00:00
Here is how I set goals so that I can actually hit them. And this is coming from some guy who is, you know, frankly pretty lazy.
00:08
And,
00:09
you know, I don't,
00:11
I'm not like you. Like, I'm not like, oh, I need to to lose weight. I must have a five hundred calorie deficit. Therefore,
00:17
It is done. I will now, like, you know, track this thing. That always felt like too much work to me. But let me tell you what does work for me.
00:24
By the way, you're seeing the opposite. It's less work to do it that way because then you don't think you just, like, do. You just do what you're supposed to do. Thing that somebody who has discipline on willpower says. Like, it's easier to just do it right. The first time. Yeah. We know, bro. If we And we know that that's true. We just don't live life that way. Like, it's okay. You know, I I speak from the procrastinator's perspective.
00:52
Alright. You wanna tell us about this game or what? Well, first of all, I think we need to spice up the intro.
00:58
I think the intro needs to be
01:00
like, right now we're just casual with it. We just come on, like, it's just a conversation. And people love that. They love the authenticity, but you know what?
01:08
You know what works when you become a cheese ball,
01:11
and you just start performing and make it a show and you give a proper intro and you do all the things. This is my first million, the podcast that has two future trillionaires that come at you. Oh, by the way, did you see this did you see this guy who went on LinkedIn and then quoted the manifest cowboys thing?
01:28
Wait. Whoa. What happened? I tagged you in it. Some guy was talk he's telling the story. He used LinkedIn.
01:34
Oh, bro, I'm going ham on LinkedIn right now. Are you really? Why? Like, what do you mean? Like, trying to get popular? I told you, I hired that content remixer guy,
01:42
Brandon. And so Brandon's been amazing. What he does is he just takes my old good tweets. They post them on LinkedIn and people on LinkedIn,
01:49
bro, it's a gun to a knife fight. They're like, wow.
01:52
Incredible content.
01:53
This is bad. Wow. What conversation? This is stimulating because, you know, LinkedIn is, like, the most boring content farm generically. Right? So, like, I've been over here fighting on Twitter against, like, you know, fucking professional tweeters who are researching eight hours a day and, like, creating these, like, epic threads And, you know, I just come off the dome, bro. Like, you know, I I I'm that painting at the top of the Sistine Chapel. I'm just off the top
02:19
and
02:20
Now I bring that to LinkedIn,
02:22
and it's a whole new it's a habanero pepper for them. And so it's a ghost pepper It's the last wing on hot ones, and they don't know what to do with it. And so this guy's been posting. So I just get to check the,
02:34
the notifications.
02:36
I'll be like, oh, shit. He posted that thing from, like, a year ago that I said. And people on LinkedIn are loving it, but today's the one. Popular?
02:44
Yeah. I think I added, like, I don't know, a thousand followers this week or something like that. Dude, I by the way, I'd I knew this woman named Candice. You maybe knew her too. And she was an entrepreneur and she owned a bikini company. And she was like, you know what? I'm just gonna start this was in two thousand
03:00
fifteen, sixteen, seventeen. She goes, I'm gonna start posting, like, stories about our bikini business. And, like, you know, how things are going? And so it, like, it, like, new product updates, whatever. And it was all, like, you know, hot ladies and bikinis, you know, like, the big boots sounded great. Like, what the algorithm
03:16
It went crazy. It broke people's brain, and she eventually got banned. And she obviously did the right thing of, like, making a a public fuss about it. It's like, what? Just talking about my business. What's wrong with this? This is professional content. I sell bikinis. I've got and so it worked awesomely for her. And so I think that if you have a business that is, like, related to something, like, you know, like that. You can kill it on LinkedIn. But anyway, so you're crushing it on LinkedIn right now? Yeah. So this guy, yeah, this guy Thomas Angel, I'll give him a shout out. He
03:43
He posted. He goes, it says, quote. I don't do business. I manifest.
03:48
Hashtag m f m. And then he goes, sprouts farmers market was number one on our vision board when we launched are at the everything latte, altitude fun functional beverages. I guess that's this company altitude functional beverages. So he goes after thirteen months, we're now in ten stores, blah, blah, blah, we're great. We're great. We're great. And he goes, thank you to the o gs, hashtag manifest cowboys, and the detective's
04:09
in it. And I totally forgot You had said that on the last part. And I was like, wow.
04:14
That is incredible. Manifest Cowboys is one of your top five, little creations.
04:19
And, like, I just feel like we need to go all in
04:23
on the only podcast featuring two trillionaires.
04:27
The manifest cowboys,
04:29
the men who never age, haven't seen a wrinkle in my life.
04:33
Same body fat as your milk, two percent. Like, that's how we need to go. And then we say, hey, iTunes. Play that back. Fifteen go back fifteen seconds. Play that again.
04:48
Did you make up that two percent nonsense? That's beautiful.
04:51
Again, off the top, I told you, I'm good early in the morning. We just we moved our podcast to an early morning recording, and I just have, like, an extra ten percent juice early in the morning where I'm a little crazy. That's
05:03
so funny. Yeah. I just roll out of bed, and these are the tops of my head.
05:09
Dude, you're like a rapper right now. You just keep you keep rhyming.
05:13
I saw this hilarious
05:15
clip of,
05:16
It's actually my favorite form of marketing,
05:19
is you take a clip from something else. So you've seen this one where it's a bar
05:25
and their the whole bar is watching something on a big screen. And it's, like, the the original clip was, like, from the World Cup, and, like, the scores are pulling them apart.
05:33
And you just put whatever on there. Right? Like, I'll put, like, the milk road, the milk road, like, shows up in your inbox like, you know, the the email pops up, and then the crowd just goes crazy. And so I saw a version of that. Somebody did it with Joe rogan. It's Joe rogan talking to to somebody
05:47
He's like, have you seen this? I thought the guy's like, no. He's like, pull that up. And then they just replace it with this TikTok of this young chubby white boy wrapping. And he's really horrible, but it's hilarious. And he's, like, dancing and rapping at the same time. And Joe's, like, god,
06:02
how do they do it? And, like, they show the reaction, but they've spliced it together.
06:06
And, I saw one of those, and so that just really, you know, made my morning.
06:11
I spent so many hours in the morning and at night just scrolling through Instagram and TikTok and just laughing constantly at all these. Just young people are so funny now. I don't think when I was younger in, like, that age doing stuff like this, No one was this funny. Like, the amount of funny people is it's it's way higher now.
06:28
Me and my sister, we said each other. Maybe she says we, like, twenty five TikToks a day. I sent back maybe ten.
06:34
And, like, the caption on each one isn't, like, it's not, like, oh, you gotta watch this. Oh, this is really funny or,
06:42
that's so true. It's
06:44
Every every, like, seven lines, she's just, like, people are too good. Like, what how are how are they so talented? Like, Because TikTok is the greatest talent show ever created. It's America's funniest home video every hour on the hour. Right? It's like It is this giant talent show. And when you watch it, you're like, I am nothing
07:05
compared to these people. I am I am the dirt on their shoe.
07:10
They scrape me off before they walk into their house. Like, you feel so dumb.
07:16
And I I just, like, I can't I don't understand how they come up with these, how they film them, like, where the where the inspiration comes from, it's too good.
07:24
It's so good. And and the subreddit, the fighter, and the kid that you and I, like, just like the commenters are so funny. It's like every
07:31
every top comic. It's like one of the best jokes done
07:35
by a comedian that I like.
07:38
You know what I mean? Like, it's it, like, it like, that's how high caliber it is. I just and it's almost like the way that I describe it, it's like, it doesn't matter if you're into the outdoors or not. When you see a big mountain, you're like, oh, wow. That's epic. You know, like, you appreciate the epicness. That's how I feel like when I watch TikTok. I'm like, I don't even like this thing that they're talking about. But how on earth did someone come up with this? And it's just that over and over and over again, and I'm in awe. I'm in awe constantly.
08:04
Yeah. People talk about how, these things are a waste of time.
08:08
I don't know what their TikTok feed is like. My TikTok feed is in credible. It is the most entertainment
08:15
per second I've ever experienced in my life. It is funny. It is like, insightful, I'll learn stuff all the time, little life hacks, how stuff works,
08:24
watching TikTok about, like, you know, how a farmer, like, you know, farm squash. I'm like, oh, I didn't know that. Right? Like, I'm just learning stuff that I didn't even know I wanted to know because I would never click the YouTube video. But bro, if I go on YouTube now,
08:37
it's like, you know, you know, when you go to a city and they're like, you know, there's, like, by the tourist destination, they're like, oh, you wanna get on this horse carriage? You know, did a big, for a funny picture and, like, you know, it's a romantic date and you gotta, like, do this old, slow, uncomfortable thing because, might as well. You know, you gotta do something different. Life's too good now. That's how I feel when I go on YouTube. Like, I'm getting back on the horse carriage after I've experienced
09:01
like an f one car. And, I don't know how YouTube's gonna survive.
09:06
Dude, speaking of, like, this type of stuff, speaking of, like,
09:09
entertainment
09:10
and, like, doing epic shit, I'm reading this book about this woman named Elizabeth,
09:15
El's Path beard. That's an interesting name. And in nineteen seventy nine or nineteen eighty, I think she was twenty two years old, and she's just, like, says, fuck it. I'm gonna ride my motorcycle around the country. Or, sorry, around the world, around the globe. So, like, you, like, get on a ship and go to America, right at all across America, get on a ship on the other side, go whichever content is on the other side of california.
09:35
Is this what you're talking about? Penn name.
09:37
Dude, I did it across America, which is soft. That's off. Like, there's a McDonald's every fifty miles. You know, she did it, like, in Iran and shit. You know what I mean? Like, like, there there's levels to this game And she did it in nineteen seventy nine. And so, like, she was like, we couldn't even get maps, but anyway, I was reading it. And I was like,
09:53
I'm such a pussy. Like, why why don't we live more do we do we need to live more epic adventurous lives? She did this thing at age twenty two, and now she's,
10:02
like, sixty five. She's still giving talks on about it and making money because we are also weak and we refuse to do, like, these interesting that hard nowadays to ride a motorcycle across the world. It's not that hard. You take six months. You buy a twenty thousand dollar BMW. It ain't gonna break. Use your iPhone in a hard. But I just, a thought it was interesting that she did this thing at age twenty two. It's kinda like whenever I, like, see people, like,
10:24
whenever I see, like, the Rolling Stones perform, I'm like, This motherfucker's eighty years old, and he's playing a song that he wrote when he was eighteen. That's longevity. That's good. That and that's, like, kinda what she's doing. So I'm, like, amazed that you could do one thing at a young age and live off of it forever. And, b,
10:38
we're soft, man. We gotta do more epic stuff. Like, we're just sitting in our houses all the time doing this lame stuff all the time. We gotta we gotta be more adventurous. Right? What would you do?
10:49
I've always wanted to walk across America, so I would do that. I've already ridden my motorcycle across America. I've driven across America a bunch of times. I think drive my motorcycle across. Alright. What was genuinely hard? So not like,
11:02
it sounds hard, but what genuinely was hard?
11:06
I,
11:08
with with riding a motorcycle across the country, it was easy, man. In general, other stuff
11:12
you've mean, anything you've done. What's the actual thing that you've, like, that's been really hard? Doing an Ironman, that was, like, legitimately hard. Like, I felt pain. I think it'd be fun, like, ride a bike or something like that across America, and I think that would be genuinely tough. Like, physically and emotionally tough. I did an Ironman and that was, like, legitimately hard. I felt like I was in pain for almost the entire time it sucked.
11:32
Dude, so,
11:33
Ramon and Suli, they're they texted me. Ramon was like, guys, we gotta do this Ironman in Hawaii this year. I'm signing us up.
11:43
And, like, he caught me when I was in that when I had that trillionaire, two percent body fat energy. And I just oh, two words. All caps. I'm in. Did you really say that? He literally Do you even know how to ride a bike? No. He was typing his speech bubbles. I just I just responded. I go I go Ramon. Say no more, and then he stopped typing in the iMessage.
12:04
Okay. Three hours pass. He booked it. He booked it, didn't it? Three hours pass.
12:08
Yeah. He starts sending me, like, PDF ticket reservations. You start sending me stuff. I'm like, and I now realize what I have done. And I realize
12:19
Your boy's not as hard as he thinks.
12:22
He's not as tough as he thinks.
12:24
He's not as in as he thought he was in. And Do you even know how to swim? You ever swam before?
12:31
I have a fifteen foot pool, and I can swim in it. But I've never it's like a one mile free o like, an ocean
12:38
freestyle swim
12:41
just to start the race.
12:43
And
12:44
and so I go And so then I had to backtrack. So I just came quick. I go,
12:49
hey, I've seen the first one, but can't wait for the second one. They go, what?
12:53
Ironman. Right? That's what we're talking about. The movie.
12:57
He goes, no, bro. You're not getting out of this at a halo.
13:01
No. I am.
13:03
And then he's and that's, I didn't have any reason. And then he's so then every day he's been texting me, like, hey, here's this cool link to how to train and I'm like, I'm not opening that link because if I open that link, there's no if I know what it what it entails, there's no way I'm gonna do this. So I was guilted in to do this by him, and I trained for six months, and I did pretty good. I did alright. And he got last. And you're very, very fit. And you're saying it's hard. If I trained hardest for a year, I would not be as it as you were before you trained for your Ironman, I would be the before photo.
13:35
And so the it doesn't make sense. And so then I just told him I go,
13:39
If I don't talk to you anymore, I don't have to do it. And so I'm just not responding to it. And we'll see if this Just for the listeners, do they know how stupid. Like, it was like the three stooges. We went down there and I trained. I I I was a divisional athlete. I trained. I did fine. I was great. But they and I hired a coach. I did everything the right way. These freaking idiots who we went with, they bought
14:02
they bought the bike the day before when they were down there.
14:05
And, like, the the night before, you set your bike up at the place and they leave it there. And Sulee and Ramon were like, hey, so how do we use those pedals with that attached to your feet? We bought them. How do we use them? They were, like, setting it up there and sully. That's not the guy who we went with. He did the swim. He did the entire thing in back stroke because he didn't know how to swim, put his head underneath the water.
14:31
And they assigned a kayaker lifeguard to him because they were so afraid that he was going to drown. I swear to god.
14:38
And But he finished. He did it. Of all the nine thousand people there, I'm not exaggerating.
14:44
They got literally
14:45
last place.
14:47
Last. It's like nine thousand.
14:49
Yeah. And I wasn't.
14:54
And they were miserable. And then the next day, they're like, Just sick, bro. You wanna do it again? It was the craziest shit on earth. These guys are idiots. They
15:01
all
15:04
asked me if I want if I wanted to go climb Mount Kilimanjaro with him. And, I was like, no. No. I'm out. No. I do not wanna do that. I'm I'm out of work. They're like, I don't know, seven to ten years older than us. So they're, like, in a midlife crisis and we're getting dragged into their
15:18
midlife
15:19
fighting against father time, you know, this thing, and now we are doing this thing as well. You know, so, actually, this is a topic I wanted to talk about, which is
15:28
how
15:29
to set goals. I think you had something on your thing about -- I wrote setting goals. -- something about that. Yeah. So let's talk about this. So I I don't know what you wanted to do, but I had this idea of What is your approach to setting and hitting goals? Is that what you were gonna say? Yeah. Well, let me, like, go on a little rant here. So I've been doing this thing called intro. You know that intro thing? Like, you just, like, talk to people, and it's actually really fun. That's why I do it. I do it from Friday at five PM to seven PM. It's two hours. So if they just turned off the money, you do it because it's so fun?
15:55
No. I am doing it because it's fun, and I get paid,
15:59
two thousand dollars an hour. I'm seeing amounts of money. Yeah. So both. It is, it is, it's fun money, envelope money.
16:06
And I've been doing this. And a question that I ask people constantly, and they never rarely have answers to. And they like, I'm like, profound for asking this. I'm like, dude, this is like table stakes, which is what does success look like in five years? Like, specifically. Like, if this is a money thing, like, much money do you want, how much revenue, how many users, whatever. And what I've learned, and then I've been working with some family members, and they're like, wanna get their finances in order. And I'm like, alright. Well, how much do you spend every month? How much do you wanna spend every month? And then let's work back for how much income you think you need. And I think the vast majority of people, they don't write shit down. And so I did this one intro call with this guy, and I was like, hey, so here's this app that I used for a long time. It's called my weekly budget. You just every time you spend a cent, just write it down. And just do it for, four weeks, and then just look back at how much you spend. And like, oh, I never thought about that. And he messaged me and he goes, I've been writing this down for, like, two weeks. I have no idea. I was spending this and that and this. I've been saving the dollars now that I know. And I do the same thing with weight loss. I say I wanna weigh this much weight. Therefore, I have to burn I can only eat twenty one hundred calories, and I'm just gonna write down whatever I eat.
17:06
Just writing things down, both goals, as well as, like, the things that you're doing. So you kinda, like, have an idea, is the easiest way to get to where you wanna go without really changing a significant amount of your behavior.
17:18
You have your notice at?
17:20
I have noticed that. Yeah. And I do that. I think I think a lot of people think they do that, but let me go into
17:26
a little more detail on
17:28
some some stuff I do that I think is maybe a little bit different. Alright. So I'm gonna give you a couple bullet points. Here is how I set goals that I can actually hit them. And this is coming from some guy who is, you know, frankly pretty lazy.
17:42
And,
17:43
you know, I don't
17:45
I'm not like you. Like, I'm not like, oh, I need to to lose weight. I must have a five hundred calorie deficit. Therefore,
17:51
it is done. I will now, like, you know, track this thing. That always much work to me. But let me tell you what does work for me.
17:58
By the way, you're seeing the opposite. It's less work to do it that way because then you don't think You just, like, do. You just do what you're supposed to do. Classic thing that somebody who has discipline and willpower says. Like, how it's easier to just do it right. The first time. Yeah. We know, bro. If we and we know that that's true, we just don't live life that way. Like, it's okay. You know, I I speak from the procrastinator's perspective. Alright. So here are some things that I do that do work for me. First is and you tell me if you do this or not.
18:26
I set picture goals or movie scene goals, not just written goals. So for example,
18:33
sometimes it's hard for me to figure out, like, let's say it's a financial goal. Okay. How much money do I want and when? And then I kinda, like, I'll pick a number, I'll be like, is that too high? Is that too low?
18:42
And I gotta make it real in some way. So sometimes what I'll do is if it's a number goal,
18:47
I'll do the math to add it up. I'll be like, okay. Here's how I wanna live. I wanna spend this, this, this, and this. What does it actually come out to? And I'll go bottoms up to create the goal, or I'll just simplify it. I'll be like, I don't know. Numbers and logic is a little too hard to understand. I'll go on Zillow.
19:02
And I'll just find the picture of the house I want. I'll be like, this. This is my goal. And I could just look at that picture of that house, and it has a whole feeling and a whole, like, set of assumptions
19:11
that if I was living in that house, like, life is pretty good. That is my motivating goal. Like, I'm more motivated by a picture or a little movie scene in my head. Than I am by just this like kinda written text that it that requires my brain to do a bunch of, like, work to try to, like, make life out of this.
19:29
Yeah. I do it. Yeah. I guess I just described a vision board. Okay. Cool. So, yeah, that that's the first thing. Pinterest. Yeah. Great idea.
19:37
Alright. It's like an Uber, but
19:40
Sam one. Yeah. Uber zero. Okay. Let's let's keep going. Second thing I do.
19:46
Floor goals and ceiling goals. So I don't set one goal. I set a range. The floor goal that I'll set for any project is like Alright. At a minimum, this is like the minimum that it would take for it to feel like a win.
19:59
And so I just will write that down. I'll be like, alright. This is the minimum goal. And
20:04
and what what what was happening was, normally, I was writing a goal,
20:08
then I'd be, like, kinda beat myself up. Like, I'm not ambitious enough. So I need to set up more audacious people. So I set a bigger role, bigger role, bigger role. And then I would, like, you know, inevitably, like, sort of underdeliver on that. And now I'd have to, like,
20:21
Basically, I'd either be disappointed because I didn't reach my, like, super ambitious goal, but still clearly a good thing happened.
20:28
Or I would have my super ambitious goal secretly in my head, I have like my backup goal that, like, I wouldn't tell anybody because it wasn't so cool. But, like, I knew logically that that was good. So then I just started writing it down. Here's the floor Here's the ceiling. Ceiling is the the the f yeah. Like, what would make me say f yeah. That really worked out.
20:45
And so, like,
20:48
I get I'll give you an example. I'll give you an example after this. But, alright, floor in the ceiling goal. That's the next one. Do you do anything like that? Like a range?
20:55
No. But that's a good idea. I just No. I just, like, put the
20:59
maybe I kind of do. I I say here's what I think will happen, but then I say, in the best case scenario, I think this might happen, but I'm not expecting that. Right. That's how I started this podcast. I was like, the floor goal is if I just invite a bunch of cool guests on, well, I'll probably, like, I do one of these week, fifty two, guess, let's say half of them are cool. Let's say half of those cool people become kind of like buddies or friends or, you know, we we like each other. Cool. So I'll make, like, maybe twelve, fifteen
21:24
new friends that are, like, kind of heavy hitters enough where I I could invite them on a podcast.
21:29
I was like, that's a win. That alone is a win. It's enough to, like, do this do this podcast for for, you know, once a week. And so that was my floor goal. My ceiling goal was, well, what if people actually listened to this? Wouldn't that be sweet if people would, you know, on their commutes and they they would listen to this and And, you know,
21:46
we'd have this big audience of people who like listen and trust us, that would be amazing. Right? Why do now? I use that methodology for risk taking. So
21:55
I say, should I quit my job and start this company? Well, the worst case scenario is that it's gonna take me six months to find a new job. Therefore, I'll have six months of savings lined up. And if I just so happen to build a successful company, that's gravy. That's awesome. But this but I just basically, I'm taking the risk that I'm gonna I'm assuming that I'm I'm gonna find a new job and have six months of savings. Great. That's my baseline. I'm fine with that.
22:17
So floor and ceiling. That's the second part.
22:20
Okay. Gols and anti goals. So I stole this from Andrew Wilkinson who stole it from somebody else probably. But,
22:26
it's really easy
22:28
to
22:29
set a goal
22:30
and not acknowledge some of the common trappings you could get even if you accomplish your goal. Simple example.
22:37
In college, my buddy dated this girl. Her dad was like a partner at a big consulting firm. And he was a partner. He guy would make, you know, a million, two million dollars a year probably
22:46
He was he made it to the top of his, like, of top of that ladder.
22:51
But also he was, you know, all every single week, he would fly out Monday through Thursday. He would come back Friday, be there Friday, Saturday. Sunday, he would leave again Sunday night, and he was just gone for, like, half of her life growing up. And so that's an example of achieving your goal, but maybe hitting an anti goal as well, which was you probably didn't plan and set out to say don't wanna see my family, you know, my kid growing up for the first eighteen years of life. I'm only gonna be there half the time, but it just kinda came as a byproduct to trying to hit their goal. So now I set out specific anti goals. Like, oh, yeah. I wanna do this podcast, but I don't want it to feel like a bunch of work every week. Right? Like, I'm not trying to make this my job. I want this to be a fun hobby. Right? And so I an anti goal might be, all of a sudden, I'm drowning in work trying to edit this thing and of the thumbnail and write the show notes and do all this stuff, that would be an anti goal. If this if the after pod recording took five hours a week or, you know, ten hours a week to go to produce it. And so by identifying the anti goal upfront, you can make a game plan that that solves it. Do you do that? I do it a little bit differently. Don't call it an anti gold. No. I say here's what here's the price I'm willing to pay to achieve the thing I want to achieve. So for example, when I was I said, When I'm gonna start this company, the hustle, I told my wife, I go, when we were dating, I go, just so you know, the business is gonna come first for the next handful of years because then when we get married and have kids, I'll have more time for that. But Like, right now, business is first, and I'm going to give up vacations. I'm going to give up. The price I'm willing to pay is we're just not gonna have that much time together unless, if the business gets in the way. Right.
24:21
Baby, tell me again, who's number one on my priority list?
24:25
That's right. Say it again. Say it again. Yeah. Say it again.
24:30
Say it again. Yeah. Tell me. It's Valentine's Day. Who's my date? The hustle. That's right. That's right. You got it. You got it. You understand.
24:37
So I have to confirm. You gotta double opt into this too.
24:41
So I always say, here's the thing I'm willing to get. I'm this this is the price I'm paying. You know what I'm saying? You wanna look good.
24:48
Yeah. You you wanna look good in the nude. The price you gotta pay is you gotta eat this crap chicken and like not have fun there. You know, you gotta pay a price. Right.
24:56
I like that. Alright. The next one, in your face daily. So now we're on number four. We it'd be painted the picture. That's kind of the mood board, the movie see scene, the floor and ceiling method, the goal and anti goal method. And now in your face daily, this is one where I think a lot of people make a mistake. They write down the goal at the moment they're motivated and inspired and they They read that book. They watched that video. You know, they got their pen and paper out. They write it down, then they close the book. And then they just go back on to autopilot for the next, like, seventeen days. And they can't even revisit their they don't revisit their goal. So my big thing is
25:27
I need to see it daily. Right? The goal is, like, the barista
25:31
you know, if I'm going to get coffee before work every day, I'm gonna see this face. I'm gonna see my goals face every single day. And so I will set this up in Slack. I will set up I'll just use the remind
25:41
function. I'll say remind me every day that my goal this week is for Milk to add this many subscribers or to go viral with one post on Twitter or to you know,
25:51
to chase down that investment that I'm really bullish about and make sure we get in this round. And I will set that reminder so pops up every single day. And it's only me who sees that, but now I do that with my team.
26:01
At the end of every, you know, either daily or weekly, I will repost the goals that we had for the week. And just be like, you know,
26:09
here it is. Make sure you keep this top of mind or as my next my next method is,
26:14
the tip of your tongue test, which is
26:18
if you can't say what you want, if it's not at the tip of your tongue, what you're going for, You you're not clear enough about it. And, like, you are not giving yourself the best chance to succeed
26:29
because you can't articulate
26:31
your goal at the tip of your tongue. Ben, can I can I pick on you for a second, Ben? Are you there? I know he's, like, at the beach, so he may not have the best, audio video.
26:39
I I got kicked out of my last spot. I can I can try? Okay. Try it. Ben, with your podcast, how to take over the world. What is the goal? The goal is to be a top one hundred pod
26:50
cast overall,
26:52
in in the app Apple podcast ratings.
26:54
Okay. Sounds good. Sam, critique that real quick. He's missing one critical element. Do you know what it is?
27:00
Probably the input.
27:02
The input meaning what? Like,
27:07
you you I think for a goal setting, it's probably a little bit easier to be input oriented. So, like, what you're willing, like, what I'm gonna do x. I'm gonna do x,
27:16
you know, because you can't exactly control the output. So, like, if people are input oriented, I would also probably say if if for podcast, I would put a download number on it, but I don't know. What do you think? Right. Oh, or a timebox. Right? Like, by when? Oh, a timebox. Yep. I win. Do you have ten years to do this or one year to do That's a critical element to a goal is to be it from it it should be pass fail. Like, it should be easy to figure out. Did this happen or not? And if you don't have a time box, you can't you can't ever judge Right. Sean, do you have your do you have your computer open? Yeah. Go to my Twitter handle and what's my bio say?
27:47
I have made this for the past,
27:50
Month or two, and it's been working wonderfully, and it's exactly what you're talking about. Oh, perfect. You go, I own the hustles, hold it to HubSpot, I tweet about this. I do the podcast, and then you said, losing another five pounds this month, parenthesis, August.
28:03
Yes. I've always whatever the the goal is, I put it up there in Twitter, so I see it every day. And the thing that you did mention that I love doing is I love shaming myself.
28:14
I love shame. I think shame
28:17
and rage are the two best fuel to, like, get something done that people never talk about. I I, like, I still do things
28:24
to make Aaron coin my eighth grade girlfriend angry. Like, I'm still in my head. I'm like, what's gonna prove her wrong? You know what I mean? Like, how am I gonna win and, like, prove that she was wrong for breaking up with me? So I think rage is awesome, but I think, like, shaming yourself or, like, guilting yourself where you put it publicly and you have to do the other thing that I do constantly that works wonderfully is you have to, like, set appointments or put something on the table. So, for example, I I have these a couple bad tattoos. I wanna get fixed. I've been wanting to do. I've been so lazy. You just you gotta make the appoint you make the appointment. It's like, fuck. I can't bail. I already put down money on this thing. Like, I have to do this. You know what I mean? And I think that those things really, really help.
29:00
Yeah. Like my Iron Man competition coming up. But,
29:04
shame and rage, that's a pretty good. I mean, My first million's a good name.
29:08
Shame Rage would have been a great name for this podcast.
29:12
Dude, Shannon Rage is such a good fuel. I don't know, like, people say, like, you don't be angry. I'm like, no, fuck that anger. I love anger. I love anger. Anger gives me so much goodness. Like, I I'm still, like, What is the phrase chips on shoulders put chips in pockets? I love anger. Anger is such a good,
29:30
a a good,
29:31
emotion to drive you.
29:33
I used to do that. I used to I used to have a a thing that I've taken off this list, which was use your own psychology against you. So it'd be like, oh, if I state publicly what I'm gonna do, then I feel the pressure to go ahead and do it. Or, like, yeah, if I use kinda insecurity or anger, that could be like a fantastic fuel for accomplishing my goals.
29:52
But I don't I personally don't do that anymore because it makes the process of doing the thing kind of unpleasant.
29:59
It is effective for hitting the goal, but Well, that's because you have this really big problem. You've got a huge problem. You know what your problem is. I'm too happy. Emotionally stable and happy. Yeah. You've got that's a really big issue with your life is you're just too emotionally stable.
30:14
So
30:15
You know? Like, I'm sorry that your parents were wonderful to you, but that's just the price you have to pay. You know what I mean?
30:22
Yeah. Sam goes around to his house just like shaving a half an inch off every table. Just trying to get it to have a little bit of instability in it. He's like, it's better.
30:31
All of the plates slide, baby. Yeah. You know, I had the advantage of, you know, having, a problematic childhood. You, you, you, you, were disadvantaged by having a perfect little life.
30:43
This data is wrong every freaking time.
30:46
Have you heard of HubSpot?
30:48
HubSpot is a CRM platform where everything is fully integrated Well, I can see the clients hold history, calls, support tickets, emails, and here's a test from three days ago. I totally missed
31:01
Hubspot, grow better.
31:03
Alright. I'm gonna finish my goal thing real quick. I got three more. Alright. Last three, the most important three are
31:09
I don't move unless I actually believe that it's gonna happen. Yeah. So a lot of people will say, and I would say, Ben, I I I you don't have to come back on. But
31:18
People will say things like Ben just said, and I would say at least half the time if they are honest with themselves.
31:24
I wanna be a top hundred podcast in the world
31:27
by, you know, by, you know, in in twelve months.
31:30
If I said, what do you what do you think are the odds that that's gonna happen? They'll be like, well,
31:36
It is, you know, hard and it is risky, you know, both. And they'll sort of, like, the if it comes down to it, their belief that it's actually going to happen is quite low.
31:45
And I don't let myself move unless I actually believe that it's gonna happen because there's just, like, there's a virtuous and vicious cycle, belief drives action. If I really believe that some shit's gonna work, if I really believe that this person's gonna say yes and buy my product, I will pick up the phone immediately and call them. It's only when I don't believe they're gonna pro buy my product that I seem like, well, I'll call them after I finish this PowerPoint day. I'm gonna actually, you know, Friday is not a good day to call because of this and hold on. Let me just go clean my room real quick, you know, because that's, you know, I just wanna get that done. I'm gonna be a better head space. Like, it's your belief that drives the level of action you're gonna take. Like, massive belief equals massive action, massive action equals a good result, and a good result reinforces the belief. This is also what happens to people who become have a lack of confidence. They don't believe, therefore, they take timid action. Timid action creates shitty results. And that just reinforces to them. They're like, see. I knew it wasn't. Like, I kinda knew it wasn't, you know, I knew it was gonna be too hard. I knew I knew this wasn't like the odds we're against us. And then it just happens again and then getting it. So I don't move until I I work myself into a spot where my belief is super high.
32:51
Last two, baby goals or giggle steps. So I've kinda learned that, like, if you have a big goal,
32:57
you gotta set a baby goal or a giggle step. A giggle step is a step
33:02
that is Is that a trademark?
33:03
Giggle step and just a tip are your two I met I met this woman and she
33:08
she created this freight. She was like, hey. You know that book,
33:12
atomic habits by James Clear. I was like, yeah. Yeah. She's like, it's it's alright. I was like, oh, you mean, like, the best selling book that's, like, yeah, sold, like, three million copies this year. Like, one of the greatest self help books, you know, in the last decade, in terms of, sales. She's like, yeah. It's okay. But it's missing the most important thing. I was like, what is it? She goes,
33:29
he's he got it kind of right that you need to set, like, a simple first step. But it it's even his is way too hard. Like, if you wanna set a habit to flush your teeth every day,
33:39
you actually wanna start
33:41
with something so simple, it would make you giggle because it's so not a goal that it's achievable, and he'll actually do it. And she's like, So all you would do if you wanted to floss your teeth every day is literally put one piece of floss plus next to your bathroom and, like, in the next year's sink and just floss a single tooth and then put it down and walk away.
33:58
And it's like, oh, what's that gonna do with a single tooth? And it's like, it'll literally make you laugh. It takes away a lot of the fear and the built up like, scariness of it going down this endeavor? Who's this? Who's this lady?
34:09
I hate that I forgot her name now. But yeah. I met her. I think it's Betsy see something. I gotta find her last name. I don't remember her last name. Sounds made up so far. And it also might not be your first name. And I might be the worst person in the world like, gig steps is good. Giovanni, see if you can Google that pull up her pull up her full name. I've only met her twice.
34:29
Okay. Last one is,
34:32
Last one is you gotta revise up or abort down. So I think what a lot of people do is as things get hard, they start to compromise the goal, and they'll start revising it down, down, down, down down. To the point where it's not even motivating anymore.
34:45
It's like you you sort of took the edge off the goal. And, yeah, now you kinda don't fail, but you also don't really succeed. And so my rule is I either revise up,
34:55
meaning I oh, shoot. I think this could be even bigger. Right? This podcast we've revised up. It's now bigger than I thought it could be. And so now I've revised up. Okay.
35:04
It can actually be, you know, x millions of listeners every month.
35:10
Hell, we're already at, you know, one point something, one point three, one point five, something like that million per month. Why can't this be fine? Last month last month, we are at one point. Seven, I think.
35:20
Yeah. Exactly. So that's bigger than I would have guessed. Right? One if one was my original goal, I'm revising up now. Or I'll just abort down. I'll say, you know what?
35:28
This isn't gonna That's that that that's a weird word to to use to describe this. It's a weird word. Well,
35:36
You know, eject maybe is the better way to say it. I will I will just eject out of, you know, the plane if I feel like, you know what?
35:44
Now that we have given it every throw and everything we've got at this, and we've learned new things. We have new information that tells us that this is this isn't gonna work. Rather than compromising down and getting stuck on something we're not even really excited about, if we're no longer excited about it, I'll just
35:58
I'll change the goal lately or I'll leave the goal aside. I'll just go do something else because,
36:04
the new information has kind of shown me something to to it's just a check to say, don't just continuously dial it down because it's very tempting to do. And it's very easy to slip into mediocrity. So it kinda by forcing myself with something harsh, which is alright. Would I just quit this? It's like so harsh that it forces me to, like, no. Stick with the real goal and find a way to make it happen or
36:27
change, you know, based on what your new understanding of reality, change this completely.
36:32
Don't just, like, take it down a notch and another notch and another notch and another notch and now it's all of a sudden not even that special to be good. So those are those are my how to hit goals. Those those are things I do to hit goals. I remember years ago, you when we were just kinda trying to we were coming up, trying to make it happen, you said that you go, I think six million dollars is the number I need to feel financially, like, secure or I don't remember what word, like, stable or, like, that I need to never work again. Free.
36:59
Did that goal change
37:01
as you got older? Do you were you right or wrong about that goal?
37:06
I think I was right, but I was wrong in one key aspect. And, actually,
37:11
I set it on the podcast early on, and our friend, Narendra,
37:14
DMB, and he was like,
37:16
hey.
37:17
You're wrong. Six won't be, like, six is not enough for you. And I was like, well, I don't know. Like, I do the math. He's like, it's not enough. Like, you know, first of all,
37:26
maybe your target return of what you think you're gonna make on that six, you know, as you're because the the idea is if you have a certain amount of money invested,
37:33
What can you and it's gonna earn, you know, it's gonna compound at some rate, five percent, seven percent a year, whatever it is.
37:40
Could you live off of that compound interest
37:43
rather than and the principal would never go down. You would never have to withdraw lower than the principal. So you would you'd be financially free. You don't need new net income coming in. Because the money you have is working for your money now, and you don't have to go work for your money. And you thought that was six?
37:57
I thought it was six because I had done something with you right now. Okay.
38:02
Now I think the number is, like, the real number is probably closer to ten or eleven.
38:06
And,
38:08
the aspirational number is, like, twenty five and up because then it's like, oh, it's not even close at that point.
38:14
So the reason why I'm bringing that up is the interesting thing about goals is I used to think if I if I achieve this thing whether it's financial or body or whatever that, like, I'm gonna be changed
38:25
and I realized that pretty much across the board, every goal that I achieve,
38:30
I'm like, oh, this was not as cool as I thought. I'm gonna create a harder one. And
38:35
At first, I was bummed. But now I'm like, oh, no. That's not, like, because it's it's just the chase. Like, I'm born to hunt. You know what I mean? Like, I have to chase a goal. And I have to accept that when I hit my goal, it's not gonna change much. It's just gonna be a cool benchmark to go to the next one. And so with goals setting lately or the last couple of years, I've been like, oh, but just know that this isn't gonna change anything, but it will be exciting to,
38:58
chase after it. And so that's what I've that's an interesting thing that I've learned a little bit with as I've gotten older with goals.
39:04
Yeah. And specifically with financial goals, your lifestyle creeps up. So, like,
39:09
before when I did the, let's say, six million number, I was like, alright, six million. If I earn five percent, if I'm getting five percent, let's say they I think the S and P, like, kind of average, you know, return is eight percent or something like that. I was like, okay. Let's say I can get five.
39:25
What would be, you know, that's three hundred k a year. Cool. At the time, I think I was spending under two hundred k a year in my burn. I was like, oh, that's good. And I have, like, you know, thirty percent buffer.
39:34
Well, now I spend, I think, more than that. And so a lot because lifestyle creeps up. It's like, you know, I started to
39:39
pay for more stuff. I started to buy more things. I started travel a little bit differently. Started to do all the things that people do. And now You didn't travel differently. You don't just don't travel.
39:49
But when I do, I travel a little bit differently.
39:52
The the point is lifestyle creeps up. And so,
39:55
I think that's the thing you have to do. If you're if you're not trying to be really disciplined in your lifestyle, which I'm not. My I think life is to be enjoyed, and I want to enjoy it to the fullest extent I I know. And so as I learn new things, new ways to enjoy, I wanna do those things and not feel limited by money.
40:12
I think you gotta account for that. You gotta, like, over buffer. Are you looking to buy a house now?
40:18
I'm looking at either buying or renting a new house. Yeah.
40:21
Did renting so awesome? I've been loving renting, man. Don't buy. Me too. Yeah. It's it's it's sick.
40:27
The only downside with renting is just, like, sometimes you don't there's not enough inventory for, like,
40:32
that is a big job when you're with the Burbs, but, like, If you're patient, you could just you can find it. And right now, the market seems to be at least where I'm at in California and Bay Area, The market seems to be moving where
40:44
everything's getting marked down. So everything's down twenty, thirty percent,
40:48
except for stubborn sellers who haven't realized they need to mark down. And then even those aren't getting offers, and if they're pulling their thing off the market, because they're like, okay. It's not selling. Now this just looks bad. And they're like switching to, okay, we'll rent this or we'll just stay in it or whatever. Like, the market is very quick quick quickly turning here.
41:07
To, like, a buyer's market is what I'm kinda seeing.
41:10
Alright. I have something interesting to to share with you. Have you heard of this company called Woot w o o t. Of course. Yeah. Woot was like, an internet
41:20
staple, o g staple. It was one of the cool websites where it was like,
41:24
you'd go and there was a daily deal. It's like buy this TV for, like, twenty two dollars or something.
41:29
So Ethan Brooks at the hustle kinda told me about it, but I had read about it for a bit because the founder interests me. He's this he's this guy named Matt Rutledge, and Woot was like, like you said, one of the original, like, daily deal sites,
41:41
and it was acquired by Amazon.
41:43
And the story is really interesting. I remember reading this a couple years ago. So Matt Rutledge is this guy from Dallas, and he flies up to,
41:50
Seattle to meet with Bezos, like, you know, right when it closes, and they get a Sunday breakfast.
41:56
And they're like,
41:57
Rutledge, he wrote. He's like, Bezos had, like, a weird energy this whole time, but whatever. Sitting in this meal. And I finally just say, so Jeff, why did you buy whooped?
42:06
And Jeff, like, had just ordered breakfast and they have the the meals in front of them, and he looks done at the meal, then he looks at Matt in, like, fifteen seconds passes.
42:16
And Matt's, like, Should I just, like, ask him if he wants to, like, move on and we could just, like, skip this. And Jeff looks down at his meal again and then looks back up at rutledge and he goes,
42:25
You see,
42:26
you're the octopus that I'm having for breakfast right now because Jeff had just ordered, like, eggs and octopus for some reason, like, a weird ass breakfast.
42:35
And he goes,
42:37
when I look at the menu, you're the thing that I just don't understand.
42:40
Basically, he had never ordered octopus for breakfast before, and he's like, this weird. I'm gonna order it. I've never seen it before. I don't get it. I'm gonna order it. You are the thing that I've never had, and I must have
42:50
for breakfast, the octopus.
42:52
And that's why he said he bought this guy's company. And his rutledge guy was like, dude, you're fucking insane. Like, he didn't think about it, like, it it my takeaway was with that. Like, oh, you're fake story. That is a fake
43:05
story. You either just made that up or No. I read it in an article. Those are quotes.
43:10
That is too hilarious
43:13
to be that is too hilarious to be real.
43:16
The exact quote is incredible.
43:17
This is this is I'm gonna read it verbatim from the article, and this is Matt in Rutledge saying, tell him the reporter, you're the octopus that I'm having for breakfast. When I look at the menu, You're the thing that I just don't understand. The thing I've never had, I must have breakfast octopus.
43:33
And he just and he and that was, like, boom, like, a twenty second pause him to say that. Like, just like this fucking weirdo, like, you know, like Star Trek type of guy.
43:41
And, as you'd expect, as one would expect from
43:46
What? There have been many great stories on this podcast. Many great stories.
43:50
Thousands of great stories, I might say.
43:53
This was the greatest story I've ever heard on this podcast. First of all, you told it great. I didn't know where you were going with this.
43:59
The breakfast, the looking down, the looking up, the fifteen seconds.
44:03
And then that line is all time weirdo. That is so weird of a thing. What do you
44:08
expect?
44:12
What do you expect? I was actually I did a podcast the other day with someone, and they asked me about my successful friends. And, like, what do they all have in common? I was like, well, they all like work hard. They all like are smart. But they're all fucking weird.
44:22
They're all weird. And, like, everyone I know who's successful is pretty fucking weird. So What do you know that would say that line, by the way? That Not that line. No one. No one. But that guy's like, Bezos is, like, the weirdest of the weird, these points.
44:35
Maybe he's the only guy.
44:37
Yeah. Like, I've heard him say, like, yeah, yeah, like, your business is one Google away from me destroying you. Like, he says stuff like that, but this guy says, I must have the breakfast octopus. But this company woo, it's really interesting because it's basically just a daily deal site, whatever. And, like, Matt is, like, he said Amazon ruined it as you'd expect. And, like, but they did all this funny stuff. Like, they would sell a daily deal. And then the deals that they didn't sell they would trade this feature called the bag of crap, which is,
45:01
a thing that, like, users would just buy blindly. And in the FAQs, it says, like, well, if you don't like it, listed on eBay, but we don't take refunds.
45:08
And,
45:10
anyway, he leaves, and he starts another thing, and he calls it the me, a mediocre corporation. That's originally what it's called. And the, and the underlying premise is that we're building a store that you don't need to buy anything to have fun. So, like, their copy is really, really good. And he basically said in an article, he was like, I want everyone's expectations to be incredibly low with this business. So that's why we call the a mediocre corporation.
45:33
And it's pretty hilarious. And I was reading their copy. And so now, a mediocre core corporation, they basically own, like, eight different websites. So
45:42
and they're all, like, daily deal sites, and all of them have, like, three hundred fifty to two million dollar, two million visits a month. So I bet you they're at it's actually a pretty substantial business. And if you read the copy, it's beautiful. It's wonderful. It's a wonderful copy. And I was thinking about this. The the basically as I've sold my company to a big company, I've realized that basically for the longest time, I thought basically the only thing that startup has that's better than a big company and why a startup can win is like focus. We could focus harder on stuff,
46:11
and we can move faster. So we can move fast and have more focus. And then I started reading about this guy, and I started thinking about, like, the hustle. Like, what made it interesting? And the second and the third thing that I've add is that basically
46:23
Be because there's less bureaucracy,
46:25
you can have more soul. You can do more funny interesting stuff. And the
46:30
reason and you can is basically the founder comes up with something so it's like, we're just gonna do it. Whereas at a big company, there's like middle management and they're like, I don't wanna lose my job, so I'm not taking this risk. I'm not gonna pitch the bag of crap like feature. Even though that's hilarious and users love it, I ain't pitching it. I'm gonna I'm not gonna do it. And I'll give you a good example. So I love app Sumo. Appsumo was started by my friend, Noah Kagan, and,
46:53
no, Neville,
46:54
Maduro is my good my best friend. And he, like, helped run it. And it was a daily deal site as well. Listen to this copy. So they ran a deal one time where you could purchase like fonts. I don't know how you buy fonts, but that was the thing. Listen to the opening,
47:07
paragraph from the daily email that he sent out. Neville wrote this. If the name's Lucanda sans Unico,
47:13
UNicode, or court, period, new, don't mean anything to you. Go ahead and close this message. You see, my friend, today, we're reaching out to the community of people known as font whores. You know who you are.
47:25
If your knees go weak when I w whisper, Geramonde,
47:28
you might be one you might be one of them.
47:31
And I read this. I remember I read this years ago before I met Neville and I was like, this is this is beauty. This is beautiful.
47:39
This turns off the people who you want to be turned off and it gets, you know, the people who you want it. And I was just, like, in my head, I'm like, dude, you're writing about having with this font. That is so funny. That is awesome. You are making the most boring topic really cool.
47:53
And You cannot do that at a big company. It's incredibly hard, and it's not hard because the company's bad or good. It's just that's the rules of the game, and it's just like, you're playing, you know, the game on hard mode if you're trying to, like, make
48:05
a big company cute.
48:06
And I would just think it this is just this company woo, it's such a perfect example. You should go to some of their websites. The their, their the mediocre corporation, they own casemates,
48:15
mediocrity. That's one of their things. They own this site called meh, dot com, side deal, morning save, and it's just deals. And I thought it was interesting, and the copy is hilarious.
48:24
And this is and I've been thinking about businesses that you can build, which you are building, and I did, where it's just like one or two people can kinda be the tastemakers, and that can scale and be leveraged really nicely, kind of like a daily email. You know what I mean? But as you get bigger, you you can won't be able to do it all. It's gonna get worse and worse, and I think that's just what's gonna happen.
48:44
Yeah. Totally. By the way, their domain is mediocre dot com, which is a amazing domain to have.
48:49
This is such a cool story. I love that. And I love that that email by Neville. That's
48:54
amazing copy.
48:55
The,
48:56
I think it's so true. Personally
48:59
personalities, you said soul, I would personality because it's not a personality to interact with.
49:04
It is such a differentiator
49:06
in life in all aspects of life, but it it also works in business. People go into business assuming you have to play some role. You have to, like, put on this suit and tie and be some character.
49:17
And all you're doing is simply blending in with every other suit and tie that exists out there. And so they'll, like, I see this all the time. Founders will try to play the same game as the companies they admire. The big companies, the successful companies. They assume because they're successful
49:30
that I need to act like them if I too want to be successful. What they forget was that Before they were successful, early on, the way they got successful was through having personality, having a point of view, having some edges to them. And those edges, they keep some people away because it's too rough for them. It's not what they wanted. And for other people, they're like, wow. This is the handle I need to grab on to because I love this. And so, you know, before Apple was Apple,
49:55
they were, you know, the homebrew. They were at the homebrew computer club. Right? They were basically they had the two advantage you talked about. You said focus. I call it freakishly obsessive.
50:03
And I use that word specifically because they are obsessed with that some topic, whatever it is. It could be raspberry Pies. It could be blockchains. It could be whatever. They're usually obsessed with something that's not mainstream.
50:15
Because not that fun to be obsessed with something that's already totally mainstream. There's not there's not much joy in that for this person. And the second is that they're freakishly obsessed, which is not only just an extreme form of obsession, but they're they're willing to go to a link that other people wouldn't, and they're willing to, like, the topic is usually niche and weird.
50:32
So, you know, fonts is a good example of of one,
50:36
of things like that. Then the other part that you mentioned, which is personality, it just gets squashed out of a big company. Because imagine if the at the beginning, when you're one or two people, the person of the company is basically the personality of the founder or founders. And And it's typically like a room of people, and they're like one upping each other. It's like, that's funny. They're like, Alright. But check this out. What if we even even harder? Like, you know, like, you can have that, like, vibe because you're incentivized to do that. You wanna grow. You wanna do interesting stuff. Totally. You're not incentivized once the company gets bigger.
51:05
Imagine a room imagine a room of of one person. Okay. It's just that per whatever that person thinks is normal to them. You get two people, two co founders. Maybe they're both a little bit weird. And so they riff off of each other. It gets going. Now you add the third wheel, even if that third wheel was totally vanilla. They're a total normal person. They're outnumbered.
51:22
So they joined the thing, and they're like, alright.
51:24
I guess that's how we get down here. Right? You had a phrase. You go, you need to let your freak flag fly if you're gonna work here. And so you whoever came in, you indoctrinated
51:33
them into your weird culture to do weird shit and do cool shit. That was normal there. So the third person comes in, even if they're vanilla, all of a sudden, they become flavored too. The fourth person comes in. Same thing. But at some point,
51:45
the next, like, I don't know where it is. Fifteen, twenty, thirty, forty, fifty people. Somewhere in that range, I would say, between fifteen and fifty people.
51:53
The person who gets hired typically will spend most of their time and not with the founders anymore.
51:58
And so now they're now one vanilla is spending time with a bunch of other vanilla people, and they're hiring other people who have on greater and greater percentage of vanilla. Right? Starts with they need to be twenty five, thirty percent. Because, hey, we need serious and get stuff done around here, then you start hiring fifty percent vanilla. And by the time, you know, you get to fifty or a hundred people, you're hiring a hundred percent vanilla people. And those people now when they someone says a weird idea, it's crickets in the room. It's
52:23
risks come first. There's reasons why not rather than why we would. It's oh, yeah. That has this one extreme strength, but it might have some other extreme weaknesses. So don't take the risk to it. That's gonna offend certain people or that's gonna, like, cannibalize this thing or that thing or, yeah, it just like bullshit excuses. Right. What will they say? What will they think? And so what will they say Well, really, when it comes down to It comes down to I've got a good gig.
52:48
I don't wanna fuck it up.
52:50
Let's not let's not rattle this. You know, I don't wanna shake this up. Yeah. Exactly. And and I'm not comfortable shaking it up because I don't know that that's what we do here because a lot of time has passed. I I don't hang out with the people that are, like, totally high conviction of being weird.
53:03
And,
53:05
and yeah, like, I I have some I have more to lose than I have to gain by doing this because when I say this idea, I don't get respect in the room. I get sort of like strange glances and nervous laughter and then, you know, somebody tells me why my idea is a bad idea. So I learn to just keep that shit pipe down.
53:21
My freak flag is now, you know, buried at the bottom of my trunk and it, you know, it's folded up and it's in its case. And so that's what happens at the end of these companies. Now some companies fight that off. So for example, this is why I think a lot of people like founder led companies because they keep that soul. They have one person in the company who has the gravitas.
53:40
So, like, I I think I think this happened at at, Tesla and it happened at at Elan's companies.
53:45
He is so publicly
53:47
weird and big thinking and out there and willing to just go with it that he kinda sets the tone if you don't on a day to day ever have meetings with Elon or work with him or you don't get the culture from him inside the company, you get it from seeing what he does on Twitter. So he kinda performs Did you see his new butthole feature?
54:04
Yeah. Exactly. And so
54:06
now if you're at Tesla, you're like, Okay. The the boss's boss's boss's boss likes that weird shit, and it gets a bunch of play on Twitter. And we've seen five things pay off by going overboard. Like, Does a cyber truck window really need to be bulletproof?
54:21
No. But Elon would think that's fucking cool. So we're gonna do it. And I know Elon thinks it's gonna be cool because he lets the flag fly on Twitter, and so I see it even though I don't interact with them day to day. So that's one way to scale
54:32
that personality is to have a such a strong personality and do it on blast. Another version, I remember when I was at Dude, but he's gotta put up with so much shit for that. And it it's actually to be in his position. I've been in this position, and I've weakened out a bunch of times where I'm like, oh, fine. I'll let you guys get your way this time. Like, you know, like, you're gonna quit. If I don't give it to this, fine. I'll let you have it this time. And in my head, I'm like, but this is the wrong decision, but I'm only make I'm only agreeing to go with this even though I don't like it because, like, I don't want them to quit. And, like, I just don't want this headache right now. Whereas, he's the type of guy because he's, like, you know, like, on the spectrum. He's, like,
55:06
no, I don't, like, pick up on this social cue. Like, we are not doing it. Like, we're this is fine. I'm okay being uncomfortable here. You know what I'm saying?
55:12
And that's that's how I'm inspired by him a little bit. The belief in himself and also just the lack of self awareness
55:18
is is important there. Right? You can't be like us. You can't be a self aware wolf and just have to my self awareness.
55:26
You have to have a little bit of like, you know,
55:29
you know, you don't give a fuck in your system in order to do this well. At Twitch, one thing happened, I remember that I was, like,
55:36
super, super proud to, like, be there working there at the time. I was, like, I gave it a lot of shit. You know, I just do the sort of, like, the the stereotypical startup guy thing where you're like, startup cool, big company dumb. Big company slow, big company boring, big company no risk, big company no innovation. Right? Like, it's the startup caveman who's just, like, you know, like, you know, small startup good, even though a small startup is, like, failing and has no money and, like, no users, no impact, no nothing. It's, like, still in our head. There's, like, something to be really proud of there.
56:07
But sometimes, and these companies really cool shit happens. And what I remember one was they released this campaign
56:13
for prime day. So Twitch gets bought by Amazon.
56:16
Amazon wants all of the Amazon companies to really push prime day. It's the, like, it's basically its own Black Friday that they created where it's like, yo, here's an excuse to go spend a bunch of money that you otherwise weren't gonna spend. And prime day is huge for for Amazon. So they, you know, the memo comes down to which you need to support prime day. And then everyone's at Twitch, like, shit. What do we do? And Twitch has a user base that is so easily offended.
56:39
It's like
56:40
Anything Twitch does. Any policy it creates. It's like, hey, we're, increasing, you know, the safety and, for women. It's like, Why? Because women can't defend themselves. It's like, dude, well, like, we're just trying to help. Like, we're not trying to offend anybody every step of the way, but you could sort of do no right. And,
56:56
so so people were just like, dude, what are we gonna do? How are we gonna promote this like Amazon Prime, go buy shit stuff? Like, people are gonna think we're just total sellout. Like, this is not gonna be cool. It's not gonna be go over well.
57:08
So I don't know who the genius is in this company, but somebody was like,
57:12
Like, imagine, like, a TV show where they're like, god, like, everyone just think we're just sell out. Ever gonna think it's just a sell out. And then you queue the dream music, like, sell out, sell out. I got it.
57:23
Twitch sells out. And they made it. Yeah. They, like, turned it on its head and they went self aware. You know, like, and and it's always sunny. It's like, the king, you know, The gang goes to a trump rally or whatever. It's like the the event was come watch how hard twitch will sell out today. And they basically lean into it completely instead of trying to do it and then sort of like set themselves up to catch a bunch of arrows from fan from the the users who are like, god, stop trying to promote Prime Day. This is annoying. This is why it was this is why I didn't want Amazon to buy Twitch. Like, I knew it was just gonna sell out to this corporation. I call that the eight mile strategy. Have you seen eight mile?
57:58
Yes. Exactly. Like, there's this one, like, the last scene, M and M's, like, Yeah. I am white. Yeah. I am poor. Yeah. This didn't this guy did have sex with my mom. Yeah. This all happened. And then it and, like, he makes it entertaining. And then the other guys are like, fuck. I can't make fun of it.
58:13
Yeah. Like, I can't I can't mock that. You you just took it away from me. You know what I mean? I'm powerless here. I it's the eight mile strategy, and I love it.
58:22
That that's exactly what it is. And so, yeah, they went full slim shady. They basically what they did was they created a QVC
58:28
style set. Right? Like, the cheesiest salesiest set. And then they invited the big streamers, and it was, like, they created this, like, this neon eighties logo that was, like, Twitch sells
58:38
out. And then the people would jog on to the stage. They're like, today, I'm gonna sell you this shitty blender, and they're like and then and people found entertaining, and it was funny, and it was self aware, and they they just, like, and it's sold by crazy. Like, it was so successful. And I don't know who this was. It was somebody in, like, the creative marketing department.
58:56
I think I bet them at one point, but I was like, hey, you don't know this, but, like, That was the number one thing I respected, you know, that we, like, of all the features we shipped, of all the projects we tried. That was my favorite. It was my number one. I thought that was so well done. Whoever came up with that, you had guts, you had creativity, and you, like, turned a disadvantage into an advantage, which is, like, for me, That's the highest form of respect. When I see somebody who could take a disadvantage and flip it to an advantage,
59:22
it's like that's you're my person. You are you are everything that's right about business in my book.
59:28
I love that. I'm gonna look that up. I wanna see, I wanna say, like, I wanna see the content. I bet it's hilarious.
59:33
It's good. It was really well done.
59:36
We need to come up with a better way to end the show. If we're gonna come up with a way to start it, we have to come up with a Yeah.
59:44
You you never talked about the basketball game. Oh, yeah. You gotta talk about that. Do you wanna talk about that?
59:50
Yeah. Let's do it. I I gotta be a little vague about it, but, yeah, let's do it. You guys saw So I sent you guys the guest list for this thing.
59:58
I guess I should explain what it is. So I went to a conference. Yeah.
01:00:04
I went to a conference,
01:00:06
and it was fun. It was a lot of fun.
01:00:08
But I don't know about you, but I have this, like,
01:00:11
feeling before I go to a conference, which is like, there's like a forty eight hour period before, but I'm like,
01:00:17
what are the reasons I could not go to do this? Yeah. What are the reasons I could get out of And I don't know why that urge comes over me. I think, like, just the idea in my head of what a conference entails is like this stuffy ballroom
01:00:28
like, awkward handshake conversations with people who, like, you know, nobody knows each other. And it's just, like it's, like, just, like, the worst first day of college all over again every day in my, you know, in my professional life now. And so I was like, yeah, I just hate that feeling and I hate conferences, but, like, There is some magic at conferences that happens or, you know, I do like meeting new people. I do like learning new things.
01:00:51
And I do like some of the like little side events that happen in the conference that are like not the speaker on the stage and not the, like, networking mixer where I have to, like, go a barge in to hit.
01:01:02
What are you guys talking about? Oh, you guys known each other for ten years?
01:01:06
Cool. Well,
01:01:07
I'm,
01:01:09
I'm, Sean, I have You guys like podcasts?
01:01:12
It's like, you know
01:01:14
Oh, you don't really make me okay. Yeah.
01:01:18
No. I was just asking if you guys do where the bathroom was. I was just waiting this whole time to barge in and ask that. I'm a go now. See you. So Dude, by the way, we've been the best The best way to approach that I've learned is just saying, hey, I don't know anyone here. Can I join your conversation?
01:01:33
I've noticed that to be this the best. It's it's the upfront method.
01:01:38
Yeah. Exactly. So so
01:01:40
I dislike conferences for that reason. And I was like, alright.
01:01:44
And and at the same time, I'm like,
01:01:46
I missed doing some stuff that was really fun that I just don't make a lot of time for nowadays. I was like, I miss just playing basketball. Just like, dude, I used to play three hours a day, just pick up was just it was so fun. That was, like, the best time. Just me and my friends and just playing. And, you know, we used to meet a bunch of cool people doing that. And so I was talking to Ben, and I was, like, not producer Ben, a business partner, Ben. I was like, I was like, dude, what if could we get, like, the magic of a conference to combine with the magic of, well, just go and play, play and pick up like is there a way to do this? And he's like, yeah, I got an idea. And so we came up with this idea, which was
01:02:19
we have a friend
01:02:20
who trains some of the biggest, like, NBA stars
01:02:23
And he's been training them for years. And, like, these are, like, you know, all star hall of fame level level players.
01:02:29
And,
01:02:30
he's their personal trainer. Like, he'll go to their house and work with them every day in the summer and think that same thing things like that.
01:02:36
And, we've become friendly with him because he's a he's an entrepreneur, and we've we got to know him that way and kind of helping each other out with our businesses.
01:02:43
And so we were like, yo,
01:02:46
his name's Alex Basel. We're like, Alex,
01:02:48
you know, you train
01:02:49
Kyrie Irvin, you train Trae Young, you train Carmelo Anthony. You train these guys, like, Dude, what if I just got a bunch of business dorks together who all love basketball? And, like, would you just train us like you train them, like a fantasy camp? Like, Can we just pretend for a weekend? Like, we are we are those guys? And he's like, yeah. I'm down. Like, just, you know, pick a weekend as long as I'm free. Like, we'll do it. I was like, okay. And then I was like, once I had one side of it. And I was like, alright. So let's what if we just got, like, ten, twelve people who were You need your anchor, though. You need your whale. And we needed our whale. And I was like, how do I get people to come to this? I was like, first of all, I don't even know who plays basketball, who doesn't. I was like, who would I wanna who's, like, number one, a great hang?
01:03:27
Number two, loves basketball.
01:03:29
And number three, like, successful enough in business where if I go invite the next person,
01:03:34
The poll is that these other people are coming. Right? That's the key to any great event is these other people are gonna be there. The people are the event. That way, I don't have to be, like, great with the food and bev and, like, the environment. I've all these logistics I'm not good at, like, the people are the event as long as the people are there to work.
01:03:51
And so,
01:03:52
I won't say who, but we landed one big whale,
01:03:56
famous person x,
01:03:57
and then the Domino's world famous world famous, mainstream famous type of person. Exactly. So mainstream famous type person. And then I was like, okay. Cool. And I started to get a couple of friends I sent you the guest list because you're coming. Yeah. And producer Ben is coming. And or, like, I told you guys to come. I don't know if you guys are or are not coming, but you should come. It'll be fun. When's the date? Did you say the date? It's next month or it's in twenty days. So it's twenty days from now.
01:04:23
But you saw that guest list, dude, it's coming together. There's some pretty awesome people going now. And now it's way bigger than, like, ten people. Like, we got twenty people. And this is, like, how many how big is the company? Their dad owns the NBA team, and this person, they just sold their company all this money. And then this person, they're the CEO of this public or traded company. It's like, I didn't even know that guy likes to play. You know, like, there's a whole bunch of really interesting people. I think this is gonna be dope. I think this is a way better way. I think this is a hack where I don't have to go attend conferences. I get to host one more. You should invite,
01:04:51
lori, jet dot com.
01:04:54
I should invite him. Yeah. I haven't invited him yet. That's a good one. If if he plays, he don't He's always a basketball team.
01:05:01
Yeah. I'm very happy. I will invite him.
01:05:04
But, yeah, what do you think about this? This is awesome. It's gonna be the best. I think it's gonna be really fun. I think you should invite even bigger, more famous people than just, like, internet Dorks, like,
01:05:14
Mark would be cool or, I don't know who else, that the hard part is to think about who to invite, but yeah, it's gonna be awesome. I think it's gonna be really fun. I think it's a great idea. I think making yourself the center of these types of things is is bad ass. It's a net win. There's no downside.
01:05:28
Are you out of pocket any money?
01:05:32
I don't know. Haven't even thought about cost yet, but, like, yeah, like, it'll cost money to do this, but it's not gonna be super crazy. And I think everyone would pitch in. Everyone would pitch in just, we're not trying to make a profit off this thing. We're just trying to, like, cover all the costs and do make it dope. No. I think it's a great idea to be the goal. And it would be. It's gonna look sick on social. Like, it's work related. Would let's
01:05:52
Let's tell, daddy Hubspot to pay for it.
01:05:57
Hey, fellas.
01:05:59
Quick break between between games here. Just so I quickly talk to you guys about your CRM needs.
01:06:06
They'll be into it. I think they're trying to If ever we gather around, I have a quick PowerPoint that I'd love to just run you through. Yeah.
01:06:16
I mean, I thought they would.
01:06:18
But, no, make them pay for it.
01:06:24
If we can record yeah. We'll Oh, that's we only need to record
01:06:29
one or two things.
01:06:30
We should record.
01:06:32
Day, we could probably record two or three, like, things. We could even have, like, two people on at a time. So it's not like Dude, and we should get couches
01:06:39
and have people playing in the background.
01:06:43
Yeah. The game is just running in the background. There's audio sucks. It's just so much like screaming from basketball. The full send guys did a, the full send guys, they had a wedding. I think it was, like, post Malone's manager or some some, like, famously person was doing a wedding. And they set up a studio
01:07:00
off to the side of the reception area, and they're in there recording a podcast for an hour. And like Logan Paul popped in for, like, ten minutes and this other person popped in for like five minutes, and it was really cool. It was a great pot. We should do something. And they're like, alright, you guys wanna go back? Like, I think desserts at our table. And they, like, went back. It was it was pretty awesome. Great idea.
01:07:17
Well, yeah. It was a really good it was like, if if you explained it to me, I was like, oh, no. This isn't cool, but I saw them it off. And I was like, oh, this is actually really neat. We should totally do that and ask HubSpot to, front the bill. Alright. Great. Alright. Done. Done.
01:07:30
Alright. Well, good idea. That's the pod. That was a good one.
00:00 01:07:51