00:00

I'm gonna do this. I'm gonna hire a Santa, I'm gonna find a foot traffic area, and I'm gonna make, like, ten grand in a day. No way. There's no way you're gonna be able to pull this off. I bet you five hundred dollars.

I'm gonna do this. I'm gonna hire a Santa, I'm gonna find a foot traffic area, and I'm gonna make, like, ten grand in a day. No way. There's no way you're gonna be able to pull this off. I bet you five hundred dollars.

00:13

Yeah. I feel like I could rule the world. I know I could be what I want to.

Yeah. I feel like I could rule the world. I know I could be what I want to.

00:18

I put my all in it, like, days off on a road. Let's travel never looking back. I think it should we be doing a light

I put my all in it, like, days off on a road. Let's travel never looking back. I think it should we be doing a light

00:26

we right now, we just roll into the conversation. Should we be doing a thing where it's like, this is the my front billing podcast where we do x y z? Cause, like, if you're a new person coming on, And the podcast starts with you being like, we good? Okay.

we right now, we just roll into the conversation. Should we be doing a thing where it's like, this is the my front billing podcast where we do x y z? Cause, like, if you're a new person coming on, And the podcast starts with you being like, we good? Okay.

00:40

So I'm gonna tell you a story. I bought a car. And the car has a transmission. You know what a transmission is? So check this out. And then you, like, you go to the thing. So should we be, educating people on what this is, or you think that's to try hard and just like it is. No. I think we should. We we did the intros at the end for a while where, like, we recorded them and put them in front. But how do you I don't even know how to describe this podcast. When I meet someone and they ask me what I do for a living, I say, oh, I do this thing. I also host this podcast called my first million, and I'm always embarrassed to say the name. But then what do you explain the podcast is?

So I'm gonna tell you a story. I bought a car. And the car has a transmission. You know what a transmission is? So check this out. And then you, like, you go to the thing. So should we be, educating people on what this is, or you think that's to try hard and just like it is. No. I think we should. We we did the intros at the end for a while where, like, we recorded them and put them in front. But how do you I don't even know how to describe this podcast. When I meet someone and they ask me what I do for a living, I say, oh, I do this thing. I also host this podcast called my first million, and I'm always embarrassed to say the name. But then what do you explain the podcast is?

01:14

Yeah. I would say, like, you know, for people who are,

Yeah. I would say, like, you know, for people who are,

01:18

they're kinda like business nerds or they're their idea junkies.

they're kinda like business nerds or they're their idea junkies.

01:21

So they're always, you know, scheming or wondering, you know, what's the business behind this? How much money does this make? How much money does this person have? Those types of questions that you're not allowed to say out loud, this is the place where we talk about those things out loud. That's kind of my my off top, my head description.

So they're always, you know, scheming or wondering, you know, what's the business behind this? How much money does this make? How much money does this person have? Those types of questions that you're not allowed to say out loud, this is the place where we talk about those things out loud. That's kind of my my off top, my head description.

01:35

And so we brainstorm if you wanna, you know, if you wanna sit here while we brainstorm business ideas

And so we brainstorm if you wanna, you know, if you wanna sit here while we brainstorm business ideas

01:41

and break down the economics behind businesses that you've heard of or never heard of,

and break down the economics behind businesses that you've heard of or never heard of,

01:47

this is the podcast for you. Great. Well, those are intro. Another way another way I'd put it is every other podcast you can listen to if you go into iTunes is gonna be about the past or about the future, and we tell you something about the present right now. So past is all interviews about shit you've done. The future is, you know, guessing about, you know, what the world's gonna look like in twenty twenty years.

this is the podcast for you. Great. Well, those are intro. Another way another way I'd put it is every other podcast you can listen to if you go into iTunes is gonna be about the past or about the future, and we tell you something about the present right now. So past is all interviews about shit you've done. The future is, you know, guessing about, you know, what the world's gonna look like in twenty twenty years.

02:09

And what we do is we talk about business opportunities that exist today.

And what we do is we talk about business opportunities that exist today.

02:12

That, that you should be looking either building, investing in, or just knowing about. But it's not just business. For example,

That, that you should be looking either building, investing in, or just knowing about. But it's not just business. For example,

02:20

I got messages. Sometimes we talk about health related stuff, or we just talk about, like, things we're doing with our life.

I got messages. Sometimes we talk about health related stuff, or we just talk about, like, things we're doing with our life.

02:26

And I got messages saying people love it. For example, Right now, I'm staying at my friend's house in Hawaii,

And I got messages saying people love it. For example, Right now, I'm staying at my friend's house in Hawaii,

02:32

and I posted a video on my Twitter. Did you see that video?

and I posted a video on my Twitter. Did you see that video?

02:36

Looked sick. I saw it. Okay. It looks sick. But there's something interesting about this house and what my friend does that I think is amazing.

Looked sick. I saw it. Okay. It looks sick. But there's something interesting about this house and what my friend does that I think is amazing.

02:44

So he only has one it's a really big living room. He's got a huge living room. He's got a very small couch. The rest, he's got pads, like, pillows on the floor. And it's people it's floor sitting. Like, it's like a floor sitting scheme

So he only has one it's a really big living room. He's got a huge living room. He's got a very small couch. The rest, he's got pads, like, pillows on the floor. And it's people it's floor sitting. Like, it's like a floor sitting scheme

02:58

or, like, a layout

or, like, a layout

02:59

and I love it. Have you ever sat, like, been to a house where people, like, sit on the floor? So my sister did this unintentionally. So my sister, I think I think I've mentioned I should probably talk about her businesses because they're pretty cool. Yeah.

and I love it. Have you ever sat, like, been to a house where people, like, sit on the floor? So my sister did this unintentionally. So my sister, I think I think I've mentioned I should probably talk about her businesses because they're pretty cool. Yeah.

03:11

But she basically does something called in home,

But she basically does something called in home,

03:14

like, in home,

like, in home,

03:16

daycare of preschool. So she she does both.

daycare of preschool. So she she does both.

03:18

And so, like, she took she took over my apartment. So my parents were like, hey, my parents had a house, And attached to the house was a two bedroom condo. And I was living in that right when I moved to San Francisco. I I lived in that that place,

And so, like, she took she took over my apartment. So my parents were like, hey, my parents had a house, And attached to the house was a two bedroom condo. And I was living in that right when I moved to San Francisco. I I lived in that that place,

03:31

like, for, like, a year.

like, for, like, a year.

03:32

And

And

03:33

Then I got notice. I was getting evicted by my parents. I was like, what? What's going on? It's like, oh, yeah. Your sister needs the the the space she's starting a business in here. So, like, you know, you gotta get the fuck out and, like, she's gonna take over this space. So where we had the living room,

Then I got notice. I was getting evicted by my parents. I was like, what? What's going on? It's like, oh, yeah. Your sister needs the the the space she's starting a business in here. So, like, you know, you gotta get the fuck out and, like, she's gonna take over this space. So where we had the living room,

03:47

she basically ran, a a preschool out of that space. And, except for the way you told me the numbers. It was a really good business.

she basically ran, a a preschool out of that space. And, except for the way you told me the numbers. It was a really good business.

03:56

Oh, it's still a great business. So she has three of these now. They're all they're all different. So she's got an outdoor. So it's even better. Right? So so the first genius move was instead of going and renting a commercial space, she's like, oh, I'll just use like, an in I'll I'll do in home. And, okay, why is that good? Well, you're already paying the mortgage. And what happens is from, you know, eight AM to four PM during the day, a part of your home will be used for your preschool, your daycare. And now if you're a student so you would think, okay, That seems pretty small. Like, you got what, ten kids in there. No. No big deal. Well, every kid pays three thousand dollars. So that's thirty grand a month. Of income coming in.

Oh, it's still a great business. So she has three of these now. They're all they're all different. So she's got an outdoor. So it's even better. Right? So so the first genius move was instead of going and renting a commercial space, she's like, oh, I'll just use like, an in I'll I'll do in home. And, okay, why is that good? Well, you're already paying the mortgage. And what happens is from, you know, eight AM to four PM during the day, a part of your home will be used for your preschool, your daycare. And now if you're a student so you would think, okay, That seems pretty small. Like, you got what, ten kids in there. No. No big deal. Well, every kid pays three thousand dollars. So that's thirty grand a month. Of income coming in.

04:34

Now,

Now,

04:35

you have teachers. So you got maybe three teachers

you have teachers. So you got maybe three teachers

04:38

there.

there.

04:39

It ends up being about forty forty percent, I wanna say, profit. I might be wrong off the forehead, but it's about forty percent profit. There's another, you know, hidden benefit, which is you can write off pretty much everything about your house and your in home life because your business runs out of your home. So you basically pay no taxes.

It ends up being about forty forty percent, I wanna say, profit. I might be wrong off the forehead, but it's about forty percent profit. There's another, you know, hidden benefit, which is you can write off pretty much everything about your house and your in home life because your business runs out of your home. So you basically pay no taxes.

04:54

Sorry. Your all your life expenses

Sorry. Your all your life expenses

04:56

are also business expenses in a way, because that couch that you got or that mat that play mat you bought, that's all for the school. Right? All the toys you bought your kids also get to play with before the school. You're and she also sent her kids to the school. So her own what she would normally be paying for daycare now she was getting, you know, for free because she had her own school. And so and then she started she created an even better one, which was an outdoor only program So what's better than using your in home for for for your space? No space at all. Use the public parks.

are also business expenses in a way, because that couch that you got or that mat that play mat you bought, that's all for the school. Right? All the toys you bought your kids also get to play with before the school. You're and she also sent her kids to the school. So her own what she would normally be paying for daycare now she was getting, you know, for free because she had her own school. And so and then she started she created an even better one, which was an outdoor only program So what's better than using your in home for for for your space? No space at all. Use the public parks.

05:27

And this was great because a whole bunch of parents didn't want their kids

And this was great because a whole bunch of parents didn't want their kids

05:30

indoors all day and, like, sitting, you know, all kinda, like, sitting inside. Well, you're gonna do that at home anyways. Why don't you get out there, like, a good kid and go play, go go play with nature. And so she created Nature Kids, such as this program in San Francisco, and it's actually awesome. It has, like, the highest reviews. And there's I went to the class And, basically, all the other parents were there, and I was just kinda talking to the parents. It's like, oh, yeah. This guy, he started, Kiva,

indoors all day and, like, sitting, you know, all kinda, like, sitting inside. Well, you're gonna do that at home anyways. Why don't you get out there, like, a good kid and go play, go go play with nature. And so she created Nature Kids, such as this program in San Francisco, and it's actually awesome. It has, like, the highest reviews. And there's I went to the class And, basically, all the other parents were there, and I was just kinda talking to the parents. It's like, oh, yeah. This guy, he started, Kiva,

05:53

This guy is ex PayPal. This guy is the it's like all these, like, billionaires of San Francisco, basically sending their kids to this outdoor program. Wait. See a three of them now?

This guy is ex PayPal. This guy is the it's like all these, like, billionaires of San Francisco, basically sending their kids to this outdoor program. Wait. See a three of them now?

06:03

So she has, yeah, she has three total, program.

So she has, yeah, she has three total, program.

06:06

So this could be, like, a, like, a seven figure a year business.

So this could be, like, a, like, a seven figure a year business.

06:11

Yeah. It is. Yeah. So it is it is that. And and so and so she has, like, teachers who who who, you know, run the day to day. She's on walkie talkie with them, like, doing throughout the day, and she has, like, can't nest cameras in the place. So she can be like, like, hey, you know, like,

Yeah. It is. Yeah. So it is it is that. And and so and so she has, like, teachers who who who, you know, run the day to day. She's on walkie talkie with them, like, doing throughout the day, and she has, like, can't nest cameras in the place. So she can be like, like, hey, you know, like,

06:26

you know, what if she can keep an eye on it, but she's not day to day involved anymore, which is great. At the beginning, it was her And my mom was, like, making the food for the kids, like, making tacos and shit. And, like, now it's all, like, you know, all done done much better. And and and their home, their their floor sitters

you know, what if she can keep an eye on it, but she's not day to day involved anymore, which is great. At the beginning, it was her And my mom was, like, making the food for the kids, like, making tacos and shit. And, like, now it's all, like, you know, all done done much better. And and and their home, their their floor sitters

06:41

So okay. Yeah. So back to the floor setting thing. Sorry. So because of that, whenever I go to my sister's place,

So okay. Yeah. So back to the floor setting thing. Sorry. So because of that, whenever I go to my sister's place,

06:47

her living room, there was no furniture. There was no TV. There was no nothing. Like, a normal living room would have she had done, like, what you did with your home gym. She had just turned the whole floor into play mats, and even better than just the floor sitting because it's just play mats And then, like,

her living room, there was no furniture. There was no TV. There was no nothing. Like, a normal living room would have she had done, like, what you did with your home gym. She had just turned the whole floor into play mats, and even better than just the floor sitting because it's just play mats And then, like,

07:01

all the walls had, like, kinda, like, kids games and decals and stuff like that. But then she had these, like, little swings for kids, you know, like, a rope swing, like, orzan, just like hanging from the middle of the room. So, like, things that would occupy the kids, but then when I would go hang out there, I'm floor sitting. I'm just, like, stretching while we're hanging out, which I'm It's the best. That's exactly what I'm doing. So so I was getting so fucking limber just like hanging out with my sister because why wouldn't I just stretching and rolling and just getting to know my body a little bit. And then there's a swing there. So now I'm kinda like practicing rope climbs, like, a fireman and shit. And I was like, dude, this is like I don't know what, like, it's like an ergonomic lifestyle. It's like, you know, there's this

all the walls had, like, kinda, like, kids games and decals and stuff like that. But then she had these, like, little swings for kids, you know, like, a rope swing, like, orzan, just like hanging from the middle of the room. So, like, things that would occupy the kids, but then when I would go hang out there, I'm floor sitting. I'm just, like, stretching while we're hanging out, which I'm It's the best. That's exactly what I'm doing. So so I was getting so fucking limber just like hanging out with my sister because why wouldn't I just stretching and rolling and just getting to know my body a little bit. And then there's a swing there. So now I'm kinda like practicing rope climbs, like, a fireman and shit. And I was like, dude, this is like I don't know what, like, it's like an ergonomic lifestyle. It's like, you know, there's this

07:40

whole my lifestyle just changed into this, like, mobile Tarzan

whole my lifestyle just changed into this, like, mobile Tarzan

07:44

you know, one with nature and one with my body. That's exactly what I was saying.

you know, one with nature and one with my body. That's exactly what I was saying.

07:48

Every time I'm here, so he's got this, like, hammock swing coming down from the ceiling. And so you have to, like, sit in a particular way where you're stretching. And then he's got, like, these cushions that are only, like, eight inches above above the ground. Yeah. And you just sit there. And it takes a minute to get used to it. It is so much better than sitting on a couch. It's so much better. It's the best. I watched this YouTube video recently and this guy had this whole, like,

Every time I'm here, so he's got this, like, hammock swing coming down from the ceiling. And so you have to, like, sit in a particular way where you're stretching. And then he's got, like, these cushions that are only, like, eight inches above above the ground. Yeah. And you just sit there. And it takes a minute to get used to it. It is so much better than sitting on a couch. It's so much better. It's the best. I watched this YouTube video recently and this guy had this whole, like,

08:11

theory. It's, like, it's kind of like a TED Talk. This guy got this video, and it's all about how, like,

theory. It's, like, it's kind of like a TED Talk. This guy got this video, and it's all about how, like,

08:16

sitting is, like, crushing us. And, basically, his whole thing is basically that you should stand most of the time, and you should stand in a very particular way where you, like, squeeze your butt And so it's like your hips are directly underneath you. And he's got this whole talk and he, like, looks at these people who don't sit in normal ninety degree chairs. And he shows, like, what their butt looks like, and it's like, the whatever. It's like the the whole point is, he, like, has all these visuals. Anyway,

sitting is, like, crushing us. And, basically, his whole thing is basically that you should stand most of the time, and you should stand in a very particular way where you, like, squeeze your butt And so it's like your hips are directly underneath you. And he's got this whole talk and he, like, looks at these people who don't sit in normal ninety degree chairs. And he shows, like, what their butt looks like, and it's like, the whatever. It's like the the whole point is, he, like, has all these visuals. Anyway,

08:42

I've been floor sitting, and it is awesome. I'm one hundred percent gonna with this or at least I'm gonna try to. Yeah. It's a total hack. I should do that. Like, I do love me some couch time, but I definitely wanna have a room That's just pure maths. And then when I hang out there, work there, just roll around there, it's just like a different vibe. And with kids, it's perfect because that's what they naturally want anyways. And so I'm just gonna do that with my giant, like, playroom. Do you wanna talk about,

I've been floor sitting, and it is awesome. I'm one hundred percent gonna with this or at least I'm gonna try to. Yeah. It's a total hack. I should do that. Like, I do love me some couch time, but I definitely wanna have a room That's just pure maths. And then when I hang out there, work there, just roll around there, it's just like a different vibe. And with kids, it's perfect because that's what they naturally want anyways. And so I'm just gonna do that with my giant, like, playroom. Do you wanna talk about,

09:08

Aussie?

Aussie?

09:09

This is amazing. I got a bunch of topics. I'm gonna save half of them for next time, but we'll do half today.

This is amazing. I got a bunch of topics. I'm gonna save half of them for next time, but we'll do half today.

09:14

Ozi, this is an amazing, amazing story.

Ozi, this is an amazing, amazing story.

09:17

The story came out about Aussie Media, and if you missed it, I'm gonna give you the rundown, and then I want Sam, I want you to react to the call about it. Okay. So here's what I know and you fill in the gaps. Okay. So I heard about this because,

The story came out about Aussie Media, and if you missed it, I'm gonna give you the rundown, and then I want Sam, I want you to react to the call about it. Okay. So here's what I know and you fill in the gaps. Okay. So I heard about this because,

09:29

the story breaks in the New York Times. And they basically say, And they talk about Aussie media. A company that I never really heard of. Most people have no idea what it is. Red flag number one. So they go they were they it's a company that's raised a hundred fifty million dollars,

the story breaks in the New York Times. And they basically say, And they talk about Aussie media. A company that I never really heard of. Most people have no idea what it is. Red flag number one. So they go they were they it's a company that's raised a hundred fifty million dollars,

09:43

and they were on this call with Goldman Sachs, and Goldman Sachs is ready to invest forty million dollars of the company, and they're just sort of doing their final kinda, like, diligent slash get to know you calls. And they're one of the selling points that Aussie was telling Goldman Sachs about, like, how it's defensible and how we're, like, this next gen media company was they were like, our YouTube videos, which you see, you know, some of our YouTube videos get millions of views,

and they were on this call with Goldman Sachs, and Goldman Sachs is ready to invest forty million dollars of the company, and they're just sort of doing their final kinda, like, diligent slash get to know you calls. And they're one of the selling points that Aussie was telling Goldman Sachs about, like, how it's defensible and how we're, like, this next gen media company was they were like, our YouTube videos, which you see, you know, some of our YouTube videos get millions of views,

10:07

which is good for news and media company.

which is good for news and media company.

10:10

It's, you know, YouTube loves us. The data shows that, you know, YouTube sees that, you know, gen z or millennials, like, love content. So they're they're big fans of our of our content. We're gonna be doing much more with YouTube. So, you know, your investment now, you're investing in this, like, next gen video company as well. And so they they get on a call. They're like, why don't we do a call with us, the founders of Ozie, Goldman,

It's, you know, YouTube loves us. The data shows that, you know, YouTube sees that, you know, gen z or millennials, like, love content. So they're they're big fans of our of our content. We're gonna be doing much more with YouTube. So, you know, your investment now, you're investing in this, like, next gen video company as well. And so they they get on a call. They're like, why don't we do a call with us, the founders of Ozie, Goldman,

10:31

and, the executive over at YouTube who runs YouTube originals. And so they get on the call, and they're on a conference call, and they're waiting for the the the YouTube guy emails and says, hey, I'm running a few minutes late. Sorry. So they're on this video call. And then the YouTube guy says, hey, guys. I'm, you know, I'm sorry. I'm still stuck in traffic. Can't do video. Can we just switch to a, a phone call? Conference call. Sorry for the inconvenience. And everyone's like, no problem. We switch over to the phone call, and he calls in and he says, Hey, I'm so inside. Let's Jeff. I don't know what his name is. Those are on Jeff from YouTube.

and, the executive over at YouTube who runs YouTube originals. And so they get on the call, and they're on a conference call, and they're waiting for the the the YouTube guy emails and says, hey, I'm running a few minutes late. Sorry. So they're on this video call. And then the YouTube guy says, hey, guys. I'm, you know, I'm sorry. I'm still stuck in traffic. Can't do video. Can we just switch to a, a phone call? Conference call. Sorry for the inconvenience. And everyone's like, no problem. We switch over to the phone call, and he calls in and he says, Hey, I'm so inside. Let's Jeff. I don't know what his name is. Those are on Jeff from YouTube.

11:04

Yeah. Ozzy is amazing. Our data shows that it just crushes other media companies,

Yeah. Ozzy is amazing. Our data shows that it just crushes other media companies,

11:10

they're really innovative. We we plan to feature them and do a whole lot more. It's so great.

they're really innovative. We we plan to feature them and do a whole lot more. It's so great.

11:15

And the Goldman guys, they're like, wow, that sounds good. But, you know, they sort of notice, like,

And the Goldman guys, they're like, wow, that sounds good. But, you know, they sort of notice, like,

11:20

his voice sounded a little funny. Almost like it was, like, like a voice changer. And they're, like, ah, it's probably nothing.

his voice sounded a little funny. Almost like it was, like, like a voice changer. And they're, like, ah, it's probably nothing.

11:27

But, you know, like, just a case, let's go ahead and just, like, double check-in our diligence here. Let's just let's just email the guy from YouTube and just just make sure, you know, it's all all good. And they were like, oh, you know, he had emailed us from a Gmail, which is kinda weird, you know, like, the official jeff at gmail dot com. Like, let's just email let's just go to YouTube and themselves and just email him directly. And so they email and that guy, of course, is like, what the hell? I've never heard of Aussie media. No. I was not on a phone call. What are you talking about? And so Goldman's like, what the fuck is going on? And so this basically was and then they they they they go back to the company and the company's like, oh my god. Yes. I we're so sorry.

But, you know, like, just a case, let's go ahead and just, like, double check-in our diligence here. Let's just let's just email the guy from YouTube and just just make sure, you know, it's all all good. And they were like, oh, you know, he had emailed us from a Gmail, which is kinda weird, you know, like, the official jeff at gmail dot com. Like, let's just email let's just go to YouTube and themselves and just email him directly. And so they email and that guy, of course, is like, what the hell? I've never heard of Aussie media. No. I was not on a phone call. What are you talking about? And so Goldman's like, what the fuck is going on? And so this basically was and then they they they they go back to the company and the company's like, oh my god. Yes. I we're so sorry.

12:03

A lapse in judgment we had. That was my co founder

A lapse in judgment we had. That was my co founder

12:07

on the call. You know, like, we're embarrassed.

on the call. You know, like, we're embarrassed.

12:09

Sorry. That was just a bad bad decision.

Sorry. That was just a bad bad decision.

12:12

I don't know. I don't even know how they could with a straight face back out of that, but they, you know, they back out of it. And Goldman says, okay. Look, we're not gonna invest because obviously,

I don't know. I don't even know how they could with a straight face back out of that, but they, you know, they back out of it. And Goldman says, okay. Look, we're not gonna invest because obviously,

12:20

shady as fuck, but, you know, we're not gonna make a big deal out of it. So, you know, what up? So they back out. And this this company, if you look into Aussie, they had made some pretty big claims, so some other big claims. So fifty million monthly unique they said their email newsletter had twenty million monthly subscribers, which is, like, you know, as somebody who has That's, like, the biggest thing ever. Yeah. Twenty million. So you'd be unheard of.

shady as fuck, but, you know, we're not gonna make a big deal out of it. So, you know, what up? So they back out. And this this company, if you look into Aussie, they had made some pretty big claims, so some other big claims. So fifty million monthly unique they said their email newsletter had twenty million monthly subscribers, which is, like, you know, as somebody who has That's, like, the biggest thing ever. Yeah. Twenty million. So you'd be unheard of.

12:44

I think the public numbers morning, Bruce said they had three million. I think you guys are right around that same number. So to to do, you know, ten times more than that would be, like, wow, that's pretty substantial. Like, that's interesting.

I think the public numbers morning, Bruce said they had three million. I think you guys are right around that same number. So to to do, you know, ten times more than that would be, like, wow, that's pretty substantial. Like, that's interesting.

12:56

And, oh, you have fifty million uniques, like, on your website. When I go there, Looks like you have less than a million according to this data. Fifty million monthly uniques is also, like, a top

And, oh, you have fifty million uniques, like, on your website. When I go there, Looks like you have less than a million according to this data. Fifty million monthly uniques is also, like, a top

13:08

hundred or top two hundred website. I mean, it's it's Right.

hundred or top two hundred website. I mean, it's it's Right.

13:12

Huge.

Huge.

13:13

So people start looking into it, and they start looking into all their claims. So they claim They're like, we are Amazon Prime's first talk show. And then you go look into it and it's like they used it wasn't like Amazon Prime commissioned and paid them for a talk show. They use something called, like, direct upload, which just lets anybody upload their thing into the library.

So people start looking into it, and they start looking into all their claims. So they claim They're like, we are Amazon Prime's first talk show. And then you go look into it and it's like they used it wasn't like Amazon Prime commissioned and paid them for a talk show. They use something called, like, direct upload, which just lets anybody upload their thing into the library.

13:31

And, and then they claimed that they were the first. And then they were using Amazon's

And, and then they claimed that they were the first. And then they were using Amazon's

13:36

name and all their, like, kind of, like, billboards and ads saying it was Amazon's first. And Amazon sent them a cease and desist. I was like, take our name off your shit. And, and he's like, I stand by our claims, but, you know, of course, we'll we'll take your name off this. And, and then they claimed that they are the fastest growing talk show on YouTube and that the journalist was, like, So how do you know that? Because, you know, we talked to social blade. They measure this kind of thing. They said you're pretty, like, average.

name and all their, like, kind of, like, billboards and ads saying it was Amazon's first. And Amazon sent them a cease and desist. I was like, take our name off your shit. And, and he's like, I stand by our claims, but, you know, of course, we'll we'll take your name off this. And, and then they claimed that they are the fastest growing talk show on YouTube and that the journalist was, like, So how do you know that? Because, you know, we talked to social blade. They measure this kind of thing. They said you're pretty, like, average.

14:00

He's like, well, you know, we're the fastest growing premium

He's like, well, you know, we're the fastest growing premium

14:03

talk show that's YouTube centric, like their own category they made up. And we looked and we couldn't find a faster growing one. And it's like, oh, so you looked and you couldn't find one. And so you said you are the the vessel. And then they they look at if you look at their YouTube videos, they'll have, like, a million views, but, like, less than a hundred comments. So, you know, a little fishy,

talk show that's YouTube centric, like their own category they made up. And we looked and we couldn't find a faster growing one. And it's like, oh, so you looked and you couldn't find one. And so you said you are the the vessel. And then they they look at if you look at their YouTube videos, they'll have, like, a million views, but, like, less than a hundred comments. So, you know, a little fishy,

14:22

a little fishy, you know, what's going on here? And so,

a little fishy, you know, what's going on here? And so,

14:26

and by the way, they had, like, pretty legit investors. So Axel Springer,

and by the way, they had, like, pretty legit investors. So Axel Springer,

14:30

Mark Lazarus, who owns the Milwaukee Bucks, like Steve Jobs' wife, David Drumman who's just like, you know, long time Google exec.

Mark Lazarus, who owns the Milwaukee Bucks, like Steve Jobs' wife, David Drumman who's just like, you know, long time Google exec.

14:37

They had some pretty, like, legit investors still have pretty legit investors. And the funny thing is after Goldman Sachs walked away and all this happened. They still raised money. Still raised still raised another round. And so what's your what what did I miss and what's your reaction? Yeah. So the takeaway here is two fold. The first is we actually talked about this a few weeks, a week or two ago. We said that you can raise a fair amount of money and pretty much lie, and most people will not check-in on you. Right? Yeah. We said we said the following.

They had some pretty, like, legit investors still have pretty legit investors. And the funny thing is after Goldman Sachs walked away and all this happened. They still raised money. Still raised still raised another round. And so what's your what what did I miss and what's your reaction? Yeah. So the takeaway here is two fold. The first is we actually talked about this a few weeks, a week or two ago. We said that you can raise a fair amount of money and pretty much lie, and most people will not check-in on you. Right? Yeah. We said we said the following.

15:07

I'm surprised more people ain't lying because it would be so easy and quite lucrative to do so Yeah. When it comes to the thing. And we said,

I'm surprised more people ain't lying because it would be so easy and quite lucrative to do so Yeah. When it comes to the thing. And we said,

15:15

Most people, us included, don't do a ton of diligence. And even if you do, it's very easy to get away with the basic diligence. And where nobody's

Most people, us included, don't do a ton of diligence. And even if you do, it's very easy to get away with the basic diligence. And where nobody's

15:23

Right? Where And then you take these larger funds, larger names,

Right? Where And then you take these larger funds, larger names,

15:28

and, They still don't do it. They all got dupes too. You know what I mean? So let's, like,

and, They still don't do it. They all got dupes too. You know what I mean? So let's, like,

15:33

so there is a systemic problem in a way. It's a feature and a and a problem. The feature is this industry runs on trust. And the reason you you and I can do deals on a handshake is because we trust each other, and we and there's a lot of founders out there who are the majority of people are not try or not duplicitous

so there is a systemic problem in a way. It's a feature and a and a problem. The feature is this industry runs on trust. And the reason you you and I can do deals on a handshake is because we trust each other, and we and there's a lot of founders out there who are the majority of people are not try or not duplicitous

15:51

or or lying or committing fraud. And so that's why Silicon Valley can move at a fast pace because we don't have to take three to six months to diligence every single deal we do. That's why we can move at a fast pace. But the flip side of that is it does create an opportunity for fraudsters to to to lie. And that's Which doesn't happen often. But so, basically, I believe the founder's name is Carlos Watson. And Carlos Watson is a very charismatic

or or lying or committing fraud. And so that's why Silicon Valley can move at a fast pace because we don't have to take three to six months to diligence every single deal we do. That's why we can move at a fast pace. But the flip side of that is it does create an opportunity for fraudsters to to to lie. And that's Which doesn't happen often. But so, basically, I believe the founder's name is Carlos Watson. And Carlos Watson is a very charismatic

16:15

guy. I think he was a host or had a TV show or something like that on both PBS and

guy. I think he was a host or had a TV show or something like that on both PBS and

16:21

CNN, if I remember correctly, they started about a year or two before us. And I remember I recruited people from there, or and I had one woman who worked there who worked for us, and and I would ask them about,

CNN, if I remember correctly, they started about a year or two before us. And I remember I recruited people from there, or and I had one woman who worked there who worked for us, and and I would ask them about,

16:34

ask her about them. And, basically,

ask her about them. And, basically,

16:36

they caught my eye because I would use similar web, and I would notice that they had very little traffic. And if you go to on their website now, the hustle probably actually gets more traffic than they do. And we don't even I compared. You guys have about ten percent more traffic according to that than them. Yeah. We don't even try to get traffic. Like, we don't, like, that's not our business is not web traffic, but their business is web traffic, Aussie. Additionally, their website is horrible. Like, it's one of these sites that looks pretty, but you go to it, and you're like, how the hell do you work this thing? And, like, it's, like, impossible to figure out what they're, like, as a marketer and entrepreneur, I can go to a website. And I can look at it, I'd be like, oh, the goal is to drive me to this thing. When I see their thing, I'm like, What are they trying to get me to do? And so I've always had a red flag about this company because they claimed these huge valuations.

they caught my eye because I would use similar web, and I would notice that they had very little traffic. And if you go to on their website now, the hustle probably actually gets more traffic than they do. And we don't even I compared. You guys have about ten percent more traffic according to that than them. Yeah. We don't even try to get traffic. Like, we don't, like, that's not our business is not web traffic, but their business is web traffic, Aussie. Additionally, their website is horrible. Like, it's one of these sites that looks pretty, but you go to it, and you're like, how the hell do you work this thing? And, like, it's, like, impossible to figure out what they're, like, as a marketer and entrepreneur, I can go to a website. And I can look at it, I'd be like, oh, the goal is to drive me to this thing. When I see their thing, I'm like, What are they trying to get me to do? And so I've always had a red flag about this company because they claimed these huge valuations.

17:23

They claimed this this huge reach And I don't know anyone who consumed it. I when I was in New York, I used to see,

They claimed this this huge reach And I don't know anyone who consumed it. I when I was in New York, I used to see,

17:31

buses with their logos on it, and they're buying all these ads, and media companies don't buy ads, media companies sell ads, and you're not buying a bus ad of of all ads. And so I used to see this, and I knew that something weird was happening because they didn't make sense how they made money. And they constantly had to raise money. And so this was always full of shit to me.

buses with their logos on it, and they're buying all these ads, and media companies don't buy ads, media companies sell ads, and you're not buying a bus ad of of all ads. And so I used to see this, and I knew that something weird was happening because they didn't make sense how they made money. And they constantly had to raise money. And so this was always full of shit to me.

17:51

I'm a little surprised axle springer invested in it because they're pretty legit, but I'm not surprised that Steve Jobs's wife invested into it. Because she invests in a lot of nonprofit making stuff. So I'm like, well, she just gives money to anyone.

I'm a little surprised axle springer invested in it because they're pretty legit, but I'm not surprised that Steve Jobs's wife invested into it. Because she invests in a lot of nonprofit making stuff. So I'm like, well, she just gives money to anyone.

18:03

But, yeah, this company, I think, is nonsense. They also claim that they have these huge festivals,

But, yeah, this company, I think, is nonsense. They also claim that they have these huge festivals,

18:08

and I've never heard of anyone that went to the one of their festivals. So I have always thought that this company was full of it, and now there's some proof.

and I've never heard of anyone that went to the one of their festivals. So I have always thought that this company was full of it, and now there's some proof.

18:16

Yeah. Yeah. Funny. I mean, it's crazy how this stuff goes down. And then you see people who are so there's one, I think Mark Lasery is on the board, and I think he was I think they released a statement like, oh, you know,

Yeah. Yeah. Funny. I mean, it's crazy how this stuff goes down. And then you see people who are so there's one, I think Mark Lasery is on the board, and I think he was I think they released a statement like, oh, you know,

18:27

we, you know, a lapse in judgment, we we we stand by this kind of temporary momentary, kinda, like, lapse in judgment,

we, you know, a lapse in judgment, we we we stand by this kind of temporary momentary, kinda, like, lapse in judgment,

18:34

you know, they are making the right steps to correct this.

you know, they are making the right steps to correct this.

18:37

I don't even think the co founders, like, got fired. I think he, I think he's still there if I am correct. Dude, it's a weird ass company. And they also claim that they're, you know, where they they say they're based out of is Palo Alto.

I don't even think the co founders, like, got fired. I think he, I think he's still there if I am correct. Dude, it's a weird ass company. And they also claim that they're, you know, where they they say they're based out of is Palo Alto.

18:47

And, like, you and I have lived here for for ten fifteen. Never heard of them. Never met a single employee. Yeah. Never met anybody who reads them or shared an article from them.

And, like, you and I have lived here for for ten fifteen. Never heard of them. Never met a single employee. Yeah. Never met anybody who reads them or shared an article from them.

18:57

Also not where you would start a media company. Is Palo Alto. So, you know, just strange all around. Yeah. So that's weird.

Also not where you would start a media company. Is Palo Alto. So, you know, just strange all around. Yeah. So that's weird.

19:04

You can I tell you about,

You can I tell you about,

19:06

can I can I do one real quick? Okay. So have have I ever told you about,

can I can I do one real quick? Okay. So have have I ever told you about,

19:12

newspapers dot com?

newspapers dot com?

19:15

You told me about this, and I remember going to it and be like, oh, I've never been to, like, that sounds like a very common word. And I remember going to it, you said it was something cool, But say it again for for me because I don't remember in another. So I believe it was owned by ancestry dot com. And so ancestry dot com, a website where you can do two things. You can enter in your DNA,

You told me about this, and I remember going to it and be like, oh, I've never been to, like, that sounds like a very common word. And I remember going to it, you said it was something cool, But say it again for for me because I don't remember in another. So I believe it was owned by ancestry dot com. And so ancestry dot com, a website where you can do two things. You can enter in your DNA,

19:36

or

or

19:37

you can enter in your last name you give them your DNA and they, you don't do twenty three me shit, and they tell you who you're related to, or you just do,

you can enter in your last name you give them your DNA and they, you don't do twenty three me shit, and they tell you who you're related to, or you just do,

19:45

you enter your name and you could track, like, you know, if you came into Alice Island and, like, who your great grandparents were based off of civil war records and all this weird stuff. And they own they bought this

you enter your name and you could track, like, you know, if you came into Alice Island and, like, who your great grandparents were based off of civil war records and all this weird stuff. And they own they bought this

19:57

archive called newspapers dot com, and it scans every newspaper they could possibly get a hold of, and you could search it. And I use it for research all the time. And if you scroll down on our doc, Sean, I actually gave you an example.

archive called newspapers dot com, and it scans every newspaper they could possibly get a hold of, and you could search it. And I use it for research all the time. And if you scroll down on our doc, Sean, I actually gave you an example.

20:10

So Dan Gilbert started this company called Quicken Loans. He owns the Cleveland cavaliers. Is that what he owns? Yeah. And he's like a big shot Detroit, whatever.

So Dan Gilbert started this company called Quicken Loans. He owns the Cleveland cavaliers. Is that what he owns? Yeah. And he's like a big shot Detroit, whatever.

20:20

And he he seems like a nice guy, and I was curious about his background. And so I use newspapers dot com to learn about his company. So Quicken Loans originally was called Rock Financial.

And he he seems like a nice guy, and I was curious about his background. And so I use newspapers dot com to learn about his company. So Quicken Loans originally was called Rock Financial.

20:31

And I sent you three examples of why newspapers dot com is incredibly fascinating.

And I sent you three examples of why newspapers dot com is incredibly fascinating.

20:36

The first You can read profiles about people. So Quicken Loans went public, I think, in nineteen ninety seven. I found an article,

The first You can read profiles about people. So Quicken Loans went public, I think, in nineteen ninety seven. I found an article,

20:43

from nineteen ninety six, I think. And you could read that article and it's a profile on Dan, and he'll explain.

from nineteen ninety six, I think. And you could read that article and it's a profile on Dan, and he'll explain.

20:49

They'll say, Dan Gilbert's off office is really funny. He's got toys everywhere. And he'll say, well, my, you know, what I'm trying to do is build this fun workplace, you know, whatever. And so you see, like, firsthand knowledge as they are building about how philosophy

They'll say, Dan Gilbert's off office is really funny. He's got toys everywhere. And he'll say, well, my, you know, what I'm trying to do is build this fun workplace, you know, whatever. And so you see, like, firsthand knowledge as they are building about how philosophy

21:03

on business. And that's incredibly fascinating. And he'll also say, like, yeah, you know, we started the business with five thousand dollars of savings, and then we scaled this much revenue. And so you could actually in real time how they're describing the business and where they came from. The second thing that you can do, and I do this all the time, is I find their ads in classified newspapers

on business. And that's incredibly fascinating. And he'll also say, like, yeah, you know, we started the business with five thousand dollars of savings, and then we scaled this much revenue. And so you could actually in real time how they're describing the business and where they came from. The second thing that you can do, and I do this all the time, is I find their ads in classified newspapers

21:22

where they

where they

21:23

list jobs. So I actually listed one of their their job ads. So how would you do this? So let's say you you're wanting to find this Can you search, like, everywhere Rock Financials mentioned? Or you had to literally go just let me check this Sunday and check the job section and see if there's no. So what I did was I typed in Rock Financial.

list jobs. So I actually listed one of their their job ads. So how would you do this? So let's say you you're wanting to find this Can you search, like, everywhere Rock Financials mentioned? Or you had to literally go just let me check this Sunday and check the job section and see if there's no. So what I did was I typed in Rock Financial.

21:41

I typed in show me all the newspapers within a radius of Detroit because I knew that's where they're based out of. And then I said,

I typed in show me all the newspapers within a radius of Detroit because I knew that's where they're based out of. And then I said,

21:49

make it between nineteen ninety five and nineteen ninety six.

make it between nineteen ninety five and nineteen ninety six.

21:53

And then pay for newspaper paper dot com. This is a good service. Ten dollars a month.

And then pay for newspaper paper dot com. This is a good service. Ten dollars a month.

21:57

And when I and then I I could see it says when you're searching, it says which newspaper it's from and which section of the newspaper and who the author is. So I can very quickly see if this is a profile.

And when I and then I I could see it says when you're searching, it says which newspaper it's from and which section of the newspaper and who the author is. So I can very quickly see if this is a profile.

22:08

If this is, like, just Dan Gilbert giving a quote on the economy, or if this is a job ad, and I read the job ads. Job ads are actually amazing. So if you ever wanna see what a company's launching, even today, you go to their web and you click jobs. And if you see, like, oh, wow, YouTube is hiring or, I don't know, I'm making this up. Apple is hiring people who have experience in cars, amazing. They're clearly, like, going into, like, so that's like a no brainer. But it's cool to see,

If this is, like, just Dan Gilbert giving a quote on the economy, or if this is a job ad, and I read the job ads. Job ads are actually amazing. So if you ever wanna see what a company's launching, even today, you go to their web and you click jobs. And if you see, like, oh, wow, YouTube is hiring or, I don't know, I'm making this up. Apple is hiring people who have experience in cars, amazing. They're clearly, like, going into, like, so that's like a no brainer. But it's cool to see,

22:32

and and also on a lot of job,

and and also on a lot of job,

22:34

boards or websites, they'll say, you know, we're aussie media. We reach twenty million people a month. We we cover this stuff. And so you see, like, it'll actually tell you a lot of, stats about the companies.

boards or websites, they'll say, you know, we're aussie media. We reach twenty million people a month. We we cover this stuff. And so you see, like, it'll actually tell you a lot of, stats about the companies.

22:46

They have to they have to,

They have to they have to,

22:49

they have to sell themselves, right, for recruiting people. And by the way,

they have to sell themselves, right, for recruiting people. And by the way,

22:52

super super sneaky move,

super super sneaky move,

22:54

go interview at a competitor's company to find out their

go interview at a competitor's company to find out their

22:58

their data because during the interview process, you'll find out a lot about the company's strategy, about their numbers, things like that. And that's one way to get competitive intel that I've I've heard some people do. Or you can recruit the people who work there knowing that you're not gonna hire them. That's another one. Well, that one is a little bit harder because you recruit somebody and you put a position. Some people get really. Some people are like, oh, yeah. Like, happy to share. Nothing nothing that was confidential, but just, you know, Here's my point of view on what I think they care about and what they're roughly the size of their of this of this part of their business. But then some people are like, I can't believe you're asking me divulge information about my previous Sure. Yeah. You have to be respectful. You gotta go about it in a certain way. So anyway, newspapers dot com, I use it to look at job ads. And I can see, like, how they describe their company back then and, like, what they were recruiting for. Sometimes you could see salary. And so it actually adds a lot of content around it. And then finally, I look at ads that they use to get customers. And so you could see, like, how they describe themselves, how they got customers,

their data because during the interview process, you'll find out a lot about the company's strategy, about their numbers, things like that. And that's one way to get competitive intel that I've I've heard some people do. Or you can recruit the people who work there knowing that you're not gonna hire them. That's another one. Well, that one is a little bit harder because you recruit somebody and you put a position. Some people get really. Some people are like, oh, yeah. Like, happy to share. Nothing nothing that was confidential, but just, you know, Here's my point of view on what I think they care about and what they're roughly the size of their of this of this part of their business. But then some people are like, I can't believe you're asking me divulge information about my previous Sure. Yeah. You have to be respectful. You gotta go about it in a certain way. So anyway, newspapers dot com, I use it to look at job ads. And I can see, like, how they describe their company back then and, like, what they were recruiting for. Sometimes you could see salary. And so it actually adds a lot of content around it. And then finally, I look at ads that they use to get customers. And so you could see, like, how they describe themselves, how they got customers,

23:56

things like that. You could see if you look at job ads, you could see how they're structuring their business. It's actually an amazing tool. And so the difference is is that when you read biographies, they'll tell you, like, a third person point of view on, like,

things like that. You could see if you look at job ads, you could see how they're structuring their business. It's actually an amazing tool. And so the difference is is that when you read biographies, they'll tell you, like, a third person point of view on, like,

24:07

analyzing it. When I do this when I do it this way, I'm like, well, here's exactly how they describe themselves.

analyzing it. When I do this when I do it this way, I'm like, well, here's exactly how they describe themselves.

24:12

And, like, Yeah. It's different because it's moment in time versus

And, like, Yeah. It's different because it's moment in time versus

24:16

hindsight. Right? Biography is always hindsight. Now that we've seen it all play out, we can connect the dots in this way. But when you just go back to the source material at that time when it went to print,

hindsight. Right? Biography is always hindsight. Now that we've seen it all play out, we can connect the dots in this way. But when you just go back to the source material at that time when it went to print,

24:27

this is how it was seen in the moment, which is which is really useful because, like, I've done this with tech companies. You can go read when Twitter launched on Tech Crunch. It's a small blurb. Yeah. Like, oh, this goofy thing called Twitter launch is kinda buzzy at this party, but it kinda has no point. I'm keeping an eye on it, blah blah. It's like, oh, pretty inconspicuous launch for something, like, and became as influential as Twitter. You can go see this for you can go see their original landing pages and their original launch launch press and how they position themselves.

this is how it was seen in the moment, which is which is really useful because, like, I've done this with tech companies. You can go read when Twitter launched on Tech Crunch. It's a small blurb. Yeah. Like, oh, this goofy thing called Twitter launch is kinda buzzy at this party, but it kinda has no point. I'm keeping an eye on it, blah blah. It's like, oh, pretty inconspicuous launch for something, like, and became as influential as Twitter. You can go see this for you can go see their original landing pages and their original launch launch press and how they position themselves.

24:54

You can go read original, like, launch announcements on Hackard News for Dropbox and other things. You can go see the the five minute video that Drew House didn't put up demoing Dropbox.

You can go read original, like, launch announcements on Hackard News for Dropbox and other things. You can go see the the five minute video that Drew House didn't put up demoing Dropbox.

25:03

And the comments of people being like, dude, no one needs this. And, you know, here we are, you know, twenty billion dollars. And there's two. And for the modern stuff, like a Dropbox and Twitter, there's two ways you do that. The first is when you search on Google, you there's right underneath this, the text bar you go all the way to the right and you click search tools, and you could change the date. So you change the date, and so you make it. So if, let's say, Twitter launched in two thousand nine, you type in Twitter and you tick out the e, because that's how you remember they spelled it. And you do, like, year two thousand five to two thousand ten. I forget when they first launched. And you actually see or you go to web archive dot com and or way back machine dot com. I forget just Google one of those, and then you can actually see the early landing pages. So anyway, that's a cool hack that I wanted to show you about.

And the comments of people being like, dude, no one needs this. And, you know, here we are, you know, twenty billion dollars. And there's two. And for the modern stuff, like a Dropbox and Twitter, there's two ways you do that. The first is when you search on Google, you there's right underneath this, the text bar you go all the way to the right and you click search tools, and you could change the date. So you change the date, and so you make it. So if, let's say, Twitter launched in two thousand nine, you type in Twitter and you tick out the e, because that's how you remember they spelled it. And you do, like, year two thousand five to two thousand ten. I forget when they first launched. And you actually see or you go to web archive dot com and or way back machine dot com. I forget just Google one of those, and then you can actually see the early landing pages. So anyway, that's a cool hack that I wanted to show you about.

25:48

It's pretty amazing.

It's pretty amazing.

25:50

By the way, this print ad, I just wanna re I just put it in my swipe file, but, like, this ad for them, they go it says everybody's talking mortgage first. And then there's a quote from a customer who says, we found out that the bank's preapproval. It's just a piece of paper. With mortgage first, we got a firm commitment locked in a low rate. There's no easier way to shop for home. Right? That's, like, the print ad headline. And it's just cool to see the copywriting of these, like, these types of products. So, you know, it's not the it's not the sexiest type of product to send to to sell as, you know, a mortgage. And that's exactly my point. So here's the point. When you're starting something,

By the way, this print ad, I just wanna re I just put it in my swipe file, but, like, this ad for them, they go it says everybody's talking mortgage first. And then there's a quote from a customer who says, we found out that the bank's preapproval. It's just a piece of paper. With mortgage first, we got a firm commitment locked in a low rate. There's no easier way to shop for home. Right? That's, like, the print ad headline. And it's just cool to see the copywriting of these, like, these types of products. So, you know, it's not the it's not the sexiest type of product to send to to sell as, you know, a mortgage. And that's exactly my point. So here's the point. When you're starting something,

26:20

you say to yourself, I wanna be, like, Quicken Loans or I wanna be, like, say you have a clothing company. I wanna be, like, Louis Vuitton. I wanna be like Gucci.

you say to yourself, I wanna be, like, Quicken Loans or I wanna be, like, say you have a clothing company. I wanna be, like, Louis Vuitton. I wanna be like Gucci.

26:29

And you have to I wanna be, like, Steve Jobs and Apple. And you have to remember

And you have to I wanna be, like, Steve Jobs and Apple. And you have to remember

26:34

that it's always on nine out of ten times. It's not glamorous early on. And so you can go and look at early Apple products. And you're like, oh, wow. They're they were shit just like I am. Like, they were still trying to figure out. They weren't that great. And what they said,

that it's always on nine out of ten times. It's not glamorous early on. And so you can go and look at early Apple products. And you're like, oh, wow. They're they were shit just like I am. Like, they were still trying to figure out. They weren't that great. And what they said,

26:47

then, like, I can't connect

then, like, I can't connect

26:50

Like, it's hard to imagine that this thing became this end thing, right, that this early ad or this early profile, like, I never would have guessed that. Therefore, it can be If you go to

Like, it's hard to imagine that this thing became this end thing, right, that this early ad or this early profile, like, I never would have guessed that. Therefore, it can be If you go to

27:00

rocket mortgage dot com now, and it's, like, you know, this diverse crew of, like, white, black, Asian, people sitting on beautiful couches, and it says Rocket Mortgage is the home loan experience designed for you. You're one of a kind. Your mortgage should be too. Start an application to see what's possible. Right? Like, a very different type of ad. And so if you wanted to be the next them, don't copy what they say now now that they have a kind of brand equity and that they have a Salesforce and all these other things. Go copy what they did at the beginning when they had zero brand awareness and they had to, like, explain what they do quickly to people in a more literal sense rather than these, like, kinda, like, fancy marketing brochures.

rocket mortgage dot com now, and it's, like, you know, this diverse crew of, like, white, black, Asian, people sitting on beautiful couches, and it says Rocket Mortgage is the home loan experience designed for you. You're one of a kind. Your mortgage should be too. Start an application to see what's possible. Right? Like, a very different type of ad. And so if you wanted to be the next them, don't copy what they say now now that they have a kind of brand equity and that they have a Salesforce and all these other things. Go copy what they did at the beginning when they had zero brand awareness and they had to, like, explain what they do quickly to people in a more literal sense rather than these, like, kinda, like, fancy marketing brochures.

27:39

Exactly. That's exactly my point. And so I think this is an incredibly helpful tool both intellectually because you can get ideas, but also emotionally. And you could see that, like, Oh, wow. They weren't always, like, kick ass. They sucked like me,

Exactly. That's exactly my point. And so I think this is an incredibly helpful tool both intellectually because you can get ideas, but also emotionally. And you could see that, like, Oh, wow. They weren't always, like, kick ass. They sucked like me,

27:51

or, you know, they were only okay, or I never would have printed to that they ended where they start based off where they started.

or, you know, they were only okay, or I never would have printed to that they ended where they start based off where they started.

27:58

Right. Okay. I got I got one for you. Can we switch? Yeah. You I which one are you gonna do? You had a lot of really good ones. I'm gonna give you my blue collar side hustle. Okay.

Right. Okay. I got I got one for you. Can we switch? Yeah. You I which one are you gonna do? You had a lot of really good ones. I'm gonna give you my blue collar side hustle. Okay.

28:07

This is this is the blue collar side hustle segment for for this week, which is basically

This is this is the blue collar side hustle segment for for this week, which is basically

28:11

a way you can make money, not a ton, but, like,

a way you can make money, not a ton, but, like,

28:14

thousands or tens of thousands of dollars, maybe a hundred thousand dollars,

thousands or tens of thousands of dollars, maybe a hundred thousand dollars,

28:18

with just a little bit of sweat and creativity. That's the blue collar side hustle. Okay. So what is it? So it's we're we're we're about to start October.

with just a little bit of sweat and creativity. That's the blue collar side hustle. Okay. So what is it? So it's we're we're we're about to start October.

28:27

And this last quarter of the year is holiday season. It's the biggest shopping season of the year. People are ready to spend. And coming into the holidays, there's one little side hustle that I always thought was interesting, and I started looking into it. And it's this business of mall Santa's.

And this last quarter of the year is holiday season. It's the biggest shopping season of the year. People are ready to spend. And coming into the holidays, there's one little side hustle that I always thought was interesting, and I started looking into it. And it's this business of mall Santa's.

28:43

So have you ever, like, have you ever done this? You you don't have, like, a little kid. So you may not have ever done this, but, like, last two years, since my my daughter was born, you know, come Christmas season,

So have you ever, like, have you ever done this? You you don't have, like, a little kid. So you may not have ever done this, but, like, last two years, since my my daughter was born, you know, come Christmas season,

28:53

Sony always wants to, like, go to the go to see the Santa

Sony always wants to, like, go to the go to see the Santa

28:58

and have us take a family photo with the Santa for, like, the memories without, like, babysits in Santa's lap. Take a photo. Dude, what And what which is and when you think about it, fucking weird. That is it's so weird.

and have us take a family photo with the Santa for, like, the memories without, like, babysits in Santa's lap. Take a photo. Dude, what And what which is and when you think about it, fucking weird. That is it's so weird.

29:09

Like,

Like,

29:10

why does, like, this young couple who, like, if you're an immigrant or you're, like, in your case, you're idiot, like, just believe that you gotta get this picture with this fat old white dude.

why does, like, this young couple who, like, if you're an immigrant or you're, like, in your case, you're idiot, like, just believe that you gotta get this picture with this fat old white dude.

29:22

Oh, by the way, barely looks like Santa. Right? So the one I'm going to And also, kid cries one hundred percent of the time. Right? Cause you put him in a stranger's

Oh, by the way, barely looks like Santa. Right? So the one I'm going to And also, kid cries one hundred percent of the time. Right? Cause you put him in a stranger's

29:30

a stranger who looks like a monster's lap. Surrounded by dwarves.

a stranger who looks like a monster's lap. Surrounded by dwarves.

29:34

Surrounded

Surrounded

29:35

by dwarves and other strangers looking at you and then you're like, give me a smile and they're like, no, I'm crying here. So, okay. So this little business so so what is this? So let me just tell you how the current system works and then what what you can do.

by dwarves and other strangers looking at you and then you're like, give me a smile and they're like, no, I'm crying here. So, okay. So this little business so so what is this? So let me just tell you how the current system works and then what what you can do.

29:48

So A mall Santa will make between ten and twenty five thousand dollars

So A mall Santa will make between ten and twenty five thousand dollars

29:54

in about a five week sprint here. And all they do is they go they they buy the outfit about three hundred dollars.

in about a five week sprint here. And all they do is they go they they buy the outfit about three hundred dollars.

30:00

And then they get hired by these, like, photo companies. It's, like, there's one company called iconic that does this. Economic, what they do is they pay they hire all these mall santas, and they have three hundred malls in America that they're partnered with. And then, like, a hundred, like, babies or us. No way.

And then they get hired by these, like, photo companies. It's, like, there's one company called iconic that does this. Economic, what they do is they pay they hire all these mall santas, and they have three hundred malls in America that they're partnered with. And then, like, a hundred, like, babies or us. No way.

30:15

Hey. I need a I need a Santa and it's Charleston. You're gonna make, you know, you're gonna make twenty thousand dollars over the next five six weeks. A model agency for fat white guys.

Hey. I need a I need a Santa and it's Charleston. You're gonna make, you know, you're gonna make twenty thousand dollars over the next five six weeks. A model agency for fat white guys.

30:24

Exactly.

Exactly.

30:25

So then they send you the dispatch. You just go sit there on a chair for, like, six hours straight. And, kid gets in your lap, you say, oh, what do you want for Christmas? Take picture, see you later, and you just do that. It takes zero skill. What do they use them for the rest of the year? It's like a diabetes commercial. Like, what are you gonna do with these guys?

So then they send you the dispatch. You just go sit there on a chair for, like, six hours straight. And, kid gets in your lap, you say, oh, what do you want for Christmas? Take picture, see you later, and you just do that. It takes zero skill. What do they use them for the rest of the year? It's like a diabetes commercial. Like, what are you gonna do with these guys?

30:43

I'm gonna tell you. So okay. So so that's the first part. So then,

I'm gonna tell you. So okay. So so that's the first part. So then,

30:47

so they have a six thousand,

so they have a six thousand,

30:49

Santa's that they hire just themselves. They showed the they get into the malls and get prime real estate because they showed the malls that having a Santa there will drive about a million in incremental revenue because you get increased foot traffic into the mall because families like us come to the mall to get the photo done with the Santa.

Santa's that they hire just themselves. They showed the they get into the malls and get prime real estate because they showed the malls that having a Santa there will drive about a million in incremental revenue because you get increased foot traffic into the mall because families like us come to the mall to get the photo done with the Santa.

31:06

And you're paying, like, fifty bucks per photo And you're doing a photo, you know, every,

And you're paying, like, fifty bucks per photo And you're doing a photo, you know, every,

31:12

I don't know, minute. And so, like, you can just add up the cost per hour that or the sort of the revenue per hour that iconic or the the person hosting this is doing. So I thought this was kinda cool. Then I was like, where do these people come from? And, basically, there's been a spin off cottage industry

I don't know, minute. And so, like, you can just add up the cost per hour that or the sort of the revenue per hour that iconic or the the person hosting this is doing. So I thought this was kinda cool. Then I was like, where do these people come from? And, basically, there's been a spin off cottage industry

31:28

of Santa training and Santa Out costume,

of Santa training and Santa Out costume,

31:31

like, businesses.

like, businesses.

31:33

So there's, like, Santa costume business is a little e commerce pop ups, like, you know, Halloween pop ups or just selling certain part of the year. And it's the boots and the glasses and the beards and the hats and the robes and all that good stuff. Do you end up spending hundreds of dollars just to to have one of these outfits?

So there's, like, Santa costume business is a little e commerce pop ups, like, you know, Halloween pop ups or just selling certain part of the year. And it's the boots and the glasses and the beards and the hats and the robes and all that good stuff. Do you end up spending hundreds of dollars just to to have one of these outfits?

31:48

I I own one of these outfits because we wanted our at home photos to also have me in the Santa Out So, you know, Brown Santa sitting next to the tree. I have a bunch of photos like that from last year. Dude, your wife is is amazing.

I I own one of these outfits because we wanted our at home photos to also have me in the Santa Out So, you know, Brown Santa sitting next to the tree. I have a bunch of photos like that from last year. Dude, your wife is is amazing.

32:00

This is all her idea. She's like an Instagram mom, basically, without the followers. So we all of the work of being an Instagram mom without any of the influencer money that we get we should be getting out of So,

This is all her idea. She's like an Instagram mom, basically, without the followers. So we all of the work of being an Instagram mom without any of the influencer money that we get we should be getting out of So,

32:11

so so so she does she really cares about photos. And so, like, she wants her memories, and she wants cute photos. So I have to do all this bullshit. So okay. So then what happens? So there's these schools

so so so she does she really cares about photos. And so, like, she wants her memories, and she wants cute photos. So I have to do all this bullshit. So okay. So then what happens? So there's these schools

32:23

that will charge you up to a thousand dollars for Santa Training. And what does that mean? It's, like, tells you what to say, tells you how to groom your beard and your hair to look like Nick, and then,

that will charge you up to a thousand dollars for Santa Training. And what does that mean? It's, like, tells you what to say, tells you how to groom your beard and your hair to look like Nick, and then,

32:34

helps you get a job as a as a Santa somewhere. So that's, like, a whole little cottage industry. Now what do I think you could do with this? So I think this could be done in a whole bunch of different ways. So I think you could kinda independently do this in your neighborhood. So we've talked about, like, how do you do, door to door in neighborhoods? So I think you could go door to door in any neighborhood and say, hey, tomorrow,

helps you get a job as a as a Santa somewhere. So that's, like, a whole little cottage industry. Now what do I think you could do with this? So I think this could be done in a whole bunch of different ways. So I think you could kinda independently do this in your neighborhood. So we've talked about, like, how do you do, door to door in neighborhoods? So I think you could go door to door in any neighborhood and say, hey, tomorrow,

32:54

Santa's gonna be here. If you want a Christmas photo, just come to the front of the neighborhood, buy that tree. You're like, I'm sitting up a throne. This is like a pedophile's

Santa's gonna be here. If you want a Christmas photo, just come to the front of the neighborhood, buy that tree. You're like, I'm sitting up a throne. This is like a pedophile's

33:02

dream. Like, Santa meets ice cream man.

dream. Like, Santa meets ice cream man.

33:06

This is weird.

This is weird.

33:07

This is weird. The parents go with you to the thing. Is incredibly safe, safer than a lemonade stand, my friend. So this is the lemonade stand we do in the winter, which is you do a pop up Santa Oto, sort of thing. And if you were going door to door, you could go door to door dressed as the elves saying that Santa's coming. Alright. So that's that's one way of of doing this. The other is you can partner with really any place that has foot traffic. So whether it's a mall or it's kinda like an outdoor eating area, it's a farmer's market, it's

This is weird. The parents go with you to the thing. Is incredibly safe, safer than a lemonade stand, my friend. So this is the lemonade stand we do in the winter, which is you do a pop up Santa Oto, sort of thing. And if you were going door to door, you could go door to door dressed as the elves saying that Santa's coming. Alright. So that's that's one way of of doing this. The other is you can partner with really any place that has foot traffic. So whether it's a mall or it's kinda like an outdoor eating area, it's a farmer's market, it's

33:36

know, like, you just need to find foot traffic. And if you pop yourself down, my estimate is that you're gonna be able to make

know, like, you just need to find foot traffic. And if you pop yourself down, my estimate is that you're gonna be able to make

33:43

fifty dollars per minute.

fifty dollars per minute.

33:45

Doing this thing. That might be a little high. Let's just say thirty dollars per minute because people don't always opt for the big photo pack. So thirty dollars a minute. At an hourly rate, bro.

Doing this thing. That might be a little high. Let's just say thirty dollars per minute because people don't always opt for the big photo pack. So thirty dollars a minute. At an hourly rate, bro.

33:54

Okay. So hourly, that's eighteen hundred dollars an hour. And you're gonna be there for, let's say, six hours. That's ten grand a day. You can print doing this thing. And all all your costs are, you know, Pat Santa for,

Okay. So hourly, that's eighteen hundred dollars an hour. And you're gonna be there for, let's say, six hours. That's ten grand a day. You can print doing this thing. And all all your costs are, you know, Pat Santa for,

34:07

you know, hopefully that's somebody that's you or somebody you know that you can get to do it. You buy it out for four hundred dollars. Another thousand dollars of of props and decorations and the chair and all that stuff. The photographer might cost you let's call it a thousand dollars for the day. And, and and so that's your that's sort of your cost structure going into this. I think the rest of it is pretty much free is who's gonna really kick out Santa

you know, hopefully that's somebody that's you or somebody you know that you can get to do it. You buy it out for four hundred dollars. Another thousand dollars of of props and decorations and the chair and all that stuff. The photographer might cost you let's call it a thousand dollars for the day. And, and and so that's your that's sort of your cost structure going into this. I think the rest of it is pretty much free is who's gonna really kick out Santa

34:29

Who, who's iconic?

Who, who's iconic?

34:32

Iconic is the company that does, like, kinda like photo experiences and stuff like that. Are they big?

Iconic is the company that does, like, kinda like photo experiences and stuff like that. Are they big?

34:39

I think they're big because I this isn't their main business.

I think they're big because I this isn't their main business.

34:43

So I think this is, like, you know, part of their business. If someone okay. So I agree with you that someone could pull this off.

So I think this is, like, you know, part of their business. If someone okay. So I agree with you that someone could pull this off.

34:49

I would be I'm just saying you wanna make twenty grand for the holiday season? That's nice. A lot of people want twenty grand. I would be amazed someone is willing you gotta have so much courage in order to pull something like that off. That scares me. This scares me. Why? What scares you about this? So it's kinda like whenever I think of business ideas, I'm like, anything that involves

I would be I'm just saying you wanna make twenty grand for the holiday season? That's nice. A lot of people want twenty grand. I would be amazed someone is willing you gotta have so much courage in order to pull something like that off. That scares me. This scares me. Why? What scares you about this? So it's kinda like whenever I think of business ideas, I'm like, anything that involves

35:09

eating something,

eating something,

35:10

I'm like, That's all that's all. You got, like, it's like a big burden. Right? It's like a big burden.

I'm like, That's all that's all. You got, like, it's like a big burden. Right? It's like a big burden.

35:15

If you, like, if your product is gonna be eaten? Oh, you mean selling something other people are gonna eat? Yeah. I'm like, well, you can't bullshit that. Right? You gotta, like, you gotta nail that right away. And then, like, a tier down, I'm like, Well, anything involving children, I'm like, oh my god. Like, you gotta nail that too. You can't have anything weird going on. Dude, there's no risk here. It's literally

If you, like, if your product is gonna be eaten? Oh, you mean selling something other people are gonna eat? Yeah. I'm like, well, you can't bullshit that. Right? You gotta, like, you gotta nail that right away. And then, like, a tier down, I'm like, Well, anything involving children, I'm like, oh my god. Like, you gotta nail that too. You can't have anything weird going on. Dude, there's no risk here. It's literally

35:36

a Santa with the parents standing right there next to you, and you sit on their knee for one second to take a photo. It's so low low risk because it's not like a daycare or something like that.

a Santa with the parents standing right there next to you, and you sit on their knee for one second to take a photo. It's so low low risk because it's not like a daycare or something like that.

35:46

Day cares up there too. I mean, this is I I would be I would be very curious if anyone's gonna pull this off. This isn't like you're just going to the street and, like, breakdancing, you're going into the street and, like, having a kid sit on your knee. I just think that, that Dude, I'm gonna I'm gonna do this for the, for my, for, you know, we were talking about for a YouTube channel, doing some, little business stunts. I'm gonna do this as one of them this holiday season. I'm gonna do this. I'm gonna hire a Santa, I'm gonna find a foot traffic area, and I'm gonna make, like, ten grand in day. No way. There's no way you're gonna be able to pull this off. I bet you five hundred dollars.

Day cares up there too. I mean, this is I I would be I would be very curious if anyone's gonna pull this off. This isn't like you're just going to the street and, like, breakdancing, you're going into the street and, like, having a kid sit on your knee. I just think that, that Dude, I'm gonna I'm gonna do this for the, for my, for, you know, we were talking about for a YouTube channel, doing some, little business stunts. I'm gonna do this as one of them this holiday season. I'm gonna do this. I'm gonna hire a Santa, I'm gonna find a foot traffic area, and I'm gonna make, like, ten grand in day. No way. There's no way you're gonna be able to pull this off. I bet you five hundred dollars.

36:18

There. Five hundred dollars. Okay. What part are are you done? Okay. Maybe the ten grand a day is the ambitious part. No. Maybe it's fine. Okay. I'll be very curious to see if you could pull this off. This would be amazing. What do you think is gonna happen? What do you think that all the risk is?

There. Five hundred dollars. Okay. What part are are you done? Okay. Maybe the ten grand a day is the ambitious part. No. Maybe it's fine. Okay. I'll be very curious to see if you could pull this off. This would be amazing. What do you think is gonna happen? What do you think that all the risk is?

36:32

There's no risk? I don't think there's that much risk. I just think there's a huge of fear that I have about doing this. Anything involving kids.

There's no risk? I don't think there's that much risk. I just think there's a huge of fear that I have about doing this. Anything involving kids.

36:39

Sean gets lazy. It doesn't decides not to do it. That's the only risk. That's the only thing preventing me from successfully doing

Sean gets lazy. It doesn't decides not to do it. That's the only risk. That's the only thing preventing me from successfully doing

36:45

Well, let's see. I Dude, if I was you, if I was white, I would even I would be saving myself the the thousand dollars. I'm gonna have to pay some Santa here to do this. Is nobody

Well, let's see. I Dude, if I was you, if I was white, I would even I would be saving myself the the thousand dollars. I'm gonna have to pay some Santa here to do this. Is nobody

36:54

nobody wants me to be the Santa. So, you know, I'm already working from a dispute. Are there ever black Santos that is kind of interesting? We got it. We got, like, what are there ever I've never seen a non white Santa at a mall?

nobody wants me to be the Santa. So, you know, I'm already working from a dispute. Are there ever black Santos that is kind of interesting? We got it. We got, like, what are there ever I've never seen a non white Santa at a mall?

37:08

I'm sure I'm sure there is, but,

I'm sure I'm sure there is, but,

37:10

Yeah. Maybe that's the underserved market that I need to go for. I think people want the classics. I think with holidays, people throw all the quality out the window and they want Wait. Do you do you celebrate?

Yeah. Maybe that's the underserved market that I need to go for. I think people want the classics. I think with holidays, people throw all the quality out the window and they want Wait. Do you do you celebrate?

37:21

What religion are you? Are you anything?

What religion are you? Are you anything?

37:23

I'm not religious, but I do celebrate fun days. Like, Christmas?

I'm not religious, but I do celebrate fun days. Like, Christmas?

37:27

Yeah. I didn't. But you're not I know you're not religious, like, in terms of, like, a god, but, like, a culture. Like, you know, I'm catholic. I was raised catholic But do Right. Do you do anything?

Yeah. I didn't. But you're not I know you're not religious, like, in terms of, like, a god, but, like, a culture. Like, you know, I'm catholic. I was raised catholic But do Right. Do you do anything?

37:37

No. I celebrate all the fun holidays. If you're new, oh, Dia Delos Miros, sounds great. I'm I'm, you know, I'm Hispanic for the day. Well, let's do that. Like, I'm any any

No. I celebrate all the fun holidays. If you're new, oh, Dia Delos Miros, sounds great. I'm I'm, you know, I'm Hispanic for the day. Well, let's do that. Like, I'm any any

37:46

any culture has a fun holiday. I'll I'll play. Why not?

any culture has a fun holiday. I'll I'll play. Why not?

37:50

I'm looking for more days to celebrate.

I'm looking for more days to celebrate.

37:53

Yeah. We gotta,

Yeah. We gotta,

37:55

yeah, once I started, like, meeting my Jewish friends, I I started celebrating Shabbat.

yeah, once I started, like, meeting my Jewish friends, I I started celebrating Shabbat.

37:59

So,

So,

38:00

we could pick some hot days. That's great, dude. I love Shop.

we could pick some hot days. That's great, dude. I love Shop.

38:04

Yeah. Give me some more champagne.

Yeah. Give me some more champagne.

38:06

Yeah. It's really good. What do you wanna do this royalty free music one? I think this is amazing.

Yeah. It's really good. What do you wanna do this royalty free music one? I think this is amazing.

38:12

Yeah. Okay. So here's the idea. So I saw this on product hunt.

Yeah. Okay. So here's the idea. So I saw this on product hunt.

38:17

Kinda forgot the name. But there was basically a product that launched yesterday or today, and it's a

Kinda forgot the name. But there was basically a product that launched yesterday or today, and it's a

38:23

AI generated royalty free music. Okay. So for anybody who's ever had to make a commercial or, like, create a video or you're an agency or a freelancer,

AI generated royalty free music. Okay. So for anybody who's ever had to make a commercial or, like, create a video or you're an agency or a freelancer,

38:32

the music makes your video, like, ten times better, but it sucks to have all the music you know is copyright protect So you'll put it up on YouTube. It'll get muted or taken down or DMCA notice. And if you wanna use it to sell products or promote your company, you really can't do it. It's illegal if you use copyright music because you don't have the permissions. And so there's this whole, like, genre of royalty free music out there. And there's all these big,

the music makes your video, like, ten times better, but it sucks to have all the music you know is copyright protect So you'll put it up on YouTube. It'll get muted or taken down or DMCA notice. And if you wanna use it to sell products or promote your company, you really can't do it. It's illegal if you use copyright music because you don't have the permissions. And so there's this whole, like, genre of royalty free music out there. And there's all these big,

38:56

websites like pawn five that exist, that will give you royalty free, you know, either stock footage, stock photos, or stock music. And this whole, like, stock industry is pretty big.

websites like pawn five that exist, that will give you royalty free, you know, either stock footage, stock photos, or stock music. And this whole, like, stock industry is pretty big.

39:07

And so what I thought was cool here is

And so what I thought was cool here is

39:10

take a business like pond five. So I don't know if you've ever used pond five. No. No. No. No. No. No. No. I don't. Some so many times in my life. It's great. It's like the best place to go if you want, like, stock music for for a thing. Is it free? And so How does it work? No. You pay you end up buying the the the the music you like. Like, while you're listening to the sample, it'll be the really good music, and it'll be like, pond five in the background, like, just like, as a watermark,

take a business like pond five. So I don't know if you've ever used pond five. No. No. No. No. No. No. No. I don't. Some so many times in my life. It's great. It's like the best place to go if you want, like, stock music for for a thing. Is it free? And so How does it work? No. You pay you end up buying the the the the music you like. Like, while you're listening to the sample, it'll be the really good music, and it'll be like, pond five in the background, like, just like, as a watermark,

39:34

like, every two seconds so that you can't steal the thing. You have to buy. So Here's how I know this company crushes.

like, every two seconds so that you can't steal the thing. You have to buy. So Here's how I know this company crushes.

39:41

They raised one round of funding in two thousand fourteen. It was a sixty million dollar round, which means they already had a bunch of traction before then. Since two thousand fourteen, they haven't reported any other raising of money, and I know they're still going super strong. So that's, like, you can sniff that and be like, what's the opposite of Aussie media? It's this. It's a company that raises one meg around. It doesn't raise again for the next seven years. Probably means super profitable just spitting off cash. And they probably sold when who did they raise sixty one million dollars from? They probably, like, it was probably they just sold a bunch of their shares.

They raised one round of funding in two thousand fourteen. It was a sixty million dollar round, which means they already had a bunch of traction before then. Since two thousand fourteen, they haven't reported any other raising of money, and I know they're still going super strong. So that's, like, you can sniff that and be like, what's the opposite of Aussie media? It's this. It's a company that raises one meg around. It doesn't raise again for the next seven years. Probably means super profitable just spitting off cash. And they probably sold when who did they raise sixty one million dollars from? They probably, like, it was probably they just sold a bunch of their shares.

40:12

Yeah. It's probably to get some liquidity because I think they started in two thousand five or two thousand eight or something like that. So it was, like, many years into the business that they did around NerdWallet. Same thing. Right? They started ended up raising a hundred million dollars. Never touched the hundred million dollars. Like, their bank account's never been less than a hundred million dollars since then. It's like, these are companies that are lean mean and just super profitable. We should talk about NerdWallet. Do you have Intel on NerdWallet?

Yeah. It's probably to get some liquidity because I think they started in two thousand five or two thousand eight or something like that. So it was, like, many years into the business that they did around NerdWallet. Same thing. Right? They started ended up raising a hundred million dollars. Never touched the hundred million dollars. Like, their bank account's never been less than a hundred million dollars since then. It's like, these are companies that are lean mean and just super profitable. We should talk about NerdWallet. Do you have Intel on NerdWallet?

40:36

I think you probably have more of your buddies with the guy. So I don't have much. But it We should have him on. I I was talking to,

I think you probably have more of your buddies with the guy. So I don't have much. But it We should have him on. I I was talking to,

40:43

his his partner, and he was saying that he was saying, oh, yeah. You should have him on, and I thought Well, he,

his his partner, and he was saying that he was saying, oh, yeah. You should have him on, and I thought Well, he,

40:49

I heard they were considering going public or something like that. And so he couldn't talk too much. But if I don't know if that's the case anymore or not, but

I heard they were considering going public or something like that. And so he couldn't talk too much. But if I don't know if that's the case anymore or not, but

40:56

we, you know, when you're about to go public, you can't say too much. And so it's hard to get they're not good interviews.

we, you know, when you're about to go public, you can't say too much. And so it's hard to get they're not good interviews.

41:02

Well, I can tell one,

Well, I can tell one,

41:04

anecdote I heard. Which is just on how they kind of got chartered how they made it work. So

anecdote I heard. Which is just on how they kind of got chartered how they made it work. So

41:10

early on with NerdWallet, what NerdWallet does is it's a blog for, like, kinda, like, personal finance. So it just kinda gives you information you need to know about about managing your own finances, and their money maker is that they rank really high

early on with NerdWallet, what NerdWallet does is it's a blog for, like, kinda, like, personal finance. So it just kinda gives you information you need to know about about managing your own finances, and their money maker is that they rank really high

41:23

or credit card suggestions. So if you say what credit card should I get, NerdWallet, it's, like, at the top of the list, and then they'll break down in a pretty objective way.

or credit card suggestions. So if you say what credit card should I get, NerdWallet, it's, like, at the top of the list, and then they'll break down in a pretty objective way.

41:31

Here's, you know, the best credit cards depending on your goals, depending on who you are,

Here's, you know, the best credit cards depending on your goals, depending on who you are,

41:36

pick this one. It's basically nerd wallet dot com slash best

pick this one. It's basically nerd wallet dot com slash best

41:40

dash credit dash card. That page,

dash credit dash card. That page,

41:43

I think that page likely makes, like, eighty percent of the revenue, and the entire

I think that page likely makes, like, eighty percent of the revenue, and the entire

41:48

company exists to make sure that page shows up number one on Google when you search best credit card.

company exists to make sure that page shows up number one on Google when you search best credit card.

41:55

Right. Exactly. And I think When we say eighty percent of the revenue, I don't know the revenue. If I was guessing, I would guess that the revenue is a hundred million dollars Or more. Plus or minus fifty percent. Yeah.

Right. Exactly. And I think When we say eighty percent of the revenue, I don't know the revenue. If I was guessing, I would guess that the revenue is a hundred million dollars Or more. Plus or minus fifty percent. Yeah.

42:06

Definitely not minus fifty percent.

Definitely not minus fifty percent.

42:08

Okay. So maybe plus fifty percent. So so that's pretty impressive. Right? Because when a when somebody clicks that link to go buy it, they hit they get an affiliate

Okay. So maybe plus fifty percent. So so that's pretty impressive. Right? Because when a when somebody clicks that link to go buy it, they hit they get an affiliate

42:16

kickback. And so they'll get, I don't know, what it is, like, two thousand dollars. It's, like, very lucrative to refer a credit card. Twenty five hundred dollars something like that for credit card referral.

kickback. And so they'll get, I don't know, what it is, like, two thousand dollars. It's, like, very lucrative to refer a credit card. Twenty five hundred dollars something like that for credit card referral.

42:24

So they make a lot per customers that that hits that page. So early on,

So they make a lot per customers that that hits that page. So early on,

42:29

all the so because that incentive is so big, every website in the early web web days was just like, who's gonna give me the highest kickback? Fantastic.

all the so because that incentive is so big, every website in the early web web days was just like, who's gonna give me the highest kickback? Fantastic.

42:38

You are my my recommended

You are my my recommended

42:40

my recommended card.

my recommended card.

42:41

And so it was kind of like it wasn't objective. Right? They were just they're they were in the pocket of the credit card companies, and they were just printing, you know, shitty content to try to get you to click that link,

And so it was kind of like it wasn't objective. Right? They were just they're they were in the pocket of the credit card companies, and they were just printing, you know, shitty content to try to get you to click that link,

42:52

to to go through with this. Which is which is how

to to go through with this. Which is which is how

42:55

Red Ventures started. Red Ventures is a company that may north of a billion dollars a year, they basically started doing that with both credit cards and DishTV.

Red Ventures started. Red Ventures is a company that may north of a billion dollars a year, they basically started doing that with both credit cards and DishTV.

43:04

Right. Right. Yeah. Satellite TV. And so so with these, like, high, high margin, high subscription products, you know, they'll pay a lot for affiliate.

Right. Right. Yeah. Satellite TV. And so so with these, like, high, high margin, high subscription products, you know, they'll pay a lot for affiliate.

43:12

So

So

43:12

what Nervault was doing was they were just two dudes sitting in their room,

what Nervault was doing was they were just two dudes sitting in their room,

43:16

and they would just write blogs,

and they would just write blogs,

43:19

like, high quality blogs. They're like, we're gonna write higher quality stuff because these other ones kinda content forms

like, high quality blogs. They're like, we're gonna write higher quality stuff because these other ones kinda content forms

43:24

trying to generate clicks.

trying to generate clicks.

43:26

And

And

43:26

year after year, they were just, like, writing these things, and it really wasn't going very far. And it was, like, Not that impressive. Now you tell me if I'm wrong on any of this. It wasn't really it wasn't taking off. It it took But they just two basically, in the first two years, they there was I don't think there was a month where they got more than a thousand people visiting their website. And if you Google

year after year, they were just, like, writing these things, and it really wasn't going very far. And it was, like, Not that impressive. Now you tell me if I'm wrong on any of this. It wasn't really it wasn't taking off. It it took But they just two basically, in the first two years, they there was I don't think there was a month where they got more than a thousand people visiting their website. And if you Google

43:46

nerdwell at Husslkahn, you'll see a talk where he shows their traffic. Like, it was, like,

nerdwell at Husslkahn, you'll see a talk where he shows their traffic. Like, it was, like,

43:51

you know, it was a shitty, it was horrible. Yeah. Multiple years of staying the course, even when the evidence all said. This doesn't work because they trusted their gut and their belief system that If we put the highest content out highest quality content out there, eventually, we will get the traffic.

you know, it was a shitty, it was horrible. Yeah. Multiple years of staying the course, even when the evidence all said. This doesn't work because they trusted their gut and their belief system that If we put the highest content out highest quality content out there, eventually, we will get the traffic.

44:08

And if we build it, they will come. It actually worked. Right? So, like, you know, there is a counterpoint to every, every piece of advice. I would if there was if they were a startup doing this right now, I'd be like, guys. They will.

And if we build it, they will come. It actually worked. Right? So, like, you know, there is a counterpoint to every, every piece of advice. I would if there was if they were a startup doing this right now, I'd be like, guys. They will.

44:20

Two years,

Two years,

44:21

no traffic, less than ten grand a month you're making. You how long have you been in this apartment? When's the last time you left this building?

no traffic, less than ten grand a month you're making. You how long have you been in this apartment? When's the last time you left this building?

44:28

Guys, like,

Guys, like,

44:29

Look at this company. They're just shilling out shitty content and getting way more traffic and paying for it and just trying to arbitrage.

Look at this company. They're just shilling out shitty content and getting way more traffic and paying for it and just trying to arbitrage.

44:35

Like, do that. That's gonna work. That's working. So, like, do that. So my advice would have been horrible here because this was a tortoise in the hair startup story that actually worked. And so finally,

Like, do that. That's gonna work. That's working. So, like, do that. So my advice would have been horrible here because this was a tortoise in the hair startup story that actually worked. And so finally,

44:46

there's a Google update.

there's a Google update.

44:48

Google updates a search engine, and it punishes the low quality

Google updates a search engine, and it punishes the low quality

44:51

blogs that went out there and NerdWallet jumps in the rankings. And so all of a sudden, they they go from making, you know, zero dollars a day to, like, seven grand a day of revenue.

blogs that went out there and NerdWallet jumps in the rankings. And so all of a sudden, they they go from making, you know, zero dollars a day to, like, seven grand a day of revenue.

45:00

And that's from the the traffic that's coming here. And then a few months later, there's another update, and it goes to, like, seventy grand a day. And, and they sort of never look they've always been kind of, like, near the top or at the top for for this kind of thing, since then. So that that is always pretty remarkable and, you know, I I could have had that same idea. I would have never stuck to it, the way that those guys did, and they deserve every dollar they make off this. Yeah. It's a it it's a pretty monster company.

And that's from the the traffic that's coming here. And then a few months later, there's another update, and it goes to, like, seventy grand a day. And, and they sort of never look they've always been kind of, like, near the top or at the top for for this kind of thing, since then. So that that is always pretty remarkable and, you know, I I could have had that same idea. I would have never stuck to it, the way that those guys did, and they deserve every dollar they make off this. Yeah. It's a it it's a pretty monster company.

45:26

What but what about pawn five?

What but what about pawn five?

45:29

Okay. So back to pawn five. So, pawn five, my research tells you there's quite a big company. They at one point, they reported sixty million a year in revenue. That was, like, ten years ago. So I'm pretty sure that yeah. So I'm pretty sure that they're doing a hundred million dollars or north of a hundred million dollars off this. Most stock websites will do, you know, hundred million dollar plus, but they get consolidated.

Okay. So back to pawn five. So, pawn five, my research tells you there's quite a big company. They at one point, they reported sixty million a year in revenue. That was, like, ten years ago. So I'm pretty sure that yeah. So I'm pretty sure that they're doing a hundred million dollars or north of a hundred million dollars off this. Most stock websites will do, you know, hundred million dollar plus, but they get consolidated.

45:50

So, like, you know, eye stock photo and all those things. They all look at owned by the same company. So anyways, what's the idea here? Well, upon five, they they have their value because they have a big library so that when you're searching for upbeat energetic music for my commercial, that's sixty seconds long, that doesn't sound cheesy,

So, like, you know, eye stock photo and all those things. They all look at owned by the same company. So anyways, what's the idea here? Well, upon five, they they have their value because they have a big library so that when you're searching for upbeat energetic music for my commercial, that's sixty seconds long, that doesn't sound cheesy,

46:08

I gotta find that that that thing on your website. And so how do they get this library? Where they don't make it themselves? They let any creator, just like a stock photo site, you upload your content. And then if someone buys your thing, you get a rev share. You get fifty percent rev share. Well, here's the cool thing about what's happening. Like, there's been a change where AI has gotten a lot better. And you can

I gotta find that that that thing on your website. And so how do they get this library? Where they don't make it themselves? They let any creator, just like a stock photo site, you upload your content. And then if someone buys your thing, you get a rev share. You get fifty percent rev share. Well, here's the cool thing about what's happening. Like, there's been a change where AI has gotten a lot better. And you can

46:27

auto generate music now. And so what this product was doing was you put your video in it now knows, okay, your video is one minute and twenty three seconds long. So that's how much music you need. And it can even look at in, you know, in the future, you can even look at, you can mark maybe key markers on your video, you say, this is where the the the climax happens or where my product reveal happens. Like, I need a beep to, like, I need a I need an uptick here. Right? And then it will auto generate an infinite number of music, amount of music for that that's custom fitted to your video track.

auto generate music now. And so what this product was doing was you put your video in it now knows, okay, your video is one minute and twenty three seconds long. So that's how much music you need. And it can even look at in, you know, in the future, you can even look at, you can mark maybe key markers on your video, you say, this is where the the the climax happens or where my product reveal happens. Like, I need a beep to, like, I need a I need an uptick here. Right? And then it will auto generate an infinite number of music, amount of music for that that's custom fitted to your video track.

46:58

And you can just say I want it to be playful. I want it to be energetic. I want it to be serious. I want it to be foreboding. I want it to be mysterious.

And you can just say I want it to be playful. I want it to be energetic. I want it to be serious. I want it to be foreboding. I want it to be mysterious.

47:05

And, and then you just hit generate. It'll give you one. You say next next, next, just like Tinder, you can swipe through. And they're gonna keep one hundred percent of the revenue. So whatever whoever does this, I think they're gonna have the biggest library

And, and then you just hit generate. It'll give you one. You say next next, next, just like Tinder, you can swipe through. And they're gonna keep one hundred percent of the revenue. So whatever whoever does this, I think they're gonna have the biggest library

47:18

pretty much from day ten because their neural net will have generated such a vast amount of stock footage or stock music or stock photos. So I think they're gonna

pretty much from day ten because their neural net will have generated such a vast amount of stock footage or stock music or stock photos. So I think they're gonna

47:28

crush the existing stock stock sites because they're gonna get have a hundred times more content. And then they're gonna crush it in terms of economics because they're not gonna have to share any of it with any content creator, and they're gonna keep one hundred percent of it. So I would love to invest in one of these companies that's doing this, that's got the right marketing mojo to get this out there because the fundamentals tell me that however big I Stock photo and those guys are, the AI version of it is gonna be, you know, maybe four or five times bigger. And those today are, like, multi billion dollar companies. I'd imagine, though, the key to this business is not the AI generated music part. I would imagine the difficult part here is getting customers because

crush the existing stock stock sites because they're gonna get have a hundred times more content. And then they're gonna crush it in terms of economics because they're not gonna have to share any of it with any content creator, and they're gonna keep one hundred percent of it. So I would love to invest in one of these companies that's doing this, that's got the right marketing mojo to get this out there because the fundamentals tell me that however big I Stock photo and those guys are, the AI version of it is gonna be, you know, maybe four or five times bigger. And those today are, like, multi billion dollar companies. I'd imagine, though, the key to this business is not the AI generated music part. I would imagine the difficult part here is getting customers because

48:08

the,

the,

48:11

stock photos

stock photos

48:12

and stock video and stock music in terms of search traffic, it's impossibly

and stock video and stock music in terms of search traffic, it's impossibly

48:17

challenging. Like, it's it's like help. I bet you it's almost as hard as,

challenging. Like, it's it's like help. I bet you it's almost as hard as,

48:22

credit cards, like, best credit card. So that would be the hard part is how to get customers. You know, a business is basically like, three things. It's like convincing people to work or I guess it's four things, convincing people to work there, convincing someone to give you money or figuring out how to get capital to do it. Making the product and then getting the sale. This one falls into that fourth bucket where that's the hard part I would imagine is getting people to go to your website

credit cards, like, best credit card. So that would be the hard part is how to get customers. You know, a business is basically like, three things. It's like convincing people to work or I guess it's four things, convincing people to work there, convincing someone to give you money or figuring out how to get capital to do it. Making the product and then getting the sale. This one falls into that fourth bucket where that's the hard part I would imagine is getting people to go to your website

48:47

consistently for at least cheap enough. I would simplify it. I think I think business is get customers,

consistently for at least cheap enough. I would simplify it. I think I think business is get customers,

48:53

charge them enough where you get to keep some some profit

charge them enough where you get to keep some some profit

48:56

and keep customers. Right? So you gotta do those three things. And get customers is usually the hardest one.

and keep customers. Right? So you gotta do those three things. And get customers is usually the hardest one.

49:01

And it's the hardest one in this case. So so that that's why I said the founders that have the right marketing mojo, that was the key part of what I said because you have to have a a way that you're gonna, like, get traffic for this. And over time, I think they will

And it's the hardest one in this case. So so that that's why I said the founders that have the right marketing mojo, that was the key part of what I said because you have to have a a way that you're gonna, like, get traffic for this. And over time, I think they will

49:14

outcompete their their old school alternatives because they're outdated now. So here's my my my other And because that that fifty percent that goes to creators, you could maybe spend on acquiring customers.

outcompete their their old school alternatives because they're outdated now. So here's my my my other And because that that fifty percent that goes to creators, you could maybe spend on acquiring customers.

49:26

Exactly.

Exactly.

49:27

And, and you could give away a lot of the content for free initially, right, because of that. So here's my hack for for this. This is also a hustle. This is maybe my BigCo side hustle. This is EuroPM at Google.

And, and you could give away a lot of the content for free initially, right, because of that. So here's my hack for for this. This is also a hustle. This is maybe my BigCo side hustle. This is EuroPM at Google.

49:39

Or you're a product manager at Duck dot Go and you're a search engine?

Or you're a product manager at Duck dot Go and you're a search engine?

49:43

Well, the search engines have one way that they cheat, which is When you search for something, they

Well, the search engines have one way that they cheat, which is When you search for something, they

49:48

can just give you their result as the top result always. Right? That's like Google with their one box thing. If you just say, Hey, what's the best holiday they they surface the best results in a box, so you don't even need to click and go to a website. Or if you go to Google images and you search for icon of this or stock photo or royalty free, whatever,

can just give you their result as the top result always. Right? That's like Google with their one box thing. If you just say, Hey, what's the best holiday they they surface the best results in a box, so you don't even need to click and go to a website. Or if you go to Google images and you search for icon of this or stock photo or royalty free, whatever,

50:06

they could just serve you the Google results for this. And they have all the AI talent in the world to do this. And this could become a product line that generates,

they could just serve you the Google results for this. And they have all the AI talent in the world to do this. And this could become a product line that generates,

50:14

you know, nine figures a year for these companies. So if you wanna, you know, if you're inside one of these big companies, that's another pitch you can make to your boss that says, hey, boss. How does this sound? We use our AI talent on something that we're already getting millions of searches for a year, and it will generate, you know, hundred million dollars plus in revenue within three years. Can I work on that project? And then the answer will be Yes. And why haven't I promoted you already?

you know, nine figures a year for these companies. So if you wanna, you know, if you're inside one of these big companies, that's another pitch you can make to your boss that says, hey, boss. How does this sound? We use our AI talent on something that we're already getting millions of searches for a year, and it will generate, you know, hundred million dollars plus in revenue within three years. Can I work on that project? And then the answer will be Yes. And why haven't I promoted you already?

50:39

Dude, I went. That's why we got two stories. I went to a conference and I met this woman who

Dude, I went. That's why we got two stories. I went to a conference and I met this woman who

50:44

was she was part of the crew that managed

was she was part of the crew that managed

50:48

this. So, basically, Google makes ninety five percent of the revenue from one thing. But they're constantly

this. So, basically, Google makes ninety five percent of the revenue from one thing. But they're constantly

50:54

trying to launch all this other stuff. So they've probably done stuff that you don't even know exists,

trying to launch all this other stuff. So they've probably done stuff that you don't even know exists,

50:59

and they'll, like, buy stuff and try to run it and make it bigger, like, and it one example is Zagat. You remember Zagat?

and they'll, like, buy stuff and try to run it and make it bigger, like, and it one example is Zagat. You remember Zagat?

51:06

Yeah. The restaurant reviews. Is that right? Yeah. Google owned it. A lot of people didn't don't even know that, but Google owned it. And I talked to this woman whose job it was to help manage the CEOs of the projects and decide what's interesting and what's not And she told me that they have some products that would scale to a hundred million in revenue in only a couple years, and they would kill it. And I was like, why'd you kill it? And they go, well, two reasons. One, the people who we get to run them, they're oftentimes

Yeah. The restaurant reviews. Is that right? Yeah. Google owned it. A lot of people didn't don't even know that, but Google owned it. And I talked to this woman whose job it was to help manage the CEOs of the projects and decide what's interesting and what's not And she told me that they have some products that would scale to a hundred million in revenue in only a couple years, and they would kill it. And I was like, why'd you kill it? And they go, well, two reasons. One, the people who we get to run them, they're oftentimes

51:31

paid so much money that they don't give a shit. Like, if you're just, like, running your own startup, you're like, this has to work because this is worth ninety percent of my net worth is, like, I would be screwed. Whereas the people who work at Google, they're like, dude, I make so much money each year. I don't really want this to succeed that much. I'll have to work more and still get paid some. And so she told me that. And second, they're like, Google is so big that even though a product makes a hundred million plus in revenue over a course of a few years, which could be worth a couple billion dollars. It's just not worth it to us. We just have so much better ways to spend our time. And I was flabbergasted. And I knew this other woman, who ran this one thing that was doing over a hundred million revenue and they killed it because they're like, this just isn't bigger interesting enough. And it's just it's pretty wild to think about that.

paid so much money that they don't give a shit. Like, if you're just, like, running your own startup, you're like, this has to work because this is worth ninety percent of my net worth is, like, I would be screwed. Whereas the people who work at Google, they're like, dude, I make so much money each year. I don't really want this to succeed that much. I'll have to work more and still get paid some. And so she told me that. And second, they're like, Google is so big that even though a product makes a hundred million plus in revenue over a course of a few years, which could be worth a couple billion dollars. It's just not worth it to us. We just have so much better ways to spend our time. And I was flabbergasted. And I knew this other woman, who ran this one thing that was doing over a hundred million revenue and they killed it because they're like, this just isn't bigger interesting enough. And it's just it's pretty wild to think about that.

52:13

Yeah. It's insane. Actually, I did this when we got acquired by Twitch. I had in one of the meetings I had with Emma, I was

Yeah. It's insane. Actually, I did this when we got acquired by Twitch. I had in one of the meetings I had with Emma, I was

52:20

who's the CEO talking about, like, oh, yeah. If we try like, this could actually make this much.

who's the CEO talking about, like, oh, yeah. If we try like, this could actually make this much.

52:25

And, I noticed he didn't, like, react in any way. Like, when I say something that I think you're gonna get excited about and you don't get excited, I'm like, hey.

And, I noticed he didn't, like, react in any way. Like, when I say something that I think you're gonna get excited about and you don't get excited, I'm like, hey.

52:32

I thought you would

I thought you would

52:34

I thought that would, like, register for you. It looks like it tell me why that didn't.

I thought that would, like, register for you. It looks like it tell me why that didn't.

52:39

And he was just like

And he was just like

52:41

he's basically like, look,

he's basically like, look,

52:43

we make this much revenue over here.

we make this much revenue over here.

52:46

So to move the needle on revenue, you have to be, like, the size of the price has to be x. And, like, trying to make revenue brings in all this, like, legal complexity,

So to move the needle on revenue, you have to be, like, the size of the price has to be x. And, like, trying to make revenue brings in all this, like, legal complexity,

52:55

business ops, complexity,

business ops, complexity,

52:57

and, like, potentially stands in the way of user growth. And so, like, we either want something that hits this threshold on revenue or make it free and just optimize for you user growth. And I was like, oh, okay. So, like, not interested in, like, you know,

and, like, potentially stands in the way of user growth. And so, like, we either want something that hits this threshold on revenue or make it free and just optimize for you user growth. And I was like, oh, okay. So, like, not interested in, like, you know,

53:11

this kind of, like, eight figures plus, you know, of of revenue a year. It's like, no.

this kind of, like, eight figures plus, you know, of of revenue a year. It's like, no.

53:16

And I was like, good to know. And I I didn't take it as a I was like, thank you for teaching me that because

And I was like, good to know. And I I didn't take it as a I was like, thank you for teaching me that because

53:20

That makes sense. My start up brain was wired where that's a big number, but now that I'm at a big company, I need to, like, rewire it as a small number. Dude, when we sold to HubSpot, we went we sold in,

That makes sense. My start up brain was wired where that's a big number, but now that I'm at a big company, I need to, like, rewire it as a small number. Dude, when we sold to HubSpot, we went we sold in,

53:32

I forget, like,

I forget, like,

53:33

mid to late January.

mid to late January.

53:34

And so we went into the year two thousand twenty one with many, many millions of dollars of advertising revenue booked

And so we went into the year two thousand twenty one with many, many millions of dollars of advertising revenue booked

53:41

and contracts signed and everything.

and contracts signed and everything.

53:43

And this year, we, you know, we would have made eight figures in revenue.

And this year, we, you know, we would have made eight figures in revenue.

53:48

And when they sold when we sold, they go,

And when they sold when we sold, they go,

53:51

look, we make this much money. I think what's hooked up a year, like, one point two billion a year in revenue and it's growing quick. They're like, you're a little twenty million dollars. It doesn't really matter to us. We'd rather you not focus on that. So

look, we make this much money. I think what's hooked up a year, like, one point two billion a year in revenue and it's growing quick. They're like, you're a little twenty million dollars. It doesn't really matter to us. We'd rather you not focus on that. So

54:03

we gave all the money back. Like, we had we had to call them, and we had to be like, hey, this company, I know that you booked, like, five hundred thousand dollars in advertising.

we gave all the money back. Like, we had we had to call them, and we had to be like, hey, this company, I know that you booked, like, five hundred thousand dollars in advertising.

54:12

Sorry. We can't do it anymore. And Right.

Sorry. We can't do it anymore. And Right.

54:16

We gave it back. And it I was heartbroken. I was like, oh, you're killing me, and they just didn't and and they're right. I mean, it's smart, but it was crazy to think about that.

We gave it back. And it I was heartbroken. I was like, oh, you're killing me, and they just didn't and and they're right. I mean, it's smart, but it was crazy to think about that.

54:25

Dude,

Dude,

54:27

okay. I want you to just don't type hands up hands in the air.

okay. I want you to just don't type hands up hands in the air.

54:31

Guess Google's

Guess Google's

54:32

revenue last quarter?

revenue last quarter?

54:35

I would imagine that they do

I would imagine that they do

54:41

I don't know.

I don't know.

54:43

Thirty, forty billion dollars a year.

Thirty, forty billion dollars a year.

54:46

Okay. Thirty four billion dollars a year. So let's divide by four and let's just say round number ten ten billion dollars a quarter. Good guess. That's actually what I would have guessed. Did it sixty one billion dollars last quarter?

Okay. Thirty four billion dollars a year. So let's divide by four and let's just say round number ten ten billion dollars a quarter. Good guess. That's actually what I would have guessed. Did it sixty one billion dollars last quarter?

54:56

So four times that is what?

So four times that is what?

55:00

A twenty four two hundred forty?

A twenty four two hundred forty?

55:02

You know, do public math. Yes.

You know, do public math. Yes.

55:04

Dude,

Dude,

55:05

what? That's what

what? That's what

55:07

I'm thinking of something that's wrong, but,

I'm thinking of something that's wrong, but,

55:09

I'm looking on Satice right now. It's it came up in my in the first Google search, and I was like, no. That could, right? That's annual, not quarterly. And then I looked at another place and says second quarter revenue of twenty twenty one was sixty one billion dollars. Okay. Now

I'm looking on Satice right now. It's it came up in my in the first Google search, and I was like, no. That could, right? That's annual, not quarterly. And then I looked at another place and says second quarter revenue of twenty twenty one was sixty one billion dollars. Okay. Now

55:23

how long have you felt like Google's a juggernaut?

how long have you felt like Google's a juggernaut?

55:27

Already, like, peaked. It's already, like, at the peak of its powers. Since it becomes years ago. Yeah. How many years ago did you feel that way? Like, let let's just say, like, At what point in time, if I was like, hey,

Already, like, peaked. It's already, like, at the peak of its powers. Since it becomes years ago. Yeah. How many years ago did you feel that way? Like, let let's just say, like, At what point in time, if I was like, hey,

55:38

Google's revenue is already, like, you know, just absolutely monstrous, not too much upside left. Like, five years ago, would you have said that?

Google's revenue is already, like, you know, just absolutely monstrous, not too much upside left. Like, five years ago, would you have said that?

55:45

Yeah. So, like, in two thousand fifteen, which was six years ago now, if you told me just to, like, invest all my money into Google, I'd be like, Why would you why would you what why would you ever want something that's already so big? It's not gonna grow that much.

Yeah. So, like, in two thousand fifteen, which was six years ago now, if you told me just to, like, invest all my money into Google, I'd be like, Why would you why would you what why would you ever want something that's already so big? It's not gonna grow that much.

55:59

Yeah. So since that date, to that same quarter in twenty twenty fifteen.

Yeah. So since that date, to that same quarter in twenty twenty fifteen.

56:04

This quarter was three and a half times revenue

This quarter was three and a half times revenue

56:07

times more revenue. So it went from seventeen billion to sixty one billion. In that five year span. When I think of that so there's, like, I used to be all about Facebook. I actually think that if you told me this could be, like, crazy wrong. In ten years, if Facebook and Google

times more revenue. So it went from seventeen billion to sixty one billion. In that five year span. When I think of that so there's, like, I used to be all about Facebook. I actually think that if you told me this could be, like, crazy wrong. In ten years, if Facebook and Google

56:23

are not, like, I I think they'll exist, but if they're not, like, the big shots, I actually I'll be surprised if there's still the big shots.

are not, like, I I think they'll exist, but if they're not, like, the big shots, I actually I'll be surprised if there's still the big shots.

56:31

Would you agree?

Would you agree?

56:32

So

So

56:33

that can mean many things. Is it like

that can mean many things. Is it like

56:36

there's the big shot. Like, Microsoft is still a big shot, but and it was always a big shot. But, like, Facebook and Google kind of, like, took all their shine for, like, a decade plus.

there's the big shot. Like, Microsoft is still a big shot, but and it was always a big shot. But, like, Facebook and Google kind of, like, took all their shine for, like, a decade plus.

56:46

You know, as Microsoft was either flat or kind of declining, but it was still big, but it didn't have the talent. It wasn't growing as fast. Stock's not appreciating as fast. So is it that where it kinda stagnates or you're like, it's actually gonna go down? I think it's gonna go down. And here's why, have you ever met anyone that worked at Google or Facebook?

You know, as Microsoft was either flat or kind of declining, but it was still big, but it didn't have the talent. It wasn't growing as fast. Stock's not appreciating as fast. So is it that where it kinda stagnates or you're like, it's actually gonna go down? I think it's gonna go down. And here's why, have you ever met anyone that worked at Google or Facebook?

57:04

Yes.

Yes.

57:05

Like, they currently work there. Yes. I think that Google so Google is interesting.

Like, they currently work there. Yes. I think that Google so Google is interesting.

57:11

Point one is that it kinda succeeds in spite of itself. They basically invented this one thing that hasn't changed that

Point one is that it kinda succeeds in spite of itself. They basically invented this one thing that hasn't changed that

57:19

significantly

significantly

57:20

and it's always been amazing. Okay? So they kinda have that going, which is good. But the second thing that they have is that people I don't think particularly like working there. Like, it's not cool. I think to say you work at Google is, like, five years ago saying you worked at Goldman.

and it's always been amazing. Okay? So they kinda have that going, which is good. But the second thing that they have is that people I don't think particularly like working there. Like, it's not cool. I think to say you work at Google is, like, five years ago saying you worked at Goldman.

57:34

It's not really that particularly interesting. And I also think that the people who work there, unlike Goldman, whereas Goldman will explicitly say we're gonna work fucking, we're gonna work you down to the bone. You're gonna grind, and most of you aren't gonna work here in five years. Google's the opposite. They say, we care about you. We do this. We do that. Right. And can I fold your laundry? Can I would you like a foot massage while you while you program, you know, this code right now? And because they do that, they create entitled babies

It's not really that particularly interesting. And I also think that the people who work there, unlike Goldman, whereas Goldman will explicitly say we're gonna work fucking, we're gonna work you down to the bone. You're gonna grind, and most of you aren't gonna work here in five years. Google's the opposite. They say, we care about you. We do this. We do that. Right. And can I fold your laundry? Can I would you like a foot massage while you while you program, you know, this code right now? And because they do that, they create entitled babies

57:58

who protest and get angry,

who protest and get angry,

58:01

when anything bad happens. For example, I think last year, there was this big event, and I don't actually know what happened. I don't know the reason it could have by who knows, but they had a walkout. So a lot of the employees just, like, walked out for the day. And,

when anything bad happens. For example, I think last year, there was this big event, and I don't actually know what happened. I don't know the reason it could have by who knows, but they had a walkout. So a lot of the employees just, like, walked out for the day. And,

58:15

When I saw that, I was like, oh, this is, like, the beginning of the end. Because if you think about Google, do they do things that maybe you could describe as evil or you don't agree with definitely, yes. But as an employee, are they overwhelmingly,

When I saw that, I was like, oh, this is, like, the beginning of the end. Because if you think about Google, do they do things that maybe you could describe as evil or you don't agree with definitely, yes. But as an employee, are they overwhelmingly,

58:28

like, a soft place to work that you get paid significant amounts of money, barely have to show up. And they pretty much are, like, Oh, yes, honey. Like, do you need anything? Of course, they are. And if people are willing to protest that and walk out, then they're soft and they're going they're gonna soon. That's why I think that.

like, a soft place to work that you get paid significant amounts of money, barely have to show up. And they pretty much are, like, Oh, yes, honey. Like, do you need anything? Of course, they are. And if people are willing to protest that and walk out, then they're soft and they're going they're gonna soon. That's why I think that.

58:45

Good job, dude.

Good job, dude.

58:48

Rance's gone wrong. There's like a there's like a phrase. What's it? It's a a

Rance's gone wrong. There's like a there's like a phrase. What's it? It's a a

58:53

hard time,

hard time,

58:54

hard times.

hard times.

58:55

No. Difficult times make strong men strong men make easy times, easy times make soft men. That and that's like what's going on right now at Google. So that's why I wouldn't be surprised they don't exist. I I had a friend who worked at Facebook, and they would send me there's an internal, Facebook group for employees.

No. Difficult times make strong men strong men make easy times, easy times make soft men. That and that's like what's going on right now at Google. So that's why I wouldn't be surprised they don't exist. I I had a friend who worked at Facebook, and they would send me there's an internal, Facebook group for employees.

59:13

And it's basically just a bitch session where they just vent and bitch about everything that's happening inside the company.

And it's basically just a bitch session where they just vent and bitch about everything that's happening inside the company.

59:19

And he would send me screenshots

And he would send me screenshots

59:21

of what the topic would be. And it'd be like

of what the topic would be. And it'd be like

59:24

the most petty

the most petty

59:26

trivial, like, hey, I noticed that the orange juice has moved in the cafeteria. Like,

trivial, like, hey, I noticed that the orange juice has moved in the cafeteria. Like,

59:31

You know, I like to eat salads. And when it was by the salad bar, it just really complimented my healthy lifestyle. And now that it's over by the meat, I feel Like, I've been vegan for two years. And now that it's by the meat, it's, like, a microaggression

You know, I like to eat salads. And when it was by the salad bar, it just really complimented my healthy lifestyle. And now that it's over by the meat, I feel Like, I've been vegan for two years. And now that it's by the meat, it's, like, a microaggression

59:43

against my vegan. It's, like, dude, these people were complaining

against my vegan. It's, like, dude, these people were complaining

59:47

about the dumbest stuff, and they would have hundreds and hundreds of comments,

about the dumbest stuff, and they would have hundreds and hundreds of comments,

59:52

which means just hours wasted fighting in the Facebook comments amongst Facebook employees.

which means just hours wasted fighting in the Facebook comments amongst Facebook employees.

59:58

And it was everything from the parking garage layout to the milk choices,

And it was everything from the parking garage layout to the milk choices,

01:00:03

to the the wording and the email that was sent out to Listen with the softness of the Uh-huh. So for the longest time, and I think he still does it. But when my wife worked there, he was definitely doing it. Zuck and Cheryl Sandberg, but I think for sure zuck or definitely for sure zuck, It was either every Friday or one Friday a month. I I forget.

to the the wording and the email that was sent out to Listen with the softness of the Uh-huh. So for the longest time, and I think he still does it. But when my wife worked there, he was definitely doing it. Zuck and Cheryl Sandberg, but I think for sure zuck or definitely for sure zuck, It was either every Friday or one Friday a month. I I forget.

01:00:21

Zuck would do an all hands, and you could show up in person, and you could ask him a question.

Zuck would do an all hands, and you could show up in person, and you could ask him a question.

01:00:27

And it was mostly empty. Like, you know, Facebook at the time had fifteen thousand employees and, like, a hundred people would be there. And to me, that's crazy. Right? That's, like, imagine, like, going back,

And it was mostly empty. Like, you know, Facebook at the time had fifteen thousand employees and, like, a hundred people would be there. And to me, that's crazy. Right? That's, like, imagine, like, going back,

01:00:37

years and years, and, like, you get to ask Andrew Carnegie or John Rockefeller, like, any question or Henry Ford, like, any question. Like, that's like, pretty amazing. I'd be there every Friday. And I used to tell my wife, I'm like, man, if you keep asking interesting questions, he's gonna get to know you and he's gonna be like, you know, Sarah, that's a great idea. Come and talk to me. I was like, you gotta just be there every time. And one time,

years and years, and, like, you get to ask Andrew Carnegie or John Rockefeller, like, any question or Henry Ford, like, any question. Like, that's like, pretty amazing. I'd be there every Friday. And I used to tell my wife, I'm like, man, if you keep asking interesting questions, he's gonna get to know you and he's gonna be like, you know, Sarah, that's a great idea. Come and talk to me. I was like, you gotta just be there every time. And one time,

01:00:56

I heard this story about this person. He raised his hand and, they're like, yeah, what what's your question? He goes, look, We have a huge problem at Facebook.

I heard this story about this person. He raised his hand and, they're like, yeah, what what's your question? He goes, look, We have a huge problem at Facebook.

01:01:05

We don't have tampons in the men's restroom. And it's, like, it's a dim discriminatory.

We don't have tampons in the men's restroom. And it's, like, it's a dim discriminatory.

01:01:11

And Zuck was, like, He said, like, is this really what you wanna spend your time discussing, or can we discuss this after? And they're like, look, we have to talk about it. He's like, alright, head of HR, head of Please come up here and

And Zuck was, like, He said, like, is this really what you wanna spend your time discussing, or can we discuss this after? And they're like, look, we have to talk about it. He's like, alright, head of HR, head of Please come up here and

01:01:21

and, like, address this. And, I swear I heard the story of that someone asked that during the their time would suck.

and, like, address this. And, I swear I heard the story of that someone asked that during the their time would suck.

01:01:31

Is that crazy? I feel like we should end on this.

Is that crazy? I feel like we should end on this.

01:01:34

Just like I'm at it's like just is that really why Five minutes of silence for, like, where everything's at in the world. Just It's, like, is it really what you wanna spend your time having a conversation about?

Just like I'm at it's like just is that really why Five minutes of silence for, like, where everything's at in the world. Just It's, like, is it really what you wanna spend your time having a conversation about?

01:01:44

X Google is a better looked than.

X Google is a better looked than.

01:01:47

Current Google, I believe.

Current Google, I believe.

01:01:49

Totally. It's

Totally. It's

01:01:50

a such a stronger signal that your ex Google than current Google.

a such a stronger signal that your ex Google than current Google.

01:01:54

I completely agree. Do you agree with me? Do you think that they're gonna go down?

I completely agree. Do you agree with me? Do you think that they're gonna go down?

01:01:59

No. I think they're kinda jogging us, but I do think, like, every

No. I think they're kinda jogging us, but I do think, like, every

01:02:03

they become less and less relevant over time. I think they've I think Facebook particularly has done an amazing job fighting off irrelevancy

they become less and less relevant over time. I think they've I think Facebook particularly has done an amazing job fighting off irrelevancy

01:02:11

like, tooth and nail. I think Zuck knows. And therefore,

like, tooth and nail. I think Zuck knows. And therefore,

01:02:15

like, is he goes to war for it, but they just have all the There's the natural, like, father time is undefeated or whatever. Like, basically over time, there's a natural decline, and then there's a talent drop off at for people that are gonna go work there versus go work at new exciting, high upside things. And then there's the, like,

like, is he goes to war for it, but they just have all the There's the natural, like, father time is undefeated or whatever. Like, basically over time, there's a natural decline, and then there's a talent drop off at for people that are gonna go work there versus go work at new exciting, high upside things. And then there's the, like,

01:02:33

you know, like anti big tech company backlash where Now if there's a if there's a new social network that takes off like Instagram did or, like, WhatsApp was doing, Facebook can't buy it anymore.

you know, like anti big tech company backlash where Now if there's a if there's a new social network that takes off like Instagram did or, like, WhatsApp was doing, Facebook can't buy it anymore.

01:02:45

So the next one that takes off, Facebook can't buy.

So the next one that takes off, Facebook can't buy.

01:02:48

And, that will because of antitrust. And so they're just gonna lose their stranglehold because That was their previous way of, like, extending their lifespan

And, that will because of antitrust. And so they're just gonna lose their stranglehold because That was their previous way of, like, extending their lifespan

01:02:57

was to acquire the next best social thing and bring it in to bring it in house. So that's gone for all the tech companies. They can't do that anymore.

was to acquire the next best social thing and bring it in to bring it in house. So that's gone for all the tech companies. They can't do that anymore.

01:03:05

I typically hate discussing big company shit like Google and Facebook. I find it to be incredibly boring. And I'm like, who the fuck cares this doesn't actually impact me at all. And I think that takes place or that exists for a lot of our listeners. So I'll be very curious to hear if they even remotely cared about this discussion.

I typically hate discussing big company shit like Google and Facebook. I find it to be incredibly boring. And I'm like, who the fuck cares this doesn't actually impact me at all. And I think that takes place or that exists for a lot of our listeners. So I'll be very curious to hear if they even remotely cared about this discussion.

01:03:21

So let let's see what let's see what they have to say.

So let let's see what let's see what they have to say.

01:03:25

Yeah. Tweet at us. Alright. I'm out of here. We're done. I

Yeah. Tweet at us. Alright. I'm out of here. We're done. I

01:03:29

feel

feel

01:03:31

like

like

01:03:32

I

I

01:03:34

could

could

01:03:35

I know I could be what I want to.

I know I could be what I want to.

01:03:38

I put my all in it like a day's off on a road. Let's travel never looking back.

I put my all in it like a day's off on a road. Let's travel never looking back.

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