Encarta | I Got My Own Netflix Show... Here’s How (#446)

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I will say, like, the show came out. It was number nine on all of Netflix the first day, number six the next day. And, like, the reception has been

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insane. Like, way bigger than I ever thought. Like, how many how many messages are you getting? Oh, dude. I've given up on, like, like, I usually get about,

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a thousand to two thousand messages a day just generally, like, including DMs, emails, everything. Because I I'm on my newsletter and all this stuff. It When I open up Instagram in the morning, it just keeps refreshing, like, over and over in my DMs.

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Remit, what's going on, man? We're live. What's up, Sam? For me from how to teach I will I will teach how to teach what what am I saying? Why can't I think of the name of your business? Is this your intro you're giving me? Don't even know the name of my company? You better try that again. I will teach you to be rich. You know why I confuse it all the time? It's because one of my favorite books of all time is Felix Dennis'

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And I always confuse you you too. His is how to get rich. Well Right? Well, you wanna know something even more confusing. My new Netflix show is now called how to get rich.

01:10

Dude, what's going on?

01:12

What's up?

01:14

So you just had a show come out two days ago or three days ago. Right?

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How, how's it been?

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How's it been? Are you, like, have you noticed that, like, the revenue of your business or the podcast downloads that you have? Are they going up?

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The reception is, like, out of control.

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Like, I'll I'll I'll give you the numbers,

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but, like, I thought I thought the show was great.

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I did not expect for it to be top ten on Netflix.

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The number of emails I've gotten, I just gave up on even being able to be on top of my DMs. It's just wild.

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Podcast numbers.

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Right now, the podcast is number twelve on all of Apple.

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I'm very proud to say we have displaced Ben Shapiro.

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So, you know, one bigot at a time, we're gonna take it down.

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And,

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number of social media followers is fantastic.

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Just like the best part of all is people are posting pictures from their family rooms all over the world And it's like, you can tell a lot by seeing

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a family room. You know, you can tell just a ton about someone's life and then you see the same show in every one of those photos. It's it's kind of like cosmic. It's like humanity is all watching the same thing, which is pretty cool. You,

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what percentage increase of, downloads per episode has your pod gone from that? Well, it hasn't even been out a week. So I can't even tell you yet, but Well, you could look at your current your current numbers. Can't you? Of the podcast?

02:42

I don't know, I guess.

02:43

I'm not as sophisticated as you. Yeah.

02:46

Yeah. I mean, I would have thought that you know how to log into things. But, yeah, I understand. I I guess I overestimated your ability.

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W listen, I can only be good at a couple of things. And then the rest, I'm pretty deficient at him.

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So I've known you were meet for a while now, and I've been following you for it feels like a decade. I don't remember what year you started doing it, but it feels like you've been I mean, you're been you're, like, one of the o g bloggers.

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So, like, basically Yeah. I started about twenty years ago. Oh, it was twenty years ago. Wow. So, basically, I know my best friend is Neville. I met him because I was a fan of his blog I found his blog because of Noah Kagan's blog. I found Noah Kagan's blog because of probably, like, Tim Farris, and then I probably found Tim Farris because of you, it was, like, this Illuminati of, like,

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business y financial bloggers, but a little bit lifestyle y. And you've been doing that. You were, like, the o g. I remember you, like, would teach classes. Like, you wrote a blog post. You would, like, you hung up flyers on the Stanford campus. You know, like, I'm gonna do,

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personal finance class or something like that. And then that kinda, like, parlayed into one thing, which led to another thing. Now you have got this pretty big business. I've talked to a lot of people who work for you. It's a pretty, like, amazing company that you built. Then you came out with the podcast, and you told me you're gonna come out the podcast. And I was like, okay. This sounds interesting. You're a little late to the game. You've been doing this for twenty years.

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Well, let's see. Your podcast is actually amazing. You you did something that I've always wanted to do, but I didn't think people would do it. So, basically, you could explain it, but you, like, tell or people tell you all of their finances and they put their faces on the videos. So, like, it's not really anonymous,

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then you parlay that into you've had a, you know, all these books along the way. You've parlayed that into just a brand new Netflix show. That's now one of the most popular in the country. I mean, you've done a lot of stuff. Right?

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I I love your intro. That's, like, better than any intro I can give itself. So thank you. It sounds so linear the way you say it. Like, I sat at a chess board and just, like, mapped it out, but If you go into the the details of it, like, it's actually crazy. For example, yeah, I did hang up flyers, and I did try to get my friends in the dining halls in college to come to my free event,

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and nobody came. For, like, a year and a half, nobody would come to my events. Like, I would struggle to get people to come to get a free class on money.

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And I, you know, I got, like, a handful of people over a year and a half. And the reason for that I later learned is that people don't really like going to events about money. It makes them feel bad about themselves. And so I was like, okay. You know when you're young and you're, like, really hungry, you go, this isn't working. Like, the world needs to hear what I have to say. And so, like, you can either give up and sometimes you should.

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Or you in my case, I was like, these kids are so lazy. They don't even wanna come to a free class. I'm just gonna start a blog. And so that that's the path. It wasn't like flyers and then Netflix show. There's, like, a lot of

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trying and failing in between the two. But so you're only in your twenties when you're teaching that. I mean, what the hell did you know about money?

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I had gotten pretty good at money, actually. So I started, my dad,

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you know, came from India as my mom did, and my dad is pretty pretty actually savvy with money. Got me to open up a Roth IRA when I was, like, fourteen, fifteen years old. He helped me do it with a custodial account.

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And I took my scholarship money, which I got for college. That first check and I put in the stock market. And I thought I was a genius. Nineteen ninety nine, everybody's so cool. And, I lost half of that pretty fast.

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Funny enough though. I kept investing because I was working at a pizza place. I was doing some sales thing.

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And so I was investing.

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I used to think investing meant picking stocks. So I bought three stocks when I was in high school. One of them,

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excite at home.

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Bankrupt.

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Another one, JDSU,

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why the hell was I buying telecom stocks? I don't know. Bankrupt.

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And then a third stock of a little company called amazon dot com,

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which I've held since then, and it's, like, awesome. Now the lesson for that, everybody listening, everyone goes, oh, that's so cool. Remit, so cool. I just gotta pick the next Amazon. And Sam and I go No. You don't. You're never gonna pick the next Amazon. That was complete luck.

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Do not do that strategy.

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And the real The real lesson there is don't try to pick individual stocks, pick a nice target date fund or index fund, and then let it ride, and you will have more money than you know what to do with. Of course, that's you and me. If Sean were here, he'd be telling us about some crypto shit that we talked about last time, which, of course, went down by sixty five percent And before we continue, I'd just like to give a big shout out to all the people on YouTube from the last episode we did who they didn't like me very much. You know, They're the crypto guys. You saw the comment? I fucking read every comment, dude. I love it. And they go, this guy's such a old, buddy, duddy. And what I really wanna do, Sam, is come on here and and and let's go to the comment section and just see

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what happened to all these folks who lost sixty percent of their money. I wonder if they're wonder if they think the same thing. Yeah. Anyway, it was a fun episode last time. We, I don't know if you heard the episode.

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I always give Sean a hard time because his opinion and my opinion on investing are are totally opposites,

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but not totally opposites, but we agree, we disagree on a lot. But

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On the pot, I was going to Sean. So look, if I made a bet with you or, like, if I was a genie and I said, you can only you can start your own company and invest your own money in your own company,

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But you can't buy crypto. You can't invest in startups. You can't do any, like, cash flowing things. You can't do anything. All you could do is put it into this one thing. We'll call it an index fine, but whatever it is, and you get a regular return of eight percent a year. Now it's regular. It's not, you know, the theoretical

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bit is that it's eight percent, but it's it's lumpy. But let's just say eight percent every single year. But you can't you can't invest in anything else other than your business. Would you do that? And he was, like, one hundred percent. Absolutely not. And in my head, I'm, like, that's, like, the greatest thing on earth. What are you talking about? That's the greatest thing on earth. Okay.

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I heard that episode. I was laughing so hard. I loved it. Actually, it's fun to hear two people with totally different opinions. I I will say Although I'm a like you, I'm a huge fan of index funds and average returns of seven to eight percent are actually

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phenomenal if you understand compound interest and time. That is a lot of money. Does eight percent double in nine years?

09:07

Approximately. So seventy two divided by your return rate. If we say ten percent nominal, it's about every seven to ten years it doubles. So, yeah, you're right in the range. And that doesn't sound like a lot if you're putting in, like, a thousand dollars, two thousand dollars, but what people forget is that you don't just put money in once. You keep contributing

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So it's like you've got a a train that's going faster and faster and you're pushing the train. It starts to go really and at a certain point, you can't stop the train. It's humongous.

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So, anyway, I love hearing the back and forth. I personally was one hundred percent with you. I'm, like, eight percent all day, baby. I love average returns. That's fantastic.

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But, you know, some people, they think differently or they get a thrill from investing.

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Don't get a thrill from investing. I get a thrill from staying in luxury hotels. That's what I love, but my investing is very boring.

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Well, so my money right now, I basically have You know, I sold my company to Hubspot stock, and a lot of that was Hubspot stock. How much did you sell it for Sam? You gotta tell us? No.

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I I don't like talking about it.

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Sam's so transparent with every other number on this show except for how much money is in his bank account. Sam, what's up with that? The reported number was twenty seven million. And,

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you know, it was it was it was

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it was a right around there, but here's the thing is that no. I'm gonna I'll I'll I'll reveal it a little bit. Here's the thing which is the sale, I received a whole bunch of HubSpot stock. And six months or you guys can I think we sold February of two years ago? So you guys can go look at it. I think the stock was three hundred and sixty seven dollars when we sold. And then over the next year, as a bunch of my stock was, like, you know, I got it monthly or quarterly or something like that. As I was getting it, it almost tripled. So or doubled in half. So it went up. It went up from three sixty seven dollars, I think, to eight hundred and seventy dollars. And so the price, like, kind of materially changed, of course, then it went back down to, like, three hundred. Now it's back up. But,

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so the the price materially changed because of that. But here's the deal. So I own HubSpot stocks. I haven't sold a share. Didn't sell it when it was at its peak. I was like, I'm just never gonna log in and look at it. We own Airbnb stock because my wife worked there and or works there and we we got a bunch of that. And then besides that, I just own, like, the normal eighty twenty,

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whatever. I don't even know what what it's called, the normal Vanguard index fund, and then, like, some type of, like, you know, bonds, whatever is the the the normal bonds. Besides that,

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it then there's a little bit of real estate but besides that, it's like nothing. I don't really own any. I've never actually sold the stock in my life.

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Yep. That's awesome.

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I think it's awesome. Somebody and my friends mock me. It is awesome. No. No. No. No. No. No. They don't know what they're talking about. See, they they get the thrill out of tweaking their asset allocation. And I go, listen. If it's a thrill to you, great. But if they actually understood how much it truly cost them,

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they would be shocked. You actually deeply

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understand personal finance so you know that kinda like making

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Turkey dinner for Thanksgiving.

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Once you put in the oven, you let that thing cook. Do not fiddle around with it. You're just messing it up. But it's really hard, even for super smart people, especially entrepreneurs who love control,

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they really feel the need to fiddle around, and it's so counterproductive with investing. So You said something I totally agree with you. You said something awesome on your show, which is people confuse. Alright. Forget how you phrased it, but you said something about making money versus managing money. And when I first started making money, I was like, oh, great. And now I now I'm very confident. I feel like, oh, I'm pretty good at making money. I'm in the ninety nine percentile of income, like, making income.

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And then I was like, well, that's pretty easy. I could do this real estate thing, and I can do this deal and this thing. And then I started getting into like,

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shit.

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I'm not great at that because

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I'm creative, and I can invent things from scratch.

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But when it comes to investing, that's not always it's more about, like, due diligence and about,

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like,

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running financial, like, for a real estate company oftentimes is more close just being really good at Excel that it is, like, you know, inventing something from scratch. And you said that on the show the other day when I was watching, and I I thought that was, like, amazing. And I didn't actually learn that until I've made a few expensive mistakes of managing versus making. Oh, that's cool.

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Yeah. That's totally true. And I think there's three. There's making

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managing,

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and spending,

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all three very distinct skills,

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and everybody primarily focuses on the first, making money,

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I understand why people wanna make more money. The managing money feels very dry and therefore people are incentivized

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and driven to make it sexy and mess up, do things. And then spending, no one really consciously thinks about. You know, I always say people everybody teaches us how to save. Nobody teaches us how to spend meaningfully.

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So those three models would be good. If anyone's really thinking about how to live a rich life specifically around their money, it's like Think about those three models

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and think about what it would take to be really good for each.

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I don't I'm not good at the spending thing. And, like, there's been multiple times called you. And I'm like, I'm gonna go to Europe and you go, oh, I'll I'll tell you what to do, but only one rule, no budget. Or I'll be like, I wanna dress better and you say, Great. I have a list of cool stores, one rule,

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no budget.

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And -- Yeah. -- you're pretty dogmatic on a on a handful of things. And you're somewhat Well, to you to you, I wouldn't say that to a school teacher. I say it's a rich dude who sold his company for a lot of money. So I go, listen, if you're gonna be if you're gonna be looking at the price tags and you're gonna be looking through the money lens of cost. Imagine you put on a pair of glasses and it's cost. I go, I'm not doing that with you. You're too rich. You can't be looking at cost. There are other money lenses for a guy like you to use, which is totally appropriate. But when did you feel comfortable spending?

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Late twenties, I started to make it a practice to get good. Give you an example, because fitness, we both love fitness. Dude, I follow all your videos. I'm like, this guy what are you doing? The combine or something? That was hilarious. So Sam Sam's posting all this, like, insane stuff. He's doing, like, sixty inch vertical jump or whatever. It it's like crazy. Your squats are, like, out of this world. I'm, like, god, this guy. How does he do it? Anyway, you know, I had to have a little fun with Sam. So I go, hey, Sam. Nice,

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three seventy five squat. Why don't you try practicing for a spelling bee?

15:28

Try something challenging, sir. Dude, and I called you with douche and everyone thought we were actually angry at other. Yeah.

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Yeah. Yeah. So but but you're and you've always been comfortable. I mean, like, dude, I just feel guilty buying a two thousand dollar, like, jacket. And also, it doesn't necessarily bring me joy, which is a whole another thing. But I also definitely feel a sense of, yeah, that's, like, I think value, that's viable or that's a valid thing, but I don't I don't

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I feel guilty. You don't have guilt around some of the spending? No. Never. Let's talk about why. So when I was in my late twenties, I was like, okay. I wanna learn how to get fit. I never knew about fitness when I was young. We didn't even use the word protein in my house. Like, we it was not a thing.

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Really?

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Yeah. No. Like, if if you told my my that a Coca Cola has forty grams of sugar. They have been like, you might as well tell me there's a billion grams because I don't know what that means. You know what I mean? Like, that means Yeah. Okay. So same.

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So so now I'm, like, really confused because I'm, like, how does Sam look so good if he didn't even, like, about the protein? Because I learned. Like, I

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well, I was a college athlete, but and so I knew about fitness. And then once I started, once I left college and got fat,

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then I married a woman who, like, cared about this stuff. She kinda like taught me. She's like, hey, you know, just because this says low fat, that doesn't mean that that's good for you. And I was like, oh, it True. Or, like, this one woman lives longer. Yeah. I was like, this slim jim is meat. Like, it's good for you. This is keto. Right?

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Like, I didn't know. You know what I mean? It's like, yogurt is yogurt. Therefore, it's good. Totally.

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Okay. So when when I I didn't even like, I didn't have the college ask athlete thing. I did, you know, I did well in school or whatever, but,

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when I

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When I graduated,

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I said, I wanna start, like, getting fit. And it was, like, my mid twenties. I had a friend at work. I was, like, dude, can you show me how to, like, work out? So I was pretty skinny. I was a really skinny guy, and you hear clues in the world, whether it's with work or with fitness or

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whatever, the world gives you clues as to where you stand.

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And that can be true even in meetings, like, if somebody shows up five minutes late repeatedly,

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that's a clue. Maybe you're lower on the power totem pole. And you've kinda gotta learn to read the clues to know where you stand. And I remember multiple people when I was in college calling me skinny. Now as a guy, that's actually not a good thing to be called. At least I didn't like it.

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And so I just thought, I'm genetically skinny. You know? That's just how I am. Get Indian guy,

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but I didn't wanna do it anymore. And so a friend of mine showed me how to work out, and he was like, okay. Do you like to eat,

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like, spaghetti. I was like, yeah. He's like, do you like bread? I was like, yeah. He's like, do you like milk? I was like, okay. He goes,

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yeah. You need to eat all of that. And I was like,

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And that that was just like, oh, what I thought I was doing was actually not getting me the goals I wanted. So I started to eat more. I actually started to track it, and I realized what I thought I was eating was totally off base, just common for all of us.

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But it took me until my late twenties when I moved to New York, and I get there and, like, everyone looks great. Yeah. Just everybody looks good. Fashion wise, fitness. I'm like, did everyone attend a class that I was absent for? How the hell does everybody know how to hem their pants correctly? And so I lived right by a gym. It took me four months to get the courage to walk into that gym

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and say, I want a personal trainer. It had nothing to do with money. I had money, but I knew that once I said that, I would actually have to follow through. And so I finally got the courage four months. I walk across the street, go in the gym,

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pick this guy, the random trainer who happened to be walking by. He was actually great, strength trainer, and I ended up training with him for about five years. And I learned so much before I switched over to body building and training a little different. But that that was, like, starting to pay for value, and I realized, oh my god. There you can get better results You can get faster results.

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Sometimes if you pay for a different restaurant, you get a better experience,

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and that was important to me while at the same time there are other things I just don't care about, and I don't pay for it at all.

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On the show, there was there's this couple

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they're, like, maybe only thirty eight or thirty nine. They're but they are grandparents. I forget their names.

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Yeah. Monique and Donnell. Yeah. And I and they're very likable.

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But I got so angry watching them because

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on the show, they you sit and I I hate this

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experience. That what you what you did with these people because it happens to me sometimes.

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They sat down and they expressed everything they want in life or at least everything they want help from. And they say, we struggle with this, and you say, alright, here's the plan. Does everyone agree to the plan? And they go, yes. We totally agree to this plan. This will help us get to where we wanna go. That plan includes selling a whole bunch of stuff from a storage unit. It includes not spending a certain amount of money And so not buying I think he was spending five hundred or six hundred dollars a month on video games or something crazy.

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And then you fast forward two weeks later, And he orders this big box, and they opened the box, and there's literally, like, eight pairs of jeans and, like, a hundred and twenty dollar pair of shoes.

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And you're like, what the hell man? We you said you wanted this, and we agreed that the actions are this. And and then he tries to, like, justify. He goes, but I need these genes. And there are literally eight pairs of them. Then there's this other woman who has this one point one million dollar house. She goes, I'm I'm, you know, my kids are grown now. I don't need this huge house. I'm gonna sell it and get a smaller house just because I don't wanna take care of this. Fast forward a few weeks later, she sold the house. She went and bought a two point two million dollar house that's even bigger. And she goes, Yeah. But I need this.

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And -- Yeah. -- it pissed me off so much that these people were doing this. And I was like,

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What the hell guys? Where's the discipline in this? And I think that that's, like, a huge difference

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between, like, some people and other people that, like, achieve certain things. I just wanna, like, nail it in their heads. Like, you guys, you realize how, like, you're you're a hypocrite to yourself right now.

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You know what I mean?

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Well, I

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so I'll tell you, you know, when I was in my early twenties starting with my, you know, showing people how to invest and stuff, I was super judgmental.

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Like, super. And it's like, oh my god. Like, you need to open up a Roth IRA. Do you understand how seven percent compounds?

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And

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I could actually see people's eyes

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glaze over. I could basically see their soul leave their body. I'm just like, oh, this isn't connecting, but I didn't know how to read the clues.

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I thought if I push him harder, if I show him another chart, they'll get it.

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And I can tell you that that doesn't work. And so when you're saying that you hated this, I'm actually smiling because I kind of love that. I love when people say one thing and do another because to me, it's like that beautiful contradiction

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of humanity.

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All of us say we want something and we do something different.

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And to me, it's like a puzzle. Okay.

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I know that you're doing that in the domain of money. I totally get it. I've seen it a million times. So how can I figure out a way to reach you which gets you

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to see the contradiction and change your behavior, not me to impose it on you? Totally different view, and I think much more effective. That's what you see on the show. Yeah. Well, you are patient. And, like, it just but it's still and it angered me because I liked them. They're very likable, and you want them to win. It's, like, Rameet's show. It's it's kinda like queer eye for the straight guy, but for, like, money. Like, you, like, root for, like, it's like, oh, we're going from zero to hero or, like, we're taking, like, someone who's, like, you know, cute, but, you know, we take the glasses off and all of a sudden choose a model. You know what I mean? It's like, like, a, like, a high school movie. But, like, you root for them, but I'm like, you guys, this is so obvious these mistakes that you're making. It's angering me that you're that this is gonna make you not achieve what you want to achieve. And that, like, irked me so much watching that. Not irked, but it frustrated me. Well, I like that. I like I want

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you and I want all the millions of people watching it to feel something. And that that alone is a win because money, we don't usually feel anything except overwhelm and shame. So I like that you're watching this and going, god. It's so obvious. Now I will say you have built discipline

23:34

over, like, decades. Yeah. You have been practicing at it, right, for a long time. Some of us don't even grow up with discipline in our lives. Like, I grew up with discipline around reading a spelling book literally for two and a half hours a day. I I could do that. And I did very well at that. But the discipline

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to be empathetic,

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I didn't really grow up with that. I was, like, a utilitarian type of guy. So I think that it's fun to watch them and, like,

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It's fun to watch people have to find their own path to get where they're going. And you know what? People are people. Some people do it. Some people don't. That's kind of the beauty of humanity. Not everyone is going to succeed, and that's that's how it goes. The other interesting thing was the same couple that I'm referring to.

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They had this so these folks, I think their annual their household income maybe was ninety grand a year. And this woman -- Yeah. -- about that. This woman quit her job to this woodworking thing, which is awesome,

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but they had this storage unit that I think cost four hundred dollars a month. And we open up the storage unit And it's

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sorry folks if you're listening. It was it's garbage. It was, like, an old used microwave. It was, like, plastic, like,

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toys and, like, containers from Target. Like, it was just junk. Like, the amount at which they probably spent in two months was worth more than the entire stuff. And it and it was, like,

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Dude, why aren't you selling this microwave? And he goes, well, I need it. And it that and that also bothered me because

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Dude, Americans

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have so much crap.

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This this couple, I think, is very is very normal, is very average. And I was shocked at how much stuff people have, and it made me wanna go through my closet and just get rid of everything. I'm like, dude, we don't need any of his junk. Not only does it make you happy, it brings you down. It was just so much stuff. Was that normal that you sat people with with so much stuff?

25:27

Yeah. Okay. So I had never gone into people's houses until pill a few years ago with my business. And I had had offers from producers and stuff to go into someone's house, but it was always this sort of, like, go into this couple's house and then, like, finger wag at them and tell them all the things they're doing wrong. It's just not my vibe. I don't wanna do that. I'd actually ask them, like, what do you love spending on? Let's go do more of that. Come on. You want a nice bag? Cool. Let me show you how to get more.

25:53

And finally, there was a producer who is a friend of mine, and she said, like, come on. You really gotta come out. This one's special.

26:00

So they drove me to New Jersey,

26:02

and I went into

26:04

this young woman's apartment. It was a new apartment complex, very she had a jeep outside.

26:09

And the minute she opened the door,

26:12

I thought to myself, I should've done this ten years ago.

26:16

Because

26:17

you can tell so much by going into the entryway of someone's house.

26:24

Okay.

26:25

At the time I was living in Manhattan, most of my friends had somewhat similar apartments to me. We kind of live in a similar way.

26:33

When I walked into her apartment,

26:35

there were

26:36

beautiful candles, like nice diptyque style candles. There were probably fifteen or twenty of them. Those are very expensive.

26:45

So I'm taking it in. Okay. Cool. She loves candles. There was a gigantic TV.

26:50

Okay. That's pretty interesting.

26:53

And I asked her to pull up on her phone and read off the top ten emails in her inbox. It was like, Target,

27:00

peer one, you know, whatever,

27:03

stores.

27:04

This starts to tell you a lot about someone. It's basically clues. And, like, you may see a living room. I see how much percentage of her net income is going to fix costs, and I'm able to start to figure out what's really going on with her.

27:18

With folks, like, on the show, you could totally see the amount of stuff people have. And after a while, that stuff starts to control

27:24

them. When I ask people like, what's your rich life? Almost nobody says a bunch of ten dollar items from Target. I can guarantee that. They might say I love a beautiful sweater, I love trips with my kids, etcetera. I go cool. Let's spend more on that and let's cut back on the stuff that you don't care about. And that really resonates with people. Yeah. It's just like I I grew up in Missouri. I grew up with in a very normal household. All my friends growing up are normal. And then I go back and I look at, like, how I grew up. And when my friend, like, oh my god. Like, my parents have a stereo

27:56

that still has a cassette tape,

27:58

player. Like

27:59

and I don't think they've turned this on in fifteen years. And it's like, I'm like, hey, mom and dad, you should throw that away. It doesn't even work. And they go, oh, but, you know, we're gonna I'm like, You guys, you don't have a tape. You don't even have a cassette. You can't play anything on here. This is a great

28:12

it's a great lesson is we have to be very, very conscious of the things we buy because once they come into our home and once they become part of our identity, it is almost impossible

28:24

to get rid of them. And everyone listening is like, oh, yeah. Those those people, why don't they just give it up? And I'm going, just look in your closet. You know, my wife is a personal stylist. She goes in people's closets. She helps them do closet cleanses. She does all their image and stuff like that. She will show me how many trash bags She fills with clothes to be donated. Sometimes it it's a small closet.

28:43

Six trash bags. One client, I think, forty bags

28:47

that were taken out and donated. It is really hard to get rid of stuff. That's why, you know, for me, I go, I'm gonna be super careful about what I bring into my house clothes, electronics, whatever. When I get it, I want it to be the best. And then when I get the best, I wanna keep it for a long period of time.

29:06

Like,

29:06

you don't have to do the same, but I would say develop your philosophy as to what you're gonna buy and how long you're gonna keep it for. Otherwise, you're just gonna end up inundated with a bunch of junk. We had,

29:17

Neil Patel in the pod, and he, like, people got so angry at him because he goes, I spend I think he said he spends two hundred thousand dollars a month in monthly expenses,

29:27

and he broke that down. And then we had another person come on and do the same thing. I think,

29:32

I think I spend me personally. I think I don't have a kid.

29:36

I think we spend

29:38

twenty to thirty thousand dollars a month And I remember, like, when I was

29:43

twenty two starting my company, I spent two grand a month, including a rent, like, nothing. And I remember thinking, like, if twenty grand a month, I I can't even I can't even imagine what I would spend with twenty grand a month now that I spent twenty or thirty a month. I think Oh, yeah. I could make a dent with a hundred grand a month. Like, I could I I I could I could use that. Anything above that, I actually think it's challenging, but maybe I'll find my way one day. How much do you think you spend a month and have you found thresholds

30:11

of, like,

30:13

this doesn't feel any better than this lower number.

30:16

Oh, this is a great question.

30:19

Well, I think that

30:21

thresholds

30:22

are to me less interesting than

30:24

what are the things that I love to spend a lot of money on and what are the things I don't care about? And I'm, like, extremely

30:31

polarized. And I actually want everyone to be polarized. So for me, the worst is if people go, I spend a little bit here. I spend a little bit there. Or I try to cut back five percent here and five percent there. I'm just like, that sucks. That's not an effective strategy, and it's not even fun. So you you say it's a concept of You you you say don't do five dollar problems. Do thirty thousand dollar problems, I think. Is that right? Don't ask three dollar questions. Ask thirty thousand dollar questions. And people go, like, what are you talking about, Ramit? I go, let me explain. Most people agonize over coffee and can I get an extra dessert? And I go, that's irrelevant. You wanna buy a coffee or two, go ahead. That makes no material effect on your finances over the long term. But thirty thousand dollar questions are things like, what's my savings rate? For example, do I save and invest,

31:16

twelve percent per year? Okay. Great.

31:19

What if my partner and I make a agreement every year, we're gonna increase that number by one percent. If you just made that decision alone, that's worth hundreds of thousands of dollars. Okay? More than all the coffee you'll ever buy in your life combined.

31:33

What's my asset allocation? That's a three hundred thousand dollar question. What is my debt payoff date? If you have debt, I guarantee you do not know the exact month and year you're gonna pay it off, you should know that.

31:44

So for my spending,

31:46

I love talking about this because I always encourage people to to come up with their money dial. What is the thing you

31:53

love spending on. Should we just do this right now? Yeah. Yeah. Yeah. Let's do this with you, Sam. Okay. What is your what what do you love spending on? What's the one thing? Flying first class?

32:03

So when I when I fly, I when I fly, I like to if it's above three hours, I it's first class.

32:09

I don't get it. I don't I don't like fancy hotels, but I like nice Airbnbs because I like apartments over, like, a smaller,

32:16

hotel.

32:17

I like spending on,

32:20

when I like to go out to eat, I love leaving huge tips. So if it's a good service, I like doing, like, a hundred percent tips.

32:26

Love it. I like toys. So, like,

32:29

four wheelers and motorcycles. I I love action sports and things like that. What else do I like to and I like service? You got your gym? Yeah. I got my gym. Oh, Yeah. Uh-uh. So a gym would be somewhat like a toy, but I love services. So I spend four hundred dollars a month for a trainer. I spend another six hundred dollars a month for, like, a doctor who I can just ask, like, or sorry, nutritionist. So I can ask questions, do a nutritionist.

32:53

Cleaners, someone to come and cook. I love services and, like, an assistant, someone who, do my laundry, like, all types of services. But not too many,

33:02

things.

33:04

Love it. Okay. Great. So I think for everyone listening,

33:08

Let's let's highlight a couple things on that first question.

33:12

Play along with us. So what is the thing you love spending money on? Most people's answer is eating out. That's the number one money dial. Number two is travel. Number three is health and wellness. Number four is convenience.

33:25

You basically have, like, all of those, but that makes a lot of sense. You've been very successful financially, so you've added money dials. Most people start with eating out. Okay. Fine.

33:35

Pick one of your money dials, which you would say is the one that gets you super pumped, super excited.

33:41

Services. So convenience. Great.

33:43

Love it. I I'm the same. Convenience is my money dial. I love it. I'm obsessed with it. People think, like, I'm a serial killer when they hear how I dial all my stuff in, but, like, I don't care. That's what I love. Okay. Here's the question number two. If you were to quadruple the amount you spent on that money dial,

34:01

What would your life look like and feel like?

34:04

I think it would actually be awesome. So, like, for example, right now, I have a service that does my laundry and brings it to my door. And then I have, this wonderful woman who cleans my house, but she doesn't put my laundry away. And so what I would love to do is just say, hey, I'll pay you more money. Just make sure that my closet is always organized and my clothes are put away because my clothes will just leave stay, like, nicely folded on the floor in my closet. So small things like that, or

34:29

or,

34:31

like, if my dog goes to the bathroom outside, like, I sometimes I'll forget to clean it up, and then I'll realize there's a bunch of it. I'm like, oh, I gotta go clean it up. It's nice to have someone to come and just handle all of that. So someone just to handle all types of cleaning and,

34:45

organizing my house. I I would love that. Okay.

34:48

I think, I like your answers, but I think you gotta dream a little bigger. You could get all that with, like, a hundred bucks a week. Dude, I the same space. Everybody

34:56

Everybody look at Sam's face. He's like lost right now. Go ahead. I'm gonna take you with me on this. I think I'm quite bad at, like, dreaming big.

35:05

Yes. That's why I'm here. Alright. I'd

35:12

say what do we do now?

35:15

What else would you do? I said quadruple, not at a hundred dollars a week.

35:19

I would have an assistant come to my home twice a week, and we would go through my to do list.

35:25

Love it. What else?

35:27

Think about traveling. Think about cleaning your car. Think about,

35:31

how you

35:32

travel with your family?

35:36

It would be awesome to fly private occasionally with my whole nucleus fam my my nuclear family.

35:43

And who would coordinate all of that?

35:45

Right now, me.

35:47

Well, not in this quadruple scenario. I'm gonna have. I'm gonna say Amanda.

35:52

Me and my family wanna go from Saint Louis to New York around this date, hook it up. There's gonna be eight of us. Just tell me when to show up or and have a car there.

36:01

Love it. Love it. And then, you mentioned that you love tipping, which I love too. I am a huge fan of huge tips. I've

36:08

told people, like, part of your rich life, very likely should be generosity.

36:12

How would that fit in? Like, the person who cleans your house,

36:15

what might you do in terms of spending more there?

36:19

I would probably so, like, over Christmas, I gave her a two hundred dollar bonus.

36:23

I think it would've been cool to say, here's a thousand dollars. Just thanks. There you go. Alright. Love it. This is awesome. Okay. So for, again, for everybody listening, the question is you already identified your money dial, the thing you love. Now what if you could quadruple your spending? Now I'll tell you what I loved about Sam's answer, and then I'll tell you what was different about Sam's answer than most people's answer. So Sam was immediately like, oh, he knew exactly what he was do. He's like, my clothes sit on the floor of my closet, which, by the way, is barbaric, Sam. That's

36:52

so he goes, I'm gonna get someone to hang him up. Okay. Great. By the way, every game all I feel like most of my friends my closest friends are Indians. The Indians that I'm friends with, like, Neville, they're always immaculate.

37:03

There's never clutter. Of course. There's never clutter. Oh, yeah. Well, yeah. And they their clothes are yeah. Well, it's that thank you for saying that. Imaculate,

37:12

I love that. I'll take that the immaculate in I was just at Neville's house today, and I'm like, Neville, you never have clutter. You just it's always everything's perfect.

37:20

Wow. Neville,

37:22

My man. Okay. He's gonna be so happy to hear this, man. It's true. Like, two people talking about you behind your back and actually saying nice things? No. He's immaculate. That's the best. Okay.

37:32

What is different about Sam's answer than most people is that, you know, he's talking about fairly expensive things, right, private jet, etcetera.

37:39

Now don't let that turn you off. I'll tell you what the most common answer I get is. I told you that people go eating out and I go, okay. If you could quadruple your spend,

37:48

which is why I call it a money dial, you could turn that dial like a cereal, what would it look like? And most people have the same linear answer. They go, well, I'd probably have to go on a diet because I'd be eating out four times a week.

38:00

And I go,

38:01

and then I go, hey, listen. Would you still eat at Chipotle?

38:05

And they're like, they stop for a second. And they go, oh,

38:09

probably not. It's a human tendency that we just take what we're doing, and we do it times four. Same thing but linear. And I wanna stop them. I wanna

38:19

dimensionalize

38:20

it. I go, would you still eat at Chipotle? They go, no.

38:23

I go, where would you eat?

38:24

And

38:25

Now they're thinking, there's a guy in DC. He goes, I have a list of every Michelin starred restaurant. I go, who would you take with you?

38:32

And he gets very quiet. He goes, I take my family. Because they can't afford to eat at places like that. And so when you're thinking about your rich life, it's so important to understand

38:44

where you are today, what's important to you, and if you can spend extravagantly on that thing, what does it look like feel like smell like taste like because you need that crisp vision. Otherwise, what are you working for? Why are you gonna invest and save? And once you have that vision, I wanna take my family to New York. I want us to go to Central Park and all have a picnic there. And you can see what you're gonna eat and then what you're gonna do and it's just like so beautiful. It smells

39:12

fresh in the fall.

39:13

That's when it becomes much easier for me to say, okay. We know you wanna spend extravagantly on that. Now show me what you wanna cut costs mercilessly on. So that is the way that we start to craft a rich life.

39:26

What does your,

39:28

you know, your, the phrase, like, everyone thinks Right? A lot of people I imagine see, I will teach you to be rich and they think this guy's a douche. And then whenever you change it, you say Wait. Hold on. I've never I've never heard anyone say that. That's actually shocking to me. No. I'm just kidding. They say that very old.

39:43

Yeah. They go they go, yeah. They can't

39:47

The the number one way people introduce me on Reddit is they go, hey, you should read this guy's book. It's called I will teach Bridge. I know it sounds like a huge scam, but it's actually not. And I, you know, it's been twenty years or whatever. Ten years, I go, alright. Fine. I accept. Well, you come up with this good line that is one hundred percent redeems yourself, which is it's about living, like, what's your rich life, which is totally great because you're like, no. It's money's a component, but, like,

40:12

your rich life could be anything. And so that's actually quite redeeming.

40:15

Your rich life you said is, like, convenience. So what is your, like, I don't know. How do we say this without sounding lame? Your convenient

40:22

stack? Like, what is your what is your like -- Okay. -- what what's that look like? And what's and what's your budget for that?

40:29

I have an unlimited budget -- Okay. Come on. -- things that are important to me. Quit yake in my leg, quit being academic. How much do you spend a month for, like, this amazing setup?

40:39

Well, I don't first of all, I don't think on a monthly basis. So, you know, I I don't want anyone to be thinking on a monthly basis except for your conscious spending plan. So In order to have a bigger perspective, you need to think on a annual perspective minimum. So for me, I would spend,

40:54

well, if I factor it all in, probably

40:57

hundreds of thousands of dollars per year on convenience.

41:01

So it's three hundred thousand for you. Is three hundred thousand or the right number or or is it on the upper side of that. It's hard to say. Let me give you an example. Like, if I stay at an amazing hotel, which I love, would that be part of convenience

41:14

It's quite pricey or would it be part of, like, luxury or experience? I don't know. But I'll I'll tell you, like, the big components of it. So I wanna wake up in the morning

41:22

And I want every single thing in its place so much so that if I go blind, I know exactly where everything is. So that means

41:30

my food is ready. That means that my calendar invitations have the link in the same place, which takes me to the exact same thing. It's all convenience. My meetings are scheduled.

41:40

When I travel, I have an assistant who's amazing.

41:43

When I travel Is that a w two a w two employee or or okay.

41:49

W two.

41:51

A very experienced

41:53

seasoned executive assistant who knows

41:56

how to work with other executives,

41:58

who knows how to work with everybody in my life.

42:01

So she would be responsible for everything from day to day meetings, scheduling haircuts,

42:07

complex,

42:08

travel planning, interacting with a travel adviser, things like that. And she knows my preferences. So we documented all. She knows if I'm flying a four hour flight. This is the type of seat. This is the exact seat I'm gonna sit on.

42:20

And

42:21

what I love about having an assistant is they become your

42:24

basically your spokesperson or your right hand person. And so they have to be able to interact with people at CEO levels and at every level.

42:33

So that that's super important for me. When we when I travel, I have a travel protocol.

42:39

It gets activated. So it means, like,

42:41

She will handle my email a little differently.

42:44

If I go if I'm going somewhere, I'll have food sent ahead to the hotel. If I'm staying in certain locations, So it's, like, healthy food. I can try to stay on plan as much as possible.

42:54

Things like that. So we over time, we just document it, and it just becomes, like, part of an SOP. Didn't you just have, like, a program on, like, working with someone, like that? I still have it. It's called delegate and done.

43:05

And this is, like, how to hire an assistant like, the thirty five plus things that my assistant does

43:12

and actually how to run our meetings, like, exactly how we run our weekly check-in meetings.

43:18

Yeah. We have all that stuff. All templates. It's it's awesome. I'm gonna buy this. This is good.

43:23

Alright.

43:24

What else? We'll give you a link for the show notes. But that's for people who are like, I want

43:29

assist a smoothly running system. I want an assistant who smart. I'm not looking for the cheapest. I'm looking for the best. And I wanna empower them to be able to handle everything for me. That that's awesome.

43:40

What else?

43:43

What else is there? Oh, training. So I have a personal trainer.

43:46

He's awesome. And, like, I go there and train with him. We have goals for the show, for example, I knew exactly what I wanted to look like. And, it was funny because I went in to get fitted for some clothes. My wife was styling me. And

44:00

I went in and I was like, okay. This is the size I'm gonna be, and I was way bigger than that size at that time. Were you were you fat or muscle?

44:08

A little of bow I was bulking. So I was more muscle, but I still had put on some fat. And I knew I was gonna start cutting.

44:15

And

44:16

they were, like, trying to be very polite to me, but they were, like,

44:20

we would recommend you don't go,

44:23

like, that small. And I was, like, listen. I'm a professional, and I know exactly what I'm gonna and they were, like, trying to be really polite about it, but I could see them exchanging glances with each other. I was dying. I was loving it because know, everyone says that, like, when you're going in for a wedding fitting or whatever, you're like, yeah, I'm gonna lose, like, fifteen pounds and, like, no one does. So they're like, I'm not I'm not telling you to lose weight step on the scale and subtract fifteen. Just be that. Yeah.

44:50

You know, I was laughing so hard because my wife, we've, like, we've trained and, like, we know what, you know, kind of what it we train for our wedding, for example. So we know the process. And

45:00

I was very confident. My trainer's awesome, etcetera. And so,

45:04

I went back in for the the first fitting. Nobody believed me. I was like, just do what I said, please. And then I came in for the next fitting, and I wanted to play a trick on him. So I was, like, from the fitting room, I was, like, oh my god.

45:18

This doesn't fit at all.

45:21

But it actually, like, everything fit perfectly. And so that is an example where, like, getting help, right, for convenience, for What's the look? What's the training protocol? That kind of stuff is is important.

45:32

Was it, was filming the show what you thought it was gonna be? I mean, what's Sean's always wanted to have a Netflix show. What I mean, what what do people know about it? Yeah.

45:42

Okay. So I have filmed before

45:44

like, in in a studio with my crew, things like that,

45:49

this was completely different. Like, it was on a whole another level. So I'll give you some examples

45:55

the week before the show started filming.

45:59

They finally found an office in LA literally one seven days before. And they designed it.

46:05

And they were, like, come on in and walk through it and give us your feedback on the design. So first of all, they designed it in twenty four hours. That means they took a blank

46:14

office and put a full design in there. So I walked in and I was like,

46:19

it looked like a white person is selling their Airbnb.

46:23

Like, it has, like, all geometric shapes on the, like, wood I'm like, no. It's not me. Like a liver left love sign, like a neon sign? Yes. Exactly. I was like, this is not me. So then

46:35

yeah.

46:36

Yeah, exactly.

46:38

Work.

46:39

I was like, we're not doing this. No. Not for a in Netflix show. So then they were like, oh, well, do you have any suggestions for us? Of course, I had a pinterest board of, like, interior design home offices that I pulled out. And my style is wood,

46:53

stone,

46:54

Japanese design, minimalism,

46:56

and basically, like, an unlimited budget. And they took one look at that, and they just started laughing because They're like, dude. What are you talking about? We have a budget, and we have, like, two days to finish this office. So, anyway, we hatched it out. We came up with something that I think looks pretty good.

47:10

And,

47:11

when I went in the first day,

47:13

the crew,

47:14

when I'm shooting just in an office, which is a totally controlled environment,

47:18

There could have been, like, thirty people.

47:21

That is

47:22

huge. Multiple cameras,

47:24

sound, producers,

47:26

makeup. It's embarrassing.

47:30

Like having a it's a Yeah. It's like, it's like you're performing. It's like you're acting really, not just, like, shoot the shit. Not shoot the ship, but, you know, whatever you do when you normally record, you're, like, having conversation with someone. Dude, if thirty people around me, I would be, like, dude, I feel like a, like, an animal in the zoo.

47:44

Yeah. Well, it's funny you say that I, like, day to day doing, like, what we're doing right now, I love it. I feel really comfortable

47:51

chatting with you or doing an Instagram thing. But

47:54

being in the limelight, especially in public, or for things like my birthday, I have never felt comfortable. I, like, I actually dread it. And even for for my four yeah. For my fortieth birthday, I was dragging my feet, like, dragging it. Even though it's, like, rich life and, like, I always love bringing my friends and family together, my wife noticed this, and she's like, like, what is wrong with you? And I go, I don't know. She's I was so indecisive. She goes, do you want me to just plan it for you? And when she said that was, like, the magic words, like, yes, please. Because this one thing in my life, I just feel so uncomfortable doing. And once she started to do it, like, it all took off. I was thrilled.

48:32

So this show was, like, for the first few days, I felt a little uncomfortable.

48:37

The other unexpected part was,

48:41

going to people's houses.

48:43

Okay.

48:45

People open up their houses. It's the most intimate thing you can do in America is to open up your home and talk about money.

48:52

Like, mo most more Americans would be comfortable talking about their sex lives than their credit card debt. That's actually research.

48:59

And so to really know how to

49:02

make people feel comfortable with a camera crew and producers and all that, that That took some learning. But overall, I thought the crew was amazing. They really helped me feel good and and kind of come into my own. Do you get paid directly to do it, or are you hoping that, like, the or is this just marketing for everything else you do?

49:22

I get paid. I get paid as,

49:25

talent, which is what they call somebody who would be a host. So Hollywood term is talent. And then I'm also an EP or executive producer on the show as well. So -- Oh, that's great. -- there is

49:36

yeah. Yeah. And will they fill you in on how many people watched it? Or is Netflix? I think they're like notorious for not like telling you stuff. Right?

49:44

Correct.

49:44

They they there are some

49:47

things that they release, but they don't typically share actual numbers.

49:52

I will say, like, the show came out. It was number nine on all of Netflix the first day, number six the next day, and, like, the reception has been insane. Like, way bigger than I ever Like, how many how many messages are you getting? Oh, dude. I've given up on, like, like, I usually get about,

50:09

a thousand to two thousand messages a day just generally, like, including DMs, emails, everything. Because I I'm on my newsletter and all this stuff. It when I open up Instagram in the morning, it just keeps refreshing, like, over and over in my DMs. And I'm like, what am I supposed to do with this?

50:26

I don't even know. You,

50:29

You,

50:32

have been, like, on I've noticed on Twitter. We've been friends for a while on Twitter, you've become more polarizing.

50:38

And I have a feeling that part of that is on purpose. Is that true?

50:43

Like, you mean polarizing because of politics?

50:46

Yeah. But also, like, for example, I agree with you for the home. So, like, you and I agree that buying a home, you should do it because you want it, not because it's a good investment it because the numbers show it's actually not a good investment. It could be a good investment, but that's mostly luck every once in a while. But do it because you want to. And at best, assuming it's a great store of value, but it's not necessarily gonna be, like, a wonderful return, you know.

51:09

But, like,

51:10

you'll tweet, like,

51:12

look at this. I think you'll say, like, look at this moron. They think x, y, and z. What are these idiots gonna believe this? Or No. No. No. Hold on. I do not say that. But I do not say that. I would never call some You say that about political stuff. You say that about political stuff. Sorry. I I but but you are harsh on the home buying thing, and you're also harsh on other topics. You're not harsh on,

51:31

that thing. The home buying thing. But you're, like, you will call people morons for mostly political stuff, I think. But,

51:39

okay.

51:41

I I guess I have something against right wing extremism. So, yeah, I'm pretty straightforward and direct about that, which is, like, I don't accept it. And, like,

51:50

Fuck that. And if p and I talk about raising taxes

51:54

on the rich, including me. I go, yeah. We should. I should I pay historically low taxes. We should. And people are kinda shocked when they hear a guy with money going, oh, I actually enjoy paying my taxes. I feel really good about them, and we should

52:09

actually raise taxes. People like, what the hell? They also feel shocked when they hear a money guy saying, like, buying a house actually might not be the best investment.

52:18

So it's funny. I will say, like, when I talk about real estate, I definitely

52:22

mix it up, and sometimes people will go, like, Ramit, you're so negative about buying a house. And I go, The fact that you think my advice, which is run the numbers on the biggest purchase of your life, is negative.

52:35

Tells you how far the overton window has shifted. That if someone says you should actually calculate the biggest purchase of your life that's being negative, I go no. No. No. No. No. You have to run the numbers. And as you and I know, Sam, a lot of times, it's, like, not that great of an investment. Index funds could often, not always, but often outperform.

52:55

More often. More often.

52:57

Yeah. Depending on city and, like, for for everybody listening, I lived in I've rented for

53:03

About twenty years, I have made more money renting than I would have owning.

53:08

And I've rented in San Francisco,

53:10

New York, LA,

53:12

In New York, for example, I kept a very close eye on the real estate market.

53:17

It would have cost me two point two times more to own the equivalent unit, same neighborhood, same view, same size, same number of bedrooms,

53:26

two point two times. And so if it was a three thousand dollar apartment, it would have cost, like, sixty two, sixty four hundred a month when you factor in all the phantom cost, interest, opportunity cost, maintenance. I just took the thirty two hundred. I just put in the market and made way more money and less hassle.

53:43

But your political thing, that's, like, on your list of things to do to stick out. Right? You have a list here of how to stand out. And you say unconventional, unconventional

53:52

decisions stand out. Talk politics. Yeah. Yes. Talk politics. Yes. That that's what I meant. Let's talk about it. Yeah. Yeah. So I I had this YouTube video I did many years ago, which was, like, why I don't talk about politics. I think it's still up on YouTube. And I was like, hey, guys. I am like, you know, I'm not gonna talk about it, and I had my reasons.

54:10

And two thousand sixteen happened, and I was like, no way. No fucking way. Not in the country I grew up in where we have Comments like, let's ban Muslims

54:21

until we figure out what's going on. I go, what the fuck?

54:25

This is This is crazy. I studied and you know what? I studied in college. Right? I studied propaganda,

54:31

social influence, and persuasion,

54:33

cults. I studied that. And I start to see the same dynamics happening here. I go, if I can't speak up a first generation

54:42

successful

54:43

guy who was lucky, and also worked hard

54:47

became

54:48

successful,

54:49

you know, in in the ways business and all this stuff. If I can't do it then who can't? And so I started doing it and people flipped out. The first few posts I made were like,

54:58

stick to finance.

55:00

I go, first of all, They always are the same type of people who tell me this. And and they expect because of the way I look, they expect me to kinda roll over and be like, oh, sorry. You're right. You're right. I come right back at him. I go, I'm not gonna stick to anything. This is my feed, and I'll tell you exactly what's going on. By the way, I happen to know a little bit more about this than you. And they are

55:20

shocked. I and I post their comments to me. It's quite, illuminating when you see.

55:25

55:26

Over the last, like, five, six years, I've actually had, like, thousands of conversations, thousands

55:31

of political conversations

55:33

Why? Because I actually don't get the chance to talk to people like this in real life. People who go like,

55:40

we should, like, cut all taxes, taxes are theft. And then I go, like, tell me why. Like, what about the roads you drive on? Who should do that? And I I really get to understand, get inside their minds. And Sometimes I post the conversations because I want you to see a lot of people go, we should, like, we should reason, we should have conversations.

55:56

I go take a look at these conversations. Like, I'm very patient with them.

56:00

But, yeah, I do think that, people are afraid to talk about their genuine political beliefs or to say, like, this is actually wrong. Because they're worried about what's gonna happen to their business. My business is based on my reputation, and I go, look, if you're gonna leave, if If you

56:17

don't agree that young people should have access to voting rights, then don't buy my book. I'm totally fine with you leaving my community. And I believe that. But you have a list of other things on here. And some of the things I,

56:29

I wanted to talk about. So what's the DNS list? Do not sell list. And how does that make you stand out? Oh, so

56:34

Well, when you so let's the the whole concept of standing out is the world wants you to be vanilla.

56:42

Have you noticed, I see I I say that line all the time on this point. I still love you. Appreciate you saying it. Okay. Thank you, everyone. Make sure you hear that credit. No. I I give credit, but you you that line does the world wants you to be vanilla. I use that all the time. And I'm I'm vanilla, by the way. I could say it.

56:58

No. I don't actually I don't think so. Okay. Look.

57:01

Vanilla means the world wants you

57:04

to be like everybody else. And it comes out in peculiar ways. Right? The world wants you be vanilla, they go

57:10

Sam, you're throwing money away on rent. You should buy a place.

57:13

Vanilla.

57:13

And now for some people buying a house makes perfect sense, but if you're twenty three years old, you don't know where you're gonna be in three years, it doesn't make any sense.

57:20

The world wants you to be vanilla. They tell me, Ramit, you should stop cursing on your,

57:25

YouTube videos. I go, but that's how I talk. And sometimes I hear stuff that's crazy. What do you want me to say? You want me to stop because of the algorithm?

57:32

No. I'm not living my life by an algorithm.

57:35

The world wants you to be vanilla when they told me, Ramit, you shouldn't sell programs.

57:40

That's scammy. You should give it all away for free. I go, No. This is a profitable business, and I'm totally comfortable charging thousands of dollars

57:49

for programs that are gonna change your life, start a business, find a dream job. One of the things we did was,

57:55

we decided early on that

57:57

we are gonna be highly selective about who we allow to be our custom Oh, I remember this. Kindly selected. Yeah. Didn't you have, like, a guy who's, like, I I'm going into credit card debt buying your stuff and you go, you're banned. You can't buy her stuff anymore. Yeah. I no. I've banned

58:10

thousands of people, thousands. The DNS list stands for do not sell. And we have a very extensive list of people who we simply will

58:20

not except their money. So policy number one is if you have credit card debt, you cannot join our flagship programs. Those are the expensive ones. Why?

58:28

Two reasons. One, if

58:30

If you actually understood how credit card interest rates work, you would never spend two thousand dollars on a program. You would pay your debt off first, get financially comfortable, right, and then come back to us. And, two,

58:43

the type of people who join with credit card debt They often have a lot of pressure on. Like, they go, this has got to work. I'm down to my last dollar. I go, no. You can't make huge changes in life if you have that kind of pressure. So slow it down. Here's a free chapter from my book. And, like, please don't join. Come back when you're ready. We'll be here. If they still join,

59:04

We bet we ban them for life. And I think for any entrepreneur listening,

59:09

you don't have to do the same thing I do, but the point is

59:12

If you really elevate yourself, you go, hey, I'm spending tons of time building the best product or service in the world. Therefore, I'm gonna be selective about who I allow

59:21

to join

59:22

my business, like Ermez,

59:24

very selective about who they allow to buy their birkin bag.

59:28

Think about elevating yourself make sure that you're actually good enough to elevate yourself and then be selective. It actually builds a much better and more profitable business. You say, don't be the first mover.

59:39

Wait to write a book, start making money, file your natural tendencies.

59:44

So for example, I love slow long term thinking,

59:48

So that's what you're gonna do. And you'd so you'd be horrible at starting clubs in Miami, and then you have a framework of fast, deep, and long.

59:56

What so I I agree with the first mover thing. The write a book thing, I actually agree with too. Writing a book seems like a pain in the ass, by the way. And what what start making money? What do you mean?

01:00:06

Well, I think that sometimes we,

01:00:08

people believe I need to build up, like, this huge long,

01:00:12

audience before I start making money. And that's actually what I did. And I in retrospect,

01:00:17

it caused me a lot of hardship,

01:00:20

because

01:00:21

I was writing for free in two thousand four, five, six,

01:00:24

And when I finally sold something for five dollars, there's a four dollar ninety five cent ebook, I was petrified of selling. I had a pretty decent sized audience

01:00:34

and a lot of people got pissed off at me.

01:00:37

Really mad because they basically saw me as the free information guy. And when I tried to redefine the dynamics of that relation people do not like that. It would have been much better if I'd started off. And I was like, hey, this is actually gonna be a business.

01:00:50

It would have taught me, like, focus on the metrics that matter, focus on things that matter. And it also would have set the expectation with my audience. So I went through a lot. Like, I went through two and a half, three years of people unsubscribing for my list every day I was using Aweber at the time. So you can see the reasons that they unsubscribe. So every morning I woke up, there's, like, seventy five people. They're, like,

01:01:11

You suck.

01:01:12

You're a sellout.

01:01:13

And I was like, wait, what? I still give away ninety eight percent of my stuff for free. I'm selling a five dollar ebook, and they were furious, and that was my fault, not theirs.

01:01:26

Our software is the worst. Have you heard of HubSpot?

01:01:30

See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot

01:01:40

girl better.

01:01:42

We I have so many people who ask me. They're like, I'm gonna do a newsletter. When do I monetize?

01:01:46

I usually tell them, or a podcast, whatever. I usually tell them, like, This is a huge generalization.

01:01:51

But for a newsletter, maybe when you're at five or ten thousand people, then you could have an ad add. If it you could have an ad in it. If you're just selling, like,

01:02:00

product,

01:02:01

fucking do it right away. Like, day one, have it in there. Yeah. And they're like, I should do it that early. It won't I, like, turn off my audience? I'm like, no. You won't.

01:02:09

But you need that money in order to do more shit. And I'm like, also, if you turn off your audience doing this, it's the wrong thing. I remember Casey Neistat.

01:02:17

Casey Neistat,

01:02:19

my favorite, you know, he's I love him. He had, this video where he said I was,

01:02:24

he talks about money, and he goes, I was, like, at peak fame in, like, two thousand sixteen. And he goes, I was still broke because even though I had -- Yes. -- even though I had all of these downloads, people thought I was famous didn't have any money. And he goes, I thought I was being a cool artist by not having YouTube ads on, but I went back and did the math. That was, like,

01:02:44

four or five million dollars a year that I was missing out on, and I was fucking broke. And I was an idiot. And so if you're an artist out there, don't be a fool. Take the money. Because then you could keep doing more art.

01:02:57

Listen to Sam. I wish I had learned that, Sam, like, early on. I did not I had the same sort of thinking. Like, Oh, my gosh, monetizing will turn people off. And what I didn't realize is, first of all, if you're turning them off by trying to make a living then you've got the wrong audience better to know that early than later.

01:03:13

And a lot of times, people actually like it. Like, they want to know what you recommend. So that was interesting. But most of all, if you have money, it enables you to build a better business, better people, better design, better talent, better all of it. And I didn't get that for a few years. I wish I had.

01:03:33

We'll wrap up in a second because I know you're at we're we're we're at the hour, but one last question, which is

01:03:39

sometimes people come to me and they'll be like, you know, my personal brand is really tied up in my company's brand.

01:03:47

And that will make it hard because maybe I wanna sell my company.

01:03:50

So have you ever thought about selling? I will teach you to be rich would you ever sell it? And is it sellable

01:03:56

being so tied to you?

01:03:59

I don't think it's sellable

01:04:01

in the way that I would

01:04:04

need to maintain my reputation. I have had,

01:04:07

some interest in selling the business.

01:04:12

I remember I got invited.

01:04:14

I was at a party in New York, and this kind of mysterious guy comes up to me, and he had a very generic name. And he he was like, oh, nice to meet you. But he knew

01:04:23

a lot about my business. Like, more than any normal person would know. He knew, like, the way I structured my funnels. He knew

01:04:31

basic conversion rates. I was like, who in the hell is this guy? He goes, hey, I'm gonna be in town in a couple weeks. I'd love to get together for breakfast. I was like, cool.

01:04:41

So, you know,

01:04:43

I was, like, pretty young guy. I was working out of coffee shops, stuff like that. He invites me to the four seasons in Midtown for breakfast. I was, like, What the hell? He knew how to tick your fancy, man. You like fancy hotels? Yeah. I was like, okay. Let's go. So we get there and,

01:04:58

it's four people.

01:05:00

Including me at the table, three other guys. Him.

01:05:03

So I was like,

01:05:05

cool. Like, this is weird, but, like, let's let's do I don't know what's going on here. So chatting with the guy. He's very nice.

01:05:11

And one guy's,

01:05:13

kinda, like, silent. And the other guy,

01:05:16

is sitting there with his arms crossed and just listening. I'm trying to figure out, like, what's the power dynamic here? What's going on?

01:05:22

And at one point, one of the guys, the guy with the crossed arms, who wasn't saying much,

01:05:27

He mentioned that he,

01:05:29

like, vacations in North Carolina or something like that.

01:05:33

And I go, oh, like, how far is the place from the airport?

01:05:36

I don't know why I asked that question, but we're talking about it. And he said something like, oh, it's like a five hour drive. I go, wow, that's the long drive. He goes, oh, I don't drive. I take a helicopter.

01:05:45

Bingo.

01:05:46

Oh,

01:05:46

got it. Okay. Got it. Now I understand what's going on. So they wanted to buy

01:05:52

a percentage of the business over fifty percent

01:05:56

and they wanted to, you know, basically hyper monetize it. Now my business could make a lot more money if I got more aggressive with

01:06:05

my We don't really run Facebook ads

01:06:08

to for us to win on Facebook, we would need to get much more aggressive than we're willing to. Like, I have a brand. I have a reputation. I also

01:06:15

I already have the name I will teach you to Rich. I actually love when people come. They expect to get this hard sell. And they're like, oh, this guy went to Stanford. He has a Netflix show. Like, you can get his book a lot of it for free. Like, it's, you know, it's it kind of you're like, oh, I'm surprised.

01:06:30

I didn't sell. I told him point blank, and I even thought to myself, like, what would I do with the money? My life is great. I had an assistant.

01:06:38

I had a trainer. I was like, I'm good. Like, what am I gonna do with extra money?

01:06:43

I'm actually really glad I did not sell because the business went through a big growth spurt in the next few years.

01:06:48

But now I have a dream that I love. I have a one hundred percent boost strap business. I work from home. My team is amazing.

01:06:56

And, like, I get to go on

01:06:58

Talk

01:06:58

shows like this, talk about my philosophy, and then people email me with their

01:07:03

success stories. I'm like, dude, it does not get better than this. I appreciate

01:07:07

every

01:07:08

day that I have this business. Is there any financial or business goals that you haven't as a north star where you're, like, you know, in ten years, it would be cool if we did this.

01:07:19

I'm in a I guess I didn't expect Netflix to happen. Like, I was not gunning for it. It just happened.

01:07:25

So,

01:07:27

I wanted to reach more people. That was my goal. And I've now reached more people in the last

01:07:32

week than I have in probably ten years, which is like my I'm still trying to sit with that.

01:07:38

So I probably need to recalibrate where I wanna go, but I'll tell you, like, one thing I know, from doing the podcast is, when I started the podcast, I sat down. I wrote a vision document. I'd never really do this. And I wrote it because I knew that we were gonna to get a lot of people involved, like, editors and guests and everybody. And I was like, you know what? I need to just write down my exact vision. So I was, Here's what the podcast is. Here's twenty sample, titles that I wanna do. Here's the type of people. Here's what it's not. It's not a podcast about

01:08:08

compound interest calculations.

01:08:10

And

01:08:11

when I wrote that,

01:08:13

I realized that the

01:08:15

number one, the podcast has to be fun for me. If it's not fun, I'm not doing it. And I would imagine you have a similar thing. Like, once you make a certain amount of money, you go, okay, like, what is the other meaning? It's gotta be fun. And if it's not, or it's not, like, reaching the right people,

01:08:30

I'm just not into it. Wanna, I, you know, for for everything bad he's done, he said something amazing, which is Kanye West said something. He goes, I do dope shit.

01:08:41

And, or, you know, there he was there's a story of him with Dave Chapel and Dave Chapel's,

01:08:46

you you know,

01:08:48

Kanye's backstage at Dave Chapel show.

01:08:50

Someone calls Kanye,

01:08:52

and Dave is returning the story and

01:08:55

Dave goes, or Kanye goes, hey. Yeah. I can't really talk right now. Because I'm backstage with Dave Chappelle watching never seen before clips of his show right now. And then he goes,

01:09:05

Yeah. Because my life's dope and I do dope shit, and he just hung up. And,

01:09:10

and then he, like,

01:09:12

and then And then he, like, you know, at, like, in the past couple of years, he gave this interview. He's like, money's cool, but, like, I just wanna do dope shit. And he, like, keeps repeating this, like Listen. I need to start talking like this. Now I'm like, like, what kind of celebrity shit do I need to say now that I have a show? Like, what do I need to know? Meanwhile, I'm just this internet dork who sits on Twitter, I make a joke about real estate or asset allocation. And then I'm like, alright. That was a good day. I go take a nap on the couch. I'm like,

01:09:38

I gotta learn what these guys are doing. Well, me and Sean have a joke, but I I I truly live this way. I'm like,

01:09:45

would my twelve year old be proud of the shit that I'm doing now? You know what I mean? Like, am I because, like I've heard you talk about this. It's it's crazy. When you said it like that, would my what your twelve year old self or my twelve year old self Like, I heard you say this the other day. I went home. I told my wife, and I told her,

01:10:03

like, my twelve year old or even twenty year old self.

01:10:07

Would not believe it. Would not believe

01:10:10

that I'm married to you.

01:10:12

Would not believe that we travel the way we travel that I have a business like this,

01:10:18

like a team that's, like, awesome. You can, like, talk to celebrities and shit. Yeah. It's awesome. Yeah.

01:10:24

Yeah. By the way, I'm getting these DMs from celebrities, like, athletes. You know, I don't know anything about sports. Right? Same. And they're always like I saw you tweeted. You're like, I'm from the phillies or something.

01:10:34

Yeah. I'm from the Eagles, and I'm like, is that a basketball team? And, like, they don't even reply. I'm like, this is

01:10:42

I'm like, dude, I'm not equipped for this world. Like, all these oh, dude, it's so funny when when, when Netflix email me

01:10:49

when the the first time they emailed me. They were like,

01:10:53

oh, hi. Like, you know, we'd love to talk to you about a project. Do you have representation, or should we, like, speak to you directly? And I was like, What the hell is representation? Like, I didn't even know what they were talking about. Like, I didn't have a entertainment lawyer. I didn't know how to find one. I went on Google. I literally typed entertainment lawyer,

01:11:12

and I looked through the list.

01:11:15

I'm like, that's how I founded entertainment lawyer.

01:11:17

And, like, I had to learn this industry,

01:11:20

like, seriously from the ground up, and then it took me like, a couple of years to truly start to scratch the surface because in Silicon Valley, it's very different. It's way different. Tweet someone. They'll take a meeting. Yeah. It's, like, But the the industry dynamics are different. Like, subtle things. Like, for example, engineers are kind of regaled as, like, the most valuable

01:11:41

Okay. Well, what's the equivalent in Hollywood? That's not obvious from the outside.

01:11:45

And,

01:11:46

what are the, like, cultural mores? It's not obvious. So dude, I'm just at the very beginning of learning this stuff, but it's actually really cool to be a student

01:11:56

of a new industry and learn, like, Oh, that's how things are done here. And, oh, there's actually kind of a reason why. We've just gotten popular enough now that some of the agents, you know, like the what's it, CAA, and I forget the other three. Yeah. There's, like, two or three of them, where they're actually starting to talk to us.

01:12:13

And I I'm incredibly turned off by the whole process. I I find it to be very off putting, and I, like, I have to remind myself, well, know, there could be a reason why this exists. And then I started talking to him, like, well, these guys seem pretty nice, and they're making a lot of sense. But then in back of my head, I'm like, these people are fucked sharks. They're gonna steal from you. They're gonna, like, feel like like, you know what I mean? Like, it's like this hard, dichotomy.

01:12:36

Wait. We gotta talk about this. Like, if you ever wanna, like, chat about it because I know I know these folks. And

01:12:43

do you like totally legit?

01:12:47

Yeah. That's like a weird question. Are are they legit? Is, like, is a recruiter legit? I mean, it depends for what you're going for. Yeah. Some If you, you know, you're in a unique

01:12:57

perspective because number one, you have this huge podcast. You and Sean have built this amazing thing. And, like, the personality, the events you've built is, like, crazy. I mean, I watch

01:13:09

from the early days, and I've really gotten your podcast in the last year. And I'm just like, oh, you guys are, like, firing on all cylinders. You would have no idea if you guys do best. How how how fast it is the way. Our events are way more half ass than you think.

01:13:22

Really?

01:13:23

Dude, the photos look incredible.

01:13:25

It's like They're great. But, like, if they're thrown together.

01:13:28

Really? You just show up and just, like, hang. Fuck. That's insane. Okay. Anyway, it looks great.

01:13:34

And then you're, you know, you already have money. So you're not, like, super profit motivated unless it's, like, the right opportunity. It's you and Sean. You got HubSpot involved. So there's a lot of unique things, but one thing I learned in Hollywood is take the meeting. Always take the meeting, which is different because I turned down nine out of ten things. I'm just like, nope. Nope. Nope. But if you want it's all relationship based way more than tech. Way more. Just to give you an example, a lot of lawyers,

01:14:01

PR firms in Hollywood, they will not even take your call, even if you're ready to hire them. Like, you have a fat check. They will not even take your call if you're not referred by

01:14:13

an agent or someone else like that. That's mind blowing. That pisses me off. You know, I love Jay Leno. Jay Leno has his you're not into cars. I don't think, but he's got this really cool show called. Wait. Just having a Honda cord not count as being in the cars? Unfortunately, not my friend. It does not. But Jay jay Leno has this thing called Jayleno's garage, and he tells you the history of the car and why it's cool. And he's got this funny,

01:14:36

bit where he talks about Ferrari. He refused you know, Jay Leno probably has five hundred or a thousand cars, and they're all, like, historical and important. And he goes, someone was like, why aren't there any Ferrari here. He goes, I refuse to buy a ferrari. And he goes, why? He goes, because they you have to get on a wait list, and you have to, like, get on a wait list to buy one in order to buy the next one. So in order to buy, like, for example, let's say there's, like, a GTO

01:15:00

two fifty, which is, like, a thirty million dollar car. They only made five of them, whatever. It's like this really rare car, and it's like art. And he's like, I would love to own one because I think they're awesome. But they make you buy the entry level one. Then you have to get on a waiting list to buy the next one and you can't sell it. You have to do all these rules. He goes, I refuse

01:15:16

to bow down to that bullshit. And I'm not gonna play that game. I just wanna I I I just now he's like, I realized it's not like the every man I'm not like the every man But in some regard, like, I just don't wanna, like, jump to the hoops. I just wanna say, if I'm willing to give you money, please let me have it. And so I refuse to buy a Ferrari for that reason. I respect that. And you're talking about hermes. I'm like, dude, I'm not gonna get on a fucking list to buy this shit. That's bullshit.

01:15:38

Yeah. Yeah. Yeah. I I agree. I respect that he

01:15:41

is like, no, I'm not gonna play that game. I love that. At the same time, I also understand why a luxury business does that. So there's a a couple of great books on luxury and and there's this phrase,

01:15:53

when the CEO

01:15:55

01:15:56

volvo

01:15:57

sees two volvos on a city block. He's happy.

01:16:01

When the CEO

01:16:02

01:16:04

Porsche or Rolls Royce sees two, he gets worried.

01:16:07

And I think that that's right on. Luxury is a totally different beast totally different way of marketing. You don't want too many people to have it, and so you create these barriers.

01:16:17

By the way, I listened to this this Rolls Royce,

01:16:21

podcast.

01:16:22

So I like I love I'm not, like, Rolls Royce to me. The look of it is a little gaudy for me. And, also, I'm not really a car guy, but one day I'm gonna buy a sweet car. Like, it's gonna be amazing. What people are gonna be like, this fucking guy told

01:16:36

maybe bentley, maybe Rolls Royce. Like, I love the craftsmanship of it. Like, the perfection of it. And that's, like, that's one of the reasons I love beautiful clothes. Like, They're handmade, hand stitched. Everything is absolutely perfect. I've gone to the factory in Italy where I saw the absolutely beautiful, well lit factory floor, and I saw them making these beautiful cashmere sweaters. And I go, I appreciate that they are paying well that everything's done by hand. They have a school in Soleomeo where they're teaching the next generation of artisans and craftsman. That's fantastic.

01:17:08

So I have a love of craftsmanship

01:17:11

Anyway,

01:17:12

I'm listening to Rolls Royce came out with a podcast, which is genius. Because if you're gonna buy a five hundred thousand dollar car, you're gonna listen and research every last detail you can about the car. And, yeah, I just I'm obsessed with the details

01:17:26

of the leather and the color matching. And, you know, if you get a custom color on a Rolls Royce, it's now your color. Nobody else can ever use it from Rolls Joyce. If they want it, they have to ask your permission to use it. I'm like, okay, that's cool. Not not for me today. Maybe someday. One day.

01:17:43

What's the, let's wrap up here, but tell me what's the, what are the luxury books? I wanna write them down. I wanna read them too. Alright. So one of them is called the luxury strategy.

01:17:55

Another one is called cat fur on luxury.

01:18:00

And,

01:18:03

those are two that'll get you started.

01:18:05

I think those are really good ones. Cool?

01:18:07

What are you reading right now?

01:18:11

I'm reading a lot of stuff about the mob, about the mafia. Okay. So I like crime stuff.

01:18:17

I am, what else have I read recently? Lots of crime stuff, unfortunately.

01:18:22

I'm re reading a book on Joseph Kennedy, Joseph Kennedy, you know, father of JFK. He's a really controversial person. He basically got rich off insider trading, then became the first head the SEC made insider trading illegal,

01:18:34

incredibly unfaithful to his wife, but kind of a really good father. So a lot of, like, interesting things. A lot of people don't know that Joe Kennedy was, like, the seventh richest person in America. So JFK was, like, not just wealthy, but really wealthy. So I'm rereading a book on him, and I'm rereading a book on

01:18:50

the,

01:18:51

American capitalism between nineteen ten and nineteen twenty. It was highly unregulated. So, like, the Andrew Carnegie's of the world, Jay Gould, John Rockefeller, they were really fascinating because it was, like, super cutthroat. And so I'm rereading about that. Let me just share what I'm reading right now too.

01:19:08

One is called unreasonable

01:19:09

hospitality.

01:19:11

And in that's the guy who used to run, a very high end restaurant in New York. Another one is called customers for life. This is by a guy who ran an auto dealership.

01:19:20

Just like

01:19:21

really nitty gritty business. I just love that.

01:19:25

I got one called the power of the past. This is awesome. For anyone who listens to my podcast, you'll hear me talk about money and class. Class has not really talked about in America. But it exists. It's the power that passed by Jesse Strive. And then,

01:19:40

color of law is when I'm rereading on real estate redlining and,

01:19:45

race in history. So, anyway, those are a couple few books I'm reading. Well, Ramin, I like this. Yeah. We dude, I was just thinking, I've just wrote a note We I should have a podcast just on books, just asking, like, interesting people what they're reading and why. Oh, dude. I would

01:20:00

I would love that. Well, I've just I we just I'll be your first listener, and I'll definitely come on. That's a great idea. Yeah. I I mean, because that's always like, one of my favorite parts is ask people what they're reading and why.

01:20:10

But, dude, I appreciate you doing this, man. You're you're the man. I thank you for your friendship. Thank you for doing this. Congratulations on the show. It's freaking awesome. My wife and I were watching. Thanks, all day yesterday.

01:20:20

Really? Oh my god. I sent you the video of us. You sent me that.

01:20:25

Dude, to to know that you guys are watching this, which I spent, like, years doing, kept it quiet for that long, and to know that it's, like, inside your house and the two of you are connecting over it, like, honestly, the highest praise for someone who creates anything. So thank you. It means a lot. It was awesome. And I appreciate you doing this. Thanks for everything. Thank you, dude. That's the pod.

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