Encarta | How a City Tour is Making Millions, & Selling Manhood

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If you're building one of these, please reach out to me. I wanna invest in all of these. I wanna invest in, like, twenty of these companies.

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To know I could be what I want to.

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I put my all in it like a day's all gonna roll. Let's travel never looking back. So

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we're gonna talk about what you guys can expect in today's episode. But before we do,

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so my first million, we actually just went from eightieth in in our category on on the iTunes store, which is a big deal to to, like, number fourteen.

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And one of the reasons why we did it was because you folks who are listening have clicked the subscribe button. So if you're using iTunes or using an Apple product, Can you please do me a favor? I want you to go and click subscribe. So go to, our my first million page and click that subscribe button. And then we have this email address,

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m f m, so my first million m f m at the hustle dot co, send a screenshot of you subscribe, and we're gonna do a call out of you on the podcast. So say, like, your name and then show me that you subscribe, send it to MFM, a screenshot, and we're gonna, give a call out and actually, we're gonna give a call out at the end of this episode for all the people that did that previously. And now let's hear what we're gonna talk about in this episode. Go ahead, Sean.

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Yeah. We got a bunch of topics. I'm excited about we talked about creating bar stool sports for the tech industry.

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We talked about

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internal company podcasting platforms like spoken.

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We went on a crazy detour for crimewalks

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Manhood as a service,

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rent a chicken. We had a bunch of good topics in this week's, in today's episode. This was probably if you like ideas, I would say

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You're gonna love this episode. Sometimes we're a little bit light on ideas. We were super heavy on ideas today. So I think you guys will love it. Great. See you in the episode.

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So we we were just for talking for a few minutes about the podcast updates,

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and what we're doing to make it grow. But what I was about to tell you, Sean, is I have this doc that I'm gonna send to you And so, you know, have you seen how I don't know if you've seen this or not, but the podcast goes in the email. I think every day now.

02:02

Oh, and I have not seen that. Yeah. And I'm the one writing it. And so I have a we set this up. So it's gonna the you're gonna see the clicks in this document that I sent you every day.

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But, anyway, it's going well. Today, did you see that graph I sent you?

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I tweeted it out. I was like, this is what I'm talking about.

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There's a basically, you sent a graph of the iTunes rankings for us, business for the business category I would get, I guess, pretty big category. And,

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maybe the biggest We usually hovered between eighty and a hundred. Like, we were number eighty, number hundred, I guess, like, that was kind of like our norm.

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And then Sam takes over growth and, like, boom, step change. We're up to we're we're now ranked number twenty for the last, I don't know, week or two.

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You could just see when you started working on it. It's like a direct thing, which reminds me of, like, a very,

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a lesson I always teach everybody on our team because there's lots of marketing things you'll do where you're like, did it work. And it's like, oh, I don't know. We gotta look into it. Oh, it wasn't trackable. It's like, no. No. No. Just show me the revenue graph. Show me the user graph. Like, if I can't notice

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something happened on this day

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or, hey, we started growing around this time. Then it didn't work enough. Right? Like, because because usually when you're in a small project, you need step changes. You don't need one percent. You need ten percent, thirty percent, fifty percent type of changes.

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To work. And, basically, where we are now is I mean,

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you you and I could are both very capable of doing this. You just kinda look at the it takes about two weeks. It took about took me about two weeks to talk to people and to look at the numbers, and it's like, oh, okay. I now know that if I only do this, I'm gonna be mostly there.

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Right.

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And what I've learned now is it getting people to click the subscribe button on iTunes. If I get people to do that, mostly everything will will be fine. Okay. But that's gonna sound,

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overly simplistic. It's like, yeah. All I gotta do is get checkmate, and then I win a game of chess. It's like, well, yeah. But,

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how do you get people to click the subscribe button? It's gonna be a question. It is it it is not overly simplistic. It is simple. It is get people to click that button. Now the not simple part

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how I'm gonna get people to click the button. Right? Exactly. The way to grow is simple. I just get people to click that button and we've got loads of ways. For one, I'm just asking people. So we, we ask people to leave a review,

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the other day. And when I asked people to leave the review, that day we had six hundred reviews. Do you know how many reviews we have now?

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I don't know. There's at least a few hundred that came through Yeah. Fourteen hundred.

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Okay. So we added eight hundred reviews just off of a quick one minute ask. Hey, if you like the podcast, go review it. We really appreciate it. That's kind of all you offer, really.

04:45

It wasn't quick. I, like, baked, and I begged them. But, yeah,

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Right. It was sincere.

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What I'm saying is it wasn't like rocket science. So you,

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you know, I guess, like, one of the reasons I wanna share how we grow this podcast is because way we grow this podcast is kind of gonna be hold on. Mosquito on my desk.

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No.

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Too slow. Okay. So one of the ways that we're gonna grow this pod or one of the reasons we talk about this is because the things you're doing now is stuff that people can learn to grow whatever their thing is. And so I would say so far, two observations. Number one,

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intensity.

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When Sam does something, he really, like,

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throws himself in in a

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you know, more intense way than the average person. The average person thinks they're doing it. And then we watch Sam's level of, like, aggression and intensity towards something. You're like, oh, okay. That's what a level twelve is. Like, now I know what now I know what the sort of theoretical max is. Okay. So that's one lesson. I get to see I guess other people don't get to see on a daily basis, but whatever. Second thing is,

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start with the stupid simple stuff. Okay.

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We want subscribers?

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Well, have we just asked people to subscribe?

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Right? Like, have we tweeted saying go subscribe? Have we set it on the podcast? Hey, make sure you subscribe to this thing. Go push this button. And,

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that takes zero effort, but actually yielded, like, gain because it was just low hanging fruit. And I I know that a lot of smart people

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would have talked themselves out of that because they would be afraid to ask,

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anybody for anything. They're just afraid of getting rejected, afraid of coming across as a, you know, salesperson or beggar or whatever. So they're just afraid to ask And secondly, they would have over complicated things. They would have said, well, I gotta go do this sophisticated strategy. And I was like, wait. Well, have you tried the dumb strategy first?

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Yes.

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I completely agree.

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And, like, that's why I always make a joke that when I meet really smart people. Like, we we interviewed,

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biology the other day. And I I don't know when that's gonna come out in relation to this when this podcast is coming out, but soon. And he was, like, one of the most high IQ people I've ever spoke to. I think he might have been the highest IQ person I've ever talked to, and it was very obvious.

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And when I was talking to him, I actually was wondering. I'm like, you know, for the longest time, I actually thought that the lower your IQ, like, you want your IQ to be just above average but not really high because the really smart people I meet other than him, they typically talk themselves out of anything.

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And and so anyway, I actually think that being just slightly above average is optimal. But Plus the sweet spot. I didn't get to ask him that, but I would want I would love to know his opinion of that, of of, like, because, like, when you meet him, And he must know that he's, like, a kind of a genius. Right. He can't say because, you know, he's gonna be humble about it. He's not gonna say. Yeah. Clearly, I'm smarter than everybody, but he is clearly smarter than everyone.

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So I know where you're going with this top one, and I think

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I've got a I've got a strong opinion on it. You wanna do your bar still for tech? Yes. You talked about this many times.

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Okay. Yeah. So so maybe we'll keep it short. But Well, I don't know. I mean, you I know what you said, but we with all listeners, they probably don't. Okay. So Barr tool to me is a super interesting company, not just I mean, you know, I'm a fan. I I I consume some of the content, but I'm more interested in the business behind it. So they basically went into sports media, which was dominated by ESPN.

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And they, you know, the Upstart made it. They started with nothing. Literally, Dave Portnoy was

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you know, writing a a newspaper himself and then going down to the subway and handing it out to people on before they got on their their morning commute. That's how that was the humble origins of that, not even like a blog, like a physical newspaper he was handing out, like, the paper boy and he was the writer.

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Andy was the editor. Right? And so so that's how we got started. And then ultimately, you know, they sold for, I don't even know. You probably know six hundred seven hundred million. Six fifty six fifty ish. Yeah. So so great outcome and, like, you know, they they actually mean something in the world. A lot of people really love bar stool. They care about bar stool. Great.

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why doesn't this exist in the world of business or the world of tech? So what did Bar stool do and could you apply that here? What Barstool did, if you listen to Dave's early interviews, he basically says, look,

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I want we are an entertainment company. So That's that's the first thing. We are trying to make people laugh and have a good time.

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If you go to ESPN, that's not their mon that's not their mindset. Their mindset is news, information,

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analysis.

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And, yes, we are entertainment, but, like, we're entertainment through news information

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you know, official game games and, and analysis.

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And Barstool has no no rights to the games. They don't bid it. They don't they don't own any NBA games. They don't know NFL games.

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They don't do much analysis. They don't do much sort of information They don't they don't tell you the news. They don't tell you who won and lost and how many points the guy scored. But they really focus on that last bit, which is making people laugh and being entertained.

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And so I think the world of business is full of ESPNs.

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It's full of information,

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analysis,

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you know, like, kinda like official broadcast of of of content, you know, whether it's, you know, interviews with the companies and what whatever. I think somebody should make bar stool for tech. Which is

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I'm here to make you laugh. You're you're into the business world. You're into the tech world, the startup world, whatever it is, pick your niche,

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And, every day we're gonna report news that makes you laugh. And today, there's, like, the onion that does that. So I would say that's, like, an example of someone who does that. But they're very extreme, and maybe that's the right way to go.

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There was, like, kind of valley wag or these kind of gossip blogs. So they took gossip and they brought it to to business and tech. They kinda got sued out of business later, but they were popular for for a time.

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And there's kinda nobody else. And I think that if there is a Dave Portnoy out If there's somebody who's interested in this stuff and they're funny as hell or they have this comedic taste, you could build a media company doing this. So that's my theory. Feel like you disagree. Give me give me your take. Yeah. So I don't disagree with you. I think it would work if you could pull it off. I wanna explain to you why this is hard to pull off. So

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when you're a sports journalist who happens to be funny, which I I actually think a lot of those people start, they're like, they love sports and they're happen to be funny and and and that's typically how it works. Now you don't really have that many

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options. You can work for the local newspaper, you can try to get one of the few jobs at ESPN. But regardless, if you're lucky, you make a hundred and fifty thousand dollars a year. Right?

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And you're tabling the comedy side nine times out of ten. You're like, you know, I would say this joke in my text message group with my buddies, but I can't put it in my column on the ISBN.

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If you're smart enough to do this for business

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and you're funny, you now here's the where the rub,

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you likely can get paid a ton of money as some type of analyst or some type of investor

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or some type of operator Right? So it's it's hard

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to retain those types of people because they say, well, why would I make like, if I'm this smart just gonna go and trade stocks or investing companies or start a company versus give you my opinion to make you laugh for eighty thousand dollars. Right. And this is the problem I've always had at the hustle, which is how do you actually, like, a lot of the people who are best at and analyzing companies and giving opinions

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They sold their company for eighty million dollars.

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And so I have found it's quite hard to retain those people whereas if you are a journalist in sports, That's like the end goal is to be a journalist in sports. Right. Do you know what I mean? Whereas, when you cover this stuff, the end goal is to start or join an early stage company that's gonna be massive. And so Okay. I agree with you that you could pull this off or that if you could pull it off, it would be a huge hit. It's just that that's one of the hard parts. Right. And so so I I agree with you. There are,

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there's higher opportunity cost for a smart business person who has a good sense of humor to do many things. But but but here's the kicker.

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I think this could be fun. I think this could be cool. And I think that there's enough people out there that aren't gonna know how to parlay their

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you can kinda need just above average IQ and then two standard deviations above average, like, kind of internet funniness.

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To make this work. And so here's my pitch. Oh, here's here's the camera. I gotta look at

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trunk. I'm looking at you.

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Trung, look into the look into these eyes. I'm looking at you right now. Trung, this is what you should do, my friend. You need to you need to leave the Hustle. You need to leave Hubspot.

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And you need to create

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the bar stool for tech. You already are doing it on Twitter, and you need to create it. But here's the kicker. Here's how you make it more valuable. It's not just immediate company.

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This would actually be an investment fund. So you would be a VC fund

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whose brand

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is built through journalism, whose distribution of how they help their companies is through their media arm. And so you're a media arm whose business model, is your VC fund. And that's actually what I was gonna say is I think that would work. But you need to be a VC fund first who then hires content people.

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And offers them, like, some upside there. Your VC Fund in disguise is kinda how it started. Because you do have to build up, you know, good distribution and it's it's not Again, I don't think it would be hard because there's nobody really creating this type of content. There's nobody that would that will just straight up make fun of Zuck when he's talking like a robot somewhere. Right? Like,

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and and that's the type of stuff that Deadspin and Barstool that they do. They they find funny memeable moments

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and they talk about him. And and that that's why Trump came to mind because he did a tweet the other day about,

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Steve Ballmer. And it was, like, information. It was, like, Steve Ballmer, did you know when he first joined Microsoft, this was his salary. And then he renegotiated and was able to get this much equity. That turned him into a thirty billionaire or whatever he is now.

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And by the way, he did the whole thing, and he has this, like, Steve Ballmer four decades. And each time he's wearing the same white,

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you know, new balance dad shoes, And he's like, he did this the whole time wearing these new balance shoes. Like, anything is possible. And I was like, this is the perfect blend of a useful information nugget. Wrapped in a joke poking fun at the bear. And,

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and so I think that that's a that's that's the model. So anyways, I'm bullish on this. Sorry for trying to poach a trunk to convince him to go do this, but I think that would be the ultimate manifestation of his talents or somebody who's like Trunk. If you're the next Trunk out there, I don't know you. So I'm not I'm not saying trunk is this. I'm also not saying trunk is not this. But when you hire these types of people,

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because

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what makes them good also makes them

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a pain in the ass to work with sometimes. You know, like, what makes them good is that they're they're hilarious they're, they come up with stuff like,

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off the cuff.

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But they're incredibly challenging to contain.

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And you don't wanna contain them necessarily, but, like, there is some shit you need people to do. I'm kinda like this. Right? I showed up ten minutes late today. I know you hate me being late. I wasn't trying to be late. But I'm late, but also I'm good. I'm good at what I do. You could find somebody who shows up on time for the podcast, but it's hard to find somebody who's gonna consistently great create great content. Right. That has been that's the rub with talent. The talent. I've learned how to put I've learned how to put up with that, but

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that is the part where sometimes I'd be like, ugh, I should just start a software company where the code is never late. And the code never complains about x, y, and z, not saying this isn't to Trung, Trung. I love you. This is just me as well. I'm a create I'm a creative person as well. I'm like that. And so creative people are hard to contain.

16:06

You wanna talk about slips

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because you were quite, interesting on this.

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Okay. So check out Dude, why do you always say you're gonna let am I, like, a default?

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I posted it in I posted it in Slack and you go, I hate course businesses. So that's what I'm basing this on.

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Like, why are you saying I hate this? Like, you literally called me an hour ago. You hate this?

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A a company that publishes courses, I think, is awesome to own. Horrible to have invest in. Am I wrong?

16:35

I don't know. Maybe. What do you mean company that publishes courses? So who's that? Like, what? Slachable. Uh-uh, well, no, teachable is a platform.

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Right. This is a platform. So so let me explain what this is. So the domain is slip dot s o. And it's a company I'm looking at potentially investing in. I saw it and it immediately was like, oh, this is a smart idea. So what did they do?

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They make it easy for any developer to create a course to teach, you know, some programming,

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you know, either a language or how to make x or how to make x go faster or whatever. Right? Any developer teaching other developers.

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So why do you need why do you need a new platform for this? Why can't you just use u to me or you or one of the other ten platforms. Well, those platforms are all teaching through video. So you upload a video and maybe some text or

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PDF And, and then people go take that course self serve. What they did was a little bit different. They took the today, the best ways to learn how to code online or interactive.

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It like, we talked about codecademy,

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or is it codecacademy? I don't know. But Codecademy.com. Yeah. Yeah. Yeah. I'm gonna say it fast. So I don't you don't know what I'm saying if I'm saying it right or wrong. Codecademy.com, you go there. I think they have, like, forty million users or something. It's, you know, it's really grown over time. It's a thing. And all it is is it's a Like, you don't have to have it's the like, if you ever tried to learn how to code first, you gotta download the, like, the text editor. That's what you're gonna use to write your code in. Then you gotta download like, the the Python packages. So you can, like, deploy, you know, what the fuck is all this? I don't even know what Python is yet, but you need that to get started. So what code Cabbie did this brilliant was, just put it all in the website, all in the browser. So you go to the website. There's a place to type. You don't have to install anything. You have to download anything. It just says, look,

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Right variable equals a. Now you made a variable called a. Fantastic.

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That's, you know, level one complete. Level two. Let's do a plus one. And, like, you do it. And it and and if you get it wrong, a little hint pops up. It's like a game. A hint pops up and says,

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type a plus one. So anyways, or you're missing a comma or whatever. So,

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so Codecademy built this, and they are a teacher. So what slip did was they made a platform. But they've made the Codecademy, like, sandbox or toolkit available for any dev. So let's say I'm a developer, and I'm really good at front end development and making parallax scrolling websites.

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So I wanna teach that, but I don't wanna have to build the underlying infrastructure that codecademy built in order to just let students come learn from me. That's way too much work. So what this is is it's codecademy in a box. Any developer can now create a a interactive course and teach other developers, and they can make money for sharing what they know. So I think this is pretty cool. I like the idea of letting developers become teachers. I think we're gonna want more programmers over time. And I think that the building that underlying sandbox, that infrastructure that lets anybody have this kind of, like, Codecademy in a box, I think, is a cool innovation that's gonna save people a lot of time. So I I'm kinda bullish on this, but it's very, very early. There's not much traction. You know, I just got started. What do you think?

19:32

Well, have you done the math behind this? Like, how many

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So he charges, I think, if you are a developer who's using it, I think it's he charges thirty bucks a month plus ten percent of the sales for your course. That's his business model. He himself

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taught a course. So the what how did he arrive here? He created a course on learning Vim. I don't even know what Vim is, but it's some shit developers use. So Vim, like, you're it's basically, like, your, you know, your, it's kinda like your, your virtual machine, basically, about where how you organize and write your code, I think,

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or maybe it's something completely different. Sean doesn't know. So

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he created a Vim course. And in order to do that, he he built the infrastructure for himself so that his students would have an interactive way to learn this. Instead of just watching videos and trying to figure it out themselves. They'd have a sandbox to go go and write the code to learn. He made ten, fifteen thousand dollars selling that course, And then he was like, oh, dude, I should make this out of any developer. Like, I know Vim, but what about the next guy who knows solidity? And they're trying to teach Ethereum programmers, you know, how to how to write in solidity,

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they can now create their course using the same toolkit that I I create I use for myself.

20:37

So I wish you would have started this. Like, six years ago. So right now, these course businesses are actually these course platforms we're gonna call them. They're not publishers. They're tech companies.

20:47

They're actually booming right now. So do you know a company called Thinkific?

20:51

I've heard of it, but it's it's kinda like a kajabi. Right? It's like a it's like a it's like a teachable. It's the same thing. Right? Do you know they went public yesterday?

20:59

I did not know this. How how about how how big is it? They went public yesterday on the Canadian stock exchange, the Toronto, the TSE.

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Is that what it's called? Toronto Stock Exchange?

21:11

And look it up right now. For some reason, when when companies Right? Like in the first couple days of going public, it's like impossible to find the market cap. I don't understand why it's so hard, but it never shows up. But anyway, they only add twenty million in sales. And they broke even or lost a little bit of money. So they went from ten million to twenty million in two thousand and twenty. And

21:29

guess what their market cap is right now? It's gonna be, like, I don't know, two billion dollars, something stupid. It's over a billion dollars. Their market cap is. And I was I asked Don Court. So our friend Anker, he started this company called teachable. When teachable sold,

21:44

they sold for, I think, two hundred and fifty million. It's this is

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public information. There's Google, whatever the headline says. That's what that's what I'm trying to say. I think it's two fifty or ish. And I think he was only doing twenty five million a year in sales.

21:58

Is they had only raised four million dollars. It was a really straightforward simple thing. I mean, hard, but simple. And now Thinkific is quite similar. They went public.

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With a huge massive valuation. And I was like, Anker, why are these

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valuations so high? Like, this is just stupid. And he goes, it's because

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and I don't understand how this I don't understand this, but he's like, it's the payments business. So I guess once you get someone to start spending,

22:22

you save their credit card and then they'll continue buying stuff. And that's one of the reasons why investors value these companies incredibly highly at the moment is because they want the payments revenue. I don't entirely understand. I don't I don't understand mechanics there. But You know, the way I would think about it is these are just Shopify. So what does Shopify do? Shopify means everybody can create a storefront. What they're saying is it's Shopify, but instead of selling, you know, hats and shirts,

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you sell information, which is super high margin.

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And if you think, okay, Shopify, there are now x number of hundreds of thousands of sellers and Shopify is a hundred billion dollar company.

22:56

Okay. Maybe retail is bigger than the sort of, you know, additional education business.

23:01

But,

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But, you know, we have, like, a hundred fold, you know, from a hundred billion, which is Shopify to one billion,

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you know, you you can, you can be a hundred times smaller than Shopify. If you create Shopify for education. If you make it so that any educator can come and create a a storefront to sell their their information. And that's what teachable was trying to do. That's what many companies try to do, and they're all splitting that pie in a way.

23:23

But I like this one because I think it doesn't compete with all those. I think the developer ecosystem, the, you know, developers teaching other developers or wannabe developers

23:33

is quite differentiated, and the product is quite differentiated from what teachable, like teachable kajabi, Think config, they're all the same. It's just you create a video library, you charge students, they get access to the library, and then, you know, the teacher can communicate with the students or whatever. How do you find this guy?

23:50

I was on Twitter, I think. I just saw I don't know. I don't know how maybe one of my guys sent it to me. I don't really recall.

23:56

I think Zack actually, who is my out for my phone. I think he saw it. And I was like, this is cool. And I was like, as soon as I went to the landing page, something clicked with me. Now this is still very small. I think what can you I think he's under a thousand dollars of GMB right now. Like, I think he's got, like, a couple teachers who it's been live for a couple weeks

24:13

And, you know, he's got, like, a thousand dollars to see. Peal. What's that? What? What's it called? Slip? Slip what's the URL? Slip dot s o.

24:23

Yeah, like it's neat. I think I've always had a little bit of a problem with this type of stuff because whenever

24:28

do you know what the finish rate is for courses? You know it's like ten percent. Six percent. Yeah. Like, so,

24:35

a hundred people buy it. Only ten if you consider using the product doing the whole thing, only, like, ten of the hundred are actually gonna do it if you're lucky. I have a friend who just so he's he's doing a course. It's a couple thousand dollar ticket price. Right? So people putting down a few thousand dollars to learn this thing.

24:51

And, he said,

24:52

guess how many people are finishing the course?

24:56

I was like,

24:57

oh, no. Don't tell me. It it was, like, I think I think twelve people had finished the course. It's, like, you know, whatever. It's less less than less than six percent. I think had had actually finished the course. He also said, guess some people got to fifty percent. I think it was, like, twenty, twenty something percent of people had gotten halfway through the course. He's like, did I make a shitty course? And I was like, no, dude. This is just what self serve education is. When it's self serve, and there's no peer, like, peer pressure, there's no, like,

25:25

accountable teacher who's, like, training you every week or, you know, you're showing up to a live live thing when it's it's Netflix. It's on demand. I can go I can go learn more whenever I want. I paid for the thing. Even paying thousands of dollars is not enough skin in the game to do this. It's very counterintuitive. You would do. It's not even

25:42

you paid sixty grand a year, whatever you paid or your someone paid to for you to go to Duke and you missed classes.

25:49

Oh, yeah. That that's a great point. Yeah. I was I basically, you know, for four year I took a four year piss down the drain of my, in my college tuition. Is is the way I would describe that experience. So anyway, that's one of the reasons why I'm not, like, all gung ho about course businesses because I'm like, damn, like, no one uses your shit. I'll say this. Not all have that low complete rate. I invested in Maven, Guggins, you know, Guggins Bayon. He's company. He did you to me. He saw that low completion rate problem. He created this cohort based course,

26:20

product where you get a batch of people in. They're gonna do the thing for a defined period of time, five weeks, There's live instruction every week, and the completion rates are way better. Right? Like, that that that dramatically increases it. Lamda school. I invested in Lambda school. Lambda school had like a eighty percent completion rate when I invested way back in the day. And so I knew something is different about this company. I knew the standard is six I knew these guys had eighty plus. And I was like, what'd you get different? He goes, well, it's live.

26:46

You show up to class with a bunch of other students and a teacher. And,

26:50

you know, so and we and we do good filtering up top. Most course companies, they're trying to sell as many seats as possible. Lambda School is the opposite. It's like a Harvard trying to only accept the one percent of students that are actually gonna do the thing. And so, you know, depending on the business, you can get wildly different outcomes. But, yeah, you're right. As a general rule, their com you know, the usage kinda sucks. Dude, you have so many ideas here. Where did you find all this? So what the hell is,

27:13

You inspired me, dude. You were working on growth. And I was like, I If he's doing growth, I better bring the fucking heat on content. So I was like, I'm coming with a bunch of ideas. What the fuck is spoken? Sounds sick.

27:24

Yes. Okay. You wanna do spoken? So, spokens, s p o k n. It's podcasting

27:29

inside companies. What's the URL?

27:32

S p o k n. I don't know. You'd have to Google it. I don't have the URL. I did. I I there's it's so new. They don't even show up really.

27:39

Oh, shit. Sad because I'm giving this guy a shout out. They're growing fast. Got it. So if you it's,

27:44

get spoken dot com or if you just Google

27:47

s p o k n in quotation marks, you'll find it. Right. And tell them I sent you. So,

27:53

okay. So what is this? So I when I first started this podcast, I used to record out of a studio.

27:58

And, in San Francisco, there's, like, this old radio station place And they were like, radio's kinda dying. What if we converted these radio studios to podcast studios? And so they were the only one in San Francisco, if you just, like, Google for it. It's kind of amazing. Hundred bucks an hour go go record. And, and so I wanted good quality so I went there. And I used to book, like, on their little scheduler. In some days, I would see it was just, like, all booked. And I was talking to the dude, and I was like, who the hell is booking? How many podcasters are using this thing? I feel like It was like, how many people Yeah. Would do And he was like, oh, sorry that day. Facebook booked all the hours. I was like, what do you mean Facebook booked all the hours? Facebook doesn't have a podcast. I go, oh, Facebook has tons of podcasts internally.

28:36

I was like, what? Because, yeah, they have, like, a managers managers podcast

28:40

that is just a internal podcasting,

28:43

podcast for Facebook managers to talk about managing inside Facebook. And I was like, oh, that's actually kinda smart. Like, we've talked about this before internal media companies. I think this is a big opportunity. You think it's a big opportunity. We've talked about it from a a blogging point of view, newsletters.

28:59

We've talked about it on, like,

29:01

like, kind of like, like, central announcement dashboards.

29:04

So building tools for companies

29:07

to better communicate building basic build the internal high school newsletter,

29:11

news high school newspaper, I think, is what we call What is the high school news newspaper for your company? Yeah. I think this is so awesome. Ever since you said that, I can't get that idea out of my head. If you're building one of these, please reach out to me. Wanna invest in all of these. I wanna invest in, like, twenty of these companies. I'm trying to find that episode. Do what would I search to find it on Google? My first million internal in a what what are we what are because I'm talking about a mail chimp mail chimp for companies, I think. I I don't know what we called it at that time, but the core idea is just like a a a high school or college will have their their school newspaper.

29:41

Why don't companies have the same? And if it's gonna be a newspaper, it's not gonna be literally a physical newspaper. In this case, with spoken, it's a podcast. For inside companies. And companies will clearly pay for the, like, kind of like the platform, the recording, the

29:54

library, and the, like, private,

29:56

private feed

29:58

that others can't access, that's for your company.

30:01

And, you know, the companies that need this are very large companies. And so I don't know realistically,

30:06

like, Okay. So I think that's all cool. I don't know realistically

30:09

how many people at Facebook are like, fuck. Yeah. I'm like, commute to work today. I'm gonna listen to the manager podcast. Like, Maybe nobody wants to hear this shit.

30:17

But maybe they do. Like, maybe there's interesting personalities. I know that if at Twitch, if Twitch had an internal, like, podcast, I would do one. I would do one on you know, managing or product or innovation or whatever. I don't know.

30:30

And I don't I don't know how many people will listen to it, but I think it's a very interesting niche that turns it's a niche of podcasting that is highly monetizable. What do you think?

30:38

Yeah. So on on the surface, I think this is so badass. I'm I've been a fan of this idea for a long time. I don't know where we came up with this idea. But I've I've I think that at the time we discussed this, we were like, oh, this might be one of the most straightforward ways to make a lot of money on this podcast and we the ed the at that time.

30:56

I'm looking at We were talk I think we were talking about it because I was publishing my three two one

31:01

or about one, two, three newsletter,

31:03

inside Twitch. I I had told you, hey, here's a networking hack out doing inside the company. I write this thing. I send it to all the execs, like, the twenty five person exec team or whatever.

31:12

And it's just a great way to stay in front of people. They stay top of mind and help them get to know me. And it takes me one hour and I get an I essentially get an hour with all the execs just by me putting the one hour in.

31:23

And so

31:24

but I was saying, you know, I'm just sending this in Gmail why isn't there, like, Mailchimp or ConvertKit for sending stuff inside companies? That's kind of one of the ways we're talking about. Company called recessed. It's called recessed dot I o. And I've already I've already grabbed it. So, by the way, episode fifty three is where we talked about it. If people wanna go. Episode fifty three. Alright. I'm gonna write that because because I'm actually doing this this series where I'm gonna go back and look at old ideas And this is a good one.

31:47

Recessed dot I o. It started by this guy named Ryan Dice. It never really got off the ground, but it's called easily sent internal email newsletters and track results. So it's basically what you're we're describing. It and it hasn't taken off. I'm also looking at spoken. They went to White Combinator. They're in class of w twenty one. So winter twenty one, does that mean still in it. Yeah. That's, like, now.

32:08

And they cut the company launched in Actually, not even now. It's fucking spring twenty one. I don't know how that works.

32:14

Wait.

32:15

Yeah. What the hell? It says w twine.

32:18

It says w twine. No. Well, it could be winter twenty one, January. January twenty one. Oh, okay. I gotcha.

32:25

I guess. Yeah. Not December, January.

32:28

And it started in two thousand and eighteen. And I'm wondering why it hasn't taken off a little bit more because it's three years in, you would think it would have a little bit more traction. And so on surface, I think this is a brilliant idea. I'm wondering what's going on and why it's not kicking ass. I think this is a fantastic idea.

32:45

Alright.

32:46

I I I like this idea a little better as the newsletter one because I think it's just more accessible than podcast, but, both are cool. And we should ask Ryan, Ryan Dease is your buddy. Right? You should ask him, like, what's what what's the deal? I feel like he's just trying to tell you why the well, I don't he's never told me this, but Ryan Dice has loads of companies.

33:06

Right.

33:06

So the scene this is because of because this is pretty innovative, you'd have to be all in on it, I think, to make it work. So I was wondering what's going on with something like this. So if you're building this, let us know. If you're like, no, I want a project, I wanna build it. This is one where if you're credible person, me and Sam will invest in this, I think, to to get something like this built. By the way, we have a new email. It's called m f n at the hustle dot co. I'll give you access, Sean, but basically,

33:31

any because I get too many emails, and I think you do too. So if you guys wanna contact us and if you are building this m f m at the hustle dot co.

33:39

So you can email us us if you're actually making that. Do you wanna go then another one? Yeah. Let's do another one. Alright. So

33:47

crimewalk.

33:47

Okay. What is this? So I was

33:50

I don't even remember what this was. So, basically, there's like an air so Airbnb has this experiences thing. And, you probably know much more about this and,

33:57

your wife works there, and and you're also, I think, the type that would do something like this. So I saw this I saw how much money it was making, or I don't remember what it was exactly.

34:07

Okay. So if you go to Airbnb experiences, there was a experience, and there's in our doc, there's a link to it just slightly below,

34:14

where it's a retired NYPD officer

34:17

will guide you through a walk through New York.

34:20

And it's a guided mafia and crime walk.

34:24

I'm like, wait. I've been running this for so long. This is so cool.

34:29

So it here's the description. I'm just gonna read it word for word. First, let me say that most gangster tours in New York are total b s. This experience comes right from the horse's mouth. No tour guide, no filter. Get real stories while visiting notorious gangland locations as we walk from East village to Little Italy experiencing what it was like to associate

34:47

to be an associate of New York's famous mafia families.

34:51

You'll hear firsthand accounts of the New York New York City mafia and crimes in New York and taste local cuisines.

34:57

So I I I saw this. I was like, this is a such a good idea.

35:01

I think I saw that this crime up was making a lot of money. So, it was very successful, which is not a surprise to me. I I would do this if I was, you know, in New York. I this is this is great.

35:11

But a couple things kinda here's the business idea. So first is this is cool. Quick reaction that I have an idea. Well,

35:17

on okay. So this first of all, I just sent this to my wife because we're moving to New York for a little while. I said, we're doing this. Second,

35:24

he charges around one twenty to one thirty, depending on the date per person. In the description, he says that he has had eight thousand guests. So a hundred and twenty three dollars times eight thousand is a million bucks.

35:36

Exactly. So a mill I think that's what I that's what originally caught my attention was. Here's a

35:42

who has built an experience? I think that was my kind of curiosity. Who's built an Airbnb experience? That have made a million bucks. Right? Cause this is a big platform.

35:49

Certainly, somebody's doing well. And so so this is kind of how it caught my eye. Okay. So what's the idea? The idea is

35:57

this is a cool thing for a cop to do in retirement. I, I, I told you we had that, that police situation where I had to go do a shake down. We we brought a cop with us

36:07

and became friends with that cop later, and was getting to know, you know, as the first cop, I really have become friends with as an adult.

36:14

And I loved her. She was great. And, so so I was like, well,

36:20

what's, you know, how do cops can can cops make more money? Because she was describing how hard it is to be a cop nowadays. There's, like, kind of, like, a lot of cop backlash because of BLM and all that stuff. She's like, well, I'm a good cop. And, like, also, like, budget cuts, like, defund the police, bun budget cuts are happening all around. And so, anyways, long story short, I think this is a cool thing for a retired cop to do. Also could be applied to retired kind of anything. Anybody who has a cool job, like, whether you're a SWAT officer, a, you know, military veteran,

36:49

firefighter, whatever it is. I think there's a lot of people who a lot of people who are like me were like little weaklings that set spend all of our days behind a desk, and we want this, like, safe way to taste, you know, an adventure,

37:02

and, like, what the real tough world looks like. And so that's why, like, Spartan race and stuff, that's why they do well. And similarly, I think that these, like, kind of crime walks would be would be cool. So then I took it a little bit further. Well, why don't people do this with more things? So why don't you take every

37:17

physical venue where something interesting is happening.

37:20

Breweries do this. Right? Breweries say, hey, we got this brewery, but we also have the side business of people come through. They get a tour of brewery. They get to see how it's made. They get to taste the beers. They get to take some photos. They get to buy our shit on the way out. And they've turned

37:34

brewery tours as a, like, additional income stream for breweries. So why doesn't this happen for more things? Like, when I visited, you know, the warehouse for my wife's, you know, e commerce business, I was fascinated. It's like this eighty thousand square foot place. You get to see all these forklifts coming around and how it how it works, how fulfillment works when an order comes in. Does it get put in a mailer? How does it get taken out of here? And so I think that for everything, factories, warehouses,

37:58

police stations, firefighter stations. I think they should all have this as a business. Vader Media did that where and you could well, I don't know about COVID anymore, but but prior, I think it was like a twenty million dollar a year business it would cost ten thousand

38:11

ten thousand dollars

38:12

per person or per, like, couple. And you and your co founder or you and whoever can go to the Vayner media thing. And they're, like, head of people with just to have a discussion with you. And then eventually Gary would come in for, like, half an hour. And all you do is you learn how an agency works and you get to walk around the office and see, like, where the departments are. And you could go to the Eventbrite page, and it would show you how many seats they had and how many were taken. And I did that and I just did the math. I'm like, oh my gosh, this might make, like, ten to twenty a year. If Right. Like, if seven of eight of the seats are actually full.

38:42

It's actually And that was that was ten grand?

38:44

Yeah. It's called the the,

38:49

if you go like a Bainer media eventbrite, you'll find it. It was called So so this is I'm an age I'm a small agency owner. Jerry V is my hero.

38:57

Vayner Media is, like, what we wanna be someday.

39:00

I'll pay ten grand to basically get to go. Check it out, see how it works, meet Gary, shake his hand,

39:06

spend twenty minutes there and then, like, leave. Is that is that basically it? Yeah. It's called the, vayner media

39:13

daily digital deep by.

39:15

Deep dive. And if you look it up on Eventbrite, you can Dimid name. Yeah. It's a dumb name. Am I right?

39:22

Brayou. Is that what it's called? And so if you look up Eventbrite

39:26

Vaynermedia,

39:27

you'll see it. And you could look at the past events and you could see how full it is, and you could see the price. It's it's pretty ridiculous.

39:33

Not really not bad, but, like So I didn't look this up beforehand, but I'll tell you another version of this. That's cool.

39:40

Are you a basketball fan? Do you know who coach k is?

39:43

Yeah. Duke guy. I I know. I'm I'm I'm not an idiot, but I'm not a fan. Okay. So the four ds, by the way, it's called the four ds.

39:50

It's called the four ds,

39:52

vaynermedia

39:53

four ds. I guess that is daily digital deep dive.

39:57

Okay. Cool. So,

39:59

so coach k, who is the Duke basketball coach. She's the most famous college basketball coach, probably of all time.

40:06

And he was the men's Olympic coach for the dream the the the latest dream teams, regime teams like LeBron and Kobe and all those guys. So he's a pretty popular guy. And,

40:16

he does a thing every year called CoachK's Fantasy Camp. It's almost identical to what you're talking about. And now you got brain spinning that how many more of these are there and how many more should there be? And, maybe we need the my first million Dream Camp. So here's how this works. Coach case fantasy camp. You pay ten thousand dollars and you get to go. Who are these people? They are, you know, Duke students who, like, you know, there's a bunch of Duke students who are, like, kind of investors now, CEOs of companies,

40:42

and, they were big basketball fans. Now they got a bunch of money. They're kind of in their forties with, you know, fifties.

40:47

And they pay to go to this thing. What is it? You go for the for, I think, like, a five day program or something like that. You go back to Duke Campus and you live like a player. So you stay in the dorms, I think, or you, you know, you stay kind of on campus or right next to campus.

41:01

There's, like, a a bug basically brings you on to campus and you you could come into Cameron indoor stadium, which is the Duke basketball stadium. It's like the hallowed ground.

41:08

And, coach k takes you through a camp where you you're, you know, you're on the court. You're shooting. You're doing the drills that the players do. You get the motivational talk that coach k gives. He brings in old players to come. Oh, that's Carlos Booser. Oh, that's JJ Reddyk.

41:22

You know, you get to autographs and kind of, you know, but but it's more intimate because it's ten grand. There's, you know, a few hundred campers, I think. And, so they actually get to meet those guys and and actually hang with them. And for the players, it's cool too because these are all, like, CEOs or high level hedge fund guys. They actually kinda want this business network also.

41:39

And, you get to wear the jersey, you get to go into the locker room, They play the sounds when you come out and, like, you know, you've got your dad bod, like, your fats coming out the side of the Jersey. And it's Here's no problem. Comes here comes Duke and you get to run out and there's, like, no fans there because it's not real again.

41:55

Anyways, this thing's awesome.

41:56

He must make a of money off this thing. I haven't really done the math because I heard about this when I was in college. My roommate was a manager on the team. So he he was part of the kind of the team program. So he would stay during the summers to be the the kind of the the Uber, the shuttle bus driver for these guys. And he's like, I was like, why are you doing this? Sounds lame. Like, why do you wanna do this? He's Oh, I make a killing in tips. These guys will just hand me hundreds when they get out for the five five five minute ride of, like, from the from the dorm or the hotel to the to the gym. He's like, I'm getting a hundred bucks from these guys. Every time I do one of these shuttles, it's amazing.

42:29

And, and the network is great. Like, I meet some of these guys. They're, like, high you know, this guy started this. This guy started

42:35

So I think this is cool. And I wonder how many more people do this or could do this because it's a very interesting little niche. You do it for every sport, and and I'm so into this. I don't know what

42:44

I don't know what I could do it with, but,

42:48

I I'm onboard. Here's here's a version of this if you're a hustler. Okay. So so if you're a hustler, here's what you do. You go to,

42:56

Grant Cardone. You go to, you know, people who are, yes, they've made it and they have a high profile, but they actually don't make

43:04

as they still need money. Right? So, like, you can't I don't think you could do this with LeBron James necessarily, but I think you could do this with a college football coach, because college football coach is, like,

43:12

you know, at at every program, don't make tons of money. Dora or

43:17

a really famous high school coach. Yeah. Exactly. Or,

43:21

it could be a CEO of a company or, you know, whatever. And you basically create the same sort of fantasy camp mindset

43:29

or the 4d tours. And it's like, hey, I will run this whole thing for you.

43:35

I just want twenty percent of profits. Okay. So here's what I'm gonna ask of you. When I bring people over at this time every week or once a year or whatever it is,

43:44

You come out, you kiss babies and shake hands. And, let me do this. And so it's a way to attach yourself to an influential program institutional person

43:53

and create this business line, you know, from scratch because really you're just offering this to their, their fans.

43:59

Dude, I think this is actually what I've thought about doing because I enjoy using I enjoy physical work.

44:06

I whenever I'm done working here, whenever I'm done, I, like, before I start my next company, I'm what I'm gonna do is I'm either I'm gonna go and read a book and I'm gonna master,

44:17

like, a niche, like, crime in New York or,

44:22

the Gold Russian San Francisco or something like that, or I'm going to start a landscaping company, something that I'm gonna have to be outside all day, working really hard. And I think

44:33

I can turn it into a million dollar a year company

44:36

like, inside six months. I truly believe and the reason why this fascinates me is because, a, I I love it. I love, like, being physically exhausted I enjoy that. But also,

44:47

because I think that far too many people are trying to make money on the internet, which is cool and all, when they could probably crush it and become quite wealthy by just doing some something outside that is totally, like, so it won't scale. Yada yada. I'm like, fuck it, dude. Who, like, do, like, you know, first of all, everything could scale at least a little bit. And second, like, who cares?

45:09

I would love to see somebody do manhood as a service. Okay. What's manhood as as a service?

45:15

So in the again, same way that Spartan race and tough mudder. They're kind of like these, like, pseudo tough guy events that you can go do Oh, I did something hard outdoors. I got muddy.

45:28

I got cut. You know, I I climbed this mountain. I got this headband, and I drank a beer at the end.

45:34

You know, you get your man card. Now, if anybody who really knows, knows that this is not a real man card, this is a fake ID, but, you know, this is your McLove in a man card.

45:42

But it that's what these are offering. Offering man who does a service. And,

45:47

I would like to see somebody take this to the extreme. So I'll give you the example.

45:51

Brother Aaron, who comes on here. I think I'm gonna hear twice or something like that. And people know him because people like him because he's kind of a nut. Like, he comes on with conspiracies.

45:59

And rabbit holes, and he just goes all in on things.

46:02

He has gone all in on,

46:04

like,

46:05

manhood. He's sort of, like, dude, we're all too soft. So he trains, like, jujitsu

46:11

and boxing, and he just wants to do an amateur fight. Why? Cause he's like, I just wanna see what I made of. And I think you could take that concept and make it a weekend traveling circus.

46:20

It goes from city to city.

46:22

And you just say step up

46:25

and

46:26

face some pain. You wanna see what it's like to get, like,

46:30

kind of tortured? You wanna get can you take a punch? Can you get, like, like, a tough motor? There's the electric shock at the end, and you kinda wanna know, like, what does that feel like?

46:38

You know, like, can you go in this isolation tank and, like, could you last an hour? I don't I don't know what the actual product is, but I know it's a counter intuitive thing. It's like, wait, people are paying to get, like, kind of, like, do physical labor. They have to, like, chop down this fucking tree, and they don't get picked up until they're done. It's like, yeah. That's what this is. It's like, hard work slash pain slash like manhood. Like, what did we used to have to do that we don't have to do anymore? What's hardship

47:06

that we are sheltered from because other people do it for us or machines do it for us or whatever. And, I think there's actually, like, a very big craving in society for,

47:15

for those types of experiences. Agree. I've been going boxing every Friday and I just, like, love I'm like, I need to get punched in the face so I could feel alive.

47:23

Like, I gotta do it. It's all happening. Again, like, tough mudder, you make it safe enough where the action you the mass market is pussies, basically, who don't actually wanna go get bunch. Like, if you really wanted to go again to fight, you can go do that. So you need the people who want to have the experience,

47:38

but with padded walls with, you know, with with the with the gloves on where you're not actually gonna get, like, severely hurt in any way. But you get to experience, like, what is your level of toughness, grit, pain tolerance,

47:52

physical endurance, physical ability, what is your max

47:55

like, I think survivor should do this. I'm a big survivor

47:58

nerd, and I always see these challenges, and I would love to do them. And, like, if you're survivor

48:04

okay. Back to the camera. Jeff Propz, this idea is for you. Your survivor, your your, I don't know, you're on season forty two or something like that.

48:13

You're not getting any younger. The show is not getting them any new users. Here is new custom new viewers. Here's what you need to do. We need to create the survivor world tour. Where you go city to city and you set up the survivor events that you've seen on TV and you see can you do it? Can you hang? What will this do? Survivor super fans have a deeper way to connect with you. They'll pay, you know, shut up and take my money because I've I love the show. You can get the players to come out because they ain't doing shit anymore. Right? They're just doing cameos. So they'll come out. They'll they'll do it just to extend their lifeline of fame.

48:44

You'll get new people who will go with their friends to go try this thing. They'll get into the survivor universe. And then when I'm watching the show, it's like, dude, I did that one where you have to hang on to this poll for as long as you can. And it's an amusement park or a carnival or a affair,

48:59

but branded by one of these shows, or maybe multiple shows that get together and do this. Do you think of my idea?

49:04

In. Yeah. I mean, it's almost like,

49:07

it's like a TV version of Disneyland.

49:10

Yes. Yes. Exactly. You take the IP from TV

49:13

and you make Disneyland out of it and as or or, you know,

49:17

yeah, like any kind of carnival affair. If they had, like do you remember you know that TV show, the challenge that both you and, like, so Sean and my wife Sarah, like Do I remember the show I watched last week? Yes. Yeah. They, like, text each other about

49:28

this thing called the challenge. I don't I don't know how it ended. I mean, I see it in the background when Sarah's watching it, but they they love it. I thought you were a fan. You didn't even watch the finale. I don't have anything to do, I'll sit with her and watch it. I I have literally no idea how it ended. I think the ending was, like, last week. Right?

49:44

If they have, like, a challenge

49:45

location where you could do I know there's, like, a famous one called, like, wall ball or something like that. Hall ball. Hall ball. Yeah. Like, if they, like, we would have gone. Let me describe Hallborough for for people who don't know, because,

49:56

you know, there's not many the crossover between people who care about business attack and watch the challenge

50:02

you know, it's a lonely lonely island. So Hallboro is a imagine a narrow hallway, like, two feet wide. It's just plexiglass

50:10

so two plexiglass things with a two foot gap in between. And on one side, there's one person wearing football pads, another person standing on the other side. And then the guy says go, and you have to run straight at each other in this narrow hallway. You smash into each other. And then it's like whoever gets out to the other side and rings the bell first wins. And, it's the famous thing there, but this is exactly what I would do in my kind of manhood as a service fair or my or my TV fair, which is Yeah. You can do hall bro. Come step up. Sign the waiver. Step up, and you get to do hall bro. You get to experience this. We there's video cameras already positioned everywhere. And you get to share this content onto Instagram,

50:47

at the end of it, just like the Museum of ice cream, just like tough mudder. It's duties for photo opportunities.

50:53

I've alright. I've got we're we're probably gonna have to wrap it up soon, but I've got two stories that I'm gonna bring up. The first is I was at my friend, Nick Ray's house the other day, and I met the founder of Museum of ice cream.

51:05

And I told him we talked about him, and he was like, oh, I know. And I and we were never disrespectful about him. But I think we were, like, not

51:11

bullish on the idea. So we'll we'll have to I I think we were both, like, this is a great business idea, but, hey, if you go, kinda underwhelming. I think that was, like, our both of our, like, true user opinion of it. So we're gonna have to have him come on. But second, have you heard of museum hack?

51:25

No. What is this? So I went to my friend, Nick's house the other day, and I've been buddies with him for a while. And he's got this website called museum hack dot com. He recently sold the business, but this is just another example of one of these tour things that we've been discussing. So he I don't even know if he knows a lot about art. I don't know what his background is actually, but he likes he just enjoys museums.

51:46

And so he built this business that was making two million a year in sales, and you would pay him or eventually he would train people in a variety of cities, and you would pay fifty to a hundred dollars. I forget the plus admission to the museum, and in New York, the museum's free, and he would give you a custom tour of a museum and explain you explain to you the the background behind the different paintings and different pieces of art. But he would do it in a fun way. So if you go if you Google Museum the meta description is Museum Hack, fucking awesome museum tours. So it was, like, clearly like this, like, young hip, you know, whatever thing. And companies would pay money to send their employees there. And they do it in six cities, I think. So they have people in LA, San Francisco, New York, and then a few other cities. And it was a two million dollar a year business, and this is all that he did. And it was very successful.

52:34

It was a lot of work to set up, but it kinda ran itself after a while. And

52:39

Pretty simple and straightforward and pretty amazing. It's called Museum Hack. That's the business. That's cool.

52:44

I like that one.

52:46

You had two stories. Is that the one? Is that both or is that one? That was both. Okay. That's both. Can I do one more idea? We wanna try to slip it in. Alright. So this is related to related to manhood as a service more like back to the roots, which I think kind of like what you were talking about was like, I'm gonna buy a farm. I'm gonna, like, own the farm, and I'm gonna, like, offer tours of farm and let people come, like, farm with me,

53:06

or a ranch or something like that. Right? And you're talking about rent the chicken. I'm looking at the site now. Rent the chicken is what I wanna talk about. So what?

53:13

I saw this little thing that showed that that's talked about how the chicken rental business has been booming during the pandemic. Okay. What is this?

53:22

People are renting

53:24

chickens,

53:25

like pet it's like a pet in a box. So chicken kind of owner's breeders. I don't know who real farm people, basically,

53:32

are taking chickens and basically saying, hey,

53:35

Sam, who, you know, lives in Austin and, you know, has his house, Do you want a chicken coop in your backyard? Here's what you get.

53:42

Hey, there's two chickens back there. Cool. You kinda got a little pet. I I'll bring the coop I bring the feed. I bring the instructions. I I kinda boot you up. I I let you know how it works. They're gonna lay, like, six eggs, you know,

53:54

a day or whatever. Like, You're gonna get fresh eggs that are awesome from your own coop. And you got this pet, that's back there. And, like, you get to talk to them and pet them and But, and, like, I know, for example, my daughter is, like, eighteen months old. Like, kids love animals. And so I wanna get her, like, some kind of animal soon that's, like, a, like, because we have cows that come in our backyard or, like, to our fence. And it's, like, her favorite thing in the whole world is, like, cows, cow men, she says, like, you know, Kelsey moo. Kelsey moo, like, it means, like, I wanna go see the cows. They go moo. And so I take her to the fence and she sees them. And she's, like, wants to touch them. And it's, like, her favorite thing.

54:29

Our friend Ramon had a little chicken coop in his backyard. Yeah. Three of them. Three chickens back there, and his son, like, liked it, and they used to go out there and, you know, feed the chickens and get eggs from them. And so this is booming. So they're all like sold out. So all the rent chicken rental companies

54:43

can't get a chicken right now. They're all, like, totally booked demand during the during the pandemic, like tripled. I think it's still small numbers because they were, like, Oh, yeah. Demand triple. Last year, we did seventy seventy we had seventy chickens to rent, and now we have, like, two hundred chickens to rent. So it's, like, that's still not that many coupes that you're running out. Pretty amazing.

55:03

But I'll call this my this is my new segment called

55:07

blue collar side hustle. I may never do the segment again, but at least for this No. We're gonna do that. That's a good one. Blue collar side hustle. This is a way to make a few thousand dollars. That's the whole episode. This whole episode is blue collar side hustles, I think, actually.

55:20

Cool. So so we talk about side hustles where it's like, oh, make a newsletter, build an audience. Build a job board, build a website that does this. Do drop shipping blah blah blah. No. No. No. Blue collar side hustles. Things you could just do with your bare hands. Make money with your bare hands. So here's how it works. Whatever city you're in, there's probably demand for these chicken rentals where you are too. If all these other ones are sold out, there's probably demand in those cities and in NASH fill and in Florida and in LA and in everywhere. So

55:46

rent some coupops. Basically, go get some chickens and start renting them out to people who want to

55:52

be connected with nature, have a little pet in their backyard that's low maintenance and get some fresh eggs. So I think this is a great idea as a simple way that you could be making. I don't know what it is. You know, five to ten grand a month of side hustle income

56:04

through

56:05

your blue collar side hustle. Dude, in this website, rent the chicken, they also have a thing called buy the eggs or something like that. And you can find out where the so rent the chicken. They put you a thing near you, and then they have a thing where find out where the nearest one is, and you could buy the fresh eggs from your Which is cool. Right? So you can go farm to table, but you're just in the city and you're just getting it from somebody who lives two miles away. They also do this with schools, which I think is again smart because kids love the schools and offices. Hey. Are you a school and office? Great. We can do a six week program where you get chickens for six weeks. Guys get to name them, take care of them, pet them, blah blah blah. Take, you know, kids are gonna have fun, and then we move on, which back when I was in school, we had the same. We had like class pet for, like, you know, everybody got to take a home for two weeks or something like that.

56:51

You know, so we had that. You have, like, a beekeeper thing or, like, you're a beekeeper, you bees, bees and honey. Maybe bees and honey is, like, another little genre besides chickens.

57:00

But I think anything where it's a simple low maintenance pet

57:04

that is

57:05

an orthodox.

57:06

And, ideally, provides a little bit of food you can eat, so eggs, honey, something like that. I I think that that is how you find this. One thing to do.

57:15

Again, dude, your growth you were working on growth. I said, I gotta find something good. And then I just closed my eyes and started typing buttons, and this came to me. This is,

57:24

very cool. So it

57:26

rent the chicken is not okay. So it's here's the price for Houston. Houston's near San Francisco. They over to you for free. It's only two hundred and eighty five dollars for a five week rental

57:37

February to October. They deliver and set it up for free. You get seven eggs that are gonna

57:43

be hatched, you get, a

57:46

box. I think you get one chicken.

57:49

This is so interesting. What a cool one? Sixty bucks a week. Right? Sixty bucks a week to have, you know, a a chicken or two in your backyard, making eggs. Oh, rent a chicken. Rent the chicken is cool. I'm in to rent the chicken. I went to, a party the other day, and it was they had a backyard petting zoo, and, like, a petting zoo delivery services. Kids party or an adults party? It was an adult's party, and they had it was basically all the backyard. It just means they they have chickens. They have a guinea pig.

58:17

And I think that's oh, and rabbits.

58:19

And,

58:20

that's what this reminds me of,

58:22

rent the chicken, backyard petting zoos. I'm into all the shit, man. I like all this stuff. This is this is a good one. I actually think this is something I might sign up for, but they're not in Austin.

58:33

My but my friend who had a chicken, he said the eggs looked different, but they didn't taste different.

58:39

But I would feel a lot better eating backyard eggs than store eggs.

58:43

For sure.

58:45

Can I then let me switch gears real quick? How do you stay focused? Because when I'm doing this so I'm like, I'm all in on podcasts right now. Like, that's all I think about. It's all I'm it's almost it's almost all I work at work on. I have two hundred unread texts. I've got hundreds of voicemails.

59:02

I get phone calls from, like, salespeople selling me crap. My email is ruined. Twitter sucks.

59:09

My Slack is constantly beeping. It is so hard to get the zone and focus. How do you do it?

59:16

Well,

59:17

I would say this. I am

59:20

not a details person

59:22

in general. So I would say one of the ways to stay focused or one of the ways to get shit done, instead of saying stay focused, I'll say get shit done, is to correctly identify, like you said, the eighty twenty

59:33

of any project. So for you, you were like, for the podcast, okay. What do I ultimately need to do? I need to get people to smash the subscribe button. So how do I get more people to hit subscribe today? Right? So you you focused on the thing that matters, and you threw away the rest, and then you, like, did the what's the one step I can take today to, like, get that to happen more. And then tomorrow, I'll come up with another one. And the next day, I'll come up with another one. So that's you didn't say it in so many words, but that's how I operate. I identify what is the thing that if I just did this one thing, it's gonna get me eighty percent of the return, the the reward, the impact.

01:00:05

And then I tried to just set out Okay. Today, I gotta get this one outcome done. And that one outcome might have, like, five tasks, five, like, some tasks underneath.

01:00:14

But I'm like, okay. I've if I can correctly identify the high impact thing,

01:00:19

and then secondly,

01:00:20

if I can just narrow it down

01:00:23

you know, make it a memorable like, I don't do a to do list. It's one thing that I can remember in my head all day that this is the one outcome I gotta get done. I'll find a way to get it done. It won't leave my brain. I don't let my brain get cluttered by all the ten other things. And this bothers the hell out of my wife. Or, like, right now, my mom's staying with us. Right? She's helping out with the baby. And she's like, oh, you gotta get your car insurance link done. Oh, and, hey, did you know your trash thing? We should upgrade the thing so you get the bigger bins because your bins are overflowing And, like, all these people texted you because it was your birthday on Sunday. Did you reply to any of them? I'm like, no. I didn't do any of those things. I don't plan to do any of those things. None of those things are in line with my chief aim right now. So, like, I'm gonna, like, focus on that. And it doesn't matter what the chief aim is. Right? Like, we just had this baby. My chief aim was, like,

01:01:05

I'm gonna be so helpful

01:01:06

with this baby because, like, I can see my wife. This is, like, she's gonna drown. Otherwise, this is too hard to have two kids under eighteen months old.

01:01:14

I need to be, like, mister mister helpful. And so I, like, went all in on mister hopeful. But if it's a project, like, let's say, growing the podcast, that's what I would do. Identify the eighty the thing that will give me eighty percent of the impact, make it every day just choose one high impact thing to do, like it might be get booked on other people's podcasts, other big podcasts, because I know that's gonna drive attention.

01:01:32

Cool. I'll only do that thing. I won't do anything else.

01:01:36

So what you're describing,

01:01:38

I actually wrote about this. I have this article called. I'll do it later. Why you shouldn't worry about procrastinating, and it was written in two thousand fifteen. So I wrote those years ago. And basically

01:01:47

and I stole a lot of ideas from other people. So I won't take I don't wanna act like I invented this, but there's basically three types of procrastination. There's the first type, which is you do nothing. And that type is easy.

01:01:58

A lot of people,

01:01:59

suffer from that, and that's what you wanna avoid. You don't wanna do number one. The second one is doing something less important than what you should be doing. A lot of people do that too. And that's basically when you

01:02:10

you know you have to do this,

01:02:12

school homework, but you play video games instead. Right. No. No. You it's like, you clean your room. It's like you you you do some false productive thing when you didn't need to do that. You should have been studying for the test tomorrow. Yeah. It's called bit it's busy work, and it's meaningless. And that's actually the worst type of procrastination because you actually think you're doing something productive in reality. You're not.

01:02:31

And that's really dangerous but the third type of procrastination, I think we should all embrace. And that's actually the good type of procrastination.

01:02:37

So it is when you, when you do something that's more important than the stuff you should be doing, that's actually what you just described. So getting your car insurance is actually important. But what's more important, let's say this relates to business, it's just making a ton of money to the point where that car insurance kinda like is it's you understand that it's less important. And the best,

01:02:57

example of this is like the brilliant scientist who accidentally wears two left shoes or who forgets the shower or who doesn't take their trash out is taking your trash out important. It's important, but it's far less important than creating the theory of relativity.

01:03:11

You know what I mean? Right. And so I actually biology said something about this the other day because we said, what's your day like? And he goes,

01:03:17

01:03:19

you know, he's like, alright. We said kinda like, dude, you're thinking about all these topics like the future of x and the, you know, the the the the future of y and the past of z. These are heavy, like, these are meaty topics to think about. Like, how do you do that every day? And he was like, actually, that's not so hard for me. That feels like play. Like, I enjoy doing that. What's hard for me is remembering that I have a, you know, I have a a call I gotta be on in ten minutes and, like, stopping what I'm doing, getting there on time and remembering to go do that thing. He's like, because I completely engrossed in what I'm doing.

01:03:48

And that becomes easy, but what becomes hard is, like, normal life. And I was, like, yeah, that you're you are the absent minded scientist. Who's got, like, his desk is, like, you know, totally messy. It's, like, to someone else looks like chaos, but you know that you're piecing these things together, and you don't care about organizing your desk It's just not what's important to you. And the thing is is that logically, we all know that the third type of procrastination is good, and you should actually embrace it. But the world basically tries to beat that out of you. And they try to

01:04:13

corner and make you vanilla, and they say, but Sean, you have to do your insurance, or you have to text these people back. And the answer is often or it should be, like, But why? Actually, it's far more important if I do x y and z. And I have found this extreme question,

01:04:29

but helpful question to ask yourself is

01:04:32

will the task that I'm working on right now be mentioned or be part of me being mentioned in my obituary?

01:04:37

And if it's not, then you're procrastinating.

01:04:41

Don't don't don't don't do that. Work on the thing that will be mentioned on your obituary or has a chance of.

01:04:46

Yeah. Like I actually got into an argument with my wife yesterday about this because we have some bill that's, like, we have, like, a seven hundred dollar late fee on it. And she was, like, oh my god. We're so wasteful. Like, Why didn't you just pay this bill? I told you about it. I put it on your desk.

01:04:59

And I was like,

01:05:00

and I I was like, yes. You did put it on my desk, but I was so knee deep in learning about defy the last three days. And hey, guess what? Like, we've made, you know, sixty eight thousand dollars in three days on the in this defy trade that I was making. And, like, that's cash in the bank now. Like, could we not worry about the seven hundred dollar thing? And so for me, it's so black and white. But she comes from a totally different value set, which is, like,

01:05:25

it feels worse to her to take something that was avoidable

01:05:30

that you could have just taken care of that would signify adulthood,

01:05:34

that you are on top of your bills. And, and for me, it's the exact opposite. My values are you know, focus on the things that matter and, like, let other shit fall on the ground. And, like, that stuff is on the ground. For a reason, I just hop skip and jump around it.

01:05:48

And and and so we are so different and we constantly get into these arguments.

01:05:52

And I feel like financially I'm on the right side of history,

01:05:55

But,

01:05:56

you know, in the house, I'm definitely losing rounds every time we do these battles. So if your wife is listening to this and she doesn't, by the way, My wife does, which is weird.

01:06:05

But if show her this episode,

01:06:08

and to anyone else out there who, like, fits in this, scientists type of forgetful scientist thing where they forget birthdays or they do this and they do this, but they're really actually focused on, like, some interesting thing that will actually change their life or others lives.

01:06:21

Let it slip. Let it slide. Do not give in to this societal pressure of, like, having to focus on these unimportant things because you should instead be focused on things that actually matter. Your health Right. Whatever you're working on in your family. Everything else was pretty much bullshit.

01:06:37

Yes. So can can I give my last last piece on this? I know we're gonna move on a second, but I have I have two minutes on this, which is

01:06:44

I made a choice a long time ago. Alright. The way I realized how this works is there are people who are, you know, there's unproductive people. They're just lazy. They don't get shit done. Okay. You don't wanna be one of Then in the productive class, there's two types of people. There's efficient productive, and there's effective productive.

01:06:59

I'm effective productive. You're effective productive.

01:07:02

There's a lot of people who we work with. In fact, we have to hire people that are efficient productive.

01:07:06

What they do is they get a high number of tasks done

01:07:10

and done well, but they don't necessarily correctly identify the one or two tasks that are gonna have disproportionate rewards and then it'll go overboard on those tasks. So if you look at us, well, that's what we're gonna do. Whether it's project selection or even within a project, we will find the one or two things that will drive the most returns We will go give that a hundred and twenty, a hundred eighty percent, and then we will do zero percent on the other things. Whereas another person might say and and by the way, that might all happen in a two hour burst of work in the day or a four hour late night binge.

01:07:41

And the other hours of the day were completely, you know, we were scatter brained. We were doing other shit, and it didn't matter. There's other people who say I'm gonna work from nine to five. I'm gonna make every hour count. I'm gonna get a whole bunch of things done. I feel good because I plowed through my to do list. I was so efficient. I used every hour properly, and I got a large number of tasks done.

01:08:00

And I, you know, I have tied up all these loose That's efficient productive. So decide which one you're gonna be, both have pros and cons. I think for a CEO entrepreneurial type, effective productive is better.

01:08:10

Or at least I've seen that's a more common path to success, I should say. So that's one. The second thing is

01:08:17

just like you said that there's procrastination.

01:08:20

I you you you left the Cody Sanchez, podcast last time. But at the end, we talked about this where she she's talking about finding mentors. And, I stole this Naval quote, which is so true.

01:08:31

When people think they need a mentor to go do their project or to, like, start their startup. They're looking for a mentor first. It's just an advanced form of procrastination.

01:08:39

You will find mentors along the way. You'll find people who are super helpful, who have experience. They'll guide they'll open doors. They'll guide you. But, that is not what's stopping you from making progress right now. And if you are looking for mentors before you do the thing, you are procrastinating. You're just doing it in a way that other people can't point and laugh at because you're not just eating Cheetos and watching TV as your form of procrastination.

01:09:00

And the final point, which the final point is,

01:09:04

there is a class of things. And right now, for example, I do this list. I I I've done I've I've put this in my frameworks PDF that if you if you go sign up for my my newsletter on seanpourri dot com, this is the first thing I send you. It's my frameworks PDF. I have this, like, iron cross or it's called an Eisenhower Howard matrix. It's basically like a,

01:09:21

a two crossed lines And the the up and down line is basically impact. So low impact to high impact. And the left to right is urgent and non urgent.

01:09:30

And so on a given day, you wanna do the things that are urgent and high impact.

01:09:34

But what it but so that's obvious.

01:09:36

But then what do you do next? And once you do those two things, what do you do next? Do you go to the bucket that is urgent

01:09:43

but low impact or high impact non urgent? And what most people do, ninety ninety five percent of people, including myself on many days, is we'll do the urgent, low impact thing. We'll pay that bill We will call that person back. We will, you know, whatever it is. Type those loose ends because they're due today or they're due yesterday.

01:10:02

But there's a whole other batch of things that are important and non urgent. They just sit there, like, ticking time bombs. And the great quote around this is that you know, what's important, but non urgent,

01:10:13

becomes urgent very quickly. And, what what ends up, you know, it becomes urgent when it's too late.

01:10:19

So, like,

01:10:20

me right now, this is setting up my tax strategy, my overarching tax strategy. How do I manage? Do I need an estate? Do I need a trust? How am I gonna do all this? I don't know about that shit. It kinda makes my mind bend a little bit. It's easier for me to just avoid that because there's no, like, there's no specific day where I have to get that set up. But every day that I don't, I'm not doing some of this. It's, you know, high impact or or a very,

01:10:42

large, large impact thing. And so

01:10:45

think about the things you do on this axis and then try not to just avoid those things that are non urgent and high impact because That's actually where a lot of value gets driven.

01:10:55

I, I'm doing all that shit now. I can't stand it. So I agree. I think we had a good little rant on procrastination

01:11:03

on, productivity.

01:11:04

Okay. Great. Good episode.

01:11:07

That's it. That's a wrap. I'll bring you give us the grade. People hate it when we put the grade up front. I got, like, five messages being, like, I prefer it,

01:11:15

I prefer it at the end. Alright. That's good.

01:11:19

Alright, everyone. I asked you to either leave a review or subscribe and send me proof, and

01:11:25

hundreds, maybe even north of a thousand people did. I'm not gonna read all your names right now, but I'm gonna get to everyone eventually. But I'm gonna give a few shout out or I'm gonna give a shout out to a handful of people that did it. So,

01:11:35

Here's everyone who subscribed and sent a screenshot. If you wanna get a shout out, you could do the same. My email is m f m at the hustle dot c o. So it's my first million m f m m f n

01:11:48

m f m. Sorry, at the hustle dot c o. Subscribe

01:11:53

to the podcast and send me a screenshot, and I'm gonna read your name. So give a shout out to Sam Dicke, to Alex Connor, to

01:12:01

apostolos

01:12:03

oh, this guy. I think I he's a Greek guy. Apostolos

01:12:06

d Delandis.

01:12:08

Adam Guske, Ryan Bennett, Zach Rosen,

01:12:12

Rob Barrowski,

01:12:14

Alex Radolfi,

01:12:15

Brian

01:12:16

Sanders,

01:12:17

Sanders,

01:12:19

Will sweat, Rob Phillips,

01:12:21

Richy

01:12:22

Dawz,

01:12:23

and then here's a bunch of people on Twitter who hollered at me with,

01:12:27

with,

01:12:28

a review and a proof of subscription. So Paul

01:12:31

HallSop,

01:12:32

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01:12:34

worn SMP

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Cameron Walker,

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Willie Walker.

01:12:38

Soxie, soxie,

01:12:41

millions.

01:12:44

Miss McCline,

01:12:45

Ellie Lager. Oh my gosh. I'm really sorry guys. I just, for some reason, I have an issue where I I struggle to print out certain stuff.

01:12:53

Danny Dolly,

01:12:55

k three goodman,

01:12:56

Lewis Schulman,

01:12:58

Dave, m Smith,

01:13:00

cheese three,

01:13:01

solar wolf,

01:13:03

faff,

01:13:04

coffee, Wade w wireless,

01:13:06

Landon h

01:13:08

seven,

01:13:11

and that's that's it for right now. I'm gonna get to the rest, next week. But

01:13:16

We'll see if if if this is even good and people like this. But go ahead and subscribe to the podcast. Send me proof that you've subscribed via a screenshot sent to m f m at hostel dot co, and I'll try to read your name.

01:13:33

I feel like I could root a word. I know I could be what I want to.

01:13:38

I put my all in it like a day's all on a road. Let's travel never looking

00:00 01:13:44