00:00

To go rent

To go rent

00:02

the countertops

the countertops

00:03

of all the liquor stores and then go to Nubisco or one of the big boys and be like, hey, guess what? I own ten thousand

of all the liquor stores and then go to Nubisco or one of the big boys and be like, hey, guess what? I own ten thousand

00:11

countertops.

countertops.

00:12

You wanna put your widget there?

You wanna put your widget there?

00:14

You wanna put your fucking widget there?

You wanna put your fucking widget there?

00:17

Keep the money one strong.

Keep the money one strong.

00:32

Okay, everyone. What's going on? This is Sam. We have Jesse Itzler on the hot today. Very fascinating guy. Started a bunch of different companies.

Okay, everyone. What's going on? This is Sam. We have Jesse Itzler on the hot today. Very fascinating guy. Started a bunch of different companies.

00:40

The biggest one being Marquie Jets, which we got into some of the economics of that business.

The biggest one being Marquie Jets, which we got into some of the economics of that business.

00:44

And he's done a bunch of other things. You see him on social media. He's done a lot of stuff, but, like, his life advice was actually really amazing.

And he's done a bunch of other things. You see him on social media. He's done a lot of stuff, but, like, his life advice was actually really amazing.

00:52

We went deep into some of the numbers behind some of his businesses.

We went deep into some of the numbers behind some of his businesses.

00:56

We, learned about his early career, and there's, like, a a ton of takeaways. The pod was only supposed to be sixty minutes long. But Sean and I were, like, so into it that we went over. I think we went, like, ninety minutes, something like that because his story super fascinating. If you like the Rob Dyrdick episode, which a lot of people did, it's I think our most listened to episode of all time. I think you're really gonna like this one. That was pretty spectacular. I left feeling good.

We, learned about his early career, and there's, like, a a ton of takeaways. The pod was only supposed to be sixty minutes long. But Sean and I were, like, so into it that we went over. I think we went, like, ninety minutes, something like that because his story super fascinating. If you like the Rob Dyrdick episode, which a lot of people did, it's I think our most listened to episode of all time. I think you're really gonna like this one. That was pretty spectacular. I left feeling good.

01:19

About it. And if you're watching this on YouTube, do me a favor. Hit that subscribe button and make a comment because we've had a ton of people comment on our videos lately and a people subscribe, we see the data behind it. So it's awesome that you guys are doing this, and it means a ton of us. We actually text each other all the time when someone makes a funny comment. So let us know. And if you're listening,

About it. And if you're watching this on YouTube, do me a favor. Hit that subscribe button and make a comment because we've had a ton of people comment on our videos lately and a people subscribe, we see the data behind it. So it's awesome that you guys are doing this, and it means a ton of us. We actually text each other all the time when someone makes a funny comment. So let us know. And if you're listening,

01:37

on iTunes or Spotify, hit that download or the subscribe button, whatever it is on those platforms, because we get notifications

on iTunes or Spotify, hit that download or the subscribe button, whatever it is on those platforms, because we get notifications

01:44

about those too. And it's awesome. We're killing it. We're growing a ton, and we appreciate the army of people who are supporting us. Alright. Enjoy the episode. Let us know in the YouTube comments what you think.

about those too. And it's awesome. We're killing it. We're growing a ton, and we appreciate the army of people who are supporting us. Alright. Enjoy the episode. Let us know in the YouTube comments what you think.

01:54

Alright. Well, welcome. We got Jesse Insler here,

Alright. Well, welcome. We got Jesse Insler here,

01:58

also known as I think you might be the richest

also known as I think you might be the richest

02:02

runner white rapper in the country. So congratulations, my friend.

runner white rapper in the country. So congratulations, my friend.

02:07

We

We

02:08

we we are excited to have you here. I love that. If you keep adding categories, I could be the richest in the world. If you start adding, like, you know,

we we are excited to have you here. I love that. If you keep adding categories, I could be the richest in the world. If you start adding, like, you know,

02:15

then have four kids that

then have four kids that

02:18

eat plant based, etcetera, etcetera. So Right on. So, you know, I'm excited to talk to you because you've done a bunch of amazing things. We've talked about you on the pod. And, we sort of spoken into existence. I think we talked about it. Somebody might have sent you a clip. I'm not sure.

eat plant based, etcetera, etcetera. So Right on. So, you know, I'm excited to talk to you because you've done a bunch of amazing things. We've talked about you on the pod. And, we sort of spoken into existence. I think we talked about it. Somebody might have sent you a clip. I'm not sure.

02:31

But you, you reached out and said, hey, I'd love to come on. You have I'm just gonna read a couple of these things. So I'm a flatter you real quick just so that the audience,

But you, you reached out and said, hey, I'd love to come on. You have I'm just gonna read a couple of these things. So I'm a flatter you real quick just so that the audience,

02:39

understands kinda just your background.

understands kinda just your background.

02:42

So like we said, started out,

So like we said, started out,

02:44

trying to make it as a rapper and ended up creating a a jingles company. So you were making jingles for for sports teams. Ended up selling that, then created,

trying to make it as a rapper and ended up creating a a jingles company. So you were making jingles for for sports teams. Ended up selling that, then created,

02:54

Marquie Jets, a fractional jet owning company, sold that to Berkshire Hathaway, which Warren Buffett, obviously, runs and owns.

Marquie Jets, a fractional jet owning company, sold that to Berkshire Hathaway, which Warren Buffett, obviously, runs and owns.

03:00

You're married to Sarah Blakely, founder of Spakes.

You're married to Sarah Blakely, founder of Spakes.

03:03

You are an epic sort of fitness athlete yourself.

You are an epic sort of fitness athlete yourself.

03:07

So

So

03:08

prolific runner. I read your book. The the day I got really into is when I read living with a seal, which is the story of you living with, David Goggins for thirty days.

prolific runner. I read your book. The the day I got really into is when I read living with a seal, which is the story of you living with, David Goggins for thirty days.

03:17

I can't even really listen. I gave David Agust for thirty minutes on a podcast. So living with it for thirty days respect.

I can't even really listen. I gave David Agust for thirty minutes on a podcast. So living with it for thirty days respect.

03:23

And,

And,

03:24

Yeah. You've created a bunch of companies outside that partner with ZECO Coconut Water and and doing a bunch of prolific things. So

Yeah. You've created a bunch of companies outside that partner with ZECO Coconut Water and and doing a bunch of prolific things. So

03:31

you have a a very prolific career.

you have a a very prolific career.

03:34

But

But

03:35

the start was,

the start was,

03:36

like anybody. It was humble humble beginnings. So talk about the early days when you were you were trying to do the the let's start with a jingle company. You,

like anybody. It was humble humble beginnings. So talk about the early days when you were you were trying to do the the let's start with a jingle company. You,

03:46

you told me you were you were sleeping on couches at the time.

you told me you were you were sleeping on couches at the time.

03:50

Try to make it and, describe kinda what was going on at that time of your life. What was the plan and what were you going through and how did you come out of that?

Try to make it and, describe kinda what was going on at that time of your life. What was the plan and what were you going through and how did you come out of that?

03:57

Well, I grew up in New York in the eighties when rap and hip hop was starting to emerge in a bigger way.

Well, I grew up in New York in the eighties when rap and hip hop was starting to emerge in a bigger way.

04:04

And

And

04:05

that it that was the intersection of of that happening and me going to college. So I was really into music early on, And while all of my friends in college were writing resumes and going on job interviews, I was like, I'm making a rap record. Like, I why would I waste my time making a resume. I wanna make an album.

that it that was the intersection of of that happening and me going to college. So I was really into music early on, And while all of my friends in college were writing resumes and going on job interviews, I was like, I'm making a rap record. Like, I why would I waste my time making a resume. I wanna make an album.

04:24

So it was, like, kinda that's the direction I wanted to go in,

So it was, like, kinda that's the direction I wanted to go in,

04:27

right away. I ended up signing with a record company called Delicious Viner. Everybody passed on me, and this one little record company

right away. I ended up signing with a record company called Delicious Viner. Everybody passed on me, and this one little record company

04:35

gave me a shot.

gave me a shot.

04:36

And I didn't have

And I didn't have

04:38

Like, I wasn't super connected. I didn't have, like, a lawyer. I no. I did it all. I shopped it myself,

Like, I wasn't super connected. I didn't have, like, a lawyer. I no. I did it all. I shopped it myself,

04:43

but I ended up getting dropped from the label shortly after, and I got into

but I ended up getting dropped from the label shortly after, and I got into

04:48

writing,

writing,

04:49

jingles or,

jingles or,

04:50

for companies and theme songs for sports teams.

for companies and theme songs for sports teams.

04:54

And that was kind of my first entree into

And that was kind of my first entree into

04:57

you know, I pivoted. It it didn't work out for me in the music business, but I still loved

you know, I pivoted. It it didn't work out for me in the music business, but I still loved

05:01

music. So I stayed in there, and I started doing jingles. And,

music. So I stayed in there, and I started doing jingles. And,

05:06

Yeah. That's how I kinda started out early on. You told me you were sleeping on couches,

Yeah. That's how I kinda started out early on. You told me you were sleeping on couches,

05:12

trying to make it, and somebody offered you attempting deal. They said, I'll give you ten thousand dollars if I can get ten percent

trying to make it, and somebody offered you attempting deal. They said, I'll give you ten thousand dollars if I can get ten percent

05:21

of everything you'll ever make.

of everything you'll ever make.

05:23

How how did that happen and what was your answer?

How how did that happen and what was your answer?

05:26

Right. So I was I was writing theme songs for sports teams. I was twenty two, twenty three years old, And my business model was to write a song on spec

Right. So I was I was writing theme songs for sports teams. I was twenty two, twenty three years old, And my business model was to write a song on spec

05:36

and then cold call a professional sports team, try to get a meeting with them, try to, like, you know, get in there. And then if I was able to get that meeting,

and then cold call a professional sports team, try to get a meeting with them, try to, like, you know, get in there. And then if I was able to get that meeting,

05:44

convince them that they needed a theme song. And that was my business model. And at the time, I was I was. I was bouncing around from couch to couch. I wasn't homeless, but my friends were I just moved to New York from Los Angeles.

convince them that they needed a theme song. And that was my business model. And at the time, I was I was. I was bouncing around from couch to couch. I wasn't homeless, but my friends were I just moved to New York from Los Angeles.

05:57

And my friends were putting me up as I tried to figure out how to do it. I had no money to go in the studio to write any more songs on spec. So I needed money to fund

And my friends were putting me up as I tried to figure out how to do it. I had no money to go in the studio to write any more songs on spec. So I needed money to fund

06:07

that production.

that production.

06:08

So a music manager said, you know, I I believe in you, I'll give you ten grand for ten percent, but I wanna own you for the rest of your life. Basically, ten percent of anything you make. And I was like, I'll take it because I needed the money to go on this deal. I thought there was a deal on the set tree. You're gonna give me ten grand

So a music manager said, you know, I I believe in you, I'll give you ten grand for ten percent, but I wanna own you for the rest of your life. Basically, ten percent of anything you make. And I was like, I'll take it because I needed the money to go on this deal. I thought there was a deal on the set tree. You're gonna give me ten grand

06:27

And all I'm gonna do is pay you if I make it. Like, that sounded amazing to me.

And all I'm gonna do is pay you if I make it. Like, that sounded amazing to me.

06:31

At the time, I was living on my friend, Melissa Katz,

At the time, I was living on my friend, Melissa Katz,

06:35

couch. I met her actually at a bar, and she had given me her number on a napkin and said, if you're in an emergency, she asked me where I lived, and I said, as of Monday, I have nowhere to live. I was getting kicked out of my friend's house, on Monday. She said, if it's an emergency, you can come with with my roommate and I, Monday, my friend kicked me out because his parents were coming for a week. And I'm like, this is an emergency.

couch. I met her actually at a bar, and she had given me her number on a napkin and said, if you're in an emergency, she asked me where I lived, and I said, as of Monday, I have nowhere to live. I was getting kicked out of my friend's house, on Monday. She said, if it's an emergency, you can come with with my roommate and I, Monday, my friend kicked me out because his parents were coming for a week. And I'm like, this is an emergency.

06:53

So I was living at Melissa's house, and I told her about this opportunity.

So I was living at Melissa's house, and I told her about this opportunity.

06:57

And she said, well, why don't you go talk to my father before you give away ten percent of your future earnings? And as it turned out, her father

And she said, well, why don't you go talk to my father before you give away ten percent of your future earnings? And as it turned out, her father

07:05

was a very successful entrepreneur. You owe the company called Kenny Park, any parking garages in New York. And was, I think the second largest shareholder of the New York Yikes. You're like, Melissa, your apartment is really nice.

was a very successful entrepreneur. You owe the company called Kenny Park, any parking garages in New York. And was, I think the second largest shareholder of the New York Yikes. You're like, Melissa, your apartment is really nice.

07:18

What was amazing about that was it really wasn't, and that's why I really was taken aback by I knew her dad was an entrepreneur. I didn't know the extent

What was amazing about that was it really wasn't, and that's why I really was taken aback by I knew her dad was an entrepreneur. I didn't know the extent

07:27

And,

And,

07:29

she you know, she said me on by the way, his name is Luke Katz. He passed away a couple of years ago. He was an incredibly

she you know, she said me on by the way, his name is Luke Katz. He passed away a couple of years ago. He was an incredibly

07:36

influential guy in my life. And this was my first encounter with him. So I went to not to believe in this, but I went to see him, and it's it's really relevant for anyone listening what he said to me. As a twenty two year old. He I told him my dilemma. I'm gonna take ten grand for ten percent of my life, and he said to me, he's exactly what he said to me. He said Jesse,

influential guy in my life. And this was my first encounter with him. So I went to not to believe in this, but I went to see him, and it's it's really relevant for anyone listening what he said to me. As a twenty two year old. He I told him my dilemma. I'm gonna take ten grand for ten percent of my life, and he said to me, he's exactly what he said to me. He said Jesse,

07:55

you know, will you make this business work without the ten grand? I said, Lou, I'm on to something. I know I can make it work. There's I know I can any He took his notebook, and he literally threw it on the ground. And he said, I didn't ask you that.

you know, will you make this business work without the ten grand? I said, Lou, I'm on to something. I know I can make it work. There's I know I can any He took his notebook, and he literally threw it on the ground. And he said, I didn't ask you that.

08:11

I didn't ask you, can you? I said, will you?

I didn't ask you, can you? I said, will you?

08:15

There's a big difference between can and will.

There's a big difference between can and will.

08:18

I know you can start a podcast. I know you can be a millionaire. I know you can run a marathon.

I know you can start a podcast. I know you can be a millionaire. I know you can run a marathon.

08:23

I I said, will you, son? And I said, yeah. Will Lou, I will. He said, well, tell him to take the ten thousand dollars and shove it up his ass. Don't make it work.

I I said, will you, son? And I said, yeah. Will Lou, I will. He said, well, tell him to take the ten thousand dollars and shove it up his ass. Don't make it work.

08:31

And I did. You know? Like, it was a really powerful lesson in, like, you know what? I signed up for this journey as an entrepreneur.

And I did. You know? Like, it was a really powerful lesson in, like, you know what? I signed up for this journey as an entrepreneur.

08:38

Let me go figure it out. Let me go that's what I wanna do. Let me go figure this out, and he keep

Let me go figure it out. Let me go that's what I wanna do. Let me go figure this out, and he keep

08:45

he blew that flame into me at an early age. And,

he blew that flame into me at an early age. And,

08:50

it's really been a theme throughout my life in all the buckets of my life. The the whole will versus can notion. You you know? And why why is that so powerful? The willverse can?

it's really been a theme throughout my life in all the buckets of my life. The the whole will versus can notion. You you know? And why why is that so powerful? The willverse can?

09:00

Well, because it's it really puts the pressure, you know, Billy Jean King in a book, pressures of privilege,

Well, because it's it really puts the pressure, you know, Billy Jean King in a book, pressures of privilege,

09:07

and it is.

and it is.

09:08

Like, entrepreneurship, we play for pressure. Showing like his entrepreneurs, that's what we want, man.

Like, entrepreneurship, we play for pressure. Showing like his entrepreneurs, that's what we want, man.

09:13

And,

And,

09:15

you know,

you know,

09:16

I recently did a race called Ultra Man. It's a six point two mile open water swim, a two hundred and sixty five mile bike, and a fifty two point four mile run.

I recently did a race called Ultra Man. It's a six point two mile open water swim, a two hundred and sixty five mile bike, and a fifty two point four mile run.

09:26

And I thought to myself before the race that exact thing, like, I think I can do it.

And I thought to myself before the race that exact thing, like, I think I can do it.

09:32

But I'm never gonna know unless I sign up for the race, put myself in a position

But I'm never gonna know unless I sign up for the race, put myself in a position

09:36

where something incredible can happen or not, but I gotta put myself in that situation. And now it it's up to me, like, will I get it done? You know, will what am I willing to do? Am I willing to suffer for that one day

where something incredible can happen or not, but I gotta put myself in that situation. And now it it's up to me, like, will I get it done? You know, will what am I willing to do? Am I willing to suffer for that one day

09:49

for to have

for to have

09:51

the next three decades

the next three decades

09:53

have that in my memory bank and have it on my resume. And and I and I am will and I am willing to do that, and and I did. So you know what's really funny after you told me that so I did a call with you the other day. It's just prep for the for the pods. Hey, you know, we're gonna talk about I'm thinking about talking about this, this, and this. You have any good you told me this this Wilverse can thing.

have that in my memory bank and have it on my resume. And and I and I am will and I am willing to do that, and and I did. So you know what's really funny after you told me that so I did a call with you the other day. It's just prep for the for the pods. Hey, you know, we're gonna talk about I'm thinking about talking about this, this, and this. You have any good you told me this this Wilverse can thing.

10:12

And,

And,

10:13

the next day, my wife was literally like, she's like, hey, can you take out the trash? And I was like, no, no, no, baby.

the next day, my wife was literally like, she's like, hey, can you take out the trash? And I was like, no, no, no, baby.

10:19

That about, can I think that's fine? I will take out the trash, and she has no idea what I'm doing, and I've been doing it all weekend. I've been because it's once you see it, it's actually everywhere.

That about, can I think that's fine? I will take out the trash, and she has no idea what I'm doing, and I've been doing it all weekend. I've been because it's once you see it, it's actually everywhere.

10:29

Ben texted Ben who's listening on this thing right now. He texted me this morning. He's like,

Ben texted Ben who's listening on this thing right now. He texted me this morning. He's like,

10:33

he's like, Hey, Haji this weekend. We're we're both, like, on a fitness kick. He's like, can you stay locked in from now till Thanksgiving? And I just I was like, oh, Ben. You ask it to be can?

he's like, Hey, Haji this weekend. We're we're both, like, on a fitness kick. He's like, can you stay locked in from now till Thanksgiving? And I just I was like, oh, Ben. You ask it to be can?

10:43

We don't ask canned questions anymore. As of Meaning Jesse, I no longer ask, can I? It's will I or won't I? That's it.

We don't ask canned questions anymore. As of Meaning Jesse, I no longer ask, can I? It's will I or won't I? That's it.

10:51

Well, think about how many times in your life someone said you say something that you've done, like, you know, I did, you know, rim to rim. I'll take physical activities or I climb Kilimanjaro, and you explain to someone. They're like, oh, I can I can do that?

Well, think about how many times in your life someone said you say something that you've done, like, you know, I did, you know, rim to rim. I'll take physical activities or I climb Kilimanjaro, and you explain to someone. They're like, oh, I can I can do that?

11:02

And I you're like, in the back of your head, you're like, yeah, you probably can, but, you know, will you do it? You know? There's just, like, there's a huge difference

And I you're like, in the back of your head, you're like, yeah, you probably can, but, you know, will you do it? You know? There's just, like, there's a huge difference

11:10

between, like, oh, just checking the box because you said to yourself I can versus actually going through and doing it. The way, Jesse, I have one other story that you you don't know about.

between, like, oh, just checking the box because you said to yourself I can versus actually going through and doing it. The way, Jesse, I have one other story that you you don't know about.

11:22

So you used to go to something, at least you went once called CoachK's Fantasy Is that correct?

So you used to go to something, at least you went once called CoachK's Fantasy Is that correct?

11:28

I've been there for eighteen straight years. Okay. Okay. Perfect. That's hilarious. So you went to this thing. So if those who don't know coach k, he was the the greatest college basketball coach at at Duke. I went to Duke, and,

I've been there for eighteen straight years. Okay. Okay. Perfect. That's hilarious. So you went to this thing. So if those who don't know coach k, he was the the greatest college basketball coach at at Duke. I went to Duke, and,

11:40

my roommate, Trevor,

my roommate, Trevor,

11:42

used to volunteer at coach case fantasy camp And volunteer was literally volunteering. I was like, so what do you you're staying over from break? Cause it's, like, during some break. And he's, like, yeah, I'm not going home. I'm gonna work this thing. How much are you getting paid? He's got he's like, I don't think we really get paid, but, you know, whatever.

used to volunteer at coach case fantasy camp And volunteer was literally volunteering. I was like, so what do you you're staying over from break? Cause it's, like, during some break. And he's, like, yeah, I'm not going home. I'm gonna work this thing. How much are you getting paid? He's got he's like, I don't think we really get paid, but, you know, whatever.

11:58

Like, you just had put himself in a position for something good to happen. And so he and what I what he didn't know and what I didn't know was the only people who go to this camp that cost, like, ten grand to go to are basically, like, business ballers trying to, like, live out their dream of, like, as if I was an athlete.

Like, you just had put himself in a position for something good to happen. And so he and what I what he didn't know and what I didn't know was the only people who go to this camp that cost, like, ten grand to go to are basically, like, business ballers trying to, like, live out their dream of, like, as if I was an athlete.

12:13

And

And

12:14

he's he so he would all he was doing was driving the shuttle. Back and forth between where y'all were staying and the thing. And he's like, dude, it's amazing. He's like, just hearing these conversations.

he's he so he would all he was doing was driving the shuttle. Back and forth between where y'all were staying and the thing. And he's like, dude, it's amazing. He's like, just hearing these conversations.

12:23

What they're talking about in this, like, nine minute shuttle ride,

What they're talking about in this, like, nine minute shuttle ride,

12:26

He's like, every night, he would debrief with me ideas that he heard. He's like, oh, this guy said that he does this this thing over here. This guy said he does this. And

He's like, every night, he would debrief with me ideas that he heard. He's like, oh, this guy said that he does this this thing over here. This guy said he does this. And

12:34

He told me he goes, I met this guy, super charismatic.

He told me he goes, I met this guy, super charismatic.

12:38

Like this guy, he loved this guy's energy. He goes, and he tipped me a hundred bucks for this, like, ten minute shuttle ride. And he late, I told him he I told him, I was mentioning him that you're coming on the potty. He goes, that was the guy who tipped me. So I don't know if you remember this or not, but we took that tip And, we had a business idea at the time, and we needed to convince this, famous chef in LA to come fly out and partner with us. We had no money. And so you you plus a little, like, side job that I had became the money we paid for for the ticket to fly that guy out, which definitely changed the trajectory of our life. So Little did you know? I I love that. And, yeah, I've been going there for since I'm thirty five. It's for guys thirty five and older. And it's not to chase some some crazy dream. It's a combination

Like this guy, he loved this guy's energy. He goes, and he tipped me a hundred bucks for this, like, ten minute shuttle ride. And he late, I told him he I told him, I was mentioning him that you're coming on the potty. He goes, that was the guy who tipped me. So I don't know if you remember this or not, but we took that tip And, we had a business idea at the time, and we needed to convince this, famous chef in LA to come fly out and partner with us. We had no money. And so you you plus a little, like, side job that I had became the money we paid for for the ticket to fly that guy out, which definitely changed the trajectory of our life. So Little did you know? I I love that. And, yeah, I've been going there for since I'm thirty five. It's for guys thirty five and older. And it's not to chase some some crazy dream. It's a combination

13:22

of,

of,

13:23

you know, meeting amazing people and also kinda, like, There's not a lot of times. I'm fifty five, so I'm I'm older than you guys. And,

you know, meeting amazing people and also kinda, like, There's not a lot of times. I'm fifty five, so I'm I'm older than you guys. And,

13:32

I can't stop that clock.

I can't stop that clock.

13:34

You know,

You know,

13:35

times undefeated, it's always ticking.

times undefeated, it's always ticking.

13:37

It's it's the six days a year, the five days I go there that I get to feel like an eight year old again. It's really one of the few times in my life that I get that chance, and I love it. I don't know, man. I follow you on Instagram. It seems like you like an eight year old a lot of times. I'm pretty sure I just I had a lot. I do. I do. I do. I do. I shouldn't say that. I'm pretty I'm pretty sure I just saw you, like, in an RV with, like, eight friends just like, running around the country. It seems like you yeah. It seems like you got the eight year old life kinda nailed down. I like to give myself that excuse Sam. I guess you put your ride. It's more than what's the more than five days a year.

It's it's the six days a year, the five days I go there that I get to feel like an eight year old again. It's really one of the few times in my life that I get that chance, and I love it. I don't know, man. I follow you on Instagram. It seems like you like an eight year old a lot of times. I'm pretty sure I just I had a lot. I do. I do. I do. I do. I shouldn't say that. I'm pretty I'm pretty sure I just saw you, like, in an RV with, like, eight friends just like, running around the country. It seems like you yeah. It seems like you got the eight year old life kinda nailed down. I like to give myself that excuse Sam. I guess you put your ride. It's more than what's the more than five days a year.

14:11

Yeah. I I think I think you've done that all right. You, and then was your first,

Yeah. I I think I think you've done that all right. You, and then was your first,

14:16

kinda major business, Marquie Jet. So you went from did you go from jingles to Jets? Yeah. So interestingly, I had a so the jingle thing turned into a real business. Found that opportunity,

kinda major business, Marquie Jet. So you went from did you go from jingles to Jets? Yeah. So interestingly, I had a so the jingle thing turned into a real business. Found that opportunity,

14:26

I started out doing jingles just for anyone that would pay me anything to do anything. So,

I started out doing jingles just for anyone that would pay me anything to do anything. So,

14:33

I was doing English from, like, honestly, like, turbo bubble gum, this, like, bubble book gum company that no one ever heard of, like, just anything that we're paying. They are podcasting needs a little sprucing up if you wanna if you wanna dust it off. Yeah. I I I got you guys. And,

I was doing English from, like, honestly, like, turbo bubble gum, this, like, bubble book gum company that no one ever heard of, like, just anything that we're paying. They are podcasting needs a little sprucing up if you wanna if you wanna dust it off. Yeah. I I I got you guys. And,

14:48

and then I start and then one of those jingles gave me an opportunity to write a theme song for the New York Knicks. I'd done a

and then I start and then one of those jingles gave me an opportunity to write a theme song for the New York Knicks. I'd done a

14:56

a commercial, a radio ad for a company called In The in the paint clothing. It was owned by,

a commercial, a radio ad for a company called In The in the paint clothing. It was owned by,

15:03

Nancy Grenfeld, Ernie Grenfeld, the GM of the Knicks wife.

Nancy Grenfeld, Ernie Grenfeld, the GM of the Knicks wife.

15:07

And she really liked what we had what I had done. And she said,

And she really liked what we had what I had done. And she said,

15:11

yeah, if you have any other ideas, you know, let me know. I said, well, I love to do something for the Nick. You know, like write a theme song and we could shoot a video. They can sing it in the arena. So I I approached the Knicks to do this song called go to your go.

yeah, if you have any other ideas, you know, let me know. I said, well, I love to do something for the Nick. You know, like write a theme song and we could shoot a video. They can sing it in the arena. So I I approached the Knicks to do this song called go to your go.

15:24

And,

And,

15:26

the Knicks paid me four thousand dollars to buy the song outright. I'll never forget it. Like,

the Knicks paid me four thousand dollars to buy the song outright. I'll never forget it. Like,

15:32

Ashley borrowed money to go in the studio to do this to do the song. I didn't have enough money to go in the studio record it because they were paying me thirty or sixty days later.

Ashley borrowed money to go in the studio to do this to do the song. I didn't have enough money to go in the studio record it because they were paying me thirty or sixty days later.

15:41

And by the time I paid the studio, the engineer, the lawyer that I had, the singer,

And by the time I paid the studio, the engineer, the lawyer that I had, the singer,

15:46

the producer, it cost me forty eight hundred dollars to actually deliver the song that they were paying me four thousand dollars for.

the producer, it cost me forty eight hundred dollars to actually deliver the song that they were paying me four thousand dollars for.

15:53

And when I look back on it, you know, for most people, they would be like, that's a terrible business model. It was the best business model in the world for me because when you start out, you know, people buy into stories,

And when I look back on it, you know, for most people, they would be like, that's a terrible business model. It was the best business model in the world for me because when you start out, you know, people buy into stories,

16:05

momentum, and people very often more than the products. Like, I was the business plan, and I would've paid the Knicks ten grand to say they were my customer. Because once I had the Knicks

momentum, and people very often more than the products. Like, I was the business plan, and I would've paid the Knicks ten grand to say they were my customer. Because once I had the Knicks

16:15

Those phone calls to get into the other sports teams became very easy, and that became my calling card. So I built a business around that showing that actually I I ended up doing theme songs for almost every professional sports team and turned it into a business where we were selling

Those phone calls to get into the other sports teams became very easy, and that became my calling card. So I built a business around that showing that actually I I ended up doing theme songs for almost every professional sports team and turned it into a business where we were selling

16:31

CDs, like, this I would think the song as they play in the arena, add my original song with great moments in the team history and settlement retail. I sold that company to a public company called SFX.

CDs, like, this I would think the song as they play in the arena, add my original song with great moments in the team history and settlement retail. I sold that company to a public company called SFX.

16:44

And that was my first I was twenty seven. We sold it for four million bucks, and then we had there was an earn out for another twelve or sixteen or something, which we earned out. And that was my first kind of, like, get off the couch moment. I was no longer on Melissa's couch. And I moved into my own space. What was your take home after that? I had a partner.

And that was my first I was twenty seven. We sold it for four million bucks, and then we had there was an earn out for another twelve or sixteen or something, which we earned out. And that was my first kind of, like, get off the couch moment. I was no longer on Melissa's couch. And I moved into my own space. What was your take home after that? I had a partner.

17:04

And

And

17:05

at the end of the day, I think that on the first four million, I made, like, a million and a half or but, by the way, a million and a half dollars to me?

at the end of the day, I think that on the first four million, I made, like, a million and a half or but, by the way, a million and a half dollars to me?

17:14

All the money. I was Elon Musk.

All the money. I was Elon Musk.

17:18

Before Musk was born, I was walking around, like, I was Musk.

Before Musk was born, I was walking around, like, I was Musk.

17:22

You know, eight and a half dollars. I would vote to the wake up at the eight and go to the ATM, I would get my a printout

You know, eight and a half dollars. I would vote to the wake up at the eight and go to the ATM, I would get my a printout

17:28

of my balance.

of my balance.

17:30

Swared to god. Then I would wake up the next morning and be like, are you fucking kidding me? I have three hundred more dollars than I had yesterday, and I was sleeping.

Swared to god. Then I would wake up the next morning and be like, are you fucking kidding me? I have three hundred more dollars than I had yesterday, and I was sleeping.

17:40

I'm like, I'm a little bit bad. I'm going back.

I'm like, I'm a little bit bad. I'm going back.

17:44

Shopping. You want the money?

Shopping. You want the money?

17:47

My partner convinced me to take all one point three million dollars that we both cleared after taxes or whatever it was

My partner convinced me to take all one point three million dollars that we both cleared after taxes or whatever it was

17:55

and reinvest it to to to get, like, exclusive deals

and reinvest it to to to get, like, exclusive deals

17:59

in all this like, we made the bus we reinvested it in the business. It actually made the business a lot bigger, and we got our earnout. And then then everything changed a little bit for me. But, you know, I had no idea how to manage money. My parents never talked about money. My dad owned the plumbing supply house,

in all this like, we made the bus we reinvested it in the business. It actually made the business a lot bigger, and we got our earnout. And then then everything changed a little bit for me. But, you know, I had no idea how to manage money. My parents never talked about money. My dad owned the plumbing supply house,

18:16

my mom raised four kids. The the thing there are I had no relationship with money.

my mom raised four kids. The the thing there are I had no relationship with money.

18:22

That might sound weird, but, like,

That might sound weird, but, like,

18:25

People talk about relationships with in terms of their relationship with their kids or their significant other, but not in terms of their relationship with time, which is very important, and your relationship with money, which is equally as important.

People talk about relationships with in terms of their relationship with their kids or their significant other, but not in terms of their relationship with time, which is very important, and your relationship with money, which is equally as important.

18:38

I had no relationship with money.

I had no relationship with money.

18:41

So when I got money, I didn't know how to save it, how to spend it, how to use it, how to act around it,

So when I got money, I didn't know how to save it, how to spend it, how to use it, how to act around it,

18:48

I was very immature around new money.

I was very immature around new money.

18:51

And you know what happened to me then? I lost it because I didn't know anything about it.

And you know what happened to me then? I lost it because I didn't know anything about it.

18:57

And

And

18:58

fortunately,

fortunately,

18:59

I I was able to bounce back through having other successful businesses

I I was able to bounce back through having other successful businesses

19:03

and failures

and failures

19:04

But

But

19:06

no one ever told me about it. How'd you lose it? Just overspending, or what'd you do?

no one ever told me about it. How'd you lose it? Just overspending, or what'd you do?

19:11

Overspending,

Overspending,

19:12

thinking like, oh, that was pretty easy, man. I could just I could do that again, you know.

thinking like, oh, that was pretty easy, man. I could just I could do that again, you know.

19:16

What did you buy? It wasn't like so much what I bought. It was just,

What did you buy? It wasn't like so much what I bought. It was just,

19:21

you know, helping my parents spreading it out. I wasn't abusive with it, like, but just I didn't

you know, helping my parents spreading it out. I wasn't abusive with it, like, but just I didn't

19:28

know how to really handle that. That's pretty common. Right? Like, know, Sean and I have a bunch of friends, you know, we're both about thirty four, thirty five, and we have a bunch of friends and ourselves as well who had exits at a young age. And The thing about selling a company, it's different than the there's usually two types of people I've noticed is people who have cash flow businesses or they're like a lawyer or something like that or they own a law firm. Something where you're, like, income is going up a nice amount every year, and you get used to having that cash flow. And then the other group of people are typically young folks who sell their company and typically those people are like me where I paid myself twenty thousand dollars to year one. Twenty thousand dollars year two. Year three was fifty thousand dollars year four. I sell it and make a lot of money. And you're like, This is just overwhelming. I don't know what to do with this. And that's like a pretty that's like a pretty common thing. I I don't think I don't I don't know if most people blow it. I think it takes about two or three years to accumulate,

know how to really handle that. That's pretty common. Right? Like, know, Sean and I have a bunch of friends, you know, we're both about thirty four, thirty five, and we have a bunch of friends and ourselves as well who had exits at a young age. And The thing about selling a company, it's different than the there's usually two types of people I've noticed is people who have cash flow businesses or they're like a lawyer or something like that or they own a law firm. Something where you're, like, income is going up a nice amount every year, and you get used to having that cash flow. And then the other group of people are typically young folks who sell their company and typically those people are like me where I paid myself twenty thousand dollars to year one. Twenty thousand dollars year two. Year three was fifty thousand dollars year four. I sell it and make a lot of money. And you're like, This is just overwhelming. I don't know what to do with this. And that's like a pretty that's like a pretty common thing. I I don't think I don't I don't know if most people blow it. I think it takes about two or three years to accumulate,

20:18

and kinda get used to and learn what to do. But there's no one to teach you. The problem is I'll I'd always been taught

and kinda get used to and learn what to do. But there's no one to teach you. The problem is I'll I'd always been taught

20:25

Oh, if you're a, like, a millionaire

Oh, if you're a, like, a millionaire

20:28

was Nothing shit. Was the no. But I didn't know. I haven't thought the opposite. Like, if I saw a millionaire, that was, like, the pinnacle. Like, he's a millionaire, man. So I was thought like, oh, I have a million dollars. That's all I need to have for the rest of my life. I'm a millionaire. A twenty seven.

was Nothing shit. Was the no. But I didn't know. I haven't thought the opposite. Like, if I saw a millionaire, that was, like, the pinnacle. Like, he's a millionaire, man. So I was thought like, oh, I have a million dollars. That's all I need to have for the rest of my life. I'm a millionaire. A twenty seven.

20:42

And that's that was the relationship that was wrong. Right. Yeah. You could spend that you could spend that easy. Yeah. You go out and you have a four thousand dollar dinner when you were eating when I was basically eating a ninety nine cent Bagel for seventeen

And that's that was the relationship that was wrong. Right. Yeah. You could spend that you could spend that easy. Yeah. You go out and you have a four thousand dollar dinner when you were eating when I was basically eating a ninety nine cent Bagel for seventeen

20:55

years, you know,

years, you know,

20:57

things change quick. You, I I'm a big believer that most of life, most of your life kind of is a result of this the conversation you have with yourself and your head. Do you remember after you kind of had that first hit and you've seen the money and you have your only twenty seven. You still got all your life ahead of you. Do you at all remember, like, the conversation you had with yourself? Like, alright, Jesse. So, like,

things change quick. You, I I'm a big believer that most of life, most of your life kind of is a result of this the conversation you have with yourself and your head. Do you remember after you kind of had that first hit and you've seen the money and you have your only twenty seven. You still got all your life ahead of you. Do you at all remember, like, the conversation you had with yourself? Like, alright, Jesse. So, like,

21:19

Now x. And whether x was a good a good a good conversation with yourself or misleading one, do you remember what what the conversation you had with yourself at that point in time was? You know, it was interesting.

Now x. And whether x was a good a good a good conversation with yourself or misleading one, do you remember what what the conversation you had with yourself at that point in time was? You know, it was interesting.

21:29

Because, Sean, I was living in New York, and most of my friends were working on Wall Street. They were working at Head funds. They were making they were making a lot of money around there's a lot of money around me.

Because, Sean, I was living in New York, and most of my friends were working on Wall Street. They were working at Head funds. They were making they were making a lot of money around there's a lot of money around me.

21:40

And, you know, it's very easy to get caught up in what's he making versus what am I making? And it's very easy to, like, you start having those conversations with your yourself. You can go down

And, you know, it's very easy to get caught up in what's he making versus what am I making? And it's very easy to, like, you start having those conversations with your yourself. You can go down

21:49

and spiral downward very quickly. And, you know,

and spiral downward very quickly. And, you know,

21:53

What I was making what it took me years to make and build and sell, and my journey to get to that point

What I was making what it took me years to make and build and sell, and my journey to get to that point

21:59

was crazy. I was selling carrot and sell celery sticks door to door. That didn't work. I had a t shirt company. That didn't work. I got dropped from a record label. That didn't work. I I cleaned meat trumps. That didn't work. I sold chicken shrimp and meat door to door. That didn't work. I mean, jingle company. I it went on and on. So

was crazy. I was selling carrot and sell celery sticks door to door. That didn't work. I had a t shirt company. That didn't work. I got dropped from a record label. That didn't work. I I cleaned meat trumps. That didn't work. I sold chicken shrimp and meat door to door. That didn't work. I mean, jingle company. I it went on and on. So

22:20

You know, I had really worked so hard. And and at the same time, like, I'd invested so much

You know, I had really worked so hard. And and at the same time, like, I'd invested so much

22:27

not for the money, but just, like,

not for the money, but just, like,

22:29

I just wanted to get a record deal, man. I didn't care about the money. I just want everyone said you can't do it. Everybody.

I just wanted to get a record deal, man. I didn't care about the money. I just want everyone said you can't do it. Everybody.

22:38

And it was it was such a driver. If I remember, I was to do a podcast where one of you guys were with Blair Hamilton,

And it was it was such a driver. If I remember, I was to do a podcast where one of you guys were with Blair Hamilton,

22:44

and you were saying how that he was saying how that, you know, one of you guys are saying you need that anger to

and you were saying how that he was saying how that, you know, one of you guys are saying you need that anger to

22:49

inspire you, like, need some kind of fuel, you know. So

inspire you, like, need some kind of fuel, you know. So

22:53

I had that.

I had that.

22:55

I still have that. Don't get me wrong. I still have that. And that I'm I never wanna lose that

I still have that. Don't get me wrong. I still have that. And that I'm I never wanna lose that

23:01

underdog mentality. I never wanna be like, I'm at the top of the mountain.

underdog mentality. I never wanna be like, I'm at the top of the mountain.

23:05

I'm not. I can sit in myself back of the pack, everything.

I'm not. I can sit in myself back of the pack, everything.

23:08

Back of the pack sales, back of the pack entrepreneur.

Back of the pack sales, back of the pack entrepreneur.

23:11

There's so many better entrepreneurs

There's so many better entrepreneurs

23:13

than me. So many better salesman than me, but I I But I love that feeling of I gotta prove myself.

than me. So many better salesman than me, but I I But I love that feeling of I gotta prove myself.

23:21

So when it the money happened, it was just like, oh, Steve starker's making it so much more than me. We're in the same basketball run. Like, I gotta catch dark. You know?

So when it the money happened, it was just like, oh, Steve starker's making it so much more than me. We're in the same basketball run. Like, I gotta catch dark. You know?

23:31

The Markey jet thing, that's interesting though, because that's, like, totally out of left field. So you and that seems like, a way bigger win than the Jingle business. Same partner. Right? Same same cofounder? Yeah. Same partner.

The Markey jet thing, that's interesting though, because that's, like, totally out of left field. So you and that seems like, a way bigger win than the Jingle business. Same partner. Right? Same same cofounder? Yeah. Same partner.

23:43

It was a much bigger one. And it what like, most things in my life,

It was a much bigger one. And it what like, most things in my life,

23:48

they Most of the businesses that have

they Most of the businesses that have

23:51

that I've been involved with

that I've been involved with

23:53

weren't planned,

weren't planned,

23:54

you know, and most of my successes in life haven't been in my business plan. They've been opportunities that presented themselves. You know, my whole life, I've been taught when opportunity knocks, you know, and

you know, and most of my successes in life haven't been in my business plan. They've been opportunities that presented themselves. You know, my whole life, I've been taught when opportunity knocks, you know, and

24:06

I'm not I don't wanna sit around waiting for opportunity to knock. I like to create my own my own opportunity.

I'm not I don't wanna sit around waiting for opportunity to knock. I like to create my own my own opportunity.

24:12

And I was a guest on a private jet with my partner, and I was, like, you people fly like, what is this?

And I was a guest on a private jet with my partner, and I was, like, you people fly like, what is this?

24:20

To what

To what

24:22

is

is

24:23

this that I'm on?

this that I'm on?

24:25

And

And

24:26

we it led to some research. Like, there's only Really, two or three ways to fly privately back in the nineties when we started Marquee Jet. You can buy your own airplane if you had fifty million dollars. You know, or something like that. Well, that's out of the question.

we it led to some research. Like, there's only Really, two or three ways to fly privately back in the nineties when we started Marquee Jet. You can buy your own airplane if you had fifty million dollars. You know, or something like that. Well, that's out of the question.

24:39

You could get a fractional

You could get a fractional

24:41

be in a fractional program like netjets, but Even that is a really big commitment, both in capital and time. It's a five year commitment,

be in a fractional program like netjets, but Even that is a really big commitment, both in capital and time. It's a five year commitment,

24:49

lot of money upfront.

lot of money upfront.

24:50

That wasn't I mean, that wasn't an option for us. Or you could charter. And there were a lot of questions around, well, who owns the plane? Who are the pilots? You know, do I feel comfortable on that? What if the plane doesn't show up? So we found a little white space there and said, you know, we only wanna fly, like, twenty five hours a year. And I bet there's a lot of people I got. That don't wanna hone an airplane, don't want the responsibility,

That wasn't I mean, that wasn't an option for us. Or you could charter. And there were a lot of questions around, well, who owns the plane? Who are the pilots? You know, do I feel comfortable on that? What if the plane doesn't show up? So we found a little white space there and said, you know, we only wanna fly, like, twenty five hours a year. And I bet there's a lot of people I got. That don't wanna hone an airplane, don't want the responsibility,

25:13

but they just wanna be able to have the, have a plane available on short notice. And that was the idea around selling a twenty five hour check card that were work work like a debit card. So if if you and if you and Sam's on through two hours, you'd have twenty three hours left. And then we partnered with Netjet. Again, part of being an entrepreneur figuring out how to get from a to b the fastest.

but they just wanna be able to have the, have a plane available on short notice. And that was the idea around selling a twenty five hour check card that were work work like a debit card. So if if you and if you and Sam's on through two hours, you'd have twenty three hours left. And then we partnered with Netjet. Again, part of being an entrepreneur figuring out how to get from a to b the fastest.

25:36

And for us, for me and my life, many times it's been through partnership.

And for us, for me and my life, many times it's been through partnership.

25:41

We partnered with netjets. They ended up buying us to use their airplanes,

We partnered with netjets. They ended up buying us to use their airplanes,

25:45

partnered with Coca Cola at Zeko at Zeko Copen order. They ended up buying us.

partnered with Coca Cola at Zeko at Zeko Copen order. They ended up buying us.

25:51

So but anyway, that was that's what happened. We were a guest on the plane and, you know,

So but anyway, that was that's what happened. We were a guest on the plane and, you know,

25:57

walking around eyes wide open looking for opportunities

walking around eyes wide open looking for opportunities

26:01

and said, wow, this could be really interesting.

and said, wow, this could be really interesting.

26:03

And, and then started the journey of figuring out how we could pull this off because we had no aviation experience,

And, and then started the journey of figuring out how we could pull this off because we had no aviation experience,

26:09

very little money.

very little money.

26:11

And, you know, I was younger than you guys. I was twenty eight, twenty nine years old,

And, you know, I was younger than you guys. I was twenty eight, twenty nine years old,

26:15

and,

and,

26:16

figuring out, like, man, we need a lot of airplanes. Where do we go for airplanes?

figuring out, like, man, we need a lot of airplanes. Where do we go for airplanes?

26:20

And, and then started that journey of of building this company. So you walk in you walk into Met Jets, and you're like, hey,

And, and then started that journey of of building this company. So you walk in you walk into Met Jets, and you're like, hey,

26:28

I'm Jesse, former rapper, jingle, Prenewer.

I'm Jesse, former rapper, jingle, Prenewer.

26:31

And I would like for you to give me your most valuable assets, your planes, for this new membership program.

And I would like for you to give me your most valuable assets, your planes, for this new membership program.

26:38

How did you convince them to do that?

How did you convince them to do that?

26:41

Well, at first, we didn't. They kicked us out of the office

Well, at first, we didn't. They kicked us out of the office

26:44

in the first meeting after about twelve minutes.

in the first meeting after about twelve minutes.

26:47

And,

And,

26:48

Backing that up, the bigger question is how we even get in the room?

Backing that up, the bigger question is how we even get in the room?

26:52

Forget like what happened at the meeting. How in the world

Forget like what happened at the meeting. How in the world

26:55

Did a multi billion dollar company let two kids that didn't break a thousand on their SATs

Did a multi billion dollar company let two kids that didn't break a thousand on their SATs

27:00

into a room to pitch them the idea?

into a room to pitch them the idea?

27:03

A year before that, I was a yes guy my whole life.

A year before that, I was a yes guy my whole life.

27:07

I I I was I

I I I was I

27:09

I've I've kind of and I still try to pride myself

I've I've kind of and I still try to pride myself

27:12

when people ask me for things to deliver

when people ask me for things to deliver

27:15

if I can, but never ask for anything in return. You know? Like, I'm not like, oh, I'll do this for you, Sean, but, like, can you do this from, like, I don't know how that's not the MO.

if I can, but never ask for anything in return. You know? Like, I'm not like, oh, I'll do this for you, Sean, but, like, can you do this from, like, I don't know how that's not the MO.

27:26

I got a call a year before that from someone that said that their door This is a true story, and this is the craziest story ever.

I got a call a year before that from someone that said that their door This is a true story, and this is the craziest story ever.

27:33

This guy was having a his daughter was having a sweet sixteen,

This guy was having a his daughter was having a sweet sixteen,

27:37

And Chris,

And Chris,

27:38

a famous singer was performing at his hometown. His daughter wanted to bring his sweet sixteen

a famous singer was performing at his hometown. His daughter wanted to bring his sweet sixteen

27:43

to the event. The guy says, I know you know the manager. Can you help help this guy get some tickets and do anything special?

to the event. The guy says, I know you know the manager. Can you help help this guy get some tickets and do anything special?

27:50

Turns out, I get the the guy's daughter as a backup singer for one song with the mic off.

Turns out, I get the the guy's daughter as a backup singer for one song with the mic off.

27:55

Everyone in school the next day is she's like the hero of this, like, what happened? Oh my god. They're freaking out. The guy calls me up, he goes, I don't know who you are. I don't know what you have what you do, but you lit my daughter up, and if you ever need anything, let me know. Like, turns out,

Everyone in school the next day is she's like the hero of this, like, what happened? Oh my god. They're freaking out. The guy calls me up, he goes, I don't know who you are. I don't know what you have what you do, but you lit my daughter up, and if you ever need anything, let me know. Like, turns out,

28:11

He I can't make this up. He's the president of vets Jets. A year later,

He I can't make this up. He's the president of vets Jets. A year later,

28:15

I need six hundred and fifty airplanes.

I need six hundred and fifty airplanes.

28:18

Like, oh, no, like, chilling.

Like, oh, no, like, chilling.

28:20

You're never gonna believe this. The the guy you've got your daughter on, I have an idea for a thing. He gets me the meeting. We get thrown out of the meeting twelve minutes in because they're like, when I giving two kids access to our six hundred and fifty airplanes.

You're never gonna believe this. The the guy you've got your daughter on, I have an idea for a thing. He gets me the meeting. We get thrown out of the meeting twelve minutes in because they're like, when I giving two kids access to our six hundred and fifty airplanes.

28:33

And this guy, Jim Jacobs, comes up to me after the meeting and goes, you know what? That was amazing. I said, we got thrown out in twelve minutes. What do you mean to me? He goes, Rich Santoli, my party doesn't give anyone twelve minutes. He goes, this month that he come next week and bring this thing to life, repitch it. I need more information.

And this guy, Jim Jacobs, comes up to me after the meeting and goes, you know what? That was amazing. I said, we got thrown out in twelve minutes. What do you mean to me? He goes, Rich Santoli, my party doesn't give anyone twelve minutes. He goes, this month that he come next week and bring this thing to life, repitch it. I need more information.

28:49

So we came back the next week, and we realized we can never sell them in a PowerPoint, which is like what every Guys, these a hundred power points every year. We brought in our own focus group. We had eight people in the lobby, and they walked in one by one. And they stood up and said that they would never buy a fraction of an airplane, what Netchess was selling, but they would buy a twenty five hour jet cart. And at the end of the meeting, they literally said,

So we came back the next week, and we realized we can never sell them in a PowerPoint, which is like what every Guys, these a hundred power points every year. We brought in our own focus group. We had eight people in the lobby, and they walked in one by one. And they stood up and said that they would never buy a fraction of an airplane, what Netchess was selling, but they would buy a twenty five hour jet cart. And at the end of the meeting, they literally said,

29:12

If you guys raise money or put up your own money, if you can figure it out, we'll give you a shot. And a couple of years later, we had more customers than net yet.

If you guys raise money or put up your own money, if you can figure it out, we'll give you a shot. And a couple of years later, we had more customers than net yet.

29:20

Crazy.

Crazy.

29:21

You showed him the market. You were like, I could either put up a chart or a pie chart right here, or I could literally walk the market into the room and have them say I need this product. And it it turns out that eight people saying I need this product to your face makes a bigger impact than a pie chart that says eleven percent of the market needs this. When I think back on this moment at twenty eight years old, and we had, like, Carl Banks from the New York giants, I think Run from Run DMC was there. It was right behind me on the wall.

You showed him the market. You were like, I could either put up a chart or a pie chart right here, or I could literally walk the market into the room and have them say I need this product. And it it turns out that eight people saying I need this product to your face makes a bigger impact than a pie chart that says eleven percent of the market needs this. When I think back on this moment at twenty eight years old, and we had, like, Carl Banks from the New York giants, I think Run from Run DMC was there. It was right behind me on the wall.

29:49

You know, when these guys that meeting? Yeah. We brought we brought them in. We brought them in. And when we said when when when we they got up one by one and explained

You know, when these guys that meeting? Yeah. We brought we brought them in. We brought them in. And when we said when when when we they got up one by one and explained

29:57

why this card would work.

why this card would work.

30:00

And, you know, I think what they realized was

And, you know, I think what they realized was

30:03

they had been pitching to a a much older corporate

they had been pitching to a a much older corporate

30:07

client.

client.

30:08

And that the what they realized, I think, in the meeting was, here are these two twenty seven year old kids. And by the way, remember I said people buy into people's stories and momentum,

And that the what they realized, I think, in the meeting was, here are these two twenty seven year old kids. And by the way, remember I said people buy into people's stories and momentum,

30:16

This had nothing to do with our product. The decision maker looked us in the eye and said I see enthusiasm.

This had nothing to do with our product. The decision maker looked us in the eye and said I see enthusiasm.

30:23

I see someone no matter what, even though they have no deviation experience,

I see someone no matter what, even though they have no deviation experience,

30:27

is gonna make this work. And I'm willing to bet on these two guys.

is gonna make this work. And I'm willing to bet on these two guys.

30:32

It wasn't There was no PowerPoint. It was us. Like, you're the business plan. You

It wasn't There was no PowerPoint. It was us. Like, you're the business plan. You

30:37

are the business plan.

are the business plan.

30:39

So at the end of the meeting, he literally said to us after we got the deal and, you know, like, year one, we did a I think we did, like, close to two hundred million in sales, year one. And I remember going into his office and and asking us, and, Rich Santoli,

So at the end of the meeting, he literally said to us after we got the deal and, you know, like, year one, we did a I think we did, like, close to two hundred million in sales, year one. And I remember going into his office and and asking us, and, Rich Santoli,

30:52

who is, like, he knighted me, man. He knighted me.

who is, like, he knighted me, man. He knighted me.

30:56

I said, Rich,

I said, Rich,

30:58

how do we how do we end up here, man?

how do we how do we end up here, man?

31:00

And he looked me dead in the eye and he goes, you guys remind me of me when I was twenty seven.

And he looked me dead in the eye and he goes, you guys remind me of me when I was twenty seven.

31:06

And bringing in this focus group,

And bringing in this focus group,

31:09

Yes. They came in and they explained

Yes. They came in and they explained

31:12

why they would buy a card. And, yes, they saw a much younger demo that someone could be a lifetime customer now at twenty five versus a lifetime customer fifty.

why they would buy a card. And, yes, they saw a much younger demo that someone could be a lifetime customer now at twenty five versus a lifetime customer fifty.

31:21

So they saw the lifetime value of what we were bringing in. This younger generation of athlete, entertainer,

So they saw the lifetime value of what we were bringing in. This younger generation of athlete, entertainer,

31:28

you know, young mobile, etcetera,

you know, young mobile, etcetera,

31:30

that they wanted that because that's incredibly valuable to get that person on their plane at a young age.

that they wanted that because that's incredibly valuable to get that person on their plane at a young age.

31:36

But at the end of the day,

But at the end of the day,

31:39

they he

they he

31:40

saw something in my penny and I, my partner and I,

saw something in my penny and I, my partner and I,

31:44

that he wanted a bet on. And, you know, I just wanna say this for for anyone listening here because I know this is primarily a business podcast. By the way, It took me thirty seven minutes to warm up, but now I'm fully here for you.

that he wanted a bet on. And, you know, I just wanna say this for for anyone listening here because I know this is primarily a business podcast. By the way, It took me thirty seven minutes to warm up, but now I'm fully here for you.

31:56

He's here. I'm slow I'm slow today, but I got it now.

He's here. I'm slow I'm slow today, but I got it now.

32:00

You know,

You know,

32:02

like I said, that was never in our business plan. Oh, we're gonna bring it on focus group to start a company that does five billion in sales.

like I said, that was never in our business plan. Oh, we're gonna bring it on focus group to start a company that does five billion in sales.

32:09

It's like it's the things that live off the the business plan that make the biggest difference. And when you have a chance You you know, you don't get a lot of big me meetings like that. And I remember at twenty seven walking in there and saying to my partner, like, this is as big as it gets because you know what? There is no one else that is six hundred and fifty airplanes.

It's like it's the things that live off the the business plan that make the biggest difference. And when you have a chance You you know, you don't get a lot of big me meetings like that. And I remember at twenty seven walking in there and saying to my partner, like, this is as big as it gets because you know what? There is no one else that is six hundred and fifty airplanes.

32:28

This is it.

This is it.

32:30

And,

And,

32:32

you have to bring that meeting to life.

you have to bring that meeting to life.

32:34

You have to stand out. You have to, you know, not in a gimmick y way,

You have to stand out. You have to, you know, not in a gimmick y way,

32:39

but you have to make that memorable, man.

but you have to make that memorable, man.

32:42

And and fortunately,

And and fortunately,

32:44

we were able to do that,

we were able to do that,

32:46

and it worked. And then we had an amazing, amazingly fruitful relationship and partnership with Netjazz until we exit it.

and it worked. And then we had an amazing, amazingly fruitful relationship and partnership with Netjazz until we exit it.

32:56

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

32:59

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot,

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. HubSpot,

33:09

grow better.

grow better.

33:11

Alright, everyone. A quick break. You're listening to this episode. You've made me listen to a bunch of MFM episodes.

Alright, everyone. A quick break. You're listening to this episode. You've made me listen to a bunch of MFM episodes.

33:16

We get a lot of interesting insights. And the reason we get insights is I have a lot of peers and friends who are CEOs of companies, and I'm able to ask them all types of different questions And it all started because I used to run this event called Hussle Con, and I would, like, convince these speakers of big startups, you know, you've probably heard of most of these companies, the founder of Grammarly, WeWork,

We get a lot of interesting insights. And the reason we get insights is I have a lot of peers and friends who are CEOs of companies, and I'm able to ask them all types of different questions And it all started because I used to run this event called Hussle Con, and I would, like, convince these speakers of big startups, you know, you've probably heard of most of these companies, the founder of Grammarly, WeWork,

33:33

away, travel, cast for all these cool companies, and I would sit in a green room with them, and I would hear all these amazing stories, but I would also be able to learn, like, how to fire someone effectively, how to how to handle things when the business isn't going well, how to handle things when it's going great. Like, all these stuff that happens behind closed doors, and it changed my life. And so I started this company. It's called Hampton, join hampton dot com is the URL, where we make it really easy to have a peer group and have a network of other entrepreneurs that are like you, similar industries, similar sized companies, And so if you do run a company,

away, travel, cast for all these cool companies, and I would sit in a green room with them, and I would hear all these amazing stories, but I would also be able to learn, like, how to fire someone effectively, how to how to handle things when the business isn't going well, how to handle things when it's going great. Like, all these stuff that happens behind closed doors, and it changed my life. And so I started this company. It's called Hampton, join hampton dot com is the URL, where we make it really easy to have a peer group and have a network of other entrepreneurs that are like you, similar industries, similar sized companies, And so if you do run a company,

34:04

check it out. The average company is doing about twenty five million in revenue. Some companies go all the way up two, three, four hundred million in revenue and they're publicly traded. Others are a little bit smaller in the one, two, three, four range. But my partner and I, Joe, we review every single interview, and we hand carry and hand select all these interesting people. So it's been a really wonderful community.

check it out. The average company is doing about twenty five million in revenue. Some companies go all the way up two, three, four hundred million in revenue and they're publicly traded. Others are a little bit smaller in the one, two, three, four range. But my partner and I, Joe, we review every single interview, and we hand carry and hand select all these interesting people. So it's been a really wonderful community.

34:23

So if you wanna be a little less lonely, if you want to find information and insights that you can't Google, check it out. It's Hampton. That's the name of the company, and join hampton dot com is the URL.

So if you wanna be a little less lonely, if you want to find information and insights that you can't Google, check it out. It's Hampton. That's the name of the company, and join hampton dot com is the URL.

34:34

So you should check it out. I review all the interviews. So, enjoy the rest of the episode. Are you,

So you should check it out. I review all the interviews. So, enjoy the rest of the episode. Are you,

34:40

so, like, I I I I think that all three of us might be a a bit similar in in business relationships where we're, like, we bring the passion and some of the creativity and the zero to one stuff. Were you good at running that company? Or were you or did you have a good partner who was running it? And you were great at kinda bringing some of the deals to fruition?

so, like, I I I I think that all three of us might be a a bit similar in in business relationships where we're, like, we bring the passion and some of the creativity and the zero to one stuff. Were you good at running that company? Or were you or did you have a good partner who was running it? And you were great at kinda bringing some of the deals to fruition?

34:57

I can only run marathons.

I can only run marathons.

34:59

I can't run any business. I'm not good at running anything. No. I'm a terrible operator. I'm a terrible manager,

I can't run any business. I'm not good at running anything. No. I'm a terrible operator. I'm a terrible manager,

35:04

but I'm really good at knowing that I'm terrible at that and being okay with it. So,

but I'm really good at knowing that I'm terrible at that and being okay with it. So,

35:10

you know, we were able to hire a CEO right away,

you know, we were able to hire a CEO right away,

35:15

and then which allowed me to focus on sales which I was which I was better at,

and then which allowed me to focus on sales which I was which I was better at,

35:20

buzz, which I was really good before the ins before Instagram.

buzz, which I was really good before the ins before Instagram.

35:23

I'm not so good at the now with Instagram, but back when there was no Instagram,

I'm not so good at the now with Instagram, but back when there was no Instagram,

35:27

I was good at creating PRiable opportunities

I was good at creating PRiable opportunities

35:30

and and talk worthy events.

and and talk worthy events.

35:33

And,

And,

35:34

for my era, that was really important. So, no.

for my era, that was really important. So, no.

35:38

I have never I've never been the CEO of a business. I've never ran or operated business. But I've been a founder, I think, five times. And how that model work? Is it like a Costco model where you were breaking even on the two hundred million in sales, but you made money off them, a membership?

I have never I've never been the CEO of a business. I've never ran or operated business. But I've been a founder, I think, five times. And how that model work? Is it like a Costco model where you were breaking even on the two hundred million in sales, but you made money off them, a membership?

35:54

No.

No.

35:55

So we

So we

35:56

the original deal with Net Jets was we were leasing time

the original deal with Net Jets was we were leasing time

36:01

on their planes, but I wouldn't have to we wouldn't have to enter into the a long term lease until we stole this. We had no rest. They were carrying all the paper.

on their planes, but I wouldn't have to we wouldn't have to enter into the a long term lease until we stole this. We had no rest. They were carrying all the paper.

36:09

So if I bought if you and if Sam's showing you guys bought a hundred hours, we'd go buy a hundred hours, and it was marked up. We were just a marketing organization. They owned and operated the planes, and we were leasing it. As we got big, all of a sudden,

So if I bought if you and if Sam's showing you guys bought a hundred hours, we'd go buy a hundred hours, and it was marked up. We were just a marketing organization. They owned and operated the planes, and we were leasing it. As we got big, all of a sudden,

36:23

We have a

We have a

36:25

four thousand members. We're doing a billion dollars a year.

four thousand members. We're doing a billion dollars a year.

36:29

Then the model changed and we had to start buying our airplanes.

Then the model changed and we had to start buying our airplanes.

36:32

But by that time, we had, you know, significant cash, and we were able to do that. So it started off with literally it was an incredible deal for us. And for that,

But by that time, we had, you know, significant cash, and we were able to do that. So it started off with literally it was an incredible deal for us. And for that,

36:43

it was a true,

it was a true,

36:46

no lose

no lose

36:47

for both parties.

for both parties.

36:49

And That those headline numbers are really big. How big was that exit? I mean, that's a, that's a pretty big thing. How big is Netjets? I don't even know.

And That those headline numbers are really big. How big was that exit? I mean, that's a, that's a pretty big thing. How big is Netjets? I don't even know.

36:57

I don't even remember what Netjet sold to Berkshire for. I'm sure it's public. This was before Berkshire owned it. Is that right?

I don't even remember what Netjet sold to Berkshire for. I'm sure it's public. This was before Berkshire owned it. Is that right?

37:03

Let's just sold it to Berkshire prior to us. Okay. And then

Let's just sold it to Berkshire prior to us. Okay. And then

37:07

and then we went to now we're part of net now Chejets, not part of net Does your Berkshire stock? Because that would have been a good stock just get in the deal.

and then we went to now we're part of net now Chejets, not part of net Does your Berkshire stock? Because that would have been a good stock just get in the deal.

37:15

I know. Right? No. We didn't. Net Jets sold for seven twenty five, seven hundred and twenty five million and ninety eight.

I know. Right? No. We didn't. Net Jets sold for seven twenty five, seven hundred and twenty five million and ninety eight.

37:21

And half of it was paid in stock. So that was, if if that was a good deal for dentures, depending on I don't know what the revenue was, but that that's a lot of money.

And half of it was paid in stock. So that was, if if that was a good deal for dentures, depending on I don't know what the revenue was, but that that's a lot of money.

37:31

You, you snapped your fingers and you were like, we did first year, we did whatever. I forgot what you said. Two hundred million Two hundred. I don't know what that means. What what is two hundred million there? That that's not that can't be membership dues. That's that would be insane. No. It is. Yeah. No. Because our our average our average customer spent close I think it was two hundred and fifty or two hundred thirty five thousand dollars a year. Gotcha. Okay. But and it's more like, GMV. So because you have to So your take is some spread between that and then whatever niches. Okay. Gotcha. So, yeah, I guess, like, on on that model, what's the income on hundred. Let's just say a hundred million. What what can your profit be on that? Well, this is thirty years ago. So how about I don't remember exactly what it was, but it was that I was now off the couch and living a very good life. And,

You, you snapped your fingers and you were like, we did first year, we did whatever. I forgot what you said. Two hundred million Two hundred. I don't know what that means. What what is two hundred million there? That that's not that can't be membership dues. That's that would be insane. No. It is. Yeah. No. Because our our average our average customer spent close I think it was two hundred and fifty or two hundred thirty five thousand dollars a year. Gotcha. Okay. But and it's more like, GMV. So because you have to So your take is some spread between that and then whatever niches. Okay. Gotcha. So, yeah, I guess, like, on on that model, what's the income on hundred. Let's just say a hundred million. What what can your profit be on that? Well, this is thirty years ago. So how about I don't remember exactly what it was, but it was that I was now off the couch and living a very good life. And,

38:15

and by the way, the best ROI in that field is I met my wife there She was a customer of ours, and that's how I met my wife.

and by the way, the best ROI in that field is I met my wife there She was a customer of ours, and that's how I met my wife.

38:23

You you you you told me something which was about getting the first custom So before your wife was even a customer,

You you you you told me something which was about getting the first custom So before your wife was even a customer,

38:29

you know, you're like, I'm on this plane. I'm like, holy shit. This is an amazing way to fly.

you know, you're like, I'm on this plane. I'm like, holy shit. This is an amazing way to fly.

38:35

Love to do this. I'm sure other people love to do this. You come up with the idea.

Love to do this. I'm sure other people love to do this. You come up with the idea.

38:38

Cool.

Cool.

38:39

Now how do you go get those first people to give you two hundred thousand dollars to be a part Right? That's like a a huge, like, where did you go find those customers and and tell the story of kinda how you got it off the ground?

Now how do you go get those first people to give you two hundred thousand dollars to be a part Right? That's like a a huge, like, where did you go find those customers and and tell the story of kinda how you got it off the ground?

38:51

Well, we were start we started out, you know, I think the first thing that any occupant

Well, we were start we started out, you know, I think the first thing that any occupant

38:56

most entrepreneurs is at least in our position and at

most entrepreneurs is at least in our position and at

39:00

Mark Kitchat is we had to establish credibility because if I was gonna sell you time on a plane

Mark Kitchat is we had to establish credibility because if I was gonna sell you time on a plane

39:05

and you said who flies with who flies with you guys, that would be my first question or one of them. And I said, oh, my dad and my next door neighbor, you probably would leave. But if I was, like, you know, Oprah, Bill Clinton, he'd be like, wow. They must have vetted this. You know, So we started out looking for athletes' entertainers and and high profile people,

and you said who flies with who flies with you guys, that would be my first question or one of them. And I said, oh, my dad and my next door neighbor, you probably would leave. But if I was, like, you know, Oprah, Bill Clinton, he'd be like, wow. They must have vetted this. You know, So we started out looking for athletes' entertainers and and high profile people,

39:23

which was not easy for me.

which was not easy for me.

39:26

But I had to go where wealthy people congregated, and I heard about this, you know, that could afford time on a jet. I heard about a conference in Monterey, California.

But I had to go where wealthy people congregated, and I heard about this, you know, that could afford time on a jet. I heard about a conference in Monterey, California.

39:34

That was just getting some traction called tent. So I flew out to Monterey.

That was just getting some traction called tent. So I flew out to Monterey.

39:38

And,

And,

39:39

you know, I told the guys, like, hey, I'm gonna go get my first sale. I'm going to the thing called it head talk. They were like, what?

you know, I told the guys, like, hey, I'm gonna go get my first sale. I'm going to the thing called it head talk. They were like, what?

39:47

These tell me. And it it's in Monterey, California. You gotta, like, you can't even get there. You have to, like, has connected through Chicago into whatever, rented a car five hours of amount of rate. I get to the Ted. It's like Fort Knox, man. Everybody has a credential

These tell me. And it it's in Monterey, California. You gotta, like, you can't even get there. You have to, like, has connected through Chicago into whatever, rented a car five hours of amount of rate. I get to the Ted. It's like Fort Knox, man. Everybody has a credential

40:02

like, this, like, huge. And I'm like, you need a credential to get in here?

like, this, like, huge. And I'm like, you need a credential to get in here?

40:06

There's no credentials to be found. So I'm thinking, like, how am I gonna sneak in, buy someone's past, like, go into the room where all the qualified leads are. I'm in this coffee shop plotting, like, you know, my my

There's no credentials to be found. So I'm thinking, like, how am I gonna sneak in, buy someone's past, like, go into the room where all the qualified leads are. I'm in this coffee shop plotting, like, you know, my my

40:18

my entrance or however to do it. And every two hours, the wave of people come in and they're buying, they have these credentials. And I'm like, oh, this is where they come on their break. And they're all buying lattes and muffins and these lattes and muffins and whatever.

my entrance or however to do it. And every two hours, the wave of people come in and they're buying, they have these credentials. And I'm like, oh, this is where they come on their break. And they're all buying lattes and muffins and these lattes and muffins and whatever.

40:30

Lates and muffins. So the next morning, I got up at five, and I bought all the muffins from this. I can trolled

Lates and muffins. So the next morning, I got up at five, and I bought all the muffins from this. I can trolled

40:37

all the muffin inventory

all the muffin inventory

40:39

in Monterey, California.

in Monterey, California.

40:40

And I literally just waited. And this is your story, by the way.

And I literally just waited. And this is your story, by the way.

40:44

And it's it's been verified.

And it's it's been verified.

40:46

You can walk so two hours later, this got, the first wave of people on the break walk in And the guy orders a latte and a muffin, I stop them. They tell him that that they could give him a latte, but they're all out of muffins. It's, like, fucking nine in the morning. He's like you're out of muffins.

You can walk so two hours later, this got, the first wave of people on the break walk in And the guy orders a latte and a muffin, I stop them. They tell him that that they could give him a latte, but they're all out of muffins. It's, like, fucking nine in the morning. He's like you're out of muffins.

41:00

The guy starts walking. I stop him. It's sorry. I overheard you.

The guy starts walking. I stop him. It's sorry. I overheard you.

41:05

I actually have an extra muffin if you wanna muck in.

I actually have an extra muffin if you wanna muck in.

41:08

And, he's like, you got an extra muffin'. I'm thinking, like, I got every single fucking mucking under the table, man. What do you need?

And, he's like, you got an extra muffin'. I'm thinking, like, I got every single fucking mucking under the table, man. What do you need?

41:15

And, started talking to me. He's like, you know, what do you hear? I'm here for the conference. I'm like, me too. What do you do? I tell him what I do? He said, you gotta be kidding me. I'm in the market for a private jet card. And his name was Josh Copleman. He owned the company called Half dot com. Famous VC. Right? Now he is. I bumped into, like, three years ago at,

And, started talking to me. He's like, you know, what do you hear? I'm here for the conference. I'm like, me too. What do you do? I tell him what I do? He said, you gotta be kidding me. I'm in the market for a private jet card. And his name was Josh Copleman. He owned the company called Half dot com. Famous VC. Right? Now he is. I bumped into, like, three years ago at,

41:33

at a retreat,

at a retreat,

41:34

and and we were we were talking about this. And, anyway, he was my first sale.

and and we were we were talking about this. And, anyway, he was my first sale.

41:39

He was my first sale. And and that is not a story of me being a good sales rep because like I said, I am truly back of the pack,

He was my first sale. And and that is not a story of me being a good sales rep because like I said, I am truly back of the pack,

41:48

but it is an example of me putting myself in a situation, Will versus Ken.

but it is an example of me putting myself in a situation, Will versus Ken.

41:53

Of putting myself in a sit situation

Of putting myself in a sit situation

41:56

where I could attract that kind of luck, you you know? And and, he was my first sale,

where I could attract that kind of luck, you you know? And and, he was my first sale,

42:02

though. Showing to answer your question. And and you know what happened after that?

though. Showing to answer your question. And and you know what happened after that?

42:07

I'm gonna tell you what happened after that. I serviced the hell out of him.

I'm gonna tell you what happened after that. I serviced the hell out of him.

42:12

I did what everybody listening would do, but I did thirty percent more. So when he went to Mexico, he expected me to return his call and every EM DM and all that. Of course, I did what everyone here would do. But he went to Mexico. He didn't expect the list of pediatricians that I vetted in case his kids got sick. He didn't expect me to make reservations every Wednesday at at every night at eight o'clock during spring break in Mexico in case he and his wife wanted to go to dinner.

I did what everybody listening would do, but I did thirty percent more. So when he went to Mexico, he expected me to return his call and every EM DM and all that. Of course, I did what everyone here would do. But he went to Mexico. He didn't expect the list of pediatricians that I vetted in case his kids got sick. He didn't expect me to make reservations every Wednesday at at every night at eight o'clock during spring break in Mexico in case he and his wife wanted to go to dinner.

42:37

And and and after a couple of months of doing that, what he didn't expect me to do, he gave me the magic word.

And and and after a couple of months of doing that, what he didn't expect me to do, he gave me the magic word.

42:44

He gave me a referral.

He gave me a referral.

42:47

And that was rinse and repeat for for five years until we grew this. So, no, I was never the CEO.

And that was rinse and repeat for for five years until we grew this. So, no, I was never the CEO.

42:54

I was never

I was never

42:56

the the the operator. I was never the COO. I was I wasn't even I don't even think I was on the org chart. So I'm I'm I'm looking at your check this out. Well, you're on the website. I'm looking at I use web archive. I'm looking at the nine the two thousand five version of marquee jet dot com, and I'm looking at your about page. And what's interesting, it looks like your senior executive team was not only awesome. It was like amazing because Ken Austin, I see, was your executive VP. If that the same Ken Austin, that went and started is Avion, the Tequila company, and most recently started proper twelve with Connor McGregor. Is is that the same Ken Austin? And the Tequila company with Iraq. Yes. You've done a good job of hiring.

the the the operator. I was never the COO. I was I wasn't even I don't even think I was on the org chart. So I'm I'm I'm looking at your check this out. Well, you're on the website. I'm looking at I use web archive. I'm looking at the nine the two thousand five version of marquee jet dot com, and I'm looking at your about page. And what's interesting, it looks like your senior executive team was not only awesome. It was like amazing because Ken Austin, I see, was your executive VP. If that the same Ken Austin, that went and started is Avion, the Tequila company, and most recently started proper twelve with Connor McGregor. Is is that the same Ken Austin? And the Tequila company with Iraq. Yes. You've done a good job of hiring.

43:34

No. We were the Boston Celtics, man.

No. We were the Boston Celtics, man.

43:37

We were the Boston Celtics. We

We were the Boston Celtics. We

43:39

from, like, the old we we the

from, like, the old we we the

43:43

talent at this company was

talent at this company was

43:48

exceptional.

exceptional.

43:49

Ken Austin is an exceptionally I don't he could be the he is such a

Ken Austin is an exceptionally I don't he could be the he is such a

43:55

talented

talented

43:57

guy.

guy.

43:58

And,

And,

43:59

I learned so much from Ken. And, you know, we had great sales reps, and we attracted really good talent because We built a really good culture. Well, it's also a sick product. I mean, you said you met your wife there. It's, like, that's, like, the greatest line ever. Like, oh, do you you're here at this jet company. So I know, like, you're of someone. I know you're someone interesting. Definitely. Just so happens. I I work here or I own the company. I mean, it's like a that's that's a it's a pretty,

I learned so much from Ken. And, you know, we had great sales reps, and we attracted really good talent because We built a really good culture. Well, it's also a sick product. I mean, you said you met your wife there. It's, like, that's, like, the greatest line ever. Like, oh, do you you're here at this jet company. So I know, like, you're of someone. I know you're someone interesting. Definitely. Just so happens. I I work here or I own the company. I mean, it's like a that's that's a it's a pretty,

44:22

wonderful experience I imagine to work at a private jet company. It would it would it really was, and you nailed it. But the only thing I would say to that is I think there were, like, sixty five

wonderful experience I imagine to work at a private jet company. It would it would it really was, and you nailed it. But the only thing I would say to that is I think there were, like, sixty five

44:31

private jet companies that put a flag in the ground from when we started to when we sold. And I think we were the only one that made money. I might be wrong about that, but at if something some including,

private jet companies that put a flag in the ground from when we started to when we sold. And I think we were the only one that made money. I might be wrong about that, but at if something some including,

44:42

Garrett Camp, the guy from Uber, he created he tried to do an Uber for Jets,

Garrett Camp, the guy from Uber, he created he tried to do an Uber for Jets,

44:46

that didn't work out. Right? It's it's very, very difficult.

that didn't work out. Right? It's it's very, very difficult.

44:50

And if we didn't have netjets as a partner,

And if we didn't have netjets as a partner,

44:53

I, you know, it wouldn't have I'm sure it wouldn't have worked as well. So a lot a lot blind after us. The business you did a partnership on was ZECO Coconut Water.

I, you know, it wouldn't have I'm sure it wouldn't have worked as well. So a lot a lot blind after us. The business you did a partnership on was ZECO Coconut Water.

45:00

And,

And,

45:01

I think this is interesting because now we're seeing a pattern. The first is

I think this is interesting because now we're seeing a pattern. The first is

45:05

you're picking businesses in, like, categories that they're not in the NBA curriculum. Nobody's thinking about, oh, sports teams need slogans and CDs that will increase their fandom. Nobody even realizes that that's a niche that you can go into,

you're picking businesses in, like, categories that they're not in the NBA curriculum. Nobody's thinking about, oh, sports teams need slogans and CDs that will increase their fandom. Nobody even realizes that that's a niche that you can go into,

45:19

or

or

45:20

to do, you know, this membership model for private jets. Nobody's even looking in that area at the time. Right? There's very few people are even thinking about that niche. It's not common, then you go coconut water. So now your consumer packaged goods

to do, you know, this membership model for private jets. Nobody's even looking in that area at the time. Right? There's very few people are even thinking about that niche. It's not common, then you go coconut water. So now your consumer packaged goods

45:32

in a beverage category that's non existent, really, at the time.

in a beverage category that's non existent, really, at the time.

45:37

And I think Zika was pretty small when you found it. It's not like it had, like, you know, tons of momentum.

And I think Zika was pretty small when you found it. It's not like it had, like, you know, tons of momentum.

45:43

So talk about two things. Number one,

So talk about two things. Number one,

45:46

finding these niches, like, what what is it that that you what is your operating philosophy that leads that seems to consistently lead you to these? That's the first question. And the second is the key partnership that got it off the ground, I heard an amazing Matt Damon story. I wanna hear the full version of it.

finding these niches, like, what what is it that that you what is your operating philosophy that leads that seems to consistently lead you to these? That's the first question. And the second is the key partnership that got it off the ground, I heard an amazing Matt Damon story. I wanna hear the full version of it.

46:02

What was Zika? Yeah. Yeah.

What was Zika? Yeah. Yeah.

46:05

I spent a year trying to figure out how to have my own coconut water company. I went to Brazil. I went to Jamaica

I spent a year trying to figure out how to have my own coconut water company. I went to Brazil. I went to Jamaica

46:11

with try to figure out this is there were no there was no coconut water in the store side. This is I'm a so let me back it up even further. I was running a hundred mile race.

with try to figure out this is there were no there was no coconut water in the store side. This is I'm a so let me back it up even further. I was running a hundred mile race.

46:22

And I did a lot of trick when I was doing my training, I did a lot of research

And I did a lot of trick when I was doing my training, I did a lot of research

46:26

around hydration and nutrition. If I'm gonna run for arguably twenty four hours, how many calories do I need to eat at drink an hour?

around hydration and nutrition. If I'm gonna run for arguably twenty four hours, how many calories do I need to eat at drink an hour?

46:35

How many calories do I need to take in an hour? How much fluid ounces? Do I need to drink an hour? How much salt do I need an hour? And my research led me to coconut work.

How many calories do I need to take in an hour? How much fluid ounces? Do I need to drink an hour? How much salt do I need an hour? And my research led me to coconut work.

46:44

So I ran this race powered by coconut water, and I finished it in twenty two hours and thirty minutes. When I was done, I'm like, this is gonna be this is the new Gatorade.

So I ran this race powered by coconut water, and I finished it in twenty two hours and thirty minutes. When I was done, I'm like, this is gonna be this is the new Gatorade.

46:54

No one knows about this.

No one knows about this.

46:56

I'm the human guinea pig.

I'm the human guinea pig.

46:58

I'm bringing this to market. You you know, it's a better option. It's all natural. One ingredient.

I'm bringing this to market. You you know, it's a better option. It's all natural. One ingredient.

47:04

You know, it rains.

You know, it rains.

47:05

God sends it up a tree. We crack it open, and we drink it. Like, this is

God sends it up a tree. We crack it open, and we drink it. Like, this is

47:10

I mean, are you kidding me?

I mean, are you kidding me?

47:12

So I spent a year trying to figure it out how to import it. And I realized, like, I did get an I needy on my SAT.

So I spent a year trying to figure it out how to import it. And I realized, like, I did get an I needy on my SAT.

47:19

Because I couldn't figure it out.

Because I couldn't figure it out.

47:22

But I knew I could mark it and sell it. I knew I could. So, again, same model, same formula.

But I knew I could mark it and sell it. I knew I could. So, again, same model, same formula.

47:28

I took it the idea to Coca Cola.

I took it the idea to Coca Cola.

47:30

The president of Coke's emerging brands division,

The president of Coke's emerging brands division,

47:35

was friends with one of my customers at Marquee Jack, he got me a meeting.

was friends with one of my customers at Marquee Jack, he got me a meeting.

47:39

I pitched the meeting.

I pitched the meeting.

47:41

In the meeting, I pitched this idea of coconut water.

In the meeting, I pitched this idea of coconut water.

47:44

He takes the liking to me, but he says, we don't buy power points or Coca Cola.

He takes the liking to me, but he says, we don't buy power points or Coca Cola.

47:51

We buy brands.

We buy brands.

47:52

He goes, but if you partner with another company or something, you know, maybe we can then I'll that's that's out there that has proved that they can make the product, ship the product,

He goes, but if you partner with another company or something, you know, maybe we can then I'll that's that's out there that has proved that they can make the product, ship the product,

48:03

get it in stores or whatever, we'll come in we'll partner with you. So I went to ZECO, and that's how we formed the partnership.

get it in stores or whatever, we'll come in we'll partner with you. So I went to ZECO, and that's how we formed the partnership.

48:09

During the meeting,

During the meeting,

48:11

the,

the,

48:12

about a week before, I was at,

about a week before, I was at,

48:16

Matt Damon's house,

Matt Damon's house,

48:17

And Matt was also a customer of a marquee jet, and I did the things that I did for Josh Kaufman with Matt, and we became friends.

And Matt was also a customer of a marquee jet, and I did the things that I did for Josh Kaufman with Matt, and we became friends.

48:25

And I said to Matt, you know, he'd asked me if I wanted to spend the night. They were going out. And I said, I'm going to Brazil in a day or two. I can't see. He goes, what are you doing in Brazil? I said, I'm starting a coconut water business.

And I said to Matt, you know, he'd asked me if I wanted to spend the night. They were going out. And I said, I'm going to Brazil in a day or two. I can't see. He goes, what are you doing in Brazil? I said, I'm starting a coconut water business.

48:35

He's like, you gotta be kidding. He's like, I love coconut.

He's like, you gotta be kidding. He's like, I love coconut.

48:38

I have a coconut tree in my backyard. He's like, I drink. He

I have a coconut tree in my backyard. He's like, I drink. He

48:44

goes, If anything happens,

goes, If anything happens,

48:46

what, you know, with this company, let me know I may wanna get involved.

what, you know, with this company, let me know I may wanna get involved.

48:50

A month later in the meeting at Coke, Like, the meeting is going so bad. I'm showing this PowerPoint, you know, like,

A month later in the meeting at Coke, Like, the meeting is going so bad. I'm showing this PowerPoint, you know, like,

48:57

and and out of nowhere, like, I know I had achieved the whole feel of the I just turned to the president of the guy at Coke, and I'm like, you know, my partner, Matt Damon, and I. And the guy what?

and and out of nowhere, like, I know I had achieved the whole feel of the I just turned to the president of the guy at Coke, and I'm like, you know, my partner, Matt Damon, and I. And the guy what?

49:07

Matt Damon is your partner? I said, I didn't mention that. Oh, you're talking about?

Matt Damon is your partner? I said, I didn't mention that. Oh, you're talking about?

49:13

We go all the way to the one yard line. I leave and I call Matt. I'm like, Matt, I need a favor.

We go all the way to the one yard line. I leave and I call Matt. I'm like, Matt, I need a favor.

49:18

He's like,

He's like,

49:19

I'm like, can I come over with a can we climb up your tree, get a coconut, chop it open, you know, go in the kitchen, put a straw in it, you know, turn to the camera and say, Mutar, muitar Kent, the CEO of Coke? There's gotta be a better way than this. He's like,

I'm like, can I come over with a can we climb up your tree, get a coconut, chop it open, you know, go in the kitchen, put a straw in it, you know, turn to the camera and say, Mutar, muitar Kent, the CEO of Coke? There's gotta be a better way than this. He's like,

49:34

Alright.

Alright.

49:35

And I filmed this he filmed this award winning

And I filmed this he filmed this award winning

49:38

frigging

frigging

49:40

thirty five second short film of him getting a coconut chopping it open and saying there's gotta be a better way, and and we got the deal. And the crete, you know, what's interesting about that is Obviously, who's gonna get, you know, a megastar to come. It that's not the point. It's it goes back to what I said.

thirty five second short film of him getting a coconut chopping it open and saying there's gotta be a better way, and and we got the deal. And the crete, you know, what's interesting about that is Obviously, who's gonna get, you know, a megastar to come. It that's not the point. It's it goes back to what I said.

49:58

Will you make it work?

Will you make it work?

49:59

Putting yourself in a situation where you can get lucky. Here's the other pattern, Sean, you're talking about patterns,

Putting yourself in a situation where you can get lucky. Here's the other pattern, Sean, you're talking about patterns,

50:05

and making me making yourself stand out and be memorable in a meeting. Now I stretched it a little with this one, but but,

and making me making yourself stand out and be memorable in a meeting. Now I stretched it a little with this one, but but,

50:13

but it ended up it ended up working out.

but it ended up it ended up working out.

50:16

That's an amazing story. That's amazing. That's a good one. I love that story.

That's an amazing story. That's amazing. That's a good one. I love that story.

50:20

I love that story.

I love that story.

50:22

You That's wild. I like Coke bought it two years later. Hundred percent. Did you, when you bought did you buy into ZECO at the time? Like, did you,

You That's wild. I like Coke bought it two years later. Hundred percent. Did you, when you bought did you buy into ZECO at the time? Like, did you,

50:30

was that like a Yeah. And have you made bets that you felt, like, financial bets that were risky, like, you know, Elon does this thing. Resorter rolls all the proceeds into the next business and sort of regoes all in each time. Is, you know, probably not advisable to most. But, like, what's your strategy been now that you have some chips to play with? Do you

was that like a Yeah. And have you made bets that you felt, like, financial bets that were risky, like, you know, Elon does this thing. Resorter rolls all the proceeds into the next business and sort of regoes all in each time. Is, you know, probably not advisable to most. But, like, what's your strategy been now that you have some chips to play with? Do you

50:50

Do you make big financial bets? Are you saying, no, no, I'm gonna add value strategically? Do you start things from scratch? What do you what do you like to do with the chips that as you accumulate them? Do you how have you used that to to your advantage?

Do you make big financial bets? Are you saying, no, no, I'm gonna add value strategically? Do you start things from scratch? What do you what do you like to do with the chips that as you accumulate them? Do you how have you used that to to your advantage?

51:00

Well, I've I've realized that I've got as I've gotten older, that more isn't better, better is better.

Well, I've I've realized that I've got as I've gotten older, that more isn't better, better is better.

51:06

And I really don't make a lot of bets. I have four kids.

And I really don't make a lot of bets. I have four kids.

51:10

What I'm most proud of showing in my journey at fifty five is that I've been I've I've exited five businesses,

What I'm most proud of showing in my journey at fifty five is that I've been I've I've exited five businesses,

51:17

but I've been able to keep

but I've been able to keep

51:19

build a family, keep my health, you know, be a really good son to my parents.

build a family, keep my health, you know, be a really good son to my parents.

51:24

I have great friends. So

I have great friends. So

51:26

I really aren't I'm not,

I really aren't I'm not,

51:29

and I'm not using Eli as an example. You you brought them up, not me. But I'm not trying to roll everything in or,

and I'm not using Eli as an example. You you brought them up, not me. But I'm not trying to roll everything in or,

51:36

I'm really proud of what I've been able to do, and I I'm really proud of the life that I built. So I really don't I really say no to most I have this thing.

I'm really proud of what I've been able to do, and I I'm really proud of the life that I built. So I really don't I really say no to most I have this thing.

51:45

At this point in my life, if it's high aggravation

At this point in my life, if it's high aggravation

51:48

for high reward, I'm not doing it. If it's and that goes for anything, money, friends. I don't want high aggravating friends. I'm on friend reduction right now. I'm on friend reduction, man. I want a low aggravation. Did you in layoffs? You did Zoom calls with people. Let them know, hey. I'm sorry. We had to make a reduction in in in friends. Listen, man. We're doing layoffs now.

for high reward, I'm not doing it. If it's and that goes for anything, money, friends. I don't want high aggravating friends. I'm on friend reduction right now. I'm on friend reduction, man. I want a low aggravation. Did you in layoffs? You did Zoom calls with people. Let them know, hey. I'm sorry. We had to make a reduction in in in friends. Listen, man. We're doing layoffs now.

52:08

Excuse me, mister Damon. Can you step up now?

Excuse me, mister Damon. Can you step up now?

52:11

There's a separate package. We'll meet you now three more times, but that's it.

There's a separate package. We'll meet you now three more times, but that's it.

52:16

Need to have a discussion.

Need to have a discussion.

52:19

Oh, it's Chris. So funny.

Oh, it's Chris. So funny.

52:21

But I'm not trying to, you know, push you really. It's like, It's based on, in my enthusiasm

But I'm not trying to, you know, push you really. It's like, It's based on, in my enthusiasm

52:27

for something.

for something.

52:28

How's it gonna impact my life, meaning, like, day to day?

How's it gonna impact my life, meaning, like, day to day?

52:33

I walked away from several

I walked away from several

52:35

ideas that I think could be really good, because because you're like, just because you have a good idea doesn't mean you should do it.

ideas that I think could be really good, because because you're like, just because you have a good idea doesn't mean you should do it.

52:41

And I've

And I've

52:43

Sarah said that to me. I had an idea

Sarah said that to me. I had an idea

52:46

now. I see people are doing it now

now. I see people are doing it now

52:49

about years ago. I said, Sarah, I have an idea that's bigger than Marquee Jet.

about years ago. I said, Sarah, I have an idea that's bigger than Marquee Jet.

52:53

Like, Marquee Jet was the biggest thing I'd done, you know. And,

Like, Marquee Jet was the biggest thing I'd done, you know. And,

53:00

I talked walked you through it, and she goes, that's an incredible idea. Don't do it. What was it? I wanted to take

I talked walked you through it, and she goes, that's an incredible idea. Don't do it. What was it? I wanted to take

53:07

this is going back eight years ago. So now it might sound like,

this is going back eight years ago. So now it might sound like,

53:10

oh, well, people are doing it now. I actually pitched this to a major airline.

oh, well, people are doing it now. I actually pitched this to a major airline.

53:15

Now.

Now.

53:16

It's doing it.

It's doing it.

53:17

But I wanted to make commercial travel

But I wanted to make commercial travel

53:21

feel like private travel.

feel like private travel.

53:24

For people. I felt like there was a bit and there still is an opportunity for people that would pay up

For people. I felt like there was a bit and there still is an opportunity for people that would pay up

53:29

the Fly Commercial

the Fly Commercial

53:32

But they want an experience that's more private. So for example, if I'm flying from New York to California

But they want an experience that's more private. So for example, if I'm flying from New York to California

53:38

and I'm by myself,

and I'm by myself,

53:40

and I'm on a global or a gulf stream. And I'm going round trip. That's an expensive flight, man. That is an expensive flight.

and I'm on a global or a gulf stream. And I'm going round trip. That's an expensive flight, man. That is an expensive flight.

53:49

Where I could just buy a first class ticket for maybe fifteen hundred bucks.

Where I could just buy a first class ticket for maybe fifteen hundred bucks.

53:52

So instead of let's say that that that flight cost me, if you chartered it, maybe it's gonna cost you Let's just say fifty thousand dollars. It might be more. It might be I have no I don't even know today what it is.

So instead of let's say that that that flight cost me, if you chartered it, maybe it's gonna cost you Let's just say fifty thousand dollars. It might be more. It might be I have no I don't even know today what it is.

54:02

But

But

54:03

I could spend fifty thousand dollars on a private flight

I could spend fifty thousand dollars on a private flight

54:06

which is amazing, or I could buy a first class ticket for fifteen hundred bucks. I, as a fifteen hundred dollar ticket holder,

which is amazing, or I could buy a first class ticket for fifteen hundred bucks. I, as a fifteen hundred dollar ticket holder,

54:14

would gladly give you another fifteen hundred dollars united American Delta frontier, whoever,

would gladly give you another fifteen hundred dollars united American Delta frontier, whoever,

54:20

if you could walk me through a back door and make me feel like Mick Jagger and escort me onto the airplane,

if you could walk me through a back door and make me feel like Mick Jagger and escort me onto the airplane,

54:26

it through the back door.

it through the back door.

54:28

And,

And,

54:29

no one was doing it.

no one was doing it.

54:31

No one was doing it.

No one was doing it.

54:33

And now they are doing stuff like that. And That that's smart. It's like, you, like, unbundled the private experience. It's like, okay. There's the jet part of it, but then there's the Right. Walk onto the plane, walk off the plane. Why should you be, like, if I because when what she did on an airplane, really care.

And now they are doing stuff like that. And That that's smart. It's like, you, like, unbundled the private experience. It's like, okay. There's the jet part of it, but then there's the Right. Walk onto the plane, walk off the plane. Why should you be, like, if I because when what she did on an airplane, really care.

54:48

Don't matter. I'm in one a. No one's bothering me in one a. And in some regard, the commercial chat is safer. You have more amenities. So, yeah, like, but I've been on a

Don't matter. I'm in one a. No one's bothering me in one a. And in some regard, the commercial chat is safer. You have more amenities. So, yeah, like, but I've been on a

54:57

I flew first class, from New York to LA one time for, like, some meeting. I would I had never flown first class, but I did it because I had it was overnight and I had to be ready for a meeting. And I get on. I was one a and one b or sitting right next to me with Steven a Smith. And I was like, how the fuck you got in the plane before me? And I, like, looked it up, and apparently there is, like, a private door, I guess, if you're famous.

I flew first class, from New York to LA one time for, like, some meeting. I would I had never flown first class, but I did it because I had it was overnight and I had to be ready for a meeting. And I get on. I was one a and one b or sitting right next to me with Steven a Smith. And I was like, how the fuck you got in the plane before me? And I, like, looked it up, and apparently there is, like, a private door, I guess, if you're famous.

55:18

What what is that?

What what is that?

55:19

Well, I think now several airlines have it. And there's services that do it outside of the airlines as independent

Well, I think now several airlines have it. And there's services that do it outside of the airlines as independent

55:25

services,

services,

55:26

but my point is

but my point is

55:28

so I had the idea But I also felt like I had the buy side that I could deliver to the airline

so I had the idea But I also felt like I had the buy side that I could deliver to the airline

55:33

because, you know, I'm involved with the with some MDA players and,

because, you know, I'm involved with the with some MDA players and,

55:38

I'm part owner of the Atlanta Hawks. And I so I have I have

I'm part owner of the Atlanta Hawks. And I so I have I have

55:42

and my friends are all doing really well that are that are all doing really well. I thought we'd wanna have this service. So I have the idea and a significant part of the buy side to package together to an airline

and my friends are all doing really well that are that are all doing really well. I thought we'd wanna have this service. So I have the idea and a significant part of the buy side to package together to an airline

55:54

to bring private fires onto their mothership. Which is the domestic part of their travel. But, but anyway, to answer your question, so things like that. Good ideas, lucrative, but does but for me, at that point in my life,

to bring private fires onto their mothership. Which is the domestic part of their travel. But, but anyway, to answer your question, so things like that. Good ideas, lucrative, but does but for me, at that point in my life,

56:07

To put I feel I don't know if I have the energy

To put I feel I don't know if I have the energy

56:11

to do it. It's gonna take away from Tuesday's flag football game. I'm not doing it, and I don't know if I had that. If I still have I don't. I don't.

to do it. It's gonna take away from Tuesday's flag football game. I'm not doing it, and I don't know if I had that. If I still have I don't. I don't.

56:19

Still have that. Well, you you but you can't turn that switch off. Right? Cause I saw you on Instagram,

Still have that. Well, you you but you can't turn that switch off. Right? Cause I saw you on Instagram,

56:23

like, you know, I don't know, a year ago or six months ago or something like that, and you were like,

like, you know, I don't know, a year ago or six months ago or something like that, and you were like,

56:29

pickles.

pickles.

56:30

It's and you were like,

It's and you were like,

56:31

guys,

guys,

56:32

pickles. And, you know, it's seem like, you know, the guy who was saying coconut water when nobody was talking about coconut water, he's talking about pickles. So me and me and Ben started paying attention, we're like, hey, what's Jesse? It's what doing with pickles.

pickles. And, you know, it's seem like, you know, the guy who was saying coconut water when nobody was talking about coconut water, he's talking about pickles. So me and me and Ben started paying attention, we're like, hey, what's Jesse? It's what doing with pickles.

56:42

Well, okay. He's kinda right. Yeah. No brandon pickle. And so describe this pickles opportunity that you see now. Currently, this is present day now. Right? We're done with the past. Now we're talking Yeah. Present and future.

Well, okay. He's kinda right. Yeah. No brandon pickle. And so describe this pickles opportunity that you see now. Currently, this is present day now. Right? We're done with the past. Now we're talking Yeah. Present and future.

56:54

What do you see in the pickle market? Well, two hundred and forty five million Americans eat pickles every year. It's like seventy five percent of our population eat pickles. And, again, it goes back to the to our running

What do you see in the pickle market? Well, two hundred and forty five million Americans eat pickles every year. It's like seventy five percent of our population eat pickles. And, again, it goes back to the to our running

57:04

conversation.

conversation.

57:05

I'm starting to see at races

I'm starting to see at races

57:08

pickles

pickles

57:09

at the con at the at the aid stations, they never existed ten years ago.

at the con at the at the aid stations, they never existed ten years ago.

57:13

Pickle juice never existed ten years ago at at the eight stations of Marathas and your local five here. Help you with running out of yeah.

Pickle juice never existed ten years ago at at the eight stations of Marathas and your local five here. Help you with running out of yeah.

57:21

Yeah. So that made my intent. It was that. It has a lot of salt in it. When I grew up, all my black friends would say that they would drink pickle juice in order to avoid a hangover. Oh, yeah. In Russia, it's a it's a, you know, it's a big remedy for

Yeah. So that made my intent. It was that. It has a lot of salt in it. When I grew up, all my black friends would say that they would drink pickle juice in order to avoid a hangover. Oh, yeah. In Russia, it's a it's a, you know, it's a big remedy for

57:33

hangovers.

hangovers.

57:34

But my point is, like, it it put my antennas up. Like, what is this? You know, just like when I saw the first thing of coconut water on a shelf. I was like, what the hell is this? I just ran a hundred. I'm gonna so so I started doing so I started thinking about it. And I'm like, you know what?

But my point is, like, it it put my antennas up. Like, what is this? You know, just like when I saw the first thing of coconut water on a shelf. I was like, what the hell is this? I just ran a hundred. I'm gonna so so I started doing so I started thinking about it. And I'm like, you know what?

57:50

I can't even name

I can't even name

57:52

three pickle companies.

three pickle companies.

57:53

And I I love pickles. I don't even know what you're offering. By the way, this is the part where he's bring in a focus group of ten people, and he's gonna say, they have a pickle company, and nobody could do it. And he's gonna be like, that's the business plan. Well, listen.

And I I love pickles. I don't even know what you're offering. By the way, this is the part where he's bring in a focus group of ten people, and he's gonna say, they have a pickle company, and nobody could do it. And he's gonna be like, that's the business plan. Well, listen.

58:05

So, like, I I researched like, the seven best tasting pickles.

So, like, I I researched like, the seven best tasting pickles.

58:11

And of the seven best tasting pickles, I think it was, like,

And of the seven best tasting pickles, I think it was, like,

58:15

the Today show date of something. You know, it's like it's, like, someone credible did it.

the Today show date of something. You know, it's like it's, like, someone credible did it.

58:20

I only know one cup one of the companies. So, Mike, if I only know one of this top seven best tasting pickles,

I only know one cup one of the companies. So, Mike, if I only know one of this top seven best tasting pickles,

58:26

There's a problem in the marketing of pickles.

There's a problem in the marketing of pickles.

58:29

It's a marketing problem,

It's a marketing problem,

58:31

and I'm a good marketer.

and I'm a good marketer.

58:33

So

So

58:34

it it that's where it started. And I'm like,

it it that's where it started. And I'm like,

58:38

this is a category with no innovation, no fun. You

this is a category with no innovation, no fun. You

58:41

know,

know,

58:42

Seventy five percent of Americans eat pickles, the average American eats, like, ten pounds a year. That's more than cereal.

Seventy five percent of Americans eat pickles, the average American eats, like, ten pounds a year. That's more than cereal.

58:49

And I'm like,

And I'm like,

58:51

I like it here. I like this space.

I like it here. I like this space.

58:53

I I'm a I'm a pickle guy too, Jesse. Same Clausen, like the big brand. Is that right? I like Clausen. I like Mount Olive. Is it called a

I I'm a I'm a pickle guy too, Jesse. Same Clausen, like the big brand. Is that right? I like Clausen. I like Mount Olive. Is it called a

59:01

Valsick or Valsick?

Valsick or Valsick?

59:03

I I like that company. But I think Mount Olive is the biggest ones. I always get the little ones that look like a witch's toe. You were wearing a men went out on a pickle shirt?

I I like that company. But I think Mount Olive is the biggest ones. I always get the little ones that look like a witch's toe. You were wearing a men went out on a pickle shirt?

59:11

I'm not. Look. I'm not What was saying? I'm not big This is a big pickle. Around with a clatter sitting

I'm not. Look. I'm not What was saying? I'm not big This is a big pickle. Around with a clatter sitting

59:17

won't disrespect to that company. Alright? I don't even know. But I'm just saying, like, you ever seen me when wearing the hat? Jesse, oh my god. It's funny. I'm convinced In fact, we're texting mister Beast right now. We're we're gonna come into this market too. You you just made a mistake, my friend. You're we're bringing our our influencers into this market I believe you are this opportunity.

won't disrespect to that company. Alright? I don't even know. But I'm just saying, like, you ever seen me when wearing the hat? Jesse, oh my god. It's funny. I'm convinced In fact, we're texting mister Beast right now. We're we're gonna come into this market too. You you just made a mistake, my friend. You're we're bringing our our influencers into this market I believe you are this opportunity.

59:34

Why do that? Let's just let's get the beast on the phone. Let's partner with the beast, beast pickle. That's right. That's right. Who needs about David? You got me a Jimmy down. Miles? Yeah. Where's David? I need to

Why do that? Let's just let's get the beast on the phone. Let's partner with the beast, beast pickle. That's right. That's right. Who needs about David? You got me a Jimmy down. Miles? Yeah. Where's David? I need to

59:44

go get Ben Afflyn. He seems like a good paper guy. Need to have a feast as low aggravation, though. I only want a low aggravation. Yeah. Well, I don't love that one.

go get Ben Afflyn. He seems like a good paper guy. Need to have a feast as low aggravation, though. I only want a low aggravation. Yeah. Well, I don't love that one.

59:52

Mine olive does a two hundred twenty million in revenue a year, privately owned. It sounds it sounds doable, man. Sounds like our money. Right, guys? Yeah. Yeah.

Mine olive does a two hundred twenty million in revenue a year, privately owned. It sounds it sounds doable, man. Sounds like our money. Right, guys? Yeah. Yeah.

01:00:02

I wanna thank them very much. Holding it for us. Yeah. Phoneed.

I wanna thank them very much. Holding it for us. Yeah. Phoneed.

01:00:08

Shoot to text us over to CEO of olive, and let's let him know to keep that money warm for us. Alright?

Shoot to text us over to CEO of olive, and let's let him know to keep that money warm for us. Alright?

01:00:17

What other ideas you got? Because I I I told you I was saying, you know, you'll get this because, you know, you're

What other ideas you got? Because I I I told you I was saying, you know, you'll get this because, you know, you're

01:00:22

you're you're a rap guy. When you go on certain shows like the breakfast club or sway in the morning, there's like an expectation. Like, okay. If you come on here, you got a freestyle.

you're you're a rap guy. When you go on certain shows like the breakfast club or sway in the morning, there's like an expectation. Like, okay. If you come on here, you got a freestyle.

01:00:30

And we're trying to do that of the business realm. It's like, you come on here. You gotta bring fresh ideas. You can't just only talk about your history. And you go you told me you go, I got fifty ideas in my top drawer. I'm sorry. Say no more. But you hit it at me. By the way, the the the pickle name sound like a rap name, sweet gherkin, bread and butter, kosher dill. Like, this these are all wrap names, man. Yeah.

And we're trying to do that of the business realm. It's like, you come on here. You gotta bring fresh ideas. You can't just only talk about your history. And you go you told me you go, I got fifty ideas in my top drawer. I'm sorry. Say no more. But you hit it at me. By the way, the the the pickle name sound like a rap name, sweet gherkin, bread and butter, kosher dill. Like, this these are all wrap names, man. Yeah.

01:00:53

Yep. Yeah. We're about to have this. Here he goes pickles.

Yep. Yeah. We're about to have this. Here he goes pickles.

01:00:57

Alright. Tell me tell me about this idea. You you gave me three words. I don't know what the idea is, but you said ready made eight ounce drinks. What what you got in mind?

Alright. Tell me tell me about this idea. You you gave me three words. I don't know what the idea is, but you said ready made eight ounce drinks. What what you got in mind?

01:01:05

Yeah. So, I mean, I I've been accumulating

Yeah. So, I mean, I I've been accumulating

01:01:08

ideas

ideas

01:01:09

in my in my top draw for thirty five years.

in my in my top draw for thirty five years.

01:01:14

I love starting temps, Sean, you know, but,

I love starting temps, Sean, you know, but,

01:01:18

yeah, that I mean, and I don't I don't mind. By the way, if you guys wanna rub anyone wants to run with this, you can. I'll take a one penny,

yeah, that I mean, and I don't I don't mind. By the way, if you guys wanna rub anyone wants to run with this, you can. I'll take a one penny,

01:01:24

Royalty. I'll give it to charity.

Royalty. I'll give it to charity.

01:01:28

You know, I think, like, I go back to

You know, I think, like, I go back to

01:01:31

five hour energy.

five hour energy.

01:01:33

The brilliance of five hour energy is they took a,

The brilliance of five hour energy is they took a,

01:01:36

you know, twelve ounce,

you know, twelve ounce,

01:01:38

energy drink. They shrugged it down at two and a half ounces. Right? That's what five hour energy was.

energy drink. They shrugged it down at two and a half ounces. Right? That's what five hour energy was.

01:01:43

And

And

01:01:44

why did it work? They they only I believe I believe they only have predominantly sold stores

why did it work? They they only I believe I believe they only have predominantly sold stores

01:01:50

that would put it on the countertop

that would put it on the countertop

01:01:52

when they started out. So, like, it wasn't buried

when they started out. So, like, it wasn't buried

01:01:55

at GNC on the bottom shelf. And then it was, like, on the countertop

at GNC on the bottom shelf. And then it was, like, on the countertop

01:01:58

at checkout impulse buy.

at checkout impulse buy.

01:02:01

They were selling ten million two and a half bottle ounce bottles every week.

They were selling ten million two and a half bottle ounce bottles every week.

01:02:06

Ten million.

Ten million.

01:02:07

When I look at when you look around retail,

When I look at when you look around retail,

01:02:10

at the counter at checkout of retail,

at the counter at checkout of retail,

01:02:13

the countertop

the countertop

01:02:14

is incredibly crowded.

is incredibly crowded.

01:02:16

At you go to Whole Foods. There's gum. There's mints. There's this. There's that. There's chocolates.

At you go to Whole Foods. There's gum. There's mints. There's this. There's that. There's chocolates.

01:02:20

Everywhere you go. Gas stations. There's lottery tickets. And da da da da. The only place

Everywhere you go. Gas stations. There's lottery tickets. And da da da da. The only place

01:02:26

that I found, like, where there's

that I found, like, where there's

01:02:28

open area

open area

01:02:29

or liquor stores. If you go into a liquor store, you don't see the the the the the self stank, you know, the stands and the crowded space and all the Chashkis and stuff that you see at gas stations and at at grocery and and and other retailers.

or liquor stores. If you go into a liquor store, you don't see the the the the the self stank, you know, the stands and the crowded space and all the Chashkis and stuff that you see at gas stations and at at grocery and and and other retailers.

01:02:43

And, I think there's a a tremendous opportunity. I was gonna call him quickies,

And, I think there's a a tremendous opportunity. I was gonna call him quickies,

01:02:49

to have, like, ready made shots

to have, like, ready made shots

01:02:52

Same thing as as five, like, of your,

Same thing as as five, like, of your,

01:02:54

woo, woo, woo, lemon drop, whatever your favorite kamikaze,

woo, woo, woo, lemon drop, whatever your favorite kamikaze,

01:02:58

ready made drinks are, right at the countertop,

ready made drinks are, right at the countertop,

01:03:01

that are already made fresh ingredients,

that are already made fresh ingredients,

01:03:04

you know, where people could just come and grab and go and have a ready made cocktail that they could bring to tailgates,

you know, where people could just come and grab and go and have a ready made cocktail that they could bring to tailgates,

01:03:10

parties,

parties,

01:03:11

etcetera.

etcetera.

01:03:12

I'm not saying it's gonna it's gonna be great Goose vodka, but I see an opportunity.

I'm not saying it's gonna it's gonna be great Goose vodka, but I see an opportunity.

01:03:16

And if not that, someone should go make a deal and and in a very fragmented okay. Now you got me thinking, Sean. Now I went, this wasn't even on my radar, but here we go. Like the freestyle issue we're talking about is pointing back.

And if not that, someone should go make a deal and and in a very fragmented okay. Now you got me thinking, Sean. Now I went, this wasn't even on my radar, but here we go. Like the freestyle issue we're talking about is pointing back.

01:03:29

Really, even a better idea would be to go

Really, even a better idea would be to go

01:03:33

Laker stores are that is the most fragmented

Laker stores are that is the most fragmented

01:03:36

market

market

01:03:37

out there. They're all mom and pops. There's no, like, shane of liquor. I'd be doubt, like, you know, you go into your local liquor store. It's like the guy. My neighbor owns a liquor store. I go there, like, get the wine and this and that.

out there. They're all mom and pops. There's no, like, shane of liquor. I'd be doubt, like, you know, you go into your local liquor store. It's like the guy. My neighbor owns a liquor store. I go there, like, get the wine and this and that.

01:03:48

Do a roll up. Go pay someone for the go rent

Do a roll up. Go pay someone for the go rent

01:03:52

the countertops.

the countertops.

01:03:54

Of all the liquor stores, and then go to Nubisco or one of the big boys and be like, Hey, guess what? I own ten thousand

Of all the liquor stores, and then go to Nubisco or one of the big boys and be like, Hey, guess what? I own ten thousand

01:04:01

countertops.

countertops.

01:04:02

You wanna put your widget there?

You wanna put your widget there?

01:04:05

You wanna put your fucking widget there?

You wanna put your fucking widget there?

01:04:08

Keep the money one song.

Keep the money one song.

01:04:15

Oh, I love it. Yeah. The it was staged. Probably

Oh, I love it. Yeah. The it was staged. Probably

01:04:19

we could probably talk for

we could probably talk for

01:04:21

fifteen minutes about the opportunity and come up with ten ideas around that. You know, that's where it starts.

fifteen minutes about the opportunity and come up with ten ideas around that. You know, that's where it starts.

01:04:26

It starts with just like bad idea or better idea

It starts with just like bad idea or better idea

01:04:30

the idea.

the idea.

01:04:31

Yeah. Yeah. Exactly. Exactly.

Yeah. Yeah. Exactly. Exactly.

01:04:33

You're kinda like

You're kinda like

01:04:35

I think the background of rap I'm not I'm not joking about this. I I think the the way the brain can sort of, like, not censor itself and wait till it has a fully formed perfect idea, but actually just start to go and then know that I'm gonna from this to this to this to this. I'm there. Yeah. That'll be the line. And that's all I need to do is get to that one that one line. I I'm gonna show you this too. This is this is something I'm selling that. This is I don't know if are we on are we I saw this on YouTube too. Are we on? Yeah. Only here. No. We're video, video. Video.

I think the background of rap I'm not I'm not joking about this. I I think the the way the brain can sort of, like, not censor itself and wait till it has a fully formed perfect idea, but actually just start to go and then know that I'm gonna from this to this to this to this. I'm there. Yeah. That'll be the line. And that's all I need to do is get to that one that one line. I I'm gonna show you this too. This is this is something I'm selling that. This is I don't know if are we on are we I saw this on YouTube too. Are we on? Yeah. Only here. No. We're video, video. Video.

01:05:04

This is by twenty twenty four all planned out. This is next year,

This is by twenty twenty four all planned out. This is next year,

01:05:08

fully almost fully baked

fully almost fully baked

01:05:11

what my year looks like. My race is

what my year looks like. My race is

01:05:13

my What's orange? There's a lot of orange on that. What does orange stand Orange orange of our so when Sarah sold spanx, she wanted to do a lot of traveling.

my What's orange? There's a lot of orange on that. What does orange stand Orange orange of our so when Sarah sold spanx, she wanted to do a lot of traveling.

01:05:22

So this year, we committed as a family to go on the road. So all the orange

So this year, we committed as a family to go on the road. So all the orange

01:05:26

as crazy as this looks, it's all traveled. Wow. We're going to Africa. We're going to New Zealand, but it's all mapped out. Yellow. What's, yeah, what's yellow and what's what's green or or blue, whatever that is. Yellow are my races and events.

as crazy as this looks, it's all traveled. Wow. We're going to Africa. We're going to New Zealand, but it's all mapped out. Yellow. What's, yeah, what's yellow and what's what's green or or blue, whatever that is. Yellow are my races and events.

01:05:38

Green is my speaking.

Green is my speaking.

01:05:40

Green is

Green is

01:05:41

oh, birthday is this stuff.

oh, birthday is this stuff.

01:05:43

This thing's dope. Now I wanted to ask you about this because

This thing's dope. Now I wanted to ask you about this because

01:05:47

you are

you are

01:05:48

super legit as far as, like, what you've actually been able to accomplish,

super legit as far as, like, what you've actually been able to accomplish,

01:05:52

your level of success.

your level of success.

01:05:54

And you do stuff like this. You have, like, the big ass calendar club or whatever. It's, like, that thing is called big ass, you know, a product you make. It's like a course you have.

And you do stuff like this. You have, like, the big ass calendar club or whatever. It's, like, that thing is called big ass, you know, a product you make. It's like a course you have.

01:06:03

And,

And,

01:06:04

I'm always surprised that you're doing those things. And, you know, what what's your thought process on, like Or the running club or the running club? Like, how do you pick projects?

I'm always surprised that you're doing those things. And, you know, what what's your thought process on, like Or the running club or the running club? Like, how do you pick projects?

01:06:13

Yeah. I mean, I think this goes back to the earlier question you asked me about reinvesting

Yeah. I mean, I think this goes back to the earlier question you asked me about reinvesting

01:06:17

in other businesses and stuff like that.

in other businesses and stuff like that.

01:06:21

How old are you guys? How old are you, Sam? Thirty four? I'm thirty five. So I got I got two decades on you guys.

How old are you guys? How old are you, Sam? Thirty four? I'm thirty five. So I got I got two decades on you guys.

01:06:29

And but I got I got the most experiential decades, I believe, on you guys. You have the forties and fifties,

And but I got I got the most experiential decades, I believe, on you guys. You have the forties and fifties,

01:06:35

thirties, forties fifties.

thirties, forties fifties.

01:06:39

You know,

You know,

01:06:41

for me,

for me,

01:06:43

there's

there's

01:06:44

I'm in I'm in a coaching space, you know,

I'm in I'm in a coaching space, you know,

01:06:49

I speak a lot. I have coaching programs, the calendar, but even the events that I do, the run running races and this kind of stuff, it's it all has an element of getting people

I speak a lot. I have coaching programs, the calendar, but even the events that I do, the run running races and this kind of stuff, it's it all has an element of getting people

01:06:59

to do more than they thought to inspire people to do more than they thought they could. But but to answer your question, and the reason why I just said that, is,

to do more than they thought to inspire people to do more than they thought they could. But but to answer your question, and the reason why I just said that, is,

01:07:09

the gal works with us and our family was looking at all the businesses and,

the gal works with us and our family was looking at all the businesses and,

01:07:14

and asking me, like, I don't have a sales rep,

and asking me, like, I don't have a sales rep,

01:07:17

on my payroll.

on my payroll.

01:07:18

I don't I'm not going crazy on the marketing and this and that, and it's really word-of-mouth. And she looked at the numbers, and she's like, you know, do you wanna scale this? And what are you doing? Wanna Why don't you just go do the liquor's idea or the airplane idea or this idea or that idea or any of the ideas in your drawer? And I pulled out my phone

I don't I'm not going crazy on the marketing and this and that, and it's really word-of-mouth. And she looked at the numbers, and she's like, you know, do you wanna scale this? And what are you doing? Wanna Why don't you just go do the liquor's idea or the airplane idea or this idea or that idea or any of the ideas in your drawer? And I pulled out my phone

01:07:37

and I said Kendall.

and I said Kendall.

01:07:39

All of these are from today.

All of these are from today.

01:07:41

All of these messages are for today. Pick one.

All of these messages are for today. Pick one.

01:07:45

Read it. I said, I can't and it was like, you changed my life, or this has really inspired me, or you, you know, I did this, or I saw my parents

Read it. I said, I can't and it was like, you changed my life, or this has really inspired me, or you, you know, I did this, or I saw my parents

01:07:53

I haven't seen my parents in a long time, and, you know, I talk about the importance of that very often, you know, about not losing sight of what you already have while you're chasing your entrepreneurial

I haven't seen my parents in a long time, and, you know, I talk about the importance of that very often, you know, about not losing sight of what you already have while you're chasing your entrepreneurial

01:08:03

dream, your health, your family, your friends.

dream, your health, your family, your friends.

01:08:06

There's no business in the world that would give me the return on investment.

There's no business in the world that would give me the return on investment.

01:08:10

That I'm getting right now. There's nothing I could do. What? Build another Marquee jet? Work twenty hour days.

That I'm getting right now. There's nothing I could do. What? Build another Marquee jet? Work twenty hour days.

01:08:16

I mean, like, that's not gonna give me that sense of

I mean, like, that's not gonna give me that sense of

01:08:20

impact,

impact,

01:08:21

legacy for my kids,

legacy for my kids,

01:08:23

and just the feeling, quite honestly, that I have. I mean, like, it's indescribable.

and just the feeling, quite honestly, that I have. I mean, like, it's indescribable.

01:08:28

A wire is a wire.

A wire is a wire.

01:08:30

You get the wire, and it's, like,

You get the wire, and it's, like,

01:08:33

the same feeling you get

the same feeling you get

01:08:35

when when you sell a business,

when when you sell a business,

01:08:38

Is the same feeling you get when you finish the mar a marathon?

Is the same feeling you get when you finish the mar a marathon?

01:08:41

You walk an old lady across the street, or you do anything that makes you feel good about yourself? I swear to god, and I have the right to say that because I've sold five of them.

You walk an old lady across the street, or you do anything that makes you feel good about yourself? I swear to god, and I have the right to say that because I've sold five of them.

01:08:49

I have the right to say that. It's the same feeling.

I have the right to say that. It's the same feeling.

01:08:53

And for the for for very, very for a lot of people chasing that, waiting twenty years to sell a business or something to have that feeling

And for the for for very, very for a lot of people chasing that, waiting twenty years to sell a business or something to have that feeling

01:09:01

when I feel like I get that every single day.

when I feel like I get that every single day.

01:09:05

And that's a really powerful place to be in your life at fifty five.

And that's a really powerful place to be in your life at fifty five.

01:09:09

And and that's the reason, man. And and so you're right. I have these businesses and You know, there's no real plan around them. People like, what's your I don't I don't know.

And and that's the reason, man. And and so you're right. I have these businesses and You know, there's no real plan around them. People like, what's your I don't I don't know.

01:09:18

I'm just enjoying

I'm just enjoying

01:09:20

how it's making me feel right now. And what's wrong with that?

how it's making me feel right now. And what's wrong with that?

01:09:23

Gotta scale just to scale because everyone told me I had to scale.

Gotta scale just to scale because everyone told me I had to scale.

01:09:28

I don't wanna do that, man. Right. I did that. So a question that we like to ask people is It's a really simple question, but we we learn a lot, which is like,

I don't wanna do that, man. Right. I did that. So a question that we like to ask people is It's a really simple question, but we we learn a lot, which is like,

01:09:35

what do you do with your money? So, like, you have a really interesting lifestyle. I agree with you. I'm not I I don't like the Elon Musk path of,

what do you do with your money? So, like, you have a really interesting lifestyle. I agree with you. I'm not I I don't like the Elon Musk path of,

01:09:42

all these sacrifices and,

all these sacrifices and,

01:09:45

doing things for the sake of humanity. I'm, like, I'd rather have a fun life and you have a really sick life. I mean, I I I I'm I'm a former college athlete runner. So I I like watching what you're doing.

doing things for the sake of humanity. I'm, like, I'd rather have a fun life and you have a really sick life. I mean, I I I I'm I'm a former college athlete runner. So I I like watching what you're doing.

01:09:57

And I like to work out and do these podcasts and have a lot more fun than just work. What do you do with your money?

And I like to work out and do these podcasts and have a lot more fun than just work. What do you do with your money?

01:10:04

And,

And,

01:10:06

when you're

when you're

01:10:07

financing it this. Are you just are you using your speaking fees to finance it? And then you have your Marchie Jet money in just one big account in the in the markets How's your portfolio set up? And what are you doing with your money?

financing it this. Are you just are you using your speaking fees to finance it? And then you have your Marchie Jet money in just one big account in the in the markets How's your portfolio set up? And what are you doing with your money?

01:10:19

Well, just, you know, it's,

Well, just, you know, it's,

01:10:23

I don't know, man. Like, we we we never

I don't know, man. Like, we we we never

01:10:26

really think about it that much. I know that's I don't wanna belittle it or sound

really think about it that much. I know that's I don't wanna belittle it or sound

01:10:30

in any way, obnoxious. In fact, I'm in credibly grateful, but, like, it goes back to the relationship with money from the beginning of the conversation.

in any way, obnoxious. In fact, I'm in credibly grateful, but, like, it goes back to the relationship with money from the beginning of the conversation.

01:10:39

We're not trying to triple it or quite our money. Like, we don't really think about it. It's like it's spread out strategically, and

We're not trying to triple it or quite our money. Like, we don't really think about it. It's like it's spread out strategically, and

01:10:47

we live our life. What's your monthly burn? I mean, what what does one need to spend per month to to do that.

we live our life. What's your monthly burn? I mean, what what does one need to spend per month to to do that.

01:10:54

I like to ride my bike.

I like to ride my bike.

01:10:57

I like to run.

I like to run.

01:10:58

I like to swim.

I like to swim.

01:11:00

I like to speak in public. I like to be around my family and friends.

I like to speak in public. I like to be around my family and friends.

01:11:05

What whatever that cost me, Sam,

What whatever that cost me, Sam,

01:11:07

is what I'm gonna spend on it.

is what I'm gonna spend on it.

01:11:10

How's that for a answer?

How's that for a answer?

01:11:13

Yes, Sam.

Yes, Sam.

01:11:18

I wanna ask you about something that you have talked about that I really liked, which is, around your life philosophy. So you have a few of these that have made an impact on me. You,

I wanna ask you about something that you have talked about that I really liked, which is, around your life philosophy. So you have a few of these that have made an impact on me. You,

01:11:27

I don't know where I saw some TikTok clip or something. You were talking about, like, this three minute daily thing. You go three minutes and I forgot exactly how you phrased it, but it was, like, comp you go,

I don't know where I saw some TikTok clip or something. You were talking about, like, this three minute daily thing. You go three minutes and I forgot exactly how you phrased it, but it was, like, comp you go,

01:11:39

yeah, I can network in three minutes. Right? I I can I can invest in my friends? My fi my network in in just three minutes a day, and I'm always interested in anything that's, like, you know, the six minute abs. I I I tend to be interested in the, like, you know, shorter time frame type things. And do you go compliments?

yeah, I can network in three minutes. Right? I I can I can invest in my friends? My fi my network in in just three minutes a day, and I'm always interested in anything that's, like, you know, the six minute abs. I I I tend to be interested in the, like, you know, shorter time frame type things. And do you go compliments?

01:11:56

What was the other ones? Do you go compliments?

What was the other ones? Do you go compliments?

01:11:59

Compliment and congratulating consoling?

Compliment and congratulating consoling?

01:12:02

Explain that that philosophy because I've been doing that now where I I basically go through my text list. And I'm like, who's somebody I can compliment? Boom. Send it and they love it because they're like,

Explain that that philosophy because I've been doing that now where I I basically go through my text list. And I'm like, who's somebody I can compliment? Boom. Send it and they love it because they're like,

01:12:11

you know, I'm thinking of them. We haven't talked in a little while. It's really simple for me to do. This is, like, kind of like, a of actually, like, a very effective little tip. I want you to share it with here. Well, in my twenties, I didn't have a way to I had no I was really on a

you know, I'm thinking of them. We haven't talked in a little while. It's really simple for me to do. This is, like, kind of like, a of actually, like, a very effective little tip. I want you to share it with here. Well, in my twenties, I didn't have a way to I had no I was really on a

01:12:25

super tight budget. I was writing ten handwritten letters. I'm in a year,

super tight budget. I was writing ten handwritten letters. I'm in a year,

01:12:30

not every single day, but pretty much writing about ten handwritten letters a day. And that was my entire marketing strategy.

not every single day, but pretty much writing about ten handwritten letters a day. And that was my entire marketing strategy.

01:12:37

And I realized that,

And I realized that,

01:12:39

you know, it it's a great way to get through the the clutter of email, DM, social, you know, all this stuff, because a lot of people don't check their emails or their assistant does or whatever, but everyone reads a handwritten letter.

you know, it it's a great way to get through the the clutter of email, DM, social, you know, all this stuff, because a lot of people don't check their emails or their assistant does or whatever, but everyone reads a handwritten letter.

01:12:51

So I the three minutes a day

So I the three minutes a day

01:12:54

is, you know, I have sent a text. You mentioned the K Academy, coach k. I sent a, flew into Carolina.

is, you know, I have sent a text. You mentioned the K Academy, coach k. I sent a, flew into Carolina.

01:13:02

That's too long ago, and I sent coach a text thanking him for having the event. And I said, you don't have to respond. I just wanna let you know, like, it makes me feel like an eight year old for five days a year. I wanna thank you for for doing this. I know you'd have to do it. And it took and, like, I realized, like, he might share that with his team, like, grabbing an impact. Like, look at look at this note or tell his wife, he might do nothing, but now

That's too long ago, and I sent coach a text thanking him for having the event. And I said, you don't have to respond. I just wanna let you know, like, it makes me feel like an eight year old for five days a year. I wanna thank you for for doing this. I know you'd have to do it. And it took and, like, I realized, like, he might share that with his team, like, grabbing an impact. Like, look at look at this note or tell his wife, he might do nothing, but now

01:13:25

If I see coach k, I have permission to go over them and say coach, I send you a text. Like, I don't know if you got it, but, like, I have that permission to do it. I'm not coming out of left field.

If I see coach k, I have permission to go over them and say coach, I send you a text. Like, I don't know if you got it, but, like, I have that permission to do it. I'm not coming out of left field.

01:13:34

Like, oh, hey, coach.

Like, oh, hey, coach.

01:13:35

You know, like, well, you just so that took me forty five seconds to hit sent, write it and hit sent. So I was like, okay. If I did three of those a day

You know, like, well, you just so that took me forty five seconds to hit sent, write it and hit sent. So I was like, okay. If I did three of those a day

01:13:45

and just took three minutes

and just took three minutes

01:13:47

and just started hitting friends,

and just started hitting friends,

01:13:50

suppliers, manufacturers,

suppliers, manufacturers,

01:13:51

inflip whatever.

inflip whatever.

01:13:53

Over the course of a year, often, a thousand.

Over the course of a year, often, a thousand.

01:13:56

I will plant a thousand

I will plant a thousand

01:13:58

permission slips

permission slips

01:14:00

all over the country and world

all over the country and world

01:14:02

three minutes a day. So in Carpool Line, when I take my kids to school or pick them up, I just fire off a couple of emails or call them or whatever. So that was that theory. The compliment, congratulated, consoling,

three minutes a day. So in Carpool Line, when I take my kids to school or pick them up, I just fire off a couple of emails or call them or whatever. So that was that theory. The compliment, congratulated, consoling,

01:14:14

is

is

01:14:15

really just kinda three things that I I like to to remind myself to do

really just kinda three things that I I like to to remind myself to do

01:14:21

to maintain and build

to maintain and build

01:14:23

authentic relationships.

authentic relationships.

01:14:25

Authentic relationships, not relationships,

Authentic relationships, not relationships,

01:14:28

authentic relationships. So for example,

authentic relationships. So for example,

01:14:30

if you have somebody in your life that's grieving,

if you have somebody in your life that's grieving,

01:14:33

and you'd always out to them. And you guys are young, but you'll see in the next ten years friends will start to get diagnosed with stuff. Parents

and you'd always out to them. And you guys are young, but you'll see in the next ten years friends will start to get diagnosed with stuff. Parents

01:14:41

grandparents are gonna pass away. Like, your life's gonna change, man. If you have someone that's grieving and you don't reach out to them, they will never forget it.

grandparents are gonna pass away. Like, your life's gonna change, man. If you have someone that's grieving and you don't reach out to them, they will never forget it.

01:14:50

They'll never

They'll never

01:14:51

Oh, the the the it can't human nature. You can't even help but take inventory.

Oh, the the the it can't human nature. You can't even help but take inventory.

01:14:56

Who reached out and who did? You're just aware.

Who reached out and who did? You're just aware.

01:14:59

I just lost my father. I know everybody that called me. I know everybody that didn't call me. And the people that didn't call me don't get a pass.

I just lost my father. I know everybody that called me. I know everybody that didn't call me. And the people that didn't call me don't get a pass.

01:15:08

They don't get a pass.

They don't get a pass.

01:15:12

So you always wanna consult.

So you always wanna consult.

01:15:14

The people that, you you know, something happens to a friend in your life that's great, you wanna congratulate them. You know? And then you wanna compliment,

The people that, you you know, something happens to a friend in your life that's great, you wanna congratulate them. You know? And then you wanna compliment,

01:15:22

you know, show a man, Sam, Listen.

you know, show a man, Sam, Listen.

01:15:25

You guys have an, amazing podcast. You did it yourself. You know, you guys decided to, like, sold some businesses and here you are, you know, bringing on inspiring people to inspire entrepreneurs all over the world. And, I just wanna congratulate on you on your success, man. I'm, you know, I you just call someone out of nowhere.

You guys have an, amazing podcast. You did it yourself. You know, you guys decided to, like, sold some businesses and here you are, you know, bringing on inspiring people to inspire entrepreneurs all over the world. And, I just wanna congratulate on you on your success, man. I'm, you know, I you just call someone out of nowhere.

01:15:44

You default to calls or texts?

You default to calls or texts?

01:15:46

Either way, I just think

Either way, I just think

01:15:48

I personally like him with letters.

I personally like him with letters.

01:15:51

Here's one.

Here's one.

01:15:53

Because I feel like the intent

Because I feel like the intent

01:15:56

it takes a little longer.

it takes a little longer.

01:15:58

But to actually get a stamp, lick it, go to the mailbox,

But to actually get a stamp, lick it, go to the mailbox,

01:16:02

put it in the mailbox,

put it in the mailbox,

01:16:03

it's received completely different than just sent.

it's received completely different than just sent.

01:16:07

But, you know, survival, like, in the pecking order, but you don't have the ability to do that. It takes too long. But at the end of the year, I do like to write

But, you know, survival, like, in the pecking order, but you don't have the ability to do that. It takes too long. But at the end of the year, I do like to write

01:16:17

Twenty five to fifty handwritten thank you letters every year. I have a whole closeout the year process

Twenty five to fifty handwritten thank you letters every year. I have a whole closeout the year process

01:16:23

that I kinda teach people, but, like, and that's one of

that I kinda teach people, but, like, and that's one of

01:16:26

You know? But you compliment, you graduate, you can consult, and you do that to people. And, like, if I, Sam, if I hit you up,

You know? But you compliment, you graduate, you can consult, and you do that to people. And, like, if I, Sam, if I hit you up,

01:16:32

god forbid you had something bad, and and and I don't even know. I just met you for the first time.

god forbid you had something bad, and and and I don't even know. I just met you for the first time.

01:16:38

Other than the question about how my birth rate, I love you.

Other than the question about how my birth rate, I love you.

01:16:44

So if I if I would maul you up after one meeting and say, Sam, man, I heard about x y z.

So if I if I would maul you up after one meeting and say, Sam, man, I heard about x y z.

01:16:50

Man, I'm so sorry that happened to you. And then four months later, I'll call you up and say, Sam, man, you guys just hit five million downloads a day.

Man, I'm so sorry that happened to you. And then four months later, I'll call you up and say, Sam, man, you guys just hit five million downloads a day.

01:16:59

Congratulations,

Congratulations,

01:17:00

Matt. And then I call you up again at the end of the year. I said, I just wanna let you know, man, that question you asked me about about my Burray,

Matt. And then I call you up again at the end of the year. I said, I just wanna let you know, man, that question you asked me about about my Burray,

01:17:07

You know, I would rethought it, and I wanna compliment you because you asked the tough questions. And you know what? That's the seat that you're in. And I give you credit for asking questions like that. To people on the other end. And I really admire you for that. I do those three things in that year. You're gonna think differently about Oh, you'll be his hero.

You know, I would rethought it, and I wanna compliment you because you asked the tough questions. And you know what? That's the seat that you're in. And I give you credit for asking questions like that. To people on the other end. And I really admire you for that. I do those three things in that year. You're gonna think differently about Oh, you'll be his hero.

01:17:27

You'll be all of our heroes, to be honest with you. That'd be incredible. Alright.

You'll be all of our heroes, to be honest with you. That'd be incredible. Alright.

01:17:31

Well,

Well,

01:17:35

Sean,

Sean,

01:17:36

you laugh about that. We're laughing about it. Let me ask you a question.

you laugh about that. We're laughing about it. Let me ask you a question.

01:17:39

Who doesn't wanna be a hero?

Who doesn't wanna be a hero?

01:17:41

You're right. Who doesn't wanna be a hero? We, like, if you're telling me, I don't I don't have to run into a building and save save someone. I can just do that, and I could be a quote unquote hero. Like, You know what? I build my career doing that. Well, so this is about relationship. You also have others about skill building, life experiences. Explain some of your other kind of life rules because I think these are really worth sharing. You know, people I think will be entertained

You're right. Who doesn't wanna be a hero? We, like, if you're telling me, I don't I don't have to run into a building and save save someone. I can just do that, and I could be a quote unquote hero. Like, You know what? I build my career doing that. Well, so this is about relationship. You also have others about skill building, life experiences. Explain some of your other kind of life rules because I think these are really worth sharing. You know, people I think will be entertained

01:18:04

and inspired by the business stories,

and inspired by the business stories,

01:18:07

but my hope is that that actually was just buying the right to drop a little wisdom on him at the end here because this is the stuff I've liked the most from you from your story.

but my hope is that that actually was just buying the right to drop a little wisdom on him at the end here because this is the stuff I've liked the most from you from your story.

01:18:16

So so tell talk about, you know, the sort of Missogi or the the, Kevin's rule, like, these are pretty foundational.

So so tell talk about, you know, the sort of Missogi or the the, Kevin's rule, like, these are pretty foundational.

01:18:24

Yeah. Well, that goes into kind of the planning that I showed you on the calendar. And

Yeah. Well, that goes into kind of the planning that I showed you on the calendar. And

01:18:28

I really do do two or three things every year.

I really do do two or three things every year.

01:18:32

At the beginning of the year, this is actually perfect timing. I don't know when this is gonna air, but, like, November, December, when you look into twenty twenty four or the next year, I try to have one big year defining thing

At the beginning of the year, this is actually perfect timing. I don't know when this is gonna air, but, like, November, December, when you look into twenty twenty four or the next year, I try to have one big year defining thing

01:18:43

on my calendar every year. Last year was my bike ride across America. Twenty fifteen was living with the CL, the book I wrote. Twenty seventeen, I lived on a modest day, twenty sixteen or something. I started twenty nine zero twenty nine. This company with my partner, So there's an old Japanese ritual called the Masogi, and we took the liberty to kind of create our own version of what that means. But, basically,

on my calendar every year. Last year was my bike ride across America. Twenty fifteen was living with the CL, the book I wrote. Twenty seventeen, I lived on a modest day, twenty sixteen or something. I started twenty nine zero twenty nine. This company with my partner, So there's an old Japanese ritual called the Masogi, and we took the liberty to kind of create our own version of what that means. But, basically,

01:19:05

it means that every year you do want well, the way I've interpreted it is you do one big year defining thing.

it means that every year you do want well, the way I've interpreted it is you do one big year defining thing.

01:19:12

And you had you should have something to show for it every year. By the way, if you're thirty five years old, I don't want I don't just rounding up here, and you live to be eighty five,

And you had you should have something to show for it every year. By the way, if you're thirty five years old, I don't want I don't just rounding up here, and you live to be eighty five,

01:19:22

So you had that would be fifty year defining things between now and the end of your and the end of your run that you have on your life resume. That's pretty damn incredible. The second thing I do is something I call Kevin's rule named after my friend Kevin,

So you had that would be fifty year defining things between now and the end of your and the end of your run that you have on your life resume. That's pretty damn incredible. The second thing I do is something I call Kevin's rule named after my friend Kevin,

01:19:37

which is every other weekend,

which is every other weekend,

01:19:39

I do something I normally wouldn't have done. Like, instead of watching, like, a Georgia the Georgia football game, I might take my kids fishing. I might go to a conference. I might, you know,

I do something I normally wouldn't have done. Like, instead of watching, like, a Georgia the Georgia football game, I might take my kids fishing. I might go to a conference. I might, you know,

01:19:50

watch spend a couple of hours learning something I I didn't know.

watch spend a couple of hours learning something I I didn't know.

01:19:54

I coined it Kevin's rule because Kevin and I were camping him Washington with our kids. And it was, like, I'd go cab. There's eight it's, like, the winter, it's snowing. We're sleeping outside in a minus forty sleeping bag, minus twenty sleeping bag, I'm like, Kevin, there's eight billion people in the world, man. It's only us on this mountain. You know, it how often do you do this? Cause he invited me. He's like, oh, every other week, He's a police officer. I do so every other month. I do something I normally want to done. I'm like, well, what do you mean? He's like, so at the end of the year, I got six mini adventures.

I coined it Kevin's rule because Kevin and I were camping him Washington with our kids. And it was, like, I'd go cab. There's eight it's, like, the winter, it's snowing. We're sleeping outside in a minus forty sleeping bag, minus twenty sleeping bag, I'm like, Kevin, there's eight billion people in the world, man. It's only us on this mountain. You know, it how often do you do this? Cause he invited me. He's like, oh, every other week, He's a police officer. I do so every other month. I do something I normally want to done. I'm like, well, what do you mean? He's like, so at the end of the year, I got six mini adventures.

01:20:21

If you're thirty five and you live to be fifty five and you have six mini adventures,

If you're thirty five and you live to be fifty five and you have six mini adventures,

01:20:26

that's three hundred mini adventures,

that's three hundred mini adventures,

01:20:29

and thirty

and thirty

01:20:31

Fifty. I'm sorry. Fifty year defining things, you're missogi,

Fifty. I'm sorry. Fifty year defining things, you're missogi,

01:20:34

and three hundred mini adventures.

and three hundred mini adventures.

01:20:36

Sean,

Sean,

01:20:37

I don't care how much money you have or how little money you have. At the end of your run, if I go to you and you're eighty five years old on your death debt, and you're like Jesse, man. Thank you. I took your advice listening to my podcast, and I now have fifty unbelievable adventures

I don't care how much money you have or how little money you have. At the end of your run, if I go to you and you're eighty five years old on your death debt, and you're like Jesse, man. Thank you. I took your advice listening to my podcast, and I now have fifty unbelievable adventures

01:20:54

I've done the Grand Canyon. I've taken my family and I have three hundred

I've done the Grand Canyon. I've taken my family and I have three hundred

01:21:01

mini adventures that I've done. And by the way, it only took six days of the three hundred and sixty five days of the year, seven days of the three hundred sixty five days of the year.

mini adventures that I've done. And by the way, it only took six days of the three hundred and sixty five days of the year, seven days of the three hundred sixty five days of the year.

01:21:12

It's a two percent. Is that two percent? Six percent? What is that? We have a rule here. We don't do public math, so don't worry. You're off the hook. I mean, I

It's a two percent. Is that two percent? Six percent? What is that? We have a rule here. We don't do public math, so don't worry. You're off the hook. I mean, I

01:21:21

That's a great run.

That's a great run.

01:21:23

That's a great run. Have you ever hung out with Rob Bierdick? You you guys are really similar. We had him on, and I I think I've said publicly. He's one of my favorite people,

That's a great run. Have you ever hung out with Rob Bierdick? You you guys are really similar. We had him on, and I I think I've said publicly. He's one of my favorite people,

01:21:33

and you have the similar quality where you just have a framework

and you have the similar quality where you just have a framework

01:21:37

and you know what you like and you stick to it and you're really intentional. And I appreciate that. On your terms, which is what I think the highest calling thing we respect on the pod is somebody who defines their own terms and then lives on them. Even if you don't even if somebody doesn't go. If it's even successful, people don't do that. Like, even people who are wealthy, they're like, I fucking hate my life because I'm tied to this

and you know what you like and you stick to it and you're really intentional. And I appreciate that. On your terms, which is what I think the highest calling thing we respect on the pod is somebody who defines their own terms and then lives on them. Even if you don't even if somebody doesn't go. If it's even successful, people don't do that. Like, even people who are wealthy, they're like, I fucking hate my life because I'm tied to this

01:21:57

job that I actually don't like doing.

job that I actually don't like doing.

01:21:59

And you're a great example. You're you're you're your definition tends to be exciting and awesome because you do all these adventures, but it doesn't matter what your your definition of of like your framework is. You've done a cool job of defining it and sticking with it, and I appreciate that. Well, one cool thing that's different is Rob's is all about maximizing

And you're a great example. You're you're you're your definition tends to be exciting and awesome because you do all these adventures, but it doesn't matter what your your definition of of like your framework is. You've done a cool job of defining it and sticking with it, and I appreciate that. Well, one cool thing that's different is Rob's is all about maximizing

01:22:17

he's like efficiency. How much do I use my time? How do I allocate it? And how do I get the most done in that time? Whereas I feel like Jesse's

he's like efficiency. How much do I use my time? How do I allocate it? And how do I get the most done in that time? Whereas I feel like Jesse's

01:22:26

almost

almost

01:22:26

Like, it's a different relationship with times. Like, how do I have the maximum number of of incredible experiences,

Like, it's a different relationship with times. Like, how do I have the maximum number of of incredible experiences,

01:22:33

and amazing relationships and moments

and amazing relationships and moments

01:22:36

whether that moment took five seconds or, you know, five days or five weeks, it doesn't really matter. It's, like,

whether that moment took five seconds or, you know, five days or five weeks, it doesn't really matter. It's, like,

01:22:42

maximizing kinda, like, squeezing the juice out of out of the fruit, you know, versus, you know, trying to optimize every moment.

maximizing kinda, like, squeezing the juice out of out of the fruit, you know, versus, you know, trying to optimize every moment.

01:22:50

In in in in a generation of hustle and grind, which is so obvious,

In in in in a generation of hustle and grind, which is so obvious,

01:22:55

no shit. You gotta work hard. That message gets lost.

no shit. You gotta work hard. That message gets lost.

01:22:59

And you don't wanna give up your twenties and your thirties.

And you don't wanna give up your twenties and your thirties.

01:23:02

And your forties and certainly not your fifties.

And your forties and certainly not your fifties.

01:23:05

If you can avoid it, just grinding and chasing something that you can get the same feeling

If you can avoid it, just grinding and chasing something that you can get the same feeling

01:23:11

Doing something else? Well, we feel lucky for having having you on,

Doing something else? Well, we feel lucky for having having you on,

01:23:15

very early on on the podcast. Sam introduced me to a guy. Around. And he said one line on the pod that changed my life. He goes,

very early on on the podcast. Sam introduced me to a guy. Around. And he said one line on the pod that changed my life. He goes,

01:23:21

he goes, yeah, my theory of life is find the people that you love and then do life with them. And I just thought, oh, there's a north star for me. Like, that's the new north star. You know, maybe something maybe something more wise will come take its place, but that's it.

he goes, yeah, my theory of life is find the people that you love and then do life with them. And I just thought, oh, there's a north star for me. Like, that's the new north star. You know, maybe something maybe something more wise will come take its place, but that's it.

01:23:33

And, that's the pop.

And, that's the pop.

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