00:00

But I actually think there's an interesting business where you can look at anything that someone is having to spend a substantial sum today for something that's gonna happen in twelve or thirty six months.

But I actually think there's an interesting business where you can look at anything that someone is having to spend a substantial sum today for something that's gonna happen in twelve or thirty six months.

00:11

And you help them, guess the right prediction.

And you help them, guess the right prediction.

00:14

You can build an interesting business, and I'm gonna give you an example.

You can build an interesting business, and I'm gonna give you an example.

00:27

Okay. So let's do it. What, what topics you got today? Alright. I've got one idea based on something you sent me. Oh, wow. Rich.

Okay. So let's do it. What, what topics you got today? Alright. I've got one idea based on something you sent me. Oh, wow. Rich.

00:35

Yeah. But you Thanks, Sam. Appreciate having one idea based on something I sent you. Something really put in the work today.

Yeah. But you Thanks, Sam. Appreciate having one idea based on something I sent you. Something really put in the work today.

00:43

Look, I'm in the final interview stage for my new researcher.

Look, I'm in the final interview stage for my new researcher.

00:47

But you told me last time you you had a lot and, just hear me out. So you sent me this thing called exploding topics. Right? Yeah.

But you told me last time you you had a lot and, just hear me out. So you sent me this thing called exploding topics. Right? Yeah.

00:55

And you said their traffic's killing it. And exploding topics, do you wanna explain what it is? Yeah. It's basically like a if you go to the website, you'll see a series of charts. And the charts are basically saying, hey, this,

And you said their traffic's killing it. And exploding topics, do you wanna explain what it is? Yeah. It's basically like a if you go to the website, you'll see a series of charts. And the charts are basically saying, hey, this,

01:08

this thing, this trend is

this thing, this trend is

01:11

is growing in,

is growing in,

01:13

in popularity. I think it started by which keywords were growing in popularity because Brian Dean, who owned Backlinko, a popular SEO blog, got involved with it. And then it kind of changed to what it is now. Okay. Yeah. So I didn't know what the underlying what are they looking at to tell you what's trending or not, but they'll be like,

in popularity. I think it started by which keywords were growing in popularity because Brian Dean, who owned Backlinko, a popular SEO blog, got involved with it. And then it kind of changed to what it is now. Okay. Yeah. So I didn't know what the underlying what are they looking at to tell you what's trending or not, but they'll be like,

01:30

You know, hey, there's this thing called PowerDash. It's a vacuum cleaner for pet owners.

You know, hey, there's this thing called PowerDash. It's a vacuum cleaner for pet owners.

01:35

It's grown three thousand percent right now. Right? They're but, you know, the volume of that key of that surge is three hundred twenty. So not not huge. Regenerative agriculture. Right?

It's grown three thousand percent right now. Right? They're but, you know, the volume of that key of that surge is three hundred twenty. So not not huge. Regenerative agriculture. Right?

01:44

Growing six hundred fifty eight percent with twelve thousand

Growing six hundred fifty eight percent with twelve thousand

01:47

searches. And you could look at that and you'd be like, that's cool. I'm interested in that topic. Maybe there's something I could do here. So I think it's similar to what trends was, which was I will tell you about things that are getting more popular before they're fully popular

searches. And you could look at that and you'd be like, that's cool. I'm interested in that topic. Maybe there's something I could do here. So I think it's similar to what trends was, which was I will tell you about things that are getting more popular before they're fully popular

02:00

in order for you to take advantage of them with content business, that sort of thing. Right? That's the idea.

in order for you to take advantage of them with content business, that sort of thing. Right? That's the idea.

02:06

Yes. And the people wondering trends. So, basically, I used to own I sold it. I used to own this thing called trends dot co, and it was a weekly email on an online community people would pay three hundred dollars a year for, and we got it. I forget what it was when I sold it, but I think it was at like six million a year, but it very easily could have been like a million a month or so in revenue. But,

Yes. And the people wondering trends. So, basically, I used to own I sold it. I used to own this thing called trends dot co, and it was a weekly email on an online community people would pay three hundred dollars a year for, and we got it. I forget what it was when I sold it, but I think it was at like six million a year, but it very easily could have been like a million a month or so in revenue. But,

02:28

basically, we would send a weekly email, and we had three or two researchers, and they would comb the web and five interesting things, and they would write interesting reports, and they would also include one to two graphics

basically, we would send a weekly email, and we had three or two researchers, and they would comb the web and five interesting things, and they would write interesting reports, and they would also include one to two graphics

02:37

that showed like here's based off of Reddit searches or based off of Google searches or based off of like twenty different data points. This topic is growing quickly. Anyway,

that showed like here's based off of Reddit searches or based off of Google searches or based off of like twenty different data points. This topic is growing quickly. Anyway,

02:47

What,

What,

02:48

exploding topics is doing, there's another another company called meet glimpse. So I think it's meet glimpse dot co or dot com. I don't know. And this is just called trends forecasting. And these versions of it, including my version, they're what I would call prosumer.

exploding topics is doing, there's another another company called meet glimpse. So I think it's meet glimpse dot co or dot com. I don't know. And this is just called trends forecasting. And these versions of it, including my version, they're what I would call prosumer.

03:02

So people who just wanna spend

So people who just wanna spend

03:05

ten to three hundred dollars a month on it. They're not that big of a deal.

ten to three hundred dollars a month on it. They're not that big of a deal.

03:08

But there's this whole other industry of people willing to spend

But there's this whole other industry of people willing to spend

03:12

twenty five, a hundred thousand, ten million a year, all on trends, trend forecasting.

twenty five, a hundred thousand, ten million a year, all on trends, trend forecasting.

03:17

And I think it's a very interesting business model, and I think it's a very

And I think it's a very interesting business model, and I think it's a very

03:22

under

under

03:23

developed industry. And so the one that I brought up a whole bunch is called WGSN.

developed industry. And so the one that I brought up a whole bunch is called WGSN.

03:28

WGSN,

WGSN,

03:28

it's basically a monthly report that comes out in helps people pick which colors are gonna be popular. Which sounds trivial, but that's a really big deal if you're Starbucks and you gotta go and buy

it's basically a monthly report that comes out in helps people pick which colors are gonna be popular. Which sounds trivial, but that's a really big deal if you're Starbucks and you gotta go and buy

03:39

ten million name tags or something like that, and you wanna make sure that you've got like a good color that is like hit or, for example, WGSN

ten million name tags or something like that, and you wanna make sure that you've got like a good color that is like hit or, for example, WGSN

03:46

Do you remember Sean how pineapple was popular? Yep. They helped predict that pineapple, the logo is gonna be popular. Their next one I think is the lemon. They said lemon is gonna be popular. Maybe you told me that actually. And so anyway, that's what this does. But I actually think there's an interesting business where you can look at anything that someone is having to spend a substantial sum today for something that's gonna happen in twelve or thirty six months

Do you remember Sean how pineapple was popular? Yep. They helped predict that pineapple, the logo is gonna be popular. Their next one I think is the lemon. They said lemon is gonna be popular. Maybe you told me that actually. And so anyway, that's what this does. But I actually think there's an interesting business where you can look at anything that someone is having to spend a substantial sum today for something that's gonna happen in twelve or thirty six months

04:10

and you help them,

and you help them,

04:12

guess the right prediction

guess the right prediction

04:14

you can build an interesting business, and I'm gonna give you an example. And, let's just say that it's like HR or, like work styles. So what do we think we're gonna predict

you can build an interesting business, and I'm gonna give you an example. And, let's just say that it's like HR or, like work styles. So what do we think we're gonna predict

04:24

the work the the the the this particular age group, what are they gonna want for working from home in the next thirty six months. And if you're Google or someone that employs ten thousand of these workers, you're like, alright, I kinda need an idea because we're gonna be making x policy. We wanna know how they're going to react.

the work the the the the this particular age group, what are they gonna want for working from home in the next thirty six months. And if you're Google or someone that employs ten thousand of these workers, you're like, alright, I kinda need an idea because we're gonna be making x policy. We wanna know how they're going to react.

04:40

The way it could work, and this is the way WGSN, and this is the way trends and a few other things work, is you do a combination of surveys. So you survey, like, you need to pull, like, a thousand or ten of people, you can survey and get intel from and make predictions, then you look at like different data. So, like, you look at sentiment. You look at, like, what people on Reddit on TikTok are saying, just what trends are saying. And you consolidate in that that into a fairly easy to understand one thousand of two thousand word email that you send out monthly

The way it could work, and this is the way WGSN, and this is the way trends and a few other things work, is you do a combination of surveys. So you survey, like, you need to pull, like, a thousand or ten of people, you can survey and get intel from and make predictions, then you look at like different data. So, like, you look at sentiment. You look at, like, what people on Reddit on TikTok are saying, just what trends are saying. And you consolidate in that that into a fairly easy to understand one thousand of two thousand word email that you send out monthly

05:06

And then you have a consultant

And then you have a consultant

05:08

on staff who you can call on a regular basis and be like, hey, we're thinking about doing x based off your research. Is that a wise decision? And then you have monthly calls as well as a community and a conference. And I think you could wrap this up and do it in most any industry and have something that you could charge

on staff who you can call on a regular basis and be like, hey, we're thinking about doing x based off your research. Is that a wise decision? And then you have monthly calls as well as a community and a conference. And I think you could wrap this up and do it in most any industry and have something that you could charge

05:23

twenty to fifty thousand dollars a year for. And this is something that, what's his name? What's the bald head guy who I like? Scott Galloway. He did this with,

twenty to fifty thousand dollars a year for. And this is something that, what's his name? What's the bald head guy who I like? Scott Galloway. He did this with,

05:31

did a little bit like this with, his company that he sold for three hundred million dollars. What was it called? It was called,

did a little bit like this with, his company that he sold for three hundred million dollars. What was it called? It was called,

05:36

l two.

l two.

05:38

But, anyway, this is my model that I think not enough people know about and take advantage of that I think could be pretty big.

But, anyway, this is my model that I think not enough people know about and take advantage of that I think could be pretty big.

05:45

And, I wish you would let me guess which bald guy you you like. Could have been back. We could have gone on for a couple hours on that one. I have so many that that could have been the answer. Yeah. Stone called Steve Austin. Yes.

And, I wish you would let me guess which bald guy you you like. Could have been back. We could have gone on for a couple hours on that one. I have so many that that could have been the answer. Yeah. Stone called Steve Austin. Yes.

06:00

What,

What,

06:01

so what would you do? So you what was your what was your idea here of, like, how you would create kind of like a trend, status prediction type business?

so what would you do? So you what was your what was your idea here of, like, how you would create kind of like a trend, status prediction type business?

06:09

What I would do is I would I would package my product in the way that I explain. But I think that most industries that you work in, you can figure out some type of thing where you can look at your the buyers of your company and be like, or look at any any different roles in your company and be like, hey, everyone. Can I just talk to you and, like, figure out, like, what decisions are you making that's gonna impact us in, like, two years Yeah? And what type of data do you wish that you had today that would make your decision easier?

What I would do is I would I would package my product in the way that I explain. But I think that most industries that you work in, you can figure out some type of thing where you can look at your the buyers of your company and be like, or look at any any different roles in your company and be like, hey, everyone. Can I just talk to you and, like, figure out, like, what decisions are you making that's gonna impact us in, like, two years Yeah? And what type of data do you wish that you had today that would make your decision easier?

06:35

And I'm sure this exists, but

And I'm sure this exists, but

06:38

one version of this I could think of that's pretty valuable would be

one version of this I could think of that's pretty valuable would be

06:42

if I could pull

if I could pull

06:45

like, hey, I, you know, we got a we're able to survey every,

like, hey, I, you know, we got a we're able to survey every,

06:50

you know, CIO

you know, CIO

06:51

in the fortune five hundred.

in the fortune five hundred.

06:54

And, you know, we surveyed seventy percent of the CIOs in the four to five hundred. Here's what they're thinking in terms of

And, you know, we surveyed seventy percent of the CIOs in the four to five hundred. Here's what they're thinking in terms of

07:00

their software budget for next year. Or here's what they're thinking in terms of, you know, whether they, you know, we

their software budget for next year. Or here's what they're thinking in terms of, you know, whether they, you know, we

07:07

HR people at the at the, you know, top thousand companies Here's what they're thinking in terms of remote pay, or here's what they're thinking in terms of the x y z. And I think

HR people at the at the, you know, top thousand companies Here's what they're thinking in terms of remote pay, or here's what they're thinking in terms of the x y z. And I think

07:16

if it's sort of like what GLG is,

if it's sort of like what GLG is,

07:19

where g o g expert network and people will pay people like you and me,

where g o g expert network and people will pay people like you and me,

07:24

two thousand dollars for a one hour call

two thousand dollars for a one hour call

07:26

because they're making investment decisions and they need to do research and they need actual industry input

because they're making investment decisions and they need to do research and they need actual industry input

07:32

to say, hey, what's the deal with this? I'm not an expert at this. You are. But I need to make a ten million dollar bet. And so as part of my research and diligence, I'm gonna pay, you know, you and ten other people like you, two thousand dollars an hour, twenty grand. No problem. That's

to say, hey, what's the deal with this? I'm not an expert at this. You are. But I need to make a ten million dollar bet. And so as part of my research and diligence, I'm gonna pay, you know, you and ten other people like you, two thousand dollars an hour, twenty grand. No problem. That's

07:46

that that helps me make the right directional bet here. And so I think rather than GLG being a one way thing,

that that helps me make the right directional bet here. And so I think rather than GLG being a one way thing,

07:53

I think you could do it as a

I think you could do it as a

07:56

as a, you know, kind of like pulse survey to as long as you had the right key key audience that was bought in. Now how do you get them to actually answer this? I think you could, a, just do it as part of a broader, like, media thing. Like, if you already have an a newsletter for HR people or whatever, you could do it. Like industry dev could do this.

as a, you know, kind of like pulse survey to as long as you had the right key key audience that was bought in. Now how do you get them to actually answer this? I think you could, a, just do it as part of a broader, like, media thing. Like, if you already have an a newsletter for HR people or whatever, you could do it. Like industry dev could do this.

08:14

I also think you could pay them. And so I think there's some some version of payment rewards that that could go with this because you're probably charging a lot of money, thousands of dollars for these reports.

I also think you could pay them. And so I think there's some some version of payment rewards that that could go with this because you're probably charging a lot of money, thousands of dollars for these reports.

08:25

But there is another business I wanna tell you from a listener here. What's it due? It's called Eureka Servveys. So Google, Eureka. Yes. Yeah. I the bootstrap company. Yeah. So these guys, if you go to Eureka Survey, just say Right? It just says get paid for taking surveys. Right? Make money online. Here's how you do it. And it's like, these are the small small time version of it. So, basically, you go

But there is another business I wanna tell you from a listener here. What's it due? It's called Eureka Servveys. So Google, Eureka. Yes. Yeah. I the bootstrap company. Yeah. So these guys, if you go to Eureka Survey, just say Right? It just says get paid for taking surveys. Right? Make money online. Here's how you do it. And it's like, these are the small small time version of it. So, basically, you go

08:46

You download their app.

You download their app.

08:48

Let me pull it up. He download the app. Did he say did he say we could say their revenue? He told me it. I don't remember if it's coming. He told me once, I think we we should just say it maybe generically, but like, you know, seven figures in revenue bootstrapped off this,

Let me pull it up. He download the app. Did he say did he say we could say their revenue? He told me it. I don't remember if it's coming. He told me once, I think we we should just say it maybe generically, but like, you know, seven figures in revenue bootstrapped off this,

09:01

off this product idea. And

off this product idea. And

09:03

You know, kind of amazing. Kind of amazing that they are,

You know, kind of amazing. Kind of amazing that they are,

09:07

doing so well. And I and I think that this is, like, a really great business. He acquires, I think, in his case, I think he's going for kind of younger audience sort of like, you know, gen z millennial

doing so well. And I and I think that this is, like, a really great business. He acquires, I think, in his case, I think he's going for kind of younger audience sort of like, you know, gen z millennial

09:17

college students, maybe stay at home moms. Like, you know, more of the average average Joe type of consumer

college students, maybe stay at home moms. Like, you know, more of the average average Joe type of consumer

09:24

and able to survey them and they offer gift cards in return, like the brands who wanna run the surveys offer gift cards. And it's a great way to,

and able to survey them and they offer gift cards in return, like the brands who wanna run the surveys offer gift cards. And it's a great way to,

09:33

it's a great way to,

it's a great way to,

09:35

you know, get insight, you know, quickly. Like, for me, If I have a brand, right? I have a brand. I wanna run a survey like this.

you know, get insight, you know, quickly. Like, for me, If I have a brand, right? I have a brand. I wanna run a survey like this.

09:41

That's pretty

That's pretty

09:44

that's like pretty

that's like pretty

09:46

time intensive for me to go do. So I would need to go to a service like this if I wanna get an answer.

time intensive for me to go do. So I would need to go to a service like this if I wanna get an answer.

09:51

Well, so that's my idea for for trends forecasting. I think the survey once interesting. There there's a lot of competition in that space, but I still think it's interesting. But that's like a simple this is like a very simple straightforward thing. It's a lot of work, but huge business, I think. Alright. What do you got?

Well, so that's my idea for for trends forecasting. I think the survey once interesting. There there's a lot of competition in that space, but I still think it's interesting. But that's like a simple this is like a very simple straightforward thing. It's a lot of work, but huge business, I think. Alright. What do you got?

10:08

Okay. So

Okay. So

10:10

I'm gonna tell you,

I'm gonna tell you,

10:13

a couple names. I'm gonna throw a couple names out at you.

a couple names. I'm gonna throw a couple names out at you.

10:16

You just try to tell me the pattern.

You just try to tell me the pattern.

10:19

Leonardo Dicaprio. Kevin Durant. Ellen

Leonardo Dicaprio. Kevin Durant. Ellen

10:22

DeGeneres.

DeGeneres.

10:26

Lucadocic.

Lucadocic.

10:28

George Clooney.

George Clooney.

10:30

You might be thinking movies.

You might be thinking movies.

10:31

You might be thinking sports.

You might be thinking sports.

10:34

It may be celebrity investing. Where am I going with this? No. They all play pickleball.

It may be celebrity investing. Where am I going with this? No. They all play pickleball.

10:39

Pickleball is this crazy crazy thing that is exploding. It's not gonna be new to most people here,

Pickleball is this crazy crazy thing that is exploding. It's not gonna be new to most people here,

10:46

but I'm just sort of late to the party. I played for the first time the other day when we did our kind of weekend getaway for founders things.

but I'm just sort of late to the party. I played for the first time the other day when we did our kind of weekend getaway for founders things.

10:53

And we played. It's a lot of fun. And I was like, I get it. I totally get why you guys haven't been It took you that long. Yeah. I I don't leave the house. So it's not an in my house activity. So therefore,

And we played. It's a lot of fun. And I was like, I get it. I totally get why you guys haven't been It took you that long. Yeah. I I don't leave the house. So it's not an in my house activity. So therefore,

11:06

this is the first time I got exposed to it. Right? Like,

this is the first time I got exposed to it. Right? Like,

11:09

you know, like, I I'm those people that

you know, like, I I'm those people that

11:11

that, like, you know, came out, they're like, COVID? What?

that, like, you know, came out, they're like, COVID? What?

11:14

They don't know what's going on. That's what happened to me with pickleball. And so I started looking into it, and I think there's something

They don't know what's going on. That's what happened to me with pickleball. And so I started looking into it, and I think there's something

11:21

I think there's a bunch of little interesting things. I wanna hear kind of what you've you find interesting I'm gonna throw some stats at you. So my my my overall take is pickleball is exploding.

I think there's a bunch of little interesting things. I wanna hear kind of what you've you find interesting I'm gonna throw some stats at you. So my my my overall take is pickleball is exploding.

11:32

Here's some opportunities I see. And

Here's some opportunities I see. And

11:34

I think it's gonna be huge. It already is getting huge, but I don't think

I think it's gonna be huge. It already is getting huge, but I don't think

11:39

but I see some potential traps, and I'll tell you what those are. Okay. So first of all,

but I see some potential traps, and I'll tell you what those are. Okay. So first of all,

11:45

guess how many people in America

guess how many people in America

11:47

This is a tough one. Yes. How many people in America played pickleball in the last year?

This is a tough one. Yes. How many people in America played pickleball in the last year?

11:51

Twenty?

Twenty?

11:53

No.

No.

11:55

Five million.

Five million.

11:56

It's a good guess. Thirty six million. So thirty six million is a crazy number. Right? That's

It's a good guess. Thirty six million. So thirty six million is a crazy number. Right? That's

12:03

twice as many people as you go to, like, Disneyland every year. It is that's the population of California. Right? So thirty six million is, like, kinda crazy number. Right? That's, like, fourteen percent of the of the total population.

twice as many people as you go to, like, Disneyland every year. It is that's the population of California. Right? So thirty six million is, like, kinda crazy number. Right? That's, like, fourteen percent of the of the total population.

12:15

And,

And,

12:17

and you can see this trend growing. Right? So that it went from five to thirty six. That was in a one year jump. You can see on Google trends, it's just up into the right line.

and you can see this trend growing. Right? So that it went from five to thirty six. That was in a one year jump. You can see on Google trends, it's just up into the right line.

12:26

You have celebrities, like I said earlier, billionaires, buying teams, leagues, that sort of thing.

You have celebrities, like I said earlier, billionaires, buying teams, leagues, that sort of thing.

12:31

I personally know two people who have built multi million dollar brands in this space. I'm gonna tell you about them. So one,

I personally know two people who have built multi million dollar brands in this space. I'm gonna tell you about them. So one,

12:38

One guy, I can't say his name, but he built a Amazon FBA store.

One guy, I can't say his name, but he built a Amazon FBA store.

12:43

And this was two or three years ago. He sold it. So He actually sold way too early. At the time I met him, I was like,

And this was two or three years ago. He sold it. So He actually sold way too early. At the time I met him, I was like,

12:51

oh, great. You you built a store doing what? I've never even heard of this sport.

oh, great. You you built a store doing what? I've never even heard of this sport.

12:57

He was like, yeah, I just got into it.

He was like, yeah, I just got into it.

13:00

You know, got really into it. And so I just thought, oh, let me just see if there's much competition on Amazon for this. There wasn't. I built a popular FBA store and sold it for about eight to ten million.

You know, got really into it. And so I just thought, oh, let me just see if there's much competition on Amazon for this. There wasn't. I built a popular FBA store and sold it for about eight to ten million.

13:10

And so the guy sells it for eight to ten million dollars. And I was like, wow. You know, you know, highway robbery.

And so the guy sells it for eight to ten million dollars. And I was like, wow. You know, you know, highway robbery.

13:17

You know, tell that guy to lose your number at now that he owns. He'd already spent eight million dollars on this you know, pickle what? You know, what the hell is this?

You know, tell that guy to lose your number at now that he owns. He'd already spent eight million dollars on this you know, pickle what? You know, what the hell is this?

13:25

I bet you if you had that thing now, that'd be a forty billion dollar brand. You know, like, this thing is loaded in popularity. Whoever bought it knew what they were doing. The second is there's a guy doing a newsletter called the Dink. So he's doing the hustle or milk road for pickleball.

I bet you if you had that thing now, that'd be a forty billion dollar brand. You know, like, this thing is loaded in popularity. Whoever bought it knew what they were doing. The second is there's a guy doing a newsletter called the Dink. So he's doing the hustle or milk road for pickleball.

13:41

And we talked to him and we were like, we talked to him when we were doing a new episode. Oh, I see it. The dink, like, d I n k.

And we talked to him and we were like, we talked to him when we were doing a new episode. Oh, I see it. The dink, like, d I n k.

13:48

And, cool guy, he's doing a bunch of really smart things on the growth and kind of like content side.

And, cool guy, he's doing a bunch of really smart things on the growth and kind of like content side.

13:54

And he was making more money per reader than we were making on Milk Road.

And he was making more money per reader than we were making on Milk Road.

14:00

We're in the crypto, like, finance niche, and he was making more money per reader in pickleball. Than than we were because he was, a, he's executing well.

We're in the crypto, like, finance niche, and he was making more money per reader in pickleball. Than than we were because he was, a, he's executing well.

14:09

And, b, like, turns out, you there's, like, you know, there's a lot of people who wanna advertise and people who wanna buy stuff, and there weren't really very many mediums for them to meet each other. And this newsletter was,

And, b, like, turns out, you there's, like, you know, there's a lot of people who wanna advertise and people who wanna buy stuff, and there weren't really very many mediums for them to meet each other. And this newsletter was,

14:21

was that? So This guy was, yeah, I think this newsletter is probably worth three three million four million dollars today.

was that? So This guy was, yeah, I think this newsletter is probably worth three three million four million dollars today.

14:28

So two people I personally know that have that have done this. Okay.

So two people I personally know that have that have done this. Okay.

14:32

And

And

14:32

I got a couple ideas here on. I wanna talk about why this works,

I got a couple ideas here on. I wanna talk about why this works,

14:37

where this is going, and also just some of the interesting characters that are involved here.

where this is going, and also just some of the interesting characters that are involved here.

14:42

You've played. I assume you've played.

You've played. I assume you've played.

14:45

Yeah. But hold on. Before we I'm looking stuff up while you're talking. I've got a few I told you, so's that I wanna bring up. I was I was looking this up as you were talking.

Yeah. But hold on. Before we I'm looking stuff up while you're talking. I've got a few I told you, so's that I wanna bring up. I was I was looking this up as you were talking.

14:55

Episode number one forty seven This aired January nineteenth two thousand twenty one, so almost exactly two years ago. Let's go to the listener notes.

Episode number one forty seven This aired January nineteenth two thousand twenty one, so almost exactly two years ago. Let's go to the listener notes.

15:05

It says,

It says,

15:07

Sam brings up Pickleball, a booming sport in Austin. And he talks about all the opportunities there and why he thinks it's gonna be big.

Sam brings up Pickleball, a booming sport in Austin. And he talks about all the opportunities there and why he thinks it's gonna be big.

15:15

Sean brushes this. Says

Sean brushes this. Says

15:17

stupid. Never going in. Yeah. Sean gives Sam wedgie tells of a f off.

stupid. Never going in. Yeah. Sean gives Sam wedgie tells of a f off.

15:24

Then

Then

15:24

You talked about Dink. I was like, that sounds familiar.

You talked about Dink. I was like, that sounds familiar.

15:28

So I wish I could can I share my screen right now? I don't I won't share my screen actually.

So I wish I could can I share my screen right now? I don't I won't share my screen actually.

15:33

I look up Dink founder. It's a guy named Thomas Shields. I Google Thomas Shield's Twitter. I go to his Twitter. I click his DMs.

I look up Dink founder. It's a guy named Thomas Shields. I Google Thomas Shield's Twitter. I go to his Twitter. I click his DMs.

15:39

And there's an unread message that he sent me in

And there's an unread message that he sent me in

15:44

September eighteenth two thousand twenty.

September eighteenth two thousand twenty.

15:46

Hey, Sam. Thomas here. Nice to meet you.

Hey, Sam. Thomas here. Nice to meet you.

15:49

I,

I,

15:50

and he sent me a video on YouTube where it's a custom video of him talking to the camera saying, hey, Sam, and he's explaining to me about this newsletter that he wants to start And he wants to know if I wanna participate in it or something like that. This is the first time I've seen this video, by the way. I I've I've not even I've I've watched it here for the first time ever. So

and he sent me a video on YouTube where it's a custom video of him talking to the camera saying, hey, Sam, and he's explaining to me about this newsletter that he wants to start And he wants to know if I wanna participate in it or something like that. This is the first time I've seen this video, by the way. I I've I've not even I've I've watched it here for the first time ever. So

16:09

I was I take full credit for telling you about pickleball. I take not full credit, but it it is cool that this guy hollered at me and this is four three years later, and he's absolutely doing what he said he was gonna do. So Man, here's his personal video,

I was I take full credit for telling you about pickleball. I take not full credit, but it it is cool that this guy hollered at me and this is four three years later, and he's absolutely doing what he said he was gonna do. So Man, here's his personal video,

16:24

I

I

16:25

Well, this is an unread Twitter message. I never saw it.

Well, this is an unread Twitter message. I never saw it.

16:28

But but anyway, that so that's my

But but anyway, that so that's my

16:32

I

I

16:33

yeah. Well, I remember seeing it, but Twitter's actually great because you can open up a message. And they don't know. And they don't know until you hit accept. And you could read the whole message.

yeah. Well, I remember seeing it, but Twitter's actually great because you can open up a message. And they don't know. And they don't know until you hit accept. And you could read the whole message.

16:44

And so we'd be like, hey, you never saw it. I'm like, yeah.

And so we'd be like, hey, you never saw it. I'm like, yeah.

16:48

Never. So anyway,

Never. So anyway,

16:49

that's my story. So you're asking me, have I played pickleball? Pickleball before?

that's my story. So you're asking me, have I played pickleball? Pickleball before?

16:54

And my my response to that is does dial does Dally part and sleep on her back? Yes. I've played pickle pickle ball before, dude. Of course, I have. Have you seen me? Have you looked at me? I'm a I'm a tall white guy from the Midwest. Of course, I play pickleball. Do I like peanut butter and jelly sandwiches? Sure do.

And my my response to that is does dial does Dally part and sleep on her back? Yes. I've played pickle pickle ball before, dude. Of course, I have. Have you seen me? Have you looked at me? I'm a I'm a tall white guy from the Midwest. Of course, I play pickleball. Do I like peanut butter and jelly sandwiches? Sure do.

17:12

If I'm taking a swig of a of an old school company called a classic right now? Sure is. Yeah. Yeah. You ever had orange soda? Of course.

If I'm taking a swig of a of an old school company called a classic right now? Sure is. Yeah. Yeah. You ever had orange soda? Of course.

17:21

Do you know how pickleball started, by the way?

Do you know how pickleball started, by the way?

17:24

Old people. It was like a senator or something. Right? Yeah, dude. You know your shit.

Old people. It was like a senator or something. Right? Yeah, dude. You know your shit.

17:29

Crazy. That's crazy. You know that.

Crazy. That's crazy. You know that.

17:32

It was a congressman.

It was a congressman.

17:33

So there was it was a board congressman who created this. It was nineteen sixty five, it was in the, like, at the Pacific Northwest,

So there was it was a board congressman who created this. It was nineteen sixty five, it was in the, like, at the Pacific Northwest,

17:41

and they get back from some trip him and his buddy have nothing to do. They're at this house. They have nothing to do. They're bored. The house has a badminton court. I'm like, great. Let's go play some badminton, I guess. They go down there. There's no equipment for badminton. They're like, oh, fuck. Are we gonna do? So they're like, well,

and they get back from some trip him and his buddy have nothing to do. They're at this house. They have nothing to do. They're bored. The house has a badminton court. I'm like, great. Let's go play some badminton, I guess. They go down there. There's no equipment for badminton. They're like, oh, fuck. Are we gonna do? So they're like, well,

17:56

we got ping pong inside, but we kinda be out I kinda wanna be outside. So they take the ping pong paddles

we got ping pong inside, but we kinda be out I kinda wanna be outside. So they take the ping pong paddles

18:01

a wiffle ball, and they go to the badminton court, and they start inventing this game.

a wiffle ball, and they go to the badminton court, and they start inventing this game.

18:07

And

And

18:08

they're board and they invent this game and they're like, and they call it pickleball because I guess there's this phrase called pickle boat, which is like a a hastily assembled

they're board and they invent this game and they're like, and they call it pickleball because I guess there's this phrase called pickle boat, which is like a a hastily assembled

18:16

crew for a boat. And they're like, oh, it was a mash up of we just grab the paddles and play badminton

crew for a boat. And they're like, oh, it was a mash up of we just grab the paddles and play badminton

18:22

and lower the net. It's like this mash up thing. We'll call it pickleball.

and lower the net. It's like this mash up thing. We'll call it pickleball.

18:26

And so they create this thing. It's like, you know, just a small regional game. Nobody's really playing it. And somehow, I I couldn't figure out the link, but, like, somehow about

And so they create this thing. It's like, you know, just a small regional game. Nobody's really playing it. And somehow, I I couldn't figure out the link, but, like, somehow about

18:35

In the last five years, this thing has gone, like, very, very mainstream

In the last five years, this thing has gone, like, very, very mainstream

18:40

to where now there are professional leagues

to where now there are professional leagues

18:43

There are, you know, tons of celebrities own teams that they're people are buying Gary V is buying a team Kevin Durant's buying a team. Tom Brady is buying a team. Patrick Mahomes is buying a team. These teams cost a million dollars now.

There are, you know, tons of celebrities own teams that they're people are buying Gary V is buying a team Kevin Durant's buying a team. Tom Brady is buying a team. Patrick Mahomes is buying a team. These teams cost a million dollars now.

18:55

There are billionaires that are trying to buy leagues and merging the leagues to try to make this like an official thing.

There are billionaires that are trying to buy leagues and merging the leagues to try to make this like an official thing.

19:00

It has become kind of real. And,

It has become kind of real. And,

19:04

there's people are trying to create, like, top golf for pickleball there's a place called chicken and pickle, and can't pickle that's trying to, like, basically create venues where you can come, drink, eat, and play pickleball.

there's people are trying to create, like, top golf for pickleball there's a place called chicken and pickle, and can't pickle that's trying to, like, basically create venues where you can come, drink, eat, and play pickleball.

19:15

And so there's, like, this, you know, mini gold rush that's happening right now in the world in the world of pickleball.

And so there's, like, this, you know, mini gold rush that's happening right now in the world in the world of pickleball.

19:22

And

And

19:23

I started thinking, okay. Where do I think this goes? Because I've seen this now a couple times. I've seen this with MMA,

I started thinking, okay. Where do I think this goes? Because I've seen this now a couple times. I've seen this with MMA,

19:29

right, going from

right, going from

19:30

super fringe to more mainstream,

super fringe to more mainstream,

19:33

e sports.

e sports.

19:34

And even some other things like the drone racing league. You ever seen the drone racing league?

And even some other things like the drone racing league. You ever seen the drone racing league?

19:39

Yeah. Quite. Yeah. I that one hasn't picked up. Like, I thought it was going to, but maybe it will.

Yeah. Quite. Yeah. I that one hasn't picked up. Like, I thought it was going to, but maybe it will.

19:45

Same. Same.

Same. Same.

19:47

And so you see these happen and you sort of think, okay. What does it take to make these work? And I'll give you I'll give you what I think pickleball has going for it. And then I'll tell you what I think is gonna be tougher. So here's what I was going for. By the way, we had a writer at,

And so you see these happen and you sort of think, okay. What does it take to make these work? And I'll give you I'll give you what I think pickleball has going for it. And then I'll tell you what I think is gonna be tougher. So here's what I was going for. By the way, we had a writer at,

20:01

a a freelancer at the hustle who quit for a year.

a a freelancer at the hustle who quit for a year.

20:04

And she became, she wanted to compete in pickleball, and she did. And she started traveling to competitions. Yeah. Like, it's like an intense thing. People love it. What did you say to her when she told you what she planning here.

And she became, she wanted to compete in pickleball, and she did. And she started traveling to competitions. Yeah. Like, it's like an intense thing. People love it. What did you say to her when she told you what she planning here.

20:15

What do you think I said? I said that's awesome.

What do you think I said? I said that's awesome.

20:18

I said, that's great. It's awesome. Get out.

I said, that's great. It's awesome. Get out.

20:23

Yeah. Give me your laptop right now and then get out. And that's awesome. Yeah. But it is awesome.

Yeah. Give me your laptop right now and then get out. And that's awesome. Yeah. But it is awesome.

20:29

Text me a pick. Go after yourself.

Text me a pick. Go after yourself.

20:34

You're like, objectively, this is awesome.

You're like, objectively, this is awesome.

20:36

Emotionally,

Emotionally,

20:37

I feel a little wounded, and I'm rooting for you to fail.

I feel a little wounded, and I'm rooting for you to fail.

20:43

No. But she did. It it it and she's doing good.

No. But she did. It it it and she's doing good.

20:47

Okay. So here's what I think it has going for it. So Why, like, let's brainstorm. We've done this with food. Remember you had your food thing that was, I think, like, low key genius,

Okay. So here's what I think it has going for it. So Why, like, let's brainstorm. We've done this with food. Remember you had your food thing that was, I think, like, low key genius,

20:56

and nobody really respects you for it except for me, but, like,

and nobody really respects you for it except for me, but, like,

21:00

That's such a left handed compliment. Look, people don't get it. I do, but no one else does. No one else does. Your parents don't understand, but I'm okay with your lifestyle.

That's such a left handed compliment. Look, people don't get it. I do, but no one else does. No one else does. Your parents don't understand, but I'm okay with your lifestyle.

21:08

We we've talked about it two or three times just to say the joke again to see if it hits.

We we've talked about it two or three times just to say the joke again to see if it hits.

21:14

And it just doesn't seem to hit. But, like, let's do it again. What's your food thing, and then let's Let's do the equivalent for the sports world. So for food, I was like, there's like a handful of categories that you need to check off in order to make your food go viral. So see if there gotta be, like, a side food where it becomes the main thing. So it's like instead of like ice cream that has cookie dough in it, it's like only cookie dough. The other thing is it has to be a different, color than normal, so green ketchup,

And it just doesn't seem to hit. But, like, let's do it again. What's your food thing, and then let's Let's do the equivalent for the sports world. So for food, I was like, there's like a handful of categories that you need to check off in order to make your food go viral. So see if there gotta be, like, a side food where it becomes the main thing. So it's like instead of like ice cream that has cookie dough in it, it's like only cookie dough. The other thing is it has to be a different, color than normal, so green ketchup,

21:39

or rainbow bagels, or it has to be a different

or rainbow bagels, or it has to be a different

21:43

size. So, like, a huge pizza or a really small thing. Or the last one was it has to be the combination of two things that are related, but you wouldn't normally have done it, like the cronut.

size. So, like, a huge pizza or a really small thing. Or the last one was it has to be the combination of two things that are related, but you wouldn't normally have done it, like the cronut.

21:52

Right. Yes. Exactly.

Right. Yes. Exactly.

21:54

Again, genius. Finally, hopefully, hopefully, you get to do this time.

Again, genius. Finally, hopefully, hopefully, you get to do this time.

21:59

So I think there's sort of a similar thing when it comes to creating a hit game or hit sport because when I played pickleball, I was like, okay,

So I think there's sort of a similar thing when it comes to creating a hit game or hit sport because when I played pickleball, I was like, okay,

22:08

That was fun. And here's what was fun about it.

That was fun. And here's what was fun about it.

22:12

There's zero learning curve. Like, we literally the nobody even really explained anything. They were stand here and when the ball comes to your hit it and then they were like, there's two rules. Don't go in the kitchen and like, you know, whenever, you know, here's how the scoring system works. They they told me that as we were playing,

There's zero learning curve. Like, we literally the nobody even really explained anything. They were stand here and when the ball comes to your hit it and then they were like, there's two rules. Don't go in the kitchen and like, you know, whenever, you know, here's how the scoring system works. They they told me that as we were playing,

22:26

it was very intuitive. It's like, okay. Cool. Got this paddle similar enough to tennis, similar enough to ping pong. I I kind of already know how to move my body this way. Alright. This will this will work.

it was very intuitive. It's like, okay. Cool. Got this paddle similar enough to tennis, similar enough to ping pong. I I kind of already know how to move my body this way. Alright. This will this will work.

22:35

So zero learning curve.

So zero learning curve.

22:37

We were playing, and the age range of the players that we were playing with, if somebody had their son there, you know, who I think is, like, you know, eleven or twelve. But I I think you could basically play this game from age eight to, like, sixty five.

We were playing, and the age range of the players that we were playing with, if somebody had their son there, you know, who I think is, like, you know, eleven or twelve. But I I think you could basically play this game from age eight to, like, sixty five.

22:50

And so everybody's playing. My my my My mom's close to seventy and she goes to her pickleball league twice a week. Okay. We we're we're probably pushing this to eighty. You know, I don't know how how but this is super broad range. And how many sports can you really say that for? Very, very few sports can be played by extremely young and extremely old people.

And so everybody's playing. My my my My mom's close to seventy and she goes to her pickleball league twice a week. Okay. We we're we're probably pushing this to eighty. You know, I don't know how how but this is super broad range. And how many sports can you really say that for? Very, very few sports can be played by extremely young and extremely old people.

23:07

You could just play it with two people. So you don't need like five on five or like, you know, a full football team or basketball team.

You could just play it with two people. So you don't need like five on five or like, you know, a full football team or basketball team.

23:15

It picked up during COVID because it was kind of like a outdoors activity

It picked up during COVID because it was kind of like a outdoors activity

23:19

that anybody could do that was sort of socially distanced. And so I think that was like a big factor in white group.

that anybody could do that was sort of socially distanced. And so I think that was like a big factor in white group.

23:25

And it's basically like a lightweight version of of tennis.

And it's basically like a lightweight version of of tennis.

23:29

Or even maybe even a lightweight version of golf in the way that people use it because you could talk while you're doing it. You're not like just huffing and puffing and running the whole time. And lastly, and most importantly,

Or even maybe even a lightweight version of golf in the way that people use it because you could talk while you're doing it. You're not like just huffing and puffing and running the whole time. And lastly, and most importantly,

23:39

you could play the game trunk. And so this is like, you know, if I wanted to create the perfect game,

you could play the game trunk. And so this is like, you know, if I wanted to create the perfect game,

23:44

those would be my by criteria.

those would be my by criteria.

23:47

And then, you know, out would come would would come pickleball. So I think it's it is kind of a perfect game in that way. So I think it has legs for that reason. I think it's gonna keep getting more and more popular. The fact that the whole state of California worth of population plays this game has played this game in the last year is crazy.

And then, you know, out would come would would come pickleball. So I think it's it is kind of a perfect game in that way. So I think it has legs for that reason. I think it's gonna keep getting more and more popular. The fact that the whole state of California worth of population plays this game has played this game in the last year is crazy.

24:03

And you also see other things going for it. Like, the founder of lifetime fitness,

And you also see other things going for it. Like, the founder of lifetime fitness,

24:07

you know, like the gym chain got really into pickleball.

you know, like the gym chain got really into pickleball.

24:10

And then put five hundred million dollars into building pickleball courts in all of his, like, locations because he's like, I love pickleball. People are gonna love this. And so he deployed half a billion dollars into building info structure. Dude, I love that. And people are converting tennis courts. All the stuff's crazy. There's thirty five thousand courts in the United States now. Dude tennis sucks anyway. Only like a couple people not to play it. You know what I mean? Like, my wife took lessons

And then put five hundred million dollars into building pickleball courts in all of his, like, locations because he's like, I love pickleball. People are gonna love this. And so he deployed half a billion dollars into building info structure. Dude, I love that. And people are converting tennis courts. All the stuff's crazy. There's thirty five thousand courts in the United States now. Dude tennis sucks anyway. Only like a couple people not to play it. You know what I mean? Like, my wife took lessons

24:32

on how to play it and I would go and play with her, and she would serve it at me, and I would basically just try to hit it back. And that was how we played.

on how to play it and I would go and play with her, and she would serve it at me, and I would basically just try to hit it back. And that was how we played.

24:39

It it sucked. It sucks. And then I was just like a weird form of abuse, actually. That's what you just described. Yeah. Tennis is stupid. So To anyone listening who wants to capitalize this, we can brainstorm, but I'm gonna summarize this in the two simple words. Okay?

It it sucked. It sucks. And then I was just like a weird form of abuse, actually. That's what you just described. Yeah. Tennis is stupid. So To anyone listening who wants to capitalize this, we can brainstorm, but I'm gonna summarize this in the two simple words. Okay?

24:53

Vince McMan.

Vince McMan.

24:55

If you are in this business, remember those words, Vince McMan. Who's Vic McM Man, Vince McMan is the owner in

If you are in this business, remember those words, Vince McMan. Who's Vic McM Man, Vince McMan is the owner in

25:02

current or former CEO of the WWE, the world, wrestling entertainment,

current or former CEO of the WWE, the world, wrestling entertainment,

25:08

I don't know what it is, but it's it's, anytime that we grew up, you know, stone cold, the rock. This is WWE. Back then, it was WWF.

I don't know what it is, but it's it's, anytime that we grew up, you know, stone cold, the rock. This is WWE. Back then, it was WWF.

25:16

Dude, when you think about it,

Dude, when you think about it,

25:18

WWE is just a bunch of ripped dudes in their underwear having soap opera in front of fifty thousand people, and then the rest of the people on TV. It's all it is is a soap opera, and there's a little bit of rip dudes in underwear wrestling. That's all it is. And it's awesome. You've got grown dudes who are, like, the most, like, homophobic guys ever, and yet they're, like, sitting there watching two

WWE is just a bunch of ripped dudes in their underwear having soap opera in front of fifty thousand people, and then the rest of the people on TV. It's all it is is a soap opera, and there's a little bit of rip dudes in underwear wrestling. That's all it is. And it's awesome. You've got grown dudes who are, like, the most, like, homophobic guys ever, and yet they're, like, sitting there watching two

25:42

oily ripped dudes just rolling around. It's, like, You know, they get passed it all because all they care about is the story, the drama. This is all you need to do. So if you're interested in this you just go and get a picture of Vince McMan. You put a picture of him on your wall and you just say,

oily ripped dudes just rolling around. It's, like, You know, they get passed it all because all they care about is the story, the drama. This is all you need to do. So if you're interested in this you just go and get a picture of Vince McMan. You put a picture of him on your wall and you just say,

25:58

what would Vince do? Yeah. What would Vince do? W w

what would Vince do? Yeah. What would Vince do? W w

26:02

VD.

VD.

26:03

What would Vince do? That's all I'd care about if I was entering into this because that's exactly what happens. With tennis, I only cared about what's her name, Serena, in that last, like, tournament that she was in because it was her last one. Story. You know what I'm saying? Like, I only care about this Naomi Namasaki

What would Vince do? That's all I'd care about if I was entering into this because that's exactly what happens. With tennis, I only cared about what's her name, Serena, in that last, like, tournament that she was in because it was her last one. Story. You know what I'm saying? Like, I only care about this Naomi Namasaki

26:18

lady. Only care what's her name? What's her name? Oh,

lady. Only care what's her name? What's her name? Oh,

26:23

Saka. I only care about her because, like, I hear that she's kinda, like, going a little. Like, she's having some mental issues. And I'm, like, oh, Okay. Now I'm kind of interested. We got a train wreck? Oh, hang on.

Saka. I only care about her because, like, I hear that she's kinda, like, going a little. Like, she's having some mental issues. And I'm, like, oh, Okay. Now I'm kind of interested. We got a train wreck? Oh, hang on.

26:33

Yeah. Like, I've been doing it. And, like, that that's, like, when I get I get hooked on it or, like, know, some of these, like, sports that I don't think are mainstream, I get it. Like, Lance Armstrong, guy gets cancer, maybe he's on drugs, killing these Europeans,

Yeah. Like, I've been doing it. And, like, that that's, like, when I get I get hooked on it or, like, know, some of these, like, sports that I don't think are mainstream, I get it. Like, Lance Armstrong, guy gets cancer, maybe he's on drugs, killing these Europeans,

26:47

Alright. Cool. You got my attention.

Alright. Cool. You got my attention.

26:50

Like, I need a story, and that's what anyone who's interested in pickleball needs to understand.

Like, I need a story, and that's what anyone who's interested in pickleball needs to understand.

26:56

This data is wrong every freaking time.

This data is wrong every freaking time.

26:59

Have you heard of HubSpot?

Have you heard of HubSpot?

27:01

HubSpot is a CRM platform where everything is fully integrated Well, I can see the client's whole history, calls, support tickets, emails, and here's a test from three days ago I totally missed.

HubSpot is a CRM platform where everything is fully integrated Well, I can see the client's whole history, calls, support tickets, emails, and here's a test from three days ago I totally missed.

27:13

Hub

Hub

27:14

better.

better.

27:16

So I think

So I think

27:17

as funny as what you just said is, I think you're totally right. I remember when we started working on, an e sports product. Right? Like, that's what got bought by by Twitch. We're building basically an e sports company.

as funny as what you just said is, I think you're totally right. I remember when we started working on, an e sports product. Right? Like, that's what got bought by by Twitch. We're building basically an e sports company.

27:29

And I met with a venture capitalist. This guy, Zach.

And I met with a venture capitalist. This guy, Zach.

27:32

We he owes love e sports.

We he owes love e sports.

27:35

But

But

27:36

e sports needs it's Dana White. Was basically Dana White was the Vincent McMan of the UFC.

e sports needs it's Dana White. Was basically Dana White was the Vincent McMan of the UFC.

27:41

And he goes,

And he goes,

27:43

Dana White. He's like, there is no UFC without Dana White. Right? Because, literally, the company was going bankrupt. So so, you know, I I don't think literally there would have been a company without without Vance, sorry, without Dan and his and the Fortiva brothers coming in and buying it and putting in they bought it for two million dollars. And then they burned another forty or fifty million

Dana White. He's like, there is no UFC without Dana White. Right? Because, literally, the company was going bankrupt. So so, you know, I I don't think literally there would have been a company without without Vance, sorry, without Dan and his and the Fortiva brothers coming in and buying it and putting in they bought it for two million dollars. And then they burned another forty or fifty million

28:02

trying to make it successful at a loss before it finally turned around and started to become a thing. And so they put in years, millions

trying to make it successful at a loss before it finally turned around and started to become a thing. And so they put in years, millions

28:11

of dollars, an expertise

of dollars, an expertise

28:13

at promotion.

at promotion.

28:15

And willing to just run through walls to make it happen, going state by state to get this thing licensed so they could even host events. And then hosting an events figuring how are we gonna sell tickets? And once they sell tickets, how are we gonna get this thing on TV? Once it gets on TV, how are we gonna build these characters in the story lines? Oh, we gotta invest in all of these documentaries and -- Dude. -- reality TV shows and things like that. Before smartphones were even a thing, Dana used to give his guys I remember you remember when the the they first came out, there are these video cameras that looked almost like an iPhone looks now, but it was like a flat flip cams. He get he goes, hey, everyone, we're having a meeting. You UFC fighters, everything you do. Here's your flip cam. Record it. Post it on, like, I forget what was popular. I think it was YouTube. But we're he was, like, one of the first guys to do that. Totally. Totally was the first one and he had to do it because he no mainstream channel would let him in. He couldn't get a, you know, now they're on ESPN. It took twenty years to get onto ESPN as a sport. You know, that's how crazy this was. And so

And willing to just run through walls to make it happen, going state by state to get this thing licensed so they could even host events. And then hosting an events figuring how are we gonna sell tickets? And once they sell tickets, how are we gonna get this thing on TV? Once it gets on TV, how are we gonna build these characters in the story lines? Oh, we gotta invest in all of these documentaries and -- Dude. -- reality TV shows and things like that. Before smartphones were even a thing, Dana used to give his guys I remember you remember when the the they first came out, there are these video cameras that looked almost like an iPhone looks now, but it was like a flat flip cams. He get he goes, hey, everyone, we're having a meeting. You UFC fighters, everything you do. Here's your flip cam. Record it. Post it on, like, I forget what was popular. I think it was YouTube. But we're he was, like, one of the first guys to do that. Totally. Totally was the first one and he had to do it because he no mainstream channel would let him in. He couldn't get a, you know, now they're on ESPN. It took twenty years to get onto ESPN as a sport. You know, that's how crazy this was. And so

29:11

you need somebody like that, which is basically just saying you need a world class,

you need somebody like that, which is basically just saying you need a world class,

29:16

one in a billion entrepreneur,

one in a billion entrepreneur,

29:18

you're gonna make this work. And there are some interesting characters that are involved in this thing. Do you know who guy is Dundum. If you hear the not this guy, the search Dundum Pickleball.

you're gonna make this work. And there are some interesting characters that are involved in this thing. Do you know who guy is Dundum. If you hear the not this guy, the search Dundum Pickleball.

29:30

There is this billionaire who is, like, really trying to make pickleball a thing. Like, so this guy made his fortune

There is this billionaire who is, like, really trying to make pickleball a thing. Like, so this guy made his fortune

29:37

doing subprime auto loans.

doing subprime auto loans.

29:40

Which, like, you didn't I didn't even have to say the Tom? Yeah. Tom. Tom Dundum. Yeah. Yeah. Some prime mortgage loans. So Like, you don't even have to say he made his fortune. If I just said, He worked on subprime auto loans. You'd be like, oh, so he's filthy rich. Like, you know, like, there's no

Which, like, you didn't I didn't even have to say the Tom? Yeah. Tom. Tom Dundum. Yeah. Yeah. Some prime mortgage loans. So Like, you don't even have to say he made his fortune. If I just said, He worked on subprime auto loans. You'd be like, oh, so he's filthy rich. Like, you know, like, there's no

29:57

You don't put those forwards together without being a billionaire. And so he's super rich.

You don't put those forwards together without being a billionaire. And so he's super rich.

30:03

He takes a bunch of big wild bets. So he put

He takes a bunch of big wild bets. So he put

30:07

I think, like, seventy million dollars into an NFL competitor,

I think, like, seventy million dollars into an NFL competitor,

30:11

called the AAF

called the AAF

30:13

that, like, basically folded before it even had its first game and he lost seventy million dollars trying to do that.

that, like, basically folded before it even had its first game and he lost seventy million dollars trying to do that.

30:19

Now he's basically he owns pickleball dot com. He bought the major league.

Now he's basically he owns pickleball dot com. He bought the major league.

30:23

You know, the biggest league for pickleball are, like, you know, there's two competing leagues, and he bought one of them. And,

You know, the biggest league for pickleball are, like, you know, there's two competing leagues, and he bought one of them. And,

30:29

this guy's, like, trying to make pickleball happen. And he's Could he also owns the majority of top golf? He owns majority of top golf. Yeah. He he does a bunch of stuff like this. So he is,

this guy's, like, trying to make pickleball happen. And he's Could he also owns the majority of top golf? He owns majority of top golf. Yeah. He he does a bunch of stuff like this. So he is,

30:39

pretty fascinating guy. There's a bunch of, like, really, like, interesting characters that have, like, kinda pushed this forward. So he's one of the guys who've pushed this forward.

pretty fascinating guy. There's a bunch of, like, really, like, interesting characters that have, like, kinda pushed this forward. So he's one of the guys who've pushed this forward.

30:46

There's another guy named Seymour Rifkin. Have you ever heard of this guy? No. Why would I have heard of him? Here are some things about Seemore Rifkin.

There's another guy named Seymour Rifkin. Have you ever heard of this guy? No. Why would I have heard of him? Here are some things about Seemore Rifkin.

30:55

Self made millionaire by creating a marketing company. Alright. Check.

Self made millionaire by creating a marketing company. Alright. Check.

30:59

Does iron man's check? Does ultra marathons check? Thekwondo Black belt check. He has bicycleed

Does iron man's check? Does ultra marathons check? Thekwondo Black belt check. He has bicycleed

31:07

solo coast to coast. Check. He he created,

solo coast to coast. Check. He he created,

31:13

the first rating system for pickleball check, and he did all of this after the age of fifty.

the first rating system for pickleball check, and he did all of this after the age of fifty.

31:18

That's pretty baller. That's a that's a pretty baller post fifty resume to have. So so this guy kind of, you know, pushed push the the the ball forward and kinda helped legitimize it, make it make it more popular as well. And then, obviously, there's all the players and the people who have been playing at the grassroots as well. So so I feel like with pickleball, there's just like this tremendous groundswell. And here's a couple of my quick takes.

That's pretty baller. That's a that's a pretty baller post fifty resume to have. So so this guy kind of, you know, pushed push the the the ball forward and kinda helped legitimize it, make it make it more popular as well. And then, obviously, there's all the players and the people who have been playing at the grassroots as well. So so I feel like with pickleball, there's just like this tremendous groundswell. And here's a couple of my quick takes.

31:42

First of all, RIP badminton.

First of all, RIP badminton.

31:45

I knew I knew from the first time I saw badminton, Ben, there was a little bit of a big sport. I tell. I saw it coming,

I knew I knew from the first time I saw badminton, Ben, there was a little bit of a big sport. I tell. I saw it coming,

31:51

and I avoided it like the plague. And

and I avoided it like the plague. And

31:53

it just needed a little little tweak. A little tweak there for Badmajon, and you know, pretty sad if you're badminton. It was like sitting there the whole time and miss miss this wave. So, you know, that sucks.

it just needed a little little tweak. A little tweak there for Badmajon, and you know, pretty sad if you're badminton. It was like sitting there the whole time and miss miss this wave. So, you know, that sucks.

32:06

Second, could this happen again? Like,

Second, could this happen again? Like,

32:08

I need to go start playing all old people sports and just sniffing around. Like, what's up with Bachi Ball? How do you play this shit? Is this good? This the next thing? Like, I there there might be another old person's sport that could be translated down.

I need to go start playing all old people sports and just sniffing around. Like, what's up with Bachi Ball? How do you play this shit? Is this good? This the next thing? Like, I there there might be another old person's sport that could be translated down.

32:20

Third,

Third,

32:21

you may not know this, but I was on the cusp creating the next pickleball.

you may not know this, but I was on the cusp creating the next pickleball.

32:26

Back when I was in,

Back when I was in,

32:28

middle school, me and my buddies created a game called Golf.

middle school, me and my buddies created a game called Golf.

32:32

You might be wondering what's gulf, Sean? And gulf was basically the combination of golf

You might be wondering what's gulf, Sean? And gulf was basically the combination of golf

32:37

and ping pong. It was an extreme version of ping pong.

and ping pong. It was an extreme version of ping pong.

32:41

And shout out to my guys, David DB, who was there with me in the in our game room, and we created golf, and it I I guarantee This is the most fun game ever, and we invented it. We just didn't know how to commercialize at the time.

And shout out to my guys, David DB, who was there with me in the in our game room, and we created golf, and it I I guarantee This is the most fun game ever, and we invented it. We just didn't know how to commercialize at the time.

32:52

Incredible game.

Incredible game.

32:53

Last version of that, my version of that was an eighth grade. We came up with the game called Nutball. Where are you?

Last version of that, my version of that was an eighth grade. We came up with the game called Nutball. Where are you?

32:59

Or

Or

33:01

It's bloody knuckles with other parts of your body. Oh, no. It's better. It's called Nutball. You sit twenty feet apart and you sit on the ground with your legs and you hop in your legs. Yeah. Yeah. And the person has to yeah. And the person has to throw a ball, the first person that flitches loses.

It's bloody knuckles with other parts of your body. Oh, no. It's better. It's called Nutball. You sit twenty feet apart and you sit on the ground with your legs and you hop in your legs. Yeah. Yeah. And the person has to yeah. And the person has to throw a ball, the first person that flitches loses.

33:16

Moved you. I used to get in trouble. Yeah. My my the sister Mary came up to me and said, Sam, no more nutball.

Moved you. I used to get in trouble. Yeah. My my the sister Mary came up to me and said, Sam, no more nutball.

33:22

So I I got bad.

So I I got bad.

33:26

Which is a win of itself.

Which is a win of itself.

33:28

Funny story.

Funny story.

33:30

So I left, you know, I we did that weekend kinda retreat founder's thing, which is like, okay. Brainstorm. We're gonna really make plans. We're gonna, you know, think about what's next. We're gonna give each other great business advice.

So I left, you know, I we did that weekend kinda retreat founder's thing, which is like, okay. Brainstorm. We're gonna really make plans. We're gonna, you know, think about what's next. We're gonna give each other great business advice.

33:40

I left early on the last day. So I missed the last twenty four hours.

I left early on the last day. So I missed the last twenty four hours.

33:44

And so I hit up Ben, and I was like, Ben, how was the how was the last day? What I missed? Anything good? Anything really, you know, do you have you have notes you can share with me? Here he goes.

And so I hit up Ben, and I was like, Ben, how was the how was the last day? What I missed? Anything good? Anything really, you know, do you have you have notes you can share with me? Here he goes.

33:52

Now we basically just played pickleball for seven hours because,

Now we basically just played pickleball for seven hours because,

33:56

Sully really wanted to beat me and put pickleball And,

Sully really wanted to beat me and put pickleball And,

34:00

he couldn't, but he wouldn't let me leave until he beat me, but he just couldn't beat me. And so we just died for four and a half,

he couldn't, but he wouldn't let me leave until he beat me, but he just couldn't beat me. And so we just died for four and a half,

34:06

five hours. Right?

five hours. Right?

34:08

And I just made it nonstop.

And I just made it nonstop.

34:10

And then after that, we didn't talk.

And then after that, we didn't talk.

34:12

And I think, like, that's the sign of a great game. A game that could take over your life and make you a bit of a degenerate Right. So I'm all in on pickleball.

And I think, like, that's the sign of a great game. A game that could take over your life and make you a bit of a degenerate Right. So I'm all in on pickleball.

34:19

Dude, they need a leader with a good name. When I was in San Francisco, I got into competitive ski ball, and the guy who ran it was called Joey the cat,

Dude, they need a leader with a good name. When I was in San Francisco, I got into competitive ski ball, and the guy who ran it was called Joey the cat,

34:27

And he do you remember Joey the cat? He braided himself in San Francisco. He's Joey the cat, the ski ball guy, and people would have rent ski ball machines for him. He was

And he do you remember Joey the cat? He braided himself in San Francisco. He's Joey the cat, the ski ball guy, and people would have rent ski ball machines for him. He was

34:34

just like renting out ski ball machines to bars or to offices and start us.

just like renting out ski ball machines to bars or to offices and start us.

34:40

Yeah. Yeah. Yeah. Yeah. And You was making good money doing it. Right? He was making great money. He owned buildings in the mission. Yeah. He owned, like, anywhere where he had, like, a little warehouse with all of his ski ball machines, and it was Joey the cat. And all of his, ski ball machines had, like, a tiger stripe on it. And, oh, you got you you gotta join the cap machine. That's great, man. You you this It was like a standard office is You

Yeah. Yeah. Yeah. Yeah. And You was making good money doing it. Right? He was making great money. He owned buildings in the mission. Yeah. He owned, like, anywhere where he had, like, a little warehouse with all of his ski ball machines, and it was Joey the cat. And all of his, ski ball machines had, like, a tiger stripe on it. And, oh, you got you you gotta join the cap machine. That's great, man. You you this It was like a standard office is You

35:00

guys you must must be doing well. You're having you have fun in your office? Oh, cool. Like Yeah. I'm like, oh, you're into, like, local shit Nice. Right. Right. Right. Oh, you still yeah. You're supporting this local guy.

guys you must must be doing well. You're having you have fun in your office? Oh, cool. Like Yeah. I'm like, oh, you're into, like, local shit Nice. Right. Right. Right. Oh, you still yeah. You're supporting this local guy.

35:11

Joy the cat. You have kombucha.

Joy the cat. You have kombucha.

35:13

Wow. You guys got it going on.

Wow. You guys got it going on.

35:15

So this guy needs a the leader of,

So this guy needs a the leader of,

35:18

of, pickleball. They need a cool name, like Joey the cat.

of, pickleball. They need a cool name, like Joey the cat.

35:23

I feel like there should be, like, a tiger every time you say that. Alright.

I feel like there should be, like, a tiger every time you say that. Alright.

35:27

Okay. Cool. We let's do one more topic. Okay. I wanna give you one more,

Okay. Cool. We let's do one more topic. Okay. I wanna give you one more,

35:31

interesting

interesting

35:32

person,

person,

35:33

that

that

35:34

That I think is worth talking about. Okay. So have you ever heard of virtual gaming worlds?

That I think is worth talking about. Okay. So have you ever heard of virtual gaming worlds?

35:39

No, dude. Whenever we talk about those, what's my answer?

No, dude. Whenever we talk about those, what's my answer?

35:43

Well, it's just kinda like a rhetorical question, really. So go play sports.

Well, it's just kinda like a rhetorical question, really. So go play sports.

35:46

That's what I

That's what I

35:49

explicit, I hate meat.

explicit, I hate meat.

35:54

You're about Metiverspo

You're about Metiverspo

35:55

West?

West?

35:59

No. I'm too busy having fun. Yeah. Like, I beat up the last guy. You said those words to me.

No. I'm too busy having fun. Yeah. Like, I beat up the last guy. You said those words to me.

36:04

So go Google Google this company. You're gonna be kinda interested in this. So, okay, go to this website, and I just want you to guess their revenue. Just say we're playing a game called guess the revenue.

So go Google Google this company. You're gonna be kinda interested in this. So, okay, go to this website, and I just want you to guess their revenue. Just say we're playing a game called guess the revenue.

36:14

Well, it's just like a little Squarespace Rinky Dink site looking I don't know, five million?

Well, it's just like a little Squarespace Rinky Dink site looking I don't know, five million?

36:19

Close. Close. Three and a half billion a year.

Close. Close. Three and a half billion a year.

36:22

Oh, great. Great. Great. With five hundred million of profit. And

Oh, great. Great. Great. With five hundred million of profit. And

36:26

They did this in ten years. So what they do is they're basically

They did this in ten years. So what they do is they're basically

36:30

they're one of the only legal online casinos in the United States. They own one of the largest poker sites in America called global poker.

they're one of the only legal online casinos in the United States. They own one of the largest poker sites in America called global poker.

36:38

And, basically, it's casino games done via sweepstakes and trade promotions. That's kind of like the legal

And, basically, it's casino games done via sweepstakes and trade promotions. That's kind of like the legal

36:45

arbitrage here to make this work is that they do it as it's not gambling. It's basically sweepstakes.

arbitrage here to make this work is that they do it as it's not gambling. It's basically sweepstakes.

36:52

And they have a patent on it. So they have, like, very he has very little competition at the moment, apparently.

And they have a patent on it. So they have, like, very he has very little competition at the moment, apparently.

36:58

And I gotta give a shout out to the guy. So there's a guy who sent me

And I gotta give a shout out to the guy. So there's a guy who sent me

37:01

this message and a bunch of notes on this. I'm gonna shout him out real quick.

this message and a bunch of notes on this. I'm gonna shout him out real quick.

37:05

It's kind of,

It's kind of,

37:07

he was like, dude, you gotta feature this guy. He's basically a billionaire.

he was like, dude, you gotta feature this guy. He's basically a billionaire.

37:11

He pays, like, you know, basically, he He just divit ended out, you know, in the latest, like, whatever year or quarter and just bought a private jet off the off the dividend. It's like,

He pays, like, you know, basically, he He just divit ended out, you know, in the latest, like, whatever year or quarter and just bought a private jet off the off the dividend. It's like,

37:20

so shout out to this guy Ansel who,

so shout out to this guy Ansel who,

37:24

who told me about them. So crazy crazy crazy business. He's he's Ansel on Twitter.

who told me about them. So crazy crazy crazy business. He's he's Ansel on Twitter.

37:29

Alright. So

Alright. So

37:30

here's what here's what's interesting. So the guy who started it, he's an ex financial planner.

here's what here's what's interesting. So the guy who started it, he's an ex financial planner.

37:35

He

He

37:36

basically was not a builder or a seller. Right? Like, the typical startup archetype is, like, you're a great engineer

basically was not a builder or a seller. Right? Like, the typical startup archetype is, like, you're a great engineer

37:42

or you're the great growth marketer. And he was neither. He was a solo founder. He was a financial planner. Didn't know how to do marketing. Didn't know how to do coding. He was basically just a badass. And he recruited a bunch. This is Lawrence. Yeah. Lawrence. Exactly.

or you're the great growth marketer. And he was neither. He was a solo founder. He was a financial planner. Didn't know how to do marketing. Didn't know how to do coding. He was basically just a badass. And he recruited a bunch. This is Lawrence. Yeah. Lawrence. Exactly.

37:54

He paid a developer agency to handle the build out. So didn't have a technical co founder CTO. Just hired a dev shop.

He paid a developer agency to handle the build out. So didn't have a technical co founder CTO. Just hired a dev shop.

38:02

You know, it wasn't perfect. Like, they basically, the code was so buggy. Like, the slot machines would accidentally just pay you out a bunch. And this happened several times. They had to, like, survive that. And this is built out in Perth Australia. So this is, like,

You know, it wasn't perfect. Like, they basically, the code was so buggy. Like, the slot machines would accidentally just pay you out a bunch. And this happened several times. They had to, like, survive that. And this is built out in Perth Australia. So this is, like,

38:16

built in the middle of nowhere. So it kinda violates all the rules. Single founder didn't have the skill set. Wasn't in a big city where, you know, oh, you gotta move to Silicon Valley or New York or wherever to do this. He came to Silicon Valley once couldn't raise any VC because they can't invest in, gambling opportunities. But the good news is this that means this guy didn't take on any invest take on much investment. Didn't didn't get diluted. So he still owns sixty six percent of this company that's doing five hundred million a year in profit.

built in the middle of nowhere. So it kinda violates all the rules. Single founder didn't have the skill set. Wasn't in a big city where, you know, oh, you gotta move to Silicon Valley or New York or wherever to do this. He came to Silicon Valley once couldn't raise any VC because they can't invest in, gambling opportunities. But the good news is this that means this guy didn't take on any invest take on much investment. Didn't didn't get diluted. So he still owns sixty six percent of this company that's doing five hundred million a year in profit.

38:41

And, and just, you know, three and a half billion in revenue.

And, and just, you know, three and a half billion in revenue.

38:44

And so, you know, it's a, you know, basically started fully remote. They they got their first office eight years in.

And so, you know, it's a, you know, basically started fully remote. They they got their first office eight years in.

38:49

You know, eight years into the business. It's pretty crazy. Dude, it's It says he

You know, eight years into the business. It's pretty crazy. Dude, it's It says he

38:54

wow. This is amazing. So he said they, increased their profit and they made four hundred and fifty four million in profit paid dividends of four hundred and thirteen million dollars. I actually have a question. So does that mean that the company only needs

wow. This is amazing. So he said they, increased their profit and they made four hundred and fifty four million in profit paid dividends of four hundred and thirteen million dollars. I actually have a question. So does that mean that the company only needs

39:08

forty million dollars, or whatever the debt, yeah, forty million dollars in cash to operate.

forty million dollars, or whatever the debt, yeah, forty million dollars in cash to operate.

39:12

Either that or they have enough cash reserves already there to whatever. Let's say their burn might be a hundred. They might have already a stockpile of cash reserves. So they just divot out the excess.

Either that or they have enough cash reserves already there to whatever. Let's say their burn might be a hundred. They might have already a stockpile of cash reserves. So they just divot out the excess.

39:22

That's wild, man. This is wild. So it's all based around this work which is that the US law lets you do sweepstakes.

That's wild, man. This is wild. So it's all based around this work which is that the US law lets you do sweepstakes.

39:28

And you so they offer sweeps coins that can be redeemed for cash.

And you so they offer sweeps coins that can be redeemed for cash.

39:33

And, they have a trademark around and start patent around sweepstakes trade promotions. Basically, they worked with the US lawyers to build a system where

And, they have a trademark around and start patent around sweepstakes trade promotions. Basically, they worked with the US lawyers to build a system where

39:41

like customers who basically buy virtual gold coins, use it to play the games. They have no value outside of the game.

like customers who basically buy virtual gold coins, use it to play the games. They have no value outside of the game.

39:48

But they'd when you buy the gold coins, you get these sweet coins with it. And,

But they'd when you buy the gold coins, you get these sweet coins with it. And,

39:53

and, yeah, basically, like, they found a, like, a it was a regulatory in site, not a product

and, yeah, basically, like, they found a, like, a it was a regulatory in site, not a product

39:58

or marketing insight that allowed this,

or marketing insight that allowed this,

40:01

to happen. So and sweepstakes are regulated basically like state by state. So in order for something to change every, you know, different states each individually would need to change something in order to make this happen.

to happen. So and sweepstakes are regulated basically like state by state. So in order for something to change every, you know, different states each individually would need to change something in order to make this happen.

40:13

And, yeah, there's basically like, you know, brands that will use multinational company. Like, there's like sweepstakes companies that you can use to run sweepstakes across states because of the of the complication.

And, yeah, there's basically like, you know, brands that will use multinational company. Like, there's like sweepstakes companies that you can use to run sweepstakes across states because of the of the complication.

40:24

Dude, whenever whenever people tell me, hey, I have an idea. Should I hire a developer or should I hire one of these agencies to make an app?

Dude, whenever whenever people tell me, hey, I have an idea. Should I hire a developer or should I hire one of these agencies to make an app?

40:32

Ninety nine percent of the times, I say, no. You're wasting your money. You're never gonna do anything with it, and it's just gonna go to waste. Right. This is the guy. This is the guy. Tontality to jump on this guy as like a story of how these things work. This is this is a really fascinating story. Yeah. Exactly. And there's a video of him in twenty twelve. He's pitching at the launch conference to Jason Calicannes.

Ninety nine percent of the times, I say, no. You're wasting your money. You're never gonna do anything with it, and it's just gonna go to waste. Right. This is the guy. This is the guy. Tontality to jump on this guy as like a story of how these things work. This is this is a really fascinating story. Yeah. Exactly. And there's a video of him in twenty twelve. He's pitching at the launch conference to Jason Calicannes.

40:52

I don't know if it's this exact idea, but basically, you know, similar similar sort a gambling idea. And all the judges are basically like, oh, you know, the opportunities outside of the US. It's too hard in the US. And,

I don't know if it's this exact idea, but basically, you know, similar similar sort a gambling idea. And all the judges are basically like, oh, you know, the opportunities outside of the US. It's too hard in the US. And,

41:02

you know, didn't listen. Like, knew his knew his shit understood that there's, like, a regulatory mode and a, a patent mode that he could create that would allow him to do this and basically create kind of like a small

you know, didn't listen. Like, knew his knew his shit understood that there's, like, a regulatory mode and a, a patent mode that he could create that would allow him to do this and basically create kind of like a small

41:15

and not small. Sorry. A large cash cow.

and not small. Sorry. A large cash cow.

41:19

That's essentially like on, you know, nobody's really competing with them on this, which is kinda crazy. It's it's surprising to me that a patent would be this this powerful at at at, stopping somebody from competing. Cause in tech,

That's essentially like on, you know, nobody's really competing with them on this, which is kinda crazy. It's it's surprising to me that a patent would be this this powerful at at at, stopping somebody from competing. Cause in tech,

41:30

patents usually do nothing

patents usually do nothing

41:32

the usual Yeah. I don't care about patents at all. Absolutely.

the usual Yeah. I don't care about patents at all. Absolutely.

41:36

Yeah. Whenever they say someone has, by the way, what do you, Connor McGregor? Nice. I like that word. You can bring that back. A little little bit.

Yeah. Whenever they say someone has, by the way, what do you, Connor McGregor? Nice. I like that word. You can bring that back. A little little bit.

41:43

Yeah. You had to call me mate. I like that.

Yeah. You had to call me mate. I like that.

41:46

That was pretty good.

That was pretty good.

41:48

They, whenever I hear someone say they have a patent, like, in a pitch, I'm like, I I think that means nothing.

They, whenever I hear someone say they have a patent, like, in a pitch, I'm like, I I think that means nothing.

41:54

Actually, it's a red flag. I'm usually, like, That means you think it's something and it is nothing, which means you don't know you anything.

Actually, it's a red flag. I'm usually, like, That means you think it's something and it is nothing, which means you don't know you anything.

42:01

Yeah. It's like asking me to sign an NDA to hear someone's pitch. I'm like, oh, you yeah. You're this is a joke. We, I remember at one of our startups, it was like, or like when we bought Bebo back,

Yeah. It's like asking me to sign an NDA to hear someone's pitch. I'm like, oh, you yeah. You're this is a joke. We, I remember at one of our startups, it was like, or like when we bought Bebo back,

42:11

we we got the patents with it. And it was like, oh, there's a patent for,

we we got the patents with it. And it was like, oh, there's a patent for,

42:15

like, the idea of, like, going on a social network and whiteboard, like, there's like a whiteboard feature where one user can draw anything on this virtual whiteboard. The law is like, oh, you invented that. He's like, yeah. And I was like, cool. But, like, I use that on Facebook. He's like, yeah, because this means nothing. This piece of paper means nothing, and it does nothing. And, like, you know, impossible to really use this or enforce this or, like, you know, just way too hard in the world of, like, internet innovation to to make this work. It's that was my was my belief coming in. So this is a bit of a frame breaker here for me on,

like, the idea of, like, going on a social network and whiteboard, like, there's like a whiteboard feature where one user can draw anything on this virtual whiteboard. The law is like, oh, you invented that. He's like, yeah. And I was like, cool. But, like, I use that on Facebook. He's like, yeah, because this means nothing. This piece of paper means nothing, and it does nothing. And, like, you know, impossible to really use this or enforce this or, like, you know, just way too hard in the world of, like, internet innovation to to make this work. It's that was my was my belief coming in. So this is a bit of a frame breaker here for me on,

42:45

on, like, why this guy has no competition doing this. And it might be some other reason. It might be another reason which is It might be that this is actually shady a f and, like, most entrepreneurs don't wanna do it or, you know, there's too many lawsuits or whatever.

on, like, why this guy has no competition doing this. And it might be some other reason. It might be another reason which is It might be that this is actually shady a f and, like, most entrepreneurs don't wanna do it or, you know, there's too many lawsuits or whatever.

42:57

Definitely that one. By the way. Definitely. I I I think it's definitely that one. Without, like, knowing anything about this, and just going strictly off, like, a a a guess with zero information other than I see this guy, owns a bunch of Ferraris,

Definitely that one. By the way. Definitely. I I I think it's definitely that one. Without, like, knowing anything about this, and just going strictly off, like, a a a guess with zero information other than I see this guy, owns a bunch of Ferraris,

43:10

probably that one. Oh, his Instagram is prolific. And you speaking of,

probably that one. Oh, his Instagram is prolific. And you speaking of,

43:15

of of names.

of of names.

43:17

This guy's got a name.

This guy's got a name.

43:19

Lawrence Escalante.

Lawrence Escalante.

43:21

Like, tell and you can't be Lawrence Escalante Kelante and not have a profile picture as he does where he's like this at a poker table and he's just looking over.

Like, tell and you can't be Lawrence Escalante Kelante and not have a profile picture as he does where he's like this at a poker table and he's just looking over.

43:30

Yeah.

Yeah.

43:31

He's them boys. That's what is. That that's what is his Instagram bio needs to be. Just I'm nimbley.

He's them boys. That's what is. That that's what is his Instagram bio needs to be. Just I'm nimbley.

43:37

This guy is the this this guy is the guy.

This guy is the this this guy is the guy.

43:39

Well, congrats to him. That's a interesting, fine. He, this is a crazy story. So -- Yeah. -- that was super fascinating. This over. That's, he knew he's like, dude, I got something that's

Well, congrats to him. That's a interesting, fine. He, this is a crazy story. So -- Yeah. -- that was super fascinating. This over. That's, he knew he's like, dude, I got something that's

43:49

Great for MFM, and sure enough it was.

Great for MFM, and sure enough it was.

43:52

Yeah. It's juicy. That's what that's called. That's called a that's called a big juicy burger.

Yeah. It's juicy. That's what that's called. That's called a that's called a big juicy burger.

43:57

It's a good fine. By the way, we forgot. Oh. I totally forgot. Speaking of legal agreements,

It's a good fine. By the way, we forgot. Oh. I totally forgot. Speaking of legal agreements,

44:03

patents,

patents,

44:05

important

important

44:06

important contracts.

important contracts.

44:07

There's one more.

There's one more.

44:09

Look, if you've made it this far, normally, if you put beginning this one's for the for the real OGs who are into this. There's this thing called the MFF,

Look, if you've made it this far, normally, if you put beginning this one's for the for the real OGs who are into this. There's this thing called the MFF,

44:17

my first million, gentleman's agreement. And by the way, Sean, in our last video, you called it a gentleman's agreement, and then you actually said, shoot. We have four women listeners. We have to call it a woman's agreement. And did you see the our four women listeners actually comment in the YouTube channel? And in fact, many said I no. You have more. I'm number five, but what they don't know is that actually

my first million, gentleman's agreement. And by the way, Sean, in our last video, you called it a gentleman's agreement, and then you actually said, shoot. We have four women listeners. We have to call it a woman's agreement. And did you see the our four women listeners actually comment in the YouTube channel? And in fact, many said I no. You have more. I'm number five, but what they don't know is that actually

44:37

there can only really ever be four for whatever reason. It's just like a law of physics or something like that. One in, one out. It's like a night club. And so we really appreciate all of you. All four of you are like

there can only really ever be four for whatever reason. It's just like a law of physics or something like that. One in, one out. It's like a night club. And so we really appreciate all of you. All four of you are like

44:48

near and dear to our hearts.

near and dear to our hearts.

44:51

We look forward to getting to know you personally because we can because it's four. And so, and actually, they don't even need to sign the gentleman's agreement.

We look forward to getting to know you personally because we can because it's four. And so, and actually, they don't even need to sign the gentleman's agreement.

44:58

They they're in. They're their grandfather's in.

They they're in. They're their grandfather's in.

45:02

They're grandmother.

They're grandmother.

45:05

There's two requirements here. If you've made it this far in the video and also if you've ever listened to more than one video, Sean and I dedicate, like, dozens of hours a week to making these videos. So now you are in debt to us, and all you have to do to repay your debt is click like. If it doesn't matter if you're listening on Spotify or iTunes, I always call it iTunes, but you know what I mean? It doesn't matter where you're listening to. You go to our, our YouTube page, type in my first million, and then click subscribe, and now we're even, and we work for you. It's called the gentleman's agreement because we're not there. I can't see your computer. So you just have to do it. Just don't lie. So please go and do that, and that's it. Yeah. It's like, you know, Biden was was thinking about canceling student debt.

There's two requirements here. If you've made it this far in the video and also if you've ever listened to more than one video, Sean and I dedicate, like, dozens of hours a week to making these videos. So now you are in debt to us, and all you have to do to repay your debt is click like. If it doesn't matter if you're listening on Spotify or iTunes, I always call it iTunes, but you know what I mean? It doesn't matter where you're listening to. You go to our, our YouTube page, type in my first million, and then click subscribe, and now we're even, and we work for you. It's called the gentleman's agreement because we're not there. I can't see your computer. So you just have to do it. Just don't lie. So please go and do that, and that's it. Yeah. It's like, you know, Biden was was thinking about canceling student debt.

45:41

Well, we're gonna cancel your debt. You're gonna cancel all your podcast debt.

Well, we're gonna cancel your debt. You're gonna cancel all your podcast debt.

45:45

If you just do this one thing, like, I mean,

If you just do this one thing, like, I mean,

45:48

I couldn't couldn't think of a better deal for you, honestly. So, honor the gentleman's agreement, go to YouTube. My first million, click subscribe. And, turn the notifications on too. Why not?

I couldn't couldn't think of a better deal for you, honestly. So, honor the gentleman's agreement, go to YouTube. My first million, click subscribe. And, turn the notifications on too. Why not?

45:58

Dude, by the way, this part of the pod has become a fan favorite. Yeah. This is really an I have to say, I stole this from someone, Jesse on fire. I stole this from him. He's another YouTuber, but this has become a hit. Don't know why you're admitting that. I would just steal everything and say that he stole it from you,

Dude, by the way, this part of the pod has become a fan favorite. Yeah. This is really an I have to say, I stole this from someone, Jesse on fire. I stole this from him. He's another YouTuber, but this has become a hit. Don't know why you're admitting that. I would just steal everything and say that he stole it from you,

46:13

and let the Well, he's a he he's a UFC Podcastor, so maybe he can kick my ass. And And how does he travel soon?

and let the Well, he's a he he's a UFC Podcastor, so maybe he can kick my ass. And And how does he travel soon?

46:20

He goes, look, the other day, I went and I saw the dish at seven eleven. It was for Alzheimer's or, like, muscle, something disrophy disrophy. And I left a quarter there. And I didn't steal the other quarters. I just left that one quarter there because that's called the gentleman's agreement, and I just stand by. And that's the same thing with this. I edit the video. I come up with the content. I do all this work. I do it for you. What you're gonna do for me is you're gonna click subscribe. That's that's our agreement. This is how society works. And right now, everyone's doing it. And if you haven't done it, you're you're you're being left out. So please do that. And, that's his pitch. It's pretty good. It's good. And it's tough to come up with it each time. And I feel like

He goes, look, the other day, I went and I saw the dish at seven eleven. It was for Alzheimer's or, like, muscle, something disrophy disrophy. And I left a quarter there. And I didn't steal the other quarters. I just left that one quarter there because that's called the gentleman's agreement, and I just stand by. And that's the same thing with this. I edit the video. I come up with the content. I do all this work. I do it for you. What you're gonna do for me is you're gonna click subscribe. That's that's our agreement. This is how society works. And right now, everyone's doing it. And if you haven't done it, you're you're you're being left out. So please do that. And, that's his pitch. It's pretty good. It's good. And it's tough to come up with it each time. And I feel like

46:54

in doing so, we also earn our our part of the gentleman's agreement just by making it interesting. Right? We gotta we gotta earn it.

in doing so, we also earn our our part of the gentleman's agreement just by making it interesting. Right? We gotta we gotta earn it.

47:02

Alright. We should, we should wrap boy down.

Alright. We should, we should wrap boy down.

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