00:00

This is awesome. Ben texted me or, like, Slacks me while we were doing this and he goes, Steph's been,

This is awesome. Ben texted me or, like, Slacks me while we were doing this and he goes, Steph's been,

00:06

spitting fire for the last fifty minutes. So this is badass.

spitting fire for the last fifty minutes. So this is badass.

00:09

About to see my first a million.

About to see my first a million.

00:11

Got to the safe and the spilling up. Got to the bank. It's not big enough.

Got to the safe and the spilling up. Got to the bank. It's not big enough.

00:20

What's going on?

What's going on?

00:22

What's up? Good. How are you?

What's up? Good. How are you?

00:24

I'm good. Alright. You're back. Sean is

I'm good. Alright. You're back. Sean is

00:27

on a family vacation and you are the sub. And I think it's a good sub. So you sent me this document that we're gonna we're gonna go through a ton of stuff There's so much stuff on here.

on a family vacation and you are the sub. And I think it's a good sub. So you sent me this document that we're gonna we're gonna go through a ton of stuff There's so much stuff on here.

00:38

How, is it are you is this like a list that you've been keeping for months, or is this just you made this just for this? This is part of a list. I've been keeping for months. I,

How, is it are you is this like a list that you've been keeping for months, or is this just you made this just for this? This is part of a list. I've been keeping for months. I,

00:48

I keep this list in my evernote that just every time I see a new idea, whether it's from, like, a newsletter or something you guys talk about on my first million that I wanna respond to. I just have a running list. So this is probably, like, a quarter of that bigger list. What? This is fifteen pages.

I keep this list in my evernote that just every time I see a new idea, whether it's from, like, a newsletter or something you guys talk about on my first million that I wanna respond to. I just have a running list. So this is probably, like, a quarter of that bigger list. What? This is fifteen pages.

01:01

How many words that I just what we have here is like ten thousand words.

How many words that I just what we have here is like ten thousand words.

01:06

We should share this. I mean, at least parts of it because we're not gonna get through all of this. This is amazing. I if I was you, I wouldn't share this. I would charge people for it. This is good.

We should share this. I mean, at least parts of it because we're not gonna get through all of this. This is amazing. I if I was you, I wouldn't share this. I would charge people for it. This is good.

01:16

I mean, There's definitely things that I'm excluding from here. You know, you don't share the ones that you actually wanna build.

I mean, There's definitely things that I'm excluding from here. You know, you don't share the ones that you actually wanna build.

01:22

You,

You,

01:23

so you told me one time that you wanna become a billionaire.

so you told me one time that you wanna become a billionaire.

01:27

I think I want to. We'll see if that actually happens. Well, I said who cares if it happens or not, but you said that's what you wanted. Do you, what are you gonna do to become that? I mean, I feel like if I ever become a billionaire, we're gonna talk, hopefully, about Tyler Perry Later. It has to come from building something on my own. I need to have equity in something. Like, you don't become a billionaire from working for a company and buying ETFs.

I think I want to. We'll see if that actually happens. Well, I said who cares if it happens or not, but you said that's what you wanted. Do you, what are you gonna do to become that? I mean, I feel like if I ever become a billionaire, we're gonna talk, hopefully, about Tyler Perry Later. It has to come from building something on my own. I need to have equity in something. Like, you don't become a billionaire from working for a company and buying ETFs.

01:50

Well, there's a few examples, but the likelihood of becoming a billionaire is slim to none. The likelihood become of becoming a billionaire be it by being an early employee somewhere is much slimmer

Well, there's a few examples, but the likelihood of becoming a billionaire is slim to none. The likelihood become of becoming a billionaire be it by being an early employee somewhere is much slimmer

02:01

of that subset, but it's possible. It's definitely possible.

of that subset, but it's possible. It's definitely possible.

02:05

Should we talk about these companies of one, which I feel like are kind of anti not anti billionaire, but a different approach to building. Yes. And I actually don't think they're anti billionaire. I think you can become a billionaire this way, but just so people know, so this is Steph Smith Stepff, you work at the hustle.

Should we talk about these companies of one, which I feel like are kind of anti not anti billionaire, but a different approach to building. Yes. And I actually don't think they're anti billionaire. I think you can become a billionaire this way, but just so people know, so this is Steph Smith Stepff, you work at the hustle.

02:21

You basically helped me start trends and you ran it for a while and you still kind of run it, but you also do like bunch of other different projects. And you have this gumroad

You basically helped me start trends and you ran it for a while and you still kind of run it, but you also do like bunch of other different projects. And you have this gumroad

02:31

book called doing content. Right? Is that right? Yep. And it made, like, a hundred and fifty gs in the first year or something like that. Right? Yep. Exactly.

book called doing content. Right? Is that right? Yep. And it made, like, a hundred and fifty gs in the first year or something like that. Right? Yep. Exactly.

02:40

And

And

02:41

you are the tie. So we

you are the tie. So we

02:43

We aren't like really partners anymore, but I felt like when we were when you ran trends, I viewed it a little bit like a partnership. So I've worked with you pretty closely for a while. Now now that Now we're just friends, but,

We aren't like really partners anymore, but I felt like when we were when you ran trends, I viewed it a little bit like a partnership. So I've worked with you pretty closely for a while. Now now that Now we're just friends, but,

02:54

is that all is that all accurate? What am I missing? I think so. Yeah. I, I build stuff on the side for fun, taught myself to code a couple years ago. And now I also have a podcast. So if people like what they hear here,

is that all is that all accurate? What am I missing? I think so. Yeah. I, I build stuff on the side for fun, taught myself to code a couple years ago. And now I also have a podcast. So if people like what they hear here,

03:07

it's called the shit you don't learn in school. That's my little plug.

it's called the shit you don't learn in school. That's my little plug.

03:10

And you are very

And you are very

03:12

you and I are similar

you and I are similar

03:14

in that. There's, like, it's kinda like Sean. Like, there's, like, this there's like overlap of things that are very, very similar between us, but there's things that are very different in that. What you're different about is that you sweat the details

in that. There's, like, it's kinda like Sean. Like, there's, like, this there's like overlap of things that are very, very similar between us, but there's things that are very different in that. What you're different about is that you sweat the details

03:26

like crazy.

like crazy.

03:27

And you're pretty technical in the sense of, like,

And you're pretty technical in the sense of, like,

03:30

I really think it's just you're just smarter than me. Like, you could just figure things out. You can just you can just figure certain things out. So your research is actually typically more, like, in-depth and technical than my research, and I like that. Thanks. I mean, I don't know if I actually sweat the details. If anyone knows me closely, like, if you'd ask Cal, he'd be like, no. She's, like, a mess. So I appreciate that I come off that way.

I really think it's just you're just smarter than me. Like, you could just figure things out. You can just you can just figure certain things out. So your research is actually typically more, like, in-depth and technical than my research, and I like that. Thanks. I mean, I don't know if I actually sweat the details. If anyone knows me closely, like, if you'd ask Cal, he'd be like, no. She's, like, a mess. So I appreciate that I come off that way.

03:51

Let's talk about companies of one. So we're you're you have a list of like ten or seven companies

Let's talk about companies of one. So we're you're you have a list of like ten or seven companies

03:57

that are run by one person

that are run by one person

03:59

that are shockingly big. Let's go through some of them and, talk about them.

that are shockingly big. Let's go through some of them and, talk about them.

04:04

Yeah. So I think you called out two before. So I'm gonna just call out those two quickly. You called out built with before, which is the site that basically can tell what a site is built with, is it built with WordPress or Squarespace, or what plugins is it is a site using. And that one, at the time, when you found it, was, I think, doing around fourteen million, and then you've also covered nomad list and remote okay by Peter levels. And those two, I think, together, are doing around a million a year. And those two, I think, are both completely solo founders. I know Peter certainly is. But there are a couple others. So have you heard of UGGMunk?

Yeah. So I think you called out two before. So I'm gonna just call out those two quickly. You called out built with before, which is the site that basically can tell what a site is built with, is it built with WordPress or Squarespace, or what plugins is it is a site using. And that one, at the time, when you found it, was, I think, doing around fourteen million, and then you've also covered nomad list and remote okay by Peter levels. And those two, I think, together, are doing around a million a year. And those two, I think, are both completely solo founders. I know Peter certainly is. But there are a couple others. So have you heard of UGGMunk?

04:36

Well, hold on. So Buildwidth, so people know. Buildwidth is, like, maybe one of the most impressive ones you ever not be, but one of Buildwidth is, like, It's like a I think they have a plugin as well, but it's a website. You go to built with dot com. You enter in the hustle dot co. Let's say you wanna you you see something on our website that you like and you wanna copy and you're like, how do they build that? What plugins do they use? What whatever you use built with? And they make money because,

Well, hold on. So Buildwidth, so people know. Buildwidth is, like, maybe one of the most impressive ones you ever not be, but one of Buildwidth is, like, It's like a I think they have a plugin as well, but it's a website. You go to built with dot com. You enter in the hustle dot co. Let's say you wanna you you see something on our website that you like and you wanna copy and you're like, how do they build that? What plugins do they use? What whatever you use built with? And they make money because,

05:00

they like What do they do? I think they, like, sell people's data or something.

they like What do they do? I think they, like, sell people's data or something.

05:04

I'm not sure, actually. Let me look this up because

I'm not sure, actually. Let me look this up because

05:07

I know they get a crazy amount of traffic. Look, they've got plans on their site. So they've got a basic plan. I don't know what you get with it, but it's two hundred ninety five dollars. Oh, I know what you get. You get basically I believe you sign up and it tells you

I know they get a crazy amount of traffic. Look, they've got plans on their site. So they've got a basic plan. I don't know what you get with it, but it's two hundred ninety five dollars. Oh, I know what you get. You get basically I believe you sign up and it tells you

05:23

people's so it it crawls all these websites and it tells you what type of features they have on their website and what type of plugins and I think you pay money and it'll say we have the emails or contact information

people's so it it crawls all these websites and it tells you what type of features they have on their website and what type of plugins and I think you pay money and it'll say we have the emails or contact information

05:34

of all types of people who use blank plugin and you sell a plugin that is complimentary to that. Therefore,

of all types of people who use blank plugin and you sell a plugin that is complimentary to that. Therefore,

05:40

pay money and you could now target them and advertise against them or or things like that.

pay money and you could now target them and advertise against them or or things like that.

05:45

Yeah. They charge so their basic plan is three thousand dollars a year. Their pro is five thousand. Their team is ten thousand.

Yeah. They charge so their basic plan is three thousand dollars a year. Their pro is five thousand. Their team is ten thousand.

05:52

There's a cool little trick they have on their pricing page if you go to it and you hover over. They have, like, technologies, keywords, and they have these little GIFs.

There's a cool little trick they have on their pricing page if you go to it and you hover over. They have, like, technologies, keywords, and they have these little GIFs.

06:00

That they're actually, like, showing what you would get with the product. I've never actually seen that before, so that's a cute little hack. And it's built by basically one guy in Australia.

That they're actually, like, showing what you would get with the product. I've never actually seen that before, so that's a cute little hack. And it's built by basically one guy in Australia.

06:08

So what are some of the other companies?

So what are some of the other companies?

06:10

Okay. So I was gonna call it UggMunk. So this one's not as big. I actually don't know exactly

Okay. So I was gonna call it UggMunk. So this one's not as big. I actually don't know exactly

06:16

how much they're making, but it's a really simple e commerce store. They started just selling really nice t shirts. Which sounds like, okay, like, there's enough t shirt stores out there. But this guy, Jeff Sheldon, he focused on just really high quality shirts And then now he's moved into almost like productivity stuff. If you, are you in the doc? I'm looking at UGG. So when I go to UGG, I see

how much they're making, but it's a really simple e commerce store. They started just selling really nice t shirts. Which sounds like, okay, like, there's enough t shirt stores out there. But this guy, Jeff Sheldon, he focused on just really high quality shirts And then now he's moved into almost like productivity stuff. If you, are you in the doc? I'm looking at UGG. So when I go to UGG, I see

06:39

like, a pen holder, and I see,

like, a pen holder, and I see,

06:43

like, a, or a to do list,

like, a, or a to do list,

06:46

like, a It's like cute, well designed, like, pen holders, which doesn't sound neat, but it honestly, it looks pretty sick. Yeah. It looks surprisingly sick. If you go to let me if you click in the doc where it says, look at this. If you click that, that is his setup. And he he's like one of those builders who I think has built a little Twitter following as well. And he just has this beautiful

like, a It's like cute, well designed, like, pen holders, which doesn't sound neat, but it honestly, it looks pretty sick. Yeah. It looks surprisingly sick. If you go to let me if you click in the doc where it says, look at this. If you click that, that is his setup. And he he's like one of those builders who I think has built a little Twitter following as well. And he just has this beautiful

07:08

desk setup, which is, like, the perfect ad. And I Oh, I see this. It looks awesome.

desk setup, which is, like, the perfect ad. And I Oh, I see this. It looks awesome.

07:14

I never thought I'd want to go and buy, like, a hundred dollar to do list, but I I think I'm gonna buy one. Yeah. I it's just, like,

I never thought I'd want to go and buy, like, a hundred dollar to do list, but I I think I'm gonna buy one. Yeah. I it's just, like,

07:23

cute, easy to use, like, mid century modern stuff. Yeah. I'm on board. How much revenue does he do? I'm not sure, but I'm pretty sure he does several million a year. He gets over two hundred thousand page views a month. And I he's been going at this for several years. So I know he makes enough to have left his full time job several years ago, and he's grown since then. So I probably say a couple mill.

cute, easy to use, like, mid century modern stuff. Yeah. I'm on board. How much revenue does he do? I'm not sure, but I'm pretty sure he does several million a year. He gets over two hundred thousand page views a month. And I he's been going at this for several years. So I know he makes enough to have left his full time job several years ago, and he's grown since then. So I probably say a couple mill.

07:43

Wow. That's crazy. Alright. That's a that's a good find. It's just one guy. He's the only employee. I think so. I mean, he's he he probably has some staff now that he's been growing, but I I'm pretty sure he doesn't have a big team. Alright. What's next? Alright. Card is actually one guy. He might have contractors, but Card, c a r r d. I've built sites with card. People probably recognize card or they've almost certainly been on a site built by card. And it's built by this guy AJ, and it's doing one million dollars a year AR. I think he actually just raised money now, so I think he's kinda going for Did he really just raise money? I would love to invest in this. Yeah. You raised money earlier this year. He was, like, big in the indie hacker community And then I think he posted on indie hackers this year, like, look, I'm I'm gonna raise money. I'm gonna, you know, really go for it. But he it's kinda crazy. Two point five million sites have been built on card. Wow. And,

Wow. That's crazy. Alright. That's a that's a good find. It's just one guy. He's the only employee. I think so. I mean, he's he he probably has some staff now that he's been growing, but I I'm pretty sure he doesn't have a big team. Alright. What's next? Alright. Card is actually one guy. He might have contractors, but Card, c a r r d. I've built sites with card. People probably recognize card or they've almost certainly been on a site built by card. And it's built by this guy AJ, and it's doing one million dollars a year AR. I think he actually just raised money now, so I think he's kinda going for Did he really just raise money? I would love to invest in this. Yeah. You raised money earlier this year. He was, like, big in the indie hacker community And then I think he posted on indie hackers this year, like, look, I'm I'm gonna raise money. I'm gonna, you know, really go for it. But he it's kinda crazy. Two point five million sites have been built on card. Wow. And,

08:33

yeah, I think it's, like, a million ARR.

yeah, I think it's, like, a million ARR.

08:36

So it's a free platform for building simply, for building simple, fully responsive one page websites that can do anything.

So it's a free platform for building simply, for building simple, fully responsive one page websites that can do anything.

08:44

I actually think so there there was this company called, you remember about me?

I actually think so there there was this company called, you remember about me?

08:49

No. What is that? About dot me. So go to about dot me.

No. What is that? About dot me. So go to about dot me.

08:54

That's the URL.

That's the URL.

08:55

You don't remember that. You're I'm just a little bit older than you.

You don't remember that. You're I'm just a little bit older than you.

08:59

Which is, like, then that few years probably makes a difference. Because about dot me, when I was just getting started, was considered, like, the preeminent

Which is, like, then that few years probably makes a difference. Because about dot me, when I was just getting started, was considered, like, the preeminent

09:08

builder in this space. And they made it it was a one

builder in this space. And they made it it was a one

09:12

page website where you can explain stuff about you. And it was started by this guy named Tony Conrad, I believe his name is, and he's this cool looking dude who, is also an investor now. And he sold it after only two years to AOL for like forty million dollars and it was bootstrapped. You see about dot me. You see how it's like basically the same thing. Yeah. It reminds me of you've heard of unsplash. Right? I love unsplash. So or sorry. I'm not thinking of unsplash. I'm talking about unfold. Unfold is this app that basically

page website where you can explain stuff about you. And it was started by this guy named Tony Conrad, I believe his name is, and he's this cool looking dude who, is also an investor now. And he sold it after only two years to AOL for like forty million dollars and it was bootstrapped. You see about dot me. You see how it's like basically the same thing. Yeah. It reminds me of you've heard of unsplash. Right? I love unsplash. So or sorry. I'm not thinking of unsplash. I'm talking about unfold. Unfold is this app that basically

09:40

for Instagramers, it adds different. Like, it allows you to kind of piece together pictures for your Instagram story, but they also started these, like, one pagers

for Instagramers, it adds different. Like, it allows you to kind of piece together pictures for your Instagram story, but they also started these, like, one pagers

09:48

where basically because all these Instagramers, they're like, oh, I need my link in bio. Lincoln bio is also a site like that, but unfold,

where basically because all these Instagramers, they're like, oh, I need my link in bio. Lincoln bio is also a site like that, but unfold,

09:55

was sold.

was sold.

09:56

To Squarespace, I think, like, last year or something. I don't know for how much though. Man, I think that these one page website builders are actually really cool. So there's other business I almost invested in. I think it's called the media kits dot com or dot co. I believe it just called media kit and all they did was built a really slick website builder where you could create your media kit kit and send it to people. So and, whether you're the hustle or you're just an Instagram person you just had this like, the hustle dot co slash media kit or like, you know, step smith dot com slash media kit and it was that your media kit was on there. And that sounds like not that important, but it's kinda like Docsend. So Docsend, if you don't know what Docsend is, Docsend is basically

To Squarespace, I think, like, last year or something. I don't know for how much though. Man, I think that these one page website builders are actually really cool. So there's other business I almost invested in. I think it's called the media kits dot com or dot co. I believe it just called media kit and all they did was built a really slick website builder where you could create your media kit kit and send it to people. So and, whether you're the hustle or you're just an Instagram person you just had this like, the hustle dot co slash media kit or like, you know, step smith dot com slash media kit and it was that your media kit was on there. And that sounds like not that important, but it's kinda like Docsend. So Docsend, if you don't know what Docsend is, Docsend is basically

10:39

all it is is PowerPoint

all it is is PowerPoint

10:41

in the cloud

in the cloud

10:43

but email gated. So you have to enter your email and then you get all types of information. So if you use it when you are creating a pitch deck you wanna send it to investors so you know who has it and, and who views it and how long they've used it. And it's basically that.

but email gated. So you have to enter your email and then you get all types of information. So if you use it when you are creating a pitch deck you wanna send it to investors so you know who has it and, and who views it and how long they've used it. And it's basically that.

10:58

So anyway, card

So anyway, card

11:00

is pretty bad ass. That actually might be one of the highest potential businesses you have here, I think. Yeah. And, I mean, he actually runs card as a subscription business. So that's one million ARR, and I think it's probably way past that today. I think you're gonna like the next one though. Go to, this next episode dot net. I think it's actually next dash episode dot net. It's the it's such an old site. I think the guy's been running it for fifteen years. And if you just open it up, you'll you'll get a sense of how the UI hasn't caught up to where we are today, but it's amazing because this guy's been running it for fifteen years. Guess how much traffic this thing I'm looking at it on similar web. This is crazy.

is pretty bad ass. That actually might be one of the highest potential businesses you have here, I think. Yeah. And, I mean, he actually runs card as a subscription business. So that's one million ARR, and I think it's probably way past that today. I think you're gonna like the next one though. Go to, this next episode dot net. I think it's actually next dash episode dot net. It's the it's such an old site. I think the guy's been running it for fifteen years. And if you just open it up, you'll you'll get a sense of how the UI hasn't caught up to where we are today, but it's amazing because this guy's been running it for fifteen years. Guess how much traffic this thing I'm looking at it on similar web. This is crazy.

11:38

So what is this called? So next dash episode dot net. What is this? Yeah. It's a site where basically, like, there's no way I would think that a site like this would still exist, but people use it, that basically helps you track your TV shows, and it's a little bit of a community. So I I think I've never used it, but, you know, people watch the bachelor, they hang out on this site, and they find other people who watch the bachelor, and they talk about it.

So what is this called? So next dash episode dot net. What is this? Yeah. It's a site where basically, like, there's no way I would think that a site like this would still exist, but people use it, that basically helps you track your TV shows, and it's a little bit of a community. So I I think I've never used it, but, you know, people watch the bachelor, they hang out on this site, and they find other people who watch the bachelor, and they talk about it.

12:01

But it's kinda crazy how much traffic this site gets. This is awesome. And so here's why I know this is a big business. So if you go to similar web and you look at the traffic,

But it's kinda crazy how much traffic this site gets. This is awesome. And so here's why I know this is a big business. So if you go to similar web and you look at the traffic,

12:11

The estimated monthly traffic is three point six million uniques a month.

The estimated monthly traffic is three point six million uniques a month.

12:15

That's

That's

12:16

decent. That's not like the best, but it's like really good. Particularly for one person, But if you go to traffic source, it says that eighty percent is coming from direct traffic, which basically means that there's a lot of people that are just typing in this URL in going there on a consistent basis. And if you do that, you probably can have a huge business. And it looks like they have got,

decent. That's not like the best, but it's like really good. Particularly for one person, But if you go to traffic source, it says that eighty percent is coming from direct traffic, which basically means that there's a lot of people that are just typing in this URL in going there on a consistent basis. And if you do that, you probably can have a huge business. And it looks like they have got,

12:35

a premium, which is only two dollars a month. But,

a premium, which is only two dollars a month. But,

12:38

how big is this? So I don't know exactly how big it is, but he's been running it for fifteen years. And I know he's definitely I I found him on hacker News, one of those posts that was like, hey. Like, who's a solopreneur? Who's doing this thing on their own? And he's like, I've worked on this entirely on my own for the last fifteen years.

how big is this? So I don't know exactly how big it is, but he's been running it for fifteen years. And I know he's definitely I I found him on hacker News, one of those posts that was like, hey. Like, who's a solopreneur? Who's doing this thing on their own? And he's like, I've worked on this entirely on my own for the last fifteen years.

12:55

So What? This is crazy. Good. Fine. I can't wait. So who what's this person's name? Do you know? Let me send you

So What? This is crazy. Good. Fine. I can't wait. So who what's this person's name? Do you know? Let me send you

13:03

Here he is. I found him nico nicolet.

Here he is. I found him nico nicolet.

13:06

Yeah.

Yeah.

13:08

Wow. This is a good find. How much revenue do you think he does on this? I don't know about today, but I'm assuming, like,

Wow. This is a good find. How much revenue do you think he does on this? I don't know about today, but I'm assuming, like,

13:14

if he's getting that many million page views and he's been working on it for fifteen years, I'd say, like, maybe a million a year. What do you think? Yeah. I would agree with that. And it's probably mostly all profit. Yeah. Well, I mean, he's literally the only one who works on it.

if he's getting that many million page views and he's been working on it for fifteen years, I'd say, like, maybe a million a year. What do you think? Yeah. I would agree with that. And it's probably mostly all profit. Yeah. Well, I mean, he's literally the only one who works on it.

13:28

In one of the the posts on hacker News, he's like, yeah, I started it for myself because I couldn't find such a tool back in the day. And,

In one of the the posts on hacker News, he's like, yeah, I started it for myself because I couldn't find such a tool back in the day. And,

13:37

Basically, he's like avoided hiring other people,

Basically, he's like avoided hiring other people,

13:40

because he doesn't want to, like, scale through hiring.

because he doesn't want to, like, scale through hiring.

13:43

Alright. What else do we got? There's a ton on here. There's some there's one called Hostify by a guy named Riley who basically,

Alright. What else do we got? There's a ton on here. There's some there's one called Hostify by a guy named Riley who basically,

13:51

you know, has scaled that to, like, a million a month in a year or two.

you know, has scaled that to, like, a million a month in a year or two.

13:55

There's some good stories from back in the day where apparently SurveyMonkey

There's some good stories from back in the day where apparently SurveyMonkey

13:59

was doing nineteen million dollars in revenue,

was doing nineteen million dollars in revenue,

14:02

with twelve employees. So not a one person thing, but plenty of fish is another example where they were doing currently ten million dollars, and the guy was by himself. He might have even been part time, so that's kind of a crazy story from back in the day too. How did how do how do you know this about SurveyMonkey?

with twelve employees. So not a one person thing, but plenty of fish is another example where they were doing currently ten million dollars, and the guy was by himself. He might have even been part time, so that's kind of a crazy story from back in the day too. How did how do how do you know this about SurveyMonkey?

14:16

So it was posted. It was actually you posted about built with a while ago, I think. And then I went through all of the comments of you, basically, you were, like, Can anyone tell me something more efficient than that? And,

So it was posted. It was actually you posted about built with a while ago, I think. And then I went through all of the comments of you, basically, you were, like, Can anyone tell me something more efficient than that? And,

14:28

this guy named Tripp posted, yeah, SurveyMonkey was doing nineteen million with twelve employees.

this guy named Tripp posted, yeah, SurveyMonkey was doing nineteen million with twelve employees.

14:33

And you asked him, if this was documented. And, basically, someone else commented and was like, yeah, trips too modest to say this, but he actually invested in SurveyMonkey. Two thousand nine. So he probably knows the numbers.

And you asked him, if this was documented. And, basically, someone else commented and was like, yeah, trips too modest to say this, but he actually invested in SurveyMonkey. Two thousand nine. So he probably knows the numbers.

14:45

Wow. This is amazing. I've heard this. I've heard rumors about SurveyMonkey doing this. This is crazy.

Wow. This is amazing. I've heard this. I've heard rumors about SurveyMonkey doing this. This is crazy.

14:52

This is so cool. So did I tell you about how I told you about Craigslist. Right? So the hustle our very first office. It was this apartment

This is so cool. So did I tell you about how I told you about Craigslist. Right? So the hustle our very first office. It was this apartment

15:01

It basically it looked like a townhome, like a like a typical San Francisco townhome, but it was zoned as business. And on the bottom, was this, was a piano teacher in the middle. It was like a three story townhome,

It basically it looked like a townhome, like a like a typical San Francisco townhome, but it was zoned as business. And on the bottom, was this, was a piano teacher in the middle. It was like a three story townhome,

15:14

but they, like, divvied it up into apartments. So the bottom one was a piano teacher, The middle one was this company called nuggs dot net and nuggs dot net sells. It's like a marketplace where you can trade

but they, like, divvied it up into apartments. So the bottom one was a piano teacher, The middle one was this company called nuggs dot net and nuggs dot net sells. It's like a marketplace where you can trade

15:26

like fish and Grateful Dead, like CDs that you recorded at their concerts. And above that was Craigslist.

like fish and Grateful Dead, like CDs that you recorded at their concerts. And above that was Craigslist.

15:33

And craigslist moved out and we moved in and this was in two thousand and sixteen, I think. And

And craigslist moved out and we moved in and this was in two thousand and sixteen, I think. And

15:39

which means craigslist At the time, the landlord told me he goes,

which means craigslist At the time, the landlord told me he goes,

15:44

they were making around

they were making around

15:46

three hundred million dollars in revenue.

three hundred million dollars in revenue.

15:49

And they worked out of this little office and this office was so small. It was basically a three or two bedroom apartment And he was, like, there was basically, like, fourteen people here and that was the the whole company. And

And they worked out of this little office and this office was so small. It was basically a three or two bedroom apartment And he was, like, there was basically, like, fourteen people here and that was the the whole company. And

16:01

they were so cheap. Craig was so cheap that the rent the rent I was paying was like five hundred and I split it with my friend, Siva, but so the rent for the whole place was probably only two thousand dollars. So they're paying two or the three grand in rent for this place when they were big. And they were so cheap that in the lease, apparently it said, like, toilet paper is provided by landlord.

they were so cheap. Craig was so cheap that the rent the rent I was paying was like five hundred and I split it with my friend, Siva, but so the rent for the whole place was probably only two thousand dollars. So they're paying two or the three grand in rent for this place when they were big. And they were so cheap that in the lease, apparently it said, like, toilet paper is provided by landlord.

16:22

And every once in a while, I think his name was ishmael. He would forget to,

And every once in a while, I think his name was ishmael. He would forget to,

16:28

or Emmanuel.

or Emmanuel.

16:29

I forget it was like this old Jewish guy. He would forget to put the toilet paper and replenish it and they wouldn't pay the rent. They go until we get the toilet paper. You're not getting the rent.

I forget it was like this old Jewish guy. He would forget to put the toilet paper and replenish it and they wouldn't pay the rent. They go until we get the toilet paper. You're not getting the rent.

16:40

And,

And,

16:41

they and additionally,

they and additionally,

16:42

Craig worked out his I I used,

Craig worked out his I I used,

16:46

Craig's room because it had a kitchen table in one of the bedrooms

Craig's room because it had a kitchen table in one of the bedrooms

16:51

that he used as his desk. It was like this ugly kitchen table that was like his desk, but it was really heavy and they couldn't move it and they just left it there. And that was my desk for a long time. It was just like weird kitchen table, and that was out of the Craigslist office. And that's how scrappy they were. Dude, I love that. So I mentioned Peter Lovels before. He's a friend of mine from Bali. He once tweeted about this, so I don't feel bad sharing it, but he used to walk around. With this. Like, you know those bags that you get at a grocery store, the, like, plastic bags that are, like, a dollar. Yeah. So you'd think that some guy making, like, a million bucks a year all profit is gonna, like, upgrade his lifestyle. He would carry his laptop around in one of those bags. And, like, that's it. And you'd see him walking around in flip flops and a t shirt, and he'd be like, dude, like, respect because, like, you you make a lot of money and everyone knows that because you have that open page, but he's, like, walking around with, like, a grocery store bag as his laptop holder.

that he used as his desk. It was like this ugly kitchen table that was like his desk, but it was really heavy and they couldn't move it and they just left it there. And that was my desk for a long time. It was just like weird kitchen table, and that was out of the Craigslist office. And that's how scrappy they were. Dude, I love that. So I mentioned Peter Lovels before. He's a friend of mine from Bali. He once tweeted about this, so I don't feel bad sharing it, but he used to walk around. With this. Like, you know those bags that you get at a grocery store, the, like, plastic bags that are, like, a dollar. Yeah. So you'd think that some guy making, like, a million bucks a year all profit is gonna, like, upgrade his lifestyle. He would carry his laptop around in one of those bags. And, like, that's it. And you'd see him walking around in flip flops and a t shirt, and he'd be like, dude, like, respect because, like, you you make a lot of money and everyone knows that because you have that open page, but he's, like, walking around with, like, a grocery store bag as his laptop holder.

17:43

That's stupid. That's very stupid. It ruined your laptop.

That's stupid. That's very stupid. It ruined your laptop.

17:47

But what are some what are some other smaller ones? Alright. So I wanna call it a couple. These are actually

But what are some what are some other smaller ones? Alright. So I wanna call it a couple. These are actually

17:52

Also some people I know from Bali, so it's it's kinda cool when you live in a place like Chengou because you're just running into people just like this. So one of them is this thing called banner bear. So if you click on the link where it says banner bearer, that's their open page. So a lot of these people also create these cool open pages like, the ones from nomad list. I wanted to show you this one because if you scroll down, if you're on the page, do you see the modem the motor? I can't even say it. The moto meter,

Also some people I know from Bali, so it's it's kinda cool when you live in a place like Chengou because you're just running into people just like this. So one of them is this thing called banner bear. So if you click on the link where it says banner bearer, that's their open page. So a lot of these people also create these cool open pages like, the ones from nomad list. I wanted to show you this one because if you scroll down, if you're on the page, do you see the modem the motor? I can't even say it. The moto meter,

18:18

Yeah. What is this? So I'm looking at basically

Yeah. What is this? So I'm looking at basically

18:21

a pic pictures of motorcycles, of, like, nice triumph

a pic pictures of motorcycles, of, like, nice triumph

18:26

motorcycles.

motorcycles.

18:27

So, basically, like, he's got his revenue and you can see his MRR, and it's pretty impressive. He's at around an ARR of three hundred thousand. I think he only started this. You can see in sometime in twenty twenty.

So, basically, like, he's got his revenue and you can see his MRR, and it's pretty impressive. He's at around an ARR of three hundred thousand. I think he only started this. You can see in sometime in twenty twenty.

18:37

But he kind of rethought the open page and he was like, you know what? I just I don't wanna just show my revenue. I wanna show people, like, what I wanna spend this on. So he loves motorcycles.

But he kind of rethought the open page and he was like, you know what? I just I don't wanna just show my revenue. I wanna show people, like, what I wanna spend this on. So he loves motorcycles.

18:47

And he has, like, these different goals. So, like, if he hits a certain MRR, he, like, unlocks a new motorcycle.

And he has, like, these different goals. So, like, if he hits a certain MRR, he, like, unlocks a new motorcycle.

18:53

And so I thought that was just, like, a kinda cool cool little thing. And you can see, just like Peter, he he shows all of his data. Like, you've had the number of trials per month,

And so I thought that was just, like, a kinda cool cool little thing. And you can see, just like Peter, he he shows all of his data. Like, you've had the number of trials per month,

19:03

his churn,

his churn,

19:04

obviously, the the modem meter, his GitHub commit activity. So I think that's pretty cool because, like, I think years ago, there were some people showing their, like, open revenue, but now people are kinda, like, rethinking what they can share.

obviously, the the modem meter, his GitHub commit activity. So I think that's pretty cool because, like, I think years ago, there were some people showing their, like, open revenue, but now people are kinda, like, rethinking what they can share.

19:16

What the hell is banner bear? This is so cool looking. What does it do? So, basically, I think it's, like, it's basically like an API for generating images. So do you know how, like, we use we could have used this at trends, honestly. Do you remember we would run events and we'd have to, like, go on fiverr and, like, you know, it would kind of it would wasn't very expensive, but it takes some time and you're like, oh, man. Like, we should just have, like, an image template for all of our events, and it has, like, a certain background, a certain theme. And so he's made it possible to basically

What the hell is banner bear? This is so cool looking. What does it do? So, basically, I think it's, like, it's basically like an API for generating images. So do you know how, like, we use we could have used this at trends, honestly. Do you remember we would run events and we'd have to, like, go on fiverr and, like, you know, it would kind of it would wasn't very expensive, but it takes some time and you're like, oh, man. Like, we should just have, like, an image template for all of our events, and it has, like, a certain background, a certain theme. And so he's made it possible to basically

19:44

generate images based on certain inputs. So, you don't have to, like, go and hire a designer to do that. You can, like, auto generate images. And so some people use this for, like, social media. Right? So you have, like, a certain theme that aligns with your brand, and you're just, like, adjusting, like, all of your blog posts to, like, use banner bear instead of going and hiring a designer to create an image for one. This guy's site is beautiful. He reminds me of how do you say that Peter Lovels guy? Is that is it Peter? Yep. He reminds me of that. This guy looks like an artist.

generate images based on certain inputs. So, you don't have to, like, go and hire a designer to do that. You can, like, auto generate images. And so some people use this for, like, social media. Right? So you have, like, a certain theme that aligns with your brand, and you're just, like, adjusting, like, all of your blog posts to, like, use banner bear instead of going and hiring a designer to create an image for one. This guy's site is beautiful. He reminds me of how do you say that Peter Lovels guy? Is that is it Peter? Yep. He reminds me of that. This guy looks like an artist.

20:12

Yeah. I mean, I think what's cool about all of these folks is, like, they do the whole stack. Like, I guess you have to as a company as one, but they do, like, the marketing, they do the design, they do,

Yeah. I mean, I think what's cool about all of these folks is, like, they do the whole stack. Like, I guess you have to as a company as one, but they do, like, the marketing, they do the design, they do,

20:23

the development. And what's cool is that, like, because they're not necessarily

the development. And what's cool is that, like, because they're not necessarily

20:28

experts, quote unquote, in these spaces, like, they're just kinda hacking it together. I find they're actually a lot more creative. Right? So they're, like, they're not, like, constrained by the marketing degree that they had, you know, before. And so Peter is, like, another example where he's he pretty consistently does pretty cool things on marketing or on Twitter, for example, recently, he, like, Instead of paying ten thousand dollars for ads, he's like, I'm just giving ten thousand dollars away to, like, someone who retweets this. And it got, like, eleven thousand retweets, which obviously is much more than he would have spent on that. This in this website, banner bear, it was launched in,

experts, quote unquote, in these spaces, like, they're just kinda hacking it together. I find they're actually a lot more creative. Right? So they're, like, they're not, like, constrained by the marketing degree that they had, you know, before. And so Peter is, like, another example where he's he pretty consistently does pretty cool things on marketing or on Twitter, for example, recently, he, like, Instead of paying ten thousand dollars for ads, he's like, I'm just giving ten thousand dollars away to, like, someone who retweets this. And it got, like, eleven thousand retweets, which obviously is much more than he would have spent on that. This in this website, banner bear, it was launched in,

21:02

ten of two thousand nineteen. So let's round up to be two thousand twenty. So let's say it started in in two thousand January of two thousand twenty, that means it's what? Two years old,

ten of two thousand nineteen. So let's round up to be two thousand twenty. So let's say it started in in two thousand January of two thousand twenty, that means it's what? Two years old,

21:12

Yep.

Yep.

21:13

Is growing pretty well? Does it say his growth rate? I mean, this could be pretty this could be a really good business.

Is growing pretty well? Does it say his growth rate? I mean, this could be pretty this could be a really good business.

21:19

Yeah. And and and it's just him. I think he, like, might have hired, like, a part time customer service person, but, yeah, it's going really well.

Yeah. And and and it's just him. I think he, like, might have hired, like, a part time customer service person, but, yeah, it's going really well.

21:26

Wow. This is amazing.

Wow. This is amazing.

21:29

How big do you think this could get? I think pretty big because it's actually, like, you know, it's one of those niche problems that you're, like, what, like, you're gonna create a product that auto generates images, like, who needs that? But then you actually think, like, wow, every company that has a blog, has to generate all these images on mask. Every company that runs something on social media, like, I think the reason it's working is actually. Even though it seems like a niche problem, it's it's a problem that most companies have.

How big do you think this could get? I think pretty big because it's actually, like, you know, it's one of those niche problems that you're, like, what, like, you're gonna create a product that auto generates images, like, who needs that? But then you actually think, like, wow, every company that has a blog, has to generate all these images on mask. Every company that runs something on social media, like, I think the reason it's working is actually. Even though it seems like a niche problem, it's it's a problem that most companies have.

21:56

Wow. Alright. You wanna do you wanna pay a couple more? We can just call out, one more, which is have you heard of headline?

Wow. Alright. You wanna do you wanna pay a couple more? We can just call out, one more, which is have you heard of headline?

22:03

No. What's that?

No. What's that?

22:05

How do you find how do you find all this stuff, by the way? Well, like I said, I combed through some of the threads that you posted before, but

How do you find how do you find all this stuff, by the way? Well, like I said, I combed through some of the threads that you posted before, but

22:12

headline, banner bear, nomad list. Like, these are all people who were nomadic. I think it's, like, the indie hacker community and the nomad community overlap because they're both kinda, like,

headline, banner bear, nomad list. Like, these are all people who were nomadic. I think it's, like, the indie hacker community and the nomad community overlap because they're both kinda, like,

22:23

rebellious in a way. They're, like, I don't need to live in one place or, like, I don't need to raise venture capital. And so I think there's an overlap there. And so, yeah, most of these guys are people that I used to, like, co work with in Bali. Wow.

rebellious in a way. They're, like, I don't need to live in one place or, like, I don't need to raise venture capital. And so I think there's an overlap there. And so, yeah, most of these guys are people that I used to, like, co work with in Bali. Wow.

22:34

Okay. So what's headline?

Okay. So what's headline?

22:36

So headline is a super super

So headline is a super super

22:39

simple app, but,

simple app, but,

22:41

Danny, the guy who built it, built it in, like, a couple months. And within a year, he sold it for seven figures. So all it was is it was using AI to generate

Danny, the guy who built it, built it in, like, a couple months. And within a year, he sold it for seven figures. So all it was is it was using AI to generate

22:51

kind of like landing page headlines or copy.

kind of like landing page headlines or copy.

22:55

And so if you look at the landing page, it kinda looks like a much more complex product.

And so if you look at the landing page, it kinda looks like a much more complex product.

23:01

But it's actually pretty simple. And, if you've heard of copy dot ai, I think there's, like, similar elements to it. Oh, hey. Look, on the website of headline, they use my name. They're writing

But it's actually pretty simple. And, if you've heard of copy dot ai, I think there's, like, similar elements to it. Oh, hey. Look, on the website of headline, they use my name. They're writing

23:12

Wait. Really? I was gonna say I just noticed that. You must have seen this before. Maybe you're frustrated.

Wait. Really? I was gonna say I just noticed that. You must have seen this before. Maybe you're frustrated.

23:17

This guy's using my name. I've never that's so funny. Is he trying to tell me to use this?

This guy's using my name. I've never that's so funny. Is he trying to tell me to use this?

23:22

I don't know because I also don't know. Like I said, he sold this. So I don't know if he put that there, if the new founders put it there.

I don't know because I also don't know. Like I said, he sold this. So I don't know if he put that there, if the new founders put it there.

23:30

You're wait. You're seeing you're seeing my face and name on this website. Yeah. Totally.

You're wait. You're seeing you're seeing my face and name on this website. Yeah. Totally.

23:34

God. That's so funny. Why is my face on here? Whatever. That's cool.

God. That's so funny. Why is my face on here? Whatever. That's cool.

23:38

Yeah. Well, this is just like a super simple one where it's, like, I love it's, like, perfect example of, like, just being scrappy, building something. He exited

Yeah. Well, this is just like a super simple one where it's, like, I love it's, like, perfect example of, like, just being scrappy, building something. He exited

23:46

seven figures within, I think, eight months. It's pretty crazy.

seven figures within, I think, eight months. It's pretty crazy.

23:50

And, yeah, I just I think one theme is just, like,

And, yeah, I just I think one theme is just, like,

23:53

these people find, like, a niche problem that isn't or at least seems niche. They solve it. It has to be an existing problem that people want solved. I think the thing that a lot of people do wrong when they're trying to, like, do their, like, own little startup is they look for things that, like, don't really exist. But these are, like, perfect examples where it's like, oh, of course, people need sites to, like, house their their work. Of course, people need, like, nice t shirts and productivity stuff. Of course, people need, like, landing page copy. So I think that's the, like, one learning for me. How did this guy build this?

these people find, like, a niche problem that isn't or at least seems niche. They solve it. It has to be an existing problem that people want solved. I think the thing that a lot of people do wrong when they're trying to, like, do their, like, own little startup is they look for things that, like, don't really exist. But these are, like, perfect examples where it's like, oh, of course, people need sites to, like, house their their work. Of course, people need, like, nice t shirts and productivity stuff. Of course, people need, like, landing page copy. So I think that's the, like, one learning for me. How did this guy build this?

24:25

He built it in the open on Twitter. So he just coded it and he would, like, keep giving updates, and then I think he launched it on product hunt, like, pretty classic

He built it in the open on Twitter. So he just coded it and he would, like, keep giving updates, and then I think he launched it on product hunt, like, pretty classic

24:32

launch strategy, but I think it kinda blew up after product hunt and then sold it. But it's just built on top of that GPD three thing. Yep.

launch strategy, but I think it kinda blew up after product hunt and then sold it. But it's just built on top of that GPD three thing. Yep.

24:41

Wow. Alright. That's amazing. Wow. I cannot believe that. Good. Fine.

Wow. Alright. That's amazing. Wow. I cannot believe that. Good. Fine.

24:46

You wanna try something else?

You wanna try something else?

24:48

Yeah. Let's talk about just a couple of these. So another thing that I did, which kind of overlaps with what we talked about, is just like sites that have a surprising amount of traffic. So sites that you're like, wait, really? Like, there's no way. And then you look it up and you're like, wow, I guess, like, you know, twenty million people a month actually look this up. So One of them I wanna show you is called glitch in deals. Have you heard of glitching?

Yeah. Let's talk about just a couple of these. So another thing that I did, which kind of overlaps with what we talked about, is just like sites that have a surprising amount of traffic. So sites that you're like, wait, really? Like, there's no way. And then you look it up and you're like, wow, I guess, like, you know, twenty million people a month actually look this up. So One of them I wanna show you is called glitch in deals. Have you heard of glitching?

25:10

No. What's that mean? Okay. So you know how, like,

No. What's that mean? Okay. So you know how, like,

25:14

Of course, e commerce is popping off.

Of course, e commerce is popping off.

25:17

A lot of companies have e commerce sites. Not all of them have fully functioning e commerce sites. So sometimes they glitch. Right? So sometimes an airline will, you know, show a, a flight for, like, twenty bucks. That's really meant to be two hundred.

A lot of companies have e commerce sites. Not all of them have fully functioning e commerce sites. So sometimes they glitch. Right? So sometimes an airline will, you know, show a, a flight for, like, twenty bucks. That's really meant to be two hundred.

25:30

Sometimes, you know, there'll be something that's a dollar, and it's, really supposed to be a hundred. It's just like a decimal place error. And this happens all the time. Right? And, apparently, according to the law, like, if you advertise it for a certain amount, like, you have to sell it for that amount.

Sometimes, you know, there'll be something that's a dollar, and it's, really supposed to be a hundred. It's just like a decimal place error. And this happens all the time. Right? And, apparently, according to the law, like, if you advertise it for a certain amount, like, you have to sell it for that amount.

25:43

So there are all these sites that basically look for glitches. And I found this out because I was at,

So there are all these sites that basically look for glitches. And I found this out because I was at,

25:50

my partner's

my partner's

25:51

like, family home for Christmas last year. And I remember his aunt being like, Hey, do you want, like, a podcast mic? And I was like, I don't, like, sure. I don't know, like, why why do you have she's like, I've got thirty. Like, I just don't have to give them away. And I'm like, what do you mean you have thirty? And I guess she found a glitch in one of these groups. And

like, family home for Christmas last year. And I remember his aunt being like, Hey, do you want, like, a podcast mic? And I was like, I don't, like, sure. I don't know, like, why why do you have she's like, I've got thirty. Like, I just don't have to give them away. And I'm like, what do you mean you have thirty? And I guess she found a glitch in one of these groups. And

26:08

Yeah. Like, she just got thirty podcast mics that, like, she she got for free. So free? It was free? In that case, it was free. Most time, it's just like a crazy wild deal that the company didn't mean to have. So, like, I need to buy I'm trying to up my game and get that garage fridge. You know, I'm talking about that garage fridge. Like, it's it's like in store all my meat. And so I, on here, they've got a twenty five dollar garage fridge. I need that freezer.

Yeah. Like, she just got thirty podcast mics that, like, she she got for free. So free? It was free? In that case, it was free. Most time, it's just like a crazy wild deal that the company didn't mean to have. So, like, I need to buy I'm trying to up my game and get that garage fridge. You know, I'm talking about that garage fridge. Like, it's it's like in store all my meat. And so I, on here, they've got a twenty five dollar garage fridge. I need that freezer.

26:32

Yeah.

Yeah.

26:33

And,

And,

26:34

That's how you know you make it when you get a garage fridge and,

That's how you know you make it when you get a garage fridge and,

26:38

they have one for fifty dollars and it looks kind of complicated to use though.

they have one for fifty dollars and it looks kind of complicated to use though.

26:43

Yeah. So I have to say I've never actually glitched myself. I think it's one of those, like, rabbit holes that, like, the same way people go and, like, try to, like, enter sweepstakes. I think it's, like, a similar phenomena, but there's a ton of people doing it. So this glitch in deal site gets four million,

Yeah. So I have to say I've never actually glitched myself. I think it's one of those, like, rabbit holes that, like, the same way people go and, like, try to, like, enter sweepstakes. I think it's, like, a similar phenomena, but there's a ton of people doing it. So this glitch in deal site gets four million,

26:57

page views a month, but it's only been around for a year. How do they find the deals?

page views a month, but it's only been around for a year. How do they find the deals?

27:03

I think they must scrape them, or they have them at least I think it's actually a separate glitch site, but has they have a Facebook group. And this Facebook group has three hundred and forty two thousand members. What? I guess how many people post a day in this Facebook group. How many? Two hundred and fifty plus post a day. That's crazy. When I checked, it had two hundred and sixty two posts, and it was, like, it was, like, eleven AM. So

I think they must scrape them, or they have them at least I think it's actually a separate glitch site, but has they have a Facebook group. And this Facebook group has three hundred and forty two thousand members. What? I guess how many people post a day in this Facebook group. How many? Two hundred and fifty plus post a day. That's crazy. When I checked, it had two hundred and sixty two posts, and it was, like, it was, like, eleven AM. So

27:24

I'm not that surprised because

I'm not that surprised because

27:27

when we do giveaways for the hustle, we'll do like a t shirt giveaway. And, like, these websites, it's like a circular,

when we do giveaways for the hustle, we'll do like a t shirt giveaway. And, like, these websites, it's like a circular,

27:35

like, they all, like, copy each other. And it's basically like midwesterny

like, they all, like, copy each other. And it's basically like midwesterny

27:40

stay at home moms mostly and they love

stay at home moms mostly and they love

27:44

giveaways.

giveaways.

27:45

And, like, one time we've, like, we're giving away stickers.

And, like, one time we've, like, we're giving away stickers.

27:49

And I saw one of them post this on, like, a forum

And I saw one of them post this on, like, a forum

27:52

like, hey, there's this newsletter called the hustle. You just gotta share your referral link and they'll send you stickers. I just got mine and there was hundreds of people commenting on it like talking about different strategies

like, hey, there's this newsletter called the hustle. You just gotta share your referral link and they'll send you stickers. I just got mine and there was hundreds of people commenting on it like talking about different strategies

28:02

that allows them to get more referrals for the hustle so they'll get their t shirt or their stickers or whatever.

that allows them to get more referrals for the hustle so they'll get their t shirt or their stickers or whatever.

28:08

People look, like this demographic. It's mostly women I've noticed and it's mostly like,

People look, like this demographic. It's mostly women I've noticed and it's mostly like,

28:13

stay at home mom types. They love this shit. They love these deals. They love free stuff.

stay at home mom types. They love this shit. They love these deals. They love free stuff.

28:20

They love it's like a it's like a challenge for them because I remember asking his aunt, like,

They love it's like a it's like a challenge for them because I remember asking his aunt, like,

28:24

why did you do this? Like, you don't need thirty podcast mix. And she's like, I just wanted to Like, I just wanted to, like, win almost.

why did you do this? Like, you don't need thirty podcast mix. And she's like, I just wanted to Like, I just wanted to, like, win almost.

28:31

And I think it's so interesting that so many people are doing this because, like, you're saying, it's it's, like, a crazy amount of people who are, like, who probably don't need this stuff, but are, like, I'm so stoked that I got, like, a gas grill on clearance.

And I think it's so interesting that so many people are doing this because, like, you're saying, it's it's, like, a crazy amount of people who are, like, who probably don't need this stuff, but are, like, I'm so stoked that I got, like, a gas grill on clearance.

28:43

Yeah. We we were giving away We were giving away, like, stickers that said the hustle, and it's like these ladies,

Yeah. We we were giving away We were giving away, like, stickers that said the hustle, and it's like these ladies,

28:50

like, they don't care about business or technical. Like, they just did they didn't care about our brand, but they just wanted it just because it was available to get. And they felt good. Yeah, it was crazy to me. What else we got?

like, they don't care about business or technical. Like, they just did they didn't care about our brand, but they just wanted it just because it was available to get. And they felt good. Yeah, it was crazy to me. What else we got?

29:01

Okay. So let's go to nugget Comfort. So if you wanna click on that, it is it was actually something shared in the transcript a while ago.

Okay. So let's go to nugget Comfort. So if you wanna click on that, it is it was actually something shared in the transcript a while ago.

29:08

Don't even know how to explain what these are. They're basically like cool children's pillows, but they're children's pillows that you can basically make into, like, different shapes and forts And

Don't even know how to explain what these are. They're basically like cool children's pillows, but they're children's pillows that you can basically make into, like, different shapes and forts And

29:19

it was just crazy to think. So Nugget was, I think, started relatively recently at seeing the last year or so. They had some mailing list for a prior product before that, but they made over four million in sales,

it was just crazy to think. So Nugget was, I think, started relatively recently at seeing the last year or so. They had some mailing list for a prior product before that, but they made over four million in sales,

29:30

in a month with zero ad spend. So Nugget Comfort was doing is doing over four million a month. Yes.

in a month with zero ad spend. So Nugget Comfort was doing is doing over four million a month. Yes.

29:37

What? If you go to so here's how I know that they're at least pretty big. You go to their website. So it looks like they're based in North Carolina. You go to their website and you look at, you click careers and you see here they're hiring for, they're hiring a senior accountant,

What? If you go to so here's how I know that they're at least pretty big. You go to their website. So it looks like they're based in North Carolina. You go to their website and you look at, you click careers and you see here they're hiring for, they're hiring a senior accountant,

29:49

So you know that they're they're, you know, counting counting the money, counting that bread. They haven't, and then they need a bunch of different warehouse operators

So you know that they're they're, you know, counting counting the money, counting that bread. They haven't, and then they need a bunch of different warehouse operators

29:58

They need a production associate, which means that that production associate is gonna report to someone.

They need a production associate, which means that that production associate is gonna report to someone.

30:03

So you know that there's like a huge

So you know that there's like a huge

30:05

like, a pretty meaningfully sized, meaningful sized team here. This company's only a year old who started it?

like, a pretty meaningfully sized, meaningful sized team here. This company's only a year old who started it?

30:11

I'm not sure who started it. Let me pull up this Facebook post if you also go. It's called nugget comfort. It's like it looks like pillow cushions

I'm not sure who started it. Let me pull up this Facebook post if you also go. It's called nugget comfort. It's like it looks like pillow cushions

30:19

that it's like pillows, but you can like build with them. It's almost like a combination of Legos meets pillows.

that it's like pillows, but you can like build with them. It's almost like a combination of Legos meets pillows.

30:27

Yeah. Exactly. And I don't actually know exactly who the founder is. This was shared

Yeah. Exactly. And I don't actually know exactly who the founder is. This was shared

30:32

in the Facebook group. Looks like it might be someone called Hannah Fussle, a former elementary school teacher.

in the Facebook group. Looks like it might be someone called Hannah Fussle, a former elementary school teacher.

30:39

Yeah. So, actually, Nugget was launched. So it had a previous product that I think was not geared towards young kids.

Yeah. So, actually, Nugget was launched. So it had a previous product that I think was not geared towards young kids.

30:48

And I guess they had some kickstarter at the beginning. And then ultimately, I think COVID hit,

And I guess they had some kickstarter at the beginning. And then ultimately, I think COVID hit,

30:53

and they had to reposition. And somehow they came up with this, like, children's product, which I think is just so interesting because I feel like there are certain,

and they had to reposition. And somehow they came up with this, like, children's product, which I think is just so interesting because I feel like there are certain,

31:00

certain industries like pets

certain industries like pets

31:02

or children that, like, people have just, like, an endless budget to spend on. And so these pillows, I think I think they're, like, two hundred bucks or something. It's only three hundred dollars. It's not a lot of money. Yeah. It's, like, they call it a pillow couch. This is amazing. This company, this is one of the wilder things. Like, this is brilliant. I totally understand it. What a cute,

or children that, like, people have just, like, an endless budget to spend on. And so these pillows, I think I think they're, like, two hundred bucks or something. It's only three hundred dollars. It's not a lot of money. Yeah. It's, like, they call it a pillow couch. This is amazing. This company, this is one of the wilder things. Like, this is brilliant. I totally understand it. What a cute,

31:21

cool thing.

cool thing.

31:24

This is amazing.

This is amazing.

31:25

Alright. Let's move on to public domain review. We'll do one more.

Alright. Let's move on to public domain review. We'll do one more.

31:29

This one is just relates to something you guys have talked about before. About how certain IP,

This one is just relates to something you guys have talked about before. About how certain IP,

31:34

you know, is not in the public domain and then it moves into the public domain after a period of time. And so this is a site that basically tracks all of that stuff. I think I originally found this because apparently Winnie the poo is going into the public domain in January. And so I think I found some article about that and it was on the public domain review. So I think it's public domain review. So what's gonna happen? What's gonna happen when that when that happens, what what type of opportunities are gonna be there and what businesses do you think are gonna pop up? So I think so just for, like, background for people listening,

you know, is not in the public domain and then it moves into the public domain after a period of time. And so this is a site that basically tracks all of that stuff. I think I originally found this because apparently Winnie the poo is going into the public domain in January. And so I think I found some article about that and it was on the public domain review. So I think it's public domain review. So what's gonna happen? What's gonna happen when that when that happens, what what type of opportunities are gonna be there and what businesses do you think are gonna pop up? So I think so just for, like, background for people listening,

32:04

There's tons of obviously different books or, like, the Bible, for example, that's in the public domain people can, like, buy and sell. You guys talked about, like, cool millennial bibles.

There's tons of obviously different books or, like, the Bible, for example, that's in the public domain people can, like, buy and sell. You guys talked about, like, cool millennial bibles.

32:13

Winnie Poo is a book that, you know, was written ages ago, and then in twenty twenty two would go into the public domain. So I believe, I think there's, like, several different

Winnie Poo is a book that, you know, was written ages ago, and then in twenty twenty two would go into the public domain. So I believe, I think there's, like, several different

32:23

things that, or different,

things that, or different,

32:26

not patents. What's it called when something

not patents. What's it called when something

32:28

is not in the book today?

is not in the book today?

32:29

Yeah. So several different, like, copyrights. And so you need to look into exactly what this covers versus what else exists.

Yeah. So several different, like, copyrights. And so you need to look into exactly what this covers versus what else exists.

32:36

But you could, like, for example, potentially, like, go and, like, take away the poop book, make it modern, and, like, resell that to,

But you could, like, for example, potentially, like, go and, like, take away the poop book, make it modern, and, like, resell that to,

32:44

to new customers, I think So, for example, on this website, public domain review dot org, they've got a store where you can buy prints, like they put on the wall, and it's like Yes. Really sick art. So you're saying like now they can use like winnie the pooh in that art or they can like resell

to new customers, I think So, for example, on this website, public domain review dot org, they've got a store where you can buy prints, like they put on the wall, and it's like Yes. Really sick art. So you're saying like now they can use like winnie the pooh in that art or they can like resell

32:59

old winnie the pooh art or something like that. Yeah. And what I'd be interested to find out is specifically about merch. I don't know exactly if it's just the book. Right? Like, the book IP or if it has to do with just like the IP overall. But the crazy thing about a lot of these big franchises,

old winnie the pooh art or something like that. Yeah. And what I'd be interested to find out is specifically about merch. I don't know exactly if it's just the book. Right? Like, the book IP or if it has to do with just like the IP overall. But the crazy thing about a lot of these big franchises,

33:15

Pokemon, Hello Kitty, Winnie, the poo, They've all done over eighty billion dollars of sales in merch alone. So a lot of people think like, okay. If you're talking about Pokemon, they made a lot of money off the show. It's like, no. They actually didn't make that much off the show. They made a ton of money off the merch and the same thing is true for, like, Mickey Mouse or Star Wars. That's where all the money is And so what I'd be interested to know, and I don't know the answer to this is whether these things moving into the public domain, does that mean, like, I can then go sell, like, oh, we need the pusher? I'm not sure.

Pokemon, Hello Kitty, Winnie, the poo, They've all done over eighty billion dollars of sales in merch alone. So a lot of people think like, okay. If you're talking about Pokemon, they made a lot of money off the show. It's like, no. They actually didn't make that much off the show. They made a ton of money off the merch and the same thing is true for, like, Mickey Mouse or Star Wars. That's where all the money is And so what I'd be interested to know, and I don't know the answer to this is whether these things moving into the public domain, does that mean, like, I can then go sell, like, oh, we need the pusher? I'm not sure.

33:45

Do

Do

33:46

first of all, how long does the copyright last? Is it seventy six years, I think?

first of all, how long does the copyright last? Is it seventy six years, I think?

33:50

You are gonna know this better than I think. I believe it's seventy six years. But it's pretty messed up actually when you think about it. So like let's just say that like a family

You are gonna know this better than I think. I believe it's seventy six years. But it's pretty messed up actually when you think about it. So like let's just say that like a family

33:59

invented

invented

34:00

uh-uh a person invented winning the poo. They they die, they leave it to their family. So you're telling me after I think it's seventy six years,

uh-uh a person invented winning the poo. They they die, they leave it to their family. So you're telling me after I think it's seventy six years,

34:08

or it's it's death of the creator plus seventy six years. Yeah. It's it's from what I see now, it's death of the creator plus at least fifty years, but it can be extended to seventy. Is it seventy? I remember it because it's like the there it was like, I remember the law. There was a law created that did that. It's kinda messed up, actually, when you think about it, that that is going to expire. Why would that expire?

or it's it's death of the creator plus seventy six years. Yeah. It's it's from what I see now, it's death of the creator plus at least fifty years, but it can be extended to seventy. Is it seventy? I remember it because it's like the there it was like, I remember the law. There was a law created that did that. It's kinda messed up, actually, when you think about it, that that is going to expire. Why would that expire?

34:29

Like, why? I guess it depends

Like, why? I guess it depends

34:31

I mean, you see the same thing with drugs, right, where you don't want someone to be able to, like, capitalize on something forever. And I think probably has to do with, like,

I mean, you see the same thing with drugs, right, where you don't want someone to be able to, like, capitalize on something forever. And I think probably has to do with, like,

34:39

the public benefits from something being in a free market over time. Yeah. Because imagine because if I bought a piece of property and a piece of land and

the public benefits from something being in a free market over time. Yeah. Because imagine because if I bought a piece of property and a piece of land and

34:47

like, wouldn't that be weird if, like, on the third generation you could take back that land?

like, wouldn't that be weird if, like, on the third generation you could take back that land?

34:52

I guess so. I wonder, like, yeah, I wonder how they determine

I guess so. I wonder, like, yeah, I wonder how they determine

34:56

what things have these expiring copyrights versus what things, like, that that doesn't exist.

what things have these expiring copyrights versus what things, like, that that doesn't exist.

35:02

I think that's I would like to learn more about that. But sorry. Go ahead about public domain review dot dot org. Well, it's just another one of those sites where you're like, wow. That's one and interesting where you can kind of browse and see, like, what is moving into the public domain, but it also gets It's very fun to read.

I think that's I would like to learn more about that. But sorry. Go ahead about public domain review dot dot org. Well, it's just another one of those sites where you're like, wow. That's one and interesting where you can kind of browse and see, like, what is moving into the public domain, but it also gets It's very fun to read.

35:18

Yeah. It also gets I mean, not a crazy amount of traffic, but five hundred thousand page views a month. And so I wonder, actually, I didn't notice they are selling art or like different collections. I was wondering how they were monetizing, but it must be through that. This is awesome. I love this website. You wanna do one more?

Yeah. It also gets I mean, not a crazy amount of traffic, but five hundred thousand page views a month. And so I wonder, actually, I didn't notice they are selling art or like different collections. I was wondering how they were monetizing, but it must be through that. This is awesome. I love this website. You wanna do one more?

35:34

Sure. Do you see one that you wanna do in here? I mean, one of the ones that we can talk about, which is just like a super fun little thing. It's like an internet find is this food timeline dot org.

Sure. Do you see one that you wanna do in here? I mean, one of the ones that we can talk about, which is just like a super fun little thing. It's like an internet find is this food timeline dot org.

35:45

There's not much of a business opportunity here, but I just think it's like a fun thing to browse. Basically, someone has gone down the internet rabbit hole and

There's not much of a business opportunity here, but I just think it's like a fun thing to browse. Basically, someone has gone down the internet rabbit hole and

35:53

found, like, the first citations

found, like, the first citations

35:56

of when a food existed.

of when a food existed.

35:58

So it starts with, like, water and ice, and then, you know, you get, like, wheat and And things like, basically, there's, like, a bunch there's, like, hundreds of different data points here. And then, of course, it moves to, like, twenty thirteen, which, like, you see, like, test tube burgers. But I just think this is, like, an awesome thing where, like,

So it starts with, like, water and ice, and then, you know, you get, like, wheat and And things like, basically, there's, like, a bunch there's, like, hundreds of different data points here. And then, of course, it moves to, like, twenty thirteen, which, like, you see, like, test tube burgers. But I just think this is, like, an awesome thing where, like,

36:14

again, I don't know what the business opportunity is here, but, like, if you have extra time, you can create really nifty things like this online. And this site This page alone, there's only, like, one page here. It gets over, like, a hundred and fifty thousand page views a month, I think. So I don't know. I just thought it was, like, a cool internet find. This

again, I don't know what the business opportunity is here, but, like, if you have extra time, you can create really nifty things like this online. And this site This page alone, there's only, like, one page here. It gets over, like, a hundred and fifty thousand page views a month, I think. So I don't know. I just thought it was, like, a cool internet find. This

36:29

is Awesome.

is Awesome.

36:31

Brockalini

Brockalini

36:32

was only invented in nineteen ninety three.

was only invented in nineteen ninety three.

36:35

It's kinda crazy to look and see, like, wait a minute. Like, guess it makes sense because it's fermented, but, like, Kimchi was invented in the seventh century, but then, like, you scroll down and you're, like, yeah, what, like, what? We didn't have, I don't know. Like, Yeah. Like you said, broccolini until nineteen ninety three or,

It's kinda crazy to look and see, like, wait a minute. Like, guess it makes sense because it's fermented, but, like, Kimchi was invented in the seventh century, but then, like, you scroll down and you're, like, yeah, what, like, what? We didn't have, I don't know. Like, Yeah. Like you said, broccolini until nineteen ninety three or,

36:52

what's another crazy thing on here? High fructose corn syrup, nineteen sixty seven. I would have thought. That was far sooner Buffalo wings only nineteen sixty four. How intriguing? This is a really, really cool website. I think that the reason why I think this is cool. So this woman It's Lynn Oliver. She launched it in nineteen ninety nine. The reason why this is cool is because I respect So listen, Lynn Oliver, she or, Oliver. She was born in nineteen fifty eight. She died in two thousand fifteen. She was a library in food historian and the sole author of food, the food timeline website. So there's this, she has a Wikipedia page. I just love that there's someone who's this weird and quirky enough to dedicate time to do this because I love people like that and people who are crazy enough to put all their energy into something like this. Exactly. I've I just think, like, this is the coolest thing ever. And whoever

what's another crazy thing on here? High fructose corn syrup, nineteen sixty seven. I would have thought. That was far sooner Buffalo wings only nineteen sixty four. How intriguing? This is a really, really cool website. I think that the reason why I think this is cool. So this woman It's Lynn Oliver. She launched it in nineteen ninety nine. The reason why this is cool is because I respect So listen, Lynn Oliver, she or, Oliver. She was born in nineteen fifty eight. She died in two thousand fifteen. She was a library in food historian and the sole author of food, the food timeline website. So there's this, she has a Wikipedia page. I just love that there's someone who's this weird and quirky enough to dedicate time to do this because I love people like that and people who are crazy enough to put all their energy into something like this. Exactly. I've I just think, like, this is the coolest thing ever. And whoever

37:41

Actually, created this, like, thank you for for doing that. I've actually one related business opportunity. Oh, listen to this. According to the Wikipedia,

Actually, created this, like, thank you for for doing that. I've actually one related business opportunity. Oh, listen to this. According to the Wikipedia,

37:48

The site's domain

The site's domain

37:50

supposedly support,

supposedly support,

37:51

expires in two thousand twenty five, but as of September two thousand twenty,

expires in two thousand twenty five, but as of September two thousand twenty,

37:55

the the Hueiz database shows that set to lapse on April two thousand twenty two because she died. So she died and now

the the Hueiz database shows that set to lapse on April two thousand twenty two because she died. So she died and now

38:04

it's set to go out go out on April two thousand twenty two. So there you go. Speaking of of copy rights.

it's set to go out go out on April two thousand twenty two. So there you go. Speaking of of copy rights.

38:11

There you go. One, I guess, food related opportunity

There you go. One, I guess, food related opportunity

38:15

Have you ever looked up, like,

Have you ever looked up, like,

38:17

healthiest

healthiest

38:18

fast food or, like, healthiest cheese or, like Totally. Do you remember that book you're not American, so I don't know if they have this in Canada, but it was called Eat This, not that.

fast food or, like, healthiest cheese or, like Totally. Do you remember that book you're not American, so I don't know if they have this in Canada, but it was called Eat This, not that.

38:27

Yes. I've got a very, such a good book series. And I would like use it to figure out, like, what's an what's a good if I wanna eat a burger, what's the healthiest burger at a fast food place?

Yes. I've got a very, such a good book series. And I would like use it to figure out, like, what's an what's a good if I wanna eat a burger, what's the healthiest burger at a fast food place?

38:36

So you're not the only one, and I discovered this because I think one day I was looking up something ridiculous, like, healthiest cheese,

So you're not the only one, and I discovered this because I think one day I was looking up something ridiculous, like, healthiest cheese,

38:42

and so a ton of people are searching this every single month. So I think some of these numbers are old, but something like healthiest cereal, which we all know, like,

and so a ton of people are searching this every single month. So I think some of these numbers are old, but something like healthiest cereal, which we all know, like,

38:50

Serial is not good for you.

Serial is not good for you.

38:52

Fifty thousand,

Fifty thousand,

38:53

searches per month, healthiest bread,

searches per month, healthiest bread,

38:56

thirty thousand searches a month, healthiest G's, twenty thousand. And then there's also a ton search volume for things like, yeah, like, healthiest meal at Taco Bell or something like that, which I just love because it's, like, it just shows, again, this problem where it's, like, people wanna eat healthy, but they're realistically in some pe cases, like, unable to. But it also reminds me of something that,

thirty thousand searches a month, healthiest G's, twenty thousand. And then there's also a ton search volume for things like, yeah, like, healthiest meal at Taco Bell or something like that, which I just love because it's, like, it just shows, again, this problem where it's, like, people wanna eat healthy, but they're realistically in some pe cases, like, unable to. But it also reminds me of something that,

39:16

Peter levels it with his, like, no med list. Site, which is basically,

Peter levels it with his, like, no med list. Site, which is basically,

39:20

I call it, your listicle is my opportunity. So whenever I go You made up that phrase.

I call it, your listicle is my opportunity. So whenever I go You made up that phrase.

39:24

Yes. I've been thinking about it for ages, but I, like,

Yes. I've been thinking about it for ages, but I, like,

39:27

Basically, whenever I search something and the all of the results on that page are listicles. Right? So you look up, like, healthiest cheese, and you get to a site and just, like, five. It's, like, a long article with, like, five types of cheese, and you're, like, oh my god. Like,

Basically, whenever I search something and the all of the results on that page are listicles. Right? So you look up, like, healthiest cheese, and you get to a site and just, like, five. It's, like, a long article with, like, five types of cheese, and you're, like, oh my god. Like,

39:42

this should be easier. Right? And there's so many sites that have basically found things with a lot of search volume and made it easier. Like, that's what No med list does. He's like, you know what? There's all these, like, variables, and you can play with them yourself. I'm gonna this data

this should be easier. Right? And there's so many sites that have basically found things with a lot of search volume and made it easier. Like, that's what No med list does. He's like, you know what? There's all these, like, variables, and you can play with them yourself. I'm gonna this data

39:54

so that instead of getting

so that instead of getting

39:56

a bunch of listicles when you look up, like,

a bunch of listicles when you look up, like,

39:59

hot place in June to go traveling,

hot place in June to go traveling,

40:02

he's, like, giving you that information so you can access it yourself. Right? He's basically, like, refining the information.

he's, like, giving you that information so you can access it yourself. Right? He's basically, like, refining the information.

40:08

And you've seen tons of other people do this. I think, like, was basically, like, Rich Barton's

And you've seen tons of other people do this. I think, like, was basically, like, Rich Barton's

40:12

strategy, right, when you built things on this media.

strategy, right, when you built things on this media.

40:15

Yeah. Kinda. But listen,

Yeah. Kinda. But listen,

40:17

I

I

40:18

I will help someone do this or if they wanna partner with me, I'll do this. So here's what I'm gonna do. I bet you I can make a fair bit of money, like,

I will help someone do this or if they wanna partner with me, I'll do this. So here's what I'm gonna do. I bet you I can make a fair bit of money, like,

40:27

ten thousands of dollars total, but, like, have a business that makes single digit thousands of dollars. You could do this in thirty days.

ten thousands of dollars total, but, like, have a business that makes single digit thousands of dollars. You could do this in thirty days.

40:34

Here's what I would do. Here's what I would do.

Here's what I would do. Here's what I would do.

40:37

So,

So,

40:37

Steph, have you so we're doing this contest called,

Steph, have you so we're doing this contest called,

40:40

I forget what it's called actually, but people are taking our clips and they're turning them into TikTok videos and they're posting them on TikTok and they're getting tons of views. So the hashtag MFM clips

I forget what it's called actually, but people are taking our clips and they're turning them into TikTok videos and they're posting them on TikTok and they're getting tons of views. So the hashtag MFM clips

40:52

in a matter of, like, I think we only launched it seven days ago, but I forget it's less than ten days.

in a matter of, like, I think we only launched it seven days ago, but I forget it's less than ten days.

40:57

In that short amount of time, that hashtag has

In that short amount of time, that hashtag has

41:00

around ten million views, meaning kids have made videos that have ten million views,

around ten million views, meaning kids have made videos that have ten million views,

41:06

on TikTok. It's crazy. There's a couple videos

on TikTok. It's crazy. There's a couple videos

41:10

think there's one video,

think there's one video,

41:12

that has like one point three million views and then there's a whole bunch of other videos that have about or over a million and for sure hundreds of thousands

that has like one point three million views and then there's a whole bunch of other videos that have about or over a million and for sure hundreds of thousands

41:19

and these guys are killing it. And so the way that they did it, they created, like, a handle called, like, MFM clips or, like, the hustle's pod or hustlers that like, they just They made these things from scratch.

and these guys are killing it. And so the way that they did it, they created, like, a handle called, like, MFM clips or, like, the hustle's pod or hustlers that like, they just They made these things from scratch.

41:31

And in literally seven days, a couple of them have a million views. What I would do is create a TikTok page that says, craving a chicken sandwich, don't eat the Popeye ones, eat because it has this gram of the fat, they use this types of chemicals. Instead,

And in literally seven days, a couple of them have a million views. What I would do is create a TikTok page that says, craving a chicken sandwich, don't eat the Popeye ones, eat because it has this gram of the fat, they use this types of chemicals. Instead,

41:45

eat the Chick-fil-A one because it has this. Or like craving a cereal, don't eat this. Eat this. Why? And then you'd be like, you want more? Go to this website. And you create like a Wirecutter style website that does this and you for sure

eat the Chick-fil-A one because it has this. Or like craving a cereal, don't eat this. Eat this. Why? And then you'd be like, you want more? Go to this website. And you create like a Wirecutter style website that does this and you for sure

41:59

for sure can make us a really good revenue like, the thousands of dollars we're talking off of affiliate websites,

for sure can make us a really good revenue like, the thousands of dollars we're talking off of affiliate websites,

42:07

an affiliate website and then eventually do brand advertising deals without a doubt.

an affiliate website and then eventually do brand advertising deals without a doubt.

42:12

That would and it and that would get popular if you had the right face, you need like a a hip TikToker, young looking person to do this. It would absolutely crush.

That would and it and that would get popular if you had the right face, you need like a a hip TikToker, young looking person to do this. It would absolutely crush.

42:22

Totally. I mean, I feel like just the TikTok side of things, like, that's gonna trend no matter what. And then there's so much search volume for this stuff. That, like, you build up that sustainable bills business over time. And there's so many queries for this. So if people are actually gonna go build this, I want someone to do that, go to Ahrefs,

Totally. I mean, I feel like just the TikTok side of things, like, that's gonna trend no matter what. And then there's so much search volume for this stuff. That, like, you build up that sustainable bills business over time. And there's so many queries for this. So if people are actually gonna go build this, I want someone to do that, go to Ahrefs,

42:40

go to the keywords explorer, enter healthiest food, and then if you go to matching terms, it'll basically give you this, like, list of terms

go to the keywords explorer, enter healthiest food, and then if you go to matching terms, it'll basically give you this, like, list of terms

42:47

that are similar. So you can see, like, healthiest food, which we already talked about, but also, like, healthiest taco, healthiest breads, healthiest breakfast, healthiest restaurant has healthiest Starbucks, healthiest Mexican food, and you just, like, go down the line and there's, like, how many? There's, like, hundreds of of terms already just, like, seated there for you. And what's crazy is I was actually pretty surprised to see that the keyword difficulty for a lot of these was not very high. Like, I would have thought if someone told me there's search volume for this stuff, I would have thought, like, oh, someone's already tackled this. No. No. No. No. No. Difficulty.

that are similar. So you can see, like, healthiest food, which we already talked about, but also, like, healthiest taco, healthiest breads, healthiest breakfast, healthiest restaurant has healthiest Starbucks, healthiest Mexican food, and you just, like, go down the line and there's, like, how many? There's, like, hundreds of of terms already just, like, seated there for you. And what's crazy is I was actually pretty surprised to see that the keyword difficulty for a lot of these was not very high. Like, I would have thought if someone told me there's search volume for this stuff, I would have thought, like, oh, someone's already tackled this. No. No. No. No. No. Difficulty.

43:16

I'm not I just Google healthiest cereal and, like, pure pure wow ranks number one. I could outrank for a while. Exactly. It's, like, thrillist or, like, health line, and you're, like, someone should go and create, like, a site just for this, and it'll rank

I'm not I just Google healthiest cereal and, like, pure pure wow ranks number one. I could outrank for a while. Exactly. It's, like, thrillist or, like, health line, and you're, like, someone should go and create, like, a site just for this, and it'll rank

43:28

surprisingly quickly if you can target the right keywords.

surprisingly quickly if you can target the right keywords.

43:31

This is just fantastic.

This is just fantastic.

43:33

Eat This, so eatthis.com kinda does that. It's owned by galvanized media. So whatever I do is I go to these websites, I scroll all the way down who owns the copyright. Galvanized

Eat This, so eatthis.com kinda does that. It's owned by galvanized media. So whatever I do is I go to these websites, I scroll all the way down who owns the copyright. Galvanized

43:43

media is a website that owns, like, a ton of different stuff. They own Eat This, Not That. They own Travelicious.

media is a website that owns, like, a ton of different stuff. They own Eat This, Not That. They own Travelicious.

43:49

They own Celebwell. And a bunch of other stuff. I would I bet you I can figure out how much money these guys make, but I I would imagine, like,

They own Celebwell. And a bunch of other stuff. I would I bet you I can figure out how much money these guys make, but I I would imagine, like,

43:56

in the twenty or thirty million dollar range if I had to guess based off the website,

in the twenty or thirty million dollar range if I had to guess based off the website,

44:01

probably a really good business.

probably a really good business.

44:04

Wow. And, I mean, you can start with healthiest stuff, and then obviously, like, expand past that. But that's actually like a surprisingly

Wow. And, I mean, you can start with healthiest stuff, and then obviously, like, expand past that. But that's actually like a surprisingly

44:10

well, I mean, I guess not surprisingly. I think that's a big niche, not so niche niche.

well, I mean, I guess not surprisingly. I think that's a big niche, not so niche niche.

44:14

Wow. Okay. Let's wrap up with two more things. So Okay. You had something in here about chess and this guy magnus

Wow. Okay. Let's wrap up with two more things. So Okay. You had something in here about chess and this guy magnus

44:21

who you you're like this chess nerd. You're a chess class. You're a chess prodigy.

who you you're like this chess nerd. You're a chess class. You're a chess prodigy.

44:27

You go to, chess dot com and you play there, you're you're know you're known for being a chess person. You had some amazing stats about this guy. Can you tell me about

You go to, chess dot com and you play there, you're you're know you're known for being a chess person. You had some amazing stats about this guy. Can you tell me about

44:36

Well, so if people don't follow chess, Magnus is the number one chess player in the world. But the cool thing about Magnus, I read this the other day, is that unlike many athletes, if you wanna call chess, a sport,

Well, so if people don't follow chess, Magnus is the number one chess player in the world. But the cool thing about Magnus, I read this the other day, is that unlike many athletes, if you wanna call chess, a sport,

44:49

he's actually managed to already

he's actually managed to already

44:51

kind of build a little business empire. So what a lot of, you know, celebrities or athletes do is they focus on, like, getting paid at the time, but then they really, really struggled to build up any sort of equity in, like, a product or a brand that they're building, which, as most people know, the way that you know, actually, accrue wealth is is through equity. We'll talk about that with Tyler Perry.

kind of build a little business empire. So what a lot of, you know, celebrities or athletes do is they focus on, like, getting paid at the time, but then they really, really struggled to build up any sort of equity in, like, a product or a brand that they're building, which, as most people know, the way that you know, actually, accrue wealth is is through equity. We'll talk about that with Tyler Perry.

45:11

He's managed to create something. Is this guy Magnus? How old is he?

He's managed to create something. Is this guy Magnus? How old is he?

45:15

He's not very old. Let me look at what he's like. He was like a GM by the time he was like fourteen or something. Wow. And he's like kinda good looking or like, he's cool looking. He, like, it looks like he's kinda charismatic. He's just like, like, there's a story here. It's not like he's just good at chess. He's like,

He's not very old. Let me look at what he's like. He was like a GM by the time he was like fourteen or something. Wow. And he's like kinda good looking or like, he's cool looking. He, like, it looks like he's kinda charismatic. He's just like, like, there's a story here. It's not like he's just good at chess. He's like,

45:32

seems like a, like, a, like, a, like, an interesting person in itself.

seems like a, like, a, like, a, like, an interesting person in itself.

45:36

Yeah. He's thirty one. So he's, he's not old at all. And, yeah, there's, like, videos of him when he's, like, twelve, and they're, like, filming him at, I think, like, world championships

Yeah. He's thirty one. So he's, he's not old at all. And, yeah, there's, like, videos of him when he's, like, twelve, and they're, like, filming him at, I think, like, world championships

45:46

and stuff. So he was really talented, really early.

and stuff. So he was really talented, really early.

45:48

And now he's only thirty one. He's built up a little empire not only does he like compete and chess still. And,

And now he's only thirty one. He's built up a little empire not only does he like compete and chess still. And,

45:54

I think he streams on Twitch and all that stuff sometimes, but he also built his own little company. It's called Magnus Chest So if you go to

I think he streams on Twitch and all that stuff sometimes, but he also built his own little company. It's called Magnus Chest So if you go to

46:02

see what the URL is, magnus chess carlson dot com. Okay. Oh, sorry. It's play magnus dot com to get redirected.

see what the URL is, magnus chess carlson dot com. Okay. Oh, sorry. It's play magnus dot com to get redirected.

46:11

He has this plus membership. I don't know exactly what you get from it, but it's fourteen dollars a month. And here are some of the stats.

He has this plus membership. I don't know exactly what you get from it, but it's fourteen dollars a month. And here are some of the stats.

46:18

Basically,

Basically,

46:20

His company, Play Magnus, already is a publicly traded company, has two hundred and fifty employees,

His company, Play Magnus, already is a publicly traded company, has two hundred and fifty employees,

46:25

four million registered users, and a market cap because it's public of hundred and fifteen million dollars already. How much revenue does this make?

four million registered users, and a market cap because it's public of hundred and fifteen million dollars already. How much revenue does this make?

46:33

So I don't know how much it makes currently, but I mean, let's look it up. It's a publicly traded company. And it's publicly traded in

So I don't know how much it makes currently, but I mean, let's look it up. It's a publicly traded company. And it's publicly traded in

46:40

France. I or is it nor I I actually don't know where it's publicly traded. So it's definitely in your, yeah, it's in France, FRA, I think. It's it's in euros.

France. I or is it nor I I actually don't know where it's publicly traded. So it's definitely in your, yeah, it's in France, FRA, I think. It's it's in euros.

46:52

Wow. This is amazing. Who would have thought? Does he own this?

Wow. This is amazing. Who would have thought? Does he own this?

46:55

He owns a stake in it. So he owns,

He owns a stake in it. So he owns,

46:58

not you know, not a ton, but he still owns, I think,

not you know, not a ton, but he still owns, I think,

47:04

oh, actually.

oh, actually.

47:05

Never mind. He owns eighty five percent

Never mind. He owns eighty five percent

47:07

of the business.

of the business.

47:09

Holy crap. That's amazing.

Holy crap. That's amazing.

47:11

Yeah. So this guy's this is amazing, and so do you know what's the sales?

Yeah. So this guy's this is amazing, and so do you know what's the sales?

47:16

So it looks like revenue,

So it looks like revenue,

47:18

last quarter was five million. So it's doing around twenty million. Actually, it's grown a lot recently. So it's only started Looks like in twenty nineteen, twenty twenty had total revenue of twenty or sorry, eight million dollars, but it's, you know, last quarter was five. It's trending towards twenty million dollars. Wow. And that's recurring revenue. So that's a subscription.

last quarter was five million. So it's doing around twenty million. Actually, it's grown a lot recently. So it's only started Looks like in twenty nineteen, twenty twenty had total revenue of twenty or sorry, eight million dollars, but it's, you know, last quarter was five. It's trending towards twenty million dollars. Wow. And that's recurring revenue. So that's a subscription.

47:38

Yep.

Yep.

47:39

This is amazing. And he owns eighty five percent of this. So he basically has a has a a hundred and twenty or something like that, million dollar net worth just off of this. Yeah. So it looks like I'm getting a little confused. There's something called Magnus Chest And then there's something called play Magnus. So, actually, I think he owns only nine percent of play Magnus, but then he owns something else,

This is amazing. And he owns eighty five percent of this. So he basically has a has a a hundred and twenty or something like that, million dollar net worth just off of this. Yeah. So it looks like I'm getting a little confused. There's something called Magnus Chest And then there's something called play Magnus. So, actually, I think he owns only nine percent of play Magnus, but then he owns something else,

47:57

which I think is like a streaming platform called Magnus But either way, he owns substantial amount of of

which I think is like a streaming platform called Magnus But either way, he owns substantial amount of of

48:03

one of them Magnus Trust, and he's worth several million.

one of them Magnus Trust, and he's worth several million.

48:07

Wow. So we and we all actually covered chest dot com chest dot com.

Wow. So we and we all actually covered chest dot com chest dot com.

48:11

I think it might be mostly bootstrapped,

I think it might be mostly bootstrapped,

48:13

and it gets something like have you seen what's the monthly uniques of chest dot com? Have you looked at that? It's super Yes. I have. Like, like, a hundred and fifty million, I think.

and it gets something like have you seen what's the monthly uniques of chest dot com? Have you looked at that? It's super Yes. I have. Like, like, a hundred and fifty million, I think.

48:22

Chest dot com currently has a yeah. A hundred and fifty million monthly uniques, and I've heard rumors it's a multibillion dollar company.

Chest dot com currently has a yeah. A hundred and fifty million monthly uniques, and I've heard rumors it's a multibillion dollar company.

48:29

I mean, people pay a lot for it because they've actually built in some pretty cool features. So light chest is a competitor.

I mean, people pay a lot for it because they've actually built in some pretty cool features. So light chest is a competitor.

48:34

Lightchess, some people like because it's more like indie, but ChesterCOM has, like, if you go on there, you can play. And then after your game, it'll basically say, like, Actually, here are all your blenders, your mistakes, and this is actually, like, exactly where you went wrong. And it's interesting because those are the things people used to pay coaches for. Like, when I was little, playing chess, or a coach would come over once a week, and he'd like sit down and go to tournaments, and at tournaments, you'd write down your moves. And then we'd like study them after. And he'd be like, see that move? Like, do you see how, like, eight moves later that really hurt you? But chess dot com has that basically, like, built into the software where they're like, see, like, that's where you went wrong. This is crazy. This is awesome. Ben texted me or, like, Slacks me while we were doing this and he goes, Steph's been,

Lightchess, some people like because it's more like indie, but ChesterCOM has, like, if you go on there, you can play. And then after your game, it'll basically say, like, Actually, here are all your blenders, your mistakes, and this is actually, like, exactly where you went wrong. And it's interesting because those are the things people used to pay coaches for. Like, when I was little, playing chess, or a coach would come over once a week, and he'd like sit down and go to tournaments, and at tournaments, you'd write down your moves. And then we'd like study them after. And he'd be like, see that move? Like, do you see how, like, eight moves later that really hurt you? But chess dot com has that basically, like, built into the software where they're like, see, like, that's where you went wrong. This is crazy. This is awesome. Ben texted me or, like, Slacks me while we were doing this and he goes, Steph's been,

49:16

spit and fire for the last fifty minutes. So this is badass. You definitely have to come on again.

spit and fire for the last fifty minutes. So this is badass. You definitely have to come on again.

49:21

And there's like way more notes here. If I was you, selfishly, I wanna say don't share this and we'll do another one in the neck in next week or the week after. Ben, what do you think? What do you think about this? What what what what do you rate this? I just got I was getting flack the other day for giving you guys too many a's.

And there's like way more notes here. If I was you, selfishly, I wanna say don't share this and we'll do another one in the neck in next week or the week after. Ben, what do you think? What do you think about this? What what what what do you rate this? I just got I was getting flack the other day for giving you guys too many a's.

49:37

So,

So,

49:38

I just believe it, but this one really was like an a plus.

I just believe it, but this one really was like an a plus.

49:42

I,

I,

49:43

Steph, I

Steph, I

49:45

I know you've got your course and it's doing well, but you should do another course on, like, how you do research.

I know you've got your course and it's doing well, but you should do another course on, like, how you do research.

49:50

People, I I do kinda wanna screenshot this doc. Like, Ben, that's what people say to us. They tell being Sean that. You're saying she's even better? She's better. She's better than you. She's better than you at this. That It depends. I think so you and Sean are, like, a plus entertainers.

People, I I do kinda wanna screenshot this doc. Like, Ben, that's what people say to us. They tell being Sean that. You're saying she's even better? She's better. She's better than you. She's better than you at this. That It depends. I think so you and Sean are, like, a plus entertainers.

50:06

I gotta work on that, and I know it's something I gotta work on. You guys are so good at, like, making a conversation flow, all your, like, funny bits.

I gotta work on that, and I know it's something I gotta work on. You guys are so good at, like, making a conversation flow, all your, like, funny bits.

50:13

And so I think, like, I mean, I could share how I do my research on Give me some credit, Ben. We do this two or three times a week. Step's doing this once every month. It's true. You do it twice a week, but it's just and so it does, like, it's a little unequal because this dock that Steph has is just, like, chock full of really It's amazing.

And so I think, like, I mean, I could share how I do my research on Give me some credit, Ben. We do this two or three times a week. Step's doing this once every month. It's true. You do it twice a week, but it's just and so it does, like, it's a little unequal because this dock that Steph has is just, like, chock full of really It's amazing.

50:31

Yeah. This is three dollar. I'm down to come on anytime. I was a little nervous to come back on every time. I come on, like, you know, the first time it was sometime in twenty twenty. Guys had maybe, like, five thousand listens an episode. And then, like, it's gone up so much since then that every time I'm, like, dude, you guys just had, like, Hassan Manage. You've had Gary Vee, and I'm, like, I'm just this, like, trans analyst or still feel that way. So, yeah, if people like it, I'm happy to come on any time, but,

Yeah. This is three dollar. I'm down to come on anytime. I was a little nervous to come back on every time. I come on, like, you know, the first time it was sometime in twenty twenty. Guys had maybe, like, five thousand listens an episode. And then, like, it's gone up so much since then that every time I'm, like, dude, you guys just had, like, Hassan Manage. You've had Gary Vee, and I'm, like, I'm just this, like, trans analyst or still feel that way. So, yeah, if people like it, I'm happy to come on any time, but,

50:56

If not, we can also just, like, open source this research. I don't I don't think I included anything here that I am gonna build myself. I was actually previously

If not, we can also just, like, open source this research. I don't I don't think I included anything here that I am gonna build myself. I was actually previously

51:04

going to build the, like, healthiest ex thing. And then I just realized, like, that's been on my to do list for two years, so probably never gonna happen. I'm gonna ask Sarah I'm gonna go to the other room right now and tell my wife Sarah, I'm like, hey, do this.

going to build the, like, healthiest ex thing. And then I just realized, like, that's been on my to do list for two years, so probably never gonna happen. I'm gonna ask Sarah I'm gonna go to the other room right now and tell my wife Sarah, I'm like, hey, do this.

51:17

She should. I mean, seriously, this is, like, The reason I had it on my list is because a lot of the ideas that I've shared in the past, I'm like, yeah, those are cool ideas, but, like, can you really do it? And can you do it not that much money? And is it pretty likely to succeed? Right? Those are, like, the variables in this one, like, checks those boxes.

She should. I mean, seriously, this is, like, The reason I had it on my list is because a lot of the ideas that I've shared in the past, I'm like, yeah, those are cool ideas, but, like, can you really do it? And can you do it not that much money? And is it pretty likely to succeed? Right? Those are, like, the variables in this one, like, checks those boxes.

51:34

That's awesome. Thank you. This is badass.

That's awesome. Thank you. This is badass.

51:37

We're gonna wrap up. If, Steph, what's your handle on Twitter? Steph Smith, IO, IO,

We're gonna wrap up. If, Steph, what's your handle on Twitter? Steph Smith, IO, IO,

51:42

And I'm just gonna plug my podcast again because I'm trying to grow it just like Ben is. It's called the shit you don't learn in school. Alright. Sick. Thank you. And that was, you do it Calvin, your, your boyfriend, your fiance.

And I'm just gonna plug my podcast again because I'm trying to grow it just like Ben is. It's called the shit you don't learn in school. Alright. Sick. Thank you. And that was, you do it Calvin, your, your boyfriend, your fiance.

51:54

Yeah. Good dude.

Yeah. Good dude.

51:56

Alright. Thank you. Talk soon.

Alright. Thank you. Talk soon.

51:58

Thanks guys. About to see my first a million.

Thanks guys. About to see my first a million.

52:01

Got to the safe and it's spilling up. Got to the bank. It's not big enough.

Got to the safe and it's spilling up. Got to the bank. It's not big enough.

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