00:00

The only thing I think people love more than their kid or love as, nearly as much as their kid is their dog. And, and so I am surprised that there's not a place like Disneyland for dogs that is basically the happiest place on earth for dogs.

The only thing I think people love more than their kid or love as, nearly as much as their kid is their dog. And, and so I am surprised that there's not a place like Disneyland for dogs that is basically the happiest place on earth for dogs.

00:25

Dude, Nick's thing is kinda weird. Let's see if it works. Yeah. What's your prediction? Let's do it. Let's predict it now. Do you think this goes anywhere? You think it becomes worth something or no?

Dude, Nick's thing is kinda weird. Let's see if it works. Yeah. What's your prediction? Let's do it. Let's predict it now. Do you think this goes anywhere? You think it becomes worth something or no?

00:35

So the background here is our friend is this guy named Nickuber, who goes viral all the time for writing about, like, storage units. Self self he's a self storage guy on Twitter. His handle is sweaty startup.

So the background here is our friend is this guy named Nickuber, who goes viral all the time for writing about, like, storage units. Self self he's a self storage guy on Twitter. His handle is sweaty startup.

00:46

I'm an investor in his, so I'll disclose that. I don't know what that means here. I'll the we'll say it.

I'm an investor in his, so I'll disclose that. I don't know what that means here. I'll the we'll say it.

00:53

He created he made this thread, like, as a joke or he made a joke about tomatoes. I don't even remember the joke, how he could grow tomatoes sell them or something and people, like, made fun of them and it went crazy viral. And then he created a

He created he made this thread, like, as a joke or he made a joke about tomatoes. I don't even remember the joke, how he could grow tomatoes sell them or something and people, like, made fun of them and it went crazy viral. And then he created a

01:06

tomato

tomato

01:06

n f t project called

n f t project called

01:09

Bromatoes,

Bromatoes,

01:11

as a joke, but kinda not a joke. Do I think it's gonna go anywhere? Kinda is, like, well executed where you're, like, This isn't a joke. The art is amazing. The art is great.

as a joke, but kinda not a joke. Do I think it's gonna go anywhere? Kinda is, like, well executed where you're, like, This isn't a joke. The art is amazing. The art is great.

01:20

It's great in the sense that it's, like, well executed bad art. Like, it's a tomato. That's a Bro. That's a guy. So,

It's great in the sense that it's, like, well executed bad art. Like, it's a tomato. That's a Bro. That's a guy. So,

01:28

do I think it's gonna go anywhere? Of course not. No. I don't think so.

do I think it's gonna go anywhere? Of course not. No. I don't think so.

01:32

Do you? There's a chance.

Do you? There's a chance.

01:34

Like, I don't know if you saw that. He, he posted a tweet from

Like, I don't know if you saw that. He, he posted a tweet from

01:39

this account that's called, I think, Cosmo DaVicci or something like that. Did you see that tweet that he posted? Or somebody hit he's like, oh, this just got interesting. And,

this account that's called, I think, Cosmo DaVicci or something like that. Did you see that tweet that he posted? Or somebody hit he's like, oh, this just got interesting. And,

01:49

that that is one of the most popular NFT

that that is one of the most popular NFT

01:52

curator accounts. They own, like, tons of punks and

curator accounts. They own, like, tons of punks and

01:56

board apes and whatever. And it's supposed to be a snoop dog. Snoop dog is the one who I don't think it's him who writes the tweets because it's like a totally different writing style, but he says it's Snoopdog.

board apes and whatever. And it's supposed to be a snoop dog. Snoop dog is the one who I don't think it's him who writes the tweets because it's like a totally different writing style, but he says it's Snoopdog.

02:06

Snoopdog says it's him and

Snoopdog says it's him and

02:08

they funded it, obviously, with, like, millions of dollars worth of NFT purchases.

they funded it, obviously, with, like, millions of dollars worth of NFT purchases.

02:12

And so I thought that was kinda interesting that he's got some,

And so I thought that was kinda interesting that he's got some,

02:16

some, you know, some heavy hitters in this, this NFT world and deflector space together. How did he do it? So, like, he me that I think there's, like, either one or two or three. Like, there's, like, four thousand. I don't remember. Some, like, single digit loads, thousand. Usually, it's ten thousand or eight thousand, but,

some, you know, some heavy hitters in this, this NFT world and deflector space together. How did he do it? So, like, he me that I think there's, like, either one or two or three. Like, there's, like, four thousand. I don't remember. Some, like, single digit loads, thousand. Usually, it's ten thousand or eight thousand, but,

02:32

doesn't matter. But let's just say ten thousand because that's what most of the projects are. How do you literally make an image? Because, like, his images are all different. Is it, like, some code where you're, like, where you have, like, eighteen different features and it's and it swaps them? Yeah. Exactly. So you have all these traits, like hair,

doesn't matter. But let's just say ten thousand because that's what most of the projects are. How do you literally make an image? Because, like, his images are all different. Is it, like, some code where you're, like, where you have, like, eighteen different features and it's and it swaps them? Yeah. Exactly. So you have all these traits, like hair,

02:48

eyes, nose, mouth, body, shirt, pants, whatever.

eyes, nose, mouth, body, shirt, pants, whatever.

02:51

And then each one might have ten variations, twelve variations, twenty five variations.

And then each one might have ten variations, twelve variations, twenty five variations.

02:56

So there might be twenty five hairstyles. And then you go through and you say you so you have an artist make twenty five hairstyles, and it's just the hair part. And then they say, you say the rarity say, okay. This is the most rare hairstyle, the golden mohawk.

So there might be twenty five hairstyles. And then you go through and you say you so you have an artist make twenty five hairstyles, and it's just the hair part. And then they say, you say the rarity say, okay. This is the most rare hairstyle, the golden mohawk.

03:09

I I only want that to appear one percent of the time. So you put that in all into a program

I I only want that to appear one percent of the time. So you put that in all into a program

03:13

and it spits out a collection of ten thousand variations, ten thousand combinations of these things,

and it spits out a collection of ten thousand variations, ten thousand combinations of these things,

03:19

and with the rarity,

and with the rarity,

03:21

so that some of them have the super rare attributes and then some of them have very common attributes. That's how all these work. What program do you use for this?

so that some of them have the super rare attributes and then some of them have very common attributes. That's how all these work. What program do you use for this?

03:28

I don't know what people use. I think it's maybe just one smart contract or maybe there's a special for this. I'm not sure what what people use. Damn about it. I mean, that's crazy. That that's that's crazy to me. But it's it's gotten so easy that, like, you know, Nick could take his tomato meme and and get it done. Now, he hired a good artist because the art he has is, like, actually, like, really good. It's three d art. Really nice. But, you know, you see a different,

I don't know what people use. I think it's maybe just one smart contract or maybe there's a special for this. I'm not sure what what people use. Damn about it. I mean, that's crazy. That that's that's crazy to me. But it's it's gotten so easy that, like, you know, Nick could take his tomato meme and and get it done. Now, he hired a good artist because the art he has is, like, actually, like, really good. It's three d art. Really nice. But, you know, you see a different,

03:51

ten thousand art collection drop, you know, every four hours or something in the Got it. Okay. So, like, I bought one yesterday. So if you go to OpenC,

ten thousand art collection drop, you know, every four hours or something in the Got it. Okay. So, like, I bought one yesterday. So if you go to OpenC,

04:01

dot. I I saw this. And it's really it's funny. Like, these are such a

dot. I I saw this. And it's really it's funny. Like, these are such a

04:05

it's such degenerate gambling.

it's such degenerate gambling.

04:07

But I saw this thing go if you see it on Twitter early, you should basically go mint the thing or buy the thing. So I saw this thing called chain runners. It took off

But I saw this thing go if you see it on Twitter early, you should basically go mint the thing or buy the thing. So I saw this thing called chain runners. It took off

04:16

right away. I saw people. I saw interesting people on Twitter talking about it. I think What they got it now? The first guy who really I I I think I guy who kind of, I think, kicked out kicked it off in the tech industry was the founder of Figma,

right away. I saw people. I saw interesting people on Twitter talking about it. I think What they got it now? The first guy who really I I I think I guy who kind of, I think, kicked out kicked it off in the tech industry was the founder of Figma,

04:28

who this guy's Zoink,

who this guy's Zoink,

04:31

And so the founder of Figma, which is like a multi billion dollar design company,

And so the founder of Figma, which is like a multi billion dollar design company,

04:35

he is a big NFC collector. He he owned one of the most rare cryptopunks.

he is a big NFC collector. He he owned one of the most rare cryptopunks.

04:40

So he changed his profile, a picture to this or or, like, you know, posted about it. And immediately, like, I saw I started seeing every VC doing it. So I bought in and You know, I made double my money in a day and, you know, you can get in and out of these things very quickly.

So he changed his profile, a picture to this or or, like, you know, posted about it. And immediately, like, I saw I started seeing every VC doing it. So I bought in and You know, I made double my money in a day and, you know, you can get in and out of these things very quickly.

04:53

There's another,

There's another,

04:55

I'll tell you about another one of these This is kind of in the weeds. So I almost regret doing this early on in the show, but let's do it. There's this thing called Wolf game. So go to wolf dot game. And I think this is kind of a sign of something that's to come.

I'll tell you about another one of these This is kind of in the weeds. So I almost regret doing this early on in the show, but let's do it. There's this thing called Wolf game. So go to wolf dot game. And I think this is kind of a sign of something that's to come.

05:09

It's a little confusing when you when you first go to it. I only understand, let's say,

It's a little confusing when you when you first go to it. I only understand, let's say,

05:14

thirty percent of it right now. But I un the part I understood

thirty percent of it right now. But I un the part I understood

05:17

made me think, oh, shit, this is something new. So what is this?

made me think, oh, shit, this is something new. So what is this?

05:21

So crypto is now going into gaming. And what does that mean? It means, like,

So crypto is now going into gaming. And what does that mean? It means, like,

05:26

in the old way of gaming, you would put, like, let's say a game like World of Warcraft.

in the old way of gaming, you would put, like, let's say a game like World of Warcraft.

05:30

People who played world of warcraft would spend thousands of hours grinding that game, playing that game, leveling up their characters, earning new stuff, and they would get zero economic value for it. So you would you would put, you know, thousands of hours in and you would get zero dollars in return, but hey, you got the shiny helmet and your character now says sixty. Congratulations.

People who played world of warcraft would spend thousands of hours grinding that game, playing that game, leveling up their characters, earning new stuff, and they would get zero economic value for it. So you would you would put, you know, thousands of hours in and you would get zero dollars in return, but hey, you got the shiny helmet and your character now says sixty. Congratulations.

05:50

And it was that was still good enough. People did that. People all around the world do that.

And it was that was still good enough. People did that. People all around the world do that.

05:54

Then games like Fortnite come out Fortnite says, hey, you can play this game. It's about shooting each other, but you can have your character have all these special special,

Then games like Fortnite come out Fortnite says, hey, you can play this game. It's about shooting each other, but you can have your character have all these special special,

06:02

costumes.

costumes.

06:03

Do nothing for you in the game. They're all it does make your character any better. But if you buy our in game currency called v bucks,

Do nothing for you in the game. They're all it does make your character any better. But if you buy our in game currency called v bucks,

06:09

you can buy these special, like, capes and swords and helmets for your character. Alright. Great. People spent billions of dollars on v bucks,

you can buy these special, like, capes and swords and helmets for your character. Alright. Great. People spent billions of dollars on v bucks,

06:19

and and bought tons of stuff in the game. And if they decide like many people many people who were twelve years old playing Fortnite and dropped, you know, one hundred and eighty dollars in the game buying stuff,

and and bought tons of stuff in the game. And if they decide like many people many people who were twelve years old playing Fortnite and dropped, you know, one hundred and eighty dollars in the game buying stuff,

06:29

Now if they're tired of fort and they wanna go play a new game,

Now if they're tired of fort and they wanna go play a new game,

06:32

that that money is lost. You cannot take your items to another game. So why is Crypto Gaming gonna be big? It's gonna be big because when you buy an item in a game, you're gonna own that item, and then other games will allow you to bring that item in. So it'll make it'll make it way more valuable to buy things in games because you're gonna be able to use them. You're gonna be able to resell them later. If you get tired of the game and subject, you wanna sell it. That doesn't exist today in most games. And secondly, you'll be able to take it with you to other games. Alright. So now let me tell you what this Wolf game thing is.

that that money is lost. You cannot take your items to another game. So why is Crypto Gaming gonna be big? It's gonna be big because when you buy an item in a game, you're gonna own that item, and then other games will allow you to bring that item in. So it'll make it'll make it way more valuable to buy things in games because you're gonna be able to use them. You're gonna be able to resell them later. If you get tired of the game and subject, you wanna sell it. That doesn't exist today in most games. And secondly, you'll be able to take it with you to other games. Alright. So now let me tell you what this Wolf game thing is.

07:01

What Wolfgame is is it's almost like a gambling system. So you imagine, if you go to the website, it's like a little pixelated art

What Wolfgame is is it's almost like a gambling system. So you imagine, if you go to the website, it's like a little pixelated art

07:08

like eight bit. Yeah. It it it looks neat. Like, it looks like kind of punk rock a little. Like, I all this this whole this whole genre

like eight bit. Yeah. It it it looks neat. Like, it looks like kind of punk rock a little. Like, I all this this whole this whole genre

07:17

of people online, it's totally is, like, the freakers. What was it called? You know, I'm talking about, like, the,

of people online, it's totally is, like, the freakers. What was it called? You know, I'm talking about, like, the,

07:24

like, the steampunk type of vibe? Yeah. That's definitely, like, there's big overlap of, like, steampunk and crypto.

like, the steampunk type of vibe? Yeah. That's definitely, like, there's big overlap of, like, steampunk and crypto.

07:31

It's neat. Here's how the game works in in a in a very Again, I don't even understand the full game, but here's how it how it works when I when I went to it. You could buy a sheep. So let's say you buy a sheep. If you if you stake the sheep, in the barn. You made meaning you put your sheep in the barn. Every day, you're gonna get every sheep produces ten thousand,

It's neat. Here's how the game works in in a in a very Again, I don't even understand the full game, but here's how it how it works when I when I went to it. You could buy a sheep. So let's say you buy a sheep. If you if you stake the sheep, in the barn. You made meaning you put your sheep in the barn. Every day, you're gonna get every sheep produces ten thousand,

07:49

wool

wool

07:50

And,

And,

07:51

and so your sheep is kinda like working for you. It's like farming wool for you. Okay? And we'll we'll have some value. We'll we'll is like, it's the in game currency. It's like Vbucks. So so you buy a sheep, the sheep produces wool for you. Okay. That's interesting.

and so your sheep is kinda like working for you. It's like farming wool for you. Okay? And we'll we'll have some value. We'll we'll is like, it's the in game currency. It's like Vbucks. So so you buy a sheep, the sheep produces wool for you. Okay. That's interesting.

08:04

You could also buy a wolf.

You could also buy a wolf.

08:06

If you buy a wolf or you own a wolf,

If you buy a wolf or you own a wolf,

08:09

here's how a wolf works.

here's how a wolf works.

08:12

The and this this is the story of the game. The story of the game is if you put your sheep in the farm,

The and this this is the story of the game. The story of the game is if you put your sheep in the farm,

08:17

They're safe because the farmers have made a truce with the wolves to say do not attack,

They're safe because the farmers have made a truce with the wolves to say do not attack,

08:22

the sheep in the in the farm.

the sheep in the in the farm.

08:24

And in exchange for the safety, it's like a mafia. In exchange for the safety, you get twenty percent of the wool as a wolf as a as a bride as a payoff. So crazy. If somebody ever takes their sheep out of the farm, they can keep one hundred percent of the wool for themselves. But there's a random chance that the wolf will come eat your sheep and take all of the wool and maybe take your sheep or something like that. And so the wolf wouldn't get a hundred percent. There's a small chance that you might lose your freaking sheep.

And in exchange for the safety, it's like a mafia. In exchange for the safety, you get twenty percent of the wool as a wolf as a as a bride as a payoff. So crazy. If somebody ever takes their sheep out of the farm, they can keep one hundred percent of the wool for themselves. But there's a random chance that the wolf will come eat your sheep and take all of the wool and maybe take your sheep or something like that. And so the wolf wouldn't get a hundred percent. There's a small chance that you might lose your freaking sheep.

08:50

And so you could play it safe and pay the tax, or you can risk it for a bigger reward, and you can lose your sheep. And so the whole game is basically about owning these sheep, owning these wolves, and the the, like, random chance, the random probabilities of certain things happening. And the whole time you're accumulating

And so you could play it safe and pay the tax, or you can risk it for a bigger reward, and you can lose your sheep. And so the whole game is basically about owning these sheep, owning these wolves, and the the, like, random chance, the random probabilities of certain things happening. And the whole time you're accumulating

09:06

wool, which has some

wool, which has some

09:08

has some value in the game. Right? It's the it's the in game currency. And I thought this is very interesting. It's kind of a stupid silly game, but it's interesting because

has some value in the game. Right? It's the it's the in game currency. And I thought this is very interesting. It's kind of a stupid silly game, but it's interesting because

09:18

It's a game that didn't just, like, add,

It's a game that didn't just, like, add,

09:21

crypto at the end. It kind of started with this like, the game is designed around

crypto at the end. It kind of started with this like, the game is designed around

09:28

by this character. The character earns you money. By this other character, that character steals money or collects attacks, And it's basically a game that's made to make you money. And I don't know if you know what's going on with Axi Infinity, but this is like a kind I mean, the the the the fin and the infinity thing is, like, the biggest moneymaker in the world right now, it seems. Yeah. They've made, like, on an over two billion dollars the game is made over two billion dollars in, like, a year. And it's this new model called play to earn. And play to earn basically just means, normally when you play the game, you played just for, you know, Shits and giggles, but now if you play and you do well in the game, you actually are earning the in game currency, which is, like, could be cashed out at any time. And so there are people. We have a friend. That has a team of people in the Philippines just playing the game full time. He pays them a salary,

by this character. The character earns you money. By this other character, that character steals money or collects attacks, And it's basically a game that's made to make you money. And I don't know if you know what's going on with Axi Infinity, but this is like a kind I mean, the the the the fin and the infinity thing is, like, the biggest moneymaker in the world right now, it seems. Yeah. They've made, like, on an over two billion dollars the game is made over two billion dollars in, like, a year. And it's this new model called play to earn. And play to earn basically just means, normally when you play the game, you played just for, you know, Shits and giggles, but now if you play and you do well in the game, you actually are earning the in game currency, which is, like, could be cashed out at any time. And so there are people. We have a friend. That has a team of people in the Philippines just playing the game full time. He pays them a salary,

10:12

and they pay the game for him. And they it's like a investment property.

and they pay the game for him. And they it's like a investment property.

10:16

They make back twenty five percent

They make back twenty five percent

10:18

yield on top of the salaries that he pays them. He pays them to play this game all day.

yield on top of the salaries that he pays them. He pays them to play this game all day.

10:25

I I think I can I I I can imagine who it is? Right? Because,

I I think I can I I I can imagine who it is? Right? Because,

10:29

you know, people who obviously see this. That's, like, kinda fucked up.

you know, people who obviously see this. That's, like, kinda fucked up.

10:33

I think a lot of people will have a bad reaction to that, so I don't wanna say their name because, you know, I didn't ask them in advance. Alright.

I think a lot of people will have a bad reaction to that, so I don't wanna say their name because, you know, I didn't ask them in advance. Alright.

10:40

That's amazing. Do you wanna,

That's amazing. Do you wanna,

10:43

alright. Well, so, like, right now, I'm looking at a sheet and you've got One, two, three, four, five, six, seven, eight, nine, ten things here. Honestly, they all seem pretty good. Do you just wanna, like, start banging through some stuff? Yeah. Let's do it. Your boy went to Disneyland last week. Had a ton of time. We I had to skip one episode of the pod, but that made me get exposed to a bunch of new ideas. Then I got sick. So I haven't been able to work. I've just been sitting there, you know, doped up on Benadryl.

alright. Well, so, like, right now, I'm looking at a sheet and you've got One, two, three, four, five, six, seven, eight, nine, ten things here. Honestly, they all seem pretty good. Do you just wanna, like, start banging through some stuff? Yeah. Let's do it. Your boy went to Disneyland last week. Had a ton of time. We I had to skip one episode of the pod, but that made me get exposed to a bunch of new ideas. Then I got sick. So I haven't been able to work. I've just been sitting there, you know, doped up on Benadryl.

11:07

So I got all kinds of of crazy ideas that I wanna bouts off you. The first one is about Disneyland. Okay.

So I got all kinds of of crazy ideas that I wanna bouts off you. The first one is about Disneyland. Okay.

11:14

So I got this text from Sean saying I'm at Disneyland or no. Maybe it was a tweet. It was a tweet. I saw a tweet. You know, I'm at Disneyland and all I wanna do is land on Dilt of Disneylands. Dad, I wanna Dad, I wanna F of Disney Land. Have you ever seen this Instagram account? Diltz of Disneyland? No. But They're probably I understand it. It's basically just like hot dads that they take pictures of that are, like, happen to be a dissident that day. And, they're always, like, doing something that's hot to the mom. Like,

So I got this text from Sean saying I'm at Disneyland or no. Maybe it was a tweet. It was a tweet. I saw a tweet. You know, I'm at Disneyland and all I wanna do is land on Dilt of Disneylands. Dad, I wanna Dad, I wanna F of Disney Land. Have you ever seen this Instagram account? Diltz of Disneyland? No. But They're probably I understand it. It's basically just like hot dads that they take pictures of that are, like, happen to be a dissident that day. And, they're always, like, doing something that's hot to the mom. Like,

11:42

oh, he's you know, wiping the daughter's mouth because, you know, he didn't just leave it dirty. You know, he he's picking he's changing a diaper or whatever. It's like that's what's hot.

oh, he's you know, wiping the daughter's mouth because, you know, he didn't just leave it dirty. You know, he he's picking he's changing a diaper or whatever. It's like that's what's hot.

11:52

That was my goal. I did not make it on a deal for this and then pretty upset about it. But, you know, I will recover.

That was my goal. I did not make it on a deal for this and then pretty upset about it. But, you know, I will recover.

11:59

Okay. So Disneyland is kind of amazing. And when I was there, I was pretty blown away, and my wife was blown away. So my wife doesn't really care about business,

Okay. So Disneyland is kind of amazing. And when I was there, I was pretty blown away, and my wife was blown away. So my wife doesn't really care about business,

12:09

She's interested in it, but she's not, like, a nut about it, like, you or me. Even she, like,

She's interested in it, but she's not, like, a nut about it, like, you or me. Even she, like,

12:14

basically grabbed my arm halfway through the thing, it was, like,

basically grabbed my arm halfway through the thing, it was, like,

12:17

this is amazing. She was like, I'm kind of blown away by this guy's entrepreneurship

this is amazing. She was like, I'm kind of blown away by this guy's entrepreneurship

12:21

to create this place because this alien is

to create this place because this alien is

12:24

kind of a one of a kind type of idea.

kind of a one of a kind type of idea.

12:27

And, it's meant to be, you know, the happiest place on earth, and it really is for a lot of people. When you're there, you can really see,

And, it's meant to be, you know, the happiest place on earth, and it really is for a lot of people. When you're there, you can really see,

12:35

how happy people are. And in doing research for this, I went and watched this documentary about the starting of Disneyland. And in the comments, or at the end of the video, he goes,

how happy people are. And in doing research for this, I went and watched this documentary about the starting of Disneyland. And in the comments, or at the end of the video, he goes,

12:44

That's what that's a spectrum of design, but it means something different to everybody. In the comments, say what it means to you. And the YouTube comments are like

That's what that's a spectrum of design, but it means something different to everybody. In the comments, say what it means to you. And the YouTube comments are like

12:51

Eulogies. It's like essays

Eulogies. It's like essays

12:54

about what Disney meets these people. It has, like, a huge emotional register. Alright. So let me break you break you, make out some of the numbers. So let's start with the numbers and then the backstory. Some of the numbers. So Disneyland does about three point eight billion dollars a year of revenue.

about what Disney meets these people. It has, like, a huge emotional register. Alright. So let me break you break you, make out some of the numbers. So let's start with the numbers and then the backstory. Some of the numbers. So Disneyland does about three point eight billion dollars a year of revenue.

13:07

Every day, about fifty thousand people come to the park. So, you know, just roughly speaking, they make about just over two hundred dollars per guest,

Every day, about fifty thousand people come to the park. So, you know, just roughly speaking, they make about just over two hundred dollars per guest,

13:15

per guest per year. And that's that's not counting the hotels, the flights, and the, and a bunch of the auxiliary stuff. So a ticket into the park is like a hundred twenty bucks. And then you spend, like, another hundred bucks on food and merch while you're there. Man, I feel like it

per guest per year. And that's that's not counting the hotels, the flights, and the, and a bunch of the auxiliary stuff. So a ticket into the park is like a hundred twenty bucks. And then you spend, like, another hundred bucks on food and merch while you're there. Man, I feel like it

13:29

was a hundred dollars when I was a kid.

was a hundred dollars when I was a kid.

13:31

Yeah. Actually, it started So I went back. I was like, what was the initial price of this? Because Disneyland prices have been inflating actually like crazy. There's a chart showing inflation of Disneyland and it's, like, just up and to the right. Disney that started at three dollars and twenty five cents to get in back when it when it launched in nineteen fifty five. So, you know, the the minimum wage back then was seventy five cents. And I think the average person's income was, like, four grand or something like that. So, you know, everything has gone up. But now, you know, they they basically have a off peak peak time. So if if you go to peak time, it's gonna be two hundred something bucks. Got it. Normal is like a hundred fifty bucks and low is like a hundred dollars, something like that.

Yeah. Actually, it started So I went back. I was like, what was the initial price of this? Because Disneyland prices have been inflating actually like crazy. There's a chart showing inflation of Disneyland and it's, like, just up and to the right. Disney that started at three dollars and twenty five cents to get in back when it when it launched in nineteen fifty five. So, you know, the the minimum wage back then was seventy five cents. And I think the average person's income was, like, four grand or something like that. So, you know, everything has gone up. But now, you know, they they basically have a off peak peak time. So if if you go to peak time, it's gonna be two hundred something bucks. Got it. Normal is like a hundred fifty bucks and low is like a hundred dollars, something like that.

14:09

So,

So,

14:11

So what what happened? So Walt Disney, basically,

So what what happened? So Walt Disney, basically,

14:14

his story is kind of amazing. So he he grows up and he

his story is kind of amazing. So he he grows up and he

14:20

He's actually from your your hometown. I don't know if you know this. Probably, probably do, but he's from Missouri.

He's actually from your your hometown. I don't know if you know this. Probably, probably do, but he's from Missouri.

14:24

And so I don't know that. Apparently, there's a place in Missouri

And so I don't know that. Apparently, there's a place in Missouri

14:28

called Electric Park. Have you ever heard of this? No. Cause this is the inspiration for Disneyland. When he's eight years old, he goes to this place called Electric Park. And electric park was kind of known for two things. One, it was it was an amusement park. And the second is it was really clean. And that's, like, one of the biggest things about Disneyland is Disneyland is really clean. Imagine having fifty thousand guests over to your house, but somehow everything stays really, really clean. And that was, like, he's about this. Would he design the park? Electric park in in Kansas City. Yeah. I see it. Would

called Electric Park. Have you ever heard of this? No. Cause this is the inspiration for Disneyland. When he's eight years old, he goes to this place called Electric Park. And electric park was kind of known for two things. One, it was it was an amusement park. And the second is it was really clean. And that's, like, one of the biggest things about Disneyland is Disneyland is really clean. Imagine having fifty thousand guests over to your house, but somehow everything stays really, really clean. And that was, like, he's about this. Would he design the park? Electric park in in Kansas City. Yeah. I see it. Would

15:00

he

he

15:01

When he designed the park, he made it so that I think every thirty feet, there's a trash can because he watched guests at amusement parks, He would see that if you if the trash can was further than thirty feet away or whatever, they would just be like, ah, fuck it. They would just leave it on the ground or throw it on the ground or whatever. Just dispose of it in a bad way. But if there was a can within thirty feet, they would like make the effort to go toss it. And so he made it so that at any point, and I tested this out when I was there. I was would often, like, check. Okay. Am I thirty feet within a trash can and shirt off, like, it's actually like legit. There's always a trash can near you, and this place is super clean. So he goes to electric park,

When he designed the park, he made it so that I think every thirty feet, there's a trash can because he watched guests at amusement parks, He would see that if you if the trash can was further than thirty feet away or whatever, they would just be like, ah, fuck it. They would just leave it on the ground or throw it on the ground or whatever. Just dispose of it in a bad way. But if there was a can within thirty feet, they would like make the effort to go toss it. And so he made it so that at any point, and I tested this out when I was there. I was would often, like, check. Okay. Am I thirty feet within a trash can and shirt off, like, it's actually like legit. There's always a trash can near you, and this place is super clean. So he goes to electric park,

15:35

And he wants to be a cartoonist.

And he wants to be a cartoonist.

15:37

He, ends up working at an ad agency,

He, ends up working at an ad agency,

15:40

and then he creates this first business. It's called Laffograms.

and then he creates this first business. It's called Laffograms.

15:43

And he's basically doing these, like, kinda, like, animated,

And he's basically doing these, like, kinda, like, animated,

15:45

cards. But, you know, a bad business deal leads it starts working, but then he cuts a bad business deal where

cards. But, you know, a bad business deal leads it starts working, but then he cuts a bad business deal where

15:51

He's owed a bunch of money by one client, and then they don't pay him. And, the business goes under. And so he says, okay.

He's owed a bunch of money by one client, and then they don't pay him. And, the business goes under. And so he says, okay.

15:57

Let's go to Hollywood and,

Let's go to Hollywood and,

16:00

And and he tells his brother, let's go to Hollywood and let's create another business. And so they go and they create Disney Brothers cartoon studio. And this is where they create Mickey Mouse. This is where they create Snow White. That's the first big hit. So the company goes from, like, in debt or making no money to making millions of dollars off of no white. That was like the big win. And so he's like, okay. This is kinda working.

And and he tells his brother, let's go to Hollywood and let's create another business. And so they go and they create Disney Brothers cartoon studio. And this is where they create Mickey Mouse. This is where they create Snow White. That's the first big hit. So the company goes from, like, in debt or making no money to making millions of dollars off of no white. That was like the big win. And so he's like, okay. This is kinda working.

16:22

And, the business is doing alright. It's not going gangbusters.

And, the business is doing alright. It's not going gangbusters.

16:27

But it's a float. And he's working on his next stories. He's working on Panocchio. He's working on a couple other stories.

But it's a float. And he's working on his next stories. He's working on Panocchio. He's working on a couple other stories.

16:32

And

And

16:33

He's always had this crazy idea about amusement parks ever since electric park. And he takes his daughter to the local merry-go-round, and he's like, ah, this is so boring? Like, why isn't there something more grand than just this merry-go-round? Like, my daughter loves this, but, like, this is so boring for the parents. And this is just one ride, like, What if I made a place that was,

He's always had this crazy idea about amusement parks ever since electric park. And he takes his daughter to the local merry-go-round, and he's like, ah, this is so boring? Like, why isn't there something more grand than just this merry-go-round? Like, my daughter loves this, but, like, this is so boring for the parents. And this is just one ride, like, What if I made a place that was,

16:55

you know, what if I made a place that was fun for both the parents and the kids to go to? Which is like A similar theme with all Pixar movies and Disney Disney movies, which is, like, the movie is enjoyable. Toy Story is enjoyable to an adult and a kid. It has, like, two layers to it. Both can enjoy a different piece of it. And so he's like and so what how did they actually come about this? How did they actually, like, figure out the idea? So they started by doing research They went to every theme park they could find. They went to the world's fair. They went to a whole bunch of places getting inspiration and ideas, and, Mish, and thinking about what is bad about this experience, what can be made better? So things big dirty, blah, blah, blah.

you know, what if I made a place that was fun for both the parents and the kids to go to? Which is like A similar theme with all Pixar movies and Disney Disney movies, which is, like, the movie is enjoyable. Toy Story is enjoyable to an adult and a kid. It has, like, two layers to it. Both can enjoy a different piece of it. And so he's like and so what how did they actually come about this? How did they actually, like, figure out the idea? So they started by doing research They went to every theme park they could find. They went to the world's fair. They went to a whole bunch of places getting inspiration and ideas, and, Mish, and thinking about what is bad about this experience, what can be made better? So things big dirty, blah, blah, blah.

17:30

And he's like, okay. He starts thinking

And he's like, okay. He starts thinking

17:33

about the design of the place. And electric park had this, train that went around the whole park. And so if you go to disneyland, that's still the thing. There's right when you enter, there's a train and the train will take you around the whole circumference of the park. And he's like, alright. I'm gonna build and I used to tell people, one of these days, I'm gonna build an amusement park, and it is gonna be clean. And he takes two guys off of Panocchio, and he says, hey,

about the design of the place. And electric park had this, train that went around the whole park. And so if you go to disneyland, that's still the thing. There's right when you enter, there's a train and the train will take you around the whole circumference of the park. And he's like, alright. I'm gonna build and I used to tell people, one of these days, I'm gonna build an amusement park, and it is gonna be clean. And he takes two guys off of Panocchio, and he says, hey,

17:54

Listen.

Listen.

17:55

I want you guys to start,

I want you guys to start,

17:58

start working on, like, secret project x.

start working on, like, secret project x.

18:00

And,

And,

18:02

He's like, you know, it's a shame that when people come to Hollywood,

He's like, you know, it's a shame that when people come to Hollywood,

18:05

there's nothing to see here. Like, people all around the world have heard of Hollywood, they come here there's the sign where it says Hollywood in the in the letters on the hill, but there's nowhere to see Hollywood. Hollywood is a good

there's nothing to see here. Like, people all around the world have heard of Hollywood, they come here there's the sign where it says Hollywood in the in the letters on the hill, but there's nowhere to see Hollywood. Hollywood is a good

18:15

I'm I'm So out of it, is Disneyland in LA? It's in LA. Yeah. It was in Laheim. Okay. I for some reason, I thought I was in Florida. That's Disney World. Got it. Oh, did you you're, like, not in Disney, you're not in the Disney world at all? Okay.

I'm I'm So out of it, is Disneyland in LA? It's in LA. Yeah. It was in Laheim. Okay. I for some reason, I thought I was in Florida. That's Disney World. Got it. Oh, did you you're, like, not in Disney, you're not in the Disney world at all? Okay.

18:30

So he mean, I know a little bit, but I come on. Disney World at Disneyland. That's an easy confused. No. No. No. That's that's fair. That's fair.

So he mean, I know a little bit, but I come on. Disney World at Disneyland. That's an easy confused. No. No. No. That's that's fair. That's fair.

18:37

So he bay Disney came first So he basically is like, guys, if if anybody came to even see our animation studio, they just see a bunch of dudes hunched over over drawings. It's not that very not very impressive. Let's build something amazing in Hollywood. And the guys get super excited. They start doing research, but then reality hits. They have to they're working on paint Panocio. They gotta ship it. They're working on fantasia. They gotta ship then World War two happens. So all of all of World War two happens.

So he bay Disney came first So he basically is like, guys, if if anybody came to even see our animation studio, they just see a bunch of dudes hunched over over drawings. It's not that very not very impressive. Let's build something amazing in Hollywood. And the guys get super excited. They start doing research, but then reality hits. They have to they're working on paint Panocio. They gotta ship it. They're working on fantasia. They gotta ship then World War two happens. So all of all of World War two happens.

19:02

And then he comes back because he hires this guy Kimball to work in his studio.

And then he comes back because he hires this guy Kimball to work in his studio.

19:07

And Kimball's like this junior kind of animator guy.

And Kimball's like this junior kind of animator guy.

19:10

And

And

19:11

Kimball invites all the coworkers over to his house for, like, a barbecue or a birthday party or something like that. And in the back in the backyard of his house, he's like, oh, by the way, you guys don't know this, but my hobby is I build these little trains. Almost like the steamboat style train, but like it's like a life size thing. Was very small.

Kimball invites all the coworkers over to his house for, like, a barbecue or a birthday party or something like that. And in the back in the backyard of his house, he's like, oh, by the way, you guys don't know this, but my hobby is I build these little trains. Almost like the steamboat style train, but like it's like a life size thing. Was very small.

19:27

It's it's like, you know, one one,

It's it's like, you know, one one,

19:29

like, whatever, one link of a train, basically. Have you have you his this guy's name is Ward Kimbell. If you Google him, he look like a cartoon.

like, whatever, one link of a train, basically. Have you have you his this guy's name is Ward Kimbell. If you Google him, he look like a cartoon.

19:37

And you can see his his train too. So Walt goes to this thing. He's blown away. The he seeing the train, it up close. And he's like, dude, Ward built this thing.

And you can see his his train too. So Walt goes to this thing. He's blown away. The he seeing the train, it up close. And he's like, dude, Ward built this thing.

19:47

Okay. We're the whole Mickey, he he says when he comes back to the office, he sends a memo. He says Mickey Mouse Park is back on. And he tells the shareholders, shareholders say,

Okay. We're the whole Mickey, he he says when he comes back to the office, he sends a memo. He says Mickey Mouse Park is back on. And he tells the shareholders, shareholders say,

19:58

Don't do it. Movie Studio is already on on Edge. This sounds like a big distraction. It's against the charter of the company.

Don't do it. Movie Studio is already on on Edge. This sounds like a big distraction. It's against the charter of the company.

20:05

We don't want you doing this. He says, okay.

We don't want you doing this. He says, okay.

20:08

No problem. I understand.

No problem. I understand.

20:10

I'll create a new company.

I'll create a new company.

20:11

So he just creates another company to create the park. He's like, I'm still gonna do this. But if you don't want in, I will I'll do this myself.

So he just creates another company to create the park. He's like, I'm still gonna do this. But if you don't want in, I will I'll do this myself.

20:18

And,

And,

20:19

and he calls it, like,

and he calls it, like,

20:21

Redlaw or whatever, something like that, which is, like, you know,

Redlaw or whatever, something like that, which is, like, you know,

20:25

Walter backwards, is is kind of the neat way he names it. He starts working on it. And so he's like, alright. How do I fund this thing? He thinks it's gonna take five million dollars to build Disneyland.

Walter backwards, is is kind of the neat way he names it. He starts working on it. And so he's like, alright. How do I fund this thing? He thinks it's gonna take five million dollars to build Disneyland.

20:34

And in actuality, it ends up taking seventeen million dollars to do it. And so he's like, alright. How do I fund this? He,

And in actuality, it ends up taking seventeen million dollars to do it. And so he's like, alright. How do I fund this? He,

20:41

He takes his, his life insurance policy, and he takes a big loan against that. That gives him, like, you know, a hundred grand or so to to go do this.

He takes his, his life insurance policy, and he takes a big loan against that. That gives him, like, you know, a hundred grand or so to to go do this.

20:48

Then he sells a house that he had in Palm Springs. So it that's, like, the next seed money. Like, he goes through that pretty quickly. Then he then he goes, alright. I need some bigger money. How do I get millions of dollars for this? Okay. He goes to ABC, the TV network, and he says, Hey, ABC.

Then he sells a house that he had in Palm Springs. So it that's, like, the next seed money. Like, he goes through that pretty quickly. Then he then he goes, alright. I need some bigger money. How do I get millions of dollars for this? Okay. He goes to ABC, the TV network, and he says, Hey, ABC.

21:04

You're struggling right now. You don't have much TV programming. I will create

You're struggling right now. You don't have much TV programming. I will create

21:08

this this program called, like, whatever, like, the wonderful world of Disney or something like that. I'll create a TV show for you that'll air every Sunday

this this program called, like, whatever, like, the wonderful world of Disney or something like that. I'll create a TV show for you that'll air every Sunday

21:16

if you invest in my park idea.

if you invest in my park idea.

21:18

So Disney basically puts down half a million dollars plus another six and a half of loans and bonds, and they own thirty four percent of Disneyland.

So Disney basically puts down half a million dollars plus another six and a half of loans and bonds, and they own thirty four percent of Disneyland.

21:26

And so that's how he got the next seven million bucks. And then he did the same thing with two other companies. And then he sold some sponsorships. And he, like,

And so that's how he got the next seven million bucks. And then he did the same thing with two other companies. And then he sold some sponsorships. And he, like,

21:33

accumulates together the seventy million dollars. He hustled his way. He hustled his way to doing it.

accumulates together the seventy million dollars. He hustled his way. He hustled his way to doing it.

21:39

The other thing that he did was he was like, alright.

The other thing that he did was he was like, alright.

21:42

You know, this this thing works because,

You know, this this thing works because,

21:45

he's like, I gotta high I gotta have, like, the, the rides work automatically.

he's like, I gotta high I gotta have, like, the, the rides work automatically.

21:50

And so he created this thing where if you go to Disney now, you sit in a ride and you go. And it's sort of like

And so he created this thing where if you go to Disney now, you sit in a ride and you go. And it's sort of like

21:56

like a a stage play that plays out, but it's all synchronized. When your little, like, roller coaster cart enters this room, the lights go on, the character makes a sound. And then when you leave the room, it all folds back into its thing, and that's called animatronics.

like a a stage play that plays out, but it's all synchronized. When your little, like, roller coaster cart enters this room, the lights go on, the character makes a sound. And then when you leave the room, it all folds back into its thing, and that's called animatronics.

22:10

And so, basically, audio animatronics was like the thing he wanted to do, which was like he wanted live animals, but it's too much work. So instead of live animals, he created these robotic animals is that I'm gonna synchronize the movements to music on a loop. And there's just one guy who was just working on only this, and he was kind of in front of a green screen trying to make this, like, puppet do this thing synchronize to music. And eventually, they finally figured it out, and that was, like, the big breakthrough.

And so, basically, audio animatronics was like the thing he wanted to do, which was like he wanted live animals, but it's too much work. So instead of live animals, he created these robotic animals is that I'm gonna synchronize the movements to music on a loop. And there's just one guy who was just working on only this, and he was kind of in front of a green screen trying to make this, like, puppet do this thing synchronize to music. And eventually, they finally figured it out, and that was, like, the big breakthrough.

22:33

So, okay, let me fast forward a little bit. They opened the park. They build the whole thing in less than one year.

So, okay, let me fast forward a little bit. They opened the park. They build the whole thing in less than one year.

22:38

They opened the park, and he only invited, like, fifteen hundred people to it or something like that. Like invite only launch,

They opened the park, and he only invited, like, fifteen hundred people to it or something like that. Like invite only launch,

22:44

but somebody counterfeited the ticket and so double the number of people showed up with counterfeit tickets on day one. Because double the number of people showed up,

but somebody counterfeited the ticket and so double the number of people showed up with counterfeit tickets on day one. Because double the number of people showed up,

22:53

everything breaks. The plumbing breaks because there's too many people using water in the park more than the load was able to handle. So he the they come to him, they're Walt. We got a problem. The plumbing is broken. You have to make a choice. Toilets are water fountains. He's like toilets for sure. And so he, there's no water. There's no drinking water that day. The asphalt was still so freshly poured that like women's high heels was getting stuck in the cement. Oh, no. Because it was like caving in. It was basically a giant disaster.

everything breaks. The plumbing breaks because there's too many people using water in the park more than the load was able to handle. So he the they come to him, they're Walt. We got a problem. The plumbing is broken. You have to make a choice. Toilets are water fountains. He's like toilets for sure. And so he, there's no water. There's no drinking water that day. The asphalt was still so freshly poured that like women's high heels was getting stuck in the cement. Oh, no. Because it was like caving in. It was basically a giant disaster.

23:19

And he does some PR. He basically says, look,

And he does some PR. He basically says, look,

23:23

we, you know, we had to work out the kinks. Give me a month and, basically, they give me give me some time and this thing will be smooth. And sure enough, within a month, the the baby is humming. And in seven weeks, he does a million visitors. So it was kind of an immediate hit once he did it because it was such a great idea. It was Disney right off the bat. Or at this air, at this point, how famous were they? They were, like, I mean, they were a big deal. They weren't like a semi famous. They hadn't had, like, the I mean, nowhere near what they are now, but, like, they were semi famous, really, the ABC show,

we, you know, we had to work out the kinks. Give me a month and, basically, they give me give me some time and this thing will be smooth. And sure enough, within a month, the the baby is humming. And in seven weeks, he does a million visitors. So it was kind of an immediate hit once he did it because it was such a great idea. It was Disney right off the bat. Or at this air, at this point, how famous were they? They were, like, I mean, they were a big deal. They weren't like a semi famous. They hadn't had, like, the I mean, nowhere near what they are now, but, like, they were semi famous, really, the ABC show,

23:53

which he was doing while he was building the park.

which he was doing while he was building the park.

23:56

Was almost like the hype video for the for the park launch. Was he just grinding the whole time? Yeah. Crazy amount of work. And so he he creates this thing and, you know, it's basically the sixth or seventh most visited tourist destination in the world now.

Was almost like the hype video for the for the park launch. Was he just grinding the whole time? Yeah. Crazy amount of work. And so he he creates this thing and, you know, it's basically the sixth or seventh most visited tourist destination in the world now.

24:10

And, you know, it's kind of a crazy place.

And, you know, it's kind of a crazy place.

24:13

I think,

I think,

24:14

which is kind of shocking.

which is kind of shocking.

24:16

I think Disney or the theme park division prior to COVID was the most profitable

I think Disney or the theme park division prior to COVID was the most profitable

24:22

part of the company. Wasn't it? Except for well, not profitable because they had a lot of expenses, but in terms of gross profit, yes, because they had a lot of revenue and a lot of expenses.

part of the company. Wasn't it? Except for well, not profitable because they had a lot of expenses, but in terms of gross profit, yes, because they had a lot of revenue and a lot of expenses.

24:31

But now Disney plus is like the bigger thing because Disney plus is like pure profit. Busy plus basically took all that IP that people loved and created a streaming service that Like, before that, before COVID, before plus, I, like, Disneyland, it wasn't

But now Disney plus is like the bigger thing because Disney plus is like pure profit. Busy plus basically took all that IP that people loved and created a streaming service that Like, before that, before COVID, before plus, I, like, Disneyland, it wasn't

24:43

a a project. It was,

a a project. It was,

24:46

like, a major a value creation. A lot of value is created there. I wanted to know, is this, is this a loss leader or is this a,

like, a major a value creation. A lot of value is created there. I wanted to know, is this, is this a loss leader or is this a,

24:55

a cash cow. And it's it's more like a cash cow. It's hard to tell because every company is, like, accounting makes everything look like it's, like, losing money. You know what I mean? Accounting can make something look amazing or terrible

a cash cow. And it's it's more like a cash cow. It's hard to tell because every company is, like, accounting makes everything look like it's, like, losing money. You know what I mean? Accounting can make something look amazing or terrible

25:06

regardless of it. But, you know, the parks division, parks and resorts was doing, you know, billions of, like, I don't know, like, thirty billion dollars a year or something crazy like that. So it was, you know, obviously became a smash success when he wanted to do Disney World in Florida.

regardless of it. But, you know, the parks division, parks and resorts was doing, you know, billions of, like, I don't know, like, thirty billion dollars a year or something crazy like that. So it was, you know, obviously became a smash success when he wanted to do Disney World in Florida.

25:20

He creates five stealth companies because he's like, does anyone want to hit? He's like, I'm looking for the second location. If anybody finds out where I'm looking, the price will go up. So he creates five shell companies. He starts buying up land in Florida.

He creates five stealth companies because he's like, does anyone want to hit? He's like, I'm looking for the second location. If anybody finds out where I'm looking, the price will go up. So he creates five shell companies. He starts buying up land in Florida.

25:33

Sure enough it leaks out. The day after it leaks, the price per, I think, acre went from, like, a hundred and eighty dollars an acre to eighteen thousand dollars an acre. That's crazy.

Sure enough it leaks out. The day after it leaks, the price per, I think, acre went from, like, a hundred and eighty dollars an acre to eighteen thousand dollars an acre. That's crazy.

25:42

He couldn't buy anymore once the news leaked. And, and, you know, he had this, like, kind of like inspiring vision. So he's like, Disneyland, I want this to be the happiest place on earth. And he's like, I want people to have no problems with their hair. I want this to be escape from your problems, you know, you know, in real life. And Disney World, he's like, he created this thing called Epcot, which, I don't know if you've ever heard of Epcot, but Epcot is basically

He couldn't buy anymore once the news leaked. And, and, you know, he had this, like, kind of like inspiring vision. So he's like, Disneyland, I want this to be the happiest place on earth. And he's like, I want people to have no problems with their hair. I want this to be escape from your problems, you know, you know, in real life. And Disney World, he's like, he created this thing called Epcot, which, I don't know if you've ever heard of Epcot, but Epcot is basically

26:04

It stands for government agency?

It stands for government agency?

26:07

No. It does sound like it though. Epcott is, like, right next to Disney World. It's a huge dome looking thing. And it stands for it's an experimental,

No. It does sound like it though. Epcott is, like, right next to Disney World. It's a huge dome looking thing. And it stands for it's an experimental,

26:16

what is it? It's experimental

what is it? It's experimental

26:18

prototype community of the future.

prototype community of the future.

26:20

Something something like that of of tomorrow. That that's what it stands for.

Something something like that of of tomorrow. That that's what it stands for.

26:24

And so what he did was epcot is basically, like,

And so what he did was epcot is basically, like,

26:28

it takes the cutting edge of what the future looks like and it creates like a mini simulation of the future. So you can go and see the latest what the what the future is gonna look like in terms of technology.

it takes the cutting edge of what the future looks like and it creates like a mini simulation of the future. So you can go and see the latest what the what the future is gonna look like in terms of technology.

26:37

I've been once when I was a kid. Yeah. And it's kind of amazing. And so,

I've been once when I was a kid. Yeah. And it's kind of amazing. And so,

26:41

and he's like, you know, did but all of these projects he he I'll I'll read you some of the quotes that I thought was pretty great for him as like an entrepreneur. He goes,

and he's like, you know, did but all of these projects he he I'll I'll read you some of the quotes that I thought was pretty great for him as like an entrepreneur. He goes,

26:50

I want this to be, the happiest place on earth. I want parents to kiss have fun together. He goes,

I want this to be, the happiest place on earth. I want parents to kiss have fun together. He goes,

26:56

with when it came to epcot, he's saying,

with when it came to epcot, he's saying,

26:59

where is it?

where is it?

27:00

He goes, I want this to be a living blueprint of tomorrow. I want this to be an always evolving thing. Epcot is never gonna finish because tomorrow will always be different than today.

He goes, I want this to be a living blueprint of tomorrow. I want this to be an always evolving thing. Epcot is never gonna finish because tomorrow will always be different than today.

27:09

Disneyland itself will never be completed. It will go it will go on as long as there is imagination left in the world. And so since then, you know, they built the park for seventeen million, but obviously they pour in, like, hundreds of millions of dollars every year to upgrading the parks changing the the rides and the themes and all that stuff,

Disneyland itself will never be completed. It will go it will go on as long as there is imagination left in the world. And so since then, you know, they built the park for seventeen million, but obviously they pour in, like, hundreds of millions of dollars every year to upgrading the parks changing the the rides and the themes and all that stuff,

27:25

in order to to kind of continuously

in order to to kind of continuously

27:28

evolving. So it's still amazing.

evolving. So it's still amazing.

27:31

I I I I brought up six flags to you a while ago. Do you remember when I brought that up? Yeah.

I I I I brought up six flags to you a while ago. Do you remember when I brought that up? Yeah.

27:37

So the guy who invented

So the guy who invented

27:39

I don't know if he invented, but he he inspired me and he kind of in invented the genre a little bit of email newsletters. It's a guy named Bob Pittman.

I don't know if he invented, but he he inspired me and he kind of in invented the genre a little bit of email newsletters. It's a guy named Bob Pittman.

27:47

And he had this accelerator

And he had this accelerator

27:49

called the pilot group. And, basically, he funded a bunch of entrepreneurs, and he taught him, like, he's like, here's what I think you should do. And

called the pilot group. And, basically, he funded a bunch of entrepreneurs, and he taught him, like, he's like, here's what I think you should do. And

27:58

like, five or six relatively big name companies came out of it, like purewow,

like, five or six relatively big name companies came out of it, like purewow,

28:03

daily candy,

daily candy,

28:04

thrillless, which is a multi billion dollar media company called group nine, and, like, two or three others that you someone here would recognize. I I forget what they're called. And he did this newsletter thing and he, like, made it huge. Prior to that, he was the CEO of six flags.

thrillless, which is a multi billion dollar media company called group nine, and, like, two or three others that you someone here would recognize. I I forget what they're called. And he did this newsletter thing and he, like, made it huge. Prior to that, he was the CEO of six flags.

28:20

Oh, really? Yeah. Which is kind of interesting. And before that, he invented or he was, like, on the founding team for MTV. He helped He was the first CEO and president of of MTV.

Oh, really? Yeah. Which is kind of interesting. And before that, he invented or he was, like, on the founding team for MTV. He helped He was the first CEO and president of of MTV.

28:30

And his,

And his,

28:32

big thing was being prior to starting newsletter businesses He was the CEO of Century twenty one Real Estate, which is a multi billy dollar thing. Clear channel outdoor.

big thing was being prior to starting newsletter businesses He was the CEO of Century twenty one Real Estate, which is a multi billy dollar thing. Clear channel outdoor.

28:42

He was the CEO for a minute of AOL, and then he was the CEO of six flags.

He was the CEO for a minute of AOL, and then he was the CEO of six flags.

28:47

Super impressive.

Super impressive.

28:48

It was a killer company when he ran it and I think pre pandemic, they they raised, they had too much debt, but it was making good money. So these companies, I think, are pretty bad ass, actually. And they're gonna roar back right now. If you started working on this two years ago, you'd be in a awesome position. Right.

It was a killer company when he ran it and I think pre pandemic, they they raised, they had too much debt, but it was making good money. So these companies, I think, are pretty bad ass, actually. And they're gonna roar back right now. If you started working on this two years ago, you'd be in a awesome position. Right.

29:07

And so I wanted to talk about some of the, like, kind of spin off ideas. And that's, you know, that's that's the backstory of Disney, but when I'm there, I'm thinking, how could this be better? And, so I have one one tip for dizzy Disneyland itself, which is obviously

And so I wanted to talk about some of the, like, kind of spin off ideas. And that's, you know, that's that's the backstory of Disney, but when I'm there, I'm thinking, how could this be better? And, so I have one one tip for dizzy Disneyland itself, which is obviously

29:21

the absolute worst part. The only part that takes away your happiness at Disneyland. Is waiting in lines. So the average ride, you know, you're waiting thirty minutes to forty five minutes just to ride this ride for ninety seconds.

the absolute worst part. The only part that takes away your happiness at Disneyland. Is waiting in lines. So the average ride, you know, you're waiting thirty minutes to forty five minutes just to ride this ride for ninety seconds.

29:32

And, especially if you're waiting with, like, a little kid, little kids don't understand that you're waiting. They're like, I wanna go now. I want it my turn. Like, my daughter just it's my turn now. It is Blessy's turn now. Let's go. And I was like, well,

And, especially if you're waiting with, like, a little kid, little kids don't understand that you're waiting. They're like, I wanna go now. I want it my turn. Like, my daughter just it's my turn now. It is Blessy's turn now. Let's go. And I was like, well,

29:45

they do kind of nothing to make the line experience better. Well, don't they have a fast pass that everyone buys? They used to, and they got rid of it because

they do kind of nothing to make the line experience better. Well, don't they have a fast pass that everyone buys? They used to, and they got rid of it because

29:53

a bunch of reasons. I think, a, everybody was buying it, so it became less useful than, b,

a bunch of reasons. I think, a, everybody was buying it, so it became less useful than, b,

29:57

they got a bunch of shit for it. Like, oh, you know, kind of elitist. It's elitist. Exactly.

they got a bunch of shit for it. Like, oh, you know, kind of elitist. It's elitist. Exactly.

30:02

So they had to kind of back off that.

So they had to kind of back off that.

30:04

They do have this thing called the VIP tour that you can pay for that basically takes you to the front line of everything, but you have to pay

They do have this thing called the VIP tour that you can pay for that basically takes you to the front line of everything, but you have to pay

30:10

it's what is it? It's basically you pay

it's what is it? It's basically you pay

30:13

six to ten grand a day for a group of up to ten people.

six to ten grand a day for a group of up to ten people.

30:17

And so if you're willing to drop, you know, a thousand dollars per person,

And so if you're willing to drop, you know, a thousand dollars per person,

30:20

you can Did you probably just feel like a huge douche though, like doing that? Totally. Totally.

you can Did you probably just feel like a huge douche though, like doing that? Totally. Totally.

30:25

Yeah, because you're just looking at a bunch of sweaty crying babies and you're like, get out of the way pleads. Yeah. Exactly.

Yeah, because you're just looking at a bunch of sweaty crying babies and you're like, get out of the way pleads. Yeah. Exactly.

30:31

And so, but I gotta, you know, probably just feel good. So

And so, but I gotta, you know, probably just feel good. So

30:35

I think the thing that they that Disney needs

I think the thing that they that Disney needs

30:37

the site so the psychology that's associated with this, there was this,

the site so the psychology that's associated with this, there was this,

30:41

Ted Talk that got popular back in the day. And I I don't really remember it exactly because I'm kinda gonna butcher it, but This guy was like, there was this problem, which was, like, with a subway station or train station, and everybody was so annoyed,

Ted Talk that got popular back in the day. And I I don't really remember it exactly because I'm kinda gonna butcher it, but This guy was like, there was this problem, which was, like, with a subway station or train station, and everybody was so annoyed,

30:53

with, like, I guess, like,

with, like, I guess, like,

30:55

how long the train took to get from one place to another. They people hated riding the ride the train, so they they commissioned this, like, bounty. They said request for proposals,

how long the train took to get from one place to another. They people hated riding the ride the train, so they they commissioned this, like, bounty. They said request for proposals,

31:04

you know,

you know,

31:05

guests are not happy because the trains are are running too slowly.

guests are not happy because the trains are are running too slowly.

31:09

And

And

31:10

most people, the common way to solve this was engineers were like, we have to do all these. We have to do this massive engineering overhaul to make the train go twenty percent faster, thirty percent faster, It's just we're gonna require billions of dollars in the transaction. We shut down for two years while we rebuild the train with this new infrastructure that's gonna be faster.

most people, the common way to solve this was engineers were like, we have to do all these. We have to do this massive engineering overhaul to make the train go twenty percent faster, thirty percent faster, It's just we're gonna require billions of dollars in the transaction. We shut down for two years while we rebuild the train with this new infrastructure that's gonna be faster.

31:26

And then one guy was, like, a psychologist, and he was, like, Why don't we just make the ride more pleasant

And then one guy was, like, a psychologist, and he was, like, Why don't we just make the ride more pleasant

31:32

so that you don't feel

so that you don't feel

31:34

the the slowness of time? He's like, you don't have any food carts on the train. Like, there should be a food trolley that's walking through the train for pretty cheap, like, stacks. And he's like, the person will see the trolley, then they'll the focus will go away from just waiting for the train to arrive to at their destination to, like, waiting for the trolley to get to them. And then they'll buy a snack and they'll be eating the snack. And, like, that was

the the slowness of time? He's like, you don't have any food carts on the train. Like, there should be a food trolley that's walking through the train for pretty cheap, like, stacks. And he's like, the person will see the trolley, then they'll the focus will go away from just waiting for the train to arrive to at their destination to, like, waiting for the trolley to get to them. And then they'll buy a snack and they'll be eating the snack. And, like, that was

31:55

like, two a two dollar solution

like, two a two dollar solution

31:58

that would that actually, like, improve the writer experience by, like, you know, whatever. Some amazing about percent.

that would that actually, like, improve the writer experience by, like, you know, whatever. Some amazing about percent.

32:03

I think it's Rory Sutherland who created this. That's his. Roy Sutherland. I if I remember correctly

I think it's Rory Sutherland who created this. That's his. Roy Sutherland. I if I remember correctly

32:09

yeah. That's right. Alright. I I knew I recognize this guy. He was he's a marketing agency guy, and he was the boss of Olgarvey.

yeah. That's right. Alright. I I knew I recognize this guy. He was he's a marketing agency guy, and he was the boss of Olgarvey.

32:16

One of the big,

One of the big,

32:17

advertising firms, and their whole shtick is just like perception.

advertising firms, and their whole shtick is just like perception.

32:21

And I think the the the talk is all on perception.

And I think the the the talk is all on perception.

32:24

And and this exists everywhere. So, like, Instagram, I remember when they first came out, One of the things that was a magical experience about Instagram was aside from the photo filters was that when you would take a photo and you'd say post, it would, like, instantly load and post.

And and this exists everywhere. So, like, Instagram, I remember when they first came out, One of the things that was a magical experience about Instagram was aside from the photo filters was that when you would take a photo and you'd say post, it would, like, instantly load and post.

32:38

And people were like, how did you do this? Like, that's incredible. And,

And people were like, how did you do this? Like, that's incredible. And,

32:42

you know,

you know,

32:43

back then iPhones were so bad and the connections are so poor that it would take, like, multiple to upload a single photo onto the internet. And these guys are doing it in a few seconds. It was, like, two seconds. They weren't probably actually uploading it. Well, there's no. No. They were they actually were. So first he was like, dude, why don't we just, like, say it's done, and then it'll happen in the background and, like, whatever. But people would go check and they'd say, oh, it's not posted here. This app doesn't work. So what they did was they realized

back then iPhones were so bad and the connections are so poor that it would take, like, multiple to upload a single photo onto the internet. And these guys are doing it in a few seconds. It was, like, two seconds. They weren't probably actually uploading it. Well, there's no. No. They were they actually were. So first he was like, dude, why don't we just, like, say it's done, and then it'll happen in the background and, like, whatever. But people would go check and they'd say, oh, it's not posted here. This app doesn't work. So what they did was they realized

33:06

Oh, every what everybody does is they wait till the captions done

Oh, every what everybody does is they wait till the captions done

33:10

to start upload they wait till you've the photo, the filter, the caption until they start uploading the photo. What they did was they separate and they would do it all on one screen. So what Instagram did was they would let you take the photo and filter it, and then they would say next next, you would hit a button, and then you'd start to write your caption. And they think people take, like, two minutes to write their caption. Like, they're trying to think of what to say. And during that two minutes, they would just upload the image in the background. And so the image was already uploaded back, like, during that wait time.

to start upload they wait till you've the photo, the filter, the caption until they start uploading the photo. What they did was they separate and they would do it all on one screen. So what Instagram did was they would let you take the photo and filter it, and then they would say next next, you would hit a button, and then you'd start to write your caption. And they think people take, like, two minutes to write their caption. Like, they're trying to think of what to say. And during that two minutes, they would just upload the image in the background. And so the image was already uploaded back, like, during that wait time.

33:35

And so they instead of making you wait, they did it while you were already doing something else. And that was like a big thing. So this perception stuff actually does have impact in products what I think this is an issue. I think they need to. Another example of that is when Uber first came out, and maybe they still have this. When you pull up your phone or when you used to pull up your phone, they would show you all of the cars in your area crawling around the map. Oh, yeah. They're so close to you. And I think that was faked, actually. And it was fake. It wasn't real. Yeah. And it wasn't real, but it would make you feel like they're everywhere. And if you just click it now, it's about to be here. And sometimes, I don't remember why if it was random, you would open it up, and there'd be no cars around like, oh, f that. I'm gonna go to Lyft, but it was fake. And this idea, I there's this great book called The Design of Everyday Things by Don Norman.

And so they instead of making you wait, they did it while you were already doing something else. And that was like a big thing. So this perception stuff actually does have impact in products what I think this is an issue. I think they need to. Another example of that is when Uber first came out, and maybe they still have this. When you pull up your phone or when you used to pull up your phone, they would show you all of the cars in your area crawling around the map. Oh, yeah. They're so close to you. And I think that was faked, actually. And it was fake. It wasn't real. Yeah. And it wasn't real, but it would make you feel like they're everywhere. And if you just click it now, it's about to be here. And sometimes, I don't remember why if it was random, you would open it up, and there'd be no cars around like, oh, f that. I'm gonna go to Lyft, but it was fake. And this idea, I there's this great book called The Design of Everyday Things by Don Norman.

34:17

And it's a famous famous book And in one of the principles of great design is you need a feedback loop. For example,

And it's a famous famous book And in one of the principles of great design is you need a feedback loop. For example,

34:24

if you were to click a button on your computer like, a submit button, and it wouldn't tell you it was submitted or something like that. Or when you close a door, you don't hear a click. Right.

if you were to click a button on your computer like, a submit button, and it wouldn't tell you it was submitted or something like that. Or when you close a door, you don't hear a click. Right.

34:34

Of that lack of feedback, it it it's annoying and it it's disturbing. It bothers you. And so this is kind of in line a little bit with that.

Of that lack of feedback, it it it's annoying and it it's disturbing. It bothers you. And so this is kind of in line a little bit with that.

34:42

Yeah. Totally.

Yeah. Totally.

34:43

And so I think what Disney needs to do is they need line entertainment. They need something to happen in the line to keep you occupied. They need to extend the ride essentially into the line. There needs to be things built into the line, little characters that come out, things that drop from the ceiling, you know, little magical snowflakes that fly out every two minutes, you know, candy that gets thrown into the crowd, whatever. Something needs to happen in the line. That's my my one tip for disneyland. Okay. Besides that, I was thinking, why aren't there more of these? So dizzy was built in nineteen fifty five,

And so I think what Disney needs to do is they need line entertainment. They need something to happen in the line to keep you occupied. They need to extend the ride essentially into the line. There needs to be things built into the line, little characters that come out, things that drop from the ceiling, you know, little magical snowflakes that fly out every two minutes, you know, candy that gets thrown into the crowd, whatever. Something needs to happen in the line. That's my my one tip for disneyland. Okay. Besides that, I was thinking, why aren't there more of these? So dizzy was built in nineteen fifty five,

35:12

and

and

35:13

you have six flags. You have, like, kind of, like, smaller adventure parks

you have six flags. You have, like, kind of, like, smaller adventure parks

35:17

But what what are the other opportunities here? So I think if you take the the elements of it, you have

But what what are the other opportunities here? So I think if you take the the elements of it, you have

35:24

a target, which is, let's say, a kids,

a target, which is, let's say, a kids,

35:28

you have IP that they love. So, you know, they're excited to go see Mickey Mouse and line k and aladdin and buzz lightyear from Toy Story and all these characters that they've seen in the movies, they get to see them in real life. That's the big thing.

you have IP that they love. So, you know, they're excited to go see Mickey Mouse and line k and aladdin and buzz lightyear from Toy Story and all these characters that they've seen in the movies, they get to see them in real life. That's the big thing.

35:40

And, and then you have rides and you have food. And you have, also, you have parades and, and, amusement like entertainment that way.

And, and then you have rides and you have food. And you have, also, you have parades and, and, amusement like entertainment that way.

35:48

So what other niches are, like, do you think that there's other business opportunities as somebody who is

So what other niches are, like, do you think that there's other business opportunities as somebody who is

35:54

like a Walt Disney, somebody who is a creative creative mind? Could go build today? What do you think is out there? Yeah. I I think there's many, and I think that we've actually talked about a few. So the the the first one, which people laughed at, but I kind of amazing was the Museum of ice cream.

like a Walt Disney, somebody who is a creative creative mind? Could go build today? What do you think is out there? Yeah. I I think there's many, and I think that we've actually talked about a few. So the the the first one, which people laughed at, but I kind of amazing was the Museum of ice cream.

36:10

And I I thought that was amazing. Another one is meow wolf. Mial Wolf is this business that has locations in Arizona, New Mexico and Vegas, I think. I don't remember where else. Supposedly they do north of a hundred million in sales And it's basically like in it's like if Circa Solai was a museum

And I I thought that was amazing. Another one is meow wolf. Mial Wolf is this business that has locations in Arizona, New Mexico and Vegas, I think. I don't remember where else. Supposedly they do north of a hundred million in sales And it's basically like in it's like if Circa Solai was a museum

36:29

and you could walk around and like touch different art and it's kinda like all in your face and it's kind of interesting. I think you can do that.

and you could walk around and like touch different art and it's kinda like all in your face and it's kind of interesting. I think you can do that.

36:36

I think that there's one thing that I think is kind of amazing that's out right now, which is it's called the Van Go experience.

I think that there's one thing that I think is kind of amazing that's out right now, which is it's called the Van Go experience.

36:42

And so,

And so,

36:43

I like Van Go stuff. My wife is like a huge into that. And so we pay money and we go to the Van Go experience. And so I I do think that there's like little niche things

I like Van Go stuff. My wife is like a huge into that. And so we pay money and we go to the Van Go experience. And so I I do think that there's like little niche things

36:51

that you can do,

that you can do,

36:53

related to this. I think that, like, what I would do

related to this. I think that, like, what I would do

36:56

is I would look at what the most popular exhibits

is I would look at what the most popular exhibits

36:59

of science museums and art museums are, and I would make something special out of it. For example, do you remember, like, fifteen years ago, the body,

of science museums and art museums are, and I would make something special out of it. For example, do you remember, like, fifteen years ago, the body,

37:07

what was it called?

what was it called?

37:09

Bodies in those colleges. I think that's all it was. That way, it was like a huge hit success.

Bodies in those colleges. I think that's all it was. That way, it was like a huge hit success.

37:15

And you'd go to all the science centers whatever they're called, science museums throughout the country, and they have, like, real life bodies that you can, that, like cadavers donated and they dissected them and then they tell you how the inside of the potty works. That I mean, I don't know if that's a main stay somewhere, but, like, that's a good example do is I would look at all the science museum and all the art museum

And you'd go to all the science centers whatever they're called, science museums throughout the country, and they have, like, real life bodies that you can, that, like cadavers donated and they dissected them and then they tell you how the inside of the potty works. That I mean, I don't know if that's a main stay somewhere, but, like, that's a good example do is I would look at all the science museum and all the art museum

37:36

exhibits that are long the longest lasting, as well as all the, Broadway stuff that's the longest lasting. And I'll be like, alright. Well, those are all hits, like, why they hits? Right. Right. Things the IP that people love. Yeah. I think if you, I think I think that the trick here is unbundling. So I don't think you wanna make the full theme park. I think you wanna unbundle components and either just remix those or just do only that thing. So I'll give you some of the ideas that I had.

exhibits that are long the longest lasting, as well as all the, Broadway stuff that's the longest lasting. And I'll be like, alright. Well, those are all hits, like, why they hits? Right. Right. Things the IP that people love. Yeah. I think if you, I think I think that the trick here is unbundling. So I don't think you wanna make the full theme park. I think you wanna unbundle components and either just remix those or just do only that thing. So I'll give you some of the ideas that I had.

38:00

While I was waiting in line for forty five minutes for a ride. I came up with all these were the ideas I came up with while I was sitting in line. So the first one was target market.

While I was waiting in line for forty five minutes for a ride. I came up with all these were the ideas I came up with while I was sitting in line. So the first one was target market.

38:09

The only thing I think people love more than their kid or love as a a a nearly as much as their kid is their dog. And,

The only thing I think people love more than their kid or love as a a a nearly as much as their kid is their dog. And,

38:15

and so I'm surprised that there's not a place like Disneyland for dogs that is basically the happiest place on earth for dogs.

and so I'm surprised that there's not a place like Disneyland for dogs that is basically the happiest place on earth for dogs.

38:23

I would take my dog there if I could just have give my dog, like, an amazing day.

I would take my dog there if I could just have give my dog, like, an amazing day.

38:28

I would do it. You know, I I don't know about you. You're a dog guy too. I don't know if you have that that pull. Ideally it'd be local not, like, you know, gotta fly to LA to go do this. So maybe it's maybe it's more like a traveling circus. But why is there not

I would do it. You know, I I don't know about you. You're a dog guy too. I don't know if you have that that pull. Ideally it'd be local not, like, you know, gotta fly to LA to go do this. So maybe it's maybe it's more like a traveling circus. But why is there not

38:40

just an incredible

just an incredible

38:41

set of experiences

set of experiences

38:43

that,

that,

38:44

dogs love. You know, dogs have a blast in, and you're gonna see your dog doing it and take pictures of them and Give them give them what they deserve. What do you think? It sounds like an insurance nightmare.

dogs love. You know, dogs have a blast in, and you're gonna see your dog doing it and take pictures of them and Give them give them what they deserve. What do you think? It sounds like an insurance nightmare.

38:54

Any more than an amusement park with, like, chase on roller coasters? Yes. It was so much worse. You have a Foo Foo dog that is, like, won't hurt anyone. I've got, like, a eighty pound pit people who's well behaved, but if he ever wanted to hurt something, he'd kill it. And I it sounds like it'd be so challenging to, like I mean, I would be stressed out about that constantly.

Any more than an amusement park with, like, chase on roller coasters? Yes. It was so much worse. You have a Foo Foo dog that is, like, won't hurt anyone. I've got, like, a eighty pound pit people who's well behaved, but if he ever wanted to hurt something, he'd kill it. And I it sounds like it'd be so challenging to, like I mean, I would be stressed out about that constantly.

39:15

Okay. Fair enough. We got some liability concerns. Alright. What else?

Okay. Fair enough. We got some liability concerns. Alright. What else?

39:19

We've talked before that IP. How do you get great IP? So Disney obviously use the Disney portfolio of IP, Mickey Mouse, goofy, Donald Duck, whatever.

We've talked before that IP. How do you get great IP? So Disney obviously use the Disney portfolio of IP, Mickey Mouse, goofy, Donald Duck, whatever.

39:27

One of the new one of the new forms of IP. So I think

One of the new one of the new forms of IP. So I think

39:30

If you ever use YouTube for kids, you're, like, coco melon,

If you ever use YouTube for kids, you're, like, coco melon,

39:34

blippi. These are characters that they watch just as, you know, and just as much as, like, you know,

blippi. These are characters that they watch just as, you know, and just as much as, like, you know,

39:40

dizzy movies because someone knows.

dizzy movies because someone knows.

39:43

So they're on YouTube. They're invented by, like, kind of individual people there And then they got all rolled up by this thing called Moonbug, and Moonbug owns a bunch of this stuff. And then Moonbug got rolled up by that thing that Kevin Mayer is doing Kevin Williams, I think. He was the former CEO of Disney,

So they're on YouTube. They're invented by, like, kind of individual people there And then they got all rolled up by this thing called Moonbug, and Moonbug owns a bunch of this stuff. And then Moonbug got rolled up by that thing that Kevin Mayer is doing Kevin Williams, I think. He was the former CEO of Disney,

40:00

then he partnered with Black Stone, and Blackstone gave him two billion dollars or something like that to go buy all this IP. So he bought Reese Witherspoon's movie studio for eight hundred million. He bought Cokamillan. He bought

then he partnered with Black Stone, and Blackstone gave him two billion dollars or something like that to go buy all this IP. So he bought Reese Witherspoon's movie studio for eight hundred million. He bought Cokamillan. He bought

40:11

blippi, about about, you know, about all these different, you know, different,

blippi, about about, you know, about all these different, you know, different,

40:15

forms of IP.

forms of IP.

40:17

So I think that YouTube channels have

So I think that YouTube channels have

40:20

IP that people care about, that is, if you if you combine them all together and there was, you know, the way that Disney does is, like, there's different areas of the park for each world, each character theme. I think you could do it that way. Dude,

IP that people care about, that is, if you if you combine them all together and there was, you know, the way that Disney does is, like, there's different areas of the park for each world, each character theme. I think you could do it that way. Dude,

40:32

yeah. I'm on board with this. Keep going. Religion is another one. So,

yeah. I'm on board with this. Keep going. Religion is another one. So,

40:37

take I think there isn't isn't isn't there doesn't that exist? Isn't there, like, a, like, a Muslim version of this?

take I think there isn't isn't isn't there doesn't that exist? Isn't there, like, a, like, a Muslim version of this?

40:43

I've never heard of it. I thought that there was, but, in the south,

I've never heard of it. I thought that there was, but, in the south,

40:48

they have their or maybe it's Christian. There's like a Christian theme park. Have you not heard of this? Exactly what I had in mind now. It's like a Bible I think it's like a Bible theme park. There is it's in the Yes. It's like a Christian.

they have their or maybe it's Christian. There's like a Christian theme park. Have you not heard of this? Exactly what I had in mind now. It's like a Bible I think it's like a Bible theme park. There is it's in the Yes. It's like a Christian.

41:02

I I don't The Holy Land experience is one of them. And then there's a Holy Land, and then there's arc encounter where it's like a real life size nose arc, but there is this thing called a Holy Land Experience.

I I don't The Holy Land experience is one of them. And then there's a Holy Land, and then there's arc encounter where it's like a real life size nose arc, but there is this thing called a Holy Land Experience.

41:12

It's based out of, Orlando, Florida.

It's based out of, Orlando, Florida.

41:15

Yeah. Okay. I don't know if that does well or not, but I could see

Yeah. Okay. I don't know if that does well or not, but I could see

41:18

a religious themed theme park doing well. Right? The the merry go round. That's Mary you know, you got you got Jesus

a religious themed theme park doing well. Right? The the merry go round. That's Mary you know, you got you got Jesus

41:24

Jesus'

Jesus'

41:25

you know, jumping ride, whatever. You you know, you you just go totally

you know, jumping ride, whatever. You you know, you you just go totally

41:29

totally,

totally,

41:30

fun with religion.

fun with religion.

41:32

It it does okay. So it's a non profit. So you could actually go and look at all their expenses and revenue. It looks like it brings in,

It it does okay. So it's a non profit. So you could actually go and look at all their expenses and revenue. It looks like it brings in,

41:40

ten million a year in ticket sales.

ten million a year in ticket sales.

41:43

Yeah. I I think it could do I think you could do a lot better than that. The them setting it up as a nonprofit tells me that, you know, their ambition is probably not not huge there with it. So I think you could do that with any different religion.

Yeah. I I think it could do I think you could do a lot better than that. The them setting it up as a nonprofit tells me that, you know, their ambition is probably not not huge there with it. So I think you could do that with any different religion.

41:55

Okay. What else? The other side of it is like you unbundle parts of the experience. So maybe the parade is amazing.

Okay. What else? The other side of it is like you unbundle parts of the experience. So maybe the parade is amazing.

42:01

And like, you know, the parade is is one of the experiences that you could just offer individually. Or maybe, like, Museum of ice cream, I think that's a good example is it takes the Go Take cute photos in front of all these different backdrops and with you in some costume.

And like, you know, the parade is is one of the experiences that you could just offer individually. Or maybe, like, Museum of ice cream, I think that's a good example is it takes the Go Take cute photos in front of all these different backdrops and with you in some costume.

42:15

I think it unbundled that, and it just offered that. There's no roller coasters.

I think it unbundled that, and it just offered that. There's no roller coasters.

42:18

It's just the photo part. And so I think there's a whole bunch of things here, and I think this is gonna get bigger because

It's just the photo part. And so I think there's a whole bunch of things here, and I think this is gonna get bigger because

42:24

as the world gets increasingly digital,

as the world gets increasingly digital,

42:27

There's gonna be this demand for real world experiences, but the real world experiences can't be something that I can do digitally just as well. It has to be unique it has to be sort of exhilarating in a way that is a it's a reason to get out of the home. It's a reason to get away from a screen. And so things like we've talked about in fitness, like tough mudder or Spartan race, things that are like, you know, photo things like a museum of ice cream.

There's gonna be this demand for real world experiences, but the real world experiences can't be something that I can do digitally just as well. It has to be unique it has to be sort of exhilarating in a way that is a it's a reason to get out of the home. It's a reason to get away from a screen. And so things like we've talked about in fitness, like tough mudder or Spartan race, things that are like, you know, photo things like a museum of ice cream.

42:50

And now I think that theme parks are another one where there's a bigger opportunity to do this well.

And now I think that theme parks are another one where there's a bigger opportunity to do this well.

42:55

So I used to work for that TV show. I've talked about a bunch American pickers, and we had this store

So I used to work for that TV show. I've talked about a bunch American pickers, and we had this store

43:01

and it was in Nashville. It was a really small store. Maybe

and it was in Nashville. It was a really small store. Maybe

43:04

four thousand square feet or less. It wasn't very big at all, and people complain all the time like, oh, I thought it was gonna be huge. It was tiny. And people would come from all over the world, Australia,

four thousand square feet or less. It wasn't very big at all, and people complain all the time like, oh, I thought it was gonna be huge. It was tiny. And people would come from all over the world, Australia,

43:14

Europe,

Europe,

43:15

all over the south. I mean, people from the south love this crap. And they would come, and they would it was free to come, and they would just wanna look at all the items that they'd seen on TV. Right. And I remember correctly on a and this was in two thousand and ten ish

all over the south. I mean, people from the south love this crap. And they would come, and they would it was free to come, and they would just wanna look at all the items that they'd seen on TV. Right. And I remember correctly on a and this was in two thousand and ten ish

43:30

when a good day, we would sell thirty k in t shirts and mugs. Just at that store. We would crush it just off that store. If I was a Mr. Beast or someone who wanted to partner at Mr. Beast or there's a bunch of these YouTubers, and they do a lot of interesting things. There's just one guy. I think his name is Petcock. I forget his exact name. He's this older guy on YouTube with twenty or fifteen million subscribers. And he shoots every gun. So, like, any type of gun you can imagine,

when a good day, we would sell thirty k in t shirts and mugs. Just at that store. We would crush it just off that store. If I was a Mr. Beast or someone who wanted to partner at Mr. Beast or there's a bunch of these YouTubers, and they do a lot of interesting things. There's just one guy. I think his name is Petcock. I forget his exact name. He's this older guy on YouTube with twenty or fifteen million subscribers. And he shoots every gun. So, like, any type of gun you can imagine,

43:56

he has, like, shot it like an old revolutionary

he has, like, shot it like an old revolutionary

43:58

gun or some, like, weird experimental shotgun. And it's got a huge following, but he's in the middle of, like, he owns, like, a plot of land where it's, like, it's, like, you know, you could do anything you Same with the there's a couple of the guys named. There's another youtuber named Roman who's got, he's based out of Ohio. He's got this massive plot of land and he's always, like, inventing all these weird go karts and shit, or mister Beast always does this weird, like, epic stuff. If I was a YouTuber, I think you could create, like, these epic experiences

gun or some, like, weird experimental shotgun. And it's got a huge following, but he's in the middle of, like, he owns, like, a plot of land where it's, like, it's, like, you know, you could do anything you Same with the there's a couple of the guys named. There's another youtuber named Roman who's got, he's based out of Ohio. He's got this massive plot of land and he's always, like, inventing all these weird go karts and shit, or mister Beast always does this weird, like, epic stuff. If I was a YouTuber, I think you could create, like, these epic experiences

44:23

Do you remember that thing called do you remember Woodward?

Do you remember that thing called do you remember Woodward?

44:27

No. What is that? So Woodward was this. It started out, I think, in Pennsylvania,

No. What is that? So Woodward was this. It started out, I think, in Pennsylvania,

44:32

And it was called Woodward Camp, and it was a sleep away summer camp in Woodward PA,

And it was called Woodward Camp, and it was a sleep away summer camp in Woodward PA,

44:36

and it was a huge outdoor skate park with bunk beds and stuff. And as a kid, you would pay two or three. I don't remember thousands of dollars. It was expensive enough that like my parents never would have done and it's in this rural area,

and it was a huge outdoor skate park with bunk beds and stuff. And as a kid, you would pay two or three. I don't remember thousands of dollars. It was expensive enough that like my parents never would have done and it's in this rural area,

44:49

and they, you pay all this money to go to this, like, sleep away camp and do skateboard and b m x and do all this like crazy shit as a kid that you, like, think that, like, that you see on rocket power or whatever. And it crushed, and it eventually was sold to powder,

and they, you pay all this money to go to this, like, sleep away camp and do skateboard and b m x and do all this like crazy shit as a kid that you, like, think that, like, that you see on rocket power or whatever. And it crushed, and it eventually was sold to powder,

45:02

is it called Powder? It's like the largest,

is it called Powder? It's like the largest,

45:05

or Vail resorts, one of those. It's like the largest private equity

or Vail resorts, one of those. It's like the largest private equity

45:09

land owning and resort companies in the world. And they eventually bought it for a lot of money. And so, anyway, I think I think there is a lot of movement here.

land owning and resort companies in the world. And they eventually bought it for a lot of money. And so, anyway, I think I think there is a lot of movement here.

45:16

You're saying that mister Beast thing just reminded me. Have you did I talk about this movie, this documentary boy state on here? Did I talk about this? No. Have you have you watched this thing?

You're saying that mister Beast thing just reminded me. Have you did I talk about this movie, this documentary boy state on here? Did I talk about this? No. Have you have you watched this thing?

45:27

No. Boys

No. Boys

45:29

Boy's state,

Boy's state,

45:30

unbelievable documentary. Gotta watch it. It's it's on,

unbelievable documentary. Gotta watch it. It's it's on,

45:34

I don't know if it's on Hulu or Apple TV plus or something like that.

I don't know if it's on Hulu or Apple TV plus or something like that.

45:39

I got re it got recommended to me. I watched it. I loved it. So what Boistate is, it's a camp.

I got re it got recommended to me. I watched it. I loved it. So what Boistate is, it's a camp.

45:45

It's a one week camp. I think in Texas,

It's a one week camp. I think in Texas,

45:48

and it's Austin. It simulates

and it's Austin. It simulates

45:50

Texas politics.

Texas politics.

45:51

So you get there.

So you get there.

45:53

And, it's like on day one, you get divided into, like, kind of their their version of the Democrats republican. It's like, you know, you you join team blue or team red. And immediately, they become, like, super fucking tribal and, like, hate the other side, which is hilarious because they just, like, it's arbitrary. It's completely arbitrary.

And, it's like on day one, you get divided into, like, kind of their their version of the Democrats republican. It's like, you know, you you join team blue or team red. And immediately, they become, like, super fucking tribal and, like, hate the other side, which is hilarious because they just, like, it's arbitrary. It's completely arbitrary.

46:09

So what this documentary is is it follows

So what this documentary is is it follows

46:12

one session of boy state.

one session of boy state.

46:14

Hold on one second.

Hold on one second.

46:17

If you and you could I'm actually looking at the notable alumni from,

If you and you could I'm actually looking at the notable alumni from,

46:21

it's like everyone.

it's like everyone.

46:23

Like, so I mean, there's, like, hundreds of famous people who went who famous politicians who went to it. Yeah. Exactly. So you go there and you you get divided on the blue or the red team, Democrats or Republicans, they call it something else. I forget. And then, the documentary follows what happens that week, which is you

Like, so I mean, there's, like, hundreds of famous people who went who famous politicians who went to it. Yeah. Exactly. So you go there and you you get divided on the blue or the red team, Democrats or Republicans, they call it something else. I forget. And then, the documentary follows what happens that week, which is you

46:40

you run the party, basically, nominates people. So you can say, I wanna be governor. I wanna be treasury. I wanna be, you know, vice governor, whatever the whatever the as are. So, like, there's a handful of roles.

you run the party, basically, nominates people. So you can say, I wanna be governor. I wanna be treasury. I wanna be, you know, vice governor, whatever the whatever the as are. So, like, there's a handful of roles.

46:53

You first,

You first,

46:55

you first, you know, debate or you nominate yourself and then you give speech, you debate in your party to be the nominee for governor,

you first, you know, debate or you nominate yourself and then you give speech, you debate in your party to be the nominee for governor,

47:01

and then you run against,

and then you run against,

47:03

the other the other side.

the other the other side.

47:05

And,

And,

47:06

and so it's it's kind of an amazing documentary because it just shows how instantaneously

and so it's it's kind of an amazing documentary because it just shows how instantaneously

47:11

these games, these politics games, just completely infect your brain and change the way you act. And like these kids who are like, I don't know how old they are. They seem like they're in like eighth grade or so.

these games, these politics games, just completely infect your brain and change the way you act. And like these kids who are like, I don't know how old they are. They seem like they're in like eighth grade or so.

47:22

I could be wrong on that, but they're, like, they're acting just like a politician acts. They're, like, making promises. They're talking about what's wrong in the country, and one side loves guns, the other side hates guns, and it's literally such a simulation and then at the and then it follows the the election and the election happens and it kinda culminates and like, you know, it follows these five characters and it culminates in one of them winning the thing.

I could be wrong on that, but they're, like, they're acting just like a politician acts. They're, like, making promises. They're talking about what's wrong in the country, and one side loves guns, the other side hates guns, and it's literally such a simulation and then at the and then it follows the the election and the election happens and it kinda culminates and like, you know, it follows these five characters and it culminates in one of them winning the thing.

47:43

And,

And,

47:44

it's just this crazy documentary. So I think that that experience of a camp is kind of interesting too to me. I think this has been going on for, like, seventy years. And like you said, a whole bunch of, like, famous politicians went and actually did this when they were kids.

it's just this crazy documentary. So I think that that experience of a camp is kind of interesting too to me. I think this has been going on for, like, seventy years. And like you said, a whole bunch of, like, famous politicians went and actually did this when they were kids.

47:57

And,

And,

47:58

when you said mister Beast that reminded me of

when you said mister Beast that reminded me of

48:01

Like, why isn't there a crater camp? Like, okay. What what we talked about boy scouts going under and, like, who's gonna replace boy scouts?

Like, why isn't there a crater camp? Like, okay. What what we talked about boy scouts going under and, like, who's gonna replace boy scouts?

48:09

If mister Beast basically said, come to this one week sleep away camp and create become a creator, like, create your channel,

If mister Beast basically said, come to this one week sleep away camp and create become a creator, like, create your channel,

48:16

And, like, it's all about you're gonna be here. We hand you a little selfie stick with a camera and you're gonna create your vlog content. You're gonna create your channel. You're gonna create your brand. You're gonna have your fans. Gonna follow each other's channels. And, like, it's just a place to, like, come to learn how to be a creator. And that that's actually a fantastic idea because if you look at the stats, I think that either you or me or one of us shared something where they asked, like, fifteen year olds what they wanna do when they grow up. And, like, twenty or thirty percent, like, a shocking large number said they wanted to be a YouTube creator. And the second largest thing, I think was a Twitch create. Like, it was still the same thing. Yeah. Basically, it's like video, like, a a youtuber, basically, is number one. And just kind of all encompassing of like an online content creator. And it used to be back in the day, like athlete,

And, like, it's all about you're gonna be here. We hand you a little selfie stick with a camera and you're gonna create your vlog content. You're gonna create your channel. You're gonna create your brand. You're gonna have your fans. Gonna follow each other's channels. And, like, it's just a place to, like, come to learn how to be a creator. And that that's actually a fantastic idea because if you look at the stats, I think that either you or me or one of us shared something where they asked, like, fifteen year olds what they wanna do when they grow up. And, like, twenty or thirty percent, like, a shocking large number said they wanted to be a YouTube creator. And the second largest thing, I think was a Twitch create. Like, it was still the same thing. Yeah. Basically, it's like video, like, a a youtuber, basically, is number one. And just kind of all encompassing of like an online content creator. And it used to be back in the day, like athlete,

48:59

musician,

musician,

49:00

you know, politician,

you know, politician,

49:01

scientist, astronaut,

scientist, astronaut,

49:02

And, like, ten about ten years ago, you know, it flipped and, and YouTube became number one. And people, you look at that and they shake their fist and say, this is what's wrong with the country.

And, like, ten about ten years ago, you know, it flipped and, and YouTube became number one. And people, you look at that and they shake their fist and say, this is what's wrong with the country.

49:12

And, other people say other people who realize it, you can't pass a judgment like that. It's, sort of, like, is what if that's what people want, that's what people You just Also, if if kids if kids are actually gonna follow through on what they would say when they were younger, there'd be a whole lot more marine biologists in the world. Exactly.

And, other people say other people who realize it, you can't pass a judgment like that. It's, sort of, like, is what if that's what people want, that's what people You just Also, if if kids if kids are actually gonna follow through on what they would say when they were younger, there'd be a whole lot more marine biologists in the world. Exactly.

49:30

Like, I would be a dinosaur right now. Yeah. It doesn't seem like there's exactly that many vets out there. Exactly.

Like, I would be a dinosaur right now. Yeah. It doesn't seem like there's exactly that many vets out there. Exactly.

49:36

So I think that's a great idea as, like, you know, a couple of YouTubers got together, I think they could have, you know,

So I think that's a great idea as, like, you know, a couple of YouTubers got together, I think they could have, you know,

49:41

and I think it's fan service too. So I think you would just become more famous. You'd build fan love and you'd print, like, I don't know, twenty million dollars every summer,

and I think it's fan service too. So I think you would just become more famous. You'd build fan love and you'd print, like, I don't know, twenty million dollars every summer,

49:50

running your camp.

running your camp.

49:52

It's pain in the ass, but you could do that. And I I think, like, went to a space camp from NASA when I was, like, in fifth grade. Did you really?

It's pain in the ass, but you could do that. And I I think, like, went to a space camp from NASA when I was, like, in fifth grade. Did you really?

49:58

The state of Texas has sent every fifth grader to it. So it's kind of amazing. What? Yeah. And they only did it once. So I was just lucky to be in that timing as one of the things that when I was a kid so badly. It's an amazing thing. You go there and you get be in a rocket ship and, like, you get to play commander and, like, do all this stuff. But I feel like for many jobs, there's a version of that. Like, I think people are fascinated with prisons. I think they're fascinated with the police. I think they're accident with the army. And, like, if you could create, like, amusement parks or simulations of that, where you get to take your pictures, you get to touch stuff. You get to see how it works. You get to learn some things.

The state of Texas has sent every fifth grader to it. So it's kind of amazing. What? Yeah. And they only did it once. So I was just lucky to be in that timing as one of the things that when I was a kid so badly. It's an amazing thing. You go there and you get be in a rocket ship and, like, you get to play commander and, like, do all this stuff. But I feel like for many jobs, there's a version of that. Like, I think people are fascinated with prisons. I think they're fascinated with the police. I think they're accident with the army. And, like, if you could create, like, amusement parks or simulations of that, where you get to take your pictures, you get to touch stuff. You get to see how it works. You get to learn some things.

50:30

People will pay for that, and I think they're gonna see more out of home experiences like that get built. Can we move on to the shitty billy of the week?

People will pay for that, and I think they're gonna see more out of home experiences like that get built. Can we move on to the shitty billy of the week?

50:40

Yeah. Or do we have a different one? No. It's good. It's just a crazy story. I don't even know what the point it is. Point of this one? Let's go to a different one. Let me use a different one. Alright. Let's do a quick

Yeah. Or do we have a different one? No. It's good. It's just a crazy story. I don't even know what the point it is. Point of this one? Let's go to a different one. Let me use a different one. Alright. Let's do a quick

50:49

one. Quick idea. This I saw this. I kind of caught my eye. This guy, let's see. I'll give him credit real quick. Somebody somebody sent this to us in the Facebook group and, I thought it was interesting. So it's a special names dot c n. So

one. Quick idea. This I saw this. I kind of caught my eye. This guy, let's see. I'll give him credit real quick. Somebody somebody sent this to us in the Facebook group and, I thought it was interesting. So it's a special names dot c n. So

51:03

what's the guy's name? The guy's name? Mike Mike Bittitez shared this. So special name dot c m. What is it? Basically, there's a story that came out of this girl

what's the guy's name? The guy's name? Mike Mike Bittitez shared this. So special name dot c m. What is it? Basically, there's a story that came out of this girl

51:11

who paid her way through college. She's basically made a few hundred thousand dollars, and all she does is she names Chinese Babies with American names.

who paid her way through college. She's basically made a few hundred thousand dollars, and all she does is she names Chinese Babies with American names.

51:18

So, so basically, in China,

So, so basically, in China,

51:21

every,

every,

51:22

Chinese person typically will have a western name. So, you know, if their name is hard to say, they know, they kinda know that for for business purposes and travel purposes. It's just easier to have to, like, be like, yes. I also go by Mike or I go by Emerald or I go by, you know, Samantha.

Chinese person typically will have a western name. So, you know, if their name is hard to say, they know, they kinda know that for for business purposes and travel purposes. It's just easier to have to, like, be like, yes. I also go by Mike or I go by Emerald or I go by, you know, Samantha.

51:37

And so, but the problem is, you know, it's not your native thing. So if it's, like, if I tried to pick a Chinese name right now, I might pick something that's really weird or off, like, it doesn't sound quite right. And so you see these things where Chinese people name their baby like Rolex,

And so, but the problem is, you know, it's not your native thing. So if it's, like, if I tried to pick a Chinese name right now, I might pick something that's really weird or off, like, it doesn't sound quite right. And so you see these things where Chinese people name their baby like Rolex,

51:50

would be like their Western name. It's like, no. No. No. You shouldn't have picked that one. Like, you know, that's kind of a strange name. If you were trying to have, like, an easy western name, you actually, like, backfired.

would be like their Western name. It's like, no. No. No. You shouldn't have picked that one. Like, you know, that's kind of a strange name. If you were trying to have, like, an easy western name, you actually, like, backfired.

51:59

So what this woman services, she you could go to special name dot c n, and the site is hilarious. If you go to the website, It's like, are you on the website? It's it's like Yeah. I'm looking at it now. Look at the counter. It says the baby we named, and it says a million. They've they've named over a billion babies, but the English is is off. Yeah. And and well, the the actual site's in Chinese. I think it's a Google Translate that you're looking at. And,

So what this woman services, she you could go to special name dot c n, and the site is hilarious. If you go to the website, It's like, are you on the website? It's it's like Yeah. I'm looking at it now. Look at the counter. It says the baby we named, and it says a million. They've they've named over a billion babies, but the English is is off. Yeah. And and well, the the actual site's in Chinese. I think it's a Google Translate that you're looking at. And,

52:20

you just say, boy or girl, I think you submit some information or a picture maybe, and she just closes her eyes, basically, it says

you just say, boy or girl, I think you submit some information or a picture maybe, and she just closes her eyes, basically, it says

52:27

Jasmine.

Jasmine.

52:28

And then No. So you you you pick five attributes, like,

And then No. So you you you pick five attributes, like,

52:32

nice, honest,

nice, honest,

52:33

kind, eager, keen. And I did that, and it gave me the names Zachary, Caleb, or Harvey. And it says, the famous Harvey's are Harvey Firestone

kind, eager, keen. And I did that, and it gave me the names Zachary, Caleb, or Harvey. And it says, the famous Harvey's are Harvey Firestone

52:43

Harvey Ball and then Caleb Caleb Car. I don't know who that is. Is that a famous actor? I don't know what to do with it. Zachary Taylor, I guess, the American president, it yeah. It's pretty funny.

Harvey Ball and then Caleb Caleb Car. I don't know who that is. Is that a famous actor? I don't know what to do with it. Zachary Taylor, I guess, the American president, it yeah. It's pretty funny.

52:53

And so this,

And so this,

52:54

site, I I thought what a what an example of niches make riches and, like, just solve a simple problem for people.

site, I I thought what a what an example of niches make riches and, like, just solve a simple problem for people.

53:00

And, you know, this girl's made, you know, hundreds of thousands of dollars just off this website. And, I thought that was like How does it make money just through ads? Really cool side hustle for a college kid. It just make they just make money through ads. I think, yeah, I don't know exactly. I I thought you pay her to do it, but maybe you're saying you just got a name right away. I just got a name. I was doing it on my phone. So it might be ads or it might be a premium upsell. And they and they and and the logo is just this generic looking white lady.

And, you know, this girl's made, you know, hundreds of thousands of dollars just off this website. And, I thought that was like How does it make money just through ads? Really cool side hustle for a college kid. It just make they just make money through ads. I think, yeah, I don't know exactly. I I thought you pay her to do it, but maybe you're saying you just got a name right away. I just got a name. I was doing it on my phone. So it might be ads or it might be a premium upsell. And they and they and and the logo is just this generic looking white lady.

53:28

Like, that's like the spokesperson. If that's her or not.

Like, that's like the spokesperson. If that's her or not.

53:32

That's definitely not her. So let me do this. Oh, yeah. I don't know. It's like a cartoon.

That's definitely not her. So let me do this. Oh, yeah. I don't know. It's like a cartoon.

53:38

This is awesome. So there's a there's a hilarious little side hustle that I that I loved.

This is awesome. So there's a there's a hilarious little side hustle that I that I loved.

53:43

Okay. Let's do,

Okay. Let's do,

53:44

let's do the shitty billy of the week. I read this story, and I was blown away. This is not really

let's do the shitty billy of the week. I read this story, and I was blown away. This is not really

53:49

this is interesting only in that it's a train wreck. Did you see this story about this venture capitalist that came out? Just now.

this is interesting only in that it's a train wreck. Did you see this story about this venture capitalist that came out? Just now.

53:56

So there's this guy named Michael Gogan. He used to be a partner at Sequoia, right, like the one of the biggest venture firms ever. Is he the one who stole money from them?

So there's this guy named Michael Gogan. He used to be a partner at Sequoia, right, like the one of the biggest venture firms ever. Is he the one who stole money from them?

54:05

No. He got fired because his girlfriend came out and accused him, like, sued him for our, like, accused him of, of, like, sexual abuse. She said, you know, He's I've been in a relationship with him for eight years or ten years or something like that, and he's extremely abusive sexually to me and blah blah blah.

No. He got fired because his girlfriend came out and accused him, like, sued him for our, like, accused him of, of, like, sexual abuse. She said, you know, He's I've been in a relationship with him for eight years or ten years or something like that, and he's extremely abusive sexually to me and blah blah blah.

54:21

She's a stripper that he met somewhere and then she became my girlfriend and then whatever. And, the the suit, he he didn't lose the suit. He, you know, she kind of like you got acquitted or whatever.

She's a stripper that he met somewhere and then she became my girlfriend and then whatever. And, the the suit, he he didn't lose the suit. He, you know, she kind of like you got acquitted or whatever.

54:32

But, you know, still Sequoia was like, you know, we decided it's best to part ways. So a story came out in the daily mail You know it's good because it's in the daily mail, which is like, you know, just the the trash of the trash, but it's the junk food. You can't resist.

But, you know, still Sequoia was like, you know, we decided it's best to part ways. So a story came out in the daily mail You know it's good because it's in the daily mail, which is like, you know, just the the trash of the trash, but it's the junk food. You can't resist.

54:44

And,

And,

54:46

Basically, there was some wild shit about this guy. He says, here's the allegations that are in the article. The article says,

Basically, there was some wild shit about this guy. He says, here's the allegations that are in the article. The article says,

54:52

Michael Gogan, he basically after he left Sequoia,

Michael Gogan, he basically after he left Sequoia,

54:56

he goes to Montana

he goes to Montana

54:57

and he basically sets up his, like, estate in Montana. He owns, like, I don't know,

and he basically sets up his, like, estate in Montana. He owns, like, I don't know,

55:03

hundred thousand square feet of, like, space, you know, of houses in in in in Montana.

hundred thousand square feet of, like, space, you know, of houses in in in in Montana.

55:09

He is like the big fish there. He owns a bar. Under the bar, he created this thing called the Boomba Room, and the Boomba Room is where he takes, like, you know, girls that he meets, and he So this guy's on his fourth wife.

He is like the big fish there. He owns a bar. Under the bar, he created this thing called the Boomba Room, and the Boomba Room is where he takes, like, you know, girls that he meets, and he So this guy's on his fourth wife.

55:20

The article talks about this spreadsheet of five thousand women that he slept with. And it's just full Have you done the wait, say that again. Say the five thousand thing again. A spreadsheet of five thousand women that he slept with is what Michael says. Do the math. If you so if you if this has happened over a twenty year period Yeah. Three hundred sixty five days times twenty is seventy three hundred divided by That means he had to have sex with a different woman every one point every other day. Yeah. Every day to have. Is that crazy?

The article talks about this spreadsheet of five thousand women that he slept with. And it's just full Have you done the wait, say that again. Say the five thousand thing again. A spreadsheet of five thousand women that he slept with is what Michael says. Do the math. If you so if you if this has happened over a twenty year period Yeah. Three hundred sixty five days times twenty is seventy three hundred divided by That means he had to have sex with a different woman every one point every other day. Yeah. Every day to have. Is that crazy?

55:49

What? I don't believe that. That doesn't make sense to me.

What? I don't believe that. That doesn't make sense to me.

55:53

I don't know if it's I don't know if he did it or he didn't sort of like the Wilch Chamberlain did this once where he claimed me thousand women and people were like, that means you slept with two women a day. Like, this doesn't make any sense.

I don't know if it's I don't know if he did it or he didn't sort of like the Wilch Chamberlain did this once where he claimed me thousand women and people were like, that means you slept with two women a day. Like, this doesn't make any sense.

56:03

Yeah. His response, by the way. He was like, yeah. Sometimes it was three though.

Yeah. His response, by the way. He was like, yeah. Sometimes it was three though.

56:07

Exactly. Most pimp response ever. So this guy is guys wild. So so he basically,

Exactly. Most pimp response ever. So this guy is guys wild. So so he basically,

56:14

there's tons of so what happened was he had created this, like, security company to cover his tracks, and it's like a private security company. They hired these, like, ex military people to run a firm, and they were kind of like his fixers. They're the ones who came out and exposed this whole thing and are now suing him for eight hundred million dollars. And they're suing him because He basically made them do a bunch of stuff that, like, got them in trouble. So he'd have to pay off women that he would sleep with.

there's tons of so what happened was he had created this, like, security company to cover his tracks, and it's like a private security company. They hired these, like, ex military people to run a firm, and they were kind of like his fixers. They're the ones who came out and exposed this whole thing and are now suing him for eight hundred million dollars. And they're suing him because He basically made them do a bunch of stuff that, like, got them in trouble. So he'd have to pay off women that he would sleep with.

56:38

And they would have he'd be like, you need to do this. Like, go I'll put your account, you pay her off. And,

And they would have he'd be like, you need to do this. Like, go I'll put your account, you pay her off. And,

56:44

and eventually one guy, so he had a friend who,

and eventually one guy, so he had a friend who,

56:48

The story is he he brings his daughters over to the friend's house,

The story is he he brings his daughters over to the friend's house,

56:52

with their babysitter, but then he leaves with the babysitter, has sex with the babysitter, and the friend is like, dude, what the hell are you doing? You just have with the babysitter in my house, like,

with their babysitter, but then he leaves with the babysitter, has sex with the babysitter, and the friend is like, dude, what the hell are you doing? You just have with the babysitter in my house, like,

57:00

this is messed up. And he's like,

this is messed up. And he's like,

57:03

he calls him a pedophile.

he calls him a pedophile.

57:05

And he's like, dude,

And he's like, dude,

57:07

like,

like,

57:08

I don't, you know, don't don't bring up my my flaws and, like, you know, there's a one time thing and blah blah blah, and the guy's like, oh, this messed up. And he's like, starts threatening the guy. He threatens the guy and says, if you come out and say this, I'm gonna, like, ruin you. And, the guy's like, you know, if that, he then sleeps with the guy's wife, as, like, you know, part of this part of this process. So the guy gets really pissed,

I don't, you know, don't don't bring up my my flaws and, like, you know, there's a one time thing and blah blah blah, and the guy's like, oh, this messed up. And he's like, starts threatening the guy. He threatens the guy and says, if you come out and say this, I'm gonna, like, ruin you. And, the guy's like, you know, if that, he then sleeps with the guy's wife, as, like, you know, part of this part of this process. So the guy gets really pissed,

57:29

and he's, like, threatens to basically expose him for all the stuff that he's doing.

and he's, like, threatens to basically expose him for all the stuff that he's doing.

57:33

While he's meanwhile, like an investor and all this stuff, you know, leading this professional life. The guy's worth five billion dollars, by the way. So he's he's he's a he's a multi billionaire himself.

While he's meanwhile, like an investor and all this stuff, you know, leading this professional life. The guy's worth five billion dollars, by the way. So he's he's he's a he's a multi billionaire himself.

57:42

So

So

57:43

the guy goes to his, like, security guy and says, we need to kill him. We we had this guy's getting too it's too big of a risk he threatens to bring everything down. We gotta kill him and don't and then, and then basically, like, in the article, it's like,

the guy goes to his, like, security guy and says, we need to kill him. We we had this guy's getting too it's too big of a risk he threatens to bring everything down. We gotta kill him and don't and then, and then basically, like, in the article, it's like,

57:55

don't, like, communicate anywhere except for Wicker, this, like, self deleting text messaging app

don't, like, communicate anywhere except for Wicker, this, like, self deleting text messaging app

58:00

and the guy goes to him and says, Hey, hey, like, talks off the ledge. No. Let's not kill this guy or whatever. But though, that was like one of the allegations. And and so people have come out against this guy. But he bribes the police. And so, like, multiple police chiefs have, like, lost their job because they failed to investigate this guy because he basically bought them off. And he claimed How much do you think much do you think you'd have to bribe a Montana cop to shut up? Like a million dollars? I mean, yeah. I think I think nine out of ten police officers would take a million to shut up. Oh, in my deep experience, private cops, I mean, I have no idea. Yeah. I think like half a million dollars would do. Right? Like, for a lot of these women, it's like jewelry,

and the guy goes to him and says, Hey, hey, like, talks off the ledge. No. Let's not kill this guy or whatever. But though, that was like one of the allegations. And and so people have come out against this guy. But he bribes the police. And so, like, multiple police chiefs have, like, lost their job because they failed to investigate this guy because he basically bought them off. And he claimed How much do you think much do you think you'd have to bribe a Montana cop to shut up? Like a million dollars? I mean, yeah. I think I think nine out of ten police officers would take a million to shut up. Oh, in my deep experience, private cops, I mean, I have no idea. Yeah. I think like half a million dollars would do. Right? Like, for a lot of these women, it's like jewelry,

58:36

like he he slept with one woman and then she got, the husband found out and got divorced and then he paid for he bought her a five bedroom home and also paid for her side of the divorce.

like he he slept with one woman and then she got, the husband found out and got divorced and then he paid for he bought her a five bedroom home and also paid for her side of the divorce.

58:45

And, you know, that was like one of the things that he did. And so he just had this, like, elaborate

And, you know, that was like one of the things that he did. And so he just had this, like, elaborate

58:51

web of

web of

58:52

you know,

you know,

58:53

crazy, like, this crazy sexual life layered on to crazy, like, payoffs and bribes and cover ups And then, like, a whole company dedicated to, like, this private security company, whatever that means. And then, like, police bribery, like, this is like a crazy ass three part movie And then you look at this guy and he's just like this, you know, cookie cutter white VC look at guy. It was like such a wild story I thought. And,

crazy, like, this crazy sexual life layered on to crazy, like, payoffs and bribes and cover ups And then, like, a whole company dedicated to, like, this private security company, whatever that means. And then, like, police bribery, like, this is like a crazy ass three part movie And then you look at this guy and he's just like this, you know, cookie cutter white VC look at guy. It was like such a wild story I thought. And,

59:18

Yeah. Sometimes truth is stranger than fiction. So I,

Yeah. Sometimes truth is stranger than fiction. So I,

59:22

I've read I,

I've read I,

59:24

I read a little bit about

I read a little bit about

59:26

like odd billionaires, and I've maybe interacted with one or two before.

like odd billionaires, and I've maybe interacted with one or two before.

59:30

And does it do Have you ever met someone who's like in the hundreds of millions or billions of dollars who has, like, some weird shit where, like, like, they have

And does it do Have you ever met someone who's like in the hundreds of millions or billions of dollars who has, like, some weird shit where, like, like, they have

59:42

like, for example, this is like public knowledge. Peter Teal basically employed this this three lawyers, big shot lawyers, And there and the basically, when he was outed as gay by Gawker, he employed and this is a a great book by Ryan Holiday. I forget what it's called, but he employed these three lawyers

like, for example, this is like public knowledge. Peter Teal basically employed this this three lawyers, big shot lawyers, And there and the basically, when he was outed as gay by Gawker, he employed and this is a a great book by Ryan Holiday. I forget what it's called, but he employed these three lawyers

59:59

and I forget when he was outed, but something like o nine, and he goes,

and I forget when he was outed, but something like o nine, and he goes,

01:00:03

however long it takes, your full time job. Decade. Yeah. Yeah. He goes, just wait for Gawker and guys to screw up. And when they slip up, tell me, and we're gonna pounce, and he employed these guys the whole time.

however long it takes, your full time job. Decade. Yeah. Yeah. He goes, just wait for Gawker and guys to screw up. And when they slip up, tell me, and we're gonna pounce, and he employed these guys the whole time.

01:00:14

And there's some crazy stuff about Peter Till, like, for example,

And there's some crazy stuff about Peter Till, like, for example,

01:00:18

In the book, they said that he has a black Mercedes

In the book, they said that he has a black Mercedes

01:00:21

with the engine on everywhere he goes in the world. So, like, that's what it he always he's on a team and they they they have to have a car with, like, at all times. And he also has land in New Zealand because he's a little bit nervous about apocalypse. And so my question is, have you do you think you've ever met, like, a billionaire or someone like that who's got some of these weird ass things, like, like a security force who does

with the engine on everywhere he goes in the world. So, like, that's what it he always he's on a team and they they they have to have a car with, like, at all times. And he also has land in New Zealand because he's a little bit nervous about apocalypse. And so my question is, have you do you think you've ever met, like, a billionaire or someone like that who's got some of these weird ass things, like, like a security force who does

01:00:43

exotic things like this. A fixer. Yeah.

exotic things like this. A fixer. Yeah.

01:00:47

I think so. So I worked with this guy. I've talked about him before. I worked with this crazy kinda like With the Filipino guy?

I think so. So I worked with this guy. I've talked about him before. I worked with this crazy kinda like With the Filipino guy?

01:00:53

Yeah. In Indonesia.

Yeah. In Indonesia.

01:00:55

Crazy guy in Indonesia that was

Crazy guy in Indonesia that was

01:00:57

talked about before. I mean, he's like a dropout in grade school, self made I think it was worth five hundred million dollars, kind of, I get his peak. And five hundred million dollars in Indonesia is, like, you know, ten billion dollars here in America.

talked about before. I mean, he's like a dropout in grade school, self made I think it was worth five hundred million dollars, kind of, I get his peak. And five hundred million dollars in Indonesia is, like, you know, ten billion dollars here in America.

01:01:09

And,

And,

01:01:11

And, you know, he he had a crazy, elaborate, like, business. Like, his he him as my boss was really weird. Like, he was a really insane boss. I didn't tell you. But he had a giant projector in the office, like, on the wall that had everybody's computer tracked and your productivity was, like, this, like, He bought the software from Boeing and basically used it to, like, show, like, your your little square would flash red if you weren't being productive enough. And I don't even know how it was, like, measuring that. Like just how much you were typing, I guess? I don't know. And it was like this intimidation thing on, you know, he had four women that just managed his email,

And, you know, he he had a crazy, elaborate, like, business. Like, his he him as my boss was really weird. Like, he was a really insane boss. I didn't tell you. But he had a giant projector in the office, like, on the wall that had everybody's computer tracked and your productivity was, like, this, like, He bought the software from Boeing and basically used it to, like, show, like, your your little square would flash red if you weren't being productive enough. And I don't even know how it was, like, measuring that. Like just how much you were typing, I guess? I don't know. And it was like this intimidation thing on, you know, he had four women that just managed his email,

01:01:43

Like, if you did good in a meeting, he would walk in the next day and just hand you keys to, like, a new Mercedes that's outside. He's like, this is yours. Driving around. And, like, you know, he did crazy shit like that. Like,

Like, if you did good in a meeting, he would walk in the next day and just hand you keys to, like, a new Mercedes that's outside. He's like, this is yours. Driving around. And, like, you know, he did crazy shit like that. Like,

01:01:53

I remember a meeting once where a a friend of his came in from Singapore, and they were basically just openly talking about, like, insider trading slash pump and dump scheme that they were doing. And I was like, whoa, that's like crazy legal.

I remember a meeting once where a a friend of his came in from Singapore, and they were basically just openly talking about, like, insider trading slash pump and dump scheme that they were doing. And I was like, whoa, that's like crazy legal.

01:02:06

And they were like, yeah. We're gonna make so much money. It's this is this is gonna work. It's gonna be You said that that you said this is illegal?

And they were like, yeah. We're gonna make so much money. It's this is this is gonna work. It's gonna be You said that that you said this is illegal?

01:02:12

I didn't say. I was sitting there in the room, being like, head. I think this I'm twenty years I think it was twenty one years old. I got I didn't know shit about shit at that point, but I knew enough to be like, I think this is wrong, what they're talking about. And then he would, you know, every day would, after work, would take every day to the bar, or whoever his kind of, like, insider crew was. And two girls would be there. Those are, like, you know, his escorts for the day or whatever. And, like, this is the way he did business. And he he bribed officials, and he did all kinds of stuff. He ended up in jail. Ended up dying in jail. He actually died this year. And, you know, this is, like, a pretty crazy life. And, yeah, I worked with a guy for only, like, three months. And then I left and I came back and started a startup here, but, like,

I didn't say. I was sitting there in the room, being like, head. I think this I'm twenty years I think it was twenty one years old. I got I didn't know shit about shit at that point, but I knew enough to be like, I think this is wrong, what they're talking about. And then he would, you know, every day would, after work, would take every day to the bar, or whoever his kind of, like, insider crew was. And two girls would be there. Those are, like, you know, his escorts for the day or whatever. And, like, this is the way he did business. And he he bribed officials, and he did all kinds of stuff. He ended up in jail. Ended up dying in jail. He actually died this year. And, you know, this is, like, a pretty crazy life. And, yeah, I worked with a guy for only, like, three months. And then I left and I came back and started a startup here, but, like,

01:02:51

you know, that guy was wild. Like, he lived a wild life.

you know, that guy was wild. Like, he lived a wild life.

01:02:55

That's awesome. Yeah. I've, I I don't know if I've had any firsthand knowledge of or if I've, like, been friends with people. Maybe I haven't. They just haven't told me. But,

That's awesome. Yeah. I've, I I don't know if I've had any firsthand knowledge of or if I've, like, been friends with people. Maybe I haven't. They just haven't told me. But,

01:03:04

I do believe that, like, people like this guy, this Gogan guy.

I do believe that, like, people like this guy, this Gogan guy.

01:03:09

I don't know. I I haven't heard this. This Gogan guy is, like, on some Jeffrey Epstein shit Right? Like, this is a modern day Jeffrey Epstein situation.

I don't know. I I haven't heard this. This Gogan guy is, like, on some Jeffrey Epstein shit Right? Like, this is a modern day Jeffrey Epstein situation.

01:03:17

Maybe I guess it's not underage girls. I guess that's that's the difference, but, like,

Maybe I guess it's not underage girls. I guess that's that's the difference, but, like,

01:03:22

basically, you know, just like a harem of women and cover ups and bribes and intimidation. And he's got this bunker and he's, like, bribing police and, like, If these things are true, which you don't know if they're true or not, but this thing came out. It's pretty crazy.

basically, you know, just like a harem of women and cover ups and bribes and intimidation. And he's got this bunker and he's, like, bribing police and, like, If these things are true, which you don't know if they're true or not, but this thing came out. It's pretty crazy.

01:03:36

It's it's a wild story.

It's it's a wild story.

01:03:38

Yeah. This is crazy. I, I didn't know about this. I I would believe

Yeah. This is crazy. I, I didn't know about this. I I would believe

01:03:42

just based off what I believe this is very this could be very true.

just based off what I believe this is very this could be very true.

01:03:47

Like, this doesn't shock me. Like, knowing what I know a little bit, like, and I have heard, like, rumors of people who I'm, like, secondhand or thirdhand connected with. That they're freaks. And, like, I hear some stories about what they do to cover it up, and I one hundred percent believe this.

Like, this doesn't shock me. Like, knowing what I know a little bit, like, and I have heard, like, rumors of people who I'm, like, secondhand or thirdhand connected with. That they're freaks. And, like, I hear some stories about what they do to cover it up, and I one hundred percent believe this.

01:04:06

Silicon value. We're very successful. Like,

Silicon value. We're very successful. Like,

01:04:08

things that I didn't realize until I kinda got closer to. I'm not inside that circle because I'm not, like, in that that tier,

things that I didn't realize until I kinda got closer to. I'm not inside that circle because I'm not, like, in that that tier,

01:04:16

but

but

01:04:16

had a couple friends in that circle. And it's like two things that are way more common than I ever would have thought swinging swinging is, like, super common in Silicon Valley. Dude, it's weird. It's weird.

had a couple friends in that circle. And it's like two things that are way more common than I ever would have thought swinging swinging is, like, super common in Silicon Valley. Dude, it's weird. It's weird.

01:04:27

You know what? This pineapple thing, by the way?

You know what? This pineapple thing, by the way?

01:04:29

Tell me. So I I learned this from TikTok. I don't know if this is real or not, but basically, like, this this the silent symbol for

Tell me. So I I learned this from TikTok. I don't know if this is real or not, but basically, like, this this the silent symbol for

01:04:35

signaling to others, if you're a swinger or not, apparently, is a upside down pineapple. So if you go to a house and they have a picture of a pineapple that's upside down, it's a wink to anybody else who's in the lifestyle that, hey, we're down.

signaling to others, if you're a swinger or not, apparently, is a upside down pineapple. So if you go to a house and they have a picture of a pineapple that's upside down, it's a wink to anybody else who's in the lifestyle that, hey, we're down.

01:04:46

I had I had no idea. That's crazy. Or if they're wearing, like, pineapple rings or something at a party.

I had I had no idea. That's crazy. Or if they're wearing, like, pineapple rings or something at a party.

01:04:51

I've got a girlfriend who does it, and she

I've got a girlfriend who does it, and she

01:04:54

and and she tells me about it. And my wife and I were like,

and and she tells me about it. And my wife and I were like,

01:04:58

I was like, Sarah, like,

I was like, Sarah, like,

01:05:01

you know, like, I'm not interested in this. Just so you know, like, I don't wanna do this. This is this.

you know, like, I'm not interested in this. Just so you know, like, I don't wanna do this. This is this.

01:05:05

And she's like, yeah, me neither, but it's so fun to hear about. Yeah. Exactly. I'm like Uber I do. I've got a couple of friends that are into it. Down here in Austin where I live,

And she's like, yeah, me neither, but it's so fun to hear about. Yeah. Exactly. I'm like Uber I do. I've got a couple of friends that are into it. Down here in Austin where I live,

01:05:14

these guys have this company, you know, on it. Aubrey Marcus. And then he's got this other guy named Kyle,

these guys have this company, you know, on it. Aubrey Marcus. And then he's got this other guy named Kyle,

01:05:20

who is a friend or works there. I'm not sure of the relationship, but they, like, they mix work and play. And they're open about their

who is a friend or works there. I'm not sure of the relationship, but they, like, they mix work and play. And they're open about their

01:05:28

other they have open relationships and they talk about it. Kyle Kingsberry, I think his name is and they talk about it on the podcast, on their podcast that they they share they share relationships. Yeah. It's I mean, you know, more power to you if it's your thing. I what I'm saying is I didn't know how common that was, like, swinging or that lifestyle,

other they have open relationships and they talk about it. Kyle Kingsberry, I think his name is and they talk about it on the podcast, on their podcast that they they share they share relationships. Yeah. It's I mean, you know, more power to you if it's your thing. I what I'm saying is I didn't know how common that was, like, swinging or that lifestyle,

01:05:46

but it is very common amongst, like, successful Silicon Valley people. Same thing with drugs, like, you know, either micro dosing or

but it is very common amongst, like, successful Silicon Valley people. Same thing with drugs, like, you know, either micro dosing or

01:05:55

normal dosing

normal dosing

01:05:56

of certain drugs. Like, I guess, like, there's a certain level of

of certain drugs. Like, I guess, like, there's a certain level of

01:06:00

party that I just never did and had never had the urge to do.

party that I just never did and had never had the urge to do.

01:06:04

That I think is like pretty common amongst amongst like this group of people and like, you know, good for them.

That I think is like pretty common amongst amongst like this group of people and like, you know, good for them.

01:06:10

Dude, I've I'm I'm such a prude. I've been out with, like, some, like, really powerful people who I looked up to, and I saw them whenever I've seen them do Coke, I'm like, oh, I I don't,

Dude, I've I'm I'm such a prude. I've been out with, like, some, like, really powerful people who I looked up to, and I saw them whenever I've seen them do Coke, I'm like, oh, I I don't,

01:06:20

I don't really like you as much as I used to like you. Exactly.

I don't really like you as much as I used to like you. Exactly.

01:06:24

It just, like, it made me uncomfortable. I didn't feel I didn't like it. But

It just, like, it made me uncomfortable. I didn't feel I didn't like it. But

01:06:28

this is crazy. The and it is way more common than I than I thought living in Silicon Valley. I think what it is is, like, if you're a nerd and you're now worth a billion dollars or hundreds of millions, which is basically the same thing. And you could do anything you want.

this is crazy. The and it is way more common than I than I thought living in Silicon Valley. I think what it is is, like, if you're a nerd and you're now worth a billion dollars or hundreds of millions, which is basically the same thing. And you could do anything you want.

01:06:42

You you wanna do stuff and also

You you wanna do stuff and also

01:06:46

If you are young and you have money,

If you are young and you have money,

01:06:48

you have to up the ante consistently.

you have to up the ante consistently.

01:06:51

So Dan Blazarian has this new book either in the book or in an interview about the book, he was saying, oh, he's like, man, I've had every woman that I could ever want. I have private fancy chefs

So Dan Blazarian has this new book either in the book or in an interview about the book, he was saying, oh, he's like, man, I've had every woman that I could ever want. I have private fancy chefs

01:07:01

I drive the best cars. I fly private. I do I do the fanciest stuff.

I drive the best cars. I fly private. I do I do the fanciest stuff.

01:07:06

None of it makes me happy anymore because I have to go bigger and bigger and bigger in order to

None of it makes me happy anymore because I have to go bigger and bigger and bigger in order to

01:07:11

help my dopamine and make it work. And and and now, like, none of it makes me happy. So I just, like, I try to be simple now. Although, like, it's really hard. I I but all the items, they don't they don't bring me joy.

help my dopamine and make it work. And and and now, like, none of it makes me happy. So I just, like, I try to be simple now. Although, like, it's really hard. I I but all the items, they don't they don't bring me joy.

01:07:25

Speaking to make me happy, I there was this thing that I saw that I thought was pretty cool. It's not really like a business idea necessarily, but I think it's worth a read. So let me put a link to it.

Speaking to make me happy, I there was this thing that I saw that I thought was pretty cool. It's not really like a business idea necessarily, but I think it's worth a read. So let me put a link to it.

01:07:36

Worship at the link.

Worship at the link.

01:07:39

One second. Let me grab it.

One second. Let me grab it.

01:07:41

Basically, there's this guy. I wanna give him credit because it's a very interesting read.

Basically, there's this guy. I wanna give him credit because it's a very interesting read.

01:07:46

And I'll explain it while I'm looking for the link. So, basically, there's this guy who, Dan Lou, I think, is his name.

And I'll explain it while I'm looking for the link. So, basically, there's this guy who, Dan Lou, I think, is his name.

01:07:52

I just thought dam, normal, and an l u u. And, go to this link. So go to just search,

I just thought dam, normal, and an l u u. And, go to this link. So go to just search,

01:08:01

or never mind. I'll just slack it to you.

or never mind. I'll just slack it to you.

01:08:04

So go to this link. And

So go to this link. And

01:08:06

this guy this post, and basically what he all he did was he's like,

this guy this post, and basically what he all he did was he's like,

01:08:10

Hey,

Hey,

01:08:12

you know, there's there's all these, like, claims that you'll hear commonly. You'll hear them over and over and over again, and they're referencing studies

you know, there's there's all these, like, claims that you'll hear commonly. You'll hear them over and over and over again, and they're referencing studies

01:08:19

And, they have fancy names, and then they reference studies, and then people take them as facts. And then if you're he's like, turns out if you actually go read the study,

And, they have fancy names, and then they reference studies, and then people take them as facts. And then if you're he's like, turns out if you actually go read the study,

01:08:27

The claim is either way weaker than what people use it as, like, I think, or it's literally the opposite. It gives four examples. And I loved reading this. So, like, I'm I wanna go through them real quick. So one is unhappiness, which you just said. So we had talked about this before, which is people have this thing where they say, there's,

The claim is either way weaker than what people use it as, like, I think, or it's literally the opposite. It gives four examples. And I loved reading this. So, like, I'm I wanna go through them real quick. So one is unhappiness, which you just said. So we had talked about this before, which is people have this thing where they say, there's,

01:08:44

There's a link between happiness

There's a link between happiness

01:08:46

and, and income and basically the the thing you'll hear in Pop Science is beyond seventy five thousand dollars, you know, your happiness doesn't go up beyond that amount. So what does this mean? And it's total bullshit.

and, and income and basically the the thing you'll hear in Pop Science is beyond seventy five thousand dollars, you know, your happiness doesn't go up beyond that amount. So what does this mean? And it's total bullshit.

01:09:00

Don't chase money. You should you're it's not gonna make you any happier.

Don't chase money. You should you're it's not gonna make you any happier.

01:09:04

And so he's like, as he goes and he's like, because it's become common knowledge that that money doesn't make people happy. How much is enough,

And so he's like, as he goes and he's like, because it's become common knowledge that that money doesn't make people happy. How much is enough,

01:09:11

you know, people have different things. If you Google it, if you say happiness income, it'll say,

you know, people have different things. If you Google it, if you say happiness income, it'll say,

01:09:16

household income of seventy five thousand dollars. After that, your day to day happiness doesn't rise. He goes, does happiness, correlate

household income of seventy five thousand dollars. After that, your day to day happiness doesn't rise. He goes, does happiness, correlate

01:09:24

income like, study was actually done multiple times, not just one time.

income like, study was actually done multiple times, not just one time.

01:09:29

And,

And,

01:09:31

and, you know, the problem is, like, when people looked at the graph, it looks like happening so it's up, up, up, up, and then it flattens out. He's like, the problem is it's on a log scale. And, like, most people just don't know how to read a log scale graph. A long scale graph means you're going up by factor of every time. Sorry. So even if it's even if it's flattening out, that might be going from ten

and, you know, the problem is, like, when people looked at the graph, it looks like happening so it's up, up, up, up, and then it flattens out. He's like, the problem is it's on a log scale. And, like, most people just don't know how to read a log scale graph. A long scale graph means you're going up by factor of every time. Sorry. So even if it's even if it's flattening out, that might be going from ten

01:09:52

to fifty, it just doesn't look like as big of a jump because it's not like the the increments are, a log scale.

to fifty, it just doesn't look like as big of a jump because it's not like the the increments are, a log scale.

01:09:58

So, basically,

So, basically,

01:09:59

if you actually look at it, if you actually look at the and, you know, this got published in Dan Gilbert's like book, on, on on behavioral,

if you actually look at it, if you actually look at the and, you know, this got published in Dan Gilbert's like book, on, on on behavioral,

01:10:07

you know, economics, and stuff like that,

you know, economics, and stuff like that,

01:10:09

And basically,

And basically,

01:10:12

if you actually look at the chart, the chart shows that,

if you actually look at the chart, the chart shows that,

01:10:15

if you look at it on a non log scale, which he puts the graph here, It's basically like the more money you have, the more your satisfaction goes up. And there's no flattening out.

if you look at it on a non log scale, which he puts the graph here, It's basically like the more money you have, the more your satisfaction goes up. And there's no flattening out.

01:10:24

It doesn't go up at the same rate. So, yes, it true that going from zero dollars

It doesn't go up at the same rate. So, yes, it true that going from zero dollars

01:10:29

to thirty thousand dollars to seventy five thousand dollars gives you a bigger jump in happiness

to thirty thousand dollars to seventy five thousand dollars gives you a bigger jump in happiness

01:10:33

than going from one million to two million or two million to four million. But the happiness does keep going up. Your sad life, your satisfaction does keep going up on on all the reported scales. It's basically like, you know, there may be some point where you stop getting returns, but we haven't found it yet. You know, like,

than going from one million to two million or two million to four million. But the happiness does keep going up. Your sad life, your satisfaction does keep going up on on all the reported scales. It's basically like, you know, there may be some point where you stop getting returns, but we haven't found it yet. You know, like,

01:10:50

on average, people have not found that yet. So,

on average, people have not found that yet. So,

01:10:53

and actually there are things that, like,

and actually there are things that, like,

01:10:58

that I and and if you dig in, he he actually put it out some that there's there are some things that

that I and and if you dig in, he he actually put it out some that there's there are some things that

01:11:03

that contradict this claim. So what people used to say is Oh, yeah. You'll get that money, then you'll return to what they call your set point of happiness. So you get all this money, you win the lottery.

that contradict this claim. So what people used to say is Oh, yeah. You'll get that money, then you'll return to what they call your set point of happiness. So you get all this money, you win the lottery.

01:11:11

Yeah. Within a few months, you're back to your set point of happiness. If you were depressed before, you'll be depressed after.

Yeah. Within a few months, you're back to your set point of happiness. If you were depressed before, you'll be depressed after.

01:11:16

And,

And,

01:11:17

and he's like, you know,

and he's like, you know,

01:11:18

it turns out that that's not true winning the lottery actually does make you happier if you look at the if you actually look at the study.

it turns out that that's not true winning the lottery actually does make you happier if you look at the if you actually look at the study.

01:11:24

The second thing is the the reverse, they also say true. Something bad happens to you. People will say, oh, you're so resilient.

The second thing is the the reverse, they also say true. Something bad happens to you. People will say, oh, you're so resilient.

01:11:31

You'll bounce right back to your your previous level of happiness. And he's like, actually, if you go look at the study, it actually does show that disability, divorce, loss of a partner, unemployment actually have long term negative effects on happiness.

You'll bounce right back to your your previous level of happiness. And he's like, actually, if you go look at the study, it actually does show that disability, divorce, loss of a partner, unemployment actually have long term negative effects on happiness.

01:11:42

And even, like, unemployment after you get reemployed, it still persists. And that's what the studies actually show. He's like, it's kind of amazing. You, you know, how this can happen. Like,

And even, like, unemployment after you get reemployed, it still persists. And that's what the studies actually show. He's like, it's kind of amazing. You, you know, how this can happen. Like,

01:11:52

the study literally says what the answer is, and that people will summarize it as something completely different. Like, they'll either take a very weak effect and make it sound like it's a total, like, strong effect, or it'll take something that said no correlation, they'll say it's a correlation. He has four examples. Or usually what happens is, like, There'll be a time where,

the study literally says what the answer is, and that people will summarize it as something completely different. Like, they'll either take a very weak effect and make it sound like it's a total, like, strong effect, or it'll take something that said no correlation, they'll say it's a correlation. He has four examples. Or usually what happens is, like, There'll be a time where,

01:12:11

someone has one cute line in a study and then a news article cites it. And then a thousand things like that. So another example of that. Yes. Have you heard that,

someone has one cute line in a study and then a news article cites it. And then a thousand things like that. So another example of that. Yes. Have you heard that,

01:12:23

it it's a crazy stat. I don't remember exactly

it it's a crazy stat. I don't remember exactly

01:12:26

somewhere, like, half of Americans can't afford a five hundred dollar bill. If emergency came up. So I

somewhere, like, half of Americans can't afford a five hundred dollar bill. If emergency came up. So I

01:12:32

I went and read. I was I was like, I don't believe that that's true. And I went and and looked at where I I researched I researched this a while ago, and it's bullshit. It's it's that that's a it's a what happened is,

I went and read. I was I was like, I don't believe that that's true. And I went and and looked at where I I researched I researched this a while ago, and it's bullshit. It's it's that that's a it's a what happened is,

01:12:44

there was a study done, and there was a line in the abstract saying, like,

there was a study done, and there was a line in the abstract saying, like,

01:12:49

you know, like, this could be as bad as

you know, like, this could be as bad as

01:12:53

it said something like a noncommittal, like, perhaps

it said something like a noncommittal, like, perhaps

01:12:56

or maybe or, like, something like that where it's, like, I forget exactly how the scientists or the the the how she phrased it, but it's it's not true. It's not a fact. It it was like, it was just a line. And so many people sided that and ran with it till you believe it's true. Another example is, I believe the food pyramid. So the food pyramid, I if I remember correctly,

or maybe or, like, something like that where it's, like, I forget exactly how the scientists or the the the how she phrased it, but it's it's not true. It's not a fact. It it was like, it was just a line. And so many people sided that and ran with it till you believe it's true. Another example is, I believe the food pyramid. So the food pyramid, I if I remember correctly,

01:13:17

They were

They were

01:13:18

it was like a hypothesis or something. It was like, we just we think this might be true.

it was like a hypothesis or something. It was like, we just we think this might be true.

01:13:22

And like some people were just kind of ting it was like a it was like a a project someone was tinkering with And I think it was who the World Health Organization took it and ran with it. And they're like, well, you know, we don't know if this is real. And in fact, in the nineties, they had to change it because they're like, well, we actually put like all fats and all carbs in the same category when they're like, you know, it was just like this oversimplification

And like some people were just kind of ting it was like a it was like a a project someone was tinkering with And I think it was who the World Health Organization took it and ran with it. And they're like, well, you know, we don't know if this is real. And in fact, in the nineties, they had to change it because they're like, well, we actually put like all fats and all carbs in the same category when they're like, you know, it was just like this oversimplification

01:13:41

that some people were just tinkering with and someone ran with it. There's loads of examples. We should actually do an entire podcast just on examples of that. Another one is like, dude, have you ever heard that you could see the Great Wall of China from space? Yeah. That is that not true?

that some people were just tinkering with and someone ran with it. There's loads of examples. We should actually do an entire podcast just on examples of that. Another one is like, dude, have you ever heard that you could see the Great Wall of China from space? Yeah. That is that not true?

01:13:54

Of course, it's not true. If you could see the gray wall at China for space, why couldn't you see, like, a highway?

Of course, it's not true. If you could see the gray wall at China for space, why couldn't you see, like, a highway?

01:13:58

Yeah. It's true. The height, the height wouldn't really matter.

Yeah. It's true. The height, the height wouldn't really matter.

01:14:01

Because it's so easy to get these one liners and run with them. And you could they're really cool. You could find a lot of them in in interesting studies, and I've actually been learning Peter Atia, this guy named Peter Tia, has this really good blog post on how to read studies. And so I read health studies all the time, and you can go and read them, and they'll make these odd claims, but you'll say, oh, well, you tested this on only twenty people

Because it's so easy to get these one liners and run with them. And you could they're really cool. You could find a lot of them in in interesting studies, and I've actually been learning Peter Atia, this guy named Peter Tia, has this really good blog post on how to read studies. And so I read health studies all the time, and you can go and read them, and they'll make these odd claims, but you'll say, oh, well, you tested this on only twenty people

01:14:22

and they just these twenty people, like, called you or checked in with you occasionally for the, like, three weeks. Like, they called you every other day. We don't know what they were doing throughout the day. Like, there's just so much information going on. Who knows?

and they just these twenty people, like, called you or checked in with you occasionally for the, like, three weeks. Like, they called you every other day. We don't know what they were doing throughout the day. Like, there's just so much information going on. Who knows?

01:14:34

You know, exactly what happened. It's not good enough to say it's a fact. There's a there's a name for a effect. I don't remember the name of it, but it's, describes this phenomenon. The name doesn't really. Is it Dunning Krueger? Dunning Krueger is a good one. In this in this thing that he talks about, but there's an effect like this, which is like there's something that happens where you read a newspaper story

You know, exactly what happened. It's not good enough to say it's a fact. There's a there's a name for a effect. I don't remember the name of it, but it's, describes this phenomenon. The name doesn't really. Is it Dunning Krueger? Dunning Krueger is a good one. In this in this thing that he talks about, but there's an effect like this, which is like there's something that happens where you read a newspaper story

01:14:53

And let's say a day to day, you read the newspaper, you say, okay, this is good. It's informing me. I trust this. This must be true if it's here.

And let's say a day to day, you read the newspaper, you say, okay, this is good. It's informing me. I trust this. This must be true if it's here.

01:15:00

And then you read about something you know about. And you actually see, oh my god. Like, I actually know about this, and this is actually either not quite right, totally off or misses, it leaves out some important information.

And then you read about something you know about. And you actually see, oh my god. Like, I actually know about this, and this is actually either not quite right, totally off or misses, it leaves out some important information.

01:15:12

So you would think that people would once they have that experience, they would, like, readjust

So you would think that people would once they have that experience, they would, like, readjust

01:15:17

their trust in the rest of the newspaper. And the name of the effect, is this some kind of like amnesia effect where, like, you,

their trust in the rest of the newspaper. And the name of the effect, is this some kind of like amnesia effect where, like, you,

01:15:24

you turn the page and then you resume trusting the next thing that you didn't know about that's in the newspaper. It's like, even though you just sort of prove to yourself,

you turn the page and then you resume trusting the next thing that you didn't know about that's in the newspaper. It's like, even though you just sort of prove to yourself,

01:15:32

that, like, this should not be the, you know, the record, the canon of, like, what's true and what's what's not about a subject.

that, like, this should not be the, you know, the record, the canon of, like, what's true and what's what's not about a subject.

01:15:38

But there's this, like, common effect is that people will experience it on something we know. And then as soon as they get back to something they don't know, they, sort of rebound back. I forgot the name of that, but I've seen this to be true. You know, for me, for me, I I I hope at least at least, you know, that was one of the biggest changes of my childhood was I used to think if something was in the newspaper or on CNN that, like,

But there's this, like, common effect is that people will experience it on something we know. And then as soon as they get back to something they don't know, they, sort of rebound back. I forgot the name of that, but I've seen this to be true. You know, for me, for me, I I I hope at least at least, you know, that was one of the biggest changes of my childhood was I used to think if something was in the newspaper or on CNN that, like,

01:15:58

Yes. That's what it is. And you know what chain and you know what changes it when you become the person writing it. So I became the person writing it, and you know, created a website and I would write stuff and I saw people cite it. Sometimes you and I will say stuff and we're saying like around or we're saying I heard this crazy story about x, y, and z. And, hopefully, we think that people are saying, like, you know, this is just banter and, like, we don't it's when we do know the facts, we'll say it's a fact, but oftentimes they're like, you know, I think it's around blank. And I'll see people cite us. And I'm like, well, you took that out of context. So I I I was just that wasn't well researched on that. I was just kind of I kinda knew it. And once you become the person making the news, you see that it's bullshit. And that's why I believe that fake news, even though people are like criticizing trump for that. I'm like, That is actually real. It's very easy to make fake. This is, you know, what's the difference between, you know, CNN

Yes. That's what it is. And you know what chain and you know what changes it when you become the person writing it. So I became the person writing it, and you know, created a website and I would write stuff and I saw people cite it. Sometimes you and I will say stuff and we're saying like around or we're saying I heard this crazy story about x, y, and z. And, hopefully, we think that people are saying, like, you know, this is just banter and, like, we don't it's when we do know the facts, we'll say it's a fact, but oftentimes they're like, you know, I think it's around blank. And I'll see people cite us. And I'm like, well, you took that out of context. So I I I was just that wasn't well researched on that. I was just kind of I kinda knew it. And once you become the person making the news, you see that it's bullshit. And that's why I believe that fake news, even though people are like criticizing trump for that. I'm like, That is actually real. It's very easy to make fake. This is, you know, what's the difference between, you know, CNN

01:16:47

and the WWE?

and the WWE?

01:16:49

There's not much. It make up story lines for entertainment.

There's not much. It make up story lines for entertainment.

01:16:52

And, and and so, like, you know, the all these three letter acronyms the NFL same way. It's storylines for entertainment.

And, and and so, like, you know, the all these three letter acronyms the NFL same way. It's storylines for entertainment.

01:16:59

And like,

And like,

01:17:01

if you say that

if you say that

01:17:02

the news is just reality TV. Right? It's storylines

the news is just reality TV. Right? It's storylines

01:17:06

loosely based on reality.

loosely based on reality.

01:17:09

That's very different than, you know, getting your information from it. And I get it. It's tiring to go try to get accurate firsthand information a lot, and people use shortcuts. And that's why that's why the system is the way it is.

That's very different than, you know, getting your information from it. And I get it. It's tiring to go try to get accurate firsthand information a lot, and people use shortcuts. And that's why that's why the system is the way it is.

01:17:21

But,

But,

01:17:22

you know, the sooner you sooner you realize that the news is just entertainment,

you know, the sooner you sooner you realize that the news is just entertainment,

01:17:27

the faster you'll either stop consuming it or consume it with, like, a very severe filter that says, this may or may not be true. I'd like to cross check this again. If it's important, I should go dig into it. If it's not important,

the faster you'll either stop consuming it or consume it with, like, a very severe filter that says, this may or may not be true. I'd like to cross check this again. If it's important, I should go dig into it. If it's not important,

01:17:40

you know, I should kind of, like, you know, take it with a grain of salt.

you know, I should kind of, like, you know, take it with a grain of salt.

01:17:44

This is great.

This is great.

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