00:00

Somehow,

Somehow,

00:01

five years later,

five years later,

00:03

COVID hits.

COVID hits.

00:05

And you know what they decide to do? They're like, you know what? Let's go all in on creating, like, safety

And you know what they decide to do? They're like, you know what? Let's go all in on creating, like, safety

00:12

safety stuff for COVID, like masks,

safety stuff for COVID, like masks,

00:14

respirators,

respirators,

00:16

gloves, things like that. And they become one of the, like, core providers right at the start of COVID. They shifted all their production manufacturing stuff. They're like, forget the vodka bottles, forget the LED screens,

gloves, things like that. And they become one of the, like, core providers right at the start of COVID. They shifted all their production manufacturing stuff. They're like, forget the vodka bottles, forget the LED screens,

00:26

We need n ninety five masks, and we need respirators. And we need, you know, these testing kits, and we need and they started producing this stuff And they started just winning all these contracts.

We need n ninety five masks, and we need respirators. And we need, you know, these testing kits, and we need and they started producing this stuff And they started just winning all these contracts.

00:45

Alright. We're live. Sean,

Alright. We're live. Sean,

00:47

we have a bunch of stuff. You you have a you have a full menu over here. And so do I? Yeah. Alright. I want you to look at my menu here,

we have a bunch of stuff. You you have a you have a full menu over here. And so do I? Yeah. Alright. I want you to look at my menu here,

00:55

and I want you to just pick something off the menu. Go ahead, and I'll I'll rip We don't for people who they don't they don't know, we only write like one or two words. So you get like a teaser, you're like, man, what the hell is this about? But you don't know what it actually is.

and I want you to just pick something off the menu. Go ahead, and I'll I'll rip We don't for people who they don't they don't know, we only write like one or two words. So you get like a teaser, you're like, man, what the hell is this about? But you don't know what it actually is.

01:07

But I have I put all myself in here an accident. I have this new researcher who's crushing it. He just gives me all the content, like, five minutes ahead of time. But,

But I have I put all myself in here an accident. I have this new researcher who's crushing it. He just gives me all the content, like, five minutes ahead of time. But,

01:15

rich neighbor,

rich neighbor,

01:17

How did I know you'd pick rich neighbor?

How did I know you'd pick rich neighbor?

01:19

So

So

01:20

there's somebody in my neighborhood who I bumped into, and

there's somebody in my neighborhood who I bumped into, and

01:25

I've I've just I'm, you know, I I sort of get out there and I collect signals. Is this, you know, where where do I place this person on the, the the Billy scale? Like, are they You know, are they on their way up? Are they are they they made it in life? Are they really balling out of control? Where where is this person? And these people have been balling out of control. Like, when Christmas time came up,

I've I've just I'm, you know, I I sort of get out there and I collect signals. Is this, you know, where where do I place this person on the, the the Billy scale? Like, are they You know, are they on their way up? Are they are they they made it in life? Are they really balling out of control? Where where is this person? And these people have been balling out of control. Like, when Christmas time came up,

01:43

There was just, like, the wife went outside and was just pointing at windows. And all of a sudden, the house was lit up like a Christmas tree. They had, like, so they had the most, like, decked out things. And they go, Hey, hey, invite your kids over, this Thursday. We have a snow machine there. We're building a snow hill in our driveway. Like, You you wanna do sledding without going to Tahoe? What's that like a big snow cone? Is that what that is? No. It's like a giant truck that comes that creates snow

There was just, like, the wife went outside and was just pointing at windows. And all of a sudden, the house was lit up like a Christmas tree. They had, like, so they had the most, like, decked out things. And they go, Hey, hey, invite your kids over, this Thursday. We have a snow machine there. We're building a snow hill in our driveway. Like, You you wanna do sledding without going to Tahoe? What's that like a big snow cone? Is that what that is? No. It's like a giant truck that comes that creates snow

02:09

and it piles it up so that your, like, their house looked like it was in,

and it piles it up so that your, like, their house looked like it was in,

02:13

you know, Michigan or something like that. Yeah. But it's just like a, like, like, it's like an ice machine something. Yeah. It's like an yeah. Something like that. Yeah. Like a big snow cone. Like a big shaved ice thing. Yeah. Yeah. You were right from the from the beginning. The you're right. So

you know, Michigan or something like that. Yeah. But it's just like a, like, like, it's like an ice machine something. Yeah. It's like an yeah. Something like that. Yeah. Like a big snow cone. Like a big shaved ice thing. Yeah. Yeah. You were right from the from the beginning. The you're right. So

02:25

They did this, and they had a fake Santa there. And I was like, man, this is a lot for a Thursday afternoon, but okay.

They did this, and they had a fake Santa there. And I was like, man, this is a lot for a Thursday afternoon, but okay.

02:30

This is cool. Like these people's style, they seem really nice. And I didn't know what they did. So I kind of I hit it with the Google the other day, and I was like, let's see who these people are.

This is cool. Like these people's style, they seem really nice. And I didn't know what they did. So I kind of I hit it with the Google the other day, and I was like, let's see who these people are.

02:40

And they have a crazy story. So they created a company.

And they have a crazy story. So they created a company.

02:44

That

That

02:45

back in twenty fourteen did this thing. It basically

back in twenty fourteen did this thing. It basically

02:49

it lets you take a vodka bottle. It had a vodka bottle that had an LED

it lets you take a vodka bottle. It had a vodka bottle that had an LED

02:53

sign going around it. So you could give somebody a vodka bottle that would say happy birthday Sam or, like, you could program any message. I could be like, you know, whatever. I could be like, You're getting old bitch, whatever. I could write any message on it. It would go on your your vodka bottle. Alright. Seems kinda gimmicky. I don't really you know, not a bad idea, but but falling out of control from that didn't didn't hundred percent make sense. But that was, like, a sounds like a drop shipping, like, joke. Sounds like my first idea out of college. And, like, this is, like, me in college would have been, like, bro.

sign going around it. So you could give somebody a vodka bottle that would say happy birthday Sam or, like, you could program any message. I could be like, you know, whatever. I could be like, You're getting old bitch, whatever. I could write any message on it. It would go on your your vodka bottle. Alright. Seems kinda gimmicky. I don't really you know, not a bad idea, but but falling out of control from that didn't didn't hundred percent make sense. But that was, like, a sounds like a drop shipping, like, joke. Sounds like my first idea out of college. And, like, this is, like, me in college would have been, like, bro.

03:25

Next next Google. I got it.

Next next Google. I got it.

03:28

What if we took, you know, this Jaeger bomb and we put an LED screen on it, it would not be incredible. And so so they had this thing and they were, like, licensing this out or something like that. Somehow, like, Shaq became an advisor to their company. It was really crazy. Makes sense. Yeah. As you would.

What if we took, you know, this Jaeger bomb and we put an LED screen on it, it would not be incredible. And so so they had this thing and they were, like, licensing this out or something like that. Somehow, like, Shaq became an advisor to their company. It was really crazy. Makes sense. Yeah. As you would.

03:43

Somehow,

Somehow,

03:44

five years later,

five years later,

03:46

COVID hits.

COVID hits.

03:47

And

And

03:48

you know what they decide to do? They're like, you know what? Fuck this vodka thing. Let's go all in on creating, like, safety

you know what they decide to do? They're like, you know what? Fuck this vodka thing. Let's go all in on creating, like, safety

03:56

safety stuff for COVID, like masks,

safety stuff for COVID, like masks,

03:59

respirators,

respirators,

04:00

gloves, things like that. And they become one of the, like, core providers right at the start of COVID. They shifted all their production manufacturing stuff. They're like, forget the vodka bottles, forget the LED screens.

gloves, things like that. And they become one of the, like, core providers right at the start of COVID. They shifted all their production manufacturing stuff. They're like, forget the vodka bottles, forget the LED screens.

04:11

We need n ninety five masks, and we need respirators. And we need, you know, these testing kits. And we need and they started producing this stuff. And they started just winning all these contracts. And so now, like, if you go look at their website, it's one of those I know your rich websites because there's, like, not a lot of information on it. But if you go to like the p they have like a press release section

We need n ninety five masks, and we need respirators. And we need, you know, these testing kits. And we need and they started producing this stuff. And they started just winning all these contracts. And so now, like, if you go look at their website, it's one of those I know your rich websites because there's, like, not a lot of information on it. But if you go to like the p they have like a press release section

04:31

and it's like PR newswire.

and it's like PR newswire.

04:33

Company gets a hundred and thirteen million dollar contract with the government for safety equipment. Oh my god. Local East Bay success story where they, they're now the the sole testing provider for you know, with the Lakers stadium, Levi stadium, like all these different places. And so these guys are getting hundred million dollar plus contracts

Company gets a hundred and thirteen million dollar contract with the government for safety equipment. Oh my god. Local East Bay success story where they, they're now the the sole testing provider for you know, with the Lakers stadium, Levi stadium, like all these different places. And so these guys are getting hundred million dollar plus contracts

04:53

for their stuff. Now I think Probably it's, like,

for their stuff. Now I think Probably it's, like,

04:57

you know, probably only, like, ten percent margin when you buy You think it's that small.

you know, probably only, like, ten percent margin when you buy You think it's that small.

05:01

I think for things like that, probably it's, like, ten, fifteen percent is my guess. Maybe they maybe during COVID, and everyone was completely price insensitive, and they could just charge whatever they wanted. I'm not sure. I would have thought that. But,

I think for things like that, probably it's, like, ten, fifteen percent is my guess. Maybe they maybe during COVID, and everyone was completely price insensitive, and they could just charge whatever they wanted. I'm not sure. I would have thought that. But,

05:12

But wow, dude. What a what a pivot.

But wow, dude. What a what a pivot.

05:15

And,

And,

05:16

you know, that is not just kinda crazy, and that was an opportunity kind of available to a lot of people. Right. Dude,

you know, that is not just kinda crazy, and that was an opportunity kind of available to a lot of people. Right. Dude,

05:22

I know a bunch of people who did that. And, like, I had a friend that did it. And he's like, dude, check this out, and he sends me a picture of a Shopify store, and it's doing, like, two million a month. Know a lot of people who did that. And I've only followed up with one or two of them. And, I have a feeling that, like, of the eight people I know who did it, like, three of them. It worked out. And then the rest, it was like a really quick cash grab, but then they overbought inventory. And it and it's like nothing. You know people who did that? Yes. We we there was a guy in, I had started this mastermind group. That's actually where I found Ben. But, like, one of the other guys in the mastermind group, he

I know a bunch of people who did that. And, like, I had a friend that did it. And he's like, dude, check this out, and he sends me a picture of a Shopify store, and it's doing, like, two million a month. Know a lot of people who did that. And I've only followed up with one or two of them. And, I have a feeling that, like, of the eight people I know who did it, like, three of them. It worked out. And then the rest, it was like a really quick cash grab, but then they overbought inventory. And it and it's like nothing. You know people who did that? Yes. We we there was a guy in, I had started this mastermind group. That's actually where I found Ben. But, like, one of the other guys in the mastermind group, he

05:56

Like every time he came to the mastermind. Does he live in Texas? No. He's in Canada. Every time he came to the mastermind group, I feel like he had a different It was just like, not what you want in a mastermind group, but he was a good dude, and he would always be like, oh, I have this other business that's like, oh, you know, for auto repair blah blah, we do their SEO. And I was like, okay. But then what about that thing you told me last time? And then one time he came and he's like, dude, we're doing mobile COVID testing, trucks that will drive up to places, and we could just do rapid testing for COVID.

Like every time he came to the mastermind. Does he live in Texas? No. He's in Canada. Every time he came to the mastermind group, I feel like he had a different It was just like, not what you want in a mastermind group, but he was a good dude, and he would always be like, oh, I have this other business that's like, oh, you know, for auto repair blah blah, we do their SEO. And I was like, okay. But then what about that thing you told me last time? And then one time he came and he's like, dude, we're doing mobile COVID testing, trucks that will drive up to places, and we could just do rapid testing for COVID.

06:24

And we were like, alright. I mean, that sounds cool, but, like, are you, like, do you know anything about COVID testing? Like, does anybody in the world know about this? Like, what He's like, oh, I got the scientists. That's gonna be great. And then he came back and he was like, hey. I'm really excited to be here. I need I need you guys' help.

And we were like, alright. I mean, that sounds cool, but, like, are you, like, do you know anything about COVID testing? Like, does anybody in the world know about this? Like, what He's like, oh, I got the scientists. That's gonna be great. And then he came back and he was like, hey. I'm really excited to be here. I need I need you guys' help.

06:39

Three months later, he was like, I really need you guys' help about going public. And I was like, what the hell? And he's like, yeah. We're gonna do, like, eighty five million this year in revenue. And I was like, What?

Three months later, he was like, I really need you guys' help about going public. And I was like, what the hell? And he's like, yeah. We're gonna do, like, eighty five million this year in revenue. And I was like, What?

06:49

And he's like, yeah. We're getting all these contracts with the state of, with, like, the, you know, the the con in Canada, like, these country countrywide contracts,

And he's like, yeah. We're getting all these contracts with the state of, with, like, the, you know, the the con in Canada, like, these country countrywide contracts,

06:56

And,

And,

06:57

you know, yeah, we think maybe we should take this public next year. I was like, what's going on? So how did end? I don't even know because I that that guy, my head was just spinning every time, you know, he would talk because I'm like, this is either too good to be true

you know, yeah, we think maybe we should take this public next year. I was like, what's going on? So how did end? I don't even know because I that that guy, my head was just spinning every time, you know, he would talk because I'm like, this is either too good to be true

07:11

or I'm too dumb and this is amazing and I can't tell which one it is. It's probably some mix of both, but you're right. I know several people that went all in on COVID right when it happened.

or I'm too dumb and this is amazing and I can't tell which one it is. It's probably some mix of both, but you're right. I know several people that went all in on COVID right when it happened.

07:20

And, like, low key got, like, an absurd amount of traction very, very fast. Yeah. Like a ton.

And, like, low key got, like, an absurd amount of traction very, very fast. Yeah. Like a ton.

07:27

My dad had actually called me one day and he goes,

My dad had actually called me one day and he goes,

07:30

my friend works at this hospital.

my friend works at this hospital.

07:32

They need extra equipment. They need extra masks. I talked to somebody in India,

They need extra equipment. They need extra masks. I talked to somebody in India,

07:37

and they could produce these masks. And, like, I think we could do, like, a two or three million dollar contract

and they could produce these masks. And, like, I think we could do, like, a two or three million dollar contract

07:42

And I was like, fantastic.

And I was like, fantastic.

07:45

Should do it. He was like, yeah. I wanna and, but my dad is this problem where my dad is addicted to meetings.

Should do it. He was like, yeah. I wanna and, but my dad is this problem where my dad is addicted to meetings.

07:51

Like, he thinks winning is, like, this important person met with me. And then he'll tell me the duration of the meeting to show me the values, like, Only scheduled for one hour, but we sat there for ninety minutes.

Like, he thinks winning is, like, this important person met with me. And then he'll tell me the duration of the meeting to show me the values, like, Only scheduled for one hour, but we sat there for ninety minutes.

08:02

And I'd be like, okay. So what? Like, anybody

And I'd be like, okay. So what? Like, anybody

08:05

so, you know, he was really interested in two hours. Right? And he was just, like, he just, like, always is obsessed with that. So he was he just had a bunch of meetings and I was, like, dad, you're gonna

so, you know, he was really interested in two hours. Right? And he was just, like, he just, like, always is obsessed with that. So he was he just had a bunch of meetings and I was, like, dad, you're gonna

08:15

It's all about that action, boss. You're gonna take some action here. What what's gonna happen? Like, go go for it. Do it. And he's like, well, no, I want he's like, I want everybody

It's all about that action, boss. You're gonna take some action here. What what's gonna happen? Like, go go for it. Do it. And he's like, well, no, I want he's like, I want everybody

08:23

to, like, sign off on it and derisk it completely pay me up front. And I was just like, dude, this is this is, like, the cheap way to do business. Like, you gotta take a little risk here. And maybe we'll let him take the risk. You're you're throwing shade on your dad right now. I hope he doesn't listen to this. And you'd call them boss if son calls me boss. He he's getting in the headlock.

to, like, sign off on it and derisk it completely pay me up front. And I was just like, dude, this is this is, like, the cheap way to do business. Like, you gotta take a little risk here. And maybe we'll let him take the risk. You're you're throwing shade on your dad right now. I hope he doesn't listen to this. And you'd call them boss if son calls me boss. He he's getting in the headlock.

08:45

Yeah. My dad but, yeah, we we make fun of each other. Like, it like it is. I do a bunch of dumb things, and I say when I do dumb things, this is his dumb thing. He is

Yeah. My dad but, yeah, we we make fun of each other. Like, it like it is. I do a bunch of dumb things, and I say when I do dumb things, this is his dumb thing. He is

08:54

high planning

high planning

08:55

low act on these things. And he says it all the time. Like,

low act on these things. And he says it all the time. Like,

08:59

we went I went I took him to Tony Robbins. And Tony Robbins is all about, like, taking massive action on, like, the things you want.

we went I went I took him to Tony Robbins. And Tony Robbins is all about, like, taking massive action on, like, the things you want.

09:05

And he's like, I was like, what's your big takeaway? He's like, man, I need to take massive action. And I was like, that yeah. That's that you did it. You learned the right lesson from this thing. He goes, that's my problem. I don't take massive action. I was like, whoa, whoa, he starts slipping back into, like basically, he's like, I've identified my problem.

And he's like, I was like, what's your big takeaway? He's like, man, I need to take massive action. And I was like, that yeah. That's that you did it. You learned the right lesson from this thing. He goes, that's my problem. I don't take massive action. I was like, whoa, whoa, he starts slipping back into, like basically, he's like, I've identified my problem.

09:23

I'm not, like, trying to change it. Just like, so right. So true. Whatever it worked

I'm not, like, trying to change it. Just like, so right. So true. Whatever it worked

09:30

out for him. Yeah. He he he did great, like, right for, like, village in India to, like, live in, like, only multiple homes. Did the story the the story of you tell of your mom of, like, I think you said she, like, had never eaten with a fork or something, and she just comes to America when she's seventeen. Is that what you said? I'm not exaggerating. I don't want to be disrespectful.

out for him. Yeah. He he he did great, like, right for, like, village in India to, like, live in, like, only multiple homes. Did the story the the story of you tell of your mom of, like, I think you said she, like, had never eaten with a fork or something, and she just comes to America when she's seventeen. Is that what you said? I'm not exaggerating. I don't want to be disrespectful.

09:46

I thought you said I thought you said like she had they didn't use, like, utensils or she went to a restaurant and, like Oh, actually you're right. You're right. Is that that did happen? No. I'm not being disrespectful,

I thought you said I thought you said like she had they didn't use, like, utensils or she went to a restaurant and, like Oh, actually you're right. You're right. Is that that did happen? No. I'm not being disrespectful,

09:55

missus Prairie. That's this is the story. It's on record. And then also when she used a a pay phone to call her brother to say that she was in town, she didn't know, like, that you hang it up. So she like, let it hang. And then she she was just crying at the airport and some guy was like, hey. Do you need help? Are you okay? She's like, I need, like, my brother's supposed to pick me up. I don't know where he is. Like, just landed in America. And he said, do you have a phone number? So, yeah. So he that guy picks up the pay phone, puts in the quarters, calls the brother, tells him, hey, she's at terminal two. She's waiting here. I'm gonna tell her not to move. Brother didn't even know, oh, your flight was today. Like, you they had no correspondence.

missus Prairie. That's this is the story. It's on record. And then also when she used a a pay phone to call her brother to say that she was in town, she didn't know, like, that you hang it up. So she like, let it hang. And then she she was just crying at the airport and some guy was like, hey. Do you need help? Are you okay? She's like, I need, like, my brother's supposed to pick me up. I don't know where he is. Like, just landed in America. And he said, do you have a phone number? So, yeah. So he that guy picks up the pay phone, puts in the quarters, calls the brother, tells him, hey, she's at terminal two. She's waiting here. I'm gonna tell her not to move. Brother didn't even know, oh, your flight was today. Like, you they had no correspondence.

10:29

Like, okay.

Like, okay.

10:30

Hang tight. I'll be there.

Hang tight. I'll be there.

10:32

And she talked to him and she's like, he's like, don't move. And then that guy had left, the helper had left. And so she didn't she's like, only did I not know how to use the pay phone. I didn't even understand how do you put this back. And she's like, I kind of was like fiddling with it, like, kinda like, like, trying to get it to stick and it I didn't know what to do. I looked around. Nobody was there, and I just left it hanging. I walked away. She's like, I'll never forget, like, just feeling so clueless.

And she talked to him and she's like, he's like, don't move. And then that guy had left, the helper had left. And so she didn't she's like, only did I not know how to use the pay phone. I didn't even understand how do you put this back. And she's like, I kind of was like fiddling with it, like, kinda like, like, trying to get it to stick and it I didn't know what to do. I looked around. Nobody was there, and I just left it hanging. I walked away. She's like, I'll never forget, like, just feeling so clueless.

10:55

About the world.

About the world.

10:56

And there's, like, five stories like that on her. Just And how they got Now they have a house in San Francisco. So it worked out. That's the, that's the American dream.

And there's, like, five stories like that on her. Just And how they got Now they have a house in San Francisco. So it worked out. That's the, that's the American dream.

11:05

Alright. Another topic.

Alright. Another topic.

11:06

What do you got? I got a quick one here. So I saw this TikTok of this, professor

What do you got? I got a quick one here. So I saw this TikTok of this, professor

11:13

there's some professor at a college, I apologize to her. I don't know her name, but, let me see if I can find her real quick. She basically,

there's some professor at a college, I apologize to her. I don't know her name, but, let me see if I can find her real quick. She basically,

11:20

professor Cooley.

professor Cooley.

11:21

I don't know what She's at Professor Cooley at Emer University. So shout out to her. Basically, her she has she teaches marketing at,

I don't know what She's at Professor Cooley at Emer University. So shout out to her. Basically, her she has she teaches marketing at,

11:29

at this college. And for her marketing class, she goes, alright. Glass,

at this college. And for her marketing class, she goes, alright. Glass,

11:34

if you wanna do well in this class, you wanna get an a. You have one job. Go viral on TikTok.

if you wanna do well in this class, you wanna get an a. You have one job. Go viral on TikTok.

11:39

Awesome. I'll see you. I'll see you in a few weeks. Like, if you need help, you know, we have some maybe maybe some We could talk about what it takes to get there, but, like, that's how you get a good grade. Go viral on TikTok. Awesome. How old is she? Young looking or older? Younger looking.

Awesome. I'll see you. I'll see you in a few weeks. Like, if you need help, you know, we have some maybe maybe some We could talk about what it takes to get there, but, like, that's how you get a good grade. Go viral on TikTok. Awesome. How old is she? Young looking or older? Younger looking.

11:54

Yeah. She looks like, you know,

Yeah. She looks like, you know,

11:56

she looks like if you were twelve, she would be your friend's mom. Got it. Sorry. So something like that. Whatever age that Perfect description.

she looks like if you were twelve, she would be your friend's mom. Got it. Sorry. So something like that. Whatever age that Perfect description.

12:05

So

So

12:07

so, basically, I thought this was a magazine, and it got me thinking, like, really,

so, basically, I thought this was a magazine, and it got me thinking, like, really,

12:11

how many more classes at a university should be taught this way?

how many more classes at a university should be taught this way?

12:15

So for example, like,

So for example, like,

12:17

why isn't there a class at, you know, why isn't there a class at at at school where it's basically like, okay. We're gonna have four lemonade stands on campus.

why isn't there a class at, you know, why isn't there a class at at at school where it's basically like, okay. We're gonna have four lemonade stands on campus.

12:27

Break up into teams. You're each gonna run a lame lemonade stand. Like, And, you know, the top lemonade ten is gonna get an a plus. The next one gets a minus b plus b minus.

Break up into teams. You're each gonna run a lame lemonade stand. Like, And, you know, the top lemonade ten is gonna get an a plus. The next one gets a minus b plus b minus.

12:36

And if you if you're not able to break this threshold of sales, you fail.

And if you if you're not able to break this threshold of sales, you fail.

12:40

And, like, just let them go and do their thing and let them learn. That's one hundred percent what it should be. Or it's, like, you know, bay maybe it's the net profit so they learn about the cost management as well. But, like,

And, like, just let them go and do their thing and let them learn. That's one hundred percent what it should be. Or it's, like, you know, bay maybe it's the net profit so they learn about the cost management as well. But, like,

12:50

give them, you know, five hundred bucks and be like, oh, who who can run the best lemonade stand or t shirt company or whatever it is, or writing on Twitter.

give them, you know, five hundred bucks and be like, oh, who who can run the best lemonade stand or t shirt company or whatever it is, or writing on Twitter.

12:58

Like, you know, okay. It's an English class.

Like, you know, okay. It's an English class.

13:01

Should you basically go read Shakespeare and all the stuff or

Should you basically go read Shakespeare and all the stuff or

13:04

Should I basically teach you how to do writing in, like, the modern day and basically get cold email. Newsletter, cold email, or Twitter. And it's like, Yeah. You need to grow an audience around whatever topic you're interested in. It could be

Should I basically teach you how to do writing in, like, the modern day and basically get cold email. Newsletter, cold email, or Twitter. And it's like, Yeah. You need to grow an audience around whatever topic you're interested in. It could be

13:16

the bachelor.

the bachelor.

13:17

It could be world politics. It doesn't matter. You pick your topic, but you gotta write to an audience on that. And you gotta publish first thing is quantity. You gotta publish every day for the next sixty days. And then the next thing is gonna be quality. Can you actually grow an audience? Can you get, you know, fifty percent open rate on a newsletter with, you know, a thousand people on it? Go figure out how to do that. And so things like this, I feel like, would be so much better than the way that people learn about how to do real world business today in

It could be world politics. It doesn't matter. You pick your topic, but you gotta write to an audience on that. And you gotta publish first thing is quantity. You gotta publish every day for the next sixty days. And then the next thing is gonna be quality. Can you actually grow an audience? Can you get, you know, fifty percent open rate on a newsletter with, you know, a thousand people on it? Go figure out how to do that. And so things like this, I feel like, would be so much better than the way that people learn about how to do real world business today in

13:45

school. Another one would be flipping. Like,

school. Another one would be flipping. Like,

13:48

everybody you're gonna look under your desk. Yep. You're starting with this drill. Okay. Everybody's got a drill. Like,

everybody you're gonna look under your desk. Yep. You're starting with this drill. Okay. Everybody's got a drill. Like,

13:55

Your job is to flip this drill into the most valuable item you can get by the end of the semester.

Your job is to flip this drill into the most valuable item you can get by the end of the semester.

14:01

Go. And it's like, you gotta sell this, take the profit, buy something else, sell that. And, like, just keep doing that until you can get to the biggest thing.

Go. And it's like, you gotta sell this, take the profit, buy something else, sell that. And, like, just keep doing that until you can get to the biggest thing.

14:07

Dude, Ramon, our friend Ramon, his son goes to the school here in Texas. And

Dude, Ramon, our friend Ramon, his son goes to the school here in Texas. And

14:13

he his kid had a class where he had to go haggle. And it was, like, you have to get this much of a discount from a retail store. Something like that. And I was like, oh, that's awesome. That was awesome. It's like great for a twelve year old. So I love that stuff. I dude, I didn't have when I was Alright, my sophomore year of college, I was a division one athlete, a runner, nonetheless, a runner, a peak physical condition, they made me take a aerobic walking class, which was like if you add up the tuition, it was like nine grand or something like that. So I'm on it was aerobic walking. You show up and you go for a walk. So I'm all in favor of this stuff. I think it's awesome. Like, are you walking at least at, like, a pace? Why is it called aerobic walking versus just walking? Is that just branding? Is that Is this the gym teacher had to justify their their their pension or their salary? I don't know. It was a stupid thing ever. Like, it was it was crazy. It was crazy to me. I had to think of aerobic. I remember this. It was ridiculous.

he his kid had a class where he had to go haggle. And it was, like, you have to get this much of a discount from a retail store. Something like that. And I was like, oh, that's awesome. That was awesome. It's like great for a twelve year old. So I love that stuff. I dude, I didn't have when I was Alright, my sophomore year of college, I was a division one athlete, a runner, nonetheless, a runner, a peak physical condition, they made me take a aerobic walking class, which was like if you add up the tuition, it was like nine grand or something like that. So I'm on it was aerobic walking. You show up and you go for a walk. So I'm all in favor of this stuff. I think it's awesome. Like, are you walking at least at, like, a pace? Why is it called aerobic walking versus just walking? Is that just branding? Is that Is this the gym teacher had to justify their their their pension or their salary? I don't know. It was a stupid thing ever. Like, it was it was crazy. It was crazy to me. I had to think of aerobic. I remember this. It was ridiculous.

15:06

You just, like, showed up. Yeah. What do you mean you had to? Seems like they don't force you to You have to get, like, these certain amount of credits. And it was, like, this aerobic walking class is a bit more. Was your major, like, PE. Why why why was the security?

You just, like, showed up. Yeah. What do you mean you had to? Seems like they don't force you to You have to get, like, these certain amount of credits. And it was, like, this aerobic walking class is a bit more. Was your major, like, PE. Why why why was the security?

15:19

Dude, because they make I don't know. I don't remember exactly why I had to do this. No. I don't even remember what I majored in. I think just, like, accounting or business or something. Accounting.

Dude, because they make I don't know. I don't remember exactly why I had to do this. No. I don't even remember what I majored in. I think just, like, accounting or business or something. Accounting.

15:28

It was a so I left school early. So it was accounting and then I and then I left school, and then I finished online later. And I was like, hey, you know, give me just give me any diploma that I can get, please.

It was a so I left school early. So it was accounting and then I and then I left school, and then I finished online later. And I was like, hey, you know, give me just give me any diploma that I can get, please.

15:41

Because,

Because,

15:42

I moved out. So I the summer, I would I had to take, like, some summer classes in one extra semester.

I moved out. So I the summer, I would I had to take, like, some summer classes in one extra semester.

15:47

And, I heard about Airbnb.

And, I heard about Airbnb.

15:50

And I was like, that's where it sat. So I moved out there. Yeah. Yeah. So, you you know, I I think I told you this. I had heard about your mom. I didn't know you were in college and dropped out for it.

And I was like, that's where it sat. So I moved out there. Yeah. Yeah. So, you you know, I I think I told you this. I had heard about your mom. I didn't know you were in college and dropped out for it.

16:00

I didn't drop out. I well, I I don't know if it's technically drop out. I just, like, quit going, and I finished online. And, like, Oh,

I didn't drop out. I well, I I don't know if it's technically drop out. I just, like, quit going, and I finished online. And, like, Oh,

16:09

you converted to an online student.

you converted to an online student.

16:11

Yeah. Like, I took, like, some time off, and then I eventually, like, finished. And I would have to go, like, to a kaplan you know, like, those kaplan, like testing centers. Yeah. And I would have to take these nonsense nonsense tests. But basically, there's this famous runner. I was runner at the time, and there was a famous runner named Chris Lukasek, an quit running, which wasn't exactly lucrative, but he was like the seventh most fast, fastest miler ever. And he was like, I quit I'm quitting running at my peak to join this thing called air bed and breakfast. And I was like, the hell is that? That sounds awesome. And so I, emailed Joe Gebbia, the founder of Airbnb.

Yeah. Like, I took, like, some time off, and then I eventually, like, finished. And I would have to go, like, to a kaplan you know, like, those kaplan, like testing centers. Yeah. And I would have to take these nonsense nonsense tests. But basically, there's this famous runner. I was runner at the time, and there was a famous runner named Chris Lukasek, an quit running, which wasn't exactly lucrative, but he was like the seventh most fast, fastest miler ever. And he was like, I quit I'm quitting running at my peak to join this thing called air bed and breakfast. And I was like, the hell is that? That sounds awesome. And so I, emailed Joe Gebbia, the founder of Airbnb.

16:41

And I was like, hey, I I like Airbnb. I came up with this interesting hack. I think could help you grow.

And I was like, hey, I I like Airbnb. I came up with this interesting hack. I think could help you grow.

16:47

Here it is. And he forwarded it to What was it?

Here it is. And he forwarded it to What was it?

16:51

It was at the time there was this thing called rapportive that had just come out. And I built an Excel sheet where you could type in someone's first name, last name, and, like, their Gmail or their company name, and then it, like, primitates and you put into this thing, it tells you which email's there. So not like that sophisticated of a hack at all, but it was like new technology. And I emailed them and in his head, he's probably like, this is dumb, but, like, the fact that you came up with this, like, whatever. We'll interview. So they interview and and so he puts me to a minion. The minion was like, hey, do you wanna come to the Bay Area?

It was at the time there was this thing called rapportive that had just come out. And I built an Excel sheet where you could type in someone's first name, last name, and, like, their Gmail or their company name, and then it, like, primitates and you put into this thing, it tells you which email's there. So not like that sophisticated of a hack at all, but it was like new technology. And I emailed them and in his head, he's probably like, this is dumb, but, like, the fact that you came up with this, like, whatever. We'll interview. So they interview and and so he puts me to a minion. The minion was like, hey, do you wanna come to the Bay Area?

17:20

I don't know who the guy was, but the the guy is probably worth really an unused word. I'm gonna start using that. That's an that's an amazing slander. I love Well, that minion is probably worth twenty million dollars. I mean, you know, because there's at the time, there were only, like, two hundred people. And the guy who he referred me to was, like, the seventeenth employee And so his name was Justin. I'm still friends with him. Sorry, Justin. Call you many, but maybe you were.

I don't know who the guy was, but the the guy is probably worth really an unused word. I'm gonna start using that. That's an that's an amazing slander. I love Well, that minion is probably worth twenty million dollars. I mean, you know, because there's at the time, there were only, like, two hundred people. And the guy who he referred me to was, like, the seventeenth employee And so his name was Justin. I'm still friends with him. Sorry, Justin. Call you many, but maybe you were.

17:40

Like, that's your friend.

Like, that's your friend.

17:42

I'm friendly with him. I'm

I'm friendly with him. I'm

17:45

I'm friendly with him, but he, they, they go, alright, great. Do you live in the Bay Area, and I was in Tennessee at the time? I didn't know what the hell the Bay Area was. When he said Bay, I had never been West of Missouri.

I'm friendly with him, but he, they, they go, alright, great. Do you live in the Bay Area, and I was in Tennessee at the time? I didn't know what the hell the Bay Area was. When he said Bay, I had never been West of Missouri.

17:56

I'd only basically been to, like, Missouri and then, like, whatever the states are when you drive to, like, Destin, Florida for, like, Spring Those are, like, the only places that I had been. And he goes, are you in the Bay Area? And I was, like, of course. Yeah. It goes, great. Coming to my office on Monday. So I was, like, I gotta get out there. I gotta figure out what the hell the Bay Area is. I thought it was LA. So I pack up, like,

I'd only basically been to, like, Missouri and then, like, whatever the states are when you drive to, like, Destin, Florida for, like, Spring Those are, like, the only places that I had been. And he goes, are you in the Bay Area? And I was, like, of course. Yeah. It goes, great. Coming to my office on Monday. So I was, like, I gotta get out there. I gotta figure out what the hell the Bay Area is. I thought it was LA. So I pack up, like,

18:17

yeah, like Silicon Valley. I heard someone make a joke silicon valley, but that was, like, where, like, porn is, I think, in LA. I they're all the same to me. I didn't know. And so I googled what the hell the Bay Area is, and I bought a ticket and I flew out there. And I interviewed with him on a Monday and a Tuesday, and then I interviewed with Joe, the founder. He probably didn't even remember me because it was like a ten minute interview. And then I go home on a Wednesday. They offered me the job on a third state. And then a week later, I I call my mom. I go, dude, I got this job. This is awesome. And they go, what the hell is this? You stay at someone's home. I go, yeah, I think it's gonna be legit. It sounds like a multi level marketing scheme. And I'm like, well, they they have, like, health insurance. And she goes, whatever. And so my mom drove down and packed up my apartment with me, and then shipped me off and, like, she, like, give me a thousand dollars. And that was my seed money. So I moved out there, and this was all in, like, a three week span.

yeah, like Silicon Valley. I heard someone make a joke silicon valley, but that was, like, where, like, porn is, I think, in LA. I they're all the same to me. I didn't know. And so I googled what the hell the Bay Area is, and I bought a ticket and I flew out there. And I interviewed with him on a Monday and a Tuesday, and then I interviewed with Joe, the founder. He probably didn't even remember me because it was like a ten minute interview. And then I go home on a Wednesday. They offered me the job on a third state. And then a week later, I I call my mom. I go, dude, I got this job. This is awesome. And they go, what the hell is this? You stay at someone's home. I go, yeah, I think it's gonna be legit. It sounds like a multi level marketing scheme. And I'm like, well, they they have, like, health insurance. And she goes, whatever. And so my mom drove down and packed up my apartment with me, and then shipped me off and, like, she, like, give me a thousand dollars. And that was my seed money. So I moved out there, and this was all in, like, a three week span.

19:05

The Sunday night before I'm supposed to start, they call me and they go, we busted you, man. You lied about your resume because you have a criminal record. I at the time, I'd gotten arrested,

The Sunday night before I'm supposed to start, they call me and they go, we busted you, man. You lied about your resume because you have a criminal record. I at the time, I'd gotten arrested,

19:16

for DUI. And I was like, well, technically, like, I'm still, like, the trial's still happening. So, like, I didn't get convicted yet. And they're, Yeah. But that was sneaky too. Proven guilty.

for DUI. And I was like, well, technically, like, I'm still, like, the trial's still happening. So, like, I didn't get convicted yet. And they're, Yeah. But that was sneaky too. Proven guilty.

19:25

Yeah. They're like, but that was sneaky. Like, we asked you if you've been charged or whatever. And I was like, you're right. I'm sorry. So I didn't actually get the job. I was hired for, like, a second, but I never had my first day. And then fast forward two years later, my wife ends up going to work there, and I remember walking around. I'm like,

Yeah. They're like, but that was sneaky. Like, we asked you if you've been charged or whatever. And I was like, you're right. I'm sorry. So I didn't actually get the job. I was hired for, like, a second, but I never had my first day. And then fast forward two years later, my wife ends up going to work there, and I remember walking around. I'm like,

19:40

my alma mater, my old soppy crowds.

my alma mater, my old soppy crowds.

19:43

And so

And so

19:45

I never ended up working there, but I had a job there for, like, you know, a few minutes.

I never ended up working there, but I had a job there for, like, you know, a few minutes.

19:50

And, you know, it could have been something great. I would think I would have been, like, employee two hundred. I don't know. Maybe I would have made some money or not, but that's the story of Airbnb.

And, you know, it could have been something great. I would think I would have been, like, employee two hundred. I don't know. Maybe I would have made some money or not, but that's the story of Airbnb.

19:59

It's an amazing story. I love that stuff. And while out there, I also had to, like, take these classes. And I I remember I didn't have any money. I had the thousand dollars. That was my my money. And I used to have to take this bike, and I lived in the dog patch in a warehouse that was nine hundred dollars a month. And I asked to I used to live in San Francisco. They're like, he lived in a dog patch warehouse. It's it's called dogpatch. It's like, the industrial part of San Francisco by the water, and I used to have to ride my bike I didn't have any money. And I had to ride a bike that I took from my roommate all the way up to twin peaks to go to the Kaplan, like, place, which is, like, six miles away, literally up the steepest hills in San Francisco. And so I used to have to do those classes and take tests for, like, months. It was horrible, but it worked out.

It's an amazing story. I love that stuff. And while out there, I also had to, like, take these classes. And I I remember I didn't have any money. I had the thousand dollars. That was my my money. And I used to have to take this bike, and I lived in the dog patch in a warehouse that was nine hundred dollars a month. And I asked to I used to live in San Francisco. They're like, he lived in a dog patch warehouse. It's it's called dogpatch. It's like, the industrial part of San Francisco by the water, and I used to have to ride my bike I didn't have any money. And I had to ride a bike that I took from my roommate all the way up to twin peaks to go to the Kaplan, like, place, which is, like, six miles away, literally up the steepest hills in San Francisco. And so I used to have to do those classes and take tests for, like, months. It was horrible, but it worked out.

20:41

And now you're here. Incredible. And now, dude, I used to,

And now you're here. Incredible. And now, dude, I used to,

20:45

like, I, like, I've I've learned how to, like, get get rid of, like, you could jump on the bus. And, like, when they they would catch you all the time and they'd be like, where do you live? And I'd be like, I don't know.

like, I, like, I've I've learned how to, like, get get rid of, like, you could jump on the bus. And, like, when they they would catch you all the time and they'd be like, where do you live? And I'd be like, I don't know.

20:54

What's your name? And I'm just like, give a name. And they're like, do you have any ID on you? I'm I don't have ID. And so I remember, like, there was zero consequences. There was zero

What's your name? And I'm just like, give a name. And they're like, do you have any ID on you? I'm I don't have ID. And so I remember, like, there was zero consequences. There was zero

21:03

consequences. I mean, that's how little I had. Like, I didn't have cash for a bus fare, which is two fifty. But,

consequences. I mean, that's how little I had. Like, I didn't have cash for a bus fare, which is two fifty. But,

21:09

yeah, it turned out okay.

yeah, it turned out okay.

21:12

What did you do to, to grow that thousand? How did you not just wipe out, like, because thousand dollars doesn't get you very far in San Francisco. So how did you not wipe out in three months?

What did you do to, to grow that thousand? How did you not just wipe out, like, because thousand dollars doesn't get you very far in San Francisco. So how did you not wipe out in three months?

21:21

On my so when I went to the interview for Airbnb. I stayed at the cheapest

On my so when I went to the interview for Airbnb. I stayed at the cheapest

21:27

Airbnb there was, which was a bedroom in this guy's house, and he had told me he was starting a business And so when I moved back out there, I go, Hey, dude.

Airbnb there was, which was a bedroom in this guy's house, and he had told me he was starting a business And so when I moved back out there, I go, Hey, dude.

21:35

I don't have a job anymore. Can I join you? I only have like two or three weeks of like payment And then of and, my mother and father had given me a pickup truck for college, and I asked them to sell that, and they sold it. So they gave me four thousand. I was like, alright. I got like three weeks of rent or three weeks of, like, living expenses. Now I just got this influx of four or five grand.

I don't have a job anymore. Can I join you? I only have like two or three weeks of like payment And then of and, my mother and father had given me a pickup truck for college, and I asked them to sell that, and they sold it. So they gave me four thousand. I was like, alright. I got like three weeks of rent or three weeks of, like, living expenses. Now I just got this influx of four or five grand.

21:53

I've got, like, Six months of cash. Let's do this. And and so I started I co founded a a a company with this guy, a roommate matching company where we would post ads on Craigslist saying we're hosting these roommate parties where we would match people up into three and four bedroom apartments because normally it's like you're a single person who just moved there, no no anyone. So you gotta move into a existing bedroom. There's lots of competition. So we would post fake existing bedrooms and get three hundred people to apply on Craigslist and be like, hey, this doesn't exist, but we'll team you up with two hundred other people who wanna the same shit as you, and we would host these parties, and we would charge people money to attend those parties, and after they got an apartment. And so we basically spun that up on Weebly and made money right away, and that's how I lived.

I've got, like, Six months of cash. Let's do this. And and so I started I co founded a a a company with this guy, a roommate matching company where we would post ads on Craigslist saying we're hosting these roommate parties where we would match people up into three and four bedroom apartments because normally it's like you're a single person who just moved there, no no anyone. So you gotta move into a existing bedroom. There's lots of competition. So we would post fake existing bedrooms and get three hundred people to apply on Craigslist and be like, hey, this doesn't exist, but we'll team you up with two hundred other people who wanna the same shit as you, and we would host these parties, and we would charge people money to attend those parties, and after they got an apartment. And so we basically spun that up on Weebly and made money right away, and that's how I lived.

22:36

Amazing.

Amazing.

22:37

Wow. Great stories. I love this. I feel like I feel like there's a bunch of I've heard bits of these, but not all of them. This is great.

Wow. Great stories. I love this. I feel like I feel like there's a bunch of I've heard bits of these, but not all of them. This is great.

22:44

And I would ride my bike to, like, collect these money. I would knock on their door after they got the apartment. I'm like, hey. You got my money?

And I would ride my bike to, like, collect these money. I would knock on their door after they got the apartment. I'm like, hey. You got my money?

22:50

It was ridiculous.

It was ridiculous.

22:53

That's so good.

That's so good.

22:56

After this, I have to I have to go get a hearing aid. And,

After this, I have to I have to go get a hearing aid. And,

22:59

I'm gonna get fit fitted for one. And I have to tell you why. Forgot to tell you this. We are at the Vancouver thing, and there is these two women speaking to me afterwards.

I'm gonna get fit fitted for one. And I have to tell you why. Forgot to tell you this. We are at the Vancouver thing, and there is these two women speaking to me afterwards.

23:09

And it was loud. So, like, the problem with my hearing is I can't hear the difference between background noise and the person speaking for me. It's hard to tell the difference. And these women were talking to me

And it was loud. So, like, the problem with my hearing is I can't hear the difference between background noise and the person speaking for me. It's hard to tell the difference. And these women were talking to me

23:18

And you probably noticed this. I lean in hard. So I'm only deaf in one ear, but I lean in. I lean. I turn and I and I and I I'll get really close to you. And also It was a super loud after party, by the way. It was like it was like a club. It was like a club. It was loud. And I also stare at people's lips. So I I'll either stare at your mouth or I'll lean in. Mister Rose signals over here.

And you probably noticed this. I lean in hard. So I'm only deaf in one ear, but I lean in. I lean. I turn and I and I and I I'll get really close to you. And also It was a super loud after party, by the way. It was like it was like a club. It was like a club. It was loud. And I also stare at people's lips. So I I'll either stare at your mouth or I'll lean in. Mister Rose signals over here.

23:41

The horrible worst signals at this moment comes up to me and I'm leading in and, like, I'm starting to get really close. And I can tell she's really uncomfortable. And I I go, oh, I sorry. I forgot to tell you. I'm deaf. I can't freaking hear you. That's why I'm leaning in so hard. And, it was at that point. I was I told Sarah. I was like, I gotta go gotta get a hearing aid. I can't I'm making people uncomfortable. This is why you bring your wife with you to all events just to, like, you know, totally totally make it clear. What's happening here?

The horrible worst signals at this moment comes up to me and I'm leading in and, like, I'm starting to get really close. And I can tell she's really uncomfortable. And I I go, oh, I sorry. I forgot to tell you. I'm deaf. I can't freaking hear you. That's why I'm leaning in so hard. And, it was at that point. I was I told Sarah. I was like, I gotta go gotta get a hearing aid. I can't I'm making people uncomfortable. This is why you bring your wife with you to all events just to, like, you know, totally totally make it clear. What's happening here?

24:08

Dude, and I have a rule. I I don't I don't travel alone. I love having her around when I travel, but that is that's definitely the icing on the cake is having around for that reason. Yeah. Yeah. You you did the opposite of the billionaire hug. You, like, you went in with the with the brook boy lean.

Dude, and I have a rule. I I don't I don't travel alone. I love having her around when I travel, but that is that's definitely the icing on the cake is having around for that reason. Yeah. Yeah. You you did the opposite of the billionaire hug. You, like, you went in with the with the brook boy lean.

24:23

Yeah. The brook boy lean. I'm just staring at her lips and she's

Yeah. The brook boy lean. I'm just staring at her lips and she's

24:27

literally tried to watch as the words come out of her mouth and just staring, go down at her lips and looking, and then leaning in and Man, I can tell she was uncomfortable. I was like, oh, I forgot to tell you. I can't hear, so I'm gonna go check for those things. Did you ever learn that, like, trip from I don't it might have been in, like, those pick up artist things. I'm not a hundred percent sure, but you're looking at their the triangle?

literally tried to watch as the words come out of her mouth and just staring, go down at her lips and looking, and then leaning in and Man, I can tell she was uncomfortable. I was like, oh, I forgot to tell you. I can't hear, so I'm gonna go check for those things. Did you ever learn that, like, trip from I don't it might have been in, like, those pick up artist things. I'm not a hundred percent sure, but you're looking at their the triangle?

24:47

Yeah. Yeah. Yeah. Like the third eye or something like that. No. No. It's If you ever wanted

Yeah. Yeah. Yeah. Like the third eye or something like that. No. No. It's If you ever wanted

24:52

if you want somebody to want to kiss you, you're close if you let's say you're close, you're in range,

if you want somebody to want to kiss you, you're close if you let's say you're close, you're in range,

24:57

and you want to, like, kind of almost, like,

and you want to, like, kind of almost, like,

25:00

hack their little, like, biology

hack their little, like, biology

25:02

and get them to wanna kiss you, you you do this, like, triangle. So you basically look at one eye,

and get them to wanna kiss you, you you do this, like, triangle. So you basically look at one eye,

25:08

The second eye,

The second eye,

25:10

down to the lips, back to the first eye. So it makes it it traces, like, a little triangle.

down to the lips, back to the first eye. So it makes it it traces, like, a little triangle.

25:15

And if you do that, you'll just see immediately the person just

And if you do that, you'll just see immediately the person just

25:19

hook her up, maybe. It's happening. Yeah. Right. It just happens.

hook her up, maybe. It's happening. Yeah. Right. It just happens.

25:23

Yeah. Right. I don't know if it's because you're signaling that you wanna kiss them or that it just makes them wanna kiss you, but the shit works. This was, like, in college. I was, like,

Yeah. Right. I don't know if it's because you're signaling that you wanna kiss them or that it just makes them wanna kiss you, but the shit works. This was, like, in college. I was, like,

25:32

You know, you would have thought I'm in the Illuminati, how many triangles I was throwing up everywhere because I was like, this is like a magic trick. This thing is amazing.

You know, you would have thought I'm in the Illuminati, how many triangles I was throwing up everywhere because I was like, this is like a magic trick. This thing is amazing.

25:38

Did you get any girls in college? Probably, you're really charismatic. Did you do well? King, baby? You're

Did you get any girls in college? Probably, you're really charismatic. Did you do well? King, baby? You're

25:44

the

the

25:47

you had a good batting average, but not on the home run. That lead off and never got a second.

you had a good batting average, but not on the home run. That lead off and never got a second.

25:51

Yeah.

Yeah.

25:53

Oh, well, that's good. The hard part too is my roommate was like,

Oh, well, that's good. The hard part too is my roommate was like,

25:57

just unbelievably good with girls. And so Well, he's really good looking. He's a good looking guy. He was Trevor, right? Yeah. Trevor. He's an athlete, and he was just like a professional flirt. And so somehow this guy was just pulling crazy people from, like, you know, you have like an RA who's like the the the person who's like four years older that lives in the freshman dorm. He just started dating the RA's girlfriend, and then, like, you know, he started dating, like, all these seniors.

just unbelievably good with girls. And so Well, he's really good looking. He's a good looking guy. He was Trevor, right? Yeah. Trevor. He's an athlete, and he was just like a professional flirt. And so somehow this guy was just pulling crazy people from, like, you know, you have like an RA who's like the the the person who's like four years older that lives in the freshman dorm. He just started dating the RA's girlfriend, and then, like, you know, he started dating, like, all these seniors.

26:23

Started saving this, like, one really rich girl who's giving him gifts all the time. I was like, I don't know what's happening here, but, like,

Started saving this, like, one really rich girl who's giving him gifts all the time. I was like, I don't know what's happening here, but, like,

26:29

you know, this guy's definitely sucking up all the the alpha male energy in this room. And, you know, I'm just sort of here along for the ride, but it's okay.

you know, this guy's definitely sucking up all the the alpha male energy in this room. And, you know, I'm just sort of here along for the ride, but it's okay.

26:37

It turned out alright.

It turned out alright.

26:39

Well, you know, you worked out alright. By the way, my dating life was a lot like my startup life. It was basically like fail, fail, fail, fail, fail, home run.

Well, you know, you worked out alright. By the way, my dating life was a lot like my startup life. It was basically like fail, fail, fail, fail, fail, home run.

26:48

It's like, you know, like, Most people in their career, they sort of get this, like, ten percent raise a year or whatever where it's, like, this linear,

It's like, you know, like, Most people in their career, they sort of get this, like, ten percent raise a year or whatever where it's, like, this linear,

26:55

like, steady climb up the ladder. But if you're in the startup world, you're often, like, making nothing or in debt or broke. All of a sudden. For, like, seven, eight years. And then all of a sudden, you're rich. And, that's what my dating life was like. I was broke for, like, ten years and then said I was rich. One hundred percent same. It, like, it didn't it didn't start picking up until my twenties. It was that one hundred percent. You're trying to what were you trying to do in your teens, bro?

like, steady climb up the ladder. But if you're in the startup world, you're often, like, making nothing or in debt or broke. All of a sudden. For, like, seven, eight years. And then all of a sudden, you're rich. And, that's what my dating life was like. I was broke for, like, ten years and then said I was rich. One hundred percent same. It, like, it didn't it didn't start picking up until my twenties. It was that one hundred percent. You're trying to what were you trying to do in your teens, bro?

27:19

I tried.

I tried.

27:20

I tried a lot. Trust me. I tried. I just I looked like Napoleon dynamite. I I with braces. It just didn't work out. Dude, I didn't talk to a girl. I was sitting there reciting lines from the rock in WWE when I was in my teens for I was I was jumping off the top rope in my bedroom trying to, you know, just I love wrestling and basketball and stuff. I didn't have time for girls when I was, like, fifteen. It was a numbers game for me. I I knew, like, you know, three percent conversion therefore, you know, you gotta try a hundred times. Right.

I tried a lot. Trust me. I tried. I just I looked like Napoleon dynamite. I I with braces. It just didn't work out. Dude, I didn't talk to a girl. I was sitting there reciting lines from the rock in WWE when I was in my teens for I was I was jumping off the top rope in my bedroom trying to, you know, just I love wrestling and basketball and stuff. I didn't have time for girls when I was, like, fifteen. It was a numbers game for me. I I knew, like, you know, three percent conversion therefore, you know, you gotta try a hundred times. Right.

27:49

Yeah. You never want war of attrition to describe

Yeah. You never want war of attrition to describe

27:55

Whatever. I it worked out. We we both it worked out for both of us. Before we get into this, we gotta remind people there is a gentleman's agreement. Except this time, it's it's different. We have this thing at this podcast. Unlike everything on YouTube and on Spotify and all that stuff, our content actually isn't free. You're only getting this for free if it's your first one. And if it's your second or third one, you have to go do something for us. What is it? They they gotta fire up YouTube

Whatever. I it worked out. We we both it worked out for both of us. Before we get into this, we gotta remind people there is a gentleman's agreement. Except this time, it's it's different. We have this thing at this podcast. Unlike everything on YouTube and on Spotify and all that stuff, our content actually isn't free. You're only getting this for free if it's your first one. And if it's your second or third one, you have to go do something for us. What is it? They they gotta fire up YouTube

28:18

YouTube dot com, YouTube the app, whatever it is, and type in my first million. They're gonna see our pretty little faces right there. You don't even have to watch video. Just click my first million. Click click subscribe,

YouTube dot com, YouTube the app, whatever it is, and type in my first million. They're gonna see our pretty little faces right there. You don't even have to watch video. Just click my first million. Click click subscribe,

28:29

turn the notifications on, and we need we need this. This is what we need. Right? Everybody's got needs.

turn the notifications on, and we need we need this. This is what we need. Right? Everybody's got needs.

28:35

Food, shelter, YouTube subscribers. These are your core core primal needs, and we have ours. And,

Food, shelter, YouTube subscribers. These are your core core primal needs, and we have ours. And,

28:41

that's why it's called the gentleman's agreement. We're not on the other side. So you just have to do it, and everyone's doing it lately. So you should do it. And that's what we expect out of you. And also, do me a huge favor and actually click follow on

that's why it's called the gentleman's agreement. We're not on the other side. So you just have to do it, and everyone's doing it lately. So you should do it. And that's what we expect out of you. And also, do me a huge favor and actually click follow on

28:54

the podcast app and

the podcast app and

28:56

Spotify, because those help us actually go up the rankings. And then when we go up the rankings, we get more dopamine, then we do dumb or shit, and that's why we're here. So do that.

Spotify, because those help us actually go up the rankings. And then when we go up the rankings, we get more dopamine, then we do dumb or shit, and that's why we're here. So do that.

29:04

I have a story for you. So go to jup dot com. So it's

I have a story for you. So go to jup dot com. So it's

29:08

j u p e, jup.

j u p e, jup.

29:12

So it's juke dot com. Okay. They have a slick looking website. So tell me what you see. I see some sort of like mega tent contraption. I don't know what this is. This is, like, some sort of structure. It's, like,

So it's juke dot com. Okay. They have a slick looking website. So tell me what you see. I see some sort of like mega tent contraption. I don't know what this is. This is, like, some sort of structure. It's, like,

29:24

is this, like, like, basically, like, a outdoor unit that's not, like, something more than a tent, but less than a house.

is this, like, like, basically, like, a outdoor unit that's not, like, something more than a tent, but less than a house.

29:31

So I met these kinda. I met these guys recently, and they're really fascinating. And so Basically, the one of the founders, he's like this artist type. He's his name's Jeff Wilson. And before this, he, like, wrote a book because he lived in a dumpster for a year. Like, he, like,

So I met these kinda. I met these guys recently, and they're really fascinating. And so Basically, the one of the founders, he's like this artist type. He's his name's Jeff Wilson. And before this, he, like, wrote a book because he lived in a dumpster for a year. Like, he, like,

29:47

slept in a dumpster. It was, like, some, like, art project as well as, like, to show, like -- For what? -- I don't I don't know. I mean, he's he's a wacky, interesting guy, but he lived in a dumpster, and then he, then he started this, like, prefab house. I guess there was, like, for like a pre pre fabricated homes or something like that. And,

slept in a dumpster. It was, like, some, like, art project as well as, like, to show, like -- For what? -- I don't I don't know. I mean, he's he's a wacky, interesting guy, but he lived in a dumpster, and then he, then he started this, like, prefab house. I guess there was, like, for like a pre pre fabricated homes or something like that. And,

30:06

they eventually launched this startup. It's called Jup. And I originally saw it because Gary Tan, famous investor billionaire investor Gary Tan, made this YouTube video where he stayed in one of their things. And so basically, what it is is it's I don't know. They would be mad if I called it a tent, but it kinda looks like a tent. But basically, they ship it to you on in like a a huge container, and you pop it up. And on the inside, it's like a fancy or, like, a nice mattress, and then there's, like, a heating and cooling unit.

they eventually launched this startup. It's called Jup. And I originally saw it because Gary Tan, famous investor billionaire investor Gary Tan, made this YouTube video where he stayed in one of their things. And so basically, what it is is it's I don't know. They would be mad if I called it a tent, but it kinda looks like a tent. But basically, they ship it to you on in like a a huge container, and you pop it up. And on the inside, it's like a fancy or, like, a nice mattress, and then there's, like, a heating and cooling unit.

30:36

And it's got lighting, that's all solar powered. And so it's like a stand alone like house. And the way that their business model works,

And it's got lighting, that's all solar powered. And so it's like a stand alone like house. And the way that their business model works,

30:44

is you can do one of two things. You could just buy it for thirty grand outright

is you can do one of two things. You could just buy it for thirty grand outright

30:48

or you can do a thing where you they give it to you for free and they take something like forty percent thirty to fifty percent of the revenue, and you rent it out. And these things are renting out. And I was like, I don't know, man. Who wants to stay in this thing? And he was like, dude, we rent them out for two hundred fifty to five hundred dollars a night, and they're always booked. And they're trying to pitch it to me to put it on my land. And I'm not sure if I'm gonna do it or not. But they're it's a pretty interesting thing. This year, they're supposed to do like twelve million in revenue and it's break even and they've deployed four hundred of these things. In their future, what they're doing is they have got these guys that are buying plots of land and then putting fifteen or twenty of these on there. And then Jup, they come money. If you do the profit sharing with them,

or you can do a thing where you they give it to you for free and they take something like forty percent thirty to fifty percent of the revenue, and you rent it out. And these things are renting out. And I was like, I don't know, man. Who wants to stay in this thing? And he was like, dude, we rent them out for two hundred fifty to five hundred dollars a night, and they're always booked. And they're trying to pitch it to me to put it on my land. And I'm not sure if I'm gonna do it or not. But they're it's a pretty interesting thing. This year, they're supposed to do like twelve million in revenue and it's break even and they've deployed four hundred of these things. In their future, what they're doing is they have got these guys that are buying plots of land and then putting fifteen or twenty of these on there. And then Jup, they come money. If you do the profit sharing with them,

31:30

they kind of run it for you. So they have, like, their own little platform, and they, like, will help manage the thing for you. But it's pretty fascinating, and I've been thinking about putting one of these, on my on my property. I'm not sure if I'm gonna do it or not because I don't know if I want more work, but

they kind of run it for you. So they have, like, their own little platform, and they, like, will help manage the thing for you. But it's pretty fascinating, and I've been thinking about putting one of these, on my on my property. I'm not sure if I'm gonna do it or not because I don't know if I want more work, but

31:43

really fascinating, interesting idea that I came across. I've been loving these ideas where

really fascinating, interesting idea that I came across. I've been loving these ideas where

31:49

you just

you just

31:50

make more money off the shit that you already have. So, like, I have land. And I was like, should I just like, oh, put these all over my place? But they look kinda fascinating, and I thought you gave a kick out of Yeah. I mean, these look super cool, and I gotta give them credit because I see a lot of these, like,

make more money off the shit that you already have. So, like, I have land. And I was like, should I just like, oh, put these all over my place? But they look kinda fascinating, and I thought you gave a kick out of Yeah. I mean, these look super cool, and I gotta give them credit because I see a lot of these, like,

32:05

like this kind of, like, with about eighty use or whatever. It's like this additional dwelling unit or something.

like this kind of, like, with about eighty use or whatever. It's like this additional dwelling unit or something.

32:10

And they're often just like vaporware. It's just a render of something that looks sick.

And they're often just like vaporware. It's just a render of something that looks sick.

32:15

And what I really like is if you click their vision tab, it opens up a notion, it explains what they're doing.

And what I really like is if you click their vision tab, it opens up a notion, it explains what they're doing.

32:20

And four times in this thing, it just says, here's our thing. Parentheses,

And four times in this thing, it just says, here's our thing. Parentheses,

32:25

not a render.

not a render.

32:27

Here's what it looks like. You know, after it gets delivered, here's what it looks like the next day. Again, not a render.

Here's what it looks like. You know, after it gets delivered, here's what it looks like the next day. Again, not a render.

32:33

Hey, we actually build the thing. It exists. This is real. This is not like

Hey, we actually build the thing. It exists. This is real. This is not like

32:38

some futuristic dream.

some futuristic dream.

32:40

And so I think that's pretty pretty pretty amazing. This looks super cool. I don't know why you wouldn't do this, just for even, like, the story.

And so I think that's pretty pretty pretty amazing. This looks super cool. I don't know why you wouldn't do this, just for even, like, the story.

32:46

So,

So,

32:47

I can I have an update? So my I have this property.

I can I have an update? So my I have this property.

32:50

Marathon ranch dot com, and you could see it. It's doing, like,

Marathon ranch dot com, and you could see it. It's doing, like,

32:54

anywhere from

anywhere from

32:56

thirteen to seventeen thousand a month in gross revenue.

thirteen to seventeen thousand a month in gross revenue.

33:00

And,

And,

33:01

so it's doing well. I'm, like, making money on my Airbnb finally. I got, like, forty or something, like, five our reviews on Airbnb, and I finally started going up the rankings, and it's been really fun to do. And so I'm not sure but I have twenty acres, twenty acres of land. I'm not sure if I wanna, like, screw anything up because, dude, at my Airbnb, I we have, like, twenty cows.

so it's doing well. I'm, like, making money on my Airbnb finally. I got, like, forty or something, like, five our reviews on Airbnb, and I finally started going up the rankings, and it's been really fun to do. And so I'm not sure but I have twenty acres, twenty acres of land. I'm not sure if I wanna, like, screw anything up because, dude, at my Airbnb, I we have, like, twenty cows.

33:21

So

So

33:22

my neighbor

my neighbor

33:24

is a cow.

is a cow.

33:25

Well, that's true. But, like, people my neighbor owns these cows, and they use our property. And in exchange, we pay less property tax. And people, like, wake up to, like, a mooing cow because they sleep and wake. They sleep at all my property. For some reason, they decided that's the bed. And I don't know if I wanna, like, screw that up. It's like so peaceful going out there. If I wanna screw that up by having more units on the property. But, Dude, marathon Ranchock on your photo here, you chose the wrong photo. You chose, like, a not awesome looking photo for your hero photo, then if you click gallery,

Well, that's true. But, like, people my neighbor owns these cows, and they use our property. And in exchange, we pay less property tax. And people, like, wake up to, like, a mooing cow because they sleep and wake. They sleep at all my property. For some reason, they decided that's the bed. And I don't know if I wanna, like, screw that up. It's like so peaceful going out there. If I wanna screw that up by having more units on the property. But, Dude, marathon Ranchock on your photo here, you chose the wrong photo. You chose, like, a not awesome looking photo for your hero photo, then if you click gallery,

33:57

you all of a sudden see all these awesome photos.

you all of a sudden see all these awesome photos.

34:00

It's a work in progress, my friend. It's a work in progress.

It's a work in progress, my friend. It's a work in progress.

34:04

It's still in beta.

It's still in beta.

34:06

Yeah. I it's because one of the pictures, it you couldn't see the writing. Anyway, it's a whole thing I gotta fix. But, anyway, it's going well. I I always I basically do listeners. I send Sean updates on my Airbnb, and he's like, oh, that's neat. You're making five percent. You're making five percent return. That's that's really that's lovely. What did I tell you? You were like, dude, this is a This is five percent or seven percent or seven percent a year. This is great. I go. And I told you, I go.

Yeah. I it's because one of the pictures, it you couldn't see the writing. Anyway, it's a whole thing I gotta fix. But, anyway, it's going well. I I always I basically do listeners. I send Sean updates on my Airbnb, and he's like, oh, that's neat. You're making five percent. You're making five percent return. That's that's really that's lovely. What did I tell you? You were like, dude, this is a This is five percent or seven percent or seven percent a year. This is great. I go. And I told you, I go.

34:31

I've lost more money in crypto than you'll ever make on your Airbnb.

I've lost more money in crypto than you'll ever make on your Airbnb.

34:36

Somehow that felt like a good statement to me.

Somehow that felt like a good statement to me.

34:39

It's been awesome, man. The Airbnb game, it's been fun. It sucked for a minute. And then once I started rolling, it is pretty dope. So maybe one day you'll you'll be convinced. But right now it's killing it. I don't know if it'll kill it in like June when it's like a hundred degrees, but we'll see. To me, the only reason I would do this is the tax benefits if I bought property.

It's been awesome, man. The Airbnb game, it's been fun. It sucked for a minute. And then once I started rolling, it is pretty dope. So maybe one day you'll you'll be convinced. But right now it's killing it. I don't know if it'll kill it in like June when it's like a hundred degrees, but we'll see. To me, the only reason I would do this is the tax benefits if I bought property.

34:58

The actual, like, rental income and or and or slow real estate appreciation to me is not worth it, especially given the headache of of doing stuff. So you said From a financial investment, it's only been okay. But from a, like, reward, like, it's been quite exciting. It's it's pretty smart. So you say thirteen k a month,

The actual, like, rental income and or and or slow real estate appreciation to me is not worth it, especially given the headache of of doing stuff. So you said From a financial investment, it's only been okay. But from a, like, reward, like, it's been quite exciting. It's it's pretty smart. So you say thirteen k a month,

35:16

gross. Okay. So now we take out what? Airbnb, we take out property management, we take out utilities, we take out What? What what how much what's the gross on that? So what's the

gross. Okay. So now we take out what? Airbnb, we take out property management, we take out utilities, we take out What? What what how much what's the gross on that? So what's the

35:28

Like, like, a record month recently was, like, seventeen thousand, but let's round down to fifteen thousand because that's what it's been lately. So that's gross. So I give away so I own the property outright, but I assume that I have a mortgage. So if you assume that I had a mortgage plus utilities

Like, like, a record month recently was, like, seventeen thousand, but let's round down to fifteen thousand because that's what it's been lately. So that's gross. So I give away so I own the property outright, but I assume that I have a mortgage. So if you assume that I had a mortgage plus utilities

35:44

and taxes,

and taxes,

35:45

that's in the seven thousand range. Okay. I don't have that, but let's just assume that I do because I will get one eventually.

that's in the seven thousand range. Okay. I don't have that, but let's just assume that I do because I will get one eventually.

35:53

And then property management is twenty percent of

And then property management is twenty percent of

35:58

of, like, the fourteen thousand. And so if I do if I do sixteen thousand revenue, three hundred dollars per stay goes to my cleaner. Whatever that that let's just say that's two thousand. So that brings us down to whatever that is, what I say, fifteen minus two thousand. That's thirteen thousand. And then management gets twenty percent of that. And then the rest, I assume it goes to a, a property,

of, like, the fourteen thousand. And so if I do if I do sixteen thousand revenue, three hundred dollars per stay goes to my cleaner. Whatever that that let's just say that's two thousand. So that brings us down to whatever that is, what I say, fifteen minus two thousand. That's thirteen thousand. And then management gets twenty percent of that. And then the rest, I assume it goes to a, a property,

36:19

property taxes and a fake mortgage. So all said and done on fifteen thousand in revenue, walk away with only three thousand, maybe. Yeah. That's nuts. So that means let's see. We do we have fifteen thousand. So twenty percent margins.

property taxes and a fake mortgage. So all said and done on fifteen thousand in revenue, walk away with only three thousand, maybe. Yeah. That's nuts. So that means let's see. We do we have fifteen thousand. So twenty percent margins.

36:33

Yeah. It's it's not, like, it's not And that's the rate tax

Yeah. It's it's not, like, it's not And that's the rate tax

36:36

on the fifteenth.

on the fifteenth.

36:38

Well, but I have depreciation.

Well, but I have depreciation.

36:40

So I'm able to, like, save a a fair bit there. But,

So I'm able to, like, save a a fair bit there. But,

36:43

yeah, like, it's a cash on cash return. It's gonna end up being, like,

yeah, like, it's a cash on cash return. It's gonna end up being, like,

36:48

five or somewhere between five and eight percent. But if you assume appreciation, which is a big assumption, but I looked at the trailing thirty years, it'll probably be a fifteen to twenty percent,

five or somewhere between five and eight percent. But if you assume appreciation, which is a big assumption, but I looked at the trailing thirty years, it'll probably be a fifteen to twenty percent,

36:59

annual return if I own it for like ten years. Right. So but that's a big if So that the cash on cash, it's only okay. It's only okay. But I'm completely hands off, and I also like it. And I've I learned how to do something. So I didn't I didn't do everything I didn't do everything right here at all. I I I think I paid a premium. I definitely paid a premium for the property. Dude, I know you paid a premium because if I look at this, like, if I go to the gallery, it's got the kitchen with, like, the white everything's like white and like this one look of wood that

annual return if I own it for like ten years. Right. So but that's a big if So that the cash on cash, it's only okay. It's only okay. But I'm completely hands off, and I also like it. And I've I learned how to do something. So I didn't I didn't do everything I didn't do everything right here at all. I I I think I paid a premium. I definitely paid a premium for the property. Dude, I know you paid a premium because if I look at this, like, if I go to the gallery, it's got the kitchen with, like, the white everything's like white and like this one look of wood that

37:30

I'm just like a sucker for. If it looks like this, I'm like, it's a nice place.

I'm just like a sucker for. If it looks like this, I'm like, it's a nice place.

37:34

Yeah. We have, like, no construction. They're like, this is like cheap and easy. Like,

Yeah. We have, like, no construction. They're like, this is like cheap and easy. Like,

37:38

you know, I would walk into a house. I'm like, well, this is a good house. I'm gonna pay a premium for this house. They're like, why? Because the countertops are nice. I'm like, yeah. I mean, look at this. It looks fantastic. It looks modern. And they're like, dude, that's that costs nothing. Like, you need to pay for a location. You need to pay for square footage. You need to pay for all these other things, but I'm a sucker for, like, just like the the countertops.

you know, I would walk into a house. I'm like, well, this is a good house. I'm gonna pay a premium for this house. They're like, why? Because the countertops are nice. I'm like, yeah. I mean, look at this. It looks fantastic. It looks modern. And they're like, dude, that's that costs nothing. Like, you need to pay for a location. You need to pay for square footage. You need to pay for all these other things, but I'm a sucker for, like, just like the the countertops.

37:58

But I have twenty acres. And so my my plan my plan originally before the market tank. I was like, I'll put more I'll build more crap there. And then when the markets tanked, I got cold feet. And I was like, well, let's just sit on it and just see what happens. And so now I'm just sitting on it, and it's going awesome. Like it's it's it's booked constantly.

But I have twenty acres. And so my my plan my plan originally before the market tank. I was like, I'll put more I'll build more crap there. And then when the markets tanked, I got cold feet. And I was like, well, let's just sit on it and just see what happens. And so now I'm just sitting on it, and it's going awesome. Like it's it's it's booked constantly.

38:14

And so I'm happy with it. I don't regret it. I would I would do it again.

And so I'm happy with it. I don't regret it. I would I would do it again.

38:18

And I but, like, I learned. It was a lot of money to, like, you know, it was seven figures to, like, get in the game. And so I was fucking nervous as hell. But It's worked out, and I've learned how to do it. So now I I know more about it. So I'm happy.

And I but, like, I learned. It was a lot of money to, like, you know, it was seven figures to, like, get in the game. And so I was fucking nervous as hell. But It's worked out, and I've learned how to do it. So now I I know more about it. So I'm happy.

38:32

I can't find this client info. Have you heard of HubSpot?

I can't find this client info. Have you heard of HubSpot?

38:36

HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.

HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.

38:44

HubSpot,

HubSpot,

38:46

better.

better.

38:48

Alright. Let me go. I got

Alright. Let me go. I got

38:50

two

two

38:51

blue collar hustles for you. So these are in the trash in the trash base.

blue collar hustles for you. So these are in the trash in the trash base.

38:56

So,

So,

38:57

I've heard of two trash businesses recently

I've heard of two trash businesses recently

38:59

that I thought were pretty interesting. I wanna share them with you. I want you to tell me which one you like better. Okay. So the first one, our buddy c Ava told me about this. It's called

that I thought were pretty interesting. I wanna share them with you. I want you to tell me which one you like better. Okay. So the first one, our buddy c Ava told me about this. It's called

39:07

Smash My Trash. Have you ever heard of this? Has he told you about this? No. But you wanna know something funny. I've been very close Sieva for, like, twelve years now. And I don't I still don't know how to say his last name.

Smash My Trash. Have you ever heard of this? Has he told you about this? No. But you wanna know something funny. I've been very close Sieva for, like, twelve years now. And I don't I still don't know how to say his last name.

39:18

Kozinski. Right?

Kozinski. Right?

39:20

Is that it? I I had to, like, Yeah. I I just he's in my phone book as when the very first time I ever met him, I just he said he was Russian, so he's just saved as Siava Russia.

Is that it? I I had to, like, Yeah. I I just he's in my phone book as when the very first time I ever met him, I just he said he was Russian, so he's just saved as Siava Russia.

39:28

And so I just assumed he was Siava Russia. Is, like I mean, this guy was, like, in my wedding clothes.

And so I just assumed he was Siava Russia. Is, like I mean, this guy was, like, in my wedding clothes.

39:36

See, you have a tall handsome smart. Yeah. I just called them Adonis. Yeah. First name and then attributes, like visual attributes.

See, you have a tall handsome smart. Yeah. I just called them Adonis. Yeah. First name and then attributes, like visual attributes.

39:43

I remember you, but

I remember you, but

39:45

Six pack six three. Got it. Yeah.

Six pack six three. Got it. Yeah.

39:48

I have a system, and it serves me well.

I have a system, and it serves me well.

39:51

Alright. So I see it was telling me about this franchise called Smash My Track. And so what they do is they basically imagine a giant,

Alright. So I see it was telling me about this franchise called Smash My Track. And so what they do is they basically imagine a giant,

39:59

like, crane,

like, crane,

40:01

and so they drive to any business And, like, if you ever been to, like, we had a warehouse. So our warehouse just produces, like, an ungodly

and so they drive to any business And, like, if you ever been to, like, we had a warehouse. So our warehouse just produces, like, an ungodly

40:09

amount of trash. Just cardboard.

amount of trash. Just cardboard.

40:11

You don't just burn it.

You don't just burn it.

40:13

Yeah. Just be normal. So so we have Charlie. Charlie burns the trash, but, like, I forgot how that,

Yeah. Just be normal. So so we have Charlie. Charlie burns the trash, but, like, I forgot how that,

40:19

you would have basically a dumpster and you get charged per, like, I don't know, like, per filling of the dumpster. Like, how many times do you fill the dumpster? And then you call them up and they come and they they empty your dumpster.

you would have basically a dumpster and you get charged per, like, I don't know, like, per filling of the dumpster. Like, how many times do you fill the dumpster? And then you call them up and they come and they they empty your dumpster.

40:30

What smash my trash does is they'll you sign up for them, they drive around. They'll come to your dumpster, and they just take this giant crane arm. And just smash the trash in just compacting it. They let you get way more

What smash my trash does is they'll you sign up for them, they drive around. They'll come to your dumpster, and they just take this giant crane arm. And just smash the trash in just compacting it. They let you get way more

40:42

volume or less it takes less fill. So it lowers your trash bill. And, you know, that could save you hundreds of dollars every month if you do this. And so, basically, the cost of smash my trash should just be less

volume or less it takes less fill. So it lowers your trash bill. And, you know, that could save you hundreds of dollars every month if you do this. And so, basically, the cost of smash my trash should just be less

40:54

than the savings that they give you from having to do less, less dumpster fills. And so this is like a franchise that kind of crashes it. Basically, you can run this with, like, two guys

than the savings that they give you from having to do less, less dumpster fills. And so this is like a franchise that kind of crashes it. Basically, you can run this with, like, two guys

41:03

And the numbers on this are you invest, like, I don't know, four hundred k.

And the numbers on this are you invest, like, I don't know, four hundred k.

41:07

Typically, they'll make, like, a million dollars a year in revenue and, like, three hundred k of like net income, like even at the end of the day. And so you're getting, like, a kind of amazing cash on cash. Not not that not that trash return you were getting on your Airbnb. This is some real real returns.

Typically, they'll make, like, a million dollars a year in revenue and, like, three hundred k of like net income, like even at the end of the day. And so you're getting, like, a kind of amazing cash on cash. Not not that not that trash return you were getting on your Airbnb. This is some real real returns.

41:23

And, and I think they have,

And, and I think they have,

41:26

I think they have, like, a shit ton of locations. I think they have, like, a hundred sixty locations

I think they have, like, a shit ton of locations. I think they have, like, a hundred sixty locations

41:31

or something like that.

or something like that.

41:33

And so that's, like, they've made probably forty, fifty million dollars in just the franchise fees,

And so that's, like, they've made probably forty, fifty million dollars in just the franchise fees,

41:38

just, franchising this concept out. So I think this is kind of an, like, low key amazing business.

just, franchising this concept out. So I think this is kind of an, like, low key amazing business.

41:44

It's amazing,

It's amazing,

41:45

but there's a big downside. When was the last time you had a blue collar job? Do you remember have you ever had one? Restaurant. Yeah. When I was Restaurant. Not twenty one. Yeah. What happens at a restaurant when it closes? Do you remember?

but there's a big downside. When was the last time you had a blue collar job? Do you remember have you ever had one? Restaurant. Yeah. When I was Restaurant. Not twenty one. Yeah. What happens at a restaurant when it closes? Do you remember?

41:57

Just carnage.

Just carnage.

41:58

Carnage. Everyone goes and gets super screwed up. They get drunk. You take pills. You get hot. You just do all types of shit. And then, hopefully, they show up the next day. And there's lots of, like, I remember I've, you know, I've I've been a janitor before. I've worked in restaurants. I've done all this stuff, and there was, like, particularly in restaurants. There was constant,

Carnage. Everyone goes and gets super screwed up. They get drunk. You take pills. You get hot. You just do all types of shit. And then, hopefully, they show up the next day. And there's lots of, like, I remember I've, you know, I've I've been a janitor before. I've worked in restaurants. I've done all this stuff, and there was, like, particularly in restaurants. There was constant,

42:18

like, issues with this type of person who works there. And it sounds classless,

like, issues with this type of person who works there. And it sounds classless,

42:22

but the it it is kind of the facts of my experience.

but the it it is kind of the facts of my experience.

42:26

I don't know.

I don't know.

42:27

What do you think the trash I guess if a trash person has a job, maybe they get up early. So and I I when I think of a trash guy, I think more family guy

What do you think the trash I guess if a trash person has a job, maybe they get up early. So and I I when I think of a trash guy, I think more family guy

42:36

for some reason. I trust a trash guy. Like, you know,

for some reason. I trust a trash guy. Like, you know,

42:39

I feel like a trash guy is reliable,

I feel like a trash guy is reliable,

42:41

dependable,

dependable,

42:43

salt of the earth. You know? Like, I feel I feel like it's not the degenerates

salt of the earth. You know? Like, I feel I feel like it's not the degenerates

42:47

that you'll get. Like, I would rather hire any trash guy than a barista at Starbucks. Right? Like, I feel like the barista has a flake, and we never know what's gonna happen. But Well, the worst is is is,

that you'll get. Like, I would rather hire any trash guy than a barista at Starbucks. Right? Like, I feel like the barista has a flake, and we never know what's gonna happen. But Well, the worst is is is,

42:57

like, a bartender at a or a waiter at a fancy, like, nighttime restaurant, like, a, like, a, like, a, or, like, a, like, a,

like, a bartender at a or a waiter at a fancy, like, nighttime restaurant, like, a, like, a, like, a, or, like, a, like, a,

43:06

PGI Fridays.

PGI Fridays.

43:07

Like, you know what I'm saying? Like The worst of the worst. There's there's someone out there right now listening to this that is a waiter at PG Fridays. It just slammed their phone in disgust.

Like, you know what I'm saying? Like The worst of the worst. There's there's someone out there right now listening to this that is a waiter at PG Fridays. It just slammed their phone in disgust.

43:16

Dude, I've worked at all these places. I've

Dude, I've worked at all these places. I've

43:19

worked at all these places. And, like, this is probably why I had a little bit of a habit.

worked at all these places. And, like, this is probably why I had a little bit of a habit.

43:24

It's I don't know, man. This this is the downside of of If you have unlimited access to loaded nachos, then something just happens to you.

It's I don't know, man. This this is the downside of of If you have unlimited access to loaded nachos, then something just happens to you.

43:34

Yeah. Like, the bloomin' onion, it's like, it's like it's like the full moon. You know what I'm saying? Like, I turn into a werewolf. And if I if I get that every night, you know, Like, it's it's bad. I started to do like a like a guns and roses after party. Like, I'm going wild. I'm throwing furniture out the window. So,

Yeah. Like, the bloomin' onion, it's like, it's like it's like the full moon. You know what I'm saying? Like, I turn into a werewolf. And if I if I get that every night, you know, Like, it's it's bad. I started to do like a like a guns and roses after party. Like, I'm going wild. I'm throwing furniture out the window. So,

43:48

yeah. Is this cool? Yes.

yeah. Is this cool? Yes.

43:50

I think there's a a lot of headache. And I would be curious. We have a good friend, or I'm I think you're friends with him. His name's Brian. Brian, Scutimore or Skutimore. He owns, Sounds like a good friend.

I think there's a a lot of headache. And I would be curious. We have a good friend, or I'm I think you're friends with him. His name's Brian. Brian, Scutimore or Skutimore. He owns, Sounds like a good friend.

44:01

Oh, another guy. Another last name guy. Yeah.

Oh, another guy. Another last name guy. Yeah.

44:06

And, no, not trash. Junk. Junk. One eight hundred got junk. And Brian has been on the pod, and,

And, no, not trash. Junk. Junk. One eight hundred got junk. And Brian has been on the pod, and,

44:13

he,

he,

44:14

I don't know if maybe I could say this, but the company's one hundred percent bootstrapped revenue. This is public revenue. I think is in the three hundred to fifty three hundred fifty million dollar a year range. He owns one hundred percent of it He parlayed that now they own, like, a painting business and they do all these, like, services. I would be curious what he would have to say is, like, his trash guys, like, or his franchisees are, like, degenerates or not. And, like, what's the headache with those types of people? We should definitely ask him. I feel like, feel like he's gonna give us a sign off on this. So so this is one trash idea. The other one comes from Twitter. I gotta give credit to mobile home park guy.

I don't know if maybe I could say this, but the company's one hundred percent bootstrapped revenue. This is public revenue. I think is in the three hundred to fifty three hundred fifty million dollar a year range. He owns one hundred percent of it He parlayed that now they own, like, a painting business and they do all these, like, services. I would be curious what he would have to say is, like, his trash guys, like, or his franchisees are, like, degenerates or not. And, like, what's the headache with those types of people? We should definitely ask him. I feel like, feel like he's gonna give us a sign off on this. So so this is one trash idea. The other one comes from Twitter. I gotta give credit to mobile home park guy.

44:51

I I know the guy behind this. He he's actually pretty awesome, but I don't know if he's trying to be public with his identity here, but He's part of our our guy mafia. Right? We got the, the restaurant guy. We got the car dealership guy. Now we have mobile home park guy.

I I know the guy behind this. He he's actually pretty awesome, but I don't know if he's trying to be public with his identity here, but He's part of our our guy mafia. Right? We got the, the restaurant guy. We got the car dealership guy. Now we have mobile home park guy.

45:04

And

And

45:05

Hey, yo. I just found this trash business that is called bin scrub. And what they do is they clean off your trash cans. So they wash the power wash your trash cans because everybody's trash cans are are filthy. And he's like, he's like, here's how I would take this business and turn it into, you know, six figures a year of profit.

Hey, yo. I just found this trash business that is called bin scrub. And what they do is they clean off your trash cans. So they wash the power wash your trash cans because everybody's trash cans are are filthy. And he's like, he's like, here's how I would take this business and turn it into, you know, six figures a year of profit.

45:23

He goes, why do I love this business? So everybody's got trash bins. So, you know, your market is every home.

He goes, why do I love this business? So everybody's got trash bins. So, you know, your market is every home.

45:28

It's a very young industry, low penetration. So you'll probably be the only person offering this service. It's not like a bunch of competitors yet.

It's a very young industry, low penetration. So you'll probably be the only person offering this service. It's not like a bunch of competitors yet.

45:35

You just need one truck and some hustle.

You just need one truck and some hustle.

45:37

In a post COVID world, there's lots of germophobes and you can play on that. And this has, like, word-of-mouth

In a post COVID world, there's lots of germophobes and you can play on that. And this has, like, word-of-mouth

45:43

virality. So there are, you know, this has, like, public virality. You could see the actual service being done. And so he goes, so he goes, you've gotta buy a truck. The trucks are about forty k, but it's a hard asset. You're gonna be able to get a loan against you might only have to put down five or ten thousand dollars and get a bank to finance the rest because the truck will will do this.

virality. So there are, you know, this has, like, public virality. You could see the actual service being done. And so he goes, so he goes, you've gotta buy a truck. The trucks are about forty k, but it's a hard asset. You're gonna be able to get a loan against you might only have to put down five or ten thousand dollars and get a bank to finance the rest because the truck will will do this.

46:00

He goes, now here's how I how is here's how I juice this biz to make it more more valuable. He goes, we're gonna make it make this like the ice cream truck. We're gonna put a a speaker system on top And every time we're coming around your neighborhood, we're playing the same song. He's like, you know, I'm going with the outcast so fresh, so clean. Just like, just because it's a pun. And he's like, we're gonna play this every single time. The song is our branding. We're gonna drive around from three PM to eight PM when people are home from school, home from work, and they can look out the window and be like, what is and then they will they will see us power washing someone in their neighborhood's bins.

He goes, now here's how I how is here's how I juice this biz to make it more more valuable. He goes, we're gonna make it make this like the ice cream truck. We're gonna put a a speaker system on top And every time we're coming around your neighborhood, we're playing the same song. He's like, you know, I'm going with the outcast so fresh, so clean. Just like, just because it's a pun. And he's like, we're gonna play this every single time. The song is our branding. We're gonna drive around from three PM to eight PM when people are home from school, home from work, and they can look out the window and be like, what is and then they will they will see us power washing someone in their neighborhood's bins.

46:33

You can even That's like a horrible idea. Hold on. Hold on. Hold on. Hold on. He goes,

You can even That's like a horrible idea. Hold on. Hold on. Hold on. Hold on. He goes,

46:39

he goes, we're gonna we're gonna, like, basically leave little flyer brochures on top of everyone's bin. So when they take out the trash, they're gonna see that, you know, this trash can is dirty. We clean them out. We we leave your trash can so clean. You could eat cereal from it. And he's like, that would be my he's like, my I put a spoon in it. Be like, you're so clean. You could eat cereal out of this.

he goes, we're gonna we're gonna, like, basically leave little flyer brochures on top of everyone's bin. So when they take out the trash, they're gonna see that, you know, this trash can is dirty. We clean them out. We we leave your trash can so clean. You could eat cereal from it. And he's like, that would be my he's like, my I put a spoon in it. Be like, you're so clean. You could eat cereal out of this.

46:56

So he's like, that's what I would do for my marketing.

So he's like, that's what I would do for my marketing.

46:58

He goes, I think one truck can do about a hundred to two hundred homes a day. It's a few thousand dollars a day per truck in revenue.

He goes, I think one truck can do about a hundred to two hundred homes a day. It's a few thousand dollars a day per truck in revenue.

47:06

You'll use that to finance the second truck. Your costs are gas, water, maintenance, and chemicals, assuming you're the one doing the truck. And he's basically like, this is a blue collar side hustle. If somebody wants to themselves get out there and get to that ten k a month, of of income,

You'll use that to finance the second truck. Your costs are gas, water, maintenance, and chemicals, assuming you're the one doing the truck. And he's basically like, this is a blue collar side hustle. If somebody wants to themselves get out there and get to that ten k a month, of of income,

47:20

that they may not be able to get out of their job. This is this is his idea. So he goes, what do you think fella? So, Sam, you said it's a horrible idea. Tell me why.

that they may not be able to get out of their job. This is this is his idea. So he goes, what do you think fella? So, Sam, you said it's a horrible idea. Tell me why.

47:30

Okay. So completely uneducated here.

Okay. So completely uneducated here.

47:34

So two doubts.

So two doubts.

47:36

I don't think

I don't think

47:37

that you can do. I I don't think that that many people would want this. And number two,

that you can do. I I don't think that that many people would want this. And number two,

47:42

a hundred to two hundred a day That's so many. That is so many. I would how much it would it would take twenty minutes to drive somewhere. I don't that math is wild to me.

a hundred to two hundred a day That's so many. That is so many. I would how much it would it would take twenty minutes to drive somewhere. I don't that math is wild to me.

47:53

Yeah. You you basically have to

Yeah. You you basically have to

47:55

get to a, like, dense area and then and then do a route, but that would kind of assume that they're all your customers. They're not gonna be your customers at the at the start.

get to a, like, dense area and then and then do a route, but that would kind of assume that they're all your customers. They're not gonna be your customers at the at the start.

48:04

Did he call us out and say, what do we think? No. But -- Oh. -- you know, he listens to the pod. So

Did he call us out and say, what do we think? No. But -- Oh. -- you know, he listens to the pod. So

48:11

by the way, there's two pea there's two people in the comments here. One,

by the way, there's two pea there's two people in the comments here. One,

48:15

sparkling bins business. They make the trucks. So there's a woman in the comments who goes, a fantastic business. We've been we manufacture the trucks. It's been going great since twenty twenty. And then another guy goes,

sparkling bins business. They make the trucks. So there's a woman in the comments who goes, a fantastic business. We've been we manufacture the trucks. It's been going great since twenty twenty. And then another guy goes,

48:27

Yeah. I do this. Mine's called Bin Busters. I'm two years in. It's going great.

Yeah. I do this. Mine's called Bin Busters. I'm two years in. It's going great.

48:32

Okay. Well, I mean, what the hell do I know? And by the way, that guy, his bio says living the American dream.

Okay. Well, I mean, what the hell do I know? And by the way, that guy, his bio says living the American dream.

48:39

Yeah. Not sure. I dream.

Yeah. Not sure. I dream.

48:41

Yeah.

Yeah.

48:42

Yeah. Yeah.

Yeah. Yeah.

48:43

Living an American's dream.

Living an American's dream.

48:46

Yeah.

Yeah.

48:47

One person's.

One person's.

48:49

Good good for him. He's this is their dream. And they're they're pulling it off.

Good good for him. He's this is their dream. And they're they're pulling it off.

48:55

I don't know, man. I'm out. I'm out on this one. I don't wanna do this. It seems like start a newsletter.

I don't know, man. I'm out. I'm out on this one. I don't wanna do this. It seems like start a newsletter.

49:00

Yeah. Started a newsletter. Dude, I,

Yeah. Started a newsletter. Dude, I,

49:03

I've I've I've I've people make fun of me because I bring this up so much. I had hot dog stands, whatever. I but I used to work with my hands outside It's so hard, man. It is so hard. You said you were a janitor. When were you a janitor?

I've I've I've I've people make fun of me because I bring this up so much. I had hot dog stands, whatever. I but I used to work with my hands outside It's so hard, man. It is so hard. You said you were a janitor. When were you a janitor?

49:14

When I was in eighth grade, I worked at a bakery, and it was my job to, like, mop the floors, take out the trash, clean the dishes, and so that was, like, my first job, six dollars an hour. And then,

When I was in eighth grade, I worked at a bakery, and it was my job to, like, mop the floors, take out the trash, clean the dishes, and so that was, like, my first job, six dollars an hour. And then,

49:25

yeah, that's what I did. Dude, I am so mad at my parents for never giving me my my my grind story.

yeah, that's what I did. Dude, I am so mad at my parents for never giving me my my my grind story.

49:33

Like, Can I You didn't do any little hardship? Yeah. Like Yeah. You ain't gangster at all, dude. I mean, I in uncle's store for a month and just just give me that story. Five dollars an hour and I had to answer it after trash. Like, nobody knows how long I did it. Like, I got nothing, dude. I grew up. A lot of Asia parents don't want you to do that. They say, do your home? Hands got no calluses.

Like, Can I You didn't do any little hardship? Yeah. Like Yeah. You ain't gangster at all, dude. I mean, I in uncle's store for a month and just just give me that story. Five dollars an hour and I had to answer it after trash. Like, nobody knows how long I did it. Like, I got nothing, dude. I grew up. A lot of Asia parents don't want you to do that. They say, do your home? Hands got no calluses.

49:51

Yeah. And my kids, I'm gonna give him one hustle story. Yeah. They're gonna have some

Yeah. And my kids, I'm gonna give him one hustle story. Yeah. They're gonna have some

49:56

very token

very token

49:58

small hardship that will sound good later when they make it because you need that story. And I I just don't have it. A lot of my Indian friends, which I have a ton, they their parents were like,

small hardship that will sound good later when they make it because you need that story. And I I just don't have it. A lot of my Indian friends, which I have a ton, they their parents were like,

50:08

you don't even clean your room. Just do your homework. Just study. Is that what they said to you? Like, like, don't cook, don't clean. Just study. Well, they didn't say it like that, but, I wasn't asking to cook or clean, so you know, it just never came up. And they were like, yeah, your your job is to study.

you don't even clean your room. Just do your homework. Just study. Is that what they said to you? Like, like, don't cook, don't clean. Just study. Well, they didn't say it like that, but, I wasn't asking to cook or clean, so you know, it just never came up. And they were like, yeah, your your job is to study.

50:23

And do good at school so you can get like a good job. Don't go be a janitor.

And do good at school so you can get like a good job. Don't go be a janitor.

50:27

And I was like, no. I did it all, man. I did the janitor stuff. I was a waiter. I was a bus boy. I was a valet driver. I did it all, man. I and, I'm happy I did it, but, I don't wanna do it anymore.

And I was like, no. I did it all, man. I did the janitor stuff. I was a waiter. I was a bus boy. I was a valet driver. I did it all, man. I and, I'm happy I did it, but, I don't wanna do it anymore.

50:41

Oh, and by the way, I need to redeem myself. I made fun of, like,

Oh, and by the way, I need to redeem myself. I made fun of, like,

50:45

the someone the other day said, the retail class. So this is like the the blue collar class, but, I read this. There was this funny article on business insider. It had the worst, but hilarious title. And it was, I'm a millennial manager

the someone the other day said, the retail class. So this is like the the blue collar class, but, I read this. There was this funny article on business insider. It had the worst, but hilarious title. And it was, I'm a millennial manager

50:58

who works with gen z, and then said, like, colon, with gen z workers, they have a lot of feelings.

who works with gen z, and then said, like, colon, with gen z workers, they have a lot of feelings.

51:04

And so, look, you're either gonna have, like, somebody either you're either gonna have issues working with what group of people, or you're just gonna have to talk forever about, like, bringing your whole self to work and all that nonsense. So, like, we all have our faults. We're all screwed. You know what I'm saying? I hate when people say, bring your whole self to work. I'm okay with you just bringing your work self to work. That's cool too. You don't have to prefer that. Yeah. I prefer that. If you wanna bring a little bit more of yourself. We could talk about that too. But, like, you know, it's out of mandatory. You don't have to bring your whole self. Right? I'm okay with just your work self. So we all every every every class and every generation has issues. So I don't mean to throw shade just at one.

And so, look, you're either gonna have, like, somebody either you're either gonna have issues working with what group of people, or you're just gonna have to talk forever about, like, bringing your whole self to work and all that nonsense. So, like, we all have our faults. We're all screwed. You know what I'm saying? I hate when people say, bring your whole self to work. I'm okay with you just bringing your work self to work. That's cool too. You don't have to prefer that. Yeah. I prefer that. If you wanna bring a little bit more of yourself. We could talk about that too. But, like, you know, it's out of mandatory. You don't have to bring your whole self. Right? I'm okay with just your work self. So we all every every every class and every generation has issues. So I don't mean to throw shade just at one.

51:39

We throw shade at all here. An equal opportunity shade thrower.

We throw shade at all here. An equal opportunity shade thrower.

51:42

Yeah. We're all set up.

Yeah. We're all set up.

51:44

Sam, he's a trash man.

Sam, he's a trash man.

51:46

Who else did we get? Who else cut cut straight today?

Who else did we get? Who else cut cut straight today?

51:49

I'll make fun of myself. Someone made fun of me the other day because I've got these surgeries on my ear. I was talking on my ear, and my glasses

I'll make fun of myself. Someone made fun of me the other day because I've got these surgeries on my ear. I was talking on my ear, and my glasses

51:55

sit funny. I don't know if you noticed. My glasses sit crooked because, like, it's my ear. And someone said, it looks like Sam got brain Sam got head surgery. He didn't pay for him to put the breasts of it back in because his glasses are

sit funny. I don't know if you noticed. My glasses sit crooked because, like, it's my ear. And someone said, it looks like Sam got brain Sam got head surgery. He didn't pay for him to put the breasts of it back in because his glasses are

52:08

And I was like Yeah. It's kinda very accurate. Yeah. Yeah.

And I was like Yeah. It's kinda very accurate. Yeah. Yeah.

52:13

You're kinda there.

You're kinda there.

52:15

Dude, I told you the other day, I wanna tell you about a media company that most people have no idea about, but they kinda killed it, and I love it. So I told you the other day about about podcasts. I tell you about podcasts. Yeah. Yeah. This was the podcast

Dude, I told you the other day, I wanna tell you about a media company that most people have no idea about, but they kinda killed it, and I love it. So I told you the other day about about podcasts. I tell you about podcasts. Yeah. Yeah. This was the podcast

52:29

network that was doing true crime stuff. Yeah. So I learned about the story. I think the guy who started just tweeted saying that he was done at Spotify. So I guess his or not is up. But listen to this. So It was a three year old, startup that sold for fifty million dollars to,

network that was doing true crime stuff. Yeah. So I learned about the story. I think the guy who started just tweeted saying that he was done at Spotify. So I guess his or not is up. But listen to this. So It was a three year old, startup that sold for fifty million dollars to,

52:45

Spotify. And the way it started was the guy that his name was Max Cutler at the time. He's twenty seven year old graduate, and he bootstrapped this thing. His dad worked in radio. I don't think his dad was like a rich guy. I think his dad,

Spotify. And the way it started was the guy that his name was Max Cutler at the time. He's twenty seven year old graduate, and he bootstrapped this thing. His dad worked in radio. I don't think his dad was like a rich guy. I think his dad,

52:55

Ron Color. I I think he was like a, he was a radio broadcaster. He had industry, but I don't think he was, like,

Ron Color. I I think he was like a, he was a radio broadcaster. He had industry, but I don't think he was, like,

53:01

in the business type of thing. And he, they bootstrapped this thing. And by two thousand eighteen, so only two years in, they had six eighteen shows with a hundred million downloads. By two thousand nineteen, they had forty weekly shows. Now they have a staff of something like a hundred and fifty of which seventy five of them are voice actors and I listen to these. It's so weird. I listen to these every night when I go to bed.

in the business type of thing. And he, they bootstrapped this thing. And by two thousand eighteen, so only two years in, they had six eighteen shows with a hundred million downloads. By two thousand nineteen, they had forty weekly shows. Now they have a staff of something like a hundred and fifty of which seventy five of them are voice actors and I listen to these. It's so weird. I listen to these every night when I go to bed.

53:24

Like, I've got, like, my favorites. I listened to one called serial killers. There's another one called Deathbed confessions. Then there's another one called, like, murder couples, which is about Bonnie Clyde. There's another one, like, it's like all these things. And there's

Like, I've got, like, my favorites. I listened to one called serial killers. There's another one called Deathbed confessions. Then there's another one called, like, murder couples, which is about Bonnie Clyde. There's another one, like, it's like all these things. And there's

53:36

and it's not like our podcast at all. There's zero riffing, and it's like voice actors. Yeah. We should just make up fake true crime chose, like, stabbed but not dead yet.

and it's not like our podcast at all. There's zero riffing, and it's like voice actors. Yeah. We should just make up fake true crime chose, like, stabbed but not dead yet.

53:47

Yeah. The black eye. Yeah. I just I'm just,

Yeah. The black eye. Yeah. I just I'm just,

53:48

like,

like,

53:52

stories of people just like to tell. Was it really an accident?

stories of people just like to tell. Was it really an accident?

53:56

Yeah. Spid on by a homeless guy. Stories of NYC.

Yeah. Spid on by a homeless guy. Stories of NYC.

54:02

Not injured, but it was gross.

Not injured, but it was gross.

54:04

Yeah. Barely assault.

Yeah. Barely assault.

54:06

You hurt my

You hurt my

54:10

feelings, true crime thrills.

feelings, true crime thrills.

54:14

Dude, and but, like,

Dude, and but, like,

54:15

this is the reason why I like this is

this is the reason why I like this is

54:18

it's not like,

it's not like,

54:20

it's, like, they're just, like, you know, how weird talking about, like, people who do things beautifully done. Like, you know, this American life, and it's, like, thoughtful. It's, like, thoughtful. Like, Hey, on this American life, we're gonna talk about, like, the opioid crisis and they, like, go out and interview people. This is not that. It's just someone who read a book, summarized it, and then is reading it. And they pump out, like, literally one a day, and they have, like, you know, forty shows now, forty shows now. And it's just a volume play. And this guy was, like, Dude, this true crime shit to their audience is seventy five percent women and then me.

it's, like, they're just, like, you know, how weird talking about, like, people who do things beautifully done. Like, you know, this American life, and it's, like, thoughtful. It's, like, thoughtful. Like, Hey, on this American life, we're gonna talk about, like, the opioid crisis and they, like, go out and interview people. This is not that. It's just someone who read a book, summarized it, and then is reading it. And they pump out, like, literally one a day, and they have, like, you know, forty shows now, forty shows now. And it's just a volume play. And this guy was, like, Dude, this true crime shit to their audience is seventy five percent women and then me.

54:53

And they're

And they're

54:54

they're

they're

54:55

like, their audience, like, it's crack. It's crack to me. I cannot stop listening to this shit, and it's the same thing every single day. You know, it's kinda family guy. You know, family guy, they've been doing it for like twenty five years now. It's the same shit all the time.

like, their audience, like, it's crack. It's crack to me. I cannot stop listening to this shit, and it's the same thing every single day. You know, it's kinda family guy. You know, family guy, they've been doing it for like twenty five years now. It's the same shit all the time.

55:08

It works every time. I'm gonna watch it every single time. It's just like that. It's the same schtick over and over and over again. And they were acquired. It was they required for something like fifty three million or fifty four million dollars in cash and then like another fifty in an earnout, but pretty fascinating that this guy bootstrapped this. And they're not popular on social. Twenty thousand followers, Twitter, thirty six on Facebook, fifty thousand on Instagram. They just dominated

It works every time. I'm gonna watch it every single time. It's just like that. It's the same schtick over and over and over again. And they were acquired. It was they required for something like fifty three million or fifty four million dollars in cash and then like another fifty in an earnout, but pretty fascinating that this guy bootstrapped this. And they're not popular on social. Twenty thousand followers, Twitter, thirty six on Facebook, fifty thousand on Instagram. They just dominated

55:31

like people searching for their their one podcast is called serial killers. That's all it's called. And they just like dominate when people search you. So it's like long tail, a like, what's the what's what's SEO for podcasts? PEO? I don't know.

like people searching for their their one podcast is called serial killers. That's all it's called. And they just like dominate when people search you. So it's like long tail, a like, what's the what's what's SEO for podcasts? PEO? I don't know.

55:43

And they just crushed it. Really fascinating business. And I and I brought that up. So I I did I hadn't done the proper research. I I needed to kinda close that loop.

And they just crushed it. Really fascinating business. And I and I brought that up. So I I did I hadn't done the proper research. I I needed to kinda close that loop.

55:52

You know, there's a we had talked about the beautifully done, like, you know, just x, but beautifully done.

You know, there's a we had talked about the beautifully done, like, you know, just x, but beautifully done.

55:57

There's another version of that that we haven't talked about. And,

There's another version of that that we haven't talked about. And,

56:01

I don't know about you, but, like, when I was growing up, like, if I had, like, a plate of food and it's like, let's say it's, I had a bunch of veggies, I had a broth the brussels sprouts, something like that. I didn't really want it. I was kinda like tired of eating it, but it's still there. And I know I should eat it.

I don't know about you, but, like, when I was growing up, like, if I had, like, a plate of food and it's like, let's say it's, I had a bunch of veggies, I had a broth the brussels sprouts, something like that. I didn't really want it. I was kinda like tired of eating it, but it's still there. And I know I should eat it.

56:14

Me and my sister used to have this thing where if one of us was, like, in that that spot where we wanted it, we we know we should do this, but, oh, god, just the idea of sitting here for another twenty minutes spoon after spoon of this. That's I just can't bring myself to do it. One of us would look at the other and just say, savage it. Just savage it. It's actually you start to eat just like an absolute animal and you in, like, thirty seconds, you do they say it's like chugging for food.

Me and my sister used to have this thing where if one of us was, like, in that that spot where we wanted it, we we know we should do this, but, oh, god, just the idea of sitting here for another twenty minutes spoon after spoon of this. That's I just can't bring myself to do it. One of us would look at the other and just say, savage it. Just savage it. It's actually you start to eat just like an absolute animal and you in, like, thirty seconds, you do they say it's like chugging for food.

56:39

And so, we used to say that and they would be like, alright. We gotta savage it, and we would just quickly down the whole thing. Now there's a version of that for businesses.

And so, we used to say that and they would be like, alright. We gotta savage it, and we would just quickly down the whole thing. Now there's a version of that for businesses.

56:47

That's kind of what you described here. Was this guy was like, oh, okay. People like this true crime idea thing. Helping this out.

That's kind of what you described here. Was this guy was like, oh, okay. People like this true crime idea thing. Helping this out.

56:53

I'm gonna savage it. And so, basically, in two years to pump out forty shows and get a hundred million downloads,

I'm gonna savage it. And so, basically, in two years to pump out forty shows and get a hundred million downloads,

56:59

there's only one way to describe that. He savaged it. And it he wasn't trying to be beautifully done. I bet you it's imperfect in all these different ways. You know, he might have been hiring, you know, random voice actors and, you know, Paraguay and, like, doing whatever it took to get these out there and pump them out, but that's exactly what he did. And I think Actually, way more often than the beautifully done, do you see people just savage it and just just scale up like an absolute savage because they find something that works And then they don't they're not perfectionists,

there's only one way to describe that. He savaged it. And it he wasn't trying to be beautifully done. I bet you it's imperfect in all these different ways. You know, he might have been hiring, you know, random voice actors and, you know, Paraguay and, like, doing whatever it took to get these out there and pump them out, but that's exactly what he did. And I think Actually, way more often than the beautifully done, do you see people just savage it and just just scale up like an absolute savage because they find something that works And then they don't they're not perfectionists,

57:30

and they don't, like,

and they don't, like,

57:31

they they don't get limited by what's the normal pace. They're like And that works more. What's the theoretical limit of this?

they they don't get limited by what's the normal pace. They're like And that works more. What's the theoretical limit of this?

57:39

And that works more. I remember when I lived in San Francisco when I started the hustle, I was like, originally, I was like, let's just pump out blog posts. And people are like, well, what about quality over quantity? And I was like, dude, did you bring yourself to work again? Yeah. Steve was like,

And that works more. I remember when I lived in San Francisco when I started the hustle, I was like, originally, I was like, let's just pump out blog posts. And people are like, well, what about quality over quantity? And I was like, dude, did you bring yourself to work again? Yeah. Steve was like,

57:53

Well, I was I would always turn it on. I go, no. Our quality is quantity. Right. Like, we are not we are not an article business. We are a How many how how how can these operations be where we pump out lots of articles? That's the product protocol. You're not a journalist. You're a blogger. Go go blog.

Well, I was I would always turn it on. I go, no. Our quality is quantity. Right. Like, we are not we are not an article business. We are a How many how how how can these operations be where we pump out lots of articles? That's the product protocol. You're not a journalist. You're a blogger. Go go blog.

58:10

It was like and then another I the that was always one where, like, people are always like quality versus quantity. And I'm like, you need both, or if I wanted to play with their heads No. The quality is the quantity. Another thing where people would say is like,

It was like and then another I the that was always one where, like, people are always like quality versus quantity. And I'm like, you need both, or if I wanted to play with their heads No. The quality is the quantity. Another thing where people would say is like,

58:22

well, it's a marathon, not a sprint. And that was like a a reason for them to slack. And I'm like, Yeah. But have you ever ran a marathon at world record pace? It's gonna feel like a sprint. So, like, you know, it feels pretty fast when you're running real, like, top marathonners, we're running fast. So it's gonna feel like a sprint.

well, it's a marathon, not a sprint. And that was like a a reason for them to slack. And I'm like, Yeah. But have you ever ran a marathon at world record pace? It's gonna feel like a sprint. So, like, you know, it feels pretty fast when you're running real, like, top marathonners, we're running fast. So it's gonna feel like a sprint.

58:39

But, yeah, this guy is a quantity over quality guy, and I love it. I love it. Exactly. Okay. I think we should, we should wrap it here.

But, yeah, this guy is a quantity over quality guy, and I love it. I love it. Exactly. Okay. I think we should, we should wrap it here.

58:47

That's the pond.

That's the pond.

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