00:00

Like, everybody here, we can all consume whatever we want. So we can find whatever planes we want. Like, you know, you can fly private, you can stay in the nicer hotels, get the RBBs, go out to dinner every single night of the week, at the five star restaurant, at the Michelin Star, and you can do that for the rest of your life, like,

Like, everybody here, we can all consume whatever we want. So we can find whatever planes we want. Like, you know, you can fly private, you can stay in the nicer hotels, get the RBBs, go out to dinner every single night of the week, at the five star restaurant, at the Michelin Star, and you can do that for the rest of your life, like,

00:15

You, your personal needs, as a human being, are satisfied.

You, your personal needs, as a human being, are satisfied.

00:19

But I can't get by that skyscraper right there.

But I can't get by that skyscraper right there.

00:22

And I can't buy that this huge company, And so what happens is, like, the things that you wanna buy change. And so you create a nuclear deficit for the amount of wealth that you want. Again, this is just assuming you like the gate. And so, like, I like the game, so I just wanna keep playing it.

And I can't buy that this huge company, And so what happens is, like, the things that you wanna buy change. And so you create a nuclear deficit for the amount of wealth that you want. Again, this is just assuming you like the gate. And so, like, I like the game, so I just wanna keep playing it.

00:44

Where should we where should we start? Because you do a lot of these interviews. What,

Where should we where should we start? Because you do a lot of these interviews. What,

00:49

What's the fun version of this for you? Because I feel like if somebody actually wants to know an answer to something, it's been published. You got a book. You got a Twitter. You got you got a thousand YouTube videos.

What's the fun version of this for you? Because I feel like if somebody actually wants to know an answer to something, it's been published. You got a book. You got a Twitter. You got you got a thousand YouTube videos.

00:59

Like, if you're motivated, you can go find the answer. Like, I tweeted out, you know, Alex coming on the pod say, what would you like to know? They're like, I'd like to know his thoughts on offers. Making a sure offer. Like, yes, literally his book. It and I think the book is, like, free or ninety nine cents. So, like, that's just a lazy lazy question at this point.

Like, if you're motivated, you can go find the answer. Like, I tweeted out, you know, Alex coming on the pod say, what would you like to know? They're like, I'd like to know his thoughts on offers. Making a sure offer. Like, yes, literally his book. It and I think the book is, like, free or ninety nine cents. So, like, that's just a lazy lazy question at this point.

01:17

But I know whenever I do interviews, there's some version of the conversations that are more fun or I'm like, yeah, when when we talk about that stuff, it's more interesting to me, and that kinda lights me up in a different way. What what is that for you? Well, I'll say there's two things that I've been, probably focused a lot on. One is,

But I know whenever I do interviews, there's some version of the conversations that are more fun or I'm like, yeah, when when we talk about that stuff, it's more interesting to me, and that kinda lights me up in a different way. What what is that for you? Well, I'll say there's two things that I've been, probably focused a lot on. One is,

01:31

obviously, acquisition dot com. And so, like, what we're doing and and,

obviously, acquisition dot com. And so, like, what we're doing and and,

01:35

kinda clarifying the mission between

kinda clarifying the mission between

01:38

well, all the stuff that we're actually doing every day. And then the other side of it is just that the lead's book is coming out.

well, all the stuff that we're actually doing every day. And then the other side of it is just that the lead's book is coming out.

01:44

And so it's tough because I I'm sure you guys have had stuff that you've worked on, and, it's, like, been on its way coming out.

And so it's tough because I I'm sure you guys have had stuff that you've worked on, and, it's, like, been on its way coming out.

01:51

And all of your energy is going into writing it or building it or recording stuff about it, and then you can't talk about it because I don't wanna I don't wanna don't wanna talk about all the time until it's, like, ready to to go off.

And all of your energy is going into writing it or building it or recording stuff about it, and then you can't talk about it because I don't wanna I don't wanna don't wanna talk about all the time until it's, like, ready to to go off.

02:03

And so the six weeks beforehand is when it's, like, We have all this prerecorded stuff. I've got, like, full courses. Like, I've got all this shit that's gonna that's gonna drop.

And so the six weeks beforehand is when it's, like, We have all this prerecorded stuff. I've got, like, full courses. Like, I've got all this shit that's gonna that's gonna drop.

02:14

When the next book comes out, but I haven't talked about anything leads related for, like, two years because I've known because I've been working on it for two years. For the next launch. So those are the two things,

When the next book comes out, but I haven't talked about anything leads related for, like, two years because I've known because I've been working on it for two years. For the next launch. So those are the two things,

02:24

that are, like, top of mind for me. Like, what we're doing on the Moising Media side and acquisition dot com, and then

that are, like, top of mind for me. Like, what we're doing on the Moising Media side and acquisition dot com, and then

02:29

and then the the lead stuff. What's the split between those two? So you got media, you got acquisitions dot com.

and then the the lead stuff. What's the split between those two? So you got media, you got acquisitions dot com.

02:36

Give me the time split. So given on a given month, you know, what percent if there's a pie chart, what do you spend on the on the content versus acquisitions?

Give me the time split. So given on a given month, you know, what percent if there's a pie chart, what do you spend on the on the content versus acquisitions?

02:45

And then also on the money side. Like,

And then also on the money side. Like,

02:48

are you making more off the media? Are you making more off acquisitions? What's this? What's the relative difference between the two? Yeah. We we lose money on media.

are you making more off the media? Are you making more off acquisitions? What's this? What's the relative difference between the two? Yeah. We we lose money on media.

02:57

So, no, we we don't make money. I think I think

So, no, we we don't make money. I think I think

02:59

between, like, AdSense and if you consider book sales a part of that,

between, like, AdSense and if you consider book sales a part of that,

03:04

But I give the book away for ninety nine cents. Actually, Amazon updated it because we reuploaded it with, like, some fix it, and they wouldn't let us go below one night. Now makes all the times I said ninety nine cents, like, people would be like, you just try to get us. It's sex. Anyways.

But I give the book away for ninety nine cents. Actually, Amazon updated it because we reuploaded it with, like, some fix it, and they wouldn't let us go below one night. Now makes all the times I said ninety nine cents, like, people would be like, you just try to get us. It's sex. Anyways.

03:18

But, no, I think the book does,

But, no, I think the book does,

03:21

The book does about a million bucks a year in profit in terms of, like, what it what it makes.

The book does about a million bucks a year in profit in terms of, like, what it what it makes.

03:27

And then and then AdSense is be, like, five hundred grand a year. So it's, like, one and a half million. And that,

And then and then AdSense is be, like, five hundred grand a year. So it's, like, one and a half million. And that,

03:33

that, that barely covers the media team.

that, that barely covers the media team.

03:36

And so that's How big is the team right now? We've got ten, and then we've got vendors.

And so that's How big is the team right now? We've got ten, and then we've got vendors.

03:41

Are you enjoying it?

Are you enjoying it?

03:43

Yeah. I dig it. It's fun. Right now, we do I report one set to answer your question, Sean, about time split.

Yeah. I dig it. It's fun. Right now, we do I report one set to answer your question, Sean, about time split.

03:49

We do one recording day every fourteen days. That's, like, the direct to camera stuff. And then you know, if I do a podcast, like, I got one of my guys here Trevor, just reporting,

We do one recording day every fourteen days. That's, like, the direct to camera stuff. And then you know, if I do a podcast, like, I got one of my guys here Trevor, just reporting,

03:58

you know, our our side of it so that they can clip this stuff later. So are you enjoying, like, the celebrity that comes with this, you know, getting noticed and things like that. Enjoy is probably, like, because I feel like there's some people who love attention and there's some people who hate attention.

you know, our our side of it so that they can clip this stuff later. So are you enjoying, like, the celebrity that comes with this, you know, getting noticed and things like that. Enjoy is probably, like, because I feel like there's some people who love attention and there's some people who hate attention.

04:11

I'm, like,

I'm, like,

04:12

right in the middle. You know what I mean? Like, I was I was purposely

right in the middle. You know what I mean? Like, I was I was purposely

04:16

deliberately

deliberately

04:17

not public because I wanted to be rich and anonymous, and that was kinda like the mission for a long time for me.

not public because I wanted to be rich and anonymous, and that was kinda like the mission for a long time for me.

04:22

And then now that we are on there, I would say that there are pros and there are cons of increasing, you know, fame or what do you wanna call it recognition?

And then now that we are on there, I would say that there are pros and there are cons of increasing, you know, fame or what do you wanna call it recognition?

04:31

I think the praise outweigh the cons, but there are cons. Like what?

I think the praise outweigh the cons, but there are cons. Like what?

04:36

You get weirdos. You don't even mean like we're we have via security. You know what I mean? Like, we go to, like, I can't I can't attend

You get weirdos. You don't even mean like we're we have via security. You know what I mean? Like, we go to, like, I can't I can't attend

04:42

any event.

any event.

04:44

Like, I can't attend an event. Like, I can't go to somebody's, like, small group meetup. Like, I can't I guess it's very hard,

Like, I can't attend an event. Like, I can't go to somebody's, like, small group meetup. Like, I can't I guess it's very hard,

04:50

because I can't enjoy anything,

because I can't enjoy anything,

04:52

because I'll have a line of people who are, you know, asking for advice or signatures or pictures or whatever. And, like, again, I am grateful as shit to everybody to do that. It just, like, it's a different experience. So I just have to I have to if I'm gonna go to something, I go into it knowing that's what my experience is gonna be, not whatever or whoever's on stage.

because I'll have a line of people who are, you know, asking for advice or signatures or pictures or whatever. And, like, again, I am grateful as shit to everybody to do that. It just, like, it's a different experience. So I just have to I have to if I'm gonna go to something, I go into it knowing that's what my experience is gonna be, not whatever or whoever's on stage.

05:10

Yeah. It makes the online experience dope, but it makes the real life experience less. It's different. It's different. That's pretty fundamentally just changes what the in person experience is. Like, if I walk out so, like, interesting is that I was able to or have been able to to to mark how social media and, like, the the audience has grown by the number of real world interventions I had per unit of time. And so, like, I remember the first time I recognized public, and then it was once a month, and then it was once a week, and then it was once a day, and then it was every time I walk outside the door, and now it's about five times or six times every time I walk outside.

Yeah. It makes the online experience dope, but it makes the real life experience less. It's different. It's different. That's pretty fundamentally just changes what the in person experience is. Like, if I walk out so, like, interesting is that I was able to or have been able to to to mark how social media and, like, the the audience has grown by the number of real world interventions I had per unit of time. And so, like, I remember the first time I recognized public, and then it was once a month, and then it was once a week, and then it was once a day, and then it was every time I walk outside the door, and now it's about five times or six times every time I walk outside.

05:44

I get I get recognized.

I get I get recognized.

05:47

And so, like, I'd just imagine that that just continues to compound, you know, with time and with distribution.

And so, like, I'd just imagine that that just continues to compound, you know, with time and with distribution.

05:52

So it's just it's different. But here's the pros. We get the best talent for our portfolio companies and frac acquisition dot com because so many people wanna come here.

So it's just it's different. But here's the pros. We get the best talent for our portfolio companies and frac acquisition dot com because so many people wanna come here.

06:01

We get them for at market rate or or below because all the learnings that they want and the other people who are also pro players on the team.

We get them for at market rate or or below because all the learnings that they want and the other people who are also pro players on the team.

06:08

We get the best deal flow that's all proprietary. Companies that wanna work specifically with us, they're not trying to exit to anyone or sell to anyone, they want to work with us deliberately to scale the company. So, like,

We get the best deal flow that's all proprietary. Companies that wanna work specifically with us, they're not trying to exit to anyone or sell to anyone, they want to work with us deliberately to scale the company. So, like,

06:20

I continue to do it because I'm more rewarded for doing it than I am punished for doing it. There are definitely, you know, you get weird letters and you get, you know, weird attacks and things like that. Like, it's just, you know, it's it comes with the territory, and it's to be expected. And so,

I continue to do it because I'm more rewarded for doing it than I am punished for doing it. There are definitely, you know, you get weird letters and you get, you know, weird attacks and things like that. Like, it's just, you know, it's it comes with the territory, and it's to be expected. And so,

06:35

for us to prose outweigh the cons, but there are kinds. I remember talking to, Tim Farris,

for us to prose outweigh the cons, but there are kinds. I remember talking to, Tim Farris,

06:40

And you could just tell from the outside, but he

And you could just tell from the outside, but he

06:43

I don't know if he's mainstream famous or not,

I don't know if he's mainstream famous or not,

06:46

or if I'm in a bubble, but he's popular enough that he has all these people listening to him and all that stuff. But he what the cool thing about him was he had high profile people and people who a lot of people who listen to you, you're like, I'm thankful that you listen, but I don't exactly wanna go hang out with you. But he would actually have a ton of listeners who would reach out to him who are, like, you know, like, the Matthew Maconaughey's in the world or or some, like, football coach or Ryan Holiday has that too where it's, like, someone who's, like, a big deal who you're, like,

or if I'm in a bubble, but he's popular enough that he has all these people listening to him and all that stuff. But he what the cool thing about him was he had high profile people and people who a lot of people who listen to you, you're like, I'm thankful that you listen, but I don't exactly wanna go hang out with you. But he would actually have a ton of listeners who would reach out to him who are, like, you know, like, the Matthew Maconaughey's in the world or or some, like, football coach or Ryan Holiday has that too where it's, like, someone who's, like, a big deal who you're, like,

07:16

Oh my god. You listened to me. That's amazing. I would I would be honored to go and hang out with you. And he had he had stories like that. And Sean and I have had that a little bit where, like, some, like, business person who we both admire will be like, yeah, I heard your pod on this thing and I'm like, oh, wow. You listened to that. Has that have you crossed that threshold where you have people who you admire who are messaging you and being like, man, what you said was really cool. What you're you know, I have a question about x y and z and you're like, oh, man, that's amazing. My heroes wanna talk to me now. Yeah.

Oh my god. You listened to me. That's amazing. I would I would be honored to go and hang out with you. And he had he had stories like that. And Sean and I have had that a little bit where, like, some, like, business person who we both admire will be like, yeah, I heard your pod on this thing and I'm like, oh, wow. You listened to that. Has that have you crossed that threshold where you have people who you admire who are messaging you and being like, man, what you said was really cool. What you're you know, I have a question about x y and z and you're like, oh, man, that's amazing. My heroes wanna talk to me now. Yeah.

07:44

What I mean, yes. I don't wanna put anyone on blast, but, like, there have been some mega mega influencers who are like,

What I mean, yes. I don't wanna put anyone on blast, but, like, there have been some mega mega influencers who are like,

07:51

followed me and, like, hit me, and they were like, dude, this is awesome. And I'm like,

followed me and, like, hit me, and they were like, dude, this is awesome. And I'm like,

07:55

well, now I think less of you because you follow my content. So I think red flag there. You know, I Laila, the biggest red flag I had with her was that she was into me.

well, now I think less of you because you follow my content. So I think red flag there. You know, I Laila, the biggest red flag I had with her was that she was into me.

08:04

And

And

08:06

oh, no. Gonna. But, Yeah. Like, some NFL players that I used to, like, you know, really look up to, like, huge MLB stars, like, and, like, shoot, shoot podcasters that that, you know, followed me in. And, yeah, it's been cool. One of the one of the reverse situations is what I like go to, like, see I'm like, oh, yeah. How is so and so celebrity? And I click and it says, like, follow back. And I'm like,

oh, no. Gonna. But, Yeah. Like, some NFL players that I used to, like, you know, really look up to, like, huge MLB stars, like, and, like, shoot, shoot podcasters that that, you know, followed me in. And, yeah, it's been cool. One of the one of the reverse situations is what I like go to, like, see I'm like, oh, yeah. How is so and so celebrity? And I click and it says, like, follow back. And I'm like,

08:30

but, no, it's it's cool. I mean, it's it's it's surreal. I'm sure you guys have had it's surreal. It's very, Well, I grew up, like, admiring Lat's arm I'm I'm big into endurance sports. And one time I got an email, and it was like, hey, just wanna let you know, I love the hustle.

but, no, it's it's cool. I mean, it's it's it's surreal. I'm sure you guys have had it's surreal. It's very, Well, I grew up, like, admiring Lat's arm I'm I'm big into endurance sports. And one time I got an email, and it was like, hey, just wanna let you know, I love the hustle.

08:45

And he signed it with Lance and the you could tell it was Lance Armstrong by his Gmail. And I was like, I don't believe this is really Lance Armstrong. If it is, here's my phone number. Call me right now.

And he signed it with Lance and the you could tell it was Lance Armstrong by his Gmail. And I was like, I don't believe this is really Lance Armstrong. If it is, here's my phone number. Call me right now.

08:55

And he he he called me within, like, three minutes. And I was, like, he called me, he goes, Sam, what's going on? And I was, like,

And he he he called me within, like, three minutes. And I was, like, he called me, he goes, Sam, what's going on? And I was, like,

09:02

Lance? Is this completely useful? Yeah. And I and then I I had a couple other

Lance? Is this completely useful? Yeah. And I and then I I had a couple other

09:09

athletes Holler at us. And I remember thinking, like, growing up playing sports, I would have killed to have athlete, like, this recognized me, and I could never achieve the athletic greatness enough for them to acknowledge, you know, my talents. And then now you just take this total, like, outside

athletes Holler at us. And I remember thinking, like, growing up playing sports, I would have killed to have athlete, like, this recognized me, and I could never achieve the athletic greatness enough for them to acknowledge, you know, my talents. And then now you just take this total, like, outside

09:25

path and you get to it. Or, like, one time we had, like, this was really weird, but, like, the lead singer of Lincoln Park,

path and you get to it. Or, like, one time we had, like, this was really weird, but, like, the lead singer of Lincoln Park,

09:31

Mike. He, like, tweeted out that he likes our pod and the hustle, whatever. And I was like, oh, that's sick. Like, I Never not I would have wanted to have met you, but there's no way I could have gone down this normal path. But if we went this weird way, we finally kinda

Mike. He, like, tweeted out that he likes our pod and the hustle, whatever. And I was like, oh, that's sick. Like, I Never not I would have wanted to have met you, but there's no way I could have gone down this normal path. But if we went this weird way, we finally kinda

09:44

met, and I found that to be very strange and awesome.

met, and I found that to be very strange and awesome.

09:48

Yeah. It's sort of that,

Yeah. It's sort of that,

09:49

be so good they can't ignore you as an general advice for life. Like, whatever whatever you want is on the other side of you being so good that you can't be ignored.

be so good they can't ignore you as an general advice for life. Like, whatever whatever you want is on the other side of you being so good that you can't be ignored.

09:59

And anything.

And anything.

10:00

Things, and and and and anything. And also,

Things, and and and and anything. And also,

10:03

like, it doesn't have to be I think that's kind of what you're saying, Sam, it doesn't have to be the thing you expect.

like, it doesn't have to be I think that's kind of what you're saying, Sam, it doesn't have to be the thing you expect.

10:08

Right. Like, oh, you want, you know, you want to meet Warren Buffett someday. You don't have to be a stock picker not that's probably actually the least likely way that Warren Buffett's gonna wanna gonna wanna know you. And in general, you shouldn't really pick based on what they want. You should just pick based on the thing you can actually get so good at that you can't be ignored.

Right. Like, oh, you want, you know, you want to meet Warren Buffett someday. You don't have to be a stock picker not that's probably actually the least likely way that Warren Buffett's gonna wanna gonna wanna know you. And in general, you shouldn't really pick based on what they want. You should just pick based on the thing you can actually get so good at that you can't be ignored.

10:27

And, it's hard to do. Obviously, that's hard to do, but it's, like, more of the

And, it's hard to do. Obviously, that's hard to do, but it's, like, more of the

10:31

It's more of the right guidance than, than many other pit bits of advice you could take as as far as, like, a north star for how you're gonna, like, you know, what you're gonna go for.

It's more of the right guidance than, than many other pit bits of advice you could take as as far as, like, a north star for how you're gonna, like, you know, what you're gonna go for.

10:40

Right. Exactly.

Right. Exactly.

10:42

And so, anyway, it's cool that we're all kinda, like, seeing that in reality,

And so, anyway, it's cool that we're all kinda, like, seeing that in reality,

10:46

it can come true.

it can come true.

10:48

Alex,

Alex,

10:49

Go ahead. Sorry. Go ahead, Tim. I was gonna say, are you enjoying acquisitions dot com? Because I know when we first talked to you, I think you are maybe only a year or years in, you're relatively new. I think you had just sold,

Go ahead. Sorry. Go ahead, Tim. I was gonna say, are you enjoying acquisitions dot com? Because I know when we first talked to you, I think you are maybe only a year or years in, you're relatively new. I think you had just sold,

11:02

Jim March. Are you happy with, like,

Jim March. Are you happy with, like,

11:06

is it what you thought it was going to be and do you actually like doing and by the way, explain what acquisitions -- Yeah. -- what what that is. Yeah. And so it's acquisition dot com. I I emphasize that is because there's somebody who bought acquisitions, plural dot com, and it's just not it's not me. It's different with me. But acquisition dot com,

is it what you thought it was going to be and do you actually like doing and by the way, explain what acquisitions -- Yeah. -- what what that is. Yeah. And so it's acquisition dot com. I I emphasize that is because there's somebody who bought acquisitions, plural dot com, and it's just not it's not me. It's different with me. But acquisition dot com,

11:23

is our portfolio of companies. And,

is our portfolio of companies. And,

11:26

so I'll give the the the TLDR ninety second. So I

so I'll give the the the TLDR ninety second. So I

11:30

had a chain of GMs, took that, licensed the IP to five thousand locations, started a supplement company, sell through that distribution base, and then service software company. We exited all three of those companies in twenty twenty one. We take about forty million in distributions prior to the exit, and we sold for forty six point two million. And the software company I did separately or sold separately in a strategic geo that was all stock.

had a chain of GMs, took that, licensed the IP to five thousand locations, started a supplement company, sell through that distribution base, and then service software company. We exited all three of those companies in twenty twenty one. We take about forty million in distributions prior to the exit, and we sold for forty six point two million. And the software company I did separately or sold separately in a strategic geo that was all stock.

11:49

And I I said it because you guys have probably laughed because, like,

And I I said it because you guys have probably laughed because, like,

11:52

I I people were like, I Googled Doctor Moses's net worth, and it says fifteen million. It's like, well, I sold the company for forty six and I'll cash. So, like, I don't know where you got that. And the only reason you do that and get that money is because it was making money. So so anyways,

I I people were like, I Googled Doctor Moses's net worth, and it says fifteen million. It's like, well, I sold the company for forty six and I'll cash. So, like, I don't know where you got that. And the only reason you do that and get that money is because it was making money. So so anyways,

12:05

that was pretty much twenty twenty one so we closed December twenty eighth

that was pretty much twenty twenty one so we closed December twenty eighth

12:11

or sixth. I can't remember. It was it was one of those days. Is right around it's twenty four. It's Christmas Eve. That's what it was. Christmas Eve, we it is we closed.

or sixth. I can't remember. It was it was one of those days. Is right around it's twenty four. It's Christmas Eve. That's what it was. Christmas Eve, we it is we closed.

12:18

And then we started acquisitions back on the next day. And so that was when we, like, Oh, we made our kind of declaration. At that point, though, I'd already made three,

And then we started acquisitions back on the next day. And so that was when we, like, Oh, we made our kind of declaration. At that point, though, I'd already made three,

12:25

minority investments, that had done really, really well. And that's why I wanted to make that kind of my next big thing. If you started it the next day, that means you kinda had this idea of cooking. So what was the what was the genesis? Why did you Why do what made you realize? Oh, this is what I should do next. I should buy these minority stakes and and companies like the one I just built. And I should get this domain name which I assume you had to buy. So what how were you so ready to do that? What was the thought process?

minority investments, that had done really, really well. And that's why I wanted to make that kind of my next big thing. If you started it the next day, that means you kinda had this idea of cooking. So what was the what was the genesis? Why did you Why do what made you realize? Oh, this is what I should do next. I should buy these minority stakes and and companies like the one I just built. And I should get this domain name which I assume you had to buy. So what how were you so ready to do that? What was the thought process?

12:51

So,

So,

12:52

During COVID, guys, obviously, gyms were affected by COVID.

During COVID, guys, obviously, gyms were affected by COVID.

12:57

You know, we took a hit, but we took a major hit. You're so profitable, but it was, it was a big, you know, hard.

You know, we took a hit, but we took a major hit. You're so profitable, but it was, it was a big, you know, hard.

13:03

And so to kinda get some space because there wasn't a lot, like, I couldn't do more. What's you mean, like, obviously, we, you know, we we push things harder, but, like, I was,

And so to kinda get some space because there wasn't a lot, like, I couldn't do more. What's you mean, like, obviously, we, you know, we we push things harder, but, like, I was,

13:13

above the business enough that there was nothing I I wasn't I wasn't gonna do anything. Right? And so I kinda just needed to take my my mind off things. And so

above the business enough that there was nothing I I wasn't I wasn't gonna do anything. Right? And so I kinda just needed to take my my mind off things. And so

13:21

by by happenstance,

by by happenstance,

13:24

a guy who owned a photography, a single photography studio,

a guy who owned a photography, a single photography studio,

13:27

maybe just moving on my calendar. And in the first and this is not how you do this on everyone. Like, do not do this. But I was actually still taking some calls for Alan because I wanted to do some, like, testing. And this was before I had a big brand. So I was just kinda, like, founder, talk, and to customers to get in an idea of what was going on. But he knew me enough from just, like, I've written a small book in the gym space called Jim Lunch Seegrids that he had read that book. Well, like, love did apply to to his photography business, and she took a sales call through my software company. Because he knew I was taking the calls. And so he hopped on and was, like, I had no interest in your software.

maybe just moving on my calendar. And in the first and this is not how you do this on everyone. Like, do not do this. But I was actually still taking some calls for Alan because I wanted to do some, like, testing. And this was before I had a big brand. So I was just kinda, like, founder, talk, and to customers to get in an idea of what was going on. But he knew me enough from just, like, I've written a small book in the gym space called Jim Lunch Seegrids that he had read that book. Well, like, love did apply to to his photography business, and she took a sales call through my software company. Because he knew I was taking the calls. And so he hopped on and was, like, I had no interest in your software.

14:01

He's, like, but can you please give you twenty minutes? And I was, like, sure, man. Alright. And I just liked his vibe. And so anyways, we ended up doing a deal. And so we took him an already, percentage of the business, and, that business I think had done

He's, like, but can you please give you twenty minutes? And I was, like, sure, man. Alright. And I just liked his vibe. And so anyways, we ended up doing a deal. And so we took him an already, percentage of the business, and, that business I think had done

14:12

one point six they were doing one point six million a year at a single single location, which is pretty awesome for a tiny, like, photography studio. And he had I think he had taken And this isn't all the book, clearly, because there's a million things. But he had taken some of the concepts from Jim Wellchiker's book, applied them, and it had grown the business a lot. And he had an agency

one point six they were doing one point six million a year at a single single location, which is pretty awesome for a tiny, like, photography studio. And he had I think he had taken And this isn't all the book, clearly, because there's a million things. But he had taken some of the concepts from Jim Wellchiker's book, applied them, and it had grown the business a lot. And he had an agency

14:30

for photographers to kinda, like, do the same model for that. Right? And so we were having a conversation,

for photographers to kinda, like, do the same model for that. Right? And so we were having a conversation,

14:37

And he was like, yeah. I did exactly what you said, and all the photographer studios add four hundred thousand a year,

And he was like, yeah. I did exactly what you said, and all the photographer studios add four hundred thousand a year,

14:43

to the top line. When they use our thing. I was like, they add four hundred thousand a year. He was like, yeah, on average. And I was like,

to the top line. When they use our thing. I was like, they add four hundred thousand a year. He was like, yeah, on average. And I was like,

14:49

okay.

okay.

14:50

How much are we selling this thing for? And I used these, like, pennies. And I was like, okay. So,

How much are we selling this thing for? And I used these, like, pennies. And I was like, okay. So,

14:56

let's not do that. And,

let's not do that. And,

14:59

let's own them all.

let's own them all.

15:00

And so that kind of pit so he actually and this is where, like, the the trust factor of what, like, the inbound deal flow just what I love about accuracy comes. We have a lot of trust. And so he actually shut down a business that was making him, I think, five hundred thousand a year, in profit,

And so that kind of pit so he actually and this is where, like, the the trust factor of what, like, the inbound deal flow just what I love about accuracy comes. We have a lot of trust. And so he actually shut down a business that was making him, I think, five hundred thousand a year, in profit,

15:13

that agency side and shut it down to zero.

that agency side and shut it down to zero.

15:16

Because he, like, believed that he believed me enough to to go all in on this other direction of private ownership of all locations.

Because he, like, believed that he believed me enough to to go all in on this other direction of private ownership of all locations.

15:22

And so,

And so,

15:24

as of today, and that was twenty twenty. As of today, we have thirty six locations.

as of today, and that was twenty twenty. As of today, we have thirty six locations.

15:32

In that business, you know, just thirty plus million a year. And it continues to grow back at one or two locations every month. And so And what's what's that business do? In Janet varies.

In that business, you know, just thirty plus million a year. And it continues to grow back at one or two locations every month. And so And what's what's that business do? In Janet varies.

15:41

So it's chosen photography. Right. Dude, that's insane. And you so when when we last had you on, I saw I went to the website and I was like, okay. Cool. What what did acquisitions. Great. What are the what they acquire? And I saw,

So it's chosen photography. Right. Dude, that's insane. And you so when when we last had you on, I saw I went to the website and I was like, okay. Cool. What what did acquisitions. Great. What are the what they acquire? And I saw,

15:52

basically, like, enchanted fairies. And I was, like, okay. Cool. They're doing, like, done on the gym launch playbook on this other space, that makes a lot of sense. And

basically, like, enchanted fairies. And I was, like, okay. Cool. They're doing, like, done on the gym launch playbook on this other space, that makes a lot of sense. And

16:00

if I go there today, there's still those same companies. So how come you're not putting new acquisitions up there

if I go there today, there's still those same companies. So how come you're not putting new acquisitions up there

16:05

I assume you've made a bunch of acquisitions, like, you know, in the last twenty four months or whatever.

I assume you've made a bunch of acquisitions, like, you know, in the last twenty four months or whatever.

16:11

Why not put new companies out there? You're pretty open about other stuff, but in this case, you're not putting them up there. And then also, let's start with that. Yeah. Main reason so there's two big reasons why we're not public about the acquisitions.

Why not put new companies out there? You're pretty open about other stuff, but in this case, you're not putting them up there. And then also, let's start with that. Yeah. Main reason so there's two big reasons why we're not public about the acquisitions.

16:23

Number one is that

Number one is that

16:26

it's

it's

16:27

my brand is growing to such a degree that, like, if I

my brand is growing to such a degree that, like, if I

16:30

say, hey, this business is awesome,

say, hey, this business is awesome,

16:33

And it and it has a national ability. Like, and chain of fairies is less of an, you know, like, unless you're in one of those thirty markets and also my audience isn't like, moms with kids. So, like, it's it's it's, you know, it's it's arms length enough that it doesn't affect the business. But as you can imagine, a lot of the businesses come to me are business services.

And it and it has a national ability. Like, and chain of fairies is less of an, you know, like, unless you're in one of those thirty markets and also my audience isn't like, moms with kids. So, like, it's it's it's, you know, it's it's arms length enough that it doesn't affect the business. But as you can imagine, a lot of the businesses come to me are business services.

16:49

And, they're, you know, they're national, they're international, whatever companies. And so, like, me endorsing,

And, they're, you know, they're national, they're international, whatever companies. And so, like, me endorsing,

16:55

a company would five ten x the company overnight.

a company would five ten x the company overnight.

16:58

And so that comes with a couple things. One is that I haven't negotiated those deals with brand endorsement included. If I include a brand endorsement, then I own majority. I'm not gonna

And so that comes with a couple things. One is that I haven't negotiated those deals with brand endorsement included. If I include a brand endorsement, then I own majority. I'm not gonna

17:07

Like, I'm not gonna risk my face

Like, I'm not gonna risk my face

17:10

on something that I can't control.

on something that I can't control.

17:12

And so these are most of the most of the investments we have are minority. We do have a majority of investment as well.

And so these are most of the most of the investments we have are minority. We do have a majority of investment as well.

17:18

But that was one that came in as a minority, and then I just bought more of excel of the business.

But that was one that came in as a minority, and then I just bought more of excel of the business.

17:24

And it was up our wheelhouse.

And it was up our wheelhouse.

17:27

The second thing is that if we were to exit those businesses and I had done an endorsement in a minority position, then guess who has to go with the deal. Me.

The second thing is that if we were to exit those businesses and I had done an endorsement in a minority position, then guess who has to go with the deal. Me.

17:36

Right? Like, I would, as an acquirer, if there's some massive influencer that's associated with the brand, like, he's not getting out in a deal, And so our goal is to build value in the in the business so that the business is sellable and more valuable.

Right? Like, I would, as an acquirer, if there's some massive influencer that's associated with the brand, like, he's not getting out in a deal, And so our goal is to build value in the in the business so that the business is sellable and more valuable.

17:50

And we use my face to bring deals in. And so that's why I've been really, really tight lipped about,

And we use my face to bring deals in. And so that's why I've been really, really tight lipped about,

17:56

the businesses. How many deals have you done so far? We've done right now, we have eleven portfolio companies. Is it all your own money or you raised a fund?

the businesses. How many deals have you done so far? We've done right now, we have eleven portfolio companies. Is it all your own money or you raised a fund?

18:05

No. It's all private. It's all mine.

No. It's all private. It's all mine.

18:07

Damn, dude. So you're you're going all in on this. And so I asked you originally

Damn, dude. So you're you're going all in on this. And so I asked you originally

18:11

are you happy with how this is working now? Is it what you thought it was? And what's he gonna say now?

are you happy with how this is working now? Is it what you thought it was? And what's he gonna say now?

18:17

Well, yeah. I could be like, well, he's like, well, I didn't I didn't didn't realize, like, this is actually just a mostly a due diligence game. And I don't know why the bugs are coming. What's the worst part about it? What's something you didn't kinda what's a downside? You didn't fully respect up front. So

Well, yeah. I could be like, well, he's like, well, I didn't I didn't didn't realize, like, this is actually just a mostly a due diligence game. And I don't know why the bugs are coming. What's the worst part about it? What's something you didn't kinda what's a downside? You didn't fully respect up front. So

18:32

I think there's, like,

I think there's, like,

18:35

knowing

knowing

18:36

something and then experiencing it are two kind of separate things. And so, like, I know that in a minority position, we have to use soft influence to to to to try and move things forward.

something and then experiencing it are two kind of separate things. And so, like, I know that in a minority position, we have to use soft influence to to to to try and move things forward.

18:46

I know that,

I know that,

18:48

but I would say the the most difficult part is is is half listened to advice.

but I would say the the most difficult part is is is half listened to advice.

18:54

And so I'll give you an example. So if I say, hey, we think that this operator in your business blows and when we need a new operator, the person says, okay.

And so I'll give you an example. So if I say, hey, we think that this operator in your business blows and when we need a new operator, the person says, okay.

19:02

And then we find them a new operator, and then they hire the new operator, but then they don't fire the old operator.

And then we find them a new operator, and then they hire the new operator, but then they don't fire the old operator.

19:09

Like, with the fuck.

Like, with the fuck.

19:10

Right. Right.

Right. Right.

19:12

Very hard

Very hard

19:13

to win at that point. Right? And it's like, well, I list so, like, it's kind of, like, listening to half of someone's diet advice. It's like, yeah. Yeah. I'm doing the cheat days. Flushing the cheat days. It's like, yep. But there's two other days that you're in a deficit. Yeah. Yeah. But you said cheat days, Rachel Ratappos. Like, Yeah. But you also need a deficit. You know what I mean? And so it's it's it's listing and completeness. And so,

to win at that point. Right? And it's like, well, I list so, like, it's kind of, like, listening to half of someone's diet advice. It's like, yeah. Yeah. I'm doing the cheat days. Flushing the cheat days. It's like, yep. But there's two other days that you're in a deficit. Yeah. Yeah. But you said cheat days, Rachel Ratappos. Like, Yeah. But you also need a deficit. You know what I mean? And so it's it's it's listing and completeness. And so,

19:34

I don't know. We may move, like, because, like, the business that I I would say transparently that I enjoy the most is the one that we have complete control of. And so we bought majority of that business, and we were growing that one, like, gangbusters.

I don't know. We may move, like, because, like, the business that I I would say transparently that I enjoy the most is the one that we have complete control of. And so we bought majority of that business, and we were growing that one, like, gangbusters.

19:47

And at the speed to action is so much faster.

And at the speed to action is so much faster.

19:50

That being said, you know, we've, you know, I would say, like, the the biggest win we have in the company that came to us at that sixteen million the year before. Now, you know, did fifty last year,

That being said, you know, we've, you know, I would say, like, the the biggest win we have in the company that came to us at that sixteen million the year before. Now, you know, did fifty last year,

20:00

twenty million in EBITDA.

twenty million in EBITDA.

20:01

Since the biggest company that we have in Porto.

Since the biggest company that we have in Porto.

20:05

We've had, you know, the the enchanted various is obviously one that, you know, that had two ish with, you know, combining the two things. They'll they're pacing two and a half million a month right now or two point seven, something like that.

We've had, you know, the the enchanted various is obviously one that, you know, that had two ish with, you know, combining the two things. They'll they're pacing two and a half million a month right now or two point seven, something like that.

20:14

So we have such a pretty ridiculous deal. Right? Like, I had a friend messaged me that was, like, dude, Hermozy's playbook is obviously

So we have such a pretty ridiculous deal. Right? Like, I had a friend messaged me that was, like, dude, Hermozy's playbook is obviously

20:23

amazing, but he's like, this deal that they offered us, he's like, I don't know who would take this. And, you know, he's like, there's he I don't know if this is actually the deal or not, but he's like basically, it was like no money. We'll give you no money, but we get ownership

amazing, but he's like, this deal that they offered us, he's like, I don't know who would take this. And, you know, he's like, there's he I don't know if this is actually the deal or not, but he's like basically, it was like no money. We'll give you no money, but we get ownership

20:36

abu if we grow it above x. So it's kind of like, I I think it sounded like more of a risk risk free strategy in a way, but

abu if we grow it above x. So it's kind of like, I I think it sounded like more of a risk risk free strategy in a way, but

20:46

Is that is there a standard deal structure? And is that it where you're not putting capital in? You're basically saying,

Is that is there a standard deal structure? And is that it where you're not putting capital in? You're basically saying,

20:51

give us the equity. We guarantee we grow by this much. And if we don't, some, I don't know, some some clawback. We've iterated it honestly a bunch of types. So one of the one of the so this is to answer your question, Sam, like, probably even more pointedly now that we're getting into One of the hardest things about, like, the investment cycle is that when you're making a product, right, you're trying to sell a service,

give us the equity. We guarantee we grow by this much. And if we don't, some, I don't know, some some clawback. We've iterated it honestly a bunch of types. So one of the one of the so this is to answer your question, Sam, like, probably even more pointedly now that we're getting into One of the hardest things about, like, the investment cycle is that when you're making a product, right, you're trying to sell a service,

21:11

You can ideate it, create an MVP, pitch it, see how it goes within, like, sixty days. Like, the whole, like, the whole thing soup to nuts. You can you can do that whole cycle sixty days.

You can ideate it, create an MVP, pitch it, see how it goes within, like, sixty days. Like, the whole, like, the whole thing soup to nuts. You can you can do that whole cycle sixty days.

21:21

For deals, it's like you can think of an, you know, an idea for a deal structure. It takes ninety days to six months to close the deal. And then it might take a year to see even just like super preliminaries of, like, How do we like the structure? How does it work, etcetera? And so, like, I still feel like we are most in our infancy

For deals, it's like you can think of an, you know, an idea for a deal structure. It takes ninety days to six months to close the deal. And then it might take a year to see even just like super preliminaries of, like, How do we like the structure? How does it work, etcetera? And so, like, I still feel like we are most in our infancy

21:40

in the deal structures that we have. So, like,

in the deal structures that we have. So, like,

21:43

in terms of no money in, there are deals we put money in. There are deals that we don't put money in. It depends on the deal.

in terms of no money in, there are deals we put money in. There are deals that we don't put money in. It depends on the deal.

21:48

Like, the big one for money is It depends on what the need of the business is. So, like, if we're opening up a lot of brick and mortar locations, like, we're about to I think we might have actually posted there tomorrow.

Like, the big one for money is It depends on what the need of the business is. So, like, if we're opening up a lot of brick and mortar locations, like, we're about to I think we might have actually posted there tomorrow.

21:58

On a a twenty eight, location chain.

On a a twenty eight, location chain.

22:02

That one requires capital equipment more locations. So that one, I'm like, I know where the capital's going. I see what the terms on capital Let's get that. Right? If it's a

That one requires capital equipment more locations. So that one, I'm like, I know where the capital's going. I see what the terms on capital Let's get that. Right? If it's a

22:11

national based service business, so let's say it's, you know, mortgage sales. Like, they don't need there's no CapEx. Like, they just need recruiting that you could guys. Right? And then that's how that's how sales gets increased. And so, like, that's where that's where where does the like, the money going and what is it used for? Like, because what I don't wanna do is just, like, someone gotta go buy a mansion, and after I write a check, like, that's not the goal here. Like, the goal is that we're both together wanting to grow this massive thing.

national based service business, so let's say it's, you know, mortgage sales. Like, they don't need there's no CapEx. Like, they just need recruiting that you could guys. Right? And then that's how that's how sales gets increased. And so, like, that's where that's where where does the like, the money going and what is it used for? Like, because what I don't wanna do is just, like, someone gotta go buy a mansion, and after I write a check, like, that's not the goal here. Like, the goal is that we're both together wanting to grow this massive thing.

22:34

And so it just really depends on on what the what the nature of the deal is. So that's number one.

And so it just really depends on on what the what the nature of the deal is. So that's number one.

22:40

In terms of

In terms of

22:41

how we structure them. Originally, I had a grand slam offer type thing. Now it's just much more straightforward of, like, we were, you know, we're equity holders in the it's it's interesting because it's actually gotten

how we structure them. Originally, I had a grand slam offer type thing. Now it's just much more straightforward of, like, we were, you know, we're equity holders in the it's it's interesting because it's actually gotten

22:52

less cute and less clever at this time has gone on. Like, it's just much more, like,

less cute and less clever at this time has gone on. Like, it's just much more, like,

22:58

This is our deal. Like, we own a big chunk of the business,

This is our deal. Like, we own a big chunk of the business,

23:02

and we're gonna grow it. And, I mean, the thing is is that for us, based on my holdco costs, Like, I put five hundred thousand a year in labor into the businesses.

and we're gonna grow it. And, I mean, the thing is is that for us, based on my holdco costs, Like, I put five hundred thousand a year in labor into the businesses.

23:12

And, like, that's if I wanted to, like, not mark up labor. Like, that's hard cost.

And, like, that's if I wanted to, like, not mark up labor. Like, that's hard cost.

23:17

And so if a company, for example,

And so if a company, for example,

23:20

you know, is doing

you know, is doing

23:22

whatever,

whatever,

23:23

five million a year in EBITDA, and I'm, you know, I'm buying a, you know, a one third stake or a forty percent stake in the business.

five million a year in EBITDA, and I'm, you know, I'm buying a, you know, a one third stake or a forty percent stake in the business.

23:30

Like,

Like,

23:31

how like, what am I valuing at that and how much of that value is gonna come in the for in the form of of just work that we're gonna do. And so that's where that's where the valuation and how much cash in, etcetera, kind of becomes more like per deal,

how like, what am I valuing at that and how much of that value is gonna come in the for in the form of of just work that we're gonna do. And so that's where that's where the valuation and how much cash in, etcetera, kind of becomes more like per deal,

23:45

basis. But, yeah, so the long story short is one is soft influence has been something that I've been learning. We may, in the future, just do more mature bird deals. Where the founder stays on because, like, what I wanna do is show how much more we grew this. I mean, we do have, obviously, some minority ones that have crushed too, but, like, I I wanna murder this majority deal. I'd be like, wouldn't you like to have forty nine percent of something ten times bigger or a hundred times bigger?

basis. But, yeah, so the long story short is one is soft influence has been something that I've been learning. We may, in the future, just do more mature bird deals. Where the founder stays on because, like, what I wanna do is show how much more we grew this. I mean, we do have, obviously, some minority ones that have crushed too, but, like, I I wanna murder this majority deal. I'd be like, wouldn't you like to have forty nine percent of something ten times bigger or a hundred times bigger?

24:11

And so that's kind of the the the angle. But, yeah, we're we're learning every day. We talked to, our good friend is Andrew Wilkins, and he's done a similar ish thing as you, and then

And so that's kind of the the the angle. But, yeah, we're we're learning every day. We talked to, our good friend is Andrew Wilkins, and he's done a similar ish thing as you, and then

24:21

We've got a handful of other friends that have done something, and they're like, well, I got really inspired

We've got a handful of other friends that have done something, and they're like, well, I got really inspired

24:25

when I read,

when I read,

24:26

the sworn Buffet book. And that, like, taught me a little bit about compounding growth.

the sworn Buffet book. And that, like, taught me a little bit about compounding growth.

24:31

And other people have cited other books or things that they learned where they're like, oh, no. This is the way to go, and that's what why I got into this. What about you? What what transitioned to you from going to this, like, almost PE model versus just one brand model?

And other people have cited other books or things that they learned where they're like, oh, no. This is the way to go, and that's what why I got into this. What about you? What what transitioned to you from going to this, like, almost PE model versus just one brand model?

24:43

Yeah. You know, definitely, if I were to if I already give us a a name, it would be like a merger of a family office and a conglomerate.

Yeah. You know, definitely, if I were to if I already give us a a name, it would be like a merger of a family office and a conglomerate.

24:50

Because family office in that, it's literally just family money. Like, I don't I don't have any outside investors, and then conglomerate in terms of, like, our business model. Like, I'm not trying to exit anything. I would like to continue to compound investments we have. If a founder, absolutely, like, needs to or wants to, or, you know, gets divorced and has to be created the asset, then, like, we will go down that that that route, but long term we're long term holders.

Because family office in that, it's literally just family money. Like, I don't I don't have any outside investors, and then conglomerate in terms of, like, our business model. Like, I'm not trying to exit anything. I would like to continue to compound investments we have. If a founder, absolutely, like, needs to or wants to, or, you know, gets divorced and has to be created the asset, then, like, we will go down that that that route, but long term we're long term holders.

25:12

But in terms of the inspiration,

But in terms of the inspiration,

25:15

it was actually because

it was actually because

25:17

gym launch has there's only fifty thousand microdrips, like, in the US, at least.

gym launch has there's only fifty thousand microdrips, like, in the US, at least.

25:22

And

And

25:23

we had already gotten on the phone with twenty thousand

we had already gotten on the phone with twenty thousand

25:26

So, like, if you're a microgym owner, you should know who we are, probably.

So, like, if you're a microgym owner, you should know who we are, probably.

25:31

And I realized I went to this, This little meetup of entrepreneurs, and it was, like, six or seven people. And the whole room was doing in aggregate, like, five hundred million a year in revenue.

And I realized I went to this, This little meetup of entrepreneurs, and it was, like, six or seven people. And the whole room was doing in aggregate, like, five hundred million a year in revenue.

25:43

And I was, you know, I I think I were doing, like, mid thirties at the time. And,

And I was, you know, I I think I were doing, like, mid thirties at the time. And,

25:48

I was, like, I I was really excited to go because I was, like, what do these guys have that I don't I wanted to, you know, like, what am what am I missing? Right? And we had been there for, like, three years. We'd been in mid thirties for three years. I felt like I was, like, something was wrong.

I was, like, I I was really excited to go because I was, like, what do these guys have that I don't I wanted to, you know, like, what am what am I missing? Right? And we had been there for, like, three years. We'd been in mid thirties for three years. I felt like I was, like, something was wrong.

26:00

And the big takeaway I had was not that they better systems or their better marketing or better sales or better product. They just were going after, you know, more

And the big takeaway I had was not that they better systems or their better marketing or better sales or better product. They just were going after, you know, more

26:07

like, every single one of them to a man had a market that was ten to a hundred times the size.

like, every single one of them to a man had a market that was ten to a hundred times the size.

26:12

And so I said that whatever I wanted to do next was gonna be was gonna go after a much bigger and there are significantly more businesses than there are James.

And so I said that whatever I wanted to do next was gonna be was gonna go after a much bigger and there are significantly more businesses than there are James.

26:20

And so that was kind of the big thing. It's like, okay. Well, it's something that can compound forever,

And so that was kind of the big thing. It's like, okay. Well, it's something that can compound forever,

26:25

and that has the huge tam.

and that has the huge tam.

26:27

And so we kinda, like, walked backwards from there. And then in terms of, like, the the doing its model, like, we believe that people, like, build the people and the people who build the business. And so, like, Laylo, you know, when we're it was, like, eighteen months of ideation. I know we're we're going full circle, but, like, How did we start the next day?

And so we kinda, like, walked backwards from there. And then in terms of, like, the the doing its model, like, we believe that people, like, build the people and the people who build the business. And so, like, Laylo, you know, when we're it was, like, eighteen months of ideation. I know we're we're going full circle, but, like, How did we start the next day?

26:45

Well, these were the things that we're thinking through.

Well, these were the things that we're thinking through.

26:47

And I said, lay left. I were to die tomorrow. What what business would you start? She was like, I would start a recruiting firm. And I was like, I don't wanna start a recruiting firm. I was like, I want, like, is there a way that we could combine what you like and what I like into something cool? And so for us, like, the most hands on valuable thing that you can do for business is find a players.

And I said, lay left. I were to die tomorrow. What what business would you start? She was like, I would start a recruiting firm. And I was like, I don't wanna start a recruiting firm. I was like, I want, like, is there a way that we could combine what you like and what I like into something cool? And so for us, like, the most hands on valuable thing that you can do for business is find a players.

27:05

Because if you find a players, you put them in the business, then they grow the business. And then that value stays inside the enterprise of the business, not hold co, like, not the goose, but the egg. Right?

Because if you find a players, you put them in the business, then they grow the business. And then that value stays inside the enterprise of the business, not hold co, like, not the goose, but the egg. Right?

27:16

And so for us, we just retreat

And so for us, we just retreat

27:19

crazy talent because we, like, our competitive mode is that we have more influence than they they do. And so we have a whole culture community of Mosy talent where our head of people like, continues to bring, like, we have tons of people every single day that are applying for portfolio positions, and then we can screen them, vet them, And then because we know the company

crazy talent because we, like, our competitive mode is that we have more influence than they they do. And so we have a whole culture community of Mosy talent where our head of people like, continues to bring, like, we have tons of people every single day that are applying for portfolio positions, and then we can screen them, vet them, And then because we know the company

27:38

and because we're long term incentivized, we don't just wanna, like, put a body in a seat. Wanna find a killer that we know that if we that we we won't we only wanna fill the role once. Right? We wanna fill it with somebody who matches the culture and matches the skill set of the business at this level. So Last times, like, first time entrepreneurs,

and because we're long term incentivized, we don't just wanna, like, put a body in a seat. Wanna find a killer that we know that if we that we we won't we only wanna fill the role once. Right? We wanna fill it with somebody who matches the culture and matches the skill set of the business at this level. So Last times, like, first time entrepreneurs,

27:54

they're at, whatever, a million a month, and they're like, okay. Do I hire a bookkeeper? Do I hire a staff accountant? Do I hire role? Do I hire a CFO? Do I hire director finance? Like, where like, who am I hiring right now? And what does that person look like? And so, like, we've done this enough times to be like, okay. At this level, you probably need a controller who has experience going from a million a month to three million a month And right. And, like, at that point, they and we'll tell them upfront that we will bring a CFO who had a transaction experience in the future so they're not jostled when that happens. Right? Same thing. They're scaling out the sales team. They're like, okay. Well, I've got three good guys. It's like, cool. We need twenty. So,

they're at, whatever, a million a month, and they're like, okay. Do I hire a bookkeeper? Do I hire a staff accountant? Do I hire role? Do I hire a CFO? Do I hire director finance? Like, where like, who am I hiring right now? And what does that person look like? And so, like, we've done this enough times to be like, okay. At this level, you probably need a controller who has experience going from a million a month to three million a month And right. And, like, at that point, they and we'll tell them upfront that we will bring a CFO who had a transaction experience in the future so they're not jostled when that happens. Right? Same thing. They're scaling out the sales team. They're like, okay. Well, I've got three good guys. It's like, cool. We need twenty. So,

28:31

like, you can't just take your best closer and make a manager because he's never done this for. So we want someone who just built at least one or two sales teams specific to, let's say, it's inbound or might be outbound. It depends on, like, the sale process in the business. And they've built those types of teams. And, like, cool. We'll bring that guy in. We have our playbooks, then we say, hey. On our interview process, we're like, this is how we do things during line with that. And if we do feel like there's alignment and they can they have the chops because we do skill tests, Then we can say, hey, I think that you'll match. And, obviously, the founder still has final say because they have to, like, the person that arises, they're gonna work. But we do a lot of that heavy lifting because, you know, we might take a hundred interviews at Holdco to find one

like, you can't just take your best closer and make a manager because he's never done this for. So we want someone who just built at least one or two sales teams specific to, let's say, it's inbound or might be outbound. It depends on, like, the sale process in the business. And they've built those types of teams. And, like, cool. We'll bring that guy in. We have our playbooks, then we say, hey. On our interview process, we're like, this is how we do things during line with that. And if we do feel like there's alignment and they can they have the chops because we do skill tests, Then we can say, hey, I think that you'll match. And, obviously, the founder still has final say because they have to, like, the person that arises, they're gonna work. But we do a lot of that heavy lifting because, you know, we might take a hundred interviews at Holdco to find one

29:06

one guy for one specific role for one company, and that's where that labor cost comes in for us. But when was he put, like, the reason we took majority

one guy for one specific role for one company, and that's where that labor cost comes in for us. But when was he put, like, the reason we took majority

29:14

in a tech majority bought majority of the, of that business was we had built the entire executive

in a tech majority bought majority of the, of that business was we had built the entire executive

29:19

team.

team.

29:21

We built the entire executive team, and we're like, okay. Cool. And the founder is like, you know what? I kinda wanna do other things with the business. Like, know it's been good hands. I trust you guys, and so it was, like, a very friendly deal. And now he just gets checks every month.

We built the entire executive team, and we're like, okay. Cool. And the founder is like, you know what? I kinda wanna do other things with the business. Like, know it's been good hands. I trust you guys, and so it was, like, a very friendly deal. And now he just gets checks every month.

29:34

And

And

29:34

like, Lexus Life Apline, we just continue to grow the business, which we're cool. There's there's this really cool video where you're with Grant Cardone. And I think you're, like, in the process or pre,

like, Lexus Life Apline, we just continue to grow the business, which we're cool. There's there's this really cool video where you're with Grant Cardone. And I think you're, like, in the process or pre,

29:44

process for selling gym launch. And you were like and he said something like,

process for selling gym launch. And you were like and he said something like,

29:49

rich people sell their companies, wealthy people never sell.

rich people sell their companies, wealthy people never sell.

29:52

And it's cool is that

And it's cool is that

29:55

I've sold the company before, Sean has sold some companies before, You've sold the company. What's so funny is a lot of first time founders

I've sold the company before, Sean has sold some companies before, You've sold the company. What's so funny is a lot of first time founders

30:03

and second, third time. I mean, a lot of people that whole business is selling, but

and second, third time. I mean, a lot of people that whole business is selling, but

30:07

After they sell, they go through this period and they're like, shit, I shouldn't sell ever again, actually. And you said you the business for forty seven million. You said you had taken forty million in distributions. So in my head, I'm like, that's a pretty shit sale then. Do you wish that you would have just held on to it and and and never sold that that company?

After they sell, they go through this period and they're like, shit, I shouldn't sell ever again, actually. And you said you the business for forty seven million. You said you had taken forty million in distributions. So in my head, I'm like, that's a pretty shit sale then. Do you wish that you would have just held on to it and and and never sold that that company?

30:27

No.

No.

30:29

Because the person I was then wouldn't be able to do what I can do need.

Because the person I was then wouldn't be able to do what I can do need.

30:33

Could I do that? Could I say today?

Could I do that? Could I say today?

30:36

Would I hold on to it? Yes.

Would I hold on to it? Yes.

30:38

But I don't think I could have done it then. And so a lot of the reason, like, transparently, if I had I got more credibility from stowing gym launch at forty six, and it was valued at one fifty before Kanken. So to your point, it was a shit sale.

But I don't think I could have done it then. And so a lot of the reason, like, transparently, if I had I got more credibility from stowing gym launch at forty six, and it was valued at one fifty before Kanken. So to your point, it was a shit sale.

30:52

But I was done. Was emotionally done with the business. I just didn't wanna do it anymore. I still own a third of the business. So, like, when they crush the exit, the next exit at two hundred and fifty million, I'll still get my hundred million from that.

But I was done. Was emotionally done with the business. I just didn't wanna do it anymore. I still own a third of the business. So, like, when they crush the exit, the next exit at two hundred and fifty million, I'll still get my hundred million from that.

31:05

But I was

But I was

31:06

I was emotional I didn't move going. And my big thing is, like, All my friends, all my close people were like, dude, you sound depressed as fuck. Like, you're not interested. And I was like, dude, I wanna do this new thing. And they're like, dude, do you light up when you talk with this new thing? And so,

I was emotional I didn't move going. And my big thing is, like, All my friends, all my close people were like, dude, you sound depressed as fuck. Like, you're not interested. And I was like, dude, I wanna do this new thing. And they're like, dude, do you light up when you talk with this new thing? And so,

31:19

I actually walked away from the deal during the deal process and then came back.

I actually walked away from the deal during the deal process and then came back.

31:25

And so, like, yeah, it was not, like, wanna because people give me a lot of I I'm glad you brought it up because a lot of people give me praise for that, but they don't have the context. Like, what? Like, you know, we had done we had a thirty million in EBITDA, the two the twenty four months prior to do the deal.

And so, like, yeah, it was not, like, wanna because people give me a lot of I I'm glad you brought it up because a lot of people give me praise for that, but they don't have the context. Like, what? Like, you know, we had done we had a thirty million in EBITDA, the two the twenty four months prior to do the deal.

31:40

So, like, you know, selling a forty six point two is not, like, Like, I I've told them I needed to be public about the number because I do know that the vast majority of people don't get it.

So, like, you know, selling a forty six point two is not, like, Like, I I've told them I needed to be public about the number because I do know that the vast majority of people don't get it.

31:50

And the that's that is enough to give me credibility fucking TikTok.

And the that's that is enough to give me credibility fucking TikTok.

31:54

But it's not like the transaction itself isn't necessarily one that I'm, like, proud of. I'm proud of what we built and that the continue the company's grown forty percent. Since we sold it.

But it's not like the transaction itself isn't necessarily one that I'm, like, proud of. I'm proud of what we built and that the continue the company's grown forty percent. Since we sold it.

32:04

It's that they're gonna kill on that deal. But now that I also understand how debt works, which I didn't understand, that, like, again, this is, like, knowing we're experiencing.

It's that they're gonna kill on that deal. But now that I also understand how debt works, which I didn't understand, that, like, again, this is, like, knowing we're experiencing.

32:12

Like, I understood that they were gonna get debt below and I realized that eighty or ninety percent of the money that they put in, they then just immediately

Like, I understood that they were gonna get debt below and I realized that eighty or ninety percent of the money that they put in, they then just immediately

32:20

hold right back out, leveraging the company's books.

hold right back out, leveraging the company's books.

32:23

I was like, well, shit.

I was like, well, shit.

32:24

I could've kept

I could've kept

32:26

the whole fucking thing and gotten ninety percent of the money. Not personally guaranteed

the whole fucking thing and gotten ninety percent of the money. Not personally guaranteed

32:32

and derisk myself.

and derisk myself.

32:33

But with that, it created the same story of something that is sellable a person provided perspective, and I think the answer's no. And so,

But with that, it created the same story of something that is sellable a person provided perspective, and I think the answer's no. And so,

32:41

I don't regret the sale. I think the sale was required for that step in my journey.

I don't regret the sale. I think the sale was required for that step in my journey.

32:46

I think that now

I think that now

32:49

because we have the credit, but, like, no one care that I take in forty million of distributions. No one gave a shit. Like, they didn't matter. Like, The day I sold my neighbors were like, oh, I saw you on Forbes. Like, congratulations. I was like, I was richer before I did the transaction.

because we have the credit, but, like, no one care that I take in forty million of distributions. No one gave a shit. Like, they didn't matter. Like, The day I sold my neighbors were like, oh, I saw you on Forbes. Like, congratulations. I was like, I was richer before I did the transaction.

33:02

Like, I was wealthier before that point.

Like, I was wealthier before that point.

33:05

But, like, it allowed us to do acquisition on our account because I don't think I could've my my brand was still so I was still the CEO as far as people were concerned of that company, and I needed to have that space so that I could create acquisition here.

But, like, it allowed us to do acquisition on our account because I don't think I could've my my brand was still so I was still the CEO as far as people were concerned of that company, and I needed to have that space so that I could create acquisition here.

33:19

Alright.

Alright.

33:21

Software is the worst. Have you heard of HubSpot?

Software is the worst. Have you heard of HubSpot?

33:24

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I of our new CRM. Our software is the best. HubSpot,

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I of our new CRM. Our software is the best. HubSpot,

33:35

grow better.

grow better.

33:36

Sean, would you have done what do you think? Would you have done that? I I think he explained it beautifully. I think he explained it exactly beautifully and honestly, which was that.

Sean, would you have done what do you think? Would you have done that? I I think he explained it beautifully. I think he explained it exactly beautifully and honestly, which was that.

33:45

Two two things he just said that I resonate deeply with me. One, this is the last thing you just said, which is to have what you want, sometimes you just need to make space.

Two two things he just said that I resonate deeply with me. One, this is the last thing you just said, which is to have what you want, sometimes you just need to make space.

33:53

And so this is, like, I learned this through relationships.

And so this is, like, I learned this through relationships.

33:57

You're dating somebody, you kind of they're not exactly what you want. They're not bad. There's nothing wrong. There's nothing terrible about it. So most people just stick with it for years and years and years. And then they're kind of like well, if there was, like, a much better option, then, yeah, like, I would feel more comfortable just, like,

You're dating somebody, you kind of they're not exactly what you want. They're not bad. There's nothing wrong. There's nothing terrible about it. So most people just stick with it for years and years and years. And then they're kind of like well, if there was, like, a much better option, then, yeah, like, I would feel more comfortable just, like,

34:12

going some being single.

going some being single.

34:13

But I I've always been very quick to just if I know this isn't it, I'll break up. I don't need to have another great option ready,

But I I've always been very quick to just if I know this isn't it, I'll break up. I don't need to have another great option ready,

34:21

or or or, like, shown to me to make it real. I know that if I make space, then great things can appear. And then sometimes you just gotta do that. Like, I've take it, like, when we sold Beba, it was the same thing. I had

or or or, like, shown to me to make it real. I know that if I make space, then great things can appear. And then sometimes you just gotta do that. Like, I've take it, like, when we sold Beba, it was the same thing. I had

34:33

I had been doing this thing for six or seven years,

I had been doing this thing for six or seven years,

34:36

and business was doing okay at that point. It thought, like, you know, but in my heart of hearts, I knew this was never gonna be massive. And we had all gone into that business with the basically, like, yo, let's do something massive. So by other people's standards, it might have been a good business. By our our own mission, it was gonna be a failure. I knew that. And so it was when I was out with and he was like, I don't get what you're doing. And he's like, you just need to shake things up.

and business was doing okay at that point. It thought, like, you know, but in my heart of hearts, I knew this was never gonna be massive. And we had all gone into that business with the basically, like, yo, let's do something massive. So by other people's standards, it might have been a good business. By our our own mission, it was gonna be a failure. I knew that. And so it was when I was out with and he was like, I don't get what you're doing. And he's like, you just need to shake things up.

34:58

And,

And,

34:59

you know, I was shook. I couldn't sleep. I was like, he's right. Like, I've been doing this for too long. I need to shake things up. And so I went into our our investor the next day, and I just said,

you know, I was shook. I couldn't sleep. I was like, he's right. Like, I've been doing this for too long. I need to shake things up. And so I went into our our investor the next day, and I just said,

35:10

I think it's time we change things up. I said, I need to change things up. I said, you, you know, if you wanna keep going,

I think it's time we change things up. I said, I need to change things up. I said, you, you know, if you wanna keep going,

35:17

I will help you hire a CEO and you can take have somebody else take this over I'll give you back my shares. I don't need a thing from this. Like, I I will do whatever I can. Or

I will help you hire a CEO and you can take have somebody else take this over I'll give you back my shares. I don't need a thing from this. Like, I I will do whatever I can. Or

35:27

give me thirty days. I'm gonna see if I can sell.

give me thirty days. I'm gonna see if I can sell.

35:30

Or I'm out. Like, those are the this is either way in thirty days, this is gonna change. For me, I've I've just decided to make space, basically, to for something. He's like, well, what do you wanna do next?

Or I'm out. Like, those are the this is either way in thirty days, this is gonna change. For me, I've I've just decided to make space, basically, to for something. He's like, well, what do you wanna do next?

35:40

And, I was like, I have no idea. Like, he's like, well, don't really, like, you know, usually people when they're, you know, they they come to me. It's because they already kinda lined up something else. I was like, no, honestly, I have no idea.

And, I was like, I have no idea. Like, he's like, well, don't really, like, you know, usually people when they're, you know, they they come to me. It's because they already kinda lined up something else. I was like, no, honestly, I have no idea.

35:50

I just know that I need to make some space. And so that part resonates with me. And also

I just know that I need to make some space. And so that part resonates with me. And also

35:54

the idea of, like,

the idea of, like,

35:56

You

You

35:57

like, when I look back now, and I'm like, oh, like, before I sold our company, if I didn't if my company wasn't gonna be the next big thing, I would just shut it down. Literally just turn it off, take a zero on it. And then I just started looking around and, I learned this word aqua hire in Silicon Valley. I was like, oh, people just sell failing companies. Then I learned, like, you know, the asset sale. It's like, oh, you could just sell the code and the assets. Like, wait. Be the who are these buyers? And I didn't even really understand what my options were. And so when you talk about, basically, I could've refinanced

like, when I look back now, and I'm like, oh, like, before I sold our company, if I didn't if my company wasn't gonna be the next big thing, I would just shut it down. Literally just turn it off, take a zero on it. And then I just started looking around and, I learned this word aqua hire in Silicon Valley. I was like, oh, people just sell failing companies. Then I learned, like, you know, the asset sale. It's like, oh, you could just sell the code and the assets. Like, wait. Be the who are these buyers? And I didn't even really understand what my options were. And so when you talk about, basically, I could've refinanced

36:26

I could've just refinanced based on the business assets, took ninety percent of the value. I felt that same, like, stupidity later. But, like, that's light. Life is basically looking back and being like, I was such an idiot. And that's how I mark years of time, not by, like, the calendar days, but by number of times, I look back and say, God, I was so dumb. I didn't even understand this. I was sitting on something. I didn't even really under I didn't really know what I now knowing what I know now, I know exactly what I should have done. At that time, I didn't even I wasn't even aware that I was making a mistake. Well, the difference is, like, I think that we all us three actually have been where we are tacticians.

I could've just refinanced based on the business assets, took ninety percent of the value. I felt that same, like, stupidity later. But, like, that's light. Life is basically looking back and being like, I was such an idiot. And that's how I mark years of time, not by, like, the calendar days, but by number of times, I look back and say, God, I was so dumb. I didn't even understand this. I was sitting on something. I didn't even really under I didn't really know what I now knowing what I know now, I know exactly what I should have done. At that time, I didn't even I wasn't even aware that I was making a mistake. Well, the difference is, like, I think that we all us three actually have been where we are tacticians.

36:59

So, like, I understand how to grow shit, and I understand, like, you build this page. You do this thing.

So, like, I understand how to grow shit, and I understand, like, you build this page. You do this thing.

37:04

You write these words. Here's the customer. You talk to him, whatever.

You write these words. Here's the customer. You talk to him, whatever.

37:07

I think the the with a gap you have to bridge is becoming a,

I think the the with a gap you have to bridge is becoming a,

37:11

from tactics to strategy. And I used to, like, make fun of all my buddies who are in finance. I'm like, dude, you're just, like, an Excel monkey. You don't know anything. Like, you just this stupid fucking hedge fund, and maybe makes money, but you don't know shit. And then I realized, like, when they talk about a debt and stuff, I was, like, I'm not gonna pay attention to any of that, because I think that's stupid. And then I realized how it starts working. And I'm, like, oh, my god. That's strategies. So it's like, that's the strategy. And that and I was like, oh, I used to, like, I'm I've got good vision. I understand how this shit works. And then I realized how money work a little bit more when debt and borrowing other people's money to do this and, like, taking money off the table and all of these, like, terms that I kind of heard about, but I didn't exactly understand. I realized Shit. If I'm gonna be, like, really good at my job, I I gotta be good. I gotta understand the tactics. You really also have to understand the strategy, which Alex, it seems like you're actually Now now you get the strategy of how money and business works, not just the tactics, which the whole hundred million dollar offer book, which, I read. I think it's awesome. That's mostly t tactical. But the strategic shit is what you're saying of, like, oh, you can borrow other people's money and to do this. That that's some big picture shit. Yeah. Without a personal guarantee. So because I'll be like, why don't we get done on the business? Because I don't wanna risk that. I was like, you are not risking it. Like, the the business is risking in it. And if you're willing to do a sale for act, like, what are you willing to do?

from tactics to strategy. And I used to, like, make fun of all my buddies who are in finance. I'm like, dude, you're just, like, an Excel monkey. You don't know anything. Like, you just this stupid fucking hedge fund, and maybe makes money, but you don't know shit. And then I realized, like, when they talk about a debt and stuff, I was, like, I'm not gonna pay attention to any of that, because I think that's stupid. And then I realized how it starts working. And I'm, like, oh, my god. That's strategies. So it's like, that's the strategy. And that and I was like, oh, I used to, like, I'm I've got good vision. I understand how this shit works. And then I realized how money work a little bit more when debt and borrowing other people's money to do this and, like, taking money off the table and all of these, like, terms that I kind of heard about, but I didn't exactly understand. I realized Shit. If I'm gonna be, like, really good at my job, I I gotta be good. I gotta understand the tactics. You really also have to understand the strategy, which Alex, it seems like you're actually Now now you get the strategy of how money and business works, not just the tactics, which the whole hundred million dollar offer book, which, I read. I think it's awesome. That's mostly t tactical. But the strategic shit is what you're saying of, like, oh, you can borrow other people's money and to do this. That that's some big picture shit. Yeah. Without a personal guarantee. So because I'll be like, why don't we get done on the business? Because I don't wanna risk that. I was like, you are not risking it. Like, the the business is risking in it. And if you're willing to do a sale for act, like, what are you willing to do?

38:27

Like, because the business is gonna take the risk on either way. I mean, depending on the acquire, but if you're selling your private equity, like, I know you have a lot a a bigger tech audience, but I probably have a bigger, like,

Like, because the business is gonna take the risk on either way. I mean, depending on the acquire, but if you're selling your private equity, like, I know you have a lot a a bigger tech audience, but I probably have a bigger, like,

38:37

like, cert like, I would say everyday business audience, you know, guys who have massive roofing businesses or, you know, a huge chain of you know, teeth whitening studios. You know, I mean, like, just just those types of business are the ones that tend to to follow more of my stuff. And, like, that's usually gonna

like, cert like, I would say everyday business audience, you know, guys who have massive roofing businesses or, you know, a huge chain of you know, teeth whitening studios. You know, I mean, like, just just those types of business are the ones that tend to to follow more of my stuff. And, like, that's usually gonna

38:51

a roll up or a private equity acquire for the most part. Right? Midabe is strategic if you, like, have another big teeth whitening chain that wants to buy you, but, like, that's about it.

a roll up or a private equity acquire for the most part. Right? Midabe is strategic if you, like, have another big teeth whitening chain that wants to buy you, but, like, that's about it.

38:59

And

And

39:00

I I think I I resonate with what you said, Sam, I always thought those guys, like, I was like, you don't even understand business. And I, to a degree, I actually don't think they understand business. But they understand the macro level of business, and I think where you get really dangerous is when you know both.

I I think I I resonate with what you said, Sam, I always thought those guys, like, I was like, you don't even understand business. And I, to a degree, I actually don't think they understand business. But they understand the macro level of business, and I think where you get really dangerous is when you know both.

39:13

They both games. Like, you can Because what they do is they own almost purely inorganic growth. They try and staple shit together that okay. Well, we bought four companies that do know, three million in EBITDA. And so now we have twelve million EBITDA, and we're gonna have some equity arbitrage, and we're gonna be able to sell this thing. Financial engineering.

They both games. Like, you can Because what they do is they own almost purely inorganic growth. They try and staple shit together that okay. Well, we bought four companies that do know, three million in EBITDA. And so now we have twelve million EBITDA, and we're gonna have some equity arbitrage, and we're gonna be able to sell this thing. Financial engineering.

39:30

Yeah. Saddle him up with debt. And then it's ch then it's just a math equation. Like, it doesn't even matter about growing the businesses. But it's like, what if,

Yeah. Saddle him up with debt. And then it's ch then it's just a math equation. Like, it doesn't even matter about growing the businesses. But it's like, what if,

39:36

do that? And you could also triple all the businesses. And then, like, that's when you could create these, like, breathtaking home runs. And that's kind of what I mean, that's what we're trying to do with acquisition. And I don't

do that? And you could also triple all the businesses. And then, like, that's when you could create these, like, breathtaking home runs. And that's kind of what I mean, that's what we're trying to do with acquisition. And I don't

39:46

I don't have I don't have a I don't have a a huge need for

I don't have I don't have a I don't have a a huge need for

39:50

more money unless it's a,

more money unless it's a,

39:52

an enormous

an enormous

39:53

Like, there's nothing I can do. I'm I'm have you ever have you ever feel like Dennis's, like, how to be rich? I think that's the name of the book? Yeah. We love it. First, like, we talk about that table a lot. Like, the comfortably poor, you know, comfortably

Like, there's nothing I can do. I'm I'm have you ever have you ever feel like Dennis's, like, how to be rich? I think that's the name of the book? Yeah. We love it. First, like, we talk about that table a lot. Like, the comfortably poor, you know, comfortably

40:06

rich, then you get to, like, Rich rich. It's super resonated with me. It's like, I'm the I'm the the comfortably rich.

rich, then you get to, like, Rich rich. It's super resonated with me. It's like, I'm the I'm the the comfortably rich.

40:12

Oh, like, not the super rich, not the, like, so odd. Like, everybody here We can all consume whatever we want. So we can find whatever planes we, like, you know, you can fly private, you can stay in the nicest hotels, get the nicest airbnbs, go out to dinner every single night of the week. At the five star restaurant at the Michelin Star,

Oh, like, not the super rich, not the, like, so odd. Like, everybody here We can all consume whatever we want. So we can find whatever planes we, like, you know, you can fly private, you can stay in the nicest hotels, get the nicest airbnbs, go out to dinner every single night of the week. At the five star restaurant at the Michelin Star,

40:28

and you can do that for the rest of your life. Like,

and you can do that for the rest of your life. Like,

40:31

you your personal needs as a human being are satisfied.

you your personal needs as a human being are satisfied.

40:34

But I can't get by that skyscraper right there.

But I can't get by that skyscraper right there.

40:38

And I can't buy that this huge company. And so what happens is, like, the things that you wanna buy change. And so you create a new deficit for the amount of wealth that you want. Again, this is just assuming you like the game. And so, like, I like the game, and so I just wanna keep playing it. The the funny thing is that what you actually like is just playing the game. And if you just said, well, I'm rich enough, then you'd have to stop playing the game you really love. And so instead, you start to come up with, like, things you want that in actuality sound a little bit silly. It's like, actually, I don't even think you want that skyscraper or to buy that. Even think that's actually what motivates you. It's just that I I'm actually peak loving the game right now, and the game only works if you care about the score.

And I can't buy that this huge company. And so what happens is, like, the things that you wanna buy change. And so you create a new deficit for the amount of wealth that you want. Again, this is just assuming you like the game. And so, like, I like the game, and so I just wanna keep playing it. The the funny thing is that what you actually like is just playing the game. And if you just said, well, I'm rich enough, then you'd have to stop playing the game you really love. And so instead, you start to come up with, like, things you want that in actuality sound a little bit silly. It's like, actually, I don't even think you want that skyscraper or to buy that. Even think that's actually what motivates you. It's just that I I'm actually peak loving the game right now, and the game only works if you care about the score.

41:17

And so, you know, it it is impossible to to enjoy that. You can't play the game if you've said I've already scored the maximum number of points, then the game becomes kinda silly. And so it's funny. Like, this is with all of our friends. It's like, well, why are you doing this? Don't you you kinda got enough money, man. And it's like, Yeah. But I don't have enough enjoyment. The enjoyment that game is infinite. And the thing I enjoy the most is playing this game. And,

And so, you know, it it is impossible to to enjoy that. You can't play the game if you've said I've already scored the maximum number of points, then the game becomes kinda silly. And so it's funny. Like, this is with all of our friends. It's like, well, why are you doing this? Don't you you kinda got enough money, man. And it's like, Yeah. But I don't have enough enjoyment. The enjoyment that game is infinite. And the thing I enjoy the most is playing this game. And,

41:39

you know, I'm so I'm gonna continue playing, but in order to do so, I have to, like, construct these silly, like, dreams that that are I'm not even sure I really care as much about as far as just playing the game. Dude, that was huge. And, as a side note, it's like, if you think there's there's kinda, like, I feel like two ways you can create a deficit. Right? So one is, like, you can create a financial deficit by saying, like, I want this thing. It's cost a billion dollars. And so I need to go and make a billion dollars. There's my deficits where I am more I wanna go. The other side is what I was saying, like, when you ask, like, what are you, like, excited about? Because I already said, like, what are the worst parts? But, like, I'll tell you good right now is that we have finally separated Mozy Media, which is basically, like, my my Alayla personal brand and, like, the the content we put out I would say the books kinda fall under that, like, the courses, the books, all the materials we give out to,

you know, I'm so I'm gonna continue playing, but in order to do so, I have to, like, construct these silly, like, dreams that that are I'm not even sure I really care as much about as far as just playing the game. Dude, that was huge. And, as a side note, it's like, if you think there's there's kinda, like, I feel like two ways you can create a deficit. Right? So one is, like, you can create a financial deficit by saying, like, I want this thing. It's cost a billion dollars. And so I need to go and make a billion dollars. There's my deficits where I am more I wanna go. The other side is what I was saying, like, when you ask, like, what are you, like, excited about? Because I already said, like, what are the worst parts? But, like, I'll tell you good right now is that we have finally separated Mozy Media, which is basically, like, my my Alayla personal brand and, like, the the content we put out I would say the books kinda fall under that, like, the courses, the books, all the materials we give out to,

42:23

to Mosi Media. And so what we originally were saying when we started acquisition dot com is that The mission was to make real business knowledge accessible to everyone. Like, that was the that was the mission of the company. And that is still very much the mission of Mosi Media. What we realized is that holdcoast team. So, like, our excellence, our our people who who who recruit talent, our heads of sales, we build out sales teams, our heads of marketing, market departments and marketing functions, our head of customer success who build out product in the client experience, etcetera. Like, those people didn't really resonate with making business

to Mosi Media. And so what we originally were saying when we started acquisition dot com is that The mission was to make real business knowledge accessible to everyone. Like, that was the that was the mission of the company. And that is still very much the mission of Mosi Media. What we realized is that holdcoast team. So, like, our excellence, our our people who who who recruit talent, our heads of sales, we build out sales teams, our heads of marketing, market departments and marketing functions, our head of customer success who build out product in the client experience, etcetera. Like, those people didn't really resonate with making business

42:52

education, accessible, and everyone. Like, that wasn't actually, like, what their mission was. And so we got really clear on what the mission of acquisition dot com is. Which is and this kind of came organically, so it's, like, really exciting for me.

education, accessible, and everyone. Like, that wasn't actually, like, what their mission was. And so we got really clear on what the mission of acquisition dot com is. Which is and this kind of came organically, so it's, like, really exciting for me.

43:05

But one of the things I've always envied about Elon is that, like, every company he gets involved in, basically saves the world. But, like, what, like, he finds a way to tie the mission of what he's doing to saving the world. It's, like, even Twitter, he was, like, free civilization, meets free speech. And then it's like, boom. I was like, man, how did he take

But one of the things I've always envied about Elon is that, like, every company he gets involved in, basically saves the world. But, like, what, like, he finds a way to tie the mission of what he's doing to saving the world. It's, like, even Twitter, he was, like, free civilization, meets free speech. And then it's like, boom. I was like, man, how did he take

43:22

a a meme platform with with tweets of, arrogant dudes, you know,

a a meme platform with with tweets of, arrogant dudes, you know,

43:27

and turned it into a, you know, free speech or civilization. Like, that's where I think a lot of his geniuses.

and turned it into a, you know, free speech or civilization. Like, that's where I think a lot of his geniuses.

43:32

And so for us, I was like, what's that say? And so we have the external gap of, like, yeah, I wanna hit the billion or whatever.

And so for us, I was like, what's that say? And so we have the external gap of, like, yeah, I wanna hit the billion or whatever.

43:39

But I think the internal one is that

But I think the internal one is that

43:42

we wanna build

we wanna build

43:43

a company off of praise and not punishment.

a company off of praise and not punishment.

43:45

And so we have this huge thing in terms of how we try to build things is, like, You can punish people or you can praise them, and we believe that you get more performance out of praise. Now you look at Goldman's, actually, JPMorgan. You look at McKinney, look at Ban. You look at these massive companies, even some of these, like, huge ones, and it's a lot of people are like, man, it's a talk it toxic work environment. It's really hard, bubble bath. And so those are usually, punishment driven cultures.

And so we have this huge thing in terms of how we try to build things is, like, You can punish people or you can praise them, and we believe that you get more performance out of praise. Now you look at Goldman's, actually, JPMorgan. You look at McKinney, look at Ban. You look at these massive companies, even some of these, like, huge ones, and it's a lot of people are like, man, it's a talk it toxic work environment. It's really hard, bubble bath. And so those are usually, punishment driven cultures.

44:06

And so we want to and so what's what's happened is, like, by doing that, that has aligned all of our holdco team in terms of how we wanna build these companies.

And so we want to and so what's what's happened is, like, by doing that, that has aligned all of our holdco team in terms of how we wanna build these companies.

44:16

And the billion dollar Alex mark is basically irrelevant because, like, to really win by their standards,

And the billion dollar Alex mark is basically irrelevant because, like, to really win by their standards,

44:23

we need to build something that's ten or fifty or a hundred billion. Know what I mean? And that might take the rest of my lifetime. It'll probably happen after I die. But if we can do that, then we can prove one thesis, which is like, people wanna work. And most environments are set up to punish people. And all you do is you raise the bar of what it takes to not get punished. What happens is people churn out of work, they burn out, they hate their jobs, they hate their lives, and I think that there's a better way. And Leila and I are gonna try and dedicate the rest of our lives to trying to prove that. And so that is the mission of acquisition dot com and what we do with the companies. And we can show that that it's not just, like, fluvie stuff, And I think if it were just Layla, it'd be a woman driven thing. People like, oh, it's a girl who's saying you should be nice to people. But I think I,

we need to build something that's ten or fifty or a hundred billion. Know what I mean? And that might take the rest of my lifetime. It'll probably happen after I die. But if we can do that, then we can prove one thesis, which is like, people wanna work. And most environments are set up to punish people. And all you do is you raise the bar of what it takes to not get punished. What happens is people churn out of work, they burn out, they hate their jobs, they hate their lives, and I think that there's a better way. And Leila and I are gonna try and dedicate the rest of our lives to trying to prove that. And so that is the mission of acquisition dot com and what we do with the companies. And we can show that that it's not just, like, fluvie stuff, And I think if it were just Layla, it'd be a woman driven thing. People like, oh, it's a girl who's saying you should be nice to people. But I think I,

45:04

given how I look, how I talk, I can probably deliver that message.

given how I look, how I talk, I can probably deliver that message.

45:08

And it may take the rest of my life to do it. But, like, I haven't felt, like, fucking amped about anything in a long time. The last time I was pumped was when the mission of gym launch was to take the gym industry from his knees to his feet because the average gym owner takes down thirty six thousand dollars a year in personal income,

And it may take the rest of my life to do it. But, like, I haven't felt, like, fucking amped about anything in a long time. The last time I was pumped was when the mission of gym launch was to take the gym industry from his knees to his feet because the average gym owner takes down thirty six thousand dollars a year in personal income,

45:24

and has, like, maxed out credit cards and has, like, eighteen days of cash on hand. And I was, like, I wanna fix this. And what ended up happening is, like, I because I wasn't emotionally mature enough

and has, like, maxed out credit cards and has, like, eighteen days of cash on hand. And I was, like, I wanna fix this. And what ended up happening is, like, I because I wasn't emotionally mature enough

45:34

I took enough licks from people really close to me, both clients and employees,

I took enough licks from people really close to me, both clients and employees,

45:39

that I just, like, I just needed to put distance. Like, I had seventeen different people who worked for me try to start their version of my business. You know what I mean? I had

that I just, like, I just needed to put distance. Like, I had seventeen different people who worked for me try to start their version of my business. You know what I mean? I had

45:48

clients try and, you know, like, start their, like, because it was a it was a business based on consulting, right, it was a consulting business. So, like, once you had kind of the models, you could, in theory, trying to be with us. Now no one has succeeded.

clients try and, you know, like, start their, like, because it was a it was a business based on consulting, right, it was a consulting business. So, like, once you had kind of the models, you could, in theory, trying to be with us. Now no one has succeeded.

46:00

But it was enough that I was like, dude, you were bankrupt.

But it was enough that I was like, dude, you were bankrupt.

46:04

And, like,

And, like,

46:05

And, like, on the brink of divorce, and used all this stuff, and then, like, you scaled to three locations and sold them, and now your family's financially set off. I'm like, now you wanna attack me. Like, it happened enough times to your feet, and then you kick me. This is how I get repaid for this. That's how it felt. That's how it felt. And so I wasn't I, like, I think now I could handle it a lot better. But at the time, I just, like, I felt so disenfranchised. I just felt hurt. Honestly, because I really poured my soul into trying to fix the gym industry. And so when I felt that way, we created space, and then it just became an asset we owned, and that's why I was open to selling it. But, like, I haven't felt like that.

And, like, on the brink of divorce, and used all this stuff, and then, like, you scaled to three locations and sold them, and now your family's financially set off. I'm like, now you wanna attack me. Like, it happened enough times to your feet, and then you kick me. This is how I get repaid for this. That's how it felt. That's how it felt. And so I wasn't I, like, I think now I could handle it a lot better. But at the time, I just, like, I felt so disenfranchised. I just felt hurt. Honestly, because I really poured my soul into trying to fix the gym industry. And so when I felt that way, we created space, and then it just became an asset we owned, and that's why I was open to selling it. But, like, I haven't felt like that.

46:40

Until now. It's so funny you mentioned the Elon Big Mission thing. Like, this guy, he did it with Twitter too, which was really funny. And then while he was doing that deal, these came out. It's like, oh, Elon Musk impregnates, like, this woman who worked for him, and he's like, and he was like,

Until now. It's so funny you mentioned the Elon Big Mission thing. Like, this guy, he did it with Twitter too, which was really funny. And then while he was doing that deal, these came out. It's like, oh, Elon Musk impregnates, like, this woman who worked for him, and he's like, and he was like,

46:56

He's like, overpopulation,

He's like, overpopulation,

46:58

underpopulation.

underpopulation.

46:59

Like, we we're we're at risk of population collapse. It's actually the biggest risk of all. And he's like, I'm just doing my her and I was like, this guy is a teflon done. Like, how did he get away with it? He spun that shit like a like, he did his Oh, like, five forty on that thing, spitting that to be like, actually

Like, we we're we're at risk of population collapse. It's actually the biggest risk of all. And he's like, I'm just doing my her and I was like, this guy is a teflon done. Like, how did he get away with it? He spun that shit like a like, he did his Oh, like, five forty on that thing, spitting that to be like, actually

47:16

Actually, I was also saving the planet with that one too.

Actually, I was also saving the planet with that one too.

47:20

I was like, this man. You're welcome. I think

I was like, this man. You're welcome. I think

47:24

That's the thing they call it where it's, like, just, like, the male male bullshit, like, The abilities for some some men to just absolutely bullshit their way out of everything.

That's the thing they call it where it's, like, just, like, the male male bullshit, like, The abilities for some some men to just absolutely bullshit their way out of everything.

47:33

And, Elon's got that. Like, he is the world, he is the world leader in that. Think there's a estimate, though. Like, in terms of, like, I because even thinking, if I wanted to create a stronger narrative, because, like, I'm already amped about this narrative, but, like, again, it's, like, I think there's power in reframing

And, Elon's got that. Like, he is the world, he is the world leader in that. Think there's a estimate, though. Like, in terms of, like, I because even thinking, if I wanted to create a stronger narrative, because, like, I'm already amped about this narrative, but, like, again, it's, like, I think there's power in reframing

47:49

what you do to be something that aligns with humanity? Because to be fair, it doesn't matter what you do. If, like, you If you if you choke up enough, like, people need food. Right? You wanna feed humanity. Like, p like, a lot, like, a lot of these things that are necessary for civilization all like, trunked up enough, like, are pillars of society. Yeah. It it's all what story you're telling yourself because then then you'll tell that story to others. Story serves you, then then great. I mean, I think I personally I think this is the Silicon Valley,

what you do to be something that aligns with humanity? Because to be fair, it doesn't matter what you do. If, like, you If you if you choke up enough, like, people need food. Right? You wanna feed humanity. Like, p like, a lot, like, a lot of these things that are necessary for civilization all like, trunked up enough, like, are pillars of society. Yeah. It it's all what story you're telling yourself because then then you'll tell that story to others. Story serves you, then then great. I mean, I think I personally I think this is the Silicon Valley,

48:16

like,

like,

48:18

what, like, PTSD or whatever where it's, like, anytime I hear a mission statement, I'm, like, just shut the fuck up. Like, tell the truth. You wanna make money. Great. You want your own life value to increase. And you realize that in order for you to get that value, you had to create more value in the world. And so you identified

what, like, PTSD or whatever where it's, like, anytime I hear a mission statement, I'm, like, just shut the fuck up. Like, tell the truth. You wanna make money. Great. You want your own life value to increase. And you realize that in order for you to get that value, you had to create more value in the world. And so you identified

48:34

some people that needed something,

some people that needed something,

48:36

you provided that value in spades, whether that was dentist need better software,

you provided that value in spades, whether that was dentist need better software,

48:41

or that's, you know, the world needs a social network, or We wanna send disappearing photos back and forth to each other's phones. Like,

or that's, you know, the world needs a social network, or We wanna send disappearing photos back and forth to each other's phones. Like,

48:48

you know, the you hear Evan Spiegel. Like, you go look at the original landing page. It's of Snapchat or the emails that he sent to the sororities,

you know, the you hear Evan Spiegel. Like, you go look at the original landing page. It's of Snapchat or the emails that he sent to the sororities,

48:56

and fraternities where he's just like the landing page is like two chicks and a white bikini. Like, kinda, like, do it, like, taking, like, a naughty selfie, basically. And then the there's a giant timer where, like, the the the the photo's gonna disappear. And same thing when he's emailing the the frat authorities tell me. He's not saying I'm trying to, you know, reinvent the way that humans communicate. Actually, you know, seventy five percent of our brains is wired for images, not text. And so I wanted to make a messaging app that was image based and that, you know, and then and then you hear him do the the pitch. And he's like,

and fraternities where he's just like the landing page is like two chicks and a white bikini. Like, kinda, like, do it, like, taking, like, a naughty selfie, basically. And then the there's a giant timer where, like, the the the the photo's gonna disappear. And same thing when he's emailing the the frat authorities tell me. He's not saying I'm trying to, you know, reinvent the way that humans communicate. Actually, you know, seventy five percent of our brains is wired for images, not text. And so I wanted to make a messaging app that was image based and that, you know, and then and then you hear him do the the pitch. And he's like,

49:27

you know, for too long images have only been used for memories, but I wanted to use images for communication the way we originally did with hieroglyphics and shit it's like, bro, it's okay that you thought the Zap was fun and cool and, like, that it might be a hit and it took off in, like, you know, these, like, schools, and because people wanted to get around, you know, their teachers or parents being able to see photos on their femoral. Like, that's okay.

you know, for too long images have only been used for memories, but I wanted to use images for communication the way we originally did with hieroglyphics and shit it's like, bro, it's okay that you thought the Zap was fun and cool and, like, that it might be a hit and it took off in, like, you know, these, like, schools, and because people wanted to get around, you know, their teachers or parents being able to see photos on their femoral. Like, that's okay.

49:50

And, but they always do this. They always tie it back to some Not the word. It's, not

And, but they always do this. They always tie it back to some Not the word. It's, not

49:54

now it's the d word. It's democratized.

now it's the d word. It's democratized.

49:56

Oh, yeah. It's, like, we're doing democratized access

Oh, yeah. It's, like, we're doing democratized access

49:59

to private limos.

to private limos.

50:01

Really? For, like and then, of course, what does it become? Right? As the marketing teams get in there and the consultants get in there, they're, like, where where our mission at Uber is to make transportation as readily available as running water. That's that became their mission statement. It sounds fucking awesome. Yeah. Yeah. Yeah. But at first, it was like amazing. It's I wanna get played by showing up in a black limo. Yeah. You didn't start. And literally, the early stories of anybody who knew Travis and Garrett at Uber was like, they'd be like, dude, check this out.

Really? For, like and then, of course, what does it become? Right? As the marketing teams get in there and the consultants get in there, they're, like, where where our mission at Uber is to make transportation as readily available as running water. That's that became their mission statement. It sounds fucking awesome. Yeah. Yeah. Yeah. But at first, it was like amazing. It's I wanna get played by showing up in a black limo. Yeah. You didn't start. And literally, the early stories of anybody who knew Travis and Garrett at Uber was like, they'd be like, dude, check this out.

50:28

Push a button while they're at their at their, like, Michelin Star dinner and be like, watch this. Car shows up. And they're like, yeah. That's right. Ball it right. I could see where he's at on the map like, this is amazing. This is my private driver. You know, I summon him through my app. And it's like, there's a there's always to me, like, the disconnect between what I think the truth is, which is a little bit skeptical and jaded, and then, like, the revisionist history story that, like, sounds really admirable and noble. And, like, I personally have just come down and I've landed on, like,

Push a button while they're at their at their, like, Michelin Star dinner and be like, watch this. Car shows up. And they're like, yeah. That's right. Ball it right. I could see where he's at on the map like, this is amazing. This is my private driver. You know, I summon him through my app. And it's like, there's a there's always to me, like, the disconnect between what I think the truth is, which is a little bit skeptical and jaded, and then, like, the revisionist history story that, like, sounds really admirable and noble. And, like, I personally have just come down and I've landed on, like,

50:57

I'm okay with the truth. I get the human nature. We're kind of just primal animals, and it's okay. You seek pleasure, you avoid pain. You like status, and you, yeah, you don't want a full status. Like, it's okay. But Alex is Alex is, like, miss so, like, you know, now because maybe it started as, like, the mission of our company is to get your money and to put it in our bank accounts.

I'm okay with the truth. I get the human nature. We're kind of just primal animals, and it's okay. You seek pleasure, you avoid pain. You like status, and you, yeah, you don't want a full status. Like, it's okay. But Alex is Alex is, like, miss so, like, you know, now because maybe it started as, like, the mission of our company is to get your money and to put it in our bank accounts.

51:21

Like,

Like,

51:22

like, we're changing our bank account one dollar at a time and we're starting with fewer dollars by making it our dollar.

like, we're changing our bank account one dollar at a time and we're starting with fewer dollars by making it our dollar.

51:28

Like,

Like,

51:30

That's

That's

51:31

like it's I because inevitably

like it's I because inevitably

51:34

or I imagine it started with I just wanna get rich and do dope shit. To and then it changed to,

or I imagine it started with I just wanna get rich and do dope shit. To and then it changed to,

51:41

you know, this pretty grand thing of changing work through instead of using praise. When did that change? I think it's a yes and so Sean, I'm like, a hard like, the bullshit ometer, etcetera. Like, I I I full heartedly hear you on that. And I think that

you know, this pretty grand thing of changing work through instead of using praise. When did that change? I think it's a yes and so Sean, I'm like, a hard like, the bullshit ometer, etcetera. Like, I I I full heartedly hear you on that. And I think that

51:55

one is that

one is that

51:56

the truth can change. And what I mean by that is because it's not, like, we're not talking about a fact. We're talking about truth of

the truth can change. And what I mean by that is because it's not, like, we're not talking about a fact. We're talking about truth of

52:03

of

of

52:04

why someone does something. And so, like, why someone does something can change? So, like, when I started gym launch, I'd I've said this. So, like, the mission of gym launch is to not be prunk. Like, that was the mission of gym launch. But what happened is after I saw the lives that got transformed from it and I was no longer broke, the mission had to change because I had accomplished that mission. So the mission had to get bigger in order to continue to expand that because I had families relied on me, employees, etcetera, customers. And so it did truly become to take its needs needs to from a cease to gym industry from a cease to his feet. Right? And so, like, acquisition dot com started with the thing that I was passionate about because the only thing I was passionate about was just spreading like, good business. Like, I love to talk about business. It's like my favorite thing in the whole world. I don't picture about business. I write books about business. I concentrate about business. I mean, concept about this, like, and then I do business in the meantime. Like, I fucking love business. And so that was the only thing that I felt passionate about. And so that's what I made the mission about. But as we've walked the past,

why someone does something. And so, like, why someone does something can change? So, like, when I started gym launch, I'd I've said this. So, like, the mission of gym launch is to not be prunk. Like, that was the mission of gym launch. But what happened is after I saw the lives that got transformed from it and I was no longer broke, the mission had to change because I had accomplished that mission. So the mission had to get bigger in order to continue to expand that because I had families relied on me, employees, etcetera, customers. And so it did truly become to take its needs needs to from a cease to gym industry from a cease to his feet. Right? And so, like, acquisition dot com started with the thing that I was passionate about because the only thing I was passionate about was just spreading like, good business. Like, I love to talk about business. It's like my favorite thing in the whole world. I don't picture about business. I write books about business. I concentrate about business. I mean, concept about this, like, and then I do business in the meantime. Like, I fucking love business. And so that was the only thing that I felt passionate about. And so that's what I made the mission about. But as we've walked the past,

52:55

realizing that, like, the reason the businesses have done really well for us is because of the cultures that we create. And we believe that tho those cultures,

realizing that, like, the reason the businesses have done really well for us is because of the cultures that we create. And we believe that tho those cultures,

53:02

create better businesses and, honestly, also better working environment, like, generate really good bottom line, but

create better businesses and, honestly, also better working environment, like, generate really good bottom line, but

53:07

also really great experiences for the people who who work there. And so, like, I haven't been amped about it. And so, like, the truth of why I wanna go there now, and now I see that a much bigger picture that I did when we started it two or three years ago,

also really great experiences for the people who who work there. And so, like, I haven't been amped about it. And so, like, the truth of why I wanna go there now, and now I see that a much bigger picture that I did when we started it two or three years ago,

53:20

I think that I think your reasons evolve. And so I think that it it makes sense that I think it's both, honestly.

I think that I think your reasons evolve. And so I think that it it makes sense that I think it's both, honestly.

53:26

Like, ever spiegel's personal goals,

Like, ever spiegel's personal goals,

53:29

he was, like, he had transferred money from that person's account to his to the degree that he could buy whatever he wanted. And so think you just think more about it and you're like, why do I wanna do this? Because you have to have a reason. Otherwise, you just you you go to a ball of nothing And so Yeah. Well, look, I mean, in the I think the best way to actually learn that,

he was, like, he had transferred money from that person's account to his to the degree that he could buy whatever he wanted. And so think you just think more about it and you're like, why do I wanna do this? Because you have to have a reason. Otherwise, you just you you go to a ball of nothing And so Yeah. Well, look, I mean, in the I think the best way to actually learn that,

53:47

we were talking about the last episode. We talked about, what's the restaurant John, Panda Express guy. Yeah. And then and we were like,

we were talking about the last episode. We talked about, what's the restaurant John, Panda Express guy. Yeah. And then and we were like,

53:56

you know, he he he just sells, like, orange chicken. Like, that's not exactly inspiring, but, like, He he he employs, like, twenty thousand people, and he, like, gives these guys I think he we are talking about I have my notes here. He gives them all, like, he pays a little bit for them to go to Tony Robbins he gives them, like, the think and grow rich books and, like, all these books. And he's, like, yeah, like, the whole chicken shit. Like, that's kinda cool and all, but, like, I'm actually, like, taking an hourly wage worker, and we're trying to, like, elevate them. And so I'm like, oh, I can get behind that. I'm I'm in on that. And if you look at, like, a lot of non tech or non silicon valley companies, employ, like, thirty thousand people, and they're like, Yeah. You know, we sell tires, and that's cool. But I'm really just trying to, like, we we we create jobs, and that's very fascinating, and that's really exciting, and that's cool. It's better for the economy or, like, you know, some of these, like, really boring brick and mortar, brick and mortar businesses. I think that's actually where you see a lot of really cool missions or, like, if you I've read the, have you read about the Coke Brothers?

you know, he he he just sells, like, orange chicken. Like, that's not exactly inspiring, but, like, He he he employs, like, twenty thousand people, and he, like, gives these guys I think he we are talking about I have my notes here. He gives them all, like, he pays a little bit for them to go to Tony Robbins he gives them, like, the think and grow rich books and, like, all these books. And he's, like, yeah, like, the whole chicken shit. Like, that's kinda cool and all, but, like, I'm actually, like, taking an hourly wage worker, and we're trying to, like, elevate them. And so I'm like, oh, I can get behind that. I'm I'm in on that. And if you look at, like, a lot of non tech or non silicon valley companies, employ, like, thirty thousand people, and they're like, Yeah. You know, we sell tires, and that's cool. But I'm really just trying to, like, we we we create jobs, and that's very fascinating, and that's really exciting, and that's cool. It's better for the economy or, like, you know, some of these, like, really boring brick and mortar, brick and mortar businesses. I think that's actually where you see a lot of really cool missions or, like, if you I've read the, have you read about the Coke Brothers?

54:50

They both

They both

54:51

Oh, you mean coke, like, coke industries. Yeah. Yeah. Yeah. Coke industry. So, basically, it started with the dad. He was, like, an oil guy. And then they use the byproduct of creating oil to create all types of plastics and whatever.

Oh, you mean coke, like, coke industries. Yeah. Yeah. Yeah. Coke industry. So, basically, it started with the dad. He was, like, an oil guy. And then they use the byproduct of creating oil to create all types of plastics and whatever.

55:02

And so now it's arguably

And so now it's arguably

55:04

it goes back and forth of the biggest privately owned company in America.

it goes back and forth of the biggest privately owned company in America.

55:08

And he was like, no. Like, my whole thing is, like, freedom for people, you know, and I wanna, like, teach them that they have autonomy and, like, through working here, he's got a whole book on his management systems. And he's, like, that more so what I'm inspired about is, like, is, like, giving empowering people. And so, anyway, I read about those, like, older companies, I actually think that that's a bit more inspiring than, like, some Doric saying that he's changing the world. One, like, computer chip at time when it's, like,

And he was like, no. Like, my whole thing is, like, freedom for people, you know, and I wanna, like, teach them that they have autonomy and, like, through working here, he's got a whole book on his management systems. And he's, like, that more so what I'm inspired about is, like, is, like, giving empowering people. And so, anyway, I read about those, like, older companies, I actually think that that's a bit more inspiring than, like, some Doric saying that he's changing the world. One, like, computer chip at time when it's, like,

55:33

I don't know. Like, that's not exactly inspiring. You know what I mean? Maybe it hasn't played out yet.

I don't know. Like, that's not exactly inspiring. You know what I mean? Maybe it hasn't played out yet.

55:38

Yeah. Yeah. Yeah. Yeah. Like, if Bill Gates said he, like, what he started was, like, I wanna have computer, and everyone's like, okay. And then he did it. And so I think I think part of it is also, like, what snapshot on the timeline are we looking at. But do I a hundred percent agree with you, sir? Like, I love

Yeah. Yeah. Yeah. Yeah. Like, if Bill Gates said he, like, what he started was, like, I wanna have computer, and everyone's like, okay. And then he did it. And so I think I think part of it is also, like, what snapshot on the timeline are we looking at. But do I a hundred percent agree with you, sir? Like, I love

55:51

Like,

Like,

55:52

it it has because basically, it shifts from internal to external. Like, in the beginning, you do it for you. Obviously, you do it because you get You get praise instead of punished. Like, you have good thi more good shit than batches. You keep doing it. But once the thing that was good, no longer, like, the diminishing return of the pleasure of more money,

it it has because basically, it shifts from internal to external. Like, in the beginning, you do it for you. Obviously, you do it because you get You get praise instead of punished. Like, you have good thi more good shit than batches. You keep doing it. But once the thing that was good, no longer, like, the diminishing return of the pleasure of more money,

56:08

isn't there anymore,

isn't there anymore,

56:09

then you have to find a new, you find a new goal, like you said. And then and if it also coincides with other people being motivated by not making Alex Rich, but by proving a point that we can create companies

then you have to find a new, you find a new goal, like you said. And then and if it also coincides with other people being motivated by not making Alex Rich, but by proving a point that we can create companies

56:21

that reward instead of punish and actually a better returns,

that reward instead of punish and actually a better returns,

56:25

Like, I'm juiced.

Like, I'm juiced.

56:26

And, like, we haven't proved it yet. That's fine. We haven't proved it yet. We will. I wanna ask you two two questions.

And, like, we haven't proved it yet. That's fine. We haven't proved it yet. We will. I wanna ask you two two questions.

56:32

The first is around people you admire. So we talked about the Panda Express guy on our just on our own last episode because we were featuring it was like, crazy rich agents, basically, was the fact of the episode.

The first is around people you admire. So we talked about the Panda Express guy on our just on our own last episode because we were featuring it was like, crazy rich agents, basically, was the fact of the episode.

56:42

And then,

And then,

56:43

it turns out he lives there or whatever. Like, you, you know, you're both in Vegas.

it turns out he lives there or whatever. Like, you, you know, you're both in Vegas.

56:48

Who are some people that you admire? So,

Who are some people that you admire? So,

56:51

I always find this interesting to hear who kind of, like, stands out and

I always find this interesting to hear who kind of, like, stands out and

56:55

why

why

56:56

for for for different folks. So who are some people that you admire, either past or present, you know, people that you've met, because I know that this kinda, like, famous on YouTube thing opens up a bunch of doors. You meet a bunch of cool people that, like, you, otherwise, you expand your circle of people you you get to know

for for for different folks. So who are some people that you admire, either past or present, you know, people that you've met, because I know that this kinda, like, famous on YouTube thing opens up a bunch of doors. You meet a bunch of cool people that, like, you, otherwise, you expand your circle of people you you get to know

57:11

through this stuff. So who are some people that you admire? Well, I definitely admire Andrew Patriot,

through this stuff. So who are some people that you admire? Well, I definitely admire Andrew Patriot,

57:17

from Panda Express because they're a married couple who built this whole thing, and they they never took out outside money, and they've owned the whole thing privately. They've twenty six hundred locations. They did three point seven billion a year with twenty seven percent net margins, and they take nine hundred and thirty five million dollars a year in personal income. And I think that's only possible because they have created a new vision for what they wanted the company to be about, which is about their employees.

from Panda Express because they're a married couple who built this whole thing, and they they never took out outside money, and they've owned the whole thing privately. They've twenty six hundred locations. They did three point seven billion a year with twenty seven percent net margins, and they take nine hundred and thirty five million dollars a year in personal income. And I think that's only possible because they have created a new vision for what they wanted the company to be about, which is about their employees.

57:37

I am inspired by Warren Buffett. You remain? I mean, I I I am because of the long term mentality has, and he built Berkshire Hathway. And

I am inspired by Warren Buffett. You remain? I mean, I I I am because of the long term mentality has, and he built Berkshire Hathway. And

57:44

in some ways, I feel like he'd he built it. He's like a beautiful life story of, like, just believing in the power of compounding and patience. And, like, that I feel like his virtues are that he's demonstrated in rational assist making.

in some ways, I feel like he'd he built it. He's like a beautiful life story of, like, just believing in the power of compounding and patience. And, like, that I feel like his virtues are that he's demonstrated in rational assist making.

57:54

I would say that for us, it's like if we can build something like that, but just with our own our own spin or own zest, which is around praise law punishment and building companies that, like, we can win by their scoreboard, but we do it our way.

I would say that for us, it's like if we can build something like that, but just with our own our own spin or own zest, which is around praise law punishment and building companies that, like, we can win by their scoreboard, but we do it our way.

58:06

So that's,

So that's,

58:07

that the Warren angle. And, I mean, I admire Elon a lot.

that the Warren angle. And, I mean, I admire Elon a lot.

58:11

A ton, you know, just, like, what we're talking about earlier, like, his ability to see vision and connect to a larger mission. He's seem he's been able to masterfully do that in every single company he's been a part of. And his track record's incredibly fucking impressive.

A ton, you know, just, like, what we're talking about earlier, like, his ability to see vision and connect to a larger mission. He's seem he's been able to masterfully do that in every single company he's been a part of. And his track record's incredibly fucking impressive.

58:22

And he just continues to, like, defy the laws of, like, what seems to be, like, normal or possible over and over and over again. And so I think just like how he just, like, stares into the abyss and says, like, let's do it. I think that's something that I really, really admire.

And he just continues to, like, defy the laws of, like, what seems to be, like, normal or possible over and over and over again. And so I think just like how he just, like, stares into the abyss and says, like, let's do it. I think that's something that I really, really admire.

58:35

He obviously has flaws like all of us do, but I think he also has been really good about, like, owning his flaws,

He obviously has flaws like all of us do, but I think he also has been really good about, like, owning his flaws,

58:41

and being public about that he's just a human. And I think he may create a new model for how big public CEOs rather than maybe that, you know, maybe we're in the beginning of of that world.

and being public about that he's just a human. And I think he may create a new model for how big public CEOs rather than maybe that, you know, maybe we're in the beginning of of that world.

58:52

And,

And,

58:54

I think on the totally other side of the coin, I think I admire what, like, mister Beast has done from a personal branding perspective.

I think on the totally other side of the coin, I think I admire what, like, mister Beast has done from a personal branding perspective.

59:00

I've been able to get to get to know really well.

I've been able to get to get to know really well.

59:03

And,

And,

59:05

and Jim's Jim thinks really big. And,

and Jim's Jim thinks really big. And,

59:08

has tremendous work ethic, and I think

has tremendous work ethic, and I think

59:11

seeing the merge like, seeing where all these things are, like, Yuan has been able to build a personal brand

seeing the merge like, seeing where all these things are, like, Yuan has been able to build a personal brand

59:16

And, you know, in a lot of ways, like, if you're a fan of Elon, you wanna buy all of the things that he just happens to have enormous monetization vehicles.

And, you know, in a lot of ways, like, if you're a fan of Elon, you wanna buy all of the things that he just happens to have enormous monetization vehicles.

59:23

And to your point, Sam, about, like, how they use, like, yeah. Sure. We make tires. Yeah. Sure. We sell large chicken.

And to your point, Sam, about, like, how they use, like, yeah. Sure. We make tires. Yeah. Sure. We sell large chicken.

59:29

I guess, in a lot of like, all the companies that we have in acquisition dot com is like, yeah, of course, we transact. We build businesses, but, like, the reason we do it is this. And I think that's

I guess, in a lot of like, all the companies that we have in acquisition dot com is like, yeah, of course, we transact. We build businesses, but, like, the reason we do it is this. And I think that's

59:38

really dope. And so that's that's like, those are probably the like, if you were to if you were to mix, like, what are the things that I'm drawing inspiration from at current? It's a and if you look at what we're doing, it probably would make sense to see all three of those, just the three biggest kind of influencers. You got, like, mister Beast on person brand side here. You've got Warren Buffett on the investment side, and then Elon from like, the big vision, and I feel like those three things are probably where I draw the most inspiration from in terms of, like, our day to day and what we try to do. What's interesting about you is that you're pretty good at

really dope. And so that's that's like, those are probably the like, if you were to if you were to mix, like, what are the things that I'm drawing inspiration from at current? It's a and if you look at what we're doing, it probably would make sense to see all three of those, just the three biggest kind of influencers. You got, like, mister Beast on person brand side here. You've got Warren Buffett on the investment side, and then Elon from like, the big vision, and I feel like those three things are probably where I draw the most inspiration from in terms of, like, our day to day and what we try to do. What's interesting about you is that you're pretty good at

01:00:05

You're very catchy. So, like, the whole knees to feet thing is is pretty awesome.

You're very catchy. So, like, the whole knees to feet thing is is pretty awesome.

01:00:10

And then, what was the for your current company. It was, reward versus punish.

And then, what was the for your current company. It was, reward versus punish.

01:00:16

Yep. Nice. You're pretty you have reward. We would beat them we would beat them at their game and we wouldn't do it our way. Well, you said we wanna beat them on we wanna use their scoreboard, but do it our way. So if you've got you're quite lyrical.

Yep. Nice. You're pretty you have reward. We would beat them we would beat them at their game and we wouldn't do it our way. Well, you said we wanna beat them on we wanna use their scoreboard, but do it our way. So if you've got you're quite lyrical.

01:00:28

You've also done a few there's, like, actually a handful of things that you've talked about very,

You've also done a few there's, like, actually a handful of things that you've talked about very,

01:00:33

like, casually that I've caught on to that I really like. So for example,

like, casually that I've caught on to that I really like. So for example,

01:00:37

You say, you say dessert. What do you say dessert every day? Or never skip dessert? Never skip dessert. And then you also because your whole, like, dieting thing is you eat all of your protein earlier on. And then you're like, alright. Now I have, I fat and carbs. I we can go big on those.

You say, you say dessert. What do you say dessert every day? Or never skip dessert? Never skip dessert. And then you also because your whole, like, dieting thing is you eat all of your protein earlier on. And then you're like, alright. Now I have, I fat and carbs. I we can go big on those.

01:00:53

And, like, you've done, like, a few things outside of business that I find, like, almost more impressive or I actually use on my daily life more so than your business stuff, which I actually found is pretty funny.

And, like, you've done, like, a few things outside of business that I find, like, almost more impressive or I actually use on my daily life more so than your business stuff, which I actually found is pretty funny.

01:01:05

You also have I don't know if you've seen this Sean, but if you Google, like, there's this, like, twenty three year old Alex who does a thing where he's like, I'm gonna do a bulk over the next, like, eight weeks.

You also have I don't know if you've seen this Sean, but if you Google, like, there's this, like, twenty three year old Alex who does a thing where he's like, I'm gonna do a bulk over the next, like, eight weeks.

01:01:15

And he has, like, before during and after photos. And, like, that stuff, I look at significantly

And he has, like, before during and after photos. And, like, that stuff, I look at significantly

01:01:21

more than a lot of your business stuff. I find that some of your fitness

more than a lot of your business stuff. I find that some of your fitness

01:01:25

and diet stuff, like, more interesting,

and diet stuff, like, more interesting,

01:01:27

applicable than my day to day life and the business stuff.

applicable than my day to day life and the business stuff.

01:01:31

I'm shocked that, like, a living for, like, I I I jerked about it in the comments when I was like, people, like, admire our, like, my way of thinking about things in business. And I was like,

I'm shocked that, like, a living for, like, I I I jerked about it in the comments when I was like, people, like, admire our, like, my way of thinking about things in business. And I was like,

01:01:42

Bray Decade, I did that with fitness. I just don't talk about it because everyone feels entitled to opinion because they have a body.

Bray Decade, I did that with fitness. I just don't talk about it because everyone feels entitled to opinion because they have a body.

01:01:48

And I just and I hate I hate getting into the They're like, what about salt? I'm like, dude, just fuck off. Like, just like, you know what I mean? Like, I I have so little patience for it because I'm like, look at you.

And I just and I hate I hate getting into the They're like, what about salt? I'm like, dude, just fuck off. Like, just like, you know what I mean? Like, I I have so little patience for it because I'm like, look at you.

01:01:58

And, like, if you were more in shape

And, like, if you were more in shape

01:02:01

and by the way, no one has been more in shape than me has ever criticized any of the content error.

and by the way, no one has been more in shape than me has ever criticized any of the content error.

01:02:06

It's just like people who are wealthier than you'd ever say shit about business advice. So, like, about, you know, I'd be like, no one ahead of you ever shits on. Well, the cool thing about it is, like, I I use the fitness analogy of tuttenham business because I'm like, well, it's hard, but it's simple in that if you lift this much weight and eat like this for a year, not necessarily gonna look like Arnold or be slinging or whatever, but you're gonna be pretty good or better than where you are now. And you just gotta do it for, like, two years and you gotta, like, be fairly strict about it.

It's just like people who are wealthier than you'd ever say shit about business advice. So, like, about, you know, I'd be like, no one ahead of you ever shits on. Well, the cool thing about it is, like, I I use the fitness analogy of tuttenham business because I'm like, well, it's hard, but it's simple in that if you lift this much weight and eat like this for a year, not necessarily gonna look like Arnold or be slinging or whatever, but you're gonna be pretty good or better than where you are now. And you just gotta do it for, like, two years and you gotta, like, be fairly strict about it.

01:02:35

So, like, that's why to carry over, is quite fun watching you do both of those things.

So, like, that's why to carry over, is quite fun watching you do both of those things.

01:02:40

I appreciate it. Yeah. I mean, simple, not easy. I feel like it's the it's the fucking theme of of so many things. Like fitness, nutrition, marriage, business, like,

I appreciate it. Yeah. I mean, simple, not easy. I feel like it's the it's the fucking theme of of so many things. Like fitness, nutrition, marriage, business, like,

01:02:49

Simple to do or simple to understand conceptually,

Simple to do or simple to understand conceptually,

01:02:53

very hard to do. What's the, simple, not easy for marriage?

very hard to do. What's the, simple, not easy for marriage?

01:02:58

I mean, I think it's it's it's reward more than you punish.

I mean, I think it's it's it's reward more than you punish.

01:03:00

I mean, it it actually comes down to that. So, like, okay, if I want my wife to scratch my back more, I have to wait until she scratch back of her own volition, and then I have to reward it immediately.

I mean, it it actually comes down to that. So, like, okay, if I want my wife to scratch my back more, I have to wait until she scratch back of her own volition, and then I have to reward it immediately.

01:03:09

And then she will want, reward,

And then she will want, reward,

01:03:11

more, and so she will do it again.

more, and so she will do it again.

01:03:13

And then and I reward again. I reward again. Very pavlovian of you. Well, yeah. I mean, I think we're all there. You know what I mean? I think, fundamentally, there's three things you can do anyone does anything around you is that you can punish them for doing it. You can ignore that they did it, or you can praise them for doing it. Have you ever heard, the Tony Robbins, like,

And then and I reward again. I reward again. Very pavlovian of you. Well, yeah. I mean, I think we're all there. You know what I mean? I think, fundamentally, there's three things you can do anyone does anything around you is that you can punish them for doing it. You can ignore that they did it, or you can praise them for doing it. Have you ever heard, the Tony Robbins, like,

01:03:32

I forgot what he calls it, but it's, like, the four,

I forgot what he calls it, but it's, like, the four,

01:03:35

the four styles of being in a relationship, he said something like this. I don't know. Have you heard this thing? It's, like,

the four styles of being in a relationship, he said something like this. I don't know. Have you heard this thing? It's, like,

01:03:41

The first one, let me see if I can remember it off top man. So, basically, he goes, you know, first one's like a baby. It's like, I need love, and I don't have to give anything to you. It's just like, I cry. You give, and that's it. Like,

The first one, let me see if I can remember it off top man. So, basically, he goes, you know, first one's like a baby. It's like, I need love, and I don't have to give anything to you. It's just like, I cry. You give, and that's it. Like,

01:03:52

you better be happy with that arrangement. So that's, like, one relationship you can have, one style of relationship you can have. And now, obviously, like, doesn't work out very well once you're an adult.

you better be happy with that arrangement. So that's, like, one relationship you can have, one style of relationship you can have. And now, obviously, like, doesn't work out very well once you're an adult.

01:04:01

You can't just cry, expect to be given everything you want, and then then not have to do anything in return.

You can't just cry, expect to be given everything you want, and then then not have to do anything in return.

01:04:06

Because that's baby love. So that's baby love.

Because that's baby love. So that's baby love.

01:04:09

Then he has, the next one, which is basically tit for tat. So it's, and this is where almost everybody falls into. So this is probably gonna sound familiar to at least to, like, to an extent, and it's probably the root of all problems in relationships is tit for tat. Which is you measure what you get, and then you give based on that. When you're when you're given a lot, you give a lot. But then as soon as somebody breaks the cycle and they short you, consciously or or unconsciously, they they they don't do what you what you wanted.

Then he has, the next one, which is basically tit for tat. So it's, and this is where almost everybody falls into. So this is probably gonna sound familiar to at least to, like, to an extent, and it's probably the root of all problems in relationships is tit for tat. Which is you measure what you get, and then you give based on that. When you're when you're given a lot, you give a lot. But then as soon as somebody breaks the cycle and they short you, consciously or or unconsciously, they they they don't do what you what you wanted.

01:04:34

You also withdraw or pull back some amount of giving And then they reciprocate,

You also withdraw or pull back some amount of giving And then they reciprocate,

01:04:40

give they they also measure and pull back. And both sides do that. You end up with, sort of a a race to the bottom. And so that's tit for tat, and that's where most people stand, and they it's just a cycle that resets over and over again.

give they they also measure and pull back. And both sides do that. You end up with, sort of a a race to the bottom. And so that's tit for tat, and that's where most people stand, and they it's just a cycle that resets over and over again.

01:04:52

Next one is unconditional love, which is basically, I give regardless of what you give back. I give because that's who I am.

Next one is unconditional love, which is basically, I give regardless of what you give back. I give because that's who I am.

01:04:59

I give because that's how I that's how I wanna roll in my relationship, and I control what I control.

I give because that's how I that's how I wanna roll in my relationship, and I control what I control.

01:05:03

And, obviously, that's way better. And, like, to me, that's the simple, not easy in, of of being in a relationship is just go go unconditional mode rather than tit for tat.

And, obviously, that's way better. And, like, to me, that's the simple, not easy in, of of being in a relationship is just go go unconditional mode rather than tit for tat.

01:05:12

And then he has, like, some higher one, which is monk monk love or something like that. He calls it where it's spiritual love. It's like, I love you even though you hate me. Like, a monk can be like, I I I pray for and love even my enemies and those trying to hurt me. And he's like, you know, nobody gets there, but, like, that's that's personally what you could what you could get to as well is, like, you know, the love like a monk who who loves even their enemies.

And then he has, like, some higher one, which is monk monk love or something like that. He calls it where it's spiritual love. It's like, I love you even though you hate me. Like, a monk can be like, I I I pray for and love even my enemies and those trying to hurt me. And he's like, you know, nobody gets there, but, like, that's that's personally what you could what you could get to as well is, like, you know, the love like a monk who who loves even their enemies.

01:05:34

And those who try to cause harm. And so those that those are the the four levels of love I remember

And those who try to cause harm. And so those that those are the the four levels of love I remember

01:05:39

Alex, do you ever so, like, I saw this video of you the other day, and now everyone's, like, giving you a hard time, or they're just teasing you in a good about, like, your outfit because you wear the same clothing all the time. And so you made a funny video about it. And you go instead of just saying, oh, it's comfortable. You go

Alex, do you ever so, like, I saw this video of you the other day, and now everyone's, like, giving you a hard time, or they're just teasing you in a good about, like, your outfit because you wear the same clothing all the time. And so you made a funny video about it. And you go instead of just saying, oh, it's comfortable. You go

01:05:54

Dude, I'm just lord Darwoody and did them. These shorts, you wanna go work out? I can go work out. You wanna go to a restaurant?

Dude, I'm just lord Darwoody and did them. These shorts, you wanna go work out? I can go work out. You wanna go to a restaurant?

01:06:01

Yeah. That's that's what he said. He goes, you wanna go swimming? These are waterproof. Do you wanna go, out to a restaurant? These look just good enough that I can go and do that. I can do anyone. I can do anything. I'm Barwinian. You're not. I win. You'll lose. I bought the shoes you had mentioned because you you were, like, these sandals. These are the perfect sandal for working out, running through, you know, like, walking through rain, climbing a hill or do they, like, being at the office. And in the comments, everyone was like, yo, what's the sandal? What's the Sand? Where's the affiliate link? We can't find it. And then some dude, like, fifty comments down. He's like, dude, that's what the it's this brand.

Yeah. That's that's what he said. He goes, you wanna go swimming? These are waterproof. Do you wanna go, out to a restaurant? These look just good enough that I can go and do that. I can do anyone. I can do anything. I'm Barwinian. You're not. I win. You'll lose. I bought the shoes you had mentioned because you you were, like, these sandals. These are the perfect sandal for working out, running through, you know, like, walking through rain, climbing a hill or do they, like, being at the office. And in the comments, everyone was like, yo, what's the sandal? What's the Sand? Where's the affiliate link? We can't find it. And then some dude, like, fifty comments down. He's like, dude, that's what the it's this brand.

01:06:34

The the the nightshade color of this

The the the nightshade color of this

01:06:37

Alright. Respect to this guy for finding it. I'm gonna go buy this thing. Do but do do you ever, like, does your mom and dad ever, like, Hey. Quipping such a douche and we're just where will we bought you because to be nice. Like, at what point do you, like, are you, like, this makes sense for me? And also, like, it's good to the brand,

Alright. Respect to this guy for finding it. I'm gonna go buy this thing. Do but do do you ever, like, does your mom and dad ever, like, Hey. Quipping such a douche and we're just where will we bought you because to be nice. Like, at what point do you, like, are you, like, this makes sense for me? And also, like, it's good to the brand,

01:06:55

versus, like, live a little and, like, let's just fuck around. Do you know what I mean? Yeah. Like, the good for the brand is is actually not, like, really a thought when it comes to it. Like, I I believe that, like, brand comes as a result of rather than, like, conscious. You know what I mean? Like, Like, you were like, so when did you think of Never skip dessert? I was like, I was making fun of fitness people because my original audience was fitness people who obsessed about, like, not eating cookies. And I was like,

versus, like, live a little and, like, let's just fuck around. Do you know what I mean? Yeah. Like, the good for the brand is is actually not, like, really a thought when it comes to it. Like, I I believe that, like, brand comes as a result of rather than, like, conscious. You know what I mean? Like, Like, you were like, so when did you think of Never skip dessert? I was like, I was making fun of fitness people because my original audience was fitness people who obsessed about, like, not eating cookies. And I was like,

01:07:18

Fuck off. Yeah. I'd be like, eat dessert. You know what I mean? But do it in a way that you can solve a six pack all the time. So that was why I never skip dessert. It was always like never skip leg day. Never skip Monday. I was like, never skip

Fuck off. Yeah. I'd be like, eat dessert. You know what I mean? But do it in a way that you can solve a six pack all the time. So that was why I never skip dessert. It was always like never skip leg day. Never skip Monday. I was like, never skip

01:07:28

Like, the Cabs thing is because, like, I genuinely have started training. I started I start every training session. S since

Like, the Cabs thing is because, like, I genuinely have started training. I started I start every training session. S since

01:07:35

Since a girl told me that she thought that my calves weren't big,

Since a girl told me that she thought that my calves weren't big,

01:07:38

still, like, twelve years, fourteen years that I've I start every session with calves.

still, like, twelve years, fourteen years that I've I start every session with calves.

01:07:44

And so, like, my calves had grown a lot. And so everyone's like, Jeanette, like, my calves were sticks, and I train the shit. So, like, is it part of my brand? Yeah. Because some ways like his trip. Lindsay. Yeah. Yeah. Thank you for the nation, Lindsey. Fourteen years of fuel you gave me.

And so, like, my calves had grown a lot. And so everyone's like, Jeanette, like, my calves were sticks, and I train the shit. So, like, is it part of my brand? Yeah. Because some ways like his trip. Lindsay. Yeah. Yeah. Thank you for the nation, Lindsey. Fourteen years of fuel you gave me.

01:07:59

And and it's the the outfit thing is actually because my It's my content team that wanted to make content about it. Because they're like, dude, you're fucking maniac with this. Like, I feel like people should know this because everyone who knows you, like, in person

And and it's the the outfit thing is actually because my It's my content team that wanted to make content about it. Because they're like, dude, you're fucking maniac with this. Like, I feel like people should know this because everyone who knows you, like, in person

01:08:12

knows that, like, like, when they walked in for, like, almost a year and a half, there was stacks of shoe boxes, and I would wear

knows that, like, like, when they walked in for, like, almost a year and a half, there was stacks of shoe boxes, and I would wear

01:08:20

different shoes for a day, an hour a day, a week. They kinda graduated to, like, if they're good enough, I can walk around the apartment, then I'll walk around for their day. If I can walk around with him for a week and I still like them and most of them never got there. So I have a few finalists that got to that point, like, I think I just, like, obsess about making things better. Same things. Like, if I do end up doing a, you know, if there is a good enough company that does no strips, like, I'm gonna iterate the product a bunch of times until I think it's absolutely untouchable.

different shoes for a day, an hour a day, a week. They kinda graduated to, like, if they're good enough, I can walk around the apartment, then I'll walk around for their day. If I can walk around with him for a week and I still like them and most of them never got there. So I have a few finalists that got to that point, like, I think I just, like, obsess about making things better. Same things. Like, if I do end up doing a, you know, if there is a good enough company that does no strips, like, I'm gonna iterate the product a bunch of times until I think it's absolutely untouchable.

01:08:46

And then I'll say, this is the one I use. And I can say that I say that with confidence because I I did the the work on it. For me, I hate I just hate having to change. Like, I don't know what it is. It's like it means that I started my day, like, not thinking about what I was gonna do. So I was like, okay. Well, if I can create a a setup or a uniform for myself,

And then I'll say, this is the one I use. And I can say that I say that with confidence because I I did the the work on it. For me, I hate I just hate having to change. Like, I don't know what it is. It's like it means that I started my day, like, not thinking about what I was gonna do. So I was like, okay. Well, if I can create a a setup or a uniform for myself,

01:09:03

that I can be in the most environments. So for me, I'm really never in less than forty degree weather, like, ever, because I usually tend to be in warmer spots of the country in general.

that I can be in the most environments. So for me, I'm really never in less than forty degree weather, like, ever, because I usually tend to be in warmer spots of the country in general.

01:09:13

And so, like, this this outfit goes forty to a hundred and twenty degrees. And so and I can go to the gym. I can go to the pool. I can walk For hours, I can walk all day. I can go to a nice restaurant. I can do all those things. So because if they need it Yeah. And and but that's crazy because your wife, who I've seen, she dressed as lovely, She, like, it's it's fashionable. So her hair always looks nice.

And so, like, this this outfit goes forty to a hundred and twenty degrees. And so and I can go to the gym. I can go to the pool. I can walk For hours, I can walk all day. I can go to a nice restaurant. I can do all those things. So because if they need it Yeah. And and but that's crazy because your wife, who I've seen, she dressed as lovely, She, like, it's it's fashionable. So her hair always looks nice.

01:09:35

You know what I mean? It's like a said it goes forty to a hundred twenty. Like, a, like, a car goes zero to sixty.

You know what I mean? It's like a said it goes forty to a hundred twenty. Like, a, like, a car goes zero to sixty.

01:09:42

Like, this flannel, if it's jagged right hand, this thing goes forty to one twenty.

Like, this flannel, if it's jagged right hand, this thing goes forty to one twenty.

01:09:46

Once once it's a once it's below forty, I get cold. So I have to prepare

Once once it's a once it's below forty, I get cold. So I have to prepare

01:09:49

But, like, up until then, I'm I'm pretty much good within that range. And so, like, I can I can button think like, this thing can go full full sleeves and, like, Like, that's when I'm in, like,

But, like, up until then, I'm I'm pretty much good within that range. And so, like, I can I can button think like, this thing can go full full sleeves and, like, Like, that's when I'm in, like,

01:10:00

mass cold mode, or if I go to a restaurant or fire snooze, I can have that? Right? But otherwise,

mass cold mode, or if I go to a restaurant or fire snooze, I can have that? Right? But otherwise,

01:10:06

You know, like, I'm in beater mode. Like, we go to the gym. You know what I mean? We go to the pool. We go to beach. We go wherever. I'm gonna be in beater mode.

You know, like, I'm in beater mode. Like, we go to the gym. You know what I mean? We go to the pool. We go to beach. We go wherever. I'm gonna be in beater mode.

01:10:13

You know what I mean? And this is the white listing port. I tried to bring it right. Yeah. That's important mode. Like, that puts you in smart mode. Like, a car.

You know what I mean? And this is the white listing port. I tried to bring it right. Yeah. That's important mode. Like, that puts you in smart mode. Like, a car.

01:10:21

Yeah. Well, my whole outfit has sports mode. People are, like, proxy sport. Like, my whole outfit has sports mode and comfort mode and weather mode, and I can I can do that? And so, anyway, I mean, like, I I enjoy

Yeah. Well, my whole outfit has sports mode. People are, like, proxy sport. Like, my whole outfit has sports mode and comfort mode and weather mode, and I can I can do that? And so, anyway, I mean, like, I I enjoy

01:10:32

I enjoyed finding each of these things almost as much as I enjoy wearing them, and I and I every morning, and this is true, like, every morning when I put this on, I get, like, a little a little boost where I'm like, I know that I've picked every single one of these pieces out. I have no doubt.

I enjoyed finding each of these things almost as much as I enjoy wearing them, and I and I every morning, and this is true, like, every morning when I put this on, I get, like, a little a little boost where I'm like, I know that I've picked every single one of these pieces out. I have no doubt.

01:10:46

That this is the best thing for me,

That this is the best thing for me,

01:10:49

like, for my day. And so, like, I know that the brand of White Beaver that I have on right now I tried forty or fifty other brands on. And I want I knew this one sat where I wanted to sit. It wasn't too thick on the shoulder or too thin it didn't drop into some string on the back. Some people like that. I didn't want that.

like, for my day. And so, like, I know that the brand of White Beaver that I have on right now I tried forty or fifty other brands on. And I want I knew this one sat where I wanted to sit. It wasn't too thick on the shoulder or too thin it didn't drop into some string on the back. Some people like that. I didn't want that.

01:11:07

Like, beaters themselves are thinner than tank tops.

Like, beaters themselves are thinner than tank tops.

01:11:10

Their ribs so that they fit right? I think even like, have you ever seen those underarm or tank tops or those, like, shrink wrapped ones? Like, they don't look good. Like, I think they look that and for me, I think they look like kinda synthetic ghee. Like, I don't like it. I like cotton better.

Their ribs so that they fit right? I think even like, have you ever seen those underarm or tank tops or those, like, shrink wrapped ones? Like, they don't look good. Like, I think they look that and for me, I think they look like kinda synthetic ghee. Like, I don't like it. I like cotton better.

01:11:22

And so, like, it was just a number of iterations. Like, if I talked about this shoe, I could tell zillion things that I looked at, like, I mean, I could I I have, like, an excel sheet that, like, I was, well, I was, like, breaking I I I thought you would have. I have a few friends like that. I'm not as extreme, but I like buying and testing, like, a ton of stuff out. I think Sean did Sean wears, ordered, like, twenty of the same shirts what products this is actually interesting. This is I don't think this is, like, too inside baseball, but what products and brands,

And so, like, it was just a number of iterations. Like, if I talked about this shoe, I could tell zillion things that I looked at, like, I mean, I could I I have, like, an excel sheet that, like, I was, well, I was, like, breaking I I I thought you would have. I have a few friends like that. I'm not as extreme, but I like buying and testing, like, a ton of stuff out. I think Sean did Sean wears, ordered, like, twenty of the same shirts what products this is actually interesting. This is I don't think this is, like, too inside baseball, but what products and brands,

01:11:49

do obsessed with and love, like, in your daily life? Well, I won't say him because I'm in talks with, like, Hasson.

do obsessed with and love, like, in your daily life? Well, I won't say him because I'm in talks with, like, Hasson.

01:11:59

To try and figure something out.

To try and figure something out.

01:12:01

But I I I will I will caveat that with. I think that in general for people, like, my life might be different than theirs. And I think just being delivered at like, so many people just, like, sleepwalking through life that, like, they're always sitting there with their pants that just don't fit just right or always don't have this thing. Like, A lot of stuff I modify.

But I I I will I will caveat that with. I think that in general for people, like, my life might be different than theirs. And I think just being delivered at like, so many people just, like, sleepwalking through life that, like, they're always sitting there with their pants that just don't fit just right or always don't have this thing. Like, A lot of stuff I modify.

01:12:19

So, like, I, like, my gym bag, like, there's a video about my gym bag. Like, I tried out a bunch of different bags. And I finally found a bag that I liked, and then I modified the shit out of it. And, like, that bag, now every time I go to a gym, people were like, dude, that bag's awesome. I was like, I know because I made it for this function. And it's great. And I love it. It's really good. You know, speed. So I think it's more just like finding that, like, whatever year for you to one twenty is, because maybe you live in Michigan, and it's always cold. Then it's like, well, you're gonna have a different standard -- What? -- standard where?

So, like, I, like, my gym bag, like, there's a video about my gym bag. Like, I tried out a bunch of different bags. And I finally found a bag that I liked, and then I modified the shit out of it. And, like, that bag, now every time I go to a gym, people were like, dude, that bag's awesome. I was like, I know because I made it for this function. And it's great. And I love it. It's really good. You know, speed. So I think it's more just like finding that, like, whatever year for you to one twenty is, because maybe you live in Michigan, and it's always cold. Then it's like, well, you're gonna have a different standard -- What? -- standard where?

01:12:47

What shorts are are they? I thought you used to wear just shorts. I used to make fun of you for wearing a jacket. I used to wear shorts, but George's, yeah. The re so I I'll tell you. Used to wear shorts because they were more comfortable,

What shorts are are they? I thought you used to wear just shorts. I used to make fun of you for wearing a jacket. I used to wear shorts, but George's, yeah. The re so I I'll tell you. Used to wear shorts because they were more comfortable,

01:12:57

and I could do more casual settings with them. Right? They're, like, always showing up in, like, athletic shorts. You know, we just it just it looks It looked at, like, almost too casual, I think.

and I could do more casual settings with them. Right? They're, like, always showing up in, like, athletic shorts. You know, we just it just it looks It looked at, like, almost too casual, I think.

01:13:06

It's a lot of restaurants are, like, no athletic wear. And so I was, like, okay. Well, that's annoying. And so then it went through this whole thing where I had to find, like, the best short. And then while I was doing that, like, the ones that I have have back hooks on them so that if I can hang them too dry. I've got an iPhone pocket in there that's built in. So, like, because I hate having to sit and then you take it out of your pocket. Yeah. Every time you, like, it's such a pain. There should be a pocket for this. Everyone has one. Right? And there's, like, a little place that I could play, like, an iPad, iPad pencil in my shorts because I I use my iPad a lot.

It's a lot of restaurants are, like, no athletic wear. And so I was, like, okay. Well, that's annoying. And so then it went through this whole thing where I had to find, like, the best short. And then while I was doing that, like, the ones that I have have back hooks on them so that if I can hang them too dry. I've got an iPhone pocket in there that's built in. So, like, because I hate having to sit and then you take it out of your pocket. Yeah. Every time you, like, it's such a pain. There should be a pocket for this. Everyone has one. Right? And there's, like, a little place that I could play, like, an iPad, iPad pencil in my shorts because I I use my iPad a lot.

01:13:36

Like, I've got cargo on the other side. And, these are stretchy, but not too stretchy, but they're stretching exactly. What what freight you hauling in there, buddy? What do you got? Type of what do you mean the car? No. A

Like, I've got cargo on the other side. And, these are stretchy, but not too stretchy, but they're stretching exactly. What what freight you hauling in there, buddy? What do you got? Type of what do you mean the car? No. A

01:13:49

lot of times just mic packs. So a lot of times just mic packs because we're gonna report, like, right now, my mic packs in my cargo pocket.

lot of times just mic packs. So a lot of times just mic packs because we're gonna report, like, right now, my mic packs in my cargo pocket.

01:13:55

But, like, I could fit a water bottle in here if I need it.

But, like, I could fit a water bottle in here if I need it.

01:13:59

Or a or a hotel key, like hotel keys there whenever we're traveling.

Or a or a hotel key, like hotel keys there whenever we're traveling.

01:14:03

Where I use my Nickarette because I actually Nickarette. So I'll have Nickarette in my pocket if I go to podcast. So I just I'd, like, always have the stuff that I I need there, you know. Well, it's just somebody. The best the best way possible, man. This is Yeah. It's not These are my favorite kinds of pods when you you find out, you know, it's like, I wanna see your weird

Where I use my Nickarette because I actually Nickarette. So I'll have Nickarette in my pocket if I go to podcast. So I just I'd, like, always have the stuff that I I need there, you know. Well, it's just somebody. The best the best way possible, man. This is Yeah. It's not These are my favorite kinds of pods when you you find out, you know, it's like, I wanna see your weird

01:14:21

that's when I know you. Until I see your weird, I don't actually know you, I feel. This is my this is my personal, my personal thing. And,

that's when I know you. Until I see your weird, I don't actually know you, I feel. This is my this is my personal, my personal thing. And,

01:14:28

I'm glad we went down this rabbit hole because -- Good bet. -- we got to see you're weird. It's funny because when we let lay not check right now, my shaking I'm not gonna show you the brand, but,

I'm glad we went down this rabbit hole because -- Good bet. -- we got to see you're weird. It's funny because when we let lay not check right now, my shaking I'm not gonna show you the brand, but,

01:14:39

I've got this backpack here. Right? And this backpack

I've got this backpack here. Right? And this backpack

01:14:43

I wore,

I wore,

01:14:47

I can wear it. Like, when we travel, I can wear it everywhere, and it has everything that I used to travel, and I can travel for for four weeks.

I can wear it. Like, when we travel, I can wear it everywhere, and it has everything that I used to travel, and I can travel for for four weeks.

01:14:55

Because all I have to pack is

Because all I have to pack is

01:14:57

the repairs of shorts that are identical, that are multi everything,

the repairs of shorts that are identical, that are multi everything,

01:15:02

And then I just have an amount of tanks that is whatever the laundry cycle of the trip is. And that's it. And I could put one flannel on top. And I'm I'm good. Like, and I don't even have to use the expansion part of that backpack, which I have options if I need it. And so, like and it has a cool front thing for all my wires that flat, so it doesn't take up space. Like, there's just a lot of, like, then I went through a zillion different bags to find that. I went through a zillion different bags to find the gym bag, but, like, no, when whenever I pick it up, I'm like, This is the best backup job.

And then I just have an amount of tanks that is whatever the laundry cycle of the trip is. And that's it. And I could put one flannel on top. And I'm I'm good. Like, and I don't even have to use the expansion part of that backpack, which I have options if I need it. And so, like and it has a cool front thing for all my wires that flat, so it doesn't take up space. Like, there's just a lot of, like, then I went through a zillion different bags to find that. I went through a zillion different bags to find the gym bag, but, like, no, when whenever I pick it up, I'm like, This is the best backup job.

01:15:30

What is the best,

What is the best,

01:15:32

where you spend money for you personally?

where you spend money for you personally?

01:15:35

Like, not, like, any business investment.

Like, not, like, any business investment.

01:15:37

That, you know,

That, you know,

01:15:39

you're you think it's a great ROI or you get a bunch of joy out of it or it's, like,

you're you think it's a great ROI or you get a bunch of joy out of it or it's, like,

01:15:43

dope for you,

dope for you,

01:15:44

that is let's say, not your content team and not, like, something that's directly in the business. Yeah. I mean, I would say JSX is is wonderful since it's in the Southwest. So it's a, It's like summer private flying.

that is let's say, not your content team and not, like, something that's directly in the business. Yeah. I mean, I would say JSX is is wonderful since it's in the Southwest. So it's a, It's like summer private flying.

01:15:57

Yeah. Like, I fly with them. It's pretty good. Oh, it's great. I mean, it gives you so, like,

Yeah. Like, I fly with them. It's pretty good. Oh, it's great. I mean, it gives you so, like,

01:16:02

I The only reason we fly private is because it saves them. It's the only reason we do it, like, and you

I The only reason we fly private is because it saves them. It's the only reason we do it, like, and you

01:16:07

a lot less hassle.

a lot less hassle.

01:16:09

But JSX allows you all the benefits at private flying. This is a ticket fucking JSON bug, but it's really good.

But JSX allows you all the benefits at private flying. This is a ticket fucking JSON bug, but it's really good.

01:16:15

And a ticket's, like, three hundred bucks when it would normally be, like, fifty. If you wanna fly JSX from Vegas to Saltleg or Vegas to Scottsdale or Vegas to to LA,

And a ticket's, like, three hundred bucks when it would normally be, like, fifty. If you wanna fly JSX from Vegas to Saltleg or Vegas to Scottsdale or Vegas to to LA,

01:16:26

It's three hundred bucks. It's nothing. Right? And you really you walk up to the plane, you get on the plane, and then you walk off the plane. Like, that's it. Know what I mean? Like, it's it's just like private. There's just a few other people there. And

It's three hundred bucks. It's nothing. Right? And you really you walk up to the plane, you get on the plane, and then you walk off the plane. Like, that's it. Know what I mean? Like, it's it's just like private. There's just a few other people there. And

01:16:38

private flying, in my opinion, has the most benefit for the shortest travels and the least benefit for the long travels. Because, like, long travels, you wanna fly as high as possible as fast as possible. The bigger, you know, the bigger the plane, the better. And,

private flying, in my opinion, has the most benefit for the shortest travels and the least benefit for the long travels. Because, like, long travels, you wanna fly as high as possible as fast as possible. The bigger, you know, the bigger the plane, the better. And,

01:16:51

And by percentage of the trip, you know, the the going through security and dealing with the hassle, if you have a five and a half hour flight,

And by percentage of the trip, you know, the the going through security and dealing with the hassle, if you have a five and a half hour flight,

01:16:58

Five and a half hours versus, like, seven hours of of transit?

Five and a half hours versus, like, seven hours of of transit?

01:17:03

Does it, like, the day's screwed? Like, it's kinda, like, it doesn't materially change a lot. But on a short travel where you're going, like, sub, I would say sub two hours.

Does it, like, the day's screwed? Like, it's kinda, like, it doesn't materially change a lot. But on a short travel where you're going, like, sub, I would say sub two hours.

01:17:12

Like, you can you can double the length of the trip or triple the length of the trip. I got and reverse cut it in half or by a third by flying private. And so that's where I feel like you get the the highest marginal benefit. It's also the cheapest

Like, you can you can double the length of the trip or triple the length of the trip. I got and reverse cut it in half or by a third by flying private. And so that's where I feel like you get the the highest marginal benefit. It's also the cheapest

01:17:24

private flight to the shortest one because it's by hour. So that's kinda like when we when we when we go back and forth. And, usually, the only time we'll fly private is if we can't get a direct,

private flight to the shortest one because it's by hour. So that's kinda like when we when we when we go back and forth. And, usually, the only time we'll fly private is if we can't get a direct,

01:17:34

JSX flight. We'll we'll wrap up in a second here, but last time you were here, Sean asked a a question about your portfolio,

JSX flight. We'll we'll wrap up in a second here, but last time you were here, Sean asked a a question about your portfolio,

01:17:41

And I wanna follow-up on it. What's your portfolio looking like in terms of, like, your,

And I wanna follow-up on it. What's your portfolio looking like in terms of, like, your,

01:17:47

both your private investment as well as, like, what are you doing with your money? Are you keeping it in equities, bonds, cash? I think last time you were super heavy cash, if I remember correctly. Or Yep. I'll try to do it. Yeah. That's what it was. It was treasuries. You're like, I'm almost entirely treasuries. What's it what's it looking right now in terms of, like, if you could do, like, a pie chart and percentages?

both your private investment as well as, like, what are you doing with your money? Are you keeping it in equities, bonds, cash? I think last time you were super heavy cash, if I remember correctly. Or Yep. I'll try to do it. Yeah. That's what it was. It was treasuries. You're like, I'm almost entirely treasuries. What's it what's it looking right now in terms of, like, if you could do, like, a pie chart and percentages?

01:18:06

Probably still half

Probably still half

01:18:08

treasuries,

treasuries,

01:18:09

except now they're a lot better than before.

except now they're a lot better than before.

01:18:12

Yeah. So we're probably half treasuries

Yeah. So we're probably half treasuries

01:18:14

I'll leave a quarter in just like indexes.

I'll leave a quarter in just like indexes.

01:18:18

And the other quarter is in private companies.

And the other quarter is in private companies.

01:18:21

So pretty simple.

So pretty simple.

01:18:22

Yeah. Probably not by value. Over time that that treasury part is gonna continue to decline as we do more and more deals.

Yeah. Probably not by value. Over time that that treasury part is gonna continue to decline as we do more and more deals.

01:18:29

But, yeah, I I still think that, like I mean, I don't know what the future looks like, so I like I I tend to like having lots of cash. Like, I feel good. I'd I never wanna not be able to do a deal that's gonna ten x. Because I don't have cash. Like, that, like, the the cost missing the ten x is well worth the quote inflation that I'm suffering for the difference between the treasury yield and the inflation cost. Well, thank you for, coming on again. You, if you go to our YouTube page, my first million, you're actually like the I don't know what call that video, but you're, like, our main page video. It was like a pinned video for a while.

But, yeah, I I still think that, like I mean, I don't know what the future looks like, so I like I I tend to like having lots of cash. Like, I feel good. I'd I never wanna not be able to do a deal that's gonna ten x. Because I don't have cash. Like, that, like, the the cost missing the ten x is well worth the quote inflation that I'm suffering for the difference between the treasury yield and the inflation cost. Well, thank you for, coming on again. You, if you go to our YouTube page, my first million, you're actually like the I don't know what call that video, but you're, like, our main page video. It was like a pinned video for a while.

01:18:59

Yeah. And it's, like, a quote of, like, I've come to the conclusion that I just like to work, and I don't like when people ask I working all the time or something like that. But, thanks for doing this again, and,

Yeah. And it's, like, a quote of, like, I've come to the conclusion that I just like to work, and I don't like when people ask I working all the time or something like that. But, thanks for doing this again, and,

01:19:08

we really appreciate it. No. I mean, thank you guys for having me on, and thank you to the audience for maybe making requests to have me back on. So I I I appreciate it, and it it means a lot to me. So, thank you guys for just being awesome host in general.

we really appreciate it. No. I mean, thank you guys for having me on, and thank you to the audience for maybe making requests to have me back on. So I I I appreciate it, and it it means a lot to me. So, thank you guys for just being awesome host in general.

01:19:20

Awesome. Well, that's the pot.

Awesome. Well, that's the pot.

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