00:06
I'm gonna paraphrase, but this was asked a ton of times, which is how would you start again from zero? I hate this question. I don't ever answer this question. I'm like, an impossible thing to answer because you're just looking for, like, a spoon fed thing.
00:19
And you're just not gonna do whatever we say. It does. I mean, if you're asking that question, you're probably not gonna do Okay. But still answer it. What what answer it the way you want, which is maybe you're not spoon feeding a specific answer. But, like, dude, if people But as a guy, like, Sam do it at day and age like this. Let's let's put it there differently. Well, and I also don't like this question because the answer is I would do exactly the same thing. Again,
00:41
Sean Purrey is doing what I did.
00:45
And how's it going? Is it working wonderfully? It's working amazing. It feels great. To be Sampar at age twenty four, however you old you were when you started this when you started voting. I would do the exact same thing. It totally works if you pick the right niche. You but here's the thing is, like, you care about this topic. I cared about my topic, which they were related, but not the same. You don't mind writing every day. I didn't mind either. And so I would do the same thing. The only thing that you did differently was that you are already kinda famous, and you had this huge Twitter following with definitely helped. I had a ten thousand person email list from hustle Con, so I had a little bit of a base, and we're both doing the exact same thing. You get make sure you have content market fit, and so, which means you see if you can,
01:26
create a newsletter every single day, which both of us have done, you find a way to get traffic. In my case, it was by blogging. In your case, it's Twitter. And then once you've realized that that works, and then you I would buy ads, which you are now doing, I think, and I did do, and you scale and you find out what your LTV is, and then you just figure out how much you wanna spend, and then you go and get advertisers, you're already making, like, a lot of money every month doing this. And you're like -- Great. -- four months in, it took me two years to get to where you are.
01:53
Well, that's because I saw the blueprint. Right? Like, I wouldn't have even known could even make money. Like, when you first told me,
01:59
you're like, yeah, email newsletter.
02:01
I think you make a bunch of money. And then I was like, by doing what? Like, email's free. What the fuck? Like, what are you talking about? This was there wasn't as I substack didn't exist. There wasn't even I didn't know of any paid newsletter.
02:11
And I didn't even really real I didn't even realize there's, like, a newsletter advertising industry. And if you had told me that, I would be, like, oh, cool. Like, might as well have said you're gonna go sell buttons at a flea market. Like, you know, does it seem like that big of an idea? And then you were like, yeah, you can make I think you had told me at the time, a hundred dollar CPM, which I don't think turned out to be true, but like No. I I think I said fifty maybe, but that is true. I don't remember what I said, but whenever I said it was ridiculous, Yeah. You got was at a hundred, and then I was like, so wait a minute. So you're like a list of ten thousand people. And I'm like, wait, what's a CPM? I was like, oh, god. Gotta do math. And then I, like, But, like, and I've been at a number. I was like, so wait. If you sent that every day, you just make that much money every day. And I remember just being like, well, okay. Maybe this is actually an awesome idea instead of, like, you know, I kind of the idea. But that's only one of the ways that it can make money.
02:57
Right. Which is what you're seeing. You're seeing that. That's just the tip of the iceberg, and you're only on the tip. Yeah. Yeah. Just the tip as we like to say. Just the tip. And
03:06
and do you see how this could scale to a hundred million in else. Maybe maybe not. This is, by the way, not a Q and A. We're just giving tips. And this is just the tip. But just the tip of yourself. Because it's a short it's a short podcast so we can only do just the tip.
03:20
Do do you see how this could scale to a hundred million in sales?
03:23
Yeah. And I think, you know, probably for more than just add but, yeah, for for sure. Yeah. And I think so, okay, one general idea of what you're saying is basically,
03:31
if you are good at content,
03:33
it is possible to build a large con content audience
03:38
and then you that that is the door that opens more doors. So either you use that to, like,
03:43
you know, like, what what I did with my following up first was I launched a fund. I was like, great. Investing is a cool way to make money.
03:49
First built an audience and then launched a fund and the audience became my investors.
03:54
I took zero meetings. I did zero pitch calls or whatever and raised a multimillion dollar
04:01
fund.
04:01
From just the audience. So that's, like, the superpower of an audience. So I I think that's one thing you could do. Which is already,
04:08
like, potentially an eight figure thing for you.
04:11
At worst, maybe seven figures, but, like, that's, like, already monetizing.
04:15
You don't get that today, but in the future. And the the other thing by the way, is that, then by, by the way, the next question is how would you build an audience if you start from scratch? Like, that's a that's the next that's the next question to which you probably is, like, your second most hated question. Yeah. I hate that. Okay. So that's it's like, don't ask a girl her weight. Don't ask Sam Far what he would do to build it on against from scratch if he started over. Just don't like it because it's, like, Dude, you're asking me on Twitter. You see what I do. Yeah. That's that's actually my meta lesson. Okay. So can I can I go do I rant for a second here? Yeah. Which is kind of a buzzkill for the just the tip episode, but let me let me do it anyways.
04:49
Most of the people who ask that question,
04:51
don't wanna answer, not because it's not a good question, but because
04:55
if you're asking that question, that basically means you're not gonna do it. Know, you can do because the answer is so obvious. It's already out there. Everybody who's building an audience is doing it super publicly.
05:05
So all you have to go do is be like, Oh, okay. So this guy does it this way, and this girl does it that way, and this guy does it this way. And, like, then you sort of just bucket it, you're like, okay. Seems like you kinda need to just choose one medium, like, maybe podcasting or Twitter or email. They all have different benefits. And then, like, on that medium, you need to, like, maybe pick a topic, and that's your theme. You become the the guy who always talks about frameworks or the guy who always talks about crypto or the guy who always talks about business ideas or whatever it is. And then you can expand once you already have a base. Exactly. And then, like, you to get the you try to make viral content because it's gonna get shared a bunch. You can kinda, like, get sponsors and turn that money into, like, buying out. Like, it's so obvious what all of us are doing.
05:41
That if you'd if you if you don't know how to do it at this point, like, you failed the IQ test. And I don't mean that to be mean. I just mean it, like, to me, you're not serious about the question.
05:51
Yeah. Because the answer is already, like, visible to you. And if and I think there's some, like, more nuanced questions, like, which platform would you pick today? Would you pick email or Twitter or whatever? Like, I think there's different questions that might be slightly better questions.
06:03
But the generic one is pretty bad. And this is how I ramped. So last night,
06:07
I'm watching TikTok. I try open TikTok as I do for my TikTok is basically, like, my bedtime story. And,
06:14
And I see this guy on there, and he's, like, some, like,
06:18
Sean Connery looking guy. And he's, like, this, like, kinda, like, complete gray beard guy. He's cooking an egg. So he's like, the perfect
06:26
that he the cook the perfect egg. Let's do it. And he's like, you know, he's like, we got eggs. We got black salt. We have this, like, you know, I don't know. He's got, like, what looks like just like a branch with leaves on it. That's probably something like seasoning. He's like, you know, we have these things. Okay. Cool. Turn the pan to high heat. Crack the eggs. Put the eggs in. Now we're gonna, like, keep it on high. You know, you have your oil. You have the you have it on high, and you're trying to get this crust. He's like, how do you know when there's a crust? Watch this jiggle it and, like, so he's, he's, like, literally teaching you in, like, a thirty second format how to cook the perfect eggs. And by the end, he, like, takes that out of the pan. You're like, dude, I just wanna try that egg more than anything in my life right now. And it and it had ten million views. Had ten million views. And, like, all the comments are, like, you know, be my dad and, like, you know, I'll marry you if you cook me these eggs every morning. And he, like, cuts into it. The young yolk starts running and it's, like, crispy on the bottom and soft on top. It's like just looks amazing. Right? And it got me thinking. I was like,
07:21
he made it look so simple. I saw the egg crack. Right? So
07:25
You know, I I saw what he did. It wasn't, like, that complicated. He explained every step of what he was doing. And there's, like, ten million likes on this video, which means, like, a lot of people have seen this video.
07:35
I thought, I mean, people are gonna cook an egg like this. So so how many people are even gonna try to cook an egg like this? How many people could actually cook the egg like this after watching it? And it's got me thinking. I was like, you know,
07:47
when I watched this video of this guy telling me how to do it, It seems all simple enough. But I know if I walk to my stove right now, and I took the two eggs and the salt and the the pan with the oil,
07:57
My egg is not gonna turn out like that. Right? Like, I would need
08:01
a lot of reps to be able to ever cook an egg the way the guy did it. And he showed me the exact formula. He told me the formula.
08:08
And it got me thinking about business advice. I go,
08:11
this is the problem with Twitter and even podcasts like this, which is that
08:17
Imagine now that I've watched that video of that egg. And then tomorrow, when I come on, and there's another video of, like, this guy cooking eggs. And then there's, like, the next day, there's another one. And, like, maybe the next day, the guys When you're gonna go make your own damn egg? Exactly. And, like, after six months, I would kinda, in my heart, I would feel like, dude, I know how to cook eggs. But again, if I walk to a stove and I tried to do it, I would make a runny mess and it would be horrible.
08:39
And, like, the problem with Twitter and the way problem with the people with the way that people use Twitter and use podcasts is they get on every day and they just watch other people cook eggs. They watch guys like you and me cook eggs. Like, we we we don't listen to them any podcast that we record our own. Right? Like, we are happy to take your attention.
08:57
Well, it's like they, they're they're just masturbating instead of having sex. Exactly. Exactly. And, like, but you convince yourself. Like, I could just imagine if I had done this for six months, I'd be like, dude, I know everything there is to know about cooking eggs. And that's that same person who's on Twitter who reads advice from every investor and founder who's tweeting out their you know, three ways to, you know, three of my the biggest mistakes I made before thirty, a thread. Yeah. My six hiring mistakes about managers, a thread.
09:24
You know, like, all these things. Right? Like, It's like when I ask my daughter when we replace the game, I say, who's who's your best friend? She goes, the floor. That's how I feel about the thread. You know, like, basically, it's like, here, just I'm gonna say this arbitrary shit And, like, I can imagine
09:38
that if you
09:39
listen to that and read that every day, you would think you are learning how to cook eggs.
09:44
But you have no idea how to cook eggs even after eating all of that. In fact, you almost are worse off than somebody who just tried to cook eggs for two weeks straight. And then maybe in as on the on the fourteenth day of cooking their eggs, they go on Twitter and they see something. They're like, oh,
10:00
That's how I I should change the way I'm cracking the egg, but are, like, you know, how the heat is too high. Oh, that's it. Okay. Let me go back and quick make an adjustment. And so
10:08
my rant is basically
10:09
don't be the dude who just watches the video of cooking eggs. Like, go crack some eggs, make a bunch of mistakes, and then come back to Twitter and podcast like this. For your just in time learning to,
10:20
like, just give you a tweak on the thing you're actually doing. Right. Right. Right. Right. I I I'm I am on board. I completely agree with everything you said. You wanna do a Let's go back to answering some questions -- Yeah. -- for people who want, but it's watch us crack some eggs.
10:35
Alright. You pick one. You pick one, and then I'll pick one and so forth. Okay. Sounds good. Let's do this first one. So, one of the key traits you look for in a co founder, and red flags so that your business is successful and you guys stay happy. And I think you've had multiple co founders, I think. Right? It ish. I was always, like, the guy, and then, like, I had first people that were More Batman and Robin.
10:58
Yeah. Yeah. Yeah.
10:59
And but then with Joe Pfizer for my fund, it's fifty fifty.
11:04
The and what I've learned, number one, they have to be emotionally healthy and very emotionally stable. I would consider myself to be mostly stable on the big things, but my mood goes up and down. And for me to be a good partner with someone, they need to be emotionally stable. And even if I was, like, really stable, it's really important because I've seen a lot of, like, it's just like the same way. You ever have, like, friend that's got like a husband or a wife, and they're just fucking crazy. And it's like, I don't know how to advise you here. Like, this person is acting irrational. Like, it's really challenging. It's like, you wanna separate them and be like, you stop acting crazy? And you stop acting crazy. That's my only advice to both of you guys. Yeah. It's like, dude, this is this is just it's not gonna work out. And so I married a woman that was, like, very stable and even Kiel. And I realized, oh, that's perfect. So what I look for in partners is people who are emotionally stable.
11:49
And and I also want a partner that's incredibly
11:51
honest and undersells themselves.
11:54
I also and if I find out that they lie at all, like even on small shit, it's game over for me. So really high integrity is important.
12:02
And then finally, having really high energy, So, like, who can just, like, who wants to push the pace and,
12:09
basically, with my best partners, I feel intimidated and inspired by them.
12:15
That's a that's a great way of putting it. And I think it shows, like, I'm pretty chill.
12:20
Sarah is very chill.
12:22
I don't know Joe that well, but he seems also very chill. Very chill. You know, your your your partners, basically, and your ventures are, like, you know, resting heart rate under forty ways hard to get a heart rate up. And, like, I think that's good. That's a good pair for you. Yeah. Because I don't mind being the high energy. Like, I'm typically the one that can be the catalyst and be the igniter. And then a person that that wants to be the guideer I enjoy. Right. Yeah. That's that's a great one. There's this book that I read called Why You will marry the wrong person. Have you read this book?
12:51
No. No. Or he has a it's the school of life. He has a blog post called that. Oh, yeah. You're right. You're right. School of life. So the in it, like, the very first principle is like we marry the wrong person because
13:01
you know, one of the things that says, like, we don't even know how we are crazy. Everybody's nuts. You just if you but if you don't recognize how your nuts
13:10
you're not gonna know how to pick a partner who could deal with your level your version of crazy, and you're gonna have to deal with their version of crazy. And the idea that you're gonna change them not be so crazy is, like, not a thing. Like, everybody's weird or you just don't know them well enough. So, like, you gotta have your, you gotta know your weirdness is and then be like, cool. Is this person compatible, fundamentally compatible with my my type of weird. That's kind of a version of what you just said. So what what what are yours?
13:33
So I kinda steal from, like, you know, Warren Buffett said this thing and then it evolved. I think paraphrase it as well, which is, like, two things you just said energy.
13:41
Integrity and intelligence. So those those three. So break them down.
13:47
Energy is the one I think most people overlook. I think everybody wants intelligence. Like, yeah, I want somebody who's, like, really smart or really good. Right? And it's, like, yeah, that's that's true. You don't wanna you don't want somebody who's incompetent. It'll drive you nuts in the long run. I've had that problem before.
14:01
You don't want somebody who's low integrity. Right? Cause a smart person who's low integrity is a crook. It's just a matter of time until they screw you. And then the last one is energy. And the energy thing I think is the one that everybody overlooks. I put it as my number one, which is like some people call it vibe. Some people call it energy. So I call it mood, you know, whatever. It's basically, does this person
14:21
bring enthusiasm by default, or are they always looking for some ex like, do they need an excuse
14:26
be high energy? Do they need an excuse to be motivated? Do they need an excuse to be optimistic and enthusiastic about what you're working on? Because if they if they do, you're gonna I feel like I'm constantly like a doctor with the shock paddles. Like, alright. Clear. Give me, you know, give me give me twenty amps or whatever. And, like, just trying to, like, get them to be like, yo, wake up. And I I've had this with, like, business meetings because
14:46
Ben, who's my business partner on all my different businesses, Ben's a very low key guy. Is very low low he comes across he's not actually low energy, but his speaking style is low energy. And so sometimes we'll be in meetings and I'll just be like, Guys, I just don't wanna ever be in a meeting that feels like this right now. Like, nobody's fighting, but, like, also nobody's saying anything. Like, hello. Wake up. Like,
15:06
you know, do you care? Are you there? Do you have ideas? Or are you just creatively bankrupt? And, like, I just don't wanna be in a room that's, like, low energy. So can we just shake that up right now? And they're like, oh, yeah. Sorry.
15:17
Let's fucking go. Alright? Like, they give me some token thing. I'm like, it's fine. Even a token thing is fine. It shows that you you understand what matters to me. I was gonna say that two people, I think, do actually have good who show that as both of our Ben. So Ben,
15:32
our Ben here, Ben Wilson, He has good energy and vibe because whenever I'm around him, I feel happier and I leave happier.
15:39
And he does a good job of matching. And then Ben Levy is whenever same thing, whenever I'm around him, I feel happier. And he also,
15:46
gets a lot of energy talking to people, which Exactly.
15:50
Which I fucking hate doing. So I've been Ben Levy's a great partner. Yeah. He's he's amazing. He he's really amazing.
15:57
Okay. So that's kind of what I guess I answered that question. Which one do you wanna do next?
16:02
Okay. Let's do this one. What did you tell your friend on Twitter? So, okay, the question is what did what did you tell your friend on Twitter that resulted in his audience' growth to a hundred k in just a few hours?
16:15
It's a stronger hockey player. So he tweeted I helped him write another one today. Did you see it? No. No. No. Is it popping off?
16:22
Oh, yeah. Right away, it got, like, five or ten it got five or ten thousand likes in the first thirty minutes, and it's already reached five million people. Oh, so explain the thought process. How did you -- Alright. -- what advice did you give them that would help them do that? People hate this advice, but look, here it is. The guy made a hundred million dollars in the NHL
16:40
And he spent twenty years being a hockey player.
16:43
And I'm just helping him craft some of the stories that he's already lived. So Step one is there's this massive unfair advantage, which is he's he's lived in he's he's lived an interesting life. Yeah.
16:53
And I was talking to my friend Logan who has this book called How to not die alone. And she's like a dating coach and helps, men and women find partners.
17:02
And I was talking to her about how I think men should find dates. And I'm like, you know, the the best thing about being able to attract a woman is as long as you focus on yourself and live an interesting life and improve yourself, that's what women really care about. And that's really it's it goes beyond women. So with Chris, it was like, well, you just live in interesting life. Are you are you looking at his tweet? I'm looking at him now. So it says first tweet is when you hear about x player making thirty million over five years, six million dollars a year, you think, wow. He made it. However, that's not always the reality. In this event, I'm gonna break down how much they take home and where the rest of it goes.
17:34
I'm sure you'd tell me more. Yeah.
17:36
What's the results so far?
17:38
So it has ten thousand likes, and it was posted five hours ago.
17:42
Well, so, so with Chris, what I do is I basically
17:47
talk to him on the phone. And he's like, hey, I've got this idea where I wanna talk about, like, finances. And he'll, well, like, he'll have a conversation with me for twenty minutes. And I'll say, He'll say, yeah, you know, it's crazy about escrow. And I'm like, wait. Hold on. What the hell is escrow? He goes, yeah. So, like, basically, when you get paid, thirty percent goes into escrow. And I was like, oh, so when you get that money back, you actually never get that money back. That money is used to
18:10
afford the lead. The league. And I'm like, oh, that's interesting. He goes, yeah, it's no big deal. So anyway, and then, like, we'll keep talking. I'm like, no, no, no, no, no, no, that's the thing. That's the thing. And so when what you have to do is you have to find the big idea, and you have to do this thing called the it's called, like, the knowledge complex. But basically,
18:26
you wanted to get good at Twitter, you've gotta, a, live an interesting life. And, b, understand that the interesting and unique experiences in your life, it's really not well known to a bunch of people and you have to realize that, like, what seems boring to you isn't boring to most other people. And so you've gotta figure out how to tweak that. And if you don't live an interesting life, go and live an interesting one or go and learn about a topic and just tweet everything you're learning.
18:49
Exactly. Exactly. I think you said it perfectly.
18:52
I'll only add
18:53
one part to that, which is,
18:55
in in my power writing course, I teach this,
18:58
exercise.
18:59
And, basically, I I use this explained to the exact same way you said. I said I said you have two choices, like, fundamentally,
19:05
you can either be a generous expert, meaning you know something so well. You could just be sharing it with the audience.
19:12
Or a curious novice, curious beginner. So it's like, you just say, yo, I don't know anything about this, but I'm curious. I'm gonna dig in and find out you wanna learn what I learned, you know, going from zero to understanding, you know, defy,
19:24
just follow this thread. A bunch of people are like, great. I'm also at Debbie. If you're gonna do a bunch of work for this, I would love to hear what's what's your takeaways are at the end. And so people vastly underestimate the curious beginner path, which almost is a better path really
19:37
because they think you have to be a generous expert. You think you they think you have to have played in the NHL made a hundred million dollars in order to share this type of info.
19:44
There's other formats like, you know, meme King,
19:48
you know, spicy analyst. Like, I have all these, like, names for these, like, different
19:51
different, like, lanes you can go down for content to win, but, like, those are those are two of them. Let's say. The other thing I say is there's exercise because most people are like, well, you know, I haven't made a hundred million dollars. What do I talk about? And so there's exercise from the book story worthy that I stole
20:06
called first last best worst. Have you have you ever done this? Yeah. You well, and you did it with me. It was great. Oh, okay. Cool. So we've done it before, but, like, basically, let let's just play it again for people who don't don't know it. But, like, and we could pick maybe even a different topic. So
20:19
you take any category of your life. So it could be relationships,
20:22
it could be
20:24
It could first stop hustles. Yeah. This could be jobs. So let's take jobs. So what would be Sam Parr's first job? A janitor at a bakery.
20:35
Okay. Great. Didn't know that.
20:37
What was your,
20:39
worst job?
20:42
I,
20:45
staining decks in the summer in Saint Louis. Totally miserable doing okay. Great. Then, what was your,
20:51
what was your best job?
20:54
Podcast host.
20:56
And then what was your,
20:58
Like, what, like, say, we we usually say last job, but it means, like, most recent job. So, like, in that case, I was a CEO of a media company that was making tens of millions of dollars. Great. And and, oh, also weirdest. What's the weirdest job you've ever had? What's the weird and it doesn't have to be a job? What's the weirdest way you've ever made money?
21:13
I was a skateboard instructor at the YMCA.
21:17
That's a good one. Or the hot dog stand, I think, is a great one also for that. Alright. A hot dog stand. Yeah.
21:22
So so you take that and you say, alright. And everybody has some version of this. Everybody has an answer to these questions. Then then you say, alright. Within that, what's the story? People don't know about staining decks. But what's the people think people don't realize about about those hot dog stands you see? And then they're like, well, yeah, they don't and you're so it's kinda like you said the knowledge complex or whatever. It's like you're so in the weeds that you don't remember what it's like to not know. So you kinda gotta talk to somebody about it it all out and you see when they raise their eyebrows or when they get curious. It's like, that's your hook. You need to know, like, you know, how much do those hot dogs really cost or, like, Where the heck do they go when the game is over? Right? Like, you know, okay. Now I wanna know. Like, you know, I, yeah, I have always wanted that. So, oh, wow. You put it in this area, whatever.
22:04
And so so I think that's what you wanna do to come up with great content ideas. You don't have to be Chris Ponger and NHL Star have been a hundred million dollars. I bet you could have done
22:13
Maybe not as successful. Maybe not, like, you know, hundred thousand followers and, like, one tweet or whatever you did for that guy. But, like, I bet if you worked for three months with somebody who's a
22:23
completely
22:24
normal person, like, you know, project manager,
22:27
Deloitte.
22:28
I bet you could get them to thirty or forty thousand.
22:31
Followers on Twitter within a month.
22:34
And if you look at well, look at so you didn't have a following on Twitter
22:40
like, three years ago you started. Right? Two two years ago. Yeah. Two years ago. Now you've got over two hundred thousand. Trunk fam, the guy who worked for me for a long time when we when he started
22:50
working at my company, I think we helped or he signed up for Twitter. Now he's got what? Three or four hundred thousand or something. Yeah. Five hundred thousand. And then there's, like, loads of employees at my company that have done it. Like, it's very easy to do.
23:03
Yeah. Exactly. Alright. Let's do a different one.
23:06
You're up. What would you say to a lawyer with a very I'm a lawyer with a very good salary. What would you say? I'm a great answer. To motivate me to leave my cushy, but soul sucking job and jump into entrepreneurship.
23:17
If my boss asks, I'm asking for a friend dot dot dot.
23:20
I would say don't jump into entrepreneurship and get happy with your job. If you're someone that needs another person to give you motivation to bail,
23:28
you're you shouldn't bail. You're only doing it because you think that
23:32
people think that it's cool because the people they admire do it, I would say, don't do it.
23:38
I don't think that you're the personality type that this that will be happy doing this if you need someone to motivate you. Yeah. Exactly.
23:45
And by the way, there's a trick there, which is if that pisses you off and makes you wanna do it, cool. You are an entrepreneur. Go ahead. You know, you made Pascal, you made collector two hundred dollars. If that, like, if that answer feels so wrong for you, it doesn't sit well with you, and it annoys you that Sam even said it. And you hit this, like, random chip on your shoulder for no reason, like, you kind of are that's that actually did get you in going on the right path.
24:07
And also, if you're if you're a lawyer, I do think that the hours lawyer work lawyers work are ridiculous, but you could make a lot of money. And I bet there's a world where you could do like a nine to five legal business or be a lawyer and have a really good life. So, like, why bail if you if if you're not compelled to do it enough that you're just gonna do it, maybe don't. Just don't bail and be happy.
24:29
Yeah. For sure.
24:31
Alright. Big another one.
24:35
Would you
24:37
would you
24:38
consider buying an existing business and growing it, or would you only wanna start things from scratch?
24:44
Frankly, I don't know why I haven't done that. Like, it's pretty clear to me now that that is a better path for entrepreneurship.
24:52
Unless you really just have the killer idea.
24:56
But for some reason, I haven't done it yet. I just keep starting new things from scratch. I think there's some fun in that. And,
25:02
it's not really the logical decision. It's more of the emotional decision, but I, for sure, would, and in fact, think I
25:09
should
25:11
be doing that because
25:13
I know how to run a good business and I know how to grow businesses
25:17
and taking something already doing five, ten, fifteen million dollars a year and getting it to fifty
25:23
would be a lot easier for me than getting something from zero to fifty. And,
25:28
So why not? Yeah. It makes makes sense. I just don't get it. I don't maybe I'll do it one day. I I I know people talk about this all the time. I agree that it is actually easier. And I agree that the likelihood is better, and your life would, in most cases, be better.
25:42
I can't
25:43
I just don't give a shit about something
25:46
that someone else made. I I I enjoy starting it. I I think that, to me, building a business is like my art, and I I like doing it from the ground level.
25:56
And what about okay. I got a question for you from, from this Twitter here. So John Williams
26:01
asks
26:02
How hard should I should you be willing to work to create a successful business? Is it an eighty hour a week job? Is expecting to only work forty hours a week, unrealistic?
26:10
And by the way, his tag line is John Williams.
26:13
Fuck work. Let's play.
26:15
You know, so I think we know what he what he's trying to do here. So Well, let me just say this. When I started my company, the first two or three years, I was working constantly all the time. And people always wanted to see. Mean, like, you're in the office, you're thinking about it. What would obviously, don't get to the
26:33
I would get to the office at eight or nine AM, and I would go home at seven or eight PM.
26:39
And I I would dick around at the office and hang out with my employees, but I it was very important to me that I was the first arrive and last to leave.
26:47
And I would I didn't expect
26:50
I would work Sunday evening, but not Saturday.
26:54
So that's, like, this does take out, you know, as as,
26:58
literally what you said. So let's say twelve hours a day, five days a week, that's sixty hours a week, plus maybe a couple hours at the weekend. So maybe sixty four hours or something like that in a week. Yeah. But I couldn't sustain that. So I only did that for, like, the first two years and took it to, like, profitability and hiring people. And then I was able to to where it was, like, some weeks. It was eighty, other weeks. It was pretty chill. It was forty.
27:22
And, so I was able to relax a little bit more.
27:25
One time I took a month off, So I was able to, like but that was we were making, like, eight million dollars that year. So,
27:33
I was able to chill a little bit
27:35
if I had to start something again, I would expect that I would work forty or fifty hours a week getting it going. But here's the thing, whenever even now, even though I I'm not, like, actively involved in building a business, I I think about this type of stuff twenty four hours a day. People ask us Sean if we prepare all the time. And I'm, like,
27:52
Yeah. Kinda, but also not kinda, but, like, we're, like, everything we read. It's, like, we are relating it back to this trade of, I don't know, what you call this thing improving ourselves and sometimes making money by doing it. Yeah. Yeah. Yeah. It's like, what's that?
28:09
I I wanna keep referencing this is like douchey,
28:12
this story that makes me sound like a douche. It's like Picasso's at a restaurant
28:16
and somebody comes up and they're like,
28:18
well, you make a piece of art for me and he grabs a napkin and he scribbles on it. And he's like, you know, that'll be thirty thousand dollars or whatever. She's like, but you just You just made that in two seconds. And he's like, no. This this, man, like, yeah, this took me twenty years or whatever to make this scribble.
28:32
And that's what I feel about the podcast. Like, There are days where I will show up.
28:37
And it's like, wait. Are you, you know, what are you guys talking about? Like, right before the pot? I'll be like, hey. I'm gonna go record. My wife will be like, what are you guys gonna talk about today? I was like, I have no idea.
28:46
And it's not that I have no idea. It's I have a long list of things that throughout the week, I'm writing down here, I'm doing calls with all these interesting people that I'm researching this thing. And if I'm watching a documentary, I'm taking notes. It's like I'm doing things that the average person doesn't do, in order to generate a bunch of ideas so that when I show up, it can just be natural. I could just speak naturally
29:05
about interesting topics because I've already put in the whole week of trying to learn interesting things
29:10
and have interesting conversations and all that stuff. So,
29:14
and I would say, like, if if, you know, a lot of these these questions are like career advice, as an if you can find a way to do that in your career, you've won, which is basically
29:23
There's no separation. There's
29:26
no separation between the things you're most interested in and liking to do and spending your nights kind of like learning about or or experimenting with.
29:33
Like, find a way for money to be the byproduct, like, the exhaust coming out the chimney
29:39
of that factory of interestiness.
29:41
And, like, I heard that before. Yeah. That's pretty good. Right?
29:45
That was that was that was that was great. That's really good. Yeah.
29:49
And so I'm losing all of that. Good job. Oh, hell yeah. Alright. Great. Put it on a t shirt.
29:55
I had heard things like that before.
29:58
But, again, it was just cracking egg, watching other people crack eggs advice. Finally, when I did it, it's
30:03
like, this is the way. This is for sure the way, which is just go for the most interesting things and then
30:10
learn core business skills so that you can turn
30:14
you just doing what's most interesting to you on a daily basis into a profitable money making event, like venture. And then you, basically, you're funding yourself to live exactly the life you want.
30:24
And how long were you working when you were at Bibo?
30:28
Six seven years, something like that.
30:30
But, sorry. I meant early on how many hours. Oh, I was I would work a lot, but it was more like I I don't necessarily know if that was productive. Like, I was at the office every day from let's call. I would get there, like, nine, nine thirty, usually.
30:44
And then I would leave either, like,
30:48
eight PM, or I would sleep there because there was, like, a apartment built into the office. And I was a single guide, Matt, like, who cares if I go home to my apartment or I sleep in this apartment? Like, sleeping here saves me time, and I could just keep, you know, working on stuff. And basically, what I would do, the way I thought about my day was, like,
31:05
I had decided when I took the job, I go, I'm gonna work here. Instead of starting my own company, I'm gonna work here. I'm gonna pack, like, twenty years of experience into the next four years. That was my goal. Right. And then I said, okay. Well, how am I gonna do that? I said, alright. Well, my day job needs to get me reps
31:21
working on startups and, like, trying to build them and grow them because that's the thing I like to do. And then, basically, as soon as, like, everybody would leave the officer on five, I would walk out. I would go get, like, the, like, you know, Westfield malls, like, right there. I'd walk to Westfield mall, I'd walk to the food court. Why I gained a bunch of weight. I'm going to the food court. I'd be like
31:37
tired, super hungry. I'd go eat some shitty food in the food court. I'd come back to the office.
31:42
And then I would, like, like, I'd have my night job. And my night job was basically, like, one of the most interesting companies, and who are the most interesting people How do I, like, learn about what they're doing? How do I meet them? How do I invite them over for a beer right now at the office or a dinner right now at my office? And, like, pick their brain on what they're doing. And, basically, I would build my network and I build my knowledge at night, or I would, like, build my skill. So I'd, like, teach myself SQL overnight,
32:08
I'm tired of asking the developers to run queries for me. I'm gonna learn how to write my own queries. And, like, you know, so I would, like, spend two weeks just trying to learn sequel. And then I would spend two weeks really, like, setting up on, like, you know, how MLMs grow. And, like, just, like, I just picked these, like, intensives, and I would just go down them So now I have a whole bunch of obscure knowledge,
32:27
but because I like dedicated a period of my life to really only learning about those things, I didn't and didn't do other stuff. But I it's okay. I was like, you know, happy as a clam just to do those things.
32:37
That's badass. I think that's a really good answer.
32:40
Alright. Let me pick one. What are your biggest regrets in
32:45
what pastime
32:46
do you sorry. Alright. What are your biggest regrets in business and life? What pastime in your life? Do you miss most what future time do you most look forward to? So I'll I'll answer really quick. My biggest regret, I wish I would have taken
33:00
my work, my school, my sports more seriously as a young person. So, like, in grade school, high school, in college, I kinda dismissed it. I wish I would have, like, taken it. Why? Yeah. Because I think that, like, I
33:15
well, when you're in high school and college, like, there's a time where all you have to do is acquire skills and, like, get good at stuff. And I, like, would just, I didn't, like, eat well.
33:26
I didn't, like, sleep as much as I should have for when it was as relates to a sports. I didn't train as hard as I could have trained. And that's just like a period of time when you're young from, like, the ages of twelve to, like, twenty or twenty two if you're a college athlete, which I was for a little while, where it's like, you can just get good at a sport. Also, with school, I kinda dicked off in high school, and I actually regret that. I wish I would've, like, took the time to learn. You know, I'm I'm getting paid to read books Now, or or I'm I'm sorry. I have all my free times to read books. Now I read my free time. So I wish I would have taken my my schooling and my,
33:57
athletic a lot more seriously because that's, like, the only time you have to do that. And,
34:03
I,
34:04
I'm most looking forward to having children.
34:08
Nice.
34:09
Alright.
34:11
It's great. It was a great answer. What's your regret? Isn't this question really hard to answer? Like, this regret question?
34:17
I feel stuck when I try to answer this question. Well, what do you think about all the time? And you're like, man, I wish I would have I wish I would have behaved differently during that period of my life.
34:28
So I kinda let me break it up into two different groups. There's, like, knowing what I know now, oh, wow. Like, I could've done so much better,
34:36
maybe, made more of the opportunity, whether that's, like, you know, pay my parents basically paid a bunch of money for me to go to Duke. Like an expensive ass school, and it's got, like, tons of, like, you know, opportunity. I think there was, like, this thing that came out, which is, like, in the in what in, like, two thousand and seven on on Duke's campus, there was founders of, like, I think seven or eight, like, billion dollar companies.
34:59
So, like, I was there.
35:02
Didn't know any of these people. I didn't even think about entrepreneurship. I didn't think about, like, meeting I didn't even think about, like, wow. I'm on this campus with a bunch of really awesome people. Like, I should go and not just try to make friends party, but, like,
35:13
who are the people who are actually working, like, trying to do something interesting, you know, who are those people who Okay. I'm just, like, focused on my classes and passing them, but, like, why don't I actually focus on figuring out what classes are interesting to me? Right? There's a whole bunch of ways I would do college differently if I, like, had the wisdom of today. It's not really, like, a regret, though. Like, when I hear the word regret, I think about, like, that word you said behavior. Where did I where do I feel like I kinda let myself down in my behavior And the only things that come to mind are, like, anytime that I've been, like, lower integrity.
35:42
So, like, either lying to somebody
35:45
exaggerating
35:46
to somebody,
35:47
kind of making a selfish move or, like, I got some benefit and other people didn't really get a benefit
35:52
does not, like, a big one that comes to mind, but there's, like, really small ones that come to mind. I think those are my only regrets. Like,
35:59
the ones that you don't sleep well and you're not proud of. Like, A a simple test I do is, like,
36:05
if everybody knew about this move I was making, would I would that be a thing I'm excited about?
36:10
Like, if I could magically get distribution and everybody knew this about me, would this be something I'd be proud of or embarrassed of?
36:17
Or neutral. And it's, like, basically anything that's in neutral, I'm, like, why don't I just do it more interestingly? You know, like, let me just take the comment and make it more uncommon, like, down here, that. And so that's helped a lot. And the things that I'm embarrassed of, it's like, that's just a sign I shouldn't be doing this. And I need to, like, bite the bullet and, like, reverse course on this. Like, I think before I used to definitely be, like, an exaggerator
36:38
white liar, like, kind of, like, not, like,
36:41
nothing that harmed people, but, like, definitely things that, like, benefited me. And, like, over time, I've, like, tried to stamp those out.
36:49
So I would say, like, just little stupid things like that would be the only things that I actually regret. Whereas everything else, it's like, I don't know. Like, yeah, I was dumb. I didn't know things at that time and whatever, you know, who cares? Learned them by doing the the thing the wrong way. I learned the right way. There was one time when I was eighteen and, like,
37:07
a limo or I was, like, in a shuttle from the hotel to, like, on a college visit or something like that. And the man driving the bus was the little, you know, it's like a van when you're at the Marriott and they take you around. And he was like, alright, you're at your stop. And I you're supposed to tip him times. And I tipped him five dollars. He goes, oh, no. It's okay. And I said, oh, no. You need this. And I meant to say,
37:29
like, you earned it or something. And I said, you need this.
37:32
And that's one of those things that I look back. And I'm like, I cannot believe that was so condescending of me. I cannot believe it. That's something I think about all the time. I'm like, I can't believe I said that. I cannot believe. That's that's one of my big regrets. Dude, I have ten of those.
37:48
Have I told the Orlando of Bloom story on here? No. Pee people make fun of me because I tell the story so often. I haven't told her I'm gonna tell you now. Okay. Here's one of my biggest regrets. So, I'm in
38:01
London. I'm twenty one years old, maybe.
38:04
And my buddy comes to visit, for college. And so I I was living alone at the time of my my parents lived there. And, like,
38:11
So I'm like, okay. Let's go out. Now I hadn't really gone out London. So I didn't I didn't know where to go. I didn't know the protocols, the etiquette, I just been kinda hanging out with my parents at their house. I wasn't drinking. It didn't have a big tolerance at this time. You know, like, I basically hadn't Still don't.
38:27
It didn't have big tolerance back then. Still don't have it.
38:31
My buddy comes with it, and I'm like, alright. I wanna be cool with with this buddy.
38:35
Shout out to my buddy Goops. If he's listening, he he he'll know this is him. So we go out in London. I'm trying to act cool because I'm like, he thinks I live in the center of London. He thinks I still kinda like go out like I did in college. He doesn't know. I've just been to my mom's apartment, you know, like doing nothing for like three months, you know, just like, I don't know, watching reruns of lost.
38:54
And so, so I'm like, oh, let's go over here. Let's go over here. And I'm like, oh, this place is popping because I see a place just with a line outside. My is the place. We're going here. He's like, you sure we could just go to this bar. I'm like, no. No. We're going over here. So we go to this place, line outside, and he's like, I don't think this is like a bar club. And it turns out to theater.
39:11
And I'm like, oh, shit. But I'm like, kinda pot committed to my, like, plan. I'm like, no. No. No. This place is the the best.
39:17
I've I've now picked a theater. Like, a with this place, but the plane just ended up people were waiting outside. I'm like, and there's this group of girls. They're all visiting for the University of Georgia.
39:26
And, Duke University has, like,
39:29
kind of notoriously,
39:30
like,
39:31
not the hottest college girls. And so these girls, to me, were like a fourteen out of ten. And so, and so much And they probably didn't have the hottest guys either.
39:42
Right? Like I was a strong seven at Duke. I'm a
39:46
three. I'm a private school seven.
39:48
I'm a private school seven. Public school three.
39:52
And I'm a state school of three. So so basically,
39:55
I'm like, okay. I'm trying to still trying to recover from groups being like, why are you telling me to go to this theater? And I'm, like, because I wanna talk to these girls. And so now I'm, like, trying to act cool in front of these girls, which was I was already failing and acting cool in front of my dude, brown friend. Now I'm trying to act cool with some of these girls. So they're I'm, like, You're like the Tinder Swindler man of your friend group. It's something like, what are what are we doing here? What are we waiting for? And they're like, oh, the other, you know,
40:17
the plane just ended, and Orlando Bloom did a drop in at the show. And so he's coming out. And, like, we're all just waiting for his autograph face it. If we take a picture of him, And I'm like, in my head, I'm like, like, you okay. Do you know who Orlando Bloom is if I say that? Do you know the who who that is? Could you have a picture in your head? I know exactly who he is. Okay. I didn't. So I'm, like, I've heard the name, but I'm, like, I know what even this guy is or why he's famous, but I clearly, his name is this crowd here waiting for him. And so we're waiting twenty minutes, and I'm just chopping up with these girls. And so What year was this?
40:50
This would have been, I don't know, thirteen, fourteen years ago. So, like Dude, then so Orlando was, like, peak, Orlando bloom. Exactly. He just took pirates of the Caribbean. I I didn't know how to connect it.
41:00
And I couldn't ask because I'd already, again, told Coops we gotta go here, told these girls I'm waiting for Orlando Bloom. They don't know that. I don't know who he is. Anyways, we're just gonna shoot in the shade because I have this captive audience. These girls can't leave. They're waiting for Orlando Blooms. They gotta talk to me, basically, at this point. So we're we're having follower flavor of these girls. Things are going well now. So my night has turned around.
41:17
But problem is people are coming out from the play, and I don't know who Orlando blew me. So I'm just sort of waiting to see where the reaction comes from.
41:24
I'm expecting, like, I don't know,
41:27
Brad Pitton is prime. I'm expecting, like, you know, Bruce Willis. I'm expecting just, like, some, like,
41:33
just some hunk to come out because, like, clearly, all these women are waiting for him. Lando's pretty pretty hunky, man. You you he's pretty good person. He's a lot more, like,
41:43
Patit.
41:44
Petit. Exactly the word I'm looking for. So this guy walks out,
41:48
and he's just this kind of small guy And he's got this wispy body and this wispy mustache.
41:54
And I'm like, this is the fucking guy. And so, like,
41:57
I'm just sort of like, a little bit drunk. I'm pretty drunk at this point. I'm just like, oh my god. So he's facing the least exciting autographs for the other people. He's like about to get into this car, this limo,
42:07
And, like, there wasn't a lot of space, you know, like, the distance between me and, like, kinda, like, like, you know, this window in front of me with two feet away. That's how Forry was away. And he's just not turning around to, like, sign our autographs or whatever. I don't want his autograph, but he doesn't always just tap him on the shoulders. Let me just go. Orlando.
42:25
Orlando.
42:26
And, like, I'm screaming his name. Like, and so I said it, like, kind of, like, medium, and then he doesn't turn. And so then I'm just drunk. So I'm, like, I'm just gonna say it as loud as I can. So I'm yelling, and Americans are already, like, forty percent louder than Europeans.
42:38
And now I'm trying to be loud. And so And he he's he's not American. Right? No. But I'm in London. And so most people would be very civilized.
42:45
So he probably doesn't like that either. Nobody liked it. Nobody liked it. Trust me. Like, these girls who have a son, they're my god. This is so off putting. Why is this man so loud right now? And so, it sounds like I'm just screaming and I am screaming. He turns around and I just go Orlando, and he turns. I go, and I'd see his face for the first time. I'd always seen his petite body from behind, which was just basically a woman's body. He turns around and I see his his mustache. I go,
43:09
What's with the stache?
43:11
And then he's like
43:13
and he doesn't know what to make of it. Like, what do you mean? What do you mean? How do you answer that? What's with the stache?
43:19
I thought it was from the play. I thought he had left it on because it looks so ridiculous to me. And so he's like, and he just sort of rolls his eyes, and the girls are like, you're the most uncool
43:28
duo on the planet now. You've annoying Orlando blue.
43:32
And he just, like, he starts walking into he just he just sort of abhorrents and the girls are pissed because he didn't, like, acknowledge them now either. Both section got blacklisted. So he gets in the car.
43:43
So that trust me. That's not the worst of it. He gets in the car. This is where the story ends in the in the the the final crescendo.
43:49
And I'm like, and something comes over me. I'm like, you know, I'm like a entrepreneur. I'm action oriented. I'm a go getter. So I decided to be a go getter with Orlando Blue. I go to the car,
44:00
and there's no security because, again, nobody expects a buffoon to just, like, open up the car door. So I I reach through the window. He's waving.
44:08
By to the fans through the through the back seat. I reached through the passenger front seat into the back seat while he's waving and my hand just wraps around his thumb. Like, I was going for, like, a high five, but I'm he's waving. So it's a moving target. I only catch his stump.
44:25
And have you ever had another man's thumb inside your whole hand?
44:28
Yes. One of the most uncomfortable.
44:31
Yeah. I immediately sober up. He at me, like, yo, bro. Like,
44:35
why are you, like, why are you grabbing my thumb? And I'm just, like,
44:40
I was like, dude, I'm so sorry. And I just
44:43
I let it go.
44:45
And I let go on the whole night, and I basically it's the most embarrassing
44:48
thing that I've done.
44:51
You know, since then. It never done my never topped that moment.
44:54
So that's my biggest regret. Oh my god. That's awesome. Grabbing Orlando Bloom's thumb as he drove away after making fun of his mustache. If Orlando, if you if you're listening to this, if if you're in his listening to me to send this to Orlando or let him know
45:08
that guy, you know, he was just he was just trying to impress his friend Yeah. He was just trying to be I don't know what he was trying to do, but it was an accident. I didn't No. We know you're trying to do. You're doing it for the tail. Whatever. Everyone's in there. He would he would empathize
45:20
with that.
45:21
Do I don't think we should do anymore. I think we have to end on that. That was awesome. That was the best way I've heard in a long time.
45:28
Alright. Fantastic. Good, good cutie. Just the tips,
45:32
from your point. That's what we're gonna call it. Just the tips.
45:37
We're out of here.
00:00 45:55