So listen to this.

You don't get out of your house. So this maybe won't mean anything to you, but have you ever heard of the I know time out. I know time out. I've I've read time out.

So time out started in the sixties. You know that? It's from the sixties. It's, like, been around forever.

And it started as, like, basically a magazine and then a blog, whereas, local markets.

But what they're most known for now, have you ever heard of the time out market?

No. What is that? Okay. So They do like restaurant stuff. Right? Is that Yes. So tell me what you know about time out. So I lived in London, and I think there, I used to pick up time I live in Boulder, Colorado. And it's like, you know, if you wanna see kinda like what new restaurants there are, kinda like get reviews of restaurants, it was like

it's like your friend who's a foodie

who will, like, tell you what's up. Like, oh, you gotta check this place out. Oh, it's great. This is a great plate for a place for a date, and it kind of and then they would release it at it. Like, I feel like it a lot. Like, maybe every week or month or something. It was, like, pretty frequently updated. And I think free. Right? Use it for that. Yeah. It was, like, free. It was just, like, sitting around everywhere. And I just I can visually see that red It's like a it's like a red logo, right, time out? Yeah. So it's a pretty timeless brand. It's been around for a long time. It started in England, actually. So if you lived in London, it was probably most popular there. But, basically, in two and fourteen or maybe two thousand eighteen. They started doing this new concept called a time out restaurant

or a time out market. So Google time out and you'll see it. But basically, what they do is they went into I think the first one was in Lisbon, where I was this is I went to it in when I was in Lisbon, but I've gone to it in Miami. They have seven markets now, but basically what they did was they went to, like, a touristy place, and they found, like, the twenty most popular restaurant space off of their blogs. And, like, where all the touristy stuff, like, oh, you gotta go to Portugal so you can taste a coffee from here, a croissant from here, and, like, some fish from here. And they basically just created,

a food court, like, in the middle of the city, and they gave twenty restaurants different stalls. And so when you go to this different city, I went to it in Miami. Miami was cool because, like, you know, Miami, they say, you gotta get a cubano from this place. You gotta try the Cuban coffee from the place. It's like, get in a cab just to go get the sandwich. Yes. And so what they did was they set it up, so you can go to this one food court, and you could try all of the famous vendors and the famous restaurants. And I went in Lisbon, I went in Portugal and it was awesome. And it was packed. This place was packed. And time out, I like you. Remember time out being this like free thing. And I'm like, that's kinda neat. Like, I don't have brand affinity towards us. But when I went, this place was jammed packed with young people, and, like, like, young hip looking people. In time out, I did think as a young hip brand, and I started researching this. And so time out, they're publicly traded.

And their market cap has been obliterated in last three years because, a, their digital media, like, went to shit because it was mostly restaurants advertising with them. And, b, the way that they a lot of investors thought were gonna grow and get big was through these markets, which also were basically closed down all of two thousand twenty. But they're killing it right now. This place was packed, and so basically they have a hundred sixty eight million dollar market cap. In two thousand and nineteen, they did about seventy million pounds in revenue. So what's that? Like, is that times two?

For dollars. Is that, like, one thirty? It was. Yeah. I think I don't know if it's still that. So somewhere north, but in two thousand twenty one, they only did forty million in revenue. However, point three x now?

One point three x. Okay. So that's they they they were doing the equivalent of over a hundred million dollars

in revenue, but check this out. In two thousand nineteen pre pandemic, their time out markets did twenty three million in revenue, two thousand twenty only twelve million, but they only have seven locations, which means each one of these food courts does three million in revenue. And the reason why so they have them in Lisbon, Miami, New York, Boston, Chicago,

Montreal,

and they've got some coming up in Prague and a couple other places. The reason why this is interesting is, a, this is just awesome. I think this is an amazing example of a company that has a digital media presence, assuming a really good job at diversifying.

Two,

This is a really sick business because if they're only in seven markets and they're doing, you know, twenty three million in revenue, like, there's easily a future where you could imagine fifty or eighty of these in, you know, a variety of, like, you know, touristy cities. It's kinda cool. Right? Yeah. This is one where the actual

experience sounds awesome. And so I kinda want it to be a great business. And I I bet in actuality, it's like a good business, not a great one. But it's okay. This feels like something that kind of anybody could spin up as a side hustle.

You know, like, if you're in Durham, North Carolina,

there's every city has, like,

you know, fifteen, twenty spots that are like, oh, the ice cream over here and the, you know, the the the sandwich over here. And, oh, you haven't tried the bond bonds over here, whatever. Right? Like, every place has

that collection of stuff, and then it becomes kind of prestigious to be picked. And

you're doing is basically making a pop up tent. That's like a food court, but instead of, you know, Sabaro and cinnabon, you're putting in, like, cool hip places. Right? In fact, this place should actually just have a cinnabon every four stalls because that's what people really want. But, you know, besides that, you know, I feel like this is a great this is a great side hustle that I think anybody who's a foodie

could create,

I do pretty well with. I thought it was so fun. And when I went there, I was oh, this is brilliant. And so I ended up going there. When I was at Portugal, I wanted to go there. I was just, like, every day. I'm, like, let's just go, like, I'd rather just go here every day. It takes all, like, a little bit of food. I'll spend ten dollars here and I wish we had done this in Miami. Like, I would have paid a hundred dollar all you could eat just to, like, walk through this and be able to grab stuff, you know, like, at all you could eat ask? Yes. It it's it's awesome. And I went to this, and I realized how much fun I had. I went to I did the one in Miami too. I would I'll totally do the one in New York, but I thought this was such an interesting, basic, simple concept, and they pulled it off, and it was really fun. And I think that this is actually I think it's I don't know if this could be an amazing business. I think that time out though, they could be worth over a billion dollars in the next two years once they, like, open up. Right now, they're only worth one sixty

that's pound. So it's like two hundred million. It's like a stock tip. I think I feel like we got a stock tip here.

I'm not saying that. Sand bars flashing the buy signal hard. Analysts Sampar

projects

time out. I want this to get aggregated by, like, some random Reuters, you know, like, you know, fools gonna, like, return this into into a, article here.

Alright. And then I forgot to tell you this, but this is the most important thing. I can't believe we didn't talk about this to be honest with you. Because if you're listening to this and you like what you're hearing right now, and you haven't gone and subscribed to the my first million podcast, wherever you get your podcast,

then that's the thing you gotta do. There's nothing more important than doing that right now. And don't do it because I said to do it. Do it because you want do? Because that's who you are.

Would you buy so, would you buy any Russian stocks right now? They're getting crushed, obviously, actually?

No. Just because, like, I'm not I don't wanna make I don't wanna, like, try to make money off this opportunity. I know that's kind of a brand. But, you know, I'm on board with that. I'm on board with that. But let's, like, let's say beyond that. Let's say, like, you let's say you're Russian and you're actually in favor of this war and you're just crazy and you're in do you think would would you have faith in the Russian stock market?

Well, a lot of these were getting close to zero. Like, you know, like,

real businesses were, like, dropping

you know, fifty, seventy, eighty percent.

And so, yeah, you know, you're getting tremendous value. So if you're a citizen there and you're a believer in, you know, you don't wanna be in the low currency anyway. So you need to you'd rather if you just told me, you can either stay in the ruble or you can take your ruble and turn it into something else. I'm gonna always take something else. And there options on something else got cut off. Like, okay. You can't get dollars. You can't get crypto. You can't get you can't get different things. So what are you gonna buy? And,

you know, so because they were limited in many ways across us. Some, like, there was, like, you know, they they stopped the amount of rubles you could sell And so, you know, if you could get into stocks, hey, it's better than better than staying in in the, in the paper.

Yeah. It's interesting. I I I wouldn't buy a Russian company. Just for the same reasons that you said, but we did the episode in the oligarchs, and that was, like, a once in a lifetime opportunity where Russia was going from ominous to somewhat capitalist. And then in my head, I'm like, this might be another one of those opportunities where you could, like, buy, like, the equivalent of Exxon and Russia, which hopefully likely won't go around, okay, but hopefully, but it likely won't go away, but you can get, like, a a huge discount.

Alright.

I got a couple for you. But first, did you see this thing about the right wing site that went viral? Which one?

Okay. So check out this. I I wrote this thing on the on our job. Right wing site goes viral. It's a link to a tweet. So this guy Jed Legume,

which is just a gotta be a fake name.

Judge Legume, he says a far right website launched thirty six days ago, and it's more popular on Facebook than the Washington Post. The DC inquirer has executed an audacious scheme to manipulate Facebook's algorithm

ad platform and meta is letting them get away with it. And so, basically,

the article talks about,

this publication that was created. So let me,

It's called the DC inquirer,

and they'll have articles that are like, you know,

the, you know, like whatever, the freedom convoy is on the verge of victory in Canadian provinces. Right? And they will get a bunch of people to post about it. And what they showed was that,

and so they and so they got, like, all these right wing pages that are, like, impeached Joe iden or I love America. Keep Texas red.

Save America, and they were all posting the same thing.

And so that should be kind of like a basically like a coordinated kinda like ad campaign or whatever. And it started to get really, really big. So the page,

this got Brandon Gil created page. And, you know, it has, like, I don't know, over a million,

you know, like a million followers or something, like, very quickly.

And it's all run under this, like,

yeah. It's basically, like, this this right wing thing that got popular. Now you've told me about this before, which is that con extremely conservative or extremely brill sites will get very popular very quickly, especially on Facebook. But And I was pretty

surprised to see this. Yeah. There's a button here.

Liberal side, like, yeah, obviously polarized on one side as well. Conservative does significantly better because this is a principle that is

true, which is a group of people that feel downtrodden, like, feel like they're underdog. They band together and they get an an outrage does more for sharing.

And in America, so there's, like, groups like minorities,

women,

a lot of, like, far right conservatives

because

media is typically left, they think, you know, our voice is being stomped out. And so they band together. So if you go to Huff Po and you go and look at the comment section and then go to Bright Bart and look at how many comments. If you go to have you ever been to Bright Bart dot com? Yeah. I've been there. Go to Bright Bart and just, like, click a random article and look how many comments. Sometimes twenty thousand comments.

It's crazy. So I totally believe it with this website. And I'm by the way, I'm looking up,

DC inquire. I googled I don't see a website. Is it literally just a So so, basically, it looks like what he's done. He's basically created like a web of

accounts that are kind of all the same. So so, basically, it's like, there's the guy's personal account. It's got Brandon Gil,

and his bio like, you know, I'm the founder and editor of d c inquirer dot com. So that's the that's the URL.

DC inquirer with a to e, e n you.

And it's like, his bio is patriot period, proud West Texan period, businessman, finance, or rancher, conservative Christian, Dartmouth, Dartmouth, husband.

It's like

bingo, you know, you get you hit all the words. Congratulations.

By the way, Sam, you are also rancher.

You are also husband.

I like most all those things. Proudy.

It's also a fan of a fan of corn dogs, because this guy's, like, perfect. It's, like, corn dog aficionado.

You're gonna have a best butt here.

So so they like two o'clock too.

So then he's got, like, basically a whole bunch of other pages. So I think Red Wave, I love America, all those I mentioned. I think those are his pages. So they've all been built up, like, one's at a million. One's at six hundred fifty thousand. One's at two hundred thousand. And he's running ads that were are, like, go look at Brandon Gil's ads in the ad library.

So if you've never done this before, by the way, it's made, like, one of the best tools available to any internet person is

if you go to facebook dot com and then you or just Google Facebook ad library, and then you can look up the ads of any brand, what ads they're running. So if you look at the brands he's running, it'll be a picture of Joe Biden, is, like, talking at a rally, like, kind of confronting somebody. And it says, if you want Joe Biden removed from office, tap the big thumbs up in the right corner. And so it's like, you know, clearly, like, running political ads that are not marked as political ads, basically. So this guy's point was like, oh, they're he's getting away with it, you know, book, you know, you need to shut this down. What I thought was interesting was, dude, this would be an amazing little prank. Like, if I miss Jeff, or I'm just, like, someone out there with, like, a shit head with too much time on their hands. Here's what I would do. I'd basically do the same thing. I'd make a extremely

conservative site.

And I would put out some articles. I would get the traction, and I would do this for, like, two months. And then the third month, I would just pull the on everybody, and I would just switch to an extremely

liberal LGBTQ

website with the same email

I'll just switch everything overnight once I get all these people subscribed.

Which is the measure.

Would make the news? There's this. And then and then that story of the prank pulled would create a new cycle of its own. And then you could basically go get any job you want in any marketing

or whatever agency because you could be like, yeah, I just I did this. Like, so instead of sending your resume out and cover letter, like, do a stunt that shows your knowledge of how the networks, how media works, how PR works, how marketing works. And, you know, you'll impress a lot of people with your ability to, like, pull off a stunt like that. That's actually how buzzfeed started too.

Was Jonah Parete with was pulling stunts like this. I think he did it with With Nike. Nike. Yeah. What was it again? I don't remember exactly, but he, basically said, he revealed, like, an, a fake Easter egg. So he said, like, I think it was, like, if you do something with this pair of shoes, something happens something like that. No. No. No. No. It was it was an email thing. It was like a sweatshop thing. Okay. So here's what it is. Oh, so he goes to Nike had this feature personalized ID where you could, write your name. I don't I don't know if you did this. I did this. I got my name. Yeah. Yeah. Yeah. On my shoes, I thought it was so cool. He goes, so he writes an email. You know, from from Jonah Paretti, to Nike ID personalized at nike dot com. He goes, greetings. My order was cancelled because my personal Nike ID does not But my oh, no. My my order was cancelled, but my Nike ID does not violate any of the outlined,

rules, in your message.

So,

the personal ID on my custom shoes was the word sweatshop.

Sweathop is not not,

a name of another party's trademark, the name of an athlete, blank, or profanity. I chose the ID because I wanted to remember the toil and lay of the children that made my shoes. Could you please ship them to me immediately? Thanks and happy New Year, Jonah Peready.

And so then he sent that. Obviously, that's not gonna go viral an email, but he screenshots that and started getting it and put it out there. And then that got like kind of like a big news storm,

going. And he was doing stunts like this before creating buzzfeed and it kinda showed this guy knows how to make the internet, you know, how to tickle the internet. And he, he he he did it well. One of my favorite things to watch on YouTube is these videos where people will do one of two things. They'll go it's usually always political stuff, and they go to one and they say,

isn't this outrageous? This person said this thing, and they'll read what they person said and go, do you don't agree with that. Do you? And they go, oh, no. I don't agree with that at all. Like, I'm a conservative. I there's no way I would and be like, oh, well, this is what Donald Trump said. Or, like, you know, like, they'll do something like that. Well, they'll, like, make you disagree with something that you whatever. And then they'll do or they'll do it, and they'll say, do you agree with this, and they'll read out like, a speech from Hitler. And they're like, yeah, I I totally agree with that. I'm like, oh, Hitler said. So it's not it's it's it's and it's actually not that fair to do that, but they also go to a hundred people and ninety six have like a normal reaction. And then the four that fall for it, it's like they stitch those together and it just makes it look like everybody this Trump rally feel is dumb and that makes this mistake. And it's like they kind of make New Yorkers or rally, you know, participants or teens, like, or millennials on college campuses. They'll make them look like idiots because they'll Right. All you gotta do is you talk to enough people. You're gonna catch five people who fall for the the trick. Right? It's like Borat. Right? Like,

when he does these tricks or these stunts, they do go viral, and they do make you know, the other party looked bad, but they don't show you all the people that didn't fall for it and don't believe that and didn't say something stupid in response.