Our This is one question Friday where we answer a grand total of one question from a listener.

One lucky listener gets to ask a question. Me and Sam are gonna give a give our raw off the cuff answer. We haven't seen the question before. Jonathan has it. And,

these are tips, and they are just the tips. It's not like to say. We try not to go too deep. Alright, Jonathan. You wanna hit us with a question? Hey, guys. My name is Brian, and I'm calling about ghost kitchens.

I've first learned about ghost kitchens on pods, so thanks for that.

So I developed,

model to implement a couple of ghost kitchen concepts into my restaurant I had great success, lifted my margins over four hundred fifty percent over six months with just one of the concepts.

Now I'm looking to scale the business by offering licensing agreements for operators in other markets to use these concepts,

including the branding, recipes, etcetera.

It's very simple. You find an operator that wants a new rev new stream

and wants to do a ghost kitchen, and they can start slinging product within a matter of weeks. I've researched the model that much larger comp companies are using where they leverage celebrities to sell these concepts

My model is better. It's cheaper, and the recipes are second to none in the space.

Assuming you didn't have the following in the platform that you do, how would you go about selling this idea to restaurant operators across the nation.

Where would you start?

Sidebar, I love what you guys do on the pod.

Sam, I just signed up for copy that, and I can't wait to get started. Good, man.

So Yeah. What's his name, by the way?

We're gonna call him Joe.

No. It was,

yeah, I don't remember. So Thanks for the question. Ryan? Yeah.

Two weeks in a row. We have one question, and we do not know the guy's name again.

What, it sounded smart. It sounded like it got his game plan together. But so let's recap. The business is is what? Alright. So he owned a here's what what I understood. He owns a restaurant, and then he added in a ghost kitchen meeting. He, like, created a a ghost brand, which is, like, what that means is if you go on DoorDash or Uber Eats or one of these delivery apps,

you can order from a restaurant, but there's no physical restaurant for that thing. It's just a virtual brand.

And his restaurant would then, like, have the packaging. Like, so let's say my normal restaurant is Sean's Pizza.

Well, then I could also have a ghost brand called Sean, you know, you know, silly sandwiches.

And silly sandwich, if I get an order from silly sandwiches,

my restaurant crew will just package it up as a silly sandwich order and it'd be ready to go. And so I'm kind of running multiple restaurants out of one restaurant is the idea. And why does the restaurant owner wanna do that with them versus on their own. So what he said was,

he I don't know if he created that gross brand or he added that gross brand, but he said my improved my restaurant margins four hundred fifty percent.

So he four x his restaurant's margin. So let's say a normal restaurant has I mean, it sounds a little unbelievable. Right? Like, let's say he had, I don't know, six percent margins before

you know, talk to public math, but he's saying that that basically forex his margins. I'm not not sure exactly what he's talking about here. That's cool. But you know what business would be way better is do you remember Alex Hermozzie's business? That's exactly it. Jim launch. Jim launch. Exactly what I was gonna recommend. Go ahead. Well, I think he well, maybe you weren't gonna say I was gonna say, go listen to the episode.

He that what his model was, he had a gym, and he was like, alright. Do I get my gym to be more profitable? And then he figured out, like, a sales method to get his gym. If he opened up a gym, he figured out a sales method that would get him to have a bunch of customers paying high prices and making a bunch of money on a gym. And his friend,

at a mastermind, one day, was like, yo, you need to, like, not do this. You need you don't need to open up fifty gyms doing this. You need to go teach other gyms how to do this. Like, your product isn't the gym. It's a sales process to make any gym more profitable.

And so that's what he did. Then he created gym launch, which would basically advertise, hey, are you a gym owner? I can help you make an extra hundred thousand dollars a year guaranteed,

using my sales method to get you more customers paying higher prices. And they'd be like, alright. Cool. And then he would fly out to that gym. And he would spend the next, I don't know, couple weeks or whatever.

Implementing that process so that they would then have more revenue, more customers

coming in using his thing, and he would teach them Hey, here's how you do it. Here's your offer. Here's your Facebook ads. When they come in, here's your sales script. Then you sign them up for a free trial. Then you have here's how you close them. Then here's how you sell them protein powders and this other stuff. Here's how you upsell them training packages.

That's the that's the sales process. And he built a multimillion dollar business doing that. If you did that for restaurants, to teach them how to do this, that sounds like a business. One hundred percent no brainer. That's what I would do except. So you said that Alex would fly out there. Eventually, he wasn't actually flying out there. Eventually, it was basically it's not fair to call it a course, but he would it that was part of it. So he would teach you stuff, but then also he would be like, Here's the Facebook ads, like, I've already made them for you. You can use my Facebook ads that I already made. Here's the drip email sequence. Here's the script that we use. Here's everything. And then he would say, oh, by the way, if you don't wanna do this and you just want me to run the ads, fine, pay us and we'll do it. And here's how you sell protein. You wanna sell protein. And by the way, the protein that sells best we just went and bought it. So we already own it. So if you wanna be able to get on a subscription and we'll just send it to you and here's how you sell it, we'll just go ahead and do all that for you anyway. So I would one hundred percent

do that. We

on that pod, we go, Alex. What's a good market for,

Jim Launch buffer blank. And we actually didn't have that many good answers.

The answer is this restaurant

this is the answer. This is great. That's a great example. And, like,

lucky for, you know, our our buddy here, Ryan, we're calling him for a second.

That

there's, like, a pretty great blueprint to follow. Right? Like, there's a blueprint that he was very public about how he did it. He's now exited the business. And also, by the way, this is what his business does now is it invests in other people doing this model. And he's like, dude, I already know how to do this. I can scale it up. Now you have to be at some scale before he'll do it, but, like,

he gives away the free content,

on how he structured Jimlon to do to be able to do this. So that's, I think, what you should do, which is, like, restaurant launch or ghost, the ghost kitchen process, the ghost kitchen system, which is basically, hey, if you're if you're an independent restaurant,

And

trust me, it's tough. Foot traffic's tough with COVID. It's tough. It's blah, blah, blah, everyone's ordering delivery.

Here's how you can increase your margins, blah, blah, here's how I did it. You kind of open up your financials and you say, look, I was making thirty two thousand dollars, you know,

a quarter doing it this way. Now I make fifty eight thousand

And that extra bit is from my ghost kitchen concept, and here's how I do it. And, basically, they can either pay you for the course on how they can do it, or you'd hit them with the Alex from Ozy where you're like, If this sounds too complicated,

I can also do it for you. And if you qualify,

I'll do it for you. What he did was risk free. He's, like, here's my offer for you.

You pay me nothing.

I only get money once I've increased your sales by over thirty thousand dollar thousand dollars. So once you've made that much more money off this, then I get to get my cut of thirty percent of whatever the total is that that we get. And I'm so confident that I'm gonna be able to raise your sales that I'll do that for you. I'll take the risk on that. How does that sound? And they're all like, You're gonna fly out here. You're gonna to implement your process. It's worked for you, and you're saying that I only pay you once I'm making all this extra money. That's a pretty pretty damn good offer. And so you could do a similar thing for the restaurant. I saw a guy the other day do a sales process where he was like, trying to sell, a service just like this and the let's just say the little Russia owner was like, I don't know if I wanna do that. And he goes,

that's fine. But how about this?

We you implement what I say

and,

if it works,

I get a split of the revenue and the guy goes, great. I'm one hundred percent do that. What's the split? And then the seller goes well. How about fifty fifty?

And the buyer goes, I don't know, man. That's a lot. And the seller goes well, but I'm I'm it's fifty fifty or it's free money for you. I'm doing all the work. And the guy goes, well, what if it blows up, you know? Like that you're gonna get a lot of money and the seller goes, you know, I think you're right.

Well, he goes, he goes, it might blow up, but I'll tell you what, you might be right. Fine. We'll go back to the original deal. You only gonna pay five thousand dollars Right. And the guy goes, okay. Fine.

It was, like, it was, like, the best sale sequence. Like, it totally worked. I was, like, oh my god. That's beautiful.

Yeah. I would totally do this business as well. I think that that that's way better. I would continue running the main thing

just so you're in the know and like getting results that you could post to social media but, that's what I would do too.

Is that it? Is that the answer?

Just the tip.

Oh, guest on. What's the wifi? I can't no. I can't get in.

Oh, it's argh.

Connect your teams easier than connecting your WiFi. HubSpot, road better. All hands on deck.

Alright.

How,

you said that none jumped out when you're talking to Alex. Are there any other industries that jump out now that this could work for? Probably physical probably physical therapists. I would imagine doctors offices and physical therapists.

I think maybe barbers. Those state brokers. So,

every real estate brokers, like, running their own little small business.

Sometimes as part of a brokerage, sometimes their own brokerage.

And, there's a whole process to basically, hey, you should leave Caldwell Bankers. They're taking half of your commission.

The I I spun out my own. Here's how I did it. Here's how much more I make. And I will spin you out,

of this big brokerage firm. I'll set up your website. I'll set up your back office legal legal structure.

I'll set up your marketing package. I'll show you exactly how this all works. And, you know, like, instead of Coldwell Baker taking half of your commission, I will take five percent of your commission

it, you know, to do this. So I think you could basically I think selling a sale system

is a,

is a pretty good business to be in in general.

Yeah. I mean, it's it's like very, very high margin. I think that a lot of course businesses top out at a certain level. I think when you're selling a sales cycle or a sales product like this, I don't think you're I think the the cap is way higher.

By the way, also now that Alex Carmosi's not doing gym launch, you could also just do gym launch again. Like, you know, now that he's, like, checked out, doing other shit, like, you know, could have always competed with him, but, like, he put a playbook out there. He exited the company. There's it's still running, but, like, you could just do it again. You could literally recycle his business. I I think this is so underrated. Just recycling business ideas.

Once the person has exited,

And, you know, they've let their foot out the gas or they've expanded. They've moved up market. It's like they just leave you an exact playbook on what to do. And,

More off to the knot, that timing still will work. Dude, we we had a couple at the hospital. We had a few companies that would just copy and paste our content and just create a new news letter and,

that some of them got traction.

Yeah. Edit that out. I don't want people doing that now.

Well, it doesn't work in the end. It it's a very short term thing. Yeah. You know?

But alright. That's it. You got the tip.