00:00
So I got asked this question. This guy was like, hey.
00:02
He DM Migos.
00:04
Sean, big fan.
00:07
What the whatever the next sentence you type to me, I'm gonna do it or I'll die trying. And I was like, okay. And then he's like, he's like, I am gonna get to ten thousand dollars a month of passive, passive income profits after, you know, and, you know, I'm thinking either a, I start a newsletter, b, I do this other thing. And this is, like, all, like, kinda, like, stuff we do. Either stuff we do or, like, topics we talk about, like, e commerce,
00:31
newsletter, or this other thing. One do you think is gonna get me there? The fastest or the best? Like, which one's the best path? And I was like, I don't know, dude. Those all seem pretty hard to get to ten k a month. Like, yo, If I if I want it, if your goal is really ten k a month,
00:46
you know, I don't know, a job will probably get you there. But if you let's take that off the table for a second. Let's assume you don't want a job you don't have maybe the degree to get a six figure job.
00:54
I was like, I would just do a productized service.
01:03
Dude, Sean. So here's the deal. We are officially more
01:07
we're we're popular enough that you have to get your podcast set up right. So what I'm gonna do is I talked to Ben. We're having someone come to your house and my house and they're gonna put a two camera set up. So they're gonna, like, cut back and forth, but you've gotta make that room and they'll they'll help you, but you're gonna have to make that room look good it's gone it's gonna be ready every time.
01:29
Dude, that's great.
01:31
Also related to that, I found a new house that I might move into. That's way nicer.
01:36
And I was like, my main motivation
01:38
was
01:39
to make this podcast look better. I was like, you know, I kinda looked like a scrub on this podcast. Like, you know, Like, right now, I don't have my haircut. Do I have a beard trim. Don't have my my room nice. I was like, if a hundred thousand plus people
01:52
consume this every time. Like,
01:55
I would never go out in front of a stadium like this. Like, I wouldn't even let three friends come to my house and look at my office like this. Why do I let a hundred thousand people see the office? See see the recordings too like this? Simply for convenience. But,
02:09
there's that also I found on, I've ever used Pure Space. It's like a,
02:13
Airbnb for rentals that are not house like, not necessarily houses to stay in. It's, like, just for a a venue.
02:20
And there's a a place near me for seventy five bucks an hour for recording podcasts. That's like a two camera set up with a sick couch and stuff like that. It'd be great for in person stuff, but if we're not in person, you know, it's just me sitting on a giant couch. I'm gonna do it. I'll come out there finally do it. Ben wanted me to come out there, but I didn't wanna fly. But whatever, I'll do it. I was talking to HubSpot or someone and I was saying like, hey, yeah, give us budget to make our studio nice because we're like the lowest maintenance people you have. I was like, for example, two weeks ago Sean recorded a podcast but literally just one Air pod because he didn't have a mic and the other Air pod ran out of batteries. So he just uses AirPods at his laptop. So, like, I think we're due. We we're owed one.
02:55
That's hilarious.
02:57
Also,
02:58
man, I was gonna say, oh, there's this guy. I wish I could give my shot out. I don't know what his name is, but I kinda wanna steal his idea. So this guy has this course. It's an on demand course.
03:07
That is only about how to make your video camera go from, like, a before to an after. And I was like, oh, this is the smartest course I've ever seen. Ben knows the same. Yeah. I don't think
03:17
Ben, you know his name? Yeah. His name is Kevin Chen.
03:20
Kevin Chen. Yeah. Actually, I shouldn't shout. Delete that out. I'm gonna make it my own competitor course. So bleep this guy out. I'm not gonna copy him. No. But I But your your setup sucks, dude. It's like it's like a fat person giving a person how to lose weight.
03:33
Yeah. I'm the a before story. Just wait till you see my actor. You're the way before story. I
03:40
And it's like, we all know. There's the way before. There's the before. And then there's the
03:45
I'm currently hit it before. You should the way before was the one AirPod
03:49
recording on no mic before. No light.
03:52
Yeah.
03:54
And we're gonna we're gonna I'm gonna do the after, and then I'm just gonna turn that into a it's a one hour
03:59
thing, and it just says, Here's the thing to buy. And then because here's the problem. I've watched a bunch of these YouTube tutorials, and they're like, oh, yeah, yeah, go get the Sony a five, or you can get the a six or you can get the d three forty and it's like, alright, we'll do which one. And then you buy it, and they're like, yeah, just connect it to your computer. And then okay. See now it looks good. And I was like, Yeah. But you, like, there was, like, seven things in between there that, like, everything went wrong.
04:22
And they're, like, okay, you know, you want us there's one guy who's, like, you know, there's Some people show you how to put your lights up or whatever, but, dude, this is the new,
04:30
like your webcam is the new face
04:33
Like
04:33
Your new business too. Basically,
04:35
yeah. It's your suit. It's like what people see.
04:39
Like, this one time this guy told me he goes,
04:42
He goes, yeah, dude. I I he's, like, I spent he's, like, I I gotta go with my haircut. I'm, and I was, like, how much do you spend on your haircut? Because I was, like, I he has nice hair, and I was, like, it kinda made us sound like a big deal. Like, I can't do anything today. I gotta go get my haircut. And I was like, I just kinda, like, you know, it's like in the middle of another task, I'm getting my haircut. Like, how I I remember. And, like, if the great cliff just so happens to be in the mall that you're at. Yeah. Exactly. Like, which super cuts do you go to? And he was, like, He was like, yeah, now I got to this one place. She's been cutting my hair for years. I go I have a standing appointment, and I was like, damn, dude, you're, like, really into your hair.
05:15
He goes, your hair is like half of your face.
05:19
I was like, gosh.
05:20
It's so true. Yeah. But you're not into the other half either, so it's all good.
05:28
Right? Like,
05:29
you have moisturizer or anything?
05:32
I was like, damn, he's right. I'm just leaving fifty percent
05:35
up to Supercuts.
05:38
That ain't right?
05:41
Like, good hair is, like, an extra two inches of height as far as, like, you know, that goes. So, anyways,
05:47
speaking of being I won't talk about even Speaking of being really good looking, did you see the tweet that happened today? So this woman,
05:54
this, like, good looking woman and her good looking husband Hey. Hey. She's married, dude. Back girl. They're both handsome.
06:01
They're they're they're a beautiful couple.
06:04
And they,
06:05
she sent me this message, basically, and I shared the the screenshots on Twitter, but basically
06:11
a year ago, you tweeted something. I sent you the tweet. I actually forget what what do you do you remember what it was? No. I I didn't see the tweet. What was the original tweet? Should be is it interesting? Does it matter?
06:20
She said it was like really cringe that she even replied to it in the first place, but here, I'll pull it up. So, basically,
06:25
you said,
06:27
I have zero interest in buying a fancy car. You know what I want a personal in house chef? I can't think of a better way to spend money than a chef. How do I start one? How do I start getting one next week? And she replied, like, hey, hire me. I'm a chef, but I've got about thirty two other skills,
06:40
whatever. And this guy deemed her And she said that they were just talking about, like, I guess, the chef business or something like that.
06:49
Yeah. I mean, it was clear what was going on in the get go, but he, like, She sent me she's she sent me the first message and it just they were just, like, talking, shooting the shit. He's, like, he's, like, hey. Whatever the thing you're talking about, I'm super excited to tell me more about whatever was. Well, and he's from Indiana. He's from Indiana, and she's from Ireland.
07:07
And so she's in Europe. He's in America, and they start talking back before the DMs. Then they get on a call, and she said they hit it off. And after two weeks of just constant calls, he booked a flight to Europe. And for two weeks, they they like, had this great time. And then now a year later, so they're she moved to America. It's been a year about since that tweet. They're getting married in a couple months. And it was all because she said that she listened to MFM and read the hustle. She started listening to this. She started commenting on your stuff and my stuff. He noticed that, and then they, like, I think his in was, like, talking about, like, the pod and, like, oh, you like them too. And, it totally worked. She sent me a picture of the they're they're both mean, they're both tens. It's it's a good looking couple. So,
07:47
the our new tag line is MFM
07:49
getting you paid and laid.
07:51
Yeah. There you go. Yeah. And I am sure all of our listeners are as good looking as them. Yeah. I don't think so, but they
07:59
they they did a good job, but I was I was showing this to my mom, but I'm like, see, not it's not just neckbeards that listen to this. Like, it's actually, like, you know, like, real people who, like, shower and stuff, but it looks good. I'm happy for these people. So shout out to them. Should maybe we should do a date night every,
08:13
nine months.
08:15
And we should just bring together listeners, and it's just be dating let's just see what happens. It's gonna be like, right? Like Like, you know, Greg and Steve, everyone's gonna be named like Chris and Tucker. Like, it's gonna be all guys,
08:26
like, so It's the only comment you're looking for a man.
08:30
Yeah. You you yeah. Exactly.
08:37
See, we got the tag line too. That's perfect.
08:40
That is a pretty cool moment, though. I'm glad that that happened. That's kinda crazy that that happened. And,
08:45
But, Ben,
08:46
producer, Ben, young producer, Ben, we need
08:50
your story. Did you do anything bold when you met your wife did you, like, this guy, I was pretty bold move. Right? Slided into the DMs. Yeah. Figure out some excuse to call each other every day. Then book a flight, go over there and fall in love, get married. That's kind of amazing. Did you either you guys do any bold moves?
09:06
We were set up on a blind date, and it was my boss. At the time, CEO,
09:11
actually my boss's boss's boss, the CEO of the company I was working for.
09:15
I ran into him one night, and he was like, Oh, do you know Katie showers? You have to take her out? And so he sent a text to both of us. That was like, it sounded like a work email. He was like, Katie, I have CC Ben here. He's a great employee and will take you on a nice date And I was like, alright. Well, I guess I'm locked in.
09:31
Why did he know that you should take her out of date? Oh, you got it was She Mormon too?
09:37
Yeah. Yeah. This was Utah. So we're all more everyone in the story is more. And how tall is she?
09:43
She's five eleven. Well, there, that's why. Like, you guys are both big tall white ornaments you should, procreate.
09:50
Again, You're describing everyone in the state of Utah, though. Like, the whole population is Tall White Mormons. You said it, like, it was a movie twist. You're like, but here's the thing. I'm Mormon. She was Mormon. It's
10:02
like the end of the sixth sense. It's like he was just And I'm a guest. Well, thank you so much for that because.
10:10
That's awesome.
10:11
So no. No. No. No grade e m. Sorry.
10:14
Dude, alright. I have -- Wow. -- some I have something interesting that I saw, Sean. I posted a link
10:19
to the subreddit to to this Reddit post that I saw right before I logged into this.
10:25
To the podcast and I linked it to you. So, basically, there's this suburb called Fatfire that I like. I've sent it to you. And every once in a while, you get these amazing stories about people because they reveal, like, their income and things like that. And I've been following this lawyer. He's a thirty eight group. Explain what fat fire is. Yeah. So fat fire What fat fire? So fire stands for financially independent retired early. Traditionally,
10:48
It's like a movement of people who wanna save, like, five hundred thousand to a million dollars and live off of, like, thirty thirty or forty thousand dollars a year. Not exactly what it means, but that's, like, traditionally, like, with the stereotype.
10:58
Fat fire means you wanna retire in early and be it financially independent, but you wanna be doing it fat. So you wanna, you know, save like twenty million dollars or something like that. So you wanna start a company sell it and retire. And so it's people who wanna retire while they're young and, do it by still living living lavishly. And it sounds douchey, but it's actually quite interesting. It's all like entrepreneurs, bankers, tech people who, like, work at a It's just like rich people shit and which is always fun to, like, be voyeuristic. And so there's this guy. He's a thirty eight year old personal injury lawyer.
11:28
And for the past four years, he's given an update every couple of years, and he explains everything that's going on in his business. And so his background is basically that he was a normal. He went to a good school and then worked at one of the big law firms, which is like something that you, like, grind for eighty hours a week and hopefully climb your way up. And eventually, you make a million dollars a year after ten or fifteen years, but it's kinda boring and you're, like, kinda like the your boss's bitch for a long time, and it just kinda sucks. And so he goes, you know screw this, a friend of his got hurt and he goes, hey, I'll represent you. Just pay me whatever's fair. And then he did, and he won, and then a few other people started coming to him. Just word-of-mouth. And so he was doing this in the evenings, while he was still working his main job. And after a year, he quit to do his own thing. That's when his income from his moonlighting became bigger than his normal thing. So fast forward now, I believe it's been about eight years since he's been doing this. So two thousand fourteen to two thousand twenty two. And he's listed out his income as well as his net worth breaking it down by assets for every single year. So in year one, it was three hundred thousand dollars, two six hundred thousand eight hundred thousand one point two million three million, five point six million, six million, six million, and this year so far, three point three, and it's gonna be eight million this year in personal income. Basically, he he has his post where he breaks down exactly how his businesses work, what his current plan is, what his growth challenges are, what his marketing is. And basically, he's got, like, five attorneys that work for him, and he's slowly built up to that. He gets a little bit of cut of all that they have. They have three hundred cases that they do a year.
12:56
He talks about it growth challenges, which is that they're struggling with the CRM. They don't have a CRM. Everything's done manually manually, and it's a lot of work. And one of his goals is to automate a lot of stuff, but it's incredibly fascinating for two reasons. One,
13:09
this is a sick business. Right? Like, it's like just a thirty seven year old smart person, but he doesn't seem like that particularly
13:17
extra ordinary, but he's like killing it now. He says that his net worth is currently five point eight million dollars.
13:22
And his kids have a trust fund of one point seven million. And then secondly,
13:26
why this is cool for a couple reasons. One, Alex Hirmosi had this business. Alex Hirmosi was a guest here. He had this business called gym launch where he basically worked with gyms where he that you paid him twenty or thirty thousand dollars and he set up your whole CRM and he set up all the automated emails for onboarding and just kinda set up the automation flow. So much to do that for these personal injury attorneys. This is awesome. They have way more money than gyms, and it's probably just as many of them. I I have no idea, but probably
13:53
I don't know. What do you think about this post? It's pretty cool. Right?
13:57
I can't find this client info. Have you heard of HubSpot?
14:01
HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.
14:10
HubSpot, grow better.
14:13
This is great. I don't go on fat fire as much as you do. I do it from time to time, but I don't like don't know. I need to, like, add it to my feed or whatever. But, yeah, this is great. Thirty eight years old, fifteen million dollar fifteen million dollar network, not five.
14:26
Fifteen point eight.
14:27
And then the six million in annual income is actually the more stunning part. Like, I'm not surprised that a lawyer at forty can have fifteen million in in net worth. It's the six million in annual income that's sort of like stunning, which makes me wanna understand
14:41
this personal injury lawyer business better. Like, he says, like, you know, I do no marketing. I basically just hand out business cards, plus I get referrals from my existing clients.
14:48
But that is a ton
14:50
That is a ton of, like, take home from your,
14:54
like, your legal practice. I don't think that's common. So I wonder what he's doing that's uncommon. Like, he talks about
15:00
Look, these cases basically, like, you know, it's not about more cases. Like, three hundred cases could end up being worth more than three thousand cases because
15:08
you, you know, you get paid based on the outcome, you know, the the profits of the of the cases. But Man, it's not kinda weird like this. No. I don't think that's crazy. This guy's in Southern California, so maybe he's in San Diego. So it's a pretty big city, but I think if you look at the top twenty cities in America, if you look at the billboards, it's always personal injury
15:25
lawyers. And there's this one guy in,
15:28
in Austin. In Austin's like a top fifteen city, maybe. And he says that his earnings are. I I forget exactly what it says his earnings are, but I looked him up on Instagram, and he's got a collection of like fifteen Ferraris. He was in the newspaper because he pet a birthday party for his daughter or for himself. And he had, like, Rod Stewart or someone crazy. He spent, like, three million on that. And I talked about his home, and he was donating for two or three million dollars. And that was in Austin.
15:51
His name was Thomas, I think, something Thomas. And
15:54
I think I know a personal injury attorney in Saint Louis. And he's got a mansion in Miami. He's got a place in Saint Louis, where we're from. I mean, I think some of these guys could could really roll in it and re netting ten or twenty a year.
16:09
Yeah. That's it's it's wild. And I like that idea of the the the JIP launch for X.
16:15
I think you're right with lawyers. Like, I see this right now. My my father-in-law has senior living facilities.
16:21
And he's always like, you know, I'm like, how's biz? And he's like, oh, it's good or it's bad, but his thing is always just like, you know, we have a a sixty four bed facility. And every bed in the facility, so, like, let's say so there's, like, a a senior living care center. So, basically, what he does is his model is, like, he'll buy one. So say it has thirty two beds, but it's permitted for up to up to eighty. And just the current owner, like, doesn't really have the motivation or the construction experience. And so he'll just looks for that first. He's like, alright. You have a good business, and I can expand. I can just double the number of beds, which will double the net income of this roughly, which will double the value of this So if I'm buying it for four, this will be worth eight to ten by the time I'm done with it, and I gotta put in two million in construction, just round numbers just for for argument's sake. Then He has a a management company that will actually, like, run the thing because I was like, dude, do you know how to run a senior living facility? Like, isn't that hard and weird? And he's like, well, like, I don't go there. Like, I I heard this. I found one really good property management company, and they run all my properties. And I was like, wow, okay. He's like, yeah. She's been doing this for thirty years. That's what she does. And, like, she, you know, she gets a cut.
17:27
And then the other thing he was saying who's like, you know, it's all about occupancy. Right? Just like any hospitality type of business, you know, every bed they pay us on average, let's say six to eight thousand dollars per month.
17:38
So, you know, if we just get, like, four more bookings, you know, these are that that adds an extra whatever, you know, thirty thousand dollars a month or whatever to our,
17:48
to our revenue, which is which is great. And so he what he'll do is I'm like, so every time I ask him, how's business going? He's just like, it's good. We lost two clients. You know, we we're gonna we're gonna place another one today. And I'm like,
18:00
I'm like, how do you get clients? And he's basically like, oh, you know, we kinda, like, she networks with the hospitals. They know her. So they send her to some people. I'm like, do you advertise at all? He's like, no. How do I do that? And I was like, oh, shit. I was like, like, if somebody Google searches, like, you know, senior living,
18:16
near me. And, like, yeah, your city name,
18:19
like, do you come up? And he's like, no.
18:22
And there's, like, these aggregators, like, these search engines that they, like, the SEO ranked at the top.
18:28
But I was like, I knew a guy. Like, if you just did, like, Dude, I knew a guy who owned one of those search engines, and he was making a couple million bucks a year. And basically, he would come up on top on Google and then sell the lead for two hundred dollars to your your guy, and he would buy that lead and hopefully close them to make eight thousand a month.
18:45
Exactly. And so I was like, you should either be buying these leads. You should set up some referral system
18:50
you should take, you know, local newspaper ads, local magazines, like, you know, I don't know. You gotta do something on the marketing side. He's just, like,
18:57
I don't know that. Like, basically, he looks at marketing the way I would look at what he says, which is hold, like, just do a renovation and, like, take it from thirty two beds to sixty four beds and then get the permits for the memory care from the city and then do this. Right. It's like, what? Like, I gotta read this manual and figure out, like, what color the elevator buttons need to be. Like, I'm out. I just can't do this. I fail. And, like, that's what dude set up a Google AdWords account, like, feels like to him. And so I think there's that arbitrage, which is basically how many people are there that are injury lawyers, senior living centers,
19:28
pool construction companies
19:30
that just simply don't know digital marketing and, like, Can you build a either a lead gen business or go, like, consult and help them and, like, take a share of the increase in revenue, like gym launch? It just seems like that is one of
19:42
Like,
19:43
that is one of the easiest ways to do it. So I got asked this question. This guy was like, hey.
19:48
He DM me goes, Sean, big fan.
19:53
What the whatever the next sentence you type to me, I'm gonna do it or I'll diy try And I was like, okay. And then he's like, he's like, I am gonna get to ten thousand dollars a month of passive, passive income profits after, you know, And, you know, I'm thinking either a, I start a newsletter, b,
20:10
I do this other thing. And this is, like, all, like, kinda, like, stuff we do. Either stuff we do or, like, topics we talk about, e commerce,
20:17
newsletter, or this other thing? Which one do you think is gonna get me there, the fastest or the best? Like, which one's the best path? And I was like, I don't know, dude. Those all seem pretty hard to get to ten k a month. Like, yo, if I heard if I wanted if your goal is really ten k a month,
20:31
You know, I don't know, a job before we get you there, but if you let's take that off the table for a second. Let's assume you don't want a job or you don't have maybe the degree to get a six figure job.
20:39
I was like, I would just do a productized service.
20:42
He's like, what's that mean? I was like, okay. Even just skip productized, just a service. I was like Totally.
20:49
Basically find one niche of a business
20:52
and figure out how what you can do that helps them make more money. So I was like, maybe it's just email marketing services for e commerce company.
20:59
Maybe it's lead gen for pool construction companies.
21:02
Maybe it's,
21:03
you know, this. It's like, you know, the the gym launch playbook where it's like, yeah, I'll just do sales calls for you and, like, I'll help you close x, you know, new customers every month. Or, you know, I'll make your website convert one percent better you know, through a series of experiments, and you pay me a flat fee of four four grand a month. And, like, that one percent for you is gonna be worth at least ten x more than that. Know, these are the simplest things. I was like, and then what do you do? How do you get clients? Like, let's assume you don't have any money. You create content.
21:32
That just talked about, like, for example, if you're doing conversion rate optimization for an e commerce store, you just post.
21:38
Check out what these guys do in their add to cart know, in their cart shopping cart that improve improves conversion by eight percent. Check out what these guys do with their email pop up. Check out what these guys do with their checkout buttons. And we did this change and this changed this percent. Like, here's a collection of the best,
21:52
you know, whatever,
21:54
designs for landing pages.
21:56
And people will see that and they'll be like, oh, yeah. That's smart. And they'll One time you do it, they'll be like, that's smart. The second time they'll be like, those are smart. Third time you do it, they'll be like, he's smart. Let me just hire this guy. I just want this problem solved. And, like, you could do that and you can get to ten, twenty, thirty k a month of profit.
22:13
And that is a way better path than, like, I think what most people
22:17
think about doing instead.
22:19
Yeah. And also, I hate that question because I get that all the time too. I'm like, I don't fucking know, man. What are you good at? Like, I I you know, I I don't know. Like, go play in the NBA. Like, I I I I have to know, like, what your attributes are.
22:32
I hate that question. I'm just like, you know what I mean? It's the stupidest question ever. I cannot stand that because they just want me to, tell them what to do. You like that one. They just want me to tell tell them what to do, but it when you have zero context, it's just useless bullcrap advice.
22:48
Yeah. I I I could see that. But also, I don't know. I kinda empathize, like
22:53
I empathize. Unless you But I think it's stupid. I can I can I can understand why ask that and think it's stupid?
22:59
I understand why you're doing the stupid thing. I totally get it. Yeah. I I would've I asked that question too. And now I know it's not the right question.
23:09
Yeah. But then you gotta follow-up with what is the right question?
23:13
Well, you just need more context, you know.
23:16
Oh, who's stupid now? Who's stupid now? Stupid?
23:20
Well,
23:21
I never said I wasn't either.
23:23
Dude, did you know that Elon Musk? Do you know what Elon Musk has a sister?
23:30
What kind of amazing subject is that,
23:32
No. I didn't know that. I only knew about Kimball Musk. Okay. Well, she's brother. Elon's got a sister, and she owns this thing called passion flicks dot com. It's basically like,
23:44
audio erotica, I believe. Like, like, like, you know, like,
23:49
it's the tagline is I'm familiar. Yeah.
23:58
More of a video guy myself, but alright. I guess you could always close the tab. Just listen.
24:05
The subject or the tag on is passion flicks. Get your passion on. Romance on demand for six dollars a month.
24:13
And, it's basically romance novels, which we had talked about,
24:18
in your ears, I guess.
24:19
Like, audio books.
24:21
But, you know, do we do we get credit for this? Like, does Elon Musk, listen to the podcast? We've been talking about this for a long time. And I think you should tell the story again because the pod's much bigger than the first time. Tell your story about the romance novel thing. Tell first the story about how you did it for the hustle as a marketing step. And then what you did with, with our buddy. Alright. So for the hustle, when we the very first article we ever launched, we had to come out with a bang. And I knew this guy who basically would plagiarize others pe other people's books on how to sleep with women, and he would get a Filipino to rewrite it so it passed the Kindle plagiarism like filter, and then he would game it by buying reviews, and he was making fifty to sixty thousand dollars a month. And, like, I would joke with him, but I was like, dude, a, this is super unethical. And, b, you don't even sleep with women. Like, you don't know anything about this topic. I can't believe you're like living this lie, but whatever, he was making money. And so we wrote an article about that when it first came out and to prove that it was legit because a lot of people didn't believe us, we go fine. Watch. We're gonna copy this and do and do it. And instead of doing in, like, the how to sleep with women category,
25:22
we did it for romance,
25:23
the romance category because if you look at the the the liquidity of the marketplace on Amazon, romance novels has the most amount of buyers and also, like, the most amount of transactions. Like, these women are always buying this stuff. And so we like looked at, like, what the popular categories were, and there was, like, women who wanna have sex with, like, a werewolf. There was, like, women who wanna have sex with,
25:44
like, military people. And so we made, like, a, like, a million fantasies. Right. Yeah. And so we made, like, a military guy,
25:51
rich billionaire guy. Right? That's fifty shades of gray. A vampire. That's twilight. Right? That that's not just fantasy. Vampire. That's right. So we made it like a military vampire werewolf guy. But, like, combined all them. And then we found, like,
26:04
like, the title. Is that really what you did? Yeah. Well, we found well, we did that for the title. So we found a book that was good, and we just, like, plagiarized it. And then, like, made the title, like, in the description about, like, a vampire werewolf military guy, a billionaire. I forget, like, it was like a joke. We did all of And then we gained the system. So in a couple weeks or in a week, we were the number one best selling in a particular category, and we, like, changed our LinkedIn. So, like, best selling author, And, because it because we were, like, how do we get, like, speaking gigs now? And, which I didn't know at the time, but we actually plagiarized the largest romance publisher in the world, harlequin books, and they called us. I thought they were gonna like sue us because they sent us angry email. And and and then in the email or on the call, they're like, look, we get it. You're you're you're making you're not really making fun of romance novels. You're making fun of this like Kindle thing, which we agree is silly. You're and you used us an example. No big deal. We get it, but you gotta take it down. So we took it down. So whatever. And so I've always been curious about this industry and so about two years ago. Three maybe three years ago, my friend Ramon and I. We created this website called captivating. Oh, no. What was it called? The first book was called captivating Claire.
27:11
What was this
27:12
that was the book of the book that we launched, captivating Claire. What was the book? Was it a short but romantic? We launched a website called short but romantic dot wordpress dot com. And we basically
27:22
we got someone on fiverr.
27:24
We got someone on By the way, short by romantic dot wordpress dot com is the least short and least romantic
27:30
domain could possibly have chosen. Yeah. It was horrible. And it's so
27:37
we We craig's short but romantic,
27:39
and we
27:40
and we got someone on fiverr to write, like, a part one of, like, a, like, a sexy story thing. Like, I I frankly I didn't even read it. And then we got another fiverr guy to narrate it. And then we put it on the website and we said part one of, like, captivating Claire or whatever it was. And it was like, read the story. And then at the end, it said, do you want part two? Sign up here for twenty five dollars a month, and we'll send one to use one of these every single day. And we put ads on Facebook for And I made, like, I found like this girl that I went to college with, and I it was like, hey, can I use your face on this,
28:08
this website and act like you're the author and, like, you're the one behind it because it wouldn't look good if it was me? And so we did. And we got like five hundred dollars in revenue in, like, twelve hours because the ad rate was crazy. And if you went to the website, people were commenting on this saying, like, this story is amazing. I love this. I want more of this. You saw it. Right?
28:27
Yeah. I remember the I remember seeing the prototype, and I've it was, like,
28:31
Dude, Sam is a genius, man. Like, I love how you spin these things up. I love the names that you pick. I love the, like, the speed to product speed to launch.
28:41
I love the way that you did the test, which was most people would go and
28:45
spend months trying to find an author and write a book and you were like,
28:49
you know, you just were like, okay,
28:51
werewolf
28:52
military,
28:54
you know,
28:55
Blong Girl named Claire. Claire wants to feel,
28:59
captured. No. Claire wants to feel, you know, con contemplated. No. Captivated. Yes. Sorry.
29:05
Capt elevating Claire.
29:07
Claire wears a red dress and she bumps into this billionaire and his hand grazes her thigh and That's it. We got it. Alright. Well, we're in that. I'm like, I just see I saw the website and I just saw your fingerprints all over here. So I was like, I remember being so pressed And I tried we invested in our buddy for this. I was like, dude, this was a great market to be in.
29:26
And if you're kind of growth hacky, you're gonna do this
29:30
And nobody else is doing this. Right? It was, like, there's so little competition because most
29:35
most serious people could never bring themselves to do this. So it's just you're gonna compete with the other not so serious people that are out there on earth. And, like, I would put our skills up there with any of them. Yeah. Absolutely. And it was a good idea, actually. But the thing that was the the thing that was the thing was like, I don't give a shit about this. Another did he you know, like, this is not exactly what the we weren't exactly fueled by this, passion to create these, like, sex novels. And so we kinda, like, shut it down. But listener, a podcast listener, did something like this, and he spun it up, I think, to ten thousand in revenue a month, like, really fast. Right?
30:11
Yeah. That's what I think so. And then also, there was a difference. I think there's a difference between, like, literal audio porn and then, like, romance novels. And this, I think, passion flicks that you lot what Elon Musk's sister is doing is the,
30:23
the romance novels,
30:25
on demand, five ninety nine a month. So I actually think this is a great idea.
30:30
You know, I I may say I think this is a great idea. If you're good at internet marketing and you're, like, you know, got a good sort of sense of humor about yourself, I think that this is a, a business that will work if you apply enough pressure. It's hard though to, like, stay excited about it for a long time unless you just love selling widgets. In fact, our buddy Ramon
30:48
The first time I met him, you introduced me to him. We go out to a lunch.
30:53
He's telling me his life story. And his life story is full of, like, substance. It's like, You know, I was raised in the Netherlands, and then, like, you know, I had this, and I was kind of, like, out on my own at a young age. And then, like, I have, I'm a single father my son and blah blah blah. Like, whatever. He, you know, had a bunch of things that were, like, you know, these journeys throughout his life's lifetime that were, like, you know, these these I mean, you know, I train MMA. Like, he seemed like a dude who, like, you know, he really kind of like, you know, a self made in many ways. And then I was like, so do you like, I kind of expected him to be like, you know, so that's why I'm working on this thing that has, like, this deep meeting also.
31:27
And I was like, so what was your last business? He was like, Oh,
31:31
created a soap opera blog, and I sold it for ten million dollars.
31:35
And I was like, what? I was like, because you love soap operas. He's like, no. Never seen one in my life.
31:41
What the hell? And I was like, how did this work? He's like, and there's a he's the second episode of this podcast. So if you scroll all the way back the second episode, I think it's Ramon. It's one of the best episodes ever that's been on the pod feed. But, basically, he's like, yeah, I just went on Facebook, And there was a arbitrage opportunity where, like, you could buy Facebook page likes.
31:59
Facebook wanted to promote pages so you could get you could advertise a page.
32:03
For, like, you could get a like for, like, a cent. And I just figured out, oh, cool. Once I get them to like my page, I could post a link, then I'll get her to my website and, like, okay. That cost, like, seven cents to get them to my website. And then Google AdSense can give me nine cents or twelve cents or whatever. Like, there's some, like, money arbitrage there. So he's like, so then I just had to figure out what is the,
32:23
you know, what's the best categories? Like, so I spun up, like, twenty two Facebook pages about every niche I could think of And, yeah, his niche is it was, like,
32:32
it was, like, w w f wrestling and, like, soccer and, like, politics and just a bunch of, like, crazy stuff. Yeah. Oh, every interest you could think of. And he's like, okay. Which one's the best? And he he said the top three, I think, were
32:45
wrestling
32:46
the number one was like right wing conservative politics, which, you know, turned out to be, like, what Facebook, you know, really
32:53
like, overran Facebook also. And he was like, I just don't wanna do this. It doesn't make anyone happy. Yeah. He
32:58
yeah. So that one, he's like, I'm gonna scratch that out. He goes, then the two are wrestling and soap operas.
33:04
And he's like, alright. Let's do soap operas.
33:08
He never really told me that part, but whatever.
33:10
So, details. So he he's like, alright. Well, what do people care about? They care about? It's like, spoilers? Like, what's gonna happen on tomorrow's days of our lives? And it turns out you could just, like, buy or, like, you could just sign up to get the, like,
33:21
the sneak peek of, like, the synopsis of what happens tomorrow, and he would just, like, publish that as a long form thing. And he'd have he hired some people to write for it. And so some women were writing for this stuff, whatever. So he was doing that, and he ends up selling the thing for ten million in cash, basically. It was making, like, three, four hundred dollars a month in profit.
33:39
It was very profitable.
33:40
Yeah.
33:41
And so you you you met him. He he reached out to you from the hustle. He goes,
33:45
here's my story, you know, I wanna tell it, and you were like,
33:48
No way. This sounds fake. And he's like, well, here's my analytics, and here's my bank account. Like, go ahead, look. And you were like, what? And you guys met, yeah, you guys are like, best friends. So you introduced me. You're like, hey, I you and the email you go. Sean meet Ramon. I and you're like,
34:02
Sean's a good buddy, smart guy, nice, like, you know, normal intro stuff. Yeah. Sean, this is Ramon. I trust Ramon with my life. I was like, incredible. I do remember that.
34:09
And
34:17
because it's it's stuck out to me. Right? It was, like, so, I don't know. This is one of those writing things I'm, like, wow. That was amazing. And then I met Ramon, and I also now trust Ramon with my life. He's just that kinda guy. And so
34:27
he told me at that meeting, he goes, I was like, so you just you just you'll just work on whatever or, like, for your next thing, you know, or you can do something like soap operas or whatever. He goes, You see this cup? And there's like a little, like, you know, at a restaurant, the the water cups are the shitty plastic ones. He goes,
34:43
If I could just move this cup from here to here and it's like I make ten make a dollar doing that,
34:49
then I'm the I'm a cup salesman. Like, you guys, I'll sell anything. Like,
34:53
And so what ended up happening was he was gonna do this romance thing and you guys spun up this test and it started to work.
35:00
And
35:01
But one of his other businesses that he had bought was, like, started to work even better. And so he just kinda he tried to close for a little while, but he's like, And that other one was equally as weird. It was a dog ramp business for weiner dogs so they can get on the couch.
35:16
Yeah. Actually, it's even worse than the plastic cup It's like,
35:21
do you have a wiener dog? No.
35:23
Well, if you did,
35:24
you know, that's to try to jump on or off the bed. They could get hurt.
35:29
I I guess so. Yeah. We make them. We make and sell ramps for wheeler dogs to get it on and off with that. I was like,
35:35
what?
35:36
And then he was like, yeah, we'll do, like, you know, seven million this year. I was like, what the hell? And so, you know, then that business grew like crazy or whatever.
35:46
And so I was like, wow.
35:47
This guy is, like, you know, this guy he was just so different than everybody else in Silicon Valley. I loved it. I loved how different he was. He lived here.
35:55
But it was like an alien living in Silicon Valley. Like, he just did not have anything to do with software
36:00
or venture capital or, like,
36:03
high-tech stuff. He was literally like a, like, a cup salesman. Wanda, I was, like, a colleague making millions of dollars selling, like, the most arbitrary, like, you know, gadgets, like, you know, fidget spinners to to, you know, like elderly. When I first met him, he was wearing, like, sweat pants and, like, a shirt with holes in it and, like, old Jordan's And I'll and he's like a huge, like, big white dude. And I'm like, who and he has an accent, you know, and I was talking. I'm like, what? Who is this guy? And We start walking back to his car. Because I was going back to my office and I was walking him to his car, and I see he had a brand new Tesla at the time. The nicest fanciest Tesla Tesla a hundred and fifty thousand dollars. I was like, oh, sick car. He goes, he was like, thanks bro, had to pay all cash for it because I don't have a credit score. I was like,
36:47
what?
36:48
I guess you're legit.
36:54
Yeah. And we we make him sound braggy, but he was the opposite of braggy. Like, he'll just be like,
37:00
like, he'll show up with something or, like, I don't know, like, he'll do something that you're like, that makes no sense whatsoever. And then when you dig in, It's because he, like, always takes the hard, weird path to do stuff in this hilarious way, and it's what makes him incredible. I love it. Yeah. He's crazy.
37:18
Like, he he got diagnosed with, like, a herniated disc and then, like, on the way home from the doctor, like, signed up for an Ironman. And it's like, what are you doing? Why are you choosing me? I I did the Ironman with him. Why did you choose violence? Because I did the Ironman with him. It was me, him, and Suli.
37:33
And,
37:35
Murmon literally
37:36
got last. He got last that they he he was so slow that he didn't train at all. He just showed up. And when he got and when he showed up, he had this bike, and he was like, Hey, could you show me?
37:47
How I use these shoes that clip into the pedals? Like, he didn't know how to, like,
37:53
he was, like, riding his bike for, like, the first time, like, taking the tag off of it. And, it it's an iron man. It's really hard. And he got dead last, but he finished. Like, it like, there was there were, like, the golf cart was rolling behind him, and it was getting dark at night, and they were gonna try they're about to pull him off the course. But he, like, pushed him up because I'm finishing.
38:14
Oh, that's incredible.
38:16
Alright. Let's do let's do some other ones. I got some,
38:19
Okay. I got I got an idea and then a really I got a a bad idea that I have and then a really good idea for a company that I just heard about. Which one do you want? A good one.
38:33
I would like the bad I'll get a bad one and a better one. What? The better or the bad.
38:39
Alright. So the great one, there's a company called Ghost,
38:43
that I just heard about. So this story to me is kind of incredible.
38:47
So if you go The wordpress competitor?
38:50
No. It's a new one. So g s t g I'm sorry. G h s t. So it's ghost without the o.
38:56
I think it's ghost dot io is the name of it. This is only too too new age for me. I'm out. No. No. No. You're gonna you're gonna appreciate this. You're gonna You you're out, but I'm a bring you back here. Here's here's the other one. So I heard about this because,
39:10
this guy who's like a VC somewhere he goes back in twenty twenty,
39:15
our team started to notice a big shift that was going on with, like, stores, like, Walmart, Target, like, any big store was that Basically, you remember when COVID happened and, like, the supply chain shut down and, like, the fucking ship got stuck in the canal. And, like, everything was just bad. Like, shipping container prices went through the roof. So everybody had, like, a shortage
39:33
right when demand went, like, through the roof because everybody was at home, everybody was ordering tons of products,
39:39
And, we're all getting stimulus checks and stuff like that. Right? So that's, like, demand went way up
39:45
to shop because people couldn't go do experiences.
39:47
And supply went way down, and it was like this crazy situation. And so what happened was retailers basically,
39:53
they ordered more to to catch up because nobody knew how long the pandemic and stuff would go. And also, like, the stuff that got delayed, like, finally showed up. But what that created
40:02
was like this huge glut of excess inventory. Over a trillion dollars of excess inventory was kind of like the, the guests. And so these guys, these these venture capitalists, they sort of noticed this trend, and they posted this twenty six page PDF called the inventory apocalypse is coming. And they were just like, look, we are looking at this. Like, a combination of people returning things, the supply chain glut, and then brands over ordering to try to keep up with, like, this the explosion and e commerce. Right? Like,
40:30
there's just too much inventory on hand. And this is all playing out now. Like, that was in twenty twenty, twenty twenty one, something like that. Now in twenty twenty two, if you go look, there's these amazing charts of, like,
40:39
all if you notice all the every brand is, like, discounting, like, crazy right now. They're like, oh, forty percent off. Summer sale, semiannual sale, like liquidation, whatever.
40:48
And it's because everybody has way too much inventory to hold. And so,
40:54
and like Target and Walmart, I think have come out and said some crazy public numbers, Ben, see if you could find it, like, how much excess inventories on the shelves, some absurd number. So anyways, these guys put this out. And at the same time,
41:05
this startup gets started by this guy, Josh, and Dee. And,
41:09
and and D is kinda well known in, like, the kind of, like, e commerce world.
41:14
And so they they go and they start this company. Basically, what they do is they they're creating like a marketplace or a clearinghouse.
41:20
So any it's called ghost because it's like any retailer rather than doing a huge discount,
41:26
which kind of, like, it kind of cheapens your brand. It sort of just pulls forward revenue that, like, your customers probably would have spent full price,
41:34
but, like, in order to move inventory, you kinda, like,
41:37
you you gave it away cheaper and you, you know, you sort of eroded your premium, prices, whatever.
41:43
It basically connects them to the liquidators
41:45
of the world. So there's, like,
41:48
T. J. Max, Ross, like those types of companies, but there's also just, like, international versions of those companies. There's, like, boutiques and and wholesalers that could carry your stuff. There's basically, like, a way to, like, get rid of inventory that's on your shelf that you're directly selling, and you could sell it wholesale for somebody else to kinda move. You'll take a discount with them, and that's better than giving a discount to your customers who, like, then they'll get trained to expect and wait for thirty, forty percent discounts rather than paying the premium price. I'm back in. And so This is awesome. So, dude, their site I knew you come back in. Their site has five words on it and it's beautiful. I look at their site and it's literally five words. We make your inventory disappear
42:26
and the but the way that it looks
42:29
I love And there's, like,
42:30
a smoky cloud, like, a go like, a, like, something evaporated right behind me.
42:35
And then, basically, what it seems like what they do is they're creating a private marketplace. So this is key. Right? Like, it's gotta be private. It can't be public. And it's a marketplace between your retailer who has excess inventory
42:46
and these wholesalers and liquidators
42:48
who will take this sort of, like, excess inventory
42:51
they'll pay, you know, they'll get it at a huge discount, and then they'll flip it on their own. That's their business. So it's connecting these two through,
42:58
through this b to b marketplace.
43:00
And I think the thing is growing like crazy. So I think they said,
43:03
let's see. In the first year, I believe they got to
43:09
multi million dollar net revenue, so not GMV,
43:12
profitably. And they're, like, not even launched yet. Like, you gotta, like, sign up to do a demo and shit like that with them. But just knowing what I know about, like, what's going on in e commerce, I could tell you this thing is gonna be big. Like, I I need to chase these guys down to go invest in this because
43:25
This is a real problem, and the marketplaces are the best type of internet business.
43:30
But, like, you it sort of feels like all the it's, like, all the good ones are tale. The good guys are taken. It's like, all the good marketplaces are taken. Like, someone did it for, you know, Amazon did it for this. EBay did it for that. You know, Etsy does it for crafts. It sort of feels like there's no marketplaces left. I think this could be that one of those multi billion dollar marketplaces that comes out. Well, it's not a marketplace. It's just software, isn't it?
43:50
No. It's a marketplace. They're connecting buyers and sellers. They're connecting the whole They don't charge the retailers.
43:55
But then so the the fee they don't charge a fee to the people for using their software. It's it just they'll set it up for free, which is probably it's a huge integration process. They set it up for free, and then they make the transaction. They make a a a transaction fee. That's my guess. So I think it's probably similar. I think one of the closest analogies is a company called Fair, which also does something similar. So Fair is like, I have an e commerce brand. I want other retailers, like, you know, Susie's,
44:20
you know, gift shop to carry my product? Well, it'd be consume time consuming to go find all the Susie's corner shops contact them, sell them my services,
44:29
create purchase orders, and, like, manage that whole thing. So Fair created a marketplace to do that, and it's a, like, ten billion dollar company or something like that. It's like one of the one of the faster growing startups that exist,
44:40
this is doing that, but more on the, like, larger liquidator types, like, more like the TJ Maxx Ross, like,
44:46
types
44:47
versus,
44:49
you know, just like kind of so and so's boutique shop that wants to carry your stuff. Dude, this is sick. Yeah. You're right. I mean, this is actually amazing.
44:59
I'm eager to see how this plays out. There's nothing on on the internet about them though. So, like, when I research it, I can't find a thing.
45:05
Yeah. I think they literally just came out of stealth yesterday, basically. So,
45:09
that's that's how we saw it.
45:11
Let me tell you, okay, now can I tell you my bad idea? It's also in the e commerce space.
45:17
So
45:19
how do we wanna put this? Let me sell you. Let me sell you on this. Let me turn on the charm a little bit.
45:24
Sam, you're a good looking dude.
45:25
In fact, I would say
45:27
whatever you wear tends to look good. I feel like if I almost wore that same shirt, it wouldn't look as good. Right? Because you got the body You don't need
45:34
you don't need to go pay, you know, crazy amounts of money at, you know, whatever. Scotch and soda, our favorite brand here at my first don't gotta go pay for the fancy stuff because, honestly, if you dress in basic blacks and whites, neutral colors,
45:49
you'll look good. And in fact, there are a lot of people that are out there that may not be as fit as you, but they do subscribe to the same philosophy fee, which is they're kinda just wanna opt out of the fashion game. Like, I went to Lululemon to go I just wanted something that's high quality that fits well.
46:06
And I went and I found a pair of shorts and a and a t shirt. And,
46:10
the shorts were eighty five dollars, and the t shirt was, like, you know, whatever, seventy seven dollars. For
46:16
one. Right? And so if I just wanted to have
46:19
really awesome basics, like high quality basics,
46:22
that are,
46:24
premium, premium, like, material and fit,
46:27
but,
46:27
I don't care about the brand name. I'm not looking for the status.
46:32
Where would I go today to get that? Do you have a a place in mind where I might go for something like that? For playing t shirts, clean fresh tees, Those are my fave. Ten dollar t shirts that fit pretty good. And that's mostly it for for for basic shit.
46:47
And so there's there's that. There's, like, let's say italic. I think Atalic does is with, I think I don't know if you're also an investor in Talic. I am, but, like No. But I like it. Do it with cool stuff like handbags and scarves and, like, a lot of designer y type of to, like, a wider selection.
47:00
But I think that somebody can go create the Costco for clothes. And what do I mean by this? I think you could create a business model
47:07
that flips it on its head. Instead of paying
47:10
the four x five x six x seven x mark up that you pay today, when you go buy a shirt, and you buy a shirt for twenty five dollars, that shirt probably cost five dollars to make. Is that true? And so
47:22
yeah. So you're gonna you're, I think on average, you're gonna be paying somebody something between three and four x is like a normal markup. And then if you once you get into, like, lululemon and luxury, you're gonna be paying more, like, probably six or seven x of my guess here.
47:35
They're public so you could go find their their actual, like, margins, but, like, let's assume that's What what about, like, a Louis Vuitton thing? What about, like, a five hundred dollar Gucci shirt?
47:43
Those are different. You're buying those literally for the status.
47:46
So let's let's put them as a separate category. I'm focusing on more of, like, you go buy something from Nike or from Lululemon or Alo yoga or, like, whatever these brands that are, like,
47:56
you're just trying to have a high quality version of a ver of a fairly basic,
48:00
thing, but there's, like, some status component. What I'm saying is let's strip away the status. So I'm saying Yeah. Basic girl stuff.
48:06
Yeah. You create a company called
48:08
neutral.
48:09
And neutral basically just it opts out of the fashion game. It says, first of all, I don't need your status. I don't need your brand name. Second of all, I don't need your fancy designs.
48:19
Third, I don't need to pay five x markups because
48:23
What a waste? Like, what if I just wanna pay for the actual cost of the goods? And so what it is, it's a membership like Costco, where Costco's model is you pay whatever a hundred
48:32
something ish bucks a year for the membership,
48:35
and then they give you all the groceries at cost plus ten percent.
48:38
And the ten percent is just there, like, the labor and the stocking and the the stuff it takes to actually, like, move the goods around.
48:46
And so because of that, you get incredible value Costco. Mom love shopping at Costco for that reason.
48:52
They're not sacrificing on quality.
48:54
They just are sacrificing on the fluff, the the packaging, the branding, the shelves, the store, experience, and they say, screw that. I don't need to have a fancy display in the store. I don't need to have fancy packaging. Like, just give me the stuff raw
49:09
I'll pay the the actual
49:11
goods cost plus ten percent, and I'll pay you the membership fee because, hey, for me, I make back the membership fee within the, my first month or two of shopping with you. I think somebody could do that with all basics for clothing
49:22
and just say, we're gonna go get the same quality as, like, whatever the highest quality, you know, fit and and materials are for, like, know, these fancy little lemon type brands
49:30
and just provide it at the actual cost. So you would be buying, like, that same shirt for for eight or nine dollars. And it's a step up from, like,
49:39
Hanes and H and M or whatever, but you're getting it at and you and the marketing is that, hey, you're paying nothing for the brand name. In fact, there's no brand on this. It's like brandless. Right?
49:49
All you gotta do is pay the membership fee and make this happen. Now the counterargument is was a company that tried to do this called brandless. They tried to do it like homeware and shit like that. They went Yeah. I think that was
49:59
harder. I think I think it I think it's amazing. I think the problem
50:04
there's basically, like, I asked myself, like, two or three questions when I'm, like, looking at which projects to start. The the it's basically, like, Do people want this and can I pull it off? Right. This one falls into the second category. Do people want this? Yeah. Obviously, it's not gonna be hard to get people to buy this shit. Can I possibly pull that off? That sounds so challenging.
50:23
Like,
50:24
your experience seems challenging.
50:27
Pulling it off.
50:29
It seems like what, like,
50:30
getting the products, like, just the logistics of the having tons and tons of skews.
50:36
Like, that seems really hard.
50:38
Trying to get members to sign up profitably
50:41
seems a bit of a challenge is, italic able to get, to do they have any profit or no?
50:48
I mean, I can't really say if they profit or not, but, like, you know, they're doing well as in they're growing. So they are getting members to sign up.
50:56
People are buying into the value proposition. They're retaining. The question is, like, you know,
51:01
there's some payback period. And is that, you know, if that payback period is, like, you know, one month. Wow. This is one of the best businesses ever. It fits twelve months. Okay. You know, it's gonna be it's gonna be more cash intensive type of business. You have an e com company. Do you think would you ever work on this?
51:16
I wouldn't work on it just because knowing what I know now about e commerce, I'm like, oh, there's easier ways to win.
51:22
But if I was gonna work in e commerce, I think an idea like this is a better idea than ninety nine percent of e commerce ideas because I think you'll end up with subscription revenue. I think you're differentiated,
51:33
and I think you appeal to the lowest common denominator. So you're, like, you're not, like, everybody needs shirts. So, like, there's some brands like cuts and fresh clean teas. These brands have scaled to, like, a hundred million plus in revenue.
51:47
In, I don't know, three or four years.
51:50
And you look at it, you're like, dude, really? It's just a t shirt brand. And they're doing just the t shirts like, you know, well like this. They're not offering it at the factory cost, and they're not offering it on subscription. Right? So that's a key difference here. But the fact that they've been able to scale that much without it, to me is, like, extremely impressive. And it just sort of speaks to the fact that, like, everybody needs shirts.
52:07
And it's, like, an everybody problem, whereas, like, Like, my e commerce store, like, we talked about Ramon's dog ramp thing. Like, that only works. If you have not only a dog, but a small dog, not even really a small dog. Like, small dog that might get hurt and can't get up and down stairs or a bed very easily. And you want that dog in that bed. That applies to me. That applies to me. Like, I have free of alpha paws ramp in my house because, like, my dog is, like, this tiny little baby dog. You have, like, this massive, self sufficient dog that, like, you know, has, like, a college degree. So, like, your dog doesn't need, like, a a hand me down to, like, they are, like, a ramp to, like, you know, get it help them up, you know, onto a couch.
52:42
Sorry. Do my dog the dog doesn't even drink her from a bowl. I have to, like, carry her to the sink and I my hand is a small bowl.
52:50
Yeah. My hand is a small bowl, and she drinks only fresh water from my hand.
52:56
Dude, just keep it outside for a week. It'll toughen up. Like,
52:59
that's crazy that you do
53:01
How are you
53:07
so soft, dude?
53:12
You, you just interviewed this guy, Rich Roll, who, like, does all these interviews and shit, and you're, like,
53:18
like, the least, like, you don't even leave your house
53:22
Yeah. He was like, he was like, yeah, I did this competition. It was, you know, fantastic challenge, three hundred mile run across three nights.
53:30
And, like, I was like, what? Like,
53:35
you know I was like, I'm with the target last week.
53:39
Yeah. Like,
53:41
No. I didn't. I instacarted from,
53:43
sorry, last week, but, like, I had to step foot outside to bring the grocers into my home, and it was, like, my toe got a little cold.
53:52
I was like, hilarious.
53:54
How are your dogs that bad?
53:58
You know, whatever. You know, like, dogs start to look like their owner. Like, you know, my dog is like a spoiled little brat, and I'm a spoiled little brat about too. I don't know. It's good. We we we we sued each other well. When my dog was young,
54:10
like, every once in a while, like, I would just be like, I'm just not gonna feed you until you behave.
54:15
And it worked.
54:17
If my dog doesn't eat dog food,
54:19
nor does she, like, chicken or, like, anything that normal my dog only eats
54:24
clover, four percent cottage cheese that's freshly scooped into her bowl mixed with a little bit of dog food with an appetizer bone before it.
54:33
She's like, cool.
54:35
I'll die. Like, I'll just die. You if you find bloods on your hands, if you just want me to die, like, she'll go five days without eating unless she gets her cottage cheese.
54:44
Oh, my god. That's your fault. That this is crazy. I can't believe it's you're sure it's my fault. How old is the dog? When's it gonna when will it die?
54:52
Oh, whoa, bro. God.
54:54
I mean, like, how long, like, how long do we When will it die? How long will you own this animal for?
55:01
Forever, a hundred years. That's how I look at what I owe my dog for.
55:05
My my dog is getting close to dying, and I'm gonna be hilarious, but I'm getting his I'm getting his face tattooed on me, and I'm just I'm gonna have a tattoo of a massive pitbull face on my body, and I think it's gonna be like, the greatest thing ever. They're gonna, like, people are gonna I mean, it's gonna be, like, this this, like, walking walking, like, what the fuck are you? Like, this, like, Yppy,
55:26
bougie,
55:27
tech guy with pitbull tattoos on him. I'm gonna be, like, driving. People are gonna be, like, they're not gonna know what to think. It's gonna be wonderful.
55:34
Yeah. That's gonna be not even in your bottom three worst tattoos.
55:43
Where I said, like, twelve year olds, we should leave.
55:49
Ben, you gotta just stop the recording when we cross whatever that line is. You gotta just be like,
55:55
like, we won't even realize that stop recording. Like, for your own dude, I cut you guys off. Like, I guess we're like, it's an elementary school teacher. Like, Sam, we took a gold gold star off your chart after that comment.
56:07
Yeah.
56:09
By the way, you weren't here the other day, Ben, and we were, like, talking about something, and we were, like, Shit. This sucks with that Ben, like our moral compass. We don't know if this is right or wrong. Keeping you guys on the straight and narrow.
56:19
Alright. Well, what do we think? I think that was pretty good.
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