00:00
Like, yeah. If you wanna see if you wanna pre buy Southern Sam's sticky icky, you need to just, I don't know, DM me on Twitter. If I have my Twitter Sean V fee DMV. It's a, I'm in on Southern Sam's stick stickyiki.
00:13
I feel like I could rule the world, I know I could be what I want to.
00:18
I put my all in it, like, days off on the road. Let's travel never looking back. Alright. Before we get in the episode, we gotta say something really quick. Sean, I sent you that thing to share. So if you go to Sean and or I's Twitter profile, you'll see it. Or you go to rate this podcast dot com slash
00:34
m f m. It stands for my first million. Rate this podcast dot com slash m f m. If you leave a review for us on Apple podcast, we're gonna select one person are we selecting one person? Oh, no. We're selecting six people. We're gonna give a grand to six different people, and we'll announce that winner in a couple weeks. We're doing this because
00:53
If we get more reviews and a very particular amount of time and you get more momentum, you go up the charts. And if you go up the charts, you get more listeners, or at least that's the hypothesis. We're incentivizing listeners. We get more excited. We are egos grow, and I know that's what everybody wants. So let's do it. Yeah. I just went to a conference today.
01:09
Cody Sanchez's conference to talk and,
01:12
dude, everyone listens. It's pretty fun. How was, how was the conference? So she has, her brand is like contrarian
01:18
contrarian capital, I think it is.
01:22
And so this was the the contrarian conference or something like that.
01:26
Yeah. And I love her and I love the conference, but I it's it was kinda silly. Like, in my head, I was making a joke because they had contrarian
01:34
merch, and they have like hundreds of the same ones. And I was like, well, if we all bought this, like, that's, you know, it doesn't really work that. You know what I mean? Like,
01:42
so anyway, it was great though. No. She was cool. I asked I think there was probably three hundred people I asked to listen. I feel like everyone
01:49
all their hands went up. People were talking about us. They always confuse our voices, but we get that all the time. Alright. I love it. And I was supposed to go to that. I didn't go
01:58
you went,
02:00
there's, like, a bunch of different motivations people have for going to these things. What was your motivation? Because some people would say, I'll go into these conferences, kind of a waste of time.
02:08
And other people say, no, I love it. I'm network. I learn things. I just want it because she's she's my friend and it's near my house.
02:15
And then in general, but you because you've gone to some of some of the some other ones like this, like the podcast one you went to recently or stuff in New York. What
02:23
I guess, give give people how you think about this stuff, because I think it's good to have, like, a frame of, like, okay. This is why I go to these. This is how I go to them. And what what's come out of it for me? I like meeting people who I know on the internet. That makes me feel good. And I also like going, you know, I've paid money to go to some events. Paid five thousand, ten thousand dollars, go to some events,
02:44
because I can meet one person and become a lifelong friend with them, and that pays for itself, but makes me happy. So, yeah, I don't mind going.
02:53
Yeah. I do the same thing. I kinda have in my head.
02:56
I'm here to learn one thing. Like, I wanna have one great idea like, a truly great idea. Maybe it's a tactic, a marketing idea,
03:03
a realization of something I need to change,
03:05
or a new business idea, a new whatever. So one great idea is my, like, bar and then one great person. If I do that, it's worth it. That's, like, such a low bar, but, yeah, But what's better what, like, the bet the good part about that is then you go hunting. You you are saying, oh, I'm here to meet meet one great person. Who's a great person? And if you're talking to somebody who's not that great, you're like, alright. Beace out. I'm gonna go bump around and see who else is here. Right? And same thing with one great idea. You can listen to a talk, and you might otherwise kinda zone out or say, oh, this doesn't apply to me. But if you're just on the hunt for that golden nugget, the one great idea. And like, dude, in the eight hours of this event, there's gonna be at least one great idea.
03:44
It changes the way for me, at least it changes the way I I attend these things.
03:48
Yeah. I agree. I'm the same way. And speaking of great ideas,
03:52
we I wanna talk to me about, let's go through these three news stories that you wanna go over because I Yeah. I think you selected all three, and they're awesome. They're awesome. All three are pretty good.
04:01
So, alright. So I have three. You have one. Start with yours. You you have one that's about Elon tweeting about the,
04:07
Elon tweeted something about giving away six billion to world hunger. What I heard was tell me if this is correct. My wife told me this story. She goes, do you hear you know, somebody tweeted out or there's a new story that said, you know, these billionaires, the, you know, Elon's the richest man in the world now. If he, you know, with six billion dollars, he could end world hunger.
04:25
And then he replied to it. He was like, if you could show me that six billion dollars would end world hunger,
04:31
I'll write the check now. Like, I'll I will happily do it. Just show me that that's the case.
04:36
And,
04:36
and so that's all I know about this. What did you Oh, you don't know what happened after Okay. So,
04:41
someone, I forget who, maybe CNN said, if the billionaires would donate six billion dollars, we'd cure or end world hunger, Elon, like you said, replied and goes, and and his language was great. He goes, show me how that will happen, and I will sell Tesla stock right now to pay for six billion dollars of this stuff. And, I forget the exact title, but something like the head of you, United was it, World Hunger or United Nations? Some like official
05:09
international
05:10
body, the headset, you know, better yet,
05:13
you know, Elon just come and we'll show you our processes and how we work and Elon said, no. Sunshine is great.
05:21
Tell me in tweet form how this is gonna help and where the money will go, and I will send you the money right now. And he goes, you know, this is just too complicated to say over Twitter. And
05:32
I think and I'm not like the biggest Elon Nuthugger.
05:35
I think that this totally made Elon look great.
05:39
These types of things, should be done in a very simple way where you can explain what's happening. You don't have to say, like,
05:46
you, you know, exactly, but you could say, like, you know, thirty percent of the budget is gonna go to higher around ten thousand people who we think can give out this much, you know, whatever. That is a good enough answer. And,
05:56
the guy didn't do it. Total miss. And when we were talking to Big Cloud guy, Natter a few days ago,
06:03
he was explaining what he does and then you go, no. No. No. No. No. This is what you do. And you explained it so much better. And he goes, oh, I that's how I should always explain it.
06:10
Everyone should have that skill that you have. And you could actually develop that skill. It is a skill. It's not just a talent. And anyway, this guy blew it, and I thought it was an awesome tweet thread.
06:19
You know, so two things. One is on that skill. So how do you develop that? I'll give you two kind of unorthodox ways that you develop it. The first is you gotta have
06:31
bullshit callers
06:32
around you. So, like, you know, the way I was like, no, no, no, dude. That's way too complicated.
06:37
Most people just won't say that to somebody. And, there's this great clip. I know you like, you watch some Joe rogan as well as I do. And there's this great clip of Brian Callen, who's one of the kind of friends and the crew of of Joe Brogan. And they're they're doing their fight companion podcast, which is where they just watch the fight And they're just shooting the shit, drinking and eating cheese, and, you know, drinking wine and eating cheese, and they watch the fight. And, like, I don't know,
07:01
a hundred thousand or more people will tune in to, like, hang out with them while they watch the fight, even though the fight's not visible on the screen. That's just how fun it is to hang out. And during this thing, Brian Callen, who's a lifelong, you know, like comedian, he's kinda like a scrawny guy. And Joe's kind of like a former martial artist. He's sort of like a meat head and the the other guy on there is a pro fighter. So it's a bunch of kinda like bros.
07:23
And,
07:24
and Brian is saying something. He goes, Brian's like, oh, man. If somebody ever tried that on me, bro, you know I would you know what I would do. And they were like and they just kinda moved on for a second. And then he's like and the guy said it again. Like, nobody really addressed it. And he's like, and the guy said it again. Like, nobody really addressed it. And he's like, He's like, I he's like, I would never let somebody do. It would be it would be on.
07:42
And then and then Joe's like, Brian, what are you talking about? He's like, why are you saying shit like this? He's like, you know, you don't you're not gonna do anything first of all. And he's like he's like the problem, Brian, is that you hang out with people
07:56
that will let you say shit like this. And he's like, you need to stop hanging out with whatever type of people let you let you get away with just saying things like this. And just, you know, letting it fly.
08:07
And after that, I just thought that was hilarious. And then I started noticing, oh, there's some people in my life, and I call them, you know, the people who will tell you there's food in your teeth. It's like,
08:16
there's two types of people. There's people who will see it and not say anything. And then, you know, four hours later, you get home and you're like, bro, the hell? I had spinach in my teeth the whole time. Why didn't someone tell me? And then there's the person who will cut you off about, yeah, yo. You got a little something in your teeth here. And you're like, oh, shit. I'm embarrassed. But, like, the embarrassment was localized to the moment, and then you, like, saved yourself from there. That's a true friend. And so you want people around you that will tell you when you're saying something that just makes no sense or is confusing
08:42
or is, like, delusional or whatever. And they're just like, what are you talking about? Why are you saying that? You say stuff like this all the time. This doesn't make any sense, or you say stuff like this. And honestly, I think you think that's really awesome, but no when other people hear that, they don't hear really awesome. Like, he asked to Brea. Have people like that. A Brea who used to work for us and we love. He was explaining to Sean and I what his new business does, and he wrote this long paragraph, and I think Sean goes,
09:07
I don't know what any of those words you just said me.
09:10
And then he was like,
09:12
I buy con I buy land, but before paying for it, I hurry up and resell it to someone else and make a profit. It's like, okay. Great. Yeah. That means you're staying with that means. Right. Yeah. And then well, actually, the first thing he said was, bro, I just wrote you two paragraphs.
09:25
And I I didn't even have to address it because he knows
09:28
if you wrote two paragraphs and I don't know what you're what I don't know what you do still,
09:33
that's on you. That's not on me.
09:35
And so, you know, the the the burden's on the owner. So one thing is having people like that around you. The other thing is hang out with somebody who's good at it. And maybe, you know, hopefully, for some people, listen as this podcast helps them because I think we'd both do a good job of explaining stuff without too much jargon. You try at least. And so the more you hang out with people like that, you'll just naturally through osmosis.
09:56
Like, you know, this it'll just pick it'll you'll be like a sponge. It'll just come right into you. You'll just start getting better at it because you've heard our voices in your head all the time. And so hang out with people who do it. Like, I have a buddy, Sully who's great at this. You're really great at this. Ramon's really great at this. So, like, our best friends all are really good at just
10:13
saying things for what they are in a way that's simple and easy and fun to understand. And, like, so then you, by nature, you know, you'll naturally get good at it. Speaking of friends, what, what did so I was out to dinner with Moises the other day, and he made this comment about Casper. He ends up tweeting it Pretty brilliant. You wanna talk about that? I do. Wait. Can I say one thing about the Elon? Yeah. So so the guy from World Hunger, who's, like,
10:37
it's not that simple. I can't really break it down. Alright. So that's obviously a loss on their end. But there is a great example of a charity who does this well. So, have you seen what Charity Water does for their, like, accountability?
10:50
Because, what Elon said was The whole thing, I'll donate the money. My only thing is it has to be kind of like open source and transparently accountable where the money is going and what's the effect of it. Jack Dorothy did that as well. And he just Jack Dorothy did it with a fucking Google spreadsheet.
11:06
Right. Yeah. Yeah. He he said here's the here's all the money. Here's where it's going. Here's the schedule. And here's a it's a Google doc. It's a Google doc that anybody can go view. You can't edit it, but you can go view it at any given time and see how the money thing's amazing. So So the founder of Cherry Water, he, his story is amazing, but, like, I'll give you kind of the the fast forwarded version of it. So fast forwarded version of his stories, guy named Scott Harrison.
11:29
He,
11:30
he grows up. And when he's a kid, his mom got this, like,
11:35
terrible illness. She basically she was a stay at home mom, so dad goes to work, kids go to school. She stayed home, and the new house they had moved into, it had like a gas leak or something like that. And so it, like, silently killed her autoimmune system.
11:48
So she got so, her immune system was so compromised
11:52
that she could not, like, go outside. She could not, like, touch objects that had not been sanitized.
11:57
She couldn't do the laundry because, like, the the cleaner, the bleach had chemicals in it, and it would just, like, kill her if, you know, so they had to, like, do everything by hand using baking soda six times. Or, like, if she wanted to read a book, Scott would go put it in the oven first and they would have to sort of like kill all the bacteria, like, by sanitizing it with heat and then hand it to her and she'd wear gloves and they would like slowly turn pages and stuff like that. Like, it was insane.
12:20
And so he,
12:22
and then but but even that whole time, they didn't sue the company that had that was responsible for the leak because they were, very religious family, and they were like, you know, this is god's plan. And so Scott who, like, grows up with this really unusual childhood. He's having to, like, in many ways, be the caretaker of the household because his mom wasn't able to do it. A sees his mom suffering. He's like, dude, you know, f this religion shit. I'm,
12:43
I'm gonna go live now. So he gets turns eighteen and he, like, goes to knowledge, but I think he I think he might have dropped out. Not a hundred percent sure, but he he starts partying like crazy. He moves to New York and he becomes, like, a guy in the party scene. And Scott, if you've ever seen, he was a good looking guy. He's sort of like a George Clooney looking motherfucker. Like, he's like very, like it's like the guy gets gray hair and he looks even him more handsome than he did before.
13:04
And so, It was real real Rico Swave type of guy. Very swab
13:10
super great storyteller, very funny. Just, he's a great hang. Like, I've hung out with him, and you're just, like, charmed, you know, the whole time. And so anyways, he's he hits the party scene and he eventually he's like, alright, I gotta make some money. She becomes a party like promoter. So his job was, and he says this, like, My job was to convince rich guys that they needed to pay me, like, five thousand dollars, six thousand dollars to get to go buy this hundred dollar bottle of alcohol.
13:34
And he's like, they knew what they were doing, and I knew what I was doing, and it worked anyways. And so he starts making a killing as a party promoter. And he's got the fancy watch. He's got the model girlfriends.
13:44
He's got the nice penthouse in New York, and he's getting paid, you know, whatever some vodka company will pay him twenty five hundred dollars a night just to be drinking their liquor instead of somebody else's liquor. And somebody will pay him to wear this watch instead of somebody else's watch. And so he's kind of the man in this scene.
13:59
But a few years go by, and he's like,
14:02
starts to feel, you know, as you do when you kind of get in this party lifestyle, he starts to feel a little empty inside. Like, the the highs no longer are doing it for you anymore. And I think he was the story is he was on this guy's boat. This guy,
14:14
his name is what is the name guy? The guy who created Circ du soleil, like guy. Yeah.
14:21
Some some name like that. I can't remember off the top of my head. Billion or Canadian. Yeah. He's on his yacht or boat or what on a party boat.
14:27
And Scott's just so and in the boat, like, in the room where he was in, there's a Bible, and he kinda sees it, and he grew up in a super religious household, then has, you know, become basically like a sinner
14:37
And he just sort of picks up the book and, you know, he's hungover one day and he starts reading it. He's reading the bible and he starts to, like, kind of like get emotional And he sort of has this literal, like, come to Jesus moment where he's like, what am I doing with my life? Like, you know, like, I'm not I'm not a good person. I'm not doing good for anyone in the world.
14:53
And, like, you know, I'm just, like, partying and drinking. It's all a very shallow lifestyle. It's, like, you know,
14:59
these these hot girls and then these guys and this, like, lifestyle that's not great drugs, alcohol, that sort of thing. So he's like, okay. And I think also he literally woke up that day and he was like, numb in his hand. He's like, this is like a metaphor. I'm not just numb in my arm. Like, I'm numb in life right now. So he's like, okay. Here's what I'm gonna do. I'm gonna take the next six months. I'm just gonna take a six month break from this lifestyle. And I'm just gonna what's, like, the most servant,
15:24
like, servant thing I can go do? How can I just serve people? You know, how can I go do a very Christian thing here? And,
15:30
and so he applies to all these nonprofits and they reject him. They're like, you're a party promoter. Like, we don't he's like, dude, I'll work for free. And they're like, no. We don't need your your kind here. He's like, are you sure, like, I'm good with people? I'm good with, like, events. I'm good with all this stuff, and they're like, no. No. No. Like, where you come from, that's not that's not what we're looking for here. So he gets rejected after one after another. And finally, he gets this one group to agree to let him work there if he pays. So he had to pay to go work there. So he basically made a a large contribution to,
16:02
mercy ships, I think, is what it's called.
16:04
It's basically a thing where, hotshot doctors in the US, like, for one week out of the year, they go on this boat and it goes to Africa. And then they they spend all week there doing, like, pro bono surgeries
16:16
on people who need surgeries, and then they come back. And he's like, he kind of is back on his photography. So he's like, oh, dude. I'll I'll take photos of this trip.
16:24
That'll be my contribution. And so he goes there and he's got the photos still. He'll it to you. And when he gives us talk, he shows them. It's like, what they were doing was there was kids with, like, a massive, like, tumor growth. So, like, you know, would have like a huge lump on the side of their head, like the size of a volleyball or like in their jaw. Their jaw would be protruding out like six inches because they had this growth and like All they needed was just for it to be removed. Like, is it they're having trouble eating, breathing, it's like not even a cancerous thing. It's just a benign tumor, but this needed it removed. And he's like, dude, the line was like a mile long. And he's like, the saddest part is we,
16:57
you know, we couldn't do all the certain, you know, the one week was and there's still people on the end of the line that didn't get their surgeries or whatever. So he's like, okay.
17:05
I'm not just gonna do this. Like, I'm just gonna, like, I'm gonna go back
17:09
I'm gonna dedicate my life
17:11
to, like, you know, helping people because I can't believe what I've been doing, and this was so meaningful to me and whatever.
17:17
So he's like, for he does two things. He goes to on the ground in Africa and he says, what is the, like, root cause? What are some of the root causes of this problem? So he does kind of what Elon calls first principles thinking, which is why does this person have this crazy tumor in the first place? It's like, well,
17:33
they might have this tumor because,
17:35
you know, they are are they don't have clean drinking water and sanitation. And so there's like a highly infested things. So you found that on all these different axes, like, why are these women,
17:46
why why are women, you know, falling so far behind in society and not getting high paying jobs? Well, because actually have to spend five hours a day just walking to the nearest water hole and walking back carrying this forty pound, fifty pound jug of water, And that takes five hours in a day. And then then they have to use that water quickly,
18:03
and, like, do all the laundry cooking washing of their kids, and then, like, they don't work. And then because of that, they're, like, you know, stuck and economically stuck. So anyways, he's, like, he identifies waters, the root cause. He's like, okay. And he asked himself a very important question. He goes,
18:16
Why have I not been giving to charity? Like, I kinda knew there's suffering all around the world. Kids in Africa are starving and need water and all this. Why didn't I give? And it's a this is the connection to the Elon thing. He's like, because I always kinda felt and heard, like, you never know where the money goes or if you gave if you gave if you do give money,
18:34
you have this worry. Like, I don't know if this is even making an impact, and they never closed the loop. So you never knew where the money went, and you never saw the impact of your dollars. It was just like, thank you. Goodbye. Here's your tax here's your tax deduction. Goodbye. And so he's like, alright. I'm gonna do it differently. He's like, He's like, I he didn't know anything about the nonprofit space, but he's like, alright. Like, let's just do the basics. He's like, what if one hundred percent of the money went to the cause? And he's like, That would, like, clear up that question mark. He's like, and then he's like, also, I'm a photographer. Like, why don't we just take photos of the place where we do the project and send it to the person who gave us the money? Like, if you contributed, we know where the project is. Why don't we just send you a photo when we do the project and say, hey, here's what you what you did. And he so he's like, I'm gonna use GPS trackers
19:17
and photos to make people feel the effect of their giving. And that's what he does now. That's what he does now. So he goes back to New York he throws a party because he's like, oh, that's kind of the only thing I know how to do. He's like, I'm a throw a party. It's my birth thirtieth thirtieth birthday or something like that. He's like throw a birthday party. But instead of giving me a gift at the door charge,
19:34
I just want you to give thirty dollars to the cause. I'm thirty years old. Give thirty bucks to the cause. And so people come, they have this party because he's got a great social network in New York.
19:43
And, you know, they forget about it. Three months later, he sent them all photos
19:47
of the project that they contributed to. He's like, hey, that that all added up. We drilled these two water wells. They used to have to walk this far now. Here's how far they walk. Look at the map. And, you know, we turned a four hour walk into a, you know, into a ten minute walk. And then he's like, here's what the women have to say. There's videos of them thanking you.
20:05
And here's, like, the kids, you know, here's the water, like, fresh clean this is the water they used to drink. It's like dirty. Here's the clean, clear water. That's what you did, and people were blown away. And that became And they they raised
20:17
a ton of money. Like, four hundred, five hundred million dollars.
20:20
Yeah. Well, the story gets a little crazier. So he he's he's like, I'm gonna stick to this hundred percent model. Hundred percent of money goes to the cause. And people were like, well, bro, there's a reason people don't do that. Like, are you gonna pay for your own salary or the salary of anybody working on the charities? He's like, we'll do a separate bank account. Literally, two bank accounts. One, That's public donations that go to the cause. And one, that'll be private donations for people that wanna fund our charity to do this. And he's like,
20:43
And, of course, people are pretty interested in doing the hundred percent thing, less people register the private thing. And that's where, like, kind of full circle,
20:51
I guess, like, I don't know how how long I wanna go on this, but I'll give you the kind of the cool, the cool last bit. So he's basically running out of money.
20:58
For the private side, for the actual, for himself. And he's just sleeping on couches, and he's like, you know, I gotta backpack to my name. And, like, I'm the only employees. That's fine. And but even still, he starts running out of money. His friends are kinda kicking him off couches. He's running out of friend's houses to go sleep in. And he's like, alright.
21:14
Like, let me just do what, like, this whole thing may end, but I wanna do as much good as I can in the meantime. So he's like, you know, this birthday idea of giving up your birthday, like, we're all pretty privileged. We don't need birthday gifts.
21:25
I gave up my birthday. That's how I started this charity, like, instead of giving to me, give to them.
21:31
He's like, dude, there's these social networks now Facebook, MySpace, Bebo, that they all have, like, millions of people, and they all have this birthday feature, and people go right on each other's wall. He's like, So he wrote a letter to Mark Zuckerberg
21:41
to, like, Tom from MySpace and to Michael Birch from Bebo. And he wrote a letter to all of them. He said, hey, you have millions and millions of members on your platforms. They all have birthdays registered in the platform, and people looking up for a way to wish each other.
21:54
It would be amazing if you added a charity button, a way for you to give up your birthday, let people donate for your birthday to the cause.
22:01
He gets no reply from Facebook. He gets no reply from myspace, and he gets no reply from Bebo.
22:06
He's like, whatever didn't work. Now
22:09
a month later, Michael Birch from Bibo says, hey, Scott. Sorry. I missed this.
22:14
We actually just sold the company. So he just sold the company for eight hundred fifty million dollars. And he said, you know, so I can't really implement this here. But you know what? I'm in New York.
22:22
Let's just meet up for an hour. And so he goes and he meets with him.
22:27
Scott gives him the full pitch. My like a British guy. He's pretty reserved, you know, in person. He's he's, you know, British people have like a dry sense of humor too. So they're not, like, the most, like, emotive when you're talking to them. And so Scott basically see that set feels like, oh, I told this guy what we're doing. He basically didn't flinch, and he moved on, like, whatever.
22:45
And, he had six weeks of runway left in the bank. He's like, god, that was my last that was my hail Mary. I have six months six weeks of of runway left and then this whole thing ends. But you know what, we did some good work.
22:55
And then Michael wrote him an email right after the meeting, like, the next day, and he just said, hey, Scott, loved her chat.
23:01
Send me your wire instructions. I'll you a million dollars, use it however you wish. Keep rocking.
23:06
And, the million dollars kept them going for one more year. And then since then, they've now raised hundreds of millions of dollars for the charity. They're, like, one of the biggest privately backed charities because they have this hundred percent model And Michael got them in with other kind of wealthy tech people, and they all liked this idea of like accountability,
23:23
transparency,
23:24
and closing the loop on on giving and feeling the impact. Like, that just feels right to, like, kind of the new new wave of rich people. And so it's, like, taken off since then. That's the crazy story of charity water.
23:34
That you just gave them a thirty minute infomercial.
23:38
Yeah.
23:38
I don't feel bad. I've been with them to Africa. And literally, it's like,
23:43
it's not only like changing lives, but when when he goes there, people literally and he's the most humble dude, but I went to the village and people literally feel like he's Jesus.
23:52
A, because it's like a white man who comes to this village. He's like the only white person ever, like, in the village. And, b, because he, like, whatever he's doing when he leaves here, somehow results in fresh water being, like, given to our village. And they're like, thank you. Whatever you're doing out there is is, you know, God's work. That's bad ass. I should I should give to him. I have not But I after that pitch, I will.
24:13
Can I let me tell you about someone interesting? Have you heard of a guy named AJ Patel?
24:17
I bet you haven't. Never heard of him. What is he? Alright. You have not heard of him, and you're gonna be surprised that you've not heard of him. So this guy's way low key. And I got interested in the space because I've been a lot really interested in low sugar products.
24:34
Whenever, like, whenever I'm in New York or particularly New York because I go to like corner stores all the time. You see like moms with their kids and they buy like Hawaiian punch or like fucking gatorade. Like, you Sugar factory, a corner store, and a grocery store are sugar factories. It's sad. And I feel horrible. Dispensaries, maybe. Yeah. It's horrible, and it's because maybe that's just more convenient. But and people just I don't think know better. So I've been doing research, and I found this guy named AJ Patel. So Listen to what this guy has done. So he started a he's only thirty two. So he started this thing called smooth viking, which was a men's grooming business that he sold, that he started
25:10
insta naturals, which is a nat
25:12
natural based skincare,
25:14
business. It did fifty five million dollars in two thousand and eighteen.
25:18
And it's been, I mean, it it it it crushes it. And then he started Zenwise, which was a plant powered vitamins and supplements it was doing okay, like, five to eight million dollars in revenue. But then he was like, the thing about vitamins,
25:31
like, people are a lot a lot of people are asking me for vitamins for my pet. For their dogs, for their cats. And he was like, that's cool. And it's even cooler because you have no idea if it works. Right? That's the funny thing about pet stuff. And and I give my pet vitamins, and I'm like, it doesn't work? I have no fucking idea. Right. But I'm doing this. And so he starts this thing called Zesty Paul's,
25:51
And Zessie Paul is kind of amazing. And so he kinda creates a strategy where he does two things. The first thing that he does is he spends a lot of money up front on making the brand really good. You know, a lot of guy a lot of times guys like you and me will just kinda throw something up there. Yeah. Like an MVP. Right? The minimum viable product kinda looks shitty and crappy at the beginning.
26:09
Yeah. So he hires a a a agency or a branding agency and they help him make Zessie Pause, like, it look really great. And then he the his whole goal is to first dominate Amazon,
26:19
then
26:20
go to retail.
26:22
And I was doing some research and I used Jungle Scout, and I also watched a bunch of videos. So Zessie Paul has recently sold for six hundred and ten million dollars. It's estimated on Amazon. They are doing around eight hundred sorry, eight million dollars a month on Amazon only, and then probably another seven million,
26:39
through their retail outlets. It costs around eight dollars to wholesale, and it sells for twenty six dollars. So it they could've been doing around forty million dollars in profit when they sold. And they sold for six hundred and four, ten million dollars. Now the reason I'm bringing this up, his new thing is called high key cookie.
26:55
It's and I've noticed that when you look up high key co founder, they'll want
27:00
they they don't mention his name. He's trying to hide it for some reason. I don't know why he's trying to hide. I don't know what his deal is. He just prefers being low key.
27:07
But he didn't talk about it too much. I think he just prefers being low key, but,
27:11
high key is basically low sugar cookies and he's the exact same thing where he's getting on Amazon and he's ranking, and he's got sixty thousand reviews. And it's a pretty new product already. It's pretty amazing what this guy's doing. He's doing the same strategy over and over and over again.
27:26
Are you looking at, high key cookies on I'm on his, his LinkedIn right now. So he's listed as the co CEO.
27:33
And,
27:34
he looks like he's in Florida. How did you hear about this person?
27:39
I two different ways. I was researching,
27:42
low carb cookies because
27:45
I'm fascinated by that. I'm right now, some current obsessions are low sugar cookies and low sugar ketchup and other sauces.
27:54
And I was researching and I saw high key, and I remember a friend, our mutual friend told me about this guy who had this thing called d pause and his whole strategy was to dominate Amazon and then go to retail.
28:06
Wow.
28:07
Very impressive.
28:08
Very few people have done what this person has done. So I think he's thirty two years old or thirty one. Yeah. That's that's pretty impressive.
28:15
Have you tried fat snacks? These are cute?
28:18
So I'm I have a list of lists here of companies that are interesting, and I did try fat snacks. And I thought that they were fine. I thought they were okay. But the problem that I have, the so I eat quest all the time. Are you familiar with quest bars? Yeah. I Alright. I I like the quest chips because I'm a chip guy. I don't have a sweet tooth, but the quest they basically have, like, a version of Doritos.
28:39
And honestly, they're, like, the only
28:42
keto snack that I actually, like,
28:45
I'm, like, it, it, like, actually replaces the craving, you know.
28:49
Yeah. So I eat a ton of class. Now, but there's like a big background here. So, how do you say his last name? Tom Bilyeu. He spoke at our event, hustle County. He's a pretty cool guy. This was actually one of the first D to C kinda home runs. So basically they bootstrapped this company and within five years sold it for a billion dollars.
29:05
And they were making I think Tom's mom or someone in his family was really overweight and he wanted to create a low gly glycogen
29:13
food you know, lower carb food for his overweight family member. And he's like, I just need it to taste good so we can replace candy. And so he creates this thing, and revenue is doubling, like, every month, and eventually they sell it for a billion dollars when they get to a hundred million in revenue. But There's a it's quite controversial. So I eat them, but a lot of people don't like it because it has sucralose. Or is that how you pronounce it? Superlose? Yeah. That's right. And it's basically
29:38
like a sugar alcohol, and they also put a lot of fiber in it. And so they're protein, a lot of people don't like it because it's like not the best protein. It also has palm oil. A lot of people don't like palm oil. So a lot of like health nuts, including Justin Mayer who I talked to about this, they they don't like it because it it just kinda got some shit in there. But frankly, I love it. But,
29:57
the reason why quest bars are amazing is because they are in every fucking store. If go to a seven eleven or a gas station, they're gonna have quest bars. Right. Whereas a lot of the other stuff, the reason why I don't consume as much is they're not they're just not convenient. Right. And so, anyway, I'm getting incredibly fascinated with these low sugar products that are in every store. Well, I like the idea of the low sugar sauces. I think low sugar, ketchup is a great one to go after. Who's doing that? Is that a is that a business that's, like, saturated? Or No. It's not. So That's a that's a great idea.
30:29
I think it's fantastic. And the reason why it's fantastic is when you're trying to eat lower carb and eat healthy, mustard has no calories and no sugar in it. Barbecue sauce is shit.
30:38
Catch up very high sugar. You know, if Hines,
30:42
Hines has a forty five billion dollar market cap. They make something like seven billion dollars a year just in sauce and condiments. Most of its light is basically ketchup
30:49
and ketchup is crazy high sugar. They're ketchup. The reason why it's that bright red is there's a ton of
30:55
a ton of sugar in it. And there's a company called primal kitchen, which sold for three hundred million dollars in two thousand eighteen. It was started by this guy who kinda looks like an old version of me. His name's Mark.
31:06
What's his name? Mark Sisson, I think his name? You'll have to look up Mark Sisson, s I s s o n. I believe that's his name.
31:13
And he had a whole line. Dude, it does look like an older version of you. That's hilarious. Yeah. He looks like it. I mean, that's He's ripped this guy. I don't know how old he is. He looks like he likes, like, seventy. Sixties. Yeah. And he is, like, absolutely shredded, which is impressive.
31:29
Well, I met his face. We kinda have, like, similar faces, but older.
31:32
Dude, this guy is this is you, man. This is gonna be amazing. Wow. You're gonna look like this. So he's sixty eight years old.
31:39
Wow. Crazy. And so he had this
31:41
this business where he he had a blog. He's been a blogger forever, a health blogger. And he created primal kitchen, which is a,
31:49
they make dressings.
31:50
Dude, the dressings and ketchup are the worst. Dressings have so, like, an Italian dressing so much fucking sugar in it. Oh, I'm eating a salad. It's like, well, how's a salad, like, twelve hundred calories because the dressing?
32:00
So I've been, like, super curious about this. Tell me what you think about this. The problem with a lot of DDC companies is that the cost to acquire a customer is stupidly high.
32:09
Right now, it's I think it's the highest it's ever been
32:12
Ever or at least the highest it's ever been. Yeah. Correct. But particularly with the Facebook change and competition, it's just getting high.
32:19
So our friend Andrew created this thing where basically he he this was illegal what he did, but, like, whatever it happened, he he
32:27
created a menu and put it on Uber Eats and was just like making low glycemic muffins. So I guess, like, almond flour muffins at home, I am putting it on Uber Eats and he just, like, made the branding really cute. Yeah. Could you just create, like, one of these high key or these low carp cookies or something like that and just put it on the local Uber Eats, start getting customers, put like a coupon code in there, I mean, I feel like that's an an interesting way to kind of hack customer acquisition for a lot of these DSC things. Yeah. I think that is kind of interesting. Although, I don't know how many people are gonna order just,
33:01
like, even a bakery, it's like, okay. Yeah. You're getting, like, you know, a dozen muffins or cookies or whatever. Like, I don't know if people would just go order
33:09
like a sauce or something. Right? No. No. I don't
33:14
think they would do cookies, but have you heard of a sum, insomnia
33:18
it's only illegal because he just didn't have a commercial cook a commercial kitchen and a license. Right? But, like, you could easily do that. Right? You could do the same exact thing. He if you're just if you're not doing it, a, you know, like a home kitchen or whatever. You just need a permit. Right? That's the only problem with it. Yes. Correct. Have you heard of insomnia cookies?
33:34
Yeah. They're insane.
33:36
Yeah. They're insane. They're amazing. I'm just thinking, like, I think you could do that from a cloud kitchen and then start selling them online.
33:42
I totally think you do that. Crumble is also, like, growing like crazy right now. I think it's one of the fastest growing franchises is crumble cookies.
33:50
But let's get back to this catch up idea. How do I convince you to start this company? Cause you would crush it. It's in your very efficiencies.
33:56
It's a beautiful market because
33:58
huge, like, huge demand.
34:01
And it's a consumable. So you run out and you have to keep re re buying replenishing.
34:06
And people use a lot of sauce. You could turn this into a whole you could extend into other sauces, but if you'd start with, you know, ranch or you'd start with ketchup, you'd get, like, a huge number of people barbecue sauce. Like, just two, three skews. You could do this. And then with your marketing prowess, like, you could build
34:20
you could literally build, like, a five hundred million dollar company for this in, like, four years. I think it's amazing. Why are you not doing this? I I should. The other day, I went to the store and bought ketchup. The other day, I went to the store and I bought ketchup, and it it was the it was like a didn't realize it was near Halloween, and they called it blood tomato.
34:37
And I thought that meant like, oh, like, it's, like, it's, like, it's some weird category where it's only to the tomatoes and no sugar, and I bought it. And it was just normal heinz, and I've been eating this shit all week because I don't wanna throw it away. And it's horrible. The sugar in in Heinz is is it makes it taste good, but it's dog shit. So Sam sauce, what do we call in, what do we call them? The the the brand here.
34:57
Fuck. Southern same sticky Yicky. Yes. Yeah. There we go, dude. Yes.
35:02
There
35:06
we go.
35:07
Oh my god, dude. Southern Sam is such a good I'm not joking. Like, okay. I'm just gonna use you as the face of this. I'll build the bra I'll do all the work maybe and actually launch this kick.
35:18
Dude, this is an incredible idea.
35:21
Say I'm sticky Yicky. Like, Yeah. If you wanna see if you wanna pre buy Southern Sam's sticky icky, you need to just, I don't know, DM me on My my Twitter is Sean Vifee, DMV, and say, I'm in on Southern stainless stick sticky, which is this first sauce that's coming out, and it's gonna be a, I mean, you're a fitness influencer. So you gotta have
35:41
that balance, you're gonna have the health aspect. We know that. We've seen the body. We've seen the videos. What we need now is that flavor.
35:48
But, Southern Sam,
35:50
He's been this is what you needed back when you had your hot dog stand. You just needed the condiments.
35:55
You just needed it. It's a it's a full circle. Oh my god. I love it. Have you heard of, sir Kensington ketchup?
36:02
Yes. My buddy, our our buddy invested in it. Who?
36:10
Oh, okay. Great. It sold for, a hundred and forty million dollars.
36:14
Yeah. And, And I think it undersold.
36:17
It sold pretty, you know, it's sort of sold early on. Yeah. But I think at that time, also, like, I think selling helped them get into retail in a big way. And, you know, that's one of the good things about selling these companies is, like, If you could do the branding, you could do the cult online following.
36:30
You can do do the DTC online marketing side. You actually almost want to leave some dry
36:36
powder
36:37
for the acquirer. You wanna go to the acquirer and say, yeah. We're doing amazing. And we have we don't even know how to do retail. You guys know that. Right? You guys know you got you got a buddy you play golf with, who does target, who does,
36:47
I guess Safeways nationwide on the, you know, you you have the the guy in the Rocky Mountain Region for Whole Foods. He's he's your ex frat buddy fantastic. Like, you should just buy this and then, boom, you already have your growth story baked in of how you're gonna improve this. And so that actually helps you sell the companies to have that dry powder of Sure. What can the acquirer do. They don't wanna see a a lemon that's just been squeezed all the way, all the juices out because then it's all priced in. Dude, maybe I'll go to the store, like, right after this. Just go buy a bunch of organic and low sugar ketchup and see what's out there.
37:19
Like, I'll be the first to admit the sugar in there makes it taste so good. I mean, I'll just eat ketchup with a spoon. That's just so good. This is the idea. Okay.
37:27
Okay. Okay. I got full circle. Last episode, it was like, what can we do with this marketing budget
37:33
that will, like, make for a good story beyond just, you know, direct response ads.
37:38
This is what we should do with the marketing budget. We should be showing it would do case studies, basically, do a fully open business, basically. We should show how we would build this business from scratch. And Southern Sam's Southern Sam's Secret sauce is gonna be the first place that we start. We just we take We take ten grand. We take ten fifteen grand. And we put that instead of going and saying, hey, listen to our podcast,
38:00
we actually just tell the story of how we're building this. On the podcast, and that will make people wanna tune in. They'll see the growth, and they'll see the success story, which is ultimately what this podcast about. Brainstorming great ideas. And then talking about how you bring how you would bring them to life. It's definitely interesting. I think it'd be fun. I gotta go to the store though and buy a bunch of them and, see what they're about. And see if they taste good. But, this primal ketchup one seems incredibly interesting. I
38:24
and I would imagine that these I bet the the multiples for selling these I would imagine they'd be alright. Right? They'd be pretty good because
38:32
the repeat purchase rate on catch up is crazy high. I'd have to imagine.
38:36
Yeah. I think you can safely sell for, you know, somewhere between two and four x revenue
38:42
depending on what your story is to how fast you're growing. How big that market is, you know, etcetera, etcetera. But I think to even up to five times,
38:51
revenue is possible for a brand like this. But Yeah. Well, then let me I'm only going off a couple of data points. Maybe those were outliers that I know about. I I'm not sure. Yeah. I got I'll go do some research. I'm gonna figure out. I'm gonna I'm going after the big ketchup.
39:03
Yeah. Exactly. We're going after big red, and
39:06
we're going after we're going after big sugar.
39:10
I also think, maybe maybe a gum line.
39:13
How about gum? You like gum? Sugar free gum. Most gum. Most gum is sugar free. Know it's, like, the best sugar free gun is trident?
39:22
What was better? We we have to go to the next level. We have to be, like, xylitol free or Do trident. You remember
39:28
You remember how TriNet is, like, dentist recommended? That's been sugar free.
39:33
Yeah. Well, we are also recommended.
39:35
We're suddenly gonna choose gum. If anything, you're gonna do gum with caffeine in it.
39:41
There's this guy named there's this guy named Nick Simmons. He's got this business called Run gum. And it's gum with caffeine in it. How's the company Lucy doing? Isn't that what it is? Yeah. So I invested in a nicotine
39:53
gum company. I think it's only doing okay. Gotcha. I love nicotine though. I I I see here. Let me show you what I have in my pocket right now.
40:02
Can you see this?
40:06
I see it's a little fuzzy, but I see like a vial of some kind. What is that? It's nicotine lozengers.
40:12
And it just suck on it. It's like a cough drop.
40:14
You just put in your lip and you just kinda suck on it. I love nicotine, man. Is that the same thing as a pouch?
40:21
Well
40:22
No. There's no tobacco. There's no tobacco. It's just it's literally just like a mint. It's like a mint that has nicotine. That does what? Why do you do that? To start to quit smoking or to give you a buzz? Yeah. So, like, I like cigars. And so if I could, I would smoke cigars all day. And so Now I can go, like, two, three weeks without a cigar, and I just, like, sucking on these things.
40:42
I feel like nicotine does have a lot of interesting advantages and I don't I don't know if nicotine is inherently bad for you in itself. I know that the tobacco is.
40:51
So I bumped into this guy on Twitter, and go to,
40:56
go to its Oklahoma or just just Google, Oklahoma smokes. Have you heard of this brand?
41:02
No, but I love it. So Oklahoma smokes. Almost like a sister brand to Southern Sam's, Takyicky, but, Oklahoma's so So this guy was like, oh, yeah. I have this,
41:13
like, agency,
41:14
and we were doing kinda like branding for other products, and then we launched our own product. Oklahoma smokes, and it's basically, it's an alternative,
41:21
thing you could smoke. It's like an alternative cigarette,
41:24
and it's got no nicotine and no tobacco.
41:26
But it's got the form factor of a cigarette. So you light it up, you smoke it, you puff it out, whatever.
41:31
And,
41:33
and it's doing really well. So he's got, like, a good amount of traction. And I was like, wow. That's great. Like, you know, what's,
41:39
and so I looked him up in the, kinda, like, ad library. And I
41:41
was like, dude, I don't see any ads. He goes, oh, yeah. You advertise for this on,
41:45
Facebook or, like, you're pretty much any ad network because they don't want you advertising cigarettes, even though this is like a a nicotine free tobacco free.
41:52
And,
41:53
he's like, so it's all just organic. Like, TikTok, basically, people just post about it on TikTok. It goes, like, kind of viral on TikTok, and that's where all the growth comes from. It's just people organically talking about it on TikTok. And I'll Did they have a slick website?
42:06
The website is very nice. The branding is great.
42:10
The whole thing is really well done.
42:12
And I I I like it a lot. So, you know, maybe Oklahoma smokes.
42:16
Maybe we were work we work with their agency for our, for our brand. Alright. We got who they use. It's all coming together. They are the agency.
42:23
That's what they were doing.
42:25
Are they based in Oklahoma?
42:27
No. I think it's just a brand. I think dude was, like, just like some Indian dude.
42:31
Although, I would need to do it. I was born in Oklahoma. So I guess I guess maybe they do have some Oklahoma roots. I'm not sure, but I think it's a lot more like Where do they live? Isn't this just, like, isn't that an amazing brand name? Oklahoma is amazing. Oklahoma smokes. It sounds like a band.
42:44
Yeah. It sounds like everything I wanna be a part of.
42:48
Yes.
42:49
Oklahoma smokes. Oh, that's phenomenal. That's a brilliant name. Right. Like, if that was my nickname, you know, I'd be a happy man. So And they're doing the here's the look at this company, they're doing no Nick November. So no nicotine November.
43:03
And they're giving you discounts.
43:05
No sauce, September, baby?
43:08
No sauce.
43:10
This is good. I like these guys. Where do they live? You know?
43:13
I have no idea. I don't even know if he wanted me to shout it out. Everything probably is happy with it, but, I've never tried it. I don't smoke. So it's, like, not a product I would use. Just thought the branding was extremely well done. And so I kinda added it to my swipe file of, like, oh, this is this is a great name and a great brand here. And, really cool product idea and challenging. You know, it's it's doing well, but it's not huge because
43:35
very hard to grow, very hard to market something like this. Through traditional channel. So I don't know what they're gonna do. You know, hopefully this gives them a little spike or whatever, but,
43:44
you know, I think that's the hard part about a business like that.
43:47
You wanna do one more?
43:50
Yeah. Let's do one more. Do you have one or you want me to to pick one here? You. We didn't do our news thing. I kind of hijacked the long ass Chris Harrison. Take one of them. Comparison stories. Take one of the two.
44:01
Let's do the Zillow thing. So
44:04
So the funny story about this Zillow thing says Zillow came out and they said, hey, we are shutting down our eye buyer business, which is basically where they would just,
44:14
wanna sell your home, boom, we'll give you an instant offer. Our algorithm will do a calculation and spit out a price. You don't have to go through a broker. You don't have to stage your house. You don't have do, like, three months of showings. Like, we'll just give you an offer today. You can sell your home today. And the idea was this was, you know, sort of an idea they stole from Opendoor. So Opendoor was a startup
44:32
that was built to do just exactly this instantaneous,
44:35
say, like, instant sales of houses.
44:38
And, Zillow saw Open Door growing and vowed you and now open doors public, and they created a couple years ago their own in house, like, competitor.
44:46
They really copied that feature.
44:48
But it didn't work. So they got stuck. They just came out and announced, hey, we lost five hundred million dollars this quarter. Oops.
44:55
We're gonna lay off twenty five percent of our staff.
44:58
And we have seven thousand homes that we need to unload because we're getting out of this business.
45:03
And
45:04
they're getting it. Point eight billion dollars. They're getting out of it because they also are getting criticized constantly because
45:12
Zillow is what everyone uses to get comps for homes. And if the person also buys them, you could easily manipulate the price of things. So if you they can buy a home in one neighborhood knowing that it's gonna increase the the a lot of different things. So And it's competitive with their core business. So their which I give them credit for because Most companies, they wouldn't do it for all these reasons we're mentioning right now. They would just stay out and they would get disrupted Zillow tried to not get disrupted. Try to add this feature, but, like, their core business is basically
45:41
settling to agents.
45:43
Right? For consumers, they give you price information and it's supposed to be a trusted source. So that's one challenge. The other conflict was
45:50
the main business's agents buying leads
45:53
from from Zillow. And if Zillow's the buyer, that they don't need the agents. They are their own agent. And so, they were compete competing with themselves in many ways. So anyways, they're getting out of this business, you know, big, kind of,
46:06
what do you call it? Like, a scar from, like, you know, a a a bruise from from going after this. Their stock price is just in the shitter, which is ironic because we're in this group chat where for months Like, last year, basically, these guys have been our our friends have been, like, pimping out, oh, dude, Zillow. Zillow's a great buy. Yeah. And I went about twenty five thousand dollars worth Exactly. Same. I bought, like, I don't know, like, fifty or a hundred thousand dollars worth of it, and I'm down big. Every everything in the group is down big. Or something. Yeah. We're all down, like, somewhere between thirty and forty percent or something on this. And I agreed with it. I thought Zillow, I think Zillow is the greatest thing ever because to me, like, what do you do when you're in a fancy neighborhood even buying a home. You just go into Zillow. You know, it's a category owner. They own it. Right. Yeah. So so, you know, Zillow,
46:47
the stock is down big right now. The funny thing is, open door stock also took a beating.
46:52
So they're down, like, twelve percent just on the news that Zillow failed at this. People are like, oh, maybe open door is also gonna fail at this. And then they came out with this god awful. Did you see this tweet that they did?
47:03
That that Opendoor did? It's the worst. It's the absolute tone deaf idiot. Just you know what the best thing to do is to make fun of them. So listen. You know what? Do you remember what Biden did when, he was running for president?
47:15
Which part for getting He shut the fuck up because when you have a guy in the basement
47:20
yeah. When you have a guy like trump who does all the talking and, like, is his own worst enemy?
47:25
You shut up. You hide, and you don't say a word.
47:29
That's what Opendoor should have done. They should have locked themselves in the basement and said, everyone is forgetting to mention us even though we do this exact same thing. You just shut up
47:39
and that's what they should have done.
47:42
Yeah. Or they should have come out cocky. They should have come out and posted a chart of how much ass they were kicking.
47:47
And just be like, you know,
47:50
this is, you know, this does this is a hard business or it's not for everybody and then just post their chart of themselves kicking ass the same time Zillow is dying on on the same business. But instead, I'm gonna read this word for word. You tell me if you understand one percent of this. Oh, Pandora just randomly tweets yesterday.
48:06
We are in the midst. First of all, don't say midst. We're in the midst of a generational shift towards a fully digital experience, comma, with large, comma, unmet need, for seamless experience in real estate period. What a circle jerk said? Nothing. Then they reply to their own tweet. With our track record of execution excellence in many years of investment and consumer experience, technology, pricing. There's they're just saying words, comma, technology, comma, pricing, comma, and operations,
48:30
comma. We are well hyphen positioned to meet consumer demand with a best comma
48:35
in class
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product and service.
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Open door open for business. We have demonstrated strong growth, unit economics. We are energized to help homeowners nationwide with simplicity certainty of speed. I saw this and I was like, what the fuck The funny part, the ironic part is this is done by somebody who's like, I their comms. Their job is comms. Corporate Coms. They're a communication professional. This is their their actual job. You wanna know they they forgot the number one most important rule for about copywriting. You know what that number one rule is? No one cares about you. They only care about themselves. Exactly. That's the number one rule. If you remember that, you're gonna be you're gonna be ninety eight percent of the way no one cares about you, they only care about themselves. It's like when you go to a website and they go, we've been in business since nineteen ninety four. Our pure our our passion is to serve you our dear customers.
49:22
We've been serving customers for a long time and we know that we're gonna have a lot of high integrity when we handle you. It's like I don't care.
49:29
No one cares. No one cares.
49:31
Yeah. Exactly.
49:33
They violated all the rules. So what's another rule?
49:36
Don't use words like that. Yeah. Exactly. Talk like you speak. Right? Like you speak.
49:41
Right. I'm sorry. Right like you speak and then,
49:44
use like, you know, eighth grade reading level. You know, this is like, you know, twentieth grade reading level, and I said none of it, none of it makes sense to the average person. They also didn't say anything of interest. Like, what do this mean? This this meant was please don't sell our stock. Please don't sell our stock. Please. Please. Please. Please. Don't sell our stock. We're we're we we didn't make the mistake. They did. And there were so many better ways to do this. So that was I thought So I think the there's this idea. So, like, when I, was running the show, basically,
50:10
at the hustle.
50:13
My staff would be like, we need to change the landing page, or
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we need to change the footer. And I'm like, Well, why? And they go, well, because it's been the same forever. And my analogy was always yeah. But you're thinking about it this kind of poorly. For example,
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Our office was on a corner, and there was a billboard right there. And I would say, how many people do you think are gonna see that billboard for
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many, many times in a row. And they would say, well, most people are probably just passing by. And I go, yeah, I would agree with that. Now, of course, you and I, we've been sitting here for a month now, and we see that same billboard every single day. So we're kinda sick of it, but nine out of ten people are just passing by and they're seeing it for the first time every time. What you need to remember is that most people are not just sitting there. They're just a parade, well, you know, walking by. And that's what like, open door kinda, like, realized they're like, oh, well, yeah, most people, like, so they're probably in the thick of this, and they're seeing Zillow flip out. And they're like, everyone is everyone's talking about this. Everyone's thinking about us. It's like, no. No. No. No. No. No. You are, but most people don't give us just shut up. Just be quiet.
51:18
Hide. Now is the time to hide.
51:21
Yeah. So, yeah, I saw that. And our friend did something pretty funny.
51:25
Yeah. So Moi's,
51:27
Moi's Ali. He
51:30
he tweeted out. I love this tweet, by the way. This is just a He's very he's a very good writer. A great cocky tweet. So he goes, dear, Zillow, and Rich Barton, the CEO of Zillow, who, by the way, is badass.
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I'm sure today is a tough day. I'd like to purchase all the homes you have on your balance sheet in one transaction. Is that something you'd consider? I will pay cash and close in thirty days. No contingencies or financing delays. Best comma, m.
51:56
Turning off with the initial is the power move, by the way. I will never ever write my full name again, because the initial is so good.
52:05
And,
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this is great. Obviously, he's not gonna buy two point eight billion dollars, worth of stuff himself, but But maybe.
52:12
Maybe maybe he's maybe he's got some strategy here. Maybe he's got some money he could tap into. I'm not sure.
52:17
But, yeah, also just like hilarious tweet and a way to kind of be out there on Twitter and ride the ride the wave of something happening.
52:25
Yeah. I thought this tweet was brilliant. He's a troll, and I love when he trolls because he trolls in a very smart way.
52:31
Yeah. He's a cocky troll. And, you know, the the weird thing is how did they lose money doing this? So, like,
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the
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from what I can tell, the, like, single family homes, which is what they were buying, single family home market is, like, at an all time high. Like, people from COVID are you know, there was the great reassessment,
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which is what happened during COVID. Everybody reassessed their job,
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their, you know, do what can I work from home? Oh, wow. I didn't need to travel for business. I could just do a Zoom meeting and actually it works. Do I need a gym membership? I can work out at home. I can do I like this job or actually maybe now that I have this break, I can think about what I really wanna do, and I pick up this hobby. And, you know, maybe when I'm at home in this marriage, this marriage sucks, you know, maybe I should reassess that. There was the great reassessment.
53:12
And
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during that, a lot of people move. They move for different reasons. If your job is remote, you could leave high priced places like California and New York. You could relocate to other places.
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If you're at home all the time, maybe you need more space and you wanna
53:26
buy, you know, and buy a bigger, bigger place with a bigger yard and bigger office space or whatever. So people were buying more than ever, and they were buying single family homes. So people were leaving the cities.
53:35
And, so condos were down in inside San Francisco, New York,
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like fifteen percent in single family homes were up fifteen, twenty percent. So I don't fully understand, and I'm sure there's a totally logical explanation, but, you know, it's like, how did you how did you lose money
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doing the one thing that everybody wanted? You were buying and selling single family homes, like and I think what they said was, you know, the price was too unpredictable.
53:58
So we, you know, we weren't able to do this well. And the other thing they said was
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There's a labor shortage. They couldn't get people to come flip the home. So, like, do the repairs you needed to to flip the homes.
54:07
So, yeah, I'm sure, like, that's really hard, but that's crazy they weren't able to do it in, like, a bull market. Yeah. I think it's nuts. It it didn't make me like them anymore. And I and I
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I'm a shareholder. I'm bummed. I guess, I guess they should've just stuck to what they did. You can hold your stock or you're gonna sell? I don't sell. So, yeah, I'm gonna hold. Okay. Cool. Me too. Alright. Anything else we wanted to do, or we can wrap it up here? We'll wrap it up here.
54:32
Don't forget to go to what what was the URL?
54:36
Rate this podcast
54:37
dot com slash m f m as in my first million. So rate this podcast, go leave us a review if you get if you get enjoyment out of the show. That's kinda all we ask helps us move up the charts, helps us get more downloads. Go go to the dive. And we're I think we're we're gonna do one more thing. I believe what we're gonna do
54:53
I'll kinda, like,
54:55
I'll say briefly.
54:56
I think we wanna do something where you get we're gonna have a budget of, like, up to twenty grand a month. And the people who create clips for us, Sean, and get the most views, we'll give them a little bit of money.
55:08
Okay. I like it. Yeah. If you're Van or Jonathan team up with that.
55:13
Okay. I like it. Did you get paid to listen? So it's a good deal. Well, you pay paid to chop up clips in the in in the in the creative. So kind of a good idea.
55:22
Alright. Alright. That's the pod.
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