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If you have ever listened to this podcast or you liked this podcast or it's the first time listening to podcast, I swear to god. I swear on my life. This podcast is amazing. Today, this episode specifically. I can't guarantee all about all the rest of them, but today's episode is amazing. Everything that you've ever liked in any piece of content that's around business,
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life motivation, inspiration,
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people doing cool shit. It is in this episode. I swear on my life. You will love this episode. And I've never said that before. This is the first time, and it's probably the last time I'll ever do that because I don't wanna die. The last twenty minutes are by far the best. Make sure you get those left from this.
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Alright. We're live, Sean. How you doing?
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How am I doing?
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Did you know it's funny?
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Some days, I wake up.
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And I'm Andrew Huberman's godson. I wake up.
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I stretch.
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I get my soaz loose. I get outside. I get some sunlight. I cold plunge. I sauna. I do everything.
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I meditate. I focus. I pray. I don't even believe in God. I'm just praying to the universe. I do everything.
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And then some days are like today. Where I wake up, and I just wage war for my boxers in my bedroom. I don't get out of bed. I open up my laptop.
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I'm like, oh, what's coming in? What's coming into the inbox? I'm ready. I put on my armor and I just start.
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I'm launching ad campaigns. I'm fighting off a cease and desist. I'm texting somebody. I'm I'm diligent to take a deal and three hours fly by. I haven't brushed my teeth. I haven't changed my clothes. Like, well, I'm just sitting sitting in bed. I do a Zoom call. They're like, are you in bed? I'm like, brother, I haven't gotten out of bed yet. I just started I woke up and I was playing the game.
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And I if I'm honest with you, if I'm totally honest with you, I've never feel more alive than when I'm in that second mode. I'm sorry. You've ever been forgive me. I just feel more alive when I do it the wrong way. It usually starts with, like, something bad that you see, like, a fire. Like, why the hell are we spending this much money on this? Or Yeah. Exactly.
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It's gonna be a wage war. It's because I'm, like,
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something triggers me. I'm like, exactly.
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Why are the numbers lower than they should be? F this. I'm gonna single handedly change this dashboard right now. Or, you know, somebody text me saying,
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whatever. Did you see this? Or, hey,
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yeah, we get an email and that's like, hey, you're screwed. I'm like, Not only am I not screwed? I'm thriving. Hold on. Just give me ninety minutes on this, and I will turn this around.
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And I just, like
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I don't know. It's just
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It gets something in me. Something comes out of me that's just more valuable than all of the good healthy stuff. Years ago, we talked about a company on here called Jambis.
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And I felt it was the stupidest
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idea that I've ever heard.
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I think it was underwear that you could wear shorts.
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I'm not gonna flash the audience, but just so you know,
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I'm potting in Jambis right now. And that's what I was gonna ask. Were you wearing Jambi? I, like, I thought it was the dumbest idea and you're like, oh, I own a bunch of Jambis. I bought, like, thirty pairs of Jambis.
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I even cut a deal with him for the milk road to advertise.
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But I was like, pay me in Jambi's credits. He gave us two thousand dollars of Jambi's credits to run an ad. And I was like, dude, I'm eating off this thousand dollar, you know, store credit right now. I've never been more thrilled.
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Speaking of eating,
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I see on the top of our document, that you have something called the insane pizza business.
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Yes. What's what's that? Alright. You're gonna know about this. I didn't know about this. So our buddy Val tweeted this out. He goes, the biggest pizza chain in the country is one I've never heard of, Hunt Brothers pizza.
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Yeah. And here's the hook. These guys went in and basically
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found a new way to do the pizza business.
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They've spread to nine thousand stores, and I'm pretty sure this is my guess but I'm pretty sure they're doing over five hundred million a year in revenue. And they're growing very, very fast. So what Hunt Brothers is, if you're like me,
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And you're a dainty little flower that only lives in, you know, metropolitan areas. You're in a lot of places.
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Yeah. Exactly. We
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We cut our nails over here. Okay. Yeah. So
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so I've never run into a hunt brothers, but apparently If if you've never worn George before, there's a direct correlation of how often you've worn shorts and how often you've eaten hunt's pizza. That venn diagram is a circle. Yeah.
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Alright. So Basically, what these guys do is they created a pizza restaurant that is only, like, fifty or a hundred square feet. The way it works is they put them into a lot of times convenience stores, gas stations, places like that.
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And the owner of the gas station now has a little pizza shop inside. So he can pop in a pizza. It takes five minutes. It comes out. Kinda, like, you know, broiling hot, and they can sell them by the slice or as they call them by the hunk. And they sell a hunk of pizza. A hunk of pizza is a quarter a, you know, one fourth of a pizza.
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And they sell it for, like, you know, a hunk is two eighty nine or you can get two hunks for five forty nine. Or you can get two hunks for free if you go to our YouTube channel and subscribe.
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Nice segue. Thank you very much.
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I really just do this to abuse myself at this point. Two hearts for the price of a like. I take it. Alright. So so what these guys are doing, they they basically you buy the the you buy the equipment for ten grand. So you give them ten grand, they'll give you the thing. But then after that, there's no contract.
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There's no licensing fee. There's no royalty fee. So it's very different than a traditional franchise.
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All you do is you have to buy the ingredients from them. And so the way it works is you buy the ingredients from them. They they have, like, I don't know, distribution centers across the across the country. They have, like, I don't know what is it like, a hundred something, you know, sixteen regional distribution centers, a hundred trucks that are delivering pizzas daily to, out of each center to,
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to do this. And it's crushing in the south and rural areas. Really a lot of areas, it's like the dollar store out the dollar general or dollar tree. Really have thrived over the last decade.
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And one of the reasons is, like,
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there's a whole bunch of places that are kinda stranded
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stranded land. People don't build enough retail there. And so,
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you know, the dollar general becomes the spot. It becomes like the store you can use. It's like where you go and get a gallon of milk. Yeah. Exactly. And so what these guys are doing is, like, there's a hunt brothers inside the gas station. There might not be another restaurant. For, like, ten miles. Yeah. Or there might be just very few options. And so the Hunt Brothers becomes, like, you know, the de facto restaurant choice. Have you ever been to a town that's been like that?
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Yeah. My buddy, my best friend in college is, my buddy Trevor. He was from a place called Lander, Wyoming.
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And and I was like, I've never heard of Lander, and he's like, we got five traffic lights.
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Totally. Yeah.
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There's one street that has, like, stop, you know, stop lights. And There's five of them. And that's it. We went there,
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and
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it's the only time in my life I've ever been, like, Yeah. Let's just drunk drive. It's fine. There's no cars. You look at the guy drunk and we drove, but there's not a single car in the road because there's nobody in this town. There's like nobody. There's no human alive. He would leave his car key
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in the car in the ignition.
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When he just, like, go to a store, he'd just come back out and, like, the car the key is already in the ignition. Dude, a lot of times they'll leave their car on. Like, when I go and visit my cousins in these areas, they'll leave the car on.
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He bought his car used, and he was one day at a gas station. And this giant Native American guy came up to him, was like, brother, is this your car? And he's like, yeah, it is. And he's like, hold on. He goes back to his car. He has a key. He's like, I used to have that car. Here's the key. Here's, like, an extra key that I've had with that car for a while. It's a it's a crazy place. Anyways, places like that where Hunt Brothers does really, really well. I thought this is a pretty genius model because what they did was
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they changed the footprint
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So in the same way that five hour energy said, let's not sell an energy drink in the fridge where we're competing as red bull and monster. Let's get let's create a small shot size, you know, non refrigerated skew that we could put right up at the front by the register. They changed the footprint because of that, they were able to compete in a category because they became a category of one. We're the only energy drink that's a shot size at the register. And what P. Hunt Brothers is doing is they're, like, gonna create a new categories. Forget dominos. Forget pizza hut. We're gonna be the pizza that's in the gas stations.
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And it's ironic when I was researching this, I thought like you, like, oh, this must be, like, isn't it gross? Dude, people love this pizza. They're, like, dude, I they're, like, honestly, it tastes better than the pizza I get at Domino's. It's like, the the amount of, like, love that this brand has. It's almost become kinda one of those. It's so bad. It's good. Yeah. It's like White Castle. It's like White Castle, where he's, like, it's just it's it's distinct. So if you want it, that's the thing that's gonna solve that problem, but it it doesn't feel good. And just here's the math on this. So
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A normal Hunt Brothers location might drive ten grand a month of revenue.
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Okay. Now remember, they have no royalties They have no licensing fees. They don't charge you a marketing surcharge.
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All they do is is they just charge you for the ingredients. It's about fifty percent gross margins. So that means on ten thousand per location, they're doing five grand a month per location
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in the ingredients.
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Five grand a month times nine thousand locations that they have is forty five million a month. Holy shit. Over five hundred million a year. And they're like, dude, this is great. It's working. They're like, now we're going into military bases. And basically, like, anywhere where you will you couldn't justify a full restaurant build out.
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We we can still survive. Like, we're like the cockroach of the industry. We could we could survive in places other people can't. So, like, you know, a dominoes might make hundred thousand a year in revenue. And hunt Brothers won't do that. They'll do a hundred twenty or a hundred fifty or two hundred. So they do less revenue, but they're only a hundred square feet or fifty six square feet. Right? It's like tiny. And so they could just fit into places other people can't fit. And I just think this is a it's an amazing business. I was blown away by the scale. And I think that there's actually many other businesses out there like the five hour energy example, like Hunt Brothers, that if you just change the form factor,
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and you figure out how to do the the sort of, like,
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the mutually forget what it is. Like, there's, like, a type of parasite that's mutually beneficial. It's, like, Like, you know, there's fish that that that live on top of whales. They're like, we eat the thing off you, but then we get all this other free stuff. That's basically hunt brothers because if you're a gas station,
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you put one of these in, people will come in. Well, guess what? They don't just buy the slice. They'll also buy a drink. And then they'll buy this and whatever. And they're, like, you know, for for a long time gas stations basically subside on, you know, oil,
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beer, and cigarettes. And now there's, like, a new one. There's, like, a fourth horseman.
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Pizza. Pizza is now here. And so this, like, fresh food inside gas stations has has become, like, a big win win for them. And they've been around forever. It looks like on Wikipedia, they started selling pizza in nineteen sixty two changed their business in nineteen ninety one to the current iteration. So they've been around for for a long ass time. Hey. Real quick, as you know, we're big on ideas here. We love bringing new ideas, business ideas, brainstorming ideas for the podcast. Well, a lot of people ask, what do you do with all those ideas? Can we find them. Is there a list somewhere the great people at HubSpot have put together a business ideas database? It's totally free. If you just click the link of the description below, you can go download a collection of over fifty plus business ideas that are from the archive listed out for you curated.
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And so, what are you waiting for? Go download it. It's free. Check it out. It's in the description below. Alright. Back to the show. They did a thing called pepe's, I think. It was like pepe's wholesale food or some shit like that. And they were doing kind of the same thing, but without the front facing brand. So they were doing wholesale food wholesale food. Basically, you know, selling food in in wholesale to to other places. So they had that kinda like the supply chain side of it, but they didn't have the brand. And so the brothers came together and they were like, what if we made the consumer brand for for this,
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and it's kind of like a b to b to c model. Right? We'll we'll give the brand to these gas station owners, to these convenience stores, and then we'll supply the wholesale food like we already knew how to do. What's even crazier is how weird things become faulty. So, for example, have you had Cane's Cane's chicken? Raising Cane?
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Sorry. Raising Cane's. Like, it's okay. It's fine. But it just has like a crazy cult. It just very, really weird how things kind of catch on. Like, and I'm really fascinated by that because raising Caine's is fine. I guess, like, it's really weird how they serve their stuff in styrofoam still. And they just give you, like, a piece of bread.
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Like, that's just kind of odd. And that's weird that it it's now a cult thing amongst young people. And it's weird that this is also one of those things, but it takes, like, thirty years because it's almost like you have to grow up knowing that it's a thing. And then when you're grown up, it's gotta be, like, the nostalgic thing that you post online about. Do you know what I'm saying? It's not a game plan you can execute because
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it's not predictable, and it kinda takes twenty, thirty years to do it. But when you do it, you it's like, It's like when you, it's like those people who, you know, get hot and they're in their thirties or something. It's like, what? That's what? That's found money. How'd you do that? And it's, like, these brands that they kinda just were, like, low stakes brands that survived.
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But then twenty five years later, years later, they become trendy. They're, like, we're what the fuck. We're trending now. These mom jeans are cool now. Alright. Sweet.
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I just had these because I liked them. Right? And that's basically what happens to these brands is twenty five years in, they get this gust of wind that, like,
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picks them up and makes them cool all of a sudden. Do you remember,
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x x f l, like the alternative NFL, and they had crazy names of their jerseys. Like, he hate me.
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Your XFL name is Sean found money purry.
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That's found money.
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That's your that's your new nickname now. The guy who got hot in his thirties.
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You're officially found money. That's cool. I didn't think that this would interest you, and I like you more because it does.
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I'm trying it's actually part of my my PR team hey, you need something relatable, bro. Yeah. You didn't even know who call her. Hey. Can we find a blue collar business for this guy to talk about here? Yeah.
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Sean,
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you know, we're hit we're taking in the numbers because he didn't know who Dolly Part was. We gotta re revitalize it. We gotta make you more relatable. Like, q score is dropping. I got my, like, my fictional PR team over here Like, guys, we need something.
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Let me tell you an an another thing that is, probably even more random. So listen to this. So in two thousand thirteen, this twenty nine year old Swedish software engineer, he posted on Reddit in a,
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web development subreddit. And he said,
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I'm fiddling around with Google Maps and their a new API, and I made a small application. I'd appreciate your feedback and suggestions.
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And you click on the link, and this it's this thing called geogeser. Have you ever heard of geogeser?
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No. Alright. This is gonna blow your mind. And so his original application was a small thing where
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you basically see a random street view of Google Maps. No. I've seen this. And
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you have to guess where you are. And so they'll drop you off Like, you could do, like, it depends how hard it is, but it could be. A barn and you see, like, some grass and you see, like, a half of a road. And then
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On TikTok, there's these guys who are, like, this is rural Kansas, and then they'll, like, drop the pin and they're within, like, twenty feet of it. It's like insane. Yeah. And so, like, it could be easy. So it could be, like, square or the, you know, Athens or something like that. But then it gets more complicated where you'll get dropped in some place in Ghana, and you have to look at the license plate and you're like, The license plates are yellow. I know that's a thing in Ghana. And I also know that, like, these cars are this model of car. They quit selling that in Ghana. This might actually be the other location. And so it's like a contest, basically, it's a game. And it does okay. And so up until two thousand and nine and it's only doing okay. It's, I believe it's a Swedish company and all the revenue is public. And so two thousand nineteen, the company did four hundred and sixty seven thousand dollars in revenue and sixty one thousand dollars in profit. So he's five years into this business, six years into the business,
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or sorry, three years into the business, and it's doing okay.
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And, like, barely a full time living. Well, the pandemic hits.
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This thing explodes.
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And so check listen to their revenue growth two thousand twenty. Two million, twenty one, ten million, twenty two, eighteen, twenty three. They did twenty one million in revenue, and eleven million in and the owner took out nine million dollars in dividends.
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And so at this point, this thing is called geoguesser,
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So in two thousand nineteen, two thousand twenty, the pandemic hits, people are sitting at home. Originally, it's just monetizing with some advertising, not doing that well. He decides to put up a paywall, so you have to pay certain games, and his revenue blows up. And so does this traffic. And so at this point, this guy, geoguessers, this website, it has fifty employees,
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and does and it has fifty million
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registered users. And if you go to their traffic on similarweb, it's, like, twelve or fifteen million a month. Totally. And there are all these YouTubers and TikTokers
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who are famous now because of it. And so there's a YouTuber that I was looking at, and I would watch his videos He has something like one point three million subscribers.
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And in fact, geoguessers has created a world cup. So it's a hundred thousand dollars in prizes And they do this, like, in person event, and these guys get dropped off in the most random locations. And they, in at sometimes, within seconds, they can guess where they are to within, like, a mile. It's insane that this guy has built this company, and it's just amazing that something so small and so silly has become such serious business.
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This is an amazing find.
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Kudos to you. Love that you found this. I had no idea this was a I had seen the games of the guys guessing this. Right? Like, there's there's one guy. I mean, I can't even describe what he looks like, but he's, like, ingrained in my mind. I see him all the time on TikTok cruise just, like, He's like a god at this.
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And it blows me away. What I didn't realize was that there's actually a business for this. I just assumed they're using Google Google Maps. I didn't even know that there was a there's a website that does this and that I went to it. I tried to sign up to play. I wanna play while we're doing this, and it's a you cannot play. You cannot play. You have to pay. Until you pay. And the pricing is hilarious. It's like, two forty nine a month to play, like, five minutes, like, you get to play once a day. But if you pay two eighty nine a month, like, for extra, like, forty cents,
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you can play unlimited.
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And my brain's, like, screaming the value. Just for forty more cents, I get unlimited play. And so
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yeah, I wanna do this. We we we should play a game of this online. Do you have an account? We should we should play one. No. I I didn't I didn't sign up, but I should. The guy the guy's YouTube you're thinking about on TikTok, I think his name is Rainbow.
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And I think he he has over a million subscribers on YouTube, and his views
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are huge. And so and he's not the only one. There's tons of these guys doing this, and it's really actually wildly exciting to watch. It's very strange. Dude,
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We should sponsor this.
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There's not many things I think we should sponsor. There's not many places where I wanna be a big fish in the smallest of ponds. But if there's one, it's this Nerd Olympics of Geo Gesser to be able to go and sponsor this thing for, like, you know, nineteen ninety nine.
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Get on getting my first really banner software. It's awesome. Right? We are the we are the official podcast
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of Geogesser
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is what I would like to be. It's really cool, what these guys have done. And the cool part is that just like, in the UK, so in the UK, there's a website called Companies House where
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you, if you're a company that does, I think, ten million in revenue, you have to play your reports or your financials.
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I guess in Switzerland, Erway, is he Swedish? I think he's Swedish. Sorry. In Sweden, you have to do the same. And so it was actually a little bit challenging to find these numbers because I've gotta do all these translations, but, you can actually see all of their numbers
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for their revenue and things like that. And so you can go back and track their growth. It's really fascinating. I'm surprised. I mean, I I'm surprised of many things. I'm surprised this thing's doing twenty million a year. And revenue. I'm also surprised that it's only fifty percent margin. What do you think what are this guy's costs? What what is happening here? I don't know. How much does hosting cost? You would know. You you had one of these sites. Not ten million dollars.
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It's like someone to get this brother in AWS plan, like, what's going on. Yeah. I don't know. Fifty employees cost five million dollars maybe. Or yeah. Why does he have fifty employees? What are they doing? I don't know, man. You gotta look at him, look him up on LinkedIn, but I know that he But on his if you go to the geoguesser career page, they, like, list all their people. I don't know. I think they they have a bunch of, advertising stuff. So I think they have an ad sales team because if you go to their, like, employee list, it's, like, developers, of course, but then, like, account managers, things like that.
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So,
20:24
Google increased their maps API cost fourteen x. So it went from a dollar to fourteen dollars per thousand API calls. So that's gotta be That's gotta be why. And that's why he, put the pay, payroll in because he's like, Google's force of me.
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And by the way, five years ago, so he puts the payroll up Here is a post on the subreddit for r slash geoguesser.
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Title, why the paywall is the worst idea ever.
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Says, so first of all, I understand that Google increased its,
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API fees by this, and I understand that Geo customer needs to make money. However, I don't understand. Why all of a sudden, there's a paywall. I can't do I can't play at all. Every single map, every single thing is business. Why do a paywall? Do more ads? Do you seriously think users are gonna pay a subscription fee? I think ninety percent are gonna leave and never come back. This move was in no way intelligent, especially because geoguesser is not the type of game you're gonna completely talk you're gonna keep playing and keep talking about.
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The paywall is a is a great way to make sure nobody ever plays your game again. So congratulations
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on ruining what you had spent years building. And your best achievement. It is now your worst flop ever five years ago. Well, I would say that,
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the owners new, the the o the the broker of the owner's new, penthouse overlooking stockholm
21:38
really disagrees that that was a
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Sorry. I can't hear you from the nineteenth floor penthouse. Yeah.
21:46
Yeah. Dude, this is amazing. And, this is, like, the, you know, internet dork version of, like, a revenge bot. When you get this when you get this type of hater comment and then you're, you know, you're proven absolutely correct.
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This is this is revenge. Yeah. He gets to found money award.
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I don't know if I used that correctly, but we'll just assume I did.
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Yeah. So anyway, pretty pretty sick, right? Geo Kester.
22:09
What do you got? I got a quick I got a quick one for you. So this is my side hustle of the week. It's not quite a blue collar side hustle. It's actually a white collar side hustle. So this is a,
22:21
you know, this is a a, Ivy League side hustle. So I saw the story the other day that Alex
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Easler. I don't know how you say the last name. Who is a sophomore at Brown University. So shout out to Alex. Cool of sophomore at Brown.
22:35
This person is basically flipping
22:38
you know, high end restaurant reservations.
22:41
So the story was basically, like, the guys basically created a ton of account on resi, on opetable, calls in, calls in using fake voices, fake names, and he's giving,
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reservations at Carbone and all these cool New York restaurants. Like, the hottest of the hot places, he gets a month in advance, and he flips it for seven hundred fifty dollars or I got a restaurant,
23:03
I got a reservation at carbon, and he flips it for fifteen hundred dollars. And he says that in the last year, he's made seventy thousand dollars flipping restaurant reservation. Seventy grand as a side hustle doing this. And his
23:15
his screen name on appointment appointment trader is
23:18
glorious seed seventy five. Oh my god. Which I know you were thinking about for baby names, and it was your second choice, but but glorious seed is just a phenomenal name.
23:29
I'm a big fan of this case.
23:32
That definitely was the nickname when she was in her, in her mother's stomach, my glorious seed.
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The quote I love, it was this. Alex said, it's like some people play candy crush on their phone. I play dinner reservation.
23:46
Was this in, like, was this in, like, the New Yorker? Where was this? Yeah. It was in the New Yorker, but it was, like, buried halfway through the story. So the story to me was, wow. Some sophomore is making seventy grand flipping high end restaurant reservations. That's awesome. But the New York article was, like, like, fifteen pages long, and it was all about, like, like, fifteen pages long. And it was all about, like, like, how restaurants are really busy now. It's like, who is the editor of this? Like, you you buried the viral story of this, you know, nine pages in. This is ridiculous.
24:14
That's insane. What do you think about that? I mean, so I think someone doing that, I think they're gonna be incredibly successful. I think this will get shut down as he shouldn't have talked to the New Yorker. Yeah. Exactly. What are you doing? Oh, you the only the only explanation that would make me respect them more is if this doesn't actually work anymore.
24:31
And then they're like, alright. Well, let me just go get some free PR as my, like, backend bonus out of this because, like, the arbitrage is going away or it's not working as well anymore. Yeah. I had, like, two crazy months during the pandemic or after the pandemic, you know, stopped and everyone wanted to go to these restaurants. And
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My run rate was seventy grand, but let me just give feed this to the New Yorker and get some free press. That would be a cool story. If this was actually working really well and you went to the New Yorker to go talk about this, silly move. Don't need to do that. And, yeah, I'm like you.
25:00
This is actually a waste of talent a waste of time and talent. But it does show me that you've got talent. And, congratulations. You will be successful,
25:08
but you're kinda wasting yourself right now. It's not a waste
25:11
for,
25:12
a twenty year old. It's it's a it's a worthy it's a worthy cause if you're a sophomore in college.
25:19
But, yeah, like, this, like, it'll be done. It's probably already dead. He probably already got glorious seed probably has already banned from the, from that website. I was a sophomore in college.
25:30
My friends and I had a genius idea to try to win the McDonald's monopoly game.
25:34
And
25:35
Unlike the movies where the guy who actually did it, he, like, figured out how to win, we just tried to brute force it. You know how he figured out a win. Right? He just worked at the he worked at the he he worked at the place that made the pieces.
25:49
So, I would have respected myself more if I had contact the the place that made the pieces and be like, hey, man. I'll give you a thousand bucks if you tell me where where boardwalk is. Instead, we were just like, hey, we're just gonna dig through dumpsters and go get go get the go get the pieces of people throw out and see if we can win.
26:04
And I I ended up making, like, three grand that that year. Wait. Did you really?
26:09
Yeah. We, like, found some we, like, won something. And it was, like, worth, like, probably, like, a thousand dollars.
26:14
But I wasted, like, a semester
26:16
of brain power of, like, extracurricular brain power doing this.
26:19
And I thought I was winning.
26:22
And,
26:23
you know, what's it's like winning a carnival game. It's like I won the bear. It's like, dude, you spent ninety dollars winning that bear. You you know, you could've just bought the bear for six six bucks. Right? That's basically how I treated my college career. A bunch of you know,
26:36
really dumb,
26:38
really dumb side side hustle ideas
26:40
that
26:41
kinda panned out But if I had just done, like, something useful with my time, I would have made, you know, ten times more in the long run. Did you real I mean, winning a thousand dollars on that thing is of, like, a rush. Have you ever won the lottery or, like, any type of scratch off? I've won, like, flaffles. I've won, like, poker tournaments. I think on scratchers, I've never had a big win. I've played a lot of scratchers. I probably I probably down couple of thousand bucks lifetime on scrashers.
27:03
That's my guess. Do you really do you still buy them? Not anymore because my wife looks down on me for doing it,
27:09
but There was, like, a three year period of my life where, like, if I saw a scratcher, you know, I'm buying.
27:15
I have not bought a scratch off thing or a lottery ticket in my entire life. That lines up.
27:22
You're the same guy who sold his company, and then put it all in his, like, a CD and never touched it.
27:29
Congratulations.
27:29
I am I've been missing out. So I'm a pretty degenerate gambler. And I said, I have I have a lot of, you know, like, anyone who's a degenerate about anything. You have stories that are
27:39
it sounds like you're rock bottom, and you're, like, that's just scratching the surface of what I've done. Like, you know, I've gone on riverboats, and I've, you know, overdrawn my account. And I've, you know, I've done really dumb stuff.
27:50
When I was in my early twenties gambling. So I I love gambling. And if you take me to a casino, I'm a I'm a happy I'm happy as a clam. But I went with my mentor, my investor who's a billionaire. I went with with my my my my mentor, Michael Birch, and we go to Vegas for, like, a conference for a meeting. We're gonna go meet Rupert Murdoch, actually. And so we're there for this big big meeting,
28:10
and we're staying at the wind, I think. And we go, and we, you know, we go down to the to the floor. And any degenerate knows, like, there's a certain feeling that comes over your body when you walk the floor of a casino. When you enter the casino, it's like, something about the air, the sounds that, like, physiologically does something in my body. For sure. And so I'm like, Michael, you wanna play?
28:28
Like, let's, let's find a tape. We got, you know, a couple hours before this thing. Let's, let's gamble. And I'm just, like, I wanna gamble, but I'm also, you know, I'm trying to hang out with him and I'm trying to be cool and whatever And you're only, like, twenty six or twenty seven? I'm twenty five years old. Maybe he's
28:42
forty or something like that. Forty yeah. Forty five. I don't know how old he is. And he's, like, you know, a thousand times, whatever, ten thousand times wealthier than me and smarter than me. Yeah. He's he's everything better than me. And so
28:53
that became very apparent because
28:55
He's like, I was like, do you gamble? And he's like, not really. And I was like, oh, why? Like, you gotta
29:01
you don't like it or whatever. He's like, Why would I gamble?
29:04
Like, you know, the house has an edge. Right?
29:07
And I'm so and I have these chips in my hand, and I just put them back in my pocket.
29:12
And I really haven't gambled since because I was like, oh, so the rich successful guy I admire just pointed out. He's like, yeah. Like, this is a losing game. Why wouldn't I play a losing game? And just him saying that, you know, my mom has told me to stop gambling. I've had friends been like, yo, you should, you know, why don't you just not do it? And then nothing has ever sunk in except for this guy just being like, why would it play this house has an edge? I thought you were gonna, like,
29:36
like, right when you walk into you know, you turn your hat backwards and you're like, I tuck your shirt and you're like,
29:42
poke a shot and see here. I have a different dialect. I'm like, prison my Yeah. The office. Our date, Mike. Yeah. It's like,
29:49
date, Mike. Nice to meet me. Yeah. I thought you're gonna just, like, change. Like, thanks for holding my money. And just started saying that to people. Speaking of money,
29:57
we got to get a shout out to one of our sponsors, Behive. Yeah. What's not a gamble? Starting a newsletter on Behut.
30:04
You know what's not a gamble?
30:06
Putting your content out there for the world of love. And, you know, who's making money instead of, you know, pissing it away? Tyler Dank, the CEO of Beechive, who just raised a crazy amount of money, thirty three million dollars, announced yesterday. And then he opened up with some community round. He's like, oh, by the way, like, if you wanna invest in Behigh, then you missed out on the fund. And then he just posted it in two hours, they crossed a million dollars of community rates. That's nice. No one has created amazing, like,
30:31
PR Halo, you know, he's creating a cult of believers. It's pretty impressive to see what he's doing. I think I'm one of the believers. I had the opportunity to invest in this when they first started. And I passed I don't remember what the valuation was. I what was it? Ten? It was under ten. I think we both passed under ten.
30:45
I realized my sins, and I came, and I said, father, forgive me. Let me invest after I started using the product. And then
30:53
I was, like, I was, like, so I was using the product. I still really, really wasn't fully convinced because, like, I don't know how big this market is, how big is newsletters? Too niche.
31:00
And then he they kept shipping updates so fast and building features so well. I was like, okay. I've learned enough times in my career. Like, Just don't bet on, like, a workhorse founder and a team that ships this fast for a product you love and you use. Just like, if that if those boxes are checked, just invest. It's okay. You might be surprised on the upside with the market, which just seems like, I guess, is the case here because they've they've really taken off.
31:22
But I want I normally do not I I have a policy, actually. I think there should be a official MFM policy, which is we do not celebrate fundraising news.
31:30
Fundraising is not to be celebrated.
31:32
I mean, think about what you're saying when you celebrate fundraising. It's either a combination of congratulations.
31:37
Now the game is starting. Like, you don't get cheered for it to start the game. You get cheered when you win. The second thing is,
31:43
it's congratulations.
31:45
You gave up a piece of your company. Right? Like, you shouldn't really celebrate fundraising too much. I thought this was an ad for them where we're supposed to make them look cool. But here's why I like because he said something. He had a great quote. If they're if I'm a sucker for one thing, it's a great quote. And he said, like, you know, in his slack to his team, he's like, alright, guys. Money's in the bank, but the rent still do.
32:06
That's so good. I don't even know fully what that means, but that sounds like some mafia shit, and I dig it, which is some version of, like, Cool. We got all the funding, but, like, we still got, like, this doesn't mean anything. We still gotta pay the rent. We gotta put in the work and actually deliver.
32:21
And so I like that line. That is the only reason I'm willing to talk about the fundraising because he said the rent still do. And I think the rent still do is just, like, a a a great
32:31
Great slogan. He also had in the TechCrunch article. He goes, look, we're only two years into this, and we have a billion emails going out. And, like,
32:39
that line does in itself isn't a lot, but the fact that this guy is this I don't like using the word cocky because that's negative, but he's so
32:48
confident.
32:48
I love I love what he has. And I, I don't know what the valuation was for this. Maybe it was probably north of a hundred million dollars.
32:56
So
32:57
he's right. I'm wrong. I lost on that one. So kudos to Beyhive. And if you wanna start a newsletter, Beyhive with two i's, they still need to change their name, though, beyhive dot com.
33:06
Alright.
33:07
Okay. So what else? What else you got? Let's talk about Nick Gray. So Nick Gray is the hottest thing going on the internet right now. So Nick Gray is a good friend of mine, good friend of yours, I've known Nick for a little bit now. He's the weirdest person I've ever met. So one time, Sarah and I are New York, he DMs me on Twitter. I've never met him. He goes, hey, I wanna take you to Washington Washington Square Park and give you a tour. We go there, and we still start hanging out. And he pulls out a blanket that he goes, yeah, I keep a picnic blanket in my bag at all times. And he, like, lays it out. I'm like, alright. Cool. And then he goes, Hey, do you wanna throw the frisbee? I always keep a frisbee on me. He has a frisbee. And then I was like, I guess. And he goes, and we get done with that. And he goes, Hey, do you wanna fly a kite? I always have a kite on me. And so he pulls out a kite you wanna kiss? I got lips. Yeah. That's the next one. And I'm like, this is the weirdest guy I've ever met. And then I get to know him over the years, and I realized it's totally genuine. You're just a weird guy, and this is it's an act. So fast forward a a few years later, Nick has written a book called the two hour cocktail party. He's by the way, Oh, none of this is an ad. We just we admire this guy's weirdness.
34:07
He lets his freak fly fly. We dig that, and he just did something interesting, which is what we're about to to. Yeah. And so he, starts getting a little popular internet, and he tweaked something out last week. Here's the tweet. I'll read it verbatim. He goes, I wanna go on a blind date and I wanna go to Tokyo next weekend. Here's the qualifications. If you're a woman with a passport who likes sushi and Japanese food and you could ride a bike in a big city, let's go and I'll pay for everything. But in return, you have to film stupid videos to me for my socials.
34:35
And then he puts out an application where you could sign up on, like, a Google doc. So I I called them. Do you know how many applications he got to this?
34:44
Four four hundred women applied Oh my god. To go with the and
34:49
he sorts through all the the listings and he sends me, like, his top five and his top ten, and he does calls with them to figure out if it's what he says, a culture fit. Like, I wanna I wanna see if it's basically a job interview. He's like, I wanna see if this is a culture fit. And so
35:04
this post that he writes about,
35:07
writes on Twitter, it gets something like two million views, the original the original tweet,
35:13
and people are so bought in. Now fast forward a few days ago. He's on the date. He picks the girl up until recently he never showed the woman But he is tweeting out and documenting the whole thing, saying I just picked up flowers for her. I'm about to go pick her up at the airport. I've scheduled a ramen dinner for us. And then we're gonna do this, this, this, I'm nervous. And he's, like, explaining his inner dialogue publicly.
35:37
Each tweet is getting a hundred of thousands or millions of views. And he's saying exactly what's going on. Eventually, he shares her face, and they look like they're having a blast. And I talked to him, and people are reaching out to him from all over Japan. And, like, he shares, he goes, we just got this amazing dinner reservation because this man owns this who's hosting us, or we're gonna host a meetup with all the people who are following along.
36:02
And the date goes so well. They've extended the date right now it's Wednesday. I believe they're still there. It was only supposed to be a couple days. They're five or six days in. He has Netflix and Amazon reaching out to him about a show for this It's just, like, one of the most viral things that I've seen about such a weird topic and people are so bought in. I've got so many people messaging me saying, Are you following what Nick just did? Nick just shared that the date's going well. I'm so invested into this. I that's exactly it. I am so invested into this. I love this on so many levels. The main thing is just
36:35
I love that Nick's just being himself, and I love that he
36:39
Like, there's there's many ways to be rich. We've talked about this before. You could be rich with money. You could be rich with time. You could be rich with friends.
36:46
Nick's life is rich with fun and adventure. And I think that that is something that that's why this is resonating because I think there's a deep part of a a lot of us that is, like,
36:55
Am I making the most of my time on this little blueberry? Right? Like, you know, am I am I making the most out of my time in life?
37:03
And I think what Nick has done with this Tokyo date, to me, it's not about dating. It's not about anything. It's
37:09
this guy is, like, living he's having he's having an adventure. He's having fun, and we wanna go along for the ride. And so I think we should actually go tweet by tweet with this thing. Go. Dived deep for anybody who's not following this. So tweet tweet one.
37:23
So alright. So tweet one is he goes, I wanna do a blind date and took it next weekend. You read that out. He puts a Google doc. Let's read the Google doc. You open up the Google doc,
37:31
and it says Nick Ray's Tokyo blind date. Do you like sushi? Do you like exploring new cities? Do you like blond guys with glasses? Come if so, come to Tokyo for a blind date next weekend, it'll be fun. Possible itinerary. You arrive April twenty fifth. You leave April twenty eighth. It's now May first. They're still going. It's like the, you know, you replace spin the bottle and they seven minutes at heaven.
37:54
It's been eleven minutes. What is going on in this closet over there? I must know.
37:58
So he says if you've never been to Tokyo, we're gonna do some touristy stuff blah blah blah. We're gonna go to Shinjuku at night, go to some hot springs, team lab, tea tastings, this park. East day, we'll try two of three restaurants maybe four, but we'll walk a lot shop eat and explore.
38:12
Why I'm doing this? I went to Tokyo last summer, and it was excellent. But after a few days, I wish that I had a a fun, cute friend traveling with me.
38:20
Just to say that out loud. I mean, I'm not even saying that and even a part of me,
38:24
you know, clenched up, but I had to read that those words. Okay. Just wish I had a fun, cute friend traveling with me. Alright. So I wanted to talk and share stories with and also film me from my dumb Instagram reels.
38:35
Logistics, I'll get you a flight. I'll get you a hotel room. Is this crazy? I guess, but it also sounds fun.
38:40
Yes. Exactly. That's the sweet spot of life.
38:43
Feel free to reference check me here. Here, apply. Blah blah blah. And so you had to email him to apply.
38:48
So you said he had how much four hundred women apply?
38:51
Four hundred. Which must just take a moment a moment to admire that. Yeah. So,
38:57
you can go on a dating app as a guy, and normally, it's you send four hundred messages to get one back. He sent one message out and got four hundred women coming inbound. Yeah. Worksmarter not harder, my friend. Alright. So
39:10
so that's suite one. He also tweeted out the conversion rate the Japanese yen and the US dollar. And he was like, all of you people thought I was gonna be spending a lot. Turns out it just turned in my favor And he's, like, tweeting out, like, the that he's, like The universe is conspiring to help Nick Gray with this date. So he he's giving updates kinda play by play. So he's, like, I'm flying out. Here's what I'm gonna do. He's like, here's the agenda.
39:33
He's like, she's, you know, I'm I'm in on my way to the airport. She's on her way to the airport. I'm gonna pick her up. I'm gonna flowers.
39:39
He does a poll on Twitter. Should I bring flowers? Yes. Bring the flowers. No. Chill vibes. Guess which one won the poll? Which one? Fifty five percent bring flowers. Forty five four. Two two try hardy. Dude, forty five percent of Twitter are are losers. That's an easy he's promoting his blog. He's like, by the way, I'm traveling. Here's my travel pack of must haves. He's got refresh tears. He's got his eye mask. He's got, like, some, I don't know, some tape. I don't know why he's bringing tape.
40:04
Things are getting a little crazy here. He's got a toothbrush.
40:07
Okay. So he's going step by step as to how he's gonna do this. Okay. So now he picks her up. And he never shows her face. He only shows her face, like, like,
40:16
like, her hands accepting the flowers or the back of her head as she's taking a picture in of the Tokyo
40:21
skyline. So let's just read here. He's he's at the airport. He goes, I picked he's, like, my blind date update. So he goes, waiting for someone at the airport is humbling. You're scanning hundreds of people's faces trying to find the one person who you've never met before. Each passing purses is no, not her, not her. No. Not her. Until I see her come out. I pump my fist in the air and call her name. She runs over and we sort of half hug. We can look at each other square up and full smile. I I think we're both thinking the same thing. Wow. You are real. She might have at least taken out, but I think that's hilarious. At least I have a feeling deep in my stomach that is, yes. She is real. That's a relief. I knew she'd be real, but you never know.
40:58
What are what are people on the in the internet saying about us? She asked me. I say it's ninety percent hype and ten percent worry that you're gonna cut out my kidneys.
41:05
I like those odds, she says. Damn.
41:08
Full rom com. We're going full rom com. This is great.
41:12
Send her on a side quest while I handle the train tickets to get us back to downtown Tokyo. We board the train and start talking. Conversation comes easily, a ramen tour starts in two hours.
41:21
The comments
41:22
blow up. People are fully in fully in subscriptions on notifications on. I gotta do this. So then he talks about I I booked a ramen tour for two reasons. If it was awkward for us to talk, then somebody else would be leading the conversations, the tour guide. And it would keep her awake till nine PM through the jet lag. So we meet. We do this. We do that.
41:41
We tell our tour guide that we're on a blind date. He misunderstood us or we must have misstated this. He he said, but you said you just flew in. How did you meet?
41:48
I explained what's going on with the date. The guide is confused, but he likes it, and he likes us.
41:54
She and I share a glance and smile. The ramen is good, and I like her.
41:58
End of chapter.
42:00
Tooities.
42:01
Doing great. Right? Fifty shades of Nick Gray is actually the name of this thing, dude. This is this is incredible.
42:08
So he's going. And I love that there was there was one that he was talking about. He was just like, honestly, I'm exhausted. I kind of over plant, like, my nervous energy around this made me, like, schedule too many things. I'm feeling exhausted. I just said good night and, like,
42:21
you know, honestly, I'm just I'm just totally totally pooped out tomorrow. I'm gonna act a little bit differently. I'm just gonna settle it it.
42:28
And every day, step by step,
42:31
has just been thrilling. He did a meetup. So he's like, I'm hosting a Tokyo meetup for us. Anybody who's following the blind date, and they'd be posted a picture in the park. And there's, like, twenty people there. He's holding his book. It's his date, him, and twenty random people in Tokyo. Who are, like, fully invested in this date that came for a meetup.
42:49
Dude, so listen to this. So, on one of the two hours ago, he posted
42:53
It's late. I'm always late. We are running through the side streets of Tokyo's most upscale neighborhood to make our dinner reservations. She's wearing eyeliner, and I have on my least wrinkled shirt. It'll be our last big meal together, and I wanna make it special. And two hours will cry over a plate of Kobe beef. I get a message. I like to treat you and your date to a fancy dinner in Tokyo I love the stories you share, and I'll pay for everything. Please enjoy. But what's the catch? The foreign man, I don't know, has the travel company that does reservations. Nice nice reservations are hard to find in Tokyo.
43:22
The catches that will like it and will share.
43:24
I grab her hand and I risk a Jay walk to sprint us towards the skyscraper.
43:29
You have the royal option. It's the only thing the waiter says for a train or a a train of lobster shrimp and beef is sent our way. We eat and joke about how ridiculous the amount of food is, and we have a sense of excitement and dread about how this meal will play out. And it's a picture of this massive amount of food overlooking Tokyo.
43:45
And he's just writing this these almost poetic posts the entire time as he goes.
43:51
It's this is just great. This is great. And I texted him, and I'm I'm not gonna blow his story. But,
43:57
I think they like each other. And he said that he said that he'll come on the pod. He said he goes, I don't know if I want to, and I go, okay, no pressure. And then he replies back. He goes, actually, you guys promoted me for a long I'll come on and we'll talk about it. And so he's gonna come on, but, it seems they like each other.
44:13
I'm so in.
44:14
I'm so in my first marriage. Let's go.
44:17
I I've been waiting for an opportunity to turn our whole podcast into a dating show, and I think the time has finally come. Nick, you're the man. This is a reminder to everybody. Step up your adventure. Do something fun. Do something a little bit out of the box. And, good things happen in your life. I I really do believe that. He created a situation
44:34
to get lucky. That cool things would happen, that that, you know, whether this date works out or not is sort of irrelevant. He's gonna have a great adventure, a great story to tell And he he opened up the door to where maybe maybe lady luck can walk in. What if he marries this woman? I don't I don't know if my little heart can take
44:49
If he I only got two ventricles, brother. That that would fill it up too much. I, I had a person
44:53
come
44:57
my house one time, and they were bringing their new girlfriend.
45:01
And I find out that they're staying in my they're they're staying at my house for five nights. I found out on the third night that this is a blind date and the first time that they've met. And they got married, a few weeks ago.
45:13
That's great.
45:14
Alright. Do we have anything else? I got a little little bit of a I have one one sort of life advice type thing I like. Let me hear. So This is not new, actually. We were we did a podcast with Scott Galloway, which maybe it's come out by the time this comes out. I I don't know exactly.
45:28
And Scott said a bunch of things. He talked about his business. He talked about his money. But he said one thing in the middle that
45:34
has stuck with me days later. Like, I can't I honestly can't really remember all the bunch of the stuff he said about money. But this one little phrase stuck with me, and I kinda wanna give it some extra shine. You know, in the sense, we talked about don't bury the lead. To me, this was actually the lead.
45:48
And
45:49
We had talked to him about when he was
45:53
younger, and he was going he he's pretty open about going through tough times. He talks about when he went through a divorce. He talks about when he know, hadn't made it yet? He talks about his insecurities.
46:01
And he said something, which was like,
46:04
he goes, you gotta keep your sales up.
46:06
And I was like, kept your sales up. What did you mean by that? Keep your sales up? He's like, you know, like, even when things were going poorly, I,
46:14
I didn't let it. I didn't let things go poorly.
46:18
Even if I felt down, I didn't take actions that were down. He's like, so even when things weren't going my way, I I got down, but I didn't stay down. He goes, I kept my sales up so that he's like, you know, I started eating right. I cleaned up my room. Would make sure every day I would go out and I would talk to people. And, you know, he's like, I just did little things. I would try to be kind and try to be generous to somebody that day. Even though I was feeling kinda low, and I felt like things weren't going the right way, I started taking actions. You know, I kept my sales up so that the when the next gust of wind came, I would be ready And that's what happened. The wind came, and I was ready because I had my sales up. And I had this thought that was a beautiful
46:55
life metaphor and just a a a great philosophy fee to have, which is, like, you gotta keep your sales up because
47:02
the things that happen that are good in your life are not fully
47:06
you know, you're you're doing. They're not your creation. There's tons of market conditions and luck and, you know, contributions from other people that help you out. That come your way. That's the wind. And you can't control the wind. But the thing you can control is having your sales up so that when the wind comes, you actually get a benefit from Like, if you're in such a lull or you're in such a low point or you're in such a funk that even when the wind comes, you weren't ready for it. It passed you by. Now that's that's on you. And so I just love that metaphor, that philosophy of life, and I wanted to kinda bring some attention to it. What do you think about that? It was good to hear from him about it because he had a lot First of all, he was a late bloomer in terms of traditional success. So he told the story about how he had a a bunch of companies that actually were doing good, but he lost them. He got fired from them. He told a story about how he didn't have a relationship with his father and his single mother. There was it was a hard upbringing. He got divorced.
47:59
And he had his first kid. I think when he was forty or something like that, a little bit later in life, and he was like, I have to make money to provide for this kid. I can't just be jerking off. Like, I've been messing around a little too much.
48:10
And it was good to hear that advice from him because I admire him, and he was sort of a late bloomer. And so I know that he experienced
48:16
hardship, and they actually is living this life of of of keeping your sales up. And so that's why it was particularly special. It was better to hear that from him, this versus some, like, twenty eight year old You know what I mean? Yeah.
48:28
If you see, like, a twenty four year old on TikTok talking about this, like,
48:31
you have the right idea. You just don't have the scars to prove it. And I thought Scott has the scars to prove it. I just love the phrasing, you know. Even when I was down, I didn't stay down. That's so powerful. Dude, you know, you're allowed to go down But you you're not allowed to stay down. And also, like, a lot of these little things I I never had the words to explain it, but it resonated with me because, like, you know, I'll do things where
48:52
You know, if I'm feeling a certain way, I'll be like, alright.
48:55
I'm making my bed this morning.
48:57
Or fucking, I'm going for a run. I don't even like running. Second running, but I'm going for a run. I'm a run till I cramp. And it's like, alright, I'm a run till I cramp. I'm like, why do those things? On the surface, making your bed seems like nothing action. And it's like, dude, making your bed's not gonna help you, you know, go get that girl or not gonna help you, you know, recover from this break up or go get the job or go get whatever help turn your business around.
49:18
But, like, anybody who's actually done it knows that actually those things are linked. You don't know how they're linked.
49:23
And this phrase to me is a great way to link them. It's like, you know, I'm not just making my bed. I'm getting my sales up today. And all of these little actions I'm taking, I'm getting my sales up. And I now I kind of, like, At the end, I can connect the dots of, like, what were all those actions and little habits that, like, instinctively in my gut? I knew were the right thing to do, but I didn't really I couldn't have logic and told you why that matters. Now I know why it matters. It's because that's getting your sales up so that now that when the win comes, you're ready. There's this awesome video. That's not very popular, but it is, like, it's so good. It's, the guy from S and L, I think his name's Tom Bennett, he made this. No. Do it's a it's a essay. It was a essay for it was a blog first, and then they turned it into actually, they turned it into a movie. This Wait. We really? The blog post became Oh, you know about this. Oh, dude. It's one of the best blog posts ever. It's one of the the video is so good. So this this guy, Aaron, is the guy who wrote it. He goes, it's called how to lose weight in four easy steps. Yeah. And he goes, I spent the last past year losing eighty eight pounds of getting in in shape. A lot of people ask me how I did it, specifics on my diet, how many times I worked out. So I thought I'd just answer all my questions here. It's just four easy steps. Ready? Here we go. Number one, no beer. Probably one you've heard of before, but every time you drink a beer, it's like eating seven slices of bread. That's a lot of bread. Number two, portion control. This is especially true when you go to restaurants, and your meal comes cut in half and ask the ask the waiter right away for a takeout container so you can save the second half for later. Number three, have your heart broken. And not just broken. Shattered. Into bit itsy bitsy tiny little pieces by a girl who never loved you and never will.
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And then the rest of the post is basically about the heartbreak. And I was like, wow. I remember reading that intro.
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And I fucking cleared my calendar. I was like, I am gonna sink into this blog post. This whoever wrote this, this is genius level writing, and I loved it. And the whole step three is like get your heart broken, and then it's like start going for walks to feel better. And so you start going to the gym and you previously thought that Jim were at a bunch of bros, and now you realize that they're your family, and you start making puddles, and you start eating chicken, and more chicken, and you make more puddles, and you repeat
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every day. And then suddenly Let's read some of the this is beautiful. Let's just read something. So by girl who never loved you and never will. Join the gym at your work. Start going to the gym regularly, even though you don't know much about and you're way too weak to do anything except for live live five pound weights and do the elliptical machines with the old people. Do it until your sweat makes a puddle on the floor. Then go home. Go to bed early and do it again the next day and again and again. Listen to stories of your ex girlfriend fucking around with gross and terrible people. Stories from your friends who think they're they're doing you a favor. Go to the gym and make more puddles of sweat.
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Buy buy books, learn about muscle groups and how they work together. Start eating healthy. Start e start planning your meals. Try to forget her. More puddles.
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And it just keeps going and keeps going. Make puddle after puddle and eat single chicken breast and work and sleep, and the weather gets warm and the weather gets cold. And all you know is Taylor Swift songs by heart. The only thing that exists in the entire universe is you and the gym. And there's a different sort of happiness. It comes at night when you're the last person in the gym, and it's you and the girl who does weird leg exercises.
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You end up walking walking out at the same time. Her name is Melissa. She works at the building next to you. She's worked there for two years. She asked you for dinner on Friday. I promise you it'll be healthy. Leg exercises she's doing, by the way, are called pivoting crazy lunges.
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And then it goes into the, you know, the love story. And then it
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ends with step four.
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No sugar.
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Yeah. No fruit juice. Yeah. No fruit juice.
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One of the best posts I've watched that. I remember my first while I you get teary eyed. It's a because it's a it was a I guess there's a blog post first. I didn't know that. And then it was a YouTube video and then, I guess, a whole movie.
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The YouTube the YouTube video, it gets me teary eyed, and it gets me so motivated whenever I watch this. So that's a little a little bit similar to Scott Galloway's. Keep your sales up. This was just, like, the most positive episode we've ever done. Yeah.
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Positive, baby. That's it. That's the pod.
53:04
Alright. We have a big announcement possibly the biggest announcement of the year from us. So pay attention, turn the headphones up. We are doing a challenge called
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my first muscle.
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Instead of my first affiliate, this is my first muscle. It is a fitness challenge that we're doing. We want everybody to get involved with it. Sam, tell him how it works and why we're doing it. Alright. So here's what it is. Summer's coming up. We got this thing called the pod pod. We've been sitting here. I think we're six hundred and fifty episodes or so, we wanna get fit. So it's a challenge. It's a race, actually. It's a hundred push ups, one hundred squats, one hundred burpees. One hundred times a hundred times a hundred, that's your first million, and it's hopefully gonna be your first million muscle. So here's what what you're gonna do. You can do any order. You could start with burpees. You could start spots, it doesn't matter. But when you do a burpee, you gotta go nips to the floor. Your chest has to touch the floor, and then you hop up. And when you jump up through the top of the burpee, Your feet need to leave the ground, and you should film yourself doing it. And when you film yourself doing it, you have to time yourself to, and then you have to share the video with us at my first mail pod on Twitter. Exactly. Or you could tag me in Sam directly. Either way. So just to summarize,
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turn a timer on.
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Best case scenario you film it too, but at least turn the timer on and do it.
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You have to you have as much time as you need to complete one hundred push ups, one hundred air squats, so no weight, and then a hundred burpees. And you can mix it up, and you could do them in whatever a five or ten or however you wanna mix it up. You just gotta get it done. That's the challenge. You've heard of seventy five hard. You've, you've heard of the MIRF. Well, this is our version of that. My first muscle. And Sam are gonna be doing it. We're gonna film it. We're gonna post our videos of us doing it. Sam, what do you think your your prediction, your time is gonna be yours, super fit guy? I'm gonna break twenty minutes. That's my goal. And I think I'll be in the ninetieth percentile. Twenty minutes, I think, is ninetieth percentile. I think the winner will be fifteen minutes.
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I predict that I will be far above twenty minutes. I think I'm gonna be closer to thirty five to forty minutes. If I'm I did a little test run. Did a little test run. I I went eighty percent, seventy percent, and it took me, like, forty two minutes. And so I gotta I gotta that was just v one. That's okay. Just I was a nibble. It was a Costco sample of it. I just need to now iterate and get better. There's two things here. The first is just doing it. So I think doing it have a feeling you're gonna see thousands of people doing it. I think it's gonna be cool to see that you're gonna do it. Well, let's talk about the doing it first. You came up with this. You you brought this idea from, Jesse Itzler about the miso
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a hard physical challenge that you do, something that that makes you a little bit scared that pushes you past your limits.
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It's good to do these. And instead of having everybody come up with the Masogi, we wanna give the community one that we can all kinda share all do together. And I don't care if you're out of shape,
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Don't let that be the reason you don't do this.
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You know, if you can do push ups on your knees, do push ups on your knees. Alright? You might not win the prize get it done, you'll be proud of yourself when you get it done. And I think there's a immense there's an amazing feeling on the other side of doing this, and, that's who you wanna be. Now let's talk about the prizes. So if you wanna be eligible for the prizes, you gotta do it legit, and you gotta have a video camera when you're doing it. Otherwise, we don't know if you're, you know, this is not the gentleman's agreement. You gotta actually show some proof actually do this thing. We've seen some amazing videos come in. We could pull these up on YouTube. There so a couple of people,
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heard about the announcement early and started doing them. Did you see these girls who did them in their peanut butter and jelly costume? That was awesome. There's a guy who's doing it out in a field in a just a set of overalls. That's hilarious. Alright. And so here's the prizes. So we got plunged. So the company, plunged, plunge dot com, we got them to give us two cold punches. I think these are like six or seven grand a piece. So they're gonna give them away. We're gonna give one to the fastest male, one to the fastest female. And then we got Nike strength to give away a bunch of bumper plates and a whole bunch of workout equipment. That's gonna go to three other people. Who are the three other people? Well, we're it's our discretion. We're the judges, and we're looking for three things. We want We're looking for creativity. So the girls who did it in costume, using the peanut butter jelly costume,
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they the early front runners. So best dressed is one area I'm looking at. Another one is creativity on the video, and the last one is just inspiration. This is the Rudy award. So for whoever really, like, we watched the video and we are rooting for you, you will win a prize as well. But we're all winners if you do the thing because
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I don't know. You had the option not to. Could have easily chickened out? Could have easily set us too hard? Could have easily said you're too busy didn't take any of those excuses. You're the real winner. And to make sure there's no excuses, we have a timeline on this. It's gonna end on May twelfth. Which is this Sunday. So you don't actually have a lot of time to get this done. So if you're listening to this, you might go do it, like, in the next thirty minutes and just get it out the way. Exactly. Alright. I'm excited. My first muscle, let's go. We gotta get rid of podbot. Podbot is a plague. It's it's getting so many people. Don't be don't be caught up in podbot. And we have to say one last thing in order to get any of the prizes.
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You have to subscribe to our YouTube channel and to our podcast on Spotify and on iTunes. You have to subscribe. That part is the gentleman's agreement. We're giving away all these prizes trying to make everyone get a little bit healthier. All we ask for in exchange is just to subscribe. It costs you nothing and it means a lot to us. So that's all you have to do.
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Check it out. My first muscle challenge. Do it. Post it. Tag me and Sam on Twitter. I'm at sean v p. He's at at the same car. Send us your videos. We can't wait to see
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