00:00

I used to use the guilt from drinking

I used to use the guilt from drinking

00:03

to make me feel motivated about training. So I'd be like, oh, yeah. I could drink pinot noir.

to make me feel motivated about training. So I'd be like, oh, yeah. I could drink pinot noir.

00:08

Cup, you know, bottle, two bottle, three bottles. No problem. Me, dinner, go to sleep wake up. Five AM, train like an animal. Oh, what's the problem? No problem. Where's the problem? I don't see a problem. You can train, hangover. Oh, yeah. Like an animal.

Cup, you know, bottle, two bottle, three bottles. No problem. Me, dinner, go to sleep wake up. Five AM, train like an animal. Oh, what's the problem? No problem. Where's the problem? I don't see a problem. You can train, hangover. Oh, yeah. Like an animal.

00:28

Yeah, man. We're live. We just we get things going, and I can kinda fill you in,

Yeah, man. We're live. We just we get things going, and I can kinda fill you in,

00:33

You probably don't know anything about who we are. Do you?

You probably don't know anything about who we are. Do you?

00:36

No. But that's not unusual. I I don't know much about anything, really.

No. But that's not unusual. I I don't know much about anything, really.

00:41

Good. Hey. Same. I mean, I I've I've I've learned about you. I mean, I've you're I've

Good. Hey. Same. I mean, I I've I've I've learned about you. I mean, I've you're I've

00:47

I've

I've

00:48

this podcast is called my first million. So, basically, I owned,

this podcast is called my first million. So, basically, I owned,

00:52

a fairly successful and big media company that I sold.

a fairly successful and big media company that I sold.

00:55

And one of our products was this

And one of our products was this

00:58

a podcast.

a podcast.

00:59

And it's listened to by millions of people a month, and it's mostly a business podcast.

And it's listened to by millions of people a month, and it's mostly a business podcast.

01:04

Okay. I'm like a I'm a health nut and a health nerd. I was a former college athlete. So I'm gonna talk to you all about, like,

Okay. I'm like a I'm a health nut and a health nerd. I was a former college athlete. So I'm gonna talk to you all about, like,

01:11

layered superfood and some of your businesses and stuff like that. That's where we're gonna spend most of the time. But the reason why I wanted to have you on

layered superfood and some of your businesses and stuff like that. That's where we're gonna spend most of the time. But the reason why I wanted to have you on

01:18

was because we have people we normally don't have guests. Normally, it's my co host Sean who's not here. And someone was asking us, like, who's your dream guest? And I was like, man,

was because we have people we normally don't have guests. Normally, it's my co host Sean who's not here. And someone was asking us, like, who's your dream guest? And I was like, man,

01:27

Laird Hamilton, that's who I want. And they're like, why? And I was like, he

Laird Hamilton, that's who I want. And they're like, why? And I was like, he

01:31

I had my description as to why I liked you but you said it in another interview a while back. You said something like

I had my description as to why I liked you but you said it in another interview a while back. You said something like

01:39

your life is like a wheel and, like, business is one spoke. Health is another spoke.

your life is like a wheel and, like, business is one spoke. Health is another spoke.

01:44

Relationships is another one. And, like, there's all these spokes. And, like, they all have to be nice in order to make this whole wheel work. And I was like, oh, man. That's described that's why I like you because, you know, I I like making money. I like being fit. I like having a lovely lovely relationship with my wife. I like doing all this stuff. And so,

Relationships is another one. And, like, there's all these spokes. And, like, they all have to be nice in order to make this whole wheel work. And I was like, oh, man. That's described that's why I like you because, you know, I I like making money. I like being fit. I like having a lovely lovely relationship with my wife. I like doing all this stuff. And so,

02:00

I'm pumped to talk to you. This is,

I'm pumped to talk to you. This is,

02:02

I'm normally never nervous to talk to anyone, but you're, like, when the first maybe you're you and Andrew Scheberman made me nervous to talk to. Because, like, I, like, I admire you guys and I, look up to you guys. Well, I appreciate that. Thank I'm I'm, I'm thankful for that. I was talking to some friends telling them how, I'm pumped that you're coming on, and most people know who you are. But then for the people who don't, I was I was like, well,

I'm normally never nervous to talk to anyone, but you're, like, when the first maybe you're you and Andrew Scheberman made me nervous to talk to. Because, like, I, like, I admire you guys and I, look up to you guys. Well, I appreciate that. Thank I'm I'm, I'm thankful for that. I was talking to some friends telling them how, I'm pumped that you're coming on, and most people know who you are. But then for the people who don't, I was I was like, well,

02:25

you know, he's done a lot of things. So I don't even know how to describe you that I was, like, he started as, like, a surfer and then, like, a big wave surfer, then did some modeling. And I would I always told my friends, I'm like, he's a hunk. You probably recognize his face. He's he's a hunk. His face is all the like, you because you're you you you, you, like, represented this quid quintessential

you know, he's done a lot of things. So I don't even know how to describe you that I was, like, he started as, like, a surfer and then, like, a big wave surfer, then did some modeling. And I would I always told my friends, I'm like, he's a hunk. You probably recognize his face. He's he's a hunk. His face is all the like, you because you're you you you, you, like, represented this quid quintessential

02:42

surfer,

surfer,

02:43

but then you,

but then you,

02:44

evolved where you and your wife now are are quite popular because you guys have this almost Zenlike attitude. And so a lot of people, like like me, I I turn to you just to hear, like, what's your advice on living. You've also started, layered Superfood. You have another, fitness brand. What what do you like, what would you say is, like, where are you now and how do you kind of describe yourself in in a sentence or two as to kinda your professional existence.

evolved where you and your wife now are are quite popular because you guys have this almost Zenlike attitude. And so a lot of people, like like me, I I turn to you just to hear, like, what's your advice on living. You've also started, layered Superfood. You have another, fitness brand. What what do you like, what would you say is, like, where are you now and how do you kind of describe yourself in in a sentence or two as to kinda your professional existence.

03:07

I always, you know, because I because of Hawaii, the way we grew up, there was a lot of,

I always, you know, because I because of Hawaii, the way we grew up, there was a lot of,

03:12

you know, there was a There's, I would say segregation,

you know, there was a There's, I would say segregation,

03:15

but I think there's a lot of just a lot of friction because you have all these different cultures. And and I so my favorite description is somebody goes, well, you know, like, where are you from or something? And I go, well, I'm a human from earth.

but I think there's a lot of just a lot of friction because you have all these different cultures. And and I so my favorite description is somebody goes, well, you know, like, where are you from or something? And I go, well, I'm a human from earth.

03:28

So I'm a human from earth. And if you're something different, then when then we should probably sit down and have an incredible conversation. But otherwise, let's get past that and then get into, like, you know, what are these other things,

So I'm a human from earth. And if you're something different, then when then we should probably sit down and have an incredible conversation. But otherwise, let's get past that and then get into, like, you know, what are these other things,

03:40

that we do, you know? And I think it's I think,

that we do, you know? And I think it's I think,

03:44

none of us are what we do. We we are we are who we are, and then we do these other things. But I do I do like,

none of us are what we do. We we are we are who we are, and then we do these other things. But I do I do like,

03:52

I mean, listen, I'm

I mean, listen, I'm

03:54

water sports and and and fitness and and and health and wellness is, you know, I've kinda made a a career out of that. And so I do like,

water sports and and and fitness and and and health and wellness is, you know, I've kinda made a a career out of that. And so I do like,

04:05

I've been fortunate to do that. That's been a been a beautiful thing. But, I mean, I am concerned about,

I've been fortunate to do that. That's been a been a beautiful thing. But, I mean, I am concerned about,

04:11

you know, being healthy and and living a healthy lifestyle and, you know, being a good example for my children, being, you know, having a good relationship. I just I just know,

you know, being healthy and and living a healthy lifestyle and, you know, being a good example for my children, being, you know, having a good relationship. I just I just know,

04:21

I feel best when I'm when I'm when I have all those things. Yeah. I always knew you. I mean, I I remember watching the doc, was it riding giants? Yeah. And a few and a few other movies, with you in it, and that's how I knew of you. And then I learned about

I feel best when I'm when I'm when I have all those things. Yeah. I always knew you. I mean, I I remember watching the doc, was it riding giants? Yeah. And a few and a few other movies, with you in it, and that's how I knew of you. And then I learned about

04:35

the layered super food, the creamer. And I was like, oh, this is great. I I've been a I've been a customer for years,

the layered super food, the creamer. And I was like, oh, this is great. I I've been a I've been a customer for years,

04:40

but I never would have paid you as, like, a business guy. I remember seeing you maybe he's on some talk shows or something like that where you had this, like, electric

but I never would have paid you as, like, a business guy. I remember seeing you maybe he's on some talk shows or something like that where you had this, like, electric

04:50

golf golf board golf board. Yeah. The golf board. That was that was awesome. And I'm like, well, he's just, like, tinkering and inventing. And then I started looking at then I saw, Larry Super Foods go public. And I was like, and I I remember reading the report. I was like, oh, shit. Like, speaker, it I think when you went public, it was doing, like, something like forty million a year in sales.

golf golf board golf board. Yeah. The golf board. That was that was awesome. And I'm like, well, he's just, like, tinkering and inventing. And then I started looking at then I saw, Larry Super Foods go public. And I was like, and I I remember reading the report. I was like, oh, shit. Like, speaker, it I think when you went public, it was doing, like, something like forty million a year in sales.

05:08

And I think it went public at a four hundred million dollar market cap, and I was like, oh, man. I'd never would have picked this guy is, like, doing this stuff. What,

And I think it went public at a four hundred million dollar market cap, and I was like, oh, man. I'd never would have picked this guy is, like, doing this stuff. What,

05:18

what kind of I I know that it was you you're just tinkering with these mixes and, a buddy of you a buddy of yours was like, alright, let's actually do this thing. But

what kind of I I know that it was you you're just tinkering with these mixes and, a buddy of you a buddy of yours was like, alright, let's actually do this thing. But

05:27

did you always kinda consider yourself interested in going into business, or was that just, what the hell? Let's just try it. No. I mean, listen, early in my career,

did you always kinda consider yourself interested in going into business, or was that just, what the hell? Let's just try it. No. I mean, listen, early in my career,

05:35

early in my career in surfing, I I

early in my career in surfing, I I

05:38

I just I I looked at, like, you know,

I just I I looked at, like, you know,

05:42

Where the money was? Like, where's the money

Where the money was? Like, where's the money

05:45

in surfing? And and at the at at the time, it was in the apparel.

in surfing? And and at the at at the time, it was in the apparel.

05:49

It was in the apparel business. And so I went at kind of, I would say

It was in the apparel business. And so I went at kind of, I would say

05:55

eighteen, nineteen. I got exposed to the apparel business. Went used to work in downtown Los Angeles in a in a in a a sweatshop learning from a Korean guy that came to America with thirty eight dollars in his pocket and had a ten million dollar sweatshop

eighteen, nineteen. I got exposed to the apparel business. Went used to work in downtown Los Angeles in a in a in a a sweatshop learning from a Korean guy that came to America with thirty eight dollars in his pocket and had a ten million dollar sweatshop

06:11

business making denim jeans and kinda learned the whole cut and sew garment business,

business making denim jeans and kinda learned the whole cut and sew garment business,

06:18

and real you know, and and got exposed to every aspect of it.

and real you know, and and got exposed to every aspect of it.

06:23

You know, I I think because of the because I didn't ever really participate in the conventional,

You know, I I think because of the because I didn't ever really participate in the conventional,

06:30

aspect, you know, the tour of surfing. I was always kind of you know, kind of rogue in the sense that I focused on big wave riding. I wanted to be a big, you know, I wanted to kinda I thought that that for me was the That was the thing I was intrigued by. That was the thing I was best suited for.

aspect, you know, the tour of surfing. I was always kind of you know, kind of rogue in the sense that I focused on big wave riding. I wanted to be a big, you know, I wanted to kinda I thought that that for me was the That was the thing I was intrigued by. That was the thing I was best suited for.

06:45

There wasn't a lot of ways to there wasn't a platform, let's say, for me as an athlete. It wasn't, like, you know, NBA or NFL, where you got this huge platform, you go play. Your wife was was volleyball. So, like, you guys were both, like, you you're both, like, giants and small fields, which I I always I'm like, dude, that's crazy. They turn not even just surfing, but big wave surfing, which is still cool, but tiny. Oh, yeah. And volleyball. And I'm like, I know both of them. I knew I knew you both individually.

There wasn't a lot of ways to there wasn't a platform, let's say, for me as an athlete. It wasn't, like, you know, NBA or NFL, where you got this huge platform, you go play. Your wife was was volleyball. So, like, you guys were both, like, you you're both, like, giants and small fields, which I I always I'm like, dude, that's crazy. They turn not even just surfing, but big wave surfing, which is still cool, but tiny. Oh, yeah. And volleyball. And I'm like, I know both of them. I knew I knew you both individually.

07:11

Yeah. Well, we had and when and I think that forced us to be more creative and, you know, and and do what we had to do. I always say subsidize it, you know, like,

Yeah. Well, we had and when and I think that forced us to be more creative and, you know, and and do what we had to do. I always say subsidize it, you know, like,

07:19

normally, you know, you subsidize your surfing with maybe some excavation work or you know, you do some other. You you do another job surfers go work at restaurants. They I mean, they do whatever they can so they could be in the ocean. Like Arnold Schwartzneger, Lane Bricks. Exactly. Exactly. So you just do whatever you you you do to to subsidize your your love, but,

normally, you know, you subsidize your surfing with maybe some excavation work or you know, you do some other. You you do another job surfers go work at restaurants. They I mean, they do whatever they can so they could be in the ocean. Like Arnold Schwartzneger, Lane Bricks. Exactly. Exactly. So you just do whatever you you you do to to subsidize your your love, but,

07:39

And if you could try to take both of them, you know, if you can turn your work in,

And if you could try to take both of them, you know, if you can turn your work in,

07:43

you know, your or your passion into your work, that's a beautiful thing. But We've had to be creative. I think both Gabby and I have have always had to be creative in our career just because we were in such niche

you know, your or your passion into your work, that's a beautiful thing. But We've had to be creative. I think both Gabby and I have have always had to be creative in our career just because we were in such niche

07:54

sports that it forced us to be a little bit more entrepreneurial in general. We just with our, you know, it's whether we were you know, she modeled I modeled early on. I mean, I I did some film work. I mean, I I do we do what we had to, you know, we do what we have to do. And then that

sports that it forced us to be a little bit more entrepreneurial in general. We just with our, you know, it's whether we were you know, she modeled I modeled early on. I mean, I I did some film work. I mean, I I do we do what we had to, you know, we do what we have to do. And then that

08:12

kind of, you know, we've had sponsors, and I think in in in the evolution of an athlete, you have a tendency

kind of, you know, we've had sponsors, and I think in in in the evolution of an athlete, you have a tendency

08:18

to depending on your brand and and and your, you know, and what you've, you know, what you've done. I think you evolve into wanting to kind of be your own sponsor at the end. Right? And and and and we've been real

to depending on your brand and and and your, you know, and what you've, you know, what you've done. I think you evolve into wanting to kind of be your own sponsor at the end. Right? And and and and we've been real

08:31

selective. And I mean, it's it's been I think that that's been a a it's contributed to our longevity, but it's also then something that's encumbered us a little bit because we just won't do, you know, we won't just, endorse and promote any anything for money. It just we've been pretty

selective. And I mean, it's it's been I think that that's been a a it's contributed to our longevity, but it's also then something that's encumbered us a little bit because we just won't do, you know, we won't just, endorse and promote any anything for money. It just we've been pretty

08:47

cautious about

cautious about

08:49

things that reflect our authenticity, things that are real to us. And so, you know, and I think that's what led us to a lot of these

things that reflect our authenticity, things that are real to us. And so, you know, and I think that's what led us to a lot of these

08:57

these, you know, the situation. I mean, with layered super food, especially, like, I just wouldn't do other, you know, energy drinks and other stuff that just isn't good for you. You gotta promote good shit. No. Exactly. And

these, you know, the situation. I mean, with layered super food, especially, like, I just wouldn't do other, you know, energy drinks and other stuff that just isn't good for you. You gotta promote good shit. No. Exactly. And

09:11

and and and I and, you know, and so I and I'm because of my surfing in and some of the feats that I've done and the innovations I've done. I have some people that look up to me. And so I look at that as a responsibility

and and and I and, you know, and so I and I'm because of my surfing in and some of the feats that I've done and the innovations I've done. I have some people that look up to me. And so I look at that as a responsibility

09:20

to conduct myself in a certain way

to conduct myself in a certain way

09:23

I wanna do that anyway for my own thing. So it's a little selfish in one sense, but

I wanna do that anyway for my own thing. So it's a little selfish in one sense, but

09:28

but, you know, but then, like, like, again, layered super food or SPT

but, you know, but then, like, like, again, layered super food or SPT

09:33

or, you know, leaving layer to parallel. These are things that, you know, reflect who I am, the the, and and

or, you know, leaving layer to parallel. These are things that, you know, reflect who I am, the the, and and

09:41

You know, it's like not every single

You know, it's like not every single

09:44

not every single,

not every single,

09:46

you know, everything in Lillard Superfood is something that that I love. I don't make you know, I don't want every flavor because I have to make flavors. Yeah. I saw, like, an interview where someone was like, so what flavors do you like? You're like, I drink this one. And they're like, whoa, I like this one, you go. I hate that one. Or something like a yeah.

you know, everything in Lillard Superfood is something that that I love. I don't make you know, I don't want every flavor because I have to make flavors. Yeah. I saw, like, an interview where someone was like, so what flavors do you like? You're like, I drink this one. And they're like, whoa, I like this one, you go. I hate that one. Or something like a yeah.

10:02

I don't I don't drink that one. I like this one. Yeah. But you have to make stuff for peep you know, you have to make stuff for everybody. Right? Right. I mean, for me, I feel like the more successful the company can be the the more impact I can have. And are those the three, like, major revenue streams, which is the

I don't I don't drink that one. I like this one. Yeah. But you have to make stuff for peep you know, you have to make stuff for everybody. Right? Right. I mean, for me, I feel like the more successful the company can be the the more impact I can have. And are those the three, like, major revenue streams, which is the

10:19

Super Foods.

Super Foods.

10:21

It's, XPT. XPT and,

It's, XPT. XPT and,

10:24

clothing. Is that like your three main things? Yeah. I mean, I'm always doing other other stuff too. I mean, I I do I do I do I do speaking stuff,

clothing. Is that like your three main things? Yeah. I mean, I'm always doing other other stuff too. I mean, I I do I do I do I do speaking stuff,

10:33

you know, we have other sponsors that we work with. And so, you know, those Like, media. Just like what that would be like the media category. Yeah. There's media. There's media.

you know, we have other sponsors that we work with. And so, you know, those Like, media. Just like what that would be like the media category. Yeah. There's media. There's media.

10:42

I have a farm,

I have a farm,

10:44

I have a farming project right now that I'm working on as well. And then and then,

I have a farming project right now that I'm working on as well. And then and then,

10:50

And then there'll be some the, you know, we I work with Gabby. I mean, I work with Land Rover.

And then there'll be some the, you know, we I work with Gabby. I mean, I work with Land Rover.

10:55

I work with Bremont watches. I mean, so I have some There's media and then there's, like, some other sponsorship endorsement

I work with Bremont watches. I mean, so I have some There's media and then there's, like, some other sponsorship endorsement

11:01

stuff that continues on,

stuff that continues on,

11:04

which, you know, I think I think part of the reason why that stuff continues on at this point in my career is just because, first of all, our our our authenticity,

which, you know, I think I think part of the reason why that stuff continues on at this point in my career is just because, first of all, our our our authenticity,

11:12

and I'm continuing also to pursue

and I'm continuing also to pursue

11:15

athletic achievements as well. So I'm still doing that that stuff.

athletic achievements as well. So I'm still doing that that stuff.

11:20

And so that that kind of So there's the, you know, again, there's a lot of,

And so that that kind of So there's the, you know, again, there's a lot of,

11:26

a lot of spokes in the wheel.

a lot of spokes in the wheel.

11:28

I remember,

I remember,

11:29

I saw this interview where you're talking about, like, taking the company public and you're like, we got to go there and ring the bell, and it was just so much work and all this paperwork, and I'm shocked that anyone can do this. And at first, you guys were flying high. Things were going well. As of late, the stock has been crushed.

I saw this interview where you're talking about, like, taking the company public and you're like, we got to go there and ring the bell, and it was just so much work and all this paperwork, and I'm shocked that anyone can do this. And at first, you guys were flying high. Things were going well. As of late, the stock has been crushed.

11:46

But do you

But do you

11:47

like, what what are those emotions going through? Like,

like, what what are those emotions going through? Like,

11:50

right now when it's gotten crushed, and do you regret taking it public? Because it it it seems like a good business I mean, you're you're doing good revenues.

right now when it's gotten crushed, and do you regret taking it public? Because it it it seems like a good business I mean, you're you're doing good revenues.

11:58

I think this year, the growth,

I think this year, the growth,

12:01

it didn't work out this year. I would just read one of you guys' most recent reports. I think you changed CEOs.

it didn't work out this year. I would just read one of you guys' most recent reports. I think you changed CEOs.

12:07

What what are the emotions now where things are changing? I mean, right now, it's a tough world for we're not alone. I mean, and when so that's

What what are the emotions now where things are changing? I mean, right now, it's a tough world for we're not alone. I mean, and when so that's

12:15

kinda nice. It'd be, like, if it was everything was booming and then you were having trouble, you might be a little bit, like, well, what are we doing wrong? So there's some of that I mean, I wouldn't change a a bit of it. I mean, I I I could say,

kinda nice. It'd be, like, if it was everything was booming and then you were having trouble, you might be a little bit, like, well, what are we doing wrong? So there's some of that I mean, I wouldn't change a a bit of it. I mean, I I I could say,

12:28

listen,

listen,

12:29

coming from my background and and my

coming from my background and and my

12:34

my relationship

my relationship

12:35

with, like, being patient

with, like, being patient

12:37

and,

and,

12:38

you know,

you know,

12:39

crashing and wrecks and all my, like, all the stuff that I've gone through

crashing and wrecks and all my, like, all the stuff that I've gone through

12:44

hard to I'm gonna be hard to phase. You know what I mean? Like, I'm I'm I'm I'm my family's healthy. I'm healthy. We're we're good. You know, it's like I tell Gabby, I go,

hard to I'm gonna be hard to phase. You know what I mean? Like, I'm I'm I'm I'm my family's healthy. I'm healthy. We're we're good. You know, it's like I tell Gabby, I go,

12:54

you know, we were good. We're good. Now we're gonna be good. Like, it's all So are you guys having, like, conversations when you're, like, Did you have a significant amount of your net worth tied up into the company?

you know, we were good. We're good. Now we're gonna be good. Like, it's all So are you guys having, like, conversations when you're, like, Did you have a significant amount of your net worth tied up into the company?

13:04

I mean, well, it's I mean, listen, the this is the stock value alone. It was was substantial. So it's But, again, it's counting chickens before they hatch. And so and I'm not that's not my world. I'm not that's not I'm not that guy. Like, I'm not that that because I realized that life is so temporary

I mean, well, it's I mean, listen, the this is the stock value alone. It was was substantial. So it's But, again, it's counting chickens before they hatch. And so and I'm not that's not my world. I'm not that's not I'm not that guy. Like, I'm not that that because I realized that life is so temporary

13:22

that if you think you can somehow and that and that you really don't have the kind of control you think you have, everybody. I mean, so my my my the university I went through, the university of, you know, a big wave riding or the university of the ocean, or the university or the hard knocks,

that if you think you can somehow and that and that you really don't have the kind of control you think you have, everybody. I mean, so my my my the university I went through, the university of, you know, a big wave riding or the university of the ocean, or the university or the hard knocks,

13:40

you just have a different perspective. So

you just have a different perspective. So

13:43

I I I've been, you know, of course, would I love the stock to be going through the ceiling app Absolutely.

I I I've been, you know, of course, would I love the stock to be going through the ceiling app Absolutely.

13:49

But I wouldn't change going public. I I wouldn't go back and redo it because the fact is is that that experience

But I wouldn't change going public. I I wouldn't go back and redo it because the fact is is that that experience

13:56

Right? At the end of the day, that experience of going through that process, doing the roadshow,

Right? At the end of the day, that experience of going through that process, doing the roadshow,

14:01

doing ninety

doing ninety

14:02

zoom, one hour zooms, over a three week period all day long every day and do all this stuff that we did, and and and and just just that knowledge, you just can't unless you've been through that,

zoom, one hour zooms, over a three week period all day long every day and do all this stuff that we did, and and and and just just that knowledge, you just can't unless you've been through that,

14:15

No. No. People can't tell can't talk to you. Like, they they can say, oh, yeah. What's, you know, or I know what it's like? Well, no. You don't know what it's like unless you've been through that process.

No. No. People can't tell can't talk to you. Like, they they can say, oh, yeah. What's, you know, or I know what it's like? Well, no. You don't know what it's like unless you've been through that process.

14:23

And and and

And and and

14:25

so you can't really appreciate it. And and so for me, I feel like that was an incredible school of not of an an an experience

so you can't really appreciate it. And and so for me, I feel like that was an incredible school of not of an an an experience

14:32

that you know, if there's anything you can take with us, I there's a great

that you know, if there's anything you can take with us, I there's a great

14:37

friend of ours who's who's a woman judge in the from the south, and she always says to us, invest in experiences.

friend of ours who's who's a woman judge in the from the south, and she always says to us, invest in experiences.

14:44

Because if there's anything that you might be able to take from you when you do depart this earth, when you die, you know, It's it may be that. I mean, you're not gonna take in anything else.

Because if there's anything that you might be able to take from you when you do depart this earth, when you die, you know, It's it may be that. I mean, you're not gonna take in anything else.

14:55

So none of this other stuff's coming with you, not the value and the money and the car house and all the stuff that none of that stuff's coming with you. The only thing that's gonna come with you is the possibly could be these experiences that you've gone through. And so for me, I feel like what an incredible thing. And we're we're the c the new CEO we have in there is incredible.

So none of this other stuff's coming with you, not the value and the money and the car house and all the stuff that none of that stuff's coming with you. The only thing that's gonna come with you is the possibly could be these experiences that you've gone through. And so for me, I feel like what an incredible thing. And we're we're the c the new CEO we have in there is incredible.

15:15

This is only it's a little bit like

This is only it's a little bit like

15:18

because

because

15:19

and I've and I've done some pretty brutal, endurance

and I've and I've done some pretty brutal, endurance

15:22

things in my career.

things in my career.

15:25

And and and I and I

And and and I and I

15:28

I know of when you when you digging deep and and, you know, that's where all the that's where all the the

I know of when you when you digging deep and and, you know, that's where all the that's where all the the

15:35

building comes from. Right? That's where all the character building and the polishing

building comes from. Right? That's where all the character building and the polishing

15:39

of the stone happens in when it's when you're, you know, down. And so for me, I'm just, like, been here before.

of the stone happens in when it's when you're, you know, down. And so for me, I'm just, like, been here before.

15:47

Probably be here again. No problem. I mean, here we here we go. So it's for me, I feel like this is this is a little bit more like, the like the I would say the,

Probably be here again. No problem. I mean, here we here we go. So it's for me, I feel like this is this is a little bit more like, the like the I would say the,

15:59

refining, you know, like you're getting refined right now. And and so it it's only gonna help us make everything tighter, make our you know, what we need to do better. Because if you're not getting bumped a little, if you're not getting pushed,

refining, you know, like you're getting refined right now. And and so it it's only gonna help us make everything tighter, make our you know, what we need to do better. Because if you're not getting bumped a little, if you're not getting pushed,

16:11

then there's no re you know,

then there's no re you know,

16:14

I guess I'll give you an analogy of a of, like, a professional team. You know, you have this beautiful team that you built and you go and you have an incredible season, but then you lose

I guess I'll give you an analogy of a of, like, a professional team. You know, you have this beautiful team that you built and you go and you have an incredible season, but then you lose

16:25

in the finals.

in the finals.

16:27

And then the and then the next season, they break the team up. And they're like,

And then the and then the next season, they break the team up. And they're like,

16:31

well, you could have easily

well, you could have easily

16:33

won,

won,

16:34

but you just you just you broke it up because you and and the winning and losing It's it's it's

but you just you just you broke it up because you and and the winning and losing It's it's it's

16:41

I mean, the difference is nothing. The difference is Yeah. Big a couple inches. Yeah.

I mean, the difference is nothing. The difference is Yeah. Big a couple inches. Yeah.

16:46

Yeah. So So, yeah, I mean, it's I mean, my biggest thing is just I I I need this business to be successful because the stuff's awesome. I need it.

Yeah. So So, yeah, I mean, it's I mean, my biggest thing is just I I I need this business to be successful because the stuff's awesome. I need it.

16:56

I I need it. I need it for my friends. I need it for everybody who loves it. I like so that's the biggest, you know, that's our biggest our biggest

I I need it. I need it for my friends. I need it for everybody who loves it. I like so that's the biggest, you know, that's our biggest our biggest

17:04

you know, for me, that's the most important thing is that that we continue to to supply the people that we do, and we continue to get new people in there. And and you know, I think right now everybody's getting squeezed. You know, I think there's a big squeeze on the whole, you know, on the whole system. So the, you know, that's I mean, This is this is when the this is when the tough guys get going. This is when the, you know,

you know, for me, that's the most important thing is that that we continue to to supply the people that we do, and we continue to get new people in there. And and you know, I think right now everybody's getting squeezed. You know, I think there's a big squeeze on the whole, you know, on the whole system. So the, you know, that's I mean, This is this is when the this is when the tough guys get going. This is when the, you know,

17:26

and our and and and and our new CEOs and then, you know, a hundred miler. He's a merit like, he's a long distance runner. So he knows how to he knows how to grind. So

and our and and and and our new CEOs and then, you know, a hundred miler. He's a merit like, he's a long distance runner. So he knows how to he knows how to grind. So

17:36

Good. Will you

Good. Will you

17:38

I read the story about how you used to make this stuff,

I read the story about how you used to make this stuff,

17:42

and you're using turmeric and everything.

and you're using turmeric and everything.

17:44

You're just making this making what is now layered to food at home,

You're just making this making what is now layered to food at home,

17:49

how much capital did you invest to get its store ready and about how long did that take?

how much capital did you invest to get its store ready and about how long did that take?

17:54

It was pretty pretty it didn't take I mean, we you know, the unusual thing about the business was is that

It was pretty pretty it didn't take I mean, we you know, the unusual thing about the business was is that

18:00

I mean, it could have been couple, twenty, thirty grand or something like that at the most. And that but we went online first. That's why it was really not didn't cost us much to start.

I mean, it could have been couple, twenty, thirty grand or something like that at the most. And that but we went online first. That's why it was really not didn't cost us much to start.

18:10

We made a a, you know, a powdered version of my original recipe,

We made a a, you know, a powdered version of my original recipe,

18:15

and then and then

and then and then

18:17

about the third or fourth rendition through that.

about the third or fourth rendition through that.

18:21

We You're sitting there looking like you're mixing, like, coke. You just got, like, you probably just had some scales at home and a little ziplock bag.

We You're sitting there looking like you're mixing, like, coke. You just got, like, you probably just had some scales at home and a little ziplock bag.

18:27

And then yeah. Exactly. One then. And then all of a sudden, like, well, this this is it. And then and then and then,

And then yeah. Exactly. One then. And then all of a sudden, like, well, this this is it. And then and then and then,

18:34

and and if and my friend that I was working with Paul Hodge was like a startup,

and and if and my friend that I was working with Paul Hodge was like a startup,

18:38

a really and I had been working with him on the golf board on another project.

a really and I had been working with him on the golf board on another project.

18:42

And,

And,

18:43

And so, you know, we we and we had what we did, we just started online, which was fortunate. Like, we Remember your first years of sales? What's that?

And so, you know, we we and we had what we did, we just started online, which was fortunate. Like, we Remember your first years of sales? What's that?

18:51

Do you remember your first year's, sales?

Do you remember your first year's, sales?

18:55

Oh, I don't. I don't. Probably I mean, I think it happened fairly quick,

Oh, I don't. I don't. Probably I mean, I think it happened fairly quick,

19:00

but

but

19:02

you know,

you know,

19:03

fifty hundred grand or something like that. I don't know. Something pretty quick, but it's but it happened real quick. It was, like, you know, right away, it was like, okay, five, ten, fifty, you know, it was like, we just marched into, you know, probably a hundred, hundred, hundred, hundred, hundred, hundred and fifty, something like that within or even even even a little bit more after probably a year. I mean, if you counted, like, making samples,

fifty hundred grand or something like that. I don't know. Something pretty quick, but it's but it happened real quick. It was, like, you know, right away, it was like, okay, five, ten, fifty, you know, it was like, we just marched into, you know, probably a hundred, hundred, hundred, hundred, hundred, hundred and fifty, something like that within or even even even a little bit more after probably a year. I mean, if you counted, like, making samples,

19:24

you know, playing with it, getting every you know,

you know, playing with it, getting every you know,

19:27

packet getting some packages of it, going online, getting the people, that whole process. If you get to count that within the year, yeah, something like that. Nothing Nothing quick, but, I mean, the traction happened quickly

packet getting some packages of it, going online, getting the people, that whole process. If you get to count that within the year, yeah, something like that. Nothing Nothing quick, but, I mean, the traction happened quickly

19:39

because good stuff. People put and and I and I was able to tap into

because good stuff. People put and and I and I was able to tap into

19:45

kind of a smaller group of, you know, friends, I would say friends and following

kind of a smaller group of, you know, friends, I would say friends and following

19:49

that that was available to us. And that that helped us I think it would have been a little different if we were just starting from scratch with no with no,

that that was available to us. And that that helped us I think it would have been a little different if we were just starting from scratch with no with no,

19:59

kind of

kind of

20:00

nobody there to do stuff with.

nobody there to do stuff with.

20:03

And we got a lot of and we got a lot of response too. We were we had a real inner, I would say, a good group that was interactive. Like, they would oh, try this one. Oh, we don't like that one. You know, that was engaged with us that helped us. And that was a big piece of it that we had customers

And we got a lot of and we got a lot of response too. We were we had a real inner, I would say, a good group that was interactive. Like, they would oh, try this one. Oh, we don't like that one. You know, that was engaged with us that helped us. And that was a big piece of it that we had customers

20:18

that were kind of more engaged with helping us,

that were kind of more engaged with helping us,

20:22

kind of refined things. I think that was a that was that was also very useful in the in the beginning.

kind of refined things. I think that was a that was that was also very useful in the in the beginning.

20:28

Well, you timed it perfectly. So, like, right now, we're in the thick of, like, a health trend. Like, you know, partially because, like, if you go to my Instagram feed, it's like you and, like, all ripped dudes. Like,

Well, you timed it perfectly. So, like, right now, we're in the thick of, like, a health trend. Like, you know, partially because, like, if you go to my Instagram feed, it's like you and, like, all ripped dudes. Like,

20:40

you know, they're, like, in ice baths now, which I do. And, you know, it's

you know, they're, like, in ice baths now, which I do. And, you know, it's

20:45

knees over toes. Like, it's, like, we're in, like, it become cool now to to be healthy and, like, But you were talking about, and,

knees over toes. Like, it's, like, we're in, like, it become cool now to to be healthy and, like, But you were talking about, and,

20:53

I read how you were, like, dude, we've been using Guy for twenty years. Guy is popular now. You've been doing a lot of stuff that, is, like, considered eccentric twenty years ago, which is now not quite normal, but it's more normal.

I read how you were, like, dude, we've been using Guy for twenty years. Guy is popular now. You've been doing a lot of stuff that, is, like, considered eccentric twenty years ago, which is now not quite normal, but it's more normal.

21:06

You also said that,

You also said that,

21:07

you're like I'm I'm obsessed with ideas and, like, figuring out what can be, what's gonna work, what's not gonna work. Were there any other ideas other than some of the, then what is now super food. Was there any other ideas that you were tinkering with where you're like, man, I think this this thing that I'm doing on a day to day basis or this food I'm consuming or this trend that I'm or this thing that I'm doing now will become more popular, and I should maybe pursue that.

you're like I'm I'm obsessed with ideas and, like, figuring out what can be, what's gonna work, what's not gonna work. Were there any other ideas other than some of the, then what is now super food. Was there any other ideas that you were tinkering with where you're like, man, I think this this thing that I'm doing on a day to day basis or this food I'm consuming or this trend that I'm or this thing that I'm doing now will become more popular, and I should maybe pursue that.

21:29

Well, I mean, listen, stand up paddling. Mean, I don't know if anybody knows what stand up paddling is, but I start I mean, I I did that for eight years alone. Like, that that thing and that thing was the fastest growing sport in the world for

Well, I mean, listen, stand up paddling. Mean, I don't know if anybody knows what stand up paddling is, but I start I mean, I I did that for eight years alone. Like, that that thing and that thing was the fastest growing sport in the world for

21:41

a while. Like, it's it's everywhere in the all in the whole planet. I mean, as far as the sport itself,

a while. Like, it's it's everywhere in the all in the whole planet. I mean, as far as the sport itself,

21:47

as a discipline, I mean, foiling

as a discipline, I mean, foiling

21:50

foiling is another thing that I I was doing.

foiling is another thing that I I was doing.

21:53

Like, we're the first guys to really stand, and and then we're the first guys to ride that you realize that you could ride ride waves with foils. And now it's you got foil magazines, and there's ten different disciplines. And for those people that don't know what a foil is, It's an airplane that rides underwater that that

Like, we're the first guys to really stand, and and then we're the first guys to ride that you realize that you could ride ride waves with foils. And now it's you got foil magazines, and there's ten different disciplines. And for those people that don't know what a foil is, It's an airplane that rides underwater that that

22:12

is attached to a board above. So you're And I know people have seen them, you know, at at this point, you've seen some either an electric version or some I mean, that's what the I got the electric one. Yeah. America's cups and and all the boats have gone that that direction as well. I mean, most of my stuff has come in sport.

is attached to a board above. So you're And I know people have seen them, you know, at at this point, you've seen some either an electric version or some I mean, that's what the I got the electric one. Yeah. America's cups and and all the boats have gone that that direction as well. I mean, most of my stuff has come in sport.

22:31

I have, you know, I I mean, you always have some funny ideas that that, you know, that the that there's a there's gonna be three customers or maybe four You know, I mean, like, XPT is another a big, you know, a big I mean, there's some stuff in XPT. I have this pool training system that that I've been working on for a while that has is still hasn't really gained traction

I have, you know, I I mean, you always have some funny ideas that that, you know, that the that there's a there's gonna be three customers or maybe four You know, I mean, like, XPT is another a big, you know, a big I mean, there's some stuff in XPT. I have this pool training system that that I've been working on for a while that has is still hasn't really gained traction

22:52

for, just be I mean, it's gaining traction, but Again, it's But the breathing part of it, I think you sound like a breathing part on the app. And, like, I know a lot of people who do that. That that I mean, it it is what's the app? The How much does that cost? Or is it all free?

for, just be I mean, it's gaining traction, but Again, it's But the breathing part of it, I think you sound like a breathing part on the app. And, like, I know a lot of people who do that. That that I mean, it it is what's the app? The How much does that cost? Or is it all free?

23:06

No. Yeah. There's different pieces of of the app. There's different stages of it. You can go to x p t life dot com. And then if you want the breathing app, you know, there's different there's different, and I don't know exactly what they're charging for the app that the app right now because we've just came out with a specific breathing one, but there's there's a bunch of different

No. Yeah. There's different pieces of of the app. There's different stages of it. You can go to x p t life dot com. And then if you want the breathing app, you know, there's different there's different, and I don't know exactly what they're charging for the app that the app right now because we've just came out with a specific breathing one, but there's there's a bunch of different

23:24

you know, there's different levels of of your participation. And then we do as we do a camp too. We do like a a a two and a half day seminar. But, you know, you know, what I have, I I say about innovation and ideas is,

you know, there's different levels of of your participation. And then we do as we do a camp too. We do like a a a two and a half day seminar. But, you know, you know, what I have, I I say about innovation and ideas is,

23:37

you know, it's just a new application of an old idea. I mean, you you think for for anyone to have, what they would think would be an original thought at this point in humanity is insanity.

you know, it's just a new application of an old idea. I mean, you you think for for anyone to have, what they would think would be an original thought at this point in humanity is insanity.

23:48

They they how how could you have an original thought given the fact that there has been billions of minds over, you know,

They they how how could you have an original thought given the fact that there has been billions of minds over, you know,

23:57

hundreds of thousands of years that saying that in in in and also even in civilizations that we don't really even know anything about. So to think that you'd have an

hundreds of thousands of years that saying that in in in and also even in civilizations that we don't really even know anything about. So to think that you'd have an

24:06

you know, kind of some unique thought. I think it's more about these hybrids, these come combining

you know, kind of some unique thought. I think it's more about these hybrids, these come combining

24:12

existing things, maybe some new materials kinda or some new stuff changes the way. I mean, listen, my my whole thing around, like, for example, with layered

existing things, maybe some new materials kinda or some new stuff changes the way. I mean, listen, my my whole thing around, like, for example, with layered

24:24

with Superfood is really based on

with Superfood is really based on

24:27

using plants in our on the whole form and not separating and taking

using plants in our on the whole form and not separating and taking

24:32

you know, elements out and concentrating it or trying to figure I mean, a lot of that's based on really trying to figure out how to get a patent and control and own. Yeah. I feel like, listen, nature made it perfect for your body.

you know, elements out and concentrating it or trying to figure I mean, a lot of that's based on really trying to figure out how to get a patent and control and own. Yeah. I feel like, listen, nature made it perfect for your body.

24:45

Why don't you use it in those ratios?

Why don't you use it in those ratios?

24:47

And and it seems like whenever we don't do that, as close to nature as we can, but there's always a problem. There's always a problem whenever you're whenever you're giving the system,

And and it seems like whenever we don't do that, as close to nature as we can, but there's always a problem. There's always a problem whenever you're whenever you're giving the system,

24:57

something that it can't really relate to. And I think that that's, you know,

something that it can't really relate to. And I think that that's, you know,

25:02

I mean, at least in in in in in the superfood side of things, that's a big that's kind of a philosophy that we use to help govern that that that brand. I mean, part of the reason why I think there's such a crazy health thing it was going that way anyway, but I think people started to realize after the,

I mean, at least in in in in in the superfood side of things, that's a big that's kind of a philosophy that we use to help govern that that that brand. I mean, part of the reason why I think there's such a crazy health thing it was going that way anyway, but I think people started to realize after the,

25:19

you know, I mean, since the pandemic happened and

you know, I mean, since the pandemic happened and

25:23

that the that being healthy is really an advantage, you know. And I think because we have so much,

that the that being healthy is really an advantage, you know. And I think because we have so much,

25:29

like, like, we're in somewhat of a health crisis

like, like, we're in somewhat of a health crisis

25:32

just given, you know, diabetes and obesity and just all this stuff that's that's been happening.

just given, you know, diabetes and obesity and just all this stuff that's that's been happening.

25:38

I think that the the importance. Again, back to what I said, earlier about putting value on things. You know, you put a value on eating really good food, you're gonna have really good food. If you just are like, hey, just get that in. You know, I don't care what it is. You know, let's just, you know, go through a drive through and pick it up and just eat it because we were hungry and we wanna get full versus no. I want something that really tastes amazing and has, you know, and and his and his nutrient dense and all that stuff. So again, I think we give the value

I think that the the importance. Again, back to what I said, earlier about putting value on things. You know, you put a value on eating really good food, you're gonna have really good food. If you just are like, hey, just get that in. You know, I don't care what it is. You know, let's just, you know, go through a drive through and pick it up and just eat it because we were hungry and we wanna get full versus no. I want something that really tastes amazing and has, you know, and and his and his nutrient dense and all that stuff. So again, I think we give the value

26:07

to the stuff, and that will bring, you know, that'll bring the level and the quality of it. But if you don't make it important,

to the stuff, and that will bring, you know, that'll bring the level and the quality of it. But if you don't make it important,

26:13

then And and I just I mean, yeah. I just think that that the and then I have a philosophy about stuff that you do every day anyway. Like, things that you do every day are cumulative.

then And and I just I mean, yeah. I just think that that the and then I have a philosophy about stuff that you do every day anyway. Like, things that you do every day are cumulative.

26:24

Right? There's an accumulation.

Right? There's an accumulation.

26:26

I mean, I mean, there was a a technique they used to use to kill the kings in the old days. You should just give them a little arsenic

I mean, I mean, there was a a technique they used to use to kill the kings in the old days. You should just give them a little arsenic

26:32

Right? And then eventually,

Right? And then eventually,

26:35

you know, in a year or two, that all of a sudden, the king croaks and dies, but it was never enough to just deploy it wasn't poison, but it was just an accumulation. And I think, you know, I think that that's true with fitness. I think it's true with with,

you know, in a year or two, that all of a sudden, the king croaks and dies, but it was never enough to just deploy it wasn't poison, but it was just an accumulation. And I think, you know, I think that that's true with fitness. I think it's true with with,

26:47

you know, with your diet. If you're just You know, if you're if you're eating a little bit of bad food every day, that's an accumulative thing. If you're eating a little good food every day, you know, and then that's an accumulative thing. And I think that's your I think that that there's an opportunity

you know, with your diet. If you're just You know, if you're if you're eating a little bit of bad food every day, that's an accumulative thing. If you're eating a little good food every day, you know, and then that's an accumulative thing. And I think that's your I think that that there's an opportunity

27:02

to

to

27:03

to really have an impact on your on your health. If you're just you know, hey, I'm doing it. I'm doing some training every day. I'm, you know, I'm getting a good night's sleep every day. I'm getting I'm getting eating good food every day. It's like, this stuff over time is gonna pay dividends. And it's and, you know, it's it's a I mean, I I this thing. That that really speaks back to the philosophy about being patient. And being, you know, you're gonna

to really have an impact on your on your health. If you're just you know, hey, I'm doing it. I'm doing some training every day. I'm, you know, I'm getting a good night's sleep every day. I'm getting I'm getting eating good food every day. It's like, this stuff over time is gonna pay dividends. And it's and, you know, it's it's a I mean, I I this thing. That that really speaks back to the philosophy about being patient. And being, you know, you're gonna

27:26

I told you the story when I worked in downtown LA with the, you know, that with that Korean guy, mister Chung. What brand what brand were they making stuff for? He was making a oxygen.

I told you the story when I worked in downtown LA with the, you know, that with that Korean guy, mister Chung. What brand what brand were they making stuff for? He was making a oxygen.

27:36

He was building guests

He was building guests

27:38

and green line. So he's building all the guest jackets that were made out of, like, old Levi jeans. They were they'd take jeans and they'd sew them all together and then they'd stonewash it. Was it like a

and green line. So he's building all the guest jackets that were made out of, like, old Levi jeans. They were they'd take jeans and they'd sew them all together and then they'd stonewash it. Was it like a

27:49

just like a big factory with Koreans, and he's just paying them nothing. I mean, it's really a small time. Yeah. But yeah. Exactly. Yeah. But, I mean, pay probably paying them and paying them enough that they were able to support their families and And, but he was had, like I said, big, you know,

just like a big factory with Koreans, and he's just paying them nothing. I mean, it's really a small time. Yeah. But yeah. Exactly. Yeah. But, I mean, pay probably paying them and paying them enough that they were able to support their families and And, but he was had, like I said, big, you know,

28:04

tumbling,

tumbling,

28:05

washers and dryers with pumice stone, but I'd sit in the end and try to pick stuff out. I'm like, I wanna pick some wisdom out of this guy. So when I'm sitting there one day, and he'd always drink Miller

washers and dryers with pumice stone, but I'd sit in the end and try to pick stuff out. I'm like, I wanna pick some wisdom out of this guy. So when I'm sitting there one day, and he'd always drink Miller

28:15

millers. He would drink millers, which is the worst beer ever. But That's another story. That's what I used to drink. Miller lite. Miller lite. That was my drink. Yeah. High alcohol content and low carbs. Exactly. Yeah. Yeah. Because that's so great.

millers. He would drink millers, which is the worst beer ever. But That's another story. That's what I used to drink. Miller lite. Miller lite. That was my drink. Yeah. High alcohol content and low carbs. Exactly. Yeah. Yeah. Because that's so great.

28:28

But he he he said, you know, he goes, oh, yeah. When good times here, don't be too happy because after a good time, bad time comes. But when bad times here, don't be too sad. Because

But he he he said, you know, he goes, oh, yeah. When good times here, don't be too happy because after a good time, bad time comes. But when bad times here, don't be too sad. Because

28:38

after bad time, good time come again. And I'm like,

after bad time, good time come again. And I'm like,

28:42

there's some wisdom there. I mean, that that means technically you'd be numb if you didn't react to things. But there is wisdom in the, hey, you know, when bad times here, don't be too sad because after bad time, good time come. And when you're in the good time, don't be too happy. So in a way, I think there's something to be said about that.

there's some wisdom there. I mean, that that means technically you'd be numb if you didn't react to things. But there is wisdom in the, hey, you know, when bad times here, don't be too sad because after bad time, good time come. And when you're in the good time, don't be too happy. So in a way, I think there's something to be said about that.

29:00

Can I ask you about your house? I I've I've studied or I've I've seen your house in the setup and I've talked to a ton of friends. They're like, oh, yeah. We went to Laird's, which is you're you're, like, you're you're, Dubono, you know, you're a one man. You're a one name guy now, which is cool. But they're like, oh, we we went to Larry, and we did the pool thing, and it was amazing.

Can I ask you about your house? I I've I've studied or I've I've seen your house in the setup and I've talked to a ton of friends. They're like, oh, yeah. We went to Laird's, which is you're you're, like, you're you're, Dubono, you know, you're a one man. You're a one name guy now, which is cool. But they're like, oh, we we went to Larry, and we did the pool thing, and it was amazing.

29:17

And, like,

And, like,

29:18

one of the things that you've done is, like, you're living, like, every, like, many men's fantasy, which is to have this amazing house that's, like, community and

one of the things that you've done is, like, you're living, like, every, like, many men's fantasy, which is to have this amazing house that's, like, community and

29:27

yeah, people coming and going, and it's all on your terms. And I think it's pretty cool.

yeah, people coming and going, and it's all on your terms. And I think it's pretty cool.

29:31

What year did you buy that house and how much cost. Would you, like, you know when that was? Yeah. I mean, it was well, I don't know. I don't remember exact figure, but it's cheap for Malibu. Crazy, but we've been here for twenty five years. Twenty twenty six years. So, you know, what's the values of of, you know, what I mean, things for a million dollars twenty five years ago or twenty five million now?

What year did you buy that house and how much cost. Would you, like, you know when that was? Yeah. I mean, it was well, I don't know. I don't remember exact figure, but it's cheap for Malibu. Crazy, but we've been here for twenty five years. Twenty twenty six years. So, you know, what's the values of of, you know, what I mean, things for a million dollars twenty five years ago or twenty five million now?

29:53

Was that a big deal for you at the time? I mean, was was that a big purchase? Oh, yeah. Oh, yeah. Oh, yeah. I mean, when Gabby when I when we looked at that house, because it was the guy had built it for his

Was that a big deal for you at the time? I mean, was was that a big purchase? Oh, yeah. Oh, yeah. Oh, yeah. I mean, when Gabby when I when we looked at that house, because it was the guy had built it for his

30:03

The guy who built the house built it for himself, and and he was a Greek engineer,

The guy who built the house built it for himself, and and he was a Greek engineer,

30:07

the one here in Malibu,

the one here in Malibu,

30:09

because I also you know, I'm from Hawaii, and so we have a home there that we just we we just finished during the pandemic. But he was building for his, how his his family And then he and then during the process, I think him and his wife kind of had got divorced, which happens a lot to people because building houses is very stressful. Like, it's a very stressful thing. But I said to Gabby, I go I I I showed her the house and she looked at the price. I go, don't look at the price. Look at the house. Just think if you want the house. Like, before you look at the price to let it affect whether you want the house or not, look at the house because, you know, sometimes I think we get in the way of Oh, well, that's how much it is. I can't get that and dictate instead of, well, no. So let's see if you want it or not. Like, Why would it even matter what the price was if you didn't want it anyway? So first, let's see if you want it. So we went we came and looked at the house.

because I also you know, I'm from Hawaii, and so we have a home there that we just we we just finished during the pandemic. But he was building for his, how his his family And then he and then during the process, I think him and his wife kind of had got divorced, which happens a lot to people because building houses is very stressful. Like, it's a very stressful thing. But I said to Gabby, I go I I I showed her the house and she looked at the price. I go, don't look at the price. Look at the house. Just think if you want the house. Like, before you look at the price to let it affect whether you want the house or not, look at the house because, you know, sometimes I think we get in the way of Oh, well, that's how much it is. I can't get that and dictate instead of, well, no. So let's see if you want it or not. Like, Why would it even matter what the price was if you didn't want it anyway? So first, let's see if you want it. So we went we came and looked at the house.

31:01

And she was like, oh, it's amazing. And I stood across,

And she was like, oh, it's amazing. And I stood across,

31:05

at this house. I stood across the street. I didn't even come into the house, and I just looked and I could see the ocean. I could see this wave that I love to surf. And so I just and I was like, I love this house. And she's like, well, you haven't been in the house yet. And I go, Like, I don't even I don't even need to go in the house. I'm good. If you're good, I'm because I could be on a, you know, I could have been on a you know, in a tent right there looking at the at it. So that, you know, the the what do they say about real estate and

at this house. I stood across the street. I didn't even come into the house, and I just looked and I could see the ocean. I could see this wave that I love to surf. And so I just and I was like, I love this house. And she's like, well, you haven't been in the house yet. And I go, Like, I don't even I don't even need to go in the house. I'm good. If you're good, I'm because I could be on a, you know, I could have been on a you know, in a tent right there looking at the at it. So that, you know, the the what do they say about real estate and

31:33

rest probably restaurants you, but real estate is and how is this location,

rest probably restaurants you, but real estate is and how is this location,

31:37

location, location, location,

location, location, location,

31:40

location. It's all everything's about location. If you're if you're if people are trying to buy things And for value or keep value or have an increased value, it's all about location. I mean, you can always change the house. You can rebuild the house. But you can't change where it is. And so I I think, you know, that's one thing about when you grow up in Hawaii and you live in an environment where people

location. It's all everything's about location. If you're if you're if people are trying to buy things And for value or keep value or have an increased value, it's all about location. I mean, you can always change the house. You can rebuild the house. But you can't change where it is. And so I I think, you know, that's one thing about when you grow up in Hawaii and you live in an environment where people

32:02

work all year to save up to come on vacation for one week. And then you live in that environment,

work all year to save up to come on vacation for one week. And then you live in that environment,

32:08

you kind of I mean, If you don't if you have your head screwed on correctly, you realize what how fortunate that is, you know, that that that's a fortunate thing to be that the and those and that those are to be cherished, those places that, yeah, that people seek out to just, you know, be able to go there for a week. And you live there, that's a pretty that's a pretty, fortunate thing, but also that you you need to realize that that's that that means it's a special place, you know.

you kind of I mean, If you don't if you have your head screwed on correctly, you realize what how fortunate that is, you know, that that that's a fortunate thing to be that the and those and that those are to be cherished, those places that, yeah, that people seek out to just, you know, be able to go there for a week. And you live there, that's a pretty that's a pretty, fortunate thing, but also that you you need to realize that that's that that means it's a special place, you know.

32:34

I always see videos of these athletes coming and going. How many days a week are you actually having people come and do those workouts in the pool? Well, Gabby does hurt. She has training in the morning. It depends on the time of the year, you know, normally,

I always see videos of these athletes coming and going. How many days a week are you actually having people come and do those workouts in the pool? Well, Gabby does hurt. She has training in the morning. It depends on the time of the year, you know, normally,

32:47

most of this is in the summertime because you have foot ball, basketball. A lot of times it's off season.

most of this is in the summertime because you have foot ball, basketball. A lot of times it's off season.

32:53

Guys come. You know, I have,

Guys come. You know, I have,

32:55

just I'm connected with a lot of different athletes and a lot of different coaches and a lot of different physios. And so people, you know, guys get hurt, and then they're coming out of an injury, and then they'll send them to come see

just I'm connected with a lot of different athletes and a lot of different coaches and a lot of different physios. And so people, you know, guys get hurt, and then they're coming out of an injury, and then they'll send them to come see

33:08

to see, you know, to see us,

to see, you know, to see us,

33:11

Are you charging members? It's just like, you're just doing it for fun? No. It's no. Because it's

Are you charging members? It's just like, you're just doing it for fun? No. It's no. Because it's

33:16

if you

if you

33:17

if if if you charge people, then it's the the dynamic changes,

if if if you charge people, then it's the the dynamic changes,

33:21

you know, and we really we like to I like to have that sign that says we reserve the right to refuse service to anyone, like, kind of thing. Like, I think that that's a better that's a better relationship.

you know, and we really we like to I like to have that sign that says we reserve the right to refuse service to anyone, like, kind of thing. Like, I think that that's a better that's a better relationship.

33:32

I mean, we don't have to. We don't we don't need to. So it allows us we have the luxury to be able to not have to charge because we're able to you know, where where where there's other ways to to earn a living. And so,

I mean, we don't have to. We don't we don't need to. So it allows us we have the luxury to be able to not have to charge because we're able to you know, where where where there's other ways to to earn a living. And so,

33:45

but that does set up a really nice environment. I have, like, I have a young

but that does set up a really nice environment. I have, like, I have a young

33:49

a young man that's been living with us and and train training,

a young man that's been living with us and and train training,

33:53

and learning about training. He's becoming, you know, very

and learning about training. He's becoming, you know, very

33:58

versatile and just advanced in because he has such exposure.

versatile and just advanced in because he has such exposure.

34:03

And so, like, he'll

And so, like, he'll

34:04

We'll get guys to come in and guys that wanna get get work, you know, worked with. I'll have him, and we have other other trainers

We'll get guys to come in and guys that wanna get get work, you know, worked with. I'll have him, and we have other other trainers

34:12

with SPT, and we have other people that we know that, yeah, hey, if you if somebody needs a trainer and they and they wanna run through a lot of this the stuff that we do, we'll we'll you know, what do we say? We have people for that, but, yeah, we have people for that that that do that. And then the rest of it, you know, normally, we kinda have a communal

with SPT, and we have other people that we know that, yeah, hey, if you if somebody needs a trainer and they and they wanna run through a lot of this the stuff that we do, we'll we'll you know, what do we say? We have people for that, but, yeah, we have people for that that that do that. And then the rest of it, you know, normally, we kinda have a communal

34:30

training,

training,

34:31

you know, like, on on on certain days of the week, we have some kind of regulars that kinda come

you know, like, on on on certain days of the week, we have some kind of regulars that kinda come

34:37

and train on those days.

and train on those days.

34:39

You know, we do like it'll be maybe lift lifting and and stuff and dry land stuff on on

You know, we do like it'll be maybe lift lifting and and stuff and dry land stuff on on

34:46

you know, like Monday, Wednesday, Fridays, and then Tuesday, Thursday, Saturdays, is is can be the pool stuff depending on on, on who it is and and what we what we doing it. It's not a lot. I mean,

you know, like Monday, Wednesday, Fridays, and then Tuesday, Thursday, Saturdays, is is can be the pool stuff depending on on, on who it is and and what we what we doing it. It's not a lot. I mean,

34:57

there's at times, there could be a a fair amount of people.

there's at times, there could be a a fair amount of people.

35:01

You know, the the the stuff that we do does weed out some of the people just because it's, you know, we're we're we're here to work and and it's and it's

You know, the the the stuff that we do does weed out some of the people just because it's, you know, we're we're we're here to work and and it's and it's

35:12

And we have a, you know, a big p probably the most important piece of it is this community,

And we have a, you know, a big p probably the most important piece of it is this community,

35:16

right, that we have a little that we have a really nice community that

right, that we have a little that we have a really nice community that

35:21

that that's what you realize that we all are looking for. Right? We're all looking for a little tribe

that that's what you realize that we all are looking for. Right? We're all looking for a little tribe

35:26

to belong to. I mean, that's I would I would

to belong to. I mean, that's I would I would

35:30

blame. I wouldn't say blame, but I'd say that that was part of the success of something like Crossfit,

blame. I wouldn't say blame, but I'd say that that was part of the success of something like Crossfit,

35:35

that it was really had less to do with the work work out itself

that it was really had less to do with the work work out itself

35:38

as it did that you were part of a tribe, and you had a community of people that were like minded, that were training with you and so on. So I think that's a big piece of it. I think that that,

as it did that you were part of a tribe, and you had a community of people that were like minded, that were training with you and so on. So I think that's a big piece of it. I think that that,

35:48

you know, that that we need that. Yeah. I mean, listen, some days you're just down and you're like, hey, you know what? I don't feel like doing anything today. And then somebody's out there. Okay. Ready to go. And then you're like, okay. Go. And then you just so, you know, and vice versa, they might not be and you are. And so I think that we we kinda lift each other up. I think that that's

you know, that that we need that. Yeah. I mean, listen, some days you're just down and you're like, hey, you know what? I don't feel like doing anything today. And then somebody's out there. Okay. Ready to go. And then you're like, okay. Go. And then you just so, you know, and vice versa, they might not be and you are. And so I think that we we kinda lift each other up. I think that that's

36:05

part of I mean, we humans are communal creatures, and I think we operate well

part of I mean, we humans are communal creatures, and I think we operate well

36:10

that way as long as we have like minded people?

that way as long as we have like minded people?

36:15

I was looking at, like, some old photos,

I was looking at, like, some old photos,

36:18

of of folks in your pool. I think there was, like,

of of folks in your pool. I think there was, like,

36:21

we get a whole bunch of and, yeah, you had a whole bunch of basketball players like Jokom Noah, Grand Hill, few other people who who have you worked out with back there that has put you in awe of of their fitness or their athletic ability?

we get a whole bunch of and, yeah, you had a whole bunch of basketball players like Jokom Noah, Grand Hill, few other people who who have you worked out with back there that has put you in awe of of their fitness or their athletic ability?

36:34

I mean, listen. I get so many crazy guys. I I think I I mean, my problem is I probably have a skewed bar.

I mean, listen. I get so many crazy guys. I I think I I mean, my problem is I probably have a skewed bar.

36:40

Like, my, you know, I don't because I'm with normally, I'm always with all these freaks. Right? So it's a little bit like,

Like, my, you know, I don't because I'm with normally, I'm always with all these freaks. Right? So it's a little bit like,

36:48

hard to out freak the freak. You know? Like, you when you got, you know, I got when you guys got you got, you know, dies like Christopher McCaffrey or or or, you know, or jaylen or, I mean, just you just have the level of athlete that you have is I mean, I think there's some there's always, you know, the the the

hard to out freak the freak. You know? Like, you when you got, you know, I got when you guys got you got, you know, dies like Christopher McCaffrey or or or, you know, or jaylen or, I mean, just you just have the level of athlete that you have is I mean, I think there's some there's always, you know, the the the

37:06

Yeah. The the people that surprise you are probably people you haven't heard of that that come there that that have a certain

Yeah. The the people that surprise you are probably people you haven't heard of that that come there that that have a certain

37:13

mindset because some of the pool stuff that we do can be

mindset because some of the pool stuff that we do can be

37:17

it's it's stressful, you know. And so sometimes,

it's it's stressful, you know. And so sometimes,

37:20

you know, you'd you'd you'd think you'd get this big super strong guy and he freaks out and then you get some kind of more frail,

you know, you'd you'd you'd think you'd get this big super strong guy and he freaks out and then you get some kind of more frail,

37:28

you know, lady that just has a, you know, mental giant and can just handle, you know, being in the ice and drowning in the deep end. And, you know, so It doesn't I think it's pretty,

you know, lady that just has a, you know, mental giant and can just handle, you know, being in the ice and drowning in the deep end. And, you know, so It doesn't I think it's pretty,

37:41

that's why it's kinda neutralizing. There's a an a neutralizing

that's why it's kinda neutralizing. There's a an a neutralizing

37:45

aspect

aspect

37:46

to the environment because it's first of all, you're always gonna have somebody that, you know, you're always gonna

to the environment because it's first of all, you're always gonna have somebody that, you know, you're always gonna

37:54

you're always gonna you're always gonna have somebody that can outdo you in something. Right? You can outdo them. They cannot do you. And so our approach is more about you finding your own barriers and then trying to lift those up. Right? You try to you try to and and don't use other people as a reference to you. I think that's where we run-in you know, we get in trouble as you start comparing, you get over there and you're like, okay. That guy's doing this. And which

you're always gonna you're always gonna have somebody that can outdo you in something. Right? You can outdo them. They cannot do you. And so our approach is more about you finding your own barriers and then trying to lift those up. Right? You try to you try to and and don't use other people as a reference to you. I think that's where we run-in you know, we get in trouble as you start comparing, you get over there and you're like, okay. That guy's doing this. And which

38:20

what do they say? Comparison is the death of happiness? I'm not sure. But, like, the thief of joy. Something like that. Man, I I've I've always hated that phrase when they say comparisons of thief of joy because I'm like, yeah. That's true. I shouldn't compare myself, but

what do they say? Comparison is the death of happiness? I'm not sure. But, like, the thief of joy. Something like that. Man, I I've I've always hated that phrase when they say comparisons of thief of joy because I'm like, yeah. That's true. I shouldn't compare myself, but

38:33

I love to compete. And so, like Well, that's perfect, though. But that's different. That's different comparing and competing.

I love to compete. And so, like Well, that's perfect, though. But that's different. That's different comparing and competing.

38:39

Yeah.

Yeah.

38:40

Like, I like seeing guys and I'm or in business. And I'm like, this person's doing this revenue. They're at fifty million. I'm like, oh, that dumbass could do that. I definitely could do seventy. Let's crush them. Or, like, I've got a joke. I'm like,

Like, I like seeing guys and I'm or in business. And I'm like, this person's doing this revenue. They're at fifty million. I'm like, oh, that dumbass could do that. I definitely could do seventy. Let's crush them. Or, like, I've got a joke. I'm like,

38:52

people are like, oh, you gotta let go of that grudge. And I'm like, this grudge fuels everything I do. I've, like, I, like, the reason I, like, work out hard is to, like, prove my ex girlfriend from high school that, like,

people are like, oh, you gotta let go of that grudge. And I'm like, this grudge fuels everything I do. I've, like, I, like, the reason I, like, work out hard is to, like, prove my ex girlfriend from high school that, like,

39:04

Yeah. Yeah. You made a mistake. Yeah. Like, everything I do is because

Yeah. Yeah. You made a mistake. Yeah. Like, everything I do is because

39:08

everything I do is because of a grudge. And, like, rage is the greatest feel on earth. And so when people say, like, comparisons of deep and joy, I'm like, oh, I get so much joy proven, like, these idiots wrong and, like, letting a twenty year comment sit on my back for those years about how I wasn't, like, you know, fit enough or successful enough. Like, I love that stuff. You know what I mean? Yeah. But you will, but you know what, interesting? Because that's I I I will say because I can relate to that. I mean, listen, a lot of what I've done is because of that. Like, so but then at a certain point, then you get to this thing and then you're like, okay.

everything I do is because of a grudge. And, like, rage is the greatest feel on earth. And so when people say, like, comparisons of deep and joy, I'm like, oh, I get so much joy proven, like, these idiots wrong and, like, letting a twenty year comment sit on my back for those years about how I wasn't, like, you know, fit enough or successful enough. Like, I love that stuff. You know what I mean? Yeah. But you will, but you know what, interesting? Because that's I I I will say because I can relate to that. I mean, listen, a lot of what I've done is because of that. Like, so but then at a certain point, then you get to this thing and then you're like, okay.

39:41

Then what? Then at some point, you achieve the thing you're trying to do you prove your point, and then you're sitting there going, okay. Now what? And then you're like, okay. Do I have to make up a new one? Or maybe I can create motivation out of out of success

Then what? Then at some point, you achieve the thing you're trying to do you prove your point, and then you're sitting there going, okay. Now what? And then you're like, okay. Do I have to make up a new one? Or maybe I can create motivation out of out of success

39:54

or contentment or something versus.

or contentment or something versus.

39:56

So I think there is too. I think that can be I I know for myself personally, I've gone through you know, being driven and motivated,

So I think there is too. I think that can be I I know for myself personally, I've gone through you know, being driven and motivated,

40:05

to achieve certain things because of, you know, frustration

to achieve certain things because of, you know, frustration

40:09

and proving the work to the world and And, you know, and all those things that I went through that drove, drove me, but then but then you achieve it. And then you're like, okay. Now what, you know, what am I gonna do now? Like, now how I'm gonna adjust

and proving the work to the world and And, you know, and all those things that I went through that drove, drove me, but then but then you achieve it. And then you're like, okay. Now what, you know, what am I gonna do now? Like, now how I'm gonna adjust

40:23

to be able to continue.

to be able to continue.

40:24

And so at least in my I can say,

And so at least in my I can say,

40:27

you know, and

you know, and

40:30

Listen, if you're a competitor, you're a competitor. That's just a vicious, like, for me, I think I'm I am such a vicious competitor.

Listen, if you're a competitor, you're a competitor. That's just a vicious, like, for me, I think I'm I am such a vicious competitor.

40:38

That

That

40:40

that I would I almost I can't I I can barely actually even compete because I just because of because in in a real If you look at real if you look at competition in nature

that I would I almost I can't I I can barely actually even compete because I just because of because in in a real If you look at real if you look at competition in nature

40:51

and the brutality

and the brutality

40:52

of it, like, the real, like, the real thing, not just these contrived things of, like, the real, like, for real.

of it, like, the real, like, the real thing, not just these contrived things of, like, the real, like, for real.

41:01

Yeah. Then you're like, okay. Well, maybe I better figure out how to constructively

Yeah. Then you're like, okay. Well, maybe I better figure out how to constructively

41:05

vent that stuff.

vent that stuff.

41:07

Do you does that does that does that carry over to to business too? I mean, are you talking, I think Mike I think his name's Mike, your new CEO, or you're like, you know, we need I want this much profit. We need this much growth. Does that carry over to business as well?

Do you does that does that does that carry over to to business too? I mean, are you talking, I think Mike I think his name's Mike, your new CEO, or you're like, you know, we need I want this much profit. We need this much growth. Does that carry over to business as well?

41:21

Yeah. I mean, not not that not that way. Not I mean, it it it, you know,

Yeah. I mean, not not that not that way. Not I mean, it it it, you know,

41:26

I mean, maybe it should, but it not that. I think it's mine is a more

I mean, maybe it should, but it not that. I think it's mine is a more

41:32

You know, mine is a patient thing. Like, I have a like, I you know what my favorite term is?

You know, mine is a patient thing. Like, I have a like, I you know what my favorite term is?

41:37

The victory through attrition.

The victory through attrition.

41:39

There's be a cockroach.

There's be a cockroach.

41:41

That's, like, like, like, the last guy standing. Like, I'm all about that. Like, you can be, like, yeah, yeah, yeah. You can have your little wins. Your little wins and your little wins and all great. But I'm talking about, like, at the end when you're the only one left on the battlefield and everybody's laying on the ground. Then you don't even have to be any good. You don't even have to be good. You're just

That's, like, like, like, the last guy standing. Like, I'm all about that. Like, you can be, like, yeah, yeah, yeah. You can have your little wins. Your little wins and your little wins and all great. But I'm talking about, like, at the end when you're the only one left on the battlefield and everybody's laying on the ground. Then you don't even have to be any good. You don't even have to be good. You're just

42:05

undisputed.

undisputed.

42:05

You're the guy because so and I I think I think for me, I feel like And and and I'm looking at the greatest competition is life. Right? The greatest competition is

You're the guy because so and I I think I think for me, I feel like And and and I'm looking at the greatest competition is life. Right? The greatest competition is

42:13

life.

life.

42:18

Like, you wanna talk about the real game, the game, the the real game? Like, because all these other things,

Like, you wanna talk about the real game, the game, the the real game? Like, because all these other things,

42:24

they're games. They're right. But the real game, the big game is life. The big game is, you know, is,

they're games. They're right. But the real game, the big game is life. The big game is, you know, is,

42:32

like, the quality of, like, at the like, relationship,

like, the quality of, like, at the like, relationship,

42:36

father,

father,

42:37

you know, how, like, your life, like, that's the big game. That's the real game. That's why I said, When I talk about the spoke, I go, yeah, business. That's one spoke. Make sure it's nice and tight. Good. Cool. But if you're all there,

you know, how, like, your life, like, that's the big game. That's the real game. That's why I said, When I talk about the spoke, I go, yeah, business. That's one spoke. Make sure it's nice and tight. Good. Cool. But if you're all there,

42:48

then you got these giant

then you got these giant

42:50

holes in the other spot. I'm like, sorry. Lost the game already. But you you

holes in the other spot. I'm like, sorry. Lost the game already. But you you

42:56

you've not always been that way. Have you? I think I read some old stuff where, like, I think your wife

you've not always been that way. Have you? I think I read some old stuff where, like, I think your wife

43:02

filed for divorce and you one at one point, and you guys, like, you've thankfully made it work. I think at o one. Yeah. I think you don't I don't remember if I read that you had a drinking problem, but I think you said that, you wish you had told your younger self to quit drinking earlier. So I don't know if that was, like, a problem or not. Like, I know that you and if I just were just to stereotype you, I'm like, I bet you were, like, a wild guy. Anyone, if I'm stereotyping a surfer who, like, goes out hard. It does everything hard. I'm like, I'm sure I bet you picked some of your vices,

filed for divorce and you one at one point, and you guys, like, you've thankfully made it work. I think at o one. Yeah. I think you don't I don't remember if I read that you had a drinking problem, but I think you said that, you wish you had told your younger self to quit drinking earlier. So I don't know if that was, like, a problem or not. Like, I know that you and if I just were just to stereotype you, I'm like, I bet you were, like, a wild guy. Anyone, if I'm stereotyping a surfer who, like, goes out hard. It does everything hard. I'm like, I'm sure I bet you picked some of your vices,

43:29

with that same or you use that same energy sometimes toward vices. When did Did were you kind of like,

with that same or you use that same energy sometimes toward vices. When did Did were you kind of like,

43:36

you you weren't always this wise, I'm sure, and what made that switch?

you you weren't always this wise, I'm sure, and what made that switch?

43:39

Well, no. I mean, I well, okay. Let's let's be let's be clear that,

Well, no. I mean, I well, okay. Let's let's be let's be clear that,

43:45

for sure, work, right, work in

for sure, work, right, work in

43:48

process, work in process now, work in process. Then I mean, I I always,

process, work in process now, work in process. Then I mean, I I always,

43:54

you know, love sleep. I always, like, even within my I mean, I the thing of, like, my thing drinking. Like, I love I love wine. I drank. I I that was one. I I always said I had I had two French habits because I worked with a French company for twenty years. And I'm my two French habits were espresso

you know, love sleep. I always, like, even within my I mean, I the thing of, like, my thing drinking. Like, I love I love wine. I drank. I I that was one. I I always said I had I had two French habits because I worked with a French company for twenty years. And I'm my two French habits were espresso

44:13

and pinot noir. And then there was, like, and

and pinot noir. And then there was, like, and

44:16

and and like everything

and and like everything

44:18

I do, I have a tendency to do it. You know, in excess, like, if one's good, then two's better. So that's the mentality. And so

I do, I have a tendency to do it. You know, in excess, like, if one's good, then two's better. So that's the mentality. And so

44:26

in a way but as far as, like,

in a way but as far as, like,

44:29

as far as kind of my I mean, listen, I, first of all, I would have never

as far as kind of my I mean, listen, I, first of all, I would have never

44:33

first, I never Gavin and I would never have gotten to be together if I didn't have a certain if I was I didn't have a certain,

first, I never Gavin and I would never have gotten to be together if I didn't have a certain if I was I didn't have a certain,

44:40

I'd say, calculation,

I'd say, calculation,

44:42

morality,

morality,

44:43

values. I mean, there's certain things that we're that I've had my whole life, right, that it since I was, since I was young, it wasn't like I got them. I had the I had the basis of it, And then that's been just a process of refinement. Again, all loose spoke, like, hey, you know what? This this this drinking thing is an issue because I don't have real power over it. I wanna prove to myself. I do. I come from a, you know, I, a law. I always say I come from a long line, alcoholics, but we all do. I think it's a human You know, I I always say out being alcoholics like being a surfer. There's no one that doesn't love surfing. Well, there's no human being that doesn't actually like alcohol. It's just whether you drink it or not. Yeah.

values. I mean, there's certain things that we're that I've had my whole life, right, that it since I was, since I was young, it wasn't like I got them. I had the I had the basis of it, And then that's been just a process of refinement. Again, all loose spoke, like, hey, you know what? This this this drinking thing is an issue because I don't have real power over it. I wanna prove to myself. I do. I come from a, you know, I, a law. I always say I come from a long line, alcoholics, but we all do. I think it's a human You know, I I always say out being alcoholics like being a surfer. There's no one that doesn't love surfing. Well, there's no human being that doesn't actually like alcohol. It's just whether you drink it or not. Yeah.

45:21

I'm ten years sober too. I I loved it. So I got fifteen here. I got fifteen.

I'm ten years sober too. I I loved it. So I got fifteen here. I got fifteen.

45:26

But but mine thing was, like, You know, my mom said to me once when I was a kid. She said, if you can't be true to yourself, you can't be true to anyone else. And so I thought

But but mine thing was, like, You know, my mom said to me once when I was a kid. She said, if you can't be true to yourself, you can't be true to anyone else. And so I thought

45:36

Let me see. If I say, hey, I can stop drinking anytime, and then

Let me see. If I say, hey, I can stop drinking anytime, and then

45:40

the next day I drink or the next week or the or the next month, I really don't have a lot of power over it. Right? So then I wanna have so then I wanna be, like, I wanna have some power

the next day I drink or the next week or the or the next month, I really don't have a lot of power over it. Right? So then I wanna have so then I wanna be, like, I wanna have some power

45:49

over it and So that was a discipline thing too. And you know what? What do I also said, and all the dumbest things I ever did were when I was drinking. That all the stupidest things I ever I've ever done. Usually, some alcohol was somehow involved in there because because, like it says in the bottle, impairs your motor skills.

over it and So that was a discipline thing too. And you know what? What do I also said, and all the dumbest things I ever did were when I was drinking. That all the stupidest things I ever I've ever done. Usually, some alcohol was somehow involved in there because because, like it says in the bottle, impairs your motor skills.

46:07

So so let's not forget. So and so in in in a way,

So so let's not forget. So and so in in in a way,

46:14

those things, like, the in my relationship, the Rocky Times in the relationship,

those things, like, the in my relationship, the Rocky Times in the relationship,

46:18

those refined,

those refined,

46:19

you know, and and and motivate you to make changes, you know, all those things. Okay? It's drinking the, you know, like, just all these different these things that and there's things I'm still working on and probably will always be, but that's a continuation

you know, and and and motivate you to make changes, you know, all those things. Okay? It's drinking the, you know, like, just all these different these things that and there's things I'm still working on and probably will always be, but that's a continuation

46:33

of of trying to to

of of trying to to

46:38

get better. Like, get get get better and not and and and which means that you're saying, hey, there's things that you think you could do better. Or you could be better, or you could make changes, or you could, you know, whatever whatever those are. I mean, they're you know, what do they say about sin?

get better. Like, get get get better and not and and and which means that you're saying, hey, there's things that you think you could do better. Or you could be better, or you could make changes, or you could, you know, whatever whatever those are. I mean, they're you know, what do they say about sin?

46:54

You know, let he without Syncast the first stone. No one seems to be able to throw one because everybody falls short. So, I

You know, let he without Syncast the first stone. No one seems to be able to throw one because everybody falls short. So, I

47:02

mean, It's about being honest too. Like, being honest with yourself

mean, It's about being honest too. Like, being honest with yourself

47:06

and being like, okay. What is it? What what do I what is it? Which which thing And then you know what? You just start eliminate. You start, okay. Let me let's work on that one. Let's work on this one. And then and then as you go. And so that's I mean, I'm in that I'm in that in that

and being like, okay. What is it? What what do I what is it? Which which thing And then you know what? You just start eliminate. You start, okay. Let me let's work on that one. Let's work on this one. And then and then as you go. And so that's I mean, I'm in that I'm in that in that

47:22

process.

process.

47:23

And and and and and you get success. You get you get you get success. I mean, I use

And and and and and you get success. You get you get you get success. I mean, I use

47:29

I used to use the guilt from drinking

I used to use the guilt from drinking

47:33

to make me feel motivated about training. So I'd be like, oh, yeah. I can drink Pineauwah,

to make me feel motivated about training. So I'd be like, oh, yeah. I can drink Pineauwah,

47:38

cup, you know, bottle, two bottle, three bottles. No problem. Me dinner, go to sleep wake up. Five AM, train like an animal. Oh, what's the problem? No problem. Where's the problem? I don't see a problem. You could train, hungover.

cup, you know, bottle, two bottle, three bottles. No problem. Me dinner, go to sleep wake up. Five AM, train like an animal. Oh, what's the problem? No problem. Where's the problem? I don't see a problem. You could train, hungover.

47:48

Oh, yeah. Like an animal. Oh, fuck that. You have puke in the ocean. Using that using that guilt,

Oh, yeah. Like an animal. Oh, fuck that. You have puke in the ocean. Using that using that guilt,

47:54

using that guilt, and prove, like, approve, like, all proof let me show you what a man I am. You know, I'll show you what I can do. And so I I hope your pool had a good filter, man. Yeah. I know. I know. I know. Yeah. Be the worst. But but like I said, my drinking problem had to do with wine or lee, never a hard, you know, I mean, me, okay, not never hard boost, but I was pretty smart about that. But,

using that guilt, and prove, like, approve, like, all proof let me show you what a man I am. You know, I'll show you what I can do. And so I I hope your pool had a good filter, man. Yeah. I know. I know. I know. Yeah. Be the worst. But but like I said, my drinking problem had to do with wine or lee, never a hard, you know, I mean, me, okay, not never hard boost, but I was pretty smart about that. But,

48:16

but even within that, I, you know, some sort of control, but I'm I'm just speaking in general as a thing to refine, right, as you go. Let's just try to let's try to continue to to

but even within that, I, you know, some sort of control, but I'm I'm just speaking in general as a thing to refine, right, as you go. Let's just try to let's try to continue to to

48:27

to polish the stone.

to polish the stone.

48:32

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

48:35

See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Software is the best. Hubspot,

See most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Software is the best. Hubspot,

48:46

grow better.

grow better.

48:47

You're kinda going, like, one path down this longevity thing and healthy living thing that I love but I love freak shows. I love, like, people who are just oddballs and a guy we had on here one time. His name is Brian Johnson. Have you seen Brian Johnson from blueprint? I mean, he's, like, total freak show when it comes to longevity. And I love that people are brave enough to do what he's doing because, like, you can always learn cool shit when you're doing extremes. Isn't he blending his food every day? I think Gabby did a podcast on him. Is that the guy? He he he's doing all type. Yeah. That's almost like He's attacking everything. Yeah. He's like, like, give you I'll give you, like, the the cliff notes that basically he's, probably close to a billionaire. So he started a company that he sold. So he's got plenty of income and and money to, like, be playing But, basically, he's like, I'm gonna become the most tested person on planet earth. And I'm gonna try to

You're kinda going, like, one path down this longevity thing and healthy living thing that I love but I love freak shows. I love, like, people who are just oddballs and a guy we had on here one time. His name is Brian Johnson. Have you seen Brian Johnson from blueprint? I mean, he's, like, total freak show when it comes to longevity. And I love that people are brave enough to do what he's doing because, like, you can always learn cool shit when you're doing extremes. Isn't he blending his food every day? I think Gabby did a podcast on him. Is that the guy? He he he's doing all type. Yeah. That's almost like He's attacking everything. Yeah. He's like, like, give you I'll give you, like, the the cliff notes that basically he's, probably close to a billionaire. So he started a company that he sold. So he's got plenty of income and and money to, like, be playing But, basically, he's like, I'm gonna become the most tested person on planet earth. And I'm gonna try to

49:35

he goes, I'm gonna try to

he goes, I'm gonna try to

49:37

decrease

decrease

49:38

my biological

my biological

49:39

age faster than my chronological age, which obviously is going to be impossible at one point he was like, let's just see if I can get make my body younger even though my age gets older. And so he, like, does crazy amounts of tests where he's doing tests weekly, and he's spending millions of dollars doing it blogs and documents it all on his website blueprint.

age faster than my chronological age, which obviously is going to be impossible at one point he was like, let's just see if I can get make my body younger even though my age gets older. And so he, like, does crazy amounts of tests where he's doing tests weekly, and he's spending millions of dollars doing it blogs and documents it all on his website blueprint.

49:57

But some of the crazy stuff that he's doing is he's like, well,

But some of the crazy stuff that he's doing is he's like, well,

50:01

through my tests are showing that, like, this vegan diet or vegan lifestyle is working well for me. Therefore, I am only going to eat these same three things every

through my tests are showing that, like, this vegan diet or vegan lifestyle is working well for me. Therefore, I am only going to eat these same three things every

50:08

day.

day.

50:09

He, like, measures the calories down to, like, the thou he's like, you know, it's gonna be this amount of calories, the servings. The workout has to be this. And I'm like, I love that weirdos like that exist because we can we're gonna be able to learn some cool stuff from him. Have you been paying attention to that? And what do you think about those people that are a little bit less? I mean, he I don't know if he's, like, I think at one point, you said,

He, like, measures the calories down to, like, the thou he's like, you know, it's gonna be this amount of calories, the servings. The workout has to be this. And I'm like, I love that weirdos like that exist because we can we're gonna be able to learn some cool stuff from him. Have you been paying attention to that? And what do you think about those people that are a little bit less? I mean, he I don't know if he's, like, I think at one point, you said,

50:28

science follows intuition

science follows intuition

50:30

with him. It's like, let's go science and let's see how that makes me feel. But have you been paying attention to that and what your what your take? Well, Gabby did a show on on Brian

with him. It's like, let's go science and let's see how that makes me feel. But have you been paying attention to that and what your what your take? Well, Gabby did a show on on Brian

50:39

and, a podcast went and interviewed him. And and so here and I have a conversation when she kind of filled me in about some of the stuff that he was doing. Did she go to his house? She did. Yeah. She didn't. She ate some of his she ate some of his goulash. She ate some of his -- The the nut is blended. Yeah. His blended, blended it. And I mean, listen, you know, when you chew food, when you chew food, you create saliva.

and, a podcast went and interviewed him. And and so here and I have a conversation when she kind of filled me in about some of the stuff that he was doing. Did she go to his house? She did. Yeah. She didn't. She ate some of his she ate some of his goulash. She ate some of his -- The the nut is blended. Yeah. His blended, blended it. And I mean, listen, you know, when you chew food, when you chew food, you create saliva.

51:02

That you create enzymes in your mouth that go down with the food to help digest the food. And one of the worst if the one of the ways that if you really wanna become like, allergic or have a, an allergy against something. It's just eat that alone every day all day. But but that gets into I'm into a whole you know, I'm I I'm into

That you create enzymes in your mouth that go down with the food to help digest the food. And one of the worst if the one of the ways that if you really wanna become like, allergic or have a, an allergy against something. It's just eat that alone every day all day. But but that gets into I'm into a whole you know, I'm I I'm into

51:23

I guess for me,

I guess for me,

51:25

I just feel like you can't

I just feel like you can't

51:27

hack your way around

hack your way around

51:30

biology in my in my in in my the world of my thought. And it is interesting. I think you can use hacking to support

biology in my in my in in my the world of my thought. And it is interesting. I think you can use hacking to support

51:39

work.

work.

51:40

You know, I think I think, first of all, I think in the diet, one of the most important things is diversity. I think that's one of the most important. I mean, the problem is is it's hard to to not get bombarded by a bunch of, you know, things that aren't good for you as well. But, you know, through that, so

You know, I think I think, first of all, I think in the diet, one of the most important things is diversity. I think that's one of the most important. I mean, the problem is is it's hard to to not get bombarded by a bunch of, you know, things that aren't good for you as well. But, you know, through that, so

51:56

It'll be it'll be it would be interesting

It'll be it'll be it would be interesting

51:59

to to I mean, Gabby would be a better person to have the conversation about, but I am always

to to I mean, Gabby would be a better person to have the conversation about, but I am always

52:04

interested in watching

interested in watching

52:06

I think there's so much,

I think there's so much,

52:09

I don't know. He I mean, I do appreciate that he's doing, like, the guy's

I don't know. He I mean, I do appreciate that he's doing, like, the guy's

52:13

going through going through it, but But as far as, you know, what

going through going through it, but But as far as, you know, what

52:19

what,

what,

52:20

you know, we're

you know, we're

52:21

what we are and what we're doing and what we need, I'll be interested in, you know, I'll be interested to see,

what we are and what we're doing and what we need, I'll be interested in, you know, I'll be interested to see,

52:28

first of all, what what it what it, you know, what it does.

first of all, what what it what it, you know, what it does.

52:33

I,

I,

52:34

I think Or as a entertainment.

I think Or as a entertainment.

52:37

That's what I'm saying. Like, I I love that. Like, I don't know if you pay attention to fighting, but you know who, they do you watch fighting like MMA or I don't. I don't watch a lot of it. I know I know I have a bunch of guys. I know that do it, but I I'm Yeah. I mean, I I I I I I always say I love a freak show. I I like fighting boxing. I mean, I love just like some crazy event. What do you think about? What do you think about, wrestling?

That's what I'm saying. Like, I I love that. Like, I don't know if you pay attention to fighting, but you know who, they do you watch fighting like MMA or I don't. I don't watch a lot of it. I know I know I have a bunch of guys. I know that do it, but I I'm Yeah. I mean, I I I I I I always say I love a freak show. I I like fighting boxing. I mean, I love just like some crazy event. What do you think about? What do you think about, wrestling?

52:59

WWE

WWE

53:00

wrestling? Or WWE.

wrestling? Or WWE.

53:02

I I mean, I love that stuff. Okay. What's that?

I I mean, I love that stuff. Okay. What's that?

53:05

Oh, yeah. Well, I'm a friend of mine. My friend or mine bring brought me to it. I never even watched it, and I have a friend that really is into it. And so he he he brought me and I go with him. But I only I live vicariously through him because I'm amazed

Oh, yeah. Well, I'm a friend of mine. My friend or mine bring brought me to it. I never even watched it, and I have a friend that really is into it. And so he he he brought me and I go with him. But I only I live vicariously through him because I'm amazed

53:18

just how how

just how how

53:21

into it he is, how much he knows about it. It's just a grown man soap opera. Soap opera. It's soap opera. No. It's fine. I love that.

into it he is, how much he knows about it. It's just a grown man soap opera. Soap opera. It's soap opera. No. It's fine. I love that.

53:29

You know, it goes to our deepest It serves a purpose. Oh, yeah. It does. It goes right to the I wanna see some, yoke guide his underwear. It's like fighting and arguing about shit. You know what I mean? Like, let's just, like, I just like I like me. I like weirdos. I like freaks. Just like, let it be. Well, and also people from outside really, they think they actually think that the audience think that everything

You know, it goes to our deepest It serves a purpose. Oh, yeah. It does. It goes right to the I wanna see some, yoke guide his underwear. It's like fighting and arguing about shit. You know what I mean? Like, let's just, like, I just like I like me. I like weirdos. I like freaks. Just like, let it be. Well, and also people from outside really, they think they actually think that the audience think that everything

53:48

going on is real. They don't realize that everybody in the audience knows exactly what's going on, and they're just participating in the whole show. And then it's all part of the whole thing. It's pretty

going on is real. They don't realize that everybody in the audience knows exactly what's going on, and they're just participating in the whole show. And then it's all part of the whole thing. It's pretty

53:57

so Yeah. The humans are I mean, listen.

so Yeah. The humans are I mean, listen.

54:00

Humans are entertaining and and, you know, just watch them.

Humans are entertaining and and, you know, just watch them.

54:04

When you're, like, I,

When you're, like, I,

54:07

I have this, like, image in my head of of what you are,

I have this, like, image in my head of of what you are,

54:11

and, like, you running your businesses. I'm, like, is he, like, totally out of the picture on a day to day on a day to day basis and just talks to the CEO once a month. And I was like, actually, what's that? What what would that look like? Like, When when we got on here, your, wife helped set up the camera, are you even using a computer or a phone on a daily basis? Are you totally

and, like, you running your businesses. I'm, like, is he, like, totally out of the picture on a day to day on a day to day basis and just talks to the CEO once a month. And I was like, actually, what's that? What what would that look like? Like, When when we got on here, your, wife helped set up the camera, are you even using a computer or a phone on a daily basis? Are you totally

54:29

the task. Yeah. No. I'm I'm I'm a I use a phone.

the task. Yeah. No. I'm I'm I'm a I use a phone.

54:33

I'm not

I'm not

54:35

I'm not I'm not a social media, a guy. I don't spend very I mean, this might phone for me is communication

I'm not I'm not a social media, a guy. I don't spend very I mean, this might phone for me is communication

54:42

weather,

weather,

54:43

weather, and news, and new, and new stuff that that and when I say news, I mean, more like investigation

weather, and news, and new, and new stuff that that and when I say news, I mean, more like investigation

54:49

stuff. Like, but but I I mean, listen. I I'm What's investigation stuff?

stuff. Like, but but I I mean, listen. I I'm What's investigation stuff?

54:54

Just trying to understand what the truth is. About whatever and everything. So they just it just I'm I I I go into if I'm interested in something, if that, you know, if I'm interested in some political thing, I I like to look, like, understand

Just trying to understand what the truth is. About whatever and everything. So they just it just I'm I I I go into if I'm interested in something, if that, you know, if I'm interested in some political thing, I I like to look, like, understand

55:09

exactly

exactly

55:10

from my own, not just take the the advice of people that are telling you about it, but actually, like, understand

from my own, not just take the the advice of people that are telling you about it, but actually, like, understand

55:16

the real stuff. So I have a tendency to but I'm just using, like I said, the thing for a tool So I I hardly I hardly use it. I talk to Jason all the time. I talk to

the real stuff. So I have a tendency to but I'm just using, like I said, the thing for a tool So I I hardly I hardly use it. I talk to Jason all the time. I talk to

55:28

you know, Blair apparel,

you know, Blair apparel,

55:30

the lady, you know, the lady that's that's running that right now. Yeah. I'm I'm in communication

the lady, you know, the lady that's that's running that right now. Yeah. I'm I'm in communication

55:34

with these because because it's first of all, it's got my name on it. So the it, you know, it's it's has to do with my brand. And then we're just we're vested in

with these because because it's first of all, it's got my name on it. So the it, you know, it's it's has to do with my brand. And then we're just we're vested in

55:44

in it and interested in it. So we're I mean, I all this the the I mean, I'm all also

in it and interested in it. So we're I mean, I all this the the I mean, I'm all also

55:52

Yeah. And we're we're we're we're we're we're we spend, you know,

Yeah. And we're we're we're we're we're we're we spend, you know,

55:56

we're we're multiple times a week. If not, every single day I'm communicating with those brands,

we're we're multiple times a week. If not, every single day I'm communicating with those brands,

56:02

and and,

and and,

56:04

you know, either discussing, okay, promotional this or or product development

you know, either discussing, okay, promotional this or or product development

56:09

or, you know, whatever whatever. Yeah. We're we're we're So I,

or, you know, whatever whatever. Yeah. We're we're we're So I,

56:14

I, I I I think I told you I I had started this company and sold it in, when I was thirty. So I was able to, like, financially get some some some really nice security there. Yeah. And

I, I I I think I told you I I had started this company and sold it in, when I was thirty. So I was able to, like, financially get some some some really nice security there. Yeah. And

56:26

I look at the type of life that you live where,

I look at the type of life that you live where,

56:30

so I also I split time between Austin and New York My wife's from New York. And so we we spend there all the time. And I have a handful of projects,

so I also I split time between Austin and New York My wife's from New York. And so we we spend there all the time. And I have a handful of projects,

56:38

that I'm working on. I got a a a a company with the CEO,

that I'm working on. I got a a a a company with the CEO,

56:42

that runs it. So, a a bit similar ish to to what you're doing and and god willing some of them will be huge. What I'm curious about

that runs it. So, a a bit similar ish to to what you're doing and and god willing some of them will be huge. What I'm curious about

56:49

because there aren't that many people in the situation

because there aren't that many people in the situation

56:52

where I want to go to,

where I want to go to,

56:54

and where I'm in now, but you definitely are.

and where I'm in now, but you definitely are.

56:57

Which is how do you break up? How are you how do you map out your personal finances? So because you said that you have this one farm as a project,

Which is how do you break up? How are you how do you map out your personal finances? So because you said that you have this one farm as a project,

57:06

You have three or four, five different businesses right now. You have two or who knows what you have, how much real estate Do you just, like, is there just, like, one revenue stream where you're, like, that's just the, like, for example, the app might have high margins. So you're, like, oh, we'll just live off that. Or media appearances, I bet you I can just pay I I can make a million bucks a year, and that will be what I live off of. And then all the rest, I'm gonna reinvest or I'll put it into the a Vanguard just normal index fund. How does that how do how do you balance all your different things when it comes to a personal finance base,

You have three or four, five different businesses right now. You have two or who knows what you have, how much real estate Do you just, like, is there just, like, one revenue stream where you're, like, that's just the, like, for example, the app might have high margins. So you're, like, oh, we'll just live off that. Or media appearances, I bet you I can just pay I I can make a million bucks a year, and that will be what I live off of. And then all the rest, I'm gonna reinvest or I'll put it into the a Vanguard just normal index fund. How does that how do how do you balance all your different things when it comes to a personal finance base,

57:39

I mean, well, I first of all, I have

I mean, well, I first of all, I have

57:43

smarter people at that than me. So I have I have I have I have p, you know, I have people that that, you know, I have

smarter people at that than me. So I have I have I have I have p, you know, I have people that that, you know, I have

57:51

specifically a woman that I work that we've worked with for a very long time. That does, like, you know, management,

specifically a woman that I work that we've worked with for a very long time. That does, like, you know, management,

57:58

that that sort of stuff. I would say,

that that sort of stuff. I would say,

58:02

account

account

58:02

accounting and and finance management just because that's

accounting and and finance management just because that's

58:07

she's into it and and and good at it, and that's what she's interested in. So we we have it. We have that, you know, that's a big a big piece of it. I I I think that,

she's into it and and and good at it, and that's what she's interested in. So we we have it. We have that, you know, that's a big a big piece of it. I I I think that,

58:18

you know, I I think one of the

you know, I I think one of the

58:22

I mean, for me personally,

I mean, for me personally,

58:26

I don't I I think that that that can be a a a such a consuming hole

I don't I I think that that that can be a a a such a consuming hole

58:32

like that all of that stuff that you can just get swallowed

like that all of that stuff that you can just get swallowed

58:35

into that and and lose

into that and and lose

58:38

every you know, lose your connection with everything as well. I think that you have to I I you know, what part of it has to do with how you look at it, like, what's your what's your

every you know, lose your connection with everything as well. I think that you have to I I you know, what part of it has to do with how you look at it, like, what's your what's your

58:49

you know,

you know,

58:50

what's your faith, you know, like, what kind of faith do you have? What kind of belief do you have that everything's

what's your faith, you know, like, what kind of faith do you have? What kind of belief do you have that everything's

58:57

going well or not going well? And do you think that you're gonna control

going well or not going well? And do you think that you're gonna control

59:01

everything and that, you know, how much control do you think you have? And all those things? I think that's piece of my I think my my philosophy.

everything and that, you know, how much control do you think you have? And all those things? I think that's piece of my I think my my philosophy.

59:09

Wait. So does that mean that you just don't stress out a significant amount finances. And, like, earlier, you said when I bought that house, you're you were like, oh, that was a lot of money for us back then, but I was like, fuck it. We're doing it anyway. We'll figure it out. Yeah. That's kinda like your your you live when it comes to finances.

Wait. So does that mean that you just don't stress out a significant amount finances. And, like, earlier, you said when I bought that house, you're you were like, oh, that was a lot of money for us back then, but I was like, fuck it. We're doing it anyway. We'll figure it out. Yeah. That's kinda like your your you live when it comes to finances.

59:24

Yep. Which is which I I think for a lot of people, they just can't operate like that. And I think I think I think for me, I just feel that just feels more that

Yep. Which is which I I think for a lot of people, they just can't operate like that. And I think I think I think for me, I just feel that just feels more that

59:34

just feels better

just feels better

59:36

I I I I just feel that feels more natural. I just feel that, you know, because it because

I I I I just feel that feels more natural. I just feel that, you know, because it because

59:41

I

I

59:42

I've just, you know, I've just seen

I've just, you know, I've just seen

59:45

I first of all, I've had the I've had the fortune to be exposed to a lot of

I first of all, I've had the I've had the fortune to be exposed to a lot of

59:50

wealthy people in my life, like, a lot of crazy wealth and and and seen people that had no nothing and all of a sudden, they got everything. And I've seen people with everything, and they lose everything. And so I've gotten to watch a lot of it, and I just feel like you know, there there's a level of of imprisonment

wealthy people in my life, like, a lot of crazy wealth and and and seen people that had no nothing and all of a sudden, they got everything. And I've seen people with everything, and they lose everything. And so I've gotten to watch a lot of it, and I just feel like you know, there there's a level of of imprisonment

01:00:06

that happens when you

that happens when you

01:00:08

when you

when you

01:00:10

you know, and and I think, I mean, a lot that's why when I say faith,

you know, and and I think, I mean, a lot that's why when I say faith,

01:00:14

I mean, you know, they talk about about, you know, you you're saving up you know, in your warehouse with, you know, where moth and rust can eat,

I mean, you know, they talk about about, you know, you you're saving up you know, in your warehouse with, you know, where moth and rust can eat,

01:00:22

you know, like,

you know, like,

01:00:24

you know, like, there's some stuff to do with that. I I think which I think you can't

you know, like, there's some stuff to do with that. I I think which I think you can't

01:00:30

you can't oh, it is not so simple to to to be that way. And I think it's harder for

you can't oh, it is not so simple to to to be that way. And I think it's harder for

01:00:36

you know, I think it's a it's a hard it's hard for people to to

you know, I think it's a it's a hard it's hard for people to to

01:00:39

to operate like that, but having that, you know, having that belief. It's just like the the people talk about visualization

to operate like that, but having that, you know, having that belief. It's just like the the people talk about visualization

01:00:46

and visualizing

and visualizing

01:00:48

and, you know, having that I mean,

and, you know, having that I mean,

01:00:50

the it's real. That's that's the real stuff. Like, if if you think it's not real, you're you're mistaken that you you you you think you can you can make things

the it's real. That's that's the real stuff. Like, if if you think it's not real, you're you're mistaken that you you you you think you can you can make things

01:01:01

your belief in it definitely will be supportive

your belief in it definitely will be supportive

01:01:04

of it happening.

of it happening.

01:01:05

I can tell you that for sure. In both ways,

I can tell you that for sure. In both ways,

01:01:08

Right? Like in both ways, you can make things be, you know, like Gabby says, if you have an ouch, god'll give you a hurt. You know? If you walk around going ouch, ouch, ouch, ouch, you'll be surprised if stuff isn't just hitting you all the time. And so, and I think vice versa is the same way the other way, which is, you know,

Right? Like in both ways, you can make things be, you know, like Gabby says, if you have an ouch, god'll give you a hurt. You know? If you walk around going ouch, ouch, ouch, ouch, you'll be surprised if stuff isn't just hitting you all the time. And so, and I think vice versa is the same way the other way, which is, you know,

01:01:25

What is that if, you know,

What is that if, you know,

01:01:27

ye owe ye of little faith I provide for the birds. You don't think I'll provide for you. Like, so there's some of that. That's real stuff. Like, They didn't just make that stuff up out of the sky. That's a real that's real thing. So I think there's something to be said about that. It doesn't mean to be stupid. And, you know, and doesn't mean just,

ye owe ye of little faith I provide for the birds. You don't think I'll provide for you. Like, so there's some of that. That's real stuff. Like, They didn't just make that stuff up out of the sky. That's a real that's real thing. So I think there's something to be said about that. It doesn't mean to be stupid. And, you know, and doesn't mean just,

01:01:44

you know, just ignore your your reality, but but there is something about that that's real that that

you know, just ignore your your reality, but but there is something about that that's real that that

01:01:52

I think can put you in the right state of mind to not just be

I think can put you in the right state of mind to not just be

01:01:57

caged by this stuff because this is a caging area. That's an area that we can be caged by. No. I and and I'm I'm one of them. I'm I I get I'm caged by. It's like when I I was broke, and then I was not broke. And I'm like, oh, shit. I've just, like, created a prison a little bit where you get where you stress out over running out. Yeah. Well, because we're covered because we're

caged by this stuff because this is a caging area. That's an area that we can be caged by. No. I and and I'm I'm one of them. I'm I I get I'm caged by. It's like when I I was broke, and then I was not broke. And I'm like, oh, shit. I've just, like, created a prison a little bit where you get where you stress out over running out. Yeah. Well, because we're covered because we're

01:02:20

Yeah. We're scarcity creatures. Right? So we're we have this whole scarcity thing that's in us.

Yeah. We're scarcity creatures. Right? So we're we have this whole scarcity thing that's in us.

01:02:25

Right? So so and,

Right? So so and,

01:02:28

you know, my mom had another good saying, which was be, the way god punishes you is he gives you what you asked for.

you know, my mom had another good saying, which was be, the way god punishes you is he gives you what you asked for.

01:02:34

So

So

01:02:35

be careful what you ask for because you go, hey. I just want that, you know, I want that big house. And then you're like, yeah. And then all of a sudden, with that house comes all this other stuff, like, all the stuff that comes with it, which means that there's a bunch of stuff to break, and there's a bunch of thing, and there's a bunch of stuff to maintain. And there's a, you know,

be careful what you ask for because you go, hey. I just want that, you know, I want that big house. And then you're like, yeah. And then all of a sudden, with that house comes all this other stuff, like, all the stuff that comes with it, which means that there's a bunch of stuff to break, and there's a bunch of thing, and there's a bunch of stuff to maintain. And there's a, you know,

01:02:54

it's so and, you know, and that could be overwhelming. I think I think that, you know,

it's so and, you know, and that could be overwhelming. I think I think that, you know,

01:02:59

that's why you see these guys that are these big these big hitters, they they're kinda they're not bogged down by all that little stuff. Right? They're not they're looking in they're looking in in in a in a at a at a bid had a bigger,

that's why you see these guys that are these big these big hitters, they they're kinda they're not bogged down by all that little stuff. Right? They're not they're looking in they're looking in in in a in a at a at a bid had a bigger,

01:03:13

a bigger thing. But that being said, you know,

a bigger thing. But that being said, you know,

01:03:17

you know, like I said, there is there's something about being prudent and and having the right people around you that could that that you because it's it takes a it takes a What do they say? It takes a village, but it take, you know, you gotta have you gotta have people that to help because there's not you can't do everything. You can't, you know, and it's like, And so that you you need to be you're only as good as, you know,

you know, like I said, there is there's something about being prudent and and having the right people around you that could that that you because it's it takes a it takes a What do they say? It takes a village, but it take, you know, you gotta have you gotta have people that to help because there's not you can't do everything. You can't, you know, and it's like, And so that you you need to be you're only as good as, you know,

01:03:39

as the company you keep. So I think that that that's another important piece too. Like, people Well,

as the company you keep. So I think that that that's another important piece too. Like, people Well,

01:03:46

no. I mean, and that, that's one of the reasons why I look up too. We've had, I don't know if you know what Rob Dyrdic is, but he's pretty amazing where He's another guy where I'm, like,

no. I mean, and that, that's one of the reasons why I look up too. We've had, I don't know if you know what Rob Dyrdic is, but he's pretty amazing where He's another guy where I'm, like,

01:03:55

laird and Rob. They've nailed it where business nailed it, personal life,

laird and Rob. They've nailed it where business nailed it, personal life,

01:04:01

You never have totally nailed that, but you're, like, or do really well. Fitness nailed it. Like, self awareness nailed it.

You never have totally nailed that, but you're, like, or do really well. Fitness nailed it. Like, self awareness nailed it.

01:04:08

I know you, we'll we'll wrap up here in a minute, but my last question was,

I know you, we'll we'll wrap up here in a minute, but my last question was,

01:04:12

I think last year on your guys' YouTube,

I think last year on your guys' YouTube,

01:04:15

Gabby asked you, what are your goals for? It was at the end of two thousand twenty two. She said, what are your goals for two thousand twenty three? You go, this year. I wanna be more of a savage. I wanna be more I wanna do more savage stuff. Like, I wanna get, like, dirty and do something.

Gabby asked you, what are your goals for? It was at the end of two thousand twenty two. She said, what are your goals for two thousand twenty three? You go, this year. I wanna be more of a savage. I wanna be more I wanna do more savage stuff. Like, I wanna get, like, dirty and do something.

01:04:27

What

What

01:04:28

is an example, we're we're more than halfway through the year, an example of something that you've done so far that's savage. And you also talked about visualization over the next six months and eighteen months. Are there any particular

is an example, we're we're more than halfway through the year, an example of something that you've done so far that's savage. And you also talked about visualization over the next six months and eighteen months. Are there any particular

01:04:39

experiences

experiences

01:04:40

or goals that you're trying to do that would be that would check that box of being more of a savage.

or goals that you're trying to do that would be that would check that box of being more of a savage.

01:04:48

Well,

Well,

01:04:48

I mean,

I mean,

01:04:50

I mean, listen, I have the nature. I have for me here. I'll I'll I'll give you an example. For me, I've always wanted kill an animal. I wanted to go and kill a deer or some type of I have cows in my ranch. I was like, I wanna slaughter it with my hands, and I wanna eat it. I was like, I I don't do that enough and I eat a ton of meat. I gotta do that. Yeah. And, like, that's my that's that's an example for me, which is not that very, That's not too savage, but what do you have? Well, I go for I go,

I mean, listen, I have the nature. I have for me here. I'll I'll I'll give you an example. For me, I've always wanted kill an animal. I wanted to go and kill a deer or some type of I have cows in my ranch. I was like, I wanna slaughter it with my hands, and I wanna eat it. I was like, I I don't do that enough and I eat a ton of meat. I gotta do that. Yeah. And, like, that's my that's that's an example for me, which is not that very, That's not too savage, but what do you have? Well, I go for I go,

01:05:15

I go for Moose, you know, I go for a I go for probably in September. I'll be I'll go get a moose and and so I can fill the cool fill the freezers for the winter, but I grew up at a farm too. So I'm already I've dealt with the you know, and I've hunted when I was a kid, we hunted boar and stuff like that. I mean, for me, the the savage stuff comes more with the with the with ocean, you know, like, with with the conditions.

I go for Moose, you know, I go for a I go for probably in September. I'll be I'll go get a moose and and so I can fill the cool fill the freezers for the winter, but I grew up at a farm too. So I'm already I've dealt with the you know, and I've hunted when I was a kid, we hunted boar and stuff like that. I mean, for me, the the savage stuff comes more with the with the with ocean, you know, like, with with the conditions.

01:05:41

I had one trip already to,

I had one trip already to,

01:05:44

I had one trip to Peru this summer. I mean, we're just my my my most of my savage stuff comes from the environment. So I need to, you know, and and And normally,

I had one trip to Peru this summer. I mean, we're just my my my most of my savage stuff comes from the environment. So I need to, you know, and and And normally,

01:05:55

you know, I mean, listen, I I I just we had that giant Malibu fire.

you know, I mean, listen, I I I just we had that giant Malibu fire.

01:06:00

I had to I had I fought my house for you know, I fought that buyer. I saw that. Four or five hours with a suit and pump. And and then I had a flood in Hawaii after, and I was, like, you know, at night with boats, pit, you know, rescuing people off the top of their roofs of their houses and stuff. And so I have to be careful.

I had to I had I fought my house for you know, I fought that buyer. I saw that. Four or five hours with a suit and pump. And and then I had a flood in Hawaii after, and I was, like, you know, at night with boats, pit, you know, rescuing people off the top of their roofs of their houses and stuff. And so I have to be careful.

01:06:19

What I asked for

What I asked for

01:06:21

because before both of those things, I said I just need some action. You know, I just So, again, you know, back to what my mom said. Be careful what you asked for. Be careful. Yes. Yeah. You gotta clarify. So you have to clarify

because before both of those things, I said I just need some action. You know, I just So, again, you know, back to what my mom said. Be careful what you asked for. Be careful. Yes. Yeah. You gotta clarify. So you have to clarify

01:06:34

what,

what,

01:06:35

you know, what what that

you know, what what that

01:06:37

what that is. You know, I think it because it's easy to make a blanket statement. I just wanna know, it's like I said when I was young, I wanted to be surrounded by women, you know, that goal. I just wanna be surrounded by women. Like, and then Well, now you are. Right? Yeah. I have three daughters. So You know, again, I should have been a little more,

what that is. You know, I think it because it's easy to make a blanket statement. I just wanna know, it's like I said when I was young, I wanted to be surrounded by women, you know, that goal. I just wanna be surrounded by women. Like, and then Well, now you are. Right? Yeah. I have three daughters. So You know, again, I should have been a little more,

01:06:53

how it clear in my definition.

how it clear in my definition.

01:06:57

Do do you read a lot of books?

Do do you read a lot of books?

01:07:00

I listen to a lot of books, but I read I read some, and I'll read and listen, but I, but I listen to a lot.

I listen to a lot of books, but I read I read some, and I'll read and listen, but I, but I listen to a lot.

01:07:06

What are the best two that you've listened to in the last twelve or eighteen months?

What are the best two that you've listened to in the last twelve or eighteen months?

01:07:11

So,

So,

01:07:13

well, I did I did I like there was a book called Life After Life,

well, I did I did I like there was a book called Life After Life,

01:07:18

that I really,

that I really,

01:07:20

I I really enjoy,

I I really enjoy,

01:07:23

by,

by,

01:07:24

what's his name? Moody.

what's his name? Moody.

01:07:26

And then,

And then,

01:07:28

let

let

01:07:29

me see the,

me see the,

01:07:33

you know, there's a there's a gnarly, a really pretty heavy one called embrace the fearless,

you know, there's a there's a gnarly, a really pretty heavy one called embrace the fearless,

01:07:39

embrace fearlessly the burning world by, Barry Lopez. He's he's pretty radical. And then I

embrace fearlessly the burning world by, Barry Lopez. He's he's pretty radical. And then I

01:07:48

went I went full conspiracy.

went I went full conspiracy.

01:07:52

Oh, actually, the the psychology of totalitarianism

Oh, actually, the the psychology of totalitarianism

01:07:55

was pretty was a pretty heavy book. That's the one you were referring to when you said you went full conspiracy? No. The the full conspiracy was called the trap.

was pretty was a pretty heavy book. That's the one you were referring to when you said you went full conspiracy? No. The the full conspiracy was called the trap.

01:08:03

That one's called the trap. I I go I kinda go all over the place. I have a really good one on water right now.

That one's called the trap. I I go I kinda go all over the place. I have a really good one on water right now.

01:08:10

You know, I'm I'm

You know, I'm I'm

01:08:13

I I I like fix I I like I like, you know, I like factual books. I'm not I'm not a big fiction

I I I like fix I I like I like, you know, I like factual books. I'm not I'm not a big fiction

01:08:19

guy. I like I like Can I give you,

guy. I like I like Can I give you,

01:08:22

Let me give you the there so I read a ton? I read about I I only read history, basically, some mostly historical stuff. Okay. But I'm gonna give you three three in particular. Okay. I I thought that you would like. You know Dan Carlin? Of course. Hardcore history. Yeah. Because Dan, we know Dan Dan's a buddy of ours.

Let me give you the there so I read a ton? I read about I I only read history, basically, some mostly historical stuff. Okay. But I'm gonna give you three three in particular. Okay. I I thought that you would like. You know Dan Carlin? Of course. Hardcore history. Yeah. Because Dan, we know Dan Dan's a buddy of ours.

01:08:38

Really? He's cool. Yeah. I'm gonna give you three particular that you're gonna dig. Okay. The first is called the wager. So the first two books I'm suggesting are ship books. It's about, shipping,

Really? He's cool. Yeah. I'm gonna give you three particular that you're gonna dig. Okay. The first is called the wager. So the first two books I'm suggesting are ship books. It's about, shipping,

01:08:50

ships in the eighteen hundreds. Yep. So the first one's called the wager. And so these crazy guys would sail, you know, their eighteen hundreds ship -- Yeah. -- from England all the way down through a -- Yeah. -- Argentina Argentina

ships in the eighteen hundreds. Yep. So the first one's called the wager. And so these crazy guys would sail, you know, their eighteen hundreds ship -- Yeah. -- from England all the way down through a -- Yeah. -- Argentina Argentina

01:09:03

and Cape Horn. Yep. And they got stranded, and it took them two years to get back. So you'll dig that one. The second one is called the heart of see. It's this, if you ever read Moby Dick, you know, about the whale that syncs the ship, there's actually a true story behind it. And so man tuck it originally was for quakers who were whalemen. Yep. And so these whalemen

and Cape Horn. Yep. And they got stranded, and it took them two years to get back. So you'll dig that one. The second one is called the heart of see. It's this, if you ever read Moby Dick, you know, about the whale that syncs the ship, there's actually a true story behind it. And so man tuck it originally was for quakers who were whalemen. Yep. And so these whalemen

01:09:24

would they would they're fucking animals. We wanna be talking about savage imagine sailing a ship with no electricity, no, like, way to talk to anyone for two years all the way over sometimes to the Pacific, to Africa. Yep. And they,

would they would they're fucking animals. We wanna be talking about savage imagine sailing a ship with no electricity, no, like, way to talk to anyone for two years all the way over sometimes to the Pacific, to Africa. Yep. And they,

01:09:37

basically, their ship was sunk in the middle of the Pacific, and it's about how they got back to South America.

basically, their ship was sunk in the middle of the Pacific, and it's about how they got back to South America.

01:09:43

And then the last one that I think you'll really dig because I wanted to give you three books on being the savage. The last one was called on undaunted courage, and it's about the story of Lewis and Clark. Okay.

And then the last one that I think you'll really dig because I wanted to give you three books on being the savage. The last one was called on undaunted courage, and it's about the story of Lewis and Clark. Okay.

01:09:54

Lewis and Clark, they were they were savages. They're in a good way. I I I like their zone. I've been up in Washington where they're where they're their trail was in their their hardcore. Those guys are They're honorable, but they were bad to the fucking bone.

Lewis and Clark, they were they were savages. They're in a good way. I I I like their zone. I've been up in Washington where they're where they're their trail was in their their hardcore. Those guys are They're honorable, but they were bad to the fucking bone.

01:10:11

They they weren't killing anybody. They were just

They they weren't killing anybody. They were just

01:10:14

they were making maps.

they were making maps.

01:10:16

So yeah. Yeah. They're and they would meet these natives, and they were, like, hey. We're we're in peace. We're gonna be cool with you, but it took them two years, two years and four months to go from Saint Louis to the Pacific and back, and it's a crazy story. Those are the three that I would recommend for you. I and then I just finished a story about, John Wilkes booth, the guy who killed, Abe Lincoln and the twelve day manhunt to find him. So I read a ton of that stuff.

So yeah. Yeah. They're and they would meet these natives, and they were, like, hey. We're we're in peace. We're gonna be cool with you, but it took them two years, two years and four months to go from Saint Louis to the Pacific and back, and it's a crazy story. Those are the three that I would recommend for you. I and then I just finished a story about, John Wilkes booth, the guy who killed, Abe Lincoln and the twelve day manhunt to find him. So I read a ton of that stuff.

01:10:38

Yeah. The there was a great particular I just had to ocean one too that I've I can't remember what it is that,

Yeah. The there was a great particular I just had to ocean one too that I've I can't remember what it is that,

01:10:44

it's about the,

it's about the,

01:10:46

Oh, what's it called? I can't anyway, there was a great one, a sailing one about the race

Oh, what's it called? I can't anyway, there was a great one, a sailing one about the race

01:10:52

from Hobart, like the race from New Zealand

from Hobart, like the race from New Zealand

01:10:56

the the one that they And there's like a is there a is there a storm? Is there a storm in that one? Yeah. Crazy storm.

the the one that they And there's like a is there a is there a storm? Is there a storm in that one? Yeah. Crazy storm.

01:11:02

And the and the boat and the the guys get yeah. It's it's it's intense. The

And the and the boat and the the guys get yeah. It's it's it's intense. The

01:11:08

on that race, because that's one of the craziest races. That stuff. Yeah. Yeah. Those those stories, you know, I I work on my computer throughout the day. The the the hardest points in my life or if I go boxing or if I have a hard workout, and I'm like, I need some pain in my life in order to realize that, like -- Yeah. -- to turn down my the volume of my daily life because my daily life is soft. So I need to read about something hard because I can't exactly go and experience. That's a hard thing. So this is why I, like, like, reading about these books, particularly the ship I thought you'd you you'd get a kick out of those. Absolutely. Well, yeah. Because those are those are I mean, at sea is a real thing. And especially those guys weren't exactly

on that race, because that's one of the craziest races. That stuff. Yeah. Yeah. Those those stories, you know, I I work on my computer throughout the day. The the the hardest points in my life or if I go boxing or if I have a hard workout, and I'm like, I need some pain in my life in order to realize that, like -- Yeah. -- to turn down my the volume of my daily life because my daily life is soft. So I need to read about something hard because I can't exactly go and experience. That's a hard thing. So this is why I, like, like, reading about these books, particularly the ship I thought you'd you you'd get a kick out of those. Absolutely. Well, yeah. Because those are those are I mean, at sea is a real thing. And especially those guys weren't exactly

01:11:45

Watermen too. They you fall off the boat. You die, those guys. Those guys I don't know. Couldn't even swim, which is crazy. That's what I'm saying. They weren't exactly watermen. They weren't exactly like they

Watermen too. They you fall off the boat. You die, those guys. Those guys I don't know. Couldn't even swim, which is crazy. That's what I'm saying. They weren't exactly watermen. They weren't exactly like they

01:11:55

Yeah. No. They couldn't even swim. And they they would live on a ship for twenty years of their life. They didn't even know how to swim. And also if you fell off a ship in the ocean, those those sailboats, they or the ships, they can't turn around exactly. You know what I mean? So they just fucking left you. You're like, you're dud. Oh, yeah. Yeah.

Yeah. No. They couldn't even swim. And they they would live on a ship for twenty years of their life. They didn't even know how to swim. And also if you fell off a ship in the ocean, those those sailboats, they or the ships, they can't turn around exactly. You know what I mean? So they just fucking left you. You're like, you're dud. Oh, yeah. Yeah.

01:12:12

This is

This is

01:12:13

that's hardcore. Well, we we live in a pretty soft time right now. This is a pretty

that's hardcore. Well, we we live in a pretty soft time right now. This is a pretty

01:12:18

this is soft. It is soft. Which I'm thankful for in some capacity. Like, you know, like, there's no doubt. But, like, so so that's why I -- We have to self induce -- particularly young men, I think. Yeah. That's why they like you, I think. It's because they see you risking your life on on a wave. And then they'd like, alright. Well, I'm not willing to risk my life in a wave, but I'll go to a pool and lift out and work move weights at the bottom of the pool, because at least, that's a little bit of hard. You know what I mean? I think that's why a lot of young men admire you. Yeah. Well, this stress is good. It it's it we need it. We're designed for it. You know, that kind of constructive stress that you can control the environment,

this is soft. It is soft. Which I'm thankful for in some capacity. Like, you know, like, there's no doubt. But, like, so so that's why I -- We have to self induce -- particularly young men, I think. Yeah. That's why they like you, I think. It's because they see you risking your life on on a wave. And then they'd like, alright. Well, I'm not willing to risk my life in a wave, but I'll go to a pool and lift out and work move weights at the bottom of the pool, because at least, that's a little bit of hard. You know what I mean? I think that's why a lot of young men admire you. Yeah. Well, this stress is good. It it's it we need it. We're designed for it. You know, that kind of constructive stress that you can control the environment,

01:12:52

and and because it's The other one, if you induce it, you you don't always have the you don't have as much participation in the outcome if it's just being subject if you're being subjected to it, you know, like a giant wave,

and and because it's The other one, if you induce it, you you don't always have the you don't have as much participation in the outcome if it's just being subject if you're being subjected to it, you know, like a giant wave,

01:13:05

it can decide not to let you up versus at least in the pool, you can always just let go your weights and swim to the surface. But we kinda have to induce it now. It's almost like we're forced, you know, a lot of the stuff that we're doing is we're inducing

it can decide not to let you up versus at least in the pool, you can always just let go your weights and swim to the surface. But we kinda have to induce it now. It's almost like we're forced, you know, a lot of the stuff that we're doing is we're inducing

01:13:17

things that we were getting

things that we were getting

01:13:19

like, we were getting it from it's like, now we don't get enough sun, so we gotta supplement and take vitamin d. It's like, we're having this we're having to make up for the fact that we're not getting a lot of this stuff that we need biologically. And then that's and that stress, that's why the heat and ice is great. That's why the breath work was great. That's why the pool stuff is great because it's it's a one one of the ways to stress to stress the system because the system really needs for it to to really work correctly. It needs a certain amount of stress and not stress of, hey, I owe taxes or, hey, I'm in the in the traffic, but, like, some other stress is a little more

like, we were getting it from it's like, now we don't get enough sun, so we gotta supplement and take vitamin d. It's like, we're having this we're having to make up for the fact that we're not getting a lot of this stuff that we need biologically. And then that's and that stress, that's why the heat and ice is great. That's why the breath work was great. That's why the pool stuff is great because it's it's a one one of the ways to stress to stress the system because the system really needs for it to to really work correctly. It needs a certain amount of stress and not stress of, hey, I owe taxes or, hey, I'm in the in the traffic, but, like, some other stress is a little more

01:13:56

you know, a little more just purely physical.

you know, a little more just purely physical.

01:13:58

So Yeah. I remember,

So Yeah. I remember,

01:14:00

looking at buying a treadmill from my desk, and then I, like, was like, what the fuck am I doing?

looking at buying a treadmill from my desk, and then I, like, was like, what the fuck am I doing?

01:14:06

This life, I'm gonna put a a fucking walking treadmill on a desk. We don't walk in one. And then I, like, I I smacked myself as, This is not the life, man. I'm this is literally a hamster wheel. What am I doing? I'm not buying a treadmill for a desk. If I gotta buy a treadmill for a desk, my I'm I'm broken.

This life, I'm gonna put a a fucking walking treadmill on a desk. We don't walk in one. And then I, like, I I smacked myself as, This is not the life, man. I'm this is literally a hamster wheel. What am I doing? I'm not buying a treadmill for a desk. If I gotta buy a treadmill for a desk, my I'm I'm broken.

01:14:22

I've lost.

I've lost.

01:14:23

Yeah. But we're almost forced into that. So we don't I mean, it's like I was like I said, I was in Europe, and all they do is walk over there. You know? It's like they do a lot of we don't walk as nearly as much because we just don't live in those I mean, I guess in New York, you can, you know, where you have where you can just if you want, you can just or you can force yourself. You have to force yourself. But in Europe, they really do it a lot. They do a lot of walking. And you realize how

Yeah. But we're almost forced into that. So we don't I mean, it's like I was like I said, I was in Europe, and all they do is walk over there. You know? It's like they do a lot of we don't walk as nearly as much because we just don't live in those I mean, I guess in New York, you can, you know, where you have where you can just if you want, you can just or you can force yourself. You have to force yourself. But in Europe, they really do it a lot. They do a lot of walking. And you realize how

01:14:45

Well, we we

Well, we we

01:14:47

our system really does well with walking. Like, we're designed we're walkers. Like, that's our one of our big evolutions was that we came up off all fours and started walking. And so our metabolism and everything just functions a lot better when we walk.

our system really does well with walking. Like, we're designed we're walkers. Like, that's our one of our big evolutions was that we came up off all fours and started walking. And so our metabolism and everything just functions a lot better when we walk.

01:15:02

And so, it it's it's, you know, like you said, now we're having to, like,

And so, it it's it's, you know, like you said, now we're having to, like,

01:15:08

buy things so we can stand in a room and walk. It's terrible.

buy things so we can stand in a room and walk. It's terrible.

01:15:12

Yeah. I know. I I I almost bought one and then I was going I, like, went through an existential crisis. I'm like, what am I doing? I don't have to do this. I'm not gonna Better to go. Better to force yourself to go for a walk in the park or something, you know, make them make

Yeah. I know. I I I almost bought one and then I was going I, like, went through an existential crisis. I'm like, what am I doing? I don't have to do this. I'm not gonna Better to go. Better to force yourself to go for a walk in the park or something, you know, make them make

01:15:25

time.

time.

01:15:26

Right. Well, I appreciate you doing this. I, I really admire you. I I I admire you. The family you've built, the the life that you've built. I'm excited that, we are able to talk. Sam, I really appreciate your time, and thank you. I appreciate the admiration. And,

Right. Well, I appreciate you doing this. I, I really admire you. I I I admire you. The family you've built, the the life that you've built. I'm excited that, we are able to talk. Sam, I really appreciate your time, and thank you. I appreciate the admiration. And,

01:15:40

you know, well, it seems like you're you're already

you know, well, it seems like you're you're already

01:15:42

you're already there already. So That's the that's it.

you're already there already. So That's the that's it.

01:15:47

I I'm basically,

I I'm basically,

01:15:49

I I I read history because I like to see the mistakes as well as the wins that people have made. And that's one of the reasons why, like, following you is I'm just, like, what wins did he make and know, that kinda helps point me to a direction. What mistakes did he make? I I'm gonna try and avoid that one. Yeah. And hopefully, uh-uh, it works out, but you've definitely kinda pay path for me and a bunch of other people. So I appreciate that. I think I think that's one of the things that makes humans unique is that we can learn from the other people. The, you know, how to and how not to. It's like, so That's the that's a you that's one one of the things that really helps us, you know, is that we can if we can. I mean, the best is to learn from other people's mistakes.

I I I read history because I like to see the mistakes as well as the wins that people have made. And that's one of the reasons why, like, following you is I'm just, like, what wins did he make and know, that kinda helps point me to a direction. What mistakes did he make? I I'm gonna try and avoid that one. Yeah. And hopefully, uh-uh, it works out, but you've definitely kinda pay path for me and a bunch of other people. So I appreciate that. I think I think that's one of the things that makes humans unique is that we can learn from the other people. The, you know, how to and how not to. It's like, so That's the that's a you that's one one of the things that really helps us, you know, is that we can if we can. I mean, the best is to learn from other people's mistakes.

01:16:28

You know? But we have a tendency sometimes that need to make them ourselves. That's part of part of being human, I think, too. So

You know? But we have a tendency sometimes that need to make them ourselves. That's part of part of being human, I think, too. So

01:16:35

Alright. I appreciate you, man. Thanks for coming.

Alright. I appreciate you, man. Thanks for coming.

Sync with video