00:00

I feel like there's a world where this, like, let let's be conservative. I feel like there's a, like, this is very clearly a ten million dollar a year thing that makes two million in profit.

I feel like there's a world where this, like, let let's be conservative. I feel like there's a, like, this is very clearly a ten million dollar a year thing that makes two million in profit.

00:11

I feel like I could rule the world, I know I could be what I want to.

I feel like I could rule the world, I know I could be what I want to.

00:16

I put my in it, like, days off on a road less traveled, never looking back.

I put my in it, like, days off on a road less traveled, never looking back.

00:21

Dude, there's, like, a picture in the background that is just getting my attention so much that crooked

Dude, there's, like, a picture in the background that is just getting my attention so much that crooked

00:27

There's, like, a crooked picture. You see it? Yeah. Yeah.

There's, like, a crooked picture. You see it? Yeah. Yeah.

00:31

There there's a whole subreddit called, like,

There there's a whole subreddit called, like,

00:34

I forget what it's exactly called, but it's about, like, minor things that are just slightly off. Like, what were they thinking? It's like mildly, like, there's mildly interesting. It's probably mildly irritating or something like that. No. It's called mildly infuriating. Mildly infuriating. That's what it's called. Did you did you just guess that? Well, I know about mildly interesting.

I forget what it's exactly called, but it's about, like, minor things that are just slightly off. Like, what were they thinking? It's like mildly, like, there's mildly interesting. It's probably mildly irritating or something like that. No. It's called mildly infuriating. Mildly infuriating. That's what it's called. Did you did you just guess that? Well, I know about mildly interesting.

00:49

So Yeah.

So Yeah.

00:51

Anyway, what's going on, Justin?

Anyway, what's going on, Justin?

00:53

Do you know you know what you're getting into? Like, do you know what we're what we do?

Do you know you know what you're getting into? Like, do you know what we're what we do?

00:57

Yeah. No. I know a good bet. Alright. Good. So you, we'll just do, like, a really quick intro, but you, you've done a bunch of stuff. I've known you since two thousand and thirteen, I think. Right? Yeah. I think actually a little earlier when you were doing the roommate. Well, how how do you guys make it?

Yeah. No. I know a good bet. Alright. Good. So you, we'll just do, like, a really quick intro, but you, you've done a bunch of stuff. I've known you since two thousand and thirteen, I think. Right? Yeah. I think actually a little earlier when you were doing the roommate. Well, how how do you guys make it?

01:13

We both had roommate businesses.

We both had roommate businesses.

01:15

And

And

01:16

he

he

01:16

we just became friends. He moved to San you you moved to San Francisco. I ended up introducing him

we just became friends. He moved to San you you moved to San Francisco. I ended up introducing him

01:22

or no. He met one of the girl a girl he dated for a long time in the elevator

or no. He met one of the girl a girl he dated for a long time in the elevator

01:27

on his way up to our meeting, who was my coworker,

on his way up to our meeting, who was my coworker,

01:30

And so we just ran in, like, the circle of friends for years. That's pretty good. So did you get the number in the elevator, or what was the, the elevator is not it's only a two floor. You're, you know, the second floor. Right? Tim, so

And so we just ran in, like, the circle of friends for years. That's pretty good. So did you get the number in the elevator, or what was the, the elevator is not it's only a two floor. You're, you know, the second floor. Right? Tim, so

01:41

that's not too long to assume. It was a fast. It was a fast close.

that's not too long to assume. It was a fast. It was a fast close.

01:45

Yeah. How'd that happen? Tell me about it.

Yeah. How'd that happen? Tell me about it.

01:48

Yeah. You've met.

Yeah. You've met.

01:50

Do you want me to share this now? I'm happy too.

Do you want me to share this now? I'm happy too.

01:54

That's sweet. Yeah, I mean, we met and this girl walked into an elevator, and I was, like, just making a joke, she was, I think, like, maybe a tiny drunk and tried to hit a button, but there were no buttons in the elevator. It's one of those fancy ones that, like, you walk into and the attendant sends you somewhere. And so I just started sort of making fun of her for that. And in the several story ride with, like, two other stops,

That's sweet. Yeah, I mean, we met and this girl walked into an elevator, and I was, like, just making a joke, she was, I think, like, maybe a tiny drunk and tried to hit a button, but there were no buttons in the elevator. It's one of those fancy ones that, like, you walk into and the attendant sends you somewhere. And so I just started sort of making fun of her for that. And in the several story ride with, like, two other stops,

02:15

I was like, hey, we should hang out and then we hung out at,

I was like, hey, we should hang out and then we hung out at,

02:18

at Sam's apartment list party and Shane numbers and have been friends since. Amazing.

at Sam's apartment list party and Shane numbers and have been friends since. Amazing.

02:23

Okay. And, Sam, did you did you know that Justin was gonna go on to do great things at the time? Did you spot that early or no? Is he just another dude? Yeah. Well, we were both scheming. We were only twenty two, I think when we met. That was that was a while ago. And He, he had this roommate thing, and I had a roommate thing. And I think anyone who ever start that's, like, there's, like, three things that you start right when you graduate college and that, like, that's, like, one of them. And so they never work out well. Like, they're never that good. So anyway, by the way, they see your, like, music discovery.

Okay. And, Sam, did you did you know that Justin was gonna go on to do great things at the time? Did you spot that early or no? Is he just another dude? Yeah. Well, we were both scheming. We were only twenty two, I think when we met. That was that was a while ago. And He, he had this roommate thing, and I had a roommate thing. And I think anyone who ever start that's, like, there's, like, three things that you start right when you graduate college and that, like, that's, like, one of them. And so they never work out well. Like, they're never that good. So anyway, by the way, they see your, like, music discovery.

02:51

Why is it so hard to find new music

Why is it so hard to find new music

02:53

that we can solve that problem. It's roommate roommate discovery

that we can solve that problem. It's roommate roommate discovery

02:57

is is another one. And then it Food delivery.

is is another one. And then it Food delivery.

03:00

It depends who you're And then, like, or, like, college Craig's list. Yeah. Exactly. Local local craigslist.

It depends who you're And then, like, or, like, college Craig's list. Yeah. Exactly. Local local craigslist.

03:06

Sometimes it's to do list, or sometimes if it's, like, your first time commuting, you're, like, If you're I know this for engineers. I've I met, like, ten engineers that all made the same thing first, which was, basically, like, a bus tracking software, it's like, tells them when the bus is coming. Because they're just, like, you're so tired of the unpredictable, like, is it seven minutes more or less? And they're like, I need to make an app for this. Well, so, yeah, we are we are both doing that. And I knew mean, whatever. We've that was a stepping stone for both of us. And then

Sometimes it's to do list, or sometimes if it's, like, your first time commuting, you're, like, If you're I know this for engineers. I've I met, like, ten engineers that all made the same thing first, which was, basically, like, a bus tracking software, it's like, tells them when the bus is coming. Because they're just, like, you're so tired of the unpredictable, like, is it seven minutes more or less? And they're like, I need to make an app for this. Well, so, yeah, we are we are both doing that. And I knew mean, whatever. We've that was a stepping stone for both of us. And then

03:32

he started,

he started,

03:34

you co wrote a book with a guy or no. You you sold a company or you joined a company somehow, you're working with my friend Terry, and their whole business was buying and selling stuff. And that was, like, pretty successful, I believe. And then you also started working on writing this book called traction with this duck, duck, go guy. Gabe, is his name. Right? Yep. Exactly. And then it was and then he was doing Udemy courses. And I was like, yeah. I mean, we're all, like, schemers. He had, like, Airbnb's.

you co wrote a book with a guy or no. You you sold a company or you joined a company somehow, you're working with my friend Terry, and their whole business was buying and selling stuff. And that was, like, pretty successful, I believe. And then you also started working on writing this book called traction with this duck, duck, go guy. Gabe, is his name. Right? Yep. Exactly. And then it was and then he was doing Udemy courses. And I was like, yeah. I mean, we're all, like, schemers. He had, like, Airbnb's.

03:59

And I think you did you buy cars and rent them to Uber people?

And I think you did you buy cars and rent them to Uber people?

04:03

No. My my roommate was doing that. I was looking at doing it, but decided it was a miserable business. So it didn't end up doing it. And we were told we were always doing stuff. We had you had a Udemy course. I probably was some type of information stuff. And then he started this thing called kettle and fire, which,

No. My my roommate was doing that. I was looking at doing it, but decided it was a miserable business. So it didn't end up doing it. And we were told we were always doing stuff. We had you had a Udemy course. I probably was some type of information stuff. And then he started this thing called kettle and fire, which,

04:18

first of all, like, I thought it was so stupid on so many capacities.

first of all, like, I thought it was so stupid on so many capacities.

04:22

Or so many, plates here. Let's go through the first.

Or so many, plates here. Let's go through the first.

04:25

So first, I was, like, he was, like, I wanna start, like, selling, like, this, like, hard good. I'm, like, pro. Like, we work in the internet. Why would you ever wanna, like, start, like, a good thing? Then he was, like, it's gonna be food. And I'm, like, ugh, you're killed why would you ever do that? Then he said it was bone broth. And I was like, bone

So first, I was, like, he was, like, I wanna start, like, selling, like, this, like, hard good. I'm, like, pro. Like, we work in the internet. Why would you ever wanna, like, start, like, a good thing? Then he was, like, it's gonna be food. And I'm, like, ugh, you're killed why would you ever do that? Then he said it was bone broth. And I was like, bone

04:42

broth. People drink bone broth. And then this was, like, before, like, this whole, like, don't even think the word d to c was a was a thing.

broth. People drink bone broth. And then this was, like, before, like, this whole, like, don't even think the word d to c was a was a thing.

04:49

And so, I'll be I mean, I thought it was a dumbest thing ever, and I was wrong. Right? Like, it was it's been a it's been a smashing success And he started this kettle and fire thing, and and it's quite big. You've also started,

And so, I'll be I mean, I thought it was a dumbest thing ever, and I was wrong. Right? Like, it was it's been a it's been a smashing success And he started this kettle and fire thing, and and it's quite big. You've also started,

05:00

my neighbor, Sean.

my neighbor, Sean.

05:02

This guy named Anthony. I don't know who did it first. One of you guys, like, had this thing called, perfect keto where you're selling keto products. And then you guys, like, combine you you So we we partnered up on it. Basically, we I was, like, running kettle and fire. And as I do sometimes looking for, like, another side hustle thing to start on the side. And he had another business that was in the supplement space, but the two of us were just like, hey, we should work on a small side project together, make something that does twenty grand a month. And, like, once we hit that threshold, we'll, like, blow it all on a ridiculous trip Japan. And that was, like, the whole goal of the business.

This guy named Anthony. I don't know who did it first. One of you guys, like, had this thing called, perfect keto where you're selling keto products. And then you guys, like, combine you you So we we partnered up on it. Basically, we I was, like, running kettle and fire. And as I do sometimes looking for, like, another side hustle thing to start on the side. And he had another business that was in the supplement space, but the two of us were just like, hey, we should work on a small side project together, make something that does twenty grand a month. And, like, once we hit that threshold, we'll, like, blow it all on a ridiculous trip Japan. And that was, like, the whole goal of the business.

05:36

And it's, like, pretty big. Right? Yeah. I mean, we we thought it would take, like, a year or two to get to twenty grand a month, and we did it in the first, like, forty five days. It was insane.

And it's, like, pretty big. Right? Yeah. I mean, we we thought it would take, like, a year or two to get to twenty grand a month, and we did it in the first, like, forty five days. It was insane.

05:45

And then kettle and fire is like a big thing too. You guys like, I think ever you raised money or did you sell a portion of it?

And then kettle and fire is like a big thing too. You guys like, I think ever you raised money or did you sell a portion of it?

05:52

Yeah. So Kettle and Fire, we, we raised money. We bootstrap for the first eighteen months. Raised a tiny bit of money less than a million dollars, ran in another, like, sixteen months, and then decided that the the opportunity was big enough that it made sense for us to raise. So we raised sixteen million dollars in twenty eighteen.

Yeah. So Kettle and Fire, we, we raised money. We bootstrap for the first eighteen months. Raised a tiny bit of money less than a million dollars, ran in another, like, sixteen months, and then decided that the the opportunity was big enough that it made sense for us to raise. So we raised sixteen million dollars in twenty eighteen.

06:09

About half of that went to secondary, and the other half went to, like, actually putting money into the business. So I've heard a number that either a kettle of fire, a perfect keto, or both,

About half of that went to secondary, and the other half went to, like, actually putting money into the business. So I've heard a number that either a kettle of fire, a perfect keto, or both,

06:20

did a hundred million in revenue. I don't know if that's a cumulative lifetime number. I don't know if that's an annual number. Is this a public number or is this what what can you tell me about this? Because that was a big number. I was very surprised. And I'm a customer. I have, like, six of your bone broth you know, sitting in my pantry right now. Yeah. Because I really like I love that. There's one flavor I really like, and I feel like I never get it in any store. And then I'm like, alright. Let me try these other five and see if Any of them can match that one I really love. What's the one that you're super into? I don't even know which one it's it's it's like the top it's like I think it's like one of the Thai lime. The Tom Young. Yeah. I think it's either the Tom one of the other ones, like, it's like a Thai curry type flavor.

did a hundred million in revenue. I don't know if that's a cumulative lifetime number. I don't know if that's an annual number. Is this a public number or is this what what can you tell me about this? Because that was a big number. I was very surprised. And I'm a customer. I have, like, six of your bone broth you know, sitting in my pantry right now. Yeah. Because I really like I love that. There's one flavor I really like, and I feel like I never get it in any store. And then I'm like, alright. Let me try these other five and see if Any of them can match that one I really love. What's the one that you're super into? I don't even know which one it's it's it's like the top it's like I think it's like one of the Thai lime. The Tom Young. Yeah. I think it's either the Tom one of the other ones, like, it's like a Thai curry type flavor.

06:56

And Yeah. Yeah. Yeah. But that's one of my favorites. Yeah. And some of those, by the way, are nasty, but some of them are really good. And so I'm, like, it's, like, you know, those, like, when you get a pack of cards, you're, like, looking for a hologram, like, a holographic charizard inside, and then you get a squirrel. That's how I feel about Caleb Fire. I know this is not common, but that's just my personal experience with the with so far.

And Yeah. Yeah. Yeah. But that's one of my favorites. Yeah. And some of those, by the way, are nasty, but some of them are really good. And so I'm, like, it's, like, you know, those, like, when you get a pack of cards, you're, like, looking for a hologram, like, a holographic charizard inside, and then you get a squirrel. That's how I feel about Caleb Fire. I know this is not common, but that's just my personal experience with the with so far.

07:17

Thanks, Ben.

Thanks, Ben.

07:19

I'll take that as a compliment next week. Okay. But back back to the business side. So,

I'll take that as a compliment next week. Okay. But back back to the business side. So,

07:23

I was a customer, but I was shocked when I heard that hundred million number. What is that number?

I was a customer, but I was shocked when I heard that hundred million number. What is that number?

07:27

Yeah. So that's not cumulative.

Yeah. So that's not cumulative.

07:29

You know, we we we stopped sort of disclosing revenue numbers recently, but, I can say in twenty nineteen, like, the two businesses combined to north of a hundred. Gotcha. And is what is perfect keto? So I know kettle and fire. What's perfect keto? Yeah. So perfect keto is a a line of supplements and food products for people interested in lowering their carb and sugar intake. And so we we have, like, a clean label line of foods and supplements for people on a ketogenic diet or who just, like, wanna eat fewer carbs and no sugars. Gotcha. And are you Kido? And Sean, the guy who started it by or his partner is literally my next door neighbor. Yeah. But you also say everyone's your neighbor, so I never know and then I came to visit you and you drove me around, you're like, that's where this guy lives. That's where this person lives. That's where this person lives. And now I now I believe you, but Somebody was, like, literally

You know, we we we stopped sort of disclosing revenue numbers recently, but, I can say in twenty nineteen, like, the two businesses combined to north of a hundred. Gotcha. And is what is perfect keto? So I know kettle and fire. What's perfect keto? Yeah. So perfect keto is a a line of supplements and food products for people interested in lowering their carb and sugar intake. And so we we have, like, a clean label line of foods and supplements for people on a ketogenic diet or who just, like, wanna eat fewer carbs and no sugars. Gotcha. And are you Kido? And Sean, the guy who started it by or his partner is literally my next door neighbor. Yeah. But you also say everyone's your neighbor, so I never know and then I came to visit you and you drove me around, you're like, that's where this guy lives. That's where this person lives. That's where this person lives. And now I now I believe you, but Somebody was, like, literally

08:14

Wait. He said his neighbor is Neville. Then he said his neighbor is the guy who made the ice barrel thing that we talked about last time. Then he said his neighbor's the student loan guy. Then he said his neighbor is the southern mate. And Student student loan hero guy, and I say the same guy. They live, like, he lives, like, twenty houses down. Anthony literally lives direct, like, like, thirty feet from me. Right. Yeah. Yeah. Like, literally right there. So the con I guess the context here is

Wait. He said his neighbor is Neville. Then he said his neighbor is the guy who made the ice barrel thing that we talked about last time. Then he said his neighbor's the student loan guy. Then he said his neighbor is the southern mate. And Student student loan hero guy, and I say the same guy. They live, like, he lives, like, twenty houses down. Anthony literally lives direct, like, like, thirty feet from me. Right. Yeah. Yeah. Like, literally right there. So the con I guess the context here is

08:41

you knew Justin Lucy,

you knew Justin Lucy,

08:43

and I've never met Justin. No. I did not. Oh, you know, well, okay. And,

and I've never met Justin. No. I did not. Oh, you know, well, okay. And,

08:47

intimately.

intimately.

08:49

And

And

08:50

you've done two things. I think that are really interesting. One is the perfect keto stuff and Carolyn Fire basically building a brand that that's been pretty damn successful. And then the other is you write content. And I wanna actually talk about some of the content stuff you write. So You have the book traction. That's a good book. But on your blog, there's one blog post that I remember. It's been sent to me several times. So I know other people like it too. So let's start there if you're if you're cool with it, which is You have this side hustle post

you've done two things. I think that are really interesting. One is the perfect keto stuff and Carolyn Fire basically building a brand that that's been pretty damn successful. And then the other is you write content. And I wanna actually talk about some of the content stuff you write. So You have the book traction. That's a good book. But on your blog, there's one blog post that I remember. It's been sent to me several times. So I know other people like it too. So let's start there if you're if you're cool with it, which is You have this side hustle post

09:15

on on your blog. And I'm assuming this is probably one of your more popular blog posts. Is that right?

on on your blog. And I'm assuming this is probably one of your more popular blog posts. Is that right?

09:20

Yeah. Definitely. And you basically outline that you've done a bunch of side hustles, and then you have, like, kinda, like, break it down as, like, there's these four types of side hustles. So Can you give us kinda like give us the the side hustle bit, here, which is like

Yeah. Definitely. And you basically outline that you've done a bunch of side hustles, and then you have, like, kinda, like, break it down as, like, there's these four types of side hustles. So Can you give us kinda like give us the the side hustle bit, here, which is like

09:33

And if you scroll all the way down to that sheet you're on, you'll see your your Yeah. Which is basically like What are the side hustles you've done? Are I kinda how do you think about side hustles and then break people break those four down for people?

And if you scroll all the way down to that sheet you're on, you'll see your your Yeah. Which is basically like What are the side hustles you've done? Are I kinda how do you think about side hustles and then break people break those four down for people?

09:45

Totally. Yeah. So the reason that I got into this is, when Sam and I met, you know, the two of us were like, we want to do this entrepreneurship thing But in in many ways, it's actually a lot easier and, like, emotionally,

Totally. Yeah. So the reason that I got into this is, when Sam and I met, you know, the two of us were like, we want to do this entrepreneurship thing But in in many ways, it's actually a lot easier and, like, emotionally,

09:58

bearable to start a company. If you have just, like, income coming in, it's covering your expenses. And so when I moved to San Francisco, you know, this the city is super expensive. And so I started, like, doing a bunch of side hustles just to try and make income that would give me the freedom to, like, spend my time trying to launch a a company that would really create a lot of, like, equity value and sort of like life changing,

bearable to start a company. If you have just, like, income coming in, it's covering your expenses. And so when I moved to San Francisco, you know, this the city is super expensive. And so I started, like, doing a bunch of side hustles just to try and make income that would give me the freedom to, like, spend my time trying to launch a a company that would really create a lot of, like, equity value and sort of like life changing,

10:20

you know, financial freedom. And so when I what I did, when I moved to SaaS, I, like, started Airbnb being our place. We at one point, you know, this is twenty thirteen.

you know, financial freedom. And so when I what I did, when I moved to SaaS, I, like, started Airbnb being our place. We at one point, you know, this is twenty thirteen.

10:30

We had, like, the number third, like, the third ranked Airbnb in San Francisco. And so we were, we were, like, renting out either our living room, most nights, or, you know, over summers, we'd rent it out for, like, fifteen, eighteen grand a month. And then we just and we were paying three grand a month for the spot. So, like, that was incredible at, at the time. And we would just travel and then launch, like, Udemy courses. There was a period where I was buying motorcycles that were on Craigslist in Oakland and selling them in San Francisco because there was, like, an arbitrage there.

We had, like, the number third, like, the third ranked Airbnb in San Francisco. And so we were, we were, like, renting out either our living room, most nights, or, you know, over summers, we'd rent it out for, like, fifteen, eighteen grand a month. And then we just and we were paying three grand a month for the spot. So, like, that was incredible at, at the time. And we would just travel and then launch, like, Udemy courses. There was a period where I was buying motorcycles that were on Craigslist in Oakland and selling them in San Francisco because there was, like, an arbitrage there.

11:00

So I was just doing a bunch of random

So I was just doing a bunch of random

11:02

random stuff. And so when I wrote this article,

random stuff. And so when I wrote this article,

11:06

so many people that I've talked to were like, you know, I wanna understand how to make side income and how to think about this stuff. And so I just kinda, like, broke down, like, the the different sorts in my mind, like, the four kinds of businesses that you can start as a side hustle.

so many people that I've talked to were like, you know, I wanna understand how to make side income and how to think about this stuff. And so I just kinda, like, broke down, like, the the different sorts in my mind, like, the four kinds of businesses that you can start as a side hustle.

11:20

You know, some of these that I've done actually ended up being more more real businesses,

You know, some of these that I've done actually ended up being more more real businesses,

11:24

but, like, you want me to just talk through the categories and kind of what You also had a good disclaimer, which is like, look, first things first, except that what you're doing is not meant to be the next Facebook. It's not meant to be a startup. It's like you're trying to make

but, like, you want me to just talk through the categories and kind of what You also had a good disclaimer, which is like, look, first things first, except that what you're doing is not meant to be the next Facebook. It's not meant to be a startup. It's like you're trying to make

11:37

money. You're trying to get some profitable cash flow from a business quickly without a ton of, like, you know, without waiting seven years for this thing to pay off. So, like, first, let's call it what it is. Alright? Let's call a spade a spade is I I thought an important disclaimer. And then you have these four four groups. So let let's run through them. And then, Sam, you tell me if you've also done any in these categories.

money. You're trying to get some profitable cash flow from a business quickly without a ton of, like, you know, without waiting seven years for this thing to pay off. So, like, first, let's call it what it is. Alright? Let's call a spade a spade is I I thought an important disclaimer. And then you have these four four groups. So let let's run through them. And then, Sam, you tell me if you've also done any in these categories.

11:58

Totally yeah. I mean, I think, truly, if you're Mark Zuckerberg or, like, a Colison brother, like, fucking raise money, do, like, the the massive thing that you're working on, I just think for most people, entrepreneurship is a means to an end, and that end is like a lifestyle that people are trying to create. And so the the more that you can, like, create that and get in the faster you get financial freedom, just think that's a useful thing for more people to have in general.

Totally yeah. I mean, I think, truly, if you're Mark Zuckerberg or, like, a Colison brother, like, fucking raise money, do, like, the the massive thing that you're working on, I just think for most people, entrepreneurship is a means to an end, and that end is like a lifestyle that people are trying to create. And so the the more that you can, like, create that and get in the faster you get financial freedom, just think that's a useful thing for more people to have in general.

12:21

So the the four, like, kinds of side hustles that

So the the four, like, kinds of side hustles that

12:24

that I talked about in my blog post.

that I talked about in my blog post.

12:27

The first one that I talked about is, like, buying an existing asset. Basically, you can look at, like, what's an existing asset that that you could try and purchase?

The first one that I talked about is, like, buying an existing asset. Basically, you can look at, like, what's an existing asset that that you could try and purchase?

12:36

Leverage your skills, connections, resources, whatever,

Leverage your skills, connections, resources, whatever,

12:39

to upgrade that, you know, make it more cash flow positive, make it do better, whatever. And then you get to capture the value created by upgrading that asset. I did this with, like, Sam, I'm sure you guys could do this if you bought an email newsletter. You know, you know how to run that better, buy it for a million bucks, improve it. You could probably sell it for you know, three to five a couple years later. Yeah. I was,

to upgrade that, you know, make it more cash flow positive, make it do better, whatever. And then you get to capture the value created by upgrading that asset. I did this with, like, Sam, I'm sure you guys could do this if you bought an email newsletter. You know, you know how to run that better, buy it for a million bucks, improve it. You could probably sell it for you know, three to five a couple years later. Yeah. I was,

13:00

my friend Ramon bought something that I have I had a small part of

my friend Ramon bought something that I have I had a small part of

13:04

and it was a software, very small software app that when we bought it, maybe it was doing twenty thousand a month. And all we did was we doubled the price of the product, and it doubled the revenue.

and it was a software, very small software app that when we bought it, maybe it was doing twenty thousand a month. And all we did was we doubled the price of the product, and it doubled the revenue.

13:14

Amazing.

Amazing.

13:15

And you did that too. Didn't didn't you own a or you bought a thing called FOMO. Right? Yeah. Yeah. So a partner and I bought a Shopify app called FOMO. It was doing fourteen k a month at the time we bought it. Which you know, we bought it.

And you did that too. Didn't didn't you own a or you bought a thing called FOMO. Right? Yeah. Yeah. So a partner and I bought a Shopify app called FOMO. It was doing fourteen k a month at the time we bought it. Which you know, we bought it.

13:27

We paid less than four hundred. I'll say that. Less than four hundred thousand. And you Yeah. Which was like a super good multiple time. You you didn't put the holds in equity. Down. Right? So you get seller financing or what'd you do?

We paid less than four hundred. I'll say that. Less than four hundred thousand. And you Yeah. Which was like a super good multiple time. You you didn't put the holds in equity. Down. Right? So you get seller financing or what'd you do?

13:39

Yeah. So we had a really like, the the guy basically wanted out. It was a single founder, and we were like, hey, we know how to market. We have connections, we can, like, really help grow this thing. And so we bought eighty five percent of the business.

Yeah. So we had a really like, the the guy basically wanted out. It was a single founder, and we were like, hey, we know how to market. We have connections, we can, like, really help grow this thing. And so we bought eighty five percent of the business.

13:52

We bought it, and then we were basically over, like, we're gonna buy this and pay you in monthly chunks for the next twenty months.

We bought it, and then we were basically over, like, we're gonna buy this and pay you in monthly chunks for the next twenty months.

14:00

And so every, like, month for twenty months, we used the revenue that we were making from FOMO to make our payment to him. And, like, my partner, like, basically came out of pocket zero dollars to acquire this asset. Obviously working on running it. We, like, had to throw in. I think it ended up being five grand each to pay the developers the first couple months. But, I mean, it was like an incredible acquisition. How big is it now?

And so every, like, month for twenty months, we used the revenue that we were making from FOMO to make our payment to him. And, like, my partner, like, basically came out of pocket zero dollars to acquire this asset. Obviously working on running it. We, like, had to throw in. I think it ended up being five grand each to pay the developers the first couple months. But, I mean, it was like an incredible acquisition. How big is it now?

14:22

Now it does about ninety five grand a month. Sounds like a good deal to me. Yeah. It's a good deal. I mean, it's a good deal for everyone. The guy, like, has gotten his time back. He started other companies in the interim and, like, when we exit this thing, He'll make probably more than he would have made on the exit than, you know, had he continued to run this for the last three years and with no headache. It's like, And I see So so you're talking about buy so category one, buying an asset. This can be,

Now it does about ninety five grand a month. Sounds like a good deal to me. Yeah. It's a good deal. I mean, it's a good deal for everyone. The guy, like, has gotten his time back. He started other companies in the interim and, like, when we exit this thing, He'll make probably more than he would have made on the exit than, you know, had he continued to run this for the last three years and with no headache. It's like, And I see So so you're talking about buy so category one, buying an asset. This can be,

14:47

a house that you airbnb.

a house that you airbnb.

14:48

It can be a internet company that you just, you know, do what Sam did. You go in the code. You push, you know, control f. You find the price, and then you change the number to double, which is like Sam's genius or what you did with You you know who I learned that from was Terry. You're I don't know if she was your boss or what, but she taught me how to do that. How to how to find the price part?

It can be a internet company that you just, you know, do what Sam did. You go in the code. You push, you know, control f. You find the price, and then you change the number to double, which is like Sam's genius or what you did with You you know who I learned that from was Terry. You're I don't know if she was your boss or what, but she taught me how to do that. How to how to find the price part?

15:08

Well, she was like, She was like, look, the whole thing is that engineer led businesses typically are priced poorly. And if you just double the price,

Well, she was like, She was like, look, the whole thing is that engineer led businesses typically are priced poorly. And if you just double the price,

15:16

it works. Right. And she was like, double the price, to and then find out which emails,

it works. Right. And she was like, double the price, to and then find out which emails,

15:21

URLs are being used a bunch of times. So, for example, if you have, like, eighteen people using at Uber dot com, contact the HR department or whoever the procurement and, like, sell and her, like, she kinda, like, taught me the stuff that, Justin's old company was doing. Yeah. Exactly. So I so I ended up I really like this buying asset thing. I think sometimes you have to have money. Other times, you can sell our finance, but We ended up doing this too with an apartment building in in Vegas, where we bought a fourteen unit apartment building. Could put it all on Airbnb,

URLs are being used a bunch of times. So, for example, if you have, like, eighteen people using at Uber dot com, contact the HR department or whoever the procurement and, like, sell and her, like, she kinda, like, taught me the stuff that, Justin's old company was doing. Yeah. Exactly. So I so I ended up I really like this buying asset thing. I think sometimes you have to have money. Other times, you can sell our finance, but We ended up doing this too with an apartment building in in Vegas, where we bought a fourteen unit apartment building. Could put it all on Airbnb,

15:50

basically, like, tripled the cash flow and then sold it eighteen months later,

basically, like, tripled the cash flow and then sold it eighteen months later,

15:54

for, you know, seventy percent more than what we paid for. And by the way, in the blog post, you had a couple examples. I think are useful not to go too much into them, but you were like,

for, you know, seventy percent more than what we paid for. And by the way, in the blog post, you had a couple examples. I think are useful not to go too much into them, but you were like,

16:02

you talked about this thing, which is like, okay. If you know you have the skills to, like, improve the value of the asset. So for Airbnb, you were like, alright.

you talked about this thing, which is like, okay. If you know you have the skills to, like, improve the value of the asset. So for Airbnb, you were like, alright.

16:08

To get more Airbnb bookings, like, you know, first, if it's not on Airbnb, we should put it on Airbnb. If it is on Airbnb, we can, like, boost the bookings by, like, these three things. Right?

To get more Airbnb bookings, like, you know, first, if it's not on Airbnb, we should put it on Airbnb. If it is on Airbnb, we can, like, boost the bookings by, like, these three things. Right?

16:18

Put more and better photos up, okay, easy. Anybody could do that, but most people haven't optimized that. Second, like, instantly respond to every inquiry so that we get a fast response rate the algorithm likes that. And then the last thing is, like, whatever, like, five star reviews at the end or something like that. And so you're, like, I can just take those three levers and I apply to any property now that isn't optimized for Airbnb. So if they think it's worth a hundred, I already know it's worth a hundred twenty, because I know I can just do that playbook again on, on,

Put more and better photos up, okay, easy. Anybody could do that, but most people haven't optimized that. Second, like, instantly respond to every inquiry so that we get a fast response rate the algorithm likes that. And then the last thing is, like, whatever, like, five star reviews at the end or something like that. And so you're, like, I can just take those three levers and I apply to any property now that isn't optimized for Airbnb. So if they think it's worth a hundred, I already know it's worth a hundred twenty, because I know I can just do that playbook again on, on,

16:45

any property?

any property?

16:47

Yeah. Exactly.

Yeah. Exactly.

16:48

And that's, like, that actually leads to the sort of, like, the second bucket of side hustles that I talk about, which is basically, look at what is a marketplace with existing demand where you don't have to go out and find the customer. You just provide the supply side stuff, like, buying, you know, putting a property on Airbnb, all I have to do is understand how does the property, like, or how does Airbnb

And that's, like, that actually leads to the sort of, like, the second bucket of side hustles that I talk about, which is basically, look at what is a marketplace with existing demand where you don't have to go out and find the customer. You just provide the supply side stuff, like, buying, you know, putting a property on Airbnb, all I have to do is understand how does the property, like, or how does Airbnb

17:10

dictate where I rank you know, and what does it want from me as a supplier? And then my my shit is gonna get booked up. Like, I don't actually have to go find every individual customer that's traveling to San Francisco. Can rent our apartment because, like, Airbnb is doing that for me. And you did that with, like, was you used to have a thing. It was called, SQL for programmers or what was called SQL partners.

dictate where I rank you know, and what does it want from me as a supplier? And then my my shit is gonna get booked up. Like, I don't actually have to go find every individual customer that's traveling to San Francisco. Can rent our apartment because, like, Airbnb is doing that for me. And you did that with, like, was you used to have a thing. It was called, SQL for programmers or what was called SQL partners.

17:32

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

17:33

Yeah. Yeah. So, basically, exactly.

Yeah. Yeah. So, basically, exactly.

17:35

So so I've done this on a couple platforms, like, Amazon is is a big one. Like, a bunch of people are starting FBA businesses,

So so I've done this on a couple platforms, like, Amazon is is a big one. Like, a bunch of people are starting FBA businesses,

17:42

but I sort of think that focusing on up and coming platforms where the supply side isn't crazy competitive is actually a really good place to start where you could, like, when I when I was, when I launched my first Udemy course, you know,

but I sort of think that focusing on up and coming platforms where the supply side isn't crazy competitive is actually a really good place to start where you could, like, when I when I was, when I launched my first Udemy course, you know,

17:55

I filmed it literally over five days in my bedroom in San Francisco. No, like, good quality, no good editing. It was just like, It candidly, like, was not an amazing

I filmed it literally over five days in my bedroom in San Francisco. No, like, good quality, no good editing. It was just like, It candidly, like, was not an amazing

18:05

course from, like, student experience standpoint, but the content was good. But Udemy was such an early platform that I put it up there And just by being literally the first guy to talk about, here's how to learn SQL as a marketer, like, that course sold, I think, like, sixty grand over the next couple of years.

course from, like, student experience standpoint, but the content was good. But Udemy was such an early platform that I put it up there And just by being literally the first guy to talk about, here's how to learn SQL as a marketer, like, that course sold, I think, like, sixty grand over the next couple of years.

18:23

And to this day, I still get, like, a thousand dollars a month from that course from Udemy, which is absurd,

And to this day, I still get, like, a thousand dollars a month from that course from Udemy, which is absurd,

18:28

And, you know, that was all because, like, here's an emerging platform. They want people creating stuff on the supply side. How do I create a course or whatever,

And, you know, that was all because, like, here's an emerging platform. They want people creating stuff on the supply side. How do I create a course or whatever,

18:36

that just like can reach people who are already looking for something on a platform,

that just like can reach people who are already looking for something on a platform,

18:40

and focus on that. And I don't know if you did this for that, but,

and focus on that. And I don't know if you did this for that, but,

18:44

there's ways to basically figure out what are people searching for. So there's, tools like AA traps or whatever. You can figure out what what Google searches are are are people doing and in what volume.

there's ways to basically figure out what are people searching for. So there's, tools like AA traps or whatever. You can figure out what what Google searches are are are people doing and in what volume.

18:53

But, even on individual platforms,

But, even on individual platforms,

18:56

there's ways to figure it out. Like, I know I looked at this business to buy, and it was this girl selling a waste trainer. Do you know what a waste trainer is? No. It's basically does have do you know what this thing is? It's, like, I had no idea what this was before.

there's ways to figure it out. Like, I know I looked at this business to buy, and it was this girl selling a waste trainer. Do you know what a waste trainer is? No. It's basically does have do you know what this thing is? It's, like, I had no idea what this was before.

19:07

So it's basically, like, you know, like, okay, I'm gonna here's the here's the man's plane to here's three dudes talking about waist trainers. Alright. So You know, like, if you watch, like, pirates of the Caribbean or some any movie or or show that's, like, based on kinda like olden times, girls wear that, like, corset. It's like this super tight thing that you're, like, you squeeze into this and then you wear your dress on top. So your figure gets like your stomach gets squeezed out and your boobs get squeezed out. Spanx or something. It's it's like old school spanx And so, what waist trainers are are that. It's basically like a cinch you wear around your stomach constantly. And it makes you look good in the moment, but also The idea is that it trains your your muscles or your body to, like, to to tighten up. Because you kinda have to keep it flexing away for it to not, like, kinda uncomfortable, I guess. I don't know what the theory is, but that's my guess. Interesting. And, like, the Kardashians kinda, like, you know, talk about the stuff and it kinda got a little more popular. So this girl who was building this business I was like, cool. So, like, what do you spend every month in marketing? She's like, oh, we'd be like, we don't spend anything in marketing. I was like, so how do you how are you growing so fast? She's like, oh, I just saw that on YouTube nobody was owning the keyword for waist trainers and, like, how to size one, how to wear one, do they work? So she just created, like, the YouTube channel to be the answer to every search question about waste trainers on YouTube. And you can go if you just go search waste trainers right now on YouTube, you'll find all her videos. Amazing. And so all her sales just come just from that she was doing a few million dollars a year of, of revenue, a million dollars of profit per year, just through that one channel alone.

So it's basically, like, you know, like, okay, I'm gonna here's the here's the man's plane to here's three dudes talking about waist trainers. Alright. So You know, like, if you watch, like, pirates of the Caribbean or some any movie or or show that's, like, based on kinda like olden times, girls wear that, like, corset. It's like this super tight thing that you're, like, you squeeze into this and then you wear your dress on top. So your figure gets like your stomach gets squeezed out and your boobs get squeezed out. Spanx or something. It's it's like old school spanx And so, what waist trainers are are that. It's basically like a cinch you wear around your stomach constantly. And it makes you look good in the moment, but also The idea is that it trains your your muscles or your body to, like, to to tighten up. Because you kinda have to keep it flexing away for it to not, like, kinda uncomfortable, I guess. I don't know what the theory is, but that's my guess. Interesting. And, like, the Kardashians kinda, like, you know, talk about the stuff and it kinda got a little more popular. So this girl who was building this business I was like, cool. So, like, what do you spend every month in marketing? She's like, oh, we'd be like, we don't spend anything in marketing. I was like, so how do you how are you growing so fast? She's like, oh, I just saw that on YouTube nobody was owning the keyword for waist trainers and, like, how to size one, how to wear one, do they work? So she just created, like, the YouTube channel to be the answer to every search question about waste trainers on YouTube. And you can go if you just go search waste trainers right now on YouTube, you'll find all her videos. Amazing. And so all her sales just come just from that she was doing a few million dollars a year of, of revenue, a million dollars of profit per year, just through that one channel alone.

20:34

Amazing. Yeah.

Amazing. Yeah.

20:36

Good for her. But, yeah, but I I think exactly what you're talking about. It's like, find where people are searching for something, and there's no supply there. And that's a really good place to focus. Like, when I launched SQL for marketers,

Good for her. But, yeah, but I I think exactly what you're talking about. It's like, find where people are searching for something, and there's no supply there. And that's a really good place to focus. Like, when I launched SQL for marketers,

20:49

there was literally almost nothing under the, like, marketing, like, the technical marketing or, like, the data analytics, data driven marketing section for Unomi. And so it's like, cool. If I put that up there, That seems like it'll it'll resonate and do well, which ended up incorrect. And what are the third and fourth ones?

there was literally almost nothing under the, like, marketing, like, the technical marketing or, like, the data analytics, data driven marketing section for Unomi. And so it's like, cool. If I put that up there, That seems like it'll it'll resonate and do well, which ended up incorrect. And what are the third and fourth ones?

21:06

Yeah. So the the third one is basically, like, launch a unique product in an area where you can buy customers via paid acquisition. And again, I think all of this is, like, super important to to remember that you're not building Facebook. You're just like, if you look at Google AdWords or Waste trainers, as you're saying, and there's a gap there, you can figure out how to make a product, and your goal is not, like, make a hundred million dollar business, but make one that does a million dollars a year. Like, there are almost infinite niches on the internet where you can just make a product buy some rough keywords and just sell through in a category that you know, where where you're, like, the first to market or the first to do a really good job. What's an exam what's an example in that category that you've seen either from yourself or a friend or someone you've seen recently that's doing that that model.

Yeah. So the the third one is basically, like, launch a unique product in an area where you can buy customers via paid acquisition. And again, I think all of this is, like, super important to to remember that you're not building Facebook. You're just like, if you look at Google AdWords or Waste trainers, as you're saying, and there's a gap there, you can figure out how to make a product, and your goal is not, like, make a hundred million dollar business, but make one that does a million dollars a year. Like, there are almost infinite niches on the internet where you can just make a product buy some rough keywords and just sell through in a category that you know, where where you're, like, the first to market or the first to do a really good job. What's an exam what's an example in that category that you've seen either from yourself or a friend or someone you've seen recently that's doing that that model.

21:52

Yeah. So there there's a company actually

Yeah. So there there's a company actually

21:54

that is doing,

that is doing,

21:56

that's, like, vests for dogs, but the vests are spiky so that coyotes don't attack your dogs. You turn your dog into a point of mine. Put this vest.

that's, like, vests for dogs, but the vests are spiky so that coyotes don't attack your dogs. You turn your dog into a point of mine. Put this vest.

22:06

Yeah. Exactly. Like, you could put this vest on a dog, and then it won't get eaten by coyotes because it's got, like, spikes all over it.

Yeah. Exactly. Like, you could put this vest on a dog, and then it won't get eaten by coyotes because it's got, like, spikes all over it.

22:13

So, I mean, what an incredible

So, I mean, what an incredible

22:15

niche product.

niche product.

22:17

You know, that's definitely not gonna, like, go public, but that can be an incredible business. And so that stuff like that, I mean, honestly, that's what that's what Kettle and Fire was gonna be when we first launched it. I had no idea that bone broth would be such a compelling category and and the trend would take off like it has. Like, our plan was basically we looked at we looked at Google searches and we were like, I think we can build a, like, twenty to forty grand a month business. So when you say you looked at Google searches, what does that mean in practical terms? Most people have never done that. So what What what is Yeah.

You know, that's definitely not gonna, like, go public, but that can be an incredible business. And so that stuff like that, I mean, honestly, that's what that's what Kettle and Fire was gonna be when we first launched it. I had no idea that bone broth would be such a compelling category and and the trend would take off like it has. Like, our plan was basically we looked at we looked at Google searches and we were like, I think we can build a, like, twenty to forty grand a month business. So when you say you looked at Google searches, what does that mean in practical terms? Most people have never done that. So what What what is Yeah.

22:46

Fair. So we we use, like, Google AdWords keyword tool just to say like, like, how many that's, like, discontinued

Fair. So we we use, like, Google AdWords keyword tool just to say like, like, how many that's, like, discontinued

22:52

now. Yeah. I know. Now you'd have to use a refs or some rush, SDM rush, or something.

now. Yeah. I know. Now you'd have to use a refs or some rush, SDM rush, or something.

22:58

But at at the time, we used a tool that was basically, like,

But at at the time, we used a tool that was basically, like,

23:01

there's two thousand people a month looking for, like, buy bone broth online. And so if we can be the supplier that will sell you bone broth online, like, know, assuming we convert, like, even ten percent of those people, two hundred orders, fifty dollars a month, like, you know, that that's a pretty material

there's two thousand people a month looking for, like, buy bone broth online. And so if we can be the supplier that will sell you bone broth online, like, know, assuming we convert, like, even ten percent of those people, two hundred orders, fifty dollars a month, like, you know, that that's a pretty material

23:19

side hustle. And so that was, like, the reason that we launched Kettle Fire. Yeah. Google is, like, you know, it's like a magic lamp. And on one side, you have all the aladins out there making wishes. And then you just to be the genie. So it's like, there are these tools that tell you, here's the wishes. People are entering into this magic box. They're just hoping for something. And if you notice that Exactly. That's more people than I would have expected saying this thing or asking this question or wanting this thing. And you go search for it and you're like, wow, these results suck.

side hustle. And so that was, like, the reason that we launched Kettle Fire. Yeah. Google is, like, you know, it's like a magic lamp. And on one side, you have all the aladins out there making wishes. And then you just to be the genie. So it's like, there are these tools that tell you, here's the wishes. People are entering into this magic box. They're just hoping for something. And if you notice that Exactly. That's more people than I would have expected saying this thing or asking this question or wanting this thing. And you go search for it and you're like, wow, these results suck.

23:44

Okay. How do I just become the top result for that thing? And so you thought you thought Caitlin Fire would do that. So give me a sense of how long did it take for you to get from

Okay. How do I just become the top result for that thing? And so you thought you thought Caitlin Fire would do that. So give me a sense of how long did it take for you to get from

23:53

idea, like, seeing that keyword, I mean, like, oh, maybe we could do this to

idea, like, seeing that keyword, I mean, like, oh, maybe we could do this to

23:57

actually making, like, I don't know, a thousand dollars a month. How long was that process for you? So the process took about a year. Most of it was because I'd never done a physical product before. And so it was, like, just bumbling around in the dark, like, trying to find someone that can make this stuff. Had a bunch of false starts, but it took us basically twelve months to,

actually making, like, I don't know, a thousand dollars a month. How long was that process for you? So the process took about a year. Most of it was because I'd never done a physical product before. And so it was, like, just bumbling around in the dark, like, trying to find someone that can make this stuff. Had a bunch of false starts, but it took us basically twelve months to,

24:14

to go from, like, hey, I think this is an opportunity to actually having product in box. Once we had product in box, you know, we did over twenty grand our first month that we are live.

to go from, like, hey, I think this is an opportunity to actually having product in box. Once we had product in box, you know, we did over twenty grand our first month that we are live.

24:23

So

So

24:24

And you,

And you,

24:26

you are you the CEO of Keddlempire?

you are you the CEO of Keddlempire?

24:28

I am. Yeah. You've got, like, three. We're gonna talk about this other thing that you're thinking about doing. How are you bouncing all this time? It's a good question.

I am. Yeah. You've got, like, three. We're gonna talk about this other thing that you're thinking about doing. How are you bouncing all this time? It's a good question.

24:36

I

I

24:37

I honestly, I've never had a good answer to this. I just thought you'd be working it well?

I honestly, I've never had a good answer to this. I just thought you'd be working it well?

24:42

Okay. I mean, some of these things, like, perfect keto, like, I don't have a day to day role in it anymore. You know, so I, like, co founded it, but have completely stepped away. One of the things that at Kettle and Fire that I think I'm proud of that we've done really well is, like, we have a phenomenal team. And so to that to that extent, I get to work on stuff that, only I can do uniquely well, like, writing long fifteen page posts about how beef is actually, like, not bad for the environment and shit like this that I'm kinda interested in. But a lot of the day to day is handled by, like, the team that we've built over the last, you know, five five plus years. So I really, like, am in control of my time in general.

Okay. I mean, some of these things, like, perfect keto, like, I don't have a day to day role in it anymore. You know, so I, like, co founded it, but have completely stepped away. One of the things that at Kettle and Fire that I think I'm proud of that we've done really well is, like, we have a phenomenal team. And so to that to that extent, I get to work on stuff that, only I can do uniquely well, like, writing long fifteen page posts about how beef is actually, like, not bad for the environment and shit like this that I'm kinda interested in. But a lot of the day to day is handled by, like, the team that we've built over the last, you know, five five plus years. So I really, like, am in control of my time in general.

25:21

We just partner with a guy like Anthony or whoever you're partnering with, and you aren't doing, how many of these things do you have right now? Where you have your hands and roughly right now?

We just partner with a guy like Anthony or whoever you're partnering with, and you aren't doing, how many of these things do you have right now? Where you have your hands and roughly right now?

25:32

Like, five, probably. Okay. And so but there's one that's your day job. Right? Yeah. Okay. So for the other four, when you make these structures with people,

Like, five, probably. Okay. And so but there's one that's your day job. Right? Yeah. Okay. So for the other four, when you make these structures with people,

25:41

so a guy like Anthony, or it doesn't have to be him, but the represent that represents him, are you taking a draw from that business at all? Or are you just only gonna pay yourself if it sells?

so a guy like Anthony, or it doesn't have to be him, but the represent that represents him, are you taking a draw from that business at all? Or are you just only gonna pay yourself if it sells?

25:53

Yeah. So at this point, I'm pretty focused on, like, creating equity value. And so, you know, for example, like a company I incubated,

Yeah. So at this point, I'm pretty focused on, like, creating equity value. And so, you know, for example, like a company I incubated,

26:01

Shirley Wines, it's like a non alcoholic wine company. We launched earlier this year. I recruited. I, like, basically, had the idea, tested it, validated it, lined up supply chain, hired in the operator,

Shirley Wines, it's like a non alcoholic wine company. We launched earlier this year. I recruited. I, like, basically, had the idea, tested it, validated it, lined up supply chain, hired in the operator,

26:13

the operator and CEO. He's taking the salary and, like, I probably won't get a dollar out of that business,

the operator and CEO. He's taking the salary and, like, I probably won't get a dollar out of that business,

26:18

for until we eventually sell that business or whatever happens with it. Like, I put in a bunch of my own money to capitalize it and get it up and running, but I'm just, like, I'm not gonna suck money out of that thing until, you know, until we have a good outcome. So then, really, the only thing you're not the only thing. I mean, the thing you're bringing the table is you are bringing a little bit of cash and also you're bringing some expertise in your guidance.

for until we eventually sell that business or whatever happens with it. Like, I put in a bunch of my own money to capitalize it and get it up and running, but I'm just, like, I'm not gonna suck money out of that thing until, you know, until we have a good outcome. So then, really, the only thing you're not the only thing. I mean, the thing you're bringing the table is you are bringing a little bit of cash and also you're bringing some expertise in your guidance.

26:40

Yeah. Totally. But but it's also, like, incubated the whole idea in that one.

Yeah. Totally. But but it's also, like, incubated the whole idea in that one.

26:45

Yeah.

Yeah.

26:46

Yeah. I mean, I think it's basically, like, trying to create a a compelling opportunity for someone where, you know, someone can go instead of going if someone wants to be a founder CEO, today their options are, like, jump

Yeah. I mean, I think it's basically, like, trying to create a a compelling opportunity for someone where, you know, someone can go instead of going if someone wants to be a founder CEO, today their options are, like, jump

26:59

take no salary for twelve to eighteen months, hope they can figure out an idea, and raise money and do all that kind of stuff, or, like, build a side hustle, which is, again, like, a totally different skill set that we're kinda talking about. And so with this one specifically,

take no salary for twelve to eighteen months, hope they can figure out an idea, and raise money and do all that kind of stuff, or, like, build a side hustle, which is, again, like, a totally different skill set that we're kinda talking about. And so with this one specifically,

27:12

like, I incubated the idea.

like, I incubated the idea.

27:14

Had everything lined up, validated that it was big, brought investors,

Had everything lined up, validated that it was big, brought investors,

27:18

and basically was like, hey, man. If you wanna be a founder and CEO, you can just walk into this role. You take zero health care, zero salary risk,

and basically was like, hey, man. If you wanna be a founder and CEO, you can just walk into this role. You take zero health care, zero salary risk,

27:26

and you're you're good. Like, you're a founder. You have a ton of upside. You're this operating CEO. We have investors lined up. It's a big opportunity.

and you're you're good. Like, you're a founder. You have a ton of upside. You're this operating CEO. We have investors lined up. It's a big opportunity.

27:34

Like, it it sort of works for both parties.

Like, it it sort of works for both parties.

27:36

You know. When you,

You know. When you,

27:38

are you do you regret or are you thankful that you raised money for cattle and fire?

are you do you regret or are you thankful that you raised money for cattle and fire?

27:43

Oh, definitely thankful. I mean, with

Oh, definitely thankful. I mean, with

27:46

yeah. For sure. I mean, with with kettle and fire in particular, like, the business had grown

yeah. For sure. I mean, with with kettle and fire in particular, like, the business had grown

27:51

to a really meaningful amount. And I still had, like, most of my net worth wrapped up in that. And so I think getting some secondary was, like, personally really meaningful.

to a really meaningful amount. And I still had, like, most of my net worth wrapped up in that. And so I think getting some secondary was, like, personally really meaningful.

28:00

And it also meant that, like, I felt more okay pushing for a bigger outcome. It also meant, like, I think I will probably raise for most things that I do going forward or invest my own money just because

And it also meant that, like, I felt more okay pushing for a bigger outcome. It also meant, like, I think I will probably raise for most things that I do going forward or invest my own money just because

28:11

the caliber of the team that we were able to hire around us,

the caliber of the team that we were able to hire around us,

28:14

like, what we were doing on a shoestring budget versus what we could do after was just night and day. Like, we have an amazing team, but amazing people are expensive. And so it's definitely, like, made my life a hundred times easier and more enjoyable.

like, what we were doing on a shoestring budget versus what we could do after was just night and day. Like, we have an amazing team, but amazing people are expensive. And so it's definitely, like, made my life a hundred times easier and more enjoyable.

28:28

Getting to spend other people's money to increase the value of my equity by hiring amazing people. It's like that seems like a no brainer to me in a lot of ways.

Getting to spend other people's money to increase the value of my equity by hiring amazing people. It's like that seems like a no brainer to me in a lot of ways.

28:37

Yeah. When you explain that way it does, but if I was one of your investors and I and you're doing all this other stuff, I'd be like, what the fuck, dude. Only do this thing. I just gave you money.

Yeah. When you explain that way it does, but if I was one of your investors and I and you're doing all this other stuff, I'd be like, what the fuck, dude. Only do this thing. I just gave you money.

28:45

Yeah.

Yeah.

28:46

Yeah. I mean, look, it's it's something that I had to work through with our investors for sure, was very upfront with it, with them about it, and was like, look, this is my main focus,

Yeah. I mean, look, it's it's something that I had to work through with our investors for sure, was very upfront with it, with them about it, and was like, look, this is my main focus,

28:55

you know, which was very true. And it it was definitely something to manage around. I also think though that, like, it's one of those things where as long as the business is going well, no one's gonna complain. You know what I mean?

you know, which was very true. And it it was definitely something to manage around. I also think though that, like, it's one of those things where as long as the business is going well, no one's gonna complain. You know what I mean?

29:07

But, certainly, if things went sideways, then it's then it's, like,

But, certainly, if things went sideways, then it's then it's, like,

29:11

Okay. This is a an easy area to point for you. It's like Elon can run Tesla and SpaceX, and everyone's like, wow, he's amazing, and those businesses are amazing, and and Jack does the same thing with Twitter and Square. And if Twitter misses its earnings, it's, like, off with his head. How dare he, you know? Yeah. He's a part time CEO. What the hell were we thinking?

Okay. This is a an easy area to point for you. It's like Elon can run Tesla and SpaceX, and everyone's like, wow, he's amazing, and those businesses are amazing, and and Jack does the same thing with Twitter and Square. And if Twitter misses its earnings, it's, like, off with his head. How dare he, you know? Yeah. He's a part time CEO. What the hell were we thinking?

29:29

And, and so it's, you know, people are pretty they do, what's called, resulting pretty hard in in that case.

And, and so it's, you know, people are pretty they do, what's called, resulting pretty hard in in that case.

29:36

And you also did you also did a pretty fun experiment. I don't know if this was a side hustle or what would you call this where? Me and Sam were both guinea pigs in your

And you also did you also did a pretty fun experiment. I don't know if this was a side hustle or what would you call this where? Me and Sam were both guinea pigs in your

29:44

your continuous glucose monitoring trial. So you basically tweeted out. Yeah. I was setting up, like, I was setting up, like, shirtless pics to myself, like, every week. Yeah. And, typically, that would be great. One photo is Will. That was not even, like, recommended.

your continuous glucose monitoring trial. So you basically tweeted out. Yeah. I was setting up, like, I was setting up, like, shirtless pics to myself, like, every week. Yeah. And, typically, that would be great. One photo is Will. That was not even, like, recommended.

29:56

Yeah. There was, like, a piss spot in one of my picks. A piss spot, what is that? It when your box Like, you know, when you go pee, do you, like, leak little on your boxes? Yeah. So Sam sent me a, like, just him and his boxers photo and they're just a little tea spot to show his body fat. Alright, dude.

Yeah. There was, like, a piss spot in one of my picks. A piss spot, what is that? It when your box Like, you know, when you go pee, do you, like, leak little on your boxes? Yeah. So Sam sent me a, like, just him and his boxers photo and they're just a little tea spot to show his body fat. Alright, dude.

30:14

And so you were doing this thing where you were like, hey, I need, twenty people. I don't know how many maybe it's forty people that you ended up using. Yeah. Fifty people and you were like, hey, we're gonna do this experiment. And what you did was you sent us all levels,

And so you were doing this thing where you were like, hey, I need, twenty people. I don't know how many maybe it's forty people that you ended up using. Yeah. Fifty people and you were like, hey, we're gonna do this experiment. And what you did was you sent us all levels,

30:26

glucose monitor,

glucose monitor,

30:27

and then,

and then,

30:28

continuous glucose monitor that we just, you know, punctured into our arm, basically. Now, okay, that's measuring.

continuous glucose monitor that we just, you know, punctured into our arm, basically. Now, okay, that's measuring.

30:33

And then you put us all in, like, a WhatsApp group, and you're like, hey, here's the idea. And it was, like, financial incentive. I think it was, like,

And then you put us all in, like, a WhatsApp group, and you're like, hey, here's the idea. And it was, like, financial incentive. I think it was, like,

30:40

you would pay us out every day that we stayed in range. And if we missed it, like, you kept our money or something like that.

you would pay us out every day that we stayed in range. And if we missed it, like, you kept our money or something like that.

30:46

What was that experiment and what'd you learn out of it? Man, it was awesome. Like, that that experiment was kinda like many things

What was that experiment and what'd you learn out of it? Man, it was awesome. Like, that that experiment was kinda like many things

30:54

in my life. I just had the idea, tweeted it immediately, and got such a strong response from people. But we had, like, a wait list Yeah. Totally. Where I was like, okay. Now I gotta figure this out. You know, Sam was texting me every day, being like, this is sweet. Like, I'm I'm gonna get all my fucking money back. Like, You're very into it. I loved it. I was into it. Yeah. I was surprised. Awesome. But, yeah, so learned a ton, man. I mean, one of the craziest things I think was just how well that incentive of, like, twenty five dollars a day really work for people to keep them

in my life. I just had the idea, tweeted it immediately, and got such a strong response from people. But we had, like, a wait list Yeah. Totally. Where I was like, okay. Now I gotta figure this out. You know, Sam was texting me every day, being like, this is sweet. Like, I'm I'm gonna get all my fucking money back. Like, You're very into it. I loved it. I was into it. Yeah. I was surprised. Awesome. But, yeah, so learned a ton, man. I mean, one of the craziest things I think was just how well that incentive of, like, twenty five dollars a day really work for people to keep them

31:24

keep them honest. Like, you go through, you know, pay nine hundred fifty bucks for thirty days every day that you stay under a barrier. I, like, give you twenty five bucks back. And

keep them honest. Like, you go through, you know, pay nine hundred fifty bucks for thirty days every day that you stay under a barrier. I, like, give you twenty five bucks back. And

31:34

Just that tiny little behavior, like, incentive where that brownie or whatever is not four dollars, but it's twenty nine dollars. Like, that, I think that little incentive goes a really long way and it's somewhat competitive in all this. And so we have had with literally no marketing you know, we've we've filled out fifty person cohorts every month since launching that in February.

Just that tiny little behavior, like, incentive where that brownie or whatever is not four dollars, but it's twenty nine dollars. Like, that, I think that little incentive goes a really long way and it's somewhat competitive in all this. And so we have had with literally no marketing you know, we've we've filled out fifty person cohorts every month since launching that in February.

31:55

You know,

You know,

31:57

Yeah. Yeah. People can still sign up. It's wearable challenge dot com. We've had one person go through it seven times. They've lost about fifty pounds. It's, like, Unbelievable.

Yeah. Yeah. People can still sign up. It's wearable challenge dot com. We've had one person go through it seven times. They've lost about fifty pounds. It's, like, Unbelievable.

32:06

Who to see the results of this? Who's who's running that? Yeah. So one of the guys in the first cohort, Erin,

Who to see the results of this? Who's who's running that? Yeah. So one of the guys in the first cohort, Erin,

32:12

got so excited about the idea. I was like, hey. Do you wanna run with this? And so he, he's been running it the whole time. Amazing. And is that a business to you or what is that?

got so excited about the idea. I was like, hey. Do you wanna run with this? And so he, he's been running it the whole time. Amazing. And is that a business to you or what is that?

32:22

Not really. I mean, we're we're kinda thinking about, like, how to make it a business, but, but it's it's actually a perfect example of a side hustle. Like, I will probably make you know, somewhere between twenty and thirty grand this year from doing it. Right.

Not really. I mean, we're we're kinda thinking about, like, how to make it a business, but, but it's it's actually a perfect example of a side hustle. Like, I will probably make you know, somewhere between twenty and thirty grand this year from doing it. Right.

32:35

Yeah. When I saw that Maybe more if Sam joins and blows a bunch of his glucose levels. When when I saw that, I was like, hey, this is fun. And,

Yeah. When I saw that Maybe more if Sam joins and blows a bunch of his glucose levels. When when I saw that, I was like, hey, this is fun. And,

32:43

it's kinda like on brand for you because of the stuff you talk you talk about your businesses,

it's kinda like on brand for you because of the stuff you talk you talk about your businesses,

32:47

But then I was also like, oh, this is a great business because everybody wants the outcome. Everybody wants to eat, right, lose weight. And the biggest hack is not knowledge, but accountability.

But then I was also like, oh, this is a great business because everybody wants the outcome. Everybody wants to eat, right, lose weight. And the biggest hack is not knowledge, but accountability.

32:57

And I liked that you were coming at it from a accountability point of view. I actually think, like, you know, the the company levels could do something like this or the there's gonna be a company that does this. Right? The whatever weight watchers is as a business model, like, I haven't studied it. I'm assuming you have given what you do and what this business is. But could this not be, like, Wait watchers two point o? I think it could be. I mean,

And I liked that you were coming at it from a accountability point of view. I actually think, like, you know, the the company levels could do something like this or the there's gonna be a company that does this. Right? The whatever weight watchers is as a business model, like, I haven't studied it. I'm assuming you have given what you do and what this business is. But could this not be, like, Wait watchers two point o? I think it could be. I mean,

33:20

it just it would need someone to, like, run at it really full time. But I do think that there's something here. I mean, there's a couple companies, like, stick and, like, one other that I'm forgetting where you can sort of, like, that money on, on different outcomes. And, you know, I think that that sort of works. I actually think the really powerful part of this is, like, it's a cohort It's a challenge for a set period of time, and you lose money only for that set period. Right.

it just it would need someone to, like, run at it really full time. But I do think that there's something here. I mean, there's a couple companies, like, stick and, like, one other that I'm forgetting where you can sort of, like, that money on, on different outcomes. And, you know, I think that that sort of works. I actually think the really powerful part of this is, like, it's a cohort It's a challenge for a set period of time, and you lose money only for that set period. Right.

33:43

And and so, like, I would love to expand this and we're sort of

And and so, like, I would love to expand this and we're sort of

33:46

have some ideas in the in the hopper about, like, what expanding it might look like, but it's definitely not my, like, full time thing at all. Have you heard stick, Sean. That's actually an interesting company to buy. I haven't been there in years, but when I used to go there, it was even when I went there, like, years ago, it was considered, like, old. So it's stick. It's spelled stick, but I think there's two k's at the end. Right? Yep.

have some ideas in the in the hopper about, like, what expanding it might look like, but it's definitely not my, like, full time thing at all. Have you heard stick, Sean. That's actually an interesting company to buy. I haven't been there in years, but when I used to go there, it was even when I went there, like, years ago, it was considered, like, old. So it's stick. It's spelled stick, but I think there's two k's at the end. Right? Yep.

34:07

And It's like a physical place?

And It's like a physical place?

34:09

No. It's a web stick dot com, but two k's at the end. And,

No. It's a web stick dot com, but two k's at the end. And,

34:14

is the website still all old and junky looking? Yeah. Okay. So it was, like, old back then when or in two thousand thirteen or fourteen when I used to use it. And what you do is you enlist a friend

is the website still all old and junky looking? Yeah. Okay. So it was, like, old back then when or in two thousand thirteen or fourteen when I used to use it. And what you do is you enlist a friend

34:24

to be the referee, and then you create, I believe, an anti charity where you,

to be the referee, and then you create, I believe, an anti charity where you,

34:30

select something that you hate, and then you upload money to it, And then if you fail at your challenge, your friend clicks a button and it automatically goes to that place that you hate. And I I think you can you there's a varieties of of the service. Two ferris talked about this, I think, in four hour work week, and I think it got popular from that. Yeah.

select something that you hate, and then you upload money to it, And then if you fail at your challenge, your friend clicks a button and it automatically goes to that place that you hate. And I I think you can you there's a varieties of of the service. Two ferris talked about this, I think, in four hour work week, and I think it got popular from that. Yeah.

34:46

Yeah. It it did you think this company makes money, Justin?

Yeah. It it did you think this company makes money, Justin?

34:50

I would imagine so. I don't know how much, but That it could be an interesting thing to buy. I mean, it's actually not that hard to replicate, but, like, if they already get traffic, it could be an interesting it would be an interst this would be an interesting thing to buy and, revamp and make a little bit better because I think they get a lot of traffic. When I, when we owned Tutle do, there was this one guy, an author.

I would imagine so. I don't know how much, but That it could be an interesting thing to buy. I mean, it's actually not that hard to replicate, but, like, if they already get traffic, it could be an interesting it would be an interst this would be an interesting thing to buy and, revamp and make a little bit better because I think they get a lot of traffic. When I, when we owned Tutle do, there was this one guy, an author.

35:11

I think he wrote a book, getting things done. G Jesus.

I think he wrote a book, getting things done. G Jesus.

35:15

G Yeah. David Allen. And yeah. And he mentioned Toodle do this app that me and, Ramon bought bought.

G Yeah. David Allen. And yeah. And he mentioned Toodle do this app that me and, Ramon bought bought.

35:22

And most of our customers came to us because they read about Tudo do, like, it just mentioned them in, like, a sentence or something in the book, and that's where most of the customers came from. And just because Tim Barrett mentioned stick. I bet that's where the the vast majority of their customers come from. For sure. Yeah. That's funny. There was a thing called Jimpacked too. I don't know if you guys have have have you seen that? I don't know if it made it. It was, like, it came out five years ago or something like that, but it was you would basically pledge that you're gonna go to the gym with some numb some frequency

And most of our customers came to us because they read about Tudo do, like, it just mentioned them in, like, a sentence or something in the book, and that's where most of the customers came from. And just because Tim Barrett mentioned stick. I bet that's where the the vast majority of their customers come from. For sure. Yeah. That's funny. There was a thing called Jimpacked too. I don't know if you guys have have have you seen that? I don't know if it made it. It was, like, it came out five years ago or something like that, but it was you would basically pledge that you're gonna go to the gym with some numb some frequency

35:50

and other people would too. And it basically I think what they were doing was, like, in your case, you're the house. You're like the bank. It's like I give you the money and then you pay me back. And in this case, it was like, it would match you with somebody else.

and other people would too. And it basically I think what they were doing was, like, in your case, you're the house. You're like the bank. It's like I give you the money and then you pay me back. And in this case, it was like, it would match you with somebody else.

36:01

And, if you ever didn't do your thing, your money would go to that person. If they did it and you didn't go, your money would go to them. And if you both went, your money would be safe. And,

And, if you ever didn't do your thing, your money would go to that person. If they did it and you didn't go, your money would go to them. And if you both went, your money would be safe. And,

36:12

and so you're, like, making a pack that you would go to the gym for, you know, some amount of frequency.

and so you're, like, making a pack that you would go to the gym for, you know, some amount of frequency.

36:16

But I do think there is something to this, like, kinda financial incentive

But I do think there is something to this, like, kinda financial incentive

36:20

accountability,

accountability,

36:21

you know, betting, betting on yourself, betting on your habit,

you know, betting, betting on yourself, betting on your habit,

36:24

model that I think is pretty cool. Yeah. I I totally agree. I mean, we're we're actually looking now at, like, could you apply this to run little, you know, health boot camps and, like, LA or Austin or something like that, where you have thirty people, fifty people opt in, we'll handle your meals. We'll, you know, we'll give you levels. Like, we'll do all this sort of stuff. And a more, like, premium offering that,

model that I think is pretty cool. Yeah. I I totally agree. I mean, we're we're actually looking now at, like, could you apply this to run little, you know, health boot camps and, like, LA or Austin or something like that, where you have thirty people, fifty people opt in, we'll handle your meals. We'll, you know, we'll give you levels. Like, we'll do all this sort of stuff. And a more, like, premium offering that,

36:45

where it's like, hey, you're almost guaranteed to lose weight or get in better shape at the end of this month. That would, for sure, work. That's a little bit better than my weight loss idea, which is called kidnap where you just go and you take a person and you bring them to the desert,

where it's like, hey, you're almost guaranteed to lose weight or get in better shape at the end of this month. That would, for sure, work. That's a little bit better than my weight loss idea, which is called kidnap where you just go and you take a person and you bring them to the desert,

36:56

in, like, Vegas. And you just, like, you with two b's at the end? Yeah. It's called the kidnapped kidnapped SF or we'll we'll call it hostage. And we just bring you to, like, a farm, and we just, like, it's like, look, you only fifteen hundred calories a day, do whatever you want all day, but, like, this is it. I love that.

in, like, Vegas. And you just, like, you with two b's at the end? Yeah. It's called the kidnapped kidnapped SF or we'll we'll call it hostage. And we just bring you to, like, a farm, and we just, like, it's like, look, you only fifteen hundred calories a day, do whatever you want all day, but, like, this is it. I love that.

37:14

Can I ask you? Refund rates would be high on that. Well, you know, it'll be guaranteed success.

Can I ask you? Refund rates would be high on that. Well, you know, it'll be guaranteed success.

37:19

So I wanna get to some of these ideas, but I first wanna ask you about duck, duck, go. So you're friends with that guy Gabe. Right? The guy who started or owns it. And are you bullish on that business? Because you're one of the few people I know that has insight onto it, and I'm bit I look at their traffic

So I wanna get to some of these ideas, but I first wanna ask you about duck, duck, go. So you're friends with that guy Gabe. Right? The guy who started or owns it. And are you bullish on that business? Because you're one of the few people I know that has insight onto it, and I'm bit I look at their traffic

37:33

monthly, like, because they give out these monthly updates.

monthly, like, because they give out these monthly updates.

37:37

That does that is that business, like, like, kinda, like, an under the radar thing? Do you think this is gonna take over the world? Because that's kinda how I feel. Yeah. I mean, I I think it's it's crushing. Like, I think that you always see, like, there's always, like, a counterpoint to some massive trend or massive amount of success. Like, you have, like, Amazon taking over the world, but then you have Shopify, which is crushing it. And I think that dot dot gov is, like, the counterpoint

That does that is that business, like, like, kinda, like, an under the radar thing? Do you think this is gonna take over the world? Because that's kinda how I feel. Yeah. I mean, I I think it's it's crushing. Like, I think that you always see, like, there's always, like, a counterpoint to some massive trend or massive amount of success. Like, you have, like, Amazon taking over the world, but then you have Shopify, which is crushing it. And I think that dot dot gov is, like, the counterpoint

37:59

to, to, like, Google and, you know, privacy eroding across the board, all this sort of stuff. Like, I do think there's an opportunity

to, to, like, Google and, you know, privacy eroding across the board, all this sort of stuff. Like, I do think there's an opportunity

38:07

to be a big tech company But with privates, like, privacy is a core value rather than, you know, selling ads to everyone. And so I think Duck dot gov really has that the opportunity to, like, be that company.

to be a big tech company But with privates, like, privacy is a core value rather than, you know, selling ads to everyone. And so I think Duck dot gov really has that the opportunity to, like, be that company.

38:19

They have a lot of tailwinds that are working in their favor at this point. It it's also crazy. Like, Gabe,

They have a lot of tailwinds that are working in their favor at this point. It it's also crazy. Like, Gabe,

38:25

he's been working on that company for, like, twelve years. Five of those years. Is it more than twelve? I feel like It it might be, actually.

he's been working on that company for, like, twelve years. Five of those years. Is it more than twelve? I feel like It it might be, actually.

38:33

But, like, for a large chunk of that time, he was just a solo

But, like, for a large chunk of that time, he was just a solo

38:37

founder building a search engine to compete with Google. It's like,

founder building a search engine to compete with Google. It's like,

38:41

wow.

wow.

38:42

They do they they do north of a hundred million in revenue, I believe.

They do they they do north of a hundred million in revenue, I believe.

38:46

Yeah. I I believe it. Just do you know how, like, I don't know if you I don't know if you knew him during those early years, but, like, did you know him at the beginning or no?

Yeah. I I believe it. Just do you know how, like, I don't know if you I don't know if you knew him during those early years, but, like, did you know him at the beginning or no?

38:54

Not not the very, very beginning, but I knew him when it was, like, him and one other person working on Duck dot com. And so I'm guessing at that point, it wasn't it wasn't a case where him and one other person and man, it's crushing it. It's him and one other person, and it's sort of crawling forward.

Not not the very, very beginning, but I knew him when it was, like, him and one other person working on Duck dot com. And so I'm guessing at that point, it wasn't it wasn't a case where him and one other person and man, it's crushing it. It's him and one other person, and it's sort of crawling forward.

39:08

Yeah. What were those con like, what were your conversations like? What was the outlook I mean, I I find it fascinating when people work on these businesses that don't take off right away and they stick with it. And then they Me too. Either, like, the world just changes or they figure something out or just compounds slow slowly, but then all of a sudden it starts to take off. Like, what was that? Like, they're in the flat part, and then what do you think caused it to grow? Yeah. I think that he was he was just getting, like, small bits of positive feedback from communities. Like, hacker news community was, like, Doctor. Ocho is amazing for, like, Stack Overflow searches or know, x, y, and z, very specific niche sorts of searches. And then as he got good feedback from those groups, it's like, okay, let's invest in product to make this a little better, a little better. And I think that after,

Yeah. What were those con like, what were your conversations like? What was the outlook I mean, I I find it fascinating when people work on these businesses that don't take off right away and they stick with it. And then they Me too. Either, like, the world just changes or they figure something out or just compounds slow slowly, but then all of a sudden it starts to take off. Like, what was that? Like, they're in the flat part, and then what do you think caused it to grow? Yeah. I think that he was he was just getting, like, small bits of positive feedback from communities. Like, hacker news community was, like, Doctor. Ocho is amazing for, like, Stack Overflow searches or know, x, y, and z, very specific niche sorts of searches. And then as he got good feedback from those groups, it's like, okay, let's invest in product to make this a little better, a little better. And I think that after,

39:51

you know, let's call it twelve, fourteen years that he's been working on this, the product has gotten a lot better, but also the, like, sort of trend line of where big tech is going has it's just gotten like way more

you know, let's call it twelve, fourteen years that he's been working on this, the product has gotten a lot better, but also the, like, sort of trend line of where big tech is going has it's just gotten like way more

40:02

way more invasive and and way more like privacy is way more of a concern for people today. Especially as you're seeing a lot of the the censorship stuff and, you know, some of us that's that's happening in the big tech world right now, I think that Duck dot gov is, like,

way more invasive and and way more like privacy is way more of a concern for people today. Especially as you're seeing a lot of the the censorship stuff and, you know, some of us that's that's happening in the big tech world right now, I think that Duck dot gov is, like,

40:16

one of the few companies that for over a decade now has been, like, privacy is one of our our, like, core things.

one of the few companies that for over a decade now has been, like, privacy is one of our our, like, core things.

40:23

And they've built an incredibly complex product,

And they've built an incredibly complex product,

40:26

to compete with Google that is just not easy to spin up overnight. You know, it's not a side hustle. It's not, like, the type of thing you or I can build with a couple hours a week, over, you know, weekend.

to compete with Google that is just not easy to spin up overnight. You know, it's not a side hustle. It's not, like, the type of thing you or I can build with a couple hours a week, over, you know, weekend.

40:36

Can we talk about can we go through some of these ideas? You wanna start with Airbnb camping? Because I, you, you're texting me about this. I, and I wanna learn about it. I just looked at a house the other day, by the way, down the street from my house to buy for Airbnb.

Can we talk about can we go through some of these ideas? You wanna start with Airbnb camping? Because I, you, you're texting me about this. I, and I wanna learn about it. I just looked at a house the other day, by the way, down the street from my house to buy for Airbnb.

40:49

I'll have to send you the numbers. I don't know if it it seems like a lot of work for not a lot of output. We'll see.

I'll have to send you the numbers. I don't know if it it seems like a lot of work for not a lot of output. We'll see.

40:55

Yeah. I I think that's probably true for a lot of Airbnb right now. I think the thing that is compelling to me is, like, we talked earlier about new platform stuff. Like, hipcamp and some of these other, like, camping platforms are exploding.

Yeah. I I think that's probably true for a lot of Airbnb right now. I think the thing that is compelling to me is, like, we talked earlier about new platform stuff. Like, hipcamp and some of these other, like, camping platforms are exploding.

41:08

And again, I think if you could, like, leverage capital, build up the supply side and provide, like, you know, water, toiletry, like, all all the basics

And again, I think if you could, like, leverage capital, build up the supply side and provide, like, you know, water, toiletry, like, all all the basics

41:19

in locations that people actually wanna camp at, you could build a pretty material business. And it, again, it, like, may not be a ten billion dollar business, but think it would be a really solid side hustle and cash flow asset, and it would would require a lot less,

in locations that people actually wanna camp at, you could build a pretty material business. And it, again, it, like, may not be a ten billion dollar business, but think it would be a really solid side hustle and cash flow asset, and it would would require a lot less,

41:35

a lot less, like, management and work than Airbnb

a lot less, like, management and work than Airbnb

41:37

because at the end of the day, you're fucking camping. Like, sorry. You know, it's not, like, the the stove burner doesn't work or the AC is off. It's like a plot of You're welcome.

because at the end of the day, you're fucking camping. Like, sorry. You know, it's not, like, the the stove burner doesn't work or the AC is off. It's like a plot of You're welcome.

41:50

We're we're nothing worked and you had to fend for yourself. That's what you want. Maybe

We're we're nothing worked and you had to fend for yourself. That's what you want. Maybe

41:55

I can host hostage out there.

I can host hostage out there.

41:58

Do you when you were when you were doing this, what numbers were you modeling out?

Do you when you were when you were doing this, what numbers were you modeling out?

42:04

Yeah. So I was mainly modeling it from, like, a NOI basis.

Yeah. So I was mainly modeling it from, like, a NOI basis.

42:08

Which is net operating income, which is like a term that's used a lot in real estate. But, basically, I think that you could get, like, thirty to forty percent cash on cash returns by following this strategy. Sounds like the greatest thing ever. Why didn't why have you done it? Because I am getting high returns from my time elsewhere.

Which is net operating income, which is like a term that's used a lot in real estate. But, basically, I think that you could get, like, thirty to forty percent cash on cash returns by following this strategy. Sounds like the greatest thing ever. Why didn't why have you done it? Because I am getting high returns from my time elsewhere.

42:25

This. I'd love to find someone to run. If somebody's listening to this, it's like, oh, I'm the perfect guy for this. I I I I love camping. I know I have camper. I have a camper myself. I'm in an area that's like a high demand thing for for hipcamp or auto camp or whatever.

This. I'd love to find someone to run. If somebody's listening to this, it's like, oh, I'm the perfect guy for this. I I I I love camping. I know I have camper. I have a camper myself. I'm in an area that's like a high demand thing for for hipcamp or auto camp or whatever.

42:41

Yeah, great. You be the operator. We'll put up cash, we'll buy the RVs for you and you run the thing and let's split it. So, email me sean at sean purdy dot com, and then I'll I'll loop in these guys, and we will, we will fund your, we will fund a a small rental business of, of campers, if anybody's in the location that does this. Because that's a great that's a great idea. You're absolutely right. They're basically tons of demand and they're supply constrained. And so if you just build out more supply, you're gonna get bookings and you're gonna get great returns, awesome. Yeah. Exactly. And and it's one of those things that's, like, that can scale really nicely. These platforms are here to stay. Like, there's a lot of venture dollars going into making these more of a thing. I think that you could crush it on these platforms. Is it something I wanna do full time at this point in my career? No. But do I think someone younger who, like, cares about camping more than I do? Could

Yeah, great. You be the operator. We'll put up cash, we'll buy the RVs for you and you run the thing and let's split it. So, email me sean at sean purdy dot com, and then I'll I'll loop in these guys, and we will, we will fund your, we will fund a a small rental business of, of campers, if anybody's in the location that does this. Because that's a great that's a great idea. You're absolutely right. They're basically tons of demand and they're supply constrained. And so if you just build out more supply, you're gonna get bookings and you're gonna get great returns, awesome. Yeah. Exactly. And and it's one of those things that's, like, that can scale really nicely. These platforms are here to stay. Like, there's a lot of venture dollars going into making these more of a thing. I think that you could crush it on these platforms. Is it something I wanna do full time at this point in my career? No. But do I think someone younger who, like, cares about camping more than I do? Could

43:28

really do well here, like, absolutely.

really do well here, like, absolutely.

43:30

Okay. Great. That's a great idea. What else you got?

Okay. Great. That's a great idea. What else you got?

43:33

Alcohol, baby. Let's talk about that. Yeah. So near and dear to my heart as a as a as a non alcoholic beer drinker.

Alcohol, baby. Let's talk about that. Yeah. So near and dear to my heart as a as a as a non alcoholic beer drinker.

43:41

Yeah. So, you know, a couple, earlier this year, launched a company that I talked about shirley,

Yeah. So, you know, a couple, earlier this year, launched a company that I talked about shirley,

43:47

high shirley dot com, s u r e l y.

high shirley dot com, s u r e l y.

43:51

But we're we're basically, like, We saw so much interest going into the non alcabier space. Bud Light bought three spots at the Super Bowl. One was the seltzer spot. The other was for Bud Light, The other was for Bud zero, which is, like, the non alcoholic thing is so

But we're we're basically, like, We saw so much interest going into the non alcabier space. Bud Light bought three spots at the Super Bowl. One was the seltzer spot. The other was for Bud Light, The other was for Bud zero, which is, like, the non alcoholic thing is so

44:05

interesting and, like, there's so much attention going towards it. And we saw, like, a ton of really good non alc beers,

interesting and, like, there's so much attention going towards it. And we saw, like, a ton of really good non alc beers,

44:12

some really good, like, non alc spirits options and nothing in the wine category. And so we decided to build the first,

some really good, like, non alc spirits options and nothing in the wine category. And so we decided to build the first,

44:19

clean label, really high quality non alcoholic wine brand and wine company,

clean label, really high quality non alcoholic wine brand and wine company,

44:23

hired, like, real winemaking talent and the like. We launched earlier this year and it's going going super well. So I'm I'm How much have you, by the way, I wanna brag. I've been talking about this shit for, like, four years now. Have a nice, Sean. I don't know if that's a brag, or really it's a it's a knock on you. You had the inside. He took the action. He Well, I don't want to He translated me. I don't

hired, like, real winemaking talent and the like. We launched earlier this year and it's going going super well. So I'm I'm How much have you, by the way, I wanna brag. I've been talking about this shit for, like, four years now. Have a nice, Sean. I don't know if that's a brag, or really it's a it's a knock on you. You had the inside. He took the action. He Well, I don't want to He translated me. I don't

44:44

That's true. That that's true. I mean, yeah.

That's true. That that's true. I mean, yeah.

44:47

I'm just talking shit. But, but, you have so I get, like,

I'm just talking shit. But, but, you have so I get, like,

44:51

get, like, a, like, a, just like a, like, a attaboy. Yeah. Yeah. Yeah. Yeah. I deserve an added attaboy for that, for that, for sure. So I think you were gonna kinda ask him something much did you put in to start this? Basically, how much of your money did you did you have to seed into making a venture like this happen? Yeah. So I put in, close to a hundred k to make this happen.

get, like, a, like, a, just like a, like, a attaboy. Yeah. Yeah. Yeah. Yeah. I deserve an added attaboy for that, for that, for sure. So I think you were gonna kinda ask him something much did you put in to start this? Basically, how much of your money did you did you have to seed into making a venture like this happen? Yeah. So I put in, close to a hundred k to make this happen.

45:07

And some portion of that was a loan that that I got out, just as, like, revenue started to come in. But, yeah, it was about a hundred k to spin up. Nothing a lot. That's great. No.

And some portion of that was a loan that that I got out, just as, like, revenue started to come in. But, yeah, it was about a hundred k to spin up. Nothing a lot. That's great. No.

45:17

Yeah. It's not a great day. It's a weekend for Sam. Thank you.

Yeah. It's not a great day. It's a weekend for Sam. Thank you.

45:22

I feel I feel like, I feel like,

I feel I feel like, I feel like,

45:25

like,

like,

45:26

Okay. So if you're telling me you could start this with a hundred grand, and how many hours a week are you working on this?

Okay. So if you're telling me you could start this with a hundred grand, and how many hours a week are you working on this?

45:31

To get it spun up, I mean, it was much more, like, hiring the right contractors and people. So it was five, ten, maybe at most. Okay. I feel like there's a world where this, like, let's be conservative. I feel like there's a like, this is very clearly a ten million dollar a year thing that makes two million in profit. Right? Like, like, it could definitely be way bigger, but I feel like that's a relatively like I'd be disappointed if it didn't hit that mark. Right? That's kinda what you're saying. It's like, you know, that would take expectations at least. Yeah. It's a right? Like, and let's give me let's give it six years to do that. Let's go let's grow slow.

To get it spun up, I mean, it was much more, like, hiring the right contractors and people. So it was five, ten, maybe at most. Okay. I feel like there's a world where this, like, let's be conservative. I feel like there's a like, this is very clearly a ten million dollar a year thing that makes two million in profit. Right? Like, like, it could definitely be way bigger, but I feel like that's a relatively like I'd be disappointed if it didn't hit that mark. Right? That's kinda what you're saying. It's like, you know, that would take expectations at least. Yeah. It's a right? Like, and let's give me let's give it six years to do that. Let's go let's grow slow.

46:04

I feel like that's like a you know, it's pretty sure fire away you're gonna get that. Would you agree?

I feel like that's like a you know, it's pretty sure fire away you're gonna get that. Would you agree?

46:09

Yeah. I I certainly do. And so it seems like a good If that was the case, right, a a DDC brand like that can sell for, like, one x revenue, let's say, So you could turn a hundred k investment and let's call it even twenty hours a week for for a year to spin it up. To you you're you turned a hundred k into basically,

Yeah. I I certainly do. And so it seems like a good If that was the case, right, a a DDC brand like that can sell for, like, one x revenue, let's say, So you could turn a hundred k investment and let's call it even twenty hours a week for for a year to spin it up. To you you're you turned a hundred k into basically,

46:27

you know, ten million bucks worth of of of total equity value in turn in in terms of the company in that case. I don't even think it'll take six years. I think that's two two year thirty. Yeah. I'm being, like, all Yeah. I agree.

you know, ten million bucks worth of of of total equity value in turn in in terms of the company in that case. I don't even think it'll take six years. I think that's two two year thirty. Yeah. I'm being, like, all Yeah. I agree.

46:38

But, but, yeah, I mean, that's the basic thing. Where are the other opportunities in the space that you when you're researching?

But, but, yeah, I mean, that's the basic thing. Where are the other opportunities in the space that you when you're researching?

46:44

Yeah. I mean, I there's ton. Right? Like, I think that we're at this generational

Yeah. I mean, I there's ton. Right? Like, I think that we're at this generational

46:48

shift where people, you know, ten years ago, everyone was like, let's go out. Maybe this is just me getting older. I don't know. But all of my friends were like, let's go out to the bars and get really drunk. Now all my friends are, like, let's have one glass of wine and then, like, have a great long dinner and or try, you know, or not drink at all. And instead do, like Young people, I don't young people, I don't think drink.

shift where people, you know, ten years ago, everyone was like, let's go out. Maybe this is just me getting older. I don't know. But all of my friends were like, let's go out to the bars and get really drunk. Now all my friends are, like, let's have one glass of wine and then, like, have a great long dinner and or try, you know, or not drink at all. And instead do, like Young people, I don't young people, I don't think drink.

47:07

Yeah. It it's

Yeah. It it's

47:10

it's becoming much more common shockingly. That's what I'm saying. Like, the gen z is, like, like,

it's becoming much more common shockingly. That's what I'm saying. Like, the gen z is, like, like,

47:16

it's not as common. Like, when the the second I could drive Does I have you heard of gen z analysis that he does? His his trends analysis on gen z. He's like, they don't have sex. They don't drink, and they're depressed. But they're really cool looking. You're fine. What do you see what he called them? Really cool. They got they got nice teeth. They, always wear vans, and they, like, they always have, like, proper fitting shoes. What color do they like?

it's not as common. Like, when the the second I could drive Does I have you heard of gen z analysis that he does? His his trends analysis on gen z. He's like, they don't have sex. They don't drink, and they're depressed. But they're really cool looking. You're fine. What do you see what he called them? Really cool. They got they got nice teeth. They, always wear vans, and they, like, they always have, like, proper fitting shoes. What color do they like?

47:41

What? Do I say it, like, red? I don't know. Or millennial? You have, like, a really sweeping generalization for that. Dude, it's like the truth. If you use TikTok, like, y'all have, like, sick ass haircuts.

What? Do I say it, like, red? I don't know. Or millennial? You have, like, a really sweeping generalization for that. Dude, it's like the truth. If you use TikTok, like, y'all have, like, sick ass haircuts.

47:52

It's true. They all got, like, amazing I mean, Justin doesn't definitely cut right out. He's he's looking he's looking gen z.

It's true. They all got, like, amazing I mean, Justin doesn't definitely cut right out. He's he's looking he's looking gen z.

47:59

Dude, the young people, I'm saying they they don't they don't have they don't have a lot of sex, not nearly as much as before. And they don't Even with all that teeth and hair, they can't deny them sex. What's going on? Dude, I don't know. It's, like, like testosterone is down fifty percent over the last, like, forty years. That's right. Yeah. Maybe that's it. It's, like, That's some there's something going on here, and they also don't like alcohol. Like, it's it's a health thing or I I don't know what it is, but they don't drink.

Dude, the young people, I'm saying they they don't they don't have they don't have a lot of sex, not nearly as much as before. And they don't Even with all that teeth and hair, they can't deny them sex. What's going on? Dude, I don't know. It's, like, like testosterone is down fifty percent over the last, like, forty years. That's right. Yeah. Maybe that's it. It's, like, That's some there's something going on here, and they also don't like alcohol. Like, it's it's a health thing or I I don't know what it is, but they don't drink.

48:23

Yeah. Mean, I I honestly think one of the reasons I'm bullish on the non ox space is, like, we are getting to the point where there are just better drugs Like, if people wanna, you know, alter their state of consciousness, I'm seeing a lot more friends that are, like, opting into cannabis or ketamine or some of the, you know, psychedelics or some of these other things, that don't give you the hangover,

Yeah. Mean, I I honestly think one of the reasons I'm bullish on the non ox space is, like, we are getting to the point where there are just better drugs Like, if people wanna, you know, alter their state of consciousness, I'm seeing a lot more friends that are, like, opting into cannabis or ketamine or some of the, you know, psychedelics or some of these other things, that don't give you the hangover,

48:43

don't give you the thirty extra pounds over a year of heavy drinking. Like, I I just think people are opting for for different sorts of compounds to give them the experience they want. Yeah. Exactly. I tried that recessed drink. You guys tried that? The Yeah. The new shit, doesn't it? Kinda like carbonated drink. Great branding. Amazing branding, I would say.

don't give you the thirty extra pounds over a year of heavy drinking. Like, I I just think people are opting for for different sorts of compounds to give them the experience they want. Yeah. Exactly. I tried that recessed drink. You guys tried that? The Yeah. The new shit, doesn't it? Kinda like carbonated drink. Great branding. Amazing branding, I would say.

49:01

Drink tastes like shit and didn't do anything. So I was, like, well, I'm out on that one. But I love the idea of it. I kinda wish it. If it just if they just put LaCroi in that can, I'd feel amazing. I'd be like, yeah. This is the best. This is the future.

Drink tastes like shit and didn't do anything. So I was, like, well, I'm out on that one. But I love the idea of it. I kinda wish it. If it just if they just put LaCroi in that can, I'd feel amazing. I'd be like, yeah. This is the best. This is the future.

49:13

But instead, you know, they try their own thing. What are some businesses that you're, like, you mentioned testosterone. We invested in this testosterone replacement company because we were, like, That same Which one? It's called peak. Well, they're just rebranding to hone, but basically it's at home, direct to consumer,

But instead, you know, they try their own thing. What are some businesses that you're, like, you mentioned testosterone. We invested in this testosterone replacement company because we were, like, That same Which one? It's called peak. Well, they're just rebranding to hone, but basically it's at home, direct to consumer,

49:29

you know, testing for your key levels. And then when you get tested, it's if it's low, you're they'll there's like a telemedicine doctor who will be like, hey, by the way, if you want this to go up, you know, like, There are some solutions that we can offer you. Basically, they have their own.

you know, testing for your key levels. And then when you get tested, it's if it's low, you're they'll there's like a telemedicine doctor who will be like, hey, by the way, if you want this to go up, you know, like, There are some solutions that we can offer you. Basically, they have their own.

49:42

Have you not heard of that, Justin?

Have you not heard of that, Justin?

49:44

I've heard of TRT. I didn't I didn't heard of, like, peak or home. It's basically

I've heard of TRT. I didn't I didn't heard of, like, peak or home. It's basically

49:48

Right. D to c t r t. Right? Just to throw six letters in.

Right. D to c t r t. Right? Just to throw six letters in.

49:52

Yeah. You don't believe in it. It's real.

Yeah. You don't believe in it. It's real.

49:55

Yeah. Yeah.

Yeah. Yeah.

49:57

Maybe that's not a a well said thing, but I tend to think that some of these things, it's like, you know, your testosterone levels are low. It's like, Okay. The reason that they're low is some inputs from your environment are not healthy. And so rather than trying to fix the symptom, like you should try and fix the environment. But what are the biggest inputs you could change to to boost testosterone from your from your opinion?

Maybe that's not a a well said thing, but I tend to think that some of these things, it's like, you know, your testosterone levels are low. It's like, Okay. The reason that they're low is some inputs from your environment are not healthy. And so rather than trying to fix the symptom, like you should try and fix the environment. But what are the biggest inputs you could change to to boost testosterone from your from your opinion?

50:17

I I think diet sleep

I I think diet sleep

50:20

like inflammation,

like inflammation,

50:21

and then also trying to cut out, like, endocrine

and then also trying to cut out, like, endocrine

50:24

disrupting hormones,

disrupting hormones,

50:25

which are, I think, like, a horrifying thing that not a lot of people are talking about. What is that about it?

which are, I think, like, a horrifying thing that not a lot of people are talking about. What is that about it?

50:31

Go on. So different,

Go on. So different,

50:33

plastics compounds, like, you've heard of, like, BPA free and all these sorts of things. The whole class of something called phthalates, which is p h t p t h l a t e s,

plastics compounds, like, you've heard of, like, BPA free and all these sorts of things. The whole class of something called phthalates, which is p h t p t h l a t e s,

50:44

that that effectively have, like, a really strong negative impact on one's testosterone, one's like endocrine and hormonal systems, and they're that are in, like, everything.

that that effectively have, like, a really strong negative impact on one's testosterone, one's like endocrine and hormonal systems, and they're that are in, like, everything.

50:55

Avoidings or they're from something else?

Avoidings or they're from something else?

50:58

Yeah. A lot of plastics. Yeah.

Yeah. A lot of plastics. Yeah.

51:00

So these are like synthetic materials that are just in, like, water, plastics, food packaging,

So these are like synthetic materials that are just in, like, water, plastics, food packaging,

51:06

creams that you use. Like, they're they're they're everywhere. So what's something you do lifestyle wise? Then I'd be like, dude, why are you doing that? Like, I went to my friend's house one time and he instead of using toothpaste, he was like, he dipped his toothbrush in, like, this powder and started brushing his teeth. I was like, Hey, man. What the fuck is that? Because he's always, like, three steps ahead in health and, like, products. And so any at first, I used to judge him, and now I'm, like, uh-oh, I killing myself by using toothpaste? Should I be using this powder shit? And, like, you know, one of those,

creams that you use. Like, they're they're they're everywhere. So what's something you do lifestyle wise? Then I'd be like, dude, why are you doing that? Like, I went to my friend's house one time and he instead of using toothpaste, he was like, he dipped his toothbrush in, like, this powder and started brushing his teeth. I was like, Hey, man. What the fuck is that? Because he's always, like, three steps ahead in health and, like, products. And so any at first, I used to judge him, and now I'm, like, uh-oh, I killing myself by using toothpaste? Should I be using this powder shit? And, like, you know, one of those,

51:33

what would yours be? Can I guess, Justin? Can I guess?

what would yours be? Can I guess, Justin? Can I guess?

51:37

Do you use a microwave?

Do you use a microwave?

51:39

No. Not a problem. I didn't think okay.

No. Not a problem. I didn't think okay.

51:42

Although that is yeah. But, like, you go out of your way to not use a microwave. Right? Yeah. Yeah. Yeah. Okay. Do you, you definitely only have glass tupperware. Correct? Yeah. For sure.

Although that is yeah. But, like, you go out of your way to not use a microwave. Right? Yeah. Yeah. Yeah. Okay. Do you, you definitely only have glass tupperware. Correct? Yeah. For sure.

51:52

What else is there?

What else is there?

51:55

Do you,

Do you,

51:57

I I've got a few more. I I've got a few more I could pay you, but you tell me. I got this, like, nineteen

I I've got a few more. I I've got a few more I could pay you, but you tell me. I got this, like, nineteen

52:03

step home water filtration thing installed in the house that's, like The metal one? It's, like, twenty five feet tall and in this outside, it's insane. Like It's outdoors?

step home water filtration thing installed in the house that's, like The metal one? It's, like, twenty five feet tall and in this outside, it's insane. Like It's outdoors?

52:13

The plumbers. Yeah. Yeah. They they they're at every step. So there's one in their sink. There's one outside that, like, filters all the home water. The guys came in to install it and they're like, we have never seen anyone install something like this.

The plumbers. Yeah. Yeah. They they they're at every step. So there's one in their sink. There's one outside that, like, filters all the home water. The guys came in to install it and they're like, we have never seen anyone install something like this.

52:25

But, yeah, so I I have that set up. That I just recently got, the Tupperware stuff,

But, yeah, so I I have that set up. That I just recently got, the Tupperware stuff,

52:29

pretty diet cautious in general.

pretty diet cautious in general.

52:33

Are you so ripped? I can't see your your neck up here. Are you, like, Okay. No. He's lean. Yeah. You're lean. You're like ten percent body fat. Right? I'll I'll send you a p spot photo. Yeah. I need I need a I need a p. Well, I've seen you without a shirt. Like, you're not, like, like, huge, but you're, like, you look like a, like, a, like, a, like, a soccer player. Right? Who's more fit? You're adjusting.

Are you so ripped? I can't see your your neck up here. Are you, like, Okay. No. He's lean. Yeah. You're lean. You're like ten percent body fat. Right? I'll I'll send you a p spot photo. Yeah. I need I need a I need a p. Well, I've seen you without a shirt. Like, you're not, like, like, huge, but you're, like, you look like a, like, a, like, a, like, a soccer player. Right? Who's more fit? You're adjusting.

52:54

It depends on what we're talking about. Who who is do you aspire more for your body or for his body? Go.

It depends on what we're talking about. Who who is do you aspire more for your body or for his body? Go.

53:01

I would prefer I right now, I prefer to be leaner and skinnier. So I'm trying to lose fat and look a little bit more like him. Alright. Great. Alright. So you have the insane water filtration system. And what is that, by the way? What what's the name of it?

I would prefer I right now, I prefer to be leaner and skinnier. So I'm trying to lose fat and look a little bit more like him. Alright. Great. Alright. So you have the insane water filtration system. And what is that, by the way? What what's the name of it?

53:12

It is called

It is called

53:14

the radiant life I think. But there's another one, John, who saw the people. I'll

the radiant life I think. But there's another one, John, who saw the people. I'll

53:19

I I do. I have a saw it. Do you mind if I saw it in my backyard? Is it infrared or is it a hot snow? It's it's the, yeah, it's like the the hot stone one. And, like, red lights on your toes or something in the morning. What do you what do you do you do anything with any kind of light UV, anything? No. I try to get outside. I mean, it this is one of those things that I think is, like, there's some people that I think over optimized where they're, like, oh, I need more light exposure.

I I do. I have a saw it. Do you mind if I saw it in my backyard? Is it infrared or is it a hot snow? It's it's the, yeah, it's like the the hot stone one. And, like, red lights on your toes or something in the morning. What do you what do you do you do anything with any kind of light UV, anything? No. I try to get outside. I mean, it this is one of those things that I think is, like, there's some people that I think over optimized where they're, like, oh, I need more light exposure.

53:41

So I'm gonna stay inside and, like, shine red light on my stuff. And I'm like, just use this time. Yeah. Do you only use zero drop shoes?

So I'm gonna stay inside and, like, shine red light on my stuff. And I'm like, just use this time. Yeah. Do you only use zero drop shoes?

53:50

No.

No.

53:50

What is that? I did for a while. I just didn't realize that. What is a zero drop shoe? So Basically shoes with no heel. Yeah. Most shoes have some type of,

What is that? I did for a while. I just didn't realize that. What is a zero drop shoe? So Basically shoes with no heel. Yeah. Most shoes have some type of,

53:59

like yeah. But, like, the a lot of people believe that that ruins your Achilles and hurts your calves.

like yeah. But, like, the a lot of people believe that that ruins your Achilles and hurts your calves.

54:05

And a bunch and ruins your posture.

And a bunch and ruins your posture.

54:07

Do you,

Do you,

54:09

do you only eat meat from salt and time?

do you only eat meat from salt and time?

54:14

I tried doing it again. It's the best meat in Austin for sure. Where do you get your meat from?

I tried doing it again. It's the best meat in Austin for sure. Where do you get your meat from?

54:19

So I now that you most of my meat is from salt and time. Or stuff that I've hunted or a friend is hunted.

So I now that you most of my meat is from salt and time. Or stuff that I've hunted or a friend is hunted.

54:25

I love it. This is awesome. Okay. Great. Did we miss any other ones? Any other good,

I love it. This is awesome. Okay. Great. Did we miss any other ones? Any other good,

54:29

like, sort of self. I don't what what do we even call these?

like, sort of self. I don't what what do we even call these?

54:33

Well, look, I I think what we're teasing, but there is truth in this. Like, guys who are on cutting edge and things that we joke and laugh at. I believe that's gonna be normal.

Well, look, I I think what we're teasing, but there is truth in this. Like, guys who are on cutting edge and things that we joke and laugh at. I believe that's gonna be normal.

54:42

You know, like, Totally. Like, I remember, like, years ago, I I got into this hobby

You know, like, Totally. Like, I remember, like, years ago, I I got into this hobby

54:47

about raw denim, which is like a at the time, it was, like, super nerdy and everyone made fun of me. And it it didn't get entirely mainstream, but a little bit mainstream. It it got quite, popular.

about raw denim, which is like a at the time, it was, like, super nerdy and everyone made fun of me. And it it didn't get entirely mainstream, but a little bit mainstream. It it got quite, popular.

54:57

And that and that was, that's kinda like what we're talking about here. So, like, I remember years ago, people were talking about Ayahuasca, and I was like, what the fuck is that. And now, like, I know so many people that are doing this stuff. So,

And that and that was, that's kinda like what we're talking about here. So, like, I remember years ago, people were talking about Ayahuasca, and I was like, what the fuck is that. And now, like, I know so many people that are doing this stuff. So,

55:08

oh, and Dan said you use non stick pans. You definitely you don't use non stick pans. For sure. I can tell that. Yeah. I I use a ceramic set or cast iron. Yeah. Yeah. That that that's an easy one. But anyway, go ahead. What what was the answer? Were you gonna are there any other things that we can learn from you live? Yeah. I mean, I I think that, like, cutting out things that are causes of inflammation

oh, and Dan said you use non stick pans. You definitely you don't use non stick pans. For sure. I can tell that. Yeah. I I use a ceramic set or cast iron. Yeah. Yeah. That that that's an easy one. But anyway, go ahead. What what was the answer? Were you gonna are there any other things that we can learn from you live? Yeah. I mean, I I think that, like, cutting out things that are causes of inflammation

55:28

or or the obvious ones, it's like, don't microwave stuff in plastic.

or or the obvious ones, it's like, don't microwave stuff in plastic.

55:32

Try and, like, buy stuff that is overly not overly processed and packaged.

Try and, like, buy stuff that is overly not overly processed and packaged.

55:36

And I think actually, like, avoiding vegetable oils is a tremendous tremendous thing that

And I think actually, like, avoiding vegetable oils is a tremendous tremendous thing that

55:41

like you said about Raw denim or Ayahuasca,

like you said about Raw denim or Ayahuasca,

55:44

you know, five years from now, ten years from now, a lot of people are gonna be way more conscious about vegetable oils and the damage that they, specifically, like, a compound called linoleic acid in there.

you know, five years from now, ten years from now, a lot of people are gonna be way more conscious about vegetable oils and the damage that they, specifically, like, a compound called linoleic acid in there.

55:55

The the damage that does to, like, your inflammation system. What were they used instead?

The the damage that does to, like, your inflammation system. What were they used instead?

56:00

Olive oil or peanut or what? Yeah. I mean, hopefully olive oil, avocado oil, animal fats, lard, ghee, butter, stuff like that. Coconut oil. Do you wanna talk about, you wanna talk about one or two more of these, Sean, or what? Yeah. Let's do. Let's do you pick you pick the topic. Let's do one more topic. Oh, I know I was gonna ask you really quick. All these things that you're doing, just like, no microwave, all this stuff, do you actually feel a difference

Olive oil or peanut or what? Yeah. I mean, hopefully olive oil, avocado oil, animal fats, lard, ghee, butter, stuff like that. Coconut oil. Do you wanna talk about, you wanna talk about one or two more of these, Sean, or what? Yeah. Let's do. Let's do you pick you pick the topic. Let's do one more topic. Oh, I know I was gonna ask you really quick. All these things that you're doing, just like, no microwave, all this stuff, do you actually feel a difference

56:24

Or,

Or,

56:25

is it is it like Are these all long term, or is there any short term pleasure that I can get out of these? No. You feel different?

is it is it like Are these all long term, or is there any short term pleasure that I can get out of these? No. You feel different?

56:32

Yeah. So I the way that I think about this is, like, from a baseline standpoint,

Yeah. So I the way that I think about this is, like, from a baseline standpoint,

56:37

you know, if you if you were pretty high baseline, like, imagine you're super strong it it's gonna be really hard for you to notice if you're a body builder. If you're putting on, like, one percent, you know, two pounds of muscle or something, if you're already, or if you're already, like, weighing two twenty five.

you know, if you if you were pretty high baseline, like, imagine you're super strong it it's gonna be really hard for you to notice if you're a body builder. If you're putting on, like, one percent, you know, two pounds of muscle or something, if you're already, or if you're already, like, weighing two twenty five.

56:50

So I think that I have a pretty high, like, health baseline. And so a lot of these things are more preventative and not like, oh my god. I feel amazing.

So I think that I have a pretty high, like, health baseline. And so a lot of these things are more preventative and not like, oh my god. I feel amazing.

56:58

You know, whereas I felt like shit the other day, But for, I think, the average person, like,

You know, whereas I felt like shit the other day, But for, I think, the average person, like,

57:04

if your baseline is relatively low, you wanna lose, like, or average, you wanna lose weight. You're not sleeping well. You know, your stress hormones are all over the place. A lot of these interventions, like, you'll feel a material difference after, like, twenty to thirty days. I think there's a world to build, like, a wire cutter version of this. So, for example, like, you're saying a lot of stuff. And my friend, my best friend, Jack, is into all this stuff. And and when I stay at his house when I visit him, and so that's how I, like, I see how he lives. And Jack's really honest. And I'll say and he takes all these supplements. I go, did any of these do anything? And he goes, no. I'm like, I don't feel any different.

if your baseline is relatively low, you wanna lose, like, or average, you wanna lose weight. You're not sleeping well. You know, your stress hormones are all over the place. A lot of these interventions, like, you'll feel a material difference after, like, twenty to thirty days. I think there's a world to build, like, a wire cutter version of this. So, for example, like, you're saying a lot of stuff. And my friend, my best friend, Jack, is into all this stuff. And and when I stay at his house when I visit him, and so that's how I, like, I see how he lives. And Jack's really honest. And I'll say and he takes all these supplements. I go, did any of these do anything? And he goes, no. I'm like, I don't feel any different.

57:35

And

And

57:36

like, a guy like you. I imagine you actually care about longevity, and also you just like to tinker and you like try and gadgets. You know, I like trying gadgets as well. I just wanna the latest experience that it's fun to experiment. I would love but but the issue is is that someone like you, like

like, a guy like you. I imagine you actually care about longevity, and also you just like to tinker and you like try and gadgets. You know, I like trying gadgets as well. I just wanna the latest experience that it's fun to experiment. I would love but but the issue is is that someone like you, like

57:51

or not you, but peep some of the folks in your world, like, can get a little woo woo. And I'm like, I don't know if they're, like, talking about fucking crystals or if this is actually gonna make a difference in my life. It's really hard to know, like,

or not you, but peep some of the folks in your world, like, can get a little woo woo. And I'm like, I don't know if they're, like, talking about fucking crystals or if this is actually gonna make a difference in my life. It's really hard to know, like,

58:02

it like, this actually truly is meaningful. I went and and I went to Peter Peter Atilla's blog about this as well to learn about fitness. And he talks about so much stuff about fitness and diet. And I'm, like, Just give me the if you just do this, life will be a little bit better and you're eighty percent there. Yeah. I I think there's a big opportunity for that. I I think that one of the problems is, like, If you're an influencer,

it like, this actually truly is meaningful. I went and and I went to Peter Peter Atilla's blog about this as well to learn about fitness. And he talks about so much stuff about fitness and diet. And I'm, like, Just give me the if you just do this, life will be a little bit better and you're eighty percent there. Yeah. I I think there's a big opportunity for that. I I think that one of the problems is, like, If you're an influencer,

58:23

you're gonna get way more attention and interest from people when you talk about butthole sunning than you are about, like, eat a healthy diet. You know what I mean? Like

you're gonna get way more attention and interest from people when you talk about butthole sunning than you are about, like, eat a healthy diet. You know what I mean? Like

58:32

yeah. Totally. Like, I think that's the problem. Yeah.

yeah. Totally. Like, I think that's the problem. Yeah.

58:35

You've seen that.

You've seen that.

58:37

Yeah. Or Permium bathing.

Yeah. Or Permium bathing.

58:39

What's that mean?

What's that mean?

58:41

Same thing.

Same thing.

58:42

You never seen this article this it went, like, super viral, basically. I'll send you a How does a bunch of naked people? Like, we're going out like they're tanning, but then they let raise their legs above their heads so that the sun goes directly into their butt. And they're like, oh, you know, never felt better. You know?

You never seen this article this it went, like, super viral, basically. I'll send you a How does a bunch of naked people? Like, we're going out like they're tanning, but then they let raise their legs above their heads so that the sun goes directly into their butt. And they're like, oh, you know, never felt better. You know?

58:57

The sun's energy right into your fourth eye. Do we wanna go over one more thing or too much thing. What do you wanna do?

The sun's energy right into your fourth eye. Do we wanna go over one more thing or too much thing. What do you wanna do?

59:04

It's your call. Well, we can't end on butthole somebody there. Yeah. Yes.

It's your call. Well, we can't end on butthole somebody there. Yeah. Yes.

59:07

Just that will probably leave for bad taste. Okay. So

Just that will probably leave for bad taste. Okay. So

59:10

I've got an interesting you you have something interesting,

I've got an interesting you you have something interesting,

59:13

and I wanna so I've got a friend named Nick. You you know Nick Ray. I bet. And

and I wanna so I've got a friend named Nick. You you know Nick Ray. I bet. And

59:17

Nick,

Nick,

59:18

he he jokes about it, but he's being serious. He matches with girls on Tinder or whatever app he uses, And he calls them for a prescreening for a date. He's like, let's just talk to each other because he's Nick's, he just wants to get down to business. Like, oh, do we want a date or not? And

he he jokes about it, but he's being serious. He matches with girls on Tinder or whatever app he uses, And he calls them for a prescreening for a date. He's like, let's just talk to each other because he's Nick's, he just wants to get down to business. Like, oh, do we want a date or not? And

59:33

he calls them. And one of the questions he asked Sean right away is what's your credit history or, like, do you have direct

he calls them. And one of the questions he asked Sean right away is what's your credit history or, like, do you have direct

59:41

and odd here,

and odd here,

59:43

Justin has

Justin has

59:44

goes, I think I could create a dating app that based off your credit card history.

goes, I think I could create a dating app that based off your credit card history.

59:49

But but but this wasn't just to be clear, it's not your credit rating he's talking about. Not like, I only wanted a very rich credit worthy people. It's more like if I know what you call You don't have to be rich to have or whatever. If you're saying is I wanna look at your purchase history, basically. The stuff you buy, if you shop at Whole Foods, if you go to the gym, if you don't, whatever,

But but but this wasn't just to be clear, it's not your credit rating he's talking about. Not like, I only wanted a very rich credit worthy people. It's more like if I know what you call You don't have to be rich to have or whatever. If you're saying is I wanna look at your purchase history, basically. The stuff you buy, if you shop at Whole Foods, if you go to the gym, if you don't, whatever,

01:00:05

you got a bar, you ring up the bill. That'll tell us how compatible we are. That was your idea? Yeah. Exactly.

you got a bar, you ring up the bill. That'll tell us how compatible we are. That was your idea? Yeah. Exactly.

01:00:11

And are you dating right now? Are you single?

And are you dating right now? Are you single?

01:00:14

I am recently engaged. Recently engaged. And if you matched you and your fiance's bills up before you got engaged, would Would you have been a good match? Great fit. Great fit? Yeah. For sure.

I am recently engaged. Recently engaged. And if you matched you and your fiance's bills up before you got engaged, would Would you have been a good match? Great fit. Great fit? Yeah. For sure.

01:00:24

That's amazing. I think that, like, where you spend your resources tells a lot about someone that a hinge profile doesn't And so I suspect if, like, you were to say, hey, we are matching the two of you up because you spend an absurd amount of your income atlas, like, weird butcher shop in Austin or at Whole Foods, like, we're probably gonna get along, you know, or at least have a higher odds of doing that. From a lifestyle compatibility

That's amazing. I think that, like, where you spend your resources tells a lot about someone that a hinge profile doesn't And so I suspect if, like, you were to say, hey, we are matching the two of you up because you spend an absurd amount of your income atlas, like, weird butcher shop in Austin or at Whole Foods, like, we're probably gonna get along, you know, or at least have a higher odds of doing that. From a lifestyle compatibility

01:00:47

standpoint than than hinge does. You know?

standpoint than than hinge does. You know?

01:00:51

Sam, what do you think? Alright. Let's do

Sam, what do you think? Alright. Let's do

01:00:53

Yeah. I mean,

Yeah. I mean,

01:00:56

I mean, I think, no, this would work. I think this is one of those things that I think we're gonna give that one a no, but I enjoy that you said it.

I mean, I think, no, this would work. I think this is one of those things that I think we're gonna give that one a no, but I enjoy that you said it.

01:01:05

Yeah. Like, I think my opinion is, like, when it comes to dating,

Yeah. Like, I think my opinion is, like, when it comes to dating,

01:01:09

you really just like, you wanna optimize for getting laid quickly. I think, like, regardless if that's what people admit or not, but, like, they just wanna get to, like, date one so they can get in bed

you really just like, you wanna optimize for getting laid quickly. I think, like, regardless if that's what people admit or not, but, like, they just wanna get to, like, date one so they can get in bed

01:01:18

for step two. And I think that really people, like, they say they like, so,

for step two. And I think that really people, like, they say they like, so,

01:01:23

when we had our roommate matching app, I don't know if you could actually vouch if you saw this on your end, people said they wanted this. They wanted that. They wanted this. Definitely. And then they would meet someone and they're like, nah, fuck it. Like, I'll just do it.

when we had our roommate matching app, I don't know if you could actually vouch if you saw this on your end, people said they wanted this. They wanted that. They wanted this. Definitely. And then they would meet someone and they're like, nah, fuck it. Like, I'll just do it.

01:01:34

Right? Like and so I think the same with dating, you say you wanna do this, you wanna do that. But then if I show you, like, a person who you just think is attractive, even though you had all these rules,

Right? Like and so I think the same with dating, you say you wanna do this, you wanna do that. But then if I show you, like, a person who you just think is attractive, even though you had all these rules,

01:01:43

you're gonna say,

you're gonna say,

01:01:45

alright, whatever. Let's just do it. Yeah. Yeah. No. I think that's probably true. I think this probably would be better as a, like, match making service than a broad based dating app.

alright, whatever. Let's just do it. Yeah. Yeah. No. I think that's probably true. I think this probably would be better as a, like, match making service than a broad based dating app.

01:01:53

And and then, well, let's let's wrap up with the one that we've actually talked about before about this automation officer. Yeah. Let's do it.

And and then, well, let's let's wrap up with the one that we've actually talked about before about this automation officer. Yeah. Let's do it.

01:02:00

Basically, I think with the rise of no code tools, virtual assistance, all this sort of stuff, like, I think the average company, and we we do this at at my company,

Basically, I think with the rise of no code tools, virtual assistance, all this sort of stuff, like, I think the average company, and we we do this at at my company,

01:02:09

could just be thirty percent more productive. Like, we we have basically one virtual assistant higher for every two people that we have that are on the team. And we give them, like, a training that's, like, here's how to use virtual assistants, get all of the repetitive stuff off your plate. And I just wish I could hire someone to do that as a service where, like, he or she sits in product meetings or marketing or logistics team shit, and it's just like, we're gonna automate these five pieces. And just continually does that across the company. Where did you learn that from? Who? That's so so interesting to give

could just be thirty percent more productive. Like, we we have basically one virtual assistant higher for every two people that we have that are on the team. And we give them, like, a training that's, like, here's how to use virtual assistants, get all of the repetitive stuff off your plate. And I just wish I could hire someone to do that as a service where, like, he or she sits in product meetings or marketing or logistics team shit, and it's just like, we're gonna automate these five pieces. And just continually does that across the company. Where did you learn that from? Who? That's so so interesting to give

01:02:40

VA's to every two people. Yeah. I just started doing it when we started the company. I think that's pretty amazing.

VA's to every two people. Yeah. I just started doing it when we started the company. I think that's pretty amazing.

01:02:47

Right? It's been great. How did you learn the how to how to manage a VA, what you can use them for, what you can. Where did you learn that part?

Right? It's been great. How did you learn the how to how to manage a VA, what you can use them for, what you can. Where did you learn that part?

01:02:54

Obviously, you start trial and error, but, like, what was the spark?

Obviously, you start trial and error, but, like, what was the spark?

01:02:58

Yeah. I when I when I left,

Yeah. I when I when I left,

01:03:00

when I left, like,

when I left, like,

01:03:02

the company I was working with Terry App, we got acquired And then I was kinda, like, starting to do my own stuff on the side and was, like, okay, I wanna try and scale myself,

the company I was working with Terry App, we got acquired And then I was kinda, like, starting to do my own stuff on the side and was, like, okay, I wanna try and scale myself,

01:03:11

to do more stuff on the side. So, like, originally hired VA is to help with responding to Airbnb requests and then view to me requests and then, like, slowly got them more integrated into my life. I love it. And did you take a course or something? Like, where did you this training that you have for for your employees? Is that modeled off something or what?

to do more stuff on the side. So, like, originally hired VA is to help with responding to Airbnb requests and then view to me requests and then, like, slowly got them more integrated into my life. I love it. And did you take a course or something? Like, where did you this training that you have for for your employees? Is that modeled off something or what?

01:03:29

No. We we basically, like, we have some internal documents that myself and other people on the team have written up around how to leverage virtual assistance, and we just do that. You should, publish this.

No. We we basically, like, we have some internal documents that myself and other people on the team have written up around how to leverage virtual assistance, and we just do that. You should, publish this.

01:03:39

Yeah. I feel like that's, like, you're, kinda, like, this you're not dismissing this, but you're kinda like brushing over this. I feel like that's actually one of the more interesting things that I've learned today. I think that's actually pretty amazing. I've had a lot of people ask me for this, and I actually suck at using VA's and don't really use them, but I know I should, and could do more.

Yeah. I feel like that's, like, you're, kinda, like, this you're not dismissing this, but you're kinda like brushing over this. I feel like that's actually one of the more interesting things that I've learned today. I think that's actually pretty amazing. I've had a lot of people ask me for this, and I actually suck at using VA's and don't really use them, but I know I should, and could do more.

01:03:55

And this is one of if I, like, I kind of, like, pinged the audience, I was, like, alright. If I could teach you anything that you think, like, what do you think I could teach you? That I know that that you wanna know.

And this is one of if I, like, I kind of, like, pinged the audience, I was, like, alright. If I could teach you anything that you think, like, what do you think I could teach you? That I know that that you wanna know.

01:04:05

And, surprisingly, this was, like, number five on that list. And so I plan to eventually

And, surprisingly, this was, like, number five on that list. And so I plan to eventually

01:04:10

a, learn it myself and better so that I can, like, offer this to others. But I was very surprised to see that on the top list of things people wanted to learn that they felt like they were just curious about, and they felt that there was value there, but they didn't know how to unlock it. That's interesting. I mean, maybe this is something that I should publish at some point. And

a, learn it myself and better so that I can, like, offer this to others. But I was very surprised to see that on the top list of things people wanted to learn that they felt like they were just curious about, and they felt that there was value there, but they didn't know how to unlock it. That's interesting. I mean, maybe this is something that I should publish at some point. And

01:04:28

I don't know. How much do what what what how much budget do you allocate? Is it, like, two grand a month per two people or what?

I don't know. How much do what what what how much budget do you allocate? Is it, like, two grand a month per two people or what?

01:04:34

We

We

01:04:35

yeah. We probably

yeah. We probably

01:04:37

about that. Like, call it, like, ten ish grand across, like, the whole company.

about that. Like, call it, like, ten ish grand across, like, the whole company.

01:04:41

So you what do you guys have? You have twenty people? We have thirty three.

So you what do you guys have? You have twenty people? We have thirty three.

01:04:46

Dude, that's pretty sick. How you've kept it, like, relatively small for I I I have no intel. I would imagine your revenue is in the sixty million range if I had to guess.

Dude, that's pretty sick. How you've kept it, like, relatively small for I I I have no intel. I would imagine your revenue is in the sixty million range if I had to guess.

01:04:57

And that's pretty

And that's pretty

01:04:59

a lean mean team for how value how much value that is. Definitely. And I think the VA piece is a big part of it. Like, we just have a very efficient team that's pretty focused on getting stuff done that they uniquely can do. And the v the VA's are super helpful with the rest.

a lean mean team for how value how much value that is. Definitely. And I think the VA piece is a big part of it. Like, we just have a very efficient team that's pretty focused on getting stuff done that they uniquely can do. And the v the VA's are super helpful with the rest.

01:05:13

Well, dude, this is sick, man. I I can't see Sean's face. I can't see where he's at. Yeah. My camera overheats.

Well, dude, this is sick, man. I I can't see Sean's face. I can't see where he's at. Yeah. My camera overheats.

01:05:19

This is a recurring problem. I moved it all. I moved my whole setup inside for this, but then I also got two babies inside. So I thought, alright. I wanna risk babies crying or my camera overheating? Guaranteed camera overheat. And I I chose the camera. Justin,

This is a recurring problem. I moved it all. I moved my whole setup inside for this, but then I also got two babies inside. So I thought, alright. I wanna risk babies crying or my camera overheating? Guaranteed camera overheat. And I I chose the camera. Justin,

01:05:33

do you wanna promote yourself? Where where do you want where do you want people to go to? I I a lot of people are gonna listen to this. So,

do you wanna promote yourself? Where where do you want where do you want people to go to? I I a lot of people are gonna listen to this. So,

01:05:39

what your dot com, your Twitter, where where are you gonna what are you gonna pin? Yeah. So probably my Twitter, I'm at j w mares,

what your dot com, your Twitter, where where are you gonna what are you gonna pin? Yeah. So probably my Twitter, I'm at j w mares,

01:05:48

or, you know, my website, justin mairs dot com. I have a monthly newsletter that I send out. Where I talk about various things, I think, about health business and whatever else is kinda on my mind,

or, you know, my website, justin mairs dot com. I have a monthly newsletter that I send out. Where I talk about various things, I think, about health business and whatever else is kinda on my mind,

01:05:57

that seems like people like. I think Sam, you like it too. Right?

that seems like people like. I think Sam, you like it too. Right?

01:06:01

Yeah. I'm I'm looking at your stuff now. I'm a subscriber. I get your it's not a sub stack. It's just a blog. Right?

Yeah. I'm I'm looking at your stuff now. I'm a subscriber. I get your it's not a sub stack. It's just a blog. Right?

01:06:07

Yeah. But I have a monthly newsletter that is on sub stack. But not Yeah. That's right. I I get your emails in my,

Yeah. But I have a monthly newsletter that is on sub stack. But not Yeah. That's right. I I get your emails in my,

01:06:13

thing or in my email. And I and I messaged you about it. I'm like, oh, I just saw your Airbnb thing. I'm because I actually wanna do that. I think that's sick. I I think that'd be a great way to finance,

thing or in my email. And I and I messaged you about it. I'm like, oh, I just saw your Airbnb thing. I'm because I actually wanna do that. I think that's sick. I I think that'd be a great way to finance,

01:06:23

like, a a a pretty large bit of land. I think that's fun. I went I went shooting. I went to this place out in Texas where you shoot guns, and then afterwards you go and ride ATVs.

like, a a a pretty large bit of land. I think that's fun. I went I went shooting. I went to this place out in Texas where you shoot guns, and then afterwards you go and ride ATVs.

01:06:33

And it was, like, I was in heaven. I was, like, This is just the most fun I could possibly have. I have to go and buy a place so I could do this all the time. It's awesome.

And it was, like, I was in heaven. I was, like, This is just the most fun I could possibly have. I have to go and buy a place so I could do this all the time. It's awesome.

01:06:42

What are you gonna say, Sean? I was gonna say, Justin, I gotta give you the the compliment. I'll give your blog is that your your content is so good. It made me question. I was like, is this guy really, like, a good on premier or is this like because, like, usually, like, there's some people who are truly great at putting out content and truly great at do actually, like, walking the walk and doing doing the business side have actually done it themselves and not just, like, studying others and creating content. But often, what you'll find is that people are good at one of the I know a bunch of amazing business people who don't want to or suck at creating content. And I know some great content people that I'm like, once I meet them, I'm like, oh, you've this is what this is your business. You've never done a business outside of this content business.

What are you gonna say, Sean? I was gonna say, Justin, I gotta give you the the compliment. I'll give your blog is that your your content is so good. It made me question. I was like, is this guy really, like, a good on premier or is this like because, like, usually, like, there's some people who are truly great at putting out content and truly great at do actually, like, walking the walk and doing doing the business side have actually done it themselves and not just, like, studying others and creating content. But often, what you'll find is that people are good at one of the I know a bunch of amazing business people who don't want to or suck at creating content. And I know some great content people that I'm like, once I meet them, I'm like, oh, you've this is what this is your business. You've never done a business outside of this content business.

01:07:21

And, so then when I found out that you were good at both, I was like, okay, you know, props to you for both. But that's how good the content was. That it made me it made me do the research and say. Is this is this guy legit or what?

And, so then when I found out that you were good at both, I was like, okay, you know, props to you for both. But that's how good the content was. That it made me it made me do the research and say. Is this is this guy legit or what?

01:07:33

I appreciate that. I'm definitely not good at, like, the content business side of things or posting frequently, but I I I like really enjoy cleaning it out. You've been doing this for years, though.

I appreciate that. I'm definitely not good at, like, the content business side of things or posting frequently, but I I I like really enjoy cleaning it out. You've been doing this for years, though.

01:07:42

Yeah. You've been doing it for years. I'm looking at your site now. I'm reading your two thousand twenty review. I I just clicked off central athlete because you talked about central athlete. I mean, it seems like you've been doing this for years. So, I mean, that's consistent.

Yeah. You've been doing it for years. I'm looking at your site now. I'm reading your two thousand twenty review. I I just clicked off central athlete because you talked about central athlete. I mean, it seems like you've been doing this for years. So, I mean, that's consistent.

01:07:54

Definitely.

Definitely.

01:07:55

I I like it, but in small doses, not as a full time thing. Alright. Great. We should wrap it up. Dude, thanks for coming on. This was fun. You're, like, a perfect fit for, like, type of audience that we have. They're gonna love, I think, the content that you, or the ideas and stuff you shared. So that was great.

I I like it, but in small doses, not as a full time thing. Alright. Great. We should wrap it up. Dude, thanks for coming on. This was fun. You're, like, a perfect fit for, like, type of audience that we have. They're gonna love, I think, the content that you, or the ideas and stuff you shared. So that was great.

01:08:11

Thanks for having me on guys. It was fun.

Thanks for having me on guys. It was fun.

01:08:18

I feel like I could rule the world, I know I could be what I want to.

I feel like I could rule the world, I know I could be what I want to.

01:08:23

I put my all in it like a day's all going to roll. Let's travel never looking

I put my all in it like a day's all going to roll. Let's travel never looking

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