00:00

Alright, everyone. What's happening? This is Sam. So on today's pod, I did something very selfish. So I've got these two friends. One is named Nick Bear, so you probably have seen Nick on Deepgram or on YouTube. He's got millions of followers,

Alright, everyone. What's happening? This is Sam. So on today's pod, I did something very selfish. So I've got these two friends. One is named Nick Bear, so you probably have seen Nick on Deepgram or on YouTube. He's got millions of followers,

00:12

and he owns this company called VPN, Bear Performance Nutrition. They do something like sixty million dollars a year in sales. So he's a really successful entrepreneur. But he's like a fitness fanatic. So he looks like a body builder, but he's run some marathon in, like, two hours and thirty nine minutes, which is a freakish time, but it's also freakish considering how big he is. And then we have Sahill Bloom, who's another buddy of mine. He's really popular on social media on Twitter. He's a writer. You probably have seen him all over the place. And I just nerded out on fitness with these guys. We also talked a little bit about business. So we asked the typical questions, like, where do you guys spend your money? How much you spend each month? Where do you like to invest your money?

and he owns this company called VPN, Bear Performance Nutrition. They do something like sixty million dollars a year in sales. So he's a really successful entrepreneur. But he's like a fitness fanatic. So he looks like a body builder, but he's run some marathon in, like, two hours and thirty nine minutes, which is a freakish time, but it's also freakish considering how big he is. And then we have Sahill Bloom, who's another buddy of mine. He's really popular on social media on Twitter. He's a writer. You probably have seen him all over the place. And I just nerded out on fitness with these guys. We also talked a little bit about business. So we asked the typical questions, like, where do you guys spend your money? How much you spend each month? Where do you like to invest your money?

00:47

We talked about their their companies and how they're growing. And we did a lot of business stuff, but most of this was about fitness. And I just asked them all the fit questions that I had. I had a bunch of listeners send me questions. And I think it was a great time, and it was really fun to learn about what these guys are doing for training. Hopefully inspire you. So, anyway, Check out the pot.

We talked about their their companies and how they're growing. And we did a lot of business stuff, but most of this was about fitness. And I just asked them all the fit questions that I had. I had a bunch of listeners send me questions. And I think it was a great time, and it was really fun to learn about what these guys are doing for training. Hopefully inspire you. So, anyway, Check out the pot.

01:12

Can I ask you so I I tweeted out that you guys were coming on, and I got a bunch of questions? They range from personal finance, fitness, business, all types of stuff. I wanna ask you guys both a couple questions. I'm gonna start, which I'm gonna start with one that sounds like the hardest, but I actually think it's the easiest because you answer this all the time. And

Can I ask you so I I tweeted out that you guys were coming on, and I got a bunch of questions? They range from personal finance, fitness, business, all types of stuff. I wanna ask you guys both a couple questions. I'm gonna start, which I'm gonna start with one that sounds like the hardest, but I actually think it's the easiest because you answer this all the time. And

01:30

I'll preface this by saying, I've seen your your father in videos. I've seen your brother in videos, and I've seen you in real life. And so I think I know what the answer is. Because I know the genetics that you come from, but someone said,

I'll preface this by saying, I've seen your your father in videos. I've seen your brother in videos, and I've seen you in real life. And so I think I know what the answer is. Because I know the genetics that you come from, but someone said,

01:43

generally curious, how can Nick be natural given his performance?

generally curious, how can Nick be natural given his performance?

01:47

Please press him on this.

Please press him on this.

01:49

And so you constantly get asked if you're natural. I know you've answered it constantly.

And so you constantly get asked if you're natural. I know you've answered it constantly.

01:54

But just humor me for because this was a a very,

But just humor me for because this was a a very,

01:58

a lot of people asked this question.

a lot of people asked this question.

02:00

I am natural.

I am natural.

02:02

And I used to address these these callouts

And I used to address these these callouts

02:07

and questions and

and questions and

02:09

claims all the time, because I would get defensive in it. Like, it was all the time. It's been like that since I started creating content.

claims all the time, because I would get defensive in it. Like, it was all the time. It's been like that since I started creating content.

02:17

I even went to the extent of sharing blood work every month. I was going in blood work every month, and I would share it only my videos or my bulk and my cut,

I even went to the extent of sharing blood work every month. I was going in blood work every month, and I would share it only my videos or my bulk and my cut,

02:25

And people, like, oh, he's faking it. He's fine. He's finding workarounds.

And people, like, oh, he's faking it. He's fine. He's finding workarounds.

02:29

I'm like, guys.

I'm like, guys.

02:30

So I finally got to a point where

So I finally got to a point where

02:32

I'm just over addressing the

I'm just over addressing the

02:35

the questions and the claims and the hate around it.

the questions and the claims and the hate around it.

02:40

And I'm just gonna do my thing. Like, even in this last marathon, people were like, he's using EPO.

And I'm just gonna do my thing. Like, even in this last marathon, people were like, he's using EPO.

02:46

When is that? Like, blood doping. And, like, what amateur

When is that? Like, blood doping. And, like, what amateur

02:49

what amateur athlete you know that's running marathons, run marathons is taking EPO and blood doping. But then you're like,

what amateur athlete you know that's running marathons, run marathons is taking EPO and blood doping. But then you're like,

02:57

how do I how do I get that? Does anyone have a guy? I'm like, yeah, I'm like, who, like, where do you get EPL?

how do I how do I get that? Does anyone have a guy? I'm like, yeah, I'm like, who, like, where do you get EPL?

03:03

I don't even know where you'd you'd you'd get that.

I don't even know where you'd you'd you'd get that.

03:06

I I mean, I've seen you, in real life. You you just have I think you're just a freak genetically. And and I I would be honored if someone asked if I was on, a bunch of stuff. That would make me feel wonderful. Dude, also, by the way, like, on my, My thing with this always is, like, I have a few friends who everyone says this about. They're like, oh, they, you know, definitely not natural. And I just know for a fact that that person has just outworked me in the gym on a daily basis for the last, like, ten fucking years. Excuse my language. And not by, like, a ton, but by a little bit every single day for ten years, and that adds up to something insane. And it looks a totally different human being. So, like, when I see a dude that has way bigger shoulders than me or way bigger chest, like, I know that they probably did that extra set or they did the extra two rep that I was just like, oh, six is good and stopped. And so, like, I just I I think it's such a cop out when people freak out about, like, oh, are you natural or not? The reality is, like, sometimes they don't because genetics are real. Like, for example, genetics are real, but, like Genetics are, like, definitely a real thing. Like, the the bare genetics

I I mean, I've seen you, in real life. You you just have I think you're just a freak genetically. And and I I would be honored if someone asked if I was on, a bunch of stuff. That would make me feel wonderful. Dude, also, by the way, like, on my, My thing with this always is, like, I have a few friends who everyone says this about. They're like, oh, they, you know, definitely not natural. And I just know for a fact that that person has just outworked me in the gym on a daily basis for the last, like, ten fucking years. Excuse my language. And not by, like, a ton, but by a little bit every single day for ten years, and that adds up to something insane. And it looks a totally different human being. So, like, when I see a dude that has way bigger shoulders than me or way bigger chest, like, I know that they probably did that extra set or they did the extra two rep that I was just like, oh, six is good and stopped. And so, like, I just I I think it's such a cop out when people freak out about, like, oh, are you natural or not? The reality is, like, sometimes they don't because genetics are real. Like, for example, genetics are real, but, like Genetics are, like, definitely a real thing. Like, the the bare genetics

04:11

are solid.

are solid.

04:13

Your your dad ran, like, a sub six mile. I don't remember what age he is, but he was some you know, he was a grown man, and he still was huge. Like, you got and then I saw your brother. Your brother looked like he competed in this strongman games. I mean, you guys are just huge. Yes. My my dad's sixty,

Your your dad ran, like, a sub six mile. I don't remember what age he is, but he was some you know, he was a grown man, and he still was huge. Like, you got and then I saw your brother. Your brother looked like he competed in this strongman games. I mean, you guys are just huge. Yes. My my dad's sixty,

04:30

my uncle, his brother's fifty seven,

my uncle, his brother's fifty seven,

04:32

if you saw both of them with their shirts off,

if you saw both of them with their shirts off,

04:35

After running, they've still both run marathons, half marathons.

After running, they've still both run marathons, half marathons.

04:39

I mean, six pack abs,

I mean, six pack abs,

04:41

chiseled arms and shoulders don't take anything. They're not they're not on TRT or any of that stuff.

chiseled arms and shoulders don't take anything. They're not they're not on TRT or any of that stuff.

04:46

They're just, like, farm boys who grew up in Central Pennsylvania,

They're just, like, farm boys who grew up in Central Pennsylvania,

04:49

milking cows, and and Bill and hay. What's Dude, listen to this. So sat hill texted me. I I I nerded out with him. Oh, yeah. This is good. I go, dude. I just hung out with Nick Bear,

milking cows, and and Bill and hay. What's Dude, listen to this. So sat hill texted me. I I I nerded out with him. Oh, yeah. This is good. I go, dude. I just hung out with Nick Bear,

04:59

and And it was amazing. And Tahoe was like, yeah, he's, you know, he looks great, whatever. But how tall is he? And I was like, I'm pretty sure he's my height or just like an inch shorter So he's pretty tall, and I sent him this picture. And I remember in that photo, I think I think Nick, you were at, like, your weakest. You're about to run a marathon. I was at my strongest.

and And it was amazing. And Tahoe was like, yeah, he's, you know, he looks great, whatever. But how tall is he? And I was like, I'm pretty sure he's my height or just like an inch shorter So he's pretty tall, and I sent him this picture. And I remember in that photo, I think I think Nick, you were at, like, your weakest. You're about to run a marathon. I was at my strongest.

05:18

And our squats and bench were, like, almost the same. I think you did five pounds ahead.

And our squats and bench were, like, almost the same. I think you did five pounds ahead.

05:23

And,

And,

05:24

You just, like, looked so much better. And, you know, we're, like, the sucks that, like, we're kinda comparable, I guess. It turned the strength. But, like, he just he just has it. He just has it. Like, you you just you just have whatever it is that you just, you look Good.

You just, like, looked so much better. And, you know, we're, like, the sucks that, like, we're kinda comparable, I guess. It turned the strength. But, like, he just he just has it. He just has it. Like, you you just you just have whatever it is that you just, you look Good.

05:41

I appreciate that. Genetics are real. Alright. It's laughing at me. Me tan helps, Sam. You got you Sam, you gotta give a tan, man. You're too pale to, you're too pale to have good looking abs. Genetics, man. It's that's another genetic difficulty. He just has it. And so I don't know. Everyone everyone in the comments are gonna make fun of me that I'm just, like, flirting with you, but, you know, I'm just saying what people think. Genetics are, like, a a real thing.

I appreciate that. Genetics are real. Alright. It's laughing at me. Me tan helps, Sam. You got you Sam, you gotta give a tan, man. You're too pale to, you're too pale to have good looking abs. Genetics, man. It's that's another genetic difficulty. He just has it. And so I don't know. Everyone everyone in the comments are gonna make fun of me that I'm just, like, flirting with you, but, you know, I'm just saying what people think. Genetics are, like, a a real thing.

06:02

You can take person a, person b, different genetics, same work ethic, same diet, same training

You can take person a, person b, different genetics, same work ethic, same diet, same training

06:08

program,

program,

06:09

and you're not gonna get the same results. So people people send me messages all the time. Like, I eat exactly what you eat. I train exactly the way you train. I run exactly the same miles as you. But you don't look the same.

and you're not gonna get the same results. So people people send me messages all the time. Like, I eat exactly what you eat. I train exactly the way you train. I run exactly the same miles as you. But you don't look the same.

06:19

Oh, yeah. Because genetically, we are not the same. Like, we have different DNA. So it's gonna have different results. It doesn't mean you shouldn't eat right and train

Oh, yeah. Because genetically, we are not the same. Like, we have different DNA. So it's gonna have different results. It doesn't mean you shouldn't eat right and train

06:28

and and try to do your best.

and and try to do your best.

06:32

But, like, I will give I will give genetics the credit they deserve,

But, like, I will give I will give genetics the credit they deserve,

06:37

but also I am one of the most consistent people I know in terms of training

but also I am one of the most consistent people I know in terms of training

06:41

and recovery and diet. Like, my diet is

and recovery and diet. Like, my diet is

06:46

dialed in. I still enjoy myself. Like, me and my wife will go for dinner. I'll get some drinks. I'll, like, order the whole menu and try everything. I love food. I'm a big foodie.

dialed in. I still enjoy myself. Like, me and my wife will go for dinner. I'll get some drinks. I'll, like, order the whole menu and try everything. I love food. I'm a big foodie.

06:56

But

But

06:57

my my diet ninety percent of the time is so regimented

my my diet ninety percent of the time is so regimented

07:02

and dialed in. I'm eating my meals, so I'm not hungry.

and dialed in. I'm eating my meals, so I'm not hungry.

07:05

I'm eating my meals when I know I need nutrition to fuel workouts.

I'm eating my meals when I know I need nutrition to fuel workouts.

07:08

Like, it is, for me, a lifestyle that I truly love and embrace.

Like, it is, for me, a lifestyle that I truly love and embrace.

07:15

I can't find this client info. Have you heard of HubSpot?

I can't find this client info. Have you heard of HubSpot?

07:18

HubSpot is a CRM platform, so it shares its data. Ask every application. Every team can stay aligned. No out of sync spreadsheets or doing databases. HubSpot, grow better. Are you like

HubSpot is a CRM platform, so it shares its data. Ask every application. Every team can stay aligned. No out of sync spreadsheets or doing databases. HubSpot, grow better. Are you like

07:31

style. Are you as dialed in, you think? Yeah.

style. Are you as dialed in, you think? Yeah.

07:35

I mean, I'm just, like I I probably have a similar wiring to unit. Like, I'm I kind of have, like, a obsessive personality. And so when I when I commit to something or dive in on it, it's gonna piss off everyone around me because I'm, like, If we were traveling during the day and I get home at ten PM, but I had a six mile run to do. I'm going out at ten PM and have to go hit the run. Yeah. And it's not a question. And, like, if I get home at midnight,

I mean, I'm just, like I I probably have a similar wiring to unit. Like, I'm I kind of have, like, a obsessive personality. And so when I when I commit to something or dive in on it, it's gonna piss off everyone around me because I'm, like, If we were traveling during the day and I get home at ten PM, but I had a six mile run to do. I'm going out at ten PM and have to go hit the run. Yeah. And it's not a question. And, like, if I get home at midnight,

07:57

but I'm the type of person that wakes up before and gets in my cold plunge. I'm waking up at four and getting in my cold plunge.

but I'm the type of person that wakes up before and gets in my cold plunge. I'm waking up at four and getting in my cold plunge.

08:03

And, I'm I feel the same way as you in general on the genetics thing. Although, I will say, like, when people say, oh, I do the same workouts as you. I run the same miles. I did the same thing. I call bullshit because I I just don't, like,

And, I'm I feel the same way as you in general on the genetics thing. Although, I will say, like, when people say, oh, I do the same workouts as you. I run the same miles. I did the same thing. I call bullshit because I I just don't, like,

08:16

I've I've trained super hard my whole life, but there are people that I just know have trained harder than me because I know, like, in the back of my mind, I know for sure that, like, I could have probably done two more reps on something, but I, like, was working out on my own in my in my home gym, and I just, like, took it easy. And that two reps compounded over five years makes a difference,

I've I've trained super hard my whole life, but there are people that I just know have trained harder than me because I know, like, in the back of my mind, I know for sure that, like, I could have probably done two more reps on something, but I, like, was working out on my own in my in my home gym, and I just, like, took it easy. And that two reps compounded over five years makes a difference,

08:36

to the point on, like, time being a lever. And so I'm honest enough with myself on some things where

to the point on, like, time being a lever. And so I'm honest enough with myself on some things where

08:42

Like, with running,

Like, with running,

08:43

I post all my stats. And so there's no hiding. Right? Like, if I'm gonna post my Chorus you know, screenshot or whatever on my Instagram from any run workout. I can't hide from whether or not I put in the right amount of effort on that workout.

I post all my stats. And so there's no hiding. Right? Like, if I'm gonna post my Chorus you know, screenshot or whatever on my Instagram from any run workout. I can't hide from whether or not I put in the right amount of effort on that workout.

08:57

But lifting, I can totally hide from it. Like, I'm not you can't see all the stats exactly on what I did and how many reps I hit or whatever it was. And so it's also just like the accountability

But lifting, I can totally hide from it. Like, I'm not you can't see all the stats exactly on what I did and how many reps I hit or whatever it was. And so it's also just like the accountability

09:07

that comes with sharing things publicly on your progress that I feel like for you, like, you've been basically doing that for what, six, seven, eight years. Like, you've been showing your process in public and the accountability that comes from that that people are out there waiting, like, oh, what's Nick next thing. What's he going after? Is he gonna hit his goal? That adds a whole lot of fire. Like, when you're running SIM Sure. And you're struggling mile twenty and you're like, This isn't for this isn't for me. Like, I I have a million people out there that wanna see me get this two thirty nine done. So I'm gonna go do it.

that comes with sharing things publicly on your progress that I feel like for you, like, you've been basically doing that for what, six, seven, eight years. Like, you've been showing your process in public and the accountability that comes from that that people are out there waiting, like, oh, what's Nick next thing. What's he going after? Is he gonna hit his goal? That adds a whole lot of fire. Like, when you're running SIM Sure. And you're struggling mile twenty and you're like, This isn't for this isn't for me. Like, I I have a million people out there that wanna see me get this two thirty nine done. So I'm gonna go do it.

09:39

I mean, that's that's why

I mean, that's that's why

09:42

We included a small clip in a video after that race was over,

We included a small clip in a video after that race was over,

09:46

but that's why these when you hit your goal in a race,

but that's why these when you hit your goal in a race,

09:50

or you hit your goal with anything, it feels so good when you hit it because you know the work that went in. And all I kept saying after I got

or you hit your goal with anything, it feels so good when you hit it because you know the work that went in. And all I kept saying after I got

09:57

across that finish line at CIM.

across that finish line at CIM.

09:59

I kept saying, man, I'm so fucking proud of that. I'm so proud of that one.

I kept saying, man, I'm so fucking proud of that. I'm so proud of that one.

10:04

Because, like, you know all the work that goes into it, the early mornings, hitting your workouts, making sure you hit your your paces,

Because, like, you know all the work that goes into it, the early mornings, hitting your workouts, making sure you hit your your paces,

10:12

making sure you fueled properly

making sure you fueled properly

10:14

the night before those big workouts.

the night before those big workouts.

10:16

And when I was at, like, mile twenty,

And when I was at, like, mile twenty,

10:19

I knew I was I was running sub

I knew I was I was running sub

10:21

two forty. The guy I just knew I was on pace. I was like, I can hold on for another six miles. And I could feel this lump just, like, forming my throat is getting emotional.

two forty. The guy I just knew I was on pace. I was like, I can hold on for another six miles. And I could feel this lump just, like, forming my throat is getting emotional.

10:29

Susting, man, all this work. Like, this is why I did it. I'm holding six zero five paces.

Susting, man, all this work. Like, this is why I did it. I'm holding six zero five paces.

10:36

At mile twenty was six miles left. Like, home stretch.

At mile twenty was six miles left. Like, home stretch.

10:40

And when you finally hit that goal,

And when you finally hit that goal,

10:42

and it's because of the work you put in, like, there is nothing that replaces that.

and it's because of the work you put in, like, there is nothing that replaces that.

10:48

My,

My,

10:50

my

my

10:51

dad and I have been really close my whole life. And

dad and I have been really close my whole life. And

10:55

I played baseball in college, Nick, in case in case we we hadn't talked about that. And,

I played baseball in college, Nick, in case in case we we hadn't talked about that. And,

11:00

when I had to retire because I was hurt, the hardest thing was telling my dad, because so much of our relationship had been built around

when I had to retire because I was hurt, the hardest thing was telling my dad, because so much of our relationship had been built around

11:07

the sport and built around, you know, him coming to all my practices, taking me to all my lessons, all that stuff over the years. And he told me at the time, like, I don't care. I'm gonna be there to cheer you on and whatever your next thing is in life. And at my marathon,

the sport and built around, you know, him coming to all my practices, taking me to all my lessons, all that stuff over the years. And he told me at the time, like, I don't care. I'm gonna be there to cheer you on and whatever your next thing is in life. And at my marathon,

11:22

he surprised me and flew out for it. And I remember, like, those last six miles, I was hurting so so bad And all I was thinking the whole time was, like, I gotta get to my dad. He's at the finish line. He's there waiting for me. And when I crossed the finish line and I had done it, I'd gone sub three. He was standing there, and I, like, broke down completely. I mean, like, all of the emotion that you hold in from that, you know, from trying to get to something or, like, struggling through it, hitting your goal,

he surprised me and flew out for it. And I remember, like, those last six miles, I was hurting so so bad And all I was thinking the whole time was, like, I gotta get to my dad. He's at the finish line. He's there waiting for me. And when I crossed the finish line and I had done it, I'd gone sub three. He was standing there, and I, like, broke down completely. I mean, like, all of the emotion that you hold in from that, you know, from trying to get to something or, like, struggling through it, hitting your goal,

11:50

that emotion. Like, it's completely unparalleled. Like, nothing I've ever experienced in life, just that that rush.

that emotion. Like, it's completely unparalleled. Like, nothing I've ever experienced in life, just that that rush.

11:56

I think that's why people keep signing up and and doing races or signing up and

I think that's why people keep signing up and and doing races or signing up and

12:01

committing to hard things is because when you finally accomplish it,

committing to hard things is because when you finally accomplish it,

12:05

it's like,

it's like,

12:07

I referenced this part of this book all the time because I think it's so applicable. But in Tim Grover's book winning,

I referenced this part of this book all the time because I think it's so applicable. But in Tim Grover's book winning,

12:13

He talks about achieving your first win.

He talks about achieving your first win.

12:16

And when you achieve that first win, no matter what it is,

And when you achieve that first win, no matter what it is,

12:19

it builds this little ounce of confidence.

it builds this little ounce of confidence.

12:23

So then you set out to achieve another win, but that win is larger

So then you set out to achieve another win, but that win is larger

12:28

and more ambitious, and it requires more work, more effort

and more ambitious, and it requires more work, more effort

12:32

But when you finally get, it builds more confidence.

But when you finally get, it builds more confidence.

12:35

And you keep applying this thing over years and years and years,

And you keep applying this thing over years and years and years,

12:38

and you keep pushing out what that win is and could be

and you keep pushing out what that win is and could be

12:43

through the process of succeeding and failing and winning and losing do you build this massive amount of confidence?

through the process of succeeding and failing and winning and losing do you build this massive amount of confidence?

12:50

Or you finally get to a point thinking,

Or you finally get to a point thinking,

12:52

oh, I can actually do whatever I wanna do. That's a really powerful position to be in.

oh, I can actually do whatever I wanna do. That's a really powerful position to be in.

12:58

That's why I always say there's no such thing as a loser who wakes up at five AM and works out. Because it is so hard to do. And if you are losing in life and you're not happy with where you are, get up early and work out. I hate when you say that. You piss me off so much when you say that because I get out of bed at seven or eight, but I'll be doing stuff until one AM. Whenever you see that, I feel so guilty.

That's why I always say there's no such thing as a loser who wakes up at five AM and works out. Because it is so hard to do. And if you are losing in life and you're not happy with where you are, get up early and work out. I hate when you say that. You piss me off so much when you say that because I get out of bed at seven or eight, but I'll be doing stuff until one AM. Whenever you see that, I feel so guilty.

13:20

But that is I'm not saying it on the other end that you can't win. I'm saying if you're happy with your position in life. One of the biggest reasons is that you need to change your self identity. Right? Like, you need to start identifying as a winner. Exactly what Nick said. Like, you need to create evidence that proves to yourself that you're a winner. And waking up early and working out is the easiest way to do that. And, like, it still sucks But if you do that for a week, you immediately are like, oh, wow. I can do that. That's one hard thing that I do. I'm, like, you start to change your brain chemistry around who you are as a person. Dude, I feel so shitty. I'll wake up. I'll look at Instagram, and I'll be like, alright. I just got up at eight. And then I see Nick post, and it's like, I think on Saturday or something. It's like, Dude, he just ran eight miles. He already just ran seventy two miles at a six fifteen pace. He'll like, it's it's a great post. I don't I'm almost And fed his daughter, a great meal. Yeah. Like, if there's all this, probably even away, but I in my head, I'm like, that bitch is going to bed at nine, though. I'm a I'm a fuck I'm up between ten and ten and what I I I am I am a morning person. I am not a a night owl by any means. Mhmm. But now now my, you know, my daughter's born and she's getting older,

But that is I'm not saying it on the other end that you can't win. I'm saying if you're happy with your position in life. One of the biggest reasons is that you need to change your self identity. Right? Like, you need to start identifying as a winner. Exactly what Nick said. Like, you need to create evidence that proves to yourself that you're a winner. And waking up early and working out is the easiest way to do that. And, like, it still sucks But if you do that for a week, you immediately are like, oh, wow. I can do that. That's one hard thing that I do. I'm, like, you start to change your brain chemistry around who you are as a person. Dude, I feel so shitty. I'll wake up. I'll look at Instagram, and I'll be like, alright. I just got up at eight. And then I see Nick post, and it's like, I think on Saturday or something. It's like, Dude, he just ran eight miles. He already just ran seventy two miles at a six fifteen pace. He'll like, it's it's a great post. I don't I'm almost And fed his daughter, a great meal. Yeah. Like, if there's all this, probably even away, but I in my head, I'm like, that bitch is going to bed at nine, though. I'm a I'm a fuck I'm up between ten and ten and what I I I am I am a morning person. I am not a a night owl by any means. Mhmm. But now now my, you know, my daughter's born and she's getting older,

14:25

If I don't wake up at five

If I don't wake up at five

14:27

and work out, there's a chance it's it might not

and work out, there's a chance it's it might not

14:31

get done.

get done.

14:32

So, like, right now, we're going through this sleep progression

So, like, right now, we're going through this sleep progression

14:35

where she's waking up at the oddest times and screaming her head off in the night.

where she's waking up at the oddest times and screaming her head off in the night.

14:40

So last night, woke up middle of the night, gave her a bottle, put her down. She didn't want me to leave her room so I ended up sleeping the rest of the night next to her crib. My alarm went off at five. I was like, alright. Here we go. Went downstairs, went to my routine, went out for my run. Ugh.

So last night, woke up middle of the night, gave her a bottle, put her down. She didn't want me to leave her room so I ended up sleeping the rest of the night next to her crib. My alarm went off at five. I was like, alright. Here we go. Went downstairs, went to my routine, went out for my run. Ugh.

14:56

There's nothing that makes me more sick to my stomach than morning air. Let me ask you guys let me ask you guys a a quick question.

There's nothing that makes me more sick to my stomach than morning air. Let me ask you guys let me ask you guys a a quick question.

15:03

This will be it's meant for Nick, but, I wanna hear your answer too. Nick covers all fitness and diet stuff extensively on his channel, but I wanna know his monthly burn. So where what he spends his money on and where he puts his money, invests his money outside of BPM.

This will be it's meant for Nick, but, I wanna hear your answer too. Nick covers all fitness and diet stuff extensively on his channel, but I wanna know his monthly burn. So where what he spends his money on and where he puts his money, invests his money outside of BPM.

15:17

So investing wise,

So investing wise,

15:20

At this point in my life, I haven't gotten to a point where I have any

At this point in my life, I haven't gotten to a point where I have any

15:23

personal interest in investing. So I just hire a financial advisor, and he takes care of all of my investments for me.

personal interest in investing. So I just hire a financial advisor, and he takes care of all of my investments for me.

15:29

Maybe at some point, I'll actually be curious and explore that curiosity, but, like,

Maybe at some point, I'll actually be curious and explore that curiosity, but, like,

15:34

I'll work with a guy.

I'll work with a guy.

15:35

We make a budget. Funds probably. Yeah. I'm just like, take this money, put it where you think it's gonna make me some money.

We make a budget. Funds probably. Yeah. I'm just like, take this money, put it where you think it's gonna make me some money.

15:42

Other than that,

Other than that,

15:44

I mean, most of my money I'm spending is either going towards

I mean, most of my money I'm spending is either going towards

15:49

my mortgage,

my mortgage,

15:50

investing back into the business, my personal brand,

investing back into the business, my personal brand,

15:54

and mainly food, to be honest. Like, me and my wife Would you spend per month on food? Just groceries?

and mainly food, to be honest. Like, me and my wife Would you spend per month on food? Just groceries?

16:01

Maybe, like,

Maybe, like,

16:04

It's hard to say because we'll do, like, one big grocery haul week and I get, like, every other day to the grocery store. I'm going, like, these exclusive, like, butcher shops here in Nashville. So, like, maybe I spend

It's hard to say because we'll do, like, one big grocery haul week and I get, like, every other day to the grocery store. I'm going, like, these exclusive, like, butcher shops here in Nashville. So, like, maybe I spend

16:15

two thousand twenty five hundred dollars a month on groceries, but then we're going out to dinner and, like, When we go out to dinner, it's we want every appetizer, every entree. We're gonna sample stuff, get a few cocktails. Like, we that's our thing is we love Sure.

two thousand twenty five hundred dollars a month on groceries, but then we're going out to dinner and, like, When we go out to dinner, it's we want every appetizer, every entree. We're gonna sample stuff, get a few cocktails. Like, we that's our thing is we love Sure.

16:30

Experiences

Experiences

16:31

like that. And we'll do some big vacations every year. But, like, I'm not going out and buying

like that. And we'll do some big vacations every year. But, like, I'm not going out and buying

16:36

a lot of materialistic things right now. It's more still on experiences.

a lot of materialistic things right now. It's more still on experiences.

16:40

So you haven't gotten on the no alcohol training, Nick? Nope.

So you haven't gotten on the no alcohol training, Nick? Nope.

16:44

To be honest, I I I really have no interest on the

To be honest, I I I really have no interest on the

16:48

the no alcohol train. Like,

the no alcohol train. Like,

16:50

I'm not a big drinker.

I'm not a big drinker.

16:52

But, like, if me and my wife were going to

But, like, if me and my wife were going to

16:54

date night on Thursday, because Thursday is our date night night, I'll get one drink, maybe two drinks, but I've really, really never drank over two drinks.

date night on Thursday, because Thursday is our date night night, I'll get one drink, maybe two drinks, but I've really, really never drank over two drinks.

17:04

Ever.

Ever.

17:06

Wait. Do you drink Tahill?

Wait. Do you drink Tahill?

17:08

I'm the same way as Nick. Like, I I,

I'm the same way as Nick. Like, I I,

17:11

I think, like, when it enhances the experience with the person you're with,

I think, like, when it enhances the experience with the person you're with,

17:17

I love it. And then I just I've cut all, like, drink by myself at home

I love it. And then I just I've cut all, like, drink by myself at home

17:22

out of my life. Yeah. I don't do any drinking by myself.

out of my life. Yeah. I don't do any drinking by myself.

17:25

But, like, if if I'm with a group of people,

But, like, if if I'm with a group of people,

17:28

And

And

17:29

we're having, like, an old fashioned or open a bottle of wine.

we're having, like, an old fashioned or open a bottle of wine.

17:33

I do think it enhances the experience and conversations good, and it lightens the mood a little bit, and

I do think it enhances the experience and conversations good, and it lightens the mood a little bit, and

17:39

just allows you to

just allows you to

17:41

relax.

relax.

17:42

What

What

17:43

what's your what's your answer to that question? What do you what do you do? You do it. Your money, the same thing I do. You just are in Vanguard and index. Right?

what's your what's your answer to that question? What do you what do you do? You do it. Your money, the same thing I do. You just are in Vanguard and index. Right?

17:51

Yeah. I mean, we were at, like, I was much more fun with my money when I was in my private equity days,

Yeah. I mean, we were at, like, I was much more fun with my money when I was in my private equity days,

17:57

because then it was, like, I don't know. It was just, like, freewheeling in my twenties doing whatever the hell, and then we had a kid. And I was like, I should probably start just being really boring with this. And I feel like you influenced me in this. Like, we're in this group chat altogether

because then it was, like, I don't know. It was just, like, freewheeling in my twenties doing whatever the hell, and then we had a kid. And I was like, I should probably start just being really boring with this. And I feel like you influenced me in this. Like, we're in this group chat altogether

18:10

with a bunch of,

with a bunch of,

18:11

absolute degenerate.

absolute degenerate.

18:13

And

And

18:14

they all, like, sling their money into the most degenerate stuff, and they're always texting the threat this is the best opportunity. By, like, a million dollars of

they all, like, sling their money into the most degenerate stuff, and they're always texting the threat this is the best opportunity. By, like, a million dollars of

18:23

aluminum or a million dollars of some some shit that I'd never even heard of. And And without fail, by the way, like, six months later, it's at its all time low. Like, this thing just absolutely tanks.

aluminum or a million dollars of some some shit that I'd never even heard of. And And without fail, by the way, like, six months later, it's at its all time low. Like, this thing just absolutely tanks.

18:34

Yeah. It's stupid. Or those short stuff or whatever. I don't even know what they do, but it's like these terminology that I don't even understand.

Yeah. It's stupid. Or those short stuff or whatever. I don't even know what they do, but it's like these terminology that I don't even understand.

18:42

I mean, it goes back to, like, the fundamental thing is, like, you should spend more time figuring out how to increase your income versus, like, what your returns are investing for the vast majority of people because that's a much bigger lever for your long term financial wealth. That that's what I did for you. I just I just focused on how to make more money. How to how to build revenue streams. And then it got to a point where, like,

I mean, it goes back to, like, the fundamental thing is, like, you should spend more time figuring out how to increase your income versus, like, what your returns are investing for the vast majority of people because that's a much bigger lever for your long term financial wealth. That that's what I did for you. I just I just focused on how to make more money. How to how to build revenue streams. And then it got to a point where, like,

19:06

I was finally ready to start investing, and I was able to invest

I was finally ready to start investing, and I was able to invest

19:09

or put away a lot of money a month. That I didn't need to spend or or have liquid. Yeah. And it's just like I just like to not have to think about where that is, though. Like, yeah. I I do that too. I just want it to sit and, like, I basically want to just track an index and just go sit there. But, to the burn question, Sam, we probably spend, like, I don't know.

or put away a lot of money a month. That I didn't need to spend or or have liquid. Yeah. And it's just like I just like to not have to think about where that is, though. Like, yeah. I I do that too. I just want it to sit and, like, I basically want to just track an index and just go sit there. But, to the burn question, Sam, we probably spend, like, I don't know.

19:28

Twenty, thirty a month or something like that,

Twenty, thirty a month or something like that,

19:31

all in on everything. And grocery is probably similar to similar to Nick. We probably spend

all in on everything. And grocery is probably similar to similar to Nick. We probably spend

19:37

three to five a month,

three to five a month,

19:39

on food?

on food?

19:40

I don't even know. I don't know what my monthly spend is at the moment. But maybe twenty, but I can see why New York would be significantly higher. But I You're about to get on the northeast grind. Right? Yeah. I'm thinking about moving up there. And I'm looking at the difference in prices and, like, it's it's, it's pretty meaningful compared to Texas.

I don't even know. I don't know what my monthly spend is at the moment. But maybe twenty, but I can see why New York would be significantly higher. But I You're about to get on the northeast grind. Right? Yeah. I'm thinking about moving up there. And I'm looking at the difference in prices and, like, it's it's, it's pretty meaningful compared to Texas.

20:01

Yeah. I think I think I'm not going to the city.

Yeah. I think I think I'm not going to the city.

20:04

So my in laws live,

So my in laws live,

20:06

around in this in Manhattan, and I frankly hate Manhattan. I like Brooklyn, but I have a newborn, and I think that we will likely do

around in this in Manhattan, and I frankly hate Manhattan. I like Brooklyn, but I have a newborn, and I think that we will likely do

20:15

the most bougie thing on earth. But, there's a town called the Westport Connecticut. It's next to greenwich Connecticut. So you could say I'm gonna be moved to greenwich Connecticut, which is, like,

the most bougie thing on earth. But, there's a town called the Westport Connecticut. It's next to greenwich Connecticut. So you could say I'm gonna be moved to greenwich Connecticut, which is, like,

20:26

Clay.

Clay.

20:27

Clade tennis courts and white skirts and shit like that, but I think we're going to. Yeah. But we like, I I'm testing it out, so I rented a place for, a few weeks, in late January just to see what it's like. And I'm looking at what the rent is in, like, a comparable home to where I am now because I don't wanna buy at the moment. It's, like, twenty grand a month in rent. I mean, it's just, like, crazy.

Clade tennis courts and white skirts and shit like that, but I think we're going to. Yeah. But we like, I I'm testing it out, so I rented a place for, a few weeks, in late January just to see what it's like. And I'm looking at what the rent is in, like, a comparable home to where I am now because I don't wanna buy at the moment. It's, like, twenty grand a month in rent. I mean, it's just, like, crazy.

20:48

So The biggest reason, by the way, that Sam's not saying for why he's moving here is because it's, like, twenty minutes from me. And we have a long term plan of my son Roman and his daughter, Naomi,

So The biggest reason, by the way, that Sam's not saying for why he's moving here is because it's, like, twenty minutes from me. And we have a long term plan of my son Roman and his daughter, Naomi,

20:59

starting to build the, the Par Bloom Empire here. So we need to, like, start cultivating it early in their in their young years. Yeah. I'm okay with that.

starting to build the, the Par Bloom Empire here. So we need to, like, start cultivating it early in their in their young years. Yeah. I'm okay with that.

21:09

We're we're just planning ahead. Lavera, let me ask you guys another question.

We're we're just planning ahead. Lavera, let me ask you guys another question.

21:14

This is a two parter. So what what do most people get wrong about health and fitness? What makes you wanna Nick, what makes you wanna throw your computer out the window when say it online. And the second thing is,

This is a two parter. So what what do most people get wrong about health and fitness? What makes you wanna Nick, what makes you wanna throw your computer out the window when say it online. And the second thing is,

21:25

would love an honest assessment of time requirements, and what's the best bang for your buck for workouts? Because a lot of us listening are entrepreneurs,

would love an honest assessment of time requirements, and what's the best bang for your buck for workouts? Because a lot of us listening are entrepreneurs,

21:33

and we don't have a ton of time.

and we don't have a ton of time.

21:35

So what's, like, the best bang for your buck? So it's a two parter.

So what's, like, the best bang for your buck? So it's a two parter.

21:39

I'm the the, like, I can answer

I'm the the, like, I can answer

21:42

Both probably in one answer.

Both probably in one answer.

21:44

I think most people

I think most people

21:46

think that they need to spend, like, an hour running a day and an hour strength training a day. So everyone thinks they have to spend, like, two hours training a day.

think that they need to spend, like, an hour running a day and an hour strength training a day. So everyone thinks they have to spend, like, two hours training a day.

21:56

I think you could easily split that

I think you could easily split that

21:58

Forty five minutes to an hour a day, split between strength

Forty five minutes to an hour a day, split between strength

22:02

and endurance training,

and endurance training,

22:04

and get

and get

22:05

like, a really, really solid workout, but I think you have some sort of you have to have some sort of level of cardiovascular conditioning

like, a really, really solid workout, but I think you have some sort of you have to have some sort of level of cardiovascular conditioning

22:12

as well as strength into your programming.

as well as strength into your programming.

22:15

When you say cardiovascular, do you mean, like, hit, like, a, like, a sixty minute berries, or do you mean, like, a, like, a berries boot camp class, something like that, or a body weight thing, or do you mean walking, or do you mean zone two, steady pace stuff? I'd say it's a mixture between

When you say cardiovascular, do you mean, like, hit, like, a, like, a sixty minute berries, or do you mean, like, a, like, a berries boot camp class, something like that, or a body weight thing, or do you mean walking, or do you mean zone two, steady pace stuff? I'd say it's a mixture between

22:29

zone two, zone three, because most people, to be honest, aren't spending their time in zone two. Zone two is actually, like, super low. And Which is, like, wow, a hundred and thirty beats per minute for, like, a thirty year old. Yeah. It's it's it's low. And most people are not doing any zone two training.

zone two, zone three, because most people, to be honest, aren't spending their time in zone two. Zone two is actually, like, super low. And Which is, like, wow, a hundred and thirty beats per minute for, like, a thirty year old. Yeah. It's it's it's low. And most people are not doing any zone two training.

22:45

So I I like to What's the benefit of zone

So I I like to What's the benefit of zone

22:47

two, though?

two, though?

22:48

Aerobic base building.

Aerobic base building.

22:50

But what's that mean for does that make me live longer? Does that make me less likely have a heart attack? What's it do? All those things helps.

But what's that mean for does that make me live longer? Does that make me less likely have a heart attack? What's it do? All those things helps.

22:57

Cardiovascular

Cardiovascular

22:58

health.

health.

22:59

It helps build your aerobic foundations so that you can utilize oxygen more efficiently.

It helps build your aerobic foundations so that you can utilize oxygen more efficiently.

23:05

Like, you're not gonna go run a sub three hour marathon by just doing speed work. You need that aerobic base building where your body is learning how to utilize the oxygen

Like, you're not gonna go run a sub three hour marathon by just doing speed work. You need that aerobic base building where your body is learning how to utilize the oxygen

23:13

at a more effective and efficient rate

at a more effective and efficient rate

23:16

by then using fuel sources appropriately alongside of.

by then using fuel sources appropriately alongside of.

23:21

So, like, I'd say a split between

So, like, I'd say a split between

23:23

you probably want

you probably want

23:24

just talking about cardiovascular conditioning.

just talking about cardiovascular conditioning.

23:28

Seventy to eighty percent of that training being your aerobic

Seventy to eighty percent of that training being your aerobic

23:31

zone, whether that's zone two, zone three, which is, like, lighter So you're walking, hiking,

zone, whether that's zone two, zone three, which is, like, lighter So you're walking, hiking,

23:38

jogging, something like that.

jogging, something like that.

23:40

And then twenty to thirty percent of your cardiovascular condition is more hit. You could do a Berry's boot camp. You can go do, like, a my my wife does soulcycle,

And then twenty to thirty percent of your cardiovascular condition is more hit. You could do a Berry's boot camp. You can go do, like, a my my wife does soulcycle,

23:50

like a soulcycle class,

like a soulcycle class,

23:52

hop on your Peloton,

hop on your Peloton,

23:54

go do some sprints,

go do some sprints,

23:55

speed workout, something like that, where the heart rate is getting elevated,

speed workout, something like that, where the heart rate is getting elevated,

24:00

lactate threshold type stuff.

lactate threshold type stuff.

24:02

So if you split your your cardiovascular

So if you split your your cardiovascular

24:05

training between

training between

24:06

aerobic zones and some high intensity,

aerobic zones and some high intensity,

24:09

interval training. And then you have

interval training. And then you have

24:12

compound movements, strength training. You're doing some some heavier movements, working with free weights, barbells, machines,

compound movements, strength training. You're doing some some heavier movements, working with free weights, barbells, machines,

24:18

stuff like that. You don't need to spend two hours every day. You can spend forty five minutes to an hour,

stuff like that. You don't need to spend two hours every day. You can spend forty five minutes to an hour,

24:25

you know, four days a week. Five days a week. I personally love to train, so I I'm working out every day a week, doing something, move my body. For strength aiming, what do you what do you say is, like, do you tell people, like, do the five by five or, like, what what's your suggestion?

you know, four days a week. Five days a week. I personally love to train, so I I'm working out every day a week, doing something, move my body. For strength aiming, what do you what do you say is, like, do you tell people, like, do the five by five or, like, what what's your suggestion?

24:41

Just squat deadlift?

Just squat deadlift?

24:42

Bench? Right. What do you do? I mean, there's a lot of different ways to approach it. Like, right now, I personally enjoy the push pull leg split,

Bench? Right. What do you do? I mean, there's a lot of different ways to approach it. Like, right now, I personally enjoy the push pull leg split,

24:50

which is a a three day split. You can do

which is a a three day split. You can do

24:53

three workouts a week, or you can do

three workouts a week, or you can do

24:55

six workouts a week.

six workouts a week.

24:57

So, like, a push day would be

So, like, a push day would be

24:59

all pushing movements. It'd be chest focused,

all pushing movements. It'd be chest focused,

25:03

shoulders,

shoulders,

25:04

triceps,

triceps,

25:05

pushing being upper body,

pushing being upper body,

25:07

And then a pool day would be back,

And then a pool day would be back,

25:10

biceps,

biceps,

25:11

movements like rows,

movements like rows,

25:13

all upper body again. And then your lower day is

all upper body again. And then your lower day is

25:17

lower body, legs, quads, hamstrings,

lower body, legs, quads, hamstrings,

25:20

glutes.

glutes.

25:21

I like starting every strength workout with some some warm up movements and then going into a a heavy working compound movement exercise,

I like starting every strength workout with some some warm up movements and then going into a a heavy working compound movement exercise,

25:30

like a barbell squat, you do a deadlift, you do a hex bar deadlift,

like a barbell squat, you do a deadlift, you do a hex bar deadlift,

25:35

bench press or dumbbell

bench press or dumbbell

25:37

chest press, and then having some accessory movements alongside of that to support the development of the muscles that you're utilizing for those big compound movements.

chest press, and then having some accessory movements alongside of that to support the development of the muscles that you're utilizing for those big compound movements.

25:48

So that's the way I like to approach

So that's the way I like to approach

25:51

cardiovascular

cardiovascular

25:52

and then strength training.

and then strength training.

25:53

I don't personally like to mix the two. Like, the the crossfit approach.

I don't personally like to mix the two. Like, the the crossfit approach.

25:57

I've never fallen in love with that. Like, when I'm strength training, I like strength training. And when I'm doing my cardio, I like cardio, but I don't I don't like, like, doing them together, I like when they're separate and distinct

I've never fallen in love with that. Like, when I'm strength training, I like strength training. And when I'm doing my cardio, I like cardio, but I don't I don't like, like, doing them together, I like when they're separate and distinct

26:10

and separated.

and separated.

26:12

Now moving on too, I think we're,

Now moving on too, I think we're,

26:15

like, what

like, what

26:16

irks me about the fitness space. I actually made a post about this yesterday.

irks me about the fitness space. I actually made a post about this yesterday.

26:21

Because everyone going into a new year is gonna have new

Because everyone going into a new year is gonna have new

26:24

training and diet goals.

training and diet goals.

26:26

And then everyone thinks that, like, there's this new thing that they're gonna do. It's gonna change their life. It's gonna change their body. It's gonna change their health. So January first starts. People are thinking I need to do something new. What should I do? I'm a new carnivore.

And then everyone thinks that, like, there's this new thing that they're gonna do. It's gonna change their life. It's gonna change their body. It's gonna change their health. So January first starts. People are thinking I need to do something new. What should I do? I'm a new carnivore.

26:41

Now I'm a new keto.

Now I'm a new keto.

26:43

I'm a I'm a go with the strictly bodybuilding. No. I'm just, like, just gonna run. So people go to these extremes

I'm a I'm a go with the strictly bodybuilding. No. I'm just, like, just gonna run. So people go to these extremes

26:49

thinking it's, like, the magic pill they haven't tried yet. That's gonna unlock this hidden potential that was just disguised by everything else they were doing previously.

thinking it's, like, the magic pill they haven't tried yet. That's gonna unlock this hidden potential that was just disguised by everything else they were doing previously.

26:58

And the reality is that, like, that's not going to change

And the reality is that, like, that's not going to change

27:02

anything if it does, like, the the changes are

anything if it does, like, the the changes are

27:05

incremental.

incremental.

27:06

But what makes this compounding

But what makes this compounding

27:09

change in your life and your fitness as your health is just being consistent with

change in your life and your fitness as your health is just being consistent with

27:14

eating better,

eating better,

27:16

drinking more water, moving your body. That's why everyone's talking about getting in more steps. When you're getting in more steps, you're just being more active.

drinking more water, moving your body. That's why everyone's talking about getting in more steps. When you're getting in more steps, you're just being more active.

27:23

Going to the gym on a regular consistent basis,

Going to the gym on a regular consistent basis,

27:26

It's creating

It's creating

27:28

creating habits and routines in your life that help you facilitate

creating habits and routines in your life that help you facilitate

27:32

these healthy habits on a consistent and regular

these healthy habits on a consistent and regular

27:36

routine.

routine.

27:36

Sean was telling me that he was talking or he saw the guy who started a slice. It's like a piece pizza app. He was between January first and January eleventh, our sales slump.

Sean was telling me that he was talking or he saw the guy who started a slice. It's like a piece pizza app. He was between January first and January eleventh, our sales slump.

27:46

And he goes, on January twelfth, that's National Quitting Day. And he goes, we see all time high sales on for people ordering pizza because everyone from their new year's resolution is giving in on January twelfth. That's where that's where it ends. Eleven days. That's wild. We owned it ton of,

And he goes, on January twelfth, that's National Quitting Day. And he goes, we see all time high sales on for people ordering pizza because everyone from their new year's resolution is giving in on January twelfth. That's where that's where it ends. Eleven days. That's wild. We owned it ton of,

28:02

planet fitnesses,

planet fitnesses,

28:03

back in my PE days. And

back in my PE days. And

28:06

that, like, first ten days of the year is like, rainmaker season. Like, you're just sitting there just, like, watching the fees pour in, like, praying to the rain gods for all the money that's coming And then inevitably, those people just don't end up going to the gym. It's They still pay.

that, like, first ten days of the year is like, rainmaker season. Like, you're just sitting there just, like, watching the fees pour in, like, praying to the rain gods for all the money that's coming And then inevitably, those people just don't end up going to the gym. It's They still pay.

28:21

Yeah. They still buy plan of fitness, basically, the plan of fitness business model. They begin to have business models.

Yeah. They still buy plan of fitness, basically, the plan of fitness business model. They begin to have business models.

28:27

Yeah. I mean, you get you get, like, ten thousand members for a gym and maybe, like, you know,

Yeah. I mean, you get you get, like, ten thousand members for a gym and maybe, like, you know,

28:32

five, ten percent of them actually, like, regularly use it. So the equipment doesn't have to get refreshed that often. It's like, I mean, it's an incredible business model. Alright. Here's a question for Sah Hill. So we didn't even mention this, but Sahil,

five, ten percent of them actually, like, regularly use it. So the equipment doesn't have to get refreshed that often. It's like, I mean, it's an incredible business model. Alright. Here's a question for Sah Hill. So we didn't even mention this, but Sahil,

28:43

Sahil, you mentioned that you were a baseball player. I was a runner all through high school and college The baseball players were usually the douches who made fun of the runners because of our shorts.

Sahil, you mentioned that you were a baseball player. I was a runner all through high school and college The baseball players were usually the douches who made fun of the runners because of our shorts.

28:52

And about a year ago, you got it. Sounds about right. You got into running. You made all these grand claims about these times that you're gonna run. You said you're gonna break eighteen into five k. You're gonna break through. I was like, you're an idiot, dude. You don't know what the hell you're talking about. Turns out you were completely right. You nailed all of it. You you you crushed it and running. And someone asked what the biggest so so at this point, by the way, you're a pretty, like, you're, like, a pretty successful runner for, like, in the weekend in the weekend warrior category. You're, like, top top in that category.

And about a year ago, you got it. Sounds about right. You got into running. You made all these grand claims about these times that you're gonna run. You said you're gonna break eighteen into five k. You're gonna break through. I was like, you're an idiot, dude. You don't know what the hell you're talking about. Turns out you were completely right. You nailed all of it. You you you crushed it and running. And someone asked what the biggest so so at this point, by the way, you're a pretty, like, you're, like, a pretty successful runner for, like, in the weekend in the weekend warrior category. You're, like, top top in that category.

29:20

Which is, sounds like a left handed compliment. That's not what it that wasn't supposed to be that. It was that was a I take that. That's good. That was a compliment. Someone said, what's the biggest surprise South Hills learned from getting more into running? Honestly, it goes back to what you said. Like, when I was

Which is, sounds like a left handed compliment. That's not what it that wasn't supposed to be that. It was that was a I take that. That's good. That was a compliment. Someone said, what's the biggest surprise South Hills learned from getting more into running? Honestly, it goes back to what you said. Like, when I was

29:34

when I was in high school, like, I thought runners were nerds.

when I was in high school, like, I thought runners were nerds.

29:38

And in my mind, it was, like, the nerdiest sport. Like, I couldn't imagine running or, like, being into I was like, oh, it's not, you know, it's not a team sport. Like, it's not it's it doesn't seem hard, whatever.

And in my mind, it was, like, the nerdiest sport. Like, I couldn't imagine running or, like, being into I was like, oh, it's not, you know, it's not a team sport. Like, it's not it's it doesn't seem hard, whatever.

29:49

And I have developed

And I have developed

29:51

unbelievable

unbelievable

29:52

respect for endurance athletes and for runners from having gone through this because,

respect for endurance athletes and for runners from having gone through this because,

29:57

I mean, a a few reasons. First off, the training is so many hours and so monotonous.

I mean, a a few reasons. First off, the training is so many hours and so monotonous.

30:02

And you have to fall in love with the long slow runs. Like, you know, in baseball, it was all intensity. So you can get excited about you know, like, a really fast sprint,

And you have to fall in love with the long slow runs. Like, you know, in baseball, it was all intensity. So you can get excited about you know, like, a really fast sprint,

30:12

you know, I was a pitcher. So, like, a bullpen session or whatever. But with running, like, if you're gonna be a marathoner, you have to love the twenty two mile

you know, I was a pitcher. So, like, a bullpen session or whatever. But with running, like, if you're gonna be a marathoner, you have to love the twenty two mile

30:20

at a, like, eight thirty pace, just zero fun. Like, you have to fall in love with that and be willing to do that over and over and over again in order to become a great amateur or to become elite, you know, like, on on next level and above. And you have to do it consistently over a long period of time. And then the second one is just like, the mental fortitude to pull through a race is badass.

at a, like, eight thirty pace, just zero fun. Like, you have to fall in love with that and be willing to do that over and over and over again in order to become a great amateur or to become elite, you know, like, on on next level and above. And you have to do it consistently over a long period of time. And then the second one is just like, the mental fortitude to pull through a race is badass.

30:42

Like, it hurts so bad. I mean, I would argue that the five k is the most painful. Like, I did So my my PR is where the two fifty seven marathon,

Like, it hurts so bad. I mean, I would argue that the five k is the most painful. Like, I did So my my PR is where the two fifty seven marathon,

30:50

which was painful, but in, like,

which was painful, but in, like,

30:53

your legs are cramping kind of way where you just need to, like, grit your teeth to the finish.

your legs are cramping kind of way where you just need to, like, grit your teeth to the finish.

30:57

I'd ran the four fifty nine mile, which honestly didn't hurt that bad because it was too short to hurt. Like, it was just it was over before it could really start to hurt. It was, like, you're breathing really fast, but didn't hurt that bad. But the five k, which I ran seventeen fifty two, was, like, excruciating pain.

I'd ran the four fifty nine mile, which honestly didn't hurt that bad because it was too short to hurt. Like, it was just it was over before it could really start to hurt. It was, like, you're breathing really fast, but didn't hurt that bad. But the five k, which I ran seventeen fifty two, was, like, excruciating pain.

31:14

Absolutely. Like, the last five laps of that were the most miserable experience, maybe of my life.

Absolutely. Like, the last five laps of that were the most miserable experience, maybe of my life.

31:19

Just like past your lactate threshold awful. And the mental fortitude that runners have and that endurance athletes have to grind through that, I now, like, I no longer think runners are nerds. I think it is

Just like past your lactate threshold awful. And the mental fortitude that runners have and that endurance athletes have to grind through that, I now, like, I no longer think runners are nerds. I think it is

31:30

legit badassery. And especially when it's like a runner that has body weight on them, I think it's unbelievable. Well, the the the the runner

legit badassery. And especially when it's like a runner that has body weight on them, I think it's unbelievable. Well, the the the the runner

31:39

Like, the

Like, the

31:40

the runner has evolved over the years too.

the runner has evolved over the years too.

31:43

Like, now

Like, now

31:45

running's become so popular in the past couple years. It's It's Do you think it's because of people like you? I mean, I think I think that you've created, like, a huge trend of these, like, it's it's now Macho to be a runner. Yeah. I I do think that

running's become so popular in the past couple years. It's It's Do you think it's because of people like you? I mean, I think I think that you've created, like, a huge trend of these, like, it's it's now Macho to be a runner. Yeah. I I do think that

31:59

Like, COVID and the pandemic definitely

Like, COVID and the pandemic definitely

32:01

contributed to a lot of that where gyms were closed down. And this is why a lot of my content actually started growing is

contributed to a lot of that where gyms were closed down. And this is why a lot of my content actually started growing is

32:07

because

because

32:08

I was pumping out running content for, like, a year and a half

I was pumping out running content for, like, a year and a half

32:12

before the pandemic hit.

before the pandemic hit.

32:14

And then pandemic hits, all these gyms close,

And then pandemic hits, all these gyms close,

32:17

People have no word to to work out and train,

People have no word to to work out and train,

32:21

and they need it for their physical health, but also their mental health. So people start running and looking for running content and my content blew up during that time because everyone's looking for how to run, especially,

and they need it for their physical health, but also their mental health. So people start running and looking for running content and my content blew up during that time because everyone's looking for how to run, especially,

32:33

you know, people who are focused on strength now transitioning and evolving towards running.

you know, people who are focused on strength now transitioning and evolving towards running.

32:38

But I I mean, I think

But I I mean, I think

32:41

running has become cooler because there's a different look to running now. Like, you can carry more weight. You can look like a body builder. You can look like a strength athlete. And there's these different parts of

running has become cooler because there's a different look to running now. Like, you can carry more weight. You can look like a body builder. You can look like a strength athlete. And there's these different parts of

32:52

running

running

32:53

that exists, like, the ultra scene has come up, and I didn't know what ultra running was years ago. And you have, like, these Badass, disruptive races. Like, have you guys heard of the speed project?

that exists, like, the ultra scene has come up, and I didn't know what ultra running was years ago. And you have, like, these Badass, disruptive races. Like, have you guys heard of the speed project?

33:04

No. What's that? No. So the speed project is, like, this underground race

No. What's that? No. So the speed project is, like, this underground race

33:08

that happens,

that happens,

33:10

and you start in

and you start in

33:12

LA,

LA,

33:13

and it goes to Las Vegas.

and it goes to Las Vegas.

33:16

There's no spectators. There's no rules. You just get there as fast as possible, and it's a relay race.

There's no spectators. There's no rules. You just get there as fast as possible, and it's a relay race.

33:22

So you have a team of, say, like,

So you have a team of, say, like,

33:25

maybe six people. I think it's, like, three hundred miles,

maybe six people. I think it's, like, three hundred miles,

33:28

and someone has to be running all the time. Shit. But it's, like, super disruptive,

and someone has to be running all the time. Shit. But it's, like, super disruptive,

33:33

really, like, aggressive

really, like, aggressive

33:35

in your face, look and feel. It's bad ass. And then you have racist, like, have you guys heard of the Barclay Marathons?

in your face, look and feel. It's bad ass. And then you have racist, like, have you guys heard of the Barclay Marathons?

33:41

No. What are these? Did you guys you guys need to watch this documentary, like, tonight.

No. What are these? Did you guys you guys need to watch this documentary, like, tonight.

33:46

It's called where dreams go to die.

It's called where dreams go to die.

33:49

I have seen this.

I have seen this.

33:50

And this race happens in Tennessee. It's I think there there's five loops

And this race happens in Tennessee. It's I think there there's five loops

33:58

And

And

33:59

it's run by this guy named LAS,

it's run by this guy named LAS,

34:03

and

and

34:03

you can't have a GPS watch

you can't have a GPS watch

34:06

You don't have,

You don't have,

34:09

like, any sort of sense of where the route is. You're given a map, and the map has points on it. There's no trail

like, any sort of sense of where the route is. You're given a map, and the map has points on it. There's no trail

34:16

And you're given a bib number. So say your bib number is thirteen,

And you're given a bib number. So say your bib number is thirteen,

34:19

on this map, you have to go find all these points

on this map, you have to go find all these points

34:23

before you come back to the checkpoint.

before you come back to the checkpoint.

34:25

And at each point on the map is a book, and you have to pull out the corresponding

And at each point on the map is a book, and you have to pull out the corresponding

34:29

page with your BIP number and bring it back to LAS after each loop, to be able to go out and start again.

page with your BIP number and bring it back to LAS after each loop, to be able to go out and start again.

34:37

And I think there were, like,

And I think there were, like,

34:39

six years where no one finished. No one won. Yeah. It's, like, fifteen runners in thirty eight years. That sounds like a pain in the butt. I I'm not trying to learn how to read maps. I just wanna look at a naked. Like Oh, by the way, like, Running

six years where no one finished. No one won. Yeah. It's, like, fifteen runners in thirty eight years. That sounds like a pain in the butt. I I'm not trying to learn how to read maps. I just wanna look at a naked. Like Oh, by the way, like, Running

34:51

to to Nick's point, running has definitely changed in public perception. Like, I just more and more now, I'm like, I used to think, oh, okay, lifting, like, dead lifting to me. I'm like, oh, it's so primal dead lifting. Like, you gotta pick a car up off of your wife or off of your kid. Like, you gotta get it up off of them in order to save their life. And now I I add running to that, where I'm like, if you can't

to to Nick's point, running has definitely changed in public perception. Like, I just more and more now, I'm like, I used to think, oh, okay, lifting, like, dead lifting to me. I'm like, oh, it's so primal dead lifting. Like, you gotta pick a car up off of your wife or off of your kid. Like, you gotta get it up off of them in order to save their life. And now I I add running to that, where I'm like, if you can't

35:12

go run, like, super fast, to go call for help when someone's in trouble. Like, you that's super prime ultimate. Like, you gotta pick the car up and then you gotta go run two miles to get help from, like, the nearest aid station. We had Scott Galloway on.

go run, like, super fast, to go call for help when someone's in trouble. Like, you that's super prime ultimate. Like, you gotta pick the car up and then you gotta go run two miles to get help from, like, the nearest aid station. We had Scott Galloway on.

35:26

Nick Scott Galloway says, like, Big, his house entrepreneur, whatever. And he, He said something that was was brilliant. He's like a he's like a poet. He's really good with words. And he said,

Nick Scott Galloway says, like, Big, his house entrepreneur, whatever. And he, He said something that was was brilliant. He's like a he's like a poet. He's really good with words. And he said,

35:35

he goes, my fitness regime, I wanna be able to

he goes, my fitness regime, I wanna be able to

35:38

kill and eat most everyone in a room or outrun them.

kill and eat most everyone in a room or outrun them.

35:44

And I was like I like that. That's great. I love that. That sounds very, like, a very practical way to to exercise.

And I was like I like that. That's great. I love that. That sounds very, like, a very practical way to to exercise.

35:51

I enjoy that.

I enjoy that.

35:53

Have you seen Theo Vaughn on Joe Rogen talking about

Have you seen Theo Vaughn on Joe Rogen talking about

35:56

who he would eat in a plain glass. If you if you haven't seen it, it's, like, one of the funniest Ethiopian clips I've ever seen.

who he would eat in a plain glass. If you if you haven't seen it, it's, like, one of the funniest Ethiopian clips I've ever seen.

36:03

Let me, alright. I'll ask one or two more

Let me, alright. I'll ask one or two more

36:06

the so someone asked you guys,

the so someone asked you guys,

36:09

do you guys religiously stick to your programming?

do you guys religiously stick to your programming?

36:12

And do you ever create the programming yourself?

And do you ever create the programming yourself?

36:15

It really depends on for me, like, what I'm training for.

It really depends on for me, like, what I'm training for.

36:19

If I have a very specific goal,

If I have a very specific goal,

36:22

then my training program is specialized.

then my training program is specialized.

36:24

To get to that specific goal.

To get to that specific goal.

36:26

So, like, for my my marathon prep, working with Jeff Cunningham,

So, like, for my my marathon prep, working with Jeff Cunningham,

36:31

like, he would give him my workouts for

like, he would give him my workouts for

36:34

the week, and I would hit those workouts

the week, and I would hit those workouts

36:37

to a tee. I wouldn't miss or skip anything. I mean, there there's been times where

to a tee. I wouldn't miss or skip anything. I mean, there there's been times where

36:42

Jeff has accidentally sent me my workouts with wrong paces.

Jeff has accidentally sent me my workouts with wrong paces.

36:46

And I look at him, like,

And I look at him, like,

36:47

oh, shit. This seems fast. And I go out and hit him. He said, what are you doing? I'm like, you sent this over to me. He's like, oh, that's a typo.

oh, shit. This seems fast. And I go out and hit him. He said, what are you doing? I'm like, you sent this over to me. He's like, oh, that's a typo.

36:54

So, like, if you if you send the program when I'm in a a prep,

So, like, if you if you send the program when I'm in a a prep,

36:59

I'm doing whatever you tell me to do. But outside of that, I have a lot of flexibility.

I'm doing whatever you tell me to do. But outside of that, I have a lot of flexibility.

37:04

Like, today I woke up and I was thinking how did my body feel? How far do I wanna run?

Like, today I woke up and I was thinking how did my body feel? How far do I wanna run?

37:09

I went and ran ran ten miles. Sometimes in the middle of a run, like, two to three miles in, I I decide how far I'm gonna run based off of my feel. That's called auto regulation. So you adjust your training programming

I went and ran ran ten miles. Sometimes in the middle of a run, like, two to three miles in, I I decide how far I'm gonna run based off of my feel. That's called auto regulation. So you adjust your training programming

37:21

based off your recovery and how you're feeling and how well you slept and all those things. So a lot of my training now is flexible, but it's not as rigid because I don't have a specific

based off your recovery and how you're feeling and how well you slept and all those things. So a lot of my training now is flexible, but it's not as rigid because I don't have a specific

37:31

competition goal at the moment.

competition goal at the moment.

37:34

What about you, Tahoe?

What about you, Tahoe?

37:36

I need someone else to write. Programs for me. Otherwise, I don't take them seriously, and I need to pay for them.

I need someone else to write. Programs for me. Otherwise, I don't take them seriously, and I need to pay for them.

37:42

I've found because when I pay for something, I take it way more seriously. So my

I've found because when I pay for something, I take it way more seriously. So my

37:47

my marathon training, I had no program. I was just running with my neighbor,

my marathon training, I had no program. I was just running with my neighbor,

37:52

Brian Maza, who's also,

Brian Maza, who's also,

37:53

I I know Nick knows him also.

I I know Nick knows him also.

37:56

Like a fitness influencer and, personality that was really into hybrid training as well. So I started running with him, had no program. And then

Like a fitness influencer and, personality that was really into hybrid training as well. So I started running with him, had no program. And then

38:04

I got connected on text with Nick. And I was like, Nick, I wanna run a sub three hour marathon. What's a workout I should do. And Nick replied and was like, try doing this. And it was

I got connected on text with Nick. And I was like, Nick, I wanna run a sub three hour marathon. What's a workout I should do. And Nick replied and was like, try doing this. And it was

38:14

I don't think I'd run over, like, sixteen miles at the time, by the way. And Nick replied and said, twenty two mile run. It was six miles easy to warm up, and then it was four rounds of three at six thirty with one at seven ten float. He was like, if you can do that, you'll feel good about being able to run sub three. I had never done I mean, I had not come close to that. But that weekend, I had the same thing as what you said with your trainer, Nick. We're like, I was like, alright. I gotta go do that, I guess. And so I went out and hit that.

I don't think I'd run over, like, sixteen miles at the time, by the way. And Nick replied and said, twenty two mile run. It was six miles easy to warm up, and then it was four rounds of three at six thirty with one at seven ten float. He was like, if you can do that, you'll feel good about being able to run sub three. I had never done I mean, I had not come close to that. But that weekend, I had the same thing as what you said with your trainer, Nick. We're like, I was like, alright. I gotta go do that, I guess. And so I went out and hit that.

38:42

And then I started following Nick's marathon program as a result,

And then I started following Nick's marathon program as a result,

38:46

that got me through it. Wow. I I do the same thing. By the way, I've got a a guy does my programming here in Austin's, his name's Jesse at Central athlete. And it's expensive. I think I pay four hundred dollars a month.

that got me through it. Wow. I I do the same thing. By the way, I've got a a guy does my programming here in Austin's, his name's Jesse at Central athlete. And it's expensive. I think I pay four hundred dollars a month.

38:58

And I only I I do everything that I'm told because I'm paying money for it. And if I won't take it seriously, if I'm doing it, or I wouldn't go my intensity would be lower. I'd be like, dude, I can't do this. I was like, well, Jesse told me I have to do it. Therefore, I will do it.

And I only I I do everything that I'm told because I'm paying money for it. And if I won't take it seriously, if I'm doing it, or I wouldn't go my intensity would be lower. I'd be like, dude, I can't do this. I was like, well, Jesse told me I have to do it. Therefore, I will do it.

39:14

Alright. Last question. You get nutrition coaching too. You understand? Nutrition coaching. Yeah. I use my body tutor.

Alright. Last question. You get nutrition coaching too. You understand? Nutrition coaching. Yeah. I use my body tutor.

39:20

It's basically service. When I was, like, really into it, I would call them for five minutes every single day, and they would be like, alright. What's the plan today? Where like, you you have, like, a quarterly plan. You're like, I wanna lose weight, gain weight. I don't wanna eat this. I do wanna eat this. Whatever. And then it's like, alright. What's what it what's your plan today in order to hit your goals?

It's basically service. When I was, like, really into it, I would call them for five minutes every single day, and they would be like, alright. What's the plan today? Where like, you you have, like, a quarterly plan. You're like, I wanna lose weight, gain weight. I don't wanna eat this. I do wanna eat this. Whatever. And then it's like, alright. What's what it what's your plan today in order to hit your goals?

39:38

And you and they you'd have to, like, show them. And then they review your My Fitness pal every night, and it's like, alright. Your your doing you're doing everything according to plan. So it kinda guilt guilts me into doing it, but it also teaches me. Like,

And you and they you'd have to, like, show them. And then they review your My Fitness pal every night, and it's like, alright. Your your doing you're doing everything according to plan. So it kinda guilt guilts me into doing it, but it also teaches me. Like,

39:51

like, I didn't know that you had to get a gram of protein per body pound or per pound of body weight. Like, I didn't know any of that shit. And so they, like, educated me.

like, I didn't know that you had to get a gram of protein per body pound or per pound of body weight. Like, I didn't know any of that shit. And so they, like, educated me.

40:01

I think aren't track tracking nutrition can be super beneficial for people just getting into health fitness. It just teaches them about serving sizes and

I think aren't track tracking nutrition can be super beneficial for people just getting into health fitness. It just teaches them about serving sizes and

40:10

macronutrients

macronutrients

40:11

and total calories. Well, I started weighing my food after I saw Nick, you did it on some of your videos. You were like and I thought weighing your food was, like, humber some, but, like, I just saw you, like, just have a bowl on top of the scale. And when you were pouring the chicken in there, like, I just need about half a pound and you just pour it in there. I'm like, That was really simple and easy. You just put it right into the bowl and put it in microwave, and it was, like, a very easy thing to track. So I started doing it after I saw your videos, actually. Yeah. I don't track my nutrition right now, but I still weigh my food just for, like, serving size allocation.

and total calories. Well, I started weighing my food after I saw Nick, you did it on some of your videos. You were like and I thought weighing your food was, like, humber some, but, like, I just saw you, like, just have a bowl on top of the scale. And when you were pouring the chicken in there, like, I just need about half a pound and you just pour it in there. I'm like, That was really simple and easy. You just put it right into the bowl and put it in microwave, and it was, like, a very easy thing to track. So I started doing it after I saw your videos, actually. Yeah. I don't track my nutrition right now, but I still weigh my food just for, like, serving size allocation.

40:43

Yeah. And now I know but now I just buy, like, like, if I buy red meat, I buy it by the pound, and I know that a pound of red meat reduces to point seven, and I know what's in point seven of,

Yeah. And now I know but now I just buy, like, like, if I buy red meat, I buy it by the pound, and I know that a pound of red meat reduces to point seven, and I know what's in point seven of,

40:53

you know, ground beef or point seven of chicken. And so, yeah, that's how I do a lot of it now, for weighing. Last question.

you know, ground beef or point seven of chicken. And so, yeah, that's how I do a lot of it now, for weighing. Last question.

41:00

This is from me. I'm actually curious who influences

This is from me. I'm actually curious who influences

41:03

you guys and what sources do you turn to? For, like, like, for example, there's this guy,

you guys and what sources do you turn to? For, like, like, for example, there's this guy,

41:09

What's the guy on,

What's the guy on,

41:10

I think his name's Bio Lane on Instagram. What's his name? Elaine Norton.

I think his name's Bio Lane on Instagram. What's his name? Elaine Norton.

41:16

So, like, I, like he's, like, you know, New York Times did an article where they're, like, now everyone has their own fitness guru who they trust. And so, like, Huberman is, like, a guy for someone. Nick, you're a guy for someone probably, where I'm like, if they say this, I do what they say. Who are your your gurus, your fitness guys that you trust for health and nutrition and what sources do you use?

So, like, I, like he's, like, you know, New York Times did an article where they're, like, now everyone has their own fitness guru who they trust. And so, like, Huberman is, like, a guy for someone. Nick, you're a guy for someone probably, where I'm like, if they say this, I do what they say. Who are your your gurus, your fitness guys that you trust for health and nutrition and what sources do you use?

41:38

Lane Norton is definitely one for me.

Lane Norton is definitely one for me.

41:42

What I like about Lane,

What I like about Lane,

41:44

is, like, if anyone's ever saying something and it seems so ridiculous

is, like, if anyone's ever saying something and it seems so ridiculous

41:48

and

and

41:50

bold

bold

41:51

and new and fresh,

and new and fresh,

41:52

I will literally go over to Lane's platform and wait for him to do a response because he typically does.

I will literally go over to Lane's platform and wait for him to do a response because he typically does.

41:58

I love his carnivore stuff. And, like, the guy who says, like, vegetables are bad for you, like, that's great.

I love his carnivore stuff. And, like, the guy who says, like, vegetables are bad for you, like, that's great.

42:03

Yeah. Lane has, like, a really holistic

Yeah. Lane has, like, a really holistic

42:07

science based approach to

science based approach to

42:09

health nutrition.

health nutrition.

42:10

He also has a really good app called Carbon.

He also has a really good app called Carbon.

42:13

That is great for people who wanna

That is great for people who wanna

42:15

track their nutrition and and reach a fitness school.

track their nutrition and and reach a fitness school.

42:19

Like, fitness wise,

Like, fitness wise,

42:22

I follow Lane,

I follow Lane,

42:23

I listen to some Hebrewman stuff.

I listen to some Hebrewman stuff.

42:26

I'm typically just like, I don't I don't have one person I'm I'm following for fitness and nutrition. I'm kinda just like,

I'm typically just like, I don't I don't have one person I'm I'm following for fitness and nutrition. I'm kinda just like,

42:32

having a pulse and feeling what's out there. And then if I hear about something, I'll go do my own research. So I'll read the actual articles in peer reviewed literature to see what What do you use for that? Have you heard of I've been using perplexity

having a pulse and feeling what's out there. And then if I hear about something, I'll go do my own research. So I'll read the actual articles in peer reviewed literature to see what What do you use for that? Have you heard of I've been using perplexity

42:43

for that. It's been kinda cool for it's like a

for that. It's been kinda cool for it's like a

42:46

chat GPT for studies.

chat GPT for studies.

42:48

Interesting. Perplexity?

Interesting. Perplexity?

42:50

Yeah. I have it bookmarked here. Perplexity, and it's,

Yeah. I have it bookmarked here. Perplexity, and it's,

42:54

they do a bad job of explaining what it is. But it they basically review tons of different studies, so you don't have to read all of them. And the and so you can ask you can ask it a question of, like, is aspartame

they do a bad job of explaining what it is. But it they basically review tons of different studies, so you don't have to read all of them. And the and so you can ask you can ask it a question of, like, is aspartame

43:05

proven to give cancer. And I'll say, like, well, of all these studies, here's what here's what they here's the summary.

proven to give cancer. And I'll say, like, well, of all these studies, here's what here's what they here's the summary.

43:11

I'll check that out. Lane Lane has one called reps.

I'll check that out. Lane Lane has one called reps.

43:14

I also use examine dot com. Same. Love them. X examine dot com is really good. And then I'll just go, like, to pubmed.

I also use examine dot com. Same. Love them. X examine dot com is really good. And then I'll just go, like, to pubmed.

43:21

Pubmed and just, like, read the the articles there.

Pubmed and just, like, read the the articles there.

43:25

From, like, fitness, that's where I'm, like, pulling a lot of my info.

From, like, fitness, that's where I'm, like, pulling a lot of my info.

43:30

Outside of fitness,

Outside of fitness,

43:33

just like audiobooks. Like, whenever I'm running, I'm typically listening to audiobook,

just like audiobooks. Like, whenever I'm running, I'm typically listening to audiobook,

43:37

And That's crazy to me.

And That's crazy to me.

43:39

That's insane to me that you do that. You can't you can't do that?

That's insane to me that you do that. You can't you can't do that?

43:43

Dude, no. Like, a, I go pay attention and b, like, it like, you usually, what I like to do is,

Dude, no. Like, a, I go pay attention and b, like, it like, you usually, what I like to do is,

43:50

I, like, when I go for a run, I know how many I like

I, like, when I go for a run, I know how many I like

43:55

beat per minute songs, you know, songs that are a certain beat per minute, and so my stride will go to that that beat per minute. You know what I mean? Which is typically, like,

beat per minute songs, you know, songs that are a certain beat per minute, and so my stride will go to that that beat per minute. You know what I mean? Which is typically, like,

44:03

like, around eighty be or eighty five beats per minute. I used to do that. When I first started running, I would do that. Be honest in an audiobook.

like, around eighty be or eighty five beats per minute. I used to do that. When I first started running, I would do that. Be honest in an audiobook.

44:10

In, like, ten miles. I forget I'm running for ten miles.

In, like, ten miles. I forget I'm running for ten miles.

44:13

Like, I just I listened to an audio book during the marathon. I did the exact same thing. What? I listen to, the Martian, Andy Weirs, the sci fi. Dude, you guys are so weird. That is so weird to me. Dude, you know what book I I just finished up that, like, I can't recommend enough. It's called Trust by Henry Cloud.

Like, I just I listened to an audio book during the marathon. I did the exact same thing. What? I listen to, the Martian, Andy Weirs, the sci fi. Dude, you guys are so weird. That is so weird to me. Dude, you know what book I I just finished up that, like, I can't recommend enough. It's called Trust by Henry Cloud.

44:31

If you guys haven't read that yet or heard of it,

If you guys haven't read that yet or heard of it,

44:34

It's I mean, maybe it's just hitting me at, like, the right time of my life, but it is a powerful good book. What is it? It's all about, like, how to evaluate

It's I mean, maybe it's just hitting me at, like, the right time of my life, but it is a powerful good book. What is it? It's all about, like, how to evaluate

44:44

relationships

relationships

44:45

and trust,

and trust,

44:46

how to regain or rebuild trust

how to regain or rebuild trust

44:49

when you've been betrayed,

when you've been betrayed,

44:51

what to look for in in in trusting someone. A lot of the times we think that trust is someone who just, like, won't lie, steal or cheat.

what to look for in in in trusting someone. A lot of the times we think that trust is someone who just, like, won't lie, steal or cheat.

44:59

It's like we'll hire people. We'll bring people onto our team who meet those requirements.

It's like we'll hire people. We'll bring people onto our team who meet those requirements.

45:03

They don't lie, steal or cheat. I can trust them. Or can we trust them in the capacity of the role that we're expecting them to perform?

They don't lie, steal or cheat. I can trust them. Or can we trust them in the capacity of the role that we're expecting them to perform?

45:11

Dude, this is serial killer shit that you could listen to a self help book

Dude, this is serial killer shit that you could listen to a self help book

45:15

while you're, like, while you're, like, running a marathon, I think that's so weird.

while you're, like, while you're, like, running a marathon, I think that's so weird.

45:21

Like, I would read this month. But you you went no headphones for the marathon. Right, Nick? Yeah. I I didn't know headphones.

Like, I would read this month. But you you went no headphones for the marathon. Right, Nick? Yeah. I I didn't know headphones.

45:27

That's what ballers do, Sajil. Like, if if you Yeah. That is what ballers do. I grew up going across the road. Point, give you shit. Yeah. If you, like, go to a cross country practice or something and, like, you go run with headphones on, like, the the hardcores will totally mock you. But I do it anyway because I'm like, this is fun for me. I'm doing what I want. I'm not gonna be hard. There's what Nick said at the beginning, by the way, which is, like, When you, if you publicly state, you're gonna hit some sort of, like, goals.

That's what ballers do, Sajil. Like, if if you Yeah. That is what ballers do. I grew up going across the road. Point, give you shit. Yeah. If you, like, go to a cross country practice or something and, like, you go run with headphones on, like, the the hardcores will totally mock you. But I do it anyway because I'm like, this is fun for me. I'm doing what I want. I'm not gonna be hard. There's what Nick said at the beginning, by the way, which is, like, When you, if you publicly state, you're gonna hit some sort of, like, goals.

45:53

The running, like, the the running hard course will definitely

The running, like, the the running hard course will definitely

45:57

taught crap and troll you until you post proof that you actually did it. And then you kind of, like, have earned enough clout. Like, I sort of feel like everyone made fun of me for getting into running. And then I, like, posted some actual verifiable stats. And now you, you know, now I'm, like, a solid amateur people can't really make fun of you anymore. So now you've, like, you've, like, earned the respect of the crew, like, the cool kids in the in the cafeteria. So now, like, they can't come beat you up. That's a real thing that actually happens. Yeah.

taught crap and troll you until you post proof that you actually did it. And then you kind of, like, have earned enough clout. Like, I sort of feel like everyone made fun of me for getting into running. And then I, like, posted some actual verifiable stats. And now you, you know, now I'm, like, a solid amateur people can't really make fun of you anymore. So now you've, like, you've, like, earned the respect of the crew, like, the cool kids in the in the cafeteria. So now, like, they can't come beat you up. That's a real thing that actually happens. Yeah.

46:22

What's your what's your answer to that? What's my answer to, where I go to? Yeah. And who influences you? Who's, like, your your person?

What's your what's your answer to that? What's my answer to, where I go to? Yeah. And who influences you? Who's, like, your your person?

46:31

I mean, I grew up, so my baseball training. I was the first client of this guy named Eric Cressy,

I mean, I grew up, so my baseball training. I was the first client of this guy named Eric Cressy,

46:36

who has now become pretty famous.

who has now become pretty famous.

46:39

He's the performance coach for the Yankee's, but is now, like, the major league baseball strength guy, like trains, maxsters or Justin Verland or all of, like, the who's who of baseball. And that kind of baseball. Guy's the worst person to get fitness advice from. That's, like, the fattest sport he is.

He's the performance coach for the Yankee's, but is now, like, the major league baseball strength guy, like trains, maxsters or Justin Verland or all of, like, the who's who of baseball. And that kind of baseball. Guy's the worst person to get fitness advice from. That's, like, the fattest sport he is.

46:54

No. He was, like, the, he was the first guy to, like, really bring strength and performance training to baseball. So it was that. It was, like, the fat guys or the steroid era guys who were just meatheads. And he brought, like, true performance training to the sport, which now is, like, the real driver of why every guy throws a hundred miles an hour Like, guys are hitting absolute tanks all the time. Like, he was really the pioneer of that. I mean, he's been on, like, Tim Veris's podcast. He's really, really big time and a close friend incredible.

No. He was, like, the, he was the first guy to, like, really bring strength and performance training to baseball. So it was that. It was, like, the fat guys or the steroid era guys who were just meatheads. And he brought, like, true performance training to the sport, which now is, like, the real driver of why every guy throws a hundred miles an hour Like, guys are hitting absolute tanks all the time. Like, he was really the pioneer of that. I mean, he's been on, like, Tim Veris's podcast. He's really, really big time and a close friend incredible.

47:20

And then there's this guy, Ben Bruno, who is, like, a celebrity trainer,

And then there's this guy, Ben Bruno, who is, like, a celebrity trainer,

47:25

pretty big Instagram presence, and he's more of the, like,

pretty big Instagram presence, and he's more of the, like,

47:29

stuff for regular people to actually implement in their life,

stuff for regular people to actually implement in their life,

47:33

training. And,

training. And,

47:34

I I just love that stuff because it's kind of a cool blend of the, like, more extreme things that I like doing with the actionable stuff that people can actually take as advice.

I I just love that stuff because it's kind of a cool blend of the, like, more extreme things that I like doing with the actionable stuff that people can actually take as advice.

47:43

Yeah. Bed Bruno, he's got, like, the, like the everyday rip guy vibe.

Yeah. Bed Bruno, he's got, like, the, like the everyday rip guy vibe.

47:49

He he's super, super strong functionally.

He he's super, super strong functionally.

47:53

And trains, like, insane legit celebrities out of, like, a hundred fifty square foot gym in his garage. Yeah. Here's him with Justin Timberlink. Yeah. Timberlake is, like, one of his one of his good friends, rolls up there and trains with him. He's he's incredible.

And trains, like, insane legit celebrities out of, like, a hundred fifty square foot gym in his garage. Yeah. Here's him with Justin Timberlink. Yeah. Timberlake is, like, one of his one of his good friends, rolls up there and trains with him. He's he's incredible.

48:06

And then on diet stuff, there's this guy.

And then on diet stuff, there's this guy.

48:09

Zach, I think Rushalo is how you pronounce his last name. He's, like, the flexible dieting lifestyle

Zach, I think Rushalo is how you pronounce his last name. He's, like, the flexible dieting lifestyle

48:14

is his Instagram handle, and he just posts like, insane macro recipes, basically,

is his Instagram handle, and he just posts like, insane macro recipes, basically,

48:20

things that are, like, delicious, but don't completely screw up your diet. And I just I nerd out on that kind of stuff. He's he's Austin, Texas based. Yeah. He's Austin based. Yeah.

things that are, like, delicious, but don't completely screw up your diet. And I just I nerd out on that kind of stuff. He's he's Austin, Texas based. Yeah. He's Austin based. Yeah.

48:29

Dude Nick, you you probably know, like, half these guys out of bed. I know I know Zach. I know Zach personally.

Dude Nick, you you probably know, like, half these guys out of bed. I know I know Zach. I know Zach personally.

48:35

Know who else is really good

Know who else is really good

48:37

for, like, general

for, like, general

48:38

health information, health and fitness information for people just getting started is Jordan Siet.

health information, health and fitness information for people just getting started is Jordan Siet.

48:43

Jordan. Yeah. Jordan Siette. So Jordan was an intern at Eric Crestsey's gym. So he Jordan is my year in high school. He went to Lincoln Sudbury High School, which was like our rival high school. And he was an intern at Cressi's gym when I was training there. So I've known J Jordan since we were, like, we were kids. Wow. Yeah. He's he's he's got good stuff. By the way, I used Gary V's trainer. Oh, yeah. Yeah. Yeah. I saw that. I just went to this guy, the flexible dieting lifestyle, and I'm I'm, like, typing all the sentence you guys are talking. And I'll do a little flex. I go to follow this guy, and it says follow back. Oh, yeah.

Jordan. Yeah. Jordan Siette. So Jordan was an intern at Eric Crestsey's gym. So he Jordan is my year in high school. He went to Lincoln Sudbury High School, which was like our rival high school. And he was an intern at Cressi's gym when I was training there. So I've known J Jordan since we were, like, we were kids. Wow. Yeah. He's he's he's got good stuff. By the way, I used Gary V's trainer. Oh, yeah. Yeah. Yeah. I saw that. I just went to this guy, the flexible dieting lifestyle, and I'm I'm, like, typing all the sentence you guys are talking. And I'll do a little flex. I go to follow this guy, and it says follow back. Oh, yeah.

49:18

That's awesome. Zach is awesome. The protein ice cream recipes are, like, the best thing in the world. Yeah. He this is a great Instagram. This guy kills it. Do you have a do you have a creamy at home, ninja cream? I do. It's the best. One of our best purchases, my wife and I, like, every Saturday.

That's awesome. Zach is awesome. The protein ice cream recipes are, like, the best thing in the world. Yeah. He this is a great Instagram. This guy kills it. Do you have a do you have a creamy at home, ninja cream? I do. It's the best. One of our best purchases, my wife and I, like, every Saturday.

49:34

The ninja creamy, you can make, like, protein ice cream with it.

The ninja creamy, you can make, like, protein ice cream with it.

49:39

They were they they got popular based off of TikTok, early on, and they, like, were sold out for months.

They were they they got popular based off of TikTok, early on, and they, like, were sold out for months.

49:45

And then they finally came back on the market and we purchased one. Well, I used to do that. So what I do with your so, VPN, So I like to do,

And then they finally came back on the market and we purchased one. Well, I used to do that. So what I do with your so, VPN, So I like to do,

49:53

a scent protein with just water, and then I use VPN to, like, eat. And so, like, for example, I'll mix it with some type of liquid and I'll microwave VPN. And it's almost like I'm eating, like,

a scent protein with just water, and then I use VPN to, like, eat. And so, like, for example, I'll mix it with some type of liquid and I'll microwave VPN. And it's almost like I'm eating, like,

50:05

I don't I don't know. I mean, it's like a dessert because you gave me the key lime pie one, and then you gave me a birthday cake one. And I think the birthday cake one is discontinued.

I don't I don't know. I mean, it's like a dessert because you gave me the key lime pie one, and then you gave me a birthday cake one. And I think the birthday cake one is discontinued.

50:13

And I would just we would microwave it and just eat it. And it was, like, a souffle or something. Now I guess I'll use VPN for this creaminess. Sam,

And I would just we would microwave it and just eat it. And it was, like, a souffle or something. Now I guess I'll use VPN for this creaminess. Sam,

50:21

I will change your life right now. Two cups of whole milk, like fair life whole milk, a scoop of VPN vanilla,

I will change your life right now. Two cups of whole milk, like fair life whole milk, a scoop of VPN vanilla,

50:28

maybe like two tiny little packets of stevia,

maybe like two tiny little packets of stevia,

50:31

and some,

and some,

50:33

sugar free vanilla pudding mix,

sugar free vanilla pudding mix,

50:36

freeze it overnight,

freeze it overnight,

50:37

put it into the ninja creamy, And it is literally identical

put it into the ninja creamy, And it is literally identical

50:41

to, like, a vanilla McDonald's Mcflurry. Really? It comes out insane. And then you can put a couple, like, Oreo thins in there and get, like, a legit

to, like, a vanilla McDonald's Mcflurry. Really? It comes out insane. And then you can put a couple, like, Oreo thins in there and get, like, a legit

50:49

Mcdonald's Mcflurry that has, like, forty grams of protein and is great for you. Shoot. This is awesome. I'm, like, literally writing all this down and I'm I just add the creamy to my cart. It will change your life. I'm not joking. It is it is pretty wild. I I did it my first time, and, like, I only mixed it once and it came out. I was like, what's this? Yeah. You gotta go twice. Did it twice? Completely different thing. Say after, like, one more mix.

Mcdonald's Mcflurry that has, like, forty grams of protein and is great for you. Shoot. This is awesome. I'm, like, literally writing all this down and I'm I just add the creamy to my cart. It will change your life. I'm not joking. It is it is pretty wild. I I did it my first time, and, like, I only mixed it once and it came out. I was like, what's this? Yeah. You gotta go twice. Did it twice? Completely different thing. Say after, like, one more mix.

51:11

Light ice cream setting once, open it up. Pour, like, a tiny, like, a tablespoon of whole milk in, and then blend it on white ice cream again, and it makes the perfect consistency. Alright. I literally just bought it off Amazon, the creamy. And now, I only have It's the best. I gotta get a VPN vanilla now because I only did chocolate birthday cake and key lime pie.

Light ice cream setting once, open it up. Pour, like, a tiny, like, a tablespoon of whole milk in, and then blend it on white ice cream again, and it makes the perfect consistency. Alright. I literally just bought it off Amazon, the creamy. And now, I only have It's the best. I gotta get a VPN vanilla now because I only did chocolate birthday cake and key lime pie.

51:32

Wanna hear about this two thirty nine, though. I'm gonna nerd out on this. Yeah. So, Nick, you're trying to rent two thirty nine now for the marathon. Right? No. I just did. So You just did. At CIM, which is the California International marathon, that was December third.

Wanna hear about this two thirty nine, though. I'm gonna nerd out on this. Yeah. So, Nick, you're trying to rent two thirty nine now for the marathon. Right? No. I just did. So You just did. At CIM, which is the California International marathon, that was December third.

51:46

I ran a two thirty nine twenty. And when I went into that prep, I was shooting for a sub two forty five.

I ran a two thirty nine twenty. And when I went into that prep, I was shooting for a sub two forty five.

51:53

And and sub two forty five is about a six fifteen minute per mile pace.

And and sub two forty five is about a six fifteen minute per mile pace.

51:58

I ended up doing six zero five minute per mile pace for all twenty six point two of those miles.

I ended up doing six zero five minute per mile pace for all twenty six point two of those miles.

52:04

Can you just walk through your progression on the marathon stuff? Because I feel like I've seen a video. So, I mean, I only

Can you just walk through your progression on the marathon stuff? Because I feel like I've seen a video. So, I mean, I only

52:10

started running in March, and someone mentioned your name as soon as I started getting into running as, like, the person that was

started running in March, and someone mentioned your name as soon as I started getting into running as, like, the person that was

52:18

pioneering this whole idea of, like, hybrid athlete, whatever. It's kind of become, like, an invoke thing now, but basically a guy that can be both jacked and fit in cardio things.

pioneering this whole idea of, like, hybrid athlete, whatever. It's kind of become, like, an invoke thing now, but basically a guy that can be both jacked and fit in cardio things.

52:26

Not cross fit, like, actual, you know, strength related stuff and then and then running.

Not cross fit, like, actual, you know, strength related stuff and then and then running.

52:31

And I remember seeing a video of you

And I remember seeing a video of you

52:34

like a four hour marathon, maybe.

like a four hour marathon, maybe.

52:37

And your progression from that to running maybe sub three for the first time, Can you just walk through, like, what your progression has been from start to finish on the different marathons you've done? Yeah. Well, first off, when when you and I first started talking. And you said you wanted to do a a sub three for your first marathon. I thought he was crazy when he said that. Dude, so did I. I was like, man, that's that's I think I even told you, like, that's a bold move.

And your progression from that to running maybe sub three for the first time, Can you just walk through, like, what your progression has been from start to finish on the different marathons you've done? Yeah. Well, first off, when when you and I first started talking. And you said you wanted to do a a sub three for your first marathon. I thought he was crazy when he said that. Dude, so did I. I was like, man, that's that's I think I even told you, like, that's a bold move.

52:58

But you did it. So congratulations

But you did it. So congratulations

53:01

on that.

on that.

53:04

But, yeah, my my my marathon

But, yeah, my my my marathon

53:06

progression. So my first marathon was in two thousand eighteen.

progression. So my first marathon was in two thousand eighteen.

53:09

It was about a year after I got out of the military. And what's funny is the day I got out of the military, I said I would never run a day in my life again.

It was about a year after I got out of the military. And what's funny is the day I got out of the military, I said I would never run a day in my life again.

53:17

And about a year later, was wearing my first marathon, and here we are, like, thousands of miles later,

And about a year later, was wearing my first marathon, and here we are, like, thousands of miles later,

53:23

But two thousand eighteen, Austin marathon, I ran a three fifty seven,

But two thousand eighteen, Austin marathon, I ran a three fifty seven,

53:28

which was just an absolute dumpster fire. But you weighed, like, two twenty five. Right? It was, like, two twenty five. I didn't have a a training program. I was a body builder, like,

which was just an absolute dumpster fire. But you weighed, like, two twenty five. Right? It was, like, two twenty five. I didn't have a a training program. I was a body builder, like,

53:38

I was just I just wanted to be as big and yoked as possible.

I was just I just wanted to be as big and yoked as possible.

53:43

Rain this marathon,

Rain this marathon,

53:45

After mile sixteen, I hit the wall. It was just all downhill from there.

After mile sixteen, I hit the wall. It was just all downhill from there.

53:50

A year later, I signed up for the Austin marathon again, same training program, which was lack thereof,

A year later, I signed up for the Austin marathon again, same training program, which was lack thereof,

53:56

and I ran a four hour fifteen minute marathon. So I'd I'd ran eighteen minutes slower than the previous year.

and I ran a four hour fifteen minute marathon. So I'd I'd ran eighteen minutes slower than the previous year.

54:03

And then after that, I signed up for my first Ironman,

And then after that, I signed up for my first Ironman,

54:05

trained for an Ironman.

trained for an Ironman.

54:07

Did Ironman,

Did Ironman,

54:08

Florida actually started to learn what it takes to build endurance?

Florida actually started to learn what it takes to build endurance?

54:13

And get better at endurance events and racing. You broke twelve hours in that one? Yeah. I did. My Iron Ironman, Florida, in eleven twenty eight.

And get better at endurance events and racing. You broke twelve hours in that one? Yeah. I did. My Iron Ironman, Florida, in eleven twenty eight.

54:22

But I ran the marathon in four hours and four minutes. So the reason that was so kind of significant

But I ran the marathon in four hours and four minutes. So the reason that was so kind of significant

54:24

was

was

54:30

I looked back at my previous two marathons. I was like, man, after I just

I looked back at my previous two marathons. I was like, man, after I just

54:34

swam

swam

54:35

and biked,

and biked,

54:37

and then ran,

and then ran,

54:38

I was able to run a pretty decent marathon.

I was able to run a pretty decent marathon.

54:41

So I told myself I wanna run sub three, and that was the goal.

So I told myself I wanna run sub three, and that was the goal.

54:45

And I I I posted this online. I said, I'm doing a sub three hour marathon.

And I I I posted this online. I said, I'm doing a sub three hour marathon.

54:49

And

And

54:50

the internet

the internet

54:51

trolls and activity just blew up. I mean, there are forums on let's run. There are forums on on on Reddit.

trolls and activity just blew up. I mean, there are forums on let's run. There are forums on on on Reddit.

54:58

Everyone was like, this guy will not run a sub three hour marathon.

Everyone was like, this guy will not run a sub three hour marathon.

55:01

So then I signed up for the Austin marathon again.

So then I signed up for the Austin marathon again.

55:05

I I followed a training program. It was a better prep.

I I followed a training program. It was a better prep.

55:08

But even in my head, I was like, I'm not in sub three shape.

But even in my head, I was like, I'm not in sub three shape.

55:12

But at the starting line, I told myself, you can mentally

But at the starting line, I told myself, you can mentally

55:16

outweigh anything.

outweigh anything.

55:17

I'll say if I just, like, I can mentally overcome the physical weakness that I have to run the sub three hour marathon.

I'll say if I just, like, I can mentally overcome the physical weakness that I have to run the sub three hour marathon.

55:24

And what's sub three? Is sub three six fifty per mile? I think six fifty one is, like, two fifty nine fifty nine. Like, if you sneak in under one second. And the only reason I know that is because of exactly what Nick said about mine that everyone was like, dude, there's no way. So I knew in my mind, like, I just have to keep this under six fifty one, my watch base, and I'm gonna be fine. See, I like banking time. So I always, like, I like saving time. So at the end, if I needed, I I have it. Which is the opposite of what? Like, real runners tell you to do. I did the same thing, by the way. Like, I went out way too fast and then was just, like, hanging on for dear life doing the math in my head of, like, Okay. If I run, like, a ten minute mile here, I'm still gonna make it. I'm still Because there's, like, they call it the wall. The wall is basically, I think like, when you burn eighteen hundred or twenty two hundred calories or something like that and you start going into what's it called? Where you, like, start using muscle as energy, I believe? Or,

And what's sub three? Is sub three six fifty per mile? I think six fifty one is, like, two fifty nine fifty nine. Like, if you sneak in under one second. And the only reason I know that is because of exactly what Nick said about mine that everyone was like, dude, there's no way. So I knew in my mind, like, I just have to keep this under six fifty one, my watch base, and I'm gonna be fine. See, I like banking time. So I always, like, I like saving time. So at the end, if I needed, I I have it. Which is the opposite of what? Like, real runners tell you to do. I did the same thing, by the way. Like, I went out way too fast and then was just, like, hanging on for dear life doing the math in my head of, like, Okay. If I run, like, a ten minute mile here, I'm still gonna make it. I'm still Because there's, like, they call it the wall. The wall is basically, I think like, when you burn eighteen hundred or twenty two hundred calories or something like that and you start going into what's it called? Where you, like, start using muscle as energy, I believe? Or,

56:16

Yeah. Yeah. Yeah. And and that's when that wall is where you're, like, I can't go any further. Usually, that's in, like, mile twenty. Right?

Yeah. Yeah. Yeah. And and that's when that wall is where you're, like, I can't go any further. Usually, that's in, like, mile twenty. Right?

56:22

Yeah. Ranges, yeah, based off the individual of, like, your conditioning, your experience,

Yeah. Ranges, yeah, based off the individual of, like, your conditioning, your experience,

56:28

glycogen stores, how how fast you burn through your body's energy. So I went out that Austin marathon with a goal of running

glycogen stores, how how fast you burn through your body's energy. So I went out that Austin marathon with a goal of running

56:34

sub three.

sub three.

56:36

I went out

I went out

56:37

way too fast.

way too fast.

56:39

And within the first six miles, I knew I wasn't gonna do sub three. Like, I in the first six miles I was done for, and the Austin marathon is not flat. It's it's hills. It's

And within the first six miles, I knew I wasn't gonna do sub three. Like, I in the first six miles I was done for, and the Austin marathon is not flat. It's it's hills. It's

56:48

it's, like, a horrible PR course. No one PRs that I know of. At the Austin marathon.

it's, like, a horrible PR course. No one PRs that I know of. At the Austin marathon.

56:54

So then the remainder of that race, I'll just hold it on, ended up running three twenty four to twenty four minutes.

So then the remainder of that race, I'll just hold it on, ended up running three twenty four to twenty four minutes.

57:00

Over sub three, everyone on the internet that doubted me loved it.

Over sub three, everyone on the internet that doubted me loved it.

57:05

And I went into another training block immediately after that race was done.

And I went into another training block immediately after that race was done.

57:10

I actually did a real prep this time. Had a really solid coach, Jeff Cunningham, and

I actually did a real prep this time. Had a really solid coach, Jeff Cunningham, and

57:15

I ended up running

I ended up running

57:17

a marathon a year later in two hours, fifty six minutes, twenty seven seconds.

a marathon a year later in two hours, fifty six minutes, twenty seven seconds.

57:22

So it was the first time I went sub to three.

So it was the first time I went sub to three.

57:24

Then a year later, I did the Buffalo New York marathon

Then a year later, I did the Buffalo New York marathon

57:28

in two forty eight.

in two forty eight.

57:30

And then

And then

57:32

Just recently, December third two thousand twenty three, are in a two thirty nine twenty.

Just recently, December third two thousand twenty three, are in a two thirty nine twenty.

57:38

Which is a six zero five Gosh. Half mile pace. What weight were you?

Which is a six zero five Gosh. Half mile pace. What weight were you?

57:43

I was a hundred and ninety five pounds. Oh my god.

I was a hundred and ninety five pounds. Oh my god.

57:46

That's ridiculous at one ninety five. And we use ridiculous at any at any body weight, but it's insane at one ninety five. Were you still squatting and benching while you're I mean, were you still strong?

That's ridiculous at one ninety five. And we use ridiculous at any at any body weight, but it's insane at one ninety five. Were you still squatting and benching while you're I mean, were you still strong?

57:56

I'd I'd I took a lot of time off strength training during that prep.

I'd I'd I took a lot of time off strength training during that prep.

58:01

So for, like, thirteen weeks,

So for, like, thirteen weeks,

58:03

leading up to that race. I was still lifting

leading up to that race. I was still lifting

58:06

here and there,

here and there,

58:08

but I wasn't lifting legs heavy.

but I wasn't lifting legs heavy.

58:10

Wasn't lifting even upper body really heavy. I was just getting some movement in just to maintain and feel good.

Wasn't lifting even upper body really heavy. I was just getting some movement in just to maintain and feel good.

58:16

But the priority was

But the priority was

58:18

was running. Because what a lot of runners don't realize is, like

was running. Because what a lot of runners don't realize is, like

58:22

so two thirty nine, that's that's impressive. That's very impressive. But it's more impressive that you're doing it at your body weight. That is that is that is, like, out of this world. I, I got dinner one time recently with, this guy named Josh Kur because I know who Josh Cur is. Unless you're a running nerd, you don't know who he is, but he won the world he won the world championships recently in the fifteen hundred meter. He's like a three forty five miler. So one of the fastest milers ever, whatever, but he's pretty big for a miler. For a normal human being, you'd think he's skinny, but for a miler, he's big. And I started talking to him. And I was like, you're pretty big. How'd you do this? He goes, man, he's from,

so two thirty nine, that's that's impressive. That's very impressive. But it's more impressive that you're doing it at your body weight. That is that is that is, like, out of this world. I, I got dinner one time recently with, this guy named Josh Kur because I know who Josh Cur is. Unless you're a running nerd, you don't know who he is, but he won the world he won the world championships recently in the fifteen hundred meter. He's like a three forty five miler. So one of the fastest milers ever, whatever, but he's pretty big for a miler. For a normal human being, you'd think he's skinny, but for a miler, he's big. And I started talking to him. And I was like, you're pretty big. How'd you do this? He goes, man, he's from,

58:56

Scotland, I think. He goes, when I I came to America, when I was seventeen, to go to college. And I was training for the mile, and I but I wasn't used to having fast food and, like, having restaurants open twenty four hours a day. And so I got fat, like my first semester there. And I weighed two hundred pounds, and I broke the mile when I was seventeen or eighteen that year. When I weighed two hundred pounds, he goes, I think I own the world record for the fattest support mile.

Scotland, I think. He goes, when I I came to America, when I was seventeen, to go to college. And I was training for the mile, and I but I wasn't used to having fast food and, like, having restaurants open twenty four hours a day. And so I got fat, like my first semester there. And I weighed two hundred pounds, and I broke the mile when I was seventeen or eighteen that year. When I weighed two hundred pounds, he goes, I think I own the world record for the fattest support mile.

59:20

And, like, two hundred pounds for, like, just a guy who's six foot, that's not huge, but to be able to run that time or the time even that, you're running or even Tahoe, you're pretty big too. For running those times with that weight, that's just, like, inconceivable,

And, like, two hundred pounds for, like, just a guy who's six foot, that's not huge, but to be able to run that time or the time even that, you're running or even Tahoe, you're pretty big too. For running those times with that weight, that's just, like, inconceivable,

59:33

not only because it's hard, but what's the most impressive part

not only because it's hard, but what's the most impressive part

59:37

here.

here.

59:42

Yeah. I mean, when I first started running, I I had a lot of injuries

Yeah. I mean, when I first started running, I I had a lot of injuries

59:46

just because my my body mechanics weren't super

just because my my body mechanics weren't super

59:51

efficient.

efficient.

59:52

So I've had

So I've had

59:54

knee injuries, quads, ankles, shins, calves, like,

knee injuries, quads, ankles, shins, calves, like,

01:00:01

Everything.

Everything.

01:00:02

But now as I've I've run

But now as I've I've run

01:00:05

longer with more miles,

longer with more miles,

01:00:07

my body has become pretty efficient at form and function, and I rarely get injured anymore unless I do, like, an ultra marathon.

my body has become pretty efficient at form and function, and I rarely get injured anymore unless I do, like, an ultra marathon.

01:00:15

I had two,

I had two,

01:00:18

you know, from my training, I just had two, like, random life lesson type things from the running that I'm curious, Nick, if you've experienced these. One was before my marathon, I was trying to figure out, like, how to

you know, from my training, I just had two, like, random life lesson type things from the running that I'm curious, Nick, if you've experienced these. One was before my marathon, I was trying to figure out, like, how to

01:00:30

just, like, mentally take on,

just, like, mentally take on,

01:00:33

the goal of running sub three for it. And how to think about, like, if I'm six miles into the race and I realize I'm not gonna hit it, how to make sure I still finish the race and don't just, like, mentally completely lose it. And this marathoner told me that

the goal of running sub three for it. And how to think about, like, if I'm six miles into the race and I realize I'm not gonna hit it, how to make sure I still finish the race and don't just, like, mentally completely lose it. And this marathoner told me that

01:00:46

for every single race or anything that you're going after, you wanna have basically three goals was, like, you have your a goal, which is the main thing you're trying to hit. And then you have a b goal, which is, like, just slightly worse. And then you have a seagull, which is just, like, finish the damn race.

for every single race or anything that you're going after, you wanna have basically three goals was, like, you have your a goal, which is the main thing you're trying to hit. And then you have a b goal, which is, like, just slightly worse. And then you have a seagull, which is just, like, finish the damn race.

01:01:01

And you can always like, you lock in on your a goal from the start, but if you start falling off that and realize you're not gonna hit it, you need something to fall back on that keeps you motivated when you're in it. And so you have your beagle. And then the seagull is just get to the finish line. And I have taken that and, like, run with it in every area of life now. Like, no matter what it is, if you have a fitness goal, like a daily fitness goal. You wanna, you know, run every day and work out every day.

And you can always like, you lock in on your a goal from the start, but if you start falling off that and realize you're not gonna hit it, you need something to fall back on that keeps you motivated when you're in it. And so you have your beagle. And then the seagull is just get to the finish line. And I have taken that and, like, run with it in every area of life now. Like, no matter what it is, if you have a fitness goal, like a daily fitness goal. You wanna, you know, run every day and work out every day.

01:01:24

It's good to have that a goal, but the reality is that, like, shit hits the fan sometimes. Like, your kid is up all night or, you know, like, you have a problem at home or something at work pops up. And so having that idea of, like, what is the beagle maybe it's a slightly lower version. And then the seagull is like, I'm just gonna go for a walk and get fifteen minutes of movement in. That has helped me so much in terms of just, like, navigating the vagaries of life that inevitably hit when you know you're not gonna have your perfect day every single day.

It's good to have that a goal, but the reality is that, like, shit hits the fan sometimes. Like, your kid is up all night or, you know, like, you have a problem at home or something at work pops up. And so having that idea of, like, what is the beagle maybe it's a slightly lower version. And then the seagull is like, I'm just gonna go for a walk and get fifteen minutes of movement in. That has helped me so much in terms of just, like, navigating the vagaries of life that inevitably hit when you know you're not gonna have your perfect day every single day.

01:01:50

Yeah. And it's, like, the mindset of

Yeah. And it's, like, the mindset of

01:01:53

like, all or nothing. So you see so many people

like, all or nothing. So you see so many people

01:01:56

at every marathon, every race. It's very applicable to anything else in life, but,

at every marathon, every race. It's very applicable to anything else in life, but,

01:02:01

like, you see these elite runners go out, and as soon as they fall off of pace,

like, you see these elite runners go out, and as soon as they fall off of pace,

01:02:06

they drop out.

they drop out.

01:02:07

They just fall to the side, And I was actually talking to Ken Ride a few weeks ago when he was on,

They just fall to the side, And I was actually talking to Ken Ride a few weeks ago when he was on,

01:02:14

my podcast,

my podcast,

01:02:15

and now he lives right down the road from me here in in Nashville.

and now he lives right down the road from me here in in Nashville.

01:02:18

But

But

01:02:19

he was telling me when he did

he was telling me when he did

01:02:22

Kona

Kona

01:02:22

Ironman years and years and years ago,

Ironman years and years and years ago,

01:02:25

During the race, he realized he wasn't gonna hit the time he wanted, so he just dropped down to the race.

During the race, he realized he wasn't gonna hit the time he wanted, so he just dropped down to the race.

01:02:30

And he and him and his family traveled to Hawaii for this race there's a lot of time, effort, energy money going into it. He dropped down to the race,

And he and him and his family traveled to Hawaii for this race there's a lot of time, effort, energy money going into it. He dropped down to the race,

01:02:39

and he said it was, like, his greatest regret ever.

and he said it was, like, his greatest regret ever.

01:02:42

So he he forced himself to go back the next year for for redemption just to prove to himself that he could do it.

So he he forced himself to go back the next year for for redemption just to prove to himself that he could do it.

01:02:49

But I think,

But I think,

01:02:51

the feelings, the emotions, and just everything that's created when you quit something and drop out because you weren't on pace for that angle,

the feelings, the emotions, and just everything that's created when you quit something and drop out because you weren't on pace for that angle,

01:02:59

I mean, that's, like, self destruction.

I mean, that's, like, self destruction.

01:03:01

That hurts so much more than not actually finishing the race. No. The other thing that's funny to me about all runners that I feel like they've gone through. You said it, like, with your first marathon or when you left the military, you were like, I'm never gonna run again. I'm done with this. It's like, it's like women after they have,

That hurts so much more than not actually finishing the race. No. The other thing that's funny to me about all runners that I feel like they've gone through. You said it, like, with your first marathon or when you left the military, you were like, I'm never gonna run again. I'm done with this. It's like, it's like women after they have,

01:03:17

after they have babies, there's, like, that chemical that gets released that makes them forget how much it hurts going through childbirth I think the same thing happens with running. It just is, like, a little more delayed. Like, when I finished my marathon, I was like, fuck this. I'm never running another marathon, but, like, that was the most painful thing. Ever experienced. Like, the last six miles, I wouldn't wish that on my worst damn enemy in the world. And then, like, two weeks later, I'm, like, like, which one should I sign up for next year. Like, I gotta go two forty nine. I gotta do this. Yeah. I mean, I it's I'm the same way with Ultra. Like, I finished an Ultra amount for two weeks. I can't walk. My, like, Tony else are falling off.

after they have babies, there's, like, that chemical that gets released that makes them forget how much it hurts going through childbirth I think the same thing happens with running. It just is, like, a little more delayed. Like, when I finished my marathon, I was like, fuck this. I'm never running another marathon, but, like, that was the most painful thing. Ever experienced. Like, the last six miles, I wouldn't wish that on my worst damn enemy in the world. And then, like, two weeks later, I'm, like, like, which one should I sign up for next year. Like, I gotta go two forty nine. I gotta do this. Yeah. I mean, I it's I'm the same way with Ultra. Like, I finished an Ultra amount for two weeks. I can't walk. My, like, Tony else are falling off.

01:03:51

And I talked to my wife. I'm like, this is this was stupid. Why did I do this? Like, I'm useless. I can't help out at home.

And I talked to my wife. I'm like, this is this was stupid. Why did I do this? Like, I'm useless. I can't help out at home.

01:03:57

And I find myself signing up for another Ultra shortly after

And I find myself signing up for another Ultra shortly after

01:04:00

Did your Ultra documentary was so good. I I remember I, like, had I subscribed for, like, the premier. So I was, like, sitting at my TV waiting

Did your Ultra documentary was so good. I I remember I, like, had I subscribed for, like, the premier. So I was, like, sitting at my TV waiting

01:04:08

for to come out. It was an hour long about Leadville, I think. Right? Yeah. It was so good. I remember I was, like, one of the first ones. I was, like, alright. It's coming up at this time, Sarah. Let's sit down and watch it. And what's crazy about you is, like, there's this whole thing where

for to come out. It was an hour long about Leadville, I think. Right? Yeah. It was so good. I remember I was, like, one of the first ones. I was, like, alright. It's coming up at this time, Sarah. Let's sit down and watch it. And what's crazy about you is, like, there's this whole thing where

01:04:23

these people who wanna talk in cliches are, like, every media or every com should be a media company, yada yada yada. And the thing is they mostly suck at it. You're actually one of the few guys that has like, your supplements,

these people who wanna talk in cliches are, like, every media or every com should be a media company, yada yada yada. And the thing is they mostly suck at it. You're actually one of the few guys that has like, your supplements,

01:04:35

they meet. I don't know what the grade is, but, you know, I know, I've talked to you, and I've talked to other people about it, and your competitors will be like, yeah, VPN, they they meet this particular grade. They are of high quality.

they meet. I don't know what the grade is, but, you know, I know, I've talked to you, and I've talked to other people about it, and your competitors will be like, yeah, VPN, they they meet this particular grade. They are of high quality.

01:04:45

But you also you'd nail that, the supplement thing, but then you also are nailing the media thing, and no one else or very few other people are doing that where they're you're actually really nailing it. It's almost you could argue that your media is even better than the supplements because supplements, like, don't know how the industry works, but it seems like, yeah, they're, like, these five are great, but your media is awesome. I appreciate that. You had, like, it looked like you had three or four guys following you around the whole time. Your wife is there. I feel like I know her because of of the videos. And then she was following you on Instagram or in talking about your splits, And these guys have these beautiful cameras. It was just like it it was a great documentary. How many views did that have?

But you also you'd nail that, the supplement thing, but then you also are nailing the media thing, and no one else or very few other people are doing that where they're you're actually really nailing it. It's almost you could argue that your media is even better than the supplements because supplements, like, don't know how the industry works, but it seems like, yeah, they're, like, these five are great, but your media is awesome. I appreciate that. You had, like, it looked like you had three or four guys following you around the whole time. Your wife is there. I feel like I know her because of of the videos. And then she was following you on Instagram or in talking about your splits, And these guys have these beautiful cameras. It was just like it it was a great documentary. How many views did that have?

01:05:24

The Leadville doc now has an

The Leadville doc now has an

01:05:26

born and a half million?

born and a half million?

01:05:28

It was so good, man. It was so good. Are you did you come up with that story line, or did you just hire good a good team?

It was so good, man. It was so good. Are you did you come up with that story line, or did you just hire good a good team?

01:05:36

That's my creative director Jordan in house here. Where's he from?

That's my creative director Jordan in house here. Where's he from?

01:05:40

Jordan is from Ohio, geographically,

Jordan is from Ohio, geographically,

01:05:44

But he was just when I met him, he was employee number four at VPN,

But he was just when I met him, he was employee number four at VPN,

01:05:49

and he was filming for another YouTuber

and he was filming for another YouTuber

01:05:52

when I met him

when I met him

01:05:53

as a freelancer,

as a freelancer,

01:05:55

and I was looking for a videographer at the time because this was two thousand nineteen.

and I was looking for a videographer at the time because this was two thousand nineteen.

01:06:00

At the time, I was still filming and editing all my own videos. That's crazy. That's a shit ton of work. I mean, all I did. All literally, all I did was work.

At the time, I was still filming and editing all my own videos. That's crazy. That's a shit ton of work. I mean, all I did. All literally, all I did was work.

01:06:10

And

And

01:06:10

two thousand nineteen, it was the the first time I was able to bring someone on on, but I was looking

two thousand nineteen, it was the the first time I was able to bring someone on on, but I was looking

01:06:16

for, like, over a year for the right person. I would fly people down. They would stay with me at a meet them. We'd film something.

for, like, over a year for the right person. I would fly people down. They would stay with me at a meet them. We'd film something.

01:06:22

It just didn't feel right, so I didn't pursue it. Met Jordan,

It just didn't feel right, so I didn't pursue it. Met Jordan,

01:06:27

felt right. He moved down,

felt right. He moved down,

01:06:29

creative director.

creative director.

01:06:31

He led my content for a while, then he went and led VPN's content for a while. And now he's back work on it directly on my content again.

He led my content for a while, then he went and led VPN's content for a while. And now he's back work on it directly on my content again.

01:06:39

But he came up with the storyline, the the whole production, the

But he came up with the storyline, the the whole production, the

01:06:44

scouting,

scouting,

01:06:46

the editing process. Obviously, we had a lot of guys on the team supporting that editing and and filming and and production, but Jordan led that that project

the editing process. Obviously, we had a lot of guys on the team supporting that editing and and filming and and production, but Jordan led that that project

01:06:54

We just launched

We just launched

01:06:56

the last man standing Ultra that he

the last man standing Ultra that he

01:06:59

led and created with Ian Rodriguez here on my team. And we posted the CIM race video

led and created with Ian Rodriguez here on my team. And we posted the CIM race video

01:07:05

Monday.

Monday.

01:07:07

But, yeah, Jordan is a super talented

But, yeah, Jordan is a super talented

01:07:09

creative. What's your much are you spending per year on a team for content and are you able to are you tracking the ROI, or is this just like a thing where you're like, I'm I'm pretty sure it's working?

creative. What's your much are you spending per year on a team for content and are you able to are you tracking the ROI, or is this just like a thing where you're like, I'm I'm pretty sure it's working?

01:07:19

It's a I'm pretty sure it's working.

It's a I'm pretty sure it's working.

01:07:22

I mean, our our media team is

I mean, our our media team is

01:07:27

I mean, with video just videographers,

I mean, with video just videographers,

01:07:29

photographers, we have

photographers, we have

01:07:33

ten.

ten.

01:07:34

But then we have our social team and

But then we have our social team and

01:07:37

a lot of my

a lot of my

01:07:39

business decisions

business decisions

01:07:40

as, like,

as, like,

01:07:42

as an entrepreneur. One thing I've learned I think we were talking about this one, when you're on my podcast a few months ago,

as an entrepreneur. One thing I've learned I think we were talking about this one, when you're on my podcast a few months ago,

01:07:49

is that I make a lot of my decisions. I've made a lot of my decisions in business, based off of intuition and gut feeling.

is that I make a lot of my decisions. I've made a lot of my decisions in business, based off of intuition and gut feeling.

01:07:56

I never looked at the P and L. I never looked at the balance sheet. If I had this feeling that it was working and I could feel momentum and I had a pulse on it,

I never looked at the P and L. I never looked at the balance sheet. If I had this feeling that it was working and I could feel momentum and I had a pulse on it,

01:08:06

I was just, like, keep keep spending, keep hiring.

I was just, like, keep keep spending, keep hiring.

01:08:09

Then finally, at one point, I I hired

Then finally, at one point, I I hired

01:08:12

operators, a CFO, a CEO, and they're like, hey, we gotta put some some guardrails around this.

operators, a CFO, a CEO, and they're like, hey, we gotta put some some guardrails around this.

01:08:17

But, like, all of my decisions in business had been intuition, gut,

But, like, all of my decisions in business had been intuition, gut,

01:08:23

feels right, I'm gonna do it. I have a I have a feeling there's gonna be an ROI. I might not be able to measure it, but

feels right, I'm gonna do it. I have a I have a feeling there's gonna be an ROI. I might not be able to measure it, but

01:08:29

I can subjectively tell if it's gonna work or it is working.

I can subjectively tell if it's gonna work or it is working.

01:08:34

Is it separate at all? Like, the Nick Bear fitness platform and your personal social media is that separate from VPN as, like, a functional entity? Or are the people, like, the videographers, the ten people? Is that all under VPN?

Is it separate at all? Like, the Nick Bear fitness platform and your personal social media is that separate from VPN as, like, a functional entity? Or are the people, like, the videographers, the ten people? Is that all under VPN?

01:08:46

Yeah. The whole process has has

Yeah. The whole process has has

01:08:49

changed significantly over the last couple years.

changed significantly over the last couple years.

01:08:52

So originally, it was all one team.

So originally, it was all one team.

01:08:55

And then at one point, we separated out

And then at one point, we separated out

01:08:58

where I now have the Nick Bear fitness business, and then the Bear Performance Nutrition business.

where I now have the Nick Bear fitness business, and then the Bear Performance Nutrition business.

01:09:05

So there were, like, two separate teams. And the Nick Bear fitness business is your app.

So there were, like, two separate teams. And the Nick Bear fitness business is your app.

01:09:10

Right? Your app and your channel? Yeah. It's like my my content,

Right? Your app and your channel? Yeah. It's like my my content,

01:09:14

my IP,

my IP,

01:09:17

my, my channel, my training app.

my, my channel, my training app.

01:09:20

Stuff like that. I used to do brand deals. I don't do any brand deals anymore.

Stuff like that. I used to do brand deals. I don't do any brand deals anymore.

01:09:25

Dude, hoka should have been paying you, like, seven figures a year. I bought hocus because of you, because I saw I was like, oh, big guy wears hocus. Hocus is the thing. The amount of the amount of hoka of Rincons

Dude, hoka should have been paying you, like, seven figures a year. I bought hocus because of you, because I saw I was like, oh, big guy wears hocus. Hocus is the thing. The amount of the amount of hoka of Rincons

01:09:35

I sold.

I sold.

01:09:36

My first started running has to be absolutely ridiculous. So just talking about the separation.

My first started running has to be absolutely ridiculous. So just talking about the separation.

01:09:42

We separated out Nick Bear fitness team and VPN team for a while.

We separated out Nick Bear fitness team and VPN team for a while.

01:09:47

Really, it it made no sense

Really, it it made no sense

01:09:50

of what we were doing and why we were doing it. Just I just thought it was the professional move to take in the

of what we were doing and why we were doing it. Just I just thought it was the professional move to take in the

01:09:55

next step in stage of business.

next step in stage of business.

01:09:57

Now we've brought it all back into one entity. I still have the Nick Bear fitness business,

Now we've brought it all back into one entity. I still have the Nick Bear fitness business,

01:10:00

but

but

01:10:05

Everyone that is working on media is on VPN payroll as a VPN team member,

Everyone that is working on media is on VPN payroll as a VPN team member,

01:10:10

and all the content we're creating

and all the content we're creating

01:10:13

is in the hope of building

is in the hope of building

01:10:14

the supplement business.

the supplement business.

01:10:16

Now the teams are separated working on different projects. Like, I have my creative director, Jordan, who's leading my content,

Now the teams are separated working on different projects. Like, I have my creative director, Jordan, who's leading my content,

01:10:23

Ian, who's working on my content, Everett, who's a podcast producer. And then we have videographer creatives that are working on just VPN stuff. But there's definitely crossover,

Ian, who's working on my content, Everett, who's a podcast producer. And then we have videographer creatives that are working on just VPN stuff. But there's definitely crossover,

01:10:33

and the lines are blurrier,

and the lines are blurrier,

01:10:35

blurrier than they used to be. Do you think that dings your evaluation if you ever wanted to sell the company? Because it's so tied onto

blurrier than they used to be. Do you think that dings your evaluation if you ever wanted to sell the company? Because it's so tied onto

01:10:43

you.

you.

01:10:44

I don't know if it it dings the valuation, but I definitely think that a process and a sale would come with a whole lot of structure. A lot of IP IP negotiations and possibly

I don't know if it it dings the valuation, but I definitely think that a process and a sale would come with a whole lot of structure. A lot of IP IP negotiations and possibly

01:10:59

issues.

issues.

01:11:01

I feel like it's less than you think, actually. I,

I feel like it's less than you think, actually. I,

01:11:04

I was always press. So I had actually taken VPN supplements before knowing you and had no idea who you were or that you were involved. They had just, like, popped up as one of the supplements I was taking. I actually know That's not the bulk, you think? You think Saho, that's the bulk of customers? Honestly, I have no idea. I just remember, like, back in my private equity days, we looked at,

I was always press. So I had actually taken VPN supplements before knowing you and had no idea who you were or that you were involved. They had just, like, popped up as one of the supplements I was taking. I actually know That's not the bulk, you think? You think Saho, that's the bulk of customers? Honestly, I have no idea. I just remember, like, back in my private equity days, we looked at,

01:11:22

on it. You remember that brand? Yeah. I don't know if it's still around. On it was selling. And it was, like, they had a huge exit. Well, it was so tied to Joe rogan and what was the name Aubrey?

on it. You remember that brand? Yeah. I don't know if it's still around. On it was selling. And it was, like, they had a huge exit. Well, it was so tied to Joe rogan and what was the name Aubrey?

01:11:31

Yeah. Aubrey Marcus. And that was, like, when we were looking at it, private equity guys, like, that's their biggest fear. It's like, oh, how involved for these two guys? Like, is it a key man risk? All this stuff? And then ultimately, they ended up getting to an amazing exit with somebody. And, you know, they put guardrails around it. They get, like, key man insurance or whatever it is.

Yeah. Aubrey Marcus. And that was, like, when we were looking at it, private equity guys, like, that's their biggest fear. It's like, oh, how involved for these two guys? Like, is it a key man risk? All this stuff? And then ultimately, they ended up getting to an amazing exit with somebody. And, you know, they put guardrails around it. They get, like, key man insurance or whatever it is.

01:11:50

But I I would I I mean, I'd be interested to find out, actually, like, run a survey of your customers, like, what proportion actually end up coming through you and your media versus

But I I would I I mean, I'd be interested to find out, actually, like, run a survey of your customers, like, what proportion actually end up coming through you and your media versus

01:11:59

now just like the flywheel is spinning, SEO is there,

now just like the flywheel is spinning, SEO is there,

01:12:03

and the business kind of just, you know, is self propagating. Well, that's been the fear with my businesses, which is I don't wanna make it me. I wanna make it its own thing, but

and the business kind of just, you know, is self propagating. Well, that's been the fear with my businesses, which is I don't wanna make it me. I wanna make it its own thing, but

01:12:12

me or Nick or Sal Hill, like, that gets initial base, but it's, like, at what point do you When do you make the transition? And it's a that's a challenging

me or Nick or Sal Hill, like, that gets initial base, but it's, like, at what point do you When do you make the transition? And it's a that's a challenging

01:12:21

there's a I don't know the answer to that question, and I'm afraid of the repercussions of making the wrong, the making the wrong choice. You know what I mean? Yeah. That that's been a topic of discussion for the last couple of years with us.

there's a I don't know the answer to that question, and I'm afraid of the repercussions of making the wrong, the making the wrong choice. You know what I mean? Yeah. That that's been a topic of discussion for the last couple of years with us.

01:12:33

And trying to figure out how to navigate that.

And trying to figure out how to navigate that.

01:12:36

And for a while,

And for a while,

01:12:38

I kept leaning into okay. Well, let's separate

I kept leaning into okay. Well, let's separate

01:12:41

in the hopes of

in the hopes of

01:12:43

building VPN away from myself

building VPN away from myself

01:12:45

so that it's separate and distracting and stand on its own,

so that it's separate and distracting and stand on its own,

01:12:49

But what I I'd found

But what I I'd found

01:12:52

by doing that is the separation

by doing that is the separation

01:12:55

created this loss of vision

created this loss of vision

01:12:58

and brand.

and brand.

01:13:01

So I've kind of just, like, flipped my whole thought process on that and said screw whatever happens in the future, and I'm gonna lean fully back in. And I don't care really how it affects valuation or the end process anymore. Just gonna build a brand that I'm really proud of and the way I wanna build it and whatever happens happens. And if someone comes knocking on my door in the next couple years and says, like, Hey, we love what you're doing. Let's talk, but if you don't like it,

So I've kind of just, like, flipped my whole thought process on that and said screw whatever happens in the future, and I'm gonna lean fully back in. And I don't care really how it affects valuation or the end process anymore. Just gonna build a brand that I'm really proud of and the way I wanna build it and whatever happens happens. And if someone comes knocking on my door in the next couple years and says, like, Hey, we love what you're doing. Let's talk, but if you don't like it,

01:13:26

you know, I just wanna make sure I'm enjoying the process and not building a business based off of

you know, I just wanna make sure I'm enjoying the process and not building a business based off of

01:13:31

KPIs and milestones.

KPIs and milestones.

01:13:33

And I bet you're I mean, I have I have no idea. I've never seen you comment on this, but I would I would have to assume the app that you have, how much do you charge fifty bucks a month or something?

And I bet you're I mean, I have I have no idea. I've never seen you comment on this, but I would I would have to assume the app that you have, how much do you charge fifty bucks a month or something?

01:13:43

It's nineteen ninety nine a month.

It's nineteen ninety nine a month.

01:13:45

So I would have to imagine that's doing well too. Right?

So I would have to imagine that's doing well too. Right?

01:13:50

I mean, I I make

I mean, I I make

01:13:52

much more money outside of BPN that I make personally with VPN.

much more money outside of BPN that I make personally with VPN.

01:13:56

Yeah. I mean, I I think it's killing it, Kyle. Have you ever thought about doing it? Yeah. I mean, that type of business model is incredible. Right? It's just, like, the ultimate

Yeah. I mean, I I think it's killing it, Kyle. Have you ever thought about doing it? Yeah. I mean, that type of business model is incredible. Right? It's just, like, the ultimate

01:14:04

scalability

scalability

01:14:05

and, you know, as your personal brand. It just for you, as you think about reinvesting

and, you know, as your personal brand. It just for you, as you think about reinvesting

01:14:10

cash flows into your brand building,

cash flows into your brand building,

01:14:13

it just makes

it just makes

01:14:14

it so much more dynamic because you can run all of your media stuff at break even if you want to. Like, you can just reinvest all the that you're generating from YouTube ads from the app, from any of those things into creating better and better content and create this massive flywheel and just count on VPN as the, like, long term side bet. Yeah. But if I had a bet, I I bet you, Nick, if I had a bet, Nick has probably been, even though his net worth has skyrocketed, I if I had a bet, you'd lit you've lived relatively poor compared to the net worth that you've created cash flow poor. And now you probably taste this and you're like,

it so much more dynamic because you can run all of your media stuff at break even if you want to. Like, you can just reinvest all the that you're generating from YouTube ads from the app, from any of those things into creating better and better content and create this massive flywheel and just count on VPN as the, like, long term side bet. Yeah. But if I had a bet, I I bet you, Nick, if I had a bet, Nick has probably been, even though his net worth has skyrocketed, I if I had a bet, you'd lit you've lived relatively poor compared to the net worth that you've created cash flow poor. And now you probably taste this and you're like,

01:14:48

Okay. Finally, I can afford,

Okay. Finally, I can afford,

01:14:50

like,

like,

01:14:51

to live like, I wanna live as opposed to just living on eighty thousand dollars a year.

to live like, I wanna live as opposed to just living on eighty thousand dollars a year.

01:14:57

Yeah. I mean, for the first

Yeah. I mean, for the first

01:15:00

I I didn't take any money out of the business for the first

I I didn't take any money out of the business for the first

01:15:03

five years.

five years.

01:15:05

Would you get, like, just like a, like, a army? Or you get, like, a military stipend or something? Yes. It worked. It it worked well because it started the business two thousand twelve

Would you get, like, just like a, like, a army? Or you get, like, a military stipend or something? Yes. It worked. It it worked well because it started the business two thousand twelve

01:15:14

Two thousand seventeen is the year I transitioned out of the army.

Two thousand seventeen is the year I transitioned out of the army.

01:15:17

So I actually had to start paying myself, then me and my brother, he moved down from Pennsylvania to help us build a business.

So I actually had to start paying myself, then me and my brother, he moved down from Pennsylvania to help us build a business.

01:15:24

We signed our first warehouse lease that year. It was the first year we hit seven figures in revenue.

We signed our first warehouse lease that year. It was the first year we hit seven figures in revenue.

01:15:30

And it was also, like, the most challenging year my entire life because

And it was also, like, the most challenging year my entire life because

01:15:34

I didn't know anything about financing inventory.

I didn't know anything about financing inventory.

01:15:37

I didn't know anything about leveraging debt. I didn't know anything about taking out

I didn't know anything about leveraging debt. I didn't know anything about taking out

01:15:42

business loans or utilizing lines of credit. Cash flow is an absolute nightmare. The only money I thought I had to spend was the money that was in the bank account. We had no terms with manufacturers.

business loans or utilizing lines of credit. Cash flow is an absolute nightmare. The only money I thought I had to spend was the money that was in the bank account. We had no terms with manufacturers.

01:15:52

Like, two thousand seventeen was

Like, two thousand seventeen was

01:15:55

arguably the the worst and hardest year in my life, but also the best year in my life that if I could go relive any year,

arguably the the worst and hardest year in my life, but also the best year in my life that if I could go relive any year,

01:16:01

right now, it'd be that year. That's insane.

right now, it'd be that year. That's insane.

01:16:05

That's one thing, by the way. Like, just the the time frame on all of this. I feel like people don't appreciate time as a lever for growth.

That's one thing, by the way. Like, just the the time frame on all of this. I feel like people don't appreciate time as a lever for growth.

01:16:13

On anything,

On anything,

01:16:14

as much as they should. And actually, like, people in fitness and athletes

as much as they should. And actually, like, people in fitness and athletes

01:16:18

understand it better because they understand that, like, growing slowly as the game and just getting better slowly. Like, when I look at your YouTube channel and go to most popular videos,

understand it better because they understand that, like, growing slowly as the game and just getting better slowly. Like, when I look at your YouTube channel and go to most popular videos,

01:16:27

a bunch of these videos, like, You've been at this for years and years. There's, like, six year old video, four year old video, three year old video, like, eight year old video, the ten thousand calorie cheat day challenge, like, some of this stuff, you've just been at it. And I know you just said it. You were editing these. Like, you were actually on the ground spending the, like, hundred hour weeks doing this stuff. For a long, long time. It wasn't like you all of a sudden popped up and had this unbelievable, you know, production quality that you have today. So I I also just think, like, Appreciating time as a lever for growth on these fronts is incredible.

a bunch of these videos, like, You've been at this for years and years. There's, like, six year old video, four year old video, three year old video, like, eight year old video, the ten thousand calorie cheat day challenge, like, some of this stuff, you've just been at it. And I know you just said it. You were editing these. Like, you were actually on the ground spending the, like, hundred hour weeks doing this stuff. For a long, long time. It wasn't like you all of a sudden popped up and had this unbelievable, you know, production quality that you have today. So I I also just think, like, Appreciating time as a lever for growth on these fronts is incredible.

01:16:59

That is one one thing that's been

That is one one thing that's been

01:17:03

a powerful skill for myself or this last decade plus is just the

a powerful skill for myself or this last decade plus is just the

01:17:08

consistency

consistency

01:17:09

at which I've just kept doing the thing.

at which I've just kept doing the thing.

01:17:12

But even the one thing Sam and I talked about when he was on my podcast,

But even the one thing Sam and I talked about when he was on my podcast,

01:17:16

I know you're you're going to do, like, a speech

I know you're you're going to do, like, a speech

01:17:19

And you you're

And you you're

01:17:20

backing, like, the green room before going out to the speech, and you're talking to all these

backing, like, the green room before going out to the speech, and you're talking to all these

01:17:24

high worth individuals who are super powerful,

high worth individuals who are super powerful,

01:17:27

And they're all sitting there super insecure and scared and nervous. And, like Yeah. Very holy shit. These people aren't any

And they're all sitting there super insecure and scared and nervous. And, like Yeah. Very holy shit. These people aren't any

01:17:34

more secure, confident, or better than me.

more secure, confident, or better than me.

01:17:37

And I think once you realize that, that I have all the skills that I need to take whatever is I I wanna take to the top, I just have to apply it. Because I used to think. And I went through this phase where I was like, okay. I'll get this business. I'll get this thing to this this level, but at some point, I'm not gonna be smart enough. So I'm gonna have to outsource

And I think once you realize that, that I have all the skills that I need to take whatever is I I wanna take to the top, I just have to apply it. Because I used to think. And I went through this phase where I was like, okay. I'll get this business. I'll get this thing to this this level, but at some point, I'm not gonna be smart enough. So I'm gonna have to outsource

01:17:56

people to come in and and take it from where I build it to where it needs or can go.

people to come in and and take it from where I build it to where it needs or can go.

01:18:02

And sometimes you do that, but You don't have to. And I've realized that there's no one smarter than me. It's gonna take this business to the level it needs to go.

And sometimes you do that, but You don't have to. And I've realized that there's no one smarter than me. It's gonna take this business to the level it needs to go.

01:18:10

I just have to be super consistent

I just have to be super consistent

01:18:12

at this approach for a long period of time,

at this approach for a long period of time,

01:18:15

and it's gonna pay off in dividends.

and it's gonna pay off in dividends.

01:18:18

But you did hire a CEO. I think what are you a year into that?

But you did hire a CEO. I think what are you a year into that?

01:18:21

A little over a year. Yep. How's that?

A little over a year. Yep. How's that?

01:18:24

It's been great. I mean,

It's been great. I mean,

01:18:27

the the main reason I wanted to step out of the CEO role. And I I wasn't

the the main reason I wanted to step out of the CEO role. And I I wasn't

01:18:33

actively looking to hire a CEO,

actively looking to hire a CEO,

01:18:36

but Kat came into the business.

but Kat came into the business.

01:18:39

First is kind of interested in advisor,

First is kind of interested in advisor,

01:18:41

and then she joined as the chief revenue officer,

and then she joined as the chief revenue officer,

01:18:45

leaning into more operations.

leaning into more operations.

01:18:48

And then we just had a conversation one day. I was like, hey, would you ever wanna be CEO?

And then we just had a conversation one day. I was like, hey, would you ever wanna be CEO?

01:18:52

Cause I really just wanna, like, focus on creating content and brand building.

Cause I really just wanna, like, focus on creating content and brand building.

01:18:56

And she was like, yeah, if you want me to be CEO, I'll be CEO.

And she was like, yeah, if you want me to be CEO, I'll be CEO.

01:19:00

So we made the switch

So we made the switch

01:19:02

because the business got to a point in a size where

because the business got to a point in a size where

01:19:06

I wasn't spending my time on the things that I was passionate about anymore. I was spending my time on, like, people management.

I wasn't spending my time on the things that I was passionate about anymore. I was spending my time on, like, people management.

01:19:12

And

And

01:19:14

Law seats and retail and finances

Law seats and retail and finances

01:19:18

and P and L and balance sheets. And I was like,

and P and L and balance sheets. And I was like,

01:19:22

This is all, like, super critical important stuff, but I don't love it. I wanna focus on what I love, and that's creating content. It's building brand. It's getting people jacked up. It's talking about the products. It's working on new product innovation.

This is all, like, super critical important stuff, but I don't love it. I wanna focus on what I love, and that's creating content. It's building brand. It's getting people jacked up. It's talking about the products. It's working on new product innovation.

01:19:34

And that's why I wanted to make that change.

And that's why I wanted to make that change.

01:19:37

Which has been, like, much harder than I thought it would be.

Which has been, like, much harder than I thought it would be.

01:19:41

And I'm only now a year in

And I'm only now a year in

01:19:44

of that transition

of that transition

01:19:45

really finding my lane,

really finding my lane,

01:19:47

but this last year for me has been

but this last year for me has been

01:19:50

an interesting one. Dude, and it's hard. So I I have a CEO too. We'll be at one year in a couple months. And it's hard because

an interesting one. Dude, and it's hard. So I I have a CEO too. We'll be at one year in a couple months. And it's hard because

01:19:59

you want to be a good I don't know what it's called, a good partner with your CEO, where you want them to make mistakes, you want them to, you know, put their flavor and stuff because you gotta let a CEO do that. But then at the same time, you're like,

you want to be a good I don't know what it's called, a good partner with your CEO, where you want them to make mistakes, you want them to, you know, put their flavor and stuff because you gotta let a CEO do that. But then at the same time, you're like,

01:20:10

But I already did all this, and I can tell you what the outcome of this is gonna be or,

But I already did all this, and I can tell you what the outcome of this is gonna be or,

01:20:16

you know,

you know,

01:20:17

it's just like

it's just like

01:20:19

It's really it's a it's a it's like getting married where you and but not living together right away. And so you get married and then you move in and you're like, oh, you're fucking quit leaving the cap off the toothpaste and it's like, well, no. You can't, like, bitch about little stuff. You gotta let them do what they wanna do. You know what I mean? It's, like, kinda weird. It's, like, It's like a weird it there's it's a weird thing, but you have to learn how to, like, manage each other, and it's and it is a challenge.

It's really it's a it's a it's like getting married where you and but not living together right away. And so you get married and then you move in and you're like, oh, you're fucking quit leaving the cap off the toothpaste and it's like, well, no. You can't, like, bitch about little stuff. You gotta let them do what they wanna do. You know what I mean? It's, like, kinda weird. It's, like, It's like a weird it there's it's a weird thing, but you have to learn how to, like, manage each other, and it's and it is a challenge.

01:20:42

But when it works, it's hard it's a it's the best.

But when it works, it's hard it's a it's the best.

01:20:44

At any point, did you feel the need to jump back into the CEO

At any point, did you feel the need to jump back into the CEO

01:20:49

role?

role?

01:20:50

Well, in my when I get pissed off, I'll be like, I gotta do this. And then I'll get, like, end of week or end of month updates. And I'm, like, oh my god. Jordan is so much better at me than all of these things.

Well, in my when I get pissed off, I'll be like, I gotta do this. And then I'll get, like, end of week or end of month updates. And I'm, like, oh my god. Jordan is so much better at me than all of these things.

01:21:02

And I and and also, like, I would have done this different, this different, this different. And those three things, I probably would have been wrong about. So, like, The the name of the game isn't being right a hundred percent of the time. The name of the game is being right for the right things most of the time.

And I and and also, like, I would have done this different, this different, this different. And those three things, I probably would have been wrong about. So, like, The the name of the game isn't being right a hundred percent of the time. The name of the game is being right for the right things most of the time.

01:21:16

And I just had to, like, kinda, like, have empathy and put myself in his shoes, and that helped a lot. But,

And I just had to, like, kinda, like, have empathy and put myself in his shoes, and that helped a lot. But,

01:21:23

no, like, when I a bad day when I get pissed off, I'm like, I should do this. And then ninety nine percent of the time, I'm like, you are more talented than I am at so many things. I cannot do this.

no, like, when I a bad day when I get pissed off, I'm like, I should do this. And then ninety nine percent of the time, I'm like, you are more talented than I am at so many things. I cannot do this.

01:21:33

Yeah. I think sometimes too when you're when you're

Yeah. I think sometimes too when you're when you're

01:21:37

far removed from the position for an extended period of time, you forget all of the bad things you have to used to deal with. Yeah. Like, you only remember the good.

far removed from the position for an extended period of time, you forget all of the bad things you have to used to deal with. Yeah. Like, you only remember the good.

01:21:45

Like, man, I kind of missed this, and you get exposed to all the the things the bad things that you don't miss too much. No. You got it. You run with it. It also kind of I

Like, man, I kind of missed this, and you get exposed to all the the things the bad things that you don't miss too much. No. You got it. You run with it. It also kind of I

01:21:54

just before you jump forward from that, Sam, it,

just before you jump forward from that, Sam, it,

01:21:57

it also differs greatly between

it also differs greatly between

01:22:00

like a true business operations endeavor and a creative endeavor.

like a true business operations endeavor and a creative endeavor.

01:22:05

Like, you couldn't step away and truly have a CEO just like running your content apparatus because it would lose it would lose the, like, the Nick soul that is in it that's in every single piece of content that exist. You can, like, build your team around it, but you actually being in that creatively.

Like, you couldn't step away and truly have a CEO just like running your content apparatus because it would lose it would lose the, like, the Nick soul that is in it that's in every single piece of content that exist. You can, like, build your team around it, but you actually being in that creatively.

01:22:21

I think it's so key. There was this, think it, like, it was Jerry Seinfeld,

I think it's so key. There was this, think it, like, it was Jerry Seinfeld,

01:22:26

did a interview with, I think it was, like, the Harvard business review, and they,

did a interview with, I think it was, like, the Harvard business review, and they,

01:22:30

they asked him about the fact that him and Larry David basically, like, wrote every episode of Seinfeld. And after nine years, they had basically burned out. And so the show just had to end because they burned out on doing it. And the Harvard business review was like, could you have hired McKinsey,

they asked him about the fact that him and Larry David basically, like, wrote every episode of Seinfeld. And after nine years, they had basically burned out. And so the show just had to end because they burned out on doing it. And the Harvard business review was like, could you have hired McKinsey,

01:22:45

to come in and, like, help you find a better model and design something? And Jerry Seinfeld said, who's McKinsey? And they said, it's a consulting firm. And Seinfeld responded,

to come in and, like, help you find a better model and design something? And Jerry Seinfeld said, who's McKinsey? And they said, it's a consulting firm. And Seinfeld responded,

01:22:54

are they funny? And

are they funny? And

01:22:56

then, basically, his point was, You don't, like, I don't need them if they're not funny because the efficient way of doing the creative thing is actually the wrong way. And what he said is the right way is the hard way. The show was successful because they did it the hard way. They micro manage every single detail of the creative process, and they really had their soul in it. And so I think that, like, your creative success and what has allowed all your businesses to thrive are also fundamentally tied to the fact that you have your soul in every single piece content that you guys are putting together.

then, basically, his point was, You don't, like, I don't need them if they're not funny because the efficient way of doing the creative thing is actually the wrong way. And what he said is the right way is the hard way. The show was successful because they did it the hard way. They micro manage every single detail of the creative process, and they really had their soul in it. And so I think that, like, your creative success and what has allowed all your businesses to thrive are also fundamentally tied to the fact that you have your soul in every single piece content that you guys are putting together.

01:23:25

Yeah. I I agree with that. I I think sometimes

Yeah. I I agree with that. I I think sometimes

01:23:28

entrepreneurship and building a business and and founding a company

entrepreneurship and building a business and and founding a company

01:23:32

from the

from the

01:23:33

outside looking in, like, people make it seem

outside looking in, like, people make it seem

01:23:36

easy.

easy.

01:23:38

So it's romanticized, and everyone's like, oh, I could start a business. I could do it. And then you finally do it,

So it's romanticized, and everyone's like, oh, I could start a business. I could do it. And then you finally do it,

01:23:44

and, like, you have this passion around everything you're building, but then it gets hard, and it gets challenging, and then it grows. And then

and, like, you have this passion around everything you're building, but then it gets hard, and it gets challenging, and then it grows. And then

01:23:52

You know, your passions

You know, your passions

01:23:53

are sidelined for the priorities other of the for other parts of the business.

are sidelined for the priorities other of the for other parts of the business.

01:23:58

But it's just maintaining that consistent work ethic even when you're working on things that you truly weren't passionate about in the beginning, but you know

But it's just maintaining that consistent work ethic even when you're working on things that you truly weren't passionate about in the beginning, but you know

01:24:07

it drives business and leads you to an ultimate end goal.

it drives business and leads you to an ultimate end goal.

01:24:11

Well, guys, I appreciate you coming on. It was a little impromptu, but This is fun. I just, like, hanging out with you guys and and learning,

Well, guys, I appreciate you coming on. It was a little impromptu, but This is fun. I just, like, hanging out with you guys and and learning,

01:24:19

Nick,

Nick,

01:24:20

South Hill. I'm close to South Hill, so I don't have to say this to him. But Nick, I've, I've looked up to you for, a while now, and I appreciate you doing this. Sal Hill, I appreciate you doing this too. This is awesome. No. Thanks, guys. Appreciate the opportunity.

South Hill. I'm close to South Hill, so I don't have to say this to him. But Nick, I've, I've looked up to you for, a while now, and I appreciate you doing this. Sal Hill, I appreciate you doing this too. This is awesome. No. Thanks, guys. Appreciate the opportunity.

01:24:32

Alright. That's the part.

Alright. That's the part.

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