00:00
I think that you've said a lot of amazing stuff for the past two years. I think what you just said right there actually might be one of the most valuable rents in terms of just money that you've ever said.
00:11
Yeah. I feel like I could rule the world and know I could be what I want to.
00:16
I put my all in it, like, today's all gonna roll. Let's travel never looking back.
00:22
What's up? It's me, Sean, and Sam, the vanilla gorilla.
00:26
Alright. We have a good episode today. Sean just said he thought this was an amazing episode. We talked about a lot of different stuff. You have a list. What did we talk We talked about, the surprisingly big business of greeting cards and ecards.
00:39
We talked about
00:40
the crazy Chick fil A tech stack and some ideas around that and creating a consulting com company around that. We talked about this crazy FBI takedown
00:49
where the FBI basically tricked thousands and thousands of criminals with a a pretty genius app.
00:55
What else? You you did a good bump boxes break down. And A bump box of a guy who's built a business that sells, subscription boxes to pregnant women. And, and,
01:05
their their their babies, and it's like forty million dollars a year. The babies don't buy it. They they might, but it's meant for the babies. Right. That's just forty million dollars a year in sales. And we talked about how this article that came out about rich people not to pay taxes. Well, we talked about how they actually get money to live, which was kinda mind blowing to me. And And we talked about one of my favorite childhood act and childhood movies
01:26
have that act young child actor has become a crypto billionaire. And then I got excited saying he's the billy of the week. But that's all to come in this episode. And do me a favor. Go to your Spotify. Go to your iTunes. There's a button that says subscribe or follow. Follow-up if you're on Spotify, subscribe, iTunes. Click that button because when you click that, we go up in the charts, we go up in the charts, we get more listeners, and we get more listeners, we could record more stuff. Please do that. Thank you and have a good episode.
01:52
Well, first happy birthday. You are,
01:56
you're, what, thirty one? Thirty two.
01:58
Thirty two now. Okay. Great. Good. I was feeling bad. I'm thirty three and you're always like, yeah, we're basically the same age. We're both thirty, thirty one. Well, I do it to slight you. I do it as a joke. Because you're only a year older than me, but I wanna make it clear that you're older than me still. Yeah. Yeah. Yeah. Yeah. And in my head, I I'm immediately listening to everything else you say, and I just start thinking of my head. Fuck. I'm older than Sam. And then I have to be like, what does that matter? Who cares? And then I get back? And I don't even know what's on. Nine thirty five. Okay. Great. I do it. Dan will feel even worse now.
02:29
My my trainer, by the way, he's at a forty, forty one, something like that. And it looks great. It looks like he's twenty five. And anytime someone's like, oh, wow. I didn't know that. You know, once they find out his age or whatever, he he's just like,
02:41
He he's like, I'm living to a hundred and five, and he's constantly watching videos of people who are, like, a hundred and five but healthy or, like, a hundred. And they have, like, you know, they're still, like, madly in love with their husband or wife. And he's just constantly watching these videos, these outlier examples to be like, that's me. I'm gonna have that life. Do you care about living till you're, like, really old? Yeah. Well, I tell everyone one thirty.
03:02
I say I'm
03:04
gonna be one thirty, but I'm gonna
03:06
I'm gonna act like a current seventy year old.
03:10
So, like, my, like, the seventy year old's now, that's what I'm gonna be when I'm one thirty. Okay. And why one thirty? Where is that number from?
03:17
I sent you a nice ambitious, but realistic number. I think that so I went out with this guy the other day, and he is a,
03:25
No. I'll I'll name drop. You look out kinda name drop. I went out with Lance Armstrong. I got dinner with Lance Armstrong. Dude, you weren't gonna say that? You were just gonna say I went out with this guy the other day.
03:34
Yeah. Well, yeah. Amazing.
03:37
I I I I had the reason I'm saying that is, like, it come from a reputable source.
03:42
And he had this, guy who worked at Adidas and Nike with him, this, like, huge rip guy who was, like, he's probably fifty five or so. And he was telling me that there's a direct correlation between lean muscle mass and
03:54
age. So, like, longevity.
03:57
So the people who have more muscle at an older age are more likely to live longer.
04:02
And so that was like a realization to me. So,
04:05
Anyway, that was, So two for one. You get to be jacked now and live forever.
04:09
Yeah.
04:12
Wait. What were we talking about? Oh, yeah. Living age.
04:15
But I well, but I so we just did this little thing. And let's get back into it. I got a card an email from my aunt, my aunt Debbie who's in her fifties
04:24
called I forget what it was called, but it was American greetings, was the name of the company, or the main whenever I get, like, one of these things, I scroll straight to the bottom and it says, like, the name of the brand, but then it says, like, copyright American greeting company. The, like, terms and conditions part.
04:36
Yeah. I'm, like, alright. That's the good stuff. I always like Wikipedia.
04:41
And it was this company, it's a greeting card company that does cause, like, can I pause you one second? That thing you just said that this podcast has, like, rewired my brain where that's all I do now. I'm, like, oh, cool. This thing is in my life. Who's behind this? How much do they make? What's the company? What's the backstory? Is there like, epic founder behind this. I was at the dentist, and he's showing me an x-ray of my teeth yesterday.
05:02
And instead of looking at the he's, like, pointing something in my teeth. He's like,
05:06
who makes that machine? I'm looking at the name of the software in the top left corner. It's like VM,
05:10
you know, VM Imaging And I'm like, I'm like, hey, can you hand me my phone real quick? I need you to I need I need to write this down. I'm gonna go look up this company. I bet it makes like billions of dollars doing this x-ray software for dentist's office. Or, like, he was, like, scraping my tooth with some tool. And I was just thinking, why isn't there, like, better divide? This is the same scraper they've been using since, like, I was ten.
05:31
Who if every dentist is buying these things, these things can't cost they have to cost a lot of money. Who's what's the company that makes these little devices? And are they innovating? Why not? You know, blah blah blah. So my brain has been like
05:42
I have, like, this chip in my brain now that that has to get to the root source of every product I feel, which is what you do. Whenever and your aunt sent you a birthday card. Well, when I see a building, like, a huge warehouse, if the where like, if it's a massive warehouse and there's a sign on it, I always look up What's the story of that? Right. I always do that. So, yeah, but I was thinking that, like, you know, when people are excited about AR or, like, when Google Glass came out, And they're like, oh, it's great. You'll be able to read your email, or you'll be able to, like, see directions, you know, like the map will be in front of your eyes. And I was like, the killer app of this is I just look at somebody and it tells me who they are. Like, I can just, like, you know, like, when you you stalk someone, you see someone interesting, you, like, try to look them up. You find their Instagram. You see what their life's all about.
06:25
I think it's gonna be amazing when we just have contacts or glasses. And I could just look at you. It'll be like Sampar, CEO of the hustle. Blah blah. Your last two tweets next to your face floating above you. And you have no idea that I just have, like, you know, there's nothing in targeted There's also practical stuff. Me and Sarah, we're walking on the street the other day. And Sarah saw a guy with a collared shirt. And she's like, I think we know that person, but I can't tell because all white guys with collared shirts look look the same to me.
06:49
So there's some practical
06:51
there's some practical implications. Dude, when I was a kid and I would use my fake ID, I had a fake ID, and the guy
06:59
was a white dude, but he had, like, a shaved head, and it was, like, he had clearly had black hair. But if you go to the Indian or the black stores with, like, a black, like, a different a clerk of a different race, they all thought that, like, all white people Yeah. It looks just like you. And so the the joke was you have to go to a, like, a person who's not white they all think we'd look exactly the same.
07:23
Did you ever do that with your kid? Like, you go to, like, you gotta go to the white card? I didn't realize that hack
07:29
but that makes perfect sense to me. Yeah. Do you think all white people look alike?
07:34
No. Not all white people look alike, but definitely, like, you know, John, Jeff, Jacob, you know,
07:40
I might mix them up from time to time.
07:43
Yeah. I understand. In the same way that, you know, I look like you know, a season sorry to everybody. You know what I mean? Right.
07:49
Yeah. But we were talking about American greetings, American greetings, and the reason I bring this up, huge company it's just crazy that this shit still exists. But I guess it's not that crazy. It's funny. Just to explain in simple terms, they do e cards. So you can send a dishwasher to somebody. Twenty dollars a year. Yeah. Twenty dollar year membership. And, they do above a billion dollars in revenue. They own multiple smaller brands, so they own, like, Jackie Lawson. I don't know. Have you ever heard of Jackie Lawson, by the way? No. You should Google this name. So, Jackie Lawson, go look at her website
08:18
And,
08:20
like, welcome to nineteen eighty two.
08:23
So just I I mean, whoever's doing the video on this, you gotta pull jackie Lawson. I love Jackie Lawson. Literally. Okay. So the the profile photo looks like, you know, some bootleg Carmen San Diego And then it says Jackie Lawson, and then, like, there's, like, there's, like, a mouse,
08:38
like, a computer mouse is, like, like, part of the n. Because probably, like, when she invented this, it was, like, new to be, like, on the computer sending cards to people.
08:47
And, this thing is incredibly popular. People love Jackie Lawson cards. She's like, really well known, sold her company, I think, to American greetings. And,
08:56
I ran a company for a period of time, maybe a year or two. It's called birthday alarm dot com. And I did bring this up, by the way. Yeah. I did start this company. But the company is kind of remarkable. I'll break it down. So
09:09
Michael and Zoci Birch were the investors of my previous company. This was their first win. So Michael's a programmer at an insurance company. He's like, this is boring. He wants to go to a startup. He comes up with this big idea to do a self updating address book. Meaning, like, what if you had a contact list that was, like, dynamic. So I'm in your address book. If I ever move, I can just change my address or my my email address or whatever. And it'll automatically update in everyone's contact list, you know, dynamically. So you have this idea of this.
09:41
You build this this product. It's really complicated. Not really going anywhere,
09:45
but he adds one feature to the address book, which is,
09:48
birthday. What's your birthday? And, which is ironically the thing that doesn't change. It's you don't need dynamic address book to do that. But he started sending it reminders. So, like, a little reminder would come out. Like, I should have got a reminder yesterday that said, hey, it's Sam's birthday today. Wish him happy birthday. And,
10:04
and this was before Facebook. So this is actually an incredible u incredibly useful thing. So people used to email him being like, hey,
10:12
Thanks so much for that birthday reminder. I would have totally forgot my aunt's birthday. You know, you saved me on that one. Or, you know, I looked like husband of the year because of that birthday reminder. And,
10:21
he's like, shit. Nobody likes my thing, but they just like this one feature. So he makes that the product. So he goes, he makes it birthday alarm dot com. And all it does is it reminds you of your friends and family's birthday.
10:31
And,
10:32
immediately, the the site starts to, like, do a little bit better, but not, like, not gangbusters yet. So he says, okay. How does this product work? I should be able to email all my fa friends and family and say, hey, add your birthday to my my birthday alarm calendar.
10:47
And,
10:48
And then he he does he at the time, there was no term for viral marketing. But he's like, I don't have a budget to do you know, I quit my job to go try to make it big the startup world. So I don't have a marketing budget. So I need one user to recruit another. So here's what I'll do. When I email all my friends and families to add their birthday to mine, and they go type in June fifteenth,
11:07
then it'll say, do you wanna save Sean's birthday in your calendar? And they're like, oh, yeah. Sure. Why not? You know, tit for tat. He just asked for mine. I'll take his. And then it says, cool. Your birth your calendar has one birthday in it. Who else is birthday do you wanna know? Send this to your friends and family. So that became the viral loop. And all of a sudden, he started getting tens of thousands of members.
11:26
Still a free product, but tens of thousands of users at the time to him felt like a million dollars. It was like, oh my god. I've actually made something that's growing.
11:34
And then he's like, alright. How do I make this even better? So he just he went all in on this virality piece. He didn't try to figure out the business model or things. He's like, how do I make this even more viral? And so he's like, well, today, there's still all these steps involved. I gotta
11:47
type in each person's email address. I have to figure out what to write. So he starts
11:52
one by one changing these pieces. He's like, oh, instead of you having to think what to write, I'll write it for you. Just copy paste this. Right? Here's a copy button to copy this into your email, a client. And then he's like, can I just send this to their whole email address book? And at the time, nobody was really doing this. And so he wrote one of the first scrapers for Hotmail where he where you could just log in to your Hotmail. He's like, great. I imported all your contacts just hit send and it'll send to all of them. And,
12:18
he's like, dude, this is kinda crazy. Like, he's like, for sure, Hotmail's gonna shut this down in ten days, but, whatever, ten days of growth. Let's do it. And so immediately, he wakes up next morning, and there's, like, a hundred thousand members. And it just keeps growing exponentially after that. And, you know, here we are. He started that website in, like, two thousand one. So twenty years later, you could still do that thing in Hotmail at Gmail where you import your address book They never were able to, like, fully shut it down. And so he's, like, that hack that I thought would last ten days lasted twenty years.
12:47
And the site started growing exponentially. So now it has, you know, it's had over I don't know, maybe a hundred million members at this point,
12:54
put add their business in this. Making, like, five million dollars here every single year? So at that point, it's free. Now what happens is his buddy Morgan,
13:03
he who's like a a a friend of his, sends up a link to, I don't know what it was. It was either Jackie Lawson, American greetings, Blue Mountain, one of these websites. He goes, dude, you should do ecards.
13:15
I made a I made an ecard website. You should add ecards because that could be the business model, sell birthday cards. Right? Don't just remind them of the birthday, let them wish them a happy birthday.
13:23
Turns that on immediately starts making ten thousand dollars a day or whatever. Numbers are not exact. In fact, we re released his episode. You can go listen to the exacts, but basically starts making money. That business with just like pretty bare bones. So it was him working on his wife working on it. You know, his sister-in-law did the books. And there was, like, you know, cousin did customer support.
13:43
It ran like that for a number of years and just had, like, you know, outsource people making e cards. And it was making at its peak four or five million dollars a year of revenue with most of that being profit, like maybe eighty percent profit at that time. And it ran like that for a number of years. He used that to self fund his next startup, a social network called Bebo, And then because he self funded it with birthday alarm, when he sold Bebo for, I think, eight hundred fifty million dollars, the the husband and wife duo, they owned, like, seventy percent plus of the company. He had self funded it using it as using this ecard website. And so when I went to go run his idea lab, that was still the cash cow that was paying for that fancy office you saw all those at Silicon Valley engineers, most of it was because birth to alarm was still cranking two million dollars a year of of profit, even though nobody was working on it. And there had been no updates like, multiple years at that point. And so then I took it and we tried to, like, turn it around and make it grow again. And so it started to grow again.
14:39
You know, after we worked on it. But because of that, I looked into Jackie Lawson and American greetings and Jib jab and all these different companies, and this space is actually pretty big. Yeah. Well, that's why I brought this up, because I knew I would get a story out of you like that. There's also one other company that somebody who listens to the podcast had told us. I'll give them a shout Have you seen this app called givingly?
14:59
No.
15:00
So it's a it's a new age version of of the same idea. So, giving me what they do, what they make easy is that they're like not just good looking cards, but a gift card to, like, any service. So, Like, it was my trainer's birthday. I wanted to get him something. I'd forgotten to give him a a gift. And so I sent him a giving lead, which was, like, a beautiful little ecard I made on my phone in, like, you know, five minutes. And then I was able to attach, like, a hundred dollar DoorDash pass to it. So it's like, oh, dinner tonight's on me is what I sent them. And, and so it was like so easy to send a gift and a gift card. And I was like, oh, this is actually kinda interesting. And so I talked to the founders, and their stats are honestly pretty impressive. People send a ton of these. And the way that they grew is a little unconventional.
15:44
They grew as a Snapchat
15:46
mini app. Which, like, you kinda don't hear anyone talking about. Like, do you ever hear about Snapchat Minnie's? No. I don't even know what that is. They they released this, like, app platform called Minnie's
15:56
like, you never really hear anybody talking about it. And then when they showed me their numbers, I'm like, dude, where are you getting, like, hundreds of thousands of users?
16:02
And they're like, oh, Snapchat. Like, people on Snapchat just send little cards back and forth to each other all the time. We're the number one mini. And it's like, what? And so I went and looked in the little mini store, and, but sure enough, they were like one or two at the time. So I thought that was kind of inter interesting, and it made me think, oh, I should do a deep dive into minis and see what else is actually working here.
16:20
That's that's fascinating. And that's we've talked about this, like, idea of, like, you need distribution first. And if you have that, you have everything. And, like, that's why I like Chrome plugins. That's why I like,
16:30
wordpress plugins. I didn't even know about minis.
16:33
Yeah. And, you know, I don't know if you need it first. There is definitely, like, a case for that. Other people say, no. You need a product people love, and other people say, no. You need a great team. And, like, the way I think about it is is this guy near Ayal, who I think also listens podcast. He wrote this book called Hook And, Oh, he's a listener. That's cool. I've I I've read that book. Yeah. And so he,
16:53
it is awesome book. And so he he had told me this once in my office. He goes,
16:56
every business is like a three legged stool.
16:59
You have growth.
17:01
You have engagement, and you have monetization, GEM.
17:04
And he's like,
17:05
you know, when you start your startup, you have none. You just have, like, you know, a stool with no legs. And then you need to get your first leg on there. It can be growth or it can be engagement, like a sticky product that people love.
17:16
He's like a good startup will have two. And if you have two, you have a pretty good shot of figuring out the third. The problem is there's a whole bunch of people here with one legged stools, trying to go raise money. And, I thought that was so spot on. And so then when I looked at companies, I just thought to myself, oh, Do they have all three legs figured out? Two of the three I'm okay with. One of the three I'm gonna wait.
17:35
Dude, I dig it. I, and I completely agree with that.
17:39
We have, like, a ton of ideas here. I I'm I'm really excited. Can I tell you something really quick though that I learned? Yeah. So do you remember is it called Pro Republic? What what was that article that got released with rich people? I think Pro Republic was the name. It was, like, the billionaire taxes. I didn't read it, by the way. So I don't know how much to say that. You don't have to have read read it. But there okay. So there's something going I didn't read it either, but it's not important because it's this the general topic of of this
18:04
of like, how rich people pay little taxes, and they do that by basically
18:09
and, like, I don't know how to bring this up without sounding like a total douche, but when you make little money, like, you get access to loans that are, like, one point five percent or one point two per or whatever it is. It's it's based off of, like, a lot of times they'll budget. People get the most free shit. Whether it's province or cheap capital or cheap anything. Yeah. Basically, like, when you sign up for, like, a big bank, you get, a line of credit like, I think it's seventy five percent of your of the amount money you have in there,
18:35
at, like, a one percent rate or it's, like, based off the London bond exchange. And I was curious about this, but basically a lot of folks like Elon and just most people who are wealthy or a lot of people who are wealthy they take loans, and that's what they use to live on. But in my head, I'm like, but you still gotta pay that back. So how are they doing that? And I went and talked to some bankers. And do you know how this like, do you know what the expectation is here? The expectation is that you actually live on those loans forever. Forever. Yeah. And your estate pays it when you die.
19:06
Is that crazy? Is that a crazy thing to think about? I kept thinking, like, how does the bank get their money back? And it's like, oh, no. No. No. Like, we expect that it's gonna be an outstanding loan for, like, fifty years, and we're just gonna keep loaning and loaning and loaning. And then when they die, they're snicker cut. They're not trying to make their money off you, the wealthy person. They're trying to take all of your millions and millions of dollars and lend it to other people who are gonna pay higher rates. So they're like, okay, we need to lend money. Where do we get the money? Let's get the money from rich people. How do we get the money from rich people? We offer them amazing terms.
19:37
Okay. Then what how do we make money? Well, we're gonna take that money and we're gonna lend it to people who don't have as much, and we're gonna charge them more. Right? Kinda sounds screwed up when you say it, but that's the business model here, I believe. Yeah. It's just like something that I didn't understand. I feel like I'm just a victim idiot. If I'm wrong, I might be wrong because I'm not a banker nor my bank nor have I thought about this stuff. It's just weird. I just thought that was weird, and that was totally, like, that was one of those things where it's like, Hello?
20:02
This is how the world works. I was like, I I didn't know that. I'm just, like,
20:06
you know, like, oh,
20:07
you're the CEO. How much do you make? Oh, wow. This CEO came out and said he's taking a one dollar salary for the year. What a great guy? And I was like, no. Obviously, that that just means he doesn't make his money off of salary. He makes it off something else. Okay. He's getting stock.
20:20
Okay. Great. Wow. He's getting all the stock stocks going up. You must pay a ton in taxes.
20:24
No. No. He he doesn't.
20:27
Why's that? Well, he doesn't sell the stock, so he doesn't realize any game.
20:31
Okay. Then how does he pay for like that jet? Oh, cause he just, like, lend he gets a big loan or line of credit off of his stock as collateral.
20:40
And so, wait, so he lives for free off that loan? Yeah.
20:43
Yeah, he does. He just has to pay, you know, one percent or two percent or three percent interest.
20:48
Oh, wow. That seems pretty good. Okay. Even better. Let's say he takes that money and uses it to invest now that interest payment is also tax deductible. So it's like just gets, like, kinda crazy how the advantages sort of stack up against each other.
21:00
He bought real estate. Great. Now he's gonna take this huge depreciation, you know,
21:05
on on the real estate he bought. And then if he sells it for a gain, he's gonna ten thirty one exchange it into another real estate property and pay no gains. It's it's pretty amazing. I felt like
21:14
When I learned this, I felt like I was sitting, like, I went to a fancy dinner table for the first time and they finally showed me, like, that small fork is meant for, like, taking crab meat out of the closet. I was like,
21:25
oh, that's that's for oh, well god damn.
21:29
I thought that's the kids fork. Yeah.
21:31
I just thought that was a little people. I don't know what that is. Anyway, I that was like a it just like hit me in the head. I'm like, duh. So that was the so I had a call with a tax guy, a tax strategist,
21:41
I'm paying for this, like, tax strategist because I'm like, okay. Where did you figure this stuff out? Is it worth it? My brother-in-law had found somebody through a thing. He and he saved him a bunch of money and he was telling me about it. I was like, I gotta talk to this guy. So I talked to him. It's okay, Jeff. And,
21:55
he's like, okay, you know, so what are your what are your goals here? You know? And I was like, I wanna learn what the rich people do to pay less taxes
22:02
and then, you know, decide or try to do some of those things if they apply to me. And he's like, okay. And I was like, so walk me through here. Like, I if I make this much money in a year,
22:13
I'm just doing this. I'm just writing this huge tax bill tax check here every every year. What do they do where they don't have to do that? And he was, like, just kind of, like, amused at my line of questioning. But in the end, he was, like, super helpful. He really, like, kind of outlined all the things. And then at the end, I was like, alright.
22:29
How does attorney client privilege work here? I was like, let's just say I tell you that, you know, this,
22:34
as part of my house, that's my home office deduction. Sometimes I nap there and, like, also, I store my dog stuff there. Right? Like, that's unrelated to my office.
22:43
So how honest can I be with you? And he goes, you can be totally honest. I recommend you do, but there's no attorney Clyde privilege. I can be subpoenaed.
22:51
He goes,
22:52
I'm not gonna do anything wrong because I don't have to.
22:55
Okay. Great.
22:57
Basically, you just need to ask for, like, red light, green light, yellow light. Like, where to Now he'll be like he'll be like, yeah. So, like, are you active or passive on that? I'm like, suppose I was active. What would the number be at the end? And then suppose I was pass it. And then I will give you my answer by the end of this. And he's, like, reading between the lines of, like, oh, okay. I understand.
23:14
We haven't even actually got into any of my stuff. But I wanted to ask all the questions upfront to him about, like,
23:21
like, I I I'm more fascinated with how the tag works. I don't even have, like, a very complicated setup. There's not really anything I could do. Because I'm not, like, Elon, I don't have this, like, complicated structure and all these shares I can borrow against in that same structure, but I more am paying this guy to tell me what other rich people do. And,
23:39
I'm fine with that. I think that's a great trade.
23:41
Do you wanna talk about you wanna go I've got one idea. So so I I well, I'm gonna do yours. You wanna do mine first? I mean, I can give you the summary and then we can get into it later. Yeah. Two years. Okay. Do you know who Paul's thing is?
23:55
I never met him, but I've heard about him, and my buddy is his business partner. Great. So Paul at baby bump.
24:01
Bump boxes. Bump box. So yeah. Sorry. So you'll actually know more about this than I do. So I reached out to Paul because, I don't even know how contacted him, but Paul Singh is a guy who started this thing called five hundred startups. They're not really around too much anymore. Well, you didn't start it. Right? Did he start didn't flourish. I don't know. Yeah. Maybe he didn't start it, but he was, like, there at the beginning. And so,
24:22
yeah, I I I don't know if he helped start maybe it's the right word. And he was just he was a guy there. He helped make it popular. And,
24:30
somehow,
24:31
he,
24:32
started traveling in an RV. That was his shtick was like, I he actually left San Francisco before it's cool. He goes, I I just wanna travel in an RV And years and years and years ago, he started a hosting company, like a web hosting company. And he wouldn't talk to me about it too much because it's kinda private. But he's like, basically, I make millions of dollars a year from cash flow from that, and I invest a large amount into privately held companies both brick and mortar and tech startups every single year. And I would travel just to meet new potential investments. And at one point, I met these folks who had this thing called bumpbox.
25:03
It wasn't very popular. And and so it sounds like you know the people from bumpbox. Right? Yeah. I know it's super well. Oh, well, then you probably know a lot more than I do, but let me tell you what I know. So he met these folks and he bought into it. He didn't start it, and he didn't buy it outright, but I think he bought into it. So for, like, two or three hundred thousand dollars, something like that, He bought a portion. I don't know how much it was, but basically, the whole shtick was
25:24
we know,
25:26
statistically,
25:26
like, where you should be in your pregnancy and, like, the the feelings that you're gonna have and the products that you're gonna need. And so we sell you a monthly box for fifty dollars. Well, let's simplify that part. I think it's more like
25:38
When you get pregnant, especially for the first time, there's, like, all these new things happening inside your body, outside your body, you're trying to figure stuff out. And there's, like, a million things that you're supposed to buy and get to do, but you don't know what they are. And even if you know what they are, you don't know which product to buy because you wanna buy the one that's, like, safe but also effective, but also whatever. And so a lot of reading reviews,
25:58
trying products. And so what Bumbox did, which is pretty genius, was they just said, look, we're gonna find the best products for every phase of your pregnancy, first trimester, second trimester third, and then post.
26:08
And we're going to package up into a subscription box. So you're just gonna it's just gonna show up on your doorstep. You don't even have to think and worry about this stuff anymore. And so Paul came in, and he's like, yeah, they're doing you guys are this is okay. It's pretty good. I think we could think of this as a tad bit bigger, and we could turbocharge this. And so now their vision is basically from conception to, like, eighteen, nineteen, twenty years old, a mother
26:28
is handling lots of different stuff and we wanna be the place that she turns to for a variety of different, like, needs to care for her kids. Right. And The company's pretty interesting. It's like forty million dollars in sales. He his goal is to grow the company two x every single year. And of that forty million in revenue, sixty percent is from subscription boxes, and thirty percent is from this thirty to forty percent is this other stuff. And when Paul came into this business, And he goes, these boxes are great, but let's just make more and more and more stuff for this person. So let's figure out everything the mom needs and let's just make it. And so now thirty, forty percent of their business comes from medical equipment, which I don't even know what that means, whatever. I don't know what they sell. So, like, I don't know if they're selling this yet or might not have to take this out. I don't know if it's out yet, but, like, for example,
27:14
a breast pump. So when you when when you're breastfeeding, you you're gonna pump in between feeds or whatever,
27:19
and,
27:20
insurance covers it. And so, you know, these things are expensive devices that you need, medical devices that the doctor sort of gives you that, you'll use for the first year or so of your pregnancy of of your after birth. And the other stuff they sell is they'll figure out what you want this, and they're gonna call you. And one of their insurance agents are gonna call you and say, Here's the fifty best types of insurance companies that you should check out. If you wanna buy this breast pump or whatever, there it's all covered by insurance, and then they make a cut off that lead. So kind of an interesting company,
27:52
that I wanted to talk about. And I wanted to talk about because, there's a few things going on here. First, this is the guy who has
27:58
made a lot of money,
28:00
Angel investing in tech companies, and he told me I never wanna raise money I wanna own as much as this business as I can, and we could either distribute profits to ourselves and our employees, or we could sell for a fuckload of money And b, I just think that it's kind of interesting. It's not, like, it's it's out of my world. You know, I don't have kids. I'm not a woman. It's just kind of interesting. What do you know about this?
28:22
So, Leeland, who's the
28:24
the the founder and it hit Leeland's wife. I don't remember his wife name top of my head, but they started this thing. They're amazing. He's been so helpful to me in e commerce.
28:34
He really knows his shit. And just awesome guy. I think they're based in Illinois or something like that. And, you know, super, super nice in the Midwest built this company out.
28:43
It's kind of a great company. And I I think subscription is really hard to do, but when you do it, It's fantastic.
28:48
And I think they've done a pretty good job of actually actually pulling it off. And the way he says that he's like, we're not a box company. We're a mom acquisition machine.
28:57
And, I'm like, that's absolutely right. And that's why they think bigger than just what what's one product we could sell them. Okay. Box might be the first. What's the second, what's the third, what's the fourth? Because we're just gonna acquire moms,
29:08
at an insane was insanely good rate and be able to offer them products that they're gonna need for, you know, the period of their, of of their child, you know, childcare some time. And I said to Paul, I go, you know, like, this is great, but you are doing a lot of stuff that I think is a bad idea, but it's a great idea. I mean, clearly, you're making it work, which is
29:28
you are not just stay you're not focusing exactly. You're you're focusing on the mother category, but you're launching loads of different stuff. And he goes, yeah, that's actually our goal.
29:37
And the reason we're doing that is, our our our whole
29:41
unique strategy is that we're gonna move quickly. But he's like, when you think about it, a hundred years ago at some board meeting, the guys at P and E or catalog or whoever it is, the big conglomerates nowadays, they go, you know, like, look, we could start building
29:54
you could start selling more soap or we could just buy all the soap and then buy all the razors and just buy everything that, like, you possibly use in your home and own the whole category as opposed to just focusing on this one thing. And even though tech focuses on this one thing, let's just do the opposite and say, you know, why can't we build a family of companies? And I thought that was pretty cool. It it broke my frame. It's a little different than what I've heard, or what I would have done. And I think it's neat to see something that's the opposite of what I like or what I what I would do. Calvio would be I think they did focus on getting Bumbox's core to work for a number of years. Right? That's not new. Obviously. Yeah. So so you you buy yourself the right
30:32
to try a bunch of new things by getting your core to work really, really well and get to scale. So I think they did that part. They weren't doing, I think, I don't think, five different things before. The other thing is, like, this idea is so simple, and when you talk to Lillian, you're like, oh, you're like a bad ass operator. Like, he's in the nitty gritty. He's like, oh, yeah. In Facebook ads, I can put I can copy paste this over here. If I do that, it's, like, it's just a little bit better. The platform doesn't really support it, but I can do it manually this way or, like, you know, they'll use it, you know, like, they're when they're marketing to people, they're, like, Yeah. We actually call I don't know if you've ever heard of this. Have you heard of, like, ringless voicemail?
31:08
No. It's just like this marketing tactic that he's like, oh, yeah. We call our customers. I was like, Don't people hate getting calls? He's like, oh, it's not a call. It goes straight to voicemail.
31:16
I was like, what? Is it, yeah, there's a way to call somebody that goes straight to voicemail and you leave a message. So it's a great way to, like That's brilliant. Staying in the email inbox and you're buried under five thousand other emails, the person might get one or two voice mails a day, and one of them can be from us. And people like hearing from us, and they hear a voice of a human being talking to them. Like, he's just doing a thousand of those small operational wins
31:38
every year. And I'm like, oh, that's why you win because this is a simple idea that I think nine out of ten entrepreneurs who tried the same exact idea would have failed. Same idea, same time. So why didn't he tell a portion of it if if he's a powerhouse. He just needs some help. Early on, I think they needed some capital, and I think they met Paul pretty impressed by him, and I think he's been a good, kinda, like, partner for them. But,
31:58
you know, if you if you offered them a deal now, I don't think they would take it. Right? Because he he's in a different position now than when it's just, like I mean, he started the company. Him his wife were, like, I think they were, like, at a conference or something like that, and they were just, like, walk. It was, like, you know, like, the parking lot or the, like, the water the hotdog stands, like, you know, far away because everything seemed convenient at an event. And while they were walking there, they basically, like, had this idea. They're, like, screw it. Why don't we do this? Like, let's start a business. Why don't we just go for it and they just, like, kind of decided to do it. And so, you know, at that point, you're re really green. You don't you don't know anything. Now he knows obviously a lot because he's been doing this for, I don't know, whatever, seven years or something.
32:34
Have you heard of
32:35
I'm making a quick pivot. Have you heard thing called the anti Galloway index?
32:41
I I don't know if it's a real thing. I know that a lot of people basically
32:45
make fun of Scott Galloway for being
32:48
absolutely wrong about all his investment advice and predictions. So there's this guy that someone turned it into actual festival. And it's crushing. No. No. No.
32:57
So there's this guy named Scott Galloway. Scott Galloway. I've had them. He's been nothing but nice to me, but a lot of people dislike him because he makes some crazy statements. He's,
33:07
they tease him for being real woke. He makes these predictions where he puts, like, the my the winners and losers of each year, and he makes these really bold predictions.
33:16
Yeah. And a lot of people attack and a lot of people in general make fun of them because his predictions I mean, I'm sure some of them are right, but, like, a lot of them are wrong, like, really wrong. Massive. Yeah. Like, one time he said that Macy's is gonna crush Amazon. And that's just an example. And some
33:32
shithead, who I love, made a thing called the anti Galloway Index, And if you so, basically, if you would have done the opposite of everything he said since two thousand and nineteen, tech companies that professor Galloway has predicted would fail have
33:46
out perform the S and P five hundred by a whopping sixty one percent.
33:51
No. No. No. They outperform the S and P five hundred and have the return
33:54
itself is sixty one percent.
33:57
Sorry. You know, during the time. And, you know, even if you it says, even if you exclude Tesla, which was one of his big bets that he said was fail, and it took off and said, even without that one, still twenty three percent, return. That's crazy, isn't it? This is hilarious. Who made this? Let's give him a shout. I don't know. Oh, we would know. Okay. That's hilarious. This is cool.
34:16
Yeah. Let's so, okay. Here's the idea, by the way, which is,
34:21
Is there I think there is. There's some new products that are coming out
34:25
that let anybody
34:26
create a basket of stocks
34:30
that's, like, like, for example,
34:32
I think there's a company called Doji that's doing this DOJ.
34:35
And what they do is
34:37
you can go create I can go create the Sean index,
34:40
and it's five stocks that I'm investing in. And you can actually put your money into my index and buy it buy those stocks. And then it'll show over time how my index is performed.
34:50
And I can make the tech index, and I can make my, like, high risk high reward index or whatever. That's my understanding. I haven't used the product, but my understanding is it's kinda like that, which I think is an awesome idea, by the way. What do you think of that idea? Yeah. I mean, why can't you do that on,
35:04
I I've mentioned them before. I think it's called, like, bull bull something.
35:09
There there's that one, there's that one Israeli Robinhood
35:12
competitor, and they've done this, it's called copy trader. And you would create
35:16
weebill. Is that what it is? Weebill.
35:18
And you could do this on that platform. I think it's think it's awesome. Yeah. It seems really cool. I don't know if I get some incentive by, like, sharing my basket, but that would be, like, a really cool model where, essentially, I get small cut of the assets that are invested into it if we perform or something like that. And and then you could see, like, who's right, who's wrong, and not just people who cherry pick I invested in this one thing and it's done great, but they don't tell you about the five losers they had. Here, it's, like, all on the record, what you what you picked, and then, you know, you can see, like, the Gallow index. How I think it's amazing. So you wanna talk about some of your ideas?
35:51
Yeah. Sure. Which one do you wanna do? So
35:54
Have you heard about this Phantom Secure thing? I thought this was pretty sweet. No.
35:58
So,
35:59
okay. So there was a story the other day about the FBI had this huge crackdown
36:04
on criminals. And I was like, okay. That's interesting. Tell me about it. And so I was reading it. And in there, they were talking about this,
36:12
the story. Okay. So there was this app called Phantom Secure.
36:16
And what Phantom Secure was, it was marketed basically as a as an app that you can use if you don't want, you know, anybody to to see what you're writing here. Right? So, obviously,
36:26
criminals are like, hey, that's interesting. I'd I'd rather right there than on Gmail, right, where where my stuff is stored on a server somewhere, and I can get, you know, those those records can be get subpoenaed or whatever. And so,
36:37
Fantom Secure
36:39
at its peak had twenty thousand users.
36:42
It'll be eighty million dollars off those twenty thousand users to just how, like, math, because you would pay to use it. Right? Because for you, you're, like, this is a business tool for me if I'm a criminal.
36:51
I need secure messaging.
36:53
I'll pay for this. And so they were making four thousand dollars per user. And just for, like, comparison, WhatsApp makes, like, two dollars per user. So, you know, four thousand dollars per user was it's like an enterprise product criminals. So why were they paying for that versus, like, the other things, like telegram or whatever it is? Because this was even more secure. What you were as you were getting here is you're not just getting an app. You're getting a phone that has been wiped.
37:17
All the, all the other apps are gone. There's only a secure messaging app on the phone. That secure messaging app will self destruct under certain conditions if you're, like, you know, arrested or you trigger it or whatever. Somebody misses that mess up password three times. So it's a, like, It's a burner device designed for criminal communications.
37:36
CTO gets arrested.
37:38
The only way you could even get into the app was through referral. Right? So So this thing existed. They arrest the guy, and criminals were like, oh, shit. We don't have this app anymore. So the FBI, the these I don't know. The story is, like, these two detectors were out to lunch one day, and they're like,
37:52
Why don't we create another phantom secure? But we own the thing. We own the back channel. So they created this app called Anan, like anonymous,
38:01
and they put it on twelve thousand phones. It took and they let it be out there for eighteen months for criminals to use and start to trust and refer other criminals onto it. And the whole time, every message is going to the FBI six secure servers,
38:14
but they just waited. They just let the thing spread like a virus all throughout the criminal organization. And then they just took everybody down. And I was like, that is a bad ass story. How did you find that? Props.
38:26
I don't know. I saw this story. I just clicked it. It's it's amazing. So
38:30
do you think okay. So I think that I actually think this is an amazing idea, by the way. It sucks that people were using it that way, but I I think it's an amazing idea, kinda, like, silk Road is like an amazing idea where it's like, yeah. Like, it's cool to create, like, a marketplace where you can sell anything, but it's kinda shitty. Like, I don't wanna support anything where, like, Right. Who are the people that want a marketplace that'll sell them anything, even different stuff than I can sell on eBay? Oh, right. You know, drug dealers and, like,
38:56
sad. It's like So weapons do, like, I'm not, like, in favor of actually everything. You know, I'm not actually a true libertarian because I do think that, like, some stuff should be illegal. Right? Right.
39:05
But
39:06
I am incredibly
39:08
bullish on things like, what's it called? So there's duck dot go. Do you see duck dot go? They just took took a bunch of funding. Oh, I didn't see that now. Yeah. They sold a hundred million dollars worth of,
39:19
of secondary shares, and they're doing over a hundred million in revenue. And then also, do you know proton? Is it called proton male? Right. The the Oh, are you laughing at the state funny? No. No. No. I, like, I haven't heard the funny thing is all these ideas I remember hearing about, like, Duck dot gov
39:34
six years ago, I remember reading about it being like, oh, that's kind of weird. Like, I thought it was, like, she Does anyone care, like, Do people really care? No. It doesn't seem like they care, move on, proton mail, signal,
39:45
all these apps, and then They were right. Their core insight, which is that people are gonna care about privacy. People are gonna care about not being tracked by big tech companies, not being advertised too. And they're gonna care about not having their all their messages
39:58
stored forever in a way that could get leaked or hacked. And, you know, you get canceled or you get your business secrets you know, outed like Sony did. Right? And so
40:07
all those ended up being true. And at the time, for years, they looked like
40:12
non winners, the people weren't really using it at the time. I totally agree. I thought it was stupid. I'm like, Doctor. Go. What are you talking about? Now I, it's my, it's my, it's what I use.
40:22
You use the graphic as your default?
40:24
I use it often, and I'm starting to use that as default. Yeah. And,
40:28
do you use brave because brave is the new one that I think fits into this category. Great Brown? No. I haven't yet because switching from Chrome is shockingly challenging.
40:37
Right. But switching from anything, switching from mail, messaging, they're all they're all a bit challenging. A bit easier.
40:43
Isn't it why? Like,
40:45
search switching my search thing? Yeah.
40:48
I mean, I could probably get good results on Bing or Google. I mean, I I I'm just really trying to go to the Wikipedia or Quora or Facebook or Twitter. Right.
40:57
I'm pretty I'm pretty sure that, private browsing, basically, you know, like, a brave, brave or a brave, like, company five years from now, we're gonna look at it and it's gonna be just like duck, duck, go, or signal,
41:07
in that, like, it just takes over slowly but surely.
41:11
I agree. And I think that ten years from now, we're gonna say, like, I can't believe you used to use x y and z, and you would just do that. Like, that's shocking to me. Right. You used to just give up your location to to anybody to be advertised to. Right? You used to, like, elect Right? You used to just have like a hot mic on in your house all the time. Right? So those are gonna seem like
41:31
strange strange
41:34
That's the inflection. So the other day, if you didn't listen, we had this guy named Mike Maples on, and he was kind of a genius. And he just he talked about inflections. And he's like, what I I invest in early stage stuff And it's pretty impossible to predict what's gonna be big. So I try to use some frameworks, and I just basically think, like, you know, what interesting things, what interesting in reflections are gonna happen in ten years. It's gonna make x, y, and z possible, but it's not possible right now. And I'm gonna try to get into it. So, like, for example,
41:59
Uber, what made it possible was everyone started having really great phones that had GPSs in it. Without those GPSs, it would have been very challenging to do this. Right. And one of those inflections that I believe to be true, and I'm trying to put my money where my mouth is and invest stuff like it is this privacy thing. I believe that that I believe that to be true. I believe that's gonna be a big thing coming up. I don't know who's gonna win or what the, what the and result will look like, but I believe you want to make it fun. Right. Right. You know what to look for and you know what's gonna look strange now. Right? We talked about Guardian that app on your phone that, like, it's like a auto VPN for for your mobile apps, brave browser, I think fits into that. You know, when Mike Mable was on, he said something really fast I thought was actually super insightful that we didn't really go into. He goes, he goes every, like, kinda era of tech.
42:45
The old valuable thing becomes, like, completely commoditized, and there becomes a new valuable thing. So what does that mean? So he goes, you know, back when it was, like, at first, you were selling PCs.
42:55
And all the money to be made was in the hardware.
42:58
And then you had, like, Microsoft and others basically come up and they're like, cool. IBM, you be the hardware,
43:05
we're gonna be the software. And then, like, all the money shifted from being made in the hardware to the hardware became completely commoditized and all the money was made in software applications.
43:13
And then it was like, oh, software applications are are, you know, like, where all the money's made. And then people started making services like Google and Facebook. It's like, wait, it's a free software application. So then how do you make money? It's like, because data is the valuable thing. You don't realize that. Right? Microsoft doesn't realize that. They're gonna charge you for the software. We're gonna give away free software. Where, but we're gonna make all the money on the data. And it's like, okay. Great. And the shift that's happening now is that data's the thing that make money. Ma'am, we're gonna make our data open. Open source. We're gonna make our blockchain open. Anybody can build on top of it. And, we're gonna go open data. So then where's all the money to be made? Then you have, like, kind of like a new answer that comes after that. And so I thought that was, like, such a spot on
43:55
observation.
43:56
And it's, like, that's how you observe
43:58
That's how the next, you know, hundred billion dollar, five hundred billion dollar company looks nothing like the last one. If you're just looking to match, what's the next Microsoft, you're never gonna think it's Facebook, this college social network that's free. Right? You're never gonna think it's Google, the search engine that's free. You're gonna think it's supposed to look more like or like Microsoft, this like enterprise paid software thing. But, no, it keeps switching because they they react to it in that way. And so
44:22
like, that's why, you know, I got kind of made fun of when I was talking about Bitcoin. But Bitcoin, I think, is an example of this where they took the most valuable part
44:31
Facebook and Twitter, which is the the social graph and the data that's on that's underneath it. And they were like, nope. That's gonna be freely available. Anybody can take our data. You can make a better version of Bitcoin. You can, like, you can make a new skin, make a new client. You can make a fork off this.
44:47
The data is all open, open chain, which Facebook would never give you access to their database that shows you every person, their photos, and their friends. You can never get access like that. It's their most prized possession.
44:57
And Big Cloud basically says, that's now free. Instead, we're gonna make our money on these crater coins. Right? It's a different method. I think that you've said a lot of amazing stuff for the past two years. I think this little rant right here
45:08
might be the most, like, not valuable in the sense of, like, whenever you talk about, like, fluffy bullshit, that's useful of, like, I need to have confidence.
45:16
Yeah. Like, that is useful. I call it fluffy, but it's incredibly useful. I think what you just said right there actually might be one of the most valuable rants in terms of just money that you've ever said. I think that,
45:28
I think that I
45:30
do not have the ability to build pretty much any of the things that you're discussing. I don't you might have the ability, but I certainly don't. I don't think you do either. But I think that if you are listening to this and you think you have the ability to do some of this some of this stuff, I think
45:44
Like, there you we've very clearly just said, a thesis
45:48
of what, like, the world's gonna be like in ten years, and I would bet my own personal money that that actually is gonna be true. And I think is gonna be,
45:55
not just true a little, but, like, true, a significant
45:58
amount. Right. And there's not just one trend happening at once. Right? Like, I remember
46:03
talking to to Alex too, the founder of calm. And he just believed that, like, mindfulness
46:08
and being, and, you know, calm and meditation was gonna become a bigger thing. And there was multiple years where it was not getting it was not growing very fast because it wasn't a thing. And then sure enough, people started to feel really teogged with technology. They started to feel really busy and constantly on, and the mobile phone was too much. And then, wow, there's this app
46:28
that like, is actually designed not for me to constantly use it and check it, keep checking the notifications over and over and over again. This app is to calm me down in mindfulness and mental health became a thing. And it's like, yeah, mental health became a thing, and he was prepared. He was ready with a solution for that that he had been baking for years.
46:44
Yeah. So I I think it's bullish or bullish. I think it's amazing. I think this would be a thing. You wanna do a couple more. You wanna do this Chick fil A thing. So
46:51
I read this I read this blog post or this article that the Chick fil A tech team put out. And, if I'm not the biggest Chick fil A customer, I'm top five easily in the country. So, you know, so anything Chick fil A I'm gonna read. And what they were talking about was, like, Chick fil a using AI machine learning blah blah blah. And I was like, oh, let me see what this is. It is some bullshit. And I started reading it. It was actually pretty interesting. First of all, ninety percent of it was just over my head. But I thought it was pretty fascinating. What they were saying well, first two things, they kinda, like, they put their stake in the ground, which I appreciate. They go
47:24
Chick fil a is, you know, a restaurant that's sort of different than others. We're only open six days a week, but we do more sales than people that are open seven days a week. Staller thing that says. I was like baller, like, strive to be Chick fil a, you know, like, I wanna be the Chick fil a. I wanna work less and make more,
47:40
than somebody who's working more. And then the other, you know, the other thing I thought about was, like, a lot of people hate Chick fil A because they're, like, kinda, like, overly Christian and, like, have, like, they're, like, anti gay marriage and stuff like that.
47:51
And I'm like, oh, that sucks, but, like, this chicken is so good. I'm gonna eat here. I, you know, like, the chicken wins in the end. What I would always say, it's like,
47:58
I can like R Kelly's voice, but not like him.
48:01
Like, I can admit that I believe I could fly is like a banger. And also say he's a horrible human being. Oh, so you're not invited to my daughter's birthday party? Yeah. Like, I could do both. It is possible to do both. So with Chick fil A, it's like I wanna stuff my mouth with chicken and then be like, you guys you guys are wrong, you know, like, that's how I wanna be. So anyways, I'm I'm like, you wanna be like Chick fil A a product so good that you can actually be bat shit crazy or even offensive and still the person who disagrees with
48:27
you they need your product. It's that good. It's must haves. So then they were talking about their tech. And they were like, well, our stores when we designed them, we thought they were only gonna handle, like, let's say, just for simplicity, say, a hundred orders, hundred customers a day or whatever.
48:42
But
48:43
the actual usage, the demand is so high for Chick fil A that we get three times more
48:48
output
48:49
than the store was designed for. And he's like, so how do we do that? Right? Once you design the store, it's kind of it's already built. You can't really go back and change it. So we've had to use technology to get three x the output that the thing was designed to do. He goes, So the first thing we tried to do was, can we, like, predict demand better? Right? So if you wanna pump orders out faster, instead of waiting till after the order happens,
49:11
I should I should just say, hey, there's always a lunch rush at noon. So I'm gonna throw a bunch of fries in, and I'm just gonna know that I get this much demand. He goes, But the problem is there's too many variables. You know, a soccer game ends nearby. You get a rush of customers. The weather changes and that that causes a dip in customers.
49:28
You know, there's too much traffic on the highway that's caused a dip. So it's too unpredictable. You can't just say, Fridays at noon are always gonna have this much demand.
49:36
Too many external variables. Because so what we did do instead
49:40
was
49:41
we put like hundreds of sensors inside of a store
49:45
so that in real time, I'm basically taking the, you know, like, the order as the person's typing it in to the to the machine, and that's
49:53
that's,
49:55
being matched with a sensor that tells us how active the fry machine is, and then it gives a signal to the worker to basically, like, hey, dude, put more fries in, there's gonna be more demand or whatever. Right? Like, they're taking all these signals and how many people in the drive through times this, times that, and you're basically making predictions of do they need to make so that they can get that extra twenty percent of orders done per hour for throughput.
50:16
And so I thought this was kind of interesting, and I don't even fully understand the model and I'm kind of like
50:20
I'm kind of like,
50:23
what's, like, it's not like mansplaining. I'm, like, dumb splaining. Like, the thing I just said is not actually what they do, but it's the essence of what they do, which is they take a whole they have a hundred send hundred, like, sort of smart devices and sort of And my personal podcast is is we just So, like,
50:37
they just they just it just it just bump boxes. All they do is they just sell shit that, like, I'm in need. That's all I believe. They're not, like, expert at Facebook ads or experts at, like, deal making for, like, supply chain. So, I mean, they're they just do that. Right.
50:52
So so the point is there's like a hundred smart devices into Chick fil A that are feeding into a machine learning algorithm to put something out there so that a frontline worker who makes, I don't know, sixteen dollars an hour
51:03
is able to be more effective and they're able to get more source more sales per square foot. And so I started thinking, like, first of all,
51:10
I had no idea that, like, kind of old school companies like Chick fil A
51:15
are that deep into, like, adding technology into their stores and their services.
51:20
And it made me think two for of two ideas. The first is
51:25
Those people should spin the engineers working on that should spin out of Chick fil A and then go offer this as a service to every other restaurant. It's basically like, hey,
51:34
Chick fil a spent fifty million dollars over the last five years developing the technology to make their store smarter.
51:41
So we generalized it, and it's a product for you. Right? That's my my old export framework. They should export this idea from Chick fil a and make it available to any any restaurant chain. So that's like the first idea. The second idea is
51:53
what are the companies that are like McKinsey or like a consulting company? Because I assume Chick fil A when they go out in the job market, they're trying hire
52:01
machine learning and AI engineers. I bet they're finding it pretty hard to compete with, like, Google and Facebook and open AI and all these other companies. Like, what what great engineer is going to work for Chick fil A? Right? Like I think you'd be surprised.
52:13
You know, who who crushed it with,
52:16
tech stuff or relatively speaking was Walmart.
52:20
Walmart had this amazing thing called the Walmart InnovationLab in Silicon Valley. Yep. It was pretty sick. And I went to, I was reading the other day about the more most beloved brands amongst young people, and it's, like,
52:33
target. What was it? It's like vans Starbucks.
52:37
One other one. And, like, the number one most loved brand is Chick fil a.
52:42
Right.
52:43
I'm fair enough. Maybe some people probably something to pay for graduate
52:47
is going to work for Chick fil A. They're cutting against the grain, but I think most people are gonna go towards more traditional brands, which really told me the way most companies are gonna solve this is not by having as much in house tech talent
52:59
as consultants that basically take good tech talent but, like, hypertro hypercharge them to get them to go faster. And so I'm curious. I bet this exists, but I'm curious who's building like a Mackenzie type of company, like a bad ass consulting company that is only
53:15
tech consulting. It's hardcore engineer. It's engineering
53:18
specifically around, like, the new age stuff of machine learning and AI. And I think that you could build a new Mackenzie Deloitte p w c,
53:27
that is basically
53:29
when your company needs
53:32
tech tech when your company needs tech answers, You basically hire this high price consulting firm that comes in, and these guys are not suits that are great talkers. These are and make great pitch decks.
53:43
These are engineers who come in and they actually build, and they teach your team how to build and they build themselves. Wouldn't they venture or all these guys offer that, you think? They do offer it, but I think their brand
53:54
is not branded as this. And so Right. I think there's an opportunity to come in and say,
53:59
we dress differently, we talk differently. We don't even do we don't have these ten other offerings that McKinsey has. We are actually the best. If you really wanna hire the best when it comes to engineering, you know, all of our guys are straight out of Facebook, Google, Stanford, Harvard.
54:12
That's our crew. And these everybody's got a computer science degree. You know, this is our CEO. Look. He's a nerd. He's got Cheeto dust on his shirt. Like, that's who you're dealing with here. Whereas today, I know that McKinsey and others are, like, offering
54:25
offering these as part of their services. And in in addition to, like, tax planning and, like, ten other things that they're gonna do, you know, like, financial audits and, like, other shit. I think there's an opportunity to create like a big four type of consulting company if you just went all in on engineers.
54:41
I'm on I I'm on board. I think it's cool. I I think that any engineer who's smart though would never wanna start this business because that would be hard as fuck. But I do think that,
54:50
There's so many cool things that started as agencies that eventually they create their own software and it becomes bad ass.
54:56
So, for example, I do think it would be cool to do this for five, ten years, and then eventually just make the software and you could become it it would be a really easy way or not easy, straightforward way to have a bootstrap software company. So have you ever heard of consensus?
55:10
No. What is it? So consensus is a, it's it's of it's a version of this.
55:17
It's in the crypto space. So it was started by this guy Joe Luben, who was, like, one of the first, kinda, like, six guys backing,
55:24
Ethereum.
55:25
He was, like, I'm on it now. He was, like, Ethereum pre launch. I think he was one of the main funding sources, essentially. He came from the finance world. And, he believed in in Ethereum. And so he he's known as one of founders of Ethereum. Guy basically became a billionaire off of Ethereum.
55:39
Takes the bill he he takes that. He basically spins off Ethereum launches. And instead of sticking with the Ethereum Foundation, He creates consensus.
55:46
Consensus is like, we have an office in New York, LA, Shanghai, whatever. Right? Like Tokyo, whatever. They've, like, kind of a traditional consulting model. And,
55:54
weren't just doing consulting, but what they do is they they had, like, in house projects. So, for example, Metamask, which is like the most popular Ethereum Walllet, I think, that's built into a browser.
56:05
Was, like, either incubated there or they, like, kinda, like, found the guy who built it and brought him into consensus, and and that was one of their projects.
56:12
But they basically they make, like, they'll go to, like, Mastercard or Visa and be like, you guys keep hearing about blockchain. Right? Don't you need, like, just a a group of blockchain like specialists who can come and teach your company how how you should be using block chains and we'll consult with you that we'll build projects for you and Like, we'll be kind of this, like, hybrid, like, agency
56:34
incubator,
56:35
consulting company type of thing. And they do, like, I think they said they forecasted, like, sixty million of revenue in twenty twenty one.
56:42
Now I should say I personally think consensus is kind of a shitty company. They hired, like, a thousand people
56:47
I don't think they had, like, the business fundamentals to support any of that.
56:51
You know, so so I don't think consensus itself is gonna be that successful, but that's an example of somebody who said cool.
56:57
All of the Fortune five hundred is interest is curious and interested in this new edge technology.
57:03
We can brand ourselves as
57:05
the, like, defacto group of if you're a big fortune five hundred, come talk to us about blockchain. Do you know what I mean?
57:12
This consensus company is fucking nuts. Started just recently. Oh, no. Two thousand fourteen. Yeah. It started right after Ethereum.
57:19
They do did this guy Joseph Lubans
57:22
help create Ethereum?
57:24
Yeah. Like I said, he he was basically one of the big, kinda, like, financial backers early on and kind of helped. When they were pre launched, he was involved, when there was, like, this group of seven or eight people that were helping build it. And they each had it in a role in a second years. The shit is creating. It's such a short short time is crazy. Do do like, do you know that one guy,
57:43
Okay. So what was that Disney movie called, like, the Secret Service kid or, the first kid? You remember first kid? Okay. Yeah. I don't know where you're going with this. Okay. You you remember that movie? You remember the kid actor?
57:56
I don't remember my
57:58
He was also in the in the movie, Mighty Dux,
58:02
Oh, which one was he in mighty decks?
58:04
I don't actually know what he was in mighty, what the name was, but his name's Brock Pierce.
58:09
Okay.
58:10
Do you know who Brock Pierce is? He's also in Sinbad?
58:14
Yeah. Well, no. Sinbad was the,
58:16
the, the lead secret service. He's security guard, first kid. Okay. Do you remember this movie? I love this movie. Yeah. It's great. Right? Okay. Yeah. This guy's name is Brock Pierce. He's a Bitcoin billionaire now.
58:26
What?
58:27
Yeah, dude. Google Brock Pierce. So he was a kid. He was a in mighty ducks, he plays young Gordon bombay. So he's not one of the the kids. He's he's the flashback of Gordon bombay as a kid.
58:39
Yeah. But he was, like, a, a well known actor. Like, he was in,
58:44
first kid was a thing. He was in a little big league. He just did all, like, the nineties, like, kid movies. Kid movies. Yeah. Every movie. If you if you are born in,
58:53
in the eighties, you recognize who this kid is. If you're thirty one like me and Sam, then you,
58:58
you recognize who this guy is. Dude, Google hip. He's a bit he he's worth like a billion dollars. That's hilarious. You'll recognize him. He's got he's a Bitcoin crypto guy. He wears that stupid hat.
59:09
It's a stupid hat now? That's strange. Google, I go to images. Go get Brock.
59:14
Oh, okay. Yeah. I see them. Is that yeah. He's that stupid hat leather vest guy. Like, that's what he wears. Like, it was a Puerto Rico. Dude, that guy is a is a billionaire now because he was in on crypto in, like, twelve thirteen fourteen. He's like, he's a k. I need a I need all those royalties from the first kid.
59:30
We're putting it into ETH. We're putting it into ETH crowd cell. Let's do this. It's just the amount of wealth that this is has created and so quickly, it's just crazy.
59:40
It's just it's fun. It's such a fun story. But Brock Pierce, the fucking first kid
59:46
Gordon Bambae when he was a kid, whatever the guy's name was. He's a Bitcoin billionaire. He's he's he's a billionaire of the week. That's it. Is that the other
59:54
thing. Two of my favorite things in my life were mighty ducks and Bitcoin,
59:58
and, this guy's involved with both of them. Now I don't know. But on I read his Wikipedia the other day. He's got, like, some shady shit going on where I mean, obviously, if you kinda look at him, he kinda screamed shady, but he, like,
01:00:10
his partner was, like, raping kids. I mean, it was pretty fucked up. And, like, if your partner's doing that, I'm not saying you're guilty. But I'm saying, like, you probably, like, are involved. Like, I I just yeah. Like,
01:00:21
where there's smoke, there's fire type of thing. It's kinda fucking weird to me. And,
01:00:26
So there's, like, a this guy's got a lot of this guy's gonna be, like, the modern day McAfee. You know, like Yeah. These guys Maxine, he's, like, became a billionaire and then also, like,
01:00:36
like,
01:00:37
did some crazy shit in
01:00:39
botswana or where the fuck he went. That's what this guy's gonna do. But anyway, rock Pierce, crazy. Right? That's crazy.
01:00:46
Okay. By the way, I also have this like a little calculator in Excel that I should publish, which is
01:00:52
Will the Winkle Vox get the Winkle Vox twins get the last laugh? Which is what does the price of Bitcoin need to be? For them to end up wealthier than Mark Zuckerberg for taking, taking their idea and making Facebook.
01:01:04
And,
01:01:05
and then I thought about it and I was wonder if Zuck just own some Bitcoin as a hedge to be like, you'll never you'll never pass me.
01:01:12
But I I don't think he's got that petty streak I'm thinking about selling my Facebook stock because I think, like, I've totally done a one eighty. I think Facebook's wack as fuck now. But,
01:01:22
why?
01:01:23
It's just lame. Like, who uses that now? I mean, Twitter's just kicking. It's just whack. An Instagram, I think, is even stupid now. I love how you're, like, who uses that? Like, a billion people could raise their hand and be like me every day multiple times a day. I just think that, it's just lame. I think TikTok is so much better and more positive. I like it more
01:01:41
But I think that, Zach is someone I would never bet. Like, I just think that he's just the greatest in terms of
01:01:49
Did you see the video of him spear hunting recently?
01:01:52
No. What is he doing? Oh, dude. You gotta Google this.
01:01:55
Google Mark Zuckerberg spear, and there's this video. So he, like, went hunting or whatever. Or he and he went on a hunting trip. I think that might be separate. And he he's, like, at this little, like, kinda like a throwing range, and there's, like, a giant target. And then you see Mark Zuckerberg in slow mo running up at it with a spear and then launching the fear and getting a bullseye in the target.
01:02:15
And it's just like
01:02:16
it's everything you would expect out of a Zuckerberg video, which is like, you know, two parts
01:02:22
awkward robotic, one part, like, sort of fearsome and weird at the same time.
01:02:28
Yeah. I'm looking at it now. I mean, this is just
01:02:30
Yeah. Wow.
01:02:32
You got it. By the way, you you said TikTok, you should,
01:02:35
follow this TikTok account. It's amazing. It's called vitalic doing things.
01:02:39
So
01:02:40
vitalik, who's the cofounder of Ethereum.
01:02:43
He's also like zuck, like, hilariously
01:02:46
awkward. I really love the guy. I think he's, like, When he talks, yeah, he might have, like, kind of an awkward way of talking, but I love his thoughts. I love his brain, basically. And he seems like a very genuine guy.
01:02:56
He doesn't just, like, chill Ethereum and, like, crypto and say it's the best thing ever and all that. Like, he's just, like, way more reasonable and clearly, like, mission driven. I'm looking at it now. His stories have amazing, by the way. Like What's like, like, an adopted Russian kid or something? Do you do you know how this guy, like, got started in crypto?
01:03:13
No. So he's eighteen years old. He, like, discovers crypto.
01:03:17
He he starts by just he agrees to write free
01:03:21
articles for Bitcoin Magazine back on Bitcoin was like super underground at the time. And as, you know, Bitcoin Magazine paid him three dollars and fifty cents per article. And he's like writing all about Bitcoin and, like, all the cool things you're gonna be able to do with cryptocurrencies. He's just like a kid, and he used to, like, go to different crypto projects and meet them and be like, hey, I'd love to, like, help or, like, intern or, like, kinda, like, right about you guys, and he started just getting known as kinda like this little blogger boy. And then, like, little blogger boy goes on to, like, he he helped write the white paper for one idea,
01:03:51
called colored coins that was, like, gonna be for this other project. And then eventually decides, like, you know what, like, have all these ideas about how I think crypto could chase the world. Like, I'm just gonna make it myself. I'm gonna make Ethereum. And so he invented Ethereum at, like, age eighteen or nineteen. And, like, is the youngest crypto billionaire in the world
01:04:06
since.
01:04:07
Where's the name come from?
01:04:09
Russia.
01:04:11
What's that mean?
01:04:13
Oh, oh,
01:04:15
don't know why he named Ethereum.
01:04:18
Ether is, like, kinda like, it's sorta like, I don't know if you know what ether is. It's sorta like this.
01:04:23
It's like out of the ether. It's like this, like, it's like the substance of the word. It's basically, like, I don't know how you describe it either, really. It's like a it's like matter. It's like it's like a word, like, matter.
01:04:32
In the universe. And so I don't know why he called it either. I think it was like
01:04:37
I don't know. I don't know the backstory. I shouldn't really speculate. Well, you should have figured that out. I thought you're, like, betting your life savings on this.
01:04:45
I saw I took one look at this guy, and I was, like, I'm gonna hitch my wagon to this nerd this this guy's taken me to the top? I think that's a good. I think that's a good bet, to be honest with him. TikTok channel, vitalik, doing things is amazing comedy,
01:04:58
because he's just a very unintentionally comedic guy. Dan posted it. So he goes, I immediately realized that I liked it better than all the other alternatives that I'd seen. I suppose it was fact that it sounded nice and it had the word easter referring to the hypothetical invisible medium that permeates the universe and allows light to travel.
01:05:15
That's okay. You wanna bet on.
01:05:17
Alright. I think that's a show. Right? Yeah. That's it.
01:05:25
I feel like I could rule the world. I know I could be what I want to.
01:05:30
I put my all in it like the day's off on a road. Let's travel never looking back.
00:00 01:05:37