00:07

We're gonna talk about

We're gonna talk about

00:09

One thing that I think everyone will find interesting

One thing that I think everyone will find interesting

00:12

is like inside baseball. It's like behind the scenes of the pod, what our current numbers are, the revenue we're making from it,

is like inside baseball. It's like behind the scenes of the pod, what our current numbers are, the revenue we're making from it,

00:19

and, like, how we grew and things like that. And also yours as well because you're

and, like, how we grew and things like that. And also yours as well because you're

00:24

earlier in your journey, so that'd be interesting people. We'll start with that. We got Jonathan on here too, who Jonathan's our numbers was. He knows all about growth and how we grew it. I'll do I'll kinda say what the high level numbers for my first million, and you could do the same for your pot. So I just looked in megaphone. That's the software we use. So this every number I'm gonna say is the trailing thirty day numbers.

earlier in your journey, so that'd be interesting people. We'll start with that. We got Jonathan on here too, who Jonathan's our numbers was. He knows all about growth and how we grew it. I'll do I'll kinda say what the high level numbers for my first million, and you could do the same for your pot. So I just looked in megaphone. That's the software we use. So this every number I'm gonna say is the trailing thirty day numbers.

00:44

So trailing thirty days for my first million, when we say the word downloads, we mean

So trailing thirty days for my first million, when we say the word downloads, we mean

00:50

YouTube and all also, like, podcast downloads, which is basically Apple and Spotify, and then a much smaller percentage is like Stitcher and all the other podcast stuff. And so For that,

YouTube and all also, like, podcast downloads, which is basically Apple and Spotify, and then a much smaller percentage is like Stitcher and all the other podcast stuff. And so For that,

01:02

for the podcast downloads, we did one point,

for the podcast downloads, we did one point,

01:06

round up one point three. So one point two five five. It looks like million downloads on, like, the podcasting platforms.

round up one point three. So one point two five five. It looks like million downloads on, like, the podcasting platforms.

01:13

Then our YouTube page right now has a hundred and ten or maybe a hundred and twelve thousand subscribers.

Then our YouTube page right now has a hundred and ten or maybe a hundred and twelve thousand subscribers.

01:20

And then the trailing thirty days, we did two point seven million views

And then the trailing thirty days, we did two point seven million views

01:25

of which a lot are YouTube shorts. So maybe an maybe one million to one point five million is actual

of which a lot are YouTube shorts. So maybe an maybe one million to one point five million is actual

01:31

episode dot episode views, which is like any video that's more than like six or eight minutes long, something like that. Previously,

episode dot episode views, which is like any video that's more than like six or eight minutes long, something like that. Previously,

01:39

not this past trailing days. But the one before that, I think we are at three point six million. So we're down a little bit, but because we had a few shorts go viral. So one point three plus two point seven. That's four million. So that's about how many people saw our stuff. And then there's, like,

not this past trailing days. But the one before that, I think we are at three point six million. So we're down a little bit, but because we had a few shorts go viral. So one point three plus two point seven. That's four million. So that's about how many people saw our stuff. And then there's, like,

01:55

all the social stuff. So my personal socials have been viewed. I just looked this up over the trailing thirty days on TikTok. I think I have two or three million views. And then on Instagram, I have like another two or three million views. So that's like the total reach right now. What are you at for how to take over the world?

all the social stuff. So my personal socials have been viewed. I just looked this up over the trailing thirty days on TikTok. I think I have two or three million views. And then on Instagram, I have like another two or three million views. So that's like the total reach right now. What are you at for how to take over the world?

02:09

So

So

02:10

right now, monthlies are at about seventy thousand,

right now, monthlies are at about seventy thousand,

02:13

sorry, eighty thousand downloads.

sorry, eighty thousand downloads.

02:16

And then

And then

02:18

my per episodes, you know, stuff that's mature. So, like, a good example, Walt Disney has been out, since January has been out for a while. And that's hovering around that one's got thirty nine. Alexander the great has,

my per episodes, you know, stuff that's mature. So, like, a good example, Walt Disney has been out, since January has been out for a while. And that's hovering around that one's got thirty nine. Alexander the great has,

02:29

forty three. So around forty thousand, my biggest episode is

forty three. So around forty thousand, my biggest episode is

02:33

now almost,

now almost,

02:35

it's fifty four.

it's fifty four.

02:37

So, like, kind of fifty thousand ish,

So, like, kind of fifty thousand ish,

02:40

per episode. And my numbers, like, obviously, the totals are way different and weird because

per episode. And my numbers, like, obviously, the totals are way different and weird because

02:45

my volume is so much lower.

my volume is so much lower.

02:48

What's our volume? What's my first millions volume? Well, as you mentioned, so we're going three times per week,

What's our volume? What's my first millions volume? Well, as you mentioned, so we're going three times per week,

02:55

and then we've got the shorts

and then we've got the shorts

02:58

on YouTube. And then we've got the clips on YouTube, which drives a lot of the volume as you were mentioning.

on YouTube. And then we've got the clips on YouTube, which drives a lot of the volume as you were mentioning.

03:03

My first millions downloads prep. So that's the number that matters most.

My first millions downloads prep. So that's the number that matters most.

03:07

It ranges from, like, fifty thousand to a hundred and fifty thousand. Right? That's right. Depending on if you include YouTube,

It ranges from, like, fifty thousand to a hundred and fifty thousand. Right? That's right. Depending on if you include YouTube,

03:15

because if you include YouTube, we have some that pop,

because if you include YouTube, we have some that pop,

03:19

up to the, like, half million,

up to the, like, half million,

03:22

may maybe a little less.

may maybe a little less.

03:25

But, like,

But, like,

03:26

the darn mesh episode did really well. The Peter levels episode did really well, and those have hundreds of thousands of views just on YouTube alone. So

the darn mesh episode did really well. The Peter levels episode did really well, and those have hundreds of thousands of views just on YouTube alone. So

03:33

are you doing to grow? For me, the big thing is just fixing my production process, which is totally broken for how to take over the world. It's it's really just a volume

are you doing to grow? For me, the big thing is just fixing my production process, which is totally broken for how to take over the world. It's it's really just a volume

03:42

game at at this point for me. Are you making money from it? I'm making a little bit of money. I'm at least I am making money.

game at at this point for me. Are you making money from it? I'm making a little bit of money. I'm at least I am making money.

03:48

I used to I was negative for a long time, and then I was neutral for a couple months down positive. How much do you charge for an ad? About a thousand bucks per per placement?

I used to I was negative for a long time, and then I was neutral for a couple months down positive. How much do you charge for an ad? About a thousand bucks per per placement?

03:58

So

So

03:59

everyone asks my first million. I get messages all the time saying, hey, can we advertise on the pod? So my first million, I said we're gonna talk about how much revenue it it makes zero revenue

everyone asks my first million. I get messages all the time saying, hey, can we advertise on the pod? So my first million, I said we're gonna talk about how much revenue it it makes zero revenue

04:09

because

because

04:10

HubSpot, when they so the way that our process worked with my first million was

HubSpot, when they so the way that our process worked with my first million was

04:14

the hustle owned my first million. So Sean actually came up with the idea.

the hustle owned my first million. So Sean actually came up with the idea.

04:19

And he goes, hey, can I do, I wanna create a podcast? You guys wanna be my publisher I said, yeah, but we're gonna own it. And he said, that's fine.

And he goes, hey, can I do, I wanna create a podcast? You guys wanna be my publisher I said, yeah, but we're gonna own it. And he said, that's fine.

04:26

And so we did a revenue split. I don't remember what we did, but I think we did fifty fifty. So let's say the hustle sold ten thousand dollars ten thousand dollars worth of ads. The hustle

And so we did a revenue split. I don't remember what we did, but I think we did fifty fifty. So let's say the hustle sold ten thousand dollars ten thousand dollars worth of ads. The hustle

04:37

gave him five thousand and we kept five thousand and

gave him five thousand and we kept five thousand and

04:40

then we also paid for it, which

then we also paid for it, which

04:43

I don't know if that's actually a good deal for him or us. I don't know. But when we sold the company, Hubspot bought the hustle and they bought the podcast with it. And now Hubspot is the only advertiser on the pod. But we don't make any money from it. So directly, although they can calculate how much money they would make off of it if they had to go and buy those ads elsewhere,

I don't know if that's actually a good deal for him or us. I don't know. But when we sold the company, Hubspot bought the hustle and they bought the podcast with it. And now Hubspot is the only advertiser on the pod. But we don't make any money from it. So directly, although they can calculate how much money they would make off of it if they had to go and buy those ads elsewhere,

05:03

but I think So I went and talked to a friend. My friend has a podcast in the health and wellness space.

but I think So I went and talked to a friend. My friend has a podcast in the health and wellness space.

05:10

And I asked him how much revenue do you guys do? And so they get seven million downloads a month And they are currently doing three million in ads,

And I asked him how much revenue do you guys do? And so they get seven million downloads a month And they are currently doing three million in ads,

05:18

five million selling, like, programs, like fitness programs, and then, like, another half a million in, like, merge in affiliate deals. And so collectively, they're doing around ten million in revenue with about sixty five percent profit margin. So it's quite good.

five million selling, like, programs, like fitness programs, and then, like, another half a million in, like, merge in affiliate deals. And so collectively, they're doing around ten million in revenue with about sixty five percent profit margin. So it's quite good.

05:33

And so I think that our pod

And so I think that our pod

05:37

just off ads

just off ads

05:39

would maybe be in the six million range. So it would be around

would maybe be in the six million range. So it would be around

05:43

seventy five to a hundred and twenty five dollars per one thousand downloads, and that would be separated in, like, a bunch of different thirty dollar per thousand downloads ads. So we could probably charge twenty five to forty dollars per ad. And then you have, like, two or three ads in the in each podcast, and that's how you get to, like, that five or six million range, then another, like,

seventy five to a hundred and twenty five dollars per one thousand downloads, and that would be separated in, like, a bunch of different thirty dollar per thousand downloads ads. So we could probably charge twenty five to forty dollars per ad. And then you have, like, two or three ads in the in each podcast, and that's how you get to, like, that five or six million range, then another, like,

06:05

three or four million just off some, like, courses or paid community. Yeah. And that's not

three or four million just off some, like, courses or paid community. Yeah. And that's not

06:10

taking into account costs because if we are selling our own ads, we probably have to get an ad guy to actually sell it and he'd take a cut. Correct. And stuff like that. Yeah. So What what's our cost now for for for MFM?

taking into account costs because if we are selling our own ads, we probably have to get an ad guy to actually sell it and he'd take a cut. Correct. And stuff like that. Yeah. So What what's our cost now for for for MFM?

06:22

Jonathan, do you know? For production side, you know, between

Jonathan, do you know? For production side, you know, between

06:26

We got Ben, you know, producer. We've got,

We got Ben, you know, producer. We've got,

06:30

Ezra, who does the video and audio cutting,

Ezra, who does the video and audio cutting,

06:33

video and audio editing.

video and audio editing.

06:35

We have the short form clip folks. We have our YouTube producer.

We have the short form clip folks. We have our YouTube producer.

06:40

So between that whole team, it's like twenty five k. And then A month?

So between that whole team, it's like twenty five k. And then A month?

06:44

Yes. And then if you include, you know, other

Yes. And then if you include, you know, other

06:47

ways to grow the show, whether it's buying ads on other podcasts, other platforms,

ways to grow the show, whether it's buying ads on other podcasts, other platforms,

06:52

it could be anywhere between like twenty five k a month to

it could be anywhere between like twenty five k a month to

06:56

upwards of, like, fifty to a hundred. So, like, it our cost right now

upwards of, like, fifty to a hundred. So, like, it our cost right now

07:01

Not including me and Sean. It's, like,

Not including me and Sean. It's, like,

07:04

five hundred thousand dollars a year. Roughly. Yeah.

five hundred thousand dollars a year. Roughly. Yeah.

07:08

I mean, and and you can scale it up and down. It's just like we're being aggressive with our growth goals. So

I mean, and and you can scale it up and down. It's just like we're being aggressive with our growth goals. So

07:13

we're putting a lot of investment into that And our growth is basically you buy ads on other people's podcasts. And that works decent, it seems, but actually hard to track, but that's decent. And then the other thing, you tried, like, buying ads on YouTube channels and things like that. Right? Do any of them actually work you think? We ran some ads on YouTube, and it definitely drives, like, a lot of you and some subs, but it's not necessarily sustainable. And you always kinda question the quality of those subs.

we're putting a lot of investment into that And our growth is basically you buy ads on other people's podcasts. And that works decent, it seems, but actually hard to track, but that's decent. And then the other thing, you tried, like, buying ads on YouTube channels and things like that. Right? Do any of them actually work you think? We ran some ads on YouTube, and it definitely drives, like, a lot of you and some subs, but it's not necessarily sustainable. And you always kinda question the quality of those subs.

07:40

Yeah, I don't know. We've kinda tested everything in, like, the thing that we're most bullish on is obviously the short form clips. It's also not easy to tell how well those are kind of performing in terms of viewers and listeners to, like, the RSS feed. But,

Yeah, I don't know. We've kinda tested everything in, like, the thing that we're most bullish on is obviously the short form clips. It's also not easy to tell how well those are kind of performing in terms of viewers and listeners to, like, the RSS feed. But,

07:55

you know, I that's just like a long term play. And as you're seeing, like, your growth on Instagram and TikTok is,

you know, I that's just like a long term play. And as you're seeing, like, your growth on Instagram and TikTok is,

08:02

largely driven by these clips from the show. And so it's just like, you're not gonna maybe that viewer isn't gonna convert time they see it, the second time they see it, but hopefully by the fiftieth time they see your face, they're like, fuck. I just need to check out what he's up to and check out the podcast.

largely driven by these clips from the show. And so it's just like, you're not gonna maybe that viewer isn't gonna convert time they see it, the second time they see it, but hopefully by the fiftieth time they see your face, they're like, fuck. I just need to check out what he's up to and check out the podcast.

08:16

Ben, are you doing anything to grow? No. Basically, just working on more production. That's basically it. But, like Like, my organic growth has been huge. Like, Honestly, as long as I produce more episodes, like it's gonna keep growing. I've done a little strategic,

Ben, are you doing anything to grow? No. Basically, just working on more production. That's basically it. But, like Like, my organic growth has been huge. Like, Honestly, as long as I produce more episodes, like it's gonna keep growing. I've done a little strategic,

08:32

like,

like,

08:33

who I choose in order to grow a little bit, like what I cover. And I think probably with podcasting, that's the biggest driver of growth.

who I choose in order to grow a little bit, like what I cover. And I think probably with podcasting, that's the biggest driver of growth.

08:41

And you are basically at how many so the way that we found Ben was I was just

And you are basically at how many so the way that we found Ben was I was just

08:47

I was actually taking a flight at like five AM and I was, like, exhausted. And I was, like, I need some inspiration. And I think I looked up, like, Napoleon or something like that. And I saw your pod. And at the time, roughly, how many downloads did you have at that point?

I was actually taking a flight at like five AM and I was, like, exhausted. And I was, like, I need some inspiration. And I think I looked up, like, Napoleon or something like that. And I saw your pod. And at the time, roughly, how many downloads did you have at that point?

09:02

Monthly downloads would have been the, like, hundreds to maybe low four digits

Monthly downloads would have been the, like, hundreds to maybe low four digits

09:07

as getting, like, a couple thousand

as getting, like, a couple thousand

09:10

perhaps so. And then we mentioned you on the pod. And is that, like, the thing that was, like, the big up? Like, we we did this, like,

perhaps so. And then we mentioned you on the pod. And is that, like, the thing that was, like, the big up? Like, we we did this, like,

09:17

Pretty big thing about you where I was like, Sean, this is like the greatest intro song and Podam ever heard of. And

Pretty big thing about you where I was like, Sean, this is like the greatest intro song and Podam ever heard of. And

09:24

how much did that boost?

how much did that boost?

09:26

So I've gone from two k to, like, forty k, and I would say that it's been, like, half and half. So half of it was, like, a big upswing.

So I've gone from two k to, like, forty k, and I would say that it's been, like, half and half. So half of it was, like, a big upswing.

09:35

Like, I immediately went up to,

Like, I immediately went up to,

09:38

like, ten to twenty. And then since then,

like, ten to twenty. And then since then,

09:41

it's been steady growth from twenty up to forty. Dude, that's the thing about pods. Everyone talks to me. They're like, I wanna I wanna do this. And I go, just so you know, it's very, very, very hard to grow. So at the hustle, we had maybe one point

it's been steady growth from twenty up to forty. Dude, that's the thing about pods. Everyone talks to me. They're like, I wanna I wanna do this. And I go, just so you know, it's very, very, very hard to grow. So at the hustle, we had maybe one point

09:55

between one and one point five million subscribers when we launched this pod. And so Sean was like, Hey, I wanna do this thing. Who said, alright. Great. He goes, in fact, I already have, like, a pilot episode. He sent it to me. I was like, oh, dude, this is, like, great as is. I'll give you three weeks or four weeks to, like, get, like, ahead of the game, and then we'll relaun we'll launch one a week.

between one and one point five million subscribers when we launched this pod. And so Sean was like, Hey, I wanna do this thing. Who said, alright. Great. He goes, in fact, I already have, like, a pilot episode. He sent it to me. I was like, oh, dude, this is, like, great as is. I'll give you three weeks or four weeks to, like, get, like, ahead of the game, and then we'll relaun we'll launch one a week.

10:13

And basically,

And basically,

10:15

that first week we launched I think that first episode got fifty or sixty thousand downloads.

that first week we launched I think that first episode got fifty or sixty thousand downloads.

10:20

The next episode got like thirty or forty, and then it just like, ticked down until it was, like, five to fifteen thousand downloads per episode because we blasted it to the hustle. Got traction, and this is how all pods, and maybe maybe, like, all not all, but many products work. Your launch is, like, epic, then you go down, and then you just over a period of a couple years work slowly work your way up. And then one day someone didn't appear to one of his

The next episode got like thirty or forty, and then it just like, ticked down until it was, like, five to fifteen thousand downloads per episode because we blasted it to the hustle. Got traction, and this is how all pods, and maybe maybe, like, all not all, but many products work. Your launch is, like, epic, then you go down, and then you just over a period of a couple years work slowly work your way up. And then one day someone didn't appear to one of his

10:48

to one of his,

to one of his,

10:50

like, one of his guests didn't show up, and he was like, hey, you know how we do that thing? So me and Sean you submit, like, every two weeks, and we would just, like, brainstorm in front of a bunch of people. And, like, you know what, thing that we do,

like, one of his guests didn't show up, and he was like, hey, you know how we do that thing? So me and Sean you submit, like, every two weeks, and we would just, like, brainstorm in front of a bunch of people. And, like, you know what, thing that we do,

11:01

can you show up in, like, an hour just come do it with me. The person didn't show up and I was like, I guess. And the results were, like, decent enough that we're, like, alright. I guess we'll just make this the thing and we'll just keep trying

can you show up in, like, an hour just come do it with me. The person didn't show up and I was like, I guess. And the results were, like, decent enough that we're, like, alright. I guess we'll just make this the thing and we'll just keep trying

11:12

And from there, it slowly went up. And when we got acquired, we had acquired in February of, like, eighteen months ago. I think we are doing

And from there, it slowly went up. And when we got acquired, we had acquired in February of, like, eighteen months ago. I think we are doing

11:22

six hundred thousand downloads per month. And then it, like, went up from there a lot. And I don't actually don't know why it went up. I I don't know what happened.

six hundred thousand downloads per month. And then it, like, went up from there a lot. And I don't actually don't know why it went up. I I don't know what happened.

11:30

That's interesting.

That's interesting.

11:32

So, like, the idea for what my first ability became was basically an accident. Is that right? Yeah. So it was, like, first of all, I didn't wanna do a pod forever. I thought it was a total waste of time. I was like, we have to focus.

So, like, the idea for what my first ability became was basically an accident. Is that right? Yeah. So it was, like, first of all, I didn't wanna do a pod forever. I thought it was a total waste of time. I was like, we have to focus.

11:44

And he was like, I have this thing. And, basically, Sean, at the time was not a content person. He is now, and he's great. But at the time, he was just like, my friend who just, like, was he wasn't on I don't even think he was on Twitter. He just started me. He's more of an operator than a customer. He was yeah. Yeah. Yeah. He was just he was just my buddy who had a company in the gaming space. And Obviously, he was always charismatic and he was pretty good at storytelling, although I would say that's even improved a significant amount. But he was like, I just interviewed my our buddy Sully Here, this here's the pilot, and I heard it. And I was like, oh, dude, this is this is baller, this is awesome. It wasn't actually that different than anything it was called my first million because he was gonna talk about how people got the first million users or revenue or or profit, whatever. And it was all about the early days, but which frankly isn't that unique, but he was pretty good at it. And then,

And he was like, I have this thing. And, basically, Sean, at the time was not a content person. He is now, and he's great. But at the time, he was just like, my friend who just, like, was he wasn't on I don't even think he was on Twitter. He just started me. He's more of an operator than a customer. He was yeah. Yeah. Yeah. He was just he was just my buddy who had a company in the gaming space. And Obviously, he was always charismatic and he was pretty good at storytelling, although I would say that's even improved a significant amount. But he was like, I just interviewed my our buddy Sully Here, this here's the pilot, and I heard it. And I was like, oh, dude, this is this is baller, this is awesome. It wasn't actually that different than anything it was called my first million because he was gonna talk about how people got the first million users or revenue or or profit, whatever. And it was all about the early days, but which frankly isn't that unique, but he was pretty good at it. And then,

12:32

like,

like,

12:33

six months in or three months in, someone didn't show up. And he was like, hey, come do this. And me and Sean loved this podcast called the fighter and the kid. And it was Brian Cowen and Brendan Shop, two guys sitting on chairs, just like,

six months in or three months in, someone didn't show up. And he was like, hey, come do this. And me and Sean loved this podcast called the fighter and the kid. And it was Brian Cowen and Brendan Shop, two guys sitting on chairs, just like,

12:45

goofing around and we're like, oh, that I think we could do that. And so,

goofing around and we're like, oh, that I think we could do that. And so,

12:49

we just kept doing it. I love that. That's interesting to me because a little bit when I started my podcast, it was the same thing

we just kept doing it. I love that. That's interesting to me because a little bit when I started my podcast, it was the same thing

12:55

of just that it was kind of an accident.

of just that it was kind of an accident.

12:57

I was sitting there. I had been reading this Napoleon biography

I was sitting there. I had been reading this Napoleon biography

13:00

And I thought, I wanna remember this. Like, I wanna retain more of this information. I I should create something. I should make, like, a blog post,

And I thought, I wanna remember this. Like, I wanna retain more of this information. I I should create something. I should make, like, a blog post,

13:06

or,

or,

13:08

a tweet storm or

a tweet storm or

13:10

something. And then I had all this audio equipment lying around. I thought, I'll just do a podcast

something. And then I had all this audio equipment lying around. I thought, I'll just do a podcast

13:16

about it.

about it.

13:18

And I bet people would like to hear what I learned from reading this biography of Napoleon.

And I bet people would like to hear what I learned from reading this biography of Napoleon.

13:22

And

And

13:23

I think a lot of really good podcasts start that way. Of is not someone sitting down and, like, gaming the system of, like, alright, where's a niche that I I wanna make a podcast, where's a niche, but people who are just kinda doing stuff. And,

I think a lot of really good podcasts start that way. Of is not someone sitting down and, like, gaming the system of, like, alright, where's a niche that I I wanna make a podcast, where's a niche, but people who are just kinda doing stuff. And,

13:35

And then it turns into a podcast and becomes successful. Do you think that's right? Maybe. I think you could, like I think there are worlds, like, IHeart Media does this nicely. I think Parcast, which is a podcasting company does this nicely. Gimlet media does this nicely. Who else does this?

And then it turns into a podcast and becomes successful. Do you think that's right? Maybe. I think you could, like I think there are worlds, like, IHeart Media does this nicely. I think Parcast, which is a podcasting company does this nicely. Gimlet media does this nicely. Who else does this?

13:51

There's a wonder he does a decent job some are still better than others, but basically where they come up with ideas and then they launch them almost like a movie where it's like planned and hopefully successful, and then other times it's organic. I think

There's a wonder he does a decent job some are still better than others, but basically where they come up with ideas and then they launch them almost like a movie where it's like planned and hopefully successful, and then other times it's organic. I think

14:03

The the problem with podcasts

The the problem with podcasts

14:05

there there's a bunch of upside. I'll talk about the upside in a second, but here's the problem. The problem with podcasts is the same problem that I have with copywriting and hiring writers, which is everyone can talk, and everyone, a lot of people like talking with their friends, Therefore,

there there's a bunch of upside. I'll talk about the upside in a second, but here's the problem. The problem with podcasts is the same problem that I have with copywriting and hiring writers, which is everyone can talk, and everyone, a lot of people like talking with their friends, Therefore,

14:19

the noise to signal ratio of people who want to do it versus who are good at doing it is like really, really hard to determine who's, like, great. And so you have a ton of people launching podcasts

the noise to signal ratio of people who want to do it versus who are good at doing it is like really, really hard to determine who's, like, great. And so you have a ton of people launching podcasts

14:32

that are a. They're not committed to, like, the long term Like, they're not committed to making this and in treating it like a job or you, you know, me and Sean, we re we record every single Monday and Wednesday and less of an emergency.

that are a. They're not committed to, like, the long term Like, they're not committed to making this and in treating it like a job or you, you know, me and Sean, we re we record every single Monday and Wednesday and less of an emergency.

14:43

So they're not committed to that. B, they're not actually good at they don't actually have the skill or the talent, and they think they do because they talk with their friends a lot. And so there's, like, a lot of crap out there And, c, it's not really, like, well thought out where it's, like, you know, Sean and I joke where, like, you need some attributes, man. Like, you either have to have this, like, crazy, like, interesting niche or and I would say this is definitely in Sean's case, slightly in my case. You just have to be really charismatic and good storytelling.

So they're not committed to that. B, they're not actually good at they don't actually have the skill or the talent, and they think they do because they talk with their friends a lot. And so there's, like, a lot of crap out there And, c, it's not really, like, well thought out where it's, like, you know, Sean and I joke where, like, you need some attributes, man. Like, you either have to have this, like, crazy, like, interesting niche or and I would say this is definitely in Sean's case, slightly in my case. You just have to be really charismatic and good storytelling.

15:11

Or you have to have, like, some crazy experience. So, like, you're just an expert in x y and z or, like, you know, you're in the NBA for twenty years. So you can talk about, like, what it was like being in the NBA you have to have something that's intriguing and a weird angle, or you have to be super talented, like a Malcolm Gladwell or something like that. Do you know what I mean? Yeah. So Well, you've touched on something that there's this guy Eric Newsom, who's his background is in public radio, and then he was kinda one of the OGs of podcasting. And he's got his framework that I love for creating a hit podcast. So he calls it a diamond, but there's really four attributes

Or you have to have, like, some crazy experience. So, like, you're just an expert in x y and z or, like, you know, you're in the NBA for twenty years. So you can talk about, like, what it was like being in the NBA you have to have something that's intriguing and a weird angle, or you have to be super talented, like a Malcolm Gladwell or something like that. Do you know what I mean? Yeah. So Well, you've touched on something that there's this guy Eric Newsom, who's his background is in public radio, and then he was kinda one of the OGs of podcasting. And he's got his framework that I love for creating a hit podcast. So he calls it a diamond, but there's really four attributes

15:44

on which you can be unique, and you need to be unique on

on which you can be unique, and you need to be unique on

15:48

at least, well, really two of them in order to be a successful hit podcast. So the four ways you can be unique are what the podcast is about

at least, well, really two of them in order to be a successful hit podcast. So the four ways you can be unique are what the podcast is about

15:57

who hosts it,

who hosts it,

15:58

who it's for,

who it's for,

16:00

or the way you tell the story. Okay? So it's who so it's how it's told, what it's about, who it's for or who it's by. Okay. So, basically, like, the concept

or the way you tell the story. Okay? So it's who so it's how it's told, what it's about, who it's for or who it's by. Okay. So, basically, like, the concept

16:10

or the person. Exactly. And most people only do one, and that's where they fail. They're I'm gonna make a podcast about

or the person. Exactly. And most people only do one, and that's where they fail. They're I'm gonna make a podcast about

16:17

gorillas because there are no podcasts about gorillas.

gorillas because there are no podcasts about gorillas.

16:20

And it's like, well, are you Jane Goodall? Like, are you an expert?

And it's like, well, are you Jane Goodall? Like, are you an expert?

16:24

You need that second thing,

You need that second thing,

16:26

to make it successful. And that you maybe you don't have to be the expert, but if you're not the expert, then it's, like, then you have to differentiate in terms of how you tell the story. You have to get a really high production value, or, you know, you need to, like, have gorillas on the podcast or something like that. Like, you but most people are just think of one new idea and stop there. Whereas, I think my first million is successful because a,

to make it successful. And that you maybe you don't have to be the expert, but if you're not the expert, then it's, like, then you have to differentiate in terms of how you tell the story. You have to get a really high production value, or, you know, you need to, like, have gorillas on the podcast or something like that. Like, you but most people are just think of one new idea and stop there. Whereas, I think my first million is successful because a,

16:47

what it's about is unique in that it's kind of an entrepreneurship podcast that covers everything from like little side hustles all the way to

what it's about is unique in that it's kind of an entrepreneurship podcast that covers everything from like little side hustles all the way to

16:55

like big

like big

16:56

you know, tech ideas that could be, you know, hundreds of billions of dollars. So it's unique on what it's about. It covers everything. And then the the who that you and Sean

you know, tech ideas that could be, you know, hundreds of billions of dollars. So it's unique on what it's about. It covers everything. And then the the who that you and Sean

17:04

have the experience and are really funny and super engaging. And It's like it's like the all in pod. Like, people talk about that. And I'm like, You know, I think that they're, like, pretty okay host themselves. I think Jason's pretty great, but, like, you're gonna listen to anything that they say because they are so successful their world view is so much grander than mine. And, you know, they're hanging out with, like, ex presidents, CEOs of, you know, Fortune five hundred companies.

have the experience and are really funny and super engaging. And It's like it's like the all in pod. Like, people talk about that. And I'm like, You know, I think that they're, like, pretty okay host themselves. I think Jason's pretty great, but, like, you're gonna listen to anything that they say because they are so successful their world view is so much grander than mine. And, you know, they're hanging out with, like, ex presidents, CEOs of, you know, Fortune five hundred companies.

17:30

Like, they've built billion dollar companies, like, they have access to things that I don't. Therefore, they don't even need to be, and I'm not saying they're not charismatic. And I'm saying they don't even need to be that charismatic in order for it to be awesome.

Like, they've built billion dollar companies, like, they have access to things that I don't. Therefore, they don't even need to be, and I'm not saying they're not charismatic. And I'm saying they don't even need to be that charismatic in order for it to be awesome.

17:40

Right. Exactly. They have that second angle. The second angle doesn't have to be that you're a great entertainer. Like, you would have very unique insights like those guys do. You gotta have something for that second angle.

Right. Exactly. They have that second angle. The second angle doesn't have to be that you're a great entertainer. Like, you would have very unique insights like those guys do. You gotta have something for that second angle.

17:50

This data is wrong every freaking time.

This data is wrong every freaking time.

17:53

Have you heard of HubSpot?

Have you heard of HubSpot?

17:55

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the clients hold history, calls, support tickets, emails,

HubSpot is a CRM platform where everything is fully integrated. Well, I can see the clients hold history, calls, support tickets, emails,

18:02

and here's a task from three days ago, I totally missed.

and here's a task from three days ago, I totally missed.

18:07

Hubspot,

Hubspot,

18:08

grow better.

grow better.

18:10

But let's talk about the upside. So

But let's talk about the upside. So

18:12

The the upsides to a pod is I have never exp I don't I'm not popular. I mean, I'm somewhat popular on social media, but I'm not like that popular on the video or picture based social medias. And so I've not experienced what it's like to have fandom there. But for our pod, the benefits of having a podcast, and I noticed this to myself, all this in the other people is

The the upsides to a pod is I have never exp I don't I'm not popular. I mean, I'm somewhat popular on social media, but I'm not like that popular on the video or picture based social medias. And so I've not experienced what it's like to have fandom there. But for our pod, the benefits of having a podcast, and I noticed this to myself, all this in the other people is

18:32

I truly become like fans of these people because I get to know them so well.

I truly become like fans of these people because I get to know them so well.

18:37

And that is like a huge benefit. And so, like, I'll mention, like, sometimes people will come up to me and they'll say, yeah, like, I'm I eat this food because you talk about it or I read this book and I'm like, I don't even remember mentioning that. Like, I just said, I talk so much that I can only remember all of but people like, listen so much that they get to know you and it's like, creates true fandom. I think you probably could get that at other

And that is like a huge benefit. And so, like, I'll mention, like, sometimes people will come up to me and they'll say, yeah, like, I'm I eat this food because you talk about it or I read this book and I'm like, I don't even remember mentioning that. Like, I just said, I talk so much that I can only remember all of but people like, listen so much that they get to know you and it's like, creates true fandom. I think you probably could get that at other

18:58

platforms, but I think it's more so this because if they're thirty to sixty minutes long, they really get to know you. And also the the hard part though is

platforms, but I think it's more so this because if they're thirty to sixty minutes long, they really get to know you. And also the the hard part though is

19:06

You know the best way to circumvent someone's bullshit detector

You know the best way to circumvent someone's bullshit detector

19:10

is

is

19:11

just not bullshitting, and that's the hard part about that's the hard part about about podcasting is when you talk for forty five minutes or an hour and a half, five or three days a week or whatever it is,

just not bullshitting, and that's the hard part about that's the hard part about about podcasting is when you talk for forty five minutes or an hour and a half, five or three days a week or whatever it is,

19:21

you you you can't lie a lot. You can't lie at all because it's gonna catch up to you. You have to be authentic. You have to or if you're gonna play a character,

you you you can't lie a lot. You can't lie at all because it's gonna catch up to you. You have to be authentic. You have to or if you're gonna play a character,

19:30

you gotta play that all the time. I mean, like, you really have to be authentic.

you gotta play that all the time. I mean, like, you really have to be authentic.

19:34

The the greatest thing and the worst thing about podcasting is such an intimate medium. Like, you're in someone's ears. They're doing when they're doing the dishes, when they're commuting,

The the greatest thing and the worst thing about podcasting is such an intimate medium. Like, you're in someone's ears. They're doing when they're doing the dishes, when they're commuting,

19:42

They feel like they're friends with you. I think more so than

They feel like they're friends with you. I think more so than

19:46

YouTube, Instagram, like any other media format, TV, whatever. People really feel like they have relationship with you, which is a little weird. And, like,

YouTube, Instagram, like any other media format, TV, whatever. People really feel like they have relationship with you, which is a little weird. And, like,

19:54

as you alluded to, I think the most difficult thing about podcasting

as you alluded to, I think the most difficult thing about podcasting

19:58

is that it's really difficult

is that it's really difficult

20:01

It's like hand to hand combat to build a big audience. But the best thing about it, the best thing about podcasting

It's like hand to hand combat to build a big audience. But the best thing about it, the best thing about podcasting

20:07

is that you can build

is that you can build

20:11

a really valuable following with very few followers.

a really valuable following with very few followers.

20:14

If you have thirty five thousand followers on YouTube,

If you have thirty five thousand followers on YouTube,

20:18

You just can't do much. Like, you're nothing. And I talked to someone the other day who has thirty five thousand downloads per episode on his podcast and is making a half a million dollars a year from it. And One, genre or category. Productivity. Yeah. Alright. So thirty five thousand downloads an episode and he's doing half a million in ad revenue? Yeah.

You just can't do much. Like, you're nothing. And I talked to someone the other day who has thirty five thousand downloads per episode on his podcast and is making a half a million dollars a year from it. And One, genre or category. Productivity. Yeah. Alright. So thirty five thousand downloads an episode and he's doing half a million in ad revenue? Yeah.

20:36

And then he could be doing way more off, like, courses or whatever else he wants to sell. He could be doing three or four times as much as that. Yeah. And he's talking about doing that stuff. He's not doing it yet. So Like, I don't even feel like that's

And then he could be doing way more off, like, courses or whatever else he wants to sell. He could be doing three or four times as much as that. Yeah. And he's talking about doing that stuff. He's not doing it yet. So Like, I don't even feel like that's

20:47

the limit of what you could do with that many followers.

the limit of what you could do with that many followers.

20:50

So

So

20:52

do think that's the beauty of podcasting is if you can, like, grind out to get a decent following of a few tens of thousands, you can make, like, real money in podcasting.

do think that's the beauty of podcasting is if you can, like, grind out to get a decent following of a few tens of thousands, you can make, like, real money in podcasting.

21:02

Yeah. And

Yeah. And

21:03

the best way I think you do it is if you already have a business. So, for example,

the best way I think you do it is if you already have a business. So, for example,

21:08

I didn't know this, but you know that guy Patrick David Betts, I think his name is. He's got that YouTube channel called Valuetainment.

I didn't know this, but you know that guy Patrick David Betts, I think his name is. He's got that YouTube channel called Valuetainment.

21:14

So I just thought that he was like a personality.

So I just thought that he was like a personality.

21:17

And

And

21:18

He recently had a life insurance, I think it is, company that he sold for, like, three hundred million dollars.

He recently had a life insurance, I think it is, company that he sold for, like, three hundred million dollars.

21:25

And I didn't even know about that. And that's way more valuable than, I mean, his YouTube channel is very valuable, but not two or three hundred million dollar valuable. Same with Dave Ramsey. Dave Ramsey, I was researching him. His company is worth something like seven or eight hundred million bucks, and it's a collection of real estate and selling

And I didn't even know about that. And that's way more valuable than, I mean, his YouTube channel is very valuable, but not two or three hundred million dollar valuable. Same with Dave Ramsey. Dave Ramsey, I was researching him. His company is worth something like seven or eight hundred million bucks, and it's a collection of real estate and selling

21:41

like personal finance stuff, and the radio show is definitely awesome, but it's not oh, it it it alone ain't worth that. It's not the monetization

like personal finance stuff, and the radio show is definitely awesome, but it's not oh, it it it alone ain't worth that. It's not the monetization

21:48

engine. And so if you already have that monetization engine and you build a podcast, I think it's lights out, man. I think you can crush it. I, and what's interesting is our pods not even big. Let's just say we're between one and three million downloads depending on, a combination of YouTube or not YouTube.

engine. And so if you already have that monetization engine and you build a podcast, I think it's lights out, man. I think you can crush it. I, and what's interesting is our pods not even big. Let's just say we're between one and three million downloads depending on, a combination of YouTube or not YouTube.

22:03

I, and it's it's not YouTube first. So, like, we we our faces aren't out there. If I'm walking around a top ten city, so like a New York

I, and it's it's not YouTube first. So, like, we we our faces aren't out there. If I'm walking around a top ten city, so like a New York

22:13

down to, like, a Denver,

down to, like, a Denver,

22:15

I will get recognized maybe once a day. And that is a very small audience. That is not a there's three hundred and fifty million people in America, and we only reach one or three million of them a month. And I get recognized probably five times a week.

I will get recognized maybe once a day. And that is a very small audience. That is not a there's three hundred and fifty million people in America, and we only reach one or three million of them a month. And I get recognized probably five times a week.

22:30

Or, like, yesterday, I went to Lululemon and I had to give her my email and my email is is my name. And I told her my name and she looked up and she goes, wait for my first million. Are you staying for my I was like, yeah. What's going on? She goes, I thought I recognized your voice.

Or, like, yesterday, I went to Lululemon and I had to give her my email and my email is is my name. And I told her my name and she looked up and she goes, wait for my first million. Are you staying for my I was like, yeah. What's going on? She goes, I thought I recognized your voice.

22:45

And, like, that happens all the time. And that's when one of my biggest surprises is that we get recognized

And, like, that happens all the time. And that's when one of my biggest surprises is that we get recognized

22:51

on such a small audience. And the people are, like,

on such a small audience. And the people are, like,

22:55

pumped. They're excited, which I would be too if I if I, you know, like Brendan Shaw is someone I really admire and you probably have no idea who that is. And he's not, like, famous a list famous. If I saw him, I would be like, dude, can I get a picture? You know what I mean? It is. So it's that's the interesting thing about podcasts.

pumped. They're excited, which I would be too if I if I, you know, like Brendan Shaw is someone I really admire and you probably have no idea who that is. And he's not, like, famous a list famous. If I saw him, I would be like, dude, can I get a picture? You know what I mean? It is. So it's that's the interesting thing about podcasts.

23:09

Do you

Do you

23:11

get, like, Instagram models that slide into your DMs? So

get, like, Instagram models that slide into your DMs? So

23:14

that's funny.

that's funny.

23:16

I surveyed my Twitter audience And I said, what gender are you? And it was ninety three percent dudes. And if you go to our meetups, we had a meetup in New York.

I surveyed my Twitter audience And I said, what gender are you? And it was ninety three percent dudes. And if you go to our meetups, we had a meetup in New York.

23:25

We had

We had

23:26

fifteen hundred people RSVP. I don't know how many people actually showed up, but let's just say eight hundred or five hundred people showed up. I'm pretty sure it was ninety percent men as well. So my stuff is mostly all men and also on all of my social media profiles, there's a picture of me and my wife is as either the main picture or the cover picture. So most every and I always talk about her. So most everyone knows that I'm married.

fifteen hundred people RSVP. I don't know how many people actually showed up, but let's just say eight hundred or five hundred people showed up. I'm pretty sure it was ninety percent men as well. So my stuff is mostly all men and also on all of my social media profiles, there's a picture of me and my wife is as either the main picture or the cover picture. So most every and I always talk about her. So most everyone knows that I'm married.

23:50

So do I get like women dming me in the in the sexual sense?

So do I get like women dming me in the in the sexual sense?

23:54

No. But that's not really. Like, it's happened, like, maybe at most once a month But, like, you have to remember that, a, this is, like, a tech and business podcast. And, b, I'm, like, a Midwestern

No. But that's not really. Like, it's happened, like, maybe at most once a month But, like, you have to remember that, a, this is, like, a tech and business podcast. And, b, I'm, like, a Midwestern

24:04

seven. So, like, you know,

seven. So, like, you know,

24:07

I'm a Missouri seven at like a New York six.

I'm a Missouri seven at like a New York six.

24:11

Do you guys, like, ninety nine percent of our audience if they had Instagram models sliding into their DMs once a month would not be like, it's not that much. They'd be like, I got Instagram models sliding into my DMs once a month, baby. I'm rich. I'm famous. Well, I could and I get I now how many fake hot,

Do you guys, like, ninety nine percent of our audience if they had Instagram models sliding into their DMs once a month would not be like, it's not that much. They'd be like, I got Instagram models sliding into my DMs once a month, baby. I'm rich. I'm famous. Well, I could and I get I now how many fake hot,

24:28

profiles do I get sliding into my DMs once or five times a day? So so I don't know how many of these women are actually real, but I would say maybe one time a month there's someone who, like, I'll even I'll be sitting next to Sarah and my wife, and I'll be like, Hey, this is crazy. Check this out. And, like, we'll laugh about it. And I'm, like,

profiles do I get sliding into my DMs once or five times a day? So so I don't know how many of these women are actually real, but I would say maybe one time a month there's someone who, like, I'll even I'll be sitting next to Sarah and my wife, and I'll be like, Hey, this is crazy. Check this out. And, like, we'll laugh about it. And I'm, like,

24:47

you know, I ain't touching that, but just so you know, like, this exists.

you know, I ain't touching that, but just so you know, like, this exists.

24:50

I was talking to someone who is more conventionally famous than either one of us. And,

I was talking to someone who is more conventionally famous than either one of us. And,

24:57

and they were talking about how they get, like, real, like, verified models,

and they were talking about how they get, like, real, like, verified models,

25:03

sliding into their DMs all the time. This person has a girlfriend

sliding into their DMs all the time. This person has a girlfriend

25:07

and, and is in a long distance relationship. It's very hard for them. They're just, like, all the time these people are sliding. That's crazy. No. I I get, like, I get, like, the hand models. I don't get the face models or the body models. No. I I don't exactly get that. But what what happens a lot is If when it's warm outside, I always work out outside and I'm always shirtless.

and, and is in a long distance relationship. It's very hard for them. They're just, like, all the time these people are sliding. That's crazy. No. I I get, like, I get, like, the hand models. I don't get the face models or the body models. No. I I don't exactly get that. But what what happens a lot is If when it's warm outside, I always work out outside and I'm always shirtless.

25:27

There seems to be a, like, just an unlucky pattern of I get recognized shirtless

There seems to be a, like, just an unlucky pattern of I get recognized shirtless

25:32

a a fair bit. And I always put my shirt on right when I'm because, like, me and Sarah have been on walks where I've been shirtless. And, like, a guy will come up with, like, with his, like, four year old daughter and say, like, what's up? And I'm, like, oh, dude. I'm totally making this little girl uncomfortable being this shirtless dude right here. So, like, that's our joke is, like, I try. If I ever gonna be shirtless, I'll wear, like, glasses or something because I don't wanna be, that one time that I see someone that is, like, uncomfortable for them.

a a fair bit. And I always put my shirt on right when I'm because, like, me and Sarah have been on walks where I've been shirtless. And, like, a guy will come up with, like, with his, like, four year old daughter and say, like, what's up? And I'm, like, oh, dude. I'm totally making this little girl uncomfortable being this shirtless dude right here. So, like, that's our joke is, like, I try. If I ever gonna be shirtless, I'll wear, like, glasses or something because I don't wanna be, that one time that I see someone that is, like, uncomfortable for them.

25:56

But that happens all the time. It happened yesterday. You so you're saying your body's more famous than your faces?

But that happens all the time. It happened yesterday. You so you're saying your body's more famous than your faces?

26:01

No. I'm saying it's a coincidence that I usually when I'm outside during the day, I'm shirtless and,

No. I'm saying it's a coincidence that I usually when I'm outside during the day, I'm shirtless and,

26:06

again, my mom Maybe it's not a coincidence. Maybe they're just letting maybe they don't recognize your face. But, like, that those are Sampar's pets. I can tell those are Sampar's abs. I was and and, like, I've got, like, I've got, like, a New York seven point five baud. And so, like, it's not always embarrassing, but, the other so the other day, we released an episode that was,

again, my mom Maybe it's not a coincidence. Maybe they're just letting maybe they don't recognize your face. But, like, that those are Sampar's pets. I can tell those are Sampar's abs. I was and and, like, I've got, like, I've got, like, a New York seven point five baud. And so, like, it's not always embarrassing, but, the other so the other day, we released an episode that was,

26:27

about, like, fitness. And so we had people loved it. People loved it. Yeah. People loved it. It's a great episode. But Sam,

about, like, fitness. And so we had people loved it. People loved it. Yeah. People loved it. It's a great episode. But Sam,

26:34

deemed me and was like, Hey, can we change my after pic? I don't think I looked ripped enough and started sending me, like, five to ten shirtless pics. It was like Dude, if I'm gonna be shirt Where does my body look best? If I'm gonna be shirtless on the internet, like, I I would prefer, like, the best. I get it. Me in the best light. So, like, that's it. But, anyway, that's the update on the pod. Do we wanna talk any more about that? Just like one other thing. Just like a couple of frameworks that I think are interesting.

deemed me and was like, Hey, can we change my after pic? I don't think I looked ripped enough and started sending me, like, five to ten shirtless pics. It was like Dude, if I'm gonna be shirt Where does my body look best? If I'm gonna be shirtless on the internet, like, I I would prefer, like, the best. I get it. Me in the best light. So, like, that's it. But, anyway, that's the update on the pod. Do we wanna talk any more about that? Just like one other thing. Just like a couple of frameworks that I think are interesting.

27:00

So

So

27:01

I've been thinking this for a little bit.

I've been thinking this for a little bit.

27:03

It's interesting. We do interviews, and it's always surprising which episodes actually pop off. Like, we'll get someone really, really famous.

It's interesting. We do interviews, and it's always surprising which episodes actually pop off. Like, we'll get someone really, really famous.

27:10

And their episode will do okay.

And their episode will do okay.

27:12

And then we'll get Peter levels or we'll get Dharmesh,

And then we'll get Peter levels or we'll get Dharmesh,

27:16

and the episode will go crazy. We'll do super well. Dude, because we need more unique, weird people. Sometimes we're cloud chasers. You need unique people. And it's like when you get unique people that have a super engaged audience that want to hear from them, but don't get to hear from them often, then it totally blows up. So I've been thinking about that recently.

and the episode will go crazy. We'll do super well. Dude, because we need more unique, weird people. Sometimes we're cloud chasers. You need unique people. And it's like when you get unique people that have a super engaged audience that want to hear from them, but don't get to hear from them often, then it totally blows up. So I've been thinking about that recently.

27:35

With my pod in terms of what I do. So I could go the route of, like,

With my pod in terms of what I do. So I could go the route of, like,

27:40

doing more episodes like Julie Caesar. Like, I could do,

doing more episodes like Julie Caesar. Like, I could do,

27:43

a Charlemagne or Winston Churchill or Muhammad Ali.

a Charlemagne or Winston Churchill or Muhammad Ali.

27:46

Yeah. Bottom line is there's actually a lot of Muhammad Ali content out there, and you could probably

Yeah. Bottom line is there's actually a lot of Muhammad Ali content out there, and you could probably

27:52

find stuff that's as good as my podcast or nearly as good as my podcast out there.

find stuff that's as good as my podcast or nearly as good as my podcast out there.

27:58

And so I've pivoted to doing stuff that's a little more niche. And so I just didn't episode on Brigham Young,

And so I've pivoted to doing stuff that's a little more niche. And so I just didn't episode on Brigham Young,

28:04

who most people don't care about, but some people care about very, very passionately.

who most people don't care about, but some people care about very, very passionately.

28:09

And so it's actually on track to be my most downloaded episode. And so I'm trying to, like, adopt that Peter levels. Peter levels,

And so it's actually on track to be my most downloaded episode. And so I'm trying to, like, adopt that Peter levels. Peter levels,

28:16

Dharmesh, like, unique episode

Dharmesh, like, unique episode

28:19

kind of framework

kind of framework

28:20

of

of

28:21

now I'm starting to think like, okay, bring me on huge in the Mormon community. Like, people wanna hear about that. That's gonna down that's gonna drive downloads and then those people are into my audience. Who else can I do? Like, who is the greatest emperor of of

now I'm starting to think like, okay, bring me on huge in the Mormon community. Like, people wanna hear about that. That's gonna down that's gonna drive downloads and then those people are into my audience. Who else can I do? Like, who is the greatest emperor of of

28:36

Cambodia. You know? Like,

Cambodia. You know? Like,

28:38

Cambodia probably don't get a lot of podcast made about their heroes. Right? So, like, can I do that? Can I drive something for that audience? And then those people could come super Dude, have you ever looked up? Have you ever watched Bruno Mars YouTube videos? No. Are they good? No. So that's my point. So a lot, like, Bruno Mars is one of those guys who, like, everyone knows about, but not that many people seek him out, even though he's pretty amazing. And I love his music videos, and I always some of them, and they have, like, one, two, three, even four, I believe, billion views.

Cambodia probably don't get a lot of podcast made about their heroes. Right? So, like, can I do that? Can I drive something for that audience? And then those people could come super Dude, have you ever looked up? Have you ever watched Bruno Mars YouTube videos? No. Are they good? No. So that's my point. So a lot, like, Bruno Mars is one of those guys who, like, everyone knows about, but not that many people seek him out, even though he's pretty amazing. And I love his music videos, and I always some of them, and they have, like, one, two, three, even four, I believe, billion views.

29:08

Bruno Mars has four billion views. And you and I was wondering why I looked it up on Wikipedia, and then I looked it on the YouTube comments to see if it was, like, if it if I felt like it aligned, but basically Bruno Mars,

Bruno Mars has four billion views. And you and I was wondering why I looked it up on Wikipedia, and then I looked it on the YouTube comments to see if it was, like, if it if I felt like it aligned, but basically Bruno Mars,

29:19

his mother is Filipino.

his mother is Filipino.

29:20

So he's part Filipino.

So he's part Filipino.

29:22

And the fill Philippine I mean, how many people live in the Philippines? Like, you know, a ton, I think, like, hundreds of millions. So it's not exact it's not exactly like a small little country. But in terms of the amount of people who exist in that country compared to their cultural relevance on a global scale,

And the fill Philippine I mean, how many people live in the Philippines? Like, you know, a ton, I think, like, hundreds of millions. So it's not exact it's not exactly like a small little country. But in terms of the amount of people who exist in that country compared to their cultural relevance on a global scale,

29:38

you know, they're not they're not exactly represented a ton. And so when this American Filipino guy, it's kinda like Jeremy Lynn in the NBA, you know, there there's a lot of Chinese weren't a lot of Chinese basketball players. And so when Bruno Mars, like, got famous, like, the Filipinos were like, yes. One of us, they're killing it. And so they just, like, get behind that person. Same with Bior. From Iceland. Iceland, like, not exactly incredibly relevant. You know, they don't exactly invent a lot of things including entertainment that, like, it's recognized on grand scale. And when B York, like, gets a little bit of,

you know, they're not they're not exactly represented a ton. And so when this American Filipino guy, it's kinda like Jeremy Lynn in the NBA, you know, there there's a lot of Chinese weren't a lot of Chinese basketball players. And so when Bruno Mars, like, got famous, like, the Filipinos were like, yes. One of us, they're killing it. And so they just, like, get behind that person. Same with Bior. From Iceland. Iceland, like, not exactly incredibly relevant. You know, they don't exactly invent a lot of things including entertainment that, like, it's recognized on grand scale. And when B York, like, gets a little bit of,

30:08

love from America or Europe, they all pounce on that shit and they go, hell yes. One of us. It's like, It's like Nellie in Saint Louis. In St. Louis, where I'm from, like, you know, my sixty five year old white dad is like, Nellie's the man. He sir sir Nellie. Like, people everyone at St. Louis is like Nellie's just our god. He's our mayor. We will do anything for Nellie because he represented us, and we didn't have a lot of representation. St. Louis. So anyway, I think it's the same way with different topics where if you find that

love from America or Europe, they all pounce on that shit and they go, hell yes. One of us. It's like, It's like Nellie in Saint Louis. In St. Louis, where I'm from, like, you know, my sixty five year old white dad is like, Nellie's the man. He sir sir Nellie. Like, people everyone at St. Louis is like Nellie's just our god. He's our mayor. We will do anything for Nellie because he represented us, and we didn't have a lot of representation. St. Louis. So anyway, I think it's the same way with different topics where if you find that

30:36

one or two things that it's okay if it's not that many people, but they're, like, passionate about it and they could rally behind it and they're like finally something for us, that just makes it so much see so much easier to get popular. It's a little bit of the Amazon strategy. Right? Like, Amazon is the store for everything online. Right? But it didn't start out that way. It was a bookstore, and then it was a DVD store, and then it was a dog toy store, And it's, like, actually just a collection of niches that all got bundled. And that I think that works for content as well. You can just go out and collect niches And then it becomes, like, a big broad audience even though you don't start that way. Yeah. And so, right, at this point, we're a little bit more broad. We're still not that broad, but we're more broad.

one or two things that it's okay if it's not that many people, but they're, like, passionate about it and they could rally behind it and they're like finally something for us, that just makes it so much see so much easier to get popular. It's a little bit of the Amazon strategy. Right? Like, Amazon is the store for everything online. Right? But it didn't start out that way. It was a bookstore, and then it was a DVD store, and then it was a dog toy store, And it's, like, actually just a collection of niches that all got bundled. And that I think that works for content as well. You can just go out and collect niches And then it becomes, like, a big broad audience even though you don't start that way. Yeah. And so, right, at this point, we're a little bit more broad. We're still not that broad, but we're more broad.

31:16

And, like, we make dumber jokes, and we talk about Kim Kardashian every once in a while now. And, but before it was just, like, this dude's making five grand a month on the internet. You know what I'm saying?

And, like, we make dumber jokes, and we talk about Kim Kardashian every once in a while now. And, but before it was just, like, this dude's making five grand a month on the internet. You know what I'm saying?

31:27

Alright. Is that the pod? That's the pod.

Alright. Is that the pod? That's the pod.

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