00:00

This is the most popular episode we do every year. It takes weeks of planning.

This is the most popular episode we do every year. It takes weeks of planning.

00:06

I'm out fifty bucks I got this new jacket on. We're all dressed up and why? Because it is the Millie Awards. It is our end of year episode where we go through about fifteen categories. Right? Actors, they got the Oscars. And musicians, they have the Grammys. Well, what do business people have? They got the Milly Awards. And this is where we share a bunch of different categories, like, our best and worst investments of the year. You know, where do we take a big L on an investment? What do we win on? Or we'll do a category like person we would most bet it all on? Who would we if we have to invest our whole net worth on somebody? Who would we bet it on? Well, you got me, Sam, and Andrew Wilkinson, all here. We've been doing this for three years now. These episodes are always the favorites. This one went long. We're gonna do it as a two parter. So in part one, we have categories like Billy of the Year,

I'm out fifty bucks I got this new jacket on. We're all dressed up and why? Because it is the Millie Awards. It is our end of year episode where we go through about fifteen categories. Right? Actors, they got the Oscars. And musicians, they have the Grammys. Well, what do business people have? They got the Milly Awards. And this is where we share a bunch of different categories, like, our best and worst investments of the year. You know, where do we take a big L on an investment? What do we win on? Or we'll do a category like person we would most bet it all on? Who would we if we have to invest our whole net worth on somebody? Who would we bet it on? Well, you got me, Sam, and Andrew Wilkinson, all here. We've been doing this for three years now. These episodes are always the favorites. This one went long. We're gonna do it as a two parter. So in part one, we have categories like Billy of the Year,

00:50

best business that we think somebody else should go do, our favorite moment from, from the podcast this year, and the biggest change that we are making personally in our game for 2024. And in part two, we have a whole bunch of categories like our favorite unsexy business and,

best business that we think somebody else should go do, our favorite moment from, from the podcast this year, and the biggest change that we are making personally in our game for 2024. And in part two, we have a whole bunch of categories like our favorite unsexy business and,

01:05

wild predictions for next year, so enjoy the Milly Awards 2023.

wild predictions for next year, so enjoy the Milly Awards 2023.

01:19

Okay. What's up, guys? It's my favorite episode of the year. Andrew Wilkinson is here. Sam is here. Sam, you're looking Dapper. Andrew, you're looking Dapper. Sam, I gotta say the whole dressing well thing.

Okay. What's up, guys? It's my favorite episode of the year. Andrew Wilkinson is here. Sam is here. Sam, you're looking Dapper. Andrew, you're looking Dapper. Sam, I gotta say the whole dressing well thing.

01:30

I'm bought in now. I see it?

I'm bought in now. I see it?

01:33

You don't look like a science teacher.

You don't look like a science teacher.

01:35

You don't look like you're from a different era. You just look sharp, my friend. Yeah. I couldn't find my cuff links. I thought I was gonna look like a farmer on this thing. Thank god. I found them right before we started.

You don't look like you're from a different era. You just look sharp, my friend. Yeah. I couldn't find my cuff links. I thought I was gonna look like a farmer on this thing. Thank god. I found them right before we started.

01:46

Do you guys remember how Trump had, like, the Clemson football team into the White House and they used, like, the Lincoln gravy bowls for, like, barbecue sauce. That's how I feel right now with this person who bought me Tiffany crystal for my wedding. This is the first time they're being used and where they're being used for Whole Foods brand LaCroix.

Do you guys remember how Trump had, like, the Clemson football team into the White House and they used, like, the Lincoln gravy bowls for, like, barbecue sauce. That's how I feel right now with this person who bought me Tiffany crystal for my wedding. This is the first time they're being used and where they're being used for Whole Foods brand LaCroix.

02:02

So shout out to that person.

So shout out to that person.

02:05

Andrew,

Andrew,

02:06

You feeling good? You ready to do this thing? Feeling great.

You feeling good? You ready to do this thing? Feeling great.

02:09

Yeah. I'm, this is the best I've dressed in years. We're happy that you did it here. Alright. So this is the Milly Awards. So we've done this. This is now Shaan, four years running. We've done this. Or is it three? I think four. Three or three. I think it's three. And we've got We've got eleven or twelve or thirteen categories. We're gonna do favorite MFM guest. We're gonna do Billy of the Year. Biggest change we're making for twenty four.

Yeah. I'm, this is the best I've dressed in years. We're happy that you did it here. Alright. So this is the Milly Awards. So we've done this. This is now Shaan, four years running. We've done this. Or is it three? I think four. Three or three. I think it's three. And we've got We've got eleven or twelve or thirteen categories. We're gonna do favorite MFM guest. We're gonna do Billy of the Year. Biggest change we're making for twenty four.

02:31

The person we bet it all on. We're gonna do a bunch of different stuff. And we're gonna try and go somewhat fast for each category, but I'm sure we're gonna have interesting stories for each one. Shaan, you wanna kick it off where do you wanna go? Category one.

The person we bet it all on. We're gonna do a bunch of different stuff. And we're gonna try and go somewhat fast for each category, but I'm sure we're gonna have interesting stories for each one. Shaan, you wanna kick it off where do you wanna go? Category one.

02:41

This is the Milly Award for our favorite MFM

This is the Milly Award for our favorite MFM

02:45

episode or guest of the year.

episode or guest of the year.

02:47

Sam start us off who you got. Alright. This was a tie. No. It's not a tie. We're not gonna have ties, but I'm gonna say the top two that I had was Scott Galloway. So, by the way, we have a clip that's gone viral on

Sam start us off who you got. Alright. This was a tie. No. It's not a tie. We're not gonna have ties, but I'm gonna say the top two that I had was Scott Galloway. So, by the way, we have a clip that's gone viral on

02:58

on YouTube, where it's a clip from the Scott Galloway pod where he's talking about how much he made. I'm talking about how much I made. And people are just raggin on us both so hard because they say that we sound so depressed But I'm gonna give it number one to Kevin Ryan. Kevin Ryan is the founder of Gilt, Business Insider, MongoDB.

on YouTube, where it's a clip from the Scott Galloway pod where he's talking about how much he made. I'm talking about how much I made. And people are just raggin on us both so hard because they say that we sound so depressed But I'm gonna give it number one to Kevin Ryan. Kevin Ryan is the founder of Gilt, Business Insider, MongoDB.

03:12

I think Kevin Ryan was the best episode. I think he was the most wise person and well balanced person we've had who's had crazy success. You know what else he did that I liked? At the end of the episode, he was like, Here's how I set up my company to maximize,

I think Kevin Ryan was the best episode. I think he was the most wise person and well balanced person we've had who's had crazy success. You know what else he did that I liked? At the end of the episode, he was like, Here's how I set up my company to maximize,

03:27

like, kind of the gain I get out of these companies and pay the least taxes.

like, kind of the gain I get out of these companies and pay the least taxes.

03:31

And I'll tell you what. No rich guy ever says that. No rich guy ever tells you, this is the structure I use, and he said it on on air. He's like, here's what it does. It lets me live in a high cost state, and I'm effectively only paying fourteen percent and my kids are only paying zero percent on what they're getting out of our our capital gains due to QSBS.

And I'll tell you what. No rich guy ever says that. No rich guy ever tells you, this is the structure I use, and he said it on on air. He's like, here's what it does. It lets me live in a high cost state, and I'm effectively only paying fourteen percent and my kids are only paying zero percent on what they're getting out of our our capital gains due to QSBS.

03:49

So he owns the share. He he's like, I only work on projects that are QSBS eligible in long term capital gains. I'm not looking for

So he owns the share. He he's like, I only work on projects that are QSBS eligible in long term capital gains. I'm not looking for

03:56

cash flow or income because he's like, yeah, I got to a point where I'd I have that, like, you know, day to day needs settle to. So you have to get to there. He's like, but once you're there, He's like you,

cash flow or income because he's like, yeah, I got to a point where I'd I have that, like, you know, day to day needs settle to. So you have to get to there. He's like, but once you're there, He's like you,

04:06

you take your QSBS. You live in a high cost state. You then,

you take your QSBS. You live in a high cost state. You then,

04:10

gift,

gift,

04:11

your stock to your kid's trust. You set up kids' trust, you gift your stock to them before you raise a financing round. So you're taking only, like, let's say a 100k out of your

your stock to your kid's trust. You set up kids' trust, you gift your stock to them before you raise a financing round. So you're taking only, like, let's say a 100k out of your

04:20

a lifetime gift tax,

a lifetime gift tax,

04:22

and your kids now own QSBS eligible stock. When you sell, you're gonna end up paying only the state tax. So you'll pay fourteen percent California or New York. You'll pay no federal.

and your kids now own QSBS eligible stock. When you sell, you're gonna end up paying only the state tax. So you'll pay fourteen percent California or New York. You'll pay no federal.

04:33

And then your kids will pay zero percent wherever, you know, likely whenever they get it out of the trust, at their at their given point of time. You're getting QSBS, you know, the ten million dollars tax free for you times each of your kids. I can get to fifty million tax free if I got, you know, three or four kids or whatever. I don't think they've got I don't think they have QSBS in Canada land, do they? No. We don't have we have there's all sorts of other stuff in benefit and stuff. But, there's a great saying on this stuff.

And then your kids will pay zero percent wherever, you know, likely whenever they get it out of the trust, at their at their given point of time. You're getting QSBS, you know, the ten million dollars tax free for you times each of your kids. I can get to fifty million tax free if I got, you know, three or four kids or whatever. I don't think they've got I don't think they have QSBS in Canada land, do they? No. We don't have we have there's all sorts of other stuff in benefit and stuff. But, there's a great saying on this stuff.

04:59

Whales only

Whales only

05:01

get harpooned when they surface. Right? And he just surfaced in a really obvious way. And you know there's just some anal retentive IRS guy listening to the stroking your beard right now. Strike that all from the record.

get harpooned when they surface. Right? And he just surfaced in a really obvious way. And you know there's just some anal retentive IRS guy listening to the stroking your beard right now. Strike that all from the record.

05:12

What what's yours, Andrew?

What what's yours, Andrew?

05:15

My favorite was Sarah Moore. So Sarah Moore,

My favorite was Sarah Moore. So Sarah Moore,

05:18

she's a crazy story. She

she's a crazy story. She

05:20

had a really troubled childhood basically got adopted by this wealthy family. They ended up putting her through Harvard Business School, and she went out and she bought this business called eggcartons.com

had a really troubled childhood basically got adopted by this wealthy family. They ended up putting her through Harvard Business School, and she went out and she bought this business called eggcartons.com

05:31

and this story was just incredible. I feel like

and this story was just incredible. I feel like

05:34

so many people hear these wild stories about tech bro billionaires,

so many people hear these wild stories about tech bro billionaires,

05:39

you know, raising a bunch of money and hitting it big, making trillions of dollars. And I think her story is much more realistic for a normal person, you know, anyone She really kind of, is a testament to the fact that anybody can teach them self business and can go buy a business that is really not rocket science. And I loved how simple and tactical. All of her stuff was. She's so honest. I love that story. I'm trying to stay low key and under the radar, and I think it's been our one of our most downloaded and viewed episodes with, like, five hundred thousand listens to that episode. Oops. Well,

you know, raising a bunch of money and hitting it big, making trillions of dollars. And I think her story is much more realistic for a normal person, you know, anyone She really kind of, is a testament to the fact that anybody can teach them self business and can go buy a business that is really not rocket science. And I loved how simple and tactical. All of her stuff was. She's so honest. I love that story. I'm trying to stay low key and under the radar, and I think it's been our one of our most downloaded and viewed episodes with, like, five hundred thousand listens to that episode. Oops. Well,

06:13

so The smartest thing she did is she, like, she did the, the Michael Jordan, like, I'm retiring. This is the last thing. Like, you know, I'm never going out again. And now if she it immediately as soon as you said that in the intro, I was like, I have to listen. Right? There's definitely episodes I kind of check out of or don't do. Yeah. It was a great one.

so The smartest thing she did is she, like, she did the, the Michael Jordan, like, I'm retiring. This is the last thing. Like, you know, I'm never going out again. And now if she it immediately as soon as you said that in the intro, I was like, I have to listen. Right? There's definitely episodes I kind of check out of or don't do. Yeah. It was a great one.

06:33

The, by the way, there's a quick follow-up to that because that store that, that story, the Sarah Moore story

The, by the way, there's a quick follow-up to that because that store that, that story, the Sarah Moore story

06:38

was falls in the category of kinda, like, too good to be true. So, you know,

was falls in the category of kinda, like, too good to be true. So, you know,

06:43

look at all the elements. It's basically, like, here's this

look at all the elements. It's basically, like, here's this

06:47

super hot woman who

super hot woman who

06:49

grew up, you know, super poor, couldn't even get into college.

grew up, you know, super poor, couldn't even get into college.

06:53

Somehow ends up at Harvard Business School. There must have been something happening there. A family if I could adopted her along the way. That's, like, the plot of the movie blind side. Then it was, buys a business, but has no money, remember, because she grew up super poor. So bought the business with zero dollars cash down. How she found the business? Was she, you know, hired fifty interns off of Craigslist and, like, snuck them into the Harvard Business School, like, library to work with her on this. It had and and it applies this business eggcartons.com for a million it's a million multi million dollar business, super successful. There's no pictures of her on the internet. There's no interviews of her on the internet. Right? We're, like, the only guys who have, like, done this. So there was a lot there that, like, I came out be thinking,

Somehow ends up at Harvard Business School. There must have been something happening there. A family if I could adopted her along the way. That's, like, the plot of the movie blind side. Then it was, buys a business, but has no money, remember, because she grew up super poor. So bought the business with zero dollars cash down. How she found the business? Was she, you know, hired fifty interns off of Craigslist and, like, snuck them into the Harvard Business School, like, library to work with her on this. It had and and it applies this business eggcartons.com for a million it's a million multi million dollar business, super successful. There's no pictures of her on the internet. There's no interviews of her on the internet. Right? We're, like, the only guys who have, like, done this. So there was a lot there that, like, I came out be thinking,

07:33

did I just get Elizabeth Holmes? This is I I might have oh, god. This I might be part of the documentary here. Alright. Let me me at least make sure I look good if this is gonna end up on Netflix one day. And

did I just get Elizabeth Holmes? This is I I might have oh, god. This I might be part of the documentary here. Alright. Let me me at least make sure I look good if this is gonna end up on Netflix one day. And

07:44

she flew out after the episode. She's like, I gotta meet you.

she flew out after the episode. She's like, I gotta meet you.

07:48

So, okay. Why? And she's like, I just I need to know who I'm dealing with here. And so she flies out.

So, okay. Why? And she's like, I just I need to know who I'm dealing with here. And so she flies out.

07:54

We go get lunch here in the Burbs in California. She flies all the way from Boston,

We go get lunch here in the Burbs in California. She flies all the way from Boston,

07:58

and

and

08:00

everything checked out. It was

everything checked out. It was

08:03

if she is Elizabeth Holmes, she's the greatest Elizabeth holes you've ever seen.

if she is Elizabeth Holmes, she's the greatest Elizabeth holes you've ever seen.

08:07

You know, she looks like, but she shows like she told the story. She showed me the old photos. Like, you know, she everything.

You know, she looks like, but she shows like she told the story. She showed me the old photos. Like, you know, she everything.

08:14

And she's like, I'm so glad that, you know, people have been pretty respectful because I said on the episode, please don't bother me.

And she's like, I'm so glad that, you know, people have been pretty respectful because I said on the episode, please don't bother me.

08:19

And we we did a form instead of her, like, email address, like, here. Type your questions in this form, and then we'll we'll answer the form. How many how many messages did she get? A lot. She had said after the first appearance on it, she got, like, like, to the Netflix, Bravo. Like, other people have reached out to be, like, can I do, we wanna do a show on your movie on you?

And we we did a form instead of her, like, email address, like, here. Type your questions in this form, and then we'll we'll answer the form. How many how many messages did she get? A lot. She had said after the first appearance on it, she got, like, like, to the Netflix, Bravo. Like, other people have reached out to be, like, can I do, we wanna do a show on your movie on you?

08:38

Wow. Alright. Well, kudos to Sarah Moore. What is what's yours, Sean?

Wow. Alright. Well, kudos to Sarah Moore. What is what's yours, Sean?

08:42

Alright. My MFF guest here that's gonna surprise you guys is

Alright. My MFF guest here that's gonna surprise you guys is

08:46

Connor Price.

Connor Price.

08:48

And Connor Price is a

And Connor Price is a

08:50

was a guy who was working in a warehouse. He was stacking boxes in our friend's warehouse in Ramon's warehouse.

was a guy who was working in a warehouse. He was stacking boxes in our friend's warehouse in Ramon's warehouse.

08:55

And

And

08:57

He was, like, a wannabe rapper, white guy. And, you know, like, that's kinda cliche,

He was, like, a wannabe rapper, white guy. And, you know, like, that's kinda cliche,

09:01

but he actually made it. And he made it in a very interesting way. He figured out how to go viral on TikTok. And he was not a social media guy. He refused to even post on social media. He was too shy. His wife was like,

but he actually made it. And he made it in a very interesting way. He figured out how to go viral on TikTok. And he was not a social media guy. He refused to even post on social media. He was too shy. His wife was like,

09:13

you gotta do this. Is a great way to get the word out. And let's just have some fun with it. She kinda became as, like, as manager, and they now have racked up, I don't know, like, a billion views on TikTok going viral. And the reason I say counter prices, not just because that's an inspiring story,

you gotta do this. Is a great way to get the word out. And let's just have some fun with it. She kinda became as, like, as manager, and they now have racked up, I don't know, like, a billion views on TikTok going viral. And the reason I say counter prices, not just because that's an inspiring story,

09:29

but

but

09:30

I took away one big lesson of, like, the It's, like, I realized that the puck has moved, and I'll give you guys the short version of it. I think era one of marketing was sort of, like,

I took away one big lesson of, like, the It's, like, I realized that the puck has moved, and I'll give you guys the short version of it. I think era one of marketing was sort of, like,

09:41

Let me interrupt

Let me interrupt

09:42

your programming in order to tell you about my product. Right? That's commercials. That's like radio ads. That's how things used to work. Era two became,

your programming in order to tell you about my product. Right? That's commercials. That's like radio ads. That's how things used to work. Era two became,

09:53

hey, let me send this to an influencer. They'll kind of hold up the product and make a post about the product. So now I'm not interrupting your programming. I'm kind of using this trusted influencer.

hey, let me send this to an influencer. They'll kind of hold up the product and make a post about the product. So now I'm not interrupting your programming. I'm kind of using this trusted influencer.

10:02

But it's clearly, you know, still an ad. The the content is by this product. It's great.

But it's clearly, you know, still an ad. The the content is by this product. It's great.

10:07

And what Connor Price is doing is a little bit different. He he creates a little skit. And in the middle of the the payoff of the skit, the hero of the skit, the one that saves the day, is this dope song, and the fifteen seconds of the dope song, and that gets people to go and actually want to go find the product. And now I see this everywhere. This is how Mr. Beast sells chocolate too. He doesn't hold up his candy bar and say, this is a delicious candy bar. You should go buy it. He says, I recreated Willy Wonka's chocolate factory. And inside this factory is... he makes, like, the product is baked into the content. The content is entertainment around the product. And now that I see that, I can't unsee it. I see it everywhere, and it's part of my kinda core business strategy now. Even our own ads we changed like that. Instead of saying, we're gonna stop and we're gonna tell you about this thing. We created a segment called the Thrill of the Shill. We we teach a lesson, our entertaining story, And then we tell you about the product in that story. And, that's how I think marketing goes down. Connor Price. Give a shout out to his, wife too, just a total shark in the best possible way.

And what Connor Price is doing is a little bit different. He he creates a little skit. And in the middle of the the payoff of the skit, the hero of the skit, the one that saves the day, is this dope song, and the fifteen seconds of the dope song, and that gets people to go and actually want to go find the product. And now I see this everywhere. This is how Mr. Beast sells chocolate too. He doesn't hold up his candy bar and say, this is a delicious candy bar. You should go buy it. He says, I recreated Willy Wonka's chocolate factory. And inside this factory is... he makes, like, the product is baked into the content. The content is entertainment around the product. And now that I see that, I can't unsee it. I see it everywhere, and it's part of my kinda core business strategy now. Even our own ads we changed like that. Instead of saying, we're gonna stop and we're gonna tell you about this thing. We created a segment called the Thrill of the Shill. We we teach a lesson, our entertaining story, And then we tell you about the product in that story. And, that's how I think marketing goes down. Connor Price. Give a shout out to his, wife too, just a total shark in the best possible way.

11:05

Yeah. She was hardcore.

Yeah. She was hardcore.

11:08

This data is wrong every freaking time.

This data is wrong every freaking time.

11:11

Have you heard of HubSpot?

Have you heard of HubSpot?

11:13

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the clients hold history, calls, support tickets, emails, and

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the clients hold history, calls, support tickets, emails, and

11:21

Here's a task from three days ago I totally missed.

Here's a task from three days ago I totally missed.

11:25

Hubspot, grow better.

Hubspot, grow better.

11:28

Alright. You wanna move to the next one? Billy of the Year? How do we describe this one? Just a billionaire who's fascinating?

Alright. You wanna move to the next one? Billy of the Year? How do we describe this one? Just a billionaire who's fascinating?

11:35

It's just someone who's balling out of control. You don't even have to be a billionaire. You just have to have that that billionaire strut, the ability to to walk with some swagger and play the game a little differently. So it's somebody who is

It's just someone who's balling out of control. You don't even have to be a billionaire. You just have to have that that billionaire strut, the ability to to walk with some swagger and play the game a little differently. So it's somebody who is

11:46

super successful, but in a way that we really respect. Let's go with Andrew first who you got? So mine is very obvious. It's

super successful, but in a way that we really respect. Let's go with Andrew first who you got? So mine is very obvious. It's

11:54

Sorry. Okay. Landline over there? You still have a landline? Dude, you go public if you have to install a landline. Right. The gate the gate the the gate of my house is, like, the super old school system. So I have a landline just for that. You know, you better only be talking to presidents on that thing. Yeah. It's red. It's red. Like the bat phone.

Sorry. Okay. Landline over there? You still have a landline? Dude, you go public if you have to install a landline. Right. The gate the gate the the gate of my house is, like, the super old school system. So I have a landline just for that. You know, you better only be talking to presidents on that thing. Yeah. It's red. It's red. Like the bat phone.

12:11

So mine is pretty obvious. It's Charlie Munger. I think we all know who he is. For those of you that don't, he's Warren Buffett's longtime business partner. He just died last week. I think he was fifteen days or something short of his hundredth birthday. He was ninety nine. And the guy was completely sharp to the end. I think a week before he did an interview with Jesse or, what's her name? Becky Quick.

So mine is pretty obvious. It's Charlie Munger. I think we all know who he is. For those of you that don't, he's Warren Buffett's longtime business partner. He just died last week. I think he was fifteen days or something short of his hundredth birthday. He was ninety nine. And the guy was completely sharp to the end. I think a week before he did an interview with Jesse or, what's her name? Becky Quick.

12:35

From CNBC.

From CNBC.

12:37

And I just wanna tell you a story about this guy. This is how sharp this guy was. So Chris and I were having dinner with him one night, And all of a sudden this guy bursts into the room, and he's like, Charlie, I gotta I'm doing a deal right now. I need to know, an answer to something. And this guy walks in.

And I just wanna tell you a story about this guy. This is how sharp this guy was. So Chris and I were having dinner with him one night, And all of a sudden this guy bursts into the room, and he's like, Charlie, I gotta I'm doing a deal right now. I need to know, an answer to something. And this guy walks in.

12:53

He's, like, thirty years old, and he just starts rattling off a bunch of questions. He's, like, Okay.

He's, like, thirty years old, and he just starts rattling off a bunch of questions. He's, like, Okay.

13:00

We need to do it at, five point six percent interest for this many doors, and Charlie just asks a couple questions. And he says, Okay. Good.

We need to do it at, five point six percent interest for this many doors, and Charlie just asks a couple questions. And he says, Okay. Good.

13:08

Cool. And then the guy just, like, says bye to us and leaves,

Cool. And then the guy just, like, says bye to us and leaves,

13:11

and Charlie explains that it's this neighborhood kid

and Charlie explains that it's this neighborhood kid

13:15

who he is a Hasidic Jew tried to convert him to Judaism twenty years ago, going door to door with a Bible with with Bibles,

who he is a Hasidic Jew tried to convert him to Judaism twenty years ago, going door to door with a Bible with with Bibles,

13:25

and

and

13:26

they ended up becoming friends. He mentored him.

they ended up becoming friends. He mentored him.

13:29

They he started buying apartments Charlie backed him on this and now they own a billion dollar real estate portfolio of Los Angeles apartments. And he's just this neighborhood kid

They he started buying apartments Charlie backed him on this and now they own a billion dollar real estate portfolio of Los Angeles apartments. And he's just this neighborhood kid

13:40

his name is Avi, and, and they built this huge business together. And Charlie started doing this when he was, like, ninety years old. His ninety year old side hustle is a billion dollar real estate portfolio. God, damn it.

his name is Avi, and, and they built this huge business together. And Charlie started doing this when he was, like, ninety years old. His ninety year old side hustle is a billion dollar real estate portfolio. God, damn it.

13:51

Andrew, is this gonna be, like, a a couple that's been married for eighty years? And they both die at the same time. Is is Warren gonna like, is he, distraught, you think, in the same way a marriage would be? I don't know. I mean, yeah, Buffet's really old too. And I think, you think about the actuarial tables, they really don't have much or Buffet wouldn't have much time left, but, hopefully, he keeps going for a couple more years

Andrew, is this gonna be, like, a a couple that's been married for eighty years? And they both die at the same time. Is is Warren gonna like, is he, distraught, you think, in the same way a marriage would be? I don't know. I mean, yeah, Buffet's really old too. And I think, you think about the actuarial tables, they really don't have much or Buffet wouldn't have much time left, but, hopefully, he keeps going for a couple more years

14:13

to, or he said he has a successor and everything lined up. But I wasn't sure if it's gonna be, like, a marriage where, like, he he's gonna go, like, next week, but I guess we'll see. Twenty is they've had successors since they were, like, sixty. Everyone's been saying they'll die at any time.

to, or he said he has a successor and everything lined up. But I wasn't sure if it's gonna be, like, a marriage where, like, he he's gonna go, like, next week, but I guess we'll see. Twenty is they've had successors since they were, like, sixty. Everyone's been saying they'll die at any time.

14:26

So they've gone they've gone a lot longer than everyone thought.

So they've gone they've gone a lot longer than everyone thought.

14:29

Alright. Mine's Palmer Luckey, the CEO of Andrew. So we had Palmer Luckey on, I think, two years ago now. It was an amazing episode But here's why I like Palmer Luckey. He says what you'd wanna say if you were a billionaire, but you'd be too afraid to say it. And so he has gotten a lot of really good quotes of him. He's kind of a loose cannon in a in a few ways, like him and Jason Calcanis have gotten into it. But frankly, I love it. So he's got this great thing that he did. He spoke at a conference recently, and he goes, Do you guys know what the number one profession that children wanna be? It's social media influencer, the next is professional gamer, the next is a YouTuber. And the problem is is that you can't help kids to follow their dreams when their dreams suck.

Alright. Mine's Palmer Luckey, the CEO of Andrew. So we had Palmer Luckey on, I think, two years ago now. It was an amazing episode But here's why I like Palmer Luckey. He says what you'd wanna say if you were a billionaire, but you'd be too afraid to say it. And so he has gotten a lot of really good quotes of him. He's kind of a loose cannon in a in a few ways, like him and Jason Calcanis have gotten into it. But frankly, I love it. So he's got this great thing that he did. He spoke at a conference recently, and he goes, Do you guys know what the number one profession that children wanna be? It's social media influencer, the next is professional gamer, the next is a YouTuber. And the problem is is that you can't help kids to follow their dreams when their dreams suck.

15:08

Which is like a great line. Then he goes, do you know what the number one dream for kids in nineteen seventy one nineteen seventy one was, it was an astronaut. We had just gone to the moon. These guys were fighter pilots, PhD mathematicians,

Which is like a great line. Then he goes, do you know what the number one dream for kids in nineteen seventy one nineteen seventy one was, it was an astronaut. We had just gone to the moon. These guys were fighter pilots, PhD mathematicians,

15:19

Superman, who all were also really good good looking and well spoken. It was the ultimate American hero ideal for a kid to see that and say, that's what I wanna be. Okay. Then I say, yes. We we should tell kids to follow their dream. But when it's social media influencers, I should tell we should tell them their their dreams suck and don't follow their dreams. So he's got these really, like, articulated wonderful points that I appreciate. He dresses silly. He's got a mullet. I'm a big Palmer Luckey fan. Yeah. I like that one. That's down two years in a row. Andrew gave him the nod last year for Billy of the Year. And now Sam comes in again with Palmer. I love it. He's we gotta get him back on, man. He was he was really good on the pot. He had super interesting ideas, and also, like you said, speaks his mind. He says that he flies commercial and that he prefers to see to sit by the bathroom. He goes, because that because my my grand he goes, my grandpa was a pilot, and I just love being around everyone. I don't truly believe that, but he continually claims that's true. What's yours, Sean?

Superman, who all were also really good good looking and well spoken. It was the ultimate American hero ideal for a kid to see that and say, that's what I wanna be. Okay. Then I say, yes. We we should tell kids to follow their dream. But when it's social media influencers, I should tell we should tell them their their dreams suck and don't follow their dreams. So he's got these really, like, articulated wonderful points that I appreciate. He dresses silly. He's got a mullet. I'm a big Palmer Luckey fan. Yeah. I like that one. That's down two years in a row. Andrew gave him the nod last year for Billy of the Year. And now Sam comes in again with Palmer. I love it. He's we gotta get him back on, man. He was he was really good on the pot. He had super interesting ideas, and also, like you said, speaks his mind. He says that he flies commercial and that he prefers to see to sit by the bathroom. He goes, because that because my my grand he goes, my grandpa was a pilot, and I just love being around everyone. I don't truly believe that, but he continually claims that's true. What's yours, Sean?

16:15

Alright. My billy of the year is gonna be an entrepreneur who I think has a

Alright. My billy of the year is gonna be an entrepreneur who I think has a

16:21

I don't know how close they are to the billy number. I think they're probably close when you include

I don't know how close they are to the billy number. I think they're probably close when you include

16:25

their wife. That's a little hint for you. I wrote down a couple of bullet points on why

their wife. That's a little hint for you. I wrote down a couple of bullet points on why

16:32

This person is a badass.

This person is a badass.

16:34

And you know you're a badass when you're a couple bullet points goes to the roman numeral thirteen.

And you know you're a badass when you're a couple bullet points goes to the roman numeral thirteen.

16:39

Let me just read these off in rapid succession. Okay. This person has been a rapper, an entrepreneur, an investor, an author. They are a motivational speaker.

Let me just read these off in rapid succession. Okay. This person has been a rapper, an entrepreneur, an investor, an author. They are a motivational speaker.

16:48

They have a bad ass wife who's even more successful than that. They somehow married up even though they're super successful themselves. Four kids. And when I called this person to prep for the podcast,

They have a bad ass wife who's even more successful than that. They somehow married up even though they're super successful themselves. Four kids. And when I called this person to prep for the podcast,

16:58

They were on their way, you know, like, taking care of the kids, taking them to their soccer game, yelling how to get let them. Where's your shoes? How you know, where where'd you put your shoes yesterday? And that just told me they're they're plugged in as a dad versus, you know, four other people are raising their kids.

They were on their way, you know, like, taking care of the kids, taking them to their soccer game, yelling how to get let them. Where's your shoes? How you know, where where'd you put your shoes yesterday? And that just told me they're they're plugged in as a dad versus, you know, four other people are raising their kids.

17:14

They own an NBA team. They're a part owner in an NBA team. They built a coconut water brand, a private jet company. They discovered David Goggins before he was David Goggins. They they actually invited David Agungs to live in their house and train them every single day for thirty days.

They own an NBA team. They're a part owner in an NBA team. They built a coconut water brand, a private jet company. They discovered David Goggins before he was David Goggins. They they actually invited David Agungs to live in their house and train them every single day for thirty days.

17:29

They like running they created a running festival. They'd like pickles to create a pickle brand. They created a fake Mount Everest, because he's like, I can't go, climb Everest, but I'll take this mountain. I'll climb it fourteen times, and it's the same height as Everest.

They like running they created a running festival. They'd like pickles to create a pickle brand. They created a fake Mount Everest, because he's like, I can't go, climb Everest, but I'll take this mountain. I'll climb it fourteen times, and it's the same height as Everest.

17:41

He came on the pod and had one of the all time classic lines about some other competitor,

He came on the pod and had one of the all time classic lines about some other competitor,

17:47

of his. Here he goes. Keep the money warm.

of his. Here he goes. Keep the money warm.

17:51

Thank you. Thank you for keeping the money warm for me. I'm coming,

Thank you. Thank you for keeping the money warm for me. I'm coming,

17:55

and keep the money warm has just It warms my soul.

and keep the money warm has just It warms my soul.

17:59

He is just having fun out here. He's got great life, philosophies

He is just having fun out here. He's got great life, philosophies

18:03

about having adventures multiple times a year to to have a life where I live. He is. He also got angry at me for asking him what his monthly burn was. Yeah. He called Sam out for,

about having adventures multiple times a year to to have a life where I live. He is. He also got angry at me for asking him what his monthly burn was. Yeah. He called Sam out for,

18:13

badgering him. We had it out of the upset because he got so bad for him. I did badger. I I said I'll ask whatever I want, and I respect your I feel like I respect you the same question. Several different ways until he finally wilts. He didn't wilt. He was like, that's personal shit, Sam. You're pissing me off. And, he He is Jesse Itzler. That is my billy of the year. That's a good one. Yeah. I, I had him on my list. I thought you were gonna pick him. So I I backed off I think Jesse's an amazing person. He also has this calendar. I keep getting Facebook ads for it, and I'm gonna buy one where he like to set what did he say? He goes, I'm fifty years old. I only have thirty summers left. I'm planning exactly. I'm gonna spend them. It it is gonna happen. I think it was called Bigass calendar.

badgering him. We had it out of the upset because he got so bad for him. I did badger. I I said I'll ask whatever I want, and I respect your I feel like I respect you the same question. Several different ways until he finally wilts. He didn't wilt. He was like, that's personal shit, Sam. You're pissing me off. And, he He is Jesse Itzler. That is my billy of the year. That's a good one. Yeah. I, I had him on my list. I thought you were gonna pick him. So I I backed off I think Jesse's an amazing person. He also has this calendar. I keep getting Facebook ads for it, and I'm gonna buy one where he like to set what did he say? He goes, I'm fifty years old. I only have thirty summers left. I'm planning exactly. I'm gonna spend them. It it is gonna happen. I think it was called Bigass calendar.

18:57

Alright. Category number three,

Alright. Category number three,

19:00

what is the biggest change you're making for twenty twenty four? But before we do it, we have to say what we said

what is the biggest change you're making for twenty twenty four? But before we do it, we have to say what we said

19:05

last year, Andrew, you said,

last year, Andrew, you said,

19:08

being better at responding to iMessage. You were like, I've I've gotten my email system under wrap, but, you know, you're like, I have so many text messages. I'm bad at replying. It makes me feel like a bad person and a bad friend.

being better at responding to iMessage. You were like, I've I've gotten my email system under wrap, but, you know, you're like, I have so many text messages. I'm bad at replying. It makes me feel like a bad person and a bad friend.

19:19

Sam, you said I'm gonna be less of a dictator.

Sam, you said I'm gonna be less of a dictator.

19:23

You said I'm gonna lead this company without being a dictator and being less metrics obsessed I'm gonna be more vibe driven, more calm. I nailed it, by the way, just for the record. Yeah. I was gonna say. And I said,

You said I'm gonna lead this company without being a dictator and being less metrics obsessed I'm gonna be more vibe driven, more calm. I nailed it, by the way, just for the record. Yeah. I was gonna say. And I said,

19:36

I know I'm I don't know why I I think I said something else, but I think I said knowing when to use my impulsiveness and when to ignore it.

I know I'm I don't know why I I think I said something else, but I think I said knowing when to use my impulsiveness and when to ignore it.

19:46

That so those were our three. Sam, you wanna go first? So you said you nailed it. I nailed it. I've I've been way less metric focus. I try not to talk about sales or anything like that. You're a vibe CEO? I'm a vibe CEO. You know, I'm not the CEO, but my CEO is metrics driven, but I'm not as much. So I I I calm down, and I think I'm very easy to be around at this moment. But next year, so I'm making a few changes. One, I'm gonna move eventually. I think I'm gonna do the most tuxedo guy tuxedo thing ever. I think I'm moving to, like, Greenwich, Connecticut. That's not a joke. That's serious. That's gonna be a big change. But you know what I'm gonna do in two thousand twenty four is I'm gonna get I'm trying gray scale, you know, you guys know what gray scale is. It's when you There's like a if you go to just Google it and you'll see the directions on how to do it, but if you type in on your phone, like, color, you should see it where you can switch your iPhone to only be black or white. So I'm doing that right now because I've been using my phone to read books to my daughter, and I hate having that bright with all those colors because she stares at them But the bigger switch I'm gonna do is I'm gonna get a dumb phone. Have you guys seen dumb phones? It's like a Nokia or a light phone? I cannot stand phone addiction. It's really bothering me. Totally addicted. And I'm afraid to set a bad example for my children. So this year, I'm gonna move to a dumb phone, which is similar, I guess, to what you're saying, Andrew, you're breaking up with email. So two well, two thoughts on that before you jump to that. So one,

That so those were our three. Sam, you wanna go first? So you said you nailed it. I nailed it. I've I've been way less metric focus. I try not to talk about sales or anything like that. You're a vibe CEO? I'm a vibe CEO. You know, I'm not the CEO, but my CEO is metrics driven, but I'm not as much. So I I I calm down, and I think I'm very easy to be around at this moment. But next year, so I'm making a few changes. One, I'm gonna move eventually. I think I'm gonna do the most tuxedo guy tuxedo thing ever. I think I'm moving to, like, Greenwich, Connecticut. That's not a joke. That's serious. That's gonna be a big change. But you know what I'm gonna do in two thousand twenty four is I'm gonna get I'm trying gray scale, you know, you guys know what gray scale is. It's when you There's like a if you go to just Google it and you'll see the directions on how to do it, but if you type in on your phone, like, color, you should see it where you can switch your iPhone to only be black or white. So I'm doing that right now because I've been using my phone to read books to my daughter, and I hate having that bright with all those colors because she stares at them But the bigger switch I'm gonna do is I'm gonna get a dumb phone. Have you guys seen dumb phones? It's like a Nokia or a light phone? I cannot stand phone addiction. It's really bothering me. Totally addicted. And I'm afraid to set a bad example for my children. So this year, I'm gonna move to a dumb phone, which is similar, I guess, to what you're saying, Andrew, you're breaking up with email. So two well, two thoughts on that before you jump to that. So one,

21:08

the bright light you get at night, you wanna actually Peter Atia recommends switching your phone so that it's a red screen instead of Grayscale.

the bright light you get at night, you wanna actually Peter Atia recommends switching your phone so that it's a red screen instead of Grayscale.

21:15

I can teach you how to do that. You tap your, power button twice, and you can make it a shortcut to make your screen red. And red light doesn't affect your night vision. So that's what I do.

I can teach you how to do that. You tap your, power button twice, and you can make it a shortcut to make your screen red. And red light doesn't affect your night vision. So that's what I do.

21:26

That said, there's been studies on,

That said, there's been studies on,

21:29

color. And if you decolorize your phone, if you make a gray scale, it's less stimulating. You're less likely to click into stuff.

color. And if you decolorize your phone, if you make a gray scale, it's less stimulating. You're less likely to click into stuff.

21:36

What I've done

What I've done

21:37

is actually installed something called Freedom and Freedom plus Screentime basically block everything.

is actually installed something called Freedom and Freedom plus Screentime basically block everything.

21:44

I've been doing that, but with Opal, you know, Opal. I think it's the same thing. Yeah. Similar. So it's like I basically have no ability to get through it. Like, there's I I I can't I have not been able to figure it out. And so I have no email on my phone.

I've been doing that, but with Opal, you know, Opal. I think it's the same thing. Yeah. Similar. So it's like I basically have no ability to get through it. Like, there's I I I can't I have not been able to figure it out. And so I have no email on my phone.

21:56

I've blocked a lot of texting. I've blocked every base basically every fun app. And I feel like an addict. Like, I I feel like really irritable. I'm going through withdrawal right now.

I've blocked a lot of texting. I've blocked every base basically every fun app. And I feel like an addict. Like, I I feel like really irritable. I'm going through withdrawal right now.

22:07

But the change I'm trying to make so I I nailed texting last year. I got this amazing app called text dot com, which is basically, like, super human for texts. Dude, you've been you've been tweeting out, like, links. You're like, like, you, like, refer five people and you get a t-shirt or something. I love it. I love I absolutely love it, but the problem with that is that I've now gotten so responsive with texts. I'm so good with texts. That I'm getting more text. So, you know, you send more emails. You get more emails. I'm now getting too many texts. And because I built my email system last year,

But the change I'm trying to make so I I nailed texting last year. I got this amazing app called text dot com, which is basically, like, super human for texts. Dude, you've been you've been tweeting out, like, links. You're like, like, you, like, refer five people and you get a t-shirt or something. I love it. I love I absolutely love it, but the problem with that is that I've now gotten so responsive with texts. I'm so good with texts. That I'm getting more text. So, you know, you send more emails. You get more emails. I'm now getting too many texts. And because I built my email system last year,

22:39

I don't respond on email as fast. And so I'm getting more and more texts. So I have that problem. The big thing I'm trying to do this year is I'm trying to break up with email fully So what I've been doing for the last two weeks is I can't access my email and my assistant sends me screenshots literally of any important email that she thinks I need to respond to, and I just tell her what to do with it. And what's interesting about that is when you're in a flow state, when you're working or writing or doing something, you'll often have the thought, oh, shit. I have to remember to send that email. And so you jump over to superhuman,

I don't respond on email as fast. And so I'm getting more and more texts. So I have that problem. The big thing I'm trying to do this year is I'm trying to break up with email fully So what I've been doing for the last two weeks is I can't access my email and my assistant sends me screenshots literally of any important email that she thinks I need to respond to, and I just tell her what to do with it. And what's interesting about that is when you're in a flow state, when you're working or writing or doing something, you'll often have the thought, oh, shit. I have to remember to send that email. And so you jump over to superhuman,

23:11

you send the email, And then, you know, you might see ten other subject lines.

you send the email, And then, you know, you might see ten other subject lines.

23:17

And before I know it, I'm, like, down a rabbit trail reading, like, a Packy McCormick newsletter or responding to a

And before I know it, I'm, like, down a rabbit trail reading, like, a Packy McCormick newsletter or responding to a

23:24

problem

problem

23:25

or

or

23:26

something like that. And so what I'm what I'm hoping is that this new system will only be the things that I absolutely need to respond to. And there's no additional distraction. So we'll we'll see how it works. Let me just tell you two wonderful rich guy things that Andrew just did that are true rich guy things, not these fake ass,

something like that. And so what I'm what I'm hoping is that this new system will only be the things that I absolutely need to respond to. And there's no additional distraction. So we'll we'll see how it works. Let me just tell you two wonderful rich guy things that Andrew just did that are true rich guy things, not these fake ass,

23:41

not these wannabe rich guy things. First thing is, he said, you know what Peter Attia recommends? Which is great because he didn't say You know what my doctor,

not these wannabe rich guy things. First thing is, he said, you know what Peter Attia recommends? Which is great because he didn't say You know what my doctor,

23:50

Peter Attia, recommends? He recommended it to me. That way, yeah, it recommends to me when I him because, again, he's my doctor. So that was the first great thing you did. You didn't brag when you could have bragged. The it's the words not said. It's the dogs that didn't bar Right? That that you really gave yourself away as being a a a truly comfortable with yourself secure person, and I appreciate that. The second thing You're basically at the stage of Trump and others that are just like I just get my email printed out and put on my desk, and I just quickly mark with a pen, and then somebody goes, I don't what is email, actually? I I actually don't understand how the system works. It just shows up on my desk. You're basically at printed email.

Peter Attia, recommends? He recommended it to me. That way, yeah, it recommends to me when I him because, again, he's my doctor. So that was the first great thing you did. You didn't brag when you could have bragged. The it's the words not said. It's the dogs that didn't bar Right? That that you really gave yourself away as being a a a truly comfortable with yourself secure person, and I appreciate that. The second thing You're basically at the stage of Trump and others that are just like I just get my email printed out and put on my desk, and I just quickly mark with a pen, and then somebody goes, I don't what is email, actually? I I actually don't understand how the system works. It just shows up on my desk. You're basically at printed email.

24:27

And printed email is, like, you got Louis Vuitton. You got, like, you know, birkin bags. You got,

And printed email is, like, you got Louis Vuitton. You got, like, you know, birkin bags. You got,

24:33

At the very top of the luxury pyramid is printed email, and you're basically there. You know, it's crazy though. It's really not it's not an inaccessible thing. Like,

At the very top of the luxury pyramid is printed email, and you're basically there. You know, it's crazy though. It's really not it's not an inaccessible thing. Like,

24:42

So I have an assistant in the Philippines,

So I have an assistant in the Philippines,

24:44

and it's, like, a thousand dollars a month, and she does it. Right? So it's, like, it is something that a lot of people could do. It's not that it's inexpensive.

and it's, like, a thousand dollars a month, and she does it. Right? So it's, like, it is something that a lot of people could do. It's not that it's inexpensive.

24:52

It takes a certain level of confidence in your lifestyle that you're not missing stuff.

It takes a certain level of confidence in your lifestyle that you're not missing stuff.

24:57

Right? You you are not lacking something.

Right? You you are not lacking something.

24:59

And so you're able to do this type of system. So what what's interesting though is I've done this. I've been in this cycle for fifteen years, right, of getting overwhelmed. Usually, once a year, I get overwhelmed and I dial everything back. And Sam, I've actually had a flip phone. I've tried the dumb phone. At the end of the day, you need to order DoorDash and Uber and do basic things. So it didn't work for me, but I had this moment where I was going through one of these cycles, and this was in twenty ten.

And so you're able to do this type of system. So what what's interesting though is I've done this. I've been in this cycle for fifteen years, right, of getting overwhelmed. Usually, once a year, I get overwhelmed and I dial everything back. And Sam, I've actually had a flip phone. I've tried the dumb phone. At the end of the day, you need to order DoorDash and Uber and do basic things. So it didn't work for me, but I had this moment where I was going through one of these cycles, and this was in twenty ten.

25:25

And my friend asked me out for sushi. So I I live in Victoria,

And my friend asked me out for sushi. So I I live in Victoria,

25:29

Canada.

Canada.

25:30

And I and, Vancouver is about

And I and, Vancouver is about

25:34

I don't know, a thirty five minute flight away or a two hour ferry away. And so I go up for sushi with my buddy, and I'm in this mode where I put my phone in my car and I don't look at it. So I,

I don't know, a thirty five minute flight away or a two hour ferry away. And so I go up for sushi with my buddy, and I'm in this mode where I put my phone in my car and I don't look at it. So I,

25:46

go have sushi. We have a great time. We're catching up. At the end of the, sushi, I get in my car and I look at my phone. And I've received an email from Mark Zuckerberg.

go have sushi. We have a great time. We're catching up. At the end of the, sushi, I get in my car and I look at my phone. And I've received an email from Mark Zuckerberg.

25:56

Mark Zuckerberg at the time was famous,

Mark Zuckerberg at the time was famous,

25:58

but not famous famous, not like he is today. And I'd emailed him because I heard he was coming to Vancouver.

but not famous famous, not like he is today. And I'd emailed him because I heard he was coming to Vancouver.

26:05

And he didn't respond for two days. And then at eight eight o'clock at night or seven o'clock at night, I got this email that said, hey. Do you wanna go for a drink from him, from Zuck?

And he didn't respond for two days. And then at eight eight o'clock at night or seven o'clock at night, I got this email that said, hey. Do you wanna go for a drink from him, from Zuck?

26:15

And there is and I checked this email at eight thirty or nine, and there's literally no way to get to Vancouver

And there is and I checked this email at eight thirty or nine, and there's literally no way to get to Vancouver

26:21

after

after

26:22

nine PM. The ferry leaves at nine PM. There's no flights, etcetera. And so I missed my opportunity to go out for a drink with Zuckerberg one on one while he's out of his element in my hometown.

nine PM. The ferry leaves at nine PM. There's no flights, etcetera. And so I missed my opportunity to go out for a drink with Zuckerberg one on one while he's out of his element in my hometown.

26:33

And so I always think about that story. Whenever I block my email, I do all these things, still always think about that.

And so I always think about that story. Whenever I block my email, I do all these things, still always think about that.

26:40

That's insane. That's so funny. Imagine somebody who's like, yeah, I really wanna make this lifestyle shift. It'll be good. I'm gonna get off my phone. But, you know, what if Mark Zuckerberg just emails me? And I happen to be at sushi, and I missed the one time he's in my hometown in my neighborhood.

That's insane. That's so funny. Imagine somebody who's like, yeah, I really wanna make this lifestyle shift. It'll be good. I'm gonna get off my phone. But, you know, what if Mark Zuckerberg just emails me? And I happen to be at sushi, and I missed the one time he's in my hometown in my neighborhood.

26:53

You know? And then, like, Jessica Biel was there afterwards. Is it wanted to hang out, but then I just didn't have my phone on me. But it actually happened to you. That's incredible. It's a very sad story. It's very difficult. Like Have you tried to, like, catch up with him and be like, Mark,

You know? And then, like, Jessica Biel was there afterwards. Is it wanted to hang out, but then I just didn't have my phone on me. But it actually happened to you. That's incredible. It's a very sad story. It's very difficult. Like Have you tried to, like, catch up with him and be like, Mark,

27:08

hey.

hey.

27:09

Yeah, I was doing a dumb phone thing, you know, how it is.

Yeah, I was doing a dumb phone thing, you know, how it is.

27:13

I'm

I'm

27:14

I'm walking around Menlo Park until I see you.

I'm walking around Menlo Park until I see you.

27:19

You have to do the, Andrew. When I want you to give up next year, at least when you're around me, maybe shown as well, is that stupid thing you you and Chris always do where you make everyone put their credit cards in, at the end of a dinner. You did that with b, Sean, and I'll I won't name the other person, but at the dinner at that one time, it was probably six hundred dollars. And I don't know this personal this person's finances, but I I know they aren't where you are. And this guy had to pay for, like, a six hundred dollar meal, and I don't wanna be a bitch and be, like, call everyone a house. Right?

You have to do the, Andrew. When I want you to give up next year, at least when you're around me, maybe shown as well, is that stupid thing you you and Chris always do where you make everyone put their credit cards in, at the end of a dinner. You did that with b, Sean, and I'll I won't name the other person, but at the dinner at that one time, it was probably six hundred dollars. And I don't know this personal this person's finances, but I I know they aren't where you are. And this guy had to pay for, like, a six hundred dollar meal, and I don't wanna be a bitch and be, like, call everyone a house. Right?

27:51

We were at sushi, and this person doesn't eat fish. It's only paid for the meal with it when they don't eat seafood. I think it's such an awkward. It's born. So what basically, the story is, we were all out for dinner. And Chris and I said, hey, we're you know, instead of fighting over the bill, let's just all put our credit cards in. The the waiter choose the card. I wouldn't inform you. We didn't have to fight.

We were at sushi, and this person doesn't eat fish. It's only paid for the meal with it when they don't eat seafood. I think it's such an awkward. It's born. So what basically, the story is, we were all out for dinner. And Chris and I said, hey, we're you know, instead of fighting over the bill, let's just all put our credit cards in. The the waiter choose the card. I wouldn't inform you. We didn't have to fight.

28:13

What I what I what I noticed, one of the weird things about making money is that There's this weird dynamic that happens where when the bill comes, if you pay the bill,

What I what I what I noticed, one of the weird things about making money is that There's this weird dynamic that happens where when the bill comes, if you pay the bill,

28:23

you're showing off, or you're implying they can't afford it. And if you don't pay the bill, you're an asshole because you can afford to. And so that's why we do that.

you're showing off, or you're implying they can't afford it. And if you don't pay the bill, you're an asshole because you can afford to. And so that's why we do that.

28:33

Yeah. So Canadian of you. Yeah.

Yeah. So Canadian of you. Yeah.

28:36

Well,

Well,

28:37

alright, Sean, what's yours?

alright, Sean, what's yours?

28:40

What am I on? A biggest change Okay. Biggest change I'm making. This is something I started to do, but I'm doubling down on it. So

What am I on? A biggest change Okay. Biggest change I'm making. This is something I started to do, but I'm doubling down on it. So

28:48

this year, I

this year, I

28:50

turned off to profit streams that I think combined

turned off to profit streams that I think combined

28:55

were making, like, one point two to one point five million a year of profit.

were making, like, one point two to one point five million a year of profit.

28:59

I just turned them off. Nothing was wrong with them. I just turned them off.

I just turned them off. Nothing was wrong with them. I just turned them off.

29:03

I lied, actually. There was something wrong with them.

I lied, actually. There was something wrong with them.

29:06

They were just okay.

They were just okay.

29:07

They were just okay. Meaning, it wasn't something I really love to do. It wasn't something I hated to do. It was making good money, but it wasn't making

They were just okay. Meaning, it wasn't something I really love to do. It wasn't something I hated to do. It was making good money, but it wasn't making

29:14

amazing money. Can you say what those are? Yeah. One of them was,

amazing money. Can you say what those are? Yeah. One of them was,

29:18

my course. So I I was teaching this, like, power writing course.

my course. So I I was teaching this, like, power writing course.

29:22

And,

And,

29:23

know, I was only teaching it basically two to three weeks out of the years, you know, roughly ten days on average a year,

know, I was only teaching it basically two to three weeks out of the years, you know, roughly ten days on average a year,

29:29

but it would generate, you know, whatever, a million bucks a year of profit.

but it would generate, you know, whatever, a million bucks a year of profit.

29:33

And,

And,

29:34

but I didn't like being a course sales guy. Like, I like teaching, but I'd rather just kinda, like, maybe just do it for free on the pod or something like that, do do, like, a master class episode instead.

but I didn't like being a course sales guy. Like, I like teaching, but I'd rather just kinda, like, maybe just do it for free on the pod or something like that, do do, like, a master class episode instead.

29:44

So I I just decided I'm not doing it. And I was like, okay. That's just, like, less coming in this year. Alright. Then that matters to me. So I'm like, well, but I'm willing to do that. And I also just announced that I'm shutting down my rolling fund. So I'll only be investing personally. Now I'm not taking any more outside money.

So I I just decided I'm not doing it. And I was like, okay. That's just, like, less coming in this year. Alright. Then that matters to me. So I'm like, well, but I'm willing to do that. And I also just announced that I'm shutting down my rolling fund. So I'll only be investing personally. Now I'm not taking any more outside money.

30:02

Just because it was, like, kind of another thing to manage, like, a group of investors. I gotta write these updates. I gotta keep it, like, you know, I gotta keep it organized. Oh, should I do this deal? Or should I not do this deal? I just decided I'm just gonna invest my own money. I don't I don't need to do this anymore. And with that comes like a study stream of fees and carry that would come with a fund. I turned it off again.

Just because it was, like, kind of another thing to manage, like, a group of investors. I gotta write these updates. I gotta keep it, like, you know, I gotta keep it organized. Oh, should I do this deal? Or should I not do this deal? I just decided I'm just gonna invest my own money. I don't I don't need to do this anymore. And with that comes like a study stream of fees and carry that would come with a fund. I turned it off again.

30:20

Didn't have to turn off. Just chose it to turn off. And I the reason why was I realized I was talking to somebody that was

Didn't have to turn off. Just chose it to turn off. And I the reason why was I realized I was talking to somebody that was

30:27

I had one day, like, you know, what's it, like, a Christmas Carol movie where, like, he gets visited by the ghosts, and they're, like, to kind of tell them the story. Like, I talked to one friend who's in a bad relationship,

I had one day, like, you know, what's it, like, a Christmas Carol movie where, like, he gets visited by the ghosts, and they're, like, to kind of tell them the story. Like, I talked to one friend who's in a bad relationship,

30:37

and they're not getting out. And I'm like, dude, this is not what you want. They're like, yeah, but it's not terrible. I'm like, but not terrible isn't your goal. And they're like, yeah. But, like, you know,

and they're not getting out. And I'm like, dude, this is not what you want. They're like, yeah, but it's not terrible. I'm like, but not terrible isn't your goal. And they're like, yeah. But, like, you know,

30:46

I don't know who else is out there. When if I meet somebody else, then maybe You know, I'll I'll feel and I'm like, you're just not gonna beat somebody else because you're dating this person. And then I met another person who's in a job they did, like, same thing. It wasn't a terrible job, so they didn't quit. And they would they'd be open to a better job, but they weren't seeing a better job because they were so occupied with the one that they had. And so I just kinda realized

I don't know who else is out there. When if I meet somebody else, then maybe You know, I'll I'll feel and I'm like, you're just not gonna beat somebody else because you're dating this person. And then I met another person who's in a job they did, like, same thing. It wasn't a terrible job, so they didn't quit. And they would they'd be open to a better job, but they weren't seeing a better job because they were so occupied with the one that they had. And so I just kinda realized

31:06

if you want something great, you gotta make space for great. You can't just wait till

if you want something great, you gotta make space for great. You can't just wait till

31:12

Your current thing gets so bad that you have to end it, or that those new amazing things shows up at your doorstep, and it'll be obvious to switch.

Your current thing gets so bad that you have to end it, or that those new amazing things shows up at your doorstep, and it'll be obvious to switch.

31:19

And you gotta just say no to some some things that are just okay in order to literally create space so that a better thing can come and land in your lap and and be there. You have the time, you have the mind share, you have the availability to take the meeting, and something better lands. And that's exactly what's happened this year. Better things have landed, because I've done that. And so now I'm, like, next year, what else is there that's, like, kind of in that middle tier?

And you gotta just say no to some some things that are just okay in order to literally create space so that a better thing can come and land in your lap and and be there. You have the time, you have the mind share, you have the availability to take the meeting, and something better lands. And that's exactly what's happened this year. Better things have landed, because I've done that. And so now I'm, like, next year, what else is there that's, like, kind of in that middle tier?

31:43

It's good. Not great bucket that I should just I should just get out.

It's good. Not great bucket that I should just I should just get out.

31:47

What's it gonna be?

What's it gonna be?

31:51

I'm thinking about what that what that might look like. I I don't wanna say just yet. But, yeah, there's there's maybe some other things I could do to free up more time or create some space. What do you think about that answer?

I'm thinking about what that what that might look like. I I don't wanna say just yet. But, yeah, there's there's maybe some other things I could do to free up more time or create some space. What do you think about that answer?

32:01

Well, I,

Well, I,

32:02

yeah, it's funny you mentioned that. So One of the problems with having a fund or raising money is that you owe people things. Right? There's people that are giving you millions of dollars

yeah, it's funny you mentioned that. So One of the problems with having a fund or raising money is that you owe people things. Right? There's people that are giving you millions of dollars

32:12

And I actually had a moment yesterday where I had a really busy day, and I woke up, and I actually felt really excited and creative

And I actually had a moment yesterday where I had a really busy day, and I woke up, and I actually felt really excited and creative

32:20

And I made this big list of all these things I wanted to dig into that I was excited to learn about and work on. And then,

And I made this big list of all these things I wanted to dig into that I was excited to learn about and work on. And then,

32:26

there's a really wonderful guy who invested in a fund that we raised,

there's a really wonderful guy who invested in a fund that we raised,

32:31

and he gave us, I think, five million bucks or something. And he wanted to get on the phone and understand what was going on with an investment that we made. And so being Chris had to stop everything we're doing and talk to him, and we had a, you know, we had a really nice chat with him, but it interrupted my flow state. It interrupted what I really wanted to be doing in my day. And the problem with raising money is that at the end of the day, there's people who can call you and you owe it to answer the phone, and they can interrupt you at any given time. And especially in a rolling fund, there's like fifty of those people. And so I feel the same way. I really think that, when you give your time to something like that, you're taking away from something else.

and he gave us, I think, five million bucks or something. And he wanted to get on the phone and understand what was going on with an investment that we made. And so being Chris had to stop everything we're doing and talk to him, and we had a, you know, we had a really nice chat with him, but it interrupted my flow state. It interrupted what I really wanted to be doing in my day. And the problem with raising money is that at the end of the day, there's people who can call you and you owe it to answer the phone, and they can interrupt you at any given time. And especially in a rolling fund, there's like fifty of those people. And so I feel the same way. I really think that, when you give your time to something like that, you're taking away from something else.

33:09

But that's

But that's

33:10

we're gonna get to best investment.

we're gonna get to best investment.

33:12

For me, we can go right there. But some of the things that you're doing contradict that, and same with me.

For me, we can go right there. But some of the things that you're doing contradict that, and same with me.

33:18

Totally. Yeah. Like, I'm doing the Twitter subscribers, for example, but the thing about it is that I actually enjoy

Totally. Yeah. Like, I'm doing the Twitter subscribers, for example, but the thing about it is that I actually enjoy

33:25

a, I don't Nobody can email me and say, I'm a Twitter subscriber. I demand your time. I've made it very clear that I'm only doing an AMA once a month. I don't respond to tweets. Necessarily don't guarantee any response. And so most months, I spend an hour doing an AMA that I find really fun anyway. So for now, I'm gonna continue doing that. But, but I've certainly considered that. Oh, by the way, I have a up I have an update on my biggest change for last year that I'd said where I was gonna be less I was gonna learn when to use my impulsiveness and when not to. Totally failed at that.

a, I don't Nobody can email me and say, I'm a Twitter subscriber. I demand your time. I've made it very clear that I'm only doing an AMA once a month. I don't respond to tweets. Necessarily don't guarantee any response. And so most months, I spend an hour doing an AMA that I find really fun anyway. So for now, I'm gonna continue doing that. But, but I've certainly considered that. Oh, by the way, I have a up I have an update on my biggest change for last year that I'd said where I was gonna be less I was gonna learn when to use my impulsiveness and when not to. Totally failed at that.

33:55

We

We

33:56

there was a business idea that we had that we were like, oh, maybe we should do this business. And I was like, here's the reasons why. I'm super excited about it, but I was like, you know what? Old John would have just started it now.

there was a business idea that we had that we were like, oh, maybe we should do this business. And I was like, here's the reasons why. I'm super excited about it, but I was like, you know what? Old John would have just started it now.

34:08

New shot. Here's what I'm gonna do. This business isn't going anywhere. I'm gonna give myself a two week cool down period,

New shot. Here's what I'm gonna do. This business isn't going anywhere. I'm gonna give myself a two week cool down period,

34:14

where I've I've done all the meetings. I'm kind of, like, I know what's there. I have the information I need, but I still have to decide, is this a business? Because, you, you know, you don't date a business. You kinda marry a business. For, like, at least a couple years. And so I said, let me give myself a two week cooldown period to get off the impulsiveness.

where I've I've done all the meetings. I'm kind of, like, I know what's there. I have the information I need, but I still have to decide, is this a business? Because, you, you know, you don't date a business. You kinda marry a business. For, like, at least a couple years. And so I said, let me give myself a two week cooldown period to get off the impulsiveness.

34:30

And I made it two days into the impulsiveness period before I had my first of her, and I was running, and it was so good. And I was, like, oh, I definitely didn't do the thing that I would have advised me to do, which is to say if you still wanna do this in two weeks, then you know this is a great business for you. And, I I kinda failed with that. I gotta admit. So still working on that one. I I'm gonna keep that one on the It impossibly shut down your rolling phone.

And I made it two days into the impulsiveness period before I had my first of her, and I was running, and it was so good. And I was, like, oh, I definitely didn't do the thing that I would have advised me to do, which is to say if you still wanna do this in two weeks, then you know this is a great business for you. And, I I kinda failed with that. I gotta admit. So still working on that one. I I'm gonna keep that one on the It impossibly shut down your rolling phone.

34:54

Let's do person you'd bet it all on.

Let's do person you'd bet it all on.

34:57

So mine was between

So mine was between

34:58

two of our guests, actually. Jason Janowitz and Austin Reef. Jason Janowitz started blockworks. It's a Crypto Media company. Don't even like crypto, but I love Jason, and I love his media company. He scaled it to, I don't know, tens of millions in revenue. And then Austin Reef started morning brew, who was my competitor. Now I've gotten really close to him because he's in my core group at Hampton. But I'm gonna give it to Austin because he's already sold most of his business morning brew. I think he was twenty

two of our guests, actually. Jason Janowitz and Austin Reef. Jason Janowitz started blockworks. It's a Crypto Media company. Don't even like crypto, but I love Jason, and I love his media company. He scaled it to, I don't know, tens of millions in revenue. And then Austin Reef started morning brew, who was my competitor. Now I've gotten really close to him because he's in my core group at Hampton. But I'm gonna give it to Austin because he's already sold most of his business morning brew. I think he was twenty

35:24

six when he sold it at a seventy five million dollar valuation.

six when he sold it at a seventy five million dollar valuation.

35:28

The company now is doing

The company now is doing

35:30

high eight figures in revenue. Think whatever Austin Reef does, I would I would blindly put money in. I I would I would invest in him blindly.

high eight figures in revenue. Think whatever Austin Reef does, I would I would blindly put money in. I I would I would invest in him blindly.

35:38

Wow. That's not who I thought you'd pick. Austin's amazing, but,

Wow. That's not who I thought you'd pick. Austin's amazing, but,

35:41

That's a you've come full circle. Your you your former competitor

That's a you've come full circle. Your you your former competitor

35:45

now turned

now turned

35:47

dare I say it hero?

dare I say it hero?

35:49

Well, look, I love these people that have the perfect balance of optimism and pessimism.

Well, look, I love these people that have the perfect balance of optimism and pessimism.

35:54

You know, like, they're, like, optimistically

You know, like, they're, like, optimistically

35:56

pest pessimists, like, where they think something amazing is gonna is gonna happen, but they're fairly conservative and they plan for the downside.

pest pessimists, like, where they think something amazing is gonna is gonna happen, but they're fairly conservative and they plan for the downside.

36:03

So,

So,

36:04

he's interesting to me. Cool. Who you got, Andrew? Who would you bet it all on? So I mine's not really a business person necessarily.

he's interesting to me. Cool. Who you got, Andrew? Who would you bet it all on? So I mine's not really a business person necessarily.

36:12

You know, I've been thinking a lot about, like, AI disruption,

You know, I've been thinking a lot about, like, AI disruption,

36:15

And I think that if I had to bet it all on

And I think that if I had to bet it all on

36:18

one business,

one business,

36:19

that would be incredibly hard because I think in AI, there's so many second order and third order consequences and levels of disruption. So my thought was actually if I could just be an investor in a podcaster,

that would be incredibly hard because I think in AI, there's so many second order and third order consequences and levels of disruption. So my thought was actually if I could just be an investor in a podcaster,

36:32

someone with a personal monopoly,

someone with a personal monopoly,

36:33

and my idea was Andrew Huberman.

and my idea was Andrew Huberman.

36:36

So I think he's got a incredible brand

So I think he's got a incredible brand

36:39

and he's doing the thing that he loves and is kind of made for. He's insanely likable.

and he's doing the thing that he loves and is kind of made for. He's insanely likable.

36:45

He loves talking about all these interesting people about all these interesting things. People have this incredible

He loves talking about all these interesting people about all these interesting things. People have this incredible

36:50

affinity for him, and they will basically do anything that he says. If people advertise with him or he talks about a product, everyone will buy it, which means that his ads, like, we tried to buy an ad for aeropress a year ago. We just got an ad for aeropress literally yesterday.

affinity for him, and they will basically do anything that he says. If people advertise with him or he talks about a product, everyone will buy it, which means that his ads, like, we tried to buy an ad for aeropress a year ago. We just got an ad for aeropress literally yesterday.

37:06

And I think we paid some, you know, very high number because his audience is huge. Did you send results from it yet?

And I think we paid some, you know, very high number because his audience is huge. Did you send results from it yet?

37:12

I don't know yet. I can report back. But anyway,

I don't know yet. I can report back. But anyway,

37:15

He his business, I'm like, that is a completely undistruptible business unless he gets hit by a bus or something. The best line was from Rob Deerdick. We asked him how much it costs to advertise momentous,

He his business, I'm like, that is a completely undistruptible business unless he gets hit by a bus or something. The best line was from Rob Deerdick. We asked him how much it costs to advertise momentous,

37:27

on the pod, on on Hubermann's pod. And he goes, I don't remember how much it was, but I could tell you whatever it was. It probably wasn't enough. Because he moved the needle for us that much.

on the pod, on on Hubermann's pod. And he goes, I don't remember how much it was, but I could tell you whatever it was. It probably wasn't enough. Because he moved the needle for us that much.

37:37

Yeah. That's amazing. Alright. My, person, I bet it all

Yeah. That's amazing. Alright. My, person, I bet it all

37:42

Sam, are you sitting down?

Sam, are you sitting down?

37:44

Yeah. It's you, bro. It'll be you. It'll be you. And let me tell you why. Let me tell you why. Not just for the reasons that you think, You're talented. But there's a lot of talented people. You're smart, but there's a lot of smart people out there.

Yeah. It's you, bro. It'll be you. It'll be you. And let me tell you why. Let me tell you why. Not just for the reasons that you think, You're talented. But there's a lot of talented people. You're smart, but there's a lot of smart people out there.

37:55

I, this year, have really come to appreciate more than ever. And I think it's because I've moved out of the I'm gonna be CEO and operator role to more, like, I'm gonna be investor,

I, this year, have really come to appreciate more than ever. And I think it's because I've moved out of the I'm gonna be CEO and operator role to more, like, I'm gonna be investor,

38:04

and other trust other people to operate, you know, these businesses that we own.

and other trust other people to operate, you know, these businesses that we own.

38:09

You

You

38:10

the underrated trait that I had been severely under waiting in my little mental model was

the underrated trait that I had been severely under waiting in my little mental model was

38:18

Like, are is this person gonna be focused? Are they gonna get distracted? Is this person gonna be loyal? And are they gonna take this seriously?

Like, are is this person gonna be focused? Are they gonna get distracted? Is this person gonna be loyal? And are they gonna take this seriously?

38:25

And when it comes to that, like, we have a lot of friends that are,

And when it comes to that, like, we have a lot of friends that are,

38:28

you know, they're talented and they're successful, but they have shiny object syndrome. I'm one of them. We have a lot of people that will,

you know, they're talented and they're successful, but they have shiny object syndrome. I'm one of them. We have a lot of people that will,

38:36

if they if they do something, they kinda know they got ten more shots on goal, and they're just gonna keep trying different stuff until they figure out the little thing that works. Every time you talk to them, if you catch up with them every quarter, they're gonna have a new narrative.

if they if they do something, they kinda know they got ten more shots on goal, and they're just gonna keep trying different stuff until they figure out the little thing that works. Every time you talk to them, if you catch up with them every quarter, they're gonna have a new narrative.

38:47

You're not like that. And I've now learned that

You're not like that. And I've now learned that

38:50

people like that

people like that

38:52

they just win. And the peep the people, the people who are steady and solid, and I and I feel like to have a certain level of seriousness about them, when it comes to doing something. Like, I don't really care what it is. Like, when you were writing your blog posts for the hustle early on, even before the newsletter, just, like, Yeah. We're gonna write a blog post that needs to get a bunch of people to,

they just win. And the peep the people, the people who are steady and solid, and I and I feel like to have a certain level of seriousness about them, when it comes to doing something. Like, I don't really care what it is. Like, when you were writing your blog posts for the hustle early on, even before the newsletter, just, like, Yeah. We're gonna write a blog post that needs to get a bunch of people to,

39:12

subscribe and follow us. And you took it incredibly seriously. And when you're hosting events, you took it incredibly seriously. We're doing Hampton, you take it incredibly seriously. You you do one thing. You take it very, very seriously. And if I'm gonna bet it all on somebody, that's really what I want is a certain level of seriousness something I it's a trade I've come to admire. Like, we hired a CMO into our e commerce business.

subscribe and follow us. And you took it incredibly seriously. And when you're hosting events, you took it incredibly seriously. We're doing Hampton, you take it incredibly seriously. You you do one thing. You take it very, very seriously. And if I'm gonna bet it all on somebody, that's really what I want is a certain level of seriousness something I it's a trade I've come to admire. Like, we hired a CMO into our e commerce business.

39:33

And,

And,

39:34

this guy, Chris, and he's amazing.

this guy, Chris, and he's amazing.

39:36

Not because he's the most talented marketer. And, like, if you go on Twitter every day, there's these, like, ecomm guys. I don't know if you guys see this or just my feed. Of guys just bragging about this, like, campaign they did and this new ad technique they did. And

Not because he's the most talented marketer. And, like, if you go on Twitter every day, there's these, like, ecomm guys. I don't know if you guys see this or just my feed. Of guys just bragging about this, like, campaign they did and this new ad technique they did. And

39:48

he's not like that. He's just blocking and tackling every day with a certain level of seriousness and beautiful thing is I know this guy's gonna stay focused and only work on this. He doesn't have three side hustles. He doesn't have his own podcast and rolling fun. He's just gonna stay focused on this. For the next four years. And when he does that, and he takes it seriously, and he's gonna, like, do all the obvious things. He's gonna win bigger than the kind of, like, talented person who's all over the place. I know that's a big contrast to me because I'm more of the talented person who's all over the place, but I've seen the value on the other side now. And I'm like, that's who I need to surround myself with because those people win.

he's not like that. He's just blocking and tackling every day with a certain level of seriousness and beautiful thing is I know this guy's gonna stay focused and only work on this. He doesn't have three side hustles. He doesn't have his own podcast and rolling fun. He's just gonna stay focused on this. For the next four years. And when he does that, and he takes it seriously, and he's gonna, like, do all the obvious things. He's gonna win bigger than the kind of, like, talented person who's all over the place. I know that's a big contrast to me because I'm more of the talented person who's all over the place, but I've seen the value on the other side now. And I'm like, that's who I need to surround myself with because those people win.

40:21

Well, I appreciate you. I love the love, and I love you for saying that. That's very kind. I,

Well, I appreciate you. I love the love, and I love you for saying that. That's very kind. I,

40:27

why we had a m we, like, we did these MFF meetup recently.

why we had a m we, like, we did these MFF meetup recently.

40:30

And I called in one to to one last night, Sean. And, apparently, the thing is is they put on their badge who they like more, you or me, And They'll never tear us apart, bro. I don't even wanna know the results. They'll never tear us apart. Obviously, every brown person, every idiot person had shot.

And I called in one to to one last night, Sean. And, apparently, the thing is is they put on their badge who they like more, you or me, And They'll never tear us apart, bro. I don't even wanna know the results. They'll never tear us apart. Obviously, every brown person, every idiot person had shot.

40:48

But I was shocked.

But I was shocked.

40:50

Maybe I shouldn't have been shocked.

Maybe I shouldn't have been shocked.

40:52

You were a you were a fan favorite. So by you liking me and them liking you, they are now my fans too. Maybe I hope.

You were a you were a fan favorite. So by you liking me and them liking you, they are now my fans too. Maybe I hope.

41:00

But I appreciate that. Thank you very much. I think that

But I appreciate that. Thank you very much. I think that

41:04

focus will change your game, Sean. And if you want, you know, like, this is a little crude, but you know how you're supposed to, like, rub one out before you have before you, like, do something bad, which are something you're not supposed to. If you want love you.

focus will change your game, Sean. And if you want, you know, like, this is a little crude, but you know how you're supposed to, like, rub one out before you have before you, like, do something bad, which are something you're not supposed to. If you want love you.

41:16

You could do that to me. I will help you. I'll be your hand.

You could do that to me. I will help you. I'll be your hand.

41:20

I'll keep you focused.

I'll keep you focused.

41:22

Don't know what that offer was, but that was

Don't know what that offer was, but that was

41:25

kind, I think.

kind, I think.

41:28

I just offered my hand to you. Yeah. I that too.

I just offered my hand to you. Yeah. I that too.

41:32

Alright. Alright. What's the next one? Best business for someone else to go into.

Alright. Alright. What's the next one? Best business for someone else to go into.

41:36

Yeah. What are you? What's a great business idea that someone else should go do?

Yeah. What are you? What's a great business idea that someone else should go do?

41:41

Do you know what we said last year? I think mine was a washer

Do you know what we said last year? I think mine was a washer

41:46

washer and dryer, that's two in one.

washer and dryer, that's two in one.

41:49

Andrew said empty empty leg flights.

Andrew said empty empty leg flights.

41:52

And then Sean said school for starving artists, like, turn art into commercial things. For example, photographers.

And then Sean said school for starving artists, like, turn art into commercial things. For example, photographers.

41:58

Yeah. Alright. So, I don't think anybody did any of those three

Yeah. Alright. So, I don't think anybody did any of those three

42:02

So,

So,

42:03

what have we got this year, boys? We gotta we gotta step it up. Alright. I got I've got a pretty I think it's practical. So

what have we got this year, boys? We gotta we gotta step it up. Alright. I got I've got a pretty I think it's practical. So

42:10

Since the beginning of this patch on, I've said that I think privacy is gonna be more important,

Since the beginning of this patch on, I've said that I think privacy is gonna be more important,

42:15

and it's gonna that says of megatrend, I said that, things like duckduckgo are gonna get a lot bigger.

and it's gonna that says of megatrend, I said that, things like duckduckgo are gonna get a lot bigger.

42:20

I think they have gotten huge, but not as big as I thought because it hasn't been easier than it's been more like, a vitamin, not necessarily a pain killer.

I think they have gotten huge, but not as big as I thought because it hasn't been easier than it's been more like, a vitamin, not necessarily a pain killer.

42:29

I still think

I still think

42:30

it's gonna get big, the that space. And I think in particular,

it's gonna get big, the that space. And I think in particular,

42:34

what you're gonna see is companies

what you're gonna see is companies

42:36

who are tailored for

who are tailored for

42:38

It's gonna start with first, like, executives and people like us who, are have audiences, and it's gonna be something like where they protect your information online. So I've gotten, like, I've signed up for a few of these services, and I'm alerted if one of my,

It's gonna start with first, like, executives and people like us who, are have audiences, and it's gonna be something like where they protect your information online. So I've gotten, like, I've signed up for a few of these services, and I'm alerted if one of my,

42:51

passwords gets hacked, or they'll say like, hey,

passwords gets hacked, or they'll say like, hey,

42:55

we know where you live because we saw you post a picture of your car, then we did Google Maps and we see your car in front of the house, and we just predicted where you live. And we and and so I'm using a bunch of these. I'm testing a lot of them out. I think these are going to be really popular. So, for example, cyberhealth dot co. I've not used these guys yet, but I liked, like, the premise that they provide. I think what's gonna happen is that there's gonna be it's gonna start with, like, five or ten thousand dollar a year services that are a little bit more towards executives, and then it's gonna trail down. And I think gen is gonna be all about privacy in the next ten years.

we know where you live because we saw you post a picture of your car, then we did Google Maps and we see your car in front of the house, and we just predicted where you live. And we and and so I'm using a bunch of these. I'm testing a lot of them out. I think these are going to be really popular. So, for example, cyberhealth dot co. I've not used these guys yet, but I liked, like, the premise that they provide. I think what's gonna happen is that there's gonna be it's gonna start with, like, five or ten thousand dollar a year services that are a little bit more towards executives, and then it's gonna trail down. And I think gen is gonna be all about privacy in the next ten years.

43:24

So that's what I'm interested in. That's a great one. I like that one a lot. I I totally agree with you. This feels a little semi glue tidy. Like, anyway, they say I'm on to something here. I think you think you might be on to something. Andrew, what you got? What's the best business for someone else to go do? I love this one. I think I would do this if, if I was gonna start a business and,

So that's what I'm interested in. That's a great one. I like that one a lot. I I totally agree with you. This feels a little semi glue tidy. Like, anyway, they say I'm on to something here. I think you think you might be on to something. Andrew, what you got? What's the best business for someone else to go do? I love this one. I think I would do this if, if I was gonna start a business and,

43:43

my idea is AI Tinder.

my idea is AI Tinder.

43:45

So imagine you go on Tinder. And so so what got me thinking about this is,

So imagine you go on Tinder. And so so what got me thinking about this is,

43:51

Dolly and all these image generation

Dolly and all these image generation

43:53

tools can now create photo realistic images. And I don't know if you guys have seen them, but there's now Instagram influencers

tools can now create photo realistic images. And I don't know if you guys have seen them, but there's now Instagram influencers

44:00

who are beautiful men and women who make ten thousand dollars a month on Instagram. Dude, I just kept getting this. I kept getting this lady come up with my Twitter, and I'm like, This lady is very attractive. What's her story? Like, why do I keep getting the same person going on in my story? And it it didn't say she was fake, but I'm like, this is definitely fake. This person's not real. Then I had to Google it and then it and she was fake. Yeah. I mean, and and they they can yeah. I mean, it basically you can look at the image and almost not know. So my here's my idea. So you basically generate,

who are beautiful men and women who make ten thousand dollars a month on Instagram. Dude, I just kept getting this. I kept getting this lady come up with my Twitter, and I'm like, This lady is very attractive. What's her story? Like, why do I keep getting the same person going on in my story? And it it didn't say she was fake, but I'm like, this is definitely fake. This person's not real. Then I had to Google it and then it and she was fake. Yeah. I mean, and and they they can yeah. I mean, it basically you can look at the image and almost not know. So my here's my idea. So you basically generate,

44:30

like, thousands and thousands and thousands of fake digital men and women. And then you have Tinder, and you basically,

like, thousands and thousands and thousands of fake digital men and women. And then you have Tinder, and you basically,

44:37

you make it like a casino. Right? So you're swap you're swiping, and let's say you match with a a really hot digital girl, and then you have to text with her. And there's some sort of algorithm where you have to win her over to exchange photos and start talking or whatever. And I just think if you gamify dating, right, I mean, it's kind of it's something that, like, know, people in relationships can even do this. Right? It's just kind of like scratching an itch. I think that's something that would just absolutely blow up.

you make it like a casino. Right? So you're swap you're swiping, and let's say you match with a a really hot digital girl, and then you have to text with her. And there's some sort of algorithm where you have to win her over to exchange photos and start talking or whatever. And I just think if you gamify dating, right, I mean, it's kind of it's something that, like, know, people in relationships can even do this. Right? It's just kind of like scratching an itch. I think that's something that would just absolutely blow up.

45:04

But you're saying they know it's fake. Right? You're saying You know it's fake. The game is to it's almost like, you know, flirting as a fake Are you getting better? And, like, people might see this as, like, creepy. And it's like, no. These bots can train people how to not be creepy. Right? Cause you're never gonna get another photo if you're creepy.

But you're saying they know it's fake. Right? You're saying You know it's fake. The game is to it's almost like, you know, flirting as a fake Are you getting better? And, like, people might see this as, like, creepy. And it's like, no. These bots can train people how to not be creepy. Right? Cause you're never gonna get another photo if you're creepy.

45:21

We've talked about replica. Do you remember replica?

We've talked about replica. Do you remember replica?

45:23

It was, like, very good. Digital girlfriend or boyfriend.

It was, like, very good. Digital girlfriend or boyfriend.

45:26

And they, like, changed part of their algorithm or something about, like, what they allowed people to talk about.

And they, like, changed part of their algorithm or something about, like, what they allowed people to talk about.

45:32

And one of the one of the guys killed himself, like, one of the customers killed himself. Like, these people fell in love with these women, these fake women. So it's pretty wild.

And one of the one of the guys killed himself, like, one of the customers killed himself. Like, these people fell in love with these women, these fake women. So it's pretty wild.

45:41

Yeah. That's crazy. Alright. Best business for someone else to go do. Okay. I had a couple ideas. I think anything in the guns and ammo space, I think it's a great one. But I didn't wanna pick that one. I think distressed venture capital, Andrew, I think you guys are on top of this, which is a bunch of companies that are good products

Yeah. That's crazy. Alright. Best business for someone else to go do. Okay. I had a couple ideas. I think anything in the guns and ammo space, I think it's a great one. But I didn't wanna pick that one. I think distressed venture capital, Andrew, I think you guys are on top of this, which is a bunch of companies that are good products

45:57

have revenues,

have revenues,

45:58

but they are not gonna be able to raise their next round, and they're gonna go die and stuff, you know, creating a business around that is good. But the one I picked is

but they are not gonna be able to raise their next round, and they're gonna go die and stuff, you know, creating a business around that is good. But the one I picked is

46:07

TikTok shops.

TikTok shops.

46:09

So I don't know if you guys are paying attention to this.

So I don't know if you guys are paying attention to this.

46:12

The number one book in the world right now, do you know what it is? It's the shadow work journal.

The number one book in the world right now, do you know what it is? It's the shadow work journal.

46:16

Number one book in the world.

Number one book in the world.

46:18

What is the shadow work journal you ask? Well, this is God damn book that you can't, you know, is just going crazy on TikTok. It's basically

What is the shadow work journal you ask? Well, this is God damn book that you can't, you know, is just going crazy on TikTok. It's basically

46:26

what and what it is is, TikTok not just launch the ability to shop, launched the ability for anybody to be an affiliate of any product without having a relationship with the company. So created this giant,

what and what it is is, TikTok not just launch the ability to shop, launched the ability for anybody to be an affiliate of any product without having a relationship with the company. So created this giant,

46:36

like,

like,

46:38

you know, network sales thing. It's like almost like an MLM.

you know, network sales thing. It's like almost like an MLM.

46:41

TikTok has turned into a giant MLM. So, basically,

TikTok has turned into a giant MLM. So, basically,

46:44

you can, as a creator, just find a product in the shop that's eligible for commission. You make a video about it, and you get a commission every time they go buy it.

you can, as a creator, just find a product in the shop that's eligible for commission. You make a video about it, and you get a commission every time they go buy it.

46:52

That's why this this journal is the number one product in the world that's sold over half a million copies of this journal. Yeah. So tick tack tells you how many it's sold. Half a million. This is crazy. And that's that's through the TikTok shop. Then you have Amazon. It's the number one book on Amazon too. So you add another half a million on that. Right? That that's easily a million copies have sold of this this one journal. And this is, like, in a two and a half, three month span. This is not very long. And, you know, I'm the type of person where

That's why this this journal is the number one product in the world that's sold over half a million copies of this journal. Yeah. So tick tack tells you how many it's sold. Half a million. This is crazy. And that's that's through the TikTok shop. Then you have Amazon. It's the number one book on Amazon too. So you add another half a million on that. Right? That that's easily a million copies have sold of this this one journal. And this is, like, in a two and a half, three month span. This is not very long. And, you know, I'm the type of person where

47:18

I meet people. Like, I meet Moiz.

I meet people. Like, I meet Moiz.

47:20

And, you know, he's like, yeah, I did Facebook,

And, you know, he's like, yeah, I did Facebook,

47:22

ads for native deodorant. I was like, okay. Well, what worked? It's like, yeah, back then, you know, clicks were just super cheap. There weren't very many people advertising on Facebook, especially a product like this. It was just mobile games or something. And you're like, Damn, man. That was the the glory era of Facebook guys. Now it's also expensive. Now it's so competitive.

ads for native deodorant. I was like, okay. Well, what worked? It's like, yeah, back then, you know, clicks were just super cheap. There weren't very many people advertising on Facebook, especially a product like this. It was just mobile games or something. And you're like, Damn, man. That was the the glory era of Facebook guys. Now it's also expensive. Now it's so competitive.

47:38

But, you know, if I was doing this in twenty twelve, that was the time. And, you know, oh, I wish I bought Bitcoin back in twenty eleven or twenty twelve when my friend first mentioned it back back in, you know, a hundred thirty dollars. That was the time. I always wish I was there back in time. Well, guess what?

But, you know, if I was doing this in twenty twelve, that was the time. And, you know, oh, I wish I bought Bitcoin back in twenty eleven or twenty twelve when my friend first mentioned it back back in, you know, a hundred thirty dollars. That was the time. I always wish I was there back in time. Well, guess what?

47:52

There's a golden arrow that's happening right now, and it's TikTok Shops. Right? TikTok Shops is currently in that, like, it's very cheap. It's not that saturated.

There's a golden arrow that's happening right now, and it's TikTok Shops. Right? TikTok Shops is currently in that, like, it's very cheap. It's not that saturated.

48:01

And TikTok is very motivated to promote these things.

And TikTok is very motivated to promote these things.

48:04

And TikTok customers are not, like,

And TikTok customers are not, like,

48:06

fully acclimated to the fact that now a bunch of the TikToks, they see are selling products. And so the conversion rate's gonna be higher. And these windows don't last for very long, but they do last, you know, and when you can go make hay during periods. And so I think if I was, you know, twenty three years old,

fully acclimated to the fact that now a bunch of the TikToks, they see are selling products. And so the conversion rate's gonna be higher. And these windows don't last for very long, but they do last, you know, and when you can go make hay during periods. And so I think if I was, you know, twenty three years old,

48:23

there's nothing else I would rather be doing than trying to create something that's gonna sell through the Tok Shop platform. TikTok is even paying

there's nothing else I would rather be doing than trying to create something that's gonna sell through the Tok Shop platform. TikTok is even paying

48:31

for, like, they'll subsidize your product. So if you have a sixty dollar product, it'll be for sale for thirty dollars, but you're still getting sixty because stock is subsidizing products that they wanna promote

for, like, they'll subsidize your product. So if you have a sixty dollar product, it'll be for sale for thirty dollars, but you're still getting sixty because stock is subsidizing products that they wanna promote

48:40

and, and giving you the full value of them. So you're getting TikTok to pay for half the half the product sometimes or or thirty percent of the product sometimes. It's pretty insane.

and, and giving you the full value of them. So you're getting TikTok to pay for half the half the product sometimes or or thirty percent of the product sometimes. It's pretty insane.

48:47

Yeah. This is wild. And I see that guy Isaac from Minnie Catan or whatever. What's it called? Catana. Yeah. Minnie Catana, like, sharing all of his TikTok shop details and it's wild. It's pretty crazy.

Yeah. This is wild. And I see that guy Isaac from Minnie Catan or whatever. What's it called? Catana. Yeah. Minnie Catana, like, sharing all of his TikTok shop details and it's wild. It's pretty crazy.

48:59

Kinda like when the iPhone came out, people start making apps for the App Store, but you could see the chart You could see what's getting downloaded. The same thing with shops, you can go see what's selling well and how many units it's sold, and you can kind of either use that to either create a competitor or

Kinda like when the iPhone came out, people start making apps for the App Store, but you could see the chart You could see what's getting downloaded. The same thing with shops, you can go see what's selling well and how many units it's sold, and you can kind of either use that to either create a competitor or

49:12

like, just sort of, like, abstract away and be like, oh, it's this type of product that's doing well at this price point that's doing well on TikTok. Let me go let me go after

like, just sort of, like, abstract away and be like, oh, it's this type of product that's doing well at this price point that's doing well on TikTok. Let me go let me go after

49:21

Alright. That is part one. I gotta go take a pee break, get some water, take a rest. But we got so many trophies still on the table that have to be given out for the Millie Awards. We got six or seven of my favorite categories. We saved the best stuff for last. So after this, go listen to part two of the two thousand twenty three

Alright. That is part one. I gotta go take a pee break, get some water, take a rest. But we got so many trophies still on the table that have to be given out for the Millie Awards. We got six or seven of my favorite categories. We saved the best stuff for last. So after this, go listen to part two of the two thousand twenty three

Sync with video