00:00

DDC hearing aids. I think that's actually gonna be a big deal. And they're profitable.

DDC hearing aids. I think that's actually gonna be a big deal. And they're profitable.

00:05

I mean, I'm just turning you on. Yeah. They were.

I mean, I'm just turning you on. Yeah. They were.

00:09

Oh

Oh

00:14

my god. How far how far away from the code did they live?

my god. How far how far away from the code did they live?

00:18

Are they inland?

Are they inland?

00:31

Alright. We're here. Steph Smith's here. One of the all time

Alright. We're here. Steph Smith's here. One of the all time

00:36

All time favorite guests.

All time favorite guests.

00:38

This is, I think, appearance number six. So if you love this one, go go listen to the other five that Steph's done. Steph is great because she brings

This is, I think, appearance number six. So if you love this one, go go listen to the other five that Steph's done. Steph is great because she brings

00:46

a dossier. I can't even call it a document. It should be on Google dossier dot com because it is a fifteen page document

a dossier. I can't even call it a document. It should be on Google dossier dot com because it is a fifteen page document

00:53

of trends,

of trends,

00:55

ideas,

ideas,

00:57

small, like, you know, observations that might, you know, have ideas that might become something

small, like, you know, observations that might, you know, have ideas that might become something

01:02

which makes you essentially the perfect MFM guest, and you're you're also cool and fun to hang out with. So thank you for coming back. Yeah. Good to be here. Every time I come on, I get way more nervous than any other appearance because you guys hyping up like that. Sean, do you know how I met Steph?

which makes you essentially the perfect MFM guest, and you're you're also cool and fun to hang out with. So thank you for coming back. Yeah. Good to be here. Every time I come on, I get way more nervous than any other appearance because you guys hyping up like that. Sean, do you know how I met Steph?

01:16

No. Tell me the story.

No. Tell me the story.

01:18

I will forever take credit

I will forever take credit

01:20

for Steph Smith's career. It did nothing to do with how hard she works. No matter what I do. No matter how hard she works, no matter how smart she is.

for Steph Smith's career. It did nothing to do with how hard she works. No matter what I do. No matter how hard she works, no matter how smart she is.

01:28

It's all of me. I've I I'm a couple of so basically, she had this blog. It's still is it Steph Smith? Dot I o. Mhmm. Yep. It's it was a really good blog, and she had this headline. And the headline was to be great, just be good consistently. Is that it stuff? Basically.

It's all of me. I've I I'm a couple of so basically, she had this blog. It's still is it Steph Smith? Dot I o. Mhmm. Yep. It's it was a really good blog, and she had this headline. And the headline was to be great, just be good consistently. Is that it stuff? Basically.

01:45

What was it? What is it exactly? Yeah. It was like, how to be great question mark? Just be great repeatedly.

What was it? What is it exactly? Yeah. It was like, how to be great question mark? Just be great repeatedly.

01:50

Be good repeatedly. Oh, yes. Be good. And I was like, I DMmed her. I was like, Steph, this is the best headline I've ever read. This is a really good headline. Like, we're launching this thing called trends. Do you wanna join us? And she was like, yeah, maybe. And I was like, look, Come work for us for a couple years, and I have a feeling you're gonna, like, go and leave us. And that's totally cool. Come to do, like, a tour of duty. Now

Be good repeatedly. Oh, yes. Be good. And I was like, I DMmed her. I was like, Steph, this is the best headline I've ever read. This is a really good headline. Like, we're launching this thing called trends. Do you wanna join us? And she was like, yeah, maybe. And I was like, look, Come work for us for a couple years, and I have a feeling you're gonna, like, go and leave us. And that's totally cool. Come to do, like, a tour of duty. Now

02:10

It's been about a year and a half. It'd be a year since she's left. She's, at andreessen horwitz, one of the, biggest VC firms in the world. How is that going? It's going great. Yeah. We just hired a producer, which is nice because for a while, I was kind of hacking it together myself. But, yeah, I feel like the podcast finally is taking it off and we're trying a bunch of different formats. It's actually, like, I feel like I'm easing into it. I'm finally having fun. Like, when I listen to my first million, can tell. You guys talk about it. It's like the best job in the world. I'm finally easing into that, which is nice. What's it like working there? I mean, when I think about working there, I think of, like,

It's been about a year and a half. It'd be a year since she's left. She's, at andreessen horwitz, one of the, biggest VC firms in the world. How is that going? It's going great. Yeah. We just hired a producer, which is nice because for a while, I was kind of hacking it together myself. But, yeah, I feel like the podcast finally is taking it off and we're trying a bunch of different formats. It's actually, like, I feel like I'm easing into it. I'm finally having fun. Like, when I listen to my first million, can tell. You guys talk about it. It's like the best job in the world. I'm finally easing into that, which is nice. What's it like working there? I mean, when I think about working there, I think of, like,

02:44

like, the TV show billions, you know, like, it's just, like, fun shit all the time. But is it just normal

like, the TV show billions, you know, like, it's just, like, fun shit all the time. But is it just normal

02:50

company bullshit mean, it just, like, is it more normal of a job than I think or is it as spectacular as I would imagine? I mean, it's kind of both because

company bullshit mean, it just, like, is it more normal of a job than I think or is it as spectacular as I would imagine? I mean, it's kind of both because

02:59

Day to day, it's totally normal because you're just doing your job. You're just doing work. Do you go into an office or you remote? I'm remote. They do have offices. I go in every so often just because I started working remotely

Day to day, it's totally normal because you're just doing your job. You're just doing work. Do you go into an office or you remote? I'm remote. They do have offices. I go in every so often just because I started working remotely

03:10

a year into my career. And so for the last, like, eight years or so, I've never had an office. And so it's like a novelty for me. Everyone else is sick being sick of the office. And I'm like, oh, candy bars. You're like, oh, you just sit here all day? Wow. Yeah.

a year into my career. And so for the last, like, eight years or so, I've never had an office. And so it's like a novelty for me. Everyone else is sick being sick of the office. And I'm like, oh, candy bars. You're like, oh, you just sit here all day? Wow. Yeah.

03:23

You can't leave this box

You can't leave this box

03:25

I know. It's crazy. I'm like, oh, a call boom. Like, how special? I think, the way Sam talks about, like, when his wife, Sarah, worked at Facebook. And he's like, and, you know, when you work in a place, you just sort of get used to everything, and you kind of optimize for convenience. And so, like, oh, they're all hands meetings on. I can either go down to the catera and listen to it, or they have, like, a streaming option because there's employees all around the world and like, alright, whatever. I'll just stream it from my desk. Yeah. That's easier. I'll eat my salad here. And Sam was like, no. You need to go sit front row

I know. It's crazy. I'm like, oh, a call boom. Like, how special? I think, the way Sam talks about, like, when his wife, Sarah, worked at Facebook. And he's like, and, you know, when you work in a place, you just sort of get used to everything, and you kind of optimize for convenience. And so, like, oh, they're all hands meetings on. I can either go down to the catera and listen to it, or they have, like, a streaming option because there's employees all around the world and like, alright, whatever. I'll just stream it from my desk. Yeah. That's easier. I'll eat my salad here. And Sam was like, no. You need to go sit front row

03:53

with a pen and pad. And when he says any questions, you need to, like, jump out of your chair and just ask him a question every single week. Until

with a pen and pad. And when he says any questions, you need to, like, jump out of your chair and just ask him a question every single week. Until

04:01

he invites us over for dinner. Like, that was basically Sam's, like, master plan. Until you're his best friend. I kinda think you should be doing the same thing. Like, What's the point of working at entries in Horowitz?

he invites us over for dinner. Like, that was basically Sam's, like, master plan. Until you're his best friend. I kinda think you should be doing the same thing. Like, What's the point of working at entries in Horowitz?

04:10

Unless you're just, like, at the office every day, just waiting for some, like, awesome mark entries and moment to happen. Or just, like, you're there when he just yells at somebody and, it just goes off or, like, you know, they're doing a blood, you know, like, the the twelve year olds come in to give them blood. And, like, you're like, yes, this is the weirdness I came here for. It's like

Unless you're just, like, at the office every day, just waiting for some, like, awesome mark entries and moment to happen. Or just, like, you're there when he just yells at somebody and, it just goes off or, like, you know, they're doing a blood, you know, like, the the twelve year olds come in to give them blood. And, like, you're like, yes, this is the weirdness I came here for. It's like

04:30

every it's like every movie ever where there's, like, the big boss at the conference stable. And it's like, who would channel us put this together? And then the manager's like, oh, what am I guys? Bring your guy here. Let me talk to that person or, like, Mark Adriesen's gonna say, like,

every it's like every movie ever where there's, like, the big boss at the conference stable. And it's like, who would channel us put this together? And then the manager's like, oh, what am I guys? Bring your guy here. Let me talk to that person or, like, Mark Adriesen's gonna say, like,

04:43

you know,

you know,

04:44

who thought to do this? The number on this is blank, it'd be blank. And you say, actually, sir, it's six four seven three. What did you say? It's six four seven three because, this Come with me. Yeah. It's like, who for six weeks, I've been leaving crumbs in the kitchen to see if anybody would clean it up. And finally, somebody danced. Let's pull up the security footage. It was Steph Smith, You're promoting. You're at the top now. Right? These are the fan fic. This is what I think is gonna happen if you but you just gotta be there. I can't believe you're not there every day. You should be every day in the office. That's the real upside of your job. It's not your salary. It's that you can go hang out with some of the smartest people in the world, but you gotta do the hangout part, not the, like, just when we're on calls, then we got a hover. Yeah. You got You're right. I gotta hover around the office. Just like you do on the internet, you gotta alert.

who thought to do this? The number on this is blank, it'd be blank. And you say, actually, sir, it's six four seven three. What did you say? It's six four seven three because, this Come with me. Yeah. It's like, who for six weeks, I've been leaving crumbs in the kitchen to see if anybody would clean it up. And finally, somebody danced. Let's pull up the security footage. It was Steph Smith, You're promoting. You're at the top now. Right? These are the fan fic. This is what I think is gonna happen if you but you just gotta be there. I can't believe you're not there every day. You should be every day in the office. That's the real upside of your job. It's not your salary. It's that you can go hang out with some of the smartest people in the world, but you gotta do the hangout part, not the, like, just when we're on calls, then we got a hover. Yeah. You got You're right. I gotta hover around the office. Just like you do on the internet, you gotta alert.

05:26

You gotta be a link. Just think about this. If you told, like, twenty one year old you, that you would be in this position, and you'd be like, would you just stay home

You gotta be a link. Just think about this. If you told, like, twenty one year old you, that you would be in this position, and you'd be like, would you just stay home

05:35

and just gonna do your own thing, or would you, like, go be there and hang out and lurk and, like, you know, just be serendipitous about, like, what's gonna happen. You know, the twenty one year old you would be like, oh, I'm definitely going in. I'm gonna meet these people. I'm gonna see what's up.

and just gonna do your own thing, or would you, like, go be there and hang out and lurk and, like, you know, just be serendipitous about, like, what's gonna happen. You know, the twenty one year old you would be like, oh, I'm definitely going in. I'm gonna meet these people. I'm gonna see what's up.

05:47

But I think it's easy later to be, like, casual about it. Yeah. I gotta embrace. I feel like Sam, if you're in the office, you'd, like, go up to someone grabbing a snack and be like, hey. What's up? How's it going? And I'm like so awkward. I'm like, You need to be romantic comedy bumping into everybody

But I think it's easy later to be, like, casual about it. Yeah. I gotta embrace. I feel like Sam, if you're in the office, you'd, like, go up to someone grabbing a snack and be like, hey. What's up? How's it going? And I'm like so awkward. I'm like, You need to be romantic comedy bumping into everybody

06:02

and dropping all the papers that you're holding and then being like, let's paint this up together. Like, not even for the romance, just to, like, you create a little, like, intersection between you and me and these people.

and dropping all the papers that you're holding and then being like, let's paint this up together. Like, not even for the romance, just to, like, you create a little, like, intersection between you and me and these people.

06:12

Yeah. I when I was at Twitch when we got acquired,

Yeah. I when I was at Twitch when we got acquired,

06:16

I literally I even told people there openly. I was like, I'm not here to do my job. I was like, I'm gonna find one of the most interesting things are happening here, and I'm just gonna go be in those meetings and do that. Like, you're not gonna be in the shop. Right? Like And it worked amazingly. Like, Your friends with Emma, me and Emmett. You know, got I I got to I was like, this is the most interesting guy in this building. So anytime it's like, you need to go talk to, you know, Jerry on the fourth floor, No. They're just gonna hang out and Emmett's I'm just gonna stay in the meeting. Like, we do the meeting with Emmett. Everybody gets up and leaves, and I'm just gonna stay there on my laptop. Next group walks in. I'm still there. I'm just gonna hang out and see what happens. Like, no one's gonna say anything. Or, I remember when ninja got poached. So, like, the top streamer on twitch got poached, and then there was, like, I know there's secret meetings happening about, like, what should we do? Should we, like,

I literally I even told people there openly. I was like, I'm not here to do my job. I was like, I'm gonna find one of the most interesting things are happening here, and I'm just gonna go be in those meetings and do that. Like, you're not gonna be in the shop. Right? Like And it worked amazingly. Like, Your friends with Emma, me and Emmett. You know, got I I got to I was like, this is the most interesting guy in this building. So anytime it's like, you need to go talk to, you know, Jerry on the fourth floor, No. They're just gonna hang out and Emmett's I'm just gonna stay in the meeting. Like, we do the meeting with Emmett. Everybody gets up and leaves, and I'm just gonna stay there on my laptop. Next group walks in. I'm still there. I'm just gonna hang out and see what happens. Like, no one's gonna say anything. Or, I remember when ninja got poached. So, like, the top streamer on twitch got poached, and then there was, like, I know there's secret meetings happening about, like, what should we do? Should we, like,

07:04

counter offer or what is it's like a code red moment, and there's all the but I wasn't in those. So I just wrote up a plan, and I sent it to, like, the three top executives. I was like, here's the plan for ninja. I know I'm not even on the team, but then they were, like, attend this meeting tonight at eight PM. And I was, like, I'm in. I got into the cool shit by just, like, not doing my job. And, that's that's my recommendation to you. If you're gonna be around these, like, nine thousand IQ people,

counter offer or what is it's like a code red moment, and there's all the but I wasn't in those. So I just wrote up a plan, and I sent it to, like, the three top executives. I was like, here's the plan for ninja. I know I'm not even on the team, but then they were, like, attend this meeting tonight at eight PM. And I was, like, I'm in. I got into the cool shit by just, like, not doing my job. And, that's that's my recommendation to you. If you're gonna be around these, like, nine thousand IQ people,

07:27

that's the real upside of your job. Don't do your actual job. Do the job of hanging speaking of Speaking of which, Steph, are they actually do you think that the talent there, are they actually significantly smarter than any other,

that's the real upside of your job. Don't do your actual job. Do the job of hanging speaking of Speaking of which, Steph, are they actually do you think that the talent there, are they actually significantly smarter than any other,

07:38

like, pretty decent tech company?

like, pretty decent tech company?

07:41

I would say yes. I I would say I've worked at, I mean, not that many companies, but There's a direct shot of you, Sam. He's just I really have a look for you and working. No. I work not. I'm a careful set. Say, like, at least five five companies where I've been a full time employee, and I would say, yes.

I would say yes. I I would say I've worked at, I mean, not that many companies, but There's a direct shot of you, Sam. He's just I really have a look for you and working. No. I work not. I'm a careful set. Say, like, at least five five companies where I've been a full time employee, and I would say, yes.

07:57

She's like my my previous job was a lot of checkers, and now I'm playing chess. What's

She's like my my previous job was a lot of checkers, and now I'm playing chess. What's

08:02

up

up

08:03

do those. Geezus know about newsletters. Well, you you had said something that's bigger than this. You were like, oh, I get nervous for this more than anything else. I'm curious. Do you feel nervous when you are in one of these, like, a sixteen z, like, whatever meetings? Like, are you, like, oh, these are these are, like, the people I used to follow on Twitter and shit like that. Now I'm in this room.

do those. Geezus know about newsletters. Well, you you had said something that's bigger than this. You were like, oh, I get nervous for this more than anything else. I'm curious. Do you feel nervous when you are in one of these, like, a sixteen z, like, whatever meetings? Like, are you, like, oh, these are these are, like, the people I used to follow on Twitter and shit like that. Now I'm in this room.

08:21

Yeah. Definitely. I mean, I think there's an element too where I don't represent the company running this podcast, but in a way, the the podcast is, like, an asset to firm. And I'm like, they hired I mean, I'm glad they did, but they hired a twenty nine year old who, like, candidly feels a little out of place. Amongst these people who have been, you know, like, Mark and Dresen, basically, like, invented the internet. Like, he created the first browser or the the wide scale browser. And so I'm like, I do feel sometimes a little out of place, but I feel like I'm a year in. I'm I'm getting used to it. I think you you should give yourself more credit.

Yeah. Definitely. I mean, I think there's an element too where I don't represent the company running this podcast, but in a way, the the podcast is, like, an asset to firm. And I'm like, they hired I mean, I'm glad they did, but they hired a twenty nine year old who, like, candidly feels a little out of place. Amongst these people who have been, you know, like, Mark and Dresen, basically, like, invented the internet. Like, he created the first browser or the the wide scale browser. And so I'm like, I do feel sometimes a little out of place, but I feel like I'm a year in. I'm I'm getting used to it. I think you you should give yourself more credit.

08:54

You're cooler than everybody I've met in a a six and c. So, you know, I I think, I think they're lucky to have you as far as I'm concerned. I'm gonna bring in one of those nit Grain name tags that says cooler than you. Sean thinks I'm cooler than everyone here. Exactly. This is why I knew she was a good hire because I was like, in my head, I was like, Oh, she doesn't understand how good she is.

You're cooler than everybody I've met in a a six and c. So, you know, I I think, I think they're lucky to have you as far as I'm concerned. I'm gonna bring in one of those nit Grain name tags that says cooler than you. Sean thinks I'm cooler than everyone here. Exactly. This is why I knew she was a good hire because I was like, in my head, I was like, Oh, she doesn't understand how good she is.

09:15

I'm like, this is a deal. I got them.

I'm like, this is a deal. I got them.

09:19

She doesn't know yet.

She doesn't know yet.

09:21

Steph, where do you wanna go from here?

Steph, where do you wanna go from here?

09:24

Let's just start with the first idea. So this one, I think, is really interesting,

Let's just start with the first idea. So this one, I think, is really interesting,

09:29

because right now, I think a lot of people listening know that there's this issue with commercial real

because right now, I think a lot of people listening know that there's this issue with commercial real

09:35

estate All these office buildings, you know, are up for sale or at least people are leaving and -- Like, the highest level of --

estate All these office buildings, you know, are up for sale or at least people are leaving and -- Like, the highest level of --

09:43

of, like, vacancy

of, like, vacancy

09:45

ever, basically,

ever, basically,

09:46

especially in cities like San Francisco where I think there's, like, thirty five percent vacancy and going up as soon as people's leases roll off, as soon as they can get out of their lease, so they will. So it's like,

especially in cities like San Francisco where I think there's, like, thirty five percent vacancy and going up as soon as people's leases roll off, as soon as they can get out of their lease, so they will. So it's like,

09:57

you know, it's just a it's a disaster.

you know, it's just a it's a disaster.

10:00

Exactly. So what is this thing?

Exactly. So what is this thing?

10:02

A lot of people think, okay. Well, then let's go change. Let's swap those that commercial real estate for homes, apartments, etcetera. That makes sense. But I think there's this huge opportunity

A lot of people think, okay. Well, then let's go change. Let's swap those that commercial real estate for homes, apartments, etcetera. That makes sense. But I think there's this huge opportunity

10:13

for fractional real estate. So click one of where it says see here. Click one of those and tell me what you see.

for fractional real estate. So click one of where it says see here. Click one of those and tell me what you see.

10:20

Alright. Sean, you wanna go? I'm describe. I'll describe it. So it look it's something called Temple immersive,

Alright. Sean, you wanna go? I'm describe. I'll describe it. So it look it's something called Temple immersive,

10:25

and it basically looks like a yoga class of some kind. It's like dimly lit candles. Looks like a hot yoga class. But then on the roof is this like crazy

and it basically looks like a yoga class of some kind. It's like dimly lit candles. Looks like a hot yoga class. But then on the roof is this like crazy

10:34

visual where it looks like you're in the forest And the whole thing just looks super cool. Where do you think this is? Like, what is this building?

visual where it looks like you're in the forest And the whole thing just looks super cool. Where do you think this is? Like, what is this building?

10:42

I mean, I have no idea. This looks I mean, this looks like the lobby of an office building in a way. It's like huge. But they make it look like a temple. Yeah. So this is a club -- A night -- during the the night a night club. So I mean, this is just one example, obviously, of where real estate is used from what? Saturday, Friday, Saturday, Sunday -- That's it. -- for like seven PM to two AM. And then throughout the week, it's not used at all. And so the thing that I found fascinating, I went to this called Temple immersive in San Francisco.

I mean, I have no idea. This looks I mean, this looks like the lobby of an office building in a way. It's like huge. But they make it look like a temple. Yeah. So this is a club -- A night -- during the the night a night club. So I mean, this is just one example, obviously, of where real estate is used from what? Saturday, Friday, Saturday, Sunday -- That's it. -- for like seven PM to two AM. And then throughout the week, it's not used at all. And so the thing that I found fascinating, I went to this called Temple immersive in San Francisco.

11:12

And I talked to the woman. They just opened up. And I was like, how'd you find this? Like, did you reach out to a bunch of clubs? And they were like, no. The club reached out to us. Like, I guess it makes sense, but this club has just all this real estate that's being unused.

And I talked to the woman. They just opened up. And I was like, how'd you find this? Like, did you reach out to a bunch of clubs? And they were like, no. The club reached out to us. Like, I guess it makes sense, but this club has just all this real estate that's being unused.

11:26

And I was just thinking about what other

And I was just thinking about what other

11:29

I guess, one, this could be applied elsewhere. Right? Like, in any city, someone can go contact a bunch of clubs, link them up with yoga studios, pilates studios, etcetera,

I guess, one, this could be applied elsewhere. Right? Like, in any city, someone can go contact a bunch of clubs, link them up with yoga studios, pilates studios, etcetera,

11:38

But then I was also thinking what else could this real estate be used for? And another trend that's been taking off is rage rooms. Have you guys heard of rage rooms? No. But I like removing a smash shit. Right?

But then I was also thinking what else could this real estate be used for? And another trend that's been taking off is rage rooms. Have you guys heard of rage rooms? No. But I like removing a smash shit. Right?

11:51

Yeah. Yeah. There's there's one in SF as well.

Yeah. Yeah. There's there's one in SF as well.

11:54

But,

But,

11:55

basically,

basically,

11:56

You were angry. They're losing their jobs? Yeah. Is it is it called, like, the rain control that, like, market tree market. Yeah.

You were angry. They're losing their jobs? Yeah. Is it is it called, like, the rain control that, like, market tree market. Yeah.

12:05

The city is the rage room. Yeah. CVS is doing a rebrand.

The city is the rage room. Yeah. CVS is doing a rebrand.

12:14

Okay. What is this rain room shit? So

Okay. What is this rain room shit? So

12:17

people will literally go. And, yeah, like Sean said, he just smash it. So, like, they'll give you a bunch of plates. They'll give you, like, old electronics.

people will literally go. And, yeah, like Sean said, he just smash it. So, like, they'll give you a bunch of plates. They'll give you, like, old electronics.

12:25

They'll give you stuff. And I think depending on what you choose, you pay a different amount,

They'll give you stuff. And I think depending on what you choose, you pay a different amount,

12:29

And you just get a session in this, like, empty room and you just get to smash stuff, which you just don't get to do in normal life.

And you just get a session in this, like, empty room and you just get to smash stuff, which you just don't get to do in normal life.

12:37

And so I was thinking I was like, know, not just a yoga studio, but a lot of this real estate, like, go convert, like, a club during the week to, like, a a rage room. People would think We have,

And so I was thinking I was like, know, not just a yoga studio, but a lot of this real estate, like, go convert, like, a club during the week to, like, a a rage room. People would think We have,

12:48

I always thought like these little things were were it wouldn't be that interesting, but we have this member of Hampton, and he's tweeting about it. His name's Raleigh Williams, gonna bring him up. Yep.

I always thought like these little things were were it wouldn't be that interesting, but we have this member of Hampton, and he's tweeting about it. His name's Raleigh Williams, gonna bring him up. Yep.

12:57

Dude, so he

Dude, so he

12:59

he I think he's in Utah, and he created,

he I think he's in Utah, and he created,

13:02

it it's, like, I don't know. I thought escape room was, like, a brand, but I think it's also, like, the style.

it it's, like, I don't know. I thought escape room was, like, a brand, but I think it's also, like, the style.

13:08

And so he created, like, a version of a escape room And what did he do, Sean? He sold he sold it for about thirty million dollars. So he created a business. He sold it for twenty six million dollars. And what he says is,

And so he created, like, a version of a escape room And what did he do, Sean? He sold he sold it for about thirty million dollars. So he created a business. He sold it for twenty six million dollars. And what he says is,

13:18

basically, he's at a law firm. And he doesn't love his job. And he's like, okay, should I do something else? Like, what should I do? He reads an article that talks about the, the, how lucrative

basically, he's at a law firm. And he doesn't love his job. And he's like, okay, should I do something else? Like, what should I do? He reads an article that talks about the, the, how lucrative

13:30

scaparums were. This is back in twenty fifteen when these scaparums were really, like, just sort of like the new trend. It was the new new, like, Froo, basically.

scaparums were. This is back in twenty fifteen when these scaparums were really, like, just sort of like the new trend. It was the new new, like, Froo, basically.

13:36

So he he looks it up. He finds out how much money these make. And he's like, okay.

So he he looks it up. He finds out how much money these make. And he's like, okay.

13:40

I think this is a good business, but I don't have enough money to go build it out. But in the true entrepreneurial spirit, he doesn't let the lack of resources stop him. He becomes resourceful. He's like, alright. Can I build an escape room inside this, like, abandoned bus? So he goes by the buys this, nineteen eighty four Bluebird bus. And he converts the inside into an escape room. And now he's got an escape room on wheels. He could drive it up to company's offices and do the corporate off-site

I think this is a good business, but I don't have enough money to go build it out. But in the true entrepreneurial spirit, he doesn't let the lack of resources stop him. He becomes resourceful. He's like, alright. Can I build an escape room inside this, like, abandoned bus? So he goes by the buys this, nineteen eighty four Bluebird bus. And he converts the inside into an escape room. And now he's got an escape room on wheels. He could drive it up to company's offices and do the corporate off-site

14:07

right there. And so, it wasn't perfect in the sense that, like, if it was a hot day or a cold day, it kinda sucked to be inside of But other than that, it was, like, just like super efficient because he ever allowed him to get real, like, cash flow going. I think he said, like, the bus itself was making, like,

right there. And so, it wasn't perfect in the sense that, like, if it was a hot day or a cold day, it kinda sucked to be inside of But other than that, it was, like, just like super efficient because he ever allowed him to get real, like, cash flow going. I think he said, like, the bus itself was making, like,

14:23

five or ten grand a month of, like, you know, free cash flow. And so he starts opening up more. And so he builds out his first real one. He opens,

five or ten grand a month of, like, you know, free cash flow. And so he starts opening up more. And so he builds out his first real one. He opens,

14:32

you know, five, six more or whatever. Then he starts adding to the back of the so there's, like, real estate. So he's giving them the real estate with the escape room, and he's getting

you know, five, six more or whatever. Then he starts adding to the back of the so there's, like, real estate. So he's giving them the real estate with the escape room, and he's getting

14:40

more space. And he created a trampoline park and an axe throwing thing. So, basically, just, like, this kinda, like, out of home entertainment is what we call, like, this category.

more space. And he created a trampoline park and an axe throwing thing. So, basically, just, like, this kinda, like, out of home entertainment is what we call, like, this category.

14:49

And so he just bundles these together.

And so he just bundles these together.

14:51

And,

And,

14:52

over that period of, like, twenty fifteen to twenty twenty ish, he's

over that period of, like, twenty fifteen to twenty twenty ish, he's

14:56

built this thing up, and then he starts selling them off. So he's selling off, you know, in in chunks of pieces. And he basically said that he made twenty six million dollars doing this. I think through a combination of the sale plus the distributions along the way, but I I might be wrong. Maybe it's both. He said he had, let's see.

built this thing up, and then he starts selling them off. So he's selling off, you know, in in chunks of pieces. And he basically said that he made twenty six million dollars doing this. I think through a combination of the sale plus the distributions along the way, but I I might be wrong. Maybe it's both. He said he had, let's see.

15:14

He spent ten million building these out. And over the over the years, there's about twenty million in distributions

He spent ten million building these out. And over the over the years, there's about twenty million in distributions

15:20

from, that's crazy. So, you know, kind of an amazing outcome, an amazing return. For this guy.

from, that's crazy. So, you know, kind of an amazing outcome, an amazing return. For this guy.

15:25

Yeah. These yeah. I I didn't think that these would be good, and then I, like, met him and started learning about him. He's a nice dude too. People should, go follow him on Twitter. Do how do you know him? I just know him through Twitter. I saw some of like, I've been going back and forth with him a little bit, and then, he listens to the pod. So, you know, He had reached out at some point.

Yeah. These yeah. I I didn't think that these would be good, and then I, like, met him and started learning about him. He's a nice dude too. People should, go follow him on Twitter. Do how do you know him? I just know him through Twitter. I saw some of like, I've been going back and forth with him a little bit, and then, he listens to the pod. So, you know, He had reached out at some point.

15:43

Steph, talk about this pay transparency thing. This interests me a lot. Yeah. So in the last couple years, there's been a bunch of laws that have changed across states. I think Colorado is maybe the most well known where companies have to

Steph, talk about this pay transparency thing. This interests me a lot. Yeah. So in the last couple years, there's been a bunch of laws that have changed across states. I think Colorado is maybe the most well known where companies have to

15:58

depending on the state,

depending on the state,

16:00

disclose certain aspects of a job related to pay. Right? So it might be a range that a specific job requires,

disclose certain aspects of a job related to pay. Right? So it might be a range that a specific job requires,

16:07

also things like even if you're in a job, you can request

also things like even if you're in a job, you can request

16:12

your band and, you know, why you're paid a certain amount and how you compare it to others across the company.

your band and, you know, why you're paid a certain amount and how you compare it to others across the company.

16:18

And so

And so

16:19

that's changing. It's still changing. It's, like, very much in flux. I think there's at least a dozen states that now,

that's changing. It's still changing. It's, like, very much in flux. I think there's at least a dozen states that now,

16:25

require you to share, those pay ranges, for example. But this one girl Hannah Williams, she's twenty six. So super young, quit her job.

require you to share, those pay ranges, for example. But this one girl Hannah Williams, she's twenty six. So super young, quit her job.

16:35

She's making, like, a hundred and fifteen thousand dollars a year. And then in the last year, has just been doing the kind of man or in this case, woman on the street, And all she does is she goes up and she just asks people, hey, what do you do? How much do you make?

She's making, like, a hundred and fifteen thousand dollars a year. And then in the last year, has just been doing the kind of man or in this case, woman on the street, And all she does is she goes up and she just asks people, hey, what do you do? How much do you make?

16:49

But her social accounts have blown up So she has over a million followers on TikTok, again, in in a year,

But her social accounts have blown up So she has over a million followers on TikTok, again, in in a year,

16:56

four hundred fifty thousand on Instagram.

four hundred fifty thousand on Instagram.

16:59

And she's on other channels as well. And so an article was written about her in January, and she had already made six hundred thousand dollars since her switch. And so I'm sure she's made way more now with the accounts being the size they are. But this is one of the the cases. We've talked about this before when there's, like, regulation change. There's like a rule change. A line in the sand is drawn, and then that has implications. And this one's so far ranging. Right? Cause it it impacts

And she's on other channels as well. And so an article was written about her in January, and she had already made six hundred thousand dollars since her switch. And so I'm sure she's made way more now with the accounts being the size they are. But this is one of the the cases. We've talked about this before when there's, like, regulation change. There's like a rule change. A line in the sand is drawn, and then that has implications. And this one's so far ranging. Right? Cause it it impacts

17:25

any job within these given states.

any job within these given states.

17:28

So if you go to her profile, she's doing a really good job. So you go to her profile in TikTok, and you click that link that says stand.

So if you go to her profile, she's doing a really good job. So you go to her profile in TikTok, and you click that link that says stand.

17:35

So check this out. So here's how she's making money. So the top link is an indeed link where it says get a job as a nurse. And so she's getting an affiliate thing. Then she has a market research guide, which is learn how you should do learn how much you should be making. And I guess that's so she can collect emails. But then click attend and,

So check this out. So here's how she's making money. So the top link is an indeed link where it says get a job as a nurse. And so she's getting an affiliate thing. Then she has a market research guide, which is learn how you should do learn how much you should be making. And I guess that's so she can collect emails. But then click attend and,

17:54

attend LA and NYC workshops. So she partnered with Capital One to do local of, like, seminars

attend LA and NYC workshops. So she partnered with Capital One to do local of, like, seminars

18:01

at their banks, like, because some of their banks have cafes.

at their banks, like, because some of their banks have cafes.

18:04

And then she also has, I think, I believe it's a subscription

And then she also has, I think, I believe it's a subscription

18:08

database where you can see individual salary data packed with contextual information.

database where you can see individual salary data packed with contextual information.

18:14

This one is awesome.

This one is awesome.

18:16

This is how you do it. Also, Sean, this is how you do it. And Sam, invested in Stan. So good good use of Stan here for the,

This is how you do it. Also, Sean, this is how you do it. And Sam, invested in Stan. So good good use of Stan here for the,

18:22

putting a link of the bio that lets you let you make a bunch of money.

putting a link of the bio that lets you let you make a bunch of money.

18:26

Yeah. This is cool. We've, we've talked about levels that FYI on the pod before, which was a similar concept, which is like crowdsourcing.

Yeah. This is cool. We've, we've talked about levels that FYI on the pod before, which was a similar concept, which is like crowdsourcing.

18:33

Salary info. So you can if you're an engineer at Facebook, you can go find out. Am I getting paid what other l four engineers get paid, or should I be working at Google and what would I get paid if I was over there?

Salary info. So you can if you're an engineer at Facebook, you can go find out. Am I getting paid what other l four engineers get paid, or should I be working at Google and what would I get paid if I was over there?

18:43

I think they're they're doing an awesome job of this. When we had mentioned this on the pod, somebody

I think they're they're doing an awesome job of this. When we had mentioned this on the pod, somebody

18:47

did this for doctors.

did this for doctors.

18:49

They were like, we I think we had said you should somebody should do this for nurses and doctors, and then they they were like, hey, we're med students. And so they went and did this for doctors who created a database. I think they got acquired by levels. Actually after after hearing it on the pod, and then taking action on it. So definitely think that there's an opportunity here. And I like

They were like, we I think we had said you should somebody should do this for nurses and doctors, and then they they were like, hey, we're med students. And so they went and did this for doctors who created a database. I think they got acquired by levels. Actually after after hearing it on the pod, and then taking action on it. So definitely think that there's an opportunity here. And I like

19:07

Sam, what do you call it? Regulatory inflections?

Sam, what do you call it? Regulatory inflections?

19:10

What's your big word? Like, use inflections?

What's your big word? Like, use inflections?

19:13

Inflections is the the eyewear, the inflections. Is anytime there's, like, a law change, there's well, there's, like, multiple inflections. So there's, like, a tech inflection, which is, like, Uber exists because everyone now has an iPhone or and you have GPS phoned. And there's, like, cultural inflections, which is, like, teens feel comfortable filming themselves.

Inflections is the the eyewear, the inflections. Is anytime there's, like, a law change, there's well, there's, like, multiple inflections. So there's, like, a tech inflection, which is, like, Uber exists because everyone now has an iPhone or and you have GPS phoned. And there's, like, cultural inflections, which is, like, teens feel comfortable filming themselves.

19:30

And then there's regulatory inflections, which is

And then there's regulatory inflections, which is

19:33

this drug is now legal, or this patent is about to expire, or you now in Colorado have to disclose your salary ban. Therefore, it opens up new opportunities.

this drug is now legal, or this patent is about to expire, or you now in Colorado have to disclose your salary ban. Therefore, it opens up new opportunities.

19:43

So this is there's another one you have here that I was gonna say the so you guys have talked about hearing aids on the pod before.

So this is there's another one you have here that I was gonna say the so you guys have talked about hearing aids on the pod before.

19:49

So as of October, the FDA

So as of October, the FDA

19:51

relax their rule, which basically meant hearing aids could be sold over the counter. Which is bullshit that they're not sold over the counter. It's fucking bullshit. Like, it's been bothering me so That and glucose monitors, I'm amazed that they're not sold over the counter. I've been trying to get a hearing aid and they make me go to all these appointments and I miss them in history. Oh, really? Yes. Another fun fact around hearing aids, which I feel like is

relax their rule, which basically meant hearing aids could be sold over the counter. Which is bullshit that they're not sold over the counter. It's fucking bullshit. Like, it's been bothering me so That and glucose monitors, I'm amazed that they're not sold over the counter. I've been trying to get a hearing aid and they make me go to all these appointments and I miss them in history. Oh, really? Yes. Another fun fact around hearing aids, which I feel like is

20:13

interrelated

interrelated

20:14

to the fact that they can I is it now

to the fact that they can I is it now

20:17

already that they can be sold over the counter or is it this coming opportunity? Okay. So it's if they already can. But,

already that they can be sold over the counter or is it this coming opportunity? Okay. So it's if they already can. But,

20:24

apparently, ninety nine percent of hearing aids, or custom hearing aids,

apparently, ninety nine percent of hearing aids, or custom hearing aids,

20:28

are three d printed already. And so there's a few companies that basically own this market currently. But the reason I love this is because three d printing is the epitome of, like, tech hype cycle started in the eighties

are three d printed already. And so there's a few companies that basically own this market currently. But the reason I love this is because three d printing is the epitome of, like, tech hype cycle started in the eighties

20:41

then got way overhyped, wasn't ready. Everyone thought it was dead, but it's, like, come back in these really niche places like hearing aids, we talked to people on trends a while ago that were using three d printing for like dental implants -- Yep. -- things like that. And so I feel like it's it's something

then got way overhyped, wasn't ready. Everyone thought it was dead, but it's, like, come back in these really niche places like hearing aids, we talked to people on trends a while ago that were using three d printing for like dental implants -- Yep. -- things like that. And so I feel like it's it's something

20:58

that actually is, like, overlooked because people were, like, three d printing instead. Wait. What are you, Sean? You said, yep, as if no. You know people doing this for teeth? Yeah. One of my best friends one of my best friends from college. He's a doctor. He's a surgeon, and he's a ENT surgeon. So your nose throat and what he

that actually is, like, overlooked because people were, like, three d printing instead. Wait. What are you, Sean? You said, yep, as if no. You know people doing this for teeth? Yeah. One of my best friends one of my best friends from college. He's a doctor. He's a surgeon, and he's a ENT surgeon. So your nose throat and what he

21:15

I was like, while he was at med school, so this is, like, over the past, like, you know, eight years or whatever. He's been the guys has been at school forever. And,

I was like, while he was at med school, so this is, like, over the past, like, you know, eight years or whatever. He's been the guys has been at school forever. And,

21:22

I was like, how's it going? He's like, oh, you know, it's fine, but, like, I'm having a the most fun because now I run Duke's three d printing,

I was like, how's it going? He's like, oh, you know, it's fine, but, like, I'm having a the most fun because now I run Duke's three d printing,

21:29

facility I'm, like, three d printing, like, just, like, for engineering, like, you're making toys? Or what do you do? And he's, like, no. Like, the medical three d printing. I was, like, wait, I thought med I thought three d printing's, like, not even a thing. Normal shape. You guys are already using it in medicine. He's like, dude, I imp I surgically implanted part of a a skull that I three d printed the other day. Like, you know, we take your jaw shape and then we're able to, like, create, like, the perfect shape that we needed for

facility I'm, like, three d printing, like, just, like, for engineering, like, you're making toys? Or what do you do? And he's, like, no. Like, the medical three d printing. I was, like, wait, I thought med I thought three d printing's, like, not even a thing. Normal shape. You guys are already using it in medicine. He's like, dude, I imp I surgically implanted part of a a skull that I three d printed the other day. Like, you know, we take your jaw shape and then we're able to, like, create, like, the perfect shape that we needed for

21:54

this implant, this, this, this surgical process. And I was like, wow. I had no idea.

this implant, this, this, this surgical process. And I was like, wow. I had no idea.

21:59

And they're doing this with a, like, Basically,

And they're doing this with a, like, Basically,

22:02

it's interesting. Some technologies

it's interesting. Some technologies

22:04

take forever

take forever

22:05

to get into medicine because it's like the high stakes spot And for some, medicine is the only justification

to get into medicine because it's like the high stakes spot And for some, medicine is the only justification

22:11

for putting in the time and the money that it takes to get the technology to work. And I think that's kind of where where,

for putting in the time and the money that it takes to get the technology to work. And I think that's kind of where where,

22:18

three d printing as as gone, where it's, like, it started as, like, this hobbyist thing.

three d printing as as gone, where it's, like, it started as, like, this hobbyist thing.

22:23

But then the real commercialization

But then the real commercialization

22:24

so far has happened

so far has happened

22:26

on the the medical side. I think the same thing's happening kind of in VR. People are trying to redo the hobby thing for a long time, but one of the better more commercial use cases of VR is

on the the medical side. I think the same thing's happening kind of in VR. People are trying to redo the hobby thing for a long time, but one of the better more commercial use cases of VR is

22:36

you know, doctor training, flight, you know, a pilot training,

you know, doctor training, flight, you know, a pilot training,

22:40

things like, you know, you know, imagining Construction. Yeah. Exactly. Anything where you need sort of visualize and and, plan something. You it's worth the money to develop a a a really high quality VR simulation because it's cheaper than doing a real a real, prototype of it. Hey, man. I didn't I didn't know you I I didn't know you had the side of you. I got friends in I got friends in hospitals as they say.

things like, you know, you know, imagining Construction. Yeah. Exactly. Anything where you need sort of visualize and and, plan something. You it's worth the money to develop a a a really high quality VR simulation because it's cheaper than doing a real a real, prototype of it. Hey, man. I didn't I didn't know you I I didn't know you had the side of you. I got friends in I got friends in hospitals as they say.

23:02

Well, you're Indian. Of course.

Well, you're Indian. Of course.

23:05

Of course, you do. You're the odd man out, but, you know, you're you're a shill in web three for years. Turns out

Of course, you do. You're the odd man out, but, you know, you're you're a shill in web three for years. Turns out

23:11

You're a practical guy as well.

You're a practical guy as well.

23:13

We put the blockchain in your brain, baby.

We put the blockchain in your brain, baby.

23:17

Yeah. Do the, Do this? Well, I also for this hearing aid thing, I met these guys that were doing seven million a month in sales on their hearing aid brand that I had never heard of. And I was like, oh,

Yeah. Do the, Do this? Well, I also for this hearing aid thing, I met these guys that were doing seven million a month in sales on their hearing aid brand that I had never heard of. And I was like, oh,

23:28

Maybe,

Maybe,

23:29

this makes a lot of sense, actually, like DDC hearing aids. I think that's actually gonna be a big deal.

this makes a lot of sense, actually, like DDC hearing aids. I think that's actually gonna be a big deal.

23:35

Was it bootstrapped?

Was it bootstrapped?

23:37

They I don't know if they're fully bootstrapped, but, like, yeah, they're not, like, venture act. It's like -- But they made -- bootstrapped, and then, like, their uncle gave them some money to keep scaling it. That's that's the same like that sort of vibe.

They I don't know if they're fully bootstrapped, but, like, yeah, they're not, like, venture act. It's like -- But they made -- bootstrapped, and then, like, their uncle gave them some money to keep scaling it. That's that's the same like that sort of vibe.

23:47

An they're profitable?

An they're profitable?

23:49

I mean, I'm just turning you on. Yeah. They were. Probably

I mean, I'm just turning you on. Yeah. They were. Probably

23:53

more.

more.

23:57

Oh my god. How far how far away from the coast did they live? Are they

Oh my god. How far how far away from the coast did they live? Are they

24:02

inland?

inland?

24:05

Alright. Let's

Alright. Let's

24:09

Our software is the worst. Have you heard of HubSpot?

Our software is the worst. Have you heard of HubSpot?

24:13

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. Hub off. Girlbetter.

See, most CRMs are a cobbled together mess, but HubSpot is easy to adopt and actually looks gorgeous. I think I love our new CRM. Our software is the best. Hub off. Girlbetter.

24:24

We have two things. Sean, you wanna go first? I gotta come clean. I have a,

We have two things. Sean, you wanna go first? I gotta come clean. I have a,

24:29

like, a very late disclaimer I have to give. So a a few episodes ago, maybe, like, four or five episodes ago, we had talked about a business idea that was, like, a children's play space basically, you go there and you, like Yeah. It's just a place to play. You pay pay members should be, and you go play with all these cool toys inside. Anyways, I was like, oh, it turns out like, interesting business. It's a franchise thing. Blah blah blah. Anyways, but and you you you you just went there. You didn't know anything about it. I didn't even go there. Ben went there. Well, my business partner went there. He was telling me about he's like, yeah. Like, you know, I was talking to the guy, and here's their occupancy, here's their if that's true, then here's what they would be making.

like, a very late disclaimer I have to give. So a a few episodes ago, maybe, like, four or five episodes ago, we had talked about a business idea that was, like, a children's play space basically, you go there and you, like Yeah. It's just a place to play. You pay pay members should be, and you go play with all these cool toys inside. Anyways, I was like, oh, it turns out like, interesting business. It's a franchise thing. Blah blah blah. Anyways, but and you you you you just went there. You didn't know anything about it. I didn't even go there. Ben went there. Well, my business partner went there. He was telling me about he's like, yeah. Like, you know, I was talking to the guy, and here's their occupancy, here's their if that's true, then here's what they would be making.

25:03

Well,

Well,

25:05

I went and looked at the website and, before and after. And, basically,

I went and looked at the website and, before and after. And, basically,

25:10

meetings, like, bookings to, like, inquire about a franchise got booked out for, like, four and a half months. After the pod. And I just wanna say,

meetings, like, bookings to, like, inquire about a franchise got booked out for, like, four and a half months. After the pod. And I just wanna say,

25:18

I have no idea if this is a good business or not. That was a estimate

I have no idea if this is a good business or not. That was a estimate

25:22

that was a single experience. It was, hey. This that's kinda cool. That could make money. I do not endorse this. I don't know if it's good or bad. I can't say either way. And I really hope that a bunch of people didn't go buy franchises of this thing thinking that, that I was vouching for this. So I just had to say that because I saw all those meetings get booked. And I got a little nervous. I was like, oh, wait. This is not a,

that was a single experience. It was, hey. This that's kinda cool. That could make money. I do not endorse this. I don't know if it's good or bad. I can't say either way. And I really hope that a bunch of people didn't go buy franchises of this thing thinking that, that I was vouching for this. So I just had to say that because I saw all those meetings get booked. And I got a little nervous. I was like, oh, wait. This is not a,

25:44

I can't cosign this. I can't vouch for this either direction. I just needed to say that upfront. So please don't, mortgage the house and go buy a franchise of this thing. Did they reach out to you? No. They didn't. No. Think they knew what I don't think they knew what happened.

I can't cosign this. I can't vouch for this either direction. I just needed to say that upfront. So please don't, mortgage the house and go buy a franchise of this thing. Did they reach out to you? No. They didn't. No. Think they knew what I don't think they knew what happened.

25:58

That MFM effect. Well, and the second thing is, so we have, like, these sources, wherever, like, I'm about to talk about something health related or, like, I don't know, in your case, in that example, the franchise related or real estate related, we have, like, three or four buddies who will, like, text and be like, hey, we're thinking about talking about this. What's your opinion on x, y, and z and they'll kinda give us some insight?

That MFM effect. Well, and the second thing is, so we have, like, these sources, wherever, like, I'm about to talk about something health related or, like, I don't know, in your case, in that example, the franchise related or real estate related, we have, like, three or four buddies who will, like, text and be like, hey, we're thinking about talking about this. What's your opinion on x, y, and z and they'll kinda give us some insight?

26:19

One of those guys, his name's Adam Bornstein. I met Adam because he was, like, he basically ran a lot of Tim Ferris' stuff.

One of those guys, his name's Adam Bornstein. I met Adam because he was, like, he basically ran a lot of Tim Ferris' stuff.

26:26

And one time, he had this conference called two twelve. He invited me to go, and they would rent out, like, the four seasons. And one time, checked into my room. And it was so big. I called down to the front desk. And I was like, hey. Who do I share this room with? Is that and it was a four thousand square foot four seasons penthouse, the presidential suite

And one time, he had this conference called two twelve. He invited me to go, and they would rent out, like, the four seasons. And one time, checked into my room. And it was so big. I called down to the front desk. And I was like, hey. Who do I share this room with? Is that and it was a four thousand square foot four seasons penthouse, the presidential suite

26:44

that had, like, a sixteen person dining table at movie theater, and that's how I met Adam. It's he invited me. Come to his event. And so I've always asked him for health stuff. Well, he just had a book come out. It's called, you can't screw this up.

that had, like, a sixteen person dining table at movie theater, and that's how I met Adam. It's he invited me. Come to his event. And so I've always asked him for health stuff. Well, he just had a book come out. It's called, you can't screw this up.

26:55

I'm trying to think of the best way to summarize it it's basically so I have this thing written down. It's basically Ryan Holiday, James Clear, Tim Ferris, like, that style of writing, and like that, like,

I'm trying to think of the best way to summarize it it's basically so I have this thing written down. It's basically Ryan Holiday, James Clear, Tim Ferris, like, that style of writing, and like that, like,

27:05

I don't know. Simple hacks, but that's kind of a bad word, but I don't mean it that way. But, like, these simple hacks on how you can create healthier diet habits

I don't know. Simple hacks, but that's kind of a bad word, but I don't mean it that way. But, like, these simple hacks on how you can create healthier diet habits

27:13

So the book is called, you can't screw this up. He also worked with Arnold Sworseneger, and that's who got,

So the book is called, you can't screw this up. He also worked with Arnold Sworseneger, and that's who got,

27:19

he got to write the forward

he got to write the forward

27:21

So I just wanna give a shout out to Adam. He's a friend of the pod, so I wanna give him a shout out. But let's do these jobs of the future. I think this is a good one. Yeah. And I also love that you're branding this steps list. Well done. Wait. Wait. Wait. Take your time. I had to. I love Sarah's list.

So I just wanna give a shout out to Adam. He's a friend of the pod, so I wanna give him a shout out. But let's do these jobs of the future. I think this is a good one. Yeah. And I also love that you're branding this steps list. Well done. Wait. Wait. Wait. Take your time. I had to. I love Sarah's list.

27:35

But, yeah, this all comes from, I guess, two things. One,

But, yeah, this all comes from, I guess, two things. One,

27:39

people think AI is taking all of our jobs. I personally don't fully agree with that. We don't need to dive into that. Well, what's the what's the official stance at ten z right now. Is there, like, a I just need for a sixteen z, but we're tech ops.

people think AI is taking all of our jobs. I personally don't fully agree with that. We don't need to dive into that. Well, what's the what's the official stance at ten z right now. Is there, like, a I just need for a sixteen z, but we're tech ops.

27:54

Yeah.

Yeah.

27:55

So they just, like, is there, like, a poster where it said, like, web three is future. They just, like, put an x over it. They just wrote AI.

So they just, like, is there, like, a poster where it said, like, web three is future. They just, like, put an x over it. They just wrote AI.

28:02

No comment. No comment. But

No comment. No comment. But

28:05

what I'll say is we even on this pot, talked about different jobs,

what I'll say is we even on this pot, talked about different jobs,

28:10

that

that

28:11

don't quite exist or maybe are starting to exist. I've talked about chief automation officers

don't quite exist or maybe are starting to exist. I've talked about chief automation officers

28:16

Sean, you've talked about this idea of, like, a mental fitness coach.

Sean, you've talked about this idea of, like, a mental fitness coach.

28:20

And I guess this idea of steps list is partially, I wanna share a few ideas today, but I also wanna hear from the listeners, like, what are the jobs

And I guess this idea of steps list is partially, I wanna share a few ideas today, but I also wanna hear from the listeners, like, what are the jobs

28:29

that you think are

that you think are

28:31

as, you know, some people might say a little more anti fragile.

as, you know, some people might say a little more anti fragile.

28:34

But also that, again, like, don't quite exist yet or early. The types of things we would have talked about in transit. Start with the stat you have here, because I think the stat actually

But also that, again, like, don't quite exist yet or early. The types of things we would have talked about in transit. Start with the stat you have here, because I think the stat actually

28:43

makes it clear that these aren't just like

makes it clear that these aren't just like

28:45

like, oh, cute things on the fringe. It's like, no. This is the future.

like, oh, cute things on the fringe. It's like, no. This is the future.

28:49

Yeah. So, apparently, eighty five percent of employment growth in the last eighty years came from new jobs. So a k a

Yeah. So, apparently, eighty five percent of employment growth in the last eighty years came from new jobs. So a k a

28:57

Between nineteen forty and today, eighty five percent of employment growth came from jobs that did not exist in nineteen forty. Did they not exist because, like, AI didn't exist, or did they not exist because it's by new comp new businesses, like, new businesses that are being created? Title didn't exist is what you're saying. Yep.

Between nineteen forty and today, eighty five percent of employment growth came from jobs that did not exist in nineteen forty. Did they not exist because, like, AI didn't exist, or did they not exist because it's by new comp new businesses, like, new businesses that are being created? Title didn't exist is what you're saying. Yep.

29:15

So even, you know, simple examples of this that I think anyone can recognize from even the last few decades before

So even, you know, simple examples of this that I think anyone can recognize from even the last few decades before

29:22

Two thousand eight, two thousand nine, the idea of a social media manager did not exist. The idea of a UX designer did not exist. And those are jobs that truly, like, what, tens of thousands, hundreds of thousands of people now do these jobs. And so there's going to be versions of this I think it's a little more brain wracking to figure out in the age of AI because you can always ask like, oh, well, is this gonna disappear in three years instead of thirty?

Two thousand eight, two thousand nine, the idea of a social media manager did not exist. The idea of a UX designer did not exist. And those are jobs that truly, like, what, tens of thousands, hundreds of thousands of people now do these jobs. And so there's going to be versions of this I think it's a little more brain wracking to figure out in the age of AI because you can always ask like, oh, well, is this gonna disappear in three years instead of thirty?

29:49

But I think actually there there's maybe, like, frameworks to think about this. So for example,

But I think actually there there's maybe, like, frameworks to think about this. So for example,

29:54

I think drones are kind of hitting that we talked about three d printing, hitting that stage where

I think drones are kind of hitting that we talked about three d printing, hitting that stage where

30:00

a lot of consumers own drones, but a lot of companies are also starting to use drones. And so, like, what within

a lot of consumers own drones, but a lot of companies are also starting to use drones. And so, like, what within

30:06

that

that

30:07

that industry

that industry

30:08

could exist? It could be, like,

could exist? It could be, like,

30:10

drone technicians. There's a lot of drones. People are gonna need to fix those drones. Is there, like, drone traffic control?

drone technicians. There's a lot of drones. People are gonna need to fix those drones. Is there, like, drone traffic control?

30:17

There's aircraft traffic control. So why wouldn't there be? Right? Safety inspector, charging installation,

There's aircraft traffic control. So why wouldn't there be? Right? Safety inspector, charging installation,

30:23

blah blah blah. Exactly.

blah blah blah. Exactly.

30:24

Exactly.

Exactly.

30:25

And so my question for you guys is, like, anything on your radar. Like Well, let's start with the ones you talked about before. So you you said it quickly, but I think it's worth repeating because you were on, I don't know, a year ago when you said So chief automation officer. When you said that, at that time, this was kind of, like, definitely pre AI being, like, the thing that everybody's talking about.

And so my question for you guys is, like, anything on your radar. Like Well, let's start with the ones you talked about before. So you you said it quickly, but I think it's worth repeating because you were on, I don't know, a year ago when you said So chief automation officer. When you said that, at that time, this was kind of, like, definitely pre AI being, like, the thing that everybody's talking about.

30:44

What does a chief automation officer do? And why did you think that was a cool job? Like a job of the future?

What does a chief automation officer do? And why did you think that was a cool job? Like a job of the future?

30:50

Yeah. So, I mean, a lot of companies will have a CTO.

Yeah. So, I mean, a lot of companies will have a CTO.

30:54

The CTO typically though is so wrapped up on, like, what's our infrastructure

The CTO typically though is so wrapped up on, like, what's our infrastructure

30:59

is, you know, cyber security, what's our our

is, you know, cyber security, what's our our

31:03

How are we tackling that and how are we keeping our, you know, our company safe? Our data safe? What they often aren't focused on? And maybe some people would argue this is the role of the COO, but is how do I actually take the technology that exists today like AI,

How are we tackling that and how are we keeping our, you know, our company safe? Our data safe? What they often aren't focused on? And maybe some people would argue this is the role of the COO, but is how do I actually take the technology that exists today like AI,

31:18

and enable every single person within my company to understand how to up level their jobs. Right? So, like, to become three x more productive. Because most of those people, unfortunately,

and enable every single person within my company to understand how to up level their jobs. Right? So, like, to become three x more productive. Because most of those people, unfortunately,

31:30

either aren't plugged into the technology,

either aren't plugged into the technology,

31:32

don't have the, like,

don't have the, like,

31:34

excitement to actually implement it within their job, or honestly, it's just one of those, like, you don't know what you don't know. Stephan, can I give you let me give you a compliment?

excitement to actually implement it within their job, or honestly, it's just one of those, like, you don't know what you don't know. Stephan, can I give you let me give you a compliment?

31:43

I remember that pod that we did where you talked about that. At Hampton,

I remember that pod that we did where you talked about that. At Hampton,

31:47

the first hire we made was an automation expert. Really? The very first hire. His name's Grant. All he does is automate stuff. So he's basically,

the first hire we made was an automation expert. Really? The very first hire. His name's Grant. All he does is automate stuff. So he's basically,

31:55

a Zapier

a Zapier

31:56

plus airtable expert.

plus airtable expert.

31:58

Yeah. And because one of our values early on was we wanna grow to be big, but we don't wanna have to hire loads of people. So let's right away, start automating stuff, and it was because of that conversation. So the very first hire we made was an automation expert. That's awesome. And you know what?

Yeah. And because one of our values early on was we wanna grow to be big, but we don't wanna have to hire loads of people. So let's right away, start automating stuff, and it was because of that conversation. So the very first hire we made was an automation expert. That's awesome. And you know what?

32:13

It is fucking awesome. And the it is awesome. Bottleneck is not typically like you have to create new things. It's that they're basically, you're bridging a gap Usually a duct tape, a ton of stuff. There's a process we're doing that's kind of tedious manual repetitive or, low value add. But needs to be done. And then there's tools that could do that. If you knew they existed, and you knew how to pipe them together and stitch them together so that they actually work. And what this person does, and that, like, I I do this at our company almost by accident, which is, like, for our e commerce companies. Like, I just discovered yesterday. There's somebody who's just has to, like, spend hours a week just like square cropping photos so that they look better in Shopify from what the photographer gives them. And I was like,

It is fucking awesome. And the it is awesome. Bottleneck is not typically like you have to create new things. It's that they're basically, you're bridging a gap Usually a duct tape, a ton of stuff. There's a process we're doing that's kind of tedious manual repetitive or, low value add. But needs to be done. And then there's tools that could do that. If you knew they existed, and you knew how to pipe them together and stitch them together so that they actually work. And what this person does, and that, like, I I do this at our company almost by accident, which is, like, for our e commerce companies. Like, I just discovered yesterday. There's somebody who's just has to, like, spend hours a week just like square cropping photos so that they look better in Shopify from what the photographer gives them. And I was like,

32:55

Wait. You do this for how many pictures? And they're like, yeah, it sucks.

Wait. You do this for how many pictures? And they're like, yeah, it sucks.

32:59

And I was like, you know there's this tool that will just bulk you bulk upload and it'll do that. And then it'll put them it'll pipe it to you here in Slack. And you could see, it, you know, we'll use a different tool to pipe it into Slack, and you'll see if there's one that's off because you could just kinda skim this with your eyes, and and then you'll just be able to fix the one off. That's not good. But ninety eight percent of them will just be done well the first time automatically by this one tool. And they're like, oh, shit. That's like, you know, thank you. That saves me a bunch of time. And now I could go do things that are actually gonna drive a little more growth versus just like, some bullshit that had to be done.

And I was like, you know there's this tool that will just bulk you bulk upload and it'll do that. And then it'll put them it'll pipe it to you here in Slack. And you could see, it, you know, we'll use a different tool to pipe it into Slack, and you'll see if there's one that's off because you could just kinda skim this with your eyes, and and then you'll just be able to fix the one off. That's not good. But ninety eight percent of them will just be done well the first time automatically by this one tool. And they're like, oh, shit. That's like, you know, thank you. That saves me a bunch of time. And now I could go do things that are actually gonna drive a little more growth versus just like, some bullshit that had to be done.

33:33

And, how many of those are there? In every company, there's a ton of those. And I And the problem. Yeah. The problem is, Sean, is even, let's say that hypothetically, you only have ten people, even though you've been ten people for three years, just ten people has created enough habit

And, how many of those are there? In every company, there's a ton of those. And I And the problem. Yeah. The problem is, Sean, is even, let's say that hypothetically, you only have ten people, even though you've been ten people for three years, just ten people has created enough habit

33:49

that even getting an automation person's in now, it's gonna be like, oh, man. Where do I start? So doing it with ten thousand people is, like, an impossible task. That's why we were, like, Let's get this right away. Let's do this right away. Yeah. There should be, like, a ratio. Like, for every ten employees you have, you have one chief automate or not chief automation sir, but someone who knows how to automate. You just pair them with teams and you they literally do user interviews. They sit down. They say, hey, let me shadow you for a day. Let me just see what you do. And then from there, I bet anyone, myself included who tries to automate what I can, they would just pick up so many things of, like, Why are you doing that at all? So I think you should also have this for,

that even getting an automation person's in now, it's gonna be like, oh, man. Where do I start? So doing it with ten thousand people is, like, an impossible task. That's why we were, like, Let's get this right away. Let's do this right away. Yeah. There should be, like, a ratio. Like, for every ten employees you have, you have one chief automate or not chief automation sir, but someone who knows how to automate. You just pair them with teams and you they literally do user interviews. They sit down. They say, hey, let me shadow you for a day. Let me just see what you do. And then from there, I bet anyone, myself included who tries to automate what I can, they would just pick up so many things of, like, Why are you doing that at all? So I think you should also have this for,

34:30

team collaboration. Have you guys ever read this book five dysfunctions of a team?

team collaboration. Have you guys ever read this book five dysfunctions of a team?

34:34

Yeah. By Patrick something. I don't even know who he's it's a great book. So I love that book. I think other people It's like a narrative trick. Right? Other people I think don't really like. It's kinda like fiction. It's a it's a business

Yeah. By Patrick something. I don't even know who he's it's a great book. So I love that book. I think other people It's like a narrative trick. Right? Other people I think don't really like. It's kinda like fiction. It's a it's a business

34:45

advice book, but it's written as a fictional story, which is cool because that's not usually how those are written. And it's basically describes, like, There's a company, you know, whatever, ACME Inc. And they go to this, like, team off-site, and they're trying to figure something out. And then you have these, like, four personalities or five personalities, whatever. And,

advice book, but it's written as a fictional story, which is cool because that's not usually how those are written. And it's basically describes, like, There's a company, you know, whatever, ACME Inc. And they go to this, like, team off-site, and they're trying to figure something out. And then you have these, like, four personalities or five personalities, whatever. And,

35:02

And it shows the, like, different ways that a team could be dysfunctional.

And it shows the, like, different ways that a team could be dysfunctional.

35:06

And once I worked in a bigger, like, you know, I've worked in kinda, like, two person teams. That's what I'm in now.

And once I worked in a bigger, like, you know, I've worked in kinda, like, two person teams. That's what I'm in now.

35:12

Well, I I think the takeaway of the or the what the you forgot this part where it says the point the the reason the book's called that is

Well, I I think the takeaway of the or the what the you forgot this part where it says the point the the reason the book's called that is

35:18

successful teams all look different, but every dysfunctional company would say. Yeah. And and here's the five things that they all have. Exactly. And you kind of identify them, but identifies it. And, and the way the book's written is kinda cool. I think it's sort of, like, it's it's here's a situation. They have two people who both have kinda, like, valid perspectives.

successful teams all look different, but every dysfunctional company would say. Yeah. And and here's the five things that they all have. Exactly. And you kind of identify them, but identifies it. And, and the way the book's written is kinda cool. I think it's sort of, like, it's it's here's a situation. They have two people who both have kinda, like, valid perspectives.

35:35

Or one person doesn't realize that the thing that they're saying is causing the other people to feel a certain way and causing all these, like, second order effects.

Or one person doesn't realize that the thing that they're saying is causing the other people to feel a certain way and causing all these, like, second order effects.

35:42

Anyways, it's a good book for, like, management, I guess. But what I the but I guess my real takeaway is, like, I've been in a bunch of companies where they do these, like, it's, like,

Anyways, it's a good book for, like, management, I guess. But what I the but I guess my real takeaway is, like, I've been in a bunch of companies where they do these, like, it's, like,

35:51

shit builds up, and then they're like, we need an executive coach. We need a team off-site. We need to, like,

shit builds up, and then they're like, we need an executive coach. We need a team off-site. We need to, like,

35:57

break down all the scar tissue that's being built and, like, dysfunction that's in the team and resentment that's in the team, and what all these things that are not allowing us to perform at our best. I actually think that companies should embed this in company. So I think there should be somebody that floats around.

break down all the scar tissue that's being built and, like, dysfunction that's in the team and resentment that's in the team, and what all these things that are not allowing us to perform at our best. I actually think that companies should embed this in company. So I think there should be somebody that floats around.

36:11

That's basically, like, the the chicken billions who's, like, the the team psychologist or whatever. It's sort of like that. But instead of one on one What's her name? I love that lady. Yeah. I stopped watching the show after season one. So I I I forgot, but

That's basically, like, the the chicken billions who's, like, the the team psychologist or whatever. It's sort of like that. But instead of one on one What's her name? I love that lady. Yeah. I stopped watching the show after season one. So I I I forgot, but

36:25

she's awesome. She's Wendy Rose. Yeah.

she's awesome. She's Wendy Rose. Yeah.

36:28

So, basically, instead of that, it's somebody who just sits in meetings and takes notes. And every week, they just deliver, like,

So, basically, instead of that, it's somebody who just sits in meetings and takes notes. And every week, they just deliver, like,

36:34

Sam, do you know that

Sam, do you know that

36:36

you do this, and you say this, and that that's making these did you did you notice that that makes these people feel this way? And it And when they walk out of the room, you know, they're not gonna go do the thing you want in the way you want because of the way you said it. Or this person just didn't have that information.

you do this, and you say this, and that that's making these did you did you notice that that makes these people feel this way? And it And when they walk out of the room, you know, they're not gonna go do the thing you want in the way you want because of the way you said it. Or this person just didn't have that information.

36:51

And they were put on the spot. Maybe you should put in a process that gets the information on a dashboard that everybody sees beforehand or whatever. Right? Like, somebody that identifies dysfunction, because let's say for every ten people you hire,

And they were put on the spot. Maybe you should put in a process that gets the information on a dashboard that everybody sees beforehand or whatever. Right? Like, somebody that identifies dysfunction, because let's say for every ten people you hire,

37:03

if you can make that team ten percent more efficient,

if you can make that team ten percent more efficient,

37:06

You've basically created one extra employee without that payroll.

You've basically created one extra employee without that payroll.

37:11

And so I think that the numbers would the ROI would be there if you had this, but I'm surprised this doesn't exist. So I think that's a kind of a job in the of the future is basically, like, a collaboration expert. So somebody that, like, is a is, like,

And so I think that the numbers would the ROI would be there if you had this, but I'm surprised this doesn't exist. So I think that's a kind of a job in the of the future is basically, like, a collaboration expert. So somebody that, like, is a is, like,

37:24

internal,

internal,

37:26

you know, compass, team compass to figure out, like, you know, how where are the Hey. You like that word, Dula, gotta use that word doula here. Yeah. Yeah. I guess I'll just keep you as a doula as a guy,

you know, compass, team compass to figure out, like, you know, how where are the Hey. You like that word, Dula, gotta use that word doula here. Yeah. Yeah. I guess I'll just keep you as a doula as a guy,

37:36

and pissing everybody off. Sam, what do you think? Any jobs that stand out to you?

and pissing everybody off. Sam, what do you think? Any jobs that stand out to you?

37:41

What are you guys hiring for?

What are you guys hiring for?

37:45

I don't even fucking know.

I don't even fucking know.

37:48

But nothing that, like,

But nothing that, like,

37:50

some of the ones that are, like, bullshit that you see out there, and then I see the titles and I'm, like, oh, you don't you're not actually good at that. Is community manager like, community manager is like a title that I actually don't think most people know how to make community.

some of the ones that are, like, bullshit that you see out there, and then I see the titles and I'm, like, oh, you don't you're not actually good at that. Is community manager like, community manager is like a title that I actually don't think most people know how to make community.

38:02

So that's kind of like a nonsense one. We we here's one from the podcast that we've talked about. Like,

So that's kind of like a nonsense one. We we here's one from the podcast that we've talked about. Like,

38:08

we have, like, a podcast producer,

we have, like, a podcast producer,

38:10

Ben Wilson right now, and we have, you know, people will have, like, social media manager. They have, like, all these different functions, but

Ben Wilson right now, and we have, you know, people will have, like, social media manager. They have, like, all these different functions, but

38:17

What I told the team, I was like, I think we just need, like, a band manager. It's basically like Yeah. If it podcasts are cut as they get more successful, they're kinda like a band. You have the talent the face. They get on stage. They perform. And then there's all the shit that that that needs to be done, like, whether it's, like, we're going on tour. We wanna sell merch. We wanna,

What I told the team, I was like, I think we just need, like, a band manager. It's basically like Yeah. If it podcasts are cut as they get more successful, they're kinda like a band. You have the talent the face. They get on stage. They perform. And then there's all the shit that that that needs to be done, like, whether it's, like, we're going on tour. We wanna sell merch. We wanna,

38:35

like, develop this cult following of fans that just love us because we just do dope shit that, like, is fan service, fan love. Then you have the recording stuff that's gotta get done. And you kinda just need somebody who's, like, a hybrid of business manager or an agent,

like, develop this cult following of fans that just love us because we just do dope shit that, like, is fan service, fan love. Then you have the recording stuff that's gotta get done. And you kinda just need somebody who's, like, a hybrid of business manager or an agent,

38:47

as well as, like, somebody who's kinda had got the community building skills of a community manager, and that's what a a band manager is for bands. And I think that you're gonna see this more for,

as well as, like, somebody who's kinda had got the community building skills of a community manager, and that's what a a band manager is for bands. And I think that you're gonna see this more for,

38:57

for podcasts and YouTubers is, like,

for podcasts and YouTubers is, like,

38:59

it is a is a role that's sort of like the band manager, like, the Milk Boys and whatever they have that. It's like, but most others don't have it underneath them. Oh, yeah. For sure. What are the what are the what's the what are the lists that you have here? Head remote and then cyber actuary. What are those? So head of remote is kind of similar to the thing that you mentioned, Sean, but it's like There's so much dysfunction at companies, especially the ones that transition from being non remote to remote. Totally. Just copy and pasted a bunch of things from the office. They don't actually know how to build a remote organization from the ground up, how to do things asynchronously.

it is a is a role that's sort of like the band manager, like, the Milk Boys and whatever they have that. It's like, but most others don't have it underneath them. Oh, yeah. For sure. What are the what are the what's the what are the lists that you have here? Head remote and then cyber actuary. What are those? So head of remote is kind of similar to the thing that you mentioned, Sean, but it's like There's so much dysfunction at companies, especially the ones that transition from being non remote to remote. Totally. Just copy and pasted a bunch of things from the office. They don't actually know how to build a remote organization from the ground up, how to do things asynchronously.

39:33

And so it's kind of crazy when you think about how macro a shift that is for, like, you know, thousands of people to be doing things all one way. This is switching to a totally new way and to have no, like, expertise

And so it's kind of crazy when you think about how macro a shift that is for, like, you know, thousands of people to be doing things all one way. This is switching to a totally new way and to have no, like, expertise

39:45

from someone to actually guide that. So that's the idea of head of remote. And some companies already have this. Right? Get loud. Remote work off

from someone to actually guide that. So that's the idea of head of remote. And some companies already have this. Right? Get loud. Remote work off

39:53

or RWA, what would they do? It's like, well,

or RWA, what would they do? It's like, well,

39:56

people, like, I know in our company. It's like, well, first, they have to it's kinda like IT. There's like, well, they need to have, like, a good home setup. Sam, you talked about this, like, need to not look like dog shit on camera whether internally or with our clients and our customers. So, like, how do we make sure everybody's got, like, a good zoom setup? Okay. Secondly, like, how do we create some best practices around remote working and and how to, like, you know, do stuff that's different now that we're not all in the office? We could just, like, look each other and talk to each other real quick. And, how do we set boundaries for different time zones? How do we plan meeting? You know, like, all of that, I think, is is definitely in in Location based pay. I mean, isn't this crazy, like, to your,

people, like, I know in our company. It's like, well, first, they have to it's kinda like IT. There's like, well, they need to have, like, a good home setup. Sam, you talked about this, like, need to not look like dog shit on camera whether internally or with our clients and our customers. So, like, how do we make sure everybody's got, like, a good zoom setup? Okay. Secondly, like, how do we create some best practices around remote working and and how to, like, you know, do stuff that's different now that we're not all in the office? We could just, like, look each other and talk to each other real quick. And, how do we set boundaries for different time zones? How do we plan meeting? You know, like, all of that, I think, is is definitely in in Location based pay. I mean, isn't this crazy, like, to your,

40:31

idea with Hampton Sam of the nice background?

idea with Hampton Sam of the nice background?

40:35

The same companies that had these really strict clothing

The same companies that had these really strict clothing

40:39

rules. Like, you have to show up in a suit and you have to look this way. Are letting people sit with their MacBook under their chin with, like, a thirty ass background behind them showing up to their business meetings, trying to win a client. And it's like, where's your digital suit? You know, like Right. They don't care. They don't even think about that because it's so outside of their field of view.

rules. Like, you have to show up in a suit and you have to look this way. Are letting people sit with their MacBook under their chin with, like, a thirty ass background behind them showing up to their business meetings, trying to win a client. And it's like, where's your digital suit? You know, like Right. They don't care. They don't even think about that because it's so outside of their field of view.

40:59

But that's just one example. And I think But you guys do that in a sixteen c because, like, when I imagine a sixteen, they're like, that's a khaki pants. That that's a khaki pants type of place. Well,

But that's just one example. And I think But you guys do that in a sixteen c because, like, when I imagine a sixteen, they're like, that's a khaki pants. That that's a khaki pants type of place. Well,

41:10

I don't I don't think we have a a clothing code, but we do Dude, like, lululemon

I don't I don't think we have a a clothing code, but we do Dude, like, lululemon

41:15

ABC pants is, like, the official pants of men.

ABC pants is, like, the official pants of men.

41:19

Yeah. Here's something that a sixteen z does do that I never, like, put together as related to this, but, like, their design team will create

Yeah. Here's something that a sixteen z does do that I never, like, put together as related to this, but, like, their design team will create

41:28

every quarter of these beautiful zoom backgrounds

every quarter of these beautiful zoom backgrounds

41:31

that the the company uses. And they actually look good. You know, I feel like a lot of Zoom backgrounds are like the company's logo kind of awkwardly, like, photoshop in the background and just like the character.

that the the company uses. And they actually look good. You know, I feel like a lot of Zoom backgrounds are like the company's logo kind of awkwardly, like, photoshop in the background and just like the character.

41:42

And they again, they refresh them every quarter. Everyone has access to them. So there's at least that visual

And they again, they refresh them every quarter. Everyone has access to them. So there's at least that visual

41:48

consistency.

consistency.

41:50

But I don't know if we have a clothing code. But I hope some of your bosses and employees listen to this, and I just want them to hear me say this. It is me and Sean making fun of you guys, not step. Just fly.

But I don't know if we have a clothing code. But I hope some of your bosses and employees listen to this, and I just want them to hear me say this. It is me and Sean making fun of you guys, not step. Just fly.

42:02

So Sean is with a threat there. That was awesome. I bet you're like, It's, like, on TV with, like, put the camera on me. Put the camera on me. Listen to no. Hey on me. And then you look down the barrel and you just deliver some, like, wrestling promo, what I thought you were about to do, but you were trying to cover Sam's version is like, look at me, and he's like, you're great.

So Sean is with a threat there. That was awesome. I bet you're like, It's, like, on TV with, like, put the camera on me. Put the camera on me. Listen to no. Hey on me. And then you look down the barrel and you just deliver some, like, wrestling promo, what I thought you were about to do, but you were trying to cover Sam's version is like, look at me, and he's like, you're great.

42:22

No one believes in you more than me.

No one believes in you more than me.

42:25

Well, and I had a friend that lived in China And, I used to, like, text him all the time, and then be like, dude, your government sucks. What's going on with that? And then I would reply with by the way, whoever's reading this, it is me saying this.

Well, and I had a friend that lived in China And, I used to, like, text him all the time, and then be like, dude, your government sucks. What's going on with that? And then I would reply with by the way, whoever's reading this, it is me saying this.

42:41

Yeah. Don't disappear, my friend.

Yeah. Don't disappear, my friend.

42:44

But they invest in the cool zoom backgrounds and stuff, you know. They got the,

But they invest in the cool zoom backgrounds and stuff, you know. They got the,

42:49

I think what, like, seven hundred million in management fees. Those those management fees gotta go somewhere. So I'm glad they're putting them to good use.

I think what, like, seven hundred million in management fees. Those those management fees gotta go somewhere. So I'm glad they're putting them to good use.

42:56

Yeah.

Yeah.

42:57

But, I mean, just to summarize on the head of remote thing, think about I think maybe the easiest way to think about it is there's all these macro tech trends, right, like remote work, AI, automation,

But, I mean, just to summarize on the head of remote thing, think about I think maybe the easiest way to think about it is there's all these macro tech trends, right, like remote work, AI, automation,

43:08

cybersecurity.

cybersecurity.

43:09

Right? Like, the idea of it, like, a chief security officer didn't exist, like, ten years ago, right, because that just became such an important

Right? Like, the idea of it, like, a chief security officer didn't exist, like, ten years ago, right, because that just became such an important

43:17

I guess, concept within, especially tech firms. And so And what's this food engineer one?

I guess, concept within, especially tech firms. And so And what's this food engineer one?

43:23

Well, wanted to ask you guys about this because Yeah. We never talked about this. Hannah, do you guys remember that? Yeah. I'm so hyped about it. I know.

Well, wanted to ask you guys about this because Yeah. We never talked about this. Hannah, do you guys remember that? Yeah. I'm so hyped about it. I know.

43:31

But I still think the concept

But I still think the concept

43:33

of, like, a food engineer

of, like, a food engineer

43:35

will exist. I think this one's a little further out. So give this story, Sean. Yeah. So, of people know David Freeberg now because he's on the Allen Pod. So he he he kinda got a lot more more popular or famous, but,

will exist. I think this one's a little further out. So give this story, Sean. Yeah. So, of people know David Freeberg now because he's on the Allen Pod. So he he he kinda got a lot more more popular or famous, but,

43:46

this awesome guy used to work at Google created this thing called production board, which is his, like, kind of incubator, startup studio, whatever. And they build things that are kinda like hard tech. So it's, like,

this awesome guy used to work at Google created this thing called production board, which is his, like, kind of incubator, startup studio, whatever. And they build things that are kinda like hard tech. So it's, like,

43:58

things that interface with the real world. They have, like, hardware. They're making food or making, you know, biological,

things that interface with the real world. They have, like, hardware. They're making food or making, you know, biological,

44:03

you know, substances or whatever. Like, they're they're just creating real world things.

you know, substances or whatever. Like, they're they're just creating real world things.

44:07

And, he had this company called Cana that he created that was basically, like, the Coke Free style machine

And, he had this company called Cana that he created that was basically, like, the Coke Free style machine

44:12

in your kitchen. So you would have this device, this Nespresso machine that sits on your countertop

in your kitchen. So you would have this device, this Nespresso machine that sits on your countertop

44:17

that can make, like, a thousand different drinks exactly to your specification,

that can make, like, a thousand different drinks exactly to your specification,

44:21

using, basically, like, the equivalent of a printer cartridge. So it's, like, you put in this cartridge that's got all these, like, micro flavors, and then you hook it up to your water supply, and it's, like, It just takes water. It makes it cold, hot, or bubbly,

using, basically, like, the equivalent of a printer cartridge. So it's, like, you put in this cartridge that's got all these, like, micro flavors, and then you hook it up to your water supply, and it's, like, It just takes water. It makes it cold, hot, or bubbly,

44:34

and then it pipes in the exact dose of flavor to create whatever drink you wanted. You want tea. Here, it can make hot tea. You want, sparkling water that's, like, flavored, like, you know, blackberry.

and then it pipes in the exact dose of flavor to create whatever drink you wanted. You want tea. Here, it can make hot tea. You want, sparkling water that's, like, flavored, like, you know, blackberry.

44:46

Boom. Done. And so it was this awesome idea. They is it it'll also be good for the sort of, like, the the world in a way because a lot of the supply chain is basically spent

Boom. Done. And so it was this awesome idea. They is it it'll also be good for the sort of, like, the the world in a way because a lot of the supply chain is basically spent

44:55

bottling water or soda,

bottling water or soda,

44:58

putting it in cans, putting it on shelves, putting a cardboard around it, transporting it to the store, transporting it to your house, then transferring the the trash to the dump. I was like, dude, what if we just took the water supply everybody already has to their home, and we let you make whatever drink you want? Very cool idea.

putting it in cans, putting it on shelves, putting a cardboard around it, transporting it to the store, transporting it to your house, then transferring the the trash to the dump. I was like, dude, what if we just took the water supply everybody already has to their home, and we let you make whatever drink you want? Very cool idea.

45:14

And then out of nowhere, it just suddenly

And then out of nowhere, it just suddenly

45:16

got canceled and they were like, yeah,

got canceled and they were like, yeah,

45:18

unfortunately, to scale up, we needed a lot of money and, you know, in this funding environment, we couldn't do it. That's a bullshit excuse. Who can't raise? I mean I mean, they've got, like, the top tech podcast

unfortunately, to scale up, we needed a lot of money and, you know, in this funding environment, we couldn't do it. That's a bullshit excuse. Who can't raise? I mean I mean, they've got, like, the top tech podcast

45:29

in the world.

in the world.

45:31

Yeah. They also maybe an interesting way of framing that idea was also

Yeah. They also maybe an interesting way of framing that idea was also

45:36

it was it came from the idea that they had done research And they had realized that basically every drink out there, whether it was tea, whether it was wine, whether it was beer. Ninety five percent water. Like, not just ninety five percent water, but even the chemicals that go it. I don't remember the number, but it was something like there's only through, like, thirty or so -- Flavors. -- that you need to basically generate every taste.

it was it came from the idea that they had done research And they had realized that basically every drink out there, whether it was tea, whether it was wine, whether it was beer. Ninety five percent water. Like, not just ninety five percent water, but even the chemicals that go it. I don't remember the number, but it was something like there's only through, like, thirty or so -- Flavors. -- that you need to basically generate every taste.

45:55

But yeah, I don't know. Maybe something for sure. Yeah. We should get him on our tweet anymore. I wanna know what what really like, not what really happened. Like, there's a scandal, but, like, tell me more because clearly, he could sneeze and raise thirty million dollars for an idea. So, like, I'm surprised

But yeah, I don't know. Maybe something for sure. Yeah. We should get him on our tweet anymore. I wanna know what what really like, not what really happened. Like, there's a scandal, but, like, tell me more because clearly, he could sneeze and raise thirty million dollars for an idea. So, like, I'm surprised

46:09

if it wasn't, like, it must have been the And it sneeze his sneeze will be lovely flavors, you know, I mean. I I I feel like he must not have believed, meaning, like, the team must have realized it's not feasible or something like that. Or they must proven that the thing is not feasible or non economic in some way

if it wasn't, like, it must have been the And it sneeze his sneeze will be lovely flavors, you know, I mean. I I I feel like he must not have believed, meaning, like, the team must have realized it's not feasible or something like that. Or they must proven that the thing is not feasible or non economic in some way

46:26

for them to not be able to raise money. Because just on the concept, I feel like they could have raised more money.

for them to not be able to raise money. Because just on the concept, I feel like they could have raised more money.

46:31

So so I think, you know, that's a that's interesting one. What what went wrong. But He said that he was gonna send us one and then, like, his assistant or someone at the company was talking to us and they just quit No. Not send us one. They were like, we want you guys. Basically, their idea was like, if you could make any drink flavor on the spot, okay, then what happens to drink brands? And his idea was like, drink brands become software. So they they just become brands. So, like, yeah. Yeah. Yeah. We would create a drink flavor, you know,

So so I think, you know, that's a that's interesting one. What what went wrong. But He said that he was gonna send us one and then, like, his assistant or someone at the company was talking to us and they just quit No. Not send us one. They were like, we want you guys. Basically, their idea was like, if you could make any drink flavor on the spot, okay, then what happens to drink brands? And his idea was like, drink brands become software. So they they just become brands. So, like, yeah. Yeah. Yeah. We would create a drink flavor, you know,

46:55

Sam's, you know,

Sam's, you know,

46:57

almighty root beer or whatever, and it would just be like a specific dosage of flavors, and that somebody could just buy it for a dollar on their own can of machine, and it would just like,

almighty root beer or whatever, and it would just be like a specific dosage of flavors, and that somebody could just buy it for a dollar on their own can of machine, and it would just like,

47:07

dispense the drink, and we would make money for every one of those, like, flavors sold, basically. Every one of those drinks sold.

dispense the drink, and we would make money for every one of those, like, flavors sold, basically. Every one of those drinks sold.

47:14

That was the the kind of the concept. So they wanted us to make one, and they were like, come down to our facilities. We never got around to doing it, and now it's gone.

That was the the kind of the concept. So they wanted us to make one, and they were like, come down to our facilities. We never got around to doing it, and now it's gone.

47:21

Did you guys see the freestyle machine for condiments?

Did you guys see the freestyle machine for condiments?

47:23

Yes. I did see this. Did sign me up?

Yes. I did see this. Did sign me up?

47:26

Sign me up. Dude, this stuff is it's have you been to, like, hot pot in Asia where they have the sauce bars?

Sign me up. Dude, this stuff is it's have you been to, like, hot pot in Asia where they have the sauce bars?

47:32

No. Tell us. It's well, if you go to hot pot in Taiwan, like, they're literally there'll be Hot pot's like a, like, a style of food or, like, Yeah. Yeah. Yeah. It's like so basically you get a big pot of hot water.

No. Tell us. It's well, if you go to hot pot in Taiwan, like, they're literally there'll be Hot pot's like a, like, a style of food or, like, Yeah. Yeah. Yeah. It's like so basically you get a big pot of hot water.

47:45

They give you broth of a certain sort, and then you basically go shopping on this wall and you you pick, oh, I want some, like, some noodles. I want some, like, beef, whatever, and you pick it out. And then you basically cook your own soup. But as part of that, they have rice and other things, and they have they typically have this huge sauce bar of, like, maybe, like, twenty to thirty different things, like, like, garlic or ginger,

They give you broth of a certain sort, and then you basically go shopping on this wall and you you pick, oh, I want some, like, some noodles. I want some, like, beef, whatever, and you pick it out. And then you basically cook your own soup. But as part of that, they have rice and other things, and they have they typically have this huge sauce bar of, like, maybe, like, twenty to thirty different things, like, like, garlic or ginger,

48:08

soy sauce, like, ponzu sauce, whatever. And you make your own sauce. And so when I saw this coming, I was like, this is genius because, like, this is exist in Asia,

soy sauce, like, ponzu sauce, whatever. And you make your own sauce. And so when I saw this coming, I was like, this is genius because, like, this is exist in Asia,

48:17

but only in these, like, hot pot locations. Right. Yeah. I I I kinda love this. I I really do want the future food to be a lot more interesting. I think I think it's gonna be. You have so in your jobs thing, you got food engineer.

but only in these, like, hot pot locations. Right. Yeah. I I I kinda love this. I I really do want the future food to be a lot more interesting. I think I think it's gonna be. You have so in your jobs thing, you got food engineer.

48:29

I got that one.

I got that one.

48:31

Cyber actuary. What does that one mean? Did you have you explained that one?

Cyber actuary. What does that one mean? Did you have you explained that one?

48:34

Yeah. So, basically, I mean, a lot of people even we relate this back to AI, are worried that, like, you know, there's just gonna be a lot more cyber, quote, unquote, crime.

Yeah. So, basically, I mean, a lot of people even we relate this back to AI, are worried that, like, you know, there's just gonna be a lot more cyber, quote, unquote, crime.

48:43

Right? People, like, replicating your voice, getting your bank details. And I think so this idea of being a cyber actuary is basically

Right? People, like, replicating your voice, getting your bank details. And I think so this idea of being a cyber actuary is basically

48:51

actuary assess risk for anything. Right?

actuary assess risk for anything. Right?

48:55

How risky is it for us to deploy,

How risky is it for us to deploy,

48:58

you know, this celebrity's voice in this way? How risky is it for us to,

you know, this celebrity's voice in this way? How risky is it for us to,

49:02

I don't know, like open source are new LLM. Like, there's going to be all these implications

I don't know, like open source are new LLM. Like, there's going to be all these implications

49:08

of

of

49:09

things,

things,

49:10

I guess be becoming a lot more online if they aren't already. And so this idea of a cyberactuary is, like, there's already a ton of actuaries that figure out how much insurance should cost in, you know, the typical world, like, if you buy a flight, And I think there's just, like, this huge white space around,

I guess be becoming a lot more online if they aren't already. And so this idea of a cyberactuary is, like, there's already a ton of actuaries that figure out how much insurance should cost in, you know, the typical world, like, if you buy a flight, And I think there's just, like, this huge white space around,

49:27

risk that people have not calculated yet. Did I tell you guys about Eden data?

risk that people have not calculated yet. Did I tell you guys about Eden data?

49:32

No.

No.

49:33

Yeah. So I met him because he's joined Hampton. His name's Taylor, and he I don't know if he was playing up to my ego, Steph, but told me he created this because of an article that one of us wrote on trends. I I I don't know if that's true or not, but he launched this thing called Eden Data and, in just two years, it's now doing, like, six or seven million dollars in revenue.

Yeah. So I met him because he's joined Hampton. His name's Taylor, and he I don't know if he was playing up to my ego, Steph, but told me he created this because of an article that one of us wrote on trends. I I I don't know if that's true or not, but he launched this thing called Eden Data and, in just two years, it's now doing, like, six or seven million dollars in revenue.

49:52

And, basically, what they do is If you are a small ish startup, so, like, fifty to a hundred people,

And, basically, what they do is If you are a small ish startup, so, like, fifty to a hundred people,

49:59

you have to have a certain type of compliance in order to sell software to enterprise companies.

you have to have a certain type of compliance in order to sell software to enterprise companies.

50:04

And so the service that he provides is and this is like an oversimplification,

And so the service that he provides is and this is like an oversimplification,

50:08

but there's basically, like, a fifty to a hundred point checklist of all the things that you need to do.

but there's basically, like, a fifty to a hundred point checklist of all the things that you need to do.

50:14

And a lot of these startups, they can't afford a full time chief security officer. And so instead, they pay eden data eight to or seven or eight or ten thousand dollars a month And he's got a team of outsourced people overseas

And a lot of these startups, they can't afford a full time chief security officer. And so instead, they pay eden data eight to or seven or eight or ten thousand dollars a month And he's got a team of outsourced people overseas

50:26

who goes through your website and goes through your entire, like, the checklist and make sure that all fifty or things are done, and they have, like, templates to do it. And then they stay on top of it and they monitor it in case any changes have to happen. So now you when you go and pitch this enterprise company to sell your software, and even though you're a small startup, you've already done all the stuff that needs to get done. And in I think it's I think he's only two years in. I think he's gonna do eight million revenue this year.

who goes through your website and goes through your entire, like, the checklist and make sure that all fifty or things are done, and they have, like, templates to do it. And then they stay on top of it and they monitor it in case any changes have to happen. So now you when you go and pitch this enterprise company to sell your software, and even though you're a small startup, you've already done all the stuff that needs to get done. And in I think it's I think he's only two years in. I think he's gonna do eight million revenue this year.

50:52

And it's like a service that's it's subscriptions. It's like a subscription consultancy, almost. And he's killing it. It's a crazy company with huge margins.

And it's like a service that's it's subscriptions. It's like a subscription consultancy, almost. And he's killing it. It's a crazy company with huge margins.

50:59

Damn.

Damn.

51:00

I have it pulled up. Your digital security sidekick.

I have it pulled up. Your digital security sidekick.

51:04

Yeah. When I see companies like this, I think, like,

Yeah. When I see companies like this, I think, like,

51:07

I'm in the wrong We're talking to somebody that was doing this. I wanted to do this for rich people.

I'm in the wrong We're talking to somebody that was doing this. I wanted to do this for rich people.

51:11

It was, like, just an overall security audit for rich people.

It was, like, just an overall security audit for rich people.

51:15

And,

And,

51:16

like, everything, like, your house security

like, everything, like, your house security

51:18

your bank account security, your crypto security, like, just somebody who's gonna come in and try to,

your bank account security, your crypto security, like, just somebody who's gonna come in and try to,

51:24

like, just poke holes in your stuff. And at a certain dollar amount of net worth. Like, it definitely makes sense. And you're not the expert,

like, just poke holes in your stuff. And at a certain dollar amount of net worth. Like, it definitely makes sense. And you're not the expert,

51:32

and you have more to lose than you have, you know, than than the cost of the service. Like, you have a lot more to lose like asymmetric downside, basically.

and you have more to lose than you have, you know, than than the cost of the service. Like, you have a lot more to lose like asymmetric downside, basically.

51:39

And,

And,

51:40

I think they I've reached out to tons of people. I've reached out to tons of people doing it in the problem that I saw is that a lot of them for some, like, they're all, like, ex military guys too.

I think they I've reached out to tons of people. I've reached out to tons of people doing it in the problem that I saw is that a lot of them for some, like, they're all, like, ex military guys too.

51:50

And so, like, I remember, I was talking to pomp. I was like, after the show. I was like, what do you do for security? Like, can you walk me through it? He goes, oh, I got this guy named Chad. We do this, this, and this. And then I talked to Chad, and it it's a little bit mom and pop. There it's not like, just like I can just log in and you could just tell me what to do, or it can just get done. You know, there's no, like, plaid or whatever that other software where you, like, you just log in with your bank accounts and it just does what you need to do. It was very much a manual process. And it was, like, fifteen grand and, like, this person's gonna do this. And so I do actually agree with you. I think there's a star. I do think this is like a,

And so, like, I remember, I was talking to pomp. I was like, after the show. I was like, what do you do for security? Like, can you walk me through it? He goes, oh, I got this guy named Chad. We do this, this, and this. And then I talked to Chad, and it it's a little bit mom and pop. There it's not like, just like I can just log in and you could just tell me what to do, or it can just get done. You know, there's no, like, plaid or whatever that other software where you, like, you just log in with your bank accounts and it just does what you need to do. It was very much a manual process. And it was, like, fifteen grand and, like, this person's gonna do this. And so I do actually agree with you. I think there's a star. I do think this is like a,

52:23

fragmented

fragmented

52:24

that's a it's a fragmented service I think that one great company can can can do all this, all the stuff you need to do. Let's hit some of these other random trends you have.

that's a it's a fragmented service I think that one great company can can can do all this, all the stuff you need to do. Let's hit some of these other random trends you have.

52:34

Don't mention the one I wrote, don't mention because I got something in that space. So don't don't mention that one, but,

Don't mention the one I wrote, don't mention because I got something in that space. So don't don't mention that one, but,

52:39

do, do some of these other ones. Let's start with a mouth tape.

do, do some of these other ones. Let's start with a mouth tape.

52:43

Yeah. So mouth tape,

Yeah. So mouth tape,

52:46

I first heard about this, like, six months ago because some guy on Twitter was like, I take my mouth shut every night for the last six months, and it's the best thing I've ever done. The hot dude, the hostage tape guy will not be aggressive

I first heard about this, like, six months ago because some guy on Twitter was like, I take my mouth shut every night for the last six months, and it's the best thing I've ever done. The hot dude, the hostage tape guy will not be aggressive

52:58

with it. I We have this guy who's got a company. He called hostage tape, and it's just tape for your mouth, and he told me he's gonna launch it. And I'm like, this is dumb. And then six months later, he's like, five hundred thousand dollars in sales. Yeah. I'm like, great. And then he's like a year later, two million dollars in sales. And he's like, just rubbing it into my face. I don't think he's an official sponsor, but Andrew Huberman has been talking about it. And we, in my household, we like to call him father Drew. A joke. But if other drew promotes something in this day and age -- Yeah. He's like -- he will buy it. Broopra in a way where, like, if he says, broscienceopra,

with it. I We have this guy who's got a company. He called hostage tape, and it's just tape for your mouth, and he told me he's gonna launch it. And I'm like, this is dumb. And then six months later, he's like, five hundred thousand dollars in sales. Yeah. I'm like, great. And then he's like a year later, two million dollars in sales. And he's like, just rubbing it into my face. I don't think he's an official sponsor, but Andrew Huberman has been talking about it. And we, in my household, we like to call him father Drew. A joke. But if other drew promotes something in this day and age -- Yeah. He's like -- he will buy it. Broopra in a way where, like, if he says, broscienceopra,

53:33

if he says it's good, gonna you're just gonna get it. He's like

if he says it's good, gonna you're just gonna get it. He's like

53:37

Yeah. So that's I mean, these are just, like, I don't know where this goes. I don't know what opportunity there is. Other than going and selling some mouth tape, maybe rebranding it, but that's one trend. This guy's company is called hostage tape. And, like, I saw it was, like, Oh, this is the worst this is the worst thing ever. Like, this is awful. What do you do? But he's proving us wrong. If that was your weight loss idea, remember, wasn't it called hostage? Yeah.

Yeah. So that's I mean, these are just, like, I don't know where this goes. I don't know what opportunity there is. Other than going and selling some mouth tape, maybe rebranding it, but that's one trend. This guy's company is called hostage tape. And, like, I saw it was, like, Oh, this is the worst this is the worst thing ever. Like, this is awful. What do you do? But he's proving us wrong. If that was your weight loss idea, remember, wasn't it called hostage? Yeah.

53:59

Has to just s f, right, kidnap you and just, we don't feed you for four weeks.

Has to just s f, right, kidnap you and just, we don't feed you for four weeks.

54:04

Dude, you should partner.

Dude, you should partner.

54:09

This guy's crazy. So whatever. Kudos to him.

This guy's crazy. So whatever. Kudos to him.

54:12

Yeah. But, I guess, we didn't even mention do you guys understand what's good about mouth tape? Like, But it makes you breathe through your nose and breathing through your nose is better for you than, breathe through your mouth. Okay. Speaking of health benefits, another,

Yeah. But, I guess, we didn't even mention do you guys understand what's good about mouth tape? Like, But it makes you breathe through your nose and breathing through your nose is better for you than, breathe through your mouth. Okay. Speaking of health benefits, another,

54:26

trend that I would love to see take off because then I would have called it, is lupini beans.

trend that I would love to see take off because then I would have called it, is lupini beans.

54:32

So -- Have you heard of it? -- people like health?

So -- Have you heard of it? -- people like health?

54:34

Haven't you been talking about this being forever?

Haven't you been talking about this being forever?

54:37

For the last year. I just got I went into a

For the last year. I just got I went into a

54:41

I don't know all the American grocery stores, like, relish something.

I don't know all the American grocery stores, like, relish something.

54:44

Yeah. So it's got Did you been talking about this to me forever? You keep telling me about this bean. I've been out with you to fifty percent more protein than chickpeas, two percent or two times more fiber than edamame,

Yeah. So it's got Did you been talking about this to me forever? You keep telling me about this bean. I've been out with you to fifty percent more protein than chickpeas, two percent or two times more fiber than edamame,

54:55

eighty percent fewer calories than almonds, sixty percent fewer carbs than pistachios,

eighty percent fewer calories than almonds, sixty percent fewer carbs than pistachios,

55:00

thirty five grams per serving. Obviously, they cherry picked this data and compared to, like, the the best option,

thirty five grams per serving. Obviously, they cherry picked this data and compared to, like, the the best option,

55:07

for them. But these beans, I think they're like originally from Italy or they're popular there. But I just have seen this over and over and over is someone who traveled a lot where, like, edamame,

for them. But these beans, I think they're like originally from Italy or they're popular there. But I just have seen this over and over and over is someone who traveled a lot where, like, edamame,

55:17

edamame was not popular in North America. Twenty, thirty years ago. Like, no one knew what it was. Right? It came from Asia. And so now when you go to restaurants, it's like a very common thing.

edamame was not popular in North America. Twenty, thirty years ago. Like, no one knew what it was. Right? It came from Asia. And so now when you go to restaurants, it's like a very common thing.

55:28

How would you like to invest in the next edamame?

How would you like to invest in the next edamame?

55:34

Hi, Sam. Do you remember when Bobby at at Husslkon,

Hi, Sam. Do you remember when Bobby at at Husslkon,

55:37

would go around pitching people as a joke. And he's like, his pit is tuna water.

would go around pitching people as a joke. And he's like, his pit is tuna water.

55:41

Two no. I thought it was hot dog water. It was tuna water.

Two no. I thought it was hot dog water. It was tuna water.

55:48

Dude, the, have you guys had chickpea pasta? Of course. I don't like it. It makes you fart like crazy, man.

Dude, the, have you guys had chickpea pasta? Of course. I don't like it. It makes you fart like crazy, man.

55:54

It makes you it just I'll give you the number three. Seven forty percent of many calories as almonds, but seventy percent more gas. It's like, that's the lupini beans, you know, pitch.

It makes you it just I'll give you the number three. Seven forty percent of many calories as almonds, but seventy percent more gas. It's like, that's the lupini beans, you know, pitch.

56:04

Okay. So you've been calling this for a little while. I see I mean, this seems like a good, like, DDC

Okay. So you've been calling this for a little while. I see I mean, this seems like a good, like, DDC

56:09

product idea, to be honest.

product idea, to be honest.

56:11

There's, like, one company doing it.

There's, like, one company doing it.

56:13

This one, Pam or whatever?

This one, Pam or whatever?

56:15

Yeah. Brahmy. They also do, I think, the chickpea pasta.

Yeah. Brahmy. They also do, I think, the chickpea pasta.

56:19

But I just think

But I just think

56:21

Maybe there's something in the supply chain or, like, how hard it is to, you know, procure this stuff. But -- No. -- to me, there They're pretty cheap. They taste really good. You eat them plain?

Maybe there's something in the supply chain or, like, how hard it is to, you know, procure this stuff. But -- No. -- to me, there They're pretty cheap. They taste really good. You eat them plain?

56:31

Well, they at least this company will do flavored versions. So they'll do, like, rosemary garlic or Does it give you gas?

Well, they at least this company will do flavored versions. So they'll do, like, rosemary garlic or Does it give you gas?

56:38

I don't think so.

I don't think so.

56:40

You can admit. I didn't do an AB test. So You can well, you can admit.

You can admit. I didn't do an AB test. So You can well, you can admit.

56:43

Did it I don't think you should. This is a safe space.

Did it I don't think you should. This is a safe space.

56:48

Sounds like you can say it. Stand for every episode.

Sounds like you can say it. Stand for every episode.

56:54

Okay. Alright. I'm gonna buy some I like this idea. Yeah. I'm gonna try these out and see, see how I feel about it.

Okay. Alright. I'm gonna buy some I like this idea. Yeah. I'm gonna try these out and see, see how I feel about it.

57:00

By the way, the this is the type of product that when we on MFM, there's gonna be thirteen people that start this for six weeks. And then -- Yeah. -- nobody six months later will be doing it. For whatever reason. It's like And in the same people that tell us, they're gonna come back in eight weeks, and they're gonna say, Actually, what do you think about this idea? Yeah. Yeah. Yeah. It's like If if my DM history has four different ideas from you that you were pitching me for investment, like,

By the way, the this is the type of product that when we on MFM, there's gonna be thirteen people that start this for six weeks. And then -- Yeah. -- nobody six months later will be doing it. For whatever reason. It's like And in the same people that tell us, they're gonna come back in eight weeks, and they're gonna say, Actually, what do you think about this idea? Yeah. Yeah. Yeah. It's like If if my DM history has four different ideas from you that you were pitching me for investment, like,

57:24

it's probably not gonna work. Sorry. It's a no forever. That's exactly.

it's probably not gonna work. Sorry. It's a no forever. That's exactly.

57:28

You got the forever forever. No. Yeah.

You got the forever forever. No. Yeah.

57:33

I'm still in that line. This is a no forever.

I'm still in that line. This is a no forever.

57:39

Let's do can we do one more around these calendars, because I feel like that's another case where, like, I've I don't know. Someone in the community is gonna jump on this. Sean, do you even know what admin though? Is this some, like, Catholic shit? What is this?

Let's do can we do one more around these calendars, because I feel like that's another case where, like, I've I don't know. Someone in the community is gonna jump on this. Sean, do you even know what admin though? Is this some, like, Catholic shit? What is this?

57:51

Oh, yeah. This is this is as Catholic as as Catholic again. So every

Oh, yeah. This is this is as Catholic as as Catholic again. So every

57:57

is adamant adamant in December. So

is adamant adamant in December. So

58:00

so we a Catholic I'm Catholic. Are you Catholic Steph? No.

so we a Catholic I'm Catholic. Are you Catholic Steph? No.

58:05

He then Sorry.

He then Sorry.

58:10

Yeah.

Yeah.

58:13

You're not one of us, but it's okay.

You're not one of us, but it's okay.

58:16

The we have lent, which is, like, forty days, and that was when, like, Jesus, like, walked around in the desert. You're not supposed to eat meat and shit like that. And then we have advent, which is the thirty days leading up to Christmas,

The we have lent, which is, like, forty days, and that was when, like, Jesus, like, walked around in the desert. You're not supposed to eat meat and shit like that. And then we have advent, which is the thirty days leading up to Christmas,

58:27

And oftentimes there's an advent calendar

And oftentimes there's an advent calendar

58:31

where it tells a story about, like, what Mary and Joseph, Jesus's parents, like, what they did, like, with the donkey and the mule and how they got, like, all these gifts from people, whatever. It tells that story. And each day you open up the calendar, it's like, the kid's favorite thing. There's a piece of chocolate in the calendar.

where it tells a story about, like, what Mary and Joseph, Jesus's parents, like, what they did, like, with the donkey and the mule and how they got, like, all these gifts from people, whatever. It tells that story. And each day you open up the calendar, it's like, the kid's favorite thing. There's a piece of chocolate in the calendar.

58:47

Yeah. I'm sure you've seen the admin calendars. Like, at at some point, it was a religious thing, then capitalism got involved. And then, you know, every day, kids are opening. Little chocolate. I swear my whole life, I thought the advent calendar was those little calendars that are, like, you peel it, and there's, like, you peel the calendar for each day. Oh, yeah. Yeah. I've been walking around because that's what an counters for that for for a lot a long time. My whole life, I would say.

Yeah. I'm sure you've seen the admin calendars. Like, at at some point, it was a religious thing, then capitalism got involved. And then, you know, every day, kids are opening. Little chocolate. I swear my whole life, I thought the advent calendar was those little calendars that are, like, you peel it, and there's, like, you peel the calendar for each day. Oh, yeah. Yeah. I've been walking around because that's what an counters for that for for a lot a long time. My whole life, I would say.

59:09

This one you, like, peel back, like with chocolate inside? That's the idea. Usually. That's the one you get at, like, Target or whatever. And, yeah, it's, like, a couple dollars. But it's, like, the most simple, you know, you, you buy it for your kids. So what's your idea here, Seth?

This one you, like, peel back, like with chocolate inside? That's the idea. Usually. That's the one you get at, like, Target or whatever. And, yeah, it's, like, a couple dollars. But it's, like, the most simple, you know, you, you buy it for your kids. So what's your idea here, Seth?

59:22

The better advent calendar. Five minute

The better advent calendar. Five minute

59:24

abs. Yeah. No.

abs. Yeah. No.

59:31

This comes from I gotta give this guy Namasaki

This comes from I gotta give this guy Namasaki

59:34

Paul.

Paul.

59:36

Chris. He he he didn't sound like a Catholic. No. No. No. No. No. So this is it. I don't think this has to do with religion, but I actually got this for Cal,

Chris. He he he didn't sound like a Catholic. No. No. No. No. No. So this is it. I don't think this has to do with religion, but I actually got this for Cal,

59:45

this past year because here's the thing. I've been calendars.

this past year because here's the thing. I've been calendars.

59:49

Yeah. I I guess it was tied to religion, but they happen around the holidays. And so people are scrambling to figure out last minute, like, what should I get my family?

Yeah. I I guess it was tied to religion, but they happen around the holidays. And so people are scrambling to figure out last minute, like, what should I get my family?

59:56

As a gift that's kind of thoughtful, but fun. And a lot of people get advent calendars, but they get these, like, shitty versions that are, like, you know, expired milk chocolate from the year before.

As a gift that's kind of thoughtful, but fun. And a lot of people get advent calendars, but they get these, like, shitty versions that are, like, you know, expired milk chocolate from the year before.

01:00:07

What Paul did is he created this sake calendar. And so if you click,

What Paul did is he created this sake calendar. And so if you click,

01:00:12

That's the best way to celebrate Jesus' birth too.

That's the best way to celebrate Jesus' birth too.

01:00:16

He,

He,

01:00:17

he created the socket calendar where basically every day for the month of December, or you can use it after you open your little advent calendar, but it's not little. It's like

he created the socket calendar where basically every day for the month of December, or you can use it after you open your little advent calendar, but it's not little. It's like

01:00:26

it's like the size of a printer kind of thing.

it's like the size of a printer kind of thing.

01:00:29

And You get this, like, special sake that he has handpicked

And You get this, like, special sake that he has handpicked

01:00:33

from Japan. This is partially, like, his job, his existing business.

from Japan. This is partially, like, his job, his existing business.

01:00:37

And he sells them for three hundred bucks. And every year, he sells five hundred of them, which he caps. And you do the math, that's, like, a hundred and fifty thousand dollars just from that one

And he sells them for three hundred bucks. And every year, he sells five hundred of them, which he caps. And you do the math, that's, like, a hundred and fifty thousand dollars just from that one

01:00:49

one drop for him. And he doesn't get that much traffic. Like, if you look at his existing site, it's like two thousand visits per month, so not something he would typically be able to make much money from.

one drop for him. And he doesn't get that much traffic. Like, if you look at his existing site, it's like two thousand visits per month, so not something he would typically be able to make much money from.

01:01:00

But that's one example that just got me thinking, especially since we're, like, what? Six months ahead of Christmas?

But that's one example that just got me thinking, especially since we're, like, what? Six months ahead of Christmas?

01:01:06

What

What

01:01:07

Advant calendars

Advant calendars

01:01:09

is the my first million community. What are you gonna make that is way cooler than the expired milk chocolate? I mean, I've seen some stuff like hot sauce calendars,

is the my first million community. What are you gonna make that is way cooler than the expired milk chocolate? I mean, I've seen some stuff like hot sauce calendars,

01:01:18

Lego calendars,

Lego calendars,

01:01:20

but it's gotta be something that, like, someone can open either for twelve days because some people do the twelve days of Christmas.

but it's gotta be something that, like, someone can open either for twelve days because some people do the twelve days of Christmas.

01:01:26

Or all of December?

Or all of December?

01:01:28

I this is actually cool. Yeah. I've actually think this is a this is really this is really cute and cool and awesome.

I this is actually cool. Yeah. I've actually think this is a this is really this is really cute and cool and awesome.

01:01:35

You have a picture of this person who has a

You have a picture of this person who has a

01:01:39

binder full of condiments, like individual packet packets.

binder full of condiments, like individual packet packets.

01:01:43

And I see your vision here.

And I see your vision here.

01:01:46

This is actually cool. I see. I I smell what you're stepping in, and I think it's awesome. Well, this so the tweet you're talking about, Sam

This is actually cool. I see. I I smell what you're stepping in, and I think it's awesome. Well, this so the tweet you're talking about, Sam

01:01:54

What is that phrase? Is this girl Nicole Nicole who says her tweet just says organize my sauces. And it's like, do you guys remember, you know, if you collected,

What is that phrase? Is this girl Nicole Nicole who says her tweet just says organize my sauces. And it's like, do you guys remember, you know, if you collected,

01:02:04

like, playing cards back in the day or or,

like, playing cards back in the day or or,

01:02:07

coins,

coins,

01:02:07

They had those binders with the little, yeah, with the little I don't even know what they're called. But

They had those binders with the little, yeah, with the little I don't even know what they're called. But

01:02:12

this tweet got four hundred and sixty

this tweet got four hundred and sixty

01:02:16

eight thousand likes.

eight thousand likes.

01:02:18

I think it's probably one of the most popular sweets of all time, and it's just her organizing her sauces from around the world.

I think it's probably one of the most popular sweets of all time, and it's just her organizing her sauces from around the world.

01:02:24

So these are not for use. This is just like collections.

So these are not for use. This is just like collections.

01:02:28

That one is for collection. I feel like the advent calendar you it would be for use.

That one is for collection. I feel like the advent calendar you it would be for use.

01:02:32

Yeah. Wow. This is crazy.

Yeah. Wow. This is crazy.

01:02:35

What I like about you, Steph, is, like,

What I like about you, Steph, is, like,

01:02:37

you find things that

you find things that

01:02:39

I would just scroll by, but you're pretty good at finding interesting things and applying them, like, connecting to, like, five other things. Yeah. When I scroll past something and I think this is stupid,

I would just scroll by, but you're pretty good at finding interesting things and applying them, like, connecting to, like, five other things. Yeah. When I scroll past something and I think this is stupid,

01:02:49

you write that thing down and make it sound

you write that thing down and make it sound

01:02:52

It's amazing. I waste my time curating an evernote that

It's amazing. I waste my time curating an evernote that

01:02:56

is just full of random internet shit.

is just full of random internet shit.

01:02:59

But and but what what you do something that's different is you actually remember it. So I like bookmark so much stuff, and then I just, like, forget all about it. You actually remember it, and then you, like,

But and but what what you do something that's different is you actually remember it. So I like bookmark so much stuff, and then I just, like, forget all about it. You actually remember it, and then you, like,

01:03:09

It's just the difference between, like, good and great in terms of, like, whatever the skill set is that we have, you, like, actually are organized. That the, you know, what makes someone good versus great is, like, being organized. You are very, very, very organized with this stuff. And that actually helps your, like, thought process, I would think. When are you,

It's just the difference between, like, good and great in terms of, like, whatever the skill set is that we have, you, like, actually are organized. That the, you know, what makes someone good versus great is, like, being organized. You are very, very, very organized with this stuff. And that actually helps your, like, thought process, I would think. When are you,

01:03:25

Dude, when are you just gonna bail and start creating some of this stuff?

Dude, when are you just gonna bail and start creating some of this stuff?

01:03:29

I feel like you started this train, Sam. So before I joined the hustle, I was working at a company. And in my last year at that company, I said and I must have been what? Twenty four or something?

I feel like you started this train, Sam. So before I joined the hustle, I was working at a company. And in my last year at that company, I said and I must have been what? Twenty four or something?

01:03:40

Twenty yeah. Around that. I was like, next, this is the last job I I'll have. Right? Like, after this, I'll go and do my own thing. But then ever since then, I just get keep getting offered really cool stuff that I'm like, oh, I get to More money. Well, I get to be paid to, like, go research trends and go down these internet rabbit holes that I'd be doing anyway. Okay. Great.

Twenty yeah. Around that. I was like, next, this is the last job I I'll have. Right? Like, after this, I'll go and do my own thing. But then ever since then, I just get keep getting offered really cool stuff that I'm like, oh, I get to More money. Well, I get to be paid to, like, go research trends and go down these internet rabbit holes that I'd be doing anyway. Okay. Great.

01:04:01

Oh, we got acquired. Now I'm at HubSpot and I get to build this Cool crater program. Okay. Great. And more money.

Oh, we got acquired. Now I'm at HubSpot and I get to build this Cool crater program. Okay. Great. And more money.

01:04:08

Now I'm at a sixteen z. I get to talk to interesting and more money.

Now I'm at a sixteen z. I get to talk to interesting and more money.

01:04:15

I got to be this interesting person with more money in my pocket. It was amazing.

I got to be this interesting person with more money in my pocket. It was amazing.

01:04:20

Yeah. Yeah.

Yeah. Yeah.

01:04:22

You're living in this sepsis sitting there. She's like, how can I get the things that are in their bank account

You're living in this sepsis sitting there. She's like, how can I get the things that are in their bank account

01:04:29

to my bank account? My daughter does this thing where she she's three years old, and she says this thing where she goes, this is my best day ever. Like, and I'm like, she might actually be told the truth. This might have been, like, the best day ever for her. Like, this is the one. And that's how I feel safe is whenever she gets erase that. A c c z. This is my best day ever, guys.

to my bank account? My daughter does this thing where she she's three years old, and she says this thing where she goes, this is my best day ever. Like, and I'm like, she might actually be told the truth. This might have been, like, the best day ever for her. Like, this is the one. And that's how I feel safe is whenever she gets erase that. A c c z. This is my best day ever, guys.

01:04:51

Well, I I, like, except you and I were talking about, like, how much money, like, you've had, like, you're, like, we were going through an exercise of, like, at twenty, we had this at twenty three. Yeah. You've had a nice run. You've had a very nice run. A very, very nice run compared to where I came from. So, yeah. Like you were saying earlier, Sean, if, like, twenty one year old me would have said -- Yeah. -- like, This is where you'll be. This is how much you'll make. These are, like, the opportunities you'll have.

Well, I I, like, except you and I were talking about, like, how much money, like, you've had, like, you're, like, we were going through an exercise of, like, at twenty, we had this at twenty three. Yeah. You've had a nice run. You've had a very nice run. A very, very nice run compared to where I came from. So, yeah. Like you were saying earlier, Sean, if, like, twenty one year old me would have said -- Yeah. -- like, This is where you'll be. This is how much you'll make. These are, like, the opportunities you'll have.

01:05:16

Yeah. It's pretty wild. Are you are you even thirty? No.

Yeah. It's pretty wild. Are you are you even thirty? No.

01:05:19

Oh my god. And what would, what would twenty nine year old do you say? Like, what would the reaction be? Well, it's funny because I would I feel like I still

Oh my god. And what would, what would twenty nine year old do you say? Like, what would the reaction be? Well, it's funny because I would I feel like I still

01:05:28

have

have

01:05:29

Like, throughout my whole life, because I didn't grow up very wealthy, like, very, like, money orientation,

Like, throughout my whole life, because I didn't grow up very wealthy, like, very, like, money orientation,

01:05:33

not that I need that much, but just, like, oh my gosh. Like, you have that much money. Like, Go buy a car, like, go buy nice clothes, go, you know, go, like, use the money that you've always wanted, but never had. But it's funny because now that I have more money, I'm still, like, just as cheap as I ever was. So I don't know if that stuff ever leaves you. Sean, do you know that stuff's,

not that I need that much, but just, like, oh my gosh. Like, you have that much money. Like, Go buy a car, like, go buy nice clothes, go, you know, go, like, use the money that you've always wanted, but never had. But it's funny because now that I have more money, I'm still, like, just as cheap as I ever was. So I don't know if that stuff ever leaves you. Sean, do you know that stuff's,

01:05:53

half tie are you tie tie w tie wannies? My my mom's from Taiwan. Yeah. Do you know that? No. I didn't know that.

half tie are you tie tie w tie wannies? My my mom's from Taiwan. Yeah. Do you know that? No. I didn't know that.

01:06:04

At at our old company when someone found that out. And I was like, yeah. I mean, I I could see that. And then there was, like, people, like, Step, why are you lying to us? You're Canadian? I've had some well, Canadians not

At at our old company when someone found that out. And I was like, yeah. I mean, I I could see that. And then there was, like, people, like, Step, why are you lying to us? You're Canadian? I've had some well, Canadians not

01:06:16

right. I know. That was the joke. They're like, quit lying. Why are you lying about being Taiwanese? Jordan was, like, there so there's a huge spectrum. I don't know why, like, what it is about the way I look, but some people when they hear that I'm half Asian are like, oh, yeah. Of course. Like,

right. I know. That was the joke. They're like, quit lying. Why are you lying about being Taiwanese? Jordan was, like, there so there's a huge spectrum. I don't know why, like, what it is about the way I look, but some people when they hear that I'm half Asian are like, oh, yeah. Of course. Like,

01:06:31

I knew that. And then other people are truly shocked. Jordan was one of those, and he went to Sam or no. He asked me. And he was like, does Sam know this?

I knew that. And then other people are truly shocked. Jordan was one of those, and he went to Sam or no. He asked me. And he was like, does Sam know this?

01:06:42

Your secret thing.

Your secret thing.

01:06:44

Yeah, that that tells you more about them than about the the way you look. It's just like, what what is their level of exposure to different races

Yeah, that that tells you more about them than about the the way you look. It's just like, what what is their level of exposure to different races

01:06:51

versus

versus

01:06:52

anything to do with you?

anything to do with you?

01:06:54

Yeah. Yeah. By the way, this, you're this thing about being cheap. I read, I was reading the story yesterday about this guy who, made a bunch of money And they're like, what was your first purchase? He goes, hired a consultant to help me spend money.

Yeah. Yeah. By the way, this, you're this thing about being cheap. I read, I was reading the story yesterday about this guy who, made a bunch of money And they're like, what was your first purchase? He goes, hired a consultant to help me spend money.

01:07:07

And he goes, you know, I had learned

And he goes, you know, I had learned

01:07:09

over twenty five years, how to make money. It took me a long time to learn how to make money. And I was just very honest with myself that I have no idea how to spend money. And, I could shorten that learning curve if I get a coach to help me spend money. What was this coach called? A wife?

over twenty five years, how to make money. It took me a long time to learn how to make money. And I was just very honest with myself that I have no idea how to spend money. And, I could shorten that learning curve if I get a coach to help me spend money. What was this coach called? A wife?

01:07:25

I'll be here all day.

I'll be here all day.

01:07:27

I was gonna say, isn't that like Ramit's thing too? I feel like he talks about that all the time. Right? Like, you gotta learn to spend. It's like it takes reps

I was gonna say, isn't that like Ramit's thing too? I feel like he talks about that all the time. Right? Like, you gotta learn to spend. It's like it takes reps

01:07:35

What was the coach actually called?

What was the coach actually called?

01:07:38

I I mean, I don't know. It's, like, I don't know. It's an actual job title, but, you know, a a a spending consultant. Let's call

I I mean, I don't know. It's, like, I don't know. It's an actual job title, but, you know, a a a spending consultant. Let's call

01:07:44

But what do they, like, teach you how to do? I think it's I don't know. I mean, he didn't go into details on exactly what the guy said, but let's just pretend for a minute that he did. I would imagine he does two things. One is,

But what do they, like, teach you how to do? I think it's I don't know. I mean, he didn't go into details on exactly what the guy said, but let's just pretend for a minute that he did. I would imagine he does two things. One is,

01:07:57

figures out where your psychology screwed up about money because everybody's got, like, this like, you know, people have, like, body dysmorphia. I think everybody has bank account dysmorphia too. Like,

figures out where your psychology screwed up about money because everybody's got, like, this like, you know, people have, like, body dysmorphia. I think everybody has bank account dysmorphia too. Like,

01:08:07

you know, you think you need more money than you need. You even when you have money, you still act like you don't have money. And, like, you it's like all this, like, weird stuff. It's like, dude, you're you're fit now. Why do you still think you're fat? Like, you know, You have to sort of, like, retrain yourself to see something different in the mirror. I think that's part of it. Like, just just talking to figure out what are the ways you're brain is a little screwed up about money. Let's identify that first. Some people spend too much. Some people don't spend at all. And then I think the second thing would be like, alright. What do you really want? So

you know, you think you need more money than you need. You even when you have money, you still act like you don't have money. And, like, you it's like all this, like, weird stuff. It's like, dude, you're you're fit now. Why do you still think you're fat? Like, you know, You have to sort of, like, retrain yourself to see something different in the mirror. I think that's part of it. Like, just just talking to figure out what are the ways you're brain is a little screwed up about money. Let's identify that first. Some people spend too much. Some people don't spend at all. And then I think the second thing would be like, alright. What do you really want? So

01:08:34

let's try to outline your, like, dream lifestyle or your, you, you know, the things you really want, identify those. And then let's calculate. Like, Okay. How much those costs could you afford those now? Could you afford a a step in that direction?

let's try to outline your, like, dream lifestyle or your, you, you know, the things you really want, identify those. And then let's calculate. Like, Okay. How much those costs could you afford those now? Could you afford a a step in that direction?

01:08:46

And, like, giving you the encouragement to pull the trigger on the things that you actually want or setting certain rules. Like, you have to spend this much per month. What are you gonna spend it on? And, like, also on the protection downsides, it's like, Hey, we're gonna set aside this amount of money so that your, like, safety reflex

And, like, giving you the encouragement to pull the trigger on the things that you actually want or setting certain rules. Like, you have to spend this much per month. What are you gonna spend it on? And, like, also on the protection downsides, it's like, Hey, we're gonna set aside this amount of money so that your, like, safety reflex

01:09:02

is satisfied. Like, we agree that logic by all logic, this amount of money being here untouched means you're safe. Okay. Cool. So now we can talk about this other spending part without triggering your, like, fight or flight mode around your your fear of of financial safety.

is satisfied. Like, we agree that logic by all logic, this amount of money being here untouched means you're safe. Okay. Cool. So now we can talk about this other spending part without triggering your, like, fight or flight mode around your your fear of of financial safety.

01:09:18

I I should What was this? Where where's this article? Yeah. I wanna look this up. I I need one of these things. Yeah. You should look it up. I don't know. I don't know if this exists. Maybe stop for the future.

I I should What was this? Where where's this article? Yeah. I wanna look this up. I I need one of these things. Yeah. You should look it up. I don't know. I don't know if this exists. Maybe stop for the future.

01:09:27

I don't know if, his recent episodes are the same, but Ramit's early podcast episodes would do that. Right? They talk to, like, millionaires

I don't know if, his recent episodes are the same, but Ramit's early podcast episodes would do that. Right? They talk to, like, millionaires

01:09:35

who are fretting about eight dollar blueberries at Whole Foods or, like, I remember one episode where this guy was, like, I think had at least ten million dollars and was picking up, like, a stroller on the side of the road,

who are fretting about eight dollar blueberries at Whole Foods or, like, I remember one episode where this guy was, like, I think had at least ten million dollars and was picking up, like, a stroller on the side of the road,

01:09:47

things like that where it's, like, clearly, like, yeah, you haven't upgraded your thinking or your mindset to where you are. Dude, I just made four hundred dollars selling used gym equipment from, from, like, from some stuff I'm not using. And I'm like, This is This is my best day ever. This

things like that where it's, like, clearly, like, yeah, you haven't upgraded your thinking or your mindset to where you are. Dude, I just made four hundred dollars selling used gym equipment from, from, like, from some stuff I'm not using. And I'm like, This is This is my best day ever. This

01:10:05

is my best day ever. Like, it's, like, I feel more happy about that four hundred dollars than I do making much larger sums. Yeah.

is my best day ever. Like, it's, like, I feel more happy about that four hundred dollars than I do making much larger sums. Yeah.

01:10:13

And the best part is that I paid three hundred dollars for it five years ago. Now I got four hundred dollars. And it's like the best Hi. I read this thing that was, like,

And the best part is that I paid three hundred dollars for it five years ago. Now I got four hundred dollars. And it's like the best Hi. I read this thing that was, like,

01:10:21

this guy Tymer who created he's got this company called Caisel,

this guy Tymer who created he's got this company called Caisel,

01:10:25

and, it's like this excel competitor, but he has this blog post I really liked where he was like,

and, it's like this excel competitor, but he has this blog post I really liked where he was like,

01:10:31

he was trying to figure out in a nerdy way how to decide if he should buy something or not. And so he's like,

he was trying to figure out in a nerdy way how to decide if he should buy something or not. And so he's like,

01:10:37

he's like, well, I break everything down into kind of, like, I don't remember the the the exact message, but it was something like this. It was, like,

he's like, well, I break everything down into kind of, like, I don't remember the the the exact message, but it was something like this. It was, like,

01:10:44

the frequency

the frequency

01:10:45

of, like, how frequently am I gonna get the benefit of this? And then, like, what's the, like, magnitude of the benefit? And so he's, like, something that's

of, like, how frequently am I gonna get the benefit of this? And then, like, what's the, like, magnitude of the benefit? And so he's, like, something that's

01:10:53

It doesn't have to be a big shift, but it's gonna happen all the time or, like, ten times a day or something like that. Like, you know, let like, I bought a phone case that just feels better in my hand. Was, like, a great purchase because, like, the hand feel of my phone is something I'm touching my phone all the time. And just making that feel a little smoother, a little better was, like Dude, what was that case called the way. I'm looking very good. Let me look at my hand feel, but

It doesn't have to be a big shift, but it's gonna happen all the time or, like, ten times a day or something like that. Like, you know, let like, I bought a phone case that just feels better in my hand. Was, like, a great purchase because, like, the hand feel of my phone is something I'm touching my phone all the time. And just making that feel a little smoother, a little better was, like Dude, what was that case called the way. I'm looking very good. Let me look at my hand feel, but

01:11:15

Oh, wait. Do you know how much it costs? Yeah. Is it gonna be free plug for you guys? Mo Moaz, I the name of it. But it's got this, like

Oh, wait. Do you know how much it costs? Yeah. Is it gonna be free plug for you guys? Mo Moaz, I the name of it. But it's got this, like

01:11:22

this is not, like, plastic feel. So this feel right here is, like, It's almost like the feel of a basketball. It's like, almost like a, like, a, like, a traction kind of, like, feel. Because I was, like, I hate the plastic feel of cases.

this is not, like, plastic feel. So this feel right here is, like, It's almost like the feel of a basketball. It's like, almost like a, like, a, like, a traction kind of, like, feel. Because I was, like, I hate the plastic feel of cases.

01:11:37

Like, I just I think that feels cheap and, and I and I don't I don't enjoy it. I don't want the leather ones either. So I was like, what else is there? And found that. And so

Like, I just I think that feels cheap and, and I and I don't I don't enjoy it. I don't want the leather ones either. So I was like, what else is there? And found that. And so

01:11:46

He he identifies, like, if you're gonna do it, if it's gonna be frequent, then the magnitude needs to be less. If it's gonna be infrequent, then the magnitude of the joy it brings is gonna need to be high. And you can kinda multiply those two together, to figure out, like, the value of that item. And then you sort of say, okay. That's the value to me. And then what's the price to me? And then you sort of use that to figure out you know, where should you where should you spend versus not? And what people mostly get wrong in that is they under count frequency. So, like,

He he identifies, like, if you're gonna do it, if it's gonna be frequent, then the magnitude needs to be less. If it's gonna be infrequent, then the magnitude of the joy it brings is gonna need to be high. And you can kinda multiply those two together, to figure out, like, the value of that item. And then you sort of say, okay. That's the value to me. And then what's the price to me? And then you sort of use that to figure out you know, where should you where should you spend versus not? And what people mostly get wrong in that is they under count frequency. So, like,

01:12:12

a better pillow or something like that is great because you're gonna sleep on it every single night versus

a better pillow or something like that is great because you're gonna sleep on it every single night versus

01:12:17

a nice bat a Louis Vuitton bag that's gonna sit in closet. Like, my wife bought a Luvataan bag, and she literally never takes out. She doesn't want it to get messed up. It's like, wow, that's the, you know, most expensive, you know, six thousand dollars that just sits in a closet for no reason,

a nice bat a Louis Vuitton bag that's gonna sit in closet. Like, my wife bought a Luvataan bag, and she literally never takes out. She doesn't want it to get messed up. It's like, wow, that's the, you know, most expensive, you know, six thousand dollars that just sits in a closet for no reason,

01:12:30

versus things that you get joy out of all the time. And so I've I bet if you guys looked at, like, what's the best purchase you made or your your you're most satisfied with this year, it's probably something that you interact with somewhat frequently, or it was like a one off life changing experience that was just like crazy magnitude.

versus things that you get joy out of all the time. And so I've I bet if you guys looked at, like, what's the best purchase you made or your your you're most satisfied with this year, it's probably something that you interact with somewhat frequently, or it was like a one off life changing experience that was just like crazy magnitude.

01:12:46

Yeah.

Yeah.

01:12:47

What was that article called? I wanna I wanna read let me I need some good money therapy in my life. Money therapist. That's the title.

What was that article called? I wanna I wanna read let me I need some good money therapy in my life. Money therapist. That's the title.

01:12:54

Yeah. Yeah. I need some good money there, but, yes, Samantha. But, Steph,

Yeah. Yeah. I need some good money there, but, yes, Samantha. But, Steph,

01:12:58

I appreciate you doing this. You're always coming with fire. You're you're a Twitter you're a Twitter person still. Right? Steph Smith.

I appreciate you doing this. You're always coming with fire. You're you're a Twitter you're a Twitter person still. Right? Steph Smith.

01:13:05

Steph Smith. I o is the handle.

Steph Smith. I o is the handle.

01:13:07

And if you wanna support my day job, Go listen to the a sixteen z podcast. We're doing some cool stuff there. That's just what it's called. A sixteen z podcast. Right? Yes. Mhmm. Alright. We appreciate you. Thank you. Thank you.

And if you wanna support my day job, Go listen to the a sixteen z podcast. We're doing some cool stuff there. That's just what it's called. A sixteen z podcast. Right? Yes. Mhmm. Alright. We appreciate you. Thank you. Thank you.

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