00:01

Sam, you know what they say when you're on a boat and it's sinking?

Sam, you know what they say when you're on a boat and it's sinking?

00:04

Get off?

Get off?

00:06

Women and Children first.

Women and Children first.

00:10

And that's what we're doing with the podcast today. Women and children first.

And that's what we're doing with the podcast today. Women and children first.

00:22

I have a topic I wanna talk to you about. Have you seen this startup? That's called co fertility.

I have a topic I wanna talk to you about. Have you seen this startup? That's called co fertility.

00:28

How do you spell it? C o fertility.

How do you spell it? C o fertility.

00:31

Good. I don't know. It could have been co, like, You spelled with a k, like, in the Asian way? I don't know. Co fertility. Alright. I get it. Yeah. I'm I'm there. So check this out.

Good. I don't know. It could have been co, like, You spelled with a k, like, in the Asian way? I don't know. Co fertility. Alright. I get it. Yeah. I'm I'm there. So check this out.

00:41

You know a little bit about egg freezing, but, I didn't know much. I've never done it, but I do know there's, like, a growing trend of this. I think basically people are having babies later in life. And,

You know a little bit about egg freezing, but, I didn't know much. I've never done it, but I do know there's, like, a growing trend of this. I think basically people are having babies later in life. And,

00:52

egg freezing tech has come along, and it's also become more normalized. I think some companies pay you or will will pay for your egg freezing.

egg freezing tech has come along, and it's also become more normalized. I think some companies pay you or will will pay for your egg freezing.

01:00

But, like, just look at this Google trends chart. So last five years,

But, like, just look at this Google trends chart. So last five years,

01:03

egg freezing has basically gone from, you know, rough kind of thirty, forty on the Google Trans to, like, basically eighty. And so it is it is on the rise, and that's just in the past, I don't know, couple years, two, three years.

egg freezing has basically gone from, you know, rough kind of thirty, forty on the Google Trans to, like, basically eighty. And so it is it is on the rise, and that's just in the past, I don't know, couple years, two, three years.

01:16

I think last year, twenty thousand women in the United States chose to freeze their eggs, so still a very small number. So for, like, the eighteen year old men, who are listening to this podcast. For me six months ago, what is egg freeze? What do you what do you mean? So egg freezing. So I guess, I guess I I actually don't know the a terminology. But I know from experience, there's two ways to do it. One, a woman just freezes her eggs. And then when she's ready,

I think last year, twenty thousand women in the United States chose to freeze their eggs, so still a very small number. So for, like, the eighteen year old men, who are listening to this podcast. For me six months ago, what is egg freeze? What do you what do you mean? So egg freezing. So I guess, I guess I I actually don't know the a terminology. But I know from experience, there's two ways to do it. One, a woman just freezes her eggs. And then when she's ready,

01:42

I I guess Why does it feel like we're having to talk? It's like whatever I have. I love each other very much.

I I guess Why does it feel like we're having to talk? It's like whatever I have. I love each other very much.

01:48

Where's the beast?

Where's the beast?

01:49

I was I was a participant in this. And so I guess you could you could freeze just eggs. And then eventually, when you, like, meet a husband or you meet someone who you wanna, like, mix it with, you mix it and they stick it outside the women. And then, like, nine months later, hopefully, she has a kid.

I was I was a participant in this. And so I guess you could you could freeze just eggs. And then eventually, when you, like, meet a husband or you meet someone who you wanna, like, mix it with, you mix it and they stick it outside the women. And then, like, nine months later, hopefully, she has a kid.

02:03

The other way you do it is you freeze embryos,

The other way you do it is you freeze embryos,

02:05

which is a process that I went through, which is

which is a process that I went through, which is

02:09

awesome. But

awesome. But

02:10

every, like,

every, like,

02:12

leading up to doing it, I have to bring my sperm

leading up to doing it, I have to bring my sperm

02:15

to the doctor

to the doctor

02:17

like, thirty minutes after getting the sperm out of my body, and you just have this ultimate lick of shame. And I remember my wife and I have debated

like, thirty minutes after getting the sperm out of my body, and you just have this ultimate lick of shame. And I remember my wife and I have debated

02:26

what is more embarrassing and shameful? Like, when a woman has to go to a gynecologist or when a man has to, like, donate sperm.

what is more embarrassing and shameful? Like, when a woman has to go to a gynecologist or when a man has to, like, donate sperm.

02:33

It's like

It's like

02:34

it's it's a my son comes I haven't seen him in a little while. And he's, like, a three year old, and he just comes out of somewhere, and he'll be, like, I did a bad thing. It's Yeah. That's that's you walking into the hospital holding a sperm.

it's it's a my son comes I haven't seen him in a little while. And he's, like, a three year old, and he just comes out of somewhere, and he'll be, like, I did a bad thing. It's Yeah. That's that's you walking into the hospital holding a sperm.

02:44

It's a it's a horrible experience. And so,

It's a it's a horrible experience. And so,

02:47

yes, I I so that's what Aig freezing is. Somehow we made this dude side of things. But I think for the women, it's a little bit harder. They have to, like, literally take shots and, like, harvest the egg. It's like a very hard process on your body. Anyways,

yes, I I so that's what Aig freezing is. Somehow we made this dude side of things. But I think for the women, it's a little bit harder. They have to, like, literally take shots and, like, harvest the egg. It's like a very hard process on your body. Anyways,

02:59

It's also very expensive. So I think traditional egg freezing, one cycle

It's also very expensive. So I think traditional egg freezing, one cycle

03:03

is something like ten thousand dollars. And so there's a startup, co fertility. What they came out and said was

is something like ten thousand dollars. And so there's a startup, co fertility. What they came out and said was

03:09

Hey, free egg freezing.

Hey, free egg freezing.

03:12

How is it free? Right? And it says, by the way, they had, like, this billboard

How is it free? Right? And it says, by the way, they had, like, this billboard

03:16

or this ad, which was it says the best time to freeze your eggs is often when you can least afford it. That's why we're making it free. And I don't know if you ever heard that phrase.

or this ad, which was it says the best time to freeze your eggs is often when you can least afford it. That's why we're making it free. And I don't know if you ever heard that phrase.

03:26

If it's free, then you are the product.

If it's free, then you are the product.

03:29

Yes. Basically. Wow.

Yes. Basically. Wow.

03:31

The biggest version of this. So what it's doing, what they're doing is they're like, we will freeze your eggs for for free,

The biggest version of this. So what it's doing, what they're doing is they're like, we will freeze your eggs for for free,

03:37

but we keep half.

but we keep half.

03:38

We we keep half the ice.

We we keep half the ice.

03:41

And this sounds a little crazy when you first hear about it, but I actually think This is pretty smart. What they've done is they bundled together.

And this sounds a little crazy when you first hear about it, but I actually think This is pretty smart. What they've done is they bundled together.

03:49

Two things. They bundled together egg freezing and egg donation. So some people do donate eggs. They get paid for it, and they're willing to do that. They go in eyes wide open, and they choose to do that. And that's great because other people need eggs. And so

Two things. They bundled together egg freezing and egg donation. So some people do donate eggs. They get paid for it, and they're willing to do that. They go in eyes wide open, and they choose to do that. And that's great because other people need eggs. And so

04:02

They bundled it together where now you can you can get free egg freezing if you bundle in and agree to donate half the eggs up front.

They bundled it together where now you can you can get free egg freezing if you bundle in and agree to donate half the eggs up front.

04:10

And on the other side, they go and charge people who want eggs, and they charge them thirteen thousand dollars at thirteen thousand seven hundred dollars to as their matchmaking fee to get you your eggs. And so I think this is a pretty smart and disruptive, model. What do you think of this idea?

And on the other side, they go and charge people who want eggs, and they charge them thirteen thousand dollars at thirteen thousand seven hundred dollars to as their matchmaking fee to get you your eggs. And so I think this is a pretty smart and disruptive, model. What do you think of this idea?

04:26

Insane. I think this is insane. I not a bad way necessarily. I think it's a bad way for me. I don't wanna do that, but

Insane. I think this is insane. I not a bad way necessarily. I think it's a bad way for me. I don't wanna do that, but

04:34

I think that the whole process of that that I went through, that my wife and I went through, I think it was, like, something, like, sixty thousand dollars.

I think that the whole process of that that I went through, that my wife and I went through, I think it was, like, something, like, sixty thousand dollars.

04:42

And her insurance paid for it. But if you can't afford it, you're screwed. This is pretty wild. Do you think this could actually work as a business?

And her insurance paid for it. But if you can't afford it, you're screwed. This is pretty wild. Do you think this could actually work as a business?

04:50

I think this can totally work. I think there's a lot of people out there who, like you said, they don't have the

I think this can totally work. I think there's a lot of people out there who, like you said, they don't have the

04:56

extra tens of thousands of dollars to freeze their eggs.

extra tens of thousands of dollars to freeze their eggs.

04:59

And so if if your options were

And so if if your options were

05:01

don't have don't freeze it or this free option,

don't have don't freeze it or this free option,

05:05

but you're gonna donate your, you know, some of your unused eggs and you'll know that they're out there in the world. I think there's a lot of people who will take that. And I by the way, I think that because this is controversial,

but you're gonna donate your, you know, some of your unused eggs and you'll know that they're out there in the world. I think there's a lot of people who will take that. And I by the way, I think that because this is controversial,

05:15

it's gonna get so much free press Like, there is something,

it's gonna get so much free press Like, there is something,

05:19

almost strategic

almost strategic

05:21

in doing a a sort of controversial taboo

in doing a a sort of controversial taboo

05:24

almost a naughty idea.

almost a naughty idea.

05:26

And you will get article after article online argument after online argument. And all it really does is it pushes away the people who were never gonna be customer, but it educates the people who've actually might be your customer because it's gonna be so noisy.

And you will get article after article online argument after online argument. And all it really does is it pushes away the people who were never gonna be customer, but it educates the people who've actually might be your customer because it's gonna be so noisy.

05:39

Dude, let me tell you a related story.

Dude, let me tell you a related story.

05:42

So she said I could name her name, but you and I have a friend named Kat, and well, she's I'm really close with her. I don't know if you're close with her. I think you've just met her once or twice.

So she said I could name her name, but you and I have a friend named Kat, and well, she's I'm really close with her. I don't know if you're close with her. I think you've just met her once or twice.

05:52

Her and her wife wanted to have a kid. And it was and although she's successful, she's a she's a frugal woman, and it was really expensive to do this.

Her and her wife wanted to have a kid. And it was and although she's successful, she's a she's a frugal woman, and it was really expensive to do this.

06:01

And we all have a mutual friend. David, who's this wonderful man? He's, like, a six foot tall, good looking, nice,

And we all have a mutual friend. David, who's this wonderful man? He's, like, a six foot tall, good looking, nice,

06:10

smart guy and cat and her wife Emily were like David, would you like to, you know, could we get some of your sperm and have a baby?

smart guy and cat and her wife Emily were like David, would you like to, you know, could we get some of your sperm and have a baby?

06:17

And they looked into, like, some of this egg freezing stuff, and it was really expensive.

And they looked into, like, some of this egg freezing stuff, and it was really expensive.

06:22

And they were, like,

And they were, like,

06:24

can we just kinda do it yourself on this one. And so,

can we just kinda do it yourself on this one. And so,

06:29

they didn't have sex. They didn't have sex, but he would come over in the morning

they didn't have sex. They didn't have sex, but he would come over in the morning

06:34

like, when they were ovulating. And he would do the deed in the bathroom. They would get the sperm, and they would just kinda,

like, when they were ovulating. And he would do the deed in the bathroom. They would get the sperm, and they would just kinda,

06:41

I guess they had, like, a do it yourself kid at home. Speaker. Yeah. That's not like a turkey face, sir. I don't know. Like, and, they did that. And in the very first try, tack out pregnant. Now she's got a beautiful two year old and Wow. It worked. It's a good work. Like, free lunch. What what have what did Dave get out of this?

I guess they had, like, a do it yourself kid at home. Speaker. Yeah. That's not like a turkey face, sir. I don't know. Like, and, they did that. And in the very first try, tack out pregnant. Now she's got a beautiful two year old and Wow. It worked. It's a good work. Like, free lunch. What what have what did Dave get out of this?

06:58

Nothing. He just he's, like, he's, like, dude, it's, like, on paper. This That's how she's a great marketer, dude. She is a great entrepreneur and a great marketer. She convinced this guy to do this for free. You know, she used her, her marketing skills. Well, they have a beautiful kid, and he's like the uncle, and his parents

Nothing. He just he's, like, he's, like, dude, it's, like, on paper. This That's how she's a great marketer, dude. She is a great entrepreneur and a great marketer. She convinced this guy to do this for free. You know, she used her, her marketing skills. Well, they have a beautiful kid, and he's like the uncle, and his parents

07:15

sorta act like

sorta act like

07:17

a mixture of grandparents and uncle and aunts. And it's like a wildly awesome relationship, and everyone's happy with the ordeal. And so this whole, like, co fertility thing, I think this is another interesting solution to the same problem, similar problem. What's the what's the slogan for Austin?

a mixture of grandparents and uncle and aunts. And it's like a wildly awesome relationship, and everyone's happy with the ordeal. And so this whole, like, co fertility thing, I think this is another interesting solution to the same problem, similar problem. What's the what's the slogan for Austin?

07:34

I don't know. What is the keep Austin weird. Austin weird. They

I don't know. What is the keep Austin weird. Austin weird. They

07:38

kept it weird. They kept it weird. If I told you this

kept it weird. They kept it weird. If I told you this

07:43

solution,

solution,

07:44

like, oh, it's just possible. You'd be like, that's crazy. These three people, it's I guess it's a throuple. I don't know what you call this. It's perfect. It's, like, the most harmonious relationship I've ever seen. Yeah. Sounds actually very healthy, to be honest. It's very healthy. So I like co fertility. Do they raise money?

like, oh, it's just possible. You'd be like, that's crazy. These three people, it's I guess it's a throuple. I don't know what you call this. It's perfect. It's, like, the most harmonious relationship I've ever seen. Yeah. Sounds actually very healthy, to be honest. It's very healthy. So I like co fertility. Do they raise money?

08:00

I I You know how I'd think they raise money? They have the, like you know, when you see somebody who goes to the store and buys a new outfit, and you're like, you're looking great, but, like, can't really put your finger on what's new about it, and then you see the tag on their jacket still. And you're like, oh, this is you gotta do jacket. That's what you went shopping. You gotta do jacket.

I I You know how I'd think they raise money? They have the, like you know, when you see somebody who goes to the store and buys a new outfit, and you're like, you're looking great, but, like, can't really put your finger on what's new about it, and then you see the tag on their jacket still. And you're like, oh, this is you gotta do jacket. That's what you went shopping. You gotta do jacket.

08:18

Their fonts are all the fonts of, like, a red Antler brand, or you're like, oh, you launched, but you paid for fancy branding upfront. You got a font that I can't find on defunct dot com in the free section.

Their fonts are all the fonts of, like, a red Antler brand, or you're like, oh, you launched, but you paid for fancy branding upfront. You got a font that I can't find on defunct dot com in the free section.

08:30

And so I know that they got some money somehow to do this. Alright, everyone. A quick break to tell you about HubSpot, and this one's really easy for me to talk about because I'm gonna show you a real life example. So I've got this company called Hampton. Join Hampton dot com. It's a community for founders doing between two million all the way up to fifty million dollars a year in revenue. And one of the ways that we've grown is we've created these cool surveys. And so we have a lot of founders who have high network and we'll ask them all types of questions that people typically are embarrassed to ask, but provide a lot of value. So things like how much the founders pay themselves each month much money they're spending each month, what their payroll looks like. If they're optimistic about the next year and their business, all these questions that people are afraid to ask But, well, we ask them anyway, and they tell us in this anonymous survey. And so what we do is we created a landing page using HubSpot's landing page tool. And it basically has a landing page that says, here's all the questions we ask. Give us your email if you wanna access it. And then I shared this page on Twitter, and we were able to get thousands of people who gave us their email and told us they want this survey. And I could see did they come from social media. I can see did they come from Twitter from LinkedIn. Basically, everywhere else that they could possibly come from, I'm able to track all of that. And then I'm able to see over the next handful of weeks How many of those people actually signed up and became a member of Hampton. In other words, I can see how much revenue came from this survey, how much revenue came from each traffic source, things like that. But the best part is I can see how much revenue came from it. And a lot of times, it takes a ton of work to make that happen. HubSpot made that super, super easy. You're interested in doing this, you could check it out hubspot dot com, the links in the description, and I'll also put the link to the survey that I did so you can actually see the landing page and how it works and everything like that. I'm just gonna do that call to action then.

And so I know that they got some money somehow to do this. Alright, everyone. A quick break to tell you about HubSpot, and this one's really easy for me to talk about because I'm gonna show you a real life example. So I've got this company called Hampton. Join Hampton dot com. It's a community for founders doing between two million all the way up to fifty million dollars a year in revenue. And one of the ways that we've grown is we've created these cool surveys. And so we have a lot of founders who have high network and we'll ask them all types of questions that people typically are embarrassed to ask, but provide a lot of value. So things like how much the founders pay themselves each month much money they're spending each month, what their payroll looks like. If they're optimistic about the next year and their business, all these questions that people are afraid to ask But, well, we ask them anyway, and they tell us in this anonymous survey. And so what we do is we created a landing page using HubSpot's landing page tool. And it basically has a landing page that says, here's all the questions we ask. Give us your email if you wanna access it. And then I shared this page on Twitter, and we were able to get thousands of people who gave us their email and told us they want this survey. And I could see did they come from social media. I can see did they come from Twitter from LinkedIn. Basically, everywhere else that they could possibly come from, I'm able to track all of that. And then I'm able to see over the next handful of weeks How many of those people actually signed up and became a member of Hampton. In other words, I can see how much revenue came from this survey, how much revenue came from each traffic source, things like that. But the best part is I can see how much revenue came from it. And a lot of times, it takes a ton of work to make that happen. HubSpot made that super, super easy. You're interested in doing this, you could check it out hubspot dot com, the links in the description, and I'll also put the link to the survey that I did so you can actually see the landing page and how it works and everything like that. I'm just gonna do that call to action then.

10:03

And it's free. Check it out in the description. Alright. Now back to MFM.

And it's free. Check it out in the description. Alright. Now back to MFM.

10:08

This is pretty cool. Would you do this?

This is pretty cool. Would you do this?

10:11

Yeah. Why not? Also, it's hilarious that like, on this huge life decision. I was like, why not? And then for the first time in my life, my brain responded with several reasons. Why not?

Yeah. Why not? Also, it's hilarious that like, on this huge life decision. I was like, why not? And then for the first time in my life, my brain responded with several reasons. Why not?

10:21

Usually, why not is met with nothing? So they did some I I was reading some study and it said that eighty three percent of egg donors share that they would donate again and only two percent regret their decision, which forget about, you know, surveys, I think are are often prone to just, like, finding data that supports the point you want. But I do think it's an interesting,

Usually, why not is met with nothing? So they did some I I was reading some study and it said that eighty three percent of egg donors share that they would donate again and only two percent regret their decision, which forget about, you know, surveys, I think are are often prone to just, like, finding data that supports the point you want. But I do think it's an interesting,

10:39

that's an interesting statistical thing, which is What percentage of people regret x decision?

that's an interesting statistical thing, which is What percentage of people regret x decision?

10:46

Like, I would love to see a list

Like, I would love to see a list

10:48

of life decisions and then the regret score.

of life decisions and then the regret score.

10:51

You know, for example,

You know, for example,

10:54

Bernie.

Bernie.

10:54

Burning Man is this thing that I've been on the fence for for, like, eleven years, even though Everybody I like and trust in my life who goes is like, it's the best. What are you even talking about? What's the decision? Just go.

Burning Man is this thing that I've been on the fence for for, like, eleven years, even though Everybody I like and trust in my life who goes is like, it's the best. What are you even talking about? What's the decision? Just go.

11:06

And

And

11:07

I don't know anybody that's regretted it personally in my life. I'm sure there are people because there's, like, a million people that go every year. But I I just kinda wanna see for life decisions, the the regret percentage each thing. I think that would be very illuminating

I don't know anybody that's regretted it personally in my life. I'm sure there are people because there's, like, a million people that go every year. But I I just kinda wanna see for life decisions, the the regret percentage each thing. I think that would be very illuminating

11:18

for, somebody who's trying to make good decisions in life. Don't you think? Wait. So why haven't you gone?

for, somebody who's trying to make good decisions in life. Don't you think? Wait. So why haven't you gone?

11:24

To Bernie Man, I'm scared of drugs.

To Bernie Man, I'm scared of drugs.

11:26

Yeah. Same. But you just literally said no one that you've met has regretted it. And when I tell them that, they're like, so then don't do drugs. I'm like, but I thought that's what you do there. And they're like, no, that's just one of many things. You don't have to dress.

Yeah. Same. But you just literally said no one that you've met has regretted it. And when I tell them that, they're like, so then don't do drugs. I'm like, but I thought that's what you do there. And they're like, no, that's just one of many things. You don't have to dress.

11:38

My

My

11:39

what kind of a dark ass was that. And I'm like, okay. I'll I'll think about it this year. Then I'd go home and I'm like, I'm still scared of drugs. I'm not doing this. My square friend, like, my I'm straight edge. So my other straight edge friends and his girlfriend, they're like, hey, we went to Burning Man. It was awesome. You guys wanna see some pictures, and we're, like, I was looking at pictures and swiping their phone, and then It looked a little bit normal, a little bit normal. And he's, like, sitting over my shoulder, like, yeah, this is this cool guy we've met. Like, here's this cool van that we saw.

what kind of a dark ass was that. And I'm like, okay. I'll I'll think about it this year. Then I'd go home and I'm like, I'm still scared of drugs. I'm not doing this. My square friend, like, my I'm straight edge. So my other straight edge friends and his girlfriend, they're like, hey, we went to Burning Man. It was awesome. You guys wanna see some pictures, and we're, like, I was looking at pictures and swiping their phone, and then It looked a little bit normal, a little bit normal. And he's, like, sitting over my shoulder, like, yeah, this is this cool guy we've met. Like, here's this cool van that we saw.

12:07

There's us just, like, doing this. And then there's a picture of him, butt naked, like, with a a full frontal photo with his arm over her who's also naked, and they're just, like, smiling. And then he's just, like, yeah, there we were, like, celebrating this thing. The weather was great that day. Yeah. And then just swipe, and I was like, okay.

There's us just, like, doing this. And then there's a picture of him, butt naked, like, with a a full frontal photo with his arm over her who's also naked, and they're just, like, smiling. And then he's just, like, yeah, there we were, like, celebrating this thing. The weather was great that day. Yeah. And then just swipe, and I was like, okay.

12:29

And I saw that. I was like, I don't know, man. It might be the scariest words in the English language. Do you wanna see some pictures from my Burning Man trip? It's like, you know, right before you go to six flags and they put the the the the, like, roller coaster thing and then comes down and clamps you in. That's that's how I feel when somebody says you wanna see the pictures from Burning May this year.

And I saw that. I was like, I don't know, man. It might be the scariest words in the English language. Do you wanna see some pictures from my Burning Man trip? It's like, you know, right before you go to six flags and they put the the the the, like, roller coaster thing and then comes down and clamps you in. That's that's how I feel when somebody says you wanna see the pictures from Burning May this year.

12:47

I wanna do another parenting one. Before I get to the parenting one, Can I do a quick little thrill of the show? Throw me, baby. This is something I'm,

I wanna do another parenting one. Before I get to the parenting one, Can I do a quick little thrill of the show? Throw me, baby. This is something I'm,

12:55

I'm proud of. So in Hampton, we have access to, like, a thousand founders. And we've been doing these really cool surveys where we survey. By the way. Hampton.

I'm proud of. So in Hampton, we have access to, like, a thousand founders. And we've been doing these really cool surveys where we survey. By the way. Hampton.

13:03

It's my community,

It's my community,

13:04

for CEOs, average CEOs doing about twenty five million dollars in revenue. You guys can check it out and you apply. We interview everyone. Fun fact, my partner, Joe and I watch one hundred percent of the interviews, and we're the ones clicking the approve or deny button.

for CEOs, average CEOs doing about twenty five million dollars in revenue. You guys can check it out and you apply. We interview everyone. Fun fact, my partner, Joe and I watch one hundred percent of the interviews, and we're the ones clicking the approve or deny button.

13:18

So, like, the Harvey Weinstein of the of the process, would you say?

So, like, the Harvey Weinstein of the of the process, would you say?

13:23

No. I would not say that.

No. I would not say that.

13:26

I would not. So check it out join hampton dot com. But here's what's kinda cool.

I would not. So check it out join hampton dot com. But here's what's kinda cool.

13:31

We did this survey. And I was like, let's do wealth where we, like, ask all these people, all these questions, like, how much money do you have? What's your monthly burn? All these questions that people are embarrassing to have. It was cool. But then we're like, let's actually do it by industry. And so we're doing it by software. We're doing it by all the different industries, so one of the industries other software, marketplaces, health stuff. We just did one on e commerce. And then go to joint hampstead dot com, or just search just actually, this is easier. Look in the YouTube description or just Google join Hampton and then blog, and you'll see our blog, and you'll see all of our reports Dude, we did this thing with ecomm owners where we asked them all about their revenue per employee

We did this survey. And I was like, let's do wealth where we, like, ask all these people, all these questions, like, how much money do you have? What's your monthly burn? All these questions that people are embarrassing to have. It was cool. But then we're like, let's actually do it by industry. And so we're doing it by software. We're doing it by all the different industries, so one of the industries other software, marketplaces, health stuff. We just did one on e commerce. And then go to joint hampstead dot com, or just search just actually, this is easier. Look in the YouTube description or just Google join Hampton and then blog, and you'll see our blog, and you'll see all of our reports Dude, we did this thing with ecomm owners where we asked them all about their revenue per employee

14:04

and, their,

and, their,

14:06

how much profit they're making, how much they're paying themselves, things like that. Did you see that thing we released? What was the revenue per employee? I'm curious. Dude, it was pretty good. So let me read you off some of the Wow. What a satisfying answer. Thanks. I'm gonna read it. I'm gonna this the charger says pretty good. Yeah. Deese. It just says Deese. I'm gonna read

how much profit they're making, how much they're paying themselves, things like that. Did you see that thing we released? What was the revenue per employee? I'm curious. Dude, it was pretty good. So let me read you off some of the Wow. What a satisfying answer. Thanks. I'm gonna read it. I'm gonna this the charger says pretty good. Yeah. Deese. It just says Deese. I'm gonna read

14:26

I'll I'll I'll read you, off. So we had about fifty people reply. The average revenue of the responder was twenty five million. Average revenue per employee, one point three five million. The average founder paid themselves three hundred and eighty five thousand dollars a year. Net profit has grown consistently over the last couple of years, and we break down each company's net profit.

I'll I'll I'll read you, off. So we had about fifty people reply. The average revenue of the responder was twenty five million. Average revenue per employee, one point three five million. The average founder paid themselves three hundred and eighty five thousand dollars a year. Net profit has grown consistently over the last couple of years, and we break down each company's net profit.

14:44

And shockingly I guess this isn't shocking to you and I. Fucking meta, dude, it's still the best platform for buying ads for e com. Dude, it is, except for there's a couple people just dominating on TikTok shops right now. But,

And shockingly I guess this isn't shocking to you and I. Fucking meta, dude, it's still the best platform for buying ads for e com. Dude, it is, except for there's a couple people just dominating on TikTok shops right now. But,

14:58

let me ask you something. On one point three million of revenue per employee, Right? So one point three million of revenue per employee, I would say that a good e commerce brand is doing twenty percent profit margins on that before taxes. EBITDA EBITDA margin.

let me ask you something. On one point three million of revenue per employee, Right? So one point three million of revenue per employee, I would say that a good e commerce brand is doing twenty percent profit margins on that before taxes. EBITDA EBITDA margin.

15:13

And I would say the average might be between ten and fifteen percent. So let's just do a little math. So one point three

And I would say the average might be between ten and fifteen percent. So let's just do a little math. So one point three

15:20

And let's just use the fifteen percent number. What is that? A hundred and ninety five thousand dollars. And so I would guess the average wage might be a hundred for these e commerce, stores, maybe a hundred twenty. And so roughly fifty to seventy k of profit per employee.

And let's just use the fifteen percent number. What is that? A hundred and ninety five thousand dollars. And so I would guess the average wage might be a hundred for these e commerce, stores, maybe a hundred twenty. And so roughly fifty to seventy k of profit per employee.

15:36

And so that's why the thirtieth and final slide of this presentation, where we go through all the numbers, it just says summer sucks. It just says, don't.

And so that's why the thirtieth and final slide of this presentation, where we go through all the numbers, it just says summer sucks. It just says, don't.

15:44

Don't.

Don't.

15:47

But if you're listening and you are into e commerce, check it out. Just look up,

But if you're listening and you are into e commerce, check it out. Just look up,

15:51

You go to joint hampden dot com slash blog or just search Hampton blog, and you'll see all the reports there or in the YouTube description. Now,

You go to joint hampden dot com slash blog or just search Hampton blog, and you'll see all the reports there or in the YouTube description. Now,

15:58

Can we talk about something that it was your idea to get to cover this person? And I'm now obsessed with them. Who's that person?

Can we talk about something that it was your idea to get to cover this person? And I'm now obsessed with them. Who's that person?

16:05

Doctor Becky.

Doctor Becky.

16:06

Doctor Becky. I love doctor Becky. I more so love the idea of her than maybe I actually love her. Explain what you who she is and why you love her. I'm gonna give you, like, the

Doctor Becky. I love doctor Becky. I more so love the idea of her than maybe I actually love her. Explain what you who she is and why you love her. I'm gonna give you, like, the

16:17

two minute breakdown of who she is. So doctor Becky, I believe her real name is Becky Prince. Now her name is Becky Kennedy. Grew up at Skarsdale, New York, which is like a really nice suburb in Long Island on Long Island. It's like forty five minutes outside the city. She had a bunch of issues as a kid. So she had, like, a motion issues that she wasn't sure how to handle, eventually that developed into anorexia, and she starts going to therapy at age eight or nine, gets obsessed with therapy, goes to Duke and Columbia to study psychology,

two minute breakdown of who she is. So doctor Becky, I believe her real name is Becky Prince. Now her name is Becky Kennedy. Grew up at Skarsdale, New York, which is like a really nice suburb in Long Island on Long Island. It's like forty five minutes outside the city. She had a bunch of issues as a kid. So she had, like, a motion issues that she wasn't sure how to handle, eventually that developed into anorexia, and she starts going to therapy at age eight or nine, gets obsessed with therapy, goes to Duke and Columbia to study psychology,

16:44

and then starting around the pandemic, so two thousand twenty, she just starts doing this content on Instagram. And I looked at her first post. It's feels, like, very impromptu. So it's, like, her just kinda, like, actually, like, this setting or, like, your setting behind next to a wall, just with her camera up and answering questions about parenting of which she studied, at Duke in Columbia.

and then starting around the pandemic, so two thousand twenty, she just starts doing this content on Instagram. And I looked at her first post. It's feels, like, very impromptu. So it's, like, her just kinda, like, actually, like, this setting or, like, your setting behind next to a wall, just with her camera up and answering questions about parenting of which she studied, at Duke in Columbia.

17:05

And it takes off. And one of the reasons it takes off is she's very charismatic. She's very cool looking. She's got the it factor. She looks like someone who you could trust and she grabs your attention nicely. Although it's sort of like Andrew's Yuberman, where he's not doing anything, like, thrilling, but there's something about their personality and the way they look, where you're like, I just wanna trust and listen. You just trust this person. Yeah. I just wanna listen to you. Now

And it takes off. And one of the reasons it takes off is she's very charismatic. She's very cool looking. She's got the it factor. She looks like someone who you could trust and she grabs your attention nicely. Although it's sort of like Andrew's Yuberman, where he's not doing anything, like, thrilling, but there's something about their personality and the way they look, where you're like, I just wanna trust and listen. You just trust this person. Yeah. I just wanna listen to you. Now

17:28

things kind of take off. And she's like, let's turn this into a thing. So she creates this business called Good Inside. And it's a community

things kind of take off. And she's like, let's turn this into a thing. So she creates this business called Good Inside. And it's a community

17:35

where you pay three hundred dollars a year, and you

where you pay three hundred dollars a year, and you

17:39

you get access to, like, this area where you can talk to other members, and you could ask questions, and they also have a bunch of, she calls it good inside clinicians,

you get access to, like, this area where you can talk to other members, and you could ask questions, and they also have a bunch of, she calls it good inside clinicians,

17:48

but people who, I guess, who she's trained, who are talking and answering different questions. And now it's a thriving community. Behind the community, you also can see videos of her, things like that. And by the way, do you know who she partnered with to start this business? I do. I just found that out right before this pod. I was like Did you catch that? I was like, Erica Bellski.

but people who, I guess, who she's trained, who are talking and answering different questions. And now it's a thriving community. Behind the community, you also can see videos of her, things like that. And by the way, do you know who she partnered with to start this business? I do. I just found that out right before this pod. I was like Did you catch that? I was like, Erica Bellski.

18:06

Is that a common last name, or is this Scott Belsky's wife? And it turns out it's Scott Belsky's wife. No way. It's Scott Belsky's wife. End of the pod, Scott Belsky.

Is that a common last name, or is this Scott Belsky's wife? And it turns out it's Scott Belsky's wife. No way. It's Scott Belsky's wife. End of the pod, Scott Belsky.

18:14

Yes. Scott Bellski, who's now the chief product officer at,

Yes. Scott Bellski, who's now the chief product officer at,

18:18

Adobe.

Adobe.

18:20

I don't know if he's actually been on the pod, but we both admire him. Just a wildly successful, cool dude. And that's her partner. And did you also know that they've recently raised ten million dollars for this business good insight? No way. I did not know that there's only, like, a few years old. I think it's, like, three, four years old, but you you missed the headline. The headline of the story is,

I don't know if he's actually been on the pod, but we both admire him. Just a wildly successful, cool dude. And that's her partner. And did you also know that they've recently raised ten million dollars for this business good insight? No way. I did not know that there's only, like, a few years old. I think it's, like, three, four years old, but you you missed the headline. The headline of the story is,

18:39

the product, this their product good insight has about fifty thousand paying members So their

the product, this their product good insight has about fifty thousand paying members So their

18:44

membership community is probably doing around thirteen, fourteen million a year in revenue, giving parents parenting tips, parenting advice from two clinical physicians and mothers. Right?

membership community is probably doing around thirteen, fourteen million a year in revenue, giving parents parenting tips, parenting advice from two clinical physicians and mothers. Right?

18:55

That's kind of amazing. And this is a It's amazing. It's an interesting market. There's actually a bunch of So I don't know if you ever saw, taking care of babies. Do you know who that is? No. What's that one? So if you just get her her her her name is Kara, and then her handle is taken care of babies, We had bought her course, like, for a hundreds of bucks when I had my first kid. And she has basically, like, a sleep training course Oh, train your baby to sleep without without crying it out. I did this too. I bought a hundred dollar course. I sat down. I did it. I looked at it. I watched it, and I was like, Yeah. We're not gonna be able to do that. But either way, it was good material,

That's kind of amazing. And this is a It's amazing. It's an interesting market. There's actually a bunch of So I don't know if you ever saw, taking care of babies. Do you know who that is? No. What's that one? So if you just get her her her her name is Kara, and then her handle is taken care of babies, We had bought her course, like, for a hundreds of bucks when I had my first kid. And she has basically, like, a sleep training course Oh, train your baby to sleep without without crying it out. I did this too. I bought a hundred dollar course. I sat down. I did it. I looked at it. I watched it, and I was like, Yeah. We're not gonna be able to do that. But either way, it was good material,

19:28

and there were some good insights in it. And, basically, the funnel for these is all the same. Free content on Instagram

and there were some good insights in it. And, basically, the funnel for these is all the same. Free content on Instagram

19:35

or YouTube,

or YouTube,

19:36

and then basically, like, they're just building trust on Instagram, really, where it's, like, Here's who I am. Here's what I do. I'm gonna put up stories and tips every single day. They build up trust, trust, trust, trust, and then they have the free or sorry. They have the paid either membership or educational product underneath of the info product. Taking care of babies was making somewhere between ten and fifteen million dollars. This was not even like a company. This is just like her. Ten to fifteen million dollars a year in revenue with that profit margins because she was spending nothing on marketing and basically had no, you know, a small team or no team. And, and then she got canceled. Unfortunately, she got canceled because she donated to Trump of all things. Like, pretty crazy reason to cancel somebody, but, the mom sort of en masse unsubscribed. And then all the mommy groups on Facebook, they were like, we're not gonna support her she's gonna support trump. And so she kinda got knocked down a couple of pegs. I think she's still out there doing fine, but But wouldn't, like, the Trump people be like, yeah. I'm in even harder? Well, I think there's probably some lean in the, like, who uses these products and who pays for these products, which is, like, maybe more coastal moms and whatnot. Like, it might be skewed in that way.

and then basically, like, they're just building trust on Instagram, really, where it's, like, Here's who I am. Here's what I do. I'm gonna put up stories and tips every single day. They build up trust, trust, trust, trust, and then they have the free or sorry. They have the paid either membership or educational product underneath of the info product. Taking care of babies was making somewhere between ten and fifteen million dollars. This was not even like a company. This is just like her. Ten to fifteen million dollars a year in revenue with that profit margins because she was spending nothing on marketing and basically had no, you know, a small team or no team. And, and then she got canceled. Unfortunately, she got canceled because she donated to Trump of all things. Like, pretty crazy reason to cancel somebody, but, the mom sort of en masse unsubscribed. And then all the mommy groups on Facebook, they were like, we're not gonna support her she's gonna support trump. And so she kinda got knocked down a couple of pegs. I think she's still out there doing fine, but But wouldn't, like, the Trump people be like, yeah. I'm in even harder? Well, I think there's probably some lean in the, like, who uses these products and who pays for these products, which is, like, maybe more coastal moms and whatnot. Like, it might be skewed in that way.

20:40

I'm not sure, but but you're right. It it it doesn't fully doesn't fully make sense, but I remember reading that. There's other ones. Ben had bought this one called big little feelings, I think.

I'm not sure, but but you're right. It it it doesn't fully doesn't fully make sense, but I remember reading that. There's other ones. Ben had bought this one called big little feelings, I think.

20:49

They sold two hundred thousand courses at an average of a hundred dollars of twenty million in revenue.

They sold two hundred thousand courses at an average of a hundred dollars of twenty million in revenue.

20:54

Turns out,

Turns out,

20:55

mom influencer,

mom influencer,

20:57

great career. It's a great career if you could pull it off. And it's a very simple career, not easy to do. Let me put that put that way, but very simple.

great career. It's a great career if you could pull it off. And it's a very simple career, not easy to do. Let me put that put that way, but very simple.

21:04

Free content on Instagram

Free content on Instagram

21:06

lead to paid thing. But, obviously, these people have expertise. Maybe they've been a a doula for a long time, or they're a clinical physician, or they're a a clinical psychologist. Sorry. They have they have to have some, you know, expertise or authority in the domain.

lead to paid thing. But, obviously, these people have expertise. Maybe they've been a a doula for a long time, or they're a clinical physician, or they're a a clinical psychologist. Sorry. They have they have to have some, you know, expertise or authority in the domain.

21:18

But, you know, one of the things I really liked about Doctor. Becky's content, by the way, is I think intentionally,

But, you know, one of the things I really liked about Doctor. Becky's content, by the way, is I think intentionally,

21:25

she makes it relatable, so she's not wearing a lot of makeup. She's not sitting in front of a very well produced thing, which, of course, they can afford it at this point. But she'll be like, on the go to pick up her kids from soccer practice, just take out her phone when she has the impulse about some topic and say it. And I think it makes her feel like, the kind of relatable, but aspirational

she makes it relatable, so she's not wearing a lot of makeup. She's not sitting in front of a very well produced thing, which, of course, they can afford it at this point. But she'll be like, on the go to pick up her kids from soccer practice, just take out her phone when she has the impulse about some topic and say it. And I think it makes her feel like, the kind of relatable, but aspirational

21:44

mom who, like, just finds time, doesn't have time type of thing. And, I think there's something strategic about that that that's pretty cool. So

mom who, like, just finds time, doesn't have time type of thing. And, I think there's something strategic about that that that's pretty cool. So

21:52

that's what I wanted to bring up. So doctor Becky is, I think, a very, very smart woman, and I think she runs with very smart people.

that's what I wanted to bring up. So doctor Becky is, I think, a very, very smart woman, and I think she runs with very smart people.

22:01

Because I was looking into this woman a little bit. And this sounds like I'm hating. I don't mean for it to sound that way. I'm a big fan of this person, and I think they're the real deal. I think that this is far more put together

Because I was looking into this woman a little bit. And this sounds like I'm hating. I don't mean for it to sound that way. I'm a big fan of this person, and I think they're the real deal. I think that this is far more put together

22:14

than it appears to be. It tries to look like it's kind of thrown together and it and it's this thing, but Doctor Becky lives on the upper west side of New York, where a eighteen hundred square foot apartment is typically five to, like, seven million dollars.

than it appears to be. It tries to look like it's kind of thrown together and it and it's this thing, but Doctor Becky lives on the upper west side of New York, where a eighteen hundred square foot apartment is typically five to, like, seven million dollars.

22:27

And she also, like,

And she also, like,

22:30

went to the best schools. She's from Skarsdale, which is a beautiful,

went to the best schools. She's from Skarsdale, which is a beautiful,

22:33

fancy community

fancy community

22:35

in New York.

in New York.

22:36

I think that she runs around with, you know, people like Erica Bellsky, these people that are top notch, top at their game. And they I think that it was definitely like a we're gonna do this, and we're gonna do this, and we're gonna do this. Not oh, what thing just happened to turn to this to this to this.

I think that she runs around with, you know, people like Erica Bellsky, these people that are top notch, top at their game. And they I think that it was definitely like a we're gonna do this, and we're gonna do this, and we're gonna do this. Not oh, what thing just happened to turn to this to this to this.

22:50

Like, she's executing this plan perfectly. And so Right. This, again, this sounds like I'm being negative. I mean, I'm not. There's nothing wrong or unethical at all about any of this. But it, like, I think this is, like, a perfectly executed plan is what I think it is. Yeah. I think for most content creators, it starts organically.

Like, she's executing this plan perfectly. And so Right. This, again, this sounds like I'm being negative. I mean, I'm not. There's nothing wrong or unethical at all about any of this. But it, like, I think this is, like, a perfectly executed plan is what I think it is. Yeah. I think for most content creators, it starts organically.

23:07

Right? Cause you don't sit there and think And now from scratch, I shall become an influencer with millions of followers. It's not really helpful.

Right? Cause you don't sit there and think And now from scratch, I shall become an influencer with millions of followers. It's not really helpful.

23:15

I don't think she did. I don't think so. Dude, we could scroll back. Like, Let's scroll all the way. No. They deleted old posts. All the old I I already found the old posts. They've been like, I I I I looked out on on YouTube. Like, they're, like, there aren't that many old posts.

I don't think she did. I don't think so. Dude, we could scroll back. Like, Let's scroll all the way. No. They deleted old posts. All the old I I already found the old posts. They've been like, I I I I looked out on on YouTube. Like, they're, like, there aren't that many old posts.

23:29

And here's what I think. I think that if had you met this woman ten years ago, like, it would have been very you could have just had the conversation with her and being like, Yeah. I think you got the if factor. Like, this is like a type of person who I see her talking. I'm like, dude, it's very obvious that you've got, like, whenever these popular influencers have. Let's just put a little bit of money behind this and try this to do a thing.

And here's what I think. I think that if had you met this woman ten years ago, like, it would have been very you could have just had the conversation with her and being like, Yeah. I think you got the if factor. Like, this is like a type of person who I see her talking. I'm like, dude, it's very obvious that you've got, like, whenever these popular influencers have. Let's just put a little bit of money behind this and try this to do a thing.

23:49

Well, I like that you've gone Coffee Zillow on this one. You're like, hey, wait. P pause that frame. That's Oprah in the background. She's friends with Oprah.

Well, I like that you've gone Coffee Zillow on this one. You're like, hey, wait. P pause that frame. That's Oprah in the background. She's friends with Oprah.

23:57

Like, if I'm trying to find the thing, I think my my personal belief. I don't think it's plotted, but I do think it's strategic, meaning I think there is a lot of,

Like, if I'm trying to find the thing, I think my my personal belief. I don't think it's plotted, but I do think it's strategic, meaning I think there is a lot of,

24:05

to make something look effortless, to make something look authentic and and and and real, it actually takes some effort to make something look effortless, and it takes, some thinking to make something look off the cuff in a way. Right? And,

to make something look effortless, to make something look authentic and and and and real, it actually takes some effort to make something look effortless, and it takes, some thinking to make something look off the cuff in a way. Right? And,

24:19

and often it's not that you're manipulating people, but it's you're intentionally saying no to certain things that would ruin that vibe that would break that trust that would break the fourth wall or whatever. And so I do think that they've done a a a great job of that. It's like,

and often it's not that you're manipulating people, but it's you're intentionally saying no to certain things that would ruin that vibe that would break that trust that would break the fourth wall or whatever. And so I do think that they've done a a a great job of that. It's like,

24:33

you know, there but there is the negative version. Like, I think remember those stories about Sam Bankman Freed where they were like, hey, you know, you're gonna meet with whoever, this investor today. And they're in the boardroom, and they're like, Sam.

you know, there but there is the negative version. Like, I think remember those stories about Sam Bankman Freed where they were like, hey, you know, you're gonna meet with whoever, this investor today. And they're in the boardroom, and they're like, Sam.

24:46

You look good. He's like, thanks. And they're like, no. Like, you need to you need to look like a like, you need to look like a dork. And they were like, get this man some shorts

You look good. He's like, thanks. And they're like, no. Like, you need to you need to look like a like, you need to look like a dork. And they were like, get this man some shorts

24:55

And, like, somebody ruffle up his hair, make it look like he hasn't slept in six weeks. And there was a there was an article that basically was like, we basically knew that people pattern match. And if we can look basically like

And, like, somebody ruffle up his hair, make it look like he hasn't slept in six weeks. And there was a there was an article that basically was like, we basically knew that people pattern match. And if we can look basically like

25:06

Zuckerberg and a bunch of the other, like, kind of prodigies who are awkward,

Zuckerberg and a bunch of the other, like, kind of prodigies who are awkward,

25:11

who don't know how to dress, who they have these weird personality quirks. Okay. Let's play up that he's vegan. Let's make him drive this car. Right? Like, there was intentional choices along the way. To either make them look more like that or prevent anybody from polishing up those rough edges. They're like, no, no, no, the rough edges are key. Let's keep those and actually let's put those front and center. Yeah. And, there was there were stories that came out. It's very rare for those stories to come out because even the people that pull it off, they

who don't know how to dress, who they have these weird personality quirks. Okay. Let's play up that he's vegan. Let's make him drive this car. Right? Like, there was intentional choices along the way. To either make them look more like that or prevent anybody from polishing up those rough edges. They're like, no, no, no, the rough edges are key. Let's keep those and actually let's put those front and center. Yeah. And, there was there were stories that came out. It's very rare for those stories to come out because even the people that pull it off, they

25:37

They never have any incentive to come out and, like, acknowledge that. It's only when somebody has a complete downfall that his closest confidants come and betray and be like, yeah. That actually happened. By the way,

They never have any incentive to come out and, like, acknowledge that. It's only when somebody has a complete downfall that his closest confidants come and betray and be like, yeah. That actually happened. By the way,

25:47

I am not remotely implying

I am not remotely implying

25:50

that Sam Bankman Free

that Sam Bankman Free

25:52

and this woman are even at the same I'm not all I've said I like this lady. I trust her advice. I think she's wonderful. An invite to her hands at the party this summer. Right? What I am saying is think that she's just a shark when it comes to business, which is not something that would you would necessarily want to portray when you're trying to be a a mother expert. I'm on board with Becky. I think she's the best. So I I'm on board.

and this woman are even at the same I'm not all I've said I like this lady. I trust her advice. I think she's wonderful. An invite to her hands at the party this summer. Right? What I am saying is think that she's just a shark when it comes to business, which is not something that would you would necessarily want to portray when you're trying to be a a mother expert. I'm on board with Becky. I think she's the best. So I I'm on board.

26:17

What

What

26:18

Is there any

Is there any

26:19

niches that you think are interesting other than parenting for this model? Because this model is the most basic, simple model. Explain the model. What what do you mean by that? So the model is,

niches that you think are interesting other than parenting for this model? Because this model is the most basic, simple model. Explain the model. What what do you mean by that? So the model is,

26:30

well, I don't know why they raised money for this because typically you don't need to with this model, but the model is we'll use Andrew Schumer as an example. So or we could use what I've done, whatever. But the model is you get popular on the internet and become a thought expert

well, I don't know why they raised money for this because typically you don't need to with this model, but the model is we'll use Andrew Schumer as an example. So or we could use what I've done, whatever. But the model is you get popular on the internet and become a thought expert

26:43

And then you get popular oftentimes, you're having a blog, sometimes a podcast, sometimes on social media, and then you create a community, you create a community,

And then you get popular oftentimes, you're having a blog, sometimes a podcast, sometimes on social media, and then you create a community, you create a community,

26:52

that is,

that is,

26:53

something like two or three hundred dollars a year, and you try to get as many people as possible. And then you also host events that cost money And then you have courses that are between one thousand and two thousand dollars, something to upsell because you want your pricing to be something cheap. A little bit more expensive and a little bit more expensive. And then you just focus on getting more and more popular and creating this business all around a lifestyle

something like two or three hundred dollars a year, and you try to get as many people as possible. And then you also host events that cost money And then you have courses that are between one thousand and two thousand dollars, something to upsell because you want your pricing to be something cheap. A little bit more expensive and a little bit more expensive. And then you just focus on getting more and more popular and creating this business all around a lifestyle

27:15

and idea. For her, her idea is,

and idea. For her, her idea is,

27:18

what's it called good inside? I think that's like her it's like that's like a thing she teaches called good inside. For other people, like,

what's it called good inside? I think that's like her it's like that's like a thing she teaches called good inside. For other people, like,

27:25

there's Mark Sisson who did this with,

there's Mark Sisson who did this with,

27:28

good apple, which is about, like, a a health company. There's a lot of people who have done this in a variety of niches where it's thought leader,

good apple, which is about, like, a a health company. There's a lot of people who have done this in a variety of niches where it's thought leader,

27:35

blog,

blog,

27:36

book,

book,

27:37

course,

course,

27:38

community,

community,

27:39

and then, like, some type of higher tiered membership. Yeah. Definitely. I'm, like, miss Excel did this with just teaching people Excel, Excel expert,

and then, like, some type of higher tiered membership. Yeah. Definitely. I'm, like, miss Excel did this with just teaching people Excel, Excel expert,

27:47

Crief free content leads to courses leads to info products leads to membership.

Crief free content leads to courses leads to info products leads to membership.

27:52

I think this playbook has been out for a while. And by that, I just mean to say,

I think this playbook has been out for a while. And by that, I just mean to say,

27:57

I don't think this is,

I don't think this is,

27:59

I don't think you have to do the figuring out. All you have to do is the execution,

I don't think you have to do the figuring out. All you have to do is the execution,

28:04

which is nice in a way, it also means it's kinda competitive. It's not as easy as it might have been if you were early in the figuring out phase. But you could definitely do it. We've done it in a way.

which is nice in a way, it also means it's kinda competitive. It's not as easy as it might have been if you were early in the figuring out phase. But you could definitely do it. We've done it in a way.

28:15

We just gave three examples in the parenting niche that have done it. Miss Excel has done it there. There's people who've done it in the you know, the v shred type of model that have done it in the guys' body building. What's v shred?

We just gave three examples in the parenting niche that have done it. Miss Excel has done it there. There's people who've done it in the you know, the v shred type of model that have done it in the guys' body building. What's v shred?

28:25

V shred? You know, you don't know what v shred No. What is that involve, like, the v of your abs?

V shred? You know, you don't know what v shred No. What is that involve, like, the v of your abs?

28:31

Yes. Yes. The dorito body, baby. Do you want your how much your upper body to be shaped like an upside down dorito?

Yes. Yes. The dorito body, baby. Do you want your how much your upper body to be shaped like an upside down dorito?

28:38

You don't know who v shred is. That blows my mind, dude. Let's v shred. It was the perfect intersection

You don't know who v shred is. That blows my mind, dude. Let's v shred. It was the perfect intersection

28:43

of

of

28:44

dudes shirtless

dudes shirtless

28:46

Successful businesses and internet affiliate marketers. I can't believe you don't know who this guy is. That is your that's your Venn diagram.

Successful businesses and internet affiliate marketers. I can't believe you don't know who this guy is. That is your that's your Venn diagram.

28:52

Signed me up.

Signed me up.

28:55

You don't know who v shred is? Oh my god. Alright. So let me give you a little v shred,

You don't know who v shred is? Oh my god. Alright. So let me give you a little v shred,

28:59

story. So you you do know this guy. As soon as I you see him know this guy. I I'm on his website. I've I I don't I've never seen this before in my life. Basically, this guy was

story. So you you do know this guy. As soon as I you see him know this guy. I I'm on his website. I've I I don't I've never seen this before in my life. Basically, this guy was

29:10

super jacked guy who then runs Facebook ads, you click the Facebook ad, and it takes you down a funnel. And his funnels are pretty, like,

super jacked guy who then runs Facebook ads, you click the Facebook ad, and it takes you down a funnel. And his funnels are pretty, like,

29:17

well known in the internet, like, marketing niche because it'd be, like, a v shred click funnel. And it would be, usually a quiz, and it would take you through a quiz of, like,

well known in the internet, like, marketing niche because it'd be, like, a v shred click funnel. And it would be, usually a quiz, and it would take you through a quiz of, like,

29:26

I'm a guy. It's like, do you wanna get jacked or get abs? And you're like, oh, man, or it's like both? It's like, give me both. And then be like, what holds you back? Is it, you know, eating poorly. You're like, yeah, it is eating poorly. How'd you know? And then you just keep going down this funnel. It's like, I'm gonna give you a personalized thing, and then it gives you a personalized thing and you pay ninety nine bucks for it. And he basically ran this funnel

I'm a guy. It's like, do you wanna get jacked or get abs? And you're like, oh, man, or it's like both? It's like, give me both. And then be like, what holds you back? Is it, you know, eating poorly. You're like, yeah, it is eating poorly. How'd you know? And then you just keep going down this funnel. It's like, I'm gonna give you a personalized thing, and then it gives you a personalized thing and you pay ninety nine bucks for it. And he basically ran this funnel

29:46

and made, like, I don't know how much money this got made, but I'm pretty sure I ran at one point. This was, like, nine figures. But I think I might be mixing up Kino Body and Vistra. No. You're right. I'm looking at Vistra and some, like, there's some stories saying it's done two hundred million dollars in revenue. Yeah. So how the look, this blog was, how V shred use a quiz funnel to drive two hundred million in I don't know if this is, like, legit or not, but in twenty twenty twenty two, they had five million monthly visitors on their website.

and made, like, I don't know how much money this got made, but I'm pretty sure I ran at one point. This was, like, nine figures. But I think I might be mixing up Kino Body and Vistra. No. You're right. I'm looking at Vistra and some, like, there's some stories saying it's done two hundred million dollars in revenue. Yeah. So how the look, this blog was, how V shred use a quiz funnel to drive two hundred million in I don't know if this is, like, legit or not, but in twenty twenty twenty two, they had five million monthly visitors on their website.

30:10

And, yeah, this guy just basically dominated with with Facebook ads for the the health and fitness niche. Now what he was doing was he was using ads. He was still an influencer, but he was, Cool. I'm gonna pump ads, and I have this, like, funnel that was basically the most simple click funnel in the world. Like, you go there. Literally, we could show this on the screen. It's a progress bar. And then it just says, are you a man or a woman? And you're just, like, simple, like, a or b type of answers and you click. You click. You click. And then you kinda wanna see what's the end here. And then they'll show you, like, at the end, it's like before he sells you the thing, he shows you, like, five transformations. It's like, here's this nerd. Now he's jacked. Here's this fat guy. Now he's skinny. And it just shows you, like, five transformations. And then it's like, do you want that shit or not? And then you buy it.

And, yeah, this guy just basically dominated with with Facebook ads for the the health and fitness niche. Now what he was doing was he was using ads. He was still an influencer, but he was, Cool. I'm gonna pump ads, and I have this, like, funnel that was basically the most simple click funnel in the world. Like, you go there. Literally, we could show this on the screen. It's a progress bar. And then it just says, are you a man or a woman? And you're just, like, simple, like, a or b type of answers and you click. You click. You click. And then you kinda wanna see what's the end here. And then they'll show you, like, at the end, it's like before he sells you the thing, he shows you, like, five transformations. It's like, here's this nerd. Now he's jacked. Here's this fat guy. Now he's skinny. And it just shows you, like, five transformations. And then it's like, do you want that shit or not? And then you buy it.

30:52

Imagine

Imagine

30:53

them just describing it at their meeting like you did. So we're gonna show them a a nerd,

them just describing it at their meeting like you did. So we're gonna show them a a nerd,

30:59

a fat guy. And then we're just gonna say want this shit or not. So where are we gonna get a nerd? Take your shirt off right now. Go in the same picture to you. You're the guy.

a fat guy. And then we're just gonna say want this shit or not. So where are we gonna get a nerd? Take your shirt off right now. Go in the same picture to you. You're the guy.

31:09

Wanna talk about this guy, Isaac?

Wanna talk about this guy, Isaac?

31:11

Yeah. Yeah. Tell the story. Okay. This is like a full this is a full circle story. So have you have you seen

Yeah. Yeah. Tell the story. Okay. This is like a full this is a full circle story. So have you have you seen

31:18

You've seen what the guy that guy, Isaac's doing, the guy who we talked about his mini Katana brand. What's his last name?

You've seen what the guy that guy, Isaac's doing, the guy who we talked about his mini Katana brand. What's his last name?

31:24

I have no idea what Isaac's last name is.

I have no idea what Isaac's last name is.

31:27

Isaac mini katana guy, sword guy, and we talked about it before because he had taken a a product that was super niche

Isaac mini katana guy, sword guy, and we talked about it before because he had taken a a product that was super niche

31:34

literally katanas, like, like, I don't know, Japanese sword or whatever it is. Yeah. That'd be one. Yeah. They're called mini katanas, by the way. This thing is, like, six It's just so many. Nothing many about it. Nope. This my wife was. And we've got this, like, giant sword in the house now. And I'm like, I don't know. It's supposed to be small. I don't know what happened.

literally katanas, like, like, I don't know, Japanese sword or whatever it is. Yeah. That'd be one. Yeah. They're called mini katanas, by the way. This thing is, like, six It's just so many. Nothing many about it. Nope. This my wife was. And we've got this, like, giant sword in the house now. And I'm like, I don't know. It's supposed to be small. I don't know what happened.

31:53

And they couldn't run Facebook ads or Google ads because you can't advertise weapons. And so what he did was really smart was he basically got content creators to make Cool he he turned his disadvantage to his advantage. His disadvantage was I can't run ads. His advantage was I sell a cool product, swords, and there's a lot of cool content you can make with swords. And he just used YouTube and TikTok to go viral many times, and he built it up to, like, ten million or so a year. It basically, like, you know, ten ten to twenty million a year in revenue on the Katana brand. But, of course,

And they couldn't run Facebook ads or Google ads because you can't advertise weapons. And so what he did was really smart was he basically got content creators to make Cool he he turned his disadvantage to his advantage. His disadvantage was I can't run ads. His advantage was I sell a cool product, swords, and there's a lot of cool content you can make with swords. And he just used YouTube and TikTok to go viral many times, and he built it up to, like, ten million or so a year. It basically, like, you know, ten ten to twenty million a year in revenue on the Katana brand. But, of course,

32:22

surprise surprise, there's not a lot of repeat purchase in the sword niche. Right? Like, you're not

surprise surprise, there's not a lot of repeat purchase in the sword niche. Right? Like, you're not

32:26

you know, there are some collectors, but for most people, people don't want a sword. Of the people who want a sword, you might just want one. You might not wanna fill your house with swords. So it was not a great e com product. What's he doing now? You switched to Hold on. Before you get to what he's doing now, you've missed a few points about Isaac. So Isaac, I listened to a podcast with him. He was like, he did postmates and, like, freelancing and things like that. Then he's like, I'm gonna start a business. And so

you know, there are some collectors, but for most people, people don't want a sword. Of the people who want a sword, you might just want one. You might not wanna fill your house with swords. So it was not a great e com product. What's he doing now? You switched to Hold on. Before you get to what he's doing now, you've missed a few points about Isaac. So Isaac, I listened to a podcast with him. He was like, he did postmates and, like, freelancing and things like that. Then he's like, I'm gonna start a business. And so

32:50

he was like, yeah, we can't like you said, we can't advertise, but you didn't say how big his channel's got. So, basically, he was like, I'm going hard on content.

he was like, yeah, we can't like you said, we can't advertise, but you didn't say how big his channel's got. So, basically, he was like, I'm going hard on content.

32:58

And so he gets up one billion views a month. Across his network of of YouTube channels. And so his main channel on YouTube, which only launched in two thousand twenty two, has eight point seven million subscribers

And so he gets up one billion views a month. Across his network of of YouTube channels. And so his main channel on YouTube, which only launched in two thousand twenty two, has eight point seven million subscribers

33:11

and five,

and five,

33:13

oh, like, and billions of views. And this is, like, not their main product. Their main product is the swords, and they're just using this as marketing. But it's they knocked it out the park. It's an incredible example of marketing. I've used this. I've I've used I've learned some things from Isaac and used them in my business, that have been very effective

oh, like, and billions of views. And this is, like, not their main product. Their main product is the swords, and they're just using this as marketing. But it's they knocked it out the park. It's an incredible example of marketing. I've used this. I've I've used I've learned some things from Isaac and used them in my business, that have been very effective

33:29

And it's a just a different way of thinking about marketing. So but what he was doing was he would say, alright.

And it's a just a different way of thinking about marketing. So but what he was doing was he would say, alright.

33:34

How do you sell a mini katana? You can either go to people who already are collectors. That's a really, really small market. You go to people who might be interested. Why? Cause they have interest in anime and and different, like, interest overlaps.

How do you sell a mini katana? You can either go to people who already are collectors. That's a really, really small market. You go to people who might be interested. Why? Cause they have interest in anime and and different, like, interest overlaps.

33:46

Where do they hang out? Okay. They hang out on TikTok and on YouTube. Alright. Cool. How do I actually

Where do they hang out? Okay. They hang out on TikTok and on YouTube. Alright. Cool. How do I actually

33:51

get them to want my product? How do I build desire for my product? And what he did was instead of saying, here's the sword, here's the features, here's how the handle looks, here's how sharp it is, whatever. He's like, Do you think I can cut this bullet in half? If I shot a bullet at somebody at this ninja, do you think the ninja could cut it in half with a sword?

get them to want my product? How do I build desire for my product? And what he did was instead of saying, here's the sword, here's the features, here's how the handle looks, here's how sharp it is, whatever. He's like, Do you think I can cut this bullet in half? If I shot a bullet at somebody at this ninja, do you think the ninja could cut it in half with a sword?

34:10

That video has, like, I don't know, ten, twenty million views. It's like an insane video where a guy literally chops a bullet in half as it's flying at him. Using a sword.

That video has, like, I don't know, ten, twenty million views. It's like an insane video where a guy literally chops a bullet in half as it's flying at him. Using a sword.

34:19

And, then he does another one where he's like Which is kinda like a weird that's like a weird thing. That's like saying, like, if you punch me, me saying, like, told you my face could stop that. Like,

And, then he does another one where he's like Which is kinda like a weird that's like a weird thing. That's like saying, like, if you punch me, me saying, like, told you my face could stop that. Like,

34:29

like,

like,

34:31

the bullet abs at the sword. Hurch your hand,

the bullet abs at the sword. Hurch your hand,

34:34

as you believe.

as you believe.

34:36

He also did one that was, like, another marketing thing I really liked of his was how do you not mention the product in a way that drives the comments crazy? So he started a video that was art, not he, but, like, one of his creators started a video that was, like, they're, like, cooking a steak. So you think it's a cooking video and it's about a steak. And then they put the stake on the on the cutting board. And then they take a giant katana and they cut it into slices, but they never mentioned the katana. And every comment was, like, are we gonna talk about him using a actual sword to cut the stake? What what the hell was that? In the comments, tried the virality, and it was If he had said, now watch me use this sword, people wouldn't care. It's when he didn't mention the sword that all the comments have to talk about,

He also did one that was, like, another marketing thing I really liked of his was how do you not mention the product in a way that drives the comments crazy? So he started a video that was art, not he, but, like, one of his creators started a video that was, like, they're, like, cooking a steak. So you think it's a cooking video and it's about a steak. And then they put the stake on the on the cutting board. And then they take a giant katana and they cut it into slices, but they never mentioned the katana. And every comment was, like, are we gonna talk about him using a actual sword to cut the stake? What what the hell was that? In the comments, tried the virality, and it was If he had said, now watch me use this sword, people wouldn't care. It's when he didn't mention the sword that all the comments have to talk about,

35:14

bro. Can what are you what is this?

bro. Can what are you what is this?

35:17

And it's that type of social engineering that I think was really, really smart. All he needed was a better product. I think he might have a better product now. And so he he starts to sit down and he's like, alright. So my business got to, like, ten or twenty million in revenue. That's not enough. I wanna go to one billion. And so he shared out, he goes, in two thousand twenty two, I stepped back and I said, I need to hit a billion dollar company, or I wanna make a billion dollar company. Here's my five requirements.

And it's that type of social engineering that I think was really, really smart. All he needed was a better product. I think he might have a better product now. And so he he starts to sit down and he's like, alright. So my business got to, like, ten or twenty million in revenue. That's not enough. I wanna go to one billion. And so he shared out, he goes, in two thousand twenty two, I stepped back and I said, I need to hit a billion dollar company, or I wanna make a billion dollar company. Here's my five requirements.

35:42

Would the content playbook give us an a severe unfair advantage?

Would the content playbook give us an a severe unfair advantage?

35:46

Does the does it have a huge tam, meaning could a one percent win be a massive outcome? Is there some is this something that I'm personally passionate about? Does this have a moat sort of like mini Katana store already had, which is, like, making swords are really hard. So If I can figure that out, I have a moat. And then finally,

Does the does it have a huge tam, meaning could a one percent win be a massive outcome? Is there some is this something that I'm personally passionate about? Does this have a moat sort of like mini Katana store already had, which is, like, making swords are really hard. So If I can figure that out, I have a moat. And then finally,

36:03

the product doesn't one hundred percent rely on marketing because I want tailwinds.

the product doesn't one hundred percent rely on marketing because I want tailwinds.

36:08

I want I want to, like, catch a wave. And so he said, what can I launch that fits that? And so what did he launch?

I want I want to, like, catch a wave. And so he said, what can I launch that fits that? And so what did he launch?

36:15

He launched a

He launched a

36:16

freeze dried candy brand called

freeze dried candy brand called

36:19

Kanpye Foods.

Kanpye Foods.

36:21

And,

And,

36:22

it's basically a candy brand, and it's I don't have you ever had freeze dried Camby? I I've never tried this. I I don't think I've had this.

it's basically a candy brand, and it's I don't have you ever had freeze dried Camby? I I've never tried this. I I don't think I've had this.

36:29

I don't really know what it is. Alright. So here's what it says. Free straight process removes all moisture from the candy leaving behind a perfectly crunchy treat. So I think it's candy that's crunchy like a chip, basically. And light. And so it's like a gummy bear, but it's a kind of light. Yeah. Yeah. Exactly.

I don't really know what it is. Alright. So here's what it says. Free straight process removes all moisture from the candy leaving behind a perfectly crunchy treat. So I think it's candy that's crunchy like a chip, basically. And light. And so it's like a gummy bear, but it's a kind of light. Yeah. Yeah. Exactly.

36:44

It's like just the sugar.

It's like just the sugar.

36:45

And so he by the way, this is a great example of one of the most valuable insights that I ever had on the podcast. When Alex Ramosi came on the podcast, long time ago, I don't know what it was. His first came on, like, three years

And so he by the way, this is a great example of one of the most valuable insights that I ever had on the podcast. When Alex Ramosi came on the podcast, long time ago, I don't know what it was. His first came on, like, three years

36:58

And, you know, Hormozy puts out, like, you know, a metric shit ton of content every month. And I don't consume all of it But this one thing he said to me three years ago on our podcast has stuck with me, and I've repeated it to myself and many others. I actually told Isaac this at a party once when I was talking about dude.

And, you know, Hormozy puts out, like, you know, a metric shit ton of content every month. And I don't consume all of it But this one thing he said to me three years ago on our podcast has stuck with me, and I've repeated it to myself and many others. I actually told Isaac this at a party once when I was talking about dude.

37:15

You are doing ten out of ten execution

You are doing ten out of ten execution

37:18

on a two out of ten opportunity.

on a two out of ten opportunity.

37:21

This is the advice I needed to hear early in my career. Because I started a restaurant. And I tried to do all the coolest shit in the world, and I tried my hardest. And I was trying to bring ten out of ten effort And I thought I was a ten out of ten talent, but I was going after a two out of ten opportunity.

This is the advice I needed to hear early in my career. Because I started a restaurant. And I tried to do all the coolest shit in the world, and I tried my hardest. And I was trying to bring ten out of ten effort And I thought I was a ten out of ten talent, but I was going after a two out of ten opportunity.

37:36

And that's what Hornosi said that he the that I see advice he got from Russell Brunson about is gym launch thing. They were like, dude, you're you're an amazing marketer, but you're just using your marketing to launch brick and mortar gym chains one at a time, a couple in a year maybe. What you need to do, that's you taking ten out of ten execution at a two out of ten opportunity brick and mortar small scale boutique gyms. Instead, what you should do, is take your marketing playbook and go sell it to every gym across the country.

And that's what Hornosi said that he the that I see advice he got from Russell Brunson about is gym launch thing. They were like, dude, you're you're an amazing marketer, but you're just using your marketing to launch brick and mortar gym chains one at a time, a couple in a year maybe. What you need to do, that's you taking ten out of ten execution at a two out of ten opportunity brick and mortar small scale boutique gyms. Instead, what you should do, is take your marketing playbook and go sell it to every gym across the country.

38:03

That's the ten out of ten opportunity. Similarly,

That's the ten out of ten opportunity. Similarly,

38:07

You know, just the last segment we talked about with a doctor Becky,

You know, just the last segment we talked about with a doctor Becky,

38:11

taking her

taking her

38:12

her expertise and children, if all she did was saw five five clients a day, as a clinical child psychologist or whatever it is. That would be a smaller opportunity than what she decided to do, which was make a media product that scaled to millions of people and then charge, you know, a membership fee and make thirteen to fifteen million a year on her membership fees. Right? That's a same skill set bigger opportunity or same person, bigger opportunity. I think what Isaac's done is he's taken that ten out of ten content playbook that he really, like, mastered. And he switched from going to a a one I would actually give the sword thing, like, honestly, a one or two out of ten opportunity.

her expertise and children, if all she did was saw five five clients a day, as a clinical child psychologist or whatever it is. That would be a smaller opportunity than what she decided to do, which was make a media product that scaled to millions of people and then charge, you know, a membership fee and make thirteen to fifteen million a year on her membership fees. Right? That's a same skill set bigger opportunity or same person, bigger opportunity. I think what Isaac's done is he's taken that ten out of ten content playbook that he really, like, mastered. And he switched from going to a a one I would actually give the sword thing, like, honestly, a one or two out of ten opportunity.

38:49

And now he's going for, like, you know, a sort of a five or six out of tens. I mean, six out of six or seven out of ten opportunity because he said it right. He might have had a hundred percent of the mini katana market before,

And now he's going for, like, you know, a sort of a five or six out of tens. I mean, six out of six or seven out of ten opportunity because he said it right. He might have had a hundred percent of the mini katana market before,

39:00

and it'll be smaller than him getting

and it'll be smaller than him getting

39:03

half a percent of the, of the candy market or even the, like, alternative candy market in this case.

half a percent of the, of the candy market or even the, like, alternative candy market in this case.

39:09

What did you do with your mini katana?

What did you do with your mini katana?

39:12

It's sitting right over there on the wall in my office

It's sitting right over there on the wall in my office

39:15

in a case.

in a case.

39:17

Just in case.

Just in case.

39:19

Which is the problem with it. Which is the exact problem with that business is mine's through the same thing. It's just sitting there, and I showed it to three people in time. Practice every day. What am I supposed to do?

Which is the problem with it. Which is the exact problem with that business is mine's through the same thing. It's just sitting there, and I showed it to three people in time. Practice every day. What am I supposed to do?

39:31

And so did he shut down Minnie Catana? I have no idea, but he should.

And so did he shut down Minnie Catana? I have no idea, but he should.

39:36

Alright. Just light it on fire, throw in the dumpster and hope no one finds it without business. It's honestly an underrated,

Alright. Just light it on fire, throw in the dumpster and hope no one finds it without business. It's honestly an underrated,

39:42

an underrated thing is the art of quitting.

an underrated thing is the art of quitting.

39:45

Like, your whole life, you're told not to quit, and you're told that perseverance is everything.

Like, your whole life, you're told not to quit, and you're told that perseverance is everything.

39:49

Well, quitting, like, everything, it it wouldn't exist if it didn't have a function. And, there is a function to quitting things. And, you know, it's easy to quit when everything's failing, the hard thing to quit. Is the slow burn of mediocrity. Right? Like, the thing that's not taking up all your attention, but is taking up some. The thing that's not totally working and achieving your goals, but it's not totally failing. It's that middle zone is the danger zone.

Well, quitting, like, everything, it it wouldn't exist if it didn't have a function. And, there is a function to quitting things. And, you know, it's easy to quit when everything's failing, the hard thing to quit. Is the slow burn of mediocrity. Right? Like, the thing that's not taking up all your attention, but is taking up some. The thing that's not totally working and achieving your goals, but it's not totally failing. It's that middle zone is the danger zone.

40:10

The things that are obviously failing are easy to stop. We stop them. No problem. The things that are working are easy to keep working. You just shouldn't stop them. It's the things in that middle zone that people are very, very bad at quitting. And if I had to give myself a little pat on the back, this is the one thing I'm good at is being pretty ruthless about things in the middle zone. Like, I had a venture fund that I was doing. I I had a rolling fund. It paid me very well, and I was deploying

The things that are obviously failing are easy to stop. We stop them. No problem. The things that are working are easy to keep working. You just shouldn't stop them. It's the things in that middle zone that people are very, very bad at quitting. And if I had to give myself a little pat on the back, this is the one thing I'm good at is being pretty ruthless about things in the middle zone. Like, I had a venture fund that I was doing. I I had a rolling fund. It paid me very well, and I was deploying

40:33

I don't know, close to ten million dollars a year to invest in startups. It was, it was good. But it was in the middle. I found better investment opportunities outside of that.

I don't know, close to ten million dollars a year to invest in startups. It was, it was good. But it was in the middle. I found better investment opportunities outside of that.

40:43

But it wasn't so bad that I needed to stop. And I could've just let it chug along and eat away at my focus and instead just made a ruthless cut and said, I'm stopping this. And when are you stopping it? I'm stopping it yesterday. It's done. Now I'm I'm just gonna stop it now.

But it wasn't so bad that I needed to stop. And I could've just let it chug along and eat away at my focus and instead just made a ruthless cut and said, I'm stopping this. And when are you stopping it? I'm stopping it yesterday. It's done. Now I'm I'm just gonna stop it now.

40:56

That was a good time to use a a line that I I think we should make our line, which is That's a toot my own horn, but beep beep. You

That was a good time to use a a line that I I think we should make our line, which is That's a toot my own horn, but beep beep. You

41:04

gotta

gotta

41:08

say it like that.

say it like that.

41:10

Dude, those are some of you? Have you said that before where did you come from?

Dude, those are some of you? Have you said that before where did you come from?

41:15

Is that from something? That's an MFM special. Dude. Most of a while, you just get me. Like,

Is that from something? That's an MFM special. Dude. Most of a while, you just get me. Like,

41:20

you make me laugh in a way that very few people can make me laugh, dude. It is so funny. That is oh my god.

you make me laugh in a way that very few people can make me laugh, dude. It is so funny. That is oh my god.

41:27

Wow. Just give yourself a little toot.

Wow. Just give yourself a little toot.

41:36

Oh, that was good. I don't wanna do the five test anymore. I wanna end it in life. That's an MFF special.

Oh, that was good. I don't wanna do the five test anymore. I wanna end it in life. That's an MFF special.

41:42

Isaac, I think you're awesome, man.

Isaac, I think you're awesome, man.

41:44

Sean, I think you're awesome for being a quitter. Beep.

Sean, I think you're awesome for being a quitter. Beep.

41:50

Doctor. Becky, even though I was sounded like I was being rude, I think you're awesome. Beep be.

Doctor. Becky, even though I was sounded like I was being rude, I think you're awesome. Beep be.

41:56

Is that it? Is that the pod? That's it. That's the pie.

Is that it? Is that the pod? That's it. That's the pie.

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