00:00
Dude, this is a great idea. This is why we started this podcast for somebody to come on and say, yeah, I just built a hundred million dollar media company, but guys,
00:09
smoking meats is where it's at.
00:21
What's up? We got the three amigos of newsletters. The short story of Austin is out of college, create morning brew, sold it for I think I read seventy five million. So don't you'd have to correct me if I'm wrong, but seventy five million bucks, you still run it. Hundreds of employees amazing.
00:35
You have a doc here of a bunch of topics. Yeah. Someone sent me this deck, like, last week, and I I was gonna text Sam about this. I was like, you know what? Let me wait for the pod to talk to you guys about this. This is, I feel like I'm my first million special. So I've been super excited about a bunch of these post COVID get out of your house, do exciting things that's not go to a bar and just drink. I think that's pretty boring. And there are a bunch of these in New York. I don't know how if they have where you guys live, but they have,
01:01
ping pong bars and pool bars, and they get more and more,
01:05
out there. And I was tweeting about this And some guys sent me a deck he goes, I got something interesting for you. So if if you have your computer up look up,
01:13
bingo logo.
01:15
Right? This guy sends me this this deck for Bingo. I'm like, what what the hell is this? Right?
01:20
Bingo logo.
01:22
It's basically a club meets Bingo.
01:25
Right? So boozy Bingo, performers,
01:29
confetti showers, the the whole thing. This looks like a Tiesto concert or something going on. What is this?
01:36
I didn't know people played Bingo off of cruise ships. Like, I thought Bingo was either for old people or cruise ships. He sends me his deck. I don't wanna disclose their numbers, he goes, check out one of our competitors.
01:47
Bongo Bingo USA.
01:49
Now I'm like, there's no
01:51
way there's a whole industry.
01:53
For for bingo raves for bingo parties.
01:56
Dude, the websites are exactly the same. Do they they just copied each other? It looks like they'll say, I I I again, he just sent me a deck Apparently,
02:03
people in the industry said these Bongo bingo guys, apparently,
02:06
pre COVID were doing twenty million a year in revenue. No way.
02:12
Explain this model. Do they own the place, or they're just going in, like, doing a pop up bingo night at some place? No. I think they go all. I it's actually really smart. Right? Because what they do is, I believe they go for pretty off nights for certain places. Right? So, you know, so nights were a club or whatever, wherever they had these wouldn't be that popular, but they still bring that environment. Right? So they still use a lot of the infrastructure
02:33
that these these venues have, and they break. It seems like the whole show. The confetti showers, the performers, everything. And what I think is interesting is they keep you there with the bingo. Right? So there's a there's a shuffleboarding place in Brooklyn. Right? They'd keep you there because you play shuffle board for, you know, hours and hours, and you're just buying drinks. And that that's, like, the the stick. That's the hook to get you in. And this is the same in the game of Bingo. I'm sure they have performers mid game. They keep you there for seven hours. You just buy a bunch of drinks. So I I thought this one was awesome.
03:01
Tickets are fifty three dollars
03:03
right now.
03:05
Wow.
03:06
And they sell these out? I I guess. They they must be making money off the boot.
03:10
Right? I was I was trying to do more research. It's not that much information. I never heard of it, but they must be making their money off of the Boost. Well, look at this ad. So I I went to their ad library.
03:20
People of Minneapolis.
03:22
Abingo Rave is coming to Granada Theatre, March fifteenth.
03:26
Which, is a couple months out. It says after singapore sold out shows across America, Biggo Loco, it has Minneapolis in its sights, and then it's got, like, this TikTok video,
03:35
which literally looks like you're at, like, a rave.
03:38
And you go there, and then that's the, you know, thirty dollar ticket. And then there's, like, you know, what what is this? Basically, there's a host, there's music, there's confetti, there's,
03:48
you know, dance offs, links lip synch battles, there's a you know, there's drinks, basically. There's alcohol. It this is like, the sound.
03:57
It's like that on a website. Yeah. That's the business plan. You open up open up a deck, and it just plays that song.
04:04
I've got four words for you investors.
04:12
Function for the margins, and this are crazy. Their costs are some some random performers and and and bingo. Again, I I I I played bingo one tie on a cruise ship. And these guys are making what seems like twenty million bucks a year off off Bingo. I gotta we gotta figure out what we can do this next for. Alright, everyone. A quick break to tell you about HubSpot, and this one's really easy me to talk about because I'm gonna show you a real life example. So I've got this company called Hampton. Join Hampton dot com. It's a community for founders doing between two million all the way up to like fifty million dollars a year in revenue. And one of the ways that we've grown is we've created these cool surveys. And so we have a lot of founders who have high net worth, and we'll ask them all types questions that people typically are embarrassed to ask, but provide a lot of value. So things like how much the founders pay themselves each month, how much money they're spending each month, what their payroll looks like, If they're optimistic about the next year and their business, all these questions that people are afraid to ask, but, well, we ask them anyway. And they tell us in this anonymous survey, And so what we do is we've created a landing page using HubSpot's landing page tool. And it basically has a landing page that says, here's all the questions we asked. Give us your email if you want to access it. And then I shared this page on Twitter, and we were able to get thousands of people who gave us their email and told us they want this survey. And I could see did they come from social media. I can see did they come from Twitter from LinkedIn. Basically, everywhere else that they could possibly come from, I'm able to track all of that. And then I'm able to see over the next handful of weeks how many of those people actually signed up and became a member of Hampton. In other words, I can see how much revenue came from this survey, how much revenue came from each traffic source, things like that. But the best part is I can see how much revenue came from it. And a lot of times, it takes a ton of work to make that happen. HubSpot made that super, super easy. You're interested in doing this, you could check it out HubSpot dot com, the links in the description, and I'll also put the link to the survey that I did so you can actually see the landing page and how it works everything like that. I'm just gonna do that call to action then.
05:57
And it's free. Check it out in the description. Alright. Now back to MFM. So you make a lot of money at morning brew doing digital stuff. You you just hit send on a little email. It's easy. Kind of. Kind of easy.
06:10
Why on earth do you care about physical stuff? That seems way more challenging.
06:15
Yeah. I don't know if I would ever start something in this space. But it's just so fun to go see, to go see the way people,
06:21
you know, I would never think this would work. In a million years, I would never think Bingo,
06:27
Olin steroids. Bingo,
06:28
performers would work, but I think it's so interesting. I love going to these things around the city. To try to see how people
06:35
get people hooked on these things. It's so easy to hook people in a newsletter. Right? It's it's content every day. It's very different who will come back to to play shuffleboard or bingo. So I I I love these. I have an idea for one. Can I pitch you guys one? Alright. So I'm try you know, as soon as you set this bingo thing, our brain starts the wheels start turning.
06:54
And,
06:55
Sam, you will appreciate this. You like the UFC. So I don't know if you remember when Connor McGregor was on his come up.
07:01
He was knocking people out. He was knocking people out. It was the best. And this guy everyone was like, what can't this guy do? Because everybody thought whoever the next guy is fighting, that guy is gonna neutralize him with this dismiss. Knocks him out. And I remember watching,
07:12
one, you know, ex USC fighter. He was doing, like, an analysis. And he's like, I'm watching Connor. He does all this spinning shit. And he does this. He does this. He's like, I think it's all smoke and mirrors. He goes, I think everything is just a distraction because he's trying to land the left hand. And he's like, you know, that's every all of this stuff he's throwing. He doesn't care what happens with it. He's just trying to hit you with the left hand. To me, this is the same business model. Like, The bingo, it's it's like, oh, do you hear about that bingo business? No. No. You hear about that alcohol business that uses bingo to get you to the bar? So similarly, we gotta figure out what's gonna get people to the bar and get them drinking. And so here's my idea.
07:47
I have always wanted to enter one of those eating contests. I don't know if you guys have ever done one. I've never actually done it, but, like, those places where it's like, if you can eat this pizza, it's free. And, like, I've always wanted to actually go do it. There's always, like, this problem where it's, like,
08:00
it's, like, you have to pay seventy five dollars to, like, buy the huge pizza. It might be free, but you, you know, whatever.
08:06
I would love if somebody turned this into, like, you know, if I was in college, I would have been all over this. If it was, like, it's it's the contest is who can eat the biggest, you know, who can eat the most hot dogs or the biggest pizza, who finish at the fastest. And you can go enter, and you have to bring friends to be kinda your cheering section. They're all rowdy and drinking and cheering you on. It's free to play because the pizza is not that expensive, but you're gonna fill up the bar with, like, you know, whatever.
08:30
Hundreds of people who are in the mood to kind of, like, binge and go extreme because that's kind of the theme of the night in a way. It's like sports,
08:38
meats, binge eating, Well, what's the best thing that goes with both those things? Binge drinking.
08:43
Who's with me? The only thing you can add is a little bit of gambling. You need to have people gamble.
08:48
This is like gamble. That's like gambling. Right? It's it's it's it's Vegas meets a party.
08:53
Beautiful.
08:55
Yes. And there. Awesome. I don't know if you've been doing some improv, but It's a beautiful yes, Anne. I really appreciate that one. Good Riff.
09:01
I follow this guy on YouTube. He's called beer meets food, and looks like he had
09:07
three point six million subscribers. Have you guys seen this guy? He just goes to small restaurants in England that they have, like, you know,
09:14
you get this free if you eat it. He eats roughly ten thousand calories in each of the challenges, and he nails all of them. Like, one time he ate, like, I think it was five pounds of chocolate. Have you seen this Sean this guy's channel?
09:26
It's the craziest channel I've ever seen, and I watch all of his videos. It's one of the few YouTube channels I subscribe to. This guy needs to lock launch your food challenge gambling business. And there's actually a bunch of these instagrammers that you could do this with. So, you know, there's that guy who eats the raw meat. I think he's called raw meat experiment.
09:43
Read his bio. Read his bio, Sean. His bio is great.
09:46
I so hundred forty two thousand followers. He goes
09:50
eating raw meat every day until I die from bacteria.
09:55
Then it says line two. Seeing if I lived for five days or five hundred years.
10:01
And literally, he'll just slice chunk of ground beef. It just sits outside of a whole foods. He buys the ground beef and he just eats it. Raw or it'll just get a chicken breast, uncooked. It'll just chew it. Like, it's a, you know, I don't know, like a slim jim or something like that. And,
10:16
I feel like these
10:18
There's so many Instagram food, muckbang, like, different variations of this. Like, there's a lot of YouTubers that that do this where they order just an insane amount of food, watch me eat. It is entertaining to do. I could feel like you could get them to host the, like, kinda guest host promotional to to do these pop ups. I used to, when I worked, when I moved to San Francisco, I didn't have a lot. And I would part time I had, like, a part time job, and I worked for this guy, Joe Garvey. He had a company called clash. It stood for California League of Adventure scavenger hunt or something like that. It was called Clash SF. And he was making seven figures a year And we would host these city wide,
10:55
scavenger hunts, and they were the best. It was so fun. And I got to see some of the, like, economics of, like, some of these in person stuff. And I was actually pretty shocked at how great some of these could be. There was a lot of work. And then we have another friend, Nick Gray. Did you know Sean that Nick Ray had a business called Museum Hack. And he eventually sold it, and it was doing many, many millions in revenue. And the way the business worked, where it was He eventually or at first, it was just like Gorilla where he was he would like go to the I think it was met the the met, in, New York, it's a free museum, and people would pay fifty dollars, and he would give them a tour of the museum, and he would explain the the art. And then eventually, he hired lots of theater kids to lead these tours. And he had them set up in a variety of museums throughout the country. Eventually, he had a partnership after they, like, kicked him out a bunch of times. And, he said that business was awesome. Did I I love the way he described it too. He uses the phrase renegade Museum tours. I just thought that was just a great way to pitch it. He's like, yeah, I my first business, I hosted renegade Museum Tours. It doesn't really explain what it is, but you try to put it all together. And the word renegade, I feel like, is,
11:59
Under utilized, under hyped word. I think I'm gonna try to try to bring that back into my my everyday
12:05
vocabulary.
12:06
I think they made him. I think Mal made him, the number one, thing to do in New York, and I think that's what blew him up. Right? He blew up. And then then, of course, he went b to b because that's where the money and all stuff. Is right selling in? You sold it to consumer for fifty bucks. You sell it in morning, broom for twenty grand, and our HR team just sides off and approves it.
12:23
Austin, last time you were here, I think we we talked about, like, the creator economy. And I'm almost certain
12:31
all three of us were, like, this is gonna fizzle out.
12:34
And
12:35
has your opinion changed? And I know, like, some things have happened in, like, the news or the media world that has
12:41
got you excited. Tell me about that.
12:43
Yeah. I think, last time we spoke, I remember we were all talking and we're like, what what's the next milk road for Right? Milk Road for X. We're all talking about that. And really, oh, AI is popping off. Let's let's so when did you launch the milk road for AI? Milk road for X. That just got Sean all all. He's all hot, man. You're you're you're you're speaking to him perfectly. Austin got on the call, called me skinny, and now he said milk road for hacks x instead of morning brew or hustle for x, and I am
13:09
this guy is a charmer. I love it. Just try to hide you off, Sean.
13:13
I mean, look, but there is ten thousand. I mean, there's BI's growing off the backs of of milk growth for AI. And I think the the problem with these business are they their content's not very good. They've all grown with these these crazy growth hacks, which is great for the, you know, newsletter ecosystem as a whole, but it's not sustainable. I think there's there's nowhere out say in the the newsletter game, everyone talks about everything. And I think Behigh did for newsletters,
13:38
what Shopify did for e commerce Right? E commerce store started, and people got super pumped. They're like, you know, investors
13:45
invested it away and then all these businesses because they're like, oh, Shopify makes it so easy to start an ecomm store. And that's awesome. The problem was they made it too easy to start an ecomm store, where Everyone started e commerce stores where you have to be either the absolute best,
14:02
or you just can't raise a bunch of money and have to be okay with it being like a fine business. But everyone's just pouring in. Again, not a ton of money, but a ton of people just think, oh, if I can just create the the milk road for marketing, the milk road for
14:15
AI, I'm gonna have a a milk road like exit. I just I don't know what you guys think, but I just don't think these newsletters haven't done a value. Me ask you a different question. You spent a bunch of time in media now. How long have you been doing this? Like, seven, eight years, something like that? Coming up on ten.
14:32
Oh my god.
14:33
Wow. In third of your life, you've spent in the media business.
14:37
I hope you don't spend the next two thirds of your life on the media business too. If you were gonna do something different,
14:42
where would you go? Let's say media was off the table. What would you do next?
14:47
Yeah. So I think there are two types of businesses I love. I think one is,
14:51
yep, b to b. I think, yep, We've all built businesses where the LTVs are, like, fifteen bucks. That's pretty tough.
14:58
I love, you know, selling significant enterprise products. The other one is billions of passion audiences. That's, I think, where I'd actually go. So, you know, we went to camp my first million last year, And we met that guy. I think it was Al who's building for, filters.
15:13
Al Don.
15:14
Yeah.
15:15
I think he does hundreds of millions of revenue.
15:18
So I think I wanna wanna find a a niche there that you're out, you know, what is a weird niche? And so the one I've been spending a lot of time researching, I almost did something here. I ended up not doing it is meat smoking.
15:30
I am obsessed with my traeger. Right? How do you use a traeger? You live in an apartment in New York, like, on your balcony?
15:37
Yeah. On the I I live in the first floor. So I I I have access to the common space. So I don't I don't meet what what even is meat smoking? Can you just give me that, but first Dude, it's such a pain in the ass. It is such a pain in the ass. It's called grilling or it's different than grilling? You cook you cook meat it, like, two hundred degrees for, like, ten, twelve hours. It's like barbecuing,
15:54
but ten hours and no fire, and they use smoke and stuff. But I all of my Jewish friends are into this because you guys grew up eating brisket. You gotta wait ten hours to eat? And you gotta buy, like, special, like, wood chips for it. It's fucking pain in the ass. I've got friends that will wake up at four in the morning to, like, get their brisket started. Okay. But I'm a believer. Anything that's a huge pain in the ass that people do, there's, like, a shit ton of money there. Exactly. Right? And so there's a couple big brands in smoking. There's trigger. Right? Strager is the one I have. And the thing is, to Sam's point, don't just, like, it's not electricity. You don't just, like, turn it on and it goes. You have to,
16:28
it's it's wood pellets. Right? You literally smoke wood pellets. And these pellets trigger get you to buy the thousand fifteen hundred dollar smoker,
16:36
but then also you're spending fifty dollars every time you smoke meats because you're just burning these pellets. And there's a lot of meat smokers, influencers out there. These lack in NASH
16:47
well, guys in Texas. And literally, it's like how to smoke a ribeye, how to smoke a brisket, and they have tens of millions of views. And they're all, like, kind of sophisticated. They have these rubs that you put in your meats, but none of them are taking big swings. Right? None of them are bill are building the traeger competitor. I wanna build the Treggor or the Green A competitor,
17:08
sell the fifteen hundred dollar product, sell the fifty dollar a month, hundred dollar a month pellet and build the next trigger, which I think is a multi, you know, billion dollar brand.
17:17
Dude, I'm I'm fired up. I I'm smoked up right now. That was a good pitch. And you
17:22
You seem pretty lit up about that. Why did you not do this? This sounds awesome.
17:26
I've been talking to some some neat smoking influencers.
17:31
I'll I'm working on it. The the the meat smoking boys. That's what we'll call them. What I like about these guys are they're just so much more down to earth in these New York City influencers. You know, it's not like the the the TikTok twenty two year olds. These are people who just love life, they just wanna smoke meats. And if they can sell a grill, even better. There's there's this guy. You heard this guy
17:54
Jonathan Moses Katz? No. Who's that? So he's a he's a woodworking creator.
18:00
Right? And he's done kinda what I'm saying, but in the woodworking niche.
18:04
So this guy is done. He was a big work, woodworking creator, and he built some tools
18:10
for and it's cool because, obviously, he's a woodworker so he can build them himself for his audio. Oh, dude. His site his site gets so much traffic.
18:16
This guy kills it, I bet.
18:18
Crushes it. Right? And so I spoke with this guy one time. So I don't I don't have, you know, any insider information, but he crushed it. And what he started to do is he started to partner with every other
18:28
woodworking creator and said, hey, look, I'm doing, you know, crushing it for myself, selling a bunch of whatever widgets to my audience, Let me make you your own custom little thing, your in your woodworking niche.
18:41
And
18:41
I'm gonna help you all sell them as well, and then we can build a collective store of all our all our products. And and Sean, if you sell one on behalf of Sam, you'll kick him an affiliate. This is a big business. I bet she does fifty million a year. On so it's called KM
18:57
Tools, I think. Right? K yeah. KM Tools. I bet you this does in the fifty million range. Yeah. I I wouldn't be surprised if it does more. Dude, this is a great idea. This is why we started this podcast for somebody to come on and say, yeah, I just built a hundred million dollar media company, but guys,
19:12
smoking meats is where it's at. This is an niche you've never really thinking about. There's an opportunity here. Here's the here's the distribution model we're gonna use partner with these influencers and then do this kind of affiliate network and build this competitor,
19:25
this is awesome. We're gonna call it the meat smoking jerky boys.
19:29
And we're gonna this this one this this way, it allows us a little bit of,
19:34
lateral expansion into, the beep jerky space we're gonna call it the meat smoke and jerky boys. No. Do you know that you know that,
19:41
that cigarette brand that we we love the branding and the packaging of Oklahoma smokes?
19:46
Yeah. I feel like you kinda gotta
19:48
do a Oklahoma smokes or, like, a a Nashville
19:51
Nashville smokes club,
19:53
or something like that. Brought to you by the jerky boys. And, you know, I think it's all these to come together into one mega brand.
20:02
I have not seen this branding. This is awesome. Oklahoma smokes. We're stealing this. We're buying the company just to steal the brand.
20:09
Dude, they're so good. Google, like, some of the most popular towns in Louisiana
20:13
pick one name that, like, stands out, you know, like, two below meats or something.
20:19
I'm just I'm just hoping
20:20
a big meat smoking Influencer,
20:23
creator, listen to this podcast, and DMs me on Twitter and goes, I'm ready to ride. The Baton Rouge smoke company. God, there's just so many possibilities here. Awesome, I know when we started this conversation. I didn't even know what smoking meats was,
20:37
but I'm in and hold a little check space for me on this company, because I love to be a part of this. You know, I'm the opposite of an expert advisor here. I'm actually gonna be your your in house beginner. And that that's how I'm gonna add some value to you. Dude, even Zucks into it. Remember remember the whole the the zuck, meme about
20:55
smoking meats. Ray or whatever. Yeah. He he loves smoking meats.
21:00
And you're you're into this. I know that for a minute, Austin, you're talking about how you're like, I wanna partner with traders because I because, like, once you can attach with some of these folks, you just you kill it. Is that what you would do?
21:11
I mean, for for this, yeah, I think that is still,
21:16
it it ever it's very popular these days to partner with creators. I still think that's the future. I still think we're were scratching the surface. You know, there's beastables and prime. And and we everyone talks about those, and it definitely been played out in terms of talking about. But I still think ultimately you're gonna walk into a liquor store. You're gonna walk into Target,
21:33
and every brand is gonna have a face in association,
21:36
because why wouldn't it? Right? If there's a brand that could have nobody attached to it or a brand that could have someone attached to it, why wouldn't that brand have the built in distribution of you guys or someone, you know, more more widely well known or or just somewhat. Like, I just don't see how how that doesn't play out. And so, you know, it's the it's been done with the the biggest creators. I think the real opportunities in the niches.
21:59
Sean, how big do you think? First of all, we don't really have that many, like, cool interests
22:04
that you could have, like, an MFM product in Target. Like, what are we gonna fucking sell red solo cups? Like, I don't even know, like, what what what is it? Like, tupperware? Like,
22:13
I I don't know, like, what we could possibly say. What about the dumbest thing that would be associated
22:18
with? Yeah. It's like
22:20
like,
22:21
a notebook. I don't I have no idea. But m f m slings baby, let's go.
22:25
How popular? Like, what's, like, so bar stool has, like, the bar stool razor. They're in,
22:30
stores. So and they're a way bigger brand than they are. Well, they have a frozen pizza. They have, like, other things. They have a bunch of stuff. How famous do we have to be? Do you think in order to make a dent into, like, getting sales at Target.
22:42
So I don't think
22:44
that famous, if you pick the right product, I actually think or past the point? Or do you become more famous? Do you get more famous because you're shit's in Target? Like, oh my god. They're actually in Target. I think we're past the point where just fame is gonna drive. Right? I think that works for for a few people, but I think you actually need to have a great product. I think had them on the pod. You know, Danny Austin
23:03
and, her husband, Jordan. Yeah. Danny's big, but Danny's not as big as some of these other creators, but her brand is worth way more than almost every brand out there because actually a product that has a need. It's not, hey, we're gonna rip off, you know, one of the biggest brands in the planet. It was a truly. It's a great product. Oh, Sam, we could've done hims.
23:25
Or like the TRT subscriptions.
23:28
Yeah. That would've been hims. That would've been our move.
23:31
Have you ever taken it? I don't know. Is it good? I've never taken it either. I I've never tried it Austin if you you're younger than we are. Have you done it? No. I have not. Guys. We know what we're doing next time we hang out. Yeah.
23:43
I am doing a podcast. If you're gonna be playing swords.
23:49
So I think that's gonna be, like, the new newsletter thing. I think that people looked at Feasibles, they looked at Prime, and they looked at Skims, and they're, like,
23:57
creator brand. Every creator's, like, I need to do a creator brand. And every, like, former drop shippers, like, I just need a creator, and then we win. And they're all gonna go do this. And then they're all gonna wash out is obviously gonna be a few winners because the difference. Right? Like, what Logan Paul did with Prime
24:13
is so different than what most creators do with their product. Like, That guy A had, like, actually, like, a humongous audience
24:21
took it everywhere,
24:22
built the brand sort of, like, brick by brick. Oh, he's at wrestlemania?
24:26
Guess what? He's gonna fucking hit the guy over the head with a giant bottle of prime or, like, you know, there's one and it was him and KSI. Right? So they got two huge craters, two big markets to paired together to go into this industry. You know, mister Beast is like, I'm gonna do feastables, but he's not just like, hey. Go ahead guys. Go buy my chocolate. He's like, I rebuilt Williewonka's chocolate factory for three million dollars. And That's how I'm gonna launch this thing. I'm gonna make the product the content. The content is the product. There's no line between the two. And, you know, so he
24:53
Those worked because the creators really were,
24:56
like, actual entrepreneurs and partnered with world class out raiders to pull them off. Right? Like, they we talked about the guys behind Prime. Those guys are monsters.
25:05
Right? Those guys are in their twenties and mega billionaires for a reason have built multiple beverage brands for a reason. The guy who built Connor McGregor's whiskey brand was also the guy who did, like, whatever two other alcohol brands that were multi billion dollar dollar brands that they partnered with him to do proper twelve. So and same thing. Connor is like mega mega famous
25:25
and went all the way with the promotion versus other people may not. I think that Danny Austin's story is good because it was, like, her real story was, like, postpartum. I was losing hair. I was ashamed of it. I bought Wigs. For the last year, I've been wearing Wigs while I've been an influencer.
25:38
But instead, I really wanted to find a product that would work, and here's the product, and here's my before and after. And it's like, that's, like, the perfect combination of things. You have high margin product.
25:49
You have repeat purchase because people are gonna have to have to keep applying the thing. You have a visual before and after, and you have a true story around the creator's, like, actual need versus just, like, a a nice to have. And, you know, that is, like, the, you know, that's the the yahtzee of of putting these these together.
26:07
Most people are not gonna be able to do that. Yeah. But Austin, you could do it. You you you got that operator gene. You could be one of these nerds Well, the the thing is we're we're all doing it in the b to b space. Right? So what we're doing is not is, like, okay, we have one one hundredth the audience of a mister beast or a Logan Paul. Cool. So we need to sell a product that's a hundred times more expensive
26:26
than a bottle of prime. Right? He's he sells his for four bucks or whatever. We're trying to sell products that cost four thousand or forty thousand or four hundred thousand dollars a year by doing b to b software. Right? That's why HubSpot did it with us. And I think this is the other thing. Like, Austin, you did a thread that was like, this is the new thing, but it's like, dude, people have been doing celebrity endorsements forever. The difference is that now the celebrities own equity. I'm like, Oh, yeah. People can do this. Wait a minute. We did it. That's us.
26:54
Exactly. That's good for their brand. Right? Like, to to help them sell product that's worth thousands of dollars. Right? It would be smart of us to do that, not the,
27:02
the MFM, whatever, like,
27:04
target brand, nail clip. Like a second. Yeah. I like it. Yeah. Exactly. I don't like those.
27:09
Yeah.
27:10
And so I I I think, really, that that is you and Hampton. Like, you really are. I mean, it's it's eight thousand dollar product. Like, I think that is the perfect example. You may not be Tony Robbins. Right? You may not be Gary v, maybe they're the equivalent of, like, the Logan, Paul, and b to b, but you found a great product and it makes a lot of sense for your brand and your audience. And so, yeah, I think it's a it's a home run.
27:32
Yeah. Keep showing. Speaking to Tony Robbins.
27:35
Austin. You know this episode's gonna come out right after the episode with Tony Robbins. So, Yeah. Which is good for Austin, I think. That's good for you.
27:42
No. I mean, maybe, but I I I meant to start with this, actually. So maybe we'll cut this and put it at the beginning. But, you know, when when you when you start
27:49
Not to Shill Hampton. Again, I hate to do this, but when you start a a Hampton session with your your group, you you air grievances.
27:55
Right? Everyone's just, can can you be honest with everyone? Can you really have a good dialogue and discussion, or is there anything you need to get out in the open? Well, clearly we could because I didn't say this, but But I I I do need to tell everyone that Monday, you and I were supposed to talk. Like, one o'clock, Sean, like, I'm gonna I'm gonna call you Austin. I'm gonna give you a call. One o'clock comes by. No call. Two o'clock. Come by. No call. So I texted my chum. What's going on? You're like, oh, I'm prepping for the big s. It takes to be Thanks for the call. That would just be better.
28:27
And so I'm like, Sean, what the heck's going on? Like, I'm I'm prepping for the big gap I'm like, oh, Sean's hyphen me up. Like, ten minutes later. By the way, that was actually Tony Robbins, not you.
28:37
Yeah. So
28:41
Basically, like, he reached out or someone on his team reached out. I had a thing planned, and also Sean is, like, the biggest fan. So Sean, it was awesome that you got to, like, just hang out with a guy you admired. How was it? It was intense is the way I would explain it. I mean,
28:56
When I tell you I prepared for this, not only did I basically spend every waking moment for two days, just like pre preparing for this thing, which I never do for podcasts,
29:06
I've also kinda been preparing for ten years because I follow the guy, and I'm a big fan of it. He's been to three of his seminars. Like, I I know a lot. And, oh, there's there's kind of a curse of knowing too much going in. And so, like, meeting your heroes type of thing. Yeah. It's like you want it to go well so bad. It's almost like you squeeze the like, don't don't squeeze the bar of soap too hard. It just squirts out. Like, if you if you want it to go so well, it's gonna fire up. I'll tell you guys the the funny part. So, like Interesting analogy. Interesting analogy.
29:31
It's not the Boris soap analogy you thought I was gonna do. No. I
29:36
took the road less traveled there. So
29:38
we're getting rid of the pod. It's me and Ari. We're sitting there, and his team's like, you know, his team's like swarming the computer set up. They're like, Tony will be here shortly. You know, just everything's okay. And I'm like, alright, sweet. I never get here early. You know, I'm like chronically late, but for this one, twenty minutes early. So I'm sitting there for, like, ten minutes
29:55
And I could just feel myself getting cold. I'm like, oh, no. I can't just sit here and I was like, I gotta use the shit Tony teaches you. You gotta be in state. You wanna have a peak performance? You gotta be in a peak state. Of course. Right? Attletes do that? Well, guess what? What's one step down from an athlete?
30:09
A musician. What's twenty five steps down from that? A podcaster? And so I got up and I started doing my, like, Tony Robbins power move where I'm, like, I'm basically doing this, like,
30:19
really dorky
30:20
to, like, mid back stretch to, like, you know, unlock my fucking chakras or something like that, try to get some energy flowing. And then I just hear Hello? And it's Tony Robbins. I'm like, rush back to my desk. I'm like, okay.
30:35
Yeah. Sorry. You're just staring at my chair there. I was doing, like, you know, Tony Robbins stretches in the corner trying to get a hype for this. He just hears, like, off screen, Sean saying, like, I'm the man. Who's the man? I'm the man. I'm the man. Even better. I'm visualizing.
30:50
Thanks, Tony. I had a good time too.
30:52
They want my number. Let me get it for you.
30:55
I'm I'm working backwards from the desired end state. It's just like you did. Just me, but here's an off off I'm care of it. And it and it went well.
31:04
I mean, I'm not gonna give away too much, but let me just say this.
31:08
Tears were shed and they weren't mine. And if there's one mark of a successful Tony, like, life accomplishment,
31:13
I wouldn't say he cried.
31:15
Wouldn't say what but he, you know, teared up. And so, you know, I thought that that was a, you know, a good thing. But it's really hard to interview somebody who is a stage performer. Like, Sam, you must feel like this sometimes when I'm just monologuing, monologuing, monologuing, like, right now.
31:29
He's he's, like, a next level at that. And it's all good stuff, but it's, like,
31:33
You know, it's like you poke the thing and an avalanche comes out. Were you ever, like,
31:38
alright, Tony. Shit's pick up. Let me ask my one. So, this guy's, like, I'll have it.
31:44
Forty five minutes. They were,
31:49
like,
31:50
like, yeah, forty five minutes with Tony.
31:52
And I was, like, forty five minutes, jeez. This guy does nine hour a day seminars for four days straight. Like, what am I gonna do in forty five minutes? And then
32:01
and I'm like, hey. You know, actually, it might be better if we do this in person. I'm I will fly to you tomorrow, and I'll be there. And this team was like,
32:09
No. Thanks. We'll do
32:12
you stay over there. We'll we'll do it this way instead.
32:15
But it was it was good. I enjoyed it.
32:18
I do think I'm gonna just make a prediction. Awesome. Sorry to to big doggy with the Tony Robbins thing, but I'll give you this compliment. I think people are gonna like this episode more because
32:27
the rapport and also just, like, the style of stuff we talk about is so, like, you know, on point for for what this podcast is. Could I ask you a different story though about a big name? Yeah. Go ahead. A couple years ago, you texted us that you were going to dinner with SBF.
32:40
And at the time, SBF was the next Mark Zuckerberg.
32:43
SPF was multi billionaire of the fastest growing private startup, boy genius from MIT who wore, like, cargo
32:52
Jorts
32:53
And, we were like, dude, tell us more and you were like,
32:56
I can't can't put away my phone right now. Like, you know, you know, see you later suckers. I'm gonna go have dinner with SPF. Can you now? Two years later, can you tell us the story?
33:05
What was it like going to dinner with SPF? Yeah. He's not gonna do anything now. Right? He's in jail for a long time, I think. May maybe one day I'll get out and listen to this episode. I I don't think I've told this story publicly.
33:16
So I'll I'll tell it. But I have a friend
33:19
investor at a big VC invested in FTX. And, you know, this is probably about, I don't know, twenty twenty ones or SPF was SBF. Right? This is pre him, I'm obviously getting caught as being a fraud, but he's at the height of his
33:33
power. He was whatever the stat was that top richest, you know, the richest person under thirty five in the world. Oh, the one liner for anyone who doesn't know who SBF is, Sam Bacon, he was, like, the Bernie made off of crypto,
33:44
thirty one year old worth twenty billion dollars, and it all came crashing down now he's in prison for fraud. Okay. Go ahead.
33:50
Great. Thanks for the background.
33:52
To make it look really good.
33:55
So
33:56
I,
33:57
didn't know that much about him, though. Like, I didn't do any research
34:01
I'd heard him talk a couple times, but I didn't know any of the stories.
34:04
And so
34:05
my friends, like, break trips to Bahamas. I'm like, I'm in. It's for his birthday. So we show up
34:10
And
34:11
I've been to nice places. Right? I've stayed at the Ritz Carlton. I've stayed all these nice places.
34:16
And so I thought I knew where the rich and famous live. I was wrong. This place, it's called the Albany in the Bahamas,
34:23
this is where the rich and famous live. Like, this place wasn't that there were two hundred and fifty foot yachts everywhere.
34:29
I mean, this is I I think Tigerwoods owns it.
34:32
Justin Bieber, who actually met the next day
34:35
lives there. Will Smith lives there. Like, this is where the rich and famous live. It was nuts. And so I get there. I'm like, oh, shit. Like, yeah, we're in for it. So we show up We actually stayed at someone else, at FTX's
34:48
house. They put you in the guest boat Yeah. Which which was a pretty pretty nice guest house No. It was not a boat, but it was a house. And so we show up, and we get there. Here's the first thing I observed. Right? It's like the penthouse corner
35:00
twenty five million dollar apartment. I had no idea what I was walking into. I walk in, and there are fifty pairs of shoes lying everywhere, like crappy Nike.
35:08
I'm like, this dude's worth thirty billion, and they're all these weird night he's lying around.
35:14
And my friend's like, oh, yeah. I forgot to tell you. Like, the entire exec team lives together in this one apartment.
35:21
And I'm like, oh, boy. What are we? Yeah. What is going on? And so, obviously, now we know in hindsight, like, you know, there are articles who knows if it's true. They were having orgies and all all type of of weird shit. So we I knew all this. Like, I knew some weird stuff was going on because
35:35
Did you get the orgy vibe? Did you get, like, did could you smell it,
35:39
Yeah.
35:41
Help, but there was a weird alpha attitude that people had towards Sam. Like, he was clearly the alpha in the room, even though he's super nerdy, super techie,
35:50
but he just had this weird thing where people, anyone who said anything looked to Sam to make sure they approved. Like, it was clear he was in charge he was the man.
35:59
And so, again, first thing's shoes. Second thing, you look to the left and Sam is in the kitchen cooking food. I was like, oh, well, probably the chef cook us dinner. No. Sam, is there cooking us food?
36:11
He does not turn his back his his face to us. So he's his back is to us. And he starts having a full conversation with us without ever making eye contact. Your eye
36:19
contact
36:21
He goes, the first thing he ever says to me and my friend is, so what do you think about Indian crypto exchanges?
36:28
What? And I'm like,
36:30
What is going? Hey. It's your idiot. Because he hasn't turned around yet. It doesn't relate to your white guy.
36:36
I don't know. So so in my friends, you know, did you have an answer to that? I probably said four words the entire dinner. They they they were speaking a different a different language, you know, all all all crypto stuff.
36:46
So I show up In the kitchen, and Sam's cooking us dinner, I put dinner in quotes. Everyone got one beyond sausage
36:54
and two Russell sprouts. That was the meal for everyone.
36:57
So I think the vegan stuff's true because he cooked us all of the on sausage. Right? So that was pretty weird.
37:03
We sit down
37:05
Again, twenty million dollar apartment, but there's hardware everywhere, cables everywhere. It was like post apocalyptic.
37:11
Right? It was super, super weird. Being this twenty million dollar apartment, But there's, like, p s three. He's an xbox. He's, like, everywhere who a complete mess of an apartment.
37:20
And so we sit down, and I think the craziest thing about the dinner was
37:24
Sam was a genius
37:26
when it came to the things he had to know for FTx and crypto. So for example,
37:32
Tom Brady was a, like, sponsored by FTX. Right? Sam could have told you every single thing
37:39
about Tom Brady. Could have told you his stat line, everything about him, but I don't think Sam knew what a first down was. I don't think he knew a single thing about football. But if it benefited crypto, he was the smartest person on the planet. Same thing with politicians.
37:53
He could go every single senator every Supreme Court justice,
37:57
it could tell you their exact stance on crypto. I don't think it could tell you a single other thing about them. It was incredible.
38:05
Dude, Sean, you and I, I don't wanna I don't wanna say their name because I don't want this being installed, but you and I hung out with someone who was the best in the whole world at what they do. And, oh, fuck it. I'll say it. It was mister Beast. He was the best at
38:19
whatever. There's not an insult, I guess.
38:21
It was mister Beast, you know, he's the best in the world. And I remember,
38:24
I think it was either you or me or me and someone else, and I we're just shooting the shit about, like, a TV show.
38:31
That I I thought everyone knew about, and he had he he had no idea. And I was like, I was just like, curious about this. So I asked some more pop culture stuff didn't know anything about, like, this normal stuff. He's like, sorry. I just paid attention to YouTube. Like, I that's all I do. He had the exact same thing, where he didn't know anything about anything outside of his expertise.
38:49
There's a funny, interview with Connor McGregor on BBC.
38:53
It's like, you know, usually UFC gets covered by these small niche outlets, but one time, like, he got on the main BBC. They were like, they were shoot the shit before the interview. They were like, how about the game, you know, whoever is that's some soccer game? Like, the famous soccer game. And he's like and he just laughs. He's like he's like, yeah.
39:10
It was great. He goes,
39:11
yeah, it was great. And they go, you don't watch soccer. Do you? He goes, no, I have no idea what you're talking about. And he goes, he
39:18
goes, I don't know what's happening in the news. I don't know what's happening in the world. He goes, I have lost my mind to the game, and I only know about my shit. I don't give a damn about anything else. And I think that's, like, actually kinda common for people who get, like,
39:31
top point o one one one percent of, like, what they're trying to trying to become. It's like when they asked Trump what his favorite, like, verse in the Bible was, he goes, you know what? I love all of them. I I love all of them. Yeah. Too hard to pick. I love them all.
39:45
That's what Connor McGregor was like. I love all the sports.
39:52
Of of LeBron. He's on Instagram live, and people are like, oh, who are your favorite soccer players? And LeBron's like because he's like, I love soccer.
40:00
He asked him about the team he owns. They were like, who your favorite PSG
40:04
players or whatever? And he's like, he owns the team and he's like,
40:08
he names one.
40:10
And he's like, you know,
40:12
such as
40:14
such as, I mean, you know, so and so forth, there are so many. It's like,
40:17
etcetera, etcetera, such as
40:21
you only use the the the middle words of a sentence. You didn't say the subject.
40:26
Did you get fraud vibes when you were there? Or were you also tricked? I mean, I was totally enamored. I I because
40:35
the perception at the all like, there was a, we took a cab to the Albany. And they asked, like, oh, you're going to, you know, like, the Albany. That's where they that's where FTX is headquartered. Like, oh, yeah. We're, like, we're gonna see Sam. And everyone's like, oh my god. Everyone's look like yo, we one of the security guards said, you know, here?
40:54
You know, you think the celebrities are famous? The famous people, they wanna meet Sam. Sam doesn't wanna meet the people. They wanna go meet Sam. Like, this guy, he just had this aura around him, everyone wanted to meet him. Now in hindsight, I feel like a complete moron because there were so many red flags. Every you know, the the whole effective altruism thing he He paired you guys know about that? Yeah. Make as much money as you can to give it away. Yes. So I I heard about this. Everyone's like, yeah. You know, Sam lives a really low key lifestyle.
41:23
I'm like, guys, he lives in a twenty five or twenty million dollar apartment. It's a nice apartment I've ever been in. And they're all like, no, that he only lives there because of the most convenient to the FTX office. Yeah. Yeah. He lives in an orgy count bound, and he still said he lives a low key life. I don't know.
41:40
He he we just wrote by the FTX office were seventy five neighborhoods in between here and the office. Like, that doesn't add up. What is going on? Yeah. Because these videos came out that was like Sam still drives his ninety three Corolla.
41:53
And he's just like shrugs, like, why do I need to get a better car?
41:57
And he's like, oh, damn, this guy is full of shit. You know, like, wow. He's got, like, a full Olympic sized swimming pool on his, on his balcony, but he he's an idiot. He's not spending his money.
42:07
There was, there was a rumor that he was, that they're high on some type of, like,
42:12
you know, adderall type of medicine that was like a patch. Did you see any of that shit laying around?
42:17
No. I wish, again, like, hindsight's twenty twenty. I wish I was looking for this stuff because I was just so enamored by this guy and how well he knew crypto, but I just wished I started, like, digging and looking through more stuff. I'm sure there was crazy shit everywhere.
42:31
Dude, you also I don't know if you probably can't say this, but you went and hung out with kid rock as well.
42:36
Which is like a crazy story.
42:38
You hung out with some cool people. You've had some diverse experiences.
42:42
Yeah. The kid rock thing. I think I I might spoke about that last time. The kid thing was awesome. He is he's obviously super interesting. I he told us he is the only person to play at both president Obama and president Trump's inaugurations.
42:55
He knows both of them.
42:57
He's the only one that can heal this country. He's the only one that could bring us together. He
43:04
He lives in this this com he actually own his compound, which it is a compound.
43:08
He has, like, a full bar,
43:10
and it'll mean, like, the the physical bar, I mean, like, a whole,
43:14
pub at on its compound. He also lives, and I it was being constructed, but he lives in a house It is a replica of the White House. I'll show you guys pictures. It he modeled it after the White House. And so you walk up, you're like, oh my god. Like, it actually looks exactly like the White House look like. It's nuts. Alright, everyone. Really quick. This is Sam. I'm gonna do a thrill of the shill. So, basically, I've gotten asked for everyone out there. I just launched its new podcast. It's called money wise is a personal finance podcast for high net worth people. You can find it by looking up money wise on Spotify
43:44
and, iTunes or wherever else you get your podcast. But here's the deal. This podcast is a ton of work, and I'm only hosting the first handful of episodes.
43:53
I need someone to be the host of this podcast. I have a feeling it's gonna be pretty big. And it's gonna be great for whoever hosts it, but I need help hosting it. I don't wanna do all the work. Our first episode, you can find it on whatever all those platforms. It's pretty great. I think it's with the guy who sold this company for two hundred million dollars, and we get to hear, like, how he breaks down his net worth, how much he spends each month, all this transparent money stuff that's pretty interesting. And so if you wanna host it, I'm actually not gonna give out my contact information. You've gotta figure out how to contact me because that's what you're gonna have to do. You got to find guests. So contact me and let me know if you wanna be the host of this and send me something that is impressive that shows that you have what it takes. Alright. Back to the show.
44:29
Awesome. Did you ever hear the story Cody Co told on our pod about when he went to Elon Musk's house for a party?
44:35
No.
44:37
It's so funny.
44:39
Yeah. It's a very short story, but I find it hilarious, even though it's not meant to be a funny story. He's just telling what happened. But the whole idea is so funny to me. So he goes, he's like, yeah, I was hanging out with, so Cody's like, you know, LA, YouTuber,
44:52
cool guy also makes some music. So I think they were hanging out with, Post Malone. He's he's had a thing with Post Malone. He's like, oh,
44:58
Elon asked us to, you know, come over. A party. He shows him his phone. He said, you wanna go? And he's like,
45:03
of course. Okay. Let's go. So they go to Elon Musk's house. I was like, what's it like? He's like, First thing.
45:10
No furniture in the entire place. It's like
45:13
an empty house. And he was like, does everybody live here? Like, what is this? And he's like, no. Elon's across street. This is like his party. He hosts people here. He lives over there. I was like, oh, naturally? Okay. This is a stupid question by me, dumb. Alright. I won't ask you a question. He's like, so we're just sitting there, and he's like, it's like a fire, and they're just kind of, like, eating, you know, like, eating marshalls or whatever the fuck. And he's like, he's like, yo, got kinda late. People are doing one thing. And he's like,
45:37
you know, I I'm just gonna go I'm just gonna kinda dip out of here. This is like, you know, it's it's late. This was weird.
45:44
And he's like, so he he's trying to leave. He doesn't always wait out of the house. So he's like, trying to get out. He turns the corner, and it's just Elon making out with grimes.
45:52
Like, and so he just turns and he opens this door and he's like, he's like, dude, I thought he was gonna open this door. And there's just a rocket. And they're like, get in. There's no time.
46:02
He's he's like, I just wanted to leave so bad.
46:06
You guys read the the Elon book I didn't read it. I I'm kinda over Elon. Sean and I are both over him hardcore,
46:14
but I don't wanna read that book because it sounds so stressful.
46:17
Yeah. I I just finished it. I read it,
46:20
over the holidays, and
46:22
it definitely gives you a different lens into Elon Musk. You really see the full spectrum
46:27
of
46:28
of who he is as a person.
46:30
And
46:32
I think people try to draw inspiration from Elon, and I think you can in little bits and pieces. But to me, my big takeaway from the whole book
46:39
was like, Elon is hardcore. Like, that is the one word he uses, and, like, that is who he is. He's hardcore. He's extreme.
46:47
I don't think you can be, like, seventy percent Elon and b. Successful.
46:51
Like, he just has no regard for any person he works with. He's basically fired everyone he works with. Right? He he, you know, he treats his family like shit. He scars from issues with his dad. And my big takeaway was, like, Elon, this unique one, yeah, one in a billion one and ten billion people. And all these people who are inspired, that's great, but don't try to copy him because this guy is is the extreme, and I I don't think almost anyone can can be as extreme in every facet of life. He doesn't sleep. He doesn't vacation. He has crazy relationships. I mean, obviously, that's all public with with all, you know, he has so many kids, but it's all everything's extreme. Every single thing he does is to the as extreme as you can possibly do it. It's it's incredible. You're good. You should read the book. Dude, I just don't want my blood pressure rise reading that. Like, just hearing you talk about this because on one hand, I'm like, When I hear about him, I'm like, oh, I'm soft. I should step it up. And then on the other hand, I'm like, his life sucks. I do not want that.
47:49
And so there is that whole you can't be you can't be like him and be seven a and be seventy percent. Have I told you my David Goggins point? I think that's what applies here. Which is what? You only wanna be David Goggins for one hour a day.
48:02
And that's that's the whole trick with David Goggins. You you you can't be you don't wanna be out on all of David Goggins because
48:08
He's inspiring, and he's so tough, and he's so, like, mentally
48:11
strong that there's something to learn there. You also don't wanna subscribe to the David Goggins lifestyle
48:16
or even, like, try to emulate,
48:19
you know, half of what he's doing.
48:21
You would just want for one hour a day when you're working out, to just shift into David Goggins gear for that one hour and then never never touch it again. Like, I don't know if you saw this post that was, to David Goggins is engaged.
48:33
And his fiancee
48:35
Fucking insane.
48:36
It sounds like an onion article. I was just gonna say there's this video of her fault. I didn't even know he was engaged. I don't know how he's in an in a relationship. First of all, but I here's here's what I actually saw. We put this on the YouTube, but just, like, gets YouTube may delete our account. Are they, like, we just got home from dinner or something? First, there's a picture of his toes, which is just like I don't know if you've ever seen an ex athlete's toes, but they're, like, all nasty as hell.
48:58
This guy I don't even know what's going on. And he's literally just ripping off his big toenail because he's like, ah, don't need this shit anymore. Like,
49:06
else is like, no, David, please don't. And, like, whatever. And he's like, why are his feet subject up? Because he's running hundred miles at a time. And so she posts this thing. She's like, yeah. A lot of people think that David only turns it on for the camera. I just wanna show you this. He just he's two week two months out of, you know, two weeks off of surgery for his leg where they, like, broke his leg and fixed it for whatever reason.
49:26
And,
49:28
he just came home and was like, I wanna run a hundred miles tonight. And so she's following him with car. She's been with him in the car for, like, eight hours. She's falling behind at, like, five dollars an hour or whatever.
49:36
And he's just running. He's he's on, you know, three AM. Seven Yeah. Hour seven. It's, like, you know, three AM, and he's almost done with a hundred miles. I think it said, like, I think it said, like, should we get got home from dinner and David just looks at me and goes, gotta go run a hundred miles now. Or, like, I gotta run a truck. Let's, like, what are they called trucks or something like that? I gotta go go do a truck tonight. I forgot what they're called, but, like, a rock. So I'm going for a rock tonight. And I I don't
49:59
I'm at this out of shape. I don't even know what a ruck is, little underrepresented on a It's just like running with a it's running or walking with a backpack on that has weight in Okay. So he's doing a hundred mile waited run.
50:09
And,
50:10
you know, then you see that you're like, well, this is fucking stupid. This is not the way to look. I'm right. That's, like, the only Only intelligent
50:17
response to that is that. And so the trick with David Goggi is gonna be David Goggi who's for one hour a day. The trick with Elon Musk is you only wanna be Elon Musk, like, fifteen percent of the time in your company. Right? When you're establishing the vision of, like, thinking big about what you're doing. He's amazing. You wanna channel your inner Elon. When you are, you know, telling a story about your product, the way he demos, you know, Tesla every time and sells hundreds of thousands of cars before they're even ready, people pay money just to to wait for the car.
50:43
Right? That's when you wanna you wanna reserve your thing. Or, like, when it came into Twitter, it was like, I'm gonna do this really hard thing, hardcore. I'm gonna do a sprint. I'm gonna sleep in the office. And, like, I'm gonna make sure everybody knows if you're in this, you're in this in a hardcore way versus, like, dude, Austin. I don't know how you run your company, but I was always on eggshells with my employees. Like, like, Hey, we got, you know, we gotta do this tomorrow. But if that's too much, Tuesday is okay. Right? Like Yeah. Is that okay with you? I don't I just don't know what the boundaries are. Versus, like, mister Beast or or David Goggins or Elon. These guys have, like, kinda no sense of boundaries. They just
51:16
they're on their mission, and you're either all in or you're out. And, I think that's pretty cool and that's the part to steal.
51:23
Yeah. I think so. I I think the the thing to steal in particular is that vision. Right? Elon starts with division, and then build the business, build the business model, that's really impressive. I think the way he treats people, the way he, you know, some of the things he says, That could that could be in the eighty five percent of stuff you leave out.
51:40
Right. Right. And actually SBF is kinda the same way. The the SBF book kinda highlighted a bunch of things, that happened. My friend read the SBF book. And he was like, I think I'm supposed to hate SBF,
51:51
you know, because of everything that happened. But reading this book made me like him more. And it wasn't because of the spin. He's like, actually, I found a few things I really respect about what he did. He's like, let's take away the fact that he was taking customer funds to do these things. But, like, let's just say he was using
52:07
the company's money or his own money or whatever. Right? Which he was also doing. He just overextended and used company, the customer funds too. But they were like, the fact that he was like, okay.
52:16
If I have a hundred million dollars,
52:19
he didn't, like, feel any fear towards losing it nor did he feel any attachment to it? He said, great. Let's use the hundred million to pay off Steph Curry, you know, Tom Brady and whoever because we're gonna build the brand that way. And, like,
52:31
go go and cut absurd deals in order to pull these things off or, like, there's that email that leaked of him and the guy in LA, where the guy he's like, I went to this dinner with this guy in LA. He's the most connected person I've ever seen at this dinner was whoever. Like, you know, Nancy Pelosi, leonardo dicaprio, and, like, whatever, twelve other people. He's like, we need to give this guy two hundred million dollars to invest in his fund. And I think he'll open all the doors for us after that. Why are him the money now, please? And, like, just the ability to throw your weight around is actually pretty bad ass. And if you take away the fraud stuff, I I know other successful people in our life that do this. Andrew Wilkinson does this. He throws his weight around. When he wants something, or he, like, sets his target on someone, a relationship, or a a business he wants to buy or whatever,
53:14
He really throws his weight around in a way that I definitely don't. Right? Like Sam, but he wanted to buy the hustle.
53:21
Dude, he's flew me private. Up to his talk. Oh, you he's like, I wanna buy this company. Let's talk. And you're like, cool. We could talk at the phone. He's like, no. Let's meet in person. You're like, I don't like to fly. And Canada's far away. He's like, my jet will be there tomorrow. Let's go. And, you know, he throws his weight around in a way that I think I am, like, often either too cheap or too afraid or just don't even think about those options.
53:42
And I'm learning to steal that part of my my game. Have you guys thought about that, or do do you guys think about how you're gonna use that? I'm the same way as you. I appreciate it and I'm fearful of it. It's it's a very scary thing. And but I when I see it, I get inspired.
53:56
Yeah. I think it's a for me, it's a it's a conviction play. Right? I I'm more inspired by,
54:01
like, I read the the Warren Buffett book, for example. Right? And he's more cerebral in the way he does it. But it's the same thing. It's like he sees an opportunity, and he's not dipping his toe in the water. He's not a a diversification
54:13
guy. Like, oh, Bank of America is going under. I'm gonna buy a ton of preferred debt. This is a can't lose bet. And by the way, I'm sitting on over many billions of dollars on my balance sheet. So I'm gonna own whatever ten percent of Bank of America. And so I love when people have conviction. And they just say, you know what? This is it. I'm taking all the chips, all the social capital, everything I've made, and I'm doubling down on this. Dude, your chips on the table moment right now is just praying Bill Ackman doesn't crush your company
54:40
because
54:41
morning produce on life. Chips and running away, hiding under the table, actually.
54:46
Speaking of throwing your weight around. Right? That's what he's doing right now. He's trying to throw his weight around in a way. I think I actually won't wanna prove his own by Business Insider, which is owned by Axel Sprringer and Bill is at war with BI and Maxwell Springer. Awesome. No. I'd like to hear your response to this.
55:00
Yeah. What's your official response?
55:02
You just gotta message Bill Ackman and be like, Bill, same team, same team. Like
55:07
Well, I'm alright. Yeah. I'll I'll save my response for the private group chat.
55:12
I think that,
55:13
the I I I think you don't wanna be excited to to just, like, plow chips into something because you're you're you're naturally gonna just kind of make the make it impulsive wrong decision, but I do think
55:24
there's a good question, which is am I throwing my weight around? Right? Like, am I
55:30
You know, how hard how how much gas versus how much breaks am I applying to the things that I want in my life? That's one of my themes, I think, for this year that I'm gonna I'm gonna focus on. Remit Safety has this good thing where he talks about spending. And he was like, and he'll message me privately. He's like, what interests you? And I'm like, well, I've got this cleaning lady that comes every two weeks.
55:48
I I wish they would come every day almost. And he's like, I'm gonna challenge you to figure out what makes you happy, and I want you to spend ten times the amount that you're spending now.
55:57
And so, like, for him, it's, like, travel. And he goes, when I travel, I will spend fifty thousand dollars on a trip. And that's a ton of money, but I know that's what makes me happy. And I'm on a ten time spend what I used to spend because that's what I love. And that's what he was saying to me about,
56:10
services, like cleaning ladies, things like that. He goes, I challenge you to spend ten times more. And that's, like, a miniature version of what you're talking about. Also, what about you? You made a bunch of money selling morning brew. Did you use it in any way that was interesting or, like, improve all of your life meaningfully?
56:24
Yeah. The big thing for me is I love traveling. I love staying at Nice Hotel's on vacation. And so I when I when I travel, that that is my money is travel. I think Ramit's is two, actually.
56:34
You were texting about this Oman Hotel. What's what's the deal? Do I need to know about this? What what is it? Have you heard of it? It's just, like, supposed to be the fanciest hotel ever. I've heard about it, like, two times this year, and I don't know if I just started
56:44
hanging out with different people, or it's new. Is this I'm guessing this has been around for, like, to it's for, like, a while.
56:49
We're growing a lot, but essentially, Aman, I I think, is the standard for customer service,
56:56
for any business. Right? You know, we're talking about the the milk road for I think the oh, good way to think about a business is what's the OmanVorex. So Oman is just the absolute top customer service mean, I think the cheapest amount if there's maybe sixty or seventy of them, the cheapest one is maybe fifteen hundred bucks a night. I think they're regularly twenty five hundred. There's one out west somewhere. I think it's I'm on gear. Arizona.
57:18
Yeah. That's what people love. It's, like, six grand a night. And people go there, and they're, like, it was worth it. What do they do? Why is how would that be worth it? Well, it's beautiful for one. But it's sort of like remember, Sean, the bear, that episode, like, it's like season two. Body for six grand a night.
57:34
But
57:35
you remember, like, you I like, I remember the there's, like, season two episode six or something. It's where the guy goes and learns how to, like, Wash the silverware perfectly. It's like that. And I think that that that type of excellence helped make it popular where people are like, oh, I respect this craftsmanship. But have you been, Austin? I've never been. So I've never stayed at one. I'm that's I'm planning my honeymoon now, and that's that's our goal is to stay at a bunch of,
57:56
amands, but I've been to a bunch when I travel. When I travel, I always try to get, like, a drink or go to them. They're also interesting because they're typically not in the heart of a city. They typically are on the out skirtz a little bit. They actually and I think this is really cool. I think they did this intentionally. They make you travel there a little bit. Right? It's not accessible.
58:14
And that's part of the allure is it's like a destination. You have to really wanna go to a an Aman to be at the Aman. Now they've grown and they have one in New York City. So maybe that's not quite as true, but they really want you to to, like, be in the Aman essence
58:28
when they're there. And it's just, again, it's it's the Hinnacle of customer service. Well, give me an example. What what are they doing that such good customer service? Yeah. Like, I went to a motel eight with a slip and slide. Do they have that?
58:41
I mean, the the highest quality food, the best quality bed, bedding, the mattress,
58:47
every little thing. Right? When we give the toilet papers folded the right direction.
58:51
Every detail
58:52
is perfect. And if if
58:55
if nice hotels is not your money dial, you're gonna be like, I just wasted five grand a night, but if is luxury and having everything you need tater towards, if that's something that you get joy out of, you're gonna go and you're gonna love it.
59:10
I get why you like it. Oh, no slits. Yeah. Is there a mini fridge though or not?
59:16
Yeah. I just need, like, kit kat and animal crackers at midnight, and I'm gravy. Like, live scream cheese. Just give me that and and we get,
59:23
in a little curd machine.
59:26
Austin.
59:27
Thanks for coming on, man. This is good.
59:29
Yeah. This is fine. Alright. That's the pod.
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