00:11
So I had a crazy,
00:14
amazing weekend, and I wanna tell you about it. Go for it. I wanna hear about it. Alright. So,
00:20
we've done these before, but I'll explain kinda how they work for for people who are listening. So about once a year, maybe twice a year,
00:28
we do these kinda like friends slash founder, weekend hangout type And by the way, sorry. You should have been there. I don't know why the invite got lost in the mail. Don't worry about that. Oh, I'm worried about it. You're lucky I couldn't I you're lucky I couldn't have made it, but I'm worried about it. I was gonna text you,
00:45
while we were doing it. And I was like, wait. Why isn't Sam here? And I was like, Ben, do we does Sam say no, or did we not tell Sam? And then he was like, I don't know. This whole thing got screwed up, because we whatever. We bumped it back twice, and then this happened. Anyway, so
01:00
once twice a year, go somewhere, rent an Airbnb,
01:04
four to five, kinda, founder friends, and hang out. And But this one was different. This this one was a a intimate birthday thing as opposed to last time we did it, it was like a twenty person one.
01:16
Maybe. Yeah. I don't even remember. It's got bumped back twice. So at this point, who knows?
01:20
But basically, it was like, alright. Start the new year. Let's all get together. Hang out and do it And so we,
01:26
we go to San Diego. We rent,
01:29
an Airbnb from Mark Jenny who you've talked about on the pod before just to explained what he's doing. He founded a company called RV share, which is like Airbnb for renting RVs. And
01:41
grew that, sold that for, I think, a hundred million dollars. And Part of it. I think he sold it. Yes. Private equity. To KKR, I believe. I think he's actually sold twice. So he sold one chunk, the first time, second chunk recently.
01:54
And,
01:55
and I think he still owns a piece of it. But anyways, Arby share really successful business. He's got a crazy story where I think he was, like, homeless at one point in time and and made the whole thing happen. We'll have him on shortly. But Very inspirational person.
02:07
He now has an Airbnb, a luxury Airbnb portfolio
02:10
worth about fifty million dollars. And so he's got, I don't know, twenty something properties
02:15
And he goes for the over the top kinda like destination
02:19
experience,
02:21
you know, maybe like party type of
02:24
houses. So that's how we get there. Like family parties.
02:28
Family or, like, buddies going for a golf trip. You know, type of thing where it's, like, it like, his one of his most successful properties said is in Scottsdale, Arizona, and we're like Scottsdale. Why? He's like, oh, people guys go there for golf trips? And so, you know, eight buddies get together and they they rent my place, and it's great. And they all have money, and so the price isn't as big of an issue or whatever. So this one is in San Diego, and,
02:49
The backyard, I think this guy must have put somewhere between one and two million dollars into the backyard. So he
02:58
We get you go outside. There's a basketball court. There's a pickleball court. There's a wiffle ball field with a fence, like a full baseball diamond, basically.
03:06
There is golf course. There is, like, pool, sauna, everything you could think of. It is like a boy, you know, boy
03:15
paradise. Basically. A little boy paradise. And so it was perfect for us. Right? Well, that's all we were doing. You go inside the house. You know, there's like a full poker table with the poker set with the perfect chairs. There's pool table. There's all kinds of good stuff. Anyways, so we get there.
03:29
And,
03:30
a couple of really cool things happen. One, Mark came over for dinner,
03:34
He's like, you know, host a dinner for us there. And he was telling us his story, which is kinda crazy, but I kinda wanna save that bit for the podcast.
03:42
I've asked him to come on tons of times, by the way. He turns me down, and I'm good friends at Mark, and he turns me down. He's like, oh, no. I'm with my family all summer. And -- Yeah. Yeah. -- what everything He just had a he just had a baby. So I think I'll I appreciate that. I appreciate it.
03:55
I think he'll do it. He's definitely he listens to the pod. So, you know, set a listening one day for that hour. Just come on and talk. It's no extra time for you, Mark. And so
04:05
then the next so we we kinda hang out. First day is just straight sports male bonding. Swaddie male bonding. Let's call it. And, we're just playing every sport that's there. And in between, we sort of talk business or whatever.
04:17
Second day, we I tweeted out, I go. Who's in San Diego.
04:20
And, a bunch of people replied, Ben goes through curates, and is just, like, Alright. These fifteen people seem cool. I'm gonna invite them over to the house. So they come over the house. And I just wanna set the scene of this kinda like
04:32
party.
04:33
First of all,
04:35
first of all, this whole segment should be called Sean leaves the house because I'm explaining how cool this was. This is probably a monthly occurrence for you.
04:42
To me, I was like, dude, I left the house. I met all these cool people. It was amazing
04:47
because I never leave my house. And so This time I was out of my house. I met a bunch of cool people. You didn't but you still didn't leave the state.
04:54
I didn't leave the state. No. I I barely got on a flight. So
04:58
so so here's the scene. In the room,
05:02
there is two guys who own NFT projects
05:05
that have probably done
05:07
two hundred plus million in sales. Wow.
05:10
They're both under the age of twenty three, mid twenty four, maybe.
05:15
So that's kinda crazy.
05:17
One of them one of them didn't even have a public identity until, like, you know, a month ago. So that was,
05:23
People know Frank from from d gods. So d gods is the number one project on Salana.
05:28
It's like the board apes of Salana.
05:30
And,
05:31
And, yeah, he basically,
05:33
he just kinda said, hey, hey, here's my real identity, whatever. So he can now show up to parties and say what he does, whereas before he couldn't do that. Okay. Second thing, so that's one group. Then there was the DDC crew.
05:45
These are people who have built products that, like, created a product of one guy,
05:51
created this thing called gel blasters.
05:53
Think like a nerf gun or a BB gun, but just with, like, gel pellets. I love that.
05:59
It went from, like, zero to I don't know if I'm allowed to say the number, but tens of millions in revenue in a year.
06:05
And then, like, has a crazy story. I'm gonna get him on the pod too to come tell the story, but as a crazy story of sort of getting screwed over by one of the big toy companies, they they pretended to buy his company for, like, a hundred million bucks. And then he, like, does the diligence with them, shows them all the design files, the cad files, the everything, the specs of the product, they fall out, and then three months later launch, like, an identical product
06:29
to to compete with them. And, like, steal his influencer marketing plan, everything. That's a kinda crazy story there.
06:36
Other people in the room.
06:37
Remember the mini katana guy we talked about? Oh, he can't.
06:41
He came. So he's there, and he's showing me, like, how they basically do eight figures in revenue without a single dollar on ads. And it's not out of pride. Like, he just can't advertise because it's like Facebook's like, yo, this is a weapon. You can't advertise swords on Facebook. So he had to get creative and was just like, okay. How do I make organic content?
07:00
That's so good. You wanna buy the sword. Yeah. Tens of millions of dollars worth of this sword.
07:06
And, I thought that was pretty remarkable, really super nice guy that came over.
07:11
And he's like, dude, I was listening to the podcast while driving. And I heard you guys talking about a Katana
07:17
store. And I was like, he's like, I almost drove off the road. I was like, are they talking about me? Who are they talking about? And he's like, that was a surreal moment.
07:26
Alright. So he's there.
07:28
A guy, you know, a c a former CIA operative
07:32
came who I think you interviewed for the pod. You did a pod with him, and then we couldn't release it. Yeah. We don't even need to say more because that already sounds juicy as a mother effer. Right? We couldn't release it because,
07:45
he said a bunch of classified stuff. And so this person I don't even know what I can say now, but basically,
07:53
this is me speaking, not him.
07:57
But it's almost as if they convince people in other countries to become
08:02
treasonous
08:03
spies.
08:04
Yeah. Smizes by other trees at us. If you've watched Jack Ryan, this was, like, the real life Jack Ryan. And we asked him all about that. And then he left the government, and he created a business. And so there was a good overlap.
08:16
So I'm gonna tell you one. So I'm Don't say his name though, by the way. Yeah. Yeah. I'm not gonna do it. So I was like, I was like, so how do you do it? How do you convince somebody?
08:24
You're just this, like, you know, American person coming into their country if you go into Afghanistan or wherever, you know, Yemen or some place,
08:33
how do you convince them to, like, you know, work for the US government to help us
08:36
And he's like, well,
08:40
like, two years of rapport building, and then it's, you know, it's manipulation. Right? Like, you were trying to And I was like, so how would you do that? Like, I feel like you couldn't do that. And he's like, remember earlier, when we were grabbing a drink, you said you really want x. And I was like, no. I I was like, in passing, I must have said something. He's like,
08:57
for about a year, I will basically talk to this person, and I'll find out their every want They're every need. They're every problem. And I'm keeping a file. And I'm keeping this file for years before I flipped them. And I was like, wow.
09:10
And this person's really charming. Talk anymore.
09:13
He's very charming and he's very likable. And when he No. Great stories. When he tells a story, you're captivated. He he's gotten it factor. And so when I was with them, I was like, oh, yeah. I understand why,
09:23
I would I would commit this thing in order to, like, you know, please you. Right. He told one story. Amazing. I called four people over. You gotta hear this. You gotta hear this. Come here.
09:35
Tell another one.
09:37
He's like,
09:39
and I'm like, shit. I just Yeah. You ruined it. You're like, hey, you're funny. Tell a joke. And he tells another banger. And I'm like, everybody's like, oh, wow. To the last three people who didn't hear the first one, get over here. Get over here. Get over here. Hey. You got another one? And he's like, oh, you know, the, you know, the thing is,
09:57
you know, blah blah blah. He's kinda humming and hawing. And I was like, look.
10:01
If this story's shit, no problem. You're already you already won. This is just a bonus lap. If it's terrible, I have no problem with you. I already think you're amazing. I was depressurized the moment for a second. And I was like, you know, just try to give us one more. He gives us one more. And I was like, wow. This is you know, my friend Jason Hitchcock has this thing. He says. He goes,
10:21
you say one interesting thing? I say, interesting.
10:24
Two interesting things. I said, those are interesting. Three interesting things. I say, you are interesting, and that's what happened by the third. I was like, you are interesting.
10:34
That's how I thought. So that guy was kind of amazing. And by the way, I'll say, I this is kinda sucks to talk about because I can't reveal it a lot, but you and I have a friend. And this person,
10:45
is related to a bunch of, like, seals and CIA people. And it just so happens that there's this weird community of, like, these ex CIA
10:53
NSA
10:54
seals, all these, like, you know, abbreviated.
10:57
Yeah. And and well, they they get out and they go and they start businesses. Because, like, I think, guys, they have a pension, so they have a little bit of money.
11:05
Like, they they have some of their basic needs covered, and then they go and start businesses. And we're They're in our world. Successful. And they're very successful, and it's I love hanging out with these guys, you know. And and they're, like, proper heroes And then they're, like, talking to me about, like, internet and CAC. And I'm, like, yeah. But what about Isis? Like, tell me tell me the story about that. Like, tell me that time you eliminated eighteen ISIS people. What I mean? It's like, they're heroes. It's fun talking to these guys.
11:31
Yeah. And then, let's see who else. So then, our buddy Ramon is there. Ramon's there with his son and and
11:37
remains telling us amazing stories. Has he ever told you the
11:41
contractor story? The best thing I've ever heard. Yeah. You wanna retell it? Yeah. Can I retell it here? Know when the next time he's gonna be on, but he's like, And he's officially he's an American now. Ramon's an American now by somebody. That was the big thing. He's he's officially,
11:54
an American. We go out to before he arrives, we go out. We get him a cake from, like, the Safeway there or whatever. And we're like, hey,
12:02
can you, write a message on here? Like, now it's closed for the day. I was like, bro, you gotta write a message. And, you know, convince the guy he writes a message.
12:09
Welcome to America.
12:11
Misspelled. Welcome just says, well, home to America. Like, sounds like the most non America thing ever.
12:17
And,
12:18
he and I was like, you know, so you got your citizenship. That's amazing. What happened afterwards, and then his son Victor was like,
12:24
oh, man. In the car afterwards, everybody who was calling, he would just answer.
12:29
Hello. Fellow American.
12:34
So that was amazing. So he's, at the at the dinner party, we're like, you know,
12:39
Tell us a story. No. We were like,
12:42
what's an icebreaker for a group like this? It's like, what's the, what's the
12:47
weirdest way you tried to make a buck. Like, what's the weirdest way you tried to make money? Because otherwise, in this type of scenario, kinda say, oh, so what do you do? People just go into their script. Yeah. Yeah. And it's kind of and the whole thing's just kinda pretentious because they're it's a roomful of successful people, and everybody starts kind of one upping each other in this weird way. So instead, you wanna, like, nag the whole group. So this is the nag the whole group question. What's the weirdest way you tried to make a buck?
13:11
And Ramon's, like,
13:13
you know, he's got, like, ten of these and we're like, dude, this is the thing about Ramon. He's very quiet, but when you start getting him to tell a story, it's like a vending machine, like, a endless vending machine of stories you've never heard of, even though you've known the guy for ten years. So he's like, yeah. Back in the day, I was like, okay. I wanna start a construct
13:29
What is it? He's like, I'm gonna start a painting business. He's like, I I need money. I'm eighteen years old. I'll, paint walls. And so he just puts up a thing that's like, I'll paint walls.
13:38
But, you know, being the hustler that he is, he's like,
13:41
I'll you know what? How can I widen the top of this funnel? Let me just say painting,
13:46
handyman. I'll fix anything. Whatever you got, I'm a general I'm a general contractor. I'll do generally anything.
13:52
And, so he's eighteen years old. He puts up his list the, like, the Dutch Craigslist like that. And,
13:58
he gets an inquiry the next day that says, hey,
14:00
I need a electrician for some electrical work. And he's like,
14:05
Great. Be there tomorrow morning. And he's like,
14:08
he's like, I go to the store at, like, Home Depot type store, and I'm looking at, like, these vast I'm like, which one looks more like an electrician? He's like, basically, he's like Halloween. He's like trying to find a costume.
14:18
And he's like, I go there the next day and the guy's like,
14:22
Cool. Yes. And we need, like, you know, forty amps here, and we're gonna do you know, we're gonna run a line under the circuit over here. He's like, dude, he's saying words, like, forget about knowing how to do it. I don't even understand the words he's saying. And he has a clipboard, though, but he and he's, like, writing it down. Writing notes. He's wearing the vest and he's saying, uh-huh. Uh-huh. Yeah. Yeah. Okay. Tell me more. And he's like, just the guy just keeps going. It's like a very complicated job. He's like, I hope it was I was like, dude, what do you think was gonna happen? He's like, I hope it was like light bulbs. Like, he's like electrical electricity. Yeah. I don't know. Light bulbs. And he's like, once I got there, I was like, oh, shit. But I'm writing I don't know what to say. I don't know what to do. So I'm like, okay. Maybe I could figure it out. You know, open up the certain the open up the the thing. There's just a thousand wires. I'm like, okay. There's no way. I know what to do here. And so he's like,
15:07
Yeah. Listen, man.
15:09
I think he tells him this the next day or something. Yeah. The next day. He goes home. Yeah. He goes home, and he thinks about it, and he reflects he's like, I gotta come clean to this guy. Like, I don't know how to do it. I don't know anything. I don't I don't know what to do. And he's like reviewing his notes. He's like, I don't know what any of this means.
15:24
Yes. He goes back. He's like, hey. Gotta tell you, man.
15:28
I've never done a lecture. He's like, I
15:33
just needed money. I thought I could figure it out and,
15:36
slept on it. Turns out of here. I have no idea how to do this. And the guy was like,
15:41
What the fuck? And he was also like, you know what, kid? Like, he's like, I'm an entrepreneur. He's like,
15:47
I respect the hustle. I expect that you were honest. And he's like, everyone was like, you know, when you're honest and you're young,
15:54
like, good things happening. The guy, he's like, gave me a great lesson. He's like, You know what? Like, instead of telling me, like, don't ever do this again. He was like, actually, you know, what you should do is you don't need to know how to do electrical you got the job. Now you need to find somebody who does know electric work and sub contract it out and keep a margin. And so you shouldn't be here anyways. He should be doing that. And he's like, Oh, and he started an actual, like, general contracting business doing that from there. And the guy, like, helped him out, basically, he gave him a job and and helped him out. And that eventually, he did that for couple of years. And he actually made
16:26
maybe, for sure, hundreds of thousands. I think he made close to a million dollars. I think his first million was running that business. And then he immigrated to America, and he
16:35
created a, Brazilian music festival. I have no idea why. And he lost all
16:40
of he created more internet business and made it all again and then lost it all again and then made it all again. And so he said that a bunch of times. Very fascinating guy.
16:48
Yeah. Even his current business, if he has this business called AlphaPA,
16:52
and he sells, like, dot great dog products at dog ramps, things like that. And,
16:57
Even that, like, with, up, up, up, up, up, up, up, up, up, up, up, up, up, up, up, up, up, and then hits up, then, like, you know, when COVID happened, shipping costs went through the roof. So, like, a container for shipping used to cost three thousand dollars, not then it started costing twenty thousand dollars. So, like, a six -- -- ruined everything. -- increase. And when you have a huge You need a lot it takes up a lot of space. So you need a lot of containers. So his his unit cost blew up. That was really tough.
17:18
And but he's so resilient. So, like, he he's like, alright. What's the pivot? And he pivoted to he's like, dogs having trouble?
17:26
Cats. And so he's like, alright. And he made this kitty litter product called genius litter.
17:32
And now he just got a deal where he's now in PetSmart nationwide, which is amazing. And now he's like, back back, you know, in the and now it's like, dude, I need. So if you're listening to this,
17:43
you know the gentleman's agreement to go smash subscribe, but also If you have a cat or you don't have a cat, you got a dog. It doesn't matter what you got. Go to PetSmart, buy this guy's genius litter. So his business, you know, thrives because this guy deserves the best guy I know. So, you know, so just amazing stories one after another of each person about, like, bouncing back. So there was a bunch of, like, I don't know, takeaways I had from this. Number one,
18:04
storytelling
18:05
wins.
18:06
There was a bunch of people at this event that were all equally impressive.
18:11
But it was the ones who understood how to tell a story
18:14
that stood out and that everybody loved, made a bunch of connections, people started helping them out. They're like, oh, you should try x y z. Oh, you gotta meet blah, blah, blah. And it was the people that didn't understand how to tell their story. They only told facts.
18:27
And it was just sort of like, I am, you know, whatever. I'm Steve. This is what I do. Blah blah blah. Everything's been great.
18:33
Alright. Thanks, Steve. See you, you know, like, you know Yeah. You need some of that sizzle. Yeah. You they didn't have that sizzle. And so the sizzle, the story tell telling sizzle
18:42
was so important and so obvious. And then there's nuances. Like, There were some people that were storytellers that every story was how awesome they were. And, you know, you could just see. It was, like, just repelling people. Like, the here's how awesome I am, and then slowly but surely. Okay. Great. Got one of those stories. I'm gonna go get a drink now. See you. And it was the person who could tell a story that was, like, slightly
19:01
making fun of themselves. Even the CIA guy, he goes, oh, I have a rule. I only tell CIA stories where I look like an idiot.
19:07
I never tell CIA stories where, you know, I beat the bad guys. I fought five guys, and then everybody clapped. He's like, I'll never tell a story like that. And so I was like, that's a great rule in general for people. So that I think that was, like, one big takeaway.
19:21
Second takeaway is
19:23
I should probably leave the house a little more often. This was dope. And,
19:27
I used to do this all the time, and I kinda got a little cocky and was just sort of like, hey. Got a great network. You know, I don't really need to, like, put in like this. But when I was in my twenties, I used to do this all the time, and this was just a reminder of how much value you can get by talking to other people in the game or, like, you know, I I think this podcast serves as that for people too, where you hear these stories, you get inspired, you get ideas,
19:48
growth hacks
19:49
and, and it's surprising how helpful people are. So You know what I described that as you when you're around certain people, you realize that the world is malleable,
19:58
and you see all types of people who are bending the world to the reality that they want, and then you feel like, oh, Yeah. That's cool. I could do that too. So it doesn't matter. You're like, I don't care if you're selling if you're if you're in the CIA, if you're selling genius litter, it doesn't matter. It's just cool see people who are kicking their dent into the universe.
20:16
Right. Yeah. Exactly. Exactly. And,
20:19
second thing I would say is there was huge difference in life phase attitude. Alright. What does that mean?
20:26
So we at this event, so we had Ramon's son and his friend, shout out to Jude. He came. So He's he's a fun kid too. Super fun kid. Super chatty, chatty, Kathy. And, by by the way, the next day, he was like, He's holding up the gel blaster gun thing. He's like, so they said they make this for whatever, makeup numbers. They make this for three dollars and they sell it for nine. I was like, dude, he's already picking it up. This guy's like ten or eleven. He's like, that's a really big, like, you know, margin. And I was like, wow, you know, margin? That's that's really impressive.
20:55
So so anyways, we had people that were ten or eleven. We had the guys who were kinda, like, twenty to twenty five, the the NFT boys, and then and DDC, some of the DDC guys. We had guys like us who were in our thirties, and we were like, alright. Yeah. And I'll tell you the differences and and how each one was approaching it in a second. We had guys in their forties. So that's, like, you know, you know, absolutely that that sort of thing.
21:18
Yeah. And then we had well, then I went and met up with a guy in his and, like, a husband and wife in their seventies. So
21:24
I saw all of those life phases. I want you to guess, what do you think was the, like,
21:29
notable, like, differences in those ages in terms of, like, what they cared about, what they thought about, what were the differences? Have you ever heard the story of, like, there's, like, an old bowl and a young bowl and they see a bunch of cows and the young bull goes, let's hurry up and get down there and have sex with all them cows. And the old bull is like, whoa, whoa, whoa.
21:47
We can walk.
21:48
We could we could walk down there and we could take our time. And that's kind of the difference I imagine. The twenty two year olds are like, let's do everything. The thirty year olds were a little bit wiser. The forty year olds were like, hey, let's just pick and choose our battles a little bit more wisely. And like, let's enjoy the process of the seven year olds were more so, like,
22:04
none of it matters.
22:06
Yeah. Exactly.
22:07
That's exactly right. So the the the tee the teens or preteens, they were basically just like, you wanna play? Let's what are we gonna play? Hey. You guys wanna play this while we play this? It's like we were on the pickleball court, and then in between points, they're running and kicking the soccer ball And then right after he's like, you wanna play monopoly? You wanna do this? And, like, till the last minute of the last second of the day, it was like, you wanna play? Yeah. And I thought that was, like, you know, just an awesome energy to be around. The other part of it was, like,
22:37
they
22:38
Also, we're doing Khan Academy a bunch. And I was like, wow. They really, like, want to learn this stuff. Like, that's kinda cool.
22:46
You know, that's a that's kind of amazing. That that just kinda blew me away. So they were all about play.
22:51
Then you had your guys in your twenties that were the I got it all figured out, guys. And I remember being that guy, and it's, like, they actually do have a lot of life figured out. They're way ahead of the curve. But the problem is they think they're at the end of the curve. They think they got it all figured out. And so you listen to the stories and they're saying things and you're like, you know what? Four out of the ten things you just said were totally wrong.
23:13
But you know what? It doesn't matter. If the fact that you believe all ten is gonna work And,
23:18
and I just love that you think all ten are right. I love more of the odds. That's a good way to summarize it. Yeah.
23:24
But they were they were a lot of fun. And their thing was just sort of like, we're going huge. Like, the of course, this is gonna work.
23:31
This is gonna be massive. We got it figured out. And, not in a cocky way, just like
23:37
they had only known winning.
23:39
Mhmm. And, and I thought that was awesome. Because as you get older, you start to take l's. You take health l's. You take you see friends take l's. You make big, expensive mistakes. You take those l's. And that sort of humbles you a little bit. And so this was pre humbling, and I loved it. I loved that energy.
23:57
Because, you know, even at first, I was like,
24:00
Man, these guys are delusional. And then I was like, how do I hey. He's past the delusion, please. I'd like to sip on some of that. That's a lot of fun, actually. I forgot how useful that can be.
24:10
Alright, guys in their thirties like us.
24:12
Weird middle state. It's like,
24:14
I have a lot of self belief
24:16
But I now know how expensive it is to go down the wrong path. Whereas, the guys in their twenties don't know how expensive it is to go down the wrong path. Way some time. Didn't even think about the path. They're like, I'm just pathing. I'm just path and bro. I'm just on the path. I don't even think about the fact that I could be doing five other things. I'm doing this and this this makes completely complete sense to me. Whereas the thirties were like could do this or could do that. And they're almost paralysis by analysis. Yeah.
24:38
They've accomplished too month too much to just do something stupid. Like, the guys in their twenties who created this NFT project were able to just do something stupid and it paid off. They created this,
24:48
this, you know, gel blaster nerf gun because it just was stupid and they thought it was cool. And, like, that was enough just application to do it. Oh, that looks fun. Do it. Whereas the guys in Thursday's, like, that looks fun, but, let's let's spreadsheet this out real quick and Well, you know, let let's back of the envelope. Yeah. Like,
25:04
when you have something to lose, it changes a little bit. Right. And so they back of the envelope themselves to death. But, you know, they're still At least they're still thinking the the the difference was. When you compare it to the forties, the forties were like,
25:16
we know what we're doing.
25:18
When I hear about what all these other guys are doing, I'm half amused and half of it exhaust me and I wanna go take a nap. Like, you're just confusing me with all these things that honestly, like,
25:27
I don't feel like I need to know any of this stuff. I I I'm perfectly happy not
25:32
being an NFTs and not knowing how to do TikTok videos to sell mini swords. Like, that's cool.
25:39
But, man, I just wanna go relax right now. And the second thing was they were like, Like, one of them, he just, like, found out he has high blood pressure. So he had a blood pressure monitor with him. And he was, like, just took his blood pressure, and I we were, like, was like, dude, I never take my blood pressure. Just put me in. And so we took our blood pressure, like, four times a day just for fun, but I was like, you know, they were like, like you said, they wanted to enjoy the journey. So they were like, yeah. Yeah. We could talk business, but, like, let's go play some pickleball. That'd be fine. Yeah. And I think as you get older, you you you expect all the different ways that you can get there, but you know your lane. And they they knew their lane. That's exactly right. I know my lane, and I know if I just do this all the time for an I know what compounding looks like. And everybody else looks very scatterbrand
26:24
in comparison.
26:25
But to know their laners, and I I don't mean that in a discouraging way. Like, they were they were definitely learning, and and they've they've made adjustments, but they weren't seeking the next hit. They they were just like, I found a hit. And I enjoy this hit, and I wanna also think about life and marriage and kids and health.
26:40
And that was a way bigger part of their their life. Like, their mo their own mortality
26:44
was more on their mind
26:46
than proving themselves, like the twenties and thirties. And the older I get and the more experienced I get, I understand compounding better. I it that was that that was a really hard thing for me to understand in my early twenties and late twenties. And then once I, like, start seeing it work a little bit, you start understanding it and you go, oh, wow. So if I just do this all the time for ten years, like, look at the, I'll be in a better place than I will be if I start a bunch of different things. And -- Yes. So you understand compounding a little bit better. So you know, well, if I just stay in my lane, I can respect everyone else's, what they're doing, that's neat. And I and I think that's cool and I can learn But if I just do this mostly the same, I'm gonna I'm gonna get to where I wanna go. Yeah. So so that was the forties. And then the seventies were basically like
27:27
Some con come with some combination of, I wanna contribute. So they were, like, pitching me a project that was, like, a philanthropic thing. And I was, like, Elanthropy. Oh, okay. That's what the this is a different conversation than everybody else's all the other conversations I've been having all weekend. And the second thing was
27:41
they were just happy we came out with their house. It's like when we were leaving, I was like, man, it's gonna be really quiet once we leave here. Like, is this,
27:49
who am I? That's kind of,
27:51
Who was the person? Can you say? I don't wanna say their name just because I'm gonna, like, you know, tell a baby I don't know what I'm gonna say about them, so I don't wanna say their name, but, like, kind of like a successful entrepreneurial couple in San Diego.
28:02
And so I was like, you know, I went to their house, and I was like, they're they're really nice. Really cool hosted us. That's the house. Also,
28:08
What's that? Fathouse?
28:11
Semi fat house. Yeah. Like, nice.
28:13
Yeah, nice house. But also, when you see a house at night, by the way, it's, like, you don't actually see the house because you can't see anything around it, and you can't see, like, you know, you only see, like, a part of it. It's just very different when you see a house at night rest during the day.
28:27
But I just felt like the things that mattered to them were their grandkids, their kids marrying the right person,
28:33
figuring out how to, like, contribute, and also just like,
28:36
their house not being so quiet. There's like any liveliness in the house. It was like a win. It didn't even really matter what we talked about or what came out of it. Like, I feel like us being there was a cool
28:47
fun change of pace. And I was like, yeah. I guess when I'm in my seventies, I'm also gonna want that a lot because I'll probably be
28:54
kind of, like,
28:55
at home kind of bored a bunch, you know. And so that was, like, also kind of a wake up call for me. It was like, oh, wow. Yeah. Yeah. This life thing does go pretty fast here. Dude, so it sounds like a sick weekend. Yeah. It was a lot of fun. That's bad ass. Yeah. I I have to talk to Ramona. I gotta I wanna learn all about it.
29:11
Or from his perspective, but it sounds like a sick weekend. Yeah. That should happen every six months.
29:17
Yeah. I think yeah. I think we should do that.
29:19
Again, and also the,
29:22
it was cool that,
29:24
like, even the house we were in was kind of like a business It was, like, this every this luxury Airbnb itself as a business. And, and it just kinda breaks your frame a little bit. Like, I think that's a pretty important thing. Like, How how often can you break your frame?
29:39
And an experience like this twice a year. I think twice a year, you'll end up breaking your frame because you'll just meet a bunch of other people to do life and think about life in a different way than you. I actually wanna ask you about, like, a frame breaking experience.
29:51
Before I get into that, I have to remind people that
29:54
they owe us,
29:56
they're in debt to us. If you just heard Sean's story, he just went and spent the weekend creating these things to tell you about, and then he, like, did all this work to do it. And we do that every week, three two times a week, two to three times a week, and you're in debt to us. So you owe us is the gentleman's agreement part where you have to go to YouTube. Even if you're on iTunes or you're on podcasts or you're on Spotify, you go to iTunes right now. My first million, click subscribe. That's our gentleman's agreement and we'll be even and we'll be actually more than even because we're gonna keep doing this and we're working for you once you subscribe. That's all it's like it's the most fair trade because once you subscribe, we get in the algorithm yada yada yada, but this is the gentleman's agreement part. We can't check that you're doing that's why it's called the gentleman's agreement is we just hope that you are. So please do that.
30:40
Can't argue with that? You can't argue with that. That's the they spend literally one second to click subscribe, and we spend thirty hours a week coming up this content. It's a very fair trade.
30:52
I can't find this client info Have you heard of HubSpot?
30:55
HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.
31:04
HubSpot, grow better.
31:08
I wanna ask you, about a a frame breaking thing Now that you're how long has it been since the Milk Road acquisition?
31:16
Two months, maybe a month and a half, something like that. So you're still early into it. This February first is technically my last day at HubSpot. That's two years. So,
31:26
And so now I'm two years into it. And I wanted to ask you, and I have a list here, but I wanted to ask you,
31:33
because
31:34
I know that the guys running the milk road now or the owners are, like, recruiting interesting people because I, like, people, like, message me, they go, Hey, this person's recruiting me. Should I join Milpe Road? So, like, I'm getting all these, like,
31:46
ass, like, to as your reference check.
31:49
What have you learned so far about what it's like to be the founder of a company that's now owned by someone else? Is there anything interesting that you've learned? I have a a a list of a few things that are interesting to me, but is there anything you've learned? I feel like you got a more interesting answer to me so you go. Well, I'll I'll I'll I'll say a few things. And these are a bit frame breaking.
32:09
And so the reason I'm bringing this up is because I think someone once said, like,
32:15
or at least this attitude exists a lot at Silicon Valley where they're like, what's your exit plan? And then everyone's like, fuck exit plans. Don't have an exit plan. You're not building things to sell. Great things get bought. They don't get sold or something like that. And I actually think that's nonsense. I actually think if you you can build a company where you're like, I'm gonna exit in, like, four or six years or two years, and I'm gonna make, like, tens of millions or hundreds of millions or whatever. Like, you can build a company like that. And I think it could be really successful.
32:40
And so one of a couple frame breaking things that I had. The first one, building something from scratch is a very, very rare skill.
32:49
And one or two focused entrepreneurs with close to no money can probably do more in six months than a fifty person team with millions of dollars in twelve months inside of a large organization.
33:02
And that was actually really challenging to me. I remember So they wanted to buy us and I'm like, dog, just launch your own thing. Like, I don't why would you do you know what I mean? And being in at HubSpot now for two years, I see it's really hard. The reason it's really hard is the creative types who are bold enough to go and build something. They either aren't working at that company because they're out doing their own thing. Or
33:24
they're just stuck in this political game where they wanna impress their boss. And it's not because a company's bad. It's just this is the natural thing. They don't wanna embarrass themselves They don't have a significant amount of upside to see the wind. They don't get the dopamine rush of the sale coming into Shopify. And it's actually really, really, really hard. To build something from scratch. And so it's worth it to them just to buy something that's already working. Do you agree with that? Hundred percent.
33:48
And you could see it when an acquisition happens, the velocity of
33:53
progress
33:54
slows down like molasses.
33:56
It is, it's it's, like, kinda remarkable. Now that doesn't mean it fails, but the velocity definitely slows down. Other things go better. But the velocity and the pace and the sort of, like,
34:08
yeah, the aggression and productivity, I think, go down. And that's what I describe as anxiety
34:13
goes way down. As an entrepreneur, your anxiety goes way down. Your frustration
34:18
way up. That's the trade off that you're gonna make. However, this is another thing where I made this mistake where I would dismiss big companies and I would call the idiots.
34:26
That's actually in my experience, not true, and talking to a lot of people. Sometimes it's it's false. They are idiots. But sometimes,
34:34
operating
34:35
like, if you're around good operators, just like a good employee at a big company, They can be significantly
34:41
better operators. And a lot of the things that we make fun of, bureaucracy,
34:45
meetings,
34:46
things like that, that creates redundancy. And if you do it correct, redundancy creates,
34:52
predictability and predictability creates a value. And that's why your anxiety goes down. And so a lot of that big company stuff, a lot of it's bullshit. A lot of it's really necessary, and the people inside those companies can actually operate things really really well. Do you agree with that?
35:09
I agree that that's true.
35:11
I wouldn't say that that the main value. The main value that I saw inside of a big company was that when you're big,
35:20
You have usually two things. One is distribution.
35:24
So you could take something that doesn't have a lot of distribution and give it more distribution or you could simply say,
35:31
I don't really need to innovate. Let all these other people innovate,
35:34
and I'll just follow because I have size.
35:37
And so when I have size, I don't need speed. Right?
35:41
And so it's like a sumo wrestler versus, you know, a a sprinter or like a you know, a lightweight, you know, a lightweight wrestler or something like that. And so you basically
35:50
trade that distribution and size for for speed. I think that's the the first thing. And,
35:55
very hard to have both.
35:57
And, you know, the the when you're at a startup, the expen the mistakes are very expensive.
36:03
But when you're at a, sorry, when you're at a startup, the mistakes are not expensive. Like, I don't know how many things you do with the hustle that were, like, dumb or stupid or whatever. It's, like, roll it back.
36:13
You know, at the beginning, especially, you know, whatever. I don't have any customers anyways. I don't have much revenue to lose anyways. And I have a reputation
36:19
to be burned The press is not watching me. Twitter doesn't care what I do, whereas when you're big, then your every move
36:27
matters, and every mistake is quite expensive.
36:30
And so you have to be a little more careful. And so careful is not a bug. It's a feature
36:36
when it's a big company. And so I I started to appreciate that. They're not slow because they're stoop
36:41
They're slow, actually, because they're smart because
36:43
they don't need to go fast because they got size.
36:46
And it's
36:47
mistakes are expensive, so they don't take they don't try to make too many mistakes and,
36:52
you know, by going too fast. And that brings me to my second to last point, which is a lot of cool shit that you and I like to make. You you and I are zero to one people, like, by definition, we're not the best at one to whatever.
37:05
But a lot of the cool shit is completely illogical
37:08
or really stupid.
37:10
And a lot of the best stuff starts that way. This podcast, you called it my first million. Pretty horrible name.
37:17
My thing was called the hustle. Pretty bad name, and it was just a newsletter. That's kind of like not like, when I pitch it to bigger companies, they go, this is stupid. This will never be big. And the reason why it existed anyway was because I was beholden to no one. We just said, man, whatever. Screw it. We're just gonna do it. When you're launching something within a big company, you have to have logic. You have to have reasoning. You have to, like, make a point because you have to justify it for someone to fund it,
37:43
whereas when you're a nobody, just two guys, you say, That's screw it. We're just gonna do this. We're gonna have an anti Black Friday sale where we charge more this Friday as opposed to less and it just cause just cause we want to because this is funny. It's completely illogical and illogical stuff works.
37:58
Not all the time. Sometimes.
38:00
When I was hanging out with the the seventy year old person,
38:04
I was explaining. I said, yeah, I'm thinking about what I wanna do next. And, you know,
38:07
I really wanna pick a good project, and I wanna pick the right the right way to spend my time.
38:13
And he goes,
38:16
picking his heart. And he goes,
38:19
and the hard thing about picking is that
38:22
Today,
38:23
she might look like a pimply
38:26
chubby person, you
38:28
know, here
38:30
But twelve months from now as you take that idea, you start dating it, and then you kind of pivot over here, you change one thing, get a new wardrobe.
38:39
All of a sudden, she's a hundred twenty pounds.
38:42
She's, you know, she's, got her PhD, and
38:45
she just got word in the mail. She's inheriting seventy two million dollars. And he's like, he gave me this analogy. And he goes, that's the problem with picking is that the best things don't always look like the best things up front.
38:57
This comes back to a Peter Teal saying, which is the best ideas are things that sound like bad ideas, but are actually good ideas.
39:05
And,
39:05
why? Because those things have the least competition. Those things are the least done. Those things have the highest up cycles of the most greenfield.
39:12
Things that are obviously good ideas.
39:15
Are super competitive.
39:16
Things that are actually bad ideas doesn't matter how hard you work. They're bad ideas.
39:20
So the sweet spot is something that sounds like a bad idea, but is actually a good idea. And that's, you know, this guy put it in a, you know, you know, a different kind of analogy that I I appreciated. And, I could just I'm glad I didn't, you know, say who because, you know, people would get mad about that analogy, but I thought it was hilarious. And I understood what he meant, which is, you know, when you started tell when you started the hustle,
39:41
you were like, oh, great. It's this conference. And I was like, you know, conference. Okay. Immediately, like, a lot of work.
39:49
You know, seasonal
39:51
doesn't get that big.
39:53
Who cares? If you're product, you can't rained out, it's kinda not good. Yeah. Yeah. You have hundred dollar tickets to your conference. Like, alright, Sam. Good luck. You know? And then you kinda fumbled in and you were like, oh, okay. Conference is working, but, you know, conferencing where it's at. But I've been using content to drive ticket sales.
40:09
Maybe I should just do this content thing through a newsletter. And then even that was still
40:14
sort of pimply and didn't release a newsletter. I mean,
40:17
dude, people over here making flying cars and Uber, and, you're doing a newsletter? Like, Get some ambition, bro. Like, you know, that that can't be big possibly. Right? Like, aren't newsletters just like a personal thing people send out to their fifty friends.
40:29
And you kinda figured it out as you go. And then now people are like,
40:33
yeah, how many freaking
40:34
I wanna build the next hustle, you know, hustle for X, you know, how many people pitch you that. Myself included. Milk was a a hustle cop yet after I made fun of you for the for doing a newsletter back in the day. I was like, you know, I didn't invest in your thing because I was like, I don't think that's gonna get huge. Right? And I was like,
40:51
but you knew some you figured something out along the way that was not obvious upfront.
40:56
And by the way, the hustle is very close to crossing three million subscribers.
41:00
And that brings me to my last point, which is
41:03
Planning
41:04
is something
41:05
that I had never done.
41:07
Like, when people were talking about OKRs, which is like a framework for running your company, would put it on a quarterly scale. And I'm like, yeah, how about a weekly? How about a weekly one? So we could like every single day, we're gonna create something new. And that's really important.
41:21
For starting out. And I don't think you should plan too much. Right. You call it worry about a, b, z,
41:28
which is I I I actually came we we both separately had like the same thing where I'm like, I care about step one and step two and then, like, I'll worry about step I think about step ten as inspiration, but I don't worry about three, four, and five. Yeah.
41:41
And so that's important when starting stuff.
41:44
But when I don't know when that point is, maybe
41:47
ten million, a hundred million in revenue. I don't know what it is, but
41:51
planning is needed. It's necessary and it's incredibly important. And that's what big companies do really well or they try to do it well. And as I'm growing my new thing, I'm trying to like bake this in of like planning and not worrying about like
42:05
looking like
42:07
like, you know, I could have, like, a quarterly plan. It's okay. I could I could even have, like, a six month plan. I remember when we were selling the hustle, we sold when we were around four years old, and they wanted, like, a five year projection. And I'm, like,
42:18
what? Like, that that's that's not even, like, I I can't even comprehend five years. I don't even know if I'm gonna be interested in this. Yeah. Former these nuts. What are you talking about? Like,
42:29
you you want me to write down a lie?
42:33
My lines are verbal. There's no paper trail. He's trying to get me to write this down. Dude, it was ridiculous. And now I understand, like, it's actually okay to, like, kinda have some of these plans. So anyway, that's my list of things that I've learned, like, being, like,
42:46
seeing the buyers,
42:48
perspective just a little bit. And I was just curious if you had any insights. It might be too early yet. Well, let me tell you the different things that they've done. So first, they hired a bunch of people. We were running the thing with basically
42:59
three or four people and then one one freelancer. Right? Like, it was very, very lean. They, you know,
43:07
basically, one dude wrote the email every day, and then me or Ben edited it. And that was, like, that's how the the the whole product the whole product was basically created by that. Now there's, like, a second writer, there's an editor, there's a head of content. It's, like, who who who are all these people? And what are they doing? Is the is the content getting better? I'm not sure. Right? Like, but they've hired at people, which, like you said, builds redundancy.
43:28
Cause if the main guy got sick, which happened a couple times, it was like, red, you know, red alert. Yeah.
43:34
Know, if we got a fact wrong, it's like, god, I didn't have time to check it. You know, like, you know, we didn't we didn't have those things in place. And so, you know, I think they've they've basically taken would just say in general, they took a longer term view.
43:46
They were like, okay. We're gonna be doing this for a number of years. So what do we need to get to this point two years from now? And let's start taking those steps today. Where I was like, alright. Next month, what would be sweet? Yeah. You're like, I just well, because you're, like, planning exercise. You're in survival mode.
44:02
I had a even if it was a survival mode because it was like, okay. We got the business working would be like,
44:07
I just want it every day to be a new adventure. And, like, that's not how these people think when they are, like, long term oriented.
44:15
They want each day to not be an adventure. They want each day to be like, you know, it's the difference between, you know,
44:21
you know, people who go for these, like, long hikes
44:24
and, you know, a sprinter. And, like, you know, I was just more of a sprinter. And so, literally, our goal planning, we would say, like, what's the minimum thing that would feel like a win. We call it a good win. That was good. And then what's the FIA win? Where we would be like, FIA, dude, we did ABC. Right? That happened. And that's And we've that would create our goal. And then we would shoot for the Fayette, and we would make sure we don't miss the good.
44:46
And, like, that's what we did every single month. And it was a little bit more
44:52
And if we didn't hit it, it was a problem. Like, I immediately was, like, soul searching. Like, everybody stop. And let's figure out where you've gone wrong. I'm ready to change every anything and everything, which is not always the right approach.
45:04
Sometimes it is. Right? Like, these things serve you, and then sometimes they hurt you. And so I would say these guys, they put more money into growth.
45:12
They hired more people.
45:13
And they don't panic.
45:15
There's the three differences between us.
45:17
And I think their approach has some bad things, and I think it has some great things. And we'll see, you know, how it all plays out now. I think I read somewhere where someone was like, I was reading something, like, thing about masculinity and, like, the difference between a man and a boy and, like, a a real man doesn't let like lots of different,
45:34
or doesn't let like shallow input change his emotions and change his plans. And I remember when I was running my company, I would always get emotional. I'm like, no, man. If I gotta be a man, I gotta, like, be calm, and I can't panic. I used to think like, oh, no. It was cool to be like Mark Zuckerberg and seeing go go in and see, oh, this isn't right. You're fucking fire. It's like, no, real men don't do that. You know, they could, like, they don't panic. And they freak out, and that kind of changed my perspective on that a little bit. Yeah. My trainer, he's been teaching me this. He's like, okay. So,
46:04
like, you know, you're doing a set. You're you're bench you're bench pressing or whatever.
46:08
And let's say you're picked away that the first,
46:12
you know, three reps, four reps are easy.
46:14
The next four reps are getting harder.
46:17
And then the last three, four reps, let's say you're going to twelve. The last four reps you're, like,
46:23
You know, it's kinda shaky and you'd wanna spot. But more than anything, I don't know for you, but for me, it was always like, get to the end. It's like, I wanna, I don't wanna quit. I don't wanna quit. I wanna quit. I wanna get there, but, like, I would start rushing. And when you rush, your form changes. And when you rush, you don't actually
46:39
have that time under tension
46:40
that actually builds Look at you.
46:42
Wow.
46:43
Time under tension.
46:45
Yeah.
46:46
And so he's like Classic classic muscle building of words. I like it. Don't make me say glycogen. So
46:54
so he's like, he's like those last four reps, you're trying to get them done, but that's where the all the games are in that that last bit. And so that's where I want you to show poise slow and actually slow it down. Like, don't just, like, do normal speed. Go even slower than your your normal pace was. To maximize what you get out of it. And so then that became it's like, okay. When you feel that sizzle, when you feel that burn, that's the reaction is not panic and rush, it's poise.
47:23
So
47:23
I took that. I was like, okay, that's the lesson in the gym, but the gym is just the metaphor for life. So now I'm doing that same thing everywhere. As soon as I feel that sizzle and that burn, and I just wanna
47:34
get out of there. I wanna get done with it. I'm like, no. No. No. Now is the time to be poised and slow it down. And so that's been working wonders in the business world because it's, like, just when everybody thinks shit's hitting the fan,
47:46
I'm like, alright. This is the time where we where we go poised, we lock in, and we calmly
47:52
address the situation versus
47:55
trying to react overreact and react to a to a stimulus.
47:59
This my friend is called growth, Sean. You are spirits in growth. Congratulations.
48:04
You're doing it right in front of all of our eyes and in our ears. You are showing growth. What topic you wanna do next? We're in a weird middle. Yeah.
48:12
Let's do,
48:14
do you have anything little? Let me see if I got something little. By the way, while you're looking, you have to tell me what to do for my researcher. Now I have four hundred applicants. I've narrowed it down to two hundred, and I'm like, I don't know what to do with these people. You have to tell me how to like You should just tell them to do basically, just give them the assignment, which is, I'll I'll tell you what to do. Or, okay. I'll I'll tell you how to do this. Okay. So the What I would do is the best way to work together the best way to know if you wanna work with them is to just do a project rather than narrow interview them. You don't wanna interview four hundred or even twenty people that would just take up way too much time. So you give them all the assignment. The assignment is, hey, every week,
48:48
Here's the things that we do.
48:50
I want you to surface interesting nuggets that I might find interesting about. I did that. All four hundred people did that, dude. Okay. So who are the best twenty five from that? And did you do it for, like, two or three, like, have them do it for, like, two weeks? Be like, you know, hey, do this with two weeks. If you do it, I'm gonna pay you, you know, I'll pay you two hundred fifty bucks if you get through all the all the things. I there might be a lot of money. I don't know, do the math, but, like, do something so they're not working totally for free,
49:17
or cut the bottom, like, two hundred people right away. And then just be like, hey, do this because because I think it's easy to do once. And it's really hard to do for three weeks straight. A lot of people could do a great MFM podcast once.
49:30
I don't know how many of them could do this podcast a hundred times it, a hundred episodes a year. And that's what we do. And so you kinda need a researcher who's able to, who has some inflow of information
49:40
that that they can steadily be curating good stuff. And then the second thing is give them a couple of, research topics. So it'd be like,
49:48
the way I do it is I give them an assignment to bring me interesting nuggets, but then I bring nuggets and I say, hey, take this story.
49:55
And, I want you to research. Here's what I want. And I basically gave them a format. So my format for them is
50:01
you want I want you to come up with the frame. So the frame is the the framing of the topic. How will I just bring this up out of the blue on MFM.
50:09
Right? So let's say there's some interesting growth hack.
50:13
The frame might be
50:14
You know, here's three of my favorite growth hacks that I've seen in the past year.
50:19
Right? Because just talking about this one randomly doesn't work. Or let's say it's a growth hack, but actually,
50:24
or let let me give you the example. The nugget was,
50:28
I bought a car from an anonymous account on Twitter. That's a cool frame. That's like a hook for a good story, but we changed it to the guy mafia. So I bought it from car dealership guy. You know what? There are all these guys. And, actually, maybe there's a bigger topic here that's called the guy mafia, and people like that that frame. Right? So it's I I teach them. I'm like, You gotta hit you hit me with a possible frame,
50:48
then you gotta have the supporting, like, evidence, like, what are the four or five interesting bullet points, talking points, that I could say about this thing that would make you say, oh, that's cool. That's interesting. And then what's the take or the takeaway? And the take or the takeaway and let's say for the guy mafia was,
51:05
Well, it was first it was, here's why this works. But then I was like, no, no, a better take would be, here's what I think people should be doing. Should be doing this with a Girl anonymous account because I think it'll get more followers. You should be doing it in all these other categories, and then don't monetize with pay a newsletter or a paid paid community -- -- sell the thing. -- monetized by selling the actual thing, like selling me the car. And so that was the take. And so I I tease on, like, here's a little Excel table.
51:30
And for every story, you gotta fill out the frame, the talking points, and the take. And, I see if you're gonna get that. I need to. Most people, by the way, are very bad at that. That's okay. I'm, like, our skill is we need to be able to do that. But them doing it poorly is still super helpful because you're like, no. No. That's a shitty frame. The frame's gotta be this, and that's still better than a blank page. I need you to send me all this. Yeah. I will.
51:53
Yeah. I need I need help with this. It's been very challenging. Yeah. These are the these are the tricks of the trade that other people are. We're giving these out for free now. I remember once remember the the TV show,
52:02
The p diddy one where he's trying to find a rapper? Yeah. And he's like, I need you to go to Brooklyn and get me some milk.
52:08
And he, like, makes them walk across the bridge. You know what I'm talking about? He, like, makes him walk across to get a bucket cupcake, like, five miles. Because that's how he started his career. He was a runner at a record label. And he had to go get shit.
52:20
But he had this thing where he was in the studio, and he's like, he's like, sing it, and then they they sang it. He's like, saying it again. They're like, wow. Wasn't that good? He goes, no. We need to make a double. They're like, what's a double? He's like, a double is you say the same exact thing. And we layer the two audio tracks and makes your voice sound more full and powerful, and it just sounds better. And he turned to the camera, he's like, I shouldn't be saying all this shit on camera. And, and I remember literally, like, I was in seventh grade when that show came out, and I was like, I just heard a trick of the trade. And I've never forgot that, even though I'm not a rapper. I never used it. But literally, I was like, make space in the brain.
52:55
He just kinda made it sound like he just gave me an insider tactic. And I literally, like, remember this now. I'm thirty four years old. And I still remember this. That's hilarious. That's hilarious. I just heard it. That's good.
53:07
Alright. Let's get out of here.
00:00 53:26