00:00

Okay. So we've talked about one chart businesses before. And this is the idea that you could be the Midwit in the Midwit meme. Where you gotta explain and analyze and then give you ten reasons why this might be a good idea. The pros and the cons, and you're overanalyzing it.

Okay. So we've talked about one chart businesses before. And this is the idea that you could be the Midwit in the Midwit meme. Where you gotta explain and analyze and then give you ten reasons why this might be a good idea. The pros and the cons, and you're overanalyzing it.

00:15

Or you could just be the badass. At the badass, the Jedi, he just puts the one chart up and says, this is why I'm doing alright. What I'm doing?

Or you could just be the badass. At the badass, the Jedi, he just puts the one chart up and says, this is why I'm doing alright. What I'm doing?

00:31

Alright. We're back. Just

Alright. We're back. Just

00:33

Sam and Shaan back, the band's back together for the first time in a long time.

Sam and Shaan back, the band's back together for the first time in a long time.

00:38

You have a bunch of topics, but I wanna kick us off. Can I kick us off? Okay. Go. Have you ever read the book forty eight laws of power? I've never actually read it, but I've read some of the laws.

You have a bunch of topics, but I wanna kick us off. Can I kick us off? Okay. Go. Have you ever read the book forty eight laws of power? I've never actually read it, but I've read some of the laws.

00:49

It it's a wonderful book. It's cool. And there's one law where it's law number twenty five and it says,

It it's a wonderful book. It's cool. And there's one law where it's law number twenty five and it says,

00:55

you know, something like be able to reinvent yourself. And the author says recreate yourself with a powerful new image that stands out and draws attention rather than letting others define you, then change your appearance and emotions suit the occasion or stage riveting dramas as backdrops for your actions.

you know, something like be able to reinvent yourself. And the author says recreate yourself with a powerful new image that stands out and draws attention rather than letting others define you, then change your appearance and emotions suit the occasion or stage riveting dramas as backdrops for your actions.

01:12

And I love this book, and that's that's that's law number twenty five where he talks about changing your image. There's a person who I've recently discovered that has done this excellently,

And I love this book, and that's that's that's law number twenty five where he talks about changing your image. There's a person who I've recently discovered that has done this excellently,

01:21

and I think that you and I can learn a lot about him. And so there's a rumor about this guy. They say that if you arrange seats like a boardroom, he magically appears.

and I think that you and I can learn a lot about him. And so there's a rumor about this guy. They say that if you arrange seats like a boardroom, he magically appears.

01:30

So this guy, listen to his, listen to his back around. So he graduated from Stanford, then he went on to join Google at the age of twenty two where he was the lead product manager and he helped create Google Maps. After that, he started this social networking site called Friendfeed,

So this guy, listen to his, listen to his back around. So he graduated from Stanford, then he went on to join Google at the age of twenty two where he was the lead product manager and he helped create Google Maps. After that, he started this social networking site called Friendfeed,

01:45

which he sold to Facebook,

which he sold to Facebook,

01:47

and Facebook incorporated it. And one of the big things that Facebook took from it was they actually traded the like button because of it. He sold that for about fifty million dollars.

and Facebook incorporated it. And one of the big things that Facebook took from it was they actually traded the like button because of it. He sold that for about fifty million dollars.

01:55

Few years later, he becomes the CTO of Facebook. After after that, he finds a

Few years later, he becomes the CTO of Facebook. After after that, he finds a

02:01

Company that I can best describe as a note taking company, but for enterprises, he sells that to Salesforce for seven hundred fifty million dollars,

Company that I can best describe as a note taking company, but for enterprises, he sells that to Salesforce for seven hundred fifty million dollars,

02:09

After a couple years, he becomes

After a couple years, he becomes

02:11

co CEO of Salesforce,

co CEO of Salesforce,

02:14

which

which

02:15

I think what are they worth? A hundred billion dollars more. I I don't even know hundred you know, one of the biggest companies in the world, then he becomes chairman of the board at Twitter.

I think what are they worth? A hundred billion dollars more. I I don't even know hundred you know, one of the biggest companies in the world, then he becomes chairman of the board at Twitter.

02:24

He's chairman of another really large publicly traded company that many people haven't heard of, they make security cameras. He's also on the board at Shopify. And last night, he was named chairman of the board of OpenAI.

He's chairman of another really large publicly traded company that many people haven't heard of, they make security cameras. He's also on the board at Shopify. And last night, he was named chairman of the board of OpenAI.

02:37

This guy is amazing. He's only forty three years old. Do you know who I'm talking about? One and only Bret Taylor.

This guy is amazing. He's only forty three years old. Do you know who I'm talking about? One and only Bret Taylor.

02:43

That's right. Do have you ever, like, spoke or hung out with this guy? Had a dinner once.

That's right. Do have you ever, like, spoke or hung out with this guy? Had a dinner once.

02:48

He was there and,

He was there and,

02:51

but we were on opposite ends of the table. So he was at the far end, on of the head of the table that way. I was at the far end of the head of the table the other way.

but we were on opposite ends of the table. So he was at the far end, on of the head of the table that way. I was at the far end of the head of the table the other way.

02:58

It's like a slope of, like, success. Like, most successful person on that side of the table, at least successful person over here, I was, like, the bottom of the puddle. At the bottom of the slide there. So it was,

It's like a slope of, like, success. Like, most successful person on that side of the table, at least successful person over here, I was, like, the bottom of the puddle. At the bottom of the slide there. So it was,

03:09

he's a good dude, though. He, yeah, he had good energy, good jokes.

he's a good dude, though. He, yeah, he had good energy, good jokes.

03:13

Yeah, seem like a good good time. He also seemed like the guy that could flip a switch, it'd be incredibly serious if he wanted to. So the this guy's so fascinating, and I and I'll explain why, but funny that you're at a dinner with him because he credits that as being one of his reasons why he is where he is. And so starting at Stanford and then at Facebook, he started attending these dinners. And he said that,

Yeah, seem like a good good time. He also seemed like the guy that could flip a switch, it'd be incredibly serious if he wanted to. So the this guy's so fascinating, and I and I'll explain why, but funny that you're at a dinner with him because he credits that as being one of his reasons why he is where he is. And so starting at Stanford and then at Facebook, he started attending these dinners. And he said that,

03:34

Marissa Mayer when she was early in her career would go to these dinners. He said that, Sheryl Sandberg was there. He he, like, Mark Benioff or not Mark Benioff, uh, the guy who started Zynga,

Marissa Mayer when she was early in her career would go to these dinners. He said that, Sheryl Sandberg was there. He he, like, Mark Benioff or not Mark Benioff, uh, the guy who started Zynga,

03:44

was there. He said that, like, all these amazing people go there, and that's actually how he got to know Mark Benioff from Salesforce, was at these dinners. And I was doing research on this guy, and there's very on Bret, and there's very little

was there. He said that, like, all these amazing people go there, and that's actually how he got to know Mark Benioff from Salesforce, was at these dinners. And I was doing research on this guy, and there's very on Bret, and there's very little

03:56

stuff about him. There's not too much stuff about him for given how impactful he is. And I found this old video about fifteen or ten years ago with him and Mark Zuckerberg. They're sitting at a table,

stuff about him. There's not too much stuff about him for given how impactful he is. And I found this old video about fifteen or ten years ago with him and Mark Zuckerberg. They're sitting at a table,

04:06

and they're it's almost like the like, a post UFC fight press conference where they're just, like, sitting there and there's, like, reporters.

and they're it's almost like the like, a post UFC fight press conference where they're just, like, sitting there and there's, like, reporters.

04:12

It's, like, really a press conference announcing the acquisition of Facebook or a friend feed to Facebook. And he's wearing, like, a scruffy t shirt. Like, he doesn't look good. His hair is

It's, like, really a press conference announcing the acquisition of Facebook or a friend feed to Facebook. And he's wearing, like, a scruffy t shirt. Like, he doesn't look good. His hair is

04:21

messy. Whatever. He looks exactly like you would think an early Facebook engineer looks.

messy. Whatever. He looks exactly like you would think an early Facebook engineer looks.

04:26

And that's why I watched this video And then I see another video on YouTube works with him and the Figma founder at a conference, and he's wearing something like what I'm wearing, which is He looks like a corporate guy, but he's still got charisma.

And that's why I watched this video And then I see another video on YouTube works with him and the Figma founder at a conference, and he's wearing something like what I'm wearing, which is He looks like a corporate guy, but he's still got charisma.

04:38

And,

And,

04:39

the founder of, Figma, Dylan, he asks him, like, what's been your biggest learning of your career? And Bret goes, well, you know, I remember being at Facebook,

the founder of, Figma, Dylan, he asks him, like, what's been your biggest learning of your career? And Bret goes, well, you know, I remember being at Facebook,

04:47

and I

and I

04:49

was, like, it it just wasn't working out for some reason.

was, like, it it just wasn't working out for some reason.

04:52

And Cheryl Sandberg said something to me that, like, changed my perspective, and the next day I said to myself,

And Cheryl Sandberg said something to me that, like, changed my perspective, and the next day I said to myself,

04:58

instead of getting the company to change to me, I'm gonna change to do whatever the company or job that I'm at needs to have, whether that means how I dress, how I act, and what you what you notice is

instead of getting the company to change to me, I'm gonna change to do whatever the company or job that I'm at needs to have, whether that means how I dress, how I act, and what you what you notice is

05:11

a shift in his demeanor

a shift in his demeanor

05:14

all the way from how he dresses. So he starts wearing different clothing. Sometimes when he's supposed to be this, like, tech nerd and someone wants to come up to him with engineering advice, you see him dressed like an engineer, then he becomes Salesforce CEO. You see him start dressing different. He's wearing the classic plaid shirt suit with Brown shoes, the classic sales look.

all the way from how he dresses. So he starts wearing different clothing. Sometimes when he's supposed to be this, like, tech nerd and someone wants to come up to him with engineering advice, you see him dressed like an engineer, then he becomes Salesforce CEO. You see him start dressing different. He's wearing the classic plaid shirt suit with Brown shoes, the classic sales look.

05:30

And it's really fascinating to see this guy's demeanor change. And later on, in some of these videos within these interviews, the guy is just, like, screams poise, you know, like, when you think of the Salesforce CEO, you think of, like, one of these guys could be chair, of a of an important board like Twitter.

And it's really fascinating to see this guy's demeanor change. And later on, in some of these videos within these interviews, the guy is just, like, screams poise, you know, like, when you think of the Salesforce CEO, you think of, like, one of these guys could be chair, of a of an important board like Twitter.

05:46

He just, like, screamed. Like, he's definitely has charisma. He's got poise. He's not vulgar at all. He's he he doesn't seem crazy emotional, but he smiles at the right times. And he dresses like the part. And I thought it's really fascinating to see this guy's evolution and for him to say that at a conference. And I thought it was a exactly what Robert Green talked about, where he talks about reinventing yourself. And a lot of times, guys like you and me or people

He just, like, screamed. Like, he's definitely has charisma. He's got poise. He's not vulgar at all. He's he he doesn't seem crazy emotional, but he smiles at the right times. And he dresses like the part. And I thought it's really fascinating to see this guy's evolution and for him to say that at a conference. And I thought it was a exactly what Robert Green talked about, where he talks about reinventing yourself. And a lot of times, guys like you and me or people

06:09

listening, they think clothes don't matter. They think you know, I'm just gonna curse and people are gonna think that I'm real and all this stuff.

listening, they think clothes don't matter. They think you know, I'm just gonna curse and people are gonna think that I'm real and all this stuff.

06:17

I've grown to think that's complete nonsense that like, you know, we act like we shouldn't play this bureaucratic political game.

I've grown to think that's complete nonsense that like, you know, we act like we shouldn't play this bureaucratic political game.

06:25

But I think the more we deny it, the the the more we actually need to embrace that. And Bret Taylor is a really fascinating person,

But I think the more we deny it, the the the more we actually need to embrace that. And Bret Taylor is a really fascinating person,

06:33

because that's one of the examples that I've noticed with her. You're take away from this whole thing. You tell this beautiful story.

because that's one of the examples that I've noticed with her. You're take away from this whole thing. You tell this beautiful story.

06:40

You have these amazing points But the big one that stood out to you was you got a dress better. That was the whole thing. No. My point is is that appearance and demeanor's matter and dress is one attribute of that. My point is is that when I look at him, like, I'll first of all, the guy's a genius. So when there's these stories about him when he launched Google Maps there, like, the code sucked, And over the weekend, he rewrote it, and it was awesome. And by the way, the guy who tells that story is Paul Buchheit, the guy who created Gmail, built Gmail inside of Google, and was one of the co founders of Y Combinator.

You have these amazing points But the big one that stood out to you was you got a dress better. That was the whole thing. No. My point is is that appearance and demeanor's matter and dress is one attribute of that. My point is is that when I look at him, like, I'll first of all, the guy's a genius. So when there's these stories about him when he launched Google Maps there, like, the code sucked, And over the weekend, he rewrote it, and it was awesome. And by the way, the guy who tells that story is Paul Buchheit, the guy who created Gmail, built Gmail inside of Google, and was one of the co founders of Y Combinator.

07:15

And so for Paul Buchheit to go and say, He said in that thing, he goes, Bret Taylor's not just a a great engineer. He's not a 10x engineer. He might be a 100 or 1000x engineer. He's that good. To get a compliment like that. I mean, it's like Picasso saying, you know, this guy's handy with the brush. Right? It's like, okay. That means something depending on who it comes from. Somebody actually Work side by side with them. I think they co funded friend feet together also.

And so for Paul Buchheit to go and say, He said in that thing, he goes, Bret Taylor's not just a a great engineer. He's not a 10x engineer. He might be a 100 or 1000x engineer. He's that good. To get a compliment like that. I mean, it's like Picasso saying, you know, this guy's handy with the brush. Right? It's like, okay. That means something depending on who it comes from. Somebody actually Work side by side with them. I think they co funded friend feet together also.

07:41

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

07:45

See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. Hub.

See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. Hub.

07:56

Yeah. So he's a genius. So, like, he has, like, that part. So there's no doubt about that. That's ninety percent of this or eighty percent of this. I mean, he he's brilliant.

Yeah. So he's a genius. So, like, he has, like, that part. So there's no doubt about that. That's ninety percent of this or eighty percent of this. I mean, he he's brilliant.

08:04

But,

But,

08:05

he and he's and he does a really good job of making big shots like him. And so there's, like, an example where Mark Beninoff was, like, yeah, I used to attend these dinners with him, and he did a great job of asking good questions

he and he's and he does a really good job of making big shots like him. And so there's, like, an example where Mark Beninoff was, like, yeah, I used to attend these dinners with him, and he did a great job of asking good questions

08:16

Those dinners are hosted by Michael Birch. So Michael Birch is,

Those dinners are hosted by Michael Birch. So Michael Birch is,

08:19

host this, like, CEO dinner.

host this, like, CEO dinner.

08:21

Benny often at Bret Taylor's in it. That's how I got to go to it. And I think we did an episode on this. And a long time ago, like, called up, I went to a billionaires dinner or something like that. And it was I got to go as a guest. Like, each time they host, there's, like, the mainstays,

Benny often at Bret Taylor's in it. That's how I got to go to it. And I think we did an episode on this. And a long time ago, like, called up, I went to a billionaires dinner or something like that. And it was I got to go as a guest. Like, each time they host, there's, like, the mainstays,

08:35

which is like Reid Hoffman and whoever. And then there's,

which is like Reid Hoffman and whoever. And then there's,

08:39

Marissa Mayer in there. And then it's the the the host can invite a young buck. Two or three guests. Like new new people fresh blood into the into the mix. And so I was a one of the fresh bloods, I guess, that time. Was it awesome?

Marissa Mayer in there. And then it's the the the host can invite a young buck. Two or three guests. Like new new people fresh blood into the into the mix. And so I was a one of the fresh bloods, I guess, that time. Was it awesome?

08:50

Yeah. It was awesome. I mean, it was it was amazing,

Yeah. It was awesome. I mean, it was it was amazing,

08:53

you know, this is just amazing to be at that table, I guess.

you know, this is just amazing to be at that table, I guess.

08:58

The interesting thing was, like, I think I've said this before, which is

The interesting thing was, like, I think I've said this before, which is

09:02

If you wanna stop making money, the priority, hang out with people with a lot of money, because the conversation was not about business and money making and

If you wanna stop making money, the priority, hang out with people with a lot of money, because the conversation was not about business and money making and

09:11

you know, the markets or investing or hot deals because these guys are, like,

you know, the markets or investing or hot deals because these guys are, like,

09:16

post economic.

post economic.

09:18

They're past that. So it's not that they don't do those things. It's that that's like

They're past that. So it's not that they don't do those things. It's that that's like

09:22

it's like if somebody brought their to do list to dinner, it's like, oh, come on, man. Like, we're here to have a good time. What are you doing here? And so all the conversation at dinner was about things that were, you know, non financially. It's like you're you got your status by having non financially related things to say. If that makes sense. Yeah. Yeah. Yeah. Money was lower low in their hierarchy of needs. You were low on you were only addressing, like, the low thing that's super satisfied by them. But if you had a really unique experience or you're like, oh, dude, I take this drug. It's this I, you know, you lick the back of a horn toad and you trip out for four hours. Everyone's like,

it's like if somebody brought their to do list to dinner, it's like, oh, come on, man. Like, we're here to have a good time. What are you doing here? And so all the conversation at dinner was about things that were, you know, non financially. It's like you're you got your status by having non financially related things to say. If that makes sense. Yeah. Yeah. Yeah. Money was lower low in their hierarchy of needs. You were low on you were only addressing, like, the low thing that's super satisfied by them. But if you had a really unique experience or you're like, oh, dude, I take this drug. It's this I, you know, you lick the back of a horn toad and you trip out for four hours. Everyone's like,

09:55

tell me more. And it's like, wow, you guys really wanna talk about tripping balls. It's like, yeah, that's what they wanna talk about. Or it'll be, there was a neuroscientist there who was talking about,

tell me more. And it's like, wow, you guys really wanna talk about tripping balls. It's like, yeah, that's what they wanna talk about. Or it'll be, there was a neuroscientist there who was talking about,

10:05

you know, to all of his lab where he studies the brain and the effects of these drugs, but also, like, a whole bunch of other interesting, like, psych studies essentially.

you know, to all of his lab where he studies the brain and the effects of these drugs, but also, like, a whole bunch of other interesting, like, psych studies essentially.

10:12

And everybody's fascinated by the brain doc. It's like, you know, Huberbin was at the dinner. It's like everybody wanted to hear Huberbin.

And everybody's fascinated by the brain doc. It's like, you know, Huberbin was at the dinner. It's like everybody wanted to hear Huberbin.

10:19

Not they didn't wanna hear about, you know, this great private equity deal that you did, you know, and your how you're getting, you know, you know, forty five percent cash on cash return. That just doesn't matter at that table. And so it was a to me, actually, that was the biggest takeaway was, like, at these things, like, you know, humor matters, stories matter, different things matter. But, like, it's pretty interesting to hang out with people who have achieved all the things you want because they no longer care about all these things.

Not they didn't wanna hear about, you know, this great private equity deal that you did, you know, and your how you're getting, you know, you know, forty five percent cash on cash return. That just doesn't matter at that table. And so it was a to me, actually, that was the biggest takeaway was, like, at these things, like, you know, humor matters, stories matter, different things matter. But, like, it's pretty interesting to hang out with people who have achieved all the things you want because they no longer care about all these things.

10:42

And, it's a good reminder that, you know, don't get too totally wrapped up in

And, it's a good reminder that, you know, don't get too totally wrapped up in

10:47

just the the kind of the business only. Like, I am a business nerd. I do like that stuff.

just the the kind of the business only. Like, I am a business nerd. I do like that stuff.

10:52

But,

But,

10:53

you know, the people who have sort of or the high have played this game at the highest level. They, you know, their their game is now about

you know, the people who have sort of or the high have played this game at the highest level. They, you know, their their game is now about

11:02

there's variety of experiences and and totally un un financial non financially related things that they talk about. Yeah. By the way, sorry. One last point on that. If you if we hang out in a group of, like, our peers, how many times is the conversation about?

there's variety of experiences and and totally un un financial non financially related things that they talk about. Yeah. By the way, sorry. One last point on that. If you if we hang out in a group of, like, our peers, how many times is the conversation about?

11:16

Who knows? Like,

Who knows? Like,

11:18

you know, content and followers

you know, content and followers

11:20

or investment or deals that they're doing or, like, do businesses that they're bootstrapping or creating. And it's like,

or investment or deals that they're doing or, like, do businesses that they're bootstrapping or creating. And it's like,

11:27

It's just the contrast between, you know, our group is kinda like

It's just the contrast between, you know, our group is kinda like

11:31

early thirties,

early thirties,

11:33

age.

age.

11:34

And then these guys were all probably, like, you know, closer to fifty.

And then these guys were all probably, like, you know, closer to fifty.

11:39

And so, you know, that in that twenty years, I think, you know, what changes is,

And so, you know, that in that twenty years, I think, you know, what changes is,

11:44

if you're talking about, like, you know, how this piece of content went viral and popped off and you got all these followers. Like, you're literally a loser if you're talking about that at that table. And so it's like at each table, what's the discussion like? And, you Well, and the minimum net worth at that table was probably five hundred million dollars.

if you're talking about, like, you know, how this piece of content went viral and popped off and you got all these followers. Like, you're literally a loser if you're talking about that at that table. And so it's like at each table, what's the discussion like? And, you Well, and the minimum net worth at that table was probably five hundred million dollars.

12:01

Well, I was there. So, no, the minimum was lower than that. But the median was probably that. Yes.

Well, I was there. So, no, the minimum was lower than that. But the median was probably that. Yes.

12:06

Well, I

Well, I

12:07

when you were there so here here's one of the reasons why I'm fascinated with this person is because with Bret is because smart people referred him. And when I think that

when you were there so here here's one of the reasons why I'm fascinated with this person is because with Bret is because smart people referred him. And when I think that

12:18

when I when I think of I'm I'm not in the league where I even not totally understand chairman of the board and how it interacts with the CEO of a large company, but I imagine that it's, like, part therapists

when I when I think of I'm I'm not in the league where I even not totally understand chairman of the board and how it interacts with the CEO of a large company, but I imagine that it's, like, part therapists

12:28

where you don't really need the answer, but you're good at asking the right questions. And in order to be a good therapist, you have to have this image, well, and a reputation,

where you don't really need the answer, but you're good at asking the right questions. And in order to be a good therapist, you have to have this image, well, and a reputation,

12:38

and track record of, like, this guy somehow gets to helps me get to the right answer or somehow, like, he's got that sensei vibe. And

and track record of, like, this guy somehow gets to helps me get to the right answer or somehow, like, he's got that sensei vibe. And

12:45

I don't know if he's particularly smarter than anyone else at that table. I'm I imagine they were all just the best of the best, was there something about his energy that stood out or were they was everyone quite good at that? He was very poised. He had a booming laugh and At about two hours into the dinner, he was like,

I don't know if he's particularly smarter than anyone else at that table. I'm I imagine they were all just the best of the best, was there something about his energy that stood out or were they was everyone quite good at that? He was very poised. He had a booming laugh and At about two hours into the dinner, he was like,

13:02

that's all for me, boys. Jacket on. Left. And, like, And the dinner, like, dragged on for, like, you know, another hour, and people trickled out from there. But he was sort of, like,

that's all for me, boys. Jacket on. Left. And, like, And the dinner, like, dragged on for, like, you know, another hour, and people trickled out from there. But he was sort of, like,

13:13

I've had a great dinner. I also have things to do.

I've had a great dinner. I also have things to do.

13:16

And,

And,

13:18

I own my time and my schedule. I'm out of here. And I thought that was, like, a very obvious, like, it's like a very obvious moment where he was like, cool. I've, you know, eighty percent of the meat is off the bone now. Fantastic.

I own my time and my schedule. I'm out of here. And I thought that was, like, a very obvious, like, it's like a very obvious moment where he was like, cool. I've, you know, eighty percent of the meat is off the bone now. Fantastic.

13:31

You know, I got kids. I got I got a board would go go beyond or whatever. It'd be bounced. It was just gonna that part was hand funny. But again, I was on the other side of the tape. I didn't talk to him directly too much. I will say a couple things. So I think you're,

You know, I got kids. I got I got a board would go go beyond or whatever. It'd be bounced. It was just gonna that part was hand funny. But again, I was on the other side of the tape. I didn't talk to him directly too much. I will say a couple things. So I think you're,

13:43

reinvent yourself

reinvent yourself

13:44

is actually the right takeaway. I think this guy's had a prolific career as a PM at Google, then a startup founder, did CTO of Facebook,

is actually the right takeaway. I think this guy's had a prolific career as a PM at Google, then a startup founder, did CTO of Facebook,

13:53

then startup founder again, but now B2B enterprise, and then sold that to to Salesforce and, you know, they they kind of Mark Benioff was basically grooming him to, like, to, you know, take it over. Even the Twitter thing, he's not just a board member, like, he was the board member that basically forced Elon to stick to his offer. He stood up to Elon and and basically forced Elon to buy and got an amazing deal for the Twitter shareholders. Whereas, you know, Elon was applying a lot of pressure at that time and Bret stood up to him in a way. And he's just a trusted neutral third party. Like, in crypto, this happened where There was this one guy who was this, like, meme poster,

then startup founder again, but now B2B enterprise, and then sold that to to Salesforce and, you know, they they kind of Mark Benioff was basically grooming him to, like, to, you know, take it over. Even the Twitter thing, he's not just a board member, like, he was the board member that basically forced Elon to stick to his offer. He stood up to Elon and and basically forced Elon to buy and got an amazing deal for the Twitter shareholders. Whereas, you know, Elon was applying a lot of pressure at that time and Bret stood up to him in a way. And he's just a trusted neutral third party. Like, in crypto, this happened where There was this one guy who was this, like, meme poster,

14:26

but the whole community just trusted this guy because he had been in it for a long time. He had because he had been in it for a long time, he'd already gotten rich in crypto. So it didn't seem like he was trying to get rich off anybody or make a buck off anybody.

but the whole community just trusted this guy because he had been in it for a long time. He had because he had been in it for a long time, he'd already gotten rich in crypto. So it didn't seem like he was trying to get rich off anybody or make a buck off anybody.

14:38

He had a podcast where people heard him talk, it's this guy Cobie. And,

He had a podcast where people heard him talk, it's this guy Cobie. And,

14:42

he had a podcast where people heard him talk all the time. And so whenever somebody needed to make a deal in crypto, it was like a bet, like a ten million dollar bet, They would just wire the ten million dollars to Cobie as a trusted mutual third party. And I just thought that was kind of amazing. Like, this guy there's no contract. There's no nothing. It's just a social social reputation. And I think that's the Bret Taylor thing. Like, they brought him into this open AI thing because he has a social reputation.

he had a podcast where people heard him talk all the time. And so whenever somebody needed to make a deal in crypto, it was like a bet, like a ten million dollar bet, They would just wire the ten million dollars to Cobie as a trusted mutual third party. And I just thought that was kind of amazing. Like, this guy there's no contract. There's no nothing. It's just a social social reputation. And I think that's the Bret Taylor thing. Like, they brought him into this open AI thing because he has a social reputation.

15:04

People find him when they need somebody who's gonna be a

People find him when they need somebody who's gonna be a

15:08

you know, a voice of reason, a stable third party, a trusted neutral voice.

you know, a voice of reason, a stable third party, a trusted neutral voice.

15:12

And, that's that's just an interesting job to be done. So so, yeah, I think this guy's very fascinating.

And, that's that's just an interesting job to be done. So so, yeah, I think this guy's very fascinating.

15:17

My point is is to do the right thing is actually not terribly challenging, like, to be this Kobe guy where you're trusted. It's like, well, you just gotta follow through no matter what. To carefully craft a reputation, I think takes a lot of discipline, and I find that to be challenging. And I'm really fascinated by these guys who are able to do that. You have to have a lot of discipline. You can't, like, everything matters, whether it's your dress, your website. You just are into dressing well right now, and you're looking for example, You're like, see, that justifies

My point is is to do the right thing is actually not terribly challenging, like, to be this Kobe guy where you're trusted. It's like, well, you just gotta follow through no matter what. To carefully craft a reputation, I think takes a lot of discipline, and I find that to be challenging. And I'm really fascinated by these guys who are able to do that. You have to have a lot of discipline. You can't, like, everything matters, whether it's your dress, your website. You just are into dressing well right now, and you're looking for example, You're like, see, that justifies

15:47

my enthusiasm around this right now. Let me give you another example. So Josh Kushner oh, wait. Wait. Hold on. True or false.

my enthusiasm around this right now. Let me give you another example. So Josh Kushner oh, wait. Wait. Hold on. True or false.

15:54

You had decided you wanted to level up your style before you had this epiphany about Bret Taylor. Correct? Like, it re recently, in the last few months,

You had decided you wanted to level up your style before you had this epiphany about Bret Taylor. Correct? Like, it re recently, in the last few months,

16:03

somewhat.

somewhat.

16:03

I want to figure out how to become I wanna level up my life and dress is one ways one way to do that. What did Deion Sanders say? He said,

I want to figure out how to become I wanna level up my life and dress is one ways one way to do that. What did Deion Sanders say? He said,

16:12

dress good, look good, feel good, play good. That type of vibe.

dress good, look good, feel good, play good. That type of vibe.

16:17

Okay. Fair enough. Fair enough. Another example is Josh Kushner. So a lot of people know the Kushner because Jared Kushner was I don't even know what his role was in the Trump administration, but Josh Kushner is another guy who's really fascinating. He does a he has a similar vibe where he was twenty four or twenty five. He started,

Okay. Fair enough. Fair enough. Another example is Josh Kushner. So a lot of people know the Kushner because Jared Kushner was I don't even know what his role was in the Trump administration, but Josh Kushner is another guy who's really fascinating. He does a he has a similar vibe where he was twenty four or twenty five. He started,

16:33

Thrive Capital. I mean, he came from wealth. So it's not, like, coming from nothing. But he raised money from, I think, benchmark or general general catalyst, I think, in order to create this venture fund, invested in Instagram. A few years later, he started Oscar, which went on to become a multi billion dollar health tech, I think, health insurance business. He started,

Thrive Capital. I mean, he came from wealth. So it's not, like, coming from nothing. But he raised money from, I think, benchmark or general general catalyst, I think, in order to create this venture fund, invested in Instagram. A few years later, he started Oscar, which went on to become a multi billion dollar health tech, I think, health insurance business. He started,

16:53

What was the other one? It's not Compass. It's another it's a real estate investment platform

What was the other one? It's not Compass. It's another it's a real estate investment platform

16:57

that is a a fairly large company. And then throughout this, Open AI drama, as well as other stuff, he's been in the mix, and he's done a really good job of building up this reputation. If you go to Thrive, I think it's Thrive Capital dot com, their website, it says nothing. It literally just says Thrive Capital. Like, you can't like, you the guy, like but here's the thing is he does zero flexing, which in itself is the flex in in itself is, like, the reputation building.

that is a a fairly large company. And then throughout this, Open AI drama, as well as other stuff, he's been in the mix, and he's done a really good job of building up this reputation. If you go to Thrive, I think it's Thrive Capital dot com, their website, it says nothing. It literally just says Thrive Capital. Like, you can't like, you the guy, like but here's the thing is he does zero flexing, which in itself is the flex in in itself is, like, the reputation building.

17:22

Do you know what I mean? And I and I and I find it fascinating to figure out how are people shaping their image And are they being how deliberate are they being? Both of these guys' examples, I think they're very deliberate. Even if they even if they try to give the image of

Do you know what I mean? And I and I and I find it fascinating to figure out how are people shaping their image And are they being how deliberate are they being? Both of these guys' examples, I think they're very deliberate. Even if they even if they try to give the image of

17:36

they're not trying that in itself is trying. You know what I mean? Let me give you a different example. So a different guy, very successful, who has reinvented himself,

they're not trying that in itself is trying. You know what I mean? Let me give you a different example. So a different guy, very successful, who has reinvented himself,

17:45

And in my opinion,

And in my opinion,

17:46

this is, like,

this is, like,

17:48

doing money the right way. This is, like, what I want all my rich people to go do, not all.

doing money the right way. This is, like, what I want all my rich people to go do, not all.

17:54

If you're if you're just wired like a psychopath, you gotta go creep keep creating your elon musk, you gotta go keep creating the next big thing. Alright. Fair enough.

If you're if you're just wired like a psychopath, you gotta go creep keep creating your elon musk, you gotta go keep creating the next big thing. Alright. Fair enough.

18:03

But here's here's something I do like. So traditional money path is

But here's here's something I do like. So traditional money path is

18:08

in our world, you start a company,

in our world, you start a company,

18:10

You grind it out for seven, eight years, ten years, you sell it, you're rich.

You grind it out for seven, eight years, ten years, you sell it, you're rich.

18:15

You, take a year off, you travel,

You, take a year off, you travel,

18:17

You get interested in health. You want a health kick for a little bit. You,

You get interested in health. You want a health kick for a little bit. You,

18:23

you spend time with your kids, and then you're just like, okay. This is cool, but I I like this in, small doses. Alright. I guess I'll now start investing. I'm a VC, I think? The vest materializes on top of your chest, magically.

you spend time with your kids, and then you're just like, okay. This is cool, but I I like this in, small doses. Alright. I guess I'll now start investing. I'm a VC, I think? The vest materializes on top of your chest, magically.

18:36

And,

And,

18:37

you're, you're, like, should I be on the board of this company? Am I Bret Taylor? You, you're on boards. You're you're writing important checks into important

you're, you're, like, should I be on the board of this company? Am I Bret Taylor? You, you're on boards. You're you're writing important checks into important

18:46

groundbreaking companies,

groundbreaking companies,

18:47

and that's your life. And then you just do that life for a while, and then you you say things like my founders or one of our founders is doing this. Yeah. You start using the Royal We as if you're involved. Those companies, you know, you're

and that's your life. And then you just do that life for a while, and then you you say things like my founders or one of our founders is doing this. Yeah. You start using the Royal We as if you're involved. Those companies, you know, you're

18:59

your five year old, you're paying eighty two thousand dollars a year to send her to kindergarten in, San Francisco, and you you made a donation, and they there's a bench on the library with your name on it. Although, they kinda promised that the whole library to be named after you, but it's just a bench, and you're a little bit pissed off about that, but you don't wanna say anything. Let's not cause a scene.

your five year old, you're paying eighty two thousand dollars a year to send her to kindergarten in, San Francisco, and you you made a donation, and they there's a bench on the library with your name on it. Although, they kinda promised that the whole library to be named after you, but it's just a bench, and you're a little bit pissed off about that, but you don't wanna say anything. Let's not cause a scene.

19:14

And so you, you know, this is your life.

And so you, you know, this is your life.

19:16

And

And

19:17

Here's an alternative. Okay.

Here's an alternative. Okay.

19:20

You are TJ Parker. You know who TJ Parker is?

You are TJ Parker. You know who TJ Parker is?

19:24

No. Who's this? TJ Parker was the founder of Pillpack.

No. Who's this? TJ Parker was the founder of Pillpack.

19:27

And TJ Parker looked like he might be going down this path. He's he starts Pillpack, you know, he's gonna fucking democratized them pills or something. I don't know what the tagline was. It starts Pillpack and it's some sort of like, you know, I don't know, pharmaceutical farm online pharmacy type thing. Sells it to Amazon for a billion dollars.

And TJ Parker looked like he might be going down this path. He's he starts Pillpack, you know, he's gonna fucking democratized them pills or something. I don't know what the tagline was. It starts Pillpack and it's some sort of like, you know, I don't know, pharmaceutical farm online pharmacy type thing. Sells it to Amazon for a billion dollars.

19:45

Okay. Stage one complete.

Okay. Stage one complete.

19:48

Become a VC immediately.

Become a VC immediately.

19:50

Stage two complete, but then starts doing dope shit. So if you go to TJ Parker's website, you can see some of the dope she's doing. And he looks and he looks cool.

Stage two complete, but then starts doing dope shit. So if you go to TJ Parker's website, you can see some of the dope she's doing. And he looks and he looks cool.

19:59

Looks cool. First of all, looks more like Wim Hof, than he does Jamie Dimon. So you already know this guy's going in the health kick, you know, the right direction. He's out in nature. He's barefoot sometimes, like, he's doing that kind of thing. So check out this thing called the warehouse. If you're one of these people who's into dope cars, which I'm not, but but, you know, you you kind of are your into these, like, cool, you know, old fashioned cars and stuff like that, Boys. You need a place to store it. And a lot of people do the jay leno thing and they get like an elevator in their garage and they try to stack four cars in their garage, eight cars in their garage. It's it gets tough. So instead,

Looks cool. First of all, looks more like Wim Hof, than he does Jamie Dimon. So you already know this guy's going in the health kick, you know, the right direction. He's out in nature. He's barefoot sometimes, like, he's doing that kind of thing. So check out this thing called the warehouse. If you're one of these people who's into dope cars, which I'm not, but but, you know, you you kind of are your into these, like, cool, you know, old fashioned cars and stuff like that, Boys. You need a place to store it. And a lot of people do the jay leno thing and they get like an elevator in their garage and they try to stack four cars in their garage, eight cars in their garage. It's it gets tough. So instead,

20:30

they built a beautiful warehouse

they built a beautiful warehouse

20:33

to park and store your beautiful cars.

to park and store your beautiful cars.

20:36

And you could share it with other people, but they're like, cool. Guess what? You guys will all probably get along too. This is not just storage. So first, they were like, we're not just gonna store cars. You might have some wine. Guess what? Twenty five hundred wine cellar, temperature controlled, humidity controlled, beautiful wine cellar here too. So store your wine, store your cars,

And you could share it with other people, but they're like, cool. Guess what? You guys will all probably get along too. This is not just storage. So first, they were like, we're not just gonna store cars. You might have some wine. Guess what? Twenty five hundred wine cellar, temperature controlled, humidity controlled, beautiful wine cellar here too. So store your wine, store your cars,

20:55

And come hang out. Come hang out. We got a cigar bar. We got art displays. We'll watch the games together.

And come hang out. Come hang out. We got a cigar bar. We got art displays. We'll watch the games together.

21:02

And it's a car social club. So it's basically Soho House

And it's a car social club. So it's basically Soho House

21:06

for dudes with a little grease on their hands. And I love this idea. This is a really an idea, and the photos make it look so badass. I don't even like cars, and I saw these pictures. And I was just, like, I guess, like, hey. Drea, clear my calendar. I gotta go learn how an actual works. Like, I I wanna be a part of this just on seeing the photos. And so I think this is a brilliant idea. I think this could franchise and be across the country. I think you could have, you know, locations all all across the country for this. I think guys need community,

for dudes with a little grease on their hands. And I love this idea. This is a really an idea, and the photos make it look so badass. I don't even like cars, and I saw these pictures. And I was just, like, I guess, like, hey. Drea, clear my calendar. I gotta go learn how an actual works. Like, I I wanna be a part of this just on seeing the photos. And so I think this is a brilliant idea. I think this could franchise and be across the country. I think you could have, you know, locations all all across the country for this. I think guys need community,

21:38

friendships, male bonding,

friendships, male bonding,

21:40

And but they don't wanna, you know, it's like guys will start a podcast instead of do therapy.

And but they don't wanna, you know, it's like guys will start a podcast instead of do therapy.

21:45

Guys will join us, get a car hobby and drop, you know, three hundred thousand dollars on cars. And join a car club rather than, you know, go to go to men go to a men's group, and they will function as such. And so I think this is a brilliant idea

Guys will join us, get a car hobby and drop, you know, three hundred thousand dollars on cars. And join a car club rather than, you know, go to go to men go to a men's group, and they will function as such. And so I think this is a brilliant idea

21:58

that has

that has

22:00

National. Don't wait. International

National. Don't wait. International

22:03

consequences

consequences

22:03

if they wanna roll it out. Where is this? It looks like so they don't say the location exactly in Utah, because that's where this guy is. Also, classic move picking Utah, then here's some of the other projects that are he's working on. If you go to just tjparker.com,

if they wanna roll it out. Where is this? It looks like so they don't say the location exactly in Utah, because that's where this guy is. Also, classic move picking Utah, then here's some of the other projects that are he's working on. If you go to just tjparker.com,

22:17

backslash current hyphen projects. Alright. So here's what he's got going. He's producing a documentary.

backslash current hyphen projects. Alright. So here's what he's got going. He's producing a documentary.

22:23

Dope. Love that.

Dope. Love that.

22:24

On cars.

On cars.

22:26

Oh, yeah. He's got a company that just makes, like, really dope quality bags and gear for people who are, like, going to outdoors. And he's, like, look, Just we're gonna hold the quality bar. So he's got this company called Lazy Son. He's got a twelve acre farm that he owns. He's like, yeah, farming. And I do that shit too, a gentleman farmer, and then

Oh, yeah. He's got a company that just makes, like, really dope quality bags and gear for people who are, like, going to outdoors. And he's, like, look, Just we're gonna hold the quality bar. So he's got this company called Lazy Son. He's got a twelve acre farm that he owns. He's like, yeah, farming. And I do that shit too, a gentleman farmer, and then

22:43

I mean, this guy's doing it even better. He does this. He has a business that goes to children's hospitals

I mean, this guy's doing it even better. He does this. He has a business that goes to children's hospitals

22:48

and transforms them into, like, dope art galleries for the day. So that the kids have something awesome to to see. And he's like, you know, well, we can you can heal kids through through art, you know, like capture their imagination.

and transforms them into, like, dope art galleries for the day. So that the kids have something awesome to to see. And he's like, you know, well, we can you can heal kids through through art, you know, like capture their imagination.

22:59

Distract them from, you know, the the sort of the mundane. Like, you know, if you ever been in a hospital environment, it's like one of the worst environments,

Distract them from, you know, the the sort of the mundane. Like, you know, if you ever been in a hospital environment, it's like one of the worst environments,

23:06

but, yeah, does not pass the vibe check. And the fact that he's like, oh, yeah. We're gonna do these pop up art exhibits inside children's museums to to shift the vibe.

but, yeah, does not pass the vibe check. And the fact that he's like, oh, yeah. We're gonna do these pop up art exhibits inside children's museums to to shift the vibe.

23:14

I fuck with that. And so,

I fuck with that. And so,

23:16

these are this is a guy who is successful, but then

these are this is a guy who is successful, but then

23:21

used the money and the time to craft a dope life around the hobbies that he loves. He went the Joe Rogan path versus the Elon Musk. I need to work ninety five hours a week at just bigger,

used the money and the time to craft a dope life around the hobbies that he loves. He went the Joe Rogan path versus the Elon Musk. I need to work ninety five hours a week at just bigger,

23:33

better, more money, more fame, more power, more prestige, more everything.

better, more money, more fame, more power, more prestige, more everything.

23:38

More more suffering.

More more suffering.

23:39

And

And

23:40

I just fuck with the TJ Parker path more. Well, by the way, I'm not saying necessarily that I think the the Bret Taylor path is I I just I I guess, what I'm saying is I appreciate paths. I appreciate people who are who who do the damn thing. You know, like, I could get as much inspiration from an artist as I can a billionaire. You know, just people who just put their stake in the ground say, this is what I am and I'm doing it.

I just fuck with the TJ Parker path more. Well, by the way, I'm not saying necessarily that I think the the Bret Taylor path is I I just I I guess, what I'm saying is I appreciate paths. I appreciate people who are who who do the damn thing. You know, like, I could get as much inspiration from an artist as I can a billionaire. You know, just people who just put their stake in the ground say, this is what I am and I'm doing it.

24:03

Yeah. How much do you think this guy so they raised a hundred million dollars. They sold for a billion. Was he the only founder? I think there was two guys.

Yeah. How much do you think this guy so they raised a hundred million dollars. They sold for a billion. Was he the only founder? I think there was two guys.

24:10

Wow. Okay. Sick guy, right? This is amazing. By the way, one one of the root things that both of us really like to do that I don't think we really put a name on it, which is I am fascinated by. And if I could say, what is the number one thing I am looking for in life? It's like, what are you looking for? Are you looking for a partner or a project or a

Wow. Okay. Sick guy, right? This is amazing. By the way, one one of the root things that both of us really like to do that I don't think we really put a name on it, which is I am fascinated by. And if I could say, what is the number one thing I am looking for in life? It's like, what are you looking for? Are you looking for a partner or a project or a

24:27

a way to make a buck or way to get famous? No. No. No.

a way to make a buck or way to get famous? No. No. No.

24:31

I am searching long and hard

I am searching long and hard

24:33

for people who I think

for people who I think

24:36

are playing the right game the right way.

are playing the right game the right way.

24:38

So I'm interested in different blueprints of like, what are people doing with their time and their talent?

So I'm interested in different blueprints of like, what are people doing with their time and their talent?

24:44

Oh, Bryan Johnson said I'm gonna fucking donate my body to science while I'm alive. And he's trying to reverse age, which is like just a badass science experiment mixed with a bad ass, like, health kick and investment in himself mixed with just like, you know, picking a project that was

Oh, Bryan Johnson said I'm gonna fucking donate my body to science while I'm alive. And he's trying to reverse age, which is like just a badass science experiment mixed with a bad ass, like, health kick and investment in himself mixed with just like, you know, picking a project that was

25:00

not another business. And I think that's cool, but it's not for me. And I think what you described, you know, the Bret Taylor, where you you multiple companies, and you become a board member, and you become this respected luminary of Silicon Valley, and you're the CEO of a publicly traded company.

not another business. And I think that's cool, but it's not for me. And I think what you described, you know, the Bret Taylor, where you you multiple companies, and you become a board member, and you become this respected luminary of Silicon Valley, and you're the CEO of a publicly traded company.

25:15

Cool game. Definitely not for me. And, you know, you see some guys who are like,

Cool game. Definitely not for me. And, you know, you see some guys who are like,

25:21

I'm gonna,

I'm gonna,

25:22

tweet every day, and I'm gonna be super consistent, and I'm gonna do this. Not for me. But if you and I just look around and I see I'm I'm looking for people who are playing a beautiful game. And the sad thing is is very for me, it's very hard to point to somebody. And and I I can't give you I'm looking hard for this, and I can't name more than, like, two or three people whose game I really respect. I think, oh, they're they're doing a they have a great blueprint for what they're doing in life. And,

tweet every day, and I'm gonna be super consistent, and I'm gonna do this. Not for me. But if you and I just look around and I see I'm I'm looking for people who are playing a beautiful game. And the sad thing is is very for me, it's very hard to point to somebody. And and I I can't give you I'm looking hard for this, and I can't name more than, like, two or three people whose game I really respect. I think, oh, they're they're doing a they have a great blueprint for what they're doing in life. And,

25:48

I think that's the most important thing because once you have that blue blueprint for you, for you, for myself. Yeah. Like, you know, oh, I really like this person has architected their life. I like what they're working on. They seem to be really happy. They have a great mix of kinda like family and fun and challenge and whatever else.

I think that's the most important thing because once you have that blue blueprint for you, for you, for myself. Yeah. Like, you know, oh, I really like this person has architected their life. I like what they're working on. They seem to be really happy. They have a great mix of kinda like family and fun and challenge and whatever else.

26:05

And they're, you know, doing good in the world in their own way.

And they're, you know, doing good in the world in their own way.

26:08

And, you know, like,

And, you know, like,

26:10

I like I wanna see examples of people doing that really well. I think when you bring up Bret Taylor, you bring up TJ Parker, these are part of that that search that I have, that quest that I have, the thing I am most interested in right now. And I think that anybody, once you once you get past the kind of, like, your needs are fulfilled stage,

I like I wanna see examples of people doing that really well. I think when you bring up Bret Taylor, you bring up TJ Parker, these are part of that that search that I have, that quest that I have, the thing I am most interested in right now. And I think that anybody, once you once you get past the kind of, like, your needs are fulfilled stage,

26:28

like, you know, Instead of striving for fuck you money, you should strive for, like, what is the right game to be playing?

like, you know, Instead of striving for fuck you money, you should strive for, like, what is the right game to be playing?

26:34

What is a great way to use this, you know, this thing called life and, and and get inspiration from a bunch of people then sort of craft your own version of that. That's what I'm trying to do at least.

What is a great way to use this, you know, this thing called life and, and and get inspiration from a bunch of people then sort of craft your own version of that. That's what I'm trying to do at least.

26:44

No. Then that's that's exactly the point I was trying to make, which is whoever we talked about, I don't I don't necessarily want to emulate that. But I emulate the people who are making the life that they that they have chosen to make. And I consider that to be success. One thing that I've learned from hanging out with some of these people I admire

No. Then that's that's exactly the point I was trying to make, which is whoever we talked about, I don't I don't necessarily want to emulate that. But I emulate the people who are making the life that they that they have chosen to make. And I consider that to be success. One thing that I've learned from hanging out with some of these people I admire

27:01

is even though it looks amazing on the outside, everyone still has similar issues, whether it's family issues or pressure on this or that,

is even though it looks amazing on the outside, everyone still has similar issues, whether it's family issues or pressure on this or that,

27:09

And so I always like getting to know these people, like, Rob Dyrdek. I I've I've loved having him in on, and I've been able to talk to him once or twice, afterwards.

And so I always like getting to know these people, like, Rob Dyrdek. I I've I've loved having him in on, and I've been able to talk to him once or twice, afterwards.

27:17

It's like everyone shit still stinks once in a while though. And that always has given me a ton of confidence and actually made me happier. You know what I'm saying? Right. Right. Right. What do you wanna do? Alright. I'm a do a quick one. So this is called

It's like everyone shit still stinks once in a while though. And that always has given me a ton of confidence and actually made me happier. You know what I'm saying? Right. Right. Right. What do you wanna do? Alright. I'm a do a quick one. So this is called

27:30

the Dr. Dre question. And this is a question that is useful when you're a hiring So,

the Dr. Dre question. And this is a question that is useful when you're a hiring So,

27:36

I was watching this old ass Tim Ferris episode, where he interviewed this guy that I'd never even heard of Cal Fussman. You know this guy?

I was watching this old ass Tim Ferris episode, where he interviewed this guy that I'd never even heard of Cal Fussman. You know this guy?

27:44

Is he a journalist?

Is he a journalist?

27:46

He was kind of like a journalist. Are you, like, a writer?

He was kind of like a journalist. Are you, like, a writer?

27:49

But basically, he's like a man who lived a very interesting life. Like, he boxed Julio Chavez, and, like, he did, like, a bunch of interesting things during his life. And so, anyways, old episode, Tim Ferris, actually, it's a very good episode. And one of the things he talks about is,

But basically, he's like a man who lived a very interesting life. Like, he boxed Julio Chavez, and, like, he did, like, a bunch of interesting things during his life. And so, anyways, old episode, Tim Ferris, actually, it's a very good episode. And one of the things he talks about is,

28:02

so his his things, like, you know, the art of asking questions. And,

so his his things, like, you know, the art of asking questions. And,

28:05

you know, one thing I like you to study people's lives, another thing is I like to call. I'm a collector of questions.

you know, one thing I like you to study people's lives, another thing is I like to call. I'm a collector of questions.

28:12

A great question is, like, very valuable to me. So I was interested in this episode. And during it, they say,

A great question is, like, very valuable to me. So I was interested in this episode. And during it, they say,

28:18

there's a part where you can go, okay. You know, you've talked to yourself asking questions.

there's a part where you can go, okay. You know, you've talked to yourself asking questions.

28:22

What's, you know, who who have you helped, you know, who's come to you for help with asking questions? He he describes a a a set of founders.

What's, you know, who who have you helped, you know, who's come to you for help with asking questions? He he describes a a a set of founders.

28:29

And they said,

And they said,

28:30

they said, you know, we have this problem with our company.

they said, you know, we have this problem with our company.

28:33

We are super passionate about our business,

We are super passionate about our business,

28:36

but when we're hiring, we don't know what to add. We're, like, kind of hiring the wrong people because just can't seem to find people that are as passionate about our business as we are. And, like, on one hand, we could say, maybe just nobody's gonna be as passionate about our own business as we are. But we just want people at least close to it. Right? Like, people just have a lot of passion. We don't know how to filter for that because if you ask somebody to be passionate, they say yes. So what do we do? And he goes, he goes, oh, that's easy. Just ask them the Dr. Dre question.

but when we're hiring, we don't know what to add. We're, like, kind of hiring the wrong people because just can't seem to find people that are as passionate about our business as we are. And, like, on one hand, we could say, maybe just nobody's gonna be as passionate about our own business as we are. But we just want people at least close to it. Right? Like, people just have a lot of passion. We don't know how to filter for that because if you ask somebody to be passionate, they say yes. So what do we do? And he goes, he goes, oh, that's easy. Just ask them the Dr. Dre question.

29:03

And he goes, he goes, here's the story. He goes, I was interviewing Dr. Dre?

And he goes, he goes, here's the story. He goes, I was interviewing Dr. Dre?

29:07

When he was, like, a journalist. And he's, like, I said to him,

When he was, like, a journalist. And he's, like, I said to him,

29:10

what's hey, Dray,

what's hey, Dray,

29:13

doc. What's the longest? That you've gone.

doc. What's the longest? That you've gone.

29:16

It was the longest that you've gone on on a project without sleeping.

It was the longest that you've gone on on a project without sleeping.

29:21

And he goes, oh, man. When I'm really into something I care about, I'm in the zone don't even think about sleep. I forget to sleep. I'll just keep going until it's done or till I, you know, pass out. It could be seventy two hours.

And he goes, oh, man. When I'm really into something I care about, I'm in the zone don't even think about sleep. I forget to sleep. I'll just keep going until it's done or till I, you know, pass out. It could be seventy two hours.

29:30

And he goes,

And he goes,

29:32

So I thought I took that idea. Seventy two hours. He goes, just ask that ask the person this. What's the longest you've ever gone on a project you were passionate about without

So I thought I took that idea. Seventy two hours. He goes, just ask that ask the person this. What's the longest you've ever gone on a project you were passionate about without

29:41

And their answer will tell you a lot. Either they'll struggle to even come up with a number because they don't they've actually had an obsession.

And their answer will tell you a lot. Either they'll struggle to even come up with a number because they don't they've actually had an obsession.

29:49

A project they're so passionate about that they kind of became a degenerate. They let other parts of their life go, like sleeping and eating and talking to people and answering the phone. They just got completely lost in it.

A project they're so passionate about that they kind of became a degenerate. They let other parts of their life go, like sleeping and eating and talking to people and answering the phone. They just got completely lost in it.

29:59

Either that will be unfamiliar to them or it'll be familiar to them, and you'll be able to tell that right away. So that's a fork in the road. And he goes,

Either that will be unfamiliar to them or it'll be familiar to them, and you'll be able to tell that right away. So that's a fork in the road. And he goes,

30:07

and then it'll tell you a lot about the person. If they say, you know what? I get eight hours sleep every night because that's function best when I'm like that. And I'm fully charged. And you'll know, okay.

and then it'll tell you a lot about the person. If they say, you know what? I get eight hours sleep every night because that's function best when I'm like that. And I'm fully charged. And you'll know, okay.

30:17

You might not be the right person for this. You might be right. You know, that's what I want as my CFO.

You might not be the right person for this. You might be right. You know, that's what I want as my CFO.

30:21

But it might not be who I want as my, you know, head of product right hand man during, you know, we're all over figuring out this project from scratch.

But it might not be who I want as my, you know, head of product right hand man during, you know, we're all over figuring out this project from scratch.

30:28

And so,

And so,

30:29

The Dr. Dre question I thought is a wonderful little thing I'm stealing. A question I've collected

The Dr. Dre question I thought is a wonderful little thing I'm stealing. A question I've collected

30:36

in terms of being able to find the people that

in terms of being able to find the people that

30:39

have that same streak of obsession

have that same streak of obsession

30:41

and degeneracy

and degeneracy

30:43

that

that

30:44

is, like, if you have that, it's a very high likelihood that we can work together, or we get a What's your answer? What's your answer?

is, like, if you have that, it's a very high likelihood that we can work together, or we get a What's your answer? What's your answer?

30:51

Forty eight hours would be would be mine. I've never done seventy two, not even close, but forty eight hours for sure. Multiple times.

Forty eight hours would be would be mine. I've never done seventy two, not even close, but forty eight hours for sure. Multiple times.

30:57

The funny thing is it's on really stupid stuff. Like, I basically did that with that All In video the other day.

The funny thing is it's on really stupid stuff. Like, I basically did that with that All In video the other day.

31:03

Like, I was up all night, basically editing it. And then I because I was like, I just wanna ship this. I wanna finish this. And I also don't wanna work on this for more than, like, I gave myself a day to do this. I'm just gonna work nonstop for twenty four hours on this. And I was like, that day I was a bad dad. I was a bad husband. I was bad at fitness. I was bad at sleep. I was bad at eating.

Like, I was up all night, basically editing it. And then I because I was like, I just wanna ship this. I wanna finish this. And I also don't wanna work on this for more than, like, I gave myself a day to do this. I'm just gonna work nonstop for twenty four hours on this. And I was like, that day I was a bad dad. I was a bad husband. I was bad at fitness. I was bad at sleep. I was bad at eating.

31:22

But I was fucking amazing at that video. And, like, that's happened to me many times in my life. And when I was, like, when we were doing our first startup, I remember many times me and my buddy, Trevor, we would stay up Trevor would keep going. Trevor's answer would be more like seventy two hours, but, like, we would stay up. We'd be, like, we would see a cool

But I was fucking amazing at that video. And, like, that's happened to me many times in my life. And when I was, like, when we were doing our first startup, I remember many times me and my buddy, Trevor, we would stay up Trevor would keep going. Trevor's answer would be more like seventy two hours, but, like, we would stay up. We'd be, like, we would see a cool

31:39

commercial

commercial

31:39

I'd be like, can we recreate that?

I'd be like, can we recreate that?

31:42

It's like, I don't know, download Adobe. Let's find a cracked version of Adobe on, Napster and, like, you know, download this shit. And then we'd be like, okay. Adobe Fireworks is a way that you can animate something. And we would sit there and try to learn it watching tutorials

It's like, I don't know, download Adobe. Let's find a cracked version of Adobe on, Napster and, like, you know, download this shit. And then we'd be like, okay. Adobe Fireworks is a way that you can animate something. And we would sit there and try to learn it watching tutorials

31:56

And we were just trying to get better at it. And then, like, I would pass out and go to sleep on after the storytelling part was done, and Trevor would stay up and he would learn, like, he taught himself Photoshop and

And we were just trying to get better at it. And then, like, I would pass out and go to sleep on after the storytelling part was done, and Trevor would stay up and he would learn, like, he taught himself Photoshop and

32:06

After Effects and all these things, but he didn't teach himself in years. He taught himself on, like,

After Effects and all these things, but he didn't teach himself in years. He taught himself on, like,

32:12

four projects that were just like these, like, seventy two hour binges. And he just knew how to do those tools after that. And, like, now his whole career is like that. But at the time, it was unnecessary. At the time, we weren't getting paid for at the time, the things we made weren't even that good. They were still, like, you know, kinda janky,

four projects that were just like these, like, seventy two hour binges. And he just knew how to do those tools after that. And, like, now his whole career is like that. But at the time, it was unnecessary. At the time, we weren't getting paid for at the time, the things we made weren't even that good. They were still, like, you know, kinda janky,

32:28

but

but

32:29

it doesn't matter. It's it's seventy two hours, three nights. Is that three nights?

it doesn't matter. It's it's seventy two hours, three nights. Is that three nights?

32:34

Think you I would count seventy two hours as you you basically,

Think you I would count seventy two hours as you you basically,

32:38

you wake up, you work, you skip that first night of sleep, you work through the next day, you basically skip the next night or you get a couple hours the next night and you wake up and you and you finish the next day?

you wake up, you work, you skip that first night of sleep, you work through the next day, you basically skip the next night or you get a couple hours the next night and you wake up and you and you finish the next day?

32:49

That's insane. I mean, I've I've done,

That's insane. I mean, I've I've done,

32:51

overnight

overnight

32:52

stuff a bunch of times. An all nighter, right? Yeah. An all nighter and then all day that next day. But, like, usually, it's like, I've I've been at the office and I'll sleep on the couch in the office for, like, from, like, four to eight or something like that. So it's really hard to go. It's hard to do overnight and then keep going the next day. That's that's challenging. Maybe it'll be, like, three hours. I've done overnight stuff, a bunch of time, but it's hard to go more than that. Let's say you had, like, a New Year's Eve party. It was gonna get a little crazy. And you have this friend and you're like, okay. I hope this is not too crazy for my friend. And if you just asked him, the the version of the Dr. Dre questions, it's like, hey, have you, have have you ever blacked out when you drink?

stuff a bunch of times. An all nighter, right? Yeah. An all nighter and then all day that next day. But, like, usually, it's like, I've I've been at the office and I'll sleep on the couch in the office for, like, from, like, four to eight or something like that. So it's really hard to go. It's hard to do overnight and then keep going the next day. That's that's challenging. Maybe it'll be, like, three hours. I've done overnight stuff, a bunch of time, but it's hard to go more than that. Let's say you had, like, a New Year's Eve party. It was gonna get a little crazy. And you have this friend and you're like, okay. I hope this is not too crazy for my friend. And if you just asked him, the the version of the Dr. Dre questions, it's like, hey, have you, have have you ever blacked out when you drink?

33:28

And if they're, like, no or one time, it's like, you should probably hang back from this party. But if they're, like, Oh, like, dude, a embarrassing number of times, then

And if they're, like, no or one time, it's like, you should probably hang back from this party. But if they're, like, Oh, like, dude, a embarrassing number of times, then

33:39

I can't count the number of times we'll be talking about, like, you know, it's it happens. Like, you know, there was a phase of my life. It happened a lot, and now it happens less. It's like, okay. You should come to this party. You'll have a good time. Right? Like, there's a version of the Dr. Dre question for, like, partying. There's a version of the Dr. Dre question for, you know, like, for parenting. There's a version of the Dr. Dre question for like...

I can't count the number of times we'll be talking about, like, you know, it's it happens. Like, you know, there was a phase of my life. It happened a lot, and now it happens less. It's like, okay. You should come to this party. You'll have a good time. Right? Like, there's a version of the Dr. Dre question for, like, partying. There's a version of the Dr. Dre question for, you know, like, for parenting. There's a version of the Dr. Dre question for like...

33:58

I know a version of the question for thing is like, what's the grossest thing your kid's ever done?

I know a version of the question for thing is like, what's the grossest thing your kid's ever done?

34:02

And if they're like, oh, where where do I start? When they lick the urinal? When they, you know, at the airport, decided to, like, roll around on the ground. You know, there's, like, a constant stream

And if they're like, oh, where where do I start? When they lick the urinal? When they, you know, at the airport, decided to, like, roll around on the ground. You know, there's, like, a constant stream

34:12

of, like, fiascos that I'm oh, were they pooped in my bare hand? You know, because I couldn't find the diaper in time. Like, yeah. These things

of, like, fiascos that I'm oh, were they pooped in my bare hand? You know, because I couldn't find the diaper in time. Like, yeah. These things

34:19

this is like, I'm a I'm a seasoned parent. I've been through the wars of parenting. You know? Like, you could tell, like, kind of a first time parent, first, second time parent based on the number of stories they have. In college, when I was a degenerate, my friends and I used to say, what's the best way to to get through a blackout and manage it effectively,

this is like, I'm a I'm a seasoned parent. I've been through the wars of parenting. You know? Like, you could tell, like, kind of a first time parent, first, second time parent based on the number of stories they have. In college, when I was a degenerate, my friends and I used to say, what's the best way to to get through a blackout and manage it effectively,

34:36

practice.

practice.

34:37

We would practice all

We would practice all

34:39

the

the

34:40

time.

time.

34:41

It

It

34:42

was

was

34:43

the most experience. Alright. We wanna do another one. Yeah. Yeah. I got another one. Okay. So we've talked about one chart businesses before. And this is the idea that

the most experience. Alright. We wanna do another one. Yeah. Yeah. I got another one. Okay. So we've talked about one chart businesses before. And this is the idea that

34:53

Like,

Like,

34:54

you could be the midwit in the Midwit meme where you gotta explain and analyze and give you ten reasons why might be a good idea. The pros and the cons, and you're overanalyzing

you could be the midwit in the Midwit meme where you gotta explain and analyze and give you ten reasons why might be a good idea. The pros and the cons, and you're overanalyzing

35:04

it, or you could just be the badass. At the badass, the Jedi, it just puts the one chart up and says, This is why I'm doing what I'm doing. The first example we gave of this was,

it, or you could just be the badass. At the badass, the Jedi, it just puts the one chart up and says, This is why I'm doing what I'm doing. The first example we gave of this was,

35:15

what's it called? When you don't get buried, you, cremation.

what's it called? When you don't get buried, you, cremation.

35:19

Cremation. It was like a chart of percentage of funerals that are, people being cremated choosing to be cremated, and it went from ten percent to over fifty percent.

Cremation. It was like a chart of percentage of funerals that are, people being cremated choosing to be cremated, and it went from ten percent to over fifty percent.

35:28

And the guy who sent us the the pitch deck was like, yeah, we make cremation easy, but, like,

And the guy who sent us the the pitch deck was like, yeah, we make cremation easy, but, like,

35:32

this one chart is the reason for our business existence. This is our business plan. We are gonna ride this wave.

this one chart is the reason for our business existence. This is our business plan. We are gonna ride this wave.

35:39

You've talked about how, Jeff Bezos did that about the internet. Yeah. I'm why do you quit the Internet finance to start an internet company? Internet was growing twenty three thousand percent a year or something like that. He's like nothing grows that fast except for bacteria to petri dish. So I'm gonna go surf that wave. Yeah. That mean, there's the internet. There's there's mobile phones, you know, like, there's those big ones, but cremation was a smaller one that it wasn't as obvious. And what are you saying is the other one? So there's a new one chart I saw I saw yesterday. That is not as strong as those, but is is legit. And it's the it's the growth in homeschooling.

You've talked about how, Jeff Bezos did that about the internet. Yeah. I'm why do you quit the Internet finance to start an internet company? Internet was growing twenty three thousand percent a year or something like that. He's like nothing grows that fast except for bacteria to petri dish. So I'm gonna go surf that wave. Yeah. That mean, there's the internet. There's there's mobile phones, you know, like, there's those big ones, but cremation was a smaller one that it wasn't as obvious. And what are you saying is the other one? So there's a new one chart I saw I saw yesterday. That is not as strong as those, but is is legit. And it's the it's the growth in homeschooling.

36:12

And so, we kinda knew when COVID happened that there was, like, a bunch of, you know, people created, like, little homeschools or whatever. You needed to teach your kids. The schools were closed. What are you gonna do? But it's actually sustained. So if it's now the twenty twenty three data is out and homeschooling has grown, I think, like, forty or fifty percent a year.

And so, we kinda knew when COVID happened that there was, like, a bunch of, you know, people created, like, little homeschools or whatever. You needed to teach your kids. The schools were closed. What are you gonna do? But it's actually sustained. So if it's now the twenty twenty three data is out and homeschooling has grown, I think, like, forty or fifty percent a year.

36:31

Year over year for three straight years. Like, that's pretty aggressive. And, like, public schooling is, like, growing at, like, you know, whatever. No percent, three percent.

Year over year for three straight years. Like, that's pretty aggressive. And, like, public schooling is, like, growing at, like, you know, whatever. No percent, three percent.

36:39

Private schooling is, like, seven percent. And then homeschooling is forty to fifty percent every year compounded for three years. And, like, I don't know if that's gonna continue or not, but Let's assume that that it that it is or that it might be.

Private schooling is, like, seven percent. And then homeschooling is forty to fifty percent every year compounded for three years. And, like, I don't know if that's gonna continue or not, but Let's assume that that it that it is or that it might be.

36:52

That being said a whole bunch of businesses that were, like, not really that viable. We're, like, too niche are now

That being said a whole bunch of businesses that were, like, not really that viable. We're, like, too niche are now

36:58

Perfectly niche. And so there's, like, you know, this trend of,

Perfectly niche. And so there's, like, you know, this trend of,

37:04

of, of, like, micro schools. So Outschool, I think, is, like, grown, like, crazy.

of, of, like, micro schools. So Outschool, I think, is, like, grown, like, crazy.

37:08

Yeah. Is is a micro school considered homeschooling?

Yeah. Is is a micro school considered homeschooling?

37:11

So there's homeschooling, traditional homeschooling,

So there's homeschooling, traditional homeschooling,

37:14

like,

like,

37:16

Jenny's at home. I'm just gonna teach her myself. We're gonna print out worksheets and she's gonna do them and whatever. I'm I'm the teacher. Then there's micro schools, which was like,

Jenny's at home. I'm just gonna teach her myself. We're gonna print out worksheets and she's gonna do them and whatever. I'm I'm the teacher. Then there's micro schools, which was like,

37:25

For a variety of reasons, I don't want my kid to go to school. For some people, that was COVID. For some people, it's school shootings. For some people,

For a variety of reasons, I don't want my kid to go to school. For some people, that was COVID. For some people, it's school shootings. For some people,

37:31

they don't like the quality of the instruction. For some people, it's the social. They're worried about, like, social peer pressure and, like, you know, kid bullying and things like that. A whole bunch of reasons why people might wanna, like, take

they don't like the quality of the instruction. For some people, it's the social. They're worried about, like, social peer pressure and, like, you know, kid bullying and things like that. A whole bunch of reasons why people might wanna, like, take

37:42

Take the kid out of traditional schools. And so a micro school is you hire six

Take the kid out of traditional schools. And so a micro school is you hire six

37:47

six families get together. And they basically say, hey, for the cost of private school, we can actually just have, like, a literal private school. We can have our own pod here. Like, a a hired teacher.

six families get together. And they basically say, hey, for the cost of private school, we can actually just have, like, a literal private school. We can have our own pod here. Like, a a hired teacher.

37:58

A hired gun teacher that teacher makes double what they make in a public school. So, like, oh, instead of making whatever, fifty thousand dollars a year, you make a hundred thousand dollars a year

A hired gun teacher that teacher makes double what they make in a public school. So, like, oh, instead of making whatever, fifty thousand dollars a year, you make a hundred thousand dollars a year

38:06

so we'll get the we'll get a great teacher. We'll pay them extremely well. They only have six kids to worry about. They can get super invested in them. The teacher student ratio is gonna be really, really good. One teacher to twenty five kids in a class. There's gonna be one teacher to six. They're gonna make they're gonna have friends and socialize. So it's not like homeschooling. Like, they still get the socializing aspect of it.

so we'll get the we'll get a great teacher. We'll pay them extremely well. They only have six kids to worry about. They can get super invested in them. The teacher student ratio is gonna be really, really good. One teacher to twenty five kids in a class. There's gonna be one teacher to six. They're gonna make they're gonna have friends and socialize. So it's not like homeschooling. Like, they still get the socializing aspect of it.

38:25

And,

And,

38:26

I'm in the same age, children. They're, like, kind of, like, in a, yeah, it's usually maybe, like, a little broader range, like, it might be, like, a year and a half window or something like that. Two years window maybe. And there'll also be kind of an indoor outdoor component. So, like, sometimes they have a dedicated facility. Sometimes it's, like, our backyard or they rotate through the parents' backyards or whatever.

I'm in the same age, children. They're, like, kind of, like, in a, yeah, it's usually maybe, like, a little broader range, like, it might be, like, a year and a half window or something like that. Two years window maybe. And there'll also be kind of an indoor outdoor component. So, like, sometimes they have a dedicated facility. Sometimes it's, like, our backyard or they rotate through the parents' backyards or whatever.

38:45

Sometimes it's a mix of indoor and then they go for, like, a long walk or a hike or playground or whatever. Like, teacher takes them indoor and outdoors. They get better mixed than, like,

Sometimes it's a mix of indoor and then they go for, like, a long walk or a hike or playground or whatever. Like, teacher takes them indoor and outdoors. They get better mixed than, like,

38:53

sitting at a desk all day.

sitting at a desk all day.

38:56

And this makes all the sense of the world to me. Like, I I'm actually super interested in doing this. I think this is actually a pretty, pretty dope idea. And then there's a business called Primer that, Ryan Delk started You're you're familiar with Ryan Delk Primer? Yeah. Ryan Ryan's cool. I like Ryan a lot, but I his company that he started pre COVID, it this was that company. Right? It was it was homeschooled. I think they pivoted. They started with more of that traditional homeschool. Like, what do you do if you're if you're actually at home? And then now it's pivoted in the last year to

And this makes all the sense of the world to me. Like, I I'm actually super interested in doing this. I think this is actually a pretty, pretty dope idea. And then there's a business called Primer that, Ryan Delk started You're you're familiar with Ryan Delk Primer? Yeah. Ryan Ryan's cool. I like Ryan a lot, but I his company that he started pre COVID, it this was that company. Right? It was it was homeschooled. I think they pivoted. They started with more of that traditional homeschool. Like, what do you do if you're if you're actually at home? And then now it's pivoted in the last year to

39:25

I think it's pivoted,

I think it's pivoted,

39:26

to my these micro schools. And it's basically like an operating system. It's like Hey, if you're a teacher, push this button, it's like Stripe Atlas. Like, you could spin up your micro school. It'll be compliant with your state's regulations. You'll be able to accept all the school's choice vouchers. So that's the other one chart in this is that

to my these micro schools. And it's basically like an operating system. It's like Hey, if you're a teacher, push this button, it's like Stripe Atlas. Like, you could spin up your micro school. It'll be compliant with your state's regulations. You'll be able to accept all the school's choice vouchers. So that's the other one chart in this is that

39:41

the number of, like, I don't know this space very well, so I might get this slightly wrong, but

the number of, like, I don't know this space very well, so I might get this slightly wrong, but

39:46

Apparently, there's like a school's choice angle where, like, as a parent, you get, like, a ten thousand dollar voucher, and you get to go shop around to figure out what's school is the most worthy of getting your tuition. So this

Apparently, there's like a school's choice angle where, like, as a parent, you get, like, a ten thousand dollar voucher, and you get to go shop around to figure out what's school is the most worthy of getting your tuition. So this

39:57

the government, instead of just paying the public school, pays the family. The family shops around with that voucher, It picks the school that's doing the best or that sells themself the best in order to send their kid there. And so the schools have to kinda earn all the federal funding or state funding that they're getting from from the government.

the government, instead of just paying the public school, pays the family. The family shops around with that voucher, It picks the school that's doing the best or that sells themself the best in order to send their kid there. And so the schools have to kinda earn all the federal funding or state funding that they're getting from from the government.

40:14

Makes a lot of sense. So now that thing is on the rise. Like the number of states that do this voucher program has gone up and up and up like crazy. And there's now thousands of, you know, whatever, you know,

Makes a lot of sense. So now that thing is on the rise. Like the number of states that do this voucher program has gone up and up and up like crazy. And there's now thousands of, you know, whatever, you know,

40:25

these vouchers that are very high ticket vouchers. So if you build a successful school, you can attract these vouchers. You could basically get a bunch of revenue that the government has given the families to pay you. And so what Primer does is they're like, alright.

these vouchers that are very high ticket vouchers. So if you build a successful school, you can attract these vouchers. You could basically get a bunch of revenue that the government has given the families to pay you. And so what Primer does is they're like, alright.

40:37

Spin up a school, be compliant,

Spin up a school, be compliant,

40:40

accept vouchers, and have, like, your website, have all that shit done for you, your back end. Parents, here's a parent portal. Students here's a student portal. We are the operating system for micro schools. I think they have, like, three micro schools now. They're trying to get to, like, six, and then they're gonna get to, like, eighteen. And, you know, each of these micro schools basically generates, like, I don't know,

accept vouchers, and have, like, your website, have all that shit done for you, your back end. Parents, here's a parent portal. Students here's a student portal. We are the operating system for micro schools. I think they have, like, three micro schools now. They're trying to get to, like, six, and then they're gonna get to, like, eighteen. And, you know, each of these micro schools basically generates, like, I don't know,

40:58

75k of profit for the the owner right now or could become a 100k of profit for the micro school owner after you pay the teacher. So let's say you you might if you're the teacher and you do this, You might be able to make 75 to a 100k on the teacher wage plus another 75 to a 100k for your little franchise.

75k of profit for the the owner right now or could become a 100k of profit for the micro school owner after you pay the teacher. So let's say you you might if you're the teacher and you do this, You might be able to make 75 to a 100k on the teacher wage plus another 75 to a 100k for your little franchise.

41:16

School. You're the the little chipotle that you built here. And so I think this is kind of a cool trend. And I'm I don't know if their company is gonna be the the winner or, like, what's the right wedge to attack gear?

School. You're the the little chipotle that you built here. And so I think this is kind of a cool trend. And I'm I don't know if their company is gonna be the the winner or, like, what's the right wedge to attack gear?

41:27

Like, I would invest in this. Yeah. I was gonna ask, is this... The team is too legit. The price is gonna be too high. Already raised a bunch of money because they've been going at this for years. And he's very, like, well connected Silicon Valley. I don't even know the price, but I already know it's too high for But I think this idea is actually really great and highly investable because of where the the puck is going.

Like, I would invest in this. Yeah. I was gonna ask, is this... The team is too legit. The price is gonna be too high. Already raised a bunch of money because they've been going at this for years. And he's very, like, well connected Silicon Valley. I don't even know the price, but I already know it's too high for But I think this idea is actually really great and highly investable because of where the the puck is going.

41:46

Would you send are you gonna your your kids are gonna be close to school age? Are you gonna consider this? Yeah. I definitely wanna consider this.

Would you send are you gonna your your kids are gonna be close to school age? Are you gonna consider this? Yeah. I definitely wanna consider this.

41:53

I wanna either make my own pod or find a a school or a pod around here. Like, my daughter's about to go to to school

I wanna either make my own pod or find a a school or a pod around here. Like, my daughter's about to go to to school

42:01

and,

and,

42:02

or she goes to, like, a preschool right now. A couple, you know, two days a week for three hours or just to, like, get acclimated.

or she goes to, like, a preschool right now. A couple, you know, two days a week for three hours or just to, like, get acclimated.

42:09

And,

And,

42:11

you know, it's kind of underwhelming when you go because you're like, oh,

you know, it's kind of underwhelming when you go because you're like, oh,

42:15

this is, like,

this is, like,

42:16

be like, you know, you can pick up the toy and be like, this is from nineteen eighty four. Like, is there new stuff anywhere here? Or, like, you know, She that t one teacher is supposed to manage all of them. Like, that's tough. Right? You know, like, ten to one teacher student teacher ratio, that sounds really high.

be like, you know, you can pick up the toy and be like, this is from nineteen eighty four. Like, is there new stuff anywhere here? Or, like, you know, She that t one teacher is supposed to manage all of them. Like, that's tough. Right? You know, like, ten to one teacher student teacher ratio, that sounds really high.

42:33

I guess I could go shop around and try to figure this out.

I guess I could go shop around and try to figure this out.

42:36

But I I don't know. I I'm I'm willing to be sold by a service like this. I I'm ready, and I think a lot of people will be. Yeah. I'm I'm well so I went to private school almost my whole life. In Saint Louis, you go to private school. And private school sounds a lot fancier than I'm describing, but my grade school was, like, eight hundred dollars a year. And then I think my high school when I it was, like, ten grand a year. Nowadays, I met, like, for a lot of private high schools are, like, fifty thousand, which is crazy. Mine was nothing like that. But what I my favorite part about it was that the teachers could do things to me that public school teachers couldn't. Whoa.

But I I don't know. I I'm I'm willing to be sold by a service like this. I I'm ready, and I think a lot of people will be. Yeah. I'm I'm well so I went to private school almost my whole life. In Saint Louis, you go to private school. And private school sounds a lot fancier than I'm describing, but my grade school was, like, eight hundred dollars a year. And then I think my high school when I it was, like, ten grand a year. Nowadays, I met, like, for a lot of private high schools are, like, fifty thousand, which is crazy. Mine was nothing like that. But what I my favorite part about it was that the teachers could do things to me that public school teachers couldn't. Whoa.

43:08

Yeah. Sounds that sounds that sounds weird. When I but when I was they would touch me in a great way, meaning

Yeah. Sounds that sounds that sounds weird. When I but when I was they would touch me in a great way, meaning

43:16

when I was being an ass I remember one teacher. I was in the hallway, and I I was being rude. And he kinda pushed me against a locker. And he's like, what the fuck is your problem? And he, like, grabbed me by the collar. And I had a little bit of fear. And I remember thinking, alright. You I if I I gotta act up, otherwise, there's gonna be consequences. Whereas my mother, was, was a public school teacher, and she mostly worked with handicapped kids. And there'd be times where, like, the kids would, like, literally shit themselves. And she's, like, I I can't go to the bathroom with you. Yeah. I'm not allowed. And I remember, like, the difference in in how much they could, like, care and, like, where that line was, and it and it made a big difference to me. So with the private school that was allowed or this teacher cross the line and it happened. Because sounds like that problem would be allowed to, like, grab a kid by the caller, shove him in the locker and be like, hey.

when I was being an ass I remember one teacher. I was in the hallway, and I I was being rude. And he kinda pushed me against a locker. And he's like, what the fuck is your problem? And he, like, grabbed me by the collar. And I had a little bit of fear. And I remember thinking, alright. You I if I I gotta act up, otherwise, there's gonna be consequences. Whereas my mother, was, was a public school teacher, and she mostly worked with handicapped kids. And there'd be times where, like, the kids would, like, literally shit themselves. And she's, like, I I can't go to the bathroom with you. Yeah. I'm not allowed. And I remember, like, the difference in in how much they could, like, care and, like, where that line was, and it and it made a big difference to me. So with the private school that was allowed or this teacher cross the line and it happened. Because sounds like that problem would be allowed to, like, grab a kid by the caller, shove him in the locker and be like, hey.

43:59

Get your shit together.

Get your shit together.

44:01

The way that I'm describing it's a little bit more serious than it actually was, but it was just like, I remember I was doing something stupid in in the in the hallway, and and the teachers got in my face and kinda just, like, not, like, aggressively. Just kinda push me. And it's like, what the hell is your problem? Right. Like, that type of thing. And, like, there was other times where, like, I got in trouble at home, and, like, I had to, like, I had to go to the the teacher in private school and tell them what what was up. And they're like, alright. We'll help you out. Like, I just I remember that the line was different as to what and I also, by the way, in high school, I went to an all boys school, which I freaking love. All boys schools are awesome because there's, like, I remember being in ninth grade and, like, the captain of the football team could also be in a play. And, like, I remember, like, when kids came out as being gay, like, at first, you're like, oh, we're gonna tease him, and it's like,

The way that I'm describing it's a little bit more serious than it actually was, but it was just like, I remember I was doing something stupid in in the in the hallway, and and the teachers got in my face and kinda just, like, not, like, aggressively. Just kinda push me. And it's like, what the hell is your problem? Right. Like, that type of thing. And, like, there was other times where, like, I got in trouble at home, and, like, I had to, like, I had to go to the the teacher in private school and tell them what what was up. And they're like, alright. We'll help you out. Like, I just I remember that the line was different as to what and I also, by the way, in high school, I went to an all boys school, which I freaking love. All boys schools are awesome because there's, like, I remember being in ninth grade and, like, the captain of the football team could also be in a play. And, like, I remember, like, when kids came out as being gay, like, at first, you're like, oh, we're gonna tease him, and it's like,

44:44

no. We are not here to impress a girl. Like, we can all be homies and buddies. Like, there was there wasn't as much of a cool kid club. Anyway, I loved all-boys schools. But I remember in the private school, they could just do things that my public teacher mother couldn't do even though I felt it was incredibly necessary.

no. We are not here to impress a girl. Like, we can all be homies and buddies. Like, there was there wasn't as much of a cool kid club. Anyway, I loved all-boys schools. But I remember in the private school, they could just do things that my public teacher mother couldn't do even though I felt it was incredibly necessary.

45:00

And just the rules are different. And I really appreciate that that private school environment. So we're debating at our home even though we've got plenty of time of what we're gonna do with our kids.

And just the rules are different. And I really appreciate that that private school environment. So we're debating at our home even though we've got plenty of time of what we're gonna do with our kids.

45:09

I'm a private school, or I would totally absolutely do one of these micro schools. I think this is awesome. The the only downside is, like, are you are you gonna be a weirdo? You know what I mean?

I'm a private school, or I would totally absolutely do one of these micro schools. I think this is awesome. The the only downside is, like, are you are you gonna be a weirdo? You know what I mean?

45:19

That is like my biggest fear, which is are you gonna be the are you gonna be the wrong type of weird? At least they're with other kids. Right? Like, it might not be You know, because I I remember a lot of the source of social anxiety when I was a kid was the fact that

That is like my biggest fear, which is are you gonna be the are you gonna be the wrong type of weird? At least they're with other kids. Right? Like, it might not be You know, because I I remember a lot of the source of social anxiety when I was a kid was the fact that

45:32

I mean, I just felt like I was like, you know, have you ever watched, like, finding NEEMO where he's, like, you know,

I mean, I just felt like I was like, you know, have you ever watched, like, finding NEEMO where he's, like, you know,

45:38

he's looking around and all the other fish are swimming really fast and nowhere to go. And it's, like, That's how I felt most of school. I just felt like everybody else knew where to go, knew what to say, knew what to do, And I was just sort of, like, lost, I guess. Or and I don't think I was actually that much more lost than anybody else, but it certainly felt that way. And there was, like,

he's looking around and all the other fish are swimming really fast and nowhere to go. And it's, like, That's how I felt most of school. I just felt like everybody else knew where to go, knew what to say, knew what to do, And I was just sort of, like, lost, I guess. Or and I don't think I was actually that much more lost than anybody else, but it certainly felt that way. And there was, like,

45:57

because it's so big,

because it's so big,

45:59

It's easy to be lost. It's easy to be lost in the shuffle. It's easy to just be quiet and, you know, the teachers are it's just a quiet kid. That's it. Yep. You know, sort of give up on them. You just sort of label them. That's who they are. I don't have time to go rescue every quiet kid and try to get them out of their shell. Whereas, I think if you're in a school of, like, six to eight kids,

It's easy to be lost. It's easy to be lost in the shuffle. It's easy to just be quiet and, you know, the teachers are it's just a quiet kid. That's it. Yep. You know, sort of give up on them. You just sort of label them. That's who they are. I don't have time to go rescue every quiet kid and try to get them out of their shell. Whereas, I think if you're in a school of, like, six to eight kids,

46:16

Even if you're on the quieter side, I think the teacher and and and just the dynamics would allow you to come out of your own shell a little bit more because You could be more of a big fish in a small pond, and I think that's really good when you're

Even if you're on the quieter side, I think the teacher and and and just the dynamics would allow you to come out of your own shell a little bit more because You could be more of a big fish in a small pond, and I think that's really good when you're

46:28

almost like trying to get your your straight your legs under you and trying to get your your social legs under you. I think for a lot of personalities, that could be beneficial. We you and I have a friend whose kid went to an alternative style school where there was, like, no homework and, like, no teachers, they were guides, and all this thing. And, like, he was, like, man, he's just, like, lacking structure. So he'd sent them to, like, a a Catholic school where it's, like, you you're there at eight. School on set three. You have homework, and

almost like trying to get your your straight your legs under you and trying to get your your social legs under you. I think for a lot of personalities, that could be beneficial. We you and I have a friend whose kid went to an alternative style school where there was, like, no homework and, like, no teachers, they were guides, and all this thing. And, like, he was, like, man, he's just, like, lacking structure. So he'd sent them to, like, a a Catholic school where it's, like, you you're there at eight. School on set three. You have homework, and

46:51

the kid needed the structure. He needed the discipline, and he started thriving in it. And so I get nervous because a lot of people, they just need to learn how to in order to be successful in life, they gotta figure out how to follow rules, how to work within the rules, and not be free roaming all the time. And they need to figure out how to master grade school so they can get into a good high school. They gotta master high school just so they can get to a good college, and they have to do good in college just so they can get a job with a high paying start with a high starting salary. And then they're gonna do that until fifty five or sixty five, but they're gonna retire, and they're gonna have grandkids. Like, for a lot of people, I think that that linear route of discipline is the right decision, and I get nervous with some of these these schools that that would happen. Of course, you and I are always gonna say, Our kids are gonna be different, or we're in a different situation, and we're gonna figure it out. Maybe that's true. Maybe that's not true. But that's why I get nervous about some of these schools. Yeah. Yeah. I think it's definitely,

the kid needed the structure. He needed the discipline, and he started thriving in it. And so I get nervous because a lot of people, they just need to learn how to in order to be successful in life, they gotta figure out how to follow rules, how to work within the rules, and not be free roaming all the time. And they need to figure out how to master grade school so they can get into a good high school. They gotta master high school just so they can get to a good college, and they have to do good in college just so they can get a job with a high paying start with a high starting salary. And then they're gonna do that until fifty five or sixty five, but they're gonna retire, and they're gonna have grandkids. Like, for a lot of people, I think that that linear route of discipline is the right decision, and I get nervous with some of these these schools that that would happen. Of course, you and I are always gonna say, Our kids are gonna be different, or we're in a different situation, and we're gonna figure it out. Maybe that's true. Maybe that's not true. But that's why I get nervous about some of these schools. Yeah. Yeah. I think it's definitely,

47:41

but you also wonder how much of it's self fulfilling, meaning, like, how much of it is nature versus nurture and and and, like,

but you also wonder how much of it's self fulfilling, meaning, like, how much of it is nature versus nurture and and and, like,

47:47

if you had that environment or if you were if that was the expectation or the norm for you, that you were not expected to go down that that linear path you just described,

if you had that environment or if you were if that was the expectation or the norm for you, that you were not expected to go down that that linear path you just described,

47:58

then you'd be like, well, I guess that's what I'm doing. Like, you know, my wife, she grew up and in her family, everybody did business.

then you'd be like, well, I guess that's what I'm doing. Like, you know, my wife, she grew up and in her family, everybody did business.

48:04

So for her, even when she had a job in her head, she's like, oh, this is the temporary part

So for her, even when she had a job in her head, she's like, oh, this is the temporary part

48:09

before I have my own business. And sure enough now she has her own business. Like, you know, like, that happened.

before I have my own business. And sure enough now she has her own business. Like, you know, like, that happened.

48:15

Whereas for me, I grew up every single family member,

Whereas for me, I grew up every single family member,

48:18

aunts, uncles, cousins, parents, everybody.

aunts, uncles, cousins, parents, everybody.

48:20

It was what you described. Good school. Get to good college. Good college. Get to a good job. Get a good salary. Get to a better salary over time. Work your way up, become a good manager. Right? What whatever it was. I knew zero people that did their own business. Now I'm lucky that I got off that track and I was able to to go to the world business through other influences

It was what you described. Good school. Get to good college. Good college. Get to a good job. Get a good salary. Get to a better salary over time. Work your way up, become a good manager. Right? What whatever it was. I knew zero people that did their own business. Now I'm lucky that I got off that track and I was able to to go to the world business through other influences

48:39

But that was not the default. And in fact, I think if I played my life out, you know, eight times out of ten,

But that was not the default. And in fact, I think if I played my life out, you know, eight times out of ten,

48:44

I would've been on the the job side just because that's all I knew. That's what normal was. And, you know, I think if there's any, like, takeaway there, it's, you, you know,

I would've been on the the job side just because that's all I knew. That's what normal was. And, you know, I think if there's any, like, takeaway there, it's, you, you know,

48:54

if you want something if you have an inkling that you want something out of your life, you gotta go where that normal. That's why I liked moving to Silicon Valley. It was very normal here for people to be starting a company with a half baked idea. And the that was what the smart capable people were doing. It's not what the, like, you know, fringe weirdos were doing. Whereas everywhere else I lived, anybody who's like, I quit my job. I'm gonna go work on this app for, checking into restaurants.

if you want something if you have an inkling that you want something out of your life, you gotta go where that normal. That's why I liked moving to Silicon Valley. It was very normal here for people to be starting a company with a half baked idea. And the that was what the smart capable people were doing. It's not what the, like, you know, fringe weirdos were doing. Whereas everywhere else I lived, anybody who's like, I quit my job. I'm gonna go work on this app for, checking into restaurants.

49:18

People would have been like, this guy's just weird and he's off track. And so, you know, in Silicon Valley, if you're like, hey, I took this job at this, you know, working at JP Morgan.

People would have been like, this guy's just weird and he's off track. And so, you know, in Silicon Valley, if you're like, hey, I took this job at this, you know, working at JP Morgan.

49:29

It's like, bro, you better have a side hustle if you're trying to, like, get any respect around here. Like, you know, you're That is not what's the respected path. It's a literally just moving.

It's like, bro, you better have a side hustle if you're trying to, like, get any respect around here. Like, you know, you're That is not what's the respected path. It's a literally just moving.

49:38

My body moved me in the direction of who I wanted to be because I just moved my body into a place where the norm and the default and the expected was you're gonna go create a company. Right? That's what we do here. And so I kind of think it's the same thing with schooling. Like, If you're around if you're in a school environment that expects you to be creative or dynamic or, like, work on projects and not just be, like, you know, sit down and take tests, like, I think that that's, it's gonna be self fulfilling in a way.

My body moved me in the direction of who I wanted to be because I just moved my body into a place where the norm and the default and the expected was you're gonna go create a company. Right? That's what we do here. And so I kind of think it's the same thing with schooling. Like, If you're around if you're in a school environment that expects you to be creative or dynamic or, like, work on projects and not just be, like, you know, sit down and take tests, like, I think that that's, it's gonna be self fulfilling in a way.

50:03

Dude, I remember being in San Francisco and I would meet people who worked at JP Morgan or just had, like, a normal job but they would introduce themselves as, like, the founder of this thing. And,

Dude, I remember being in San Francisco and I would meet people who worked at JP Morgan or just had, like, a normal job but they would introduce themselves as, like, the founder of this thing. And,

50:12

like, what is this thing? And, like, oh, it's just a pro you know, it's just a project I'm working on, but I And I used to make fun of that back then. I kinda like it though. I kinda like it. Like, like their side hustle or their main their main work at their at JPMorgan.

like, what is this thing? And, like, oh, it's just a pro you know, it's just a project I'm working on, but I And I used to make fun of that back then. I kinda like it though. I kinda like it. Like, like their side hustle or their main their main work at their at JPMorgan.

50:25

No. Like, the well, well, I'm gonna get this, this app off the ground, but as a side hustle, I worked nine to five at JP Morgan.

No. Like, the well, well, I'm gonna get this, this app off the ground, but as a side hustle, I worked nine to five at JP Morgan.

50:34

No. No. They they they turn into cheating husbands. They're like, I work at JP Morgan, but it's not what it looks like. Okay? It's this is just a it's just a bit of this temporary. This is there's not an emotional connection to it. I swear. I just had to do it. You know, like, I just two years. That's all. Then I'm gonna do it. I'm gonna

No. No. They they they turn into cheating husbands. They're like, I work at JP Morgan, but it's not what it looks like. Okay? It's this is just a it's just a bit of this temporary. This is there's not an emotional connection to it. I swear. I just had to do it. You know, like, I just two years. That's all. Then I'm gonna do it. I'm gonna

50:51

I love that. You wanna wrap up talking about poop? Yeah. Let's talk about

I love that. You wanna wrap up talking about poop? Yeah. Let's talk about

50:57

it. Thanksgiving. I'm around a lot of family members.

it. Thanksgiving. I'm around a lot of family members.

51:01

There's a lot of thirteen, fourteen people in my house right now. There's a lot of bathroom time going on.

There's a lot of thirteen, fourteen people in my house right now. There's a lot of bathroom time going on.

51:07

Fiber is everywhere, dude. I think I have fiber supplements. I think are a little opportunity. So,

Fiber is everywhere, dude. I think I have fiber supplements. I think are a little opportunity. So,

51:13

you know, people

you know, people

51:14

a lot of people

a lot of people

51:16

age thirty six and up are,

age thirty six and up are,

51:19

are taken fiber regularly.

are taken fiber regularly.

51:21

And when I look at these supplements, you metamucil,

And when I look at these supplements, you metamucil,

51:25

been a fiber. Like,

been a fiber. Like,

51:27

these brands just sat they literally sound like poop, which maybe is intentional, but I think there's an opportunity to make a, a fiber supplement. That is,

these brands just sat they literally sound like poop, which maybe is intentional, but I think there's an opportunity to make a, a fiber supplement. That is,

51:35

you know, just You know you know what's going through that right now?

you know, just You know you know what's going through that right now?

51:38

What? What's going through that right now is creatine.

What? What's going through that right now is creatine.

51:41

Do you know what creatine is?

Do you know what creatine is?

51:43

Bro, don't make me flex. Of course, I know what creatine is. Createines, like, I believe it's the most studied supplement of all time.

Bro, don't make me flex. Of course, I know what creatine is. Createines, like, I believe it's the most studied supplement of all time.

51:50

But, basically, it's proven, like, constantly where it just makes you stronger and build more muscle mass. I don't know. By what percent, if it's like one or two percent, But historically,

But, basically, it's proven, like, constantly where it just makes you stronger and build more muscle mass. I don't know. By what percent, if it's like one or two percent, But historically,

52:00

creatine was a powder form. And it doesn't necessarily have a a bad taste, but mostly it's neutral. But there's this guy It tastes fine. It's mostly neutral, but you still, like, when you drink it, it's kinda chalky.

creatine was a powder form. And it doesn't necessarily have a a bad taste, but mostly it's neutral. But there's this guy It tastes fine. It's mostly neutral, but you still, like, when you drink it, it's kinda chalky.

52:12

But it's no big deal. But,

But it's no big deal. But,

52:14

I take creatine all the time. I love creatine.

I take creatine all the time. I love creatine.

52:17

And creating, when we were kids, when we were in high school, that was just, like, what the Jock football players would Oh, wait. It it was, like, I was scared of muscles.

And creating, when we were kids, when we were in high school, that was just, like, what the Jock football players would Oh, wait. It it was, like, I was scared of muscles.

52:25

Right? It it was like, is this bad for me? It's gonna mess up your kidney and your liver or something like that. I was like, oh, I guess I stay away from creature. I'm not that. I don't need I don't need to be a body builder. Right? Like, Yeah. And it's and that's mostly nonsense. Creating, it's it's just, like, it's probably

Right? It it was like, is this bad for me? It's gonna mess up your kidney and your liver or something like that. I was like, oh, I guess I stay away from creature. I'm not that. I don't need I don't need to be a body builder. Right? Like, Yeah. And it's and that's mostly nonsense. Creating, it's it's just, like, it's probably

52:38

some health guy might yell at me for saying this, but it's basically just, like, consuming more protein. You know, like, it's just, like, it should be almost part of a of a daily routine. Like, it's a very stable thing. You're not particularly gonna get sick, whatever. It's it's just gonna make you stronger and build more muscle, but what's pack what's the what's the McCormick guy's first name? He started a a creatine company that they basically made it, like, a flynn's

some health guy might yell at me for saying this, but it's basically just, like, consuming more protein. You know, like, it's just, like, it should be almost part of a of a daily routine. Like, it's a very stable thing. You're not particularly gonna get sick, whatever. It's it's just gonna make you stronger and build more muscle, but what's pack what's the what's the McCormick guy's first name? He started a a creatine company that they basically made it, like, a flynn's

53:00

They made a Flintstone vitamin, but for creatine, and he shares all of his revenue online. And like six months after starting the business, I think it's doing, like, eight hundred thousand dollars a month in sales, And I actually really appreciate that this guy's doing this because he's taking an old supplement

They made a Flintstone vitamin, but for creatine, and he shares all of his revenue online. And like six months after starting the business, I think it's doing, like, eight hundred thousand dollars a month in sales, And I actually really appreciate that this guy's doing this because he's taking an old supplement

53:14

that is wonderful,

that is wonderful,

53:16

but people are afraid of and it's not really that easy to consume. So with his stuff, he made it into, like, a a a Flintstone

but people are afraid of and it's not really that easy to consume. So with his stuff, he made it into, like, a a a Flintstone

53:22

gummy bear, like, style supplement where you could take because you can't really take creatine in your bathroom unless a cup there because you have to mix it with water. He is a chewable that tastes kinda good. And I think it's really amazing what he's doing with creatine. So his name is It's been very fast. His name is Dan McCormick. I'm gonna pull up whatever his last update is. So

gummy bear, like, style supplement where you could take because you can't really take creatine in your bathroom unless a cup there because you have to mix it with water. He is a chewable that tastes kinda good. And I think it's really amazing what he's doing with creatine. So his name is It's been very fast. His name is Dan McCormick. I'm gonna pull up whatever his last update is. So

53:40

three million in all time revenue. So basically, it looks like he's gonna do about three million in the first year. December, when he started at twenty one k, January sixty four k, and then it basically goes up hundred twenty eight, hundred seventy two, two forty four, And then the last two, August September were five hundred and fifty k. Yeah. So and what he's doing is he's taking creatine. He's kinda making it popular and and making it easier to consume. There's another drug or a vitamin that I like. It's called ashwagandha. Do you know what that is? Yes.

three million in all time revenue. So basically, it looks like he's gonna do about three million in the first year. December, when he started at twenty one k, January sixty four k, and then it basically goes up hundred twenty eight, hundred seventy two, two forty four, And then the last two, August September were five hundred and fifty k. Yeah. So and what he's doing is he's taking creatine. He's kinda making it popular and and making it easier to consume. There's another drug or a vitamin that I like. It's called ashwagandha. Do you know what that is? Yes.

54:11

So ashwagandha, a lot of people use it for anxiety.

So ashwagandha, a lot of people use it for anxiety.

54:15

So there's ashwagandha, and then there's Kava. So Kava, I remember drinking it in Fiji. It looks like a mud. Like, it's like a powder, and you mix it with water. And in Fiji, they'll sit around a a a fire and drink Kava, and it kinda makes you a little bit high. But if you take it in small doses, like, you can get you can buy Kava at the store, and it's and it calms you. And Ashwagandha is another one like that. And so I like these ideas of taking a fiber in Ashwagandha,

So there's ashwagandha, and then there's Kava. So Kava, I remember drinking it in Fiji. It looks like a mud. Like, it's like a powder, and you mix it with water. And in Fiji, they'll sit around a a a fire and drink Kava, and it kinda makes you a little bit high. But if you take it in small doses, like, you can get you can buy Kava at the store, and it's and it calms you. And Ashwagandha is another one like that. And so I like these ideas of taking a fiber in Ashwagandha,

54:39

a kava, something that has decades or centuries of, like, proven usage, but it doesn't it's not packaged in a way that seems very approachable. I think that's a very fascinating way to go about people years ago did it with melatonin. Melatonin wasn't quite popular. Now it's incredibly popular. It's a very accessible thing. I love when people do that with certain supplements.

a kava, something that has decades or centuries of, like, proven usage, but it doesn't it's not packaged in a way that seems very approachable. I think that's a very fascinating way to go about people years ago did it with melatonin. Melatonin wasn't quite popular. Now it's incredibly popular. It's a very accessible thing. I love when people do that with certain supplements.

54:59

Did I have a supplement story that's gonna blow your mind. And I'm not gonna tell you now. I'm gonna tell you, like, a year from now because it's playing out right now.

Did I have a supplement story that's gonna blow your mind. And I'm not gonna tell you now. I'm gonna tell you, like, a year from now because it's playing out right now.

55:08

I am a very small part in this, but it is

I am a very small part in this, but it is

55:12

wild to see what a successful supplement company can look like and

wild to see what a successful supplement company can look like and

55:17

it's too good right now. I can't say anything about it, but Can you say what the or what the vitamin is or what's the Not that I think.

it's too good right now. I can't say anything about it, but Can you say what the or what the vitamin is or what's the Not that I think.

55:26

That's how you know it's good because I gotta just shut up about it. You'd invest in it? I'm not gonna say anything. You have to do it from now.

That's how you know it's good because I gotta just shut up about it. You'd invest in it? I'm not gonna say anything. You have to do it from now.

55:32

I will tell this story and it's gonna be unbelievable.

I will tell this story and it's gonna be unbelievable.

55:36

Oh, alright. I'm very eager. I

Oh, alright. I'm very eager. I

55:39

I'm very eager. You know, at once we had Derek from more plates, more dates on, and he talked about his supplement business, I thought that that was it was pretty amazing.

I'm very eager. You know, at once we had Derek from more plates, more dates on, and he talked about his supplement business, I thought that that was it was pretty amazing.

55:47

I wonder if it's Derek.

I wonder if it's Derek.

55:49

Blinked twice. I I'm not saying anything. I'm I'm saving this from you too because I wanna see your action what it all plays out.

Blinked twice. I I'm not saying anything. I'm I'm saving this from you too because I wanna see your action what it all plays out.

55:57

I'm not gonna give you any hints either before then. Would you,

I'm not gonna give you any hints either before then. Would you,

56:01

go into the supplement business?

go into the supplement business?

56:04

Yes.

Yes.

56:05

Yeah.

Yeah.

56:07

But I need my sound board. Where's the Bezos? Hell yes.

But I need my sound board. Where's the Bezos? Hell yes.

56:11

That's that's how I feel that's how I feel about the supplement industry.

That's that's how I feel that's how I feel about the supplement industry.

56:17

Yeah. So I have nothing to do any supplement business. And from an outside perspective, it just seems like an overcrowded space that's really I think it is.

Yeah. So I have nothing to do any supplement business. And from an outside perspective, it just seems like an overcrowded space that's really I think it is.

56:26

It's very saturated. I don't think it's very I don't think it's necessarily like, you know, anybody can play.

It's very saturated. I don't think it's very I don't think it's necessarily like, you know, anybody can play.

56:31

But if you're good, it's the right type of e commerce business to be in.

But if you're good, it's the right type of e commerce business to be in.

56:36

You know,

You know,

56:37

I'm in the wrong type of e commerce to be in, the hard slog e commerce type of business to be in. If you're good, like, you know, it's somewhat binary, I would say, in the supplement side. Like, it's,

I'm in the wrong type of e commerce to be in, the hard slog e commerce type of business to be in. If you're good, like, you know, it's somewhat binary, I would say, in the supplement side. Like, it's,

56:47

you know, the

you know, the

56:48

it's not easy to win.

it's not easy to win.

56:50

But

But

56:51

once you get it going, if you have the right supplement, the right branding, and the right go to market, and the right, right advertising, if you could stack those blocks together in the right formation,

once you get it going, if you have the right supplement, the right branding, and the right go to market, and the right, right advertising, if you could stack those blocks together in the right formation,

56:59

It's a beautiful business. Why? Supplementments

It's a beautiful business. Why? Supplementments

57:02

super high margin. Supplement are repeat purchase consumables. Supplement get

super high margin. Supplement are repeat purchase consumables. Supplement get

57:07

bought by, you know, bigger companies all the time. So the exit market is fantastic. The multiples are good. Supplement can go into retail really well. The inventory is very simple. You only have, like, a limited number of skews that you need to deal with. Usually, they're made in the United States. So your cycle time is very low, which means that you don't have a bunch of money tied up in inventory at any given time. Even have negative cash conversion. So there's all these benefits

bought by, you know, bigger companies all the time. So the exit market is fantastic. The multiples are good. Supplement can go into retail really well. The inventory is very simple. You only have, like, a limited number of skews that you need to deal with. Usually, they're made in the United States. So your cycle time is very low, which means that you don't have a bunch of money tied up in inventory at any given time. Even have negative cash conversion. So there's all these benefits

57:29

of the supplement category if you could be in it. It's a clear problem solution. So easy to market. And it's expensive. I probably spend,

of the supplement category if you could be in it. It's a clear problem solution. So easy to market. And it's expensive. I probably spend,

57:37

a hundred bucks a month on on protein powders and creatines and a few other things. It's it's expensive.

a hundred bucks a month on on protein powders and creatines and a few other things. It's it's expensive.

57:43

Yeah. For sure. For hundreds, probably. Yeah. I mean, like, I get I get it back from whole foods. It's like eighty bucks. I, so my, my sister in law's in town. This is just a funny story. So my sister's law's in town. I was telling her about this supplement.

Yeah. For sure. For hundreds, probably. Yeah. I mean, like, I get I get it back from whole foods. It's like eighty bucks. I, so my, my sister in law's in town. This is just a funny story. So my sister's law's in town. I was telling her about this supplement.

57:54

And,

And,

57:55

she is I I remember because at previous Thanksgiving, she was, like, telling me about,

she is I I remember because at previous Thanksgiving, she was, like, telling me about,

58:00

She's like, oh, leaky gut. Oh, you I was I was like, I was like, yeah. What is that? I've kind of heard that. What the hell is that? And she's like It's brilliant branding. She's like, oh my god. You don't want leaky I imagine, like, a leaky gut. Like, it's just like, you know, like, imagine your sewer has a hole in it, right, your your sewer lines, like, you don't want that getting everywhere. No. And she's like, it's toxic, it's bad. And I was like, how do I know if I have it? She's like, you probably have it. Every's everybody has it. I'm like, oh my god. My gut health. I've just been totally neglecting my gut health over here. What am I doing? I'm sleeping on my gut health. My microbiome is just a fucking right now. And I was like

She's like, oh, leaky gut. Oh, you I was I was like, I was like, yeah. What is that? I've kind of heard that. What the hell is that? And she's like It's brilliant branding. She's like, oh my god. You don't want leaky I imagine, like, a leaky gut. Like, it's just like, you know, like, imagine your sewer has a hole in it, right, your your sewer lines, like, you don't want that getting everywhere. No. And she's like, it's toxic, it's bad. And I was like, how do I know if I have it? She's like, you probably have it. Every's everybody has it. I'm like, oh my god. My gut health. I've just been totally neglecting my gut health over here. What am I doing? I'm sleeping on my gut health. My microbiome is just a fucking right now. And I was like

58:35

and so I'm and so I I was like, Hey, are you still in to leaky gut? She's like, I was like, scale of one to ten, how into leaky gutters? That was last year. She goes

and so I'm and so I I was like, Hey, are you still in to leaky gut? She's like, I was like, scale of one to ten, how into leaky gutters? That was last year. She goes

58:44

five hundred. I don't stop thinking about my gut. And I was like, so tell me, and I literally recorded. I have a voice memo of her describing

five hundred. I don't stop thinking about my gut. And I was like, so tell me, and I literally recorded. I have a voice memo of her describing

58:52

all of the things. She's like, oh, fiber. Yeah. You gotta have the see, this fiber is bad because look, it has all these ingredients, natural flavors. You don't want that. You want this other one. It's super clean, a garden of life. It's got the three different source of fiber because that you get the blend. And when you get the blend, the three fibers, and she's, like, drawing these diagrams. And then she's, like, and then she's, like, yeah. And, like, you just wanna have living water. And I was like, whoa, whoa, whoa, what's that? What's living water? I don't know what that is.

all of the things. She's like, oh, fiber. Yeah. You gotta have the see, this fiber is bad because look, it has all these ingredients, natural flavors. You don't want that. You want this other one. It's super clean, a garden of life. It's got the three different source of fiber because that you get the blend. And when you get the blend, the three fibers, and she's, like, drawing these diagrams. And then she's, like, and then she's, like, yeah. And, like, you just wanna have living water. And I was like, whoa, whoa, whoa, what's that? What's living water? I don't know what that is.

59:17

Have you heard of living water?

Have you heard of living water?

59:19

No. And so she's describing living water, and she's telling me that. And then she's telling me about this other thing. And I was laughing so hard. And I was just like, you are like, if I could take my Facebook pixel,

No. And so she's describing living water, and she's telling me that. And then she's telling me about this other thing. And I was laughing so hard. And I was just like, you are like, if I could take my Facebook pixel,

59:30

And I could just show my Facebook pixel your face. I'd be like only advertise to this type of woman. Like,

And I could just show my Facebook pixel your face. I'd be like only advertise to this type of woman. Like,

59:36

you know, rich woman who, like, believes in all of these things is like the best market. She is spending gotta be spending hundreds of dollars every month, five hundred dollars a month on just, like,

you know, rich woman who, like, believes in all of these things is like the best market. She is spending gotta be spending hundreds of dollars every month, five hundred dollars a month on just, like,

59:46

for her, for her kids, for her husband. Does she consume all of it? But then she's like, she's like, yeah. I she's like, I wish I she's like, I'm not even taking all the stuff I should be taking. Wish I was more on top of it, but I'm so busy with life. So that's why to to supplement for it, then I do my water fast, and then I do my three day water fast because it's a detox. And I was like, you do all the things. And if that's really what you want, is, like, if you're gonna build a product like this,

for her, for her kids, for her husband. Does she consume all of it? But then she's like, she's like, yeah. I she's like, I wish I she's like, I'm not even taking all the stuff I should be taking. Wish I was more on top of it, but I'm so busy with life. So that's why to to supplement for it, then I do my water fast, and then I do my three day water fast because it's a detox. And I was like, you do all the things. And if that's really what you want, is, like, if you're gonna build a product like this,

01:00:08

you are advertising to these women in in in a woman across America who are, like, there's this demographic of women that will will buy all of these products. And they will do the fast

you are advertising to these women in in in a woman across America who are, like, there's this demographic of women that will will buy all of these products. And they will do the fast

01:00:19

and they want to alkalize their body. And I'm not even saying that this is all BS. Like, maybe it's all true, maybe it's all false. I have no idea. Like

and they want to alkalize their body. And I'm not even saying that this is all BS. Like, maybe it's all true, maybe it's all false. I have no idea. Like

01:00:26

but they believe it's true. And as an entrepreneur,

but they believe it's true. And as an entrepreneur,

01:00:29

That's all that matters is that there are people that that are all bought in like, they are bought fully into a lifestyle.

That's all that matters is that there are people that that are all bought in like, they are bought fully into a lifestyle.

01:00:35

And in that lifestyle, you could then attack on other angles. So, like, you know, who knew that water could be dead or alive? I didn't. That's a position. That's a product positioning play. Right?

And in that lifestyle, you could then attack on other angles. So, like, you know, who knew that water could be dead or alive? I didn't. That's a position. That's a product positioning play. Right?

01:00:46

You know, who knew that you could,

You know, who knew that you could,

01:00:49

sell,

sell,

01:00:50

you know, collagen and, like, all of these different angles

you know, collagen and, like, all of these different angles

01:00:53

to,

to,

01:00:54

to to doing, you know, to improving the quality of somebody's health in their body.

to to doing, you know, to improving the quality of somebody's health in their body.

01:00:59

And it's just can you tell a story? If you could tell a story because she told me all the stories She basically played back to me, you know,

And it's just can you tell a story? If you could tell a story because she told me all the stories She basically played back to me, you know,

01:01:06

Facebook ads that she's read, you know, and and then gone down the rabbit hole of reading about. And if you could tell the right story, that's fantastic. Like, when Craig Clemens was on, and he talked about probiotics and how he basically created the probiotics revolution, did you listen to that episode? Do you know that part?

Facebook ads that she's read, you know, and and then gone down the rabbit hole of reading about. And if you could tell the right story, that's fantastic. Like, when Craig Clemens was on, and he talked about probiotics and how he basically created the probiotics revolution, did you listen to that episode? Do you know that part?

01:01:21

No. I didn't hear that part. You've you've heard of probiotics. Probiotics were like a semi big deal. Have you ever heard of prebiotics?

No. I didn't hear that part. You've you've heard of probiotics. Probiotics were like a semi big deal. Have you ever heard of prebiotics?

01:01:28

That's Craig. It's like five minute abs. Craig, Craig Clemens taught the world about prebiotics.

That's Craig. It's like five minute abs. Craig, Craig Clemens taught the world about prebiotics.

01:01:33

Yesterday, when she was talking, she's talking about prebiotics. And I'm like, you know, my friend literally, like, created that word? Like, there wasn't, like, maybe it existed, but nobody knew about it. And, and I don't know if you've seen this, but Craig has this video that he created. This this one ad that he he talked about on the pod. So I I can share it here. He created one ad called

Yesterday, when she was talking, she's talking about prebiotics. And I'm like, you know, my friend literally, like, created that word? Like, there wasn't, like, maybe it existed, but nobody knew about it. And, and I don't know if you've seen this, but Craig has this video that he created. This this one ad that he he talked about on the pod. So I I can share it here. He created one ad called

01:01:52

the American parasite.

the American parasite.

01:01:54

Have you ever heard of this? And, like, Joe rogan tweeted it out and he goes, y'all, this video is freaking me out. This is back then. It's fifteen years ago now. And the video is, like, hard to even find online. I I found it, but, like, there's a,

Have you ever heard of this? And, like, Joe rogan tweeted it out and he goes, y'all, this video is freaking me out. This is back then. It's fifteen years ago now. And the video is, like, hard to even find online. I I found it, but, like, there's a,

01:02:05

this ad pulled up there. Is it like a direct marketer

this ad pulled up there. Is it like a direct marketer

01:02:08

video?

video?

01:02:09

No. This one looks a little different. This looks like a TED Talk where, you know, like, the have you ever seen the draw during a TED Talk? Like, there's a TED Talk voice, but the hand is drawing on a whiteboard, like, what the guy is saying. It's kinda like keeps your attention. And so he and Craig described this on the podcast. He's like, basically, this went this this video went insanely viral. And I've heard them share on other podcasts.

No. This one looks a little different. This looks like a TED Talk where, you know, like, the have you ever seen the draw during a TED Talk? Like, there's a TED Talk voice, but the hand is drawing on a whiteboard, like, what the guy is saying. It's kinda like keeps your attention. And so he and Craig described this on the podcast. He's like, basically, this went this this video went insanely viral. And I've heard them share on other podcasts.

01:02:29

So they

So they

01:02:31

they started with a with a long form sales letter. And and they were selling these prebiotics, and they did, like, 10k. The first day, they spent 10k, and they made 50k. Or, or, they spent 4 to 5k. They made 50k. He's like holy shit. They did that again, did that again, and they sold out within like a week. So then they made a big bet. They ordered they ordered a million dollars of inventory.

they started with a with a long form sales letter. And and they were selling these prebiotics, and they did, like, 10k. The first day, they spent 10k, and they made 50k. Or, or, they spent 4 to 5k. They made 50k. He's like holy shit. They did that again, did that again, and they sold out within like a week. So then they made a big bet. They ordered they ordered a million dollars of inventory.

01:02:52

For,

For,

01:02:53

for the prebiotic because they believe that this thing would sell when it comes time.

for the prebiotic because they believe that this thing would sell when it comes time.

01:02:56

And when they did it, they relaunched it when they got inventory back in first day they did 500k in sales. Second day, they did 600k in sales. One point one million in sales in two days when this came back. And he created this video sales, this video ad It's a thirty minute, basically, documentary talking about how our food supply is fucked up, how it creates a bad, you know, like microbiome in your gut. And how that that's, like, the he calls up the great American parasite that is, you know, eating away, you know, it's it's social ruining your health. It the reason you can't control your cravings. It's the reason you're gaining weight. It's the reason for all your problems. It's not you. It's this parasite in your stomach. And isn't that a convenient explanation that somebody wants to wrap their their arms around? And so he took that and basically that thing was viewed like hundreds of millions of times. People were sharing this like crazy. But this was back when there wasn't a lot of ads. And so,

And when they did it, they relaunched it when they got inventory back in first day they did 500k in sales. Second day, they did 600k in sales. One point one million in sales in two days when this came back. And he created this video sales, this video ad It's a thirty minute, basically, documentary talking about how our food supply is fucked up, how it creates a bad, you know, like microbiome in your gut. And how that that's, like, the he calls up the great American parasite that is, you know, eating away, you know, it's it's social ruining your health. It the reason you can't control your cravings. It's the reason you're gaining weight. It's the reason for all your problems. It's not you. It's this parasite in your stomach. And isn't that a convenient explanation that somebody wants to wrap their their arms around? And so he took that and basically that thing was viewed like hundreds of millions of times. People were sharing this like crazy. But this was back when there wasn't a lot of ads. And so,

01:03:47

the and people were a lot more willing to share on social media when they found an interesting video. And so this thing went crazy,

the and people were a lot more willing to share on social media when they found an interesting video. And so this thing went crazy,

01:03:53

to the point where he said that Coke

to the point where he said that Coke

01:03:55

changed their formula for Diet Coke. They took aspartame out on the because this video was causing so much, like, public, you know, like, awareness and an uproar over these, like, fake sugars that people were putting in things. He's, like, and then over six months, like, Coke sales went down because Coke, with aspartame doesn't taste as good. And then they put it back in, like, six to nine months later. What was the name of Craig's... Was the name of his company back then? Keybiotics. And it how much did it make? A lot of money.

changed their formula for Diet Coke. They took aspartame out on the because this video was causing so much, like, public, you know, like, awareness and an uproar over these, like, fake sugars that people were putting in things. He's, like, and then over six months, like, Coke sales went down because Coke, with aspartame doesn't taste as good. And then they put it back in, like, six to nine months later. What was the name of Craig's... Was the name of his company back then? Keybiotics. And it how much did it make? A lot of money.

01:04:22

Oh my god.

Oh my god.

01:04:24

And so he kind of popularized or created the pre the prebiotic market in the United States.

And so he kind of popularized or created the pre the prebiotic market in the United States.

01:04:30

But that's insane. Yeah. I'm looking at it now. Have you heard of, do you know ancient nutrition?

But that's insane. Yeah. I'm looking at it now. Have you heard of, do you know ancient nutrition?

01:04:36

Yeah. That's the Liver King guy?

Yeah. That's the Liver King guy?

01:04:39

No. It's a different guy. Oh, the Carnivore...

No. It's a different guy. Oh, the Carnivore...

01:04:42

Yeah. Well, no. A different one. Ancient Nutrition. They've raised a hundred million dollars, so I have to imagine they're doing hundreds of millions in revenue. And it started because this guy named Josh Axe, Dr. Axe is what his name was, or his name is. And he's got a... Of course, it is. Of course, his name is Dr. Axe.

Yeah. Well, no. A different one. Ancient Nutrition. They've raised a hundred million dollars, so I have to imagine they're doing hundreds of millions in revenue. And it started because this guy named Josh Axe, Dr. Axe is what his name was, or his name is. And he's got a... Of course, it is. Of course, his name is Dr. Axe.

01:04:57

Dr. Axe, spelled like an axe, and he had a blog. And the majority of the blog at the time, it talked about leaky gut, and he would sell info products on how to fix the leaky gut. And then eventually they were like, alright. Let's actually make stuff, and that's how Ancient Nutrition started.

Dr. Axe, spelled like an axe, and he had a blog. And the majority of the blog at the time, it talked about leaky gut, and he would sell info products on how to fix the leaky gut. And then eventually they were like, alright. Let's actually make stuff, and that's how Ancient Nutrition started.

01:05:13

And it's like a huge, huge business. But a lot of his whole thing was leaky gut, and he helped popularize

And it's like a huge, huge business. But a lot of his whole thing was leaky gut, and he helped popularize

01:05:20

leaky gut. The the branding of leaky gut is, like, brilliant. Brilliant. It's it's kinda like kinda like when people talk about doing a cleanse, and they act like their blood is like a pipe and, like, doing a cleanse is like putting a pipe cleaner through it.

leaky gut. The the branding of leaky gut is, like, brilliant. Brilliant. It's it's kinda like kinda like when people talk about doing a cleanse, and they act like their blood is like a pipe and, like, doing a cleanse is like putting a pipe cleaner through it.

01:05:34

It's, like, it's, like, I don't know if arteries work that way, but... Powerful visual. It's an image that now I automatic...

It's, like, it's, like, I don't know if arteries work that way, but... Powerful visual. It's an image that now I automatic...

01:05:40

Yeah. Like, I don't even know if that's true. It probably even isn't. But for some reason, you've made me believe that that's how it is. Same with leaky gut. You're like, so, like, first of all, I don't even know what a gut is, is that you're colon. So, like, this organ that has poop in it is just leaking to the rest of my body. Is that what you're saying? Of course, that's a huge deal. I don't want poison in my body. And I'm I don't even know. I have no idea if that's how it works or if it doesn't work, but they do a great job of making me believe it by because of that phrase leaky gut. Right. Right.

Yeah. Like, I don't even know if that's true. It probably even isn't. But for some reason, you've made me believe that that's how it is. Same with leaky gut. You're like, so, like, first of all, I don't even know what a gut is, is that you're colon. So, like, this organ that has poop in it is just leaking to the rest of my body. Is that what you're saying? Of course, that's a huge deal. I don't want poison in my body. And I'm I don't even know. I have no idea if that's how it works or if it doesn't work, but they do a great job of making me believe it by because of that phrase leaky gut. Right. Right.

01:06:09

Yeah. Scott Adams, I forgot what he called it. Like, he had these two words. He said he said that he had one that was called a linguistic kill shot, and they did another one that was about visuals.

Yeah. Scott Adams, I forgot what he called it. Like, he had these two words. He said he said that he had one that was called a linguistic kill shot, and they did another one that was about visuals.

01:06:20

So what did he say? I forgot what he called it, but, like, let's call it a visual kill shot. Like, I think That idea of the pipe cleaner or the leaky gut, these are visual kill shots. It's,

So what did he say? I forgot what he called it, but, like, let's call it a visual kill shot. Like, I think That idea of the pipe cleaner or the leaky gut, these are visual kill shots. It's,

01:06:30

words that make you see things. And

words that make you see things. And

01:06:34

there are things you can't unsee once you've seen them. Right? And it's like that's and and and, you know, he's he's Scott Adams. He used to say, Trump did this. He he called Jeb Bush, Jeb Bush was the front runner in the Republican debates

there are things you can't unsee once you've seen them. Right? And it's like that's and and and, you know, he's he's Scott Adams. He used to say, Trump did this. He he called Jeb Bush, Jeb Bush was the front runner in the Republican debates

01:06:44

because he's, you know, he's a bush and, you know, he's a whatever. He was the governor of Florida, whatever the hell he was. And there and then he goes,

because he's, you know, he's a bush and, you know, he's a whatever. He was the governor of Florida, whatever the hell he was. And there and then he goes,

01:06:52

low energy Jeb

low energy Jeb

01:06:54

Tried Jeb. And, basically, every time you look at Jeb Bush from then on out, you're like, It does look fucking low energy. And it just like Yeah. Sleepy Joe. Yeah. Sleepy Joe. Right? Crooked Hillary. Right? Like, she don't not just like

Tried Jeb. And, basically, every time you look at Jeb Bush from then on out, you're like, It does look fucking low energy. And it just like Yeah. Sleepy Joe. Yeah. Sleepy Joe. Right? Crooked Hillary. Right? Like, she don't not just like

01:07:07

immoral Hillary or, like, you know, whatever. Crooked.

immoral Hillary or, like, you know, whatever. Crooked.

01:07:11

It's a visual word. Right? The wall. It's gonna be a big, beautiful wall. Right? Like, he wasn't saying better border control policy. He said we're gonna build a big wall, beautiful wall, biggest wall you've ever seen. Right? Like, you have a visual,

It's a visual word. Right? The wall. It's gonna be a big, beautiful wall. Right? Like, he wasn't saying better border control policy. He said we're gonna build a big wall, beautiful wall, biggest wall you've ever seen. Right? Like, you have a visual,

01:07:24

the border being strong and protected. And so, like, Trump was kind of a master at this shit. And, Scott Adams, he's he's pretty interesting the way he, he described, you know, what what Trump was able to do with these visual kill shots. Okay. Well, in one year, we're gonna play the clip of you saying I'm not gonna tell you now, but we'll tell you in a year. Because I'm very eager now. You've got me on the hook. You've used the you've used

the border being strong and protected. And so, like, Trump was kind of a master at this shit. And, Scott Adams, he's he's pretty interesting the way he, he described, you know, what what Trump was able to do with these visual kill shots. Okay. Well, in one year, we're gonna play the clip of you saying I'm not gonna tell you now, but we'll tell you in a year. Because I'm very eager now. You've got me on the hook. You've used the you've used

01:07:46

you've gotten me. You've gotten me hooked. I'm and I'm so eager who it is. I'm I'm eager to know everything about it.

you've gotten me. You've gotten me hooked. I'm and I'm so eager who it is. I'm I'm eager to know everything about it.

01:07:52

So I guess we'll end there and you gotta come back in the year and tell me. Done.

So I guess we'll end there and you gotta come back in the year and tell me. Done.

01:07:56

Alright. That's the pod.

Alright. That's the pod.

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