00:00

The dominant way to advertise is not super high production value,

The dominant way to advertise is not super high production value,

00:05

finally produced,

finally produced,

00:06

content. It's what we call it. It's selfie content. Right?

content. It's what we call it. It's selfie content. Right?

00:10

Yeah.

Yeah.

00:12

I feel like I can root a word to know what could be what I want to.

I feel like I can root a word to know what could be what I want to.

00:17

I put my all in it like the days off on a road. Let's travel never looking back. Alright. Let's do it. We're here. What's going on? What's up, man?

I put my all in it like the days off on a road. Let's travel never looking back. Alright. Let's do it. We're here. What's going on? What's up, man?

00:27

Okay. You wanna jump in a little bit of chit chat. How you wanna do it? I wanna tell you a quick story. So our friend,

Okay. You wanna jump in a little bit of chit chat. How you wanna do it? I wanna tell you a quick story. So our friend,

00:33

can we the the guy who emailed hotels and asked for discounts, can we name them or not? No.

can we the the guy who emailed hotels and asked for discounts, can we name them or not? No.

00:39

Okay.

Okay.

00:40

Well, he he's our friend. He emailed hotels for a European trip, and he got some crazy good deals. He got, like, a three thousand dollar room for, like, three hundred and fifty dollars. So I'm in New York. I need a place to stay from September first to September

Well, he he's our friend. He emailed hotels for a European trip, and he got some crazy good deals. He got, like, a three thousand dollar room for, like, three hundred and fifty dollars. So I'm in New York. I need a place to stay from September first to September

00:53

twenty fifth. I made a list of twenty hotels, and I emailed them.

twenty fifth. I made a list of twenty hotels, and I emailed them.

00:58

And these hotels probably would cost me maybe fifteen to twenty thousand for that period. So, like, a thousand dollars a

And these hotels probably would cost me maybe fifteen to twenty thousand for that period. So, like, a thousand dollars a

01:06

night. I'm getting some at, like, three hundred and fifty bucks, four hundred dollars a night. It's working. That's amazing. And what's the what's the gist of the email?

night. I'm getting some at, like, three hundred and fifty bucks, four hundred dollars a night. It's working. That's amazing. And what's the what's the gist of the email?

01:14

I have something that's unfair.

I have something that's unfair.

01:16

So I say, hey. My name's Sam Par.

So I say, hey. My name's Sam Par.

01:20

I am in town for three months, but I need to place from September first and September twenty first, I need a relatively big room because I record this podcast called my first million, and we have about

I am in town for three months, but I need to place from September first and September twenty first, I need a relatively big room because I record this podcast called my first million, and we have about

01:32

I say, like, a million listeners a month, and we record it with video. So I need it to look really nice. I also write this daily email that goes two million people. And so, like, I I need a comfortable place to work for my home.

I say, like, a million listeners a month, and we record it with video. So I need it to look really nice. I also write this daily email that goes two million people. And so, like, I I need a comfortable place to work for my home.

01:42

Right. My budget is three hundred and fifty dollars a night. Can you help me?

Right. My budget is three hundred and fifty dollars a night. Can you help me?

01:48

And,

And,

01:48

and that works. So, why aren't they giving it to you for free, bro? That's big influencer shit. You should be getting there for free.

and that works. So, why aren't they giving it to you for free, bro? That's big influencer shit. You should be getting there for free.

01:55

I don't know. I I did I'm I'm happy to pay for I don't wanna be a total mooch. I just wanna discount.

I don't know. I I did I'm I'm happy to pay for I don't wanna be a total mooch. I just wanna discount.

02:00

Isn't it's not mooching. We're you're gonna give him a shout. Right?

Isn't it's not mooching. We're you're gonna give him a shout. Right?

02:03

Where are we okay? No. No. I won't. I wouldn't give them a shout out just because they give me a place to stay. I'd only give me do you shout people out? Cause they I mean, I get given stuff all the time when people give me stuff and they and then they ask for a shout out, I I say, I don't know, f off. Yeah. Actually, the other day,

Where are we okay? No. No. I won't. I wouldn't give them a shout out just because they give me a place to stay. I'd only give me do you shout people out? Cause they I mean, I get given stuff all the time when people give me stuff and they and then they ask for a shout out, I I say, I don't know, f off. Yeah. Actually, the other day,

02:19

There's a company that I'm using their product.

There's a company that I'm using their product.

02:22

So I reached out to him. I was like, hey,

So I reached out to him. I was like, hey,

02:24

I can name it. Is it I can I think I can name it? I think it should be fine. So, basically, I use this thing called passport. It's like international shipping company. So you it'll say you have a brand, you wanna ship products to

I can name it. Is it I can I think I can name it? I think it should be fine. So, basically, I use this thing called passport. It's like international shipping company. So you it'll say you have a brand, you wanna ship products to

02:35

France or UK or Australia or whatever.

France or UK or Australia or whatever.

02:38

Each country has its own little problems with shipping, with customs, with,

Each country has its own little problems with shipping, with customs, with,

02:42

tax, with,

tax, with,

02:44

you know, finding the right carrier to to get a low low shipping cost there, all that. So these guys take care of it. So I'm like, oh, this is a great product, great idea. So I emailed,

you know, finding the right carrier to to get a low low shipping cost there, all that. So these guys take care of it. So I'm like, oh, this is a great product, great idea. So I emailed,

02:55

the CEO, Alex. And I was like, hey man, like, this is great. We're gonna use it, but how do I invest also?

the CEO, Alex. And I was like, hey man, like, this is great. We're gonna use it, but how do I invest also?

03:00

And he's like, oh, like, you know, we're not really raising around right now. And I was like, please. And he was like, he's like, you know what? Like,

And he's like, oh, like, you know, we're not really raising around right now. And I was like, please. And he was like, he's like, you know what? Like,

03:07

think you've already been pretty helpful because you made some intros. I think you can do some more. I think you can do more.

think you've already been pretty helpful because you made some intros. I think you can do some more. I think you can do more.

03:12

He's like, I don't wanna fuss with paperwork. Like, honestly, it's just a big headache. How about I just give you some free shares? And I was, like, I was, like, perfect. Like, that's amazing because this is, like, a legit company. It's not, like, oh, here's advisor shares in my no name, no revenue, no no user company. Like, this is a real company.

He's like, I don't wanna fuss with paperwork. Like, honestly, it's just a big headache. How about I just give you some free shares? And I was, like, I was, like, perfect. Like, that's amazing because this is, like, a legit company. It's not, like, oh, here's advisor shares in my no name, no revenue, no no user company. Like, this is a real company.

03:27

And it's a very small amount. But

And it's a very small amount. But

03:30

I was like, he's so smart because he you sent me an email, he goes, hey, dude. It's out of having a board. Just sign us to return it. He goes, here's kind of my expectations. Like, what would make this a win for me is a, b, and c. And, they're all, like, totally reasonable request, but he just made it clear what he wants. And I was, like,

I was like, he's so smart because he you sent me an email, he goes, hey, dude. It's out of having a board. Just sign us to return it. He goes, here's kind of my expectations. Like, what would make this a win for me is a, b, and c. And, they're all, like, totally reasonable request, but he just made it clear what he wants. And I was, like,

03:45

Dude, you couldn't have paid me to do these things. But just by giving me something free, I feel the need to reciprocate by, like, over delivering on this for you. I would have rather In retrospect, I would rather just buy my shares and not have any obligations, but,

Dude, you couldn't have paid me to do these things. But just by giving me something free, I feel the need to reciprocate by, like, over delivering on this for you. I would have rather In retrospect, I would rather just buy my shares and not have any obligations, but,

03:59

cool. I'm glad we did it this way. This is gonna be more fun, and ultimately smart move by you. So that's called the law of reciprocity.

cool. I'm glad we did it this way. This is gonna be more fun, and ultimately smart move by you. So that's called the law of reciprocity.

04:06

So, there's been a lot of studies on this. And if you read the book, influenced by Robert Choudini,

So, there's been a lot of studies on this. And if you read the book, influenced by Robert Choudini,

04:11

It's a, it's basically been proven through a lot of different study studies. So a great example is if we're next door neighbors, and I say, hey,

It's a, it's basically been proven through a lot of different study studies. So a great example is if we're next door neighbors, and I say, hey,

04:19

Sean, here, you know, I I I had I ordered pizza and and they gave me two. Here's an extra one, if you'd like.

Sean, here, you know, I I I had I ordered pizza and and they gave me two. Here's an extra one, if you'd like.

04:25

Okay. So I did something for you. I gave you something. The next day, I go, hey, Mike. I don't have a car. Can I borrow your car for an hour? You are actually incredibly

Okay. So I did something for you. I gave you something. The next day, I go, hey, Mike. I don't have a car. Can I borrow your car for an hour? You are actually incredibly

04:35

likely to let me borrow the car even though those two favors are not at all equal.

likely to let me borrow the car even though those two favors are not at all equal.

04:40

Right. In order to make like, this rule works regardless of if they're equal or not, it just if someone owes you one, you wanna pay them back in some capacity, and you'll do it in the first possible chance you have. It's actually a great rule. And when I used to buy stuff, so when when I would buy cars, I would always come with two I wrote a blog post. I would come with two cans of coke. And I would have one, like, a guy talking to, hey, I, you know, they they had a sale. I and they had a sale. You you want you want you thirsty. Once I'm in Drake, and I would get discounts like that through buying stuff. Dude, that's great. That, like, the co can hack is awesome.

Right. In order to make like, this rule works regardless of if they're equal or not, it just if someone owes you one, you wanna pay them back in some capacity, and you'll do it in the first possible chance you have. It's actually a great rule. And when I used to buy stuff, so when when I would buy cars, I would always come with two I wrote a blog post. I would come with two cans of coke. And I would have one, like, a guy talking to, hey, I, you know, they they had a sale. I and they had a sale. You you want you want you thirsty. Once I'm in Drake, and I would get discounts like that through buying stuff. Dude, that's great. That, like, the co can hack is awesome.

05:12

Yeah. I actually now I'm so, like, aware of it that I have to fight my inner tendency to want free shit. So, like, if somebody wants to send me something, I'm, like, not only do I not wanna give out my address anymore. I'm just, like,

Yeah. I actually now I'm so, like, aware of it that I have to fight my inner tendency to want free shit. So, like, if somebody wants to send me something, I'm, like, not only do I not wanna give out my address anymore. I'm just, like,

05:25

I don't want to feel like I need to reciprocate anything to you. So, like, it's it's actually not worth it for me to take these things. Like, this is different because I think this company's gonna be really big, and I I really respect the the founder. But,

I don't want to feel like I need to reciprocate anything to you. So, like, it's it's actually not worth it for me to take these things. Like, this is different because I think this company's gonna be really big, and I I really respect the the founder. But,

05:38

but now I'm like, somebody hands with that diet coke,

but now I'm like, somebody hands with that diet coke,

05:41

No. No. Thank you, sir. Right. Like, I I it's not like

No. No. Thank you, sir. Right. Like, I I it's not like

05:44

I think they're trying anything. It's just I don't wanna have any,

I think they're trying anything. It's just I don't wanna have any,

05:48

on my inner balance sheet. I don't wanna have any debts. Only want assets on that inter my internal balance. I completely agree. I completely agree. I do the exact same thing if someone offer or if they offer me something and I do wanna example, someone sent me something for my dog because his hips were hurting. And I was like, just so you know, I'm not gonna give you a shout out. If I if I think that the things like life changing, I'll talk about it just casually, but, like, in no way are you you're just doing me a you're getting this as a gift, not a, a payment.

on my inner balance sheet. I don't wanna have any debts. Only want assets on that inter my internal balance. I completely agree. I completely agree. I do the exact same thing if someone offer or if they offer me something and I do wanna example, someone sent me something for my dog because his hips were hurting. And I was like, just so you know, I'm not gonna give you a shout out. If I if I think that the things like life changing, I'll talk about it just casually, but, like, in no way are you you're just doing me a you're getting this as a gift, not a, a payment.

06:12

Exactly.

Exactly.

06:14

Alright. So let's, let's jump into some ideas or some topics. What do you wanna talk about? I wanna talk to you about

Alright. So let's, let's jump into some ideas or some topics. What do you wanna talk about? I wanna talk to you about

06:20

a couple things. I want you to teach me about something that do do you wanna talk about this two things?

a couple things. I want you to teach me about something that do do you wanna talk about this two things?

06:27

Friends with benefits. Are you prepared to discuss that? Yeah. Yeah. We could talk about it. Because this is your realm, but this is it's totally your world, but it's the first time I've seen something

Friends with benefits. Are you prepared to discuss that? Yeah. Yeah. We could talk about it. Because this is your realm, but this is it's totally your world, but it's the first time I've seen something

06:38

in this space that actually interests me. And I think it's actually I'd like well, okay. So

in this space that actually interests me. And I think it's actually I'd like well, okay. So

06:44

first, explain what it is, and then I'll tell you, but basically and I'll tell you why I'm interested, but basically, it's like,

first, explain what it is, and then I'll tell you, but basically and I'll tell you why I'm interested, but basically, it's like,

06:50

the the first time I've seen this technology used in a useful way that isn't just gimmicky.

the the first time I've seen this technology used in a useful way that isn't just gimmicky.

06:54

Right. Yeah. Yeah. Okay. I know I know what you mean. And ironically, this is the one that I think I'm interested, but I'm like, I don't really get it. And then I, like, move on. So so it's cool. We're on the other end of this. Okay. So What is this? Friends with benefits is a it's basically a community. It's a membership club

Right. Yeah. Yeah. Okay. I know I know what you mean. And ironically, this is the one that I think I'm interested, but I'm like, I don't really get it. And then I, like, move on. So so it's cool. We're on the other end of this. Okay. So What is this? Friends with benefits is a it's basically a community. It's a membership club

07:09

that was created by this guy in LA that,

that was created by this guy in LA that,

07:13

you know, he was a he was the co founder of this company called Broude, and they they make Little Mikaela, that Instagram influencer who's a who's just like a digital avatar. It's like it looks like a kinda looks like a a real girl, but, like, clearly it's kinda digital.

you know, he was a he was the co founder of this company called Broude, and they they make Little Mikaela, that Instagram influencer who's a who's just like a digital avatar. It's like it looks like a kinda looks like a a real girl, but, like, clearly it's kinda digital.

07:25

And so they're using, like, Disney Pixar style

And so they're using, like, Disney Pixar style

07:29

technology to make influencers on Instagram. That's the company. He creates friends with benefits. He's basically like, alright. This is like a digital

technology to make influencers on Instagram. That's the company. He creates friends with benefits. He's basically like, alright. This is like a digital

07:36

soho house, basically. We're gonna invite only cool people

soho house, basically. We're gonna invite only cool people

07:39

in, and you basically buy the friends with benefit token in order to enter. So you buy this token called f w b.

in, and you basically buy the friends with benefit token in order to enter. So you buy this token called f w b.

07:45

And,

And,

07:46

so there's a million f w b out there. And you buy in and in in order to get access to the to the to the club, which is basically just a discord group. Right? It's not like there's nothing there's no physical place to go. There's no, like, perks or discounts or whatever. It's basically it's literally, like, you get to go into our discord and talk to other members here.

so there's a million f w b out there. And you buy in and in in order to get access to the to the to the club, which is basically just a discord group. Right? It's not like there's nothing there's no physical place to go. There's no, like, perks or discounts or whatever. It's basically it's literally, like, you get to go into our discord and talk to other members here.

08:04

And,

And,

08:06

And so they were selling this thing. It was, like, seventy five tokens or something to join at the beginning, which was, like, I don't know exactly what it was, but I think it was more like a hundred dollars when it started. And

And so they were selling this thing. It was, like, seventy five tokens or something to join at the beginning, which was, like, I don't know exactly what it was, but I think it was more like a hundred dollars when it started. And

08:16

Now that thing is that's, like, a four thousand dollar membership to join. That same, because the token has appreciated like crazy. So the the token. Even just since we were gonna talk about this last podcast, and I was like, ninety one dollars. Hang on. I'm gonna talk to somebody.

Now that thing is that's, like, a four thousand dollar membership to join. That same, because the token has appreciated like crazy. So the the token. Even just since we were gonna talk about this last podcast, and I was like, ninety one dollars. Hang on. I'm gonna talk to somebody.

08:31

Who knows about the stuff. Let's do it in the next episode. Wow. It's up forty six percent since

Who knows about the stuff. Let's do it in the next episode. Wow. It's up forty six percent since

08:36

last week since when when we talked about this. So it, that that means it's sixty eight, sixty eight hundred twenty five dollars.

last week since when when we talked about this. So it, that that means it's sixty eight, sixty eight hundred twenty five dollars.

08:45

Yeah. So the membership is is roughly seven grand now.

Yeah. So the membership is is roughly seven grand now.

08:48

And, to join.

And, to join.

08:50

And,

And,

08:51

you know, like Equinox,

you know, like Equinox,

08:53

which is, like, you know, a high end gym in in LA, New York, SF,

which is, like, you know, a high end gym in in LA, New York, SF,

08:57

where you get to go to this, like, fancy gym where it has spa, steam room, members, whatever. Equinox. Equinox

where you get to go to this, like, fancy gym where it has spa, steam room, members, whatever. Equinox. Equinox

09:03

is twenty four hundred dollars, I think. Three twenty four hundred dollars, twenty three thousand dollars. So so this is double that now,

is twenty four hundred dollars, I think. Three twenty four hundred dollars, twenty three thousand dollars. So so this is double that now,

09:09

to get into the discord.

to get into the discord.

09:11

So, obviously, you could tell I'm a little bit skeptical.

So, obviously, you could tell I'm a little bit skeptical.

09:13

Just to put some more numbers around it just to give you a sense of how big this is. So, basically, this is now a ninety million dollar market cap community.

Just to put some more numbers around it just to give you a sense of how big this is. So, basically, this is now a ninety million dollar market cap community.

09:21

I think the founders tokens are, like, I I don't know exactly how much he holds, but

I think the founders tokens are, like, I I don't know exactly how much he holds, but

09:26

roughly, I think the guy has, like, forty or fifty million dollars of his token.

roughly, I think the guy has, like, forty or fifty million dollars of his token.

09:30

Now the fun the the thing that's that's, which is, you know, exciting, but you can't sell. That's the real problem. You can technically go sell on a market, but unit swap, you can go you can go sell this thing, but you

Now the fun the the thing that's that's, which is, you know, exciting, but you can't sell. That's the real problem. You can technically go sell on a market, but unit swap, you can go you can go sell this thing, but you

09:42

practically speaking if the founder started to sell because he's like, sweet. I wanna bank ten million from this.

practically speaking if the founder started to sell because he's like, sweet. I wanna bank ten million from this.

09:49

I think it would, a, crash the price and b, send a negative signal or as they call in the crypto world, like, it's a it's it's a rug pull. You pull the rug out from under the people who believed in you and bought into this thing, and you basically screw them all over. And so This is, like, when I bought your Bitcoin, and then you sold all your Bitcoin. And it's, like, oh, fuck. I'm holding this empty bag that Sam cashed out of. His token, I believed in him. Sorry. I didn't know. He did that. So that would be well, I don't even know if I I don't know if I actually did, but, but,

I think it would, a, crash the price and b, send a negative signal or as they call in the crypto world, like, it's a it's it's a rug pull. You pull the rug out from under the people who believed in you and bought into this thing, and you basically screw them all over. And so This is, like, when I bought your Bitcoin, and then you sold all your Bitcoin. And it's, like, oh, fuck. I'm holding this empty bag that Sam cashed out of. His token, I believed in him. Sorry. I didn't know. He did that. So that would be well, I don't even know if I I don't know if I actually did, but, but,

10:17

but plenty of people did. And, you know, Right now on Bitcoin. Let's say I have, I think my token I have, like, fifty thousand dollars of my own token.

but plenty of people did. And, you know, Right now on Bitcoin. Let's say I have, I think my token I have, like, fifty thousand dollars of my own token.

10:24

Cool. My current usage of Bitcoin Big Cloud pretty low. My my belief in, like, it becoming the next big thing is, you know, it started off, like, a a long shot, and now I'd say it's a longer shot. So I would love to go sell that. But

Cool. My current usage of Bitcoin Big Cloud pretty low. My my belief in, like, it becoming the next big thing is, you know, it started off, like, a a long shot, and now I'd say it's a longer shot. So I would love to go sell that. But

10:36

Doing so would basically screw over the people who invested in my tokens. I'm not gonna do it. Like, I'm in it for the long haul. So I think that's the challenge with this model is on paper, you get this big gain.

Doing so would basically screw over the people who invested in my tokens. I'm not gonna do it. Like, I'm in it for the long haul. So I think that's the challenge with this model is on paper, you get this big gain.

10:45

But in reality,

But in reality,

10:47

I don't know how much they're gonna how much value they can reap out of this. So let me high level. Tell me tell me some things. Yeah. So I'm gonna tell you why I think this is actually, incredibly interesting. Friends with benefits itself, it's not that's not interesting to me.

I don't know how much they're gonna how much value they can reap out of this. So let me high level. Tell me tell me some things. Yeah. So I'm gonna tell you why I think this is actually, incredibly interesting. Friends with benefits itself, it's not that's not interesting to me.

11:00

Basically, if you look at it, it's just, like, really good looking dudes and and ladies who are, like, going, like, and hanging out. Like, it's, like, a hip

Basically, if you look at it, it's just, like, really good looking dudes and and ladies who are, like, going, like, and hanging out. Like, it's, like, a hip

11:08

Young, LA, New York type of thing. I don't really have too much faith in those types of businesses that are they're they're more jokes to me than they are actual real businesses.

Young, LA, New York type of thing. I don't really have too much faith in those types of businesses that are they're they're more jokes to me than they are actual real businesses.

11:17

Would you say that's accurate?

Would you say that's accurate?

11:19

Why is it a joke?

Why is it a joke?

11:21

Because I don't know if this is run like a like, when I when I see it, I'm like, oh, you're just gonna run this like a, like, an art project.

Because I don't know if this is run like a like, when I when I see it, I'm like, oh, you're just gonna run this like a, like, an art project.

11:29

Not necessarily, like, are are you a party promoter?

Not necessarily, like, are are you a party promoter?

11:32

Is this a night club. So either it's a fad, right, because the problem with cool exclusive things is when you try to grow them, they become less cool and less exclusive because you're in lending

Is this a night club. So either it's a fad, right, because the problem with cool exclusive things is when you try to grow them, they become less cool and less exclusive because you're in lending

11:41

more people in,

more people in,

11:43

who who, you know, who so it comes it comes less less tight knit. The other thing is,

who who, you know, who so it comes it comes less less tight knit. The other thing is,

11:49

Are you doing this because you wanna be a cool guy? Or are you doing this because it's actually, like, a really solid business underneath. I think that's kind of the other thing you're talking is like That's my point. What are your sort of intentions with this thing? Do I take it seriously or no?

Are you doing this because you wanna be a cool guy? Or are you doing this because it's actually, like, a really solid business underneath. I think that's kind of the other thing you're talking is like That's my point. What are your sort of intentions with this thing? Do I take it seriously or no?

12:01

But

But

12:02

and here's the but. So the thing about communities, communities are great companies.

and here's the but. So the thing about communities, communities are great companies.

12:08

The problem with them though is that they're challenging to scale. The more people who join, oftentimes the worst it gets.

The problem with them though is that they're challenging to scale. The more people who join, oftentimes the worst it gets.

12:15

That's, like That's yeah. That's the law of communities. But why are you saying that communities are great businesses? I would say communities are not great businesses.

That's, like That's yeah. That's the law of communities. But why are you saying that communities are great businesses? I would say communities are not great businesses.

12:23

What communities do you think are great business? Well, let's define. I think these are all generalizations.

What communities do you think are great business? Well, let's define. I think these are all generalizations.

12:29

Let's define how we mean great. When I say great, I don't mean it's really hard to be huge, huge, like north of a hundred, north of a billion dollars. But like, they could make someone ten to twenty million in sales a year at a pretty good profit margin, and you can use that profit to build more stuff. So for example, trends, I didn't realize it at the time, but had I still owned it or the hustle? We could've that into trends as a paid community, we could turn it into an investment vehicle to invest in cool startups, things like that. Yep. And so that's why it would it would've been great for me to own even though it may not be huge in itself. It would have led to opportunities, and it could have been quite profitable. You know, I could have paid myself millions of dollars a year because of it. So that's my definition of great. Now what's interesting about friends with benefits is they use this software called Calab land. Have you looked at Calab land?

Let's define how we mean great. When I say great, I don't mean it's really hard to be huge, huge, like north of a hundred, north of a billion dollars. But like, they could make someone ten to twenty million in sales a year at a pretty good profit margin, and you can use that profit to build more stuff. So for example, trends, I didn't realize it at the time, but had I still owned it or the hustle? We could've that into trends as a paid community, we could turn it into an investment vehicle to invest in cool startups, things like that. Yep. And so that's why it would it would've been great for me to own even though it may not be huge in itself. It would have led to opportunities, and it could have been quite profitable. You know, I could have paid myself millions of dollars a year because of it. So that's my definition of great. Now what's interesting about friends with benefits is they use this software called Calab land. Have you looked at Calab land?

13:16

Yeah. Well, actually, they used to use a different platform.

Yeah. Well, actually, they used to use a different platform.

13:20

They used to use,

They used to use,

13:22

role, I think.

role, I think.

13:24

So role was their old platform. Then it got role got hacked. And and so all the all the tokens that were built on, all the social to tokens that were built on role crashed

So role was their old platform. Then it got role got hacked. And and so all the all the tokens that were built on, all the social to tokens that were built on role crashed

13:33

when that happened. And so I guess they switched over to Calab land. So Calab land is cool because the thing about communities is the more people who join,

when that happened. And so I guess they switched over to Calab land. So Calab land is cool because the thing about communities is the more people who join,

13:41

the, sometimes the worst it gets. And so why this is interesting to me is that people are incentivized to stay and make the community valuable because their value goes up. Even if they don't necessarily wanna sell it, Well, I actually do think that, like, one or two people could sell their their thing, their their token, and if they wanna bail, but they're incentivized to make the community better I think that's a great model. I really actually think this model is amazing.

the, sometimes the worst it gets. And so why this is interesting to me is that people are incentivized to stay and make the community valuable because their value goes up. Even if they don't necessarily wanna sell it, Well, I actually do think that, like, one or two people could sell their their thing, their their token, and if they wanna bail, but they're incentivized to make the community better I think that's a great model. I really actually think this model is amazing.

14:05

So so so I thought about this, two two different ways. So let's first do, let's first do,

So so so I thought about this, two two different ways. So let's first do, let's first do,

14:11

Let's break it into three parts. There's what is this and why is this interesting?

Let's break it into three parts. There's what is this and why is this interesting?

14:15

There's how big could this be, and then there's what other shit could you do like this? What do you think the future looks like? So let's do what is this and how big is it? So so I would say we've we we kind of explain frames' benefits. It's a social token. It's used to create a membership club. The membership costs now seven thousand dollars. It's really appreciated, like, crazy, you know, with your friends with benefits. If you hold that token, like Ben, Ben, as a member,

There's how big could this be, and then there's what other shit could you do like this? What do you think the future looks like? So let's do what is this and how big is it? So so I would say we've we we kind of explain frames' benefits. It's a social token. It's used to create a membership club. The membership costs now seven thousand dollars. It's really appreciated, like, crazy, you know, with your friends with benefits. If you hold that token, like Ben, Ben, as a member,

14:37

So Ben got in at, like, probably a hundred or a couple hundred bucks membership.

So Ben got in at, like, probably a hundred or a couple hundred bucks membership.

14:41

He never uses it. So he's like, god, the discord is super noisy. Like, I'd have to, like, really go spend time in there to, like, make friends and do all the stuff. He's like, I'm too busy for all that. So, like, I never I basically never go in there.

He never uses it. So he's like, god, the discord is super noisy. Like, I'd have to, like, really go spend time in there to, like, make friends and do all the stuff. He's like, I'm too busy for all that. So, like, I never I basically never go in there.

14:53

But he's like, it's cool because I hold this token. It's going up. So I have this, like, seat in the club, and,

But he's like, it's cool because I hold this token. It's going up. So I have this, like, seat in the club, and,

14:59

I could sell that if I wanted to or I could use it if I wanted to. He's like, it's kind of cool. He he bought it kind of like just to just to play with the technology, just to play with, like, this new experiment.

I could sell that if I wanted to or I could use it if I wanted to. He's like, it's kind of cool. He he bought it kind of like just to just to play with the technology, just to play with, like, this new experiment.

15:09

So these are called social tokens. The idea is that, you know, any creator,

So these are called social tokens. The idea is that, you know, any creator,

15:14

any set of creators

any set of creators

15:16

could create one of these. So, you know, the Paul Brothers, I think, have had, like, the Maverick Club. I think Milk the Milk Boys have their own club. And these are just, like, you know, traditional, you pay a sub monthly subscription and you get access to insider content. So this is basically owning instead of renting. So instead of renting your spot in the club through a monthly fee, you own your spot in the club and there's a limited number of spots, and then that's an asset that you could then flip later to somebody else if you wanna get out of the club and you want somebody else to take your spot. And that way, everyone's the line. And everyone's the line.

could create one of these. So, you know, the Paul Brothers, I think, have had, like, the Maverick Club. I think Milk the Milk Boys have their own club. And these are just, like, you know, traditional, you pay a sub monthly subscription and you get access to insider content. So this is basically owning instead of renting. So instead of renting your spot in the club through a monthly fee, you own your spot in the club and there's a limited number of spots, and then that's an asset that you could then flip later to somebody else if you wanna get out of the club and you want somebody else to take your spot. And that way, everyone's the line. And everyone's the line.

15:49

Everyone is aligned,

Everyone is aligned,

15:50

and it becomes instead of a expense, it becomes an investment. So I think that is a switch that gets flipped. Right? Instead of a nine nine dollars a month, okay. Cool. I paid nine hundred dollars, but I own this thing. And if I was correct at betting that like, let's say we made one for my first million. Right? If if we if they were correct in betting that this, like, let's say nine months ago, they're like, oh, I think this podcast is gonna get bigger. Well, guess what? It did. And if there was only whatever, a thousand spots in our in our private club, in our private group, where we're sharing either insights,

and it becomes instead of a expense, it becomes an investment. So I think that is a switch that gets flipped. Right? Instead of a nine nine dollars a month, okay. Cool. I paid nine hundred dollars, but I own this thing. And if I was correct at betting that like, let's say we made one for my first million. Right? If if we if they were correct in betting that this, like, let's say nine months ago, they're like, oh, I think this podcast is gonna get bigger. Well, guess what? It did. And if there was only whatever, a thousand spots in our in our private club, in our private group, where we're sharing either insights,

16:21

deals,

deals,

16:22

making introductions between people, that sort of thing. It's a community of people.

making introductions between people, that sort of thing. It's a community of people.

16:26

That could be pretty valuable. Right? Like, there's a pretty strong case why we should create one of these. For the, like, kind of fans of the show that are, like, hardcore members. Right?

That could be pretty valuable. Right? Like, there's a pretty strong case why we should create one of these. For the, like, kind of fans of the show that are, like, hardcore members. Right?

16:35

And then they own it. And then they say, alright. Cool. The more popular Sean and Sam get more people are gonna wanna get into this club in my thousand dollar seat. I'm gonna get value from it today, and then I might flip it for three grand or ten grand

And then they own it. And then they say, alright. Cool. The more popular Sean and Sam get more people are gonna wanna get into this club in my thousand dollar seat. I'm gonna get value from it today, and then I might flip it for three grand or ten grand

16:47

two years from now or a year from now. That's like the promise.

two years from now or a year from now. That's like the promise.

16:51

Yeah. And and I think that's a great idea. Now let me put something in perspective. So did did you know that soho House went public recently?

Yeah. And and I think that's a great idea. Now let me put something in perspective. So did did you know that soho House went public recently?

16:58

I saw you put this here, so I started doing some research on it pretty pretty fascinating. Go break it down. Yeah. So Soho House, it doesn't have to be a bad business, but it is. So Soho House is basically a members only club, It's basically a country club, but instead of a golf course, you get access to, like, a library.

I saw you put this here, so I started doing some research on it pretty pretty fascinating. Go break it down. Yeah. So Soho House, it doesn't have to be a bad business, but it is. So Soho House is basically a members only club, It's basically a country club, but instead of a golf course, you get access to, like, a library.

17:15

It's feeling building,

It's feeling building,

17:17

like, a with a bar and a restaurant and maybe a pool, maybe sometimes they have a gym. And it's basically

like, a with a bar and a restaurant and maybe a pool, maybe sometimes they have a gym. And it's basically

17:22

in New York, LA, probably Paris, London. It's in where all, like, rich, cool young people live. It costs about two thousand to three thousand dollars to join depending on how old you are. And they have a hundred thousand members, and they recently went public at a three billion dollar market cap. And reason why their business isn't great is they took on a lot of debt. COVID really hurt them. And, I think maybe it's slightly mismanaged,

in New York, LA, probably Paris, London. It's in where all, like, rich, cool young people live. It costs about two thousand to three thousand dollars to join depending on how old you are. And they have a hundred thousand members, and they recently went public at a three billion dollar market cap. And reason why their business isn't great is they took on a lot of debt. COVID really hurt them. And, I think maybe it's slightly mismanaged,

17:44

but It's not a bad company. Putting some numbers around that. I think they had, like, nine hundred million dollars of debt,

but It's not a bad company. Putting some numbers around that. I think they had, like, nine hundred million dollars of debt,

17:50

from because they're buying real estate in the most prime locations. Right? They're they have real estate or either leases were owned. I don't know which one,

from because they're buying real estate in the most prime locations. Right? They're they have real estate or either leases were owned. I don't know which one,

17:58

in, like, you know, Manhattan and LA,

in, like, you know, Manhattan and LA,

18:00

not San Francisco, around London.

not San Francisco, around London.

18:03

So they had eight hundred seventy million, I think, of debt. And then during COVID, they furloughed ninety percent of their workforce, I think. So they furloughed ninety percent of the workforce. They only churn ten percent of members because, a, the members are kind of wealthy and whatever. And, b, they, like, offered other perks, like, kinda like digital perks to come up with other ideas because you couldn't go into the building and and do your soho house, like, you know, you know, mingling or whatever, whatever people do at these places. And so the reason why friends of benefit interests me is I don't care about this. I don't care about that company. Like I said, I don't think that they're gonna run it like a proper company. But if you were going to, I think I would do the soho house model where I try to have buildings that are really nice and you really wanna come and it's brand like a proper company. I would one hundred percent do it this way. That takes a lot of risk, you know. Like, I gotta make sure that these members,

So they had eight hundred seventy million, I think, of debt. And then during COVID, they furloughed ninety percent of their workforce, I think. So they furloughed ninety percent of the workforce. They only churn ten percent of members because, a, the members are kind of wealthy and whatever. And, b, they, like, offered other perks, like, kinda like digital perks to come up with other ideas because you couldn't go into the building and and do your soho house, like, you know, you know, mingling or whatever, whatever people do at these places. And so the reason why friends of benefit interests me is I don't care about this. I don't care about that company. Like I said, I don't think that they're gonna run it like a proper company. But if you were going to, I think I would do the soho house model where I try to have buildings that are really nice and you really wanna come and it's brand like a proper company. I would one hundred percent do it this way. That takes a lot of risk, you know. Like, I gotta make sure that these members,

18:53

this the membership stays valuable. But it incentivizes me to make my make it great for my members, and I could use some of that money to buy buildings. And I think so I think that I would use this model for a soho style membership.

this the membership stays valuable. But it incentivizes me to make my make it great for my members, and I could use some of that money to buy buildings. And I think so I think that I would use this model for a soho style membership.

19:07

Yeah. So so, what do you think about us doing it? Why why would you or why wouldn't you do it?

Yeah. So so, what do you think about us doing it? Why why would you or why wouldn't you do it?

19:12

I think that it makes a ton of sense. There's really only one reason why you wouldn't do it, which is do you wanna more work?

I think that it makes a ton of sense. There's really only one reason why you wouldn't do it, which is do you wanna more work?

19:20

Pretty much the only order. And it's, like, the thing we were talking about at the very beginning, like, reciprocity. If somebody gets you a diet coke, you feel like you kind of, alright. Cool. I'll I'll kinda hook you up. There's a as soon as somebody becomes a member of your club, you feel obligated to make a really fucking awesome club. You're like, I will not sleep until this club is until you feel like you're you're getting the the edge on this deal by ten x. Unfortunately, that's the way my personality is wired. And I think you're the same. And so it's like, good. Do I wanna over deliver on something right now? I don't know. Yeah. I gotta I gotta think before I commit to that because I've committed to that before. That's the only reason why you win it. But if you wanted to run this like a company and you wanted to create a coworking space and you wanted to do it with this model, I think that's a that's a, I wouldn't say easy. But it's a very interesting path to build something quite big.

Pretty much the only order. And it's, like, the thing we were talking about at the very beginning, like, reciprocity. If somebody gets you a diet coke, you feel like you kind of, alright. Cool. I'll I'll kinda hook you up. There's a as soon as somebody becomes a member of your club, you feel obligated to make a really fucking awesome club. You're like, I will not sleep until this club is until you feel like you're you're getting the the edge on this deal by ten x. Unfortunately, that's the way my personality is wired. And I think you're the same. And so it's like, good. Do I wanna over deliver on something right now? I don't know. Yeah. I gotta I gotta think before I commit to that because I've committed to that before. That's the only reason why you win it. But if you wanted to run this like a company and you wanted to create a coworking space and you wanted to do it with this model, I think that's a that's a, I wouldn't say easy. But it's a very interesting path to build something quite big.

20:02

Yeah. And I don't know if I agree with you that you has to have a physical space. I don't really think it's that. It's more like,

Yeah. And I don't know if I agree with you that you has to have a physical space. I don't really think it's that. It's more like,

20:09

you have to have value. So okay. So Soho House is valuable because it's a place you can go. It's kinda like a third place.

you have to have value. So okay. So Soho House is valuable because it's a place you can go. It's kinda like a third place.

20:16

You can see, you know, you know that everybody who else who's there is cool. So I think for this, like, the idea of having a digital community at Discord slash Facebook group, whatever, where everybody's cool. Like, you've seen this with trends, that's pretty valuable. People people dig that. They they think about that. Like, with trends, you pro produce research report. Right? So you're gonna get access to in Intel.

You can see, you know, you know that everybody who else who's there is cool. So I think for this, like, the idea of having a digital community at Discord slash Facebook group, whatever, where everybody's cool. Like, you've seen this with trends, that's pretty valuable. People people dig that. They they think about that. Like, with trends, you pro produce research report. Right? So you're gonna get access to in Intel.

20:35

Intelligence about the market, that's interesting to you. Cool. That that works too.

Intelligence about the market, that's interesting to you. Cool. That that works too.

20:39

There's also other stuff like

There's also other stuff like

20:42

For example,

For example,

20:43

I think that being able to access deals and deal flow is, like, pretty important to people.

I think that being able to access deals and deal flow is, like, pretty important to people.

20:48

Or at least a certain set of people who have more more sort of money than than good investments, and good investment opportunities around them. And then the last piece is

Or at least a certain set of people who have more more sort of money than than good investments, and good investment opportunities around them. And then the last piece is

20:57

You could also do this with you could sort of, like, auction off time in a way. So, like, there's a world where we basically would say, alright,

You could also do this with you could sort of, like, auction off time in a way. So, like, there's a world where we basically would say, alright,

21:04

We create a friends with benefit token.

We create a friends with benefit token.

21:07

And

And

21:08

with that token comes, you're gonna get access to me and Sam

with that token comes, you're gonna get access to me and Sam

21:12

like, right now, that token gets you one hour with me and Sam. And so we create basically a thousand booked out bookable hours when we mint these tokens, But you also know that our time is gonna become more valuable and you wanna use it when you when when it's really important to you. And so that's gonna appreciate in value over time as our, you know, Elon Musk in two thousand. His time was easier to book than it is. Today, today, it's basically priceless. You basically cannot pay any amount of money

like, right now, that token gets you one hour with me and Sam. And so we create basically a thousand booked out bookable hours when we mint these tokens, But you also know that our time is gonna become more valuable and you wanna use it when you when when it's really important to you. And so that's gonna appreciate in value over time as our, you know, Elon Musk in two thousand. His time was easier to book than it is. Today, today, it's basically priceless. You basically cannot pay any amount of money

21:37

there might be some huge amount of money that you would have to pay to get an hour of his time, with with him not getting anything else in return. And so,

there might be some huge amount of money that you would have to pay to get an hour of his time, with with him not getting anything else in return. And so,

21:45

I think that's the other thing you could offer a value is basically time with

I think that's the other thing you could offer a value is basically time with

21:50

people of value,

people of value,

21:51

and that time could be like an investment. You're basically betting today that wanna I wanna hold a block of of Sam's kind of like advice or coaching or or, you know, just hang out time because I think that's gonna go up in value over time.

and that time could be like an investment. You're basically betting today that wanna I wanna hold a block of of Sam's kind of like advice or coaching or or, you know, just hang out time because I think that's gonna go up in value over time.

22:03

Yeah. So anyway, it interests me.

Yeah. So anyway, it interests me.

22:06

And and and I agree. I I think we're aligned there. Can I tell you about one more interesting thing that is related to rich people?

And and and I agree. I I think we're aligned there. Can I tell you about one more interesting thing that is related to rich people?

22:12

I Yes. So Have you ever heard of this company called Wealthex?

I Yes. So Have you ever heard of this company called Wealthex?

22:16

No. What is it? Okay. So every year, Wealthex is WalthEx is a company, it's a database company. And what they do is they basically use publicly available,

No. What is it? Okay. So every year, Wealthex is WalthEx is a company, it's a database company. And what they do is they basically use publicly available,

22:26

records, so property records, and and and sometimes you people's tax returns, things like that, and they look for people who are ultra high net worth. Ultra high net worth is defined as thirty million dollars in assets. And they create this massive data I believe there's eight hundred to seven hundred thousand people in the world that are considered Ultra High Network. And all they do is they comb through loads of different data and then they have independent researchers who work their hardest to verify that this is true. And the reason why I discovered this is for

records, so property records, and and and sometimes you people's tax returns, things like that, and they look for people who are ultra high net worth. Ultra high net worth is defined as thirty million dollars in assets. And they create this massive data I believe there's eight hundred to seven hundred thousand people in the world that are considered Ultra High Network. And all they do is they comb through loads of different data and then they have independent researchers who work their hardest to verify that this is true. And the reason why I discovered this is for

22:52

years, WealthX is famous. Every year, they put together a study that says, here's how the wealthy are investing their assets. And they create this end of year asset allocation. They say, wealthy people have this much in goal this much in real estate, whatever.

years, WealthX is famous. Every year, they put together a study that says, here's how the wealthy are investing their assets. And they create this end of year asset allocation. They say, wealthy people have this much in goal this much in real estate, whatever.

23:05

And I think that this is an interesting business, and it was actually recently acquired by a publicly traded company. So I was able to look back at their at their numbers. And I actually think that a company like this is shockingly easy to start. And I think this company undersold. So they sold for twenty million dollars in cash. They were doing twelve million in revenue with eight hundred thousand dollars in profit. If I was the founder of this company, I never would have sold. They sell this to people for fifteen thousand or other companies for fifteen thousand dollars a year for subscription access. And they basically are selling it to people who manage,

And I think that this is an interesting business, and it was actually recently acquired by a publicly traded company. So I was able to look back at their at their numbers. And I actually think that a company like this is shockingly easy to start. And I think this company undersold. So they sold for twenty million dollars in cash. They were doing twelve million in revenue with eight hundred thousand dollars in profit. If I was the founder of this company, I never would have sold. They sell this to people for fifteen thousand or other companies for fifteen thousand dollars a year for subscription access. And they basically are selling it to people who manage,

23:37

people's money. So, Right. Well, financial surprises and things like this. But

people's money. So, Right. Well, financial surprises and things like this. But

23:42

the interesting thing to me and the takeaway to this, if you're listening,

the interesting thing to me and the takeaway to this, if you're listening,

23:46

I think this model of business, this data business, we've called this,

I think this model of business, this data business, we've called this,

23:51

I think we said that that messy data wants to be free. Is that what or sorry. Data wants to be free? Data wants to be free. Yeah. Data wants to be free. And and and and,

I think we said that that messy data wants to be free. Is that what or sorry. Data wants to be free? Data wants to be free. Yeah. Data wants to be free. And and and and,

24:00

the father of free doesn't mean free price wise. It wants to be it's like trapped and it wants to be let free, basically. Correct. And the founder of CB Insights that does kinda like this for publicly or for privately held companies He told me the same thing. He goes, our whole motto motto motto is,

the father of free doesn't mean free price wise. It wants to be it's like trapped and it wants to be let free, basically. Correct. And the founder of CB Insights that does kinda like this for publicly or for privately held companies He told me the same thing. He goes, our whole motto motto motto is,

24:16

there's a bunch of dirty, muddy data out there, and we're gonna go find it and just make it really easy to consume. That's what WealthEx did. I'm just pretty certain. I read the glass to our reviews. I'm pretty certain that this business

there's a bunch of dirty, muddy data out there, and we're gonna go find it and just make it really easy to consume. That's what WealthEx did. I'm just pretty certain. I read the glass to our reviews. I'm pretty certain that this business

24:29

is amazingly easy to copy and to figure out. So the ways that they get data is they'll they'll tell you, they'll look at who owns a jet.

is amazingly easy to copy and to figure out. So the ways that they get data is they'll they'll tell you, they'll look at who owns a jet.

24:38

They'll figure out who's donating money. So if you donate money to a non profit, oftentimes that's made public. If you're buying personal property,

They'll figure out who's donating money. So if you donate money to a non profit, oftentimes that's made public. If you're buying personal property,

24:46

if you have certain hobbies,

if you have certain hobbies,

24:47

if you donate get on the list. They don't know how much you have, but they're like, oh, San Parr, big donation. Must have money. Alright. Put them on the list.

if you donate get on the list. They don't know how much you have, but they're like, oh, San Parr, big donation. Must have money. Alright. Put them on the list.

24:54

Yeah. They look at per they look at what so if you're part of Tiger,

Yeah. They look at per they look at what so if you're part of Tiger,

24:58

what's it called? Tiger twenty one. If you, if you have certain interests, certain hobbies, if you donate money, that that's how they get their information. It's just not that hard to build this type of business. Now Right. It is hard to sell, but everything's hard to sell. If you're gonna get in the phones and you gotta call people and you gotta sell some fifteen grand, that's always hard. But

what's it called? Tiger twenty one. If you, if you have certain interests, certain hobbies, if you donate money, that that's how they get their information. It's just not that hard to build this type of business. Now Right. It is hard to sell, but everything's hard to sell. If you're gonna get in the phones and you gotta call people and you gotta sell some fifteen grand, that's always hard. But

25:16

By creating the data out of your blogs, I think this is such a straightforward business if you wanted to make some money.

By creating the data out of your blogs, I think this is such a straightforward business if you wanted to make some money.

25:23

So so so they

So so so they

25:25

didn't make a ton of money.

didn't make a ton of money.

25:27

And why is that? So this seems like Like, CB Insights is a big business. I don't know. I don't know what CB Insights. What what's it worth? A hundred million dollars.

And why is that? So this seems like Like, CB Insights is a big business. I don't know. I don't know what CB Insights. What what's it worth? A hundred million dollars.

25:37

Worth that or making that? Revenue.

Worth that or making that? Revenue.

25:40

Revenue. Yeah. Exactly. It's worth probably closer to a billion dollars then. Yeah. Probably more. By the way, founder, listens to the bot. Shout out to Anand. I think think he's a he's a pretty avila, sir. So

Revenue. Yeah. Exactly. It's worth probably closer to a billion dollars then. Yeah. Probably more. By the way, founder, listens to the bot. Shout out to Anand. I think think he's a he's a pretty avila, sir. So

25:51

that that business worked in a much bigger way, but same principle, like you're saying. Right? Data's there. It's muddy. We go dig it up. We wash it off. We rinse it. We polish it. We package it. We say, here you go. Here's that day that you've been looking for. It was here. Like, yeah, you could have gone and got it yourself.

that that business worked in a much bigger way, but same principle, like you're saying. Right? Data's there. It's muddy. We go dig it up. We wash it off. We rinse it. We polish it. We package it. We say, here you go. Here's that day that you've been looking for. It was here. Like, yeah, you could have gone and got it yourself.

26:05

Man, you don't wanna go scrub through that mud. Well, let us do that for you. Let us organize this whole thing. So you just type in the name you wanna know about, type in the industry you wanna know about. And bam, here's the info. And so, that business work, why is it? Is it because

Man, you don't wanna go scrub through that mud. Well, let us do that for you. Let us organize this whole thing. So you just type in the name you wanna know about, type in the industry you wanna know about. And bam, here's the info. And so, that business work, why is it? Is it because

26:19

financial advisors that there, which weren't enough of them? No. There's a lot of them. They weren't willing to pay for this info. Why do you think this business didn't work? And what would you do differently?

financial advisors that there, which weren't enough of them? No. There's a lot of them. They weren't willing to pay for this info. Why do you think this business didn't work? And what would you do differently?

26:27

It probably didn't work because they probably just hired a ton of people to make this stuff. So whenever if you go to the website, you can kinda tell it some of their technologies janky. What I would do is I would use something like import dot I o or another third party service like that. And I wouldn't build too much technology. I would only have, my only technology that I would build was a pretty interface that pulls it all together. But I think you could build most of the stuff using Zapier,

It probably didn't work because they probably just hired a ton of people to make this stuff. So whenever if you go to the website, you can kinda tell it some of their technologies janky. What I would do is I would use something like import dot I o or another third party service like that. And I wouldn't build too much technology. I would only have, my only technology that I would build was a pretty interface that pulls it all together. But I think you could build most of the stuff using Zapier,

26:53

import dot I o, air table, things like that. I think that you could build, like, a pretty robust MVP that you charge money for using things like this.

import dot I o, air table, things like that. I think that you could build, like, a pretty robust MVP that you charge money for using things like this.

27:01

And so I think they probably didn't make money because they probably their staff was just a bloated staff. The company was founded in two thousand and ten. So when they launched a lot of this technology, that third party technology wasn't available. And so I think they just have a bloated staff that was mostly doing manual work to go and find these types of people.

And so I think they probably didn't make money because they probably their staff was just a bloated staff. The company was founded in two thousand and ten. So when they launched a lot of this technology, that third party technology wasn't available. And so I think they just have a bloated staff that was mostly doing manual work to go and find these types of people.

27:19

Yeah. Okay. I can see that. This is a cool service. I've never actually heard of WealthEx. So,

Yeah. Okay. I can see that. This is a cool service. I've never actually heard of WealthEx. So,

27:24

I'm gonna go read the report. I think that's that's pretty dope. By the way, I wanna say one other thing on the community side that we were talking about. Going back.

I'm gonna go read the report. I think that's that's pretty dope. By the way, I wanna say one other thing on the community side that we were talking about. Going back.

27:33

I don't think communities are great big businesses.

I don't think communities are great big businesses.

27:36

That's what I mean.

That's what I mean.

27:38

Community of communities

Community of communities

27:39

of communities

of communities

27:40

can be great big businesses. Discord

can be great big businesses. Discord

27:43

is a community of communities.

is a community of communities.

27:44

Reddit is a community of communities,

Reddit is a community of communities,

27:47

and both of those are like ten billion

and both of those are like ten billion

27:49

ish sized companies. And so if you can build and so that's why I actually think Calab land, like, if it's gonna put money somewhere, I'd go put it in Calab land, not in French with benefit. That they Because same page.

ish sized companies. And so if you can build and so that's why I actually think Calab land, like, if it's gonna put money somewhere, I'd go put it in Calab land, not in French with benefit. That they Because same page.

28:00

The platform you're using to launch all these different communities, that has the potential to be much bigger than any one of these random tokens. I don't know who the fuck is buying friends with benefits. This might be a thing that they could just manipulate themselves, by the way. I I have no idea. I think these thinly traded things could be potentially made up. I'm not saying they did. I'm just saying, who the heck is bidding up the price like this? It doesn't make a ton of sense to me.

The platform you're using to launch all these different communities, that has the potential to be much bigger than any one of these random tokens. I don't know who the fuck is buying friends with benefits. This might be a thing that they could just manipulate themselves, by the way. I I have no idea. I think these thinly traded things could be potentially made up. I'm not saying they did. I'm just saying, who the heck is bidding up the price like this? It doesn't make a ton of sense to me.

28:22

But but, yeah, my my main point is that community of communities are better businesses than an individual one. Once a community, once a technology company. So my point of bringing it up collab land, I would rather invest in, but I wouldn't I think that you can own a community that does ten or twenty in sales and is profitable. But you're not gonna you're not gonna knock it out the park with that business. Alright. What do you got?

But but, yeah, my my main point is that community of communities are better businesses than an individual one. Once a community, once a technology company. So my point of bringing it up collab land, I would rather invest in, but I wouldn't I think that you can own a community that does ten or twenty in sales and is profitable. But you're not gonna you're not gonna knock it out the park with that business. Alright. What do you got?

28:45

Alright. Let's do another one.

Alright. Let's do another one.

28:48

Let's do,

Let's do,

28:49

okay, I have a little, like, hot girl side hustle. So we've done blue collar side hustle. We've done

okay, I have a little, like, hot girl side hustle. So we've done blue collar side hustle. We've done

28:55

teenage, you know, the puberty side side hustle. And now this is my hot girl side hustle. So I'm just trying to identify simple things

teenage, you know, the puberty side side hustle. And now this is my hot girl side hustle. So I'm just trying to identify simple things

29:04

that anybody who's in a certain demographic

that anybody who's in a certain demographic

29:06

can do

can do

29:08

that will generate,

that will generate,

29:09

you know,

you know,

29:11

ten to fifty thousand dollars a month of profit without

ten to fifty thousand dollars a month of profit without

29:15

big upfront costs or, like, specific hard skills that you need to have. And I'm not gonna say only fans although that is definitely a hot girl side hustle. So this hot girl side hustle is a little bit different.

big upfront costs or, like, specific hard skills that you need to have. And I'm not gonna say only fans although that is definitely a hot girl side hustle. So this hot girl side hustle is a little bit different.

29:26

There are,

There are,

29:27

I don't know if you, you kind of follow this too much. Actually, you do, because I think you guys run ads like The dominant way to advertise for products now, because you're advertising on social networks,

I don't know if you, you kind of follow this too much. Actually, you do, because I think you guys run ads like The dominant way to advertise for products now, because you're advertising on social networks,

29:37

the dominant way to advertise is not

the dominant way to advertise is not

29:40

super high production value,

super high production value,

29:43

finally produced

finally produced

29:44

content. It's I first. What we call yeah. Selfie content. Right? UGC is what they call it. I call it selfie because it's UGC, who the fuck knows what that means. So user generated content, basic, And they're not even doing companies aren't just doing this on social at this point. If you look at, a commercial on TV for Chime,

content. It's I first. What we call yeah. Selfie content. Right? UGC is what they call it. I call it selfie because it's UGC, who the fuck knows what that means. So user generated content, basic, And they're not even doing companies aren't just doing this on social at this point. If you look at, a commercial on TV for Chime,

30:02

it's the same thing. Well, yeah, the digital first companies when they go to TV, like Chime. Right? It's first spent a hundred million dollars on digital, and now they go to their first TV spot, and their whole company has been trained of, like, hey, you know what? Works? When it just looks like a normal person talking,

it's the same thing. Well, yeah, the digital first companies when they go to TV, like Chime. Right? It's first spent a hundred million dollars on digital, and now they go to their first TV spot, and their whole company has been trained of, like, hey, you know what? Works? When it just looks like a normal person talking,

30:16

because an ad, people just get sort of blind to an ad, they just glaze right over it. And so what works really well? Like, I see this with with you guys with morning brew, which basically, like,

because an ad, people just get sort of blind to an ad, they just glaze right over it. And so what works really well? Like, I see this with with you guys with morning brew, which basically, like,

30:26

it's a TikTok ad and the person's, like, you know, my secret to getting my boss to think I'm super smart.

it's a TikTok ad and the person's, like, you know, my secret to getting my boss to think I'm super smart.

30:32

And then it's like, I fucking so I subscribe to the hustle. And it's like, that gives me the news every morning. I'm gonna look really smart. That that that add crushes.

And then it's like, I fucking so I subscribe to the hustle. And it's like, that gives me the news every morning. I'm gonna look really smart. That that that add crushes.

30:42

That tag line, like, So morning brew does it. The skin does it. The hustle does it. All of everyone who's in the the the email space does that. You know who invented that or who who first used that line?

That tag line, like, So morning brew does it. The skin does it. The hustle does it. All of everyone who's in the the the email space does that. You know who invented that or who who first used that line?

30:53

No.

No.

30:54

I wrote that.

I wrote that.

30:55

I wrote that. I wrote that. I stole it from an old ad book. I wrote that in two thousand and sixteen, I think. I stole from an old ad book of, like,

I wrote that. I wrote that. I stole it from an old ad book. I wrote that in two thousand and sixteen, I think. I stole from an old ad book of, like,

31:05

something about a guy being a piano player.

something about a guy being a piano player.

31:08

There was, like, a piano lesson ad from the nineteenth sixties about being a great piano player. He goes,

There was, like, a piano lesson ad from the nineteenth sixties about being a great piano player. He goes,

31:12

he thinks I'm naturally a great piano player. I'm not. I really just use this this lesson or this way of learning music. And I took that and I applied applied it here. Now everyone uses it. Well, that's kinda genius because that's not even, like, a word for word. Right? That's actually, like, quite a different thing, but you got inspired by it. Yeah. It's called swipe file. So I keep swipe file. So, I keep,

he thinks I'm naturally a great piano player. I'm not. I really just use this this lesson or this way of learning music. And I took that and I applied applied it here. Now everyone uses it. Well, that's kinda genius because that's not even, like, a word for word. Right? That's actually, like, quite a different thing, but you got inspired by it. Yeah. It's called swipe file. So I keep swipe file. So, I keep,

31:33

digital files of all my favorite favorite old ads. So for, for example, there's this one great ad about the wash from the Wall Street Journal, and they it's made them, like, fifty million dollars in recurring revenue, and it was launched in, like, the seventies. And it was called by the tale of two young men. And it was, like, both of these young men went to the same college. They had similar jobs.

digital files of all my favorite favorite old ads. So for, for example, there's this one great ad about the wash from the Wall Street Journal, and they it's made them, like, fifty million dollars in recurring revenue, and it was launched in, like, the seventies. And it was called by the tale of two young men. And it was, like, both of these young men went to the same college. They had similar jobs.

31:52

One did this and one did that. One earned this, one earned that. What were the difference?

One did this and one did that. One earned this, one earned that. What were the difference?

31:57

One bought the Wall Street Journal subscription, their freshman year of college.

One bought the Wall Street Journal subscription, their freshman year of college.

32:00

And,

And,

32:02

that's, like, the whole pro the story of the ad. And it, like, the headline is, like, the the why did these two young men do the almost the exact same thing but ends so so so much

that's, like, the whole pro the story of the ad. And it, like, the headline is, like, the the why did these two young men do the almost the exact same thing but ends so so so much

32:11

we should run that same ad for the podcast,

we should run that same ad for the podcast,

32:14

and we should be like, basically, that one listens to one listens to my first million one didn't. One became a millionaire by thirty, and the other one, you know, still still, like, hoping that retirement kicks in, you know, at sixty five.

and we should be like, basically, that one listens to one listens to my first million one didn't. One became a millionaire by thirty, and the other one, you know, still still, like, hoping that retirement kicks in, you know, at sixty five.

32:26

We should run that same ad. And then we When you click it, we should tell the backstory of the ad, basically, and and tell that story. It's a great ad. And so I keep a file full of types of things. So anyway, go ahead. By the way, if people wanna see, go to swipe file dot com. Our friend neville owns swipe file dot com, which is a great little domain to have. And he's built, like, a pretty fucking awesome WordPress

We should run that same ad. And then we When you click it, we should tell the backstory of the ad, basically, and and tell that story. It's a great ad. And so I keep a file full of types of things. So anyway, go ahead. By the way, if people wanna see, go to swipe file dot com. Our friend neville owns swipe file dot com, which is a great little domain to have. And he's built, like, a pretty fucking awesome WordPress

32:46

DigitalIP file. I wish mine was like that. My mine is, like, in my notes app, and I have a Slack channel. That's where I keep my swipes. But, like, if I could, I would I would have on like that. But he's got tons of great stuff there.

DigitalIP file. I wish mine was like that. My mine is, like, in my notes app, and I have a Slack channel. That's where I keep my swipes. But, like, if I could, I would I would have on like that. But he's got tons of great stuff there.

32:59

Okay. Going back to oh, actually, this marketing thing, by the way, that,

Okay. Going back to oh, actually, this marketing thing, by the way, that,

33:02

kinda wanna give you more props. That's kind of a genius

kinda wanna give you more props. That's kind of a genius

33:05

way to market the hustle. Right? So how would a normal person to purchase? They would say hustle to daily newsletter. So I'm gonna say sign up for our daily newsletter. Get the news delivered to you every morning. Right? Like that they would focus on the product,

way to market the hustle. Right? So how would a normal person to purchase? They would say hustle to daily newsletter. So I'm gonna say sign up for our daily newsletter. Get the news delivered to you every morning. Right? Like that they would focus on the product,

33:18

and you focused on basically the happy ending

and you focused on basically the happy ending

33:21

And even the happy ending, you didn't just say, and now you're informed because that doesn't, like, get people emotionally to, like, register at all. Right? What you're basically saying is what's the outcome you want? You wanna look smart in front of your boss. You wanna look smart at work.

And even the happy ending, you didn't just say, and now you're informed because that doesn't, like, get people emotionally to, like, register at all. Right? What you're basically saying is what's the outcome you want? You wanna look smart in front of your boss. You wanna look smart at work.

33:35

We help you look smart at work. You know, read the hustle if you wanna look smart at work. You, like, drew this line. Is that how you think about it? That's how I think about it. What how do you think about or Exactly. What's your framework? Basically,

We help you look smart at work. You know, read the hustle if you wanna look smart at work. You, like, drew this line. Is that how you think about it? That's how I think about it. What how do you think about or Exactly. What's your framework? Basically,

33:44

One user told me one time that they were in a job interview for Lyft, and they brought up a certain line, like, a certain story at the end of an interview that wasn't going well. And that created a relationship with this person interviewing her. And there's like, oh, okay. Great. I'm in this person's head. We were able to have chit chat. Thank you. Also, you maybe look smart. And so the idea here is, I wanted a story,

One user told me one time that they were in a job interview for Lyft, and they brought up a certain line, like, a certain story at the end of an interview that wasn't going well. And that created a relationship with this person interviewing her. And there's like, oh, okay. Great. I'm in this person's head. We were able to have chit chat. Thank you. Also, you maybe look smart. And so the idea here is, I wanted a story,

34:05

but I I only wanted to be able to tell that story in, two hundred characters. And so I believe the original ad was, like, my boss thinks of a smart parenthesis. I'm not.

but I I only wanted to be able to tell that story in, two hundred characters. And so I believe the original ad was, like, my boss thinks of a smart parenthesis. I'm not.

34:15

The hustle is my secret weapon to trick them though. It's working wonderfully. Try it. Or something like that. And so that that was the whole idea behind behind the ad.

The hustle is my secret weapon to trick them though. It's working wonderfully. Try it. Or something like that. And so that that was the whole idea behind behind the ad.

34:25

That's amazing. That ad has reached, three hundred million people, I think, at this point.

That's amazing. That ad has reached, three hundred million people, I think, at this point.

34:30

Yeah. And then everybody copied it, but, you know, whatever. You can you do what you gotta do. So,

Yeah. And then everybody copied it, but, you know, whatever. You can you do what you gotta do. So,

34:35

okay. What was I talking about before this? I was talking about,

okay. What was I talking about before this? I was talking about,

34:39

oh, TikTok. Okay. So so

oh, TikTok. Okay. So so

34:42

you know, as what I was trying to get to is basically that my hot girl side hustle. The what I was trying to get to is

you know, as what I was trying to get to is basically that my hot girl side hustle. The what I was trying to get to is

34:48

almost all digital advertisers have realized that this selfie style content that looks like native content. If you're on TikTok, it's gotta look like it's gonna be a funny or cute

almost all digital advertisers have realized that this selfie style content that looks like native content. If you're on TikTok, it's gotta look like it's gonna be a funny or cute

34:58

or interesting or amazing video.

or interesting or amazing video.

35:01

Or if it's on Instagram, it's gotta look like an Instagram post. So on Facebook, gotta look like a Facebook post. Those perform better than

Or if it's on Instagram, it's gotta look like an Instagram post. So on Facebook, gotta look like a Facebook post. Those perform better than

35:07

your professional

your professional

35:08

commercials, your professional ads that look highly polished. People just skip past the polished stuff because they're looking for entertainment. So you have to look like the type of entertainment that looks like that's native on the platform. So

commercials, your professional ads that look highly polished. People just skip past the polished stuff because they're looking for entertainment. So you have to look like the type of entertainment that looks like that's native on the platform. So

35:20

this has created a shortage

this has created a shortage

35:22

of people who can create

of people who can create

35:24

great on script, on brand selfie content. And so I know this for our brand,

great on script, on brand selfie content. And so I know this for our brand,

35:31

but many, many brands. Everybody is trying to farm this out to either influencers

but many, many brands. Everybody is trying to farm this out to either influencers

35:36

or, agencies. The agencies are like, look, we we can run your

or, agencies. The agencies are like, look, we we can run your

35:40

ads like, making this creative takes a lot of time and energy and thought. And, like, we don't have actors and, like, a place to a nice house to do this in.

ads like, making this creative takes a lot of time and energy and thought. And, like, we don't have actors and, like, a place to a nice house to do this in.

35:49

So the hot girl side hustle is this. There's this girl, on Twitter. Her name's social Savannah.

So the hot girl side hustle is this. There's this girl, on Twitter. Her name's social Savannah.

35:54

If you go look her up, she's like a kind of like a I'll I'll help your brand grow through Facebook ads, through TikTok ads. And she's not what she's not doing or what she does some of, but it's not the important part. It's like, I do brand strategy. I do advertising strategy. Well, guess what? A lot of a lot of agencies pitch that same thing. We will we will manage it. We'll run your ads. We'll be your add add agency.

If you go look her up, she's like a kind of like a I'll I'll help your brand grow through Facebook ads, through TikTok ads. And she's not what she's not doing or what she does some of, but it's not the important part. It's like, I do brand strategy. I do advertising strategy. Well, guess what? A lot of a lot of agencies pitch that same thing. We will we will manage it. We'll run your ads. We'll be your add add agency.

36:15

What she does, that's different is she basically is it's her. And I think she has, like, a couple of other, like, girls with her that do this. They're, like, send us the product, and then we'll take a bunch of these selfie videos, and we will be the act in your content. And because I know what ads work, I know what to say on here. And I just look like an average person, and that's why this ad's gonna work because I just look like an average person. I'm not, like,

What she does, that's different is she basically is it's her. And I think she has, like, a couple of other, like, girls with her that do this. They're, like, send us the product, and then we'll take a bunch of these selfie videos, and we will be the act in your content. And because I know what ads work, I know what to say on here. And I just look like an average person, and that's why this ad's gonna work because I just look like an average person. I'm not, like,

36:36

I, like, I have I'm I can make I can get somebody's attention when they're scrolling, but I don't look like an actor in a set with a perfect professional camera and a professional background. I look like a girl in her house. So this is my if you're a college student, if you're a college girl specifically,

I, like, I have I'm I can make I can get somebody's attention when they're scrolling, but I don't look like an actor in a set with a perfect professional camera and a professional background. I look like a girl in her house. So this is my if you're a college student, if you're a college girl specifically,

36:52

There are a huge number of brands

There are a huge number of brands

36:54

that will pay you. Don't try to become Instagram famous,

that will pay you. Don't try to become Instagram famous,

36:58

become Instagram

become Instagram

36:59

ad famous. And what that means is

ad famous. And what that means is

37:01

be the person who can take any product

be the person who can take any product

37:04

and just do a demo, a sales pitch, and a testimonial, and create branded ad content. And you can charge

and just do a demo, a sales pitch, and a testimonial, and create branded ad content. And you can charge

37:11

thousands of dollars a month, and you can charge even a percentage of the ad spend,

thousands of dollars a month, and you can charge even a percentage of the ad spend,

37:16

for this, which is kind of insane if you're good.

for this, which is kind of insane if you're good.

37:19

How much do you think flow

How much do you think flow

37:21

from the, progressive commercial gets paid a year?

from the, progressive commercial gets paid a year?

37:24

Oh my god. I I don't even know if this depends how good her agent is, but You know, they're spending

Oh my god. I I don't even know if this depends how good her agent is, but You know, they're spending

37:30

tens of millions easily on that campaign.

tens of millions easily on that campaign.

37:33

She's like a branded part of it. Like, if you swim if you switched out flow, it'd be like, hey, wait, that's not flow. Who the heck is that? It's like, you don't know this, but there's this children's cartoon that's, like, the second most video watch video on YouTube. It's called Blippy. Have you ever heard of Blippy? It's like baby shark, but like, Blippy is this guy What he does is he goes into, like, toy stores after they're closed, and he films a video of himself playing with all the toys, and it's, like, mesmerizing for, like, my daughter. She can't look away when, like, Blippy can play for an hour. And it's like you're playing with the toys. You're just watching him. And then, like, halfway through, like, the YouTube channel, they just switch the guy.

She's like a branded part of it. Like, if you swim if you switched out flow, it'd be like, hey, wait, that's not flow. Who the heck is that? It's like, you don't know this, but there's this children's cartoon that's, like, the second most video watch video on YouTube. It's called Blippy. Have you ever heard of Blippy? It's like baby shark, but like, Blippy is this guy What he does is he goes into, like, toy stores after they're closed, and he films a video of himself playing with all the toys, and it's, like, mesmerizing for, like, my daughter. She can't look away when, like, Blippy can play for an hour. And it's like you're playing with the toys. You're just watching him. And then, like, halfway through, like, the YouTube channel, they just switch the guy.

38:08

And all the parents are like, who the hell is this guy? Like, I've this guy's you can just switch blippy. And, like, I could see the case.

And all the parents are like, who the hell is this guy? Like, I've this guy's you can just switch blippy. And, like, I could see the case.

38:15

It's not like there's a new barney under the hood. It's like so kids can't tell, or at least, like, at at at the age of my daughter. She's two. Like, she she can't tell. Maybe, like, a four year old can tell or something like that. But

It's not like there's a new barney under the hood. It's like so kids can't tell, or at least, like, at at at the age of my daughter. She's two. Like, she she can't tell. Maybe, like, a four year old can tell or something like that. But

38:27

but the parents always have to sit there with with it. And so, like, there's tons of online forums where people, like,

but the parents always have to sit there with with it. And so, like, there's tons of online forums where people, like,

38:32

did you see that they tried to just switch blippy on us like that? Like, whatever. So, basically, I yeah. I don't know if they can switch flow at this point. Maybe they can. Maybe they can't like, the old Spice guy, the dos equis guy, these become, like,

did you see that they tried to just switch blippy on us like that? Like, whatever. So, basically, I yeah. I don't know if they can switch flow at this point. Maybe they can. Maybe they can't like, the old Spice guy, the dos equis guy, these become, like,

38:45

part of the actual, like, they become, like, non fungible, you know, parts of the of the of that. I think this is great for this woman. How much money thinks she should make in this this, what's her name? Social Savannah. I have no idea. I mean, if you told me she's making fifty to a hundred thousand dollars a month, I'd say, yeah, that sounds about right. Got you. If you told us being a little bit less, I'd say she's probably gonna be at fifty to a hundred thousand a month soon.

part of the actual, like, they become, like, non fungible, you know, parts of the of the of that. I think this is great for this woman. How much money thinks she should make in this this, what's her name? Social Savannah. I have no idea. I mean, if you told me she's making fifty to a hundred thousand dollars a month, I'd say, yeah, that sounds about right. Got you. If you told us being a little bit less, I'd say she's probably gonna be at fifty to a hundred thousand a month soon.

39:07

That's not because

That's not because

39:09

brands need this content. I don't wanna have to arrange photoshoots

brands need this content. I don't wanna have to arrange photoshoots

39:12

or put myself in front of the camera. I just wanna send you know, product to this person once a month, and they sit there in their bedroom, and they record

or put myself in front of the camera. I just wanna send you know, product to this person once a month, and they sit there in their bedroom, and they record

39:20

a new ad every day. And then I have thirty pieces of creative at the end of the month. By the end of the month that I'm testing on Facebook, and I'm saying this one works. This one doesn't do more like this.

a new ad every day. And then I have thirty pieces of creative at the end of the month. By the end of the month that I'm testing on Facebook, and I'm saying this one works. This one doesn't do more like this.

39:29

And And

And And

39:31

This woman is perfect.

This woman is perfect.

39:34

She is perfect.

She is perfect.

39:35

This is so here's why quote.

This is so here's why quote.

39:38

Here's why she's perfect.

Here's why she's perfect.

39:40

She's perfect because

She's perfect because

39:42

so I've run my team had we've run eight figures and ads, a lot of ads. I personally have probably ran five million, maybe eight million. So, like, a fair amount of,

so I've run my team had we've run eight figures and ads, a lot of ads. I personally have probably ran five million, maybe eight million. So, like, a fair amount of,

39:52

when we first started, I I ran a lot of them.

when we first started, I I ran a lot of them.

39:55

And

And

39:56

My our podcast, we've gotten accused of being bros. I'm just gonna say what I'm gonna say, but don't, like, hate being bros. For a second here. This is just the truth. Okay. This is just the truth. Okay. So we would have three different types of ads.

My our podcast, we've gotten accused of being bros. I'm just gonna say what I'm gonna say, but don't, like, hate being bros. For a second here. This is just the truth. Okay. This is just the truth. Okay. So we would have three different types of ads.

40:08

Well, actually four. A hot guy,

Well, actually four. A hot guy,

40:11

like, a good looking, but not, like, hot, like, a everyday deck store type of guy, Right. The gym from the office. Yeah. The the equivalent for a woman. So, like, a pretty girl next door woman, and then, like, a smoking hot, like, traditional. Okay. Yeah. Yeah. Or at least, like, the stereotype of, like, this, like, you know, whatever you, like, what you think a model looks like if you're gonna make a have a model for your brand. Yes.

like, a good looking, but not, like, hot, like, a everyday deck store type of guy, Right. The gym from the office. Yeah. The the equivalent for a woman. So, like, a pretty girl next door woman, and then, like, a smoking hot, like, traditional. Okay. Yeah. Yeah. Or at least, like, the stereotype of, like, this, like, you know, whatever you, like, what you think a model looks like if you're gonna make a have a model for your brand. Yes.

40:35

For both men and women,

For both men and women,

40:38

the pretty next door girl worked significantly better. Significantly

the pretty next door girl worked significantly better. Significantly

40:44

it always works. And so that shocked me. It worked amongst both men and women. And when I look at this woman, I'm thinking in my head, this is she's like, kind of exactly

it always works. And so that shocked me. It worked amongst both men and women. And when I look at this woman, I'm thinking in my head, this is she's like, kind of exactly

40:54

the the the ads that that we run, they look like this woman, the the ones that won at least.

the the the ads that that we run, they look like this woman, the the ones that won at least.

41:00

Exactly.

Exactly.

41:01

That's exactly it. So even though I called it my hot girl side hustle, it's really

That's exactly it. So even though I called it my hot girl side hustle, it's really

41:05

not a hot girl side. It's actually should be called more like actually, the way I was thinking about this was approachable.

not a hot girl side. It's actually should be called more like actually, the way I was thinking about this was approachable.

41:11

Yeah. Girl next door side hustle, basically.

Yeah. Girl next door side hustle, basically.

41:14

And if you if you are, like, cute. Basically, that's the bar.

And if you if you are, like, cute. Basically, that's the bar.

41:18

Because you have to get somebody's attention when they're scrolling. And the way the social media works, whether people like this or not, if this is a controversial statement, like, get over yourself. The way social media works is people,

Because you have to get somebody's attention when they're scrolling. And the way the social media works, whether people like this or not, if this is a controversial statement, like, get over yourself. The way social media works is people,

41:30

react to where they stop or they pause when they see somebody attractive in their feed, right, where, like, monkeys just scrolling through our feed. And so,

react to where they stop or they pause when they see somebody attractive in their feed, right, where, like, monkeys just scrolling through our feed. And so,

41:37

so so that's why I think you have to be certain level of effectiveness, but really the most important part is the thing has to look like somebody just, like, posting something from their their account, not a branded thing,

so so that's why I think you have to be certain level of effectiveness, but really the most important part is the thing has to look like somebody just, like, posting something from their their account, not a branded thing,

41:48

and that works the best. So anyways, I think this is a easy way to get to five to ten thousand dollars a month easily. And I think the upside can be a hundred thousand dollars. If you're gonna manage a group of people, like, There's some people who are on college campuses that are smart. They know how to put other people on campus to work for them.

and that works the best. So anyways, I think this is a easy way to get to five to ten thousand dollars a month easily. And I think the upside can be a hundred thousand dollars. If you're gonna manage a group of people, like, There's some people who are on college campuses that are smart. They know how to put other people on campus to work for them.

42:05

You could easily get this to six figures a month.

You could easily get this to six figures a month.

42:08

Of income, and that's almost all profit. I

Of income, and that's almost all profit. I

42:12

I don't know this woman, but we run-in the same circle. So this woman, I'm looking it up now. There's a guy named Taylor Holiday, and I forget the other person's name, but they're listeners of the podcast. They file both of us on Twitter, and they used to run this company called Common Thread Collective. And I think it's just an agency. Right? It's just an agency. Yeah. They assume my great guys, and I looked up at social Savannah on LinkedIn. So her name's Savannah Sanchez, this woman. And she used to work at that company as a paid manager. And Yep. And I imagine what happened when she was there was they were like, hey, we gotta create these ads. And then somehow, it came to, like, oh, Savannah. You're, like, you're you're, like, good looking and you're charismatic and you're creative, like, Let's just use you. And she was like, okay. Fine. And then she actually kinda learned how the business worked a little bit while she was there. And this is how she started agency. This is amazing. I'm totally on board with this. Yeah. It it basically unbundles the ad agency. So the ad agency does they do creative, but they when they use when they do creative, they usually farm it out to photographer, videographer,

I don't know this woman, but we run-in the same circle. So this woman, I'm looking it up now. There's a guy named Taylor Holiday, and I forget the other person's name, but they're listeners of the podcast. They file both of us on Twitter, and they used to run this company called Common Thread Collective. And I think it's just an agency. Right? It's just an agency. Yeah. They assume my great guys, and I looked up at social Savannah on LinkedIn. So her name's Savannah Sanchez, this woman. And she used to work at that company as a paid manager. And Yep. And I imagine what happened when she was there was they were like, hey, we gotta create these ads. And then somehow, it came to, like, oh, Savannah. You're, like, you're you're, like, good looking and you're charismatic and you're creative, like, Let's just use you. And she was like, okay. Fine. And then she actually kinda learned how the business worked a little bit while she was there. And this is how she started agency. This is amazing. I'm totally on board with this. Yeah. It it basically unbundles the ad agency. So the ad agency does they do creative, but they when they use when they do creative, they usually farm it out to photographer, videographer,

43:07

another another creative ad agency, whatever.

another another creative ad agency, whatever.

43:10

They'll do media, like, strategy, like, what's your buying strategy, how much you're gonna how you're gonna structure your campaigns, what's your budgets, etcetera.

They'll do media, like, strategy, like, what's your buying strategy, how much you're gonna how you're gonna structure your campaigns, what's your budgets, etcetera.

43:17

They do, like, reporting, client reports, all that bullshit. Then they're like, oh, you need to be on Google, Facebook, snap chat, we'll we'll manage all those. We'll put it all in one place for you. We'll keep it all organized. And the smart thing is if somebody is unbundled and said, man, most important part of this whole thing is the ad creative. That's also the part where you don't have to do almost any of the, like, client services and that undifferentiated stuff.

They do, like, reporting, client reports, all that bullshit. Then they're like, oh, you need to be on Google, Facebook, snap chat, we'll we'll manage all those. We'll put it all in one place for you. We'll keep it all organized. And the smart thing is if somebody is unbundled and said, man, most important part of this whole thing is the ad creative. That's also the part where you don't have to do almost any of the, like, client services and that undifferentiated stuff.

43:40

And, and the good part about this is that if you are good at it,

And, and the good part about this is that if you are good at it,

43:44

it's like sandwich video where basically you get known as the the group to go to. That's who the DTC companies go So I think there's like a opportunity in in that to become, like, sandwich video for for D2C. And look at the link I just sent to you in in Zencaster of the people who work there.

it's like sandwich video where basically you get known as the the group to go to. That's who the DTC companies go So I think there's like a opportunity in in that to become, like, sandwich video for for D2C. And look at the link I just sent to you in in Zencaster of the people who work there.

44:00

Alright. Let's take a look.

Alright. Let's take a look.

44:04

Please.

Please.

44:05

Yeah. Okay. Yeah. They all look they all fit the profile. Yes.

Yeah. Okay. Yeah. They all look they all fit the profile. Yes.

44:11

I love this company.

I love this company.

44:13

Yeah. Exactly. Like, if I could invest in this company, I'd be like, hey, great. Just, I don't wanna not long term, like, Give me a monthly dividend out of this company, and I'll be very, very happy. I think I'll make my money back in six months. God, this is great. Alright. You wanna do one more thing? Yeah. Let's do one more. Alright. Alright. Let's do I'll I'll do a more high-tech one. Okay. So we did the bro bro science one. I'll give you kind of like a a cool,

Yeah. Exactly. Like, if I could invest in this company, I'd be like, hey, great. Just, I don't wanna not long term, like, Give me a monthly dividend out of this company, and I'll be very, very happy. I think I'll make my money back in six months. God, this is great. Alright. You wanna do one more thing? Yeah. Let's do one more. Alright. Alright. Let's do I'll I'll do a more high-tech one. Okay. So we did the bro bro science one. I'll give you kind of like a a cool,

44:35

technology one. So cool technology one

technology one. So cool technology one

44:37

is

is

44:39

more blue collar, actually. There's a whole bunch of blue collar jobs around construction sites,

more blue collar, actually. There's a whole bunch of blue collar jobs around construction sites,

44:43

like forklifts,

like forklifts,

44:45

whatever the big I don't even know what they're called, like, tractors, like, the things that dig up dirt cement trucks, whatever. Do you think the only dolly part was Did anyone even know and say, like, what the fuck's your problem? No. They nobody emailed me because nobody else knows about Delli Pardon either. Unless unless you come from a certain part of America.

whatever the big I don't even know what they're called, like, tractors, like, the things that dig up dirt cement trucks, whatever. Do you think the only dolly part was Did anyone even know and say, like, what the fuck's your problem? No. They nobody emailed me because nobody else knows about Delli Pardon either. Unless unless you come from a certain part of America.

45:03

No, I'm just joking. I think a lot of people do know, and they were just, like, rolling their eyes. Like, how how does this guy not know this?

No, I'm just joking. I think a lot of people do know, and they were just, like, rolling their eyes. Like, how how does this guy not know this?

45:09

So the the thing I was gonna bring up is on construction sites. You have a lot of these, heavy machinery drivers, basically. So drivers of forklift, drivers of cranes, things like that.

So the the thing I was gonna bring up is on construction sites. You have a lot of these, heavy machinery drivers, basically. So drivers of forklift, drivers of cranes, things like that.

45:19

And these are really expensive

And these are really expensive

45:21

labor,

labor,

45:22

and it takes scale, and it's also dangerous. Right? And so I think what's gonna happen is If you just fast forward ten, twenty years from now, I think all of this gets replaced with this technology that's it's not self driving. It's more like self operating.

and it takes scale, and it's also dangerous. Right? And so I think what's gonna happen is If you just fast forward ten, twenty years from now, I think all of this gets replaced with this technology that's it's not self driving. It's more like self operating.

45:36

Which is basically, like, remote,

Which is basically, like, remote,

45:38

or or what they call teleoperated. So have you ever seen a teleoperated thing? Have you ever seen a demo of this? Yeah. So, I forget what they're called, but basically, I remember about in two thousand and fifteen, I went to my friend's office, AJ, and it was called I Cracked. And he had an office in New York and an office in San Luis Obispo or sorry, San Francisco and New York or something like that. And he had this, like, thing. You know, remember, like, a hoverboard?

or or what they call teleoperated. So have you ever seen a teleoperated thing? Have you ever seen a demo of this? Yeah. So, I forget what they're called, but basically, I remember about in two thousand and fifteen, I went to my friend's office, AJ, and it was called I Cracked. And he had an office in New York and an office in San Luis Obispo or sorry, San Francisco and New York or something like that. And he had this, like, thing. You know, remember, like, a hoverboard?

46:03

Like the two wheels.

Like the two wheels.

46:04

Yeah. And he had, like, a stick coming up from it and then an iPad.

Yeah. And he had, like, a stick coming up from it and then an iPad.

46:08

And, basically, what you could do is you could use your iPhone and you could be remote And you could have this, like,

And, basically, what you could do is you could use your iPhone and you could be remote And you could have this, like,

46:14

screen hover around the office, and you could be looking at it from your phone and talk to people so you can go into, like, different rooms, things like that. And they also have them at stores now. So some stores are fully operated by those things.

screen hover around the office, and you could be looking at it from your phone and talk to people so you can go into, like, different rooms, things like that. And they also have them at stores now. So some stores are fully operated by those things.

46:26

Yeah. There's a there's a I used to have one at our office. It was kinda, like, I know he really used it, but, you know, it was like it was like a segue, but it's like an iPad on top of it. And anybody who's not there could, like, roll around the office in theory.

Yeah. There's a there's a I used to have one at our office. It was kinda, like, I know he really used it, but, you know, it was like it was like a segue, but it's like an iPad on top of it. And anybody who's not there could, like, roll around the office in theory.

46:38

So it's a similar sort of idea, but basically,

So it's a similar sort of idea, but basically,

46:42

there's a set of technologies that say, hey, look, self driving, like, full AI. That's hard and far away.

there's a set of technologies that say, hey, look, self driving, like, full AI. That's hard and far away.

46:48

But what we can do is we can basically have a we can do kinda like a labor arbitrage. So you can have like a driver

But what we can do is we can basically have a we can do kinda like a labor arbitrage. So you can have like a driver

46:53

sit you know, instead of being in Los Angeles where a labor might be expense you have a driver in Santa Fe

sit you know, instead of being in Los Angeles where a labor might be expense you have a driver in Santa Fe

46:59

or a driver in the Philippines, it doesn't matter.

or a driver in the Philippines, it doesn't matter.

47:02

And, basically,

And, basically,

47:03

the driver can basically drive and it could drive a car. So there's just like eight cameras. The driver is basically looking at it, like, it's a video game. Like, they have three monitors. The front monitor is the front windshield, the left monitors, if you looked at the left window and looked at your rearview mirror, and the right one is the right one. And, basically, they just drive. And, like, the they've gotten this down low latency where you can have a I can go sit in a car. I've done this. I sat in a car that was being driven by somebody at a computer somewhere else, that I had never met, that I never knew. Drove me around the parking lot. No problem. Park the car, and I got out. And I was like, oh, that's cool. That's Uber, but the driver's not here. The driver's video game player somewhere else.

the driver can basically drive and it could drive a car. So there's just like eight cameras. The driver is basically looking at it, like, it's a video game. Like, they have three monitors. The front monitor is the front windshield, the left monitors, if you looked at the left window and looked at your rearview mirror, and the right one is the right one. And, basically, they just drive. And, like, the they've gotten this down low latency where you can have a I can go sit in a car. I've done this. I sat in a car that was being driven by somebody at a computer somewhere else, that I had never met, that I never knew. Drove me around the parking lot. No problem. Park the car, and I got out. And I was like, oh, that's cool. That's Uber, but the driver's not here. The driver's video game player somewhere else.

47:39

And,

And,

47:40

and then that gets even better because, okay, that's that takes advantage of geography. Right? Maybe I make twenty five dollars an hour here, and I can pay twelve dollars an hour in another city. But still, that's like kind of a lot of technology and risk for just saving, you know, twelve dollars an hour. So then they go next level. They say, well, you know, we really only need the driver when they're at, an intersection trying to make a left turn or trying to park. So but, like, oh, highway or, you know, on a straight road, very simple stuff. The computer can just do. Superaccurately.

and then that gets even better because, okay, that's that takes advantage of geography. Right? Maybe I make twenty five dollars an hour here, and I can pay twelve dollars an hour in another city. But still, that's like kind of a lot of technology and risk for just saving, you know, twelve dollars an hour. So then they go next level. They say, well, you know, we really only need the driver when they're at, an intersection trying to make a left turn or trying to park. So but, like, oh, highway or, you know, on a straight road, very simple stuff. The computer can just do. Superaccurately.

48:10

So what they do is it's like the deep sent. It's like the security company that that you invest in, where one security guard monitors

So what they do is it's like the deep sent. It's like the security company that that you invest in, where one security guard monitors

48:17

a hundred different doors, because for security guard, They only need to look when there's a when there's a person at the door. If there's no person at the door, that screens off. And so what Deep Sentinel did with smart was they made it where, like, you have, like, a super a super agent who instead of just a bodyguard monitoring or security officer monitoring one location, they can monitor a hundred at a time. Similarly

a hundred different doors, because for security guard, They only need to look when there's a when there's a person at the door. If there's no person at the door, that screens off. And so what Deep Sentinel did with smart was they made it where, like, you have, like, a super a super agent who instead of just a bodyguard monitoring or security officer monitoring one location, they can monitor a hundred at a time. Similarly

48:40

with this technology,

with this technology,

48:41

you have things driving.

you have things driving.

48:43

And then only when the computer is confused or gets into a defined situation that's, like,

And then only when the computer is confused or gets into a defined situation that's, like,

48:48

hey, this is a left turn. We we only trust humans to do left turns right now. Then it pops up on the driver screen. The driver says, great. I will take over from here. They do the left turn, and then they say, back to autopilot, and then the thing drives off again. And so that's called human in the loop technology, where there's it's mostly AI but then there's a human in the loop of doing the process.

hey, this is a left turn. We we only trust humans to do left turns right now. Then it pops up on the driver screen. The driver says, great. I will take over from here. They do the left turn, and then they say, back to autopilot, and then the thing drives off again. And so that's called human in the loop technology, where there's it's mostly AI but then there's a human in the loop of doing the process.

49:07

So human in the loop is super interesting.

So human in the loop is super interesting.

49:09

Most people view it as like a a just a Band Aid, like a bridge until we get to full AI. I think there's gonna be big companies that just do human in the loop stuff. And one of the human in the loop things that I think is gonna happen is remote operated heavy machinery on construction sites.

Most people view it as like a a just a Band Aid, like a bridge until we get to full AI. I think there's gonna be big companies that just do human in the loop stuff. And one of the human in the loop things that I think is gonna happen is remote operated heavy machinery on construction sites.

49:24

Because if you take the people away, you reduce a lot of the danger.

Because if you take the people away, you reduce a lot of the danger.

49:28

You reduce the skill requirement.

You reduce the skill requirement.

49:30

And then maybe you you only need an operator to do certain high skill tasks, and they just, like, basically load in like a video game, they do the task, and then they leave, and then they go do it again. So one driver can be, like,

And then maybe you you only need an operator to do certain high skill tasks, and they just, like, basically load in like a video game, they do the task, and then they leave, and then they go do it again. So one driver can be, like,

49:42

working on ten construction sites every day. I think that's gonna be pretty cool because that person will make they'll make three times more.

working on ten construction sites every day. I think that's gonna be pretty cool because that person will make they'll make three times more.

49:51

So there's a couple different companies that are doing this. There's some that are doing this with,

So there's a couple different companies that are doing this. There's some that are doing this with,

49:55

construction. I don't know their names. Then there's a company that's just doing tele tele operation

construction. I don't know their names. Then there's a company that's just doing tele tele operation

50:00

as a service.

as a service.

50:01

So, basically, it says, hey, you wanna you wanna create a company doing teleoperated forklifts, cool,

So, basically, it says, hey, you wanna you wanna create a company doing teleoperated forklifts, cool,

50:07

or cranes great.

or cranes great.

50:09

Put our kit on your on your crane and it'll work. Put our software kit. Wow. This is this is what your driver sitting somewhere else is gonna use as our our camera kit, basically.

Put our kit on your on your crane and it'll work. Put our software kit. Wow. This is this is what your driver sitting somewhere else is gonna use as our our camera kit, basically.

50:19

And that's a company called

And that's a company called

50:22

I wanna say it's like Shadow or something. Let me see.

I wanna say it's like Shadow or something. Let me see.

50:25

And as a service,

And as a service,

50:29

phantom. Phantom dot auto is a is one of the companies. Now I don't I've heard some, you know, mixed things. So I don't know if great company. This is a former YC partner left to go start this. They raised a bunch of money who, they're trying to do it for self driving cars.

phantom. Phantom dot auto is a is one of the companies. Now I don't I've heard some, you know, mixed things. So I don't know if great company. This is a former YC partner left to go start this. They raised a bunch of money who, they're trying to do it for self driving cars.

50:43

What'd you say? Who? Who?

What'd you say? Who? Who?

50:45

I gotta look them up. Phantom auto founder. And what were the mixed things?

I gotta look them up. Phantom auto founder. And what were the mixed things?

50:51

Well, some people are just like, you know, anybody who's gonna do this, they end up building this in house. They don't actually

Well, some people are just like, you know, anybody who's gonna do this, they end up building this in house. They don't actually

50:57

like, self driving is you have so many engineers you're working on this so hard and your your your use case might be different. And so

like, self driving is you have so many engineers you're working on this so hard and your your your use case might be different. And so

51:05

they're skeptical that a third party can provide the software that every one of these companies gonna use because it's not like there's gonna be millions of companies that need this. It's more like dozens of companies today that need this, and all dozens of those companies are probably gonna do this in house.

they're skeptical that a third party can provide the software that every one of these companies gonna use because it's not like there's gonna be millions of companies that need this. It's more like dozens of companies today that need this, and all dozens of those companies are probably gonna do this in house.

51:21

I wanna say phantom was done by the YC. Yeah. Maybe it's something else, but maybe I'm thinking maybe I'm mixing up two of these.

I wanna say phantom was done by the YC. Yeah. Maybe it's something else, but maybe I'm thinking maybe I'm mixing up two of these.

51:27

No. I think I'm I think I'm mixing to these. There was a different YC founder doing this.

No. I think I'm I think I'm mixing to these. There was a different YC founder doing this.

51:32

So really quick, there's this company called Winter Winter, so winter winter dot com. Have you ever been there?

So really quick, there's this company called Winter Winter, so winter winter dot com. Have you ever been there?

51:38

Yep.

Yep.

51:39

And I've I've I've checked it out, but explain it because it's pretty cool. It's pretty cool. So Joe Pfizer, you know, our friend, he's Yep.

And I've I've I've checked it out, but explain it because it's pretty cool. It's pretty cool. So Joe Pfizer, you know, our friend, he's Yep.

51:45

Maybe a cofounder or help get it going. But, basically, what they do is they have a warehouse in Las Vegas. Well, so how cheap is a Las Vegas warehouse? You would know more than I do. Do you know?

Maybe a cofounder or help get it going. But, basically, what they do is they have a warehouse in Las Vegas. Well, so how cheap is a Las Vegas warehouse? You would know more than I do. Do you know?

51:57

I mean, it's dirt cheap. So, like, you could have, like, I I think Ramon had a massive, like, many tens of thousands of square feet for, like, twenty grand a month. And then these guys so these guys rented this massive warehouse, and then they filled it with claw machines,

I mean, it's dirt cheap. So, like, you could have, like, I I think Ramon had a massive, like, many tens of thousands of square feet for, like, twenty grand a month. And then these guys so these guys rented this massive warehouse, and then they filled it with claw machines,

52:10

and you could play a claw machine Like, you see the camera there's a camera on it, and you could play this claw machine,

and you could play a claw machine Like, you see the camera there's a camera on it, and you could play this claw machine,

52:17

virtually from your phone. And then when you pull a gift, I actually don't

virtually from your phone. And then when you pull a gift, I actually don't

52:22

You've done it, what happens when you get a gift?

You've done it, what happens when you get a gift?

52:25

They'll mail they'll mail it to you. So, like, you basically, you buy credits and then you, like, play the thing. And then if you win the toy, you can,

They'll mail they'll mail it to you. So, like, you basically, you buy credits and then you, like, play the thing. And then if you win the toy, you can,

52:32

You can basically, like,

You can basically, like,

52:34

pay. I think you I think you have to be at a certain level to get the free shipping, but otherwise you, like, pay to have the the toy shipped to you. And so it's it's a it's a it's a arcade you can play from far away and it's a teleoperated

pay. I think you I think you have to be at a certain level to get the free shipping, but otherwise you, like, pay to have the the toy shipped to you. And so it's it's a it's a it's a arcade you can play from far away and it's a teleoperated

52:45

little claw

little claw

52:46

that goes down and picks up the items. It sounds silly, but these are actually really popular games,

that goes down and picks up the items. It sounds silly, but these are actually really popular games,

52:51

both in the US, but in also in Japan, I think there's, like, a a pretty big market for this either in Korea or Japan. And then winter winter, their numbers are pretty, like, decent as well. Like, they're doing they're doing fairly well. I think you guys invested. Right? No. We haven't, but they're thinking about we don't know if there's gonna be a a conflict of interest. We're trying to figure it out, but they're investable.

both in the US, but in also in Japan, I think there's, like, a a pretty big market for this either in Korea or Japan. And then winter winter, their numbers are pretty, like, decent as well. Like, they're doing they're doing fairly well. I think you guys invested. Right? No. We haven't, but they're thinking about we don't know if there's gonna be a a conflict of interest. We're trying to figure it out, but they're investable.

53:11

You know, like, it's getting to that size.

You know, like, it's getting to that size.

53:14

Yeah. It's a it's a really cool concept it's definitely worth, like, playing with once just to see it. Kind of, like, makes you think more is possible than you thought of. Right? Like, it's kind of a crazy idea to be like, hey,

Yeah. It's a it's a really cool concept it's definitely worth, like, playing with once just to see it. Kind of, like, makes you think more is possible than you thought of. Right? Like, it's kind of a crazy idea to be like, hey,

53:25

You know that little, like, two dollar thing where you can, like, maybe win an iPhone or, like, a stuffed animal? Like, yeah, what if you can just play that from your phone?

You know that little, like, two dollar thing where you can, like, maybe win an iPhone or, like, a stuffed animal? Like, yeah, what if you can just play that from your phone?

53:32

I don't think this is that hard to set up either. Like, no. I don't think so either. Pretty they say, like, because little things do matter, like, latency or Like, if I push right and it doesn't go right until, like, it lags. But by then, I push right three more times. Now it goes right three times. And I'm like, you can easily just you know, get frustrated, throw your phone and be like, this is stupid. So there's definitely some tech you have to do to smoothen that out, but that's getting better and better every day. And,

I don't think this is that hard to set up either. Like, no. I don't think so either. Pretty they say, like, because little things do matter, like, latency or Like, if I push right and it doesn't go right until, like, it lags. But by then, I push right three more times. Now it goes right three times. And I'm like, you can easily just you know, get frustrated, throw your phone and be like, this is stupid. So there's definitely some tech you have to do to smoothen that out, but that's getting better and better every day. And,

53:58

you know,

you know,

53:59

any any group of smart people can solve that. That's a lot

any any group of smart people can solve that. That's a lot

54:03

easier than, you know, driving cars or whatever. But I think this whole space to watch is teleoperation,

easier than, you know, driving cars or whatever. But I think this whole space to watch is teleoperation,

54:08

remote operation, remote drivers, remote arcade games,

remote operation, remote drivers, remote arcade games,

54:12

remote, you know, construction,

remote, you know, construction,

54:14

remote cleaning.

remote cleaning.

54:15

There's there's a whole bunch of things where the machine can do eighty percent of the stuff. The machine can't do the last twenty percent. So instead of just waiting until the machine is perfect, you say cool, we're gonna put a human in the loop. The human will take over when that twenty percent needs to be done when a decision needs to be made, when adjustment needs to be done or whatever. And then the machine goes back to doing it. And now you have humans that are

There's there's a whole bunch of things where the machine can do eighty percent of the stuff. The machine can't do the last twenty percent. So instead of just waiting until the machine is perfect, you say cool, we're gonna put a human in the loop. The human will take over when that twenty percent needs to be done when a decision needs to be made, when adjustment needs to be done or whatever. And then the machine goes back to doing it. And now you have humans that are

54:37

working remotely

working remotely

54:39

They make more money than they would if they were just working on one site. And the cost of the thing goes down too because you don't need so many humans working on stuff to make it I think it's like a win win win that's gonna be more popular, but people don't really talk about that today.

They make more money than they would if they were just working on one site. And the cost of the thing goes down too because you don't need so many humans working on stuff to make it I think it's like a win win win that's gonna be more popular, but people don't really talk about that today.

54:52

Do you follow do you know how much on it sold for? You know on it?

Do you follow do you know how much on it sold for? You know on it?

54:57

Yeah. Joburgans like thing.

Yeah. Joburgans like thing.

54:59

You had told me something. They sold for a hundred million. Right? Did someone told me, like, two hundred million dollars?

You had told me something. They sold for a hundred million. Right? Did someone told me, like, two hundred million dollars?

55:06

Right.

Right.

55:07

Is that crazy? So on its own by this guy named Aubrey Marcus, do you follow him on Instagram?

Is that crazy? So on its own by this guy named Aubrey Marcus, do you follow him on Instagram?

55:12

No. Should I? This guy is nuts.

No. Should I? This guy is nuts.

55:15

I've heard some crazy stories about this guy. I, like, I don't meta. I'm when I say nuts, I don't I think he's a a a fine guy, but he's just like an oddball. I've heard some stories about him that basically one time he went to,

I've heard some crazy stories about this guy. I, like, I don't meta. I'm when I say nuts, I don't I think he's a a a fine guy, but he's just like an oddball. I've heard some stories about him that basically one time he went to,

55:28

this rural area and went into an isolation

this rural area and went into an isolation

55:33

area, but it wasn't like an isolation tank. It was like a,

area, but it wasn't like an isolation tank. It was like a,

55:36

a room

a room

55:37

with no sound or no,

with no sound or no,

55:40

light. And he stayed there for, like, four or five days. I've heard other stories about how he goes to this area. It does massive amounts of LSD. I've heard stories about how he had an open relationship with his wife, and it didn't work out. And she was like, I I believe her name is Whitney. I think she's, like, a former, miss America, something like that, and they had an open relationship.

light. And he stayed there for, like, four or five days. I've heard other stories about how he goes to this area. It does massive amounts of LSD. I've heard stories about how he had an open relationship with his wife, and it didn't work out. And she was like, I I believe her name is Whitney. I think she's, like, a former, miss America, something like that, and they had an open relationship.

55:59

This guy is wild. If you follow him on on Instagram, and he's like, He's, like, a hunk. Like, he's, like, looks really good looking. Like, he's good looking. And he, like heard the word hunk in a long time. Dude, he's, like, a hunk. He's, like, ripped He's huge. He's good looking. He's got, like, cool tattoos.

This guy is wild. If you follow him on on Instagram, and he's like, He's, like, a hunk. Like, he's, like, looks really good looking. Like, he's good looking. And he, like heard the word hunk in a long time. Dude, he's, like, a hunk. He's, like, ripped He's huge. He's good looking. He's got, like, cool tattoos.

56:14

This guy you gotta follow this guy on Instagram. It's wild. This is, like, some weird shit. I'm watching him I'm watching him work out with a steel mace.

This guy you gotta follow this guy on Instagram. It's wild. This is, like, some weird shit. I'm watching him I'm watching him work out with a steel mace.

56:23

Yeah. That's what the hell. Warriors used to use. And there's, like, videos of him with, like, war paint on, And then,

Yeah. That's what the hell. Warriors used to use. And there's, like, videos of him with, like, war paint on, And then,

56:29

this guy, he this is the most this guy's so fascinating to me.

this guy, he this is the most this guy's so fascinating to me.

56:34

I love the founders of all these companies. So, like, if you wanna see interesting founders. Look at the founders of supplement companies,

I love the founders of all these companies. So, like, if you wanna see interesting founders. Look at the founders of supplement companies,

56:41

you know, like energy drink companies. Like, go look at the guy from Bang Energy Do tell me that's not a good time. Tell me that's not a good time on Instagram. Go look at the guys who do supplements.

you know, like energy drink companies. Like, go look at the guy from Bang Energy Do tell me that's not a good time. Tell me that's not a good time on Instagram. Go look at the guys who do supplements.

56:51

The main energy guy is, like, legit, weird.

The main energy guy is, like, legit, weird.

56:55

Yeah. All these guys are legit weird, dude. And that doesn't mean, like, it's not a bad thing, but they're not, you know,

Yeah. All these guys are legit weird, dude. And that doesn't mean, like, it's not a bad thing, but they're not, you know,

57:01

they're not, like, you know, some corporate They run big corporations, but they're not corporate. They are not buttoned up. They are, they're a little wild.

they're not, like, you know, some corporate They run big corporations, but they're not corporate. They are not buttoned up. They are, they're a little wild.

57:10

Yeah. Man, this is a good follow. You gotta follow Aubrey Marcus. He, like, he does all the spiritual stuff. Like, there's here's a video of him.

Yeah. Man, this is a good follow. You gotta follow Aubrey Marcus. He, like, he does all the spiritual stuff. Like, there's here's a video of him.

57:17

He's getting,

He's getting,

57:18

like, blessed by a spiritual shaman or something. I don't even understand, like, some of this terminology.

like, blessed by a spiritual shaman or something. I don't even understand, like, some of this terminology.

57:24

And Alright. I have a good follow-up for you too on Instagram, of a of a tech founder.

And Alright. I have a good follow-up for you too on Instagram, of a of a tech founder.

57:30

Do you follow the founder of telegram,

Do you follow the founder of telegram,

57:32

Pavel?

Pavel?

57:33

No. Is he is he a nutty?

No. Is he is he a nutty?

57:36

Okay. So we just type in PAvel, p a v e l. It's the CEO of telegram.

Okay. So we just type in PAvel, p a v e l. It's the CEO of telegram.

57:40

Yeah.

Yeah.

57:41

Telegram, if you don't know it, telegram is basically WhatsApp, but it's made by this kind of like guy who's he he he won't sell the company. So he, like, won't, you know, this guy is actually kind of like a genius. I think he started v k, which is the the Russian Facebook.

Telegram, if you don't know it, telegram is basically WhatsApp, but it's made by this kind of like guy who's he he he won't sell the company. So he, like, won't, you know, this guy is actually kind of like a genius. I think he started v k, which is the the Russian Facebook.

57:55

It's the only country.

It's the only country.

57:57

Durov,

Durov,

57:57

d u r o v.

d u r o v.

57:59

And his handle is just durov, d u d u r o v. Yeah. I got him. So so this guy's story is pretty nuts. So he starts v k. Damn. V k

And his handle is just durov, d u d u r o v. Yeah. I got him. So so this guy's story is pretty nuts. So he starts v k. Damn. V k

58:09

v k is the, the Russian Facebook.

v k is the, the Russian Facebook.

58:11

Facebook, the the Facebook basically has taken over every other, like, oh, I'm Facebook for Brazil. It was like, or no, Facebook comes wins. It's like, oh, I'm Facebook for, like, Bebo. Bebo was Facebook in Ireland and the UK and then Australia. Boom. Facebook won. And then in Russia, they just could never beat VK for, like, a combination of, like, slightly political reasons, but also

Facebook, the the Facebook basically has taken over every other, like, oh, I'm Facebook for Brazil. It was like, or no, Facebook comes wins. It's like, oh, I'm Facebook for, like, Bebo. Bebo was Facebook in Ireland and the UK and then Australia. Boom. Facebook won. And then in Russia, they just could never beat VK for, like, a combination of, like, slightly political reasons, but also

58:31

I've seen interviews with Zuckerberg where he's like, dude, they're engineers. These are, like, the most brilliant mathematicians ever, and they've just made it their mission in life. As soon as we release anything, they have it copied in twenty four hours. Like, it's And it's like pixel for pixel copy. So VK is Facebook, but instead of blue, it's red. It's like a pixel for pixel copy of Facebook.

I've seen interviews with Zuckerberg where he's like, dude, they're engineers. These are, like, the most brilliant mathematicians ever, and they've just made it their mission in life. As soon as we release anything, they have it copied in twenty four hours. Like, it's And it's like pixel for pixel copy. So VK is Facebook, but instead of blue, it's red. It's like a pixel for pixel copy of Facebook.

58:51

But it's red, and it it has withstood Facebook. Facebook has not been able to win in Russia even after, like, all this time. But then,

But it's red, and it it has withstood Facebook. Facebook has not been able to win in Russia even after, like, all this time. But then,

58:59

you know, Putin or whoever, the government there. They basically took over VK. They just, like, took over the company and, like, demanded certain things. He refused. And so this guy had to flee the country. So this guy flees,

you know, Putin or whoever, the government there. They basically took over VK. They just, like, took over the company and, like, demanded certain things. He refused. And so this guy had to flee the country. So this guy flees,

59:10

and he creates telegram, which is this like, ideally, this is like encrypted messaging app. And it's like WhatsApp, but it's not owned by Facebook, so a lot of people like it. I love it. It's a great product.

and he creates telegram, which is this like, ideally, this is like encrypted messaging app. And it's like WhatsApp, but it's not owned by Facebook, so a lot of people like it. I love it. It's a great product.

59:21

And he basically self funded it for a long time. Like, he just put, like, fifty million of his own money into, like, doing, he said there's no ads, there's no whatever. And then he made a bunch of money when they did an ICO, a token sale, but they never actually went through with it, but they got free money for a while from that. But this dude's Instagram following is hilarious. I'm looking at him now. You'll never see anyone else in his Instagram feed. No friend,

And he basically self funded it for a long time. Like, he just put, like, fifty million of his own money into, like, doing, he said there's no ads, there's no whatever. And then he made a bunch of money when they did an ICO, a token sale, but they never actually went through with it, but they got free money for a while from that. But this dude's Instagram following is hilarious. I'm looking at him now. You'll never see anyone else in his Instagram feed. No friend,

59:43

no girlfriend, boyfriend, wife, kid.

no girlfriend, boyfriend, wife, kid.

59:46

Nothing. It's only him. It's usually him with no shirt on, and he's being ripped. And he's he's very ripped. I mean, he looks like first wave.

Nothing. It's only him. It's usually him with no shirt on, and he's being ripped. And he's he's very ripped. I mean, he looks like first wave.

59:55

He

He

59:56

is always doing, like, model esque photoshoots.

is always doing, like, model esque photoshoots.

01:00:00

Dude, he's, like, Fito. He's, like, sitting on a sand dune, but he's, like, riding a horse into the sunset. Like, he's at his speedo in a under a waterfall.

Dude, he's, like, Fito. He's, like, sitting on a sand dune, but he's, like, riding a horse into the sunset. Like, he's at his speedo in a under a waterfall.

01:00:09

And,

And,

01:00:10

this guy is just hilarious to follow. I just find this guy to be, like, an actual character's guy.

this guy is just hilarious to follow. I just find this guy to be, like, an actual character's guy.

01:00:15

Thirty six years old worth twenty billion dollars. And he's got, like, pictures of him, like, with his make, yeah, this guy's fascinating. I'm gonna I'm gonna obsess over this. He's the Billy of the week. Pavel, Pavel, Pavel, you are the Billy of the week. So where does he live? Just for he floats around. He doesn't tell anyone where he lives. He's in Dubai a lot, but he travels around and he doesn't he can't go back to Russia.

Thirty six years old worth twenty billion dollars. And he's got, like, pictures of him, like, with his make, yeah, this guy's fascinating. I'm gonna I'm gonna obsess over this. He's the Billy of the week. Pavel, Pavel, Pavel, you are the Billy of the week. So where does he live? Just for he floats around. He doesn't tell anyone where he lives. He's in Dubai a lot, but he travels around and he doesn't he can't go back to Russia.

01:00:35

And he can't go he he can't go back to the state or he can't come to the states. He doesn't wanna come to the states. And so he just goes to, like, you know, beautiful places that are, you know,

And he can't go he he can't go back to the state or he can't come to the states. He doesn't wanna come to the states. And so he just goes to, like, you know, beautiful places that are, you know,

01:00:44

he I don't know if he lives in one place. He's just, like, always traveling. It seems. Sometimes in US, sometimes in Dubai, Finland, Brazil, wherever Paris,

he I don't know if he lives in one place. He's just, like, always traveling. It seems. Sometimes in US, sometimes in Dubai, Finland, Brazil, wherever Paris,

01:00:52

And then, he runs the company sort of, like, remotely.

And then, he runs the company sort of, like, remotely.

01:00:55

So Wikipedia says, I don't know the word, aesthetic. Like, what's that mean? Aesthetic? I guess that means you don't know how much And he he he promotes give up your sessions.

So Wikipedia says, I don't know the word, aesthetic. Like, what's that mean? Aesthetic? I guess that means you don't know how much And he he he promotes give up your sessions.

01:01:05

He promotes freedom of property. So I guess he doesn't own, that much stuff.

He promotes freedom of property. So I guess he doesn't own, that much stuff.

01:01:10

Yeah. Wow.

Yeah. Wow.

01:01:12

He he rent some nice shit. I guess I'll tell you that much. So he made that all. He's like he's renting like, like, a a mega yacht, probably a hundred million dollar yacht. Scott's fascinating. And his kind of, like, mission in life is just sort of sort of to be like the anti Facebook anti

He he rent some nice shit. I guess I'll tell you that much. So he made that all. He's like he's renting like, like, a a mega yacht, probably a hundred million dollar yacht. Scott's fascinating. And his kind of, like, mission in life is just sort of sort of to be like the anti Facebook anti

01:01:27

VK

VK

01:01:29

And so I I find him to be cool because he's like an idealist. Like, if you use telegram, he writes the update and he'll be like,

And so I I find him to be cool because he's like an idealist. Like, if you use telegram, he writes the update and he'll be like,

01:01:36

We have, you know, ten million more members.

We have, you know, ten million more members.

01:01:39

Telegram remains one hundred percent free. One hundred percent encrypted. One hundred percent

Telegram remains one hundred percent free. One hundred percent encrypted. One hundred percent

01:01:44

you know, like,

you know, like,

01:01:46

what what's it called? Like, you know, independent.

what what's it called? Like, you know, independent.

01:01:49

And he's like, you know, we release these new features, and he's just like, definitely has, like, an idealistic streak around privacy, around freedom. At least that's what he promotes. And this company is, like, a twenty billion dollar company. Right?

And he's like, you know, we release these new features, and he's just like, definitely has, like, an idealistic streak around privacy, around freedom. At least that's what he promotes. And this company is, like, a twenty billion dollar company. Right?

01:02:01

Or, like, a multi billion dollar startup? Telegraph would be a multi billion dollar startup. But, again, there's no there's no outside investors

Or, like, a multi billion dollar startup? Telegraph would be a multi billion dollar startup. But, again, there's no there's no outside investors

01:02:08

and there's no, he'll never sell. So, you know, it's nobody knows the real value. This might be one of the most valuable companies per employee. I'm looking at their jobs page. They only have, like, five jobs up, a content moderator, a translator,

and there's no, he'll never sell. So, you know, it's nobody knows the real value. This might be one of the most valuable companies per employee. I'm looking at their jobs page. They only have, like, five jobs up, a content moderator, a translator,

01:02:23

a junior accountant, and assistant to the CEO.

a junior accountant, and assistant to the CEO.

01:02:27

Dude, that's a sick job. If you can become assist if if Pavelo's a CEO, that's a sick job.

Dude, that's a sick job. If you can become assist if if Pavelo's a CEO, that's a sick job.

01:02:33

That's crazy. Right?

That's crazy. Right?

01:02:35

Yeah. It's the same. What an interesting company? Does it make money?

Yeah. It's the same. What an interesting company? Does it make money?

01:02:40

No. It doesn't make any money.

No. It doesn't make any money.

01:02:42

He doesn't care about it making money. He doesn't want it to make money. They did the the they were, like, pretty pure until they did this ICO thing. They basically Yeah. Yeah. Yeah. Yeah. They were like, we're gonna beat Ethereum. We're gonna, like, build a better version of Ethereum.

He doesn't care about it making money. He doesn't want it to make money. They did the the they were, like, pretty pure until they did this ICO thing. They basically Yeah. Yeah. Yeah. Yeah. They were like, we're gonna beat Ethereum. We're gonna, like, build a better version of Ethereum.

01:02:56

With all this crazy shit. They released this white paper that was, like, We're we are solving all these impossible computer science things. And people who are smart technically, they were like, alright. Well, like, if anyone's gonna do it, it's gonna be these guys, but don't think I don't think anybody can do this. And definitely nobody can do this in this timeline that they're talking about.

With all this crazy shit. They released this white paper that was, like, We're we are solving all these impossible computer science things. And people who are smart technically, they were like, alright. Well, like, if anyone's gonna do it, it's gonna be these guys, but don't think I don't think anybody can do this. And definitely nobody can do this in this timeline that they're talking about.

01:03:11

Like, the crazy sharding schemes or whatever. And, basically, they,

Like, the crazy sharding schemes or whatever. And, basically, they,

01:03:16

so so

so so

01:03:17

so they did this ICO. I think they raised, like, four billion dollars or three billion dollars. I have some of the details when I

so they did this ICO. I think they raised, like, four billion dollars or three billion dollars. I have some of the details when I

01:03:23

prepare for this one. But they raised a few billion dollars. And then the US basically said, you yeah. You can't that's a security offering. You can't do that unless you follow these regulations.

prepare for this one. But they raised a few billion dollars. And then the US basically said, you yeah. You can't that's a security offering. You can't do that unless you follow these regulations.

01:03:33

And so they just pulled the plug on the ICO. But for a year, they held everyone's money saying it's gonna get listed at the end of the year or two years maybe even. They held everyone's money. They had like a free float of a multi billion dollar float for multiple years and then they gave back the money, but for the deal was so hard to get into. That all these middlemen who had allocation, I think you had to buy twenty million dollar slots. That was, like, the minimum purchase at the time, I think.

And so they just pulled the plug on the ICO. But for a year, they held everyone's money saying it's gonna get listed at the end of the year or two years maybe even. They held everyone's money. They had like a free float of a multi billion dollar float for multiple years and then they gave back the money, but for the deal was so hard to get into. That all these middlemen who had allocation, I think you had to buy twenty million dollar slots. That was, like, the minimum purchase at the time, I think.

01:03:58

People would buy the twenty million and then they would sell chunks of it to individual retail investors like me for thirty million or forty million total.

People would buy the twenty million and then they would sell chunks of it to individual retail investors like me for thirty million or forty million total.

01:04:05

And so people got back the twenty million, but if they sold it for more than that initial strike price,

And so people got back the twenty million, but if they sold it for more than that initial strike price,

01:04:11

you were screwed. So a lot of people put in, you know, hundred thousand dollars into this thing and got back seventy two years later.

you were screwed. So a lot of people put in, you know, hundred thousand dollars into this thing and got back seventy two years later.

01:04:17

You know, but that's the risk you take. I'm gonna be replicating this all day.

You know, but that's the risk you take. I'm gonna be replicating this all day.

01:04:22

Alright. That's the episode. I gotta run.

Alright. That's the episode. I gotta run.

01:04:24

Cool. Alright. See you later. Uh-huh.

Cool. Alright. See you later. Uh-huh.

01:04:29

Yeah.

Yeah.

01:04:31

I feel like I could root a word I know I could be what I want to.

I feel like I could root a word I know I could be what I want to.

01:04:36

I put my all in it like a day's all gonna roll. Let's travel never looking back.

I put my all in it like a day's all gonna roll. Let's travel never looking back.

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