00:00

Was reading an article in the New York Times, and it was about, these

Was reading an article in the New York Times, and it was about, these

00:04

malibu homes and how, like, the these crazy rich guys are coming in and buying these homes And Grant Cardone was one of the features. And they didn't feature him as Grant Cardone. They're like, another local buyer is motivational

malibu homes and how, like, the these crazy rich guys are coming in and buying these homes And Grant Cardone was one of the features. And they didn't feature him as Grant Cardone. They're like, another local buyer is motivational

00:15

speaker and real estate entrepreneur, Grant Cardone, and it, you know, he was just like a guy there interviewing, not like this internet.

speaker and real estate entrepreneur, Grant Cardone, and it, you know, he was just like a guy there interviewing, not like this internet.

00:22

And he recently bought a house in Malibu. I think it was for sixty million dollars. And he was like, I'm gonna spend another I forget tens of millions of dollars renovating it. And that's one of those things that when you see people, what they spend on their personal real estate, you know I mean, it's it's hard to fake that. And I'm just thinking, who would have thought that those things that he's selling would make that much wealth. I have a question. When was the last

And he recently bought a house in Malibu. I think it was for sixty million dollars. And he was like, I'm gonna spend another I forget tens of millions of dollars renovating it. And that's one of those things that when you see people, what they spend on their personal real estate, you know I mean, it's it's hard to fake that. And I'm just thinking, who would have thought that those things that he's selling would make that much wealth. I have a question. When was the last

00:52

time that you have flown?

time that you have flown?

00:54

I just flew last week. Oh, no. Sorry. Not last week. Last month. Hawaii. Where Hawaii? How about before that?

I just flew last week. Oh, no. Sorry. Not last week. Last month. Hawaii. Where Hawaii? How about before that?

01:02

Yeah. I don't know. When we went to Austin, Miami, something like that. So, like, once a year at this point or once every six months? Yeah. Yeah. I'm not flying a ton right now.

Yeah. I don't know. When we went to Austin, Miami, something like that. So, like, once a year at this point or once every six months? Yeah. Yeah. I'm not flying a ton right now.

01:12

When you flew to Hawaii, did you fly first class or coach?

When you flew to Hawaii, did you fly first class or coach?

01:15

Yeah. First.

Yeah. First.

01:17

So I,

So I,

01:19

I went to Idaho this weekend with Ben, podcast, Ben, and I spoke at an event, which we have to talk about ConvertKit's new thing. And I don't like to travel. You don't like to travel.

I went to Idaho this weekend with Ben, podcast, Ben, and I spoke at an event, which we have to talk about ConvertKit's new thing. And I don't like to travel. You don't like to travel.

01:29

This was work related. So, like, they wanted me to speak at a conference. And whenever they want me to speak at a conference, I say, yeah, that's cool. I'll come and speak. But you have to pay for a first class flight for me and Sarah, my wife. I'm like, that's a fair trade. You don't don't pay me to come because I like you, but, like, I do want you to pay for my, flight, and it has to be first class because I don't like flying coach. Well, my,

This was work related. So, like, they wanted me to speak at a conference. And whenever they want me to speak at a conference, I say, yeah, that's cool. I'll come and speak. But you have to pay for a first class flight for me and Sarah, my wife. I'm like, that's a fair trade. You don't don't pay me to come because I like you, but, like, I do want you to pay for my, flight, and it has to be first class because I don't like flying coach. Well, my,

01:50

flights got screwed up for some reason both ways. And I had to fly, like, middle c, like,

flights got screwed up for some reason both ways. And I had to fly, like, middle c, like,

01:56

back row because, like, basically, the flight got canceled and they, like, fed me on these, like, last ones. And I was flying on this, and I started thinking, Do you know that

back row because, like, basically, the flight got canceled and they, like, fed me on these, like, last ones. And I was flying on this, and I started thinking, Do you know that

02:04

stereotype

stereotype

02:05

story

story

02:06

of this, like, rich billionaire? And they say, like, oh, yeah. You know, even though he's a billionaire, he still flew coach.

of this, like, rich billionaire? And they say, like, oh, yeah. You know, even though he's a billionaire, he still flew coach.

02:12

And, like, nothing changed. Like, I think the IT guy changed that. Nothing changed. And I think that is

And, like, nothing changed. Like, I think the IT guy changed that. Nothing changed. And I think that is

02:21

Amazon, all their desks were old doors.

Amazon, all their desks were old doors.

02:25

The Which I tried to dude, I did that. I did that to be queue at our office. It

The Which I tried to dude, I did that. I did that to be queue at our office. It

02:30

cost more to do that. That's what I'm saying. Is it a door expensive?

cost more to do that. That's what I'm saying. Is it a door expensive?

02:34

Like, what also did you I bought the shitting his door. It was like,

Like, what also did you I bought the shitting his door. It was like,

02:38

Yeah. I bought like the shittiest door, and it was like eighty dollars. And then we bought cinder blocks, and it was like a pain in the ass. I'm like, dude, this thing's in Ikea for twenty five bucks. This is way better.

Yeah. I bought like the shittiest door, and it was like eighty dollars. And then we bought cinder blocks, and it was like a pain in the ass. I'm like, dude, this thing's in Ikea for twenty five bucks. This is way better.

02:47

Oh, door cut flat.

Oh, door cut flat.

02:49

Yeah. Like, your index on them.

Yeah. Like, your index on them.

02:51

That that's a stupid story. It's like maybe, like, they had a door while they, like, folded t shirts on that door, like, for a day while they waited for the real supplies to come.

That that's a stupid story. It's like maybe, like, they had a door while they, like, folded t shirts on that door, like, for a day while they waited for the real supplies to come.

03:00

This whole, like, flying coach as a rich person thing, and I'm not talking about, like, rich, like,

This whole, like, flying coach as a rich person thing, and I'm not talking about, like, rich, like,

03:05

millions or tens of millions. I'm talking like, well, you hear billionaires or hundreds of millions of dollars people say this. I think that is total nonsense.

millions or tens of millions. I'm talking like, well, you hear billionaires or hundreds of millions of dollars people say this. I think that is total nonsense.

03:13

And I tweeted that. I'm like, this is that is just a lie. Eddie rich person, I'm talking like real rich. Who says they do that, they're lying. And I wanna see proof if that's true. And I had a bunch of really, really rich people holler at me and tell me they do it. And so do you know who Palmer Lucky is? So Palmer Lucky started,

And I tweeted that. I'm like, this is that is just a lie. Eddie rich person, I'm talking like real rich. Who says they do that, they're lying. And I wanna see proof if that's true. And I had a bunch of really, really rich people holler at me and tell me they do it. And so do you know who Palmer Lucky is? So Palmer Lucky started,

03:31

he created oculus, which he sold for

he created oculus, which he sold for

03:33

is in the ballpark of billions of dollars and he has a new company worth tens of billions. So if he's not a billion, he's like

is in the ballpark of billions of dollars and he has a new company worth tens of billions. So if he's not a billion, he's like

03:39

he's like right there, basically.

he's like right there, basically.

03:41

Tweeted back at He's definitely a billionaire. That guy's definitely a billionaire. Dude, he tweeted back to me, and he said I only fly coach. And then I had a other I had yeah. And I think that's crazy. I had other some other people at DME, they go and who I know with their company's public, and they're like, I'm worth hundreds of millions And I I'll I I fly a first class no matter what internationally,

Tweeted back at He's definitely a billionaire. That guy's definitely a billionaire. Dude, he tweeted back to me, and he said I only fly coach. And then I had a other I had yeah. And I think that's crazy. I had other some other people at DME, they go and who I know with their company's public, and they're like, I'm worth hundreds of millions And I I'll I I fly a first class no matter what internationally,

04:00

but, like, I have no problem taking Southwest if it's like a short flight. I understand that argument. If it's like an hour, but if you're going from New York to LA or some anything above three hours,

but, like, I have no problem taking Southwest if it's like a short flight. I understand that argument. If it's like an hour, but if you're going from New York to LA or some anything above three hours,

04:10

I don't believe it. I think they're lying. I just think they're full of it. I asked Dharmesh on Hubspot. I'm like, do you do this? He goes, no. That that's ridiculously. Of course, I don't do that. And he, like, had this The all you're saying is if you're like us at the buy first million podcast where we are cultivating that trillioner mindset, that multi trillioner hashtag mindset, hashtag grindset,

I don't believe it. I think they're lying. I just think they're full of it. I asked Dharmesh on Hubspot. I'm like, do you do this? He goes, no. That that's ridiculously. Of course, I don't do that. And he, like, had this The all you're saying is if you're like us at the buy first million podcast where we are cultivating that trillioner mindset, that multi trillioner hashtag mindset, hashtag grindset,

04:28

You have to even before you have you have multi trillions, you better be flying private. You better fly private when you can't afford coach. Because if you can't afford your future, can you afford your present? And that's how I feel.

You have to even before you have you have multi trillions, you better be flying private. You better fly private when you can't afford coach. Because if you can't afford your future, can you afford your present? And that's how I feel.

04:42

I just thought it was the most ridiculous thing, but I was sitting in this seat.

I just thought it was the most ridiculous thing, but I was sitting in this seat.

04:46

I was just, like, my back was sore, and it was just terribly uncomfortable, and it took forever. I don't have a flight. Just a vibe of the peasants that you're sitting next to is awful.

I was just, like, my back was sore, and it was just terribly uncomfortable, and it took forever. I don't have a flight. Just a vibe of the peasants that you're sitting next to is awful.

04:57

It sucked. And I know I have a problem doing. I mean, I I will do it, but I'm just saying if I could, like, If I'm worth hundreds of millions of dollars, what's the difference between fifteen hundred dollars and five hundred dollar ticket? And anyone who's lies and says otherwise, I think they're an idiot and they're lying.

It sucked. And I know I have a problem doing. I mean, I I will do it, but I'm just saying if I could, like, If I'm worth hundreds of millions of dollars, what's the difference between fifteen hundred dollars and five hundred dollar ticket? And anyone who's lies and says otherwise, I think they're an idiot and they're lying.

05:12

Yeah. So some people were like, oh, Bill Gates. I said, I read that thread because it's pretty interesting. They gave you a ton of examples. They, like, slammed you with examples of it of it happening. And I think the main It just told me fake stories.

Yeah. So some people were like, oh, Bill Gates. I said, I read that thread because it's pretty interesting. They gave you a ton of examples. They, like, slammed you with examples of it of it happening. And I think the main It just told me fake stories.

05:23

Well, yeah. So so that's the thing. I think that, you know, the main thing that they were saying was, like, ex person used to do this, which is either simply just their PR team being like, hey, Bill. We need you to do a coach, like, flight here. And, like, you know, whatever. We'll we'll keep your your private jet and Epstein's jet, like, off the radar, you know, just so we can kind of have this measure of austerity here. And so that, you know, I I'm pretty sure it and because it works, by the way, like, the fact that so many people posted articles

Well, yeah. So so that's the thing. I think that, you know, the main thing that they were saying was, like, ex person used to do this, which is either simply just their PR team being like, hey, Bill. We need you to do a coach, like, flight here. And, like, you know, whatever. We'll we'll keep your your private jet and Epstein's jet, like, off the radar, you know, just so we can kind of have this measure of austerity here. And so that, you know, I I'm pretty sure it and because it works, by the way, like, the fact that so many people posted articles

05:51

of billionaire flies coach, it's like, dude, that's not news by the way. But the fact that it's newsworthy

of billionaire flies coach, it's like, dude, that's not news by the way. But the fact that it's newsworthy

05:56

is, like, more proof that this is likely a PR stunt because I've done it too. I've been like, oh, you know, Bill, you know, Warren Buffett, you know, still drives an old beat up, you know, eighty three, you know, Camry and, like,

is, like, more proof that this is likely a PR stunt because I've done it too. I've been like, oh, you know, Bill, you know, Warren Buffett, you know, still drives an old beat up, you know, eighty three, you know, Camry and, like,

06:10

Yes. Oh, Sam, Bankford Street. He's the newest young billionaire. And did you know that he only eats bananas and sleeps on a beanbag and, you know, like, these stories work. They're, like, worth telling.

Yes. Oh, Sam, Bankford Street. He's the newest young billionaire. And did you know that he only eats bananas and sleeps on a beanbag and, you know, like, these stories work. They're, like, worth telling.

06:20

Which makes me think this is like a PR scheme.

Which makes me think this is like a PR scheme.

06:23

But the other interpretation

But the other interpretation

06:25

was they did it so that they could, like, tell the company, hey, from the top down, we're all being frugal. We're not wasteful. So, like, you know, mister, you know, senior director of business development

was they did it so that they could, like, tell the company, hey, from the top down, we're all being frugal. We're not wasteful. So, like, you know, mister, you know, senior director of business development

06:35

is not like, you know, flanked first, you know, to every country. I understand that. But it's like, dude, you and your three kids are taking your vacation to France, and you're gonna fly coach on Spirit Airlines, Yeah. Now that ain't that ain't gonna happen. Like, that's -- Right. -- that you're you're lying. You're lying. It's an absolute lie. And I was -- She'll be -- So you guys buy in air receipts. If you're really doing this, like, show me your Spirit Airlines frequent flyer miles history if you expect me to believe this. Like, Dude, I've sat in Spirit Air, and I've had the pilot come out mid flight

is not like, you know, flanked first, you know, to every country. I understand that. But it's like, dude, you and your three kids are taking your vacation to France, and you're gonna fly coach on Spirit Airlines, Yeah. Now that ain't that ain't gonna happen. Like, that's -- Right. -- that you're you're lying. You're lying. It's an absolute lie. And I was -- She'll be -- So you guys buy in air receipts. If you're really doing this, like, show me your Spirit Airlines frequent flyer miles history if you expect me to believe this. Like, Dude, I've sat in Spirit Air, and I've had the pilot come out mid flight

07:07

and rearrange the seating because someone was too fat and had to, like, Hey, we need to do a two for one trade. You need to get to the left side of the plane, and then two of y'all need to move to the right. We need better balance. Like, that's I've literally unless you've done that, You don't have that trillionaire Energy. Yeah. Dude, I've done that on pontoon boats, like, where you have, like, where you have people in the back, you're like, hey, you guys gotta switch seats.

and rearrange the seating because someone was too fat and had to, like, Hey, we need to do a two for one trade. You need to get to the left side of the plane, and then two of y'all need to move to the right. We need better balance. Like, that's I've literally unless you've done that, You don't have that trillionaire Energy. Yeah. Dude, I've done that on pontoon boats, like, where you have, like, where you have people in the back, you're like, hey, you guys gotta switch seats.

07:29

Those boats go to little sideways, but I've never done that on a plane. I didn't even think it was real. I thought the pilot was joking, and it wasn't a joke. They literally were like, we need to rebal

Those boats go to little sideways, but I've never done that on a plane. I didn't even think it was real. I thought the pilot was joking, and it wasn't a joke. They literally were like, we need to rebal

07:37

I was like, Jesus Christ.

I was like, Jesus Christ.

07:39

Let me tell you about one more interesting thing. Another rich guy thing. So you know who Grant Cartone is? Of course. I know grant met grant. So

Let me tell you about one more interesting thing. Another rich guy thing. So you know who Grant Cartone is? Of course. I know grant met grant. So

07:47

so I'm not gonna, like, even comment on if I like him or not, but I will. But I like him.

so I'm not gonna, like, even comment on if I like him or not, but I will. But I like him.

07:53

Okay. That's cool. I don't entirely dislike him. I don't dislike him. I don't really like I don't like everything he does and I like a lot of what he does.

Okay. That's cool. I don't entirely dislike him. I don't dislike him. I don't really like I don't like everything he does and I like a lot of what he does.

08:00

And but I kinda paid him as this guy that was kinda, like, in the internet marketing world, just selling, like, hawking like cheap books and cheap courses and a If you're so rich, why are you selling course. Right? Yeah. Yeah. Yeah. Yeah. A question I've asked myself many times also. Yes.

And but I kinda paid him as this guy that was kinda, like, in the internet marketing world, just selling, like, hawking like cheap books and cheap courses and a If you're so rich, why are you selling course. Right? Yeah. Yeah. Yeah. Yeah. A question I've asked myself many times also. Yes.

08:15

Speaking of. And it's, like, new course available July eleventh power riding sign up today. Go to maven dot com and sign up, baby.

Speaking of. And it's, like, new course available July eleventh power riding sign up today. Go to maven dot com and sign up, baby.

08:23

Market's dad and daddy needs a new course.

Market's dad and daddy needs a new course.

08:26

I was thinking about that. I'm like, Alright. If if this is this course guy and he has this, like, he's wearing all these nice suits. Like, is that legit? Is that real? And I was reading an article in the New York Times And and it was about, these Malibu homes and how, like, the these crazy rich guys are coming in and buying these homes. And Grant Cardone was one of the features. And they didn't feature him as Grant Cardone. They're like, another local buyer is motivational speaker and real estate entrepreneur, Grant Cardone, and it, you know, he was just like a guy there interviewing, not like this internet. And he recently bought a house in Malibu. I think it was for sixty million dollars. And he was like, I'm gonna spend another I forget tens of millions of dollars renovating it. And that's one of those things that when you see people with spend on their personal real estate, you know I mean, it's it's hard to fake that. And I'm just thinking, who would have thought that those things that he's selling would make that much wealth. Is that that's pretty that's pretty crazy, isn't it?

I was thinking about that. I'm like, Alright. If if this is this course guy and he has this, like, he's wearing all these nice suits. Like, is that legit? Is that real? And I was reading an article in the New York Times And and it was about, these Malibu homes and how, like, the these crazy rich guys are coming in and buying these homes. And Grant Cardone was one of the features. And they didn't feature him as Grant Cardone. They're like, another local buyer is motivational speaker and real estate entrepreneur, Grant Cardone, and it, you know, he was just like a guy there interviewing, not like this internet. And he recently bought a house in Malibu. I think it was for sixty million dollars. And he was like, I'm gonna spend another I forget tens of millions of dollars renovating it. And that's one of those things that when you see people with spend on their personal real estate, you know I mean, it's it's hard to fake that. And I'm just thinking, who would have thought that those things that he's selling would make that much wealth. Is that that's pretty that's pretty crazy, isn't it?

09:22

You know what's even crazier? So the one time I talked to Grant Cardone for an extended period of time, like, we had, like, I don't know, a forty minute conversation.

You know what's even crazier? So the one time I talked to Grant Cardone for an extended period of time, like, we had, like, I don't know, a forty minute conversation.

09:30

Twenty minutes of it was on why buying a house is so stupid and why he rents everything.

Twenty minutes of it was on why buying a house is so stupid and why he rents everything.

09:35

And he was going off, like, people were like, oh, your penthouse just rented that you're in. He said, yeah, bro, your house is not an asset. Why would I buy a house?

And he was going off, like, people were like, oh, your penthouse just rented that you're in. He said, yeah, bro, your house is not an asset. Why would I buy a house?

09:44

And he was like, I he's like, I buy real estate that pays me, brother. And he's like, you know,

And he was like, I he's like, I buy real estate that pays me, brother. And he's like, you know,

09:50

yeah, I rent this penthouse. I always rent I rent everything. I wanna be able to move. I wanna live in the place I like. And I take my money and I put it to work. You see that over there? That's my money working. And, you know, he because he's, like, he's, like, a big time showman. Right?

yeah, I rent this penthouse. I always rent I rent everything. I wanna be able to move. I wanna live in the place I like. And I take my money and I put it to work. You see that over there? That's my money working. And, you know, he because he's, like, he's, like, a big time showman. Right?

10:07

And so, what is it? Like, dollar bills, like digging holes? I don't think what's he pointing at. He's he's like, he's like, hold on, brother. I can't hear you. I got something in my ear. It's a voice tell it's asking me one question.

And so, what is it? Like, dollar bills, like digging holes? I don't think what's he pointing at. He's he's like, he's like, hold on, brother. I can't hear you. I got something in my ear. It's a voice tell it's asking me one question.

10:18

Who's got my money? And that's what I gotta ask every every morning. I wake up, and I look to the heavens, and I say, who's got my money.

Who's got my money? And that's what I gotta ask every every morning. I wake up, and I look to the heavens, and I say, who's got my money.

10:26

And then I go and I get that money from them. And I was like, woah.

And then I go and I get that money from them. And I was like, woah.

10:32

Incredible.

Incredible.

10:34

Wait. Where'd you where'd you hang out with him for forty five minutes? So he used to use Blab, the same product that where I met March Krelli, I'm it attracted a whole bunch of grifters, and Greg Cardone was there. And I was like, who's the I would go into all the rooms that had a big following. I was like, okay. This guy's driving a bunch growth and engagement, you're a power user. Who are you? And sure enough, like, you know, it was it was often, you know, people who are are, you know, somewhat controversial. That's who people like to watch livestream.

Wait. Where'd you where'd you hang out with him for forty five minutes? So he used to use Blab, the same product that where I met March Krelli, I'm it attracted a whole bunch of grifters, and Greg Cardone was there. And I was like, who's the I would go into all the rooms that had a big following. I was like, okay. This guy's driving a bunch growth and engagement, you're a power user. Who are you? And sure enough, like, you know, it was it was often, you know, people who are are, you know, somewhat controversial. That's who people like to watch livestream.

10:59

And so Grant would go on there and he would do his ten x meetups. And he would just see people come in. They would be,

And so Grant would go on there and he would do his ten x meetups. And he would just see people come in. They would be,

11:05

I gotta keep doing my impression. It was so if you haven't gone into this world, by the way,

I gotta keep doing my impression. It was so if you haven't gone into this world, by the way,

11:10

you need to spend three hours. And I need you to watch I love watching his videos.

you need to spend three hours. And I need you to watch I love watching his videos.

11:14

He's got great reviews.

He's got great reviews.

11:16

Watch his,

Watch his,

11:18

watch his community because you'll be like, wow. This is, like, the Kool Aid drinker. So they would come on. They'd be like, Grant,

watch his community because you'll be like, wow. This is, like, the Kool Aid drinker. So they would come on. They'd be like, Grant,

11:24

they put up the x. On uncle g. Uncle g. What's up, man? What's up, brother? And they'd be doing the ten x ten x. Alright. Thank you so much for all the content, man. I was I was broken homeless. I used to eat McDonald's wrappers instead of the food. And now, I just had I I got a Ruth Chris subscription membership.

they put up the x. On uncle g. Uncle g. What's up, man? What's up, brother? And they'd be doing the ten x ten x. Alright. Thank you so much for all the content, man. I was I was broken homeless. I used to eat McDonald's wrappers instead of the food. And now, I just had I I got a Ruth Chris subscription membership.

11:42

And I just wanna say thank you, and I had a question for you. Right? So they would do this. And then it'd be one after another of

And I just wanna say thank you, and I had a question for you. Right? So they would do this. And then it'd be one after another of

11:49

Grant, Grant, ten x, ten x, brother.

Grant, Grant, ten x, ten x, brother.

11:51

Just wanna thank you before I was thinking where the sky is the limit, and now the sky is the floor. Am I right? Hey, man brother. And then you know, like,

Just wanna thank you before I was thinking where the sky is the limit, and now the sky is the floor. Am I right? Hey, man brother. And then you know, like,

11:59

and so and so they were doing this stuff. And I was like, wow, these people are, like, really, like, they're this is these are the converted. Right? And they a lot of people really found value in this thing. Because this wasn't like a recorded testimonial. This is a live stream where random people are calling in, and it'd be very hard to, like, fake this, and they're we're in They're holding up the books. They're, like, they really liked his stuff. And I had never heard of this guy. He's, like, in the tech world, you don't you don't know who this character is. Right? Like, in your if you're in real estate, you know, If you're in the motivational self self help thing, you know, but he's not leaving, like, tie like, Ty Lopez crossed all boundaries. People like all knew who he was. Grant cardinals, like, not like that. That's the first thing you should watch. Second thing is he does these deal breakdowns

and so and so they were doing this stuff. And I was like, wow, these people are, like, really, like, they're this is these are the converted. Right? And they a lot of people really found value in this thing. Because this wasn't like a recorded testimonial. This is a live stream where random people are calling in, and it'd be very hard to, like, fake this, and they're we're in They're holding up the books. They're, like, they really liked his stuff. And I had never heard of this guy. He's, like, in the tech world, you don't you don't know who this character is. Right? Like, in your if you're in real estate, you know, If you're in the motivational self self help thing, you know, but he's not leaving, like, tie like, Ty Lopez crossed all boundaries. People like all knew who he was. Grant cardinals, like, not like that. That's the first thing you should watch. Second thing is he does these deal breakdowns

12:39

very interesting to watch. So he he's sitting at a at a table,

very interesting to watch. So he he's sitting at a at a table,

12:43

and it's like, you know, what's that guy, Ramsey? Dave Ramsey who, like, you call him and you're like, Dave, I I I make eighty thousand dollars a year and I got student debt. Like, what should I do? And he's like, save your money. And so people do that with Grant. They're like, hey, Grant. I got two hundred thousand dollars. I'm looking at a property. The address is thirty nine zero nine, you know, West Boisie Street in in Idaho, whatever. And then people and he'll go and he he basically googles it. He's got a whiteboard behind him. And he basically he's, like, talking to the guy. He's like, alright. So what are you putting down? Alright. What terms have they given you? And he basically, like, workshops the deal with them. He, like, kind of, like,

and it's like, you know, what's that guy, Ramsey? Dave Ramsey who, like, you call him and you're like, Dave, I I I make eighty thousand dollars a year and I got student debt. Like, what should I do? And he's like, save your money. And so people do that with Grant. They're like, hey, Grant. I got two hundred thousand dollars. I'm looking at a property. The address is thirty nine zero nine, you know, West Boisie Street in in Idaho, whatever. And then people and he'll go and he he basically googles it. He's got a whiteboard behind him. And he basically he's, like, talking to the guy. He's like, alright. So what are you putting down? Alright. What terms have they given you? And he basically, like, workshops the deal with them. He, like, kind of, like,

13:15

sort of like a speed version of underwriting the deal live. And I actually learned a bunch from it. Like, I'm sure somebody who's, like, you know, a real estate master is probably like, oh, this is all just, like, This is the Jim Kramer of, like, real estate here where he's saying things that make it sound smart, but he's actually not considering a x y z. But just from a, like,

sort of like a speed version of underwriting the deal live. And I actually learned a bunch from it. Like, I'm sure somebody who's, like, you know, a real estate master is probably like, oh, this is all just, like, This is the Jim Kramer of, like, real estate here where he's saying things that make it sound smart, but he's actually not considering a x y z. But just from a, like,

13:33

If you're a beginner in real estate, which I am, you will learn a bunch and you'll be entertained just in the style and he does things. So I like that. The last thing. He's like, it's like the he's he's got, like, pro wrestling vibes.

If you're a beginner in real estate, which I am, you will learn a bunch and you'll be entertained just in the style and he does things. So I like that. The last thing. He's like, it's like the he's he's got, like, pro wrestling vibes.

13:45

Yeah. Yeah. Exactly. And that's why I'm doing the frustrations because I'm, like, the why I said I like him I like him because he's entertaining. Like, I like him because I've learned some stuff, and I've been very entertained through the rest. Like, have you seen these videos on YouTube where he just does sales calls for an hour?

Yeah. Yeah. Exactly. And that's why I'm doing the frustrations because I'm, like, the why I said I like him I like him because he's entertaining. Like, I like him because I've learned some stuff, and I've been very entertained through the rest. Like, have you seen these videos on YouTube where he just does sales calls for an hour?

14:00

I have. I think I they're so good. I think they're fake. Yeah. It might be fake because he'll be like,

I have. I think I they're so good. I think they're fake. Yeah. It might be fake because he'll be like,

14:07

He's always pulling a rabbit out of a hat, and you're like, oh, dude.

He's always pulling a rabbit out of a hat, and you're like, oh, dude.

14:12

It's like a pickup artist. It's like, you watch their video, you're like, oh my god. You know, she was, she was, like, literally just she was run she was getting into her cab, but he said this one thing that she got out of the cab and started talking to him. Guy's amazing and you're like, wait a minute. Maybe he just, like, edited, like, three really good ones out of five hundred failures,

It's like a pickup artist. It's like, you watch their video, you're like, oh my god. You know, she was, she was, like, literally just she was run she was getting into her cab, but he said this one thing that she got out of the cab and started talking to him. Guy's amazing and you're like, wait a minute. Maybe he just, like, edited, like, three really good ones out of five hundred failures,

14:29

into this video. That's kind of what it feels like. But he's doing an hour of continuous sales calls. And so it might be scripted where the guy on the other line is like, yeah, I'll say yes. Just call me. Yeah. We'll we'll play we'll role play here. It's like the TV show pawn stars. You're telling me, like, Holy shit. In one day, you had a guy come in with, like, like, a civil war gun, a guy who had Napoleon's hat and another guy owns a picasso all in Las Vegas coming into a pawn shop. That's crazy.

into this video. That's kind of what it feels like. But he's doing an hour of continuous sales calls. And so it might be scripted where the guy on the other line is like, yeah, I'll say yes. Just call me. Yeah. We'll we'll play we'll role play here. It's like the TV show pawn stars. You're telling me, like, Holy shit. In one day, you had a guy come in with, like, like, a civil war gun, a guy who had Napoleon's hat and another guy owns a picasso all in Las Vegas coming into a pawn shop. That's crazy.

14:54

Yeah. It's like, dude, the undertaker was dead, and then he came back to life and won the match. It's like, yeah.

Yeah. It's like, dude, the undertaker was dead, and then he came back to life and won the match. It's like, yeah.

15:00

You're falling for a scripted drama. Right? Like, so it might be that. But nonetheless, these sales calls are very entertaining to listen to. And, like,

You're falling for a scripted drama. Right? Like, so it might be that. But nonetheless, these sales calls are very entertaining to listen to. And, like,

15:09

There it's obviously, like, very woeful Wall Street style, like,

There it's obviously, like, very woeful Wall Street style, like,

15:12

macho sales, but

macho sales, but

15:15

I like to see it because I've never seen anything like that. Like, first of all, I don't do phone sales. That's not, like, it's not even, like, in my life. Secondly,

I like to see it because I've never seen anything like that. Like, first of all, I don't do phone sales. That's not, like, it's not even, like, in my life. Secondly,

15:22

I don't know people who are as ridiculous as Grant Cardone and are willing to say things. This ridiculous as Grant Cardone. And third, like,

I don't know people who are as ridiculous as Grant Cardone and are willing to say things. This ridiculous as Grant Cardone. And third, like,

15:29

this is not a style of communication

this is not a style of communication

15:32

or salesmanship. I've I think you can read or study or into it. So it's just nice to, like, see it. So anyways, I've I've I've gone down these rabbit holes of Grant Cardone and I've come out the other side being like,

or salesmanship. I've I think you can read or study or into it. So it's just nice to, like, see it. So anyways, I've I've I've gone down these rabbit holes of Grant Cardone and I've come out the other side being like,

15:42

yeah, he is definitely self promoting, and he's making most of his money. It seems like on the, like, the brand and not the, like, meat and bones of his business.

yeah, he is definitely self promoting, and he's making most of his money. It seems like on the, like, the brand and not the, like, meat and bones of his business.

15:52

But,

But,

15:53

you know, respect. He hustles really hard. He's a good self promoter, and he

you know, respect. He hustles really hard. He's a good self promoter, and he

15:58

is smart and, like, you know, he does well. So, you know, I I I don't think that, you know, you're not learning from somebody who's a hack. Like, he's something I don't think he's a hack. I don't think it's a hack at I think maybe isn't that

is smart and, like, you know, he does well. So, you know, I I I don't think that, you know, you're not learning from somebody who's a hack. Like, he's something I don't think he's a hack. I don't think it's a hack at I think maybe isn't that

16:10

Well, I think that maybe I just don't always agree in his values, but I don't think he's lying. Right.

Well, I think that maybe I just don't always agree in his values, but I don't think he's lying. Right.

16:15

I think the the criticism would not be this guy's dumb or or lazy or anything like that. The criticism would be,

I think the the criticism would not be this guy's dumb or or lazy or anything like that. The criticism would be,

16:22

He's just selling you, you know, a bag of dreams, basically. And, like, you know, he makes his money on people who wanna be him and wanna be like him. And they're not really gonna be like him and he's sort of like, you know, promoting that dream. I I would say that that's probably true, but I think that's true of a lot of things in life. Like, that's true of Nike. Also, like, when I go buy Nike sneakers, you know, because Michael Jordan wore them. Do I really think Michael Jordan's a scumbag for you know, I'm not he's not me into thinking I can I could be like Mike, but, yeah, that is actually what the commercial literally says?

He's just selling you, you know, a bag of dreams, basically. And, like, you know, he makes his money on people who wanna be him and wanna be like him. And they're not really gonna be like him and he's sort of like, you know, promoting that dream. I I would say that that's probably true, but I think that's true of a lot of things in life. Like, that's true of Nike. Also, like, when I go buy Nike sneakers, you know, because Michael Jordan wore them. Do I really think Michael Jordan's a scumbag for you know, I'm not he's not me into thinking I can I could be like Mike, but, yeah, that is actually what the commercial literally says?

16:53

Dude, I'm, I'm working on this new thing, and I wanna tell you two things about it. I'm working on this new business, and I'm, like, I'm still, like, m v p ing it out and making sure it's legit. And I I

Dude, I'm, I'm working on this new thing, and I wanna tell you two things about it. I'm working on this new business, and I'm, like, I'm still, like, m v p ing it out and making sure it's legit. And I I

17:03

I've got six figures in revenue now, six figures of cash in the bank.

I've got six figures in revenue now, six figures of cash in the bank.

17:09

And

And

17:09

it was all from phones.

it was all from phones.

17:11

I am calling,

I am calling,

17:13

calling constantly. No website,

calling constantly. No website,

17:15

a type form,

a type form,

17:17

and calling them, and then setting a stripe link. So what's if what are you doing that's effective on the call? Give me the give me the strategy of the call,

and calling them, and then setting a stripe link. So what's if what are you doing that's effective on the call? Give me the give me the strategy of the call,

17:25

without sharing what you don't wanna share. I'm not in I'm not really selling. So, basically, the thing that I'm I'm making like a community for a particular company. Salesman claim. I'm not

without sharing what you don't wanna share. I'm not in I'm not really selling. So, basically, the thing that I'm I'm making like a community for a particular company. Salesman claim. I'm not

17:34

gonna sell you anything.

gonna sell you anything.

17:37

Well, because because here's here's the thing. No offense, but of sales. So the the the place where the business is

Well, because because here's here's the thing. No offense, but of sales. So the the the place where the business is

17:45

right now, which is, like, I only want, like, let's say, fifty people to join right now. I don't want a lot of people to join because I wanna make sure that it's, like, legit and good and also because it's an exclusive, like, private paid community, I need to make sure that, like, each person actually can provide value for one another. So I let anyone in. I can only let in the type of person who likes to really fit. Yeah. Feel more value as they came in.

right now, which is, like, I only want, like, let's say, fifty people to join right now. I don't want a lot of people to join because I wanna make sure that it's, like, legit and good and also because it's an exclusive, like, private paid community, I need to make sure that, like, each person actually can provide value for one another. So I let anyone in. I can only let in the type of person who likes to really fit. Yeah. Feel more value as they came in.

18:06

In a way, I'm like, no. Like, I'm I really, like, I I don't know if I have space for you. I don't know if we can make this work.

In a way, I'm like, no. Like, I'm I really, like, I I don't know if I have space for you. I don't know if we can make this work.

18:12

But we we may be. And that's why I'm here to interview to see if this will be a good fit for you. And,

But we we may be. And that's why I'm here to interview to see if this will be a good fit for you. And,

18:17

that's basically what I'm doing. It's like, I also You're using the bullshit line, but this time it's not actually bullshit. It's real this time.

that's basically what I'm doing. It's like, I also You're using the bullshit line, but this time it's not actually bullshit. It's real this time.

18:27

I I I yeah. I guess that's true, but, like, I don't know how to explain it. It is true. Like, we we only have a certain I can only make it truly work for a few amount of people. Otherwise, it sucks. And so remember how we interviewed the chief folks, she said that they had sixty thousand people apply, but they only have, like, ten or fifteen thousand members. So I kinda believe it.

I I I yeah. I guess that's true, but, like, I don't know how to explain it. It is true. Like, we we only have a certain I can only make it truly work for a few amount of people. Otherwise, it sucks. And so remember how we interviewed the chief folks, she said that they had sixty thousand people apply, but they only have, like, ten or fifteen thousand members. So I kinda believe it.

18:46

But anyway, I'm working on it. And I and I went to this I'm starting it with, my friend Joe, and we did something interesting the other day. And when I had started companies in the past, I did I partnered with the wrong people, not every time, but sometimes And I'm and the mistake that I'm trying to not make this time is basically making sure I partner with the right folks. When we did this by the thing You're saying partner, like, business partner, not, like, internal partnership. You're you're talking about, like, your co founder type of thing. Business partner, like someone who you give a substantial amount of equity to,

But anyway, I'm working on it. And I and I went to this I'm starting it with, my friend Joe, and we did something interesting the other day. And when I had started companies in the past, I did I partnered with the wrong people, not every time, but sometimes And I'm and the mistake that I'm trying to not make this time is basically making sure I partner with the right folks. When we did this by the thing You're saying partner, like, business partner, not, like, internal partnership. You're you're talking about, like, your co founder type of thing. Business partner, like someone who you give a substantial amount of equity to,

19:16

which is very similar to a marriage. And I I actually did this in my marriage, but I've never done this in a business partner. But we basically, like, said, like, hey, like, separately,

which is very similar to a marriage. And I I actually did this in my marriage, but I've never done this in a business partner. But we basically, like, said, like, hey, like, separately,

19:23

write down three things. Write down what, like, what does success look like to you in ten years? What are you willing to give up in order to achieve that?

write down three things. Write down what, like, what does success look like to you in ten years? What are you willing to give up in order to achieve that?

19:32

And,

And,

19:33

like, just your day to day, like, what what do you value and how do you wanna get there?

like, just your day to day, like, what what do you value and how do you wanna get there?

19:38

And so we each wrote that down and we came together and we're like, alright. Here's all the things that are important to me. Let's look at what what's important to you. Oh, wow. They actually align really nicely. This thing doesn't align. Is that a game breaker for you? Then we and then there was another thing that we went through scenarios. We're like, let's say you're Lance Armstrong.

And so we each wrote that down and we came together and we're like, alright. Here's all the things that are important to me. Let's look at what what's important to you. Oh, wow. They actually align really nicely. This thing doesn't align. Is that a game breaker for you? Then we and then there was another thing that we went through scenarios. We're like, let's say you're Lance Armstrong.

19:54

It's nineteen ninety nine. You know that everyone's cheating.

It's nineteen ninety nine. You know that everyone's cheating.

19:58

And you have to cheat if you wanna win.

And you have to cheat if you wanna win.

20:01

What are you gonna do? Right. Like, how how do you wanna play? Like, what do you wanna play? And there's no a wrong answer, but it's just like, let's just see how our values align in different scenarios. And so, anyway, we've been doing this thing where we're like, trying to figure out why won't this partnership work? Let's get all that out of the way at first. And it has been awesome. More people should do this. Have you ever done this? I have actually done that, which is so funny you say this. We did something so similar. We we sort of stumbled upon it organically in our first business because

What are you gonna do? Right. Like, how how do you wanna play? Like, what do you wanna play? And there's no a wrong answer, but it's just like, let's just see how our values align in different scenarios. And so, anyway, we've been doing this thing where we're like, trying to figure out why won't this partnership work? Let's get all that out of the way at first. And it has been awesome. More people should do this. Have you ever done this? I have actually done that, which is so funny you say this. We did something so similar. We we sort of stumbled upon it organically in our first business because

20:30

The first business I ever created was that sushi business. And,

The first business I ever created was that sushi business. And,

20:33

the idea was to create, like, a chipotle like restaurant chain for sushi. And so we're going about it. And we've been at this at this point, we've been doing it for, I don't know, six to nine months, something like that. So we're not like it's not like the it's not like day one. We've already already committed We already have the equity splits, and we're all best friends. We've known each other for four years. So, like, surely, we know everything about each other. Right?

the idea was to create, like, a chipotle like restaurant chain for sushi. And so we're going about it. And we've been at this at this point, we've been doing it for, I don't know, six to nine months, something like that. So we're not like it's not like the it's not like day one. We've already already committed We already have the equity splits, and we're all best friends. We've known each other for four years. So, like, surely, we know everything about each other. Right?

20:53

And

And

20:54

a smarter business person kind of like a mentor type dude was like, at this time, we were really big on mentors. He was like, oh,

a smarter business person kind of like a mentor type dude was like, at this time, we were really big on mentors. He was like, oh,

21:01

He was like, you know,

He was like, you know,

21:04

how aligned are you guys? He's like, if I so it was the guy we wanted to partner with the chef. He was like, He he flew each of us out one by one to LA and hung out with us, and he told us he was like, yeah, I feel like all of you guys say the same words, but they mean different things. I was like, what do you mean? He goes, like, you all be like, you know, oh, man, this what really matters is that we do this, like,

how aligned are you guys? He's like, if I so it was the guy we wanted to partner with the chef. He was like, He he flew each of us out one by one to LA and hung out with us, and he told us he was like, yeah, I feel like all of you guys say the same words, but they mean different things. I was like, what do you mean? He goes, like, you all be like, you know, oh, man, this what really matters is that we do this, like,

21:24

the right way. He's like, but I think you all have a different definition of the right way. Or, like, We want, yeah, we all want this to be a success. I I think if I asked you what do you mean by success, like, put a number, put a time frame around it. Like, I bet you it's all different. And so we came home. We he told he gave us a feedback, and we did it. We did the same exercise. We go. I I created a list of questions. We all went sat in our corner of the room silently. And we wrote our answers, and then we came and we compared. And Jesus, they were so different. Me and one guy were, like, pretty aligned. And the third guy And we all thought we were all totally aligned. The third guy, his was, like, way different. And the biggest differences were, like, time scale. Like, how long do you How long do you expect to work on this before we see any, like, any, like, tangible success? What are your expectations on that? And then what would be a win for you? And it was like, one guy was like, oh, man, like, if I could be making six figures and, like, you know, and, you know, I'll do this forever. And then I was like, oh, dude. I wanna, like, I wanna make ten million dollars in, you know, three years. And the other guy was, like, somewhere in the middle. And then we were, like, oh, wow. Like, we all have a, like, you would be happy with one path, and I would be completely unhappy if that same thing. We both are and if we didn't talk about it, our definition of success would have been very different. And the same thing with values of, like, what, for one for two of us, it was super important. Like, look, I don't know if this business is gonna work or not.

the right way. He's like, but I think you all have a different definition of the right way. Or, like, We want, yeah, we all want this to be a success. I I think if I asked you what do you mean by success, like, put a number, put a time frame around it. Like, I bet you it's all different. And so we came home. We he told he gave us a feedback, and we did it. We did the same exercise. We go. I I created a list of questions. We all went sat in our corner of the room silently. And we wrote our answers, and then we came and we compared. And Jesus, they were so different. Me and one guy were, like, pretty aligned. And the third guy And we all thought we were all totally aligned. The third guy, his was, like, way different. And the biggest differences were, like, time scale. Like, how long do you How long do you expect to work on this before we see any, like, any, like, tangible success? What are your expectations on that? And then what would be a win for you? And it was like, one guy was like, oh, man, like, if I could be making six figures and, like, you know, and, you know, I'll do this forever. And then I was like, oh, dude. I wanna, like, I wanna make ten million dollars in, you know, three years. And the other guy was, like, somewhere in the middle. And then we were, like, oh, wow. Like, we all have a, like, you would be happy with one path, and I would be completely unhappy if that same thing. We both are and if we didn't talk about it, our definition of success would have been very different. And the same thing with values of, like, what, for one for two of us, it was super important. Like, look, I don't know if this business is gonna work or not.

22:41

I wanna do it our way. Like, the thing that's makes this fun for me, like, there's a lot of shitty components to doing this business. The part that makes me, like, wanna wake up and do it every day is that I feel like we're putting our own stamp on this. And for the other guy, he's like, yeah, that's cool, but, like, I don't really care about that. And we were like, oh, shoot. It's important to know how important it is because did it work? Spend a bunch of energy doing it. Yeah. Well, it was clarifying. Like, we were sort of a team member returning.

I wanna do it our way. Like, the thing that's makes this fun for me, like, there's a lot of shitty components to doing this business. The part that makes me, like, wanna wake up and do it every day is that I feel like we're putting our own stamp on this. And for the other guy, he's like, yeah, that's cool, but, like, I don't really care about that. And we were like, oh, shoot. It's important to know how important it is because did it work? Spend a bunch of energy doing it. Yeah. Well, it was clarifying. Like, we were sort of a team member returning.

23:05

The partner's yeah. Well, that's why I'm saying you gotta do this early on because in a way, a business partnership is actually

The partner's yeah. Well, that's why I'm saying you gotta do this early on because in a way, a business partnership is actually

23:11

more of a commitment commitment than a marriage because with the marriage, you can just, like, end it and be over with a business, screwing up your cap table and someone owning a portion of your biz I mean, that could be

more of a commitment commitment than a marriage because with the marriage, you can just, like, end it and be over with a business, screwing up your cap table and someone owning a portion of your biz I mean, that could be

23:22

it it's just a it's just kind of an irreversible decision. And the only way that you reverse it is by spending a lot a lot a lot a lot a lot of money.

it it's just a it's just kind of an irreversible decision. And the only way that you reverse it is by spending a lot a lot a lot a lot a lot of money.

23:30

Yeah. Like, what what we did what was lucky for us was that We were all twenty one years old. So we were all like a blank slate. It's like, dude, I don't know. This was just my first thought. I'm not, like, married to this to this belief system. You know, like, So it was very few things that we were like, no. I am certain and I'm stubborn on that point. Now in my life, if I said something, if I if I may if I answered ten questions,

Yeah. Like, what what we did what was lucky for us was that We were all twenty one years old. So we were all like a blank slate. It's like, dude, I don't know. This was just my first thought. I'm not, like, married to this to this belief system. You know, like, So it was very few things that we were like, no. I am certain and I'm stubborn on that point. Now in my life, if I said something, if I if I may if I answered ten questions,

23:52

eight out of the ten would be things. I'm like, no. I I stand by that. Like, that's really that is what I've thought this through, and that's what I believe.

eight out of the ten would be things. I'm like, no. I I stand by that. Like, that's really that is what I've thought this through, and that's what I believe.

23:59

Back then it was like, I don't know. I hadn't really thought about it, but if you had now you're asking me to articulate it, so I'll just say these things. So what happened in our thing was

Back then it was like, I don't know. I hadn't really thought about it, but if you had now you're asking me to articulate it, so I'll just say these things. So what happened in our thing was

24:07

we kind of we would all hear each other's answers, and then we would be like, oh, I like that. That's right. Let's all agree to align on that. And we were like, yeah. Yeah. Like, sure. That sounds better. I don't know what the fuck I was thinking. It was that wasn't I'm not married to that. And so he worked for us because he got us to, like, get to a right answer versus who's right. You know what I mean?

we kind of we would all hear each other's answers, and then we would be like, oh, I like that. That's right. Let's all agree to align on that. And we were like, yeah. Yeah. Like, sure. That sounds better. I don't know what the fuck I was thinking. It was that wasn't I'm not married to that. And so he worked for us because he got us to, like, get to a right answer versus who's right. You know what I mean?

24:25

Yeah. This exercise that I've been doing, with Joe. We should we should publish this by the way because, you know, we we I think we talked about this one time. It was, like, some New York Times article that was, like, seventeen questions you should ask your future spouse or something like that, like, before Dude, it was, like, it was, like, twenty seven questions to ask on the first date. And, like, as a single guy who just wanted to, like, meet girls. I was like, oh, I'm just gonna ask or it was like twenty seven questions to, like, make someone fall in love with you or something like that. And it was, like, for, like, relationships. And I was, Oh, I'm asking every woman out this, like, this is the first day question. This is the first hour, first day question.

Yeah. This exercise that I've been doing, with Joe. We should we should publish this by the way because, you know, we we I think we talked about this one time. It was, like, some New York Times article that was, like, seventeen questions you should ask your future spouse or something like that, like, before Dude, it was, like, it was, like, twenty seven questions to ask on the first date. And, like, as a single guy who just wanted to, like, meet girls. I was like, oh, I'm just gonna ask or it was like twenty seven questions to, like, make someone fall in love with you or something like that. And it was, like, for, like, relationships. And I was, Oh, I'm asking every woman out this, like, this is the first day question. This is the first hour, first day question.

24:59

And I remember doing it, like, three times. I'm like, fuckers at them New York Times. They didn't know what the hell they're talking about. None of these people like me.

And I remember doing it, like, three times. I'm like, fuckers at them New York Times. They didn't know what the hell they're talking about. None of these people like me.

25:06

Okay. Yeah. Very bad. I misremember it. So we should but I do think it would be useful. Whatever you and Joe just did, because I did this, like, that enough ten, twelve years ago now.

Okay. Yeah. Very bad. I misremember it. So we should but I do think it would be useful. Whatever you and Joe just did, because I did this, like, that enough ten, twelve years ago now.

25:14

I think you did it just, like, last month. So you should definitely, like, compile these so that more people can can do this. Because it'll save

I think you did it just, like, last month. So you should definitely, like, compile these so that more people can can do this. Because it'll save

25:22

it'll straight up save people years of pain in their life if they, like, can identify some of these things upfront versus just rushing in to the cofounding. Yeah. I mean, I

it'll straight up save people years of pain in their life if they, like, can identify some of these things upfront versus just rushing in to the cofounding. Yeah. I mean, I

25:30

I I like, it was like, alright. Here's what I want just in my personal life. And then I put like a net worth.

I I like, it was like, alright. Here's what I want just in my personal life. And then I put like a net worth.

25:36

I said I want I wanna have a seat at the big boys table, and I want people to think that I know what I'm talking about when it comes to business. I wanna freedom. I wanna be able to live in different cities with my family. I wanna be present in my children's lives. I wanna own a bunch of real estate. I wanna have fun and adventure. And I wanna work, like, really hard for three or four weeks. Or for,

I said I want I wanna have a seat at the big boys table, and I want people to think that I know what I'm talking about when it comes to business. I wanna freedom. I wanna be able to live in different cities with my family. I wanna be present in my children's lives. I wanna own a bunch of real estate. I wanna have fun and adventure. And I wanna work, like, really hard for three or four weeks. Or for,

25:52

six or seven months, and then I wanna chill for, like, three months.

six or seven months, and then I wanna chill for, like, three months.

25:55

And then it was, like, alright. And,

And then it was, like, alright. And,

25:57

ways I wanna get there is I wanna build particular business. I don't wanna boss. I don't wanna have any meetings. I'm gonna have few if any employees reporting to me.

ways I wanna get there is I wanna build particular business. I don't wanna boss. I don't wanna have any meetings. I'm gonna have few if any employees reporting to me.

26:05

And then it was

And then it was

26:07

the ways in which I'm gonna approach this particular business, I wanna be incredibly aggressive about it. I wanna treat it like a job, so we're working forty hours a week on it. I wanna have close to no standing meetings few

the ways in which I'm gonna approach this particular business, I wanna be incredibly aggressive about it. I wanna treat it like a job, so we're working forty hours a week on it. I wanna have close to no standing meetings few

26:17

employees,

employees,

26:20

and basically that's it. Yeah. Oh, in in a revenue target of a hundred million dollars in five I don't care if we

and basically that's it. Yeah. Oh, in in a revenue target of a hundred million dollars in five I don't care if we

26:27

actually hit that, but I want that to be the target. And then he, like, answered similarly on a lot of those. It's like, alright. There's, like, some alignment here.

actually hit that, but I want that to be the target. And then he, like, answered similarly on a lot of those. It's like, alright. There's, like, some alignment here.

26:33

Nice. Nice. Okay. I like that. And,

Nice. Nice. Okay. I like that. And,

26:36

yeah. Okay. I think, yeah, I think you should, I think you should publish some of those things. And also the Lance Armstrong things. I think those are If if nothing else, like, it doesn't it doesn't really matter, but it's, like, at least knowing how the other person is wired and being like, am I okay with this? Am I okay with the weird psychology

yeah. Okay. I think, yeah, I think you should, I think you should publish some of those things. And also the Lance Armstrong things. I think those are If if nothing else, like, it doesn't it doesn't really matter, but it's, like, at least knowing how the other person is wired and being like, am I okay with this? Am I okay with the weird psychology

26:52

of this person.

of this person.

26:53

I think it's not so much that do all of our answers match just like in a marriage? It's not do we do we think the same way about everything it's like, do we think the same way about the really important things?

I think it's not so much that do all of our answers match just like in a marriage? It's not do we do we think the same way about everything it's like, do we think the same way about the really important things?

27:04

Alright. So what did you say? Would you would you if you're in the land situation, what do you do? I for sure cheat you basically have two options. You either exit the sport

Alright. So what did you say? Would you would you if you're in the land situation, what do you do? I for sure cheat you basically have two options. You either exit the sport

27:12

or you cheat. Right? Like, it's not even cheating at that point. When everybody is doing it, it's just the new normal. Right? Like, there's not It it'd be one thing if it's, like, is if one person's cheating and they're winning and everybody else is clean, would you would you cheat to to try to win or would you stay clean?

or you cheat. Right? Like, it's not even cheating at that point. When everybody is doing it, it's just the new normal. Right? Like, there's not It it'd be one thing if it's, like, is if one person's cheating and they're winning and everybody else is clean, would you would you cheat to to try to win or would you stay clean?

27:27

It was it, like, My belief is that all these Olympic sports, plus pretty much all professional sports are full of

It was it, like, My belief is that all these Olympic sports, plus pretty much all professional sports are full of

27:34

PDs. And,

PDs. And,

27:36

Like, you know, it's just a it's just a naiveness test whether you believe that people are clean or not. It's, like, in the same way it's, like, I'm like, what percentage of NBA players do you think cheat on their wife? It's like,

Like, you know, it's just a it's just a naiveness test whether you believe that people are clean or not. It's, like, in the same way it's, like, I'm like, what percentage of NBA players do you think cheat on their wife? It's like,

27:49

like, you know,

like, you know,

27:51

I don't know, but

I don't know, but

27:52

yeah. The answer is yes, not a not a number.

yeah. The answer is yes, not a not a number.

27:55

And so,

And so,

27:56

like, there might be one outlier

like, there might be one outlier

27:58

And, like, cool, you know, credit to that person for for being the the the, you know, the the the outlier, the AC Green of this, but but I think

And, like, cool, you know, credit to that person for for being the the the, you know, the the the outlier, the AC Green of this, but but I think

28:06

Same thing with cheating. So, yeah, that one's the easy one for me.

Same thing with cheating. So, yeah, that one's the easy one for me.

28:13

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

28:16

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. HubSpot,

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. Think I love our new CRM. Our software is the best. HubSpot,

28:26

grow better.

grow better.

28:28

Dude, you wanna you've got submit you wanna, like, quickly go through some of your topics, or do you wanna,

Dude, you wanna you've got submit you wanna, like, quickly go through some of your topics, or do you wanna,

28:33

talk about a company that I had listed that what do you wanna do? Let's do one of yours, and then we'll be one of mine. We'll finish up. Alright. Have you heard of this company called N2 Publishing? No. What do they do? The reason I like this story is because

talk about a company that I had listed that what do you wanna do? Let's do one of yours, and then we'll be one of mine. We'll finish up. Alright. Have you heard of this company called N2 Publishing? No. What do they do? The reason I like this story is because

28:47

They're succeeding wonderfully in a place that everyone thought that it was impossible to succeed.

They're succeeding wonderfully in a place that everyone thought that it was impossible to succeed.

28:52

So it's called N2 Publishing. They just rebranded it like last week to Stroll. And it's basically neighborhood

So it's called N2 Publishing. They just rebranded it like last week to Stroll. And it's basically neighborhood

28:59

magazines.

magazines.

28:59

So magazines and like upscale neighborhoods, and I'm almost positive they have like eight hundred of these. Or six hundred fifty of them, but they're all print. So it's like in your in in, like, Danville or in, like, the nice suburb. I don't even know what the, like, the very specific neighborhood you're in, what it'd be called. I don't live there, but Blackhawk is, like, are you in black? No. No. But Blackhawk's example of a nice neighborhood at Danville.

So magazines and like upscale neighborhoods, and I'm almost positive they have like eight hundred of these. Or six hundred fifty of them, but they're all print. So it's like in your in in, like, Danville or in, like, the nice suburb. I don't even know what the, like, the very specific neighborhood you're in, what it'd be called. I don't live there, but Blackhawk is, like, are you in black? No. No. But Blackhawk's example of a nice neighborhood at Danville.

29:22

So what they do is they send you a magazine, like, once a month. And it's just a magazine. It's like a bulletin. It's like a it's like a newsletter. I don't know what you wanna call it. But it's literally physically a magazine.

So what they do is they send you a magazine, like, once a month. And it's just a magazine. It's like a bulletin. It's like a it's like a newsletter. I don't know what you wanna call it. But it's literally physically a magazine.

29:32

And the company has like two hundred fifty employees. Most all the employees

And the company has like two hundred fifty employees. Most all the employees

29:36

are ad salespeople,

are ad salespeople,

29:38

and they hire someone and not exactly hire, they fran is a franchise. So someone who lives in Blackhawk

and they hire someone and not exactly hire, they fran is a franchise. So someone who lives in Blackhawk

29:44

pays like five or ten grand to become the official publisher of that area and that person has to gather a couple stories every single month. But, like, the stories really are, like,

pays like five or ten grand to become the official publisher of that area and that person has to gather a couple stories every single month. But, like, the stories really are, like,

29:54

they're not that good, but it's just, like, people there's this old, like,

they're not that good, but it's just, like, people there's this old, like,

29:58

idea with local publishing. We're like, dude, people don't care about the writing. They literally just wanna see people they know and their friends and places they know in a newspaper, and you could just list all their names and they would like that. And that's kind of what they do.

idea with local publishing. We're like, dude, people don't care about the writing. They literally just wanna see people they know and their friends and places they know in a newspaper, and you could just list all their names and they would like that. And that's kind of what they do.

30:10

And it's just like a magazine every month and it says, here's what's going on. Like,

And it's just like a magazine every month and it says, here's what's going on. Like,

30:15

you know, the local high school had their graduation and, like, people went to Stanford.

you know, the local high school had their graduation and, like, people went to Stanford.

30:20

Like this new restaurant opened, and then the guy is a Greek immigrant, and he's bringing some of his Greek, like, taste to the area and, like, the Fed is amazing. I'm, like, that it just, like, goes something to think. So anyway, it's a bootstrap business. It's been around for, like, eighteen years. They announced that they're doing, like, a hundred and fifty million dollars a year in revenue, and they've been profitable every single year. And they don't have a website So, like, or they the HQ has a website, but each individual magazine, there's no website. It's one hundred percent done through through paper.

Like this new restaurant opened, and then the guy is a Greek immigrant, and he's bringing some of his Greek, like, taste to the area and, like, the Fed is amazing. I'm, like, that it just, like, goes something to think. So anyway, it's a bootstrap business. It's been around for, like, eighteen years. They announced that they're doing, like, a hundred and fifty million dollars a year in revenue, and they've been profitable every single year. And they don't have a website So, like, or they the HQ has a website, but each individual magazine, there's no website. It's one hundred percent done through through paper.

30:51

And everything that they're doing

And everything that they're doing

30:53

is something that you would say, like, it it it it can't be done. And it's kinda killing it. It's kind of it's kind of a major business. Isn't that why? So so how did you get these numbers? Did they? Is it something public that, like, do they have all their numbers?

is something that you would say, like, it it it it can't be done. And it's kinda killing it. It's kind of it's kind of a major business. Isn't that why? So so how did you get these numbers? Did they? Is it something public that, like, do they have all their numbers?

31:07

Yeah. So if you Google Stroll

Yeah. So if you Google Stroll

31:10

axios,

axios,

31:11

they just did a big,

they just did a big,

31:12

announcement on axios last week. Where the founder and the CEO kinda get he gave the revenue. He said we'd do a hundred and thirty million dollars in revenue. We have eighteen thousand plus advertisers.

announcement on axios last week. Where the founder and the CEO kinda get he gave the revenue. He said we'd do a hundred and thirty million dollars in revenue. We have eighteen thousand plus advertisers.

31:24

We've been profitable every single year. We expect rev revenue to double every four years. That was an, I believe an exact quote and we're just expanding to all these cities and we changed our name from n two to Stroll.

We've been profitable every single year. We expect rev revenue to double every four years. That was an, I believe an exact quote and we're just expanding to all these cities and we changed our name from n two to Stroll.

31:39

It's kind of a really fascinating story. Yeah. I guess if it's doubling every five years, that means it's growing what, like, ten

It's kind of a really fascinating story. Yeah. I guess if it's doubling every five years, that means it's growing what, like, ten

31:46

ten or fifteen percent a year. So it's not like killing it, but it's doing pretty good. Yeah. That's yeah. Fourteen percent a year. Wow. This is,

ten or fifteen percent a year. So it's not like killing it, but it's doing pretty good. Yeah. That's yeah. Fourteen percent a year. Wow. This is,

31:53

I mean, you've done it again? A Sampar special.

I mean, you've done it again? A Sampar special.

31:56

Like, how do you find these businesses? This is amazing.

Like, how do you find these businesses? This is amazing.

32:00

It's pretty wild. No. Literally. It's a real question. How did you find this business?

It's pretty wild. No. Literally. It's a real question. How did you find this business?

32:07

I just read, like,

I just read, like,

32:08

there's this blog. I read called Flash and flames. There's this blog I read called Flash and flames. So if you Google Flash and flames, it's just some guy named Colin in England who just writes about cool b to b,

there's this blog. I read called Flash and flames. There's this blog I read called Flash and flames. So if you Google Flash and flames, it's just some guy named Colin in England who just writes about cool b to b,

32:18

media companies.

media companies.

32:19

And I just I read, like, loads of trade publications. So like trade publications that has, like, literally

And I just I read, like, loads of trade publications. So like trade publications that has, like, literally

32:25

five hundred website visits a day.

five hundred website visits a day.

32:29

Like, just the the most niche stuff I read. And if you Google if you, dude, Google it,

Like, just the the most niche stuff I read. And if you Google if you, dude, Google it,

32:34

It's hard to even find their website. The only way you find it is you type the CEO's name as Duane Hickson. And so you you have to type in like n two because there's like ten or twenty companies called n two. Right. N two and then Duane Hickson, and that's how I found it. And when I did a little research on him, I think they're, it's heavily rooted in Christian stuff because they're

It's hard to even find their website. The only way you find it is you type the CEO's name as Duane Hickson. And so you you have to type in like n two because there's like ten or twenty companies called n two. Right. N two and then Duane Hickson, and that's how I found it. And when I did a little research on him, I think they're, it's heavily rooted in Christian stuff because they're

32:52

their mission is, like, to, like, to bring, like, to create jobs and value people and to bring glory to god. And we're just so happen to be doing it through, like, creating this, like, newspaper thing.

their mission is, like, to, like, to bring, like, to create jobs and value people and to bring glory to god. And we're just so happen to be doing it through, like, creating this, like, newspaper thing.

33:02

We're in the portal. Is that our podcast mission or the stairs?

We're in the portal. Is that our podcast mission or the stairs?

33:07

Both.

Both.

33:09

So anyway,

So anyway,

33:10

like, it it just kind of an interesting guy outside of our world,

like, it it just kind of an interesting guy outside of our world,

33:14

really fascinating. This is great. I wonder how many more of these there are. Like, I could imagine somebody doing

really fascinating. This is great. I wonder how many more of these there are. Like, I could imagine somebody doing

33:20

freaking doctor's office daily or doctor's office monthly or whatever. Doctor's office magazine, and you just go to every doctor's office and you're, like, Hey, here's, you know, this awesome magazine for whatever, for doctors who run their practices.

freaking doctor's office daily or doctor's office monthly or whatever. Doctor's office magazine, and you just go to every doctor's office and you're, like, Hey, here's, you know, this awesome magazine for whatever, for doctors who run their practices.

33:33

And you just if you eat the cost of the print,

And you just if you eat the cost of the print,

33:36

Then you're like, you could basically go to advertisers and, you know, pharmaceutical companies and be like, hey. Yeah. We have fifteen thousand doctors offices that read in subscribe to our thing.

Then you're like, you could basically go to advertisers and, you know, pharmaceutical companies and be like, hey. Yeah. We have fifteen thousand doctors offices that read in subscribe to our thing.

33:47

And, you know, you should advertise. But here's the thing, like,

And, you know, you should advertise. But here's the thing, like,

33:50

selling local ads, so they're selling, like, the the advertisers

selling local ads, so they're selling, like, the the advertisers

33:53

Advertisers are like local dentists, local realtors.

Advertisers are like local dentists, local realtors.

33:57

Selling ads to those types of people is really hard because you're selling like five hundred dollar ads. That's a hard business. You just to be like smile and dial. You know, you gotta do it constantly. So, like, maybe they threw that whole god stick in there because they're like, but you're doing it for the will of god. Therefore, you have to be, like,

Selling ads to those types of people is really hard because you're selling like five hundred dollar ads. That's a hard business. You just to be like smile and dial. You know, you gotta do it constantly. So, like, maybe they threw that whole god stick in there because they're like, but you're doing it for the will of god. Therefore, you have to be, like,

34:13

that only way that you can motivate someone in order to, like, be able to vote all day selling,

that only way that you can motivate someone in order to, like, be able to vote all day selling,

34:17

a five hundred dollar ad to Kathy in Scottsdale, Arizona about coming to her open house. Right. Right.

a five hundred dollar ad to Kathy in Scottsdale, Arizona about coming to her open house. Right. Right.

34:24

That's a hard sell. That's a grind.

That's a hard sell. That's a grind.

34:26

That's a grind. Ben did it for two years. He probably wouldn't wanna do it for three or four more years. It's a hard job.

That's a grind. Ben did it for two years. He probably wouldn't wanna do it for three or four more years. It's a hard job.

34:33

But but what I'm saying is if you did this for other,

But but what I'm saying is if you did this for other,

34:36

just say other, like, subgroups, right? So, like, Docsoft, you wouldn't then need to advertise locally because you could advertise

just say other, like, subgroups, right? So, like, Docsoft, you wouldn't then need to advertise locally because you could advertise

34:42

like, to all the companies that sell to medical professionals. Or, like, if I created, you know, e com, you know, Shopify

like, to all the companies that sell to medical professionals. Or, like, if I created, you know, e com, you know, Shopify

34:49

Mag,

Mag,

34:49

Right? And I sell I send this to every Shopify owner's home, and I'm just putting out, like, awesome case studies about e commerce and they're just cool, like, stories of brands or whatever. In it, I just go tell Klaviyo

Right? And I sell I send this to every Shopify owner's home, and I'm just putting out, like, awesome case studies about e commerce and they're just cool, like, stories of brands or whatever. In it, I just go tell Klaviyo

35:01

and postscript

and postscript

35:03

and, like, every e commerce company, every company that sells to e com stores, like every Shopify app, I'm like, yeah, you should advertise in this thing. We have, like, you know, pretty, like, pretty, like, hyper targeted distribution.

and, like, every e commerce company, every company that sells to e com stores, like every Shopify app, I'm like, yeah, you should advertise in this thing. We have, like, you know, pretty, like, pretty, like, hyper targeted distribution.

35:15

Basically, the question is, is this better than a newsletter?

Basically, the question is, is this better than a newsletter?

35:18

Like, you know, you you know both spaces. We know our that Andrew's doing this local news thing, but for not neighborhoods, but it's for, like, local cities, and he's doing it through newsletter, right, is company Overstory.

Like, you know, you you know both spaces. We know our that Andrew's doing this local news thing, but for not neighborhoods, but it's for, like, local cities, and he's doing it through newsletter, right, is company Overstory.

35:30

What's better? This magazine idea or newsletters in your opinion?

What's better? This magazine idea or newsletters in your opinion?

35:35

So I actually think that's the wrong question. The the because the what's what's quite interesting is that they're selling a franchise, which is very weird for a media company.

So I actually think that's the wrong question. The the because the what's what's quite interesting is that they're selling a franchise, which is very weird for a media company.

35:44

That is actually the more interesting thing.

That is actually the more interesting thing.

35:47

Do I think that this I think this is an awesome business. Do I think it's better than a newsletter? No. I would probably do that. The newsletter I would consider doing it this way where you're, like, you're, like, hey, like, we have ten thousand people already pre signed up to for, this small neighborhood in Arizona. If you wanna you wanna buy this list from us as a publisher, it's a ten thousand dollar buy in, and we'll monetize it for you, and you get fifteen percent of all the revenue that we sell, but you gotta make sure that you put it out all the time.

Do I think that this I think this is an awesome business. Do I think it's better than a newsletter? No. I would probably do that. The newsletter I would consider doing it this way where you're, like, you're, like, hey, like, we have ten thousand people already pre signed up to for, this small neighborhood in Arizona. If you wanna you wanna buy this list from us as a publisher, it's a ten thousand dollar buy in, and we'll monetize it for you, and you get fifteen percent of all the revenue that we sell, but you gotta make sure that you put it out all the time.

36:14

That is that's kind of an intriguing that's an intriguing business model.

That is that's kind of an intriguing that's an intriguing business model.

36:19

Do I think that it's better because it's in print? I definitely think it's potentially more interesting. I think the ad rates could potentially be higher because I think that, like, it is actually quite cool to hold and see something. I think it's a very fascinating business model.

Do I think that it's better because it's in print? I definitely think it's potentially more interesting. I think the ad rates could potentially be higher because I think that, like, it is actually quite cool to hold and see something. I think it's a very fascinating business model.

36:31

I think you could also do this with a lot of different things. What is the did they say anything about the cost of actually the print and the delivery? Like, you have to print in mail magazines, right, which is,

I think you could also do this with a lot of different things. What is the did they say anything about the cost of actually the print and the delivery? Like, you have to print in mail magazines, right, which is,

36:41

kinda cost you something. So that's that's, like, the biggest difference from the like a newsletter, you get the tracked clicks,

kinda cost you something. So that's that's, like, the biggest difference from the like a newsletter, you get the tracked clicks,

36:47

and you get no you have no hard costs for the for the

and you get no you have no hard costs for the for the

36:51

for the shipping and the and the printing of the magazine. Do you know at all what that costs?

for the shipping and the and the printing of the magazine. Do you know at all what that costs?

36:56

No. I don't. So they didn't reveal too much, but they basically said that their national team has editorial oversight on what's published to ensure editorial editorial standards are nonpartisan and community focused news

No. I don't. So they didn't reveal too much, but they basically said that their national team has editorial oversight on what's published to ensure editorial editorial standards are nonpartisan and community focused news

37:08

they keep a cut of all ad revenue. They have local operators. So the people who run the local papers,

they keep a cut of all ad revenue. They have local operators. So the people who run the local papers,

37:15

the the local magazine

the the local magazine

37:17

used Stroll's national printing, copy editing, and operational resources, and the company distributes the magazine for free in readers mail.

used Stroll's national printing, copy editing, and operational resources, and the company distributes the magazine for free in readers mail.

37:26

Right.

Right.

37:27

It it's pretty it's it's pretty fascinating. It's an interesting business. You know what else is kind of interesting? Did you hear what convert kit? So convert kit is like a mail chip competitor. I went to the conference this weekend. It's a email platform. I think you use them. Right? Yeah. I use them.

It it's pretty it's it's pretty fascinating. It's an interesting business. You know what else is kind of interesting? Did you hear what convert kit? So convert kit is like a mail chip competitor. I went to the conference this weekend. It's a email platform. I think you use them. Right? Yeah. I use them.

37:41

Do you see the thing? They low key announced something that's kind of amazing. So and the reason this is actually quite fascinating. They launched this thing

Do you see the thing? They low key announced something that's kind of amazing. So and the reason this is actually quite fascinating. They launched this thing

37:49

where they now hired an ad sales team, and they're gonna go out and sell ads, and they're gonna give you Sean the user

where they now hired an ad sales team, and they're gonna go out and sell ads, and they're gonna give you Sean the user

37:57

eighty five percent of the revenue that they go and and sell.

eighty five percent of the revenue that they go and and sell.

38:01

Yeah. This is smart. I was always wondering why the, like,

Yeah. This is smart. I was always wondering why the, like,

38:04

Email platforms don't do this because once you start your newsletter, you're like, alright. Cool. You get people being like, hey, can I sponsor it? And you're like, yeah. And then you de facto become ad sales. And guess what? You're like, not great at it because you're not doing it full time. It sucks. And you would happily pay somebody a fifteen percent commission

Email platforms don't do this because once you start your newsletter, you're like, alright. Cool. You get people being like, hey, can I sponsor it? And you're like, yeah. And then you de facto become ad sales. And guess what? You're like, not great at it because you're not doing it full time. It sucks. And you would happily pay somebody a fifteen percent commission

38:21

fulfilling your ad spots and doing it well. And I was I was always thinking, like, you know, a sort of a mailchimp, a beehive, ConvertKit. Like, why aren't they just making this their business model? Like, in addition to their SaaS revenue of, like, paying for the email stuff, like, couldn't they, you know, ConvertKit's at pretty significant scale. Like, I I wonder

fulfilling your ad spots and doing it well. And I was I was always thinking, like, you know, a sort of a mailchimp, a beehive, ConvertKit. Like, why aren't they just making this their business model? Like, in addition to their SaaS revenue of, like, paying for the email stuff, like, couldn't they, you know, ConvertKit's at pretty significant scale. Like, I I wonder

38:40

how big this is gonna be for them.

how big this is gonna be for them.

38:42

Dude, listen to this. The hustle, there was a period of time where Trung was on fire, and he was our only writer. He basic we had, like, people that would kinda fill in when he was sick, but basically, he wrote the email by himself every day for, like, eight months. And we were doing over a million dollars a month in revenue. Right. And there was one truck, and there was, like, twenty ad sales people.

Dude, listen to this. The hustle, there was a period of time where Trung was on fire, and he was our only writer. He basic we had, like, people that would kinda fill in when he was sick, but basically, he wrote the email by himself every day for, like, eight months. And we were doing over a million dollars a month in revenue. Right. And there was one truck, and there was, like, twenty ad sales people.

39:06

That's ridiculous.

That's ridiculous.

39:07

That is crazy. It it was pretty crazy. And then we had, like, Adam's got so we had, like, four

That is crazy. It it was pretty crazy. And then we had, like, Adam's got so we had, like, four

39:13

like, growth marketers.

like, growth marketers.

39:15

So, like, but it that business could have been trung and, like, for growth marketers.

So, like, but it that business could have been trung and, like, for growth marketers.

39:20

And it could have been making over a million dollars a month. And -- Right. -- but it had we had, like, eight or ten or fifth I don't even remember exactly ad salespeople. And then each, like, four ad sales person needs an operations person. And then, like,

And it could have been making over a million dollars a month. And -- Right. -- but it had we had, like, eight or ten or fifth I don't even remember exactly ad salespeople. And then each, like, four ad sales person needs an operations person. And then, like,

39:36

editors to edit the ad. It was like, Like, morning brew, I think has two hundred and fifty people. I don't know for a fact. I would bet you that morning brew has

editors to edit the ad. It was like, Like, morning brew, I think has two hundred and fifty people. I don't know for a fact. I would bet you that morning brew has

39:46

thirty editorial people.

thirty editorial people.

39:48

And

And

39:48

two hundred and twenty ad sales or ad sales related people.

two hundred and twenty ad sales or ad sales related people.

39:53

Well, there's some management overhead, but, like, So with your ad sales team? Yeah. Managing the set the sellers. When you when you had your ad team, you you probably had, like, some commission structure or whatever. Right? Like,

Well, there's some management overhead, but, like, So with your ad sales team? Yeah. Managing the set the sellers. When you when you had your ad team, you you probably had, like, some commission structure or whatever. Right? Like,

40:04

hey. Yeah. Four percent

hey. Yeah. Four percent

40:05

Yeah. So so what what how did you accommodate them? And basically what well, so what was your comp model? And then what is what was, like, the overhead? So The fact that you employed them versus them just being, let's say, like, with ConvertKit, for example,

Yeah. So so what what how did you accommodate them? And basically what well, so what was your comp model? And then what is what was, like, the overhead? So The fact that you employed them versus them just being, let's say, like, with ConvertKit, for example,

40:17

if I write a newsletter, I'm not paying for the overhead. I'm only paying for the placement. I pay this fifteen percent

if I write a newsletter, I'm not paying for the overhead. I'm only paying for the placement. I pay this fifteen percent

40:22

placement fee once they once they get me an ad. Right? That's their commission.

placement fee once they once they get me an ad. Right? That's their commission.

40:26

Well Did you convert to spend more or less than that in overall ad sales for the hustle, do you think?

Well Did you convert to spend more or less than that in overall ad sales for the hustle, do you think?

40:32

So we basically when we kind of were getting going, we had two salaries,

So we basically when we kind of were getting going, we had two salaries,

40:36

like the entry level people, so the people who were like,

like the entry level people, so the people who were like,

40:40

two or three years,

two or three years,

40:42

of experience. And then we had the higher people, which for us was, like, five or six years experience. So still not a lot of experience, but I was only twenty four when I like, it's basically like a twenty two year old and like a twenty seven year old. Like, those are like Do you get my jokes or do not get my jokes?

of experience. And then we had the higher people, which for us was, like, five or six years experience. So still not a lot of experience, but I was only twenty four when I like, it's basically like a twenty two year old and like a twenty seven year old. Like, those are like Do you get my jokes or do not get my jokes?

40:58

Yeah.

Yeah.

41:01

And,

And,

41:01

the the earlier ones,

the the earlier ones,

41:04

the younger of guys, it was, like, around

the younger of guys, it was, like, around

41:06

it ranged from, like, fifty to seventy thousand dollars a year in base salary. And then the upper guys got, like, a hundred to, like, a hundred and twenty thousand a year in base salary. And the upper guys their ex it was expected that they would sell I forget exactly, but between one to one point five million dollars a year in ad revenue, and they would get four

it ranged from, like, fifty to seventy thousand dollars a year in base salary. And then the upper guys got, like, a hundred to, like, a hundred and twenty thousand a year in base salary. And the upper guys their ex it was expected that they would sell I forget exactly, but between one to one point five million dollars a year in ad revenue, and they would get four

41:25

either four or four and a half percent of that.

either four or four and a half percent of that.

41:27

The younger guys, their expectations is that they were gonna sell between five hundred and like nine hundred. We had some sellers like this woman, Katie, who would sell. I believe the year we sold, she was going into the year with, like, two point five million booked. Wow. Two point five million. And and so But,

The younger guys, their expectations is that they were gonna sell between five hundred and like nine hundred. We had some sellers like this woman, Katie, who would sell. I believe the year we sold, she was going into the year with, like, two point five million booked. Wow. Two point five million. And and so But,

41:43

so basically, but then they had to get seventy five percent of their quota. So if their quota was one million dollars, if they hit only six hundred thousand, they only got their base salary. If they hit seventy five percent of their quota, that's when the four percent started kicking in. And then if they got a hundred one percent, then the kickers would go up and they would start making a lot of money. So the highest paid person at our company oftentimes was a ad seller. And do you remember, like, did you just look at, like,

so basically, but then they had to get seventy five percent of their quota. So if their quota was one million dollars, if they hit only six hundred thousand, they only got their base salary. If they hit seventy five percent of their quota, that's when the four percent started kicking in. And then if they got a hundred one percent, then the kickers would go up and they would start making a lot of money. So the highest paid person at our company oftentimes was a ad seller. And do you remember, like, did you just look at, like,

42:06

what is our percent of revenue that we're paying out in commissions. Like, did you have, like because let's just say the easy apples to apples math is, let's say ConvertKit launched this thing, it's fifteen percent

what is our percent of revenue that we're paying out in commissions. Like, did you have, like because let's just say the easy apples to apples math is, let's say ConvertKit launched this thing, it's fifteen percent

42:17

as that's your that's your cost of ad sales, basically,

as that's your that's your cost of ad sales, basically,

42:21

if if they placed all your ads. Do you remember what your Well, you can oversimplify

if if they placed all your ads. Do you remember what your Well, you can oversimplify

42:25

it.

it.

42:26

Yeah. You could oversimplify

Yeah. You could oversimplify

42:28

it by saying,

it by saying,

42:30

four point four percent of total ad revenue and then just assume a hundred thousand dollars ahead.

four point four percent of total ad revenue and then just assume a hundred thousand dollars ahead.

42:36

Plus. So let's say that you've got ten sellers doing ten million. So that's,

Plus. So let's say that you've got ten sellers doing ten million. So that's,

42:42

a hundred thousand per salary, which are ten people. That's one million dollars. And then emissions would be four percent of ten million. So four hundred thousand. So one point four million people, one point four million dollars for ten ad salespeople,

a hundred thousand per salary, which are ten people. That's one million dollars. And then emissions would be four percent of ten million. So four hundred thousand. So one point four million people, one point four million dollars for ten ad salespeople,

42:53

for ten million in revenue.

for ten million in revenue.

42:55

But then, of course, there was, like, some account executives who would help with that and then, like,

But then, of course, there was, like, some account executives who would help with that and then, like,

43:00

operations people. But, yeah, that's basically bro, you just did a shitload of public math. And,

operations people. But, yeah, that's basically bro, you just did a shitload of public math. And,

43:06

I forgive you because you're my friend.

I forgive you because you're my friend.

43:09

You know, we don't do public math. But that's easy. So for you to just do that. Listen.

You know, we don't do public math. But that's easy. So for you to just do that. Listen.

43:14

It's just not who we are. It's not what we do.

It's just not who we are. It's not what we do.

43:18

Did you follow? I I I tried to follow, but it's like you're speaking another language. Yeah. You you you did it right. I did ten million in revenue. I did it right too.

Did you follow? I I I tried to follow, but it's like you're speaking another language. Yeah. You you you did it right. I did ten million in revenue. I did it right too.

43:26

Right? Which is about the same as theirs. Right? So you for all that headache of employing all those people, you save, like, one percent, let's say, of, like, the commission rate. Now maybe you would feel higher or maybe maybe you'd do a better job than, like, the centralized service would, probably, I would guess. But,

Right? Which is about the same as theirs. Right? So you for all that headache of employing all those people, you save, like, one percent, let's say, of, like, the commission rate. Now maybe you would feel higher or maybe maybe you'd do a better job than, like, the centralized service would, probably, I would guess. But,

43:42

But here's why it's also a better model. One time, we have, like, Goldman Sachs or something, as an advertiser,

But here's why it's also a better model. One time, we have, like, Goldman Sachs or something, as an advertiser,

43:49

And we had a story on fuck Jerry and how fuck Jerry fuck Jerry is like this meme Instagram account that says like funny stuff. They, like, launched, like, fuck Jerry News or something like that. And I was like, oh, well, let's for this email, by the way, every single sentence, let's use the word fucking it. And then, like, another time, we we talked about Donald Trump and we're like, this entire email, let's write it in the voice of Donald Trump. So, like, if you sound read it to yourself, it sounds like Donald Trump. And Goldman Sachs got really mad at us, and they're like, you you said fuck, like, literally eighty four times in this email. Like, we have not sponsoring you anymore.

And we had a story on fuck Jerry and how fuck Jerry fuck Jerry is like this meme Instagram account that says like funny stuff. They, like, launched, like, fuck Jerry News or something like that. And I was like, oh, well, let's for this email, by the way, every single sentence, let's use the word fucking it. And then, like, another time, we we talked about Donald Trump and we're like, this entire email, let's write it in the voice of Donald Trump. So, like, if you sound read it to yourself, it sounds like Donald Trump. And Goldman Sachs got really mad at us, and they're like, you you said fuck, like, literally eighty four times in this email. Like, we have not sponsoring you anymore.

44:22

And I was like, well, good. Fuck off. Like, I don't care about you. Like, you know, screw you. Fuck you. But

And I was like, well, good. Fuck off. Like, I don't care about you. Like, you know, screw you. Fuck you. But

44:29

Katie sold the ad and her commission was gonna get lost. So I was like, Okay. I don't wanna hurt you. So I'm willing to, like, not say certain stuff just because I don't want you to experience the pain, but I don't give a shit about that brand. If they wanna, like, you know, muzzle us, screw them. Right. So now with this new with with this new,

Katie sold the ad and her commission was gonna get lost. So I was like, Okay. I don't wanna hurt you. So I'm willing to, like, not say certain stuff just because I don't want you to experience the pain, but I don't give a shit about that brand. If they wanna, like, you know, muzzle us, screw them. Right. So now with this new with with this new,

44:44

setup, it actually could be a lot more advantageous for the creator. Yeah. Katie's amazing, by the way. We we work with her too. She's she's really good.

setup, it actually could be a lot more advantageous for the creator. Yeah. Katie's amazing, by the way. We we work with her too. She's she's really good.

44:51

So so what are the, do we wanna do another one, or are we we gonna wrap it? We could do it one more, maybe.

So so what are the, do we wanna do another one, or are we we gonna wrap it? We could do it one more, maybe.

44:58

Let's do okay. Let let me just do a do you want an idea or a life hack?

Let's do okay. Let let me just do a do you want an idea or a life hack?

45:04

A life hack. Alright. So so Ben, business partner, Ben, not podcast Ben.

A life hack. Alright. So so Ben, business partner, Ben, not podcast Ben.

45:11

You know, Ben, am I just referred to you as god's Ben and the the other I'm gonna have to say is is not God's man. So not god's man was was in town. Yahweh. He's you gotta come come. Yahweh, hey, zeus.

You know, Ben, am I just referred to you as god's Ben and the the other I'm gonna have to say is is not God's man. So not god's man was was in town. Yahweh. He's you gotta come come. Yahweh, hey, zeus.

45:22

So So he's visiting. And I was like,

So So he's visiting. And I was like,

45:26

and so, you know, it's always interesting. Right? Like, in one way, you know, he he came, you know, basically stays in my house. We we hang out for for the week, and we get a bunch of stuff done. So he gets to see a bunch of stuff in my world about how I live life. And I'm sure that's, you know, somewhat interesting to him where he sees some things. He's like, oh, wow. God, I don't do them that way. And other things are probably like, oh, that's cool. Like, maybe I should be more like that. And the but the same thing happened for me because

and so, you know, it's always interesting. Right? Like, in one way, you know, he he came, you know, basically stays in my house. We we hang out for for the week, and we get a bunch of stuff done. So he gets to see a bunch of stuff in my world about how I live life. And I'm sure that's, you know, somewhat interesting to him where he sees some things. He's like, oh, wow. God, I don't do them that way. And other things are probably like, oh, that's cool. Like, maybe I should be more like that. And the but the same thing happened for me because

45:48

Ben,

Ben,

45:49

on the last day, I see Ben, and he's like, I'm like, oh, yeah. You know, you're just packing up. What are you doing? Oh, what are you writing down? Because he's he's, like, hunched over table. He's write he's like, got a pen out. He he's writing something by hand, which is not, like, you know, we do everything on our computer. So I was like, what do you write now?

on the last day, I see Ben, and he's like, I'm like, oh, yeah. You know, you're just packing up. What are you doing? Oh, what are you writing down? Because he's he's, like, hunched over table. He's write he's like, got a pen out. He he's writing something by hand, which is not, like, you know, we do everything on our computer. So I was like, what do you write now?

46:03

And I noticed he's not holding the pen. He's holding a marker And he he's drawing.

And I noticed he's not holding the pen. He's holding a marker And he he's drawing.

46:08

And I was like, then what are you doing, man? What are you drawing? And he's he's drawing like a birthday card, basically, on a giant piece of paper. And he's got six of them, and he's drawn all these cards. And I'm like, what is this? It's, like, my daughter's birthday. What are you doing? He's like, no, it's my dad's birthday. And he's like, oh, that's a family tradition we have. He goes,

And I was like, then what are you doing, man? What are you drawing? And he's he's drawing like a birthday card, basically, on a giant piece of paper. And he's got six of them, and he's drawn all these cards. And I'm like, what is this? It's, like, my daughter's birthday. What are you doing? He's like, no, it's my dad's birthday. And he's like, oh, that's a family tradition we have. He goes,

46:27

every time it's someone in our family's birthday,

every time it's someone in our family's birthday,

46:30

we all get out a get out, like, paper and markers, and we draw them, like, birthday cards. And it'll be, like, you know, inside jokes

we all get out a get out, like, paper and markers, and we draw them, like, birthday cards. And it'll be, like, you know, inside jokes

46:37

or, like,

or, like,

46:38

dad, you're the man. For this reason, that, you know, I we always say that you got the best whatever. Yeah. Just you got the best calves. And so he draws a picture of him with, like, huge calves or whatever. You love this. You love the suns. Here's a picture of Chris Paul holding a birthday cake for you singing new happy birthday. Like this player on the suns. And so it's just like whatever. It's just goofy. And I saw it. And I was like, this is amazing. And, like, everything he's told me about his dad, by the by the way, his dad listened to his pod. So shout out to shout out to Andy.

dad, you're the man. For this reason, that, you know, I we always say that you got the best whatever. Yeah. Just you got the best calves. And so he draws a picture of him with, like, huge calves or whatever. You love this. You love the suns. Here's a picture of Chris Paul holding a birthday cake for you singing new happy birthday. Like this player on the suns. And so it's just like whatever. It's just goofy. And I saw it. And I was like, this is amazing. And, like, everything he's told me about his dad, by the by the way, his dad listened to his pod. So shout out to shout out to Andy.

47:04

His dad's amazing. And, like, I'll tell you one thing he's amazing about his dad is he's like, so his dad's a huge Phoenix Suns, so it's Ben. I'm like, oh, did you get it from your dad? Like, your dad know, growing up was a huge fan. So that's why you are. He's like, no. It's the opposite.

His dad's amazing. And, like, I'll tell you one thing he's amazing about his dad is he's like, so his dad's a huge Phoenix Suns, so it's Ben. I'm like, oh, did you get it from your dad? Like, your dad know, growing up was a huge fan. So that's why you are. He's like, no. It's the opposite.

47:17

Growing up, my dad didn't really care about basketball or the sons. And I got super into it. And he's like, my dad just does this thing where, like, whatever each of his kids is into,

Growing up, my dad didn't really care about basketball or the sons. And I got super into it. And he's like, my dad just does this thing where, like, whatever each of his kids is into,

47:25

he, like,

he, like,

47:27

he's like, alright. I'm into it too. And, like, not just, like, in a small That's great dad move. The great dad move. Right? And I was, like, holy shit. I didn't even think I'm a dad now. So I'm, like, I didn't even think about that. He's, like, he's not just supportive because I think that's that's normal.

he's like, alright. I'm into it too. And, like, not just, like, in a small That's great dad move. The great dad move. Right? And I was, like, holy shit. I didn't even think I'm a dad now. So I'm, like, I didn't even think about that. He's, like, he's not just supportive because I think that's that's normal.

47:39

The common would be. You're supportive. Oh, you like this. Great. Good. Yeah. Go on. Be your thing. I'll I'll show up at your game and I'll kind of be, you know, doing the crossword on my on my, you know, in my lap because I'm bored. I it's not my thing. His dad's the opposite. He's like, oh, we like the you like the sun? SUN? No. We like the suns. And we we love everything up

The common would be. You're supportive. Oh, you like this. Great. Good. Yeah. Go on. Be your thing. I'll I'll show up at your game and I'll kind of be, you know, doing the crossword on my on my, you know, in my lap because I'm bored. I it's not my thing. His dad's the opposite. He's like, oh, we like the you like the sun? SUN? No. We like the suns. And we we love everything up

47:58

out the sons now, and we eat live and breathe the sons. And so for his other kid, his other son is does real estate. And he's like, oh, you did real estate? No. No. No.

out the sons now, and we eat live and breathe the sons. And so for his other kid, his other son is does real estate. And he's like, oh, you did real estate? No. No. No.

48:07

We do real estate. And so he works for his son for free just helping him sell real estate

We do real estate. And so he works for his son for free just helping him sell real estate

48:12

forty hours a week because he's like, oh, yeah. We gotta sell some real estate. Let I'm in. So he's like a free employee who's like hitting up LinkedIn. He doesn't pay him. Like, he loves this podcast because he'll hear growth ideas and he'll be like, oh, so I'm gonna do that for my son's real estate business. Wait. That's it. That's an amazing bat amazing dad and a horrible son. Pay your dad, dog. No. He's he's doesn't want the money. He's that creative a dad. And then the other son, like, he does this, like, comedy thing, and he's like, oh, Comedy? Alright. I'm in the comedy scene now. And, like, he does that. And I was like, wow.

forty hours a week because he's like, oh, yeah. We gotta sell some real estate. Let I'm in. So he's like a free employee who's like hitting up LinkedIn. He doesn't pay him. Like, he loves this podcast because he'll hear growth ideas and he'll be like, oh, so I'm gonna do that for my son's real estate business. Wait. That's it. That's an amazing bat amazing dad and a horrible son. Pay your dad, dog. No. He's he's doesn't want the money. He's that creative a dad. And then the other son, like, he does this, like, comedy thing, and he's like, oh, Comedy? Alright. I'm in the comedy scene now. And, like, he does that. And I was like, wow.

48:42

I'm gonna do this. So on the dad side, I was like, whole like, Ben, Ben works with me.

I'm gonna do this. So on the dad side, I was like, whole like, Ben, Ben works with me.

48:47

And he basically works with me too. He's like, he listens to every episode of the podcast. He responds to every email, like, we put out. He'll, like, He's not trying to get special treatment. He replies like a fan. Like, he could be like, oh, yeah. I do my five two Tuesday. He's like, I love number three. Or he's like, the podcast. Oh, I love the way you and Sam did this. And I'm like, dude,

And he basically works with me too. He's like, he listens to every episode of the podcast. He responds to every email, like, we put out. He'll, like, He's not trying to get special treatment. He replies like a fan. Like, he could be like, oh, yeah. I do my five two Tuesday. He's like, I love number three. Or he's like, the podcast. Oh, I love the way you and Sam did this. And I'm like, dude,

49:05

how sick is that to have your dad become your wing man for your favorite hobby or your passion? Like, I'm gonna do that. So that was the first learning. The second was this birthday thing. He's like, yeah, my mom, like, she came up with this early on. Like, you know, love's not about the gifts. And, like, this is just a fun thing we do for each other. And we always do it. We

how sick is that to have your dad become your wing man for your favorite hobby or your passion? Like, I'm gonna do that. So that was the first learning. The second was this birthday thing. He's like, yeah, my mom, like, she came up with this early on. Like, you know, love's not about the gifts. And, like, this is just a fun thing we do for each other. And we always do it. We

49:23

we did it. You did what?

we did it. You did what?

49:26

This birthday poster. So when you wake up Is this, like, a white person thing I just don't know about?

This birthday poster. So when you wake up Is this, like, a white person thing I just don't know about?

49:31

I don't know. But I mean,

I don't know. But I mean,

49:33

like,

like,

49:34

in my house, when you wake up on your birthday, you wake the my mom would put puts, like, posters all over the house that that all of the other kids, like, Anna's, like, throughout

in my house, when you wake up on your birthday, you wake the my mom would put puts, like, posters all over the house that that all of the other kids, like, Anna's, like, throughout

49:46

Wow. Okay. I don't know, man.

Wow. Okay. I don't know, man.

49:48

What did you put? Did you do this too? We don't.

What did you put? Did you do this too? We don't.

49:51

Where did you get this? No. This is this is new to me as well. No. No. No. No.

Where did you get this? No. This is this is new to me as well. No. No. No. No.

49:56

Sam Yeah. We had it as well. And honestly, it made my day. It would I, like, I would I would be so eager to walk upstairs. It's kinda like you walk upstairs, did you see, like, stuff around the Christmas tree? It was, like, I felt that same joy. I walk up around the stairs and I see my signs all over the place. And I know that, like, the I get breakfast that I want that day. Yeah. It's pretty cool. This so

Sam Yeah. We had it as well. And honestly, it made my day. It would I, like, I would I would be so eager to walk upstairs. It's kinda like you walk upstairs, did you see, like, stuff around the Christmas tree? It was, like, I felt that same joy. I walk up around the stairs and I see my signs all over the place. And I know that, like, the I get breakfast that I want that day. Yeah. It's pretty cool. This so

50:15

so I I've basically, like, I don't even care about my birthday anymore because it's always, like, the same thing. And I hate the same I hate the sameness

so I I've basically, like, I don't even care about my birthday anymore because it's always, like, the same thing. And I hate the same I hate the sameness

50:22

of life. There's so many things that are just the same all the time. Like, when Facebook came out with it, you can write happy it'll remind you, have birthday, then your wall becomes a thousand people who don't really care about you, writing happy birthday. I hate that. Because then I feel guilty. Like, I gotta reply. Yeah. I I never reply. And, like, you know, And but it's just the same thing. Right? Or what other people do is, let me throw money at the problem, which becomes a different kind of burden. It's like, oh, I gotta get you a gift.

of life. There's so many things that are just the same all the time. Like, when Facebook came out with it, you can write happy it'll remind you, have birthday, then your wall becomes a thousand people who don't really care about you, writing happy birthday. I hate that. Because then I feel guilty. Like, I gotta reply. Yeah. I I never reply. And, like, you know, And but it's just the same thing. Right? Or what other people do is, let me throw money at the problem, which becomes a different kind of burden. It's like, oh, I gotta get you a gift.

50:46

I gotta think of something. Or let's say I go buy you a nice card. It's like, dude, the the birthday poster is so much better than a Hallmark card.

I gotta think of something. Or let's say I go buy you a nice card. It's like, dude, the the birthday poster is so much better than a Hallmark card.

50:54

Because it's, like, a, it's, like, actually thoughtful, b is, like, kinda goofy and funny. It's, like, more entertaining.

Because it's, like, a, it's, like, actually thoughtful, b is, like, kinda goofy and funny. It's, like, more entertaining.

50:58

And, say, it's a kind of personal touch. Right? And so, So I love this idea. When we came home from that farming conference, my daughter had drawn a poster that says, welcome home, Beta. And it's still the first post, like, in my bathroom, it's a poster on the wall. Every day, I go to the bathroom. I see welcome home data. Like, the the bathroom is my home, which is, you know, a little bit true. And so I'm like, this personal poster thing is a great life hack, and it got me thinking, I'm gonna start stealing everybody's favorite family tradition.

And, say, it's a kind of personal touch. Right? And so, So I love this idea. When we came home from that farming conference, my daughter had drawn a poster that says, welcome home, Beta. And it's still the first post, like, in my bathroom, it's a poster on the wall. Every day, I go to the bathroom. I see welcome home data. Like, the the bathroom is my home, which is, you know, a little bit true. And so I'm like, this personal poster thing is a great life hack, and it got me thinking, I'm gonna start stealing everybody's favorite family tradition.

51:28

And so that's my new question for people. It's like, yo, what are these, like, family traditions you got? Like, what are the things that y'all do? And, like, people don't even know they're so, like, baked into their operating life. Like, they don't even know them. And then you kinda keep digging and you'll find them. And if it's, like, if it's a family tradition that's lasted, like, you know, twenty years of your life, is probably awesome.

And so that's my new question for people. It's like, yo, what are these, like, family traditions you got? Like, what are the things that y'all do? And, like, people don't even know they're so, like, baked into their operating life. Like, they don't even know them. And then you kinda keep digging and you'll find them. And if it's, like, if it's a family tradition that's lasted, like, you know, twenty years of your life, is probably awesome.

51:48

And, like, I should steal that from my own family. What do you think?

And, like, I should steal that from my own family. What do you think?

51:52

I yeah. I think that's good. I'm trying to think of what if I even have, like, My family, we're all atheist, but we still pray before every time we eat dinner. Like, you don't eat until you pray. Even like no one believes in god.

I yeah. I think that's good. I'm trying to think of what if I even have, like, My family, we're all atheist, but we still pray before every time we eat dinner. Like, you don't eat until you pray. Even like no one believes in god.

52:02

That's like an interesting tradition. We do do birthday posters.

That's like an interesting tradition. We do do birthday posters.

52:08

I don't think we have any other traditions like that. I I wonder I bet Ben has a ton a bunch, but the one that we started I think I talked about this, so we started doing our, end of year reviews where we,

I don't think we have any other traditions like that. I I wonder I bet Ben has a ton a bunch, but the one that we started I think I talked about this, so we started doing our, end of year reviews where we,

52:18

like, do product reviews and, and view the year to come. So that's our newest tradition. I like that one a lot.

like, do product reviews and, and view the year to come. So that's our newest tradition. I like that one a lot.

52:24

Yeah. But that that's some new age shit, though. Yeah. Product reviews, like, actual product reviews. Like, I love this microphone, or what did you mean?

Yeah. But that that's some new age shit, though. Yeah. Product reviews, like, actual product reviews. Like, I love this microphone, or what did you mean?

52:31

No. No. No. No. Just like,

No. No. No. No. Just like,

52:34

just reviewing, like, the year that that what was Ben's two thousand twenty one or whatever and then previewing. Yeah. Yeah. Yeah. Yeah.

just reviewing, like, the year that that what was Ben's two thousand twenty one or whatever and then previewing. Yeah. Yeah. Yeah. Yeah.

52:41

But no, the other, like,

But no, the other, like,

52:44

we do have a bunch of tradition. We do have a bunch of traditions.

we do have a bunch of tradition. We do have a bunch of traditions.

52:49

Like one of the simple ones is wheat waffles, like every Sunday morning, and it's just like a thing I know I can look forward to every week. My wife makes really good waffles. With black strawberry. It's just like goes all out. Yeah. That's just one

Like one of the simple ones is wheat waffles, like every Sunday morning, and it's just like a thing I know I can look forward to every week. My wife makes really good waffles. With black strawberry. It's just like goes all out. Yeah. That's just one

53:00

over the top. It's one meal a week that I know I can always look forward to. I would love it. You don't have any Sean? No. I do. I have some. And and now I'm, like and I, I give credit to my dad. My dad was really the one who was bringing the, like, the fun factor with some of these, whereas my mom's more, like, practical

over the top. It's one meal a week that I know I can always look forward to. I would love it. You don't have any Sean? No. I do. I have some. And and now I'm, like and I, I give credit to my dad. My dad was really the one who was bringing the, like, the fun factor with some of these, whereas my mom's more, like, practical

53:15

Whereas my dad would be like, like, once a week, he would do the same, like, the the whatever, like, the Monday night dinner. And it's like, oh, dad's making dinner. Oh, sweet. It's not because he's a better cook, but he would like He would just add some showmanship to it. So he would, like, make he would, like, get this tray. And so Everett had their own circular tray with, like, four dishes in it. And and then he would add a quarter. And we were all, like, yeah, the coins there. Like, I got a quarter. It's, like, it's, like, a equivalent of a McDonald's happy meal, but, like, we're the quarter. And, like, there would be just, like, some flourish. There was always something that was, like, a little extra that he would do. And, and,

Whereas my dad would be like, like, once a week, he would do the same, like, the the whatever, like, the Monday night dinner. And it's like, oh, dad's making dinner. Oh, sweet. It's not because he's a better cook, but he would like He would just add some showmanship to it. So he would, like, make he would, like, get this tray. And so Everett had their own circular tray with, like, four dishes in it. And and then he would add a quarter. And we were all, like, yeah, the coins there. Like, I got a quarter. It's, like, it's, like, a equivalent of a McDonald's happy meal, but, like, we're the quarter. And, like, there would be just, like, some flourish. There was always something that was, like, a little extra that he would do. And, and,

53:48

or, like, these little things, like, he would come home and he put his wallet down, but that the game was I would always steal the wallet and I'd have he'd run and chase me and I'd have to hide it And, like, the game was, like, can he get his wallet back? And it was, like, how do you turn that, like, two minutes of coming home from, like, oh, hey. How's it going? Like, autopilot

or, like, these little things, like, he would come home and he put his wallet down, but that the game was I would always steal the wallet and I'd have he'd run and chase me and I'd have to hide it And, like, the game was, like, can he get his wallet back? And it was, like, how do you turn that, like, two minutes of coming home from, like, oh, hey. How's it going? Like, autopilot

54:03

into

into

54:04

like, something that's actually, like, fun and breaks everybody's kinda, like, mood for a second. So he used to do that. That's a great question to ask someone.

like, something that's actually, like, fun and breaks everybody's kinda, like, mood for a second. So he used to do that. That's a great question to ask someone.

54:11

What family tree? What what's a really good family tree? Yeah. I'm gonna steal him too. Idea. You had a buddy? Actually, that just came to mind. I don't even I don't think I wanna steal this because I don't think I could convince my family to do it, but his family did it. And I remember because he started dating this girl. And I was like, oh, how's it going? You know, date Mike or whatever.

What family tree? What what's a really good family tree? Yeah. I'm gonna steal him too. Idea. You had a buddy? Actually, that just came to mind. I don't even I don't think I wanna steal this because I don't think I could convince my family to do it, but his family did it. And I remember because he started dating this girl. And I was like, oh, how's it going? You know, date Mike or whatever.

54:26

And she was I think maybe the other way around. I was like, how's it going dating dating this girl? She's like, They got the she's like, they got this weirdest tradition to kiss on the lips.

And she was I think maybe the other way around. I was like, how's it going dating dating this girl? She's like, They got the she's like, they got this weirdest tradition to kiss on the lips.

54:34

Yeah. Basically. It was it was like, yeah. They

Yeah. Basically. It was it was like, yeah. They

54:38

go to He's like, I went I went on the they're, like, annual, like,

go to He's like, I went I went on the they're, like, annual, like,

54:43

come or annual family, like vacation to Tahoe or whatever. They went to a cabin. And I'm expecting skiing and all this other stuff. And there was. But at night, they did this thing. I'm like, oh, shit. What did they do? It's like blood cult. Like, what's going on? And he's like, Yeah. They all read Harry Potter, but, like, they read it aloud, and they read it, like, in the voices.

come or annual family, like vacation to Tahoe or whatever. They went to a cabin. And I'm expecting skiing and all this other stuff. And there was. But at night, they did this thing. I'm like, oh, shit. What did they do? It's like blood cult. Like, what's going on? And he's like, Yeah. They all read Harry Potter, but, like, they read it aloud, and they read it, like, in the voices.

55:00

And he's like, it's like Oh my god.

And he's like, it's like Oh my god.

55:04

There in the circle. Yeah. Exactly. But I was like, but to them,

There in the circle. Yeah. Exactly. But I was like, but to them,

55:08

it was like their thing. And I was like, I you know what? Like, as as cringe as I would feel doing that. And I love Harry Potter, by the way. But as cringe, I would feel like doing, you know, Dumbledore's voice as I read the book, that would be a lot for me, and definitely a lot for me if I'm the visiting boyfriend into that family. That was, like, a lot. But, like, you know, respect. To to have a family that's, like, willing willing to be a little silly even as everybody gets old. Like, I really respect that. And, like, if that's your thing, that's your thing. Alright. Whatever. Like, you know, let me go ahead and and read, you know, order the Phoenix, like, in in the voice. Like, let's do this.

it was like their thing. And I was like, I you know what? Like, as as cringe as I would feel doing that. And I love Harry Potter, by the way. But as cringe, I would feel like doing, you know, Dumbledore's voice as I read the book, that would be a lot for me, and definitely a lot for me if I'm the visiting boyfriend into that family. That was, like, a lot. But, like, you know, respect. To to have a family that's, like, willing willing to be a little silly even as everybody gets old. Like, I really respect that. And, like, if that's your thing, that's your thing. Alright. Whatever. Like, you know, let me go ahead and and read, you know, order the Phoenix, like, in in the voice. Like, let's do this.

55:42

You know, like I say, like, cornrows and tattoos,

You know, like I say, like, cornrows and tattoos,

55:45

or cornrows and sleeve tattoos. I respect that others to it, but it that a for me.

or cornrows and sleeve tattoos. I respect that others to it, but it that a for me.

55:49

Not for me.

Not for me.

55:51

Dude, you know, I don't know my my new line. I I tweeted this out yesterday. Bother people, but I I I called. I was like, product managers are are the bottled water of tech. And it it's just a funny backhanded slide. Like, nobody nobody knows what to make of it. A compliment, but it's clearly kind of an insult. Like, I like bottled water, but I guess bottled water is way more useless.

Dude, you know, I don't know my my new line. I I tweeted this out yesterday. Bother people, but I I I called. I was like, product managers are are the bottled water of tech. And it it's just a funny backhanded slide. Like, nobody nobody knows what to make of it. A compliment, but it's clearly kind of an insult. Like, I like bottled water, but I guess bottled water is way more useless.

56:08

And then somebody one upped it, and I'm like, oh, that's my new shit. He goes, He goes, they're more like the throw pillows. And I was like, do throw pillows? That's such a good disc because it's, like, it's, like,

And then somebody one upped it, and I'm like, oh, that's my new shit. He goes, He goes, they're more like the throw pillows. And I was like, do throw pillows? That's such a good disc because it's, like, it's, like,

56:19

you know, girls love them. They look good, but they're completely fucking useless and annoy and, like, annoying when you actually need to go to sleep. And so calling something the throw pillow of x is

you know, girls love them. They look good, but they're completely fucking useless and annoy and, like, annoying when you actually need to go to sleep. And so calling something the throw pillow of x is

56:30

just an awesome slam that I'm, like, saving up in my back pocket to use.

just an awesome slam that I'm, like, saving up in my back pocket to use.

56:35

I met people at the conference that I went to, and there was, like, a lot of listeners there. And someone came up to me and he goes, so,

I met people at the conference that I went to, and there was, like, a lot of listeners there. And someone came up to me and he goes, so,

56:41

like, when did you guys decide to make switch to go from talking about business just being like twelve year olds.

like, when did you guys decide to make switch to go from talking about business just being like twelve year olds.

56:47

And,

And,

56:52

Oh, I'm listening. And,

Oh, I'm listening. And,

56:54

yeah, that's what they said. And he goes, are you happy with that switch? And I was like,

yeah, that's what they said. And he goes, are you happy with that switch? And I was like,

57:01

a, I don't remember. And, b, yeah, I think so.

a, I don't remember. And, b, yeah, I think so.

57:06

But I was like, yeah, there definitely was, like, a decision

But I was like, yeah, there definitely was, like, a decision

57:11

Thank you.

Thank you.

57:12

And

And

57:13

this is my reaction.

this is my reaction.

57:19

But he's like, do you he's like, was there a but he but he wasn't trying to, like, roast me. He was, like, it was Steph's, fiance. Step Smith's fiance. And he goes, He's like, I love the pod.

But he's like, do you he's like, was there a but he but he wasn't trying to, like, roast me. He was, like, it was Steph's, fiance. Step Smith's fiance. And he goes, He's like, I love the pod.

57:29

But, like, when was that switch made were you were gonna, like, go from, like, talking about actual business to being twelve?

But, like, when was that switch made were you were gonna, like, go from, like, talking about actual business to being twelve?

57:36

When I was twelve, we had a question like this, which was,

When I was twelve, we had a question like this, which was,

57:39

I was like, what was it? You probably know it. It was like,

I was like, what was it? You probably know it. It was like,

57:43

when did you tell your dad you were gay?

when did you tell your dad you were gay?

57:45

And it was, like, it was, like, the viral question that went through our middle school, like, COVID. It was, like, Instead, someone said this and people realized like, oh my god. It it's a hilarious trap question. There's no good answer to this quest. And

And it was, like, it was, like, the viral question that went through our middle school, like, COVID. It was, like, Instead, someone said this and people realized like, oh my god. It it's a hilarious trap question. There's no good answer to this quest. And

58:00

literally, everybody in every school in the school district of Texas was saying this question for, like, three months and then it went away. But that's what that question is. Like, Oh, when did you guys decide to, like, switch the podcast up to being, like, overall video? It's like,

literally, everybody in every school in the school district of Texas was saying this question for, like, three months and then it went away. But that's what that question is. Like, Oh, when did you guys decide to, like, switch the podcast up to being, like, overall video? It's like,

58:15

It is totally, like, it alphaed me. And I was like, oh,

It is totally, like, it alphaed me. And I was like, oh,

58:19

I don't remember Calvin.

I don't remember Calvin.

58:26

It was pretty good. And on that, don't worry. Alright.

It was pretty good. And on that, don't worry. Alright.

58:30

Alright. We're out to you.

Alright. We're out to you.

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