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like, hit viral toys. And so and early on, what they did the beginning, what they did was they would basically just knock off other good toys, like, gimmick toys, and they would just make them themselves and try to, like, out execute them. So they were, like, trying to out manufacture them or out distribute them. So there'd be, like, a light up frisbee that was, like, hot. So he they would, like, clone the light up frisbee, and then they would go and they would, like, Like, to get into retail stores, they crashed the, like, the buyer's dinner for Dick's Sporting Goods. And then his sister just, like, showed up and kinda, like, smoothed her way in and got the account. And they just did that over and over and over again. They, you know, they and they they would get sued by the companies like, hey, you're copying our toys. They're like, oh, yeah. Okay. We're gonna create original toys. And so they they kinda knocked it off. They they brute forced their way into retail, and then they started creating their original toys, like, bunch of balloons, and robo fish, and the stuff. And so, basically,
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