00:00
And that's how we grew. And that's why I tell people, I say to blog. I don't actually mean blog, but I meant create bangers.
00:07
Text based bangers on a consistent basis and get people to love your free content enough to subscribe.
00:14
T. B. Maybe, text based bangers.
00:17
That's been our strategy. Right? Like, how'd you
00:28
Alright. We're live. Can I tell you about a few interesting pieces of content I've consumed lately? And I wanna hear what you've consumed. Yeah. Let's do it. The info diet section. The info diet section. Yeah. Let me tell you the first one. So I have been on a Scott Galloway kick. Scott Galloway,
00:45
has a podcast. And I think that's what he's more famous for than anything, but he,
00:49
he started a few companies
00:51
But he's got this, like, one of his companies l two. I think it's sold for, like,
00:55
two hundred million. It was, like, nine figures. He dude, he did this podcast called Scott personal finance. I found it on YouTube where he talks about, like, money and and and, like, how much money he has and what's he spend spends it
01:07
on, And he, like, he's, like, this is all gonna sound douchey, but I'll tell you. He's, like, basically, I'm worth at least a hundred million dollars. He goes he goes, I made it into the nine figures recently.
01:17
He said, I'm still incredibly anxious
01:20
about money. It stems from childhood. He's like, we were just poor, and I'm super anxious about it. But then he goes, he does something cool.
01:26
He says two things that are interesting. One, he goes, I'm spending between two hundred thousand and four hundred thousand dollars a month, and I moved to Europe. And the guy was like, why would you move to Europe? He goes, well, America's the best place to make money, and Europe's the best place to spend it. Love that. That's great. Yeah. It was awesome. He goes, well, he goes, look, what I've realized is that I'm I'm getting older. I don't have a lot of time to live. Maybe I have forty more years or something like that to live. I'm gonna spend it, and I'm gonna enjoy the hell out of it. He goes, it feels incredibly masculine for me to be able to provide these experiences for my family, and I'm doing it. He says I spend about a hundred to two hundred thousand dollars a month now on travel. We fly private. We went to the World Cup. I brought my I brought, another couple in their family just because I wanted to. We paid for the whole thing.
02:11
And he goes to this, like, really, like, detailed thing about,
02:16
spending his money. And another interesting thing he said, and I wanna ask this about you. So
02:20
he has had, I think, three companies of which one was, like, a very big and that it probably made him fifty million dollars. But he said I've made more money being on board, on the boards of companies and the equity that they've given me.
02:32
Than actual,
02:33
actually building companies. And what I'm surprised about is what he said is that I've made more money doing not my main thing or at least
02:41
I thought was going to be my main thing of doing these, like, ancillary things.
02:46
Has that proven to be true in your career yet?
02:49
Hundred percent.
02:50
I wouldn't say more yet, but I've definitely seen examples of that. So I'll I'll give you a very simple example of my life, and I'll tell you one that was from a recent episode. So
02:59
In my life, I've
03:00
I started an e commerce company, maybe
03:03
e commerce brand three years ago, roughly.
03:06
I can't tell you how many hours I've spent on this e commerce thing. Like, it takes a lot of time to build a real company that actually has, you know, real revenues, real profit that are significant,
03:15
and there's a physical product, tons of energy goes into it. I have pulled out zero dollars and zero cents
03:23
from this business. Now the business makes a lot of money.
03:26
Right? We're tens of millions of dollars in revenue, but I pull out zero dollars and all gets reinvested and all my time gets invested into this thing. And it is very,
03:36
labor intensive. So I haven't made much money from this. But one thing that did happen was along the way, I was like, such a pain. Like, I'm always on my phone.
03:44
You know, like, often if you message me, I'll be like, oh, yeah. I'll send it to you when I'm back at my computer. They're like, I'm not just, like, at my computer a lot. And,
03:51
I wanted to be able to check on my my my store from my phone, and the Shopify app doesn't really make that very easy. You can get in, you can maybe see your revenue, but you don't know how your ads are doing. You don't know how your Amazon store is doing. You don't know how your Google accounts do it. You don't know how your Clavio emails are working.
04:08
meet these two, you know,
04:10
two two Jewish guys who are like, hey, we made this thing that's like a mobile,
04:15
mobile
04:16
way to manage your storefront for any e com brand. They're like, oh, we have an e com brand. We built this thing for us. And I use it. I'm like, oh, this is great. And, I'm like, hey. I'd like to invest. And they're like, oh, cool. Like, you know, I I think I would maybe the first investor, maybe second, something like that. Very cheap. Like, five million dollar valuation or something like that. Do you remember what you put in? Seventy five thousand dollars. To, a company called TripleWell. Was that all your money? No. This all my investments have to go through the fund unless it's, like,
04:42
something that, like, wouldn't be eligible for the phone, but this would because otherwise it's like a biased thing. So put it in from the fund.
04:49
So put this money in, and I'm like, great.
04:52
I hope this does well, but I'm not sure. It seems like, you know, maybe just an analytics widget. I don't know. It might not be the biggest thing in the world, but I I think it's really useful for me. Think other store owners will find it useful, start telling other owners about it blah blah blah. This company is now worth hundreds of millions of dollars. So, you know, on a five million dollar
05:08
valuation
05:09
entry point. You know, we're up forty x or something like that. You know, thirty, forty, fifty x somewhere in that range. So, you know, set take seventy five thousand dollars and
05:20
multiply by by let's just take forty x for a second. It's three million three million bucks. Now, of course, it's the fun. So, you know, my carry on that's twenty percent.
05:30
You know, but it's also not done. This is just, like, couple years in. If this becomes a two billion dollar company,
05:37
you know, I I there's a it's easy to see that I will have made more. And and by the way, I invested
05:41
in six other e commerce SaaS tools. It's like, oh, sales tax is a pain in the ass. Cool. Let me use numeral for that. This is like a new startup that's doing making it easy for e com owners or sales tax. Oh, I need a bookkeeping and accounting. Let's use final loop instead of QuickBooks. It's like, I started investing in a bunch of these Whatever I thought was the best tool after I did the research, I was like, well, I'm not just gonna be a user. I'm also gonna be an investor. And I just did that across the board. And A lot of these are are huge now. Postscript for for text message, like, what Rhonda Santa is using for his text messaging. I don't know what he's using, but he probably should be using postscript because it's the like, the best way to send SMS marketing. And you just invest in these because you're a user, but, like, I have made more money investing in e commerce SaaS tools
06:25
Then I've made from my store, and the store took all of my time, and these other ones took
06:30
one hour of emails to back and forth to just do the investment. And that's, like, you know, not what I would have expected going in. However, had I not done the e commerce thing? I would have never understood the value of these tools been able to see them early or been able to be like, hey, let me in, and I'll introduce you to a hundred other people that have stores because I'm in that network And so you made money in this, like, not what you plan to make money. You made money in this other weird way. Same way. Scott Galloway didn't make, you know, he makes the money in his company, but then his reputation
06:58
is where he gets paid to be on boards way easier and more money, especially when you count dollars per hour. I'll give you another example. We just did a podcast with, Samir from Colin and Samir.
07:08
And in that, he talks about, like, they got their start doing something that, like,
07:12
nobody would look at it, be like, this is a good business plan. He was like, we're gonna basically
07:17
I think there were fans of lacrosse or lacro they were lacrosse players or something, and they created, like, a lacrosse
07:22
sports commentary network on YouTube. It's like niche of a niche of a niche, and they did this pretty early on YouTube.
07:28
And honestly, it didn't work that well, but it did two things. It talked to them about YouTube and making videos, and now their YouTube channel
07:35
is, like, million subscribers.
07:36
It's a, you know, it's a multi million dollar brand easily.
07:40
So that taught them that. But also,
07:43
When they were doing that, when they were, following the lacrosse scene, they saw this one guy. He was the best lacrosse player in the country. And he's like, wanted to go pro, but there's like no pro scene for lacrosse. You get paid nothing. And so he's like, dude, if I go pro, I make thirty five thousand dollars a year. This sucks. He's like, screw it. I'm gonna make my own lacrosse league. And this guy created on lacrosse league. We'll guess who became the first investor in the lacrosse league. Semir.
08:07
Because anyway, he's like, I didn't have a lot of money. I put in whatever. I don't know what it was. Let's pretend it's ten grand. But, like, that lacrosse league is now worth hundreds of millions of dollars that he got out in the very beginning. So, like, in this weird way, he's gonna He'll probably made more have made more from that one investment than all of the YouTube
08:25
action he was trying to do along the way. It only would have happened by being in the game and getting giving yourself that opportunity to get lucky. I think it's called the arena. It's being in the arena, Sean.
08:35
This password is for brown guys like me to say the arena. I don't wanna get get caught in that fire.
08:41
You could say that.
08:43
He's in the arena.
08:44
That's good. And and by the way, that podcast was great.
08:48
The second thing that I have consumed lately, I I'm I've been reading like crazy. So you
08:53
you and Andrew kinda, like, got me turned on this. I hate I don't really love love investing, but I, wanted to learn more about it. And so I read Warren Buffett biography, not the one snowball because that's too long. It's like a thousand pages. This one's called making of the making of an American capitalist. Have you ever read anything about Buffet
09:10
back in the day, I, like, ten years ago, I read a Buffet Book, but I don't really remember it, to be honest. Man, I didn't know anything about I didn't really know anything about him, but there's a few traits about him that are crazy. The one like, he's got, like, this aw shucks demeanor, like, I'm from the Midwest. Like, what do I know? You know, I'm just super charismatic. He could be president. Yeah.
09:28
Yeah. Well, it's mostly kind of bullshit in a sense, like, the guy's a genius. Like, he's, like, the one percent, the one percent in terms of IQ, in terms of horsepower.
09:37
And there's this crazy d this crazy story where he's, like, helping to buy. I think it's Solomon Brothers or no. Sorry. It's ABC.
09:45
So he's buying ABC for multi billions of dollars. And he's sitting at his desk, and they're like, alright. Let's work out the deal. He goes, oh, no. Let's just work it out right now. Like, and he's like, Well, what about your analyst? Like, where are they? He goes, I'm the computer. It's all here. And he doesn't have a calculator. He doesn't have anything like that. He's like, let's just we're gonna do the deal right now. And I could just do it in my head. And he just memorizes all these their annual reports and all their numbers, and then he, like, does the math in their head. He's like, if I Lauren goes, if I can't do the math in my head,
10:13
then I I don't understand this deal, and I probably shouldn't do it. So because IQ is crazy. The second thing is that his discipline is super strong. So before he had Berkshire Hathway, he had a fund with, like I think it started with, like,
10:26
a hundred grand or something, not substantial, but it was growing thirty percent a year. And he did that for, like, ten years in in the sixties. He just shut it down. And they're like, why are you shutting this down? He's like, well, I just don't see any good opportunities right now. You know, like I said, I'm I'm looking for good opportunities. I don't see any right now, so I'm just gonna shut this down. And so he just doesn't equate investing in a little mini retirement. He's incredibly disciplined.
10:47
And then the last thing is that,
10:50
he has super high integrity.
10:53
So, like, he's only sued someone one time.
10:56
And that time was when he gave a guy,
10:59
a a charity, twenty five thousand dollars, and the guy robbed him of the and he didn't actually provide the charitable work that's the only time he sued someone. And there was another time where he was being investigated by the Senate. They thought that he was insider trading because
11:12
he did a few things that were, like, smart and he just made the right calls. And after investigating him for two or three years, they're like,
11:18
hey, do you wanna, like, join this committee on, like, fraud because you're really smart and you're, like, the most honest guy we've met. And he joined the committee. There's another time where
11:28
he wants to, He's, like, in this country club. And he's, like, hey, why don't we let Jewish people in this country club? This is pretty ridiculous. He's, like, and the guys are, like, look, the Jews have their own thing. Have their own country club. It's one hundred percent Jewish. Let the Jews go there. So instead of putting up a fuss about it, he goes and joins the Jewish country club. He goes, Hey, they integrate and they let non Jews into their thing. I think we should do that to our thing. And that's, like, how he goes about doing stuff. He's, like, not confrontational, but he's, like, pretty slick.
11:55
And then the last thing I guess is he basically, for the first, like,
12:00
forty years of his career, he only read annual report and that's how he got his information. So people are like, how are you so good? And he's like, dude, I just read, like, five annual reports a day. And all the information that I'm using. He's like, I don't even have a computer. I don't have a terminal. All the information that I use, any one of you out there can go to a library and get that same information.
12:20
So super unique guy. So I've been very fascinated with him, but he's got one downside.
12:26
Do you know what is You know, he's like a a a shit family man. Right? Right. Yeah. He, he's a very weird, a strange family dynamic. So he got divorced. Yeah. But then He didn't get divorced. So his wife, Susie, they she was like a hippie, and for some reason, he was into that. And they were married, and he loved her and everything.
12:45
But she was one day. She goes, you know, Warren, I just wanna go off to San Francisco, and I wanna do my own thing. But we're not gonna get a divorce. And he's like, alright. Cool. And she goes, also, I have my friend named Astrid. She's gonna come over and take care of you. Thought it was her sister. It's not her sister. It's just a friend. It was it it was a, like, someone she was friendly with. Okay. And so within a week of Ashrid taking care of Buffet of Warren,
13:07
they are, like, lovers. And, like, she moves in, and they, like, date. However,
13:11
like, they're all friends with each other. And so Susie's, like, hey, Ashard. I think you should redecorate the house when I did it. It's getting a little old. Like, she gives her tips on taking care of him. And then, like, when Buffet has to go to, like, these big, like, presidential public meetings where he's meeting with Senate or whatever, Susie comes. When he when she wants when he wants to go and do, like, some local stuff or, like, some some, stuff that doesn't require a lot of press, Astrid comes, and they take turns. And every once in a while, it's like a really big thing. They're both go, and they'll team up and they'll support them.
13:40
It's very interesting, and it's very strange. But He's not a very present father, and he's super fucking cheap with his kids. So there was a time when his daughter was living in a really crappy apartment, and she had just had a baby.
13:53
And this one of Buffet's friends goes to check on her, and the daughter can barely see the TV because it's a little small black and white TV.
14:00
And the friend goes, Lauren, you should buy her big screen TV, man. She just had a baby. She's sitting in the shitty apartment. Just buy her fucking TV, and he wouldn't do it. He didn't wanna buy her a TV, and that, like, took convincing to he's like, I don't wanna spoil them. And so he's really cheap and, like,
14:14
it didn't seem like the best father. I like that. There's one thing I always remember about Buffett that, are, like, things that I really like about Buffet. I have a whole,
14:23
doc that I keep called Buffetisms.
14:25
And because he has this skill of telling, like, these, like, tiny stories, these little parables
14:30
that are both funny and interesting,
14:32
and then make his point for him. And I just feel like he's got an arsenal of these. And so I've been I, like, I don't read a lot of his books, but I watch a lot of his talks, and I watch a lot of their, like, annual shareholder meetings.
14:43
Try to find these little little phrases he uses that I am like, oh, this guy's so charming, but also he's he's does a great job of making his point using that.
14:53
Another one, another thing I like about Buffet is he said one thing once that really stuck with me. He goes,
15:00
the stock market, like, like, why don't more people get Rachel goes? Because they don't really understand how the game works. He goes,
15:06
the best rule of this entire game in the of the stock market is that you don't have to play.
15:12
He's like, most people's problem is that they just do too many things. They make too many investors. They buy and sell too many things.
15:18
And they feel constantly compelled to, like, come to an answer on should they or shouldn't they do x. And he's like,
15:25
You really just have to sit and wait for the fat pitch. You just don't have to do you don't have to swing. That's where you got your fat pitch thing. Yeah. Exactly. There are no called strikes.
15:34
In, in investing. Like, you could sit there all day and just watch pitches go by and just wait for the fat pitch. The problem is people suck at waiting. And that really stood out to me because I'm somebody who historically is very bad at waiting. I'm a very impulsive, impatient person. It serves you well as an entrepreneur
15:50
to be very impatient. You take a bunch of action. As an investor,
15:54
impatience
15:55
and impulsiveness
15:56
is a terrible trait. So as I've shifted my career to go from entrepreneurial investor, I had to ask myself You know, what do I need to relearn? What do I need to unlearn?
16:05
What serves me as an entrepreneur that's not gonna serve me as an investor? And let me make that that conscious switch. And that was one of the the key switches that I realized I had to make. And I just and and I agree. That's a that's a a really good lesson. And I think he stole that from,
16:20
Teddy Williams, like a famous baseball player who hit lots of home runs, and he, like, Teddy Williams made this, like, graph. He just hit here's a strike zone. It was just the strike zone. And he's like, look, my batting average, if I hit a pitch in this bottom corner is pretty low. I might make connection with the with the pitch. It might be a strike, but my batting average loss I really shouldn't even swing at that pitch even though it's a strike. He's like, I'm looking for stuff in the sweet spot. Because here, I'm over four hundred. Right? So he has the taboos as the greatest batting average ever. One of the reasons why was He was more disciplined than others in what pitches he would swing at. He would really wait for those fat pitches whereas most batters get quite impatient and start just hacking at everything. But my issue with Warren's advice on that stuff was, alright. Well, what's a good pitch look like? And so I ordered this book That's gonna it's, like, they didn't make a lot copies of it, but it so I had to find it on Amazon, and it's gonna take, like, two or three weeks to come. But it's,
17:13
like how you just said Amazon. Like, it's like some niche bookstore you went to. Like, oh, it's hard to find. I had to go to amazon dot com to find it.
17:22
This is little book this little mom and pop boutique.
17:27
But they, they analyze all of his deals and they write out what he saw in them. Because I'm trying to figure out, okay. You're telling me what a bad one looks like. What's a good one look like? And so that's some of the content that I've been consuming.
17:41
It's been good. I've been reading, like, a book or two a week. It's because Kindle, you read on Kindle ever. Yeah. Yeah. That's all I read on pretty much. I'll I'm sorry. I start on Kindle, and then if I like the book, I'll order the hardcover
17:52
so that I have it around the house to just remember it, pick it up whenever I want, but I start on Kindle. They have this, like, percentage bar at the bottom where it says what percentage of the book that you've read. And I'm like, I'm gonna get through twenty percent every night. And, it's been awesome. So shout out to Kidbell. You got
18:07
you nailed it.
18:10
Gameified your ass.
18:13
Okay. So let me let me tell you two things that are interesting. One,
18:18
the content I consumed,
18:20
so I listened to this podcast by our
18:23
friend, David Senra. I don't know that that well. I hung out with him one time.
18:28
he's he's a total nut in the best way. Like,
18:32
he's a thousand miles a minute, but I wanna share with you. He did a pod the other day. I thought it was really good.
18:37
Called,
18:38
was called the greatest interview you've ever done. And it was a, basically, some it was, Patrick O'Shaughnisty interviewing him. They're like, what did you notice about a lot that you've studied all these great men in history Right? You you read these biographies, and what are some common things that you see?
18:51
He goes,
18:52
the story of the sun, the story of the sun
18:55
is,
18:56
begins at the end of the story of the father. So basically, like,
19:01
embedded in the story of the son is the story of the father. And you say this is very, very common. Whether the father was great in all these ways, often you'll see the son take a totally different approach. Or if the father was limiting her hard ass or,
19:14
really brutal in one way,
19:16
the son takes that trauma and basically uses it in in what they do. And I thought that was pretty cool. Second thing, he said about reading that I really liked. He goes,
19:25
they go, do you reread books? And he goes, yeah, of course. I love rereading books. Reread books all the time.
19:31
And, you know, I think a common thing would be like, oh, isn't that kind of a waste to, like, read what you've already read? It's like, you know, you've already read that book. It's the same thing. Why not read something new? And he said it really well. He goes, I read books, like, several years apart often. And he goes,
19:45
the words are the same, but I've changed. He's like, you know, I'm a different guy than I was when I first read that book. So the second time I read it, I've had years of life experience. I've read a hundred other books, I've had all these these things that I've done in my life. And now the same words mean something totally different to me, or I have elevated understanding or memory, memory, or a different thing stands out to me. I thought that was a really great insight on rereading because I'm a big fan of rereading. Like, I'd rather find a great thing and soak in it versus trying to just move on to the next and count the number of books I can read in a year. And, I thought the re that that point he brought up is one that I I really never
20:21
Never heard. I also thought
20:23
that he did an amazing job of
20:26
almost like building his, like, personal story. So he said it really well. Why did you start doing this? Like, why did you start this,
20:33
this whole thing where you're reading all these books and you're doing this podcast? Like, how did you even have the the inspiration for that? He goes,
20:39
Look, man, my my childhood was not the best. Like, I grew up.
20:44
And, my parents did their best, but they weren't necessarily the best. Because I, you know, I'm the only person in my family to ever graduate from high school. And he's like, I wanted to be successful, but everywhere I looked around me, All I saw was the wrong answer.
20:57
All I saw was what not to do. I didn't read just
21:01
to a hobby for fun. I read because I was looking for the answers. I wanted to know
21:06
what what to do because all I saw in my life was not not to do. That's what led me to reading the biographies of the greatest people. He goes, I have spent the last, you know, whatever ten years of my life, having one way conversations with the greatest people ever to live on this earth. And he goes, that's what I think about reading. He goes, I think reading is having a one way conversation with the greatest people on earth. And he goes, and he goes, and the, you know, the podcast, the people are like, why'd you start a podcast? Don't know, man. I didn't even start it. He goes, this is just an obsession. I'm just studying these people. I needed a way to put it and put my thoughts down. He he goes, this is an obsession disguised as a podcast. And I loved it. I was like, wow. Dude, he's good. He's lyrical. Little one line. He's very lyrical with it. And so,
21:44
I'm very impressed by David Center. I think he is doing a great job. And,
21:48
Yeah. There's there was it was it was a fun fun thing to to consume. I I joked with them. I was like, you know, like, David, the I got turned off on reading a lot of these books for a while because I would listen to him on audible, and I had my favorite narrators. And I would go, like, oh, I love this guy's voice. What else did he read this, narratorate?
22:06
And this guy has read, like, a thousand narrated a thousand books. And I'm like, how the fuck is this guy still a narrator? What'd you think if you had read all these business books, he would be way more that's that's kind of what I'm bringing up here. Like, I love the way he phrases things. I think it's really compelling.
22:22
I actually don't agree with him that, like,
22:24
You're not actually having one way conversations with the greatest people on earth. It's not like you needed to do all of that to be successful. Actually, you should probably just get out there and do some things. Right? Like, I actually could argue a bunch of the other sides, but what's the point? The fact that he believes that is gonna lead him to a really great and successful place,
22:41
I don't subscribe to all his thoughts, but I am a fan of his level of intensity
22:46
and conviction in himself and what he's doing. In California,
22:50
like, I think in the nineties, they banned weight lifting in the prisons because they're like, holy shit. We're building super criminals. These guys are getting yoked. They're, like, too big. And, they're, like, they're they're surrounded by other criminals. They can, like, talk about, like, the best way to do and now they're and now they're fucking bench pressing five hundred pounds. These are super criminals. We gotta get rid of them. David is, like, becoming a super criminal a little bit. He's, like, one of the guys who's, like, reading it he's plotting.
23:19
David's plotting. David's plotting. Dude, there's
23:21
a I feel like I could be like, hey, David.
23:24
He's sitting there reading a book. I'm like, David, you like that book? Is it? Like, I love this book. What are you? Are you joking me? And I'm like, David, in this room right over here,
23:32
Heidi Klum is standing there naked. She's surrounded by all the best desserts you could ever eat Michelin Star desserts. The the
23:39
music the greatest music you've ever heard. All of the unreleased Drake albums are are in here. They they they they, you know, it's the best music. It's the best party. There's no other guys in here. Just all naked supermodels.
23:49
And, David, the best part is when you walk in, you become a billionaire.
23:53
And I think he'd be like, He wouldn't have even heard anything. He'd just be turning the page to the next next page. Like, this guy didn't wanna leave anything else. They wouldn't have leaked his figures. It just looked like that. It's, like, just turned the page.
24:04
Silence jump. I'm reading. And that's the best compliment and the best insult I can give him at the same time. Like, I think it is amazing that he is that way, that he's He really feels like this is the best thing that anyone could possibly do. He can't believe nobody else is doing this. He doesn't it's like this is the
24:21
the the the peak of the peak of life experience.
24:24
I'm inspired by him. Anything else that you've consumed that you like?
24:27
Not a consumer, but I have a different,
24:29
So in the way that I'm like, I by the way, I hope he doesn't take offense. I'm joking about some of these things, but like But, yeah, I'm a huge fan of things. I'm a fan of his stuff, and I think he does an amazing job. And I have no vested interest in his success except for I think he's really cool, and I think it does a great job. I appreciate his craft. And he's one of the few pods that I, like, listen to on a regular basis. Quite good. Yeah. That was like a genuine endorsement. It's called founders, by the way. The pod is called founders. So we'll give a we'll give him a some love. The other thing that, so I'm so the other interesting experience I had was I recognize I'm drawn to people like him, people who are slightly extreme, who are obsessed,
25:03
who have a a independent mindedness. They're deciding how they wanna live life, and they their rubric of success is different than others. Right? That's what I just described about him that I like.
25:12
Ben had a meeting with somebody. And he comes back and calls me, oh, dude. I bet this guy. He's great. He's doing this thing.
25:19
And then he just kept saying, he, like, said two or three times. Really great guy.
25:23
And I was like, I was I was like, why is he such a great guy? Like, you're only there for forty five minutes. Like, you know, what do you mean by that? Why did you you kept saying I really liked him. I really liked him. I I really like what he's doing. I go, do you really like what he's doing or you really like him? He goes, I think I really like him. I go, let me guess. Was he
25:40
high energy when he talked?
25:42
A nice guy, like simple. Not didn't intimidate you by kinda being a hard ass about anything.
25:47
And, did he teach you one or two interesting things during the conversation? He goes bingo.
25:52
I know, Ben, because that's your archetype of what you really like. That's why you really like me. I'm a high energy guy.
25:58
I'm I'm a nice guy. I don't like, you know, I don't, like, kind of push people into a place that they feel uncomfortable.
26:04
And I'll usually, if you talk to me for an hour, you're gonna learn one or two things. That's why we get along. And,
26:10
I said, you know, one thing we should do as again, how do you become a great how do you shift from operator to maybe spending spending more time investing? Is I think we gotta
26:20
investigate what are our bias and our blind spots. So, basically, we made a little list of
26:25
what's the personality archetype? I am irrationally
26:28
drawn towards.
26:29
For me, it's the David Senator types. It's the slightly extreme,
26:34
uncomfortable ambition around their thing, independent mindedness,
26:38
obsession with their craft.
26:40
I am drawn to that. I will make mistakes.
26:43
And, you know, it's like a girl who's like, you know, he's a six, but he's wearing a leather jacket. It's like, I it just does something to me. I gotta go for them. Like, that's what I'm drawn to. And I was like, on the other side, what, like, can't I stand?
26:56
Somebody who's just dry. If you have no sense of humor, if you're dry,
27:00
like, you could be the smartest guy in the world sitting on a gold mine of a business. If you're boring. Like, within five minutes, I'm like, this guy sucks. I'm out.
27:07
And, you know, I'm just, like, who's an example of that? Like, a famous person? Well, dude, I'm not trying to make You know, I'm trying to get Well, famous, like, a, like, or, like, someone who you've read about. Let's see. A public person. I don't know if the top of my head. Do you have one? Who's just dry. I mean,
27:22
there's, like, a bunch of, like, famous investors and shit who, like, I've read about, and I'm, like, this is snooze fest.
27:28
Like Yeah. There's, like, just, like, some, I don't know, enterprise saas or pea these people who are, like, yeah, we just make the best.
27:35
We're, like, you know, we just provide,
27:37
solid procurement services to others. Right? It's like, I don't know. I'm like, they don't have a lot of hobbies. Yeah. I'm like, do you love that? Like, no. But I we we service a need. And it's like, Cool. Like, so, like, what are some of the cool growth hacks you've been doing? They're like, well, we don't really need growth hacks. We grow seventy percent year over year. It's like,
27:51
we just really need to solid operations. It's like, oh, okay. I I just I need to get out of this conversation right now. Like, I'm I feel itchy. Like, I gotta get out of here. Whenever I read about, like, hedge fund guys, I'm like, This is a snooze fest dude. You're just, like, this, like, like, when they do, like, a lot of, like, fast trading. Unless they're kinda, like, a criminal and kinda doing drugs that I'm in. Oh, yeah. I'm always down with, like, I love a good crime story. Unless you're driving your your successful life off a cliff. I'm out. Yeah. Yeah. I I need some drama. Like, whenever I read about, like, hedge fund guys, I'm like, dude, this you're just playing on Excel all day. I don't find that enjoyable to hear about. But I think I think it is useful. So you it was a useful exercise for us to do, which was What do you irrationally drawn towards that you should probably, like,
28:32
dial it down discount, be able to apply a discount after the fact when you're when when when you're yada heat?
28:37
And then what do you have an irrational distaste for where you're gonna under price or underestimate somebody? And, actually, you shouldn't be.
28:45
People have been talking about, like, bias and, like, the stuff, like, but, like, you know, they always came at it from, like, a diversity and inclusion point of view.
28:53
For me, I, you know, like, sure that's fine, but I've never been, like, drawn to, like,
28:58
you know, I've never been drawn to spending a bunch of time thinking about that. However, for this, I immediately
29:05
saw for myself. Oh, yeah. I could see myself making mistakes being overly generous towards a certain personality type. You say the certain certain three key phrases and I'm all in.
29:15
And I'm I'm I'm kind of repelled from these things even though I really shouldn't be. It's actually, like, I don't need to be your friend. I just if I'm investing into you, I don't need to think you're cool and wanna hang with you. I just need to be able to to understand what you're doing and invest in it.
29:29
Do you, do you feel like you had the same thing? Do you have a a thing you're drawn to? Like, I feel like one of yours, I'll just say it out loud, is I feel like you're drawn to people who are very
29:39
meticulous and orderly
29:40
in the way they operate. Like, if somebody's got like a system,
29:44
And, like, they're a stickler for the details. I feel like in your like, they go up a hundred points in your book, whereas for me, that doesn't really do That does it for me because I envy that because that that's not my natural. You know, like, my wife is like that. Like, I'm drawn to people who are, like, orderly and systematic.
30:00
In discipline, like, people who wake up at five AM every morning. That's not me. And so, like, I'm really fascinated by people who, like, grind really hard and are systematic and are operational
30:11
and things like that. I've I've I get a lot of joy being around those people because I'm not like that. Can I tell you real quick about a cool thing? Because I feel like we did a bunch of fluffy stuff today. Okay. Yeah. I gotta get a rant off my chest.
30:25
People are really drawn to things that are highly tactical
30:29
or or,
30:31
highly, like, specific, versus and complex versus
30:34
things that
30:37
simple but might be a little bit,
30:40
airy. Let me give you an example.
30:42
When I was in LA, we did a bunch of those dinners with founders.
30:45
And I think I said this in my debrief, but I'll I'll point it out again.
30:50
People the the conversation wouldn't inevitably go. Like, you have a bunch of people who all sold their company. Everybody's everybody in the in the thing is, you know, successful by traditional measures.
30:58
And the conversation would always gravitate towards two subjects, like, kind of health and longevity,
31:03
or just, like, kind of, like, being happy, being a happier person, some sort of, like, life quality of life improvement.
31:09
Rich guy problems. Rich guy shit.
31:11
Because, like, oh, I've already made it, but yeah, this I feel like I'm not as happy as I thought it would be. So within what? You know, like, and the longevity health things gives them a new, like, the carrot to chase. And they kinda feel like they neglect today while running their company, and the life quality. Every actually just wants a high quality of life. They just don't know how to ask the questions around it.
31:29
And what you would see was two things. Somebody would say, something like that was just like simple and useful. They'd be like, yeah, you know, I just, like, I'm,
31:37
You know, before bed, I don't really use my phone. I just actually kind of review the day and think about, like, you know, how I did and what, you know, just in general, like, interactions the day, what I might have done differently. And, like, you know, and I'm, like, oh, I do that too. It's I have this thing called revision. And it's, like, I just kinda see the day events of my day, and I just go back and just play them out a little differently in my head. It's really useful.
31:56
And people are like, the reactions to something like that. If you just kinda tell people like, hey, you know, here's a simple thing you could do.
32:02
Imagine what you want and what it would feel like to have it or,
32:05
think about how your day went. It'd just be kind of mindful and thoughtful about, like, you know, versus just, always on to the next thing.
32:12
And the reaction I would get would be, like,
32:15
cool. And the cool is kinda, like, cool, good for you. Like,
32:20
am I doing that shit? Like, you know, don't tell me to be alone with my thoughts. And,
32:25
then somebody would be like, yeah, you know, I really, I was feeling kinda I've just been feeling like I'm in a funk. And so I started taking, you know, six milligrams of low dose, no trucks alone. And then people were like, what what? What is it? Let's go. And they're like, getting their every literally, everyone gets their phone out. They start what does it call how do you spell that? I'm like, are you just gonna take this random drug? This person you've never met and they'd be like, but how many milligrams was that? Five? Is five what I said? When you get it? Can I order it right now before I leave this dinner?
32:53
And I'm like, y'all motherfuckers are crazy. Why are people so attracted to the pill? The the the complex thing you can't even pronounce
33:02
that just might do it for you verse or, you know, they'd be like, yeah. I I hired this,
33:08
you know, this functional cognitive coach.
33:11
And then be like, what's his name? Does he take more clients? I'll, here's the money. You're like, and I'm like, bro, have you tried, like, fucking writing down, like, you know, your thoughts for a second? Like, nobody wants the simple thing. Like, nobody wants the whole other
33:23
thing. I just thunk it up. I just I just I just I just lunk in my bed, and it worked. Yeah. I was like, hey, here's what I do. You know, when I go into a situation, instead of just reacting, like, oh, kinda cold out here, so I'm uncomfortable. Now I feel bad. I'm, you know, I'm a little bit bothered by that. I just decide before I go in, like, you know what? I wanna have a,
33:42
I wanna have a, like, a, like, a playful experience. I wanna have a laughing experience right now. And then I'll just, like, I was, like, I decide that. Then I go in and I, and I have that. I look for those moments. I create that experience myself. It's pretty amazing. You can just do this. You can just decide what experience you want and then go have it. And they're like,
33:58
Is the okay. Can the next person say, like, a pill that I could take? Like, some new, new, new, neutropic that's gonna help me. Like They're like, oh, you're good. Alright, Chad. But Can I put that in my body intravenously? Like, is this how many deals, or do I buy them? I'm just like y'all are insane.
34:13
You're insane. Or this guy is, like,
34:17
you know, I,
34:19
I I really wanna, like, what's that, you know, this equipment? Oh, I bought all this exercise equipment.
34:24
I'm like, bitch, do you walk? And do you even have, like, thirty minutes a day? He's like, no, no, I don't exercise. I don't have time. But I'm building I'm building out this home gym, and I'm building it out. And I'm, like, Like, you know, you could just do push ups on the floor. Right? You don't have to first buy
34:38
ten thousand dollars of equipment before you could work out. Like, there's there's no gate to to pass. You just can literally just do ten thing ten percent right now.
34:46
In fact, let's do that right now. And,
34:49
people are not ready for simple action that doesn't require, like, a magic bullet solution.
34:57
it had no ways to hell out of me. I'm like, are you guys in is everybody around me in same. That's how I feel.
35:05
Well, like,
35:07
when people say magic pill, I definitely automatically get interested because, like,
35:11
I would like that. Like, why don't want well, they they say shortcuts. Like, it's a bad thing, but it's, like,
35:18
yeah. I mean, if I can get to my destination shorter and faster, I'm in. That's the thing. They're not even short. Literally, this shit that I was talking about, this low dose Fucking, whatever it's called. No no no drachs alone. I've not not drachs I don't know what it was because guess what? I don't care. Don't need it.
35:33
But I was like, I was like, so does this work? Like, if you felt like an amazing difference,
35:38
the person was like, no. You have to take it for six months first for your body back. I'm like, I'm like,
35:43
You're getting hosed.
35:45
Like, okay. Honestly, I don't know what this drug does. Maybe it's useful. Maybe it's a specific thing. I kinda jokes aside, but I for that person who, you know, got it prescribed, maybe they needed it. For the other eight
35:55
bastards in the at the dinner who were, like, immediately trying to order it, I was, like, y'all don't need this. Like, you don't need that right now.
36:03
That is not the answer to whatever you're whatever hole you're trying to fill right now. Like, there is no chance that that is the correct first step you should be taking. Well, I think we talked about, like, the different types of procrastination.
36:14
Like, the the good there's actually good types of procrastination, which is, like, like, the forgetful scientist who, like, forgets to, like, shower or, like, put on the right pair of socks. It was like, oh, that's alright. He's doing the big things right. That's okay. And then there's, like, the bad type, which is, like, making plans that don't need to be planned or, like, buying domain names or, like Going back and color coding it afterwards. Like, dude, it's okay. Like Yeah. Or, like, in in this case, it's like buying pills when it's like, just
36:39
ten thousand steps a day will will do the trick as well.
36:43
That's really funny. That's a good story. I I,
36:47
I would have liked to have seen you in that room. Oh, yeah. I was I was just, like, you guys were nuts. But, okay, now too satisfying. I like this stuff, though. I like this stuff, by the way. I like this stuff.
36:56
It's just me, most. Because tactics change. Strategies don't. You know what I'm saying? Like, I like talking about strategy sometimes.
37:05
Our software is the worst. Have you heard of HubSpot?
37:08
See, most CRMs are a cobbled together mess, but HubSpot easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. Hubspot.
37:19
Girl better.
37:20
Dude, have you been following the presidential
37:23
debates and campaign stuff that's going on?
37:26
Did you watch the Republican debate? I watched the the clips. The so everyone is it seems like the Vivec is,
37:33
Wow.
37:35
There's two ways to say his name that
37:38
and one is the right one, one is the wrong one. And you just came with a third Vivec holy
37:43
It's v I v e k. Right? Vivek is is is the way you say it. So some people say vivek
37:49
and you went
37:51
You went I don't even know where you just went. Dude, that's, like, correcting me if I say it, like, Lady Gaga.
37:58
So are you a big lady gaga fan? I mean, come on. He was like the He was like the star of the debate.
38:05
Because he's just looking at the guy. He's like a debate champion. I was like, what this guy is trained to do.
38:11
But he's still polling, like, you know, I don't know, ten percent or something like I think this all I mean, I think Donald Trump's gonna win. But I did wanna tell you a funny thing that I remembered when I watched that debate. You watched it? Oh, I love watching. I don't care about politics, but I love watching fights. I would not have, thought that. I love the debates. I love the strategy of the debates. I love watching
38:33
it's it's content creation. I just love watching the strategy that these guys take into it. I couldn't care less about who gets picked couldn't care less about their policies because they don't care about the policies as far as I'm concerned.
38:44
To me, it's a popularity contest, and I like to see who markets themselves better.
38:49
I think there's a lot to learn from that. But
38:51
one of the things that's, I remembered was
38:55
back in the day,
38:56
I was working at monkey inferno. And I used to work for a guy named Michael Birch, and Michael Birch is a very interesting guy. He
39:04
has built and sold
39:06
multiple companies. So he sold
39:09
Bebo famously for eight hundred fifty million dollars. He Of which him and his wife owned it, So they got They only the fault of the thing. Yeah. So it was a huge exit for husband and wife couple. Before that, he had built another social network sold for a few, you know, single digit millions of dollars. So he kinda made one, sold it for a few million bucks. Then as soon as the non compete ended, he created it again. He's like, oh, now I know what I should have done the first time. And that became the eight hundred and fifty million dollars. But he also created birthday alarm, which is a a company that had millions of dollars in cash flow every year. See, he had had multiple
39:40
wins. Very interesting guy. But ever since the Big Bebo acquisition,
39:45
he created this idea lab, but he kinda transitioned to a different phase of life almost. He was like, you know, I'm not, like,
39:51
Yeah. What do I care? It is sort of like, yeah. I I angel invest, but, like, you know, doesn't really matter. Like, I could kind of already won the money game in a way. Right? He wouldn't say that, but could just tell. It's not like his heart was in that. Is he a billionaire at this point you think? Even that he's like, I'm not really a billionaire, but who cares? You know, like, I, you know, I got
40:09
you know, like, he's he's at that five ten five eleven range.
40:12
And, like, you know, those guys wanna be six foot. He was just like, that's pretty much six. Right? Yeah. Which shoes. So he's like, you know, he's at eight hundred million or nine hundred million or something like that. He's like, I don't know. I don't really keep track of it. Does it really matter? Seems seems like overkill to care about something like that. That's a nice billionaire response.
40:28
He did two interesting things. One, he built a private members club in San Francisco. So he bought a old candy factory that was sixty thousand square feet that was abandoned because it needed tons of, like, seismic retrofitting. Nobody wanted to put in a millions of dollars it would take to retrofit this place. He didn't. And he built a members club. So if you go to San Francisco, you can go to the place called the battery.
40:48
And it's like Soho House, but for San Francisco,
40:52
built that thing into a real juggernaut. Like, it actually, like, totally came to fruition. This idea that seemed kinda crazy. He had no experience in. It never done hospitality, never done any of that stuff. One time I went there, and I saw a booth of three people, and it was a ball like, imagine a monk wearing, like, the the dalai lama, like, orange outfit. Like, he was bald headed in sandals with, like, a black guy that looked like a rapper. Like, you had, like, gold chains on in, like, six shoes, and then this blonde haired lady, and they were all leading in having a conversation. And I was, like, this is just the funniest place I've ever been to. Yeah. That's like the start of a joke. A monk, a rapper, and a and Cheryl Sandberg walk into a bar.
41:31
You know, like,
41:32
but that's what happened. I mean, I saw leonardo dicaprio there. You know, tons of famous with Elon Musk, but a bunch of famous people go there. Anyways, so he that was one thing he did. But he always had these, like, random ideas. And once in a while, he would just be like, Sean. I'd like to have an idea for you. And he would pitch me this idea.
41:49
And one of the ideas he had was around the presidential debate. He goes, you know,
41:54
Trump got elected in, I think, what, twenty sixteen. He's he was thinking about it for twenty twenty. He was like, you know,
42:00
I think there's a good chance that Trump gets reelected again.
42:03
And he's like,
42:05
you know, if you think about why, a lot of people in Silicon Valley don't really fully,
42:09
you know, they're like they take these, like, you know, strong stances on what it means, what, you know, is it because
42:15
part of America feels repressed and they're reacting
42:18
to the to the liberal neo con they they start making up all these words. He's like, I don't know if it's that as much as it is that
42:25
Donald Trump was the more charismatic candidate.
42:28
And he's like, if you go back and you look throughout time, he's like, in every debate or, sorry, every race,
42:35
if you go back to the last, like, twelve elections,
42:38
which is, like, you know, fifty years or something like that,
42:41
the more charismatic candidate tends to win, not always, but tends to win. And they're usually, like, tall, not ugly people.
42:50
Yeah. He's just, like, the more charismatic candidate wins. So it's as simple as that. Right? Like, maybe you're charismatic because you're really good looking and you're, you know, maybe it's that. Maybe it's that you got the gift of GAB, and you're, like, you know, maybe in Obama or Reagan or something like that.
43:04
You know, Clinton, you know, somebody who is is just seen as very, very charming. People people always felt that about Bill Clinton.
43:11
So he's like, you know, the more charismatic candidate tends to win, even though,
43:15
you know, there are other reasons why you might pick, you know, why pick John Carey over George Bush?
43:21
Actually, George Bush is the more charismatic candidate versus a John Carey or a Alco or whatever it is. And,
43:28
So he's like, you know, I think that given that that's the case, he's like, I don't think that should be the case, but I think it is. I don't think you could be able to change that. He goes, I feel like what the Democrats should do is they need to put forward the most charismatic
43:41
candidate they can. And I would say he turned out to be wrong in that they put Joe Biden who's one of the least charismatic candidates.
43:48
And he won almost because the vote was basically Donald Trump or not Donald Trump. So I actually think it was a bit of an anomaly. I actually think he was correct.
43:56
And you're seeing this right now. DeSantis has more experience, had the machine behind him, had the track record, but he's just not charismatic. He doesn't have that That's you. He doesn't have that sauce. And so a guy like Vivet can come out, and he's a better talker. He's more, he's got more energy. He's got better one liners, zingers. He's willing to take stands that will draw attention to him, and he's the more charismatic candidate. He's he's driving up.
44:22
So Michael's idea was, let's create a TV show. He's like, you know, just like the way we did, American Idol, and we did, you know, the apprentice.
44:28
Why don't
44:30
Why isn't there a show called the president?
44:32
And we literally just cast people who
44:35
want to be the president we give them an avenue. He's like, because right now, the candidates all come from the machine. It's like, you know, the party is gonna kinda push their favorite candidates forward, and this is based on something, you know, how controllable they are, how likable they are, how, much time they put in into the party is think that's necessarily putting the strongest candidate forward, especially if you looked at this most charismatic candidate.
44:59
So he's like, why don't you create a he's like, why don't we create a show?
45:03
That's going to take twelve hopefuls,
45:05
and it tells their story. The show works, like, almost like a survivor or apprentice every week. They go to a new city. Maybe they go to some coal mining place in wherever, West Virginia,
45:14
and they're gonna talk to the coal miners, and they're sort of a challenge. Like, they have to prepare a speech
45:20
talking points for what they would do for to help those people. And then those people kind of vote off the weakest candidate. And at the end, you're left with
45:27
the most charismatic candidate. And he's like, that would be a a challenger to whoever the democratic party is naturally gonna put up.
45:35
I loved this idea. I was like, this is a crazy idea.
45:39
This and he's like, yeah, my friend, Mark Burnett, who created survivor. Like, he could be the producer of this. And Hey, you know, we could put this together this way. And, you know, even if it doesn't work, like, you know, I think it would just be like a worthwhile attempt in a in a entertaining way to do this versus, like, I really wanna get involved in politics. The reason I don't is that's a sort of a very,
45:58
like, it's not a, you know, it's a laborious
46:01
and sort of painful endeavor. This would be almost a fun version of, like, a way to to try to just, you know, bring some influence to it.
46:09
Do you think of this idea that, that I just remember to go anywhere? Or is he just goofing around? He all took so he wrote a memo.
46:15
It was a very well written memo. Is that the rich guy version to buy in the domain name?
46:22
Yeah. Yeah. He wrote wrote a memo. He showed it to me.
46:26
And I'm like, yeah, this is great. And I think he was like, okay. If I'm gonna do this, this is gonna take some real kind of like social capital to do.
46:34
And I think he kind of was like,
46:37
Maybe not. Maybe my life is amazing as is.
46:42
That's his version of, like, when the remote is just a little bit too far when you're laid out and you're like,
46:47
I'll sleep with the TV on.
46:52
Up. But I love this idea, and I'm saying it because
46:55
I I think that more business people
46:58
should apply their kind of creative and entrepreneurial talents outside of just creating yet another business. So I like that he was taking his creative and entrepreneurial spirit to be like, oh, how could I What if I did a TV show that would influence politics? I thought that was cool. And I think more people should do that. The second reason is I kinda wish this idea existed, and I totally think this would work. If somebody created it. So what's funny is, like, because you and I've
47:24
I've I've I've complimented you with this, but this is actually a criticism at this point.
47:29
For this particular point. And this thing compliment Sampar special. I don't even know what that meant. So I prepared myself for a company or an insult. Just tell me that. The the compliment was that you're worry free and, like, you're pretty optimistic and you always, like,
47:41
that person, they're not trying to do anything bad. It comes to bitch slap. But in this case, when I hear this, I'm, like,
47:49
But I want, like, my president to, like, know what they're doing and not just be able to, like, be,
47:54
a good speech giver
47:56
and so Like, dude, that's what we have now. You think you think Joe Biden knows what he's doing? The guy's not even alive. Well, I'm not saying what I know. Works and what I know doesn't work. I'm just saying that, like, my romantic view is, like, well, that would be it would be also nice if they knew what they were talking about rather than just good at talking.
48:13
Yeah. Your take on this is, like, wouldn't it be cool if if we just let the most charismatic person run away with it. Well, you know, I think you could design the challenges to actually get them force them to
48:26
think on the spot or perform,
48:28
in terms of figuring out solutions to real problems,
48:32
or like putting forth what their solutions would be in a way that's not just prepared by handlers who have talking points and they're gonna avoid the issue or false promises or whatever. Like, these people that would be in this you could design the weekly challenge to bring out whatever it is that you want. Obviously, people fall in love with the characters. That's how all reality TV works. You fall in love with the characters. However, you could fall in love with them as they're trying to do certain things. In the same way that the apprentice would test you for, can you figure out how to sell? Can you figure out how to organize a project or manage a plan?
49:02
I think you could put people through a battery of weekly challenges
49:06
that are not just
49:08
Are you good at kissing babies and shaking hands? But, like, you know, that's part of it. But, there there could be other parts of it that,
49:15
you know, the show decides it's like, you know, what are the attributes
49:18
that a president needs or the qualities, or what do we wish we could see them doing to be able to assess their abilities? I think the cynical person would say Well, we should look at their track records serving in government. Yeah. Cool. But that doesn't happen. It's not really what it's not really what happens. It's not really what works. If that worked, you know, Trump would never have beaten Hillary, she had spent her whole life in politics. She had she was by far on paper, the more qualified candidate. But America didn't get to see that. They didn't get to appreciate that.
49:45
All they saw was what gets put forward today, which is debates,
49:50
and campaigning on social media or on TV. There's this funny story about JFK when do you remember, like, what the cold war was, you know, it was in the sixties where, like, we thought that Soviet Union in America were gonna like bomb each other. Yeah. There's a story where JFK, John Kennedy goes to
50:06
Soviet Union and he meets with the president or the leader of Soviet Union. And at the end of the meeting, this the the leader was like, You know, you're you're a really nice person. You kinda remind me of my son.
50:18
I guess, like, we could be we could be cool. Like, you know, you seem you seem kind, and I read that story And I was like, oh, I guess, like, charisma really does matter a whole lot when it comes to, like, diplomatic stuff, like, just being likable and being like, hey, let's just calm down, be friends, It it definitely is Tony Robbins tells the story. I don't know if this is real or not, but who was the, you know, who who was the president during the Cold War? That nation? Should that ring? Well, Kennedy. Kennedy for the cold war was a long period, but Kennedy was, like, when we thought that we were literally gonna bomb each other. Okay. There was I don't I feel like it wasn't Kennedy. He was talking about, but Tony Robbins tells the story. He goes, I was I had a chance to talk to former president, whoever. Let's just pretend I know a cure about presidential history. Sure. And he's like,
51:01
the cold war was happening, and he went to go see I think it was cold war. People who don't actually know about this are gonna you you have full permission to beat me up in the comments. So he goes to see Gorbachev.
51:14
they have a meeting And the meeting is not going well. The hope was we could deescalate, but actually the meeting was sort of like tension.
51:22
And, like, neither side wanted to give, and they were sort of getting more dug in and more stubborn in their stance. And this is, this would be Reagan, Ronald Reagan. Reagan. All my married man out there know when this happened. You you you think you're going in to deescalate, but actually both sides are what Sam parker calls dug in. And, the tension is escalating.
51:41
Doesn't know really what to do. And he goes, he goes, how did you do it? How did he's like, something happened in that meeting that worked. What was it? He goes,
51:48
Well, we hit that point. I said, this is not gonna work. And I got up, and I walked out of the room fast, stormed out of the room. And right before I got to the door,
51:58
I hit him with a little three sixty. Turned back. Big smile on my face. Said
52:03
let's start over. Smile, I was like, shook his hand and said, I'm, you know, I'm Ronald.
52:07
And, you know, I really appreciate these things about you and he, like, turned her. He just basically, like, you know, broke the frame for a second. And -- Right. -- used a little bit of charisma, a little bit of playfulness in order to reduce tension, and then they had a conversation. Now
52:21
I have no idea if this story is true. Tony Robbins told me this. I believed it in the moment because it's a great story and who why let the truth get in the way of a good story.
52:30
If it is true, that's unbelievable.
52:32
If it's partially true, that's really cool. If it's totally made up,
52:38
whatever.
52:39
You know, it's okay. Still it's the story still serves as purpose. It is a very useful technique to be able to do this, to be able to use a little bit of care charisma and playfulness in order to diffuse a situation
52:50
or to, to break through any, like, deadlocks that that exist, whether it's in business or in personal life. So either Vivec
52:58
is just not charismatic or I'm an idiot, but let me tell you a really quick story.
53:03
I have
53:05
So I've turned down two presidential candidates to either come on this pod or speak at my events. The first one was Andrew
53:12
what's his name? Yang, the guy the the math guy. So he emailed me. I think in two thousand and fifteen,
53:19
being like, hey, I wanna come speak at your event, And, I don't know if the podcast existed then, but he's like, or if you guys wanna write about me in the newsletter, let me do an interview.
53:26
You know, I I run this study test prep company, it did okay, and now I'm running for president. And I was like,
53:33
oh, you're insane. You're you're, like, you're gonna make me look like a fool just this nobody guy who run a mediocre business,
53:40
running for president. I can't interview you. Like, that that hurt my my credibility. Well, turns out he was a serious candidate, at least he made it in the top ten or whatever.
53:48
The second time this happened was Vivec.
53:51
Vivec.
53:52
Vivint. Lady Gaga, it's not it's not
53:55
is it now called Fajaida? It's Fajitas,
53:58
fajitas?
54:01
So Vivec dmed me on Twitter, like, a year ago. And he was like, hey, would you guys want me to come on the pod? And I sniffed on him hard. I thought this was because he had a really his Twitter picture was him in a suit with a nice smile. Stop it nerd. You're not coming on the podcast.
54:16
Well, and I think, like, I was, like, researching Martin Screlli. And I was, like, oh, this and and his bio said he was in bio, like, pharmaceutical industry or something like that. And I was, Oh, this guy's a charlatan. Like, he's so good looking. He's got a nice smile. This is like a crypto guy with abs in a Ferrari. Like, I can't take this guy seriously.
54:32
And I just said, what do you wanna talk about?
54:35
Like, and I tried to, like, stiff arm him to, like, make him prove himself.
54:38
And he replied, and I ignored him. Turns out, you know, a year and a half, two years later,
54:44
he's actually a threat. So this is the second presidential candidate that I've had bad judgment on of whether they're gonna be serious and not asking them to come on the pod. Yeah. Yeah. Totally. Totally with you. By the way, for high entertainment,
54:57
Do you subscribe to Ron DeSantis's,
55:00
SMS program?
55:01
No. No.
55:03
So you wanna learn about marketing, or you wanna learn how the presidential race really works,
55:08
go subscribe to all the candidates,
55:11
marketing emails and text messages.
55:13
Warning.
55:15
It's fucking annoying. Okay. So that's the first problem.
55:19
If I wanted somebody to text me every day, I'd have a girlfriend.
55:24
this guy texts you all the time, and they text the dumbest stuff. So, like, here, I'm just gonna read you the last five texts. If you think this guy is like some super serious politician who's really making it a substantive race about the issues, here's what he's saying. And was it, like, five in one day? Text yesterday. Yeah. Exactly. Yeah. Yesterday. Four twenty one PM.
55:43
New shirts, shirt emojisies,
55:45
new cups, new buttons, new stickers, new hats, you haven't seen her storefront, go get the hottest limited edition campaign merch here. Okay. Let's see. Yesterday. Okay. Cool. Let's go back.
55:54
Friend, it's Ron DeSantis.
55:56
This is now the day before, two two zero eight PM. Francis Ron DeSantis. I want you to know that as president, I will not let the government weaponize federal agencies against Americans who dare to disagree. I'm disgusted by the FBI's disgraceful act, labeling Catholics as extremists.
56:12
I it's time to fire the FBI director and defend liberty religious liberty for all. Can I have a donation to have your support?
56:20
Okay. So that's the that's the excellent. Here we go again.
56:24
Let me find a a particularly.
56:26
He just text me at seven nineteen AM. It's too early for a textron.
56:30
Enough with the talk, Americans need action, and that's what Ron DeSantis is all about. I'm the leader you need.
56:37
This time the time to act is now. This can't wait rush your support in linked to his donation campaign, linked to his donation.
56:43
Then another one.
56:45
Hey. Like this like this credential, and he puts a picture of a Click a credit card that just says DeSantis on it. He goes, you can have your own all caps, donation with forty seven or more to join my investor team. If you're an investor in this campaign, you'll have everything you need to show it off. Grab your membership card today.
57:04
It just continues. Every single day. Hey. Enter this giveaway
57:08
to come to the next debate. You just have to donate and you can win a VIP experience.
57:14
It just keeps going, like, and it'll just be like,
57:17
hey, friend. I'm out here draining the swamp right now. And it's like, dude, just stop. Like, what are you talking about?
57:24
Well, they're building, like, a billion dollar company in, like, eighteen months. They're like a moving company. You ever notice how, like, moving companies, like, they don't give a fuck about the service because, like, you're only gonna use it once. And they were like, let me just get you a boar. Gotcha, bitch. And then there's, like, no, your shit there. They're like, dude, we don't give it, like, re redules are the thing here. I don't care. You know what I mean? I
57:45
I hired this service that was, like,
57:49
it was called, like, muscle head movers or something like that. And all of the imagery,
57:54
all of the imagery was just a huge, like, buff guys. It was like, hey, We make it easy. We'll move that couch, we'll move that fridge.
58:02
No problem. Just another day at the gym for us. So I'm like, oh, hell yeah. Fire muslim movers.
58:08
Three tiny Vietnamese guys showed up. And I was like,
58:12
and those the truck said muslim movers, I was like,
58:17
Got him. I'm looking at him, and I'm just
58:20
are you gonna say anything? Are you gonna address this friend?
58:24
And they didn't. And I didn't because I was like, what am I supposed to say here? And I was like, what a bunch of grease I'm a punk. Hoping, and they did the job. Like, they could move everything because they just used dollies. And I was like, oh, if I wanted dolly movers, I would have, you know, like, it's different. It's a different experience that I signed up for catfish.
58:44
So stupid.
58:47
There's a there is one cool thing I wanna do tell you about. Alright. What is it? There's a guy named Seth Bannon who tweeted this out. He goes,
58:54
two million scientific papers are published each year. That's over five thousand a day. Even if you're working ten hours a day, no breaks, you'd have to read one paper every seven seconds just to keep up.
59:04
we built paper scraper to like, basically programmatically read every paper that comes out.
59:10
But not just every single paper, we prioritize and wait any paper that's being shared by top scientists on social media. So it basically builds a thing that makes it easier
59:20
to keep up with science. And
59:22
And, he's the second person I've seen do this, and I'm actually, like, pretty convinced it's actually just a good product idea. So what's the, what's the URL? Do you know? Because it's so new. It doesn't show up in Google. There's not a a website for it yet. He's like, oh, like, we built this for ourselves, but, like, I'll let some people in beta if you fill out this type form. Right? You know, like, that sort of thing, like, soft launch. I would love to see him. Our buddy,
59:42
Leon, who does alpha signal. So this guy built, like, a,
59:46
you know, like an AI newsletter thing, but his AI newsletter has one key difference, which is
59:51
instead of just telling Jabroni's, like, what the new chat JPT feature is, It's basically a AI newsletter that's for technical people. So if you're a researcher, you're a machine learning engineer, you're a, a PhD type person, alpha signal is a newsletter for those people, which I actually think is a very smart way to approach this because that's a very high value
01:00:10
reader and customer. And for them, he provides a very simple service. So he also built a thing like this internally. So what he did was he goes, alright.
01:00:17
Every paper
01:00:19
has,
01:00:19
you know, a list of scientists, that are, like, the researchers that were involved. And then, actually, the there's a there's a naming convention just like in movies, the credits, like, the fur the stars go first, And the people at the back were looking at the end credits. In research papers, it's kinda the same thing. The people at the top did all the work. The last person is, like, the the name person who reviewed it or edited it at the end, but or stamped, you know, their seal of approval on it or the lab they're associated with. So he kinda first created a a a a page rank of
01:00:46
researchers and scientists.
01:00:48
That's awesome. Then he's like, cool. Now when a paper comes out that has one of them in the name, or those people on social media share a paper,
01:00:57
I immediately know this is probably an interesting paper. The so that first creates a Hitless, uh-uh, he he gets alerted. Like, alert.
01:01:04
Top scientists, a shared By the way, page page rank is what Google invented. It's how they know what to show up. On the top of Google. Pay drink is categorized. Like, there's a bunch of different measurements. The biggest measurement
01:01:17
or they don't even tell people, but it's theorized. Or maybe they even said this though, but which is how many people link back to your website. Yeah. How many other reputable websites link to yours? So every
01:01:27
Every website has a authority. So let's say, New York Times has a high authority compared to sean pere dot com. Right? And so if New York Times links to some other website,
01:01:38
that tells Google that that other website might be,
01:01:41
and also a high authority site. It increases its authority. If Sean links to it, it increases in a teeny tiny, tiny amount. And so that's how Google basically figured out what's the right of, you know, what's the right web page show when I when you search a question, who's who has the most authority to to give you the answer?
01:01:55
So,
01:01:57
this guide, for alpha signal, Lee, or did this for for scientific papers. He's like, who are the top scientists? What are they sharing? What are they linking to? If they're linking to something, that's an important paper or an interesting paper. They take the industry paper, feed it through his LLM. And it gets summarized down into four bullet points. Like, what was the at what did the what was the finding? What was the methodology?
01:02:17
Who were the scientists? And what's the kind of, like, key takeaways from from this? An alpha signal is only for, like, AI topics?
01:02:25
Correct. But I'm like, god, this is a generalized product that's actually just really interesting. Like, your I was like, your method to create this newsletter is more interesting to me than the newsletter itself.
01:02:35
Yeah. Yeah. Yeah. And paper scraper is the same idea just from a different guy approaching it from a slightly different angle, which was same thing. Like, basically
01:02:43
trying to figure out what are the important papers that are coming out. So of the
01:02:47
of the two million pay papers are of the five thousand that are published every day, Which
01:02:52
three should I care about? Which five should I care about? And then of the five that I care about,
01:02:57
what do they actually mean? And what do they say? They're really hard to read. They're so really hard to read. I think this is a really, really cool product idea. And then he also built, like, a thing called spin out GPT, which was basically, like,
01:03:08
you can it's like chat GPT. You can ask it questions.
01:03:11
About things that might, like, you know, could we commercialize,
01:03:15
this and or, like, would this work in, cell culture or tissue? And then it'll go look in the paper and find did they do it in cell culture rotation? It'll answer, to you that way. So it's almost like being able to talk to research papers or talk to talked to a rare, very smart person that read all of the research papers. And it's like, oh, I see where this is going. Like,
01:03:36
You know, the hustle, milk road. These were, like,
01:03:39
the horse carriages. Right? Like -- Yeah. Yeah. -- we have random humans trying to keep up with what's going on. Maybe they set up some Google alerts, so they check Reddit and Twitter. And every day, they make a list, then we talk about it, and then they read and summarize, and they summarize it as good as they can. And then, like, you know, the pitch was, like, it's, like, your smart friend explaining what happened in crypto that day. Our yours was It's like your smart friend explaining what happened in business news that day. And this is like this is like your fucking genius friend. That read every scientific paper ever. And you can ask it any question, in any variation, and it will answer. You're like, oh, that seems pretty powerful.
01:04:16
It's like, you know,
01:04:17
we're on our horseback and just
01:04:19
look at the car. Just blew by the whoa. What the hell is that? But what about my friend Greg? He
01:04:25
No. I, by the way, I'm happy. We I I I would not wanna be in the newsletter business right now. It's way hard. Everybody's following us into the newsletter businesses now. Like, now it's like, peak hype on newsletters.
01:04:37
And also the way that the people are acquiring users, like, I just subscribed to setban and Substack. And, like, right after I subscribed, it said, do you want to subscribe to these eighteen other newsletters and it's auto checked and I almost accidentally clicked like yes. It's like And they're all like whoa, look at my newsletter growth. It's insane.
01:04:52
It was like, Anyone on Substack that's talking about your newsletter growth,
01:04:56
you're full of shit is my my answer to you. Like, you are absolutely full of shit. It's like people think they're filling out a captcha and they're just actually subscribing to nineteen newsletters, like, at a time. It's insane. That's why you know what I like behave has a good feature. They did a feature like that. That's actually legit, which is their thing was
01:05:12
you can you have to manually be like, who do I wanna endorse, but also they have this thing pretty much sparks or some shit like that. But it's, like, you can pay to acquire newsletter subscribers. Like, all of us know. The best newsletter subscriber you can get is somebody who already subscribes to other newsletters that are similar. But that's really hard to get historically because you you have to advertise in, like, a hundred different newsletters. So they created a little mini ad network inside,
01:05:36
inside beehive of all the beehive newsletters. But what's cool about it was You only pay for somebody who's a retained reader.
01:05:43
And I was like, oh, okay. That's actually legit. So instead of just like this, like, auto check,
01:05:48
vanity metric where it's like, hey. I got more subscribers, but it's like, are they actually an engaged reader? You have no idea. But you're you're you're excited about that anyways. What I like the behavior I did was you only pay it's like, you know, CPA versus CPM, or CPC. It's like CPA is, like, you only pay for a reader you actually acquired who's still reading from you. And, and so it it it forces quality because that's the only way you get rewarded in that network. So I was like, that's smart. First of all, this seth Bannon thing is awesome. I just I the tweet that Sean's referring to is from June twelfth. So if you Google seth Bannon and go to his thing, it was on June twelfth. That's awesome. He filmed the video in, like, an amazing place.
01:06:26
Like, it it looks like a TED Talk almost, but, like, with, like, an an IMAX style screen explaining his concept.
01:06:32
I don't know if that would be a good business. I'm I'm nervous about people building businesses right now on top of open AI because I'm like, they're just gonna crush everyone and just do it themselves.
01:06:42
But this is awesome. And second,
01:06:44
yeah, to to reiterate. I'm happy. I'm not doing a newsletter as my main thing right now. It seems really, really hard. And,
01:06:52
like, I remember at the hustle, we had one daily newsletter.
01:06:56
And then morning brews,
01:06:58
strategy was to launch more, but my thing was, like, fuck. But if we have more, our main thing was gonna go down. Like, they're not gonna open two, then I can open three,
01:07:06
now people,
01:07:08
if the numbers are true, are subscribing to dozens.
01:07:11
And I wanna know is the engagement
01:07:13
even
01:07:14
remotely the same. It seems really, really, really hard.
01:07:17
It seems way harder.
01:07:19
Yeah. I think it's a lot like podcasts. Like, how many podcasts do you actually have any regular rotation at any given time? Yeah. It seems hard. I mean, with newsletters, it's easier because it only takes three minutes to skim it. But it seems really hard to get people's attention with the newsletter right now. It's just so funny when we so I got the idea for a newsletter because I had my friend Nella Madora, and then my other friend Noah Kagan. They were, like, They had one foot into the startup world, one foot into, like, the internet marketing world. And I was like, oh, this internet marketing world, they love email, and they use it in sometimes shady ways let's just see if we can do it a legit way. And people are, like, laughing at that. Now it's so cool, but also that that people think it seriously, but I'm so happy I'm not doing seems way more challenging at the moment. I,
01:08:00
it it seems really hard. Yeah. I think the best will still win, because, you know, the best tends to win and everything.
01:08:08
Like, you know, so I say it's not that the door is actually closed.
01:08:12
But it's definitely
01:08:14
much harder than when you started. You know, when did you start? Twenty fifteen, twenty sixteen?
01:08:18
Yeah. To it I got the idea of doing a newsletter, and I started it in twenty fourteen, but it became what it was,
01:08:25
on May nineteenth two thousand sixteen. A great day in history. Well, I always remember that because it's the day before four twenty.
01:08:32
So it was always it was always easy to remember.
01:08:36
But, yeah, and it was, like, I remember, like,
01:08:38
at for I originally started it as, a conference. And if I had five,
01:08:44
if I had two thousand subscribers,
01:08:47
To my conference newsletter,
01:08:49
I think I made fifty thousand dollars in conference ticket sales. And then when I had ten thousand, I think we did a hundred and fifty thousand in ticket sales, something like that. And, like, the engagement was quite high. And then I remember people back then saying, I think Gary Vaynerchuk, talked to him one time. He was like, dude, my newsletter, we had a ninety nine percent open rate because no one else was doing newsletters. Yours, there's only forty percent. It's so much harder.
01:09:12
And, I was like, oh, man, I wish it was easier.
01:09:16
Now I I don't know what those numbers would be like, but I think it would be hard to make that amount of money with as few subscribers today as it was. It was easier then. You know, the other thing that's funny is,
01:09:27
or I guess the other thing that that kind of Verizon of is
01:09:31
your
01:09:32
I wish people would see kind of your early blog posts or you should we should do kind of like a trip down memory lane of some of our projects,
01:09:42
you're
01:09:43
incredibly good
01:09:44
at creating content and writing.
01:09:47
We
01:09:48
like, when I see what you did versus what I see a lot of people doing now, I'm like, oh, there are,
01:09:53
like, many rungs on the ladder above is where where where you were with creating content.
01:09:59
Back then, like, I remember your early blog posts that were just regularly going viral, getting millions of hits. To the site,
01:10:06
because they were that good, like, which ones, like, when you were doing the you, like, first, you had the right concept. So you were kind of like a YouTuber before YouTube. Actually,
01:10:14
You really should have been a YouTuber. Like, that would have been your calling. I I believe. We got we got asked to do it. Like, we were thinking about not like, but I was like hustle. I was like, Sampar
01:10:23
as a YouTuber would have been,
01:10:26
I believe, like, you would have been one of the most successful YouTubers on the platform. Let me give you a sample. That's awesome. You're, like, for example, I remember some of your early hustle blog posts,
01:10:35
surviving thirty days on soylent only.
01:10:38
Guess what that sounds like? Every Ryan Trahan video, every mister Beast's video, like, this is like this is the current meta of YouTube.
01:10:45
You were doing this
01:10:46
eight years ago, you know, like, it it was you were wet.
01:10:51
You did micro dosing LSD. You did an interview with a anonymous entrepreneur who,
01:10:57
who has He drives his books. Yeah. Yeah. You did the the the you the thing where you were like, Amilon best sellers are bullshit. I'm gonna prove it by making an Amazon best seller spending only, like, a thousand dollars. Guess what? Yeah. That's a YouTube video. These are YouTube videos. They would These videos would still work. But the thing is
01:11:14
you have to do them with style. You you actually did the thing with style. Now you you your problem was you were locked into this blog world because those are the people you admired at the time. But the reality was knew how to write, you know, like, writing was my thing. I wasn't I don't know if I could've Maybe you had the visual aesthetic too. Like, you're good on camera. You, like, lived in a freaking you, like, lived on a motorcycle or something. I don't know. You're sleeping on a motorcycle. You're doing some crazy. It's like, you had dog and you had the look and you had the the humor on camera and you were willing to you you liked Jackass and those sorts of things. And I feel like you would have kinda tortured yourself for people's entertainment. As soon as you got that hit of feedback, you would have gone all
01:11:51
the way. And
01:11:52
Yeah. And I just wish you had kinda gone down that route. In fact, I still think you should go down that route. Like, for example, I think I could be successful. In fact, I'm going to be successful on short form video, but it's not gonna be the way you could have been because you're kind of like those, like, you know, whoever the Danny Duncan and
01:12:10
and, Ryan Trahan and and and, you know, mister. But you're you're a lot like them in the in the way that you are as a character. And what you're willing to do and what you were willing to do and how long you were kinda, like, I'm single and don't give a fuck. And, like, I don't need comfort.
01:12:25
And, like, you know, Oh, like, this firecracker is gonna go in my ass. Alright. Let's roll. Like, you know, lights
01:12:32
action. Right? Like, I think that you had all of that. And so, anyways, I don't know what my point is here. Wish I would have found that route, by the way. I don't I I think I think I think I I think I probably could have done it I think that that's a hard life. I think it's hard. Like, I like Danny Duncan a lot, but I'm like, can you do that at forty? I guess it just has to change. It has to evolve or, like, mister b's What's he gonna do at forty? He's gonna be so wealthy. Doesn't really matter. Yeah. I can mute it in the same.
01:12:57
Yeah. But,
01:12:59
yeah, like, our early blog posts were good, and there was period where I was writing, like, five a day.
01:13:04
I would write so many of them. Not all of them were bangers, but, like, we would write a ton, and that's how we grew. And that's why I tell people, I say, to blog. I don't actually mean blog, but I meant create
01:13:14
bangers.
01:13:16
Text based bangers,
01:13:18
on a consistent basis, and get people to love your free content enough to subscribe. T. B. Baby, text based bangers.
01:13:25
That's been our strategy. Right? Like, how'd you like, for me,
01:13:29
when we wanted to grow on Twitter,
01:13:31
it was, like, all the advice was you gotta be consistent. Well, guess what? I'm, like, the least consistent human being on earth. Like, If you weren't super consistent and a real hard ass about, like, we're gonna record this every Monday, every Wednesday, nine AM, every single every single week without fail, no matter what. There's no way I would keep up the schedule. Right? Like, I only do that because you're my friend. I don't wanna let you down. The when I'm on my own, I'm inconsistent. And when I wanted to grow on Twitter, I was like, all the conventionalisms you gotta tweet every day, multiple times a day, find the right time of the day, be consistent, be on brand, have a single message, do a call to action. I'm like, dude, I ain't trying to do all that. That sounds like, hard. Sounds like the lame version of success. And,
01:14:08
I agree. It's probably right, but, like, I didn't wanna do it that way. And my way was text based bangers is, like, I basically had, like, six viral tweets that grew me to, like, almost four hundred thousand followers this is a it was literally just six tweets, basically. That That's crazy. The bulk of the grounds. Like, the clubhouse one, the Metiverse one, this one about Elon Musk, this other one, it is just like That's all it was that that got me, like, kind of all the growth. And then I have just, like, several weeks in between posts. I'm completely inconsistent.
01:14:35
Well, what I told people was, like, my team and, like, myself when I was starting the hospital. I was like, you know, everyone says it's a marathon, not a sprint, but you're kind of just telling me that you just don't wanna work that hard. And if you look at the world class marathoners, that's gonna feel like a sprint to most people. So that's just kinda like how we're gonna live our life, which is, like, it is a marathon
01:14:55
and it's run so fast that it's gonna feel like a sprint to most people.
01:14:59
So, man, I'm not a sprint, but we're Kenyan. And so we're going up my mile. Yeah. Yeah. My last five minute mile. For tenure,
01:15:07
Yeah. Your last name is Kipchoge. You know, you're gonna be a kedid.
01:15:11
Yeah. You could be, but Kelly, you're the Ethiopian, but, you know, like,
01:15:15
We're East Africans here, baby. We're gonna run fast. And,
01:15:20
yeah, I think,
01:15:22
but I actually I prefer
01:15:24
writing. I think that it's more fun to be in a quiet zone late at night and just bang it out, and it feels a little bit more artful.
01:15:31
It felt like I was in my zone of genius a little bit. Whereas with a video, it feels like sometimes you have to perform, and I felt that writing was a different type of a performance that is more enjoyable to create for me. Yeah. Sure.
01:15:50
Man likes his choices and defends them.
01:15:55
By the way, look at my shirt. Thinks that what they did was the correct thing. Shucker.
01:16:00
I I did live life. Look at me when I was a fat and sound hot dogs, man. That was about I was about I was about YouTube life. It just you know, without the camera.
01:16:10
I was telling Sarah. I was like, I'm nervous about going to Westport or, like, Connecticut or, like, if we're gonna move to the suburbs, and she's like, why? I was like, well, one of my favorite things to do is, like, so every day, I like to go to this gas station near my house and get a dyed Doctor Pepper and loiter. Like, I just, like, the yeah. I get a slip jib and a Diet detector pepper, and I'll, like, dab it up with, like, the clerk, and then I'll just sit and see the regulars. Like, up, man. Right now, what's good? How are you? Like, I just like to loiter and be like, dude, ratchet, man. Yeah. And I was like,
01:16:39
Connecticut doesn't have, like,
01:16:41
hood rats or gas stations.
01:16:44
Yeah. What am I gonna do? Like, where, like, I wanna watch people buy a lottery tickets and scratch offs and, like, like, spoke black a mile. It's like, where am I gonna hang out with? Like, I I need this smell of, like, the woods they call it, you know, like, the, the blunts.
01:16:57
And, am I gonna do that? You know, like, that's how you get, like, good ideas, and you, like, see interesting people. So, yeah, think about how many incredible podcasters there are. That just don't podcast, but they just chop it up sitting on steps, like, all day. It's just or a milk and gravy people that come by. Like, can you imagine how good those people would be if we just put a mic in front of them? They just don't know. Like, they're just, like, you know, it's like there's, like, kids who are, like, incredible basketball players somewhere in Africa that we just don't know. We haven't found them yet. Like,
01:17:26
Just imagine the dudes that just stood on the steps all day just shooting the shit. That, like, Jirogan is lucky those guys don't have a microphone. And they just, like, sit outside of a gas station, like, read newspapers. That would be funny. I always thought it'd be funny if you, like, walk up and you overhear the conversation, and they're, like, dog, you better diversify your bonds, man. Like, the dial's down. Like, I mean, this is having, like, the most academic conversations ever because they read papers all day.
01:17:54
Alright. Alright. We've, I think we've crossed across the threshold.
01:17:59
The slab, happy face is initiated.
01:18:04
Alright. That's the pod.
00:00 01:18:07