00:00
We're like, yeah, we're just gonna do the same thing, but a little bit cheaper. And we're calling it a Echelon. It's pretty wild that they pulled this off. I saw them originally at CES. I was like, oh, cool, a Peloton booth, and it was Echelon.
00:09
It was it was the same thing. It was the exact same thing.
00:22
What's going on?
00:24
You know, lots of things going on. Where do you wanna start? You drive, what do you got? Alright. I got a couple quick, like, random ideas for you. Okay. So,
00:33
so I'll call this,
00:37
The big box strategy. Okay. Here's my big box strategy. So I saw recently that Kevin Hart
00:42
was like, hey, are the thing, new thing is live in Walmart.
00:47
And I was like, new thing. What is it? The list looks pretty much like athletic greens. And sure enough, it kind of is. It's just athletic greens.
00:55
Plus Kevin Hart
00:57
going into Walmart, like lower price point, basically. How much is it? Athletic greens is, like, eighty bucks a month. Yeah. Athletic greens is expensive.
01:04
Let me see. Greens.
01:06
Let's see his thing. Vaida Hussle is his, is the name of Oh my god.
01:13
And literally, it's like a picture of him drinking his greens and electrolytes
01:17
on
01:18
on the on the camera or whatever. So anyways, I saw it going into Walmart, and I had had this realization the other day when I was walking around to Costco. I was walking around Costco.
01:27
And Costco is amazing. Costco, if you have a Costco deal, if you talk to anyone who has a Costco deal, they're like Costco drives insane
01:34
volume. It will make us as a company. It also might break us as a company because they cut, like, pretty ruthless deals. And if you ever, like, lose Costco or they, like,
01:44
They don't go through with their purchase order, like, you might be screwed.
01:47
But Picasso could drive ton of volume, and I was walking around. And I basically saw in Costco, if you go look,
01:53
every
01:54
electronic, like, piece of equipment that's there
01:57
is is, like,
01:59
it's not a Chinese knockoff. It's like an American knockoff of an American product. Yeah. It's like They're light There's this mattress. Nine sleep. It's like, what the this is and this is just the case. They put on you. I have a three hundred dollar Costco mattress in one of my rooms at my house. And whenever guests stay in, they go, where'd you get this mattress? They ask about it all the time. I'm like, fucking two hundred and eighty bucks at Costco.
02:20
So so, basically, they have a lot of these, like,
02:24
you know, blenders,
02:25
you know, like fitness trackers, things like that. It's they have, like, they need kind of, like, they needed it at a certain price point. So there's a strategy, which is basically you take the
02:34
highly desirable thing that's kind of at a a two high price point, like athletic greens or another one. Urer ring.
02:42
I don't know if you've ever looked into buying an Urer ring, but it tracks your sleep, It's whatever's cool ring that tracks your sleep, and it's like it's like seven hundred dollars or something like that for this ring.
02:53
And maybe they've changed the pricing now, but, like, I think when I bought it, it was seven hundred dollars,
02:58
or okay. Let's say five hundred dollars, let's say.
03:02
By five hundred bucks for, like, the the kind of, like, the generation three Uber ring, they
03:07
they've sold, like, a billion dollars of Uber rings. So there's definitely demand for this Like, oh, yeah, the cumulative sales is is that high.
03:14
But you go to Costco, there's no Uber ring, and there's no replacement for Uber ring. I think you could create a company that just says I'm gonna make a uhura ring like thing for Costco. And that's the entire business plan. Is just to do that one thing. And if you do that one thing, you'll be more successful than ninety nine percent of e commerce stores.
03:35
You gotta think smarter and not work not not not, like, try to work so hard. So, like, similarly, I would go and I would hunt down what are the products that are not yet in Walmart Costco places that drive insane volume. Target's another one.
03:49
That there is proven kind of like high end, New York LA, Lululemon
03:54
drink a little lemon, Peloton type of customer
03:57
that that that buys a product like that, and you just bring it down market.
04:02
And, like, just make it a little worse. Like, they're a gun and, like, you know, they they've done they've done this with a bunch of them, and go figure out which one is not there. Like, for example, the mattress thing, it's actually not there yet. There is no Eight Sleep mattress there. There is the order ring there yet. At least the last time I walked around.
04:16
And I think that's a just a simple strategy for e commerce. Have you heard of Echelon?
04:20
Echelon. No. Dude, you should look up Echelon. So Echelon is a fitness company.
04:25
They started I was Peloton it looks exactly like Peloton. I don't know when exactly they started, but they it's it's an American company, I think, too. So if you go to Echelon fitness. It I think they maybe have changed their branding, but before it was the same red -- Shoot as Peloton. -- same as Peloton. And it it it it was a Peloton, but cheaper.
04:46
And they Now they have yes.
04:49
And they do, the guy who started I read this interview with him. So, basically, they have the, the mirror, the fitness mirror that was really popular called mirror. Yeah. They have a smart roller, which a few companies said, and they did the Peloton bike. Now they have a smart treadmill.
05:02
And they just did the same thing, but cheaper. And at first, it was all the same branding, but instead of Peloton, it's at Echelon. They're on track to do two hundred million dollars a year in revenue this year. I think it's a bootstrap company. Like, I think they've just said, like,
05:15
whatever you do. So it says,
05:18
Peloton rival, Echelon fit, fitness eyes,
05:21
one billion dollar valuation. So maybe they oh, they they recently raised some money.
05:27
But they
05:28
were like, yeah, we're just gonna do the same thing, but a little bit cheaper. We're calling it a Echelon. It's pretty wild that they pulled this off. I saw them originally at CES. I was like, oh, cool, Peloton booth, and it was Echelon.
05:37
It was it was the same thing. It was the exact same thing. It was pretty funny. And they do. They have a ride with pitbull. So, like, pitbull, the rapper is, like, the guy.
05:47
That they chose. They're in Walmart, Costco, Target, things like that, whereas,
05:52
you know, Lululemon's company, Mir, and Peloton was, like, fucking Walmart people, not a chance. Like, we we want skinny people to get skinnier. You know, like, it was that was their whole shtick. And they went the exact It's like Peloton, but the seat is wider for other sorts of people.
06:09
Yeah. That's what they that's what their motto is, other sorts of people.
06:13
And anyway
06:15
yeah.
06:15
We are your type. Yeah. We're gonna make you look like the before picture instead of the way before sure. And so anyway, pretty cool that they've done exactly what you're talking about. This Kevin Hart thing,
06:26
it's kinda stupid. It's kinda cheap, though. Right?
06:30
If if I'm if I'm Kevin Hart, I don't know if I would be doing this stuff. This hundred million dollars is gonna be stupid because that's what he's gonna make off this thing.
06:39
I have a meaty topic about your old company, the milk road, and how I think that you guys have just made a huge mistake. I'm gonna bring that up in I wanna get your opinion on it. But before I do, I wanna talk about something that's not business related at all, but it kind of is, and I'm gonna get to it.
06:57
I've been working on, like, different body stuff. Like, I love, like, experimenting with body. And this is, like, a little
07:03
vein of me to bring this up, but I posted these pictures in our doc,
07:08
and they're about
07:10
two months apart.
07:11
And, basically, what I've been experimenting with body wise is, like, getting super lean and, like, somewhat skinny and then, like, gaining weight again, but without getting fat, you know, they call it, like, a, like, a dirty bulk. That's when you eat, like, a ton of food and you but you get muscle and you get fat. I've been experimenting with that.
07:29
But look at the difference in the two pictures that I shared. And if this is on YouTube, we'll put it on the screen, I guess. It seems a little weird, but I guess we'll do it. Dude, we're making this the thumbnail. If you're gonna bring this up, we're getting the clip. So,
07:39
welcome all of our thumbnail viewers who clicked because you saw a before and after of Sam. Well, the it's not the the pictures aren't that shocking, but
07:48
Here's what I've been testing.
07:50
Just a difference of two to three hundred calories a day for two months, so you go down to, like, nineteen
07:56
hundred to two thousand or nineteen hundred or twenty one hundred ish. That's my window when I'm getting skinny up to, like, twenty three, twenty four hundred. That's the difference. Three hundred calories a day, two hundred calories a day, that's the difference. That's, like, a twinkie or,
08:11
like, a pack of M and M's. That's that's not a lot. Slices of cheese or something. Yeah. That it's not a significant amount. In my case, it's mostly protein. So it's a little bit more protein. Is that crazy how big of a difference I can make?
08:23
It is crazy.
08:25
I saw you post that on IG.
08:27
And I was I was I had a great joke or something. I I remember I had a great joke, and then I was like, you know, I'm not gonna make this joke. This this would be getting wiser. Said, I'm not gonna make this joke because
08:38
some people get real sensitive about their body and they don't they don't want jokes. Like, even a funny joke won't won't come across well. So I said, let me just Let me just hit the like button and move on and carry on here.
08:48
But I do have a question for you. Just say it. Just say it. Come on. I don't even remember it now. It was something about, like, you know, what you know, when a person's like, super fit,
08:55
then you have to, like, pull them down when someone's, like, fat. You have to, like, bring them up. So I was I was I was gonna make funny in some way, but, you know, I I don't even remember what it was at this point.
09:05
I have a question for you. The third or the thing that stood out was you were basically saying, this is a two hundred calorie difference.
09:10
And I was, like, That's kind of stunning. It's stunning. And and by the way, that's not precise. So I I I,
09:17
typically waste stuff. I've been traveling for the last six weeks, so I don't waste stuff, but I track everything. A lot of it's eyeballing. So it could be, give or take. What are you what are you tracking everything in? My fitness pal. So I use my body tutor, and I meet with them weekly, and we go over, like, the plan, and they me, like, the plan to use. And then I have a trainer called central athlete, and they tell me what workouts to do. And so I just track everything and they review it all.
09:38
Right. And so you, what's a typical day of eating for you right now? So right now, I prefer getting a lot of protein early in the day. So I'll do
09:48
roughly a hundred grams of protein, firstly. Fasting? Are you just doing the, like, thirty, you know, thirty grams of protein within thirty minutes? Like, we because I've heard both schools of thought intermittent fasting. People like. I don't fast. And then Tim Ferris in the four hour body was like, no, no, no, protein right away, right when you wake up. I don't fast because it,
10:04
I'm hungry in the morning. So I I don't fast. So I get up, around nine thirty. I'll have, a cup of yogurt. So that's like fifteen grams of protein, I think. And then I'll maybe eat like a banana, and then I'll go and get a really hard workout in. And then afterwards, I'll do I use a a scent or momentous pro protein, and I do four scoops with just water. And I drink that, and then I won't eat till dinner. And then Of course a lot. Right? Isn't it supposed to be like one per thing? Is that's like the One are serving. One or two. And so each scoop's like twenty grams. Twenty five. Twenty five. Yeah. So you so you just get a hundred grams right there. And that can the body even absorb that much protein powder at once. That's what I was wondering. So I don't know. I I think that the preferred method is to get that protein from food and chicken but I just like doing it. So I just like drinking it one, and I feel really full. And then at dinner time, I eat chicken, and vegetables, and usually like a dessert.
10:55
Well, wait. So there's no lunch.
10:57
That's my lunch. It's like the the protein. I I just feel good. A banana a a thing of yogurt,
11:04
you drink a shitload of protein powder,
11:07
and then you later for dinner, like, we're talking like six PM now, something like that. Right? Yeah. Yeah. I'll eat, like, thirteen hundred calorie meal.
11:15
You have a huge dinner of chicken and veggies and Chicken or fish and veggies. And the veggies will be something green and also like a potato. And then I'll usually do, like, a, like, a piece of candy or ice cream or something, like, a very small serving of that. Like, last night you had chocolate covered almonds, like, two hundred fifty calories worth.
11:37
And that adds up to roughly twenty -- Twenty three. -- to twenty three hundred. Twenty three to twenty four. Yeah.
11:44
That's crazy. I mean, not crazy. Like, that's so different is what I should say because, obviously, it works.
11:50
So maybe I'm crazy for not doing that.
11:53
But here's the thing. Like, so little food. It it's not that much food. Sometimes if I have a really hard workout, I'll do a banana and a bagel, but I'll just do a plain bagel, like, three hundred fifty calories of carbs right before I go work out.
12:06
I'm not, like, I don't know if this is the right thing to do. I think I think probably the right thing to do is to get, like, proper food. But I just don't I'm looking at this photo. It looks like the right thing to do to me. Right? Like, what what what else? What are we measuring here?
12:19
I I yeah. I don't know. Instagram lights. That's how you measure your health, and that is working right now. So here's the thing though that learned. And this has, like, changed my confidence in life and in business and everything. Learning how to manipulate your body because, like, that's what everyone wants to do is either skinnier or gain weight. Like, everyone, like, wants to do something with their body. Once you learn Yeah. How many people are happy? Just like, yeah. Yeah. Like, everyone wants to improve their body in some way. What I want? Yes. But the thing is is, like, what I've learned so I've been going hard at this. I think, like, it was two years ago. I texted you and I go, I go, I'm gonna become an Instagram fitness influence It was a joke, but not entirely a joke. But I was like, I wanna figure this out. And so I just wanted to learn how it worked. And once I figured out that it's like a mathematical equation, life became so much better. And I just it was just like, you do this. You do this. You do this. And you do it for three, six, twelve months or whatever. You likely are gonna see results. And then what it did was it gave me so much confidence that it's I realized, wow, this is just like business. Business is actually the same thing. You do this. You do this. You do this. And the likelihood of getting some type of result is high. Hopefully, you'll get your desired result, but you're gonna be better than when you started.
13:26
But then it's like that became the truth. For me, it it was as if I had bad eyesight and I put on glasses. Like, that became the truth with so many other things. You do this. You do this. You do this. You do this. And you trust the process you hire a coach or you develop your own plan, you follow the plan, and you have to do it for three, six, twelve months, whatever. And it's really fun to start seeing results. And then once particularly with the body, I think emotions would be next. But with the body, it's like, oh, wow. I can manipulate
13:52
that. And then also with money, we do it with money. I can manipulate money by doing x, y, z, then it becomes, like, I can do anything. And so, like, once I've conquered the body part, it feels awesome. It feels so good.
14:06
That's exactly
14:08
that's so on point. And by the way, the opposite is true.
14:12
When you
14:13
Want something, and you don't figure out how to bend reality to make it happen?
14:18
A little seed of doubt gets planted in the brain That's now there. That says
14:24
and you're like, man, I I I could do anything I put my mind to. And there's a part of your head that says, really? Or is it like that diet?
14:30
Or is it like sleeping earlier? Or is it like, you know, making money? Like, whatever the thing that you wanted to do that you didn't
14:38
You didn't actualize. You didn't manifest into reality by by doing it. I'll I'll tell you a little story. This this very much relates to a conversation I had yesterday with my trainer. So Tell me to my trainer. And I said,
14:49
I I wrote a number on the on the mirror. I just went in there. I wrote fifty three. Is it fifty three what? Like, what do we do? Fifty three of something? Fifty three push ups? What what is this? I got about fifty three days left. He goes, what do you mean? I got Oh, I had this realization. I'm eight weeks away from having the body I want. That's fifty six fifty six days. Where did you start and where did you? You at your peak, you were, like, two eighty? No. No. No. No. I'm so I'm basically the same weight I was at the start. You look way different. Muscle and fat a little bit. But, like,
15:17
two twenty, and I'm currently, like, two twenty nine through to thirty. So it's, like, actually went up and wait a little bit, but the composition changed a bit. Sorry. You you just looked horrible when you started. Now you look awesome.
15:28
So Well, that's a great compliment, actually.
15:31
No. You can see your you can see your biceps. You look you look significantly different from when we first started. So so I told I said, I'm I'm am I I'm eight weeks away from everything I want? He's like, oh, that's that's great. I said, so I'm just I'm keeping track right now. Just I'll just keep changing this number every day that I eat exactly the way I want. This number goes down. And, if I don't, we go back to the beginning. And, we we start I don't know if we go all the way back or if I'm just gonna, like, add three every time I'm, if if if I if slip, but I haven't slipped yet so I haven't had to think about it. Alright. So
16:01
Anyways, we're talking. And we have this philosophy. So we don't wanna trade. We have this philosophy where we,
16:07
we both are very into mindset.
16:09
And what's cool is what hap what what I had experienced previously in my life was
16:14
I'm really into mindset things. I'm basically, like, you know, in San Francisco, there's that angry Jesus guy who walks around with a megaphone.
16:22
Yeah. Being like Jesus lives. He's alive. He's alive. That's, like, this guy walks around soma, like, in the heart of, like, where all the startups are, there's one guy that just walks around like that. He's famous. Everybody knows him.
16:33
I was kinda that with mindset stuff. I'd be like, life is what you respond. That's how you react. Right? Like, there is no meaning. Except the meaning, you're giving it.
16:44
Pick, your mood is your choice. Like, like, you know, I was just, like, walking around, like and nobody really cared. And in fact, most people were generally
16:52
somewhat annoyed with my, my ongoing,
16:55
conviction in, like, the mind, the power of the mind, and how important it is to master the mind. Your wife's like, yeah, I get it, Sean. If you think you can or think you can't, you're probably right. I get it. Just eat your fucking doodles. Yeah. I think you could take out the trash, like he tells you too, you know, exactly. That's kinda where she lands.
17:11
And I'm like, but is the the trash already taken out when we really think about it? Yeah. That annoying guy.
17:17
And so
17:18
And so then,
17:20
I'm sorry. I made my I made my trainer.
17:22
He's like, like, he's got his megaphone. I got my megaphone, and they touch. We were both into the same things. I'm like, you know, that's amazing. I've read that book. I'm like, in the morning, do you sit down and think about these things? He's like, I don't. You're like more annoyed than, like, two improv kids or two vegans, take it out. Exactly.
17:38
We're two improv vegans take it out. Exactly right. Yes, Anne. Yes, Anne. You're constantly, like, trying to one up each other.
17:46
We're just like Yeah. With each other talk.
17:50
So So, normally, that's the thing. And we and to hype ourselves up, we're like, dude, it's so nice to talk to another black belt. It's like, there's a lot of white belts while running around here. You try to help them out, but don't even really wanna learn the techniques. It's so nice to talk to another black belt. They say, you know what's nice about it? I don't even have to say the thing, actually. I'll say two words, three words about the subject. Enough said. You actually already know you've read the thing. You've actually practiced that. We already agree. There's no defensiveness. So we just implement. What's your what's your workout that day? Just backpacking?
18:20
Yeah. Just like today, we're working on our triceps.
18:23
Yeah.
18:25
So so while we're having this conversation, he's been he's been telling me this thing. He's, like, he's, like, bro. I like he's, like, I I like big weights and thin books. And I was like, what? And he's like, I like big weights of thin books. And so we'll we'll crack each other up about that. He likes to lift weights, and he's like, I like thin books, meaning, I like to just understand the premise, of the book and move on, and I appreciate books that are thin. I see. And so what we've always talked about simple simplicity, how do you simplify a concept that you understand it so that others can understand things. This is something I always try to do.
18:53
And we've talked about, like, what's simpler than a book, a thin book? What's simpler than a thin book? You know,
18:59
a blog post. What's simpler than a blog post, a tweet? What's simpler than a tweet? A little catchphrase? What's simpler than a catchphrase?
19:06
A gesture. And so We had been playing with this idea of You're doing too much. Just do less.
19:13
We were, like,
19:14
there, this phrase that I've been saying on the pod and and off the bottom, the the the season I'm in right now is the season of intensity is the strategy.
19:22
So
19:24
for me, that applies very easily with a with a body and diet thing. It's like, I don't need a new strategy. I don't need a different workout program. I don't need a a new coach, I don't need a new,
19:33
diet.
19:33
I don't need a new anything. I don't need to go get a new app to track it. All I simply need to do is execute the very simple plan
19:42
with much higher intensity.
19:44
And so I just had this little thing where I just
19:47
Just this. Just if you're if you're on YouTube, you see this. I'm just turning the knob up, the dial. And just turning the dial. And now What I'm working on sometimes, he'll just he'll just go hold on. Poop. He'll just turn up the dial. That just I know what that means. I know exactly what I need to do. I need to multiply the intensity I'm bringing to the current situation.
20:04
I'm doing the same thing, whether it's on food or whatever. Just this is all I need to do. Everything I want is on the other side of this little gesture. Alright. Cool. It looks like you're rubbing a nipple. Your neighbors are just, like, Why is this guy doing like a That's what he told me. He's, like, he's, I'd be careful with that one. And I said, well, I only hear there's two possible good interpretations of this. And so,
20:23
so the reason that I'm coming full circle hill coming full circle to to the thing you said, which is what I told him, I said, look,
20:30
I wanted he's like, you know, you gotta know your why. So I said, I know my why. My why is because
20:34
I know that if I could do this,
20:37
Now there is an unstoppable
20:39
feeling that comes from knowing that you put your mind to something, and you did it. I said, I don't really care I'm already married. I got two kids. I don't need to walk on a beach and, like, be attractive. That's not a thing for me. What I do care about is I can't have there be an area of my life that I wanted something in and not have
20:58
that reality to my wealth. Like, I can't not have done that. Right? And so once I have done that, it's just yet another yet another area of my life that I was able to to do that. Just dial up the intensity and get the result. And that creates the unstoppable confidence.
21:13
It it furthers the confidence to the point of being unstoppable because this is the only area of my life. I haven't yet done that. And so,
21:20
I highly recommend for anybody, the area where you have struggled,
21:25
that's the That's the place to put the emphasis. That's the place to try to overcome. Not even for the thing, but because you wanna be the type of person who could do that thing. That's at least what's worked for me so far. Why I have a lot more momentum than I had in the past. Because in the past, I was like, I really care if I have abs, like, I'm not sure that that matters to me. No. You definitely care. But it feels good. I read this stupid article on vice, and it was like, gyms are built for skinny people. And I can't go to the gym because I'm fat and people stare at me. And I thought And this is for anyone listening who's fat right now or out of shape. Go to the gym. You wanna know why when I I have never been to a gym and seen a fat person and I and thought that person's gross. I've only thought, dude, that's sick. They're they're getting after it. They're trying. In fact, I get inspiration when I see someone overweight because I'm, like, am the first steps the hardest. They're actually in a harder spot than I am. So if you're listening to this, fucking go get fit. It feels so good. To, like, achieve a goal and to make progress. It feels awesome. And so I've learned a lot over these past few years, like, getting my stuff together, and it feels amazing. I I I've I've enjoyed this tremendously. So I wanted to bring that up really quick. And what's cool is, like, once you, like
22:30
basically, if you're, like, out of shape and fat,
22:33
you only need you to do, like, like, for example, if I if Sean, you were, like, I just wanna get strong, I'd be like, well, just do this, this, and this. It's really simple.
22:41
Like, do five reps, five sets of this, this, and this. It's it's quite simple, and then eat this much food. And then once you get, like, down to that, like,
22:50
eighth or ninetieth percentile of fitness, then it's like, alright. We're gonna do really small adjust adjustments, and you're gonna see, like, bigger changes. So it's really fun to, like, see, like, alright. I just need to, like, get to this point, and that's easy. And I'm gonna send you a general plan that works for everyone. And then as you get fitter, it's like, oh, you're just gonna dial this a little dial this a little bit, and that's really cool to, like, see those little small changes, three hundred calories a day. What that what does that mean? Or eating a bagel instead of a banana for your before your workout. Does that change anything? So, like, these little small things, it's been really fun to, like, see how that works. And I think maybe just because I get older and my body doesn't respond the So it's like these things actually matter. But if you're listening to this, that's what you have to look forward to. If you're out of shape, if you're already in shape, it's really fun to test those small dials.
23:35
I have one topic, Sean. So, yeah, let's go. Last week or this week, maybe, Milk Road, your old company. So Sean started a company called Milk Road. It was a email newsletter that was a daily news newsletter for Crypto enthusiasts. It was awesome. Still is awesome.
23:49
You guys, you sold it, and so it's not you, or I don't actually know what your involvement is, but you launched thing called Milk Road Pro.
23:57
I believe
23:58
so the launch for it was cool. It happened
24:01
actually don't see the date, but I'm looking at, like, the newsletter when you launched it.
24:05
And it's, like, three hundred dollars a year or twenty dollars a month. Or sorry. Ten no. It was ten dollars a month. Ten dollars a month in a hundred and fifty a year. Whatever. And what you get is you get
24:17
market insights and deep dives from Milk Road's research team, weekly recaps on everything, happening the space,
24:24
quarterly funding breakdowns,
24:26
Cool. Awesome.
24:28
First, before I give my criticism,
24:30
I think it's sick that you guys tried this. Second, do you know if it's working?
24:34
I know a little bit. So I wasn't involved in the
24:38
launch of this or the,
24:40
the details, like, what it is, the price, all that stuff. So I wasn't really involved in that. I knew they were gonna do it.
24:46
And I was like, cool cool idea to try. Let's do it. And,
24:51
That's all I know about that part. I don't know the results of it just so far. So if I've been in this situation, I had the hustle. I launched a three hundred dollar a year thing. The biggest mistake I made
25:03
or a big mistake I made was instead of charging three hundred dollars a year, I should have made something that I could have charged thirty thousand dollars a year. Yeah. You dropped a zero. You oh, you dropped a zero over here. Do you wanna come get that? Yeah. I dropped I I dropped two of them. I dropped two zeros.
25:19
And the difference between those two price points,
25:22
It's
25:23
it's a ton, but I actually don't think that the work is as big as a difference in price points or at least the f the at least the effort that goes into that. And can I give you a few examples of what I would have done instead if I was the milk road?
25:37
The first thing, and by the way, I'm in the back seat here. I don't know anything. They probably I'm sure maybe they thought about this and there's reasons why, and there's probably some strategy. So this is totally a guy who doesn't know anything about the strategy.
25:50
The first thing I would have done or these are all different ideas of what could have worked. I would have researched. The first thing tell me what you think about this. Not a crypto job board. That's that stinks. Been there. Done that. I would have done a crypto job,
26:02
a crypto salary benchmarking.
26:05
Meaning as any user that signs up, I would have asked them where they work, what their job title is, and how much money they made. And then I would have took, like, what the benchmarks is, what the benchmark is for different salaries, and I would have packaged that and try to see if I can sell that to
26:20
HR departments at crypto companies, which I don't know if they're actually hiring a lot right now, so I'd have to do more research. But I I think I would have done something like that. There's a few companies that have done this. There's salary dot com, And then there's pay scale. I think pay scale does something like two or three hundred million dollars a year in subscription revenue when they sell into this,
26:36
what's your what's your gut instinct on that one? And you're saying instead of milk road pro, or you're saying this is a part of it? What what what is the idea here? Instead of. These are these are things that would have done instead of. What what how is that one? I think that's a cool idea.
26:49
I think, you know, the crypto the number of crypto companies that are mature enough to care about salary things, I think is a little
26:56
early for that. I feel like something like that's gonna work in a few years, not not Well, now is a good time to start then, ma'am. Right? Yeah. Fair enough.
27:04
And then so when I'm thinking about these new ideas, I would think most of my ideas for what you guys should have launched are data related reason I like data is, a, I actually think that's within the core competency
27:15
of a company creating newsletters. I think creating a software platform would have been a horrible idea because that's not within your core core competency.
27:21
I also would have looked at what data can I get from my users and what are they clicking on in order to, like, track different data And if possible, I would have tried to make something that my advertisers would also want to buy, but that's actually quite hard? And that that last one, I don't think I could have done. The second thing I would have looked at is sentiment analysis.
27:39
Again, totally I'm a total outsider here, so but I wonder if big banks or big buyers of crypto stuff, if they would care, what does the little guy think? Like the retail investor? And what I would have done is and I think there's a few. I think there's it's called Santa Met. It they do, like, four or five million dollars a year in revenue. And what they do is they look at behavior analytics of, like, different crypto markets and how it works. I think there's augmento. There there's a few more that, like, look at this. But I would have, like, seen because the thing with crypto is it seems like a lot of stuff happens in Discord.
28:13
And if anything happens in Discord, a gray hair guy is not gonna be able to figure that out. Right?
28:19
Yes. True. And so I'm wondering I could definitely do. Could could milk road have figured out
28:26
what
28:26
the little guy is talking about before it kinda pops and get sentiment analysis packaged in a more professional way than Discord. What do you think about that?
28:34
I think that's a good idea. I think there's,
28:37
the so we've been doing this thing called the fear and greed index from the beginning, which I love. Which is basically a, it's a meter that just shows what's the market's mood. This is kinda, like, based on the, like, from the stock market. This has been the case for a long time, which is,
28:50
you know, the market is very moody. It gets extremely fearful. It gets extremely greedy. You kinda wanna be buying when it's fearful and you wanna be selling when it's greedy if you wanted to time it, or at least does not buy when the market is feeling super greedy.
29:03
But, like, it's good to know where where the sentiment stands because you could sort of, price is very, very linked to them.
29:09
And at the beginning, we didn't have any first party data. So we used an existing fear and greed index, and we just skinned it and designed it to fit our brand.
29:18
But I'm pretty sure at now, we have probably the biggest ability of anybody to pull for that. Exactly. I was talking to coin base or others could do it, but they're not they're not doing it. But in terms of media, like, we're one of the biggest I think we are the biggest newsletter for crypto. So I think and we get a lot of feedback. Like, if we say, hey.
29:37
Tell us x. They'll, like, we'll get tons of responses, for every email. And so I think that we could've basically, built our own third grade index or built that out, like, maybe per coin or per project, per NFT, like, what is the sentiment around this? What are the whales saying? So, like, just create a cohort of whales
29:55
and their sentiment that take that data and package it up for any of the financial,
30:00
like, institutional money that's in this space.
30:03
So I do think that that that has a possibility, and that is a thirty thousand product, not a not a ten dollar month profit. And then what I would have done is, like, looked at that analysis and the data and then also had my researchers and writers give context around this. And to explain their sources and why they think it means what it means. And I think because the research they do in this pro thing is actually good. And the problem is When it's gonna be super low priced, I think that it's really hard to go that extra mile
30:32
on any one topic
30:34
because, you know, the the the reader may not even be that sophisticated or have that much skin of the game, and then the writer has to churn out lots of content for a wider base. But if you know, Hey, this is a narrow group of people that really care a lot about these specific things. You could go be the best in the world at delivering that type of intel. And you host conferences and a handful of other things around that. And that is a thirty thousand dollar a year product, I think. Now packaging, all of that is challenging and pulling it off as challenging, but I don't think it's, like,
31:02
significantly more challenging than the work that they already have to do. It's just packaged differently. And then the last two things Well, the the sales work is different. So in this, the sales work is easy. You put a link in the newsletter today and you say, hey, you wanna read this section? Go check out pro.
31:18
Sales work is easy. Content work is is about the same.
31:22
But the the value of obviously, of the sale is what matters. So in the other case, you have to basically
31:27
go and meet with
31:29
the head of research at some some firm, some blockchain investing firm or some traditional, you know, hedge fund or whatever. And you have to basically do an enterprise sale to get them on board. Correct. The differences and this is an advantage is that milk road is small and your burn is small. So you only a couple of deals. Two sales. Yeah. It could could could make a meaningful difference. And you just start you start small and you start slow. And I think that, and I could pull off. You're not a VC funded company to grow and support, you know, a million dollar a month's team. The last two things,
32:01
something that has always interest me is organizational
32:04
charts, which sounds boring.
32:07
But with crypto,
32:08
the well, the the this is combined with two ideas, but with crypto, you don't always know who's behind stuff because
32:17
you, like,
32:19
a lot of it's just, like, someone's face that's a NFT or something like that, and you're not exactly sure who's behind it. What I would do is I would have done org charts that explains, here's who's behind each thing, here's the team, here's their contact information, and here's the story behind it. As well as our prediction of, like, is this, like, interesting or not interesting? Should you trust it? Because if you're if a bank or a or or a buyer or a funder of some of these companies, wants to know, like, what's the real deal behind them,
32:46
it's really challenging to get a surface level or even a more than surface level view on it without doing lots of your own research. So if you have data that can actually pinpoint,
32:57
this is actually legitimate. It's worth diving deeper into, and here's some more analysis on that. Or this one just is nonsense run. Like, something like that and your customer being
33:07
either a, someone who wants to sell into those companies or someone who wants to fund, invest, or purchase something from them. It kinda gives you a little bit more quantitative
33:17
and qualitative information on are they worth the time. Do you know what I mean?
33:22
Yeah. Yeah. I I know what you mean.
33:25
That one's I I I like that one. I like that one less than the other one. So I think these are all good ideas. I like the theme of these. Data driven,
33:33
core like, basically, once you acquire this corpus of data, it just simply becomes more valuable over time. It has to be updated and refreshed, but it's not, like,
33:40
new it's not new
33:43
content in the same way. It's building a stack of content.
33:48
This data is wrong every freaking time.
33:50
Have you heard of HubSpot?
33:53
HubSpot is a CRM platform where everything is fully integrated. Well, I can see the client's whole history, calls, support to emails, and here's a test from three days ago I totally missed.
34:05
HubSpot,
34:06
throw better.
34:08
I was talking to a or I was reading this post about Zoom info. Do you know what Zoom info is?
34:12
Yeah. It's basically just like, here's everyone's email address. Is that the, like, dummy version of it? Yeah. They're publicly traded though. They do, like, a billion dollars in revenue. I don't know what their market cap is. They're big, but it's What do I provide beyond that? It's basically, like, for it's for sales people. Right? Hey, salesperson. Here's how you do your prospecting.
34:26
I think the high level view is basically
34:29
we have mapped out every employee at every company in America. And we know, like, what they do, we know their contact information, and we know a little bit of background about the company.
34:40
Right. And the way that they started, it was the two founders. They said we spent seventy five percent of our time just calling the front desk of all these companies to confirm that their phone number was correct. And that was how it started.
34:51
Then we went and got a a bunch of different data sources,
34:54
and we combined them to make it a little bit more readable. So you could have more data on different companies. And then finally, they created a I don't know what you call it, like a viral loop, whatever it's called, where people could access some of the data, but they had to submit their own data. And so in order to get a discounted price, and that kinda created this loop. But now they have so much information on different companies how they work. If you Google, like, a company and then revenue, you might find Zoom info that will show up, but it'll say, like, their contact information, where their office is, and things like that.
35:25
And so they started just by the two guys, just phone calling. And so these company data businesses can be cool because you can brute force your way to get, like, a nice little MVP
35:34
So, anyway, that's my my spiel on Milk Road. I I I think that I don't know the background of what the owners are doing. So I could be totally off. That's what I would have done instead, though.
35:44
So here's a
35:45
tool that's pretty cool. That's, related. Have you ever heard of particle dot com? No. I'm gonna go to it now though. So particle, just without the e. So it's p a r t I c l dot com. Unlike the power of driven product development,
36:00
yeah. What it should say is see how much any e commerce store does in sales. Because that's what it does.
36:06
Right. That's like the layman's term, like, Again, Zoom info is like, hey, you wanna sell shit? We'll tell you who to reach out to, and here's their email address. Right? Like, the the the app to sort of mask it can make it sound a little fancier than it is, but it's very functional, very useful. And similarly, particles pretty cool. So what they did is,
36:22
for pretty much,
36:23
all the major e commerce stores,
36:27
They
36:28
what they did is they
36:30
they have a way to go to any, like, kinda Shopify store and estimate with
36:35
Fairly high confidence, and it's not perfect, but it's directionally
36:38
correct.
36:41
What that store does in sales within that.
36:44
What each what which SKU they,
36:48
they sell? Like, you know, what's the top selling sell top selling products, bottom selling products, that sort of thing. And so you could do really great competitive research and market research to try to figure out where are there gaps in the market? Oh, okay. This company is doing really well, but there's not a lot of competitors that also sell that product. There may be an opportunity to go in there. Or, hey, you know, we're doing really well with these three products our competitor, they have this other product line that we don't have that's doing really well. And so it's a cool thing that they built,
37:15
using basically, like,
37:17
seems like crawlers and scrapers to go on to an e commerce store and sorta estimate
37:21
the,
37:23
the volume of, of sales repair product is not perfect. It's like, you know, because I I looked at it for, like, our brand and a couple other brands of people I know. And so, you know, the sale the exact sales number. Like, if it says fifty million, they might do
37:37
actually seventy million or sixty million. Right. It's just directionally.
37:41
It's directional. It's like it's not five hundred that they do probably. But
37:45
and it's not five. It's more like fifth it's more like fifty. And, but the product level stuff seems to be more accurate.
37:52
Where, you know, again, relatively, like, product a is more popular than product b by by double. Right? No. Okay. Interesting. What what does that what can we learn from that? How do we and they sell this thing for, like, I don't know, twenty grand a year,
38:04
to your point. Because if I'm a retailer,
38:07
and I can be smarter about my inventory purchases.
38:12
I'll make back the twenty grand in, you know, one or two purchases just by just by by having this in Intel if I didn't have it earlier. So it kinda makes sense how
38:21
these companies are are able to charge so much for Is this company big particle?
38:25
Yeah. I think they're pretty big. I don't know too much, you know, you can't search them on the platform, unfortunately, but,
38:31
it it seems like they're seems like they're doing pretty well. Who's the owner of Milk Road now? What are their names again? My Mike? Kendall.
38:37
Kendall and Mike.
38:39
At bravo launching us as soon as I clip. They don't listen to podcasts. They don't listen to any podcasts.
38:44
And so, like, in fact, when it when we first met him, I was like, yes. I can see podcasts, blah blah. And then, he's, like, wasn't really that interested in the podcast? And I was, like, do you listen to our pod? Any pod? You listen to podcasts?
38:56
Like, no. Why would I I don't really understand why would I do that? Like,
39:00
and he was just like, I just feel like I should just work instead of listen to other people talk about work. Okay. Oh, well,
39:09
touché.
39:11
Absolutely right. That is what a successful person would say.
39:15
If you guys are listening, that's what I would have done. This is what I learned from launching my product.
39:20
I mean, we were trends were successful, but I realized we could have had two zeros at the end of our revenue probably if we would have done things differently.
39:28
Yeah. Good feedback. I like it. What else you got?
39:32
Okay. Well, that was amazing. Let's just first, let's start with that. Great idea. Next.
39:37
You know, with a guy with great ideas. You're getting those, bad packing
39:41
reps are nice.
39:43
Yeah. Yeah.
39:44
Can't stop. Won't stop. Never quit. No days off.
39:48
I mean, I'm gonna let it slide that you said bat packing. That's what I'm gonna do because I'm a I'm a nice guy. So with ideas like this,
39:56
I think I should be in the tech all star game. What's the tech all star game you asked? It's something I wish existed. So I tweeted this out
40:05
and,
40:06
I think that I laid out my case for why the tech industry needs its version of the NBA All start game. So
40:13
Tech is getting pretty big. In fact, somebody pointed to somebody who's not in the tech industry pointed this out to me, they go. Yes. Weird.
40:20
I feel like tech is the new shit everyone in Hollywood's like, talking about. He's like, you know, like, the Facebook movie was dope. He's like, and then they came out with Silicon Valley HBO.
40:29
And they have, like, you know, they have the well, we the WeWork movie They got the they're in those movies. They got the Uber story. They got the like, it's making its way more into pop culture. And what happens when something gets into movies is
40:41
those heroes become heroes. So the the the protagonist in these in these things becomes, like, a new archetype that people wanna
40:48
follow. And so he was pointing this out. He's like, I think tech has just crossed over into this thing where the cool tech people are now popular ever. You see this with Elon Musk. Mark Zuckerberg, they're, like,
40:59
how their household names now, Jeff Bezos, whereas, you know, I couldn't have told you who the CEO of IBM was growing up. Like, I had no idea, but it's that that's changed now. So he's like, you you still can't name the CEO of IBM. Could I tell you what IBM was?
41:12
I used to not be able to name who the CEO of IBM was. I still I still can't but I at least wanna know. I definitely used to not be able to.
41:21
So
41:22
I think somebody should create this. I think somebody should create
41:27
a weekend event that's produced, like, like the NBA All Star weekend, and get the best talent in the tech industry to compete. So here's how I think this is happening. You're gonna have, like, a, like, a, like, the layup contest or, like, the base the base hit derby.
41:42
No. No. No. No. It's gonna be a hackathon. Real simple. So it's a hackathon. That's the main that's the main attraction. That's the that's the game.
41:48
It's a hackathon.
41:50
And what we'll do is
41:52
each so you get you only get invited if you're, like, a legit
41:56
awesome tech company. So you go from, like, the top like, okay. Facebook, you get to send a team or maybe a couple teams.
42:01
And but so does, I don't know, Figma. You guys have made it. Congratulations. You get to participate in the thing. And so the CEO of each company gets to recruit
42:11
one engineer,
42:12
one designer, and one marketer for their squad, they get to come, and they're gonna compete in the weekend hack because then they gotta build something awesome, and they have to pitch it at the end. And you get to kinda see these people actually,
42:23
like,
42:24
Watch them cook a little bit. Like, let me see you actually do work. Like, are you creative? Are you interesting? Can you build something cool?
42:30
Can you sell? Can you pitch? I wanna see see that in action. I think it would be a phenomenal recruiting event for companies.
42:37
I think it would be just a great, like, kind of brand builder. I think it'd be fun for these people because, I don't know, most tech CEO's jobs are actually, like,
42:46
just dealing with problems and not even the fun types. It's not even like product problems. It's like people problems and lawsuit problems and and shit like that. So I think it'd be a a nice diversion for people who got into this because they like to build shit. And that this is how they actually started their company. I think that you the way that Elon and soccer's sort of competing now, I think it's gonna open the door to more direct competition, friendly competition -- I agree. -- amongst tech people. Then I think you do the fun
43:11
gimmick games. Right? You have the whatever, the the the speed typing contest, or you have who can do x they're drunk, whatever. You come up with, like, some random ass games for other people to to try as well. You broadcast the whole thing.
43:23
And I think that, like, you could kind of if you had the right con like, if I'm the I was trying to think who has the incentive to do this. So none of the companies have the incentive to do this. Only somebody just says, like, stupid like me has the incentive to do this where I'm like, yeah. This one I'm gonna spend my time on for the year. And, like, I don't need money, so I could just, like, do this. And, like, I think the whole thing, you it would be profitable because you could get sponsors for the whole thing. And, I think either me or somebody like,
43:48
Eric Thornberg, I thought would be great at this because he's got a lot of great connections. And he
43:52
he comes from the sports world, so he, like, appreciates that part of it, you know, and sees that it's missing here. I also think that VC funds, like, sort of, like, andresen Horowitz or whoever
44:00
could use this as a excuse to create, like, a a festival or affair that's different than a traditional boring conference.
44:06
So nobody's gonna do this, but I think this would be a fun idea. I wish this existed. What's your reaction? Do you remember the Silicon Valley Sports League?
44:15
No. What is that? It was awesome. It was like a rec sports league. And,
44:21
we did soccer one season. Another season, it was flag football.
44:24
And it was awesome. It was basically different companies would pay ten grand per season and could have ten players play, and it was, like, a really fun way to, like, hang out and,
44:34
you know, get to know your team and, like, play sports. And it would time, I was at apartment list. So it was, like, apartment list versus, I forget whatever company was, like, nearby. And you, like, it it was awesome. It was really yeah. It was really fun. And the guys who started it used the profits to bootstrap their company.
44:51
And it it was sick. And I they said they made millions of dollars on it. Hey. You've not heard of that?
44:57
No. But I'm on their website right now. I don't know if you've been there in a while. No. Look at this banner image. This might be the worst banner image I've ever seen. It's two
45:07
evil looking tech guys.
45:09
Pretending to play football against each other. The guy is holding the football, not like how you would hold a football when you run. First of all, tiny hands and can't hold a football.
45:17
And the other guy looks like an absolute Haina that's actually coming to take your data and sell it and not, like, play sports at all. This is
45:25
who the artist who did this hates the tech industry.
45:28
They, like, lost their their two bedroom loft in San Francisco because they they raised the rent so that, like, some tech broke had lived there and now he's on the street doing art like this. You just have to make it boxing though. You gotta get you gotta get to the you gotta get to the boxing. I mean, the YouTubers are doing it now. But people aren't gonna do the boxing thing. Like, even
45:46
Like, best case scenario is this Elon Zuckerberg thing. It's also not even gonna happen. It's not gonna happen. They have too much to lose, and it's too hard to be good at boxing. You've seen this with the YouTuber thing. Jake Paul actually, like, dropped out of life and has been, like, trains boxing for years
46:01
to look okay.
46:04
And, like, imagine a tech a interesting tech person is, like, in their forties or fifties, typically.
46:11
Or they're, like, the scrawniest twenty five year old that, like, like, spent their whole life building the thing and not working out, like, I just don't think it's gonna look okay. I think it's gonna look really bad and sad when do you watch it. Why don't you just do this?
46:25
What's holding you back? I mean, it seems fun. Yeah. It seems fun, but I think it's a, you know, it's a fun idea that
46:31
if I knew that I could get the right people involved maybe, but you need the a you need the a players to do this. I'm not interested in apartment list head of growth versus
46:43
you know, feet finders, you know,
46:46
customer success guy. Like, you know, we're not doing that. It needs to be Zuck and his team, Eeland and his team. And then, like, you know, like, it needs to be, like, top people doing this. Like, the Airbnb founder, like,
46:58
that's who people would wanna tune in because you don't get to meet people. You definitely don't get to see them work. You only see them giving rehearsed
47:05
interviews about how they started something ten years ago or, like, why they're not ruining the world right now. Like, that's the only thing that's the only context we see these people in. You don't really get to see them in a context that makes them likable, favorable, and, like, you know, admirable.
47:18
Are you on a roll right now? Should we just let you rattle these off?
47:22
I have three, like, alliterations there pretty pretty much. So yeah. I thought that feat feet finder was a gem too. I was just like That was on my list as an idea, but I haven't researched it. Somebody just told me feet finder crashes it and I go, I what is feet finder? And they go, I think it's only finder for feet. I said, bookmark that. We'll look more of that later. Is that really a thing, feet finder? Oh my god. You're right. It is -- Yeah. -- the safest place the safest, largest, easiest website to view by and sell feed content. Great. Oh my god. Dude, this is wild.
47:52
You're right. They do kill a picture. Oh, wow. Yeah. That's some home page. They get four million.
47:58
Yeah. We'll save this for another time. Oh my god. That is a home page.
48:02
Don't go to feet for a good time if you're with your family. Alright. Let me give you another quick one. So
48:08
related to, my only fans and now Feedfinder,
48:13
curiosity. Okay. So
48:15
then sent me a
48:17
link to something called only page dot com,
48:20
and page as in, like, the girl's name page.
48:24
And I thought this is kinda interesting. So I go to it. And it's basically only fans, so there's some model name page, and she's like, hey, subscribe to me, and you get my content, and you get all the same things as only fans. But she's hosting a winner or what? It's that golfer, the what I don't know what what's her full name?
48:40
I don't know. Is she a famous athlete? I have no idea. I think she started as, like, a mediocre athlete, mediocre golfie, but she's a golfer, but she's really good looking. And so now she's in the news and stuff all the time for just being like this hot athlete. Her name is Paige s. I forget her last name, but something like that. I mean, the variety of content here, you scroll down. It's golf instruction, and it says warming up, and she's just bending over on a putting green. It says the mental game, and she's talking about that. And then there's just bra tutorial.
49:08
I don't know how many guys are subscribing to watch a bra tutorial for that, you know, that the the broad techniques, but, you know, this is,
49:17
she knows what she's doing. Let me just put it this way. I sent you her Wikipedia. It's page
49:22
sparinac.
49:23
So I guess she was a former professional golf player. She was a division one golfer, and then she just got famous for being pretty good at golf, and then people are like, you're very attractive. And she was like, oh, I guess I should.
49:35
I should lean into that one. She's right. She's talking to her mentor. She's like, I'm I'm pretty good at golf.
49:41
But I'm amazing at boobs. Like, what do you think I should go with this? And they're like, you know what? You should you should focus on your strengths. And and so Anyways, what I thought was interesting about this is this is basically a direct to consumer version of of only fans. It's what Shopify did. So, like, You before Shopify, it's like you could list your your products on somebody else's marketplace, Amazon, Walmart, whatever.
50:04
That's like one alternative. You could be an Amazon seller. You put your product on Amazon. Amazon is the storefront. People go to Amazon. They find your product. That's how only fans works. People go to Go to your only fans. It's hosted on only fans. Only fans is the tech platform,
50:16
where
50:17
you make your purchases through. This is interesting. Somebody must have created for her there must be some company behind this,
50:25
or she built us herself, which is
50:27
a shop like a Shopify version of only fans. She has her own branded domain, her own store, and she's handling her own customer relationship with customer. So when they like, for example, when you sign up to somebody's only fans, you don't get their email address.
50:40
If they turned, you could never mark it back to them that way. But with this, theoretically, she could. And so I thought this was kinda interesting. I wonder, like, Shopify turned out to be a very big deal in the, like, kinda, like, commerce landscape.
50:53
Clearly, only fans the niche is doing, you know, billions of dollars a year
50:58
as a product, like, I don't know, I don't know what you would call it, category.
51:02
Can somebody create the Shopify for that? That's kind of interesting to me.
51:07
So I don't know. I don't know. The company's already seen this. The company behind,
51:12
her page, it's called u screen. So u screen dot tv, the letter u, and then screen dot tv. And it's the all in one membership platform for creators to light your die hard fans with exclusive video content and a vibrant community across your own mobile app and website.
51:29
And on their homepage, they list, like, some YouTuber with two million subscribers. They list a, they list a yoga company.
51:35
Kids, kids, art,
51:37
Is that what it is? There's kinds art. There's yoga. There's, like, some German guy. There's, like, a pregnancy blog.
51:44
And now page is using it. Yeah. If you watch it.
51:50
See, like, they're she's she's effort, I guess. Best selling.
51:53
Yeah. So she's so it's a company that's doing it. And it looks like she just found, like, a course creator company and was like, or a membership platform. Yeah. Yeah. Yeah. She's like, We're gonna do that. We're gonna go ahead and just only pay three hundred dollars a month. You know They their thing says a hundred fifty million earned by creators each year.
52:13
That's pretty interesting. That's, that's not, like, a small number. They said they have nine million end users, so, like, members on the other side of the the content. Yeah. And so I never heard of this. Have you ever heard of this? No. I've never heard of it. And it looks like they're killing it because they just made maybe some policy changes that would not allow like kajabi or something to, like,
52:33
appeal to that type of creator
52:36
But it's smart. So if you click their leadership team, they have a big team. It's a it must be a big company. They have got a huge team. It looks like they have
52:44
fifty to a hundred and fifty employees. So it must be working. And if you look them up, you can't find any funding information about them. The company might be killing it, and we just See, I wanna make a Chrome extension that's just called the honesty filter. And it just changes the website homepage to like, say what it actually does.
53:02
Like, you know, like,
53:03
it should just say, monetize your body.
53:06
Yeah. With less fees than only fans. Yeah.
53:10
And, like, you know, the the Zoom info,
53:12
get people's email address and spam them. Like, you know, these are, like, what these companies actually do. If you go, like, if I go to zoom info, what does it say? So the guy who started it, his name's PJ. It looks like he on his LinkedIn, he says they're north of twenty million in an ARR. They're bootstrapped,
53:29
and it's based out of Washington, DC. This is a legit company. And before that, he had a web hosting
53:35
site.
53:36
Anyway, this guy This thing is bootstrapped. Is that what you said? Yeah. That's what his LinkedIn says. Yeah. So they're probably doing they probably take, like, I wanna say five to ten percent of this. So maybe
53:46
something like ten to fifteen million
53:49
a year in, in revenue for them. Yeah. And he says that he he's killing it. It says in his LinkedIn's over twenty million in ARR. It says fast growing and profitable bootstrap SaaS business revolutionizing the way that video entrepreneurs,
54:03
make men get off.
54:06
That's what it says. So
54:10
Yeah. PJ. Oh, you gotta turn the chrome extension off. Yeah. Got you there.
54:16
So Kudos to PJ. Like Chrome extension's called TrudAT, and you can find it, and they're, like, Chrome, like, Chrome store.
54:24
That's his side hustle.
54:25
Good job. P j at at on screen. I don't see Paige on their home screen. I don't know why I wouldn't see that. She's has four million followers on Instagram. You got the guy on here with in the front page with one point eight on on YouTube.
54:38
We gotta put Paige on there, but that's what she's using. So her name's Paige Sarah Nick or something like that. Well, maybe with your new,
54:45
body
54:46
I don't know. Maybe you screen, I screen. We all scream for Sam's screen. You know what I'm saying?
54:53
Yeah. Yeah. And, Paige, what's up?
54:56
That's a joke. My wife who's listening. That's a joke.
55:02
But I do see that page is recently divorced according to a Wikipedia.
55:06
No. I'm just joking. She's like a nine. I'm a four. That won't ever work out unless
55:11
and we can figure out a way.
55:14
Yeah. On screen or you screen, whatever it is. Good job. Good to see you guys. They're taking that business of people who don't want to, deal with these people I don't know why more people don't do this. I guess you have to have a really big,
55:25
I mean, you need a big audience, pages four million,
55:28
Instagram followers, but does only fans even drive audience? Do do they drive a significant amount up? No. They don't. They intentionally don't drive discovery. So you it's kind of like Shopify anyways. You promote yourself.
55:39
They're your storefront, but the thing is it'd be like if every Shopify store
55:44
was on it was called Shopify dot com slash store name.
55:48
And if you couldn't collect your, you know, the the the emails or phone numbers of your customers. So you couldn't, like, you know, sell sell more products to them or whatever. It's all done through their through their platform.
55:59
Yeah. And u screen advertises that they have like a community platform.
56:04
I don't think I wanna be part of that community.
56:06
But
56:07
just the paywall part might be worth it. So if you're a creator, I'd be like, yeah, I'll accept their money, but I don't wanna, like,
56:13
you know, don't wanna, like, talk to them on a regular basis. That'd be weird.
56:18
Yeah, that's a good fine.
56:20
What what are we coming from here? I think that's it. I think we wrap it up. Alright. Well, that's the episode. By the way,
56:27
really quick.
56:28
That's the pod. That's the pod. I know. I I wanted to tell you something really quick.
56:33
I just got a text while we were recording from Jason Yannowitz at Blackworks Sigos.
56:39
Today, I got asked to leave the bank because I was having so hard at the at Sean's Taco Bell story. They were like, sir, could you please leave your call outside? Because I had headphones in and was laughing so hard.
56:49
So so loud.
56:50
I said, yeah. Yeah. No. You need to listen to this podcast. And they were like, sir, what are you talking about?
56:57
The the Taco Bell story. It He should've taken off his AirPods and played it out loud for the entire bank to hear.
57:04
Oh, you gotta hear this story that Sean tells them about making eye contact with a guy who's farting at a Taco Bell.
57:10
And can I please deposit five hundred dollars
57:13
no? Apparently, that was a hit. A lot of people like that Taco Bell story. Congratulations.
57:17
You should, do more uncomfortable
57:19
things.
57:21
I,
57:21
I I went and replied to a bunch of the comments on YouTube.
57:25
If it comes from the the
57:28
channel name. That's me.
57:30
So so I replied to a bunch of them because I had said, like, we re we read and reply to every comment. I know. People got mad at you. We read all of the comments. Now there's a lot. Like, it there's seven hundred comments per episode, which is a lot.
57:43
To reply to. I did it for one, and I was like, okay. I can't go do that for the next one. So I think it's gonna be kinda, like, I reply to I read all of them and reply to I don't know, a hundred each time, because it's it's now getting I read all of them. I read all of them. And a lot of them, they got mad at us for, being they they called us all a bunch of cuts. For liking Zuck. They said, you're Zucks Cocks.
58:04
Yeah. Cuck army. What's up?
58:07
We we have tattoos on the inside of our wrist. Dude, isn't it crazy that whatever whatever whatever zuck's working out. That zuck is now on the liberal side of this stuff. Somehow we're, like, you know, left of center because we like Zuckerberg. That's so funny that he's fawn, like, on that side of this argument.
58:25
Yeah. Yeah. But, yeah, they got I don't get it. They got mad at us. But anyway,
58:29
that's the pod. We'll read all the comments. That's the pod.
00:00 58:52