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had built businesses that one of the guys had sold his businesses for about ninety to a hundred million, and the other guy had sold his business for over two hundred million. And both of them had built businesses that were SEO based. And I know a lot of things about marketing and growth, but I know zero about SEO. I am an absolute beginner novice I never touch SEO. I don't do businesses that are SEO based. I literally know nothing. And so one of the ways I priced in the deal was, oh, I'm gonna learn SEO from these guys who are frankly, Masters at SEO. And so we get to the point where we do the deal. I've built up, you know, that we're not negotiating anymore. And I'm like, oh, good. I'm a start digging. I'm a start picking these guys brains for SEO shit. Like, tell them. And so I sat them down, I was like, you're gonna teach me about SEO now. And they started to tell me something, but I was like, okay. Okay. That's the general stuff. I've heard that stuff before. Like, what's the, like, real, like, master shit? What's the real, like, you know, black belt shit that I don't know about that you can't just Google and read in, you know, some blog that, like, helped you guys create, you know, one guy created,
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