00:07

Alright. It's question of the week time or one when we call it one question Friday? I like that. Alright. One question Friday.

Alright. It's question of the week time or one when we call it one question Friday? I like that. Alright. One question Friday.

00:13

Sam is traveling. So I got my boy, Ben here, Ben Levy, not Ben, the pro not producer, Ben, not powerful producer, Ben. This is Ben Levy, the,

Sam is traveling. So I got my boy, Ben here, Ben Levy, not Ben, the pro not producer, Ben, not powerful producer, Ben. This is Ben Levy, the,

00:22

the CEO of the Milk Road.

the CEO of the Milk Road.

00:24

And, my business partner across my fund and a bunch of other things. You guys hear me reference Ben a lot, but you don't even know which Ben because I only deal with bends. So, this is one of the bends. Man, what's up, man? What's going on? I'm riding high today with Chris Paul and the sons, won by, like, twenty five last night. So I've never been happier.

And, my business partner across my fund and a bunch of other things. You guys hear me reference Ben a lot, but you don't even know which Ben because I only deal with bends. So, this is one of the bends. Man, what's up, man? What's going on? I'm riding high today with Chris Paul and the sons, won by, like, twenty five last night. So I've never been happier.

00:43

This is true.

This is true.

00:44

Alright. So let's let's do this one question. I think we have an audio clip. Right? Let's play it. Let's play the audio clip. I haven't heard this yet. So let's see what it

Alright. So let's let's do this one question. I think we have an audio clip. Right? Let's play it. Let's play the audio clip. I haven't heard this yet. So let's see what it

00:53

Hey, guys. My name is Colin.

Hey, guys. My name is Colin.

00:56

I just had all of my NFT stolen today.

I just had all of my NFT stolen today.

00:59

So

So

01:00

my question is, And I'm sure you've been through something like it before.

my question is, And I'm sure you've been through something like it before.

01:06

You know,

You know,

01:07

when you get gut punched, like,

when you get gut punched, like,

01:09

has that happened to you?

has that happened to you?

01:11

What happened? And how did you work through it? Oh, man. I could feel the defeat. I could feel the,

What happened? And how did you work through it? Oh, man. I could feel the defeat. I could feel the,

01:18

the pain in his voice there at the end that thank you. That was a soul crushed. Thank you. Okay. So Colin

the pain in his voice there at the end that thank you. That was a soul crushed. Thank you. Okay. So Colin

01:26

You got your NFT stolen. I, you know, I feel for you. That's no fun. I mean, that's a it's a crime. Right? Somebody came and stole your property.

You got your NFT stolen. I, you know, I feel for you. That's no fun. I mean, that's a it's a crime. Right? Somebody came and stole your property.

01:35

It's digital property, but, you know, the crime has been committed. So, you know, the the you gotta kinda separate,

It's digital property, but, you know, the crime has been committed. So, you know, the the you gotta kinda separate,

01:41

here's my my kind of advice to Have I had somebody steal a bunch of my property before?

here's my my kind of advice to Have I had somebody steal a bunch of my property before?

01:46

Not really, but, you know, there's different flavors of of gut punch, and I've had I've had my share. So

Not really, but, you know, there's different flavors of of gut punch, and I've had I've had my share. So

01:52

Here's my kind of, like, formula for how to handle it. The first step

Here's my kind of, like, formula for how to handle it. The first step

01:57

is

is

01:58

just be still.

just be still.

02:00

And I mean, this in kind of a Zen way, which is that look, what's gonna happen at, you know, for the next twenty four forty eight hours for you is you're gonna your mind is gonna go to a bunch of different places. You're gonna get angry. You're gonna feel sad. You're gonna feel upset at yourself. You're gonna feel upset at others. You're gonna feel upset at fact that you can't get it back, so you're gonna hate crypto. You're gonna you're gonna feel a bunch of emotions by default.

And I mean, this in kind of a Zen way, which is that look, what's gonna happen at, you know, for the next twenty four forty eight hours for you is you're gonna your mind is gonna go to a bunch of different places. You're gonna get angry. You're gonna feel sad. You're gonna feel upset at yourself. You're gonna feel upset at others. You're gonna feel upset at fact that you can't get it back, so you're gonna hate crypto. You're gonna you're gonna feel a bunch of emotions by default.

02:20

And what you wanna do is you wanna not

And what you wanna do is you wanna not

02:23

just react, you wanna respond. So what's the difference between a reaction and a response? A reaction is what you do, you know, sort of right away. It's an impulsive

just react, you wanna respond. So what's the difference between a reaction and a response? A reaction is what you do, you know, sort of right away. It's an impulsive

02:32

thing.

thing.

02:34

And typically, we don't love our reactions to things because our reactions are the things that are happening in a more primal way.

And typically, we don't love our reactions to things because our reactions are the things that are happening in a more primal way.

02:41

Was that whereas our response is what happens when we pause for a second.

Was that whereas our response is what happens when we pause for a second.

02:45

And we

And we

02:46

we choose how we're gonna respond. So a a reaction is typically not something you're choosing.

we choose how we're gonna respond. So a a reaction is typically not something you're choosing.

02:51

A response is something you're choosing. And I this happens to me multiple times a day where I gotta check myself out. Am I reacting or responding here? And which one do I wanna I know I can do both, but I'd rather respond. And so the first thing is you gotta be still. You gotta distance yourself from

A response is something you're choosing. And I this happens to me multiple times a day where I gotta check myself out. Am I reacting or responding here? And which one do I wanna I know I can do both, but I'd rather respond. And so the first thing is you gotta be still. You gotta distance yourself from

03:06

it emotionally.

it emotionally.

03:08

First.

First.

03:09

Then you gotta say, alright. Well, how am I gonna respond to this? Well, there's some, like, logistical steps you might take. Just try to get it back. Report it. Try to figure out who did it.

Then you gotta say, alright. Well, how am I gonna respond to this? Well, there's some, like, logistical steps you might take. Just try to get it back. Report it. Try to figure out who did it.

03:17

You know, notify people in the community so other people don't fall for it. What whatever the scam was.

You know, notify people in the community so other people don't fall for it. What whatever the scam was.

03:22

But then you gotta, like, okay. Let's say you've done the logistics part.

But then you gotta, like, okay. Let's say you've done the logistics part.

03:27

And maybe there is no happy ending where you didn't just all turn out right. That's where you gotta, what I call, you gotta decide what story is true.

And maybe there is no happy ending where you didn't just all turn out right. That's where you gotta, what I call, you gotta decide what story is true.

03:35

So in any event,

So in any event,

03:37

anything that happens, there are there are multiple stories, but to to simplify, I'll say there's two stories anytime something

anything that happens, there are there are multiple stories, but to to simplify, I'll say there's two stories anytime something

03:44

happens.

happens.

03:45

There's the story that'll make you feel bad, and there's the story that'll make you feel good. They're both stories. Right? And they both have truth to them, but it's just a matter of which which angle you're looking at something. And so you gotta decide which story am I gonna roll with? Am I gonna roll with the version of this that makes me feel really bad or am I gonna roll with the version of this that makes me feel good?

There's the story that'll make you feel bad, and there's the story that'll make you feel good. They're both stories. Right? And they both have truth to them, but it's just a matter of which which angle you're looking at something. And so you gotta decide which story am I gonna roll with? Am I gonna roll with the version of this that makes me feel really bad or am I gonna roll with the version of this that makes me feel good?

04:03

And, I know that probably sounds hard in the moment,

And, I know that probably sounds hard in the moment,

04:05

but you just got a bunch of your shit stolen and, you know, which is why we first, you know, try to distance ourselves from it. But that's where you're gonna have to go. You're gonna have to decide the version of this story that's gonna make you feel good. Right? Imagine a breakup. Most people when they have a breakup in a relationship, they feel bad.

but you just got a bunch of your shit stolen and, you know, which is why we first, you know, try to distance ourselves from it. But that's where you're gonna have to go. You're gonna have to decide the version of this story that's gonna make you feel good. Right? Imagine a breakup. Most people when they have a breakup in a relationship, they feel bad.

04:23

And they choose a story that's gonna make them feel worse, which is, oh, my god. All the all those years we spent together. It's time wasted.

And they choose a story that's gonna make them feel worse, which is, oh, my god. All the all those years we spent together. It's time wasted.

04:30

I'm not good enough or she's not good enough or whatever the reasons are. Right? We have we come up with a story that makes us feel bad, or we come up with a story that makes us feel good, which is, man, now I know what I really want

I'm not good enough or she's not good enough or whatever the reasons are. Right? We have we come up with a story that makes us feel bad, or we come up with a story that makes us feel good, which is, man, now I know what I really want

04:40

now I'm ready for for the right person. You know, you wanna walk out into the street and just look left and right and say, you know, next, you know, I'm ready. And so There's a version of the story that'll make you feel good or bad in any given situation. The power is in being able to choose what the story is and not just having the default one put on you. That's my, like, mentality mindset ramp. Ben, what do you think? You you've had your fear of gut punches. Have you ever had something like this? Yeah. I mean, in crypto, I think like, a year ago, I had, like, a few Eats stolen out of my wallet and I was crushed. And I think I actually called you and I was, like, dude, it sucks. I just lost a few Eats because I stupidly clicked on a Discord scam. And I think what you said was, that's the price of admission. Every single person in crypto has had that happen, and that's just what, that's just the name of the game.

now I'm ready for for the right person. You know, you wanna walk out into the street and just look left and right and say, you know, next, you know, I'm ready. And so There's a version of the story that'll make you feel good or bad in any given situation. The power is in being able to choose what the story is and not just having the default one put on you. That's my, like, mentality mindset ramp. Ben, what do you think? You you've had your fear of gut punches. Have you ever had something like this? Yeah. I mean, in crypto, I think like, a year ago, I had, like, a few Eats stolen out of my wallet and I was crushed. And I think I actually called you and I was, like, dude, it sucks. I just lost a few Eats because I stupidly clicked on a Discord scam. And I think what you said was, that's the price of admission. Every single person in crypto has had that happen, and that's just what, that's just the name of the game.

05:24

So I don't know. My perspective on it is, like, yeah, definitely been gut punched a ton in crypto. And I also feel like every one I've ever gotten, I'm mad that I didn't sell it at the right time or I held too long or bought too late.

So I don't know. My perspective on it is, like, yeah, definitely been gut punched a ton in crypto. And I also feel like every one I've ever gotten, I'm mad that I didn't sell it at the right time or I held too long or bought too late.

05:37

I think that's the name of volatility too. So I'm just like, that's the, you know, I'm gonna get a huge home run because I play this game and, yeah, learn from my mistakes.

I think that's the name of volatility too. So I'm just like, that's the, you know, I'm gonna get a huge home run because I play this game and, yeah, learn from my mistakes.

05:46

Yeah. There's also, like, this phrase of investing, which is I've never done I I've never done an investment right, which means on an investment that worked out, I should have always been earlier and bet more. And on an investment day is wrong, I shouldn't have bet or I, you know, I was too late or whatever. And so you'll never ever on any investment feel like You did it right. You'll always be kind of kicking yourself wishing you had done it either bet bigger or bet earlier or whatever on it. And so,

Yeah. There's also, like, this phrase of investing, which is I've never done I I've never done an investment right, which means on an investment that worked out, I should have always been earlier and bet more. And on an investment day is wrong, I shouldn't have bet or I, you know, I was too late or whatever. And so you'll never ever on any investment feel like You did it right. You'll always be kind of kicking yourself wishing you had done it either bet bigger or bet earlier or whatever on it. And so,

06:12

I think the thing you said that's right, which is it's the nature of the game.

I think the thing you said that's right, which is it's the nature of the game.

06:16

And so,

And so,

06:17

you know, crypto NFTs, this is the Wild Wild West right now. There's a reason your NFT can go from ten x in price in in one month or a hundred x in price in a year or, like, you know, I don't know how much board apes are are were, but, like, I think a year ago, they were under one ETH each, and now they're, like, whatever, a hundred forty or something like that. So you know, a hundred and forty x in a year. So one of the reasons you can get these types of gains is because it's a wild, wild west. But what comes with the Wild West is that,

you know, crypto NFTs, this is the Wild Wild West right now. There's a reason your NFT can go from ten x in price in in one month or a hundred x in price in a year or, like, you know, I don't know how much board apes are are were, but, like, I think a year ago, they were under one ETH each, and now they're, like, whatever, a hundred forty or something like that. So you know, a hundred and forty x in a year. So one of the reasons you can get these types of gains is because it's a wild, wild west. But what comes with the Wild West is that,

06:43

dude, it's it's not safe. There are there are places where you could stub your toe. And,

dude, it's it's not safe. There are there are places where you could stub your toe. And,

06:48

Me and Sam, I think, said this on a pod once, which was,

Me and Sam, I think, said this on a pod once, which was,

06:52

if you become an entrepreneur or an investor,

if you become an entrepreneur or an investor,

06:56

and then

and then

06:57

every time things go anytime disaster strikes or things go poorly or things go down,

every time things go anytime disaster strikes or things go poorly or things go down,

07:03

you're, like, emotionally a wreck because of it, I'm not saying Colin is, but it's very easy to become, close to an emotional wreck when when things go down.

you're, like, emotionally a wreck because of it, I'm not saying Colin is, but it's very easy to become, close to an emotional wreck when when things go down.

07:10

It's like you

It's like you

07:12

signed up to go you you waited in line to go on a roller coaster. You strapped yourself in, and then the roller coaster went up and down. And every time it went down, you were like, like, oh my god. I can't believe this. Like, get me off this thing. It's like, dude, why did you get on a roller coaster?

signed up to go you you waited in line to go on a roller coaster. You strapped yourself in, and then the roller coaster went up and down. And every time it went down, you were like, like, oh my god. I can't believe this. Like, get me off this thing. It's like, dude, why did you get on a roller coaster?

07:25

You know, like, if you choose entrepreneurship or you choose investing,

You know, like, if you choose entrepreneurship or you choose investing,

07:28

if you choose investing, you gotta wake up in, like, the last four months, dude, I've lost millions of dollars just because I wake up and every day is red. Stocks are red. Crypto is red. Everything's red. I haven't seen green in months, dude. I don't I don't even see the color green. Right? Like, I'm starting to text people on Android just so I could see, like, green speech bubble, dude. Like, I just wanna see green. And, but that's the reality. It's like I signed up to be an investor. What did I think? It's always gonna go up. It's like, I signed up to, you know, do this crazy crypto stuff. Like, yes, this crazy shit where, you know, I'm playing this this this game where you're you're self a sovereign individual, you're custody your own assets. Well, there's gonna be times where you didn't custody it very well, and it got stolen.

if you choose investing, you gotta wake up in, like, the last four months, dude, I've lost millions of dollars just because I wake up and every day is red. Stocks are red. Crypto is red. Everything's red. I haven't seen green in months, dude. I don't I don't even see the color green. Right? Like, I'm starting to text people on Android just so I could see, like, green speech bubble, dude. Like, I just wanna see green. And, but that's the reality. It's like I signed up to be an investor. What did I think? It's always gonna go up. It's like, I signed up to, you know, do this crazy crypto stuff. Like, yes, this crazy shit where, you know, I'm playing this this this game where you're you're self a sovereign individual, you're custody your own assets. Well, there's gonna be times where you didn't custody it very well, and it got stolen.

08:07

And so, you know, same thing with with being an entrepreneur is

And so, you know, same thing with with being an entrepreneur is

08:11

you gotta ask yourself, am I just complaining that the roller coaster went up and down? And, And that's a way to not let yourself

you gotta ask yourself, am I just complaining that the roller coaster went up and down? And, And that's a way to not let yourself

08:18

be a victim. I think one of the most positive traits somebody can have is that they never let themselves

be a victim. I think one of the most positive traits somebody can have is that they never let themselves

08:25

be a victim. No matter what happens in their life, they view themselves as

be a victim. No matter what happens in their life, they view themselves as

08:30

the person in control and the root cause of whatever has occurred. And in doing so, they give themselves the power to make things good, and they give themselves the accountability when things go bad. And so,

the person in control and the root cause of whatever has occurred. And in doing so, they give themselves the power to make things good, and they give themselves the accountability when things go bad. And so,

08:42

So, you know, I think that's a just a decision you gotta make up front. Am I gonna let myself ever

So, you know, I think that's a just a decision you gotta make up front. Am I gonna let myself ever

08:48

play victim?

play victim?

08:49

And look for kind of pity, self pity or pity from others, or you just take that off the table. You say, nope. I'm never gonna play that game. And so that means on days where my shit gets stolen, it did Somebody didn't steal my NFTs.

And look for kind of pity, self pity or pity from others, or you just take that off the table. You say, nope. I'm never gonna play that game. And so that means on days where my shit gets stolen, it did Somebody didn't steal my NFTs.

09:01

I let my NFTs be stolen.

I let my NFTs be stolen.

09:03

And you right? So you take control over what happened. And it hurts in those moments, but that decision to never play victim is, like, one that pays off, you know, in spades, you know, for the rest of your life. Ben, what did I miss? Also, it's a great opportunity for a Twitter thread right here. How I got my n o t stolen.

And you right? So you take control over what happened. And it hurts in those moments, but that decision to never play victim is, like, one that pays off, you know, in spades, you know, for the rest of your life. Ben, what did I miss? Also, it's a great opportunity for a Twitter thread right here. How I got my n o t stolen.

09:20

Yeah. This is the great this is the beginning of every great story. Right?

Yeah. This is the great this is the beginning of every great story. Right?

09:25

I've had this many times where I get a cease and desist letter, and then we turn it into marketing for our company. I've had it where, you know, Google or Facebook will launch a clone of our app. And your investors will send you a link and be like, hey, did you see this? Like, yeah, motherfucker. I saw it. Like, I saw that Facebook has cloned our app, you know, pixel by pixel and that, you know, this, you know, five hundred billion dollar company is now competing with us. Yes. I saw the news. But, you know, you gotta sort of, like, in that moment, it's like, this is our chance. This is our story. Of course, they're gonna copy us. We're onto something. Right? Of course, they're gonna copy us pixel for pixel because we have the right solution. Right? And you have to decide what story you're gonna tell yourself and your team and your the people around you so that, again, you're gonna feel some kind of way

I've had this many times where I get a cease and desist letter, and then we turn it into marketing for our company. I've had it where, you know, Google or Facebook will launch a clone of our app. And your investors will send you a link and be like, hey, did you see this? Like, yeah, motherfucker. I saw it. Like, I saw that Facebook has cloned our app, you know, pixel by pixel and that, you know, this, you know, five hundred billion dollar company is now competing with us. Yes. I saw the news. But, you know, you gotta sort of, like, in that moment, it's like, this is our chance. This is our story. Of course, they're gonna copy us. We're onto something. Right? Of course, they're gonna copy us pixel for pixel because we have the right solution. Right? And you have to decide what story you're gonna tell yourself and your team and your the people around you so that, again, you're gonna feel some kind of way

10:08

Would you rather feel bad or feel good? That's all you gotta choose. I tell Ben this all the time what Ben started this off time about the sun's winning.

Would you rather feel bad or feel good? That's all you gotta choose. I tell Ben this all the time what Ben started this off time about the sun's winning.

10:15

And, Ben, how do you feel when the sun's win? Amazing. Ben, how do you feel when the suns lose?

And, Ben, how do you feel when the sun's win? Amazing. Ben, how do you feel when the suns lose?

10:20

Pretty pretty pretty down on myself. Pretty down everything. So you ride the roller coaster and you let yourself bet. And so, you know, that's a choice you're making right now. At some point, you might decide to play the game differently, which is I'm

Pretty pretty pretty down on myself. Pretty down everything. So you ride the roller coaster and you let yourself bet. And so, you know, that's a choice you're making right now. At some point, you might decide to play the game differently, which is I'm

10:34

gonna is it possible to feel great when your team wins and not feel shitty when your team loses? Yes. That is possible.

gonna is it possible to feel great when your team wins and not feel shitty when your team loses? Yes. That is possible.

10:41

That sounds like it sounds like it's breaking the rules, but, like, what you do when you're like a life hacker. It's like, yeah, you break the rules. It's like, I'm gonna play the game. I'm gonna play the game on my terms.

That sounds like it sounds like it's breaking the rules, but, like, what you do when you're like a life hacker. It's like, yeah, you break the rules. It's like, I'm gonna play the game. I'm gonna play the game on my terms.

10:49

And, and so there is a version of that. Yeah. And, like, when your businesses have issues, or I think when in the business to have issues, like, you don't let it get you down at all.

And, and so there is a version of that. Yeah. And, like, when your businesses have issues, or I think when in the business to have issues, like, you don't let it get you down at all.

10:58

And you're you were able to take the wins in stride really well. Do you have an example of that? Like, something where we've we've taken we we've had a situation where other people would have felt down, but we we spun it. Do you has anything come to mind? I mean, I think we're in one right now. Right? Like, we send the milk road and we've had some deliverability issues recently where the open rates have dropped a little bit. And we can't really tell, you know, we're trying to figure out why. And I think there's one version where you freak out about that and you make it ruin your week or ruin your day. And there's another version where you just take it in stride and know you're gonna figure it out.

And you're you were able to take the wins in stride really well. Do you have an example of that? Like, something where we've we've taken we we've had a situation where other people would have felt down, but we we spun it. Do you has anything come to mind? I mean, I think we're in one right now. Right? Like, we send the milk road and we've had some deliverability issues recently where the open rates have dropped a little bit. And we can't really tell, you know, we're trying to figure out why. And I think there's one version where you freak out about that and you make it ruin your week or ruin your day. And there's another version where you just take it in stride and know you're gonna figure it out.

11:30

This data is wrong every freaking time name.

This data is wrong every freaking time name.

11:33

Have you heard of HubSpot?

Have you heard of HubSpot?

11:35

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the client's hold history, calls, a

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the client's hold history, calls, a

11:41

particular emails, and here's a test from three days ago I totally missed.

particular emails, and here's a test from three days ago I totally missed.

11:47

HubSpot, grow better.

HubSpot, grow better.

11:50

Yeah. Like, you know, you fast forward a year from now. This will be a

Yeah. Like, you know, you fast forward a year from now. This will be a

11:54

a forgotten footnote

a forgotten footnote

11:55

on the the overall story. And even when things are really crazy. And, you know, something really bad happens. Like, you know, in my e commerce business,

on the the overall story. And even when things are really crazy. And, you know, something really bad happens. Like, you know, in my e commerce business,

12:03

our entire shipment for Christmas got seized,

our entire shipment for Christmas got seized,

12:06

and flagged and then inspected, and then we had to do a recall and, like, all this stuff. And the people, you know, people on my team were all, like,

and flagged and then inspected, and then we had to do a recall and, like, all this stuff. And the people, you know, people on my team were all, like,

12:13

Oh my god. Like, just for this, you know, one eighth of an inch, you know, this random random seizure for no reason just because of random inspection, then on one item, they found a a one eighth of an inch discrepancy. Oh my god. This is so unfair. This is so bad. Blah blah blah. And it's like,

Oh my god. Like, just for this, you know, one eighth of an inch, you know, this random random seizure for no reason just because of random inspection, then on one item, they found a a one eighth of an inch discrepancy. Oh my god. This is so unfair. This is so bad. Blah blah blah. And it's like,

12:30

Alright. Like, dude, look. Like, you know, we and I created a a a channel in our Slack called highs and lows. And I said, let's put them here. Let's Let's document the highs and lows. And I think every startup should do this honestly. Let's document the highs and lows because it'll just get you used to being like, when you go in there, when things feel really bad and you wanna go in there and write it down and you've it's like, you see the last one six months ago and you're like, oh, yeah. That felt pretty bad too, but I've, like, I've totally forgotten that. Our business has grown two x since then. And like, oh, you know, just the way that that one turned out to be nothing, this one's gonna be nothing too. I'm gonna eat this and I'm gonna, like, use this as an opportunity to learn. Like, oh, shit. We didn't even know these

Alright. Like, dude, look. Like, you know, we and I created a a a channel in our Slack called highs and lows. And I said, let's put them here. Let's Let's document the highs and lows. And I think every startup should do this honestly. Let's document the highs and lows because it'll just get you used to being like, when you go in there, when things feel really bad and you wanna go in there and write it down and you've it's like, you see the last one six months ago and you're like, oh, yeah. That felt pretty bad too, but I've, like, I've totally forgotten that. Our business has grown two x since then. And like, oh, you know, just the way that that one turned out to be nothing, this one's gonna be nothing too. I'm gonna eat this and I'm gonna, like, use this as an opportunity to learn. Like, oh, shit. We didn't even know these

13:07

this one eighth of an inch rule. We had to go, like, you know, change the measurements of some thing. Like, I'm glad we knew now versus when it's bigger. Right? I'm glad this happened because that's gonna lead to all these good things.

this one eighth of an inch rule. We had to go, like, you know, change the measurements of some thing. Like, I'm glad we knew now versus when it's bigger. Right? I'm glad this happened because that's gonna lead to all these good things.

13:19

And so, you know, there's we had an example like this where,

And so, you know, there's we had an example like this where,

13:23

like, I'll give you another one with our e commerce business.

like, I'll give you another one with our e commerce business.

13:25

The warehouse managers that we had hired

The warehouse managers that we had hired

13:28

turn it wasn't working out. Then we found out they were trying to, like, you know, sort of, like, copy our business in a way, like, launch a competitor or something like that because they're in the warehouse. They see businesses going great, so they wanted a piece of the action.

turn it wasn't working out. Then we found out they were trying to, like, you know, sort of, like, copy our business in a way, like, launch a competitor or something like that because they're in the warehouse. They see businesses going great, so they wanted a piece of the action.

13:40

And this was a moment where

And this was a moment where

13:43

our team was sort of like, you know, immediately felt betrayed and then upset and was like, well,

our team was sort of like, you know, immediately felt betrayed and then upset and was like, well,

13:48

you know, what should we do? Should we change, you know, be we're gonna have to make a change. It's gonna be so hard.

you know, what should we do? Should we change, you know, be we're gonna have to make a change. It's gonna be so hard.

13:54

And that those are the moments where you need to show the most poise. Right? That's when That's when strength matters is when things get hard. Things are easy is not when strength matters. So it's like, oh, dude, I've been training for this. Been training for these times. I'm almost finally. I got a reason to use these muscles and that are that are in my body to be able to be strong here. And so it was all about poise. It was all about basically coming up with alright. Let's first be still. Let's not overreact.

And that those are the moments where you need to show the most poise. Right? That's when That's when strength matters is when things get hard. Things are easy is not when strength matters. So it's like, oh, dude, I've been training for this. Been training for these times. I'm almost finally. I got a reason to use these muscles and that are that are in my body to be able to be strong here. And so it was all about poise. It was all about basically coming up with alright. Let's first be still. Let's not overreact.

14:19

Second, let's decide how we're gonna approach this and respond to this situation, not react. And then in that response, it turned out where,

Second, let's decide how we're gonna approach this and respond to this situation, not react. And then in that response, it turned out where,

14:27

actually, we ended up finding this amazing manager, and we ended saving all this money. Now we couldn't have seen that upfront. In the moment, it felt bad. Now three months later or two months later, whatever, it's like, oh, dude, we found this thing that's saving us, you know, two dollars per order, which is gonna up to be hundreds of thousands of dollars of extra profit saved because

actually, we ended up finding this amazing manager, and we ended saving all this money. Now we couldn't have seen that upfront. In the moment, it felt bad. Now three months later or two months later, whatever, it's like, oh, dude, we found this thing that's saving us, you know, two dollars per order, which is gonna up to be hundreds of thousands of dollars of extra profit saved because

14:45

we found this new manager who found this new process, who found this new thing, and we would have never done that. Had that disaster not struck. And so once you go through life enough, you have enough experience,

we found this new manager who found this new process, who found this new thing, and we would have never done that. Had that disaster not struck. And so once you go through life enough, you have enough experience,

14:55

you realize, oh, it's all working for me, not against me. And once you decide, it's all working for me, not against me, then the next time the disaster strikes, you're like, alright. Cool. What's this? How is this working for me? And you don't panic. And then the people around you are like, man, how does this person never panic? They never freak out about this stuff.

you realize, oh, it's all working for me, not against me. And once you decide, it's all working for me, not against me, then the next time the disaster strikes, you're like, alright. Cool. What's this? How is this working for me? And you don't panic. And then the people around you are like, man, how does this person never panic? They never freak out about this stuff.

15:10

That and then that becomes the culture of the company. That's where you wanna

That and then that becomes the culture of the company. That's where you wanna

15:13

Ironically, I'm good at that. Everything, except when it comes to Phoenix Suns basketball.

Ironically, I'm good at that. Everything, except when it comes to Phoenix Suns basketball.

15:18

Yeah. Well, that's because you're fit. You're mentally fit. It's like, you know, you're mentally fit with your upper body. It's just you never do leg day. Right? So it's like everybody's got something in the gym where they're really strong at it. It's easy for them. It's hard for others. And then they have something that's easy for others hard for them. And that might be calf raises, that might be whatever. And so, like, you know, You could take a body builder, but you go put them in a pilates class and they're struggling because they don't have the flexibility or the, maybe, the core strength of coordination to be able to do some some movements. And so everybody's got these moments that are these situations that are hard for them. Like, Ben Wilson, I'm curious for you.

Yeah. Well, that's because you're fit. You're mentally fit. It's like, you know, you're mentally fit with your upper body. It's just you never do leg day. Right? So it's like everybody's got something in the gym where they're really strong at it. It's easy for them. It's hard for others. And then they have something that's easy for others hard for them. And that might be calf raises, that might be whatever. And so, like, you know, You could take a body builder, but you go put them in a pilates class and they're struggling because they don't have the flexibility or the, maybe, the core strength of coordination to be able to do some some movements. And so everybody's got these moments that are these situations that are hard for them. Like, Ben Wilson, I'm curious for you.

15:54

What's the thing? Give me yours. What's the top adversity's

What's the thing? Give me yours. What's the top adversity's

15:58

disaster strike situation where you're pretty good? And then what's the adversity or disaster strike situation where you're pretty weak?

disaster strike situation where you're pretty good? And then what's the adversity or disaster strike situation where you're pretty weak?

16:05

What's your version of Lake day? I'm actually, like,

What's your version of Lake day? I'm actually, like,

16:09

because I'm a pretty relaxed person, I tend to do pretty well with adversity.

because I'm a pretty relaxed person, I tend to do pretty well with adversity.

16:15

But, like,

But, like,

16:16

personal attacks really get to me. Like, like, bad things happening in the world.

personal attacks really get to me. Like, like, bad things happening in the world.

16:23

Don't don't bother me. Bad things for other people. Don't care. If that is for me, really care. No. But it can have, like, if it hurts my bank account even or, like, whatever, like, I I just kinda I I move on with life. But if someone says something bad about my character,

Don't don't bother me. Bad things for other people. Don't care. If that is for me, really care. No. But it can have, like, if it hurts my bank account even or, like, whatever, like, I I just kinda I I move on with life. But if someone says something bad about my character,

16:38

or, yeah,

or, yeah,

16:39

insults me or something like that, The the one I think of that I think I dealt with pretty well was,

insults me or something like that, The the one I think of that I think I dealt with pretty well was,

16:46

I was in Barcelona.

I was in Barcelona.

16:48

And as it relates to what this guy was talking about, And,

And as it relates to what this guy was talking about, And,

16:51

I'm sitting there at, like,

I'm sitting there at, like,

16:54

like a cafe.

like a cafe.

16:55

So imagine a cafe, I'm on La Rambla, which is like a walking street. And so I'm facing this this big street with a lot of people, and I'm eating dinner, and I've I've got my phone on the table, and I'm

So imagine a cafe, I'm on La Rambla, which is like a walking street. And so I'm facing this this big street with a lot of people, and I'm eating dinner, and I've I've got my phone on the table, and I'm

17:06

reading my phone as I eat dinner. And this old woman comes up to me and sticks a sign in my face

reading my phone as I eat dinner. And this old woman comes up to me and sticks a sign in my face

17:14

and

and

17:15

starts asking for money, but the weird thing is I speak Spanish, and she's not speaking Spanish.

starts asking for money, but the weird thing is I speak Spanish, and she's not speaking Spanish.

17:20

And I don't know what she's saying. She's got a sign right in my face, and she's She's speaking and clearly asking for money, but I can't tell what she's saying. And I was like, what? I I don't understand you, and she keeps saying something. And I'm like, go go away. I try and kinda shoot her off. She leaves

And I don't know what she's saying. She's got a sign right in my face, and she's She's speaking and clearly asking for money, but I can't tell what she's saying. And I was like, what? I I don't understand you, and she keeps saying something. And I'm like, go go away. I try and kinda shoot her off. She leaves

17:35

I'm kinda shaken up and after, like, a a couple seconds reorienting myself, I go back to my dinner. Bye bye. Yeah.

I'm kinda shaken up and after, like, a a couple seconds reorienting myself, I go back to my dinner. Bye bye. Yeah.

17:41

There's someone that stuck the the sign in my face and underneath it had taken my phone from off the table. And, I run off and go search for her. And, of course, even if I'd found her, she'd probably handed it off someone else, and the phone was gone. And,

There's someone that stuck the the sign in my face and underneath it had taken my phone from off the table. And, I run off and go search for her. And, of course, even if I'd found her, she'd probably handed it off someone else, and the phone was gone. And,

17:54

and that is the kind of thing that I actually, like, deal with. Okay. Like, obviously, I freaked out for a couple minutes,

and that is the kind of thing that I actually, like, deal with. Okay. Like, obviously, I freaked out for a couple minutes,

18:00

was was really mad and was stewing.

was was really mad and was stewing.

18:02

But,

But,

18:03

eventually, I was I just kinda, like, was like, okay.

eventually, I was I just kinda, like, was like, okay.

18:08

I'm okay. It was hard to explain. Like, I was speaking out because I didn't have a phone in a foreign country, and it was, like, scary, but I was, like, I'm okay. I've got all my fingers and toes. And is, like, actually a good opportunity to kinda, like, reevaluate of, like, alright, this is gonna mess with a lot of stuff, but all the things that actually matter in my life, are not affected by this bombing gun. Right. I'm gonna also give a technique.

I'm okay. It was hard to explain. Like, I was speaking out because I didn't have a phone in a foreign country, and it was, like, scary, but I was, like, I'm okay. I've got all my fingers and toes. And is, like, actually a good opportunity to kinda, like, reevaluate of, like, alright, this is gonna mess with a lot of stuff, but all the things that actually matter in my life, are not affected by this bombing gun. Right. I'm gonna also give a technique.

18:30

Because one one part's the philosophy, another is just a simple technique you could do. So How do you actually be still? How do you actually get to the response, not the thing?

Because one one part's the philosophy, another is just a simple technique you could do. So How do you actually be still? How do you actually get to the response, not the thing?

18:37

And it's really annoying when bad things happen, and then the advice you're getting is, like,

And it's really annoying when bad things happen, and then the advice you're getting is, like,

18:42

It's okay. Don't worry about it. Just shake it off, you know, because it's like, no. And the moment I feel I feel bad. I feel some sense of loss.

It's okay. Don't worry about it. Just shake it off, you know, because it's like, no. And the moment I feel I feel bad. I feel some sense of loss.

18:50

You know, and so, you know, it's very hard. And so the actual technique here is a Tony Robbins technique that he calls the ninety seconds of suffering. And the story is Tony goes to India,

You know, and so, you know, it's very hard. And so the actual technique here is a Tony Robbins technique that he calls the ninety seconds of suffering. And the story is Tony goes to India,

19:01

and he's, like, he's taking he's taking his platinum partners. And these are the dudes who's, like, you go to the beginner Tony Robbins event, you're, like, oh my god. This guy's the Messiah And so you're like, oh, if I pay twenty five k a year, I get to go on a trip with Tony, and, like, I get to be a platinum partner. And so you pay Maybe it's even more than that. It's hundred k or something like that. You pay some crazy amount of money and you become a platinum partner. So he took his platinum partners to India to some, like, Ashram in the mountains. And he's like, know, just giving them a unique experience. And he goes and this, like, kinda guru guy in the mountains is like, oh, mister Tony Robbins, you know, blah blah, and he's like,

and he's, like, he's taking he's taking his platinum partners. And these are the dudes who's, like, you go to the beginner Tony Robbins event, you're, like, oh my god. This guy's the Messiah And so you're like, oh, if I pay twenty five k a year, I get to go on a trip with Tony, and, like, I get to be a platinum partner. And so you pay Maybe it's even more than that. It's hundred k or something like that. You pay some crazy amount of money and you become a platinum partner. So he took his platinum partners to India to some, like, Ashram in the mountains. And he's like, know, just giving them a unique experience. And he goes and this, like, kinda guru guy in the mountains is like, oh, mister Tony Robbins, you know, blah blah, and he's like,

19:33

He's like, how are you? He's like, oh, I'm fantastic. You know, life is amazing. I feel so grateful saying all the Tony Robbins things in his, like, monster voice. And then they're like, the guy was like,

He's like, how are you? He's like, oh, I'm fantastic. You know, life is amazing. I feel so grateful saying all the Tony Robbins things in his, like, monster voice. And then they're like, the guy was like,

19:43

you know,

you know,

19:44

said something like, you know, but how, you know,

said something like, you know, but how, you know,

19:47

he said

he said

19:50

so how are you dealing with your suffering?

so how are you dealing with your suffering?

19:52

And he's like, he's like, suffering. Like, the hell are you talking about, bro? Like, I'm Tony Robbins.

And he's like, he's like, suffering. Like, the hell are you talking about, bro? Like, I'm Tony Robbins.

19:58

I'm not suffering. I'm mister positivity.

I'm not suffering. I'm mister positivity.

20:00

I got my platinum partners here. We're in India. I'm I'm teaching. I'm not suffering. They they might be suffering. I'm not suffering.

I got my platinum partners here. We're in India. I'm I'm teaching. I'm not suffering. They they might be suffering. I'm not suffering.

20:07

And he's like, but I just saw you a moment ago.

And he's like, but I just saw you a moment ago.

20:10

You know, your whatever your employee was saying about the thing they forgot and you got so upset, you were telling them how they should do it differently. You you totally changed your face.

You know, your whatever your employee was saying about the thing they forgot and you got so upset, you were telling them how they should do it differently. You you totally changed your face.

20:19

And he's like, oh, well, you know, that was just we have this I want this trip to be great for our partners and, you know, this person dropped the ball. And,

And he's like, oh, well, you know, that was just we have this I want this trip to be great for our partners and, you know, this person dropped the ball. And,

20:26

I guess I kinda lost my cool, but, you know, I I really care about blah blah. He's like, he caught himself. He's like, oh, okay. I'm just justifying.

I guess I kinda lost my cool, but, you know, I I really care about blah blah. He's like, he caught himself. He's like, oh, okay. I'm just justifying.

20:32

And he's like, He's like, that's not suffering, though. Suffering is like, you know, look around in India. You see people suffering on the streets, and he's like,

And he's like, He's like, that's not suffering, though. Suffering is like, you know, look around in India. You see people suffering on the streets, and he's like,

20:40

he's like, it's the same thing. They they have a deep different cause, but they're they feel the thing. They feel suffering in a moment. Right? And so he goes he goes,

he's like, it's the same thing. They they have a deep different cause, but they're they feel the thing. They feel suffering in a moment. Right? And so he goes he goes,

20:47

you know, you he's like, you are Tony Robbins. I see you now on your you're you're you're bright and you're happy, you're lit up, you're you're energetic. You've got the you have your charisma, all the stuff. He's like, don't make your happiness so cheap, Tony Robbins.

you know, you he's like, you are Tony Robbins. I see you now on your you're you're you're bright and you're happy, you're lit up, you're you're energetic. You've got the you have your charisma, all the stuff. He's like, don't make your happiness so cheap, Tony Robbins.

21:02

And he told him and he was like,

And he told him and he was like,

21:04

happiness cheap. What do you mean? He goes, that and he's like, that guy just did this small thing And your happiness he took your happiness.

happiness cheap. What do you mean? He goes, that and he's like, that guy just did this small thing And your happiness he took your happiness.

21:10

So your happiness had a very low price. It only took a very small thing to acquire your happiness. He took it away from you. And so what you wanna do, and so my takeaway from this was, like,

So your happiness had a very low price. It only took a very small thing to acquire your happiness. He took it away from you. And so what you wanna do, and so my takeaway from this was, like,

21:21

you wanna have this, like, you wanna be the Louis Vuitton of happiness. You want your happiness to be very expensive, that it takes a very, very big event, even bigger than all your NFTs get stolen. For somebody something to take it away. So you have to decide the price of your happiness. Is your happiness gonna go away if someone gives you a wrong look or cuts you off from traffic? Or, you know, your delivery gets your pizza delivery, your DoorDash gets delayed, are you gonna get upset? And it not upset in a big way, but, like, you lose that joyful state of mind you could otherwise be in. And so he gave himself this thing. Tony came up with this technique called ninety seconds of suffering. He goes, okay. So I started to notice these little moments where I would lose my state lose my state of mind where I wasn't I was no longer in that kinda happy, grateful,

you wanna have this, like, you wanna be the Louis Vuitton of happiness. You want your happiness to be very expensive, that it takes a very, very big event, even bigger than all your NFTs get stolen. For somebody something to take it away. So you have to decide the price of your happiness. Is your happiness gonna go away if someone gives you a wrong look or cuts you off from traffic? Or, you know, your delivery gets your pizza delivery, your DoorDash gets delayed, are you gonna get upset? And it not upset in a big way, but, like, you lose that joyful state of mind you could otherwise be in. And so he gave himself this thing. Tony came up with this technique called ninety seconds of suffering. He goes, okay. So I started to notice these little moments where I would lose my state lose my state of mind where I wasn't I was no longer in that kinda happy, grateful,

22:01

you know, optimistic enthusiastic state of mind. He's like, and I would just decide. Alright. I can't prevent

you know, optimistic enthusiastic state of mind. He's like, and I would just decide. Alright. I can't prevent

22:07

feeling that feeling. Like, it's very hard to just prevent it, but I can contain it. And so he's like, I'm gonna give myself ninety seconds

feeling that feeling. Like, it's very hard to just prevent it, but I can contain it. And so he's like, I'm gonna give myself ninety seconds

22:15

to suffer.

to suffer.

22:17

And after the ninety seconds, I gotta let it go. But I get ninety seconds to to to to do it. And of course, what happens is, like, You know, if you don't give if you don't timebox it, it's very easy to, like, have something ruin your day

And after the ninety seconds, I gotta let it go. But I get ninety seconds to to to to do it. And of course, what happens is, like, You know, if you don't give if you don't timebox it, it's very easy to, like, have something ruin your day

22:28

or even kinda get you down for a week or a month or a year and you're depressed, all of a sudden. So timeboxing is valuable, but but the funny thing is if you do the ninety seconds of suffering, we're like, alright. This shit happened. I'm gonna give myself ninety seconds.

or even kinda get you down for a week or a month or a year and you're depressed, all of a sudden. So timeboxing is valuable, but but the funny thing is if you do the ninety seconds of suffering, we're like, alright. This shit happened. I'm gonna give myself ninety seconds.

22:42

Within, like, twenty four seconds, you'll be like, alright, whatever. I don't even need to do the whole ninety. Like, oh, it's done. Like, I know it's gonna end anyways in ninety seconds. So I really need to sit here and wait the ninety to feel bad. Like, if it's gonna end in ninety seconds anyway, so you don't even you end up not even doing thirty. And so that technique of, like, giving yourself nine seconds of suffering whenever whatever happens has been, like, pretty game changing for me. And so, you know, I'd encourage you to do that. Alright. And if he's got stolen,

Within, like, twenty four seconds, you'll be like, alright, whatever. I don't even need to do the whole ninety. Like, oh, it's done. Like, I know it's gonna end anyways in ninety seconds. So I really need to sit here and wait the ninety to feel bad. Like, if it's gonna end in ninety seconds anyway, so you don't even you end up not even doing thirty. And so that technique of, like, giving yourself nine seconds of suffering whenever whatever happens has been, like, pretty game changing for me. And so, you know, I'd encourage you to do that. Alright. And if he's got stolen,

23:07

Alright. Have at it. Ninety seconds to suffer. Suff fully in as much as you want for ninety seconds. But the agreement is at the end of that ninety, you you no longer get to get to suffer about this. At the end of the ninety, you gotta take a deep breath, and you're gonna change the story in your head about what's making you feel bad because it's not that your NFTs got stolen. It's some story about that. It's how much money you've lost, how you're not gonna get them back, how you spent so long collecting them, how that was your favorite one, That story is what's making you feel bad. And that after ninety seconds, you gotta change that story. So that's my advice for, one question Friday.

Alright. Have at it. Ninety seconds to suffer. Suff fully in as much as you want for ninety seconds. But the agreement is at the end of that ninety, you you no longer get to get to suffer about this. At the end of the ninety, you gotta take a deep breath, and you're gonna change the story in your head about what's making you feel bad because it's not that your NFTs got stolen. It's some story about that. It's how much money you've lost, how you're not gonna get them back, how you spent so long collecting them, how that was your favorite one, That story is what's making you feel bad. And that after ninety seconds, you gotta change that story. So that's my advice for, one question Friday.

23:39

That's it peace out.

That's it peace out.

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