00:00
So he's got, is it the daily wire? Is that what it's called? Daily wire. So this is, like, a subscription media company that he created because They're just sort of like anti mainstream media. That became a big thing like fake news and f the mainstream media.
00:13
Well, why don't we create an alternative? The daily and the daily wire does some insane numbers. It's, like, only in year three or four or something like this. Very new, and it does over a hundred million a year in subscription revenue. Yeah. And have you heard of their their spin off Jeremy's razors?
00:27
No. What is that? Dude. You gotta go to this.
00:32
Dude,
00:39
I've had a hell of a of a of a day. I'm not gonna say who, but check this out.
00:44
Friend wanted to come skateboarding with me. So naturally, he got concussions. So I took him to the hospital to By the way, did you even get, like, an hour of skateboarding in, or was this, like, finally? I got an hour in. I got an hour in. Yeah, and then he was getting hyped up seeing me do stuff. He fell, hit his head, take him to the hospital to get his, concussion checked out. Turns out while we while we were there, while they were getting the scan, their appendix ruptured,
01:08
and they get rushed overnight, or they get he they have to stay there overnight get rushed to the a different hospital,
01:15
emergency, appendix surgery.
01:17
So this head injury basically saved his life. And they were like, I don't know. Like, this is just a gift from god, but you definitely could have died from this. Did the appendix get damaged in the skateboard fall or just separately happen to be the same time. Separate. There's just a weird turn of events. Very separate. So that's where I've been. So I'm a little disheveled, but I'm wearing my cool guy jacket now. That's my new thing. I'm gonna be the token cool guy. You could be the nerd. Congrats.
01:45
No. This is real leather, bro. This ain't the this ain't Tesla vegan leather, but I'm in my cool guy off it. So I'm good to go.
01:51
Yeah.
01:53
Cool is what I would describe that as. So that's good.
01:59
Alright. Where where shall we start? Where do you wanna start? Are we still
02:04
is Sam still showing up to the BYOB empty handed? Or is he bringing ideas to the table? Where are we at with this whole, Well Sam does research thing. I know you started with a doctor's note there. So is that your excuse for why you don't have any topics?
02:17
We I just went over a lot of my topics. I was the one who did the topics.
02:21
Oh, you wanna talk about your new seed oil only diet?
02:24
In that way, you told me that you're doing a seed oil only diet?
02:29
All oils diet?
02:32
Dude, so, like, seed oils are all the rates now. Is it just in my world? We started talking about them and now I'm seeing everywhere. People are so anti seed oils. My friend Dennis was like, screw it. I'm only eating seed oils from now on. I looked yesterday at the bag of,
02:45
I was like, you know what? I kinda wanna have one of these little little bag of this little pretzel thing for a second. I just let me just check the check the stats on this. I was like, ah, it's not so bad. Not the not too many calories,
02:56
whatever.
02:57
And I looked at the the ingredients.
03:01
I saw canola oil on there or something like that, you know, sunflower oil, whatever these things are. And it was a Sam voice in my head that just told me these things kill you. And so I decided I decided to put it down. I drank a big tall glass of water instead. So pretty pretty big net win there for me. Yeah. I don't know why it's bad for you, but someone on Twitter told me it was, therefore, it's true. If it's if it's written down on Twitter or if it rhymes or if it's like a cute phrase, I automatically believe it. Aliterations,
03:26
rhymes are four people. I don't know.
03:30
Either any one of those three, and I'm in.
03:33
Let me tell you,
03:35
two things. One,
03:37
you said something about, like, oh, it's beautiful. It's well done, and it reminded me. I've, yesterday. I found an what would be an amazing DDC product. Not amazing, like, hundreds of millions of dollars, but,
03:49
a DDC business that is I know would just it would work. It would work really well. It would be very profitable.
03:57
I'm looking. If somebody wants to operate it, I'd I'll I will just simply give you an idea and a playbook. And then, I'll take my share, and we can we can start this company. But, basically, it would require somebody who's good at things that are beautifully done. So
04:10
this, I think, requires the feminine touch.
04:13
So
04:15
I'm sort of fishing in a dry pond here with this with this podcast, but,
04:19
to our four female listeners, if any of any of the four of you, you got a a twenty five percent chance each. Here to to step in and take it or,
04:27
to one of our mail listeners. If you, I don't know, see a fit female today, let her know about this opportunity. Looking for somebody who could do something that is, the product is beautifully done. It would be a successful DDC product. I have no doubt in my mind.
04:40
You would just need to be good at a couple things, you know,
04:45
an aesthetically beautiful brand, and
04:47
short form video content, TikToks, or getting them made by other people if you don't do them yourself. But it's easier. Alright. You you have been the palm of your hand. Tell me what it is.
04:56
I can't tell you on air because I don't want everybody to copy it. I will tell you off air. Wait. Really?
05:01
Yes.
05:02
Dude, this was the lamest segment ever.
05:06
Is that really it? And that's really what you wanna do? That's really what I'm gonna do here. If it happens, then we can we can reveal it. And if it doesn't happen, then I'll also reveal it because I have nothing to lose at that point. So just not yet. I I was gonna remind people. This is usually the segment where I remind people of our gentleman's agreement where we work for you now, but all you have to do is go to our channel and subscribe. That's a gentleman's agreement. It's called the gentleman's agreement because I can't check to see if it's true. So you just it's just a base on trust. But
05:31
after that lady I just violated it. Yeah.
05:34
That's lame. So if you wanna do the gentleman's agreement, we owe you now. But, alright. Alright. I'm in the penalty box, but I'm gonna fight my way out. Okay. So here we go. Tweeted something out the other day that I think is very interesting and reminds me of the Doug tomorrow.
05:45
YouTube creator. Yeah. A YouTube creator who's not just gonna make money off YouTube ad revenue, but has built a business that they built basically a fifty million dollar plus empire off YouTube. Why did I ask this question? Well, your boy's gonna start doing YouTube content. But your boy also wants to make more than fifty million dollars doing this process. And so I wanted to see who has done this before because I'm not really interested in being a pioneer. The pioneers get slaughtered Right? So I don't wanna be a pioneer doing this. I wanna be sort of a fast follower. So I was looking for examples, and I got a bunch out of this tweet. I wanna read some of them off to you and see, what you think about these. First one. By the way, when when when you tweeted that,
06:25
I don't know if it's because I know you well or if everyone,
06:28
like, could read through the lines here, but it was very much like,
06:31
tell me what to do with my life. Yeah. Yeah. Yeah. Yeah. Yeah. Like, hey. Can you just, can you validate my parking pass here? Yeah. I need some need something. So First one's right up your alley. More plates more dates. Love them. More plates more dates. You probably know this story a little better than I do. I didn't know he was doing this because I watched his videos. He doesn't really pump product as much, or at least in the clips that I've seen. If you watch closely, he does. Not not in an obnoxious way. Right. So this guy, Derek, super likable guy,
06:58
puts out great content. I'm not even really interested in, like,
07:01
testosterone and, like, steroid usage and something else occasionally I am with certain athletes, but usually not. But I find myself just watching this guy's videos because I like this guy a lot.
07:11
Apparently, he's got a brand or maybe two brands. One brand, you know the name of it? Yeah. One's called Merrick Health, and the other one is called Gorilla.
07:20
What's it called? Gorilla Mind. Yeah. So gorilla Mind, if you go to Gorilla Mind, Gorilla Mind is getting,
07:26
I wanna say almost two million,
07:29
between one and two million visits a month. Right? So let's say a million visits a month,
07:34
I think it's pretty safe that this that this brand is doing about a million dollars a month in revenue. So twelve million a year in revenue on his, supplements brand. I think more. I I would take the I would take the the more on that one. Yeah. Yeah. That's a con I would say conservative estimate.
07:50
Would I wouldn't be surprised if it was as high as four million a month.
07:54
And supplements are an amazing niche to be in. Right? Like, you know, everybody wants to be in the,
07:59
everybody wants to be in the in the supplements niche. So,
08:03
so that's great. Just gave you, by the way, two pronunciations of niche,
08:06
back to back. Just to appeal to both both sides of the of the aisle. You totally redeemed yourself.
08:13
And then Merrick, is this TRT clinic So they basically do kinda like, you know,
08:18
help men, you know, stay young. So hormone replacement, hair loss, sexual wellness, all this stuff.
08:25
Thing's gotta be doing pretty well too. And I think they also do the semi gluteide stuff, as well. I don't did he start this or what? Because it has hundred employees on LinkedIn. Is he a just a partner or he started it? I think he's an equity owner. I don't know if he's the guy, but I think It's he's he's so popular that it appears as though he's,
08:43
a main guy, and he's definitely pulling his weight. I know a lot of people, he used Merrick Health, I don't know anyone who uses Gorillomine. I think Gorillomine's a horrible name for a supplement company.
08:53
But I trust Derek. I think the branding on this is wrong. But it's interesting. And it what's really interesting is, like, he sells creatine. Do you know anything about creatine? It's awesome for one. And number two, it's basically, like, it's
09:05
It Have you ever heard of creatine? It's awesome. Yeah. But it was a typical reason. Well, I'm I'm almost
09:11
positive that creatine is like a commodity. Like, it's almost, like, all the same.
09:15
And and he's selling it, but he has an upset here. He has a he marked it up because it's Derek.
09:20
But, yeah, that's a good example of a crater killing it. And by the way, these examples, I specifically said, I said,
09:25
you get kicked out of the party. If you come here and you say Joe rogan or mister beast or any like, it has to be somebody else. Like, not the examples everybody always talks about. So here's here's a couple others. Okay. So here's some that, I'll go in order of the ones you know to the ones I think you don't know. So, another one you know Kayla
09:44
Itzines, I don't know how you say her last name. Kayla Itzines,
09:48
I think.
09:49
No. I think it's like it's new or something. I think it's pronounced a little bit different. But but if you're if you're one of the four women listeners, they one hundred percent know who she is. Every woman knows what she is. Pronounced, like,
10:00
hermes or something like that on this podcast or, like Hermes? Yeah. I was I I I, you know, I got a lot of shit for that
10:06
yeah, one time I heard you pronounce a da Tahi. You're not exactly good at pronouncing pronouncing things. My mouth doesn't fully work. Yeah. I got a a thick tongue.
10:16
So she created this app. So she's like a fitness influencer type person, ends up creating an app called the sweat app, I believe they sold it for four hundred million dollars. So her and her
10:26
husband or boyfriend, and then they broke up, but they kept building the business together. I don't I don't know what ended up happening there. Sounded like there was some drama, four hundred million dollars on this exit. So I thought that was a great example of not just saying cool. I'm gonna hold up a detox tea and, you know, get paid five thousand dollars for a shout out, I'm actually gonna create a business off of my following.
10:47
Mark rober. So Mark rober Yeah. He's a former NASA engineer. He makes, like, engineering videos. Like, oh, I built the world's biggest t shirt cannon. I love this guy. He built a yeah. He's really likable guys. Like, you know, the science teacher, everyone's favorite science teacher type of guy. He has a monthly subscription box. I think that does, like, It's like a science kit, and you're like, you get to build little products yourself. And that's a great idea. Super on brand.
11:11
It's twenty five thirty bucks.
11:14
This thing is I I think doing millions of dollars,
11:17
a a year pretty safely. He's got a very, very big following. Twenty three million, I think, on YouTube. I mean, he's, like, one of the big guys He's been around for a long time. Okay. Another one, you probably know Ben Shapiro. So Ben Shapiro is,
11:29
by the way, I'm gonna make a little prediction. Don't agree with everything he says, but you kinda love this guy.
11:35
Yeah.
11:36
Yeah. Awesome. Yeah.
11:38
I'm projecting.
11:40
Yeah.
11:41
I like his nerd swagger.
11:43
And he's he's just fast mouth. He just, like, says things very distinctly and quickly I don't believe in most of the things he says. I believe in maybe some of them. He's pretty religious,
11:52
and I'm not into I'm not into religion, but he says a lot of stuff that I'm like,
11:56
Dude, just the fact that you came with that, like, pretty brutal reply so quickly, I respect you. Yeah. It's like a rap battle. Right? Like, you just, at at the end of the day, you know, whoever kinda insults the other person, the fastest and the best wins. And, he does not have a thick tongue like your boys,
12:13
do. So
12:14
so he's he's at that same time.
12:17
Yeah. He's good, man. So he's got, is it the daily wire? Is that what it's called? Daily wire. So this is, like, a subscription media company that he created because they're just sort of, like, anti mainstream media. That became a big thing, like fake news, and f the mainstream media,
12:31
Well, why don't we create an alternative? The daily wire, and the daily wire does some insane numbers. It's like only in year three or four or something like this. It's very new.
12:39
And it does over a hundred million a year in subscription revenue.
12:42
Yeah. And have you heard of their their spin off Jeremy's razors?
12:47
No. What is that? Dude, you gotta go to this. So go to it's just Google, like, daily wire razor company. But so basically,
12:54
Dollar Shave or Harry's razor one of their so basically, Venture Bureau's conservative or he's right wing, whatever he's, you call him. And so naturally, like, the left hates him, and
13:05
the right, loves him because they feel like they're being canceled all the time. And so Harry's razors was one of their biggest or big advertisers
13:13
And they bailed. They, you know, said, you know, we're not gonna associate with Ben, you know, you're screwed up. And so the founder or or one of the co honors and CEO of the daily wire. His name is Jeremy. And so if you go to Jeremy's razors, you'll see the website and they made this crazy video where they just said, like, it's actually pretty hilarious regardless if you agree with them or not. But they created this video that's like a hype video, and it rel was launched nine months ago, and it has twenty two million views. And they're selling millions and millions of dollars. They basically just took the Harry's
13:40
razors. Like, it it's pretty much the their site is not identical to Harry's razors, but they just call it Jeremy's razors. And it's like and the picture is this guy who's he's smoking is a cigar. It's basically a big middle finger
13:54
to,
13:55
to Harry's razors. On the about page, it says Harry's and the Daily Wire had a deal. They paid us We advertise their razors. But after we said that boys, our boys and girls and girls, they publicly condemned our views as inexcusable,
14:07
and misaligned. And you know what?
14:09
You're damn right. Our values are misaligned. We value truth and the right to speak. We embrace masculinity and the courage to uphold it. And so that's like their whole shtick. It's us versus them. Regardless of what you feel about that, if you think it's right or wrong, very, they they capitalize on something and it's and it's doing well. This is so good. This is,
14:26
Wow. This is an amazing amazing little case here. The video that's the, like, add, the launch video for this, it starts with a it's like like professionally made. And, basically, it starts with, like, you hear, like, a a car and you're in a parking lot, and it shows, like, the parking signs, and it's, like, you know, the daily wire. And then it says god king And a guy pulls up in a McLaren and he gets out with a, like, a blowtorch,
14:46
and he goes inside and just blowtorches a bunch of, like, harry's,
14:50
like, merchandise and just sets it on fire. And it's, like,
14:54
such a such a smart thing to do to take this, like, great business model, right, the the classic kind of Gillette you know, razor cartridge model. And then just be like, no. This is the one done by by us, for us. Right? Like, Yeah. That is so smart. And
15:08
I feel like that just opens the door for them to do this in five other categories.
15:12
Yeah. It's a very, very intriguing,
15:14
case study these guys are doing. So, yeah, that's a good one. Now can you write the word Jeremy on a stick of deodorant? Yes. You can. Alright. Great. Can you write Jeremy on a, you know, tub of toothpaste? Great. Yep. You sure can.
15:24
What else can I write to our Jeremy on? That's not there's now a guy running around grocery stores being like, we can write Jeremy on that. We can write Jeremy on this. My god, guys. The opportunity's massive. Yeah. They're like, hey, Republicans like sunscreen. Let's do that.
15:37
White people get sunburned. This is totally work.
15:41
Yeah. Interesting case study. Alright. What else is there? Alright. So then there's kinda like the Emma Chamberlain. A lot of people talk about her coffee thing. People know that.
15:49
Pat McAfee.
15:51
Killing it. You know, he kinda did he did a hundred a four year hundred twenty million dollar deal with FanDuel for his NFL show, which is
15:58
pretty insane.
16:00
That's, like, a a absolutely insane, like, brand deal to pull off. Okay. Then there's some others that I hadn't even heard of. He's also the host of, like, WWE. Do you know that? He's, like, an announcer there. He's kinda crossed. I went down a very deep pet back v rabbit hole one night because I was, like, I think I love this guy. He's amazing.
16:16
And I was like, I'm doing this for the pod, this research.
16:20
And then
16:21
three hours in, I was like, this isn't for the pod. This is for my soul. I just enjoy this watching this whole journey.
16:28
And I was also like, I don't think there's even a story here for the podcast. I just think I really like this content, and I'm and I never talked about just did three hours one night, and I just never brought it up. There was one time where I thought about our setup, and I'm like, we should do it standing up because he stands up when he records, and I love it. He also wears a tank top, which I know you love. Yeah. So win win.
16:50
Alright. So here's some others that I didn't even know who these people are. Danny Austin. Do you ever heard Have you ever heard of this person? No. Okay. So she created a brand called divvy, and it's basically scalp care for women. So she basically took a problem in her life, which was, I think, maybe, like, as she was aging or postpartum, maybe, she was struggling with hair loss, which is actually pretty common for women to struggle with hair loss. Like, I know my wife, like, after we had
17:12
every time that you you go kind of like after you have a baby, like your body's just producing whatever different hormones, and there's, like, they all, like, complain about, like, you know, their hair thinning or hair loss is a very common thing. So anyways,
17:23
she creates a brand she first was just talking about the struggle,
17:26
and then she stole the solution. So her content was everyone's like, oh my god, Danny, so vulnerable, so authentic.
17:32
Oh my god. So, like, I'm so glad you're speaking up on these issues. And, like, you are a beautiful queen. You're so beautiful. This is, like, don't worry about it. And then she sold a solution, which was, like, the scalp care thing, and she did twenty million dollars in the first, like, ten months something crazy. So it just, like, took off right away like a rocket.
17:50
So I like that one. There's another one. By the way, do you ever watch Dandruff videos on TikTok? That's, like, my favorite type of content. People just like flaking off Dandruff. You ever do that? No. People have people like popping zits too. Dude, because I got crazy Dandruff. If I, like, my head, there's gonna be a snow day. I'm always looking for, like, a good a good Dandruff shampoo, and I love watching Dandruff videos, TikTok. It's a huge niche. Don't wear black around Sam. Yeah.
18:14
Not good.
18:18
So this woman named Mindy Mc Knight. This is another cool example. So she started a brand called cute girl hair, which she was because she was just doing hair style. Love that name. YouTube, YouTube. Yeah. Great name.
18:29
Honestly amazing name. Yeah. She was making YouTube content just doing hairstyles for her girls. That's cool content. Oh, here's how we do this hairstyle. Here's how we do this one. It's kinda like, you know, what your big sister should have talked to you or something like that. And,
18:42
I think her story is, like, she has five kids. I might butcher the story because I just I don't remember was, like, a couple weeks ago when I saw this. But, like, I think she's got five kids or something like that, and they all have different hairstyles or textures. They may have adopted or something like that. And so she's, like, her content is showing, like, this wide range of, like, hairstyles and how you can make them all look cute no matter what your hair is. Right? That's great.
19:03
She does a launch with Walmart, and it's the second biggest launch with Walmart. She just they're doing nine figures in sales. So over a hundred million in sales,
19:11
And her YouTube channel has five and a half million subs.
19:15
Her twin daughters have YouTube have a YouTube channel with seven million subs. Right? Like, this is just kind of insane
19:20
how
19:21
big that launch can be when it's like total alignment between creator, their personal story, their content, and then
19:29
the product once they have the distribution. And so that was pretty inspiring to me. I really liked that. And now,
19:35
now I have a good excuse to spend all day
19:37
just making fun content for free and being like, don't worry.
19:42
One day,
19:43
this is all gonna become actual, like, this will this will be real work. This is not just me getting to play around and, like, you know, be on YouTube all day. Alright. Well, what else is there? I mean, cute girl, Harold, great name. What else do you got?
19:56
Well, okay. I just gave you seven, but, like, we can keep going if we if we'd like. Oh, I thought you had a few. I there's one one guy that I find very fascinating that I saw someone mentioned on your thing, Guzman,
20:06
as they push it. I didn't know who this was. A lot of people mentioned him. So who's been he's, I guess, a fitness influencer. He's got athlete or something like that, alphilippe. Yeah. His I don't know if his knit I think his niche is like texans. I think he's Hispanic, so I think he has like a huge Hispanic following, but basically basically he's like a rip a rip guy. But he, like, has, like, weaved in his family into his content. So you, like, know about his life, and he's like a family guy. He launched something like a fifty thousand square foot gym called Alpha Land
20:33
so probably not in your wheelhouse, but it's called Alpha Land. And,
20:37
Maybe it's just a branch for a native dudes. Yeah.
20:41
What's going on in alpha lane? Yeah. Is there like a is there like a gymnastics, like, part of that?
20:46
We stretch. We stretch and watch other men work out. Yeah. It's called Alpha Land. It's like a fifty thousand square foot gym. I forget where it is, San Antonio or Houston or or Dallas or one of those folks. One of those places where you'd expect an Alpha land. And, and he also has a clothing line. And I think he's killing it. I think he's doing a he's big business. Right. I like how you acted like you hadn't been there or don't have a membership, but, like, we know.
21:12
Okay. Yeah. So this is my these are my fifty million dollar leaders. And, all of these people, I think, have built off of their YouTube content,
21:19
you know, an empire that's easily worth fifty million or more, for you.
21:24
You pro you made fun of me for not preparing and you pre prepared that list.
21:28
I think I knew more about all of them than you did. Yeah. Because you're you're, like, a real consumer
21:34
of content.
21:36
Right? Like, I'll be, like, oh, they use this technology in this music video. You're, like, yeah, I love that music video. I'm like, I haven't watched a music video. And they it literally
21:44
yeah. I've been seventeen years since I've watched a single music video. I went to your house, and you just had music videos on TV on loop.
21:51
And you're like I love music videos.
21:53
I was like, this is what you watch. And you're like, yeah, just leave it on.
22:00
I I just I ran out of questions because I was like, wow. This is just a different thing that just doesn't happen in my world. No. I watch music videos constantly. So, yeah, that's one of the ways I know about stuff. Also, my wife is a little bit younger. So she just turned thirty. So when we were dating, you know, only a couple of years ago, she was, like, in the twenties. Okay. Yeah. Well, hey. I said younger than me, and she's got a younger sister. So I'm kinda I I'm I got my toe in the cool kids market. Yeah. You like, you see people. You leave the house. You take supplements. You watch music videos. You watch movies. You read biographies.
22:30
You do a lot things that, like, you know, I simply don't do. I'm, like, a I'm just, like, a heat seeking missile for, like, what's the interesting story. And then my stories are typically, like,
22:40
did you know that there's this? And then for most normal people, like, yeah, I love that. I love their channel. You're watching it in October for years. You're a potato.
22:48
What you see is what you get. You could pull the skin back a little bit. It gets up at new. But you're an onion, bro. There's layers. There's lots of layers. It goes all the way to the core. The layers don't stop.
22:58
Yeah. But French fries are made out of me, and I think that that's kind of a win.
23:02
Dude, alright. Let me tell you something interesting. And this is more so. I wanna put this on record that I brought this up about two years ago. But have I remember when I told you about the company bring a trailer?
23:14
Yeah. Yeah. You said,
23:16
You said you were talking about,
23:19
car companies or auction companies, something like that, and you were like, dude, there's this thing. You've been told that this is like a long long time ago. A long time ago. You were like, dude, there's this thing called bring a trailer. It's sick. You can just buy a car on this auction thing. I don't even know how it works exactly. You're like, it's started by this guy, Doug De Doug De Moore. No. You're you're confusing two things. Oh, no. It was the guy from, inbox or whatever. Right? Yeah. Yeah. Yeah. So, it was started The main guy, I forget his name Nathan. I think the the non main guy, but also cofounder, I think his name is Gentry Underwood. And he started, this company called Mailbox, which is like an email thing that sold for, reportedly a hundred million dollars to Dropbox like before it even launched because it built up such a huge wait list. And it sounded like a cool product. I don't even think it got launched. But anyway, it's this website called bring a trailer and if you go to it, it just looks like almost like a blog. It's it's fairly unsophisticated. Honestly, I think it's a word press. And what they do is there's this neat niche of car enthusiasts who like things from like the seventies to like early nineties, which
24:17
Like, I don't
24:19
Like my jacket. Yeah. Yeah. Exactly. Like my jacket. And it started out small
24:25
But it sold recently and it was
24:28
recently ish announced that they last year in the trailing twelve months sold something like one point two billion dollars worth of cars in one year, and they made something like a hundred million dollars in net revenue with like eighty employees
24:40
and you go to their website and it's so basic and people love it. And there's this guy named Doug Demorro who has a YouTube channel where he reviews all types of cars, and he does it just with an icon iPhone. And he, like, always has, like, have you know, like, a bacon collar? Have you heard of a a bacon collar? It's, like, where you wear an undershirt on your on your shirt, in your white shirt, the collar's all, like, shuffled or like the the the white sleeves are like coming down below your polo. You know what I'm talking about? Okay. So your undershirt is showing. Is that the idea? Yeah. Where you're, like, under like, he's, like, it's, like, where you're wearing, like, imagine a guy wearing cargo shorts and, like, an Old Navy t shirt with, like, a Hollister Polo above it. And, like, you have a bacon collar. Like, he just, to looks totally disheveled.
25:21
It's incredibly unprofessional looking. Okay. Yeah. I got the definition.
25:25
Shirts that have a wavy neck due to being stretched out or from improper care. Yeah. It's just like it's just like, the very typical, like, all my shirts look.
25:35
You're a bacon collar guy. So that's what this guy is. He Doug's a a a bacon collar guy, but he's hilarious and he's lovable and he's likable and he's built this YouTube channel. Like, he'll
25:45
review, like, a two million dollar Ferrari as well as, like, a thirty thousand dollar Honda pilot. And it's pretty hilarious. He's got three or four million subscribers on YouTube now. I told you about two years ago, maybe I forget when, maybe three years ago, he launched this new company called Cars and Bids, and it's very similar to bring a trailer. And so I predict that this is actually gonna be a multi hundred million dollar exit,
26:07
and I wanna make my prediction there now that that's gonna happen. But what's really interesting here is curated auctions. I think that's very fascinating because the reason it's fascinating is if you go to eBay, have you ever been to eBay in the last, like, five years? I have not. Dude, no. Like, not a lot of people do. Of course, a lot of people do, but, like, not a lot of people do. And it's because it's one of those things. No one goes there anymore. Perfect description. It's got, like, hundred million visitors. You don't know any of them. Yeah. It's too crowded. No one goes there anymore.
26:35
And so it's one of those things where, like, you go to eBay, and you you like that one? Oh, smooth.
26:41
It was really the timing that I enjoyed there.
26:43
You go to eBay and you get overwhelmed
26:46
with options.
26:47
And there's a couple of businesses that I've been looking at where I'm trying to think of what rated auction could be because I think it's, like, I think it's cool and it feels it's just a beautiful experience. You know? That's what we that's our phrase. It's just, like, delightful.
27:00
But it's just beautifully done. Yeah. It's beautifully done. Really well done. Anytime people can say, like, handcrafted
27:06
or, like, ultra premium.
27:09
That's what this is. And I really have been digging this. I invested in a company that is doing this for homes, because I've been looking at, like, what are big ticket items that people will buy online that they previously didn't, but they will because it's more well curated. So, like, for example, we talked about
27:25
I can never say it right, but Hodenke. We had Kevin Rose, the founder. They sell, like, you can buy, like, a forty thousand dollar watch online, and they do a really good job of editorializing
27:33
it. So I've been thinking, what are other categories where someone can buy something online that's thirty to a hundred thousand even a million dollars plus. But if you curate it nicely. And you describe it nicely with beautiful photos. So in the same way that Airbnb, I don't know if you know this, but they used to send out photographers to the really nice listing because they're like, we charge a thousand dollars a night with better pictures. You can charge fifteen hundred dollars a night. So it's worth a worth it to us to help you make your shit look better.
27:57
What else is like that that these curated auctions can can work at? Because I think they're really, really cool companies to to to run, and they're really hard to break once they work. Once they work, it's like the people working there, you guys are important, but, like, the community has taken hold. You you are you are just a,
28:15
You you're just there to to help the community. It's no longer your business that you're pushing down people's throats.
28:21
Golf equipment.
28:22
Golf equipment? Golf equipment.
28:25
Really?
28:26
How much is the inexpensive?
28:28
How much why do you say that? Well, you have a enthusiast market.
28:32
You have, kind of like a knowledge gap of,
28:36
which one should I get? What's better? What's worse? Blah blah blah. You have super premium price point. And I think a golfer over the course of their lifetime is gonna spend,
28:46
you know, probably upwards of ten thousand dollars on equipment And I think that so because I think because I think the the thing you want is, like, cars, you want a high ticket. Right? You need a you need a high ticket. You need a bill ability to drive high ticket customers to something. And so I think that's one where people will nerd out on the content
29:02
and, and get there. But I have other
29:05
this what you said, by the way, is perfect lead into two things I want to talk about. Wait. Let me say mine. Live stock.
29:11
Live stock. Like animals?
29:13
Hell, yeah, dog. Dude, my My so listen to this. My cousins, they're they're cowboys.
29:19
So they buck bowl, they price.
29:22
They've called
29:23
if you ask them what they do, they'll go, I I buck bulls, which means,
29:28
they live in rural Oklahoma. And in when I went to their house once and in of, like, it was a Thursday night, and instead of going like the community softball game, we went to the community rodeo.
29:38
And there was only twenty people in the stands, but they are practicing their rodeo, which is basically you get on a bowl and bulls are mean. Bulls wanna kill you even if they even if you raised them. They're just like mean. And they get on these bowls and they buck them off, and the bowl the person who stays on the longest gets surprised, but the bowl who bucks the hardest
29:57
based off of, like, judging wins a prize, and some of these bowls cost fifty grand. My parents bought into a bowl for fifty thousand dollars, and they get a portion of the, like, the offspring, like, the, the, the, the, sperm that they, they sell, and they get a portion of the winnings from the bowl. And the
30:15
They make money off of it. Yeah. And they Like, what kind of money are we talking here? What what did it do? The return is not, like, that great, but, like, you, like, I don't know. You get a couple grand every once in a while. So it's, like, not that great. And, like, the bull can, like, break its leg and you're screwed. But, but, like, could we? Should we go have these on a bull?
30:32
It it is pretty interesting to own a bowl, but it's a it's a it's a huge sport in certain parts of the country. My cousin went to college on a scholarship for Buckin Bulls. For being a rodeo guy. And so and all these folks, they they they it's cash. So they'll come to the rodeo with, like, ten, thirty, forty grand in cash, and they're, like, playing right there on it. It's very fascinating.
30:53
Have you never been to a livestock auction?
30:55
I sure haven't.
30:57
Dude, it's dope. It's awesome. I do think we should go have these on a bowl. If there's a bowl dealer in the audience, hit us up, we are, we're in the market for one. And we'll live stream our our our bull purchase.
31:09
Yeah, this is great. Okay. Okay. So live stock, and that's one. Yeah. Sure. I like that.
31:17
Our software is the worst. Have you heard of HubSpot?
31:20
See, most CRMs are a cobbled together mess. But spot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. HubSpot.
31:32
Alright. I think I've kind of done this, but I went even deeper down this rabbit hole. So I gotta bring him back as a new Billy of the week.
31:44
A million dollars isn't cool. You know what's cool? A billion dollars.
31:51
The new Billy of the week is an old Billy of the week. It's Sam Altman.
31:55
And you would think, Sam would, on what, you know, you got nothing new to say here. What is Sam Altman? We all know Sam Altman. We've talked about Sam Alvin.
32:03
Dude, Sam Altman's
32:05
same Alvin's onion status. He's got layers.
32:08
Okay. So I wanna read you some of the interesting I went down to same Alvin, rabbit hole last night. Here's why.
32:14
He did an interview, and I was I was watching against Explain you gotta explain who he is for the new job. For people who don't know Sam Altman is He's, like, an entrepreneur in Silicon Valley.
32:24
He created one company. He didn't go that far called Looped,
32:28
sold it for forty billion bucks. Then he but he had he went through Y Combinator, the big accelerator down here when he was, like, nineteen.
32:36
And the founder of of Y Combinator super impressed with him and kept him on his partner and eventually named him president of YC, which is like, one of, like, it's like being named the Dean of Harvard. After being a Harvard student because the Dean thought you were so special. And so that's literally what he did. He became the the president of YC, grew YC,
32:52
He then created he then created a nonprofit open AI. He then left to go work on open AI. Open AI is now behind
32:59
chat GPT, which is, like, one of the fastest growing, like, tech waves that's out there, basically an artificial intelligence,
33:06
platform
33:08
that's think they launched chat GPU,
33:10
chat GPU, and I think got ten million users in, like,
33:14
ten days or something ridiculous like that. It's worth forty billion dollars. The company's worth, you know, somewhere between twenty forty billion dollars now. And, he's the, you know, the leader of that thing too. Plus he's a prolific investor, which is an investor, but thanks. Alright. So I got some of those facts coming, but that's and most people know Sam Altman. I'm not bringing up a surprise. If you list his pod, you probably know who he is. Okay.
33:32
Here's some of the things I didn't know.
33:35
I was listening to this interview, and they go, you invested in this fusion company, and I'm okay. Fusion still don't know what the hell that is, but I know smart people talk about it. Okay. Great. And they go, you led the investment. Okay. That's fine. He led the investment.
33:47
You put you wrote a three hundred seventy five million dollar check into Helian.
33:51
And I was like, what?
33:54
You know,
33:55
screw. Like, rewind. What what did this person just say? And I literally went back and I relistened to it, and I was, and and I was, like, oh, didn't know if Sam Altman has, like, a giant venture fund, like,
34:07
surely, he's not writing a three hundred seventy five million dollar check himself.
34:12
Far as I can tell, that is what he did. He wrote a three hundred seventy five dollar check himself. And that got me down the strap a whole up. Where did how does Sam Altman get so wealthy?
34:20
Because I've heard several stories now. So, for example,
34:24
when he started Open AI or even when he was president of ICy, he donated ten million dollars to, a re a science research,
34:32
like,
34:33
a project that he created, right, like science re research nonprofit.
34:36
To donate ten million dollars means you got a lot more than ten million dollars. And at that time, I was like, how did he get ten million dollars? Because, again, his first startup, which he was, like, whatever, eighteen or nineteen, sold for forty one million dollars. Out of that, he said that he got five million dollars.
34:50
So somehow, he parlayed five million dollars. And in a very short amount of time, about four, five years, was now donating ten million dollars. So that was the first thing. Oh, wow. It was that short? That didn't make sense. And I was like, okay. So he's, you know, this is now, you know, maybe six years max later. Okay. Then what else did he do? He also,
35:08
donated to, you know, when he started OpenAI, but they didn't say how much. And then this three hundred seventy five million dollar check. So I started going back and trying to figure out what's going on. So
35:17
starts looped, sells it, nets about five million dollars. From there, he How old was he, at that five million dollars? Like, twenty two, twenty three? Yeah. Something like that. I don't have the exact timeline, but I think he's in his young early early twenties is is pretty safe say there.
35:32
He then,
35:34
starts investing in startups. And so he's investing in startups. Second investment is
35:40
Dulnerable Police, the best investment of the decade, Stripe. So he's one of the first investors in Stripe.
35:46
That was his second investment. And and there's this, like, that I've noticed, which is,
35:51
in DDC brands, they call your first, kinda, like, couple months,
35:56
your golden cohort. It's, like, I noticed this about our customers and my my e com brand, but I noticed this across many brands,
36:03
which is your first that first batch of customers for some reason, their LTV is way higher. And it kinda makes sense because it's actually, like, the people who immediately get it with your message are willing to thing before your big brand, they probably really have the problem or their heavy enthusiasts.
36:18
There's some there's the equivalent thing in investing. For some reason, it's very common for people's first sort of five to ten investments
36:25
to do extremely well,
36:27
in the world of Angel Investing. When you're for for great investors, often their best hits come early, like, Chris Saka, who's one of the best early stage investors of all time.
36:35
His one of some of his earliest investments were basically, you know, the combination of Twitter, Uber, Instagram, you know, things like that. And they came in kind of the first ten, fifteen deals that he did. And I feel like that's the only stuff he did. Like, those were the hits and then everything. He did so well. He retired Right? He -- Right. -- became a billionaire and essentially retired from the game because he was, like, well, my first fund was, like, whatever, six thousand x. Yeah. I'm I'm good.
37:00
Sam said that in his first forty deals,
37:04
at that at that time, he had invested in forty deals.
37:07
It was two years in, and he said that
37:10
five of the companies were doing really good. And then it was, like, what's really good mean? It was over a hundred x.
37:16
So, like, so what's that? That's not really good. That's ridiculously
37:20
what's a what's a fifty thousand dollar? How big of it, maybe twenty five thousand? What's a hundred times, twenty five thousand? Well, you're violating the no public math rule, but that two point five or twenty five million? So fifty thousand turns into five million for a hundred x. Wow. Okay. And so you can stack five of those. That's pretty good about that. And I was like, okay. Where do you get all this money? How is he doing all these deals? Was he just investing out of that five million? And the reality was, yes. He was investing personally, but
37:46
I texted a friend. So I was like, yo, I'm looking up Sam Altman. Like, where how did he write this check personally? How did he get to all this money? And this is somebody else who's young smart and friends with Sam and that crew. And he's like, I think it was I think this check was personal. This three hundred seventy five million dollar check. He's like, I think so, but it might have been an SPV
38:02
And I was like,
38:03
I was like, dude, I feel like there's, like, some underground,
38:07
you know, like, team prodigy thing where, like There is. If you're if you turn eighteen years old and you're, like, a phenom, Peter Teal just gives you a hundred million dollars. And I was, like, I was laughing, and I was, like, you know, I think you're in that club too. He was just laughing. He's like, oh, yeah. Peter does actually back it.
38:22
So I go and I Google it. Sure enough. Sam Olin, right after he saw his first thing, raises twenty one million dollar fund from Peter Till. This is They're one hundred percent is due. I know a few of these prodigies. There is. There is a club. They exist. So people talk about, like, like, you know, oh, just like, what do they say? You know, it's that boys club and I can't ever break into it. Unfortunately, that's true. It's real. They exist. You and I aren't in that club. Maybe we have our own club, but these type of like elite clubs, they're real. They're one hundred percent real. So somebody said something they were like, you know, Sam, they're they're asking Paul Graham, I think. They were like, what's what stood out to you about Sam? Because from the very beginning, I've talked about this before, from the very beginning, I think two thousand seven, two thousand Paul Graham wrote a blog post about who are the five most impressive people he's met in Silicon Valley or who who's the admirer look up to or whatever. And it was, like, Steve Jobs,
39:11
Larry and Sergei from Google and Sam Altman. And it was like, what one of these does not belong. One guy invented Apple, another guy invented Google, who's this kid I've never heard of, and he was like,
39:21
When I talked to Sam Altman, I think, oh, this is what it would have been like to talk to Bill Gates when he was twenty years old. And I was just like, what an epic call for a guy who's now gone gone on to do some pretty amazing things. There was a story I'd never heard, though.
39:33
Or two stories I I thought were pretty remarkable.
39:36
I think there was a situation where at his school, when he was in high school, there was a protest from, like, the Christian or Catholic, you know, some some protesters that were, like, you know, protesting,
39:47
The rut I forgot exactly what it was. He's he's from my hometown. It he probably went to a he's from Saint Louis Round from, and, he he he went to a Catholic school. I I if I had to bet I think it was a,
39:58
I don't remember exactly what the what the protest was, but it was, like,
40:02
you know,
40:04
here we go. So basically,
40:06
A Christian group boycotted an assembly about sexualities. They're gonna have an assembly about sexuality at his prep school, John Burrows. Yeah. John Burrows in Saint Louis. And so Sam Altman basically takes the mic, announces that he's gay, and then asks the school whether they wanna be a repressive place or a place open to different ideas. Baller. And and that baller. Right. Yeah. And then the college counselor goes, what Sam did change the school? It felt like somebody opened up a big box and then all the And then all kids of all kinds got to be let out into the world. Like, you know, it it just kind of, like, he drew a line publicly.
40:38
That's a really good, way to describe it, by the way. And that is that is just an amazing story. I love that story. He also talked about, like, okay, I'm gonna read you some other amazing quotables because this guy's kinda remarkable
40:49
and
40:50
we just respect people who kinda, like, what you say? Let their freak flag fly. They're people who just, like, do life their way, and their way happens to be different than, like,
40:58
the craziest thing that he did was he did a speech about announcing something big and he wore two double pop collars that were pink and green.
41:07
I love that guy. I saw I've ever seen that, like, you're also Conference, like, a big deal. A life highlight for most people.
41:13
There's all these amazing anecdotes from these these articles that I was reading. So one, because,
41:19
so they got,
41:20
so they got in,
41:21
him and his brothers. He's got, brothers, Jack, and, you know, there's other names in his name. Max. And so they, one of them started this company called Latis, and, like, you know, he had some phrase about what Latis was doing.
41:33
And,
41:34
and so
41:35
Sam, invest in Asana, the a different company. And he writes this blog post about, like, you know, just quickly, you have the morning of, kind of, writes this,
41:44
Right? This blog post where he goes.
41:48
How did he goes? He goes? He goes, yeah, I
41:52
You know, I invest in Asana because I think it's great. It's gonna make people more productive because they do a, b, and c. And it turns out that a, b, and c were, like, the same marketing material that Jack his brother was using for lattice. And so the article talking about it's, like, Jack's, like, super pissed. He's, like, dude, you just
42:07
invested in them for the exec you know, that's our mission statement. Why are you saying they do it? And Sam was like, oh, dude. Like, I'm so like, I totally
42:14
I must have just totally spaced. Like, I must have heard you say that so many times over the years that, like, it just kind of became, like, a set of words, I know. I I totally didn't intend that. Edit, edits,
42:24
but Jack's mad calls the mom, and it's just like, you know, Sam did this. And they're and and Sam's like, are you still mad at me or whatever? And they're fighting? And then they're like and then the end of the story goes, like,
42:35
they're like, And then Jack looks over at a board game called samurai, that's on their bookshelf in their home, and says, you know, Sam won every single game of samurai when we were kids and always declared himself the samurai leader. Cause he's he always has to win. He's always in charge of everything. This is all and then says, Sam Woven shot back. You wanna play speed chess right now?
42:55
I just I read this, and I was like, that's literally, like, if chat I told Chad Jpt to, like, make up a story about, like, young Silicon Valley nerds who are compare have a competitive streak, you know. I Oh, yeah. Yeah. Called mouthful land. I'm gonna take this outside and play some speed chess instead. He was the real man.
43:12
That's alpha land in Silicon Valley. Yeah. So I thought that was hilarious. There's another one that I thought was a a kind of amazing thing. So
43:19
did you know that at some point, He basically sold what did he do? He sold,
43:24
yeah. So he this the story goes,
43:27
he decided to get rid of all his you know, comforts except for the, you know, three, four things. So he kept a four bedroom house in San Francisco.
43:34
He kept his cars because he loves cars. It was like a mclaren, like, a little space car. Yeah. He has two mclarens and and something else. He kept a property on big sir in case the the world ends.
43:44
And,
43:45
And then he has a reserve of ten million dollars. And he's like, the annual interest should cover my living expenses, and I can just spend the rest of my money and the rest of my time trying to improve humanity. And so he's like, I can just whittle it down to what are the things I really care about. Yeah. The essentials. What do I need? The essentials? You know, my mclaren's, like, ten million dollar, you know, whatever And it sounds a little, like, trite because it's like, oh, yeah, dude. Like, that's it. But in reality, like, if you know people in Silicon Valley, like, there's a never ending appetite for more, more fame, more money, more everything.
44:14
And I actually think that somebody who could sort of figure out
44:18
do just occurring these these money points doesn't do anything past a certain score. So what am I gonna do with this money and my time to, like, make sure I use my, you know, my time on this this little blueberry called earth to to the best advantage. Right? So I I like that he had that. Another thing that he said about being a prepper that I think you'll like. Let me read this quote. To you.
44:37
Dude, I think he, like, didn't he, like, wasn't he, like, saying, you know, in case there's, like, a pandemic or something like that, I want a place to go to? Exactly. Exactly. So,
44:46
So somebody goes like he he goes up to these as the store. He goes up to these guys at this, conference or, like, whatever at this hang meetup or whatever. He's like, so what are you guys doing? Like, we just kinda work and whatever. Like, What do you do for fun? He goes, well, I like racing cars. I got five cars. I have two McLarenons in Old Tesla.
45:01
I like to fly rented planes all around California.
45:04
Oh, and, one weird one. I I like to prep for survival.
45:07
And they're like, survival. What? He goes, he goes, yeah, I I have a lot of friends that are constantly getting drunk and telling us telling me about all the way that the world all the ways that the world's gonna end. And I read that this Dutch lab had modified the, h five n one bird bird flu virus five years ago, and it was super contagious. By the way, this is pre pandemic. Right? It's pre COVID. So he goes, I read about the this lab that was modifying this thing, making it really contagious,
45:30
And I realized that the chance of a lethal a lethal synthetic virus being released in the next twenty years was, well, non zero.
45:37
And Not zero. That's such a that that whenever I hear that phrase, that that's like, oh, you either are smart or you're trying to be smart. Either way, you've got my attention. Dude, I have another one that when I was reading this, and I was like, he kept saying words of magnitude. Orders of magnitude. I love that one. I just decided that that's gonna be the name of my gang. And so if you wanna join my gang, it's called orders of magnitude.
45:57
And we fuck shit up at levels that are ten x.
46:01
The next previous level. Dude, I'm gonna have, like, the the the sub committee on that. We're gonna call it parabolic something like that. Like, I'm just gonna come up with, like, crazy names. Like, oh, you guys wanna join the exponentials or not?
46:13
Exactly.
46:14
Yeah. It's it's it's the orders of magnitude first. That's the crypts in blood.
46:18
You know, against the exponentials.
46:20
So then he also says this before Open AI goes, the other one is that that AI might, you know, get really powerful. It'd be used to attack us, and nations will use it.
46:29
And then people were getting he goes, he goes, you know, I try not to think about it too much. But I have guns, gold, potassium iodide, antibiotics, batteries, water, a gas mask from the Israeli defense force, and a big patch of land, a big sur that I can fly to if the world ever ends.
46:42
That's crazy. What a baller. There's also a story of him walking around with Brian Chestte. Brian Chestte was about to, pitch at YC. And this is Brian Chessey started Airbnb or Airbnb. It was just getting going.
46:54
And Brian was explaining the idea to Sam. He was, yeah, yeah, yeah, that's cool. I think it's great. I see your presentation? He shows him the presentation. He goes, yeah, I think we can make like a hundred million dollars a year doing this. He goes, Brian, do me a favor. Can you add a zero to every single number that you have up there? Need to see a billion in revenue, not a hundred million. You guys change all your m's to b's. Yeah. Change all your m's to b's. And, that That's good. That that that's actually gonna be my dude. Boy stuff as we say, Sam, you just needed our phrase. No small boys. Change all your m's to b's.
47:22
When I was a mic drop. I used to work at this office, and they took the exit signs, you know, the how there's exit signs in, at offices, like, above the door. They changed the it signed to say, they, like, molded it in such a way. So it said IPO.
47:35
So the exit was an IPO. So, oh, it's the IPO side. The outside. And I always thought that was awesome. And we need a new sign that says change the change the m's to b's.
47:44
And, that's what he does did with Brian Cheskey when he was Fire Marshall would like a word. But, yeah.
47:51
Only nerds will survive. Only nerds will get that joke. So he had another,
47:55
He had another,
47:56
quote about that, the m to b thing. He goes,
47:59
he goes, he goes, look, I listened to your whole press and,
48:02
you need to change that. They're like, are you sure? And he goes,
48:05
look, either you don't believe what you told me, or I'm dumb, and I didn't understand what you told me, or I don't know math. One of those three is is what's true here. Like, either you're ashamed to say it, you don't believe it, or I'm dumb, and I don't know math.
48:19
And I think that's great. That's a pretty baller way to say things.
48:23
I wanna read you some of the other, little, like, you know, isms.
48:28
Okay. Let me give you some more. So,
48:31
here's some, like, quick chat advice. So so I'm pretty into my meme of the year is that that what I call the Midwitt meme,
48:38
I mean, you can throw this up if, on YouTube so you could see it. But it's basically, like, there's the dumb the ignorant kind of beginner on one side There's the Jedi master on the other. And every in between is the sort of sort of, like, stressor
48:50
type a personality that's, like, overanalyzing everything. And my goal for the for the year slash life is to live life like either the dumb beginner or the Jedi master. It doesn't matter. They they think the same way.
49:01
And so and and not be the stressor stressor achiever type a over analyzer type person. And, and I'm just seeing that meme everywhere. When I meet people, I just classify them instantaneous
49:11
So are they being right now? What do you think you've been historically?
49:16
I started off for sure as the dumb the dumb troll, like, my first sushi restaurant startup that thought was the greatest thing in the world. My next thing, yes. Even just when I applied for my job and moved to Silicon Valley and got a job with a billionaire, like, didn't know what the hell I was doing, but I was so dumb that I, like, my approach was correct. I was like, well, I'll just I'll just reach out to the guy, and I'll a letter saying why why I'm the right guy for the job. And then I'm not really gonna apply for other jobs. I'm just gonna prove to this guy, this is I'm good at this job. And I just that was my job search. Right? Like, I didn't do any of the traditional things. I just did what
49:46
seemed like the dumb thing to do. But that would also be the Jedi move too in that case. It's like, You know, find the thing you really want and chase it with reckless abandon. Don't, like, just put a resume on five hundred desks and see who calls you for the job.
49:59
So, you know I'm still a mouth breather. I think I'm still pretty far left on that on that. I'm still pretty stupid. So I'm glad. I do it from time to time. I I'll often do what my ecomm is. Like,
50:10
Sully is my, like, kinda, like, mentor coach on that side. And I feel like he's the Jedi guy. I know he's the Jedi guy because he's like he says something about frameworks. He goes, everyone wants to look at how he talks about frameworks. I don't know what a framework is. And,
50:23
at first, I used to think maybe I'm too dumb. Like, should I learn this thing? I don't understand what everyone's talking about. And now I realize they're all dumb.
50:29
And I think he's
50:31
he's hundred percent right. Like,
50:33
I'd be like, you know, hey. Should we do influencer marketing for the brand? Blah blah blah blah. He's like, Remember, I told you Facebook ads.
50:39
Just write the word Facebook ads at your computer. And then every time you think about doing anything else besides Facebook ads, look at that sticky note again.
50:46
That's hilarious. And he'd be like, if you're gonna call me and talk to me about another idea, you better have be doing five hundred thousand a month. Don't call me about another idea until Facebook ads has got you to five hundred thousand a month. And it's, like, the jedi simplicity is something I, like, you know, revere now. So he had a few,
51:03
a few Jedi quotes in this. I'm a read you. He goes,
51:06
founders will come to me and be like, oh, you know, What what if,
51:10
you know, I'm worried about saying this to my investors because then they're gonna think this, that might affect our series b raised, blah blah. He goes, just tell them. And then he goes,
51:17
people are worried about, you know, you don't know how your customers are gonna feel about this. Just ask them.
51:23
You're worried about competitors. Don't worry about them until they're beating you in the market.
51:27
And he's like, oh, you wanna do these five things you're trying to decide? Like, just pick one and do it. Most people just simply do too many things. Do a few things relentlessly.
51:35
Another one, he goes,
51:37
you need it every every year. You need to think about how you're gonna add one zero to what you're doing, but don't think beyond one zero.
51:43
And I thought that's a good jediism. It's like a way to think this without being kind of, like,
51:48
just a delusional talker and, like, you know, living in fantasy land. So you had a bunch of those as I was reading this, then I thought was was pretty dope.
51:56
He's, he's great, man. He I always see picture. There's that famous conference in Idaho, like, the Sun Valley thing, and you'll see pictures in. More comfort thing?
52:05
Oh, no. The rich guy one. The rich guy one. It's like we're, like, it's almost like a Davos or something like that, but it's, like, all, like, the Who's who. I think it's mostly media, though, which includes everyone. So, like, the Murdoch family and, like, the people who run CNN and, and, like, the people who run CNN and and you see, like, you know, there's ex presidents there. And then you see Sam Altman, and he's wearing, like, cool running shoe shoes with, like, cool sunglasses and, like, his hair is all disheuffled.
52:27
He is, he's very he's a very interesting character. Sam Ottman's cool. He's kind of been, like,
52:33
a little bit under the radar while he's been building his company, but he said something the other day. Someone was like, we're really hyped about GPT four. Can you tell us? He goes, all I can say is, like, people are setting themselves up for a lot of disappointment. I've I don't think we're gonna live up to expectations
52:46
or something like that. And I was like, oh, that's a pretty cool response. Now now I'm interested.
52:50
Yeah. He goes with a he goes with AI. There's people who think,
52:54
AIs
52:55
changed the whole game and every Google searches dead. AIs gonna change everything. GP four is gonna be, like, you know, freaking sentience and whatever. Gonna be amazing. He goes, that's that's wrong.
53:06
And people who think, oh, chat GPU, this thing's overrated. It's a big nothing burger. It's you know, look, it makes this mistake. It makes this mistake. It can you could trick it into saying this stupid thing. He goes, they're also wrong. They're also being dumb, but in a different way. You know, they're being dumb because they're not realizing how fast this thing's gonna improve. And the other guy's being dumb because they think it's already there, but it's not there yet. You know, the truth is, like, somewhere in the middle. And, I just thought that was, like, a, you know, a much better, like, reply.
53:34
I also thought there was, like, a couple of kind of remarkable little things I wanna share as well. Things that I didn't know about Sam Altman. So that first fund that Peter Till gave him twenty one million dollars for,
53:45
in, I think, three years or so.
53:49
Let's see. Three years or so. He had the fund oh, to four years, the fund was up ten x already.
53:53
So, you know, that's, like, what people want after, like, you know, a ten year period in in in four years he had done that.
53:59
The second thing was how did he do it? He made, like, pretty ridiculous bets.
54:04
So
54:05
he he was like, alright. If I wanna if I wanna help create, like, you know, trillions of dollars of progress, gonna come from science and technology, not just, like, the next random app. And so he's, like, alright, I gotta invest in more science and technology.
54:18
So he goes for he goes to cruise, which was a self driving car company that eventually got bought by GM for a billion dollars. But at the time, nobody was funding cruise. Nobody was funding self driving cars.
54:28
It just seemed too hard. Like, hardware. It seems like an obvious bet now looking back. Right? I mean, that team was like a plus. Completely non obvious back then. And they were struggling. He puts three million dollars directly into that one company.
54:40
And the same thing with this three hundred seventy five million dollar check, and, like, The lady was like, most people can't write that big of a check. He goes, especially not into a extremely risky thing like nuclear fusion. And it's it's completely right. Like, that's gonna be, like, you know, a zero or massive, and he's writing massive checks into it. And he did this several times. He puts, like, millions of dollars into single bets, that he, like, had conviction on.
55:02
He then reflected on it. He goes, of all the biggest winners,
55:06
he goes, I looked at the five biggest winners that I have had in that early portfolio. He goes four of the five, nobody wanted to fund. They were not oversubscribed.
55:14
People generally thought there were bad ideas. In fact, I almost talked out of doing them because smart people were telling me why these are bad ideas. Only one optimizely
55:21
was an idea. Everybody thought was a good idea that turned out to be a good idea. Didn't even do that well, I think. Well, it did okay. I think optimize it did go public, I think, in the end. So, you know, it did make it, but,
55:30
maybe maybe I'm wrong about that. But, like I thought it got bought by PE, but, like, it was compared to the other oh, no. It says they have a thousand employees. I'm wrong. Yeah. It must have been a hit. So so, the other ones, you know, Zenifits,
55:43
cruise,
55:44
you know, things like that. Basically, he was, like, stripe. He's, like, at the top now, stripes everything, but he's, like, at the time, It was eighteen year old kids saying we're gonna, like, work with banks and change the payments industry in the ever dues, like, these guys don't know what they're getting into except for, like, you know, a handful of people that believed in them. Same thing with Airbnb. He was an early investor in Airbnb. That was non obvious. So he kinda got really into this, like, non obvious, but correct. Mentality, which is the the Peter Teel, like, school of thought too. Like,
56:11
he's like, the investments that didn't work out, people also told me those were bad ideas. So it's not that all bad ideas are good ideas.
56:18
It's that some bad ideas are actually great ideas and that that's where all the returns are. And so you need to be willing to go where it's unpopular. Which is so easy to, like, talk about. And it sounds like, oh, yeah. Just do non obvious
56:27
things.
56:30
Therefore, any bad ideas that I should invest in, I get so many bad ideas. And I think I would say, no. These are actually all bad ideas. That's such a challenging thing to figure out. That's, that requires so much talent or skill. I don't know what it is, but it's really, really, really impressive and really hard. Because looking back, Airbnb, that sounds that sounds incredibly obvious, but,
56:52
it's just crazy that he was able to pull that off. Yeah. It's insane. So anyways, that's a giant you know,
56:58
Sam Altman Gasm, but,
57:01
the guy's just really interesting. He's one of the more interesting characters I think that exists in the tech world. So, yeah, like some of those quotes.
57:08
I think this was a ten out of ten pod. You know, so here's how I know it's a good pod.
57:14
So it's a twelve thirty in Texas where I'm recording this.
57:18
Usually,
57:19
I go and take a nap till about two o'clock after we have a good pod.
57:23
I I require I require sleep and rest, and that's how I feel after this pod. I'm like, I need to take a nap. And that's how I know it's good.
57:31
Alright. Great. Glad to hear it.
57:34
Oh, and by the way, I'm gonna, show my tax return on the YouTube channel. Go subscribe, and then you'll see it. Go. My first point, I need to go go go if you wanna see it. Yeah. And if you find a glitch,
57:45
you might be able to see his, Social Security number. It's somewhere in there.
57:50
Two thousand ten.
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