00:00

Alright. Today, we're gonna get smarter about short form video. Short form video is something I am mega mega long on. Why? Well, I don't know. Have you ever seen TikTok, Instagram Reels, Have you seen YouTube shorts? These things are taken over the world. So today's guest is Jenny Hoyos.

Alright. Today, we're gonna get smarter about short form video. Short form video is something I am mega mega long on. Why? Well, I don't know. Have you ever seen TikTok, Instagram Reels, Have you seen YouTube shorts? These things are taken over the world. So today's guest is Jenny Hoyos.

00:14

She is a short form video genius, to be honest. I mean, every single short she does gets like ten million views every single one. And it's not because she was famous before. It's not because she's doing crazy, crazy stuff. She has just figured out how to make viral short form videos. So I wanted to ask her every question I could. This is an episode of me learning from her. The trick. So how does she come up with ideas? Like, how do you figure out a good idea versus bad idea? How does she structure the video? How does she script it? How does she film it? What are the, elements and the hooks that make the video more viral versus medium viral versus low viral. Like, what is that knob? So this interview is me talking to Jenny Hoos, a eighteen year old short form genius who is going super viral,

She is a short form video genius, to be honest. I mean, every single short she does gets like ten million views every single one. And it's not because she was famous before. It's not because she's doing crazy, crazy stuff. She has just figured out how to make viral short form videos. So I wanted to ask her every question I could. This is an episode of me learning from her. The trick. So how does she come up with ideas? Like, how do you figure out a good idea versus bad idea? How does she structure the video? How does she script it? How does she film it? What are the, elements and the hooks that make the video more viral versus medium viral versus low viral. Like, what is that knob? So this interview is me talking to Jenny Hoos, a eighteen year old short form genius who is going super viral,

00:59

and, she's gonna teach us. So in the next hour, we're gonna get really smart about short form. Alright. Let's do Let's

and, she's gonna teach us. So in the next hour, we're gonna get really smart about short form. Alright. Let's do Let's

01:13

in. Where we're gonna do is in the next, I don't know, forty five minutes,

in. Where we're gonna do is in the next, I don't know, forty five minutes,

01:16

you are going to tell us the specifics, the tactical, the breakdown.

you are going to tell us the specifics, the tactical, the breakdown.

01:20

Of how you've cracked the viral code. You know how to go viral, TikTok, YouTube. Yeah. But

Of how you've cracked the viral code. You know how to go viral, TikTok, YouTube. Yeah. But

01:26

you are eighteen years old.

you are eighteen years old.

01:28

You live at home in your parents' house, it's only been two years since you started doing a lot of the content that you're doing. I went scrolled all the way back, and it started off not not so great. But then now you're getting, like, ten million views per video.

You live at home in your parents' house, it's only been two years since you started doing a lot of the content that you're doing. I went scrolled all the way back, and it started off not not so great. But then now you're getting, like, ten million views per video.

01:41

You've had a hundred million view short.

You've had a hundred million view short.

01:44

That's kind of incredible.

That's kind of incredible.

01:46

That you? Is that what your what your life is like? Give people a sense of who who are you? Yeah. And you I mean, you nailed it right in the head. Yeah. So,

That you? Is that what your what your life is like? Give people a sense of who who are you? Yeah. And you I mean, you nailed it right in the head. Yeah. So,

01:53

I'm Jenny Hoyos. I'm a YouTuber.

I'm Jenny Hoyos. I'm a YouTuber.

01:56

Who makes videos around

Who makes videos around

01:58

the life of a Cheapskate, I guess you can say. I guess you can call me, like, you know, the anti Mr. B. So you know, people call me mister Lee, Yes. Which is which is amazing branding. Amazing. We've had Mr. Beast on here, and he's like, I spent three million dollars per video.

the life of a Cheapskate, I guess you can say. I guess you can call me, like, you know, the anti Mr. B. So you know, people call me mister Lee, Yes. Which is which is amazing branding. Amazing. We've had Mr. Beast on here, and he's like, I spent three million dollars per video.

02:13

And I'm curious as most of when you record,

And I'm curious as most of when you record,

02:16

do you, like, you know, we talk about Hollywood. If you ever see an actor in their van or their their truck before they're gonna go do a scene, they'll kinda get themselves into the character. They'll get themselves into the state of mind. Nobody can bother them. Nobody should go talk to them. Like, they are getting into zone. I'm curious. Do you do anything to kinda get yourself into a a certain state of mind? I remember there's a care creator called Miss Excel that I I love this story. I've pulled this many times, but She creates content of all things about Microsoft Excel. How do you use it better? But, like, she's super high energy. She's, like, dancing and doing other stuff. It's like dancing plus Excel. It's a weird combo, but it works. And she said something like

do you, like, you know, we talk about Hollywood. If you ever see an actor in their van or their their truck before they're gonna go do a scene, they'll kinda get themselves into the character. They'll get themselves into the state of mind. Nobody can bother them. Nobody should go talk to them. Like, they are getting into zone. I'm curious. Do you do anything to kinda get yourself into a a certain state of mind? I remember there's a care creator called Miss Excel that I I love this story. I've pulled this many times, but She creates content of all things about Microsoft Excel. How do you use it better? But, like, she's super high energy. She's, like, dancing and doing other stuff. It's like dancing plus Excel. It's a weird combo, but it works. And she said something like

02:50

before I go record,

before I go record,

02:52

I'm not, like, you know, I'm not thinking about what I'm gonna say. I just get myself into a state where I said, I feel magnetic.

I'm not, like, you know, I'm not thinking about what I'm gonna say. I just get myself into a state where I said, I feel magnetic.

02:58

Like, I just get my charisma, my my energy up so high. And when I feel like I'm there, I run to my camera, I turn it on and I start recording because I believe she said I believe that all content is just energy transmission. It's me pushing my energy through the phone to you. Way I feel, I'm gonna push it through and then you're gonna feel that way too. I love the way she described that. That's very much how I do this podcast. I'm just curious. Not everybody does things that way. Is that similar to what you do, or how do how do you approach kinda getting in the right state of mind before you create a piece of content? Oh my gosh. I love this question because I used to struggle with this so much as, like, honestly, an introvert. Most people wouldn't, like,

Like, I just get my charisma, my my energy up so high. And when I feel like I'm there, I run to my camera, I turn it on and I start recording because I believe she said I believe that all content is just energy transmission. It's me pushing my energy through the phone to you. Way I feel, I'm gonna push it through and then you're gonna feel that way too. I love the way she described that. That's very much how I do this podcast. I'm just curious. Not everybody does things that way. Is that similar to what you do, or how do how do you approach kinda getting in the right state of mind before you create a piece of content? Oh my gosh. I love this question because I used to struggle with this so much as, like, honestly, an introvert. Most people wouldn't, like,

03:34

the CVS one, but, like, yeah. The introvert with a billion views. Yeah. I I don't know. I used to do what Miss Excel

the CVS one, but, like, yeah. The introvert with a billion views. Yeah. I I don't know. I used to do what Miss Excel

03:42

did. Basically, what you said, I used to, like, try to bump up my energy so that when I film, I have, like, the highest energy. But now I try to have, like, consistently high energy throughout my day every day. And I actually built that muscle by doing this thing, for, like, a month. I would set up my camera for an hour, and I would do a,

did. Basically, what you said, I used to, like, try to bump up my energy so that when I film, I have, like, the highest energy. But now I try to have, like, consistently high energy throughout my day every day. And I actually built that muscle by doing this thing, for, like, a month. I would set up my camera for an hour, and I would do a,

04:01

the stand up comedy show to myself.

the stand up comedy show to myself.

04:04

I I'm I'm Like, improvised for Yeah. Improvised. I've never, like, I've never done stand up comedy. I don't know comedy.

I I'm I'm Like, improvised for Yeah. Improvised. I've never, like, I've never done stand up comedy. I don't know comedy.

04:10

Like That's amazing. And and I did that just to, like, learn to not be scared to, like, tell bad jokes and just, like, be myself and natural. Then after that, I would, like, record my entire day.

Like That's amazing. And and I did that just to, like, learn to not be scared to, like, tell bad jokes and just, like, be myself and natural. Then after that, I would, like, record my entire day.

04:23

Almost. And, like, it wouldn't even go online. That is fascinating. You actually did that. You would you would in the morning, you would turn on the camera and you would just do a stand up routine just to get yourself

Almost. And, like, it wouldn't even go online. That is fascinating. You actually did that. You would you would in the morning, you would turn on the camera and you would just do a stand up routine just to get yourself

04:32

to feel confident to be okay in the awkwardness

to feel confident to be okay in the awkwardness

04:36

and to get your kind of like charisma reps. Yes. Is that what you were doing? Like, people go to the gym. You were doing that. Actually, okay. Here's what I would actually do. This actually sounds crunched because I've never said it before. There's this YouTube channel called charisma on command. So in the morning, I'd watch that. Right?

and to get your kind of like charisma reps. Yes. Is that what you were doing? Like, people go to the gym. You were doing that. Actually, okay. Here's what I would actually do. This actually sounds crunched because I've never said it before. There's this YouTube channel called charisma on command. So in the morning, I'd watch that. Right?

04:52

And then, like, throughout the day, like, I would repeat, like, the the things I learned in my head. And then at night, I would do the stand up comedy show. Like, throughout the day, I would try to record as well just to, like, get my reps in. But that that's essentially what I did. I tried to, like, build up my charisma and personality just by, like, recording videos that no one's gonna see. Don't think that's cringe at all. I think that makes total sense.

And then, like, throughout the day, like, I would repeat, like, the the things I learned in my head. And then at night, I would do the stand up comedy show. Like, throughout the day, I would try to record as well just to, like, get my reps in. But that that's essentially what I did. I tried to, like, build up my charisma and personality just by, like, recording videos that no one's gonna see. Don't think that's cringe at all. I think that makes total sense.

05:11

Whenever I see somebody who's good at something, I don't assume they're just good at it. I assume they've worked at this. And when you see somebody who's good on camera or somebody who's got a personality that's really, you know, charismatic,

Whenever I see somebody who's good at something, I don't assume they're just good at it. I assume they've worked at this. And when you see somebody who's good on camera or somebody who's got a personality that's really, you know, charismatic,

05:23

I assume it's because they practice being charismatic. Maybe they did it informally just in school all the time cracking jokes at the lunch table and whatnot, and that's where they got there.

I assume it's because they practice being charismatic. Maybe they did it informally just in school all the time cracking jokes at the lunch table and whatnot, and that's where they got there.

05:32

Ten thousand reps. But

Ten thousand reps. But

05:34

if you don't have that or you're starting as a as an introvert or somebody's bad at it, there is a deliberate way to get better, just like any skill just like building muscles, just like becoming good at, you know, tennis or whatever whatever else it is. And I actually feel

if you don't have that or you're starting as a as an introvert or somebody's bad at it, there is a deliberate way to get better, just like any skill just like building muscles, just like becoming good at, you know, tennis or whatever whatever else it is. And I actually feel

05:48

I actually look for this. I look for things

I actually look for this. I look for things

05:50

that are really valuable to have,

that are really valuable to have,

05:54

but

but

05:55

nobody wants to practice it and even worse.

nobody wants to practice it and even worse.

05:59

People would find it cringe or lame if you said I'm practicing this. Yeah. Because I'm like, that's a gold mine. That is we agreed it's valuable.

People would find it cringe or lame if you said I'm practicing this. Yeah. Because I'm like, that's a gold mine. That is we agreed it's valuable.

06:08

Nobody really works on it. So if I so I don't even have to work that hard to get great at it, to become better than most people at it because most people are not practicing.

Nobody really works on it. So if I so I don't even have to work that hard to get great at it, to become better than most people at it because most people are not practicing.

06:17

And even worse, even if people wanted to practice, they'd feel so lame or it's taboo or it sounds cringe or it sounds awkward to do it. That's a that's a barrier to entry. Most people are not willing to do that. I hunt down those those skills, and I developed them. And I it's it's really great to hear you at age eighteen doing that same thing. That's that's really amazing. So you you've said before, there's four criteria for an idea, novelty,

And even worse, even if people wanted to practice, they'd feel so lame or it's taboo or it sounds cringe or it sounds awkward to do it. That's a that's a barrier to entry. Most people are not willing to do that. I hunt down those those skills, and I developed them. And I it's it's really great to hear you at age eighteen doing that same thing. That's that's really amazing. So you you've said before, there's four criteria for an idea, novelty,

06:39

uncertainty, knowledge gaps, and complexity. Can you explain what this means? Knowledge gaps is basically telling the viewer I know something that you don't, which is why you have to watch, or similar to what we were talking about before, how it's like, I did x so you don't have to. And then uncertainty is basically

uncertainty, knowledge gaps, and complexity. Can you explain what this means? Knowledge gaps is basically telling the viewer I know something that you don't, which is why you have to watch, or similar to what we were talking about before, how it's like, I did x so you don't have to. And then uncertainty is basically

06:55

telling the viewer that you're doing something crazy that you don't know what the outcome could possibly be. Such as, like, I recently made a video where I sold everything my family owns. There's so much uncertainty in how is her family going to react? We need to see their reaction to her selling everything.

telling the viewer that you're doing something crazy that you don't know what the outcome could possibly be. Such as, like, I recently made a video where I sold everything my family owns. There's so much uncertainty in how is her family going to react? We need to see their reaction to her selling everything.

07:10

You know, I'm not a a a I'm not so much of a a TikToker or YouTuber just yet will be soon. But when I write even a blog post or a Twitter thread or something like that, I will often put, like, the central curiosity gap, which is basically

You know, I'm not a a a I'm not so much of a a TikToker or YouTuber just yet will be soon. But when I write even a blog post or a Twitter thread or something like that, I will often put, like, the central curiosity gap, which is basically

07:25

what what is the person curious about that I can put up front where they're gonna wanna read to the end to see the payoff. Exactly. Mister Peace does this in his videos too. Right? And he did a video recently, which was like, I have people aged one to a hundred,

what what is the person curious about that I can put up front where they're gonna wanna read to the end to see the payoff. Exactly. Mister Peace does this in his videos too. Right? And he did a video recently, which was like, I have people aged one to a hundred,

07:37

trapped in these rooms,

trapped in these rooms,

07:39

and the last person out is gonna win. And the curiosity is Who's gonna win? Is it gonna be the old person? Is it gonna be the young kid? That actually is something that comes down to the video idea itself. Because when I'm brainstorming an idea, We want the idea itself to have so many questions that need answered because at the end of the day, like,

and the last person out is gonna win. And the curiosity is Who's gonna win? Is it gonna be the old person? Is it gonna be the young kid? That actually is something that comes down to the video idea itself. Because when I'm brainstorming an idea, We want the idea itself to have so many questions that need answered because at the end of the day, like,

07:59

content creation on you to peaks people's curiosity is a problem that needs to be resolved at the end of the video or a question that's gonna get answered at the end of the video. And that's what I try to do in all of my videos.

content creation on you to peaks people's curiosity is a problem that needs to be resolved at the end of the video or a question that's gonna get answered at the end of the video. And that's what I try to do in all of my videos.

08:10

So let's look at one of them. So twenty three million views, you have what does one dollar get you at Starbucks? Like, literally, the title is the question, the unresolved question. Yes. I don't know. What can you get? And I guess it's more like what's the most you can get for the for the buck. Right? How do you get the most bang for your buck? That's kind of brilliant. Okay. Who has the best dollar menu? Three point one million views? Also unresolved. Which which place is it gonna be? And you can see, literally, the first frame is, like, you holding a dollar bill with Burger King behind you, and it's kinda like, you know, you could see what you're gonna do. You're about to test visually. You could see you're gonna test what can I buy with this dollar at this place?

So let's look at one of them. So twenty three million views, you have what does one dollar get you at Starbucks? Like, literally, the title is the question, the unresolved question. Yes. I don't know. What can you get? And I guess it's more like what's the most you can get for the for the buck. Right? How do you get the most bang for your buck? That's kind of brilliant. Okay. Who has the best dollar menu? Three point one million views? Also unresolved. Which which place is it gonna be? And you can see, literally, the first frame is, like, you holding a dollar bill with Burger King behind you, and it's kinda like, you know, you could see what you're gonna do. You're about to test visually. You could see you're gonna test what can I buy with this dollar at this place?

08:46

So the unresolved question is kind of interesting. The other thing I like that you do that I don't know if you have any thoughts on this, but, like, it seems like you weave in your personal life or your personal stories So it's not just like,

So the unresolved question is kind of interesting. The other thing I like that you do that I don't know if you have any thoughts on this, but, like, it seems like you weave in your personal life or your personal stories So it's not just like,

08:58

I'm gonna do this crazy thing. It's like, it's my mom's birthday, and I wanna get her a gift. And then you do the crazy thing, but at least the video is more, like, I don't know. I I kinda connect with you more. I see your mom. I like that you're buying your mom a gift. You're kind of earnest about it. Is that a tactic that you think about, you know, kind of a personal story versus just a generic stunt?

I'm gonna do this crazy thing. It's like, it's my mom's birthday, and I wanna get her a gift. And then you do the crazy thing, but at least the video is more, like, I don't know. I I kinda connect with you more. I see your mom. I like that you're buying your mom a gift. You're kind of earnest about it. Is that a tactic that you think about, you know, kind of a personal story versus just a generic stunt?

09:18

Totally. I think that's what makes the videos Like, quite frankly, there's so many people who can do the same idea, and it just doesn't go as viral because they're not telling a story. And that's why I try to weave in, like, my personal life because It's more relatable. More people comments about it. That's how we get that returning viewership. Hey, real quick, you know, one of the cool parts about what we're doing is that people have reached out and told me that they've built actual million dollar businesses, made their first million off an idea they heard on the show. That is crazy. That's wild. That's why we wanna do the show. And we wanna see more of that. One of the questions we get asked over and over again is is there some kind of idea database or spreadsheet

Totally. I think that's what makes the videos Like, quite frankly, there's so many people who can do the same idea, and it just doesn't go as viral because they're not telling a story. And that's why I try to weave in, like, my personal life because It's more relatable. More people comments about it. That's how we get that returning viewership. Hey, real quick, you know, one of the cool parts about what we're doing is that people have reached out and told me that they've built actual million dollar businesses, made their first million off an idea they heard on the show. That is crazy. That's wild. That's why we wanna do the show. And we wanna see more of that. One of the questions we get asked over and over again is is there some kind of idea database or spreadsheet

09:53

where we list out all the different business ideas that we've talked about. Well, the answer is finally yes. The fine folks at HubSpot have dug through the archive and pulled out fifty plus business ideas and put them into a business idea database. It's totally free. You can click the link in the description below and get the database for you. Alright. Now back to the show. So what's an example of a video you did with a story that you could have done without? Okay. The best example I have was I have a video where I made a garden.

where we list out all the different business ideas that we've talked about. Well, the answer is finally yes. The fine folks at HubSpot have dug through the archive and pulled out fifty plus business ideas and put them into a business idea database. It's totally free. You can click the link in the description below and get the database for you. Alright. Now back to the show. So what's an example of a video you did with a story that you could have done without? Okay. The best example I have was I have a video where I made a garden.

10:20

On a budget.

On a budget.

10:21

And you know, and if you search up other people's videos making a garden, they were averaging, like, twenty thousand views, like, People who make gardening videos don't average five views. So what was the difference? How did you get if a normal garden video, twenty thousand views, your garden video, twenty million views,

And you know, and if you search up other people's videos making a garden, they were averaging, like, twenty thousand views, like, People who make gardening videos don't average five views. So what was the difference? How did you get if a normal garden video, twenty thousand views, your garden video, twenty million views,

10:37

What did you do to to juice that video up?

What did you do to to juice that video up?

10:40

I told the story of how ratatouille is my favorite food, but it's so expensive to buy it. But technically speaking, I could just make a garden to have infinite ratatouille for life and it's my and it's my favorite food so that it just works out. And then also my mom and my grandma were helping me for a portion of the garden. It just interweaved so many things that the people can insert themselves into. Right. So you took a normal thing with

I told the story of how ratatouille is my favorite food, but it's so expensive to buy it. But technically speaking, I could just make a garden to have infinite ratatouille for life and it's my and it's my favorite food so that it just works out. And then also my mom and my grandma were helping me for a portion of the garden. It just interweaved so many things that the people can insert themselves into. Right. So you took a normal thing with

11:04

medium to low stakes.

medium to low stakes.

11:06

You added your why. Why I care about this? And the why doesn't have to be life or death. I think that's kind of important. I think

You added your why. Why I care about this? And the why doesn't have to be life or death. I think that's kind of important. I think

11:12

you know, a lot of the YouTubers did it as life or death. It's like, this is, you know, the craziest stunt you've ever seen. And I think Ryan Traahan and you

you know, a lot of the YouTubers did it as life or death. It's like, this is, you know, the craziest stunt you've ever seen. And I think Ryan Traahan and you

11:20

I think you guys are very, very likable because it's almost like low stakes stakes. Oh, a thousand percent. Especially, like, now on YouTube, people are so used to, like, these high stakes, like, seeing ten thousand dollars in a title anymore. People don't even know what that even means because they're seeing people like mister Beast spend a million dollars. So it's like, you know, people are just so numb to these numbers or these stakes where almost these low stakes are high stakes.

I think you guys are very, very likable because it's almost like low stakes stakes. Oh, a thousand percent. Especially, like, now on YouTube, people are so used to, like, these high stakes, like, seeing ten thousand dollars in a title anymore. People don't even know what that even means because they're seeing people like mister Beast spend a million dollars. So it's like, you know, people are just so numb to these numbers or these stakes where almost these low stakes are high stakes.

11:46

Right. Okay. So let's take a let's do an example. Here's an idea, and let's try to make it better using some of the some of the techniques. We'll just ripple this and see see where it goes live live in profit.

Right. Okay. So let's take a let's do an example. Here's an idea, and let's try to make it better using some of the some of the techniques. We'll just ripple this and see see where it goes live live in profit.

11:56

Okay. So, let's say I wanna make a video about me,

Okay. So, let's say I wanna make a video about me,

12:01

me making dinner. So I'm cooking dinner. One out of ten, you know, video concept. It's not not gonna be the most exciting.

me making dinner. So I'm cooking dinner. One out of ten, you know, video concept. It's not not gonna be the most exciting.

12:07

Let's use show me how you would make it better. So let's use either novelty,

Let's use show me how you would make it better. So let's use either novelty,

12:11

complexity, knowledge gaps, or uncertainty? How would you kinda make that idea more interesting? I love this. So for me, if I was to make that idea,

complexity, knowledge gaps, or uncertainty? How would you kinda make that idea more interesting? I love this. So for me, if I was to make that idea,

12:19

making dinner, right, intrinsically not intriguing at all. But what's relevant to me is how much of a struggle it is as someone who has, like, health condition. Right? So, like, that's one angle. Right? Then there's also the angle of, like, you're doing it on

making dinner, right, intrinsically not intriguing at all. But what's relevant to me is how much of a struggle it is as someone who has, like, health condition. Right? So, like, that's one angle. Right? Then there's also the angle of, like, you're doing it on

12:34

a budget, which is what I usually do. So now now that that that's even more of an intriguing angle, like, trying to make a healthy meal on a budget, because healthy is supposed to be expensive.

a budget, which is what I usually do. So now now that that that's even more of an intriguing angle, like, trying to make a healthy meal on a budget, because healthy is supposed to be expensive.

12:45

Right.

Right.

12:46

Or or it could be,

Or or it could be,

12:48

it could be I'm trying to make a fancy dinner, but I don't know how to cook. That too. Or our I I'm I'm a total beginner, but I'm going for gourmet.

it could be I'm trying to make a fancy dinner, but I don't know how to cook. That too. Or our I I'm I'm a total beginner, but I'm going for gourmet.

12:57

Yes. Exactly.

Yes. Exactly.

12:58

And then, like, there's so many different layers And I also love to do juxtaposition where it's like, okay, I wanna make a gourmet dinner

And then, like, there's so many different layers And I also love to do juxtaposition where it's like, okay, I wanna make a gourmet dinner

13:05

with leftovers.

with leftovers.

13:07

From last night. Or or like a lunchable or something like that. Right? Exactly. Turning the lunchable into gourmet. Then, you know, all of these are great ideas. And then at the end of the day, it's like which one makes you most excited.

From last night. Or or like a lunchable or something like that. Right? Exactly. Turning the lunchable into gourmet. Then, you know, all of these are great ideas. And then at the end of the day, it's like which one makes you most excited.

13:18

Gotcha. Okay. Cool. And then the personal story part would be why am I making the deer in the first place? Why does this matter to me? What are the stakes? So you we made the idea more interesting by adding the contrast, the juxtaposition,

Gotcha. Okay. Cool. And then the personal story part would be why am I making the deer in the first place? Why does this matter to me? What are the stakes? So you we made the idea more interesting by adding the contrast, the juxtaposition,

13:28

the complexity,

the complexity,

13:29

the novelty,

the novelty,

13:31

then the personal story might be,

then the personal story might be,

13:33

I invited my mom over for dinner. She's cooked for me my whole life. Told her I was gonna cook her an amazing meal. Only problem is I've never, you know, I'm an adult now. I moved out of the house, but I've never cooked dinner for anybody. I've never hosted guests I gotta do it. The story is even better now because there's even an angle where what if

I invited my mom over for dinner. She's cooked for me my whole life. Told her I was gonna cook her an amazing meal. Only problem is I've never, you know, I'm an adult now. I moved out of the house, but I've never cooked dinner for anybody. I've never hosted guests I gotta do it. The story is even better now because there's even an angle where what if

13:50

you the video is something along the lines of, like, you're gonna turn the lunchables

you the video is something along the lines of, like, you're gonna turn the lunchables

13:54

into a dinner bowls because lunchables,

into a dinner bowls because lunchables,

13:57

they don't have a dinner option. It's just lunchables.

they don't have a dinner option. It's just lunchables.

14:00

Right? And then what's even better is

Right? And then what's even better is

14:02

Your mom would always would never cook for you, but she would always give you lunchables for lunch. So now for dinner, you're gonna give her lunchables. I mean, it sounds a bit complex, but, like, as you script it, you know, remember, like, with complexity, the goal is to, like, add layers to give people more reasons to watch, but you don't wanna actually confuse the viewer. And that kinda comes back in with way you copyright it because you wanna say it in a way that's, you know, easy to digest and drip feed that context.

Your mom would always would never cook for you, but she would always give you lunchables for lunch. So now for dinner, you're gonna give her lunchables. I mean, it sounds a bit complex, but, like, as you script it, you know, remember, like, with complexity, the goal is to, like, add layers to give people more reasons to watch, but you don't wanna actually confuse the viewer. And that kinda comes back in with way you copyright it because you wanna say it in a way that's, you know, easy to digest and drip feed that context.

14:27

Right. Yeah. I was when when we were hanging out with mister Beast, he was telling us about some of his video ideas. What I realized was I was like, man, the reason his videos can get a hundred million, two hundred million views is because

Right. Yeah. I was when when we were hanging out with mister Beast, he was telling us about some of his video ideas. What I realized was I was like, man, the reason his videos can get a hundred million, two hundred million views is because

14:39

it's a concept so simple. You could literally just draw it with a stick figure drawing and people would get it. Two people who don't know each other trapped in a room for a hundred days. Winter, you know, if they if they make it the whole way, they get a million dollars. Right? These are, like, simple universal,

it's a concept so simple. You could literally just draw it with a stick figure drawing and people would get it. Two people who don't know each other trapped in a room for a hundred days. Winter, you know, if they if they make it the whole way, they get a million dollars. Right? These are, like, simple universal,

14:56

easy to understand ideas. The what you just did with the lunchables, dinnerables thing is

easy to understand ideas. The what you just did with the lunchables, dinnerables thing is

15:01

both the kind of, like, that that amusement. Like, I'm doing this just for my own amusement. I'm not doing this to impress you.

both the kind of, like, that that amusement. Like, I'm doing this just for my own amusement. I'm not doing this to impress you.

15:07

I'm I'm doing this to scratch my own itch. Can I can I do this? And, like, I think that's very likable and also very simple to understand. Yeah. I turned lunchables into dinnerables. Usually, you can imagine that. Yeah. Okay. That's great. Alright. I'm excited for you to go make that video someday. Alright. So we got ideas and how to how to basically brainstorm to turn any kind of mundane idea into a better idea. Using the using those techniques.

I'm I'm doing this to scratch my own itch. Can I can I do this? And, like, I think that's very likable and also very simple to understand. Yeah. I turned lunchables into dinnerables. Usually, you can imagine that. Yeah. Okay. That's great. Alright. I'm excited for you to go make that video someday. Alright. So we got ideas and how to how to basically brainstorm to turn any kind of mundane idea into a better idea. Using the using those techniques.

15:30

Now

Now

15:31

actually pulling it off. So delivering on it. So

actually pulling it off. So delivering on it. So

15:34

what is the most important part? What's the first thing you do when you're when you You have the idea. Now first thing you gotta get right in order for a video to pop off. The hook. And and it the hook is so important

what is the most important part? What's the first thing you do when you're when you You have the idea. Now first thing you gotta get right in order for a video to pop off. The hook. And and it the hook is so important

15:45

that sometimes I figure out the most viral hook isn't the most viral idea. So then I have to come back to the idea and change the idea based on the hook. What do you think about hooks? I guess, like, what is the what is the big picture advice when it comes to hooks? And then what is the tactical

that sometimes I figure out the most viral hook isn't the most viral idea. So then I have to come back to the idea and change the idea based on the hook. What do you think about hooks? I guess, like, what is the what is the big picture advice when it comes to hooks? And then what is the tactical

16:01

process you take? Powerwords should be the first thing that starts the video. What's a power word? What do you mean? Powerwords are things that will instantly hook people that are very strong words such as free

process you take? Powerwords should be the first thing that starts the video. What's a power word? What do you mean? Powerwords are things that will instantly hook people that are very strong words such as free

16:14

zero dollars, stole or any, like, crazy

zero dollars, stole or any, like, crazy

16:18

word.

word.

16:19

Because we and the reason I say that is because I see a lot of people, like,

Because we and the reason I say that is because I see a lot of people, like,

16:23

way too many people start their videos with this is I'm out This is. It's not telling me anything about the video. Like, I'm I I actually scroll because it's, like, it it's bad as opposed to if someone says, free chicken sandwiches all weekend. I'm in. Where are these free chicken sandwiches? I was in the moment you said free. So that's the number one thing. You want your your hooks to start with power words. The second thing is you want it to be progressing the video. The reason why this is is also bad is because it is just saying a statement. It is not doing anything. This is blank. Doesn't tell me what you're going to do. It's just telling me a statement as opposed to

way too many people start their videos with this is I'm out This is. It's not telling me anything about the video. Like, I'm I I actually scroll because it's, like, it it's bad as opposed to if someone says, free chicken sandwiches all weekend. I'm in. Where are these free chicken sandwiches? I was in the moment you said free. So that's the number one thing. You want your your hooks to start with power words. The second thing is you want it to be progressing the video. The reason why this is is also bad is because it is just saying a statement. It is not doing anything. This is blank. Doesn't tell me what you're going to do. It's just telling me a statement as opposed to

16:59

Reaching sandwiches this weekend, you're already telling me the whole story. Or

Reaching sandwiches this weekend, you're already telling me the whole story. Or

17:02

I'm building a secret room. You're already telling me the action, even though the even though the power words aren't until Three words in secret?

I'm building a secret room. You're already telling me the action, even though the even though the power words aren't until Three words in secret?

17:11

It still works because it's starting with the action. I'm doing blank. I'm going to do blank. The story is progressing as opposed to a statement being stale. That second thing. And, another thing that's very crucial for

It still works because it's starting with the action. I'm doing blank. I'm going to do blank. The story is progressing as opposed to a statement being stale. That second thing. And, another thing that's very crucial for

17:24

hooks or in your general, like, introduction of your video is to foreshadow the end. Your hook has to be So clear what the video is gonna be about. You're not only setting up the video, but you're also seeing what the conflict is and what's gonna be at the end of the video all in one sentence. Which is very hard, but that's what a really good hook has.

hooks or in your general, like, introduction of your video is to foreshadow the end. Your hook has to be So clear what the video is gonna be about. You're not only setting up the video, but you're also seeing what the conflict is and what's gonna be at the end of the video all in one sentence. Which is very hard, but that's what a really good hook has.

17:44

So I have an example here of one of yours.

So I have an example here of one of yours.

17:47

You have one that says movie theaters are overpriced.

You have one that says movie theaters are overpriced.

17:50

And you said that's the hook. And then the foreshadow is, so I'm gonna make a movie theater at home on a budget of only five dollars.

And you said that's the hook. And then the foreshadow is, so I'm gonna make a movie theater at home on a budget of only five dollars.

17:57

Exactly.

Exactly.

17:58

Yep. Exactly. You nailed it. You want your hooks to have the set up conflict and what the resolution is gonna be all in one. What metrics in a video?

Yep. Exactly. You nailed it. You want your hooks to have the set up conflict and what the resolution is gonna be all in one. What metrics in a video?

18:07

Map to that. So, like, for example,

Map to that. So, like, for example,

18:10

you know, on YouTube and in a normal YouTube video, the thumbnail and the title matter, and you know that because you could see the click to rate. Many people actually choose to try to watch your video. When it comes to short form video, what metrics are the, you know, the top two that that are related to idea and hook?

you know, on YouTube and in a normal YouTube video, the thumbnail and the title matter, and you know that because you could see the click to rate. Many people actually choose to try to watch your video. When it comes to short form video, what metrics are the, you know, the top two that that are related to idea and hook?

18:26

Yeah. So the idea slash hook metric would be the view versus swipe away percentage.

Yeah. So the idea slash hook metric would be the view versus swipe away percentage.

18:31

View versus swipe away. And what is, like, good, and then what's, like, amazing for that percentage, that that number? Yeah. So I've heard the average is seventy

View versus swipe away. And what is, like, good, and then what's, like, amazing for that percentage, that that number? Yeah. So I've heard the average is seventy

18:40

where pretty good for me is eighty percent plus

where pretty good for me is eighty percent plus

18:44

and

and

18:45

excellent would be eighty five percent plus. But for for for my channel, we average around eighty, eighty five percent, which is not is very uncommon. Like, I think beasts is, like, at seventy five percent. So I've heard. And then the second one is, like, the, so you have the the view versus type away. And then what's the next most important retention. Retention overall. Yes. Retention, I'd say. Because that it just shows how how much of the viewer enjoyed the video.

excellent would be eighty five percent plus. But for for for my channel, we average around eighty, eighty five percent, which is not is very uncommon. Like, I think beasts is, like, at seventy five percent. So I've heard. And then the second one is, like, the, so you have the the view versus type away. And then what's the next most important retention. Retention overall. Yes. Retention, I'd say. Because that it just shows how how much of the viewer enjoyed the video.

19:10

What do you shoot for with retention?

What do you shoot for with retention?

19:12

It depends on the video length, but generally you wanna be at at least ninety percent.

It depends on the video length, but generally you wanna be at at least ninety percent.

19:16

My team, we usually go for ninety five plus. Wow.

My team, we usually go for ninety five plus. Wow.

19:19

And,

And,

19:21

Again, I I I think for most people, it's, like, fifteen percent or something crazy.

Again, I I I think for most people, it's, like, fifteen percent or something crazy.

19:28

Okay. So the hook and the first frame, what about the visual? What works in the actual visual? Because there's

Okay. So the hook and the first frame, what about the visual? What works in the actual visual? Because there's

19:34

with short form, there's no thumbnail.

with short form, there's no thumbnail.

19:36

And people aren't really reading the title, I don't think. So what's your what's your philosophy on how what to put on screen? What that first frame should look like? Yeah. I try to keep it as simple as possible. It's very similar philosophy to, like, a title and thumbnail, same psychology in a way

And people aren't really reading the title, I don't think. So what's your what's your philosophy on how what to put on screen? What that first frame should look like? Yeah. I try to keep it as simple as possible. It's very similar philosophy to, like, a title and thumbnail, same psychology in a way

19:50

where I try to keep it, like,

where I try to keep it, like,

19:53

little general focus points high brightness, high saturation,

little general focus points high brightness, high saturation,

19:57

and we, like, we'll go through we'll go through so many lengths and measures and after effects and v effects just to make it, like, pop out just that much more, such as, like, sometimes we'll add artificial fire just to make it look crazier. Like, one in in one of our shorts, I went to hell's kitchen, but that you don't really get that message across unless you actually add the restaurant on fire. You know? And it's like something as little as that. Up at the logo of the restaurant. It looks like there's a fire. Is that not real? That's not real. That's not real. People think it's real. Yeah. So we try to we try to make, like, things really stand out. Even with the secret room, when I first hit the wall, I just dented the wall. I didn't even break a hole, and we actually had to make a via fax. Where it would look like I made this giant hole. Like, I broke a giant hole. When reality, it wasn't a giant hole, that broke. It was like a little teeny tiny hole because I have, like, a a little small hammer. It's like little stuff like that. We try to make we try to enhance things to look even crazier in post. Interesting. And so what was the first thing you said? No no little to no focus points, but I mean So what I mean by that is we don't want any busyness to go on. I think, you know, it's a really good example. If you can show who has the best dollar menu, like, in the first frame, just pause it and notice that that is not a real environment.

and we, like, we'll go through we'll go through so many lengths and measures and after effects and v effects just to make it, like, pop out just that much more, such as, like, sometimes we'll add artificial fire just to make it look crazier. Like, one in in one of our shorts, I went to hell's kitchen, but that you don't really get that message across unless you actually add the restaurant on fire. You know? And it's like something as little as that. Up at the logo of the restaurant. It looks like there's a fire. Is that not real? That's not real. That's not real. People think it's real. Yeah. So we try to we try to make, like, things really stand out. Even with the secret room, when I first hit the wall, I just dented the wall. I didn't even break a hole, and we actually had to make a via fax. Where it would look like I made this giant hole. Like, I broke a giant hole. When reality, it wasn't a giant hole, that broke. It was like a little teeny tiny hole because I have, like, a a little small hammer. It's like little stuff like that. We try to make we try to enhance things to look even crazier in post. Interesting. And so what was the first thing you said? No no little to no focus points, but I mean So what I mean by that is we don't want any busyness to go on. I think, you know, it's a really good example. If you can show who has the best dollar menu, like, in the first frame, just pause it and notice that that is not a real environment.

21:13

Like, we actually took myself. We rotoscoped myself, and then we found a image of McDonald's on Google that was so much cleaner that had no cars The logo was clean. There was no trees, just so it could be perfectly,

Like, we actually took myself. We rotoscoped myself, and then we found a image of McDonald's on Google that was so much cleaner that had no cars The logo was clean. There was no trees, just so it could be perfectly,

21:25

like, just look perfect for the viewer, if that makes sense. That's what we try to do. We want the environment to look as clean as possible. So there's no busy points.

like, just look perfect for the viewer, if that makes sense. That's what we try to do. We want the environment to look as clean as possible. So there's no busy points.

21:33

So alright. So great. So we've done idea,

So alright. So great. So we've done idea,

21:36

how to go from

how to go from

21:37

to good to great. We've done the hook, how to grab them by the throat, get that eighty eighty plus percent,

to good to great. We've done the hook, how to grab them by the throat, get that eighty eighty plus percent,

21:44

view rate.

view rate.

21:45

Now you said foreshadowing is the next part. What is foreshadowing?

Now you said foreshadowing is the next part. What is foreshadowing?

21:49

And how do you do it? Because I this is one that I've heard, obviously, I've thought about the ideas. I've thought about hooks.

And how do you do it? Because I this is one that I've heard, obviously, I've thought about the ideas. I've thought about hooks.

21:55

This is not something I do in my process. What is foreshadowing?

This is not something I do in my process. What is foreshadowing?

21:58

Foreshadowing is when you give a viewer the expectation of the end of the video. And the way I've coined it is you basically wanna tell the viewer that there's an Amazon gift card at the end of the video, essentially. Like, they need to watch till the end. Sometimes you'll have to explicitly tell the viewer Oh, you'll get blank at the end of the video. Usually,

Foreshadowing is when you give a viewer the expectation of the end of the video. And the way I've coined it is you basically wanna tell the viewer that there's an Amazon gift card at the end of the video, essentially. Like, they need to watch till the end. Sometimes you'll have to explicitly tell the viewer Oh, you'll get blank at the end of the video. Usually,

22:15

a lot of my foreshadowing is implied. So who has the best dollar menu? It's very that by the end of the video, I'm gonna tell you who has the best dollar menu. Right. Essentially. And that's that's usually the best foreshadowing, one that's, like, so obvious because it's within the hook and it's implied. But an even better, even stronger foreshadowing hook is when you have a mechanism. So an example of that is, what does ten dollars get you in Miami?

a lot of my foreshadowing is implied. So who has the best dollar menu? It's very that by the end of the video, I'm gonna tell you who has the best dollar menu. Right. Essentially. And that's that's usually the best foreshadowing, one that's, like, so obvious because it's within the hook and it's implied. But an even better, even stronger foreshadowing hook is when you have a mechanism. So an example of that is, what does ten dollars get you in Miami?

22:37

Now

Now

22:38

not only do you know by the end of the video, what ten dollars get to you in Miami? But you also know what how I spent the ten dollars. Now the mechanism is actually seeing the money being spent because in the first second, you see, oh, spent two dollars around an eight dollar budget. And then a couple seconds later, oh, now she's at five. And we have a sense of progression of where the video is going. Because otherwise, if the viewer does not feel like the video is constantly progressing, then they're gonna leave because they don't feel like even though you said that there's something at the end, they don't know where the end is. So it's also very important to make it clear.

not only do you know by the end of the video, what ten dollars get to you in Miami? But you also know what how I spent the ten dollars. Now the mechanism is actually seeing the money being spent because in the first second, you see, oh, spent two dollars around an eight dollar budget. And then a couple seconds later, oh, now she's at five. And we have a sense of progression of where the video is going. Because otherwise, if the viewer does not feel like the video is constantly progressing, then they're gonna leave because they don't feel like even though you said that there's something at the end, they don't know where the end is. So it's also very important to make it clear.

23:12

Let's talk about storytelling.

Let's talk about storytelling.

23:14

You have a great quote. You said, what is storytelling?

You have a great quote. You said, what is storytelling?

23:17

Story in one word is

Story in one word is

23:19

change? Yes.

change? Yes.

23:21

Unpack that. What does that mean? I think the biggest thing is progression.

Unpack that. What does that mean? I think the biggest thing is progression.

23:25

I I guess when I say change, I mean, progression So similar to what I was just saying, like, the viewer wants to feel like they're constantly either learning or laughing even more or they are building towards something. They don't wanna feel like You know, they're watching something stagnant. Like, they're just watching paint dry. The best storytelling is when there's character development change in the actual character where at these beginning of the video, the character started at one point and is now at a new point at the end. So I I subtly did that in my short that hit a hundred million views.

I I guess when I say change, I mean, progression So similar to what I was just saying, like, the viewer wants to feel like they're constantly either learning or laughing even more or they are building towards something. They don't wanna feel like You know, they're watching something stagnant. Like, they're just watching paint dry. The best storytelling is when there's character development change in the actual character where at these beginning of the video, the character started at one point and is now at a new point at the end. So I I subtly did that in my short that hit a hundred million views.

23:54

So, basically, I built a secret room with zero dollars,

So, basically, I built a secret room with zero dollars,

23:58

and my goal was to have a secret spot to watch YouTube.

and my goal was to have a secret spot to watch YouTube.

24:02

And in the beginning of the video, my mom was yelling at me for destroying the house and how there's nothing under there. Like, I'm crazy. What am I doing? And then at the end of the video,

And in the beginning of the video, my mom was yelling at me for destroying the house and how there's nothing under there. Like, I'm crazy. What am I doing? And then at the end of the video,

24:11

she ended up having the secret room and pretending, like, it was hers now. It was very subtle, but, like, change like that is what actually made viewers not only watch till the end to see how that gets resolved, but also rewatch the video again knowing that. Yeah. That's interesting. What and rewatching that's a that's like a big part of your strategy. Right? Yes. It's it's number three. Number one is Hook, and number two is overall retention, which is video progression. And number three is rewatchability.

she ended up having the secret room and pretending, like, it was hers now. It was very subtle, but, like, change like that is what actually made viewers not only watch till the end to see how that gets resolved, but also rewatch the video again knowing that. Yeah. That's interesting. What and rewatching that's a that's like a big part of your strategy. Right? Yes. It's it's number three. Number one is Hook, and number two is overall retention, which is video progression. And number three is rewatchability.

24:38

What gets somebody to rewatch? There's not that many things I get people to rewatch. So it's it's probably the toughest thing to do.

What gets somebody to rewatch? There's not that many things I get people to rewatch. So it's it's probably the toughest thing to do.

24:45

So there you could you could do Easter eggs, which is essentially, like, hiding little things in the video that people are gonna comment about and potentially watch again to see, like, did did that actually happen? Yeah. I do that all the time. I like a video. I open the comments, then they reference something that I didn't see the first time. So I end up watching it again. Yes. And then I go back to the comments and I want and it's still looping in the background, and I probably end up watching the video three times. Exactly. So that's one way. Another very easy way to do it is just tutorial videos in itself are rewatchable

So there you could you could do Easter eggs, which is essentially, like, hiding little things in the video that people are gonna comment about and potentially watch again to see, like, did did that actually happen? Yeah. I do that all the time. I like a video. I open the comments, then they reference something that I didn't see the first time. So I end up watching it again. Yes. And then I go back to the comments and I want and it's still looping in the background, and I probably end up watching the video three times. Exactly. So that's one way. Another very easy way to do it is just tutorial videos in itself are rewatchable

25:15

because people aren't especially if it's on shorts. People are not gonna watch a tutorial once and automatically know all the steps. So usually when you have specific

because people aren't especially if it's on shorts. People are not gonna watch a tutorial once and automatically know all the steps. So usually when you have specific

25:22

steps or lists or listicles is what it's called, makes it very easy to rewatch.

steps or lists or listicles is what it's called, makes it very easy to rewatch.

25:28

And then my favorite method is actually having

And then my favorite method is actually having

25:31

twists in your videos. Because when you have a twist, now the viewer is gonna wanna rewatch the video with that new knowledge knowing what the twist is. That's interesting. I like that.

twists in your videos. Because when you have a twist, now the viewer is gonna wanna rewatch the video with that new knowledge knowing what the twist is. That's interesting. I like that.

25:41

What about,

What about,

25:42

storytelling mechanically? So, you know, what are some techniques? I know you've talked about this, I think the the but, therefore, method, which, I don't know. Did you get that from the South Park guys? Yes. I did. Yes. I did.

storytelling mechanically? So, you know, what are some techniques? I know you've talked about this, I think the the but, therefore, method, which, I don't know. Did you get that from the South Park guys? Yes. I did. Yes. I did.

25:54

Explain explain what that is. Yeah. So buttsdale storytelling is basically

Explain explain what that is. Yeah. So buttsdale storytelling is basically

25:58

adding conflict throughout the video so that it makes it more intriguing as the video continues.

adding conflict throughout the video so that it makes it more intriguing as the video continues.

26:03

So an easy example is if I made a video going on a walk, let's say, very bad idea, but You know, I went on a walk, and then it started raining.

So an easy example is if I made a video going on a walk, let's say, very bad idea, but You know, I went on a walk, and then it started raining.

26:12

And then

And then

26:13

I kept walking. And then

I kept walking. And then

26:16

I kept walking. And then, like, like, there's nothing there's nothing new that's, like, really happening because it's just you just keep doing things. It's, like, and then this, and then that, like, that's such a boring story. As opposed to constant conflict being created when you say but so. So, for

I kept walking. And then, like, like, there's nothing there's nothing new that's, like, really happening because it's just you just keep doing things. It's, like, and then this, and then that, like, that's such a boring story. As opposed to constant conflict being created when you say but so. So, for

26:31

example,

example,

26:32

I was walking, but then it started reading.

I was walking, but then it started reading.

26:35

So I had to find an umbrella,

So I had to find an umbrella,

26:39

but I'm in the middle of nowhere and don't know where I am. So I went to pull up my phone,

but I'm in the middle of nowhere and don't know where I am. So I went to pull up my phone,

26:44

but, my phone is dead.

but, my phone is dead.

26:47

So

So

26:47

I started running, and you see what I mean? Like, the story feels more intriguing. Because if you're instantly adding more conflict and you're instantly finding that conflict much easier by simply saying, but so.

I started running, and you see what I mean? Like, the story feels more intriguing. Because if you're instantly adding more conflict and you're instantly finding that conflict much easier by simply saying, but so.

26:59

Yeah. There's a great clip of the south park guys doing this where they have a story written on a whiteboard, and they just cross out all of the aunts. They're like, this is how toddlers tell stories when they you know, they came from from school. It's like, and then and then this happened. Yeah.

Yeah. There's a great clip of the south park guys doing this where they have a story written on a whiteboard, and they just cross out all of the aunts. They're like, this is how toddlers tell stories when they you know, they came from from school. It's like, and then and then this happened. Yeah.

27:11

And then then then miss she gave you this and then this and then I got candy and then this And he's like, just cross out all the ands and just try to replace them with but and, you know, but so. Right? So but this I wanted this or I was doing this, but then this happened. So then I was forced to do this, but then I encountered another obstacle. So then I tried this other technique. And all of a sudden, like, any story can become interesting just using that. Like, that's probably one of the highest

And then then then miss she gave you this and then this and then I got candy and then this And he's like, just cross out all the ands and just try to replace them with but and, you know, but so. Right? So but this I wanted this or I was doing this, but then this happened. So then I was forced to do this, but then I encountered another obstacle. So then I tried this other technique. And all of a sudden, like, any story can become interesting just using that. Like, that's probably one of the highest

27:37

leverage techniques that just changes the interestingness of a story.

leverage techniques that just changes the interestingness of a story.

27:41

Another one is stakes. Do you use stakes in your story? I know, like, you know, basically, what's on the line? Why does it matter that you do this? I know a short is so so small and lengthy. You you know, you can't build it up in the same way you can build up a movie or a documentary, but

Another one is stakes. Do you use stakes in your story? I know, like, you know, basically, what's on the line? Why does it matter that you do this? I know a short is so so small and lengthy. You you know, you can't build it up in the same way you can build up a movie or a documentary, but

27:55

have you used that, or do you play with that idea? Yeah. I love using steaks. And the way I see steaks is also, like, including a y. Right? And usually with steaks, it's either, like, artificial

have you used that, or do you play with that idea? Yeah. I love using steaks. And the way I see steaks is also, like, including a y. Right? And usually with steaks, it's either, like, artificial

28:05

or just like a personal why. But for the most part, I usually try to make, like, real stakes. I kid you not. Like, we always default to, like, what what's actually happening in my real life that we can actually include as real stakes.

or just like a personal why. But for the most part, I usually try to make, like, real stakes. I kid you not. Like, we always default to, like, what what's actually happening in my real life that we can actually include as real stakes.

28:17

So for example, in that secret room video, it's like the initial why and the initial stakes are you wanna watch YouTube. Your mom's not your mom's yelling at you saying you're watching too much YouTube, so you're trying to build a secret room. Exactly. Then by the time you take the sledge hammer to the wall, the stakes have actually elevated. It's like, oh my god. She's breaking down her mouth.

So for example, in that secret room video, it's like the initial why and the initial stakes are you wanna watch YouTube. Your mom's not your mom's yelling at you saying you're watching too much YouTube, so you're trying to build a secret room. Exactly. Then by the time you take the sledge hammer to the wall, the stakes have actually elevated. It's like, oh my god. She's breaking down her mouth.

28:34

She better pull this off or else, you know, now You thought YouTube was a problem. Breaking the wall is gonna make her mom even more men. Right? So you you you know, the best stories actually increase the stakes over time Yes. And we want the viewers to be at the edge of their seats at all time. Like, I know this conversation is, like, primarily on shorts, but, like, even on, like, my recent long form, The stakes were incredibly high, where I sold everything my family owns. And and the stakes were were basically like, this is what kept the viewer at the edge of their seat where it's

She better pull this off or else, you know, now You thought YouTube was a problem. Breaking the wall is gonna make her mom even more men. Right? So you you you know, the best stories actually increase the stakes over time Yes. And we want the viewers to be at the edge of their seats at all time. Like, I know this conversation is, like, primarily on shorts, but, like, even on, like, my recent long form, The stakes were incredibly high, where I sold everything my family owns. And and the stakes were were basically like, this is what kept the viewer at the edge of their seat where it's

29:03

I'm selling everything without my family knowing, and I'm gonna keep selling bigger and bigger items until they notice. But when they do, I'm gonna give them all the money I make to prove that,

I'm selling everything without my family knowing, and I'm gonna keep selling bigger and bigger items until they notice. But when they do, I'm gonna give them all the money I make to prove that,

29:14

cash is better than trash, essentially. So now, like, it's like, it's a crazy idea. Stakes are high because her she can get in big trouble with her parents. And then it's like, you know, what when is she gonna get caught? How far is she gonna get? And while I'm saying all this, I'm showing clips of, like, me taking the microwave and a bunch of decor and moving furniture out of the house. And, like, it's like, oh my gosh, this is legit. Like, this is crazy. Right. Things are getting messy now. Right? Exactly.

cash is better than trash, essentially. So now, like, it's like, it's a crazy idea. Stakes are high because her she can get in big trouble with her parents. And then it's like, you know, what when is she gonna get caught? How far is she gonna get? And while I'm saying all this, I'm showing clips of, like, me taking the microwave and a bunch of decor and moving furniture out of the house. And, like, it's like, oh my gosh, this is legit. Like, this is crazy. Right. Things are getting messy now. Right? Exactly.

29:39

Yeah. Like, the, you know, even great TV shows breaking bad, for example.

Yeah. Like, the, you know, even great TV shows breaking bad, for example.

29:43

So what's the change? He's a high school teacher, kind of a pushover,

So what's the change? He's a high school teacher, kind of a pushover,

29:47

pretty boring life.

pretty boring life.

29:49

Then he gets diagnosed with cancer. He knows he's gonna die and that his family's gonna be left with no money. Big stakes all of a sudden.

Then he gets diagnosed with cancer. He knows he's gonna die and that his family's gonna be left with no money. Big stakes all of a sudden.

29:55

Okay.

Okay.

29:56

But he's a high school teacher. So where is he gonna get money? So he decides to

But he's a high school teacher. So where is he gonna get money? So he decides to

30:01

you know, deal drugs, basically, to sell drugs in order to get money. But he doesn't know anything about making drugs. So he goes and he meets his high school, you know, former high school student. But that guy's a druggie. So he doesn't know anything.

you know, deal drugs, basically, to sell drugs in order to get money. But he doesn't know anything about making drugs. So he goes and he meets his high school, you know, former high school student. But that guy's a druggie. So he doesn't know anything.

30:13

So

So

30:14

this guy takes over and actually creates a proper lab out of it. But

this guy takes over and actually creates a proper lab out of it. But

30:17

The the cops come after him. Right? That's the story. And along the way, the stakes get bigger and bigger at first, it was he needs a little bit of money. Then it's

The the cops come after him. Right? That's the story. And along the way, the stakes get bigger and bigger at first, it was he needs a little bit of money. Then it's

30:26

Oh, the the, you know, the dealer that he's working with tries to to rob them. Then it's the DEA's after, but then the DEA is his brother-in-law. And it just goes on and on. And eventually, he's running this empire and the stakes have gotten even bigger. Now it's life or death. And, you know, he's sitting on millions of dollars, and so the stakes escalated, which is why A lot of people consider breaking bad. One of the greatest shows, because it did that so well.

Oh, the the, you know, the dealer that he's working with tries to to rob them. Then it's the DEA's after, but then the DEA is his brother-in-law. And it just goes on and on. And eventually, he's running this empire and the stakes have gotten even bigger. Now it's life or death. And, you know, he's sitting on millions of dollars, and so the stakes escalated, which is why A lot of people consider breaking bad. One of the greatest shows, because it did that so well.

30:47

Yeah. I wanna recap. We started off saying, let's build the perfect short.

Yeah. I wanna recap. We started off saying, let's build the perfect short.

30:51

We did idea

We did idea

30:53

and how you how you could tag the idea to make it take a a bad idea and make it more interesting. That we have the hook, the first frame. How do you grab their attention and get, you know, eighty percent of people to actually watch versus just swipe away?

and how you how you could tag the idea to make it take a a bad idea and make it more interesting. That we have the hook, the first frame. How do you grab their attention and get, you know, eighty percent of people to actually watch versus just swipe away?

31:06

You have foreshadowing, which is hinting at what's to come, the payoff, the promise of what might might come at the end, and then you have the retention, the storytelling, what keeps you hooked, what keeps you engaged, that sense of progress as the video is going on. Last thing is the ending. So how what's the end of this perfect short that we're creating? What what do you how do you think about an ending and how do you what do you do in your ending? So I noticed some of them are kind of like abrupt. I'm not sure if that's intentional or not. Yeah. So

You have foreshadowing, which is hinting at what's to come, the payoff, the promise of what might might come at the end, and then you have the retention, the storytelling, what keeps you hooked, what keeps you engaged, that sense of progress as the video is going on. Last thing is the ending. So how what's the end of this perfect short that we're creating? What what do you how do you think about an ending and how do you what do you do in your ending? So I noticed some of them are kind of like abrupt. I'm not sure if that's intentional or not. Yeah. So

31:30

A lot of people on short form content will sometimes not even give a payoff because their retention will be like crazy high because they would have no drop offs. But at the end of the day, there is no viewer satisfaction

A lot of people on short form content will sometimes not even give a payoff because their retention will be like crazy high because they would have no drop offs. But at the end of the day, there is no viewer satisfaction

31:43

if you just, like, don't give a proper payoff.

if you just, like, don't give a proper payoff.

31:46

So My intention with endings is to keep it as short as possible while giving some sort of payoff, even if we have some sort of retention drop, because our goal is to ensure viewers that faction. So the next time the viewer knows, oh, she's at least gonna complete the story at the end of the video. So Not frustrating. Exactly. So we want the payoff to feel so good. And the way it's called is peak and there's there's a theory called peak and theory where essentially

So My intention with endings is to keep it as short as possible while giving some sort of payoff, even if we have some sort of retention drop, because our goal is to ensure viewers that faction. So the next time the viewer knows, oh, she's at least gonna complete the story at the end of the video. So Not frustrating. Exactly. So we want the payoff to feel so good. And the way it's called is peak and there's there's a theory called peak and theory where essentially

32:09

you dictate your emotions or feeling or opinion towards something based on

you dictate your emotions or feeling or opinion towards something based on

32:15

the ending. So, like, just that you would watch a movie, you can be bored for the whole thing and then, like, last thirty minutes was really good, and those thirty minutes will dictate your feelings throughout the entire movie. You would say that was the best movie I've ever watched, even if the first half, you hated it. Right? Just because the ending is the last thing that you remember. So that's why we want the endings to feel intense emotion. So just close it off with either

the ending. So, like, just that you would watch a movie, you can be bored for the whole thing and then, like, last thirty minutes was really good, and those thirty minutes will dictate your feelings throughout the entire movie. You would say that was the best movie I've ever watched, even if the first half, you hated it. Right? Just because the ending is the last thing that you remember. So that's why we want the endings to feel intense emotion. So just close it off with either

32:37

strong wholesomeness or, like, just the the funniest

strong wholesomeness or, like, just the the funniest

32:40

moment in the entire video.

moment in the entire video.

32:42

And a lot of the times we like to do twists just because they'll have great rewatchability.

And a lot of the times we like to do twists just because they'll have great rewatchability.

32:47

Essentially. Interesting. Interesting.

Essentially. Interesting. Interesting.

32:49

So that's the that's the perfect short. Now let's talk about the process. So

So that's the that's the perfect short. Now let's talk about the process. So

32:54

you know, you've done some interesting things. I I I've heard you talk about getting ideas. You're like, I got thousands of ideas for shorts. You know, steal like an artist. What does it mean to steal like an artist? And and what have you done to kinda steal like an artist to generate lots of lots of great ideas.

you know, you've done some interesting things. I I I've heard you talk about getting ideas. You're like, I got thousands of ideas for shorts. You know, steal like an artist. What does it mean to steal like an artist? And and what have you done to kinda steal like an artist to generate lots of lots of great ideas.

33:08

Yes. Deal like an artist is essentially taking inspiration.

Yes. Deal like an artist is essentially taking inspiration.

33:11

And rather than actually recreating video ideas. So for the most part, what I mean by that is, I

And rather than actually recreating video ideas. So for the most part, what I mean by that is, I

33:20

I usually steal from, like, topics or, like, different movie techniques

I usually steal from, like, topics or, like, different movie techniques

33:25

as opposed to, like, taking troy ideas because I don't know. I feel a little icky doing that. Well, it's still like an artist, not a steal like a Yeah. Exactly. So, like, like a thief is you take the exact idea

as opposed to, like, taking troy ideas because I don't know. I feel a little icky doing that. Well, it's still like an artist, not a steal like a Yeah. Exactly. So, like, like a thief is you take the exact idea

33:37

from something directly in your lane and you just copy it. Yeah. Exactly. You copy a word for word frame for frame. There's people that are doing that. Still like an artist, I think, is you find inspiration

from something directly in your lane and you just copy it. Yeah. Exactly. You copy a word for word frame for frame. There's people that are doing that. Still like an artist, I think, is you find inspiration

33:47

from

from

33:48

things direct, but also indirect adjacent spaces. Right?

things direct, but also indirect adjacent spaces. Right?

33:51

And then you put your remix on it. You have to find a way to add your twist,

And then you put your remix on it. You have to find a way to add your twist,

33:56

to that same base idea. Yeah. I think I think the the easiest example where I stole like an artist is I'm very inspired by, like, what mister Beast does. Like, he genuinely

to that same base idea. Yeah. I think I think the the easiest example where I stole like an artist is I'm very inspired by, like, what mister Beast does. Like, he genuinely

34:06

is, like, changing people's lives, He is philanthropic.

is, like, changing people's lives, He is philanthropic.

34:09

You know, he's making people happy. And it's like, how could I do that with the Jenny hoyos twist? And it's quite literally doing what he does but on a budget. I think that's, like, the best example. Just like, I when whenever, like, I want to take inspiration from someone, I try to find what's my unique perspective that I can add to it.

You know, he's making people happy. And it's like, how could I do that with the Jenny hoyos twist? And it's quite literally doing what he does but on a budget. I think that's, like, the best example. Just like, I when whenever, like, I want to take inspiration from someone, I try to find what's my unique perspective that I can add to it.

34:26

That's great. You've also,

That's great. You've also,

34:29

done, like, built some tools, I think. You you, like, scrape, I you scrape,

done, like, built some tools, I think. You you, like, scrape, I you scrape,

34:33

data off these platforms so that you're able to analyze a bunch of videos.

data off these platforms so that you're able to analyze a bunch of videos.

34:38

And you're looking for some kind of outlier, I would assume, or you're looking for something of that data. Can you describe what you did and and what you look for? So

And you're looking for some kind of outlier, I would assume, or you're looking for something of that data. Can you describe what you did and and what you look for? So

34:45

You know, like, like you said, my team has built, a bunch of tools, and the goal for that is to understand our viewer psychology.

You know, like, like you said, my team has built, a bunch of tools, and the goal for that is to understand our viewer psychology.

34:52

So recently, our number one goal is to increase subscriber conversions because we have over a billion views, and two million

So recently, our number one goal is to increase subscriber conversions because we have over a billion views, and two million

35:01

subscribers.

subscribers.

35:02

Where the average person would have, like, ten million subscribers. So, like, okay. Let's increase our subscriber conversions.

Where the average person would have, like, ten million subscribers. So, like, okay. Let's increase our subscriber conversions.

35:09

And essentially, what we did was we created a tool where we took all my videos and I manually labeled what I did in each of those videos. So some of them were labeled as had my family in it. Other videos were labeled as malicious content. So me pranking. Other were others were labeled as, like, wholesome and etcetera. Like, I just labeled every video every video with any possible thing the video could be about. And a bunch of different, like, things we did, for example, if I mentioned YouTube, or if I said subscribe

And essentially, what we did was we created a tool where we took all my videos and I manually labeled what I did in each of those videos. So some of them were labeled as had my family in it. Other videos were labeled as malicious content. So me pranking. Other were others were labeled as, like, wholesome and etcetera. Like, I just labeled every video every video with any possible thing the video could be about. And a bunch of different, like, things we did, for example, if I mentioned YouTube, or if I said subscribe

35:39

or literally anything that could have happened, I labeled them manually. And then we put them in a graph and a chart to see of the subscriber conversions on that specific video to find how I can maximize subscriber conversions. And doing something like that, we found that I double my conversions when I have my family in the videos, and specifically when I'm making wholesome content where I surprise them, such as, like, you know, giving my mom a birthday present. For example, we have twice the amount of subscriber conversions. But then Wow. Because we have these tools actually

or literally anything that could have happened, I labeled them manually. And then we put them in a graph and a chart to see of the subscriber conversions on that specific video to find how I can maximize subscriber conversions. And doing something like that, we found that I double my conversions when I have my family in the videos, and specifically when I'm making wholesome content where I surprise them, such as, like, you know, giving my mom a birthday present. For example, we have twice the amount of subscriber conversions. But then Wow. Because we have these tools actually

36:09

what would what's interesting though is You know, if you don't have this tool, the average person would see on my it'll be like, on my YouTube studio. They could be like, oh, you got double the amount of subscribers, so you should do that. But that's not necessarily the case. Because what we found was I got double the subscriber conversion,

what would what's interesting though is You know, if you don't have this tool, the average person would see on my it'll be like, on my YouTube studio. They could be like, oh, you got double the amount of subscribers, so you should do that. But that's not necessarily the case. Because what we found was I got double the subscriber conversion,

36:24

but ten x less the views when I do that. I actually get my regular conversions when I do malicious content, but ten x the views, which actually means I'm getting five x more subscribers

but ten x less the views when I do that. I actually get my regular conversions when I do malicious content, but ten x the views, which actually means I'm getting five x more subscribers

36:35

which in theory means that's actually what's gonna get me more subscribers.

which in theory means that's actually what's gonna get me more subscribers.

36:39

It's basically a little things like this that we're building tools for to find how we can maximize

It's basically a little things like this that we're building tools for to find how we can maximize

36:44

views, retention, viewer satisfaction,

views, retention, viewer satisfaction,

36:47

and etcetera.

and etcetera.

36:49

One of the other things that, I really liked was when you you described, you're studying the platform, and you're like, I will go look at a channel and I look at a short. And, you know, if I see a short that has

One of the other things that, I really liked was when you you described, you're studying the platform, and you're like, I will go look at a channel and I look at a short. And, you know, if I see a short that has

36:59

ten million views, That doesn't necessarily mean it's the best concept if the person on average gets ten million views. Exactly. But if they on average get ten and this video gets thirty,

ten million views, That doesn't necessarily mean it's the best concept if the person on average gets ten million views. Exactly. But if they on average get ten and this video gets thirty,

37:10

it's an outlier concept for their baseline. And then you looked at all those outliers to figure out the differences between great ideas versus just normal ideas. Is that right? Correct. Yeah. It's it's all relative.

it's an outlier concept for their baseline. And then you looked at all those outliers to figure out the differences between great ideas versus just normal ideas. Is that right? Correct. Yeah. It's it's all relative.

37:22

How did you do that? What what did you do? Because that manual, did you just go channel by channel and just try to look at their view? Their the few accounts, what did you do? Yeah. Unfortunately, that was all manual. So usually the way I find these outliers is by going to trending every single morning. Every morning, I will go on to the trending page and I'll watch every single training short. That's like your your morning routine?

How did you do that? What what did you do? Because that manual, did you just go channel by channel and just try to look at their view? Their the few accounts, what did you do? Yeah. Unfortunately, that was all manual. So usually the way I find these outliers is by going to trending every single morning. Every morning, I will go on to the trending page and I'll watch every single training short. That's like your your morning routine?

37:42

Yeah.

Yeah.

37:42

And my nighttime routine, because it it's, like, They change it. And my love's routine. I'm always doing that. Exactly.

And my nighttime routine, because it it's, like, They change it. And my love's routine. I'm always doing that. Exactly.

37:48

If it's crazy is to once you get used to it, you actually don't have to, like, just for line trending because now my short speed is just a bunch of trending shorts because I watch trending every morning and night. Now when I go on the short speed, I find trending, like, content as well. And, and then I have a swipe file, which is what I actually learned from the book, steal like an artist. And then I have a swipe file that I'll put all these things in if I want to steal like an artist I wanna ask you a couple more questions, tactical questions. One,

If it's crazy is to once you get used to it, you actually don't have to, like, just for line trending because now my short speed is just a bunch of trending shorts because I watch trending every morning and night. Now when I go on the short speed, I find trending, like, content as well. And, and then I have a swipe file, which is what I actually learned from the book, steal like an artist. And then I have a swipe file that I'll put all these things in if I want to steal like an artist I wanna ask you a couple more questions, tactical questions. One,

38:16

audience. So do you, you know, there's there's different theories in marketing. They're like, you need to have a persona or a check it out every time. There's other people who say I'm just baking for me. There's other people who say, you know, you should do a market analysis and find the the biggest market possible and then a psychographic analysis, what they care about, blah, blah, blah. Alright. That's, you know, what what do you do? You're you're actually winning. What do what do you do when it comes to audience?

audience. So do you, you know, there's there's different theories in marketing. They're like, you need to have a persona or a check it out every time. There's other people who say I'm just baking for me. There's other people who say, you know, you should do a market analysis and find the the biggest market possible and then a psychographic analysis, what they care about, blah, blah, blah. Alright. That's, you know, what what do you do? You're you're actually winning. What do what do you do when it comes to audience?

38:38

Yeah. So I used to have my younger self as my avatars, and,

Yeah. So I used to have my younger self as my avatars, and,

38:43

you know, I think you can go pretty far doing that, but I realized if I wanna get to a hundred million subscribers,

you know, I think you can go pretty far doing that, but I realized if I wanna get to a hundred million subscribers,

38:50

like, I need to have multiple avatars. And now at this point, like, I don't necessarily

like, I need to have multiple avatars. And now at this point, like, I don't necessarily

38:54

talk to one specific person.

talk to one specific person.

38:56

I'm just trying to cater to every audience. It's like, I guess long story short, I used to do all that market analysis, but now I don't.

I'm just trying to cater to every audience. It's like, I guess long story short, I used to do all that market analysis, but now I don't.

39:03

So

So

39:04

yeah. So what do you use as the guiding principle now? Just like kinda what what would anybody what would everybody be interested in? Is that the the different a different question? Yeah. The guiding principle is making content that's intriguing for kids because at the end of the day, like, that's the biggest audience on YouTube

yeah. So what do you use as the guiding principle now? Just like kinda what what would anybody what would everybody be interested in? Is that the the different a different question? Yeah. The guiding principle is making content that's intriguing for kids because at the end of the day, like, that's the biggest audience on YouTube

39:17

while making it mature enough for adults also watch. So, you know, there's a lot of kids content where people are screaming. It's like, how do I make kids centered content that isn't screaming and is a little more, like, natural. Yeah. Like, you know, Pixar did this amazingly. Right? Exactly.

while making it mature enough for adults also watch. So, you know, there's a lot of kids content where people are screaming. It's like, how do I make kids centered content that isn't screaming and is a little more, like, natural. Yeah. Like, you know, Pixar did this amazingly. Right? Exactly.

39:32

Made movies that a eight year old and a eighty year old can both go and enjoy. And maybe for different reasons,

Made movies that a eight year old and a eighty year old can both go and enjoy. And maybe for different reasons,

39:38

But it's one product. It's one piece of content that just appealed to such a to totally different age groups. Exactly. That's exactly what I'm trying to do. And then get having my mom in the videos too. Like, I try to have her as much as possible because people can relate to me coming from a young perspective, or people also watch us because they see my mom and they're like, Oh, you know, I watched the videos because it's, like, it it kinda reminds me of me and my daughter. You know, it's, like, it gives the viewers multiple reasons.

But it's one product. It's one piece of content that just appealed to such a to totally different age groups. Exactly. That's exactly what I'm trying to do. And then get having my mom in the videos too. Like, I try to have her as much as possible because people can relate to me coming from a young perspective, or people also watch us because they see my mom and they're like, Oh, you know, I watched the videos because it's, like, it it kinda reminds me of me and my daughter. You know, it's, like, it gives the viewers multiple reasons.

40:04

Give me your take on where you think this is all is going. So,

Give me your take on where you think this is all is going. So,

40:08

it's amazing that every platform is now short form video. It's amazing that people are getting and million. You can you've gotten a video with a hundred million views. That number is is bananas.

it's amazing that every platform is now short form video. It's amazing that people are getting and million. You can you've gotten a video with a hundred million views. That number is is bananas.

40:18

But also I think people are trying to figure out how to switch to long form. And a lot of people are kind of using their shorts to try to get to that because maybe they sense that the shorts is not building as much loyalty or trust. You know, the algorithm picks what you see, not you going and seeing the people you've chosen to follow necessarily.

But also I think people are trying to figure out how to switch to long form. And a lot of people are kind of using their shorts to try to get to that because maybe they sense that the shorts is not building as much loyalty or trust. You know, the algorithm picks what you see, not you going and seeing the people you've chosen to follow necessarily.

40:35

So

So

40:36

Where do you think this all goes? Like, five years from now. What does this look like? Where do you think the puck is heading, or what are your kind of predictions for what you think? Where do you think the value is or what you think there may be some misconceptions other people have. Take any of that of, like, where do you think this all is going? I'm just curious to hear your takes. I feel like feel like it's gonna be, like, the extremes that do well in the sense of, like, I think either short form content is gonna be continuing to grow or really long form. Content twenty minutes plus is gonna continue to drop. Or really quick value. Yes. A really deep or really quick quick value. Like No. I don't wanna be in between Exactly. That that's genuinely, like, where I think it's gonna go. Yeah. I I think I think social media is gonna kill Hollywood,

Where do you think this all goes? Like, five years from now. What does this look like? Where do you think the puck is heading, or what are your kind of predictions for what you think? Where do you think the value is or what you think there may be some misconceptions other people have. Take any of that of, like, where do you think this all is going? I'm just curious to hear your takes. I feel like feel like it's gonna be, like, the extremes that do well in the sense of, like, I think either short form content is gonna be continuing to grow or really long form. Content twenty minutes plus is gonna continue to drop. Or really quick value. Yes. A really deep or really quick quick value. Like No. I don't wanna be in between Exactly. That that's genuinely, like, where I think it's gonna go. Yeah. I I think I think social media is gonna kill Hollywood,

41:15

honestly.

honestly.

41:18

So let me ask you about you now. So you,

So let me ask you about you now. So you,

41:21

you're obsessed.

you're obsessed.

41:22

Is that fair to say? Yes. I'm I have a very obsessive personality. It's scary.

Is that fair to say? Yes. I'm I have a very obsessive personality. It's scary.

41:26

Do you get obsessed about other things? Is this the first thing you've become obsessive about, or did you, like, get obsessed with some video game before that? I'm obsessed with I get obsessed with everything. It's it's a problem. It's a problem or it's a benefit. It's it's it's both. It's both. Yeah.

Do you get obsessed about other things? Is this the first thing you've become obsessive about, or did you, like, get obsessed with some video game before that? I'm obsessed with I get obsessed with everything. It's it's a problem. It's a problem or it's a benefit. It's it's it's both. It's both. Yeah.

41:38

And what is your what's your goal with this? Like, I guess, you know, people ask me this all the time. They're like, when people get like a like a million views or ten million views, do do they get money from that? Is that the is it are you getting rich off this? Is that the goal with this?

And what is your what's your goal with this? Like, I guess, you know, people ask me this all the time. They're like, when people get like a like a million views or ten million views, do do they get money from that? Is that the is it are you getting rich off this? Is that the goal with this?

41:52

You're eighteen. What do you what do you want out of this? What's your goal? Yeah. So

You're eighteen. What do you what do you want out of this? What's your goal? Yeah. So

41:56

I'm basically living to fulfill my childhood dreams.

I'm basically living to fulfill my childhood dreams.

42:00

As funny as it sounds, like, I started my YouTube channel when I was eight years old. Like, I I am literally living the dream. And, like, I just wanna keep, like, achieving my childhood goals, which is, like, it's kinda cringe probably to say, but, like, quite frankly, like, that that that is the goal. And ideally, like,

As funny as it sounds, like, I started my YouTube channel when I was eight years old. Like, I I am literally living the dream. And, like, I just wanna keep, like, achieving my childhood goals, which is, like, it's kinda cringe probably to say, but, like, quite frankly, like, that that that is the goal. And ideally, like,

42:16

honestly, like, I really do wanna inspire people

honestly, like, I really do wanna inspire people

42:19

to understand the value of money and to not be so spoiled because, you know, when I was a kid, I didn't understand the value of money. And I would always ask my family for things. And, you know, like, my parents being nice. Like, it would give me these things. And it's like, it wasn't until I got older when I realized, like, oh my gosh. Like, they're working so hard to make money. And I would be asking these things like that's not right. I don't know. Like, and I and you wouldn't even need it. And I wanna inspire people to to, like, live a happy fun life without needing that much money, which is why, like, my content is centered around having fun on a low budget. See, that's interesting because I thought you were saying,

to understand the value of money and to not be so spoiled because, you know, when I was a kid, I didn't understand the value of money. And I would always ask my family for things. And, you know, like, my parents being nice. Like, it would give me these things. And it's like, it wasn't until I got older when I realized, like, oh my gosh. Like, they're working so hard to make money. And I would be asking these things like that's not right. I don't know. Like, and I and you wouldn't even need it. And I wanna inspire people to to, like, live a happy fun life without needing that much money, which is why, like, my content is centered around having fun on a low budget. See, that's interesting because I thought you were saying,

42:51

I wanna inspire people

I wanna inspire people

42:53

because I'm gonna I wanna be the biggest YouTuber, and I wanna inspire people who, you know, that you can make it as a YouTuber and blah blah blah, which you said was very different though. You were like,

because I'm gonna I wanna be the biggest YouTuber, and I wanna inspire people who, you know, that you can make it as a YouTuber and blah blah blah, which you said was very different though. You were like,

43:02

your your thing that you do in these videos is about having great experiences either, you know, giving a a great gift or having a creating a front project

your your thing that you do in these videos is about having great experiences either, you know, giving a a great gift or having a creating a front project

43:11

or eating your favorite food,

or eating your favorite food,

43:13

but without having to spend a ton of money, being more resourceful, being more handy, being being more sort of self reliant versus, you know, money reliant.

but without having to spend a ton of money, being more resourceful, being more handy, being being more sort of self reliant versus, you know, money reliant.

43:22

And,

And,

43:24

that's kinda cool. I didn't realize that that was mean, I'm glad you I'm glad you told me that. That makes me kinda think about what you're doing in a different perspective. And I think it could be a lot bigger if that's the perspective versus I wanna be the biggest star I can be. Totally. And it it's kinda tough, though, because I I'm gonna be completely transparent. Like, I genuinely want to be the next mister Beast. Like, I wanna be the female mister Beast, like, over a hundred million subscribers,

that's kinda cool. I didn't realize that that was mean, I'm glad you I'm glad you told me that. That makes me kinda think about what you're doing in a different perspective. And I think it could be a lot bigger if that's the perspective versus I wanna be the biggest star I can be. Totally. And it it's kinda tough, though, because I I'm gonna be completely transparent. Like, I genuinely want to be the next mister Beast. Like, I wanna be the female mister Beast, like, over a hundred million subscribers,

43:47

but I still wanna stay true to that message, which is gonna be kinda tough. Because it's like, you know, mister Vee spends a lot of money to be where he is. Can I do that without? I don't know.

but I still wanna stay true to that message, which is gonna be kinda tough. Because it's like, you know, mister Vee spends a lot of money to be where he is. Can I do that without? I don't know.

43:57

Right. Well, that's the whole that's your premise. That's your whole thing. So

Right. Well, that's the whole that's your premise. That's your whole thing. So

44:01

Alright. That's that's kind of amazing.

Alright. That's that's kind of amazing.

44:03

Jenny, thanks for doing this. Thanks for coming on.

Jenny, thanks for doing this. Thanks for coming on.

44:05

Where should people find you? And what's the what's the shout out? What do you wanna what do you want people to do from here? If you wanna work directly with me, feel free to email team at jennie hoyos dot com. We can have a one hour consultation call together,

Where should people find you? And what's the what's the shout out? What do you wanna what do you want people to do from here? If you wanna work directly with me, feel free to email team at jennie hoyos dot com. We can have a one hour consultation call together,

44:16

and I will

and I will

44:18

review your your videos, your business. You know, let's let's blow up on social media.

review your your videos, your business. You know, let's let's blow up on social media.

44:23

Love it. Thank you, Jenny. Thanks for doing this. Yeah. No. This is so much fun. I love this. Thank you so much for having me.

Love it. Thank you, Jenny. Thanks for doing this. Yeah. No. This is so much fun. I love this. Thank you so much for having me.

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