00:00
I don't know what you're doing per month, but I would not be shocked
00:03
if this was doing
00:05
between six and eight million a month in revenue.
00:09
Blink twice if I'm right.
00:12
Yeah. You're, you guys are pretty, you know, on point with your ballpark.
00:25
Alright. What's up? We got Derek, for more plays, more dates here, Derek, I made a fatal mistake before this podcast. I don't know if you know this, but,
00:35
I was doing research last night. I was like, okay. I gotta be prepped. That'd be ready to go. I've been following you for a while, but I said, let me just make sure I I I I button up here.
00:43
And I go to your subreddit,
00:46
r slash more plates, more dates.
00:48
To be to be clear, this is not, like, my subreddit. I didn't start But And I didn't realize this at a time. Okay. So I'm on this subreddit thinking that's your subreddit. Think of these are
00:58
just polite, civil, faithful fans. In fact, it says there's a hundred sixty three thousand faithfuls. That's how they call the members.
01:06
It is a top one percent,
01:09
subreddit you're doing really well. And I say, hey.
01:12
I'm interviewing, Derek tomorrow. He's coming on a problem. We're gonna hang out. What should we talk about?
01:17
And I said, you know, give me some ideas
01:20
hoping that this, you know, I I did this, like, you know, oh, let's see a time of post, it was, like, one AM. And I go to sleep, and I wake up. And I said, oh, let me just check that real quick. Maybe somebody had some really thoughtful questions.
01:31
Here's the breakdown.
01:33
Ninety eight percent of them wanna know, how big your penis is. That's the the number one comment, by far, everybody said the same exact thing. I don't know if that's an inside joke or You just have some really, really eager fans.
01:45
And then the second was, like, bro,
01:47
you needed to know this is a trolling Bretted. This is not a this is not the serious subreddit of, like, people trying to have a real conversation.
01:54
Like, you didn't you didn't know what you were giving yourself into. And sure enough, I did not. The third comment was
02:01
bring a ruler.
02:05
I I I can imagine,
02:07
what kind of stuff you got had it on Salado for sure. There's a decent amount of
02:12
trolling and,
02:14
I don't know, just, like, shit posting that goes on there. But there is some insightful stuff. Like, I I'm a moderator on it. I didn't start it, but I do check-in time to time, and I've been pretty shocked how much it's ramped up. Like, I don't know what I don't know what's good subreddit is in size, but it seems like This is a good one. This is very Yeah. So, Derek, what I've been watching you for years. I remember watching you when you were doing, like, I think a cottage cheese or some type of, like, protein intake video, and you look horrible because I I believe you were an amateur, maybe even more serious than amateur body builder, and you were, like, cutting, and you looked just miserable when you're, like, really lean, but you have all these, amazing videos where originally it started out as, like, is this celebrity taking steroids? But then it kinda, like, expanded beyond that to, like, you would actually do some really cool breakdowns about sign the science behind different fitness stuff, but then also life advice And,
03:07
now you have, like, I think four different companies,
03:11
Gorilomine,
03:12
Merrick, and a few others. And so
03:15
We're interested in, like, definitely some fitness stuff, but also the fact that you're running, like, I think three or four,
03:21
like, pretty successful businesses and do you have now? One point five million subscribers? One point eight?
03:27
Yeah. I think,
03:28
let's see. One point eight nine. Yeah. Yeah. So you've built, like, a pretty, like, what it appears to be monster businesses, but you've done it, like, with some really high integrity, it feels like. And you've also,
03:40
like, your video setup is, like, almost junky, although I feel like that's part of the stick.
03:45
But it's so it's just, like, all about, like, really high quality content that is well researched.
03:51
Yeah. It's almost it's quite unintentional.
03:53
The jankiness because I just don't know what I'm doing when it comes to,
03:58
I don't know,
03:59
videography and whatnot. So every time I try and spruce it up. It just, I fail miserably, so I just leave it the same. But I've heard a rumor. I've heard a rumor that you've gotten, you know, you've clearly have gotten quite successful. I've imagine your businesses are doing tens of millions in revenue. I heard a rumor that you've moved to a really nice house. And between your first apartment when you started and your second, better apartment, and your third nice house, that you purposely make the background
04:25
look exactly the same to the point of you've even, like, took a wall from your first apartment into the the third place. Is that true? Is this true? Because we've been saying this, Heather. We've been spreading this rumor whether it's true or not. I heard a rumor from my mouth.
04:38
Okay. I gotta I gotta know first here told you that. I I I I won't say. I won't say. One of your one of your friends
04:45
they fucked me over it. No. I'm just kidding. It's a it is not a green screen. I'll tell you that.
04:51
So a lot of people wonder if it is a green screen. It's not It does sound like a real wall. That did not sound like a real wall.
04:58
It's, a lot of people use it in their Zoom calls now, apparently, which is crazy. They've, like, pulled the background out. But,
05:06
yeah, it's,
05:07
it's been the same background for a while. It may or may not be asana.
05:12
Some people, you know, that's the pre prevalent rumor as well. But,
05:16
I think it's a secret that's gonna live and die with the channel. You also have done a good job of, like, somewhat hiding your identity.
05:23
I mean, you have to go, like, pretty deep in order to find, like, your full name.
05:27
And and you've done a good job of, like, kinda staying under the radar while also being incredibly popular. Yeah. Yeah. It's,
05:34
I don't know. I I don't know how
05:37
I even managed to have the foresight to think of that at the time, but it just seemed like a reasonable idea
05:43
given if you were ever going to become popular to avoid I don't know, weirdos and stuff.
05:49
With that said, there's also the, you know, question if you're gonna be able to leave as much of a legacy without your last name out there, but I don't know how much I believe in that anyway. So it seems like it's worked out to date. Yeah. I I I definitely think it has. Go go ahead. You and your business partner both have funny, like, kinda names of your channels, your content channels. So your yours is more plates, more dates, which is hilarious. And then his is, I think, good looking loser dot
06:15
Yeah. Yeah. He
06:17
he had, like, a man self improvement
06:19
blog from he was an OG YouTuber before I ever was online.
06:25
He started making content in
06:27
two thousand and nine, I think. And that's actually how I found
06:32
his stuff was through his YouTube channel where he talked about,
06:37
you know, how to talk to women, and he had, like, videos of him going up to girls cold approaching.
06:42
And I was, you know, baffled at the time, and I was just
06:46
teenager in university watching his stuff, and was one of the first, like, ten or fifteen people who joined his online forum, and then
06:54
tracked and logged my, I don't know, trials and tribulations with fitness and chicks and all that kind of stuff. University. And then eventually we ended up actually working together, which is really cool. But, yeah, he has not posted regularly
07:09
in, I don't know,
07:11
five plus years, but he is, yeah, good looking loser. That's the o g right there. And we're gonna talk about your your business side because I
07:19
It's unclear, but I believe you've built a nine figure business. So over a hundred million dollar business, or collection of businesses off of your channel. So
07:28
we'll talk about the business stuff in a second, but I wanna start with with this kind of pickup thing because I just had Mark Manson on the podcast, the guy who wrote the subtle art of not giving a a a fuck. Okay. And so he,
07:39
and he started also. Now he's, like, kind of, like, all about, you know, life advice
07:45
and, you know, self help and things, you know, he he he's one of the most popular self help authors ever. He wrote a book with Will Smith, He's, like, like, super legit now. But he started off in the pickup world, and he had this blog. He was named entropy, and his blog was all about picking up.
08:02
Picking up women. And I've noticed a few of these backgrounds that seem to lead to these. Like, there's a few backgrounds like, origin stories like a superhero would have that lead to interesting people. So I've noticed, like, elite gamers. So people who are, like, hardcore gamers, they tend to become They can they can become really successful in the game of business afterwards if they so choose or debate. Depate lends itself very well to people who end end up being, you know, leaders, you know, those types of people because they're they're they think a certain way and they're able to articulate themselves. And now another one I'm noticing is pickup. And I'm curious if you think there's anything that or am I just reading into it? Is there are there any life skills, core life skills that you really get from that? Yeah. It's weird. I was actually, I had a lunch with Andrew Wilkinson a few weeks ago, and he said the same thing about pickup. He thinks that a lot of people come from that world. And I don't know if it's just like,
08:50
feeling of inadequacy
08:51
that drove you to the pickup stuff to begin with, which also translates to your, like,
08:56
weird drive
08:58
in a entrepreneurial
09:00
aspect that
09:01
kind of takes you to this level, most people simply won't feel, you know, reasonable or something they I don't know what to strive for, but I think there's definite overlap there. And
09:12
I don't know if it's, like,
09:14
emotionally healthy thing always or a mentally healthy thing, but there's definite overlap where people are,
09:20
I think trying to optimize all areas of their life whether it is social dynamics or what have you,
09:27
and that obviously translates into business. Like, for me,
09:30
job interviews became infinitely easier after I learned how to walk up to attractive women. Cause if you can walk up to an attractive, you know, ten out of ten, and not getting nervous going to a job interview is just like his butter. Whereas before, it used to be super nervous. You know, you're in the waiting room,
09:47
you know,
09:49
being extremely, I don't know, overthinking the entire situation. It's to you. Anything that could be anxiety inducing is just out of sight out of mind. So for me, I think there is a huge overlap. Business presentations became so much easier. It became more confident in rooms, meeting new people, whether it was talking to dudes or talking to chicks didn't matter. And,
10:09
yeah, I think there's still a huge upside
10:12
Not to be, like, a dirtbag, which equates to being an entrepreneur. I wouldn't suggest that, but there is certain,
10:18
social skills and, I don't know,
10:22
like,
10:23
EQ, you can gain from the pickup stuff that I think translates.
10:27
Sean, you didn't you you didn't study that stuff? I I did. Yeah. Yeah. Because I I read all the books. I I bought some of the courses. I went to, like, an event before. Like, I was, like, really into that because it was rooted in a sense of, like, I feel inadequate, and I wanna meet women and, like, be liked.
10:43
But it totally carries over to sales. You know, like, the rule there there's, like, a three second there's, like, a three second rule. It's, like, as as soon as you see a woman that's, like, beautiful, you have three seconds to go talk to her. Or, like, there's I mean, I used I used all of it. I loved it. I wouldn't call myself an artist though. I don't think I made it to pick up artists. It's like a subway sandwich artist. But, are you sure about that? And and have Half of those guys ended up, like, with horrible lives as they got older. Like, they're, like, fifty years old, and they're still doing the and it's like, dude, that's not cool. It's cool to be settled down, actually. It's cool to have, like, a relationship.
11:15
And so, like, the pickup artist community does a really good job of teaching young men how to be confident and meet a woman, but then half of them do a really bad job of saying, alright. Now here's how you remain loyal you become a good partner and things like that. But they just get you to the interview
11:29
or the first day, but they suck after that. You know what I mean? It would it's it's like horrible on how to actually be a man and treat people expectively. Yeah. I think one of the best takeaways
11:39
from the pickup artists world is being able to review their lives from
11:45
pre success being losers essentially to peak success having this incredible, you know, dating life with diversity and choice
11:54
And then what happens to them thereafter,
11:57
the younger guys have the luxury to be able to watch the entire timeline
12:01
and see, did they end up somewhere that I would aspire to be? And why are y nine? How do I avoid getting down that path? Because when I was coming up and learning about this stuff too, it was
12:12
even getting on a date was a task in itself and an achievement if you're able to even muster up a dating life from scratch with women that were not introduced to you through your friend circles or whatever, being able to meet people cold was,
12:27
like, the flood gates open in terms of opportunity. And
12:31
thereafter,
12:32
you know, as long as you were sleeping with women, you you thought you ended the game and you were, you know, good to go, but you don't realize thereafter there's a whole another element of how do you actually become happy, have successful relationships, no one taught you that stuff. So being able to see the, I don't know, the before and after of, like, the Neil stresses of the world or whatever and what happened to them, I think is, pretty insightful.
12:52
Wanna ask you about some of your businesses and how you're actually managing all this because you have a lot going on. So there's Gorilla Mine, which it looks like that's, pre workout and creatine. You gotta tell me what you name it, bro. I know you hate the name. Right? Yeah.
13:08
What was this other one we had? We had this other one called,
13:11
what was that one Sean? It was called, like, deer
13:14
killer or something. Oh, the deer antlers spray. What what was that? A deer antler one? Bucked up, a bucked
13:19
up. Well, my my thing with you, Derek, is, like, I trust you. Like, I trust you a lot, and I buy what you say. Totally agree. It it reminds me in the same form of, like, you remember when we were younger, like, n o explode and that stuff? And I remember taking that, and I was like, this is awesome. And also, like,
13:37
This might be illegal. Like, it was, like, like, it it it it felt like, like, adderall. It was, like, I got two hearts right now. This is awesome.
13:46
I didn't know anything about it, but I'm like, I don't know if this is good. But when I think of your brand, I think, like, I my values with your values. But for some reason, that I I don't think the name Okay. Let's let's start with this. Objectively,
13:59
this is working. Right? Like, I'm looking traffic. It looks like it's over a million visitors a month for a e com store that's doing supplement, super high margin,
14:07
high review purchase. Like, I I don't know what you're doing per month, but I would not be shocked if this was doing
14:14
between six and eight million a month in revenue.
14:17
Blink twice if I'm right.
14:21
Yeah. You're, you guys are pretty, you know, on point with your ballpark
14:26
But There we go. What I will say is,
14:29
as far as the niche goes and by the way, that's just like I I don't know if Amazon is equal to our shop, fly, but we're starting to get into retail too. And the traffic numbers are oftentimes quite misleading. So I don't know what you guys use for that, but I've
14:44
start I don't know if how much I
14:47
read into those traffic statistics. Are you similar web, or what do you what do you Yeah. Yeah. This I was looking at similar web. But I have, like, I have, like, layers. It's, like, you can go, like, quick look at traffic, then it's, like, there's tools that will literally just tell you, here's the sales at the store, but it doesn't know what your wholesale and retail might be. But you're like, alright. I know if their if their Shopify is at this level, and I know that they have some retail distribution, you can get pretty pretty close. Right. Yeah. So as far as the branding around it,
15:14
I do agree in the health
15:17
niche when it comes to trusted
15:20
dietary supplements for,
15:22
I don't know, let's just say a multivitamin or a b
15:26
complex
15:26
or a lipid support product, those kinds of things, I am totally on the same page that even I wouldn't necessarily have the highest trust
15:35
factor in a company called a Gorilla Mind or a bucked up or whatever. When it comes to things that are meant to
15:42
get you cognitively
15:44
dialed in, though, and things that are meant to be hardcore pre workouts,
15:48
and Vaso dilate the shit out of you. All of this of stuff, that is where the more
15:53
edgy branding, I think. For example, the same way you wouldn't trust a gorilla mind be complex and you would go with a thorn, you probably would go with a gorilla mode pre workout over thorns pre workout.
16:05
Probably. I think most people would.
16:08
It depends who's fine. It like, I'm like a thirty something yuppie guy who doesn't I, like, I wanna look good naked, and I wanna live a long time. And there's, like, a balance of, like, what what, you know, am I putting, like, bro shit in my body or am I putting, do you know what I mean? But then, like, your other one, Merrick Health, I'm on that website. I invested in this company called hone. I think Sean maybe did too. I think you in my opinion, the branding of Merrick is, like, beautiful. I think that's beautifully done. What so Merrick Health does, like, hormone optimization or hormone replacement therapy. You do a bunch of thyroid stuff I think that branding is phenomenal. And I would guess that this company will be more valuable than Gorilla Mind because it's I I would imagine it's a subs subscription
16:50
And it's probably what, like, three hundred dollars a month on average per customer. Yeah. And the telemed,
16:55
especially in high level preventative medicine diagnostic space, you are,
17:00
it's a lot more premium, for sure, and the margins are superior, but it's also contingent on the level of service. And that's
17:07
where
17:08
we differentiate ourselves. There's a lot of telemedicine pop up clinics now and hormone replacement therapy,
17:14
you know,
17:15
spots to go to, and we try to steer away from that moniker. We are kinda like,
17:21
I don't know. It's
17:23
it it's,
17:25
Broad spectrum prevented to medicine, whereby you can trust that you're not gonna just get thrown on a cookie cutter script of testosterone and nastro's all. And get kicked out of the door. Like, we pride ourselves on the services and the doctor oversight and the quality of care and
17:40
the providers, especially, are highly educated and are vetted by me and my team specifically. So it's a it's I would say more than three hundred bucks a month for sure in general.
17:53
But that is definitely,
17:54
the way of the future in terms of what I am most passionate about. And, yeah, you're definitely right that it's I would say at least objectively right now, perhaps more valuable than Gorilla Monde. Are you,
18:05
who who are how big is your your team now? And who do you have helping you run each of these companies? Because that's a it's it's fairly complex. I imagine. Yeah. Maybe break it down, like, your core team that's, like, not assigned to any one of these companies. And then, like, what does the core team look like first and then how do the sub companies look? Yeah. So fortunately,
18:24
from an operational and back end standpoint, I live in Canada, by the way, the companies were based in the US. So for me, being on-site is essentially impossible. So I have my business partner Chris, good looking loser,
18:36
is in Idaho where
18:38
Dorillamind
18:39
HK was stationed,
18:40
and
18:41
he is the one who
18:43
built out the team in person for warehouse, fulfillment,
18:48
We will both be ones who vet out the high level c suite guys, but a lot of the more
18:56
I don't know, like hands on tasks
18:59
are going to be fulfilled for teams there that I have minimal
19:04
oversight or interaction with. I'm more of the marketing and c suite level stuff,
19:09
and retail a bit now. But that is In terms of the team and number of people, I think there's, like, fifty to a hundred in each company, but
19:18
I don't I don't actually know, to be honest. But as far as oversight from Dorilla, that
19:23
typically
19:24
that's essentially how it works as we have. Chris and Boisie, me and Canada, I oversee all things marketing, content, product formulation,
19:32
manufacturing, supply chain. He oversees everything, hands on, fulfillment,
19:35
warehouse,
19:39
distribution,
19:41
legal accounting,
19:44
and, obviously, there's sub teams within that that we oversee, essentially, and we have, you know, financial controller.
19:50
We have, like, a guy overseas retail, etcetera, etcetera. But That is kinda how the org chart would
19:57
delineate out. And then on the Merrick Health side, my business partner,
20:02
not a he doesn't have an online presence, but he's somebody who I met through the industry myself years ago, and he's
20:10
exceptionally well versed in how to operate a team and build out the infrastructure and get the licensing and everything necessary to be above board and stay on top of all the compliance stuff because in the telemedicine space, it's,
20:23
you know, quite a bit into making sure you're doing it the right way because there are a lot of clinics that get spun up and essentially are just illegally prescribing
20:32
steroids essentially. That is literally
20:35
why they exist more or less. And a lot of compounding pharmacies despite being
20:40
legitimate compounding pharmacies are not above board either, and they will prescribe underground lab
20:46
level drugs that are not even pharmaceutical grade. It's wild stuff. So
20:50
He oversees
20:52
essentially everything when it comes to the team, the,
20:56
like, I will help vet out the providers
20:59
and high level talent and C suite guys and whatnot, and I'm also heavily involved in marketing.
21:05
Similar to Derilla, but he is,
21:09
without the the my partners, I none of this would be possible. And then is an intelligent shop, like, rounded is is that the third one?
21:17
Which is that the third major one? Are those two significantly?
21:20
Oh, I would say those two are definitely bigger than intelligent,
21:24
but intelligent has,
21:27
probably the best profit margin, I would say. But that company is me and Chris as well. It's crazy is that, like, you're going
21:35
you're, like, doing more challenging problems. So, like, I I have no idea how challenging a supplement company is, but let's just say that that's like a two or three out of ten. And then,
21:45
Merrick Health would be, like, a six or seven out of ten or even higher because you're, like, actually start starting to do with, like, regulation.
21:52
And then I know that you I think you sent it here and you said on videos, you're thinking about doing
21:56
compound pharmacy,
21:58
which,
21:59
like, for the which sounds like the hardest. And, like, I I I don't know too much about it, does that basically mean, like, you're actually getting the commodities
22:08
from whoever you're getting, and you have to make sure they're safe and that you're handling them safely and I guess, compounding means are combining,
22:15
and shipping them out to the Merrick Health of the world. Is that right? Yeah. So, for example, when you get prescribed,
22:22
your testosterone, for example, from a clinic, like American Health or maybe own. I'm not sure how they operate, but in general, they will
22:31
fill a prescription through a pharmacy like an empower or a fill in the blank
22:37
compounding pharmacy that is also having their own markup on medication
22:43
is the ones receiving the active drugs
22:46
and creating a finished product for you to prescribe.
22:50
And just
22:51
Logically,
22:53
anytime you can try and
22:55
get more of the supply chain to control the margin
22:59
That's gonna be beneficial, I would imagine. At at which point it becomes a logical and worthwhile
23:05
use of your time, though, is to be determined because similar to the manufacturing side on dietary supplements, although there's different levels of quality control and
23:14
oversight,
23:15
you know, you still have to be GMP certified and, you know, have a certain,
23:20
level of oversight in your facility and is the bandwidth allocated to
23:25
doing that, taking away from your what your bread and butter is on the private labeling or marketing side of things.
23:34
It depends on the person, I guess, because some companies kill it just being manufacturers and not even having a company that they sell stuff through. So Empowers the guys that a lot of people go to. I I believe. Right? How how big do you think that business is? Hundred million plus, probably.
23:50
What what could that be worth? What would, like, what would a multiple in that business be? I don't even know what those would sell for. Because is that considered just a manufacturing business? Well, it's tough because they definitely have some level of trust factor that other pharmacies don't have for even for me if I was to get a compounded testosterone from empower versus from some reiki dink compounding pharmacy, I would one hundred percent trust empower more than fill in the blank, even though they have supposedly, you know, same levels of quality control, rigor, licensing, etcetera.
24:20
There is pretty significant variability sometimes in the compounding world plus minus on certain drugs even as shocking as that sounds. What you see on the label, even in the pharmaceutical world is not always what you're getting in compounding.
24:33
That just seems like such an intimidating business to go down down the path. Yeah. Fortunately
24:38
for me, and that it's something that it's it's actually wild because Gorilla Mine is probably the thing that has the highest level of difficulty for me because I'm intimately involved in product formulation, whereas
24:52
On the telemed side, fortunately,
24:55
there is no need for me to I don't sit there making
24:59
medication formulations.
25:00
You have a preset, you know, testosterone concentration
25:03
or fill in the blank drug,
25:06
I don't control all that, or
25:08
need any creativity or insight into what goes into that because it's a very tightly regulated
25:14
thing. Whereas in the supplement world, people will just look at our label and rip us off often. So I am often the guy who has to be creative, come up with innovative ideas,
25:24
And I don't want something to come out with my name on it that I don't have
25:28
significant,
25:29
you know, personal time investment into formula that goes out. So, you know, for me, the gorilla mind formulation
25:37
and product rollout side of things is the most time consuming. So I would say gorilla is, like, six or seven out of ten, and Merrick is, you know, like a two out of ten for me. Oh, interesting. Personally. Yeah. We had, Doug tomorrow on. Do you know who Doug tomorrow is? He's a car YouTuber.
25:50
Yeah. Yeah. He's awesome. He's cool. He, you know, built this thing up to, like, four or five million subscribers. Then he launched this thing, cars and bids, which, he sold a portion of the business.
26:01
And cars and bids could be a multi hundred million dollar business, I think. I think it's awesome. And,
26:07
but, like, going
26:09
to to compare you to him, that'd be like him starting to make, like, car parts.
26:13
And I'm like, dude, Doug, why don't you just, like, make the best car make it marketplace ever and just, like, crush that. Because, like, if I think of, like, you, Derek, launching,
26:23
and and I don't know much the space. When I think about you launching, like, a pharmacy, I'm like,
26:28
man, that seems like you're leveraging yourself pretty high. Like, what if that fucks everything up? Like, as opposed to chicken ass at these other two things. I'm not dead set on it, so I imagine during,
26:41
I don't know, this discovery from buying a company or just the process of fleshing out all the details, I will probably uncover that
26:49
you know, leaning into our bread and butter is probably more worthwhile. So despite it being on my radar,
26:54
similarly
26:55
to the manufacturing side of supplements or energy drinks, it's
26:58
probably not worth our time or money
27:01
right now. So, you know, to be determined in the future with it. There's one reason why I imagine you should do it, which is it's pretty dope. Like, you know, like, there there's still, like, there's still, like, that component of, like, this seems very challenging, but, like, this would be sick. If you could actually pull it off. You know what I mean? Like, there is that factor of, like, it is it's, you know, entrepreneurship art and that that's a cool challenge. Yeah. No. It's,
27:25
and just being able to control everything. I think there's
27:28
you're not putting yourself in a position where you can squeezed, whereas companies like Roman,
27:33
they have their own pharmacies,
27:35
and there's a reason why, you know, they're not gonna just private label to hell and market the shit out of it, they're going to control
27:42
the drugs. So, you know, to me, it seems like at scale, there is some inevitable
27:48
obstacle of trying to control that aspect of the business and not being subject to whatever the, you know, drug makers decide for you.
27:57
But to be determined on that. Do you, like, what's your business goal? So, like, you shifted your focus. You're like, okay. I went into this body builder.
28:06
Dating,
28:07
like, number one priority, they'd be like, alright. Making money.
28:10
Entrepreneurship
28:11
became the main focus for, like, the last period of time, last season.
28:16
What's your business goal? Cause we've met a bunch of people that are like, some of them take this, like,
28:20
oh, shucks. I don't know. I'm just trying to, you know, help people, like, type of attitude,
28:25
which I rarely believe, to be honest.
28:28
And then there's a lot of other people like Rob Deirditt came on. And he's like, dude, I was, Yeah. I was, like, a skateboard kid, then ended up doing this, this, I ended up on TV, still wasn't making any money. And then I finally realized, like, oh, like, at the, like, this last, like, five year period,
28:42
I figured out, like
28:44
okay. I need to go from rookie white belt to black belt, and I made it my focus, I made it my goal, and I wanna make a billion dollars, and I decided, alright, to do that, what do I need to do? I need to own my own production company instead of just being a talent. So now I'm the town and the production company. And then I brought people in, and I started investing. I own real estate. And I he and he, like, was very articulate about it, and our audience loved it because they were like, dude, I had no idea He actually kinda had that part of his brain had had, like, intentionally
29:10
set a goal and made a plan and started figuring it out.
29:14
What's how would I describe it for you? What's your, you know, because you started off just doing this kind of fun in the business, you just came up, you know, about what What's your goals and how did that come about?
29:25
Yeah. I should probably revisit my goals because I don't really have a firm concrete
29:31
objective. I do know from a value standpoint, I think Gorilimonde and Merrick Health are billion dollar companies in the future at some point, and I do
29:39
very much intend for them to get there, and I strongly believe they will. I I mean, that that sounds like a good goal. I mean,
29:46
And
29:46
if I was to put somebody on paper as a financial metric of sorts, those would be, you know, two concrete ones I could say
29:55
in my near
29:57
near ish future, I foresee as,
30:00
doable, and I wanna make sure it happened. But is I don't I don't necessarily wanna sell them either. It's just kind of a vanity metrics or something that you're chasing almost like a million subscribers on YouTube
30:12
Once you get there, you know, it's the same old the next day. Nothing changes other than your objective
30:19
success.
30:21
And how you feel about yourself, to some extent, maybe, and how people perceive you, but and maybe have more flexibility in what you can do, but You know, that's kinda how I see it too is
30:31
once the business is businesses get to a certain point, it's just gonna be more of the same
30:36
probably. I don't know. I I can't imagine
30:39
there's, like, especially from the Merrick Health side of things. It's a company that I'm so passionate about preventative medicine.
30:46
If something is working that is literally
30:49
me being able to at scale, educate,
30:52
and impart value about that, it's hard to see me deviating from it to be able to do what that again. It doesn't really
31:00
I don't know. Maybe I'll change my mindset as I get a bit older and I have kids or something, but right now,
31:07
not really, that that's kind of all I could say as far as a concrete goals on a piece of paper financially, and also
31:14
my path in terms of what I'm passionate about. Have you raised financing or funding for any of these businesses?
31:21
No. Never. Dude, that's crazy because, like, Alright. You have one point eight one point eight million subscribers, one point nine close to two million. That's a lot, but that's not a lot a lot. You know what I'm saying? I mean, that that's, like, if someone grinds for ten years, like, you could get there. What's crazy is that
31:38
I mean, that's just a huge number to have two multi billion dollar two. Let's just even say hundred million plus brands off the back of one point nine million subscribers. That's a significant amount. Well, you you have to keep in mind to our influencer
31:52
marketing is pretty dialed, especially on the gorilla side. We have a lot of people who believe in what I'm doing and my
32:00
passion and path forward to and trust me. So they will also trust that I'm going to put them in the best spot to accrue the most value from whatever company they're partnering with
32:11
and have mutually
32:13
beneficial relationships as they develop their business careers too. So, especially on Gorilla, there is no way we'd be anywhere near where we are. Well, I don't know what we'd actually be at, but a lot of our influencers
32:25
behind us are huge
32:27
needle movers.
32:28
Huge. Like, I would say our combined following
32:31
is, like, I don't know, in the tens of millions, if not a hundred million plus. Is it contingent on you getting more popular, do you think, or do you think that they've grown beyond that? Yeah. I think they're big enough. They can be their own thing, and I think fortunately for me,
32:47
it has allowed me the flexibility to reel back on the content for see a bit because I used to be very heavily output oriented, which I should be still. But
32:57
the truck factor is very high, and the success of the company stands,
33:02
has it it has its own, I don't know, resume of credibility
33:06
through what it done, like, being, I don't know, one of the top selling pre workouts on Amazon, for example, against companies I literally bought when I was seventeen years old, and edging some of them out now, like, that's wild to me. And those kind of things help us get into retail and help us do things
33:22
From a global expansion standpoint that aren't contingent on me? Sure. It helps that I'm a face of the brand.
33:29
And when I've done and you know that when you work with us, I'm gonna be the one formulating
33:34
your products too, for example, like when influencers work with us, If you're gonna have a collaborative pre workout that drops,
33:41
knowing that I'm indirectly endorsing it and making it for you too, is a huge plus whereas most owners are not even faces of the brand and no one even knows who they are. So that kind of stuff, I think, gives us the latitude and flexibility
33:55
grow moving forward outside of having this influencer treadmill where we're having to acquire new people to get exposure to then sell more
34:03
I think there is absolutely a diminishing returns point. And for us at this point, it's very,
34:09
global expansion oriented in retail.
34:12
Going heavier into retail on some of the, some of the products like the energy drinks and whatnot, but,
34:18
to be determined, so it's all, a bit of an experiment, to be honest.
34:22
I went I went and read your blog
34:25
and, prep for this, and I read a bunch of bunch of the posts. And you said something you said. When I was eighteen,
34:30
What were my priorities? He said, well, I wanted to make more money.
34:34
I wanted to date hoards of gorgeous women. I wanna have a killer physique And I wanted to do well in school to set me up for my future.
34:41
And you said, you know, I had these four goals, and those all sounded, like, totally worth pursuing.
34:47
And they all sounded like things I should be working. I'm in school, so I should probably work on school. I'm I'm I'm kind of, you know, eighteen to twenty one years old. I should probably try to date women or work out
34:57
make money. All of these things seemed like good ideas at the same time. And then you realized
35:02
I should go all in on one of these goals right now at the expense of the others. Why did you have that philosophy of go all in on one life goal versus
35:11
try to have kind of this balance or pursue all four.
35:16
Yeah, that stuff because
35:18
it's not like I would claim it to be the correct way to live your life, but I think a lot of people live, especially in the entrepreneurial
35:25
world in stages. It's almost like seasons of your life.
35:29
And there are certain seasons where you can complete
35:32
certain things of prerequisites
35:34
for the other, and I would say that when it comes to
35:38
getting women, for example,
35:40
when you were young, you do not need
35:43
exorbitant amounts of funds, you actually don't even need to have the ability to support somebody in a long term
35:49
relationship. If you're young, you can have a piece of crap car and live with your parents and still crush it with literally, like, objectively ten out of ten girls in your age bracket,
35:58
and being able to kind of get that season of your life out of the way and develop those social skills, at least at the time when I was broke too, I felt like was worth getting out of my way to speak before I went down the road of
36:14
entrepreneurship,
36:15
which I knew would consume the majority of my free time and dating, especially
36:21
large amounts of women when you're trying to kind of,
36:24
I don't know, get your anxiety out of your system entirely and become even used to this dynamic of being out with attractive women,
36:34
it's not something that I feel you can juggle both simultaneously dating as a full time job, honestly. Like, if you're single, if you can definitely agree with what I'm saying, that it can be as consuming as a full time job in itself. So for me, you know, trying to and I also was way more hardcore but bodybuilding at the time. So I would actually dedicate
36:55
blocks of time to cutting and bulking phases. And the cutting phases would be getting striking distance of stage ready condition, which is something that super mentally sapping and demanding of your body and more extreme amounts of cardio, caloric restriction, etcetera. And
37:11
It's not try to do everything at the same time. I feel like you'll just
37:15
fail
37:16
or do everything kind of half ass essentially. You will not get anything done with exceptional quality. So that was at least my thought process and logic at the time, and I would still
37:26
probably agree with it even though that blog is I don't even remember the last time I wrote an article on that blog, it is super outdated, but it is something I would still
37:37
resonate with probably. I think people should be segregating things into seasons personally.
37:41
Yeah. I mean, we talk about seasons a lot and
37:44
I think, like, what's that quote, Sean, about the lion and the cow? Like, cows, grays, lions rest, and then pounce. And,
37:52
like, oftentimes, it's a little bit easier in business to be like the line instead of just, like, you know, for instead of, like, a constant forty hours a week, maybe, like, Sprints
38:00
is is a little bit easier.
38:03
And I was watching some of your videos. I I remember there was one recently where I think you got back from Europe. You're in Europe. And it sounded like you're with a girlfriend or a wife or something like that.
38:13
So I assume you're in some type of long relationship,
38:16
has building these companies, been a lot easier once you're you have more stability as opposed to dating. Yeah, dude. It's, night and day. Try if I was single right now, I would get half as much work done probably.
38:28
Yeah. Yeah. Dude, haven't and, like, I I remember, when I was building my first company,
38:34
there was probably twice a week. I would lay on the floor.
38:38
And I'm like, this isn't gonna work. I feel miserable.
38:42
Like, I've just gotta quit. And, like, having a spouse or she was my fiancee or girlfriend at the time to be like, no. You got this. Like, that is just, like, It was like the greatest thing ever. That's what I knew. I'm like, dude, having a a a wife is so much better than She's, like, also move out of the way. I'm trying to get the kitchen. You're just laying on the floor with me.
39:03
No. Yeah. I wouldn't I I, I totally agree with that sentiment for sure.
39:10
I can't find this client info. Have you heard of HubSpot?
39:14
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39:23
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39:26
Have you figured out what you wanna do with your money, so do you
39:30
Have you learned kind of, like, you know, how to either spend it in ways that are interesting or invest it? How much time and effort have you put into that? I guess, like, what do you do with your money? I've learned what not to do with it, which is good. What have you done? What have you done?
39:44
So,
39:47
don't go with wealth management
39:49
portfolio.
39:51
Guys who will even if it's with a big bank, because they get their management fees, even if they suck. So and oftentimes they will
40:00
make it sound like they're doing great things when effectively, they're underperforming a basic, you know, index fund. So I would be very weary of that as a wealthy entrepreneur because a lot of those guys are primary targets of those, you know, wealth management guys.
40:16
And they will shockingly stay with them for years despite underperforming
40:21
just objectively. And then,
40:23
you know, they just get,
40:25
get rinsed the entire time while the management fees make the other guys rich. So I've learned not to do that the hard way.
40:33
The thing that's tough is on the Canadian side, there is so much more
40:38
complicated
40:39
tax planning that goes into it. I've spent more time than I wanna admit on
40:44
figuring out how to not lose money than actually, like, making money with my money. So,
40:50
it's tough. Yeah. Like, I'm still figuring even figuring out how to put myself in the position
40:56
most optimally to make my money work for me, but oftentimes, even knowing what side of the country I should be keeping it on,
41:05
It's it's been a ever
41:07
learning
41:07
process, and there are certain corporate structure things that I've been very hesitant to pour money into you know,
41:15
insurance fund that down the line is gonna build money interest free, and I can then re I've been very careful to not dive into any of those before fully understand them, even though they could make me a lot of money,
41:25
because I know once you're into some of those things, you can't unravel them. So
41:29
you know, as a Canadian,
41:31
it it's a lot more complicated, unfortunately, than just dollar cost average into the index. So If you're if if your portfolio, you know, let's just say your know, we'll do the pie chart thing without so just percentages
41:41
and not including your private businesses, where do you where do you keep your money? Is it mostly equities or are you investing
41:48
in other private companies? What are you doing with it?
41:51
I do some Angel investing, but it's very minor.
41:54
Like, for example, media kits you guys are familiar with Kieran. That's how we met. Like, his company, for example, I invested in. I don't know, some some stuff like that, but not very often.
42:06
But
42:07
primarily,
42:08
it was, you know, wealth management was overseeing a lot of it. And then I realized how not ideal that was and liquidated it all recently
42:18
at a loss.
42:19
But, yeah, it's just sitting in bank accounts right now, doing nothing. No shit. Really? Yeah. Yeah. So I'm like all caps right now. I have a decent amount of crypto, but I always forget I have that until somebody asked me, like, what is your portfolio comprised of? So I guess technically some crypto.
42:36
And then I guess it's the value of the businesses and whatever cash sits in those accounts.
42:41
But,
42:42
yeah, it's, mostly just just chilling doing nothing useful. Remember you you I think you bought a Lamborghini or something like that. And you're, like, made a video about, like, the hedonic or,
42:51
hedonistic treadmill, and you're, like, this is kinda bullshit.
42:54
Is there any what what have you spent money on that you think is
42:59
thought would make you happy and it was bullshit? Versus where you actually, like, where do you like to spend money on? And you're like, this actually makes me happy.
43:07
That's tough, man. Cause I don't Other than that, I haven't really
43:12
spent egregious
43:13
amounts of money on anything that I would deem to be irresponsible that was outside of a
43:19
business capacity.
43:20
Like, I will,
43:22
you know,
43:23
always go first class because of the convenience and just wager room and just like basic stuff, which is,
43:30
and other than that, I don't really buy anything
43:32
luxury other than groceries.
43:35
Which, you know, getting high quality food, I think, is justified every single time.
43:41
Yeah, I haven't really spent money on anything I could think of off the top of my head that was stupid.
43:46
What, what was the origin story for the business? So what what order did they come in and, what triggered the thought of? Like, alright. I need to
43:54
I need to start this because I think you kind of you're in the in a internet marketing, affiliate game.
43:59
When did you transition to, like, I wanna own my own businesses.
44:03
Yeah. Especially prior
44:05
to influencer
44:06
integrations,
44:07
when I first started affiliate marketing, it was still very
44:11
SCO driven,
44:12
blog heavy. There was not as much,
44:15
flat rate, you know, paper integration type stuff happening, or at least I was not aware of it if it was happening at scale. What were you selling? Oh, an array of things. Whatever I use personally, Amazon links to it, etcetera. So I was getting, you know, five percent commissions on shampoo that I would use for hair loss prevention or And was that, like, beer money or that was, like, like, like,
44:37
while I'm making stupid money doing this somehow. Like, how how how successful were you able to be doing that? Well, I guess success
44:43
is
44:44
Definitely
44:45
subjective. So at the time,
44:47
I felt extremely.
44:49
But, you know, in proportional terms, perhaps not now, but back then, That was the stuff that funds your ability to actually start your own businesses.
44:58
So I would say
44:59
in that sentiment,
45:01
definitely successful.
45:02
And
45:03
I think the thing that helped me the most and what I typically recommend people to do as when they're wondering, what do I even get into as a product or service or what have you,
45:13
it's organically
45:14
integrating things that you already use and truly believe in because if you just plug nonsense and you start to be a add horror essentially where you just take whatever comes your way when it comes to integrations, even products you don't believe in or care about, and you just become a robot, mindlessly reading,
45:29
scripts for, you know, dollars,
45:32
you kinda get your credibility goes out the window and people don't listen to your product recommendations anymore. And for me, it was always how do I monetize stuff that I use anyways and would tell people for free,
45:42
you should use this because I use it. So oftentimes that was taking
45:46
piddly little affiliate commissions or none on products that I
45:51
actually used and wanted people to also try to get results with And that would include,
45:56
but not limited to, you know, supplements, hair loss prevention products,
46:01
sometimes random
46:03
diet, pack related things. I don't know. It it varied
46:07
significantly, but across the board, it was basically what has an affiliate program that
46:12
is a product I already use, and I can get a commission for telling people something I would tell them anyways.
46:19
And that is how I kinda built up my initial funds
46:23
to then start some of the businesses that
46:26
replace the affiliate recommendations that I would have been making anyway. So it's It was kinda stemmed from just what are the things I'm most passionate about personally
46:36
and promote them and because I would anyways, and then replace them eventually with things that I feel are higher quality and reflect
46:45
exactly what I would wanna see as a consumer in that So that was kinda how I went down the rabbit hole of dietary supplements. I've always been a formulator.
46:54
I've always dog very heavily into the chemistry and pharmacology side of things, and
47:00
it was just an eventual inevitability
47:02
that I was gonna get into it at some point. And once it became viable financially, that was kind of my, segue into that. And then air loss prevention products, I've been recommending certain things for years. And that was my segue
47:15
into,
47:16
intelligent elephant, which is another company, and then telemedicine
47:19
was
47:20
I was making content for years about preventative medicine and how to interpret diagnostics and blood work and hormone optimization
47:28
and PEDs,
47:29
organic eights, etcetera, and it was that was such a no brainer for me to get into too. So,
47:36
across the board, that's kinda what I look for as
47:39
the highest lever opportunities,
47:43
at least how I kind of ended up starting those businesses to begin with and funding them. We we had our buddy Saeed on. And what he did was he had a a high traffic blog that was helping people out with WordPress.
47:54
He's like, oh, yeah. I recommend using this email pop up. And, like, you would just basically see, oh, okay.
47:59
You know, the highest the things that people click on the most because they're looking for a solution are x. Maybe that's a business I should go into. So what he would do is he would just go buy that business or buy the number two player,
48:09
improve it, and then make it his recommendation and he just went systematically. It's almost like you've did that
48:15
for the body. You were like, cool. I got this high traffic. And I give this ability to get a bunch of high traffic. I can start with affiliates and see what people click, what, you know, even if they have a crappy affiliate program, at least I know that's a category that I know I can drive a lot of lot of customers to maybe I should be the supplier instead of the affiliate.
48:34
Yeah. It's crazy how much stuff has evolved just in the past. I don't know. Not even ten, like, six or seven years too in terms of where people get the recommendations from. Like, SEO is
48:45
so irrelevant now to where I shop and where most of our customers shop too back in the day it was if your top ranked on Google, maybe for some services, it absolutely is still relevant, but for certain products and e commerce space and whatnot, it's like no one gives a shit at all. Whereas back in the day, if you it was all about, how do I get top ranked on Google for buy a fill in the blank or
49:08
top three fill in the blank. And that was,
49:12
a lot of my affiliate stuff came through my blog articles back then and lesser YouTube, but now it's so heavily social media. The New York Times had this article come out a few weeks ago, and it was like, my guru is better than your guru or something like that. And it was about how I mean, this has always been the case, but it's just there's more now and they're bigger about how audiences
49:32
will attract well, we'll go towards a certain, like, health and wellness person. So, like, there's you, there's Hebrewman, but then there's also,
49:40
Mark Sisson. Is that what I'm saying, Mark's the the the the older guy who, started a primal kitchen
49:46
and then there's, like, five or six or ten or twenty other ones. And they actually but the the article was saying in this true that they say different things. Like, not everyone agrees. So there's, like, you know, eat a lot of plants, but then there's, like, carnivore MD, and then you, you know, you did your whole thing on, the Liberty. Like, they don't
50:05
they, they, oftentimes, will say, like, different stuff.
50:08
But you just get behind someone and you just do whatever they say. Like, if you go if if you talk to Andrew Huberman, like, the most common question he gets, and I'm sure you get this too, which is just tell me exactly what you do, and I'm gonna do the exact same thing. Yeah.
50:21
You know what I mean? But and that's in one hand, that's on one hand, that's maybe dangerous because it doesn't always apply to each person. But on the other hand, it makes a great ass business because it's just like whatever Derek says, I do and I buy. And I think that you've had, like, videos where you're, like,
50:37
my supplement company, like, I'm not going to just make a ton of product because I have to make the quality good, but you guys are buying so much of it that we need, like, two weeks off in order to restock.
50:47
You you know what I mean? So it's, like, good for you as a business owner. Yeah. I think, trust factor is everything nowadays, especially because there is. So
50:57
especially in the health niche,
50:59
It is so hard to know who to trust because oftentimes the charlatans will get platform too because they say outrageous
51:05
things
51:06
but you'll see them on big podcasts even sometimes just because they'll say something
51:11
that seems so contradictory
51:13
to what is
51:15
accepted as, you know, scientific fact or whatever just to get a good hook, not even necessarily because they're the
51:22
authority or foremost expert in a certain area. And it's super confusing for the layman who was just trying to, you know, learn something, and then they hear seventeen different versions of rec recommendations for something that should be basic.
51:34
And, yeah, trying to
51:36
even what I do too, and I think a lot of people should do when they're self educating is find a you know, handful of people that
51:43
through all
51:45
evidence provided
51:46
or have highest trust factor and
51:50
knowledge simultaneously,
51:51
because the two coupled are what are going to lead you to what I feel to be actual
51:56
recommendations that are practical and
51:59
valuable rather than just, you know, fall it's wild. How many, you know, bad, educators there are out there for sure? And how did you become an expert like,
52:09
you know, Hubermans, like, professor,
52:12
wherever is is, like, at least, like, a Stanford Lab or something.
52:17
You know, you
52:19
when I first saw your thing, you're, like, I I I think I was clicking, like, some of the videos that were, like,
52:24
what is Conor McGregor taking or John Jones or whatever?
52:27
And you're talking about the pulsing effects of picograms
52:31
of whatever
52:32
that John Jones got popped for And I was like, how the hell would this guy know? It doesn't even seem like usada even understands, like, what the hell is going on? Like, where is the literature of this? How would this random YouTuber?
52:45
Know about any of this stuff?
52:46
Largely through years
52:50
of
52:51
self education, but also
52:54
through educating myself through experts and being I feel I'm very good at extrapolating
52:59
out
53:00
and determining what is valuable information and then assimilating it into my own consolidated framework. That's one of my strong,
53:08
strong suits. So it's taken years. I've been researching,
53:12
like, a maniac since I was, I don't know, like, ten ten plus years at this point. So
53:17
For me, I don't necessarily claim to be an expert. Oftentimes, people will, you know, label me as such, but,
53:25
you know, I'm just a guy who's a nerd and learns a lot of shit, and it's been it's been good to date. But, yeah, a lot of this stuff is available though too. It's just hard to translate into layman's terms. Like, somebody who's in the lab
53:39
determining
53:41
if an assay is going to be
53:43
implementable
53:44
for the use data in the future to catch people doing fill in the blank.
53:48
The use data, I don't know, spoke people don't necessarily understand
53:53
the chemistry and the science. They're not gonna go out and go into elaborate detail about
53:58
why
53:59
you could still get away with micro dosing, for example. Like, that kind of nor is it beneficial for them to assert
54:05
publicly
54:06
that it's possible to do such. So a lot of this stuff is just swept under the rug and no one talks about it because they either don't understand it or it's not very
54:15
I don't know, readily circulated. So but it's all publicly available. It's just a matter of being able to dissect it. So, you know, that's kind of been it. What do you think of the, the sort of the tech tech,
54:26
testosterone movement that's going on? So you got Bezos retires,
54:30
gets jacked,
54:31
You got Zuck
54:33
becoming a MMA fighter.
54:35
You have,
54:36
who else is who else is doing it? There's a couple of Brian Johnson,
54:40
have you He wants on stomach lute side, so he's at least trying to get ripped. Not necessarily
54:45
sauce to the gills, but he's trying to get, you know, leaner. He's gonna lose weight.
54:49
Yeah. What do you think of, what do you who's doing it right? Who's doing it wrong? What do you what what do you see in the
54:54
tech tech bodies?
54:56
I think it's,
54:58
good that guys are prioritizing
55:00
muscle mass and quality of life and whatnot
55:03
over
55:04
just, you know,
55:05
existing.
55:06
So I think it's a overall good thing to have,
55:11
I don't know, be pursuing kinda
55:13
the masculine
55:14
type, I don't know, path, but
55:18
I don't necessarily know who's doing it wrong or right. Because they're not very outspoken about their protocols and What about Brian Johnson? Because he's meticulous about, like, you know, publishing what he's doing. What what what's your take on it? On what he's doing? That guy, it's tough because
55:32
I do see the value in what he's doing, but I think a lot of it is
55:37
totally contradictory. Like, for example, the guy will calorie deprive the hell of himself to the point of having hormone suppression,
55:43
but then a supplement with testosterone
55:46
it's like, dude, make up your mind. They which which one is gonna be conducive to longevity versus not because you're kinda just correcting what you screwed yourself up for. To begin with. So why why is your body trying to fight back against you just to, you know, manually administer something
56:02
to correct your deficiency self induced
56:05
from literal nutrient deprivation,
56:07
like, the there's clearly some sort of, I don't know, contradictory
56:12
actions in his protocol, in my opinion, but overall,
56:15
I think it's interesting
56:17
for sure, seeing what he thinks is impactful versus not.
56:20
But as he starts to roll out some of the the products and services related to his stuff,
56:26
you start to wonder, you know, how much of it is just, you know, noble intentions versus, you know, the entrepreneurial,
56:32
you know, aspect of it, which is fine. But it's like, do not If it goes down that road where he goes heavy into selling,
56:41
I really hope he is very candid about his,
56:44
desire to monetize and not make it seem like this noble, you know, thing entirely because it's certainly not, you know, your private label olive oil, like other people could have got it could've just recommended a good company. You didn't have to go do it yourself necessarily.
56:58
You know, you use some other companies up until a certain point. Why not just talk about them and give them the business? There's there's some sort of monetary incentive there, which is fine.
57:06
I think a lot of the stuff he does is way overkill, and I think it's kinda hard to track anything. With any relative certainty when there's a billion different variables.
57:14
And I also think he puts way too much credence into certain trackers like the the age clocks
57:21
Those are complete bullshit essentially.
57:23
And I don't think,
57:25
it's of great utility to be tracking those meticulously as if that's reflective of exactly what's going on. And what why are the Age Cox bullshit? That, I would need to
57:36
dig into more, but a lot of it is based on your current
57:40
What is going on in your body in this current snapshot of time and then trying to reflect, okay, your,
57:47
velocity of aging equals this because you had a transient, like, better blood sugar or fill in the black biomarker,
57:54
but you could just as easily
57:56
screw up your blood work and make it look like you're way older than you are in a matter of days. So it's like, obviously, if your chronological biological age didn't shift That much in a matter of days, but just based on your current health status, in your blood, in your body right now, you can make it look like you're plus minus twenty years. So to actually take that and make it assert
58:18
that Oh, this is,
58:20
it equals I'm this young now. It's like, no. Your maybe your current snapshot in time
58:25
reflects something that looks like that, but it is not indicative that that is your overall health status.
58:30
So
58:31
I I would have to do I probably should do a video on it at some point, but It's,
58:36
most credible people that I trust
58:38
think it's bullshit personally.
58:40
I test all of them. So I've done, inside think insight tracker or insight tracker and then,
58:46
true diagnostics
58:47
and the, like, I've done all of them. They're they're they're it's messed up because
58:52
I know in my head that this is theory and that it's a it's
58:56
like, I know it's a gimmick,
58:58
but it's so fun. You know what I mean? If they come out the same, Sam, when you try multiple services?
59:03
Yeah. The those two came out the same, which was basically, like, oh, my blood work is great. And,
59:09
I think they give you actually a number they're, like, you're thirty four biologically,
59:13
you're twenty three, chronological, or what is it? Cronologically,
59:16
you're thirty four, biologically, you're you're twenty three. So it said I was great. And then they have this other score where they look at, is it the main thing? Hang on. Hang on. You're twenty three biologically?
59:25
Yeah. Like, according to this shit, it's a which is which is, like, a false sense of I know Derek just said it's bullshit, but I'm not gonna lie. Kind of admire you for that. But I see. Just wanna read my
59:36
books. But that's my thing is I see that. I'm like, oh, sick. I'm doing everything great, but I'm like, I'm pretty sore, though. Like, I don't know, like, you know, like, I don't know if I'm doing everything perfectly. And they what's it called? Were they look at is it the the methane or, methylation?
59:49
Methillation.
59:50
They look at that, and they're like, oh, you're kicking ass. Your rate of aging is super low. So I'm like, sick. Like, I'm I'm not gonna change anything, but I but that's not exactly the reality because I don't always feel great. You know what I'm saying? I also go went on to kick I've tested everything. So I've tested the sema semiclutide. I've tested TRT. I don't do any of that now. And then I've used in NASHrazole, which is, In my opinion, the worst thing ever, I fucking hate that. It made me feel miserable. I've tried clomid. Now I don't do anything. But I've gone through I've tried it all because I I like experimenting
01:00:21
with all these stuff. And then I like doing the blood work. It's like an addicting thing. It's like someone who's obsessed with different gadgets. You know what I'm saying? Why did you come off of a TRC?
01:00:30
Because I would so I got, like, strong. So I, like, I wanted to do it because I was really low for years, like, one thirty. And I was like, alright. Let's get this right and figure out what's going on. And so I did it. And I got low body fat. I got strong. I was hitting, like, record, squat, and bench numbers And then I was like, alright. Well, let's try without it. Let's just see what happens if I don't take it. And I still felt great. And so I was like, well, you know, if I don't have to take it, And my testosterone level actually went down, but I still felt wonderful, and I was still lifting wonderfully, and my body felt great. So I was like, let's just try not doing it for a while. How long ago did you come off?
01:01:06
Last summer, a year? A year. Oh, okay. Oh, what's your test now? Dude, it dropped. It was eight hundred, and then it went to
01:01:13
four hundred, four twenty. You said it was, like, one thirty or something before you started
01:01:20
Yeah. And I was twenty six percent body fat, and I felt miserable. I was also running my company, and I was stressed. And I didn't get and and
01:01:28
for a year, I tried eating healthy and lifting, and I just didn't get it right. And then I, sold my company. So I got financial security. I was pretty pretty ripped. I was pretty strong. My I got married and my relationship was awesome, and I just felt happy. And I ate well. I ate all natural foods, and I just felt dialed in, and then I just went off of it. It might testosterone drop, but I didn't feel horrible.
01:01:51
Interesting.
01:01:52
Oh, yeah. If you don't need it, you know, probably better to wait if you don't,
01:01:57
wanna beat. How old are you? Thirty. Are you are you on it right now?
01:02:02
Yeah. But it's for me, more so
01:02:06
because when I was younger, I did lot of hardcore bodybuilding stuff and shut down my system. And now with what I know now, I could probably restore
01:02:16
natural function similar to what you did, but it would be a lot more aggressive of a recovery phase and more arduous.
01:02:21
And putting myself through that right now isn't necessarily
01:02:25
top of mind.
01:02:26
So it's kinda just been a stay on it right now and optimize everything around it, but Yeah. That's kinda how I ended up on it. There's there's a few of the things that I really like, though. What's it called? Is it BP one fifty seven? Like, somebody BPC, like, some of these peptides that, like, for example, if I strain my Achilles and as I get older, I'm, like, not my my injuries aren't healing.
01:02:48
Which is, like, the most depressing thing about age is that you just, like, heal slower or, like, and you get hurt easier. No. You're twenty three. What do you mean? That's why those tests are that's what I'm saying. The those tests are bullshit. They, like, say that you're young. I'm like, I don't know, man. My shoulder freaking hurts and has been hurting for a month.
01:03:03
And, like, I've been really interested in some of those recovery drugs or peptides or whatever you want to call them.
01:03:09
What do you think about those?
01:03:11
I think they can be useful for sure as long as they're context specific and not overused because a lot of them are pro
01:03:18
For example,
01:03:19
BPC is increased to something called VEGF expression, and it's pro angiogenic, meaning it will literally
01:03:25
create
01:03:27
It it can and there's blood flow that essentially
01:03:30
was not present. So you could also have a pro
01:03:34
carcinogenic
01:03:35
type proliferative effect with cancer cell development.
01:03:38
If you have existing cancer cells that could be, you know, exacerbated. So
01:03:44
I think some athletes use it preventatively a bit too much, but in the context where you actually have an injury, There's a little blood flow to it. You can actually have a use case for it. I think it's super,
01:03:55
high utility,
01:03:56
very valuable product.
01:03:58
From my, like, very amateur point of view, I think that, like, the semiglutide
01:04:02
and metformin and some of these other, what's it called? A GLB,
01:04:06
limiter or you know,
01:04:08
am I using the the phrasing correctly? GLP one agonist?
01:04:11
Yeah. Like, these things that, like, limit,
01:04:14
blood spikes or blood sugar spikes
01:04:16
Those seem really fascinating. Like, they even seem fascinating to the point of, like, I think they can help her or help alcoholics
01:04:23
not become alcohol or, you know,
01:04:25
get off alcohol. Like, it like, there's some, like, weird things about these drugs that they can do other things and what they are intended to do. And that's super fascinating to me at the moment.
01:04:35
But I know that you were I think you were on semi glute. I don't know if you are anymore. Yeah. I've tested
01:04:40
most of the GLP one agonists for appetite suppression.
01:04:44
And,
01:04:45
yeah, they definitely are of the available
01:04:48
appetite suppressants in the pharmaceutical world are probably the
01:04:52
best overall like, mechanism and how they work. Because previous to that, it was people just abusing the hell out of Adderall and fencher me and then crazy stimulants shut down their appetite, but it also screws up their heart, their brain. I wouldn't say that semaglutide or some of these drugs are risk free though, and they certainly have question marks around their long term use, especially in children who are developing.
01:05:13
But,
01:05:14
yeah, I think they I I think they have, like, a children dose now, don't they? Yeah. Yeah. Yeah. I think so. We do. There's like an Ozempic
01:05:21
juniors.
01:05:22
Yeah. Which is fucked up. Right? It's just yeah. I would want the answer to be just eat less. But Yeah. The thing though is is it are those children
01:05:31
ever going to become optimal without it? And then is the ROI worth it, and
01:05:37
you could easily assert that those fat kids that would have been fat kids regardless are better off. By taking it. For sure. Yeah. So I and I wouldn't say,
01:05:48
well, generally,
01:05:49
that's the answer for anybody who's overweight, of course, because there are certain,
01:05:54
certainly ways to educate and help people get on the right path that don't involve drugs and I've seen plenty of people do great that we're formally
01:06:02
very fat and then end up down a different life path and are leany around and have amazing lifestyles and get into a habit and cement it into their everyday life, but I know some kids are I don't know. Just might need it for all we know. You did you did this good thing. I I mentioned your Europe video. And the interesting thing to me was actually that you said that you weren't training that hard. And you I think you, like, indulged in bread and food. Like, you you you you lived like a tourist, you know, you ate a lot, but you're like, I didn't I felt great because, a, I was walking a ton. And I don't remember if you said this or if I read this from somewhere else, another person's experience, but you're like, the groceries
01:06:40
in food just seemed higher quality, whether that's, like, involves, like, regulation around the FDA and, like, certain chemicals are or aren't allowed,
01:06:48
Are you buying most of your you said you spend a lot of groceries and you get high high quality stuff. Are you buying most of your foods from
01:06:54
popular grocery stores, or do you go to do buy online from niche providers? Or are you going what what are you doing for that? I go to a butcher for bison
01:07:04
liver and things of that nature, mostly my meats, but a lot of the other stuff is local grocery. In Canada, there's not a lot of flexibility, unfortunately, on quality.
01:07:13
Of, or just availability
01:07:15
of some of the foods that you might otherwise buy at higher end places in the states. So as much as I'd love to have,
01:07:22
If I could, the highest level of everything,
01:07:25
it's, sourcing is a huge issue in Canada as as absurd as it sounds. Like, sourcing for, like, basic foods, So, yeah, it's, when I can, I get, you know, the best available, but, like, for example, Bison, I think is the leanest, most nutrient dense red meat, essentially, that you could get?
01:07:41
And I will buy a ton of that even though it's, you know, three times more expensive than extra lean ground beef at the grocery store. So that's one example. Talked about this company. I don't remember Sean if he you said Huberman helped, get it going or was a was a affiliated or whatever?
01:07:58
Yeah, man. That thing was cool. Like, I I I I ordered a bunch of stuff, like, the but I have no idea if I'm getting sold in the marketing or not, but, like, the story behind it Like, they got me bought in. Like, they got me so bought into it. No. I was at a Peter Ratilla's place a couple of weeks ago, and I had the Vanison Stix or whatever that they sell. And pretty damn good.
01:08:18
And, yeah, I trust him and his recommendation. So I would imagine it's only up and up, and everything's probably pretty top tier.
01:08:26
Yeah, man. I that story, like, totally got me bought in. I thought it was a cool business.
01:08:30
Like, and I've been watching some of your videos, and it's made me nervous about just, like, my food and, like, quality of food. And, like, whole foods for the longest time was, like, the gold standard. And now I'm, like, no, man. That that still might even be shit. Like, I it's it's to the point where I wanna start raising my own animals. You know what I mean? Or Oh, yeah. It's tough because it's a lot of people will swear off supplements and say buy whole foods, but then other people will say the whole foods or the soil is depleted nutrients. So then you should supplement, but then the, you know, there's
01:08:59
trying to know what you're doing can be quite arduous and,
01:09:03
sketchy, even when you're trying to optimize, even when you have the financial means, it's trying to even figure out what to spend your money on can be,
01:09:10
overwhelming at times for sure. Well, we appreciate you coming on, man. I've been a big fan of yours for years. I know Sean has too.
01:09:17
You're I think what's gonna happen is, like, in the next four or five years, there's gonna be,
01:09:24
you might have an exit or there's gonna be some type of article that review that reveals how big your empire is. And I think that,
01:09:31
I I think a lot of people are gonna be surprised at some of the outcomes that you have, you know, the fact that you I believe that you can build multiple billion plus or nine figure companies off the back of this audience. And I think it's gonna be really cool when that story finally finally comes out. Oh, we'll see where it goes. I appreciate you guys having me on and, being so patient as I get back into content here because I know you guys have been
01:09:54
trying to Karen has been trying to get me on for a while, so I'm glad we were able to make it happen. Yeah. Shout out to him. Thanks, Karen. We appreciate that. Yeah. Right on. Alright. That's it. That's the part.
00:00 01:10:24