It's insane. I think it's insane and brilliant. That's a good thing. Knows about this account, by the way. This account only has seven hundred fifty followers. So I kind of Maybe I'm blowing up my own spot here.

Alright. What's up? It's time for the first ever Friday quickie. This is a little idea me and Sam had where we share basically the little things that we saw this week that were either the best article, the best tweets, the best, you know, little video that we saw. Normally, this is stuff we just only share in our group chat.

And we wanted to try it out on the pot showing it to each other. I don't know what he's gonna say. He doesn't know what I'm gonna say. We each have three. So we're gonna do a list of six things.

Let's run through it. Sam, if you wanna go first. Oh,

jinx. I'll do I'll do when I have a quick one. So

this is a genius

deal flow hack.

You ever heard about how hedge fund traders will, like, move their servers to be as close as possible to the, to the pipe, or they'll use a certain kind of wire so that the trades get executed faster? Used to hear all these things about, like, how in traditional finance, people would go to crazy lengths just to get that little edge, that little extra edge And I always felt a little sad that us, you know, the soft boys of Silicon Valley, we don't really do that. We're all nice paying it forward. We're just blogging everything that we know. There's no, like, kind of, you know, real secrecy, the real ruthless secrecy about things until I saw this. So our buddy Suli tweeted this out that there is a company that started to help VCs improve their deal flow. So he was like, basically, every VC knows deal flow matters. Normally, the way you do it is your hosting dinners or conferences,

or you go on podcasts, or you make, you know, a a patagonia vest that you give away, shit like that. But they're like, the problem is

You're you're you don't know what deals you're not hearing about.

So what if there was a way where you could know about the deals you're not hearing about. So what they did was Some company basically puts a photographer

in front of the offices of, like, Sequoia

and Andresen and all these, like, the top funds. Is this real or an idea? I think this is real. So when people are leaving the office, like, hey. Do you wanna picture in front of the sequoia thing? I'll send it to you. They take a picture because it's a great moment for the entrepreneur. Oh, this is when we picked sequoia.

And they're like, great. What's the name of your company? And they're like, awesome.

And they basically sell that list to all the other funds. It's like, hey. Do you know these guys are out raising? They were talking to Sequoia.

And,

he's, like, he's, like, I heard about this, and I thought it was amazing genius deal flow hack. He's, like, the VC who told me about it was, like, we don't pay for this, but I know it exists and others do.

I think that's brilliant. What do you think? I think it's brilliant. I think it's insane. I think it's insane and brilliant. There there's another version of this that I follow. There's a Twitter account called stealth something, and it's anytime somebody who had, like, working on something new or stealth, blah, blah, blah.

Anytime they change that to, like, the name of a project,

it immediately tweets out. This person just announced they're doing this thing and say you could reach out to the bill, like, hey. Yeah. Yeah. That's really cool. I I like you're doing? What's the name of that handle? Alright. So that account is called stealth co spy. So if you go to at stealth co spy, It's a real time notification of anytime, like, people and it also tracks, like, LinkedIn. Like, if you leave a company that they consider, like, a high trajectory,

like, fast growth startup. It's like this person's leaving to do something new.

You could see it. So, like, for example, the last tweet was, Julia is now building in stealth mode. She's a ex data science director from GitHub

and now and she lives in Boston. Here's her LinkedIn. She just announced or she just posted that she's she's working on something new that's in stealth. This is awesome. Or it'll be like, Noah comes out of stealth. He's got a platform for no code SDK's tooling for enterprise LLM applications. Here's the link. Here's his LinkedIn.

This is awesome. Alright. That's a good thing. Knows about this account, by the way. This account only has seven hundred fifty followers. So I kind of maybe I'm blowing up my own spot here. This is a good find. There's also that for when people,

remove their employer off of their Twitter handle or their LinkedIn and they'll be like this person is now available. I like this. Alright. Let me give you another one. So I was reading red at the other day, and I found this old post. It's over a year old. Do you remember Jake Kasan or Casin? I don't actually know how to say his last name, but Jake. So we started Movement watches. Watches. And they were one of the first, like, d to c guys to go big. And so they started this company where they sold watches. They got popular on Instagram. I think he sold it for a hundred million dollars. Then there was another hundred million dollar earn out, which I'm not sure if they hit or not. But the company was bootstrapped. So he made north of fifty million, I would imagine.

I found this post. I don't know why he did this, but he did. And I think it's great. But he didn't really talk about it on social media, but I found this on, this suburb called find a path. For those who have a hobby passion or a passing whim that they wanna make a living out of, but don't know how they can get So that's the the description of the subreddit. But he's got this description or this post on the subreddit and says, I sold my company Movement a few years ago for a lot of money and thought all my problems would be solved. I made my life really cushing comfortable, and I optimized to be as stress free as possible. And then he goes on to say that he's new to the subreddit, and he's still trying to find out what he's what he wants to do to his with his life. That he set up his life to be easy. And now it's been two years since he sold the company, and he's thirty one single. He never has to work again, but he's never been lonelier and depressed or depressed than ever. And he basically talks about what he's trying to do in order to find his passion.

And I think that what's interesting about those posts is, a, people never talk about this type stuff, like, publicly, where they put their name on it and they truly say how they feel. That's fascinating. And, b, he, like, you see his replies of people saying, like, asking him different questions. And he goes through really detailed replies of what he's trying to do. So he's like, I love video editing and making movies. So now I bought a camera and I've been tri and I took a YouTube class and I'm trying to learn how to take pictures and film new videos and chop them up or whatever. And it's super fascinating to see behind the scenes of someone who's young. I think he was twenty nine when he sold. So twenty nine worth tens of millions of dollars. He's pretty lonely. He's depressed. And it's really fascinating to see someone break all this down. I thought this was a really, really fascinating reddit post that I didn't see shared anywhere.

I love this. I thought it was awesome. I saw it because somebody on Twitter goes, I wonder what the guys who, like, crushed it in the early wave of ecomm are doing now I bet they're just killing it. This is some somebody tweeted this. And then this other guy goes, actually, I just saw this post on Reddit. This is a year ago. He's like, I saw this post on Reddit the founder of Movement saying exactly what he's been doing. And actually, you know, he's been kind of wandering and trying to figure it out. And then I read this thing. I was like, dude, that's the magic of the internet. Someone just tweeting a random question somebody else being like, oh, here's the obscure Reddit post that's, like, filled with, you know, the answer to your question. And also just that this guy, you know, I almost felt bad. I didn't bring this up on the pod because I was, like, it's kinda personal. It's kinda personal. Maybe he doesn't want this, like, you know, on blast. I mean, he posted it publicly on Reddit, so I guess it's fair game. But, you know, he's being very vulnerable. He's like, you know, loneer than ever. I'm deeply depressed, and I'm trying to figure it out. But props to him for for doing that and doing it with his name on it because he could've had very easily

just like, done this same thing and just say, I sold my company. He didn't have to say who he was. So, you know, respect to him for doing that. I really, really appreciated that. I think it's I think that this is a problem that not a lot of people go through, but it's really fun to for people who are dreaming of making money or who wanna sell the company. What happens on the other side? I, you know, I think someone described this thing is called the second mountain. So you've climbed the first mountain, but you still need another mountain to climb. And and he talks about they're like, why don't you start another company? He was like, well, in the past, money and ego are the huge motivators for me. And

I kinda those motivators are gone now. And so whatever I do next, I need to find fulfillment and to help others in some way. And so I think it's really interesting.

Alright. What do you got?

Alright. Number three, I'm gonna do the Hormozy bump. Okay. So

Alex Ramosi,

friend of the pod, good dude. He bought a company recently, school from another guy who has been on the pod, talking school, the original founder of it, Sam Evans.

So that's, like, his new thing. And that was, like, the he's he tweeted out. He's, like, this is the biggest bet I've ever made. You know, I'm investing a bunch of money into this. Now he's wearing a school hat on every interview he goes on and every video he creates. And he's, you know, trying to promote school. It's an awesome product. School is really good. Haven't, I never used it. You actually used it? Yeah. It's a good product. That guy Sam is very savvy, and it's a very good product. Yeah.

And so, basically, it's a, it's like a community building tools people. You can create a paid community and people can join it, on there.

It looks like it's heavy in, like, the, like, affiliate marketing,

like, drop shipping type of game when I went, I went and browse, like, the top communities that were on the site or whatever.

Anyways, I think it's a it's a good good investment. So

I was curious. How much of a bump do you think school got in web traffic

after Homozy did it because, obviously, he's doing it with this belief that, hey, I've just spent two years plus building my audience, huge audience,

of entrepreneurial people, and I'm gonna invest in this thing, and then I'm gonna try to use my weight to drive traffic. So I can, you know, this is very much the same strategy I've used, which is you could buy something at a fair price knowing that you have a growth lever to bring more traffic to the site. So I'm curious, how much do you think

it went up. So I'll give you the,

the double fours. Yeah. What was the before? So before was, let's say,

web traffic was in

let's say three months ago. If I was let's say about one, two, three, four, five. Five months ago was at about eight million. In in monthly monthly visitors.

What do you think it is? I would've guessed I would've guessed ten or twelve. Alright. Everyone, a quick break to tell you about HubSpot and this one's easy I'm gonna show you an example of how I'm doing this at my company. When I say, I, I mean, not my team. I mean, I'm the one who actually made it. So I've got this company called Hampton. You could check it out join Hampton dot com. It's a community for founders. And one of the ways that we've grown is we've created these surveys, but we'll ask our members certain questions that a lot of people A lot of times people are afraid to ask. So things like what their net worth is, how their assets are allocated, all these, like, interesting questions, and then we'll put it in survey, and I went and made a landing page. So you can check it out at join hampton dot com slash wealth. You can actually see the landing page that I made And the hard part with this is with Hampton, we are appealing to a sort of a a higher end customer, sort of like like a Louis Vuitton or a Ferrari. So I needed the landing a look a very particular way. HubSpot has templates. That's what we use. We just change the colors a little bit to match our brand. Very easy. They have this drag and drop version of their landing page builder, and it super simple. I'm not technical, and I'm the one who actually made it. And once it's made, I then shared it on social media, and we had thousands of people see it and thousands of people who gave us their information And I can then see over the next handful of weeks, this is how much revenue came in from this wealth survey that I did. This is where the revenue came from. So it came from Twitter. It came from LinkedIn. Whatever it came from, I can actually go and look at it. And I can say, oh, well, that worked. That didn't work. Do more of that. Do less of that. And if you're interested in making landing pages like this, I highly suggest Like, I'm actually doing it, but you could check it out. Go to the link in the description of YouTube and get started. Alright. Now back to MFM.

Okay. So it went from eight million two in January, it looks like spiked

at almost seventeen million according to, like, similar web, which is not exactly accurate, but directionally correct.

So almost double the about about double double the traffic for that month. Now a lot of it is people just coming and checking it out because of the announcement. It's not, like, necessarily the most sustainable thing, but let's now look.

Wow. So go Mostly through February.

What's the February numbers looking But check this out. So circle dot circle dot s o, I think they're called circle dot co or circle dot s o, they're a community platform that's a competitor to school. They've raised, I think, tens of millions of dollars school has more than doubled their traffic. They had doubled their traffic before

they even took the money. Right. That's insane. And Sam actually told me, and he posted it on their about page that he has invested ten million dollars of his own money, which I I think was a large percentage of his money that he had. Into making school reality. Yeah. It's interesting what these are. So I just sorted by paid. So you can see it's the digital growth community, which is, like, basically,

internet marketing. Number two,

Mark's manifestation

thing, pay forty nine dollars a month and your joint is thing. It's got two hundred eighty four members.

Digital wealth academy. Right? It's like it's a lot of the, like,

the Adonis school, like minded men who wanna live the Adonis lifestyle. Right? It's like a lot of, like, entertaining type stuff, which I find interesting. But it's cool because, you know, I think you've done a bunch of paid communities on Facebook and now Slack and other places.

You didn't use this for Hampton. Right? No. Because when we started, I didn't know enough about it, and I didn't think it'd be any good. But And then I met Sam, the guy who started it, and we were already on Slack, but I was like, oh, you actually are really smart. I should have I I kind of regret not using I have nothing to do with this company, but I thought it was awesome. But they have a bunch of, like, non business y stuff. So there's, like, a stuff on, like, style and clothing, and then there's one on meditation.

So there's stuff on non business stuff. It just It's like anything aspirational you would want. Right? So what do you whatever you want, you want a better body, you want a better style, you want a better finances, whatever it is, that's how you you get there. I think it's a great move also just in general. The business model of I take a kind of crappy but high volume business model, which is, let's say, media,

but I use it to buy

assets in the best business model, SAS, which is what he did. Right? So he converted his YouTube fame, which doesn't pay very well, into owning a SaaS asset, which is like one of the SaaS is one of the best business models out there. So good move by Alex,

on that one and congrats to to all involved on the on the big spike? I hung out with Sam Evans once. My wife and I, we were at a restaurant with him or some type of bar or something, and we were just talking. And Sam Evans is a wonderful person, but he's, he's almost a little awkward. Like, he's he's really awkward in the sense of he's comfortable with silence.

And

got to the part of the conversation. And you're like, turns out I'm awkward. Yeah. Yeah. He's he's the section kinda normal, I guess. Yeah. It was me. And it got to the point, the conversation where there was some silence

and I would just like I was just like, I'm gonna sit in this for a minute. Let's just see what this feels like. Let's sit in the silence. And so we sit and we finish the conversation and there's about five seconds and he goes,

I delivered my baby, you know, and he's he's from New Zealand, and I was like,

What? What what do you mean you delivered your baby with what? He goes,

my hands. And he tells a story about how, like, his wife went into labor and, like, the paramedics couldn't make it in time. And he's like, I just he delivered it on on his own. And, it was a

And he just threw that out there. And I was like, oh. Doug, I would join a paid community of him just sending me a voice note every morning of that.

Yeah. That was, like,

That was, like, the silence breaker was

I delivered my baby.

And I just thought it was awesome. I was, like, you're the best person I've ever met. Alright. Let me show you another one. There's this tweet I saw. Her name is Julia Chang. Alright? So this, she just shared this woman, on Instagram named Amanda Wolf. So she goes through what she does is she gets people to share their finances. And then she, like, is a personal

finance wizard or something like that. And so she writes out all the all the I don't know. What do they call these people?

She's some sort of magician.

She's a witch. She's supposed to finance a witch.

I don't know. Whatever you call these people, But it's normally, like, people who are making, like, eighty grand a year. And then she talks about, like, you know, this looks normal. This doesn't work look normal.

She got this couple that's thirty nine and thirty seven years old, a husband and wife, one's an attorney, one's a CIO.

Their net income or their personal income is three point seven million dollars.

They live in Alpine, New Jersey, and their expenses each month are roughly seventy seven thousand dollars.

And they break through or they break down what their expenses are. So the biggest one being mortgage, twenty nine thousand dollars, utilities, twelve hundred dollars, but then it gets to, like, some wild stuff. So

where does it say they're, Oh, the twenty nine thousand dollar mortgage wasn't wild? That's wild. That's wild. But but but but a twenty nine thousand dollar mortgage, I think that's what it costs to have a, like, four million dollar house. I mean, so that I I guess that makes sense, but their personal trainers are four grand a month. And she breaks down all these expenses. And I thought it was really fascinating to see kinda like what these people are spending on and

like, basically, how you can make almost four million dollars a year, and you're not really saving a lot of money at all. It's pretty ridiculous how much these people spend. And so they they are able to invest. So they invest like something like a million dollars a year. So that's a ton of money. But then she kinda like

per

shows that off in a weird way where she's like, look, they only have twenty three hundred dollars left over each month after they invest a million dollars each year.

But it's kind of ridiculous to see, like, these expenses. Sorry. The mortgage for twenty nine thousand dollars is five point two million dollars at a four point two five percent interest rate, but pretty crazy, right, to, like, see these expenses of eighty grand a month.

And so what does she do? I see it all written out with nice handwriting here. Does she just, like, cross it out at the end and be like, no. Start over, change change this. Like, what what is the what's the punchline of this? What does she take what's the takeaway? Well, her takeaway was just basically, like,

I don't think her takeaway is important. Or just like crazy. Right? Yeah. It was just like crazy. I mean, I don't think that the take the takeaway her takeaway is actually that interesting to me. I do think that four grand a month of personal trainers is ridiculous, but a nanny ten thousand dollars, their kid's school, twenty five hundred dollars. Kids tutors and coach is three thousand dollars. My takeaway is just I'm if they live in Alpine, New Jersey, I bet they work in Manhattan then, just that lifestyle out there, even if you're making close to four million dollars a year, it is really hard to get

terminal velocity out to the point where you don't actually have to work anymore. So in order to

in order to not work and spend a million dollars a year, you have to have something like twenty five million dollars liquid. I think that would be the number

right around there if you wanna withdraw three percent of your money every month. A year. Sorry. A year. And so in order to, like, actually save up that amount of money, even when you are earning almost four million dollars in the Manhattan area, really, really challenging if you live the life like these types of people. And I thought that was wild. Yeah. I think that's the key. If you if you wanna spend twenty nine thousand dollars a month on your mortgage, if you wanna spend ten grand on your nanny,

another, you know,

basically, eight grand on miscellaneous and personal trainer, six thousand a month on shopping. Right. Like,

the shopping is separate for like, just on shopping fun and dining out is four grand, four grand, and six grand. Right? So, like, fourteen grand a month on shopping fun and dining out.

I don't know. If you're not having fun with the shopping and dining out, maybe don't have another maybe don't spend another four k on fun. Right? Like, you gotta

this is just excessive spending for that level of income, I think. I agree. But it's just interesting. I think a lot of people who earn that amount of money, by the way, I think they spend that way. I think the real takeaway of this is whoever posted this is just good at social media. They're like, how do I enrage everybody? Okay. Let me post this. Because

all this does this is just engagement bait. Right? You're just everyone in the comments is just like, oh, man. What the fuck? Like, I can't believe this. This is not real. These people are shot of touch. I get, like, so angry about it. Dude, I know so many people who live like this, by the way. I know a lot of people who live like this who make multi millions and they spend almost all of it. I know a lot of people who earn millions of dollars a year, and they still live almost paycheck to paycheck. It sounds crazy, but I know people who do that. Having dumb friends?

You know, you are the average of the five people you're spending time with. Those five idiots that are sum up burning four million a year. Dude, it's insane, man. I if if you live in the East Coast, man, it's insane. You spend a lot. Alright. You do one, and then I have one more. Alright. My last one, quick one. Did you see this liquid death marketing campaign that they did? No.

Oh, okay. Genius. So Super Bowl was a couple weeks ago. And they were like, hey, alright. How do we we wanna do an ad? We wanna hijack this moment of this marketing moment, but we don't wanna buy a six million dollar Super Bowl ad. So they they go.

They put on eBay.

They they called it the biggest ad ever. And they go we have a national run of half a million liquid death cases.

And it's the side of this box and,

you can have this ad space. It costs you six million bucks to get in front of a hundred and ten million people on the Super Bowl. But two hundred million people are gonna walk through the doors of these retailers and see see our, our liquid debt thing. Pretty big leap of faith, by the way, that all of those people who attend a grocery store will look at this ad, but whatever.

And they auctioned it off. Coinbase ends up buying this thing for half a million bucks. So they get first, like, pump one of PR in the marketing community,

because marketers are like, oh, so smart. Then pump two was coinbase actually pays them five hundred thousand dollars to buy the ad space. So they got five hundred grand off this thing that was just excess inventory for them anyways.

And then pump three was the news that somebody actually bought it And they got three hits out of this thing.

Very smart marketing by liquid death. Dude, the guy who started liquid death, he came on our podcast I think, two years ago. So they were getting going, but they were still big, but they weren't this big. And if I remember correctly, his background was he worked at an agency.

And my takeaway from the podcast was basically when you're selling water, the product's not that important. It's just water. I don't think it tastes particularly different than any other water. But he was just like, I'm really good at advertising, and I'm gonna do all of these funny things in order to get eyeballs.

And I would not have predicted that that would have worked.

And it has. He's he's he's com he's completely crushed it. His name's Mike,

I don't know his last name, actually. I just remember him being How do you pronounce it?

But if you can go back and listen to that pod, it's really good. He was really fascinating.

Yeah. That was a few years ago, and they were a lot smaller than now they're like prepping for an IPO or something like that. It's pretty crazy.

I don't know how healthy the business is, but it definitely went way further than I ever thought it would, probably way further than you ever thought it would too because It's basically the bet was we're just gonna be

incredible at marketing.

Like, that was the entire bet. Was,

Yeah. It's water.

And then we're gonna be absolutely incredible world class of marketing, and that'll be the thing. And they pulled it off props to them. Alright. Here's the last one. So I found this article. It was from House of Fresh dot com. So if you if you Google House of Fresh and then David and Goliath, you'll see this article.

But I'm gonna tell you what,

why I was interested in this. So did you ever use review sites, like, decide which product you wanna buy? Not anymore, but I did for a long time. Me too. I did for a long time, and I started diving deep on the on on this. And I was, like, okay. So how does buzzfeed, like, which is like a I don't even know what their specialty is. Know which air purifier is best. Like, I don't know if they can actually test all of this stuff.

And I started noticing that there's all these websites like men's health dot com and a whole bunch of other stuff reviewing products or posting like, this is the ten best these items. And I'm like, I don't think that they actually review these things, but maybe I'll trust them. Well, I read this article, and at this point, I'm not gonna trust any of them. Let me give you, like, a little breakdown. So this company that wrote this house of fresh dot com, they're a small company, and all they do is they review air purifiers.

And that's all they do. And they're, like, a missionary

in the mercenary game, meaning most of the people who review air purifiers, they're just, like, buzz feed, and they're just like, look, we can rank on Google. So we're just gonna, like, read a bunch of Amazon reviews, and we're gonna, like, whatever. Pick the one that looks best, and we're gonna put that at the top of our list. Whereas these other guys, house are fresh, they actually buy the products, and they don't they're not giving it. So they're not, like, owed,

good coverage to any of the manufacturers,

and they test it out, whatever.

Well, they did this big article explaining how review sites work. And so the takeaway is basically sixteen

companies.

So it's like Meredith,

which owns a whole bunch of

different magazines dot dash, which owns a whole bunch of stuff, Buzzfeed,

Pensky Media, who we talked about in a podcast they own all the stuff. And they basically, sixteen media companies get three billion clicks per month, and they basically dominate, Google.

And it's really hard for any small company getting into the review space in order to they they can't actually rank high because these sixteen companies control the whole

thing. But this article went and dive deep into how they're doing reviews. They basically hire a freelancer just to, like, go out and do whatever. And then they post the article on their websites But then they own, like, they each own, like, fifty different websites. They'll post it across all the other websites, and they don't actually show how they're doing the reviews. And the takeaway is that they're really likely what they're doing is they they just go to Amazon, and they just review what Amazon people have actually said, and they just aggregate those, curate them, and put that into their article. And it's not a great way in order to, like, find out actually what's best because you're trusting someone else versus going out and doing the research. And I read this article, and my takeaway was two things.

One,

I don't trust any website now that's doing reviews,

but number two, I only trust a few of them. There are a few. So I used to trust wirecutter Now I'm nervous about trusting them because they're owned by the New York Times, and so it's owned by much larger companies. So I think they have different incentives.

Besides that, there's very few companies out there who I trust. For reviews. I go to Reddit, but that's even hard. But I think there's actually an opportunity to create some type of trusted review website. I don't know how and exactly you could do that and get big, but I'm pretty certain you could still do that while remaining small. But there's a whole bunch of, like, these niche websites that used to

talk about really interesting stuff. There was one for VPNs. There was one for mattress companies. And then the mattress company like Casper did or the a large VPN They go and actually buy the review sites and they put their link up top. And so at this point, I'm skeptical of the entire industry. And this may be not trust any reviews. And I've already written written lots of articles about how Amazon reviews, most of them or a lot of them are total bullshit. I used to have friends that would make products and they'd be like, hey, I'm gonna make this product free on Amazon. Will you buy it? So you it says that you're a proper

customer, and then just give me five stars.

It's all a circle jerk, and I don't trust any of the reviews online at this point. And it's very it makes me very skeptical. Hundred percent agree. This is crazy.

It's gotten completely out of hand. This is, so it's the main way that, like, or not the main way. It's one of the major ways that

New sites actually stay in business

is that they basically sell their SEO juice to the highest bidder

This is for everything, like, what you're talking about air purifiers, but also mattresses, but also everything. It's a it's all just SEO hacks. So for example, if you wanna find the best mattress and you Google best mattress, you're not gonna find the best mattress. You're gonna find who is the best at SEO. Which mattress company is the most aggressive at SEO? Is the only answer you get when you Google best mattress?

And, I'm totally with you. I wish there was a better solution to this because There's more products than ever, and you do wanna find out if they're any good or which one to buy. It's just that you can't really trust any of the current solutions. I actually think that there's probably something you could do with a combination of video and subscription. So what I would do is I would say,

hey, we're coming out. We're calling out the b s that exists in this space.

We're gonna do a subscription product, you pay for this and you're gonna get access to, like, the super high quality reviews.

Only, like,

conscious consumers will do it. And so you start small, but against like the athletic. Like, you're gonna get people to actually care enough to pay.

And then you tell them, like, look, because you pay, now you get no bias in the, in the results. We are not going to take affiliate commissions anywhere. I think if you drew the line there, there would be a market for that. Maybe you could even let people sort of share their subscription so that a bunch of people could, you know, chip in and basically say, cool. I want access too, and it's a hundred bucks for all of us in order to make the economics work.

I completely agree. That's the solution. Is somebody's gotta say, I'm I'm gonna choose a different business model. I'm not gonna get paid on my affiliate links, and that's the person that would end up getting trusted because their incentive is not to just push, you know, affiliate products. You know how there's that infographic or image where it's, where it shows that, like, four companies or five companies own, like, eighty percent of the food in the grocery store?

Yes.

That's what this article has. They have one of those infographics where basically sixteen media or sixteen media companies hertz, dot dash, bustle, Zif Davis, the arena group, Red Ventures, and handful of others And it shows all of the companies and titles that they own. And you scroll through this and you're like, those are all supposed to be the reputable ones.

And I'm like, I don't trust any of this anymore. And so it almost takes me a little bit of a conspiracy theorist when it comes to this stuff, and it completely ruins

like, my my browsing experience, because now I see this stuff, and I'm like, I can never go to those websites in order to get reviews. And so it kinda opened up my eyes. It's kind of interesting.

You could see a House of Fresh, Just Google, House of Fresh David versus Koliath, very fascinating article that has kind of changed my opinion on review sites, and they do a huge breakdown.

Alright. Is that the pod for our what do we call it? Quicky, Friday? The quickie.

The quickie. Alright. That's it. That's the pod.