00:00
After they accepted the money, they would get a document called a guide to my new life that included winning lottery numbers.
00:07
And so this guy did this And,
00:09
he did it so well that he was making twenty million dollars a year doing this.
00:23
What's up?
00:24
Dude, according to the YouTube data, by the end of this sentence, half the audience will have dropped off. That's how content goes nowadays.
00:32
You have, like, four four point two seconds to hook everybody.
00:36
Is that true? Was it is it really that short? I thought it was like It is like that. I mean, like, after somebody clicks play, You just see the recur the curve start to go space mountain downwards. And then,
00:49
and then it flattens out. But Are you -- Same. -- looking at the data? Like, I I I rarely log in. You just let it flash the camera in the first five seconds every every time.
00:59
You know how, like, there's a joke about news anchors wearing, like, shorts
01:03
with me?
01:05
It's the sleeveless t shirt.
01:09
I'm going jacked it, sleeveless t, baby. How's that for flashing?
01:16
I mean, I don't even know what you're prepared for. You're like, I can go outside. It can rain. I could become a doctor for a minute. I could work out. I could climb a mountain.
01:25
Well, it's
01:27
It's a it's a hundred and seven degrees in Austin today. And so
01:32
I'm either shirtless or sleeveless team most of the time. And when I record, I gotta put the jacket on. So I look a little professional.
01:38
Dude, I've been trying to convince Ben to move to California
01:42
from Austin. And I originally pegged it at a fifteen percent chance. What's what's it at now? Oh, I think we're like up to fifty. I think we've made serious headway. Now I put in all this work. What I needed to do was just wait for summer. Just smoke them out. Right? They all I had to do was just smoke them out. I don't know if I ever told you this. I once was doing a deal
02:01
that required us to negotiate with a company called Petro China. Petro China is basically like ExxonMobil, but it's owned by the government in China.
02:11
And so we go to this, and they're like the big they're like, you know, a huge company, but it's owned by the government so nobody knows how much it's worth, all that stuff. But it's mega powerful oil and gas company in China. So we go, and we're supposed to negotiate this deal.
02:23
And I I I kid you not. They just
02:26
They did the opposite of smoking us out or sweating us out. They just froze us out. They put us in a room
02:32
that was, like, just cold as hell.
02:35
And there was no way out. Like, first getting to the room was, like, a twenty minute walk, like, a, like, a pass it, like, going through this labyrinth of doors, and we get to this room, We're in. They're like, they'll be with you soon.
02:47
And then they leave.
02:49
And seven hours pass, and we're sitting in this room. And I'm like, Hey. I think they forgot about us, and we gotta go talk to somebody. And then I tried to stand up and immediately unarmed, like, puts me back in the chair. They're like, no. No. No. This is part of to
03:04
to freeze you?
03:05
Just to, yeah, just to make it uncomfortable. And they were like, you show no weakness here. We just sit. And we There's this, urban myth. I don't know if it's sure or not. Or Steve Cohen,
03:15
you know, one of the guys who apparently is based off of, his billions characters based off of him, Steve Cohen, rich guy, owns some pets, where the reason why Patagonia
03:25
Vests are popular on Wall Street is he used to make his office
03:29
freezing. So when the SEC regulars would come in, they were really uncomfortable, and everyone knew They didn't wanna stay. Yeah. They didn't wanna stay.
03:36
But so apparently, it works.
03:38
Dude, I mean, my Costco has a walk in
03:41
freezer where you go get, like, our free walk in fridge where you but it's over the room. Giant room. Where you're going to vegetables?
03:48
That thing is so uncomfortable. I mean, it's, like, whatever's the nearest vegetable, that's all I'm getting, and then I'm getting out of there. So I I definitely believe it. If I was the SCC, I would I would spoke out of there. I wanna tell you about this thing
03:58
that
03:59
when people read it, they probably didn't have the same reaction as I did, but I think they should. So
04:05
There's this guy.
04:06
It's called the greatest scam ever written, and it's about a copywriter
04:10
who ran this scam. His name was Patrice Runner. So it started basically in the nineties where he originally saw this ad. Have you ever heard of this book called The Lady Man's
04:21
Way to riches? Yes.
04:23
So I don't remember when that originally came out. I think in the sixties, but the lazy man's, way to riches is a really famous ad. It sold like three or four million copies of this book.
04:33
And the ad is famous amongst copywriters because it was really successful and a lot of the copywriting that we use now for the internet, they kinda originated from that ad. And this guy, Patrice runner, he saw this ad, and he was poor. And he was like,
04:47
I don't wanna be poor anymore. It's pretty amazing that this guy just convinced me
04:53
to buy this book based off of just like, you know, twenty paragraphs of text. That's amazing. I wanna learn how to do that. And so he did. And so he starts studying copywriting,
05:03
and he reads a newspaper about this lady named like madame duvall. Maria Duvall was her name. And basically, there was a story about her and how there was a murder in the Caribbean
05:14
and how they couldn't find where the body is and she was a psychic, and she led the people to where the body was. And I don't know if that's actually true if she actually did that, but it was in the newspaper that that happened. So he contacted her. It was like, look, I wanna cite,
05:29
create this
05:30
psychic company, and I want you to be the face I'm gonna give you five percent of profits forever,
05:36
and you really don't even need to do anything other than, like, let me use your face occasionally. And that's it. So she signs up for it. And he starts creating these ads where
05:45
he would mail people these letters that looked like it was typed out, and it was from Maria Duval. And it would use these amazing,
05:54
like, bits of copy. So, like, the thing would say, like, the opening line was if you've got special bottle of bubbly that you've been saving for celebrating great news. Now is the time now is the time to open it up. And that would be, like, the opening line. And it was a nine page letter that he would send to people, and he would say, like, you know, send me,
06:13
forty dollars or fifty dollars, and we will, like,
06:18
you you'll have good luck. It was basically, like, you send money and you get nothing. And then eventually it was like, oh, you sent forty dollars. We're gonna keep sending you more letters. And they would send, like, two letters a day sometimes. So someone would sometimes receive two letters, and they would send, like, an ad for some vitamin that you would need to take. And recipients, basically, it said,
06:36
The recipients were urged to reply and close a check or money order for fifty dollars to receive a mysterious,
06:42
bit of power in luck in order to attract attract money. And and then also they would re after they accepted the money, they would get a document called a guide to my new life that included winning lottery numbers.
06:55
And so this guy did this, and,
06:58
he did it so well that he was making twenty million dollars a year doing this. And eventually,
07:05
the thing ran for ten years, and it made two hundred and fifty million dollars.
07:09
And then the government swoops in, and they're like, dude, this is fraud. And so now he's in jail, and he's waiting, sensing, but he might get up to life in prison. Like, he's looking at, like, at least, like, twenty years of prison for this. And he they were like, why'd you do this? He's like, I was just so attracted to copywriting. And with writing, he told the reporter. This is all from this, an article from, called the Wallris. It was a great article, and they show you, like, the ads look like, but we'll talk about that in a second. But he goes with writing, you could get the attention of someone, and at the end, after just a few minutes that person sends you a check to get a project,
07:43
to get a product to an address or company that they've never heard of. And when I read stories like this, that should be the takeaway, which is not like this criminal is bad, but How do I use this amazing copywriting stuff actually for good? And if you click on the article, you'll see the envelopes
07:59
would have these amazing things, like we're on the back, of the envelope, it would say something like,
08:04
after you've sealed this envelope, we will be the only one to have ever opened it. And it says, please leave the following blank. And it says, here's the day we received it. Here's the time that we received it and the recipient who's supposed to be Maria Duval would have to check the box in order to, like, say, like, yep, I've opened it, and they put all these little, like,
08:23
strange, like, tactics
08:25
of getting someone to convince and believe what they were saying. It's incredibly fascinating. So it's called the, the the publication they did that an article on this guy, it's called the walrus. It's really good because you should read this and think, like,
08:37
copywriting is amazing. This guy was a fraud, obviously, so that's bad. But whatever he did, do that for good shit, and it's awesome. It's a really fascinating article about this guy. But, yeah, now he's gonna get sentenced to, like, it looks like twenty years of prison. And you know who else did this? This great copywriter,
08:54
great copywriter Gary Halbert You remember Gary Albert.
08:57
So Yeah. Why why did he go to jail? I didn't I didn't actually know it was tax tax something? Yeah. Tax. I think tax and also basically he would sell this product. I think it was called a family,
09:11
what is it called? The suit of arms? What's it called? A crest, like a family crest.
09:15
He would sell this product whereas, like, you mail in, like, par and then you get mailed back, like, a crest. I don't know if it's, like, a graphic. But he just didn't fulfill the orders. He just took the money and, like, bounced. It was just, like, it was easy to do that too to to just give him a Crest Like
09:32
Yeah. He just took the money. Fiverr. He was just too early. Yeah. And so he went to prison, I think, for, like, ten years. And that's where he wrote this really good book where it's, like, he wrote
09:41
letters to his son on copywriting, and that's called the letters from Boran. I guess Boran was the name of the prison that he was in. But these copywriters,
09:49
it's really cool how you're able to pull this shit off. And you by the way, people ask, like, you can't do this anymore because people are smarter. That's not true.
09:56
One hundred percent can still pull off all this, but it's very fascinating.
10:00
I'm with you. I think this is one way that we are very, very similar where we both read these things
10:06
I have the same
10:08
sort of, like,
10:10
unexpected reaction, which is some blend of, like, excitement and admiration,
10:15
not for the crime,
10:16
but for the the tools that led to, like, you know, it's the same way I love. It's a skill. It definitely took skill. It's eleven. It's, like,
10:22
Robbing a bank. I like I like it. I like the I like what goes in to robbing that bank. Right? It's like, you shouldn't like the criminal in this case. But you are attracted to the skill, to the cleverness, to the,
10:35
to the guile that goes into doing something like that. Well, every guy who saw Lino Dicaprio and Wolf along street or catch me if you can was like, hey, bomb, can I can you give me one of your checks? I wanna see if I can actually change the numbers on it. Like, everyone, like you know what I mean? Like, everyone who saw that was due the same thing. Or, like, everyone looked up, like, you know, Shrapford, Oak Maht, Jordan Belford's thing after they, Wahoo Wall Street movie. Like, everyone's
10:59
whatever. Right. Yeah. You're right. They're like, oh, I counting cards. How does that work? I could do that. You had a great bit of copy that I read on Facebook the other day. You you go.
11:09
The more shirtless pictures I I post, the more free protein I'm sent. Some asked me to some asked to pay me to post. I've never done that, and I don't intend to. But here are some brands that I use.
11:19
You go.
11:21
That's right.
11:22
We may be whores in the par household, but we're certainly not
11:32
So good. Where did you get that? I was so I saw that bravari goal. So, Ari goal of that TV show entourage.
11:38
So every great copywriter does the same thing where you do this too. You hear phrases
11:43
you hear phrases and you store them. And you just store them. And so every single person who's good at writing, you have a bank. That you just we called a swipe file, but I remember even when I was in sixth grade watching entourage at Sunday night at nine PM on HBO, I remember hearing that. I go, that's mine. I'm stealing that one.
12:03
And you just wait for that perfect opportunity to use those lines. Dude, I have my my it's literally called. You said you said phrases. Literally, my sheet is called. My note is called phrases.
12:15
And I just have so many good ones here. I love it. Because what people don't know is, like, phrases are really important. So I'm working with Hampton, actually, where we're trying to create, like, our mantra or, like, with every type of community, it's basically a cult or a sorority where you, like, you need, like, a phrase that summarizes it.
12:32
Need a crest. I need a crest. Like, I need something.
12:34
And I've been, like, tinkering with phrases,
12:37
and it's so important to, like, nail a phrase. And, like, there's so many, like, really good phrases.
12:42
Like, for example, I'm reading this book about Martin Luther King's assassination, and he was assassinated
12:47
while well, basically, he was at this protest where garbage workers, black garbage workers were, were wanted to be treated better, and their phrase was just I am, and it was underlined. I am a man. And, like, that, like, that one phrase is let's treat me like a, you know, I'm not a I'm not a slave anymore. I'm a man. Treat me like a man. And so I just I just, like, all these phrases. And I just, like, well, see a phrase, even though I remember writing that I am a man. We are mostly men. That's
13:13
too
13:14
touchy
13:17
subject.
13:19
That's
13:19
a whole another thing. But, anyway, I love these, like, beautiful phrases. I love these beautiful phrases. What do you like them? Are you are you workshopping a couple right now? You wanna do a lot little live workshop?
13:30
So one that has gotten shut down, but I love it, which is
13:35
CTC confidential
13:36
confidentiality transparency
13:38
and commitment. So CTC, and and it's just you got a C so you missed one meeting, you're banned.
13:44
We've actually kicked three people out already because we've heard that they've communicated with outsiders of, like, some confidential information, but CTC is what I'm trying to which is what I'm trying to get stuck. Make a thing. Yes. It's it's not becoming a thing as of late. But, yeah. What else you got?
14:01
Well, that's it. That that's the only one that's
14:04
hard at work over there. It answered my feet.
14:07
It it's hard because it can't be rushed.
14:11
It's hard coming up with phrase. Like, what are these phrases? It's What are some ones that you're inspired by? So you said the I am one. What are some other ones that you think are are well done?
14:20
Well, this other one is is they're calling it core, which is like commitment openness,
14:25
respect, and,
14:27
one other thing. I don't know what the e stands for, but core core is not sticking with me. But I'm I'm I'm trying to be open. My core is not sticking with me because four things to remember is a lot harder than three. Values then. It's not like your
14:39
It's like your values. Yeah. It's values. It's not like you're you're slogan. So one thing I've been thinking about is no one,
14:46
nothing. No one never.
14:47
Where I was like, that nothing no one ever, never, which is, like, is this confidential? Nothing no one ever, dude. Like, yes,
14:55
like, everything everything. It's nothing. No one ever. You can never talk about what's going on. So I'm fooling around with nothing. No one never. I like that one. Yeah. Yeah. Yeah. Nice.
15:04
That one -- What? -- that one did a little something for me. I like that. Yeah. Did it get you going? It got me going.
15:11
What are some other interesting ones. I I there's not, like, that many that are intriguing to me, to be honest, but I'm I'm trying to figure out, like, how to do it. It's really hard. Just creating that shift from scratch, it's way harder than it looks.
15:22
Or I'm just not talented. But, like, are there any good ones that you like? You know, the one thing I heard about, like, on the value side that always stuck with me was
15:31
a value is useless without acknowledging the trade off. So, like, you know, most companies when they do their kind of like values, they'll be like, respect, honor,
15:40
integrity. Which is stupid because, like, what's the opposite?
15:43
It's is that of course. Yeah. Like, you said nothing
15:47
that's of interest. You've acknowledged no, like,
15:50
sacrifice in that. You and it's just generic. And so it's not memorable.
15:53
It's not memorable. It's not useful because it's, like,
15:58
It's just enough course type statement. Whereas, you know, Facebook did one that that stuck, which was move fast and break things. It's beautiful.
16:06
Have moved faster break things was so good. And the reason why was because it acknowledged
16:11
the downside of moving faster. Sometimes you're gonna break shit. And, like,
16:16
They said, yep. Yes. We take that. We will we'll on the side of that. We'll we will take that trade off. And so,
16:23
I think that values are only useful when you acknowledge.
16:28
When you when it bake into it, the opinionated
16:32
trade off. Right? Like the the fact that yep. There there are pros and cons to this. And our opinion is that this is the pro that matters.
16:40
Right? And and that we're down we we will live with this downside
16:44
because that be because that's what shows you what you value. Like, for example,
16:50
If you're somebody who's really high integrity,
16:54
you're gonna
16:57
Let's say there's, you know, an opportunity to take, you're gonna not take. You're gonna have to sacrifice
17:03
things that could go your way because your high integrity. This is, like, Michelle Obama had one that kind of was Yes. It's gotta it's gotta be like painfully truthful. Painfully true. Exactly. So she did that when they go low, we go high. Which is, like, kind of acknowledges that, like, you all they go low. It hurts.
17:18
You wanna hit them back, but, no, we go high. Right? When they go low, we go high. That's another example of one that's, like, I've, like, I don't know when she said that, but that's, like, more than five years ago. I still remember that. A lot of people repeated that. Kind of like to make fun of her, but it was politics. People make fun of everything, but, like, I do think there was something in that that was, like, more real than just, like,
17:39
we stand for respect. It's like, okay. Cool. That doesn't mean anything to anybody when you say that. It's it's like we're all numb to those sorts of things. Like subway, eat fresh, and we print grill marks onto our chicken because not really grilled. Like, you know, it's like, alright. Well,
17:53
that's what they should really say. It's like,
17:57
looks fresh. But it ain't.
17:59
You know? We, my high school had a great one that I've always remembered. It was men we were an all boys school, and it was men for others. And they just did such a good job of, like, nailing that into our brains. Just you gotta be a man for others. There's, like, is it That could be a dating app too.
18:17
You're right.
18:20
And so I remember meant for others, I like that, but it's been really challenging. So I I guess I gotta go fight some more phrases.
18:27
But but, yeah, I gotta I gotta I gotta make that better. Do you have any that you use for any of your companies? None of your was what was milk rose? Did milk road have one?
18:36
No. But,
18:38
don't think you need one at the beginning, by the way. At the beginning, I don't think you need one. I think you do need certain north stars. Like, you know, when you started the hustle, you were like,
18:47
called bullshit free news.
18:49
Yeah. You were like, this is like your no nonsense or no bullshit your your your smart friend telling you what happened in a no bullshit
18:56
way. That was a really good, like, north star guiding principle that you could just say, okay. Cool. So, like, we stole a version of that for the Bill Road, because what would what ended up happening here? Here's, like, a tactical way whether that surge or drift.
19:10
The top story and all the news news things would have been about, like, some
19:14
arbitrary bullshit, like, some,
19:17
maybe it was like a regulatory thing or maybe it was, like, like, a kind of a boring regulatory thing or it was, like,
19:23
some layer two blockchain
19:25
on,
19:27
on, like, some layer two protocol on top of some, like, obscure blockchain did this thing.
19:32
And we were right about it. And I would read it. Because at this point, I was like the, you know, I was like the editor. I really never was the writer from Milk Road. But I would read it and I would just call Ben. I'd be like,
19:42
Dude, what? Like, are you interested in this? He's like, well, not really, but I mean, it seemed to be like, I mean, it's a top story.
19:49
I said, by other news outlets. I was like, cool. But, like, if you weren't into it, like, I was like, here's the text. Would you text me about this? Like, would you text me and tell me about this? And would I be interested This is already baked into you wouldn't even text me if you didn't know if you you would only text me if you knew I'd be interested.
20:04
So I was like, let's just use that as the test. Like, the litmus is basically,
20:09
would you text me about this thing that happened?
20:12
If I was like, yeah. What's what's new in crypto right now? Like, if that's not the thing, then don't put it in the newsletter, even if other people are writing about it. And when we made that shift, all of the, like, metrics kinda went up because people just naturally would resonate with that better because,
20:28
we had like a guiding principle for what what goes in and what goes out. And I think that's the other thing that goes that's really useful is,
20:36
it's really easy to talk about what goes in. What's important is to say what goes out. And I do this with, like, strategy planning documents too. Like, if I, like, I wrote up a strategy for our ecomm business. I think everybody should do something like this, by the way. I wrote it down. I wrote, here's the six bets that we have made this year. We're making this year. And I I write them down. First, for example, I wrote the things called big bets, and I shared this document with everyone. I said big bet number one was,
21:02
we didn't have anybody in, like, demand planning or inventory forecasting.
21:06
I was like, it's pretty stupid that we don't have anybody doing this because of that,
21:11
I think we have a ton of waste and we're miss like, sometimes we're way under on products that people want. Sometimes we're way over and it just sits there and just ties up our cash.
21:19
I think that if we hire somebody who's got experience doing this, we will get twenty, thirty percent improvement on the bottom line, literally just from that one hire. That's bet number one, and then we hired that person that we're seeing how it plays out. That number two was like That's smart. Let's say, like,
21:36
whatever. Without giving too much away. Let me say,
21:39
like, part, like, this
21:42
this type of partnership. We're trying to go for this type of partnership,
21:46
with this other big entity.
21:48
We believe that if we do that, it's gonna have this effect That's the bet we're making. We'll know if it's successful if x happens. I just wrote that wrote this down. And so the whole strat company strategy for the year is one page long. And it's just six, like, sentences. It's like,
22:03
here's the situation. Here's the bet. Here's the situation. Here's the bet. And I just wrote that out new. And then with that at the bottom, I wrote
22:10
and here's the bets we are not making that we otherwise reasonably could have. So for example, we're not launching on Amazon because
22:18
if you're because even though that would clearly add to the bottom line, but if we're launching on Amazon, that's gonna take resources away And
22:25
see those other six bets, that's gonna take all of our attention this year. So we're saying no to that. We're saying no to this other thing. We're saying no to this other thing. All of which were totally reasonable you could make a case for, but we decided
22:36
not to do them because we don't wanna spread ourselves too thin. And it was actually that not doing section. Like, the the first part was useful, but the second part was even more useful. And I think that people should should highlight those, like,
22:49
you know, it's not focus is not what you say yes to. Focus is the hundred good ideas you say no to. And so I think when you take that principle and you apply it,
22:57
that that's where you find the interesting stuff, like, whether it's in your company marketing or whatever. What what are what are you calling that?
23:04
An e commerce playbook. Oh, I I just, like, the bets, like, big bets. That's what I call it. Like, what are the big bets that we're making this year? And we'll see it. I I wrote it to I also wrote at the top. Like,
23:13
We don't think that all of these are gonna pan out the way we expect. Are they where do you right now? I wrote one or two
23:20
are gonna either fail or we won't even execute on because one or two winners will suck up a bunch of our energy. I expect that to happen. I expect the middle four
23:30
to work.
23:32
Maybe, you know, plus or minus twenty percent on how well we think they should work. So, like, some will slightly underperform. Our expectation, some will slightly overperform.
23:40
One one or two of the six bets will either fail completely or we won't execute well enough because our attention got sucked away by the other ones. A one or two should have a huge payoff. That's the distribution. If we If they all just work as expected, we didn't really bet wildly enough. Right? So kinda like the goals thing that you don't wanna hit one hundred percent of your goals. You wanna hit maybe, like, seventy percent of your goals that shows that you stretched far enough without over stretching. I, by the way, speaking of the milk road, I had a I forgot to ask you this. So
24:10
right now so, basically, in two thousand seventeen, I wrote this ad for the hustle. And it was,
24:17
my boss thinks I'm smart parenthesis.
24:19
I'm not.
24:20
It's because I read the hustle, and he has no idea that it exists.
24:24
Dash, a reader of the hustle, and that was like our ad on Facebook.
24:28
On Twitter, I see that ad everywhere.
24:31
For every newsletter. For every, like, AI where it was, like, my boss thinks I know about AI. I don't. The reason I Well, what happened is you did it. Morning Brew then did it. They copy Did they do it? That's funny. Who's been running an ad like that for for a long time.
24:46
So you if you've seen those ads, you're like, oh, good idea. I'll copy that.
24:50
Then the other thing was,
24:51
Facebook launched the ad library. So now you can go see other company's ads. So you could just go and look what an ad what has on a Google launch an ad library. TikTok now launched an ad library. So you can go see anyone's TikTok ads to.
25:02
And then you've talked about that ad on the podcast. And I noticed after the after you said on the podcast,
25:07
then people started running it. Then there's also a guy who worked for you, worked for for us at at Mill Road, who then goes in his pitching. He's basically going to telling every newsletter company.
25:17
I'm the key to the growth of the hustle of Millcroed of every every fucking newsletter company. I did it. I'm the best.
25:24
I could tell you exactly what they did.
25:27
I don't know about you for the hustle, but for us, I'm like, this guy is massively overstating
25:33
what he did, but, like, whatever. I I mean, I guess We were already in, we already have a million subscribers. But, yeah, I mean, I and I didn't work closely with him, but I'm,
25:42
I'm sure he's great. I just, we were a bit about his job, but he is definitely overselling, and he is people will come to me and they'll be like,
25:50
hey. I just wanted to get a quick reference check. This guy, basically, like, he has a present day sales deck that just says, like,
25:56
I did everything from the road. Like, I I figured it all out. I did all these things. Like, is that legit? And I'm like, No. And, actually, the funny thing is, I think in the short term that helped him, it's a long term that hurt him because two very big names have come to me. And they said, hey, I'm thinking behind this guy. Sounds like you did great work for you guys. Just wanna do a quick pulse check, like,
26:16
thumbs up, thumbs down. Would you recommend? And I was like,
26:20
I wish I could say yes, but, like, no for these two reasons. One,
26:25
he's overstating what he did. If he just said what he did, they would have been fine.
26:29
Two,
26:30
when we sold the company, he went and put up a Twitter thread saying, like, hey. Milk's sold, and here's all the things that they do to to grow.
26:38
And we asked them, we were like, hey, man. Can you take that down? Like, we're still running as a business? Like, you can't just shouldn't just, like, you're a you're a service provider. You're you're a contractor for us. Yeah. Yeah. Yeah. We're client of yours. We never said. And you want your confident, Jay, Ali. You should never go publish all of your client's things. Or it wasn't I mean, it's not actually all, but, like, we don't want any of this stuff out there. Right. And,
26:58
and he's like, no, I gotta get mine too from the sale. And I'm like, what? Like, dude, I'm asking you to take this down.
27:04
Are you really gonna like, your client that I just So it was never deleted? And he was he tried to say no again. I was like, wow. Like, Jesus, that is, like, insanely unprofessional
27:14
do that,
27:15
in my opinion, at least. And,
27:18
you know, so whatever he did delete it after that after I was like, wow. Are you, like, are you serious? This is Actually, the stance you're gonna take, that's an insane stance to take. Yeah. I don't like when people talk about Two two really big names that I think would have been, like, way bigger than the hustle, way bigger than Milk Road, we're gonna work with them. Have asked me. And I'm like, I can't I'm just gonna tell you what my experience was. You decide, and they're like, oh, no. We would not wanna work with somebody who does And I was like, damn, like, the short term -- Yeah. That hurts. -- leads to long term loss unfortunately. Like,
27:47
you know, that that's the the irony of of doing stuff like that. And I've done stuff like that too, where I make a short term short term good decision
27:55
that actually cost me in the long run but it's hard to see in the moment. You know? So it's it's Yeah. That's a that's a that's an expensive blessing. But my question was, were you running this ad and did it still work? Up until we sold it, it was still working. We didn't run that ad. We didn't run my boss things on whatever.
28:12
We did, I think, try a version of, like, my friends think I'm
28:17
you know, like, whatever. My friends think, I know everything about crypto. What they don't know is that I just read them a quote every morning.
28:23
Something like that. I think we ran that, but those weren't high, like, that wasn't the highest performer
28:28
or other we had other stuff that was better performers, but
28:32
in general, that was our best one. More than fifty percent of our subscribers were organic.
28:38
that, like, you know,
28:40
you you know, the
28:42
if more than fifty percent of your growth comes organic, then that that means it's the content that's lee the content the brand Dude, I've talked to so many of these new newsletter guys, and they're all doing so when we when we started the hustle, like, up into hundreds of thousands, were organic. And then we, like, learned I didn't know what paid marketing was, then we learned about it. And then we started doing this thing called co registration,
29:02
which
29:03
It would typically only scammy marketer type of people would do that. Like, people selling, like, sex pills and shit. And we were like, well, that's interesting, like, in theory, let's actually figure out what it means in a non scheming way. And so we, like Well, explain it. So so you you go to a site. So, for example,
29:18
You go to, I'll try to find a real life example. Go to if you go to bold dot org,
29:24
it's a website where you can apply
29:27
You can enter in your information, and it automatically applies you to tons and tons of different scholarships.
29:34
And what it says was Great. If you want, somehow they have a point system where it's like it's free to use, but you have to, sign up for, like, these newsletters
29:44
in order to be able to
29:46
in order to be able to apply to even more scholarships. And so we would pay bold dot org some money. I don't remember the money. One dollar, let's say. For every
29:56
college kid who entered their email and sent them to the hustle, and then they would go and subscribe to more stuff, more scholarships. And so that's what co reg is. So you're registering for one thing
30:05
But then you are asked to register for another thing in exchange for some type of perk.
30:10
Typically, that would that's an internet marketing hack that's done with scammy stuff, really giami people. But we went to product hunt, and we were like, hey, have you guys thought about doing Co Ridge? And they're like, yeah, we're working on it. We're like, well, that would be great. We would be your first customer And so that's how we started growing really quickly. Or we were already growing quickly, but once you, you know, we're adding, like, we're adding, like, five thousand people a day. Reinvent at every every stage. Right? At the beginning, you do friends and friends and family. Then you do your own social media. Then you do,
30:38
posts that are really good content that's gonna go viral. That's gonna get you now to the to the next level of organic, then you start layering on some paid. Then you have to diversify your paid because not one source is gonna work as well as the others, and they, you know, they don't all scale. Right? And when you're adding a hundred thousand people a month, you have, like, fifty percent or some amount is still organic, but then that's still, like, eighty thousand customers that you need to sign up. Some will be Facebook. Some of the some that some co reg. So co reg worked really well. The problem with it is that it's a very low intent reader. So, like, the scholarship person isn't, like, the highest is like, hey, Sean. Sign up for a milk road. It's awesome. That's high intent.
31:14
Less less high, but still high. It's like, oh, I saw this ad on Facebook saying there's this newsletter. That sounds cool. I'm interested.
31:20
The lowest intent is I'm trying to buy I'm trying to get a coupon for Target, but I have to get entering the I have to get my email. Yeah. Yeah. In order that's the lowest intent. Or I'm trying to win this free prize and I get more entries if I just sign up for this fucking newsletter, whatever I'll sign up for it. That's the lowest intent.
31:38
Now I talked to Well, but that but the the the thing is is that you grow quickly. So for a quarter, you can get an email subscriber, but for every ten email subscribers, only one will actually be of high quality.
31:49
And so the problem is is you get addicted to this. And so I was talking to all these other newsletter guys. I'd be like, I got to a hundred thousand in, like, six months. I'm like, oh, sick. How? They go, oh, this thing called co reg. And I'm like, oh, you're fucked. This is a horrible newsletter. You're fucked. This is a your business is is dog shit. There's there's other versions of this. So substack has a thing where you subscribe to someone's sub stack. And then they're like, here's five other sub stacks. You might, like, auto checked. And you just you're just trying to continue. And now you're subscribed to five newsletters.
32:15
And you see people whose curve on SubSack looks flat, like, you know, normal growth, normal good growth, normal good growth, and then, like, hockey stick. It's like, yes, I crossed three hundred thousand, five hundred thousand subscribers.
32:25
It's like, yeah, but these aren't people who actually wanna read your thing. And then the other thing is that they think the open rate is high, but open rates nowadays because of the way that they've changed with Apple. Old cookie stuff works. It's it's not reliable. So for example Yeah. When we started, forty percent was good. We started, forty percent was good. That was considered the best. And then fifty percent, we would get fifty percent. And we're like, we're the greatest there is. Now everyone is fifty percent. Right. And because it's because they're not actually fifty percent. It's because open rates cannot be measured the same way they used to be able to be measured where it was more more reliable.
32:58
Now you have to use click the rate or whatever.
33:01
Like, are people actually clicking your your ads, your content, that sort of thing? And so, this guy I was talk I was talking about for the milk road, he was the one who was like, oh, yeah. Co red, we should do we were like, okay. Let's try it. Let's see how it goes. We tried it.
33:12
Sure enough.
33:14
Sure enough. You get you get good growth out of it, but And you get addicted to it. But it's the quality. So that so after we sold, we were like, hey, let's let you know, like, some point, we were like, okay, let's look at all these sources. We're getting this organic. We're getting this from here. This from here. We did analysis.
33:27
And we're like, alright, let's test this coverage thing. The open rates look good.
33:31
Let's just, let's how do we figure out if these are high quality or not? Like, I don't know. Open rates are good. The cost is good. Should be fine. Right?
33:38
We send him an email. He said, hey, just wanted to blah blah blah. Like, you know, if if you read the milk or you like it, like, just respond with, like, whatever. Hello? You know, just tell me where you'll be like, hey, you're a subscriber to the milk road. Where do you live? Yeah. Exactly. We we wanna know where you live. If somebody actually reads your daily newsletter, fifty percent of the time, They're so excited to get an email from the founder that says, you know, hey, I'm just reaching out to say whatever.
34:00
They'll give a very high reply rate.
34:02
Yes. How many replies we got? I have no idea.
34:06
I think we literally got three replies. Out of how many sense. There was maybe, like, I don't know. I wanna say twenty thousand or something like that. Like, twenty thousand and three replied. It was it was like a big number. Yeah. I don't know the exact, but, like, I know that the reply number was something, like, three replies that day. Maybe more trickled in, but, like, doesn't matter. That day, three of your people replied, and we were like, oh, cut this off immediately.
34:27
And that same guy goes and he pedals that all the other newsletters. It's like, yeah, this is what Russell did. This is what Bill Crow did. It does. It's like, and we did with a small percentage of what we were doing. And as soon as we were able to test it, we were like, oh, screw this. Why why would we want a subscriber number? Like, unless you're trying to dupe somebody. You don't want a subscriber number that's not real. Right? Like, real subscribers is the only way to build a real business. And, you know, I talked to the morning group guys, and I think they're they're also very, like, they, I think, just straight measure on, like, what does this lead to in terms of clicks on our ads? Yeah. Like, or, like, conversion even, you know, from How many people buy our advertising stuff? Buying something. Right? Like, if you because if I'm if I'm getting you as a customer, that's the right way to do it. Right? That's the the sustainable way to do but I don't think people, you know, kids these days. They're doing it differently than than back in our day. One one year ago. Yeah. I remember way back on six months ago. No. That that's how they have to do it. And they also, another thing is I talked to another guy, and I was like, well, of your list, how many if you said that you were hosting an AI event that was free, how many people are gonna show up? He's like, oh, we'd sell out immediately. I'm like, great. Then you're doing that that sounds like you're doing it correctly. And then I talked to another guy. I'm like, well, many people would show up to this event? And they're like, well, no one. I'm like, well, well, then this this business sucks. Like, they're they're not they're not real.
35:44
You should bail and quit,
35:45
or start over.
35:47
But, yeah, the the coverage thing is mostly nonsense. It doesn't always have to be, or you could,
35:53
It's kind of a pain in the ass if you make money through advertising. It's like you need to hit a top line number, and that's why I hate advertising is because there's very there's inverse
36:01
incentives.
36:02
So, like, not everyone's aligns with the same thing. And so I think that's why I fucking hate advertising.
36:08
It could be done well. But when you have, like, a team to support and you want Katie to hit her quota and get paid, I'm like, fuck. You gotta, like, make sacrifices. And I hate that. But, anyway, I wanted to bring up this ad because we're talking about copywriting,
36:22
but
36:24
it is what it is.
36:30
HubSpot is a CRM platform, so it shares its day across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases. HubSpot, grow better. On
36:43
Friday. I, interviewed Laird Hamilton.
36:46
How did it go? So it went really bad.
36:49
It went very Not what I
36:53
It went bad.
36:55
The reason it
36:57
he's not a business guy for one, but I'm like a fitness I'm in a fit and stuff, but I wanted to ask him all the fitness stuff, but I was like, I don't I watched so many hours of him leading up to it.
37:08
And was like, I don't wanna just ask the same questions. Like, I just watched so much of your stuff that all the questions that I thought I was going to have, you've already answered them. Yeah. You've answered it. And so there was, like, that, that there. But also,
37:22
dude, I just think it's a bummer to meet your heroes because
37:25
He's amazing,
37:26
but I just want him to be this, like, idea rather than this reality. Do you know what I mean? I like I like him So, like, I remember, like, I I just I've been very lucky to meet a bunch of my heroes. And once you meet them, they're a little bit less of a hear a hero. And I think I just prefer them being a hero.
37:43
Not to say that he didn't live up to my expectations. He did. It was just that,
37:48
I don't wanna be even remotely a peer of his. I want him to be, like, you know Right. My my great grandpa who I've read heard stories about.
37:56
If you're a fan of this podcast, if you consider me a Sam, you know, somebody that you look up to in any way,
38:02
Prepare to be disappointed. Alright? We're just very average people.
38:06
When you meet us,
38:07
we will destroy he he will ruin this podcast for you. But I was super self conscious about it. So if you guys hear the pod, let me know, like, in the YouTube comments what you think. But it was it was only okay. I think it was maybe it was only okay for me as because I was interviewing him, but I just learned so much about him. And I'm like, oh, I already know everything. There's nothing new to know about you. Or I'm just not, you, unique enough to ask a question. You should have shifted gears and gone, Bobby Altaft on him.
38:34
What's that? Oh,
38:36
like, that goal. Awkward interview, girl. And just act like you don't care. She has shot up. So, basically, I saw her on TikTok, and I the thing about TikTok and Instagram is you don't know who else knows what you're watching. Right?
38:49
Like, it's hard. Like, there's no, like, chart or there's no, like, greatest hits. And so I was just like, who is this random chick popping up?
38:57
Is interviewing these
38:59
these guys when she's, like, in her bed. Introduving, like, Drake, like, not just like But then I saw Drake, and I'm, like, What the hell? What is going on with this? How is this, like, just this twenty one year old woman who's, like, rude to her guests talking to Drake? And then On the podcast charts, I think she was number one for a few days.
39:18
Yeah. She's been in the top five. She went from
39:21
I've never heard of this person, and she didn't have a podcast to a top five podcast in, like, two weeks. So we're doing something wrong.
39:29
Well, yeah, for sure. She has this ad for SeekEek.
39:33
SeekEek advertised on her podcast with Drake. And she was like, so today's sponsor is SeekEek.
39:37
Which makes sense because Drake apparently hosts events.
39:41
And I think CGeek lets you buy tickets
39:44
for events. So if you like events and trade
39:48
yeah. She's a good one to go. Yeah. And she goes, and they give you twenty dollars.
39:54
Cool.
39:55
I'm like, that's her ad. So No. No. The the call to action was the best. She said something like, she was like,
40:03
go,
40:04
you can use Sikiki if you want, I guess.
40:12
It's so funny.
40:13
She's pretty good. I don't wanna listen to sixty minutes of that interview, but, like,
40:18
she's interviewing Drake, which is like, I think her the first podcast that came out. And she's like, in the middle of it, she's like,
40:24
I don't I don't know any other questions. Do you
40:27
Do you have any other questions? And he's like, not really, like,
40:34
Or are they in bed under the covers during the interview? Yeah. They're in a bed, which is just I mean, she's a genius, clearly. She's a genius. So I think her story is she was like a mom she was like a mommy Tiktalker.
40:48
But I don't really
40:50
understand
40:51
how she went from mommy TikToker
40:55
podcaster
40:56
interviewing Drake with, like, a really clear
41:00
brand that's amazing. Like, a very distinct style
41:03
that's amazing. Cause if you watch her TikToks, she doesn't talk like that.
41:08
Yes. It's just a character. She's or or she doesn't I mean, it's not like I don't think her TikTok is mainly like that. Like, I'm a pull one up right like No. Some of it was is like normal or her joking around with her friends, but, no, it's it's it's like Stephen Colbert, but instead of this conservative guy, it's the I don't give a shit.
41:25
Type person. So She, I watched, like, an hour straight of one of these podcasts. I've rarely listened to, like, if you tell me, hey, there's a new podcast,
41:33
Like, I need ten people to recommend a podcast before I go try it. You know what I mean? Like, it's not like an easy ask,
41:39
but,
41:41
Yeah. I got hooked on her ship really quickly and watched a hour long awkward interview with her in Mark Cuban and her with Rick Glassman. I don't know if you saw this one, but she did one with Rick Glassman. And it didn't seem like he was in on the joke.
41:55
Who's Rick Glassman?
41:57
I think he was actually the first one that she recorded.
42:00
Rick Glassman's a comedian. He's Oh, got it. Yeah. Yeah. Yeah. He might have been in on the joke because he's like a very talented guy. Like, he could
42:06
He could find that line where it looks like he's not in on the joke, but he is.
42:11
But she was just like,
42:13
mean, she's just awkwardly interviewing him. And he at some point, he's just like,
42:18
what is, like, what is this? Why are you doing this? And she's like, why am I doing what? I'm interviewing you.
42:24
And he's like, no, but you're he's like, you're saying that you're interviewing me, but everything I say, you just
42:30
Say is a lie. Why would I lie? Why would I come to your podcast and lie? And she's like, I don't know. Why are you lying? And then he's like, I the he's like, I'm not lying. Is this your bitch? Is this what you do? And he's, like, he just can't figure it out. He's, like, in a week. I'm sorry. I was frustrated and defensive because I felt like you were trolling me or something. I didn't understand what was happening. I still don't really understand what's happening, but I'm gonna do better to try to answer your questions. And then she's like, thank you. You were being mean. And he's like, I wasn't being mean. I was reacting.
42:58
It just I wanna know what happens before and after the interview because after, like, you and I have done some stuff in person with people, and, like, you're really cool and friendly enough to people. But I don't know what you do afterwards. Like, particularly with, like, a tucker an interview where he's, like, getting mean with people and, like, do you shake hands afterwards and say thanks for coming? You know what I mean, Lord? Or does, like, does it end does it end? That was terrible. Thank you.
43:20
Yeah. Like, oh, we dislike each other strongly. Yeah. So I'm curious to see what, like, the perform where she's, like, and seen.
43:27
And does she, like, be friendly and, like, give them a hug? I I I I don't I would like to see what that before and afters like.
43:33
Yeah. I I don't know. She's a mystery to me. Somebody explained this to me. I I just don't understand who she is, how she landed such a big guess. Why she immediately is so popular?
43:43
I mean, like, I get her brand, but, like, how did she even break out? That's kind of what don't get.
43:48
But whatever. Bobby Altov. Good good for you, Bobby Altov. Twenty five years old, I think. Twenty twenty five, twenty six years old. And,
43:56
like, clearly gonna be one of the most famous podcasters.
43:59
Alright. Yeah. Fuck us.
44:04
I mean, that's the third time that's happened or the second time that's happened with the caller daddy woman,
44:09
where, like, it was, like, episode two. She's shot up there. That that's pretty rare. I mean, it's more common with YouTube with podcasts that that doesn't happen
44:16
often at all.
44:18
Right. Now someone's gonna do that obnoxious tweet where it's like, everybody thinks Bobby Altoff is an overnight success. Here's how it was ten years in the making. And then it's just gonna be like, you know,
44:29
some stupid origin story that, like, really wasn't, like, she actually is kind of an overnight Yeah. Which is cool. I like that. There should be some. Right? There should be some. People talk about, like, they don't exist. I'm like, well, Instagram was only two years old. I mean, like, those are real. Like, it it's real.
44:44
Which which which one of these things do you wanna go to? Alright.
44:49
Dating.
44:50
To you and I both aptly married off the dating market, but shit's getting crazy in the dating world. I don't know if you've seen these two things I'm gonna tell you about.
44:59
The first one is called Chaos
45:01
Singles Party. Have you ever heard of this? No. Do download the dating apps now just to, like, check it out and see what it's about?
45:08
If my wife passes just just for science, not a of course, no. I bought all these, but I read though. This is the New York Times. So,
45:15
I heard I read this story in the New York Times, and I was like, what? This sounds fascinating. So here's the story.
45:21
This woman, Cassidy Davis,
45:23
is on the dating app. She's just a normal person.
45:27
And it's Valentine's day twenty twenty two. So last year, Valentine's day, She's frustrated. She doesn't doesn't have anything to do on Valentine. So she just basically, she's like, hey. Here's less what we should do. We should throw, like, a singles party on Valentine's Day. So if single, I'll now diezay, come to this. She tells every one of her girlfriends is also struggling with online dating.
45:45
Hey,
45:46
match with someone on Tinder?
45:48
And then invite them to this party, invite them to a house party.
45:52
And they're, like, what? And she's, like, yeah, just match with one person, invite them as your plus one to this house everybody's gonna do it. So it'll be just a bunch of single people at this party. And she's like, alright. So they they try to do it. She, at the last minute, is like, I don't know if anyone's gonna come. So she invites sixty five guys from Tinder to be like, come. And they're like, what is happening? Is this real? Are you, like, catfishing me? She's like, dude, just give the combo don't come. Alright? That's it. And so she has this house party. And you could see the video on her on her TikTok, but it's like a very Which city?
46:20
I'm not sure where this one was, it's a small it was like a small thing. It looked like maybe there's like twenty people there, but they were kinda having fun. So it was like a bunch of single young people playing, like, drinking games, whatever. She records a she makes a TikTok out of it stitches it together, like, just the highlights of the party, basically,
46:37
posted on TikTok and says what she did. She goes, she's like, I
46:41
did the most chaotic thing possible for Valentine's Day. I invited
46:46
I told I have all my girlfriends to match with someone on Tinder and invite them to my house for this house party,
46:51
and it was awesome. And then people that thing blows. That video gets, like, whatever.
46:57
Tons of views.
46:58
And the concept people really like this concept, and so she's like, I'm gonna do another one. So she posts an update. She's like, I'm a do another one in two or three weeks. Put a link up for the chaos singles party. Same rules. Is it free?
47:11
I think it might have been free. Maybe there's a cover chart. I'm not sure.
47:15
Five hundred people show up to that one. And since then, for the last year and a half of this woman's life, She's just been going on the road, traveling city to city. She partnered up with Tinder. They, like, promote this thing now. In the app, they'll even promote her her parties.
47:30
She gets paid to basically host these things. And now two hundred, three hundred people a night come to these singles parties. Same rules match with one. That's your plus one. Come to this event. You can mix and mingle. You can you can stick with the person you invited or or just whatever. It's all just people on Tinder who wanna, like,
47:46
have this chaos singles party. I love this idea. This is awesome. I'm looking at her TikTok now.
47:52
So well done by her. And now these things are, like, big. Like, they're partnering with, like, legit venues. It, like, looks like a lot of fun. It looks like a whole whole scene now.
48:00
This is awesome. I'm looking at her TikTok. This woman's talented. Did I tell you about the or did you ever see the Twitter things that I used to do for dating sometimes?
48:09
Yeah. Those were great. It was basically, like, my friend. Right? It was basically, like, it was Thanksgiving.
48:15
And, we are having friends over, and some of them are single. And I'm, like, they were, like, hey, can you post me on your Twitter? I want,
48:23
They asked or you said it? Because that's crazy ask. One of the people made a joke. They're like, dude, just put me on your Twitter. I need to meet a guy or some of what it was, like, one of Sarah's friends was, like, I need to meet a a nice, a nice guy who's successful. Can you, like, introduce me? I was, like, I'm just gonna post you on Twitter. And then I was, like, I don't wanna make you the only person, like, I'm your pimp. So I'm gonna get ten friends and the Twitter said the tweet said,
48:46
Hope you're hungry on Thanksgiving Day.
48:49
You know, like, here's ten people ten ten of my buds. I agree.
48:53
Yeah. I was like, hope you're hungry.
48:57
Here's ten here's ten of my friends who are single. And I said, like, a little bit about what they do for work, and just I just went on their Instagram and took a picture. And,
49:05
it got viewed, like, two million times. And I got dmed by a lot of brands. Like, hey, you wanna make this a thing, we'll sponsor it. I was like, no. That's not gonna be my thing. I don't want that No. I would just fuck it around.
49:15
And I think that that could potentially work. Like, we actually turn it into, like, like, where it's, like, an affluent crowd dating app or something like that. I think I I did it with Jonathan, and Jonathan
49:26
actually met a girl
49:28
who he went out with, I think, like, a handful of times. Like, so for Jonathan, I think it was successful. Is this true? What what happened after you got posted on this thing? Well, one of the girls who applied,
49:39
shout out to Connor Anne, she came to
49:41
the, south by meetup that we did. So I got to meet her there, hung out a little bit
49:47
But in terms of, like, my DMs, like, I got hit up by a gay dude and
49:51
this nice Indian woman who I
49:54
decided not to reply to you. Super successful. Yeah. But for her and for for the women, I'm sure it crushed.
50:00
Are you still seeing that girl, Connor, are you guys just buddies now?
50:04
Nah, not really. She lives in Florida. So But it kinda works. Yeah.
50:14
I mean,
50:15
pretty successful. Sounds like.
50:17
These gorilla things, I love, by the way. I love these, like, gorilla Gorilla dating. Yes. So here's another one. Date me docs. Have you have you heard about this trend? So it's date me dot directory. Is that to your No. That's the that's the directory of them. But date me docs is like, basically, you take instead of going on a dating app,
50:36
You created a Google doc, and you just write in long form.
50:41
All about you, your story, what you want, who you are, what you're into, what you're not into, where your boundaries are, all that stuff. You just make a very detailed
50:50
Google doc.
50:51
And that's your profile. And then somebody created the directory
50:56
that links
50:57
all the people, like, a air it's like a air table table. So it'd be like, you know, Here's, you know, Christina.
51:03
She's a female. She's interested in men. She's aged forty two. And it's it's just literally an air table.
51:09
dude, they're all poly. They they put mono and poly. They're, like, it looks like almost half of them are poly.
51:16
Yeah. I mean, they want to have an open relationship, but they're not serious.
51:19
Kids these days. So I think it's like, oh, I think they wanna, like, be dating a bunch of people at once or
51:25
It's like half of them are poly. That's wild to me. Yeah. Yeah. Well, that's I think.
51:30
You know, that's that's something that's changed. I think since we were, like, When I was dating
51:36
ten ten years ago,
51:38
I never met anybody who was lucky on polyamorous.
51:42
That's No. It was, like, you see it as a TV show. That came up. It was, like Yeah. The only people who did that are, like, are, like, it's like a guy who's got, like, Ted wives that it's on the TLC channel. Yeah. It comes on after John and Kate plus eight. Yeah.
51:56
Yeah. This is, I think there's So anyways, the these docs, if you look at these, click click into some of these docs. They put your photos and stuff in, like, a huge bio. This is wild.
52:06
I click this one,
52:09
that's by Misha. It's the fourth one down.
52:12
So Misha is a male, and it takes to to a website that there's just, like, these, like, torches, like, you're entering a dungeon.
52:21
Probably not the vibe, Bisha, that you want, but here we go. And then the title is just romance.
52:27
I am currently single looking for a primary partner. Hot. That's hot. How you said that primary partner? Like that.
52:33
Only been in oath relationships. Just bought a house. Blah blah blah.
52:38
it's, like, here's a bunch of my favorite blog posts. Here's some of my first dates. You can chat with me on Discord. Here's my Spotify.
52:45
Here's some pictures of me.
52:47
Bunch of pictures. Boom. Boom. Boom. Alright. So that's that's me sharing. But but, like, of the things I noticed. I clicked through a bunch of these, is how
52:54
intellectual all of these are. So they'll be like,
52:59
Things you don't normally put on a dating profile, it'd be like, like, here's one. I'm on this woman's,
53:04
page,
53:05
Shreda. She says,
53:08
I'm not ideologically monogamous. Meaning, I don't think monogamy is innately superior to polyamory. I hold romantic feelings for more than one person at once, but also struggle with jealousy blah blah blah. It's like very
53:18
it's like, is this therapy? What is this? This is like a whole, like, open book style of letting somebody into your brain. Which I can definitely see
53:27
working for some people.
53:29
And I can see it totally not working for a type for the type of version. They don't want out. So I actually think this is a really great idea because I think it attracts in
53:37
a lot of the same type of person, the kind of like
53:41
a little bit overly intellectual,
53:43
very open minded type of crowd that would be attract you know, it's kind of tech tech focused,
53:49
crowd here.
53:51
Oh my gosh. This is wild. Smiling. Sam was just literally
53:55
he's looking at his screen, and he's just smirking.
53:59
I'm looking at
54:01
A lot of this,
54:02
it's there's one guy he's got a fifteen page user manual.
54:07
And he, like, documents his whole life to explain how to, like and he talks about, like, ethical stuff. He's, like, the correct answer to the trolley problem is to kill one person to save five.
54:17
Like, he like, there is a correct
54:20
like, this is wild. And
54:22
on some regard, I'm like, well, if you're, single woman who's, like, thirty, and you're, like, look, I just need to meet, like, a competent man who's, like, thoughtful. I guess this is the way to go. Unfortunately,
54:33
These aren't the type of guys that typically, like, can woo a woman. I'm on a dock right now, and it just there's a whole sub subsection called child rearing plans.
54:42
Then it's seven paragraphs
54:45
their plans for child rearing. This is pre first date, which is kind of amazing.
54:50
So have you heard of, this reminds me of two things. One, if you, there's this guy named Christian, Rudder, I think his name he founded OkKupid. He was one of the three or four co founders, and he had a
55:01
blog
55:02
on all the data that OkKupid had. And so and then eventually turned it into a book. And the thing was, basically, like, you say one thing, but your actions on our dating app say another thing. Like, you say you want x, y, and z,
55:14
And I think one of the big takeaways was you say you want this, this, and this,
55:19
you really just go after people's photos. So, like, you say you don't wanna you you say you don't want a smoker, but they're hot enough, you'll you'll go with a smoker. You say you don't want an animal lover, but if they, like, fit your, like, your physical wants, you're gonna you're gonna wanna be with them. And, like, that always intrigued me, and that's why I don't think some of these, like, long form things will actually work. I think they want it to work, but it won't The other thing is have you heard about the league? Do you remember the dating app the league? Yeah. She came on the pod once a while ago. Her name was Amanda Bradford. She's a a buddy of mine. She sold the league. Do you know they sold the league?
55:52
I didn't know they sold. So they sold it. Yes. I believe it was a very good sale. They sold it to Matt. I think match dot com or one of the big ones. And I asked why they bought it. And she was like, well, basically, we only had, like, five or ten employees or something at the league. It was a really small team.
56:08
But the league originally
56:09
I don't know if it started out as the phrase Ivy League, but it was basically, like, high end
56:14
to meet a high end partner, and you had to, like, apply and stuff like that. And she was, like, one day I just said, I went to she's a developer,
56:23
And she goes, I logged in to, like, our our App Store account. And I was, like, we're charging twenty bucks a month right now. How high does the App Store let me charge? Like, what's the highest amount for subscription revenue? And I think
56:36
I think it was, like, ninety nine dollars a week. She's like, that's the highest. I go, fuck it. That's what we're gonna do. We're just gonna do ninety nine dollars a week.
56:44
And she was like, everyone at my company and everyone outside said it's not gonna work. She's like, it crushed it. We our revenue went up, like, crazy.
56:51
And one of the biggest reasons why Match bought us is they're like, we need to figure out how to sell products that are hundreds of dollars a month, and no one knows how. And she's like, oh, I'll teach you how.
57:01
All you do is you go to your the app store and you just delete the number that you put in and you just put the higher number. And guess what? People are still gonna do it. And that was, like, her thing was that it was a really, really expensive
57:12
dating app, and it totally worked,
57:14
for for higher end people.
57:18
I still think that could be cool. What what you and I didn't have when we were younger, when we were dating, we probably wouldn't have qualified then. And we are and, unfortunately, we're not you know, we can't use it now. But basically, have you heard of Rya?
57:30
Yeah. It's like a celebrity.
57:32
It's like you gotta be hot and famous to be in or like that. Yeah. I think they just look at your Instagram. Like, if you're verified on Instagram, you're allowed to do it. So Rya is, like, everyone who's single is, like, saying, like, oh, of course, we know all about it. But Rya is cool, but I like these like, exclusive dating apps and these expensive ones. I think it's way better. I've got friends that run, Tinder competitors, and it sounds like a horrible business. It's one of the very few businesses where
57:56
you can't be, like, number three or number four. Like, there's basically number one and number two and that's it. At least that's what it appears like. If you're going for mass market, What's the quote? It's like, you know, I don't wanna be a part of any club that will have me as a member. That's that's sort of what you want when it comes to
58:09
dating or cool things.
58:14
this date me docs thing, I think is a really
58:17
fun idea. I'm glad,
58:19
whoever I don't know who created this, but kind of kind of like a cool, cool idea. And obviously, like, things like this have been around for for a long time. Right? Like, Indian people famously, like, this is how my parents got married, for example. You write in the newspaper,
58:31
like, your your, they call it bio data. It's like your your name, your age, your job, your whatever, and you just create this profile. That's like text only, and people are like, cool. Married. Let's do And, you know, that that's basically how things how things work. So, you know, something that's actually can work.
58:49
The funny thing is,
58:52
This is actually you know what I'm gonna actually do? I'm actually just gonna recruit on here. I think this is a great recruiting platform. I think these people are probably all really smart thoughtful individuals
59:01
who are tech savvy, a lot of developers on here. They put their GitHub profile. Yeah. Fuck it LinkedIn. I'm just I'm praping this for leads
59:09
to hire from. This is amazing.
59:12
Dude, this one guy on here says sixteen years old. That's a trap, Jack. I'm not clicking that. You think I'm clicking that. I've seen way too many episodes of Chris Hansen. I'm not clicking that. I know we're gonna stick straight to the FBI website, bro. The next phrase you hear is, come on in. Check yourself in. It's just a fulsome prison.
59:32
Yeah. Dude, my first one of my first internet companies was called Bunk, and the premise was we would put these ads. We would,
59:40
close to the next Airbnb?
59:42
Well, it it should have been Airbnb, and it should have been just Tinder for Tinder, but it basically, the way it started was we would go and find online three and four bedroom apartments, and we would like if it was a four bedroom apartment for four grand, we would say, we have one bedroom available for one thousand dollars. And we would get five hundred people to apply. And then we would host a party and team up people to get that place as well as a bunch of other places because we're like, oh, you you guys are all looking for similar budgets, apparently. So just like, come and team up and get your own apartment.
01:00:10
it worked. It worked quite well. And then a bunch of the people at the party started, like, hooking up with each other.
01:00:15
And we didn't catch the clue that we should have just made this a dating thing. That's and then we launched this app. We called it roommates, and it was basically Tinder for roommates. And again, we didn't catch the clue that people, like, I've actually met a girl, two different girls on that app
01:00:32
that I ended up dating in two thousand and thirteen or fourteen. And again, we didn't catch the clue. We should have just done this for dating. It would have worked a lot better.
01:00:40
Yeah. The dating game is changing. You know, one thing that dating is always gonna be a problem. Like, it will never not be, a pain point for people. Like, no and there's no such thing as sort of, like, solving dating And anytime one thing gets popular, it creates the need for another. So, like, you know, Tinder created the need for something like hinge.
01:00:57
And now when you have sort of, like, tend to Tinder and Hinge generation,
01:01:00
I talk to people who are dating now and they're like, oh, you know what? The two worst things about those, like, about Tinder and Hinge is like, You get either on Tinder, you just get bots. Like, business is just girls trying to get you to, like,
01:01:12
subscribe to their only fans. Like, oh, this really hot girl matches me and she's interested in me. She tells me to just click this link and then, like, followed it. Oh, man. This is just an upsell. Like, there's a bot. It just upselling me basically. The other one is people that,
01:01:28
like, because, like, we we were joking about the poly thing, but, like, people have a lot of different, like, I don't know, preferences and kind of different situations. There's, like, a lot more configurations than, like, I'm a boy who likes girls. I'm a boy who likes boys. Right? Like, that's
01:01:41
what we knew was, like, you know, we were checkers not chess when it came to dating. Right? There was only so many moves you could make. You can move forward and backwards. That was it.
01:01:49
And so you're you read a black That's that's the game. Yeah. Now it's like, you know, multicolored chess. And so the the the way that, my friend was telling me he's like, oh, there's just one app. I think it was called field or something like that. Maybe I got that wrong, but I think it's called field. And he's like, I like it because people just super straight up. It's like, the culture on that app is gonna be ultra direct. It's like, I am looking for, and you say the exact thing you're looking for of what you're into and what you're not into so that, like,
01:02:17
People know, like, they're not gonna get meet somebody. Oh, this person's really cool, but they want a completely different type of relationship configuration, gender configuration that I'm into. And so,
01:02:27
so I think, you know, there's there's always a new need. You know how when you and I do meetups and every once in a while, a line will form to, like, say hi. It's like, hey, how are you? I was joking with my friend, and she's like, you know, that's what it feels like to be a hot chick all the time. Like,
01:02:41
like, you know, like, when you and I will have, like, an MFFM meetup and we walk in, like, oh, people, like, are staring at us. Like, this guy's giving me energy. Like, he wants to, like, me to open. I'll turn my hips a little bit and let him, like, and give him, like, the the,
01:02:54
you know, like, I'll Open my hip.
01:02:56
That's what it is. It's like wherever you point your junk, it's like, you'll be out of fig and you're like, one on one with other guy, but you feel this it's all dudes. Do you feel this other this energy? You feel this other guy hovering. You're like, alright. I'll turn my hips a little so this guy could get in on the combo.
01:03:09
And, that's basically what it feels like to be, like, a a six out of ten woman, like, all the time, or maybe even lower. Like, just to be a woman all the time, it just you just Whatever you want, it's yours. Dude, just last thing on this. Do you remember,
01:03:22
like, when I was in college, the the game was, like, you would go to a bar or club or whatever,
01:03:28
And literally, it was, like, a physical version of Tinder. It was, like, you just go you you guys just go behind a girl and just grind. And if the girl like, accepts the grind, then it then you're you're in it. It's like national geographic. It's like national geographic, man.
01:03:43
You're like a bird flexing its feathers. Crazy.
01:03:46
That's the craziest thing that used to be normal. I don't know if that's still normal. That's the craziest thing that, like, I experienced
01:03:53
in I like. Did you see that? I never did that. That was so uncomfortable.
01:03:58
That was all anybody around me even knew. Like, that was That would get rushed in under your junk.
01:04:04
Yeah. No. Not a chance. I was too uncomfortable for that. You had a question on here that I actually was thinking about the other day. You have a question on here. And I I I originally thought I wrote this, but I guess you did where it's what's an example of things today that our grandkids in fifty years will think is absolutely insane? I've been thinking about this because on TikTok and Instagram,
01:04:23
the kids now is my example. Grinding at the club is my first example.
01:04:28
I don't know if they do that anymore or not, but It didn't even take fifty years. It took me fifteen, and I already realized that was batshit crazy then. Well, you'll see these videos, and they'll be of high school, So, like, the kids now will be, like, check this out. This is a home video of the class of two thousand eight in high school, and you, like, see them walking around and, like, you see, like, the the the stuff that we used to wear, and you see, like, our razor flip phones.
01:04:50
And then, like, the kids reminisced, like, I can't believe they did this or that was so much better. This so much worse. You had a cool question on here about what do you think will be crazy? Yeah. I think about this a lot. What are things that fifty years from now? Like our grandkids will look at the way we lived today,
01:05:06
it'd be like, what the hell were you thinking? Right? Like,
01:05:10
you know, there's past examples. Like, if you go way past, it's like, slavery. Wow. I can't believe that was just, like, the way you guys did things or whatever. Right? Like, you know, riding horseback. That's crazy. That's how people got around or just, like, people just dying of, like, everything, you know, like, early on, early age. Like, that's crazy. That was so risky to have a kid. Like, you know, one out of it, what, four or five kids, would just die before they even hit ten. Like, that's that's really, really rough. I was reading this Lewis and Clark book, and whenever they get sick on the trail, they, like, give each other pills, and they're, like, just gonna give you diarrhea, and you're gonna shit out the sickness.
01:05:45
They call it a rush pill. They go, we're gonna give you these pills, and you're gonna get tons of diarrhea, and you're gonna be healed. And that was, like, the thing, which is we're just gonna make you poop a ton.
01:05:54
Yeah. Yeah. We did that with four Loco. It was great.
01:05:58
It just changes shape. Alright. So so you had you wrote some on here of more recent history. So you said driving to places without Google Maps. Yeah. I, like, these are things that we experienced before and after. Right? Like, we're at that age where we experience the paper map era, the asking people for directions era, just knowing how the inner state system of the United States works. Like, my dad just kinda knew roughly
01:06:19
what you do
01:06:21
to Google Maps. Dude, I don't even know the highway. I live in Austin. I don't even know the highway, the big highway, one mile away. I can't even tell you the name of it. Same. I don't even look up when I drive. I'm scared.
01:06:31
Go by feel. Alright. Then you had landlines versus cell like, landlines being the only way to contact someone versus cell phones. We we both experienced that.
01:06:41
You wrote unsafe cars. What do you mean by unsafe cars? Dude, my first car was in nineteen ninety two Mazda Perrige.
01:06:48
And we bought it for I got it for nine hundred dollars for my mailman.
01:06:52
when you look at that,
01:06:54
yeah, I bought I've I'm assuming my mailman You're like,
01:06:57
I'll take it. Well, sometimes, we'd have to wear we'd have to wear ties
01:07:01
on, we'd have to wear ties to school every once in a while. And if, like, my dad went to work too early and he wasn't there. My mailman would tie my tie. So, like, I got to know the mailman a little bit. Kinda weird. Bought it from bought my car from nine hundred dollars. And if you see that car,
01:07:15
to a new, brand new, like, Honda Civic. If you ever watched the videos of them running into each other, it's insane.
01:07:21
It's absolutely insane. Like, the safety. It it's pretty wild of how dangerous they are. So, yeah, I think, like, these, like, when we look at cars,
01:07:29
when I look at cars from, like, the eighties and nineties, it's ridiculous how shitty they are. Yeah. That's crazy.
01:07:34
So what are the ones that you think fifty years from now? So you we got a couple on here. Let's just go back and forth. You do one. I'll do one. The first one is Having and I've said this for a while, but having, like, a growth on you, having something growing in your body that's gonna kill you, that you could have figured out had you just gotten some type of scan a year earlier. So I think that's gonna we're gonna look back and, like, dude, so you just had this thing in your body and you didn't even know. It'll be like, so how how did you know? It's like, well, if you if you would feel a lump, then you would just go to the doctors, like, feel a lumpy. Yeah. Like, if there's like a golf ball in you,
01:08:09
That's new. Alright. Let me go get it checked out. That's literally state of the art. Like, I just described state of the art procedure. And half the time, you're like, That fuck it. It'll go away. You know what I mean?
01:08:21
Maybe it was that burger eight earlier. It was Yeah. Like, it's loading.
01:08:24
It'll go away. It's probably a life form. It'll go away. And so, yeah, I think that will be a thing. How about yours?
01:08:31
Okay. Easy one. I'll start easy mode. Driving yourself. Like, it's pretty clear self driving cars are, like, on the horizon.
01:08:38
The idea that, like, yeah, back in my day, we used to get a license when we were sixteen years old, and then Yeah. I just used to drive. I used to just hold we used to have a steering wheel in the car. And you just have to look where you're going. And all the other cars were also holding steering wheels looking where they were going. We tried crash. And if you're on a two lane road, it's eighty miles an hour the opposite way with three feet of diff distance. Yeah. Yeah. You just Well, they painted these lines, you just had to stay in the middle. And you just had to keep awake, and stay in the middle. This will keep looking.
01:09:07
And they'll be like, what? Like, that will sound completely
01:09:10
barbaric. Right? Like,
01:09:13
and it's like, did people not crash? Yeah. They sure did. They're just leading cause of death.
01:09:19
Sorry. We get drunk before they did it. Like, it'll sound just like, what were you guys thinking? And it was just like, well, we just didn't have the tech at the time. But, like, when you have self driving cars,
01:09:28
cars are gonna drive perfectly
01:09:31
without you needing there won't even be a steering wheel on the car. Cars will become, like, entertainment pods. You'll just play video games, or you'll sleep, or you'll watch movies, or you'll work. It like, cars will become a whole different thing.
01:09:42
Very soon, and there's a clear before and after.
01:09:46
Another one is so different diets. Like, we still debate. We're, like, The Atkins diet, that's a thing. Oh, no. No. No. You wanna do the other thing where you gotta eat lots of carbs. You know, car whole grains. That's that's what you have to do. And to this day, like, we're we're like, well, what which one do you feel good on? I don't know. Like, just do whatever. I've alternated
01:10:04
carnivore and vegan twice.
01:10:10
You are a vegan to your you'll only consume vegans. It's just constantly changed. And, like,
01:10:14
We don't know which one necessarily is better. You know, there's, like, really good arguments for both, and we aren't sure. And I think that that's pretty insane
01:10:22
that,
01:10:23
who knows? You know, I don't know. Right. By the way, have you ever do you know a lot of doctors? Do you know how many classes they take on nutrition typically? It's like, it's like a class. Like, they they don't doctors don't study nutrition, which is pretty insane,
01:10:36
or at least, like, your average, like, or exercise. Yeah. Your average doctor doesn't exactly is doesn't really know too much about exercise and nutrition. And so I think that that's like something we're gonna I don't know. You just kinda, like, try to diff bunch of different stuff and, like, you'd read a read a bunch of blog posts on it and listen to podcasts and, like,
01:10:52
You just kinda guessed a little bit. Right. I think eating meat. So killing animals to eat their meat.
01:10:59
I think we'll be seen like a
01:11:02
genocide,
01:11:04
like a slavery. I think it'll be seen as completely
01:11:07
barbaric and immoral
01:11:09
fifty years from now. When we have the alternative, there will be an alternative, which is basically
01:11:14
lab grown meat or synthetic food
01:11:17
that will solve the kind of protein problems and taste get the taste right.
01:11:22
And the cost right. And at that when that happens, as that shift happens,
01:11:27
we'll just be like, yeah. People just just take the thing. You slaughter it. You just kill it. And then you eat it. And they'd be like, you do it yourself? No. No. No. Gross. I would never do that.
01:11:37
They do it, and then they package it, and then we eat it. And they're like, what? Like, didn't you have a dog? It's like, yeah, I would never do that to a dog. It's like, but you would do it to this other animal? I was like, yeah. I was like, how did you guys decide? It's like, well,
01:11:50
I guess, kind of a cuteness or, like, I don't know. I don't really know how we decided. What was completely
01:11:56
illegal and immoral and would get you canceled versus, like, You eat it two times a day. Like, you know, the the the line is very thin between, like, cow
01:12:04
and chicken and dog. Right? Like, it's not that it's not that clear why one, yes, first the other no.
01:12:10
So I think that eating meat will become will be seen as, as basically, like, our generations, we just committed genocide on animals.
01:12:18
I have twenty cows at my ranch. You you knew that. Right? That have cows out there. They're not yours. Right? They're just straight or they're yours?
01:12:24
They're my neighbor, their my neighbor owns them, and they are allowed to use my land to graze,
01:12:30
and I don't pay taxes because of that. Or I pay less taxes, but basically,
01:12:35
you I get to know them. So, like, I I know who they are. Like, I know which ones are which. I know whose mom is who.
01:12:40
And, like,
01:12:41
it's fucking suck. Our first week there that we bought the place, like a four month year old calf died. Where it was but a four month old calf is still, like, six hundred pounds or whatever it was. It was, like, a six hundred pound baby. And apparently, it, like, swallowed a golf ball. So my neighbor was, like, Hey, were you hitting golf balls? I was like, no, dude. I I was like, I just I just moved here. I didn't it wasn't me. I don't know.
01:13:04
And, like, it's on Instagram.
01:13:05
It falls at the new, right? Yeah. And I was like, dude, once you get to know me, you'll you'll you'll understand neither of us to golf her. I'm not a golfer. You know what I mean? And so And then I was like, hey, Jeff, this guy was I was like, what? Do I go and get, like, a shovel or something? He goes, oh, no. That sound bitch. He's gonna be gone in three days. I was like, what do you mean? He goes, You'll see. And so I come back in three days, and the whole body and carcass, everything was gone. The all the animals, like the birds and hogs, they just ate it. It was completely gone.
01:13:35
And the mother would go back to the spot where that calf was and would, like, mourn. And I was, like, My heart was broken. I was like, I don't know if I could eat meat in the same way now. That's why I felt, like, devastated. And so since then, I've basically I only eat red meat, like, once a month because the cow is like, I get to know them, and I'm like, I feel too sad. I can't do it. I'm not I'm not I'm not
01:13:55
I'm not that manly of a man. I can't do it. But you you you think that child birthing manually is gonna be a thing of the past?
01:14:03
Yeah. So,
01:14:04
when I was in LA, we had dinner with a person named Jessica Ma, you know, she is. Yeah. She's, she's very impressive.
01:14:10
She's super impressive. I think she did a company called Indenero. I don't know her very well. She she's at the dinner, but she's on the other side table. So I didn't get to know her too much, but She seemed very interesting. Like Indanero was like an accounting company that's still very successful, but I think it's so successful now that she just has tons of money and does more stuff. It's a big one. I think she's she's out of that business now from what it sounded like. And then we're like, what do you do? And she's like, oh, I basically invest and incubate, like,
01:14:34
like, hard science
01:14:36
businesses. And I think she's still only, like, twenty nine.
01:14:40
Yeah. Yeah. She was off. She was very, very impressive. We should have her on. Sometimes you could just tell that people are playing a different game at a different level. So there's like -- Yeah. -- same game, different level,
01:14:51
different game, same level, And then there's different game different level. I would put her in different game different level. Yeah. You could talk to her. She's pretty brilliant. I I'm Within five minutes, you're like, oh, okay. I think she was I think her co she started in Denaro, an accounting
01:15:06
software company at nineteen. I don't know much about her, but she started her. I just went to her LinkedIn, by the way. Started her first six figure business when she was in middle school.
01:15:15
Goddamn.
01:15:16
Different game, different level. Again. Yeah. I
01:15:20
was I was I hadn't even grinded yet at that point. Yeah. That's crazy.
01:15:29
Anyways, so she's she's doing this thing.
01:15:33
One of the things we we said we were talking to her, but we were like, what are some of the, like, crazy science things that you're funding? And then she would say things that were like, her her thing was, like, novel, like, she's trying to find, like, a novel approach
01:15:44
at, like, an existing thing. I don't I don't wanna butcher something like that, which basically like a what you call a bold, a bold, bold science. So it's, like, basically, like, someone taking a new scientific approach
01:15:54
at an existing problem. So she'll go to universities, and she'll find,
01:16:00
research labs where they'll be like, this is the one researcher who's trying to do this thing.
01:16:05
But this, like, completely other way than the general field is going. And she's like, cool. I wanna fund that because those bold approaches, when they work, work in a really big way.
01:16:15
so one of the things we talked about just somehow in the conversation came up was, like, the,
01:16:20
like, birthing a child is, like, the natural way or whatever. Like, you know, woman carries baby nine months,
01:16:27
goes to the labor, delivers his baby,
01:16:31
dad snips the umbilical cord. Like, that's the the process as we know it today. Wait. But does the dad do it?
01:16:37
They they hear, like, dad, do you wanna do it? You gotta be Is that is that whatever be offered? I'm not doing that. On the in the moment, they're gonna be like, dad, come do this. And you're gonna be like, what? No. I'm good.
01:16:48
I'm
01:16:49
I'm holding her hand over here. I'm I'm busy, and they'll be like, no. No. No. Come. Come. Do it. And then you're gonna be like,
01:16:56
you're gonna hold the thing and be like, I don't wanna hurt this. Is this gonna hurt? What is this? I'm not doing that, man. I don't even wanna I won't even trigger toenails. I'm not gonna touch that
01:17:07
I don't wanna touch that big. You're did you do it? I did it. Yeah.
01:17:12
Oh, man. I don't The peer pressure
01:17:14
of six doctors and your wife who just, like, did a modern miracle, did a, like, act of human bravery and courage And then you're like, I don't feel comfortable doing this. Like Dude, I am not doing that. Wimp of the year. Like, I've already told my wife, I think I'm gonna pass out. I'm thinking a couple is in in the room. I I this is on no. That's too much for me, man. I don't know if I can do that. I'm I'm I'm not one of that guys. I I'm not that guy. Don't think my brother-in-law with my sister was,
01:17:43
give having
01:17:44
giving, having birth, giving birth, whatever.
01:17:48
She he, like, yawned at some point. And she was turned and looked at him, like, or are you tired?
01:17:56
She was like, no. Sorry. Just like, seventy hours. He's like, no. It's just boring.
01:18:01
Yeah. It is honestly kind of boring.
01:18:04
But yeah. Anyways, yeah, you better be prepared. You're gonna have to
01:18:09
So, anyways, birthing a child. So she was like, yeah. I think that's gonna be seen as, like,
01:18:14
unnecessary
01:18:15
sort of barbaric,
01:18:17
not like as, like,
01:18:20
scientifically sound
01:18:21
as, like, eventually we'll be able to kind of, like,
01:18:25
almost, like, incubate the baby,
01:18:27
and just, like, deliver the baby through,
01:18:30
like, essentially
01:18:31
a a machine that the a baby will be sort of, like,
01:18:35
grown and delivered
01:18:36
that way. And I was Have you met someone who's had a surrogate?
01:18:39
Yeah. I've met people who have a who've had surrogate. Yeah. I have. And they acknowledge that they don't feel,
01:18:45
they didn't love the kid the same as the other one.
01:18:50
Pretty first of all, did you ask Of course, I asked. Of course, is that not the that's that's obviously the first thing you're gonna ask when you hear about it? Or there's like a there's like a handful of questions.
01:19:01
There's a handful of questions, which is, a, like, obviously, how much does that cost?
01:19:07
It's gonna run you. Yeah. More than other women. Yeah. Where'd you find them?
01:19:12
And then, like, what did you do? Like, what was the relationship like? And then, like, my fourth question is, like,
01:19:17
did they ever try to hold the baby hostage?
01:19:20
Dude, I could still imagine you being the worst possible surrogate because you would micromanage their lifestyle.
01:19:27
It's like, hey, it's my baby in there. You you put
01:19:31
get up here on this treadmill. Right? But the the surrogate can basically hold you hostage, right, because you'll do anything. You'll do you're like, yeah. Whatever you want. Like, I'm I I have to give you what you want. Because I will do anything for that kid. But then the last the fifth question was, like, alright. But, like, did you love the kid as much as the other ones? And the answer was, At first, no. Definitely not. I definitely didn't.
01:19:52
They got honest with me. And I so I don't know if I believe that this is gonna be a thing.
01:19:57
But, yeah, I feel like if there's the option, it's kinda like the epidural,
01:20:01
like
01:20:02
so
01:20:03
I think when we were in the hospital
01:20:05
so my wife's insane and wants to only do natural birth and, like, feel all the pain for no reason, But she's like, you know, she's like, that's how I get down. I'm like, oh, wow. Oh my god. We are so I guess opposites do attract.
01:20:19
Like, I've taken the light version of epidural to avoid pain. You took the epidural.
01:20:29
Dog. You got your leftovers. I'll take it.
01:20:33
I'm not gonna waste it. I take it off here.
01:20:35
Yeah. You already opened it up?
01:20:39
So but the doctor had said ninety percent she's, like, eighty five to ninety percent of the patients in their hospital do the epidural.
01:20:46
Because, like, you know, it makes sense. Like, if you can, you know, not feel that level of pain, it's it's easy to see why somebody would choose that. So,
01:20:54
You know, if you just sort of extrapolate from there, you're like, cool. Would you like to also not have the nine months of pregnancy,
01:21:00
like, going on in your body?
01:21:03
If there was that option. Like, you really think people wouldn't take it? I think people would take it. Yeah. I think some people would. But I just don't I don't know if it's look at the Ozempic thing, dude. If you give people the magic pill the way out, like, people take that shit. Right? Like, if you get the cost right. That's a good point. I I do love People are going to avoid pain. Alright? They're gonna avoid discomfort and pain where they can. I I order DoorDash three times a day. Like, you think that people aren't gonna do this? They're gonna do this. You're right. Actually, I love magic pills. Whenever I hear someone who's selling, like, a magical cure or a magic pill,
01:21:34
I'm in. Probably won't work, but tell me everything.
01:21:39
Ozempic is a little bit of a magic pill. When I when I was taking it, it was quite magical. Did you take it?
01:21:45
No. No. I haven't taken it. You should. It it's awesome.
01:21:49
I guess I'm also kinda crazy in that way where I'm like, well, then it wouldn't be as satisfying. Like, I wanna do this on my own.
01:21:55
Yeah. Yeah. But having abs is pretty sick. So Totally.
01:22:00
I totally agree.
01:22:02
Two or three failed diets away from from breaking and going on the ziplock.
01:22:06
Alright. What else we got? That's all I got. Yeah. That's it. Alright. We're out of here.
01:22:11
Sam hit him with the line.
01:22:12
That is the pod.
00:00 01:22:35