feel like this is worth a billion dollars to Delta. Like, easily, this is worth one twenty fifth of their of their market cap. This is worth a four percent
52:31
swing in, like, brand value perception,
52:33
you know, who's gonna wanna fly on Delta with the Delta variant going on? I just feel like that's There's there's some weird association. Here on Delta.
52:42
That's my airlock. And you're standing in the Delta Wing. So I think you're And I'm telling them the Delta Wing.
52:47
You're just helping helping Delta. Alright.
52:49
Yeah. Anyways, I I feel like
52:51
if I could if I could secretly present the CEO with a button that said pay a billion dollars and this goes away. This doesn't this isn't called Delta. I think he pushes that button.
53:00
Yeah. I would agree.
53:01
Alright. I think that I think we had an action packed episode. We'll see what people think.
53:06
I think we'd gave, like,
53:08
eight good things.
53:10
Good. Alright. And,
53:12
alright, early morning episode
53:14
in the books. Enjoy the podcast conference.
53:17
Alright. I'll see you. See you. Uh-huh.
53:23
Yeah. I feel like I could rule the word I know I could be what I want to.
53:28
I put my all in it like a day's all on a road. Let's travel never looking back.
00:00 53:35