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meets, like, you know, we if this got cut. I think this got cut out of our previous podcast where we were like, we kind of admire the, like, asperger's y personality because it has, like, the ability to, like, focus really intensely and the ability to, like, think not, like, think for yourself and not think just like, oh, what is the norm? What's societal norms? Like, let me just go with that. So to me, what it's like When he says that, let's go get the Yankee's and Tom Brady, it's not because, like, let's go swing our big d around here and let's go show who's boss. It's like, Well, it seems like the most effective thing to do if we're trying to build trust would be go to the most trusted athletes and, like, get them. And on a cost, you know, a cost per, you know, fan basis, they're actually the most effective even though the total gross dollar amount is high. Right? Like, to me, that's how his brain works. Not like, you know, it'd be sweet, dude. If we go get, like, let's go get the fucking yankees bro. Like, it's not that. And so,
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