00:00

I think you should go hard on this. I so you have a a hundred thousand listeners a month. You're making

I think you should go hard on this. I so you have a a hundred thousand listeners a month. You're making

00:05

single digit thousands of dollars. You you would make like six figures a year, for sure, doing this.

single digit thousands of dollars. You you would make like six figures a year, for sure, doing this.

00:22

Alright. Good. So

Alright. Good. So

00:24

Sean, what's good? What's going on? What's up? You got Ben still on the line. What do you got? What do you got for Ben? Normally, you're like So he turn off your video. We need to focus.

Sean, what's good? What's going on? What's up? You got Ben still on the line. What do you got? What do you got for Ben? Normally, you're like So he turn off your video. We need to focus.

00:33

I'm gonna tell you why. So Ben made a comment to me.

I'm gonna tell you why. So Ben made a comment to me.

00:37

Maybe to you too, I think you were here, like, a while ago, a month or two months ago, And I've been thinking a lot about it, and he kinda made it not a big deal, but it's kind of a big deal to me. So,

Maybe to you too, I think you were here, like, a while ago, a month or two months ago, And I've been thinking a lot about it, and he kinda made it not a big deal, but it's kind of a big deal to me. So,

00:48

Ben, I'm not I'm not gonna I'm I'm gonna only I haven't told gentleman to bring about bring this up. I'm only gonna, like, kinda mention the thing, and then you could, you could kinda explain how you want to. But basically, Ben Wilson has this podcast called how to take over the world, and

Ben, I'm not I'm not gonna I'm I'm gonna only I haven't told gentleman to bring about bring this up. I'm only gonna, like, kinda mention the thing, and then you could, you could kinda explain how you want to. But basically, Ben Wilson has this podcast called how to take over the world, and

01:01

You said that a very wealthy person like a hundreds of millions of dollars person

You said that a very wealthy person like a hundreds of millions of dollars person

01:07

has you on retainer

has you on retainer

01:09

and basically tells you the strategy that this person's going to do in business,

and basically tells you the strategy that this person's going to do in business,

01:13

and you tell him stories from history to let him know what you predict will happen.

and you tell him stories from history to let him know what you predict will happen.

01:18

Is that right? What?

Is that right? What?

01:20

Yes. Yes. He made is that crazy? He

Yes. Yes. He made is that crazy? He

01:25

didn't explain it that way, but that's exactly what happened.

didn't explain it that way, but that's exactly what happened.

01:29

It's like a sugar daddy,

It's like a sugar daddy,

01:31

but it's like a history daddy.

but it's like a history daddy.

01:35

It was not, like, a history baby, I guess. Sugar baby.

It was not, like, a history baby, I guess. Sugar baby.

01:38

Okay. That's true. Did I get that act? Did I explain that? Yeah. So here's the full story. I get a lot of people who reach out to me.

Okay. That's true. Did I get that act? Did I explain that? Yeah. So here's the full story. I get a lot of people who reach out to me.

01:46

At this point, basically, any fan who's like, hey, can I you for a little bit? I'm just like, yeah. I'm not that big yet. If you're big enough that you wanna if if if you think I'm important enough that you wanna talk to me, yeah, I'll talk that's starting to change a little bit. A lot of people want my time now, but this was a while ago.

At this point, basically, any fan who's like, hey, can I you for a little bit? I'm just like, yeah. I'm not that big yet. If you're big enough that you wanna if if if you think I'm important enough that you wanna talk to me, yeah, I'll talk that's starting to change a little bit. A lot of people want my time now, but this was a while ago.

02:02

And so I said, yes. I'll talk to you. He's like, I'm thinking of starting something on a talk to you about it. I was like, okay. This guy's probably a joker, but whatever. He reached out to me. I'll talk to him. So

And so I said, yes. I'll talk to you. He's like, I'm thinking of starting something on a talk to you about it. I was like, okay. This guy's probably a joker, but whatever. He reached out to me. I'll talk to him. So

02:12

we hop on a zoom. And first thing,

we hop on a zoom. And first thing,

02:14

like, he's

like, he's

02:16

got a glass wall behind him, and you can tell he's in, like, a very, very, very high high rise

got a glass wall behind him, and you can tell he's in, like, a very, very, very high high rise

02:21

in New York City. You can see the whole skyline behind them. So immediately, I was like, this is not what I thought it was going to be.

in New York City. You can see the whole skyline behind them. So immediately, I was like, this is not what I thought it was going to be.

02:29

And, so he was like, yeah, I'm a managing director at x y z bank, one of the biggest banks in the world.

And, so he was like, yeah, I'm a managing director at x y z bank, one of the biggest banks in the world.

02:37

And

And

02:38

I lead their X division, very, very big, financial division at at this big

I lead their X division, very, very big, financial division at at this big

02:46

bank And he's like, I just randomly found your podcast. And you don't know this, but I've been listening to you. You're my guru now. So I wanna talk to you about, like, what I'm thinking of starting, and I would just wanna bounce off you and see,

bank And he's like, I just randomly found your podcast. And you don't know this, but I've been listening to you. You're my guru now. So I wanna talk to you about, like, what I'm thinking of starting, and I would just wanna bounce off you and see,

02:58

what you think about it. And so he gets to call me whenever he wants to. And That sounds more normal. Sam was saying is he specifically wants you to tell him based on history, here's what's gonna happen. Is that That's when that's when you you met you go you said you said that Yeah. Like I said, I explained it differently, but that's what's going on here. Like, he likes you and he wants you to, like, tell him, like, how would Julius Caesar handle this, or how did Julius Caesar handle this? Me, like, what, what to do. That's that's basically the angle he's going for. Yeah. Because he knows me from how to take over the world. So, yeah. Oh my god. That is amazing.

what you think about it. And so he gets to call me whenever he wants to. And That sounds more normal. Sam was saying is he specifically wants you to tell him based on history, here's what's gonna happen. Is that That's when that's when you you met you go you said you said that Yeah. Like I said, I explained it differently, but that's what's going on here. Like, he likes you and he wants you to, like, tell him, like, how would Julius Caesar handle this, or how did Julius Caesar handle this? Me, like, what, what to do. That's that's basically the angle he's going for. Yeah. Because he knows me from how to take over the world. So, yeah. Oh my god. That is amazing.

03:32

Isn't that awesome? Well, first of all, hopefully, me laughing about it doesn't blow this for you.

Isn't that awesome? Well, first of all, hopefully, me laughing about it doesn't blow this for you.

03:37

But but wow.

But but wow.

03:40

But listen, I wanna ask you more questions about this man, but I had the same reaction, Sean. I was like, what? That sounds like a scam,

But listen, I wanna ask you more questions about this man, but I had the same reaction, Sean. I was like, what? That sounds like a scam,

03:47

but I I've been thinking a lot about this, and I actually think that's a great idea. I think that that is a wonderful idea. What did they say history may not repeat itself, but it definitely rhymes. If you could just tell people what behaviors to avoid or, like, how other people have had the same move and what happened, I think that's great. How much is he paying you?

but I I've been thinking a lot about this, and I actually think that's a great idea. I think that that is a wonderful idea. What did they say history may not repeat itself, but it definitely rhymes. If you could just tell people what behaviors to avoid or, like, how other people have had the same move and what happened, I think that's great. How much is he paying you?

04:04

Zero.

Zero.

04:05

What?

What?

04:06

I thought he'd pay you. I thought you were, like, on retainer. No. No. No. No. No. He's paying these. So he also

I thought he'd pay you. I thought you were, like, on retainer. No. No. No. No. No. He's paying these. So he also

04:11

he offered to pay me And I said How much did he offer? How much did he offer?

he offered to pay me And I said How much did he offer? How much did he offer?

04:17

Well, he didn't offer explicitly, but he's he said he said

Well, he didn't offer explicitly, but he's he said he said

04:21

Is that how people

Is that how people

04:23

He said people who do what you do, who who consult people like me often make upwards of five thousand dollars an hour.

He said people who do what you do, who who consult people like me often make upwards of five thousand dollars an hour.

04:31

I don't think you would pick me. I've never done it before. I'm not, like, a high level coach, but I was, like, well, that's a pay range I was not considering. I must admit.

I don't think you would pick me. I've never done it before. I'm not, like, a high level coach, but I was, like, well, that's a pay range I was not considering. I must admit.

04:40

But he said I will pay you, but then,

But he said I will pay you, but then,

04:45

I ended up telling him, no, don't worry about it. And,

I ended up telling him, no, don't worry about it. And,

04:50

I just think it's better to have the connection and have him think that he owes me at this point. Okay. That's fine. I but I actually think that there's, like, is something interesting here. Like, because, like, freedman or, like, these, like, thinker type folks? Like, they definitely could get paid five or ten grand an hour.

I just think it's better to have the connection and have him think that he owes me at this point. Okay. That's fine. I but I actually think that there's, like, is something interesting here. Like, because, like, freedman or, like, these, like, thinker type folks? Like, they definitely could get paid five or ten grand an hour.

05:05

Yeah. But, this to me is more like when you the way you described it. It's more like, you know, in, billions or whatever. It's like the guy's got a kink and he goes to, like, get dominated by some chicken a mask with a whip.

Yeah. But, this to me is more like when you the way you described it. It's more like, you know, in, billions or whatever. It's like the guy's got a kink and he goes to, like, get dominated by some chicken a mask with a whip.

05:16

To me, it's more like that where it's, like, some rich guys just like, hey. I need you to when I call you, I need you to tell me that I'm a I'm a huge fuck up. And I suck. And then that's gonna motivate me to go into this meeting and prove myself daily. And I will pay you two thousand dollars an hour if you are a hot woman who tells me you know, I suck at you spit on the webcam. To me, that's that's more where the opportunity is than, like, telling me about lessons from history.

To me, it's more like that where it's, like, some rich guys just like, hey. I need you to when I call you, I need you to tell me that I'm a I'm a huge fuck up. And I suck. And then that's gonna motivate me to go into this meeting and prove myself daily. And I will pay you two thousand dollars an hour if you are a hot woman who tells me you know, I suck at you spit on the webcam. To me, that's that's more where the opportunity is than, like, telling me about lessons from history.

05:42

No. This is good because it's like, let's say that, this he's like, I'm working on this thing. My opinion of it is this, this, and this. And he and Ben goes, well, you know, Rothchild, he actually the reason why they did really well, because they just got information just a little bit faster and they did this business in there. Yeah. But dude, the business is sole context dependent. It's not like you actually need the strategies of the Ross House or the or Julius Caesar. I I don't think. I think it's motivational

No. This is good because it's like, let's say that, this he's like, I'm working on this thing. My opinion of it is this, this, and this. And he and Ben goes, well, you know, Rothchild, he actually the reason why they did really well, because they just got information just a little bit faster and they did this business in there. Yeah. But dude, the business is sole context dependent. It's not like you actually need the strategies of the Ross House or the or Julius Caesar. I I don't think. I think it's motivational

06:06

to hear these stories.

to hear these stories.

06:07

Right? Like, I I use one story a lot. Why does it matter if it's motivational or if it's, like, strategically Well, that's actually accurate. Well, because you gotta know what am I delivering. Right? What am I actually selling this person. Am I

Right? Like, I I use one story a lot. Why does it matter if it's motivational or if it's, like, strategically Well, that's actually accurate. Well, because you gotta know what am I delivering. Right? What am I actually selling this person. Am I

06:17

selling them strategies from the nineteen, you know, eighteen thirties, or am I selling them that, hey, you know, for example, Ben, I use this anecdote you have from from how to take over the world where you talked about,

selling them strategies from the nineteen, you know, eighteen thirties, or am I selling them that, hey, you know, for example, Ben, I use this anecdote you have from from how to take over the world where you talked about,

06:27

you know, Edison used to go Edison used to be, like, he was amazing. He was, like, had done so much by the age of twenty five. And he's like,

you know, Edison used to go Edison used to be, like, he was amazing. He was, like, had done so much by the age of twenty five. And he's like,

06:35

you know, but Nicola Tesla had already done x y z by this age. I'm so behind. And even though he was the greatest inventor of our age, he personally felt behind because he was comparing himself to someone. And then he read that Julius Caesar used to go look at a statue of Alexander the great and be like, what the fuck am I doing with my life? Alexander the great already ruled, you know, the the world by now,

you know, but Nicola Tesla had already done x y z by this age. I'm so behind. And even though he was the greatest inventor of our age, he personally felt behind because he was comparing himself to someone. And then he read that Julius Caesar used to go look at a statue of Alexander the great and be like, what the fuck am I doing with my life? Alexander the great already ruled, you know, the the world by now,

06:58

And to me, that lesson was, like, you know, that was actually a pretty important lesson. A lot of people feel like they're behind or feel like they they they compare themselves to others who are doing better It's like, dude, there's no end to that. Julius Caesar used to do that and feel that way. So you know that's a trap. You know that there is no amount where you'll stop feeling that way. Might as well just let it all go. That's kind of the same thing. You're just talking about life strategy. I'm I mean, it's kinda yeah. I agree with you. I'll tell you how it actually went because the because what you said, Sean actually plays into it, that he said, I'm thinking about starting this thing. It's

And to me, that lesson was, like, you know, that was actually a pretty important lesson. A lot of people feel like they're behind or feel like they they they compare themselves to others who are doing better It's like, dude, there's no end to that. Julius Caesar used to do that and feel that way. So you know that's a trap. You know that there is no amount where you'll stop feeling that way. Might as well just let it all go. That's kind of the same thing. You're just talking about life strategy. I'm I mean, it's kinda yeah. I agree with you. I'll tell you how it actually went because the because what you said, Sean actually plays into it, that he said, I'm thinking about starting this thing. It's

07:31

higher possible outcome, but if I stay where I am right now, it's just a more

higher possible outcome, but if I stay where I am right now, it's just a more

07:35

steady. Like, I can go from whatever. I can go from

steady. Like, I can go from whatever. I can go from

07:39

two twenty to five hundred, hopefully, in the next ten years.

two twenty to five hundred, hopefully, in the next ten years.

07:42

But I'm not gonna become a billionaire, essentially.

But I'm not gonna become a billionaire, essentially.

07:46

But if I go start my own thing, I could lose a lot of money. What does what does two twenty mean? Two hundred and twenty million.

But if I go start my own thing, I could lose a lot of money. What does what does two twenty mean? Two hundred and twenty million.

07:53

Oh, that's what he's worth?

Oh, that's what he's worth?

07:56

No. I'm I am saying number. I'm not gonna tell you what he's worth, but he's but it is in the hundreds of millions. A pretty specific to me. Alright. Go.

No. I'm I am saying number. I'm not gonna tell you what he's worth, but he's but it is in the hundreds of millions. A pretty specific to me. Alright. Go.

08:05

Sounds like not a made up number. Alright.

Sounds like not a made up number. Alright.

08:08

And so and so he was essentially like should I do this thing?

And so and so he was essentially like should I do this thing?

08:13

So I tell him I I talk about the I talked about the concept of exactly what you're saying of life. So much pressure on you to say something that's not fucking stupid.

So I tell him I I talk about the I talked about the concept of exactly what you're saying of life. So much pressure on you to say something that's not fucking stupid.

08:23

So much hundred percent. I was literally as you're saying this, I was like, why the hell

So much hundred percent. I was literally as you're saying this, I was like, why the hell

08:29

are you talking to me? Like, like, it was so funny to me, but he loved the podcast. He thought I'd have something interesting to say. So I

are you talking to me? Like, like, it was so funny to me, but he loved the podcast. He thought I'd have something interesting to say. So I

08:36

was, like, literally just grasping in my head. I'm panicking a little bit. I'm, like, what am I gonna say to this guy? And so I start talking before I even know what I'm gonna say. I said, okay.

was, like, literally just grasping in my head. I'm panicking a little bit. I'm, like, what am I gonna say to this guy? And so I start talking before I even know what I'm gonna say. I said, okay.

08:46

Well, have you heard of

Well, have you heard of

08:48

loss aversion? And I brought up the idea of loss aversion, which I'm sure you guys heard of that? He hadn't heard a loss version. So I explained it to him a little bit what loss a version was. Expakes my name for somebody that's listening who doesn't want to go look at it. So a loss a version is the idea that

loss aversion? And I brought up the idea of loss aversion, which I'm sure you guys heard of that? He hadn't heard a loss version. So I explained it to him a little bit what loss a version was. Expakes my name for somebody that's listening who doesn't want to go look at it. So a loss a version is the idea that

09:02

that you value

that you value

09:04

not losing your money

not losing your money

09:06

more than you value gaining money.

more than you value gaining money.

09:08

So,

So,

09:10

you put more emphasis on it. So I essentially said, you need to make loss

you put more emphasis on it. So I essentially said, you need to make loss

09:13

aversion

aversion

09:18

work for you. Essentially, if you believe that you're going to be successful, then, you need to

work for you. Essentially, if you believe that you're going to be successful, then, you need to

09:26

visualize

visualize

09:27

that success

that success

09:29

and say to yourself and and realize every day that you delay

and say to yourself and and realize every day that you delay

09:34

starting your your new thing is gonna make you billions, you're losing millions of dollars

starting your your new thing is gonna make you billions, you're losing millions of dollars

09:39

because you're you're failing to act.

because you're you're failing to act.

09:42

And,

And,

09:43

he was like,

he was like,

09:44

that was amazing. That's changed my whole perspective. He was he was blown away. That's why they finally got my pen.

that was amazing. That's changed my whole perspective. He was he was blown away. That's why they finally got my pen.

09:50

Yeah. I I think that you're doing something that's, like, so common, which is and I do it too. You,

Yeah. I I think that you're doing something that's, like, so common, which is and I do it too. You,

09:55

Sean does not do this. You,

Sean does not do this. You,

09:58

You you are putting too low value plan. Yeah. Wait. You're not let me tell you how it ends though. Let me tell you how it ends. So,

You you are putting too low value plan. Yeah. Wait. You're not let me tell you how it ends though. Let me tell you how it ends. So,

10:05

it was, like, a month later, I was in New York City. So I said, let's meet up. Let's get lunch. We went to a really nice restaurant, and he bought me lunch. It was very nice. And I was like, so when are you starting the thing? And he's like, well, I'm not actually doing it. And he, like, gave his reasons why he's not he's not starting it yet. And I was like, okay. Well, It sounded good when it came out of my mouth. Apparently, my advice was not that valuable.

it was, like, a month later, I was in New York City. So I said, let's meet up. Let's get lunch. We went to a really nice restaurant, and he bought me lunch. It was very nice. And I was like, so when are you starting the thing? And he's like, well, I'm not actually doing it. And he, like, gave his reasons why he's not he's not starting it yet. And I was like, okay. Well, It sounded good when it came out of my mouth. Apparently, my advice was not that valuable.

10:25

You spent his water drinking. Exactly. That's what you need to go dominate dude. It's a yin and yang. Good cop, bad cop sort of thing.

You spent his water drinking. Exactly. That's what you need to go dominate dude. It's a yin and yang. Good cop, bad cop sort of thing.

10:33

I think By the way, I think that The loss aversion thing. I think the numbers are two to one. Meaning,

I think By the way, I think that The loss aversion thing. I think the numbers are two to one. Meaning,

10:39

You you'd have to make two dollars for to feel the same as losing one. You'd have to make two thousand to feel the same level of emotional hit as as losing one thousand would be. I don't know if that's bullshit, but I've read that. That's the the ratio of, like, how much we value

You you'd have to make two dollars for to feel the same as losing one. You'd have to make two thousand to feel the same level of emotional hit as as losing one thousand would be. I don't know if that's bullshit, but I've read that. That's the the ratio of, like, how much we value

10:54

loss more than gain.

loss more than gain.

10:56

John, do you get asked to consult and, like, do this type of stuff? I get asked. I'd never consult anymore, but,

John, do you get asked to consult and, like, do this type of stuff? I get asked. I'd never consult anymore, but,

11:03

I basically run a simple filter, which is would I do this for free? That doesn't mean I'm gonna do it for free. It's would I do this for free? So for Ben and Ben's case, Ben's like, oh, this sounds like a super interesting guy. I'm And he did do it for me. I'm gonna learn as much this guy, he's gonna learn from me, if not more. So, you know, I'm happy to to do my do this with my time. So that that's one thing. And then the second part is Dude, you get paid crazy money for doing this type of shit. Like, Sam, you do these GLG calls? Have you done any of these? I I used to. I think I was getting paid a thousand dollars an hour. Yeah. Exactly. I set my rate at the max that they let out let you do, which is now two thousand. It's two thousand. That's what it was. And,

I basically run a simple filter, which is would I do this for free? That doesn't mean I'm gonna do it for free. It's would I do this for free? So for Ben and Ben's case, Ben's like, oh, this sounds like a super interesting guy. I'm And he did do it for me. I'm gonna learn as much this guy, he's gonna learn from me, if not more. So, you know, I'm happy to to do my do this with my time. So that that's one thing. And then the second part is Dude, you get paid crazy money for doing this type of shit. Like, Sam, you do these GLG calls? Have you done any of these? I I used to. I think I was getting paid a thousand dollars an hour. Yeah. Exactly. I set my rate at the max that they let out let you do, which is now two thousand. It's two thousand. That's what it was. And,

11:38

And, dude, I'll get paid two thousand bucks to just do, like, a forty minute call with some re like, first of all, it's kinda funny because they're like, it is this, like, weird underground dominoic shit where it's, like, I'm a hedge fund manager. I can't tell you the fund. I can't tell you what I'm looking at. I can't tell you my name. But I like, it's like a one it's a one way transaction. It's like, I'm the masseuse and they're laying face down. Can't see who they are. And, and then they're like, okay. Say the word metaverse, and I'm like metaverse.

And, dude, I'll get paid two thousand bucks to just do, like, a forty minute call with some re like, first of all, it's kinda funny because they're like, it is this, like, weird underground dominoic shit where it's, like, I'm a hedge fund manager. I can't tell you the fund. I can't tell you what I'm looking at. I can't tell you my name. But I like, it's like a one it's a one way transaction. It's like, I'm the masseuse and they're laying face down. Can't see who they are. And, and then they're like, okay. Say the word metaverse, and I'm like metaverse.

12:03

Tell me tell me who's gonna who who's which stocks you know about because of the metaverse. I'm like, dude, I don't fucking know. And they're like, what? And I'm like, yeah. But I could tell you, you know, here are some things I I think. Well, well, whenever I do those things, I talk really slow. Yeah. Because you just need an hour to pass.

Tell me tell me who's gonna who who's which stocks you know about because of the metaverse. I'm like, dude, I don't fucking know. And they're like, what? And I'm like, yeah. But I could tell you, you know, here are some things I I think. Well, well, whenever I do those things, I talk really slow. Yeah. Because you just need an hour to pass.

12:18

Yeah. You you I always talk really slow and I make Wait. Hang on. Let me get my headphones.

Yeah. You you I always talk really slow and I make Wait. Hang on. Let me get my headphones.

12:23

Yeah. Does it a better way? I the I can't talk slow. It's, like, I'm too nervous. Like, like I said, with Ben, feeling a tremendous amount of pressure. It doesn't really matter how much money you have. When somebody's paying you something, I would never pay someone two grand, for a phone call. Even though I'm sure there's an economic case where it makes sense, it's just a big number to me to just pay for somebody to talk to me. I'm so I'm so I'm so not used to it that when I'm on the other side, I'm getting paid. I'm like, I need to deliver this guy, like, some insane insight that they've And I put this weird pressure that just is unachievable,

Yeah. Does it a better way? I the I can't talk slow. It's, like, I'm too nervous. Like, like I said, with Ben, feeling a tremendous amount of pressure. It doesn't really matter how much money you have. When somebody's paying you something, I would never pay someone two grand, for a phone call. Even though I'm sure there's an economic case where it makes sense, it's just a big number to me to just pay for somebody to talk to me. I'm so I'm so I'm so not used to it that when I'm on the other side, I'm getting paid. I'm like, I need to deliver this guy, like, some insane insight that they've And I put this weird pressure that just is unachievable,

12:55

but I'll be like, I'll say my point, and I really only have one point. And I'll be like, another way of thinking about it is

but I'll be like, I'll say my point, and I really only have one point. And I'll be like, another way of thinking about it is

13:02

because it only package the same idea with, like, some metaphor or some analogy just to fill airspace. Because, like, Like, in reality, it's one idea that that's worth it for them or not. And I don't have, like, ten amazing ideas. I have one around one topic, you know, I don't have But there there's a there's that's why Ben Stick is amazing because Sean, well, you can only consult on your life experience and you, can't live that interesting of a life all the time.

because it only package the same idea with, like, some metaphor or some analogy just to fill airspace. Because, like, Like, in reality, it's one idea that that's worth it for them or not. And I don't have, like, ten amazing ideas. I have one around one topic, you know, I don't have But there there's a there's that's why Ben Stick is amazing because Sean, well, you can only consult on your life experience and you, can't live that interesting of a life all the time.

13:28

Whereas Ben can just steal he could just read a book a week, and he's gonna have, like, you know, fifty two new ideas a year.

Whereas Ben can just steal he could just read a book a week, and he's gonna have, like, you know, fifty two new ideas a year.

13:34

The thing that this guy was trying to sell me on was that I should come up and

The thing that this guy was trying to sell me on was that I should come up and

13:39

speak to his bank.

speak to his bank.

13:43

And he's like, you could get paid, like, easy, like, fifty grand to pop to come up and give these That's the point. Speeches.

And he's like, you could get paid, like, easy, like, fifty grand to pop to come up and give these That's the point. Speeches.

13:49

And I I do ten grand for a Zoom at home to give a speech to somebody now.

And I I do ten grand for a Zoom at home to give a speech to somebody now.

13:55

And that How many of those people do? I know I'm like, why are they not doubling my price? Like, if they're not saying negative this, I need to Basically, the the pricing strategy is unless half the people are saying no, your price way too low. And so right now everybody's saying yes. Why not price double that?

And that How many of those people do? I know I'm like, why are they not doubling my price? Like, if they're not saying negative this, I need to Basically, the the pricing strategy is unless half the people are saying no, your price way too low. And so right now everybody's saying yes. Why not price double that?

14:09

I I did one recently. It was twenty five thousand, but it was in person.

I I did one recently. It was twenty five thousand, but it was in person.

14:12

Yeah. Yeah. How many of those Zooms a month? How many Zooms a month do you do? No. Not even one a month. One every two probably is the the current.

Yeah. Yeah. How many of those Zooms a month? How many Zooms a month do you do? No. Not even one a month. One every two probably is the the current.

14:20

It's pretty sick to me though.

It's pretty sick to me though.

14:22

Yeah. Oh, yeah. It's great. It's just I mean, it's a it's great money because there's this other thing, Ben. I don't know what this what the history or psychology will tell us about this, but,

Yeah. Oh, yeah. It's great. It's just I mean, it's a it's great money because there's this other thing, Ben. I don't know what this what the history or psychology will tell us about this, but,

14:32

there's extra joy in making money when you can assign what that money gets to go to versus just generally making money and it's gonna go into a general pot of a bank account. Versus like, oh, ten grand. Alright. If if I'm like, oh, I do these two speeches this week this month, I'll go buy that car, or I'll go get my wife this gift. And she's like, wow. That's great. That hey. This this work you did was awesome.

there's extra joy in making money when you can assign what that money gets to go to versus just generally making money and it's gonna go into a general pot of a bank account. Versus like, oh, ten grand. Alright. If if I'm like, oh, I do these two speeches this week this month, I'll go buy that car, or I'll go get my wife this gift. And she's like, wow. That's great. That hey. This this work you did was awesome.

14:55

And, I don't know what the name for that metaphor is, but I abused the shit out of that.

And, I don't know what the name for that metaphor is, but I abused the shit out of that.

15:00

Consumerism.

Consumerism.

15:02

Just consumerism.

Just consumerism.

15:04

So you guys can tell me if there's ever a moment. Like, the reason I'm not doing any of this stuff is I just feel fraudulent, like, going up there and That's normal.

So you guys can tell me if there's ever a moment. Like, the reason I'm not doing any of this stuff is I just feel fraudulent, like, going up there and That's normal.

15:12

Yeah. Maybe I just need to get over it. I don't know. Hundred percent you need to get over it. Like, the way you should think about things is most of your life, you're basically underpaid.

Yeah. Maybe I just need to get over it. I don't know. Hundred percent you need to get over it. Like, the way you should think about things is most of your life, you're basically underpaid.

15:20

You're you're underpaid and underappreciated.

You're you're underpaid and underappreciated.

15:23

And, you know, the universe has this way of evening itself out. We're like,

And, you know, the universe has this way of evening itself out. We're like,

15:27

you know, Sam will make more money off of, like, some random investment he thought about for five five minutes,

you know, Sam will make more money off of, like, some random investment he thought about for five five minutes,

15:32

than he would have, you know, grinding some business that he his apartment remate finder business he did for two years or three years. And so, like, you know, the inputs don't always match the outputs in life. And once you sort of acknowledge that, you accept that. That's like the first thing you have to acknowledge, which is like the level of difficulty for me is not

than he would have, you know, grinding some business that he his apartment remate finder business he did for two years or three years. And so, like, you know, the inputs don't always match the outputs in life. And once you sort of acknowledge that, you accept that. That's like the first thing you have to acknowledge, which is like the level of difficulty for me is not

15:50

what dictates the value for somebody else. That's number one. Yeah. The the the the effort is not in proportion to the output. It's irrelevant. All that matters is the output. The fact that you know input is a liability for you.

what dictates the value for somebody else. That's number one. Yeah. The the the the effort is not in proportion to the output. It's irrelevant. All that matters is the output. The fact that you know input is a liability for you.

16:02

It is a weird psychological liability. You would be better off not knowing how hard it was to say that one thing to that guy at that moment. The second thing is that

It is a weird psychological liability. You would be better off not knowing how hard it was to say that one thing to that guy at that moment. The second thing is that

16:11

you know, Mr. Market will decide what it's worth. And, like, you might be you might get lucky once. You might get lucky twice, but if people consistently pay you for something, it's because that's what it's worth to them if not it's worth if not being worth more. Right? They're they need they need a positive ROI on that on that interaction.

you know, Mr. Market will decide what it's worth. And, like, you might be you might get lucky once. You might get lucky twice, but if people consistently pay you for something, it's because that's what it's worth to them if not it's worth if not being worth more. Right? They're they need they need a positive ROI on that on that interaction.

16:27

And so just let the market decide, and the market over time will balance itself out. Maybe maybe one one off. Yeah. That was just a fluke.

And so just let the market decide, and the market over time will balance itself out. Maybe maybe one one off. Yeah. That was just a fluke.

16:36

But if it happens consistently enough and you should just expect it to happen consistently, then it works. I I I think you should lean into this hard

But if it happens consistently enough and you should just expect it to happen consistently, then it works. I I I think you should lean into this hard

16:43

cause how much money are you making on ads for your pot? Let's just say say the numbers. Can you say the number? Do you wanna do it or no?

cause how much money are you making on ads for your pot? Let's just say say the numbers. Can you say the number? Do you wanna do it or no?

16:49

Yeah. I can say I have one sponsor right now. It's, cool punch, shout out. Cool. Cold Blunch. Go to the cool punch. Sam Sam is the one carrying that sponsorship. Use Cook, Ben

Yeah. I can say I have one sponsor right now. It's, cool punch, shout out. Cool. Cold Blunch. Go to the cool punch. Sam Sam is the one carrying that sponsorship. Use Cook, Ben

17:00

Wilson.

Wilson.

17:01

For, I don't remember how much off, hundred fifty dollars off, something like that.

For, I don't remember how much off, hundred fifty dollars off, something like that.

17:06

It's a I I will say I'm making

It's a I I will say I'm making

17:08

a four four digits per month, low four digits.

a four four digits per month, low four digits.

17:11

Okay. So one to five thousand a month.

Okay. So one to five thousand a month.

17:15

Correct. By the way, also the hack somebody says how many digits, just take the bottom three numbers of that range. So if I say I make seven figures,

Correct. By the way, also the hack somebody says how many digits, just take the bottom three numbers of that range. So if I say I make seven figures,

17:22

I'm saying one to three million

I'm saying one to three million

17:25

if Santa's we sold for eight figures, it's ten to thirty million. If somebody's saying, right? Like, nobody if you're only half You're you you usually say it differently. And once you once you cross the, if you cross over fifty million, you would say over fifty million, not

if Santa's we sold for eight figures, it's ten to thirty million. If somebody's saying, right? Like, nobody if you're only half You're you you usually say it differently. And once you once you cross the, if you cross over fifty million, you would say over fifty million, not

17:41

Eight figures.

Eight figures.

17:42

Or, like, the figures can include the,

Or, like, the figures can include the,

17:46

dot zero zero. Yeah. There you go.

dot zero zero. Yeah. There you go.

17:50

That that's a figure.

That that's a figure.

17:51

Nine figure exit, bro.

Nine figure exit, bro.

17:56

So I think you should go and do this, Ben. I think that you should include I think you should go hard on this. I so you have a a hundred thousand listeners a month. You're making

So I think you should go and do this, Ben. I think that you should include I think you should go hard on this. I so you have a a hundred thousand listeners a month. You're making

18:05

single digit thousands of dollars, you you would make, like, six figures a year for sure. Should do your own ad rate, which basically says

single digit thousands of dollars, you you would make, like, six figures a year for sure. Should do your own ad rate, which basically says

18:13

Look, yes. You listen to this and I, you know, people who listen to this tell me they got a bunch of inspiration.

Look, yes. You listen to this and I, you know, people who listen to this tell me they got a bunch of inspiration.

18:18

They got, you know, some strategies. They got They, you know, they filled in the gaps of something they didn't know about history and they can see, you know, their place in the world today through that, like, what a blah blah blah. Some bullshit. And you basically say,

They got, you know, some strategies. They got They, you know, they filled in the gaps of something they didn't know about history and they can see, you know, their place in the world today through that, like, what a blah blah blah. Some bullshit. And you basically say,

18:31

you know, I used to run ads for, you know, cold punches. By the way, use code Ben Wilson at checkout if you if you want.

you know, I used to run ads for, you know, cold punches. By the way, use code Ben Wilson at checkout if you if you want.

18:38

But you know, actually what ended up happening, and you just basically say this is what this is what ended up happening.

But you know, actually what ended up happening, and you just basically say this is what this is what ended up happening.

18:43

Companies started hiring me to come in and talk to them about lessons from the greatest, you know, the greatest blah blah blah in history.

Companies started hiring me to come in and talk to them about lessons from the greatest, you know, the greatest blah blah blah in history.

18:50

And,

And,

18:51

it's motivational for the executive team. It's a great addition to any off-site blah blah blah. And so that actually ends up making me more money than the ads. So if that if you're interested in that, you should contact me blah blah blah. I bet if you do that, you'll get one of these a month. And it will quadruple

it's motivational for the executive team. It's a great addition to any off-site blah blah blah. And so that actually ends up making me more money than the ads. So if that if you're interested in that, you should contact me blah blah blah. I bet if you do that, you'll get one of these a month. And it will quadruple

19:05

your current ad,

your current ad,

19:07

you know, add add revenue for the month.

you know, add add revenue for the month.

19:10

Dude, you gotta do this, man. You gotta do this.

Dude, you gotta do this, man. You gotta do this.

19:13

Okay. Next next month,

Okay. Next next month,

19:16

we'll do another segment in,

we'll do another segment in,

19:18

Ben's first million. And, see if he has one. You you can make it as simple

Ben's first million. And, see if he has one. You you can make it as simple

19:23

my best friend, Neville Madora, he has these things that he calls consults. And if you go to his blog, like copywriting course dot com slash like consult, There's just like a checkout page and it's a thousand dollars and you booked one hour with them. And you just you pay and then you just like select uncalendly

my best friend, Neville Madora, he has these things that he calls consults. And if you go to his blog, like copywriting course dot com slash like consult, There's just like a checkout page and it's a thousand dollars and you booked one hour with them. And you just you pay and then you just like select uncalendly

19:38

and then every like Tuesday and Thursday from, like, nine AM to, like, one. He just knows that he does call those that's his call time. And, he makes a lot of money from it a year. You could do it as simple as that. The other thing, by the way, you need to do, like, a profile of how to type for the world of, like,

and then every like Tuesday and Thursday from, like, nine AM to, like, one. He just knows that he does call those that's his call time. And, he makes a lot of money from it a year. You could do it as simple as that. The other thing, by the way, you need to do, like, a profile of how to type for the world of, like,

19:53

I think, you know, you done jobs, but I think if you do, like, Pixar

I think, you know, you done jobs, but I think if you do, like, Pixar

19:57

right, and you say, you know, here's Pixar's gonna creativity,

right, and you say, you know, here's Pixar's gonna creativity,

20:00

process how Pixar consistently has creative hits

process how Pixar consistently has creative hits

20:03

and, you know, storytelling or something like that. That opens the door for you to basically teach the Pixar way

and, you know, storytelling or something like that. That opens the door for you to basically teach the Pixar way

20:10

to a bunch of companies that want to be better creative, you know, more creative or storytellers or whatever. And replace Pixar with any company that's excellence in x category. And you just tell your story as you always do And then that becomes part of your slightly more corporate repertoire

to a bunch of companies that want to be better creative, you know, more creative or storytellers or whatever. And replace Pixar with any company that's excellence in x category. And you just tell your story as you always do And then that becomes part of your slightly more corporate repertoire

20:25

that, you know, maybe they don't wanna hear the Putin Putin story, but they they wanna hear the Pixar one.

that, you know, maybe they don't wanna hear the Putin Putin story, but they they wanna hear the Pixar one.

20:31

Yes. You select the people by who will listen to this,

Yes. You select the people by who will listen to this,

20:35

and then pay me money to consult or talk about it. Backwards from that.

and then pay me money to consult or talk about it. Backwards from that.

20:39

Yeah. I'm gonna go to Apple and give them the the Putin speech, and then all of a sudden Google employees start mysteriously dying.

Yeah. I'm gonna go to Apple and give them the the Putin speech, and then all of a sudden Google employees start mysteriously dying.

20:48

I think, I think this is good. I think that so right now, you're, you're, you're slumming it because you've got a small business that you're just starting, and it's gonna take time to get going. We this will just supercharged it a little bit, I think.

I think, I think this is good. I think that so right now, you're, you're, you're slumming it because you've got a small business that you're just starting, and it's gonna take time to get going. We this will just supercharged it a little bit, I think.

21:01

And by the way, I always whenever I give advice, the way I explain to people is I'm gonna say some things that make you feel uncomfortable either because you personally would feel nervous saying the thing I just said just to a customer or quoting a pro quoting that price to a customer, The second reason is your moral code says, well, that's not what I wanna do with my content. I don't wanna feature pick so hard because I wanna give talks about pick, you know, creativity and storytelling

And by the way, I always whenever I give advice, the way I explain to people is I'm gonna say some things that make you feel uncomfortable either because you personally would feel nervous saying the thing I just said just to a customer or quoting a pro quoting that price to a customer, The second reason is your moral code says, well, that's not what I wanna do with my content. I don't wanna feature pick so hard because I wanna give talks about pick, you know, creativity and storytelling

21:25

okay. Cool. I'm just telling you if you crank the commercialization,

okay. Cool. I'm just telling you if you crank the commercialization,

21:29

like, sell out knob to twelve, here's what you could do. And then you could decide to dial that back to nine, or a whatever you feel comfortable with. And, I would say it differently. I say, do you want your future kids to have braces or not?

like, sell out knob to twelve, here's what you could do. And then you could decide to dial that back to nine, or a whatever you feel comfortable with. And, I would say it differently. I say, do you want your future kids to have braces or not?

21:42

It's a fucking work.

It's a fucking work.

21:44

It's like, you ever been to an orthodontist, my friend? It's expensive. Get to work.

It's like, you ever been to an orthodontist, my friend? It's expensive. Get to work.

21:51

Oh, it's amazing.

Oh, it's amazing.

21:53

It's too good. Alright. Let's do some other topics. Thank you, Ben. I I appreciate the, Ben, good luck. I I do appreciate the I I really do. Thanks, guys.

It's too good. Alright. Let's do some other topics. Thank you, Ben. I I appreciate the, Ben, good luck. I I do appreciate the I I really do. Thanks, guys.

22:02

That's amazing. Right? That that I was thinking about that for, like, about a week now. That's hilarious. I had no idea that was going Alright. He mentioned it to us, but he didn't make a big deal out of it. What do you wanna talk about? What do you wanna talk? Okay.

That's amazing. Right? That that I was thinking about that for, like, about a week now. That's hilarious. I had no idea that was going Alright. He mentioned it to us, but he didn't make a big deal out of it. What do you wanna talk about? What do you wanna talk? Okay.

22:13

I know what I wanna talk about. Well, I don't know if this is interesting to you, but do I've noticed that your angel investing is on a tear. Our friend Suley just said whatever

I know what I wanna talk about. Well, I don't know if this is interesting to you, but do I've noticed that your angel investing is on a tear. Our friend Suley just said whatever

22:23

Sean

Sean

22:24

What did he what did he say? Whenever Sean joke. He was like, oh, I got this new brilliant investment strategy.

What did he what did he say? Whenever Sean joke. He was like, oh, I got this new brilliant investment strategy.

22:30

Sean invested something, and then he tells me about it two week two months later, and then I pay ten x price for the same item for the same company. Yeah. It was great. Which is And he's Like, and he don't, like, the he was joking, obviously, obviously, that's great. He's, like, making fun of himself because that's literally what's happened in, like, I think six or eight deals now where I'll I'll I'll even tell him about it, but he just delays responding for a couple weeks, or I forget to tell him and I tell him, or he tells me about the company a few months later. I'm like, oh, yeah. I invested in that. He's like, awesome. Can you make an intro? I make the intro. And but the price has gone up. Like, dramatically because the company has more traction or more whatever.

Sean invested something, and then he tells me about it two week two months later, and then I pay ten x price for the same item for the same company. Yeah. It was great. Which is And he's Like, and he don't, like, the he was joking, obviously, obviously, that's great. He's, like, making fun of himself because that's literally what's happened in, like, I think six or eight deals now where I'll I'll I'll even tell him about it, but he just delays responding for a couple weeks, or I forget to tell him and I tell him, or he tells me about the company a few months later. I'm like, oh, yeah. I invested in that. He's like, awesome. Can you make an intro? I make the intro. And but the price has gone up. Like, dramatically because the company has more traction or more whatever.

23:04

So that's what he was joking about. So I we I put you on, like, an email list for my friends where I'm sending you everything. Are you getting those? No. I didn't see anything.

So that's what he was joking about. So I we I put you on, like, an email list for my friends where I'm sending you everything. Are you getting those? No. I didn't see anything.

23:13

I sent you two of them so far. Okay. Maybe I need to to I'll forward it to them. One of them I'll send to you after this. But anyway, so I'm I'm starting I'm I'm I'm starting it off or I'm sending them to you. So you gotta, hopefully, if you find something that interests me, you'll send back. Yeah. But how are you getting such good shit

I sent you two of them so far. Okay. Maybe I need to to I'll forward it to them. One of them I'll send to you after this. But anyway, so I'm I'm starting I'm I'm I'm starting it off or I'm sending them to you. So you gotta, hopefully, if you find something that interests me, you'll send back. Yeah. But how are you getting such good shit

23:29

I don't know. Like, dude, it's amazing. So I feel like there's I think the easy answer

I don't know. Like, dude, it's amazing. So I feel like there's I think the easy answer

23:34

is,

is,

23:35

cool. I do this podcast. And because of this podcast, people come inbound. Right? The bigger this podcast gets, the more people,

cool. I do this podcast. And because of this podcast, people come inbound. Right? The bigger this podcast gets, the more people,

23:41

want you to invest. And there's this great, thing my buddy Vishal taught me when she goes,

want you to invest. And there's this great, thing my buddy Vishal taught me when she goes,

23:46

Starters are the only asset class. Like, real estate doesn't work this way. Stock market, like, in real estate, if you wanna buy it, you go buy it. If you want stock, if you wanna buy it, you go buy it. Startups are the only thing where even if you want in, you you don't just get in. The security selects you. The asset selects you just as much as you're selecting the asset. And that one insight is pretty important. It basically means you need to build your brand and your, like, reputation so that people want you in deals.

Starters are the only asset class. Like, real estate doesn't work this way. Stock market, like, in real estate, if you wanna buy it, you go buy it. If you want stock, if you wanna buy it, you go buy it. Startups are the only thing where even if you want in, you you don't just get in. The security selects you. The asset selects you just as much as you're selecting the asset. And that one insight is pretty important. It basically means you need to build your brand and your, like, reputation so that people want you in deals.

24:13

Because the best deals are all, like, kind of, like, super competitive to get into.

Because the best deals are all, like, kind of, like, super competitive to get into.

24:18

And you want people to win their first thinking of an idea to reach out to you. Because they know, oh, you know, like, for example, I did a great deal recently, and it's so funny you're gonna hate this. You're gonna it's gonna piss you off so much.

And you want people to win their first thinking of an idea to reach out to you. Because they know, oh, you know, like, for example, I did a great deal recently, and it's so funny you're gonna hate this. You're gonna it's gonna piss you off so much.

24:30

You've been talking about short term rentals?

You've been talking about short term rentals?

24:33

Somebody came to me with a short term rental startup idea because they thought I was you or something or somebody was like, hey, bro. Why didn't you send that to me? I will The by the way, the subject line that she reached out with was last one in. It was like, hey. I have I have the smallest bit of allocation left in this. Mother.

Somebody came to me with a short term rental startup idea because they thought I was you or something or somebody was like, hey, bro. Why didn't you send that to me? I will The by the way, the subject line that she reached out with was last one in. It was like, hey. I have I have the smallest bit of allocation left in this. Mother.

24:50

It's this company called Hostfully. You'll love it because it's it's literally exactly what you're doing. You should get in. I'll I'll enter you. You you will get in,

It's this company called Hostfully. You'll love it because it's it's literally exactly what you're doing. You should get in. I'll I'll enter you. You you will get in,

24:57

But but basically what they're doing is you if you own a bunch of Airbnb, which is kind of like a new market,

But but basically what they're doing is you if you own a bunch of Airbnb, which is kind of like a new market,

25:03

it's basically like your property manager, so you're more than just renting out your home or one home. So you have multiple properties, but you're not a traditional property manager who owns a multifamily, you know, like, building of, like, thirty two units.

it's basically like your property manager, so you're more than just renting out your home or one home. So you have multiple properties, but you're not a traditional property manager who owns a multifamily, you know, like, building of, like, thirty two units.

25:16

And so this is for people who run multiple Airbnbs, and it's just like it makes your life way easier as the as the owner of that. And they have, like, few million dollars of recurring revenue. The valuation was great. Found was really impressive. So I was like, oh, yeah. Great SaaS software. People who manage multiple vacation rentals. And then you're over here building short, Sam, short term rental club,

And so this is for people who run multiple Airbnbs, and it's just like it makes your life way easier as the as the owner of that. And they have, like, few million dollars of recurring revenue. The valuation was great. Found was really impressive. So I was like, oh, yeah. Great SaaS software. People who manage multiple vacation rentals. And then you're over here building short, Sam, short term rental club,

25:37

building this community, doing this thing, and I got the benefit because people thought I was That's that's one answer. The piss you off answer. That's ridiculous. That is a piss me off answer. Whatever. It is what it is. Send me the what what's the company called fully? Can we talk about it? Yeah. Hostfully.

building this community, doing this thing, and I got the benefit because people thought I was That's that's one answer. The piss you off answer. That's ridiculous. That is a piss me off answer. Whatever. It is what it is. Send me the what what's the company called fully? Can we talk about it? Yeah. Hostfully.

25:51

Host fully. Well, then I can just email her. It's, is it, do they have a bunch of, VCs behind it or all angels?

Host fully. Well, then I can just email her. It's, is it, do they have a bunch of, VCs behind it or all angels?

25:59

I think this rounds a lot of individuals. I'm not sure. It was, like, I was kinda late to the party, so I was just pretty quick to just be like, okay. This makes a lot of sense.

I think this rounds a lot of individuals. I'm not sure. It was, like, I was kinda late to the party, so I was just pretty quick to just be like, okay. This makes a lot of sense.

26:07

You know, the re once once you have revenue and the few million dollars, that's recurring, and they really haven't even, like, figured out what their marketing strategy is gonna be yet. It's like, okay. That's a pretty good signal. That this is gonna work. And, it's a pretty indispensable tool for a property owner. So I like that one. But I would say, okay, here's here's some of the things that have happened. One is

You know, the re once once you have revenue and the few million dollars, that's recurring, and they really haven't even, like, figured out what their marketing strategy is gonna be yet. It's like, okay. That's a pretty good signal. That this is gonna work. And, it's a pretty indispensable tool for a property owner. So I like that one. But I would say, okay, here's here's some of the things that have happened. One is

26:25

When I share deals with you, you share deals with me. My buddy, Julian Shapiro, Shapiro, Chapiro's shares, like, some of the best deals.

When I share deals with you, you share deals with me. My buddy, Julian Shapiro, Shapiro, Chapiro's shares, like, some of the best deals.

26:31

He's just very act he's very, like, consistent with many like every week he's sending me some good shit.

He's just very act he's very, like, consistent with many like every week he's sending me some good shit.

26:38

That's, I would say, forty to fifty percent of the portfolio is relationships with friends who themselves

That's, I would say, forty to fifty percent of the portfolio is relationships with friends who themselves

26:43

are experts. And specifically, people who are experts in one niche. So it's like, we've been doing a bunch of, like, sales person software.

are experts. And specifically, people who are experts in one niche. So it's like, we've been doing a bunch of, like, sales person software.

26:51

And it's because we, like, have a relationship with Craft Ventures

And it's because we, like, have a relationship with Craft Ventures

26:55

who it started by David Sachs. He's kinda like the enterprise SaaS guy He built Yamers, hold it for a billion dollars. His funds specifically just focuses on SaaS companies.

who it started by David Sachs. He's kinda like the enterprise SaaS guy He built Yamers, hold it for a billion dollars. His funds specifically just focuses on SaaS companies.

27:04

And what you're you'd you talked to so David sends you stuff? David, me particularly. So my partner, Romin, who runs my fund, he basically has a good relationship with somebody at Craft. So for example, when they're seeing something good, they're just trading notes all the time. And so we're getting to get in on a lot of their deals. So if even And if are they giving you the deal, but

And what you're you'd you talked to so David sends you stuff? David, me particularly. So my partner, Romin, who runs my fund, he basically has a good relationship with somebody at Craft. So for example, when they're seeing something good, they're just trading notes all the time. And so we're getting to get in on a lot of their deals. So if even And if are they giving you the deal, but

27:22

do they

do they

27:23

are they giving you the deal because they like Sean or they like Romine?

are they giving you the deal because they like Sean or they like Romine?

27:26

In this case, is Romine because, he has that relationship. He's catching up with that guy every two weeks. He goes to get coffee or whatever it is. And but then I do the same with my guy. So I did the same with the people in India or the people in Southeast Asia because I'm like, I think that's where a lot of opportunities and that's where I have the right relationship. So we're sharing stuff.

In this case, is Romine because, he has that relationship. He's catching up with that guy every two weeks. He goes to get coffee or whatever it is. And but then I do the same with my guy. So I did the same with the people in India or the people in Southeast Asia because I'm like, I think that's where a lot of opportunities and that's where I have the right relationship. So we're sharing stuff.

27:45

Just amongst that.

Just amongst that.

27:46

So, and then the other thing is like themes. So for example, once I decide that a theme is correct, like worth worth betting on, What I learned from Sully actually is the level of aggression you need to have once you decide

So, and then the other thing is like themes. So for example, once I decide that a theme is correct, like worth worth betting on, What I learned from Sully actually is the level of aggression you need to have once you decide

27:59

x is a good idea. You need to go invest

x is a good idea. You need to go invest

28:02

in that company, and then, like, the five other companies that are, like, adjacent to it. So, for example,

in that company, and then, like, the five other companies that are, like, adjacent to it. So, for example,

28:08

there's this trend of, of banking, of, like, Neo Banks. Right? So this started several years ago,

there's this trend of, of banking, of, like, Neo Banks. Right? So this started several years ago,

28:15

where people basically were like, look,

where people basically were like, look,

28:18

banks are something everybody uses, but has super low customer satisfaction scores, like, their apps sucked,

banks are something everybody uses, but has super low customer satisfaction scores, like, their apps sucked,

28:24

their marketing sucked. So, basically, people are like, look,

their marketing sucked. So, basically, people are like, look,

28:27

we can create, like, a digital first bank. And this started, like, New Bank is is probably the best example of this. It's in Brazil. They were like, oh, look. Yeah. And they're about to go public. People are under bank there. So they started a new bank. A friend of friend of mine, was, like, led their investment.

we can create, like, a digital first bank. And this started, like, New Bank is is probably the best example of this. It's in Brazil. They were like, oh, look. Yeah. And they're about to go public. People are under bank there. So they started a new bank. A friend of friend of mine, was, like, led their investment.

28:40

And now it's a ten billion dollar company, and it has, like, millions of customers in Brazil. And then same thing happened in the UK with Revolute and Monzo or whatever. So this idea of neo banking, basically, of can you make super slick cuss like slick app for customers,

And now it's a ten billion dollar company, and it has, like, millions of customers in Brazil. And then same thing happened in the UK with Revolute and Monzo or whatever. So this idea of neo banking, basically, of can you make super slick cuss like slick app for customers,

28:56

digitally market to go get customers.

digitally market to go get customers.

28:58

And basically, you're building,

And basically, you're building,

29:00

you're actually not building the banking part. You usually go partner with, like, some bank like BBVA or something like that. Under the hood, it's BBVA,

you're actually not building the banking part. You usually go partner with, like, some bank like BBVA or something like that. Under the hood, it's BBVA,

29:07

but the customer relationship is with,

but the customer relationship is with,

29:10

with a company that's really good at at

with a company that's really good at at

29:13

taking care of customers and building good user experiences. Anyway, so that's the the short answer is like, okay, decide that that's a good idea.

taking care of customers and building good user experiences. Anyway, so that's the the short answer is like, okay, decide that that's a good idea.

29:20

And that takes many forms. So, like, we talked about this before, like, ramp or, Brex. These are, like, Brex, I think, was the fastest growing YC company few years and you look at it, you say, is this a good idea? You say, well, what are they actually doing? They're basically giving credit cards to some group of people that were dissatisfied with current credit card providers, Brex did it for startups,

And that takes many forms. So, like, we talked about this before, like, ramp or, Brex. These are, like, Brex, I think, was the fastest growing YC company few years and you look at it, you say, is this a good idea? You say, well, what are they actually doing? They're basically giving credit cards to some group of people that were dissatisfied with current credit card providers, Brex did it for startups,

29:40

and they get a portion of every time that card swipes. Oh, interesting. So if a million people are spending a thousand dollars a year on it and they're keeping one point three percent of the interchange fee of the debit card or whatever, can come up with some number. You say, wow, this company's gonna get big pretty fast. So we did that math of Neobanks, how much is a Neobank customer worth and how much is a credit card customer And then we went and did it in every niche we could think of. So we we invested in Keep, which is doing this for Canada. And then we invested it in, Pluto, which is doing this in the Middle East. But but did you holler at them? Yeah. Then we go search and destroy, basically. It's like, how do you go hunt for the best companies that are doing this in and either this geography or with this customer base. So for example And you just DM them on Twitter probably. Yeah. Exactly. We just reach out cold DM and say, hey, I'm a believer in this. This this and this reason, what you're doing looks super interesting, would love to invest. And sometimes it comes inbound. Sometimes it's, oh, you got a hundred things inbound, but you know what you're looking for, so you quickly pounce on the four that fit your your your fit. Aren't you out of money at this point from the fun, though? I raised more money because I was like I was like before I thought

and they get a portion of every time that card swipes. Oh, interesting. So if a million people are spending a thousand dollars a year on it and they're keeping one point three percent of the interchange fee of the debit card or whatever, can come up with some number. You say, wow, this company's gonna get big pretty fast. So we did that math of Neobanks, how much is a Neobank customer worth and how much is a credit card customer And then we went and did it in every niche we could think of. So we we invested in Keep, which is doing this for Canada. And then we invested it in, Pluto, which is doing this in the Middle East. But but did you holler at them? Yeah. Then we go search and destroy, basically. It's like, how do you go hunt for the best companies that are doing this in and either this geography or with this customer base. So for example And you just DM them on Twitter probably. Yeah. Exactly. We just reach out cold DM and say, hey, I'm a believer in this. This this and this reason, what you're doing looks super interesting, would love to invest. And sometimes it comes inbound. Sometimes it's, oh, you got a hundred things inbound, but you know what you're looking for, so you quickly pounce on the four that fit your your your fit. Aren't you out of money at this point from the fun, though? I raised more money because I was like I was like before I thought

30:44

dude,

dude,

30:45

you know, will I get a million dollars worth of deals every quarter that are good deals? I'm not just trying to invest in crap. So I need to invest in good deals. So I was like, I don't know how many high quality deals I'll have. And now,

you know, will I get a million dollars worth of deals every quarter that are good deals? I'm not just trying to invest in crap. So I need to invest in good deals. So I was like, I don't know how many high quality deals I'll have. And now,

30:57

I realized that, like, whatever I whatever I had before was too low. So now we're doing almost two million a quarter,

I realized that, like, whatever I whatever I had before was too low. So now we're doing almost two million a quarter,

31:03

we raised more money because we just had better deals.

we raised more money because we just had better deals.

31:07

Man, I because I'm starting so I started angel investing almost one year ago. Well, I I did it five or eight companies

Man, I because I'm starting so I started angel investing almost one year ago. Well, I I did it five or eight companies

31:14

personalized

personalized

31:15

before that. I forget and a couple of them have turned out to be, like, meaningful. Like, turning twenty grand into, like, three hundred, four hundred, five hundred thousand dollars. And I'm like, holy shit. This is how it works. Yeah. And, and, like, but, like, it sucks for a while. Right? Because you just invest it, you're like, let's money's gone, and you don't ever hear bottom, and then you're like, oh, nice. It works. And so I'm like, And some of some of those cases, those are huge markups. In other cases, I'm just now experiencing,

before that. I forget and a couple of them have turned out to be, like, meaningful. Like, turning twenty grand into, like, three hundred, four hundred, five hundred thousand dollars. And I'm like, holy shit. This is how it works. Yeah. And, and, like, but, like, it sucks for a while. Right? Because you just invest it, you're like, let's money's gone, and you don't ever hear bottom, and then you're like, oh, nice. It works. And so I'm like, And some of some of those cases, those are huge markups. In other cases, I'm just now experiencing,

31:41

like, two and three and four x markups. And I'm, like, that's awesome. What would happen if that was had I invested in this company at a ten million dollar valuation instead of a fifty million dollar valuation

like, two and three and four x markups. And I'm, like, that's awesome. What would happen if that was had I invested in this company at a ten million dollar valuation instead of a fifty million dollar valuation

31:51

that would have been wild and, like, How do I do that? One of the reason so I hated startup investing for for a while because I was like, you know, is this the best use of time and money? Did it feels like a expensive hobby? I'm just spending money and not getting anything in return. Yeah. And then I then I realized two things, which is Bezos has this quote, which I believe he goes,

that would have been wild and, like, How do I do that? One of the reason so I hated startup investing for for a while because I was like, you know, is this the best use of time and money? Did it feels like a expensive hobby? I'm just spending money and not getting anything in return. Yeah. And then I then I realized two things, which is Bezos has this quote, which I believe he goes,

32:10

of the biggest competitive advantages you can have is being long term oriented.

of the biggest competitive advantages you can have is being long term oriented.

32:14

Basically, if you prioritize,

Basically, if you prioritize,

32:17

like, if you have a ten year view, you're like, okay, I'm gonna maximize what I can do in ten years. And the other guy is trying to make the most they can make,

like, if you have a ten year view, you're like, okay, I'm gonna maximize what I can do in ten years. And the other guy is trying to make the most they can make,

32:24

you know, for their quarterly earnings call. This is what this is how Amazon worked. Right? Amazon is basically like we're willing to lose money

you know, for their quarterly earnings call. This is what this is how Amazon worked. Right? Amazon is basically like we're willing to lose money

32:31

to invest so that we provide two day shipping instead of seven day shipping or free two day shipping, or a larger selection, but it's gonna cost us more because we're gonna have more inventory or whatever. So we're gonna go into all these other verticals books, CDEs, whatever.

to invest so that we provide two day shipping instead of seven day shipping or free two day shipping, or a larger selection, but it's gonna cost us more because we're gonna have more inventory or whatever. So we're gonna go into all these other verticals books, CDEs, whatever.

32:45

They basically said,

They basically said,

32:47

like, his strategy was long term, this is gonna be the most valuable strategy, short term gonna get punished by the market because our quarterly earnings are not gonna look great. But that turned out to be the, like, magic, you know, the the sort of, like, the the biggest competitive advantage Amazon had was their ability to be long oriented. I think this is true just in general, which is if you're competing at somebody who they need a result in one year and you're willing to be patient and get this result in five years, seven years or ten years, you can make bets that they can't make. So that means you get to have lower priced bets

like, his strategy was long term, this is gonna be the most valuable strategy, short term gonna get punished by the market because our quarterly earnings are not gonna look great. But that turned out to be the, like, magic, you know, the the sort of, like, the the biggest competitive advantage Amazon had was their ability to be long oriented. I think this is true just in general, which is if you're competing at somebody who they need a result in one year and you're willing to be patient and get this result in five years, seven years or ten years, you can make bets that they can't make. So that means you get to have lower priced bets

33:18

that will pay off bigger just over a longer time horizon. So I think if you have the luxury of a long term time horizon, that that's a competitive advantage.

that will pay off bigger just over a longer time horizon. So I think if you have the luxury of a long term time horizon, that that's a competitive advantage.

33:25

That's how startup investing works is if you need money or you you need to see positive growth in one year, start investing sucks. You're willing to play a ten year game, this can be an awesome game to play. And so Do you think that well, but do you think that you, you told me you're like, man, I think I could three and a half x my fun, because that's average.

That's how startup investing works is if you need money or you you need to see positive growth in one year, start investing sucks. You're willing to play a ten year game, this can be an awesome game to play. And so Do you think that well, but do you think that you, you told me you're like, man, I think I could three and a half x my fun, because that's average.

33:43

Now it seems like it's gonna be significantly more. Yeah. Like, you know, you think about kinda like what's the floor? You know, I think a three and a half x would be you know, a a a solid outcome, but, you know, nothing to write home about.

Now it seems like it's gonna be significantly more. Yeah. Like, you know, you think about kinda like what's the floor? You know, I think a three and a half x would be you know, a a a solid outcome, but, you know, nothing to write home about.

33:56

But, like, with a small fun like ours, you know, you could see things where You can get a a fifteen x. You can get a twenty x. They're literally crypto small funds like ours that that have had a hundred x. The hundred x the fund. In, in in the period of time. Right? So so, you know, you shouldn't really the ceiling is high.

But, like, with a small fun like ours, you know, you could see things where You can get a a fifteen x. You can get a twenty x. They're literally crypto small funds like ours that that have had a hundred x. The hundred x the fund. In, in in the period of time. Right? So so, you know, you shouldn't really the ceiling is high.

34:12

But but the floor is is is pretty reasonable. The first thing was, okay, long term oriented is a competitive advantage. I I like start progressing for that reason. The second one is,

But but the floor is is is pretty reasonable. The first thing was, okay, long term oriented is a competitive advantage. I I like start progressing for that reason. The second one is,

34:22

You wanna do things that compound.

You wanna do things that compound.

34:24

So for example, if I wanted to beat the market in the stock market, right, I wanna beat the s p five hundred. I need to have

So for example, if I wanted to beat the market in the stock market, right, I wanna beat the s p five hundred. I need to have

34:30

proprietary,

proprietary,

34:31

like, intelligence. I need to be smarter than anybody else about something.

like, intelligence. I need to be smarter than anybody else about something.

34:35

And I think just being smarter at a game where money's on the line is just really hard to do.

And I think just being smarter at a game where money's on the line is just really hard to do.

34:40

Whereas, if you do,

Whereas, if you do,

34:43

if you basically say, hey,

if you basically say, hey,

34:46

my advantage comes from my reputation or my my my network of people that I know, that's just gonna compound every year. The more deals I share with you, the more deals you're gonna share with me, the more companies I have that are winners, gonna make it easier for me to get into the next winter or for founders to come reach out to me because they'll say, oh, I saw you did these five Indian unicorns.

my advantage comes from my reputation or my my my network of people that I know, that's just gonna compound every year. The more deals I share with you, the more deals you're gonna share with me, the more companies I have that are winners, gonna make it easier for me to get into the next winter or for founders to come reach out to me because they'll say, oh, I saw you did these five Indian unicorns.

35:04

I'm an India. I wanna be the next one of them, so you should can you invest in me? So compounding also comes into play here in a way that doesn't happen in the stock market and doesn't even really happen in real estate. Real estate has it to an extent, but not in the same way as how fast your reputation can compound and start investing. So anyways, those are my two reasons why I now actually view start up start up investing as a as a game worth playing because it it uses two of the superpowers

I'm an India. I wanna be the next one of them, so you should can you invest in me? So compounding also comes into play here in a way that doesn't happen in the stock market and doesn't even really happen in real estate. Real estate has it to an extent, but not in the same way as how fast your reputation can compound and start investing. So anyways, those are my two reasons why I now actually view start up start up investing as a as a game worth playing because it it uses two of the superpowers

35:29

that, that I believe in, that I think most people undervalue.

that, that I believe in, that I think most people undervalue.

35:32

Is it gonna what do you think will earn more? The ecomm thing or this angel investing thing? Probably the for me, personally, the ecomm thing because I just own the majority of that company. So, you know,

Is it gonna what do you think will earn more? The ecomm thing or this angel investing thing? Probably the for me, personally, the ecomm thing because I just own the majority of that company. So, you know,

35:44

if it sells for fifty million dollars or a hundred million dollars, you know, I'll own the majority of it. But,

if it sells for fifty million dollars or a hundred million dollars, you know, I'll own the majority of it. But,

35:50

whereas with startup investing, you know, it's like my fund invests a hundred thousand dollars. We own point eight percent of this startup.

whereas with startup investing, you know, it's like my fund invests a hundred thousand dollars. We own point eight percent of this startup.

35:57

I personally have twenty percent of the carry, but then I share with Ramin and Ben and Zach. And so I personally own fifty fourteen point something percent of the carrier, whatever. Sure. Sure. Sure. So it's not like, you know, you're owning a slice of a slice of something big versus owning the you know how it is. The owning the majority of something that sells for a a decent chunk is is just better financially.

I personally have twenty percent of the carry, but then I share with Ramin and Ben and Zach. And so I personally own fifty fourteen point something percent of the carrier, whatever. Sure. Sure. Sure. So it's not like, you know, you're owning a slice of a slice of something big versus owning the you know how it is. The owning the majority of something that sells for a a decent chunk is is just better financially.

36:18

It's so much better. And

It's so much better. And

36:20

Yeah. I I think that whenever people raise money, I'm like, are you sure, man? You might be able to sell us for fifty million dollars, and you'll make more money than if you raise money and sell it for five hundred. Yeah. Exactly.

Yeah. I I think that whenever people raise money, I'm like, are you sure, man? You might be able to sell us for fifty million dollars, and you'll make more money than if you raise money and sell it for five hundred. Yeah. Exactly.

36:29

Now, you know, but I have to operate that other business whereas startup investing is like, you know, a joy. Right? You just read about cool ideas. You meet meet awesome founders and you say, yes, the check, and then they go do the hard work. So it's, you know, just a different thing.

Now, you know, but I have to operate that other business whereas startup investing is like, you know, a joy. Right? You just read about cool ideas. You meet meet awesome founders and you say, yes, the check, and then they go do the hard work. So it's, you know, just a different thing.

36:42

Can I you brought up,

Can I you brought up,

36:44

SDR's short term that's what I they're called short term rental SDRs? Have you researched that at all? So I joined your club, but,

SDR's short term that's what I they're called short term rental SDRs? Have you researched that at all? So I joined your club, but,

36:52

fucking crazy. Right? Did you really did you just review it? Yeah. I was I'm I've been looking at some of these posts. Dude, did you see, like, it's it's like techy guys. It's like people who have, like, hundred million dollar companies. By the way, I don't know how you founder of Facebook, but, like, every time I open Facebook, whatever you're working on is always the top fucking post on my feed. I don't know if Facebook just knows that I love you, but, like, if it was trans No. It's all it's all Trans was always at the top. If it's Sam talking about his cold plunge, it's Sam's video of his code plunge naked at the top. Like, you know the what hits in the Facebook algorithm in a way that, like, I don't understand.

fucking crazy. Right? Did you really did you just review it? Yeah. I was I'm I've been looking at some of these posts. Dude, did you see, like, it's it's like techy guys. It's like people who have, like, hundred million dollar companies. By the way, I don't know how you founder of Facebook, but, like, every time I open Facebook, whatever you're working on is always the top fucking post on my feed. I don't know if Facebook just knows that I love you, but, like, if it was trans No. It's all it's all Trans was always at the top. If it's Sam talking about his cold plunge, it's Sam's video of his code plunge naked at the top. Like, you know the what hits in the Facebook algorithm in a way that, like, I don't understand.

37:23

I've always been like that. It's always been that way. For some reason, I mastered Facebook and that sucks because it's the least valuable.

I've always been like that. It's always been that way. For some reason, I mastered Facebook and that sucks because it's the least valuable.

37:32

Well, I only have five thousand.

Well, I only have five thousand.

37:34

I could only have I could only have five thousand friends on Facebook. There's a match. Your groups are big. Okay. So but tell me But that group is sick. Right? How many people are there? A thousand thousand people in this group. And people are basically posting, hey, guys. Here's the properties I own, and they show a bunch of cool photos. My strat like, for example, my family owned five big short term rentals in Kissimmee, Florida, which is five miles from Disney World. So my strategy is basically Airbnb's near near Disney world. I have a full time job. I'm a PhD student blah blah blah. And,

I could only have I could only have five thousand friends on Facebook. There's a match. Your groups are big. Okay. So but tell me But that group is sick. Right? How many people are there? A thousand thousand people in this group. And people are basically posting, hey, guys. Here's the properties I own, and they show a bunch of cool photos. My strat like, for example, my family owned five big short term rentals in Kissimmee, Florida, which is five miles from Disney World. So my strategy is basically Airbnb's near near Disney world. I have a full time job. I'm a PhD student blah blah blah. And,

38:05

And, and then they're showing, like, these, Disney themed rentals that they have and that people go ask questions at the comments, and then everybody's got this, like, you know, you're doing your your magic thing where everybody feels comfortable

And, and then they're showing, like, these, Disney themed rentals that they have and that people go ask questions at the comments, and then everybody's got this, like, you know, you're doing your your magic thing where everybody feels comfortable

38:15

just telling you how much money they're making. And, everyone's sharing a bunch of good info. So so I I think that's really cool. I what I wanted to hear from you is give me the top two most interesting stories that you've learned out of this. I

just telling you how much money they're making. And, everyone's sharing a bunch of good info. So so I I think that's really cool. I what I wanted to hear from you is give me the top two most interesting stories that you've learned out of this. I

38:29

I've gotta be a little subliminal about this.

I've gotta be a little subliminal about this.

38:32

So in that group,

So in that group,

38:34

there's eleven or hundred or a thousand people. I met one person that's got thirty five million dollars in homes. He owns about twenty of them,

there's eleven or hundred or a thousand people. I met one person that's got thirty five million dollars in homes. He owns about twenty of them,

38:43

and he's currently making about a million close to a million dollars a

and he's currently making about a million close to a million dollars a

38:48

month in profit. And was this person wealthy before this? How do you get to the thirty five million dollars worth of real estate? They were mildly wealthy. They were worth probably fifteen million dollars. They business that they sold. Yes. They were not poor. Right. And,

month in profit. And was this person wealthy before this? How do you get to the thirty five million dollars worth of real estate? They were mildly wealthy. They were worth probably fifteen million dollars. They business that they sold. Yes. They were not poor. Right. And,

39:01

they invested a lot of it into into into short term rentals, and now they have a staff of a couple of people who are full time, and his take is, like, eight hundred grand a month. And I met another guy who worked at a hedge fund And he has his name's Richard. If you Google Richard, he'll tell he he has a story in there, and he

they invested a lot of it into into into short term rentals, and now they have a staff of a couple of people who are full time, and his take is, like, eight hundred grand a month. And I met another guy who worked at a hedge fund And he has his name's Richard. If you Google Richard, he'll tell he he has a story in there, and he

39:19

eventually quit his hedge fund. Now he owns fifty million dollars worth of short term rental rentals. And the themes that I'm seeing are this. One,

eventually quit his hedge fund. Now he owns fifty million dollars worth of short term rental rentals. And the themes that I'm seeing are this. One,

39:27

institutional capital has not come into short term rentals, a significant amount.

institutional capital has not come into short term rentals, a significant amount.

39:33

Two,

Two,

39:34

the numbers might be inflated because the economy is crushing.

the numbers might be inflated because the economy is crushing.

39:38

But I'm not entirely sure if that is totally the case, but definitely could be the case.

But I'm not entirely sure if that is totally the case, but definitely could be the case.

39:44

Three.

Three.

39:45

A couple years ago, it was people were just buying places without doing much math, and the math, like, worked out when you they're they're making twenty five percent return and it's crazy. Now it's a little bit more challenging, but it's still a lot of opportunity.

A couple years ago, it was people were just buying places without doing much math, and the math, like, worked out when you they're they're making twenty five percent return and it's crazy. Now it's a little bit more challenging, but it's still a lot of opportunity.

39:57

And,

And,

39:59

it's sick, man. Like, I I've I've been learning all about while. That's wild. Of the things you've read in here, what,

it's sick, man. Like, I I've I've been learning all about while. That's wild. Of the things you've read in here, what,

40:05

a p what, what seem like the smartest,

a p what, what seem like the smartest,

40:07

what I'll call small ball strategy. So throw out the guy who's had fifteen million bucks. Now it's built to speak. Who's done a small ball, start small grow grow it, and maybe in some niche that's a cool cool story out of this. Or you don't say who, but what's what is the what do they do? Is a million dollars considered small. So if if you buy shopping for a million dollars, you're gonna put down a hundred and fifty grand some of these guys. Yeah. That's There's a guy in there.

what I'll call small ball strategy. So throw out the guy who's had fifteen million bucks. Now it's built to speak. Who's done a small ball, start small grow grow it, and maybe in some niche that's a cool cool story out of this. Or you don't say who, but what's what is the what do they do? Is a million dollars considered small. So if if you buy shopping for a million dollars, you're gonna put down a hundred and fifty grand some of these guys. Yeah. That's There's a guy in there.

40:29

Yeah. If you go are you in the group right now?

Yeah. If you go are you in the group right now?

40:31

Search the word coconut.

Search the word coconut.

40:34

There's a guy who bought a plot of land on a it was a coconut farm in Mexico,

There's a guy who bought a plot of land on a it was a coconut farm in Mexico,

40:39

and he put

and he put

40:40

four, I think, tiny homes, and he rents them for a hundred and fifty dollars a day. In Mexico,

four, I think, tiny homes, and he rents them for a hundred and fifty dollars a day. In Mexico,

40:45

and he did really nice landscaping,

and he did really nice landscaping,

40:47

but not complicated stuff. It looks beautiful. Do you see it? Is it

but not complicated stuff. It looks beautiful. Do you see it? Is it

40:53

Something farms. Yeah. So can I say the name or no? Safa farms? Yeah. Yeah. Yeah. Yeah.

Something farms. Yeah. So can I say the name or no? Safa farms? Yeah. Yeah. Yeah. Yeah.

40:57

So click it. So six cabins. Created this, like, So so it says a tiny eco hotel slash farm, six cabins, one house, in ground fire pit at a pool in Mexico.

So click it. So six cabins. Created this, like, So so it says a tiny eco hotel slash farm, six cabins, one house, in ground fire pit at a pool in Mexico.

41:07

And

And

41:08

it looks cool. It's basically like a bunch of wooden cabins that look like really small,

it looks cool. It's basically like a bunch of wooden cabins that look like really small,

41:12

you know, one person, two person kind of stays. And then, like, really cool outdoor area with hammocks and pools and,

you know, one person, two person kind of stays. And then, like, really cool outdoor area with hammocks and pools and,

41:20

you know, common areas and places to go to yoga with, like, chickens running around you.

you know, common areas and places to go to yoga with, like, chickens running around you.

41:24

It's that wild, and he talked about it in the post. I don't think he spent a significant amount of money to set that up, but he just it's minimalist ish, It's kinda nice, but it's definitely minimalist,

It's that wild, and he talked about it in the post. I don't think he spent a significant amount of money to set that up, but he just it's minimalist ish, It's kinda nice, but it's definitely minimalist,

41:34

but it's it's lovely.

but it's it's lovely.

41:36

And so that's a really cool thing. I've seen, a guy like that. Like that is really interesting. And what they do is they go and stay there, a couple weeks out of the year. Dude, how cool is Airbnb that

And so that's a really cool thing. I've seen, a guy like that. Like that is really interesting. And what they do is they go and stay there, a couple weeks out of the year. Dude, how cool is Airbnb that

41:47

it created this opportunity for anybody to say, hey, look. If you can an awesome experience for people.

it created this opportunity for anybody to say, hey, look. If you can an awesome experience for people.

41:53

Like, a great a great place to stay, a unique place to stay. We will give you money. You will be able to make money just by creating this cool little farm and huts set up in in,

Like, a great a great place to stay, a unique place to stay. We will give you money. You will be able to make money just by creating this cool little farm and huts set up in in,

42:04

villa Corona,

villa Corona,

42:06

Mexico, and,

Mexico, and,

42:08

How sick is that? And then on the other side, it's like, hey. You wanna travel?

How sick is that? And then on the other side, it's like, hey. You wanna travel?

42:11

Here's the here's the the the buffet of, like, dope experiences. That's not just cookie cutter hotel that you can go stay at. Like, how sick is airbnb? That's just it's it's in respect. It's amazing.

Here's the here's the the the buffet of, like, dope experiences. That's not just cookie cutter hotel that you can go stay at. Like, how sick is airbnb? That's just it's it's in respect. It's amazing.

42:23

It's it It's amazing. And what I'm learning is, so, basically, the order of importance is when you're looking for it's just like content. It's just like scrolling through YouTube. And so if you look at it through that lens, you can make a lot of money. For example, when you're buying a property, you go on Zillow and you look the their thumbnail pictures. You're like, what catches my eye? Right. And then if you don't see anything there, you're like, alright. That nothing here, but like, oh, they took a bad picture here. But if they changed the angle here and they made the light at sunset, This will look beautiful. And so you're basically shopping for thumbnails.

It's it It's amazing. And what I'm learning is, so, basically, the order of importance is when you're looking for it's just like content. It's just like scrolling through YouTube. And so if you look at it through that lens, you can make a lot of money. For example, when you're buying a property, you go on Zillow and you look the their thumbnail pictures. You're like, what catches my eye? Right. And then if you don't see anything there, you're like, alright. That nothing here, but like, oh, they took a bad picture here. But if they changed the angle here and they made the light at sunset, This will look beautiful. And so you're basically shopping for thumbnails.

42:52

And, and then the second thing that you're wanting to do is you're not shopping in any place in which you have to create demand. And so you use air DNA and it shows you who has the highest bookings, booking rate. And then,

And, and then the second thing that you're wanting to do is you're not shopping in any place in which you have to create demand. And so you use air DNA and it shows you who has the highest bookings, booking rate. And then,

43:05

the third thing you do is you pick a very specific niche and you have one unique thing about the property. For example, you call it a Zen a Zen thing because you got, like, a little pond in the front. Or what I'm gonna do is you call it, like, has a fancy gym, or has a putt putt course

the third thing you do is you pick a very specific niche and you have one unique thing about the property. For example, you call it a Zen a Zen thing because you got, like, a little pond in the front. Or what I'm gonna do is you call it, like, has a fancy gym, or has a putt putt course

43:19

or has,

or has,

43:21

like, one unique thing. Right. Right. Right.

like, one unique thing. Right. Right. Right.

43:23

Like, deck with view of sunset. And so you want that one unique thing, and that's the same thing. That's the same way how content works. Yeah. Because it lets you reimagine. Okay. If this home was not for a family of four to live every day and go to go to the grocery store and come home. Well, then maybe this little space instead of a, you know, a living room that's about, you know, just two couches and a TV. It's like, maybe this is actually where companies are gonna come for their retreats, and it's actually gonna be different groups twenty five at a time, and they need a big sauna in one area, and then they need a pool area at a barbecue pit that's, like, I will over invest on these things, and I will I don't need to have these daily utility functional things that a normal house would need. Right. And it's just been so fascinating because I didn't realize how

Like, deck with view of sunset. And so you want that one unique thing, and that's the same thing. That's the same way how content works. Yeah. Because it lets you reimagine. Okay. If this home was not for a family of four to live every day and go to go to the grocery store and come home. Well, then maybe this little space instead of a, you know, a living room that's about, you know, just two couches and a TV. It's like, maybe this is actually where companies are gonna come for their retreats, and it's actually gonna be different groups twenty five at a time, and they need a big sauna in one area, and then they need a pool area at a barbecue pit that's, like, I will over invest on these things, and I will I don't need to have these daily utility functional things that a normal house would need. Right. And it's just been so fascinating because I didn't realize how

44:08

many tech nerds are into this stuff. That group is so cool. It's so interesting. And,

many tech nerds are into this stuff. That group is so cool. It's so interesting. And,

44:14

anyway, we don't have we can move on, but I thought I thought that was I thought it it's just an interesting world that I'm falling into. So, like, you know Rohan from priceonomics?

anyway, we don't have we can move on, but I thought I thought that was I thought it it's just an interesting world that I'm falling into. So, like, you know Rohan from priceonomics?

44:22

He basically

He basically

44:23

he didn't tell me this, but it appears as though priceonomics is on the back the back burner, and all of his time is on short term rentals, and he owns, like, seven of them.

he didn't tell me this, but it appears as though priceonomics is on the back the back burner, and all of his time is on short term rentals, and he owns, like, seven of them.

44:32

It's it's badass, man. It's a super interesting market. Yeah. I just wanna give money to this group and just be like, hey,

It's it's badass, man. It's a super interesting market. Yeah. I just wanna give money to this group and just be like, hey,

44:39

you know, anybody who wants to, like, trick out their their place and, you know, whatever or buy their next property. Hey, I'll just finance it with you and share cash flow if you wanna, you know, have you can have some preferred return. That's fine. So that is the thing that's interesting to me. There's no such thing or there aren't many funds. So, like, you and I have invested, I think you did as well. And, like, a BlackRock,

you know, anybody who wants to, like, trick out their their place and, you know, whatever or buy their next property. Hey, I'll just finance it with you and share cash flow if you wanna, you know, have you can have some preferred return. That's fine. So that is the thing that's interesting to me. There's no such thing or there aren't many funds. So, like, you and I have invested, I think you did as well. And, like, a BlackRock,

45:01

like, investment fund that, like, buys, like, five hundred Walgreens, and they just make five percent.

like, investment fund that, like, buys, like, five hundred Walgreens, and they just make five percent.

45:07

There should be one of those for short term rentals, just because if you believe in that category, you can have a wreath or skin in the game somehow that's passive. Right. Yeah. That's wild.

There should be one of those for short term rentals, just because if you believe in that category, you can have a wreath or skin in the game somehow that's passive. Right. Yeah. That's wild.

45:16

Okay. Let's do let's do one other thing.

Okay. Let's do let's do one other thing.

45:20

Let's see. I got a couple. Let me give you,

Let's see. I got a couple. Let me give you,

45:23

Let's do let's do two quick ones. Okay.

Let's do let's do two quick ones. Okay.

45:28

Tailgate guys. Have you ever heard of this business?

Tailgate guys. Have you ever heard of this business?

45:31

No. So this this came up at Farmcon. So I go to this dinner with this guy. He listens to the pod, and he was telling me I was like, you know,

No. So this this came up at Farmcon. So I go to this dinner with this guy. He listens to the pod, and he was telling me I was like, you know,

45:39

I was trying to make small talk at this dinner where I was like, okay. I hate normal small talk. Like, I'm not just gonna oh, yeah. How's the conference going? Good. Yeah. Good. How about you? Good. Good.

I was trying to make small talk at this dinner where I was like, okay. I hate normal small talk. Like, I'm not just gonna oh, yeah. How's the conference going? Good. Yeah. Good. How about you? Good. Good.

45:48

And I also don't know anything about farming. So, like, it's not relevant to me. So, you know, okay. I can ask them a bunch of questions. But you like corn too? Yeah. Exactly. No. I don't have much to add them. So what's your favorite type of corn? So as a bit of an icebreaker, I was, like,

And I also don't know anything about farming. So, like, it's not relevant to me. So, you know, okay. I can ask them a bunch of questions. But you like corn too? Yeah. Exactly. No. I don't have much to add them. So what's your favorite type of corn? So as a bit of an icebreaker, I was, like,

46:03

I was, like, first job, like, what was your first first job? First first, first, no. I asked Did you have a side hustle in college?

I was, like, first job, like, what was your first first job? First first, first, no. I asked Did you have a side hustle in college?

46:10

And, I went around the table. I was like, did you have a side because everybody was doing something different now, and they're all established now. But did you, when you were in college, have a side hustle, and everybody had an interesting one? So this I put that in my question bank of like, oh, interesting.

And, I went around the table. I was like, did you have a side because everybody was doing something different now, and they're all established now. But did you, when you were in college, have a side hustle, and everybody had an interesting one? So this I put that in my question bank of like, oh, interesting.

46:21

You know, fun little combo when you're in a in a kind of entrepreneurial group. So one guy tells the story. He goes, yeah, dude. I,

You know, fun little combo when you're in a in a kind of entrepreneurial group. So one guy tells the story. He goes, yeah, dude. I,

46:28

I think he went to, like, Old Miss or, like, what are the Alabama or, like, what are these, like, Southern football colleges?

I think he went to, like, Old Miss or, like, what are the Alabama or, like, what are these, like, Southern football colleges?

46:35

And he's like, I created

And he's like, I created

46:37

a,

a,

46:38

like, tailgate in a box. He's like, what? He's basically like, yeah, like, tailgating is huge before the football game. People go to the parking lot. They wanna grill and drink and play beer pong and do all this stuff.

like, tailgate in a box. He's like, what? He's basically like, yeah, like, tailgating is huge before the football game. People go to the parking lot. They wanna grill and drink and play beer pong and do all this stuff.

46:49

And,

And,

46:50

he's like, you know, for he's like, my family used to like to do it. So he's like, first, my family It was so competitive. So you had to go wait, like, kind of overnight to get your spot. He's like, so they would send me, I'd have to go down to the I forgot what it's called, the Grove or something like that. And I'd have to wait in the parking lot. And hold my family spot. And then I started to be like, okay. Cool. You got the spot. Well, like, well, you gotta set up the tailgate for us. Like, come on. We need tables for beer pong, and we need this and that. He's like, okay. I'll I'll get the stuff every week, and I'll go do it. And he would create a good setup. And then, like, that space next to him was like, hey, dude.

he's like, you know, for he's like, my family used to like to do it. So he's like, first, my family It was so competitive. So you had to go wait, like, kind of overnight to get your spot. He's like, so they would send me, I'd have to go down to the I forgot what it's called, the Grove or something like that. And I'd have to wait in the parking lot. And hold my family spot. And then I started to be like, okay. Cool. You got the spot. Well, like, well, you gotta set up the tailgate for us. Like, come on. We need tables for beer pong, and we need this and that. He's like, okay. I'll I'll get the stuff every week, and I'll go do it. And he would create a good setup. And then, like, that space next to him was like, hey, dude.

47:20

Can we next week, Can we just will you set ours up? And he's like, alright.

Can we next week, Can we just will you set ours up? And he's like, alright.

47:25

Like, give me, like, two hundred bucks. I'll I'll get you guys some stuff though. Yeah. Sure. And then the price goes up and he's like, oh, wait. I can basically charge each little tailgating square, like each little group of friends.

Like, give me, like, two hundred bucks. I'll I'll get you guys some stuff though. Yeah. Sure. And then the price goes up and he's like, oh, wait. I can basically charge each little tailgating square, like each little group of friends.

47:36

Five hundred dollars to just set up a cool tailgate spot for them turnkey tailgating.

Five hundred dollars to just set up a cool tailgate spot for them turnkey tailgating.

47:40

And so he did this at his college, and he's like, dude, I was making thousands and thousands of dollars every semester.

And so he did this at his college, and he's like, dude, I was making thousands and thousands of dollars every semester.

47:46

Running this. And I was like, is it I googled tailgate guys. Did it get acquired? So the so that was their competitor. So there was that nationwide version of this. He was doing this at small scale. That was his call also just to make a little bit of money. He's like, yeah, tailgate guys tried to come in, but, they couldn't break into our market. Like, we owned our market. And I was like, who's tailgate guys? He's like, Oh, these guys basically took this idea and they started doing it nationwide.

Running this. And I was like, is it I googled tailgate guys. Did it get acquired? So the so that was their competitor. So there was that nationwide version of this. He was doing this at small scale. That was his call also just to make a little bit of money. He's like, yeah, tailgate guys tried to come in, but, they couldn't break into our market. Like, we owned our market. And I was like, who's tailgate guys? He's like, Oh, these guys basically took this idea and they started doing it nationwide.

48:09

And I was like, that's really smart. He goes, yeah. But but but how does it work? Do you have, like, you just hire college kids, and you say, we'll give you fifty fifty dollars an hour for three hours on Saturday. We get fifty. You get fifty. Exactly. And then today, then do the kids go to, like, Walmart and buy I I think either you give them the supplies in bulk or,

And I was like, that's really smart. He goes, yeah. But but but how does it work? Do you have, like, you just hire college kids, and you say, we'll give you fifty fifty dollars an hour for three hours on Saturday. We get fifty. You get fifty. Exactly. And then today, then do the kids go to, like, Walmart and buy I I think either you give them the supplies in bulk or,

48:25

or they have to go grab it and you tell them, hey, you need to get this table and these balls and this beer, this, whatever. And you use, like, a company credit card or something that has. Exactly. And and so tailgate guy and what they do, the the the key is they would partner with the school. They would say, Hey, we'd like to be the exclusive tailgate provider for the school.

or they have to go grab it and you tell them, hey, you need to get this table and these balls and this beer, this, whatever. And you use, like, a company credit card or something that has. Exactly. And and so tailgate guy and what they do, the the the key is they would partner with the school. They would say, Hey, we'd like to be the exclusive tailgate provider for the school.

48:43

And the school would give them the license, and so they had a monopoly. And I was like, what? And it's like, yeah, actually, this is pretty common that schools will basically pick one

And the school would give them the license, and so they had a monopoly. And I was like, what? And it's like, yeah, actually, this is pretty common that schools will basically pick one

48:51

vendor provider. They'll sell the license rights. Basically, they'll let you become

vendor provider. They'll sell the license rights. Basically, they'll let you become

48:56

the official,

the official,

48:57

you know, North Carolina,

you know, North Carolina,

48:59

you know, the Tar Heel tailgate.

you know, the Tar Heel tailgate.

49:02

And you call it Tar Heel tailgate. And it's like their thing and you pay them a fee or a revenue share of what's going on. But in exchange, you get a monopoly. You get to be the only provider of this shit. And it's, like, super viral. Right? Because you're just, like, everybody sees wow. That setup looks not bootleg. What is that? Oh, they use tail guys or whatever? Okay. Cool. We we should use them next time. And, so tailgate guys, apparently, like, I think they got bought out by private equity or something, but they,

And you call it Tar Heel tailgate. And it's like their thing and you pay them a fee or a revenue share of what's going on. But in exchange, you get a monopoly. You get to be the only provider of this shit. And it's, like, super viral. Right? Because you're just, like, everybody sees wow. That setup looks not bootleg. What is that? Oh, they use tail guys or whatever? Okay. Cool. We we should use them next time. And, so tailgate guys, apparently, like, I think they got bought out by private equity or something, but they,

49:28

they were doing, like, I don't know,

they were doing, like, I don't know,

49:30

thirty to fifty million dollars a year doing this. What? And, and I thought what a great

thirty to fifty million dollars a year doing this. What? And, and I thought what a great

49:36

example of a college hustle that you then scale up. You say, alright. If this works at my college, it's gonna work at every college. And every college that has a football program that has tailgating. And then we have this repeatable sales model of going to the university, and we tell them, hey, these other eight universities partner with us. We'd like to partner with you. You get extra income, and we will provide a safe,

example of a college hustle that you then scale up. You say, alright. If this works at my college, it's gonna work at every college. And every college that has a football program that has tailgating. And then we have this repeatable sales model of going to the university, and we tell them, hey, these other eight universities partner with us. We'd like to partner with you. You get extra income, and we will provide a safe,

49:55

you know, convenient way for your your fans to do this. I thought that's pretty wow. Really cool little niche business. And then I started thinking, well, what are the other ones? What are the other businesses that use the same sales tactic of basically

you know, convenient way for your your fans to do this. I thought that's pretty wow. Really cool little niche business. And then I started thinking, well, what are the other ones? What are the other businesses that use the same sales tactic of basically

50:09

partnering with the school and becoming the exclusive provider. So we had a little mini brain mini because the guy listens to the podcast. So we had like a mini brainstorm session at dinner. Where he's like, dude, this is happening also with scooters. When like bird and lime came out in cities,

partnering with the school and becoming the exclusive provider. So we had a little mini brain mini because the guy listens to the podcast. So we had like a mini brainstorm session at dinner. Where he's like, dude, this is happening also with scooters. When like bird and lime came out in cities,

50:21

companies decided, oh, shoot. We should become the exclusive scooter provider on campus. Like, we'll go drop these scooters out everywhere. It'll be branded by the with the school. The school will get a rev share for every scooter ride that happens, and we get a captive market that nobody can compete with us in. And so this started happening with scooters. And I was like, oh, damn, what else could be done because scooters are cool because it's a new category. Right? Tailgating worked because it was a new category. So you just have to think about, like, what's something today that they don't even really have a,

companies decided, oh, shoot. We should become the exclusive scooter provider on campus. Like, we'll go drop these scooters out everywhere. It'll be branded by the with the school. The school will get a rev share for every scooter ride that happens, and we get a captive market that nobody can compete with us in. And so this started happening with scooters. And I was like, oh, damn, what else could be done because scooters are cool because it's a new category. Right? Tailgating worked because it was a new category. So you just have to think about, like, what's something today that they don't even really have a,

50:52

like, an option for. Like, they're they're not really there isn't really like a market for it. You're creating the market. What did he say? Well, we were kinda brainstorming, you know, he's he's like, you know, one of the hard things is now schools have gotten slightly wise to it. They won't give the license up super easily.

like, an option for. Like, they're they're not really there isn't really like a market for it. You're creating the market. What did he say? Well, we were kinda brainstorming, you know, he's he's like, you know, one of the hard things is now schools have gotten slightly wise to it. They won't give the license up super easily.

51:05

Meaning, like, they wanna make sure they get a fair shake. So once you come to them with the idea, they're like, great. Hold on. Ninety day proposal, request for proposal period where we're gonna go, like, see who wants to offer this to us. So we're gonna go talk to five companies.

Meaning, like, they wanna make sure they get a fair shake. So once you come to them with the idea, they're like, great. Hold on. Ninety day proposal, request for proposal period where we're gonna go, like, see who wants to offer this to us. So we're gonna go talk to five companies.

51:19

Before we just say yes to you. But in the good old days, he used to be like, oh, they used to be like, sure. You know, you came to us, so you get the deal.

Before we just say yes to you. But in the good old days, he used to be like, oh, they used to be like, sure. You know, you came to us, so you get the deal.

51:27

I,

I,

51:28

I, I, I've learned a little bit about, selling to schools. I, I,

I, I, I've learned a little bit about, selling to schools. I, I,

51:34

You frozen? Oh, there you are. I sent you, this company. It's called Curacubbie.

You frozen? Oh, there you are. I sent you, this company. It's called Curacubbie.

51:39

It's kind of a bad name, Puracubbie. But basically, it's I I just sent it to you. Actually, I told Joe to send it to you. And do you see it? No.

It's kind of a bad name, Puracubbie. But basically, it's I I just sent it to you. Actually, I told Joe to send it to you. And do you see it? No.

51:46

It should be

It should be

51:48

And what they do is it's like the most boring thing ever. So, basically, this guy,

And what they do is it's like the most boring thing ever. So, basically, this guy,

51:54

Steven, he had an autistic kid. His kid was diagnosed with autism and he goes, I don't feel like sending him to a normal school. I don't think they're gonna do anything. So he started a school. And he, like, twenty kids in the neighborhood went to the school, and he was like, man, managing the school. So first of all, that's amazing. Second of all, he was like, manage the school is that pain in the ass. Right. And so he so he found another parent in he he lives in Oakland. So the parent other parents are like tech guys. And he found this guy who sent his kid to his school, and they decided to build this software together that basically makes it really easy to collect tuition payment and also pay your bills. So, basically, like, a bill dot com or and then plus a QuickBooks and then plus eventbrite. So you can, like, check into after school programs and stuff like that. And they are crushing it. And it's just four guys, and they got it up to, like, two point four million in revenue, rerecurring revenue. And but he's telling me all about selling into schools. And it sounds like a nightmare selling into a school. Yeah. I think it is. You know, the company who I think has done the best of this is mystery science. Have you seen them?

Steven, he had an autistic kid. His kid was diagnosed with autism and he goes, I don't feel like sending him to a normal school. I don't think they're gonna do anything. So he started a school. And he, like, twenty kids in the neighborhood went to the school, and he was like, man, managing the school. So first of all, that's amazing. Second of all, he was like, manage the school is that pain in the ass. Right. And so he so he found another parent in he he lives in Oakland. So the parent other parents are like tech guys. And he found this guy who sent his kid to his school, and they decided to build this software together that basically makes it really easy to collect tuition payment and also pay your bills. So, basically, like, a bill dot com or and then plus a QuickBooks and then plus eventbrite. So you can, like, check into after school programs and stuff like that. And they are crushing it. And it's just four guys, and they got it up to, like, two point four million in revenue, rerecurring revenue. And but he's telling me all about selling into schools. And it sounds like a nightmare selling into a school. Yeah. I think it is. You know, the company who I think has done the best of this is mystery science. Have you seen them?

52:52

Is that like a TV show? What is that? Kind of. Okay. So basically,

Is that like a TV show? What is that? Kind of. Okay. So basically,

52:57

oh, wow. They got acquired. I didn't realize this. They got acquired last year. No way. Hundred forty million dollars. For them. They, okay. So this the what mystery science was doing was they were like, alright.

oh, wow. They got acquired. I didn't realize this. They got acquired last year. No way. Hundred forty million dollars. For them. They, okay. So this the what mystery science was doing was they were like, alright.

53:07

How do we make

How do we make

53:09

like, entertaining videos sort of like,

like, entertaining videos sort of like,

53:12

you know, I don't know, pick your favorite analogy, like blue's clues or

you know, I don't know, pick your favorite analogy, like blue's clues or

53:17

whatever, you know, reading rainbow or whatever the hell that's called,

whatever, you know, reading rainbow or whatever the hell that's called,

53:20

magic school bus, whatever. And basically, it's on every topic. So if you're like, you know, how do why are plants green? So they're like, we start with a question that any kid would have. Why are plants green? Or like,

magic school bus, whatever. And basically, it's on every topic. So if you're like, you know, how do why are plants green? So they're like, we start with a question that any kid would have. Why are plants green? Or like,

53:32

you know, how hot is the sun?

you know, how hot is the sun?

53:34

And they're like, we're gonna make the definitive most entertaining simple answer to that question.

And they're like, we're gonna make the definitive most entertaining simple answer to that question.

53:39

And it turns into, in some ways, like a,

And it turns into, in some ways, like a,

53:42

it's like a game where it's like

it's like a game where it's like

53:44

the teacher can just pick one of those questions and be like, hey, class today. Here's the question. Who who wants to know the answer to this? Everyone's like, yeah. Me, I wanna know the answer. Like, great.

the teacher can just pick one of those questions and be like, hey, class today. Here's the question. Who who wants to know the answer to this? Everyone's like, yeah. Me, I wanna know the answer. Like, great.

53:53

We're gonna, like, have this little worksheet and this video, and the video is gonna, like, tease us part of it. And then we have to go figure out the next bit, then we watch the next bit of the video. So it makes it easy for the teacher to, like, teach a question that people are really interested. And they reached, like, four and a half million teachers countrywide. Like, I think at one point,

We're gonna, like, have this little worksheet and this video, and the video is gonna, like, tease us part of it. And then we have to go figure out the next bit, then we watch the next bit of the video. So it makes it easy for the teacher to, like, teach a question that people are really interested. And they reached, like, four and a half million teachers countrywide. Like, I think at one point,

54:11

thirty or forty percent of all elementaries

thirty or forty percent of all elementaries

54:14

were using them. So they had, like, dude, how do they only sell for a hundred and fifty million dollars? Incredible

were using them. So they had, like, dude, how do they only sell for a hundred and fifty million dollars? Incredible

54:18

penetration. It was it was absolutely insane.

penetration. It was it was absolutely insane.

54:22

They I don't know why they sold for one hundred and forty million, but I know that they had basically raised very little money and they were super profitable. And so I think, you know, for the guys, they probably made, you know, over a hundred million dollars off this deal. And,

They I don't know why they sold for one hundred and forty million, but I know that they had basically raised very little money and they were super profitable. And so I think, you know, for the guys, they probably made, you know, over a hundred million dollars off this deal. And,

54:35

you know, they raised, I think they raised only four million dollars, like, lifetime. Got it. It was a bit old. They started in two thousand fourteen. So, you know, seven seven years or so.

you know, they raised, I think they raised only four million dollars, like, lifetime. Got it. It was a bit old. They started in two thousand fourteen. So, you know, seven seven years or so.

54:44

And I think, you know, charging money is always is always hard, but,

And I think, you know, charging money is always is always hard, but,

54:49

but they these guys are super smart. I talked to the guy, Keith, and I just really respected what they had built. I thought, wow. What a cool product.

but they these guys are super smart. I talked to the guy, Keith, and I just really respected what they had built. I thought, wow. What a cool product.

54:56

Amazing that they've gotten this level of saturation,

Amazing that they've gotten this level of saturation,

54:59

and it was, like, The way they sold was it was like, you know, like bottoms up in a way, I think,

and it was, like, The way they sold was it was like, you know, like bottoms up in a way, I think,

55:04

where, like, teach it was just so, like, teachers couldn't help but talk about it to other teachers because they were like, Oh, this is amazing. It's like, normally, when I wheel out the TV Well, yeah. It makes your job way easy. I feel guilty. I'm like, copping out. It's like, yeah, we're gonna watch a movie today class. But it's like, this is different. This is, like, It's interactive. It's based on questions. It's based on science, and they're like, we're just gonna teach science this way. And,

where, like, teach it was just so, like, teachers couldn't help but talk about it to other teachers because they were like, Oh, this is amazing. It's like, normally, when I wheel out the TV Well, yeah. It makes your job way easy. I feel guilty. I'm like, copping out. It's like, yeah, we're gonna watch a movie today class. But it's like, this is different. This is, like, It's interactive. It's based on questions. It's based on science, and they're like, we're just gonna teach science this way. And,

55:26

yeah, I thought it was amazing.

yeah, I thought it was amazing.

55:28

That's so good. This Yeah. They reach fifty percent of the US elementary school market, which is How much revenue were they making? Wild. I don't know. At the time I was talking to them, they were doing, like, somewhere between ten and twenty million in revenue profitably.

That's so good. This Yeah. They reach fifty percent of the US elementary school market, which is How much revenue were they making? Wild. I don't know. At the time I was talking to them, they were doing, like, somewhere between ten and twenty million in revenue profitably.

55:42

And did they make money through ads, or they, like, sold it or No. They sell the, like, subscription, I think. It was a subscription. To the software.

And did they make money through ads, or they, like, sold it or No. They sell the, like, subscription, I think. It was a subscription. To the software.

55:49

Dude, how do you reach that many teachers, but only have an only cell for one forty? That's crazy to me. Yeah. Yeah. I don't know.

Dude, how do you reach that many teachers, but only have an only cell for one forty? That's crazy to me. Yeah. Yeah. I don't know.

55:56

This wild. Anyways, I gotta run, dude. I gotta call with this,

This wild. Anyways, I gotta run, dude. I gotta call with this,

56:00

crazy crypto thing that I'm trying to get into. So I wanna see if I can do that.

crazy crypto thing that I'm trying to get into. So I wanna see if I can do that.

56:04

Alright. We'll talk soon. Oh, alright, Sean. If you wanna leave, you can leave, I think. Ben, do I gotta read out some names? Yes.

Alright. We'll talk soon. Oh, alright, Sean. If you wanna leave, you can leave, I think. Ben, do I gotta read out some names? Yes.

56:13

Actually, just one name.

Actually, just one name.

56:15

Alright. We did this thing where we gave sixty minutes of Sean and I's time. What did the person have to do to win?

Alright. We did this thing where we gave sixty minutes of Sean and I's time. What did the person have to do to win?

56:22

They had to review rate and review us on Apple Podcast.

They had to review rate and review us on Apple Podcast.

56:26

Great. And the winner is, it's is it SS?

Great. And the winner is, it's is it SS?

56:29

Yes.

Yes.

56:30

Spencer Scott, you are the winner. Has Spencer he follows me on Twitter. He always replies to my stuff. Does he know that he won other than right now?

Spencer Scott, you are the winner. Has Spencer he follows me on Twitter. He always replies to my stuff. Does he know that he won other than right now?

56:38

Yeah. I told him. Nice. Alright. Spencer's got the winner. Last week, we gave the winner for the TikTok thing. So we did this TikTok thing where if you made videos, on any platform and use MFM clip,

Yeah. I told him. Nice. Alright. Spencer's got the winner. Last week, we gave the winner for the TikTok thing. So we did this TikTok thing where if you made videos, on any platform and use MFM clip,

56:49

hashtag, you you could win five grand. We gave

hashtag, you you could win five grand. We gave

56:53

three. Do we have three or two?

three. Do we have three or two?

56:55

Two. Two.

Two. Two.

56:56

And then before that, we did a contest where if you're ready and review us, you want sixty minutes with Sean and I. So we gave you that one to Spencer Scott, and we're gonna keep doing these not doing it yet, but we're gonna keep doing them. So that's the episode. That's the winner.

And then before that, we did a contest where if you're ready and review us, you want sixty minutes with Sean and I. So we gave you that one to Spencer Scott, and we're gonna keep doing these not doing it yet, but we're gonna keep doing them. So that's the episode. That's the winner.

57:09

Check it out.

Check it out.

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